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Mark Phillips

Founder, 11 Tribes Ventures

Email | LinkedIn | Website

Masters of Resilience Podcast | Co-hosted Mark Phillips and Ryan Seger

Deal Highlights - NQS (National Quality Systems)

Founded by multi-time entrepreneur Mark Feinberg, NQS is a vertical AI platform designed to streamline trauma registry management for hospital emergency departments. The company addresses a highly specialized domestic market of approximately 2,400 trauma registry departments—a space previously served by a single, broad-based incumbent whose undifferentiated software left users deeply underserved.

11 Tribes co-invested alongside lead investor Long Run Capital, committing an initial $750,000 check into a priced seed round at an $8 million post-money valuation, with the total raise of $2 million split between the two firms. A defining feature of the investment was NQS's 16 signed hospital contracts at the time of closing—despite the product being six to eight weeks from launch—a rare validation of both market urgency and founder credibility.

Operating partner Carolyn Wilson, former COO of the University of Chicago Health System, provided critical domain expertise during diligence. The round closed in March 2025, the product launched within weeks, and NQS has since grown rapidly. 11 Tribes has made two additional investment tranches, including a recent $750,000 follow-on that effectively constitutes a Series A.

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This podcast and related content are for informational purposes only and do not constitute financial, investment, tax, or legal advice. Always consult a qualified professional before making any investment decisions. A full disclaimer of liability and disclosure of important information is available with the show notes for each episode and on our website at impactinvestingroadshow.com/disclaimer.

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Guests:

Rob Boyer: CEO and Founder, Narthex Properties

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Deal Highlights:

The Our Lady of Lourdes Catholic Church in Raytown, Missouri—a multi-building compound on three acres near Arrowhead Stadium—had been vacated by the Archdiocese and left largely unused. Narthex acquired the property in 2023 for $1,290,000 after negotiating down from a $1.9 million asking price, then invested approximately $910,000 in renovations including HVAC upgrades, bathroom additions, and general refurbishment, bringing the total all-in cost to roughly $2.2 million.

The project was financed at a 50/50 equity-to-debt ratio, with $1.1 million in investor equity. Narthex secured City KC—a rapidly growing Kansas City congregation led by Pastor Armor Stevenson II, whose membership has grown from approximately 1,000 to nearly 2,000 since moving in—as the anchor tenant.

Under a two-year lease structure, City KC is under contract to purchase the property for $2.5 million, generating a projected 15% IRR and approximately 50% cash-on-cash return for investors over a three-year hold.

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This podcast and related content are for informational purposes only and do not constitute financial, investment, tax, or legal advice. Always consult a qualified professional before making any investment decisions. A full disclaimer of liability and disclosure of important information is available with the show notes for each episode and on our website at impactinvestingroadshow.com/disclaimer.

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Guests:

Christy Johnson: Founding Partner, Fireroad

christy@fireroad.io | LinkedIn

Deal Highlights:

Ando is a workforce management platform serving industries with large hourly W-2 workforces—food service, hospitality, and transportation—where chronic overemployment and unpredictable scheduling drive turnover rates exceeding 150% annually. The platform delivers AI-powered predictive scheduling for employers while simultaneously giving employees cross-employer schedule visibility, enabling workers to coordinate hours across multiple jobs and personal obligations. The company is targeting the 82 million hourly workers in the U.S., positioning itself to build the largest labor graph in the country.

Fireroad invested in Ando’s approximately $1 million pre-seed round via a SAFE note, writing a check in the $100–200K range. Diligence spanned roughly three weeks, from an initial partner call on April 7 to an investment committee decision on April 25, with the round closing in early June. Key conviction drivers included founder and CEO Paul Wellens’ deep domain experience scaling brands such as KFC and Einstein Bagels, a rigorous 40-page first-party research white paper, and early commercial traction with multi-location partners. The company, originally named Methodic, rebranded to Ando ahead of a planned $ 3–4 million seed raise targeting further commercial expansion.

Connect with the host, Mark King, on LinkedIn.

They detail how they sourced and structured the Blooming Nursery transaction (Cornelius, Oregon), including screening criteria, diligence on agriculture-specific risks like seasonality and weather.

They explain ESOP mechanics, trustee oversight, tax advantages, multilingual employee communications, post-close governance and ownership-culture training, operational upgrades, and their non-sale exit model focused on refinancing principal and monetizing warrants as the business grows.

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Guests:

Phil Reeves: Co-founder, Apis & Heritage

Phil@apisheritage.com | LinkedIn

Michael Brownrigg: Co-founder, Apis & Heritage

Michael@apisheritage.com | LinkedIn

Deal Highlights:

Blooming grows branded, high-quality plants and sells exclusively to specialty garden centers across the western U.S. Demand is tied to seasonal and weather-driven buying patterns which creates diligence and forecasting challenges.

Apis & Heritage found the deal through a brokerage and structured the acquisition as a sale into an ESOP, enabling the founder, Grace Dinsdale, to receive about 90% of value upfront. The ESOP approach protected the land and Grace's legacy by keeping ownership with the company and workers.

The debt transaction put roughly 70 full-time employees plus about 50 seasonal H-2A workers on a path to wealth, with plan tweaks so seasonal workers could earn shares. Post-close, Apis & Heritage added governance, ownership-culture training, finance upgrades, and expanded capacity with new greenhouses. Apis & Heritage received share purchase rights along with their subordinated note which gives them the opportunity for upside.

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Guests:

Glenn Bean: Co-founder, Sycamore Equity

glenn@sycamoreequity.com | LinkedIn

Ian Noyes: Co-founder, Sycamore Equity

ian@sycamoreequity.com | LinkedIn

Deal Highlights:

They detail a Central Coast California transaction: a pastor family sought to buy a $1.2M home they had been renting, had saved $100k, qualified for a $600k mortgage, and filled a $500k gap through aggregated sources—about $200k in gifts from ~20 congregants to a designated church fund, about $200k from donor-advised funds, and $100k from a self-directed IRA—pooled into an LLC that invested in the shared-equity position. The church (annual budget ~$300k–$350k) raised $500k in about two months, which they say also strengthened congregational confidence and unity.

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Unlike typical investment podcasts with scripted questions and high-level generalities, the Roadshow features in-depth conversations with impact investment fund managers who talk you through the execution of a single deal.

Inspired by the 'Song Exploder' podcast format, the Roadshow extracts the essence of an impact fund manager's investment thesis, impact mission, and deal execution by drilling deep into a single deal.

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I'd love to connect with you on LinkedIn. You can find me here.

This podcast and related content are for informational purposes only and do not constitute financial, investment, tax, or legal advice. Always consult a qualified professional before making any investment decisions. A full disclaimer of liability and disclosure of important information is available with the show notes for each episode and on our website at impactinvestingroadshow.com/disclaimer.