Inbound Academy

How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)

Mon, 20 Jul 2020 17:26:01 -0500

Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results!

Read the full show notes

Episode Markers

1:06 - Dr. Guess’s Background
2:39 - How customer behavior COULD change Post-COVID
5:50 -The Essential Elements of Interaction w/ Customers
9:48 - Why PLANNING is Crucial When Communicating w/ Customers
15:38 - How to plan a useful survey
22:50 - Tools for designing and analyzing surveys
28:16 - tips for new marketers when starting out
32:10 - How to connect w/ Dr. Guess

Connect w/ Dr. Guess

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Buyer Personas: Yes - They're For Sales Too!

Thu, 16 Jul 2020 19:30:27 -0500

Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode!

Learn More About Buyer Personas:

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We're Changing Our Name!

Thu, 09 Jul 2020 14:29:54 -0500

A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward!

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How to Launch a Podcast w/ Sebastian Rusk (pt.2)

Wed, 03 Jun 2020 15:42:36 -0500

We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility.

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Podcast Launch Labs website

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How to Launch a Podcast w/ Sebastian Rusk (pt.1)

Tue, 19 May 2020 18:55:30 -0500

Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk!

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Podcast Launch Labs website

Podcast Hosting Platforms to Check Out:

Anchor

Acast

Libsyn

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How to Actually Attract, Engage, and Delight Customers

Mon, 11 May 2020 12:00:00 -0500

As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.

Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.

Learn more about inbound marketing with our free web guide.

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3 Podcast Marketing Tips for New Shows

Tue, 28 Apr 2020 02:13:40 -0500

You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly.

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Marketing Burrito: Coronavirus Marketing & Quarantine Foods to Binge

Tue, 21 Apr 2020 14:09:55 -0500

Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole.

This is your place for marketing news, strategies, and growth all rolled into one!

Stories This Month:

Burger King Targets At-Home Students

Anheuser-Busch Switches Production to Hand Sanitizer

Hollywood Comes to the Couch

Monthly Poll

Pandemic Foods to Try

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Why Aren't You Doing A/B Testing?

Mon, 13 Apr 2020 17:36:00 -0500

Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started.

Hubspot CRM

Visual Web Optimizer

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Link to Episode Transcript

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How We Work Remote: Using Sound to Aid Focus

Tue, 07 Apr 2020 13:05:22 -0500

Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us.

Aubrey Marcus binaural beats link

Mynoise.net (for white noise)

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Marketing Managers! Overcome These 4 Modern Challenges

Tue, 24 Mar 2020 23:00:26 -0500

Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. Here are some of the most common challenges that managers face in the modern workplace.

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Use These 5 Blog Post Updates to Start Going Viral

Mon, 09 Mar 2020 10:00:00 -0500

Blogging is dead. At least in the traditional sense. It's not WHAT you're doing. It's HOW you're doing it.

Learn how you can improve your blog posts and increase your chances of going viral more often on today’s episode.

Read the blog post companion to this podcast

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Conversational Marketing Tips for Connecting With Customers

Wed, 04 Mar 2020 23:13:30 -0500

Today’s customer wants to be heard. And surveys or social media likes aren’t enough! A conversational marketing approach can help. Learn about what this strategy is all about and hear our tips on how you can start today!

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Benefits of Influencer Marketing w/ Gabriela Huerta

Fri, 21 Feb 2020 21:01:08 -0500

Billboards and catalogs don’t reach customers like they used to. Influencers are today’s marketing solution for a digital world. Here’s how you can start working with them.

Acuity Ads study on attention spans (Link)
Fluvip, a digital platform to find influencers (link)
Other top influencer marketing platforms (link)

Influencers Recommended By Gaby:

Luisito Comunica, a travel and entertainment vlogger: has created his own clothing brand "Rey Palomo" and he is making more money with his personal brand. https://www.entrepreneur.com/video/346297
Yuya, a beauty vlogger has also made a lot of money with her products and also has made good deals with a shampoo brand from Unilever.
Matt Navarra- Twitter
Matthew Kobach - Twitter
Estefanía Cárdenas - "In Marketing as in Love" relationships and similarities between Marketing and love relations. New Podcast
Alexis Socco - Linkedin
Gaby Castellanos - Instagram
La Academia de Marketing Online - Spain podcast (The online Marketing Academy)
Social FM- Mexican Podcast about digital media news
Josuedric - Gaby's personal designer (Twitter) (Instagram)

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Redesign Your Website Using Growth-Driven Design

Wed, 12 Feb 2020 19:16:32 -0500

So you’ve been given the daunting task of re-doing your company’s website. It’s probably outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. There’s two ways to approach a website redesign. We’ll show you the best option.

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Should You Invest in an SEO Company?

Wed, 05 Feb 2020 18:41:51 -0500

SEO companies are everywhere. They promise huge gains in website traffic, social media followers, and increased revenue. Are they worth your money? We’ll give you some insights on today’s episode.

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Thanks to Kevin MacLeod for our episode's music.

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Use These 4 Inbound Sales Tips to Connect With Prospects

Tue, 28 Jan 2020 00:02:54 -0500

Today's sales teams must adapt to remain relevant in the minds of their buyers. Here are four inbound sales tips to help you connect with your prospects.

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Thanks to Kevin MacLeod for our episode's music.

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The Quick-Start Video Equipment Guide for Marketing Your Business

Tue, 21 Jan 2020 20:14:31 -0500

Including video in your marketing plan can seem like a daunting task. But creating marketing videos doesn’t require thousands of dollars in equipment. In fact, a creative mind, an iPhone, and some basic equipment are all you need to get started.

Here’s a complete guide on what to invest in when beginning your video marketing journey.

Episode Links:

Ulanzi U-Rig

Amazon Basics 60 in Tripod

Movo VXR10 Universal Cardioid Condenser Video Microphone

Ultra Bright LED Video Light

Creative Low-Budget Videos:

Dollar Shave Club

Dick Law Firm

Ojai Valley Taxidermy

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Thanks to Kevin MacLeod for our episode's music.

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Why Your Business Should Use a CRM

Tue, 07 Jan 2020 17:50:58 -0500

As you invest in publishing content, engaging with sales leads, and tracking marketing efforts, it’s important to keep track of how well every effort is performing.

More importantly, you need to see how all your efforts are working together to increase your growth. Using software can help streamline the process. We’ll let you know your best options.

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Thanks to Kevin MacLeod for our episode's music.

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A Marketer's Review of 2019

Wed, 01 Jan 2020 20:21:44 -0500

We’ve reached the end of the year, and 2019 was a big year in marketing - especially in the inbound world. Let’s take a journey through time and take a look at the top stories that shaped our profession and will influence the trends of 2020.

Episode Links

Peloton Commercial Causes Holiday Uproar

Burger King Expertly Trolls McDonald's

Ikea Gets Sexy With Their Marketing

The Game of Thrones Oreo Campaign

The Social Media Brilliance of Twix

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Thanks to Kevin MacLeod for our episode's music.

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Instagram Carousels are SO HOT Right Now

Tue, 24 Dec 2019 15:50:30 -0500

Instagram is where Americans are spending a good chunk of their time nowadays. And why not? Photos, videos, stories, and even live broadcasts provide endless ways to interact with audiences. One publishing trend you should begin using is the “carousel” strategy. We’ll explain how you can hop on in today’s episode!

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Thanks to Kevin MacLeod for our episode's music.

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Educating the Next Generation of Marketers

Tue, 17 Dec 2019 14:02:03 -0500

Hello from Santo Domingo! We sit down at Mercadexpo 2019 to discuss how the education experience is changing (for the better) for marketing and advertising students. Miami Ad School Director JG Diaz takes time away from the festivities to provide details.

Episode Links

Mercadexpo 2019

Miami Ad School Punta Cana

Iberoamericana University (UNIBE)

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Make Your Website ADA Compliant. Here's How.

Tue, 12 Nov 2019 20:06:45 -0500

In 1972 the U.S. Govt passed the Americans With Disabilities Act, a wide-sweeping set of laws aimed at making sure businesses make accommodations for people with disabilities.

We have some quick tips on how you can make sure you website meets regulations. That’s next on Inbound Academy!

Episode Links

YouDescribe.org

Equalweb.com Accessibility Widget

Broken Link Checker

Google Mobile-Friendly Test

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Thanks to Kevin MacLeod for our episode's music.

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5 Benefits of Investing in Video Marketing

Tue, 29 Oct 2019 13:55:54 -0500

Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video.

Episode Links

5 Benefits of Video Marketing Blog Post

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Thanks to Kevin MacLeod for our episode's music.

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Inbound Interviews w/ JG Diaz

Wed, 09 Oct 2019 12:56:00 -0500

Jose-Guillermo Diaz is the co-founder/director of the Miami Ad School in Punta Cana, located in the Dominican Republic. His career has included work as a communication designer, a marketing agency owner, and a college professor both at Miami Ad School and the University of Miami.

He’s here to talk about his experience in the marketing industry and his current work at the Miami Ad School.

Episode Links

Miami Ad School Punta Cana Website

Instagram

Facebook

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Thanks to Kevin MacLeod for our episode's music.

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Make Your Email Newsletters Inbox Priorities

Fri, 27 Sep 2019 15:32:57 -0500

Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out.

We have some ideas to make that email clickable for your audience.

Episode Links

CoSchedule Subject Line Tester

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Thanks to Kevin MacLeod for our episode's music.

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Website Stats You Should Actually Pay Attention To

Thu, 19 Sep 2019 15:06:33 -0500

This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to.

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How to Reach “Gen Z”, Seafood and Marijuana, and Top Digital Marketing Trends in 2019

Tue, 03 Sep 2019 18:25:26 -0500

We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next, on Inbound Academy!

Article Links:

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Thanks to Kevin MacLeod for our episode's music.

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Inbound Success Stories - HLC Media Group

Tue, 20 Aug 2019 10:00:00 -0500

The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. Today we’ll be talking to the founder and owner of HLC Media Group, Lisa Cavalli.

HLC Media Link

BeLatina Link

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Health Tips for Marketers to Equip

Mon, 05 Aug 2019 10:00:00 -0500

Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment.

We have some simple tips and tricks to help you live a healthier professional life to be the best you...you can be!

Pomodoro Technique Software

MacOS - Time Out (Dejal Systems, Inc.)
Windows - PomoDoneApp (Pomodonė UAB)
Chrome OS - Tomato Timer (Bruno Freitas)

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Thanks to Kevin MacLeod for our episode's music.

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Soft Skills: What Are They and Why Do They Matter?

Mon, 29 Jul 2019 10:00:00 -0500

Personal growth is always important, and developing the right soft skills can have a huge impact on your career. We’ll discuss how to cultivate and showcase them to employers on today’s episode!

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Google Says Digital Marketing is Dead!

Mon, 22 Jul 2019 10:00:00 -0500

In a new feature, each month we’re rounding up five stories from the marketing industry you need to know. Also, we're going to a weekly format. We'll see you less - but you'll love the content more!

Article Links:

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Episode 28: Twitter Posting 101

Mon, 24 Jun 2019 20:57:36 -0500

Learn about the basics of maximizing your Twitter profile and content on today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at gorizen.com. --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support

Episode 27: Instagram Posting 101

Thu, 06 Jun 2019 20:00:00 -0500

Are you using social media to promote your content and share your brand? You should be! But each platform is designed differently, and creating engaging posts to grow your audience is not simple science! Learn about the basics of maximizing your Instagram content on today’s episode!

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Episode 26: Facebook Posting 101

Wed, 05 Jun 2019 22:04:01 -0500

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Episode 25: How to Hire More Effectively

Tue, 04 Jun 2019 20:00:00 -0500

You’re committed to an inbound approach to marketing and sales. Now, you need to build a team to take your organization to new heights. So how can you hire the right members for your team? Stay tuned to find out!

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Episode 24: Aligning Marketing & Sales (Part 2)

Mon, 03 Jun 2019 23:06:06 -0500

Today on Inbound Academy we’re jumping into part 2 of our discussion about aligning your sales and marketing efforts!

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Episode 23: Aligning Sales & Marketing (Part 1)

Thu, 30 May 2019 23:50:00 -0500

You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next two episodes, so let’s get started with part 1!

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Episode 22: Tips for First-Time Interactions With Leads

Sat, 25 May 2019 00:24:04 -0500

You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our suggestions on today’s episode!

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Episode 21: Using Events to Attract Customers

Fri, 24 May 2019 02:00:57 -0500

Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how to do this on today’s episode!

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Episode 20: Putting Content into the Buyer's Journey

Wed, 22 May 2019 20:00:00 -0500

You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode!

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Episode 19: The Content Audit

Wed, 22 May 2019 00:11:05 -0500

Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations.

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Content Compass & Content Audit Download (Google Sheets)

Content Compass & Content Audit Download (Microsoft Excel)

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Episode 18: Using SMART Goals With Your Content Compass

Tue, 14 May 2019 19:00:00 -0500

Today on Inbound Academy we’re telling you how to get SMART with your content planning. You need a detailed checklist when creating goals for your marketing efforts, and we’ll show you the best way to do it.

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Episode 17: The Content Compass

Tue, 14 May 2019 00:17:12 -0500

Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass.

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Content Compass Download

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Episode 16: Planning Your Content Strategy

Thu, 09 May 2019 18:19:40 -0500

On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive .

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Episode 15: Generating Content Ideas

Mon, 06 May 2019 17:57:48 -0500

Today on Rizen Academy we’ve talked about telling an inspiring story to getting your name out there. So now that you have a story, you have to share it! But good ideas can be hard to come by. So let’s discuss how you can generate content ideas to tell others your story.

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Episode 14: Setting Goals Using the 3 Horizons Framework

Tue, 30 Apr 2019 19:06:41 -0500

Today on Rizen Academy we’re going to continue discussing business goals, and how you can set effective short and long-term goals that will deliver results for your company. To do that, we’re are going to show you the "3 Horizons Framework!"

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Episode 13: Setting Business Goals

Mon, 29 Apr 2019 10:00:00 -0500

Today on Rizen Academy we’re going to look at the guidelines you should keep in mind when developing an inbound-focused set of goals for your business.

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Episode 12: The SCOPE Principal

Fri, 26 Apr 2019 22:12:13 -0500

Today on Rizen Academy we’re going to examine the SCOPE principal. What is that? Well it’s not a mouthwash marketing plan, so stay tuned to find out more!

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Episode 11: The Flywheel Model

Thu, 25 Apr 2019 11:00:00 -0500

Today on Rizen Academy we’re going to introduce you to the flywheel model.

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The Flywheel Model

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Episode 10: Inbound Success Stories - Alco Windows & Doors

Wed, 24 Apr 2019 11:00:00 -0500

The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. On a regular basis, we’ll be inviting business owners to discuss why they converted to inbound, how it impacted their business, and what advice they have for other companies. Today we’ll be talking to the owner of Alco Windows and Doors, Luis Alvarez. That’s next on Rizen Academy.

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Episode 09: The Buyer's Journey

Wed, 24 Apr 2019 00:36:10 -0500

Today on Rizen Academy we’re talking about the process of how "Joe Six-Pack" or "Jan Baker’s Dozen" goes from being interested in your product to actually buying it. It’s a journey - the buyer’s journey - and you need to be their guide the entire way. We’ll talk about how best to do that...next!

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Episode 08: Developing a Company Purpose

Fri, 19 Apr 2019 14:18:28 -0500

Today on Rizen Academy we’re going to help you take your newfound inbound principles and craft a company purpose that both employees and customers will cheer about.

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Episode 07: Developing Buyer Personas

Wed, 17 Apr 2019 11:00:00 -0500

Today on Rizen Academy we’re talking buyer personas. You wanna sell stuff? You need to figure out who your ideal customer is and how to reach them. Catching flies with honey. Horses with apples. Pretzels with mustard. Let’s get into it!

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Episode 06: The Inbound Methodology

Tue, 16 Apr 2019 11:00:00 -0500

Today on Rizen Academy we’re going to wade away from the shallow end up to our...belly buttons in the inbound pool. We’ve learned about why modern tactics are needed to reach today’s customers, so let’s deflate the floaties and jump right in the inbound methodology.

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Episode transcript

Inbound Organization book by Dan Tyre & Todd Hockenberry

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Episode 05: Adopting Inbound Principles

Mon, 15 Apr 2019 11:00:00 -0500

Today on Rizen Academy we’re going to tell you the common principles every inbound company should adopt.

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Episode 04: New Methods for Reaching Customers

Thu, 11 Apr 2019 10:00:00 -0500

Today on Rizen Academy we’re going to cover the latest and greatest ways to reach your customers. No, carrier pigeons and smoke signals are not on this list. So hang on everyone, it’s about to get inbound up in here, next!

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Episode 03: Building Lasting Relationships With Customers

Wed, 10 Apr 2019 10:00:00 -0500

Today on Rizen Academy we’re sharing tips on how to really connect with your customers, the lifeblood of your business. As Abraham Lincoln once said, “customers keep coming back if you keep them in your Union.” (true quote, don’t look it up). Coming up right now!

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Episode 02: Comparing Inbound & Outbound Marketing

Tue, 09 Apr 2019 10:00:00 -0500

Today on Rizen Academy, we’ll discuss the main differences between inbound and outbound marketing. Which is best in which situation? We’ll give you the right tips to know!

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Episode 01: Is Traditional Marketing Dead?

Tue, 09 Apr 2019 00:19:26 -0500

Today on Rizen Academy, we’re going to discuss if traditional marketing is dying. 1998 called, and it still wants those cold calls and billboard ads back!

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