The dust has settled on the 2024 U.S. Presidential Election, and while the candidates might be moving on, the lessons from this election are just getting started—especially if your law firm wants to grow its Hispanic client base.

In this episode, Liel and Grace unpack what worked, what didn’t, and what law firms can learn from the campaigns’ efforts to court the Hispanic vote. From the creative highs (a cumbia for Kamala!) to the questionable (Trump on a garbage truck), we’re dissecting strategies, messaging missteps, and surprises that made a difference.

But don’t expect us to spill all the secrets here—if you want to know why cultural intelligence is the ultimate marketing superpower or how a 1979 salsa hit became a political jingle, you’ll have to tune in.

Links and Resources Mentioned:

• How Latinos Voted in 2024 (AS/COA)

• Cumbia Composed for Kamala Harris (Record)

• Trump’s Salsa Spin on “Juliana” (YouTube)

• Ted Cruz’s Corrido Campaign Song (YouTube)

• Latino Voting Patterns and Key Trends (Pew Research)

• Influencers Who Shaped the Latino Vote (AS/COA)

Enjoyed this episode? Don’t forget to subscribe and leave us a review! Your support keeps us digging deep into the insights that matter most for your law firm.

Shifting focus, they also dissect the intricacies of legal marketing, emphasizing ethical lead generation and the nuanced regulations surrounding veterans' settlements. The dialogue is a call to action for law firms to prioritize transparency and compliance in their marketing strategies.

Listeners are treated to vital takeaways on leveraging financial incentives like tax credits, the importance of ethical marketing to maintain a law firm's integrity, and the need for proactive adaptation to regulatory changes. This episode is a treasure trove for legal professionals aiming to navigate the intricate dynamics of tax opportunities and marketing ethics in today's legal environment.

Welcome to our conversation.

Resources mentioned in our episode:

• ERTC Updates
• Learn Mass Torts 
• Latest Camp Lejeune Lawsuit Updates

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In this week's episode, Liel and Grace take a deep dive into how ChatGPT-4 Turbo is revolutionizing law firm operations. They discuss its remarkable ability to access and utilize local state regulations and legislation, a feature that proves invaluable for content creation and strategy formulation in legal practices.

The conversation also touches upon the multifaceted role of AI as a supplementary tool in the legal industry. From enhancing content creation to aiding in document reviews, image creation, and audio voiceovers, AI's utility in modernizing law firm operations is underscored. This episode is a must-listen for law firms looking to leverage AI technology to boost their efficiency and maintain a competitive edge in an evolving legal landscape.

Resources mentioned in our episode:

• The 2023 Business of Law Conference Overview
• ChatGPT-4 Turbo new updates and features

If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In the latest episode, Grace and Liel dive deep into the pressing issue of fake leads and the rising concerns around TCPA lawsuits. They also shed light on the upcoming National Trial Lawyers Association's Business of Law Conference. Adding to the mix, they discuss the news about PowerPort chemo ports by Bard leading to injuries and subsequent lawsuits, highlighting the implications for the legal community.

Through their expert lens, they unveil strategies to discern genuine leads from fraudulent ones. Law firms seeking to shield themselves from lead fraud and anticipate TCPA-related legal challenges will discover essential guidance and strategies.

Resources mentioned in our episode:

• Rise in Fake Leads, Lead Fraud and TCPA Lawsuits Sparks Concern for Plaintiff Law Firms, ZeroRisk Cases, Offers Solutions
• The Business of Law Conference Overview
• PowerPort Chemo Ports By Bard Lead To Injuries And Lawsuits 

If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. 

In this week’s episode, Grace and Liel navigate the myriad of automation tools tailored specifically for law firms. They delve into the nuances of CRM systems, emphasizing the transformative potential of platforms like Zapier. The conversation also touches on the power of communication tools and the significance of automating marketing campaigns for a more streamlined outreach.

But it's not just about the tools; it's about the impact. The episode sheds light on the tangible benefits these tools bring to the table, from enhanced client communication to efficient task management. For law firms looking to elevate their operations and stay competitive, this episode offers a roadmap to the future of legal practice.

Resources mentioned in our episode:

• Thomson Reuters Institute’s ChatGPT & Generative AI within Law Firms report

If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. 

In this week's episode, Grace and Liel get real about the software that can take your law firm to the next level. Forget the jargon; we're talking about what actually works. From case management to document automation, we break down the tools that can make your life easier and your practice more efficient.

And it's not just about the tech. We also dive into how to pick the software that vibes with your firm's unique needs. Whether you're flying solo or part of a bustling practice, there's a game-changing solution out there for you. Tune in to learn more!

Resources mentioned in our episode:

• For 2023, which tech tools might help your law firm flourish?
• Top Tech Tools for Lawyers in 2023
• Zoho CRM

If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In this week's episode, Grace and Liel delve into the impact of Twitter's rebranding and what it means for users. They also discuss the growing importance of AI courses for lawyers, highlighting how these courses can equip legal professionals with the knowledge and tools needed to stay ahead in a rapidly evolving industry.

Keeping up with the latest AI news? We explore the potential of AI technologies like gaze redirect, which can be used to create more engaging and personalized marketing content. By understanding and exploring these technologies, lawyers can boost their marketing efforts and connect more effectively with their target audience.

Resources mentioned in our episode:

• Pilmma AI Workshop
• Twitter Rebrand Explained
• Gaze Redirect

If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

But that's not all. Want to know about the hottest mass torts that lawyers should have their eyes on? Anna, Grace, and Liel dive into it, making sense of all the legal complexities. From the big rulings to the emerging challenges, they cover it all. If mass torts have ever felt like a mystery to you, this episode is your key to understanding.

Whether you're in law yourself or just fascinated by it, Anna's insights will get you thinking, and our hosts, as always, will make sure it's a fun ride. Buckle up! 

Resources mentioned in our episode:

• AAJ 2023 Annual Convention
• Mass Torts Made Perfect
• Public Citizen

If you enjoy the show, subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Grace enlightens us on Meta's hasty go-to-market strategy, which has left them scratching their heads over how to tackle the European market. Currently, their platform offers limited exploration options, but this will most likely change in the coming months. Meanwhile, Liel points out that delaying interests and hashtags might actually force users to focus on following more individuals, a clever way to customize their timeline.

When it comes to law firms, threading the needle between Threads and Instagram is a breeze. Setting up an account can be accomplished with just a couple of clicks, and the best part? Growing your community doesn't require months or years, but mere days. Threads presents a promising opportunity in the social media marketing landscape for law firms, and in this conversation, we'll reveal how to hit the ground running and prepare for the influx of ads.

Here are the resources we mentioned in our episode:

• Did Threads lose its momentum? 
• Features of the Meta Threads App
• Clio’s Threads Guide for Lawyers

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. 

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But wait, there's more! Grace and Liel then transition into guiding you through the intricate process of launching a new PPC search campaign in a foreign market. They've got some expert advice, and this time they're putting on their law firm hats. Tune in as they share seven invaluable steps to help you conquer uncharted marketing territories like a pro. From estimating search volume and setting realistic budgets to strategically targeting local queries with regional keywords, they've got the inside scoop. They'll also delve into the importance of customizing ad copy and landing pages to resonate with your new audience, checking conversion tracking and tagging to ensure accurate results, researching local competitors for bidding and messaging opportunities, and the power of integrating other channels to bolster your branding efforts. Remember, success in a new market hinges on proper planning and careful monitoring.

Ready to dive into this captivating episode? Go ahead and hit that play button now, and be sure to subscribe for more exciting episodes of "In Camera Podcast."

Resources mentioned in our episode:

• Google TrueView  may have misled dozens of advertisers and violated its own guidelines
• Adalytics TrueView Report
• 7 PPC planning tips when entering a new geographic market

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. 

Episode notes powered by ChatGPT

But hold on tight, because the excitement doesn't end there! Grace spills the beans on the latest developments in the talcum powder mass torts, revealing the twists and turns that keep us on the edge of our seats. And that's not all—prepare for a mind-blowing comeback as the 3m earplugs mass torts resurface from the depths of legal limbo. Just when you thought it was game over, they're back in action, proving that persistence pays off!

And if that's not enough to get your heart racing, get ready for a game-changer in the digital realm. Your law firm's Google Business Profile has transformed into a supercharged powerhouse. Say goodbye to the sidelines and hello to the spotlight! With enhancements and the chance to claim a featured block in the new search generative experience, you'll leave your brand competitors eating your dust. It's a thrilling race to the top, where every click and search can make or break your success.

Resources mentioned in our episode:

• Your GBP can be the key to SGE
• Google Marketing Live - Everything you need to know 
• Vista Law Firm Leadership Summit

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. 

Hey, loyal listeners! We're aware of some audio quality gremlins that have been causing trouble in our recent sessions. We want to assure you that we're on it, and we're determined to get back to our usual recording standards. Thanks a million for your patience and continued support. We promise to make your listening experience top-notch again soon!

Episode notes powered by ChatGPT

But wait, there's more! Our conversation will equip you with the top-notch lingo and terminologies you need to effortlessly translate the insights from this year's report into cold, hard projections for your law firm. Or, better yet, use them to size up your firm against those fancy benchmarks in the report.

And that's not all! Liel will uncover the juicy secrets behind the winners and losers in this captivating report. Prepare to have your mind blown as he unravels the mysteries of how the search platform has evolved thanks to the ever-changing whims of consumer behavior. Oh, and don't worry, he won't leave you hanging—Liel will dish out practical tips on how your law firm can conquer the brave new world of AI-powered search.

So buckle up, dear listeners, because this episode will take you on a wild, witty ride through the intriguing world of Google Ads benchmarks and the enchanting realm of legal marketing.

Resources mentioned in our episode:

• Google Ads Benchmarks 2023
• Can someone please run these numbers for me?

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. 

(Over-the-top) Episode notes powered by ChatGPT

Prepare your briefs as they tackle the hot topic of Montana's state-level ban on TikTok. Will it hold water or crumble like a poorly constructed contract? Tune in to find out!

But hold your objections! They also reveal the legal magic behind YouTube TV's incorporation of 30-second TV ads powered by AI brilliance. Witness the tremendous results that have lawyers and marketers rejoicing. So sit back, relax, and join their no-nonsense private legal marketing conversation that will leave you craving for more.

Resources mentioned in our episode:

• Montana issues ban on TikTok
• YouTube offers 30-second unskippable TV ads
• Comparing Bard against ChatGPT

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. 

Episode notes powered by ChatGPT

Liel is excited to share the launch of his new book, "En Español También es Marketing," which is basically the secret sauce to help Spanish-speaking Latinos dominate the business world. Move over, competition!

Grace spills the tea on her recent presentation at Mass Torts Made Perfect, where she schooled everyone on how to manage a team remotely. And, of course, she's got some insider info on all the juicy gossip that was exchanged during the cocktail receptions.

And if that's not enough, Grace has a list of seven signs that your leadership skills need some work, all thanks to her attendance at the Fireproof Summit in Detroit. Don't worry, folks; she's got your back. Tune in now!

Resources mentioned in our episode:

• "En Español También es Marketing," Liel’s new book
• What the Financial Times have to say about J&J’s efforts to protect their latest venture
• Fireproof by Mike Morse

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. 

Episode notes powered by ChatGPT

But wait, there's more legal drama! Johnson & Johnson's offer to settle talcum powder lawsuits for a paltry $9 billion has law firms questioning the sincerity of their apologies. With over 60,000 cases to settle, that offer is like trying to buy a mansion with couch cushion change.

In a refreshing turn of events, Grace and Liel offer up some sage advice on how mastermind groups can serve as invaluable partners in your law firm growth strategy. These groups provide support in navigating tough times, uncharted territories, and new unreasonable laws while also allowing you to share insights and experiences with fellow lawyers.

And if that's not enough to pique your interest, this episode takes an unexpected detour into the world of Formula One. Who says legal podcasts can't be thrilling?

Resources mentioned in our episode:

• Governor Ron DeSantis Signs Comprehensive Legal Reforms into Law
• Johnson & Johnson offers to pay $8.9 billion to settle talcum powder lawsuits
• The Power of Masterminds

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. 

Episode notes powered by ChatGPT

It's like Congress had a piñata party, and the CEO of TikTok was the piñata. Members of Congress from both sides of the aisle took turns beating up TikTok, but did they really accomplish anything? We'll discuss it.

While Google's release of Bard was met with all the excitement of a soggy piece of toast, Chat GPT 4 is making waves. It's so smart; it can pass the bar and make it to the top 10% of scores, but does that qualify it to write your website’s content? We will find out.

Join us for a conversation that's equal parts informative and witty as we explore the state of legal marketing and AI.

Resources mentioned in our episode:

• Join Grace’s presentation at MTMP in Las Vegas on April 11th at 3 pm
• The Verge hands-on with Bard
• CEO TikTok hearing, the human piñata experience
• Chat GPT 4, the bar exam challenge

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Episode notes powered by ChatGPT

Competition breeds innovation, and this week’s episode is all about exploring new marketing trends from the tech giants. How will Google adjust to keep advertisers on its platform? We can only expect more exciting developments in the search advertising space. Remember that while TikTok may be the shiny new toy on the block, you shouldn’t throw all your eggs in one basket just yet. 

Another wise business move we strongly recommend is to claim your Employee Tax Retention Credit. If you’re a business owner who had at least three full-time employees during the pandemic and retained them, you may be eligible for the ERTC. To learn more about this credit and whether your business qualifies, visit ertcadvisors.org. 

Resources mentioned in our episode:

• TikTok enters the search ad market, challenging Google and Microsoft
• DuckDuckGo Enters the AI Race with DuckAssist
• What is Employee Retention Tax Credit (ERTC)? 
• IRS issues renewed warning on Employee Retention Credit claims

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

But wait, there's more! The hosts also explore the potential fallout of a TikTok ban, looking at how law firms who rely on the platform for lead generation can prepare for such a scenario. And if that weren't enough, they remind us to keep an eye on current events like train derailments and wildfires, which could quickly develop into mass torts.

This episode is a legal tour de force, offering listeners a strong dose of tech, legal marketing, and mass torts updates. So get ready to dive deep into the legal world and stay ahead of the curve with Grace and Liel.

Resources mentioned in our episode:

• Biden approved deciding fate of TikTok 
• OpenAI’s ChatGPT & Whisper API Now Available
• Mark Zuckerberg says Meta now has a team building AI tools 

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

On this week's episode, Grace and Liel discuss the juicy details of the ongoing AI showdown, predicting how search engines are likely to evolve with these new advancements. They also dive into the legal world, where hair relaxers are causing more drama than a bad dye job. The filing of 57 lawsuits in federal court has propelled this young mass tort forward. And J&J's recent attempt to wriggle out of talcum powder claims has hit a setback.

Who needs Hollywood when you have tech giants and legal battles keeping us on the edge of our seats?

This episode summary is courtesy of ChatGPT by OpenAI

Welcome to our conversation.

Resources mentioned in our episode:

• The market does not welcome well Bard
• The New Bing is here
• 57 hair relaxer lawsuits have been filed in federal courts
• J&J loses

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Google's earnings call was mainly focused on sharing updates on their efforts to integrate ChatGPT functionality and user experience into their platforms, which can mean that soon we may see a new update to the way the world's most used search engine showcases search results.

Lastly, we get an update on the latest major mass tort to hit the market, hair relaxer, and we also discuss the downfall of Camp Lejeune cases demand, what are the reasons behind it, and how to see beyond the hype of new mass torts now that the industry has evolved into a new era.

Welcome to our conversation.

Resources mentioned in our episode:

• Sundar Pichai confirms Google is working on an AI search feature
• OpenAI releases a tool to detect AI-generated text
• ChtatGPT Plus
• Bad PR, thanks to Camp Lejeune campaigns

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

As we settle in 2023, Grace walks us through some of the latest updates in the Tylenol Mass Tort, also known as the "Acetaminophen Lawsuit." Grace also discusses the details of an emerging class action that primarily affects women who use hair-relaxing products.

Join our conversation and hear what happens when you put ChatGPT-3 on the bench, why 2023 is having a solid start on the Mass Torts front, and also get a sneak peek of what is taking place this week in Miami during Trial Lawyers Summit.

Resources mentioned in our episode:

• Mass tort launched for claims that acetaminophen caused autism
• Chemicals in Hair Straightening Products
• 2023 National Trial Lawyers Summit in Miami

Enjoy the show? Subscribe and leave us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In this week’s episode, Grace and Liel discuss Forbes’ list of digital marketing trends that we can anticipate in 2023 during an unpredictable economy. Especially in relation to the business of law, it’s all about taking the bull by the horns and being creative during the looming recession.

Listen to the full episode to know whether you should and how to introduce these trends into your legal marketing strategy this year. Let us know in the replies if you will be trying out any of these trends.  

Resources mentioned in our episode:

• Forbes’ Digital Marketing Trends to Watch in 2023 During an Unpredictable Economy

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Benjamin sits down with Liel in a profound discussion that analyzes current misconceptions and structural problems with work culture that prevent law firms from becoming high-performance teams. Taking from his experience working in Big Tech companies, Benjamin offers a systematic approach to team-building that starts with building trust and encouraging vulnerability. 

As we transition from a post-COVID environment and return to our offices, Benjamin encourages lawyer CEOs to reflect on their work culture and prioritize team-building for more collaborative and productive law firms.

Resources mentioned in our episode:

• Buy “All Rise: Practical Tools for Building High-Performance Legal Teams” on Amazon
• Check out the book’s toolkit 
• Work with The Landing Group, Benjamin’s business consulting firm
• Connect with Benjamin on LinkedIn

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In this week’s episode, Grace and Liel sit down for a conversation with Michael Blom from the Lake Law Firm, who shares a comprehensive guide on how business owners can claim their ERTC and reinvest the money in their business. The deadline to apply is fast approaching, however. 

If you are a business owner and qualify for the Employee Retention Tax Credit, what better expert than a lawyer with years of experience who will help you get the maximum recovery amount and reinvest the credit back into your business? Call The Lake Law Firm at (888) 987-9071 for a free consultation. 

Resources mentioned in our episode:

• COVID-19-Related Employee Retention Credits: General Information
• Claim your Employee Retention Tax Credit with The Lake Law Firm
• Michael Blom’s LinkedIn profile

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

This week, we take a deep dive into the importance of creating high-quality content that provides value to your target audience in order to rank higher on Search. Despite an apparent recession on the way, there are also new marketing strategies to try out in 2023, including Google Ads frequency target for YouTube campaigns. 

Grace also shares important updates from the most popular mass torts that every attorney should know: Camp LeJeune, RoundUp, and CPAP lawsuits. As these cases keep brewing, it’s more relevant than ever to keep a close eye on them. 

Resources mentioned in our episode:

• Google Ads frequency target for YouTube campaigns
• Google Search ranking algorithm and links
• Camp LeJeune Water Contamination Lawsuit
• Monsanto’s Roundup Lawsuit
• Philips Respironics’ CPAP Device Lawsuit

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

After attending the Women En Mass and Mass Torts Made Perfect (MTMP) conferences this fall, Grace and Liel reflect on mass torts and the importance of putting people first. While mass torts are the perfect opportunity to promote your law firm and increase your caseload, it’s also an opportunity to get to know your clients and keep open communication. 

Audio ads as a marketing strategy are gaining traction, and seizing every chance to make your brand known is more important than ever. The episode explores new updates coming to Google ads, including audio ads, that will open your law firm to a wider market and audience.

Resources mentioned in our episode:

• Get started with Google’s audio ads
• Amazon Alexa lawsuit
• Camp LeJeune mass tort updates
• Women En Mass 2022
• Mass Torts Made Perfect 2022

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

In this week’s episode, Chris joins Grace and Liel to discuss the main takeaways from his upcoming book “Niching Up: The Narrower the Market, the Bigger the Prize” and the perks of building a business with a specialized market focus. They also dive deep into Chris’s journey as a digital marketer, an unexpected turn of events, as you will soon find out. 

Listen to the full episode to learn from Chris’s expertise. While he doesn’t claim to be a professional gambler, his marketing strategy hits the jackpot! 

Resources mentioned in our episode:

• Rankings.io
• Connect with Chris Dreyer
• Niching Up: The Narrower the Market, the Bigger the Prize

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com.

Liel and Grace go over Google’s announcements: Improvements to the Google Search mobile experience, an upgraded version of the auto-complete feature, and a more dynamic "multisearch" experience to satisfy all your queries. These and more features show that the exciting future of search is here. 

Amid conference season, Grace shares interesting updates from this year’s Women En Mass conference and the infamous Monsanto mass tort involving a herbicide that has been proven to cause certain types of cancer.

Resources mentioned in our episode:

• Google’s Search On 22 event
• Monsanto’s RoundUp mass tort
• Women En Mass 2022 conference 

Let us know that you enjoy the show by subscribing and leaving us a review! Don’t forget to send us your questions and comments at ask@incamerapodcast.com. 

In this week’s episode, Grace and Liel share practical tips for law firms to celebrate Latinx culture beyond Hispanic Heritage Month. As the U.S. Latino population steadily grows, you cannot do the bare minimum and expect your firm to stay relevant. Being authentic in your actions and marketing is the first step to building a strong connection with your Hispanic clientele. 

The discussion also looks at Google’s announcement on their upcoming core update. As a rule of thumb, pay close attention to Google core updates, especially if you’re doing Black Hat SEO tactics that will damage your website’s ranking.

Resources mentioned in our episode:

• How Law Firms can Celebrate Hispanic Heritage Month in 2022
• Stanford Law School's "Spanish for Lawyers" course
• Southern Methodist University's "Spanish for Legal Professionals" certificate

Enjoy the show? Don't forget to subscribe, tell your coworkers, and leave us a review! Send us your questions and comments at ask@incamerapodcast.com.

Kyle joins Liel and Grace for a profound conversation where he discusses how when the unthinkable happened to him and his family, even after 25 years of experience dealing with this type of circumstance, his life was turned upside down. And how now he has completely restructured the process in which his law firm handles wrongful death cases like the one he went through. From understanding the mindset and priorities of victims at every step of their painful journey to the role you and your team need to be ready to assume and the resources, you should be able to provide.

The conversation goes on to discuss the way Bachus Schanker reinvented their marketing strategy and message for one that puts the needs and priorities of victims first, to develop an Elite team of professionals dedicated to doing everything they can to help victims of wrongful death cases, and when Kyle says everything, he really means it.

Resources mentioned in our episode:

• Unthinkable: Real Answers For Families Confronting Catastrophic Injury or Death by J. Kyle Bachus
• The Elite Litigation Group at Bachus & Schanker
• Forbes List of 7 Books On Financial And Mental Wealth

Send us your questions at ask@incamerapodcast.com

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Grace and Liel discuss why Local Service Ads are letting down users and advertisers due to the limited step Google takes to ensure that users get presented with quality and legitimate firms.

The conversation also looks at the recent development around Camp Lejeune and what we expect will happen next.

Resources mentioned in our episode:

• Leonard Raleigh  article on spam and LSAs
• Google Local Service Ads Seeing A Lot Of Fake Reviews
• Google Tests More Local Service Ads In SERPs

Send us your questions at ask@incamerapodcast.com

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Just as Google announced new E.A.T factors, Neeva shared their search ranking factors for technical queries, and while much of their consideration mirrors what Google considered a ranking factor, there is one particular differentiator that has a massive impact on user experience; this and more in this week’s episode.

Resources mentioned in our episode: 

• Neeva shares search rating guidelines for technical queries
• Vulnerability Found In WordPress Gutenberg Plugin?

Send us your questions at ask@incamerapodcast.com

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

For tech companies, 2022 just hasn't been a great year. Particularly for Meta, which has seen drops at all levels and announced that things are about to get worse. But with higher daily active users than anticipated, Facebook and Instagram continue to be extremely valuable platforms for your law firm to be present. And with less competition, this is an opportunity not to be missed.

Recent studies suggest that there may be a correlation between children diagnosed with autism whose mothers took Tylenol during pregnancy. Will this mass tort take off? Listen now to find out where things are standing.

Resources mentioned in our episode:

• Alphabet misses on earnings and revenue for the second quarter
• Tylenol Autism ADHD Lawsuit

Send us your questions at ask@incamerapodcast.com

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

This week's podcast features Grace and Liel discussing the most recent mass lawsuit to go viral on television, Camp Lejeune. However, because all of this premature advertising is delaying the passage of the bill, they look at why it is crucial for lead generation vendors to stop their campaigns now immediately (!)

Plus, we've got highlights from the most recent AAJ Annual meeting in Seattle, details about their upcoming events,  and we uncover the one type of content strategy that can make you stand out to position yourself as a law firm for a new or emerging mass tort.

Resources mentioned in our episode: 

• AAJ Upcoming Events
• Camp Lejeune Water Contamination Lawsuit

Send us your questions at ask@incamerapodcast.com

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

They also look at Instagram's Subscriptions, a revenue tool for creators, and how it might signal a change in how social media platforms function. And if you're still unsure whether or not to start your own podcast at your law firm, there are some tips on what software to use to sound and produce like a pro.

Get ready to get an update on what's going on in the digital marketing world because we are about to drop some knowledge.

Resources mentioned in our episode:

• Google Ongoing Issue With Its Search Index
• Instagram Subscriptions test adds 3 new features
• SquadCast, easily record podcasts

Send us your questions at ask@incamerapodcast.com

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

The conversation begins with an overview of the Lake Law Firm's retreat in New Orleans, which took place the week before Pilmma's summit, and Grace explains why doing a hybrid event turned out to be one of the best decisions they could have made.

Furthermore, we examine why TikTok is back in hot water and may soon be banned from Apple and Google's app stores.

Resources mentioned in our episode: 

• PILMMA Super Summit 2022
• FCC tells Google and Apple to remove TikTok

Send us your questions at ask@incamerapodcast.com

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

In this week’s podcast, Grace and Liel discuss the power that team building and retreats can have in elevating your law firm’s team performance at all levels and boosting productivity and profitability.

The conversation based on Grace and Liel’s recent experience creating team-building events for their teams covers how to set up a date to what to include on the agenda and when it is best just to leave the business agenda at the law firm to focus on nurturing relationships.

Resources mentioned in our episode:

• Connect around the watercooler, anywhere!
• Fireproof's Masterclass

Send us your questions at ask@incamerapodcast.com

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Reza is the author of two books, and one of the primary topics in his most recent book, The Lawyer as CEO, is company culture. We talk about what was the moment he understood that despite his belief that he was running a successful firm, he was slowing it down and even alienating its most important asset: his team.

Learn how putting culture at the forefront of his business empowered TorkLaw to grow exponentially, stay ahead of the curve even for unforeseeable events, and lead the path in which modern law firms do business and network in tomorrow's world.

Resources mentioned in our episode:

• Order now The Lawyer as CEO
• Learn more about TorkLaw
• Invest in your growth and join LawWorks

Send us your questions at ask@incamerapodcast.com

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Join our conversation as we discover what could potentially stick and change how we use Google Ads as we know it, just like other announcements in Google Marketing Live from previous years have completely transformed the platform.

Resources mentioned in our episode:

• Google Marketing Live 2022: The Top 10 Updates You Need to Know

Send us your questions at ask@incamerapodcast.com

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From enhancements to performance max to a whole new range of features that will power your law firm's first-party data and put it to work for your marketing.

Resources mentioned in our episode:

• Recap of product announcements from Google Marketing Live 2022
• 16 Announcements From Google Marketing Live 2022

Send us your questions at ask@incamerapodcast.com

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You've undoubtedly heard about the severe baby formula shortage across the country if you haven't been entirely off the grid for a month. The news has attracted worldwide attention as people try to figure out how the world's richest country could mishandle things so badly. In this episode, we explore why your law firm should be the one to answer this question for your community.

In this podcast, we go through how the closure of one plant in Michigan has destabilized the baby formula supply chain throughout the country, why it happened, and what could have been done better to prevent it. We also discuss how product liability law firms are the greatest carriers of this message and where they should be joining the conversation.

Resources mentioned in our episode:

• Abbott tax practices after contamination shut down baby formula plant
• Abbott Labs Lawsuit Explained by New York’s Best Attorney
• Abbott CEO apologizes for the formula shortage

Send us your questions at ask@incamerapodcast.com

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Grace and Liel explore how My Ad Center will let users decide which topics, categories, and brands they are interested in. But, most importantly, it will allow users to opt-out of certain types of advertising and even provide live feedback on the ads they are being served, even on the search network.

The conversation then jumps to analyze the results from a recent PPC survey on adopting Google Ads recommended automation. The results are not surprising to us, but they could be to you if you are not involved in the managing of your Google Ads account.

Target Cost per Acquisition sounds wonderful as a strategy - you set the price, and Google gets you the conversion. What's not to love about it? Well, to start with, a conversion is not a case. Unless you train Google very well, and we mean it V E R Y well, your campaign may still not get you new cases. That is why we shift our focus in our conversation to VBB, also known as Value-Based Bidding.

Tune in now and get the latest on Google Ads search for law firms.

Resources mentioned in this episode:

• About Google My Ad Center
• 2022 PPC Survey 
• What’s A Good Cost Per Acquisition

Send us your questions at ask@incamerapodcast.com

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Grace and Liel initiate their conversation regarding Google My Business's new redressal complaint form that gives users the ability to report a business as non-existent. A reminder of why firms shouldn’t forget that there is way more to Google My Business than just reviews. It is expected to be a clear and accurate registry of everything related to your business.

TikTok has only continued to grow and earn more popularity since the beginning of the year. Their marketing platform is keeping up with the platform growth and the success of its creators, more recently announcing the launch of Pulse: a new placement opportunity that could have your sponsored videos showing in between the 4% top-performing videos on the platform. Can you afford not to try getting on board?

Liel explains why the latest and soon to become only search ad format in Google Ads is a positive move and fantastic use of AI to increase the click-through rate of your search campaigns, as long as you follow the steps mentioned in our conversation.

Resources mentioned in our episode: 

1. Google My Business Business Redressal Complaint Form
2. TikTok Pulse Annoucment
3. Responsive Search Ads the new ad format you have to know

Send us your questions at ask@incamerapodcast.com

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This week's episode features Grace and Liel discussing the recently published Online Customer Reviews: A Guide for Platforms, by the Federal Trade Commission. The message is clear: "do not review gate".

The conversation explores best practices to keep your law firm out of trouble, how to handle incentives, and a final answer to whether is acceptable to have friends, family, or even staff write reviews about your law firm.

So tune in, keep calm and continue generating reviews.

Resources mentioned in our episode:

• Federal Trade Commission - Online Customer Reviews Guide
• Analysis from Mike Blumenthal on FTC’s new guidelines
• How to request form Google a review removal
• In Camera Podcast Complete Guide on Review Generation

Send us your questions at ask@incamerapodcast.com

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Dean Melchionni, who was recently appointed Director of Single Event Operations at The Lake Law Firm, joins Grace and Liel to discuss what it takes to build trust and earn the attention of other lawyers, doctors, and other key players in the growth of your law firm.

In this episode, Dean explains the fundamentals for targeting highly educated people and how to deal with situations where you don't have all of the answers, among other things.

Whether you're a lawyer networking with other lawyers or a marketer who works with lawyers daily, this discussion may help you fine-tune your strategy and increase the quality of your relationships.

Resources mentioned in our episode:

• Connect with Dean Melchionni

Send us your questions at ask@incamerapodcast.com

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This week's podcast features Grace giving us a rundown of all the major updates and insights that were shared at this Spring Session of MTMP. From the expansion of CPAP to the segmentation of baby formula cases to the new qualifiers for Zantac. Furthermore, Liel looks at historical marketing data for each of these torts to assist you in making judgments about your mass torts portfolio based on current costs per acquisition.

Resources mentioned in our episode:

• Buy leads from experienced vendors
• Consider co-counseling with some of the best
• Stay informed by being amongst the first to know

Send us your questions at ask@incamerapodcast.com

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Attorney Michael Blom from the Lake Law Firm joins Grace and Liel to recap his experience at Mass Torts Made Perfect Spring Session 2022. He shares an overview of the presentation he gave covering co-counseling and an often overlooked program that grants up to $25,000 per employee to businesses impacted by the pandemic.

For Michael, the most valuable moments at the conference occurred outside the conference rooms. Still, they were more frequent during one-on-one conversations with acquaintances, prospect-partners, and even as a special guest on Power of Attorney: Atty Don Wroleys TV Show.

That’s right, Atty Don Worley has his own TV Show.

Whether you were there in person or couldn't make it this time, the conversation will provide you with a new perspective on how it was experienced by a panelist, an attorney, and a vendor all at once.

Resources mentioned in our episode: 

• About the Lake Law Firm
• Don’t miss out MTMP Fall 2022!
• Power of Attorney: Don Worley

Send us your questions at ask@incamerapodcast.com

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In his latest book Non-obvious megatrends, Rohit lists dozens of trends that people should be aware of to stay ahead of the curve. Some of these trends include the increasing popularity of experiential travel, the rise of artificial intelligence, and the growing importance of personal branding.

In this week's episode Grace and Liel discuss 9 of the trends Rohit lists in his book, but most importantly, analyze how these trends influence the consumer-focused legal industry and how your law firms can stay ahead of the curve.

Resources mentioned in our episode:

• About Rohit Bhargava
• Non-Obvious Megatrends - The Book 

Send us your questions at ask@incamerapodcast.com

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Grace and Liel discuss how last year’s voluntary recall of some aerosol personal care products deserves the attention of law firms searching for new mass tort opportunities. A Health Hazard Evaluation report said that Johnson & Johnson’s tests detected levels of benzene 5 to 12 times above recommended limits set by two independent organizations. Consequently, the company issued a recall, and other companies then followed suit.

This conversation explores how to start marketing for mass torts that have not yet shown their full potential or even got recognized as mass torts; being the first carries a lot of value, and that is an inexpensive risk worth taking.

Resources mentioned in our episode:

• Brut and Sure voluntarily recall
• CDER Health Hazard Report 
• Recommended Sunscreens

Send us your questions at ask@incamerapodcast.com

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The conversation begins with Liel speaking on the first day of SXSW 2022 in Austin, Texas. Grace and Liel discuss the significance and worth of going to conferences outside of those targeted towards the legal industry.

Liel shares some takeaways from sessions he attended earlier in the day by Jonathan Brill on how to future proof your business growth strategy and what it means to “see the future”. He also covers the latest in predictions for business, tech, retail, and more by NYU’s professor Scott Galloway, who has a logical but unconventional opinion of what the metaverse will look like.

Prepare yourself for a whole new see, talk, explore marketing and apply it to legal marketing.

Resources mentioned in our episode:

• Scott Galloway Newsletter
• SXSW 2002 Schedule 
• The work of Jonathan Brill

Send us your questions at ask@incamerapodcast.com

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The conversation looks at the recent search query volumes published by Google and what law firms should take away from these new consumer behavior trends. Hint: You need to be available when your future clients need you; office hours are a pre-pandemic thing.

Grace and Liel also go over some creative and not-so-creative metaverse expansion strategies for some of the brands already leveraging this promising platform.

Resources mentioned in our episode:

• Google’s February 2022 Search Terms
• Metaverse Marketing Examples

Send us your questions at ask@incamerapodcast.com

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This week's episode features Atty Michael Blom from The Lake Law Firm, who joins us to discuss his experience at the SMB in-person event in mid-February and what he learned from the conference.

The talk discusses the need for excellent disposition and mentality for bringing about the desired change in your legal practice, from there to why SEO continues to be a successful approach for law firms even though there appear to be new and unique local techniques.

Resources mentioned in our episode:

• SMB Team
• MTMP April 2022 Agenda
• PILMMA Super Summit 2022

Send us your questions at ask@incamerapodcast.com

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The convention took place in warm and sunny Palm Springs, which was the perfect setting for a convention that looked at providing as much outdoor recreation space as possible to balance the intense schedule of talks and presentations. This resulted in the exhibitor hall being forgotten in some dead-end ballroom where instead of hearing conversations between vendors and lawyers, the only sound was the background music at a relatively low volume. Still, despite all this, supporting AAJ felt great.

Join the conversation to learn updates on Elmiron, Zantac, CPAP, and the recently announced deal for a potential settlement from Boy Scouts.

Resources mentioned in our episode:

• Boy Scouts clear way for $2.7B settlement
• Top 10 Mass Tort Campaigns Running Now

Send us your questions at ask@incamerapodcast.com

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As Apple, Facebook, and Google revealed their fourth-quarter results, it became apparent who won the advertising race. While Facebook's stock fell due to poor ad revenue, Google announced new records for 2021.

What is Google doing to keep advertisers and users on its platform? From more stringent advertiser verifications steps to new updates to their ad products to make your legal firm's advertisements perform better, as long as you know what you're doing.

Now is the time to get involved in the conversation and discover how to make the most of Google Ads to help your law firm continue growing.

Resources mentioned in our episode:

• New bulleted lists in search ads
• 2021 Big Tech 4th quarter earnings

Send us your questions at ask@incamerapodcast.com

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In this week's podcast, Grace and Liel discuss their winners and losers of the 2022 National Trial Lawyers Summit, which took place for the first time at the Fontainebleau Hotel in Miami Beach. From the new venue to the program and social gatherings, this conversation gives you a look into how two non-lawyer marketers experienced the event as exhibitors and attendees.

From the Golden Gavel Awards to the business of law sessions, all the way to this year's celebrity guests, this conversation will give you more than just a glimpse of what were the highlights and lowlights of one of the year's most anticipated legal conferences.

Resources mentioned in our episode:

• National Trial Lawyers Summit 2022 Agenda
• Golden Gavel Awards Wiiners

Send us your questions at ask@incamerapodcast.com

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In this week’s conversation Grace and Liel talk about Google’s strategy to keep users longer on the platform finding new queries, served to them courtesy of Google, and how this impacts your law firm’s website’s traffic but most importantly, how to use this to your advantage.

The conversation explores how Google will leverage its shift towards predictability for increasing its ad revenue through search pay per click and why it will impact the way your Google Ads campaign is running.

Resources mentioned on our episode:

• New on Google “People Search Next”
• How Smart Campaigns Work

Send us your questions at ask@incamerapodcast.com

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Another food-related class action lawsuit, this one affecting toddlers and children who consume purees, cereals, and other snacks from a variety of companies ranging from budget to high-end organic products. The conversation dives into why this mass tort is plausible despite no recall or other remediation being implemented by the FDA so far.

Finally, the episode looks at the fundamentals of running an effective mass tort campaign and why more is always better when it comes to implementing a mass tort strategy.

Resources mentioned in our episode:

• CPAP Mass Tort Guide
• Heavy Metals Found in Baby Food

Send us your questions at ask@incamerapodcast.com

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This week, Grace and Liel talk about virtual real estate in the metaverse, from where it is accessible to who is purchasing it and what can be done once you are the owner to how it may be utilized for your legal practice.

The conversation explores what is stopping the metaverse from becoming more appealing to a larger demographic and what might be the tipping point that will convert wary naysayers into enthusiastic adopters.

Resources mentioned in our episode: 

• Investors are paying millions for virtual land in the metaverse
• Metaverse Property
• The Metaverse Land Rush Is an Illusion

Send us your questions at ask@incamerapodcast.com

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We examine why desktop traffic is becoming increasingly more important and how DuckDuckGo's upcoming release of a desktop browser might affect your legal practice's traffic.

Spoiler alert! Not much.

Yet. Still, this is something you should look out for.

Meta (aka Facebook) is starting the year with more regulations to their targeting options. Another reason why you can't only rely on third-party data and make an extra effort to get to know the users who already like and trust your law firm and use your data to find more like them.

Lots of lawyers brush off display advertising as ineffective. Still, to first test the effectiveness of display advertising, you need to make sure you start by having a well-composed display creative. In this episode, we explore how to create an effective static banner.

Welcome to the new year and our fourth season of private legal marketing conversations!

Resources mentioned in our episode:

• DuckDuckGo Browser
• New Facebook Targeting Updates for January 2022
• Creating an effective display banner

Send us your questions at ask@incamerapodcast.com

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Grace and Liel explore how in a data-less world, influencer marketing matters and how you can continue to produce leads online for your legal practice in such a scenario. All of this, and more, is at the heart of the trends and predictions we look forward to seeing.

Join us as we wave goodbye to 2021 and welcome 2022 with our attention split between the metaverse and the real world.

Send us your questions at ask@incamerapodcast.com

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Ali Awad first started exploring this topic back in 2011 when he realized that his personality type was not well suited for being a good lawyer. He says that from there on out, something just clicked as he became an entrepreneur with a mission of teaching lawyers how they can run their businesses better. In doing so, The CEO Lawyer emerged as Ali has built his brand around the idea of helping lawyers become entrepreneurs and leaders rather than people who simply practice law.

The CEO Lawyer Summit is a fairly new summit with a fresh take on legal conferencing. It was created by Ali Awad, aka The CEO Lawyer. It covers a wide range of topics, from building your case from a medical standpoint to running a law firm virtually to the recipe for creating your content machine.

If you attended the summit, then this is a good recap of what went on, but if you missed it this year, this is an excellent opportunity to learn about a new way to look at the business of law.

Resources mentioned in our episode:

• The CEO Lawyer Summit
• ALi Awad Law

Send us your questions at ask@incamerapodcast.com

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This week we are also attending the CEO Lawyer Summit, one of the newest legal conferences to become popular that promises to provide a fresh perspective on law conference topics and content, where entrepreneurship and innovation are at the center of the agenda.

So tune in for a conversation that merges business growth with Google My Business, and offers basic but essential pointers to help you get your legal practice ready for the new year.

Resources mentioned in our episode:

• Google rolling out new map and local interface in search
• Goodbye Google My Business, Hello Google Business Profile
• CEO Lawyer Summit

Send us your questions at ask@incamerapodcast.com

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One of them is infant formula, with the potential to have affected tens of thousands of infants all across the country. Some call it the "next big one," but there are several questions yet to be answered and a strategy requiring advanced segmentation to avoid interfering with birth injury cases.

On the other hand, there are lead poisoning cases in Jackson, MS. While the qualifiers and target area are more straightforward, the complexity of torts involving municipalities, governments, and other organizations may add extra levels of complexity that make it impossible to predict where these will end.

Join our conversation to hear what we know and don't know about two of the most recent mass torts out there.

Resources mentioned in our episode: 

• NEC Baby Formula Lawsuits
• Lawsuits filed against City of Jackson over drinking water

Send us your questions at ask@incamerapodcast.com

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This week's conversation looks at what "the great resignation" represents for law firms needing to fill positions and what proactive steps you can take to keep your employment package relevant to your team members and attract new talent when you need it. No, this has nothing to do with higher wages, healthcare, or 401k.

Hello, Google Ad Performance Max campaigns! That's a new and improved form of Local Ads campaign that isn't to be confused with Local Service Ads, which could be the next best opportunity for your law firm to take advantage of. We know this is confusing stuff, so let's get started right away by listening up and getting all of the information you need to start making decisions and establishing priorities for 2022.

Resources mentioned in our episode:

• Everything We Know About Google’s Performance Max Campaigns
• 2021 Cyber Monday Software Deals

Send us your questions at ask@incamerapodcast.com

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Dr. Ron begins by explaining to Liel and Grace how having a why is the critical element of speaking to the emotional part of the brain of your law firm's potential clients, which will automatically get them interested in what you have on offer for them. He then explains that telling stories can be very effective through his research with neuro-marketing and all kinds of branding campaigns he has been involved in over his career.

The conversation looks at why working with pros who can help you get right things you don't know how to do yourself while also making it more efficient and less wasteful when time is your most valuable asset (which we totally agree upon!)

Resources mentioned in our episode:

•  Dr. Ron Eccles email: drroneccles@gmail.com
• Start with Why: How Great Leaders Inspire Everyone to Take Action
• Neuromarketing: What You Need to Know

Send us your questions at ask@incamerapodcast.com

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In today's episode, Elise Holtzman, a former practicing attorney and executive coach who founded The Lawyer's Edge, discussed how attorneys may increase their visibility in the legal and business communities, so they are not relegated to being a "best-kept secret."

Elise explains what "raising your profile" entails and how it differs from merely engaging in marketing and promotion activities. She also discusses how lawyers may establish themselves as authorities without coming across as bragging or waiting years to gain expertise.

Whether you are already engaging in activities that are helping to raise your profile as a lawyer, or are just getting started, this episode has all the answers to set you up for success or take your strategy to the next level.

Resources mentioned in our episode:

• The Lawyer Edge
• The Lawyers Edge Podcast

Send us your questions at ask@incamerapodcast.com

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In this week’s conversation, Grace and Liel share their experiences attending two different legal conferences that took place at the same time, one in Las Vegas and one in Arlington, VA. From what they expected to what surprised them and everything in between.

The conversation ends with a preview of the next big and much-anticipated conference Criss Game Changers Summit 3.

Whether you attended any of these conferences, or are curious to know what went on at these events, this conversation is for you.

Resources mentioned in our episode:

• Great Legal Marketing Heros and Icons 2022
• Trial Lawyers University
• Crisp Game Changers Summit 2022

Send us your questions at ask@incamerapodcast.com

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But will users be willing to let go of search ads in favor of more privacy? How about paying $5 a month not having to see an ad in their search engine ever again? Companies like Neeva see a future in this trend, and while the company has a long way to go before they can make a complete case on why their platform can provide a better experience than Google, we already have a glimpse of how that looks.

Grace and Liel, explore the pros and cons of Neeva’s new FastTap Search feature on their mobile app, what lawyers should know about it, and do a quarterly review of cybersecurity updates.

Resources mentioned in our episode:

• What is Neeva's FastTap Search feature
• Neeva Ad-Free Search

Send us your questions at ask@incamerapodcast.com

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In this week’s conversation, Grace and Liel explore how Google’s recently announced Continuous Scroll for mobile search in the US, could reshape how users make decisions about law firms when searching online from their mobile devices and why lawyers need to reconsider their search network impression diversity.

Continuous scroll can be the most consequential update for law firms this year, and many law firms will win new clients because of it; tune in to find out how you can be one of them.

Resources mentioned in our episode: 

• What does Google’s infinite scroll on mobile mean for advertisers
• Google Rolling Out Continuous Scroll On Mobile Search Results
• Continuous scrolling comes to Search on mobile

Send us your questions at ask@incamerapodcast.com

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Grace and Liel review two back-to-back conferences with one thinking in common: Mass Torts. Grace shares her experience attending for the first time Women in Mass, an event held in Aspen, Colorado, gathering women from all backgrounds and roles that share their involvement in Mass Torts in some way or another.

Another event at the center of this episode was the much-awaited return of Mass Torts Made Perfect, an in-person event at Las Vegas, held last week after a two-year break due to, well, you know what. We discuss what is in and out in the Mass Torts world, among other things.

Resources mentioned in our episode:

• Leaders in Mass Torts
• Persist Commmunications
• Mass Torts A to Z by Edward Lake Esq. 

Send us your questions at ask@incamerapodcast.com

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John Corcoran joins Liel for a conversation on using podcasts as a tool to expand and strengthen your network as a way of improving the quality of the leads you are generating, increase brand awareness, and position yourself as a thought leader.

John explains why starting a podcast should not be an overwhelming process and how you should set priorities about allocating time and resources for this project. Furthermore, he explains the five different types of content you should be publishing in your podcast.

So if you ever wondered what it would take to start your podcast and generate content in a completely different way than the rest of your competitors are doing, this episode is for you.

It's time you raise your law firm's antenna!

Resources mentioned in our episode:

• Rise25 - Your key to starting your podcast
• Smart Business Revolution Podcast
• Audio-Technica AT2005USB Cardioid Dynamic USB/XLR Microphone

Send us your questions at ask@incamerapodcast.com

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From the talks and presentations that made the most impact on them to the ones they gave themselves and what happened inside the exhibitor hall.

So whether you were live streaming, or missed the event, this episode will get you almost up to date on what went on last week at one of the year’s most awaited legal conferences.

Resources mentioned in our episode:

• PILMMA

Send us your questions at ask@incamerapodcast.com

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Grace shares everything with us, from the conference experience, set-up, and exhibitor hall organization to the trending topics at the conference and what recommendations you should consider implementing for your law firm’s communications.

And, if you ever answered a phone call from a local number only to realize the call was coming from a call center outside of your state and wonder why it is showing up as a local call, that is the result of a local presence configuration on their telephone system. While it may seem clever, our conversations explore why it is not a good practice for law firms and what you should consider doing instead to increase your answer rate or, even better, getting the leads to call you back.

Resources mentioned in our episode:

• Contact IO
• Persist Communications

Send us your questions at ask@incamerapodcast.com

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Nick Werker from Answering Legal joins us for a conversation that explores the difference between having a sound telephone system against a bulletproof intake process that keeps your quality prospects transitioning into clients, your team productive, and your law firm growing.

Nick revisits the importance of rapport and mirroring the caller's tone. As expected, we discuss the importance of empathy, but most importantly, how to deliver empathy naturally and engagingly instead of a scripted empathy that does nothing to create trust.

If you want to learn more about how you can retain your best telephone agents, effectively qualify your callers, and stop missing out on potential clients, hit play now but first, be sure that someone is monitoring your law firm's telephone line.

Resources mentioned in our episode:

• Answering Legal
• Everything Except The Law Podcast

Send us your questions at ask@incamerapodcast.com

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This week Alay Yajnik from Law Firm Success Group joins us for a conversation that explores why law firms struggle to hire and, most notably, what they can do about it, even when competing against large organizations. We discuss when is the best time to hire and where you should be searching for talent.

Finally, Alay shares three steps you can take to create a recruitment plan that can land you your "dream team."

Resources mentioned in our episode:

• Law Firm Success Group
• Lawyer Business Advantage podcast
• Staffing Up: The Attorney's Guide to Hiring Top Talen

Send us your questions at ask@incamerapodcast.com

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In this week's conversation, we explore how TikTok can be equally successful for law firms wanting to join the latest pop culture trending conversation or educate their audience about the work they do in an entertaining way. You can do simple videos or use the platform's video editing options.

From the lawyers with five million followers to a lawyer giving his take on Meghan and Harry's interview with Oprah, our conversation will help you figure out how to get started with your TikTok strategy, or well in the worst-case scenario just entertain you. 

Resources mentioned in our episode:

• How to Use TikTok for B2B Marketing & Who’s Doing It Right
• John in 60 by Morgan & Morgan
• Lawyer Mike Mandell TikTok

Send us your questions at ask@incamerapodcast.com

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Whether you are receiving calls from people saying that they have received a call from your law firm when in reality no one has ever reached out to them or you are getting are missing calls from leads trying to reach out to you, this is an issue that the FCC looks to solve with the STIR/SHAKEN initiative which requires all phone numbers associated with an IP address to be verified so that carriers allow these calls reach users in their networks.

If you, like many of us, are trying to trust your caller ID again and get your clients to answer your calls to them with more confidence, then this episode is for you.

Resources mentioned in our episode:

• Federal Communications Commission

Send us your questions at ask@incamerapodcast.com

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An article recently published in Seach Engine Journal and written by Julia McCoy shares fifteen tips for better copywriting on your blog. In this episode, we took it upon ourselves to explore how to implement these tips on your law firm’s website.

Whether you are writing the content of your own site or your own blog or assessing the work your agency or team is putting together, in this episode, you will hear about what makes your content stand out but, most importantly, keep your audience engaged until they become clients.

Resources mentioned in our episode:

• 15 Conversion Copy Tips Every SEO Writer Needs to Know

Send us your questions at ask@incamerapodcast.com

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In other news, Instagram introduces Limits. We discuss why it can bring balance to a platform that has alienated law firms and their communities due to its uncontrolled hostile activity. Is Limits something you should activate on your account, and what to expect for it to do?

And moving away from social media, we discuss Amazon’s new update to their A to Z guarantee and why the retail seller giant is taking a “proactive” approach towards solving personal injury claims from products bought on their platforms.

Resources mentioned in our episode:

• Instagram Introduces Limit
• Amazon A to Z Guarantee to Cover Personal Injury Claims
• Users Reviews on LinkedIn

Send us your questions at ask@incamerapodcast.com

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Common wisdom says that Social Media does not influence SEO rankings. However, that is when it looked from a strict ranking factor standpoint, and even then, it's a gray area. But what we do know is that Social Media can be a terrific platform to reinforce your authority, build partnerships, showcase your content and potentially get links back to your website, all of which are, without a doubt, Google ranking factors.

Join us for a conversation as we explore five social media strategies that will help your law firm improve its organic rankings and generate more impressions on Google's SERPs. All while elevating the quality and purpose of your social media presence.

Resources mentioned in our episode:

• Social Media Strategies to Boost Your SEO

Send us your questions at ask@incamerapodcast.com

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We all knew of the much-anticipated page user experience update. Still, we take a moment to review the two code updates that sandwiched it along with a two-stage spam update that also generated some positive impact on the SERPs. Who saw the most disruption, and how it affected the legal industry.

Since we are already on the topic and will also kick in this summer, starting September, we discuss Google's new three-strike Google Ads policy that can take get your PPC strategy shot down in less than 90 days and how to avoid that from happening to you.

Resources mentioned in our episode:

• July Google’s algorithm update recap
• June’s Spam update, what do you need to know about it
• Google Ads new three-strike policy roll-out  

Send us your questions at ask@incamerapodcast.com

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In this week’s conversation, we discuss how hosting your own podcast could be the one strategy that can help you bust your entire digital strategy while actively helping you to build more authority, expand your networks and generate new clients along the way.

There are multiple ways you can leverage the power of podcasts to grow your law firm; whether you want to host your own show or be a guest at some of the podcasts you listen to (wink wink), this episode will hand you in 30 minutes everything you need to know to launch your podcast strategy.

Resources mentioned in our episode:

• SquadCast (affiliate link) - a powerful platform to easily record great audio and video quality for your podcasts.
• Platforms to host your podcast
• Why Your Law Firm Needs a Podcast

Send us your questions at ask@incamerapodcast.com

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Grace explains how her firm stays up to date about potential new torts and how early they initiate the process of generating awareness to get a sense of the impact and potential a mass tort has.

From how to navigate through the early stages of a potential tort to keeping track of the new developments and considerations that will determine the effectiveness of a marketing strategy, this conversation about two up-and-coming torts shares it all.

Resources mentioned in our episode:

• Recalls, Market Withdrawals, & Safety Alerts
• What is a Mass Tort Lawsuit?
• Mass Torts Made Perfect
• Philips was sued by consumers
• CoolSculpting Weight Loss Procedure Customers File Class Action Lawsuit

Send us your questions at ask@incamerapodcast.com

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Natalie Fragkouli, the mastermind behind the most successful digital legal marketing strategies in Spanish in the U.S., joins us for a conversation on her new book Beyond Se Habla Español: How Lawyers Win the Hispanic Market. She co-authored the book with Liel to address why lawyers can no longer afford to ignore this booming market.

At a growing rate of 1.5 million per year and projected to account for 80% of the total U.S. total population growth by 2040, Hispanics are a necessary market for your law firm to thrive now and in the future. And in this episode, we explore the simple steps you need to become relevant to this vibrant Latinx market.

Resources mentioned in our episode:

• BUY NOW - Beyond Se Habla Español for $0.99 for a limited time
• Hispanic Legal Marketing by Nanato Media

Send us your questions at ask@incamerapodcast.com

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Despite being banned in over thirty countries globally, Paraquat has not been banned yet in the United States. The use of Paraquat in the U.S. has only continued to grow in recent years.

Because Paraquat is only allowed to be used by licensed professionals, there is a path to tracing where this harmful pesticide is being used. In our conversation, we discuss how to use digital platforms to discover the potential heat zones of Paraquat cases and how to target them.

Resources mentioned in our episode:

• Help protect people from Paraquat
• Under the Radar – 2021 Q1 Mass Torts
• Leaders of Mass Torts
• Paraquat: New Mass Tort Opportunity for Law Firms
• Estimated Agricultural Use for Paraquat, 2017

Send us your questions at ask@incamerapodcast.com

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Atty David Meyer, the managing principal at Meyer Wilson, one of the nations leading firms representing investment fraud victims, joins us for a conversation on how one conversation at the copier machine over 20 years ago led him to win a record-breaking jury verdict protecting 150 investment fraud victims. 

Since then, David has been battling fraudulent financial advisors for more than two decades, and in this conversation, he shares some of the best advice he has for other lawyers who want to protect themselves and their clients. 

Whether you are a lawyer looking for a renowned lawyer to help your clients with a potential financial fraud event to your client or you were too tempted to join Robinhood during the pandemic and invest all of your life savings in GameStop stock, this conversation is for you.

Resources mentioned in our episode:

• Meyer Wilson
• BUY NOW - The Investor Protector

Send us your questions at ask@incamerapodcast.com

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Atty Galen M. Hair, from Insurance Claim HQ, joins for a conversation about empathy, following your instincts, and using that to advance your career and grow your law firm. Furthermore, we discuss how he went from being reluctant about writing a book to publish one that has become his best marketing asset.

Insurance companies have one the publicity game, but that has not stopped Galen and his team from bringing justice to their clients and exponentially grow their law firm.

Resources mentioned in our episode:

• Insurance Claim HQ
• Picking Up the Pieces: Surviving Your Property Insurance Claim

Send us your questions at ask@incamerapodcast.com

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On May 27th, Google hosted Google Marketing LiveStream, an event dedicated to share and promote Google Ads latest development and changes. Some of them are coming into effect immediately, and some others just high-level concepts that will not go into effect soon, but essential to keep in mind as it is where Google Ads is heading. The faster your law firm gets on board with the new stuff, the more likely you will beat your competitors. In this week's conversation, we review everything your law firm can leverage and should keep an eye on after this year's event.

Google Marketing LiveStream is not the only recent event that has impacted your law firm's digital marketing strategy. Earlier this month, Google went through a core update which is the first out of two expected in the next two months, so tune in to hear more about it.

Resources mentioned in our episode:

• Google Marketing LiveStream 2021: Takeaways for Law Firms
• 14 Major Takeaways from Google Marketing Live 2021 For Brands and Advertisers
• Google advice on improving your site’s ranking for future core ranking update

Send us your questions at ask@incamerapodcast.com

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Atty Allison Williams, the founder of Law Firm Mentor, joins us for a conversation to talk about the journey that took her from a start-up law firm to a multimillion business in under four years. And shares with us the secrets to growing her law firm exponentially and how she now helps other attorneys through coaching and mentoring achieve their full potential.

From the things Allison wished she would have known when she started her law firm to ways to reduce the complex process of building a marketing plan to a basic scientific method, this conversation will give you a fresh perspective on the role of a good mentor. 

Resources mentioned in our episode:

• Law Firm Mentor
• Law Firm Mentor YouTube Channel 

Send us your questions at ask@incamerapodcast.com

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In his latest book, Not a Good Neighbor, Biran, gives out all of his insights and knowledge on handling accident insurance claims so that people, as in normal people without a law degree, can take control over their own claims without having to hire him or any other attorney. And why is he doing that? Because he sees the bigger picture, he knows that the more help he gives out to his community and even to his competitors, the bigger and stronger his law firm will become. 

Our conversation explores everything in between following your call to what mastermind is the right one for you. So click play and relax and focus on the blue blue ocean that is in front of you.

Resources mentioned in our episode:

• Not a Good Neighbor: A Lawyer’s Guide to Beating Big Insurance by Settling Your Own Auto Accident Case
• LaBovick Law Group

Send us your questions at ask@incamerapodcast.com

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Our conversation explores why investing in your team is the one investment that will yield the highest ROI for your law firm, and explains why you should start paying more attention not only to whom you are hiring but whom is hiring them and what legacy you are building; Are you working your way out of a job?

In a world where we are all fighting the war on talent every day, it should come as no surprise that those who understand its art are winning.

Resources mentioned in our episode:

• The Talent War: How Special Operations and Great Organizations Win on Talent
• Talent War Group

Send us your questions at ask@incamerapodcast.com

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With the arrival of iOS 14.5, Apple is handing back users control over their privacy, up to a certain extent. Users get to decide if they want Facebook to track them outside of their platform in other apps, and if you want to find out what the opt-in rates have been amongst iPhone users since tune in, you probably won't be surprised.

While the impact of iOS 14.5 is limited to Apple users, its rollout is initiating an era that users are speaking out and putting privacy ahead of convenience. However, the question that is yet to be answered for how long will it last? Join our conversation as we explore how to navigate law firms' Facebook advertising under the new fourteen-point five-era.

Resources mentioned in our episode:

• Facebook Opt-In Rates 
• How Apple 14.5 Release Might Affect Your Law Firm's Facebook Ads 

Send us your questions at ask@incamerapodcast.com

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After 14 long months since we last covered a live legal conference, we got our masks, our branded swag, and what is left of our in-person skills and ventured to Miami Beach to spend a week in the company of other lawyers and legal professionals to get caught up in how our world has changed since we all last met.

From the newcomers to the oldtimers, the unexpected to the surprising,  this conversation looks at the things that stood out but most importantly about how it felt to be back to somewhere that feels more familiar than the pandemic lives we have been living this past 14 months.

Send us your questions at ask@incamerapodcast.com

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In this week's conversation, we discuss when and why you should consider updating your logo or even rebranding your entire law firm. From the process that leads you to identify a rebranding need, to the actual rollout of the new creative work and promotional materials; we cover it all.

If your logo or something about your brand image no longer inspires you the way it used to, this episode is for you!

Send us your questions at ask@incamerapodcast.com

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Like in most social networks, in LinkedIn, video content outperforms any other type of post. And the best news is that you don't need to go out of your way to create good and converting content that can help you expand your network, get more visibility and maybe even land new cases.

In this week's conversation, we discuss the critical elements to a successful LinkedIn video strategy for your law firm and how to execute it as an organic or paid strategy. From the checklist you need to review before you hit record, to the considerations you need to have once your post has gone live or even viral.

Resources mentioned in this episode:

• Your Law Firm's Guide To LinkedIn Video Strategies

Send us your questions at ask@incamerapodcast.com

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In this week's conversation, we explore some of the least known software solutions that law firms could leverage to increase their team's productivity and save money along the way. 

We talk about auto dialers, voicemail drops, affiliate marketing solutions, and email processors. Plus, we discuss the recent ruling of Michigan's court on a law firm's fake Google review allegation and what you can do not to have to worry about this kind of situation.

Warning: By the end of this episode, you may want to automate everything in your operations, even the things that should be handled in a more traditional way. Could you say we didn't warn you?

Resources mentioned in this episode:

• One-star ratings on Google are deemed not defamatory 
• Top 25 Tech Stack for Law Firms

Send us your questions at ask@incamerapodcast.com

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While RoundUp, Talcum Poder, and Hernia Mesh are not showing any signs of going away anytime soon, other mass torts have come and gone without having made much of an impact, and in our conversation, we review which ones are those.

Our conversation explores which mass torts are likely to become the next big thing and are still at a very early stage. So if you have been waiting to be ahead of the curve in identifying mass tort opportunities before anyone else, join us!

Resources mentioned in this episode:

• Mass Tort Legal Marketing Trends for 2021
• MTMP Virtual Vegas
• Leaders in Mass Torts

Send us your questions at ask@incamerapodcast.com

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Stacey Brown Randall joins us for a conversation that demystifies the complexities behind referral generation and explains why referrals are earned and only available from certain sources. Instead of blaming yourself for not getting reviews from every client you represent, you should focus on those who are sending business your way.

If you value referrals and are looking at ways to improve your referral generation strategy and stop putting yourself in the uncomfortable position of asking for them, this conversation is for you.

Resources mentioned in this episode:

• Referral Ninja Quiz
• Generating Business Referrals Without Asking: A Simple Five Step Plan to a Referral Explosion
• Roadmap to Grow Your Business

Send us your questions at ask@incamerapodcast.com

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Our conversation explores the recent updates Google My Business has introduced in an attempt to improve and expedite the handling of fraudulent or inappropriate reviews registered in your Google My Business account. So whether it’s a disgruntled competitor trying to stain your reputation or an unreasonable client abusing your GMB profile, Google is now offering you a way out.

But when the one-star review is from a real customer, where did things fell through the cracks? We explore how dealing with negative reviews can give your law firm a platform to show prospective clients how you over-correct things in the unlikely event that an event doesn’t go as planned.

Resources mentioned in this episode:

How to Manage Your Law Firm's GMB Reviews

Send us your questions at ask@incamerapodcast.com

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Grace explains why creating a job description outlining the responsibilities and daily tasks are essential for creating a job listing and searching for candidates with the right skills and experience.

The conversation explores the value of personality assessments and how you could use online job sites to leverage these powerful tools and find the right candidate for your position and save lots of time along the way. Keeping things timely while having a clear and structured interview process will be fundamental to move candidates through the pipeline fast and while they are engaged and their interest levels are high. After all, you don’t want to be told that they found a job somewhere else.

Resources mentioned in this episode:

• About Marilyn vos Savant - Grace tip on speed reading
• ZipRecruiter
• Indeed
• LinkedIn Recruiter

Send us your questions at ask@incamerapodcast.com

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Joe Ruotolo joins this week's conversation on why bots designed and programmed for law firms can increase productivity, save costs, and, most importantly, get your potential clients on a path to conversion fast.

If you are frustrated with the limitations that live chat has and have been looking for an enhanced chat experience on your website, this conversation is for you.

Resources mentioned in this episode:

• Intaker

Send us your questions at ask@incamerapodcast.com

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What about Clubhouse? Have you heard about this even newer platform that turns one year this month and has already received a valuation of one billion dollars?

With so many new social media platforms and more features being added to the ones you already use, it’s hard to keep up with recent trends, particularly with opportunities your law firm should be exploring.

Join us for a conversation to find out if there is a message behind all noise.

Resources mentioned in this episode:

• What's An NFT?
• Clubhouse: The Trending Audio Social Media App
• To balance our conversation, here is an interesting take on why lawyers should not join Clubhouse

Send us your questions at ask@incamerapodcast.com

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Our conversation picked where we left last week, discussing the explosion in demand and interest resulting from the Texas power grid failure to Google's outage that thankfully left little repercussions. 

OK, so content is king, but you don't know where to get started. Grace shows us how to use free tools to find ideas and topics to write about, and Liel explains how you can join the conversation on trending topics to "steal" the attention and even use other parties' content ethically to capture new leads for your law firm.

Resources mentioned in this episode:

• Texas Blackout: The Next Big Class-Action Lawsuit
• Sniply: add a call to action to links you share
• Google Trends
• Google Alerts

Send us your questions at ask@incamerapodcast.com

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Liel explains what measures helped Nanato Media remain operational and swiftly make decisions regarding their clients' campaigns in light of the Texas winter storm events, from keeping the lights on, remote teams, and campaign strategy adjustments

As Texas is coming out of this darkness, the question of is this blackout will be the new BP oil spill? emerges.

Grace shares how Hilliard Martinez Gonzales LLP and Brent Coon & Associates, with the expertise of X-Social Media, are laying the ground for what could become the next big class action.

****HELP****

• Help Texans by Making a Donation Today
• Help People in Oklahoma and Louisiana

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Liel explains why the new Phrase Match type's arrival can improve your campaigns, providing that you have reliable data for your ad accounts and an impeccable campaign configuration.

From your negative keyword list to your campaign's quality score, this will all now be essential to beat your competition as Google Ads becomes more of an AI-driven platform. It is now more than ever critical for campaign managers to get their campaign optimizations right and start treating bids as the third and potentially least vital factor to determine a campaign's success.

Resources:

• Why your quality score matter for your law firm's Google Ads Campaign
• June Summit for law firms in June 2021
• Google Is Moving on From Broad Match Modifier

Send us your questions at ask@incamerapodcast.com

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Grace explains why some of the most efficient telephone systems are the ones that are already integrated into the solutions in platforms you are very likely already using and how to expand their capabilities and efficiency with some simple tweaks.

Now, suppose you are in the privileged position of receiving hundreds of calls a day from new and existing clients. In that case, you have to get super-smart in your call distribution so your team can stay focused on handling cases as opposed to untangling the spiderweb that your telephone has become. 

Resources:

How Persist saves a quarter-million-dollar a year to The Law Offices of Gacovino Lake

Send us your questions at ask@incamerapodcast.com

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It has been six months since LSA ads were widely made available to the legal industry nationwide. What has happened since their launch? Have they been as revolutionary as it was initially expected? We explore what we know so far.

You probably wish somedays that your law firm shouldn't have to rely on so many different Management-Software to operate. We explore the pros and cons of software consolidation.

Resources:

• Facebook testing brand safety topic exclusions for advertisers
• How are local service ads impacting Google Ads accounts?
• Are LSAs a Good Investment for Your Law Firm?

***For Arizona Lawyers***

Join Liel this Thursday, February 4th, at 1 pm MST for a Turbo Express Hispanic Marketing Webinar

Here's what you will learn in just 45 minutes:

• How Hispanics choose law firms.
• The demand for legal services by Hispanics in Arizona.
• English vs. Spanish; what is more cost-effective in Arizona?
• How to find the leads who want to hire your law firm now.
• What mistakes your actual competitors are making.
• How to measure the ROI of your strategy.

SAVE YOUR SPOT NOW

Send us your questions at ask@incamerapodcast.com

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This week, we welcome Ali Katz from the New Law Business Model to discuss why the new model is the way forward.

In our conversation, Ali shares her journey, graduating top of her class from Georgetown University Law Center. She quickly became disillusioned with the legal industry's status quo in the late 90s, and that drove her to, against all odds, reimagine the way law firms should be managed. Her model puts relationships before transactions, and no, Ali's legal services are not low bono; in fact, her firm under her new model was generating millions in just three years.

In her new book, The New Law Business Model, Ali shares the lessons she learned along her journey and how you can also break with the old ways and use your law degree for the good of families, small businesses, and most importantly, your well-being. Listen now to learn more!

Resources:

• The New Law Business Model - Book
• The New Law Business Model - Programs

Send us your questions at ask@incamerapodcast.com

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Last week Apple finally released its latest iOS update for iPhones, iOS 14. While you may not notice anything new on your device, Facebook has been panicking about Apple's latest update since it was first announced last year. Join our conversation to find out more.

Hear about the three mass torts that have been gaining momentum and attention since the beginning of the year. You'll be surprised to learn that not all of them are new ones.

More on Facebook's response to iOS 14

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Google ended 2020 by releasing another massive core update in the first half of December. Like it often happens during and after core updates, law firms can experience fluctuations in their website organic rankings. Our conversation covers what considerations you should have about what could have impacted your rankings and what you should do next.

But first, If you haven't yet made your Google My Business listing a central part of your law firm's marketing strategy, you are missing a world of opportunities that could potentially generate more results for your law firm than your website.

So don't let another day go by without leveraging the power of GMB and getting familiar with SMITH, Google's new algorithm. 

December 2020 Google Core Update and Its Impact on Attorney MarketingQuestions to consider if your site is hit by a core update 

Send us your questions at ask@incamerapodcast.com

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In this episode, we will review Google's marketing predictions for 2021 and why law firms should bet on a more inclusive, client-centered, and community-oriented strategy.

We discuss why the promises and statements we made in 2020 will continue to matter in 2021, what users want and expect from your digital presence, and take a moment to reflect on augmented reality and its likelihood to finally breakthrough as a technology used by the masses.

This episode's conversation is based on an article that was published by Think With Google.

9 predictions for marketing in 2021, from tomorrow’s industry leaders

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It's not a secret that some of the most significant changes, good changes that 2020 brought to law firms, are here to stay. From showing up to a hearing from home and meeting with clients from anywhere via video conference to ditching the morning commute, they are all in the mix.

But all of this power comes with great responsibility, and that is having the right cybersecurity in place. Or else you may end up being the one in need of legal representation.

Join us as we discuss what exciting and not-so-exciting news cybersecurity will bring in 2021 and what you could do to keep your law firm protected.

This episode conversation is based on an article that was published by StealthLabs.

Top 10 Cybersecurity Trends in 2021 and Beyond!

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This week we go over the 9 Legal Marketing Trends For Law Firms in 2021 according to Attorney At Law Magazine, who took it upon themselves to compile the ideas of attorneys and marketing professionals alike.

Spoiler alert, content makes more than one appearance in the list, but some other concepts such as low bono and PFP ( pay for performance) make a not-so-surprising appearance. Some of the trends discussed carry many potential and are worthy of consideration and implementation; others not so much.

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Suppose you are one of the law firms that fell in love with video conferencing and remote working. In that case, we have some excellent news for you. A big part of your clients also did and will want you to continue doing it even after everything goes back to normal, and you can sit in front of someone in an enclosed space at a normal distance without wearing masks.

Some argue that 2020 accelerated business and consumer behavior at a rate of 10 years in technological progress. And this has pushed law firms to reassess their entire client experience, team skills, organizational structure, and even considering creating whole new positions to adapt to a new type of business model that won’t be gone even after the NYE ball drops.

5 Trends That Will ShapeLegal Practices in 2021 by Sally Kane 

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In an attempt to post daily on social media, some law firms have taken upon themselves to post about any commemorative day such as National Chocolate Covered Cashews Day - April 21st in case you want to post next time). But what is the right balance between creating posts to acknowledge, celebrate, or recognize festive or commemorative days and when it's best to, well, sit it out?

The answer to post or not to post is simple, post! But how to do it following best practices and create content that is more likely to impact your audience is at the center of this week's conversation. 

Send us your questions at ask@incamerapodcast.com

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In this week’s conversation, we go over the 2021 legal marketing trends, according to Cardinal Digital Marketing, which covers everything from SEO, SEM, local search, and brand building.

And whether you agree or disagree with the “trends” of the list, one thing is a hundred percent accurate, and that is, if you are planning on making a big impact with your law firm’s digital marketing strategy next year, you should have already started working on you 2021 strategy months ago.

Send us your questions at ask@incamerapodcast.com

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Have you grown used to authorize or approve any official email you get from Google? If the answer is yes, then you could be losing ownership of your Google My Business any day now; tune in and learn how to prevent this from happening to you.

Website accessibility is no longer an "optional" or "kind" effort for law firms to make; small and medium-sized businesses are being sued for noncompliance with this law. But this doesn't have to be an intimidating project to take on; plugins like UserWay make it simple for your law firm's website to become accessibility compliant.

Send us your questions at ask@incamerapodcast.com

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Grace and Liel review Search Engine Journal list of SEO lessons for 2020 and apply them to the legal marketing context. From the value of featured snippets to robots writing your next practice area blog posts.

This none technical conversation about SEO will help you identify the elements that your law firm’s marketing team should be focusing on as you prepare for your end-of-the-year marketing plan review.

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A 100+ team law firm that loses all their data in a matter of hours? Yes, Nathan has come across this and has also solved the problem, and what his questions will make you wonder is whether your law firm is prepared for a potential attack.

Cloud vs. Local, which one is the safest? Mac vs. PC, which one is best for your business? Is antivirus still relevant? Answers to this and many more plus actionable takeaways.

If you would like to book a discovery consultation with Nathan and find out if your law firm is doing enough to protect itself, you can submit a request here.

Send us your questions at ask@incamerapodcast.com

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In our conversation, we explore why it is equally important to optimize your existing content as much as creating new. But what does good content mean, and how does it stand out from your competitors and signals Google that it is worthy of higher rankings?

In this episode, you will learn everything about content optimization; From selecting the content that needs to be optimized to the tools, you should use to be sure that your law firm website is taking the right steps to attract the right traffic.

Send us your questions at ask@incamerapodcast.com

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We review the insights of one of the businesses of law sessions at the event about intake and revisit the importance of keeping the user in mind when opening a new channel for communicating with your potential clients.

Finally, Grace introduces Persist Publishing, a new arm of Persist, dedicated to helping attorneys publish their own stories and become bestseller authors. We talk about why writing a book can potentially be the most effective way to stand out from your competitors and why it matters to people whether they read it or not.

Send us your questions at ask@incamerapodcast.com

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Paul Faust, from RingBoost, joins Grace and Liel to discuss the importance of personal, compassionate, and authentic conversations that have always been a critical factor for building relationships that lead to business success.

Paul explains why law firms often make the mistake of not paying attention to the digits in their telephone number and make it part of their brand. This conversation explores why vanity (branded) telephone numbers and advanced digital technology can work harmoniously to get you better results. 

Resources mentioned in this episode:

• RingBoost

Please send us your questions at ask@incamerapodcast.com

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Public relations is essential for every law firm; chances are that you already practice some PR for your law firm, whether you call it Public Relations or not. From the charity work you do for your community to the posts you share on social media celebrating your law firms’ latest accomplishments.

Join Grace and Liel for a conversation about what it means to do Public Relations for your law firm in these times, what opportunities you could be exploring and leveraging, and how to measure the results of your efforts.

Still, wondering why you should listen?

If you have never heard of HARO, you should listen.

Send us your questions at ask@incamerapodcast.com

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Join Grace and Liel as they review the search volumes for personal injury and workers compensation queries for the ten largest states, population-wise:

1. California
2. Florida
3. Texas
4. New York
5. Illinois
6. Pennsylvania
7. Ohio
8. Georgia
9. North Carolina
10. Michigan

While many law firms reacted with panic to the arrival of Coronavirus, our numbers show which markets have weathered the storm and which have seen an increase in demand. In some markets, we noticed record increases in relevant queries month by month. 

Download the slides here!

Send us your questions at ask@incamerapodcast.com

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Webinars have been around well before COVID-19’s arrival. But, in 2020, this format of delivering content has been embraced by event organizers to transform their annual conferences into virtual events, and while it is a practical solution, is it a great experience? We have all been to webinars, and they all look the same; a PowerPoint, low-resolution video, and audio that is clear at best.

From virtual exhibitor halls to cocktail receptions, we look at all the creative solutions that some of the most renowned legal organizations implement to keep their members and attendees engaged and satisfied with their virtual events. 

Events to be on the lookout for:

• Mass Torts Made Perfect
• Great Legal Marketing's Heroes and Icons
• PILMMA Law Firm Growth Maximizer

Send us your questions at ask@incamerapodcast.com

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So what should lawyers and practice managers do when they need to find a marketing agency or other kind of vendor, and they have no one to recommend them an option? Google is a great place to start.

In this conversation Grace and Liel explore why it is important to research vendors before reaching out to them; but more importantly, why not reaching out to vendors due to fear or skepticism may be holding your law firm from finding the partnership they need to take their practice to the next level.

Send us your questions at ask@incamerapodcast.com

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Don, shares what led his law firm to recently open a new office in Fort Lauderdale, what do the recent talcum powder and RoundUp settlements mean, and why is the momentum that Zantac is having justifiable.

We also talk about the first wave of claims coming up as a result of Covid-19, what Don learn during his fight with Covid-19 and how he is leading his team in a time of growth and expansion for his law firm amid a pandemic.

Resources mentioned in this episode:

• McDonald Worley
• Leaders in Mass Torts
• MASS TORTS MADE PERFECT

Send us your questions at ask@incamerapodcast.com

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Kelly Campbell from CARDINAL LifeCare joins us for a conversation about having the right partner to examine, interpret, and apply all relevant medically related information of a catastrophic injury case can help you achieve the highest possible settlement for your client.

Kelly explains why communication with her patients is a critical element in successfully handling her cases. She stresses the importance of having interpreters that can ease the communication between you and the client and presenting all documentation and forms in a language, the client can understand.

This episode will help you better understand the value of having the right life care planner on your side from an early stage the next time your marketing efforts get you in front of a potential seven-figure settlement case.

Send us your questions at ask@incamerapodcast.com

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Now that is has been a few weeks since the release of the much anticipated LSA campaigns, law firms and marketers alike are left scratching their heads. Should you apply for Google Guaranteed? What is the difference between Guaranteed and Screened? Do you need to run campaigns to get certified by Google? How to apply?

Our conversation explains from the point of view of a law firm and a legal marketing agency, the process for applying, what is the difference between Guaranteed and Screened and the role of LSAs in all of this. Plus, the reasons why you should care about this meaningful step Google has taken towards promoting law firm services in a new way.

Resources mentioned in this episode:

• Google LSA FAQ
• Google's LSA Budget Calculator

Send us your questions at ask@incamerapodcast.com

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On this exclusive conversation, recorded live from Sturgis, Ari Levenbaum, Co-Owner, and COO of Law Tigers explains why to do niche marketing effectively, you cannot just study and know your target audience, you need to be part of it.

From the decision making, the process of attending the rally amid a pandemic, to having a granular understanding of the different segments within their target market, Ari explains that what makes their strategy works is a combination of an intuitive understanding of their demographics lifestyle paired with hundreds of data points that guide their marketing investments.

Resources mentioned in this episode:

• Law Tigers
• Sturgis Motorcycle Rally

Send us your questions at ask@incamerapodcast.com

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In this week’s conversation, we discuss how, now more than ever, law firms should continue to invest and work on their Facebook and Instagram presence. There are no indications that either one of those platforms will be slowing down in the near feature.

While having a paid presence is a must for any business that wants visibility on Facebook, organic postings are necessary to keep your audience engaged and stay top of mind.

Plus, we do an SEO reality check and share some exciting news for YouTube Ads.

Resources mentioned in this episode:

• Facebook Posts Your Law Firm Should Be Posting Every Week
• How to Make Quotes for Instagram: 9 Apps to Try This Year

Send us your questions at ask@incamerapodcast.com

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This week we were joined by Tom Paci Director of Ngage Live Chat, to discuss what they have seen behind the scenes in regards to website traffic on law firm websites across the nation.

Ngage’s live chat widget is implemented in over 8,000 law firm websites and renowned legal sites like Nolo and Avvo, which positions them as one of the most reliable sources of information regarding traffic analytics for the legal industry.

This episode will give you a unique perspective to the extent to which Covid-19 has impacted law firm website traffic and why the problem you may be experiencing is not a Covid-19 related problem, but potentially a marketing or intake problem.

***SPECIAL PROMO***

Ready to convert website visitors into clients? Reach out to Tom and get your first five leads for free, just mention the promo code “In Camera”.

Tom Paci

TPaci@ngagelive.com 

or call 512-931-4501 

or visit Ngagelive.com

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Atty Michael Morse and John Nachazel, from Mike Morse Law Firm, joined us for a conversation about their recently published bestselling book: Fireproof. A book that is equally valuable for lawyers, entrepreneurs, and business owners, since its lessons and principles apply to anyone in pursuit of professional and personal success.

Our conversation explores the importance of accountability, ownership, and commitment when leading a team, the value of making intelligent decisions based on data, and the value of sometimes making decisions that are not based on data, but merely right.

Resources mentioned in this episode:

• Fireproof: A Five-Step Model To Take Your Law Firm From Unpredictable To Wildly Profitable
• Mike Morse Law Firm
• Mike Morse Law Firm YouTube Channel 

Send us your questions at ask@incamerapodcast.com

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As law firms continue to adapt to working from home, video conference hearings and managing a team remotely, many law firms are starting to look for solutions that can help not just with doing things like they did when they were back in the office, but do them better and more efficiently.

Terry Dohrmann from Litify joined us for a conversation about software that not only empowers law firms to work from anywhere but makes them smarter through data and analytics that their competition is not even thinking of.

Resources mentioned in this episode:

• Litify
• LitiQuest

Send us your questions at ask@incamerapodcast.com

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Grace explains the different cybersecurity threats your law firm can be exposed to and basic principles you and your team should follow to minimize exposure to potential risks.

Our conversation then takes a turn that shades light to the fact that your Google Ads account is likely being subject to fraudulent clicks; Liel explains where these clicks come from and what can be done to stop them and your budget from going down the drain.

Resources mentioned in this episode:

• The Essential Guide To Click Fraud Prevention for Law Firm’s PPC
• ClickCease
• ClickGUARD

Send us your questions at ask@incamerapodcast.com

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In the second part of our conversation, Grace explains what late June’s Johnson and Johnson talcum powder settlement means for this mass tort, and why it changed its course. Also, other products that listed talcum powder as one of their ingredients respond to the thousands of lawsuits filed against Johnson & Johnson.

Furthermore, get the latest with the Zantac Mass Tort and why things could take an unexpected turn in events.

Resources mentioned in this episode:

• Facebook Ads: Should Law Firms Hit Pause?
• Women With Cancer Awarded Billions in Baby Powder Suit

Send us your questions at ask@incamerapodcast.com

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We discuss why the announcement of Neeva, an ad-free and privacy centered search engine platform by former Google Ads vice president, Sridhar Ramaswamy, can disrupt the search marketing space for some law firms. And why joining hundreds of advertisers who are suspending their advertising campaigns on Facebook in July could pay off and strengthen your position within your community.

Plus, we look at some of the highlights of SMX Next, the replacement to year’s SMX Advanced, that turned out to be a series of relevant and approachable conversations about SEO and SEM during these unpredictable times.

Resources mentioned in this episode:

Roundup Maker to Pay $10 Billion to Settle Cancer Suits

SMX Next Day 1 Recap

SMX Next Day 2 Recap

SMX Next on demand

Microsoft COVID-19 insights and resources for advertisers

Send us your questions at ask@incamerapodcast.com

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Are recalls necessary to determine the potential of a mass tort? Questions like this are the center for the conversation that explores why there is no one secret formula identifying a potential mass torts and why even when some feel very strongly about a case, others may not see the potential.

We review the five metrics that your digital marketing strategy has to be based on to be profitable:

• Total Conversion Rate
• Campaign-Level Conversions
• Cost Per Conversion
• Leads to Close Ratio
• Cost Per Acquisition

Resources mentioned in this episode:

MTMP Fall Seminar 

MTMP Connect

Leaders in Mass Torts

Send us your questions at ask@incamerapodcast.com

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Moreover, Grace and Liel discuss why the Google Ads grant, that potentially many law firms that have been advertising in the platform will be getting within the next few months, could be the best opportunity for your law firm to experiment with your strategy and discover other opportunities that have not been leveraged yet.

Have you heard of Google Local Service Ads? Most haven’t and we explore why it is that this ad format has not taken off for law firms, despite having been in beta testing for over a year. And what could be the future of Google Ads.

Resources mentioned in this episode:

• A guide to local service ads for law firms
• Six Ideas for investing your law firm's Google Ads credits

Send us your questions at ask@incamerapodcast.com

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Whether you are experienced in marketing and handling mass torts - or you are just getting started, this conversation will give you insights into what is gaining momentum, what keeps going strong, and what is already out.

Liel, explains how to decide on a digital strategy to generate leads for each type of mass tort in the list and why some networks work better than others depending on the specific data on the demographic group affected and the search volume that exists on keywords related to the mass tort.

Want to share your experience marketing for a mass tort in this list? Get in touch.

You can connect with us by visiting our website: incamerapodcast.com

Resources mentioned in this episode:

• 10 Mass Tort Cases to Watch in 2020
• Take a stand against racism

Please send us your questions at ask@incamerapodcast.com

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Ryan Klein from Market My Market joins Grace and Liel for a conversation on the value of backlinks and how to identify if a link is worth its asking price when a price is given. From finding valuable link opportunities within your network to auditing your competition and finding out who is linking back to them and why.

This is a conversation about demystifying link building and putting into perspective how much value you can expect from certain links and how to prevent this from becoming a distraction of other more valuable and controllable elements in your SEO strategy.

Resources mentioned in this episode:

About Our Guest:

• Markey My Market
• Legal Mastermind Podcast

Link Building Research Tools

• SEMrush
• Ahrefs
• Majestic
• MOZ

Citation Building Tools

• BrightLocal
• Whitespark

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

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On data mining, Grace explains that you have to leverage automation to maximize your database and stay engaged with all your existing clients and new leads in an organized and timely manner.

The conversation explores what sequences are, how to automate them, and why it’s critical to determine the next step depending on the actions users are taking.

If the term lead scoring is new to you, this episode is a must for you.

Resources mentioned in this episode:

• Persist
• Infusinsoft

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

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Mark Olson and Alan Frankel from Adwire Media joined us for a conversation about mass torts marketing and the importance of having an elaborate funnel to guide your acquired leads to conversion and maximize your investment.

Together we explored the impact that Covid-19 has had on mass torts marketing, talked about the benefits of opting for a retainer strategy, and explained why empathy continues to be the not-so-secret sauce to any marketing, intake, or sales strategy. This conversation is for those who want an honest overview of running mass tort campaigns.

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

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Grace and Liel review what impact Google’s May 2020 Core Update has had on the legal industry in its first week. They talk about where law firms are gaining and losing visibility in relation to directories and how search results are being enhanced to give users more information on the search results page.

In the second part of the episode, Liel shares updated search volumes according to Google’s keyword planner for high intent search terms across multiple practice areas throughout the nation. So whether your Google strategy is paid, organic, or both, this episode proves why continuing to invest in Google is a safe bet. Well, as long as there is not a lot of turbulence in its algorithm.

Resources mentioned in this episode:

• Google’s Core Update Guide
• MOZcast - Google algorithm's volatility tracker
• SEMrush Sensor
• 2021 JUUL Risk PSA Scholarship

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

Or leave a voice recording that will be featured in one of our episodes at

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Donna and Jenny are both seasoned legal marketing professionals. When they decided to come together and establish Swag My Brand they had a clear mission in mind; help brands have an actual impact in their community by creating promotional materials that make a difference in their lives.

This week’s conversation explores why now more than ever law firms need to adjust their marketing message for one in favor of unity and support to their communities and why this could in return help them improve their reputation and earn the trust of their market.

Jenny shares examples of promotional items that have helped law firms show care and support for both their communities and teams. And Donna explains why the content that is generated as a result of community outreach gets the highest levels of engagement in social media.

Resources mentioned in this episode:

Swag My Brand

• Website
• Facebook
• Instagram

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

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But like many other events, MTMP's spring edition was postponed, but that doesn't mean that Mass Torts are losing relevancy in these times of the pandemic; as a matter of fact, they are more relevant than ever, and in this week's conversation Grace and Liel explore why.

From answering questions as basic as what are mass torts and what is the difference between mass torts and class actions, Grace explains why a law firm that has the opportunity to invest in advertising, should be considering getting involved in mass torts.

Whether you are interested in finding out about co-counseling opportunities or how to identify potential mass torts at the early stages, this conversation is for you.

Resources mentioned in this episode:

• MTMP CONNECT
• Gacovino, Lake & Associates, P.C.

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

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Mike, as he is widely known by anyone in Michigan who doesn't live under a rock, shares details about his upcoming book Fireproof and explains how dealing with adversity in the past has helped him be ready for when "fires" emerge. Mike tells us what made his team prepared to respond to the pandemic within hours and how this new reality has opened up the doors to a new working model that has proven to be a win-win solution for both his team and clients alike.

The conversation explores Mike's journey in legal tv advertising and how he and his marketing partners have established a before and after to attorney-tv-commercials that has been extensively praised and most recently made him the recipient of two Golden Gavel Awards. 

Mike opens up about the challenges that come with having the most prominent personal injury brand name in his market and reveals the reasons why his law firm now invests a lot of time and resources on their attribution model.

Resources mentioned in this episode:

Website

• Mike Morse Law Firm
• Lerner Advertising

Social Media Channels

• YouTube 
• Instagram
• Facebook

Podcast

• Open Mike Podcast

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

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It's been a month since we started practicing social distancing and switched our operations to remote working, and in this follow-up episode, Grace and Liel have a conversation about what we have learned so far.

Our conversation starts with an update on how working from home feels after this first month. We discuss the challenges that other legal professionals and we are facing and what we are doing to tackle these issues. Furthermore, we analyze the first meaningful insights into the search volumes for different practice areas based on Google data, and we also update you on how Google My Business has changed and then changed again since COVID-19. 

Finally, Grace talks about the loan your law firm cannot afford not to apply for and how to do it. 

Resources mentioned in this episode:

Slides

• March 2020 - Legal Practice Areas Search Volume Slides

Articles

• How To Accurately Update Your Law Firm’s GMB Listing During The Pandemic
• Desktop Gains Grounds In Search Amid COVID-19
• Google My Business (GMB) Is Changing Just Like Your Law Firm

Video Apps

For personal communications

• Vidyard
• BombBomb

Loans

• Paycheck Protection Program

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

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Alex shares the reasons why you should write with intent while keeping in mind what Google wants to see in your content. Whether you are writing a practice area page or you are entertaining the idea of publishing an e-book, this episode is full of valuable insights to make your content stand out.

As we continue to see the increase of voice search queries, Alex explains how you can make your website content relevant for voice search and why the best-written content you could be creating right now should start with you, recording yourself with a phone answering questions.

Resources mentioned in this episode:

Resources mentioned in this episode:

SEMrush

AI Powered Video Transcription Software

Manual Video Transcription Software

Grammarly

Hemingway App

Want to share your story, ask a question, or share your comments about the podcast with us?

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

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Jason reveals his reverse engineering methodology and what it takes to implement it. He explains which backlinks get the most value and how you can make decisions about where you should aim to get links for your website. 

From Google Search Console to free PR, Jason shares insights that every law firm should be leveraging amidst the Coronavirus crisis. He explains why we should think twice before making any abrupt decisions about your digital marketing strategy that could end up setting you back years of marketing work and investments.

If figuring out off-site SEO for your law firm has been something you haven't been able to demystify, then this episode is for you.

Resources mentioned in this episode:

• Video How Law Firms Should Respond To Coronavirus (COVID-19) From A Marketing Perspective - With Harlan Schillinger, Alex Valencia, Co-Owner of We Do Web Content, and Jason Hennessey
• SEMrush
• Ahrefs
• Majestic
• YouTube
• Vimeo
• LAW.com
• Vocus PR
• PR Newswire

Want to share your story, ask a question, or share your comments about the podcast]]>Jason Hennessey, from Hennessey Consulting, an INC 500 award-winning legal digital marketing agency, joins Grace and Liel for an off-page SEO conversation.

Jason reveals his reverse engineering methodology and what it takes to implement it. He explains which backlinks get the most value and how you can make decisions about where you should aim to get links for your website. 

From Google Search Console to free PR, Jason shares insights that every law firm should be leveraging amidst the Coronavirus crisis. He explains why we should think twice before making any abrupt decisions about your digital marketing strategy that could end up setting you back years of marketing work and investments.

If figuring out off-site SEO for your law firm has been something you haven't been able to demystify, then this episode is for you.

Resources mentioned in this episode:

• Video How Law Firms Should Respond To Coronavirus (COVID-19) From A Marketing Perspective - With Harlan Schillinger, Alex Valencia, Co-Owner of We Do Web Content, and Jason Hennessey
• SEMrush
• Ahrefs
• Majestic
• YouTube
• Vimeo
• LAW.com
• Vocus PR
• PR Newswire

Want to share your story, ask a question, or share your comments about the podcast with us?

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

Atty Eric Farber from Pacific Workers' Compensation Law Center and author of the book The Case for Culture, joins Grace and Liel in a conversation about why Attorneys should lead with a humanistic approach.

Eric explains how establishing values and creating a law firm with a mission has helped him build a seven figures law firm that has gone from four people to forty in just five years. During this conversation, Eric openly discusses the challenges he had to face to get to where he is now, and shares with us what actions he is currently taking, to anticipate and prepare for what is coming next.

Resources mentioned in this episode:

• The Case for Culture

Want to share your story, ask a question, or share your comments about the podcast with us?

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

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We talk about products on Google My Business and how to use them to generate leads, even after hours. Nalini explains why Google posts have become a powerful way to promote your law firm. Furthermore, we give tips on how to avoid having your listing suspended by Google and what to do to reactivate it if it does get suspended.

Learn how you can geotag your pictures with GPS coordinates and how you can get Google Assistant to book a free consultation for a shy prospect.

Resources mentioned in this episode:

Geotagging Photos

Citation Management Tools

Yext

Bright Local

Moz Local

Want to share your story, ask a question, or share your comments about the podcast with us?

You can connect with us by visiting our website: incamerapodcast.com

Send us your questions at ask@incamerapodcast.com

Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

On this episode, Grace and Liel have a conversation about how law firms can solve the challenge that many of them are facing for the first time, “remote working”

Grace and Liel talk about the importance of setting your law firm on the cloud to enable your team to work remotely and keep track of the law firm’s activities and they explore any other potential disruptions that may prevent you from running your business as usual.

From the challenges of dealing with other family members sharing your new working space with you, to the importance of reaching out to past clients to show your support and concern during this challenging time, our conversation looks at how with some organization, adjustments, and creativity this could be a productive time for your law firm.

The resources mentioned on the episode:

Case Management & CRM

• Smart advocate
• Lead docket
• CasePEER
• Filevine
• Clio
• Captorra
• Needles

Telephone Systems

• Ring central
• Zoom
• Google Voice
• Microsoft teams

CLE Online Courses

• Law Line

Books

• Organize Tomorrow Today: 8 Ways to Retrain Your Mind to Optimize Performance at Work and in Life

Keeping Children Entertained

• In these unsettling times, many law firms have to make adjustments they never had to deal with before, in order to keep the business running, like having their staff work remotely and their clients being unavailable to show up for appointments.

  On this episode, Grace and Liel have a conversation about how law firms can solve the challenge that many of them are facing for the first time, “remote working”

  Grace and Liel talk about the importance of setting your law firm on the cloud to enable your team to work remotely and keep track of the law firm’s activities and they explore any other potential disruptions that may prevent you from running your business as usual.

  From the challenges of dealing with other family members sharing your new working space with you, to the importance of reaching out to past clients to show your support and concern during this challenging time, our conversation looks at how with some organization, adjustments, and creativity this could be a productive time for your law firm.

  The resources mentioned on the episode:

  Case Management & CRM

  • Smart advocate
  • Lead docket
  • CasePEER
  • Filevine
  • Clio
  • Captorra
  • Needles
  
  

  Telephone Systems

  • Ring central
  • Zoom
  • Google Voice
  • Microsoft teams
  
  

  CLE Online Courses

  • Law Line
  
  

  
  

  Books

  • Organize Tomorrow Today: 8 Ways to Retrain Your Mind to Optimize Performance at Work and in Life
  
  

  
  

  Keeping Children Entertained

  • Common Sense Media
  
  

  
  

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>3886f224-5604-4c81-b299-c524657819afMon, 16 Mar 2020 16:00:00 -050001:00:43falsefull23232For many law firms, the challenge of dealing with COVID-19 and their will to practice social distancing to help flatten the curve in their communities have posed a new challenge. How to keep your law firm generating clients during this time? Join Liel and Grace for a conversation on why you should take your law firm to the cloud, show compassion to your team and clients and wash your hands frequently.In Camera PodcastThinking Of U-sersLiel and Grace are joined by LawRank SEO expert and co-founder Mariano Rodriguez for a conversation about legal on-site SEO.

  Mariano tells the story of how we went from law school to founding his legal marketing agency and helping law firms get listed on the first page of search results in Google in their local markets.

  In an easy to follow conversation, our hosts and guest, cover topics that explore the most common mistakes law firms make on their websites, the importance of keyword research, URL architecture and why you should do SEO as if you don’t know what SEO is.

  The resources mentioned on the episode:

  • SEMrush
  • Soovle
  • LSIGraph
  • Ahrefs
  • Screaming Frog
  • Web Page Test
  • WP Engine
  • ShortPixel
  • Smush Pro
  
  

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>Liel and Grace are joined by LawRank SEO expert and co-founder Mariano Rodriguez for a conversation about legal on-site SEO.

  Mariano tells the story of how we went from law school to founding his legal marketing agency and helping law firms get listed on the first page of search results in Google in their local markets.

  In an easy to follow conversation, our hosts and guest, cover topics that explore the most common mistakes law firms make on their websites, the importance of keyword research, URL architecture and why you should do SEO as if you don’t know what SEO is.

  The resources mentioned on the episode:

  • SEMrush
  • Soovle
  • LSIGraph
  • Ahrefs
  • Screaming Frog
  • Web Page Test
  • WP Engine
  • ShortPixel
  • Smush Pro
  
  

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>33e7795f-a09d-4383-a913-94ec3f4a245fMon, 09 Mar 2020 06:00:00 -050001:16:42falsefull22222On our first out of three episodes dedicated to SEO, Grace and Liel are joined by Mariano Rodriguez from Law Rank, for a conversation on on-site SEO for law firms. Mariano shares what are the secret and not so secret components, tools and strategies that a top-ranking legal website needs, and explains why thinking of the user is the most important element of an SEO strategy.In Camera PodcastIndexIn the first episode of our second season, Liel and Grace do a rundown of what you should expect from their upcoming conversations and why you should continue listening.

  While the who and when is not established yet, we tell you the what and why, and give you a glimpse as to what you can expect from their conversations with other legal marketing experts on topics including the following:

  • On site SEO
  • Off site SEO
  • Local SEO 
  • Social Media
  • Content 
  • PPC
  • Email Marketing
  • Law Firm Culture
  
  

  As in our previous season, season two will also have special episodes to cover the content during legal and general marketing events that will help you take your law firm’s marketing plan to the next level. So stay tuned because now is when we are getting started.

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>In the first episode of our second season, Liel and Grace do a rundown of what you should expect from their upcoming conversations and why you should continue listening.

  While the who and when is not established yet, we tell you the what and why, and give you a glimpse as to what you can expect from their conversations with other legal marketing experts on topics including the following:

  • On site SEO
  • Off site SEO
  • Local SEO 
  • Social Media
  • Content 
  • PPC
  • Email Marketing
  • Law Firm Culture
  
  

  As in our previous season, season two will also have special episodes to cover the content during legal and general marketing events that will help you take your law firm’s marketing plan to the next level. So stay tuned because now is when we are getting started.

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>df093676-48ef-4392-9387-031309f8a02cMon, 02 Mar 2020 06:00:00 -050034:41falsefull21212Welcome to the second season of In Camera Podcast. In our first episode we introduce some of the topics we will be discussing as part of our second season conversations. We explain how we will be covering topics such as legal SEO, Social Media, PPC amongst others and why you should listen. So get ready, because we are just getting started.In Camera PodcastA Law Firm’s ReputationGrace and Liel meet up in New Orleans at the American Association for Justice Winter Convention. In between Mardi Gras, conferences, business meetings, and networking events, they record the last episode for the 2020 Legal Marketing Toolkit for Success.

  The last episode of this series of nine episodes is dedicated to Law Firm Reputation Management. In their conversation, Grace and Liel cover everything that has to do with reputation management, from first party to third party reviews, discuss the value of testimonials, explore why you should also survey your clients, and tell you how to publish your reviews on your website.

  This episode will help you identify the components of a successful reputation management strategy and how to implement a system that will yield results. You will hear about the things you should consider when shopping around for Review Management software and why you should consider using or not using them.

  Resources mentioned in this episode:

  • New York State Bar Association
  • Bright Local - Local Consumer Review Survey 2019
  
  

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>Grace and Liel meet up in New Orleans at the American Association for Justice Winter Convention. In between Mardi Gras, conferences, business meetings, and networking events, they record the last episode for the 2020 Legal Marketing Toolkit for Success.

  The last episode of this series of nine episodes is dedicated to Law Firm Reputation Management. In their conversation, Grace and Liel cover everything that has to do with reputation management, from first party to third party reviews, discuss the value of testimonials, explore why you should also survey your clients, and tell you how to publish your reviews on your website.

  This episode will help you identify the components of a successful reputation management strategy and how to implement a system that will yield results. You will hear about the things you should consider when shopping around for Review Management software and why you should consider using or not using them.

  Resources mentioned in this episode:

  • New York State Bar Association
  • Bright Local - Local Consumer Review Survey 2019
  
  

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>9f8f8a92-a7e4-4f95-842e-3384d90ec011Mon, 24 Feb 2020 06:00:00 -050058:19falsefull1101101In this week's episode, Grace and Liel meet at the American Association for Justice Winter Convention in New Orleans to record the final episode of the 2020 Legal Marketing Tool Kit. They talk about reviews and the different types that exist, how to generate them, common mistakes to avoid, Mardi Gras, and how to deal with random mishaps during the recording of a podcast.In Camera PodcastMcDonald Worley Has a Firm… and in this firm, he gets thousands of attorney referrals from across the nation.

  Atty McDonald Worley has been listed in both Time and Newsweek magazine as a prominent leader in the legal world. Amongst his many accomplishments, he won a $100 million judgment on behalf of a client, which earned him a place in the “Million Dollar Advocates Forum” and “Best Attorneys of America.” In this week’s episode, Atty Worley, or Don, as his partners and clients call him, joins Grace and Liel to talk about referrals. 

  Don explains how good communications and staying top of mind has been the main ingredients to his secret formula to success. He talks about business to business marketing for law firms and what an attorney who is just getting started could do to compete in the legal industry and stand out.

  The conversation touches on how and when to ask for referrals, what you can do to show appreciation for the referrals you get, and how wonderful Don’s parties are.

  Resources mentioned in this episode:

  • McDonald Worley Law Firm
  • Don’s Instagram
  
  

  

  If you are interested in attending Digital Rain’s summit this August in Santa Barbara, email joe@digitalrain.us

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>… and in this firm, he gets thousands of attorney referrals from across the nation.

  Atty McDonald Worley has been listed in both Time and Newsweek magazine as a prominent leader in the legal world. Amongst his many accomplishments, he won a $100 million judgment on behalf of a client, which earned him a place in the “Million Dollar Advocates Forum” and “Best Attorneys of America.” In this week’s episode, Atty Worley, or Don, as his partners and clients call him, joins Grace and Liel to talk about referrals. 

  Don explains how good communications and staying top of mind has been the main ingredients to his secret formula to success. He talks about business to business marketing for law firms and what an attorney who is just getting started could do to compete in the legal industry and stand out.

  The conversation touches on how and when to ask for referrals, what you can do to show appreciation for the referrals you get, and how wonderful Don’s parties are.

  Resources mentioned in this episode:

  • McDonald Worley Law Firm
  • Don’s Instagram
  
  

  

  If you are interested in attending Digital Rain’s summit this August in Santa Barbara, email joe@digitalrain.us

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>a07334e6-c433-4be1-92fb-3226af72744fMon, 17 Feb 2020 06:00:00 -050044:51falsefull19191… and in this firm, he gets thousands of attorney referrals from across the nation. Atty McDonald Worley, who has been listed in both Time and Newsweek magazine as a prominent leader in the legal world, joins Grace and Liel for a conversation about referrals. They talk about B2B marketing for law firms and reminds us all that being a great lawyer for your clients is the first step towards beating your competition.In Camera PodcastEat (the whole) SteakThis week Liel and Grace welcome Harlan Schillinger, a renowned legal marketing authority, for a conversation on CRM & CMS.  Harlan explains, how he most recently was able to double in three months the caseload for a law firm with the use of a CRM.

  We review what are the differences between CRM and CMS and what you should consider when choosing a CRM for your law firm. We talk about LeadDocket and what was the thought process in developing this powerful platform that has helped many law firms increase their caseload and revenues.

  Harlan, explains the meaning behind some of his most celebrated trademark phrases, and gets you to answer questions like, how much does it cost you to say no to a caller? And if you don’t know the answer,  Harlan will tell you how much.

  Resources mentioned in this episode:

  • Harlan Schillinger
  • LeadDocket
  
  

  

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Or leave a voice recording that will be featured in one of our episodes at

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>This week Liel and Grace welcome Harlan Schillinger, a renowned legal marketing authority, for a conversation on CRM & CMS.  Harlan explains, how he most recently was able to double in three months the caseload for a law firm with the use of a CRM.

  We review what are the differences between CRM and CMS and what you should consider when choosing a CRM for your law firm. We talk about LeadDocket and what was the thought process in developing this powerful platform that has helped many law firms increase their caseload and revenues.

  Harlan, explains the meaning behind some of his most celebrated trademark phrases, and gets you to answer questions like, how much does it cost you to say no to a caller? And if you don’t know the answer,  Harlan will tell you how much.

  Resources mentioned in this episode:

  • Harlan Schillinger
  • LeadDocket
  
  

  

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Or leave a voice recording that will be featured in one of our episodes at

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>fc57402e-27d1-473d-b9fb-d6a2372b90cdMon, 10 Feb 2020 06:00:00 -050051:31falsefull18181In this week’s episode, we are joined by Harlan Schillinger for a conversation on CRM and CMS. We explore how a CRM can help your law firm, not only increase revenues but save thousands on marketing dollars. Harlan explains why you need to stop saying no to people and focus more on your ambassador of first impressions.In Camera PodcastT.U.I. (Texting Using the Internet)In this week’s episode Grace and Liel invite over Brett Whitten for a conversation on online intake. Brett is an Account Manager at Ngage Live Chat, a leading live chat service that thousands of law firms across the nation use to convert website visitors into clients.

  Brett and the Ngage team have been on the pursuit to increase conversions from website visitors and they have tried and experienced everything. In this episode Brett shares what works and how to implement your own solution if you have what it takes to handle live chat in-house.

  In this episode, you will learn how to make a human connection over texts, where you should consider being available to chat with your prospective clients, how to deliver a better client experience leveraging text communications, and how to turn your vanity number into a powerful texting channel.

  Resources mentioned in this episode:

  • Ngage Live Chat
  • WhatsApp Business App
  • Facebook Messenger for Business
  • Zipwhip
  
  

  

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Or leave a voice recording that will be featured in one of our episodes at

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>In this week’s episode Grace and Liel invite over Brett Whitten for a conversation on online intake. Brett is an Account Manager at Ngage Live Chat, a leading live chat service that thousands of law firms across the nation use to convert website visitors into clients.

  Brett and the Ngage team have been on the pursuit to increase conversions from website visitors and they have tried and experienced everything. In this episode Brett shares what works and how to implement your own solution if you have what it takes to handle live chat in-house.

  In this episode, you will learn how to make a human connection over texts, where you should consider being available to chat with your prospective clients, how to deliver a better client experience leveraging text communications, and how to turn your vanity number into a powerful texting channel.

  Resources mentioned in this episode:

  • Ngage Live Chat
  • WhatsApp Business App
  • Facebook Messenger for Business
  • Zipwhip
  
  

  

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Or leave a voice recording that will be featured in one of our episodes at

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>8b3448ed-b449-4074-8a75-e3a7f25f66caMon, 03 Feb 2020 06:00:00 -050043:39falsefull17171Brett Whitten from Ngage Live Chat joins Grace and Liel for a conversation about online intake. They talk about why clients like to text and how live chat and text messaging has become the preferred method of communication for many users, and why law firm needs an in-house or outsourced live chat solution.In Camera PodcastHello, Is It a Law Firm You're Looking For?In this week’s episode Grace and Liel have a conversation about telephone intake with Cisco Adler from Digital Rain, a legal digital marketing agency specializing in PPC. Cisco has listened to thousands of intake calls over a period of 10 years, and he joins to discuss the best practices he has learned from listening to the best agents

  During this episode, they cover the skills a telephone intake agent needs to possess, the importance of training, and different methods to incentivize your intake agents; what to look for when selecting a call center to handle your intake; and how to hold them accountable for their performance.

  After listening to this episode, you will have learned what it takes to implement a successful telephone intake process, the value of using scripts, and the benefits of leveraging the power of e-signing and automation to streamline your intake process and maximize your marketing return on investment.

  Resources mentioned in this episode:

  Digital Rain

  Alert Communications

  LIPS (Legal Intake Professional Services)

  Legal Conversion Center

  Persist

  DocuSign

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>In this week’s episode Grace and Liel have a conversation about telephone intake with Cisco Adler from Digital Rain, a legal digital marketing agency specializing in PPC. Cisco has listened to thousands of intake calls over a period of 10 years, and he joins to discuss the best practices he has learned from listening to the best agents

  During this episode, they cover the skills a telephone intake agent needs to possess, the importance of training, and different methods to incentivize your intake agents; what to look for when selecting a call center to handle your intake; and how to hold them accountable for their performance.

  After listening to this episode, you will have learned what it takes to implement a successful telephone intake process, the value of using scripts, and the benefits of leveraging the power of e-signing and automation to streamline your intake process and maximize your marketing return on investment.

  Resources mentioned in this episode:

  Digital Rain

  Alert Communications

  LIPS (Legal Intake Professional Services)

  Legal Conversion Center

  Persist

  DocuSign

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>5e2a184f-1351-4f80-a355-ec618a8aa474Sun, 26 Jan 2020 06:00:00 -050053:02falsefull16161“Bad intake throws all of your marketing efforts out the window,” Cisco Adler says in the second episode of the Intake and Retention trilogy. Cisco joins Grace and Liel for a conversation and shares his insights on telephone intake, having heard thousands of intake calls from some of the best and worst intake agents in the industry. We discuss training, in-house vs. office intake, and powering your intake process with automation.In Camera PodcastNTL 2020 Digital Marketing ConversationIn this bonus episode, Grace and Liel do a rundown of the legal digital marketing workshop that took place at this year’s Trial Lawyers Summit in Miami Florida on Sunday, January 19th. 

  Google My Business, Pay Per Click, Social Media, Content Marketing and Intake are among the topics reviewed from the panel talks, which included presentations from the following voices in legal marketing:

  National Trial Lawyers

  Trial Lawyers Summit

  Harlan Schillinger

  Seth Price

  Andy Simpson

  David Brenton

  Vanessa Soto

  Kendall Knecht

  Jay Ruane

  Michael Mogill

  Joe Devine

  Nalini Prasad

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>In this bonus episode, Grace and Liel do a rundown of the legal digital marketing workshop that took place at this year’s Trial Lawyers Summit in Miami Florida on Sunday, January 19th. 

  Google My Business, Pay Per Click, Social Media, Content Marketing and Intake are among the topics reviewed from the panel talks, which included presentations from the following voices in legal marketing:

  National Trial Lawyers

  Trial Lawyers Summit

  Harlan Schillinger

  Seth Price

  Andy Simpson

  David Brenton

  Vanessa Soto

  Kendall Knecht

  Jay Ruane

  Michael Mogill

  Joe Devine

  Nalini Prasad

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>88829203-6888-49d1-ba32-2b13a670b370Wed, 22 Jan 2020 05:00:00 -050033:51falsefull15151If you couldn’t attend this year’s NTL Trial Lawyer Summit this week in Miami, we got you covered for everything that went down in the legal digital marketing workshop. On this bonus episode, Grace and Liel review the conversations, trends and forecasts that took center stage at the first major legal marketing and business growth summits of 2020.In Camera PodcastI Just Called to Say You Need MeIn this week’s episode Grace and Liel introduce the second block of episodes of their 2020 Growth Tool Kit for law firms, dedicated to intake and retention. They introduce the term client-centered intake and explain why law firms should adopt this intake approach.

  During the episode, they cover the following elements of intake: availability, empathy and its importance, what telephone etiquette is and what factors you need to consider when creating your rules, and ABC (Always Be Closing)—why the intake agent has to retain control of the conversation.

  After listening to this episode you will learn what is client-centered intake, how your practice can benefit from implementing it, and what steps you have to take to implement it in your law firm.

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>In this week’s episode Grace and Liel introduce the second block of episodes of their 2020 Growth Tool Kit for law firms, dedicated to intake and retention. They introduce the term client-centered intake and explain why law firms should adopt this intake approach.

  During the episode, they cover the following elements of intake: availability, empathy and its importance, what telephone etiquette is and what factors you need to consider when creating your rules, and ABC (Always Be Closing)—why the intake agent has to retain control of the conversation.

  After listening to this episode you will learn what is client-centered intake, how your practice can benefit from implementing it, and what steps you have to take to implement it in your law firm.

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>eee55a48-a271-4164-941f-50afdd65f5c0Mon, 20 Jan 2020 13:00:00 -050059:06falsefull14141In our first episode of the intake and retention trilogy, we introduce the concept of client-centered intake and discuss why your law firm should have shifted to this intake style yesterday. We deconstruct the elements of intake and share examples of the worst and best of each component.In Camera PodcastMarketing Don't Cost a ThingIn this episode, Grace and Liel challenge the notion that to increase your leads you need to increase your advertising budget, and give you insider ideas as to how to get your practice off the ground and grow it without spending money, by applying free law firm marketing strategies that actually work. 

  They walk you through how you can use Hubspot to convert visitors to leads, and highlight the importance of networking and community outreach initiatives. They encourage you to go online and have one-on-one conversations with your prospective clients and recommend follow-up nurturing strategies through newsletters and social media.  

  After listening to this episode, you will get a ton of ideas that do not require an advertising budget to generate clients for your practice, and you will know how to put in effect a legal content marketing strategy that is both feasible and effective for your busy schedule.

   

  Resources mentioned in this episode:

  Hubspot

  Hubspot Academy

  GMB Marketing Kit

  Justia

  Avvo

  Quora

  Buffer

  Hootsuite

  Meetup

  Mailchimp

   

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>In this episode, Grace and Liel challenge the notion that to increase your leads you need to increase your advertising budget, and give you insider ideas as to how to get your practice off the ground and grow it without spending money, by applying free law firm marketing strategies that actually work. 

  They walk you through how you can use Hubspot to convert visitors to leads, and highlight the importance of networking and community outreach initiatives. They encourage you to go online and have one-on-one conversations with your prospective clients and recommend follow-up nurturing strategies through newsletters and social media.  

  After listening to this episode, you will get a ton of ideas that do not require an advertising budget to generate clients for your practice, and you will know how to put in effect a legal content marketing strategy that is both feasible and effective for your busy schedule.

   

  Resources mentioned in this episode:

  Hubspot

  Hubspot Academy

  GMB Marketing Kit

  Justia

  Avvo

  Quora

  Buffer

  Hootsuite

  Meetup

  Mailchimp

   

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>ac47b79b-3f5b-4af8-8b7a-e01ccbabb5efTue, 14 Jan 2020 14:30:00 -050001:02:55falsefull13131In our third episode, we talk about tried and tested legal marketing strategies that cost zero dollars and can lead you to your best clients. Plus, we give you tips on how you can start generating leads for your law firm today completely free — you heard that right: GRATIS!In Camera PodcastDigital Killed the Radio StarIn this episode, Grace and Liel discuss traditional legal marketing strategies and their effectiveness in 2020, contrast them with digital legal marketing strategies, and point out the reasons why a multichannel approach to attorney marketing can be a winner.

  They explore attorney TV ads, radio ads, billboards and print, and explain terms you will commonly come across with when you liaise with your traditional marketing account executive. Furthermore, they uncover the sources you will need to consult before any media buy to make sure your law firm will target the right market.  

  This episode will empower you to buy media under your own terms and make sure your investment will generate you the best results possible.

   

  Resources mentioned in this episode:

  Nielsen

  Newsletter Pro

   

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>In this episode, Grace and Liel discuss traditional legal marketing strategies and their effectiveness in 2020, contrast them with digital legal marketing strategies, and point out the reasons why a multichannel approach to attorney marketing can be a winner.

  They explore attorney TV ads, radio ads, billboards and print, and explain terms you will commonly come across with when you liaise with your traditional marketing account executive. Furthermore, they uncover the sources you will need to consult before any media buy to make sure your law firm will target the right market.  

  This episode will empower you to buy media under your own terms and make sure your investment will generate you the best results possible.

   

  Resources mentioned in this episode:

  Nielsen

  Newsletter Pro

   

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>cb63147a-f7df-48c3-ac90-b40d4d801f63Tue, 14 Jan 2020 13:30:00 -050001:05:28falsefull12121In our second episode, we take traditional marketing strategies — such as TV, radio, billboards and print — to court, and reach a verdict on what works and what is deserving of the guillotine. Plus, we explain how to create multiple touchpoints for your market across different platforms without spending a fortune.In Camera PodcastTake Me to the SERP TopIn the first episode of the In Camera Podcast, Grace and Liel introduce themselves and explain why they started this podcast and what you should expect to get from listening to it.  

  They share valuable tips on various topics across legal digital marketing (including local SEO, PPC and websites), and they walk you through the best practices on citation building and Google My Business listing optimization for optimal rankings. Moreover, they explore attorney reputation management, and they share their insights with regards to review generation and monitoring. 

  After listening to this episode, you will know the best digital marketing channels for your law firm to advertise on and how to do it correctly and efficiently in order to get the most out of your advertising investment. 

  Resources mentioned in this episode:

  Yext

  Moz Local

  Google My Business

  Google Skillshop

   

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>In the first episode of the In Camera Podcast, Grace and Liel introduce themselves and explain why they started this podcast and what you should expect to get from listening to it.  

  They share valuable tips on various topics across legal digital marketing (including local SEO, PPC and websites), and they walk you through the best practices on citation building and Google My Business listing optimization for optimal rankings. Moreover, they explore attorney reputation management, and they share their insights with regards to review generation and monitoring. 

  After listening to this episode, you will know the best digital marketing channels for your law firm to advertise on and how to do it correctly and efficiently in order to get the most out of your advertising investment. 

  Resources mentioned in this episode:

  Yext

  Moz Local

  Google My Business

  Google Skillshop

   

  Want to share your story, ask a question, or share your comments about the podcast with us?

  You can connect with us by visiting our website: incamerapodcast.com

  Send us your questions at ask@incamerapodcast.com

  Enjoy the show? Please don't forget to subscribe, tell your coworkers, and leave us a review!

  ]]>a79e92df-d08d-402f-b441-2b68142253b8Fri, 10 Jan 2020 06:00:00 -050001:05:22falsefull11111Welcome to In Camera! In our first episode, we introduce our hosts, Grace Montealegre and Liel Levy, as well as the podcast, and talk about legal digital marketing strategies that will help your law firm succeed in 2020. After listening to this episode, you will have learned some of the best practices for Law Firm SEO, PPC, Websites, Google My Business, and Reputation Management, and be able to apply them on your own.In Camera PodcastWelcome to In Camera PodcastCome on in, make yourself comfortable, because what you are about to hear is what others have been hiding from you. Welcome to In Camera Podcast, where we expose private legal marketing conversations.

  I am Liel Levy, co-founder of Nanato Media, a multicultural digital marketing agency specialized in legal marketing based out of Austin, TX. Grace Montealegre is my co-host; Grace is the Marketing Vice President of Gacovino, Lake & Associates, a personal injury and mass tort law firm based in Sayville, NY.

  Together we created In Camera Podcast, where we uncover the private legal marketing conversations that reveal what it takes to stand out in today's legal marketing world.

  Who is this show for? 

  Anyone and everybody involved in the marketing and business growth of a law firm, whether you are a lawyer, paralegal, office manager, or marketing coordinator, this podcast is for you. And if you are a marketing professional or agency that offers services to law firms, this podcast is also for you.

  So what can you expect? 

  Well, there are too many podcasts out there trying to sell you services and solutions that tie directly to the podcast creators, but not this one. We want to deliver real and objective value every week through a new episode; whether you have been involved in legal marketing for decades or you are building a marketing plan for the first time, you will find value here.

  We will interview attorneys, legal marketing experts, influencers, practice managers, and other legal professionals that will share the good, the bad, and the ugly about legal marketing.

  Our first nine episodes are crafted to serve as a tool kit with everything you need to set-up your law firm for success in 2020. And to make things easier for you, at the end of each episode, we share actionable takeaways that you can quickly implement.

  So here is what we have lined up for you:

  • Episodes 1 to 3, which are out now, are about Marketing and Lead Generation. We talk about digital marketing, traditional Marketing, and Free Marketing that actually works.
  • Episodes 4 to 6 will be all about Intake and retention, we will have conversations with thought leaders about what does it take to effectively convert a lead into a signed client and what tools are available for us to do this.
  • Episodes 7 to 9 we will discuss Case management, and delivering an outstanding client experience and we will explore Reputation management strategies that lead to more clients and referrals.
  
  

  So what are you waiting for?

  Subscribe, download and leave us a review

  Welcome to the In Camera Podcast...]]>Come on in, make yourself comfortable, because what you are about to hear is what others have been hiding from you. Welcome to In Camera Podcast, where we expose private legal marketing conversations.

  I am Liel Levy, co-founder of Nanato Media, a multicultural digital marketing agency specialized in legal marketing based out of Austin, TX. Grace Montealegre is my co-host; Grace is the Marketing Vice President of Gacovino, Lake & Associates, a personal injury and mass tort law firm based in Sayville, NY.

  Together we created In Camera Podcast, where we uncover the private legal marketing conversations that reveal what it takes to stand out in today's legal marketing world.

  Who is this show for? 

  Anyone and everybody involved in the marketing and business growth of a law firm, whether you are a lawyer, paralegal, office manager, or marketing coordinator, this podcast is for you. And if you are a marketing professional or agency that offers services to law firms, this podcast is also for you.

  So what can you expect? 

  Well, there are too many podcasts out there trying to sell you services and solutions that tie directly to the podcast creators, but not this one. We want to deliver real and objective value every week through a new episode; whether you have been involved in legal marketing for decades or you are building a marketing plan for the first time, you will find value here.

  We will interview attorneys, legal marketing experts, influencers, practice managers, and other legal professionals that will share the good, the bad, and the ugly about legal marketing.

  Our first nine episodes are crafted to serve as a tool kit with everything you need to set-up your law firm for success in 2020. And to make things easier for you, at the end of each episode, we share actionable takeaways that you can quickly implement.

  So here is what we have lined up for you:

  • Episodes 1 to 3, which are out now, are about Marketing and Lead Generation. We talk about digital marketing, traditional Marketing, and Free Marketing that actually works.
  • Episodes 4 to 6 will be all about Intake and retention, we will have conversations with thought leaders about what does it take to effectively convert a lead into a signed client and what tools are available for us to do this.
  • Episodes 7 to 9 we will discuss Case management, and delivering an outstanding client experience and we will explore Reputation management strategies that lead to more clients and referrals.
  
  

  So what are you waiting for?

  Subscribe, download and leave us a review

  Welcome to the In Camera Podcast community! 

  ]]>74e1c6a3-76bd-491d-bdfe-989efdd8307cThu, 09 Jan 2020 09:30:00 -050003:43falsetrailer111Come on in, make yourself comfortable, because what you are about to hear is what others have been hiding from you. Welcome to In Camera Podcast, where we expose private legal marketing conversations. I am Liel Levy, co-founder of Nanato Media, a multicultural digital marketing agency specialized in legal marketing based out of Austin, TX. Grace Montealegre is my co-host; Grace is the Marketing Vice President of Gacovino, Lake & Associates, a personal injury and mass tort law firm based in Sayville, NY. Together we created In Camera Podcast, where we uncover the private legal marketing conversations that reveal what it takes to stand out in today's legal marketing world. Who is this show for? Anyone and everybody involved in the marketing and business growth of a law firm, whether you are a lawyer, paralegal, office manager, or marketing coordinator, this podcast is for you. And if you are a marketing professional or agency that offers services to law firms, this podcast is also for you. So what can you expect? Well, there are too many podcasts out there trying to sell you services and solutions that tie directly to the podcast creators, but not this one. We want to deliver real and objective value every week through a new episode; whether you have been involved in legal marketing for decades or you are building a marketing plan for the first time, you will find value here. We will interview attorneys, legal marketing experts, influencers, practice managers, and other legal professionals that will share the good, the bad, and the ugly about legal marketing. Our first nine episodes are crafted to serve as a tool kit with everything you need to set-up your law firm for success in 2020. And to make things easier for you, at the end of each episode, we share actionable takeaways that you can quickly implement. So here is what we have lined up for you: Episodes 1 to 3, which are out now, are about Marketing and Lead Generation. We talk about digital marketing, traditional Marketing, and Free Marketing that actually works. Episodes 4 to 6 will be all about Intake and retention, we will have conversations with thought leaders about what does it take to effectively convert a lead into a signed client and what tools are available for us to do this. Episodes 7 to 9 we will discuss Case management, and delivering an outstanding client experience and we will explore Reputation management strategies that lead to more clients and referrals. So what are you waiting for? Subscribe, download and leave us a review Welcome to the In Camera Podcast community!In Camera Podcast