Voice note response to Mark Lee’s question, from Tonny Mikkelsen.

Mark’s real question was about limiting content searches to the UK only. There's no good route for that, as the "All filters" panel on post searches does not include anything about location.

———

Post collaborations

Differences between desktop and mobile versions of LinkedIn

Customise your profile username

Should I delete posts on LinkedIn?

Richard G Abrahams: Should I write a newsletter?

Mark Lee: Can I target my posts to certain locations?

Clip from my UpLift Live 26 talk on "direct messages and algorithmic immunity".

I put in around 12 hours of editing time to get the replays ready, and we have about 17.5 hours of content in total now available over the past 3 years of the conference.

Get your replay ticket

Social Insider report on document post engagement rates

Look out for messages saying "Email not reachable" and "Update your email to ensure you don't lose access to your account" – they're legitimate messages but seem to be associated only with LinkedIn accounts that have Gmail email addresses. Hopefully, this is a temporary issue only.

Ryan Roslansky's book: Open To Work released

Our speakers for the 2026 conference were, in order:

• John Espirian
• Tony Restell
• Nicole Osborne
• Mic Adam
• Guy Strijbosch
• Heather Murray
• Phill Agnew
• Dave Harland
• Brenda Meller

No Postbag this week – but please do send in your questions for next week's show.

If you missed the conference and would like to watch the talks from 2024, 2025 or 2026, please grab a replay ticket at uplift-live.com/replay

Postbag

Teresa Ward: should we use @mentions in comments?

Lionel Guerraz: on saving money with tech tools

———

Don't use the vertical pipe | symbol in your headline

Is LinkedIn social media?

UpLift Live 26 is almost here. Still time to get your ticket at uplift-live.com

Postbag

Voice note from Kaye King about improving our feeds

Voice note from Christian Harris on LinkedIn groups

Voice note from Kate Nankivell about line spacing in the About statement

———

LinkedIn is showing a weird mix of languages on the user interface. Why?

Throwback to 5 years ago when I posted a video of how to say hello and thank you in many different languages

Deliberately using typos to make text look real? (Please never do this.)

LinkedIn is the most cited domain for professional queries, according to research by Profound

Postbag

Espresso+: Comment "X" and I will DM you – is that a good idea?

Judi Hays voice note … about voice notes

———

Getting content seen: one approach that works for me

How to reduce your LinkedIn notifications

Company page invitations reduced from 250 to 50

Removing date/time stamps

Some news about the UpLift Live 26 conference

Postbag

Mark Lee voice note on spam comments

Niraj Kapur has sent a voice note about AI, based on the content of last week's episode.

I'll be sending more voice notes from now on – see my guide on LinkedIn voice notes

My average post length based on 5 years of data

I want to do more guest podcasts! See my past appearances on other podcasts

LinkedIn's weekly sharing tracker now gone. There are more than 10 such updates coming in the next LinkedIn Roundup for Espresso+ members.

LinkedIn Local in Birmingham: join us on 6 March.

There's now a "living" LinkedIn newsletter that links to all my episodes of this podcast and that I will update each week.

Postbag

Anon: How can I make my Featured items look the same size?

Other topics in this week's show:

Something Big Is Happening AI article by Matt Shumer

Frank Prendergast has shared a voice note about this. Check out Frank's podcast with Justin Collery: The AI Argument

See this annotated version and podcast as a rebuttal to Matt's article, produced by Ed Zitron.

About that Matt Shumer post – another rebuttal, by Gary Marcus.

Watch a clip of Mustafa Suleyman, CEO at Microsoft AI, speaking to the Financial Times about what AI will do to white-collar jobs.

LinkedIn Local programme to shut down at the end of 2026.

LinkedIn action on automated comments

LinkedIn Future of Work fund open till 15 March 2026 – apply here

What's your oldest post on LinkedIn?

Bonus content I found after recording: check out episode 11 of The Last Invention, which includes interviews with Ed Zitron and Gary Marcus.

Postbag

Ashley Leeds: Premium banner image buttons

Caryn Yuen: Some experts say that sharing glimpses of your personal life can help build your brand and make it easier for your audience to connect with you. How important do you think this is? How often should one be doing this? How do you decide what’s worth sharing, and what’s not?

———

Phill Agnew interview: our final speaker at UpLift Live 26 on 26 March 2026. Get your ticket at uplift-live.com and see all speaker interviews at uplift-live.com/speakers

More in this episode:

1. Conference planning video
2. Banner image size blog
3. About those post-it notes

Postbag

Richard G Abrahams: As a fiction author, given that time learning and using social media is time not spent writing and editing fiction, and given that LinkedIn is a business platform, is there really any value for me to go through the learning curve to promote my novels? Will I really get return for the effort?

Ashley Leeds: How are LinkedIn group recommendation emails generated? How is your Espresso+ podcast on Apple?

Kate Clark: What's your view on LinkedIn events?

Caryn Yuen: Some experts recommend posting daily to build your personal brand, and some even suggest posting multiple times a day. What posting frequency would you recommend on LinkedIn, and why?

Also in the show:

Updates on my speaking gig in Milan, with slides for Espressians.

Banner image safe zone tip

Saves and sends – how to access what you've saved

Link click analytics

MS earnings call FY26Q2

Open Profile Premium messaging

Top Voices UK

UpLift Live price rise to £299 on 14 February. Get your tickets for our third annual conference in Birmingham on 26 March soon!

Postbag

Sara Gallagher: How can I realistically tell what advice is applicable to me, and what "works" because of the skewed sample but won’t in the broader LinkedIn universe? Does it just come down to trial and error?

1. Is your security certificate valid?
2. Recording an audio pronunciation
3. Mystery speaker for UpLift Live 26 – who is it?

Illiya Vjestica is running a bonus UpLift Live 26 webinar on Thursday 5 February at 4pm, on the topic of presentation best practice. This one's free for all ticket-holders to the 2026 conference.

Postbag

Mark Lee: I’m wondering what would happen if I chose to start another newsletter on a different topic potentially of interest to a different subset of my connections. Do all my connections get notified of the new newsletter? Does it have an impact on what happens with the other newsletter? Do all new connections get notified that I have two newsletters?

Do off-topic posts work?

Dates and times on posts

Recommendations and video testimonials

Postbag

Gillian Whitney voice note

Can anything be done to stop DMs fragmenting when sending LinkedIn recommendations?

LinkedIn security fake account

Update on fake LinkedIn security accounts via Guy Strijbosch

Where did all the Top Voices go?

Keep your headline short: check out some tips on the importance of making a quick impact with your profile headline.

UpLift Live conference discount

Our most recent LaunchPad call went well, and now we're offering a conference discount to Informed listeners.

Use INFORMED to get 20% off an in-person ticket to UpLift Live 26. That offer is valid until 11.55pm UK time on Saturday 17 January, and then it's a 10% discount after that.

Postbag

Hanne Møller – reposting your own post

Caryn Yuen – hashtags

I know LinkedIn has removed the ability to follow hashtags, but people can still use them. Some include hashtags within the body of their post to draw attention to certain words, while others add several at the end in a more Instagram-style approach. So what purpose do hashtags actually serve on LinkedIn now?

My top LinkedIn questions

1. Where do I start?
2. What do I post about?
3. Should I post personal stuff?
4. How do I approach people?
5. Do I need LinkedIn Premium?
6. Should I switch to creator mode?
7. How do I increase my Social Selling Index (SSI)?
8. Should I put links in posts?
9. Do I need a company page?
10. How do I get more engagement and visibility?

Postbag

Should a CTA be included in the headline?

Caryn Yuen

If the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlines that are too long won’t be read by humans, and if the intention of the text isn’t clear to the AI-powered LinkedIn search, that could do you harm.

How to share achievements

Famey Lockwood

LinkedIn has a new template for an individual to announce an achievement – degree, certification, award, etc. While the post is flashy and eye-catching, the question that I have and don’t understand is where does an individual show the actual document for the achievement? If the document is posted as a comment, the document isn’t always viewed in the feed. In addition, a person can say they have an achievement without actually having the evidence. (I have seen an individual post she had a certification from an organisation that I belong to so I knew the certification did not exist.) So, does LinkedIn want us to say we have an achievement without showing the evidence? There’s too much room for errors.

Check out the Add profile section button on your profile, where you can add relevant items that work better than the templated LinkedIn post:

1. Licenses & certifications
2. Projects
3. Courses
4. Publications
5. Honors & awards

My LinkedIn Year in Review

1. Joined in 2008 (but I wasn't active until 2017)
2. Active for 344 days (most of us got the same)
3. Top 5% (again, most of us got the same)
4. Peak times 10am–7pm (yawn)
5. 1 certificate
6. 634 new connections
7. 1382 connections "on the move"
8. 10K+ profile views
9. 1708 searches completed
10. Most used Premium feature: InMail (no way)
11. 192 posts (public posts only – I've done way more private posts)
12. 9173 reactions
13. 7076 comments
14. 3796 new followers
15. 3300 comments on others' posts
16. 1025 reactions on others' posts (must be more!)
17. 18 reposts
18. Support was my most used reaction after likes
19. I was a "Catalyst" (I've heard of a couple of people with "Amplifier")
20. Gus Bhandal was the person I kept up with most

Make sure you back up your LinkedIn data from time to time. See Mic Adam's analysis of how he uses his data with AI: part 1 and part 2.

Does the industry setting matter on your profile?

Christopher Johnson (voice note) 

LinkedIn industry options help page

Fake accounts with similar headlines?

LB Brittingham

I'm searching for other experts supporting introverts and I keep coming across profiles with "introvert living in an industry of extroverts" or similar. Many seem like real accounts. Maybe it's some sort of LinkedIn insider knowledge/meme? Kind of like newbies to Threads don't understand the rage bait from fake accounts when they first get there. I'm wondering if the same thing happens on LinkedIn.

LinkedIn release a community report twice a year and the latest one covers January to June 2025. They say they've stopped 61.2M fake accounts at registration. 22.2M have been restricted proactively before reports were needed by members, and only 385,900 accounts were restricted following member reports. If you suspect you see a fake account, you can report it via the More button on their profile.

Main topic: Is Premium worth it?

I joined in May 2021, paying £399.90+VAT. That's £479.88 per year or ~£1.31 per day. Here's what you get on Premium Business:

• Unlimited People browsing and searching
• Who viewed your profile over 90 days
• 15 InMails per month
• Custom CTA button
• LinkedIn Learning
• Open Profile
• Rotating banner
• Feature content at top of profile
• Enhanced Services panel
• AI features
• Gold badge
• Perks, currently including 3 months of free YouTube Premium and Spotify Premium

You might get a discount to stay when trying to cancel Premium, but I'm not offered that.

LinkedIn now has 100 million verified members, and Zoom will soon show your LinkedIn verification badge.

Some interesting videos to check out on YouTube:

• Rory Sutherland Behavioural Science & Marketing Q&A ~1h
• Algorithmic bias discussion ~1h 30m
• Lynnaire Johnston and Mark Williams ~1h 10m

UpLift Live 26 free ticket prize draw – ENTER NOW

Come to the LaunchPad call on Thursday 8 January 2026 at 11am GMT where the winners will be announced live!

Postbag

– What do you think of people customising their pronouns?

In short, don't do it!

– There are quite a few LinkedIn experts who seem to attach an image to every single one of their posts. Do text-only posts perform less well than posts with images?

Looking at my own data since the start of 2024, my text-only posts get 27% more impressions than my posts where I include an image.

Other topics

Lynnaire Johnston's livestream with Mark Williams (creator and former host of this show) at 8pm on Wednesday 10 December 2025: "LinkedIn, Legacy and Letting Go".

UpLift Live 26 LaunchPad calls for those attending or considering attending our conference on LinkedIn best practice:

• Thursday 8 January 2026 at 11am UK (public)
• Friday 20 March 2026 at 1pm UK

I'm speaking in Milan, Italy at Inspire Day, on 29/30 January 2026.

Congratulations to Gus Bhandal on the launch of his The Squeeze membership!

via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please?

— Look for opportunities to start conversations: birthdays, job changes

— Look through your network to find key referral partners and potential clients, then scour their profiles and content for anything that could start a conversation

— Don’t jump in out of the blue with a sales message. That will look like a campaign. Be more human!

— If there’s any sign that the other party might be open to it, use a voice note or even a video note to further humanise. I get great response rates.

via Espresso+: Does anyone get high levels of impressions with comments as a company page?

via Espresso+: How to be found through ChatGPT?

via Espresso+: Does an emoji in the Name field lead to spending one day in LinkedIn jail?

Engagement pods

Pods are unholy alliances of LinkedIn users who are trying to artificially boost their posts’ visibility in the LinkedIn feed. LinkedIn are trying to crack down, with a new video about this by Gyanda Sachdeva, a VP of Product Management at LinkedIn.

Thanks to an update from Tony Restell, UpLift Live26 speaker, who got this direct from LinkedIn:

Any profiles or companies you come across that are selling fake engagement services, please report directly via email to trademark@linkedin.com

Postbag

• Profile verification: to verify or not? (see more)
• Post timing: when is best to post?
• Recommendations: should they be up to date?

Other topics

Everyone is talking about algorithmic bias against women. I’m going to investigate.

A couple of text-plus-image posts:

• Changing the skin tone in emojis
• “Quiet Piggy”

Starting a post with a short bit of quoted text often seems to get me good engagement, as per the second example.

Why put a date and time stamp on posts? I wish LinkedIn would do something about this.

About the show

This feels a bit meta but here are some things related to the development and marketing of the podcast:

• There’s a new page at espirian.co.uk/informed
• There’s a new banner image as part of my rotating Premium banner
• I’ve invited 250 people (the monthly limit) to follow the company page
• There were ~1000 downloads for episodes 466 & 467 – thanks!

Postbag

• How do you manage lots of ongoing DMs?
• How much should we care about algorithms?
• Downgrading desktop features

Why not refresh your About statement with some icebreakers? Pick 3–5 conversation starters and drop them into your profile so that people doing their research can say something interesting to you.

Free LinkedIn members can now send only 3 free personalised invitations per month – there are 5 quick tips in the show for how to get around this very annoying limitation.

There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the Postbag.

Postbag questions

• Can you deactivate a company page without closing your personal profile?
• Can you talk about visibility being down on LinkedIn?
• Should we invest time in making newsletters, livestreams and videos on LinkedIn?
• How are comment impressions gauged and are they a useful metric?
• Is post boosting a good idea?

Generative AI data training: how to turn it off if you don’t want to give your data to LinkedIn for free.

Microsoft’s 2026 Q1 results are out, with some nuggets about LinkedIn growth.

Links

• Growth stalling post 1
• Growth stalling post 2
• LinkedIn membership growth tracker
• Ryan Roslansky on LinkedIn’s results
• Book a consultation with John
• Espresso+ community

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I only caught a glimpse of it in my feed, but the headline or hook must have stuck in my brain and started to evolve into an idea for a podcast episode. It’s not the first time that’s happened—and it definitely won’t be the last.

Chances are, it’s happened to you too, even if you didn’t realise it.

That inspiration came from just one impression out of almost 20,000!

• Impressions to irrelevant people don’t matter so long as there are enough relevant ones.
• It can be argued that nobody is completely irrelevant anyway… you just don’t know!
• Content topic is critical to attract attention of the right audience

So are impressions really a vanity metric?

To hear all my thoughts on this subject plus the following topics, click on the podcast link below.

Also covered:

• A profile feature makes a welcome return
• Video posting advice from LinkedIn™️...and it's actually quite good!
• New video trends feature
• Is spam getting worse?
• Premium free trial rules tightened
• Post of the week
• An announcement about the podcast

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

But do we REALLY know them?

Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

Lea Turner is known for her openness and authenticity so it was a challenge to get her to reveal something we hadn't heard before...but she is most definitely very interesting!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Plus:

• The challenge of keeping up with AI!
• AI video is getting better but it's not fooling me yet
• Exposing automated AI comment cheats (idiots)
• Two new features
• A new video newsletter from LinkedIn™️
• What happened to the mobile video feed?
• This post made me laugh
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

That plus:

• Can you simulate the engagement of a LinkedIn™️ post?
• New profile feature
• Embedding posts
• Do screenshots boost a posts reach?
• Are Russian comment bots infiltrating LinkedIn™️?
• The LinkedIn™️ DM privacy case has been dropped...but was it baseless?
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

That plus:

• Boobgate!
• New Newsletter analytics
• Feed sorting removed
• New feed sort tab being tested
• How to spot AI comments
• How LinkedIn™️ influence user behaviour
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Plus a brilliant post of the week (and it's not a video).

Video summary

https://youtu.be/_Cpjy-U0UXM

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Is it possible to have impact in that time?

A recent interaction led me to think about this topic. One hour a week is woefully inadequate but it's an interesting challenge...what would be the best things to do in those precious 60 minutes a week?

That plus:

• Two new features
• Your plummeting SSI means nothing!
• How much?! Is LinkedIn™️ Recruiter overpriced?
• Premium Duo pricing announced
• Top Voice requirements are tightened
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I've always said that there are 3 LinkedIns:

• The company
• The platform
• The community (us)

My prediction is that the biggest changes this year will come from user behaviour and those changes provide opportunities for all of us.

Topics covered:

Introduction

07.00 New features

24.30 My predictions for 2025

53.15 Is the trend towards video damaging the reach of other great content?

60.00 UpLift Live conference in March

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

But do we REALLY know them?

Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

This episode features the wonderful Louise Brogan, A much travelled LinkedIn™️ trainer with an IT background, a passionate feminist and advocate for small businesses.

We talked about the following topics

• Growing up in Northern Ireland during the troubles.
• Going to a school situated along the 'murder mile'!
• Why she left Belfast to study in Scotland
• How her travels have taken her around the world three times!
• Her early career in IT support including working for a massive corporate and why she eventually joined the NHS.
• Starting her own business and being risk averse
• The impact of losing her Dad when she had a 4 week old baby
• The advice she received which guided her towards social media training
• The pivot from broad social media to specialist LinkedIn™️ training & the benefits that has brought
• How she became a successful 'YouTuber' (over 2 million views) and why it attracts customers
• How she once turned criticism into a successful LinkedIn™️ post
• Being a feminist
• Her passion for small businesses
• Meeting the King! 👑
• Being an empath in business
• Whats on her happy list
• A book recommendation

Louise is a talker...something we both have in common so I'm impressed that we managed to keep this recording to just over an hour!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Also covered in this week's episode:

• Audio events are being scrapped
• How the 'see more' can be a curse
• New - enhanced profile cover slideshows
• More job losses at LinkedIn
• Elon's cringe comment
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Do you think it might be time to disconnect from a few?

Does it make sense to do it and will it help you?

What is the best way to go about it?

In this episode I try to answer all those questions plus:

• Not all subscribers are the same
• Positivity and LinkedIn™️
• The Recruitment Network support automation
• LinkedIn shares tips for posting short videos
• LinkedIn's new 'Build your voice' hub
• Post of the week

I also briefly talk about this brilliant post from Richard van der Blom

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Also covered in this episode:

• New 'Open to volunteering'
• 55 million users are now verified
• LinkedIn launches “Know-How That Sticks” campaign
• Lazy iOS mobile version histories
• The dangers of outsourcing messaging from your account
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

• Latest statistics from LinkedIn™️
• Update on Services
• The new AI hiring assistant
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

But the vast majority of those profiles aren't really freelancers or even service providers!

In addition, LinkedIn™️ are stating that there has been a 65% increase in service enquiries. My experience tallies with this but the enquiries are almost mostly inappropriate & irrelevant!

Services has so much potential but it's LinkedIn™️'s worst feature...poorly designed and implemented.

This is what I think they could do to improve it.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

But none of that matters if you are not primarily focused on building strong, sustainable relationships with the right people.

More of that later, the other topics covered in this episode are:

• Have LinkedIn™️ really stopped training their AI with our content?
• A few new features and a couple of retirements!
• Is LinkedIn one of the worst social media platforms for your privacy?
• LinkedIn™️ want you to show personality without being 'personal'
• An update to Dwell time
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

"You don't want Likes"

"LinkedIn™️ favour advice/helpful videos"

"A headline is essential"

There is lots of well meant advice out there about how to get your videos featured in the new mobile feed but most people are just making educated guesses.

I've crunched the data and can reveal a detailed analysis of what features are most likely to land your video in the new feed.

More of that later, the other topics covered in this episode are:

• Another job scam DM that could easily be prevented
• New: Share a quote from articles
• Sneaky LinkedIn have quietly added a new data privacy setting
• Premium 'Leads' in Services
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This came from a delegate on a course I delivered recently and it hit me right between the eyes. That's why so many people find it hard to find the time to post content, they overthink it!

Also in this episode:

• Feedback on pods and direct messaging
• How demure and mindful is your profile? I found out and got roasted!
• More changes coming to video content and livestreaming – potentially
• A heartbreaking post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

What are your objectives and are you achieving them?

This week I received a message which challenged my views on posting content on LinkedIn™️. I disagreed with the points made but that doesn't make them wrong or inappropriate, just different and a good challenge to my thinking.

So, I thought I would share my thoughts in this week's episode. Plus:

• Drafting a post with AI✧
• Premium perks
• Forwarding DMs
• More thoughts on organic reach (the lack of)
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

But are these exposures accurate and could some people be caught up in the fallout? That plus:

• 'Videos for you' on mobile app
• Sharing comments
• You really don't need hashtags
• 'LinkedIn is a mess. Here's how to fix it' The Guardian has it all wrong!
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Also the post of the week can be viewed here

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

• Business development on LinkedIn™️
• The use of AI
• LinkedIn™️ 'Associates'

Also covered in this episode:

• Collaborative articles
• The problem and prevalence of misinformation
• What is the right amount of characters in a text-only post?
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

But do we REALLY know them?

Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️

This week I chat with one of the nicest and most helpful LinkedIn™️ Experts out there, my friend John Espirian.

Subscribe to my newsletter for full show notes:

https://linkedin.com/newsletters/6726487426274992128/

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

In my experience, this is a big challenge for many people and they tend to either be:

• Full on (loud) but not authentic
• Bland, steering away from revealing any personality

Both of the above are driven by the same thing, a reluctance to reveal their real character and personality. It should be easy but it's really not!

So, I sat down with Ella for an hour or so and chatted about this fascinating topic.

Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198? John has since changed his views but since those days (2018), the tools have become more sophisticated but still do the same damage to this platform so I thought I would return to this important topic.

Also in this episode I talk about:

• A content generation tool called AuthoredUp
• Two new features
• A worrying security issue
• Post of the week

Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

But do we REALLY know them?

Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️

This week I chat with my favourite Kiwi, New Zealand based LinkedIn expert Lynnaire Johnston.

Lynnaire has a fascinating career history in radio, publishing and copywriting before finding her passion for LinkedIn™️.

Lynnaire is one of the friendliest, most generous and knowledgable LinkedIn™️ experts out there and I'm sure you will enjoy hearing her describe her background.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

That plus:

• The new video feed and how it impacts the videos we post
• Multiple image posts - new dimensions
• Images on external links are shrinking and it really doesn't matter!
• An outrageous post of the week

The New Video Feed

I was chatting recently with Lynnaire Johnston about this new feed (she doesn't yet have it) and she made the valuable point that this new style of delivery might necessitate a change in the way a video is produced.

Because the scroll has audio enabled (unlike in the normal feed) it puts more emphasis on the opening few seconds of the video and less emphasis on the words you type to accompany the post – these appear at the bottom of the video in this feed. This doesn't mean that you should worry less about the words because they still play an important role in the normal feed on both mobile and desktop (see image below).

In addition, the new video feed appears to zoom in somewhat which creates an issue with text on the video or even captions if you add them yourself.

How a video is displayed in 3 different feeds

As a reminder, this video feed is only enabled once you tap on some video posst you see on the main mobile feed, at the moment this is only for about 40% of the videos I see in my feed. Once you are in this feed you can the scroll to see more videos and those videos all autoplay with sound.

I suspect that LinkedIn will fix the zooming issue but that will probably take some time so it's worth ensuring your text does not go near the edges of your video for now.

Multiple Image Posts

The way images are displayed in a multi-image post is beginning to change as you can see here in these example of 2 and 3 image posts.

LinkedIn™️ have provided this helpful document which can be downloaded here.

I've had this change for a while but apparently more the majority of users are now seeing this in their feeds.

Images On External Links

LinkedIn™️ have announced that images on posts with external links are shrinking unless you sponsor (advertise) that post, in which case the image stays the same size as it has always been. Lots of people are up in arms about this! Why? External link posts are seen by very few people anyway so not seeing a larger or small image results in the same...it's not seen!

OK I'm being a bit cynical there but honestly guys, have you not learnt yet? Don't post external links, unless you really have to.

Employee Advocacy

Earlier this year I was a panel member on stage at UpLift Live when a question about employee advocacy on LinkedIn was asked. My slightly cynical response was to state that asking employees to Repost or Like a company page post was not employee advocacy in any sense yet that is as far as most organisations go.

I stand by that answer but it did occur to me that it was worth trying to explain what a more productive method would be.

Firstly I am not a fan of the phrase 'employee advocacy'. To my understanding an 'advocate' is someone who promotes someone or something. This leads to a belief that employee advocacy is all about encouraging employees to promote the company that they work for.

And for the most part, that is what happens. Employees either repost company page content or directly promote the organisation that they work for either to other potential employees or customers.

This is highly ineffective.

Below is a classic example. Robert Half have published an article (ironically about employee advocacy) and then asked their employees to post it...so they do!

This is merely a distribution mechanism and, as you can see by the lack of engagement, not a very effective one!

Whilst this might be employee advocacy for some organisations, others 'ask' their employees to post about the amazing work environment or how they are so happy working for them or how impressed they are with the products or customer service etc etc.

It just comes across as forced and hollow...frankly nobody is buying it!

We all know that promotional content does not do well on LinkedIn, it is difficult to attract engagement and so typically achieves poor reach. So why do companies do it? It strikes me as being nothing more than a 'ticking the box' exercise.

"employee advocacy...done!" ✔️

All that said, we know that company page content has extremely limited reach and this reach seems to be getting worse so it does make sense for organisations to use their employees personal accounts for their benefit.

If, however, the objective is promotion, it simply won't work. The problem is that the objective is wrong, if the objective was greater visibility then employee advocacy could work, if done the right way.

When an employee of an organisation becomes influential on LinkedIn then the organisation will benefit from their greater visibility. To become influential on LinkedIn though, the employee shouldn't be posting about how amazing the company is, that's not great content.

The trick is to identify individuals within an organisation who have the motivation and ability to gain a following and influence on LinkedIn. This does not need to be many employees, just a few with the right mindset and desire.

The second part of this is about what employees are asked to do and many organisations will be deeply uncomfortable with what is the right approach - to encourage employees to develop their own personal brand by producing content that is helpful, interesting, entertaining and focussed on the audience.

This is usually seen as a threat in most organisations and that is the heart of the problem.

In the podcast I also get into the topic of recruitment and how this strategy will impact the sort of people that are recruited.

Tip: Start small by encouraging a few select employees to comment on company page content. Make sure the content is focussed on the audience and not the company and let the employees contribute to it by adding meaningful comments that add value to the piece.

These same employees should also be encouraged to comment of many other posts (not from the company) that are focussed on topics that will be interesting to your target audience.

Let them build their confidence and credibility this way first.

Then give them the tools and skills to start posting great content designed to encourage engagement.

Once they have gained a strong following and influence, they can occasionally post something about their employer or it's products/services but the main objective is to increase visibility and influence.

Ultimately, the power of employee advocacy lies in authenticity. By encouraging employees to share their unique perspectives, you can create a more compelling and genuine narrative for the organization.

Post Of The Week

This a belter from Lara Bywater and mainly because the topic is just....well, unbelievable really!

How on earth could anyone be so stupid as to think that this business card is OK? Maybe they would defend it by saying it's just harmless banter...if you believe that then just read the comment thread!

It's not clever, it's not funny and it shows a complete lack of empathy or understanding of how a woman would receive this.

The post is also well structured with a great hook line.

Well done to Lara for a great post and for having the courage to call out this sort of behaviour.

That's all for this week.

If you are in Odense in Denmark at Linkedsummit this week, come and say hello!

Until next time...

Published by Mark WilliamsMark Williams People call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessionsPeople call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessions Published • 4d 181 articles So the organic reach for company pages has gone from poor to almost non-existent...so what do you do? You turn to your employees (who have better reach) and you call this employee advocacy! Sharing company page content is not employee advocacy, it doesn't really help either the company or the individual...but there is a better way. More of that plus; 🔶 The new video feed and how it impacts the videos we post. 🔶 Multiple image posts - new dimensions 🔶 Images on external links are shrinking and it really doesn't matter! 🔶 An outrageous post of the week from Lynnaire Johnston about this new feed (she doesn't yet have it) and she made the valuable point that this new style of delivery might necessitate a change in the way a video is produced.

Because the scroll has audio enabled (unlike in the normal feed) it puts more emphasis on the opening few seconds of the video and less emphasis on the words you type to accompany the post – these appear at the bottom of the video in this feed. This doesn't mean that you should worry less about the words because they still play an important role in the normal feed on both mobile and desktop (see image below).

In addition, the new video feed appears to zoom in somewhat which creates an issue with text on the video or even captions if you add them yourself.

How a video is displayed in 3 different feeds

As a reminder, this video feed is only enabled once you tap on some video posst you see on the main mobile feed, at the moment this is only for about 40% of the videos I see in my feed. Once you are in this feed you can the scroll to see more videos and those videos all autoplay with sound.

I suspect that LinkedIn will fix the zooming issue but that will probably take some time so it's worth ensuring your text does not go near the edges of your video for now.

Multiple Image Posts

The way images are displayed in a multi-image post is beginning to change as you can see here in these example of 2 and 3 image posts.

LinkedIn™️ have provided this helpful document which can be downloaded here.

I've had this change for a while but apparently more the majority of users are now seeing this in their feeds.

Images On External Links

LinkedIn™️ have announced that images on posts with external links are shrinking unless you sponsor (advertise) that post, in which case the image stays the same size as it has always been. Lots of people are up in arms about this! Why? External link posts are seen by very few people anyway so not seeing a larger or small image results in the same...it's not seen!

OK I'm being a bit cynical there but honestly guys, have you not learnt yet? Don't post external links, unless you really have to.

Employee Advocacy

Earlier this year I was a panel member on stage at UpLift Live when a question about employee advocacy on LinkedIn was asked. My slightly cynical response was to state that asking employees to Repost or Like a company page post was not employee advocacy in any sense yet that is as far as most organisations go.

I stand by that answer but it did occur to me that it was worth trying to explain what a more productive method would be.

Firstly I am not a fan of the phrase 'employee advocacy'. To my understanding an 'advocate' is someone who promotes someone or something. This leads to a belief that employee advocacy is all about encouraging employees to promote the company that they work for.

And for the most part, that is what happens. Employees either repost company page content or directly promote the organisation that they work for either to other potential employees or customers.

This is highly ineffective.

Below is a classic example. Robert Half have published an article (ironically about employee advocacy) and then asked their employees to post it...so they do!

This is merely a distribution mechanism and, as you can see by the lack of engagement, not a very effective one!

Whilst this might be employee advocacy for some organisations, others 'ask' their employees to post about the amazing work environment or how they are so happy working for them or how impressed they are with the products or customer service etc etc.

It just comes across as forced and hollow...frankly nobody is buying it!

We all know that promotional content does not do well on LinkedIn, it is difficult to attract engagement and so typically achieves poor reach. So why do companies do it? It strikes me as being nothing more than a 'ticking the box' exercise.

"employee advocacy...done!" ✔️

All that said, we know that company page content has extremely limited reach and this reach seems to be getting worse so it does make sense for organisations to use their employees personal accounts for their benefit.

If, however, the objective is promotion, it simply won't work. The problem is that the objective is wrong, if the objective was greater visibility then employee advocacy could work, if done the right way.

When an employee of an organisation becomes influential on LinkedIn then the organisation will benefit from their greater visibility. To become influential on LinkedIn though, the employee shouldn't be posting about how amazing the company is, that's not great content.

The trick is to identify individuals within an organisation who have the motivation and ability to gain a following and influence on LinkedIn. This does not need to be many employees, just a few with the right mindset and desire.

The second part of this is about what employees are asked to do and many organisations will be deeply uncomfortable with what is the right approach - to encourage employees to develop their own personal brand by producing content that is helpful, interesting, entertaining and focussed on the audience.

This is usually seen as a threat in most organisations and that is the heart of the problem.

In the podcast I also get into the topic of recruitment and how this strategy will impact the sort of people that are recruited.

Tip: Start small by encouraging a few select employees to comment on company page content. Make sure the content is focussed on the audience and not the company and let the employees contribute to it by adding meaningful comments that add value to the piece.

These same employees should also be encouraged to comment of many other posts (not from the company) that are focussed on topics that will be interesting to your target audience.

Let them build their confidence and credibility this way first.

Then give them the tools and skills to start posting great content designed to encourage engagement.

Once they have gained a strong following and influence, they can occasionally post something about their employer or it's products/services but the main objective is to increase visibility and influence.

Ultimately, the power of employee advocacy lies in authenticity. By encouraging employees to share their unique perspectives, you can create a more compelling and genuine narrative for the organization.

Post Of The Week

This a belter from Lara Bywater and mainly because the topic is just....well, unbelievable really!

How on earth could anyone be so stupid as to think that this business card is OK? Maybe they would defend it by saying it's just harmless banter...if you believe that then just read the comment thread!

It's not clever, it's not funny and it shows a complete lack of empathy or understanding of how a woman would receive this.

The post is also well structured with a great hook line.

Well done to Lara for a great post and for having the courage to call out this sort of behaviour.

That's all for this week.

If you are in Odense in Denmark at Linkedsummit this week, come and say hello!

Until next time...

Published by Mark WilliamsMark Williams People call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessionsPeople call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessions Published • 4d 181 articles So the organic reach for company pages has gone from poor to almost non-existent...so what do you do? You turn to your employees (who have better reach) and you call this employee advocacy! Sharing company page content is not employee advocacy, it doesn't really help either the company or the individual...but there is a better way. More of that plus; 🔶 The new video feed and how it impacts the videos we post. 🔶 Multiple image posts - new dimensions 🔶 Images on external links are shrinking and it really doesn't matter! 🔶 An outrageous post of the week from Lara Bywater Want these articles delivered to your inbox automatically❓ Simply subscribe to the Informed newsletter Follow me 👊 Ring the 🔔 on my Profile

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I've been a follower and admirer of Dan's work for several years, so I was delighted to finally get him on the podcast to talk about copywriting techniques, LinkedIn™️ and Bunions!

Plus a post of the week about gender equality!

Here are the topics we covered:

Dan's Journey and Overcoming Self-Doubt.

Dan shared his early days working as a forklift driver, his later studies at copywriting school, and his subsequent work as a copywriter at various ad agencies, working with massive brands

Authenticity in Professional Content

We chatted about how people find it challenging to really be themselves on LinkedIn™️ and how we need to become 'an expert in being ourselves' and why our inner critic is a 'ding dong' - I wrongly assumed this was a Canadian term!

He also shared his struggles with self-doubt and the importance of remaining true to oneself in communication.

Balancing Personal and Professional Content

We discussed how sharing personal experiences can effectively engage the target audience by illustrating overcoming relevant challenges. Dan emphasised the importance of authenticity and using language to impress oneself rather than others.

"Your audience is you"

We also discussed the trend of using complex vocabulary in professional settings and debated its effectiveness as a means of communication.

Content Creation Strategy and LinkedIn Success

Dan admits to being no expert in LinkedIn™️ content strategies but he has, through trial and error developed a style using images, quotes and carousel templates that resonate with his audience.

He also discussed his 'list and twist technique' as demonstrated in this 2 page carousel post.

AI & Creativity

Dan does use AI and is impressed with its capabilities but he "prompts it to prompt him to be more creative", not to answer questions or create for him.

Book Rankings, Deals, and Course Launches

Dan revealed his challenges with the competitive element of launching a book and bestseller rankings and how with that and marketing his course he stuck to his values and accepted that he is not going to appeal to everyone and that being helpful to others is more important than maximising sales.

Embracing Self-Expression on LinkedIn

Everyone has to start somewhere and Dans advice is to start small and develop a habit for content, even if it's just 15 mins a week brainstorming ideas for posts. Figure out who you are and how you want to communicate and develop the habit of creating content ideas.

As mentioned earlier, above really is a very brief summary of a 55 minute conversation so I strongly recommend you listen to the full episode to gain the most from Dan's expertise.

Thanks again to Dan for taking the time to share so many golden nuggets.

Post of the week

Plenty of good nominations this week including this highly impressive video post from Farouk Bacha in support of Lara Acosta

This weeks winner had less impressions and engagement but I've picked it because I think we can learn more from it.

An attention grabbing and recognisable image of a film star couple with a brilliant hook 'My new man!!' followed by...

Well icon…. Well screen saver.. ok not even screen saver… look I took the image from Google!

and then the (now irresistible) 'See more' link

Great structure, a great use of image and even more critical to it's success, an important and potential controversial topic.

Congratulations to Jo (although you would be much easier to tag if you used your full name...just sayin!) and thanks to Katharine Robinson for nominating it.

That's all for this week, feel free to say hi to Dan and let him know what you thought of the episode.

Until next time.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex.

Also in this episode:

• Creator mode confusion
• LinkedIn™️ Games
• AI-generated content screening
• The new immersive video feed mystery
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

But do we REALLY know them?

Interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

This week, it was my immense pleasure to sit down and chat with the UK accountants mentor and speaker MARK LEE FCA.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

That plus:

• New - Company page premium inc' Who viewed your company page'
• An improved 'Premium benefits' page plus a special offer
• Why the new 'Recruiters verification badge' is a disgrace!
• Post search results now favour Articles
• A great new option for profile custom buttons
• An interesting piece on Colla'boring'ative articles!
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover.

• How he grew up the '6th child' with his other siblings being 5 Old English Sheepdogs!
• His very sports orientated childhood and his (and his fathers) obsession with Lacrosse
• The benefits of focus and determination to achieve his potential in lacrosse
• How he attended 4 high schools in 5 years experiencing bullying at every turn
• Tough love from his father
• Why he gave up lacrosse and rebuilt his identity
• Dealing with authority (when you know they are wrong)
• The 1000 Origami Crane Challenge and how it changed him
• Completing a challenging 2,200-mile trek along the Appalachian Trail
• Quitting law school
• The difference between moving on and giving up
• How a random comment from a stranger "You could always live on a boat" led him to the maritime industry
• How he negotiated for and bought his first boat
• How he taught himself to sail his first voyage from New York to Boston
• Finding a new community of boat owners
• Becoming a boating entrepreneur as an outsider to the industry
• Artificial intelligence and the maritime industry

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

• Gillian Whitney
• Kevin D. Turner
• Tiina Jarvet
• Richard van der Blom 

Also in this edition:

• New takeaways on articles & posts
• New video feed on mobile
• An excellent example of brand partnership with influencer
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

So, it seems a good time to have a new look at this feature so that you can decide whether you will be going down that track. That plus:

• A new mysterious 'Who viewed your profile' filter
• Your comment doesn't comply with our policies!
• AI enhancements drive an increase in LinkedIn™️ Premium subscriptions
• A sneaky way to get 3 months Premium free
• How AI features are being assessed
• Native AI post generation. Is it any good?
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

• New Recruiter & Learning tools that assist retention but might also have the the polar opposite impact!
• New Privacy setting
• New option for profile custom CTA button
• Feedback from last week regarding the homepage feed
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This may be due to LinkedIn™️ deciding that they know what 'quality' content looks like.

Not you...you are clearly not in a position to decide this for yourself!

This week I discuss what we can do to fix this.

That plus;

• AI comments are getting very annoying!

• The real reason customised invitations are being limited and a cool workaround.

• A very sneaky change to your data privacy settings

• Saved posts feature urgently needs updating

• My take on Public groups

• Profile verification favours men!

• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Do the benefits of collaborative articles add up?

That plus;

• An update on the revamped Services section

• A voice message tip

• Sales Navigator improvements

• New profile photo feature

• Another new 'Pay to spam' feature update

• B2B Deep sales playbook. Useful or a Sales Navigator ad?

• Are LinkedIn Corp' Sales professionals using LinkedIn™️?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Also covered;

• Services page gets a makeover

• Creator mode is going

• Is profile verification enough?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Nanna was very open and honest in this chat where she describes a troubled childhood experiencing terrible bullying and parents distracted by her brother who had severe ADHD challenges.

She herself was later diagnosed with Dyslexia and ADHD yet has managed to become a very well known LinkedIn™️ expert in Denmark.

Join me in hearing why Nanna is such an INteresting person!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

That plus;

• How I became a LinkedIn 'Top voice'

• An update on profile verification with Persona

• More on how to get a community top voice badge

• New - Company sponsored articles

• Are hashtags still relevant?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

More of that later, also included in this episode I talk about;

• Uplift Live conference - I can offer you a discount.

• Profile custom buttons are really good but are they too effective?

• Verification issues and privacy concerns

• New Events features

• New features for collaborative articles

• More skills (that most of us don't need)

• New 'Daily' feature in LinkedIn™️ learning

• Public profiles get a revamp and there are winners and losers!

• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

interesting People interviews are designed reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

For this first episode, I sat down and had a good old heart to heart chat with Ashley Leeds.

Ashley always comes across as energetic and very positive...but is he always like this?

We discuss the traumatic events that influenced his childhood, why he quit his promising career as a Chef, how he met his wife Debbie, his kids, his many career and job moves and how he ended up being the 15-minute LinkedIn™️ guy!

I absolutely loved finding out more about Ashley and I'm sure you will too

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

So here are my predictions and wishes for this year...

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

• LinkedIn™️ ran a Christmas poll

• INteresting profiles 2024

• Issues with post drafts and article analytics

• Spot a pod

• New WVYP filters - are they useful?

• The new 'create an image' feature for Articles using Microsoft designer

• 50+ factors that can impact the performance of your posts

• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

That plus;

• Profile verification finally comes to Europe

• Skill assessments

• A new feature on profiles

• A new content newsletter from LinkedIn™️ - is it any good?

• How to report spam

• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I will share the results of my findings later but first, here's what else I cover in this weeks episode...

• Feedback on company page competitors

• A new profile feature

• A couple of improvements to Newsletters

• Why the out of office reply feature needs updating.

• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

And I got married as well!

This week I catch up on what has been happening on LinkedIn™️ while I've been away;

• Collaborative articles improve but become more like Q&A's rather than articles
• LinkedIn™️ break links with X (Twitter) accounts
• Several changes to company pages
• Profile videos are going to disappear
• Profile custom badges surpass creator website links
• 1 billion users...but less than 40% are active!
• Profile verification expands to Brazil and Australia
• More images allowed in image posts
• @mention (tagging) gets worse!
• The customized invitation debacle returns

All that plus the lowdown on my amazing trip.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Perhaps it's time to take a closer look at your profile? This week I chat with Karen Tisdell, who is a professional profile writer about what makes a great LinkedIn™️ profile. We don't agree on everything but I think you will find this discussion valuable.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

But is it right to publicly expose people who we believe are cheating in this way?

Plus:

• A new Chrome extension
• My thoughts on LinkedIn™️ AI enhancement tools
• A great AI talk from Mo Gawdat
• A brilliant post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I examine why they are doing it and why it's such a bad idea.

That plus:

• New message inboxes 👍
• New content search filter 👍
• Added feature to new custom buttons 👍
• Name pronunciation goes backwards 👎
• Does verification make you more visible? 🤔
• Added value author comments 💡
• 'Top' emerging creators (not) 👎
• Is it wise for LinkedIn™️ to be 'all in' on AI? 🤔
• Screw the views! 👍
• Post of the week 🏆

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

If you can consistently deliver on these points, you are much more likely to reach more of the right people on LinkedIn™️.

• NEW profile 'goals'
• Connections vs followers - your feedback
• How to promote a podcast, or anything else on LinkedIn™️
• A Hashtag u-turn or misinformation?
• Have you checked your profile URL preview lately?
• Daniel Roth the dictator and the arrogance of LinkedIn™️!
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

More on that later but here's the other things I covered in this weeks podcast:

• Are search filters going to become a premium feature? 👎
• An update of profile custom buttons 👍
• Do you hide your connections? 🤔
• Are LinkedIn Notifications The New Homepage Feed? 🤔
• LinkedIn™️ introductions make a return...ish! 👎
• About this profile becomes more prominent 👍
• Does AI generated content put you off the 'author'? 🤔

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

That plus,

• Passkey access is coming to LinkedIn

• 10 free AI courses on LinkedIn Learning

• Generative AI comes to Sales Navigator

• Do Thought leader ads damage subsequent posts reach

• Verified profiles get a makeover

• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

In this episode I explore what I think is really going on and why I think this isn't quite the bad move others seem to think it is.

That plus;

• Update on search alerts

• New cybersecurity woes

• Search filters for dating?!

• New link for 'build a resume'

• Profile website links update

• Profile verification waitlist

• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

So instead of not publishing this week, I thought you might like to listen to a livestream I did with Lynnaire Johnston this week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

According to LinkedIn Help they are 'experimenting' with dropping education, location and wait for it...employers from LinkedIn profiles! Is this true or are they misinformed?

That plus;

• Company page content is showing signs of better reach

• A new 'personalised' home page feed

• Thought Leader ads are now rolling out to all companies

• New mobile search design

• New Article publishing design

• New search alerts

• New Brand partnership label on posts

• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

They can be very dangerous!

That plus;

• Font changes on LinkedIn
• The job title search optimisation dilemma
• Could collaborative articles be more important than we thought?
• LinkedIn add Microsoft Designer for AI image posts
• New profile sections in Featured
• Sort feed added to the mobile app

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I swap seats this week and find myself being interviewed by Lynnaire Johnston.

"What does it take to produce 400 episodes of the world’s most listened to LinkedIn podcast? How does the host manage to inform and entertain us week after week? And why is Greece his favourite holiday destination?"

It’s LinkedInformed, episode 400.

Thanks to all those who contributed to this special celebration episode.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

In addition to that...

• A new 'Active Group' badge that misses the point!
• More feedback on the services marketplace
• Do more followers improve engagement levels?
• Feedback on a new LinkedIn authors' posts
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

While I was away, a few things have been happening on LinkedIn so in this episode, I'm catching up on it all!

The biggest news was LinkedIn's algorithm changes: I will give my thoughts on content dominance, meaningful comments, and the quest for 'knowledge & advice' amplification.

As you would imagine,I have a few things to say about it!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

We know that the content that perhaps should really be on Facebook does well on LinkedIn, but it's not going to generate business and pay the bills! On the flip side, neither is boring business content that fails to engage and is seen by very few.

So we need to find the sweet spot! 

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

"Don’t believe the bullsh!t that “commenting on others posts is the best way to grow”

So I thought it would be worth examining this in more detail.

Also in this episode;

• What's going on with Events messaging?
• Services Marketplace - dormant or important?
• Does unfollowing someone will reduce your relevance to them?
• Why I haven't published a book
• Is 'Open for work' worth having on your profile?
• A text-only Fathers day post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I can only give my feedback on the English language sessions from Ruben Hassid and Richard van der Blom for obvious reasons but they both provided plenty of gems in their presentations.

That plus a few new features and some features LinkedIn are retiring.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Artificial intelligence and how it can be utilized on LinkedIn.

I'm no expert and these examples are very basic, but I'm hoping you might find them useful

That plus;

• A new and very useful update to Sales Navigator
• New Recruiter features that every job seeker should know about
• Feedback on the new 'conversations happening now' feature
• A very creative post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Plagiarism is rife on LinkedIn and LinkedIn don't seem to be doing much about it. Can we help?

That plus:

• Feedback from the last LinkedInformed regarding the prevalence of LinkedIn ads in our feed plus some more thoughts on that strange data from Social Insider.
• You can now specify that a job application on LInkedIn is one of your 'Top choices' but do Recruiters really care?
• Did Fiverr game the algorithm by changing the job titles of their staff?
• LinkedIn cut 716 jobs, discontinue InCareer in China, and close their graduate training program.
• LinkedIn starts to test AI-generated posts
• A technique for getting great results from Chat GPT
• The dangers of AI - humanity could be at risk!
• A royal post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

AJ is very enthusiastic about what I saw as the beginning of the end for LinkedIn - personal sponsored posts.

Hear what AJ has to say and make your own mind up!

That plus

• New call to action button on profiles
• Why your follower numbers may have dropped
• LinkedIn Stats from 2022 - if you can make any sense of them!
• A positive change to hashtags
• LinkedIn reveals a little more about how the feed algorithm works
• A unique first for post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Your job involves many other activities, LinkedIn is, for most people, a small part of it. This a massive challenge for everyone…some people give the appearance of having nothing else to do than spend all day on LinkedIn!

But is that true? 

How do they manage to make so much time for Linkedin?

I will share my thoughts and ideas on that this week plus;

• Are the BBC stuck in a time warp?
• The new LinkedIn Content Academy
• Employee verification advances
• A useful Hashtag tool
• The great GIF mystery
• Improvements to collaborative articles

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

That plus 5 new features and an excellent video post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Sponsoring personal posts might seem like an innocent enough move, possibly even an exciting new feature to some but I see it very differently.

Sponsored posts will eventually lead to poor organic reach.

Poor organic reach will see LinkedIn decline to just being a job board again.

This could be the beginning of the end!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

That is the main topic of this weeks LinkedInformed but I'm also going to cover;

• 3 new features
• An update of collaborative articles
• The LinkedIn podcast academy
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

That is the main topic of this weeks LInkedInformed but before I'm also going to cover;

• LinkedIn soon turns 20!
• Should LinkedIn position itself as the next Twitter?
• LinkedIn tests DM's to companies
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week, I will explain why and reveal my recommended LinkedIn engagement strategy.

Plus several new LinkedIn features.

Welcome to the 385th edition of LinkedInformed

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Which is best for you and which is best for the post creator?❓

Do you want others to Like or comment on your posts❓

In this edition of LinkedInformed I will attempt to answer these three questions, plus;

• LinkedIn are laying off staff
• The best times to post on LinkedIn
• Is there a workaround to pinning a top comment on your post?
• The evil of ChatGPT - misuse of AI is happening already on LinkedIn!
• The best way to use the new 'Star' inbox feature
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Also, Microsoft results show modest sales growth for Linkedin but they have now reached the 900m member milestone.

Plus a couple of new features and a joyous post of the week!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

That plus;

• 4 new features/changes to LinkedIn
• My assessment of Tomer Cohen's recent podcast interview
• LinkedIn search parameters are unreliable
• Some interesting LinkedIn stats
• Do LinkedIn really know a good profile when they see one?
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I explain my 11 key wishes for LinkedIn this year, some are design/functional changes I want LinkedIn to make, and others are related to how the community behaves and use the platform.

PLUS - Post of the year 2022

and of course, the first post of the week for 2023

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week, I tackle this issue plus;

• An update on LinkedIn competitors
• Why multi-image posts are awful!
• What to do when you see a typo in someone's content
• New creator analytics 
• New products search
• 41 Big Ideas that will change our world in 2023
• Are ads killing your feed?
• New SEO for Articles / Newsletters
• Why has date connected been 'de-ramped'?
• Do LinkedIn Pods Work?
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Fake profiles are everywhere! And they are in danger of killing this valuable resource

What can LinkedIn do to stop them and what can we do to help?

This week, I talk about this important subject and Candyce Edelen shares a story about that reveals how far some organisations go to 'game the system'.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Also;

• Profile verification won't happen for small company employees
• New industry classifications might impact your profile
• Auto-captions are finally here!
• Native post-scheduling insights
• The author of this post of the week got banned for replying too much!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Also;

• Are LinkedIn being disingenuous about the recent HiQ ruling?
• I chat with John Espirian about this years algorithm research
• An amusing and very topical Twitter related post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

And if so, how can you improve your chances of being featured?

That plus;

• An update on 'About this profile'
• LinkedIn native post scheduling insights
• LinkedIn Recruiter now helps you find your own employees!
• A new LinkedIn post preview and format tool.
• Are LinkedIn avoiding accessibility?
• A company page that invites you to recruit it's employees!
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Also covered;

• Headlines still count for search results - confirmed!
• The new 'About this profile' feature...is it any good?
• New LinkedIn AI goes head-to-head with AI-based image generators
• Will LinkedIn's new 'suspicious message' feature be a help or a hindrance?
• Microsoft's quarterly financial results show continued growth for LinkedIn
• Should we stop Liking before we comment?
• How can you accurately measure the impact of Dwell time (posts)
• Finding your old posts
• New types of links for image, video, and template posts

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

• LinkedIn accept defeat on Re-sharing
• LinkedIn Top Startup lists
• Sales Navigator 'Deep sales'
• Where is the LinkedIn Podcast Network?
• Native post scheduling is close
• Thoughts on the new UK Creator Accelerator Program cohort
• Keywords in profile headlines
• How to leverage being tagged in a post
• What to write in company page post comments
• Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

• The strength of (moderately) weak ties and how this applies to LinkedIn
• New Page commitments
• Scheduling content with Aaron Pickering
• Part two of my chat with Nigel Thomas regarding LinkedIn content and engagement.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

• Plus Finding people to tag in your posts
• Finding comment-worthy content
• LinkedIn conquer Germany
• Could the new focused inbox kill InMail?
• The story behind last weeks post of the week.
• A post of the week about branding

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Big fan of the podcast and I'm reaching out because I believe I can bring your audience value. Here are 3 topics which I think they'd resonated with:

1- Getting Noticed: I can break down my exact posting strategy including focusing on headlines, optimizing for mobile, and how to write in a way which evokes emotion.

2- Engagement: Most people know engagement is important for LinkedIn but not many engage in a way that attracts their ideal clients - I'll explain how.

3- Networking: Likes and hearts are great for dopamine but the real power is in relationship building. I'll uncover how to build power connections to skyrocket growth.

Are you up for it?

I was...so here he is!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

With LinkedIn announcing a new feature allowing links to be added to photos or videos, I thought it was worth discussing the topic of links in posts again.

A short episode this week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face?

This week I talk with Kathryn Strachan, the MD and Founder of Copy House, a technology content marketing agency about how she has used a LinkedIn outreach strategy successfully on LinkedIn.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Is it worth the money?

Which one is most suitable?

It’s been over 3 years since I covered premium upgrades so I thought it was time for a bit of a refresh.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Inspired by an interesting post I saw about the problems associated with posts that contain links.

Plus plenty of new and rumored features and of course a brilliant post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I discuss this with Lynnaire Johnston and you might be surprised at the conclusions!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

How many is enough?

Are they overrated?

Is it better to have followers?

Plus changes to the feed algorithm, a 16-year-old gets banned and a brilliant post of the week from an Uber driver!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Maybe a robot can help? Have you considered the benefits of using AI to stimulate better copy ideas and structure?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

In this episode, I share some useful tips on how to bring your personality to your posts

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

We work hard to produce great quality content but are the right people seeing it? Is this something we can control?

The answer is yes…and no!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

In this episode, I will go through my hopes, fears, and predictions for 2022…I think it’s going to be a good one!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I saw this comment in a thread this week and do you know what, it’s a really good point! …I think LinkedIn needs another feed, a feed where content is purely there because the algorithm thinks we will be interested - connecting, following and relevance do not count - just the quality and subject of the content.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I deep dive into this and explore the relationship between followers and connections

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

More than that, it takes real courage!

But the benefits are massive... it's time to take that hat off!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Is it any good?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I chat with fellow LinkedIn Trainer Teddy Burris about the challenges we all face with the posting and engaging…the fear factor!

What stops us from engaging more on LinkedIn? Is it really a time thing, or is it for normally more complex and deeper reasons.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Why do LinkedIn keep things hidden from us?

LinkedIn have no obligation to tell us what is going on, they are a private organisation and are perfectly entitled to their secrets…but is it clever to keep your users second-guessing? What impression do we form of a company when they lack authenticity in this way? Does it matter to you?

LinkedIn will continue to evolve but they could achieve so much more by adopting a more open style of communication.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

With the full Marketplace feature planned for launching in Autumn/Fall this year, I thought it was time to start planning for its arrival.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

In this first episode, I chat with Ian Moyse, an experienced Sales Leader in the Cloud industry who has been involved with social selling for many years, he was even a guest on one of the first episodes of the LinkedInformed podcast back in 2014!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This show was created by the original host of the show, Mark Williams.

I've struggled through the heatwave that has hit the UK this week to bring you this episode, I hope you appreciate it!

Having missed last week, I have a number of things to cover but no one topic that dominates this edition, hence why I’m calling it a catch-up!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Michelle is a big fan of Pages and has built her business by helping her clients to successfully win business through their company pages, I say that her clients would be far more successful if they focus the vast majority of their time on developing their personal content, engagement, and relationships…you can make up your own mind as to who won the argument!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

We now see pictures and videos of pets, people talking openly about their emotions, and posts designed purely to entertain us so the question I want to ask in this episode is this;

Have we gone too far and where is the line of appropriateness?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Plus a couple of news items and a brilliant post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I’m going to give you my tips on how to put together a great cover story video with the help of some great examples.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

In this episode, I take a look at four recent posts, two that did well and two that somewhat bombed!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Craig has had a huge impact on LinkedIn by being genuine, authentic, and straight-talking.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

A great way to do this successfully is to collaborate with influencers.

This week I chat with Gordon Glenister about his new book "Influencer Marketing Strategy'.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Tune in to hear Michaels amazing story.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Kelsi was just doing her job - no automation or spam! A warning to us all!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

04.30 - LinkedIn news

25.35 - Video posts

01.02.50 - Post of the week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Sit back and enjoy listening as we get into all sorts of details about the LinkedIn algorithms, what types of posts engage, and plenty more.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

It's time start taking responsibility ourselves and stop waiting for LinkedIn to pull their socks up.

Dylan Jones is doing just that!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Welcome to another LinkedInformed. This week I want to focus on how we communicate on LinkedIn.

There are lots of ways to communicate with others on LinkedIn and I will cover them all but the overriding principle of effective communication is that it needs to be a two-way process.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

With contributions from Mark Lee and John Espirian, I take a look back at 2020

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I thought it would be fun to give you my predictions for next year but also to look back at some of my previous predictions to see whether I'm a visionary or not!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Is this still true and should we be taking a closer look at groups again?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

David Kilkelly is one of my favourite video experts on LinkedIn. I have followed him for some time for a source of inspiration and helpful tips so I thought I would have a chat with him about LinkedIn video. Interestingly our chat was as much about content as it was specifically about video.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

In this episode, I talk through my recommended post connection process.

Plus my rant about the LinkedIn top voices lists and a brilliant post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Building an effective, optimised profile is actually pretty easy, once you have been shown how. But one section, in my experience, causes us untold levels of anxiety – the About section (previously summary).

Most About sections are about as interesting as watching paint dry!

So why do we find it so hard to write something interesting and informative about ourselves?

In this edition of LinkedInformed I’m going to focus on how to write an excellent About section and demonstrate some great examples.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

LinkedIn finally brought stories to the UK. Unfortunately I was too busy swimming in the crystal clear water of the Ionian sea to pay any attention to it!

Not only that, they also brought out another new feature just towards the end of the week that would have been really useful for the whole of my holiday but pretty useless right at the end!

So this week I’ve been spending lots of time experimenting and having fun with LinkedIn stories

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Does scheduling content have a negative impact on post reach?

plus a hack that can improve your re-share reach

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

A look back at some earlier episodes plus lots of lovely messages from listeners.

A few new things about LinkedIn to discuss plus I ponder the question 'Is it worth posting something controversial?'

We also have a post of the week from a job seeker and a question about attracting post engagement.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

In addition, there are plenty of changes to the design and functionality of LinkedIn to talk about this week

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Anything will do, just say whatever you wish!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Also;

How The Economist achieves success with it's company page

A small change to profiles

Is the horrible copy & paste hack coming to LinkedIn?

How a start-up raised £200k from LinkedIn

Cross-platform posting

and we have two posts of the week!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Can influencer marketing be applicable to LinkedIn?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

It is an absolute scandal that LinkedIn allow anyone to post a job under the name of any company on LinkedIn.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Producing long-form content that is designed to be repurposed can be a fantastic way to ease that challenge.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Amongst other things John tells us about his CHAIR framework for getting started with content on LinkedIn or elsewhere.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Plus;

LinkedIn push Groups again

Ad's retargeting

Ryans first words as CEO

Tagging the right people

Post of the week x2

A question about polls

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I chat with Restream's Anya Razina about all things LinkedIn Live.

Enjoy!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

It’s great to have them back and I had high hopes that LinkedIn might have improved on the product in those 8 years…In this episode, I, with the help of Andy Foote, investigate whether they have.

Not just that but I cover LinkedIn Stories, the end of SSI  and a new feed algorithm that considers “dwell time’

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I chat with ex LinkedIn employee Jenae Kaska about her time at LinkedIn and the work she did supporting users via the @LinkedInhelp Twitter account.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This is a message I received from a connection this week and it reminded me that I'm not doing enough of this...Are you?

We all need to help each other at this time.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

- Do we try to post about something different or is it best to just join in with the noise?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Some of you may be working from home whilst others may have been furloughed, either way, I hope this weeks episode helps to take your mind off the crisis for a while.

This week I going to let you listen to an interview I recently did with Scott Millward on his excellent Thought Bubble podcast. You may remember Scott from episode 265 where I chatted with him about how to go viral on LinkedIn.

We had a really interesting and thoroughly enjoyable chat and I thought you might like to hear it.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Last week I casually mentioned Coronavirus at the end of the episode, like it was something of minor importance, now it dominates everything!

Including this episode.

Amongst all the panic and negativity out there, I thought I would share with you my own personal journey in dealing with this challenge. I like to think I'm pretty good in a crisis, in truth I'm really not but a few sleepless nights finally got my head into a better place.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

As Steve reeled from the shock and devastation he turned to the place he knows best...LinkedIn

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I look at how to find your company and personal followers and what to do to ensure your content is reaching those that are most important to you.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This short form, 24-hour type of content was made popular on Snapchat and Instagram.

Will it work for LinkedIn?

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

So what happened whilst I was away?

In short – not much but what did happen was massive!

Jeff Wiener is stepping down and will be replaced by Ryan Roslansky. I’m not sure how much this was covered whilst I was away but let me tell you…This could be HUGE!

So in this episode, I want to look back at the reign of Jeff and dig into the background of Ryan to assess how much things will change under his leadership.

I also have a brilliant new feature to tell you about

And a post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Despite missing a week and thereby needing to search the internet back across the last 2 weeks, I found hardly anything of interest! It seems Jan is a very quiet month for LinkedIn news – checking back this time last year was exactly the same!

We do, however, have a brilliant post of the week to talk about as well as the main subject of relevancy.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

So what has changed?

More of that later but as usual I will start with…

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I thought it would be a good idea to start this year by looking back and what was a fantastic 2019 for LinkedInformed.

In this episode, I will reveal the top ten episodes of last year as well as reminding you of what we covered in the top five of those.

I also have a post of the year for 2019 and an overview of the challenges that lay ahead for LinkedIn.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I think the week before Christmas is one of my favourites of the year. It’s never a busy time for LinkedIn training so I get to enjoy the build-up to the Christmas break…Christmas shopping, which largely involves answering the door to the Amazon delivery person these days! Plus carol concerts, Christmas films on TV and lots of nice messages from customers, associates and listeners to the show.

Unfortunately, Christmas is not always a happy time for everyone and I want to spare a thought for my buddy Steve Phillip. Steve bravely wrote an article this week announcing that he had recently lost his son to suicide. I’m close to Steve and when he told me the unexpected news I was completely numb with shock. I know it’s supposed to be a jolly time of year but I would ask all of you to take a few minutes to read his heartbreaking article..it’s important because we all need to more aware of the dangers of mental health issues.

I have two main topics to cover this week – the new LinkedIn groups features and an Article written by a listener to the show ‘Lessons from my 2019 Linkedin experience’

In addition, I have some feedback from last weeks show, a couple of new features LinkedIn are testing and a fantastic post of the week.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Two often misunderstood and misused features of LinkedIn.

Should you use them and what are the best techniques.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I have had a couple of listeners contact me this week to tell me about a strange message they received from LinkedIn regarding missing InMails, at first I thought it must be a hoax…it wasn’t!

Here's what you can found in this weeks episode;

06.00 - 11.30 Interesting stuff I saw this week

11.40 - 24.06 New Features

24.16 - 32.33 Do we need 30,000 connections?

32.44 - 45.20 The InMail Scandal

45.30 - 49.10 How our feed could be improved

49.20 - 53.18 Post of the week

53.28 - Question about the Daily rundown

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

For more go to https://linkedinformed.com/episode268

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

More at  http://linkedinformed.com/episode267/

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

So the time has finally come, I’ve been waiting in nervous anticipation for this for months and finally, LinkedIn have announced their new company page features. It, therefore, makes sense to focus on them this week although I will also continue with the series on LinkedIn settings.

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

A shift from the normal format, this week I’m chatting with Scott Millward, the Marketing Director of Matt Burton Associates.

Scott only started posting on LinkedIn in February 2019 and in a matter of months he was producing posts that went viral. How did he manage to do that so quickly?

Prior to our interview I checked back and counted the average engagement he received on his last 10 posts;

Reactions (Likes etc) – 1289/post

Comments – 193/post

In this fascinating interview, Scott reveals the techniques he has utilised to gain this level of success – enjoy!

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

In this episode, I continue to cover Privacy and settings but before that…….

• A LinkedIn Video Experiment: Does Native Video Drive Reach for Salespeople?
• LinkedIn Announces Updates to Talent Solutions: Benefits for Recruiters
• Best of LinkedIn Pages 2019: Nominations Are Now Open!

For the rest of the notes go to http://linkedinformed.com/episode264/

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

This week I continue with my tutorial on settings with probably the most important section of all - Privacy

But before that...

Go to http://linkedinformed.com/episode263/ for the full notes

Mentioned in this episode:

This show was created by the original host of the show, Mark Williams.

I thought I would cover a more educational topic this week by going through a very important but often ignored part of LinkedIn – your settings!

Once I started recording I realised this was far too big a subject to cover in one episode so I will break it down across 3 or 4 episodes. This week I’m covering the Account settings.

Also covered;

• The Linked Inn in Grimsby
• Have LinkedIn dumped one of Sales Navigators best features? 
• New features (they don't all work properly)
• New items in our feeds
• Why do Document posts achieve higher views?
• Post of the week
• Are hashtags really worth bothering with?