Inside the Click

REPLAY - Breaking the Mold: Rethinking Influencer Content for Authenticity and Creativity

Inside the Click — Tue, 30 Jan 2024 09:00:00 -0600

Monica is deep in her move to DC (follow along on her TikTok and Instagram!) so we're going to be replaying a few episodes the next few weeks.

This discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and value-driven posts rather than focusing solely on items or trends that convert. More info below:

There's a lack of representation for 30-something vloggers on YouTube, compared to younger and older creators. It seems there's hardly any relatable content for people in their 30s.
Dive into TikTok's move towards longer videos, hinting at a change in content creation. We compare Instagram and TikTok, noting how Instagram can feel more judgmental despite both platforms having similar negative comments.
We explore how millennials are torn between traditional family expectations and the more non-traditional ways of younger generations. Then, we delve into influencers and how some lack innovation, constantly pushing the same stuff without evolving.
Discuss the importance of creativity and unique approaches in content creation. It's not just about numbers but finding ways to connect with your audience. No one-size-fits-all strategies here!

Let's Connect!

DM on Instagram at @insidetheclick
Follow us on TikTok at @insidetheclick

FOLLOW ALONG

Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Email at hello@insidetheclick.com

Mastering the Middle Phase: Creator Strategies for Growth, Community Building, and Smart Monetization

Inside the Click — Tue, 23 Jan 2024 02:00:00 -0600

Welcome back to our weekly deep-dive on the creator economy. Whether you're a content creator experiencing frustration or aiming for significant growth, this episode delivers tailored advice to navigate and thrive in the specific challenges of your current phase.

Here's what's in this week's episode:

Dive into proven strategies for overcoming challenges in the intermediate phase of content creation
Uncover insights on audience growth tactics tailored to the unique struggles of content creators on the verge of going full-time
Explore effective community-building techniques that resonate with creators in the pivotal middle stage
Get actionable tips on optimizing monetization strategies, especially relevant for those seeking to elevate their income in the digital content landscape

Let's Connect!

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YouTube: InsidetheClickpodcast

Email at hello@insidetheclick.com

Fuel Your Influence: January 2024 Opportunities, Embracing Creativity, Unleashing a Winning Mindset for Ultimate Content Success

Inside the Click — Tue, 16 Jan 2024 02:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy. Below is what we discuss this week:

Unlocking 2024 Trends: Insights into the evolving creator economy and strategies to stand out in the new year, including the unique opportunities in January when major creators take social media breaks. This less cluttered landscape presents opportunities for smaller creators to gain visibility and engagement.
Content Creativity and Brand Collaboration: Embrace the shift towards unique storytelling in content creation, as exemplified by successful creators who seamlessly integrate brand placements into engaging narratives, fostering authenticity and connection with audiences.
Optimize Content Creation with Unique Storytelling and a Winning Mindset: Elevate your content by embracing your distinct perspective, prioritizing creativity over conformity. Draw inspiration from sports, emphasizing focus and consistency.

Let's Connect!

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Email at hello@insidetheclick.com

Top 5 Influencer Insights: AI Influencers' Backlash, LTK's New Planning Tool, Primetag Funding, FTC's Regulations, and TikTok's eCommerce Plans

Inside the Click — Fri, 12 Jan 2024 02:00:00 -0600

Welcome back to Inside the Click - Monica and Michelle here with Five on Friday, giving you the lowdown on all things creator economy in just 5 minutes.

What went down this past week:

The backlash against AI influencers highlights the importance of using real creators as brand ambassadors. The failure of the AI influencer trend indicates that AI-generated influencers are not resonating with audiences.
LTK's new planning tool provides creators with an easy-to-use content planning solution.
Primetag raises 3.8m in their latest seed round
The FTC's updated endorsement guides emphasize the need for clear and specific disclosures in influencer marketing.
TikTok's e-commerce expansion presents new opportunities for creators to monetize on the platform.

Let's Connect!

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YouTube: InsidetheClickpodcast

Email at hello@insidetheclick.com

Embracing Influencer Niches and Authenticity

Inside the Click — Tue, 09 Jan 2024 02:00:00 -0600

Welcome back to Inside the Click, your go-to hub for all things in the creator economy. In this episode, we delve into the influencer realm, exploring the importance of embracing your unique authenticity and resisting the urge to conform to the standard influencer archetype.

Holistic Discussion on Niches and Pivoting: A deeper exploration into holistic approaches related to niches, pivoting, and the importance of authenticity.
Imposter Syndrome and Inspiration: Reflections on imposter syndrome, embracing authenticity and individuality.
Encouragement for Authenticity: The challenges of breaking into the influencer space and the significance of staying true to oneself, despite industry norms.

Let's Connect!

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Navigating Platforms and Growth Strategies with Alexa from Charm Lane (part 2)

Inside the Click — Tue, 02 Jan 2024 02:00:00 -0600

Welcome back to Inside the Click, your resource for the creator economy. Happy 2024! We're diving into Part 2 of our conversation with Alexa from Charm Lane.

Listen to episode 1 first! (Apple Podcasts/Spotify)

Here's what we discuss:

Building Platforms and Growth Strategies (01:00)

Discussion on the challenges creators face in expanding across various platforms.
There's a need for a holistic strategy, advising starting with one platform and gradually expanding.

Navigating Platform Growth (04:00)

Discuss the challenges of multitasking across multiple platforms.
Importance of channeling energy into platforms that align with personal preferences and long-term strategy.
Stay true to one's unique content style and avoid the temptation to mimic others.

Long-Term Strategy and Mindset (09:00)

Long-term commitment is required for success in the creator space.
Insights into maintaining a positive mindset, staying resilient during challenging times, and pursuing what brings joy.
Alexa highlights the importance of consistent effort, maintaining authenticity, and following data-driven content strategies.

Setting Boundaries and Sustainability (13:00)

Discuss the need for boundaries and avoiding burnout, especially during intensive sales periods.
Reflections on the evolving consumer behavior and the impact on creators' content strategies.
Enjoy the creative process beyond external validation.

Stay in Your Lane, Be Original (20:00)

Stay authentic, avoid copycat content, and focus on originality for engagement.
Encouragement for creators to find joy in their content creation process and leverage analytics for content optimization.

Where to follow Alexa:

Let's Connect!

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Diversification, Instagram Algorithm updates, becoming a full time Content Creator - a conversation with Alexa from Charm Lane, part 1

Inside the Click — Tue, 19 Dec 2023 02:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy.

This week we have our first guest on the pod! Welcome Alexa from @charmlane. A former Meta employee, she decided to go all in on being a content creator a few months ago and has seen a lot of success. This is part 1 of our discussion, part 2 will be released next week!

We discuss:

Managing multiple platforms and links, as well as considerations for linking to retailers.
The impact of algorithm updates and the importance of consistency and quality in content creation.
The challenges and strategies of being a content creator.
The importance of building a diverse platform strategy.

Follow Alexa on any of the below platforms:

Let's Connect!

DM on Instagram at @insidetheclick
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Subscribe to our Substack insidetheclick.substack.com

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Creator Economy Updates - Whalar's Lighthouse, TikTok pushes forward, LTK's new AI, Instagram Gamification

Inside the Click — Fri, 15 Dec 2023 02:00:00 -0600

Welcome back to Inside the Click with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes.

What went down this past week:

Whalar's Lighthouse Launch: Whalar's introducing "The Lighthouse," physical campuses for creators. These spaces aim to educate and empower, offering mentorship and classes. This initiative targets professionalizing creators, providing hope for influencers and aspiring entrepreneurs.
TikTok Updates: TikTok now allows AI-generated content flagging, promoting authenticity. At "TikTok In The Mix," a live gig, the platform celebrated its influence in the music world, bridging digital and live experiences.
LTK launches Match.AI is a game-changer: Instantly pairing creators and brands with over 100 million data points for top-notch collaborations.
Instagram's Gamification: Instagram is telling you want the algorithm wants, and making a game of it.

Don't forget to rate, review, and share the podcast!

Let's Connect!

Instagram: @insidetheclick

TikTok: @insidetheclick

YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at hello@insidetheclick.com

Breaking the Mold: Rethinking Influencer Content for Authenticity and Creativity

Inside the Click — Tue, 12 Dec 2023 02:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy.

This week our discussion centers on the evolving landscape of content creation, particularly on platforms like Instagram and TikTok. There's a need for creators to bring back creativity, diverse perspectives, and value-driven posts rather than focusing solely on items or trends that convert. More info below:

There's a lack of representation for 30-something vloggers on YouTube, compared to younger and older creators. It seems there's hardly any relatable content for people in their 30s.
Dive into TikTok's move towards longer videos, hinting at a change in content creation. We compare Instagram and TikTok, noting how Instagram can feel more judgmental despite both platforms having similar negative comments.
We explore how millennials are torn between traditional family expectations and the more non-traditional ways of younger generations. Then, we delve into influencers and how some lack innovation, constantly pushing the same stuff without evolving.
Discuss the importance of creativity and unique approaches in content creation. It's not just about numbers but finding ways to connect with your audience. No one-size-fits-all strategies here!

Let's Connect!

DM on Instagram at @insidetheclick
Follow us on TikTok at @insidetheclick
Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Email at hello@insidetheclick.com

Engage, Influence, Donate: Rodeo's Beta Buzz, NYT's Insights, Button's Billions, and Impactful Giving

Inside the Click — Fri, 08 Dec 2023 02:00:00 -0600

Welcome back to "Inside the Click" with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes!

What went down this past week:

Rodeo's Game-Changing Beta App

Rodeo dropped their beta app, changing how creators bank on their content.
Get paid based on how users engage, thanks to the 'creator fund'.
Check out shoprodeo on IG to jump on the beta train!

The Big Scoop from The New York Times

Nothing groundbreaking, just more love for the booming creator economy.
Interesting point: the rise of 'brand' influencers vs. the 'mom and pop' vibe.
Tech and AI? Yeah, they're your buddies for sky-high growth.

Button's Mobile Commerce Power Move

Button's tech set to drive over $10 billion in mobile commerce in 2023.
Sneaky power behind affiliate links - watch out when you're hustling on platforms!

"Things I Bought and Liked" Creator's Good Deeds

An undercover creator's yearly drive for teachers' Amazon wishlists.
Big shots like Howl ($10k) and Lil Dicky ($15k) stepping up!
Spotting performative vs. truly impactful donations.

Let's Connect!

Instagram: @insidetheclick

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YouTube: InsidetheClickpodcast

Substack insidetheclick.substack.com

Email at hello@insidetheclick.com

Athlete Influencers & Social Commerce: Redefining Monetization in the Next Generation

Inside the Click — Tue, 05 Dec 2023 02:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy. In this episode we discuss how things are changing for creators, checking out how the NIL (Name, Image, and Likeness) rules shake things up for college athletes and the whole new world of social commerce.

Here are the highlights:

NIL Rules & Student Athletes: These rules give college athletes new ways to cash in on their skills, making connections between sports and influencer marketing. Athletes are naturals at telling stories, making brands more trustworthy and getting folks more engaged.
Helping Athletes in Content Creation: There's not a lot of help for student athletes diving into making content. It's about time platforms and agencies step in to help them use social media smarter.
Making Money as an Athlete: Athletes, especially in smaller sports, struggle to make money. It's key to find more ways to make cash to ease the money stress.
TikTok Shop & Being Real: TikTok Shop has evolved. It's tough to find a balance between making lots of sales and not taking too much from the creators.

Let's Connect!

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Influencer Insights - Are student athletes the new influencers?, TikTok's Black Friday Impact, Substack vs. TikTok, Pinterest's Inclusivity Tool

Inside the Click — Fri, 01 Dec 2023 00:15:00 -0600

In today's Five on Friday Influencer News Episode we're covering:

NIL Impact on Influencers: Brands are adapting influencer strategies for student-athletes entering sponsored content. Sports Illustrated reports on the need for support and expertise among student-athletes in content creation.
Micro Influencer Agencies: Business Insider highlights top agencies like Estate 5, ideal for creators with 10k-50k followers aiming to elevate their brand through reputable management.
TikTok's Black Friday Triumph: TikTok Shop's debut on Black Friday showcased impressive conversions, with BK Beauty noting a substantial 35% increase in direct TikTok-related sales, surpassing previous years' sales combined.
Substack Ventures into Video: Substack unveils new video tools, challenging platforms like YouTube and TikTok, aiming to create a distinct media system based on subscriptions rather than traditional ad-driven models.
Pinterest's Inclusivity Initiatives: Pinterest introduces 'body type ranges' as a search filter in fashion and wedding categories, a step toward inclusive searching, aligning with AI advancements and anticipating potential regulations around body image issues.

Sources:

https://www.businessinsider.com/micro-influencer-agencies-talent-managers-2023-11

https://www.si.com/fannation/name-image-likeness/news/brands-adjust-influencer-marketing-strategies-for-nil-engagement-nick9

https://www.theinformation.com/articles/a-monster-explosion-tiktok-discounts-and-livestreams-juice-holiday-sales

https://www.washingtonpost.com/technology/2023/11/29/substack-video-competititon-creator-economy/

https://techcrunch.com/2023/11/29/pinterest-begins-testing-a-body-type-ranges-tool-to-make-searches-more-inclusive/

Let's Connect!

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Industry Insights: AI for Influencers and some tools that are doing it right

Inside the Click — Wed, 29 Nov 2023 02:00:00 -0600

Replaying our AI deep-dive episode and what it means for Creators.

We discuss two Influencer-specific AI products:

Let's Connect!

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Unveiling Black Friday Insights: Influencer Shopping Highlights, Platform Surprises, and Post-Sale Strategies for the Year Ahead

Inside the Click — Tue, 28 Nov 2023 02:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy.

This week we're recapping Black Friday - from deals we saw to Platform surprises to consumer trends, we break it all down.

We also discuss how you can look at your BF/CM performance and take the learnings into the rest of the year. You can continue this success and maximize your audience conversion into December (and 2024)!

Let's Connect!

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REPLAY - Holiday Prep, part 3: Black Friday & Cyber Monday and what to do to stay on track

Inside the Click — Tue, 21 Nov 2023 02:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy.

We are THREE days away from Black Friday so we are re-sharing our Black Friday/Cyber Monday episode, which includes what to do on the actual days to set yourself up for success.

Below is what we discuss:

Where to start when it comes to planning your Black Friday/Cyber Monday content
How to make sure you get the 'last click' during this crowded time
Promo codes - what they mean for your earnings (and Monica's biggest tip for all of Black Friday/Cyber Monday!)
What to do ON Black Friday and Cyber Monday so you don't drive yourself crazy
The importance of having a backup plan
Holiday delays with reporting - when to freak out and when to be patient during this high-volume time
Testing new retailers to see if they work before peak sales time
Monitoring real-time so you can react but don't burn out

Let's Connect!

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TikTok tips and updates for Influencers, More Instagram tests, Black Friday is almost here - 5 on Friday

Inside the Click — Fri, 17 Nov 2023 02:00:00 -0600

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

More Instagram updates for Influencers
TikTok video hacks for Influencers
People are getting news on TikTok now more than ever
Lots of Black Friday sales are starting THIS WEEKEND!

Don't forget that we have THREE holiday prep episodes for you to dive into as Black Friday/Cyber Monday approach!

Part 1 - using data to plan your holiday content
Part 2 - why you need to start posting for holiday ASAP
Part 3 - what do to on Black Friday and Cyber Monday to optimize your content

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Let's Connect!

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Email at hello@insidetheclick.com

Can't Miss Holiday Webinars and Office Hours to Strategize Your Earnings this Holiday Season

Inside the Click — Wed, 15 Nov 2023 00:15:00 -0600

Welcome back to our Influencer Insights episode. This week we're breaking down the webinars and trainings that you should not miss to make the most out of this holiday season.

Don't forget that we have THREE holiday prep episodes for you to dive into as we get even closer to Black Friday/Cyber Monday!

Part 1 - using data to plan your holiday content
Part 2 - why you need to start posting for holiday ASAP
Part 3 - what do to on Black Friday and Cyber Monday to optimize your content

Let's Connect!

DM on Instagram at @insidetheclick
Follow us on TikTok at @insidetheclick
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Is Social Commerce the future of the Influencer Industry?

Inside the Click — Tue, 14 Nov 2023 02:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy.

This week we are doing a deep dive on Flip, the Social Selling app that's sweeping the e-commerce world. Social Selling may be the future of Influencing.

We discuss:

Why you need to be on Flip NOW
How intent plays a major role in purchase on social media platforms vs in an e-commerce app
What will happen to multi-brand retailers if apps like Flip take off?
Why retailer/brand loyalty programs don't matter when Consumers use Flip

Don't forget that we have THREE holiday prep episodes for you to dive into as we get even closer to Black Friday/Cyber Monday!

Part 1 - using data to plan your holiday content
Part 2 - why you need to start posting for holiday ASAP
Part 3 - what do to on Black Friday and Cyber Monday to optimize your content

Let's Connect!

DM on Instagram at @insidetheclick
Follow us on TikTok at @insidetheclick
Subscribe to our Substack insidetheclick.substack.com

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Shop with your Amazon account on Instagram, Morgan Stewart McGraw's Influence, Instagram bonuses are back, How much brands will Pay Influencers - Five on Friday Influencer News

Inside the Click — Fri, 10 Nov 2023 00:15:00 -0600

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

Meta announced that they’re testing an invite-only holiday bonus that rewards creators for reels plays and photo views on Instagram.
CreatorIQ has revealed how much brands are actually willing to pay influencers for sponsored posts on Instagram as part of their 2024 influencer marketing trends report.
The TIk Tok creator fund coming to a close after 3 years
The Wall Street Journal wrote about Morgan Stewart McGraw’s influence.
Meta and Amazon are teaming up on a new in-app shopping feature on Facebook and Instagram.

Sources

https://about.fb.com/news/2023/11/giving-creators-more-ways-to-earn-money-on-facebook-and-instagram/

https://adage.com/article/datacenter/what-brands-are-actually-willing-pay-instagram-influencers-datacenter-weekly/2526861

https://www.businessinsider.com/tiktok-end-creator-fund-after-three-years-influencers-mr-beast-2023-11

https://www.wsj.com/style/fashion/morgan-stewart-mcgraw-renggli-clothing-852ce830

https://techcrunch.com/2023/11/09/meta-and-amazon-team-up-on-new-in-app-shopping-feature-on-facebook-instagram/

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Let's Connect!

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Email at hello@insidetheclick.com

Influencer Insights: Free tools to help you grow your Business, Amazon's Black Friday/Cyber Monday Announcement

Inside the Click — Wed, 08 Nov 2023 02:00:00 -0600

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry.

Today we're talking about our free tools to help you grow your business, especially if you've been established for awhile and feel stuck.

We also dive into what Amazon is doing for Black Friday/Cyber Monday and their tools to help Creators.

Show links below:

Holiday Prep Episodes:

Part 1 - using data to plan your holiday content
Part 2 - why you need to start posting for holiday ASAP
Part 3 - what do to on Black Friday and Cyber Monday to optimize your content

Let's Connect!

DM on Instagram at @insidetheclick
Follow us on TikTok at @insidetheclick
Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

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Bonus Programs for Influencers - which one is the best for you to use during Holiday?

Inside the Click — Tue, 07 Nov 2023 02:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy.

Today we are talking about bonus programs on different platforms (specifically Mavely and Howl). We discuss how to tell what bonus program is best for you and your Influencer business going into holiday.

Don't forget that we have THREE holiday prep episodes for you to dive into!

Part 1 - using data to plan your holiday content
Part 2 - why you need to start posting for holiday ASAP
Part 3 - what do to on Black Friday and Cyber Monday to optimize your content

Let's Connect!

DM on Instagram at @insidetheclick
Follow us on TikTok at @insidetheclick
Subscribe to our Substack insidetheclick.substack.com

FOLLOW ALONG

Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Email at hello@insidetheclick.com

Platform updates and tips and tricks for Holiday - it's Five on Friday

Inside the Click — Fri, 03 Nov 2023 03:00:00 -0600

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

Instagram has TWO MORE updates, one of which could be a really fun for Influencers to engage with their audience around this Holiday time
Pinterest launches a hub to educate Creators and help them grow
College of Influence launches a Preparing for Holiday Blog Post

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Let's Connect!

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Substack insidetheclick.substack.com

Email at hello@insidetheclick.com

The Future of Ecommerce is Social Selling - Inside the Flip App

Inside the Click — Wed, 01 Nov 2023 00:15:00 -0600

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry.

In this episode, we talk about social selling and what impact it's making in the creator economy. We're taking a peek inside the Flip app to get an in-depth view of the latest form of social selling.

Let us know what else you want us to dig into for next week's Insights episode!

Let's Connect!

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Strategic Evolution for Influencers: Optimizing Content, Pivoting to New Niches, and Maximizing Engagement for Audience Growth

Inside the Click — Tue, 31 Oct 2023 03:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy. This week we talk about how you can approach your evolution as an Influencer. Below is what we discuss:

Strategic Insights for Content Optimization: Dive into essential data-driven strategies, focusing on enhancing content performance to boost engagement within the influencer realm.
Visual Content Analysis for Enhanced Engagement: Visual analysis of content performance is important - look at high-performing posts against lower-performing ones.
Navigating Content Evolution: Monica shares insights from her Instagram tenure, highlighting engaging storytelling through daily experiences. She emphasizes the need for alignment between personal evolution and content evolution to maintain audience engagement.
Adapting Content Amid Life Changes: There can be a challenge of content alignment with personal life changes. It's important to strategically adapt content to resonate with evolving audiences while staying authentic to your journey.
Embracing Content Diversification: Influencers can embrace content diversification, citing examples such as Taylor Swift's genre shift. Planned, gradual content introductions can organically engage and retain audiences during shifts in content themes.
Strategic Collaborations for Audience Growth: Discussing strategic influencer partnerships and brand collaborations - these are methods to tap into new audience segments while maintaining authenticity and relevance.

Let's Connect!

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Instagram updates for Influencers, Apple Pay for Later, Gen Z social commerce - it's Five on Friday

Inside the Click — Fri, 27 Oct 2023 02:00:00 -0600

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

Instagram launches a slew of updates
Apple Pay for Later rolled out to everyone
Farfetch gets the go-ahead to buy into Yoox Net-A-Porter
Gen Z is going to buy from social this holiday
Sephora sale starts today for Rouge

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Let's Connect!

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Email at hello@insidetheclick.com

Overcoming Imposter Syndrome as a Content Creator - Influencer Industry Insights

Inside the Click — Wed, 25 Oct 2023 00:15:00 -0600

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry.

In this episode we talk about overcoming imposter syndrome and breaking down what happens when imposter syndrome takes the front seat: perfectionism, paralysis, people-pleasing, and procrastination.

Let us know what else you want us to dig into for next week's Insights episode!

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REPLAY - What new platforms should you use to grow as an Influencer?

Inside the Click — Tue, 24 Oct 2023 03:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy!

This week we want to re-share our episode discussing how you can approach expanding your platforms as you grow your business.

Below is what we dive into:

The perks of being an Influencer (0:48)
Using new platforms, overview (3:39)
Reddit deep-dive, including Laniege's foray onto the platform (4:32)
Substack & Instagram Subscribers - free vs paid, providing value for your audience (18:33)
Creator paywalls - an opportunity to leverage your superfans! (31:15)
Our million dollar idea that will certainly happen on Instagram Subscribers at some point (33:14)
Your follower funnel - how to find new audiences as you evolve as a Creator (41:32)

Let's Connect!

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Follow us on TikTok at @insidetheclick
Subscribe to our Substack insidetheclick.substack.com

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Email at hello@insidetheclick.com

Amazon Launches Create, Retail Sales Growth, Walmart Marketplace, Instagram more Impactful than TikTok

Inside the Click — Fri, 20 Oct 2023 00:15:00 -0600

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

Amazon is making Influencer tools available to everyone
Instagram remains as the most impactful social media platform ahead of TikTok
Walmart is beefing up its Marketplace to compete with Amazon during the holidays
Consumer resilience is strong and consumers are still spending. They spent more in September than in August
Uniqlo is planning a North America expansion with over 200 stores by 2027

Resources:

https://wwd.com/fashion-news/designer-luxury/instagram-tiktok-launchmetrics-1235879632/

https://www.voguebusiness.com/technology/amazon-wants-shoppers-to-post-influencer-style-content

https://www.cnbc.com/2023/10/18/walmart-beefs-up-online-marketplace-in-amazon-challenge.html

https://finance.yahoo.com/news/retail-sales-smash-expectations-in-september-with-us-consumer-slowdown-nowhere-in-sight-123221872.html

https://www.glossy.co/fashion/uniqlos-new-us-ceo-yoshihide-shindo-plans-aggressive-american-retail-expansion/

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Let's Connect!

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Influencer Industry Insights: Leveraging Trends and why timing is crucial for success

Inside the Click — Wed, 18 Oct 2023 03:00:00 -0600

Welcome back to our Influencer Industry insights segment, where we provide some deeper insights into the Influencer industry.

In this episode we talk about leveraging trends to boost your exposure and success as a Content Creator.

Let us know what else you want us to dig into for next week's Insights episode!

Let's Connect!

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SCAMfluencers - the importance of ethics as you grow your influence

Inside the Click — Tue, 17 Oct 2023 02:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy.

This week we discuss the scams that unfortunately happen in Influencer marketing. It's so important as you grow as a Creator that you stay true to yourself and your audience, and that you don't fall into any traps as you find resources to grow your business

Below is what we discuss:

The line between good marketing and false marketing for your business
Why emotionally connecting with your target sells, and may take longer if you do so legitimately
The importance of multiple income streams in your Creator business
Finding legitimate resources to help grow your Influencer earnings (like Mind Your Business, created by Nitsan Raiter Fluxgold)

Let's Connect!

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Amazon Prime Day growth, Is Instagram bringing back Paid Reels?, Spotify's AI test - it's 5 on Friday

Inside the Click — Fri, 13 Oct 2023 02:00:00 -0600

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

Is Instagram going to bring back its Paid Reels Program?
Spotify is testing AI to translate podcasts
Reddit published a study showing the platform engages film and tv audiences
Cirque du Soleil launches their own Influencer Network
Amazon Prime Day was up year over year...in items purchased

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Let's Connect!

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Industry Insights: AI - what it means for Influencers and products you should check out

Inside the Click — Wed, 11 Oct 2023 04:00:00 -0600

Changing things up this week - we want to give some deeper insights into the Influencer industry. In this episode we talk about AI and how it's coming to life in this space.

We discuss two Influencer-specific AI products:

Let us know what else you want us to dig into for next week's Insights episode!

Let's Connect!

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Email at hello@insidetheclick.com

Holiday prep, part 3 - Black Friday & Cyber Monday and staying on track to make the most money

Inside the Click — Tue, 10 Oct 2023 04:30:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy.

This is our FINAL holiday prep episode in our three part series! This week is all about Black Friday and Cyber Monday, the peak of Holiday shopping.

Below is what we discuss:

Where to start when it comes to planning your Black Friday/Cyber Monday content
How to make sure you get the 'last click' during this crowded time
Promo codes - what they mean for your earnings (and Monica's biggest tip for all of Black Friday/Cyber Monday!)
What to do ON Black Friday and Cyber Monday so you don't drive yourself crazy
The importance of having a backup plan
Holiday delays with reporting - when to freak out and when to be patient during this high-volume time
Testing new retailers to see if they work before peak sales time
Monitoring real-time so you can react but don't burn out

Let's Connect!

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Influencer Industry Secrets released in new book, LTK Con, YouTube IQ Creator Program, Snapchat Sponsored Links, Creator Campaigns going beyond Social

Inside the Click — Fri, 06 Oct 2023 01:45:00 -0600

Hello and welcome to inside the click’s five on Friday episode where we breakdown this week’s need-to-know news in influencer marketing in under five minutes. Today it’s just me, Monica so let’s get into it!

Washington Post reporter Taylor Lorenz who writes about social influence on the internet released her book EXTREMELY ONLINE: The Untold Story of Fame, Influence, and Power on the Internet. The book reveals everything “behind the gram” that has gone on in the influencer space as it has evolved over the last decade. You can read an expert on how the Instagram influencer ‘floodgates’ really opened with a backfiring FTC crackdown over on fortune.com
LTK hosted its annual invite only conference in Dallas, TX. Each year, LTK uses this time for creators to be celebrated, connect with brands and to announce new product releases and the upcoming vision for the platform. This year, LTK unveiled the Marketplace which is a hub within the platform where creators can submit proposals for gifting and monetary opportunities. They also announced a comment section in the LTK app so that your followers can engage with you not just on social but within the LTK shopping app itself.
YouTube announced that it will give healthcare content creators new opportunities to educate diverse audiences. It’s called the IQ Creator program and is an expansion of The IQ which was released last year. The goal is to tackle health quite through information quality. Around 50 health content creators will be selected and will receive guidance from YouTube specialists and a $10000 investment to make and release health education videos that target underserved audiences.
Snapchat has begun testing Sponsored Links in ‘My AI’ Chatbot Responses. the process will essentially match keywords to relevant promotions within My AI responses. For example, a query that includes the term “haircare” might trigger product a promotion for such in the chat stream. Snap says that over 150 million people have submitted over 10 billion messages to My AI, making it one of the most widely used consumer chatbots available. From the examples Snap has given, it sounds like this is going to be tested out with beauty brands first.
Marketing Brew released their findings from conversations with True Religion and Chipotle on how they’re diversifying their influencer marketing strategies. Brands are going beyond working with creators just on social media and are incorporating creator content in their email marketing strategies. While True Religion is sending out emails with influencer round-ups, chipotle is going beyond social media by incorporating influencer marketing into their tv campaigns.

That’s it for this week. If you haven’t yet, be sure to subscribe to our substack in order to receive daily influencer marketing news. Think of it like the Skimm but for the creator economy. Thanks for listening and don’t forget to subscribe, rate, and review! Each one counts in making sure we can get you everything you need to succeed in your business.

Substack: https://insidetheclick.substack.com/

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Holiday - it doesn't just mean Christmas content!

Inside the Click — Wed, 04 Oct 2023 04:00:00 -0600

Word of the Week Wednesday is back to add to your Influencer Dictionary.

This week, Michelle is breaking down 'Holiday' and how the definition of the term evolves over the next 3 months.

Have a term you want us to break down? Reach out via one of our channels below.

Let's Connect!

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Email at hello@insidetheclick.com

Holiday Prep, part 2 - put in the work now to maximize your earning potential in 2 months

Inside the Click — Tue, 03 Oct 2023 04:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy. This is our second of THREE holiday prep episodes! Below is what we discuss:

Getting the most out of the LTK app
Planning content ahead of time - themes by month leading up to Black Friday/Cyber Monday and Christmas/New Years
How to create desire for your audience in this economic climate
One product, multiple retailers - how do you decide who to link to?
Using FYPM to research brand collabs
Why being an influencer is actual work, and all the resources to be successful are out there for you...

Stay tuned for our final holiday prep episode which will go live in a week.

Let's Connect!

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Subscribe to our Substack insidetheclick.substack.com

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Forbes Top Creators, LTK Con, Beauty loves Influencers, Holiday prep - it's 5 on Friday

Inside the Click — Fri, 29 Sep 2023 04:00:00 -0600

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

Forbes launched their top creator list for 2023 (link)
Creator events: Amazon Creator Summit & LTK Con
LTK Beauty Shopper Study shows people trust influencers in the vertical (link)
Holiday is coming - what to do to get ready, and some steps to start planning; Listen to our holiday prep, part 1 podcast here (Apple Podcasts/Spotify)

You can find our daily quick influencer updates here (and you can subscribe to get emails straight to your inbox!): https://insidetheclick.substack.com/s/tldr

Let's Connect!

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Email at hello@insidetheclick.com

What it means to drive ROAS - Influencer Dictionary

Inside the Click — Wed, 27 Sep 2023 04:00:00 -0600

Word of the Week Wednesday is back to add to your Influencer Dictionary.

This week, Michelle is breaking down ROAS, or Return on Ad Spend. Examples from the episode are broken down below:

Example 1: Using only Flat Fee and Sales to calculate ROAS

Flat Fee: $100
Sales Driven: $200
ROAS: $200/$100 = $2.00

Example 2: Using Flat Fee + Affiliate CPA and Sales to calculate ROAS

Flat Fee: $100
Sales Driven: $200
CPA: 10%, or $20 from $200 in sales
ROAS: $200/$120 = $1.67

Links to our past 2 Dictionary episodes:

What it means to drive Conversion (Spotify/Apple Podcasts)
The benefits of being a Sub-Affiliate (Spotify/Apple Podcasts)

Have a term you want us to break down? Reach out via one of our channels below.

Let's Connect!

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Substack insidetheclick.substack.com

Email at hello@insidetheclick.com

Holiday Prep, part 1 of 3 - how Influencers should get ready to have the best year yet

Inside the Click — Tue, 26 Sep 2023 04:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy. This is our first of THREE holiday prep episodes! Below is what we discuss:

Looking at holiday trends
Looking at your own data to figure out what works for you and your audience
Developing holiday-related story-arc's to engage your followers and drive conversion
Being mindful of this year's economy and how to approach less spending power
What we learned from the pandemic
What platform should you use for your links this holiday season?
Will you be successful without LTK?

Our episode next Tuesday will be part 2 of our holiday prep series - subscribe so you stay in-the-know!

Let's Connect!

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LTK app sale, Walmart vs Amazon vs TikTok, holiday terms to start using now - it's 5 on Friday

Inside the Click — Fri, 22 Sep 2023 04:00:00 -0600

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in 5 minutes.

In today's edition:

Walmart and Amazon have competing sales in October, and TikTok wants in on the action
The TikTok Shop launched, and the shops don't look legit
Influencer Marketing spend is trending to reach $34b by the end of this year
The LTK app sale is underway
Holiday search terms you should start making content for NOW - get set up to have your best holiday season yet!

Let's Connect!

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YouTube: InsidetheClickpodcast

Email at hello@insidetheclick.com

The benefits of being a sub-affiliate - breaking it down in under 5 minutes

Inside the Click — Wed, 20 Sep 2023 04:15:00 -0600

Word of the Week Wednesday is back to add to your Influencer Dictionary.

This week, Monica is reviewing the term "sub-affiliate" along with the pros and cons of being a "sub-affiliate" as a content creator.

Influencer pro tip on order tracking issues is mentioned as well!

Let's Connect!

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What new platforms should you use? Reddit, Instagram Subscribers, Substack for Influencers

Inside the Click — Tue, 19 Sep 2023 04:00:00 -0600

Welcome back to our weekly deep-dive on the Creator Economy. This week we talk about how you can start to approach using new platforms.

The perks of being an Influencer (0:48)
Using new platforms, overview (3:39)
Reddit deep-dive, including Laniege's foray onto the platform (4:32)
Substack & Instagram Subscribers - free vs paid, providing value for your audience (18:33)
Creator paywalls - an opportunity to leverage your superfans! (31:15)
Our million dollar idea that will certainly happen on Instagram Subscribers at some point (33:14)
Your follower funnel - how to find new audiences as you evolve as a Creator (41:32)

Let's Connect!

DM on Instagram at @insidetheclick

FOLLOW ALONG

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Pinterest's new body type technology, influencer industry growth, what to do to prep for the holidays NOW

Inside the Click — Fri, 15 Sep 2023 05:00:00 -0600

Welcome back to our Five on Friday Series where each Friday you get Creator Economy news in under 5 minutes.

In today's edition:

Pinterest launched a new body type technology that uses AI and 5 billion photos on their platform to add diversity into their AI innovations. Link here.
Mavrck did a study showing shifts in how US creators earn their money - affiliate has increased in the past 2 years which shows the power in that data. Link here to a summary of the study.
Insider published an article showing the resilience and growth in influencer marketing spend over social ads spend. Link here.
LTK awards wrapped up voting this week - do we think they got a boost in sales on their platform? (Probably)
Holiday prep: NOW IS THE TIME! Do the exercise we shared in Tuesday's data episode to set yourself up for success.

Data deep dive, part 2 - setting the expectation to boost conversion

Inside the Click — Thu, 14 Sep 2023 05:00:00 -0600

Part 2 of our 2 episode deep-dive on using data! This episode continues to dive into conversion and things you can do to boost it. We also talk a bit about Collages and how you can make these more effective.

(:26) - Thoughts on Collages and how to use them better
(5:38) - Is conversion rate the most important metric to pay attention to? What can you do if conversion is not as strong as it could be?

Let's Connect!

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What does it mean to drive conversion?

Inside the Click — Wed, 13 Sep 2023 05:00:00 -0600

Welcome to our 'Word of the Week Wednesday' where we break down a popular industry term that you should know, in an easy-to-digest way!

Our first episode is all about Conversion. What are people asking when they say 'can you drive conversion?'

What other topics do you want to get a deep-dive on? Let us know!

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The Data Episode That's Not Scary - Using Your Performance to Figure Out What's Working (part 1)

Inside the Click — Tue, 12 Sep 2023 05:00:00 -0600

Part 1 of our 2 episode deep-dive on using data! WE LIVE FOR THIS STUFF.

We talk about:

(1:00) Sephora vs Ulta: loyalty program comparions and what you should link to during the sale
(8:00) Q&A: how to use trending products in a way that will convert your audience
(15:00) How to figure out what content is and is not working for you

Let's Connect!

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Threads Update, NYFW events to attend, LTK Awards, Princess Polly Store Opening

Inside the Click — Fri, 08 Sep 2023 04:00:00 -0600

Welcome to our Five on Friday Series where each Friday you get Creator Economy news in under 5 minutes.

In today's edition:

• You can finally use search in Threads. As of this week, Threads has expanded search to 'most' English and Spanish-speaking countries, including US. Be prepared for another spike in the platform.

• LTK Award nominees are out. You can cast your vote for different categories by going to a nominee's LTK shop and favoriting 5 or more of their products. Categories include family, home, beauty and fashion

• NYFW kicks off today and while it isn't the exclusive event it once was, there are some worthwhile free pop up to check out.

• Princess Polly, a Gen Z influencer favorite, has announced that it is launching its first global store, which to no surprise will be in Los Angeles

Cracking the affiliate vs campaign code, Finding a higher-converting audience, Facebook's reach decline, Lemon8 discovery

Inside the Click — Tue, 05 Sep 2023 05:00:00 -0600

Here's what we're covering in today's episode:

Affiliate vs Campaign monetization (1:10)
Diversification across platforms for better earnings (2:39)
Facebook's algorithm changes affect external link reach. (10:14)
High purchase intent audience means better conversion (14:55)
Impact of external linking and app tracking (16:05)
Different experiences with linking solutions like Tap to Shop and ShopMy (18:45)
Introduction of Lemon8, a visual micro-blog platform. (22:30)

Episode Links

Lemon8 https://www.lemon8-app.com/

ShopMy https://shopmy.us/home

TaptoShop https://www.collectivevoice.com/creators/taptoshop/

Facebook's Transparency Site https://transparency.fb.com/

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Impact Creator Marketplace, Threads POV, iOS update for influencers

Inside the Click — Tue, 29 Aug 2023 05:00:00 -0600

Here's what we're covering in today's episode:

The newest tool for your business: Impact's Creator Marketplace (4:02)

Monica & Michelle discuss Impact's new app, which is designed to simplify the influencer marketing process by providing tools for creating tracking links, managing proposals, and applying to brands. They explore the potential benefits of this platform for both influencers and brands.

Threads and Influencer Engagement (10:01)

Thoughts on Threads and its potential for creators, its decline in popularity, and its impact on influencer engagement strategies.

iOS 17 Update and Its Implications for Creators (22:09)

How the upcoming iOS 17 update might affect creators. The importance of affiliate networks in supporting creators and navigating changes brought about by software updates.

Navigating Changes in the Creator Landscape (18:54)

Adaptation and staying flexible in response to changes in the creator landscape, from social media platforms to software updates. When to experiment and pivot when necessary.

Ask Us Anything

Have a question on the influencer space or how to become more established in the creator economy? Send us your questions and we’ll get them answered on upcoming episodes.

Let's Connect!

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The $250B Creator Industry - just the beginning for influencers

Inside the Click — Tue, 22 Aug 2023 09:00:00 -0600

The Creator industry is constantly evolving and growing at an exponential pace. You get all of these new platforms and new ways of doing things are popping up literally every day. We created the Inside the Click podcast to help you stay on top of it.

Here's what we're covering in today's episode:

The need for an impartial data-driven perspective in the creator economy (1:33)
Limitations of going viral (2:26)
The future of the creator economy (14:50)
Prioritizing affiliate or sponsored posts? (19:06)

Have a question on the influencer space or how to become more established in the creator economy? Send us your questions and we’ll get them answered on upcoming episodes.

DM on Instagram at @insidetheclick

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Welcome to Inside the Click

Inside the Click — Wed, 31 May 2023 02:00:00 -0600

Welcome to Inside the Click, the weekly creator economy podcast for the inside scoop on the world of influence. We’re your hosts, Monica and Michelle, who are here to cut through the noise and show you what’s really going on in the industry and how you can unlock everything it has to offer.

From keeping a pulse on new platforms to digging into monetization data (we are analytics nerds at heart) to discussing consumer trends, we’re your end-to-end guide on this ever-evolving space.

Stay ahead of the curve and join us each week as we discuss what’s happening across the industry and where things are going.

Don’t get left behind - click subscribe to stay in-the-know!