In this new episode, Shane breaks down viral videos about candles and fragrance, separating fact from fiction with 20 years of industry experience. From “candles are toxic” claims to wild fragrance hacks, he explains what’s true, what’s not, and how scent performance really works.

◼️ Debunking candle toxicity myths

◼️ Why more fragrance doesn’t mean stronger scent

◼️ The truth about phthalates, lead wicks, and scent ratios

Timestamps:

00:00:00 Introduction

00:00:46 - Common Misconceptions About Fragrance Strength

00:01:01 - Notes That Make Men More Attractive

00:02:06 - Popular Fragrances and Their Components

00:03:10 - Trends in Masculine and Unisex Scents

00:04:11 - Fragrance Concentration and Performance

00:06:18 - Cologne Hack with Vaseline

00:06:48 - Fragrance Migration in Candles

00:07:34 - Maximum Fragrance Load in Candles

00:08:14 - Myths About Candle Safety

00:09:32 - Funnel Trick for Adding Fragrance

00:10:44 - Misunderstanding Fragrance Percentages

Follow Luxaroma:

Instagram: https://www.instagram.com/luxaromafragrance

Facebook: https://www.facebook.com/people/Luxaroma/61581652631475/

TikTok: https://www.tiktok.com/@luxaromafragrance?lang=en

LinkedIn: https://www.linkedin.com/company/123803896/admin/dashboard/

Most makers choose fragrance the wrong way, by personal taste. In this episode, Shane McGrath shares the commercial scent selection framework, how supply chain impacts your margins, and how to find the one scent that becomes your signature.

◼️ Proven scents vs risky picks

◼️ Supply chain traps that drain profit

◼️ How to create a signature scent that customers remember

Timestamps:

00:00:00 Introduction

00:00:43 - Principle 1: Commercially Proven Scents

00:01:14 - The Power of Familiarity in Fragrance Names

00:02:30 - Examples of Commercially Proven Scents

00:03:35 - Luxaroma's Commercially Proven Range

00:04:19 - Pitfalls of Cheap Fragrance Oils

00:05:01 - Benefits of Direct Sourcing

00:06:04 - Adding Personality with Signature Scents

00:07:49 - Case Study: Contract Filling and Blending

Follow Luxaroma:

Instagram: https://www.instagram.com/luxaromafragrance

Facebook: https://www.facebook.com/people/Luxaroma/61581652631475/

TikTok: https://www.tiktok.com/@luxaromafragrance?lang=en

LinkedIn: https://www.linkedin.com/company/123803896/admin/dashboard/

Your candles aren’t as strong as they could be, and adding more fragrance oil isn’t the answer. In this first episode of Inside the Fragrance House, Shane McGrath, founder of Luxaroma explores the overlooked factors that determine scent throw, showing why most makers miss what really matters.

This episode covers:

◼️ How to choose high‑performing fragrance oils

◼️ Wax blends that boost hot throw

◼️ Curing and wicking for stronger scent

Timestamps:

00:00:00 Introduction

00:00:31 - Importance of Fragrance Supplier

00:01:25 - Fragrance Performance in Wax

00:02:07 - Risks of Diluted Fragrance Oils

00:03:32 - Choosing the Right Wax

00:05:01 - Testing Wax Blends

00:06:01 - Importance of Curing

00:07:04 - Proper Wicking Techniques

Follow Luxaroma:

Instagram: https://www.instagram.com/luxaromafragrance

Facebook: https://www.facebook.com/people/Luxaroma/61581652631475/

TikTok: https://www.tiktok.com/@luxaromafragrance?lang=en

LinkedIn: https://www.linkedin.com/company/123803896/admin/dashboard/