Insights & Innovators Podcast from MRII

How to Build the Insight Edge with Vivek Banerji

Thu, 16 Apr 2026 06:00:00 -0400

More information doesn’t automatically lead to better insights, and the relationship between data and insight is nonlinear. Vivek Banerji, Author & Founder, Insight Dojo, joins host Niels Schillewaert, Head of Research, Conveo.ai, to unpack why organizations often conflate insight with information and stay “data rich but insights poor.” They discuss what leaders and insights teams miss most often: clearly defining the real problem, acknowledging uncertainty, and avoiding the trap of confirming leadership hypotheses. Vivek shares a case where ethnographic work with doctors overturned a plausible assumption and helped drive a 40% sales increase through a clearer mechanism story. The conversation also explores the “pragmatic polymath” mindset, micro-mastery for skill building, and how AI works best when paired with real-world experience, judgment, and human-centered thinking.

00:00 Polymathic Teaser

00:20 Podcast Welcome

01:26 Data Rich Insights Poor

03:09 Insight vs Information

05:07 Building the Insight Edge

08:35 Has Insight Improved

10:52 What Counts as Insight

12:28 Ethnography Case Study

19:08 Pragmatic Polymath

23:46 Cultivating Polymath Skills

27:11 AI and Human Judgment

29:53 Career Habits for Insight

31:49 Wrap Up and Subscribe

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

Stop Shipping Decks, Start Shipping Decisions with Oksana Sobol

Thu, 09 Apr 2026 06:00:00 -0400

What we deliver isn’t insights or models, it’s growth ideas and better business decisions. Oksana Sobol, Vice President, Insights and Decision Intelligence, The Clorox Company, joins host Nick Graham, Founder, Vertemis, to explain how expectations for insights and analytics are shifting as organizations become faster, flatter, and more AI-enabled. They discuss moving from a “function” to an always-on capability embedded across the business, reallocating effort toward problem shaping and activation, and reframing outputs from 20-page decks to decision-focused narratives. Oksana shares how Clorox is upskilling teams and business partners, dynamically deploying resources, and democratizing consumer knowledge with gen AI tools. They also cover the skills that matter most now: data fluency, understanding and predicting human behavior, and stronger influencing to drive outcomes.

00:00 Growth Ideas and Decisions

00:13 Podcast Intro and Guest

02:00 Why Insights Must Evolve

05:53 From Function to Capability

08:17 Clorox Transformation Playbook

11:38 Stop Shipping Decks

15:19 Problem Shaping and Activation

18:23 Democratizing Consumer Knowledge

22:06 Skills for Modern Insights

27:55 How Teams Upskill

30:25 AI and the Human Role

34:22 Career Advice and T-Shapes

39:01 Optimism and Wrap-Up

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

Cultivating Relationships vs. Selling Research Projects with Eileen Campbell

Thu, 02 Apr 2026 06:00:00 -0400

If you have perfect data but politics still block action, your job is to help overcome those forces, not just point to the dataset. Eileen Campbell, Founder of Womintuition, joins host Jon Last, President of Sports and Leisure Research Group, to discuss why the insights industry is shifting from selling one-off projects toward becoming ongoing decision partners. They cover market bifurcation between DIY platforms and high-value relationships, breaking down silos to deliver horizontal, cross-category context, and hiring for curiosity and creativity. The conversation explores how AI can mine organizational knowledge while humans add judgment, pattern recognition, and the ability to challenge internal biases. They also address pricing beyond time-and-materials, making insights more visible through design thinking and storytelling, and a case example of research elevating the value of IMAX messaging for studios.

00:00 Data Meets Politics

00:14 Show Intro and Guest

01:33 Projects to Partners

04:06 Why Change Is Hard

05:46 Decision Partner Model

07:27 Hiring for Curiosity

09:15 DIY Research Pressure

12:03 AI Plus Human Insight

15:31 New Capabilities and Pricing

19:24 Pattern Recognition Edge

25:17 Client Side Leadership Tips

28:11 CMO Story IMAX Impact

31:04 Key Takeaways and Wrap

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

How Gen AI is Revolutionizing Market Research with Stefano Puntoni

Thu, 19 Mar 2026 06:00:00 -0400

How Gen AI is Revolutionizing Market Research with Stefano Puntoni

GenAI should not just help market research teams do today’s work faster, but enable “better things,” including work they are not doing at all. Stefano Puntoni, Co-Director, Wharton Human-AI Research, The Wharton School, joins host Nick Graham, Founder, Vertemis, to reframe GenAI’s impact from productivity to effectiveness, discussing just-in-time insights, synthetic data as an alternative to “no data,” and reaching hard-to-sample or restricted audiences. They unpack misconceptions and identity threat, argue for hybrid approaches combining human and synthetic inputs, and distinguish synthetic personas from true digital twins built from data on real individuals. The conversation also covers where LLMs may excel (belief estimation) versus struggle (context-driven experimental responses), how leaders can map use cases across the research workflow, and why accessible coding agents may accelerate experimentation.

00:00 Beyond Efficiency

00:20 Podcast Welcome

01:38 Reframing Gen AI Value

03:10 New Research Frontiers

08:43 Better Things Not Faster

09:55 Synthetic Data Basics

10:45 Misconceptions And Threats

15:47 When To Trust Synthetic

21:22 Digital Twins Explained

24:23 Can AI Model Humans

31:57 What Leaders Should Do

36:12 Staying Sane And Ahead

38:07 Future Developments

39:20 Key Takeaways Outro

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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How to Practice Authentic, Multicultural Research with Kai Fuentes

Thu, 12 Mar 2026 06:00:00 -0400

“The first mistake people make is not hiring the people who look like who you’re trying to talk to.” In this episode, Kai Fuentes, President & CEO, Ebony Marketing Systems, joins host Zontziry “Z” Johnson, Founder, MRXplorer, to unpack what culturally aligned research really requires. They discuss why moderator–respondent alignment can unlock deeper insights, when it matters most (like hair, food, and lifestyle), and how nuance shows up as early as recruiting and screening across subgroups within broad demographics. Kai shares how Ebony builds cultural nuance into analysis, why speed expectations are changing, and how relationship-building and sharing findings back can strengthen trust with communities. They also explore training teams for diverse learning styles and lessons from Kai’s journey as a founder.

00:00 Biggest Cultural Mistake

00:22 Meet The Host And Guest

01:28 Haircare Case Study

05:57 Recruiting And Segments

10:34 Cultural Nuance In Analysis

12:35 Building Community Trust

15:19 Training For Learning Styles

20:11 Founder Lessons And Pivoting

26:28 Wrap Up And Thanks

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

How Can Insights Partner Better with Data and Analytics with Michelle Gansle

Thu, 05 Mar 2026 06:00:00 -0400

If insights teams don’t become best buddies with data science and AI, they risk getting sidelined. In this episode, host Nick Graham, Founder of Vertemis, is joined by Michelle Gansle, former Chief Data & Analytics Officer, McDonald’s, to talk about why insights needs to partner better with data and analytics instead of competing for control, budget, or credit. They discuss how big data created silos, why teams still rarely collaborate without being forced to, and how bringing consumer insights, business insights, and data science together early can create “one plus one equals three” outcomes. They explore practical ways to build bridges, from “day in the life” sharing to cross-conference learning, and how AI can support critical thinking, storytelling, and stakeholder-ready recommendations.

00:00 Big Data Shockwave

00:23 Meet the Host and Guest

02:10 Is Insights Losing Ground

02:48 Why Teams Compete

07:19 AI as Common Cause

10:08 Collaboration That Works

13:42 Reframing Insights Role

17:44 AI Tools and Hacks

25:11 Future Skills for Leaders

28:30 Practical Bridge Building

32:35 Advice for Next Gen

35:06 Wrap Up and Subscribe

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

The Evolving Role of Insights in Business with Pavi Gupta

Thu, 19 Feb 2026 06:00:00 -0400

Join us as Pavi Gupta, former VP of Insights & Analytics at Chobani, shares his extensive experience in the insights industry with host Stan Sthanunathan, CEO of i-Genie.AI. In this episode, they delve into the evolving role of insights in business, the importance of balancing technological innovation with domain expertise, and the critical difference between collaboration and consensus. Pavi also discusses the importance of curiosity, continuous learning, and the potential and pitfalls of AI in the market research field. Tune in to gain valuable perspectives on driving business impact through insightful leadership.

00:00 Introduction and Tech Collaboration

00:36 Welcome to the Podcast

01:00 Guest Introduction: Pavi Gupta

02:05 Pavi's Career Journey

06:09 The State of the Insights Industry

08:32 Balancing Perfection and Progress

12:44 AI's Role in the Future of Insights

19:45 Leadership and Influence in Insights

29:10 Advice for Newcomers in the AI Era

32:26 Conclusion and Final Thoughts

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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Learn more about MRII → https://mrii.org/

Driving Decision Making and Impact at Scale with Kalindi Mehta

Thu, 12 Feb 2026 06:00:00 -0400

Empowering consumer centricity across all levels is critical in today's rapidly evolving business environment. Join Kalindi Mehta, Global VP, Head of Insights, The Estée Lauder Companies, as she sits down with host Jon Last, President of the Sports and Leisure Research Group, to discuss strategies for embedding consumer insights into decision-making processes. This episode dives deep into the significance of democratizing consumer-centric decisions, leveraging AI and technology, and fostering a culture of shared ownership within organizations. Learn how to navigate the complexities of influencing decisions without formal authority and ensuring insights translate to tangible business results.

00:00 Introduction to Business Language and Insights

00:24 Welcome to the Podcast

00:43 Guest Introduction: Kalindi Mehta

01:24 Driving Decision Making and Impact at Scale

02:30 The Evolution of Consumer-Centric Decisions

03:30 Empowering Decision Makers with Consumer Insights

06:16 Building Decision-Backed Systems

09:20 Influencing Decisions at Scale

15:15 The Role of Technology and AI

17:27 Defining Success in Insights

18:46 Organizational Structure and Insights

21:28 Cultural Shifts for Consumer-Centricity

22:49 Influencing Without Formal Authority

24:09 Aligning Teams Across Markets

25:48 Advice for Insights Professionals

28:56 Advice for Agencies and Partners

30:23 Conclusion and Key Takeaways

Unpacking Synthetic Data and Digital Twins with Koen Pauwels

Thu, 05 Feb 2026 06:00:00 -0400

In this episode, we dive into the fascinating world of synthetic data and digital twins in marketing research. Host Niels Schillewaert of Conveo.ai is joined by Koen Pauwels, Associate Dean of Research at Northeastern University, who shares key insights from his recent conference at Columbia University. Learn about the practical applications of AI-generated data, why senior executives might over-rely on AI, and how synthetic data should augment human insights rather than replace them. Tune in to explore the benefits, pitfalls, and the future of synthetic data in marketing.

00:00 Introduction: Overreliance on AI by Senior Executives

00:33 Welcome to Tori's Insights and Innovators Podcast

00:47 Introducing Today's Topic and Guest

02:43 Understanding Synthetic Data and Digital Twins

04:58 Comparing Traditional and Modern Research Tools

06:41 Lessons from the Columbia University Conference

08:57 The Role of Human Insight in AI

11:52 Strategic Decision-Making with AI

18:57 Addressing Bias in Digital Twins

22:05 Combining AI with Human Input

25:41 Practical Implementation Framework

28:15 Future of Synthetic Data in Marketing

30:14 Final Thoughts and Advice

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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Standing Out In the Age of AI Sameness with Tina Tonielli

Thu, 22 Jan 2026 06:00:00 -0400

Generative AI requires human direction to excel, argues our guest, Tina Tonielli, former US & NA Lead, Consumer & Business Insights, Haleon. Join host Niels Schillewaert, Head of Research at Conveo.ai, as they delve into the concept of 'AI Sameness' and explore how insights professionals can maintain their creative edge in an era dominated by efficiency. Discover why Tina believes the real value of AI lies in augmenting human abilities rather than replacing them. Gain insights into the importance of critical thinking, creativity, and maintaining a growth mindset in leveraging AI for impactful business results.

00:00 Introduction to AI and Efficiency

00:26 Welcome to the Podcast

00:39 Understanding AI Sameness

01:46 Generative AI in Business Insights

03:31 Efficiency vs. Effectiveness in AI

06:02 Driving Business Impact with Insights

09:40 Generative AI as a Research Assistant

13:49 Optimism for AI in Insights

17:42 Advice for Insights Professionals

27:19 Final Thoughts and Conclusion

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

From Insights to Action: Delivering for the C-Suite with James Cummings

Thu, 15 Jan 2026 06:00:00 -0400

Join us in this episode of Insights and Innovators as James Cummings, SVP, Global Head of Consumer & Business Intelligence at Kenvue, delves into the evolving role of AI in market research. Cummings discusses the critical transformation needed for insights functions to remain pivotal in business decisions and highlights the importance of balancing data with human empathy. Dissecting the notion that AI can sometimes be misleading, he advocates for human-centric decision-making to maintain a competitive edge. Gain invaluable perspectives on navigating the changing landscape of consumer insights, the influence of AI, and the importance of human touch in analytics.

00:00 Introduction to AI Driven Foresight

00:28 Welcome to Insights and Innovators Podcast

00:49 Introducing Today's Topic and Guest

01:58 Big Changes in the World of Insights

04:36 Threats and Opportunities in Insights

06:17 The Role of AI in Insights

12:38 Leadership and Influencing Skills

18:38 Advice for Agency Partners

20:48 Future of Insights

23:40 Conclusion and Closing Remarks

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

Bridging the Impact Gap with the Agency-Brand Partnership with Nick Graham

Thu, 08 Jan 2026 06:00:00 -0400

When insights partnerships fall short, what can be done? Join Nick Graham, Founder of Vertemis and former global insights leader at Mondelez and PepsiCo, as he discusses the challenges and solutions in the world of market research and insights partnerships. In this episode of MRII’s Insights and Innovators podcast, Nick reveals where the disconnect happens between agencies and clients, shares real-life examples, and offers a strategic approach to evolving the industry. Learn what both sides need to do differently to drive impactful business growth and how to better leverage technology in research.

00:00 Introduction and Welcome

00:54 Meet Nick Graham: Insights Leader

01:29 Challenges in Insights Partnerships

02:11 Nick's Perspective on Insights Impact

05:29 Real-Life Examples of Insights Failures

09:48 Redesigning Brand-Agency Relationships

14:57 Client-Side Responsibilities

19:39 From Insights to Strategy

26:07 Advice for Future Insights Leaders

31:40 Conclusion and Farewell

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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AI-Powered Teams: The Future of Organizational Strategy in Insights with Simon Glass

Thu, 18 Dec 2025 06:00:00 -0400

Success hinges on finding the right balance between humans and AI. In this episode of MRII's Insights and Innovators podcast, host Z Johnson is joined by Simon Glass, CEO of Discuss. Together, they delve into the impact of AI on the workplace, examining how it redefines roles, the importance of critical thinking, and effective change management strategies. With AI automating various tasks, discover how organizational dynamics and leadership must evolve to prepare and empower employees in this new hybrid environment.

00:00 Introduction: Balancing Human and AI in the Workplace

00:39 Podcast Introduction and Guest Introduction

01:40 Transforming Teams with AI: A Leader's Perspective

03:33 AI's Impact on Job Roles and Skills

05:49 Critical Thinking: The Key to Thriving with AI

09:19 Change Management in the Age of AI

13:21 Balancing AI and Human Roles

19:05 Advice for Leaders and Employees on AI Integration

21:54 Conclusion and Final Thoughts

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

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How Research Leaders Start Over with Stan Sthanunathan

Thu, 11 Dec 2025 06:00:00 -0400

“AI helps you understand what keeps people awake at night without human bias.” In this episode of MRII's Insights and Innovators podcast, host Niels Schillewaert, Head of Research at Conveo.ai, speaks with Stan Sthanunathan, CEO of i-Genie.AI. Stan shares his journey from corporate roles at Unilever and Coca-Cola to co-founding his AI-driven insights company. The discussion covers reinventing oneself, the evolving role of AI in the insights industry, and valuable advice for early to mid-career professionals and leaders on leveraging AI while maintaining human-centricity. Tune in for a candid conversation on the future of insights and leadership.

00:00 Introduction to the Podcast

00:47 Meet Stan Sthanunathan: A Career Overview

02:06 The Pivot to Entrepreneurship

03:34 Challenges of Starting a New Company

05:33 The Role of AI in Insights

10:27 AI's Impact and Limitations

21:45 Skills for Thriving in the AI Era

25:28 Advice for Leaders on AI Integration

28:01 Conclusion and Final Thoughts

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

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From Turbulence to Trust: Managing Resistance in Insights Projects with Brianna Sylver

Thu, 04 Dec 2025 06:00:00 -0400

“Stop trying to pretend that everything is smooth.”

In this episode of Insights and Innovators, host Jon Last sits down with Brianna Sylver, President of Sylver Consulting and author of 'Leading Through Free Fall'. They discuss how researchers and innovators can navigate project turbulence, reframe resistance, and create safe landings for their ideas. Brianna delves into understanding emotional intelligence, creating actionable insights, and maintaining stakeholder engagement from concept to implementation.

Tune in as they explore practical tools and strategies to manage change and drive innovation in the ever-evolving landscape of market research.

00:00 Introduction to Resistance in Projects

00:18 Welcome to Insights and Innovators Podcast

00:32 Interview with Brianna Sylver

01:07 Understanding Turbulence and Resistance

02:18 The Grief Curve and Project Resistance

03:54 Framework for Innovation: Suiting Up, Free Fall, and Safe Landing

04:11 Suiting Up: Preparing for Project Success

07:24 Navigating Resistance: Embracing Free Fall

08:39 Real-World Examples and Practical Tools

17:59 Safe Landing: Ensuring Implementation Success

22:59 Future of Innovation and Emotional Intelligence

24:33 Conclusion and Free Gift for Listeners

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

How Research Drives Innovation at Robinhood with Celeste Ridlen

Thu, 20 Nov 2025 06:00:00 -0400

Discover how Robinhood's research team navigates the rapidly changing financial landscape to democratize finance for all. In this episode of MRII's Insights and Innovators podcast, Katie Gross speaks with Celeste Ridlen, Head of Research at Robinhood. They discuss the crucial role of research in shaping Robinhood's product and marketing strategies, the evolving responsibilities of insights leaders, and how Robinhood leverages AI to enhance research efficacy. Learn about the unique challenges faced by a high-growth fintech company and the strategies used to stay agile and customer-focused.

00:00 Introduction to Insights and Innovators Podcast

00:28 Meet Celeste Ridlen: Head of Research at Robinhood

01:08 The Role of Research in Robinhood's Mission

03:31 Impact of Insights on Product and Marketing

05:05 Ensuring Research is Acted Upon

07:10 Executive Expectations and Demonstrating Value

10:11 Staying Agile in Research Approaches

12:20 Leveraging AI in Research

15:53 Essential Skills for Modern Researchers

19:12 Challenges in Data Accuracy

20:55 Conclusion and Final Thoughts

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast NetworkExplore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)

Thu, 13 Nov 2025 06:00:00 -0400

Senior leaders don't want the data, they want the answer. In this episode of 'Insights and Innovators' hosted by Zontziry “Z” Johnson, Founder of MRXplorer, J. Walker Smith, Chief Knowledge Officer at Kantar, discusses the vital importance of presentation delivery. He shares how to effectively connect data with people, tackle common delivery mistakes, and why eye contact and hand movements matter. Smith also covers strategies for ending presentations strongly, handling Q&A sessions, and the importance of practice and preparation.

Chapters

00:00 Introduction: The Importance of Delivery in Presentations

00:17 Welcome to MI Eyes Podcast

00:30 Data to Drama: Part Two with Kantar's Jay Walker Smith

01:05 The Significance of Delivery Over Data

03:01 Common Presentation Mistakes

04:32 Rapid Fire Tips for Effective Presentations

08:20 The Power of Ending Strong

13:06 Handling Q&A Sessions

18:39 Final Thoughts and Practical Advice

21:28 Closing Remarks and Thank You

22:55 Writing a Letter to the Next Generation

27:29 Guiding Principles: Passion and Bravery

28:49 Conclusion and Final Thoughts

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)

Thu, 06 Nov 2025 06:00:00 -0400

Want your audience to remember your big idea? Join Zontziry 'Z' Johnson as she speaks with J. Walker Smith, Chief Knowledge Officer at Kantar, on the 'Insights and Innovators' podcast. Smith shares his expertise on the art and science of storytelling with data, including why many research presentations are forgettable and how to ensure your key point sticks. Get tips on creating impactful headlines, structuring your story, and understanding the importance of focusing on one central idea to make your presentations truly memorable.Chapters

00:00 Introduction and Welcome

00:35 Meet J. Walker Smith

01:17 The Art of Storytelling with Data

04:32 Engaging Different Audiences

12:56 Crafting Memorable Headlines

16:35 Structuring Your Presentation

22:04 The Perfect One-Slide Presentation

26:02 Conclusion and Farewell

Insights & Innovators Podcast from MRII | Hosted by The Greenbook Podcast Network

Explore more episodes and resources → https://www.greenbook.org/podcast-network

Learn more about MRII → https://mrii.org/

The Case Against Paying Research Respondents with John Dick

Wed, 15 Oct 2025 18:10:00 -0400

Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience's innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution of syndicated data, the impact of AI, and the importance of storytelling in market research. This session is a must-listen for anyone interested in the future of market research and insights.

00:00 Introduction to Market Research Trends

00:13 Welcome and Episode Overview

00:26 Guest Introduction: John Dick of CivicScience

00:37 The Problem with Traditional Surveys

00:56 Civic Science's Innovative Approach

01:39 Engaging Respondents Without Incentives

01:59 The Importance of Short Surveys

04:56 Scaling Data Collection

07:24 Ensuring Data Representativeness

10:24 Comparing Traditional and New Methods

12:38 Challenges in Convincing Clients

15:34 Efficiency and Profitability of New Methods

17:35 The Role of AI in Market Research

21:39 Skills for Success in Market Research

25:35 Conclusion and Final Thoughts

Beyond Insights: Shaping Business Decisions and Strategy with Vijay Raj

Wed, 08 Oct 2025 20:27:00 -0400

Discover what separates a 'wow' insight from a great insight, and why commercial acumen is key. Join Stan Sthanunathan, CEO of i-Genie.AI, as he chats with Vijay Raj, EVP of Consumer and Market Insights at Unilever. Learn how insights can drive business decisions at the C-suite level, shape your career, and transform the trajectory of a brand. Vijay shares valuable perspectives on the future of the insights industry, the role of AI, and essential advice for aspiring insights professionals.

00:00 Introduction to Wow Insights

00:13 Welcome to the Podcast

00:57 Meet Our Guest: Vijay Raj

02:08 Vijay's Career Journey

03:40 The Pyramid of Insights

06:31 Leadership and Influencing Skills

09:44 Advice for Aspiring Professionals

19:51 Opportunities and Challenges in Insights

20:47 The Role of Technology and AI

28:03 Future of Insights Functions

30:26 Conclusion and Final Thoughts

An Inside Look at Walmart’s Insights Advantage with Mark Hardy

Wed, 01 Oct 2025 20:48:00 -0400

Mark Hardy, Head of Walmart Data Ventures, joins Katie Gross, host of the Insights and Innovators Podcast, to discuss how Walmart leverages data to drive business decisions and create value. They explore the principles behind Walmart's data strategy, the role of AI in accelerating insights, and the unique aspects of their data integration. Mark shares his insights on innovation, team building, and what it takes to succeed in a fast-growing data business. Tune in to learn how Walmart is transforming retail with actionable insights and a customer-centric approach.

00:00 Introduction to the Fast-Paced Business World

00:15 Welcome to MRII's Insights and Innovators Podcast

00:37 Introducing Mark Hardy and Walmart Data Ventures

01:26 The Creation and Evolution of Walmart Data Ventures

03:41 Core Principles for Success at Walmart Data Ventures

06:40 Unique Market Differentiation of Walmart Data Ventures

12:00 Leveraging AI for Business Insights and Actions

19:37 Skills and Qualities for a High-Performing Insights Team

23:34 Leadership Lessons and Industry Trends

27:40 Conclusion and Final Thoughts

Lessons Learned: A Life in Insights with Stan Sthanunathan

Thu, 18 Sep 2025 05:00:00 -0400

Navigating nothing to lose moments and beyond. Join us in this episode of MRII's Insights and Innovators podcast as Stan Sthanunathan, CEO of i-Genie.AI and former insights leader at Unilever and Coca-Cola, shares his invaluable experiences and lessons from his 40-year career in consumer insights. Hosted by Zontziry “Z” Johnson, Founder of MRXplorer, this episode delves into Stan's unique approaches to leveraging 'nothing to lose' moments, the importance of connecting the dots, and how storytelling can transform data into impactful business decisions. Stan also touches upon essential timeless skills and the role of passion in thriving within the insights function.

00:00 Introduction to Fact-Based Presentations

00:27 Welcome to Tori's Insights and Innovators Podcast

00:48 Introducing Stan Natan: A Storied Career

01:39 Capitalizing on 'Nothing to Lose' Moments

03:55 Mentorship and Impactful Guidance

05:26 Taking Pride in the Insights Function

07:11 Learning the Hard Way: Developing a Backbone

10:52 Defining Great Insights Work

12:15 The Power of Storytelling in Insights

15:31 Creating Impactful Insights Leaders

17:16 Timeless Skills for Insights Practitioners

19:21 Staying Relevant in a Fast-Paced Industry

22:55 Writing a Letter to the Next Generation

27:29 Guiding Principles: Passion and Bravery

28:49 Conclusion and Final Thoughts

From Report Card to Growth Engine with Nancy Smith, Analytic Partners

Wed, 10 Sep 2025 20:14:00 -0400

On this episode, Jon Last, President of Sports and Leisure Research Group, is joined by Nancy Smith, President & CEO of Analytic Partners. Dive into the evolution of analytics and how companies can make smarter, quicker decisions in a competitive landscape. Discover the concept of 'commercial analytics', the impact of rapid technological advancements, and how to effectively apply data in today's business environment. Gain insights into the future of analytics and valuable advice for those starting their career in this dynamic field.

00:00 Introduction to Insights and Innovators Podcast

00:35 Meet Nancy Smith: A Leader in Marketing Analytics

01:13 The Evolution of Analytics in Decision Making

03:39 Understanding Commercial Analytics

07:39 Challenges and Adoption in Analytics

15:11 Building a Successful Analytics Company

21:25 Future of Analytics and Career Advice

24:41 Conclusion and Farewell

Cracking the Code of Modern Media with Helen Katz, Publicis

Wed, 03 Sep 2025 20:06:00 -0400

Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity of modern media planning and buying, and get insights into navigating a fragmented measurement landscape. Learn what skills are essential for today's media professionals and how AI is reshaping the industry. Tune in to this episode of MRII's Insights and Innovators podcast for these insights and more!

00:00 Introduction to Insights and Innovators Podcast

00:32 Meet Our Guest: Helen Katz

01:30 Transformations in Media and Advertising

03:36 Navigating the Measurement Landscape

05:57 Engagement Metrics and Cross-Platform Challenges

09:17 Skills for Modern Media Professionals

11:38 The Role of AI and Automation

13:13 Client-Provider Dynamics in Research

16:19 Future of Media Consumption: Gen Alpha

17:20 Conclusion and Farewell

The OG of Customer Lifetime Value: A Conversation with Wharton’s Pete Fader.

Wed, 20 Aug 2025 20:13:00 -0400

Discover the transformative power of behavioral data and customer centricity in this episode of MRII's Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives business impact, the integration of predictive analytics in decision-making, and the balance between technical skills and storytelling in the world of market research. Plus, learn how to ensure your data is clean and trustworthy. Tune in for insights you won't want to miss.

00:00 Introduction to MRII's Insights and Innovators Podcast

00:31 Meet Pete Fader: The OG of Customer Lifetime Value

02:08 The Evolution of Customer Data and Behavioral Analysis

03:54 Understanding Customer Centricity

05:58 The Role of Predictive Analytics in Modern Business

08:30 Bridging the Gap Between Insights and Action

10:22 Characteristics of Data-Savvy Organizations

12:46 Pete Fader's Entrepreneurial Journey

15:15 Ensuring Data Quality and Trustworthiness

17:57 Essential Skills for Future Insights Professionals

20:06 Conclusion and Final Thoughts

What the C-Suite Values in Insights with Wella’s Chris Chesebro

Tue, 12 Aug 2025 21:20:00 -0400

Discover how insights and analytics shape decision-making at the C-suite level in this episode of MRII's Insights and Innovators podcast. Katie Gross, president of Suzy, hosts Chris Chesebro, Global Chief Digital Officer at Wella Company. They explore how data-driven strategies impact big-picture brand strategy and day-to-day operations in a fast-changing digital world. Learn about Wella's digital pillars, the balance between data and human intuition, and how insights can significantly influence business growth and consumer engagement. This episode is a must-listen for market research professionals aiming to make a strategic impact.

00:00 Introduction and Sponsor Message

00:34 Meet the Host and Guest

01:37 Role of Insights in Decision Making

01:59 Three Pillars of Digital at Wella

03:01 Data-Driven Decision Making

06:41 Real-World Examples of Insights Impact

11:25 Qualities of a Good Insights Professional

14:46 Delivering Insights Effectively

17:15 Conversational AI and Its Impact

20:24 Future of Insights and AI

23:33 Advice for Insights Professionals

25:41 Conclusion and Farewell

Betting on Disruption: How Two Industry Icons Are Backing the Next Generation of Research Tech with Tod Johnson and Karyn Schoenbart, Co-Founders and Managing Directors, Duo Partners Consulting

Wed, 06 Aug 2025 18:47:00 -0400

How are industry icons like Tod Johnson and Karyn Schoenbart paving the way for the next generation of research tech? As Co-Founders of Duo Partners Consulting, they share their perspectives on innovation in the research space, the challenges of data quality and fraud, and the exciting developments they foresee. Discover the types of disruptive data companies they are investing in and the qualities they look for in successful ventures. Dive into their views on AI's role and the future trends set to shape market research. Join our host, Katie Gross, President of Suzy, as she unravels these critical insights.

00:00 Introduction to MRII's Insights and Innovators Podcast

00:36 Meet the Guests: Tod Johnson and Karyn Schoenbart

01:36 Duo Partners: Investing in Disruptive Tech

03:07 Evaluating and Supporting New Ventures

06:52 Examples of Disruptive Companies

12:48 Data Quality and Fraud in Market Research

18:15 Future Trends in Market Research and Data Analytics

21:47 Advice for Newcomers in the Industry

23:57 Conclusion and Final Thoughts

A Pragmatic Look at the Evolution of Insights Technology with Bryan Orme, Sawtooth Software

Fri, 25 Jul 2025 00:03:00 -0400

Explore the transformation of market research techniques and the role of AI in the latest episode of MRII’s Insights and Innovators podcast. Join Jon Last, President of Sports and Leisure Research Group, as he talks with Bryan Orme, CEO of Sawtooth Software. Bryan shares his journey in data collection and analytics, the technological evolution in market research, and essential skills for future researchers. From the days of phone surveys to today's AI-enhanced methodologies, don't miss this engaging discussion on how technology is shaping the future of our industry.

00:00 Introduction and Sponsor Message

00:26 Meet Brian Orme: A Pioneer in Data Collection and Analytics

01:53 Brian Orme's Journey to Sawtooth Software

04:51 Evolution of Data Collection Methods

09:28 The Impact of AI on Market Research

13:02 Skills for Future Insights Professionals

16:50 Leadership and Work Culture in Modern Organizations

20:38 Conclusion and Farewell

The Immutable Skills for Effective Insights Professionals with Ravi Parmeswar, Kastu Analytics

Wed, 16 Jul 2025 16:46:00 -0400

Discover the steadfast skills and perspectives that make an insights professional truly effective with Ravi Parmaswar, President at Kastu Analytics, and host Jon Last, President at Sports and Leisure Research Group. In this episode, Ravi reflects on his varied career at global Fortune 100 organizations and shares key highlights, including the importance of taking career risks and fostering future-proofing strategies. Ravi delves into leadership evolution and offers advice for next-generation leaders, emphasizing continuous learning, taking risks, and cultivating people. They also explore global business dynamics and the future of the research profession in a data-driven world.

00:00 Introduction to Ravi Parmaswar

00:57 Key Skills for Insights Professionals

03:28 Career Highlights and 2 Percent Moments

05:13 Leadership and Continuous Learning

06:54 Future of Research and Insights

10:09 Cross-Cultural Interactions and Advice

12:57 Reflections and Advice to Younger Self

15:51 Looking Ahead: The Future of the Industry

18:02 Conclusion and Final Thoughts

Parallel Tracks: Why Brands and Agencies See Insights Differently with Steve Quirk, Quirk’s Media

Wed, 09 Jul 2025 20:34:00 -0400

Is there a disconnect between research suppliers and clients in today's market research landscape? In this episode of MRII's Insights and Innovators podcast, Jon Last, President of Sports and Leisure Research Group, interviews Steve Quirk, President of Quirk’s Media. They discuss the challenges brands face with the proliferation of research platforms, the importance of articulating a clear value proposition, and the impact of private equity on the industry. Learn about the skills future market researchers will need and the potential for AI and other technologies to reshape the field. Click subscribe to never miss an episode and visit us at mrii.org for more market research insights.

00:00 Introduction and Sponsor Message

00:26 Meet the Guest: Steve Quirk

01:36 The Disconnect Between Buyers and Sellers of Insights

04:58 Challenges in the Market Research Industry

06:16 Impact of Private Equity on Market Research

09:00 The Role of ResTech and AI in Market Research

16:44 The Future of Market Research Skills

18:59 Predictions for the Next Decade in Market Research

22:55 Conclusion and Farewell

The Participant Economy: Your Front Row Seat to the Future of Research with Patrick Comer, Cint & Lucid

Wed, 25 Jun 2025 21:56:00 -0400

Can synthetic audiences reshape market research? Find out as Katie Gross, President of Suzy, speaks with Patrick Comer, Group CEO at Cint & Founder at Lucid. They discuss the innovative shifts in the industry, including the rise of AI, the importance of data quality, and the future of synthetic data. Comer shares how companies can stay ahead with AI advancements, the significance of trust and transparency in data handling, and his predictions for research technology in 2025. Tune in for practical insights and strategies from leading professionals in the field.

00:00 Introduction and Sponsor Message

00:35 Meet the Guest: Patrick Comer

01:26 The Evolution of Market Research

03:14 Defining ResTech

05:43 Data Quality in 2025

08:08 Privacy and Data Clean Rooms

10:06 Synthetic Audiences and AI Moderators

17:33 Quick Fire Round

20:21 Conclusion and Call to Action

Building a Disruptive Brand in an Established Industry with Matt Britton at Suzy

Wed, 18 Jun 2025 22:47:00 -0400

Discover the secrets behind building a disruptive brand with Matt Britton, Founder & CEO of Suzy, on the latest episode of the Insights and Innovators podcast. Hosted by Katie Gross, President of Suzy, this episode delves into Matt's journey from the early days of the internet to the current landscape shaped by AI. Hear practical insights on how to help brands adapt to constant change, the philosophy of consumer-first strategy, and the unique challenges of the B2B market. Learn why doing the work and understanding your consumer is crucial, and get a fresh perspective on how AI is changing the dynamics of the industry.

00:00 Introduction and Sponsor Message

00:34 Meet the Guest: Matt Britton

01:01 Lessons from a Serial Brand Builder

03:14 The Birth of Mr. Youth

04:52 Navigating the Digital Marketing Landscape

07:28 The Genesis of Suzy

11:07 Building a Disruptive Brand

15:03 The Role of AI in Market Research

17:02 Conclusion and Final Thoughts

The Progress Curve: Are Your Skills Keeping Pace? with Michelle Froah, ETS

Wed, 11 Jun 2025 20:48:00 -0400

Discover powerful insights on navigating a rapidly changing world in the latest episode of the Insights and Innovators podcast. Join host Stan Sthanunathan, CEO of i-Genie.AI, as he interviews Michelle Froah, Global Chief Marketing & Innovation Officer at ETS. In this episode, Michelle discusses the importance of skills development, credentialing, and adapting to turbocharge your career. Explore the findings from the ETS Human Progress Report, understand the rise of AI literacy, and gain practical advice for young professionals to stay relevant and excel in their fields.

00:00 Introduction and Sponsor Message

00:27 Meet the Host and Today's Topic

00:57 Guest Introduction: Michelle Froah

01:37 Michelle's Career Journey: From Engineering to Marketing

08:38 Insights from the ETS Human Progress Report

14:09 The Importance of Durable Skills

19:53 Future Nav: Measuring and Mapping Skills

22:09 AI Literacy and Its Impact on the Workforce

26:00 Tips for Accelerating Skill Development

30:13 Challenges for Insights Professionals

37:29 Conclusion and Final Thoughts

Making the Consumer the Boss via Insights with Nitesh Priyadarshi, Danone

Wed, 04 Jun 2025 13:54:01 -0400

Discover the transformation of the insights function and how it can become critical for C-suite decision-making in this episode of Insights and Innovators. Host Stan Sthanunathan speaks with Nitesh Priyadarshi, Chief Strategic Insights & Analytics Officer at Danone, about his journey from anthropology to leading insights at global companies. Nitesh shares his strategies for making the insights function indispensable, the importance of empathy, consumer centricity, and leveraging technology to enhance the role. Learn how to bridge the gap between uncovering insights and driving business growth effectively.

00:00 Introduction and Host Welcome

00:31 Guest Introduction: Nitesh Priyadarshi

01:40 Nitesh's Career Journey

05:45 The Importance of Consumer Centricity

14:08 Leadership and Empathy in Insights

19:49 Opportunities and Challenges in the Insights Industry

25:54 Conclusion and Final Thoughts

Built to Predict: Inside the New Data Machine with Michael Ramlet, Morning Consult

Thu, 29 May 2025 11:36:00 -0400

What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group, engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult. Explore how Morning Consult is revolutionizing public opinion research with daily data collection, the integration of AI, and a unique approach to blending syndicated and custom data. Michael shares his vision for the future of the insights industry, focusing on innovation, quality, and the evolving role of researchers in strategic decision-making.

00:00 Introduction and Sponsor Message

00:43 Meet the Guest: Michael Ramlet, CEO of Morning Consult

02:20 The Importance of Daily Data in Market Research

03:54 AI and Its Impact on Market Research

05:25 Challenges and Innovations in the Insights Industry

09:19 The Role of Insights in Shaping Public Opinion

14:11 Ensuring Quality in Market Research

21:52 Career Advice for Aspiring Researchers

Transforming the Media Business Through Insights with Colleen Fahey Rush at Paramount

Thu, 15 May 2025 13:16:00 -0400

Discover how to energize the insights function in this episode of 'Insights and Innovators.' Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Colleen Fahey Rush, EVP and Chief Research Officer at Paramount. Colleen delves into the evolving role of insights in business decisions, particularly within the rapidly transforming media and entertainment industry. Learn from her experiences at Paramount and hear about her career journey from CBS to her current role. Get practical advice on activating insights, the importance of communication, and leadership in the world of media research. Don't miss this in-depth conversation filled with valuable takeaways!

00:00 Introduction and Today's Topic

00:29 Guest Introduction: Colleen Fahy Rush

01:22 The Role of Insights in Media Transformation

04:57 Challenges and Learnings in Media Research

07:15 Colleen's Career Journey

11:11 Differences Between Media and Consumer Insights

14:23 Impact of AI on Media Insights

16:28 Advice for Aspiring Media Insights Professionals

20:20 Leadership and Influencing Skills

22:11 Conclusion and Final Thoughts

The Role of AI in Market Research with David Boyle at Audience Strategies

Thu, 08 May 2025 10:19:00 -0400

Discover how AI is revolutionizing market research in today's episode of MRII's Insights and Innovators podcast. Join host Jon Last, President of Sports and Leisure Research Group, as he speaks with David Boyle, Director at Audience Strategies. David shares his journey through various industries, culminating in the integration of AI-driven insights into market research. He discusses the impact of AI on audience segmentation, the importance of strategic thinking in research, and offers advice for future leaders in the field. Learn about the four Ps framework for effective language model usage and how AI can enhance your research capabilities.

00:00 Introduction and Sponsor Message

00:32 Host Introduction and Episode Overview

01:17 David Boyle's Career Journey

02:55 The Role of AI in Market Research

06:18 AI's Impact on Audience Segmentation

12:55 The Four Ps Framework for Effective AI Use

15:04 Pragmatic Advice for Future Leaders

17:56 Conclusion and Farewell

AI-Powered Insights in Tech with Google's Marie Van Blaricum

Thu, 01 May 2025 12:41:00 -0400

How does AI impact the world of insights? Join us in today's episode of Insights and Innovators where Stan Sthanunathan, CEO of i-Genie.AI discusses this and more with Marie Van Blaricum, Senior Director of Global Insights at Google Brand Studio. Marie shares key differences between the insights function in CPG and tech industries, her career journey from Unilever to Google, and actionable advice on future-proofing careers in the dynamic tech environment. Learn how AI can empower insights professionals, the importance of being proactive, and the essential shift from delivering data to creating impactful business strategies.

00:00 Introduction and Guest Introduction

01:16 Differences Between CPG and Tech Insights

03:03 Marie's Career Journey

04:43 Consumer Centricity and Strategic Leadership

06:45 Impact of AI on Insights

08:58 Future-Proofing Careers in Insights

10:35 Leadership in Times of Rapid Change

13:05 Personal Career Advice from Marie

15:15 Opportunities and Threats in the Insights Industry

18:55 Conclusion and Final Thought

Empathetic Leadership in Market Research with Claire Kuhn, OvationMR

Thu, 17 Apr 2025 11:58:00 -0400

In this episode of the Insights and Innovators podcast from MRII, host Jon Last, President of Sports and Leisure Research Group, chats with Claire Kuhn, the SVP of Research & Insights at OvationMR. Recognized as one of the industry's 30 under 30, Claire Kuhn, SVP of Research and Insights at OvationMR, reflects on her career path and the hands-on, human aspects of the industry that surprised her. She discusses the ongoing transformation in market research, the balance of AI and human interaction, leadership with authenticity, and the essential skills for emerging professionals. Claire's insights highlight the importance of curiosity, continuous learning, and cultural fit in driving business impact through market research.

AI, Career Evolution, and Leadership in Market Research with Katie Egge, Salesloft

Thu, 10 Apr 2025 12:17:00 -0400

From building connections to staying curious, Katie Egge shares insights from her journey. Host Jon Last, President of Sports and Leisure Research Group, interviews Katie Egge, RVP at Salesloft, recognized as one of the 30 under 30 winners in market research. Discover Katie's unique career journey from sports and entertainment management to her pivotal role in market research. Learn about her take on AI's impact on the industry, balancing soft and technical skills, and evolving leadership in a tech-forward, remote world. Katie's insights into generating actionable strategies and maintaining the researcher's essential role with AI are not to be missed!

A Look at the Next Generation of Insights Professionals with James Endersby, Opinium

Thu, 03 Apr 2025 13:34:00 -0400

Join us in this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Jon Last, President of Sports and Leisure Research Group. Our guest, James Endersby, CEO at Opinium and Chairman of the Market Research Society in the UK, discusses the distinct qualities setting next-gen Insights industry leaders apart. Learn about the 30 Under 30 Awards, the importance of mentorship, networking, and the evolving skill sets required in today's research landscape. Gain invaluable advice for young professionals aiming to make a mark in the field.

How to Be a Pioneer in Market Research with Shelley Zalis, CEO of The Female Quotient

Wed, 19 Mar 2025 20:22:00 -0400

Join us on this episode of the Insights Innovators podcast from Market Research Institute International, hosted by Katie Gross, President of Suzy. In this insightful discussion, Shelley Zalis, the founder and CEO of The Female Quotient and a pioneer in online market research, shares her journey of disrupting the traditional market research industry by introducing online surveys. She recounts her challenges and triumphs in transitioning from off-line to online research at a time when the internet was in its infancy. Shelley also discusses her efforts to close the gender gap in the workplace through her work with The Female Quotient and provides advice for today's innovators and trailblazers on how to navigate and transform traditional industries, especially in the age of AI.

Cultivating a Culture of Service in Research Insights with Steve Schlesinger, Sago

Thu, 13 Mar 2025 10:54:00 -0400

In this episode, we dive deep with Steve Schlesinger, Executive Chairman at Sago, hosted by Jon Last, President at Sports and Leisure Research Group. Steve shares his valuable insights on the latest industry trends, leadership strategies, and the evolving landscape of market research. Tune in to discover how Steve's experience and vision continue to shape the sector and get a firsthand look at the discussions that influence the future of market research.

From Researcher to Investment Banker with Kristin Luck, Oberon Securities

Wed, 05 Mar 2025 23:18:00 -0400

On this episode, host Katie Gross, CEO at Suzy, speaks with Kristin Luck, Managing Director of Oberon Securities. Kristin shares her unique career trajectory from a research assistant at Lieberman Research Worldwide to becoming an influential entrepreneur, investor, and banker. Learn how her passion for online research led her to build AC Nielsen's first online research platform, co-found OTX, and start a data visualization platform. She offers insights on financial literacy, business growth, and the importance of marketing. Also, discover how Women in Research (WIRe) is empowering women in the industry.

Transforming Insights: Colgate's Journey with Christian Niederauer at Colgate-Palmolive

Wed, 19 Feb 2025 23:05:00 -0400

Discover how Colgate has transformed its insights function to be future-proof, the biggest challenges facing insight professionals today, and the critical components of their Insights Competence Framework.Join Stan Sthanunathan, CEO of i-Genie.AI, as he hosts Christian Niederauer, Vice President of Global Insights & Consumer Affairs at Colgate-Palmolive, in this engaging episode of Insights Innovators. Gain invaluable perspectives on the role of AI, the importance of proactive value creation, and how to ensure your insights are impactful and actionable. Don't miss out on this comprehensive journey into the evolving landscape of consumer insights!

00:00 Introduction and Episode Overview

00:27 Guest Introduction: Christian Hederault

01:13 Industry Challenges and Insights

02:18 Career Journey and Role at Colgate

04:09 Proactive Value Creation in Insights

05:48 Colgate's Insights Transformation Journey

07:49 Insights Competency Framework

10:12 Evolution and Future of Insights Function

14:04 Leveraging Technology in Insights

17:35 Conclusion and Final Thoughts

How Can Market Research Founders Succeed with Mark Simon, Partner at Traction Advising M&A

Wed, 05 Feb 2025 20:27:00 -0400

How do investors see market research companies? Is it all about SaaS models, or can service companies scale in ways that attract investors? Mark Simon, Partner at Traction Advising M&A talks about retention as a KPI for growth and value. Consider net revenue retention or how a company grows outside of new customer acquisition. Go inside an M&A mind and hear insights like how the market research industry may not lend itself easily to SaaS models.

Earning a Seat at the Strategy Table with Diane Hessan at C-Space

Thu, 23 Jan 2025 05:02:00 -0400

In this episode of 'Insights and Innovators,' hosted by Stan Sthanunathan, special guest Diane Hessan, Chairman of C-Space, discusses her transformative journey as an entrepreneur in the insights industry. Diane shares her thoughts on balancing speed, depth, and relevance in market research and provides valuable advice for aspiring entrepreneurs. She recounts her early career experiences, the foundation and success of Communispace, and offers practical tips for business success and common pitfalls to avoid.

00:00 Introduction and Episode Overview

01:14 Meet Diane Hessen: Visionary and Disruptor

03:18 The State of the Insights Industry

10:14 Diane's Career Journey

16:52 Founding Communispace

23:56 Entrepreneurial Lessons and Advice

31:05 Conclusion and Final Thoughts

Creating an Exciting Market Research Tech Company with Andrew Reid, Founder & CEO of Rival Technologies

Thu, 16 Jan 2025 11:43:55 -0400

The path to creating an exciting startup can be a circuitous route. Andrew Reid, Founder & CEO of Rival Technologies may have started in film, taken a right turn in advertising, to end up building technology companies that solved research problems. And sometimes, it’s a family affair. Andrew’s father and sister both played key roles in influencing his path. Hear about his journey and excitement about the future of tech-enabled market research solutions.

Transforming the Insights Function in Large Corporations with Elaine Rodrigo at Reckitt

Thu, 09 Jan 2025 05:00:00 -0400

Dive into an engaging conversation between Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt, and Stan Sthanunathan, CEO of i-Genie.AI, as they explore the evolving landscape of consumer insights, data-driven decision-making, and embracing AI. Elaine shares her nearly 30-year journey in research, her dream role realization, and the transformative power of AI in harnessing data for business growth. From her career milestones to the significance of consistency, focus, and creating proprietary capabilities, Elaine offers invaluable advice for the industry while highlighting the promise of synthetic data and the essential role of innovation.

00:00 Introduction and Opening Remarks

02:34 Career Journey and Experience

04:54 Advice for Research and Insights Teams

06:07 Challenges and Changes in the Industry

08:42 Building Capabilities for Business Impact

10:18 Focus Areas and Signature Capabilities

18:20 Leveraging AI and Data in Insights

21:47 Future Trends and Synthetic Data

23:29 Conclusion and Final Thoughts

The Evolution of Market Research to Today with Dr. Marcus Cunha, University of Georgia

Thu, 19 Dec 2024 05:00:00 -0400

In this episode of the MRII's Insights and Innovators podcast, host Jon Last, President at Sports and Leisure Research Group, speaks with Dr. Marcus Cunha Jr., Director of the University of Georgia's Masters of Marketing Research Program. They discuss the transformative changes in the market research industry over the past few decades, including the democratization of research tools, the shift from statistical analysis to business insights, and the evolving skill sets required for success. They also explore the impact of AI on the industry and the importance of linking research to ROI to avoid becoming a cost center. Marcus emphasizes the need for practical, hands-on education and the future role of AI as a productivity tool rather than a replacement for human insight.

00:00 Introduction to MRII's Insights and Innovators Podcast

00:37 Guest Introduction: Dr. Marcus Cunha Jr.

01:25 Evolution of Market Research

05:40 Skills for Today's Successful Researcher

08:47 Transformations in Training and Education

14:39 Future of Market Research and AI

18:20 Conclusion and Final Thoughts

From Capital Raising to Integration: A Deep Dive into M&A with Jeff Krentz

Thu, 12 Dec 2024 04:00:00 -0400

Join us for an enlightening episode of MRII's Insights and Innovators podcast, featuring a conversation with Jeff Krentz, a seasoned expert in mergers and acquisitions within the market research industry. Hosted by Katie Gross, the discussion delves into the nuances of raising capital, the importance of product-market fit, and strategic decisions companies must make between organic growth and acquisitions.

Krentz shares valuable insights on the essential factors that drive successful investments, how to attract the right investors, and the dynamic balance required during company growth and integration. Learn about the transformative impact of the acquisition of TNS by Kantar, and the critical elements that contribute to successful mergers.

Whether you're involved in leadership, analysis, or just entering the industry, this episode provides key takeaways on facing mergers with optimism and adaptability, ensuring you seize opportunities presented by industry changes. Dive into the future of market research and what trends lie ahead.

From Market Researcher to Investment Banker with Sima Vasa, Managing Director at Oberon Securities

Thu, 05 Dec 2024 04:00:00 -0400

The market research industry is far from homogenous. There are many different business models within it. Sima Vasa, Managing Director at Oberon Securities began as a market research analyst and became an investment banker. That switch means she looks at business models, leadership, and the fundamentals of market research firms through a new lens. Learn how to think like an investment banker.

The Entrepreneurship Journey in Market Research with Vivek Bhaskaran, Founder & CEO QuestionPro

Thu, 21 Nov 2024 05:23:00 -0400

How do we get customers? How do we lean into our strengths? These are some of the questions that Vivek Bhaskaran, Founder & CEO QuestionPro talks about in his journey to building his own company and business. Is building great software and launching globally still possible versus in a specific market? Learn lessons in entrepreneurship in the market research industry.

What Does Leadership Look Like Today and Tomorrow with Crispin Beale, Insight250

Thu, 14 Nov 2024 02:26:00 -0400

How can we celebrate the innovators and leaders in Market Research? Crispin Beale, CEO of Insight250 and Group President of Behaviorally, has created the main platform for identifying these leaders. Jon Last, President at Sports and Leisure Research Group, talks with Crispin to understand how Insight250 works and how important it is for driving innovation and leadership in the industry.

Research at the Strategy Table with Brett Townsend, Quester

Thu, 07 Nov 2024 02:22:00 -0400

Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester. Jon Last, President at Sports and Leisure Research Group, talks with Brett about how the industry has changed or needs to change from its academic roots to a discipline that drives business impact.

Transforming Market Research in Big Companies with Stephan Gans, Pepsico

Mon, 28 Oct 2024 14:24:00 -0400

Is there a consumer insights revolution, and will that change how multinational corporations do research? Stephan Gans, SVP, Chief Consumer Insights and Analytics Officer at Pepsico, wrote the book, The Consumer Insights Revolution. Stan Sthanunathan, CEO i-Genie.AI talks with Stephan about future-proofing your business through the control of data and tools.

Five Lessons from a Market Research Entrepreneur with Dan Coates, YPulse

Mon, 21 Oct 2024 16:21:00 -0400

A veteran entrepreneur of five startups, Dan Coates, CEO of YPulse, shares the rollercoaster ride of starting research businesses. Join Katie Gross, Chief Customer Officer at Suzy as she talks with Dan about the skills needed to start and run a business. Dan shares about adapting to cultural and market changes, including the shortening attention span for young people, the sweet spot of his current business, YPulse.

Staying Ahead of the Curve in Research with Simon Chadwick, Cambiar

Mon, 14 Oct 2024 16:33:00 -0400

What’s hype and what’s real? Jon Last, President at Sports and Leisure Research Group, talks with industry legend Simon Chadwick, Managing Partner at Cambiar, about what changes and innovations—including AI—are likely to change the insights industry. The reintegration of data and insights across functions (CX, Sales, marketing) is hot now and will be in the foreseeable future.

Finding Your Seat at the Strategy Table with Pam Forbus, Mondelez International

Mon, 07 Oct 2024 16:20:00 -0400

Join Stan Sthanunathan, CEO of i-Genie.AI, as he talks with Pam Forbus, Global Chief of Insights & Analytics at Mondelēz International, about how to earn a strategic business role by sharing relevant insights that drive business decisions. Knowing the question the CEO needs to answer is the start to pursuing insights that matter. To be a growth leader, the researcher must know what grows the business. Pam shares what it means to speak the language of the CFO, the office where decisions are often made.

Making Research Talent More Agile with Ryan Barry, Zappi

Mon, 30 Sep 2024 16:15:00 -0400

For research companies to succeed, they need to be willing and able to disrupt themselves. That’s where more agile talent comes in. They are willing to learn, experiment and go beyond what’s working today. Join Katie Gross, Chief Customer Officer at Suzy, as she talks with Ryan Barry, President of Zappi, to discover what he looks for in new talent and how he supports his team.

Effective Qualities of Market Research Leadership with Ben Page at Ipsos

Mon, 23 Sep 2024 15:26:00 -0400

‘Intelligence is not enough. Self awareness, being able to read a room and resilience are all key.’ Join Stan Sthanunathan, CEO i-Genie.AI as he talks with Ben Page, CEO of Ipsos about the qualities for talent and leadership in the insights business. Ben shares about the importance of integrity, especially in relation to data quality, and a willingness or hunger to learn and innovate. And don’t forget about luck and our ability to take advantage of it when it presents itself.

The Essential Skills of the Market Researcher in Healthcare with Lisa Courtade, Organon

Mon, 26 Aug 2024 15:40:43 -0400

How can researchers bridge the gap between technical expertise and business impact? Our host, Jon Last, Sports and Leisure Research Group, talks with Lisa Courtade, a veteran researcher with top healthcare companies including Merck, Sanofi Pasteur, and, now, Organon, as she shares insights from her wild ride career, including lessons learned like “Perfect data only exists in the classroom.” Hear her POV on the skills researchers need to succeed in the healthcare industry.