Inspire to Engage

53. Fastest, Easiest Way to Improved Sales and Marketing - Customer Interviews

Rachel Eubanks — Thu, 27 May 2021 15:38:00 -0600

Customer interviews. Most business owners overlook this gold mine, and it's right at their finger tips. Literally. This treasure trove is just a phone call away.

It's amazing what we can learn about our business in a 10 minute phone chat with a loyal customer.

This episode is about the why, the how and the questions to ask when you interview your best clients.

In it, I include...

my tip for scheduling the calls that will keep you from pulling out your hair.

a template for your email initiating the customer interview.

the questions to ask.

how this short chat provides you tons of great content for social media posts, emails, etc.

Most of us spend hours and days, even months, pondering our next business move or wondering if our copy resonates with customers...when we could be spending a few minutes on the phone, learning from our most loyal clients.

Customer interviews save you time and worry in the long run!

Links Mentioned in the Episode:

Google Doc for Email Template and Questions to Ask

Creating an Ideal Customer Story (a short course that helps you identify and write to your ideal customer) - inspiretoengage.com/onlinecourses

52. 4 Keys to Using Upwork to Grow Your Business with Carly Cheton

Rachel Eubanks — Fri, 14 May 2021 05:30:00 -0600

Are you familiar with Upwork? If yes - awesome! If not, no worries! I learned of Upwork about 10 months. Since then, I've realized the power that little app has to grow my business...and, perhaps, yours too.

In this episode, my friend and terrific guest, Carly Cheton, teaches us the 4 things we must have to be successful on Upwork. (FYI - She's gotten so good at Upwork that the jobs come to her now! Oh yeah!!)

And although Upwork is typically for freelance service providers, Carly's advice is ideal for product businesses too. If you must write profiles to join wholesale websites, business membership groups, etc., then this episode is a must.

Carly even goes into mindset and how not to "grip" at every job. (I love this part of our chat!) She also talks about pricing yourself on Upwork and how and why to make your profile about those you serve, not about you.

It's an awesome episode full of advice for Upwork. But the best part? Carly's suggestions apply to all platforms where we're asked to describe our businesses and how they help.

Enjoy!

To learn more about Carly Cheton and her program Getting Your First Client:

LinkedIn - Carly Cheton

Instagram - @carlycheton

To get Creating an Ideal Customer Story:

Click here.

To learn about my done-for-you services:

Copywriting Services

51. Sales Is Not About Your Personality with Natasha Hemmingway

Rachel Eubanks — Thu, 29 Apr 2021 20:48:00 -0600

Many of us small business owners think of sales as a gift - you're either naturally good at selling or you're not. And, if you're not one of the lucky ones, well, poor you.

That's not what Natasha Hemmingway thinks, though.

She's a sales coach to small business owners. Natasha teaches what she learned in corporate sales (over a decade of experience!) to small business owners who are clamoring to feel more confident on sales calls and to have a system for getting leads.

This episode runs the gamut - from "selling with heart not hustle" to commission breath (this one made me laugh out loud!) to the shaking head test to knowing your lead pipeline. We cover a lot!

Natasha is intelligent, passionate and oh so funny! She'll make you laugh + learn.

Enjoy this episode!

To learn more about Natasha Hemmingway:

website (natashahemmingway.com)

Instagram (@natashahemmingway)

Facebook (@natashahemmingwayspeaks)

YouTube (Natasha Hemmingway)

More Episodes about Sales

episode 20 with Sarah Mae Dickinson

episode 44 with Jamie Clauss

To purchase "Creating an Ideal Customer Story"

inspiretoengage.com/online-courses

50. Where to Build a Community with Randy Lee

Rachel Eubanks — Thu, 15 Apr 2021 15:01:00 -0600

Hmmm...should I create a Facebook Group? What about a podcast? Or maybe a YouTube channel? The avenues to grow a loyal community are almost too many to count...which leads to overwhelm. Confusion. Indecision.

In this episode, I interview Randy Lee, a self-professed serial entrepreneur. He began his first Facebook group in 2014 and recently started a YouTube channel. And, yes, he has a podcast that's growing like crazy.

He knows how to build a community. And, more importantly, he's honest about the hard work it requires and the plain ole "trial and error" that it takes.

If you've considered a podcast or delving into video or wondering the merits of starting a Facebook group, this episode is perfect for you. (Plus, Randy's a funny man. Humor is always a great addition to any episode.)

Enjoy!

More about Randy Lee:

Website: flippingenius.com

YouTube: youtube.com/channel/UCqUS22WTBfcRm9olZsgdnWA

Podcast: Flipping Genius on Spotify

Email: flippingquestions@gmail.com

Where to Find "Creating an Ideal Customer Story"

online course: inspiretoengage.com/online-courses

49. Hiring to Grow Your Business with Emily Perron

Rachel Eubanks — Thu, 01 Apr 2021 15:52:00 -0600

As business owners, we clutch our products and services tightly against our chests...so afraid to hire help or confused on where to even start hiring. The problem with clinging to our businesses so tightly - they'll never grow.

This episode is with Emily Perron, a hiring consultant and recruiter for entrepreneurs. After leaving her corporate job, she started her own entrepreneurial journey and quickly burned out. Emily knew there had to be a better way to run a business! From that tough lesson came her business today, one that helps other entrepreneurs make smart hiring choices.

Our chat covers topics like...

to hire a freelancer...or an employee
what to include in a job posting and where to post
how to set realistic expectations for a new hire
steps to being a good manager of people

At some point, every business owner dreams of growing bigger, of making more money, of taking a vacation (or just a day to yourself!). Hiring the right people makes these things happen.

Enjoy!

To learn more about Emily...

website - emilyperron.com

Instagram - @emily.perron

video on mistakes to avoid when writing job posts - on IGTV and her Instagram account on March 4, 2021

to get the job posting template - emilyperron.com/jobpostingtemplate

To purchase Creating an Ideal Customer Story - inspiretoengage.com/online-courses

48. How to be More Productive with Dana Stone

Rachel Eubanks — Thu, 18 Mar 2021 16:27:00 -0600

We think we can do it all. But...can we really?! And, are we hurting our bodies and our productivity with the “sleep when I’m dead” mindset? In this episode with Dana Stone, we talk about sleep, batching tasks and bedtime routines, plus so much more. Like, for example, did you know that poor digestion and stomach troubles can be traced to exhaustion?

Dana Stone is a life coach with a background in sleep coaching. She’s also a mama juggling motherhood and a business (and trying to rest some along the way!).

If you’re looking to be more productive in your business, while still caring for yourself and others, this episode is for you.

To learn more about Dana, visit…

her website at liveandrest.com

her Instagram account @thedanastone

To learn more about my course Creating an Ideal Customer Story, visit...

inspiretoengage.com/online-courses

47. How to Position Your Service/Product with April Dunford

Rachel Eubanks — Fri, 05 Mar 2021 01:15:00 -0600

Ever had a great product or service but couldn't get people to purchase it? If your answer is "yes," that makes you normal. It's common in business, but not something we want to happen for long.

This episode will help you look at your product/service differently. It's about positioning - putting your product or service in a context that your ideal customer understands and, better yet, wants and needs.

April Dunford is my guest expert She's spent years in the tech world helping companies understand their products from the customer's standpoint.

In this episode, April shares what question we should all ask ourselves to start positioning our product/service correctly. Plus, she talks about saying no to customers (and how that has actually grown her business and referrals).

April may come from a tech and engineering background, but she has a knack for making the conversation fun and the lessons easy.

Enjoy!

For more about April Dunford: aprildunford.com

For more about her book, Obviously Awesome: aprildunford.com/obviously-awesome

For my online course, Creating an Ideal Customer Story: inspiretoengage.com/online-courses

46. The Beauty of Being an Entrepreneur with Ericka Edwards

Rachel Eubanks — Fri, 19 Feb 2021 01:15:00 -0600

Question - Were you born an entrepreneur? (Honestly, I wasn't. It's something I've grown into.)

Ericka Edwards was! But even with her natural abilities and mindset, 2020 wasn't easy. She's a lash specialist and permanent makeup artist. So, obviously, the 2020 pandemic made it tough for her business.

This episode is about what she learned from 2020 and is using to thrive in 2021. She's inspiring, kind and humble - definitely a gal you want to call a friend and mentor.

At the end of the episode, I share ways we all can use her 3 big takeaways from 2020 and apply them to our businesses...like right now.

I give tips about being a guest on podcasts, how to use your instinct in a good way and why our perfectionism is holding you (and me) back.

Ericka's a mom, a wife, a business woman and an all around go-getter. You don't want to miss her insights in this episode!

More info on Ericka Edwards:

website - lash-belle.com

Instagram - @lashbelle_

Facebook - @lashbellehsv

More about my course Creating an Ideal Customer Story:

link - inspiretoengage.com/online-courses

45. Instagram in 2021 with Molly Marshall

Rachel Eubanks — Fri, 05 Feb 2021 01:15:00 -0600

Do you love Instagram? Perplexed by it? Can't stand it? There for All. Of. It?!

No matter your feelings on The IG, most of us use it for business because we know our people are there.

In this episode, Molly Marshall GETS REAL about Instagram. No promises of gaining a 1,000 followers a day or only selling in the DM's. (If you're looking for "hacks," this episode is not for you. Just real talk of using this platform on a consistent basis.)

Towards the end of our chat, Molly talks about the "should-ing" disease, which cracks me up. But, she's right! It's an ailment many of us suffer from with social media platforms (well, with anything really).

If you're ready for honest talk about Instagram, this episode is for you.

More info on Molly:

website - mollymarshallmarketing.com

Instagram - @mollymarshallmarketing

My course:

Creating an Ideal Customer Story - inspiretoengage.com/online-courses

More about Skylar Scott Studios:

website - www.skylarscottstudios.com

Facebook - @skylarscottstudios

44. Selling Like an Expert with Jamie Clauss

Rachel Eubanks — Fri, 22 Jan 2021 01:30:00 -0600

Do you struggle to talk about pricing? Do you offer your clients the cheapest option? Do you feel guilty to talk about your most expensive package? If so, this episode is for you, my dear. (Really, this one is for any small business owner because we all want to make more money.)

My guest Jamie Clauss is a pro at sales. What she puts down, you're gonna wanna pick up!

In this chat, she shares so many tidbits about your perspective on sales - ones that lead to big mindset shifts.

Here's one - You're too expensive at any price! (Yep. You know that price that you lost money on and a customer still said it was too expensive.)

Here's another - Offering the cheapest option is like saying how can I serve you the least.

Jamie is full of these reality checks, business knowledge and real-life examples. You don't want to miss this episode.

Enjoy!

To learn more about Jamie Clauss and her business consulting: www.jamieclauss.com

To learn more about Creating an Ideal Customer Story, the online course: www.inspiretoengage.com/online-courses

43. One Word for the New Year with April Coleman

Rachel Eubanks — Fri, 08 Jan 2021 03:45:00 -0600

Truthfully, the New Year can be overwhelming. The possibilities are wonderful...but also stifling. Newness is terrific...but wears off quickly. The pressure to tackle the new year full force leaves some of us exhausted and sad.

This episode is about choosing one word for the new year because, well, it seems doable. Not overwhelming. Not crushing.

For this episode, I invited my dear friend April Coleman to share her one word for 2021. She was my first friend to talk about the one word strategy with me several years ago. So, I invited her to discuss this practice and how she's greeting the new year.

April's a mom, wife, educator, mompreneur and so much more.

This episode is full of real talk and, hopefully, encouragement for you. Enjoy.

And go get'em in 2021.

To learn more about April and her business, Created Resources, visit here:

Instagram -@createdresources

Website - www.createdresources.com

For the one year Bible reading plans she mentioned:

Get this free app: Capstone Church - Tuscaloosa. (The reading plan is inside it.)

Or, visit this website - She Reads Truth

For the online course called Creating an Ideal Customer:

Visit here - www.inspiretoengage.com/online-courses

42. Ending 2020 and Planning for 2021 with Sarah Mae Dickinson

Rachel Eubanks — Fri, 11 Dec 2020 01:15:00 -0600

Whew! 2020, you've done a number on us! But, we've survived! This episode is about analyzing how your business did in 2020 and then prepping for 2021.

Do you enjoy reflecting? Planning?

Personally, I don't. Analyzing numbers from the past year makes me antsy and frustrated.

So for this episode, I invited back my friend and sales coach Sarah Mae Dickinson. She pushes me - and you, by virtue of listening - to ask ourselves the tough questions.

By taking time to answer these questions, to analyze 2020 and to plan for 2021, we'll feel more in control, and we'll know steps for moving forward.

I hope this episode helps. (Just so you know - I think you're amazing! I've watched small business owners like you work harder than ever before. That's saying something because you already worked like a maniac! Way to survive 2020!)

To learn more about Sarah Mae Dickinson, visit her website (https://www.sarahmaedickinson.com/) or her Instagram account (@smdcoaching).

(To learn more about my course, Creating an Ideal Customer Story, visit this link. https://www.inspiretoengage.com/online-courses)

41. Being Thankful as a Business Owner in 2020

Rachel Eubanks — Fri, 20 Nov 2020 01:30:00 -0600

It's the month of Thanksgiving! But 2020 sure has thrown us all for a loop, to put it mildly. This episode is with my sweet friends Amy Boyle and Deanna Mason. Both are business owners, and both have made big changes in their businesses this year.

We talk about how they adapted their businesses in this crazy time, what things they're most thankful for and what triumphs they've seen others have.

It's an episode about choosing to be thankful in these wild, sometimes devastating times.

Hopefully, this episode is a blessing to you and that you find things in your business to be thankful for too.

More about Amy and Deanna -

Amy Boyle - https://gracegirlbeads.com/ and Instagram (@shopgracegirlbeadshuntsville) and Facebook (@gracegirlbeads)

Deanna Mason - https://deannamason.com/ and Instagram (@refreshedmoms) and Facebook (@refreshedmomswithdeanna)

To find Creating an Ideal Customer Story - https://www.inspiretoengage.com/online-courses

40. Writing Good Subject Lines - Tips and Tricks to Up Your Email Game

Rachel Eubanks — Fri, 13 Nov 2020 14:37:00 -0600

Oh, the subject line. It's the gateway to your email. How do you write it so someone wants to click on your email...when there are 40 others sitting in the inbox wanting to be opened too?

In this episode, I look at 4 common emails (and their subject lines!) that small business owners write - sales/urgency, deliverables, newsletter and nuture/onboarding.

I share tips for writing great subject lines and also give examples of subject lines for the most common kinds of emails.

It's an episode created help you step up your email game! Enjoy.

>> sites mentioned in this episode:

sendcheckit.com

455 Spam Trigger Words

The Ultimate List of Spam Trigger Words

>> course mentioned in this episode

Creating an Ideal Customer Story at https://www.inspiretoengage.com/online-courses

39. Writing Great Product Pages with Guest Experts from Cake Commerce

Rachel Eubanks — Fri, 06 Nov 2020 02:00:00 -0600

Product pages - We all have questions about them. How many words should they have? Is SEO important? What about keywords? What's a good load time? Should I do alt text for images? Plus more!

On this episode, I've called in the experts to help. Michela, Ren and Tim are from Cake Commerce, a marketing agency based in Madison, Connecticut that specializes in e-commerce businesses.

Boy, do they have a lot of expertise to share (and graciously do in our chat)!

I challenge you to take one of their suggestions and apply it today. And, of course, then choose another. :)

Enjoy!

To learn more about Cake Commerce, visit Instagram, Facebook and its website at cakecommerce.com

This episode's sponsor: Creating an Ideal Customer Story

38. Conquering the Fear of Telling Your Story (to Market Your Business)

Rachel Eubanks — Fri, 30 Oct 2020 01:30:00 -0600

In this Halloween edition, I tackle a scary topic...telling stories from your own life to market your business better. Truthfully, there's not much "Halloween" in this episode. But, I do hear often from my clients that they are afraid - spooked - to write about their own lives.

They wonder, "Who wants to really hear this?" Or, my clients say, "People will laugh or think I'm dumb."

It's because of these fears that I decided to create this episode. In it, I define the two kinds of stories we can tell as business owners. (And, there's one of your stories you should be telling OFTEN!)

I also outline criteria for when - or if - to tell personal stories.

Oh, and I give a few tricks for storytelling too. (Sadly, many of us actually do descriptive writing when we think we're telling a good story. I'm guilty.)

I hope this episode encourages you to use stories to market your business.

People mentioned in this episode:

Annie F. Downs (on Insta) and her website

Kindra Hall (on Insta) and her book Stories That Stick

My course, Creating an Ideal Customer Story, for getting clear on the client you serve and how

37. 3 Mistakes We Make When Writing for Our Businesses + How to Improve

Rachel Eubanks — Fri, 23 Oct 2020 01:15:00 -0600

What holds you back when writing for your business? Poor punctuation? The dread of writing? Not knowing what to say? Writing but getting no response?

Ugh! So many business owners let things like these keep them from communicating with customers (and potential ones).

But, let's charge ahead. Let's not keep our ideal clients waiting. Let's help them buy from us, and your writing can do just that!

In this episode, I delve into 3 mistakes we often make when writing for our businesses. BUT MORE IMPORTANTLY, I outline ways we can improve or shift our mindsets.

Below are the 3 mindsets I see most often and ones addressed in this episode.

You talk about your business in ways that only you - the owner - care about.
You lack purpose when you write. (Hint: "I need to post," is NOT a purpose for writing.)
You allow poor punctuation, spelling or vocabulary to stop you from writing.

Believe me...I've learned to combat these mindsets the hard way. I hope my suggestions help you.

This episode's sponsor, SMD Coaching, is found at https://www.sarahmaedickinson.com/

Find the slides mentioned in this episode at https://www.inspiretoengage.com/blog/episode37

36. Building a Strong E-Commerce Business with Erin Hooley

Rachel Eubanks — Fri, 16 Oct 2020 07:00:00 -0600

Okay, this episode has it all! From when Erin almost lost her business due to Etsy issues to her 3-lever system for revenue growth, we cover a lot of topics.

You don't want to miss this conversation with Erin Hooley, the founder of Bailey's Blossoms.

She started her infant and toddler clothing line in her garage and now has a 25, 000 square-foot warehouse. (Yes, I know you're jealous of the storage!) To say she's grown the business is an understatement.

In this episode, we talk about how she and her small team bounced back from a huge setback and how she's prepping her e-commerce site for holiday shoppers.

Warning, you'll need paper and pencil (or smartphone) for notes.

Enjoy!

To learn more about Erin Hooley and Bailey's Blossoms, head to:

Instagram, Facebook and the website at https://www.baileysblossoms.com

To learn more about Creating the Ideal Customer Story, head here:

https://www.inspiretoengage.com/online-courses

35. The Holiday Rush - Getting Your Brick and Mortar Ready with Stacy Hamner

Rachel Eubanks — Fri, 09 Oct 2020 01:15:00 -0600

Are you ready for holiday shoppers? With the uncertainty of 2020, it's best to go into this season prepared. Control what you can control (and planning is one of those things).

In this episode, Stacy Hamner and I talk about what's on her to-do list to prep her brick and mortar store for the holiday rush. Stacy's the owner of Reclaimed Spirit, a lifestyle boutique, in Florence, AL.

It's a great episode full of practical advice and one you don't want to miss!

To learn more about Stacy Hamner:

Reclaimed Spirit on Instagam and on Facebook

website: https://www.reclaimedspirithome.com/

The course mentioned in this episode:

https://www.inspiretoengage.com/online-courses

34. Social Media Is Not the Only Way to Grow a Business - Networking with Vicki Morris

Rachel Eubanks — Fri, 02 Oct 2020 01:15:00 -0600

Vicki Morris has spent much of her entrepreneurial journey making sure networking opportunities are available for every entrepreneur. In this episode, she talks about the power of networking and how to do it.

If you've shied away from social media, this episode is for you. It's a reminder that, while social media is important, it's not the only way to grow a business.

If you've shied away from networking because you're timid or feel uncomfortable or think it's cheesy, well, this episode is for you too. Vicki reminds us of the purpose and shares tips.

Listen in as Vicki shares her passion for networking and marketing, in general.

To learn more about Vicki Morris...

website - Face to Face Marketing

Vicki on Facebook and on Instagram

RISE Networking in Huntsville, AL

To learn more about my online course mentioned in this episode...

inspiretoengage.com/onlinecourses

33. Using Facebook to Educate - Tips for Creating Free Groups and for Doing Lives

Rachel Eubanks — Fri, 25 Sep 2020 01:30:00 -0600

Initially, I had planned to talk about Facebook Lives. BUT Shannon Fox offered great tips on that topic AND so much more. For example, she has a free Facebook group, as well as a paid-for coaching group. She shared how she structures the two and how she consistently finds topics to keep members engaged. That's just the tip of the iceberg, though!

Shannon is a mom of 4 and a certified coach with Trim Healthy Mama. So, she's busy! Yet, Shannon has worked hard to create a business that fills her full of joy, serves her clients well and gives her the freedom to be a mother and wife.

It's a great episode!

Find Shannon Fox on Facebook here https://www.facebook.com/trimhealthyfox.

For my course Creating an Ideal Customer Story, head here: https://www.inspiretoengage.com/online-courses

32. Market Research to Know More about Your Customers and Products

Rachel Eubanks — Fri, 11 Sep 2020 01:15:00 -0600

Gosh, I've probably said it a thousand times, "Know your ideal customer." But, exactly how do we go about learning more about our ideal client, especially if our business is online?

This episode takes you through 7 steps to completing market research. Believe me, the steps are simple.

And also believe me, small businesses should do market research. It's not just for large companies.

This is a task many businesses skip so be different! Learn about who is buying from you and why. It's powerful and informative to hear your product/service described by someone outside your business.

>>> Find me on Instagram at @inspiretoengage and on my site at www.inspiretoengage.com.

31. Using Your Elevator Pitch to Make Great Follow-Up Calls

Rachel Eubanks — Fri, 04 Sep 2020 01:15:00 -0600

Most of us spend a lot of time on marketing but not a lot on sales. To clarify, we do the marketing - attracting people to us through social media or search engines. But once we have their attention, we’re not sure how to close the deal. We haven’t spent much time thinking through our sales process. Or, we realize it’s missing something.

This episode looks at one step in the sales process - phone calls. Yes! I wrote PHONE CALLS!

Many of us would rather sit in a room of rotting garbage than get on the phone.

But there are some steps we can take - like creating a script! - to help us confidently call people who’ve inquired about our services/products.

And note, this isn’t about cold calls. This episode is about following up with potential customers who have inquired already, usually by a form on our site.

It’s about writing an elevator pitch and using it, plus a few other steps, to make a phone script that puts you one step closer to making the sale.

I must say a big thank you to Sarah-Daye and Gari-Ann from Micro-Weddings Virgina and Sarah Mae Dickinson from SMD Coaching. This episode would not have been possible without these 3 savvy and smart ladies.

30. The Importance of Knowing Your Ideal Customer

Rachel Eubanks — Fri, 28 Aug 2020 01:15:00 -0600

When we skip this step - identifying our ideal customer - we begin to feel frustrated, anxious, doubtful and unclear. A business that once was a great idea and exciting now is an albatross. It causes us more angst than joy.

In this episode, I share several reasons why identifying your ideal customer is imperative. (Hint: We're reminded of our purpose again.)

Plus, I discuss 3 misunderstandings that I often hear. For example, business owners resist determining an ideal client because they have more than one ideal customer. I address that issue and explain why that may be true and why it may not be.

If you haven't determined your ideal client, or it's been a while since you've revisited your notes, this episode is for you.

29. Stephanie Sawyer - Using Facebook Live to Pivot

Rachel Eubanks — Fri, 21 Aug 2020 01:15:00 -0600

In less than a year of opening her business, Stephanie faced the challenges that COVID-19 brought to all business owners - how to keep the doors open (figuratively speaking, of course, since many were forced to close their doors for weeks).

Armed with her can-do attitude and an appetizer recipe, she attempted her first Facebook Live in her basement as a way to sell her store's products.

Hilarity ensued. It didn't go as planned.

But she had success. And more importantly, she showed up again the following week.

If you're looking for some inspiration, some business talk and a few laughs, this episode is for you, my dear. :)

To learn more about Stephanie Sawyer and her eclectic art boutique

Facebook - https://www.facebook.com/wildflowersonsignal

website -https://www.wildflowersonsignal.com/

To learn more about Creating an Ideal Customer Story (online course)

https://www.inspiretoengage.com/online-courses

28. How to Improve Email Writing - 5 Actions to Take

Rachel Eubanks — Fri, 14 Aug 2020 01:15:00 -0600

Writing emails for your business probably feels scary. You don't want to seem salesy. You don't want to intrude. You don't have time to write. You feel like a bad writer.

The list of excuses goes on and on. And guess what! All business owners have these same thoughts at some point.

In this episode, I make a case for us to get over ourselves and get to writing. (Think about...everyone with purchasing power has an email address. Even our grandmothers.)

If you dread writing emails (or maybe you love writing them but are always looking for tips), this episode is for you. In it, I share 5 actionable tips to improve your email writing.

27. I'm a Bad Writer - 3 Truths and 3 Tips to Change Your Mind

Rachel Eubanks — Fri, 07 Aug 2020 01:15:00 -0600

I often hear, "You don't understand, Rachel. I'm a bad writer." Have you ever said that? If so, this episode is dedicated to you. [insert a virtual hug here]

In this episode, I push back against the "bad writer" mindset.

We use writing every day. We don't say, "I'm a bad writer," when our son asks us to add a toy to his Christmas list in our phone. We write texts to friends to say happy birthday and how much we appreciate them.

We have the basic skills needed to convey our thoughts.

So we carry THAT mindset into our businesses and start to look at writing as a way to sustain and move our businesses forward.

I share 3 truths to change your mindset from "I'm a bad writer" to "I'm a writer." And, I offer 3 tips to make writing for your business a little easier.

Enjoy!

My website: inspiretoengage.com

Email: rachel@inspiretoengage.com

26. How to Write A Sales Email to a Warm Audience

Rachel Eubanks — Fri, 31 Jul 2020 01:15:00 -0600

A client and I recently worked on a short sales email, and this episode goes into the thought process behind that email. Crystal Brewer is the owner of Rocket City Sewcial. She offers sewing classes for kids 8 to 88 and rents a long arm to quilters.

Recently, people on her email list contacted her directly asking if and when she was offering sewing classes again for homeschool students, hence making the audience for our sales email warm (very warm...They were eager to hear about her class.)

In this episode, I share visual tricks for how to make sales emails more readable, less intimating to the busy reader.

I also address subject lines for sales emails and the mindset needed to write an email that sells. One hint - Think benefits instead features.

I hope you enjoy!

mentioned in the episode:

>>sample sales email https://www.inspiretoengage.com/sample-sales-email

>>online course - Creating an Ideal Customer Story https://www.inspiretoengage.com/online-courses

>>To learn more about Crystal and Rocket City Sewcial, head to her site or follow her on Instagram. (She is based in Huntsville, AL and as of July 2020 doesn't offer virtual classes. Just a heads up for those outside of Huntsville.)

https://www.rocketcitysewcial.com/

Instagram for Rocket City Sewcial

25. Back to School Special - Time to Get Systems and Tools in Place to Streamline!

Rachel Eubanks — Fri, 24 Jul 2020 01:15:00 -0600

School will start back soon...in various ways due to COVID-19. But, it will start! So we adults are beginning to think of daily routines to help kiddos succeed. And, at the same time, we'll be juggling our businesses and wanting to be successful too! In this episode, I look at three areas where we can streamline our energy, time and brain width (like bandwith, but with the mental capacity we have each day).

I look at areas like digital time tracking, appointment scheduling and social media planning. PLUS, I highlight apps and tools in those areas that can help us!

If you like this episode, please rate or review the podcast. You, as a business owner, know the power of customer reviews. :)

To learn more about me:

website: www.inspiretoengage.com

freebie discussed in this episode: www.inspiretoengage.com/freeposts

course - Creating an Ideal Customer Story: www.inspiretoengage.com/online-courses

Instagram - @inspiretoengage

Facebook - Inspire to Engage

24. Deanna Mason - Building a Business While Staying True to the Family Life You Want

Rachel Eubanks — Fri, 17 Jul 2020 01:15:00 -0600

It's hard building a business and raising a family. Deanna is no stranger to this juggle so as a mompreneur herself, she now teaches other moms (well, anyone listening to this podcast episode!) how to grow a sustainable business and still have a life.

In this episode, we talk the importance of knowing your belief system, what tasks she took off her plate when she realized what she was doing was not sustainable, plus more.

If you're looking for validation, or maybe even permission, to step the heck back for a second, catch your breath and cuddle on the couch to watch a movie with your little one (or even teenager), then this episode is for you!

To learn more about Deanna Mason...

On Instagram @thedeannamason

website https://deannamason.com/

To grab my course Creating an Ideal Customer Story, use this link.

23. A Short Story on Perceived Value

Rachel Eubanks — Fri, 03 Jul 2020 01:30:00 -0600

Have you ever stuttered when telling your prices or immediately lowered your prices out of fear of rejection? I have, and it's a bad feeling.

This short episode offers a big takeaway. After a dear friend shared a lesson he learned about perceived value, I had to share it with you (with his permission of course). I couldn't stop thinking about his story because it was such a simple lesson in how we often undervalue our work as business owners.

22. Part 2 - SEO for Small Business Owners with Monique Idemudia

Rachel Eubanks — Fri, 26 Jun 2020 01:30:00 -0600

In the second part of our interview, we go a little deeper. We talk title tags, number of words needed on webpages to avoid "thin content," plus much more.

As with the first part of our chat (episode 21), Monique offers tips that are doable, and she is a great cheerleader for all, even those just starting to learn about SEO.

To learn more about this smart lady and Dragon Digital Marketing ...

website - https://www.dragon-digital-marketing.com/

Facebook https://www.facebook.com/DragonDigitalMarketingOfficial/

My online course called Creating An Ideal Customer Story -

https://www.inspiretoengage.com/online-courses

Grace Girl Beads, the jewelry website used as a case study in this episode - It has beautiful handmade jewelry! https://gracegirlbeads.com/

21. SEO for Small Business Owners with Monique Idemudia - part 1

Rachel Eubanks — Thu, 18 Jun 2020 14:58:00 -0600

Okay, SEO is not exactly a sexy topic, but it's one we as small business owners often wonder about and want to learn more. This episode with Monique Idemudia from Dragon Digital Marketing is FULL of actionable tips.

She takes us through 4 key steps to making our websites more likely to rank in search results.

This episode is the first one is a 2-part series with Monique.

To learn more about this smart lady and Dragon Digital Marketing ...

website - https://www.dragon-digital-marketing.com/

Facebook https://www.facebook.com/DragonDigitalMarketingOfficial/

My online course called Creating An Ideal Customer Story -

https://www.inspiretoengage.com/online-courses

Grace Girl Beads, the jewelry website used as a case study in this episode - It has beautiful handmade jewelry! https://gracegirlbeads.com/

20. Sarah Mae Dickinson - Being Good at Sales as a Small Business Owner

Rachel Eubanks — Fri, 12 Jun 2020 01:15:00 -0600

I'll admit that sales doesn't come easy to me, but in this episode, Sarah makes it doable and even fun. Face it; as business owners, we're in sales. If we're not selling products or services, then we just have an expensive and time consuming hobby. (And we ain't got time for that. Ha!)

We discuss...

-the importance of understanding our sales funnel.

-why raising our prices isn't a bad thing (and actually brings good to our businesses and our lives).

-the first 2 steps we should take to be better at sales RIGHT NOW.

-and the differences and similarities between sales and marketing.

This episode is full of actionable tips!

To learn more about Sarah, see below.

website: https://www.sarahmaedickinson.com/ (For the downloads mentioned in this podcast, click Learning Resources > Downloadables.)

Instagram: @smdcoaching Facebook: Sarah Mae Dickinson

To learn more about your ideal customer, here's a download that may help. inspiretoengage.com

19. Ugh...But I Don't Know What to Write

Rachel Eubanks — Fri, 29 May 2020 01:15:00 -0600

I hear this a lot, "Yeah, I know I should be consistent on social media, but I don't know what to write." Another one, "I want my website to sound different, but I don't know what to say."

Raise your hand if you have uttered anything like this? (My hand is most definitely raised!) This episode is about getting the words flowing again...getting us unstuck so that we can communicate to wonderful customers about our small business.

I offer 8 writing tips to help frame our thinking so that we can find the words to write social posts, emails, product descriptions and more.

See below for the freebie - A Week of Post Ideas (as discussed in tip 4).

https://www.inspiretoengage.com/freeposts

To grab, Know Your Ideal Customer Better, head to my homepage.

And, find me on Instagram, Facebook or LinkedIn.

18. Lindsey Hazel - Getting Started with Video

Rachel Eubanks — Fri, 22 May 2020 01:30:00 -0600

Lindsey has helped me have the confidence to get in front of a camera, hit record AND actually share it with the world! I'm a scaredy cat when it comes to video. If she can help me...she can help you.

In this episode, Lindsey talks about taking baby steps when it comes to recording yourself. Plus, she offers great advice for deciding on video topics, and she even reveals her mindset for when she's sharing a video on social media or her YouTube channel. Hint - It's easy to do but something most of us overlook when we're trying to find the courage to share a video.

This is a great episode! I learned so much.

See below for more about Lindsey and the resources mentioned in this episode...

Instagram - thelindseyhazel

YouTube - Lindsey Hazel

website - www.lindseyhazel.com

Getting Started on YouTube - Checklist

Screen Recording on an iPhone - video by Lindsey Hazel

Freebie by me - How to Know Your Ideal Customer Better

17. Instagram Stories - Getting Started, Using Hashtags and How to Increase Reach

Rachel Eubanks — Fri, 15 May 2020 01:15:00 -0600

I get a lot of questions about Instagram Stories...from what are they, to what should I post, to do I use hashtags. So, we're tackling the topic of Instagram Stories! This episode is both for the beginner and for those who've been playing the Stories game for a while.

For a section of the episode, I walk you through adding your first Story. So, if you are just starting with Stories, you'll want to listen. [begins 7:20]

But then I take on the topics of hashtags and ways to possibly increase our reach. Are you an ole pro? Do you use hashtags? If so, do you have a strategy? This section is for you. [begins 22:00]

Of course, this episode doesn't cover everything there is to know about Instagram Stories, but it's a good starting point.

book and people referenced:

Ann Handley's book Everybody Writes

Lindsey Hazel @thelindseyhazel

Molly Marshall @mollymarshallmarketing

Link to freebie - Know Your Ideal Customer Better www.inspiretoengage.com

16. Lisa Smith - Old School Marketing Still Works + Other Lessons During COVID-19

Rachel Eubanks — Thu, 07 May 2020 23:30:00 -0600

I talk with Lisa Smith, a serial entrepreneur who owns a co-working space in Madison, AL. Knowing that owners of brick and mortar businesses have pivoted and now are beginning to open again, I wanted to hear Lisa’s ideas on how to do this safely.

But our conversation goes beyond that topic. Lisa offers wisdom for any business owner that wants to grow. Spoiler alert – Much of her advice is “old school” marketing. Those are her own words for how she grows her businesses and grows her network.

Our conversation is fun, and Lisa shares tips, encouragement and real-life experiences.

Below are some sneak peaks of our talk…

[4:45] Go "old school." Pick up the phone.

[9:40] A "virtual" space at a co-working environment may be a good option for some small business owners.

[11:15] using this time for real, raw conversations with customers and other business owners

[12:50] the importance of recharging

[14:45] "networking" the right way

[15:45] the power of ONE

[17:30] Networking is not about "us." It's about helping others.

[20:45] growing Facebook groups

[24:00] advice for a brand new business owner

Learn more about Lisa Smith and The Offices of Spenryn...

Facebook

Website https://theofficesatspenryn.com/

To grab my freebie - Know Your Customer Better - head here. https://www.inspiretoengage.com/

15. Jennifer Stewart - Getting Help for Our Businesses During COVID-19

Rachel Eubanks — Thu, 30 Apr 2020 23:00:00 -0600

Jennifer Stewart is funny, spunky and passionate about helping small business owners. She offers straightforward advice about moving forward as states slowly open again. Jennifer also shares info about the PPP and EIDL loans/grants and introduces me to the word "thriveability."

Small businesses are, well, small, but they are mighty too. Thriveability is the potential that small business owners have to not only survive, but thrive, in spite of the setbacks they've experienced in the last 2 months.

As the Women's Business Center Project Manager at The Catalyst Center, Jennifer is a wealth of knowledge for how business owners can get coaching and advice from SBA resource centers like The Catalyst.

For more about The Catalyst Center...

The Catalyst Center website https://catalystcenter.org/

The Catalyst on Facebook and on Instagram

To find a SBA resource center near you...

https://www.sba.gov/local-assistance

For my freebie on learning more about your ideal customer...

https://www.inspiretoengage.com/

14. Molly Marshall - Instagram Tips and Strategies

Rachel Eubanks — Thu, 23 Apr 2020 23:45:00 -0600

People are home right now so social media use is up. For business owners, this is a silver lining of these sad, weird COVID-19 times. We have a captive audience so let's use this time wisely.

In this episode with Molly Marshall, she offers advice and tips for being active on Instagram. For example, did you know that videos are shared 1,000 times more than images? (Yes, we talk video and how even chickens - like me - can make videos.)

We also talk about how to gather User Generated Content (UGC), and I ask Molly the infamous question, "How often should we post?"

It's a great episode full of real-life advice on social media! Molly is a business owner with a husband and three boys so she gets it! She offers doable tips.

To learn more about Molly...

https://mollymarshallmarketing.com/

Instagram - @mollymarshallmarketing

Facebook - @mollymarshallmarketing

To grab my freebie...

Know Your Ideal Customer Better

13. Ben Eubanks - How to Pivot During COVID-19 Times

Rachel Eubanks — Thu, 16 Apr 2020 23:00:00 -0600

In this episode, I chat with my brother-in-law, Ben Eubanks. He's a small business owner, blogger, author and speaker who normally would be presenting at large events right about now. But, like all business owners, his typical work and business tasks have greatly changed.

So, we talked about ways he's found to pivot, and he offers great suggestions for all business owners.

Here are a few things in this episode...

[7:45] ways to still get in front of a crowd

[11:22] Now, more than ever, people are craving connection. Look for how you can partner with a business complimentary to yours.

[13:40] Clean up our websites.

[17:00] the importance of reaching out to people...and really listening and sharing

[18:15] Talk with people outside your niche.

[19:28] Should you reduce your prices right now?

[22:45] ways to still get "paid," even if you choose to reduce prices drastically

[24:30] Be selectively "free" and why

[27:15] key takeaways from this episode

Ways to find Ben:

his blog - Upstart HR https://upstarthr.com/

on LinkedIn as Ben Eubanks (Huntsville, AL)

Freebie from my site - Know Your Ideal Customer Better https://www.inspiretoengage.com/

12. Laurie Heard - Marketing Advice for Businesses During COVID-19 Times

Rachel Eubanks — Thu, 09 Apr 2020 23:00:00 -0600

COVID-19 is a nasty equalizer. For example, businesses from micro small businesses to large corporations are facing similar problems now. All of the sudden, we're all in the same boat!

I chatted with Laurie Heard from Move Digital Group. Her digital marketing agency serves businesses with large marketing budgets. I wanted to know what advice she would give businesses - both large and small - during this time.

It's a powerful episode! It's full of encouragement and practicality.

Below are a few topics we discussed...

[3:55] People are still spending money.

[6:00] Don't panic. It's one of the worst things we can do.

[6:20] Bad times don't last forever.

[6:35] Keep investing in your business, and think beyond financial investments.

[7:45] Look again at your budget.

[9:20] Focus on existing clients.

[10:00] What you do now will make you the next 3 years as a business!

[12:25] Start thinking about the future...now.

[13:00] Use the "free" offers right now to learn, learn and learn some more.

[14:55] Current customers are number 1, and communication is key!

[15:20] Why digital marketing is more important than ever

[16:50] Listen really well.

[18:35] A short lesson on Google My Business

[22:25] Understand that your client's needs are not the same as yours necessarily.

[23:45] The power of doing something!

[25:10] How to find Laurie and Move Digital Group

[26:25] Key takeaways

To connect with Laurie and Move Digital Group:

https://movedigitalgroup.com/

email: hello@movedigitalgroup.com

Facebook https://www.facebook.com/movedigitalgroup/

Instagram https://www.instagram.com/movedigitalgroup/

Twitter https://twitter.com/MoveDigitalGrp

Freebie from my site www.inspiretoengage.com - Know Your Ideal Customer Better

10. 5 Ways to Keep Moving Our Businesses Forward During Covid Times

Rachel Eubanks — Thu, 26 Mar 2020 23:00:00 -0600

Being a small business owner is difficult...and then Covid happened. Now, we're talking diff.i.cult! This episode is about ways to continue to move our businesses forward while recognizing that our lives and the lives of our ideal customers have changed drastically. The goal with this episode is to encourage us to keep conversations alive - to keep talking with our customers and with each other.

Below are a few things you'll hear inside...

[1:30] keep promoting our businesses while always considering how to serve

[4:45] recognize how our customers' lives have changed

[6:30] continue to talk products and services

[8:45] Ask - what do our customers need right now?

[9:10] How can we continue "working"?

[9:50] photographers get creative

[12:00] makeup artists and hair stylists teach virtually

[14:00] Use "Save the Dates."

[14:20] reduced rate or what you can pay right now

[16:00] Record! Record! Record!

[16:20] ways to meet virtually

[18:45] customer service, now more than ever

[20:30] Tackle the to-do list.

[25:00] Ban together with other business owners.

[28:45] review of the 5 ways to move forward

9. Help for Small Business Owners during Covid Shutdown with Bekah Schmidt - Special Edition

Rachel Eubanks — Sat, 21 Mar 2020 14:15:00 -0600

Bekah Schmidt identifies ways small businesses owners can get help financially during this difficult time of Covid shutdown. She and I also talk ways to keep customers in the loop of what's happening for our businesses. It's a powerful episode! And relevant!

Here's a few things inside...

[3:15] financial assistance info + call your banking lender

[4:16] SBA loan info and steps to follow to make it easier for you

[5:50] show customers your health plan

[8:10] What about part-time employees?

[12:30] how businesses are helping one another

[16:20] getting your business online if it's not

[19:20] ways to keep selling right now

[23:20] pep talk from Bekah (did my heart good!) + customer service is key now

Important links from this episode...

Small Business Administration Disaster Relief

South Huntsville Main (South Huntsville Business Main Association's website)

South Huntsville Main Business Association on Facebook

8. Tips for Homeschooling for Small Business Owners during the Covid Shutdown

Rachel Eubanks — Thu, 19 Mar 2020 21:00:00 -0600

Whew! What a crazy couple of weeks due to covid 19! As a homeschool mom + small business owner, I have been running a business and homeschooling my children for 3 years. So in this episode, I share some hard-learned lessons from past experiences and tricks for handling the craziness.

A peak at what's in this episode...

[1:20] Do school early in the day.

[4:10] Put out small (business) fires.

[7:45] Ground rules for starting school as early as possible in the day

[8:15] Changing clothes changes our mindsets.

[11:15] Designate a school area.

[16:40] Ways to use timers to make lessons go smoother

[19:30] Play games!!

[23:30] Independent work time for our kiddos is important.

[27:15] Recap of tips

[30:30] Why business owners are already great teachers! :)

To learn more about Inspire to Engage, visit www.inspiretoengage or @inspiretoengage on Instagram and Facebook

7. Melody Tholstrup - Laying a Strong Foundation for Marketing

Rachel Eubanks — Thu, 12 Mar 2020 17:30:00 -0600

With the constant growth in technology, marketing techniques and platforms are always changing. But, there are principles, or pillars, that small business owners can use to build a strong marketing foundation for their businesses.

In this episode, Melody talks about these pillars and how to apply them. She brings a wealth of knowledge to this conversation because of her vast experience in advertising, marketing and as a business owner herself.

Listen up as we talk about consistency, caring for your loyal customers and more!

Here's what is in store...

[5:45] identify our target customers - "There's a lot of customers out there, but they aren't all yours." - Melody Tholstrup

[8:20] perception is reality - What our customers see or think about our businesses is their "reality." So, how can we affect perceptions?

[11:00] consistency is key

[12:35] the importance of our elevator pitch - It costs nothing to create an elevator pitch, but it can earn us lots of sales.

[14:25] take care of our loyal customers, our employees, our contractors and vendors

[17:00] ask for help

[19:15] the ugly baby syndrome that we business owners often experience (Credit: Thom Rigsby)

[22:30] the New Coke flop

[25:00] take care of customers and the Southwest Airlines example

[25:30] What's our secret sauce?

[28:00] the importance of accountability as a business owner

[29:25] key takeaways from this episode

Want to know more about Melody and the businesses/organizations mentioned in this podcast?

Melody Tholstrup with My Size Marketing - https://mysizemarketing.com/ Facebook and Instagram

Thom Rigsby - https://www.thomrigsby.com/

For those in North Alabama: The Catalyst Center

6. Jacki Gil - Insights from a Graphic Designer

Rachel Eubanks — Thu, 05 Mar 2020 07:30:00 -0600

After a trademark battle several years ago, Jacki Gil was forced to change the name of her branding and logo business. No longer could she serve other business owners under the name Salt and Paperie. Jacki could still create gorgeous things for brides and party planners under that name...but not for other businesses.

After some time (which included having a baby!), Jacki regained her footing and was ready to do branding and logo work again...but under a different name.

In this chat, we talk about the struggles to that and how she's went about growing her "second" graphic design business.

Of course, we talk about other things too, like vacations. In fact, my first memory of Jacki centered around a vacation and how she handled it with clients. It's a great episode!

Below are some things you'll hear.

[10:15] graphic design advice for business owners just starting out who may not be able to pay for professional services

[14:15] what to expect when paying a graphic designer for logo and branding services

[21:20] vacation well while treating clients and potential ones kindly

[24:15] more insight into what to expect when working with a professional graphic designer

[26:00] getting a new business off the ground

[29:45] creating and practicing a response to difficult questions you are often asked

[31:30] the marketing power of your inner circle - your friends and family

[36:10] key takeaways from this episode

What to know more about Jacki? See below.

Jacki Gil at Made by Jacki Gil (logo, branding and surface pattern designs, formerly Huntsville Design House) Instagram and Facebook

Jacki Gil at Salt and Paperie (custom paper designs) Instagram and Facebook

5. To Boost or Not to Boost on Facebook

Rachel Eubanks — Thu, 27 Feb 2020 21:41:00 -0600

You may have heard to "never boost" a post on Facebook. But I don't usually agree with that advice, especially for small business owners. And I have reasons! Listen to this episode as I delve into those reasons, give some tips for what and how to boost and offer a pep talk for the simple acting of "trying."

Resources from this episode:

Molly Marshall Marketing on Instagram

Facebook's information about what it means to boost

Freebie - Know Your Customers Better

4. Gari-Ann Kia - Relocating a Business...with a Strategy

Rachel Eubanks — Thu, 20 Feb 2020 20:00:00 -0600

Being a military family, moving is expected. So when Gari-Ann learned that her family would be relocating, she wanted to move her photography business strategically. After all, she'd worked hard for years building it in Huntsville, AL and wanted to experience the same success as quickly as possible in her new town Williamsburg, VA. In this episode, we talk about her strategy, like what she did prior to moving that made the transition easier and more successful for her business. Gari-Ann also lays down some great advice about being real with the situation.

Head here to learn more about Gari-Ann and her businesses.

A blog post detailing Gari-Ann's strategy discussed in this episode - Click here to read.

websites: Kia & Co. (business branding photography) and Gari-Ann Kia Photography (wedding photography)

Facebook: Kia & Co. and Gari-Ann Kia Photography

Instagram: thekiaandco and gkiaphoto

3. Amy Boyle - How to Thrive In Difficult Times

Rachel Eubanks — Thu, 13 Feb 2020 22:00:00 -0600

Our businesses feel a lot like our babies. But when our real-life children are sick, business gets hard. We can't focus, and we struggle to find creativity. Amy and I talk about health issues her family faced in 2019 and how her business managed to grow in spite of the difficult time. It wasn't easy, but she had things in place to encourage this growth. Listen in to hear her story and for some great advice.

Visit the links below to learn more about Amy and her jewelry business.

website: https://gracegirlbeads.com/

Instagram: shopgracegirlhuntsville

Facebook: gracegirlbeads

2. Hillary Duhnam - Online Store vs Brick & Mortar

Rachel Eubanks — Thu, 13 Feb 2020 21:30:00 -0600

Wondering the differences between owning an online business compared to a brick & mortar store? Need a little encouragement? Want confidence to market your business? Are you a brand new entrepreneur and looking for advice about where to start with marketing? This episode with Hillary Dunham covers all those things + more! Hillary even shares the pep talk she gives herself before going Live on Facebook and ways to infuse story and character into your website.

Head here to learn more about Hillary and her businesses.

website: https://mintjulepmonograms.com/

Facebook: Mint Julep Monograms and Mint Julep Market

Instagram: Mint Julep Monograms and Mint Julep Market

1. Writing Ideal Customer Stories is Powerful!

Rachel Eubanks — Thu, 13 Feb 2020 21:00:00 -0600

Knowing our ideal customer well - beyond age, gender and if she shops at Target - is powerful. Simply saying my IC is a female and in her 30s just won't cut it.

Listen in as I talk about writing short ideal customer stories - paragraphs only 5-10 sentences - that take into account the phase of life our ideal customers are currently experiencing.

By taking this step, we become stronger marketers and business owners because we understand our customers better. Plus, we have something to say! No more, "I can't think of anything to write" on social media or in emails.

Head here for a freebie; it will help us know our ideal customers better.