You've probably had this thought at least once — why does someone with a less polished offer, a smaller following, or less experience seem to be booking more clients than me? It's a frustrating question, and honestly, it's one that's come up with the last three clients I've worked with. So I figured it was worth talking about here. We're also talking about what not to do, because the two most common reactions tend to be the fastest way to stall your own growth.

What You'll Learn:

• How to identify what's actually giving your competitors the edge
• What you can put in place right now to start closing that gap
• Why simplifying what you're known for is one of the fastest ways to gain a competitive advantage
• How to build trust with your audience in a way that shortens your sales cycle

Mentioned in This Episode:

• KLC The Studio's Marketing Management — done-for-you campaigns, content, and strategy → klcthestudio.com
• KLC's Content Trial → klcthestudio.com

Work With KLC The Studio: If any of this resonated and you're ready to get serious about your lead generation, your positioning, or your content — this is literally what we do. Head to klcthestudio.com to explore how we can work together.

You've probably seen the conversation happening online about a so-called "trust recession." Whether you're fully buying into that framing or not, there's something worth paying attention to — audiences are more discerning than they used to be, and the way people decide to invest has shifted.

So if you've been wondering how your content fits into all of that, this episode is a good place to start. I walk through four types of content that I've seen build real audience trust — across my own business, my client roster, and my years in corporate marketing at brands like Gap and Banana Republic.

What You'll Learn:

• Why case studies are not the same as testimonials — and why you need both
• How to shift from personal storytelling to brand storytelling (and why it matters for scaling)
• What it actually means to "lead with your values" in your content
• Why being one-platform centric is quietly stalling your growth

Mentioned in This Episode:

• KLC The Studio's Case Studies Package — mini case studies for Instagram, email, and your website → www.klcthestudio.com/services
• Done-for-you content + video production services → klcthestudio.com
• Multi-platform content management (we manage it so you don't have to)

Work With KLC The Studio: Ready to let your content do the heavy lifting? Head to klcthestudio.com to explore how we can build and manage your marketing — so the business keeps moving even when you're offline.

Here's what we get into:

1. The difference between you taking a break and your business taking a break
2. How to batch your content so the lights stay on while you're off
3. How much content to produce before you step away (including a buffer for when you're back)

We offer 2 ways to work together:

1. Done-for-you content (written content, design, or full video production)
2. Consulting on Demand (expert feedback on your content strategy)

See our services → www.klcthestudio.com/services

Word of mouth is great — but relying on it means someone else is always in control of your pipeline. You have Today we're talking about how to show up online in a way that brings in new leads on your own terms.

Here's what we get into:

1. Why positioning your offer online is different from selling it in person
2. How to figure out where your ideal clients are actually spending their time
3. How to build a marketing system you can actually sustain

We offer 2 ways to work together:

1. Done-for-you content (written content, design, or full video production)
2. Consulting on Demand (expert feedback on your content strategy)

See our services → www.klcthestudio.com/services

She came to us already running a successful business with strong positioning and great client results. But she wanted to refine her sales process and make launching easier.

In this episode, I'm breaking down what we found when we audited her business, how we repositioned her messaging, and the campaign we built that led to immediate bookings.

Here's what we get into:

1. Why even successful businesses with proven offers need fresh eyes
2. The gap we found between what she was selling vs. what her clients were actually asking for
3. How we made her client results the cornerstone of her marketing

The result: Her biggest launch ever + people booking immediately without any follow-up needed

Need help refining your launch process? Check out our services here

But now things have changed.

With Instagram becoming more search-friendly and AI making content easier to create, people are landing on your page confused about what you do. They're starting your content "in the middle of the movie" with no context.

In this episode, we're breaking down why problem awareness content is making a comeback and what you need to be creating to convert people who find you through search.

Here's what we get into:

1. Why the pendulum swung away from problem awareness content (and why it's swinging back)
2. How Instagram's SEO changes are affecting what content you need to create
3. Why people are starting your content "in the middle of the movie" and getting confused
4. The three types of content you need to attract and convert clients online
5. How to create problem awareness content that doesn't just educate but converts
6. Why trust-building content is more important than ever in the age of AI

We offer 2 ways to work together:

1. Done-for-you content (written content or video production)
2. Consulting on Demand (expert feedback on your content strategy)

See our services www.klcthestudio.com/services

If you saw Adam Mosseri's post about Instagram's shift away from perfectly curated feeds and immediately panicked about what this means for your business, this episode is for you.

Because here's the truth: Every time the algorithm changes, people either celebrate or spiral. But the real question is - what does this actually mean for YOU and your business?

In this episode, we're breaking down Instagram's shift away from "perfectly curated" content toward more casual, less produced content - and how to adapt without abandoning your brand identity or burning yourself out.

Here's what we get into:

1. What Instagram's shift toward less curated content actually means (and why it's not as dramatic as you think)
2. Why being on brand will never go out of style, no matter what the algorithm says
3. How to stay true to your aesthetic while embracing less polished content
4. The dangerous myth that less curated means you have to post everything live and in-the-moment
5. Why less curated doesn't mean random (and how random content kills sales)
6. The one thing that matters more than any algorithm change: telling people what's in it for them

See our services https://klcthestudio.com/services

Maybe you feel called to shift your content strategy, but the numbers say what you're doing is working. Or maybe you want to go all in on a new platform, but you don't know if it'll actually generate revenue.

Here's what I've learned after years of consulting clients who are intuition-led but need the data and strategy component: it's not one or the other. It's both. And there's an order to it.

This episode is about how to lead with your intuition—and then back it up with data so you can move forward with confidence.

Inside the episode:

1. The truth about leading with strategy when you're emotionally checked out
2. How to test whether your gut instinct is actually supported by revenue
3. Why I spent three months testing subject lines, CTAs, and timing before I committed
4. What to do when you love something but the numbers don't support it yet

Links:

1. Book a 90-Minute Brand Intensive: Buy here
2. Learn About 6-Month Brand Consulting: Here
3. Connect with me on Instagram: @klc.thestudio

Five likes on a post that used to get fifty. Crickets in the comments. Your email open rates dropped from 55% to 30%. And you're spiraling, wondering if you broke something.

Here's what's actually happening: you didn't break anything. You're in a shift period. And your audience needs time to adjust.

This episode is about what happens to engagement when you change your strategy—and why you need to wait it out before you panic and quit.

Inside the episode:

1. Why engagement drops when you start selling (and why that's not a bad sign)
2. The difference between an audience that likes you vs. an audience that will buy from you
3. How long you actually need to wait before you assess if your strategy is working

Links:

1. Book a 90-Minute Brand Intensive: Buy here
2. Learn About 6-Month Brand Consulting: Here
3. Connect with me on Instagram: @klc.thestudio

In this short announcement episode, I’m sharing why I made the shift, what’s staying the same, and what this new chapter is really about.

While data will always be part of how I work (and how I help clients make smart marketing decisions), the heart of my work has always been about something bigger: helping service providers become the obvious choice in their industry.

What It’s Obvious is all about

This podcast is for service providers who are:

1. Creating good content but still not getting consistent inquiries
2. Getting engagement, likes, and compliments… without sales to match
3. Feeling lost in the noise despite being really good at what they do

We’ll talk about marketing, content strategy, trends, and positioning! I'm so grateful you are here.

See our services

www.klcthestudio.com/services

I get this question literally every week in my Breakthrough Intensives: "Should I start a Substack? Should I finally commit to TikTok? What about YouTube—is it too late?"

And my answer? It depends. Not on what everyone else is doing. Not on what's "hot" right now. On what your business actually needs.

This episode is how to stop chasing platforms and start making decisions based on your data.

Inside the episode:

1. Why long-form written content (blog or Substack) still matters in 2026
2. When Substack makes sense for your business (and when it doesn't)
3. How to audit what's actually working in your marketing right now
4. The platform decision framework I use with consulting clients

Links:

1. Book a 90-Minute Brand Intensive: Buy here
2. Learn About 6-Month Brand Consulting: Here
3. Connect with me on Instagram: @klc.thestudio

That’s why I created this episode. It’s the framework I use to slow everything down, look at what’s actually on the table, and bring focus back to what makes sense for the season you’re in, without the pressure to chase everything at once.

Inside the episode:

1. The one thing most founders skip before committing to a new strategy
2. What to prioritize when every marketing decision feels equally important
3. How to protect what's working while you experiment with what's next
4. Why giving yourself permission to change your mind isn't failure

Links:

1. Book a 90-Minute Brand Intensive: klcthestudio.com/services
2. Learn About 6-Month Brand Consulting: klcthestudio.com/services
3. Connect with me on Instagram: @klc.thestudio

In this episode, I sit down with our brand management client, Karina F. Daves. Karina is a marriage coach who had her first six-figure year while managing a daily commute, a demanding career, and 2 kiddos.

In this conversation, we talk about all the things she pushed back on, what she eventually surrendered to, and the moments that actually shifted everything.

We also get into what it looks like to work with someone who doesn't chase you, doesn't force you into a formula, and respects that real growth happens on your timeline—not theirs.

We're pulling back the curtain on:

• The sales call data that made her realize she was solving the wrong problem
• What finally changed her mind about the strategies she resisted for months
• What it really means to have a brand manager vs. hiring another team member or a coach.
• The difference between clients who are ready to invest and people who just want free coaching in your DMs

Ways to work with us

See our services here

Karina IG Here

Karina Website Here

You’re showing up. You’re doing the things. You’ve posted. You’ve emailed. You’ve even tried batching.

But lately? It’s starting to feel... heavy. Like you're doing a lot, but it’s not actually moving the needle.

And you're not alone.

We’re in a season where the whole “just pump it out” content strategy is burning people out. What used to work in 2020... showing up constantly, posting 3 reels a day, staying glued to your IG stories... just doesn’t work the same anymore.

Back then, it was a volume game. Now? The game has changed.

But that leaves the big question: How do you still grow your visibility and reach new people without doubling your output or becoming a full-time content creator?

That’s exactly what we’re diving into in this episode.

We’re getting into:

• Why visibility without direction is just noise (and how to get clear on where you're actually going)
• What to put on your plate when you take something off (because you can't just eliminate Instagram without a plan)
• The KPIs that actually matter when you're shifting your marketing strategy (hint: it's not engagement)
• How to train your audience to interact with you in a new way (and why you have to hold the line while they adjust)

Ways to work with us

See our services here

What This Episode Covers

1. Why client wins alone aren’t enough to close sales anymore
2. How to pivot your marketing when warm leads stop converting and how to reach colder, more discerning buyers.
3. Why even the best testimonials can fall flat and how to use case studies to shift buyer beliefs.
4. The psychology behind why potential clients rule themselves out of your offer and how you can reframe that with the right storytelling.

If you’ve been wondering…

• What to do when people say they love your work but still don’t buy.
• Whether it’s too early or too late to invest in case studies.
• How to market to people who have already invested before and are more skeptical this time around.
• What it really looks like to sell sustainability and nuance instead of hype and screenshots.

You’re going to love this episode! It’s deep, tactical, and full of ah-ha moments for seasoned service providers and coaches alike.

Links Mentioned

Mariela’s Podcast: Cycle Breakers & Money Makers

Private Podcast: Identity ROI

Follow Mariela on Instagram

Want to turn your own client results into sales? Explore our Content Retainer

But before you spiral into “I need more leads,” this episode is here to give it to you straight.

The truth is, you probably don’t have a visibility problem. You have a conversion problem.

Let’s talk about why lead gen isn’t the magic fix for low sales and what to focus on instead.

What This Episode Covers

• Why Instagram makes you feel like you’re not doing enough

• What’s really happening when the same people always watch your stories

• When you actually need more leads and when you don’t

• The hidden conversion opportunity sitting inside your existing audience

• Tiny objections that keep warm leads from buying and how to address them

Ways to Work With Us

1:1 Consulting

Convert the leads you already have with content that speaks directly to your most aligned buyers.

Done-for-You Content Retainer

Skip the strategy and let us handle the content creation for you so you can stay focused on delivering.

[Book a sales call to get started]

If you’ve ever ghosted your audience between launches or struggled to be visible when you didn’t “feel like it,” this one is for you.

What This Episode Covers

• Why content driven by emotion leads to inconsistent sales

• How your content habits are shaping your business habits

• The real cost of hot-and-cold visibility

• Why your audience stops trusting you when you disappear

• Practical tools to help you build a content rhythm that lasts

Ways to Work With Us

1:1 Consulting

Book more sales calls with aligned clients through content that reflects your actual work and impact.

Done-for-You Content Retainer

Attract aligned clients with consistent, conversion-focused content created for you.

[Book a sales call to get started]

This episode breaks down why content can feel so confusing even when you know your stuff. The content that converts is often the easiest to create. It already exists inside your business. You just need to learn how to use it.

What This Episode Covers

• Why content feels harder than it should

• The real reason “I don’t know what to say” keeps showing up

• How to use your actual work with clients to create relevant, powerful content

• What makes simple content more effective than over-edited posts

• How to build the skill of showing up and selling through stories you already have

Ways to Work With Us

1:1 Consulting

Book more sales calls with aligned clients through content that reflects your actual work and impact.

Done-for-You Content Retainer

Attract aligned clients with consistent, conversion-focused content created for you.

[Book a sales call to get started]

In this episode, I share what I've observed:

• Why ADHD entrepreneurs get caught up in nuance and want to capture ALL the details
• The heightened awareness of how content will be perceived (and why this creates analysis paralysis)
• Why content created "on the fly" feels more natural than batched content
• How the regret cycle works—wanting to change content immediately after posting

The typical solutions everyone suggests—batching content, having team members write it, or using AI tools—all miss the mark because they don't account for how ADHD brains actually work. These approaches either fight against their natural processing style or miss the nuance and complexity that feels essential to them.

See more about our services here www.klcthestudio.com/services

Because the truth is, you're probably making one of two major mistakes that are killing your conversions without you even realizing it.

In this episode, we're diving into why I rarely buy from people's content (even though I invest regularly) and what you can learn from that to finally start converting your audience.

Here's what we get into:

• Why spending time convincing people they have a problem is actually wasting your time and theirs
• The difference between talking to problem-aware vs. problem-unaware audiences (and why this matters for your bottom line)
• Why all that educational "how-to" content might be helping people DIY instead of hiring you
• The real objections your audience has that you're not addressing in your content
• How to use case studies to show you've literally dealt with every scenario possible
• What conversations belong in your content vs. what should wait until after they pay you
• 
  

By the end of this episode, you'll understand exactly why your content feels like it's not working and have a clear path to create content that actually answers the questions keeping people from buying.

Check out our services here

www.klcthestudio.com/services

Come hang out on IG @klc.thestudio

Because the truth is, you probably don’t actually hate selling.

You just haven’t found a way to sell that feels natural to you.

In this episode, we’re unpacking why selling in your content often feels weird, off, or just straight-up cringe. Especially when you’re being told to either teach or tell your story, with no real strategy in between.

Here’s what we get into:

• Why the whole “just tell your story” or “just add value” advice isn’t cutting it anymore
• The real reason content starts to feel pushy, preachy, or performative
• What to do instead if you want to sell in a way that feels honest and actually converts
• How to create content that answers objections before they ever hit your DMs

By the end of this episode, you’ll finally understand what’s been missing in your sales content and how to fix it without having to write cringe pitch posts or share personal stories that feel out of place.

Want help selling without the cringe?

Inside the Content Retainer, we:

• Take your sales calls, coaching calls, and DMs
• Pull out hidden objections your audience isn’t saying out loud
• And turn that into weekly done-for-you content that actually converts

You’ll never have to guess what to say again.

Learn more or try a content trial

Not sure what kind of content seller you are?

Take the Content Archetype Quiz and get a free strategy based on your personality. It’s like Human Design meets content planning, and it’ll help you figure out how to sell without sounding like anyone else.

If you’ve ever thought “maybe I should lower my price” or “maybe they just can’t afford it,” this episode is going to shift everything for you. We’re unpacking what’s really going on when someone passes on your offer—and how to fix it without touching your rates.

You’ll Learn

• Why price objections are usually value objections in disguise
• The nail salon test (yes, really) that explains consumer behavior perfectly
• How your messaging—not your price—is likely the real sales block
• Three shifts to turn your content from “inspirational” to “irresistible”
• The subtle art of urgency (without the fear tactics)

You know the ones—

Halfway through, you’re realizing they’re not your person.

They’re asking for deliverables you don’t even offer anymore.

Or worse… they’re negotiating your price before you’ve even presented the offer.

If your content isn’t filtering your leads before they hit the inquiry form, your calls turn into convincing sessions. And we’re not doing that in 2025.

Inside this episode, we’re breaking down:

• The real reason your sales calls feel like struggle city
• Why having a strong perspective will do more filtering than any sassy “we only work with serious clients” thread
• How watered-down content = watered-down clients
• The shift one of my clients made that totally changed her inquiries (and what it looked like in her content)
• Why you need to be reflecting back your audience’s actual thoughts—not just writing what sounds good
• Why your case studies should show redirection and leadership, not just the highlight reel

Offers mentioned in this episode:

Case Study Retainer

If you’ve signed 5–10 clients and don’t have strong case studies? It’s time. We’ll help you build a sales system around your client wins—with 7 full case studies, 7 emails, and 7 mini stories that show your leadership and convert leads before the call. You can stop trying to prove your value on Zoom.

Soft Girl ERA Content Package

Need help making your content convert? We’ll take the mic. One to two platforms—emails, blog, podcast—and we’ll run your content with strategy that sells. No more wondering what to say or why it’s not working.

Come see us at www.klcthestudio.com.

There’s a lot of pressure to be “loud” in your marketing. To say something bold. To be polarizing. To turn every post into a moment.

But if that doesn’t feel authentic to you? You’re not doing it wrong. You’re just doing it differently.

And in today’s episode, I’m walking you through what it actually takes to stand out—especially if spicy content isn’t your thing.

Inside this episode, we’ll talk about:

✅ Why clarity (not controversy) is the real key to standing out

✅ What “owning your perspective” really means—and how to find yours

✅ Why your content might sound vague, even if you’re showing up consistently

✅ How to say something worth listening to—without becoming someone you’re not

✅ What we do inside the Content Retainer to help clients refine and clarify their messaging so they become unforgettable online

Whether you’re a coach, a creative, or a service provider who’s tired of feeling like your content has to perform to be effective, this episode will help you get clear, go deeper, and stand out—without selling your personality to do it.

Mentioned in This Episode:

📝 Work with us inside the Content Retainer

Done-for-you content and messaging strategy that helps you sell without performing.

👉 www.klcthestudio.com/services

But what happens when you want to stop flying across the country for leads?

What happens when the referrals start slowing down—or sending you clients who just aren’t the right fit?

In this episode, we’re breaking down how to build a sales pipeline that works without needing to network, show up to every event, or rely on other people to bring leads your way.

If you're ready to move from referral-only to content-converts-on-its-own… this one's for you.

What You’ll Learn:

• Why referral-based businesses hit a ceiling (and what to do about it)
• The 3 biggest gaps in marketing when you rely on referrals and in-person connection
• How to build trust, handle objections, and showcase proof through content
• The mindset shift you need to sell without being in the room

Resources Mentioned:

• The Content Retainer – Our signature done-for-you service that helps you sell through content, not just referrals
• Case Studies VIP Day – Book a one-time session to turn your results into case studies for your website, emails, and Instagram
• Private Podcast – Get more behind-the-scenes episodes, client lessons, and data-backed marketing insights
• 
  

Let’s Connect:

IG: @klc.thestudio

Website: klcthestudio.com

You don’t.

What you actually need is one clear thing to center your messaging around. That’s it. Just one.

In this episode, we’re diving into:

📌 Why forcing yourself to sell results when that’s not your strongest angle is hurting your sales.

📌 The power of niching by audience (and why people buy even when they don’t fully understand the result).

📌 How a strong method can be your best marketing tool—even if it’s not wildly unique.

📌 How we help service providers find their strongest angle, refine their messaging, and simplify their sales process inside the consulting membership.

By the end of this episode, you’ll know exactly which of these three angles you should be leading with—and how to use it to make your marketing work better (without chasing trends or coming up with “spicy” content hooks).

If you’re done overthinking how to sell your service and you want a step-by-step process for making your messaging clearer and your sales easier, join the consulting membership: www.klcthestudio.com/services

Because turning results into compelling case studies that actually sell? That’s a whole other skill set.

Inside this episode, we’re diving into:

➝ Where your best case study material is already hiding (hint: you don’t need to send another testimonial form)

➝ The biggest mistakes business owners make when trying to share client wins—and why they fall flat

➝ How we take raw results and turn them into content that builds demand and drives sales inside our Content Retainer

If you’ve ever felt like you know your work gets results but don’t know how to prove it in a way that brings in more clients—this one’s for you.

Let’s turn your client wins into sales. Explore our Content Retainer here → www.klcthestudio.com/services

In this episode, I’m breaking down:

➝ How to know if you have a content problem—or if you’ve just been sold the idea that you do

➝ The real cost of spending 70-90% of your time on content (and why it’s holding you back from making more money)

➝ Why hiring a VA for content rarely works the way you think it will

➝ The hidden gold mine of content ideas you already have but aren’t maximizing

➝ The biggest sign that you’re ready to outsource (hint: it has nothing to do with being “too busy”)

🔗 Ready to work with us? Explore our content retainer here → www.klcthestudio.com/services

Here’s the plan:

• Team Support: Building on what worked in 2024, I’m doubling down on refining systems and streamlining processes. My goal? A business that runs at 80% autopilot so I can focus on the big picture.
• Pouring Into Myself: From finally buying leggings without holes to prioritizing personal goals like health and style, 2025 is about filling my cup.
• Inspiration Trips: Whether it’s an off-the-grid month in Italy or a quick weekend staycation, I’m making space for moments that spark creativity and clarity.

If content or marketing support is on your 2025 list, check out my services at KLCTheStudio.com. Whether you need daily consulting, help mapping out your next season, or done-for-you content, we’ve got options to meet you where you are.

P.S. If you’re vibing with this “simple and strategic” energy, hit me up on Instagram (@KLC.TheStudio).

I’m spilling the tea on everything I invested in for 2024:

• The mastermind that helped me rebuild self-trust and find my footing again.
• Why live events were less about what happened in the room and more about what happened outside of it.
• The PR pivot that took months to figure out but ended up being a total game-changer.
• How outsourcing design and ads helped me stop spinning my wheels and start making moves.
• And why investing in my team was the smartest decision I made for scaling.

I’m also keeping it real about what didn’t work and why some investments felt like a slow burn before they paid off. Whether you’re trying to figure out your next big business move or just love hearing the behind-the-scenes details, this episode is packed with insights you can take into 2025.

P.S. If stepping into your CEO role means outsourcing your content next year, you have to check out our done-for-you content retainer. Head to KLCTheStudio.com for all the details—I’d love to support you!

In today’s episode, I’m diving into a common struggle for many of my clients which is signing clients but still feeling like it’s not enough to quit your 9-to-5 job. Whether you're not making enough to replace your paycheck or just don't feel secure enough to take the leap, I’m unpacking why this happens and how to overcome it!.

In this episode, I cover:

• Reasons for Insufficient Income:
• Pricing Issues: The importance of charging enough for our services.
• Slow Client Acquisition: The difficulty of consistently signing clients and its impact on financial stability.
• Relying on External Strategies: The pitfalls of only investing in others' marketing plans without tailoring them to your unique business.
• The Importance of Personalized Strategies:
• Creating a marketing strategy that reflects your individual goals and the needs of your ideal clients.
• Developing a unique selling style to attract clients faster and boost revenue.
• Activation and Environment:
• The benefits of surrounding yourself with a motivated, action-oriented community.
• The need to avoid complacency and keep pushing for client acquisition and growth.
• Fluid Business Mindset:
• The risk of focusing too much on one aspect of your business while neglecting marketing and lead generation.
• The importance of a balanced approach to keep growth and client engagement thriving.

Ways to work with me

Sign your next 5-10 clients at full price until you book out: Join the membership 

Already booked out and ready to explore what is next in your business? Join 1:1 consulting

Need help with content creation? Join our content retainer! 

In this episode, we will cover:

• How to approach clients who express budget constraints while still maintaining the integrity of your offer.
• Why scaling down your existing offers may not be the best solution and what to consider instead.
• Strategies for understanding and addressing your client's real needs rather than just their budget concerns.
• How to frame your offer in a way that clearly articulates the value and potential outcomes for the client.
• The importance of placing the responsibility back on the client to assess if their budget aligns with the problem they need solving.

Ways to work with me

Sign your next 5-10 clients at full price until you book out: Join the membership 

Already booked out and ready to explore what is next in your business? Join 1:1 consulting

Need help with content creation? Join our content retainer! 

In this episode, I break down:

Why there’s no such thing as a price objection

Clients who claim they “can’t afford” your offer are often the same people spending big on other priorities. The problem isn’t the price; it’s how much they value your service compared to their other spending. I’ll walk you through why the value perception is the real issue here.

How to highlight the unique value of your offer

Show clients that your pricing is justified by the results they’ll get. I’ll share ways to communicate why your six-month program isn’t just a random number of months but the exact timeframe they need for the transformation they’re looking for.

Speaking directly to the client’s desired results

Clients want to know what’s in it for them. It’s not about the number of pages on a website or the sessions in a program. I’ll explain how to make your offers irresistible by connecting them to the actual, tangible results clients want—whether it’s more free time, more income, or a specific personal goal.

Ways to work with me

Sign your next 5-10 clients at full price until you book out: Join the membership 

Already booked out and ready to explore what is next in your business? Join 1:1 consulting

Need help with content creation? Join our content retainer! 

Topics Discussed:

1. Life Lately – A quick personal update and what’s new at the studio, including client successes and my goals to batch content before the holidays.
2. Two Types of Clients and Their Approach to Urgency – Understanding why some clients resist urgency tactics and others embrace them in a more measured way.
3. Urgency vs. Pressure – Why you don’t need to “create” urgency through discounts, deadlines, or fear-based tactics if your audience is already motivated by their own pain points.
4. The Emergency Dentist Analogy – How my 2 a.m. search for dental help highlighted the power of addressing your client’s existing pain, helping them feel seen and relieved, not pressured.

Ways to work with me

Sign your next 5-10 clients at full price until you book out: Join the membership 

Already booked out and ready to explore what is next in your business? Join 1:1 consulting

Need help with content creation? Join our content retainer! 

Key Points Covered:

1. Starting the Journey (1:30)

• How my business started in 2020 with a group of friends and eventually evolved into KLC Branding.
• My initial focus on high-ticket consulting services and the transition from longer consulting packages to VIP days.

1. The Corporate Influence (6:45)

• Balancing my demanding corporate job at Banana Republic while building my business on the side.
• How my corporate experience shaped my vision for KLC Branding and my desire to bring high-touch, exclusive services into my own business.

1. Attracting the Right Clients (12:10)

• The journey of finding clients who were a good fit and why I ended up working with new business owners who often had minimal budgets.
• The challenges of offering high-ticket services to clients who struggled with affordability.

1. Making the Big Shift in 2023 (16:40)

• My decision to expand my audience, seek new opportunities, and invest in mentorship and programs to break into a different market.
• The reality of reaching my goal market, only to realize it wasn’t aligned with who I had become.

1. Discovering Congruence (25:50)

• How my personal life flourished in 2024, while my business felt disconnected.
• Insights from my former mindset coach, Reagan Storm, about the concept of "congruence" and why it's crucial for business success.
• Realizing that my external actions and internal desires weren't aligned, and how that impacted my ability to grow my business.

1. Embracing Freedom and Redefining Success (35:15)

• The aha moment: discovering that I could deliver high-quality work without being tied to a desk or replicating my corporate experience.
• The importance of building a business that supports a life of freedom and joy.

See ways to work with me here! here

Key Takeaways:

Retainer Services Overview

• We’re introducing two consulting offers and one content offer that are designed to help you grow, thrive, and succeed in your business.

Offer #1: The Membership

• A space that consolidates all my expertise, guidance, and resources into one accessible, comprehensive hub.
• Perfect for those looking to sign their next 5-10 clients at full price and get fully booked out.
• Includes resources on tracking data, custom sign a client plan, and mindset coaching.
• Ideal for entrepreneurs wanting to move beyond offering discounted rates or relying solely on referrals.

Who It's For: Entrepreneurs seeking to get fully booked with clients who pay full price without the constant cycle of discounts or freebies.

Offer #2: Private Voxer Consulting

• For those who are already booked out and want to maintain that momentum or grow beyond their current capacity.
• A highly personalized consulting experience where we work together to amplify your strengths and create a strategy that fits your vision and lifestyle.
• This is your chance to have me in your corner as we brainstorm, strategize, and execute plans to take your business to the next level.

Who It's For: For booked out business owners who are ready to scale but aren't sure what the next step looks like.

Offer #3: Done-for-You Content Retainer

• A unique content creation service where we not only produce your content but also track its performance to ensure it’s driving traffic, leads, and sales.
• We use data analytics to measure the success of your content, ensuring that every piece is working towards your business goals.

Who It's For: Anyone needing tailored, data-driven content creation that goes beyond simply repurposing existing material.

Resources & Links:

• Link to Membership Details
• Link to Voxer Consulting
• Link to Done-for-You Content Retainer

At first, I thought it was just me – my energy and mindset were off, blocking client signings. But after months of reflection, testing, and market research, I realized it was more than just internal obstacles. I collected valuable data on my audience, and it pointed to key insights:

1. Mismatch Between Offer & Audience: I realized that while my launch consulting offer was strong, over 90% of my audience had shifted to evergreen models, making my messaging less relevant.
2. Emotional Fatigue from Launching: For those who did launch, the emotional toll pushed them toward different revenue streams, shifting their focus away from doubling their last launch.
3. Data Knowledge Gap: Many in the industry recognize the value of data, but there's still a hesitation to invest because they don’t yet see how critical it is to their business.

Tune into the full episode to listen to the other takeaways and how I used data to help me fix it!

Interested in the membership? Learn more here

Today's Topic: When Client Feedback Isn't Boosting Your Sales

In this episode, we're tackling a common frustration for many business owners: when you're implementing client feedback and using their language, but it's not translating into the sales you want. We'll explore why this happens and how data can help you overcome this challenge.

Key Takeaways:

The Limitations of Client Feedback

• Why focusing solely on paying clients' feedback can be misleading
• The gap between what clients say they like and what actually drives sales
• Why you need to look beyond the vocal minority

The Importance of Tracking Silent Lurkers

• Understanding the behavior of those who don't engage directly
• Why website analytics are crucial for understanding your entire audience
• How to capture data from all leads, not just those who fill out forms

The Power of Upstream Data

• Why you need to understand customer behavior before they buy
• The importance of tracking silent interactions with your content and website
• How this data can reveal gaps in your messaging and sales strategy

What to Do When Your Market Research Isn't Driving Revenue

• The need for data that tracks all audience interactions, not just paying clients
• How to identify where potential customers are engaging but not converting
• Using comprehensive data to refine your content and sales strategy

How to Work with Us:

1. Join Our Membership here

- Learn how to make sales from your content

- Access our mini data course to set up and understand your Google Analytics

- Ideal for those struggling to convert content into clients

2. Data Analysis Retainer here

- Get expert analysis of your existing data

- Learn how to implement findings to double your revenue

- Perfect for those sitting on data but unsure how to use it to double their sales

Today's Topic: When Social Media Success Doesn't Translate to Sales

In this episode, we're diving into a common frustration for many content creators and business owners: when your social media metrics look great, but your revenue doesn't reflect that success. We'll explore why this happens and what you can do about it.

Key Takeaways:

The Limitations of Social Media Analytics

• Why high engagement doesn't always equal high sales
• The gap between platform success and business success
• Why you need to look beyond likes, comments, and shares

The Importance of Tracking Beyond Social Platforms

• Understanding the customer journey after they leave social media
• Why website analytics are crucial for understanding conversion
• How to connect the dots between content engagement and sales

Real-World Examples

• Case study of a client with 150,000 followers but struggling with sales
• Why email open rates don't tell the whole story
• The importance of tracking what happens after link clicks

What to Do When Your Content Performs Well But Doesn't Sell

• The need for data that tracks the entire customer journey
• How to identify where potential customers are dropping off
• Using data to refine your content and sales strategy

How to Work with Us:

1. Join Our Membership here

- Learn how to make sales from your content

- Access our mini data course to set up and understand your Google Analytics

- Ideal for those struggling to convert content into clients

2. Data Analysis Retainer here

- Get expert analysis of your existing data

- Learn how to implement findings to double your revenue

- Perfect for those sitting on data but unsure how to use it

Today's Topic: Launch Extravaganzas and the Power of Data

In this episode, we're tackling one of the most common mistakes in product launches: the over-the-top, creative extravaganza that might be doing more harm than good. We'll explore why simplicity and data-driven decisions often yield better results than elaborate launch schemes.

Key Takeaways:

1. The Problem with Launch Extravaganzas

- Why being overly creative in launches can be detrimental

- The hidden costs of elaborate launches

- How these extravaganzas often fail to meet sales goals

2. The Importance of Data in Launches

- Why you don't need to reinvent the wheel every time

- How data can simplify and refine your launch process

- The type of data that really matters (hint: it's more than just surveys and DMs)

3. Lessons from Corporate Launches

- Insights from billion-dollar company launch strategies

- Why small, data-informed tweaks often drive the biggest revenue

- The power of refining rather than reinventing

4. What to Do When Your Creative Launch Fails

- The importance of gathering and analyzing the right data

- How to use data to refine your process for future launches

How to Work with Us:

1. Join Our Membership here

- Learn how to make sales from your content

- Access our mini data course to set up and understand your Google Analytics

- Ideal for those struggling to convert content into clients

2. Data Analysis Retainer here

- Get expert analysis of your existing data

- Learn how to implement findings to double your revenue

- Perfect for those sitting on data but unsure how to use it

Here’s what you’ll hear:

- I introduce the new name and direction of the podcast, focusing on using data to drive smart marketing and launch decisions.

- I dive into my background at Gap and Banana Republic, where I worked in corporate marketing. Spoiler: I wasn’t always a fan of the data side of things.

- I share a turning point at a launch mastermind event when my data expertise unexpectedly became the star of the show.

- Despite positive feedback and client success, I initially resisted the idea of offering data-focused services. (Yep, I was that stubborn.)

- I walk you through how I eventually came to embrace my unique value in data-driven marketing over a 10-month journey.

- You’ll hear how this shift led to explosive growth in speaking engagements, podcast spots, and media features.

What you’ll take away:

- Why it’s crucial to listen to what the market is telling you—even when it’s not what you want to hear.

- How data can unlock hidden opportunities in your business.

- The power of owning your unique perspective in a crowded market.

Our Services: see here

Marketing Membership: Sign your next 5-10 clients through content.

Launch Consulting: Double your last launch with data

Content Retainer: Hire us to write or design your content.

In this episode, we'll dive into a crucial topic: how to create effective contingency plans to ensure your launch success.

Key Topics Covered:

• Contingency Plans: Why they are critical and how to build them effectively.
• Timing and Execution: How to determine the right time to deploy your contingency plan.
• Messaging Alignment: Ensuring your backup plan is closely aligned with your original strategy for a seamless transition.

Join the Membership:

I'm sharing all my best resources inside the launch membership. Whether you're wondering how to price your offer or figuring out where a new offer fits in your suite, I've got you covered. In August, I'll be drip-feeding a series of resources to help agency owners and service providers get the tools they need.

Connect with Me:

If you loved this series and want more personalized help with your launches, check out the launch tracker, and retainer options. See here

Thank you for tuning in to this series. I can't wait to support you! See you in the next episode!

Hey everyone! Welcome to Episode 4 of our series. We're halfway through, and if you're just joining us, make sure to check out Episodes 1-3. We’re diving into the five steps to hit 100% of your launch goals using data.

PS- If you haven’t taken the quiz yet, you’re in for a treat—we’ve updated it based on your feedback to help you double your sales on social media! See here

Why Post-Launch Analysis is Essential

In today's episode, we're breaking down the importance of post-launch analysis. It's the holy grail of data, the bread and butter of understanding your launch. Here’s a quick overview of what we covered:

1. Comprehensive Funnel Review:

• Analyze everything from top to bottom.
• Understand where customers drop off and why.
• Identify the gaps between leads generated and conversions.

1. Messaging Analysis:

• Review your top 10 and bottom 10 pieces of content across all channels.
• Discover common themes and patterns.
• Use insights to improve your next launch’s strategy and messaging.

The Three Common Post-Launch Pitfalls

1. Platform-Only Focus:

• Many people only look at social media performance.
• Social media data is just a piece of the puzzle; it doesn’t tell the full story.

1. No Analysis:

• Especially common when launches don’t go as planned.
• Avoid the temptation to move on without understanding what happened.

1. Mindset and Emotional Analysis:

• While important, it shouldn’t be the sole focus.
• Balance your emotional insights with hard data.

Why This Matters

• A clear post-launch analysis helps you pinpoint what to improve.
• Without understanding the full picture, it’s tough to replicate success or fix issues.
• Think of it like cooking a meal: If you don’t know what made it spicy, you can’t adjust the recipe.

Offers and Next Steps

Want to dive deeper? Here’s how we can help:

1. Launch Tracker: see here

• We set up all the data for you.
• You get to analyze and ask questions within a month.

1. Launch Retainer:

• We handle all the data gathering and analysis.
• Present everything to you in a 60-minute meeting with actionable insights.

Here’s what you’ll learn in this episode:

How Can Data Strategy Double My Launch Results?

Understanding Your Numbers: Learn why it's crucial to not only collect data but also have a clear strategy for interpreting and utilizing it.

Strategy vs. Data: Discover how being data-smart isn’t enough—you need a plan to leverage your data effectively.

What Should I Do With My Data?

What to Do Next: If your sales page isn’t converting or your emails are performing well, find out how to create a plan based on these insights.

Real Client Examples: Learn how clients have used data to refine their messaging and improve conversions. For instance, using specific numbers in email subject lines can boost engagement.

How Do I Test and Experiment With Data?

From Idea to Implementation: Understand the importance of testing new strategies before going full throttle.

Practical Applications: Hear about clients who successfully tested new offers and strategies, leading to better launch results.

Our Services to Help With Data

Data Setup Service: We handle everything from setting up Google Analytics to creating custom dashboards. This is a done-for-you service . see here

Launch Membership: Join our membership service for ongoing content and marketing consulting to help you implement all the amazing things you've learned from data! see here

Here’s what you’ll learn in this episode:

Behind the Scenes: Our Leads Calculator

• Get to know our leads calculator and how it helps you figure out the numbers needed at each stage of your funnel to hit your sales goals.
• For example, how a $100,000 launch goal translates into specific numbers you need at every stage of your funnel.

How to Create a Game Plan Using Your Data

• Understanding your top-line numbers helps you create a strategic plan.
• Example: One of our clients used the leads calculator to reach her 6 figure goal by adjusting her content strategy and marketing efforts.

Why Most People Miss Their Sales Goals

• Why most people fail to hit their sales goals by only focusing on getting more people to the launch event.
• How our method provides a comprehensive view from top to bottom of the funnel.

Which Data Service is Right for Me?

• We’ve got 2 awesome offers for you:
• The Launch Tracker: Done for you data setup. Track all your launches in real-time so you can hit your launch goals.
• The Launch Membership: Join our membership to get 1:1 consulting on your launches for less than $150 per month. Join the waitlist here.

What You'll Learn:

Getting the Data Right:

• Let’s start with the basics—what do I mean by data? It’s about more than just numbers. I’ll share how understanding your data can help you track your audience's behavior and see how your content converts.

Custom Dashboards:

• Why go custom? I’ll explain how our custom dashboards are designed to meet your specific needs. Forget generic analytics—our dashboards give you insights that you can actually use.

Tracking Progress:

• Learn why weekly progress reports are a game-changer. We’ll talk about how comparing your current and past launches can help you understand what’s working and what’s not, so you can keep improving.

Links:

• Launch Quiz
• Launch Consulting Services

Here's what you'll learn:

• Defining Data: We'll start with the basics. What exactly do I mean by data? I'll explain how it goes beyond just numbers—it's about understanding how your content drives conversions, from sales to lead sign-ups and more.
• Types of Conversions: I explore the various ways your content can convert, whether it's turning views into sales or getting more webinar sign-ups.
• Tracking Success: Discover why tracking data is crucial for hitting your sales goals. We'll look at real examples of tracking webinar sign-ups, email downloads, and more to see how they translate into revenue.
• Understanding Audience Engagement: Learn why engagement metrics on social media and email are important—but also why they don't always correlate with sales. I'll share insights into interpreting these numbers effectively.
• Using Google Analytics: Finally, I cover Google Analytics. This tool is your secret weapon for understanding what happens after your audience interacts with your content. From landing pages to checkout, I cover it all in the podcast.

Our Services

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

1) Content consulting for service providers who need marketing consulting to help them sign high-ticket clients.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

1) Content consulting if you need 1:1 help with messaging strategies to create high-converting content. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

1) Content consulting if you need 1:1 help with messaging strategies to help you convert leads through content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results with data.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content. 

2) Launch Consulting for scaling entrepreneurs who want to double their launch results. 

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department. 

1) 1:1 marketing consulting if you need 1:1 help with messaging strategies to create high-converting content.

2) Launch Consulting for scaling entrepreneurs who want to double their launch results.

3) Fractional CMO for multi-million dollar brands that need a marketing leader to develop revenue-generating strategies and oversee the marketing department.

Waitlist for our Marketing Membership mentioned in the episode. See link here

Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients. 

Launch Consulting : For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See ⁠here⁠

Marketing Consulting Membership: Perfect for those who need marketing consulting to help them consistently book clients.

Campaign Management: For scaling entrepreneurs that are ready to delegate their marketing and double their demand. See here

In today's episode, we cover the recent viral post from Free People talking about "micro shorts" and how the comment section blew up on this new short "trend".

In this episode I breakdown

- My personal story with short shorts as a woman who is 5'9 and how I think this will resonate with the current free people consumer

- How does a campaign like this even happen? Who's responsible for creating content like this? Is it the marketing team's or the product team's fault?

- What does a company do once a campaign has gone viral in the WRONG way? Do they take it down or leave it up and if so why?

Our ⁠Campaign Management⁠ service is booking now!

• The transition from personal branding to company-centric messaging and why it's essential for scaling back personal involvement without losing sales

• Team dynamics at the 8-figure level - tackling the common pitfalls of a large, process-driven team and how to maintain agility and efficiency

• Utilizing data proactively, not just relatively, to drive business growth and team performance, and why this should be an ongoing strategy rather than a one-off solution

• Navigating the phases of Attachment and Expansion in your business's growth stages

• Why it's time to change your 'we've always done it this way' mindset

• Why thinking 'I can do it all' could be your downfall in marketing

• How a marketing consultant can be a game-changer for your business

  
  

  See our services here

• the 'influenced' stage for six-figure earners and what that really means

• the real deal on content: why your educational posts aren't making the sales cut

• why your current team setup might be holding you back

• understanding the power of data in shaping your marketing approach

• The breakdown of differences between coaching and consulting

• How my blend of consulting and coaching benefits clients

• Real-life examples of consultancy and coaching in action in my business

• How to decide if you need a coach or consultant in your business

In this episode I review

• Positioning Strategy for Usher:

  • Usher's team got him back in the spotlight, showing off his skills at the Lovers and Friends festival in Vegas, proving he's still got it.
  
  

• Making Vegas Connections:

  • Talks heated up between Usher's crew and Vegas venues, sealing the deal for his residency with promises of packed houses and unbeatable performances.
  
  

• Rolling Out the Plan:

  • From PR blitzes to social media hype, Usher's team pulled out all the stops to keep the buzz alive, ensuring everyone knew Usher was still the king of the stage.
  
  

• Keeping the Party Going:

  • With the concert over, it's time to keep the Usher train rolling with new albums, upcoming festivals, and tours, ensuring fans stay hooked and tickets keep selling.
  
  

• Takeaway for Your Brand:

  • Learn from Usher's playbook: plan smart, adapt, and keep the momentum going for long-term success in the business world.
  
  

Our Campaign Management service is booking now!

In this episode, I'm revealing the marketing missteps that I see some of the "big players" make in their coaching programs and, more importantly, how to sidestep these pitfalls. In this episode, we'll cover: 

• The tricky balance of scaling coaching programs without misleading marketing
  
• Making sure your marketing aligns with the actual experience of your program
  
• Understanding the 'halo effect' and its impact on your target audience
  
• Why updating your marketing is crucial when you change your curriculum 

In this episode, I'm revealing the marketing missteps that I see some of the "big players" make in their coaching programs and, more importantly, how to sidestep these pitfalls. In this episode, we'll cover:

• The tricky balance of scaling coaching programs without misleading marketing

• Making sure your marketing aligns with the actual experience of your program

• Understanding the 'halo effect' and its impact on your target audience

• Why updating your marketing is crucial when you change your curriculum

• The diverse and dynamic roles within my team and their impact on our agency
• Our strategy for bi-weekly client meetings and the rationale behind this choice
• How we manage to achieve more with fewer internal meetings
• Tactics for ensuring clear and efficient communication with clients

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• Why we've chosen 'Efficiency' as our guiding word and mission
• The common pitfalls for coaches in the rapid scaling process
• Our unique approach to crafting a single, impactful marketing strategy
• How our comprehensive approach aims to revolutionize your scaling process without compromising your personal life

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• How we're strategically enhancing our team with a PR strategist, SEO specialist, and Pinterest manager
• Our focus on long-form content, such as blogging and podcasting, to strengthen audience connections
• The evolution of our social media strategy to align with our overarching business goals
• Insights into my decision-making process for mentorship investments and their impact on our growth trajectory

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• The shift in my investment strategy when transitioning from a corporate job to full-time entrepreneurship
• A comprehensive look at my investments, including coaching, consulting, design, team, systems, and digital products
• How I streamlined my systems and made strategic team updates to align with my business goals

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• The stress of launching without clear feedback and how common it is among coaches
• Why tracking data and conversions is key to understanding your launch's effectiveness
• Examples that highlight the power of targeted data analytics in refining launch strategies
• Strategies for better planning and executing launches to achieve your desired financial results

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• Uncovering hidden expenses in marketing and launching that you might not have considered
• The critical role of financial and operational planning in reducing costs
• Strategies for aligning your financial goals with marketing efforts
• Effective ways to plan your launches to optimize expenses and maximize results

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• Using your specific background or story to influence your messaging
• Adding a twist to your client experience or delivery to set you apart
• The importance of having a 'hill you will die on'
• How to take industry-standard ideas and push them one step further in your messaging

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more

⁠⁠DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now

• How to sell the real value of your low-ticket offer without making it all about being 'cheap' or 'affordable'
• How to connect with your audience in a way that makes them feel like you're reading their minds
• How to shift your marketing focus from price to real value and benefits of your offer

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More

⁠⁠1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• The real reasons many feel glued to platforms like Instagram
• What we can learn from grocery stores about training your audience
• My personal pivot from Instagram stories to more passive channels
• Why you're not seeing the engagement you want and how to change it

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• The role of mindset in omni-channel marketing
• Three essential platforms and why each is important for your strategy
• How our CMO services assist in integrating this strategy and identifying the most effective platform

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• Setting clear expectations through your content even before the application stage
• Four must-have question categories: Commitment, Money, Goals, and Marketing, and why each is crucial
• Navigating commitment pitfalls and getting clear on financial commitments
• Leveraging your application as a gold mine for marketing insights

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• Why some testimonials hit the mark and others... dont
• Unpacking those client objections you've probably overlooked
• A sneak peek at our buyer assessment tool

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• The importance of understanding the 'perceived' vs 'actual' success of a launch
• The concept of establishing a baseline for your launches and why it's crucial
• Three key metrics to consider when analyzing your launch data
• How our unique CMO services help you establish these baselines and strategize effectively

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• My personal experience with a pool company's misaligned marketing approach
• The pitfalls of having a one-size-fits-all content strategy across platforms
• The significance of addressing client objections and questions through content
• Key lessons for ensuring your marketing accurately represents your services

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• My personal experience with dolphins and elephants and what it taught me about client expectations
• Why selling the steps before the results minimizes objections and doubts
• The importance of easing clients into big goals to make them feel more comfortable
• How my CMO services help in creating a content strategy around this very principle

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• The significance of launch events and their role in attracting attention
• How to choose webinar titles that resonate with your audience
• Our signature approach: Running your launches like a presidential campaign
• How our CMO services use data to refine and strengthen your messaging

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections ⁠⁠Apply now⁠

• How your CMO partners with your financial team to inform your marketing strategy
• Why a CMO integration into your team is different than a social media manager
• The difference in scope between a CMO and social media manager
• How a CMO goes beyond general marketing tasks

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• What is a CMO & our unique CMO services
• The three key areas where a CMO can provide you with support
• The signs that you're ready for a CMO in your business
• How the lack of strategic support can slow your growth

Our services are now booking

CMO services: For scaling coaches looking to increase their group program revenue ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• The overview of my packages and pricing just one year ago
• How I shifted gears and launched my CMO services that made me a strategic partner in my clients' businesses
• Why you might need to consider revising your offer itself and not just the price point
• How getting in the room with my ideal client changed my marketing angle

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• My experience being in a room full of millionaires who look like me with similar shared experiences.
• The role of market research in refining your offer suite.
• The myth that more money = more knowledge.
• How to clarify your messaging to sell anything.

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• choosing a marketing-friendly podcast name
• how to leverage AI tools for marketing, shownotes, titles, and editing
• my thoughts on podcast managers, podcast editors, and general outsourcing tips
• how to actually launch your podcast

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• The recap of my personal health background and where I started with hormone imbalances
• My recommendations for which fitness apps to use, places to buy gym clothes & more
• An insight into my nutrition, what worked, what didn't, and why I switched to a private nutritionist
• How I stayed dedicated to weight loss, what I eat in a day and my current gym split

Items mentioned in this episode:

• Athleta Elation Legging ( Ultra High Rise)
• Lululemon Align (Ultra High Rise)
• Gymshark Tops and Bras
• Alani Nu Supplements
• Alive by Whittneysimmons App
• My Private Nutrionist @pambition on instagram

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• The power of messy action and selling according to your content style
• Selling the job vs selling the offer
• Omni-channel content as a key element of the sales process
• Using different genres of content to sell your offers

Our services are now booking:

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More

⁠⁠1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

• How to strategically fit Threads into your omni-channel strategy
• Threads' place for my brand and within my marketing funnel
• The best way to monetize your time on Threads

Our services are now booking

CMO services: Work with me as your in-house marketing consultant for 6 months! ⁠⁠Learn more⁠⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠⁠Learn More⁠⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with zero price objections using omni-channel marketing. ⁠⁠Apply now⁠

Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! ⁠Learn more⁠

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. ⁠Learn More⁠

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with RICH clients using omni channel marketing. ⁠Apply now⁠

What is a RICH client? It is an acronym I created to describe the creme de la creme of clients and the type of leads my clients get for their done for you (DFY) offer after they work with me.

A RICH CLIENT IS

Ready right now: They came to the right place at the right time. They won’t make you rush through your service and will give you the freedom to produce high-quality work. They also need your offer right now and not a year from now.

Investment in hand: They have the money to invest in your offer and are willing to pay for the offer as is. No tweaks necessary.

Crave your offer: They want what you are selling. They know which offer is best suited for them, and they value the service as is in its entirety.

Hard work: They want the result as bad as you do. These clients are dedicated to passing off information on time, and being responsive. They respect your process and want to be an active participant in getting the result they paid for.

Episode Highlights:

1. What's Omni Channel Marketing all about?
2. Understanding the difference between Omni Channel and Multi-Channel Marketing
3. How to leverage your channels effectively to sell your offer
4. Unraveling the Costco Analogy: Lessons in Omni Channel Marketing
5. Analyzing buying power and the importance of diversifying it

Our services are now booking

Omni channel consulting retainer: Work with me as your in-house marketing consultant for 6 months! Learn more

DFY Omni channel marketing calendar: Get 100 custom content outlines in one sitting for you to post on any marketing platform. Learn More

1:1 Business Coaching: Learn how to book out your high ticket DFY offer with RICH clients using omni channel marketing. Apply now

What is a RICH client? It is an acronym I created to describe the creme de la creme of clients and the type of leads my clients get for their done for you (DFY) offer after they work with me.

A RICH CLIENT IS

Ready right now: They came to the right place at the right time. They won’t make you rush through your service and will give you the freedom to produce high-quality work. They also need your offer right now and not a year from now.

Investment in hand: They have the money to invest in your offer and are willing to pay for the offer as is. No tweaks necessary.

Crave your offer: They want what you are selling. They know which offer best suits them, and they value the service as it is.

Hard work: They want the result as bad as you do. These clients are dedicated to passing off information on time, and being responsive. They respect your process and want to be an active participant in getting the result they paid for.

www.klcthestudio.com

VIP DAY: Done for you Omni Channel Marketing Strategy. Receive 100 custom content outlines so you can sell your offer on any platform. Learn more here

Coaching: Work with me as your coach for 3 months to learn how to build your service suite and how to leverage Omni channel marketing to grow your business. Learn more here

www.klcthestudio.com

VIP DAY: Create or Refresh your core offer and have the content strategy you need to sell your new offer in 10 weeks or less.

Pay in full bonus: We will build your client experience system.

Coaching: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.,

www.klcthestudio.com

VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less.

Pay in full bonus: Save $500 and we will build your client experience system.

Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.

VIP DAY: Create or Refresh your core offer, raise your prices and have the content strategy you need to sell your new offer in 10 weeks or less.

Pay in full bonus: Save $500 and we will build your client experience system.

Mentorship: Work with me as your coach for 3 months to create your entire service suite and learn how to market your business beyond Instagram and referrals.

Ready to create a lead gen strategy so your business doesn't solely rely on referrals? Then check out my 2-day VIP day. In this VIP day, we build out your messaging, marketing, and client experience strategy so you can learn how to create demand for your services.

In this episode, Kierra covers

• How she makes her marketing strategy
• Why she has chosen to transition to more email marketing
• The 3 things she's doing to make email marketing part of her strategy

Links to items mentioned in this episode

Profit tracker: map out your prices https://klcthestudio.com/the-showroom

Take the Marketing Quiz to determine which marketing platform suits your content style!: https://klcthestudio.com/#quiz

FREE 99: The Omni Channel Marketing Quiz

Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz

FREE 99ish: Pricing & Profit Tracker Link

No more guessing if your prices are good enough or not. With this tool, you’ll be able to calculate your ACTUAL take-home pay per service and map out your monthly financial plan to hit your desired income!

CONSULTING SERVICES Link

3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)

3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)

CLIENT EXPERIENCE SERVICES

Automate & Elevate: Our client management system setup (Dubsado).

CONNECT WITH ME

Instagram Username @klc.thestudio | @klc.thexperience

Website Address:  www.klcthestudio.com

Apply to work with us here

FREE 99: The Omni Channel Marketing Quiz

Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz

FREE 99 ish: Pricing & Profit Tracker Link

No more guessing if your prices are good enough or not. With this tool, you’ll be able to calculate your ACTUAL take-home pay per service and map out your monthly financial plan to hit your desired income!

CONSULTING SERVICES Link

3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)

3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)

CLIENT EXPERIENCE SERVICES

Automate & Elevate: Our client management system setup (Dubsado).

CONNECT WITH ME

Instagram Username @klc.thestudio | @klc.thexperience

Website Address:  www.klcthestudio.com

Apply to work with us here

It can all be confusing and overwhelming which is why I wanted to break down to you what I did in my business and why.

In this episode, we cover…

• A monthly breakdown of what I invested in, and how much money I spent.
• Hiring for my agency
• Investing in long-term projects
• Who I hired and why

Ways to work & learn from Me!

FREE 99: The Omni Channel Marketing Quiz

Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz

FREE 99 ish : Pricing & Profit Tracker Link

No more guessing if your prices are good enough or not. With this tool, you’ll be able to calculate your ACTUAL take-home pay per service and map out your monthly financial plan to hit your desired income!

CONSULTING SERVICES Link

3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)

3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)

CLIENT EXPERIENCE SERVICES

Automate & Elevate: Our client management system setup (Dubsado).

CONNECT WITH ME

Instagram Username @klc.thestudio | @klc.thexperience

Website Address:  www.klcthestudio.com

Apply to work with us here

She explains how the not-your-average brand mantra is essential to her brand DNA and why everyone should strive to have their own approach in business.

Tune in Now!

Ways to work & learn from Me!

FREE 99: The Omni Channel Marketing Quiz

Ready for more than just Instagram? Take this quiz to discover the best marketing platform for you based on your content creation style. Each result includes 3 tips on how to get started on your next platform! Take the quiz

FREE 99 ish : Pricing & Profit Tracker Link

No more guessing if your prices are good enough or not. With this tool, you’ll be able to calculate your ACTUAL take-home pay per service and map out your monthly financial plan to hit your desired income!

CONSULTING SERVICES Link

3 months of 1:1 Consulting | Becoming the CEO (also includes a 3hr Vip day)

3 hr VIP day | Refine & Expand (also includes 3 months of Omni channel marketing content ideas)

CLIENT EXPERIENCE SERVICES

Automate & Elevate: Our client management system setup (Dubsado). 

CONNECT WITH ME

Instagram Username @klc.thestudio | @klc.thexperience

Website Address:  www.klcthestudio.com

Apply to work with us here