The Jeff Bradbury Show

Building a Culture of Accountability in Education: A Conversation with Jared Paget

Mon, 27 Oct 2025 05:00:00 -0400

Welcome to The Jeff Bradbury Show, featuring conversations with creators who are shaping the future of learning. In this episode, Jared Paget—a seasoned supply chain and operations leader—shares insights on leadership, transformation, and building meaningful workplace relationships. He offers strategies for new leaders, explains how to understand organizational culture, and stresses the need for effective tools and training. Jared champions servant leadership and the human side of management, advocating for developing team members over personal advancement. He also reflects on his journey and the lessons he's learned along the way.

Become a High-Impact Leader:

This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards."

Strategic Vision for Digital Learning:Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.
Curriculum Design and Implementation:Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.
Effective Instructional Coaching:Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage.

Purchase your copy of “Impact Standards” on Amazon today!

Key Takeaways:

Turn business complexity into growth opportunities.
Break the first 90 days into three 30-day blocks.
Build strong relationships—they're the foundation of effective leadership.
Take time to understand your organization's culture.
Identify quick wins to establish credibility early.
Navigate organizational politics with tact and strategy.
Provide the right tools before changing personnel.
Tailor training to meet each employee's specific needs.
Practice servant leadership by focusing on developing others.
Build trust and understanding—they're essential to successful leadership.

About our Guest: Jared Paget

Jared Paget is an operations and supply chain leader who helps companies turn complexity into growth. He has scaled global manufacturing and logistics networks, modernized supplier ecosystems, and led transformations that drive efficiency and innovation. With experience across medical devices, consumer goods, and industrial equipment, Jared brings real-world stories of how technology and continuous improvement are reshaping the way companies compete.

About Company: Paget Consulting

At Paget Consulting, we specialize in streamlining supply chains and operations for companies of all sizes. Our services include supply chain strategy development, logistics optimization, inventory management, and process improvement. We take the time to understand your unique needs and goals, and provide customized solutions to help you achieve success. With years of experience in various industries, we have the knowledge and tools to help your business thrive. If you're looking to improve efficiency or revamp your supply chain, we're here to help.

Links of Interest

Website:www.jaredpaget.com
LinkedIn:https://www.linkedin.com/in/jaredpaget/details/experience/

Let’s Work Together

Contact Me Today:https://www.teachercast.net/contact

Follow on Social Media

LinkedIn:https://www.teachercast.net/linkedin
Twitter/X:https://www.teachercast.net/twitter
BlueSky:https://bsky.app/profile/jeffreybradbury.bsky.social
YouTube:http://teachercast.net/youtube

Subscribe to This Podcast

Check Out Additional TeacherCast Programming

Digital Learning Today:https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310
Ask the Tech Coach:https://podcasts.apple.com/us/podcast/ask-the-tech-coach/id1067586243
The Jeff Bradbury Showhttps://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828

Book Jeff for your Next Event

Jeff Bradbury (ISTE “20 to Watch” Award Winner and ISTE Certified Educator) is available for keynote speaking, workshop facilitation, and live event broadcasting. With expertise in educational technology and professional development, Jeff brings engaging content and practical strategies to conferences and professional learning events.

Visit Jeff’s Website:https://jeffreybradbury.com
Contact Jeff Directly:https://jeffreybradbury.com/contact/

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Transforming Classrooms: Understanding the Impact of AI with Dr. Alan Bekker

Sun, 19 Oct 2025 05:00:00 -0400

Hello everyone, and welcome to The Jeff Bradbury Show—a podcast dedicated to helping you amplify your impact on the world around you. If you're a creator, innovator, leader, or entrepreneur searching for the right tools, strategies, or inspiration, you're in the right place. Each week, we sit down with influential individuals who are shaping our world to uncover the stories and strategies behind their success—all centered around one powerful question: What does it truly take to make a lasting impact? In this conversation, Dr. Alan Bekker, co-founder and CEO of eSelf, shares his journey from earning a dual degree in physics and computer science to becoming a leader in AI technology. He discusses his career evolution, his transition from corporate environments to the education sector, and the innovative solutions eSelf offers educational institutions. The conversation highlights the importance of resilience in entrepreneurship and the impact of AI in enhancing learning experiences through video assistance.

Become a High-Impact Leader:

This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards."

Strategic Vision for Digital Learning:Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.
Curriculum Design and Implementation:Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.
Effective Instructional Coaching:Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage.

Purchase your copy of “Impact Standards” on Amazon today!

Key Takeaways:

Dr. Alan Bekker's journey into AI began with a chance encounter in a machine learning course.
His transition from corporate to education reveals unique challenges and opportunities in each sector.
eSelf's technology enables users to create personalized AI avatars for educational purposes.
AI integration in education can significantly enhance student learning outcomes.
Privacy and data ownership are critical in educational AI applications.
The entrepreneurial journey demands resilience and self-belief, especially when facing skepticism.
eSelf's focus on video interactions addresses the need for visual learning in education.
Real-world applications of eSelf have shown measurable improvements in student performance.
Being a generalist in AI is essential for adapting to various use cases.
Future educators and entrepreneurs should explore multimodal AI technologies.

Chapters:

00:00 The Journey into AI and Entrepreneurship
05:27 Transitioning from Corporate to Education
10:41 Understanding eSelf's Offerings
16:13 The Impact of AI in Education and Beyond
21:43 Advice for Aspiring AI Professionals

Resources Mentioned in This Episode:

About our Guest: Dr Alan Bekker

Dr. Alan Bekker is the Co-founder and CEO of eSelf, an AI company transforming human-machine interaction with real-time, face-to-face video assistants. He holds a Ph.D. in Machine Learning and AI, with research across AI voice, NLP, and computer vision. Previously, he co-founded Voca.ai, a voice AI startup acquired by Snap in 2020, where he later led conversational AI productization. Today, his lifelike AI assistants are used in finance, real estate, education, and more.

Links of Interest

Website:https://www.eself.ai/
LinkedIn:https://www.linkedin.com/in/alanjosephbekker/

About eSelf.ai

Website:https://www.eself.ai/
YouTube:https://www.youtube.com/@eSelfAI
Company LinkedIn:https://www.linkedin.com/company/eself-ai/

Let’s Work Together

Contact Me Today:https://www.teachercast.net/contact

Follow on Social Media

LinkedIn:https://www.teachercast.net/linkedin
Twitter/X:https://www.teachercast.net/twitter
BlueSky:https://bsky.app/profile/jeffreybradbury.bsky.social
YouTube:http://teachercast.net/youtube

Subscribe to This Podcast

Check Out Additional TeacherCast Programming

Digital Learning Today:https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310
Ask the Tech Coach:https://podcasts.apple.com/us/podcast/ask-the-tech-coach/id1067586243
The Jeff Bradbury Showhttps://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828

Book Jeff for your Next Event

Visit Jeff’s Website:https://jeffreybradbury.com
Contact Jeff Directly:https://jeffreybradbury.com/contact/

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Empowering Inclusion: Drew Ann Long’s Journey with Caroline’s Cart

Sat, 18 Oct 2025 05:00:00 -0400

Welcome to The Jeff Bradbury Show, featuring conversations with the creators who are shaping the future of learning. In this inspiring conversation, Drew Ann Long shares her journey as a mother of a child with special needs and the creation of Caroline's Cart, a shopping cart designed for individuals with disabilities. She discusses the challenges she faced in manufacturing, the importance of community support, and the impact of her advocacy on families. Drew emphasizes the need to own one's journey and the ripple effect of fighting for inclusion and accessibility. They discuss the journey of building a brand that matters, the lessons learned from [Specific Challenge Guest Faced], and the strategies [Guest Name] used to create a lasting impact on the world of education.

Become a High-Impact Leader:

This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards."

Strategic Vision for Digital Learning:Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.
Curriculum Design and Implementation:Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.
Effective Instructional Coaching:Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage.

Purchase your copy of “Impact Standards” on Amazon today!

Key Takeaways:

Drew Ann Long invented Caroline's Cart, a shopping cart designed for individuals with special needs.
Raising a child with disabilities requires significant life adjustments.
Community support plays a vital role for parents of children with disabilities.
Drew overcame substantial obstacles in manufacturing Caroline's Cart.
Corporate America frequently overlooks the needs of the special needs community.
Drew's story highlights the power of persistence and unwavering belief in one's mission.
"No" is merely a word—don't allow it to limit your potential.
Drew urges parents to embrace their journey and advocate for their children's needs.
Individual advocacy creates ripple effects that benefit the broader community.
Drew's journey offers inspiration for both parents and entrepreneurs.

Chapters:

00:00Introduction to Drew Ann Long and Caroline's Cart
02:12Drew's Journey into Special Needs Parenting
10:00The Introduction of Caroline's Cart
18:48Overcoming Challenges in Manufacturing
25:57The Impact of Caroline's Cart on Families
33:29Inspiration and Advice for Parents and Entrepreneurs
34:17Introduction to the Jeff Bradbury Show
34:47The Importance of Amplifying Impact

About our Guest: Drew Ann Long

Drew Ann Long is the inventor of Caroline’s Cart, a game-changing, patented, special-needs shopping cart designed to provide an inclusive and accessible shopping experience for individuals with special needs. Inspired by her daughter Caroline, who has special needs and could not use a traditional cart, Drew Ann took matters into her own hands—sketching her first idea on a napkin and eventually bringing the patented design to life. Today, Caroline’s Cart is in retailers across all 50 states and eight countries, used by families, caregivers, senior adults, and stores committed to inclusion, accessibility and dignity. A former stay-at-home mom with no background in engineering or manufacturing, Drew Ann’s journey is one of remarkable grit and innovation. She navigated the complex world of product development, patents, brand building, and production —ultimately launching and leading a nationwide grassroots movement that challenged retailers to think differently about inclusion. Her story has been featured on Today, CNN, Inside Edition, and CBS News, and she has earned recognition from Walmart, Target, Michelle Obama, and advocacy groups across the U.S. Now an inspirational speaker and founder of her nonprofit Caroline’s Cause, Drew Ann brings her story to the stage to empower and challenge audiences to lead with empathy, persevere through adversity, and prioritize inclusion in everyday life and business. Her authenticity, purpose-driven innovation, and ability to connect make her a sought-after voice in conversations about caregiving, special needs advocacy, and real-world impact.

Links of Interest

Website:www.drewannspeaks.com
Facebook:https://www.facebook.com/CarolinesCart

Let’s Work Together

Contact Me Today:https://www.teachercast.net/contact

Follow on Social Media

LinkedIn:https://www.teachercast.net/linkedin
Twitter/X:https://www.teachercast.net/twitter
BlueSky:https://bsky.app/profile/jeffreybradbury.bsky.social
YouTube:http://teachercast.net/youtube

Subscribe to This Podcast

Check Out Additional TeacherCast Programming

Digital Learning Today:https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310
Ask the Tech Coach:https://podcasts.apple.com/us/podcast/ask-the-tech-coach/id1067586243
The Jeff Bradbury Showhttps://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828

Book Jeff for your Next Event

Visit Jeff’s Website:https://jeffreybradbury.com
Contact Jeff Directly:https://jeffreybradbury.com/contact/

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Pioneering Eco-Friendly Innovations with Ralph Bianculli

Fri, 10 Oct 2025 05:00:00 -0400

Welcome to The Jeff Bradbury Show, featuring conversations with creators who are shaping the future of learning. In this episode, Ralph Bianculli, founder and CEO of Emerald Ecovations, shares his journey in the eco-friendly industry. He discusses the environmental impact of traditional materials and the innovative solutions his company has developed. Ralph highlights the critical role of education in advancing sustainability, the challenges of the industry, and how farmers contribute to sourcing sustainable materials. He also shares success stories of converting large commercial properties to eco-friendly products and outlines his vision for a future where sustainable practices become the norm.

Become a High-Impact Leader:

This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards."

Strategic Vision for Digital Learning:Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.
Curriculum Design and Implementation:Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.
Effective Instructional Coaching:Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage.

Purchase your copy of “Impact Standards” on Amazon today!

Key Takeaways:

Ralph Bianculli is a pioneer in the green environmental movement.
Emerald Ecovations offers over 370 eco-friendly products.
The company focuses on tree-free materials to combat deforestation.
Education plays a crucial role in promoting sustainable practices in schools.
Ralph emphasizes that consumer demand is essential to drive change from legacy companies.
Traditional materials have a significant environmental footprint, with millions of trees harvested annually.
Sourcing sustainable materials from farmers strengthens local economies while promoting environmental stewardship.
The company has successfully converted major venues, including the Empire State Building, to eco-friendly products.
Innovative materials such as Miscanthus are being repurposed for diverse applications, including animal bedding.
The outlook for eco-friendly products is increasingly positive as public awareness and market demand continue to grow.

Chapters:

00:00 Introduction to Ralph Bianculli and Emerald Ecovations
01:14 The Journey to Entrepreneurship and Sustainability
02:21 Innovations in Eco-Friendly Products
04:51 Environmental Impact of Paper Products
07:01 Expanding the Product Portfolio
08:52 Education and Eco-Friendly Practices in Schools
11:17 Challenges in the Eco-Friendly Movement
13:48 The Economics of Sustainability
15:21 The Role of Farmers in Sustainable Practices
17:44 Major Accomplishments and Impact
18:50 Partnerships and Expanding Reach
21:19 Future of Eco-Friendly Products
22:22 How to Get Involved and Contact Emerald Ecovations

About our Guest: Ralph Bianculli

Ralph Bianculli is the CEO and Founder of Emerald Ecovations. Established in 1997 with a vision to reduce waste and promote environmental consciousness, Emerald Ecovations has been at the forefront of the green movement. With a passion for creating a positive impact on the environment, Ralph has dedicated his career to promoting sustainable practices within the business world. His commitment to sustainability is evident in the wide range of sustainable solutions Emerald Ecovations offers, including Tree-Free™ towel and tissue products, compostable tableware, and non-toxic cleaning supplies. Through his work, Ralph inspires others to embrace sustainability and make conscious choices that benefit the planet. His vision and leadership continue to drive Emerald Ecovations towards a greener future, demonstrating that businesses can thrive while prioritizing environmental stewardship.

About Emerald Ecovations

We're on a mission to end deforestation and plastic pollution by creating tree-free, plastic-free and toxin-free paper products for your workspace. Since 1997, we've created 350+ eco-friendly products for businesses of all sizes. At Emerald Ecovations, our sustainable products include Tree-Free™ paper goods, plastics made without petroleum, disposables that are USDA Biopreferred, specialized packaging options, and chemical-free cleaning products. We provide food service and janitorial items for office buildings, cafeterias, hospitals, airlines, restaurants, venues, universities, and more. As leaders in sustainability, we help leaders understand their ESG Scope 3 goals and meet their CSRs by providing a Environmental Impact Report to quantify trees saved, water saved, carbon emissions, and more. By working with American farmers and manufacturers to transform traditionally wasted materials into high-quality disposables, eliminate local air pollution, increase farmers’ revenue, and create American jobs. These products are created from rapidly renewable materials like miscanthus, bamboo, bagasse (a byproduct of sugarcane), and plant starch.

Links of Interest

Website:https://www.emeraldecovations.com
YouTube:https://www.youtube.com/@EmeraldEcovations

Let’s Work Together

Contact Me Today:https://www.teachercast.net/contact

Follow on Social Media

LinkedIn:https://www.teachercast.net/linkedin
Twitter/X:https://www.teachercast.net/twitter
BlueSky:https://bsky.app/profile/jeffreybradbury.bsky.social
YouTube:http://teachercast.net/youtube

Subscribe to This Podcast

Check Out Additional TeacherCast Programming

Digital Learning Today:https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310
Ask the Tech Coach:https://podcasts.apple.com/us/podcast/ask-the-tech-coach/id1067586243
The Jeff Bradbury Showhttps://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828

Book Jeff for your Next Event

Visit Jeff’s Website:https://jeffreybradbury.com
Contact Jeff Directly:https://jeffreybradbury.com/contact/

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Transforming School Leadership: Insights with Dr. Lindsay Whorton

Fri, 10 Oct 2025 05:00:00 -0400

Welcome to The Jeff Bradbury Show, featuring conversations with the creators shaping the future of learning. In this episode, Dr. Lindsay Whorton discusses critical aspects of educational leadership, emphasizing the importance of investing in teacher development and the qualities that define effective leaders. She explores pathways to leadership, how to define success, and the external expectations placed on educational leaders. The conversation highlights the support provided to diverse school districts and the significance of building strong relationships within the educational community. Dr. Whorton shares success stories that illustrate how effective leadership transforms schools and communities.

Become a High-Impact Leader:

This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards."

Strategic Vision for Digital Learning:Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.
Curriculum Design and Implementation:Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.
Effective Instructional Coaching:Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage.

Purchase your copy of “Impact Standards” on Amazon today!

Key Takeaways:

Long-term success in education requires sustained investment.
Leaders develop through both experience and intentional training.
Effective leaders demonstrate humility and embrace continuous learning.
Strong leadership begins with a clear, compelling vision.
Healthy organizations engage all stakeholders meaningfully.
Successful leadership strategies adapt to each unique context.
Strong relationships form the foundation of effective leadership.
Strategic timing matters when seeking leadership development support.
Transitioning leadership roles demands flexible, adaptive strategies.
Lasting school change happens by empowering teachers.

Chapters:

00:00 Introduction to Educational Leadership
01:31 The Importance of Investing in Education
03:04 Defining Educational Leadership
04:35 Qualities of Effective Leaders
06:47 Pathways to Leadership
09:16 Defining Success in Leadership
11:07 External Perspectives on Leadership
12:40 Supporting Diverse School Districts
14:40 Building Relationships with School Districts
17:10 Timing for Seeking Support
18:42 Adapting to Change in Leadership
20:05 Success Stories in Leadership Development

About our Guest: Dr. Lindsay Whorton

Dr. Lindsay Whorton is proud to be a founding member of The Holdsworth Center. She helped design the blueprint for the center’s programming and has served as president since 2019. Under Lindsay’s leadership, Holdsworth has grown from serving seven public school districts through its initial offering – the Holdsworth Partnership – to serving more than 1,900 leaders in 89 public school districts across several programs, all designed to build a bench of stronger superintendents and principals for Texas public schools. Lindsay’s story with Holdsworth began in 2015, when Charles Butt, Chairman of H-E-B, tapped her to work with an organizing board designing the center’s first programs. At the time, Lindsay was working as a consultant with the Boston Consulting Group (BCG) in Washington D.C. She officially joined The Holdsworth Center team shortly after its launch in January 2017. In her role as managing director of district support, Lindsay helped create and evolve Holdsworth’s model for supporting partner districts to develop aspiring leaders, place them in leadership roles and support them as they progress along their leadership journey. A native of Independence, Missouri, Lindsay earned bachelor’s degree in secondary education and English from Drake University in Iowa, where she served as a captain of the women’s basketball team. She holds a master’s degree in comparative social policy and a doctorate in social policy from Oxford University. When she’s not working, Lindsay is reading, painting, spending time with family, building furniture and creating things with concrete.

Links of Interest

Website:https://holdsworthcenter.org/board/dr-lindsay-whorton/

Let’s Work Together

Contact Me Today:https://www.teachercast.net/contact

Follow on Social Media

LinkedIn:https://www.teachercast.net/linkedin
Twitter/X:https://www.teachercast.net/twitter
BlueSky:https://bsky.app/profile/jeffreybradbury.bsky.social
YouTube:http://teachercast.net/youtube

Subscribe to This Podcast

Check Out Additional TeacherCast Programming

Digital Learning Today:https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310
Ask the Tech Coach:https://podcasts.apple.com/us/podcast/ask-the-tech-coach/id1067586243
The Jeff Bradbury Showhttps://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828

Book Jeff for your Next Event

Visit Jeff’s Website:https://jeffreybradbury.com
Contact Jeff Directly:https://jeffreybradbury.com/contact/

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Kids Dreams Matter: Transforming Lives Through Technology

Sat, 04 Oct 2025 05:00:00 -0400

Welcome to The Jeff Bradbury Show, featuring conversations with the creators who are shaping the future of learning. In this conversation, Adrian Martinca shares his journey from Slovakia to becoming a technology advocate dedicated to empowering children. He explores the digital divide's challenges and emphasizes supporting children's dreams amid rapid technological advancements, especially AI. Adrian stresses the importance of sustainable technology solutions in education and how community support nurtures children's aspirations. He introduces the concept of AI as an "alien immigrant" and advocates for a collective effort to ensure technology serves humanity rather than exploiting it, ultimately supporting future generations' dreams.

Become a High-Impact Leader:

This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards."

Strategic Vision for Digital Learning:Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.
Curriculum Design and Implementation:Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.
Effective Instructional Coaching:Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage.

Purchase your copy of “Impact Standards” on Amazon today!

Key Takeaways:

Adrian's journey began as an immigrant seeking freedom and opportunity.
Technology serves as both a powerful tool and potential barrier for children.
The digital divide significantly limits children's ability to dream and succeed.
Strong community support is crucial for empowering children's potential.
Education requires sustainable, accessible technology solutions.
We should conceptualize AI as an "alien immigrant" within society.
Children's dreams and aspirations must take priority amid advancing AI.
Education stands at a critical crossroads with AI integration.
Protecting children's mental health is essential in our technology-driven world.
Adrian champions collective responsibility for nurturing children's dreams.

Chapters:

00:00Introduction and Adrian's Background
03:00Founding the Open Doors Movement
06:00Kids Dreams Matter and Technology Advocacy
09:00The Technology Gap and Children's Dreams
12:00AI as an 'Alien Immigrant' and Its Impact
15:00Global Efforts and Future Vision

About our Guest: Adrian Martinca

Adrian Martinca is the founder of the Open Doors Movement and co-founder of Kids Dreams Matter, uniting the world around one North Star: children’s dreams must guide how we open doors to the future of AI and technology. Through his nonprofit Technology for the Future, he has delivered over 20,000 laptops to kids in need and impacted more than 100,000 children worldwide. Adrian now leads a global effort to protect children’s mental health, reframe Big Tech, and ensure AI serves humanity instead of exploiting it.

About The Open Doors Movement

A global movement uniting families, schools, and communities to ensure children’s dreams guide how we open doors to the future. Joining means you stand with us — as a parent, teacher, or supporter — to protect the freedom of children to imagine, dream, and lead us into the future.

Links of Interest

Website for school districts:https://opendoorsmovement.org/
Website for school districts:https://www.t4tf.org
Website for supporting companies:https://www.kidsdreamsmatter.org

Let’s Work Together

Contact Me Today:https://www.teachercast.net/contact

Follow on Social Media

LinkedIn:https://www.teachercast.net/linkedin
Twitter/X:https://www.teachercast.net/twitter
BlueSky:https://bsky.app/profile/jeffreybradbury.bsky.social
YouTube:http://teachercast.net/youtube

Subscribe to This Podcast

Check Out Additional TeacherCast Programming

Digital Learning Today:https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310
Ask the Tech Coach:https://podcasts.apple.com/us/podcast/ask-the-tech-coach/id1067586243
The Jeff Bradbury Showhttps://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828

Book Jeff for your Next Event

Visit Jeff’s Website:https://jeffreybradbury.com
Contact Jeff Directly:https://jeffreybradbury.com/contact/

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Leading Business & Education in an AI Generated World featuring Monica Marquez

Sun, 21 Sep 2025 05:00:00 -0400

Welcome to The Jeff Bradbury Show, featuring conversations with creators who are shaping the future of learning. In this engaging conversation, Monica Marquez shares her journey from corporate executive to entrepreneur, highlighting the importance of finding passion and embracing an entrepreneurial mindset. She explores AI fluency in today's workplace, the challenges of adapting to emerging technologies, and the value of self-reflection for personal and professional growth. Monica also discusses her work with Flipwork, which helps organizations improve AI adoption, and offers insights from her podcasting experience.

Become a High-Impact Leader:

This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards."

Strategic Vision for Digital Learning: Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.
Curriculum Design and Implementation: Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.
Effective Instructional Coaching: Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage.

Purchase your copy of “Impact Standards” on Amazon today!

Key Takeaways:

Monica highlights how creativity and autonomy fuel entrepreneurial success.
Identifying your unique "zone of genius" is essential for peak performance.
AI literacy has become a fundamental workplace skill.
Forward-thinking organizations leverage emerging technologies to spark innovation.
Deep self-reflection reveals authentic passions and career directions.
Corporate professionals can benefit from applying entrepreneurial thinking.
Organizational resistance to AI adoption creates competitive disadvantages.
Effective AI implementation requires experimentation and iterative learning.
Podcasting serves as a powerful knowledge-sharing and networking platform.
True success is measured by outcomes, not just effort expended.

Chapters:

00:00 Introduction to Monica Marquez and Her Journey
02:14 The Leap into Entrepreneurship
05:15 Identifying Your Passion and Zone of Genius
09:15 The Entrepreneurial Mindset: Always an Entrepreneur
12:49 Navigating Corporate vs. Entrepreneurial Environments
17:34 Embracing Emerging Technologies and AI
22:23 The Future of Education and AI Fluency
23:20 Understanding AI's Role in Work
25:49 Identifying Pain Points in AI Adoption
28:53 Trial and Error in AI Integration
30:40 The Evolution of AI Usage
34:29 Building AI Fluency at Flipwork
36:22 Reframing Success with AI
37:55 The Journey of Podcasting
43:45 Embracing AI Despite Fear
46:25 Teachable Moments in Career Choices

About our Guest: Monica Marquez

Monica Marquez is a workplace AI strategist, leadership, learning, and inclusion expert, and serial entrepreneur. She is the founder of FlipWork, Inc., the only enterprise-wide AI workforce transformation system that ensures Fortune 500 companies adapt quickly to disruptive change. FlipWork helps employees at every level adopt AI successfully by transforming how people see, think, and work so they can keep pace with rapid workplace change. She also publishes ¡Ay Ay Ay, AI!, a weekly newsletter that gives leaders five minutes of clear, actionable guidance on thriving in the age of AI. Monica brings more than 20 years of executive experience spanning talent, learning, and inclusion at Google, EY, Bank of America, and Goldman Sachs. At Goldman Sachs, she pioneered the Returnship and New Directions programs, setting the industry benchmark for helping experienced professionals reenter the workforce. At Google, she co-founded the Product Inclusion Council to shape more inclusive product design. She is also the co-founder of Beyond Barriers and has hosted more than 300 podcast episodes spotlighting transformative leadership journeys. Recognized among Entrepreneur Magazine’s 100 Women of Influence and ALPFA’s Most Powerful Latinas in 2024, Monica continues to champion equity, innovation, and leadership in every arena.

About FlipWork.Inc.

FlipWork is the People OS that helps teams turn AI investments into measurable ROI in 90 days. We redesign workflows, enable managers, and make adoption stick.

Links of Interest

Website: https://flipwork.ai

Let’s Work Together

Contact Me Today: https://www.teachercast.net/contact

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Check Out Additional TeacherCast Programming

Digital Learning Today: https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310
Ask the Tech Coach: https://podcasts.apple.com/us/podcast/ask-the-tech-coach/id1067586243
The Jeff Bradbury Show https://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828

Book Jeff for your Next Event

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Building a Sustainable Future: Josh Dorfman on Climate-Friendly Construction

Mon, 18 Aug 2025 05:00:00 -0400

In this episode of The Jeff Bradbury Show, Josh Dorfman shares his journey as an entrepreneur dedicated to climate change and sustainability. He explains how media can raise awareness about environmental issues, explores innovations in sustainable racing, and discusses the importance of circular economies. Josh also examines AI's role in improving energy efficiency and transforming educational systems. The conversation concludes with insights into his entrepreneurial ventures creating sustainable building materials.

Become a High-Impact Leader:

This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards."

Strategic Vision for Digital Learning: Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.
Curriculum Design and Implementation: Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.
Effective Instructional Coaching: Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage.

Purchase your copy of “Impact Standards” on Amazon today!

Key Takeaways:

Josh has spent 20 years focusing on climate change and sustainability.
Supercool aims to highlight positive climate solutions that are often underrepresented in media.
Formula One racing has transformed to become more sustainable and engaging for audiences.
The circular economy emphasizes recycling and reusing materials to reduce waste.
AI can significantly reduce energy consumption and carbon footprints in buildings.
Innovative companies are finding ways to recycle rare earth magnets critical for technology.
Sustainable practices can be integrated into school systems to educate future generations.
Entrepreneurship in sustainability can lead to significant advancements in building materials.
Media plays a vital role in shaping public perception and awareness of climate issues.
Collaboration between technology and sustainability can lead to innovative solutions.

Chapters:

00:00 Introduction to Josh Dorfman and His Journey
02:58 The Role of Media in Climate Awareness
05:41 Innovations in Electric Racing and Sustainability
08:48 Circular Economy and Recycling Technologies
11:21 Artificial Intelligence in Environmental Solutions
14:24 AI's Impact on Education and School Systems
17:09 Entrepreneurial Ventures in Sustainability
19:56 Closing Thoughts and Future Directions

About our Guest:

Josh Dorfman is a climate entrepreneur, author, and media personality. He is the CEO and host of Supercool, a media company covering real-world climate solutions that cut carbon, increase profits, and enhance modern life. Josh was previously the co-founder and CEO of Plantd, a carbon-negative building materials manufacturer, which was named to Fast Company’s list of the World’s Most Innovative Companies in 2024. He has founded two modern design sustainable furniture companies, directed Vine.com, an Amazon e-commerce business specializing in natural and organic products, and served as the CEO of The Collider, the nation’s first innovation center for climate resilience and adaptation. Additionally, Josh was previously known as The Lazy Environmentalist, a media brand he developed into an award-winning television series on Sundance Channel, a daily radio show on SiriusXM, and two popular books. His work has been featured in The Wall Street Journal, The New York Times, Forbes, TechCrunch, Fast Company, and Reuters. Josh has also made regular appearances on national television and radio programs, including Morning Joe, Fox & Friends, and NPR’s All Things Considered, and is the only guest to ever ride a bike onto The Martha Stewart Show.

Links of Interest

Let’s Work Together

Contact Me Today: https://www.teachercast.net/contact

Follow on Social Media

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Subscribe to This Podcast

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828
Spotify: https://open.spotify.com/show/7btbAI5CjqBgLhitJLMM8y?si=7d151287eb574845

Check Out Additional TeacherCast Programming

Digital Learning Today: https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310
Ask the Tech Coach: https://podcasts.apple.com/us/podcast/ask-the-tech-coach/id1067586243
The Jeff Bradbury Show https://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828

Book Jeff for your Next Event

Visit Jeff’s Website: https://jeffreybradbury.com
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Building STEM Identity: How SmartLab Prepares Students for Future Careers

Sat, 16 Aug 2025 12:00:00 -0400

In this episode of Digital Learning Today, Dr. Jennifer Berry, CEO of SmartLab, discusses the importance of STEM education and the concept of STEM identity, which emphasizes students' self-belief and belonging in the STEM fields. She shares her journey into education, the role of educators in fostering a productive learning environment, and the necessity of community involvement in creating sustainable STEM ecosystems. Dr. Berry highlights the significance of hands-on, project-based learning and the need for continuous support and training for educators to ensure long-term success in STEM education.

Become a High-Impact Leader:

This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards."

Strategic Vision for Digital Learning: Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.
Curriculum Design and Implementation: Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.
Effective Instructional Coaching: Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage.

Purchase your copy of “Impact Standards” on Amazon today!

Key Takeaways:

Fostering STEM Identity: Building students' confidence and sense of belonging in STEM disciplines creates a foundation for lifelong learning.
Creating Supportive Environments: The physical space and skilled facilitators together create the optimal conditions for STEM discovery and growth.
Engaging the Community: Sustainable STEM programs thrive when businesses, families, and schools collaborate to support student learning.
Breaking Classroom Boundaries: Effective STEM education connects classroom learning with real-world applications and community resources.
Prioritizing Hands-On Learning: Project-based approaches allow students to physically engage with concepts, leading to deeper understanding.
Supporting Educator Growth: Continuous professional development ensures teachers can confidently guide students through evolving STEM challenges.
Building Integrated Systems: Successful STEM education harmonizes physical environment, curriculum design, and community partnerships.
Including Parents as Partners: Family involvement reinforces STEM learning and helps students see its relevance in everyday life.
Preparing Future-Ready Students: Today's STEM education develops the critical thinking and adaptability needed for tomorrow's careers.
Harnessing the Power of Narrative: Stories about STEM applications and innovations help students envision their own potential contributions.

Chapters:

00:00 Introduction to SmartLab and Dr. Jennifer Berry
01:57 The Journey to SmartLab: Dr. Berry’s Background
05:38 Understanding STEM Identity and Its Importance
09:29 The Role of Educators in STEM Learning
13:34 Creating a Sustainable STEM Ecosystem
18:42 Community Involvement in STEM Education
21:51 The Future of STEM in Education
26:37 Observing Student Growth in SmartLab
32:24 Expanding STEM Opportunities Beyond Elementary School
36:51 Final Thoughts and Call to Action

About our Guest: Dr. Jennifer Berry

Dr. Jennifer Berry is the Chief Executive Officer for SmartLab. She has an extensive track record leading innovation and growth in multiple top K-12 education businesses, and will further CLS’s mission to transform the lives of future generations through innovative, career-focused STEM education solutions. Dr. Berry has spent the last 15+ years in senior leadership positions for prominent K-12 organizations including Presence, After-School All-Stars, Quantum Learning, and Kaplan. Dr. Berry holds a Doctor of Education (EdD) in Organizational Change and Leadership from the University of Southern California (USC), and her commitment to education is inspired by her daughter and a love of lifelong learning. She is a resident of San Diego, California. A student's STEM identity is their self-belief that they belong in STEM, can master rigorous challenges, and can make a meaningful impact. It's not a fixed trait—it's a mindset that develops through repeated moments of success, challenge, and recognition. At SmartLab, we treat STEM identity as a critical outcome of learning, not just an added benefit.

About SmartLab

SmartLab is a career-connected STEM ecosystem that prepares today’s students for tomorrow’s challenges by building a strong STEM identity—one that includes both technical skill and a mindset that prepares students for real careers, whether or not they eventually choose STEM fields. Each hands-on PBL+STEM solution connects grade-appropriate applications to one of eight industry pathways, helping students solve meaningful problems while developing real-world skills. SmartLab programs include dedicated classroom setups or flexible modular systems, along with standards-aligned curriculum, teacher training, and ongoing technical and curricular support. Students leave believing: I belong here. I can do this. I add value. I'm future-ready. This mindset takes shape through active, student-centered learning cycles—each ah-HA! moment steadily converting raw curiosity into resilient, purposeful problem solving.

Links of Interest

Website: https://www.smartlablearning.com/
LinkedIn: https://www.linkedin.com/company/creative-learning-systems/

Let’s Work Together

Contact Me Today: https://www.teachercast.net/contact

Follow on Social Media

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Subscribe to This Podcast

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828
Spotify: https://open.spotify.com/show/7btbAI5CjqBgLhitJLMM8y?si=7d151287eb574845

Check Out Additional TeacherCast Programming

Digital Learning Today: https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310
Ask the Tech Coach: https://podcasts.apple.com/us/podcast/ask-the-tech-coach/id1067586243
The Jeff Bradbury Show https://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828

Book Jeff for your Next Event

Visit Jeff’s Website: https://jeffreybradbury.com
Contact Jeff Directly: https://jeffreybradbury.com/contact/

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Building a Business Based on Integrity featuring Kate Assaraf

Mon, 11 Aug 2025 05:00:00 -0400

In this episode of The Jeff Bradbury Show, Kate Assaraf, founder and CEO of Dip, shares her journey creating a sustainable haircare brand that challenges industry norms. She discusses her motivations for starting the business, the importance of customer experience, and the challenges of entrepreneurship as a mompreneur. Kate highlights the value of support systems, lessons learned throughout her journey, and the importance of integrity and legacy in business.

Become a High-Impact Leader:

This episode is just the beginning. To get the complete blueprint for designing and implementing high-impact systems in your district, get your copy of my book, "Impact Standards."

Strategic Vision for Digital Learning: Learn how to create a district-wide vision that aligns digital learning with your educational goals, transforming how standards-based instruction is designed and supported.
Curriculum Design and Implementation: Discover practical strategies for integrating digital learning into existing curricula, creating vertical alignment of skills, and mapping digital learning across grade levels.
Effective Instructional Coaching: Master the art of coaching people rather than technology, building relationships that drive success, and measuring impact through student engagement rather than just technology usage.

Purchase your copy of “Impact Standards” on Amazon today!

Key Takeaways:

Dip, focuses on sustainability and accessibility.
Kate's journey began with personal frustration over plastic waste.
Building a successful brand requires a solid support system at home.
Entrepreneurship demands sacrifices, particularly sleep.
Kate learned to trust her instincts and believe in herself.
She advises aspiring entrepreneurs to stay hands-on with their customers.
Treating customers with respect and honesty is essential.
Legacy in business stems from integrity and authentic connections.

Resources Mentioned in This Episode:

Shop DIP: www.dipalready.com

About our Guest:

Kate Assaraf is the founder and CEO of DIP, a sustainable hair care brand that defies traditional industry norms. After losing her first company, Kate rebuilt from the ground up—bootstrapping DIP into a 7-figure business without selling on Amazon, using paid influencers, or compromising her values. A 2024 Forbes contributor and NJ’s Mompreneur of the Year, Kate is passionate about proving that you don’t need to sell out to succeed—and that true legacy is built on integrity.

Links of Interest

Website: www.dipalready.com
Kate’s Instagram: @kateassaraf
Instagram: @dipalready
TikTok: @dipalready

Let’s Work Together

Contact Me Today: https://www.teachercast.net/contact

Follow on Social Media

LinkedIn: https://www.teachercast.net/linkedin
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Subscribe to This Podcast

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828
Spotify: https://open.spotify.com/show/7btbAI5CjqBgLhitJLMM8y?si=7d151287eb574845

Check Out Additional TeacherCast Programming

Digital Learning Today: https://podcasts.apple.com/us/podcast/digital-learning-today/id546631310
Ask the Tech Coach: https://podcasts.apple.com/us/podcast/ask-the-tech-coach/id1067586243
The Jeff Bradbury Show https://podcasts.apple.com/us/podcast/the-jeff-bradbury-show/id519685828

Book Jeff for your Next Event

Visit Jeff’s Website: https://jeffreybradbury.com
Contact Jeff Directly: https://jeffreybradbury.com/contact/

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Finding Happy: From Hollywood to Homelessness Solutions with Peter Samuelson

Tue, 05 Aug 2025 05:00:00 -0400

In this episode of the Jeff Bradbury Show, Peter Samuelson, a renowned film producer and philanthropist, shares his inspiring journey from the entertainment industry to founding multiple impactful nonprofits. The conversation delves into the critical importance of mentorship, education, and the unique challenges young adults face today. Peter introduces his new book, 'Finding Happy,' which offers practical guidance for young people navigating life's complexities. Throughout the discussion, he highlights the necessity of strong support systems, the profound influence of personal experiences, and the wisdom of always having a contingency plan in life. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Subscribe to My Weekly Newsletter

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Conversation Takeaways

Peter Samuelson highlights the transformative power of mentorship in shaping lives.
Education serves as a vital tool for breaking cycles of poverty.
Young adults navigate unique challenges in today's polarized society.
Having a backup plan is essential for career aspirations.
Personal experiences offer valuable lessons that can benefit others.
Philanthropy creates far-reaching positive changes throughout communities.
The book "Finding Happy" provides practical guidance for young adults.
Successfully navigating life's challenges depends on support from mentors and peers.
Reflection points throughout the book encourage readers to take actionable steps.
Building strong connections and networks is fundamental to success.

Chapters

00:00 Introduction to the Show and Guest
02:14 Peter Samuelson's Journey and Mentorship
04:55 The Impact of Education and Philanthropy
11:03 Navigating Challenges in Young Adulthood
16:59 Reflections on Writing and Life Lessons
18:25 The Start of a Film Career
21:36 Transitioning from Film to Philanthropy
24:41 Creating Solutions for the Homeless
31:54 Advice for the Next Generation

Follow The Jeff Bradbury Show And Subscribe

Follow Our Host

Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

About our Guest: Peter Samuelson

Peter Samuelson is a serial pro-social entrepreneur, film producer, and advocate. He co-founded the Starlight Children’s Foundation with Steven Spielberg, launched Starbright World, the first avatar-based social network for seriously ill teens, and founded First Star, which supports foster youth through high school academies on college campuses. As CEO of PhilmCo Media, he produces films that use empathy to drive social change. He also created EDAR (Everyone Deserves a Roof), providing mobile shelters for the homeless, and ASPIRE, a media training program for undergraduates. A Cambridge graduate and former board member of Participant Media, Samuelson has produced 27 films, including Revenge of the Nerds and Arlington Road. He holds a U.S. patent for a mobile homeless shelter and continues to champion causes that support at-risk populations. Learn more at www.samuelson.la.

Links of Interest

Website: https://www.samuelson.la/
Twitter: http://www.twitter.com/petergsamuelson
Facebook: https://www.facebook.com/petergsamuelson/
HuffPost: https://www.huffpost.com/author/peter-samuelson

Join Our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

Check Out More TeacherCast Programming

Need A Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

For More Information: https://www.TeacherCast.net ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ [gravityform id="2" title="true"]

Enhance Your Internal Communication through Audio and Video Podcasting

Wed, 23 Jul 2025 05:00:00 -0400

In this episode of the Jeff Bradbury Show, Anthony Sellitto, CEO of AX3 Inc., discusses the impact of secure audio and video podcasting on internal communications and branded storytelling. Key topics include the psychology of voice, enterprise-grade features for podcasting, and how AX3Sonic is shaping the future of remote work and asynchronous communication. The episode also highlights ways to monetize and protect exclusive content for targeted audiences. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

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TeacherCast | @TeacherCast

About our Guest:

Anthony Sellitto, Visionary CEO and Founder of AX3 Inc.

Anthony Sellitto is a pioneering technology executive and creative innovator reshaping how businesses communicate through secure, scalable media. As CEO and Founder of AX3 Inc., Anthony brings over 20 years of leadership in streaming technologies, digital infrastructure, and unified communications. With deep expertise spanning enterprise IT, cloud platforms, and global content delivery networks, Anthony has led mission-critical projects for Fortune 500 companies and disruptive startups. His strength lies in building high-performance cross-functional teams and translating complex tech into real-world business impact. Now leading the charge with AX3Sonic, Anthony is transforming the future of internal communications, training, and branded storytelling through secure audio and video podcasting. AX3Sonic enables organizations to create, distribute, and manage private podcast content with unmatched control and enterprise-grade security. Known for bridging the gap between innovation and execution, Anthony continues to break ground at the intersection of media and technology. Under his leadership, AX3 Inc. is redefining how modern businesses engage teams, customers, and stakeholders through intelligent audio and video delivery.

Links of Interest

Website: http://ax3sonic.com/
LinkedIn: https://www.linkedin.com/in/asellitto/

Join Our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

Check Out More TeacherCast Programming

Need A Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

For More Information: https://www.TeacherCast.net ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ [gravityform id="2" title="true"]

Unlocking Marketing Success: Insights from Dave Burnett on Branding, AI, and Niche Audiences

Sun, 13 Jul 2025 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Dave Burnett, CEO of AOKMarketing.com. Dave shares his journey as an entrepreneur and digital marketing expert, discussing the importance of branding, finding a niche audience, and the evolving role of AI in marketing. He emphasizes the need for educators and content creators to build their own online presence while leveraging various distribution channels. The discussion also touches on the "infinite game" of entrepreneurship, focusing on personal growth and adaptability in a changing landscape. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Subscribe to My Weekly Newsletter

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Conversation Takeaways

Marketing is the action of getting known.
Cold outreach is essential for building awareness.
Finding your niche audience can lead to greater success.
You need both owned real estate and distribution channels.
AI tools can enhance productivity and creativity.
The landscape of search is becoming more fragmented.
Staying in business is the ultimate goal of entrepreneurship.
Dealing with monotony is a key to success.
Creating unique content is crucial for online presence.
Using AI effectively can streamline processes and save time.

Chapters

00:00 Introduction to David Burnett
02:45 The Journey into Marketing
05:52 Understanding Marketing Basics
08:33 Finding Your Niche Audience
11:38 Building Your Own Brand and Online Presence
14:34 The Role of AI in Marketing
17:24 Navigating the Changing Landscape of Search
20:22 The Infinite Game of Entrepreneurship
23:23 Using AI Tools Effectively
26:22 Conclusion and Final Thoughts

Follow The Jeff Bradbury Show And Subscribe

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Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

About our Guest: Dave Burnett

Dave Burnett is a seasoned entrepreneur, investor, and digital marketing expert with over 25 years of experience building and scaling businesses. Best known as the founder of AOKMarketing.com, PromotionalProducts.com and co-founder of Achievers.com—sold for $110M— Dave’s journey is defined by perseverance. After securing a dream domain through 16 years of follow-up, and recovering from a traumatic brain injury while still running multiple companies, he’s proven that resilience fuels results. Today, he leads AOKMarketing.com, PromotionalProducts.com, co-runs Valleywood Capital, and coaches business leaders through Bloom Growth. Based in Toronto, Dave is a speaker, columnist, and lifelong advocate for bold action and continuous learning.

Links of Interest

Website: https://aokmarketing.com/
Twitter: @daveburnett_
LinkedIn: https://www.linkedin.com/in/davebburnett/
Podcast: https://sites.libsyn.com/451788/ep28-driving-marketing-innovation-through-ai-with-dave-burnett
Facebook: https://www.facebook.com/AOKMarketing

About AOK Marketing

About AOK Marketing AOKMarketing.com is a performance-driven digital marketing agency that helps businesses grow through data-backed strategies. They specialize in services like search engine optimization (SEO), pay-per-click (PPC) advertising, conversion rate optimization, and email marketing—focusing on measurable results and ROI. Founded by serial entrepreneur Dave Burnett, AOK works with companies of all sizes to scale their online presence and drive revenue growth.

Join Our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

Check Out More TeacherCast Programming

Need A Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

For More Information: https://www.TeacherCast.net ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ [gravityform id="2" title="true"]

Creating a Life of Legacy with Rabbi Daniel Cohen

Wed, 25 Jun 2025 05:00:00 -0400

In this enlightening episode of the Jeff Bradbury Show, Rabbi Daniel Cohen shares his journey as a rabbi, author, and mentor, emphasizing the importance of legacy, living in the present, and making a positive impact in the world. He discusses his books, including "What Will They Say About You When You're Gone?" and "The Secret of the Light," and introduces the Legacy Academy, a program designed to help individuals lead more intentional and purposeful lives. Rabbi Cohen encourages listeners to embrace meditative moments, create sacred spaces, and focus on the light they can share with others. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Subscribe to My Weekly Newsletter

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Conversation Takeaways

Never confuse your role with your soul.
Life has purpose; live with gratitude.
We can change the world of one person.
Legacy is about the light we share.
Create unforgettable moments for others.
Live fully in the present moment.
Slow down time by being present.
Nourish your soul regularly.
Legacy is about small acts of kindness.
Redemption can happen in an instant.

Chapters

00:00 Introduction to Rabbi Daniel Cohen
02:04 Navigating Chaos: A Call to Action
03:47 The Journey of Authorship and Legacy
07:47 Understanding Legacy: A Personal Reflection
10:31 Living in the Present: Embracing Meditative Moments
15:17 The Legacy Academy: Mentorship and Growth

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Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

About our Guest:

Popular motivator, mentor, and inspirational speaker, Rabbi Daniel Cohen’s unique blend of authenticity, humor, wisdom, and insight helps anyone better navigate contemporary society and lead a life of legacy. Rabbi Cohen has served in the rabbinate for over twenty years and is the author of What Will They Say About You When You Are Gone? Creating a Life of Legacy, and his newest book, The Secret of the Light.

Links of Interest

Website: www.rabbidanielcohen.com

Join Our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

Check Out More TeacherCast Programming

Need A Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

For More Information: https://www.TeacherCast.net ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ [gravityform id="2" title="true"]

Unlocking Email Marketing Success: Key Insights from John Bellingham on Building a Profitable Email Business

Sun, 08 Jun 2025 05:00:00 -0400

In this episode, Jeff Bradbury sits down with John Bellingham, a seasoned email marketing strategist with over 30 years of experience. Their conversation covers essential topics including the power of email newsletters, how newsletters differ from blogs, strategies for creating engaging content, AI's impact on email marketing, and where the industry is heading. John shares insights on understanding audience needs and explains how tools like ConvertKit can help build a thriving email marketing business. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

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Conversation Takeaways

John Bellingham brings over 30 years of experience in software engineering and business development.
Email newsletters are experiencing a renaissance and play a vital role in maintaining subscriber engagement.
Newsletters come in two forms: dynamic and evergreen content.
Platforms like ConvertKit streamline email marketing operations for solopreneurs.
Content length should be driven by value delivery rather than arbitrary word counts.
AI serves as a valuable tool for content structure and delivery, while preserving the human touch.
Email marketing offers businesses unique security as an independently controlled channel.
An email-first business strategy enables stronger subscriber relationships.
Subscriber feedback and testing are crucial for newsletter optimization.
Email marketing's future remains promising, with ongoing innovation and growth.

Chapters

00:00 Introduction to John Bellingham and Email Marketing
03:13 The Importance of Email Newsletters
05:47 Newsletter vs. Blog: What's the Difference?
09:08 Content Creation Strategies for Newsletters
12:05 The Role of AI in Email Marketing
14:59 Building an Email Marketing Business
17:45 The Future of Email Marketing

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About our Guest:

John Bellingham began working over 30 years ago as a software engineer in the tech space. Since then, he has started, grown, and sold small businesses, each with a tech-related element at its core. One common success strategy he applied to each of his businesses was to design, implement, and run an effective email marketing system. Today, as a Kit Approved Expert and email marketing strategist for solo businesses, John spends his time helping solopreneurs grow email-first businesses to produce profitable income from products and services they love to deliver to their customers.

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Empowering Online Entrepreneurs: Whitney Bonds’ Journey from Teacher to Successful Content Creator

Mon, 02 Jun 2025 05:00:00 -0400

In this episode of The Jeff Bradbury Show, Whitney Bonds shares her inspiring journey from corporate career to successful content creator and entrepreneur. She reveals her initial steps in building an online business, discussing how she leveraged affiliate marketing, SEO, and Pinterest to drive traffic to her blog. Whitney details her transition to YouTube and addresses the challenges of managing growth, while emphasizing the vital role of newsletters in audience engagement. She offers valuable insights on email marketing and content creation, including her experience switching from MailerLite to ConvertKit and her focus on authentic storytelling. Whitney also explores the dynamic landscape of content distribution, stressing the importance of meeting audiences on their preferred platforms. Her practical approach to productivity shines through as she describes using straightforward tools like Google Docs for effective task management. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!ew

Conversation Takeaways

Whitney Bonds empowers others to build sustainable online businesses.
Her journey began with a freelance position on Upwork.
She started a blog aimed at helping moms find legitimate work-from-home opportunities.
In her second year of blogging, she made over $200,000.
Promoting high-value products is key to affiliate marketing success.
Pinterest and Google were crucial for driving traffic to her blog.
Learning SEO was essential for her content strategy.
She transitioned to YouTube to diversify her income streams.
Building a brand requires effective management and delegation.
Newsletters are a powerful tool for audience engagement. I love listening to podcasts, I love writing down a good nugget.
I didn't change what was already working with my email list.
I feel like storytelling is everything.
You have to become the person that they’re always going to open.
People just don’t think that you even respond.
I think sequences are good for if you have like a freebie.
I want to give them the right now information.
Blogging is my heart, that's how I made it.
You need to be where the people are.
AI helps me become a better writer.

Chapters

00:00 Introduction to Whitney Bonds and Her Journey
02:57 Starting the Online Business Journey
06:09 Monetization Strategies and Affiliate Marketing
08:57 The Role of SEO and Content Strategy
11:56 Transitioning to YouTube and Video Content
15:09 Building a Brand and Managing Growth
18:00 The Importance of Newsletters and Audience Engagement
31:20 Email Marketing Strategies
39:12 Content Creation and Distribution
43:27 The Role of AI in Content Creation
47:37 Productivity Tools and Techniques

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About our Guest:

Whitney Bonds is a YouTuber with over 150K subscribers who is known for empowering her audience to build sustainable online businesses from home. Bonds shares step-by-step guides, tips, and resources to help her audience succeed in affiliate marketing, build online businesses, and achieve financial freedom. Bonds has created two 6-figure online businesses. Her transparent approach and relatable style have made her a trusted resource for those looking to transition to remote work or start a side hustle. Whitney’s mission is to empower her followers to take control of their income and create a life they love. Bonds has been featured in Parents, Business Insider, Forbes, and on industry podcasts.

Links of Interest

YouTube: @WhitneyBonds
Websites: Tried and True Mom Jobs Business Expedited

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Unlocking Podcast Success: Insights from Tomas Fonseca on Growth, Commitment, and Quality

Fri, 18 Apr 2025 05:00:00 -0400

In this conversation, Jeffrey Bradbury interviews Tomas Fonseca, the founder of the Icons of Real Estate podcasting network. They discuss the journey of podcasting, emphasizing the importance of commitment, vision, and building relationships through podcasts. Tomas shares insights on how to grow an audience, the challenges faced in the podcasting industry, and the future of podcasting, including the role of AI and technology in enhancing production quality. The episode concludes with practical advice for aspiring podcasters. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Tomas Fonseca runs the number one real estate podcasting network.
Most podcasts fail to get past episode three due to lack of commitment.
Having a clear vision is crucial for podcast success.
Podcasts can be used as a tool for building relationships and generating leads.
Quality audio is essential; bad audio can kill a podcast.
The future of podcasting will focus on efficiency and quality.
You don't need expensive equipment to start podcasting.
Writing down goals increases the likelihood of achieving them.
Engagement and genuine content are key to building a community.
Starting a podcast is still a viable opportunity despite market saturation.

Chapters

00:00 Introduction to Podcasting and Growth Strategies
09:03 The Importance of Commitment and Vision in Podcasting
18:07 Building Relationships Through Podcasting
28:01 Challenges and Future of Podcasting
35:06 Final Thoughts and Advice for Podcasters

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About our Guest:

Our guest today is Tomás Fonseca, the mastermind behind Icons of Real Estate, the #1 Real Estate Podcast Network. A podcast producer and coach, Tomás helps professionals create impactful shows using his podcast framework that applies to any business and only envisions one thing, growth. Icons of Real Estate is the #1 Real Estate Podcast Network. With hundreds of episodes across multiple shows and a growing network of 65+ real estate podcasts nationwide, Icons is a movement fueled by real stories, real strategies, and real success.

Links of Interest

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Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Voice Mail: **http://www.TeacherCast.net/voicemail**
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Navigating the Emotional Roller Coaster of Entrepreneurship – A Conversation with Jose Berlanga

Fri, 28 Feb 2025 05:00:00 -0400

In this engaging conversation, entrepreneur Jose Berlanga shares his journey from a challenging childhood in Mexico City to becoming a successful business owner in the U.S. He discusses the importance of resilience, the emotional ups and downs of entrepreneurship, and the lessons learned from his experiences. Jose emphasizes the significance of mentorship, the balance between family and work, and the need for aspiring entrepreneurs to understand their passions and strengths. His insights provide valuable guidance for anyone looking to navigate the entrepreneurial landscape. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Resilience is key to overcoming challenges in entrepreneurship.
Childhood experiences shape our ability to handle adversity.
Starting over can build confidence and adaptability.
Entrepreneurship is about curiosity and risk-taking.
Success often comes from helping others, not just seeking profit.
Time management and organization are crucial for balancing work and family.
Mentorship plays a vital role in personal and professional growth.
Teachable moments often arise from life experiences, not just formal education.
It's important to identify what you're passionate about in business.
Building a business requires hard work, dedication, and a willingness to learn.

Chapters

00:00 Introduction to Resilience and Entrepreneurship
02:14 Jose Berlanga's Early Life and Education
07:31 Defining Entrepreneurship and Personal Growth
12:19 The Emotional Roller Coaster of Business
20:31 Building a Business: The Ups and Downs
24:44 Balancing Family and Entrepreneurship
28:30 The Role of Mentorship in Success
32:07 Teachable Moments and Life Lessons
39:52 Final Advice for Aspiring Entrepreneurs

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About our Guest: Jose Miguel Berlanga

Jose Miguel Berlanga is the co-founder of Tricon Homes, an industry leader with yearly revenues of $100 million. As CEO, he has structured deals, invested, and negotiated land acquisitions and sales transactions in excess of a billion dollars, while managing the day-to-day operations and building close to 2,000 homes to date. A graduate from the university of St. Thomas with multiple degrees in Business Administration, Economics, and Philosophy, Jose’s discipline and methodic approach allows him to create customized strategies to maximize the potential of each project. His passion for business and life has led him to inspire and motivate his others by being an example and a mentor that consistently delivers results through a strong work ethic. He is the author of the new book, The Business of Home Building.

Links of Interest

Twitter: https://www.linkedin.com/in/jose-berlanga-900a9518/

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Unlocking Leadership Insights: Michael Carey on Adaptability and Growth in the Trades

Sun, 23 Feb 2025 05:00:00 -0400

In this conversation, Jeffrey Bradbury interviews Michael Carey, the Vice President of Strategy at BuildOps. They discuss Michael's journey into leadership, the importance of adaptability in management, and the systems that can help maintain productivity. Michael shares insights on stress management, the role of mentors, and the significance of physical health in maintaining mental well-being. The conversation also touches on the exciting growth of BuildOps and its partnerships with notable figures in the trades. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Linked Mentioned on the Podcast

Conversation Takeaways

Michael Carey has a diverse background in leadership and technology.
Being a change agent allows for significant impact in various areas.
Daily routines and organization are crucial for effective leadership.
Productivity systems can greatly enhance efficiency in management roles.
The Pareto principle helps prioritize tasks that add the most value.
Mentorship plays a vital role in developing leadership skills.
Leadership is an art that requires experience and adaptability.
Stress management techniques are essential for maintaining balance.
Physical health directly influences mental well-being and stress levels.
Building partnerships can enhance business growth and visibility.

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About our Guest:

Michael Carey is the VP of Strategy at BuildOps, where he helps contractors adapt and thrive through technology and strategic innovation. With a background in leadership roles at ServiceTitan and Bluebeam Software, Michael has a track record of driving growth and operational efficiency in the service and construction industries. Passionate about education and knowledge-sharing, he focuses on equipping industry professionals with the tools and insights they need to navigate an evolving market. Whether developing scalable systems or mentoring teams, Michael is dedicated to fostering a culture of continuous learning and professional development.

Links of Interest

Website: https://buildops.com/
LinkedIn: https://www.linkedin.com/in/michael-carey-53357340/

About BuildOps

At BuildOps, we are on a mission to bring a true all-in-one solution with the best technology to the people who keep America’s hospitals, power plants and commercial real estate running. We are privileged to be working closely with some of the country’s top commercial contractors.

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Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Voice Mail: **http://www.TeacherCast.net/voicemail**
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Overcoming Imposter Syndrome in Business – Featuring Robert Grazioli

Wed, 29 Jan 2025 05:00:00 -0400

In this episode, Robert Grazioli, a serial entrepreneur and managing partner at Bread, shares insights on entrepreneurship, the importance of starting, overcoming imposter syndrome, and the value of patience in building a business. He discusses the distinction between business owners and entrepreneurs, the significance of scaling ideas, and optimizing workflows with tools like Notion. Robert emphasizes the importance of trusting others and learning from experiences as key components of entrepreneurial success. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Just start doing it; that's the hardest part.
Don't wait for permission to pursue your ideas.
Imposter syndrome is common; believe in yourself.
Patience is crucial for long-term success.
There's a difference between being a business owner and an entrepreneur.
Finding trusted partners can significantly impact your journey.
Be brutally honest about your strengths and weaknesses.
Optimize your workflows with the right tools.
Every moment in business is a learning opportunity.
Trusting others with your business can be challenging but necessary.

Chapters

00:00 Introduction to Entrepreneurship and New Beginnings
02:10 The Importance of Just Starting
05:33 Overcoming Imposter Syndrome
08:04 The Value of Patience in Business
11:32 Distinguishing Between Business Owners and Entrepreneurs
14:49 Scaling Your Ideas and Finding Support
19:02 Optimizing Workflows and Tools
27:54 Lessons Learned and Teachable Moments

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About our Guest: Rob Grazioli

Rob Grazioli is a serial entrepreneur and managing partner at Bread, a venture firm and product studio. With a passion for problem-solving, he has co-founded three successful ventures since 2011. Rob combines design, development, and business expertise to drive growth in product-led companies.

Links of Interest

Website: https://www.madebybread.com/
Twitter: https://x.com/robertgrazioli
LinkeedIn: https://www.linkedin.com/in/robert-j-grazioli/

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Voice Mail: **http://www.TeacherCast.net/voicemail**
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Father LeahyFather Edwin Leahy Discusses Innovative Approaches to Education and Student Leadership at St. Benedict’s Prep

Mon, 13 Jan 2025 05:00:00 -0400

In this episode of The Jeff Bradbury Show, Father Edwin Leahy, headmaster of St. Benedict's Prep, shares his journey and the unique community he has fostered at the school. He discusses the challenges of chronic absenteeism, the importance of emotional support for students, and the innovative ways they cultivate leadership among students. Additionally, he highlights the distinctive approach to teacher recruitment and training, emphasizing the need for educators who resonate with the school's mission. The conversation concludes with Father Leahy reflecting on the joy of seeing students graduate and the continuous evolution of the school. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Father Leahy has been serving at St. Benedict's for over 50 years.
St. Benedict's Prep has evolved from a boys-only school to a co-educational institution.
Building community is a key pillar in addressing absenteeism.
Emotional support is crucial for student success and well-being.
Counseling services at St. Benedict's are highly developed and tailored to student needs.
Student leadership is cultivated from a young age through various programs.
The school emphasizes water safety training for all students.
Teacher recruitment focuses on inviting individuals who align with the school's values.
Students play a significant role in the hiring process of teachers.
Father Leahy looks forward to the annual graduation as a sign of the school's renewal.

Chapters

00:00 Father Edwin Leahy's Journey to St. Benedict's Prep
02:58 The Unique Community and Structure of St. Benedict's Prep
06:04 Addressing Chronic Absenteeism in Schools
09:01 Emotional Support and Counseling for Students
12:06 Cultivating Student Leadership at St. Benedict's
18:05 Innovative Teacher Recruitment and Training
25:59 Looking Forward: Graduation and Future Challenges

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About our Guest:

Guided by the Benedictine monks of Newark Abbey since 1868, St. Benedict’s Prep is a model in urban education known for its student leadership, counseling program, experiential learning and community. Serving 950+ students in K-12 from in and around Newark, the School was featured on “60 Minutes” in 2016 and in The New York Times in 2021. To learn more, visit sbp.org.

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Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Enhancing Education Through Human-Centered Design: Insights from Amanda Di Dio

Tue, 07 Jan 2025 05:00:00 -0400

Welcome to The Jeff Bradbury Show. In this episode, Amanda DiDio, VP of Partnerships and Operations at Optimistic Design, discusses the importance of human-centered and equity-centered design in education. She emphasizes the need for educators to be involved in the design process of educational technology, ensuring that solutions are tailored to their needs. The discussion covers the challenges faced by EdTech companies, the significance of engaging teachers and students in the design process, and the emerging trends in educational technology, particularly the integration of AI. Amanda shares her journey in the field and highlights the importance of prioritizing user feedback to create effective educational tools. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Human-centered design focuses on the needs of users.
Equity-centered design involves recognizing power dynamics in design.
Engaging teachers early in the design process builds trust.
Understanding classroom context is crucial for product success.
Aha moments often occur when students are involved in design.
Prioritization mapping helps balance user feedback.
The education landscape is ready for innovative design approaches.
AI integration in education requires careful consideration.
Emerging technologies should focus on equitable outcomes.
Collaboration with educators enhances the design process.

Chapters

00:00 Introduction to Human-Centered Design in Education
01:52 Understanding Human-Centered and Equity-Centered Design
05:21 Engaging Educators in the Design Process
10:00 Challenges in Implementing Educational Technology
12:23 Aha Moments in Design with Educators
15:20 Balancing Feedback from Users
17:26 Amanda's Journey in EdTech
20:25 Emerging Technologies and Future Trends

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About our Guest: Amanda Di Dio

Amanda Di Dio is the VP of Partnerships & Operations at Optimistic Design. A delivery strategist and program lead, Amanda has extensive experience collaborating with multidisciplinary project teams to strategize, plan, and execute research strategies to design and build digital experiences across various industries.As a founding member of Optimistic Design, Amanda has brought equity-centered practices to education clients including the Bill & Melinda Gates Foundation, Khan Academy, USC Shoah Foundation, and MDRC. Amanda also supports organizations in education technology, guiding them on equity-centered approaches within traditional product R&D processes. She also plays a pivotal role in driving growth, support, and capacity building amongst her clients and teams.

Links of Interest

Website: https://optimistic.design LinkedIn: https://www.linkedin.com/in/amandadidio

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Innovate with Confidence: Jeff Holman on Building Businesses in Education

Wed, 01 Jan 2025 05:00:00 -0400

In this episode of The Jeff Bradbury Show, host Jeffrey Bradbury welcomes Jeff Holman, CEO of Intellectual Strategies. Together, they explore how educators can confidently innovate and transform their ideas into thriving businesses. The conversation delves into crucial topics like LLC formation, insurance protection, and entrepreneurship in today's tech-driven landscape—particularly regarding data privacy. Jeff shares his compelling journey from engineer to entrepreneur and offers insights on how AI is reshaping business practices. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Innovating with confidence means understanding your options and making informed decisions.
Educators can turn their ideas into reality by validating their market and creating a business structure.
Setting up an LLC is a straightforward process that provides legal protection.
Choosing a business name is important, but branding is what truly matters.
Financial benefits of an LLC include tax write-offs and liability protection.
Insurance is essential for small businesses to mitigate risks.
Data privacy is a growing concern in the education sector.
The entrepreneurial landscape has changed significantly over the past 20 years due to technology.
AI is transforming the way businesses operate and interact with clients.
Success stories often stem from a combination of creativity, market validation, and legal support.

Chapters

00:00 Innovating with Confidence: An Introduction
03:05 Turning Ideas into Reality: The Educator's Journey
06:13 Legal Foundations: LLCs and Business Validation
09:03 Naming Your Business: Strategies and Considerations
12:01 The Financial Benefits of an LLC
14:55 Insurance Essentials for Small Businesses
17:53 Navigating Data Privacy in Education
20:50 From Engineer to Entrepreneur: Jeff Holman's Journey
24:00 The Evolution of Entrepreneurship: Changes Over 20 Years
26:47 AI's Impact on Business and Legal Practices
29:47 Teachable Moments: Lessons from the Journey
33:04 Success Stories: From Ideas to Impact
35:56 Conclusion and Future Insights

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About our Guest:

Jeff Holman, founder of Intellectual Strategies, is changing the way startups and scaling businesses access legal support. As the creator of the first Fractional Legal Team at Intellectual Strategies, he’s made it possible for companies to tap into expert legal advice at key points in their growth—without needing a full-time, in-house team. This innovative approach means businesses get exactly the help they need, when they need it, and without the hefty overhead, helping them navigate everything from early-stage challenges to high-stakes scaling decisions. But Jeff’s expertise doesn’t stop there. He’s a multifaceted entrepreneur with degrees in electrical engineering, law, and an MBA, blending technical savvy with a sharp legal mind. Admitted to practice in California, Utah, and before the U.S. Patent and Trademark Office, he’s a true jack-of-all-trades—an inventor, a strategist, and an attorney who’s been tackling complex business and legal problems for over two decades. With a unique ability to translate between technical and legal frameworks, Jeff’s work at Intellectual Strategies spans intellectual property, business strategy, and technology law. His Fractional Legal Team model is revolutionizing how companies access the legal support they need, empowering them to focus on what they do best while he handles the complexities in the background. Jeff’s commitment to innovative solutions has positioned Intellectual Strategies as a go-to resource for ambitious companies looking to thrive in today’s fast-paced business world.

Links of Interest

Linkedin: https://www.linkedin.com/in/holman/
YouTube: https://www.youtube.com/@intellectualstrategies9742
Instagram: https://www.instagram.com/intellectualstrategies/
Facebook: https://www.facebook.com/61554259033445

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
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Transforming Education Through Storytelling: Featuring Jerry Kolber

Thu, 26 Dec 2024 05:00:00 -0400

Join us for an enlightening conversation with Jerry Kolber, the Emmy-nominated mastermind behind educational entertainment. In this episode of The Jeff Bradbury Show, we delve deep into the transformative power of storytelling in education and explore innovative approaches to creating family-friendly content that captivates and educates simultaneously. Discover valuable insights as Jerry shares his expertise on nurturing children's natural curiosity and empowering educators to shape tomorrow's content creators. The discussion takes a practical turn as we explore modern content creation challenges, from managing remote teams to optimizing podcast production workflows, with special attention to the unique considerations of monetizing educational content for young audiences. Drawing from his extensive experience, including projects like "Jedi Junkies" and "Brain Games," Jerry advocates for embracing creative freedom in podcasting. He emphasizes the importance of flexible production methods and encourages content creators to overcome perfectionism. Looking ahead, Jerry shares his ambitious vision for expanding the reach and impact of educational podcasts in the coming year. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Key Highlights:

Storytelling is fundamental across all media platforms, from theater to television
Educational content should engage both children and adults while remaining entertaining
Optimal length for kids' content is approximately 15 minutes
Teachers are vital in inspiring the next generation of content creators

Production Insights:

The team uses monday.com, Google Docs, and Pro Tools in their workflow
AI is not part of the Who's Smarted production process
The podcast found financial success through advertising after initial struggles

Key Takeaways:

Success comes from focusing on impactful content creation
Creative freedom is a major advantage of podcasting
Perfectionism shouldn't prevent content publication
Production flexibility leads to better outcomes

Future Goals:

Expanding awareness of educational podcasts

Chapters

00:00 Introduction to Edutainment and Storytelling
05:58 The Secret Sauce of Edutainment
12:09 Crafting Engaging Content for Kids
17:58 The Role of Teachers in Shaping Future Creators
23:29 The Evolution of Remote Work and Technology
30:18 The Freedom of Podcasting: No Green Lights Needed
36:40 Lessons from Filmmaking: The Value of Flexibility
41:42 Looking Ahead: Growing Awareness for Educational Podcasts

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About our Guest:

Jerry Kolber is the Emmy-nominated creator of National Geographic's #1 series, the Emmy-nominated Brain Games and is the creator of the family podcasts "Mysteries About True Histories" and "Who Smarted?", the world's most popular thrice-weekly kids' educational podcast reaching over 15 million downloads. As a pioneer in educational entertainment, he partnered with Pharrell Williams to create Netflix's hit series Brainchild, continuing his mission to make learning both engaging and entertaining. A seasoned creator and showrunner, Kolber specializes in developing groundbreaking educational content that challenges traditional learning models while captivating audiences through compelling storytelling.

Links of Interest

Website: https://www.atomicentertainment.com/
Website: https://whosmarted.com/
LinkedIn: https://www.linkedin.com/in/jerry-kolber/

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
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Finding the Words to Empower Struggling Students through Guided Conversations – Featuring Dr. Hayley Watson

Fri, 25 Oct 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show, Dr. Haley Watson, founder and CEO of Open Parachute, discusses the importance of mental health support in education. She shares her journey as a clinical psychologist and her passion for helping youth navigate their mental health challenges. The conversation explores the current landscape of students post-COVID, the need for teachers to be equipped with mental health strategies, and the importance of training and resources for educators. Dr. Watson emphasizes the role of teachers in supporting students, the significance of having open conversations, and the necessity of creating a supportive environment for all students. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Dr. Watson's background shapes her passion for youth support.
Mental health skills should be taught like literacy.
Teachers can empower students with simple strategies.
Training for educators is essential for effective support.
Open Parachute provides accessible mental health resources.
Every student faces challenges; support should be universal.
Conversations about mental health can be simple yet impactful.
Identifying patterns in student behavior is crucial.
Teachers should always refer students when concerned.
Creating a supportive environment is key to student success.

Chapters

00:00 Introduction to Mental Health in Education
03:22 Understanding the Impact of COVID on Students
06:45 Empowering Teachers with Mental Health Strategies
11:44 The Need for Effective Training in Schools
15:25 Building a Framework for Teacher-Student Conversations
18:36 The Journey Behind 'Finding the Words' Book
21:18 Supporting Students in Crisis
23:27 Identifying and Addressing Depression in Students
27:42 Navigating Identity and Peer Pressure in Middle School
30:54 When to Engage and Refer: A Teacher's Guide
36:56 Open Parachute: Resources for Mental Health Education
39:55 Taking Steps Towards Mental Health Awareness

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About our Guest:

Dr. Hayley Watson is the founder and CEO of Open Parachute, a Tier 1 K-12 curriculum program that supports the mental health of students, teachers, and parents. She is also an author and Clinical Psychologist and holds a PhD in school bullying interventions, along with four further degrees in the field of mental health. She has been creating and delivering programs for youth and practitioners across the US, Canada, the UK, and Australia for the past 20 years.

Links of Interest

Website: https://openparachuteschools.com/
LinkedIn: https://www.linkedin.com/in/dr-hayley-watson-2b249a16/
Purchase her book: TeacherCast.net/findingthewords

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Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

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Building a Personal Brand to Leap Your Career Forward: A Conversation with Ilana Golan

Fri, 20 Sep 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show, host Jeff Bradbury interviews Ilana Golan, a former military pilot turned tech entrepreneur and founder of Leap Academy. They discuss Ilana's journey through the military, her transition to the tech industry, and the lessons learned along the way. Ilana shares insights on personal branding, finding one's zone of genius, and the importance of vulnerability in leadership. The conversation also touches on the challenges educators face in career transitions and the significance of building a safety net for future opportunities. Ilana emphasizes the need to detach drama from data when navigating career changes and encourages listeners to take intentional steps towards their goals. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Ilana Golan's journey showcases the importance of adaptability in career.
Success often follows a series of failures and lessons learned.
Building a personal brand is crucial for career advancement.
Educators should create a safety net for career transitions.
Finding your zone of genius can lead to greater fulfillment.
Vulnerability is a strength in leadership and personal growth.
Networking and intentionality are key to career success.
The hidden job market is where many opportunities lie.
Asking for help is essential for growth and success.
Continuous reinvention is necessary in today's job market.

Chapters

00:00 Introduction to Career Leaps
03:14 Ilana Golan's Journey from Military to Tech
05:57 Lessons from the Air Force
09:01 Transitioning to the Tech Industry
12:04 The Birth of Leap Academy
14:56 Navigating Career Changes in Education
18:06 Building Your Personal Brand
21:00 Finding Your Zone of Genius
24:04 The Importance of Passion in Career
27:06 The Leap Academy Podcast
30:04 Creating Win-Win Scenarios
33:02 The Power of Vulnerability
35:59 Fast Tracking to Leadership
39:07 Creating Your Own Luck
42:06 Teachable Moments and Asking for Help
44:51 Final Thoughts and Encouragement

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About our Guest: Ilana Golan

From an F-16 Flight instructor in the Air Force and the first female commander in her squad, tech executive, entrepreneur of multiple 7-8 figure businesses, investor in over 100 companies, and board director. Ilana Golan started Leap Academy to help anyone driven fast-track their careers. Ilana is also the host of Leap Academy with Ilana Golan podcast in which she interviews CEOs, thought leaders and role models with exceptional careers on how they got to where they are today. She interviewed CEOs of $B companies, top photographers and journalists in the world, and more. Ilana won Startup of the Year for 2023, CEO World Award, 40 Women to Watch, and more. Featured on the Nasdaq Tower, Traveled with Richard Branson and spent time with Grant Cardone. Ilana talks about resilience, breaking barriers, losing everything, and continuing when it's hard. Mountaineer, Ironman Triathlete and adventure races she brings fascinating stories that keeps the audience captivated. She also talks about leadership, entrepreneurship, and growing your reputation and career.

Links of Interest

Linkedin: https://www.linkedin.com/in/ilanagolan/
Personal: https://www.ilanagolan.com/
Leap Academy: https://www.leapacademy.com/
Facebook: https://www.facebook.com/ilanagolan2010
YouTube: https://youtube.com/@ilanagolan-leap-academy
Podcast: https://podcast.leapacademy.com/
Instagram: https://www.instagram.com/ilanagolanleap

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Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

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Need A Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

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Helping Students Understand Their World from A to Z featuring Carl Azuz

Mon, 16 Sep 2024 05:00:00 -0400

Join Jeff Bradbury and Carl Azuz as they explore the challenges of show creation and share tips for educators on managing busy schedules. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

In This Episode …

How did you get started?
Selecting Topics
What is the motivation behind the project?
How to teachers take advantage of the content?
What is on the newsletter and Social Media channels?
What do you hope students take away from the content?
Release Schedule
Recording Process
Editing Process
Publishing & Promoting Process

Conversation Takeaways

Creating shows requires a lot of time and effort
The job of creating shows can be demanding
Having a structured schedule helps manage the workload
Consistency is important in creating shows

Chapters

00:00 Introduction to The Jeff Bradbury Show
04:01 Encouraging Critical Thinking and Multiple Perspectives in Current Events
07:34 The Value of Teachers in Developing a Broad Skill Set in Media Production
18:13 The World from A to Z: A Valuable Tool for Educators and Parents
21:26 Creating a Platform for Learning, Critical Thinking, and Civil Discussions
31:17 The Future of The World from A to Z
34:35 Conclusion and Final Thoughts

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About our Guest:

A veteran of presenting news to students, Carl Azuz is the host and executive producer of The World from A to Z, a non-partisan news show that streams daily at WorldAtoZ.org and at YouTube.com/@TheWorldAtoZ. The fast-paced program covers current and historic events from across the globe, and it’s ‘pun’ctuated by Carl’s signature wordplay and personable delivery. Prior to The World from A to Z, Carl served 15 years as the anchor of CNN Student News/CNN 10, and he’s worked as a media literacy ambassador for the Poynter Institute and a reporter for Sonlight homeschool curriculum. When he’s not writing and producing news and puns, Carl can be found at the gym, in church, on the mountain bike trail, or watching Classical Hollywood Cinema.

Links of Interest

Website: http://worldatoz.org/
Twitter: https://x.com/CarlAzuz
YouTube: https://www.youtube.com/@TheWorldAtoZ
LinkedIn: https://www.linkedin.com/in/carlazuz/

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

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Need A Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

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The Creative Sound Play of Jazz Music: A Conversation with Saxophonist Hayes Greenfield

Fri, 06 Sep 2024 05:00:00 -0400

In this episode, host Jeffrey Bradbury interviews jazz musician and sound artist Hayes Greenfield. They discuss the concept of creative sound play for young learners and its benefits for executive function skills and social-emotional learning. They also explore the importance of music education in developing active listening skills and cognitive flexibility. Hayes shares his journey as a musician and offers advice on encouraging students to continue playing and improvising. The conversation touches on the role of music in building community and the challenges and rewards of composing music for film. In this conversation, Hayes Greenfield discusses his approach to music composition and the importance of sound and silence. He shares his experiences working on film scores and the challenges of finding the right balance between music and visuals. Hayes also talks about his favorite jazz musicians and the different ensembles he enjoys playing with. He explains his concept of creative sound play and how it can be used to enhance children's self-esteem and creativity. The conversation concludes with a discussion on the role of technology in jazz music and the future of the genre. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Creative sound play can help develop executive function skills and social-emotional learning in young learners.
Music education is important for developing active listening skills and cognitive flexibility.
Practicing an instrument can be challenging but is necessary for improvement.
Improvisation allows students to express themselves and develop their musical skills.
Composing music for film requires collaboration with the director and understanding their vision. Finding the right balance between music and visuals in film scores can be challenging
Creative sound play can enhance children's self-esteem and creativity
Technology has a place in jazz music, but the simplicity of a musical conversation is still important
Jazz music is here to stay, but there is a need for more simplicity and beauty in the genre
Listening to each other is key to understanding and connection

Chapters

00:00 Introduction and Background
02:00 Hayes Greenfield: Musician and Sound Artist
03:08 Creative Sound Play for Young Learners
06:21 Using Sound Play for Transitions
11:01 Developing Executive Function Skills Through Sound Play
13:26 The Importance of Music Education
18:20 Encouraging Students to Continue Playing and Improvising
21:14 The Role of Music in Building Community
25:26 The Challenges and Rewards of Composing Music for Film
31:58 In Search of Resolution
33:01 Balancing Music and Visuals
33:38 Musical Inspiration
35:24 Ensemble Preferences
37:43 Writing and Notating Music
38:47 The Power of Intuition
39:55 The Role of a Conductor
44:08 The Importance of Listening
45:29 Creative Sound Play
47:24 Enhancing Children's Creativity
50:33 The Role of Technology in Jazz
51:36 The Future of Jazz
53:00 Simplicity and Beauty in Jazz
54:34 The Importance of Listening

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About our Guest:

Hayes Greenfield is the founder of Creative Sound Play (CSP), a sound-based, generative learning system for Pre-K, as well as an award-winning jazz musician, notable film composer, and innovative educator. His book, Creative Sound Play for Young Learners (Routledge, Eye on Education Series, 2024), invites educators to use sound-making as collaborative educational play. Hayes began working as a teaching artist in public and private K-12 schools. He created and implemented curricula for K-12 students, and professional development workshops for special needs District 75 teachers in New York City. Notably, he created a Pre-K program for PNC Bank’s “Grow Up Great Initiative,” devoted five years to codifying CSP at the Lenox Hill Early Childhood Center’s Head Start program, and consulted at Bank Street Head Start. Founder and lead educator for CSP, Hayes guides Pre-K teachers in his sound-based pedagogy and offers in-person and remote coaching sessions to accompany his self-paced video curriculum. An exceptional speaker Hayes has presented at the NAEYC, NHSA, A Joyous Celebration of Ideas, the Next Wave Center for Artistry and Scholarship, and other conferences. A jazz musician, Hayes is proud to be endorsed by Yamaha, Vandoren, and Eventide. He has released 10 critically acclaimed CDs including two award-winning family CD’s Jazz-A-Ma-Tazz and Music for a Green Planet, and has performed at festivals and venues throughout the US, Canada, and Europe. Hayes’ Jazz-A-Ma-Tazz school assembly program has reached over 300,000 young people and his music has been wonderfully received and reviewed in The New York Times, The New Yorker, Wall Street Journal, Billboard, Child Magazine, Downbeat, Jazz Times and more*.* As film composer, Hayes has scored more than 70 films, documentaries, commercials, animations, and TV specials.

Links of Interest

Company Site: https://www.creativesoundplay.com/
Creative Soundplay for Young Learners Book
Website: https://www.hayesgreenfield.com/
Instagram: https://www.instagram.com/creativesoundplay/
Facebook: https://www.facebook.com/thehayesgreenfield
Youtube: https://www.youtube.com/channel/UCiC0eCONgJfJSXJGO6fALsA

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

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Empowering Civic Engagement in K12 Classrooms: A Conversation with Vienna Mott (Poliquicks)

Sun, 01 Sep 2024 05:00:00 -0400

Vienna Mott, CEO of Poliquicks, discusses the importance of civic education and the role of technology in engaging students in politics. She highlights the need for accessible and transparent political information and the lack of funding for civic education. Mott emphasizes the importance of personalized and engaging approaches to teaching civics, using technology to make political topics more relatable and understandable for students. She also discusses the launch of Poliquicks, a non-partisan political education app, and its potential to support civic education in schools. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Civic education is often underfunded and lacks engaging content, making it important to find interesting ways to implement it in schools.
Technology, such as apps like Poliquicks, can make political information more accessible and transparent for students.
Personalized and relatable approaches to teaching civics can help students understand the impact of politics and how they can make a difference.
AI and technology are rapidly evolving fields, and it is important for educators to stay updated and teach students about responsible AI use.

Chapters

00:00 Introduction and Background of Vienna Mott
02:09 Introducing Poliquicks: A Non-Partisan Political Education App
03:47 The Importance of Civic Education and Funding
06:14 The Need for Comprehensive Civics Education
07:42 Launching Poliquicks and Supporting School Districts
10:03 Lessons Learned as an Entrepreneur
12:15 Advice for Educators in the New School Year
13:53 Recognizing and Nurturing Different Student Interests
18:16 Vienna's Interest in Car Racing
21:23 Making STEM Education Accessible for All Students
26:16 Teaching Artificial Intelligence and Preparing Students for the Future
30:09 Using AI Responsibly and Staying Updated
32:20 Final Thoughts and Advice for Teachers

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About our Guest: Vienna Mott

Vienna Mott holds a BS in Biomedical Engineering, an MS in Mechanical Engineering, and an MBA. As CEO of Poliquicks, she is passionate about increasing political engagement and social impact through education. She has published several scientific journal articles and holds technical patents. She was highlighted in Time Magazine's Top 100 Inventions of the Year, won the Young Research Scientist Award, and has been an invited speaker at multiple conferences. She has dedicated much of her free time to tutoring and mentorship. Outside of this, she enjoys traveling, racing cars, and spending time with her partner and family.

Links of Interest

Poliquicks
Personal linkedin- https://www.linkedin.com/in/vienna-mott
Poliquicks linkedin- https://www.linkedin.com/company/poliquicks
Poliquicks TT- Poliquicks
Poliquicks IG- poliquicks.app
Poliquicks FB- Poliquicks

About Poliquicks

Poliquicks is a nonpartisan political education app aiming to bridge the education and engagement gap between people and politics. We leverage our specially trained LLM to aid in gathering and consolidating information. By providing factual data, our users are encouraged to draw their own conclusion in a fun and gamified manner. We are excited to launch on 9/1 and help modernize politics!

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

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Need A Presenter?

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Are You Ready To Face Your Dragon? A Conversastion with Brad Axelrad

Fri, 09 Aug 2024 05:00:00 -0400

In this episode, Jeffrey Bradbury interviews Brad Axelrad, a transformational leader and content creator. They discuss the importance of connecting with others, especially young people, and how to overcome fears and imposter syndrome. Brad shares his journey of self-discovery and the lessons he has learned from facing his own dragons. He also offers advice for educators and entrepreneurs on building relationships, starting a business, and embracing new beginnings. The conversation highlights the power of authenticity, vulnerability, and being present in the moment. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Connecting with others, especially young people, is essential in education and content creation.
Overcoming fears and imposter syndrome requires slowing down, being present, and embracing vulnerability.
Self-discovery and facing personal dragons can lead to growth and transformation.
Starting a business involves taking risks, embracing uncertainty, and focusing on the end goal.
Every day is a new opportunity to start fresh and be fully present in the moment.

Chapters

00:00 Introduction and Questions about Direction
02:34 Connecting with Others and Overcoming Fear
09:02 Helping Others Connect and Overcoming Imposter Syndrome
17:26 Building Relationships and Facing Fears as Educators
22:54 Starting the Entrepreneurial Journey and Overcoming Challenges
30:15 Lessons from Hosting a Podcast and Personal Growth
37:37 Advice for Educators and Facing Educational Dragons
40:38 Conclusion and Call to Action

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TeacherCast | @TeacherCast

About our Guest: Brad Axelrad

Brad Axelrad is a consultant, speaker and spiritual adventure tour facilitator. He supports coaches and consultants to leverage their fear, freeing them to create the lifestyle they desire. Having produced more than 100 live events with top thought leaders and best-selling authors, he’s transformed the lives of thousands with his Face Your Dragon message.

Links of Interest

Website: faceyourdragon.com
Twitter: twitter.com/bradaxelrad
Facebook: facebook.com/bradaxelrad
LinkedIn: linkedin.com/in/bradaxelrad
Podcast: https://faceyourdragon.com/podcast-page/

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

Check Out More TeacherCast Programming

Need A Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

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How do you know if you are speaking with a human on the other end of a phone call? A Conversation with Thomas Ryan from Bigly Sales

Fri, 02 Aug 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Thomas Ryan, the owner of Bigly Sales, to discuss how artificial intelligence (AI) is revolutionizing the call center industry. Bigly Sales uses AI to replace call centers, allowing AI bots to interact with customers in a human-like manner. The AI bots can answer questions, provide support, and complete various tasks such as sending contracts or payment links. Ryan explains that AI models like ChatGPT and Claude have made significant advancements in recent years, thanks to improved computing power. He also emphasizes the importance of embracing AI in education and preparing students for an AI-driven future. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

AI is being used to replace call centers, with AI bots interacting with customers in a human-like manner.
AI models like ChatGPT and Claude have made significant advancements due to improved computing power.
Embracing AI in education is crucial to prepare students for an AI-driven future.
AI can be used to automate tasks, provide support, and improve customer experiences.

Chapters

00:00 Introduction and Overview
06:24 The Breakthrough of AI Models
10:21 Using AI in Business
18:43 AI in Customer Support
22:47 Preparing Students for an AI-Based World
31:32 The Future of AI in the Next 12 Months
37:17 Using AI in Education
37:31 Conclusion

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About our Guest: Thomas Ryan

Thomas Ryan, CEO and founder of Bigly Sales, is a visionary leader transforming business communications with innovative AI solutions. With a background in staffing and executive experience at Workbeast LLC, Thomas identified the need for more efficient processes and founded Bigly Sales in 2020. Under his leadership, Bigly Sales is revolutionizing the industry by replacing traditional call centers with advanced AI technology. This approach offers 24/7 multilingual support in English and Spanish, significantly reduces operational costs by up to 90%, and boosts conversion rates, all while ensring full compliance with TCPA and HIPAA standards for data protection. Thomas's dedication to efficiency and client satisfaction positions Bigly Sales as a trailblazer in the tech industry, committed to enhancing business communications through the power of artificial intelligence.

Links of Interest

Website: https://biglysales.com/
BiglyPages: https://biglypage.com/
Twitter: https://twitter.com/biglysales
Facebook: https://www.facebook.com/BiglySales01
Instagram: https://www.instagram.com/biglysales/
YouTube: https://www.youtube.com/channel/UCR120Q_VlAzeoa1QSGU8gGA
LinkedIn: https://www.linkedin.com/company/biglysales/

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

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Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

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Overcoming Imposter Syndrome and Managing Work-Life Balance: A Conversation with Business Coach Paul Lemberg

Sat, 27 Jul 2024 05:00:00 -0400

In this episode of The Jeff Bradbury Show Podcast, Jeff Bradbury interviews Paul Lemberg, a business coach and entrepreneur. They discuss Paul's journey from being a software programmer to a successful entrepreneur, his experiences starting and selling companies, his coaching and training programs, and his passion for arts and music. The interview covers various topics including challenges in entrepreneurship, lessons learned from failures, and tips for teachers interested in starting their own businesses. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways:

Imposter syndrome is a common feeling when starting a new venture, but it can be overcome by focusing on your own accomplishments and seeking support from positive influences.
Beliefs are powerful tools for making change, both internally and in the world. By challenging and changing your beliefs, you can overcome fear and achieve your goals.
Learning from others who have already achieved what you want to do is invaluable. Look for examples where your beliefs are wrong and use them to change your mindset.
Starting a new venture can be scary and you may not know how to do everything, but remember that others have done it before you. Use their success as proof that it is possible.
Financial challenges are common in entrepreneurship, but they can be overcome with perseverance and creative problem-solving. Selling a struggling company can be a way to recover and move forward. Business coaching and instructional coaching share many similarities, including the need for structure and the importance of adapting to the needs and receptiveness of the individuals being coached.
Setting goals and creating games can be effective strategies for staying motivated and making progress on projects.
Work-life balance is best achieved by prioritizing and making conscious decisions about where to allocate time and attention.
Marketing and selling are essential for business growth, and it is important to overcome negative beliefs and self-talk about these activities.
Acknowledging and leveraging the expertise of both the coach and the individual being coached can lead to successful outcomes.

Chapters

00:00 Introduction and Background
13:57 Overcoming Imposter Syndrome and Building Belief
16:14 Learning from Others: The Power of Examples
26:10 Navigating Financial Challenges in Entrepreneurship
26:17 Parallels Between Business Coaching and Instructional Coaching
27:30 The Importance of Structure in Business and Education
30:20 Strategies for Achieving Work-Life Balance
40:04 The Role of Marketing and Selling in Business Growth
41:08 Setting Goals and Creating Games for Motivation
46:05 Overcoming Negative Self-Talk in Business and Life

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About our Guest: Paul Lemberg

Paul Lemberg has consulted with Fortune 100 companies like Cisco, Adobe, IBM, Goldman Sachs, JP Morgan/Chase, Mass Mutual, Accenture, and other giant organizations, but his real and true passion is helping small business owners and CEOs double and triple their profits, sometimes growing their companies more than 10-fold. Over the last few years, Paul’s one-on-one small-business clients, who range in size from brand-new startups to companies with around $20 million in sales, have profited by more than $550 million in bankable, put-in-your-pocket cash: the equivalent of billions in extra sales. Paul has been an entrepreneur since he was 27. After a 3-year stint as a software programmer working in Corporate America, he launched his first company with a partner and just $3,000 of credit card debt, selling it three years later to a publicly traded software company for just under nine million dollars. Five years later, he sold his second company to a large German Bank. He has started several other businesses since, including a successful sales training company and a business coaching franchise… which failed spectacularly. He has published three books, including the McGraw Hill business best-seller, Be Unreasonable, as well as Faster Than the Speed of Change and Earn Twice as Much with Half the Stress. He’s spoken on stage for Jay Abraham, Tony Robbins, T. Harv Eker, Marshall Sylver, Brian Tracy, CEOSpace, Digital Marketer, Roland Frasier, and many others. He’s been featured in the New York Times, The LA Times, the Wall Street Journal, CNN, CNBC, and Good Morning America, as well as hundreds of trade and special interest publications. Paul’s newest coaching and training programs help entrepreneurs implement high-performance business and life strategies. Sales Voodü is an outbound call-based lead generation program to help companies set up and manage an outbound sales team. Formula 5/XL is a system guaranteed to help business owners 2x-10x their companies by making a series of easy, can’t-fail changes. The Turnkey Your Business program teaches a method to transform any company into a series of duplicatable systems. The Entrepreneur Alchemy Academy, is a cutting-edge group-coaching environment to supercharge everything—business, health, and life—combining proven business scaling strategies with non-traditional magical and spiritual practices. Paul graduated with a BFA in Fine Arts and later from New York University’s Stern School with an MBA. He’s a member of Mensa, which he says he joined to compensate for not having studied at a prestigious school like Harvard. Besides his work as a business coach, entrepreneur-educator, and rainmaker, he is an art-photographer, a blues/rock guitarist and bass player, and practices his own brand of Chaos Magic and Mysticism.

Links of Interest

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
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For More Information: https://www.TeacherCast.net ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ [gravityform id="2" title="true"]

Nina Sossamon-Pogue: Navigating Tough Times with Resilience

Sun, 14 Jul 2024 05:00:00 -0400

In this episode, host Jeffrey Bradbury interviews Nina Sossamon-Pogue, a resilience expert and author. Nina shares her personal journey of resilience, including her experiences as a former member of the USA Gymnastics team, a news anchor, and a tech company executive. She emphasizes the importance of resilience in overcoming challenges and offers practical advice for individuals facing tough times. Nina also discusses the significance of being present in the moment and surrounding oneself with supportive people. The episode concludes with a discussion on the power of storytelling and the importance of embracing change and falling forward. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Podcast Chapters

00:00Introduction
01:55Who is Nina Sossamon-Pogue?
04:02Advice for Dealing with Tough Times
07:05Living in the Moment and Finding Purpose
09:28Finding Resilience and Overcoming Challenges
10:17Supporting Others in Tough Times
15:28The Importance of Adaptation and Resilience
23:15Starting a Podcast and Sharing Stories of Resilience
26:26The Concept of Falling Forward
30:30Biggest Teachable Moment
33:05Conclusion and Contact Information

In This Episode …

Resilience is the ability to learn, grow, and adapt in a positive way to whatever happens in your life.
When facing tough times, it's important to remember that the current situation is just a chapter in your life, not your whole story.
Surround yourself with supportive people who can help you move forward and edit out those who bring negativity or drama.
Watch the language in your head and replace self-sabotaging thoughts with positive language and a growth mindset.
Falling forward means using challenging moments as opportunities for reinvention and personal growth.
As an educator, focus on being the best version of yourself and the mentor and buddy your students need.
Listen to others' stories and learn from their experiences of resilience and overcoming adversity.
Embrace change and be open to new opportunities, even if they require stepping outside your comfort zone.
Your past does not define your future. You have the power to shape your own story and create a positive future.
Be present in the moment and appreciate the blank pages ahead, where you can write your own story.

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About our Guest: Nina Sossamon-Pogue

Nina Sossamon-Pogue is a sought-after speaker, two-time best-selling author, and podcast host. Hers is an extraordinary journey through Elite Athletics, Television News, and Corporate America, that defies the ordinary. Leaving home at age 13 to train, Nina made the USA Gymnastics team, and graced magazine covers as an Olympic hopeful alongside Mary Lou Retton but failed to make the Olympic team. Later, competing for SEC powerhouse LSU, Nina suffered an injury that ended her Gymnastics Career. The moment became a catalyst for an esteemed 20-year career as an Emmy award-winning journalist and News Anchor. Ever evolving, a transformative life event led Nina into a new path from TV to Tech and into corporate leadership. As a celebrated executive, she navigated the intricacies of a highly successful IPO. Now, a resilient powerhouse, Nina has conquered life’s obstacles with grace and shifted her focus to creating success for others. Drawing on her extensive experience in communications, corporate leadership, and resilience research, she helps individuals and organizations thrive through challenges and change to reach new levels of success.

Links of Interest

Website: https://www.ninasossamonpogue.com/
Twitter / X: https://twitter.com/NinaSossP
Instagram: https://www.instagram.com/nina_sp.eaks/
YouTube: https://www.youtube.com/channel/UCflRppJJ8YJovAQFJiCsosA
LinkedIn: https://www.linkedin.com/in/ninasossamonpogue/

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
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From Tennis Coach to Principal: Tyler Comeau’s Journey in Education

Mon, 01 Jul 2024 05:00:00 -0400

In this episode of The Jeff Bradbury Show, Jeff Bradbury interviews Tyler Como, an educator and principal from Canada, about his journey in education and his experiences with podcasting. Tyler shares how he got into education and his passion for making a difference and helping people grow. He also discusses his book, 'The Elemental Educator,' and how it led him to start his own podcast. Tyler talks about the equipment and software he uses for podcasting and the lessons he has learned from his guests. He also shares his experiences as a building principal and the innovative programs he is implementing in his school. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Conversation Takeaways

Tyler Como is an educator and principal who is passionate about making a difference and helping people grow.
He started his journey in education as a tennis coach and eventually became a principal.
Tyler wrote a book called 'The Elemental Educator' and started a podcast with the same name to connect with educators and share stories of growth and transformation.
He uses a RodePod mic and a Vocaster 2 audio interface for podcasting and edits his episodes in Descript.
As a principal, Tyler focuses on creating optimal learning environments and removing barriers for his teachers and students.
He is implementing innovative programs in his school, such as flexible seating, land-based agriculture, and e-sports.
Tyler believes in the power of interweaving and creating opportunities for students to work together across grade levels.
He emphasizes the importance of being rooted in strong leadership qualities and finding joy in the work you do.
Tyler is currently pursuing a doctorate in educational leadership and is researching decision-making processes in education.

Chapters

00:00 Introduction and Overview
01:03 Tyler Como's Journey in Education
01:17 Who is Tyler Comeau?
03:59 Lessons Learned from Podcasting
04:32 What can you learn about yourself from podcasting?
06:10 Tyler's Podcasting Equipment and Applications
08:33 The Elements of Education
10:15 Tyler's Writing a Book!
12:53 Tyler Como's Doctorate in Educational Leadership
13:51 Education in Canada
22:58 New Chapter
32:24 Learn More about Tyler Comeau today!

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About our Guest:

Tyler Comeau is a dedicated educator, leader, and lifelong learner with a passion for pushing the boundaries of traditional education. As a Doctoral Candidate of Education in Educational Leadership from the University of Saskatchewan (2026 Completion) and a Master of Education in Educational Administration, Tyler has a robust academic and professional background. Tyler’s career spans various roles, including Principal and Assistant Principal within the province of Alberta and teaching positions in the provinces of Alberta and Saskatchewan. His extensive experience includes leading staff and students through outdoor education programs, curricular structure, optimizing engagement, operationalizing a mission and vision, supporting individuals, FNMI engagement, and coaching numerous athletic activities.

Links of Interest

Website: https://elementaleducator.com/
Twitter: https://x.com/elementaleduc
YouTube: https://www.youtube.com/playlist?list=PLw4aYyzvNj52DGnQUXx20ynivtJIK_wU5
Instagram: https://www.instagram.com/elemental_educator
Podcast: elementaleducator.podbean.com

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
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iTunes: **http://www.TeacherCast.net/iTunes**

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For More Information: https://www.TeacherCast.net ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ [gravityform id="2" title="true"]

Leveraging Artificial Intelligence to Understand Your Customer Journey

Thu, 13 Jun 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Kyle Hoffman, Director of Growth Strategy at Function Growth on the podcast to discuss the importance of knowing your customer journey for building a successful brand and the role that Artificial Intelligence plays on understanding behavior patterns of your customers. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

In This Episode …

Company vs Brand … What is the difference?
How does a company become a brand?
What set’s brands apart from other brands?
What can the creator economy learn from the corporate economy?
Behavioral Science How do you convert free to paid clients and customers
How does AI fit into email marketing and brand building?

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About our Guest: Kyle Hoffman

As an executive at XenoPsi Ventures, Kyle sits on the leadership team for two portfolio companies - Function Growth and Wellow. He runs the growth strategy department at Function Growth and operates as CMO for Wellow. Function Growth and Xenopsi Ventures specialize in using behavioral science to drive growth for their clients. Wellow, which launched in 2021, has rapidly become one of the top players in the US compressions sock market and is a unique substantiation of the tactics that Function Growth uses to scale brands.

Links of Interest

Function Growth: https://functiongrowth.co
Wellow Compression Socks: https://wearwellow.com/
LinkedIn: https://www.linkedin.com/in/kyle-hoffman-761ab5b2/

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: **http://www.TeacherCast.net/voicemail**
YouTube: **http://www.TeacherCast.net/YouTube**

Check Out More TeacherCast Programming

Need A Presenter?

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Carl Hooker: Artificial Intelligence, Personal Branding, Creative PD for Engaging Audiences

Fri, 17 May 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes author, speaker, and digital learning guru Carl Hooker on the program to discuss how he creates dynamic professional learning opportunities that are creative, engaging, and involve a bit of pop culture. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

In This Episode …

Who is Carl Hooker?
How to create opportunities for Professional Learning Opportunitities
How to choose what sessions topics to propose for conferences
How to name your presentation session
Weekday PD vs Weekend PD
ISTE Presentations vs Edcamp Presentations vs Staff PD Presentations
Favorite Ice Breakers to begin PD
Presenting as Improv vs being fully prepared and scripted

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TeacherCast | @TeacherCast

About our Guest:

Carl has been an educator for over 25 years. He has held a variety of positions in both multiple districts, from 1st grade teacher to Director of Innovation & Digital Learning. He’s a father of three girls, Sophia, Lauren, and Caroline and a wonderful, understanding wife Renee, all of which play a large role in any presentations he gives or blogs & books he writes. As Director of Innovation & Digital Learning for the Eanes Independent School District he utilized his background in both education and technology to bring a unique vision to the district and its programs. During his time in the position, he helped spearhead the LEAP (Learning and Engaging through Access and Personalization) which put 1:1 iPads into the hands of all K-12 students at Eanes. From his start as a teacher to district leadership, he’s always had one common belief – the kids need to drive their own learning. He realizes the challenges in our current educational institutions and meets them head on. His unique blend of educational background, technical expertise, and humor make him a successful driving force for this change. As a speaker and consultant, he brings this background as well as a wealth of practical tools and ideas that teachers can use in their classroom tomorrow. Carl has written 8 books including a 6-part book series titled Mobile Learning Mindset. His book Ready, Set, FAIL! focuses on how we should embed risk-taking and failure as part of the creative process in the classroom. His latest book Learning Evolution is all about the new era of AI in the classroom. He speaks on a multitude of topics from thoughtful technology integration with mobile devices to strategies on how to utilize flexible furniture in the classroom. He also enjoys talking to students and parents in the community around the topic of digital wellness. Carl is also a podcast host for multiple podcasts including the ISTE Learning Unleashed podcast and is co-host with good friend Dr. Adam Phyall on the Future Ready Podcast called *Undisrupted*. Aside from his speaking and consulting work, Carl also works as an advisor for multiple Ed Tech companies. He’s also a national faculty member for the Future Ready Schools Initiative. He blogs regularly at his blog HookEDonInnovation.com and guest authors a regular blog on Tech & Learning and has written guest blogs for the Huffington Post and Edutopia.

Links of Interest

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
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Digital Learning Today
Ask The Tech Coach
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The Jeff Bradbury Show

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Sasha Strauss: Building Strategic Brands

Wed, 08 May 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes brand strategisst Sasha Strauss, on the podcast to discuss marketing, branding, and how you can best communicate your value. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

About our Guest: Sasha Strauss

Professor Sasha Strauss is a distinguished brand strategist with 25 years of experience, having worked with leading corporations, philanthropies, faiths, and academic institutions. His approach to brand communication and leadership led him to establish Innovation Protocol, an awarded brand strategy consultancy based in LA known for its impactful work with clients such as Nestlé, Notre Dame University, PayPal, LEGO, Google, Disney, The Catholic Church, and Korn Ferry since 2006. Strauss not only runs Innovation Protocol as its CEO but also imparts his expertise as a professor for 18 years, concurrently teaching brand strategy at prestigious institutions such as UCLA, USC, and UCI business schools. His academic coursework is directly linked to his 5-star keynote speeches delivered at major conferences around the world. Beyond his professional achievements, Strauss's personal journey is marked by unique experiences such as being UC Irvine's mascot, Peter the Anteater, for three years as an undergraduate, being raised in a military family as the son of a Navy SEAL Doctor, and recently recovering from emergency brain surgery. He's a father, founder, and fountainhead that drives organizations and leaders to excel through strategic branding.

Links of Interest

Personal Website: https://sashastrauss.com/
Company Website: https://www.innovationprotocol.com
Linkedin: linkedin.com/in/sashastrauss
YouTube: https://www.youtube.com/watch?v=HEQxiykY4G8&t=41s

Don’t Worry … Be Appy! A Conversation with Alefiya Master

Thu, 02 May 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Alefiya Master, CEO of MAD-learn on the podcast to discuss STEM education, Artificial Intelligence in EdTech and how to successfully create a sustainable edtech company that has the ability to change the world. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

About our Guest

Alefiya Master is an educator turned entrepreneur and the founder & CEO of the award-winning app development program, MAD-learn. She believes that enabling students to have passion-driven career choices should be a key focus for schools. She knows the critical role of education in workforce development, the need to have ALL kids learn to think and create for themselves and be exposed to technology creation, not just consumption.

Links of Interest

Website: https://www.mad-learn.com
Facebook: https://www.facebook.com/alefiyamaster
LinkedIn: https://www.linkedin.com/in/alefiyamaster/
X: https://twitter.com/AlefiyaEdu
Instagram: https://www.instagram.com/alefiyaedu/

About MAD-learn

MAD-learn is an award-winning education technology company founded in 2014 by Alefiya Master, a millennial minority woman educator turned entrepreneur. Although headquartered in Atlanta, Georgia, the company consists of a global and diverse team of veteran educators in Ghana, India, and various states across the United States who are committed to expanding student access to STEM, Computer Science skills, technology creation, and App Development in every classroom. MAD-learn's design thinking app development program teaches students to develop their own mobile applications and gain STEM exposure in ANY classroom. This innovative web-based learning tool brings Mobile Application Development and programming into the classroom, sparks creativity, and encourages entrepreneurship. MAD stands for Mobile App Development.

Links of Interest

Website: https://www.mad-learn.com
Facebook: https://www.facebook.com/MADLearn/
LinkedIn: https://www.linkedin.com/company/mad-learn
X: https://twitter.com/MADLearn
Instagram: https://www.instagram.com/madlearnmagic/
YouTube: https://www.youtube.com/@mad-learn

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube

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Digital Learning Today
Ask The Tech Coach
Educational Podcasting Today
The Jeff Bradbury Show

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Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Sam Demma: Creating a Culture of Hope and Service for Staff & Students

Wed, 01 May 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes best-selling author and keynote speaker, Sam Demma on the podcast to discuss his book, Empty Your Backpack. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

About our Guest:

Sam Demma is a best-selling author and keynote speaker. He delivered two TEDx talks, co-founded PickWaste—an organization that mobilized volunteers to pick up over 3000 bags of litter—and was awarded the prestigious Queens Platinum Jubilee Award for his exceptional national contributions. During the pandemic, Sam produced two viral graduation videos for students who missed their ceremonies and launched a partnership with Taco Bell to encourage people to engage in acts of kindness. His work and interviews have been featured in The Globe & Mail, CBC, and CTV. He has been recognized as Starfish Canada’s Top 25 Under 25. Sam’s multimedia platform, The High Performing Educator, has spotlit over 250 educators, and his bestselling debut book, Empty Your Backpack has been called “a must-read for young dreamers.” In his spare time, you can find Sam reading books, dancing the bachata, or journeying across the globe with his giant red backpack. You can contact him at www.samdemma.com

Read his book “Empty Your BackPack”

Amazon

Links of Interest

Website: https://samdemma.com/
Instagram: https://www.instagram.com/sam_demma/
Linkedin: https://www.linkedin.com/in/sam-demma/
Twitter: https://twitter.com/Sam_Demma
Youtube: https://www.youtube.com/@Sam_Demma

Join Our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube

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Digital Learning Today
Ask The Tech Coach
Educational Podcasting Today
The Jeff Bradbury Show

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Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Personalizing Job-Embedded PD through MobileMind. A Conversation with Tyce Miller.

Mon, 08 Apr 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes MobileMind CEO Tyce Miller on the podcast to discuss how professional development has evolved since the pandemic, the difference between working in a “corporate environment” vs an “edu-corporate environment”, and how Artificial Intelligence is supporting professional development If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

In This Episode …

Mobile Mind, The Modern Professional Learning Hub for Schools
- History of
- How can schools register
- Success stories in EDU
The difference between “corporate” and “edu corporate”
Advice for new EDU Ceo’s of Startups

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TeacherCast | @TeacherCast

About our Guest:

With twenty-five years of experience in the software industry, Tyce's career spans sales and sales leadership roles with companies such as ADP, SAS, IBM, and AirWatch(VMware). While at AirWatch, he led the Education Division, where he discovered traditional professional development for teachers was falling short with the pace of change and complexity of new mobile and cloud technologies. This led to the creation of MobileMind, The Modern Professional Learning Hub for Schools. Tyce leads the company's mission of providing personalized learning opportunities that empower educators to transform learning with technology, ensuring positive student outcomes. Tyce has a BA in Political Science from the University of Georgia with an emphasis on foreign policy and is a United States Marine Corps veteran. Tyce, a native of Atlanta, GA, and his wife, daughter, and son reside in Ponte Vedra Beach, Florida.

About Mobile Mind

MobileMind allows school districts to consolidate all PD initiatives, including in-person and virtual training, in one modern and intuitive hub. Leaders use MobileMind to facilitate and manage training on any topic - from new teacher onboarding and curriculum updates to edtech and compliance training. The professional learning hub delivers anytime, anywhere access to an engaging, easy-to-use PD solution that teachers actually enjoy using.

Links of Interest

Website: https://mobilemind.io/ Twitter: https://twitter.com/mobilemindedu Facebook: https://www.facebook.com/mobilemindedu

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
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Digital Learning Today
Ask The Tech Coach
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The Jeff Bradbury Show

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“The Edupreneur” – A Conversation with Dr. Will Deyamport

Mon, 01 Apr 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Dr. Will Deyamport on the podcast to discuss his new book “The Edupreneur” and his mission to support educational entrepreneurs. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

In This Episode …

The Edupreneur Documentary
The Edupreneur Book
Supporting Educational Entrepreneurs
Stories of working with Edupreneurs

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TeacherCast | @TeacherCast

About our Guest: Dr. Will Deyamport

As seen on Forbes.com, Schoology Exchange, District Administration, EdSurge, iNACOL, and TechEdge magazine, Will Deyamport, III, Ed.D. is a District Instructional Technologist for a K12 school district. Dr. Will, as he is better known as, specializes in assisting educators in going digital. In this role, he delivers in-person and virtual training, coaching, and designs and delivers online professional development courses and live webinars for teachers in grades K-12. Additionally, Dr. Will is the creator and host of The Dr. Will Show Podcast, freelance writer, and educational consultant. On March 19th of this year, EduMatch Publishing released Dr. Will’s first book, The Edupreneur: Your Blueprint To Jumpstart And Scale Your Education Business. The book goes beyond the conventional business literature, providing a comprehensive roadmap from the initial concept to the successful establishment and expansion of an education-focused entity. You can purchase the book from Amazon here: https://www.amazon.com/Edupreneur-Blueprint-Jumpstart-Education-Business/dp/195934742X Five years ago, his documentary, The Edupreneur: Making the Impact and the Income was released. The movie takes you on a journey into the successes and challenges of some of the most recognized names in K-12 education consulting. The interviews feature eight edupreneurs discussing their lives and careers as educators and entrepreneurs. You can get your digital copy of The Edupreneur on Vimeo OnDemand.

Links of Interest

LinkedIn: https://www.linkedin.com/in/iamdrwill

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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What is the role of Artificial Intelligence in Educational Leadership?

Thu, 21 Mar 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Eric Sheninger on the podcast to discuss the future of education and the state of Artificial Intelligence in the classroom. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

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About our Guest: Eric Sheninger

Eric works with schools throughout the world, helping educators meet and exceed their potential to improve outcomes for learners. He is the founder and CEO of Aspire Change EDU, a collaborative consultancy designed to provide personalized support to all educational systems. Prior to this, he was a teacher and the award-winning Principal at New Milford High School. Under his leadership, his school became a globally recognized model for innovative practices. Eric oversaw the successful implementation of several sustainable change initiatives that radically transformed the learning culture at his school while increasing achievement. His work focuses on innovative and practical ways educators can transform teaching, learning, and leadership. Through his work with thousands of schools, Eric has emerged as an innovative leader, best-selling author, and sought-after speaker. His main focus is using research and evidence-based practices to empower learners and educators. See where Eric is speaking and if he will be in your area at the bottom of this page. For booking inquiries, email him directly at esheninger@gmail.com.Eric has received numerous awards and acknowledgments for his work. He is a CDE Top 30 award recipient, Bammy Award winner, NASSP Digital Principal Award winner, PDK Emerging Leader Award recipient, winner of Learning Forward’s Excellence in Professional Practice Award, Google Certified Innovator, Adobe Education Leader, and ASCD 2011 Conference Scholar. He has authored and co-authored the following:

Links of Interest

Website: https://ericsheninger.com/
Twitter: https://twitter.com/E_Sheninger
YouTube: https://www.youtube.com/channel/UCZot03NI-q6P-unuybCWcrA
LinkedIn: https://www.linkedin.com/in/esheninger

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Digital Learning Today
Ask The Tech Coach
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The Jeff Bradbury Show

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John Gamba: Serial Entrepreneur and Mentor to Educational Technology Startups

Mon, 18 Mar 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes Penn GSE Entrepreneur in Residence and Director of the Gamba Foundation, John Gamba Jr. on the podcast to discuss the current state of education in this country, how Penn GSE is supporting entrepreneurs in EdTech, and the importance of creating a pathway for success for startups.. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

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About our Guest: John Gamba

John Gamba is a serial entrepreneur who has founded, funded and led several education technology ventures and non-profit organizations over his 30 year career. A graduate of the University of Pennsylvania, Mr. Gamba started his career as a strategy consultant for KPMG where he performed market research for NASA on the commercial development of space. Pursuing his passion for education, John co-founded PACE - The Partnership for Academic and Community Excellence. PACE was a school to home communications network that connected thousands of schools to millions of parents across the United States. PACE was eventually sold to NTI Group and then to Blackboard for $182 million, in an all cash transaction. John currently serves as Entrepreneur in Residence and Director of Innovative Programs at Catalyst @ Penn GSE where he mentors aspiring education entrepreneurs and oversees the Milken-Penn GSE Education Business Plan Competition, now in its 15th year. The Milken competition has awarded $2 million dollars to 50 education entrepreneurs and those ventures have gone on to raise $200 million in follow-on capital. John is an industry speaker and a mentor to several entrepreneurs in the global Education space. He's also an Ironman Triathlete, and qualified for the Half Ironman World Championships in Clearwater, Florida in 2010.

Links of Interest

Twitter: https://twitter.com/johngamba7
LinkedIn: https://www.linkedin.com/in/johngamba

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Dean Tolson – NBA Basketball Player and Author of the book Power Forward

Thu, 14 Mar 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show Podcast, Jeff welcomes former NBA player, author, and motivational speaker Dean Tolson on to the podcast to discuss his journey from an orphanage not ever learning how to read or write to becoming a Magna Cum Laude Master’s Degree student . . . with a stop in the middle playing for the NBA’s Seattle Supersonics.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

In This Episode …

Early Life Growing Up
Life in an Orphanage
The first time picking up a basketball
High School Years
Graduating High School
College - Arkansas Razorbacks
Military Life
NBA - Seattle SuperSonics - Played for Bill Russell
Drafted in 5th Round, 80th overall in 1974 (80 total games
Played 11 years internationally
Why — Pay it Forward?

About Dean Tolson

Dean Tolson was one of the top prep basketball players in the state of Missouri his junior and senior years at Central High School in Kansas City. So, when the colleges came running, he accepted a full ride to the University of Arkansas. Despite being unable to read or write, he went on to be one of the most prolific players to grace the Razorbacks’ campus. In 1974, Tolson was the first basketball player to be drafted by both the NBA and the ABA, having been selected by the Seattle Supersonics and the New York Nets, respectively, ultimately playing for the legendary Bill Russell in Seattle. Following his basketball career, Tolson made the courageous decision to re-enroll at the University of Arkansas, and repeated all four years, this time legitimately. At the age of fifty-two, he returned to the university for three more years, earning a master’s degree and graduated magna cum laude. Tolson’s gripping story from his childhood in an orphanage to his academic achievements is not only an indictment of a system that would just “pass you along” from grade to grade as a hot basketball prospect without any educational accountability, but also an inspiring story of overcoming great odds to find success.

Links of Interest

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Digital Learning Today
Ask The Tech Coach
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The Jeff Bradbury Show

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Adam Bellow – Co-Founder of Breakout EDU

Sat, 20 Jan 2024 05:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff welcomes Breakout EDU Co-Founder Adam Bellow on the program to discuss the FETC conference and the future of Technology Integration. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

About our Guest, Adam Bellow

Adam Bellow began his career in the classroom as a High School English teacher. He has worked as a technology training specialist, Director of Educational Technology, and is highly sought after as a speaker and thought leader on educational technology. Adam is a serial EdTech entrepreneur and was the founder of the eduTecher, eduClipper, WeLearnedIt, and eduGames. Currently, Adam is the co-founder and CEO of Breakout EDU, the educational gaming platform that inspires learners to think outside the box by solving complex problems together. Prior to Breakout, Adam served as a Presidential Innovation Fellows for the Obama White House as well as having served as a long-time board member of the EdCamp Foundation. He is also the co-founder of two amazing kids.

Links of Interest

X - https://twitter.com/AdamBellow / https://twitter.com/BreakoutEDU
Facebook - https://www.facebook.com/AdamScottBellow/
LinkedIn - https://www.linkedin.com/in/adambellow/
Web - www.BreakoutEDU.com

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need A Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

For More Information: https://www.TeacherCast.net

How to Successfully Build Personal and Professional Relationships: Featuring Pablo Gonzalez

Mon, 30 Aug 2021 06:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff sits down with Pablo Gonzalez to discuss the importance of building personal and professional relationships as well as the importance of sharing your value with others during key interactions and conversations. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

Today’s Show Topic

The importance of building relationships
How to build professional relationships
Leading with a “Service Based” mentality
Share a vulnerability with someone
Adding Value to someone’s life
How can you help someone else solve their goals
Conversation Starter Questions
What brings you here today?
What is your role in …
How to turn a professional relationship into a personal relationship
Surviving the “Imposter Syndrome”
How to turn relationships into business opportunities
Any value you provide has monetary value to someone else
The Short Game vs The Long Game
Surviving your first conversation and getting your second
How do you know if a conversation has been successful
Tips for keeping track of contacts, meetings, action items
Reengaging your contacts after a long period of time
Taking your relationships to the next level
Advice for educators looking to build professional relationships

Explore these Resources

The Mask of Masculinity (Book)
The Black Swan (Book)
The B2B Community Builder Show (Podcast)
Live
Live/Book

About our Guest: Pablo Gonzalez

Pablo Gonzalez is the inventor of the Relationship Flywheel, host of the B2B Community Builder podcast and Not Your Average Investor Show, and Co-Founder of BeTheStage.live- a marketing agency that turns clients into community and community into your greatest business development asset. He’s obsessed with human connection, and he’s used his expertise to grow non-profits, sell $60M+ construction projects, rescue fledgling start-ups, set record-breaking quarters for $100M+ companies, and be named a Latino Leader of the Future and a Top 20 Under 40 various publications. More than anything, he’s dying to be your friend.

Links of Interest

Podcast: https://cec.buzzsprout.com/
LinkedIn: https://www.linkedin.com/in/pablotheconnector/
IG: https://www.instagram.com/connectwithpablo/

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Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Should You Be Repurposing Your Educational Content Across Multiple Platforms?

Wed, 21 Jul 2021 06:15:00 -0400

Are you looking to save yourself time, energy, and in some cases money each week while at the same time producing high-quality content that gets seen by audiences worldwide? In this episode of the Jeff Bradbury Show, we take a look at the topic of Content Repurposing and share my number 1 reason why you should be thinking about your brand smarter ... not harder. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

6 Reasons for Repurposing Your Content

To achieve a variety of goals for your content
To drive content to a specific part of your blog
To diversify your social media
To help you reach a broader audience
To expand your reach
To build a new audience based on Social Media platform
To diversify your content
To increase your online presence
To create backlinks to your website
To help you save time

Explore these Resources

12 Benefits of Repurposing Content

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

5 Ways to Build Your EDU Brand Using LinkedIn: Featuring Andrew Pass

Mon, 12 Jul 2021 09:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff sits down with Andrew Pass to discuss how you can use LinkedIn to Build Your EDU Brand. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

5 Ways to Use LinkedIn to Build Your EDU Brand

Having Confidence that Your Voice Matters
- How you write and how you participate matters in this world.
Connecting with people
- Best advice for making connections with others
- How to focus on their needs rather than what you are selling
Engaging in conversations on others threads
- Understanding 1^st and 2^nd Tier Connections
Posting blog posts (both personal and company)
Joining groups

Explore these Resources

About our Guest: Andrew Pass

Andrew Pass is the founder and CEO of A Pass Educational Group, LLC., an educational content development company that partners with organizations to develop customized content. He completed advanced doctoral work in Curriculum, Teaching and Educational Policy at Michigan State University. He holds degrees from Columbia University and the Jewish Theological Seminary of America. Contact him at andrew.pass@apasseducation.com.

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

4 Critical Hacks Every Website Needs

Wed, 02 Jun 2021 06:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff discusses the 4 things that every podcast website needs to have to be efficient and successful. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

4 Critical Things Your Website Needs To Be Successful

A Focus

Every website needs a focus but not every website HAS a focus. When developing your website, there are only two major focuses that you should be thinking about…. YOU, and YOUR AUDIENCE.

A Well-Organized Office Suite

Over the last few years, I have been asked the same question over and over … “how do you keep everything organized?” The answer is simple … GET ORGANIZED AND STAY ORGANIZED! Last year, I converted all my TeacherCast files from Google into Microsoft Office documents and started using Microsoft Teams to keep everything neatly wrapped under one digital roof. Because of this system, I am now able to quickly create a series of templates that span weeks into the future saving me countless hours of prep time each week. Using applications such as Microsoft Teams, Planner, and Microsoft 365 has provided me not only with an organizational system from which I can build my business but also allows me to have more time at home with my family.

Clearly Defined Landing Pages

Every website is made up of posts and pages, but what is the difference? Blog posts, podcast posts, and other like content are uni-themed pieces of content that are dynamic in nature. Your pages, however, are vehicles where not only your posts and podcasts live, but your audience spends the majority of their time. Creating landing pages that not only tell your story, but walk your user through a content journey will allow you to determine not only what they click on, but HOW they click on the content you are creating.

Email Marketing

If you are looking to Build Your EDU Brand, then email marketing needs to be always on the front of your mind. The ability to bring in a reader or listener to your website is easy, but capturing their email and allowing them the opportunity to be a part of your inner circle is a completely different ball game. Your email marketing starts on the top of your front page (no pop-up’s please) and ends months and months later when you convert those users into paying customers of your book, online course, or additional content. Are you looking for ways to learn more about Email Marketing? Please check out our FREE 90-Day Email Marketing Online Course today! https://www.youtube.com/watch?v=YuZdCWWOI08

Explore these Resources

Join our FREE 90-Day Email Marketing Challenge!

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Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Is Email Marketing Right For My EDU Brand?

Wed, 26 May 2021 06:00:00 -0400

In this episode of the Jeff Bradbury Show, we take a look at Email Marketing to help you build a profitable email list.

What is Email Marketing?
Why do I need to be using Email to Build My EDU Brand?
What are the right tools for my brand?

If you are searching for the best way to harness Email Marketing to Build Your EDU Brand, please reach out to the show and ask a question. I’d love to work with you. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

What is Email Marketing?

My Email Marketing Journey
Determining Your Marketing Goals
Why Email?
Newsletters vs Email Marketing
How to Capture Email Addresses
Email Segmentation
Email Automation
Email Marketing Companies
Do’s and Don’t of Email Marketing
Analytics Analytics Analytics
Taking the First Step … Taking the Next Step

Explore these Resources

Join My Upcoming Webinar on May 27^th at 5pm EST
Podcast #7: Email Marketing vs Weekly Newsletters
5 Ways to Build Your EDU Brand through Email Marketing
Additional TeacherCast Email Marketing Podcasts and Blog Posts

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Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

Get The Help and Support You Need ... Today!

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

The 5 Non-Negotiable Rules for Professional Branding

Wed, 19 May 2021 06:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff shares his 5 Non-Negotiable Rules for Personal and Professional Branding. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

5 Rules of Personal and Professional Branding

Be Hyper Focused

This first one is important and a rule that I often break. When you are trying to create something that you want people to remember you for, you must stay hyper-focused. When a user comes to your website, listens to your podcast, or sees you on Social Media, you want them to instantly connect with not only who you are, but what your message is. This will help you not only stay on brand but keep you focused on hitting your target avatar. If you create content in multiple content streams it gets messy and tends to confuse your audience who will eventually grow to expect a certain type of content from you each week. On TeacherCast, the content is broken down into 5 distinct categories, General EdTech, Instructional Coaching, Website Design, Podcasting, and Build your EDU Brand. It is possible that someone will visit the website interested in learning about all these topics, but more likely that they are visiting for only one topic and not interested in the others. For this reason, I offer them multiple Social Media accounts where they can feel like they are getting the content they are interested in without being bombarded by content they are not interested in. If you look at many of the larger brands, this same philosophy applies. They might have a Twitter account for their company and an individual Twitter account to support individual applications or programs within the company. For smaller companies and those just getting started, I don’t recommend this method at all. When starting as a new brand, companies should create a single brand that is memorable, on point with their content and most of all, hyper focused on their company message.

Be Authentic

One of the biggest lessons that anyone can learn early on in their brands is the ability to become vulnerable and authentic with their audience. It is extremely difficult to gain a subscriber, attract a podcast listener, or entice a company to work with you. On the other hand, it’s extremely easy for someone to click the unfollow or unsubscribe button and walk away forever. Have you ever thought about how much time it takes you to gain a follower, a subscriber, or like? Out of all the 5 Rules, this is the most difficult one to live up to. Being Authentic means being vulnerable. You must put yourself “out there” to your audience in a way that makes them not only know who you are, but care about you enough for them to want to come back to you for added conversations. For some content creators this is easy. I often see educators at conferences who have a talent for being in front of groups and letting themselves be present in the moment. For me this is scarry. For the longest time, I put up a wall between myself and my audience. For the first several years of TeacherCast, I even (on purpose) omitted my name from the website. Even to this day, I still refer to TeacherCast as “it” or in the third person. Often, I when asked how the website or podcast is doing, I respond with “it’s going great” or “we are doing some good things together”. In hindsight, this is a defense mechanism to hide how proud I am of my accomplishments and how much I am proud of how many people the podcast has affected over the years. About 4 years into TeacherCast, I decided to add my name to the sidebar on the front page. This was a BIG STEP and a step that only happened once I met someone at a conference who said something shocking to me. They said, “I listen to your podcast all of the time, but I would never know it was you because you never mention your name on the show.” (#Ouch) From then on, I decided to be authentic with my audience and to quit playing “radio” on the show. My topics have become more personal. I opened up on the podcast about my job, my family, the triplets, and it brought me closer to my audience and more important, it brought my audience closer to me. If you are going to be anything to your audience, be authentic.

Have A Story

Audiences connect to people, not to content. If you create a great blog post or author a good book, you may get several people checking it out, but once they get what they need, they will eventually bounce and might never come back. However, if you can find a way to tell your story through your content, your audience will be able to connect not with just what they are trying to consume, but with YOU the content creator. But what happens if you are just getting started writing content and your story hasn’t been written yet? If you don’t yet have a strong back story that you wish to share with your audience then don’t be afraid to say just that. Before anyone becomes an expert in their field or at their craft, they are first learners of the subject. Many bloggers, authors, and podcasters start their journey as curious minds who happen to be writing or recording about their favorite topics. If this is your story … then this is YOUR STORY. When I first started podcasting, I did several shows all about the topic of podcasting and how to be a good podcaster. It wasn’t until many years after those early days that I decided to create an entire podcast, channel, social media feed and Facebook group dedicated to helping others learn the art of educational podcasting. I was first a learner of the subject sharing what I knew. When it was time for me to advance from learner to expert, things changed and so did my story and my message to my community. So … What is your story?

Be Consistent

Think about your favorite soft drink company. What makes them stand out from the pack? Is it the way that their drink tastes? Maybe … but I bet it’s also the way the product looks, or the packaging they use, or the colors and style of their logos. Being a consistent content creator means being a consistent content creator everywhere. When you go through the process of creating a brand you take the time to think about your logo, brand colors, fonts, styles, and tone of your product. (and so much more) Consistency is that one thing that makes people remember you. Consistency, however, doesn’t simply refer to your brand assets. Your audience will grow to expect certain things from your brand. These things might include the frequency of your social media posts, the day of the week you send out your newsletter, and even the topics that you discuss on your podcast. Consistency is super important when creating your brand kit as well as any content that you produce. I don’t subscribe to many blogs using my email address. I don’t want unnecessary content to clog up my inbox and for that reason, I have a busy RSS reading application from which I subscribe to my feeds. However, there are some blogs that I wish to have in my inbox the moment they get released. Recently, I noticed that one of my favorite authors, someone who is very influential in the WordPress space started releasing content every day rather than once a week. This did something for me. It made me actually read his content less now that there was more of it in front of me. It actually devalued his message in my eyes to the point that when something new comes in the mail, I almost always read the title and hit the delete button. In the past, I used to read through most of the article in my inbox and eventually click into the actual blog post to see his full post and learn more. What has changed? It wasn’t the content. It is all top-notch content about WordPress and marketing. What changed was the rate at which it was being sent out to me. I couldn’t catch up and because I am not able to take the time each day to consume substantial amounts of this bloggers work, I am simply removing it often. When you start off creating content, it’s important for you to be up front with your audience. A simple statement to your audience sharing how much content they should expect when they subscribe is extremely useful and will help them stay on your brand or make a different decision for themselves. For example, your blog content might come out each day with an option to subscribe to your daily blog, but your newsletter might be a weekly publication that wraps up all of the written, social, and audio content from the week.

Live Your Brand

Finally we come to a rule that neither you or any company can afford to ignore. Have you ever seen a speaker get up and do a big presentation and then get off the stage and do a complete 180 when you meet them? You might be thinking “who was that up there and what happened to them when the lights went off?” If you are hyper-focused on what you are doing, being consistent and authentic about your story then you are on the fast track to living your brand. From the very beginning of TeacherCast, the tagline “A Place for Teachers to Help Other Teachers” has been glued to the top of each and every page, post, and podcast. The website is essentially a culmination of teachers from around the world coming together to share their thoughts, feelings, and expertise with you the content consumer. My goal is to bring as many thought leaders as I can together to create a product that I hope someone enjoys and wants to visit a second time. (This book is no exception to this rule) You can’t be the politician who is seen as championing one cause as they turn around and get endorsed by the very companies they just pledged to eliminate on stage. You must live your brand. Your audience wants to route for you. They want to see you succeed. They want to know what you are going to be posting next because they want to get to know YOU. But before there is an audience to do just this … you first have to define who that audience is!

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

How Did You Build Your EDU Brand: Featuring Jeff Gargas of Teach Better

Wed, 28 Apr 2021 06:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff sits down with entrepreneur, podcaster, and co-creator of the Teach Better Team, Jeff Gargas to discuss how Teach Better has built a pretty awesome EDU Brand that includes a podcasting network, speakers network, and learning academy all on the back of a bucket of chicken wings. (you gotta hear this story!) If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

You have a great idea that you would like to get noticed by the educational community
You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

About our Guest: Jeff Gargas

https://docs.google.com/document/d/1_SKBdKGTiJ39SrTGpcm238CQgqgx_Sp51_d3r1KgAI8/edit Jeff Gargas is the COO and Co-founder of the Teach Better Team (Creators of www.teachbetter.com, The Grid Method, and Teach Further) and co-author of the book, “Teach Better.” He works with educators to increase student engagement and improve student success. He also offers 1-on-1 coaching for teachers who have a product or idea they want to share with others to better education. Prior to co-founding Teach Better, Jeff was the owner of ENI Multimedia, an online marketing firm, where he worked with entrepreneurs and small businesses, assisting them with web design, social media, content marketing, and brand awareness. Prior to all of this, Jeff was an adjunctive professor at Kent State University and spent 10+ years in the music industry. He has spoken at conferences around the country, and has successfully promoted more than 500 events and launched 7 businesses in a variety of industries.

Who is the TeachBetter Team?

Teach Better helps educators...well, Teach Better. The Team is on a mission to create a world where every educator is connected, supported, and inspired to be BETTER every day; so that all learners can discover and develop their passions to positively impact our communities. The Teach Better Team has been built on best practice instructional pillars, but without a growth mindset, Professional Development is like throwing spaghetti at the wall to see what sticks. It is our belief that the first step toward being better, every day, begins with carrying a mindset focused on being open-minded to small steps. That is the foundation of what we do; The Teach Better Mindset to be Better today than we were yesterday. And Better tomorrow than we were today.

Why Subscribe to the Teach Better Podcast Network?

The Teach Better Podcast Network is dedicated to supporting the entire school ecosystem through in-depth conversations around topics you care about. Covering a variety of areas in education, each podcast aims to support educators in the field toward creating and maintaining a progressive, student-focused classroom.

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Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

The Importance of Defining who YOU are when Building Your EDU Brand

Wed, 21 Apr 2021 06:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff sits down with podcaster and educator Lindsay Titus to discuss the importance of defining who YOU are before you ever start defining who you are promoting your brand to. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

5 Ways To Build Your EDU Brand By Defining Who YOU Are!

Anchor to your mission and values
Stand Firm by your non-negotiables
Create synergy between your intention and responses
Align the connection between thoughts, feelings and behaviors
Trust in your unique purpose and passion

About our Guest:

Lindsay Titus is a passionate and energetic educator! She uses her expertise as a board certified behavior analyst and a former classroom teacher, to ignite the passion of any educator. She is eager to transform the mindset educators hold about behavior, and use this dynamic shift to increase connections with all students!

Links of Interest

Instagram: @lindsay.titus828
Twitter: @ltitus828
Facebook: Lindsay Titus
Website: www.defineyouniversity.com

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
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iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

How To Use Graphics and Social Media to Build Your EDU Brand

Wed, 14 Apr 2021 06:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff sits down with Josh Stamper from the Aspire Podcast to discuss the art of graphic design. Josh has been an amazing friend of the TeacherCast Educational Network for the last several years and in addition to being a fantastic podcaster, he is also the designer of my TeacherCast podcast graphics. (thanks Josh!) If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

5 Ways To Build Your EDU Brand Through Graphics

Decide the images or icons that represent your brand
Create a logo with those key concepts that represent your service or product
Stay consistent with the same color schemes, fonts, logos, and images
Create your graphics on an application you are comfortable with
Place your logo on all graphic material

About our Guest: Josh Stamper

Joshua Stamper is a middle school Assistant Principal for a North Texas School District, where he's had the amazing opportunity to serve at four campuses and in two school districts. Prior to Joshua's current position, he was an art teacher and athletic coach for 6 years working with students in grades 6-8. In addition to his administrative position, Joshua is a podcaster, author of “Aspire to Lead”, education presenter, and Podcast Network Manager for the Teach Better Team.

About the Aspire Podcast

The Aspire podcast provides those who are looking to build their leadership capacity an opportunity to learn from some of the most experienced and accomplished educational leaders. As we grow in our leadership skills, we must learn from other leaders’ experiences, successes, trials, and misconceptions. Join the Aspire podcast each week as we ascend to new heights together!

About Teach Better Podcast Network

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How Can You Use Instagram Stories To Promote Others and Build Your EDU Brand?

Wed, 07 Apr 2021 06:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff sits down with the creator and host of the Teachers on Fire network, Tim Cavey to discuss how he is building his EDU brand through Instagram Stories, podcasting and so much more! If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

Use Stories to Share Your Message

Stories are a terrific way to reach your audience, and build know, like, and trust. They’re also the single best way to get in front of other eyeballs (or replace Twitter’s retweet) on platforms like Instagram. Instagram is my go-to place for stories, but you should share your story content on your personal Facebook profile, LinkedIn, Twitter, and potentially TikTok as well.

Show up daily: vlogs are best ROI for time-to-impact, polls and sliders are also fun
Use the Clipomatic app (or similar) to auto caption for people watching on silent
Shout out creators and their content
Use your phone’s screen or video capture with microphone to comment on your content
Use the Spotify share feature to share to IG stories with Spotify link
Use Canva templates and stock video to put messages in front of video

About our Guest: Tim Cavey

Tim Cavey is a husband, stepfather of two, 8th grade teacher, assistant principal, and the host of the Teachers on Fire podcast. In 2019, he completed a Master's in Educational Leadership degree that re-ignited his fire for teaching and put him on a new path of growth, professional reflection, and content creation. Tim's a firm believer in the growth mindset and advocates often for the kinds of informal professional learning that can be found on social media and in blogs, vlogs, or podcasts. When he's not creating content or spending time with his family, you'll find Tim hiking, flying his drone, or paddleboarding in the chilly waters of the Pacific northwest.

On Twitter @TeachersOnFire
On Instagram @TeachersOnFire
On Facebook @TeachersOnFire
On LinkedIn: https://www.linkedin.com/in/TimWCavey/
On Medium on The Teachers on Fire Magazine
On Voxer @TeachersOnFire
On YouTube @TeachersOnFire

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
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iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

5 Ways To Build Your EDU Brand Through Professional Relationships and Cunning Marketing Skills

Fri, 19 Mar 2021 09:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff sits down Jay Hammes, founder of Safe Sport Zone to share his best secrets for building your brand through hard work, passion, and by targeting your audience with a personal touch. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

About our Guest: Jay Hammes

Jay has been involved in athletics his entire life: as a player, a coach, a teacher and athletic administrator at the high school, district, and collegiate levels. In 2013, he was named Wisconsin’s “Athletic Director of the Year,” inducted into the Wisconsin Athletic Directors Association Hall of Fame, Washington Park High School Hall of Fame, and was a nominated for the NIAAA Distinguished Service Award and their Frank Kovaleski Professional Development Award. Jay’s passion for high school athletics has had him speaking throughout the country on maintaining a safer environment for after-school events. This earned Safe Sport Zone national recognition at Disney World by NCS4. He is currently working with the National Interscholastic Athletic Administrators Association and is the author, chair and lead instructor of the leadership training course called “Contest Management.” Jay has had many articles published, and has been quoted as a source in numerous articles, including, USA Today: “Security A Growing Concern.” Jay graduated from the University of Wisconsin-Oshkosh with a BS in Physical Education, followed by earning his master’s degree from the United States Sports Academy in Sports Management. He’s currently an elected Board Trustee for the Village of Wind Point; his major responsibility was overseeing the Village’s Police, Fire, and Safety.

About Safe Sport Zone

Nearly all school districts have security measures in place during school days. However, similar risk management policies are too often overlooked or ignored for evening events. Safe Sport Zone has developed plans to assure safer environments for activities occurring at times other than during the regular school hours. Safe Sport Zone has developed a staffing model for athletic administrators to adopt as a best practice. Spectator issues, identifying all fans, athletic concerns, facilities maintenance, evacuation procedures, and applications for almost any emergency are all part of the exercises. For interscholastic athletics to survive, the games kids play have to be enjoyable, entertaining, safe, and educationally driven. Safe Sport Zone is committed to these principles.

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
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iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Personal and Professional Advice from MLB Sports Agent Mark Leinweaver

Fri, 12 Feb 2021 06:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff sits down with author, speaker, broadcaster, and professional sports agent Mark Leinweaver to discuss the importance of hard work and hustle when it comes to professional networking and Building Your EDU Brand. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

About our Guest: Mark Leinweaver

Mark Leinweaver has spent 20 years working in sports as a baseball agent, TV & radio broadcaster, media relations director, author, television writer & producer and coaching convention director. He is a guest speaker each semester at the University of Southern California and other Los Angeles-based universities on the topic of “How To Get A Job In Sports”. Mark is also a frequent presenter at high schools nationwide on how student-athletes and their families should best navigate through the college recruiting & selection process. As an MLB agent, his daily responsibilities include managing a myriad of off-field services for Beverly Hills Sports Council's Major & Minor League clients, salary arbitration preparation and contract negotiation. Mark was the television play-by-play announcer for MLB Network’s National Youth Baseball Championship, weekend host of the MLB.com show “Full Count” on Yahoo Sports and radio play-by-play broadcaster for the New York Yankees Double-A affiliate. His book, Minor Moments, Major Memories, debuted in bookstores nationwide in 2005 and a dramatic television series inspired by the book was sold to Sony Pictures Television. Originally from Westchester County, New York but now based in Manhattan Beach, California, Mark played baseball at non-scholarship Stonehill College in Massachusetts and graduated with a degree in Communications.

Social Links

Twitter: https://twitter.com/markleinweaver
Facebook: https://www.facebook.com/mark.leinweaver

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
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Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

How To Build Your EDU Brand On The ClubHouse App and Through Email Marketing with Dr. Monica Burns

Wed, 03 Feb 2021 06:00:00 -0400

In this episode of The Jeff Bradbury Show, Jeff sits down with Dr. Monica Burns, educator, author, blogger, podcaster, and speaker to discuss how she built her website ClassTechTips.com into one of the most recognizable EDU brands over the last 8 years. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

Topics of Conversation

Making the move from the classroom to Edupreneur
The beginnings of ClassTechTips.com
Building a Brand on your Domain vs your name
Purchasing Domains for your EDU Brand
Should you think of yourself as an Educator or an Entrepreneur?
Memorable moments getting started
Who is the ClassTechTips audience?
Philosophy of Web Design and Blogging
- Short vs Long Content
- Podcast: Libsyn & Spotify
- Choosing a Color Pallet
- Graphics: Adobe Express / Canva
Email Marketing vs Newsletter Creation
- Newsletter: What’s New on the…
- Newsletters launch on Monday afternoons
  - Starting on Mailchimp then moved to Convertkit
  - Tagging / Segmentation / Drip Campaigns
  - Being consistent with your message and publishing
  - Create a Template
- The importance of consistency
- How to batch-create graphics, blog posts, and content
The Art of creating an engaging presentation
- Always have a hands-on opportunity in your presentations
- Audience participation +1
The importance of building a consistent brand across all platforms
- Presentation tools: Google Slides - Keynote
Clubhouse
- What is it?
- How does it work?
- Creating a room
- How to meet others and build a following
- Creating a consistent room based on your brand
  - Themed rooms vs informal conversations
  - How to build an audience before you start your room
- How to explain what Clubhouse is to someone
Listener Questions
- Advice for Getting Started
  - Find a niche
  - Creating a nice “about me” page
  - Microblogging
  - Have a clear vision for who you are how someone can find you
- What part of your business brings in the most $$$
- What is the philosophy of your About Dr. Monica Burns page
- Short vs Long Bio’s

About our Guest: Dr. Monica Burns

Dr. Monica Burns is an EdTech and Curriculum Consultant, author and former New York City public school teacher. She works with schools and organizations around the world to support PreK-20 educators with thoughtful technology integration. Monica’s website ClassTechTips.com and Easy EdTech Podcast helps educators place “tasks before apps” by promoting deeper learning with technology.

About Class Tech Tips

ClassTechTips.com was created by Dr. Monica Burns, a former classroom teacher, speaker and author. She shares her favorite EdTech resources for PreK-20 educators so they can make the most of the technology in their school. On this site you’ll find a roundup of Monica’s tips and strategies for leveraging the power of digital tools to empower learners of all ages. Whether you’re in a classroom full of Chromebooks, iPads, interactive whiteboards, or smartphones, ClassTechTips.com has resources to help you make the most of the technology in the hands of students!

Social Links

Twitter: https://twitter.com/classtechtips
Pinterest: https://www.pinterest.com/classtechtips
Facebook: https://www.facebook.com/classtechtips
Instagram: https://www.instagram.com/classtechtips

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The Importance of Forming an LLC When Building Your EDU Brand

Wed, 22 Jul 2020 07:00:00 -0400

Are you starting a business and not sure what to do first? Learn why it's important to form an LLC BEFORE you make any major business purchases.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

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TeacherCast | @TeacherCast

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

The Importance of Live Streaming when Building Your EDU Brand

Fri, 17 Jul 2020 09:00:00 -0400

In this episode, Live Streaming Guru Ross Brand shares his secrets for Building HIS EDU Brand through Live Streaming Video.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

5 Ways to Build Your EDU Brand Through LiveStreaming

Real-time interaction with customers and fans
Behind-the-scenes content
Access
Guest interviews
Promoting/Repurposing on Social

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About our Guest: Ross Brand

Ross Brand is an NYC-based live streamer who has served in many capacities such as Red Carpet host for the Emmy Award winning Never Settle Show, produced by Al Roker Entertainment, brand ambassador for Wirecast, and on-camera host for multiple Facebook Live Video and LinkedIn Live developers and broadcast solutions, including StreamYard, BeLive and LiveU.

Ross was selected one of 5 Live Video Experts to Follow by Switcher Studio, the Number One Twitter Account for Learning Live Stream Marketing by Amp Live and a Top 25 Video Marketing Influencer by Onalytica. He co-founded the NYC Video Mastermind and co-hosts the monthly NYC Video Creator Meetup.

Ross' background includes a Master's degree in Human Resources from New York University and 12-years of on-air experience in radio, including covering professional and major college sports as an anchor, reporter and show host. He was featured in Psychology Today for developing an approach to social media branding that is well-suited for introverts and quoted in Forbes on how nonprofits can benefit from podcasting. Ross is a guest lecturer on social media and live video topics at NYU.

Links of Interest

Explore these Resources

In this episode, we mentioned the following resources:

StreamYard: LivestreamUniverse.com/StreamYard
Five Dollar Fridays: LivestreamUniverse.com/Five
StreamYard Connect: Facebook.com/StreamYardApp

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

5 Ways To Build Your EDU Brand After Retirement with Dr. Frank Buck

Wed, 15 Jul 2020 09:00:00 -0400

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5 Ways to Build Your EDU Brand After Retirement

Start before you retire and carve a niche (present as EDUCATOR, not a consultant). Retired educator is the perfect person for everything. Apply to present at national conventions. Take that momentum into retirement. Form the corporation (S-Corp), get a credit card, get an accountant.
Start an email list. (Constant Contact, MailChimp, Convertkit, etc.) Email the list weekly.
Write a book (ebook). (Also have a shorter free lead magnet.)
Repurpose content (1 blog post per week becomes blog post becomes newspaper article, podcast, YouTube, Lumen5, Headliner, social media posts, Medium, LinkedIn, HARO).
Word of mouth is the best social media exposure. (Keep in contact with people you worked with before retirement.)

About our Guest: Dr. Frank Buck

Dr. Frank Buck is currently ranked #1 in the world by Global Gurus Top 30 in the "time management category." He is a public speaker, productivity coach, and author of Get Organized!: Time Management for School Leaders. Frank started as a band director and then moved into school administration as an assistant principal, principal, and curriculum coordinator. Since his retirement from public education in 2009, he has spoken to audiences throughout the United States and internationally. His mission is to help busy professionals achieve total control over their time and the peace of mind that nothing is falling through the cracks. Frank’s nuts-and-bolts approach, along with his blend of content and humor, has made him a favorite with audiences.

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Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

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Virtual Conferences: How Can You Build Your EDU Brand From Your Home Office?

Tue, 07 Jul 2020 16:00:00 -0400

In this episode of the Jeff Bradbury Show, we discuss how Virtual Conferences can help you Build Your EDU Brand. This year TeacherCast is proud to present 3 Summer Virtual Conferences!

All conferences will be held LIVE with an interactive audience starting at 9:00 AM! If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

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TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

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5 Ways to Build Your EDU Brand through Podcasting

Mon, 06 Jul 2020 09:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff welcomes podcaster Matt Passey on the program to dissect how you can Build Your EDU Brand through Podcasting. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

5 Ways To Grow Your Brand Through Podcasting

Podcasts as a content creation/dissemination tool
Podcasting is a way to deliver content through audio/videoInterviewing other people
Recapping old blog posts
Do what type of content is best for youLong Form vs Short Form
Series vs Season
Solo vs Multiple Hosts
Podcasting as a way to raise your authority
Find your audience and talk to them
Podcasting as a networking tool
Provide a platform for others to share their passions and expertise
Podcasting as a community/audience building tool
Build your brand by building your audience
Create quality and unique content in a space that nobody else is creating it
Think of your audience as your community
Don’t build an audience … build a relationship
Podcasting as a revenue generation tool
Your not monetizing a podcast … your monetizing your audience
If you want to build a podcast that you can monetize … it should be looked at as a job
Figure out where you are going to make your money from and use your podcast to get you there

Recommended Podcasting Applications

Quick and SimpleVoice Recorder App (every phone has one)
Garageband
iMovie / Movie Maker App
Keynote / PowerPoint
Mobile FriendlySquadcast
Ringr
Backpack (Formerly Bossjock Studio)
AVR Studio Pro
Studio / ProfessionalAdobe Audition (audio)
Final Cut Pro X (video)

Recommended Equipment

Quick and SimpleATR 2100 (USB/XLR)
Samsung Q2U (USB/XLR)
Mobile FriendlyZoom H6
Mix Pre 6
Blue Raspberry
Studio / ProfessionalRE20 Broadcast Announcer Microphone
RE320 Broadcast Announcer Microphone
Heil PL2T Boom Arm
RODECaster Pro
Gator Frameworks Stand
On-Stage DS7200B Adjustable Desktop Microphone Stand

About Our Guest: Mathew Passy

Podcast Producer/Consultant at ThePodcastConsultant.com, helping individuals, brands, and small businesses develop, launch, produce, and promote their podcasts. Clients of Mathew have 30 million podcast downloads and growing. You can also tap into Mathew’s expertise through http://auditmypodcast.com, a comprehensive review of your podcast to ensure nothing is preventing you from succeeding.

Contact Mathew Today

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TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Is Podcasting The Best Way For You To Build Your EDU Brand?

Wed, 01 Jul 2020 23:43:00 -0400

Question … do you have a mobile phone? How about a tablet? What about a Laptop or Desktop computer?

If the answer to any of these questions was YES then guess what… YOU have the ability to listen and subscribe to podcasts!

Did you know that there are more than 1 MILLION podcasts with more than a BILLION people listening to podcasts around the world? Pretty awesome … right?

In this episode of the Jeff Bradbury Show, we discuss why your EDU Brand needs to consider creating a podcast for itself.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today.

10 Reasons Why Your Brand Should Have A Podcast

It helps to Build Your EDU Brand
Share your message for FREE on major platforms such as Apple Podcasts and Spotify
You establish yourself as an expert
Creates Community and Loyalty
Everyone has a podcast player in their podcast and several in their homes
Cost effective marketing opportunity
Podcasts drive traffic to your social media and website
Podcasts are fun to do!
Audio podcasts make great video content
Evergreen Content

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TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

How To Build Your EDU Brand By Serving Others

Fri, 26 Jun 2020 07:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff sits down with educator, speaker, and now podcaster Erica Terry to discuss the importance of thinking about others with every step of our own edupreneural journey. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Building Your Brand By Serving Others

Topic 1 - Serve by helping educators to solve problemsFind who your target educators are and learn what they need and then … fill that need.
Topic 2 - Create content and resources that empower educators to achieve success
Topic 3 - Create opportunities to collaborate
Topic 4 - Be available, rather than busy
Topic 5 - Focus on giving rather than receiving

About our Guest: Erica Terry

Erica Terry is an 18-year educator, who currently serves as a professional learning consultant and coach committed to empowering co-teachers to build collaborative relationships and transform instruction to meet the needs of all students. In addition to her role as a consultant, she also is an edupreneur and host of the Classroom to CEO Podcast, where she equips educators with actionable tools and resources to turn their classroom knowledge and experience into a profitable online business by creating multiple streams of income. While inspiring educators to create a life they love embodies her professional passion, her husband, Melvin, and daughter, Eva are the driving force and greatest blessings in her life. You can find her hanging out on Instagram, Facebook & Twitter @ericaterryceo

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In this episode, we mentioned the following resources:

Link 1
Link 2
Link 3

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TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

The Importance of Consistency In Building Your EDU Brand

Wed, 24 Jun 2020 06:00:00 -0400

In this episode of the Jeff Bradbury Show, Jeff gets back in the hot seat and discusses several new adventures that you can be apart of this summer.

3 New Virtual Conferences!
90-Day Email Marketing Challenge
What can Microsoft 365 do for your EDU Brand

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Join the new Facebook Group for Educational Content Creators!

Are you an educational content creator looking to learn more about how to build your platform and grow your audience? Join our new Facebook Community to learn and share with other like-minded educators all searching for the best ways to Build THEIR EDU Brands.

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Why Should You Build Your EDU Brand Using WordPress?

Wed, 11 Mar 2020 04:45:00 -0400

In this episode of the Jeff Bradbury Show, we ask the question, "Why Should You Use WordPress To Build Your EDU Brand?" Did you know that almost 40% of the world is using WordPress? It's the single most popular website platform on the planet and where on one hand, it's free and simple to use, it's also able to be customized into a zillion different varieties to fit the needs of any platform. Are you looking to create a new website or interested in having your website overhauled? I'd love to work with you! If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

Episode 5: What does your Social Media Profile Say About You?
Episode 6: How To Build Your EDU Brand Through LinkedIn
Episode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?
Episode 8: 5 Ways To Build Your EDU Brand Through Email Marketing

Join the new Facebook Group for Educational Content Creators!

Why Should You Choose WordPress For Your Website?

The most popular web platform on the planet
It's free and easy to use
It can be customizable based on your needs
Thousands of Themes and Plugins
SEO Friendly

Two Types of WordPress

WordPress.com

Created by a company called Automatic
Offers a FREE plan to create a new website
Can be expanded for a small monthly fee
Business plans are only $25 / month
Hosted on WordPress servers
24/7 customer support

WordPress.org

Any type of WordPress that is self-hosted using a service such as GoDaddy or BlueHost
Unlimited potential for growth and customization

WordPress: Good, Better, Best

Good

WordPress.com (Free Account)
Limited but has many features

Better

WordPress.com (Paid Business Account)
24/7 Customer Support
Customize with unlimited Themes / Plugins
Hosted on WordPress Servers

Best

Podcast Websites
Amazing Customer Support
Awesome Looking Websites
Constantly Updating to meet current trends in web development
Mark/Kieran/Lester/Hana/James = AWESOME!

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TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

How To Plan, Prepare, and Promote Your Website

Wed, 04 Mar 2020 04:45:00 -0400

In this episode of the Jeff Bradbury Show, we take a look at the three most important things you need to think about when launching or relaunching your website, Planning, Preparing, and Promotions. If you are looking to redesign your website, or start a new one for your next passion project, I would love to work with you to make sure that it turns out exactly how you dreamed it up. Please reach out today and schedule a time to discuss it. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

Episode 5: What does your Social Media Profile Say About You?
Episode 6: How To Build Your EDU Brand Through LinkedIn
Episode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?
Episode 8: 5 Ways To Build Your EDU Brand Through Email Marketing

Join the new Facebook Group for Educational Content Creators!

What To Think About When Planning Your Website

Platform

How to choose a platform for your website?
Free vs Paid?
How to Budget

Planning

Themes
ContentEditorial Calendar
Navigation
User Experience

Promoting

Social Media
Newsletter
Word of Mouth
SEO

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

How Did Dr. Sarah Thomas Build the EduMatch Brand?

Fri, 28 Feb 2020 05:00:00 -0400

In this episode of the Jeff Bradbury Show, we speak with Dr. Sarah Thomas about how she created and built the EduMatch Network. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

About Our Guest: Dr. Sarah Thomas

Sarah Thomas, PhD is a Regional Technology Coordinator in a large district in Maryland, and the founder of EduMatch, a project that empowers educators to make global connections across common areas of interest. She has spoken and presented internationally, participated in the Technical Working Group to refresh the 2017 ISTE Standards for Educators, and is a recipient of the 2017 ISTE Making IT Happen award. She is also a national advisor for the Future Ready Instructional Coaches Strand, and an Affiliate Professor at Loyola University in Maryland. Sarah is a co-author of the ISTE Digital equity series, Closing the Gap.

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TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

5 Ways To Grow Your School Brand Through Excellence at School

Wed, 26 Feb 2020 04:00:00 -0400

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

Episode 5: What does your Social Media Profile Say About You?
Episode 6: How To Build Your EDU Brand Through LinkedIn
Episode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?
Episode 8: 5 Ways To Build Your EDU Brand Through Email Marketing

Join the new Facebook Group for Educational Content Creators!

Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

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About Our Guest: Tom White

Tom White is the Digital Media instructor at Morgan County High School in Madison, Georgia. The nationally recognized program is in its second year and offers courses in TV production and Digital Media/Animation. Tom is the current Trade and Industrial Educators of Georgia, Teacher Of The Year and is a writer for SchoolVideoNews.com and the host of the Teaching To The Test Pattern podcast. Prior to teaching, Tom was a marketing and online content director in Atlanta for what is now IHeartRadio. Tom’s career path lead him from studying to be a doctor to being a video production educator via a 13 year career in radio.

Links of Interest

Website: www.MCHSLive.com
Twitter: @mchslive
Facebook: @mchslive / @TeachingToTheTestPattern
YouTube: TeachingToTheTestPattern

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Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
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Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

5 Reasons Why It’s Important To “Define Your Why” When Building Your EDU Brand

Fri, 21 Feb 2020 05:00:00 -0400

As a podcaster, writer, blogger, or any type of content creator, we are often telling a story... often the story of a guest or another person. Our job as storytellers is to create a world for our listeners and readers that set up our subjects as the hero of their stories and their worlds so that they are standing tall both at the beginning and end of the blog or podcast. But how often do we ever get the opportunity to get up and tell our personal hero stories? It turns out that this is one of the most important things that we can do as creators. The ability to not only craft the stories of others but create our own stories is one of the most important things that we can do to Build Our Own EDU Brands. In this episode of the Jeff Bradbury Show, we meet podcaster, speaker, author, and life long educator Barbara Bray who explains to us the power and importance of Defining our Why. This subtle yet powerful vulnerability that each of us needs to possess is important not only to help our audience connect with us, but for us to be able to connect with our inner passions and gifts that we all possess. Do you have a Why Story? We would love to hear from you! If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

Episode 5: What does your Social Media Profile Say About You?
Episode 6: How To Build Your EDU Brand Through LinkedIn
Episode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?
Episode 8: 5 Ways To Build Your EDU Brand Through Email Marketing

Join the new Facebook Group for Educational Content Creators!

Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

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5 Ways To Tell Your “WHY” Story

Share your backstoryWhat stands out about your backstory?
What is the origin of your family?
Do you have a moment in your life you wish you could go back and relive?
How do you think your backstory impacted you so you became who you are today?
Start with your WHY instead of your WHAT or HOWThe importance of explaining why you are doing something before you teach them how to do something.
Find your ikigaiikigai = The Meaning of Life
What you love
what you're good at
what the world needs
what you are valued for
When looking at yourself ... is there something that surprises you?
How can ikigai help you build your self-confidence and encourage self-advocacy?
Align your passion with what the world needsWhat is the difference between self-care and isolating yourself?
Why is it important for all of us to be aware of global goals?
Be the chief storyteller of YOU and your WHY

About our Guest: Barbara Bray

Barbara Bray is a Creative Learning Strategist who has been trying to transform teaching and learning for over 30 years. She is the host of the Rethinking Learning Podcast, co-author of two books, Make Learning Personal, and How to Personalize Learning, co-hosts the #rethink_learning Twitter chat, and is author of her new book, Define Your WHY. Barbara provides keynotes, workshops, webinars, and more around the WHY so educators own and tell their story so they can live and learn on purpose.

Links of Interest

https://barbarabray.net
Twitter @bbray27 #defineyourWHY #rethink_learning
Rethinking Learning Podcast: https://barbarabray.net/podcasts/
Define Your WHY Book: https://barbarabray.net/define-your-why
EduMatch Publishing https://www.edumatchpublishing.com/
Toolkit: The Toolkit on Rethinking Learning
Facebook: https://facebook.com/barbarabray and join https://www.facebook.com/RethinkingLearning/
LinkedIn: https://www.linkedin.com/in/barbarabray/

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Explore these Resources

In this episode, we mentioned the following resources:

Email: barbara.bray@gmail.com
Website/Blog: Rethinking Learning
Podcast Host: Rethinking Learning Podcast
Founder/Owner, My eCoach
Co-author: Make Learning Personal and How to Personalize Learning
New Book: Define Your WHY Amazon (Book) and (Kindle)
Book Study Questions
Book Digital Resources (more to be added soon)

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

The Importance of Telling Your Story

Wed, 19 Feb 2020 04:30:00 -0400

In the world of speaking, podcasting, writing, and consulting, it's pretty easy to start your own brand. You build a website, add a logo and boom ... you are a brand. But the question then turns to "how do people know about your brand so that they can like, know, and trust your brand?" In this episode of the Jeff Bradbury Show, Jeff shares a story about his students and how they are learning how to build their own EDU brands by telling their stories. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

What Is The Importance Of Telling Your Story?

Your Story Matters … Because It Is Your Own Story

A gateway to the path that you are currently on
A reminder of what has happened in your past

Why Should You Tell Your Story?

To help others
To find your voice
To reaffirm your values
To spread hope

How Should You Tell Your Story?

Podcasts
Social Media
Blogs
Presentations
Websites

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Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

How Did You Build Your EDU Brand: Featuring Ruth Ungerer

Fri, 14 Feb 2020 05:00:00 -0400

Have you ever had a dream to help others live their best lives? In this episode of the Jeff Bradbury Show, we meet a wife, mother, author, and personal trainer who created and established the Body By Ruth brand to help women learn how to live healthy lives. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

Episode 5: What does your Social Media Profile Say About You?
Episode 6: How To Build Your EDU Brand Through LinkedIn
Episode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?
Episode 8: 5 Ways To Build Your EDU Brand Through Email Marketing
Episode 9: Are You Targeting The Right Avatar To Build Your EDU Brand?

Join Our Facebook Community!

About our Guest Ruth Ungerer

Growing up, I always enjoyed being active. As the youngest of 5 kids, I often played sports with my brothers and the neighborhood kids in the back yard and rode by bike or ran to get where I needed to go. That passion for exercise carried over to high school and college where I lettered in both volleyball and track. Looking back, there has NEVER been a time in my life where exercise wasn’t a part of my life. To me, it gives me energy and makes me feel good. Over the past 19 years, that passion has helped me discover my purpose which is to empower women to live their best life by giving them the tools they need to look and feel their best. I am so grateful to be able to wake up each day knowing I am part of someone’s transformation, inside and out.

Links of Interest

Homepage: www.BodyByRuth.com
Instagram @bodybyruth
Pinterest @bodybyruth
Youtube
Facebook @Body by Ruth

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Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Are you targeting the right avatar to build your EDU Brand?

Wed, 12 Feb 2020 05:00:00 -0400

Are you trying to Build Your EDU Brand and finding that you aren't getting the traction that you think you should be getting? Perhaps the answer isn't you or your networking skills, rather it might just be your game plan altogether. For many of us, we have an idea to do "something" for "someone" with all of the good intentions in the world, but really aren't seeing the forest through the trees. In this episode of the Jeff Bradbury show, we hear three stories from recent conversations I've had with teachers who are looking to create their own personal and professional brands. The problem in all three of these stories is ... the educators in the stories needed to have their target markets rethought. Perhaps this might be similar to your story? If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

Episode 5: What does your Social Media Profile Say About You?
Episode 6: How To Build Your EDU Brand Through LinkedIn
Episode 7: Email Marketing -Vs- Weekly Newsletters: What’s The Difference?
Episode 8: 5 Ways To Build Your EDU Brand Through Email Marketing

Join the new Facebook Group for Educational Content Creators!

Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

Join Our Facebook Community!

Follow our Podcast and Subscribe

Follow our Host

Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

5 Ways To Build Your EDU Brand Through Email Marketing

Fri, 07 Feb 2020 05:00:00 -0400

In this episode of the Jeff Bradbury Show, we welcome Heather Blackwell to discuss how content creators can create and grow their email marketing strategy for their blogs, podcasts, consulting and other content creation projects. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Join Our Facebook Community!

5 Ways to Keep Your Email Subscribers Engaged

Set Expectations

Have a welcome email, set expectations on how often they will be hearing from you and what type of content they can expect
Don’t go overboard - the number one reason for unsubscribes is too many emails
Creating a content calendar in advance, plan!
A saying to live by: Plan plan plan, but be prepared to pivot

Get to know your subscribers

Email preferences
Short surveys, ask for feedback
See what they are clicking on most

Be yourself

This is your personal brand, they want to hear from YOU
Good stories have a way of making people keep on reading.

Make content valuable and mix it up

Valuable topics - hit on pain points, relevant, timely
Different types of content - text, audio, video, graphics or a combo
Offer “clickable” items
Make it exclusive, make subscribers feel special

Learn from your data

Tips on analyzing and acting on open and click-through rate data

About Our Guest: Heather Blackwell

Heather Blackwell has more than a decade of digital marketing experience, the majority of those in edTech. She loves creating valuable content for her target audience and digging into data to constantly improve her campaigns. Outside of work, Heather enjoys cooking, playing the piano, and monkeying around with her two young children.

Links of Interest

https://www.linkedin.com/in/hdblackwell/

Follow our Podcast and Subscribe

Follow our Host

Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE! [convertkit form=878780]

Email Marketing -vs- Weekly Newsletters: What’s the Difference?

Wed, 05 Feb 2020 05:00:00 -0400

Are you looking to build and grow an email list to support your website, podcast, or consulting? If so you might have heard words such as Email Newsletters and Email Marketing and wondered what the differences are. Am I right? In this episode of the Jeff Bradbury Show, we will take a look at the concepts of Email Marketing and Newsletters and showcase why you might want to create a dynamic strategy that involves not only weekly updates to your subscribers but a sequential series of premade emails that have a singular focus. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

Episode 5: What does your Social Media Profile Say About You?
Episode 6: How To Build Your EDU Brand Through LinkedIn

Join the new Facebook Group for Educational Content Creators!

Are you looking to join a community of educators who are searching for the right answers to help them Build Their EDU Brands? Join our brand new Facebook Community today!

How To Create A Winning Email Marketing Campaign

Philosophy Behind Email Marketing

One goal … to get your reader to do something (make a purchase)
Speak with a personal voice
Speak to one person not “hey guys”
Have a reason for sending emails to your users
Provide value in your emails
Build your relationships

How often should emails be sent?

Newsletters:Daily / Weekly / Every Other Week
Email MarketingWhen someone requests the information

The Three “‘P’s” Of Email Marketing

Personal

Address emails (and their subject lines) to an individual
Only give your users what they want to receive

Problem Solving

Know your user and know what they want … then help them find the answers

Partnerships

Use Email Marketing to form relationships and partnerships that will ultimately draw subscribers into paying customers.

Apps That Help Build Your Email Newsletters

TeacherCast Tips For Building Up Your Email List

Create eye catching forms on your website
Have a free give away (opt-in)
Don’t be spammy with your audience or they will unsubscribe
Be personal … not corporate
Provide value to your users
Differentiate your opt-ins
Segment, Segment, Segment
Automate, Automate, Automate
Don’t get discouraged
Stop looking your numbers!

Join Our Facebook Community!

Follow our Podcast and Subscribe

Follow our Host

Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

[convertkit form=878780]

LinkedIn: How To Build Your EDU Brand Through Professional Networking?

Fri, 31 Jan 2020 05:00:00 -0400

Are you looking to Build Your EDU Brand? Of course, you are!

You probably engage in Twitter chats, are very active in Facebook groups and spend most of your time pinning and repinning others ... ya know ... pins. But are you missing out on the most popular and active Social Media platform that is designed for professionals such as yourself?

I first signed up for LinkedIn in 2011. I added my information, tried to look as professional as possible, and then forgot about it for several years until it was time for me to start a new career search.

Suddenly everything on the platform became much more important.

Does this sound familiar to you?

Today, LinkedIn is not just for people searching for new jobs. It is the epicenter for professional networking, blogging, and yes... video production.

But what works for some might not work for you. This is why you need to have an expert on your side to help you navigate through the LinkedIn platform.

Enter my good friend Karen Yankovich, a LinkedIn coach, podcaster, and amazing presenter who is here today to help set the record straight and help us all Build our EDU Brands through our LinkedIn Profiles.

In this episode, we speak with LinkedIn expert and branding mentor Karen Yankovich to learn how we can be leveraging LinkedIn to Build our EDU Brands.

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

You have a great idea that you would like to get noticed by the educational community
You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

How to find and target your Avatar to grow your email list.
The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
How to grow a successful Social Media strategy that gets you noticed and grows your email list.
How to create a branded professional slide deck for your next conference that grows your email list.
How to fight the war on the inbox and what it means for your unopened emails.
How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
and much more …

5 Ways To Grow Your Brand Through LinkedIn

Optimize Your Profile
Use LinkedIn as a Writing Platform
Take Advantage of Video
LinkedIn Pages / Groups
Building Relationships

About Our Guest: Karen Yankovich

Karen Yankovich is CEO of Uplevel Media, a LinkedIn marketing firm delivering profitable cutting-edge digital strategies, and host of the popular podcast “Good Girls Get Rich”. Karen is an internationally recognized LinkedIn Expert and Consultant who is a genius at helping businesses use LinkedIn and a range of other social spaces profitably.

A popular trainer and international speaker, Karen’s social media advice and expertise can be found in guest contributions to Costco Connection, Huffington Post, Social Media Examiner and Career Talk Radio on Sirius XM Radio .

Links of Interest

Follow our Podcast and Subscribe

Follow our Host

Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

What Does Your Social Media Profile Say About Your EDU Brand?

Wed, 29 Jan 2020 05:00:00 -0400

Social Media ... It's a wide-open space filled with many different companies, each having their own languages, philosophies, and rules of engagement.

How do you stand out?
Which platform should you choose?
How do you Build Your EDU Brand on these platforms?

In this episode of the Jeff Bradbury Show, we take a look at one of the most important parts of your EDU Branding ... your Social Media Profiles. Learn through our podcast how to optimize your profiles to find and nurture an audience that is not only receptive to your voice but welcoming of a brand that they will see as an authority in the space. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Reflections From Our Previous Episode

Episode 4: January Audience Q&A

How To Build A Professional Social Media Profile

Philosophy Behind Your Social Media Profile

Update Once vs Update All The Time
Become a Problem Solver NOT a Thought Leader
Usernames and URL’sYour real name
Your brand name
What does your social media profile biography look like?

The Three “‘P’s” Of Social Media

Professionalism

What have you done and what are you doing?
What do you hope to be doing?
Are you branding your Social Media Profiles?Same Colors
Same Language
Same Photos
Are you sticking to your message or are you going off-topic?

Problem Solving

What problem are you trying to solve?
How are you trying to solve it?
What ways are you helping others solve that problem?
How can they find that help?
How can they contact you they have questions?

Partnerships

What services or software do you recommend or are using?
Who else on Social Media do you collaborate with?

Apps That Help Build Your Social Media Profiles

Canva (iOS and Android)
Camera + (iOS)
Adobe Spark / Premiere Clip ( iOS or Android)

TeacherCast Tips For Building a Professional Social Media Profile

Have a Professional Profile Photo400x400Works well both as a square and circle
Easy to be understood close and far away
Be Social!
Use Catchy ImagesKnow your recommended shapes and sizes
Identify your target audience and follow those in your target audience
Create a voice … Know your voice … Speak your voice
Be Human
Seek real relationships
Have a team of applications to help you CoSchedule
Dubb
Book Like a Boss

Follow our Podcast and Subscribe

Follow our Host

Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE! [convertkit form=878780]

I’ve Got An Idea For A New EDU Brand … Now What (and other listener questions)

Wed, 22 Jan 2020 05:00:00 -0400

Welcome to the Jeff Bradbury Show, the podcast for educational podcasters, bloggers, authors, speakers, and content creators. If you or someone you know is interested in taking their platforms to the next level, please subscribe to this podcast or share our show with others.

Do you have any questions about building your EDU Brand that I can help with?

If so, schedule some time with me and together we will work to help you build an amazing educational platform.

In this episode of the Jeff Bradbury show, we answer three questions brought to us by our educational community.

I have an idea for a brand … now what?
How to take and receive advice from a mentor even if it might sting a little?
How do you know your email marketing is working?

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

You have a great idea that you would like to get noticed by the educational community
You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

How to find and target your Avatar to grow your email list.
The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
How to grow a successful Social Media strategy that gets you noticed and grows your email list.
How to create a branded professional slide deck for your next conference that grows your email list.
How to fight the war on the inbox and what it means for your unopened emails.
How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
and much more …

Reflections From Our Previous Episode

Episode 3: 10 Rules For Building Your EDU Brand

How Do I Build My EDU Brand? (User Questions)

Beginner Question: I have an idea for a brand … now what?

Congratulations!, you have an idea for a new podcast, blog, website, or another type of content creating idea. What is the next step? What is the first thing you should do once you have this idea?

My personal advice for anyone in this position is to write down everything you are thinking at that moment. This could be done with pencil and paper or perhaps through a digital application such as Evernote, OneNote or even a Google Doc. The most important thing is that you create a place (like a journal) where you can start to put your ideas together.

The second thing you should do is find someone you trust and begin having conversations about your idea. You should choose someone who you not only have confidence in, but who you know will give you an honest opinion rather it be positive or negative. This might be a spouse or another family member or even a close friend.

After you have flushed out the idea with someone close to you, the next step in the journey should be to seek out someone who might be in a similar field, or even in the same field to talk to them about your ideas and ask advice on their journey. This might help you learn what works and what might not work about your idea.

You can certainly take your idea and go into full production mode and it might give you some type of immediate success and gratification, but the best plans always have the best planning.

Step 1: Write down everything you can think of and begin to formulate a clear concept of what you are doing and what you want to do
Step 2: Seek advice from your inner circle to get their brutally honest advice on if you are on the right track.
Step 3: Seek experts in the field or others in the field you are looking to jump into and ask if they might be able to give you some insights into their journey so you don’t replicate the same mistakes they did.

Newbie Question: How to take and receive advice from a mentor even if it might sting a little?

Have you ever been really excited about something and when you finally found the courage to sit down and share it with someone their reaction wasn’t exactly warm and fuzzy?

Did it make you get angry and frustrated, or did you take a moment to listen and learn why they are giving you the advice that they feel is right for the conversation?

Sometimes when we are struck by creative lightning and have taken the time to plan out everything about our new idea we sometimes forget to step back and look at both the micro and macro.

Advanced Question: How do you know your email marketing is working?

Are you in the middle of reevaluating your current email marketing strategies? Do you send out emails and nobody opens them? Or do you send out a ton of emails with nobody returning any love by signing up for your online courses?

Today we discuss:

What do you do?
How do you know if “it” is working in your favor or not?
How do you get help with your Email Marketing goals

Follow our Podcast and Subscribe

Follow our Host

Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

10 Expert Tips To Help You Build Your EDU Brand

Wed, 15 Jan 2020 05:00:00 -0400

This week at the FETC Conference in Miami Florida, I had the opportunity to meet and reconnect with hundreds of amazing educators and educational technology companies. The time spent here interacting with all of these amazing entities has made me realize a few important things about Building Your EDU Brand.

In this episode of the Jeff Bradbury Show, we take a look at 10 Expert Tips To Help You Build Your EDU Brand. Some of these things seem pretty easy. Some of the items on the list might have you puzzled. After speaking with several great educators at the conference this week, it is certain that everyone has gone through these steps and mastered many if not all of them.

If you are a blogger, podcaster, speaker, author, or another type of EDU Content Creator, don't forget to vist our podcast homepage and subscribe to the podcast on your favorite podcast player today!

If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

You have a great idea that you would like to get noticed by the educational community
You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

How to find and target your Avatar to grow your email list.
The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
How to grow a successful Social Media strategy that gets you noticed and grows your email list.
How to create a branded professional slide deck for your next conference that grows your email list.
How to fight the war on the inbox and what it means for your unopened emails.
How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
and much more …

Reflections From Our Previous Episode

Episode 2: 5 Rules of Personal and Professional Brands

By Hyper-Focused
Be Authentic
Have a Story
Be Consistent
Live Your Brand

10 Expert Tips To Help You Build Your EDU Brand

Identify Your Target Audience … EARLY

For so many educators, they create content just to create content and then all of a sudden they call themselves a business owner and entrepreneur. This is almost completely backward from what happens in the non-edu world.

In business, you spend months trying to figure out a pain point. Then you try to come up with a cost-effective solution to solve that pain point. Then you learn everything about who has those pain points and you do everything that you can to attract them to your solution. Sounds pretty easy???

Successful companies identify who their target market is first and THEN create the solutions.

Be An Expert In The Industry

Have you ever listened to a speaker or heard a podcast where someone was "trying" to sound like an expert but you had your doubts? In this age of quick and easy Google search, anyone can read a blog post and become an expert ... so what set's you apart?

When creating an identifiable EDU Brand, it's important that you also establish your credibility or authority in the subject. This not only helps people identify with you but gives people a reason to follow what you are preaching on your platforms.

Create Content Worth Coming Back To

Everyone can create content. But how many times have you clicked on a link and looked at something for 2 seconds only to agree never to visit the website again?

No matter the topic, strive to come up with valuable content that answers the questions your avatar has in a way that entices them to either stay on your site searching for more answers or click on the next post or tweet that they see.

Create Value Around Your Content

Once you know what type of content you need to create, you should take the time to ask what you can do to create value for your content.

For example, you might create free content in the form of ebooks, or PDF's that can serve as lead-magnets for gaining email subscribers.

Leverage Your PLN To Evangelize For You

Do you have a blog or a podcast? Inviting your inner circle to be a guest on your show or guest blog for you is a great way of not just spreading your platform to others, but it gives you the opportunity to have your guests promote your work.

Focus Your Message Where Your Avatar Is … Don’t Chase Your Target Audience

Once you know who your avatar is and what answers they are seeking, the next step is to figure out what pool they are swimming in. It only makes sense to ask your avatar which social media platforms they are on so you can create an online strategy to attract attention to yourself. No need to play on a platform that nobody is swimming in.

Spread Your Message Near and Far

I have the opportunity to meet and work with amazing edtech companies and I always ask them the same question year after year ... "Are you going to ISTE?"

You'd be surprised at how many companies say NO.

ISTE is the largest edtech conference in the United States and for some reason, the company doesn't see value in being where all the action is.

Very odd... right?

If you are looking to Build Your EDU Brand you should be thinking both locally and nationally when it comes to speaking and marketing. Edcamp's are wonderful and they are all over the place these days. Conferences such as ISTE and FETC draw large crowds but you also have amazing conferences such as NCCE and CUE to check out as well.

Have a Mentor

What is the number one thing that all successful people have in common?

They all have someone they can talk to. This might be a spouse, a best friend, a religious figure, or family member but they all have someone they can speak openly to about their journey.

What else do they have in common? They have professional mentors. A Professional mentor is someone who has gone on the journey ahead of you and can help you travel the road that you are. They might give advice. They might let you fall so that you can learn to pick yourself up. No matter what the situation may be ... if you are going to be creating content, you should reach out to someone who has done the deed before and seek advice ... even when you don't think you need it. It's always good to talk and strategize for that all-important gut check.

Don’t Be Afraid Of Failure

Let's face it ... nothing is perfect. You are going to have moments of success and you are going to have moments of failure. My personal suggestion to you is to embrace them both and celebrate them both. Most important ... LEARN from them both.

Remember the definition of the word FAIL: First Attempt In Learning.

Include Your Family

No EDU Brand is built without the support of the people who love you the most. One of the most difficult parts of Building your EDU Brand is coming to grips with the fact that so much of your energy will be spent working the business instead of cuddling up next to those you care about.

When you include those around you into your journey the rewards are even greater than you can ever imagine.

Follow our Podcast and Subscribe

Follow our Host

Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

Explore these Resources

In this episode, we mentioned the following resources:

Link 1
Link 2
Link 3

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

5 Rules of Personal and Professional Branding for Educational Content Creators

Wed, 08 Jan 2020 05:00:00 -0400

Are you looking to grow your platform but not sure where to start? In this episode of the Jeff Bradbury Show, we are going be taking a look at 5 Rules of Personal and Professional Branding. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

5 Rules of Personal and Professional Branding

Be Hyper Focused

When you are trying to create something that you want people to remember you for, you must stay hyper-focused. This will help you not only stay on brand but keep you focused on hitting your target avatar. If you create content in multiple content streams it gets messy and tends to confuse your audience who will eventually grow to expect a certain type of content from you each week. For example, if you are used to writing long-form content then it’s best to keep that format. Suddenly switching to short-form content might turn off some of your long-time supporters.

Be Authentic

Have a Story

Audiences connect to people, not to content. If you create a great blog post or write a good book, you may get several people checking it out, but once they get what they need, they will eventually bounce and might never come back. However, if you can find a way to tell your story through your content your audience will be able to connect not with just what they are trying to consume, but with YOU the content creator.

Be Consistent

Being consistent means being consistent everywhere. When you go through the process of creating a brand you take the time to think about your logo, brand colors, fonts, styles, and tone of your product. (and so much more) Consistency is the one thing that makes people remember you. Think about your favorite soft drink company. What makes them stand out from the pack? Is it the way that their drink tastes? Maybe … but I bet it’s also the way the product looks, or the packaging they use, or the colors and style of their logos. Consistency is super important when creating your brand kit as well as any content that you produce.

Live Your Brand

Have you ever seen a speaker get up and do a big presentation and then get off the stage and do a complete 180 when you meet them? If you are hyper-focused on what you are doing, being consistent and authentic about your story then you are on the fast track to living your brand. Your audience wants to route for you. They want to see you succeed. They want to know what you are going to be posting next because they want to get to know YOU.

The Three Most Important Reasons To Start A Personal Or Professional EDU Brand

Thu, 02 Jan 2020 00:00:00 -0400

Are you seeking an extra income stream for your family or additional teaching resources for your classroom? If the answer to either of these questions is yes, then you might be ready to take the first step in Building Your EDU Brand this year. In this episode of The Jeff Bradbury Show, we take a look at Three Reasons Why Educators Should Be Creating Personal or Professional EDU Brands. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

What is a Personal EDU Brand?

When we think of personal or professional branding, we speak about a number of topics.

How Do Others See You?
How Do You Stand Apart From Others?
What Makes You Unique?

To sum it up, your personal brand is how OTHERS see YOU. There are several reasons that you might be interested in creating a personal or professional EDU Brand this year. Some of these reasons might be:

To Support Your Family
To Support Your Students
To Support Your Passions

3 Reasons To Start Your Own Personal or Professional EDU Brand

To Support Your Family

By building an online digital portfolio that includes associations with edtech companies, you may have the opportunity to attend professional development events sponsored by the company which could save you and your family money.
Kids love Free T-Shirts!
Swag is pretty awesome!

To Support Your Students

Building a connection to other educators and edtech companies give you the opportunity to gather knowledge and additional resources that you can take back to your classrooms.
Membership in EdTech ambassador programs provides you an extended PLN in which you can learn new ways to use applications and can help you create additional resources and activities for your students.
Many teachers have to pay out of pocket hundreds of dollars each year for supplies. By working with other educators and educational companies you have the possibility of getting support for your students through physical or digital resources.

To Support Your Passions

Are you searching for professional learning beyond what your school district provides?
Are you seeking the opportunity to work with educators who share the same passions that you do?

Follow our Podcast and Subscribe

Follow our Host

Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

Explore these Resources

In this episode, we mentioned the following resources:

www.BuildYourEDUBrand.com

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!

Welcome To The Jeff Bradbury Show: A Podcast Helping You Build Your EDU Brand

Sat, 28 Dec 2019 00:00:00 -0400

Welcome to the Jeff Bradbury Show, a new podcast from the TeacherCast Educational Network designed to help YOU… Build your EDU Brand. I want to start out first with a few questions:

Are you comfortable with your current level of income for your family?
Are you seeking new avenues for professional learning and personal adventure this year?
Are you looking to take your interests and dreams and build a small business to help you share your passions with the world?

Welcome to the Jeff Bradbury Show, a podcast to help You Build YOUR EDU Brand. This podcast has been a dream of mine for the last few years. It is actually based on conversations that I have had over the last 8+ years with both teachers and edtech companies about the way that educators are thinking of themselves as marketing opportunities and not just as in-class teachers. Each episode of the Jeff Bradbury Show will be a conversation between me and you. Together, we will figure out together how to help you better provide for your family by creating a recognizable EDU Brand through your website, social media, email marketing, and conference networking.

Why Create The Jeff Bradbury Show?

This podcast will be a bit different than other podcasts on The TeacherCast Educational Network. Instead of doing a show focused on EdTech or on what happens in the classroom, this podcast will be a bit more personal. In 2011, I was co-hosting a podcast with a friend from California all about Apple, iPhones, and Technology. In the spring, he and I spoke about my desire to create a podcast that was educationally focused to help teachers learn how to use tech in their classrooms. This became the TeacherCast Podcast. Over the last 9 years, TeacherCast has allowed me to create a globally recognized professional development network based on audio podcasts, video tutorials, online courses, webinars, newsletters, and in-person professional development. It has essentially created an additional income stream for my family that allows me to stay at home and be the best husband and father that I can be. This is what I hope to share with you!

Who Is The Jeff Bradbury Show Speaking To?

The Jeff Bradbury Show is designed for educators who are looking to build a website, create an online presence and use social media to build an audience brand with the purpose of turning it into a profitable side business to support their family.

What Will You Learn From The Jeff Bradbury Show?

The TeacherCast Educational Network has helped me and my family not only create an additional source of revenue, but it has also helped us provide amazing opportunities for our triplets. For the past 9 years, I have learned all of these skills through the school of experience and it is through The Jeff Bradbury Show that I hope to share these stories with you to help you create an extra revenue stream for your family and help you build your EDU Brand. Topics discussed on the show will include:

Web Design
Email Marketing
Social Media
Search Engine Optimization
How To Create Buzzworthy Digital Content in Print, Audio, and Video Formats
Presentation Tips & Tricks That Only The Professionals Know

We will also bring on educators and experts in the field to talk about their professional journeys to help share how they have gone above and beyond the classroom to support their families through their extracurricular passions.

Subscribe Today To The Jeff Bradbury Show

The Jeff Bradbury Show, although a new podcast on the TeacherCast Educational Network will be live on Apple Podcasts living on the feed that used to be called “The TeacherCast Educational Network (Full)”. Starting in 2020, I have decided to separate all of my podcasts into separate feeds which can be found at www.TeacherCast.net/subscribe. If you are a new listener to TeacherCast, we would love to hear from you. Please visit our Contact Page and let us know how we can help you today!

Follow our Podcast and Subscribe

Follow our Host

Jeff Bradbury | @JeffBradbury
TeacherCast | @TeacherCast

Explore these Resources

In this episode, we mentioned the following resources:

Join our PLN

Are you enjoying the TeacherCast Network, please share your thoughts with the world by commenting on Apple Podcasts today? I enjoy reading and sharing your comments on the podcast each week.

Let’s Work Together

Host: Jeff Bradbury @TeacherCast | @JeffBradbury
Email: info@teachercast.net
Voice Mail: http://www.TeacherCast.net/voicemail
YouTube: http://www.TeacherCast.net/YouTube
iTunes: http://www.TeacherCast.net/iTunes

Check Out More TeacherCast Programming

TeacherCast Podcast (http://www.teachercast.net/tcp)
Educational Podcasting Today (http://www.educationalpodcasting.today)
Ask The Tech Coach (http://www.AskTheTechCoach.com)
EdTech in the Classroom (http://www.edtechintheclassroom.com)

Need a Presenter?

Jeff Bradbury (@TeacherCast) is available as a Keynote Speaker, Presenter, or to Broadcast your conference LIVE!