JFDI with The Two Lauras - For Freelance Social Media Managers

184: BIG News in The Two Lauras World

Tue, 25 Nov 2025 04:00:00 +0000

HUGE news in today’s episode that you just can’t miss. We don’t want to spoil it here so you’ll need to listen to find out what it is!

(No, we aren’t starting a podcast for greengrocers.)

In this episode, we’re chatting about:

Something VERY big that you’ll need to listen to the episode to find out…

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

183: Hubsy 101: Your Questions Answered!

Tue, 18 Nov 2025 04:00:00 +0000

Our DMs are chock-a-block with questions (which we always personally reply to!) and we’re diving into some of the answers today. Of course, we’re just answering the fun, interesting stuff which is all about Hubsy, our new all-in-one tool for freelance social media managers. So if you’ve ever had a question about the platform, you’re in the right place!

In this episode, we’re chatting about:

Everything that you can do in Hubsy
What it’s like to host your website in Hubsy
The types of businesses we think Hubsy is right for
What the support you receive alongside Hubsy is like

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

182: The Real Difference Between Working with High Paying and Low Paying Clients as a Social Media Manager Freelancer [Re-Release]

Tue, 11 Nov 2025 04:00:00 +0000

You might think that a high-paying client would be harder to work with than a low-paying one – but is that true or just something your brain is telling you to hold you back from charging more? In this episode, we’re comparing what it’s like to work with both high- and low-paying clients, and the difference might surprise you!

In this episode, we’re chatting about:

The differences between high- and low-paying clients (and not just how many zeros are on the invoice)
How to attract high-paying clients and retain them
What you might need to consider about working with both high- and low-paying clients

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

181: Social Media Marketing is Not an Admin Job [Re-Release]

Tue, 04 Nov 2025 04:00:00 +0000

One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is a hill we'll die on!

In this episode, we explain why we stand by this statement and what social media marketing actually involves.

Tune in to hear:

What we mean when we share that controversial opinion
Some jobs that social media marketers should not be doing
What social media marketing actually involves... spoiler alert, it's not SEO!

We'd love to know what you think a social media manager does - drop into our DMs and let us know!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

180: How to Create CTAs That Actually Boost Engagement & Sales

Tue, 28 Oct 2025 04:00:00 +0000

Using calls to action in your content can so easily feel like you’re being spammy by asking your audience to take action – but it doesn’t have to be that way. CTAs, after all, are the difference between actually marketing on social media and just plain old content creation. So, in today’s episode, we’re running through loads of different ideas for your next CTA, whether you want to drive engagement or conversions!

In this episode, we’re chatting about:

Why CTAs are essential and are the difference between content creation & social media marketing
Examples of questions you can use to encourage engagement
CTAs for engagement vs CTAs for conversions
A quick way to test how good your next CTA is!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

179: WTF Should I Post on Social Media to Get a New Client?

Tue, 21 Oct 2025 04:00:00 +0000

If you’ve ever said “WTF do I actually need to post to get a new client?”, we’re answering that oft-asked question in today’s episode. We’re sharing 5 different types of content that are perfect for attracting your dream clients, showing them that you’re the person they need behind their accounts, and also paying you the big bucks – we’re all about four figure clients over here!

In this episode, we’re chatting about:

Five things you can post on social media to attract clients to you
What we really mean by “behind the scenes” content (and why it’s more than just “walking the dog” content!)
Solving problems within your niche
What on earth a lady in remote Alaska can teach you about social media

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

178: Q4’s Most Profitable Niches in Social Media Management

Tue, 14 Oct 2025 04:00:00 +0000

We hear so often that “businesses aren’t hiring in Q4” – well, they are. We’ve got Black Friday, Small Business Saturday, Cyber Monday and Christmas coming up (and not to mention New Year’s right around the corner) so businesses are BUSY. Which means they need your help with their marketing! Whether that’s full management, ads or even just a power hour, there’ll be some kind of support that the niches we mention in today’s episode will need. So, hit play, and get ready to look for your next client!

In this episode, we’re chatting about:

Niches that we think need a lot of help at this time of year
Why you shouldn’t worry if you think that no one’s hiring right now
Types of businesses that are always looking for help!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

177: The 10-Minute Friday Ritual All Social Media Managers Need

Tue, 07 Oct 2025 04:00:00 +0000

If you’re often panicking on a Sunday evening about everything that needs doing in the following week – you’re not alone. So many of us have experienced the “Sunday Scaries”, even when you’re running your own business and don’t have a boss breathing down your neck. An easy way to ensure that you can breeze into Monday morning excited to face your week is to implement our four-step Friday ritual – no woo over here, and it’ll barely take you 10 minutes to complete!

In this episode, we’re chatting about:

The importance of finishing your week strong to make Monday so much smoother
A four-step non-woo ritual that all freelancers can do to wrap up each week
Why it’s vital you prioritise your own business as a social media manager if you want to grow

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

176: Make More Money From People You Already Know

Tue, 30 Sep 2025 04:00:00 +0000

If you need a cash injection, or you just want to make a bit more money every month – you don’t need to go straight into growing your audience or constantly be chasing up new leads (though, they are still great things to do!). Believe it or not, you could be sitting on a goldmine of current and past clients and old leads that never went anywhere. No idea how you can approach these people without feeling sleazy? We’re sharing the best ways to make money from people you already know in today’s episode!

In this episode, we’re chatting about:

Why if you need more money, your first thought should be existing connections – not growing your audience
The best way to approach your current clients to see if they need more support
Why old clients, customers and even leads could be a good source of income
How to best stop the “can I pick your brain for free?” questions so you can actually make money from your expertise

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

175: Stop Burning Out! How Social Media Managers Can Reduce Overwhelm & Save Their Sanity

Tue, 23 Sep 2025 04:00:00 +0000

Burnout isn’t something anyone wants to experience, but unfortunately, a lot of us have been there – especially freelance social media managers. From marketing your own business, to the client juggle, to all the different platforms and tools, running a business is no piece of cake. However, there are things you can do to prevent burnout, which we’re diving into in today’s episode!

In this episode, we’re chatting about:

What tends to cause burnout in freelance social media managers
3 ideas of things you could try in order to reduce overwhelm
Our new tool, Hubsy, and how it could help you
What a “JFDI” attitude is and why sometimes it’s the best thing for saving your sanity!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

174: Behind the Scenes of Hubsy: Our All-In-One Platform for Social Media Managers

Tue, 16 Sep 2025 08:00:00 +0000

Over on Instagram, we announced our new all-in-one platform for social media managers called Hubsy. Well, you certainly had a lot of questions about it! We decided that the best way to answer them all would be to sit down and record this episode, diving into who Hubsy is for, what tools it can replace in your business, what it’s going to cost, when you can get access to it and more. It’s been in our brains for a LONG time now, so we can’t wait until the moment you can all use it to keep your businesses way more organised – and actually, make you more money too!

In this episode, we’re chatting about:

What Hubsy is and why it’s THE all-in-one platform for freelance social media managers
Every tool that Hubsy could potentially replace for you (meaning more money in your bank account and less moving parts)
When you can actually get access to Hubsy and how you can get the lowest price
Burning questions you’ve had about Hubsy and how it can actually make you money

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

173: Let’s Plan Your Best Q4 Ever!

Tue, 09 Sep 2025 04:00:00 +0000

Q4 is right around the corner, and 2026 is in sight. If we want to make the most of all the opportunities Q4 has in store for social media managers (upsells, Black Friday, Christmas – sorry for using the C word in September!) then today’s episode is the one for you. We’re diving into what you need to do now, so you can make more money later. Get your notebook out now so you can plan out your best Q4 ever!

In this episode, we’re chatting about:

How to come up with your Q4 plan based on your current workload and how much you want to make
Coming up with ideas for new offers and how to upsell to your current clients
Planning ahead for your Christmas break now to make your time off a breeze
How to continue your marketing during your time off and what things clients need to hear too

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

172: Pricing Your Services to ACTUALLY Make Money as a Social Media Manager

Tue, 02 Sep 2025 04:00:00 +0000

“How much should I charge for X?”, “What’s the going rate for Y?”, “Is Z for this service too much?” are all questions we get asked A LOT. But really, pricing your services is such a personal thing that you should be coming up with yourself – based on what you want to make at the end of the month.

But it’s obviously not as simple as “I want to make £1000, so I’ll charge £1000”. In today’s episode, we’re breaking down everything you need to consider before you slap a random price on your next proposal so that you can guarantee yourself a salary at the end of the month – and cover everything else you need to pay too.

In this episode, we’re chatting about:

Big mistakes freelancers often make when it comes to setting prices
Considerations beyond the amount of money you want in your personal account at the end of the month
Why it’s vital to look at expenses from the point of view of being a business owner
How you can use “money spaces” or separate bank accounts to get yourself organised

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

171: Starting a Membership as a Social Media Manager: Ideas, Tips for Success & What to Avoid

Tue, 26 Aug 2025 04:00:00 +0000

If running a membership has always felt like a Big Scary Thing that is for other people and not you – you might be wrong!

In today’s episode, we’re giving you five ideas for memberships that social media managers could run and why they make such brilliant additions to your business. We’re also sharing why it might be a good idea not to copy how we run our membership, The Inner Hub, at least not in the beginning (yes, really!). This episode is definitely going to inspire you to start your own, so have your notebook to hand!

In this episode, we’re chatting about:

What makes running a membership such a valuable addition to your business
Debunking common membership misconceptions
5 membership ideas you could try out that we think could be really successful
Why copying The Inner Hub’s format probably isn’t the best idea for you

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

170: Our WORST Discovery Call Ever… Here’s How You Can Avoid Their Mistakes

Tue, 19 Aug 2025 04:00:00 +0000

We had the worst discovery call ever. And we really mean that.

We don’t want to spoil any of the fun that is to come in the episode, but it’s almost like they had a tick list of how to do a discovery call badly and were determined to hit every point. And the fun didn’t stop after the discovery call! Oh no – this one’s a real wild ride. Most importantly though, we’re sharing how you can avoid all of these mistakes to make your discovery calls absolutely perfect.

In this episode, we’re chatting about:

Why this call was so bad
How to ask good questions (or any questions, even)
Why it’s important to deliver things you promise to
Being polite on phone calls

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

169: 3 Ways to Make the Most of Your Lead Magnet

Tue, 12 Aug 2025 04:00:00 +0000

Think that because you’ve created your lead magnet, you can dust your hands off and announce “my work here is done!”?

Sorry – there’s definitely more we can do here! But, it’ll make you money in the long run, so we’re sure you won’t mind popping this all back on your to-do list. There’s 3 things we think you can do to optimise your whole funnel, from your lead magnet itself right down to when someone finally buys from your business. And it’s a quick episode, so you’ll be able to get cracking in no time!

In this episode, we’re chatting about:

How to optimise your most-opened email (and which one it is!)
Upselling and why it doesn’t have to feel sleazy or sales-y
What you can do to your email marketing funnel to ensure your lead magnet actually makes you money
How you can take a shortcut and create your lead magnet and funnel – stress-free!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

BONUS: Instagram's new features and the CURVEBALL no one saw coming!!

Fri, 08 Aug 2025 08:00:00 +0000

This is a bonus episode! We're coming in unedited and raw to talk about the latest Instagram features because there's a huge curveball no one saw coming and almost no one is talking about!

Find out what that is and hear how we'll be strategically using these new features!

Drop into our DMs with your thoughts too!

168: Boosted Posts: The Good, The Bad and The Ugly!

Tue, 05 Aug 2025 04:00:00 +0000

Boosting a post might seem like an easy way to get results instead of having to create dedicated ad campaigns… but is it a total waste of time and money?

In today’s episode, we’re breaking down the pros and cons of boosting posts, how you can use them strategically and whether you should be helping your clients to boost, too!

In this episode, we’re chatting about:

What boosted posts are and how they’re different from normal ads
When you could try boosting a post and when to avoid it
Boosting client posts and how to set expectations with them
Why you should only boost posts that are doing well (and ignore Meta’s thoughts on which ones that is!)

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

167: Reduce Your Tax Bill By Claiming These 6 Expenses

Tue, 29 Jul 2025 04:00:00 +0000

Expenses – they don’t have to be complicated! You’re probably already spending money on the 6 things we’re discussing in today’s episode, but haven’t realised they count as business expenses, so it’s time to change that.

From The Social Media Managers’ Toolkit, to your phone bill (yes really), there might be some things on this list that you weren’t expecting to see. Tune in now to reduce your tax bill!

In this episode, we’re chatting about:

Why you want to expense as much as you can afford
How you can easily keep track of your expenses
What you need to bear in mind when working out if something can be expensed
Ideas of things you use daily that you should be able to expense as a social media manager

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

166: The 3 Types of Content You Need to Pin on Social Media

Tue, 22 Jul 2025 04:00:00 +0000

It’s not just Instagram that lets you pin posts now – so whatever platform you’re on, how can you strategically decide what posts would be best to highlight at the top of your page?

Whatever you do – don’t just stick your best performing posts up there and hope for the best. You need to be thinking through the three content types you should be creating, and consider what’s going on in your business right now.

In this episode, we’re chatting about:

Why the most important thing is to be strategic and not just pin your highest performing posts
The three types of content that you need to create and pin
What we currently have pinned and why we often like to change it up

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

165: 4 Secret Places to Find Content Ideas

Tue, 15 Jul 2025 04:00:00 +0000

Content ideas sometimes feel really hard to come by, especially if you’re in a bit of a rut. If you’re fed up with getting stuck down Instagram rabbit holes, or Google giving you next to nothing, today’s episode is for you. These four places you can look for new content ideas are actually genius – so you’ll be full to the brim with exciting ideas soon enough. And if you find you’ve got too many and don’t know where to begin – we’re covering that too! Hit play now to learn our secret content locations, just don’t tell too many others 🤫

In this episode, we’re chatting about:

How Google’s built in features can give you content ideas
Using TikTok for content ideas (even if you aren’t marketing there!)
What to look for in reviews and testimonials, even from competitors
How to know what you should focus on in your analytics to get great content ideas

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

164: 3 Critical Ways to Legally Protect Your Business as a Freelancer

Tue, 08 Jul 2025 04:00:00 +0000

Don’t switch off just yet! Legal stuff might not be the most fun thing in the world – but it’s certainly incredibly important. After all, no one wants to be fined or worse – sued!

In today’s episode, we’re sharing three critical ways (none of which are very complicated!) that you can protect your business legally as a freelancer. There’s a high chance you aren’t doing all three yet, so ask yourself – can you afford to give this one a miss?

In this episode, we’re chatting about:

Business insurance and why it’s a must-have
Why you are a data processor even though you probably think you aren’t
Two things you need on your website to make sure you’re legally compliant
How you can protect yourself when working with clients or making sales to customers

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

163: 8 Essentials a Social Media Manager Needs on Their Website

Tue, 01 Jul 2025 04:00:00 +0000

Your website has a job to do for you and your business – and it’s not just to sit there looking nice! We want our websites to do a lot of the heavy lifting for us, and help us to sign those dream clients easily.

So, in this episode, we’re breaking down the 8 essential things every social media manager needs to make sure are featured on their website. Let’s start to turn away time-wasters, build trust with our potential clients and create a one-stop-shop for anyone who’s interested in working with us.

We’re still missing one thing on the list – tune in to find out which!

In this episode, we’re chatting about:

One big feature you need on your website that will save you time & get you clients easier – if you only do one thing, do this!
Where you should put your case studies & testimonials on your site
Why blogs are still a thing!
The one big mistake so many social media managers make on their website (so you can go and fix it right now!)

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

162: Our Three Biggest Takeaways from Atomicon 2025

Tue, 24 Jun 2025 04:00:00 +0000

Atomicon is done and dusted for another year, and we wanted to record a little debrief episode about how it went this year, who our favourite speaker was, and common themes we noticed running through a lot of the talks.

We’re also chatting about what you could do to make the most of the event if you decide to come next year (you really should!) and we don’t just mean going to as many talks as possible. Tune in to hear our thoughts on the best small business event there is!

In this episode, we’re chatting about:

Why we’re such big fans of Andrew & Pete’s Atomicon
Who our favourite speaker was
What we think you could do to have a great Atomicon next year
Themes we noticed in common throughout some talks (including ours!)

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

161: How to Get New Clients When You Only Have a Small Audience on Social Media [Re-Release]

Tue, 17 Jun 2025 04:00:00 +0000

If you think you need thousands of followers to run a successful social media management business and land your dream clients – we’re happy to say, you’re wrong!

In today’s episode, we’re sharing all about why your follower count doesn’t matter and where you can go to find your ideal clients if they aren’t finding you just yet. And we’re sharing why it’s still important for you to build your audience anyway. After all, every account starts with 0 followers – so make sure to keep posting all that amazing content you’ve been creating!

In this episode, we’re chatting about:

Why your follower count isn’t an indicator of how good you are!
Places you can proactively search for clients
Easy ways to build relationships with your ideal clients
Why you still need to work on growing your audience for the future!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

160: Manage Your Client Relationships for a Stress-Free Summer

Tue, 10 Jun 2025 04:00:00 +0000

Taking a break shouldn’t feel awkward – but we know it sometimes can feel that way when you let your clients know you won’t be around. From enforcing your boundaries around availability, to whether you need to reduce your invoice, to what you need in your crisis management document, we’re covering it all in today’s episode.

Summer is coming, and if you want to relax in peace, this is the episode you need to listen to!

In this episode, we’re chatting about:

What you need to have organised before telling your clients about your break
Whether we think you should reduce your invoice when you’re on holiday (have a guess 👀🤣)
Everything that needs to go in your crisis management document
How you can handle those days when you do need to work but your kids are at home!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

159: Get Ready for Summer! Why You Need to Plan Your Content NOW

Tue, 03 Jun 2025 04:00:00 +0000

Summer is almost here and you want to take a break, right?! Whether you’re jetting off somewhere sunny, or the sofa is calling your name, you want to relax without worrying about anything business related. The difficulty is though – you want to have a business to come back to!

That’s where we come in – how can you get ahead with content for not just your clients’ businesses, but your own, too? Sounds like a lot of work!

It’s not, we promise. You just need to be organised and start thinking about it NOW!

In this episode, we’re chatting about:

Why the key to enjoying your summer is getting started NOW
Making sure your business is visible so you still have work when you come back
What you need from your clients so you can get ahead
Proper messaging and staying professional on social media
Simple repurposing ideas to make creating more content easier

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

158: Use Tracking to Prove Your ROI to Clients

Tue, 27 May 2025 04:00:00 +0000

If the words “Meta Pixel” and “Google Analytics” break you out in a cold sweat – firstly, go and grab a towel, and secondly – listen to this episode!

Tracking is such an important part of proving your worth to clients, so you need to understand why and how to implement it as part of your strategy. It really doesn’t have to be complicated, but it’s going to have such a big impact on your clients’ businesses. And even if you don’t want to run ads, you’ll want to install these trackers anyway. We promise!

So, come and join us in today’s episode and take the time to learn how to use these tools!

In this episode, we’re chatting about:

Which two tools you need to set up (even if you don’t want to run ads)
Why tracking could mean your clients keep you for longer
Who should handle the technical side of things
How to stay compliant with things like GDPR

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

157: 5 Mistakes to Avoid When Looking for Ads Management Clients [Re-Release]

Tue, 20 May 2025 04:00:00 +0000

If you’re struggling to find a new ads management client – don’t panic. And certainly don’t drop your prices.

In today’s episode, we’re walking you through exactly what you need to do in order to find your next client fast. By avoiding these 5 mistakes that social media freelancers often make when on the client hunt, you’ll find that it’s much easier to attract your dream clients and end up running a business you love. So if you’re ready to sign better clients in a less stressful way, hit play!

In this episode, we’re chatting about:

Why it could be as simple as telling people you have the capacity
How to pre-qualify your leads
Finding clients who can afford your services
A way to really easily get in front of potential clients

Check out the full show notes here!

Connect with us

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

156: Why the Algorithm Isn’t Showing Your Content

Tue, 13 May 2025 04:00:00 +0000

If you feel like your content isn’t being seen by the right people (or literally anyone at all), your algorithm might be a bit confused. In this episode, we’re sharing exactly what you can do to give it clarity on who you are, what you do and who for. After all, when you’ve followed our advice to niche down, you want that audience seeing all the hard work you’re putting in!

In this episode, we’re chatting about:

Why you still need to consider the algorithm even when creating content for humans
What confuses the algorithms and what they’re actually looking at
How to clear up the signals you’re already sending out
What you can do to help the platforms understand your niche

Check out the full show notes here!

Connect with us

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We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

155: Your Messaging is Confusing Your Audience.

Tue, 06 May 2025 04:00:00 +0000

Our recent trip to London had us encountering three very niche businesses – Sandwich Sandwich, Doughnut Doughnut and Eggslut.

What do each of these three businesses sell? It’s very clearly in the name – and yes we promise Eggslut sells eggs!

So, we’ve brought this round to our favourite topic of niching and we’re diving into why being specific in your messaging makes everything easier – whether that’s finding new clients or creating content that people actually engage with. If you’re talking to everyone and finding that you’re just not getting the results you want, today’s episode is for you!

In this episode, we’re chatting about:

How being specific can actually open more doors for you
Why niche businesses make it easier for people to work with you
What causes confusing messaging – and how to clear it up
Three easy ways to niche your own content

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

154: Identify Red Flag Clients… Before You Start Working Together!

Tue, 29 Apr 2025 04:00:00 +0000

Late payments and dodgy clients can give you huuuge headaches down the road. Is there any way to spot these people upfront? And what can you do to handle it professionally if you’re finding yourself stuck in this unfortunate situation?

At the end of the day – you deserve to be paid. You’ve done the work, and your client isn’t holding up their end of the bargain. How can you make sure you get the money you’ve earned in your bank account, and what can you do next time to protect yourself even more? So you can be as prepared as possible, we’re going into all this in today’s episode!

In this episode, we’re chatting about:

Why you should run a mile from anyone with an unrealistic budget 🚩
How to make sure your contract is as clear as possible
What you can do to proactively check if your new client will be able to pay you
Why invoicing (and receiving payment!) upfront is a must
How you can handle a late payment professionally

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

153: How to Create a Perfect Ad

Tue, 22 Apr 2025 04:00:00 +0000

There’s a lot that goes into creating ads – but a lot more that goes into creating great ones. If you feel like your ads could be giving you more bang for your buck, today’s episode was recorded with you in mind!

The best ads don’t look like ads. You know the ones – you just assume you’re seeing another piece of organic content. So how do people do that? And how can you make sure that your ads (or your clients’ ads!) are stopping as many people as possible mid-scroll and actually getting them to click through?

In this episode, we’re chatting about:

How to get people to stop scrolling and actually look at your ad
What goes into great copywriting
Why you’ll need to use different ads for different platforms and placements
Using targeting and retargeting to make sure your ad is seen by the right people

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

152: 3 Easy Ways to Maximise Your Best Performing Content

Tue, 15 Apr 2025 04:00:00 +0000

Once you’ve established that you have a piece of good content that’s done well, you might be thinking to yourself, “should I do something with this?”. The answer, as you might have guessed, is YES! Let’s work smarter, not harder and make sure that your audience is seeing this content again and again. As for how you might do that, that’s the focus of today’s episode – and, if you’re not sure how to work out which content has done well, we’re of course covering that too!

In this episode, we’re chatting about:

What we actually mean by “a post that’s done well”
Ideas for reusing your content in new ways
How you can test tweaks you’ve made on your content
Why you should be turning your best posts into ads

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

151: Should You Make Controversial Content as a Social Media Manager?

Tue, 08 Apr 2025 04:00:00 +0000

Speaking your mind on social media: it’s a big topic. From trolls on X telling you “you’re wrong”, to Instagram stories of people sharing screenshots taken out-of-context, sometimes it just doesn’t feel safe to say what you think. But we wouldn’t be The Two Lauras if we didn’t have our own opinions! So, what do we really think about whether you should share any potentially spicy controversial opinions on the internet? Or should they be reserved for ranting to your friends down the pub? Hit play now and hear what we really think!

In this episode, we’re chatting about:

What’s prompted us to start thinking about sharing controversial content on social media
Considerations you ought to have before your air anything controversial
The good and bad things that can come from sharing your opinions
What you can do to share your opinions in the best possible way (read: not piss anyone off)

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

150: BTS: Our Business Retreat & How to Plan Your Own

Tue, 01 Apr 2025 04:00:00 +0000

Our recent business retreat in London – why did we do this, over just having yet another Zoom call with each other? What did we get done, what would we do differently next time, and how much food did we eat? (*cough* lots)

From planning out our email marketing, to outlining our Atomicon talk (yes, really!!) and filming reels that had no sound (again, yes, really!!), we’re letting you in behind the scenes of our break away from the business, to talk about the business. We’re also sharing our tips of how you can plan out your own, whether that’s in a swanky hotel with a spa, or in your local coffee shop for a few hours. One thing’s for sure – you need to book one in your calendar now!

In this episode, we’re chatting about:

Business retreats and what we got up to on our recent one in London
Why you need to book one into your own calendar now and why it doesn’t need to cost a lot of money or take a lot of time
Our top tips for planning out your own business break so you can actually move forward in your business in a productive, efficient way!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

149: You’re Missing Out on Money by Not Using This Social Media Strategy

Tue, 25 Mar 2025 04:00:00 +0000

Ever had a product catch your eye on somewhere like Instagram, but life got in the way before you could hit ‘buy’? You’re not alone – 92% of website viewers don’t purchase the first time they see something. The smartest businesses make sure they don’t lose those almost-customers, though! So how do they get them to come back?

If you’re a social media manager, this one strategy could help your clients stop leaving money on the table, and boost your own income, too – it’s a win-win all round!

In this episode, we’re chatting about:

What this powerful strategy is (and why it works so well)
Why you and your clients are losing tonnes of money by ignoring it
The biggest mistakes people make when using this strategy
How to master it and add it to your service offerings

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

148: Make Content Creation Easier

Tue, 18 Mar 2025 04:00:00 +0000

If you don’t believe us when we say that content ideas are everywhere you look, chances are you’re not doing enough “social listening”. “What the heck is social listening?”, we hear you cry. Well, it’s more than just having notifications switched on for when your client gets mentioned anywhere. There’s loads more you can do, loads of tools that can help you out, and best of all – doing more social listening means better content, so you’ll be on your way to charging four figures per month in no time. You’re going to learn tonnes in this episode – so get your notebook out!

In this episode, we’re chatting about:

The two types of social listening
Why you really need to be doing social listening (and how it can help you charge the big bucks)
Where to look and tools you can use to automate some of the process
How to actually take action and make your clients’ content better

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

147: Stop Setting Social Media Goals That Don’t Work

Tue, 11 Mar 2025 04:00:00 +0000

Your clients have no place setting targets for you like “I want more sales”, “I want to go viral” and “I want more followers”. Firstly because you’re self employed – let’s ditch that employee mentality – but secondly because there is just so much outside of your control as a freelance social media manager. What if Instagram goes down? What if the client’s website breaks? What do you do then, if your client wants to set key performance indicators (KPIs) with you, and how can you make sure they’re happy with your performance without setting these types of goals?

In today’s episode, we’re sharing how you can get on the same page with your clients and ensure they feel confident in the work you’re carrying out for their business.

In this episode, we’re chatting about:

Why freelancers shouldn’t create performance-based goals with clients
What you can do to create focal points for your work with your clients
How you can using testing and data to influence your future strategies
Using KPIs in your own business
What to do if a client tries to insist on setting performance-based goals with you

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

146: How to Find Clients In Your Local Area

Tue, 04 Mar 2025 04:00:00 +0000

The great thing about being a social media manager is that you can work with whoever you want, wherever they are in the world. But, what if you really want to work with local businesses instead? In today’s episode, we’re sharing with you 12 different things you can try in order to attract companies in your area. And if you don’t want to work with local clients (and you share Laura Moore’s fear of bumping into them in Tesco), don’t forget you may one day work with a client who wants to attract local businesses. So tune in and soak up all that knowledge!

And don’t worry about getting your notebook out for this one – we’ve linked a handy blog post of all the tips below.

In this episode, we’re chatting about:

Optimising your online accounts and website for locals looking for what you offer
Ideas for reaching local businesses offline
Features on social media platforms you can utilise to get new local leads
Content ideas that will attract local businesses
And more!

Check out the full blog post here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

145: What Happened at Our Recent Roundtable (No, We Weren’t on The Traitors)

Tue, 25 Feb 2025 04:00:00 +0000

If you were at our recent roundtable discussion, you’ll know that there was a lot of talk about why freelancers don’t feel they can charge four figures per month with their clients. If you feel like you can’t yet either, you’re definitely not alone. And if you weren’t there, don’t worry – that’s what this podcast episode is for! Today, we’re recapping the roundtable call and chatting about three shifts you can make in order to confidently send out your invoices for £1000 per month – or even higher!

In this episode, we’re chatting about:

Why we hosted our recent roundtable discussion
How you could sell your services by hosting your own roundtable
What sort of things we discussed on the call, like why people went freelance and why people feel underconfident
Three things you can work towards shifting to start charging your clients more, with confidence

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us on your preferred platform by searching for @thetwolauras.

144: 7 Ways to Make Sure Your Leads Buy From You

Tue, 18 Feb 2025 04:00:00 +0000

“Just following up!”

“Circling back with you, Laura!”

“Checking in for the 12th time, Laura?”

How do these phrases make you feel? Sick, right? Don’t worry, we’re not asking you to send messages like this to your potential clients. But we do have seven great ways that you can stay in the front of your leads’ minds, so that when they finally are ready to hire a social media manager, you can bet it’s going to be you.

In this episode, we’re chatting about:

Why you shouldn’t assume that because someone isn’t ready to buy just now, they never will be
How you can engage with potential clients to keep them warm
Why we love tech like email automations and retargeting ads to do a lot of the work for us
Where you can find a great lead tracker that will help you to stay organised and implement these strategies

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and drop us a DM on your preferred platform by searching for @thetwolauras.

143: Everyone is Bitching About Trial Reels!

Tue, 11 Feb 2025 04:00:00 +0000

Uh oh, Mosseri’s got his cardigan on so that means we’re being bombarded with new, unnecessary Instagram features… right?

Wrong! We’re loving Trial Reels, and in today’s episode we’re sharing all about why you should love them too. Whether it’s for yourself or your client, there’s no need to spend time agonising over which trending audio to use, or which B-roll goes best with the text. Just try both!

So, if you haven’t yet tried out your first Trial Reel – listen to this episode, then get over to Instagram and create a few! We think you’ll be surprised how well this feature works for business owners.

In this episode, we’re chatting about:

What Trial Reels are and the main features you need to know about
Why you should definitely be using this tool (especially as it’s finally one for business owners!)
The main things we’ve been doing when trying out Trial Reels
What sort of things you can test on Trial Reels
How to test client content on Trial Reels

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so drop us a DM on your preferred platform by searching for @thetwolauras.

142: Can’t Afford to Turn Down Low-Budget Leads? Here’s What to Do

Tue, 04 Feb 2025 04:00:00 +0000

Feeling totally resentful of all those clients you accepted a few months ago that couldn’t actually afford your fee? Can’t see a way to make more money while working less? Obviously, we’re here to help you out, because you should be running a business you love, not having it run you into the ground.

Or, are all the leads coming your way just too low-budget but you don’t feel you can say no to them? What if there was a way to reject them that didn’t feel awkward, and meant that you could actually save your time for those clients who are much higher paying?

This all sounds good, right? Tune into today’s episode to learn how to create your plan to move forwards and only accept the high-budget leads, without the awkwardness that comes from turning down the low-paying ones.

In this episode, we’re chatting about:

The problem of taking on low-paying leads
How to come up with an alternative offer for low-budget clients that isn’t monthly management
Using automation to remove the awkwardness of turning down clients who can’t afford you
Creating a plan to turn your low-paying clients into high-paying ones over time

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

141: Get Your Time Back as a Freelancer

Tue, 28 Jan 2025 04:00:00 +0000

Who here feels like they started their business for more time and flexibility… and have actually ended up with less of it?! Don’t worry, we were in the same position once, and it’s actually rectifiable with three changes. To find out what they are, you’ll obviously have to tune into today’s episode. And, we’re doing some of the legwork for you by making this a slightly shorter episode so you’ll already have saved 15 minutes – come and DM us and let us know what you did with your spare time!

In this episode, we’re chatting about:

The common experience all us freelancers have gone through where we start our businesses for more time… and end up with less
Three things you can try out in order to regain your lost time
Our own examples of how we’ve implemented these tips!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

140: We’ve Been Keeping a Secret – It’s the End of an Era

Tue, 21 Jan 2025 04:00:00 +0000

It’s the end of an era! (Hello, Taylor Swift).

But which era? You’ll have to listen to the episode to find out!

We’re sharing how this impacts you, and what we’re doing instead, and what you can do now. And just know, this is a decision we’ve gone back and forth on about six times!

In this episode, we’re chatting about:

How we’re changing the way we support you
What this change means for you
How you can continue to get support from us in other ways
Why you’re going to want to join The Social Media Managers’ Toolkit!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

139: Overcome the Fear of Rejection

Tue, 14 Jan 2025 04:00:00 +0000

Think you don’t have a fear of rejection? Think again! In today’s episode, we’re sharing the three ways you might find it showing up for you (and one of these REALLY triggered Laura Davis!!).

So, if you’re finding clients hard to sign, make sure you listen in to see if you’re doing one of these three things. We’re also talking about Chris Hemsworth, and why our new effect named after him is going to help you stop discounting your services. Intrigued? We thought so! Hit play and find out what we’re on about.

In this episode, we’re chatting about:

Why you might not even realise you have a fear of rejection
Niching down and why you really, really need to do it
How to get rid of your packaged pricing
Chris Hemsworth and why he’ll help you to market your business better (yes… really.)

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

138: Why You’re Not Attracting Four-Figure Budget Clients

Tue, 07 Jan 2025 04:00:00 +0000

If you believe that businesses won’t pay four-figures for social media management, we’re happy to tell you that you’re wrong. There’s plenty out there that are – it’s just that unfortunately, you’re not attracting them to you. So, what is it that you’re doing that’s attracting low-budget clients, and turning off the high-paying ones? What can you start doing to attract businesses that are willing to pay you over £1000 per month, every month?

In this episode, we’re chatting about:

Why social media management is a luxury, premium, exclusive, four-figures-per-month service
How your messaging and low “starting from” price is turning clients away
Why your positioning on social media needs to be spot on to attract clients
The reason that relying on referrals is going to get you nowhere

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

137: What Are You Going to Start/Stop/Continue Doing on Social Media in 2025?

Tue, 31 Dec 2024 04:00:00 +0000

It’s officially 2025 tomorrow! Have you thought about how you might make next year different to this one? No? Well, this episode’s clearly come at the right time for you!

In this special episode, you’re going to hear from us (as normal!) and also some other voices who are sharing what they’re going to start, stop and continue doing on social media in 2025. Hopefully this will give you lots of inspiration so that you can make next year your best one yet on whatever platforms you choose to be on!

In this episode, we’re chatting about:

Threads, LinkedIn, Instagram, and other platforms too
New content types to try
Prioritising yourself and your business
Remembering to share your offers and sell them!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

136: Trigger Emotions to Get More Engagement on Your Content

Tue, 24 Dec 2024 04:00:00 +0000

So many times we go on social media because we want to feel something – happiness, excitement or feeling supported are some common ones. We’ve all known that feeling of finding a reel so funny we just have to send it to someone! So, how could you start incorporating emotional triggers into your own and your clients’ content, to help kickstart more engagement?

In this episode, we’re chatting about:

What emotional triggers are (and what emotions count?)
Which types of businesses will suit content that triggers emotions
How to find out which emotions you should target for your audience
Should you follow trends or give them a miss?

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsors - Constant Contact

www.constantcontact.com

Check out Constant Contact

135: Make Life Easier By Using This FREE Tool with Your Clients

Tue, 17 Dec 2024 04:00:00 +0000

We love a good time saving tool – bonus points if it’s free! The one we’re talking about today is one that we use pretty much all day, every day, and if you aren’t using it, chances are you’re wasting a lot of time when carrying out work for your clients.

We don’t want to spoil the surprise as to which tool it is, so you’ll have to tune in now if you’re ready to take back some time and energy in your business!

In this episode, we’re chatting about:

Why we love this tool and use it almost all day, every day!
Our favourite features in this tool and we use them
Ideas of how you can use this tool with your clients
How we’re going to be integrating it into the toolkit

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsors Constant Contact

www.constantcontact.com

Check out Constant Contact

134: Social Media Management Will Look Different in 2025: Get Ready For It!

Tue, 10 Dec 2024 04:00:00 +0000

Social media has changed so much in the last few years, to the point that social media management is almost an entirely different role to what it used to be! That’s why in our opinion, we’re finally entering the era where it’s going to be seen as a premium, luxury service that commands a four figure price tag. What can you do then, if four figures is a world away from what you’re charging right now? Grab your headphones – and let’s start planning out what you need to do to get to that point in 2025.

In this episode, we’re chatting about:

What we think social media management is going to look like in 2025
How you can create a better client experience to win over your clients instantly
Why you need to set clear expectations with your client right out of the gate
How you can find clients who are ready to pay you four figures per month

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsor - Constant Contact

www.constantcontact.com

Check out Constant Contact

133: Our Life-First Approach to Goal Setting: Get Everything You Want in 2025!

Tue, 03 Dec 2024 04:00:00 +0000

As an employee, you’re basically told, “here’s how much money you can have” and you’re left to see whether it will go far enough to buy and do everything you want. As a freelancer – you can work backwards! Plan out the dream holiday, house extension and whatever else – then work out what you need to make. In today’s episode, we’re diving into how you can actually make the amount you need to, so that you can prioritise your life and everything in it, over your work. Let’s shake off those employee mindsets!

In this episode, we’re chatting about:

Our approach to spending money and why a life-first method suits freelancers so much more
Getting started with planning out your goals and plans for next year
Working out what investments you might need to make in your business to make it work better for you
Figuring out how you can make more money without just working more

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsors - Constant Contact

www.constantcontact.com

Check out Constant Contact

132: A Non-Woo Way to Get Realigned and Have an Epic 2025

Tue, 26 Nov 2024 04:00:00 +0000

Do you remember why you started your business? No? Here’s the episode for you! Your “why” should shape every decision you make in your business (including turning down that client who wants a million calls a month), because it’s just that – YOUR business. You’re no one’s employee and you can do whatever you like. But if you’ve lost sight of why you started, and have ended up running a business you’re falling out of love with, maybe it’s time you sat down and got yourself realigned (and not in a “woo” way. Just a normal way).

In this episode, we’re chatting about:

What each of our “whys” are and how they’ve slightly changed over the years as we’ve changed
Benefits of freelancing vs being an employee (and a reminder that you aren’t an employee of your clients as a freelancer!)
Getting your business aligned with what you actually want and your interests
How you can share parts of your “why” with your audience to create connections

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsors Constant Contact

www.constantcontact.com

Check out Constant Contact

131: How to Use a Real-Time Google Doc to Get More Clients

Tue, 19 Nov 2024 04:00:00 +0000

You might have seen we’re revamping The Social Media Managers’ Toolkit – and when we started on this process we knew we wanted a way to bring you all along on the process. We explain in the episode how we landed on the idea of using a real-time Google Doc, why it’s working brilliantly and even more importantly – ways that you can implement this into your business too, to bring new clients flooding your way!

In this episode, we’re chatting about:

Why we wanted to find a way to bring you with us on the journey of revamping the Social Media Managers’ Toolkit
Everything we considered using instead and why we settled on a Google Doc
Ways that you could implement real-time Google Docs into your business
How we’ve structured the Google Doc to make it fun, interactive and get us waitlist sign ups too!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

This episode is sponsored by Constant Contact

Mentioned in this episode:

Check out our sponsor - Constant Contact

www.constantcontact.com

Check out Constant Contact

130: 2024’s Social Media Icks: Our (Strong) Opinions on Shoddy Behaviour, Dodgy Trends & Crap Marketing

Tue, 12 Nov 2024 04:00:00 +0000

Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that just don’t bloody make sense, we’re honestly sick of it all and used this episode as a good excuse for a rant. There’s so much we want to leave behind us in 2024, but also a few things that we’ve really enjoyed this year that we hope to see more of in 2025, so don’t worry, it’s not all doom and gloom. You’ll want to pop the kettle on and buckle in for this one!

In this episode, we’re chatting about:

Our top icks we’ve seen on social media in 2024 that we definitely don’t want to see in 2025
Going in on faceless marketers and why we hope the whole MRR thing dies a death
Getting on our high horses about banner posts
Speaking of horses – why we personally want to see more horses and alligators in 2025 🐴🐊 and how you can apply that to your content (no, we haven’t gone mad, promise)
…and so much more – there’s been a lot of icks this year!

Check out the full show notes here!

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This episode is sponsored by Constant Contact

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129: Need More Money? When to Put Your Prices Up as a Social Media Manager

Tue, 05 Nov 2024 04:00:00 +0000

You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re in luck – we think there’s a number of different times that work well for a price increase, so there’s probably one coming up soon. In this episode, we’re sharing our favourite times to talk prices with clients and reassuring you that it’s absolutely fine to put your prices up, even if everything else is getting more expensive too. Especially if everything else is more expensive, in fact! So, you know the drill – notebook out, headphones in, it’s time to start planning your price increase!

In this episode, we’re chatting about:

Identifying key moments in a calendar year when you might like to raise your prices
The best time to start thinking about a new year’s price rise
Examples of situations where a client’s deliverables have changed and why you should adjust your pricing
How you could include a mandatory price review clause into your contract

Check out the full show notes here!

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128: How to Find Clients Who Can Pay High Prices

Tue, 29 Oct 2024 04:00:00 +0000

Getting on a call with a potential client and discovering they only have £50 to spend on you is bad – dropping your rates and accepting that price is so, so much worse. But how can you avoid doing this when it feels like no one coming your way can afford you? We’re diving into all things pre-qualifying and perfecting your show-up in today’s episode!

In this episode, we’re chatting about:

Finding out your base rates so you’re never losing money
How to get a budget out of your lead and not quoting them a set package price
Different questions you can ask to pre-qualify your leads
Making sure you’re showing up as a service provider worth paying top dollar for

Check out the full show notes here!

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127: Don’t Make These 8 Freelancer Money Mistakes

Tue, 22 Oct 2024 04:00:00 +0000

We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you haven’t got enough money for that conference ticket, are feeling overworked and underpaid, or don’t know whether you can raise your prices, having any sort of money problems isn’t a good feeling. We want you to feel empowered to change your ways to be able to grow your business and treat yourself to that new iPhone! (If you want to, of course. Other smart phones are available!)

In this episode, we’re chatting about:

The obvious money mistake and why we’re skipping straight over it!
Why preparation and planning should become your best friends
Keeping a float in your bank account – and which bank account you need
All things pricing, including handling price increases and what do to if a client asks you to do extra work

Check out the full show notes here!

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126: Our Three Secrets to Passive Income Success

Tue, 15 Oct 2024 04:00:00 +0000

Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But, there is an alternative that could be exactly what you’re looking for! This idea builds off of our Offer Triangle Framework (we have an episode just on this – link in the show notes!) and could be a nice complement to your existing client work. It won’t be easy, quick or truly passive, but it’s as close as you’re going to get!

In this episode, we’re chatting about:

The definition of passive income
What we really think of passive income and why it shouldn’t be the goal in business
Three alternative things you can test out in your business
How to combine all three to get you as close to passive as possible!

Check out the full show notes here!

Connect with us

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125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!)

Tue, 08 Oct 2024 04:00:00 +0000

Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode going into exactly that. What started as an idea for a simple PDF to help other social media managers has turned into so much more than we could have imagined and we’re so proud that we’ve created the go-to resource that people turn to again and again throughout their entire careers. And the best part is, if you join before next Friday at 10pm BST (that’s 18th October 2024!) you’ll get an extra special bonus that you won’t want to miss!

In this episode, we’re chatting about:

How we met and who we each think of as “Laura 1”
What prompted us to put client work aside for a moment and create a resource to help other social media managers
All the things that are currently included in The Social Media Managers’ Toolkit
How to get your hands on an extra special bonus that’s only included up until 10pm BST, 11th October 2024!

Check out the full show notes here!

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124: BTS: Our Instagram Audit Strategy

Tue, 01 Oct 2024 04:00:00 +0000

You know how it’s so much easier to work out how you want to improve a client’s account than your own? Yeah – us too! That’s why we’ve recorded this episode detailing the 6 things we’re looking at whenever we do an Instagram audit. Even if you think your account’s doing really well, it’s so important to every so often let someone else take a look at your account. Sometimes you just can’t see the wood for the trees! Grab your notebook and make sure you’ve written down our top tips for doing an audit!

In this episode, we’re chatting about:

Why it’s often quite hard to audit your own account!
The mistakes you might be making in 6 main areas
Tips for how you can build out your account and content in the right way
Why audits are a great service to offer

Check out the full show notes here!

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123: 7 Services to Sell to Make Extra Money from B-Roll Videos

Tue, 24 Sep 2024 04:00:00 +0000

Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle with creating b-roll reels for a number of reasons, whether that’s because their husband is rubbish at it (Laura Moore’s dilemma) or they just don’t hold themselves accountable to recording videos throughout their day. Enter: you. We’ve come up with seven different brilliant services you could start offering to make extra money in your social media management business. Whether you want to film them yourselves, or stay at your desk, there’ll be a service in this episode for you. So, don’t dilly-dally, fish out your notebook now!

In this episode, we’re chatting about:

What we think b-roll actually is
How you can create 7 different b-roll related services to sell
Plenty of ideas to get you started making money with these!

Check out the full show notes here!

Connect with us

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122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead!

Tue, 17 Sep 2024 04:00:00 +0000

“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of instructional how-to content? If so, please don’t do that – instead spend your time listening to this podcast episode! We’re sharing with you the six ways we believe you can give that all-important value to your audience (or your clients!) and maintain variety so that your followers don’t switch off. We never know what mood someone is in when they head for their favourite social media platform, so it’s important to create all of the six types. Tune in now to find out what they are!

In this episode, we’re chatting about:

Common misconceptions about value-based content
All the types of content you can create beyond just “how-to” content
How you can ensure your audience sees the type of content they’re looking for
Lots of ideas for your content along the way!

Check out the full show notes here!

Connect with us

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121: You’ve Just Signed a New Client - Now WTF Do You Do?

Tue, 10 Sep 2024 04:00:00 +0000

Whether it’s a “whoopee” from Laura Davis, or a Diet Coke break from Laura Moore, we all have our own ways of celebrating when a new client says they want to work with us. But once you’ve got over the excitement, now what do you do? How do you make the client confident that you’ve got your shit together and know that they’ve got a brilliant working relationship to look forward to?! In this episode, we’re sharing the exact steps we follow when we sign a new client, so you’ll be sure to onboard them with ease. Tune in now!

In this episode, we’re chatting about:

Why you insist you don’t start work until your contract is signed and your invoice is paid
Which questionnaires you’ll need to send as part of your onboarding process
Sorting out what things your client needs to give you access to (and why they need to sort their shit out before you start together)
Why you need to do an audit and strategy before you post anything – and not let the client tell you otherwise!

Check out the full show notes here!

Connect with us

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120: Starting a Brand New Social Media Account: What Would We Do?

Tue, 03 Sep 2024 04:00:00 +0000

Has a client ever come to you wanting you to start up a new account for them and you wonder if you went about it in the best way? Or wanting to start a new account for yourself and grow it as quickly as you can? In today’s episode, we’re sharing a few tips that we would implement if we were starting a new social media account, either for ourselves or for a client. It’s easy to feel like there’s so much you could be doing but want to put your time into the right things, but hopefully this episode will give you a bit of a checklist you can follow!

In this episode, we’re chatting about:

Considering what someone sees when they land on the account
How you can get the account visible quickly
Our thoughts on using ads on brand new accounts
Why you’ll need to be doing proactive engagement (we’re sorry!)

Check out the full show notes here!

Connect with us

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119: Make Money Creating the One Document All Businesses Need (But Most Don’t Have)

Tue, 30 Jul 2024 04:00:00 +0000

We don’t mean to spoil things, but it’s a Brand Voice Guide, and we bet you haven’t made one for yourself or for your clients yet. It’s such a vital document for every business owner, and for that reason you can make money creating these too. They’re going to help you and your clients sound like the same person across every platform, and help avoid any awkward faux pas where you share a GIF of your clients’ least favourite celebrity…

If you’re thinking, “I have no idea how to make one or even what should go in one!”, you know the drill by now - hit the play button!

In this episode, we’re chatting about:

The ins and outs of Brand Voice Guides - what they are, what goes into them and just how detailed are they?
Who needs a brand voice and why it’s so important
Why you’ll easily see the difference between working with clients who have a Brand Voice Guide and those who don’t
The sort of questions you can ask your client to create their Brand Voice Guide and a quick way to get ahead

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

Success Stories Of Social Media Managers

118: Make Money Out of Being Rejected

Tue, 23 Jul 2024 04:00:00 +0000

Potential client rejecting your proposal got you down? Don’t worry, you might still be able to work with them - just perhaps not in the way you expected! Okay, so they’re not ready for monthly management, or it’s not in their budget right now - what are they ready for? What is in their budget? Today’s episode is diving into how to find out how to flip rejections on their head and make potentially quite good money off the back of them!

In this episode, we’re chatting about:

Which rejections we’re talking about when it comes to making money
Working out what the client actually needs right now and offering them that instead
Our Offer Triangle Framework and where this will fit in
Just getting started and why you’re allowed to start with the basics

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

Success Stories Of Social Media Managers

117: Create Another Revenue Stream by Selling Social Media Group Training and Workshops

Tue, 16 Jul 2024 04:00:00 +0000

If you listened to episode 106 previously, you’ll know all about our Offer Triangle Framework. Today, we’re sharing all about how you can get started with one part of that: selling and hosting group training. From online masterclasses to in-house workshops and everything in between, if you’re ready for a new revenue stream, today’s episode is going to help you build out this exciting new avenue of your business. There’s definitely a lot that you need to understand before you start - the who, what, where and how - but hopefully with this episode and a little bit of JFDI attitude, you’ll be up and running in no time!

In this episode, we’re chatting about:

Finding the niche topic you want to deliver a training on
Easy tools and techniques to deliver a training without holding yourself back
If you need to create a sales page
Working out where your audience needs to be before the training
What you want your audience to do after they’ve completed your training

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

Success Stories Of Social Media Managers

116: Run Out of Content Ideas? Here’s 6 Things to Try to Inspire Yourself Again

Tue, 09 Jul 2024 04:00:00 +0000

Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone stole your inspiration overnight. What do you do?! Whether it’s content for your own business or your clients’ businesses that you’re stuck on creating, it’s happened to all of us at some point, so in today’s episode we’re compiling a few of our favourite ways to get your spark of inspiration back. Whatever you do, don’t try to force it - that’s an easy way to stress yourself out in no time. Just get out for a walk, pop your headphones in and make sure to note down the ideas we’re sharing in this episode!

In this episode, we’re chatting about:

Why taking a break can sometimes be the best thing for ideas
How to repurpose your content in loads of different ways
Snooping on other accounts and using comments and reviews inspire you
Finding the trends that will apply to you or your clients and using them in the right way

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

Success Stories Of Social Media Managers

115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways

Tue, 02 Jul 2024 04:00:00 +0000

Visibility is a tricky one - it’s so easy to blame feeling invisible as a business owner on the mysterious “algorithm”, but in actual fact, there’s a lot of different things you can do to get more visible. These methods will work for your own business or your clients’ businesses - but you do need to be charging your clients enough and in the right way so that you have the flexibility needed to work on these visibility techniques. We’re discussing this more and the nine different ways you can get visible in today’s episode!

In this episode, we’re chatting about:

Nine different ways you can grow your visibility (some you might not have thought of!)
Why you might want to try out some new methods and examples of each different visibility technique
The reason that social media managers need to charge their clients appropriately so that they have freedom to use these visibility tactics

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

Success Stories Of Social Media Managers

114: Should You Start Offering a Threads Service as a Social Media Manager?

Tue, 25 Jun 2024 04:00:00 +0000

Almost a year ago, Threads launched (where does the time go?!) as Meta’s rival to Twitter and we thought it was time to catch you all up on how we’ve been using it over the last year. We won’t lie, it’s not hugely strategic, but we still love it as a fun alternative platform to use when you just fancy a quick scroll. However, there are of course brands absolutely smashing it on Threads, so you might be wondering - should my clients be using Threads in a strategic way and could I actually offer it as a service? Now that the hype has died down, we’ve assessed the lay of the land and will be sharing all with you in today’s episode!

In this episode, we’re chatting about:

What Threads looks like for us now that we’re almost a year in
The types of businesses and content that we see performing really well on Threads
Scheduled content on Threads and why we’re worried about it
Why we think charging your client to post on Threads for them is a bad idea
What a potential Threads service could look like for your clients

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

Success Stories Of Social Media Managers

113: Three Simple Tweaks to Get More Clients

Tue, 18 Jun 2024 04:00:00 +0000

If you mention to us that you’re struggling to get new clients, firstly: don’t be surprised if Laura Davis comes stalking your social media, and secondly: there’ll definitely be three simple tweaks you can make that will easily have new clients heading in your direction! These tweaks will work for you no matter what industry you serve or services you offer, and this episode is a quick one - so there’s really no excuse to not implement them ASAP!

In this episode, we’re chatting about:

Why you need to stop thinking that telling people you have capacity is a bad thing
The main reason you need to make it so easy for people to get in contact with you (and no, DMs don’t count)
Nailing down your niche (yes, again! Check out last week’s episode if you haven’t already)
The Client Magnet Masterclass that you can dive into after this episode that will help you find great clients and repel low paying leads

Check out the full show notes here!

Connect with us

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112: Finding Your Niche to Stand Out More as a Social Media Manager

Tue, 11 Jun 2024 04:00:00 +0000

Niching - you’ve probably already been told you should do it, but why? When we started our businesses, we both niched down in different ways to each other. In today’s episode, we’re sharing the four main ways that you can niche your business - and we’d both choose the same, more niche-y option!

It can definitely feel scary choosing your niche, but once you do, you’ll find it makes everything so much easier for you - so it’s not a decision you can delay. Tune in now with your notebook to start working out where your chunk of the market lies!

In this episode, we’re chatting about:

How we niched differently but why for both of us it was the best thing we did for our businesses
Why niching makes marketing your business a whole lot easier
What the four main ways of niching are
How to discover the language that your audience likes to hear (Laura Davis is NOT a mompreneur!)

Check out the full show notes here!

Connect with us

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Mentioned in this episode:

Success Stories Of Social Media Managers

111: Instil Confidence in Potential Clients Without Guaranteeing They’ll Go Viral

Tue, 04 Jun 2024 04:00:00 +0000

There’s nothing worse than sitting down on a discovery call and a potential client says “can you guarantee me that every piece of content you post will go viral and I’ll end up with more followers than Kim K?”. You already know the response: “err…no!” - because you understand how social media works! But, if you have a prospect on that Zoom call with you who feels uncomfortable in not having a guarantee, what can you do? Well, in today’s episode, we’re covering what you can do to make them feel totally confident about signing on the dotted line, knowing that their social media will be well managed - and that going viral isn’t the be all and end all.

In this episode, we’re chatting about:

Why we think you should never, ever make a results-based guarantee to a potential client
Handling a potential client saying they want a guarantee or they’ll go elsewhere
Three main ways you can get your clients feeling confident in you and your work
What you can actually make a guarantee about!

Check out the full show notes here!

Connect with us

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110: Taking Time Off this Summer as a Social Media Manager: Part 2 - Client Relationships and Conversations

Tue, 28 May 2024 04:00:00 +0000

It’s the second part of our mini-series all about getting you as organised and prepared as possible for your summer plans - and today we’re jumping into how to approach your clients with the information that you’re going to be spending some time hanging out on a sun lounger this summer. Even if you’re not, you deserve a break in whatever form it comes, and you’ll need to be upfront and clear with your clients about what that’s going to look like for them and their socials. We know sometimes these conversations might feel awkward, but that’s what this episode is here to help you with!

In this episode, we’re chatting about:

Working out your holiday plans before approaching your clients
Starting the conversation with them and how to not feel awkward about it
Deciding on your boundaries and why you should never break them
What a crisis management document is and why you need one!

Check out the full show notes here!

Connect with us

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109: Taking Time Off this Summer as a Social Media Manager: Part 1 - Content Planning and Getting Ahead

Tue, 21 May 2024 04:00:00 +0000

Summer is almost here (we think!) and it’s time to start thinking about when you’re going to want time off over the next few months. Whether you’re picturing a week on a sun lounger or just the ability to step back a bit over the school holidays, the time to be getting prepared and ahead is now! This episode is the first of a two-parter diving into our tips for time off over the summer (or any time of year, really) and today we’re covering all things content planning and getting your schedulers nice and full in advance. So if you’re ready for your clients to feel happy and looked after knowing that everything is sorted so you can swan off into the sunset, daiquiri in hand, get your headphones ready for today’s episode.

In this episode, we’re chatting about:

What you can start doing today so you’ll be ahead of the game come summertime
Discussing with your clients what you need from them and what content you can be putting out
Watching what you’re posting on your own social media so clients aren’t worried
Why templates and outsourcing will make your life just that little bit easier

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

108: Why We Suggest You Dump “Social Media Content Dumps” in the Bin

Tue, 14 May 2024 04:00:00 +0000

Content dumps - dump by name, dump by nature. We are not fans of content dumps at all and mainly that’s because they just don’t make much sense! If you’re going to put in the hard work creating 30 new posts, why drop them all in one day, then vanish to never be seen again (until the next dump, that is). How, then, do you handle it if your client wants to jump on the trend and asks you to do a dump? Well, we’re covering all in this episode, so if you’re feeling bored enough with your content to want to try something drastic, tune in now!

In this episode, we’re chatting about:

Why we think content dumps are a silly way of posting on social media
What is even leading people to want to do content dumps
How to respond if your client asks you to do a dump for them… 😳
What else you can be trying out instead of dumping your content

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Everything we know about Meta's new 'pay to play' options & how it affects social media managers

Thu, 09 May 2024 08:00:00 +0000

Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links in Reels and the opportunity to be featured on the platform.

But what does this mean for you as a social media manager? We're diving into it all and picking apart this new 'pay to play' version of Meta's platforms in this bonus episode.

We're sharing what these updates are, what they mean and how to navigate them with your clients.

Read about the new paid options here.

Learn how to run Meta ads for your clients in The Social Media Manager's Toolkit.

We'd love to chat more about this so, drop into our Facebook community or DM us on Instagram!

107: Write Better Copy so People Stop the Scroll and Engage with You Instead

Tue, 07 May 2024 04:00:00 +0000

There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals - and we think that’s wrong! We just believe that people are reading captions in a different way than how they used to, so it’s time we work on adapting to this new way of reading.

Basically, if you aren’t hooking people in and making it easy for them to read your caption, you’ll be losing readers quicker than a flash. Today’s social media users are so ready to be distracted by the next post, a different platform to scroll on or even just something else going on in the real world, that you have to have an amazing scroll-stopping hook to get them to carry on reading. You also need to be getting to the point quickly - no long winded, boring descriptions please! If you’re ready to increase your engagement by writing better captions, tune in today to learn all about copy and captions.

In this episode, we’re chatting about:

The way in which people have changed the way they read captions over time
What “copy” actually is
Writing the best hooks so that people want to keep reading and how long your copy should be
How to format your copy in the best way possible

Check out the full show notes here!

Connect with us

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106: Use Our Simple Framework to Make More Money as a Social Media Manager

Tue, 30 Apr 2024 04:00:00 +0000

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then, today’s episode should be going right in your queue! You’d be surprised how easily it can happen that a few clients roundabout the same time as each other will end services for one reason or another, leaving you panicking about signing a new one - as you’ve no doubt taken your foot off the marketing accelerator due to being busy or just not seeing the point.

Our solution to this is “The Offer Triangle” and building your offers around this will help you to have more peace, security and fun in your business - who doesn’t want more of that?! Hit that play button to find out what The Offer Triangle is and ways you can apply it to your business today.

In this episode, we’re chatting about:

Why we think you should be diversifying your offers
Things we’ve sold to implement the offer triangle in our own businesses in the past
All the different things we could think of that you could sell to create your own offer triangle
Our very special calculator to help you work this all out

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

Check out the Adobe Express video editor at adobe.com/express/create/video/social #AdobeExpressAmbassadors #Ad

105: Why You Might Want to Rethink Hosting a Giveaway on Social Media

Tue, 23 Apr 2024 04:00:00 +0000

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel like giveaways have had their day. In our opinion and experience, all they seem to do is attract people who love a freebie and wouldn’t be willing to buy your product after the giveaway is finished. But, there are definitely a few ways you can use a competition to generate good brand awareness, and we’ll be covering that, along with the legalities of hosting a giveaway on social media, too.

In this episode, we’re chatting about:

What drives us up the wall about the tag-everyone-you-know-and-comment-your-dog’s-favourite-food style of competition
Why you might want to have a rethink if you think gaining followers from a giveaway is a good thing
How to structure your competition and content to ensure good brand awareness
What you need to be aware of when it comes to the legal side of giveaways

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

Learn about Adobe Express

Check out the Adobe Express content scheduler at: https://www.adobe.com/express/feature/content-scheduler Watch our video walkthrough here: https://www.facebook.com/thetwolauras/videos/1817146488786457/?idorvanity=2136566389786891

104: Buying Habits Have Changed… Here’s How to Influence Buyers’ Decisions as a Social Media Manager

Tue, 16 Apr 2024 04:00:00 +0000

How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today (which we hope it is!), probably far more than you can count, which understandably can feel quite overwhelming. The rise of social media and influencers have made a lot of people feel like they’re being sold to all the time, so how can you, as a social media manager, feel confident that you are doing your level best to get your clients’ customers ready to purchase? We’re covering it all in today’s episode!

In this episode, we’re chatting about:

How social media and influencers have changed how we all buy things
What you might do to ensure that your clients’ audiences are in a buying state
The buying process and how to create content that covers every part of this
Consideration periods and the different reasons that people buy

Check out the full show notes at thetwolauras.com/ep104

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

103: Ethically, Should You Use AI as a Social Media Manager?

Tue, 09 Apr 2024 04:00:00 +0000

In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform we use has some sort of AI feature incorporated into it. But does that mean that we should be using it, and what are the ethics around that? And what even is the best way to be using AI? Because as we all know, ChatGPT still writes like a robot and we can spot it a mile off! In this episode, we’re diving into the minefield that is the world of AI, covering all sorts of topics from use cases, ethics, legalities and even *that* Charlie and the Chocolate Factory event (if you missed the drama surrounding that, you’re in for a treat!). So, join us as we get our thoughts in order around the rapidly booming world of AI!

In this episode, we’re chatting about:

The rise of AI and whether we need to watch our backs
Where we have implemented AI into our business and it works really well
When you really ought to declare you’ve used AI
Getting comfortable having the conversation with your clients about AI

Check out the full show notes at thetwolauras.com/ep103

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

102: Win More Clients with a High-Converting Proposal

Tue, 02 Apr 2024 04:00:00 +0000

Some questions we see SO often in our Facebook group is “what should I put in my proposal?” or “my proposal is taking hours, how long should it take?” or even “what price should I put on my proposal?” and we’re here in today’s episode to put all these questions to rest. You should already have all the information you need, and it certainly shouldn’t take you hours - 15 to 30 minutes max!

If you’re thinking “well there’s no way I could do it in that length of time”, then today’s episode is just the one you need to listen to. Your proposal should be converting clients with ease, because it’s given them absolutely everything they need to know to work with you. It’s definitely not an easy process doing it for the first time, so if you’re ready to create your first proposal and want it to be a winner, or your proposal just isn’t winning you as many clients as you would like - tune in to today’s episode!

In this episode, we’re chatting about:

How Laura D learnt to send a proposal every single time
Why your discovery calls are the most important part of knowing what to put in your proposals
A checklist of what should and shouldn’t go in your proposals
Two sneaky tricks you can use to help draft up your proposal so much quicker!

Check out the full show notes at thetwolauras.com/ep102

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

101: Handling Social Media Backlash and Negative Comments on Your Content

Tue, 26 Mar 2024 04:00:00 +0000

What’s our least favourite thing as social media managers? Definitely when negative comments get posted on our content or our clients’ content. We all know people don’t mind saying things behind a screen they’d never say in real life, but we still have to handle it!

In today’s episode, we’re going to talk all about different types of comments we’ve received from different types of people, from trolls to angry customers. It can be really hard to know how to respond in various situations - or whether you should even respond at all! But never fear, you’re sure to finish this episode with an action plan of how you can move forward in dealing with negative comments with confidence.

In this episode, we’re chatting about:

The effect on your mindset when negative comments appear
How to avoid seeing negative comments when you don’t want to
Which comments you should respond to and which you should ignore
When to filter, block or delete the people in question

Check out the full show notes at thetwolauras.com/ep101

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

100: Arguments, JFDI Attitudes and Big Business Mistakes

Tue, 19 Mar 2024 04:00:00 +0000

100 episodes - where on earth did the time go?! Thank you so much to all of our wonderful listeners and especially those of you who took the time to leave us a review (...shameless plug to do so if you haven’t already!).

In this episode, we’re doing a Q&A of all the burning questions you sent in to us - from whether we argue, to getting things done and our absolute non-negotiables in business - you’re sure to enjoy this special behind the scenes episode and take away a thing or two you might be able to implement in your own business.

Here’s to the next 100 episodes, and let’s all hope that Laura Davis can learn some sayings before we get there!!

In this episode, we’re chatting about:

Our JFDI attitude and getting things done day-to-day
The top three mistakes you might be making in business
Bullshit radars and why we don’t claim our toolkit can make you 6-figures (but it definitely can!)
That time Laura Moore slammed her laptop shut during a Zoom call!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

99: Stop Sliding into DMs with Cold Pitches

Tue, 12 Mar 2024 04:00:00 +0000

A salesman at the door, or a DM-slide - it’s all the same to us. Please stop!! If you don’t even know our names, or what we do for a living and why your product or service is exactly what we’re looking for (and probably, even then!) we don’t want to hear about it. What we do want is intentional networking and relationship building, and that’s part of what we’re going to cover in today’s episode. It might be the long game, but it’s honestly the best way to find clients without feeling like you’re getting the metaphorical door slammed in your face.

In this episode, we’re chatting about:

Why we truly hate cold pitches
The long game when it comes to finding clients and why you should play it
Starting discussions with people in a natural way
Why warm pitching is absolutely encouraged

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

98: Exactly How to Get Started as a Social Media Manager

Tue, 05 Mar 2024 04:00:00 +0000

Feel overwhelmed and confused with starting your business? Don’t worry - you’re definitely not alone, and we’re here to help you through it! In the beginning, you’re wearing more hats than you can shake a stick at, and it can be hard to know where to focus first, wanting to get everything done at once. But we think there’s definitely a process to getting your business up and running, which we’ll be going into more detail about in today’s episode. We’re also going to make sure you feel confident when people ask about your pricing, covering an exercise that we love to do on a regular basis. And finally, if you’re not a new social media manager - you’ll still get some a-ha moments from this episode, so keep listening!

In this episode, we’re chatting about:

Marketing or business back-end - which should come first?
How to find your first-ever clients, and whether we think cold pitching is a good idea
If you need to wait until you’re an expert in your platform before you start signing clients
Finding the ideal price to sell your services at

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us at TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

97: Increase Your Income Significantly This Year With This One Underrated Change

Tue, 27 Feb 2024 04:00:00 +0000

It’s no secret that ads are everywhere in today’s world! One of the most popular places to see ads is on the Meta platforms, Facebook and Instagram and as demand for ads booms, so does the requirement for ads managers. As a social media manager, you might be finding some hurdles in your daily work life that you’d like to overcome - and ads management might just be the answer you’re looking for, as it can often come with increased income, flexibility and time freedom. As we both manage ads and social media on a freelance basis, we think we’re really well placed to compare the two so that you can see if making the jump to ads management might be the perfect thing for you and your business!

In this episode, we’re chatting about:

Why we’re passionate that all social media managers should have the opportunity to become ads managers
The leaps in income you can achieve as an ads manager
What skills are required
How your freedom and flexibility could massively improve by becoming an ads manager

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

96: How We Built a Highly Engaged Community in a Facebook Group Without Ever Using the @everyone Tag

Tue, 20 Feb 2024 04:00:00 +0000

In our free Facebook Group, The Social Media Managers Hub (linked in the show notes if you haven’t joined us yet!), you might have noticed that we steer well clear of that dreaded @everyone tag. We all hate unnecessary notifications, and so when we get one trying to drag us kicking and screaming to a group we aren’t interested in looking at currently, it really winds us up!

We know how to run Facebook Groups - we’ve got a free one and a paid one currently (also linked in the show notes!) and we’ve run a whole host of groups in the past, so we’re confident we know what we’re talking about when we say using the @everyone tag isn’t the way to go to build your group's engagement and foster a happy community. Dive into the episode to learn what we think you should be doing to create a thriving community that actually builds your network!

In this episode, we’re chatting about:

The main reasons we love Facebook Groups and don’t think they’re going anywhere!
Why people use the @everyone tag when they really shouldn’t
What you need to consider if you’re thinking of creating your own Facebook Group
How to organically increase engagement and create a group with the right people in it

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

95: Dishing the dirt on the “Faceless Marketing” Instagram Trend

Tue, 13 Feb 2024 04:00:00 +0000

Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If you haven’t, you’ve probably been avoiding Instagram for some reason - because it’s EVERYWHERE. After a really weird exchange, Laura M had with a faceless account sharing complete Instagram lies, we decided to start investigating this faceless marketing trend that’s been popping up over the last few months. And we’re asking the ultimate questions - should you embrace it, or completely avoid it?

In this episode, we’re chatting about:

Who is running the faceless marketing accounts
The link between this trend and Master Resell Rights
Why you can’t compare the vanity metrics between their posts and your
Ways you can monetise your account in a non-sleazy way

Check out The Social Media Managers Toolkit here!

Read the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

94: How to Improve Your Instagram Content to Drive More Engagement and Reach More Customers

Tue, 06 Feb 2024 04:00:00 +0000

Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort into it, it had to work for us, otherwise we were just wasting our time. So often Instagram can feel like such a one-sided relationship - putting all our time and energy into creating the same content as everyone else on a platform where the algorithm doesn’t even seem to like us! But, with the strategies we’ve implemented over the last few months, we’ve boosted our conversions by 27% - mind blowing! (And, that’s the metric that pays our bills!). So, if you’re ready to learn what we’ve started to focus on, and what we’ve left behind, jump into today’s episode.

In this episode, we’re chatting about:

What we’ve changed in the last 90 days
Why we’ve finally ditched vanity metrics
The importance of discovering the type of content that you find easy to create
What we’ve started doing instead of using hashtags

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

93: Why Your Lead Magnet Isn’t Working and What to Do About It

Tue, 30 Jan 2024 04:00:00 +0000

There are so many things that can make or break your lead magnet, and a really good one can turn a new subscriber into a paying client pretty quickly! In today’s podcast episode, we’re diving deep into the mistakes you might be making that means your lead magnet isn’t serving you and your business as it should be, and giving you top tips on how to create a freebie that will be just as good as any paid product in your offer suite.

In this episode, we’re chatting about:

What the point of a lead magnet actually is
If your lead magnet is serving you properly and directing people to t he next thing you want them to do
How frequently you need to promote your lead magnet
Whether your sign-up page is putting people off
What to call it instead of “freebie” or “lead magnet” to make people rush to give you their email for it!

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

92: Navigating Life and Business with a Breast Cancer Diagnosis with Allison Christie

Tue, 23 Jan 2024 04:00:00 +0000

So many things in life can be much harder to navigate as a freelancer compared to being employed, and none more so than when you are confronted with a medical diagnosis. That’s what happened to today’s podcast guest, Allison Christie, when, with no prior symptoms or warning, she was diagnosed with breast cancer. Her whole business was thrown up in the air as she considered how to move forward, what needed to go, what could stay, and how she could keep as much income as possible while reducing her hours to allow her to go through treatment. Now she’s out the other side, she’s kindly come on our podcast to chat to us all about her experience and how she managed to make the necessary changes to keep her business running through this difficult time.

Our guest, Allison is a Meta Ads Manager who heads up a small agile team of freelancers/subcontractors and they are all about helping health and wellness businesses thrive with results-driven marketing. This episode is sure to make you consider whether your business is serving you as it should be, and whether you need to shake up any of your service offerings, like Allison had to with her dreaded power hours! (Spoiler alert: she now loves them!).

In this episode, we’re chatting about:

The impact of a cancer diagnosis on your business
What to expect when opening up to your clients about your situation
Re-evaluating your business after your diagnosis
Supporting others who are going through a life-changing medical experience

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

91: The real difference between working with high paying and low paying clients as a social media manager freelancer

Tue, 16 Jan 2024 04:00:00 +0000

How can you charge the big bucks? What’s the difference between working with a low paying client Vs a higher paying client? That’s what we’re uncovering in this episode!

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

90: How to get new clients when you only have a small audience on social media

Tue, 09 Jan 2024 04:00:00 +0000

With all the hype about audience growth right now, we're back to remind you that you don't need a big audience to be a successful social media freelancer and to share our advice for getting new clients even when your audience is small!

Grab our ultimate guide to remixing your content here: https://join.thetwolauras.com/lm-12-ways?utm_source=podcast&utm_medium=shownotes&utm_campaign=lm-12ways

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

89: Can we PLEASE not take these social media icks into 2024?

Tue, 02 Jan 2024 04:00:00 +0000

Do these things give you the ick too? In this episode, we're talking about the things we see on social media that make our eyes roll, our blood boil, and our ick levels rise to their highest levels... but we say it all with love (ick)

We want to know what your social media icks are too... drop into our DMs to let us know or chat with us in our Facebook community!

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

88: Has this year been a success for you? Let's find out!

Tue, 26 Dec 2023 04:00:00 +0000

How did 2023 work out for you? In this episode we're diving into a quick exercise to help you see how well you've done this year. And we're taking our own advice and sharing our own successes too!

To help you plan for 2024, grab our free annual planning workbook to map out your personal and business goals - download it for free at thetwolauras.com/free

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

87: How to navigate the new era of privacy on social media as a marketer

Tue, 19 Dec 2023 04:00:00 +0000

The way people use social media has changed... dramatically! These are the biggest changes we've seen in years so in this episode we're uncovering how people will be using the social media platforms in 2024 and beyond and dive into how you can navigate these changes.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

86: Four common questions social media freelancers have when it comes to Meta ads... and our frank and honest answers!

Tue, 12 Dec 2023 04:00:00 +0000

There are four questions we get asked all the time when it comes to Facebook and Instagram ads, so in this episode we're answering them for you!

Whether you already manage ads, are thinking about managing ads, or have zero interest in ads at all, you'll still get some great tips from this episode.

To learn how to become a confident Meta ads manager, check out The Social Media Managers Toolkit which includes our signature Meta ads programme, Ads Manager Academy.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

85: The realities and practicalities of being a freelancer when you have a disabled child - Laura Davis interviews Laura Moore in this behind the scenes episode

Tue, 05 Dec 2023 04:00:00 +0000

In this episode, Laura Moore is sharing the realities of juggling business life with being a 24/7 carer for her disabled son, William. Laura Davis asks all the tough questions as we dive into what it's really like and get some practical tips to help anyone else juggling life commitments and freelancing.

If you are a SEN parent and would like a space where you can get practical business support as well as have somewhere to talk to other parents in these situations, check out The Inner Hub, our monthly membership. thetwolauras.com/inner-hub

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

84: What should you call your social media business? We discuss your options for naming your business!

Tue, 28 Nov 2023 04:00:00 +0000

Naming your business is HARD.. right? So in this practical episode we're sharing some tips to help make it far easier so you can move forwards with launching your social media business.

We'd love to hear how you chose your business name, drop into our DMs and spill the beans! https://instagram.com/thetwolauras

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

83: Stop playing small & have more impact in 2024

Tue, 21 Nov 2023 04:00:00 +0000

2024 is YOUR year!! So in this episode we are talking about how you can stop playing small and make a bigger impact with your social media management business.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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82: Don't risk losing your business! Follow these steps to secure your income for the future.

Tue, 14 Nov 2023 04:00:00 +0000

In this episode we are diving into the dangers of running an online business and how you can avoid some of the most common mistakes and issues that other social media freelancers find themselves facing.

The tips you hear in this episode will help you and your clients and might even inspire some great social content too 😉

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

81: How to prove your ROI as a social media freelancer so your clients keep paying you for longer!

Tue, 07 Nov 2023 04:00:00 +0000

The best way to keep your clients paying for longer is to not only get them results, but prove they've had a return on their investment. In this episode, we're diving into how you can do that.

Grab our UTM builder for free at thetwolauras.com/utm

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse

Get an extended 2 month trial on Agorapulse

80: Where is Your next Client Hiding? 8 Places to Find Your Ideal Social Media Clients

Tue, 31 Oct 2023 04:00:00 +0000

Feeling like your ideal client is playing a game of hide and seek? We get it. The hunt can sometimes feel overwhelming. But what if we told you there are specific places where your next client might just be waiting for you?

In this episode, we'll guide you through 8 prime spots where your ideal social media clients might be looking. No more guesswork; just actionable insights to make your client search a whole lot easier!

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

79: How to take time off and still make $$$ in your social media business

Tue, 24 Oct 2023 04:00:00 +0000

Taking time off over Christmas might seem like a far off dream but in this episode we are turning it into a reality so you can have a break and STILL make money during the festive period!

We're sharing how we've made money in the past while tucking into our Turkey and explaining how you can do the same!

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

78: To Charge or Not to Charge? Navigating the 'Work for Free' question as a freelance social media manager.

Tue, 17 Oct 2023 04:00:00 +0000

To Charge or Not to Charge? The question every freelance social media manager grapples with. While the idea of working for free might seem counterintuitive, there are moments when it can be a strategic move.

In this eye-opening episode, we unveil THREE specific scenarios where offering your expertise without a price tag can pave the way for bigger opportunities and long-term gains.

Prepare to be surprised and discover when 'free' can be a very smart investment in your freelance business.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

77: How to feel more confident going into a discovery call

Tue, 10 Oct 2023 04:00:00 +0000

Ever felt that pang of anxiety before a discovery call? You're not alone. But what if you could transform that nervous energy into unshakeable confidence? Dive into this episode to unlock the secrets of mastering discovery calls. We're not just talking about feeling good; we're talking about winning over clients and boosting your earnings. Because when you radiate confidence, clients notice—and they're willing to pay for it

Mentioned in this episode:

The Social Media Managers Toolkit - thetwolauras.com/toolkit

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

76: This Month's 'Must-Share' Social Content (Based on a Proven Framework)

Tue, 03 Oct 2023 04:00:00 +0000

In this episode we're walking you through the trademarked framework we use to create content for our own business, and our clients so you can use it for yours too. Perfect for anytime you're stuck for something to say on social!

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

75: Maximise Your Black Friday Profits: Proven Strategies to Cash In!

Tue, 26 Sep 2023 04:00:00 +0000

Black Friday isn't just about snagging great deals; it's a goldmine for savvy social media managers ready to cash in!

Dive into this episode to uncover strategies that can boost your earnings long before the big day.

But that's not all. We're also dishing out exclusive content ideas to help you stand out and solidify your reputation as the go-to social media expert.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

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Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

74: How to add affiliate income to your business as a freelance social media manager

Tue, 19 Sep 2023 04:00:00 +0000

Affiliate marketing has helped us generate thousands and thousands of pounds of additional income. So in this episode, we're sharing how YOU can do that too!

Mentioned in this episode:

Thrivecart, the all-in-one payment processing system we use for our business - thetwolauras.com/thrivecart

Searchie - the course and membership site hosting service we use and love - thetwolauras.com/searchie

Our main website thetwolauras.com

Our membership for freelance social media managers, The Inner Hub® thetwolauras.com/inner-hub

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

73: Do these things BEFORE you launch your course!

Tue, 12 Sep 2023 04:00:00 +0000

Launching a digital or live course is the perfect way to increase your income as a freelance social media manager but before you dive in head first, there's a few things you need to consider. In this episode we're sharing some key things you should do BEFORE you launch your course so you can ensure it gets off to a flying start.

Mentioned in this episode:

social prf, the psychology driven social media marketing programme > https://thetwolauras.com/social-prf

Thrivecart - online platform for processing payments, managing affiliates and hosting your digital course. >> https://thetwolauras.com/thrivecart

The Inner Hub membership for freelance social media managers >>> https://thetwolauras.com/inner-hub

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

72: A simple way to get people on your email list

Tue, 05 Sep 2023 04:00:00 +0000

You already know you need people on your email list, but how on earth can social media managers get people to join an email list? In today’s episode we’re sharing a really simple but effective way to generate valuable subscribers that you can turn into paying clients!

Talked about in this episode:

→ Scoreapp - take a trial here thetwolauras.com/scoreapp

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

71: How to generate additional cash in your business

Tue, 25 Jul 2023 04:00:00 +0000

Looking for more ways to increase your income? In this episode, we're taking you through our Offer Triangle framework and sharing 3 services you could offer RIGHT NOW to increase your income.

Also mentioned in this episode → The Social Media Managers Toolkit

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

70: What should you actually say in your emails!?

Tue, 18 Jul 2023 04:00:00 +0000

You know you need an email list, but what should you actually say in your emails!? That's what we're discussing in this episode.

Need ideas for your lead magnet? Go to thetwolauras.com/ideas to grab over 30 ideas!

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

69: Threads! What is it & how to use it as a social media manager.

Tue, 11 Jul 2023 04:00:00 +0000

Threads just launched, and we're here to help you figure out whether you should be on it and offering a Threads service to your social media clients.

We're also hanging out in our Facebook community to continue the conversation and answer all your threads questions - join us in there thesocialmediamanagershub.com.

Learn how to get better results on any platform, including Threads, in social prf, the psychology-driven social media marketing platform. Thetwolauras.com/social-prf

Write a brand voice guide for your clients with our template thetwolauras.com/brand-voice-guide

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

68: Are you giving off these red flags and putting off potential clients?

Tue, 04 Jul 2023 04:00:00 +0000

You might be turning clients away without even realising it!

In this episode we talk about the red flags we're seeing social media managers raise subconsciously which is putting off prospective clients.

Mentioned in this episode:

The No Faff Plan - thetwolauras.com/nofaff

The Inner Hub membership - thetwolauras.com/inner-hub

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

67: How to work in social media without it taking over your life.

Tue, 27 Jun 2023 04:00:00 +0000

Working in social media can sometimes feel like you're on call 24/7... exhausting!

But it doesn't have to be that way! In this episode we're talking tips and strategies to make sure you can take a break and don't have clients constantly hassling you!

Mentioned in the episode - The Social Media Managers Toolkit

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

66: How to choose the perfect scheduling tool

Tue, 20 Jun 2023 04:00:00 +0000

Picking a scheduling tool is not easy! There are SO MANY choices out there! So in this episode we're breaking down the key things to consider before spending money on a scheduling tool for your clients.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

65: How exactly should a freelance social media manager structure their prices?

Tue, 13 Jun 2023 04:00:00 +0000

Pricing is ALWAYS a hot topic so in this episode we're diving into how to structure your pricing packages.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

64: How much money can you make as a freelance social media manager

Tue, 06 Jun 2023 04:00:00 +0000

In this episode we're diving into how much money you can make as a social media manager.

We're sharing

→ How much Laura D charged when she first started (spoiler alert, it wasn't much!)

→ How to change your offer to increase your income

→ How to use the Offer Triangle® to make more money

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

63: Four ways to get clients (even when you have no experience as a social media manager)

Tue, 30 May 2023 04:00:00 +0000

In this episode we're sharing four ways to get clients as a social media manager, even when you're brand new to the industry.

You'll hear

→ How we got our first clients

→ A simple post to try today

→ How we'd introduce ourselves

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

62: Do social media managers need a formal qualification?

Tue, 23 May 2023 04:00:00 +0000

Do freelance social media managers need a formal qualification?

We think not! And in this episode, we're sharing all the reasons why!

We're discussing

→ Why qualifications are not important

→ What we've done instead of getting qualified

→ The 2 things you need more than a qualification

Check out The Social Media Managers Toolkit at thetwolauras.com/toolkit

Learn about psychology-driven social media marketing at thetwolauras.com/social-prf

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

This episode is sponsored by Agorapulse.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

61: Building a business as an Instagram coach with Milla Richardson from Pink Storm Social

Tue, 16 May 2023 04:00:00 +0000

In this episode we're joined by Milla Richardson from Pink Storm Social to discuss all things Instagram.

Milla is here to make Instagram as simple as possible for businesses trying to sell a service, a product or both!

WE’LL BE DISCUSSING:

Milla’s business model for viral content
What works on Instagram (& what doesn’t)
The shady marketing tactics you need to watch out for
What Milla would do differently if she had to start over from scratch

If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras

We would love to continue the conversation with you, so come and chat with us in our free Facebook community, The Social Media Managers Hub, or drop us a DM on your preferred platform by searching for @thetwolauras.

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

CONNECT WITH MILLA:

Instagram: https://www.instagram.com/pinkstormsocial

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

This episode is sponsored by Agorapulse.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse

Showit: https://account.showit.co/r/thetwolauras

Tonic: https://tonicsiteshop.com/?ref=thetwolauras

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

60: How to stay sane when you work in social media

Tue, 09 May 2023 04:00:00 +0000

Reducing your social media use can significantly lower levels of anxiety, depression and loneliness. And it can help you sleep better, and we all know what a difference sleep makes to our lives!

But how can you actually reduce the time you spend on social media when you work as a social media marketer?

In this episode, we're talking about:

👉 How to reduce your screen time & stop social media being a distraction (even when you work on social media all day long!)

👉 The best ways to stop other people's content making you feel shit 💩.

👉 How to stop your clients from affecting your stress levels.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

This episode is sponsored by Agorapulse.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

59: Using TikTok as a service based business with Penny Walker

Tue, 02 May 2023 04:00:00 +0000

In today's episode, we are joined by TikTok trainer, Penny Walker. Tune in to hear the mistakes you might be making on TikTok and how to avoid them.

Penny specialises in teaching fun-loving, lifestyle brands to create great content for TikTok growth. Her goal is to give you the skills, confidence and mindset to produce effective short-form video fast, without eating into your busy day. With more than seven years of experience working in content, design and social media, she can help you to raise brand awareness, connect with new audiences and boost your monthly revenue. And - best of all - you’ll have a blast doing it!

WE’LL BE DISCUSSING:

Why freelancers are so hesitant to use TikTok for their business
Why TikTok views don’t matter & the metrics you should be focusing on instead
How to leverage TikTok for your clients’ business
TikTok mistakes you might be making
What you can do right now to get a quick win

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

CONNECT WITH PENNY:

TikTok: https://www.tiktok.com/@barbrusa_social

Instagram: https://www.instagram.com/barbrusa_social/

LinkedIn: https://www.linkedin.com/in/penelopewalkerbrusarosco/

Book your place on the next WOT the TOK Waitlist here: https://www.subscribepage.com/tiktokcoursejune23

This episode is sponsored by Agorapulse.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse

58: Unlocking Pinterest Potential with Faye Strange

Tue, 25 Apr 2023 04:00:00 +0000

In this episode we're joined by Pinterest expert, Faye Strange, to talk all about how being a Pinterest manager is different from offering social media management.

Faye is a Pinterest expert who helps inspiring service-based businesses with educational content to share, reach more of their target audience and increase their revenue through Pinterest marketing.

WE’LL BE DISCUSSING:

What makes a good Pinterest management client
Whether social media managers can easily make the shift to social media management
How to make the most out of Pinterest, both for yourself and your clients businesses

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

CONNECT WITH FAYE:

https://www.strangesocial.com/

https://www.instagram.com/fayestrange_social/

https://www.pinterest.co.uk/strangesocial/

https://www.linkedin.com/in/fayestrange/

This episode is sponsored by Agorapulse.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

57: Make your website a strong business asset with Tom Garfield

Tue, 18 Apr 2023 04:00:00 +0000

Today we are diving into one of the most important business assets a freelancer can own: your website. In this episode, we’re interviewing website consultant, Tom Garfield, all about how to make the most of your website, so it's a profitable business asset.

Tom Garfield is the co-founder of Brand New Notebook, a micro web design and lead gen agency. Together with his wife Ellie they help solo and small business owners start their brand new chapter, stand out and attract more of their ideal clients through their websites.

IN THIS EPISODE, WE DISCUSS:

Why you need a website as a freelancer
Which website host you should use (this one might surprise you)
How to drive more traffic to your website
How to convert traffic into leads

If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

CONNECT WITH TOM:

https://twitter.com/tomgarfield_

https://www.instagram.com/tomgarfieldbnn/

https://www.linkedin.com/in/tomgarfield/

This episode is sponsored by Agorapulse.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

56: Inside intel: 5 Mastermind Retreat Conversations to Elevate Freelancer Growth

Tue, 11 Apr 2023 04:00:00 +0000

In today's episode, we're taking you behind the scenes to share five conversations we had with some incredible people in the mastermind we belong to.

WE’LL BE DISCUSSING:

Why we decided to join a mastermind.
Whether or not a mastermind is the right choice for you.
5 powerful conversations we had with other entrepreneurs in the room.
The question our mastermind coach, Chris, asked us which made us do something that really pushed us out of our comfort zone.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated with or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Timestamps:

Why join a mastermind? [00:00:03]

We discuss the benefits of joining a mastermind, including external perspectives, accountability, and learning from others.

Is a mastermind right for you? [00:03:30]

We discuss the importance of being prepared to invest time and money, take action, be open to ideas and criticism, and understand the difference between a mastermind and other learning opportunities.

How to be the expert in the room [00:07:20]

We share tips on how to position ourselves as an expert, including being knowledgeable and confident in your topic.

Keep it Basic [00:14:21]

We emphasize the importance of keeping content basic and relevant to your audience, and not worrying about repeating what others have said.

Playing the Long Game [00:17:20]

We talk about the importance of not getting frustrated with short-term thinking.

The awkward question [00:22:32]

We discuss how our mastermind coach pushed us out of our comfort zone

Making time to play [00:26:02]

We talk about why you need to make time to play for health reasons.

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

55: How to offer content creation as a service with Georgia Williams

Tue, 04 Apr 2023 04:00:00 +0000

In this episode we're talking to Georgia Williams all about what it's like to offer content creation as a service as a freelancer.

Georgia, from Ray of Social, is a Instagram & Canva content creator who works with service providers. A self-confessed Canva-holic, she loves coming up with strategic ideas that put your content outside of those "normal boxes" and helps you stand out from the scroll.

IN THIS EPISODE, WE DISCUSS…

What it’s like to only offer content creation as a service
How Georgia prices her services
Georgia’s top tips for anyone considering adding content creation as a service

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com Listen on Apple Podcasts Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Connect With Georgia:

https://www.instagram.com/rayofsocial/

https://www.tiktok.com/@rayofsocial

https://www.linkedin.com/in/georgiawilliamsrayofsocial

https://rayofsocial.com/

Timestamps:

**Georgia's style [00:01:33]**

Georgia's concerns about her personal style and how it affects her content creation.

**Attracting clients [00:03:48]**

How Georgia's personality and style attract clients who are similar to her or want to explore their own personalities.

**Working with different industries [00:05:04]**

Georgia's experience working with clients from different industries and how it's possible to work with clients who are not necessarily aligned with her style.

**Client compatibility [00:06:23]**

The importance of client compatibility and how it affects the success of the working relationship.

**Content creation offering [00:08:06]**

Georgia Williams talks about her unique offering of content creation services and why she chose to focus on this aspect of social media management.

**Scaling up and simplifying [00:11:06]**

Georgia discusses how she plans to scale up her business by taking on more clients and simplifying her membership offering.

**Managing client expectations [00:13:18]**

Georgia explains how she manages client expectations by setting clear expectations from the beginning and reminding them that content creation is just one part of the social media marketing process.

**Tips for content creators [00:15:26]**

Georgia shares her top tips for those who want to focus on content creation and avoid other aspects of social media management.

**Creating Content and Pricing [00:15:55]**

Tips on creating content, setting prices, and avoiding undercharging.

**Staying Creative [00:19:13]**

Advice on staying creative and generating ideas for clients.

**Future Plans [00:23:02]**

Georgia's plans for her business and focus on content creation, graphics, and strategy.

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

54: How to create a 4-week programme

Tue, 28 Mar 2023 04:00:00 +0000

In this episode, we’re taking you behind the scenes of our most recent launch, and breaking down exactly how you can create and sell a four-week programme to help even more people and increase your income!

We’ll be discussing:

Why we opted for a four-week programme
How we structured it
How we sold & marketed the programme
The tech that you need to create & deliver something similar

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

53: Working in a partnership with Marielle Bayliss and Claire Smith

Tue, 21 Mar 2023 04:00:00 +0000

In this episode, we're talking all about what it’s like to take the leap and form a business partnership. Having originally been competitors in business, Laura and I joined forces in 2019 and have been partners ever since. Recently, Claire and Marielle did the same with the launch of the Instagram Growth Club.

Tune in to find out all about the journey they went through to form their partnership and whether this is the right move for you.

WE’LL BE DISCUSSING:

The benefits of forming a partnership
The difficulties of working within a partnership
The lessons we’ve learned since joining forces
Marielle & Claire’s top tips for forming your own partnership

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

CONNECT WITH MARIELLE & CLAIRE:

Instagram Growth Club: https://www.studio5social.co.uk/instagramgrowthclub2

Instagram Growth Club 3.0 Waitlist: https://www.studio5social.co.uk/instagram-growth-club-20-waitlist

Claire’s Instagram: https://www.instagram.com/studio5social/

Marielle’s Instagram: https://www.instagram.com/mariellebaylis_social/

Mentioned in this episode:

This episode is sponsored by Agorapulse.

Get an extended 2 month trial on Agorapulse

52: Make time & get leads on LinkedIn with Gus Bhandal

Tue, 14 Mar 2023 04:00:00 +0000

On today's show, we're talking to Gus Bhandal - the go-to guru on all things LinkedIn! And in this episode, he’s going to teach us how to use LinkedIn to win clients as a freelance marketer.

Gus is a LinkedIn specialist who helps business owners, executives and CEOs with proven strategies on the platform to increase inbound leads to grow their business; and he is a founding member of the Inner Hub in which he delivered one of our most popular masterclasses ever.

In this episode, we discuss:

Why LinkedIn is such a great place for freelancers
How to create great content on LinkedIn
How to get more leads from LinkedIn as a social media manager
How to create genuine & authentic connections using LinkedIn

If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

This episode is sponsored by Agorapulse.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

51: How and when freelance marketers should fire a client

Tue, 07 Mar 2023 04:00:00 +0000

Have you ever been in that awkward situation where you need to fire a client, but you’re not really sure how to do it? You're not alone. In this episode, we're unpacking how you can make the right decision about whether to let your client go, and exactly how to go about it.

We’ll be discussing:

Why you might want to ditch your client
Red flags to watch out for
The 2 things you should do before you let your client go
How to fire your client the right way

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

This episode is sponsored by Agorapulse.

Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools.

Over 31,000 social media managers use Agorapulse every day, and you can take an extended 2-month free trial at thetwolauras.com/agorapulse

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

50: Social media SEO, what is it and why do you need to do it?

Tue, 28 Feb 2023 04:00:00 +0000

We all know the importance of SEO on our websites, but what about social media? In this episode, we’re discussing how SEO is becoming more relevant for social media users, and how you can use it to your advantage as a freelance social media marketer.

We’ll be discussing:

What social media SEO is
How to optimise your content to be more discoverable
3 things social media SEO research can help you with

If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

49: How to create shareable content for any platform

Tue, 21 Feb 2023 04:00:00 +0000

Shareable content is one of the most important types of content that you should be creating for your business, regardless of the platform you’re creating for!

In this episode, we’re discussing:

Why shareable content is so important
What makes your content shareable
How to create content your audience actually wants to share
Why going viral isn’t always a good thing

If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

48: 5 mistakes to avoid when looking for ads management clients

Tue, 14 Feb 2023 04:00:00 +0000

In this episode, we’re diving into the 5 biggest mistakes you might be making when you’re looking for ads management clients, and how to avoid them.

We’ll be discussing:

Why it’s important to share your capacity & availability
Why you shouldn’t try and persuade someone that they need to run ads for their business
Why dropping your prices is a BAD idea
Why & how to pre-qualify your leads
The directory you need to be on to get more clients!

If this episode has resonated or inspired you, please take a screenshot, share it to your Instagram stories & tag us @thetwolauras

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

47: Not getting leads? Try these quick tweaks!

Tue, 07 Feb 2023 04:00:00 +0000

In this episode, we are sharing some quick tips to help you generate more leads from your social media platforms. There are some quick tips you can implement right now, before the episode is over!

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

46: What to do now to be able to pay yourself a bonus at the end of the year

Tue, 31 Jan 2023 04:00:00 +0000

Just because you are a freelancer, it doesn't mean you can't get an end-of-year bonus! This is something that Laura D has been doing ever since she first went freelance. In this episode, she shares tips and advice to help you plan now to give yourself a bonus at the end of this year.

Available wherever you get your podcasts.

Listen with captions and a transcript at podcast.thetwolauras.com

Listen on Apple Podcasts

Listen on Spotify

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

45: How will AI affect social media managers?

Tue, 24 Jan 2023 04:00:00 +0000

AI is the hot topic right now, and in this episode, we are diving into how the development of more AI tools might affect your business and how you can put it to good use as a freelance social media manager.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in the Social Media Managers Hub, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

44: How to have an endless supply of content inspiration - for any industry!

Tue, 17 Jan 2023 04:00:00 +0000

When you're on the content creation hamster wheel, it can be a struggle to keep finding inspiration. But if you know what to look for, and where to look, you'll see that inspiration is all around you.

In this episode, we're sharing how you can create an endless supply of content inspiration, for any industry - including your own business.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

43: Why you? The importance of social proof in marketing.

Tue, 10 Jan 2023 04:00:00 +0000

Why should I choose you? That's what people are wondering when they come across your business. In this episode, we are talking about how social proof can help to persuade someone to pick you.

Tune in to hear:

>> What is social proof?

>> How to get it

>> How to use it in your marketing

>> 4 common mistakes people make - and how to avoid them.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

We also mention The Content Inspiration system, which you can check out at thetwolauras.com/system

42: Big lessons we're taking from 2022 to take us into 2023

Tue, 03 Jan 2023 04:00:00 +0000

In this episode, we share the big lessons we've taken from 2023 and what you can learn from our experiences.

→ The most significant change we made in 2023 and why it was the best decision ever

→ How we've become more organised and productive

→ A huge mindset realisation that has given us a bit of a boost - and might help you too

→ How we made the podcast even better in 2022

Haven't left a review yet? All you need to do is go to thetwolauras.com/itunes to rate and review to let us know what you think of the show. Can't wait to read your feedback!

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

IS THE INNER HUB® FOR YOU?

Yes, if you are a freelance marketer! The Inner Hub® is our monthly membership for freelance social media marketers, and we'd love to welcome you inside. In the membership, you'll get access to training, support and resources to help you grow your business. The doors only open a couple of times a year, and as a podcast listener, you can get an exclusive invitation by joining our waiting list here.

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

41: 4 strategies to help your business to be discovered in 2023

Tue, 27 Dec 2022 04:00:00 +0000

strategies! Picking one and doing it well will make sure that your dream clients know you exist & can choose you when the time comes to hire an expert like you.

We're talking about how you can use SEO more strategically on social media. When you combine that with the other 3 strategies we look at in this episode your content can be even more powerful.

If you're ready to become even better at social media marketing, check out our programme, social prf. We dive deep into psychology-driven social media marketing and how to sell on social in this programme which has received rave reviews from hundreds of freelance marketers.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

40: How to get paid on time - with Jemma Crouch

Tue, 20 Dec 2022 04:00:00 +0000

When you work as a freelancer, there's nothing worse than not being paid on time - or at all. So in this episode, we are joined by Jemma Crouch from debt recovery agency, Control Account.

Tune in to hear us discuss:

> How you can avoid late payments from clients

> Exactly what your invoice should say so your clients pay on time

> When to take action, who to contact and what to say if a payment is overdue

> Why taking legal action might not always be the best route.

For more information on debt recovery or to discuss an outstanding invoice contact Control Account

Sign up for an annual subscription with Idetenco Business Support Toolkit and use THETWOLAURAS to secure a 10% discount. Discount valid until end of Feb 2023

Controlaccount LinkedIn

identeco LinkedIn

Get 10% off terms and conditions at Lucy Legal using code THETWOLAURAS at thetwolauras.com/legal

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

39: Marketing strategies for 2023 from 13 guest experts

Tue, 13 Dec 2022 04:00:00 +0000

We recently reached out to some of our amazing marketing friends to ask them one simple question 'what marketing strategy do you think people should prioritise in 2023?' and in this episode, you'll hear their answers.

If something one of our guests had an impact on you, we know they'd love to hear from you. Drop them a DM to let them know; their handles are below.

Big thanks to Keenya Kelly, Matt Navarra, Camilla Richardson, Jerry Potter, Dan & Lloyd, Andy Lambert, Andrew & Pete, Rob & Kennedy, Shana Lynn and Britney Crosson for sharing their knowledge and expertise in this episode.

Let us know which one of these fantastic strategies you will focus on in 2023?

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

IS THE INNER HUB® FOR YOU?

Meet our guests:

Keenya Kelly - https://keenyakelly.com/

Matt Navarra - https://www.linkedin.com/in/mattnavarra/

Camilla Richardson - https://www.instagram.com/pinkstormsocial/

Jerry Potter - https://www.instagram.com/mrjerrypotter/

Andy Lambert - https://www.linkedin.com/in/andyrlambert/

Andrew & Pete - https://www.instagram.com/andrewandpete/

Rob & Kennedy - https://www.instagram.com/robandkennedy/

Britney Crosson - https://www.instagram.com/britneycrosson/

Shana Lynn - https://www.instagram.com/shanaspeaks/

Dan & Lloyd Knowlton - https://www.instagram.com/danknowlton1/ and https://www.instagram.com/lloydknowlton/

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

38: How to set goals you can actually achieve in 2023

Tue, 06 Dec 2022 04:00:00 +0000

As we approach the end of the year we thought now would be a great time to talk about goal setting. In this episode, we are sharing:

→ What we find overwhelming about goal setting

→ Why we prefer 90-day goals

→ 3 things to take into account to set your business goals for 2023

Plus we're giving you a free goal-setting worksheet which you can download here

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

37: How to get more clients without social media marketing!

Tue, 29 Nov 2022 04:00:00 +0000

In today’s episode, we are talking about one thing that (according to McKinsey & Co) is 40x more effective at bringing new clients than social media marketing... email marketing!

The biggest regret we have about all of our businesses is that we didn't start an email list sooner.

Tune in to hear:

→ Some surprising reasons you should start email marketing

→ How much money you can make from an email list

→ Some tips to get started

→ 3 types of list builder you could create this week

→ Some really affordable tools to get started

Get 34 ideas for your first (or next) lead magnet at thetwolauras.com/ideas

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

36: How to build better connections with potential clients so they can't wait to work with you

Tue, 22 Nov 2022 04:00:00 +0000

In this episode, we are talking about how you can build better connections with potential clients so that their journey to actually working with you runs so smoothly that they stick around for a long time.

We discuss:

→ Why it's so crucial to build these relationships from the outset.

→ How to craft your messaging to speak to the right people from day one.

→ How to make the process intuitive and easy

→ One thing you can do TODAY to stop wasting time on businesses that can't afford to hire you. Spoiler alert - it's a 5 min job!

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

35: One service you should offer to add an extra £100 to your bank balance every month!

Tue, 15 Nov 2022 04:00:00 +0000

In today’s episode, we’re talking about a service we've both offered for years which helped us not only add more income to our bank balances but also win more long-term clients and create more upsell opportunities.

Social media audits are one of the most simple services to sell and offer - in this episode we share:

→ Why you should offer this service.

→ How to carry out a social media audit.

→ How much to charge. Plus we reveal how much we've seen people charge for this service - it'll make your eyes water!

→ Check out The Social Media Managers Audit Template at thetwolauras.com/audit

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

34: How to keep children safe on social media [Interview]

Tue, 08 Nov 2022 04:00:00 +0000

Before becoming a child online safety expert, Jessica Chalmers was a freelance social media manager, and it was during that time she started feeling uneasy about social media and worrying about how to keep her children safe on social media.

While social media was a great way for her clients to reach new people in a marketing context, she had this niggly feeling in her head that this was less good for children and young people.

After watching the Netflix documentary, The Social Dilemma, and learning more about the power and influence that the online world has over us, she realized very quickly that she was not equipped to keep her children safe online.

That doubt led her on a journey of discovery. She has trained with some of the world’s leading child safety experts and wants to share everything she knows. From monitoring screen time to talking about tricky topics such as porn, Jess helps people to navigate the choppy cyber waters and become a truly confident digital parent.

The importance of keeping children safe on social media

Regardless of whether you have children of your own, knowing how to keep children safe on social media is so important.

While Jess often talks about the risks, she is pro-technology and acknowledges there are loads of benefits to our children growing up with this amazing tech at their fingertips. But of course, with anything going online, there are risks and the kind of general risks that you get online, which of course, are also translated to social media.

There's a risk of cyberbullying, children seeing inappropriate content, whether that's porn or hateful content, and dreadful things like self-harm and suicide content. Then there's the risk of online grooming, which unfortunately has risen a lot since the pandemic. The FBI recently recorded that there are over 500,000 predators online. And these are problems that we must all be aware of.

There are so many more things you need to be aware of these days, and while risks still exist for children who are out and about on the streets, don't talk to strangers, don't get in people's cars etc. digital risks that can take place when they're in your home in their safe place.

When your kids are set on their devices, even next to you, they can be having conversations with people they naively shouldn't be having conversations with. Jess told us she remembered when she had her son, that one of the things that really struck her was realising that these days a bully can follow them home, go in the front door, up the stairs into their bedroom and continue to bully them even in the safety of their home.

Jess pointed out that most social media platforms require you to be 13+ to create an account. But lots of children join social platforms as young as eight when they should be 13.

But most parents don't realise that if a child joins social media at age 8 and tells the platform, they are 13, then once they actually are 13, the algorithm thinks that they're 18 and shows them content suitable for adults, with no restrictions.

In this episode, Jess shares some simple tactics to help you to keep children safe on social media networks, including one thing you should teach your child as early as possible to ensure they know how to protect themselves too.

Connect with Jess on Instagram @the_socialjess or via her website at socialjess.com

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

33: Social media marketing is not an admin job

Tue, 01 Nov 2022 04:00:00 +0000

One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is a hill we'll die on!

In this episode we explain why we stand by this statement and what social media marketing actually involves.

Tune in to hear:

➾ What we mean when we share that controversial opinion

➾ Some jobs that social media marketers should not be doing

➾ What social media marketing actually involves... spoiler alert, it's not SEO!

We'd love to know what you think a social media manager does - drop into our DMs and let us know!

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

32: 5 Steps To Revolutionise Your Pricing As A Freelance Marketer

Tue, 25 Oct 2022 04:00:00 +0000

Have you ever asked someone else's advice on your prices? If you have, you're not alone. But in this episode, we're sharing why that's a terrible strategy and giving you a better way to figure out how much you should charge!

Listen to hear:

>> How much Laura Davis used to charge... you'll be shocked!

>> Why you should not ask other people how much you should charge.

>> Why we never let our bank account go down to zero... and you shouldn't either.

>> What a business coach once said to make us immediately unfollow her

>> The 5-step pricing strategy you should use if you actually want to make a profit.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

31: A simple reporting strategy for retaining clients

Tue, 18 Oct 2022 04:00:00 +0000

Now, more than ever before, freelancers must do everything they can to retain their long-term clients. So in this episode, we are sharing a simple reporting strategy that helps you prove your value to a client.

Keep listening to hear:

>> Why Laura M's boss hated her & what she did to turn it around

>> Why you need to tell people how amazing you are

>> Our 4-step reporting strategy, which also acts as a retention strategy for long-term clients. It doesn't matter what services you offer - this reporting strategy will work for you!

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

30: What happens in Barcelona stays in Barcelona [apart from when it's on a podcast]

Tue, 11 Oct 2022 04:00:00 +0000

We've just come back from a business breakaway in Barcelona with some of our members and in this episode we are sharing behind the scenes of our trip.

Listen now to hear

➾ Why every freelancer and business owner should take a business breakaway

➾ Why you don't need to go to Barcelona, and where to go instead

➾ How social media anxiety has massively impacted one of us, and how we got over it.

➾ What our members learnt on the trip

We'd love to do this again, and we'd LOVE you to come with us! Fancy it? Drop us a DM on Instagram to let us know!

We also mentioned episode 27 which you should definitely go and check out if you haven’t already.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

29: How to get more potential clients to say YES!

Tue, 04 Oct 2022 04:00:00 +0000

No matter what you're selling or who you're selling it to, you'll always have people that say no because it's too expensive or takes too much time... or something else.

In this episode, we're helping you understand how to overcome those objections & get more people to say YES!!

Listen now to hear

➾ The two types of objection all businesses face

➾ The difference in approach needed for them

➾ Why Laura M's friend thought she was mad to pay to avoid stress in her life

➾ How to position your service as a social media manager so it sounds more appealing to a prospective client

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

28: Make more money as a social media manager (without having taking on more management clients)

Wed, 28 Sep 2022 04:00:00 +0000

Times are tough, the cost of living is increasing, and we’re seeing it's taking longer to convert high-paying clients, so if you need to bring in some money now, this episode will help - we’re going to share how you can make more money without having to find new clients.

Dive in to hear:

➾ Exactly how Laura M made over £500 in one weekend - so you could do the same

➾ 4 ways you can make some more money in your business without having to take on high-paying management clients

➾ Sign up to our daily emails to get our fee increase template.

27: We were wrong about LinkedIn!

Tue, 20 Sep 2022 04:00:00 +0000

We've been pretty vocal in the past about our views on LinkedIn, but something happened recently that changed our minds - we're sharing all about it in this episode!

We're also talking about something that we do to really get to grips with how a platform works, discover what content works and how we can get better results there.

Listen now to hear

➾ Why we hate(d) LinkedIn.

➾ Whether Laura D has ever had a dick pic in her DMs

➾ What actually happens when you post on LinkedIn every day?

➾ Plus, get 4 tips to make it easier for you to try this (and why you should).

➾ Access the template we use >> thetwolauras.com/inspo.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

To access this podcast with captions and a transcript, please click here or go to podcast.thetwolauras.com

26: How to sell on social media

Tue, 13 Sep 2022 04:00:00 +0000

When you don't like selling on social media or feel awkward about it you'll love this episode! We're talking about how you can shift your mindset around selling on social media & sharing a better way to do it without feeling like you're constantly selling.

➾ What a launch strategy actually means

➾ The types of business this sales strategy works for (spoiler alert, it works for every business, even if you don't have something new to sell or if your products are available all year round)

➾ Some of the misconceptions around using a launch strategy and why they're wrong.

➾ Why launch strategies work

➾ Two key elements of a launch strategy

➾ And a bonus tip to help you with proving a return on investment to your clients!

25: How to make money in an economic downturn

Tue, 06 Sep 2022 07:00:00 +0000

The news is grim; whenever you turn it on, you're faced with more doom and gloom. Prices are increasing, and it feels harder to win clients.

But the good news is that it is still totally possible to make money in an economic downturn if you know how.

In this episode of JFDI with the two Lauras, we're sharing how to make money in an economic downturn, including:

➾ What you need to do to stop worrying about losing your clients.

➾ Who you should be working with and marketing to when the economy isn't doing well.

➾ Why you shouldn't lower your prices, even when times are tough.

➾ The two services you should add to your business to make more money in an economic downturn.

➾ You'll hear directly from the horse's mouth that savvy business owners are not cutting back on their marketing; quite the opposite.

24: The right way to scale YOUR social media business

Tue, 12 Apr 2022 08:00:00 +0000

This is the final part of a mini-series on scaling your social media business.

In this episode, we discuss all the ways you could choose to scale and help you to pick the right method for your business.

We also answer some questions that came in from listeners who are ready to scale.

KEY TAKEAWAYS:

• You do not have to scale! If you're happy with your business as it is that is totally ok!

• Remember that your business is YOUR business. You do not have to do what everyone else is doing so set up and run it however works best for you.

• When you're hiring a team to scale your business, start with your immediate network but trust your gut and don't be afraid to let people go.

• You don't need a ton of technical tools, or any tech skills to start a membership.

USEFUL RESOURCES

Grab a whole bunch of resources to help with scaling here.

• Will your membership idea actually work?

• Membership guide

• Membership tips

• SIGN UP FOR THE MEMBERSHIP EXPERIENCE FREE 3-PART WORKSHOP WITH STU MCLAREN

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

23: Scaling your social media business by launching a course

Thu, 07 Apr 2022 08:00:00 +0000

This is part 4 of a mini-series about scaling your social media business

In this episode, we share our experiences of creating & launching courses and give you our tips and advice to do the same.

KEY TAKEAWAYS:

• There is more than one way to plan and host a course. Think outside the box.

• People learn in different ways so try to accommodate the needs of your audience. Offer VIP upgrades, provide your course materials in different formats (we use Searchie for this) etc.

• It's not uncommon for people to take the same course multiple times so think about how you can tweak and refine it to help people go deeper.

• Sell it before you build it.

• The best courses are updated, tweaked and refined over time. Don't let your audience down and ruin your own reputation by allowing your course to become out of date.

• As part of your planning, consider what your students might need next & whether there is potential for a backend membership.

USEFUL RESOURCES

If you are considering scaling with a course, you might find Amy Porterfield's Digital Course Academy programme helpful.

Grab a whole bunch of resources to help with creating a digital course here.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

22: Scaling your social media business with a membership

Tue, 05 Apr 2022 07:30:00 +0000

This is part 3 of a mini-series on scaling your social media business.

In this episode, we discuss how you can scale your business with a membership and share behind the scenes of our membership, The Inner Hub including why we took so long to do it!

KEY TAKEAWAYS:

If you want consistency in your income, a membership is the best route to scaling your business.
There's so much opportunity out there for businesses to scale with a membership.
Memberships don't have to be complicated.
The best way (as with all business things) is to learn from the best people, who have already done it before you.
A retention strategy is really important.

USEFUL RESOURCES

Download Stu McLarens membership guide here.

Grab a whole bunch of resources to help with starting and growing a membership here.

Watch the FREE workshop we hosted here

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

21: Scaling your social media business with digital products

Thu, 31 Mar 2022 08:00:00 +0000

This is part 2 of a mini-series on scaling your social media business.

In this episode, we share our experiences of scaling our business, and income, with a digital product. We talk about The Social Media Managers Toolkit and share behind the scenes of how we created and launched it.

We also give some tips and advice to help you scale your business this way.

Key takeaways:

• A digital product is not an easy way to scale, even though lots of people might see it like that.

• To scale this way you'll need a launch plan and a strategic way to continue to sell it, which can be hard work.

• Start by really paying attention to your audience.

• Your digital product won't be 100% perfect the first time. So factor in time to adjust and refine it as you go.

• There might be better ways to scale your business.

USEFUL RESOURCES

Grab a whole bunch of resources to help with starting a digital products here.

We also mentioned these products in this episode:

The social media managers toolkit

Social prf - our psychology-driven social media marketing programme.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

20: Scaling your social media business with an agency model

Tue, 29 Mar 2022 07:15:00 +0000

We are back with a 5-part series, sharing all the ways you can scale your business as a freelance social media marketer.

Throughout the series we delve into all the ways we have scaled, we share some behind the scenes info and give you some tips to help you scale too.

In this first episode, we look at how you can scale with an agency and Laura Davis shares some inside information about how she's grown her own boutique agency.

THIS SERIES COMES WITH A TON OF RESOURCES TO HELP YOU SCALE - CLICK HERE TO ACCESS.

Key Takeaways

• This is not the only way to scale

• If Laura D had her time again she wouldn't do this!

• However you build your business and agency, remember that it's your business and you can do it your way.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

19: Best (and worst) social media moments of 2021

Fri, 17 Dec 2021 06:00:00 +0000

2021 saw so many changes on social media, and some incredible content moments, so in this episode, we're looking back over the best and worst bits of the year.

We discuss Laura D putting a pair of socks on her head for this epic Reel, share why we loved the Baked Beans on a Weetabix saga and whether we prefer Cuthbert over Colin!

We'd love to know your favourite moments of 2021 so do come and share them in our free Facebook group.

Get involved in the Social Media Marketers Rates Report 2021 - click here to get involved.

If this episode has resonated or inspired you, take a screenshot of the episode, post it to your Instagram stories and tag us @thetwolauras!

18: Perception V reality... are people the same online as they are in real life?

Tue, 14 Dec 2021 06:00:00 +0000

Have you been surprised when you've met people in real life? In this episode, we let you into our brains to see what we think about the perception of internet connections V the reality of meeting them (and seeing their legs!)

Let us know if you've had any weird experiences like this in our Facebook group thesocialmediamanagershub.com

17: Should freelance social media managers have a Facebook group?

Tue, 07 Dec 2021 06:00:00 +0000

In this episode, we discuss whether freelance social media managers should have a Facebook group and share our thoughts around other platforms to host a community.

We talk about why we had Facebook groups for our freelance business and how long you'll need to commit should you decide to start one for yours.

We'd love to continue the conversation so please come and find us in our Facebook group thesocialmediamanagershub.com

16: Introducing the no-faff plan

Tue, 30 Nov 2021 06:00:00 +0000

We are often asked how we manage our time as we run our company and manage our own freelance clients so in this episode we spill the beans on the inner workings of our business.

We also introduce you to our no-faff plan which is our way of working more productively and planning our time better so we can focus better on our work.

The no-faff plan gives you two ways of planning your diary to work more efficiently. You can download our template to map out your own no-faff plan at thetwolauras.com/nofaff

We'd love to chat more in our Facebook group so do come and let us know how you manage your working week at thesocialmediamanagershub.com

15: Quick cash ideas for social media managers

Tue, 23 Nov 2021 08:00:00 +0000

At this time of year, you might be looking for ways to top up your bank balance so in this episode we share five ways you can bring in some 'quick' cash.

Read the blog here 👈

These ideas rely on you having an audience of people to sell to, but if you don't you'll still pick up some great ideas in this episode and you might benefit from these resources to help you start building an audience for the future:

👉 Top 10 tips to grow your Instagram followers

👉 The content bank

👉 Attract your dream client with these 4 essential posts

We'd love to hear from you if you've used any of these ideas, drop into our Instagram DMs and let us know what's working for you.

14: Sell like Adele!

Tue, 16 Nov 2021 06:00:00 +0000

We are breaking down Adele's latest launch and breaking down her sales funnel to share how she used some of the basic principles of marketing that we could all implement in our own social media marketing.

How would you like to learn the key steps you can take to attract, win AND retain your dream client as a freelance social media manager?

Sign up to our live masterclass where we will be taking you through the exact processes you should have in place to work with your dream clients so you can build a profitable business.

Save your space here - thetwolauras.com/masterclass

If this episode inspired you, take a screenshot and post it to your Instagram stories and tag us @thetwolauras.

13: Why aren't you getting engagement on your client content?

Tue, 09 Nov 2021 06:00:00 +0000

If you struggle with getting engagement on your client accounts (or your own) then this episode is for you. We discuss all the reasons that you might not be getting the engagement you want and share some tips to help you increase your engagement.

We recently shared a Reel about this topic on Instagram, check it out here.

12: How can you position yourself as the expert when there are so many 'experts' already?

Tue, 02 Nov 2021 06:00:00 +0000

These days there are so many 'experts' out there sharing their advice, strategies, hacks etc with regards to social media marketing.

So how do you position yourself as a leader, someone who knows their stuff when you don't have thousands of followers, a blue tick or professionally designed graphics?

In this episode, we dive into what we think social media managers should do if they want to be taken seriously, and how to deal with the imposter syndrome that can appear when there are so many experts out there.

We also explain our 3P framework for creating content that'll not only help you show up as an expert but will lead to more sales with your audience.

The Content Bank contains hundreds of post ideas for freelance social media managers and follows our 3P framework. Check it out here.

11: The things we wish we could say to those annoying clients (but can't!)

Thu, 28 Oct 2021 06:00:00 +0000

We've all had those annoying questions from clients, haven't we?

Can you make this go viral?

I'm on a small business, Can you give me a discount?

Why aren't we getting sales yet (when you've only just started working on the account)

So we thought we'd share the responses we wish we could give to these kinds of clients. Think of this episode as a form of therapy for us and all you social media managers listening!

We'd love to hear the worst things you've heard from clients (or prospective clients) so come and tell us in our Facebook community, The Social Media Managers Hub and let us know what you wish you could say! We'll be waiting with our best gifs in response!

10: Overcoming the fear of starting a business... where we began.

Tue, 26 Oct 2021 06:00:00 +0000

In this episode, we discuss overcoming the fear of starting our business and explain where it all began.

We share why we created The Social Media Managers Toolkit and spill the beans on why we created our Facebook group.

We also talk about how you can come up with a name for your business so you don't get held back (spoiler alert... it's a lot to do with having a JFDI attitude!)

Come and join us in our Facebook group at thesocialmediamanagershub.com to carry on the conversation.

If you'd like to submit a question or topic for the podcast you can do so at thetwolauras.com/podcast-questions

If you're enjoying the podcast we would love it if you'd leave us a review.

09: How social media managers can prepare for the Christmas period

Thu, 21 Oct 2021 06:00:00 +0000

Working as a social media manager at Christmas time can be crazy, hectic with clients throwing last-minute promotions at you and expecting you to change content plans at the drop of a hat, and then wondering why sales aren't magically increasing… after all they are paying a social media manager!

So in this episode, we share some tips on how you can get prepared now so you don't have issues as the big day approaches.

Read this blog for more details on this topic.

We'd love to hear any tips you have for planning for this busy time of year - come and let us know in our free Facebook group thesocialmediamanagershub.com

08: Pricing mistake to avoid as a social media manager

Tue, 19 Oct 2021 06:00:00 +0000

If you are a freelance social media manager trying to increase your income, this episode is for you.

Pricing is always a hot topic in our membership, The Inner Hub, and we get asked almost daily how much someone should charge.

So in this episode, we make it easier for you by sharing some of the biggest mistakes to avoid when it comes to pricing your services.

Just getting started? Check out The Social Media Managers Toolkit here

07: How important are aesthetics to a social media marketing strategy?

Thu, 14 Oct 2021 06:00:00 +0000

In this bonus episode, we let you into our thoughts about whether or not it's still important for social media managers to prioritise creating a pretty grid on Instagram.

If you've spotted any awesome puzzle grids in the wild, slide into our Instagram DMs and share them with us!

We'd love to hear your thoughts on this, let us know in our free Facebook group thesocialmediamanagershub.com.

06: We changed our facebook ads course!

Tue, 12 Oct 2021 07:00:00 +0000

In this episode, we share the reasons behind our decision to drastically change our most popular course and explain how we will continue to train social media managers to become Facebook Ads managers in Ads Manager Academy.

We'd love to answer your questions so please head to thetwolauras.com/podcast-questions to ask us anything related to social media marketing or building a business as a social media pro. We will try and answer in a future episode.

05: The answer to the most commonly asked question in our Facebook group

Tue, 12 Oct 2021 06:45:00 +0000

There's one question that gets asked multiple times a week in our free Facebook group, The Social Media Managers Hub.

So in this episode, we share our answer to how freelance social media managers can create a portfolio for their business.

For more information on how you can attract your dream clients without a portfolio check out this blog.

04: We are OBSESSED with Reels!

Tue, 12 Oct 2021 06:30:00 +0000

We've been posting up to 4 Reels a day lately and in this episode, we share some things we've discovered since going all in! We talk about whether social media managers should be using Reels themselves and if it's a good service to offer to their clients. Plus we discuss what's working for us so you can try it too.

Subscribe to our Reels Review weekly emails and get simple ideas you can use to create awesome Reels in minutes thetwolauras.com/reels-review.

Submit a question or idea for us to cover in the podcast at thetwolaura.com/podcast-questions

Find us on Instagram @thetwolauras.

03: Our biggest business regret revealed

Tue, 12 Oct 2021 06:15:00 +0000

In this episode, we answer a question from one of our Inner Hub members and share the biggest business regret we have, in the hope you can avoid it!

If you'd like to submit a question for us to answer on the podcast go to thetwolauras.com/podcast-questions

Find out more about The Inner Hub at thetwolauras.com/inner-hub

02: Overcome Your Instagram Hashtag Headaches

Tue, 12 Oct 2021 06:00:00 +0000

Instagram Hashtags are the hot topic right now, thanks in part to some terrible advice shared by a big account! In this episode, we bust those myths and share how Hashtags actually work on Instagram. We explain how hashtags help your content be discovered and how you can rank in the hashtag feed.

We mentioned Flick which we for hashtag research and analytics and highly recommend.

Head to our blog for more advice about using Hashtags on Instagram.

Find us on Instagram @TheTwoLauras.

01: Welcome to the podcast!

Tue, 12 Oct 2021 05:45:00 +0000

Find out exactly what JFDI with The Two Lauras is all about!

What The J.F.D.I Podcast Is About & Why You Should Listen

Mon, 04 Oct 2021 09:00:00 +0000

Welcome to the J.F.D.I podcast, the show for freelance social media managers.

We are your hosts, Laura Moore & Laura Davis, usually known as The Two Lauras. We are the founders of The Social Media Managers Toolkit and hosts of The Inner Hub membership for social media pros.

Having both built successful businesses in social media marketing, we are uniquely placed to give you advice and tips to help you build your business in this sector.

We'll be sharing tips and strategies around social media marketing, giving you advice that will help you grow your business as a social media pro and providing an insight into how we run our business too.

We might rant, we'll probably swear and we'll be dropping a new episode of J.F.D.I into your favourite podcast player every Tuesday morning.

We are always available to continue the conversation in our free Facebook group www.thesocialmediamanagershub.com or on Instagram @TheTwoLauras

Follow The J.F.D.I Podcast in your podcast app of choice or head to thetwolauras.com/listen to get started.

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