In this episode of Just Us with Liz & Kere, we introduce a brand new segment—The Elevator Pitch—and welcome our first-ever guest, entrepreneur and master esthetician Erica Fulton, owner of Kin Skin & Wellness.

From corporate strategy to entrepreneurship and self-care, this episode is packed with gems on how to show up prepared, positioned, and confident.

💼 IN THIS EPISODE, WE TALK ABOUT:

✔️ What an elevator pitch is—and why you need one

✔️ How to clearly communicate your value

✔️ Transitioning from military service to entrepreneurship

✔️ Skincare for melanated skin & common myths

✔️ The connection between stress, health, and your skin

✔️ Why self-care is essential—not optional

⏱️ TIMESTAMPS

00:00 – Welcome to Just Us with Liz & Kere

00:00:45 – Teachable Moment: What is an elevator pitch?

00:02:10 – Key components of a strong elevator pitch

00:05:10 – Why your elevator pitch matters for your career

00:06:30 – Introducing our first guest: Erika Fulton 🎉

00:08:40 – Erica’s elevator pitch (masterclass!)

00:09:30 – Breaking down what makes a great pitch

00:11:00 – Erica’s background: military to entrepreneurship

00:12:00 – What is paramedical tattooing? (powerful impact)

00:13:20 – Restoring confidence after trauma & surgery

00:14:30 – Mind-body connection: how skin reflects stress

00:15:00 – Skincare myths: yes, Black women need SPF 👀

00:16:00 – Gut health, stress & skin explained

00:18:00 – Creating safe spaces through wellness services

00:18:50 – How Erica got started in esthetics

00:20:00 – Representation in skincare for melanated skin

00:21:30 – Hyperpigmentation explained (the science!)

00:23:00 – Why TikTok skincare trends can be risky ⚠️

00:25:00 – How to connect with Erica & Kin Skin Wellness

00:26:00 – Water & skincare: fact or fiction? 💧

00:27:30 – “Black don’t crack”… or does it? 👀

00:30:00 – Final advice: self-care, rest & consistency

00:33:00 – Boss It, Gloss It, or Toss It (fun segment begins 🔥)

00:33:30 – Hot comb vs flat iron vs curling iron

00:37:00 – Bar soap vs body wash vs water debate 😂

00:40:00 – Washcloth vs African net vs loofah

00:42:30 – Bonnet vs scarf vs satin pillowcase

00:50:00 – Quick take: what feminism really means

00:52:00 – Closing + where to find Just Us merch

💡 KEY TAKEAWAY

“If I asked you to list everyone you love… how long would it take for you to get to yourself?”

🎧 WATCH / LISTEN

Full episode available on YouTube, Spotify & all platforms

🔗 https://linktr.ee/lizthepurposecoach

📲 CONNECT WITH OUR GUEST

Erica Fulton

🌐 www.kinskinwellness.com

📱 @kinskinwellness

💬 JOIN THE CONVERSATION

Do you have your elevator pitch ready? 👀

Or are you still “figuring it out”?

Drop your answer in the comments ⬇️

🔔 DON’T FORGET

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🏷️ HASHTAGS

#JustUsPodcast #ElevatorPitch #BlackWomenInBusiness #Entrepreneurship #SkincareForBlackWomen #CareerGrowth #WomenInLeadership #SelfCareMatters #BossItOrTossIt

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The featured Readout Letter comes from “Stressed Out Corporate Canary,” a Black woman manager worried about looming layoffs and the disappearing presence of Black women in senior leadership. Kere and Liz break down the meaning behind being a “canary in the coal mine,” tackle myths around job security, and offer grounding, actionable advice: detach emotion from corporate decisions, document everything, build community, and create your “freedom fund” to layoff-proof your life.

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Come vibe, learn, and laugh with us as we kick off this new platform in the first half of our pilot episode.

A Place For Black Women Navigating Corporate Spaces

Just Us is the unapologetic, unfiltered podcast for Black women navigating the complexities of corporate America.

Hosted by purpose-driven strategist Liz Nolley and seasoned corporate leader Kere Thomas Just Us creates a space where career, culture, and community meet.

Each episode features dynamic segments designed to empower, educate, and entertain:

Teachable Moments – Bite-sized workshops focused on the “soft skills” that make a hard impact in the workplace.

Top 10s – Our pop culture hot takes, always served with a corporate twist and a career lesson.

Elevator Pitch – Step into the spotlight and pitch yourself! Whether it’s for a job, business, or personal brand, get live coaching on-air from Liz and Kere.

Read Out – Real-world scenarios from our listeners, Reddit, and beyond. We break them down and serve up honest, actionable advice.

Toss It or Boss It – Our fun freestyle segment where we give our verdict on trends, tools, and topics. Boss move or total flop? We’ll tell you.

Whether you're climbing the ladder, breaking the mold, or just trying to survive the Monday meeting, Just Us is your go-to guide for thriving in corporate spaces—on your terms.

Submit your letter, send us your elevator pitch and join our growing community of subscribers at https://lizthepurposecoach.com/podcast