In this case, a podcast audit is probably one of the best activities you can do for your podcast.

Why?

Because auditing your podcast helps you see where your show currently is and helps you to map out where you can make improvements for your show.

In this episode, we’ll explore the benefits of auditing your podcast, as well as some tips and tricks for doing so effectively.

We will cover:

1. What is a Podcast Audit?
2. Why Run a Podcast Audit?
3. Identifying Areas for Improvement
4. Improving Listener Engagement
5. Maintaining Your Own Standards
6. Staying Organised and On Track
7. How Often Should You Audit Your Podcast?
8. 7 Tasks for How to Audit Your Own Podcast

If you've only just started your podcast and are only a few months or episodes in, or if you've been podcasting for ages, there are plenty of podcasting tips for how to improve your show in a variety of ways.

Takeaways:

1. A podcast audit helps you see where your show currently stands and where to improve.
2. Regularly reviewing your podcast can help you recognise both strengths and weaknesses effectively.
3. Gathering feedback from listeners is crucial for understanding how to grow your audience.
4. Improving your podcast SEO is essential to getting more listeners and boosting your visibility.

Read the Blog Post: How to Do a Podcast Audit in 7 Easy-to-Follow Tasks >> https://veritysangan.com/is-your-podcast-performing-at-its-best-how-to-audit-your-podcast/

So if so many people are ignoring your outros, is there any point in including them?

In this episode, we discuss why having a podcast outro is still important for your podcast episodes and what to include in your own outro.

We will also answer the following questions:

• How Long Should Your Podcast Outro Be?
• Should I Use the Same Podcast Outro Everytime?
• Should I Include Music In My Podcast Outro?

Whether you're just starting a podcast or have been in podcasting for sometime, there is something for you within this episode to help you create the best outro for your show.

Read the Blog Post >> How to Write Your Podcast Outro (+ 3 Free Templates)

Takeaways:

• Podcast outros are an important part of your show, even if many listeners tune out before they hear them.
• Keeping your outro concise is key; aim for a maximum of two minutes to avoid turning it into a snooze-fest.
• Sprinkling your call to action throughout the episode can boost listener engagement and remind them what to do at the end.
• Thanking your listeners at the end of each episode creates a connection and shows appreciation for their time.

Episodes Mentioned in This Episode:

• Ep 5: How to Create Your Podcast Intro

Other Links Mentioned in This Episode:

• Blog Post: How to Create a Podcast Intro
• Pond5: Get music for your podcast



📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

The big questions we will cover are:

• What if my show is rubbish?
• What if people laugh at me?
• What if no one listens?

The number one way of growing your podcast and getting new listeners is still through word-of-mouth recommendations, and so being able to talk about your show and share it with others is so important.

So grab your blanket (I’m cosied up on my sofa as we speak), and let’s chat about how to shake off those fears and get your voice heard.

Read the Blog Post: 9 Essential Things to Do Before Starting a Podcast in 2026

Episode Mentioned in this Episode: Ep 109: Why Unique Listeners Are More Important Than You Think

Takeaways:

• Starting a podcast can feel scary, especially if you worry about it being rubbish, but remember that everyone starts somewhere and your early episodes are just part of the journey.
• If you’re nervous about what people will think when you launch your podcast, don’t fret too much. Most people are more impressed than critical, and if anyone laughs, they might just be jealous! (I said what I said.)
• The best way to get the word out about your podcast is still by word of mouth.
• Having a small number of engaged listeners is way more valuable than a huge audience that tunes out after 10 seconds; focus on creating content that resonates with even a few people.
• Don't stress about starting your podcast only to hear crickets; someone out there will listen.
• Podcasting is a craft that takes time to develop, so enjoy the process, build your skills, and give yourself the grace to grow along the way.

In this episode, we will answer the following questions:

1. How Do You Pick a Podcast Niche?
2. Should You Script Your Podcast or Wing It?
3. How Do You Get Listeners for a Podcast?
4. What’s the Best podcast Hosting Platform?
5. Do You Need a Launch Strategy for Starting a Podcast in 2026?

We kick this episode off with the all-important question of how to pick a niche. I’ll share some tips on how to find a topic you’re passionate about without overthinking it; because who needs that kind of stress before hitting record?

We also chat about whether you should script your episodes or just wing.

Plus, I spill the beans on the best ways to snag listeners, the ins and outs of hosting platforms, and if you really need a launch strategy.

Read the Blog Post: Your 10 Questions About Starting a Podcast in 2026 Answered (No Fluff, Just Honest Answers)

Episodes Mentioned:

Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy

Ep 116: Top 10 Questions About Starting a Podcast in 2026 (Part 1) — Questions 1-5

Takeaways:

1. When starting your podcast, don't stress too much over your niche; just pick something you enjoy!
2. Scripting your podcast can bring clarity, but winging it adds that spontaneous spark we all love.
3. To get listeners, optimize your episode titles and don't hesitate to ask folks to share!
4. Choosing a hosting platform is crucial; consider your needs before diving in headfirst into the options.
5. A launch strategy is helpful, but don't let it paralyze you; sometimes messy beginnings are the best!
6. Remember, most people discover new podcasts through recommendations, so spread the word, friends!

Tools Mentioned:

1. Captivate >> https://veritysangan.com/captivate
2. Riverside >> https://veritysangan.com/riverside

We're all about keeping it real, so I’ll share how I podcast on the cheap without sacrificing quality. Plus, we’ll chat about how long your episodes should be, whether you need video (hint: you totally don’t), and how often to hit that record button without turning your creative vibes into a stress fest.

In this episode, we will answer the following questions:

1. Do you Need Expensive Equipment to Start a Podcast?
2. How Long Should Podcast Episodes Be in 2026?
3. Do You Need Video for Your Podcast?
4. How Often Should You Release Podcast Episodes?
5. Do You Need Social Media to Grow a Podcast?

Read the Blog Post: Your 10 Questions About Starting a Podcast in 2026 Answered (No Fluff, Just Honest Answers)

Episodes Mentioned:

Ep 12: What’s The Perfect Length For Your Podcast Season?

Ep 63: Why I Quit Promoting My Podcast on TikTok

Ep 103: How I Dropped My Podcasting Costs By 65% - How to Run Your Podcast for Less

Ep 112: 7 Tips to Get Out of a Podcasting Creative Slump

Ep 114: 7 Signs You're Taking Your Podcast Way Too Seriously (And How to Fix It)

Takeaways:

1. You definitely don't need to break the bank on fancy gear to start podcasting; a decent USB mic and headphones will do!
2. Finding the perfect podcast episode length is all about what works for you and your audience; there's no one-size-fits-all answer.
3. Video isn't a must for podcasts; if you want to keep it audio-only, embrace that freedom and do what feels right!
4. Consistency in posting is key, but it should fit your life—don't force yourself into a schedule that stresses you out.
5. Social media can be helpful but it's not mandatory; focus on platforms you enjoy instead of spreading yourself too thin.
6. SEO is your best friend for growing your podcast; invest time in optimizing your content to attract more listeners.

In this episode, I'll discuss exactly why I decided to ditch the old name of The Lazy Girl's Guide to Podcasting and embrace something that's more inclusive and SEO-friendly: Podcasting for Indie Podcasters.

When you start a podcast, one of the last things on your mind is rebranding. But as your show grows, evolves, and you as a podcaster develop, you start to think about how your current branding might actually be hindering how you can grow your podcast and reach a wider audience. And that's exactly where I was: hosting a podcast that I love, but unsure if the name was the right fit anymore.

We dive deep into why I was feeling that the old name was right for the show anymore, including connotations with the word 'lazy,' VAWg micro-aggressions, and how the show seems to have evolved out of that name. Keeping the old name was also making me concerned that I was eliminating people from listening to the show and was stunting my podcast's growth by not being inclusive. I also discuss the new branding in terms of cover art and colours.

Finally, we move onto discussing the revamp of the blog that goes with the podcast and I'll tell you all about what to expect from the podcast in 2026.

Checklist for Rebranding Your Podcast:

1. Why are you rebranding?
2. Renaming your show - research, search intent
3. Colours/images
4. Updating your show's name everywhere (doesn't have to be done in one go)
5. Sharing this change with your audience (email, social media, etc)

Takeaways:

1. Rebranding is a big deal, and it’s okay to rethink your podcast's identity as your audience grows and changes.
2. Choose a podcast title that reflects your content and appeals to your target audience, ensuring it's searchable and relevant.
3. Don't rush your rebranding process; take your time to ensure every detail feels just right before making it official.
4. Make sure your rebranded podcast maintains cohesion across all platforms, from social media to your website, for a consistent listener experience.
5. Engage with your audience about your rebrand; their feedback can help shape your podcast's future and build a community.
6. Rebranding isn't just about looks; it's about capturing the essence of what your podcast is truly about and who it serves.

Read the Blog Post: Podcasting for Indie Podcasters: Why I Rebranded My Podcast and 7 Tips to Rebrand Your Own Podcast >> https://veritysangan.com/podcasting-for-indie-podcasters-why-i-rebranded-my-podcast-and-7-tips-to-rebrand-your-own-podcast/

Links Mentioned:

1. Read the Blog >> https://veritysangan.com
2. Join the Newsletter >> https://colossal-author-9930.kit.com/e5b21909fe

We chat about how obsessing over minor editing mistakes can suck the joy out of your creative process. I mean, have you ever listened to a popular podcast that sounded like it was recorded underwater? Probably Yet, they still have tens of thousands of listeners. This just goes to show that your audience is more interested in the content that you can give them rather than a perfectly polished audio track. So, are you finding yourself giving up fun for perfection? If you’re stressing over a missed breath sound or an awkward pause, it might be time to reevaluate your approach.

In the episode, we also tackle the pressure of posting schedules. Yes, consistency is key, but if that pressure is making you want to pull your hair out, it’s time to hit the brakes. Remember, podcasting should be a joy, not a chore. And comparing yourself to full-time creators with fancy studios? Let’s just say it’s a recipe for burnout. We’re all just trying to make magic happen from our dining tables, right? Plus, we discuss the dangers of over-planning. If you find yourself exhausted before even hitting record, that’s a sign you might be overthinking it. Let’s embrace spontaneity and authenticity instead.

Whether you’re podcasting as a hobby or a business strategy, it’s crucial to keep the fun alive. So, if you’ve ever wondered, ‘should I quit my podcast?’, or are wondering how to re-inject the fun back into your podcast, this episode is for you.

Takeaways:

1. Taking your podcast too seriously can drain the joy out of creating, so keep it light and enjoy the creative process.
2. If you find yourself obsessing over every tiny editing mistake, it’s time to relax a bit. No-one is going to mind about the odd breath or 0.2 second pause.
3. Remember, podcasting can be a fun hobby, not just a business strategy or stress-inducing chore.
4. Comparing yourself to full-time creators may lead to burnout, so embrace your unique journey and what your individuality can bring to your show.
5. Over-planning your episodes can kill spontaneity. Keep it real and authentic for you and your audience.
6. If recording feels like a chore, it might be time to reevaluate why you started podcasting in the first place and fall in love with the podcasting process all over again.

Read the Blog Post: 7 Signs You’re Taking Your Podcast Too Seriously (and How To Fix It)

Podcast Episodes Mentioned:

Ep 43: Should I Quit My Podcast?

Ep 100: Why It's Okay to Take a Break from Podcasting

Ep 112: 7 Tips to Get Out of a Podcasting Creative Slump

From the exhausting hustle of monetization culture to the pure joy of podcasting just for the love of it, we’re giving you the green light to focus on what really matters: your creativity and connection with your audience. So whether you're just starting out or already knee-deep in the podcasting world, we'll remind you that the joy of sharing your voice should come first.

And hey, if you still want to know how to monetize your podcast later, no worries! We’ve got a whole playlist in the show notes to help you with that too.

Takeaways:

• Monetization culture can zap the fun out of your podcasting hobby, leaving you stressed.
• It's totally okay to podcast just for joy; you don't need to make money from it.
• Your podcast should be a creative outlet for you, not just another job to stress over.
• Remember, you have full permission to enjoy podcasting without the pressure to monetize.

Read the Blog Post: Podcasts Are Now Available on YouTube Music - What This Means for Podcasters

Episodes Mentioned In the Show:

• Monetise Your Podcast - Full Playlist >>https://player.captivate.fm/collection/d3f05aaa-5298-483c-b542-bf9e37b02829/

Takeaways:

1. Revisiting your most downloaded episodes can spark new ideas and help you understand what your audience loves.
2. If you're in a creative rut, just record a messy voice note when inspiration strikes, no matter how wild the idea!
3. Audience interaction is key; asking for listener questions can turn into multiple episode ideas, so don’t be shy!
4. Repurposing old content can breathe new life into your podcast; consider turning popular blog posts into episodes.
5. List episodes are super easy to create and great for SEO, so why not make a top five or seven mistakes episode?
6. Taking a break from podcasting doesn’t mean you have to explain yourself; prioritise your well-being and come back when you're ready.

Read the Blog Post: 7 Tips to Get Out of a Podcasting Creative Slump >> https://veritysangan.com/7-tips-to-get-out-of-a-podcasting-creative-slump/

Podcast Episodes Mentioned:

Ep 43: Should I Quit My Podcast?

Ep 100: Why It's Okay to Take a Break from Podcasting

But sometimes, pauses are needed. I've recently been listening to Paul C. Brunson's We Need to Talk (I'll link it below if you're not familiar with the show). This is about raw and honest conversations and there are times in the show when there are whole pauses, sometimes a few seconds long. And this is ok; it shows raw emotion and the moment and conjecture of what is being said by the guest would be lost or diminished if those pauses weren't left in. They're poignant and allow you as a listener to reflect.

Sure, leaving pauses in won't work for all podcasts and all show or presenter styles, but depending on the content you're delivering, the interviews you're conducting, and the tone of the message that you're delivering, pauses may need to be left in.

So, in a world of podcasting advice where you're constantly being told to trim the pauses and cut out 'dead space' in terms of there being no audio; I'm giving you the permission you need to consider if pauses are needed in your show, and also, permission to leave those pauses in if they work for you and your content.

Read the Blog Post: Should You Leave Your Pauses in Your Podcast Episodes? >> https://veritysangan.com/should-you-leave-your-pauses-in-your-podcast-episodes/

Links referenced in this episode:

1. We Need To Talk with Paul C. Brunson >> https://podcasts.apple.com/gb/podcast/we-need-to-talk-with-paul-c-brunson/id1765126946

We’ll explore whether a coach can actually help you level up, or if maybe, just maybe, you could save your cash and find what you need in free online communities instead.

Spoiler alert: not all that glitters is gold, and sometimes the best stuff is lurking behind the free curtain. So, grab a cuppa of your favourite drink and let’s get into it!

Takeaways:

• In this episode, we dive into whether you really need a podcast coach or course.
• Changing your mind about podcasting advice shows growth and adaptability in the industry.
• Many people call themselves coaches, but some are more like mentors—know the difference!
• Before spending big bucks on a course, assess what specific outcomes you truly want.
• Free resources abound for aspiring podcasters, so do your homework before hiring a coach.
• Shiny object syndrome is real; just because someone succeeded doesn't mean they can help you.

Links referenced in this episode:

• Free Podcasting Course from Captivate.fm >> https://www.captivate.fm/launch-podcast-course
• My blog >> veritysangan.com

I kick things off by admitting that while consistency is the name of the game, sometimes life just gets in the way. Whether it’s personal stuff or just plain old burnout, stepping back can be a game changer. I share my experience of logging into Captivate.fm after my break, expecting crickets, only to find thousands of downloads. Mind-blowing, right? It’s proof that building a solid foundation with good SEO and quality content pays off, even when you’re MIA.

Plus, I dive into the importance of unique listeners; this is the golden nugget of podcast analytics that show us who’s really listening to your content. This episode is a reminder that podcasting isn’t just about the hustle; it’s also about nurturing our creativity and audience.

I promise not to leave you hanging for so long again, because the next episode is going to stir the pot: are podcast coaches worth the cash? Stay tuned!

Takeaways:

1. After a seven-month hiatus, I realised that taking breaks is crucial for creativity.
2. Even when I ghosted my podcast for months, thousands of downloads kept rolling in. What helped? Good SEO. Check out the recommended episodes below to help you up your podcasting SEO game.
3. Unique listeners matter way more than just download counts; it’s about engagement and loyalty, not just numbers.
4. Strong SEO in titles and show notes helped new listeners find my podcast while I was away.
5. Engaging with a smaller audience can be more effective than chasing after new listeners; let's focus on quality over quantity!
6. Consistency is key, but so is knowing when to step back and recharge—don't be afraid to take a breather.

Read the Blog Post: Why Unique Listeners for Your Podcast Are More Important Than You Think

Listen to Episode About Taking a Break from Podcasting:

🎧 Ep 100: Why It's Okay to Take a Break from Podcasting

Listen to Episodes About SEO:

🎧 Ep 108: How Can Fearne Cotton Get Away with This?? - Why SEO-Rich Titles Matter More for Indie Podcasters

🎧 Ep 107: 5 Ways to Boost Your Podcast's Google Ranking

🎧 Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy

🎧 Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO

🌟 Get a free 30-day trial with Captivate ➡️ https://veritysangan.com/captivate

In this episode, I delve into the reasons behind Fearne's success, highlighting her established brand and the loyal following she's built over the years. Unlike indie podcasters, who may struggle to gain visibility, Fearne's fame and the broader Happy Place movement provide her listeners with a clear understanding of what to expect.

I also share essential tips for indie podcasters on crafting compelling episode titles that can help them attract their ideal audience and stand out in the crowded podcasting landscape.

Takeaways:

1. Celebrity podcasts can thrive with simple episode titles due to their established brand.
2. Indie podcasters, however, need to utilise SEO-rich titles to attract new listeners effectively.
3. Fearne Cotton's podcast success illustrates the importance of building a loyal audience over time.
4. Episode titles should highlight the benefits of the content to engage potential listeners.
5. Creating specific and descriptive titles helps clarify what listeners can expect from each episode.
6. Trial and error with title formats can improve visibility and listener engagement for indie podcasts.

Read the Blog Post: 5 Ways to Make Your Podcast Episode Titles SEO-Friendly

Episodes Mentioned:

Ep 104: Why SEO is So Important in Podcasting

Ep 107: 5 Ways to Boost Your Podcast's Google Ranking

Links Mentioned:

1. ListenNotes - https://www.listennotes.com/
2. Happy Place Podcast - https://www.happyplaceofficial.co.uk/podcast/

This podcast is hosted by Captivate, try it yourself for free.

Highlights:

1. Publish a blog post based on your podcast episode and embed your episode into the blog post - ensure that you use SEO-rich keywords in your blog post
2. Publish your episodes on YouTube either as videos or link your RSS feed
3. Use good quality metadata in your podcast episodes

Recommended Episodes:

• Ep 26: How to Repurpose a Podcast Episode Into a Blog Post That’s Optimised for SEO
• Ep 104: Why SEO is So Important in Podcasting | How to Implement Your Own SEO Strategy

Takeaways:

• Using SEO rich keywords is essential for helping your podcast episodes rank higher in search engines.
• Researching keywords using tools like Google Keyword Planner can significantly improve your SEO efforts.
• Focusing on long-tail keywords can help your content stand out with less competition.
• Incorporating keywords naturally into your metadata avoids keyword stuffing and improves readability.
• Creating engaging titles and descriptions with keywords increases click-through rates from search results.
• Regularly revisiting and updating your metadata ensures that your content remains relevant and discoverable.

Links Referenced in this Episode:

• Google:www.google.com
• Answer to Public:www.answerthepublic.com
• Ubersuggest:www.ubersuggest.com

This podcast is hosted by Captivate, try it yourself for free.

It’s easy to get caught up in shiny object syndrome, but I’m determined to focus on what truly enhances the listener experience and streamlines my workflow.

Additionally, I’ll reveal the four key areas where I will invest, including website hosting and my trusted podcast platform, Captivate FM. Join me as I delve into smart budgeting strategies that prioritise quality content and effective SEO for the Lazy Girls Guide to Podcasting.

Takeaways:

1. In 2025, I'm prioritising spending on tools that enhance the listener's experience and streamline my workflow.
2. I've identified 11 podcast-related expenses I won't incur in 2025 to maintain my budget.
3. Rather than using expensive podcast promotion strategies, I focus on organic growth through SEO.
4. I'm sticking with my Blue Yeti microphone in 2025, as it meets my podcasting needs perfectly.
5. Investing in my website hosting is essential because it boosts my podcast's visibility online.
6. I believe that customised intro or outro music is unnecessary and I won't be investing in it.

Read the Blog Post: Podcast on a Budget: 11 Things I’m Not Spending Money on in 2025 for the Podcast and 4 That I Am

Timestamps:

1. 00:00 Intro
2. 01:58 Not Spending on the Podcast in 2025
3. 14:20 What I Am Spending Money On
4. 19:08 Financial Strategies for Podcasting

Links referenced in this episode:

1. Visit the blog:https://veritysangan.com/blog
2. Try Captivate.FM free for 30 days:https://veritysangan.com/captivate
3. Try Riverside:https://veritysangan.com/riverside
4. Try Descript:https://veritysangan.com/descript

As a podcaster, I know how crucial it is to keep our content fresh and engaging, and Captivate Spark offers some fantastic solutions for that. Whether you’re looking to suggest new episodes or create detailed outlines in just a few clicks, these features can greatly enhance your workflow.

Takeaways:

1. Captivate Spark offers innovative AI tools that streamline podcast episode planning and creation.
2. Using AI can significantly reduce the time spent on post-production tasks for podcasters.
3. The Suggest New Episodes feature analyses trends to generate relevant new content ideas.
4. AI-generated transcripts and show notes can enhance SEO and listener accessibility for podcasts.
5. Captivate Spark's feature for generating episode details saves time and improves content quality.
6. Integrating AI into podcasting can help creators focus more on content and creativity.

Read the Blog Post: AI in Podcasting: Captivate Spark Full Review

Timestamps:

00:00 Intro

01:02 Introducing Captivate Spark: A New AI Feature for Podcasters

05:35 Using AI for Podcast Episode Generation

08:24 Organising Episode Assets

10:49 SEO and Content Formatting

13:14 Exploring the Benefits of Captivate Spark

Links referenced in this episode:

Try Captivate.FM free for 30 days - https://veritysangan.com/captivate

This episode will give you clear, actionable tips for helping you to rank your podcast on Google, YouTube, and other search engines. We'll discuss how to figure out the keywords that your audience are using to search for your content, how to make your podcast episodes searchable, and how you can optimise your podcast assets to get your podcast found on search engines such as YouTube and Google, and podcast directories such as Apple Podcasts and Spotify.

Read the Blog Post: Podcast SEO: Getting Your Show Found by Your Ideal Listener

Free SEO Masterclass >> https://veritysangan.com/stupid-simple-seo-masterclass

Sign up for Stupid Simple SEO >> https://veritysangan.com/ssseo

Episodes mentioned:

• Ep 93: How to Create and Launch a Podcast - Full Tutorial

Takeaways:

• SEO is crucial for podcast visibility; prioritize keyword-rich titles and show notes.
• Create evergreen content that remains relevant regardless of when it's published.
• Use platforms like Google and YouTube for effective keyword research and audience insights.
• Don't underestimate the power of SEO; it can attract listeners even without promotion.
• Focus on clarity in your episode titles to ensure they resonate with potential listeners.
• Remember to engage with your audience's search queries to improve discoverability.

Timestamps:

00:00 Intro

02:48 Understanding Podcasting SEO

05:11 Creating Engaging Podcast Content

07:59 Implementing SEO Strategies for Podcasts

09:35 Exploring Evergreen Content for SEO

12:16 The Importance of SEO in Podcasting

Links referenced in this episode:

• Get a free 30-day trial of Captivate.FM -https://veritysangan.com/captivate
• Answer the Public -answerthepublic.com

In this episode, I share how I managed to slash my podcasting expenses by a staggering 65%, bringing my annual podcasting spend down from over $1,300 to just $453. I dive into the specific subscriptions I cut back on, including tools that were no longer serving my needs and alternatives that provide similar functionality at a lower cost. You'll hear about my experience with various services and how I prioritised what truly adds value to my podcasting journey. Whether you're a new podcaster or a seasoned pro, this episode offers valuable insights and practical tips to help you keep your podcasting budget in check.

Read the Blog Post: Podcasting on a Budget: How I Slashed My Podcasting Costs by 65%

Episodes Mentioned:

• Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs

Takeaways:

• Podcasters often underestimate their monthly expenses, which can accumulate quickly and unexpectedly.
• By reassessing my subscriptions, I managed to reduce my annual podcasting costs by 65%.
• Switching to free tools for email marketing and website design can significantly cut costs.
• Captivate.FM offers a pay-per-download pricing model, making it affordable for most podcasters.
• The quality of your podcast can remain high, despite low running costs.
• Consider evaluating the tools you use regularly to identify potential savings and efficiencies.

Tools Mentioned:

• Hostinger- Get up to 75% off WordPress hosting -https://veritysangan.com/hostinger
• Captivate.FM- get a 30-day free trial -https://veritysangan.com/captivate

Timestamps:

• 00:05 - Slashing Podcasting Costs
• 03:06 - Managing Podcasting Costs
• 05:43 - Investing in Podcasting and Website Management
• 07:59 - Podcasting Costs and Budgeting
• 10:01 - Exploring New Podcasting Tools

Main Discussion Points:

• Podcasting has no rules - you can talk about anything and structure your show however you like
• You don't need to quit your day job or go "full time" with your podcast
• It's fine to miss publishing episodes some weeks
• Some self-proclaimed podcasting "gurus" repeat outdated or questionable advice
• The podcasting community wants to see everyone succeed
• "Podcast strategy" means different things to different people
• You don't need to monetize your podcast
• Podcasting can be very inexpensive to produce
• Video is optional for podcasts
• Defining a "successful" podcast depends on your goals

Episodes Mentioned:

Ep 6: How to Have a Successful Podcast – Hint; It’s Not What You Think!

Timestamps:

• 00:00:00 Intro
• 00:01:58 The Freedom of Podcasting
• 00:02:27 Lessons Learned from Over 100 Episodes of Podcasting
• 00:03:26 Tips for Managing a Podcast as a Side Hobby
• 00:05:02 Podcasting Tips: What You Need to Know
• 00:07:12 Podcasting Insights from Verity Sangan
• 00:08:40 Monetizing Your Podcast vs Keeping it Non-Monetized
• 00:09:17 Tips for Podcasters: How to Save Money and Time

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Remember, podcast ranking metrics can be misleading and vary across platforms. Look beyond the numbers to truly understand your podcast's performance and impact. Keep creating authentic content, and don't get discouraged by the stats!

Highlights:

• Discussing the misleading and unreliable nature of podcasting statistics and rankings.
• Exploring different measurements used to determine a podcast's ranking.
• Challenging the significance of being in the top percentage of podcasts for success.
• Highlighting the flaws in commonly used podcasting metrics.
• Questioning the validity of defining podcast success based on episode count or download numbers.
• The variability of podcast ranking metrics across platforms and criteria.

Timestamps:

• 00:00:00 Intro
• 00:00:35 Why Podcasting Statistics are Absolute BS
• 00:05:09 Exploring Podcasting Statistics and Rankings
• 00:10:43 Understanding Podcast Ranking Metrics and Statistics

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Managing all aspects of the podcast on my own can be challenging, but I value the support from you guys, my awesome listeners!

Highlights:

• Importance of taking a break from podcasting
• Challenges of managing all aspects of the podcast alone
• Self-care to sustain creative energy
• Avoiding burnout in podcasting
• Balancing podcasting with self-care

Timestamps:

00:00:00 Intro

00:01:48 Taking a Break from Podcasting

00:06:22 The Importance of Self-Care in Podcasting

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In this episode, we delve into the debated question of whether podcast hosts should pay their guests.

Are you a podcaster wondering about guest compensation? We answer this common question and present a compelling case for why paying guests might not be necessary or the norm. Discover alternative strategies to compensate guests, such as exposure and promotional opportunities, that can benefit both parties involved.

Read the Blog: Do You Have To Pay Your Podcast Guests? >> https://veritysangan.com/do-you-have-to-pay-your-podcast-guests/

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Freebies:

✅ Podcast Launch Checklist and Episode Planner -https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge- https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting - Getting Your Business Heard - https://veritysangan.com/podcastwebinar

Are you thinking of quitting your podcast? In this episode, we explore the taboo topic of wanting to quit or take a break from podcasting. Quitting your podcast doesn't equate to failure, but it's important to consider your reasons for wanting to quit before you actually give up your podcast.

I'll discuss the common reasons why podcasters give up podcasting, such as a lack of immediate results or effective strategies. We also talk about the attrition rate of podcasters, with many quitting before their eighth episode due to unrealistic expectations and time commitments.

I'll then go through six signs that indicate it might be time to quit, including loss of passion, running out of quality content, and feeling overwhelmed. Instead of quitting outright, we'll also discuss taking a break from podcasting to re-evaluate your podcasting goals and strategies.

Read the Blog Post: Should I Quit My Podcast? (And How to Quit Gracefully) >> https://veritysangan.com/should-i-quit-my-podcast-and-how-to-quit-gracefully/

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Recording equipment:

🎙 Riverside: https://veritysangan.com/riverside

🎙 Blue Yeti Microphone: https://amzn.to/3pxNvSa

🎙 iPhone: https://amzn.to/44q0x30

Freebies:

✅ Podcast Launch Checklist and Episode Planner – https://veritysangan.com/launchchecklist

🎉 Grow Your Podcast Audience 5-day Email Challenge – https://veritysangan.com/5daychallenge

🙋‍♀️ Podcasting – Getting Your Business Heard – https://veritysangan.com/podcastwebinar

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🔗 Read the Blog >> https://veritysangan.com

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Read the Blog Post: Why Do Podcasters Wear Headphones? 2 Reasons Why You Should

Episode mentioned: Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School

Timestamps:

• 00:00 Introduction to Shure Microphones with Ash
• 00:14 The Legacy of Shure's SM7B Microphone
• 01:41 Tips for Better Podcasting Audio Quality
• 03:25 The Importance of Using Headphones While Podcasting
• 04:05 Closing Thoughts

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Listen to Ep 34: Is Apple Podcasts Turning Into YouTube?

Read the Blog Post: Is Individual Podcast Episode Artwork Worth The Effort? >> https://veritysangan.com/individual-podcast-episode-artwork/

Highlights:

• Comparison of episode thumbnails on podcasts to video thumbnails on YouTube for attracting listeners.
• My experience of creating unique podcast artwork for each episode, including going back to previous episodes.
• The effectiveness of episode graphics in increasing podcast listenership.
• My promotional strategy for The Lazy Girl's Guide to Podcasting podcast across various platforms like Twitter, TikTok, and blog posts.
• Importance of considering the time and effort required for maintaining consistent episode graphics.

Timestamps:

• 00:00:00 Intro
• 00:01:03 Apple Podcasts Episode Thumbnails: A YouTube Strategy for Podcasting?
• 00:02:09 Creating Podcast Artwork
• 00:03:19 The Impact of Episode Graphics on Podcast Listenership
• 00:05:03 Effectiveness of Episode Graphics in Podcast Promotion
• 00:07:12 Importance of Individual Podcast Episode Graphics
• 00:07:55 Exploring the Impact of Using Episodic Graphics for Podcast Episodes

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We start by chatting about the rise of video podcasting, which a fun quiz at the Spotify booth revealed is the fastest growing segment of podcasting right now. Kendall shares her insights on why video is taking off - it allows creators to connect with their audience in a more personal way and repurpose content for social media.

Her top tip? Just start recording video alongside your audio recordings. Don't overcomplicate it at first. Simply use a tool like Riverside's video recording capabilities to capture video versions. Then see how you like working with that video content before potentially expanding into a bigger video strategy.

We also discuss the tendency creators have to want to do ALL THE THINGS right away, when a gradual buildup is much more sustainable. As Kendall says, the flashy "overnight successes" you see have usually been quietly creating for 5+ years beforehand.

Check out past episodes I've done reviewing Riverside's tools:

👉 Ep 17: Riverside.fm: Everything You Need To Know To Record Your Podcast Remotely

📹 Full Riverside.fm Tutorial for Beginners 2023 | Record, Edit, and Produce Your Podcast 🔉https://youtu.be/l4gb4g3ll1M

Try Riverside for free ➡️ https://veritysangan.com/riverside

Highlights:

• The challenges of scheduling, time zones, and work commitments in organizing the conversation
• Growth of video podcasting in recent quarters
• Transition from audio to video podcasting
• Enhancing connection with the audience through video podcasting
• Advice on incorporating video into podcasting efforts gradually
• Reaching a wider audience through video podcasting
• Creating engaging content for video podcasts
• Importance of meeting listeners where they already are
• Importance of audio quality in remote recordings

Timestamps:

• 00:00:00 Intro
• 00:01:25 Discussion on the Growth of Video Podcasting
• 00:02:43 The Rise of Video Podcasting
• 00:06:47 Discussing the Potential of Video Podcasting

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🔗 Read the Blog >> https://veritysangan.com

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We cover choosing your topic, coming up with episode ideas, naming your show, creating artwork, selecting a hosting platform, releasing your first episodes, promoting on social media, and more. There are so many podcasting tips crammed into this how-to, that even if you already have a podcast, you might pick up some new ideas as you continue to grow your show and podcast audience.

🌟 Get a free 7-day trial of Captivate.fm ➡️ https://veritysangan.com/captivate

Highlights:

• Define your podcast topic and target audience before starting.
• Come up with a list of at least 20 episode ideas to sustain your podcast.
• Research podcast names to ensure uniqueness and avoid duplicating existing shows.
• Check for available social media handles related to your chosen podcast name.
• Research potential podcast topics and check domain name availability.
• Record a trailer for your podcast before launching.
• Use tools like Canva, GarageBand, or QuickTime to create a professional trailer.
• Design podcast artwork on Canva for visual appeal and recognition.
• Select a podcast hosting platform like Captivate FM for storage, distribution, and RSS feed generation.
• Set up your podcast on Captivate FM with a descriptive name, keywords, artwork, and trailer.
• Submit your podcast to multiple directories to maximize reach.

Read the Blog Post: How to Start a Podcast with No Audience in 2025 >> https://veritysangan.com/how-to-start-a-podcast-with-no-audience/

Timestamps:

• 00:00:00 Intro
• 00:01:19 Getting Clear on Your Podcast Topic and Audience
• 00:02:29 Tips for Starting a Podcast Successfully
• 00:03:36 Generating Podcast Content Ideas
• 00:04:22 Choosing a Podcast Name and Checking for Copyright Infringement
• 00:05:36 Setting up a Podcast: Key Steps Before Recording
• 00:06:43 Creating a Trailer and Podcast Artwork
• 00:08:22 Choosing a Podcast Hosting Platform
• 00:09:31 Setting up a Podcast on Captivate FM
• 00:11:04 Maximizing Your Podcast Reach with Directories
• 00:12:15 Launching a Podcast Successfully
• 00:13:20 Tips for Building an Audience and Promoting Your Podcast

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We kicked things off by discussing the fantastic Podcast Show London 2024 that we were lucky enough to attend. Can you believe Mark has been attending podcasting events like this since way back in 2014? His experience in the industry is truly impressive. I couldn't help but feel a tinge of jealousy when he mentioned going to all those iconic events like Podcast Movement and PodFest in the States over the years. A girl can dream, right?

But what really got me excited was our deep dive into the world of Podcasting 2.0. For those of you who are still wrapping your heads around this concept, let me break it down for you. Essentially, Podcasting 2.0 is all about taking the traditional podcasting experience (let's call that 1.0) and supercharging it with a whole host of new features and capabilities. We're talking monetization opportunities, enhanced listener engagement, better analytics, and so much more!

Mark did an incredible job of explaining how Podcasting 2.0 works its magic through the use of specialized tags or enclosures within the good ol' RSS feed structure. These tags act as gateways, unlocking features that were previously unavailable or a real pain to implement. I mean, who wouldn't want an easier way to integrate things like cross-app commenting, alternate content formats (hello, video!), and even value-for-value contributions from listeners?

Now, I know some of you might be feeling a little overwhelmed by all this talk of Podcasting 2.0. But fear not! Mark reassured me (and all of you) that there's no need to panic. The beauty of this evolution lies in its seamless integration with existing podcasting practices. You can continue creating and distributing your amazing content as you always have, gradually adopting the new features as they become relevant to your needs.

And let's not forget about the benefits for us listeners! Podcasting 2.0 promises enhanced content discovery, seamless multi-format experiences, increased engagement with our favorite shows, and improved accessibility. It's a win-win situation for everyone involved in this wonderful world of podcasting.

Of course, we couldn't resist indulging in a little Star Wars banter (because what's a conversation without a few nerdy references?). Mark even shared the name of his very own Star Wars podcast, "Spark of Rebellion" – how awesome is that? I may or may not have pestered him about the possibility of a Podcasting 3.0 in the future, but you'll have to tune in to find out his thoughts on that!

All in all, this episode was an absolute treasure trove of information and insights. I walked away feeling energized and excited about the future of podcasting, and I hope you did too. So what are you waiting for? Hit that play button and dive right in!

Until next time, keep those podcasts rolling, and may the force of Podcasting 2.0 be with you!

Highlights:

• Unique microphone setup at Spiritland Media for recording
• Mark's experience at the Podcast Show London and involvement in talks and panels
• Insights about Captivate - hosting, distribution, and monetization platform for podcasters
• Podcasting 2.0 - enhancements to the original podcasting concept
• Evolution from Podcasting 1.0 to 2.0 and speculation on a possible Podcasting 3.0
• Role of AI in podcasting and dispelling concerns about AI taking over
• Tips for growing a podcast audience - being a guest on other podcasts, engaging with new audiences, and prioritizing consistency

Read the Blog Post: Podcasting 2.0: What Does it Mean for Indie Podcasters? >> https://veritysangan.com/podcasting-2-0/

Timestamps:

• 00:00:00 Intro
• 00:00:36 Captivate at the Podcast Show London
• 00:06:55 Understanding Podcasting 2.0
• 00:19:37 Exploring the Future of Podcasting
• 00:24:08 The Role of AI in Podcasting
• 00:31:38 Tips for Growing a Podcast Audience

🌟 Try Captivate.fm free for 7 days >> This podcast is hosted by Captivate, try it yourself for free.

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

Highlights:

• Importance of using keywords for podcast discovery
• Utilizing podcast analytics for audience understanding and engagement
• Improving podcast SEO with keywords in descriptions, titles, and show notes
• Strategies for enhancing podcast ranking on Apple Podcasts
• Tips for ranking in Apple Podcasts search engines
• Creating engaging podcast content for audience retention
• Significance of episode artwork and cover art in attracting listeners
• Experimentation and patience in finding the right title, keywords, and description for podcasts

Read the Blog Post: How to Rank on Apple Podcasts Search Results in 5 Steps >> https://veritysangan.com/rank-on-apple-podcasts-search-results/

Timestamps:

• 00:00:00 Intro
• 00:01:28 Utilizing Podcast Analytics for Better Audience Engagement
• 00:02:32 Tips for Improving Podcast SEO
• 00:04:30 Strategies for Improving Podcast Ranking on Apple Podcasts
• 00:07:02 Creating Engaging Podcast Content: Tips for Success
• 00:08:37 Optimizing Your Podcast for Higher Ranking on Apple Podcasts

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

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Read the Blog Post: 10 Free Podcasting Tools You Need to Try >> https://veritysangan.com/10-free-podcasting-tools/

🎧 Listen to Ep 80: How Much Does it Cost to Start and Run a Podcast? - Breaking Down My Podcasting Costs

Links:

• Enhance Speech by Adobe -https://podcast.adobe.com/enhance
• Canva -https://www.canva.com/
• Descript -https://www.descript.com/
• Riverside.fm -https://veritysangan.com/riverside
• Podbean -https://www.podbean.com/
• Vidyo -https://vidyo.ai/
• Buffer -https://buffer.com/
• Hootsuite -https://www.hootsuite.com/

Highlights:

• The costs of running a podcast
• Feedback from listeners on podcasting expenses
• Top free podcasting tools for podcasters

Timestamps:

• 00:00:00 Intro
• 00:02:07 Enhance Speech by Adobe
• 00:03:34 Canva
• 00:04:17 Quicktime Player
• 00:04:44 Garageband
• 00:05:22 Podbean
• 00:06:20 Riverside.fm
• 00:07:29 Descript
• 00:08:55 Vidyo.ai
• 00:10:06 Buffer and Hootsuite

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🔗 Read the Blog >> https://veritysangan.com

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In this episode, we are taking a break from the usual podcasting tips and how-to content and instead focusing on a bit of fun to see how well we know the world of podcasting!

We are challenged with questions about Taylor Swift's influence on podcasting, the fastest growing podcast categories for Spotify users, the type of podcast that is on the rise, global searches that are most popular in 2023, and which age group is most likely to be streaming content from outside their country. Can you beat my score?

Spotify's 2024 Podcast Trends Tour ➡️ https://ads.spotify.com/en-US/trends/podcast-trends/

Timestamps:

• 00:00 Live from the Podcast Show London 2024: A Microphone Adventure
• 00:27 Spotify's Sweet Little Quiz: Test Your Knowledge
• 00:34 Guessing Game: The Spotify Podcast Quiz
• 03:03 Revealing the Answers: How Well Did We Do?

But what if you could maximise your podcast interview and get multiple episodes out of the same interview? How awesome would that be? It's at least double the content for you, and at least double the exposure for your podcast guest!

In this episode, I'll explain how when I interviewed Adam from Podcasting Business School the podcasting tips that he gave split into 4 key topics. So, I took these topics and broke the 1 interview down into 4 different podcast episodes.

But, for other guest interviews, I didn't break these into multiple episodes. I'll discuss why and give you tips as to when you might want to break interviews into multiple episodes and when you might want to keep the interview as a whole.

We will also go over how you can maximise your time with a podcast guest and intentionally record multiple episodes in one podcast interview without your audience ever knowing that you recorded the episodes in one go!

Explain how I interviewed Adam, but I thought that we covered 4 key topics and bearing in mind my episodes are normally around 10-15 minutes, I wanted to break the interview down to respect those timings and also to ensure that my audience was getting exactly what I was promising from the episode titles and notes.

We will also talk about the importance of creativity and flexibility in podcasting, and how experimenting with episode formats and lengths can help you to maximize your podcast guest contributions and audience retention!

Tune in for all the podcasting tips for maximising your podcast interviews!

Episodes mentioned in this episode:

• Ep 84: Crafting the Perfect Podcast Guest Pitch - with Sarah Hopkinson
• Ep 83: How to Run a Podcast and an Email List Without Going Insane - with Sarah Hopkinson
• Ep 76: Avoid These Mistakes with Print on Demand Merch with Travis and Josiah from Print On Demand Cast
• Ep 75: How to Monetize Your Podcast with Print on Demand Merch - Travis and Josiah from Print on Demand Cast
• Ep 71: Podcast Growth Mistakes and Breaking the Interview Only Myth - with Adam Schaeuble from Podcasting Business School
• Ep 65: How Expensive Does Your Microphone Need to Be? with Adam Schaeuble from Podcasting Business School
• Ep 64: How to Dominate the First 72 Hours for Maximum Impact - with Adam Schaeuble from Podcasting Business School
• Ep 58: Getting Curious and Hosting Amazing Guest Interviews - with Matt Gilhooly

Timestamps:

• 00:00 Welcome Back & The Art of Lazy Podcasting
• 00:57 Success in Simplicity: My Podcasting Journey
• 01:17 Maximizing Content: The Multi-Episode Interview Strategy
• 03:13 Expanding Reach: The Benefits of Episode Splitting
• 04:05 Practical Tips for Efficient Podcasting
• 06:55 Experimenting with Episode Lengths: Insights & Outcomes
• 09:25 Concluding Thoughts on Podcasting Strategies

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

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This episode, I'm sharing eight essential tips to help you prepare for the Podcast Show London 2024 or any podcast event you might attend.

First things first, remember to eat amidst the excitement. Networking is crucial, so spend time chatting with others, even if you're attending solo. Don't miss out on exploring the exhibition stands; last year, I had a blast discovering new tech and ideas. Ensure you check the schedule and have a backup plan in case sessions are full. It's important to keep a cool head if things don't go as planned - don't be a twit if a session is full. Asking questions during talks can be invaluable, so don't shy away. Make sure you tell people about who you are and your show; you never know who you might meet. Lastly, have something tangible like cards or QR codes to share your podcast info easily.

These tips are not just for the Podcast Show London 2024 but can be applied to any podcasting event you attend.

Let's make the most out of these opportunities, learn as much as we can, and perhaps, I'll get to meet some of you there!

Timestamps:

• 00:00 Welcome to the Bonus Episode!
• 00:18 Getting Ready for the London Podcast Show
• 00:50 8 Essential Tips for Podcast Show Preparation
• 01:43 Networking and Making the Most of the Event
• 02:17 Exhibition Stands and Scheduling Strategies
• 04:12 Handling Full Sessions Gracefully
• 05:37 Engaging and Asking Questions
• 06:19 Promoting Your Podcast Effectively
• 08:25 Final Thoughts and Takeaways

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🔗 Read the Blog >> https://veritysangan.com

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With the uncertainty surrounding TikTok's fate and the evolving social media landscape, I explore whether podcasters should be concerned about the platform's future. In this episode, we will delve into the complexity of the situation, considering political, economic, and social factors.

Read the Blog Post: Should Podcasters Worry About a TikTok Ban? Here's 2 Reasons Why You Shouldn't

Highlights

• The potential fate of TikTok in the US - sale or ban.
• Impact on content creators, including podcasters using TikTok to promote their podcasts.
• Uncertainty around pending legislation and its approval timeline.
• Evolution of the social media landscape and the emergence of new platforms.
• Potential migration of users to other platforms in case of a TikTok ban.
• Possibility of new platforms outshining TikTok in the future.

Timestamps:

• 00:00:00 TikTok's Fate in the US and Its Implications for Podcasters
• 00:01:29 Should Podcasters in America Be Worried About TikTok?
• 00:02:11 The Impact of Pending Legislation on Social Media
• 00:03:22 Should Podcasters Worry About a Potential TikTok Ban in America?
• 00:04:32 My Opinion on Potential TikTok Ban and Impact on Social Media

🎧 Ep 63: Why I Quit Promoting My Podcast on TikTok

Because here's the truth - being creatures of habit, we podcasters often shy away from trying new things, even when our current approach isn't yielding the desired growth that we want to see.

In this episode, I'll encourage you to take a critical look at your podcast's performance. If you're not seeing the growth you envisioned, whether it's in downloads, audience retention, or any other metric that defines success for you, it might be time to step out of your comfort zone. Don't let the fear of losing existing listeners hold you back from rebranding, revamping your show notes, or experimenting with different episode formats.

To help you on this journey, I'll share three actionable tips with you that you can implement today.

Remember, growth often lies outside our comfort zones. Don't let the fear of change hinder your podcast's true potential. Embrace new ideas, listen to your audience, and be willing to adapt your strategies. Share this message with your fellow podcasters who might also benefit from these insights.

Highlights

• Importance of being open to change and adaptation in podcasting
• Podcasters' fear of making changes and hindering growth
• My experience of rebranding and achieving growth
• Strategies for improving podcast growth, such as optimizing show notes and using keyword research
• Defining and tracking podcast growth beyond download numbers
• Spreading the word about your podcast and leveraging word-of-mouth referrals
• Easy wins for growing your podcast audience, including content optimization and audience engagement
• Top three tips for growing your podcast audience: promoting to everyone, experimenting with keywords, and trying out different categories.

Timestamps:

• 00:00:00 Intro
• 00:01:07 Exploring Audio Recording Platforms
• 00:01:54 Are You Killing Your Podcast Growth?
• 00:03:07 Embracing Change in Podcasting: Overcoming the Fear of Making Changes
• 00:06:29 The Importance of Growth in Podcasting
• 00:06:57 Tips on How to Grow Your Podcast Audience
• 00:07:30 Strategies to Grow Your Podcast Audience
• 00:08:21 3 Tips for Growing Your Podcast Audience

📧 Join the 5-day email growth challenge ➡️ https://veritysangan.com/5daychallenge

So, in this episode, I chat to Sarah all about how she crafted her pitch. She shares her framework for crafting a personalised email to podcast hosts that will make your request stand out from all of the others. Her podcasting tips for pitching to guest on other people's podcasts are not to be missed.

And as promised, below is the EXACT pitch email that Sarah sent to me to pitch herself to guest on The Lazy Girl's Guide to Podcasting.

Read the Blog Post: 3 Top Tips for How to Write the Perfect Podcast Guest Pitch >> https://veritysangan.com/how-to-write-the-perfect-podcast-guest-pitch/

Timestamps:

• 00:00:00 Intro
• 00:01:15 Crafting a Personalized Email Pitch to Be a Podcast Guest
• 00:03:09 Effective Podcast Pitching Strategies
• 00:07:40 How to Write a Compelling Pitch Email to Be a Podcast Guest
• 00:13:43 Tips for Following Up on Podcast Pitches
• 00:21:12 Turning Podcast Episodes Into Emails

Sarah's pitch email:

Hi Verity, 

As an inherently Lazy Girl, I was so happy when I discovered your podcast at the end of last year! As you say yourself, your episodes are really binge-able and I've been enjoying listening to them, especially your Taylor Swift/podcasting mash-up ep (oh my god, I'd LOVE it if she did her own podcast!!). There are a lot of voices in podcasting and podcasting advice, but yours is one of the most insightful and fun.

I am emailing you for a reason: I know that 2024 is your year of email so I was wondering if you'd be open to me guesting on The Lazy Girl's Guide to Podcasting to talk a little about the opportunities for podcasters who master email marketing? 

I also work in the podcasting industry, helping podcasters to grow their show and their influence through strategically remarketing their content. Last year, I gave a seminar to a group of podcasters about how to run a great email list for their podcast with less effort, touching on why email is a great medium to connect with subscribers, how to use AI to repurpose podcast episodes whilst maintaining content quality and the different kinds of emails to send to your podcast list. It was a great success and it encouraged those podcasters to start or keep going with their email list without putting as much work into it.

I'd love to discuss all or some of the above on your podcast and if you'd like to have me as a guest, I'd be delighted to promote your episode far and wide. However, I appreciate that you know your audience best so I'll leave it up to you to think about :)

Hope that the sun is shining on you in Jersey and that the Taylor Swift n*des scandal didn't leave a Blank Space in your episode download numbers!

Have a great day!

~Sarah at CopyHop~ 

Sarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402ea

Guest bio:

Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office.

• Website:https://copyhop.co/
• LinkedIn:https://www.linkedin.com/in/sarah-hopkinson/
• Instagram:https://www.instagram.com/copyhop

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

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So, in this episode, we're joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, how to build that email list, and how to get your podcast audience to engage with the email content.

We chat about all things lead magnets, as well as other innovative ways to build up your email list. Discover key insights and podcast tips on transforming your email list into a vibrant community and enhancing your podcast marketing efforts.

Podcasting freebies: https://veritysangan.com/freebies

Sarah's email series: https://crafty-hustler-1231.ck.page/9cd9d402ea

Highlights:

• Importance of building an email list for podcasters
• Benefits of email marketing for podcasters
• Strategies for engaging podcast audiences through email
• Tips for writing effective email newsletters for podcasts
• Metrics to track in email marketing for podcasts
• Optimization tips for email marketing for podcast promotion
• Growing mailing lists for podcasters
• Importance of welcome sequences in email marketing
• Enhancing email marketing strategy for podcasters
• Creating effective email copy for lead magnets
• Building businesses around podcasting
• Challenges podcasters face in standing out

Timestamps:

• 00:00:00 Introduction
• 00:01:34 The Importance of Email Lists for Podcasters
• 00:05:46 Tips for Emailing Your Podcast Listeners
• 00:07:18 Building an Email List for Your Podcast
• 00:08:32 Writing Email Newsletters for Podcasts
• 00:09:55 Increasing Click Through Rates in Email Marketing
• 00:11:28 Optimizing Email Marketing for Podcast Promotion
• 00:15:00 Tips for Growing Your Podcast Email List
• 00:18:02 Building an Effective Email Marketing Strategy for Your Podcast
• 00:19:22 Optimizing Email Copy for Lead Magnets

Guest bio:

Sarah Hopkinson is a Brit living in the south of France. After working in online content for 5 years, she set up her copywriting business in 2021 and quickly pivoted to helping podcasters grow their show by repurposing their content into other forms of written content. When she's not working on her business she's working out, taking day trips to Italy and watching The Office.

• Website: https://copyhop.co/
• LinkedIn: https://www.linkedin.com/in/sarah-hopkinson/
• Instagram: https://www.instagram.com/copyhop

📧 Subscribe to the Newsletter >> https://veritysangan.com/newsletter

🔗 Read the Blog >> https://veritysangan.com

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General competitors simply exist in your broader niche and can provide additional perspectives to conversations. Direct competitors target the exact same audience as you and sell similar offerings.

If you're using your podcast to attract ideal clients or customers, interviewing direct competitors may not be the most strategic move. You don't want to provide your audience with other options besides yourself. However, there can be value in interviewing general competitors as a way to add more diversity of opinions and insights for your listeners' benefit.

When considering who to interview, my biggest podcasting tips is that you want to select guests who will truly add value for your listeners and align with your podcast objectives. The key is finding the right balance between collaborating with others in your niche and safeguarding your own business interests.

Episodes mentioned:

• Ep 10: Guest Booking Tips: It’s Not About the Numbers
• Ep 18: Why You Need A Podcast Guest Release Form (and How to Write One)
• Ep 56: How to Attract High-Value Guests to Your Show

Highlights

1. Should you interview your competitors on your podcast?
2. Differentiating between generalized competitors and direct competitors
3. Considering if podcast guests are competitors or collaborators
4. Pricing as a factor in determining if someone is a direct competitor
5. Evaluating the potential benefits and drawbacks of interviewing competitors on your podcast
6. Deciding on potential guests based on whether they are general competitors or direct competitors
7. Balancing the benefits of collaboration with protecting your own interests when interviewing competitors on your podcast

Timestamps:

• 00:00:00 Intro
• 00:00:20 Should You Interview Your Competitors on Your Podcast?
• 00:02:15 Strategic Approaches to Engaging with Competitors in a Niche Space
• 00:03:56 Considering Whether Podcast Guests Are Competitors or Collaborators
• 00:05:38 Should You Interview Your Competitors on Your Podcast?
• 00:06:45 Consider the Type of Guests You Invite on Your Podcast
• 00:08:01 Interviewing Competitors: Tips and Considerations

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When researching an episode, I spend a maximum of 30 minutes gathering accurate information. My solo episodes run 10-20 minutes while my guest interviews last up to 60 minutes. I aim for a 1:1 ratio between recording and editing time. So if an episode takes 20 minutes to record, I'll spend 20 minutes editing it.

For promotional content, I lean on tools like Canva and Summarize. In about an hour a week, I can create social captions, graphics and short video clips. I'm most active in engaging with other podcasters on Twitter.

To interview guests smoothly, I set up automated booking links, research each guest beforehand, and prepare 3-4 potential questions. This prep ensures an on-topic, professional discussion.

Listen in for more tips to make your podcasting production process run as smoothly as possible.

Tools mentioned:

• Lazy Pod Club - https://veritysangan.com/lazypodclub
• SummarAIze - https://veritysangan.com/summaraize
• Canva - https://veritysangan.com/canva

Highlights:

• The efficiency of the podcast recording process
• Importance of accurate information and quick research
• Duration of solo episodes and guest interviews
• Time requirements for editing
• Balancing recording and editing in podcast production
• Workflow for podcast editing and promotion

Timestamps:

• 00:00:00 Intro
• 00:01:20 Podcast Recording Process Optimization
• 00:02:28 Podcast Recording and Editing Insights
• 00:03:29 Finding the Right Balance Between Recording and Editing Podcasts
• 00:06:14 Managing Time for Podcast Production and Promotion
• 00:07:43 Tips for Setting Up a Successful Podcast Guest Interview Process
• 00:09:05 Tips for Running a Podcast Efficiently

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This episode is honest, and it's gritty. And it's something that not enough podcasters are covering or being honest about.

I'm going to be completely transparent and break down every expense - from software subscriptions to website fees. My hope is that this will give you a realistic idea of what to budget for if you want to start podcasting or aren't sure about your own podcast spend.

I encourage you to calculate your own cost per episode, whether podcasting is a hobby or a business. It's important to understand exactly what you are investing and make sure it aligns with the value you receive. I'll give you some strategies and podcasting tips to help you calculate your cost per episode and also insights into the tools that I use for my podcast.

Tools mentioned:

• Captivate.fm - https://veritysangan.com/captivate
• Riverside.fm - https://veritysangan.com/riverside
• SummarAIze - https://veritysangan.com/summaraize
• Canva Pro - https://veritysangan.com/canva
• Thrivecart - https://veritysangan.com/thrivecart
• Hostinger - https://veritysangan.com/hostinger
• Elementor Pro - https://veritysangan.com/elementorplugin
• WPRocket - https://veritysangan.com/wp-rocket

Highlights:

• Podcast hosting costs with Captivate.fm
• Graphics creation with Canva
• Software used for podcasting: Riverside FM and Summarize
• Website expenses breakdown: domain name, WordPress, Elementor Pro, WP Rocket
• Email marketing with ConvertKit
• Cart checkout with ThriveCart
• Total annual spend on the podcast
• Comparison to podcast manager costs
• Using AI tools like Summarize for content creation
• Importance of knowing your podcast costs and evaluating spending per episode

Timestamps:

• 00:00:00 Intro
• 00:02:00 Podcast Software Expenses
• 00:04:26 Website Expenses
• 00:05:11 Tools for Email Marketing and Cart Checkout
• 00:08:20 Cost breakdown of running a podcast
• 00:11:18 Streamlining Content Creation with AI Tools
• 00:12:09 The Cost of Podcasting: A Breakdown of Expenses

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🔗 Read the Blog >> https://veritysangan.com

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In this episode, I am joined by Adam from Podcasting Business School to discuss the importance of experimenting more with your podcast. I know it can be scary to try new things, worried you might lose listeners. But be brave - what's the worst that could happen? The worst-case scenario is that your listeners will skip an episode they don't love rather than unsubscribe.

We share examples and podcasting tips of experiments, like workshop weeks with multiple episodes released at once and incorporating audience audio clips. Podcasting is still new with few rules, so we have so much room for creativity.

Consider what's holding you back from experimenting. Is it fear of failure? Know that one "bad" episode won't ruin your podcast. And trying new things, whether it's your format, guests, topics, or marketing, could take your show to the next level.

I'm here to tell you - be fearless. The opportunities here are immense, for both hosts and guests. This is the frontier, and together we're still shaping what podcasting can become. So try something new today! What do you have to lose?

Highlights:

• The fear of putting out a bad episode and losing subscribers.
• Examples of podcast experiments, such as workshop weeks and audience audio clips.
• Creating snippet episodes to cater to a specific audience.
• The evolving nature of podcasting and the lack of rules.
• The freedom and opportunity podcasting provides for creators and guests.
• Podcasting as a business tool and its growth and acceptance.
• Using experimentation to improve format, guests, questions, topics, and marketing.
• Overcoming the fear of potential outcomes and embracing new ideas.



Timestamps:

• 00:00:00 Do You Experiment Enough with Your Podcast?
• 00:01:07 How to be Fearless and Experiment with Your Podcast Content
• 00:03:49 The Frontier of Podcasting: Rule-Breaking and Innovation
• 00:05:51 The Potential of Podcasting as a Business Tool
• 00:08:45 Experimenting with Your Podcasting

Guest bio:

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.

• Listen to Podcasting Business School: https://www.podcastingbusiness.school/
• Website: https://www.podcastingbusiness.school/
• Instagram: https://www.instagram.com/podcastingbusinessschool/

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But is the grass always greener on the other side?

It's a common struggle of podcasters; facing analysis paralysis when it comes to choosing podcasting tech tools and platforms. So in this episode, I share my experience of feeling stuck in the endless search for the perfect tools and emphasize the importance of prioritizing content creation over constantly trying new tools.

We talk about how and why it's so important to focus on the basics, such as a podcast hosting platform, recording and editing software, and graphic design tools for podcast artwork. I'll even give you some recommendations for podcast tech and software that you might want to check out if you haven't found something you like yet.

But overall, the biggest podcast tips for this episode is to stop getting distracted by 'shiny object syndrome' and sticking with what works best for you as the podcaster, and your podcast.

Afterall, your audience come to you for your content; not because of the tech you've used during production.

Tools mentioned:

• Captivate.fm - https://veritysangan.com/captivate
• Buzzsprout - https://veritysangan.com/buzzsprout
• Riverside.fm - https://veritysangan.com/riverside
• Canva - https://veritysangan.com/canva

Highlights:

• Importance of prioritizing content creation over tech tools
• Advice to stick with what works and focus on basics
• Avoiding 'shiny object syndrome' in podcasting tech
• Essential tools for starting a podcast: hosting platform, recording/editing software, graphic design tools
• Importance of having the basics in place and focusing on content creation

Timestamps:

• 00:00:00 Intro
• 00:01:07 Overcoming Podcast Tech Analysis Paralysis
• 00:03:08 Stick with What Works and Focus on the Basics - Podcasting Advice
• 00:04:27 Essential Tools for Starting a Podcast
• 00:07:50 Advice on Choosing Podcast Tech Stack Wisely

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First, ensure your title targets keywords your audience is actually searching for. You want your podcast to appear when listeners search relevant terms on Apple Podcasts or Spotify. Generic names or obscure puns likely won't rank well.

Second, create a title that speaks to your listeners and draws them in. The name should clearly communicate what they can expect from hitting play on your latest episode.

And third, it should be obvious at a glance what your show is about. Strong podcast discovery happens through word-of-mouth, with fans recommending episodes to their friends. So make it easy for them to explain what you cover.

The goal is to end up with a podcast name optimized for discovery and engagement. I want you to attract your ideal audience, keep them hooked, and make it effortless for them to share your show with like-minded friends. So let searchability, intrigue and clarity guide you as you name or even rename your podcast.

Read the Blog Post: How to Name Your Podcast in 2024 >> https://veritysangan.com/how-to-name-your-podcast-in-2024/

Highlights:

• The importance of selecting a podcast name that reflects content and resonates with your target audience
• Being open to changing podcast title if needed
• Value of experimentation and adaptation in podcast naming
• Strategies for naming a podcast to improve searchability and discoverability
• Using relevant keywords in podcast titles for search rankings

Timestamps:

• 00:00:00 Intro
• 00:01:45 Choosing a Name for a Podcast
• 00:04:34 Tips for Creating Engaging Podcast Titles
• 00:05:28 Tips for Improving Podcast Discoverability
• 00:06:40 The Importance of Clearly Communicating Your Podcast's Content

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They share their top podcasting tips for starting print-on-demand services for podcast merchandise and explore different types of print-on-demand products and services and how podcasters can leverage them for their podcasts.

Travis and Josiah provide valuable insights on how to navigate the landscape of merchandising and highlight the importance of engagement with the audience. They emphasize the variety of merchandise beyond t-shirts and hoodies, offering a wide range of products for podcasters to consider.

Additionally, they discuss the Print on Demand Cast podcast as a helpful resource for those looking to learn more about the print-on-demand business model.

Highlights:

• Common mistakes in the print-on-demand industry
• Top tips for starting print-on-demand services for podcast merchandise
• Different types of print-on-demand products and services
• How podcasters can leverage print-on-demand for their podcasts
• Navigating the landscape of merchandising in print-on-demand
• Importance of engagement in print on demand for podcast merchandise
• Variety of merchandise options beyond t-shirts and hoodies
• Insights on starting a print-on-demand journey
• Introduction to the Print on Demand Cast podcast as a resource

Timestamps:

• 00:00:00 Intro
• 00:01:00 Common Mistakes in Print-on-Demand Merch
• 00:01:21 Tips for Starting a Print-on-Demand Journey for Podcast Merchandise
• 00:18:37 Discussion on Print on Demand with Travis Josiah

Guest bio:

Travis and Josiah have been selling products online since 2014. In 2017, Travis made the switch to begin selling print on demand products and Josiah was soon to follow. Over the first few years of POD, they talked about starting a podcast that they wished was available when they began, but drug their feet until eventually creating the Print On Demand Cast in late 2020.

Over the past few years the show has grown and both Travis and Josiah have learned a lot about podcasting and print on demand. Today with more than 175 episodes, they continue to enjoy sharing all about the Print On Demand industry, as well as the weekly dad joke and whatever other entertaining or silly anecdote will make the other laugh!

• Website:http://printondemandcast.com
• Facebook:https://www.facebook.com/printondemandcast
• Instagram:https://www.instagram.com/printondemandcast/
• YouTube:https://www.youtube.com/@PrintOnDemandCast

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They provide practical podcasting tips on getting started with print-on-demand, deciding what products to sell, designing effective merch, avoiding common mistakes, and leveraging merch to promote your show.

Highlights

• Definition and significance of print on demand in e-commerce
• Leveraging print-on-demand services to generate revenue for podcasts
• Platforms for creating and selling merchandise for podcasts (e.g., Printful, Spring, Teespring)
• Designing merch that resonates with the podcast audience
• Importance of utilizing existing assets like logos and websites for merch design
• Creating niche branded merchandise to appeal to listeners
• Tips for setting up merchandise from a print-on-demand service for a podcast
• Keeping merchandise relevant to the podcast's content and audience

Timestamps:

• 00:00:00 Intro
• 00:01:13 Print on Demand Business and Podcasting Journey
• 00:02:51 Print-on-demand and E-commerce Businesses
• 00:07:23 Monetizing Podcasts Through Merchandise
• 00:08:33 Exploring the Business of Print on Demand in Podcasting
• 00:11:00 Creating Merch for Your Podcast: A Beginner's Guide
• 00:14:55 Strategies for Creating and Selling Podcast Merchandise

Guest bio:

Travis and Josiah have been selling products online since 2014. In 2017, Travis made the switch to begin selling print-on-demand products and Josiah was soon to follow. Over the first few years of POD, they talked about starting a podcast that they wished was available when they began, but drug their feet until eventually creating the Print On Demand Cast in late 2020.

Over the past few years, the show has grown and both Travis and Josiah have learned a lot about podcasting and print on demand. Today with more than 175 episodes, they continue to enjoy sharing all about the Print On Demand industry, as well as the weekly dad joke and whatever other entertaining or silly anecdote will make the other laugh!

• Website:http://printondemandcast.com
• Facebook:https://www.facebook.com/printondemandcast
• Instagram:https://www.instagram.com/printondemandcast/
• YouTube:https://www.youtube.com/@PrintOnDemandCast

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I'll highlight some useful features in Riverside FM, like their Magic Clips tool that automatically selects clips from your episodes that could work well for social media. We will discuss using AI tools like Riverside and VideoAI for creating and editing video content, pointing out the advantages and minor limitations of each platform.

You'll discover the importance of adding captions to social media videos to boost engagement and accessibility. And I will also share with you my process for making shareable videos with captions for Instagram, LinkedIn, Twitter and more.

Read the Blog Post: How to Use TikTok to Promote Your Podcast

Links Mentioned:

• Ep 63: Why I Quit Promoting My Podcast on TikTok
• Riverside.fm -https://veritysangan.com/riverside
• Vidyo.ai -https://vidyo.ai
• ContentStudio -https://veritysangan.com/contentstudio

Highlights

• Repurposing podcast snippets for promoting on social media platforms like Instagram Reels and TikTok.
• Using Riverside FM to create video snippets for social media promotion, including the new Magic Clips feature.
• Advantages of using VideoAI for generating captions in videos and comparison with Riverside's caption options.
• Tips for saving upload minutes on VideoAI by creating clips on platforms like Riverside.
• Importance of adding captions to social media videos for increased engagement and accessibility.
• Creating engaging social media videos for promoting podcasts with captions, visuals, and audiograms.

Timestamps:

• 00:00:00 Intro
• 00:00:22 How to Use Podcast Snippets for Instagram Reels and TikTok Videos
• 00:01:22 Using Riverside FM to Create Video Snippets for Social Media Promotion
• 00:02:30 Using AI Tools for Content Creation and Editing
• 00:03:24 Benefits of Using VideoAI for Captioning
• 00:04:41 Tips for Using Video AI and Riverside for Podcast Editing
• 00:09:00 Master Class Ideas and Behind-the-Scenes Recording

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In this episode, I reveal the 7 podcasting rules I deliberately break...and how that unconventional approach led my show to exponential growth.

You won't find intros, outros, or strict formatting here. Instead, I skip the fluff and focus on quality content that connects with my listeners.

I'll share my podcasting tips on why I don't waste money on expensive equipment or studios, rarely bother with video, and steer clear of interview-only formats.

My rule-breaking style clearly works - my podcast continues growing its audience every single month.

Whether you're an experienced podcaster or just starting out, I'll inspire you to throw out the rulebook and redefine what it takes to truly thrive.

Highlights:

• Not having a traditional intro and outro
• Not following a strict episode format
• Including transcripts in episodes for SEO purposes
• Not upgrading equipment
• Not using a script

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I’ll be sharing the podcasting tips for the tools and software I use to produce this podcast show and discuss the importance of having the right tech setup for podcasting success.

My podcasting arsenal is well-equipped with a range of tech tools to streamline the podcast production and promotion efforts.

My Podcast Tech Stack:

• Captivate.fm - https://veritysangan.com/captivate
• Riverside.fm - https://veritysangan.com/riverside
• SummarAIze - https://veritysangan.com/summaraize
• Vidyo.ai - https://vidyo.ai
• Canva - https://veritysangan.com/canva
• ContentStudio - https://veritysangan.com/contentstudio

Highlights:

• Importance of having the right tech setup for podcasting success
• Podcast hosting platform (Captivate.fm) for managing and distributing podcast episodes
• Riverside FM for recording and editing podcast episodes
• Use of Video AI for generating captions for social media clips
• Efficiency of Summarize in generating promotional content
• Use of email blasts and newsletters for promoting podcast episodes - ConvertKit
• Utilization of Canva for graphics

Timestamps:

• 00:00:00 Podcast Tech Stack Overview
• 00:00:24 Podcast Tech Overview
• 00:01:02 Benefits of Using a Podcast Hosting Platform like Captivate
• 00:02:48 Using Riverside and Video AI for Podcast Editing
• 00:03:53 Tech Stack for Podcast Promotion
• 00:06:18 Using Email Blasts for Weekly Newsletters

Newsletter Sign Up: https://veritysangan.com/newsletter

• The mistake of not consistently producing weekly content
• The misconception that podcasts need to be solely interviews
• The importance of utilizing your own knowledge and expertise for hosting a show
• Balancing the need for finding new listeners with giving existing listeners a reason to come back
• Creating a sense of community and offering value to retain and attract listeners
• The power of podcast recommendations from friends and family in podcast discovery

Timestamps:

• [00:00:00] Intro
• [00:00:51] The main mistakes that podcasters are making
• [00:05:22] Podcasts don't have to be 100% interviews
• [00:06:22] Creating Marketing Info for New and Current Listeners
• [00:07:28] Retaining Current Listeners in Podcasting

Guest bio:

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.

• Listen to Podcasting Business School: https://www.podcastingbusiness.school/
• Website: https://www.podcastingbusiness.school/
• Instagram: https://www.instagram.com/podcastingbusinessschool/

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I released an episode titled "What Taylor Swift Can Teach Us About Podcasting" on January 30th. In it, I used Taylor Swift and her ever-changing music eras as a metaphor for adapting your podcast content and promotion strategies over time.

Little did I know, that same weekend the episode launched, searches for "Taylor Swift" were completely banned on Twitter after some scandalous AI-generated images of her emerged online.

This was really bad timing on my part and here's why: I rely heavily on Twitter for promoting my podcast and driving listeners to new episodes.

A huge majority of my podcast downloads come directly from Twitter, and it's where most of my new listeners find me too. So when people suddenly couldn't search Taylor's name that week, it meant my podcast episode likely wasn't showing up in any Twitter searches either. (And I'd banked on that being a clever way to potentially reach some new listeners).

I couldn't believe such an unforeseen consequence!

As content creators, we can strategize search engine optimization and promotion plans, but we can't always predict what social platforms will restrict access to each day. Whether it's election censorship or COVID misinformation crackdowns, search bans happen more than we realize.

While downloads stayed strong that week (thanks loyal listeners!!), this whole debacle made me realize I need to actively promote old episodes to capture new listeners from searches.

So that's exactly what I'm going to do - rerun a special promotional campaign just for my Taylor Swift episode in case anyone looks her up now that the name ban has been lifted. You never know who may discover and subscribe to the show from it popping up in more keyword searches!

I hope relaying my own podcast visibility challenges gives you some helpful tips and food for thought. When the algorithms seem to work against us, we have to get creative with repeating and repurposing content across multiple platforms. As the saying goes, the show must go on...even when our favorite pop star suddenly disappears from the Twitterverse!

Timestamps:

• 00:00:00 Intro
• 00:00:49 Taylor Swift Searches Blocked on Twitter: A Complete Coincidence
• 00:02:08 Twitter Ban Affects Content Discovery
• 00:04:27 You Can't Always Control What Social Media Does or Doesn't Do
• 00:06:12 Reflections and podcast promotion tips

Highlights:

• The impact of the Taylor Swift AI-generated n*de scandal on my podcast
• Keywords relating to my podcast episode being temporarily blocked on Twitter
• Search engines and social media platforms censoring and blocking information during past events
• The unpredictability of what might be banned or restricted at any given time
• Running campaigns to promote content and potentially reach new audiences
• What I learnt from this whole experience and what it means for podcast marketing and promotion - including some podcasting tips for when a marketing campaign maybe doesn't go as planned

Listen to Episode 66: What Taylor Swift Can Teach Us About Podcasting

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In this podcast episode, I talk to Krista Campbell from She Calls Her Shots podcast about the importance of good lighting and composition in creating branded photographs. Krista suggests going outside for the best light and using the back camera on your phone for higher-quality photos. She also recommends using an app like Sunseeker to determine the position of the sun on cloudy days.

Krista shares photography tips on taking brand images of ourselves, emphasizing the importance of keeping it simple and focusing on how you want to feel in the photos. She suggests incorporating your brand's identity and values into the images or, if you're just starting off, focus on building connection and trust.

We discuss podcasting tips and tricks for creating podcast artwork, including the importance of lighting and composition, finding a suitable background, and using editing apps.

Highlights:

• Importance of good lighting for brand photography
• Going outside for the best natural light
• Using the back camera on your phone for higher-quality photos
• Avoiding harsh sunlight or bright light behind you
• Using an app like Sunseeker to determine the position of the sun on cloudy days
• Tips for taking brand images of yourself, including keeping it simple and focusing on how you want to feel
• Incorporating your brand identity and values into the images
• Building connection and trust through brand photography
• Tips for creating podcast artwork, including lighting, composition, and finding a suitable background
• Best editing apps for podcast artwork

Timestamps:

• [00:00:00] Intro
• [00:00:37] Amazing Review for the Podcast
• [00:01:06] Tips for DIY Brand Photography
• [00:07:20] Tips for Taking Brand Images of Yourself
• [00:08:22] Tips for Creating Amazing Podcast Artwork with Krista
• [00:11:12] Building a Business with Ease and Flow

Guest bio:

• Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.
• Website: https://heykristamarie.com/
• Instagram: https://www.instagram.com/heykristamarie
• She Calls Her Shots Podcast: Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171

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Or the images of yourself that you use to promote your podcast?

In this episode, I'm joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots.

We look at how brand photography bridges the gap between online presence and audience connection, going beyond traditional headshots.

Krista gives amazing photography tips for capturing the atmosphere, brand colors, and how props can help your listeners envision themselves working with you.

Learn why planning for a branding session is crucial and how to align your photographs with your podcast's brand for maximum impact. Lighting is highlighted as a key element in creating the desired audience connection.

Join us for these rarely talked about podcasting tips and find out how to find a specialized brand photographer, evoke the right feeling in your audience, and unleash the power of visuals in promoting your podcast.

Highlights:

• Importance of brand photography for podcasters
• Bridging the gap between online presence and connection with audience
• Beyond traditional headshots - capturing atmosphere, brand colors, and props
• Planning for a branding session
• Aligning photographs with podcast brand
• Considering how you want listeners to feel and brainstorming ideas
• Importance of lighting in creating a connection with audience
• Finding a brand photographer who specializes in brand photography
• Googling 'brand photographers' to find local professionals
• Finding someone who can evoke a certain feeling and help with planning
• Misconceptions around branding photography
• Building a strong visual identity and connecting with a target audience
• Finding a photographer who makes you feel comfortable and helps with posing and positioning
• Conveying emotion and understanding the target audience in branding shoot planning

Timestamps:

• [00:00:00] Intro
• [00:01:05] Defining Brand Photography
• [00:05:10] How to prepare for a branding session and get the photographs that you want
• [00:09:02] Tips for finding a brand photographer
• [00:11:03] The Importance of Branding Photography

Guest bio:

• Krista Marie is a photographer, podcast host and business coach for women creatives & small business owners. She is the host of the She Calls Her Shots Podcast, a show dedicated to creative business owners. She helps them in creating a mindset focused around success & implementing the simple, effective strategies they need to grow a sustainable, thriving business! She spent 12+ years building a photography business from the ground up, relocating from Florida to California, while also working a full-time job. She built up her photography brand to include weddings, engagement sessions, personal branding sessions, and more.
• Website: https://heykristamarie.com/
• Instagram: https://www.instagram.com/heykristamarie
• She Calls Her Shots Podcast: https://podcasts.apple.com/us/podcast/she-calls-her-shots/id1530321171

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This feature is a lazy girl's dream, given that Apple Podcasts will provide you with AI automatically generated transcripts on your episodes for free.

Not only does this new feature make podcast content more accessible, but it also helps you as a podcaster to effortlessly widen your audience reach.

But what does this mean for those who are already paying for transcriptions? How and where can these transcriptions be downloaded? And how can you leverage this feature for generating show notes? Tune in to get all your questions answered and more! Plus, join me for my take on this new feature, as well as podcasting tips to figure out if this feature will suit your workflow or not.

Enjoy the episode!

Links:

Apple Podcasts article: https://podcasters.apple.com/support/5316-transcripts-on-apple-podcasts

Highlights:

• Introduction of automatic transcripts in Apple Podcasts
• Accessibility of podcasts for everyone
• Accessing transcripts from the episode details page
• Functions of the transcripts: reading the full text, searching for specific words or phrases, playing from a specific point in the episode
• Availability of transcripts shortly after publishing
• Downloading transcripts for use on other platforms
• Availability of the feature on iOS 17.4 and higher
• Languages currently supported: English, French, German, and Spanish

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I say creating content for you; what I mean is content that you enjoy creating. Because if you're creating content that you don't enjoy, it shows. However, you also need to remember that your content can't be all about you and needs to provide some value to your audience and give them that reason to download your episodes.

I explore the idea of recording podcast episodes live and reaching more listeners, pushing myself out of my comfort zone, and experimenting with different formats.

I share strategies and podcasting tips for successful podcasting, such as:

• Defining your target audience
• Creating engaging content
• Promoting your podcast

We also talk about the importance of consistency and authenticity.

Disclaimer: Just in case it wasn't obvious, T-Swift has had nothing to do with the creation of this episode and everything I've talked about in this episode in relation to Taylor is simply my opinion. We're Swifites in our household and, in case you're wondering, I think that 'Speak Now' was her best, probably followed by 1989. I thought I'd include the disclaimer so as to try and prevent Taylor Swift and her legal team from suing me!

Highlights:

• Recording podcast episodes live and reaching more listeners
• Pushing yourself out of your comfort zone
• Experimenting with different formats
• Defining your target audience
• Creating engaging content
• Promoting your podcast
• The importance of consistency and authenticity

Timestamps:

• [00:00:00] Intro
• [00:02:37] You will never be able to appeal to all listeners with your podcast
• [00:05:06] Don't be afraid to experiment with your podcast format and content, but also don't change just because a few listeners complain
• [00:06:35] If you switch up your podcast format and your audience doesn't like it, you can always switch back
• [00:05:50] Focus on creating content you love and that resonates with your target audience

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🔗 Read the Blog >> https://veritysangan.com

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In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He's done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microphones are not essential!

What matters most in podcasting is consistently; delivering great content that serves your listeners, not tip-top perfect audio quality. Don't get caught up spending hours editing or let worries about background noise stop you from getting started. As long as your audience can hear and understand you, small imperfections don't really matter.

Our advice? Don't break the bank on podcasting gear, especially when you're first getting started. And don't get paralyzed trying to achieve podcast perfection - just start creating content. Stay consistent, connect with your listeners, and optimize as you go. Great content trumps all.

So come along and debunk the myth that you need ultra-expensive equipment. I'll show you how I've built a business with affordable tools and a focus on serving my audience. Let's change the conversation and share podcasting tips around what it really takes to succeed in podcasting.

Highlights:

• The importance of budget-friendly podcasting
• Investing in launching the podcast correctly rather than expensive equipment
• Adam Schaeuble's frugal approach to podcasting equipment
• The success of Adam's podcast with a $97 microphone
• The importance of consistency in podcasting
• Understanding the needs of different podcast genres
• The dangers of lazy podcasting and the importance of putting in effort
• The misconception that expensive equipment is necessary for a successful podcast

Timestamps:

• 00:00:00 Podcasting Business School Talks About Podcasting Equipment
• 00:01:06 The Cost of Adam Schaeuble's Podcasting Equipment
• 00:04:00 Building a Successful Podcast with Minimal Expenses
• 00:05:21 The Power of Consistency in Podcasting
• 00:07:19 The Importance of Editing Your Podcast
• 00:09:39 The pitfalls of lazy podcasting
• 00:12:07 You Don't Need Expensive Equipment to Start a Podcast

Guest bio:

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.

• Listen to Podcasting Business School: https://www.podcastingbusiness.school/
• Website: https://www.podcastingbusiness.school/
• Instagram: https://www.instagram.com/podcastingbusinessschool/

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In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release.

Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take advantage of algorithms on platforms like Apple Podcasts and Spotify.

By condensing marketing efforts into the first 72 hours, Adam explains how podcasters can generate more activity and increase their chances of being recommended to new listeners.

Adam highlights the need to maximize exposure during this period and emphasises quality over quantity's importance.

Highlights:

• Adam's podcasting journey and the importance of podcasting for businesses
• The importance of promoting your podcast in the first 72 hours of release
• Condensing marketing efforts into the first 72 hours to generate more activity and increase chances of being recommended to new listeners
• Maximizing exposure within the first 72 hours of podcast release.

Timestamps:

• 00:00:00 Intro
• 00:01:10 Promoting Your Podcast in the First 72 Hours
• 00:01:39 The 72 Hour Marketing Window for Podcast Promotion
• 00:06:35 Using podcast episodes to create multiple pieces of content
• 00:08:19 Promoting Your Podcast Within the First 72 Hours



Guest Bio:

Adam Schaeuble is a full-time podcaster, podcasting business consultant, and the host of the Apple Top 100 ranked podcast Podcasting Business School. Adam uses his three-phase Podcasting Business Accelerator process to help coaches, consultants, and service providers leverage podcasting to generate a 6 figure income stream while subtracting at least ONE day from their work week.

• Listen to Podcasting Business School: https://www.podcastingbusiness.school/
• Website: https://www.podcastingbusiness.school/
• Instagram: https://www.instagram.com/podcastingbusinessschool/

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🔗 Read the Blog >> https://veritysangan.com

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We will discuss how TikTok is an amazing platform for promoting a brand and for promoting a podcast, but if you're finding it to be just another platform that is eating up your time, then maybe you need to consider a different approach. There are so many social media platforms out there, and it is so easy to get lost down a rabbit hole.

Listen in as I unfold the six reasons why TikTok did not work for me and why I decided to step back from using it to promote my podcast. I'll give you actionable podcasting tips for making sure that promoting your podcast on social media isn't a drain on your creativity. Plus, I'll share some insights into showing up on the platforms that you enjoy and those which align with your podcasting audience.

Highlights:

• Why there was a lack of conversion from TikTok to actual podcast listeners
• How my preferred content creation methods didn't match well with TikTok's visually-focused format
• The importance of alignment between your podcast and the platforms you choose to promote on
• Why you should invest your energy into platforms you actually enjoy using

Join me as I honestly navigate this tough decision to quit using TikTok for podcast promotion, concluding: "Why not put your energy into creating the content that you do enjoy and showing up on the platform or platforms that you also enjoy?"

You'll gain a new perspective on platform selection and social media usage for podcast promotion.

Timestamps:

• [00:00:00] Introduction: Quitting TikTok for Podcast Promotion
• [00:01:45] Reason 1: Lack of Conversion from TikTok to Podcast Listeners
• [00:03:12] Reason 2: Mismatch of Content Creation Methods on TikTok
• [00:04:47] Reason 3: Importance of Aligning with Platforms You Enjoy
• [00:06:20] Reason 4: Exploring Alternatives for Podcast Promotion
• [00:07:56] Reason 5: Leveraging Twitter Spaces for Live Streaming
• [00:09:18] Reason 6: Future Plans for Podcast Promotion
• [00:10:45] Conclusion: Finding the Best Platforms for Your Podcast

🎧 Ep 54: My Weekly Downloads Dropped by 78% - Here's Why

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This is exactly the scenario I found myself in when I was with my previous podcasting host, Megaphone. I found that (for me) the interface wasn't the best, and I found a lack in features to help grow my podcast.

So, in this episode, I talk about my decision and experience to switch my podcast hosting platform from Megaphone to Captivate.fm. I'll go through the reasons why I decided that Megaphone wasn't the podcast hosting platform for me and also why I decided to move over to Captivate.fm.

Scroll up and hit play to listen to this episode and pick up some podcasting tips that will help you if you're on the fence about choosing either Megaphone or Captivate.fm as your podcast hosting service. You'll also pick up podcasting tips about how to choose the podcast host that best suits your own podcast.

Episodes mentioned:

• Ep 27: Buzzsprout: Is It Worth the Hype? - https://veritysangan.com/podcast/ep-27-buzzsprout-is-it-worth-the-hype/
• Ep 39: Changing Podcast Host – Is It Time To Switch? - https://veritysangan.com/podcast/ep-39-changing-podcast-host-is-it-time-to-switch/

Links:

Try Captivate free for 7 days - https://veritysangan.com/captivate

Highlights:

• Switching podcast hosts
• Issues with previous host (Megaphone)
• Benefits of new host (Captivate.fm)
• Responsive support team
• Favourite feature: Captivate Sync plugin - Automated post pages and back catalog sync
• Other Captivate.fm features: Monetization options and guest booking section

Timestamps:

• [00:00:01] Switching Podcast Hosts: A Tech Thursday Report
• [00:03:35] Switching Podcast Hosts: What You Need to Know
• [00:04:43] Why I Switched Podcast Hosting Platforms
• [00:11:31] My Journey from Megaphone to Captivate

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🔗 Read the Blog >> https://veritysangan.com

Don't forget to subscribe to the show!

I'll encourage you to focus on the age-old podcasting tip that is creating quality content and building a loyal audience, rather than feeling pressured to adhere to a specific release schedule. Ultimately, the emphasis is on the fact that podcasting is about finding what works best for you as an individual podcaster and your show.

Highlights:

• Introduction to the question: Do you need to produce weekly podcast episodes?
• Comparison with music artists who release albums less frequently than weekly.
• Emphasizing that consistency does not necessarily mean a weekly release schedule.
• The importance of finding a rhythm that works for the podcaster.
• Highlighting the benefits of releasing episodes less frequently, such as allowing for more focused content and better preparation.
• Encouraging podcasters to prioritize quality over quantity and to set realistic goals for themselves.
• The importance of communication with listeners about release schedules and expectations.

Timestamps:

• [00:00:00] Introduction
• [00:01:32] Debunking the Weekly Release Myth
• [00:02:10] Success Stories: Lessons from the Music Industry
• [00:03:34] Finding Your Podcasting Rhythm
• [00:04:52] The Importance of Quality Over Quantity

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I ask Chris why there seems to be a preference for audio podcasting over video and how listener statistics should inform podcast content. He shares effective ways to improve audio quality in podcasts, pointing out "With audio, you can do more with less. Audio is probably the only content that ever would exist that you can physically consume while doing anything else."

We discuss the immersive experience of audio, podcast advertising, challenges in video editing compared to audio, and much more. You'll hear nuggets of wisdom from Chris like "What's in it for the listeners? I know why you as the podcaster are doing it...But why should the listener care? Why are they here? What are they getting out of this?” We'll also talk about the statistic that 80% of podcasters DON'T use video as part of their podcasting production.

Tune in for actionable podcasting tips and insights on how to create a successful podcast without spending a fortune.

🎧 Listen to Podtastic Audio - https://podtasticaudio.com/

Highlights:

• Advice on creating a great podcast without spending a fortune
• The benefits of audio podcasts and the ability to create an immersive experience for listeners
• The preference for audio podcasts over video podcasts and the freedom and convenience it offers
• Understanding your audience and using listener statistics to inform content creation decisions
• The immersive experience of audio and the quick pacing of YouTube videos
• The significance of audio quality in podcasting and actionable tips for improving it
• The difference between radio and podcast advertising, and the ability to skip ads in podcasts
• The impact of microphone choice, headphone usage, and environment on audio quality
• The importance of engaging content and providing value to the listeners.

Timestamps:

• [00:00:00] Intro
• [00:03:46] Why Focus on Audio Podcasts
• [00:10:16] The Pros and Cons of Audio vs Video Podcasting
• [00:16:05] The Importance of Knowing Your Audience in Podcasting
• [00:21:17] The Power of Audio and YouTube's Quick Pace
• [00:29:48] Improving Audio Quality for Podcasts
• [00:35:51] The Importance of Audio Quality in Podcasting

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I explain what exactly cloaking links means and the various benefits it provides in terms of improving click-through rates, deterring commission theft, and making links more memorable and shareable. These podcasting tips are not to be missed! I then recommend using the WordPress plugin Pretty Links to easily customize and brand your affiliate links. I emphasize the importance of only promoting affiliate products you genuinely trust and believe in.

Links:

• Pretty Links (WordPress plugin):https://prettylinks.com/

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Can we approach strangers for their personal stories? How does one sift through numerous pitches to find the perfect guest? What is the role of active listening in shaping a dynamic podcast interview? How do you transform critical feedback into a symbol of pride? You'll find answers and podcasting tips to all these intriguing questions and explore more as Matt shares invaluable advice and tips for aspiring podcast hosts.

And don't miss out on the fun story behind Matt's unique 'It's Just Okay' t-shirt too! Stick around to the end to find out where you can listen to the Life Shift Podcast and connect with Matt. Get ready for an episode packed with insight, podcasting advice, and inspiration.

🎧 Listen to The Life Shift Podcast: https://www.thelifeshiftpodcast.com/

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If you're nodding along to any of these, let me pull back the curtain:

I cringe at what I used to believe before learning these truths. As I reflect on mistakes that misguided me, I realization hit: so many podcasters fall into the same traps! 

So I'm coming clean. Join me as I unpack the myths, missteps, and lessons that now guide my podcasting approach. Whether you're starting out or more experienced, these podcasting tips and my transparency provide an "aha" moment and path forward. 

I'm excited to simplify the complexities around growth and peel back the curtain on the podcasting world. Hit play now to hear me get vulnerable and equip you with game-changing insights!

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In this episode of Lazy Girls Guide to Podcasting, I'll reveal a game-changing approach and tips to categorizing podcast guests. Discover the three distinct types of guests that can transform your show and skyrocket engagement. Join me as I share valuable podcasting tips on booking guests, including untapped potential within your circle, finding new voices, and leveraging well-known experts.

Learn how to provide value to your audience and create episodes that leave a lasting impact. Plus, dive into my personal experience and tips on successful guest booking.

Don't miss out on this episode packed with actionable strategies for you and your podcast!

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We'll cover the importance of genuine connection and engagement in building a podcast audience and look at promoting on platforms where your podcast audience is. We also talk about the importance of creating original content to foster community growth. I'll explain why I'm so against the transactional model of growth and instead focus on key strategies that will help you attract listeners who genuinely appreciate their content.

Read the Blog Post: The No 1 WORST Way to Get More Podcast Listeners >> https://veritysangan.com/the-no-1-worst-way-to-get-more-podcast-listeners/

Links:

• Episode 48 - Using Business Marketing Strategies to Promote Your Podcast – Podcast Marketing Series Pt 1

Highlights:

• Importance of batch recording podcasts in busy months like December
• Benefits of splitting up the recording, editing, and note-making processes efficiently
• Common ineffective strategy of 'subscribe for subscribe' or 'listen for listen'
• Importance of genuine connection and engagement in building a podcast audience
• Strategies for promoting on platforms where your audience is
• Creating original content to foster community growth
• Discouraging the transactional model of subscribe-for-subscribe or listen-for-listen
• Importance of creating authentic promotional strategies

Timestamps:

• [00:00:00] Intro
• [00:02:04] Podcast Growth: Do's and Don'ts
• [00:10:52] The importance of authentic audience growth for your Podcast

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So, in this episode, I explore why not posting on Twitter (or X!) was so impactful on my podcast and offer valuable podcasting tips as to why it's so important to choose the right platform for promoting your podcast, based on where your audience is.

We will touch on the significance of incorporating SEO techniques to improve your podcast's visibility in search engine results. Learn how to utilise keywords and phrases strategically in your show notes to reach a wider audience and increase your podcast's discoverability.

Furthermore, I'll introduce you to my favourite efficient online tool, Summarize.com, which auto-generates show notes, timestamps, hashtags, social media posts, and even email templates. Discover how this fantastic resource can simplify your podcast promotion process and save you time!

Read the Blog Post: How to Write Stand-Out Podcast Show Notes >> https://veritysangan.com/how-to-write-stand-out-podcast-show-notes/

Links:

• Summaraize -https://veritysangan.com/summaraize
• Otter.ai -https://veritysangan.com/otter
• Hemingway App -https://hemingwayapp.com/

Timestamps:

• [00:00:00] Introduction
• [00:00:24] Mastering Podcast Show Notes
• [00:02:25] Improving Your Podcast Show Notes
• [00:05:46] Practical Tips for Crafting Compelling Podcast Show Notes
• [00:07:47] The Importance of Show Notes for your Podcast: Tools and Strategies

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Additionally, I'll tell you why constantly switching editing software based on reviews can be killing your podcast growth. Instead, you need to find what works and stick with it.

Finally, we'll talk podcasting tips, focusing on consistency, targeting the right audience, and promoting the podcast on ideal platforms. I'll give you my thoughts on converting podcast content into other forms, such as blog posts and optimising them for SEO to attract more listeners.

📧 Subscribe to the newsletter: https://veritysangan.com/newsletter

Join the discussion from this podcast about podcasting, as I explore the reasons why podcasters choose to include ads, including covering running costs and the potential for full-time income. I also emphasize the importance of moderating ad content and ensuring alignment with your podcast's subject.

Episodes mentioned:

Ep 46: 10 Ways to Monetise Your Podcast - for FREE! - https://traffic.megaphone.fm/AUDD7468262492.mp3?updated=1699178185

Ep 45: Preparing for Podcast Monetisation: The Key Steps to Success - https://traffic.megaphone.fm/AUDD2894761424.mp3?updated=1699178118

Timestamps:

00:00 Introduction

00:31 The Tweet that sparked a debate

01:32 The types of ads used in podcasts

02:56 Why include ads in your podcast

03:23 The cost of running a podcast

04:23 Why insert ads into your podcast

05:11 Having ad-free episodes

06:45 Should you include ads in your podcast?

I had the fortune of seeing May James speak live about how to take the ick out of sales. And this got me thinking: Whilst May's talk focused on marketing and sales for businesses, I found the insights highly applicable to marketing podcast episodes and shows.

Podcasting tips include confidently promoting your podcast, tracking data, and aligning content strategies.

In his talk, Joe talked all about marketing products and services to customers. His approach is highly applicable to podcasts and podcasters who want to engage their listeners and turn them into loyal fans.

Learn how to increase your listeners, subscribers, and visibility for your podcast by implementing these effective marketing strategies. We'll highlight the importance of branding, tone of voice, and values that make your podcast unique and appealing to audiences. Discover the power of 'Word of Mouth' in boosting your podcast's popularity and find out how to leverage your podcast outro to encourage listeners to share your content on social media.

Timestamps:

[00:00:00] Intro

[00:00:19] Applying Marketing Strategies for Podcasting Growth

[00:01:29] Joe Glover's Marketing Philosophy

[00:02:32] Branding and Distinctiveness in Podcasting

[00:03:23] Promoting Your Podcast: Considering Your Branding, Tone of Voice, and Values

[00:04:36] Influence of Word of Mouth on Podcast Sharing and Popularity

[00:06:56] Promoting Your Podcast Effectively

[00:08:36] Being Respectful of Your Energy

So, with my podcasting thinking cap on, I took notes on how everything he was advising in terms of selling products and services, could instead be applied to promoting your podcast.

Timestamps:

[00:00:00] Marketing Your Podcast: A Mini-Series - Intro

[00:02:13] Forget Everything You Know About Marketing

[00:04:25] The Art of Selfless Selfishness in Content Creation

[00:07:03] Podcast Promotion Tips and Strategies

Don't fall into the trap of simply buying the "best" microphone on the market. Discover how understanding and properly using your microphone's features can greatly enhance your sound quality.

Timestamps:

00:00 Intro

00:31 The WORST question to ask about podcast microphones

01:15 The Blue Yeti microphone

02:03 How to use your Blue Yeti microphone properly

03:00 What you need to be asking when buying a microphone for podcasting

03:30 How podcasters are using their microphones all wrong

03:44 Understanding microphone features for the best sound quality

We'll also cover more unique strategies like live events and public speaking engagements that won't cost you a dime. Dive into this episode and discover the best monetisation methods to suit your audience and help you turn your podcasting passion into profit!

Read the Blog Post: 10 Ways to Monetise Your Podcast for Free >> https://veritysangan.com/10-ways-to-monetise-your-podcast-for-free/

➡️ Create podcast merch with Printful: https://veritysangan.com/printful

Timestamps:

• 00:00 Introduction
• 00:58 1: Sponsorship opportunities
• 01:53 2: Affiliate marketing
• 02:39 3: Merchandise
• 03:39 4: Selling premium content
• 04:20 5: Tipping
• 05:00 6: Run a live event
• 05:39 7: Coaching and consulting services
• 06:15 8: Public speaking
• 07:05 9: Brand partnerships
• 07:51 10: Join an ad network
• 09:03 Top tips for monetising your podcast

Discover the essential 3 things that you need to take before monetizing your podcast and learn how to attract advertisers, regardless of your audience size.

Stay tuned for the next episode where I'll delve into the actual ways to monetize your podcast.

Main points:

Timestamps:

[00:00:00] Preparing to Monetize Your Podcast

[00:00:39] Successful Monetization of Podcasts

[00:01:51] Understanding Podcast Monetization

[00:03:31] How Much Money Can You Make By Monetizing Your Podcast?

[00:06:01] Strategizing the Monetization Plan for Your Podcast

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I also discuss an interesting comment that I received on Twitter that challenges the traditional view of podcast lifecycles, suggesting that podcasts don't have to go on indefinitely. I highlight the importance of viewing podcasting as an art form rather than just continuous content creation.

Finally, we look at the debate between quantity and quality in podcasting. Is it better to have a large number of episodes or to focus on maintaining conversations that provide value?

Timestamps:

[00:00:00] Introduction

[00:00:18] Removing a traditional introduction

[00:01:16] Redefining podcasting: Understanding its lifecycle

[00:06:18] Quality versus quantity

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I'll discuss the common reasons why podcasters give up podcasting, such as a lack of immediate results or effective strategies. We also talk about the attrition rate of podcasters, with many quitting before their eighth episode due to unrealistic expectations and time commitments.

I'll then go through six signs that indicate it might be time to quit, including loss of passion, running out of quality content, and feeling overwhelmed. Instead of quitting outright, we'll also discuss taking a break from podcasting to re-evaluate your podcasting goals and strategies.

Read the Blog Post: Should I Quit My Podcast? (And How to Quit Gracefully) >> https://veritysangan.com/should-i-quit-my-podcast-and-how-to-quit-gracefully/

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My targets are to hit 5,000 monthly downloads for the podcast, 500 YouTube subscribers, and 3,000 YouTube watch hours.

So, at the end of each month, I'll bring you these little bonus episodes to see the honest growth and the journey to hitting these different metrics.

Monthly metrics that will be tracked will be:

The top episode for this month on both the podcast and YouTube is episode 35: The Hack That Will Save You HOURS On Your Podcast Workflow

I didn't use to batch my tasks together, but since starting The Lazy Girl's Guide to Podcasting, I do find that grouping similar tasks together saves time and energy.

For example, I'll record multiple episodes in one go, edit them, run them through SummarAIze, and bulk upload the content to a podcast hosting platform...

You get it. It's a lot and I love knowing that I can go through my to-do list and just tick everything in one area of my podcasting workflow as done.

Paying podcast guests is not a requirement, but it is always a good idea to offer compensation for their time and expertise.

While some guests may be willing to appear on your podcast for free, others may expect to be paid for their time and knowledge. It really depends on the guests and the industry they are in.

However, if you are just starting out and don't have a budget to pay guests, you can still invite them to be on your podcast and offer other benefits, such as exposure to your audience or promoting their work or products. Ultimately, it is a case-by-case basis and depends on your podcast's goals, budget, and guest's expectations.

It's important that in turn by being on your podcast, you are providing value for guests. This can be done by creating a high-quality and well-produced podcast that guests will be proud to be a part of. Additionally, you can offer resources and support to guests, such as promoting their work on social media or offering guidance and assistance.

While it is not necessary to pay guests, it is important for hosts to offer some form of compensation or value in exchange for their time and expertise. This can help to create a positive and mutually beneficial relationship between hosts and guests.

Highlights:

• Should podcast hosts pay their guests?
• The value of exposure and promotional opportunities for guests
• How to offer compensation in the form of exposure and promotional opportunities
• Tips for treating guests well and making them feel valued
• The importance of building relationships with guests
• The potential for reciprocity and future collaborations with guests
• The benefits of having a diverse range of guests on your podcast
• Finding a balance between offering value to guests and running a sustainable podcast
• Being respectful of the time and expertise of guests
• The potential for paid partnerships and sponsorships with guests in the future

Read the Blog Post: Do You Have To Pay Your Podcast Guests? >> https://veritysangan.com/do-you-have-to-pay-your-podcast-guests/

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I'll ask these hard questions and provide answers, that unravel the repercussions and drawbacks amid the initial appeal of a boosted reputation. Plus, I'll discuss alternatives to fake reviews, emphasising the significance of organic growth and genuine audience engagement. Remember; podcasting is a long game and I can never and will never be able to stress that enough.

Read the Blog Post: Unveiling the Truth: What You Need to Know Before Buying Podcast Reviews >> https://veritysangan.com/unveiling-the-truth-what-you-need-to-know-before-buying-podcast-reviews/

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Often, podcasters assume that switching their podcast host is a really challenging and difficult thing to do; but here we break down the process, sharing my experiences of moving both of my podcasts to different hosting platforms, and the reasons why.

In the episode, we answer key questions like:

• What signs imply you may need to change your hosting platform?
• What factors should you consider when choosing a new podcast host?
• What pitfalls should you avoid when changing a podcast host?

Regardless of switching podcast hosts, it's important to remember that you need to ensure that you are producing high-quality content. After all, you can move your podcast hosting as much as you want, but the one thing that any hosting platform will not give you and cannot give you is good content.

Read the Blog Post: Changing Podcast Host: How to Change Your Podcast Hosting Platform >> https://veritysangan.com/changing-podcast-host/

Highlights:

• Process of changing podcast hosts
• My personal journey of switching hosts
• Signs that it might be time to change hosts
• Insights on how to change hosts
• Factors to consider when choosing a new host
• Tips to avoid pitfalls when switching hosts

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In this episode, we will cover:

• What really goes on in the world of podcast charting? Don't be fooled by the numbers game – let's explore what truly matters.
• It's not all about hundreds of thousands of downloads. Let me share my personal experience – I've charted with double-figure downloads.
• Different types of podcast charts. Some charts are easier to crack due to less saturation. It's not just about being in the overall charts – subcategories matter.
• It can be easier to enter into less saturated podcast categories.
• Differentiating between Apple Podcast charts and the Chartable podcast charts.

We also look at some real-life examples of where podcasters have purchased reviews, download farms, and the consequences of trying to play the system to manipulate the podcast charts - with dire consequences!

Read the Blog Post: What You Need to Know About Getting into the Podcast Charts >> https://veritysangan.com/what-you-need-to-know-about-getting-into-the-podcast-charts/

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Why? Well, in August 2023, Stitcher is ceasing to exist. Yes, there are contingency plans in place; for example, anyone using a Stitcher URL will be redirected to Pandora, but, if your listeners aren't there, this could cause you an issue. It could also be an issue if you've put all of your podcasting eggs in one basket and relied only on Stitcher for podcast listens.

So, in this episode, we will be discussing why you need to have your podcast in as many locations and on as many podcast directories as possible, as this will protect your show, and likely give you access to a wider audience too.

Key points:

• Why it's so important to have your podcast on as many podcasting directories as possible
• The podcast directory Stitcher is shutting down for good and what this means for your podcast distribution
• How to strategically plan for Stitcher's shut down if your podcast is listed there

Read the Blog Post: Podcast Distribution: Why Your Podcast NEEDS to Be Everywhere >> https://veritysangan.com/podcast-distribution-why-your-podcast-needs-to-be-everywhere/

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The answer depends on a few factors; your audience, the content you're making, and your resources, all play a big role.

Let's talk production schedule and resources. It's like the backbone of your podcast. And it's got to fit your lifestyle. I mean, daily episodes sound awesome, but let's be real – if your schedule's a rollercoaster, then is the stress of that content schedule worth it for you?

Before you commit to any schedule, ask yourself: How much time can you honestly pour into each episode? Are you a solo act or have a team behind you? These answers shape how often you can churn out those episodes without compromising quality. Believe me, quality over quantity is the golden rule.

Now, picture your audience. Are they bustling bees who can spare a listen once a week? Or are they die-hard fans who want you in their ears daily? Think surveys, data crunching, and understanding their habits. You want to keep your audience happy and engaged, but remember, you matter too. There's no need or point in burning out as a result of chasing a crazy schedule.

We will also discuss how to look at what your competition is doing, as well as others in your niche. Weekly, bi-weekly, or monthly – what's the norm in your niche? But hey, don't feel tied to norms if they don't align with your workflow. Remember: your show, your rules.

Read the Blog Post: Finding the Sweet Spot: How Often to Release Your Podcast Episodes >> https://veritysangan.com/finding-the-sweet-spot-how-often-to-release-your-podcast-episodes/

Key points:

1. Production schedules matter: Your production schedule should align with your lifestyle and resources. Quality episodes matter more than quantity, so be realistic about how much time and effort you can dedicate.
2. Audience preferences count: Understand your audience's habits and preferences. Conduct surveys or analyse listener data to figure out if they're looking for weekly doses or daily fixes.
3. Competition and industry norms: Research what frequency other podcasts in your niche follow. While industry standards matter, prioritise what suits you and your content best.
4. Test and adapt: Experiment with different release frequencies. Gather feedback from your audience and analyse engagement and download numbers. Stay flexible and adjust your strategy based on results.
5. Balance and consistency: Finding the right frequency isn't a one-time decision. Maintain a balance between your podcasting goals, audience preferences, and your own commitments. Be ready to adapt as circumstances change.

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So, today, I'm going to share with you a game-changing tool called SummarAIze (or SummarAIze? 😉), which promises to 10x your podcast and video content in just 10 minutes. I've been testing it for weeks, and I have to say - it's absolutely fantastic!

AI tools like ChatGPT have been making waves, but I must admit, SummarAIze has stolen my heart. While ChatGPT has its merits, it's starting to be overused, and many times, in my opinion, the content lacks personality. SummarAIze, on the other hand, is more of an all-in-one asset for podcasters.

Let's dive into what makes SummarAIze so amazing. Once you upload your episode, it works its magic on various aspects:

1. Content Breakdown - SummarAIze identifies the different sections of your episode and provides summaries with timestamps. This makes it a breeze to create engaging social media posts for weeks to come.
2. Twitter Threads - Love Twitter (or Threads!)? You'll love this feature! SummarAIze generates Twitter threads with content from your episode. Perfect for daily tweeting or Instagram Threads.
3. LinkedIn Posts - For LinkedIn enthusiasts, SummarAIze crafts content for LinkedIn posts. Mix and match to create your ideal posting schedule.
4. YouTube Assets - If you're on YouTube, you'll appreciate the video section headlines, timestamps, and keywords that SummarAIze provides. Perfect for optimising your video descriptions and boosting discoverability.
5. Blog Post Options - SummarAIze lets you choose between standard blog posts, checklists, or how-to guides. This allows you to repurpose your content creatively, target different SEO keywords, or even create new freebies.
6. Promotional Emails - Building your newsletter is crucial, and SummarAIze has got your back. It generates a promotional email you can use to share your latest episode with your subscribers.
7. Transcripts - While I don't use this feature as I get transcripts from other tools such as Descript or Riverside, it's a lifesaver if you need one. SummarAIze provides line-by-line transcriptions, complete with speaker names.
8. Bios - If you have guests on your show, SummarAIze generates speaker and company bios based on the information you provide.

Remember, when using AI-generated content, make sure to add your personal touch and avoid copy-pasting. Customise it to sound like you and in your own language style. Being authentic is key!

Read the Blog Post: The New AI Tool for Podcasters: A Full Review of SummarAIze >> https://veritysangan.com/the-new-ai-tool-for-podcasters-a-full-review-of-summaraize/

Links:

SummarAIze - (not an affiliate; I just love the software!!) - https://www.summaraize.com/

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What an awesome idea! Similar to YouTube thumbnails, this means that you will have a chance to visually draw your potential listener into your episode. This could be a game-changer for attracting new listeners to your podcast!

In this episode, we delve into this new announcement, and what it could mean for your podcast and your workflow.

And don't forget to check us out on YouTube! - https://www.youtube.com/channel/UChencNBJPm9ak4DYo7kaFWA

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Links mentioned:

• SummarAIze-https://www.summaraize.com/
• Descript-https://veritysangan.com/descript
• Otter-https://otter.ai/

Read the Blog Post: ChatGPT for Podcasters: How to Write High-Quality Show Notes in Minutes >> https://veritysangan.com/chatgpt-podcast-show-notes-prompts/

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So, in this episode, we look back at my scepticism of podcasts when they first became a 'thing' when I was a teenager. I also share my own journey with podcasting since 2004, initially being sceptical but now seeing it as an integral part of my life.

I also talk about the growth of podcasts and how anyone can start one with passion and the necessary equipment.

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We discuss the advantages of having your podcast available on diverse platforms, which can attract a loyal fanbase or viewers who prefer a specific platform. We also highlight the massive listener platform that Spotify offers and the ease of uploading your podcast and viewing detailed analytics.

We cover the importance of using appropriate metadata for your podcast and promoting your Spotify podcast link on other platforms, as well as exploring practical tips for promoting your podcast on social media to grow your reach and listenership. And let's not forget analytics! We look at the importance of monitoring the performance of your podcast on Spotify, using the analytics provided by the platform to determine listener preferences and align your promotional and content strategy accordingly for podcast growth.

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We discuss the advantages of YouTube, such as increased brand visibility and being owned by Google, while podcasts can solidify your reputation as an expert and reach a wider audience.

We also discuss variables like user base, engagement, visibility, time consumption, competition, the barrier to entry, and the versatility of the medium when considering which platform to choose. Additionally, we emphasise the importance of finding a workflow and content strategy that aligns with your brand's vision and suggests combining both platforms effectively by creating a video for YouTube and using the audio on podcast directories.

Highlights:

• Comparison between podcasting and YouTube as platforms for growing your brand
• Pros and Cons of using YouTube for brand growth
• Pros and Cons of using podcasts for brand growth
• Visibility and reach on YouTube vs solidifying reputation as an expert with podcasts
• Monetisation and content ownership in YouTube vs podcasts
• Advantages and disadvantages of creating content for Podcast and YouTube
• Variables such as user base, engagement, visibility, time consumption, competition, barrier to entry, and versatility of content delivery
• Importance of finding a workflow and content output strategy that aligns with your brand vision
• Possibility of combining YouTube and podcasts effectively by creating a video for YouTube and using the audio on podcast directories

Read the Blog Post: Podcasts vs YouTube: Which Platform is Better to Grow Your Brand? >> https://veritysangan.com/podcasts-vs-youtube/

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I also recommend other tools such as Google Sheets, G Drive, and Repurpose.io for planning, storage, accessibility, and automation of tasks.

Highlights:

• Focus of the podcast on providing effective tips and strategies for podcasting
• Discussion of four unexpected, free podcast management tools
• Use of Asana as a project management tool
• Benefits of using Chartable and Podkite for analytics and smart link features

Read the Blog Post: The Top 5 Podcast Management Tools Every Podcaster Should Know About >> https://veritysangan.com/the-top-5-podcast-management-tools-every-podcaster-should-know-about/

Management tools mentioned:

⚡️ Asana: https://app.asana.com/

⚡️ GDrive: https://www.google.com/drive/

⚡️ Repurpose.io: https://veritysangan.com/repurposeio

⚡️ Chartable: https://chartable.com/

⚡️ Podkite: https://podkite.com/

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These platforms generate a single link that automatically redirects users to their preferred podcast player or directory. This simplifies the process for listeners and makes it more likely for them to listen to your podcast.

We also cover how Chartable and Podkite provide insight into podcast chart positioning by pulling data from various sources. These platforms can present global rankings, which is helpful for podcasters to determine their reach. Using smart links can greatly improve the accessibility and visibility of your podcast.

⚡️ Check out Chartable: https://chartable.com/

⚡️ Check out Podkite: https://podkite.com/

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And not forgetting Buzzsprout's visual sound bite creation and transcript inclusion, as well as its easy integration with podcast directories.

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Whilst podcasts are a great way to engage with an audience, they have limitations in terms of reach and searchability. By converting podcast episodes into blog posts, you can tap into a wider audience who prefer reading or searching for content through search engines. Here, I'll shares tips on how to transcribe podcasts, create readable content, and optimise SEO elements like title tags and meta descriptions. We'll also discuss the importance of promoting these blog posts on various platforms.

Highlights:

• Repurposing podcast episodes into blog posts for SEO optimisation
• Limitations of podcasts in terms of reach and searchability
• Benefits of converting podcasts into blog posts
• Tips for transforming podcasts into readable blog posts
• Importance of using transcription software
• Creating readable content with short paragraphs and bullet points
• Optimising SEO elements like title tags and Meta descriptions
• Tips for promoting blog posts on various platforms
• Extending the reach and longevity of podcast content through blog posts
• Examples of podcast content and their corresponding blog posts

Read the Blog Post: How to Repurpose a Podcast Episode Into a Blog Post That's Optimised for SEO >> https://veritysangan.com/repurpose-a-podcast-episode-into-a-blog-post/

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But, as we've talked about in previous episodes, Zoom does have its limitations. I've mentioned Zencastr before, and since we did a deep dive into Riverside.fm, I wanted to do the same for Zencastr and explore why it might be a good option for you when recording either your guest interviews or solo episodes.

In this episode, we cover:

• What Zencastr is and its key features
• Pricing of Zencastr plans
• The pros and cons of Zencastr in comparison to other tools
• Troubleshooting common issues when it comes to remotely recording podcast interviews with guests

Read the Blog Post: Zencastr 101: A Beginner's Guide to Recording Your Podcast >> https://veritysangan.com/how-to-use-zencastr/

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Creating a well-structured episode with a strong introduction, organised body, and thought-provoking conclusion keeps your audience engaged. We offer tips on outlining, using conversational language, reading the script out loud, and keeping the target audience in mind. We also discuss delivering the script with confidence, using inflection and pausing for emphasis, and maintaining a conversational tone.

We also explore the optimal length of a podcast episode, with a focus on making the most of the content within the desired time frame.

Highlights:

• Knowing your target audience and tailoring the script accordingly
• Determining the purpose of the podcast episode and planning the script accordingly
• Tips on researching, outlining, and creating a captivating podcast episode
• Using an outline as a structure for podcast scripts and ensuring conversational language
• Tips for speaking with confidence, using inflection, pausing for emphasis, and maintaining a conversational tone
• Importance of podcast script writing, various types of podcast scripts, and the optimal length of podcast episodes
• Focusing on making the most of content within the desired time frame
• The process of writing engaging podcast scripts including understanding the audience, researching and outlining, structuring the script, writing, editing, and delivering it effectively

Read the Blog Post: How to Write A Podcast Script: From Start to Finish >> https://veritysangan.com/how-to-write-a-podcast-script-from-start-to-finish/

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Firstly, we will explore how to start incorporating storytelling into your podcast episodes. Storytelling is a powerful tool that can transform your episodes from informative to unforgettable.

One crucial aspect we'll emphasise is not being afraid to be a storyteller. You might think, "But I'm not a professional storyteller!" Well, let me tell you a secret: we're all storytellers at heart. Whether you're recounting a personal experience or sharing intriguing anecdotes, your unique voice and perspective will captivate your audience.

Next, we'll delve into the importance of connections in storytelling. Stories have an incredible ability to create bonds between you and your listener. We'll explore how to forge that deep connection by infusing emotion, vulnerability, and relatability into your narratives. Get ready to touch hearts and leave a lasting impact on your podcast community!

Lastly, we touch on why it's important to only share stories that you want to share and not share anything that you want to keep personal. Your podcast is your creative space, and it's essential to share stories that genuinely resonate with you and that you're comfortable with telling others.

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And guess what?

I actually record this very episode on my own iPhone, using a trusty Blue Yeti microphone and a nifty adapter.

Because, let's face it; podcasting doesn't have to be complicated.

In fact, more and more podcasters are embracing the convenience of using their phones to record, edit, and produce their shows. Picture this: you can whip out your phone anytime, anywhere, and hit that record button. How cool is that?

We talk about my tech setup for recording on my phone, options of software and tech to use, and how you could use recording on your iPhone as part of your podcasting workflow.

Read the Blog Post: How to Record Your Podcast Using a Microphone for iPhone >> https://veritysangan.com/how-to-record-your-podcast-using-a-microphone-for-iphone/