<![CDATA[Leaders Of The West]]>39a91a40-e3d2-5dae-a859-083033b8a7b5Wed, 29 Apr 2026 12:21:32 +0000Captivate.fmJessie Jarvishttps://artwork.captivate.fm/849fdd37-565a-49da-b61f-62ace1b81370/leadersofthewest-podcastcover-3000x3000-0523-final.jpgLeaders Of The WestJessie JarvisJessie JarvisWelcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave … These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. You’ll find new episodes, right here, every week. Don’t forget to hit subscribe, so you never miss a show. Let’s go! Website: http://app.ofthewest.co Instagram: @ofthewest.co Instagram: @mrsjjarv Facebook: @jobsofthewesthttp://app.ofthewest.cofalseepisodichttps://feeds.captivate.fm/leaders-of-the-west/nopodcast153. Verification, Value, and the Future of Beef Production, with Leann Saunders153. Verification, Value, and the Future of Beef Production, with Leann SaundersIn this week’s episode, I’m sitting down with Leann Saunders, president of Where Food Comes From. We talk about something that impacts every single one of us in agriculture, whether we realize it or not: third-party verification.

Leann has seen the beef industry from every angle, from working on the buyer side with McDonald's to building one of the earliest USDA process verified programs, and now working directly with producers across the country. We break down what verification actually means, why it matters, and how it connects ranchers, consumers, and the entire food supply chain.

We also talk about what this looks like from the actual verification process to the financial return, and why this isn’t about changing your operation but validating what you’re already doing. From direct-to-consumer brands to global export markets, this conversation really highlights where the industry is headed and why building trust with consumers is only going to become more important moving forward.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Leann:


Connect with Jessie:


Resources & Links:


]]>In this week’s episode, I’m sitting down with Leann Saunders, president of Where Food Comes From. We talk about something that impacts every single one of us in agriculture, whether we realize it or not: third-party verification.

Leann has seen the beef industry from every angle, from working on the buyer side with McDonald's to building one of the earliest USDA process verified programs, and now working directly with producers across the country. We break down what verification actually means, why it matters, and how it connects ranchers, consumers, and the entire food supply chain.

We also talk about what this looks like from the actual verification process to the financial return, and why this isn’t about changing your operation but validating what you’re already doing. From direct-to-consumer brands to global export markets, this conversation really highlights where the industry is headed and why building trust with consumers is only going to become more important moving forward.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Leann:


Connect with Jessie:


Resources & Links:


]]>b7b8c94e-27cd-4ed8-860b-e5f13d6b6eb9Tue, 28 Apr 2026 03:00:00 -060034:33falsefull153153152. From Self-Taught to Stardom with Shannon "Mud" Lowery152. From Self-Taught to Stardom with Shannon "Mud" LoweryThis week, I’m sitting down with Shannon “Mud” Lowery, the artist and founder behind Mud Lowery jewelry. We talk about how he built his business completely self-taught, starting with a need to support his roping lifestyle and turning it into one of the most recognizable names in Western jewelry. From those early days of figuring things out to having his pieces worn by some of the biggest names in country music, this conversation is a real look at what it takes to grow something from the ground up.

We also get into the realities behind the business, including rising silver costs, navigating creativity versus commercial demand, and what it looks like to stay true to your work in an industry that can be quick to copy. More than anything, this episode is about values, building something with integrity, and keeping your priorities straight, because at the end of the day, success doesn’t mean much if it comes at the expense of the people who matter most.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Shannon “Mud” Lowery:


Connect with Jessie:


Resources & Links:


]]>This week, I’m sitting down with Shannon “Mud” Lowery, the artist and founder behind Mud Lowery jewelry. We talk about how he built his business completely self-taught, starting with a need to support his roping lifestyle and turning it into one of the most recognizable names in Western jewelry. From those early days of figuring things out to having his pieces worn by some of the biggest names in country music, this conversation is a real look at what it takes to grow something from the ground up.

We also get into the realities behind the business, including rising silver costs, navigating creativity versus commercial demand, and what it looks like to stay true to your work in an industry that can be quick to copy. More than anything, this episode is about values, building something with integrity, and keeping your priorities straight, because at the end of the day, success doesn’t mean much if it comes at the expense of the people who matter most.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Shannon “Mud” Lowery:


Connect with Jessie:


Resources & Links:


]]>46e58fe6-1fec-4d4f-a0d0-f2da95818fa3Tue, 21 Apr 2026 03:00:00 -060041:39falsefull152152151. Finding Your God-Given Purpose in Life and Business with Shelby Clement151. Finding Your God-Given Purpose in Life and Business with Shelby ClementThis week, I’m sitting down with Shelby Clement, and I think this conversation will resonate with so many of you. Shelby built a social media agency from the ground up after walking away from corporate, and we talk about what it actually looks like to chase something bigger that’s been placed on your heart. From taking that leap of faith to navigating growth, burnout, and boundaries, she shares the real, unfiltered version of building a business and life that aligns with your purpose.

We also get into the realities of social media, how it can either serve you or completely consume you, and the moment Shelby hit a breaking point that changed everything. We talk about health, autoimmune struggles, and how those challenges can actually become part of your purpose. This episode is equal parts motivating and grounding, and a reminder that you get one life, so you might as well go after what you’re meant to do.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Shelby:


Connect with Jessie:


Resources & Links:


]]>This week, I’m sitting down with Shelby Clement, and I think this conversation will resonate with so many of you. Shelby built a social media agency from the ground up after walking away from corporate, and we talk about what it actually looks like to chase something bigger that’s been placed on your heart. From taking that leap of faith to navigating growth, burnout, and boundaries, she shares the real, unfiltered version of building a business and life that aligns with your purpose.

We also get into the realities of social media, how it can either serve you or completely consume you, and the moment Shelby hit a breaking point that changed everything. We talk about health, autoimmune struggles, and how those challenges can actually become part of your purpose. This episode is equal parts motivating and grounding, and a reminder that you get one life, so you might as well go after what you’re meant to do.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Shelby:


Connect with Jessie:


Resources & Links:


]]>04d6ea3a-e39a-407d-be52-b04b59a55e6fTue, 14 Apr 2026 03:00:00 -060044:30truefull151151150. How Ranchbot Is Transforming Livestock Water Monitoring with Andrew Coppin150. How Ranchbot Is Transforming Livestock Water Monitoring with Andrew CoppinThis week I’m sitting down with Andrew Coppin, co-founder and CEO of Ranchbot, to talk about how technology is transforming one of the most fundamental challenges in ranching: water management. Andrew grew up in remote Australia and spent years checking wells, pumps, and pipelines, only to later build a company that eliminates that exact inefficiency. We dive into how Ranchbot is helping producers monitor water systems in real time, reduce unnecessary labor, and make better decisions without constantly driving across their operations.

Andrew shares his perspective on the differences between Australian and American ranching, what it takes to build technology producers actually trust, and how simple, reliable tools can completely change the day-to-day reality of running an operation.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Andrew:


Connect with Jessie:


Resources & Links:


]]>This week I’m sitting down with Andrew Coppin, co-founder and CEO of Ranchbot, to talk about how technology is transforming one of the most fundamental challenges in ranching: water management. Andrew grew up in remote Australia and spent years checking wells, pumps, and pipelines, only to later build a company that eliminates that exact inefficiency. We dive into how Ranchbot is helping producers monitor water systems in real time, reduce unnecessary labor, and make better decisions without constantly driving across their operations.

Andrew shares his perspective on the differences between Australian and American ranching, what it takes to build technology producers actually trust, and how simple, reliable tools can completely change the day-to-day reality of running an operation.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Andrew:


Connect with Jessie:


Resources & Links:


]]>98578657-0fd7-4101-a457-7fda38ad5fa0Tue, 07 Apr 2026 03:00:00 -060039:17falsefull150150149. How to Find a Mentor!149. How to Find a Mentor!In this final episode of Mentor March, I’m doing something a little different. Instead of bringing on another guest, I’m diving into a topic that completely shifted my perspective after seeing that 67% of you said you don’t currently have a mentor. So today, I’m breaking down how to actually build your own “board of directors” and why mentorship doesn’t have to look formal to be impactful. From people already in your life to those you follow online, I share real, practical ways to start building those relationships.

I cover everything from getting in the right rooms and learning through proximity to engaging with people you admire online and investing in mentorship when it makes sense. I also share why peer mentorship is often overlooked but incredibly powerful. If you’ve ever felt like you don’t know where to start, this episode is your step-by-step push to stop waiting and start building the relationships that will help you grow.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Jessie:


Resources & Links:


]]>In this final episode of Mentor March, I’m doing something a little different. Instead of bringing on another guest, I’m diving into a topic that completely shifted my perspective after seeing that 67% of you said you don’t currently have a mentor. So today, I’m breaking down how to actually build your own “board of directors” and why mentorship doesn’t have to look formal to be impactful. From people already in your life to those you follow online, I share real, practical ways to start building those relationships.

I cover everything from getting in the right rooms and learning through proximity to engaging with people you admire online and investing in mentorship when it makes sense. I also share why peer mentorship is often overlooked but incredibly powerful. If you’ve ever felt like you don’t know where to start, this episode is your step-by-step push to stop waiting and start building the relationships that will help you grow.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Jessie:


Resources & Links:


]]>1aa9d8e4-4f7b-402f-a881-5a201f235197Tue, 31 Mar 2026 03:00:00 -060026:21truefull149149148. Mentor March: Lessons in Life and Business with Ashley Alderson148. Mentor March: Lessons in Life and Business with Ashley AldersonIn this week’s Mentor March episode, I’m sitting down with someone who has had a massive impact on my life and career, my longtime friend and mentor, Ashley Alderson, founder of The Boutique Hub. Ashley was actually my boss first, and over the past decade, our relationship has evolved from employer and employee to close friends and trusted sounding boards for each other in business and life. In this conversation, we talk about the power of mentorship, investing in yourself, and how reshaping your mindset around money, success, and worthiness can completely change the path you’re on.

We also dive into some of the biggest lessons Ashley has learned over nearly 15 years of entrepreneurship, from staying focused on your own lane and setting boundaries to navigating the seasons of business and family life. This episode is a reminder that growth rarely looks perfect, but surrounding yourself with the right people and staying committed to your values can take you further than you ever imagined.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Ashley:


Connect with Jessie:


Resources & Links:


]]>In this week’s Mentor March episode, I’m sitting down with someone who has had a massive impact on my life and career, my longtime friend and mentor, Ashley Alderson, founder of The Boutique Hub. Ashley was actually my boss first, and over the past decade, our relationship has evolved from employer and employee to close friends and trusted sounding boards for each other in business and life. In this conversation, we talk about the power of mentorship, investing in yourself, and how reshaping your mindset around money, success, and worthiness can completely change the path you’re on.

We also dive into some of the biggest lessons Ashley has learned over nearly 15 years of entrepreneurship, from staying focused on your own lane and setting boundaries to navigating the seasons of business and family life. This episode is a reminder that growth rarely looks perfect, but surrounding yourself with the right people and staying committed to your values can take you further than you ever imagined.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Ashley:


Connect with Jessie:


Resources & Links:


]]>4e71eba4-ccde-45ed-9608-d0f012682866Tue, 24 Mar 2026 03:00:00 -060041:49truefull148148147. Mentorship and Leadership in Agriculture with Laurie Lickley147. Mentorship and Leadership in Agriculture with Laurie LickleyThis week on Leaders of the West, Mentor March continues with Laurie Lickley, a rancher from Jerome, Idaho, a former member of the Idaho State House of Representatives, and one of the few women to have led both the Idaho Cattle Association and the Idaho Beef Council.

Laurie shares how growing up along the Salmon River shaped her work ethic and leadership style, and how she and her husband, Bill, built their lives in the beef industry during one of agriculture’s most challenging eras. From crying while moving hand lines to building a legacy in the cattle industry, Laurie reflects on the resilience required to build a life in agriculture.

We also discuss the power of mentorship, public service, and leading with both kindness and conviction. Laurie reflects on the mentors who shaped her career, the lessons she learned serving in the legislature, and why compromise, collaboration, and empathy are essential in strong leadership. Above all, she shares her hope to leave a legacy of opportunity for the next generation of leaders in agriculture.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Jessie:

  1. Follow on Instagram @ofthewest.co and @mrsjjarv
  2. Follow on Facebook @jobsofthewest
  3. Check out the Of The West website

Resources & Links:

  1. The Boys in the Boat by Daniel James Brown
  2. Lazy B by Sandra Day O’Connor
  3. 1929 by Andrew Ross Sorkin
  4. The Millennial Ag Podcast
  5. Join The Directory Of The West
  6. Get our FREE resource for Writing a Strong Job Description
  7. Get our FREE resource for Making the Most of Your Internship
  8. Get our FREE resource: 10 Resume Mistakes (and how to fix them)
  9. Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
  10. Email us at hello@ofthewest.co
  11. Subscribe to Of The West's ⁠Newsletters
  12. List your jobs on ⁠Of The West

]]>This week on Leaders of the West, Mentor March continues with Laurie Lickley, a rancher from Jerome, Idaho, a former member of the Idaho State House of Representatives, and one of the few women to have led both the Idaho Cattle Association and the Idaho Beef Council.

Laurie shares how growing up along the Salmon River shaped her work ethic and leadership style, and how she and her husband, Bill, built their lives in the beef industry during one of agriculture’s most challenging eras. From crying while moving hand lines to building a legacy in the cattle industry, Laurie reflects on the resilience required to build a life in agriculture.

We also discuss the power of mentorship, public service, and leading with both kindness and conviction. Laurie reflects on the mentors who shaped her career, the lessons she learned serving in the legislature, and why compromise, collaboration, and empathy are essential in strong leadership. Above all, she shares her hope to leave a legacy of opportunity for the next generation of leaders in agriculture.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Jessie:

  1. Follow on Instagram @ofthewest.co and @mrsjjarv
  2. Follow on Facebook @jobsofthewest
  3. Check out the Of The West website

Resources & Links:

  1. The Boys in the Boat by Daniel James Brown
  2. Lazy B by Sandra Day O’Connor
  3. 1929 by Andrew Ross Sorkin
  4. The Millennial Ag Podcast
  5. Join The Directory Of The West
  6. Get our FREE resource for Writing a Strong Job Description
  7. Get our FREE resource for Making the Most of Your Internship
  8. Get our FREE resource: 10 Resume Mistakes (and how to fix them)
  9. Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
  10. Email us at hello@ofthewest.co
  11. Subscribe to Of The West's ⁠Newsletters
  12. List your jobs on ⁠Of The West

]]>b365c75a-73a2-4b89-ab8e-8eb6c67e6b7bTue, 17 Mar 2026 03:00:00 -060039:59falsefull147147146. Building Brands That Last with Jillian Murphy146. Building Brands That Last with Jillian MurphyThis week on Leaders of the West, Mentor March continues with Jillian Murphy, a sales strategist and former food and beverage distribution executive who helped bring brands like Boom Chicka Pop, PopCorners, and Health-Ade Kombucha to market. Jillian shares how she transitioned from corporate sales into building her own multi-seven-figure consulting business and what it really takes for products to stand out and scale in retail.

We also talk about simplifying business growth, the importance of relationship capital, and why entrepreneurs need to focus on the right audience instead of trying to sell to everyone. From 90-day business sprints to believing in the product you sell, this conversation is full of practical insight for anyone building a brand or growing a business.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Jillian:

  1. Follow on Instagram @thejillianmurphy
  2. Listen to her podcast, The Jillian Murphy Show

Connect with Jessie:

  1. Follow on Instagram @ofthewest.co and @mrsjjarv
  2. Follow on Facebook @jobsofthewest
  3. Check out the Of The West website

Resources & Links:

  1. Relationship Bank Account by Jeff Fenster
  2. Nodpod
  3. Join The Directory Of The West
  4. Get our FREE resource for Writing a Strong Job Description
  5. Get our FREE resource for Making the Most of Your Internship
  6. Get our FREE resource: 10 Resume Mistakes (and how to fix them)
  7. Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
  8. Email us at hello@ofthewest.co
  9. Subscribe to Of The West's ⁠Newsletters
  10. List your jobs on ⁠Of The West

]]>This week on Leaders of the West, Mentor March continues with Jillian Murphy, a sales strategist and former food and beverage distribution executive who helped bring brands like Boom Chicka Pop, PopCorners, and Health-Ade Kombucha to market. Jillian shares how she transitioned from corporate sales into building her own multi-seven-figure consulting business and what it really takes for products to stand out and scale in retail.

We also talk about simplifying business growth, the importance of relationship capital, and why entrepreneurs need to focus on the right audience instead of trying to sell to everyone. From 90-day business sprints to believing in the product you sell, this conversation is full of practical insight for anyone building a brand or growing a business.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Jillian:

  1. Follow on Instagram @thejillianmurphy
  2. Listen to her podcast, The Jillian Murphy Show

Connect with Jessie:

  1. Follow on Instagram @ofthewest.co and @mrsjjarv
  2. Follow on Facebook @jobsofthewest
  3. Check out the Of The West website

Resources & Links:

  1. Relationship Bank Account by Jeff Fenster
  2. Nodpod
  3. Join The Directory Of The West
  4. Get our FREE resource for Writing a Strong Job Description
  5. Get our FREE resource for Making the Most of Your Internship
  6. Get our FREE resource: 10 Resume Mistakes (and how to fix them)
  7. Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
  8. Email us at hello@ofthewest.co
  9. Subscribe to Of The West's ⁠Newsletters
  10. List your jobs on ⁠Of The West

]]>03497d82-1ee0-4a33-90f4-a5ab3a7e3e48Tue, 10 Mar 2026 03:00:00 -060034:45truefull146146145. Why You Need a Board of Directors (Introducing Mentor March)145. Why You Need a Board of Directors (Introducing Mentor March)I am so excited for this episode and an announcement! This week, we are kicking off something new called Mentor March. Over the next four weeks, I’ll be bringing you conversations with people who have personally mentored me in different areas of my life, from business and agriculture to marriage, leadership, and entrepreneurship. These are the people who have shaped how I think, how I lead, and how I build.

In this episode, I share why mentorship matters so much and why it is not just for entrepreneurs or corporate leaders. We all need a board of directors in our lives. People who have walked the path ahead of us and are willing to tell us the truth. If most of what you have learned has come from other people, imagine what could change if you became intentional about who those people are. Mentor March starts next week, and I cannot wait for you to meet the mentors.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Jessie:

  1. Follow on Instagram @ofthewest.co and @mrsjjarv
  2. Follow on Facebook @jobsofthewest
  3. Check out the Of The West website

Resources & Links:

  1. Join The Directory Of The West
  2. Get our FREE resource for Writing a Strong Job Description
  3. Get our FREE resource for Making the Most of Your Internship
  4. Get our FREE resource: 10 Resume Mistakes (and how to fix them)
  5. Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
  6. Email us at hello@ofthewest.co
  7. Subscribe to Of The West's ⁠Newsletters
  8. List your jobs on ⁠Of The West

]]>I am so excited for this episode and an announcement! This week, we are kicking off something new called Mentor March. Over the next four weeks, I’ll be bringing you conversations with people who have personally mentored me in different areas of my life, from business and agriculture to marriage, leadership, and entrepreneurship. These are the people who have shaped how I think, how I lead, and how I build.

In this episode, I share why mentorship matters so much and why it is not just for entrepreneurs or corporate leaders. We all need a board of directors in our lives. People who have walked the path ahead of us and are willing to tell us the truth. If most of what you have learned has come from other people, imagine what could change if you became intentional about who those people are. Mentor March starts next week, and I cannot wait for you to meet the mentors.

Be sure to subscribe/follow the show so you never miss an episode!

Connect with Jessie:

  1. Follow on Instagram @ofthewest.co and @mrsjjarv
  2. Follow on Facebook @jobsofthewest
  3. Check out the Of The West website

Resources & Links:

  1. Join The Directory Of The West
  2. Get our FREE resource for Writing a Strong Job Description
  3. Get our FREE resource for Making the Most of Your Internship
  4. Get our FREE resource: 10 Resume Mistakes (and how to fix them)
  5. Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make
  6. Email us at hello@ofthewest.co
  7. Subscribe to Of The West's ⁠Newsletters
  8. List your jobs on ⁠Of The West

]]>b0dd1af8-2798-4df3-9925-7a2e9b38cbb1Tue, 03 Mar 2026 03:00:00 -060019:58falsefull145145144. Paving the Way and Choosing Joy with Pam Minick144. Paving the Way and Choosing Joy with Pam MinickThis week, I had the absolute honor of sitting down with Pam Minick, cowgirl, competitor, broadcaster, history-maker, and one of the most respected women in the Western industry. But more than any title she has held, this conversation is about something deeper. It’s about joy.

Pam shares her journey from growing up riding horses in Las Vegas to becoming Miss Rodeo America and breaking barrier after barrier as one of the first women to hold major broadcasting roles in rodeo. What stood out most to me was not the accolades, but her mindset. After a recent leukemia diagnosis and months of treatment, Pam made a daily decision to choose joy. That phrase became more than words. It became her anchor, her perspective, and even the name of a racehorse inspired by her resilience.

We talk about finding work you love, saying yes before you know how you will figure it out, cheering for the next generation, and why joy is not accidental. It is intentional. This episode is a reminder that no matter what season you are in, you still get to choose how you show up, and the word “can’t” shouldn’t be used.

Resources & Links:


Connect with Pam:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>This week, I had the absolute honor of sitting down with Pam Minick, cowgirl, competitor, broadcaster, history-maker, and one of the most respected women in the Western industry. But more than any title she has held, this conversation is about something deeper. It’s about joy.

Pam shares her journey from growing up riding horses in Las Vegas to becoming Miss Rodeo America and breaking barrier after barrier as one of the first women to hold major broadcasting roles in rodeo. What stood out most to me was not the accolades, but her mindset. After a recent leukemia diagnosis and months of treatment, Pam made a daily decision to choose joy. That phrase became more than words. It became her anchor, her perspective, and even the name of a racehorse inspired by her resilience.

We talk about finding work you love, saying yes before you know how you will figure it out, cheering for the next generation, and why joy is not accidental. It is intentional. This episode is a reminder that no matter what season you are in, you still get to choose how you show up, and the word “can’t” shouldn’t be used.

Resources & Links:


Connect with Pam:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>abb8cb3c-0cb2-11f1-8016-cb7a6710f5cfTue, 24 Feb 2026 10:00:00 -060044:17falsefull144144This week, I had the absolute honor of sitting down with Pam Minick, cowgirl, competitor, broadcaster, history-maker, and one of the most respected women in the Western industry. But more than any title she has held, this conversation is about something deeper. It’s about joy. Pam shares her journey from growing up riding horses in Las Vegas to becoming Miss Rodeo America and breaking barrier after barrier as one of the first women to hold major broadcasting roles in rodeo. What stood out most to me was not the accolades, but her mindset. After a recent leukemia diagnosis and months of treatment, Pam made a daily decision to choose joy. That phrase became more than words. It became her anchor, her perspective, and even the name of a racehorse inspired by her resilience. We talk about finding work you love, saying yes before you know how you will figure it out, cheering for the next generation, and why joy is not accidental. It is intentional. This episode is a reminder that no matter what season you are in, you still get to choose how you show up, and the word “can’t” shouldn’t be used. Resources & Links: Nespresso Machine Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Pam: Follow on Instagram @pamelaminick Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices143. The Leadership Decisions Behind a $600M Economic Impact Event with Chris Boleman143. The Leadership Decisions Behind a $600M Economic Impact Event with Chris BolemanI’m so excited for this week’s guest, Chris Boleman, the President and CEO of the Houston Livestock Show and Rodeo. We’re just weeks away from the gates opening to one of the most iconic events in the country. Chris shares what it’s like to lead an organization of this magnitude, how it’s grown into a year-round economic powerhouse, and why their mission of supporting agriculture, education, and Western heritage remains stronger than ever.

We talk about what goes into planning a month-long live event that draws 2.7 million visitors, the power of 36,000 volunteers, and the $600 million that’s been invested back into youth, scholarships, and workforce development. You’ll also hear how the Houston Rodeo is pushing innovation while honoring tradition, from drone shows to vocational programs, and what leadership looks like when it’s rooted in collaboration and community.

Resources & Links:


Connect with Chris:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I’m so excited for this week’s guest, Chris Boleman, the President and CEO of the Houston Livestock Show and Rodeo. We’re just weeks away from the gates opening to one of the most iconic events in the country. Chris shares what it’s like to lead an organization of this magnitude, how it’s grown into a year-round economic powerhouse, and why their mission of supporting agriculture, education, and Western heritage remains stronger than ever.

We talk about what goes into planning a month-long live event that draws 2.7 million visitors, the power of 36,000 volunteers, and the $600 million that’s been invested back into youth, scholarships, and workforce development. You’ll also hear how the Houston Rodeo is pushing innovation while honoring tradition, from drone shows to vocational programs, and what leadership looks like when it’s rooted in collaboration and community.

Resources & Links:


Connect with Chris:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>1091e960-073d-11f1-828d-57d4ce1bc6eaTue, 17 Feb 2026 10:00:00 -060039:58falsefull143143I’m so excited for this week’s guest, Chris Boleman, the President and CEO of the Houston Livestock Show and Rodeo. We’re just weeks away from the gates opening to one of the most iconic events in the country. Chris shares what it’s like to lead an organization of this magnitude, how it’s grown into a year-round economic powerhouse, and why their mission of supporting agriculture, education, and Western heritage remains stronger than ever. We talk about what goes into planning a month-long live event that draws 2.7 million visitors, the power of 36,000 volunteers, and the $600 million that’s been invested back into youth, scholarships, and workforce development. You’ll also hear how the Houston Rodeo is pushing innovation while honoring tradition, from drone shows to vocational programs, and what leadership looks like when it’s rooted in collaboration and community. Resources & Links: Episode 136. Girl Talk: Lessons from Leading 36,000 Volunteers with Melinda Underhill Lonesome Dove: A Novel by Larry McMurtry Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Chris: Follow on Instagram @rodeohouston Visit the Houston Livestock Show and Rodeo Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices142. Holding On, Too Tightly142. Holding On, Too TightlyIn this powerful solo episode, I’m sharing a message that’s been sitting on my heart: how our tightest grips on people, businesses, and outcomes can unintentionally suffocate the very things we’re trying to grow. Inspired by Of Mice and Men, I talk through how love can morph into control, and how that shift can affect family farms, careers, marriages, and leadership dynamics.

This isn’t a “fix it all” episode, but it is a vulnerable look at how letting go just enough might actually allow things to breathe, progress, and flourish. If you’ve ever felt like the life is being squeezed out of you, or if you’re wondering whether you might be squeezing too hard, this episode is for you.

Resources & Links:


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]]>In this powerful solo episode, I’m sharing a message that’s been sitting on my heart: how our tightest grips on people, businesses, and outcomes can unintentionally suffocate the very things we’re trying to grow. Inspired by Of Mice and Men, I talk through how love can morph into control, and how that shift can affect family farms, careers, marriages, and leadership dynamics.

This isn’t a “fix it all” episode, but it is a vulnerable look at how letting go just enough might actually allow things to breathe, progress, and flourish. If you’ve ever felt like the life is being squeezed out of you, or if you’re wondering whether you might be squeezing too hard, this episode is for you.

Resources & Links:


Connect with Jessie:


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]]>0d29895e-0283-11f1-8cdd-1b118a18d862Tue, 10 Feb 2026 10:00:00 -060020:44falsefull142142In this powerful solo episode, I’m sharing a message that’s been sitting on my heart: how our tightest grips on people, businesses, and outcomes can unintentionally suffocate the very things we’re trying to grow. Inspired by Of Mice and Men, I talk through how love can morph into control, and how that shift can affect family farms, careers, marriages, and leadership dynamics. This isn’t a “fix it all” episode, but it is a vulnerable look at how letting go just enough might actually allow things to breathe, progress, and flourish. If you’ve ever felt like the life is being squeezed out of you, or if you’re wondering whether you might be squeezing too hard, this episode is for you. Resources & Links: Of Mice and Men by John Steinbeck The Alchemist by Paulo Coelho Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices141. Building Experiences That Connect Farmers and Consumers, with Brian Moates of Our Farms141. Building Experiences That Connect Farmers and Consumers, with Brian Moates of Our FarmsThis week, I’m joined by Brian Moates, Head of Farm and Partner Experience at Our Farms, a growing marketplace and movement reshaping how we shop for food and support farmers. Brian has a fascinating background, from motorsports and marketing to building digital-first experiences for brands like Ford and Lincoln, and now he’s bringing that expertise to agriculture.

In this episode, we talk about how Our Farms connects local producers with consumers in a way that’s scalable, human, and values-driven. Brian shares why he’s passionate about storytelling, what shifted his view on food and farming, and how his own daughter’s health issues led to a deeper understanding of what’s really in our food. We also dive into the tech powering this shift, how Our Farms is different from traditional DTC platforms, and why small producers finally have a seat at the table.

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]]>This week, I’m joined by Brian Moates, Head of Farm and Partner Experience at Our Farms, a growing marketplace and movement reshaping how we shop for food and support farmers. Brian has a fascinating background, from motorsports and marketing to building digital-first experiences for brands like Ford and Lincoln, and now he’s bringing that expertise to agriculture.

In this episode, we talk about how Our Farms connects local producers with consumers in a way that’s scalable, human, and values-driven. Brian shares why he’s passionate about storytelling, what shifted his view on food and farming, and how his own daughter’s health issues led to a deeper understanding of what’s really in our food. We also dive into the tech powering this shift, how Our Farms is different from traditional DTC platforms, and why small producers finally have a seat at the table.

Resources & Links:


Connect with Brian:


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]]>0f57491a-fdc3-11f0-a17d-cff8ca0bbdecTue, 03 Feb 2026 10:00:00 -060048:52falsefull141141This week, I’m joined by Brian Moates, Head of Farm and Partner Experience at Our Farms, a growing marketplace and movement reshaping how we shop for food and support farmers. Brian has a fascinating background, from motorsports and marketing to building digital-first experiences for brands like Ford and Lincoln, and now he’s bringing that expertise to agriculture. In this episode, we talk about how Our Farms connects local producers with consumers in a way that’s scalable, human, and values-driven. Brian shares why he’s passionate about storytelling, what shifted his view on food and farming, and how his own daughter’s health issues led to a deeper understanding of what’s really in our food. We also dive into the tech powering this shift, how Our Farms is different from traditional DTC platforms, and why small producers finally have a seat at the table. Resources & Links: Practicing the Way: Be with Jesus. Become like him. Do as he did. by John Mark Comer The Infinite Game by Simon Sinek Unreasonable Hospitality by Will Guidara The Let Them Theory by Mel Robbins Small Giants by Bo Burlingham Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Brian: Follow on Instagram @ourfarms Visit Our Farms website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices140. Stop Waffling, Start Deciding: Decision-Making with Kacee Bohle140. Stop Waffling, Start Deciding: Decision-Making with Kacee BohleThis week, I’m joined by Kacee Bohle, founder of AgriMinds and one of my favorite people to talk real-life leadership with. Kacee is a certified executive coach who helps people in agriculture get unstuck, communicate better, and move forward with clarity and confidence. In this episode, we’re diving deep into decision-making: what holds us back, why perfectionism gets in the way, and analysis paralysis.

Kacee shares tools to help you trust your gut, stop second-guessing, and build momentum. We also talk about parenting and leadership, why taking small actions is the key to confidence, and how to reframe “wrong” decisions as some of your greatest learning moments. Whether you’re stuck on a business move, a life transition, or just choosing what’s next, this one will help you get going.

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]]>This week, I’m joined by Kacee Bohle, founder of AgriMinds and one of my favorite people to talk real-life leadership with. Kacee is a certified executive coach who helps people in agriculture get unstuck, communicate better, and move forward with clarity and confidence. In this episode, we’re diving deep into decision-making: what holds us back, why perfectionism gets in the way, and analysis paralysis.

Kacee shares tools to help you trust your gut, stop second-guessing, and build momentum. We also talk about parenting and leadership, why taking small actions is the key to confidence, and how to reframe “wrong” decisions as some of your greatest learning moments. Whether you’re stuck on a business move, a life transition, or just choosing what’s next, this one will help you get going.

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Connect with Kacee:


Connect with Jessie:


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]]>ab313a68-f6c4-11f0-bc2d-c3c4e7b118cdTue, 27 Jan 2026 10:00:00 -060039:17falsefull140140This week, I’m joined by Kacee Bohle, founder of AgriMinds and one of my favorite people to talk real-life leadership with. Kacee is a certified executive coach who helps people in agriculture get unstuck, communicate better, and move forward with clarity and confidence. In this episode, we’re diving deep into decision-making: what holds us back, why perfectionism gets in the way, and analysis paralysis. Kacee shares tools to help you trust your gut, stop second-guessing, and build momentum. We also talk about parenting and leadership, why taking small actions is the key to confidence, and how to reframe “wrong” decisions as some of your greatest learning moments. Whether you’re stuck on a business move, a life transition, or just choosing what’s next, this one will help you get going. Resources & Links: AgriMinds Summit AgriMinds Climbing with Coach Kiah podcast Atomic Habits by James Clear Marie Kondo Working Genius Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Kacee: Follow on Instagram @agcoachkacee Visit her website Follow on LinkedIn Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices139. Girl Talk (with Jena Oschner): Rethinking “Healthy,” Part 2139. Girl Talk (with Jena Oschner): Rethinking “Healthy,” Part 2We’re back for Part 2 with Jena Oschner, and this one goes deep. In this week’s episode, we talk about detoxing your home, ditching everyday toxins, and the products we actually use, without shame or fear. From face taping to Tylenol alternatives to artificial dyes, we’re covering the real-life ways we’re learning, adjusting, and finding what works for our families.

Jena also shares about her journey into homeopathy, ozone therapy, functional testing, and the things she keeps with moderation in mind. If you’ve ever felt overwhelmed by all the swaps, this episode will help you focus on progress over perfection.

Listen to Part 1 if you missed it!

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]]>We’re back for Part 2 with Jena Oschner, and this one goes deep. In this week’s episode, we talk about detoxing your home, ditching everyday toxins, and the products we actually use, without shame or fear. From face taping to Tylenol alternatives to artificial dyes, we’re covering the real-life ways we’re learning, adjusting, and finding what works for our families.

Jena also shares about her journey into homeopathy, ozone therapy, functional testing, and the things she keeps with moderation in mind. If you’ve ever felt overwhelmed by all the swaps, this episode will help you focus on progress over perfection.

Listen to Part 1 if you missed it!

Resources & Links:


Connect with Jena:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>fc950594-f145-11f0-b3e4-d3faecbaac4bTue, 20 Jan 2026 10:00:00 -060038:48falsefull139139We’re back for Part 2 with Jena Oschner, and this one goes deep. In this week’s episode, we talk about detoxing your home, ditching everyday toxins, and the products we actually use, without shame or fear. From face taping to Tylenol alternatives to artificial dyes, we’re covering the real-life ways we’re learning, adjusting, and finding what works for our families. Jena also shares about her journey into homeopathy, ozone therapy, functional testing, and the things she keeps with moderation in mind. If you’ve ever felt overwhelmed by all the swaps, this episode will help you focus on progress over perfection. Listen to Part 1 if you missed it! Resources & Links: Episode 85. Journey to Wellness with Jena Oschner Episode 138. Girl Talk (with Jena Oschner): Rethinking “Health” Part 1 Good Life Beef Farm Wife Tallow Radiance Rebel Vlasic Purely Pickles (dye-free) Arnica Montana Simply O3 Ozone Generator Redmond Real Salt LMNT electrolytes EWG Healthy Living App Toups & Co Dry Shampoo Zoya nail polish Isle of Paradise self-tanning drops Rebounder Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jena: Follow on Instagram @jenaoschner Listen to her podcast Beyond the Crops Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices138. Girl Talk (with Jena Oschner): Rethinking “Healthy,” Part 1138. Girl Talk (with Jena Oschner): Rethinking “Healthy,” Part 1I’m so excited to be sitting down again with my good friend Jena Oschner for a raw, relatable conversation about health, healing, and doing better for ourselves and our families. Jena’s previous episode was the Leaders of the West most-listened-to of 2025! This week, we’re continuing the conversation with even more honesty, insight, and shared experiences. From navigating autoimmune diagnoses and migraines to learning how to read food labels and remove hidden toxins from our homes, we’re sharing what this wellness journey really looks like behind the scenes.

​

We talk about functional medicine, regulating your nervous system, and rethinking what “moderation” means. Whether you’re already on your own health path or just curious about how to get started, this episode will meet you right where you are. Get ready for practical swaps, thought-provoking stats, and some laughs along the way. And be sure to come back next week for Part 2 of our conversation!

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Connect with Jena:


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]]>I’m so excited to be sitting down again with my good friend Jena Oschner for a raw, relatable conversation about health, healing, and doing better for ourselves and our families. Jena’s previous episode was the Leaders of the West most-listened-to of 2025! This week, we’re continuing the conversation with even more honesty, insight, and shared experiences. From navigating autoimmune diagnoses and migraines to learning how to read food labels and remove hidden toxins from our homes, we’re sharing what this wellness journey really looks like behind the scenes.

​

We talk about functional medicine, regulating your nervous system, and rethinking what “moderation” means. Whether you’re already on your own health path or just curious about how to get started, this episode will meet you right where you are. Get ready for practical swaps, thought-provoking stats, and some laughs along the way. And be sure to come back next week for Part 2 of our conversation!

Resources & Links:


Connect with Jena:


Connect with Jessie:


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]]>1fe79d4a-ed4f-11f0-8bad-5b292787ec2fTue, 13 Jan 2026 10:00:00 -060046:26falsefull138138I’m so excited to be sitting down again with my good friend Jena Oschner for a raw, relatable conversation about health, healing, and doing better for ourselves and our families. Jena’s previous episode was the Leaders of the West most-listened-to of 2025! This week, we’re continuing the conversation with even more honesty, insight, and shared experiences. From navigating autoimmune diagnoses and migraines to learning how to read food labels and remove hidden toxins from our homes, we’re sharing what this wellness journey really looks like behind the scenes. ​ We talk about functional medicine, regulating your nervous system, and rethinking what “moderation” means. Whether you’re already on your own health path or just curious about how to get started, this episode will meet you right where you are. Get ready for practical swaps, thought-provoking stats, and some laughs along the way. And be sure to come back next week for Part 2 of our conversation! Resources & Links: Good Life Beef Sweet Briar Creative Leaders of the West Episode 85: Journey to Wellness with Jena Oschner Beyond the Crops Episode 50: How Functional Medicine Healed Chronic Migraines and Lyme Disease Farm Wife Tallow Our Place Air Fryer Ninja Combi Air Fryer 3 Farm Daughters Pasta Simple Mills Siete Foods Thrive Market Grocery Outlet Izzio Artisan Bakery Partners Sourdough Crackers NARS Cosmetics Partake Foods Cookies Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jena: Follow on Instagram @jenaoschner Listen to her podcast Beyond the Crops Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices137. Someone Copied You, Now What? With Attorney at Law, Andrea Sager137. Someone Copied You, Now What? With Attorney at Law, Andrea SagerThis week, I’m joined by Andrea Sager, founder of The Legalpreneur, podcast host, mom of two, and one of the most candid, insightful voices in the small business legal world. Andrea’s story is anything but traditional. After walking away from her “dream job” at a big law firm, she built a new model that helps entrepreneurs legally protect their businesses while staying true to who they are.

We talk about why she left big law, how she pivoted after her divorce, and the major mindset shifts that helped her rebuild her life and her company with more alignment. Andrea shares how she’s regulating her nervous system, reshaping her approach to success, and why she believes women are meant to build wealth. You’ll leave this one feeling inspired to bet on yourself on your own terms.

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]]>This week, I’m joined by Andrea Sager, founder of The Legalpreneur, podcast host, mom of two, and one of the most candid, insightful voices in the small business legal world. Andrea’s story is anything but traditional. After walking away from her “dream job” at a big law firm, she built a new model that helps entrepreneurs legally protect their businesses while staying true to who they are.

We talk about why she left big law, how she pivoted after her divorce, and the major mindset shifts that helped her rebuild her life and her company with more alignment. Andrea shares how she’s regulating her nervous system, reshaping her approach to success, and why she believes women are meant to build wealth. You’ll leave this one feeling inspired to bet on yourself on your own terms.

Resources & Links:


Connect with Andrea:


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]]>94a17fae-d9d4-11f0-9a0e-d72eb3b95abeTue, 06 Jan 2026 10:00:00 -060038:10falsefull137137This week, I’m joined by Andrea Sager, founder of The Legalpreneur, podcast host, mom of two, and one of the most candid, insightful voices in the small business legal world. Andrea’s story is anything but traditional. After walking away from her “dream job” at a big law firm, she built a new model that helps entrepreneurs legally protect their businesses while staying true to who they are. We talk about why she left big law, how she pivoted after her divorce, and the major mindset shifts that helped her rebuild her life and her company with more alignment. Andrea shares how she’s regulating her nervous system, reshaping her approach to success, and why she believes women are meant to build wealth. You’ll leave this one feeling inspired to bet on yourself on your own terms. Resources & Links: The Legalpreneur Membership Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Andrea: Follow on Instagram @andreasagerlaw and @thelegalpreneur Follow on TikTok @thelegalpreneur Listen to The Legalpreneur Podcast Visit her websites AndreaSager.com and TheLegalpreneur.com Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices136. Lessons from Leading 36,000 Volunteers with Melinda Underhill136. Lessons from Leading 36,000 Volunteers with Melinda UnderhillThis week, I’m joined by Melinda Underhill, the powerhouse VP of Human Resources at the Houston Livestock Show and Rodeo, aka the largest event of its kind in the world. With over 36,000 volunteers, 109 committees, and a year-round operation, Melinda offers a behind-the-scenes look at how RodeoHouston runs like a well-oiled (and wildly passionate) machine.

We talk about how they cultivate volunteer leadership, create accountability without burnout, and keep communication flowing across thousands of people. Melinda also shares her thoughts on leading with integrity, building family-first cultures, and the powerful role that celebration and recognition play in long-term success. This is a masterclass in people-first leadership, whether you’re running a local booster club or the biggest rodeo in the world.

Resources & Links:


Follow the Houston Livestock Show and Rodeo:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>This week, I’m joined by Melinda Underhill, the powerhouse VP of Human Resources at the Houston Livestock Show and Rodeo, aka the largest event of its kind in the world. With over 36,000 volunteers, 109 committees, and a year-round operation, Melinda offers a behind-the-scenes look at how RodeoHouston runs like a well-oiled (and wildly passionate) machine.

We talk about how they cultivate volunteer leadership, create accountability without burnout, and keep communication flowing across thousands of people. Melinda also shares her thoughts on leading with integrity, building family-first cultures, and the powerful role that celebration and recognition play in long-term success. This is a masterclass in people-first leadership, whether you’re running a local booster club or the biggest rodeo in the world.

Resources & Links:


Follow the Houston Livestock Show and Rodeo:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>2d1c2be8-da62-11f0-ae75-fb67a702fa98Tue, 30 Dec 2025 10:00:00 -060037:27falsefull136136This week, I’m joined by Melinda Underhill, the powerhouse VP of Human Resources at the Houston Livestock Show and Rodeo, aka the largest event of its kind in the world. With over 36,000 volunteers, 109 committees, and a year-round operation, Melinda offers a behind-the-scenes look at how RodeoHouston runs like a well-oiled (and wildly passionate) machine. We talk about how they cultivate volunteer leadership, create accountability without burnout, and keep communication flowing across thousands of people. Melinda also shares her thoughts on leading with integrity, building family-first cultures, and the powerful role that celebration and recognition play in long-term success. This is a masterclass in people-first leadership, whether you’re running a local booster club or the biggest rodeo in the world. Resources & Links: Peloton Dare to Lead by Brené Brown Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Follow the Houston Livestock Show and Rodeo: Follow on Instagram @rodeohouston Visit the website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices135. Girl Talk: My Decision to Get a Blepharoplasty135. Girl Talk: My Decision to Get a BlepharoplastyIn this honest solo episode, I’m pulling back the curtain on a personal decision I wrestled with for months: getting an upper blepharoplasty. If you’ve ever looked in the mirror and felt unsure about whether it’s okay to want a change (especially as a mom or role model), this episode is for you.

I walk through what the surgery is, why I chose to do it now, and how I reconciled that decision with my desire to model confidence and self-love for my daughter. I also share my full experience, from cost, healing time, and recovery tips to the unexpected emotional side of cosmetic surgery. Whether you’ve been curious about eyelid surgery, are navigating your own self-care journey, or just want to hear a very real perspective on beauty, aging, and womanhood, this episode is full of heartfelt, unfiltered conversation.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In this honest solo episode, I’m pulling back the curtain on a personal decision I wrestled with for months: getting an upper blepharoplasty. If you’ve ever looked in the mirror and felt unsure about whether it’s okay to want a change (especially as a mom or role model), this episode is for you.

I walk through what the surgery is, why I chose to do it now, and how I reconciled that decision with my desire to model confidence and self-love for my daughter. I also share my full experience, from cost, healing time, and recovery tips to the unexpected emotional side of cosmetic surgery. Whether you’ve been curious about eyelid surgery, are navigating your own self-care journey, or just want to hear a very real perspective on beauty, aging, and womanhood, this episode is full of heartfelt, unfiltered conversation.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>bf4d363a-d50b-11f0-99d5-53f19bbda4d8Tue, 23 Dec 2025 10:00:00 -060032:32falsefull135135In this honest solo episode, I’m pulling back the curtain on a personal decision I wrestled with for months: getting an upper blepharoplasty. If you’ve ever looked in the mirror and felt unsure about whether it’s okay to want a change (especially as a mom or role model), this episode is for you. I walk through what the surgery is, why I chose to do it now, and how I reconciled that decision with my desire to model confidence and self-love for my daughter. I also share my full experience, from cost, healing time, and recovery tips to the unexpected emotional side of cosmetic surgery. Whether you’ve been curious about eyelid surgery, are navigating your own self-care journey, or just want to hear a very real perspective on beauty, aging, and womanhood, this episode is full of heartfelt, unfiltered conversation. Resources & Links: Idaho Eyelid and Facial Plastic Surgery Radiance Rebel Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices134. When Goals Shift with Shada Brazile134. When Goals Shift with Shada BrazileThis week, I’m joined by Shada Brazile, barrel racer, horsewoman, business owner, mom, and someone I deeply admire. From growing up in a rodeo family to building one alongside her husband, Shada has lived a life steeped in the Western lifestyle. In our conversation, she opens up about the realities of balancing rodeo life, marriage, motherhood, horses, and hustle, and how she’s learned to do it all without chasing perfection.

In this episode, we talk about the highs and lows and everything in between. Shada’s story is proof that you can pursue your own path and still show up fully for the people and passions that matter most.

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Be sure to subscribe/follow the show so you never miss an episode!

]]>This week, I’m joined by Shada Brazile, barrel racer, horsewoman, business owner, mom, and someone I deeply admire. From growing up in a rodeo family to building one alongside her husband, Shada has lived a life steeped in the Western lifestyle. In our conversation, she opens up about the realities of balancing rodeo life, marriage, motherhood, horses, and hustle, and how she’s learned to do it all without chasing perfection.

In this episode, we talk about the highs and lows and everything in between. Shada’s story is proof that you can pursue your own path and still show up fully for the people and passions that matter most.

Resources & Links:


Connect with Shada:


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]]>702f95f4-d509-11f0-aa44-e798a83d5e6bTue, 16 Dec 2025 10:00:00 -060030:02falsefull134134This week, I’m joined by Shada Brazile, barrel racer, horsewoman, business owner, mom, and someone I deeply admire. From growing up in a rodeo family to building one alongside her husband, Shada has lived a life steeped in the Western lifestyle. In our conversation, she opens up about the realities of balancing rodeo life, marriage, motherhood, horses, and hustle, and how she’s learned to do it all without chasing perfection. In this episode, we talk about the highs and lows and everything in between. Shada’s story is proof that you can pursue your own path and still show up fully for the people and passions that matter most. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Shada: Follow on Instagram @shada_brazile Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices133. Keeping Rodeo Relevant with Tiah DeGrofft133. Keeping Rodeo Relevant with Tiah DeGrofftThis week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world.

In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along the way. She shares what her background in sports marketing and the PGA Tour taught her about rodeo as a business, why hospitality is the best ROI, and how Round-Up’s 1,200+ volunteers make it all possible.

We also dive into her favorite rodeos, what every event can do to create a memorable experience, and how women can relentlessly pursue big dreams without giving up their seat at the table.

Resources & Links:


Connect with Tiah:


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Be sure to subscribe/follow the show so you never miss an episode!

]]>This week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world.

In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along the way. She shares what her background in sports marketing and the PGA Tour taught her about rodeo as a business, why hospitality is the best ROI, and how Round-Up’s 1,200+ volunteers make it all possible.

We also dive into her favorite rodeos, what every event can do to create a memorable experience, and how women can relentlessly pursue big dreams without giving up their seat at the table.

Resources & Links:


Connect with Tiah:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>36e178e0-cb99-11f0-a93c-cfb4efa4a8c4Tue, 09 Dec 2025 10:00:00 -060035:23falsefull133133This week, I’m joined by Tiah DeGrofft, the first-ever female president of the iconic Pendleton Round-Up. Tiah has lived nearly every chapter of Round-Up tradition: from growing up in the grandstands to serving as a princess, queen, board member, and eventually president of one of the most historic rodeos in the world. In this episode, we talk about the depth of community behind the Pendleton Round-Up, what it really takes to run a legacy event, and the leadership lessons Tiah has learned along the way. She shares what her background in sports marketing and the PGA Tour taught her about rodeo as a business, why hospitality is the best ROI, and how Round-Up’s 1,200+ volunteers make it all possible. We also dive into her favorite rodeos, what every event can do to create a memorable experience, and how women can relentlessly pursue big dreams without giving up their seat at the table. Resources & Links: Pendleton Round-Up How to Win Friends & Influence People by Dale Carnegie Let’er Buck Not Gonna Lie with Kylie Kelce Podcast Calm Down with Erin & Charissa Podcast The Skinny Confidential Him & Her Show Podcast The Chris Harder Show Podcast The Ed Mylett Show Podcast Toter Tales with Coleman Proctor Podcast The Jeff Fenster Show Podcast The Luke Branquinho Show Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Tiah: Follow on Instagram @tdegrofft Follow on Facebook @tiah.degrofft Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices132. When Is It Okay to Quit?132. When Is It Okay to Quit?In this solo episode, I’m talking about something most of us wrestle with at some point: when is it okay to quit? Whether it’s a book, a job, a goal, or a season of life, knowing when to push through and when to let go isn’t always clear, and it’s something I’ve been navigating personally.

I share the story of a book that triggered way more introspection than I expected, and how that led to deeper questions around alignment, identity, and even whether I still want to say yes to speaking gigs.

This is a conversation about redefining what resilience looks like, checking in with your gut, and giving yourself permission to pivot, even if it means walking away from something you once wanted.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In this solo episode, I’m talking about something most of us wrestle with at some point: when is it okay to quit? Whether it’s a book, a job, a goal, or a season of life, knowing when to push through and when to let go isn’t always clear, and it’s something I’ve been navigating personally.

I share the story of a book that triggered way more introspection than I expected, and how that led to deeper questions around alignment, identity, and even whether I still want to say yes to speaking gigs.

This is a conversation about redefining what resilience looks like, checking in with your gut, and giving yourself permission to pivot, even if it means walking away from something you once wanted.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>bf4e84ce-c6e5-11f0-861d-874baac50faaTue, 02 Dec 2025 10:00:00 -060023:26falsefull132132In this solo episode, I’m talking about something most of us wrestle with at some point: when is it okay to quit? Whether it’s a book, a job, a goal, or a season of life, knowing when to push through and when to let go isn’t always clear, and it’s something I’ve been navigating personally. I share the story of a book that triggered way more introspection than I expected, and how that led to deeper questions around alignment, identity, and even whether I still want to say yes to speaking gigs. This is a conversation about redefining what resilience looks like, checking in with your gut, and giving yourself permission to pivot, even if it means walking away from something you once wanted. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices131. “Strive to Do Something Nobody Else Is” with Karoline Rose Bohannan131. “Strive to Do Something Nobody Else Is” with Karoline Rose BohannanThis week, I’m joined by Karoline Rose Bohannan, founder of KRose Company, Cattleman U, The Rancher’s Daughter, North Fork Fizz, and co-owner of Bohannan Cattle Company.

In this episode, Karoline and I talk about growing up in a family full of hustle, learning how to lead without micromanaging, and building multiple companies that blend tradition with innovation. From launching a dirty soda shop in Montana to buying 30,000 feeder calves a year with her dad, Karoline shares what it really takes to chase ideas, manage people, and lead with intention.

She talks candidly about what it takes to be a true visionary, how she decides which ideas are worth pursuing, and the leadership lessons she’s learned along the way. We also cover hiring, hustle culture, entrepreneurial identity, and making time for what actually matters.

Resources & Links:


Connect with Karoline:


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]]>This week, I’m joined by Karoline Rose Bohannan, founder of KRose Company, Cattleman U, The Rancher’s Daughter, North Fork Fizz, and co-owner of Bohannan Cattle Company.

In this episode, Karoline and I talk about growing up in a family full of hustle, learning how to lead without micromanaging, and building multiple companies that blend tradition with innovation. From launching a dirty soda shop in Montana to buying 30,000 feeder calves a year with her dad, Karoline shares what it really takes to chase ideas, manage people, and lead with intention.

She talks candidly about what it takes to be a true visionary, how she decides which ideas are worth pursuing, and the leadership lessons she’s learned along the way. We also cover hiring, hustle culture, entrepreneurial identity, and making time for what actually matters.

Resources & Links:


Connect with Karoline:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>2f86d5c2-c527-11f0-982d-2b0e679fc63eTue, 25 Nov 2025 10:00:00 -060035:30falsefull131131This week, I’m joined by Karoline Rose Bohannan, founder of KRose Company, Cattleman U, The Rancher’s Daughter, North Fork Fizz, and co-owner of Bohannan Cattle Company. In this episode, Karoline and I talk about growing up in a family full of hustle, learning how to lead without micromanaging, and building multiple companies that blend tradition with innovation. From launching a dirty soda shop in Montana to buying 30,000 feeder calves a year with her dad, Karoline shares what it really takes to chase ideas, manage people, and lead with intention. She talks candidly about what it takes to be a true visionary, how she decides which ideas are worth pursuing, and the leadership lessons she’s learned along the way. We also cover hiring, hustle culture, entrepreneurial identity, and making time for what actually matters. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Karoline: Follow Karoline on Instagram @rose.karoline Visit KRose Company and follow on Instagram @krosecompany and Facebook Visit The Rancher’s Daughter and follow on Instagram @the_ranchersdaughter and Facebook Visit Cattleman U and follow on Instagram @cattlemanu, Facebook, and listen to the podcast Visit North Fork Fizz and follow on Instagram @northforkfizz, Facebook, and TikTok Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices130. Building Loyalty That Lasts with Kelli Leclair130. Building Loyalty That Lasts with Kelli LeclairIn this week’s episode, I’m joined by Kelli LeClair, founder of Heritage Style, ranch wife, mom, and the queen of building a loyal community through business. Kelli has grown her jewelry brand with grit, heart, and zero shortcuts, turning Instagram lives into real relationships and consistent connections into lasting success.

We talk about how she started Heritage Style as a side hobby (while selling farm equipment by day), what the move from Texas to Wyoming taught her, and how she’s grown a loyal customer base without chasing trends or playing the influencer game. Kelli shares how she balances trade shows, mom life, and ranch life, plus the mindset shifts that helped her stay positive through hard seasons.

This one’s full of wisdom for business owners, boutique brands, and anyone looking to build something of their own, without selling out.

Resources & Links:


Connect with Kelli:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In this week’s episode, I’m joined by Kelli LeClair, founder of Heritage Style, ranch wife, mom, and the queen of building a loyal community through business. Kelli has grown her jewelry brand with grit, heart, and zero shortcuts, turning Instagram lives into real relationships and consistent connections into lasting success.

We talk about how she started Heritage Style as a side hobby (while selling farm equipment by day), what the move from Texas to Wyoming taught her, and how she’s grown a loyal customer base without chasing trends or playing the influencer game. Kelli shares how she balances trade shows, mom life, and ranch life, plus the mindset shifts that helped her stay positive through hard seasons.

This one’s full of wisdom for business owners, boutique brands, and anyone looking to build something of their own, without selling out.

Resources & Links:


Connect with Kelli:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>59918ba8-bfbb-11f0-bf14-ef584d959e98Tue, 18 Nov 2025 10:00:00 -060039:52falsefull130130In this week’s episode, I’m joined by Kelli LeClair, founder of Heritage Style, ranch wife, mom, and the queen of building a loyal community through business. Kelli has grown her jewelry brand with grit, heart, and zero shortcuts, turning Instagram lives into real relationships and consistent connections into lasting success. We talk about how she started Heritage Style as a side hobby (while selling farm equipment by day), what the move from Texas to Wyoming taught her, and how she’s grown a loyal customer base without chasing trends or playing the influencer game. Kelli shares how she balances trade shows, mom life, and ranch life, plus the mindset shifts that helped her stay positive through hard seasons. This one’s full of wisdom for business owners, boutique brands, and anyone looking to build something of their own, without selling out. Resources & Links: How to Win Friends and Influence People by Dale Carnegie The Toast podcast The Daily podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Kelli: Follow on Instagram @heritage.style Follow on Facebook @heritagestyle Visit the Heritage Style website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices129. The Scariest Moment of My Life, and What It Taught Me129. The Scariest Moment of My Life, and What It Taught MeIn this solo episode, I'm sharing a story I've never told publicly before. It's about a terrifying experience that pushed me to the edge, changed how I define "hard," and taught me what truly matters.

It starts with a burst blood vessel in my eye (twice) and ends with me realizing just how much strength we find when we're backed into a corner. Through all the fear, uncertainty, and horror-movie-level side effects, I came away with one thing: perspective.

Most of the things we call "hard," like awkward emails, new projects, and tough conversations, aren't actually hard. They're just unfamiliar. And once you've faced something truly difficult, you stop being afraid of the little stuff. We can find strength in ourselves to face anything.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In this solo episode, I'm sharing a story I've never told publicly before. It's about a terrifying experience that pushed me to the edge, changed how I define "hard," and taught me what truly matters.

It starts with a burst blood vessel in my eye (twice) and ends with me realizing just how much strength we find when we're backed into a corner. Through all the fear, uncertainty, and horror-movie-level side effects, I came away with one thing: perspective.

Most of the things we call "hard," like awkward emails, new projects, and tough conversations, aren't actually hard. They're just unfamiliar. And once you've faced something truly difficult, you stop being afraid of the little stuff. We can find strength in ourselves to face anything.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>cdeceedc-ba36-11f0-85e2-17aa9585d8e6Tue, 11 Nov 2025 10:00:00 -060019:31falsefull129129In this solo episode, I'm sharing a story I've never told publicly before. It's about a terrifying experience that pushed me to the edge, changed how I define "hard," and taught me what truly matters. It starts with a burst blood vessel in my eye (twice) and ends with me realizing just how much strength we find when we're backed into a corner. Through all the fear, uncertainty, and horror-movie-level side effects, I came away with one thing: perspective. Most of the things we call "hard," like awkward emails, new projects, and tough conversations, aren't actually hard. They're just unfamiliar. And once you've faced something truly difficult, you stop being afraid of the little stuff. We can find strength in ourselves to face anything. Resources & Links: Episode 28. How to Push Through a Losing Season Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices128. Redefining Western Art with Gina Teichert128. Redefining Western Art with Gina TeichertI’m excited to be joined by Western artist Gina Teichert, a Nevada-born, California-based painter whose work blends tradition, fashion, and a little Clint Eastwood attitude. Her story is a perfect example of what happens when the West meets big-city energy and creativity, and of how art can bridge worlds that don’t always meet.

Gina and I talk about what it means to tell the story of the West through art, how the Coors Young Guns shows create space for new voices (and new collectors!), and why she believes the romance of the West is worth preserving, even if some parts of the myth need rewriting. We also touch on her modeling career, her deep respect for ranch women, and how her upbringing in Elko shaped the kind of artist (and human) she is today.

If you’ve ever wondered how art fits into agriculture, or why telling the story of our rural life visually still matters in a digital world, this episode will give you a fresh, thoughtful perspective.

Resources & Links:


Connect with Gina:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I’m excited to be joined by Western artist Gina Teichert, a Nevada-born, California-based painter whose work blends tradition, fashion, and a little Clint Eastwood attitude. Her story is a perfect example of what happens when the West meets big-city energy and creativity, and of how art can bridge worlds that don’t always meet.

Gina and I talk about what it means to tell the story of the West through art, how the Coors Young Guns shows create space for new voices (and new collectors!), and why she believes the romance of the West is worth preserving, even if some parts of the myth need rewriting. We also touch on her modeling career, her deep respect for ranch women, and how her upbringing in Elko shaped the kind of artist (and human) she is today.

If you’ve ever wondered how art fits into agriculture, or why telling the story of our rural life visually still matters in a digital world, this episode will give you a fresh, thoughtful perspective.

Resources & Links:


Connect with Gina:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>b9af9b3e-b4b1-11f0-b315-17767208f0fcTue, 04 Nov 2025 10:00:00 -060037:12falsefull128128I’m excited to be joined by Western artist Gina Teichert, a Nevada-born, California-based painter whose work blends tradition, fashion, and a little Clint Eastwood attitude. Her story is a perfect example of what happens when the West meets big-city energy and creativity, and of how art can bridge worlds that don’t always meet. Gina and I talk about what it means to tell the story of the West through art, how the Coors Young Guns shows create space for new voices (and new collectors!), and why she believes the romance of the West is worth preserving, even if some parts of the myth need rewriting. We also touch on her modeling career, her deep respect for ranch women, and how her upbringing in Elko shaped the kind of artist (and human) she is today. If you’ve ever wondered how art fits into agriculture, or why telling the story of our rural life visually still matters in a digital world, this episode will give you a fresh, thoughtful perspective. Resources & Links: Coors Western Art Young Guns Pre-order Drinking Wild Water: Essays (Voice in the American West) Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Get our FREE resource: 10 Resume Mistakes (and how to fix them) Get our FREE resource: How to Avoid the 7 Biggest Hiring Mistakes Employers Make Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Gina: Follow on Instagram @ginateichert Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices127. Capturing the Action: Wyatt Wentz on Storytelling in Western Sports127. Capturing the Action: Wyatt Wentz on Storytelling in Western SportsThis week, I’m joined by Wyatt Wentz, rodeo videographer, storyteller, and lifelong stock contractor’s son whose passion for Western sports runs deep. If you’ve watched any of the big rodeos in the Northwest lately, there’s a good chance you’ve seen his work.

We talk about how Wyatt got started and how he’s grown a full-time career in video since 2020. We hear why his passion isn’t necessarily for content or camera gear, but for rodeo itself. His story is a reminder that you don’t have to be loud to make an impact, and that starting small can lead to something big.

Wyatt also shares the lessons he’s learned behind the lens, why his ultimate goal is to produce full-scale rodeos with Western music events included, and how people like Randy Quartieri helped him bet on himself when it would’ve been easier to play it safe. If you’ve ever been afraid to go all in on your own path, this is the episode for you!

Resources & Links:


Connect with Wyatt:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>This week, I’m joined by Wyatt Wentz, rodeo videographer, storyteller, and lifelong stock contractor’s son whose passion for Western sports runs deep. If you’ve watched any of the big rodeos in the Northwest lately, there’s a good chance you’ve seen his work.

We talk about how Wyatt got started and how he’s grown a full-time career in video since 2020. We hear why his passion isn’t necessarily for content or camera gear, but for rodeo itself. His story is a reminder that you don’t have to be loud to make an impact, and that starting small can lead to something big.

Wyatt also shares the lessons he’s learned behind the lens, why his ultimate goal is to produce full-scale rodeos with Western music events included, and how people like Randy Quartieri helped him bet on himself when it would’ve been easier to play it safe. If you’ve ever been afraid to go all in on your own path, this is the episode for you!

Resources & Links:


Connect with Wyatt:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>c30740ce-ae67-11f0-8e06-7f3a55f222c9Tue, 28 Oct 2025 09:00:00 -060034:41falsefull127127This week, I’m joined by Wyatt Wentz, rodeo videographer, storyteller, and lifelong stock contractor’s son whose passion for Western sports runs deep. If you’ve watched any of the big rodeos in the Northwest lately, there’s a good chance you’ve seen his work. We talk about how Wyatt got started and how he’s grown a full-time career in video since 2020. We hear why his passion isn’t necessarily for content or camera gear, but for rodeo itself. His story is a reminder that you don’t have to be loud to make an impact, and that starting small can lead to something big. Wyatt also shares the lessons he’s learned behind the lens, why his ultimate goal is to produce full-scale rodeos with Western music events included, and how people like Randy Quartieri helped him bet on himself when it would’ve been easier to play it safe. If you’ve ever been afraid to go all in on your own path, this is the episode for you! Resources & Links: Randy Quartieri Jeff Fenster Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Wyatt: Follow on Instagram @wyatt_wentz Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices126. It Pays to Be Loyal126. It Pays to Be LoyalIn this solo episode, I’m talking about something that feels a little old-school these days: loyalty. We live in a world of next-day shipping, bargain shopping, and endless options. While convenience is great, I believe loyalty is better. Loyalty builds trust, creates long-term relationships, and pays off in ways that cheap never will.

I share personal stories about the Chevron crew that’s serviced my car for over a decade, why my family drives hours to work with one specific salesperson, and why I’ll never go to a different hairstylist. These aren’t just transactions, they’re relationships. And those relationships have brought me peace of mind, priority service, and people who genuinely care.

Whether you’re a business owner trying to build a loyal customer base or a consumer wondering if that extra $20 is worth it, this episode is a reminder that loyalty always pays off in the long game.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In this solo episode, I’m talking about something that feels a little old-school these days: loyalty. We live in a world of next-day shipping, bargain shopping, and endless options. While convenience is great, I believe loyalty is better. Loyalty builds trust, creates long-term relationships, and pays off in ways that cheap never will.

I share personal stories about the Chevron crew that’s serviced my car for over a decade, why my family drives hours to work with one specific salesperson, and why I’ll never go to a different hairstylist. These aren’t just transactions, they’re relationships. And those relationships have brought me peace of mind, priority service, and people who genuinely care.

Whether you’re a business owner trying to build a loyal customer base or a consumer wondering if that extra $20 is worth it, this episode is a reminder that loyalty always pays off in the long game.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>9d1dcb74-a9aa-11f0-89e1-1fdc7765034cTue, 21 Oct 2025 09:00:00 -060016:35falsefull126126In this solo episode, I’m talking about something that feels a little old-school these days: loyalty. We live in a world of next-day shipping, bargain shopping, and endless options. While convenience is great, I believe loyalty is better. Loyalty builds trust, creates long-term relationships, and pays off in ways that cheap never will. I share personal stories about the Chevron crew that’s serviced my car for over a decade, why my family drives hours to work with one specific salesperson, and why I’ll never go to a different hairstylist. These aren’t just transactions, they’re relationships. And those relationships have brought me peace of mind, priority service, and people who genuinely care. Whether you’re a business owner trying to build a loyal customer base or a consumer wondering if that extra $20 is worth it, this episode is a reminder that loyalty always pays off in the long game. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices125. Building Bold Community in Agriculture with Kylie Epperson125. Building Bold Community in Agriculture with Kylie EppersonI'm so excited for this week's episode! I'm joined by Kylie Epperson: entrepreneur, speaker, coach, founder of Farmwives Club, and host of the Boldly Grounded podcast. If you've ever struggled with identity, burnout, or finding your voice in the chaos of farm life, this conversation is going to feel like a big exhale.

Kylie shares the behind-the-scenes journey of building Farmwives Club from a deeply personal season of postpartum anxiety, unmet expectations, and a whole lot of self-doubt. We talk about worthiness, motherhood, redefining ambition, and why investing in ourselves as rural women is not only important, but essential.

She opens up about how one retreat changed her entire career path, what it's like hosting a 200-woman event in small-town Missouri, and the ROI of investing in spaces where women can feel seen, supported, and celebrated. Whether you're knee-deep in farm chores, raising babies, building a brand, or doing all of the above, Kylie's bold honesty and warmth will resonate deeply.

Resources & Links:


Connect with Kylie:


Connect with Jessie:


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]]>I'm so excited for this week's episode! I'm joined by Kylie Epperson: entrepreneur, speaker, coach, founder of Farmwives Club, and host of the Boldly Grounded podcast. If you've ever struggled with identity, burnout, or finding your voice in the chaos of farm life, this conversation is going to feel like a big exhale.

Kylie shares the behind-the-scenes journey of building Farmwives Club from a deeply personal season of postpartum anxiety, unmet expectations, and a whole lot of self-doubt. We talk about worthiness, motherhood, redefining ambition, and why investing in ourselves as rural women is not only important, but essential.

She opens up about how one retreat changed her entire career path, what it's like hosting a 200-woman event in small-town Missouri, and the ROI of investing in spaces where women can feel seen, supported, and celebrated. Whether you're knee-deep in farm chores, raising babies, building a brand, or doing all of the above, Kylie's bold honesty and warmth will resonate deeply.

Resources & Links:


Connect with Kylie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>0e26ea4a-a42d-11f0-9352-a796d2dc8e36Tue, 14 Oct 2025 09:00:00 -060055:09falsefull125125I'm so excited for this week's episode! I'm joined by Kylie Epperson: entrepreneur, speaker, coach, founder of Farmwives Club, and host of the Boldly Grounded podcast. If you've ever struggled with identity, burnout, or finding your voice in the chaos of farm life, this conversation is going to feel like a big exhale. Kylie shares the behind-the-scenes journey of building Farmwives Club from a deeply personal season of postpartum anxiety, unmet expectations, and a whole lot of self-doubt. We talk about worthiness, motherhood, redefining ambition, and why investing in ourselves as rural women is not only important, but essential. She opens up about how one retreat changed her entire career path, what it's like hosting a 200-woman event in small-town Missouri, and the ROI of investing in spaces where women can feel seen, supported, and celebrated. Whether you're knee-deep in farm chores, raising babies, building a brand, or doing all of the above, Kylie's bold honesty and warmth will resonate deeply. Resources & Links: Powerhouse Women Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Kylie: Follow on Instagram @kylieepperson_ Visit her website Find more info on the 2026 Farm Wives Club The Event Listen to her podcast, Boldly Grounded Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices124. The Next Era of Rodeo with Linsay Rosser Sumpter124. The Next Era of Rodeo with Linsay Rosser SumpterThis week on the podcast, I'm joined by one of the most respected leaders in Western sports, Linsay Rosser Sumpter, Commissioner of the Women's Rodeo Championships. Linsay has literally done it all: athlete, coach, producer, secretary, marketer, stock contractor, and now a trailblazer in creating real opportunities for women in rodeo.

In this episode, Linsay shares her rodeo roots (shoutout to the legendary Cotton Rosser), how she became commissioner of one of the fastest-growing rodeo events in the world, and why she believes innovation and inclusion are key to the future of the sport. We talk about breakaway roping, equal payouts, fan experience, and how Linsay balances deep respect for rodeo's heritage with a clear vision for what's next.

We also dive into topics like animal welfare, Title IX, competing rodeo calendars, and what the rodeo industry can learn from women's basketball and even Taylor Swift. Linsay holds nothing back, and her passion for the sport, its athletes, and the next generation is contagious.

Resources & Links:


Connect with Linsay:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>This week on the podcast, I'm joined by one of the most respected leaders in Western sports, Linsay Rosser Sumpter, Commissioner of the Women's Rodeo Championships. Linsay has literally done it all: athlete, coach, producer, secretary, marketer, stock contractor, and now a trailblazer in creating real opportunities for women in rodeo.

In this episode, Linsay shares her rodeo roots (shoutout to the legendary Cotton Rosser), how she became commissioner of one of the fastest-growing rodeo events in the world, and why she believes innovation and inclusion are key to the future of the sport. We talk about breakaway roping, equal payouts, fan experience, and how Linsay balances deep respect for rodeo's heritage with a clear vision for what's next.

We also dive into topics like animal welfare, Title IX, competing rodeo calendars, and what the rodeo industry can learn from women's basketball and even Taylor Swift. Linsay holds nothing back, and her passion for the sport, its athletes, and the next generation is contagious.

Resources & Links:


Connect with Linsay:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>7d00a7a8-9ea1-11f0-8ef7-874676df350eTue, 07 Oct 2025 09:00:00 -060045:37falsefull124124This week on the podcast, I'm joined by one of the most respected leaders in Western sports, Linsay Rosser Sumpter, Commissioner of the Women's Rodeo Championships. Linsay has literally done it all: athlete, coach, producer, secretary, marketer, stock contractor, and now a trailblazer in creating real opportunities for women in rodeo. In this episode, Linsay shares her rodeo roots (shoutout to the legendary Cotton Rosser), how she became commissioner of one of the fastest-growing rodeo events in the world, and why she believes innovation and inclusion are key to the future of the sport. We talk about breakaway roping, equal payouts, fan experience, and how Linsay balances deep respect for rodeo's heritage with a clear vision for what's next. We also dive into topics like animal welfare, Title IX, competing rodeo calendars, and what the rodeo industry can learn from women's basketball and even Taylor Swift. Linsay holds nothing back, and her passion for the sport, its athletes, and the next generation is contagious. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Linsay: Visit Women’s Rodeo Championships Follow Linsay on Instagram @linsaylee Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices123. Don't Just Talk About It, Be About It123. Don't Just Talk About It, Be About ItIn this solo episode, I'm talking about something I know many of us have experienced: analysis paralysis. You know the feeling: you want to make the right decision, so you research and plan and overthink, and before you know it, months (or years!) have gone by and you've made no progress.

I'm sharing personal stories about dealing with health issues, painting my house, launching Of The West, and how I had to stop waiting for perfection and just start moving forward. Because the truth is, clarity comes from action, not more research.

This episode is full of real talk, gentle nudges, and 10 practical takeaways you can use when you're stuck in overthinking mode. If you've been circling an idea, this is your sign to stop talking about it and start being about it.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In this solo episode, I'm talking about something I know many of us have experienced: analysis paralysis. You know the feeling: you want to make the right decision, so you research and plan and overthink, and before you know it, months (or years!) have gone by and you've made no progress.

I'm sharing personal stories about dealing with health issues, painting my house, launching Of The West, and how I had to stop waiting for perfection and just start moving forward. Because the truth is, clarity comes from action, not more research.

This episode is full of real talk, gentle nudges, and 10 practical takeaways you can use when you're stuck in overthinking mode. If you've been circling an idea, this is your sign to stop talking about it and start being about it.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>262c2000-9925-11f0-9525-db1e2fffad9aTue, 30 Sep 2025 09:00:00 -060027:32falsefull123123In this solo episode, I'm talking about something I know many of us have experienced: analysis paralysis. You know the feeling: you want to make the right decision, so you research and plan and overthink, and before you know it, months (or years!) have gone by and you've made no progress. I'm sharing personal stories about dealing with health issues, painting my house, launching Of The West, and how I had to stop waiting for perfection and just start moving forward. Because the truth is, clarity comes from action, not more research. This episode is full of real talk, gentle nudges, and 10 practical takeaways you can use when you're stuck in overthinking mode. If you've been circling an idea, this is your sign to stop talking about it and start being about it. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices122. Winning the Mental Game with Katie Hollingsworth122. Winning the Mental Game with Katie HollingsworthThis week, I’m so excited to be joined by Katie Hollingsworth, ICF-certified professional coach, mental performance expert, and founder of Krave Coaching. Katie has worked with athletes, entrepreneurs, and leaders from rodeo, wrestling, and football to collegiate and pro athletes. She brings a one-of-a-kind blend of grit, neuroscience, and real-life western world experience to her coaching.

With two decades in marketing, communications, and PR, plus years spent in the arena as a coach for the Oklahoma State Rodeo Team and Western Sports Foundation, Katie knows what it takes to perform under pressure and lead with clarity. She’s helped hundreds of people sharpen their focus, overcome self-doubt, and unlock a competitive edge, and in this episode, she brings that insight to you.

We talk about redefining success through different life stages, navigating burnout, and the moment Katie realized her own workaholic tendencies weren’t serving her or her family. We also explore how mindset shapes performance, how to build internal self-trust, and what it looks like to parent kids in a way that nurtures healthy self-talk.

Whether you’re leading a team, raising a family, or working on your own goals, this conversation is packed with clarity, encouragement, and actionable tools.

Resources & Links:


Connect with Katie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>This week, I’m so excited to be joined by Katie Hollingsworth, ICF-certified professional coach, mental performance expert, and founder of Krave Coaching. Katie has worked with athletes, entrepreneurs, and leaders from rodeo, wrestling, and football to collegiate and pro athletes. She brings a one-of-a-kind blend of grit, neuroscience, and real-life western world experience to her coaching.

With two decades in marketing, communications, and PR, plus years spent in the arena as a coach for the Oklahoma State Rodeo Team and Western Sports Foundation, Katie knows what it takes to perform under pressure and lead with clarity. She’s helped hundreds of people sharpen their focus, overcome self-doubt, and unlock a competitive edge, and in this episode, she brings that insight to you.

We talk about redefining success through different life stages, navigating burnout, and the moment Katie realized her own workaholic tendencies weren’t serving her or her family. We also explore how mindset shapes performance, how to build internal self-trust, and what it looks like to parent kids in a way that nurtures healthy self-talk.

Whether you’re leading a team, raising a family, or working on your own goals, this conversation is packed with clarity, encouragement, and actionable tools.

Resources & Links:


Connect with Katie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>26ec313e-949c-11f0-a502-0350513f7f56Tue, 23 Sep 2025 09:00:00 -060043:01falsefull122122This week, I’m so excited to be joined by Katie Hollingsworth, ICF-certified professional coach, mental performance expert, and founder of Krave Coaching. Katie has worked with athletes, entrepreneurs, and leaders from rodeo, wrestling, and football to collegiate and pro athletes. She brings a one-of-a-kind blend of grit, neuroscience, and real-life western world experience to her coaching. With two decades in marketing, communications, and PR, plus years spent in the arena as a coach for the Oklahoma State Rodeo Team and Western Sports Foundation, Katie knows what it takes to perform under pressure and lead with clarity. She’s helped hundreds of people sharpen their focus, overcome self-doubt, and unlock a competitive edge, and in this episode, she brings that insight to you. We talk about redefining success through different life stages, navigating burnout, and the moment Katie realized her own workaholic tendencies weren’t serving her or her family. We also explore how mindset shapes performance, how to build internal self-trust, and what it looks like to parent kids in a way that nurtures healthy self-talk. Whether you’re leading a team, raising a family, or working on your own goals, this conversation is packed with clarity, encouragement, and actionable tools. Resources & Links: Mind Gym by Gary Mack With Winning in Mind by Larry Bassham You Are a Badass by Jen Sincero Patrick Lencioni books Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Katie: Follow on Instagram: @kravecoaching Follow on Facebook: @kravecoaching Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices121. Creating CITY Boots: Blending Luxury, Heritage, and Perseverance with Lizzy Bentley121. Creating CITY Boots: Blending Luxury, Heritage, and Perseverance with Lizzy BentleyThis week I’m joined by Lizzy Bentley, founder of City Boots and one of the coolest women in the Western fashion industry. From her early days in Amarillo to her 10-year journey building a handcrafted boot brand, Lizzy shares the story behind creating a product that blends timeless Texas heritage with modern style.

We talk about how City Boots started as a creative outlet, how social media helped her find her first manufacturers, and why she’s always kept her focus on making high-quality, long-lasting, good-looking boots that actually feel good on your feet. Lizzy also shares how she navigated the devastating loss of her husband in 2019, how grief changed her life and leadership, and why she ultimately decided to keep the business going.

You’ll hear about her favorite collaborations (LoveShackFancy! Megan Moroney! Sydney Sweeney!), how she handles competition in the fashion space, what advice she has for founders feeling overwhelmed, and why pink is absolutely a neutral.

Resources & Links:


Connect with Lizzy:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>This week I’m joined by Lizzy Bentley, founder of City Boots and one of the coolest women in the Western fashion industry. From her early days in Amarillo to her 10-year journey building a handcrafted boot brand, Lizzy shares the story behind creating a product that blends timeless Texas heritage with modern style.

We talk about how City Boots started as a creative outlet, how social media helped her find her first manufacturers, and why she’s always kept her focus on making high-quality, long-lasting, good-looking boots that actually feel good on your feet. Lizzy also shares how she navigated the devastating loss of her husband in 2019, how grief changed her life and leadership, and why she ultimately decided to keep the business going.

You’ll hear about her favorite collaborations (LoveShackFancy! Megan Moroney! Sydney Sweeney!), how she handles competition in the fashion space, what advice she has for founders feeling overwhelmed, and why pink is absolutely a neutral.

Resources & Links:


Connect with Lizzy:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>248d002a-8def-11f0-aed6-ebe7c21be06aTue, 16 Sep 2025 09:00:00 -060037:46falsefull121121This week I’m joined by Lizzy Bentley, founder of City Boots and one of the coolest women in the Western fashion industry. From her early days in Amarillo to her 10-year journey building a handcrafted boot brand, Lizzy shares the story behind creating a product that blends timeless Texas heritage with modern style. We talk about how City Boots started as a creative outlet, how social media helped her find her first manufacturers, and why she’s always kept her focus on making high-quality, long-lasting, good-looking boots that actually feel good on your feet. Lizzy also shares how she navigated the devastating loss of her husband in 2019, how grief changed her life and leadership, and why she ultimately decided to keep the business going. You’ll hear about her favorite collaborations (LoveShackFancy! Megan Moroney! Sydney Sweeney!), how she handles competition in the fashion space, what advice she has for founders feeling overwhelmed, and why pink is absolutely a neutral. Resources & Links: The Skinny Confidential Him & Her Show Podcast The Skinny Confidential Shop Buy Back Your Time by Dan Martell FreedomPark Valet at DFW Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's⁠Newsletters List your jobs on ⁠Of The West Connect with Lizzy: Follow City Boots on Instagram @citybootsofficial Follow Lizzy on Instagram @lizardboots Visit City Boots website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices120. Doing the Job vs. Owning the Outcome120. Doing the Job vs. Owning the OutcomeIn this solo episode, I’m telling a story about watering my neighbor’s flowers and how it taught me one of the clearest lessons I’ve had lately about leadership, responsibility, and why “doing the job” is never enough.

There’s a difference between following instructions and owning the outcome. Whether you’re a freelancer, an employee, a business owner, or a team leader, this episode is all about why critical thinking, thoughtful initiative, and caring about the end result are what truly set people apart.

I also flip the lens and challenge leaders to think about whether their instructions are still aligned with the actual goals, and whether they’re rewarding the people who get creative, solve problems, and think beyond the checklist.

If you’re navigating team dynamics, delegation, project ownership, or even just wondering what makes someone great to work with, this episode is for you.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In this solo episode, I’m telling a story about watering my neighbor’s flowers and how it taught me one of the clearest lessons I’ve had lately about leadership, responsibility, and why “doing the job” is never enough.

There’s a difference between following instructions and owning the outcome. Whether you’re a freelancer, an employee, a business owner, or a team leader, this episode is all about why critical thinking, thoughtful initiative, and caring about the end result are what truly set people apart.

I also flip the lens and challenge leaders to think about whether their instructions are still aligned with the actual goals, and whether they’re rewarding the people who get creative, solve problems, and think beyond the checklist.

If you’re navigating team dynamics, delegation, project ownership, or even just wondering what makes someone great to work with, this episode is for you.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>8f2339f4-88b8-11f0-9a2c-2f1a05b5cc82Tue, 09 Sep 2025 09:00:00 -060014:23falsefull120120In this solo episode, I’m telling a story about watering my neighbor’s flowers and how it taught me one of the clearest lessons I’ve had lately about leadership, responsibility, and why “doing the job” is never enough. There’s a difference between following instructions and owning the outcome. Whether you’re a freelancer, an employee, a business owner, or a team leader, this episode is all about why critical thinking, thoughtful initiative, and caring about the end result are what truly set people apart. I also flip the lens and challenge leaders to think about whether their instructions are still aligned with the actual goals, and whether they’re rewarding the people who get creative, solve problems, and think beyond the checklist. If you’re navigating team dynamics, delegation, project ownership, or even just wondering what makes someone great to work with, this episode is for you. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices119. Part 2: Virtual Fencing in Action: Real-World Results with Dr. Miranda Meehan119. Part 2: Virtual Fencing in Action: Real-World Results with Dr. Miranda MeehanWelcome to part two of our two-part series about Vence. This week I’m joined by Dr. Miranda Meehan, Extension Livestock Environmental Stewardship Specialist at North Dakota State University and one of the leading researchers studying virtual fencing in rangeland systems.

Miranda brings a boots-on-the-ground perspective to this technology—literally. She and her team have collared over 400 animals across multiple research projects, and in this episode she shares what they’re learning about cow behavior, grazing patterns, conservation impacts, and how virtual fence compares to traditional fencing and polywire systems.

We talk about everything from escapes (yes, it happens with barbed wire, too), to patch grazing, to how heat maps and collar data are being used to improve grazing distribution and livestock performance. Whether you're curious about how Vence works, wondering if heifers follow instructions better than cows, or just love hearing from women in ag who are doing important work—you’ll love this conversation.

Resources & Links:


Connect with Vence:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Welcome to part two of our two-part series about Vence. This week I’m joined by Dr. Miranda Meehan, Extension Livestock Environmental Stewardship Specialist at North Dakota State University and one of the leading researchers studying virtual fencing in rangeland systems.

Miranda brings a boots-on-the-ground perspective to this technology—literally. She and her team have collared over 400 animals across multiple research projects, and in this episode she shares what they’re learning about cow behavior, grazing patterns, conservation impacts, and how virtual fence compares to traditional fencing and polywire systems.

We talk about everything from escapes (yes, it happens with barbed wire, too), to patch grazing, to how heat maps and collar data are being used to improve grazing distribution and livestock performance. Whether you're curious about how Vence works, wondering if heifers follow instructions better than cows, or just love hearing from women in ag who are doing important work—you’ll love this conversation.

Resources & Links:


Connect with Vence:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>53b73e7a-833a-11f0-90b1-c759d062b48aTue, 02 Sep 2025 09:00:00 -060027:41falsefull119119Welcome to part two of our two-part series about Vence. This week I’m joined by Dr. Miranda Meehan, Extension Livestock Environmental Stewardship Specialist at North Dakota State University and one of the leading researchers studying virtual fencing in rangeland systems. Miranda brings a boots-on-the-ground perspective to this technology—literally. She and her team have collared over 400 animals across multiple research projects, and in this episode she shares what they’re learning about cow behavior, grazing patterns, conservation impacts, and how virtual fence compares to traditional fencing and polywire systems. We talk about everything from escapes (yes, it happens with barbed wire, too), to patch grazing, to how heat maps and collar data are being used to improve grazing distribution and livestock performance. Whether you're curious about how Vence works, wondering if heifers follow instructions better than cows, or just love hearing from women in ag who are doing important work—you’ll love this conversation. Resources & Links: Vence The Four Winds: A Novel by Kristin Hannah Books by Erik Larson Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Vence: Follow on Instagram @sensehubvence Follow on Facebook @sensehubvence Visit their website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices118. Part 1: Virtual Fencing for Ranchers: Inside the Vence System with Grace Inglee118. Part 1: Virtual Fencing for Ranchers: Inside the Vence System with Grace IngleeThis week I’m joined by Grace Inglee, my Rancher Success Rep from Vence, the virtual fencing company we’ve been using on our own operation since late 2024. After getting so many questions from listeners and followers about how it works, how hard it is to set up, and whether or not it actually keeps cows in, I wanted to bring Grace on to walk through all of it.

We break down what virtual fencing is, how it compares to traditional fencing, and the different use cases Vence is seeing across the country—from fire recovery (like ours) to predator monitoring, rotational grazing, and more. Grace also shares how the collars, towers, and herd manager software work together, how long it takes to train cows (spoiler: it’s surprisingly fast), and how even low-tech producers can get up and running with confidence.

Whether you’re hearing about virtual fencing for the first time or you’re seriously considering it for your own operation, this episode will answer the questions you didn’t even know to ask. I also share our firsthand experience, what we’ve learned over the last several months, and why we’ve been genuinely impressed by how effective the system is.

Resources & Links:


Connect with Vence:


Connect with Grace:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>This week I’m joined by Grace Inglee, my Rancher Success Rep from Vence, the virtual fencing company we’ve been using on our own operation since late 2024. After getting so many questions from listeners and followers about how it works, how hard it is to set up, and whether or not it actually keeps cows in, I wanted to bring Grace on to walk through all of it.

We break down what virtual fencing is, how it compares to traditional fencing, and the different use cases Vence is seeing across the country—from fire recovery (like ours) to predator monitoring, rotational grazing, and more. Grace also shares how the collars, towers, and herd manager software work together, how long it takes to train cows (spoiler: it’s surprisingly fast), and how even low-tech producers can get up and running with confidence.

Whether you’re hearing about virtual fencing for the first time or you’re seriously considering it for your own operation, this episode will answer the questions you didn’t even know to ask. I also share our firsthand experience, what we’ve learned over the last several months, and why we’ve been genuinely impressed by how effective the system is.

Resources & Links:


Connect with Vence:


Connect with Grace:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>148f56a2-7f4c-11f0-9ba7-a7bec1df2614Tue, 26 Aug 2025 09:00:00 -060039:16falsefull118118This week I’m joined by Grace Inglee, my Rancher Success Rep from Vence, the virtual fencing company we’ve been using on our own operation since late 2024. After getting so many questions from listeners and followers about how it works, how hard it is to set up, and whether or not it actually keeps cows in, I wanted to bring Grace on to walk through all of it. We break down what virtual fencing is, how it compares to traditional fencing, and the different use cases Vence is seeing across the country—from fire recovery (like ours) to predator monitoring, rotational grazing, and more. Grace also shares how the collars, towers, and herd manager software work together, how long it takes to train cows (spoiler: it’s surprisingly fast), and how even low-tech producers can get up and running with confidence. Whether you’re hearing about virtual fencing for the first time or you’re seriously considering it for your own operation, this episode will answer the questions you didn’t even know to ask. I also share our firsthand experience, what we’ve learned over the last several months, and why we’ve been genuinely impressed by how effective the system is. Resources & Links: ⁠Vence ⁠ ⁠Join The Directory Of The West⁠ Get our FREE resource for ⁠Writing a Strong Job Description⁠ Get our FREE resource for ⁠Making the Most of Your Internship⁠ Email us at ⁠hello@ofthewest.co⁠ Subscribe to Of The West's⁠ ⁠Newsletters⁠ List your jobs on ⁠⁠Of The West⁠ Connect with Vence: Follow on Instagram ⁠@sensehubvence ⁠ Follow on Facebook ⁠@sensehubvence⁠ Connect with Grace: Follow on Instagram ⁠@g_inglee⁠ Connect with Jessie: Follow on Instagram ⁠@ofthewest.co⁠ and ⁠@mrsjjarv⁠ Follow on Facebook ⁠@jobsofthewest⁠ Check out the Of The West ⁠website⁠ Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices117. How to Build Loyalty One Detail at a Time117. How to Build Loyalty One Detail at a TimeIn this solo episode, I’m sharing a surprising business lesson that started in a less-than-stellar wash bay and ended in a car wash that felt more like a spa.

From broken vacuums and missing towels to free upgrades and genuine customer care, these experiences reminded me that the little things aren’t so little. I’ll walk you through three takeaways every business can use, whether you’re selling beef, running a boutique, managing a member-based organization, or leading a team.

If you want to make your customers feel good about paying you (and keep them coming back), it’s all about consistency, attention to detail, and showing people they matter.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In this solo episode, I’m sharing a surprising business lesson that started in a less-than-stellar wash bay and ended in a car wash that felt more like a spa.

From broken vacuums and missing towels to free upgrades and genuine customer care, these experiences reminded me that the little things aren’t so little. I’ll walk you through three takeaways every business can use, whether you’re selling beef, running a boutique, managing a member-based organization, or leading a team.

If you want to make your customers feel good about paying you (and keep them coming back), it’s all about consistency, attention to detail, and showing people they matter.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>a0aef684-7839-11f0-8eec-4f936db11d5aTue, 19 Aug 2025 09:00:00 -060018:45falsefull117117In this solo episode, I’m sharing a surprising business lesson that started in a less-than-stellar wash bay and ended in a car wash that felt more like a spa. From broken vacuums and missing towels to free upgrades and genuine customer care, these experiences reminded me that the little things aren’t so little. I’ll walk you through three takeaways every business can use, whether you’re selling beef, running a boutique, managing a member-based organization, or leading a team. If you want to make your customers feel good about paying you (and keep them coming back), it’s all about consistency, attention to detail, and showing people they matter. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices116. Hardcore Carnivore: Jess Pryles on Barbecue Innovation, Meat Science, and Her Signature Brand116. Hardcore Carnivore: Jess Pryles on Barbecue Innovation, Meat Science, and Her Signature BrandI’m excited to be joined by Jess Pryles, meat expert, live fire cook, author, TV personality, and founder of the iconic Hardcore Carnivore brand. Originally from Australia, Jess shares how a fascination with Texas barbecue sparked a complete life pivot, taking her from Melbourne to Austin and into the heart of America’s meat culture.

We dive into her journey from learning butchery basics at a local shop to becoming one of the most recognizable voices in barbecue. Jess shares how she turned her passion for meat into a thriving business, the lessons she learned launching a product line, and how formal meat science education strengthened her credibility. We also talk social media, brand authenticity, hiring the right team, and why diversifying your content can create deeper audience connections.

If you love a good origin story, want insider cooking tips, or just need inspiration for following your passion, Jess delivers it all—served up with a side of steak.

This episode is packed with actionable advice you can use right now to improve communication at work and beyond.

Resources & Links:


Connect with Jess:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I’m excited to be joined by Jess Pryles, meat expert, live fire cook, author, TV personality, and founder of the iconic Hardcore Carnivore brand. Originally from Australia, Jess shares how a fascination with Texas barbecue sparked a complete life pivot, taking her from Melbourne to Austin and into the heart of America’s meat culture.

We dive into her journey from learning butchery basics at a local shop to becoming one of the most recognizable voices in barbecue. Jess shares how she turned her passion for meat into a thriving business, the lessons she learned launching a product line, and how formal meat science education strengthened her credibility. We also talk social media, brand authenticity, hiring the right team, and why diversifying your content can create deeper audience connections.

If you love a good origin story, want insider cooking tips, or just need inspiration for following your passion, Jess delivers it all—served up with a side of steak.

This episode is packed with actionable advice you can use right now to improve communication at work and beyond.

Resources & Links:


Connect with Jess:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>86283710-72be-11f0-9866-1b37778688efTue, 12 Aug 2025 09:00:00 -060037:19falsefull116116I’m excited to be joined by Jess Pryles, meat expert, live fire cook, author, TV personality, and founder of the iconic Hardcore Carnivore brand. Originally from Australia, Jess shares how a fascination with Texas barbecue sparked a complete life pivot, taking her from Melbourne to Austin and into the heart of America’s meat culture. We dive into her journey from learning butchery basics at a local shop to becoming one of the most recognizable voices in barbecue. Jess shares how she turned her passion for meat into a thriving business, the lessons she learned launching a product line, and how formal meat science education strengthened her credibility. We also talk social media, brand authenticity, hiring the right team, and why diversifying your content can create deeper audience connections. If you love a good origin story, want insider cooking tips, or just need inspiration for following your passion, Jess delivers it all—served up with a side of steak. This episode is packed with actionable advice you can use right now to improve communication at work and beyond. Resources & Links: BPN Yeti Kitchen Items Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Jess: Follow on Instagram @hardcorecarnivore @jesspryles Check out Hardcore Carnivore website Visit Jess Pryles website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices115. Turning Byproducts Into Heirlooms: The Story of Cate Havstad-Casad115. Turning Byproducts Into Heirlooms: The Story of Cate Havstad-CasadToday I’m joined by Cate Havstad-Casad, hat maker, leather goods founder, regenerative rancher, and all-around creative force. Cate’s story weaves together multiple passions into a life and business that’s as intentional as it is inspiring. From building custom western hats in a horse barn wash stall, to launching Range Revolution, a leather goods brand sourcing hides from regenerative ranches, Cate shares how she’s tackling waste in the meat industry, strengthening supply chains, and creating heirloom-quality products that honor both the land and the people who steward it.

We talk about the realities of starting a mission-driven brand, the challenges (and wins) of building a regenerative supply chain from scratch, and how she balances entrepreneurship with motherhood. Cate also shares how slowing down, building the right team, and staying rooted in purpose have shaped her vision for the future of her multiple businesses.

If you’ve ever dreamed of blending creativity, agriculture, and impact into your own work, or you simply love a good story about building something beautiful from the ground up, this episode will leave you both inspired and motivated to take your own next step.

This episode is packed with actionable advice you can use right now to improve communication at work and beyond.

Resources & Links:


Connect with Cate:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Today I’m joined by Cate Havstad-Casad, hat maker, leather goods founder, regenerative rancher, and all-around creative force. Cate’s story weaves together multiple passions into a life and business that’s as intentional as it is inspiring. From building custom western hats in a horse barn wash stall, to launching Range Revolution, a leather goods brand sourcing hides from regenerative ranches, Cate shares how she’s tackling waste in the meat industry, strengthening supply chains, and creating heirloom-quality products that honor both the land and the people who steward it.

We talk about the realities of starting a mission-driven brand, the challenges (and wins) of building a regenerative supply chain from scratch, and how she balances entrepreneurship with motherhood. Cate also shares how slowing down, building the right team, and staying rooted in purpose have shaped her vision for the future of her multiple businesses.

If you’ve ever dreamed of blending creativity, agriculture, and impact into your own work, or you simply love a good story about building something beautiful from the ground up, this episode will leave you both inspired and motivated to take your own next step.

This episode is packed with actionable advice you can use right now to improve communication at work and beyond.

Resources & Links:


Connect with Cate:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>7d5817a0-6d59-11f0-93a7-ab74385a8a12Tue, 05 Aug 2025 09:00:00 -060045:31falsefull115115Today I’m joined by Cate Havstad-Casad, hat maker, leather goods founder, regenerative rancher, and all-around creative force. Cate’s story weaves together multiple passions into a life and business that’s as intentional as it is inspiring. From building custom western hats in a horse barn wash stall, to launching Range Revolution, a leather goods brand sourcing hides from regenerative ranches, Cate shares how she’s tackling waste in the meat industry, strengthening supply chains, and creating heirloom-quality products that honor both the land and the people who steward it. We talk about the realities of starting a mission-driven brand, the challenges (and wins) of building a regenerative supply chain from scratch, and how she balances entrepreneurship with motherhood. Cate also shares how slowing down, building the right team, and staying rooted in purpose have shaped her vision for the future of her multiple businesses. If you’ve ever dreamed of blending creativity, agriculture, and impact into your own work, or you simply love a good story about building something beautiful from the ground up, this episode will leave you both inspired and motivated to take your own next step. This episode is packed with actionable advice you can use right now to improve communication at work and beyond. Resources & Links: Small is Beautiful: Economics as if People Mattered by E.F. Schumacher Mountain & Prairie with Ed Roberson Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's ⁠Newsletters List your jobs on ⁠Of The West Connect with Cate: Follow on Instagram @rangerevolution @havstadhatco @casadfamilyfarms Visit her websites Range Revolution Havstad Hat Company Casad Family Farms Email her at info@casadfamilyfarms.com Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices114. How to Ask Better Questions, and Give Better Feedback114. How to Ask Better Questions, and Give Better FeedbackIn this solo episode, I’m diving into something we all run into: how to ask for help or feedback in a way that actually gets you what you need, and how to give focused, respectful feedback when someone else asks.

We’ve all been there: you crowdsource advice and end up with a flood of tangents, venting, or random noise before you get anything useful. I break down why vague questions lead to scattered responses, share my C + B + F formula (Context + Boundaries + Format), and explain how small changes can improve the way we interact, collaborate, and support each other, whether online, in meetings, or in everyday life.

Along the way, I share insights from Amanda Palmer, Adam Grant, Chris Voss, and Priya Parker, plus some relatable stories (including one about asking if anyone’s been to the zoo, you’ll laugh!).

This episode is packed with actionable advice you can use right now to improve communication at work and beyond.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In this solo episode, I’m diving into something we all run into: how to ask for help or feedback in a way that actually gets you what you need, and how to give focused, respectful feedback when someone else asks.

We’ve all been there: you crowdsource advice and end up with a flood of tangents, venting, or random noise before you get anything useful. I break down why vague questions lead to scattered responses, share my C + B + F formula (Context + Boundaries + Format), and explain how small changes can improve the way we interact, collaborate, and support each other, whether online, in meetings, or in everyday life.

Along the way, I share insights from Amanda Palmer, Adam Grant, Chris Voss, and Priya Parker, plus some relatable stories (including one about asking if anyone’s been to the zoo, you’ll laugh!).

This episode is packed with actionable advice you can use right now to improve communication at work and beyond.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>10a31e44-67d6-11f0-91bb-b7aa7efc5593Tue, 29 Jul 2025 09:00:00 -060021:56falsefull114114In this solo episode, I’m diving into something we all run into: how to ask for help or feedback in a way that actually gets you what you need, and how to give focused, respectful feedback when someone else asks. We’ve all been there: you crowdsource advice and end up with a flood of tangents, venting, or random noise before you get anything useful. I break down why vague questions lead to scattered responses, share my C + B + F formula (Context + Boundaries + Format), and explain how small changes can improve the way we interact, collaborate, and support each other, whether online, in meetings, or in everyday life. Along the way, I share insights from Amanda Palmer, Adam Grant, Chris Voss, and Priya Parker, plus some relatable stories (including one about asking if anyone’s been to the zoo, you’ll laugh!). This episode is packed with actionable advice you can use right now to improve communication at work and beyond. Resources & Links: TED Talk: The art of asking by Amanda Palmer Give and Take: A Revolutionary Approach to Success by Adam Grant Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss The Art of Gathering: How We Meet and Why It Matters by Priya Parker Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Subscribe to Of The West's Newsletters List your jobs on ⁠Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices113. How Ambrook Is Modernizing Money Management in Agriculture113. How Ambrook Is Modernizing Money Management in AgricultureThis week, I sit down with Mackenzie Burnett, co-founder and CEO of Ambrook, for a conversation that blends tech, ag, leadership, and the courage to jump into something new. Mackenzie shares her path from software and policy into agriculture, why building financial tools for farmers and ranchers became her passion, and how showing up with curiosity (and asking plenty of questions) has been key to Ambrook’s success. We also dig into what it takes to build trust in ag communities, why feedback is a gift, and how imposter syndrome shouldn’t keep you from solving problems you care about.

We cover everything from the realities of startup life to what it’s like leading in a niche industry, plus Mackenzie’s surprising journey to becoming an amateur boxer. Whether you’re an entrepreneur, ag business owner, or just someone curious about blending industries, this episode is packed with insight and inspiration.

Resources & Links:


Connect with Mackenzie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>This week, I sit down with Mackenzie Burnett, co-founder and CEO of Ambrook, for a conversation that blends tech, ag, leadership, and the courage to jump into something new. Mackenzie shares her path from software and policy into agriculture, why building financial tools for farmers and ranchers became her passion, and how showing up with curiosity (and asking plenty of questions) has been key to Ambrook’s success. We also dig into what it takes to build trust in ag communities, why feedback is a gift, and how imposter syndrome shouldn’t keep you from solving problems you care about.

We cover everything from the realities of startup life to what it’s like leading in a niche industry, plus Mackenzie’s surprising journey to becoming an amateur boxer. Whether you’re an entrepreneur, ag business owner, or just someone curious about blending industries, this episode is packed with insight and inspiration.

Resources & Links:


Connect with Mackenzie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>7f0038ec-624d-11f0-b68b-6b3353ffa406Tue, 22 Jul 2025 09:00:00 -060037:04falsefull113113This week, I sit down with Mackenzie Burnett, co-founder and CEO of Ambrook, for a conversation that blends tech, ag, leadership, and the courage to jump into something new. Mackenzie shares her path from software and policy into agriculture, why building financial tools for farmers and ranchers became her passion, and how showing up with curiosity (and asking plenty of questions) has been key to Ambrook’s success. We also dig into what it takes to build trust in ag communities, why feedback is a gift, and how imposter syndrome shouldn’t keep you from solving problems you care about. We cover everything from the realities of startup life to what it’s like leading in a niche industry, plus Mackenzie’s surprising journey to becoming an amateur boxer. Whether you’re an entrepreneur, ag business owner, or just someone curious about blending industries, this episode is packed with insight and inspiration. Resources & Links: The Inner Ring by C.S. Lewis Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Mackenzie: Follow on X @ciaomack Visit the Ambrook website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices112. Ty deCordova on Reinventing Livestock Marketing with Live Ag112. Ty deCordova on Reinventing Livestock Marketing with Live AgToday I’m joined by Ty deCordova, seasoned cattleman, entrepreneur, and COO of Live Ag. Ty brings over 25 years of experience in livestock marketing to the table, from growing up sorting cattle in the pens of his family’s Texas cattle company to now co-leading a forward-thinking livestock and equipment sales platform that’s built on innovation, relationships, and faith.

In this episode, Ty and I talk about building a business that prioritizes honesty, customer service, and staying rooted in purpose. He shares why Live Ag expanded into equipment sales, how his team is designing user-friendly tech that truly serves producers, and how they’ve already marketed more than 150,000 head of cattle in less than a year. Ty also gives us his honest perspective on the cattle market, where it’s heading, and the critical role land and water access will play in shaping agriculture's future.

Whether you're marketing calves, building a business, or just looking for a grounded and honest conversation, this one is packed with insight you won't want to miss.

Be sure to subscribe/follow the show so you never miss an episode!

Resources & Links:


Connect with Ty:


Connect with Jessie:


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>Today I’m joined by Ty deCordova, seasoned cattleman, entrepreneur, and COO of Live Ag. Ty brings over 25 years of experience in livestock marketing to the table, from growing up sorting cattle in the pens of his family’s Texas cattle company to now co-leading a forward-thinking livestock and equipment sales platform that’s built on innovation, relationships, and faith.

In this episode, Ty and I talk about building a business that prioritizes honesty, customer service, and staying rooted in purpose. He shares why Live Ag expanded into equipment sales, how his team is designing user-friendly tech that truly serves producers, and how they’ve already marketed more than 150,000 head of cattle in less than a year. Ty also gives us his honest perspective on the cattle market, where it’s heading, and the critical role land and water access will play in shaping agriculture's future.

Whether you're marketing calves, building a business, or just looking for a grounded and honest conversation, this one is packed with insight you won't want to miss.

Be sure to subscribe/follow the show so you never miss an episode!

Resources & Links:


Connect with Ty:


Connect with Jessie:


Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>15d9f798-5cd2-11f0-b294-cf2d100e130dTue, 15 Jul 2025 09:00:00 -060033:08falsefull112112Today I’m joined by Ty deCordova, seasoned cattleman, entrepreneur, and COO of Live Ag. Ty brings over 25 years of experience in livestock marketing to the table, from growing up sorting cattle in the pens of his family’s Texas cattle company to now co-leading a forward-thinking livestock and equipment sales platform that’s built on innovation, relationships, and faith. In this episode, Ty and I talk about building a business that prioritizes honesty, customer service, and staying rooted in purpose. He shares why Live Ag expanded into equipment sales, how his team is designing user-friendly tech that truly serves producers, and how they’ve already marketed more than 150,000 head of cattle in less than a year. Ty also gives us his honest perspective on the cattle market, where it’s heading, and the critical role land and water access will play in shaping agriculture's future. Whether you're marketing calves, building a business, or just looking for a grounded and honest conversation, this one is packed with insight you won't want to miss. Be sure to subscribe/follow the show so you never miss an episode! Resources & Links: Be A Maker School⁠ Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Ty: Follow Live Ag on Instagram @live.ag.auctions Follow Live Ag on Facebook @liveag Visit the Live Ag website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Learn more about your ad choices. Visit megaphone.fm/adchoices111. Dignity in the Details: How We Show Up Matters111. Dignity in the Details: How We Show Up MattersThis week, I’m sharing a topic that’s been on my heart: why taking pride in our appearance still matters. This isn’t about vanity or having the latest trends. It’s about intention, discipline, and the message we send to others and ourselves when we choose to show up well. Whether you’re heading to a meeting, school event, or just running errands, how we present ourselves speaks volumes.

I’m also offering simple, practical tips for getting dressed with confidence, without needing a huge budget or closet full of clothes. It’s not about being fancy, it’s about being intentional. And when we take the time to show up with care, it reflects the pride we have in our work, our families, and our roles in this industry. If we want others to take our industry seriously, we need to take ourselves seriously first.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>This week, I’m sharing a topic that’s been on my heart: why taking pride in our appearance still matters. This isn’t about vanity or having the latest trends. It’s about intention, discipline, and the message we send to others and ourselves when we choose to show up well. Whether you’re heading to a meeting, school event, or just running errands, how we present ourselves speaks volumes.

I’m also offering simple, practical tips for getting dressed with confidence, without needing a huge budget or closet full of clothes. It’s not about being fancy, it’s about being intentional. And when we take the time to show up with care, it reflects the pride we have in our work, our families, and our roles in this industry. If we want others to take our industry seriously, we need to take ourselves seriously first.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>699c6732-5799-11f0-a0b7-b3574c94ff68Tue, 08 Jul 2025 09:00:00 -060024:30falsefull111111This week, I’m sharing a topic that’s been on my heart: why taking pride in our appearance still matters. This isn’t about vanity or having the latest trends. It’s about intention, discipline, and the message we send to others and ourselves when we choose to show up well. Whether you’re heading to a meeting, school event, or just running errands, how we present ourselves speaks volumes. I’m also offering simple, practical tips for getting dressed with confidence, without needing a huge budget or closet full of clothes. It’s not about being fancy, it’s about being intentional. And when we take the time to show up with care, it reflects the pride we have in our work, our families, and our roles in this industry. If we want others to take our industry seriously, we need to take ourselves seriously first. Resources & Links: ⁠Be A Maker School⁠ Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices110. How to Be Passionately Obsessed with Click Thompson110. How to Be Passionately Obsessed with Click ThompsonToday I’m joined by the one and only Click Thompson, three-time PRCA Photographer of the Year, creative powerhouse, and someone who’s helping shape the future of Western sports through a lens of trust, grit, and storytelling.

Click’s journey is anything but typical. Originally from Virginia and a former Department of Defense employee, he left a stable government job to chase something most people couldn’t understand: rodeo photography. From the bright lights of the NFR to the quiet, behind-the-scenes moments most people never see, Click has documented rodeo with purpose and passion. And he’s only just getting started.

In this episode, we talk about falling in love with the process, the reality of “overnight success,” and what it really takes to build a creative career in the Western industry. Click shares how obsession with your craft (not just your subject) is key, why the Western industry thrives on relationships, and how staying committed when no one’s watching changes everything.

Whether you’re a photographer, entrepreneur, or just someone grinding toward your goals—this one’s a masterclass in resilience, storytelling, and heart.

Resources & Links:


Connect with Click:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Today I’m joined by the one and only Click Thompson, three-time PRCA Photographer of the Year, creative powerhouse, and someone who’s helping shape the future of Western sports through a lens of trust, grit, and storytelling.

Click’s journey is anything but typical. Originally from Virginia and a former Department of Defense employee, he left a stable government job to chase something most people couldn’t understand: rodeo photography. From the bright lights of the NFR to the quiet, behind-the-scenes moments most people never see, Click has documented rodeo with purpose and passion. And he’s only just getting started.

In this episode, we talk about falling in love with the process, the reality of “overnight success,” and what it really takes to build a creative career in the Western industry. Click shares how obsession with your craft (not just your subject) is key, why the Western industry thrives on relationships, and how staying committed when no one’s watching changes everything.

Whether you’re a photographer, entrepreneur, or just someone grinding toward your goals—this one’s a masterclass in resilience, storytelling, and heart.

Resources & Links:


Connect with Click:


Connect with Jessie:


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]]>eb17a520-5216-11f0-82b7-ef0b57d25c61Tue, 01 Jul 2025 09:00:00 -060042:40falsefull1111Today I’m joined by the one and only Click Thompson, three-time PRCA Photographer of the Year, creative powerhouse, and someone who’s helping shape the future of Western sports through a lens of trust, grit, and storytelling. Click’s journey is anything but typical. Originally from Virginia and a former Department of Defense employee, he left a stable government job to chase something most people couldn’t understand: rodeo photography. From the bright lights of the NFR to the quiet, behind-the-scenes moments most people never see, Click has documented rodeo with purpose and passion. And he’s only just getting started. In this episode, we talk about falling in love with the process, the reality of “overnight success,” and what it really takes to build a creative career in the Western industry. Click shares how obsession with your craft (not just your subject) is key, why the Western industry thrives on relationships, and how staying committed when no one’s watching changes everything. Whether you’re a photographer, entrepreneur, or just someone grinding toward your goals—this one’s a masterclass in resilience, storytelling, and heart. Resources & Links: The Creative Act: A Way of Being by Rick Rubin Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Click: Follow on Instagram @clickthompson Follow on Facebook @clickt Visit his website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices109. Blooming in West Texas: The SkyGardens Story109. Blooming in West Texas: The SkyGardens StoryThis week, I’m joined by the vibrant and faith-filled Skylar Richardson, founder of SkyGardens in West Texas. Raised on a cotton farm, Skyler’s journey took a turn from law school ambitions to flower farming—thanks to a canceled LSAT, a supportive family, and a deep sense of purpose rooted in faith and community.

In this episode, we dive into what it really takes to grow delicate blooms in the middle of dust, drought, and 30 mph winds. Skyler shares the miracle moments behind her flower farm’s beginnings, the challenges of farming in unpredictable conditions, and why inviting the community to experience the farm firsthand has been such a powerful part of her mission. If you’ve ever felt called to pivot your plans, lean into your faith, or just want to hear a story about beauty blooming where it “shouldn’t,” this one’s for you.

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]]>This week, I’m joined by the vibrant and faith-filled Skylar Richardson, founder of SkyGardens in West Texas. Raised on a cotton farm, Skyler’s journey took a turn from law school ambitions to flower farming—thanks to a canceled LSAT, a supportive family, and a deep sense of purpose rooted in faith and community.

In this episode, we dive into what it really takes to grow delicate blooms in the middle of dust, drought, and 30 mph winds. Skyler shares the miracle moments behind her flower farm’s beginnings, the challenges of farming in unpredictable conditions, and why inviting the community to experience the farm firsthand has been such a powerful part of her mission. If you’ve ever felt called to pivot your plans, lean into your faith, or just want to hear a story about beauty blooming where it “shouldn’t,” this one’s for you.

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]]>0baedffa-4d2c-11f0-80cc-ffa1f048ba9eTue, 24 Jun 2025 09:00:00 -060037:11falsefull109109This week, I’m joined by the vibrant and faith-filled Skylar Richardson, founder of SkyGardens in West Texas. Raised on a cotton farm, Skyler’s journey took a turn from law school ambitions to flower farming—thanks to a canceled LSAT, a supportive family, and a deep sense of purpose rooted in faith and community. In this episode, we dive into what it really takes to grow delicate blooms in the middle of dust, drought, and 30 mph winds. Skyler shares the miracle moments behind her flower farm’s beginnings, the challenges of farming in unpredictable conditions, and why inviting the community to experience the farm firsthand has been such a powerful part of her mission. If you’ve ever felt called to pivot your plans, lean into your faith, or just want to hear a story about beauty blooming where it “shouldn’t,” this one’s for you. Resources & Links: Bible Mysteries Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Skyler Follow SkyGardens on Instagram @skygardenstx Follow SkyGardens on Facebook @skygardenstx Watch SkyGardens on YouTube @skygardenstx Visit SkyGardens website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices108. What I've Been Listening To Lately108. What I've Been Listening To LatelyThis week, I’m behind the mic solo sharing two podcast episodes that really challenged and inspired me, and I think they’ll do the same for you. Both come from The Skinny Confidential Him & Her Podcast, and while the guests (Piers Morgan and Emma Grede) couldn’t be more different, they left me thinking about two things we all need more of: the ability to really listen to people we don’t agree with, and the willingness to put in the work if we want to build a life of freedom. From creating meaningful conversations to embracing the grind, these episodes hit on lessons that are so relevant in both our personal and professional lives.

I’m sharing why those interviews stuck with me, how they apply to leadership in ag and western industries, and why I think we’ve got to stop shaming hustle and start owning the season we’re in. Whether you’re just starting out or building your next chapter, I hope this episode is a reminder that growth isn’t always comfortable, but it’s always worth it. If something’s been challenging you lately, a book, a podcast, a conversation—I’d love to hear it. Let’s keep learning, listening, and leading with purpose.

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]]>This week, I’m behind the mic solo sharing two podcast episodes that really challenged and inspired me, and I think they’ll do the same for you. Both come from The Skinny Confidential Him & Her Podcast, and while the guests (Piers Morgan and Emma Grede) couldn’t be more different, they left me thinking about two things we all need more of: the ability to really listen to people we don’t agree with, and the willingness to put in the work if we want to build a life of freedom. From creating meaningful conversations to embracing the grind, these episodes hit on lessons that are so relevant in both our personal and professional lives.

I’m sharing why those interviews stuck with me, how they apply to leadership in ag and western industries, and why I think we’ve got to stop shaming hustle and start owning the season we’re in. Whether you’re just starting out or building your next chapter, I hope this episode is a reminder that growth isn’t always comfortable, but it’s always worth it. If something’s been challenging you lately, a book, a podcast, a conversation—I’d love to hear it. Let’s keep learning, listening, and leading with purpose.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>d19a9ed0-4605-11f0-ac6a-f7b33c3ba29bTue, 17 Jun 2025 09:00:00 -060014:45falsefull108108This week, I’m behind the mic solo sharing two podcast episodes that really challenged and inspired me, and I think they’ll do the same for you. Both come from The Skinny Confidential Him & Her Podcast, and while the guests (Piers Morgan and Emma Grede) couldn’t be more different, they left me thinking about two things we all need more of: the ability to really listen to people we don’t agree with, and the willingness to put in the work if we want to build a life of freedom. From creating meaningful conversations to embracing the grind, these episodes hit on lessons that are so relevant in both our personal and professional lives. I’m sharing why those interviews stuck with me, how they apply to leadership in ag and western industries, and why I think we’ve got to stop shaming hustle and start owning the season we’re in. Whether you’re just starting out or building your next chapter, I hope this episode is a reminder that growth isn’t always comfortable, but it’s always worth it. If something’s been challenging you lately, a book, a podcast, a conversation—I’d love to hear it. Let’s keep learning, listening, and leading with purpose. Resources & Links: The Skinny Confidential Him & Her Podcast The Skinny Confidential Him & Her Podcast Episode 838: Piers Morgan Unfiltered - Advice To Society, Meghan & Harry, Political Chaos, & Bouncing Back In The Era Of Cancel Culture The Skinny Confidential Him & Her Podcast Episode 841: Emma Grede On Pt. 2 Work Life Balance Truths, Successful Traits, Finding Your Strengths, & Hustle Culture Aspire with Emma Grede Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices107. The Power of Forward Thinking with Terrell Miller, of CattleMax107. The Power of Forward Thinking with Terrell Miller, of CattleMaxI’m excited to be joined by Terrell Miller, co-founder of Cattlesoft and the force behind CattleMax, one of the most trusted software platforms in the cattle industry. What started as a student project between him and his wife in 1999 has grown into a suite of rancher-focused tools used across the country and internationally.

In this episode, Terrell shares the humble beginnings of CattleMax, how he mailed out software CDs before laptops were common, and what it’s taken to earn the trust of ranchers over 25+ years. We dive into how smartphone adoption shifted the ag tech landscape, where AI is headed in the livestock industry, and why genomic testing is becoming a game-changer for commercial producers.

We also talk about the entire Cattlesoft ecosystem: CattleTags, CattleScales, CattleDNA, and the popular Ranching.com newsletter, and why they’ve remained committed to customer choice, compatibility, and helping producers manage records their way. Terrell’s down-to-earth leadership style, combined with his passion for technology and cattle, makes this a conversation full of insight and inspiration.

Resources & Links:


Connect with Terrell:


Connect with Jessie:


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]]>I’m excited to be joined by Terrell Miller, co-founder of Cattlesoft and the force behind CattleMax, one of the most trusted software platforms in the cattle industry. What started as a student project between him and his wife in 1999 has grown into a suite of rancher-focused tools used across the country and internationally.

In this episode, Terrell shares the humble beginnings of CattleMax, how he mailed out software CDs before laptops were common, and what it’s taken to earn the trust of ranchers over 25+ years. We dive into how smartphone adoption shifted the ag tech landscape, where AI is headed in the livestock industry, and why genomic testing is becoming a game-changer for commercial producers.

We also talk about the entire Cattlesoft ecosystem: CattleTags, CattleScales, CattleDNA, and the popular Ranching.com newsletter, and why they’ve remained committed to customer choice, compatibility, and helping producers manage records their way. Terrell’s down-to-earth leadership style, combined with his passion for technology and cattle, makes this a conversation full of insight and inspiration.

Resources & Links:


Connect with Terrell:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>c17068d8-4212-11f0-abe9-43b4b91e4be7Tue, 10 Jun 2025 09:00:00 -060043:16falsefull107107I’m excited to be joined by Terrell Miller, co-founder of Cattlesoft and the force behind CattleMax, one of the most trusted software platforms in the cattle industry. What started as a student project between him and his wife in 1999 has grown into a suite of rancher-focused tools used across the country and internationally. In this episode, Terrell shares the humble beginnings of CattleMax, how he mailed out software CDs before laptops were common, and what it’s taken to earn the trust of ranchers over 25+ years. We dive into how smartphone adoption shifted the ag tech landscape, where AI is headed in the livestock industry, and why genomic testing is becoming a game-changer for commercial producers. We also talk about the entire Cattlesoft ecosystem: CattleTags, CattleScales, CattleDNA, and the popular Ranching.com newsletter, and why they’ve remained committed to customer choice, compatibility, and helping producers manage records their way. Terrell’s down-to-earth leadership style, combined with his passion for technology and cattle, makes this a conversation full of insight and inspiration. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West ⁠Email List List your jobs⁠ on Of The West Connect with Terrell: Visit Cattlesoft, CattleMax, CattleTags, CattleScales, CattleDNA, Ranching.com Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices106. The Cattle Industry on a Global Scale: A Conversation with PJ Budler106. The Cattle Industry on a Global Scale: A Conversation with PJ BudlerThis week, I’m joined by PJ Budler—cattleman, international livestock judge, and passionate advocate for balance in the cattle industry. PJ brings a fascinating global lens to our conversation, having judged over 100 breeds in 50 countries. From his early beginnings in South Africa to his current work across the U.S. and beyond, PJ shares what he’s learned about the importance of adapted, functional cattle and the impact of decentralization on rural communities.

We talk about the difference between chasing trends and building generational operations, why average cattle are actually the backbone of the industry, and how the U.S. can lead globally by focusing on adaptability and trade. PJ’s philosophy of holding the middle and his advocacy for family farms make this conversation one you don’t want to miss—especially if you care about the long-term sustainability of agriculture.

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Connect with Jessie:


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]]>This week, I’m joined by PJ Budler—cattleman, international livestock judge, and passionate advocate for balance in the cattle industry. PJ brings a fascinating global lens to our conversation, having judged over 100 breeds in 50 countries. From his early beginnings in South Africa to his current work across the U.S. and beyond, PJ shares what he’s learned about the importance of adapted, functional cattle and the impact of decentralization on rural communities.

We talk about the difference between chasing trends and building generational operations, why average cattle are actually the backbone of the industry, and how the U.S. can lead globally by focusing on adaptability and trade. PJ’s philosophy of holding the middle and his advocacy for family farms make this conversation one you don’t want to miss—especially if you care about the long-term sustainability of agriculture.

Resources & Links:


Connect with PJ:


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Be sure to subscribe/follow the show so you never miss an episode!

]]>87cd9720-3d4b-11f0-8021-0bafb192d286Tue, 03 Jun 2025 09:00:00 -060048:51falsefull106106This week, I’m joined by PJ Budler—cattleman, international livestock judge, and passionate advocate for balance in the cattle industry. PJ brings a fascinating global lens to our conversation, having judged over 100 breeds in 50 countries. From his early beginnings in South Africa to his current work across the U.S. and beyond, PJ shares what he’s learned about the importance of adapted, functional cattle and the impact of decentralization on rural communities. We talk about the difference between chasing trends and building generational operations, why average cattle are actually the backbone of the industry, and how the U.S. can lead globally by focusing on adaptability and trade. PJ’s philosophy of holding the middle and his advocacy for family farms make this conversation one you don’t want to miss—especially if you care about the long-term sustainability of agriculture. Resources & Links: Man Must Measure by Jan Bonsma Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West ⁠Email List⁠ ⁠List your jobs⁠⁠ on Of The West Connect with PJ: Follow on Instagram @pjbudler Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices105. From Apple Seed to Slice: Kait Thornton’s Story105. From Apple Seed to Slice: Kait Thornton’s StoryThis week’s episode features Apple Girl Kait, also known as Kaitlyn Thornton, a fourth-generation orchardist who’s using her voice to bridge the gap between agriculture and the everyday consumer. Kait shares how selling apricots as a teenager sparked her love for marketing, storytelling, and educating others about life on the farm. From misconceptions about pesticides and labor to questions as simple as “do apples grow on trees?”, Kait has made a name for herself by answering it all with honesty, humor, and heart.

We talk about the power of showing up online, why agriculture needs to start playing offense in the digital space, and what leadership looks like in this new era of advocacy. Kait’s approachable style and willingness to share both her knowledge and curiosity remind us that we don’t need to be experts — we just need to be willing to tell our stories. Whether you're in ag or not, this episode will leave you inspired to speak up, support others, and find meaning in the work you do.

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Be sure to subscribe/follow the show so you never miss an episode!

]]>This week’s episode features Apple Girl Kait, also known as Kaitlyn Thornton, a fourth-generation orchardist who’s using her voice to bridge the gap between agriculture and the everyday consumer. Kait shares how selling apricots as a teenager sparked her love for marketing, storytelling, and educating others about life on the farm. From misconceptions about pesticides and labor to questions as simple as “do apples grow on trees?”, Kait has made a name for herself by answering it all with honesty, humor, and heart.

We talk about the power of showing up online, why agriculture needs to start playing offense in the digital space, and what leadership looks like in this new era of advocacy. Kait’s approachable style and willingness to share both her knowledge and curiosity remind us that we don’t need to be experts — we just need to be willing to tell our stories. Whether you're in ag or not, this episode will leave you inspired to speak up, support others, and find meaning in the work you do.

Resources & Links:


Connect with Kait:


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Be sure to subscribe/follow the show so you never miss an episode!

]]>8abc3980-3681-11f0-a393-ff15a48afda8Tue, 27 May 2025 09:00:00 -060040:59falsefull105105This week’s episode features Apple Girl Kait, also known as Kaitlyn Thornton, a fourth-generation orchardist who’s using her voice to bridge the gap between agriculture and the everyday consumer. Kait shares how selling apricots as a teenager sparked her love for marketing, storytelling, and educating others about life on the farm. From misconceptions about pesticides and labor to questions as simple as “do apples grow on trees?”, Kait has made a name for herself by answering it all with honesty, humor, and heart. We talk about the power of showing up online, why agriculture needs to start playing offense in the digital space, and what leadership looks like in this new era of advocacy. Kait’s approachable style and willingness to share both her knowledge and curiosity remind us that we don’t need to be experts — we just need to be willing to tell our stories. Whether you're in ag or not, this episode will leave you inspired to speak up, support others, and find meaning in the work you do. Resources & Links: The Mel Robbins Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Kait: Follow on LinkedIn @kaitlynthornton Follow on Instagram @applegirlkait Follow on TikTok @apple.girl.kait Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices104. Burnout, Boundaries & Becoming a Better Leader: A Conversation with Sammie McCracken104. Burnout, Boundaries & Becoming a Better Leader: A Conversation with Sammie McCrackenThis week’s episode is a deep and honest conversation with Sammie McCracken, founder of Buckskin Rowe, equine sports marketing expert, and all-around inspiring woman. Sammie brings the realness we all need when it comes to navigating burnout, balancing (or not balancing) business and motherhood, and leading a team with empathy.

We talk about how burnout can sneak in without warning, especially for high achievers, and what it actually looks like to recognize it in yourself and your team. Sammie shares her personal story of building a business, hiring the right people, and choosing growth over perfection. You’ll hear us dive into leadership, team dynamics, and the importance of checking in, on others and on ourselves.

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Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>This week’s episode is a deep and honest conversation with Sammie McCracken, founder of Buckskin Rowe, equine sports marketing expert, and all-around inspiring woman. Sammie brings the realness we all need when it comes to navigating burnout, balancing (or not balancing) business and motherhood, and leading a team with empathy.

We talk about how burnout can sneak in without warning, especially for high achievers, and what it actually looks like to recognize it in yourself and your team. Sammie shares her personal story of building a business, hiring the right people, and choosing growth over perfection. You’ll hear us dive into leadership, team dynamics, and the importance of checking in, on others and on ourselves.

Resources & Links:


Connect with Sammie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>53fefce2-3114-11f0-b5c8-237edf19174fTue, 20 May 2025 09:00:00 -060056:34falsefull104104This week’s episode is a deep and honest conversation with Sammie McCracken, founder of Buckskin Rowe, equine sports marketing expert, and all-around inspiring woman. Sammie brings the realness we all need when it comes to navigating burnout, balancing (or not balancing) business and motherhood, and leading a team with empathy. We talk about how burnout can sneak in without warning, especially for high achievers, and what it actually looks like to recognize it in yourself and your team. Sammie shares her personal story of building a business, hiring the right people, and choosing growth over perfection. You’ll hear us dive into leadership, team dynamics, and the importance of checking in, on others and on ourselves. Resources & Links: The Alchemist by Paulo Coelho Big Magic by Elizabeth Gilbert The Creative Act: A Way of Being by Rick Rubin Born to Run by Christopher McDougall Huberman Lab Podcast Lex Fridman Podcast Shawn Ryan Show The Joe Rogan Experience Dr. Christina Maslach Dr. Michael Leiter Loom Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Sammie: Follow on Instagram @buckskinrowe and @sammielmccracken Visit the Buckskin Rowe website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices103. The Power of Vertical Integration & Regenerative Farming with Ladd + Zoey Wahlen103. The Power of Vertical Integration & Regenerative Farming with Ladd + Zoey WahlenToday’s conversation is with guests Ladd and Zoey Wahlen, the husband-and-wife duo behind Roots Chips!

This is the first time we’ve had a couple on the podcast together, and their story is such a great example of passion, perseverance, and purpose. From growing potatoes on their farm in Idaho to launching a regenerative, farmer-owned chip brand, Ladd and Zoey are doing business differently.

In this episode, we talk about how they took a big idea (that started as a dream!) and turned it into a thriving consumer product, all while raising four kids, running a farm, and making regenerative agriculture a core part of their mission. We also dive into the behind-the-scenes of building a brand from scratch, navigating the challenges of distribution, hiring a strong team, and the reality of balancing (or not balancing) two full-time businesses.

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Connect with Ladd and Zoey:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Today’s conversation is with guests Ladd and Zoey Wahlen, the husband-and-wife duo behind Roots Chips!

This is the first time we’ve had a couple on the podcast together, and their story is such a great example of passion, perseverance, and purpose. From growing potatoes on their farm in Idaho to launching a regenerative, farmer-owned chip brand, Ladd and Zoey are doing business differently.

In this episode, we talk about how they took a big idea (that started as a dream!) and turned it into a thriving consumer product, all while raising four kids, running a farm, and making regenerative agriculture a core part of their mission. We also dive into the behind-the-scenes of building a brand from scratch, navigating the challenges of distribution, hiring a strong team, and the reality of balancing (or not balancing) two full-time businesses.

Resources & Links:


Connect with Ladd and Zoey:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>e1bd527c-2bb0-11f0-b2ca-2b43f7d83f5dTue, 13 May 2025 09:00:00 -060038:01falsefull103103Today’s conversation is with guests Ladd and Zoey Wahlen, the husband-and-wife duo behind Roots Chips! This is the first time we’ve had a couple on the podcast together, and their story is such a great example of passion, perseverance, and purpose. From growing potatoes on their farm in Idaho to launching a regenerative, farmer-owned chip brand, Ladd and Zoey are doing business differently. In this episode, we talk about how they took a big idea (that started as a dream!) and turned it into a thriving consumer product, all while raising four kids, running a farm, and making regenerative agriculture a core part of their mission. We also dive into the behind-the-scenes of building a brand from scratch, navigating the challenges of distribution, hiring a strong team, and the reality of balancing (or not balancing) two full-time businesses. Resources & Links: Seven Habits of Highly Effective People by Stephen R. Covey How to Win Friends and Influence People by Dale Carnegie Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Ladd and Zoey: Follow on Instagram @rootschips Visit the website Follow on TikTok @rootschips Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices102. Embracing Creativity & Brand Identity with Torie Egger102. Embracing Creativity & Brand Identity with Torie EggerI'm so excited for you to hear today’s conversation with Torie Egger!

Torie is a wildly talented western lifestyle photographer with a gift not just behind the camera, but also in how she builds community and shares her craft. In this episode, we talk about how she went from photographing livestock on her family’s feedlot to building a recognizable brand and business with purpose.

Torie shares about the early days of her business, what she wishes she had done differently, and the personal projects that keep her inspired today. We also talk about creativity vs. competition, the myth of gatekeeping in the creative space, and how her “everyone has a seat at my table” mindset has shaped both her personal values and business growth.

This episode is packed with wisdom for anyone trying to build a meaningful brand, overcome imposter syndrome, or stay creatively inspired—whether you're a photographer or not.

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Connect with Torie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I'm so excited for you to hear today’s conversation with Torie Egger!

Torie is a wildly talented western lifestyle photographer with a gift not just behind the camera, but also in how she builds community and shares her craft. In this episode, we talk about how she went from photographing livestock on her family’s feedlot to building a recognizable brand and business with purpose.

Torie shares about the early days of her business, what she wishes she had done differently, and the personal projects that keep her inspired today. We also talk about creativity vs. competition, the myth of gatekeeping in the creative space, and how her “everyone has a seat at my table” mindset has shaped both her personal values and business growth.

This episode is packed with wisdom for anyone trying to build a meaningful brand, overcome imposter syndrome, or stay creatively inspired—whether you're a photographer or not.

Resources & Links:


Connect with Torie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>2b18d060-274f-11f0-bdfa-4373a1119789Tue, 06 May 2025 09:00:00 -060042:46falsefull102102I'm so excited for you to hear today’s conversation with Torie Egger! Torie is a wildly talented western lifestyle photographer with a gift not just behind the camera, but also in how she builds community and shares her craft. In this episode, we talk about how she went from photographing livestock on her family’s feedlot to building a recognizable brand and business with purpose. Torie shares about the early days of her business, what she wishes she had done differently, and the personal projects that keep her inspired today. We also talk about creativity vs. competition, the myth of gatekeeping in the creative space, and how her “everyone has a seat at my table” mindset has shaped both her personal values and business growth. This episode is packed with wisdom for anyone trying to build a meaningful brand, overcome imposter syndrome, or stay creatively inspired—whether you're a photographer or not. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Torie: Follow on Instagram @torieegger Follow on Tiktok @torieegger Follow on YouTube @torieegger Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices101. From Entry Level to Executive with Emily Konkel101. From Entry Level to Executive with Emily KonkelI'm excited to have Emily Konkel on the show today!

Emily is the Executive Director of the National Reined Cow Horse Association (NRCHA). In today's episode she shares her journey from starting from the ground up.

Emily grew up in Michigan with no connection to horses. The horse bug bit her around five years old. After college she followed her heart working her way through various odd jobs in the industry for years until landing long-term at the NRCHA.

Emily discusses the growth of NRCHA, the challenges of balancing tradition with innovation, and her approach to leadership including authenticity and genuine care for the industry.

This episode portrays grit and determination to follow your heart and passion.

Resources & Links:


Connect with Emily:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I'm excited to have Emily Konkel on the show today!

Emily is the Executive Director of the National Reined Cow Horse Association (NRCHA). In today's episode she shares her journey from starting from the ground up.

Emily grew up in Michigan with no connection to horses. The horse bug bit her around five years old. After college she followed her heart working her way through various odd jobs in the industry for years until landing long-term at the NRCHA.

Emily discusses the growth of NRCHA, the challenges of balancing tradition with innovation, and her approach to leadership including authenticity and genuine care for the industry.

This episode portrays grit and determination to follow your heart and passion.

Resources & Links:


Connect with Emily:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>8c2c6316-2205-11f0-80f3-9369b027d361Tue, 29 Apr 2025 09:00:00 -060036:38falsefull101101I'm excited to have Emily Konkel on the show today! Emily is the Executive Director of the National Reined Cow Horse Association (NRCHA). In today's episode she shares her journey from starting from the ground up. Emily grew up in Michigan with no connection to horses. The horse bug bit her around five years old. After college she followed her heart working her way through various odd jobs in the industry for years until landing long-term at the NRCHA. Emily discusses the growth of NRCHA, the challenges of balancing tradition with innovation, and her approach to leadership including authenticity and genuine care for the industry. This episode portrays grit and determination to follow your heart and passion. Resources & Links: Dare to Lead by Brene Brown Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Emily: Follow on Instagram @thenrcha Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices100. Betting on Yourself with Elizabeth Thomas100. Betting on Yourself with Elizabeth ThomasI'm excited to have Elizabeth Thomas on the 100th episode today!

Elizabeth shares her journey of transitioning from a corporate career to running Thomas Cattle Company's meat business.

Initially working as VP of Marketing at a credit union for 15 years, Elizabeth started the beef business in 2019 while maintaining her corporate job. She managed both roles before leaving her position to focus full-time on growing the family's beef business. The company operates both direct-to-consumer and wholesale channels, serving restaurants and grocery stores.

Elizabeth also shares the importance of team building, the challenges of managing high market prices and processing logistics, as well as prioritizing tasks.

Today’s episode is inspirational for those looking to make a leap to entrepreneurship or scaling their business!

Resources & Links:


Connect with Elizabeth:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I'm excited to have Elizabeth Thomas on the 100th episode today!

Elizabeth shares her journey of transitioning from a corporate career to running Thomas Cattle Company's meat business.

Initially working as VP of Marketing at a credit union for 15 years, Elizabeth started the beef business in 2019 while maintaining her corporate job. She managed both roles before leaving her position to focus full-time on growing the family's beef business. The company operates both direct-to-consumer and wholesale channels, serving restaurants and grocery stores.

Elizabeth also shares the importance of team building, the challenges of managing high market prices and processing logistics, as well as prioritizing tasks.

Today’s episode is inspirational for those looking to make a leap to entrepreneurship or scaling their business!

Resources & Links:


Connect with Elizabeth:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>be600704-1b32-11f0-9e19-3b7e9c4a2ed0Tue, 22 Apr 2025 09:00:00 -060040:42falsefull100100I'm excited to have Elizabeth Thomas on the 100th episode today! Elizabeth shares her journey of transitioning from a corporate career to running Thomas Cattle Company's meat business. Initially working as VP of Marketing at a credit union for 15 years, Elizabeth started the beef business in 2019 while maintaining her corporate job. She managed both roles before leaving her position to focus full-time on growing the family's beef business. The company operates both direct-to-consumer and wholesale channels, serving restaurants and grocery stores. Elizabeth also shares the importance of team building, the challenges of managing high market prices and processing logistics, as well as prioritizing tasks. Today’s episode is inspirational for those looking to make a leap to entrepreneurship or scaling their business! Resources & Links: The Mel Robbins Podcast The Game with Alex Hormozi Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Elizabeth: Follow on Instagram @thomascattlecompany Follow on Facebook @thomascattlecompany Follow on TikTok @thomascattlecompany Check out their website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices99. Lessons I've Learned from my Parents99. Lessons I've Learned from my Parents I'm excited for the 99th episode today! Thank you to all the listeners for making this possible.

Today I reflect on many different lessons I've learned from my parents. I'll share how they've built a successful cattle operation, the history behind the ranch, and their reputation for consistently raising high-quality cattle.

Some of the lessons I share include:

  • Taking pride in possessions
  • Living within means
  • Showing courage
  • Doing whatever it takes to complete tasks
  • Prioritizing work before play
  • Maintaining financial responsibility
  • Avoiding trend-chasing
  • Practicing humility

I'm so grateful to be my parents' child. Their teachings have influenced and impacted my success in various ventures beyond ranching.

Stay tuned for the 100th episode next week!

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I'm excited for the 99th episode today! Thank you to all the listeners for making this possible.

Today I reflect on many different lessons I've learned from my parents. I'll share how they've built a successful cattle operation, the history behind the ranch, and their reputation for consistently raising high-quality cattle.

Some of the lessons I share include:

  • Taking pride in possessions
  • Living within means
  • Showing courage
  • Doing whatever it takes to complete tasks
  • Prioritizing work before play
  • Maintaining financial responsibility
  • Avoiding trend-chasing
  • Practicing humility

I'm so grateful to be my parents' child. Their teachings have influenced and impacted my success in various ventures beyond ranching.

Stay tuned for the 100th episode next week!

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>86a045b4-1627-11f0-8aa8-6b8cada33773Tue, 15 Apr 2025 09:00:00 -060032:09falsefull9999I'm excited for the 99th episode today! Thank you to all the listeners for making this possible. Today I reflect on many different lessons I've learned from my parents. I'll share how they've built a successful cattle operation, the history behind the ranch, and their reputation for consistently raising high-quality cattle. Some of the lessons I share include: Taking pride in possessions Living within means Showing courage Doing whatever it takes to complete tasks Prioritizing work before play Maintaining financial responsibility Avoiding trend-chasing Practicing humility I'm so grateful to be my parents' child. Their teachings have influenced and impacted my success in various ventures beyond ranching. Stay tuned for the 100th episode next week! Resources & Links: Be A Maker School Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices98. How to Thrive as a Board Member with Mark Stewart98. How to Thrive as a Board Member with Mark StewartIn today’s episode, Mark Stewart is sitting down with me. He shares his background and journey to Agriculture Future of America (AFA), explaining how he transitioned from higher education fundraising to his current role through networking connections.

Mark described AFA's mission and highlights how AFA enhances students' networks and aids in career pathway exploration.

We also dive deep into board governance. Mark shares insights from his experience across various organizations. He shares the importance of understanding different board structures and the critical need for proper vetting before joining any board.

Mark stresses the significance of board member characteristics, highlighting critical thinking and objectivity as essential qualities. He cautions against joining boards solely to solve specific problems, emphasizing the importance of believing in the organization's mission.

You'll learn the three main aspects of board responsibilities if you're looking to serve.

Resources & Links:


Connect with Mark:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In today’s episode, Mark Stewart is sitting down with me. He shares his background and journey to Agriculture Future of America (AFA), explaining how he transitioned from higher education fundraising to his current role through networking connections.

Mark described AFA's mission and highlights how AFA enhances students' networks and aids in career pathway exploration.

We also dive deep into board governance. Mark shares insights from his experience across various organizations. He shares the importance of understanding different board structures and the critical need for proper vetting before joining any board.

Mark stresses the significance of board member characteristics, highlighting critical thinking and objectivity as essential qualities. He cautions against joining boards solely to solve specific problems, emphasizing the importance of believing in the organization's mission.

You'll learn the three main aspects of board responsibilities if you're looking to serve.

Resources & Links:


Connect with Mark:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>b79185dc-12d2-11f0-a608-d7c58906215fTue, 08 Apr 2025 09:00:00 -060045:57falsefull9898In today’s episode, Mark Stewart is sitting down with me. He shares his background and journey to Agriculture Future of America (AFA), explaining how he transitioned from higher education fundraising to his current role through networking connections. Mark described AFA's mission and highlights how AFA enhances students' networks and aids in career pathway exploration. We also dive deep into board governance. Mark shares insights from his experience across various organizations. He shares the importance of understanding different board structures and the critical need for proper vetting before joining any board. Mark stresses the significance of board member characteristics, highlighting critical thinking and objectivity as essential qualities. He cautions against joining boards solely to solve specific problems, emphasizing the importance of believing in the organization's mission. You'll learn the three main aspects of board responsibilities if you're looking to serve. Resources & Links: Author Patrick Lencioni A Bit of Optimism Podcast Cultivating Leaders- AFA Podcast Be A Maker School Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Mark: Visit the AFA website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices97. Raising Resilient Kids with Sara Burks97. Raising Resilient Kids with Sara Burks In today’s episode I’m excited to have Sara Burks join us. I admire the parents that Sara and her husband are to their two girls and I wanted to have a conversation with Sara about all things parenting.

The conversation focuses on parenting philosophy, with Sara sharing how she and her husband, Jacob, established clear boundaries and schedules from the beginning with their daughters. Sara explains their approach of making their children adapt to their lifestyle and doing things as a family.

Sara discusses the importance of maintaining consistency in parenting, setting expectations, and allowing children to face challenges.

We also talk about the significance of letting children experience failure and learn from it. If you’re not winning, you’re learning!

Resources & Links:


Connect with Sara:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In today’s episode I’m excited to have Sara Burks join us. I admire the parents that Sara and her husband are to their two girls and I wanted to have a conversation with Sara about all things parenting.

The conversation focuses on parenting philosophy, with Sara sharing how she and her husband, Jacob, established clear boundaries and schedules from the beginning with their daughters. Sara explains their approach of making their children adapt to their lifestyle and doing things as a family.

Sara discusses the importance of maintaining consistency in parenting, setting expectations, and allowing children to face challenges.

We also talk about the significance of letting children experience failure and learn from it. If you’re not winning, you’re learning!

Resources & Links:


Connect with Sara:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>2ff66f1a-0b53-11f0-9904-3ff8bfcc6b0eTue, 01 Apr 2025 09:00:00 -060047:33falsefull9797In today’s episode I’m excited to have Sara Burks join us. I admire the parents that Sara and her husband are to their two girls and I wanted to have a conversation with Sara about all things parenting. The conversation focuses on parenting philosophy, with Sara sharing how she and her husband, Jacob, established clear boundaries and schedules from the beginning with their daughters. Sara explains their approach of making their children adapt to their lifestyle and doing things as a family. Sara discusses the importance of maintaining consistency in parenting, setting expectations, and allowing children to face challenges. We also talk about the significance of letting children experience failure and learn from it. If you’re not winning, you’re learning! Resources & Links: Be A Maker School The Boutique Hub SeneGence 3D Institute for Coaching Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Sara: Follow @theboutiquehub Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices96. How Feedback Fuels Success with Jessie Jarvis96. How Feedback Fuels Success with Jessie JarvisIn today's episode I dive deep into the importance of giving and receiving constructive criticism.

I share my experience raising my two kids and the parallels between parenting different children and training horses, where different approaches are needed for different individuals.

In this episode, I outline several key strategies for receiving criticism effectively, including shifting mindset to view feedback as an opportunity rather than an attack, pausing before reacting, and listening for the lesson rather than focusing on delivery.

Regarding giving criticism, I share guidance on delivering constructive feedback kindly and directly. This includes leading with empathy, using the feedback sandwich approach (positive-critique-positive), being specific in feedback, and choosing appropriate timing.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In today's episode I dive deep into the importance of giving and receiving constructive criticism.

I share my experience raising my two kids and the parallels between parenting different children and training horses, where different approaches are needed for different individuals.

In this episode, I outline several key strategies for receiving criticism effectively, including shifting mindset to view feedback as an opportunity rather than an attack, pausing before reacting, and listening for the lesson rather than focusing on delivery.

Regarding giving criticism, I share guidance on delivering constructive feedback kindly and directly. This includes leading with empathy, using the feedback sandwich approach (positive-critique-positive), being specific in feedback, and choosing appropriate timing.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>4ebe4cce-06bc-11f0-b900-ff39cd3fcef1Tue, 25 Mar 2025 09:00:00 -060031:47falsefull9696In today's episode I dive deep into the importance of giving and receiving constructive criticism. I share my experience raising my two kids and the parallels between parenting different children and training horses, where different approaches are needed for different individuals. In this episode, I outline several key strategies for receiving criticism effectively, including shifting mindset to view feedback as an opportunity rather than an attack, pausing before reacting, and listening for the lesson rather than focusing on delivery. Regarding giving criticism, I share guidance on delivering constructive feedback kindly and directly. This includes leading with empathy, using the feedback sandwich approach (positive-critique-positive), being specific in feedback, and choosing appropriate timing. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices95. Earn While You Learn with Phyllis Higgins95. Earn While You Learn with Phyllis HigginsToday we are sitting down with Phyllis Higgins, an Apprenticeship Talent Navigator with Zurich North America. Phyllis shares in-depth details on an incredible apprenticeship program available with Zurich North America that can include working with RCIS.

This apprenticeship program pays you to get your associate or bachelor’s degree while also working with Zurich. The schedule entails working Monday, Wednesday, and Friday and online school on Tuesday and Thursday. Not only do they pay for your schooling, but they also pay you a 40 hour week salary at the same time. In this episode you’ll hear more details about the program.

This program is committed to helping people earn a debt free degree and retain a job during and after the program is complete. Phyllis and I talk about how this program is for everybody: people just out of high school, someone that took college courses but dropped out, or someone who is looking to change careers later in life. Phyllis reiterates that you’re never too old to start over and keep dreaming and this program is a great step to do that.

Resources & Links:


Connect with Phyllis:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Today we are sitting down with Phyllis Higgins, an Apprenticeship Talent Navigator with Zurich North America. Phyllis shares in-depth details on an incredible apprenticeship program available with Zurich North America that can include working with RCIS.

This apprenticeship program pays you to get your associate or bachelor’s degree while also working with Zurich. The schedule entails working Monday, Wednesday, and Friday and online school on Tuesday and Thursday. Not only do they pay for your schooling, but they also pay you a 40 hour week salary at the same time. In this episode you’ll hear more details about the program.

This program is committed to helping people earn a debt free degree and retain a job during and after the program is complete. Phyllis and I talk about how this program is for everybody: people just out of high school, someone that took college courses but dropped out, or someone who is looking to change careers later in life. Phyllis reiterates that you’re never too old to start over and keep dreaming and this program is a great step to do that.

Resources & Links:


Connect with Phyllis:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>3438f6e0-00ec-11f0-b07d-e7eb7eac7779Tue, 18 Mar 2025 09:00:00 -060026:44falsefull9595Today we are sitting down with Phyllis Higgins, an Apprenticeship Talent Navigator with Zurich North America. Phyllis shares in-depth details on an incredible apprenticeship program available with Zurich North America that can include working with RCIS. This apprenticeship program pays you to get your associate or bachelor’s degree while also working with Zurich. The schedule entails working Monday, Wednesday, and Friday and online school on Tuesday and Thursday. Not only do they pay for your schooling, but they also pay you a 40 hour week salary at the same time. In this episode you’ll hear more details about the program. This program is committed to helping people earn a debt free degree and retain a job during and after the program is complete. Phyllis and I talk about how this program is for everybody: people just out of high school, someone that took college courses but dropped out, or someone who is looking to change careers later in life. Phyllis reiterates that you’re never too old to start over and keep dreaming and this program is a great step to do that. Resources & Links: Apprenticeship Fact Sheet Apply for Apprenticeship RCIS Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Phyllis: phyllis.higgins@zurichna.com Check out their website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices94. Business, Influence, and Consistency with Shaley Ham94. Business, Influence, and Consistency with Shaley HamYou all are in for a treat today! We are sitting down with Shaley Ham, maybe better known to you as West Desperado. In this episode we’ll dive into how and why she started out as a content creator and how she became the huge success she is now.

Shaley shares her perspective on what makes her most proud about being a part of the agriculture and western lifestyle. You’ll hear her tips for becoming a content creator and what she credits her success to.

I admire Shaley’s consistency and business mind and I have no doubt you’ll be inspired by Shaley’s continued drive and determination.

Resources & Links:


Connect with Shaley:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>You all are in for a treat today! We are sitting down with Shaley Ham, maybe better known to you as West Desperado. In this episode we’ll dive into how and why she started out as a content creator and how she became the huge success she is now.

Shaley shares her perspective on what makes her most proud about being a part of the agriculture and western lifestyle. You’ll hear her tips for becoming a content creator and what she credits her success to.

I admire Shaley’s consistency and business mind and I have no doubt you’ll be inspired by Shaley’s continued drive and determination.

Resources & Links:


Connect with Shaley:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>f1f99780-fb91-11ef-b7f2-fb1e8b36cc97Tue, 11 Mar 2025 09:00:00 -060039:04falsefull9494You all are in for a treat today! We are sitting down with Shaley Ham, maybe better known to you as West Desperado. In this episode we’ll dive into how and why she started out as a content creator and how she became the huge success she is now. Shaley shares her perspective on what makes her most proud about being a part of the agriculture and western lifestyle. You’ll hear her tips for becoming a content creator and what she credits her success to. I admire Shaley’s consistency and business mind and I have no doubt you’ll be inspired by Shaley’s continued drive and determination. Resources & Links: How to Win Friends & Influence People by Dale Carnegie Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Shaley: Connect on Instagram @westdesperado Connect on Facebook @westdesperado Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices93. Lessons from a Bald Eagle with Jessie Jarvis93. Lessons from a Bald Eagle with Jessie JarvisToday I’m sharing lessons I learned while observing a bald eagle in my parent’s horse pasture yesterday.

I watched little birds antagonize the eagle as it was minding its own business and it hit me that we need to be the eagle. We don’t need to give attention to the people in our life that aren’t there to support us and cheer us on.

At the same time, we can’t be the little birds that are hurting others as they’re living their lives. None of us should aspire to be the little birds. The key lesson is that If we mind our own business and keep moving in the direction of our goals without paying attention to the negative, we’ll succeed.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Today I’m sharing lessons I learned while observing a bald eagle in my parent’s horse pasture yesterday.

I watched little birds antagonize the eagle as it was minding its own business and it hit me that we need to be the eagle. We don’t need to give attention to the people in our life that aren’t there to support us and cheer us on.

At the same time, we can’t be the little birds that are hurting others as they’re living their lives. None of us should aspire to be the little birds. The key lesson is that If we mind our own business and keep moving in the direction of our goals without paying attention to the negative, we’ll succeed.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>c20f1f96-f541-11ef-83f8-2b62ccaeaf30Tue, 04 Mar 2025 10:00:00 -060012:21falsefull9393Today I’m sharing lessons I learned while observing a bald eagle in my parent’s horse pasture yesterday. I watched little birds antagonize the eagle as it was minding its own business and it hit me that we need to be the eagle. We don’t need to give attention to the people in our life that aren’t there to support us and cheer us on. At the same time, we can’t be the little birds that are hurting others as they’re living their lives. None of us should aspire to be the little birds. The key lesson is that If we mind our own business and keep moving in the direction of our goals without paying attention to the negative, we’ll succeed. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices92. A Story of Finding Your Place & Building Community with Lexi Hoagland92. A Story of Finding Your Place & Building Community with Lexi HoaglandI’m thrilled to have Lexi Hoagland on the podcast today! Lexi is the founder of Cowgirls & Cocktails and works in sales and partnerships for Lane Boots.

In this episode, Lexi shares her background of growing up a triplet in Denver, Colorado. She didn’t grow up in the western or agriculture industries but while attending college in Arkansas, she fell in love with the south. From moving to Nashville and working the CMA Fest to moving to Dallas to work at a construction company, along the way she fell in love with the romance of the western industry.

Lexi gives a deep dive into Cowgirls & Cocktails- a social club dedicated to building a longer table for women in the western and agriculture industries. Her desire to connect people and create a sense of community kept her persistent in seeing success. She’s an inspiration as she focuses on maximizing mentorship and models that growth equals happiness.

Resources & Links:


Connect with Lexi


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I’m thrilled to have Lexi Hoagland on the podcast today! Lexi is the founder of Cowgirls & Cocktails and works in sales and partnerships for Lane Boots.

In this episode, Lexi shares her background of growing up a triplet in Denver, Colorado. She didn’t grow up in the western or agriculture industries but while attending college in Arkansas, she fell in love with the south. From moving to Nashville and working the CMA Fest to moving to Dallas to work at a construction company, along the way she fell in love with the romance of the western industry.

Lexi gives a deep dive into Cowgirls & Cocktails- a social club dedicated to building a longer table for women in the western and agriculture industries. Her desire to connect people and create a sense of community kept her persistent in seeing success. She’s an inspiration as she focuses on maximizing mentorship and models that growth equals happiness.

Resources & Links:


Connect with Lexi


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>d40f58fc-f080-11ef-b9e0-c718b04f44cdTue, 25 Feb 2025 10:00:00 -060042:33falsefull9292I’m thrilled to have Lexi Hoagland on the podcast today! Lexi is the founder of Cowgirls & Cocktails and works in sales and partnerships for Lane Boots. In this episode, Lexi shares her background of growing up a triplet in Denver, Colorado. She didn’t grow up in the western or agriculture industries but while attending college in Arkansas, she fell in love with the south. From moving to Nashville and working the CMA Fest to moving to Dallas to work at a construction company, along the way she fell in love with the romance of the western industry. Lexi gives a deep dive into Cowgirls & Cocktails- a social club dedicated to building a longer table for women in the western and agriculture industries. Her desire to connect people and create a sense of community kept her persistent in seeing success. She’s an inspiration as she focuses on maximizing mentorship and models that growth equals happiness. Resources & Links: Lane Boots Nuuly Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Lexi Follow on Instagram @cowgirlsandcocktails_ Cowgirls & Cocktails Facebook Group Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices91. Making Every Trip Count with Jessie Jarvis91. Making Every Trip Count with Jessie JarvisIn this episode, I share my strategy for making the most of trips when I am traveling. I first learned this from my mother when we went on ski trips when I was young. She made sure we used every minute of our time doing something we couldn’t do at home. I use that strategy as an adult.

When I go on a trip, whether it’s for work or fun, I go all in. I want to encourage you to make the most of the opportunity that you have before you. I share tips like how I always stay in a hotel that has a restaurant so I can meet people there, how to be approachable, and how I go to as many events as I can during my time away from home. If you only get to go to a few events a year, you need to make the most of it!

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In this episode, I share my strategy for making the most of trips when I am traveling. I first learned this from my mother when we went on ski trips when I was young. She made sure we used every minute of our time doing something we couldn’t do at home. I use that strategy as an adult.

When I go on a trip, whether it’s for work or fun, I go all in. I want to encourage you to make the most of the opportunity that you have before you. I share tips like how I always stay in a hotel that has a restaurant so I can meet people there, how to be approachable, and how I go to as many events as I can during my time away from home. If you only get to go to a few events a year, you need to make the most of it!

Resources & Links:


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]]>1f16428e-e98d-11ef-89ed-ff3b37f880d7Tue, 18 Feb 2025 10:00:00 -060016:45falsefull9191In this episode, I share my strategy for making the most of trips when I am traveling. I first learned this from my mother when we went on ski trips when I was young. She made sure we used every minute of our time doing something we couldn’t do at home. I use that strategy as an adult. When I go on a trip, whether it’s for work or fun, I go all in. I want to encourage you to make the most of the opportunity that you have before you. I share tips like how I always stay in a hotel that has a restaurant so I can meet people there, how to be approachable, and how I go to as many events as I can during my time away from home. If you only get to go to a few events a year, you need to make the most of it! Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices90. Leadership in Western Fashion: LIVE from Dallas Market Center90. Leadership in Western Fashion: LIVE from Dallas Market CenterThis episode was recorded live at Dallas Market Center! I have four incredible women in the western lifestyle realm sitting down with me in front of a live audience.

In this episode we have:

  • Amy Harper, Senior VP of Retail Development & Market Services at Dallas Market Center
  • Jolie Summers, brand owner and clothing designer at Howdy Hanny (formerly Crazy Consuela)
  • Jessica Wahlert, Marketing Manager at Miller International
  • Maddie Houser, lifelong equestrian and creator and writer of The Blonde & The Bay

Each woman shares a little about their talents, hard work, and how the Dallas Market Center is incorporated into their lives and businesses.

Resources & Links:


Connect with Amy Harper:


Connect with Joli Summers


Jessica Wahlert


Maddie Houser


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>This episode was recorded live at Dallas Market Center! I have four incredible women in the western lifestyle realm sitting down with me in front of a live audience.

In this episode we have:

  • Amy Harper, Senior VP of Retail Development & Market Services at Dallas Market Center
  • Jolie Summers, brand owner and clothing designer at Howdy Hanny (formerly Crazy Consuela)
  • Jessica Wahlert, Marketing Manager at Miller International
  • Maddie Houser, lifelong equestrian and creator and writer of The Blonde & The Bay

Each woman shares a little about their talents, hard work, and how the Dallas Market Center is incorporated into their lives and businesses.

Resources & Links:


Connect with Amy Harper:


Connect with Joli Summers


Jessica Wahlert


Maddie Houser


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>4a9bc0d8-e4fa-11ef-b3cb-93de33a1497dTue, 11 Feb 2025 10:00:00 -060054:12falsefull9090This episode was recorded live at Dallas Market Center! I have four incredible women in the western lifestyle realm sitting down with me in front of a live audience. In this episode we have: Amy Harper, Senior VP of Retail Development & Market Services at Dallas Market Center Jolie Summers, brand owner and clothing designer at Howdy Hanny (formerly Crazy Consuela) Jessica Wahlert, Marketing Manager at Miller International Maddie Houser, lifelong equestrian and creator and writer of The Blonde & The Bay Each woman shares a little about their talents, hard work, and how the Dallas Market Center is incorporated into their lives and businesses. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Amy Harper: Visit Dallas Market Center Connect with Joli Summers Visit Howdy Hanny Jessica Wahlert Visit Miller International/Cinch Jeans Maddie Houser Visit The Blonde & The Bay Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoicesBONUS: A Guide to Succession Planning with Justin BatesBONUS: A Guide to Succession Planning with Justin BatesYou asked the questions and Justin Bates is here to answer them! Justin Bates of Strategic Financial is joining me to answer your questions about farm and ranch succession planning. We all know this may be an uncomfortable discussion to have with family but Justin is sharing why it is so important that you take the step, get uncomfortable, and get started on succession planning sooner rather than later.

In this episode, we’re sharing helpful information to help you begin to think through succession planning for your family operation. Justin is breaking down ownership versus management succession, federal exemption amounts, and strategies to combat high valuation of farms and ranches. Whether you’re just starting the estate planning process or are refining an existing plan, Justin has valuable advice and insights to help guide you through succession planning confidently.

Listen to the previous episodes in the Justin Bates Financial Podcast Series

Resources & Links:


Connect with Justin:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>You asked the questions and Justin Bates is here to answer them! Justin Bates of Strategic Financial is joining me to answer your questions about farm and ranch succession planning. We all know this may be an uncomfortable discussion to have with family but Justin is sharing why it is so important that you take the step, get uncomfortable, and get started on succession planning sooner rather than later.

In this episode, we’re sharing helpful information to help you begin to think through succession planning for your family operation. Justin is breaking down ownership versus management succession, federal exemption amounts, and strategies to combat high valuation of farms and ranches. Whether you’re just starting the estate planning process or are refining an existing plan, Justin has valuable advice and insights to help guide you through succession planning confidently.

Listen to the previous episodes in the Justin Bates Financial Podcast Series

Resources & Links:


Connect with Justin:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>07502f46-e043-11ef-a493-97188d98463dThu, 06 Feb 2025 10:00:00 -060033:52falsebonusYou asked the questions and Justin Bates is here to answer them! Justin Bates of Strategic Financial is joining me to answer your questions about farm and ranch succession planning. We all know this may be an uncomfortable discussion to have with family but Justin is sharing why it is so important that you take the step, get uncomfortable, and get started on succession planning sooner rather than later. In this episode, we’re sharing helpful information to help you begin to think through succession planning for your family operation. Justin is breaking down ownership versus management succession, federal exemption amounts, and strategies to combat high valuation of farms and ranches. Whether you’re just starting the estate planning process or are refining an existing plan, Justin has valuable advice and insights to help guide you through succession planning confidently. Listen to the previous episodes in the Justin Bates Financial Podcast Series Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Justin: Call Strategic Financial at (417) 823-3810 Check out his website Email him at jbates@thestrategicfinancial.com Follow him on Instagram @jbates_sf Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices89. Ralph Lauren, Ranching & Regeneration: The Jeanne Carver Story, Part 289. Ralph Lauren, Ranching & Regeneration: The Jeanne Carver Story, Part 2We’re back this week with part two of our discussion with Jeanne Carver! If you didn’t have a chance to listen to last week’s episode, take a pause and definitely go listen to that.

In today’s episode, Jeanne dives deeper into the regenerative practices her ranch uses. Jeanne was able to create the first farm group in America to reach the global standards of the Responsible Wool Standard. She shares the processes entailed in becoming part of her farm group and meeting those standards.

Jeanne also shares the auditing process for the health of her ranch. Different measurements and metrics are derived from testing and analysis of their equipment and fossil fuel use, methane emissions from livestock, soil, and biomass. These metrics help to inform and guide her to make future business decisions and practices. The information gathered in this testing is huge for the industry as it shows the net positive impact her ranch has in nature with their carbon footprint.

This episode helps change the narrative of negative assumptions in animal agriculture, and can help show what the future of agriculture can look like.

Resources & Links:


Connect with Jeanne:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>We’re back this week with part two of our discussion with Jeanne Carver! If you didn’t have a chance to listen to last week’s episode, take a pause and definitely go listen to that.

In today’s episode, Jeanne dives deeper into the regenerative practices her ranch uses. Jeanne was able to create the first farm group in America to reach the global standards of the Responsible Wool Standard. She shares the processes entailed in becoming part of her farm group and meeting those standards.

Jeanne also shares the auditing process for the health of her ranch. Different measurements and metrics are derived from testing and analysis of their equipment and fossil fuel use, methane emissions from livestock, soil, and biomass. These metrics help to inform and guide her to make future business decisions and practices. The information gathered in this testing is huge for the industry as it shows the net positive impact her ranch has in nature with their carbon footprint.

This episode helps change the narrative of negative assumptions in animal agriculture, and can help show what the future of agriculture can look like.

Resources & Links:


Connect with Jeanne:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>829a64bc-deb5-11ef-9fc1-3bda6b9d6125Tue, 04 Feb 2025 10:00:00 -060048:32falsefull8989We’re back this week with part two of our discussion with Jeanne Carver! If you didn’t have a chance to listen to last week’s episode, take a pause and definitely go listen to that. In today’s episode, Jeanne dives deeper into the regenerative practices her ranch uses. Jeanne was able to create the first farm group in America to reach the global standards of the Responsible Wool Standard. She shares the processes entailed in becoming part of her farm group and meeting those standards. Jeanne also shares the auditing process for the health of her ranch. Different measurements and metrics are derived from testing and analysis of their equipment and fossil fuel use, methane emissions from livestock, soil, and biomass. These metrics help to inform and guide her to make future business decisions and practices. The information gathered in this testing is huge for the industry as it shows the net positive impact her ranch has in nature with their carbon footprint. This episode helps change the narrative of negative assumptions in animal agriculture, and can help show what the future of agriculture can look like. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jeanne: Visit Shaniko Wool Company Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices88. Ralph Lauren, Ranching & Regeneration: The Jeanne Carver Story, Part 188. Ralph Lauren, Ranching & Regeneration: The Jeanne Carver Story, Part 1Welcome to this week's episode of Leaders of the West. Let me tell you guys, you are in for a treat today! We’re sitting down with Jeanne Carver. She and her late husband, Dan, started Imperial Stock Ranch. And they also are the brains behind Shaniko Wool Company.

When I first sat down with Jeanne in October, we talked all about Imperial Stock Ranch and the history of their operation and regenerative practices. She shares the difficult decision they were faced with which then led them to create Shaniko Wool Company and the massive success it has seen including having their wool chosen by Ralph Lauren to be used in the Olympics.

I asked if we could record a second episode because there’s so much more she’s doing for the agriculture industry and we just didn’t get to cover it all in this first conversation. So today you guys are hearing part one of a two-part episode. The next part will air next week.

Jeanne is an inspiration and her passion is contagious. This episode will make you get outside and look at the horizon!

Resources & Links:


Connect with Jeanne:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Welcome to this week's episode of Leaders of the West. Let me tell you guys, you are in for a treat today! We’re sitting down with Jeanne Carver. She and her late husband, Dan, started Imperial Stock Ranch. And they also are the brains behind Shaniko Wool Company.

When I first sat down with Jeanne in October, we talked all about Imperial Stock Ranch and the history of their operation and regenerative practices. She shares the difficult decision they were faced with which then led them to create Shaniko Wool Company and the massive success it has seen including having their wool chosen by Ralph Lauren to be used in the Olympics.

I asked if we could record a second episode because there’s so much more she’s doing for the agriculture industry and we just didn’t get to cover it all in this first conversation. So today you guys are hearing part one of a two-part episode. The next part will air next week.

Jeanne is an inspiration and her passion is contagious. This episode will make you get outside and look at the horizon!

Resources & Links:


Connect with Jeanne:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>e171a818-db1a-11ef-b6ca-5716039ce511Tue, 28 Jan 2025 10:00:00 -060058:01falsefull8888Welcome to this week's episode of Leaders of the West. Let me tell you guys, you are in for a treat today! We’re sitting down with Jeanne Carver. She and her late husband, Dan, started Imperial Stock Ranch. And they also are the brains behind Shaniko Wool Company. When I first sat down with Jeanne in October, we talked all about Imperial Stock Ranch and the history of their operation and regenerative practices. She shares the difficult decision they were faced with which then led them to create Shaniko Wool Company and the massive success it has seen including having their wool chosen by Ralph Lauren to be used in the Olympics. I asked if we could record a second episode because there’s so much more she’s doing for the agriculture industry and we just didn’t get to cover it all in this first conversation. So today you guys are hearing part one of a two-part episode. The next part will air next week. Jeanne is an inspiration and her passion is contagious. This episode will make you get outside and look at the horizon! Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jeanne: Visit Shaniko Wool Company Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices87. Getting Back on Track87. Getting Back on Track Welcome to the first solo episode of 2025! In today’s episode I want to talk about goals.

Did you know most people don’t make it past January 14th (aka Quitters Day) with their new year goals or resolutions?

How can we set forth to achieve our goals and stay on track when we know that life is going to happen? In this episode I share a different way to look at achieving your goals while aiming for consistency.

This episode will help you level up and relight your fire this year!

In case you missed it, check out Episode 84: Goal Setting with Jessie Jarvis

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Welcome to the first solo episode of 2025! In today’s episode I want to talk about goals.

Did you know most people don’t make it past January 14th (aka Quitters Day) with their new year goals or resolutions?

How can we set forth to achieve our goals and stay on track when we know that life is going to happen? In this episode I share a different way to look at achieving your goals while aiming for consistency.

This episode will help you level up and relight your fire this year!

In case you missed it, check out Episode 84: Goal Setting with Jessie Jarvis

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>c2679816-d362-11ef-8f95-efddcad710c0Tue, 21 Jan 2025 10:00:00 -060012:18falsefull8787Welcome to the first solo episode of 2025! In today’s episode I want to talk about goals. Did you know most people don’t make it past January 14th (aka Quitters Day) with their new year goals or resolutions? How can we set forth to achieve our goals and stay on track when we know that life is going to happen? In this episode I share a different way to look at achieving your goals while aiming for consistency. This episode will help you level up and relight your fire this year! In case you missed it, check out Episode 84: Goal Setting with Jessie Jarvis Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices86. From Oklahoma to Hollywood and Back Home with Gatlin Didier86. From Oklahoma to Hollywood and Back Home with Gatlin DidierIn today’s episode we have Gatlin Didier sitting down with us. Some of you might recognize him as Darrel Bibbins, a character he created and plays that’s found wide success across social media.

Gatlin shares his unique journey of growing up in rural Oklahoma, being raised in a ranching family, pursuing baseball and a law degree, moving to Hollywood, and meeting his wife.

Gatlin also shares how he’s grown his social media platforms with humor and how lucky he feels to get to include his family in his work!

Resources & Links:


Connect with Gatlin:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In today’s episode we have Gatlin Didier sitting down with us. Some of you might recognize him as Darrel Bibbins, a character he created and plays that’s found wide success across social media.

Gatlin shares his unique journey of growing up in rural Oklahoma, being raised in a ranching family, pursuing baseball and a law degree, moving to Hollywood, and meeting his wife.

Gatlin also shares how he’s grown his social media platforms with humor and how lucky he feels to get to include his family in his work!

Resources & Links:


Connect with Gatlin:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>f451e54a-ceab-11ef-8f93-d736119cc84cTue, 14 Jan 2025 10:00:00 -060001:01:25falsefull8686In today’s episode we have Gatlin Didier sitting down with us. Some of you might recognize him as Darrel Bibbins, a character he created and plays that’s found wide success across social media. Gatlin shares his unique journey of growing up in rural Oklahoma, being raised in a ranching family, pursuing baseball and a law degree, moving to Hollywood, and meeting his wife. Gatlin also shares how he’s grown his social media platforms with humor and how lucky he feels to get to include his family in his work! Resources & Links: Who Moved my Cheese by Spencer Johnson, M.D. Greenlights by Matthew McConaughey Wild at Heart by John Eldredge Proof of Heaven by Ebon Alexander, M.D. Chaos by Tom O’Neill and Dan Piepenbring Real AF Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Gatlin: Shop merch at gatlindidier.com Shop beef at Didierranch.com Follow on TikTok @gatlin_didier Follow on Instagram @gatlin_didier Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices85. Journey to Wellness with Jena Ochsner85. Journey to Wellness with Jena OchsnerI’m so excited to have Jena Ochsner on the show today! Jena shares her backstory on growing up, graduating with two degrees (one being in nursing), and then transitioning to working on the family farm with her husband. She’s also a mom, direct-to-consumer beef business owner, and podcaster.

Jena shares her personal journey, as well as her son’s, to better health while working with a functional medicine doctor. Her journey includes a detox to heal her gut, getting rid of anything with food dye in it, swapping foods for healthier options, and what low to non-toxic household items she uses. She’ll share tips she used to change to their more healthy lifestyle as well as some ideas of where to start your own health discovery. The biggest message coming out of today’s episode: be your own advocate to find what works for you and your family.

Resources & Links:


Connect with Jena:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I’m so excited to have Jena Ochsner on the show today! Jena shares her backstory on growing up, graduating with two degrees (one being in nursing), and then transitioning to working on the family farm with her husband. She’s also a mom, direct-to-consumer beef business owner, and podcaster.

Jena shares her personal journey, as well as her son’s, to better health while working with a functional medicine doctor. Her journey includes a detox to heal her gut, getting rid of anything with food dye in it, swapping foods for healthier options, and what low to non-toxic household items she uses. She’ll share tips she used to change to their more healthy lifestyle as well as some ideas of where to start your own health discovery. The biggest message coming out of today’s episode: be your own advocate to find what works for you and your family.

Resources & Links:


Connect with Jena:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>f0c4302c-ca1e-11ef-b64e-af5798d0a5c0Tue, 07 Jan 2025 10:00:00 -060001:04:27falsefull8585I’m so excited to have Jena Ochsner on the show today! Jena shares her backstory on growing up, graduating with two degrees (one being in nursing), and then transitioning to working on the family farm with her husband. She’s also a mom, direct-to-consumer beef business owner, and podcaster. Jena shares her personal journey, as well as her son’s, to better health while working with a functional medicine doctor. Her journey includes a detox to heal her gut, getting rid of anything with food dye in it, swapping foods for healthier options, and what low to non-toxic household items she uses. She’ll share tips she used to change to their more healthy lifestyle as well as some ideas of where to start your own health discovery. The biggest message coming out of today’s episode: be your own advocate to find what works for you and your family. Resources & Links: Beyond the Crops Podcast The Institute for Functional Medicine The Five Minute Journal Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jena: Follow on Instagram @jenaoschner Shop beef at Double O Farms Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoicesBONUS: Stock Market Insights with Justin BatesBONUS: Stock Market Insights with Justin BatesWe are kicking off 2025 with another bonus episode! Justin Bates of Strategic Financial is back with us to talk all about the stock market and investing. Investing in the stock market is a fear for many Americans but Justin is shedding light on some of the common misconceptions about the stock market and why starting small may be a good way to get started investing.

In this episode, we’re covering what you should know about getting started with investing in the stock market. Justin shares some insight into the behavior of people in the Western industry towards the stock market, historical stock market crashes and recoveries, and the importance of understanding your risk tolerance. Whether you’re already investing or looking to get started, Justin’s insight on the stock market and investing will empower you to make informed decisions in your financial journey.

Listen to the previous episodes in the Justin Bates Financial Podcast Series

Resources & Links:


Connect with Justin:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>We are kicking off 2025 with another bonus episode! Justin Bates of Strategic Financial is back with us to talk all about the stock market and investing. Investing in the stock market is a fear for many Americans but Justin is shedding light on some of the common misconceptions about the stock market and why starting small may be a good way to get started investing.

In this episode, we’re covering what you should know about getting started with investing in the stock market. Justin shares some insight into the behavior of people in the Western industry towards the stock market, historical stock market crashes and recoveries, and the importance of understanding your risk tolerance. Whether you’re already investing or looking to get started, Justin’s insight on the stock market and investing will empower you to make informed decisions in your financial journey.

Listen to the previous episodes in the Justin Bates Financial Podcast Series

Resources & Links:


Connect with Justin:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>0403f88c-c139-11ef-a2d8-bb5b05748aa8Thu, 02 Jan 2025 10:00:00 -060024:20falsebonusWe are kicking off 2025 with another bonus episode! Justin Bates of Strategic Financial is back with us to talk all about the stock market and investing. Investing in the stock market is a fear for many Americans but Justin is shedding light on some of the common misconceptions about the stock market and why starting small may be a good way to get started investing. In this episode, we’re covering what you should know about getting started with investing in the stock market. Justin shares some insight into the behavior of people in the Western industry towards the stock market, historical stock market crashes and recoveries, and the importance of understanding your risk tolerance. Whether you’re already investing or looking to get started, Justin’s insight on the stock market and investing will empower you to make informed decisions in your financial journey. Listen to the previous episodes in the Justin Bates Financial Podcast Series Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Justin: Call Strategic Financial at (417) 823-3810 Check out his website Email him at jbates@thestrategicfinancial.com Follow him on Instagram @jbates_sf Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices84. Goal Setting with Jessie Jarvis84. Goal Setting with Jessie JarvisIt’s hard to believe that this is the last episode of 2024! It has been such a great year both personally and professionally. I have so much gratitude for all that has taken place and I want to say thank you to all of you for listening, sharing episodes, and sending me follow up questions. It all means so much to all of us who are involved in this podcast!

Today we are bringing back an episode from the past because it’s the perfect time to re-listen to it! In August 0f 2023, I went through the process of how I set goals successfully.

You’ll learn the two different types of goals and a way to keep your goals visual and top-of-mind. I’m talking all about the power of goal setting, how to attack your goals so that you can achieve your big dreams, and the value of setting goals that matter to you and align with your purpose.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>It’s hard to believe that this is the last episode of 2024! It has been such a great year both personally and professionally. I have so much gratitude for all that has taken place and I want to say thank you to all of you for listening, sharing episodes, and sending me follow up questions. It all means so much to all of us who are involved in this podcast!

Today we are bringing back an episode from the past because it’s the perfect time to re-listen to it! In August 0f 2023, I went through the process of how I set goals successfully.

You’ll learn the two different types of goals and a way to keep your goals visual and top-of-mind. I’m talking all about the power of goal setting, how to attack your goals so that you can achieve your big dreams, and the value of setting goals that matter to you and align with your purpose.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>0c33e27e-b900-11ef-80b5-2fbb9b6b916aTue, 31 Dec 2024 10:00:00 -060031:26falsefull8484It’s hard to believe that this is the last episode of 2024! It has been such a great year both personally and professionally. I have so much gratitude for all that has taken place and I want to say thank you to all of you for listening, sharing episodes, and sending me follow up questions. It all means so much to all of us who are involved in this podcast! Today we are bringing back an episode from the past because it’s the perfect time to re-listen to it! In August 0f 2023, I went through the process of how I set goals successfully. You’ll learn the two different types of goals and a way to keep your goals visual and top-of-mind. I’m talking all about the power of goal setting, how to attack your goals so that you can achieve your big dreams, and the value of setting goals that matter to you and align with your purpose. Resources & Links: The Business of Making course from Be a Maker School Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices83. Similarities Between Horses and Leadership with Grant Golliher83. Similarities Between Horses and Leadership with Grant GolliherYou are in for a treat on today’s episode of Leaders of the West. We are sitting down with Grant Golliher. Grant is well-known as a horse trainer and horse whisperer. He and his wife Jane own and operate Diamond Cross Ranch, which has been in Jane’s family for five generations.

Grant is our first-ever author on the podcast and he wrote both Think Like a Horse: Lessons in Life, Leadership, and Empathy from an Unconventional Cowboy and Chasing a Dream: A Horseman’s Memoir.

In today’s episode we talk about how Grant got into horses, played professional polo, became a horse whisperer, how he met his wife, the history of Diamond Cross Ranch, how becoming an author started, and more.

Resources & Links:


Connect with Grant:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>You are in for a treat on today’s episode of Leaders of the West. We are sitting down with Grant Golliher. Grant is well-known as a horse trainer and horse whisperer. He and his wife Jane own and operate Diamond Cross Ranch, which has been in Jane’s family for five generations.

Grant is our first-ever author on the podcast and he wrote both Think Like a Horse: Lessons in Life, Leadership, and Empathy from an Unconventional Cowboy and Chasing a Dream: A Horseman’s Memoir.

In today’s episode we talk about how Grant got into horses, played professional polo, became a horse whisperer, how he met his wife, the history of Diamond Cross Ranch, how becoming an author started, and more.

Resources & Links:


Connect with Grant:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>cc3d2000-b8fe-11ef-8baa-1b6028d8d2b8Tue, 24 Dec 2024 10:00:00 -060036:29falsefull8383You are in for a treat on today’s episode of Leaders of the West. We are sitting down with Grant Golliher. Grant is well-known as a horse trainer and horse whisperer. He and his wife Jane own and operate Diamond Cross Ranch, which has been in Jane’s family for five generations. Grant is our first-ever author on the podcast and he wrote both Think Like a Horse: Lessons in Life, Leadership, and Empathy from an Unconventional Cowboy and Chasing a Dream: A Horseman’s Memoir. In today’s episode we talk about how Grant got into horses, played professional polo, became a horse whisperer, how he met his wife, the history of Diamond Cross Ranch, how becoming an author started, and more. Resources & Links: Think Like a Horse: Lessons in Life, Leadership, and Empathy from an Unconventional Cowboy by Grant Golliher Chasing a Dream: A Horseman's Memoir by Grant Golliher The Wild Courage Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Grant: Diamond Cross Ranch Follow on Instagram @diamoncrossranch or @grantgolliher Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices82. It Takes a Village with Brooke Yates82. It Takes a Village with Brooke YatesI’m so excited to have Brooke Yates joining us today! She is one of the most wonderful human beings I have ever been lucky enough to know. Brooke has such a unique and inspirational story. She not only owns a brand called Ranch Raised, she’s also a doctor practicing in rural Montana.

Brooke shares a little about being a 5th generation Montanan and how she was practicing as a physician’s assistant for 20 years. You hear how she made the decision to go back to school to receive her Doctor in Medical Science degree while having three kids and still working full time.

She also talks about getting into the apparel business in 2018 and opening a retail store. Today she focuses on her wholesale business for Ranch Raised. She shares her wisdom on how she keeps her expectations steady of what load she can carry as well as the challenges in designing and creating an apparel line. We cover where she gets her drive, determination and ability to not know a stranger.

Resources & Links:


Connect with Brooke:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I’m so excited to have Brooke Yates joining us today! She is one of the most wonderful human beings I have ever been lucky enough to know. Brooke has such a unique and inspirational story. She not only owns a brand called Ranch Raised, she’s also a doctor practicing in rural Montana.

Brooke shares a little about being a 5th generation Montanan and how she was practicing as a physician’s assistant for 20 years. You hear how she made the decision to go back to school to receive her Doctor in Medical Science degree while having three kids and still working full time.

She also talks about getting into the apparel business in 2018 and opening a retail store. Today she focuses on her wholesale business for Ranch Raised. She shares her wisdom on how she keeps her expectations steady of what load she can carry as well as the challenges in designing and creating an apparel line. We cover where she gets her drive, determination and ability to not know a stranger.

Resources & Links:


Connect with Brooke:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>d91bff58-b4a8-11ef-a0bf-db83fb5ed173Tue, 17 Dec 2024 10:00:00 -060037:20falsefull8282I’m so excited to have Brooke Yates joining us today! She is one of the most wonderful human beings I have ever been lucky enough to know. Brooke has such a unique and inspirational story. She not only owns a brand called Ranch Raised, she’s also a doctor practicing in rural Montana. Brooke shares a little about being a 5th generation Montanan and how she was practicing as a physician’s assistant for 20 years. You hear how she made the decision to go back to school to receive her Doctor in Medical Science degree while having three kids and still working full time. She also talks about getting into the apparel business in 2018 and opening a retail store. Today she focuses on her wholesale business for Ranch Raised. She shares her wisdom on how she keeps her expectations steady of what load she can carry as well as the challenges in designing and creating an apparel line. We cover where she gets her drive, determination and ability to not know a stranger. Resources & Links: Ranch Raised clothing on NRS Tuesdays with Morrie by Mitch Albom Wired for Love by Stephanie Cacioppo Mindfulness App Headspace App Headway App Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Brooke: Follow on Instagram @ranchraisedofficial or @brookeyates11 Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices81. The Final Holiday Push with Jessie Jarvis81. The Final Holiday Push with Jessie JarvisWe’re in that final push before Christmas and the new year! In today’s episode, I share a few holiday tips. I talk about how Christmas is not about gifts or material things, but more about experiences, making memories and doing acts of kindness. With that being said, I know some gifts are a must, so I share examples of more unique, sentimental gifts I like to give.

I also talk about how important it is to spend your money at a small business or a local business in your community first.

To finish up the episode, I want you to know it’s okay to not be okay during the holidays.

Resources & Links:


Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Thanks for your support!

Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>We’re in that final push before Christmas and the new year! In today’s episode, I share a few holiday tips. I talk about how Christmas is not about gifts or material things, but more about experiences, making memories and doing acts of kindness. With that being said, I know some gifts are a must, so I share examples of more unique, sentimental gifts I like to give.

I also talk about how important it is to spend your money at a small business or a local business in your community first.

To finish up the episode, I want you to know it’s okay to not be okay during the holidays.

Resources & Links:


Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Thanks for your support!

Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>06254e16-b4a7-11ef-a6c5-0bdf1591bb67Tue, 10 Dec 2024 10:00:00 -060022:11falsefull8181We’re in that final push before Christmas and the new year! In today’s episode, I share a few holiday tips. I talk about how Christmas is not about gifts or material things, but more about experiences, making memories and doing acts of kindness. With that being said, I know some gifts are a must, so I share examples of more unique, sentimental gifts I like to give. I also talk about how important it is to spend your money at a small business or a local business in your community first. To finish up the episode, I want you to know it’s okay to not be okay during the holidays. Resources & Links: Legacybox Storyworth Grounded Journals Leaders of the West: Quitting Your Corporate Job and Coming Back to the Farm with Mary Pat Sass Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Thanks for your support! Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoicesBONUS: From Anti-Life Insurance to Becoming a Policy Holder with Justin BatesBONUS: From Anti-Life Insurance to Becoming a Policy Holder with Justin Bates We’re back for another bonus episode with Justin Bates of Strategic Financial to chat all about the importance of life insurance. Justin was once a skeptic of life insurance before realizing just how necessary it is and now he’s joining us to share how having a life insurance policy helps protect you and your loved ones.

In this episode, we are diving into the intricacies of life insurance. We’re covering its importance and the types available such as term and permanent life insurance as well as who should consider purchasing term insurance versus permanent insurance and the different benefits each offers. Justin also explains why employees reliant on employer-provided life insurance might still consider additional coverage and why you should educate yourself on life insurance options so you can make informed financial decisions for protecting your loved ones.

Listen to the previous episodes in the Justin Bates Financial Podcast Series

Resources & Links:


Connect with Justin:


:

Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>We’re back for another bonus episode with Justin Bates of Strategic Financial to chat all about the importance of life insurance. Justin was once a skeptic of life insurance before realizing just how necessary it is and now he’s joining us to share how having a life insurance policy helps protect you and your loved ones.

In this episode, we are diving into the intricacies of life insurance. We’re covering its importance and the types available such as term and permanent life insurance as well as who should consider purchasing term insurance versus permanent insurance and the different benefits each offers. Justin also explains why employees reliant on employer-provided life insurance might still consider additional coverage and why you should educate yourself on life insurance options so you can make informed financial decisions for protecting your loved ones.

Listen to the previous episodes in the Justin Bates Financial Podcast Series

Resources & Links:


Connect with Justin:


:

Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>1942df30-b02a-11ef-b952-5bfee1e6854aThu, 05 Dec 2024 10:00:00 -060024:24falsebonusWe’re back for another bonus episode with Justin Bates of Strategic Financial to chat all about the importance of life insurance. Justin was once a skeptic of life insurance before realizing just how necessary it is and now he’s joining us to share how having a life insurance policy helps protect you and your loved ones. In this episode, we are diving into the intricacies of life insurance. We’re covering its importance and the types available such as term and permanent life insurance as well as who should consider purchasing term insurance versus permanent insurance and the different benefits each offers. Justin also explains why employees reliant on employer-provided life insurance might still consider additional coverage and why you should educate yourself on life insurance options so you can make informed financial decisions for protecting your loved ones. Listen to the previous episodes in the Justin Bates Financial Podcast Series Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Justin: Call Strategic Financial at (417) 823-3810 Check out his website Email him at jbates@thestrategicfinancial.com Follow him on Instagram @jbates_sf : Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices80. Behind the Scenes with RanchHer Host, Janie Johnson80. Behind the Scenes with RanchHer Host, Janie JohnsonI’m excited to share this unique episode with you! Today we are sitting down with Janie Johnson. She is a western sports broadcaster for RFDTV and The Cowboy Channel. She’s also the host of RanchHer.

Earlier this summer I had the honor of having Janie and her entire crew at the ranch as I had been invited to be on an episode. That episode airs tonight (12/3/24) on RFDTV!

In today’s episode Janie shares her backstory in rodeoing, where she started, her role models, and what it’s like being a host and broadcaster.

Resources & Links:


Connect with Janie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I’m excited to share this unique episode with you! Today we are sitting down with Janie Johnson. She is a western sports broadcaster for RFDTV and The Cowboy Channel. She’s also the host of RanchHer.

Earlier this summer I had the honor of having Janie and her entire crew at the ranch as I had been invited to be on an episode. That episode airs tonight (12/3/24) on RFDTV!

In today’s episode Janie shares her backstory in rodeoing, where she started, her role models, and what it’s like being a host and broadcaster.

Resources & Links:


Connect with Janie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>9c29c4a0-ad09-11ef-8445-a32d7d288341Tue, 03 Dec 2024 10:00:00 -060046:42falsefull8080I’m excited to share this unique episode with you! Today we are sitting down with Janie Johnson. She is a western sports broadcaster for RFDTV and The Cowboy Channel. She’s also the host of RanchHer. Earlier this summer I had the honor of having Janie and her entire crew at the ranch as I had been invited to be on an episode. That episode airs tonight (12/3/24) on RFDTV! In today’s episode Janie shares her backstory in rodeoing, where she started, her role models, and what it’s like being a host and broadcaster. Resources & Links: RanchHer Season 2, Episode 13 with Jessie Jarvis RFDTV The Cowboy Channel Dyson Air Wrap Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Janie: Follow on Instagram @calamityjanie Follow RanchHer on Instagram @iamranchher Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices79. The Woman Behind the Brand: Jodi Hendrickson of Fringe Scarves79. The Woman Behind the Brand: Jodi Hendrickson of Fringe ScarvesI’m so excited to have one of the women I would call a role model in my life. Jodi Hendrickson is an incredible businesswoman, human, and all-around cowgirl.

In this episode Jodi shares about her upbringing on a ranch in South Dakota and her time rodeoing in college. She also shares her long battle with Lyme Disease that cost her not only her health, but her career for a long time as she sought treatment.

Jodi’s story is inspirational as her journey with Lyme Disease led her to becoming the founder, CEO, and designer of Fringe Scarves. We get to hear how she dreamt up her business and what wins and challenges she has experienced.

We’re lucky she’ll also share some fashion tips and tricks as well!

Resources & Links:


Connect with Jodi:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I’m so excited to have one of the women I would call a role model in my life. Jodi Hendrickson is an incredible businesswoman, human, and all-around cowgirl.

In this episode Jodi shares about her upbringing on a ranch in South Dakota and her time rodeoing in college. She also shares her long battle with Lyme Disease that cost her not only her health, but her career for a long time as she sought treatment.

Jodi’s story is inspirational as her journey with Lyme Disease led her to becoming the founder, CEO, and designer of Fringe Scarves. We get to hear how she dreamt up her business and what wins and challenges she has experienced.

We’re lucky she’ll also share some fashion tips and tricks as well!

Resources & Links:


Connect with Jodi:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>9ced387c-a78c-11ef-8d52-6f30b17046ceTue, 26 Nov 2024 10:00:00 -060039:20falsefull7979I’m so excited to have one of the women I would call a role model in my life. Jodi Hendrickson is an incredible businesswoman, human, and all-around cowgirl. In this episode Jodi shares about her upbringing on a ranch in South Dakota and her time rodeoing in college. She also shares her long battle with Lyme Disease that cost her not only her health, but her career for a long time as she sought treatment. Jodi’s story is inspirational as her journey with Lyme Disease led her to becoming the founder, CEO, and designer of Fringe Scarves. We get to hear how she dreamt up her business and what wins and challenges she has experienced. We’re lucky she’ll also share some fashion tips and tricks as well! Resources & Links: Ralph Lauren: Revised and Expanded Anniversary Edition Carolyn Myss Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jodi: Follow on Instagram @fringescarves Follow on Facebook @fringescarves Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices78. Introducing Schools Of The West78. Introducing Schools Of The WestIt’s hard to believe 2025 is almost here. I have been looking back at this year as well as what’s on the horizon. That’s what I’m talking about today: what’s coming up! In this episode, I am excited to dive deep into something we announced in October!

In March of 2025, Of The West is launching a brand new platform called Schools Of The West. It is going to be an innovative online directory that is designed to connect people with educational opportunities specific to agriculture and western industries.

I share how we created Schools Of The West to support the future of agriculture and the western way of life. I also walk through who the platform serves, what features it has, how the institutions and programs are benefiting from it, and how to learn more.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>It’s hard to believe 2025 is almost here. I have been looking back at this year as well as what’s on the horizon. That’s what I’m talking about today: what’s coming up! In this episode, I am excited to dive deep into something we announced in October!

In March of 2025, Of The West is launching a brand new platform called Schools Of The West. It is going to be an innovative online directory that is designed to connect people with educational opportunities specific to agriculture and western industries.

I share how we created Schools Of The West to support the future of agriculture and the western way of life. I also walk through who the platform serves, what features it has, how the institutions and programs are benefiting from it, and how to learn more.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>1b0b4f1a-a1f6-11ef-9914-2bb086a20d93Tue, 19 Nov 2024 10:00:00 -060022:23falsefull7575It’s hard to believe 2025 is almost here. I have been looking back at this year as well as what’s on the horizon. That’s what I’m talking about today: what’s coming up! In this episode, I am excited to dive deep into something we announced in October! In March of 2025, Of The West is launching a brand new platform called Schools Of The West. It is going to be an innovative online directory that is designed to connect people with educational opportunities specific to agriculture and western industries. I share how we created Schools Of The West to support the future of agriculture and the western way of life. I also walk through who the platform serves, what features it has, how the institutions and programs are benefiting from it, and how to learn more. Resources & Links: Learn more about Schools Of The West by emailing hello@ofthewest.co or signing up here Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices77. A New Chapter for Mesa Pate and Art of the Cowgirl77. A New Chapter for Mesa Pate and Art of the CowgirlI’m honored to have Mesa Pate with us today. Mesa is a true cowgirl in every sense of the word.

In today’s episode we talk about Mesa’s unique upbringing on a multi-generational ranch in Montana as well as all the traveling her rodeo family did. Mesa shares about her deeply close relationship with her mom, Tammy Pate. Together, they created Art of the Cowgirl.

Mesa also shares the changes and challenges she faced selling Art of the Cowgirl, as she became a mom and, sadly, lost her own mom just last year.

We talk all things Art of the Cowgirl with its new owners and the different educational programming, workshops, trade shows, horse shows, ranch rodeo, and horse sales it has to offer.

Mesa’s wisdom at such a young age shines in this episode you don’t want to miss.

Resources & Links:


Connect with Mesa:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I’m honored to have Mesa Pate with us today. Mesa is a true cowgirl in every sense of the word.

In today’s episode we talk about Mesa’s unique upbringing on a multi-generational ranch in Montana as well as all the traveling her rodeo family did. Mesa shares about her deeply close relationship with her mom, Tammy Pate. Together, they created Art of the Cowgirl.

Mesa also shares the changes and challenges she faced selling Art of the Cowgirl, as she became a mom and, sadly, lost her own mom just last year.

We talk all things Art of the Cowgirl with its new owners and the different educational programming, workshops, trade shows, horse shows, ranch rodeo, and horse sales it has to offer.

Mesa’s wisdom at such a young age shines in this episode you don’t want to miss.

Resources & Links:


Connect with Mesa:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>5ec4c436-a069-11ef-9530-83405b7ebc94Tue, 12 Nov 2024 10:00:00 -060059:43falsefull7777I’m honored to have Mesa Pate with us today. Mesa is a true cowgirl in every sense of the word. In today’s episode we talk about Mesa’s unique upbringing on a multi-generational ranch in Montana as well as all the traveling her rodeo family did. Mesa shares about her deeply close relationship with her mom, Tammy Pate. Together, they created Art of the Cowgirl. Mesa also shares the changes and challenges she faced selling Art of the Cowgirl, as she became a mom and, sadly, lost her own mom just last year. We talk all things Art of the Cowgirl with its new owners and the different educational programming, workshops, trade shows, horse shows, ranch rodeo, and horse sales it has to offer. Mesa’s wisdom at such a young age shines in this episode you don’t want to miss. Resources & Links: The Time it Never Rained by Elmer Kelton All the Pretty Horses by Cormac McCarthy Leaders of the West Podcast Episode: Scaling a Handmade Business with Nevada Miller Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Mesa: Follow on Instagram @mpate Visit Art of the Cowgirl Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoicesBONUS: Managing Debt and Understanding Financial Leverage with Justin BatesBONUS: Managing Debt and Understanding Financial Leverage with Justin BatesJustin Bates of Strategic Financial is joining me once again for another bonus episode! We are covering the highly requested topics of financial debt and leverage. Understanding debt, how to approach debt, and how to leverage debt are all very important when it comes to planning and fully understanding our finances and Justin is breaking it all down for us today.

In today’s episode, we are taking a look at debt management and the importance of clear financial goals when it comes to your approach for paying off debt. We are discussing the differences in good debt versus bad debt, how to determine if you should invest or pay down debt, and whether or not you should pay extra on your mortgage. Justin also shares the difference between debt and leverage as well as some ideas of different leverage options. Whether you are looking to attack your debt or looking to leverage different income streams, Justin’s tips and insight will leave you encouraged to explore your different options to reach your goals!

Listen to the previous episodes in the Justin Bates Financial Podcast Series

Resources & Links:


Connect with Justin:


:

Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Justin Bates of Strategic Financial is joining me once again for another bonus episode! We are covering the highly requested topics of financial debt and leverage. Understanding debt, how to approach debt, and how to leverage debt are all very important when it comes to planning and fully understanding our finances and Justin is breaking it all down for us today.

In today’s episode, we are taking a look at debt management and the importance of clear financial goals when it comes to your approach for paying off debt. We are discussing the differences in good debt versus bad debt, how to determine if you should invest or pay down debt, and whether or not you should pay extra on your mortgage. Justin also shares the difference between debt and leverage as well as some ideas of different leverage options. Whether you are looking to attack your debt or looking to leverage different income streams, Justin’s tips and insight will leave you encouraged to explore your different options to reach your goals!

Listen to the previous episodes in the Justin Bates Financial Podcast Series

Resources & Links:


Connect with Justin:


:

Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>3e2e51f8-9888-11ef-9c92-d34959babbd8Thu, 07 Nov 2024 10:00:00 -060033:29falsebonusJustin Bates of Strategic Financial is joining me once again for another bonus episode! We are covering the highly requested topics of financial debt and leverage. Understanding debt, how to approach debt, and how to leverage debt are all very important when it comes to planning and fully understanding our finances and Justin is breaking it all down for us today. In today’s episode, we are taking a look at debt management and the importance of clear financial goals when it comes to your approach for paying off debt. We are discussing the differences in good debt versus bad debt, how to determine if you should invest or pay down debt, and whether or not you should pay extra on your mortgage. Justin also shares the difference between debt and leverage as well as some ideas of different leverage options. Whether you are looking to attack your debt or looking to leverage different income streams, Justin’s tips and insight will leave you encouraged to explore your different options to reach your goals! Listen to the previous episodes in the Justin Bates Financial Podcast Series Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Justin: Call Strategic Financial at (417) 823-3810 Check out his website Email him at jbates@thestrategicfinancial.com Follow him on Instagram @jbates_sf : Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices76. Life Beyond Barrel Racing with Hailey Kinsel76. Life Beyond Barrel Racing with Hailey KinselI’m so excited to have one of the most decorated rodeo athletes in barrel racing on today’s episode! Hailey Kinsel is here to share a behind-the-scenes peek into her background and the lessons she’s learned and grown from.

Hailey deep dives into her upbringing on a ranch and how her passions were developed by her parents encouraging her to try different interests. They wanted her to be well-rounded and her background in gymnastics, playing multiple instruments, and singing in addition to her rodeo career prove just that!

Hailey shares how she chooses to be positive and how her faith is the inspiration to find joy despite any circumstances she faces. We hear about her role models, the wisdom she finds in both wins and losses, and how she is preparing for the upcoming finals.

Hailey is a professional barrel racer with roots planted in a south Texas cattle ranch. She was a state champion and national qualifier in high school rodeo as a barrel racer and breakaway roper. She then attended Texas A&M University where she obtained a bachelor’s degree in Ag Economics and qualified for the College National Finals Rodeo and earned a national championship title. That trickled into a professional rodeo career that includes 8 Wrangler National Finals Rodeo qualifications, 4 Women’s Professional Rodeo Association world championships, and various rodeo wins. Most known for her incredible equine partner, DM Sissy Hayday a.k.a. “Sister,” who has amassed over 3 million dollars in barrel racing earnings with Hailey, she is also a barrel horse trainer, stallion owner, and business entrepreneur.

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]]>I’m so excited to have one of the most decorated rodeo athletes in barrel racing on today’s episode! Hailey Kinsel is here to share a behind-the-scenes peek into her background and the lessons she’s learned and grown from.

Hailey deep dives into her upbringing on a ranch and how her passions were developed by her parents encouraging her to try different interests. They wanted her to be well-rounded and her background in gymnastics, playing multiple instruments, and singing in addition to her rodeo career prove just that!

Hailey shares how she chooses to be positive and how her faith is the inspiration to find joy despite any circumstances she faces. We hear about her role models, the wisdom she finds in both wins and losses, and how she is preparing for the upcoming finals.

Hailey is a professional barrel racer with roots planted in a south Texas cattle ranch. She was a state champion and national qualifier in high school rodeo as a barrel racer and breakaway roper. She then attended Texas A&M University where she obtained a bachelor’s degree in Ag Economics and qualified for the College National Finals Rodeo and earned a national championship title. That trickled into a professional rodeo career that includes 8 Wrangler National Finals Rodeo qualifications, 4 Women’s Professional Rodeo Association world championships, and various rodeo wins. Most known for her incredible equine partner, DM Sissy Hayday a.k.a. “Sister,” who has amassed over 3 million dollars in barrel racing earnings with Hailey, she is also a barrel horse trainer, stallion owner, and business entrepreneur.

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]]>1083d6dc-9843-11ef-9e01-dfb6ab8c4288Tue, 05 Nov 2024 10:00:00 -060053:53falsefull7676I’m so excited to have one of the most decorated rodeo athletes in barrel racing on today’s episode! Hailey Kinsel is here to share a behind-the-scenes peek into her background and the lessons she’s learned and grown from. Hailey deep dives into her upbringing on a ranch and how her passions were developed by her parents encouraging her to try different interests. They wanted her to be well-rounded and her background in gymnastics, playing multiple instruments, and singing in addition to her rodeo career prove just that! Hailey shares how she chooses to be positive and how her faith is the inspiration to find joy despite any circumstances she faces. We hear about her role models, the wisdom she finds in both wins and losses, and how she is preparing for the upcoming finals. Hailey is a professional barrel racer with roots planted in a south Texas cattle ranch. She was a state champion and national qualifier in high school rodeo as a barrel racer and breakaway roper. She then attended Texas A&M University where she obtained a bachelor’s degree in Ag Economics and qualified for the College National Finals Rodeo and earned a national championship title. That trickled into a professional rodeo career that includes 8 Wrangler National Finals Rodeo qualifications, 4 Women’s Professional Rodeo Association world championships, and various rodeo wins. Most known for her incredible equine partner, DM Sissy Hayday a.k.a. “Sister,” who has amassed over 3 million dollars in barrel racing earnings with Hailey, she is also a barrel horse trainer, stallion owner, and business entrepreneur. Resources & Links: Relaxed: Walking with the One Who Is Not Worried about a Thing by Megan Fate Marshman Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Hailey: Follow on Instagram @haileykinsel Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices75. Empowering Beef Advocates Through the Trailblazer Program with Chandler75. Empowering Beef Advocates Through the Trailblazer Program with Chandler I’m excited for today’s unique episode! I’m sitting down with Chandler Mulvaney, the Director of Grassroots Advocacy and Spokesperson Development for the National Cattlemen's Beef Association. He’ll share his background and experience as well as information on the Trailblazers program, which is an extension of the Masters of Beef Advocacy program from the Beef Checkoff. I am a member of the Trailblazers 2024 cohort and have learned so much that I highly recommend applying.

In this episode Chandler and I talk about the ins and outs of the Trailblazers program, what it entails, how and when to apply, the time commitment it takes, the benefits of it, and so much more. You won’t want to miss learning about this incredible program.

Chandler also shares advice for those just getting started in their advocacy journey and those who are seasoned in speaking on behalf of their industry but they want to be better at it.

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]]>I’m excited for today’s unique episode! I’m sitting down with Chandler Mulvaney, the Director of Grassroots Advocacy and Spokesperson Development for the National Cattlemen's Beef Association. He’ll share his background and experience as well as information on the Trailblazers program, which is an extension of the Masters of Beef Advocacy program from the Beef Checkoff. I am a member of the Trailblazers 2024 cohort and have learned so much that I highly recommend applying.

In this episode Chandler and I talk about the ins and outs of the Trailblazers program, what it entails, how and when to apply, the time commitment it takes, the benefits of it, and so much more. You won’t want to miss learning about this incredible program.

Chandler also shares advice for those just getting started in their advocacy journey and those who are seasoned in speaking on behalf of their industry but they want to be better at it.

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]]>cfa3dc22-949e-11ef-8dcf-cb2f9fb34dc4Tue, 29 Oct 2024 09:00:00 -060001:00:22falsefull7575I’m excited for today’s unique episode! I’m sitting down with Chandler Mulvaney, the Director of Grassroots Advocacy and Spokesperson Development for the National Cattlemen's Beef Association. He’ll share his background and experience as well as information on the Trailblazers program, which is an extension of the Masters of Beef Advocacy program from the Beef Checkoff. I am a member of the Trailblazers 2024 cohort and have learned so much that I highly recommend applying. In this episode Chandler and I talk about the ins and outs of the Trailblazers program, what it entails, how and when to apply, the time commitment it takes, the benefits of it, and so much more. You won’t want to miss learning about this incredible program. Chandler also shares advice for those just getting started in their advocacy journey and those who are seasoned in speaking on behalf of their industry but they want to be better at it. Resources & Links: Trailblazers Program Masters of Beef Advocacy On Fire by John O’Leary Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Chandler: Email cmulvaney@beef.org Visit National Cattlemen’s Beef Association Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices74. 2 Quick, Professional Tips from Jessie Jarvis74. 2 Quick, Professional Tips from Jessie JarvisIn this week’s episode I’m recapping some of the time-sensitive highlights of the past several podcast episodes of Leaders of the West. These episodes include interviews with trailblazing women you won’t want to miss.

I also share two professional tips I find myself using often. First, I’ll cover the importance of respectfully making introductions along with a good example of how I make introductions myself via email that saves time and hassle for all parties. The second tip entails why professional photos of yourself are crucial and what to avoid when it comes to these types of photos. These tips will prove to be helpful in your business!

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Mentioned Recent Episodes:


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]]>In this week’s episode I’m recapping some of the time-sensitive highlights of the past several podcast episodes of Leaders of the West. These episodes include interviews with trailblazing women you won’t want to miss.

I also share two professional tips I find myself using often. First, I’ll cover the importance of respectfully making introductions along with a good example of how I make introductions myself via email that saves time and hassle for all parties. The second tip entails why professional photos of yourself are crucial and what to avoid when it comes to these types of photos. These tips will prove to be helpful in your business!

Resources & Links:


Mentioned Recent Episodes:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>837ca9ce-8c0a-11ef-99af-4735629edca9Tue, 22 Oct 2024 09:00:00 -060018:11falsefull7474In this week’s episode I’m recapping some of the time-sensitive highlights of the past several podcast episodes of Leaders of the West. These episodes include interviews with trailblazing women you won’t want to miss. I also share two professional tips I find myself using often. First, I’ll cover the importance of respectfully making introductions along with a good example of how I make introductions myself via email that saves time and hassle for all parties. The second tip entails why professional photos of yourself are crucial and what to avoid when it comes to these types of photos. These tips will prove to be helpful in your business! Resources & Links: The Power of Professional Photos: Making The Best First Impression For Starters podcast with Alexa von Tobel Nice Job, Cowgirl Documentary Be A Maker School NEW The Business of Making course Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Mentioned Recent Episodes: Episode 73: Why You NEED to Submit a BOI Report Before December 31st Episode 72: Life Lessons from Western Icon Judy Wagner Episode 71: Shoot What You Want to be Hired For with Nicole Poyo Brennan Episode 70: Scaling a Handmade Business with Nevada Miller Episode 69: Having the Courage to Create Something New with Melissa Grimmel Schaake Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices73. Why You NEED to Submit a BOI Report Before December 3173. Why You NEED to Submit a BOI Report Before December 31Today’s episode is a little different. Lisa Whitman is joining us to help shed light on the Beneficial Ownership Information Report. You may not know about this report or that anyone that has an LLC or corporation needs to file it based on the requirements of the Federal Corporate Transparency Act. This law was enacted in 2021 but went into effect January 1st, 2024 under the Financial Crimes Enforcement Network. If you don’t file this form for your LLC or corporation, you could be subject to a $10,000 fine.

Lisa is a Former Miss Rodeo USA, she grew up on a ranch and farm, and she’s an attorney with over 25 years of experience practicing in Oklahoma and Texas. She also created Morgan Wyatt, a business service company that is currently helping businesses file their Beneficial Ownership Information Report form.

This form needs to be filed by December 31st, 2024, but don’t panic! In this episode, Lisa helps us navigate where to file, who can help you file, reasons you might have to re-file, and what scams to avoid.

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]]>Today’s episode is a little different. Lisa Whitman is joining us to help shed light on the Beneficial Ownership Information Report. You may not know about this report or that anyone that has an LLC or corporation needs to file it based on the requirements of the Federal Corporate Transparency Act. This law was enacted in 2021 but went into effect January 1st, 2024 under the Financial Crimes Enforcement Network. If you don’t file this form for your LLC or corporation, you could be subject to a $10,000 fine.

Lisa is a Former Miss Rodeo USA, she grew up on a ranch and farm, and she’s an attorney with over 25 years of experience practicing in Oklahoma and Texas. She also created Morgan Wyatt, a business service company that is currently helping businesses file their Beneficial Ownership Information Report form.

This form needs to be filed by December 31st, 2024, but don’t panic! In this episode, Lisa helps us navigate where to file, who can help you file, reasons you might have to re-file, and what scams to avoid.

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]]>75e65ad4-894f-11ef-8716-f31792b3c937Tue, 15 Oct 2024 09:00:00 -060029:16falsefull7373Today’s episode is a little different. Lisa Whitman is joining us to help shed light on the Beneficial Ownership Information Report. You may not know about this report or that anyone that has an LLC or corporation needs to file it based on the requirements of the Federal Corporate Transparency Act. This law was enacted in 2021 but went into effect January 1st, 2024 under the Financial Crimes Enforcement Network. If you don’t file this form for your LLC or corporation, you could be subject to a $10,000 fine. Lisa is a Former Miss Rodeo USA, she grew up on a ranch and farm, and she’s an attorney with over 25 years of experience practicing in Oklahoma and Texas. She also created Morgan Wyatt, a business service company that is currently helping businesses file their Beneficial Ownership Information Report form. This form needs to be filed by December 31st, 2024, but don’t panic! In this episode, Lisa helps us navigate where to file, who can help you file, reasons you might have to re-file, and what scams to avoid. Resources & Links: Trello Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Lisa Whitman Morgan Wyatt website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices72. Life Lessons from Western Icon Judy Wagner72. Life Lessons from Western Icon Judy WagnerToday we have the one and only Judy Wagner joining us! Judy is highly decorated in the western industry and I consider her a personal mentor. In this episode, Judy shares her backstory of growing up with seven siblings, losing her father at a young age, and the work ethic she gained while being raised on a Montana ranch. She also shares how she dreamt up Gator Ropes and has had such an incredible career at Montana Silversmiths.

Judy bestows true inspiration throughout the episode, but especially as she shares how her highest compliment “nice job, cowgirl” or “nice job, cowboy” came about. We get deep into mentorship, what impact your actions have on others, and how we all need to keep dreaming.

Don’t miss this episode chock full of wisdom from an extraordinary businesswoman, trailblazer, and human.

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]]>Today we have the one and only Judy Wagner joining us! Judy is highly decorated in the western industry and I consider her a personal mentor. In this episode, Judy shares her backstory of growing up with seven siblings, losing her father at a young age, and the work ethic she gained while being raised on a Montana ranch. She also shares how she dreamt up Gator Ropes and has had such an incredible career at Montana Silversmiths.

Judy bestows true inspiration throughout the episode, but especially as she shares how her highest compliment “nice job, cowgirl” or “nice job, cowboy” came about. We get deep into mentorship, what impact your actions have on others, and how we all need to keep dreaming.

Don’t miss this episode chock full of wisdom from an extraordinary businesswoman, trailblazer, and human.

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]]>f5867fbe-80ec-11ef-b8fb-2f6c50c38c6fTue, 08 Oct 2024 09:00:00 -060044:35falsefull7272Today we have the one and only Judy Wagner joining us! Judy is highly decorated in the western industry and I consider her a personal mentor. In this episode, Judy shares her backstory of growing up with seven siblings, losing her father at a young age, and the work ethic she gained while being raised on a Montana ranch. She also shares how she dreamt up Gator Ropes and has had such an incredible career at Montana Silversmiths. Judy bestows true inspiration throughout the episode, but especially as she shares how her highest compliment “nice job, cowgirl” or “nice job, cowboy” came about. We get deep into mentorship, what impact your actions have on others, and how we all need to keep dreaming. Don’t miss this episode chock full of wisdom from an extraordinary businesswoman, trailblazer, and human. Resources & Links: Be A Maker School Nice Job, Cowgirl Documentary Free Prize Inside by Seth Godin Purple Cow by Seth Godin Montana Silversmiths Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Judy Wagner Follow on Instagram @ranchgrownlogic Follow on Facebook @ranchgrownlogic Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoicesBONUS: Tips to Avoid Tax Season Stress with Justin BatesBONUS: Tips to Avoid Tax Season Stress with Justin BatesWe are back with another bonus episode! Justin Bates of Strategic Financial is joining me to cover essential year-end finance tips for individuals and business owners for the upcoming tax season. Whether you're an employee, new business owner, or have an established business, Justin is sharing tips to help set you up for success.

In today’s episode, we are looking at the importance of taking a strategic approach to your finances throughout the year to avoid tax season stress and set you and your business up for financial success. Justin is also sharing insight into retirement plans, Roth IRAs, and why business owners need to separate business and personal finances. We also discuss financial planning needs for both young and established business owners, tax strategies for those in lower and higher tax brackets, and succession planning for established business owners. Regardless of where you are in your financial journey, Justin is providing valuable and practical insight to help you reach your financial goals.

Listen to the September Bonus Episode: BONUS: Retirement Planning Essentials with Justin Bates

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]]>We are back with another bonus episode! Justin Bates of Strategic Financial is joining me to cover essential year-end finance tips for individuals and business owners for the upcoming tax season. Whether you're an employee, new business owner, or have an established business, Justin is sharing tips to help set you up for success.

In today’s episode, we are looking at the importance of taking a strategic approach to your finances throughout the year to avoid tax season stress and set you and your business up for financial success. Justin is also sharing insight into retirement plans, Roth IRAs, and why business owners need to separate business and personal finances. We also discuss financial planning needs for both young and established business owners, tax strategies for those in lower and higher tax brackets, and succession planning for established business owners. Regardless of where you are in your financial journey, Justin is providing valuable and practical insight to help you reach your financial goals.

Listen to the September Bonus Episode: BONUS: Retirement Planning Essentials with Justin Bates

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:

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]]>173dae3e-7f5d-11ef-9621-bb79ed70f525Thu, 03 Oct 2024 09:00:00 -060029:19falsebonusWe are back with another bonus episode! Justin Bates of Strategic Financial is joining me to cover essential year-end finance tips for individuals and business owners for the upcoming tax season. Whether you're an employee, new business owner, or have an established business, Justin is sharing tips to help set you up for success. In today’s episode, we are looking at the importance of taking a strategic approach to your finances throughout the year to avoid tax season stress and set you and your business up for financial success. Justin is also sharing insight into retirement plans, Roth IRAs, and why business owners need to separate business and personal finances. We also discuss financial planning needs for both young and established business owners, tax strategies for those in lower and higher tax brackets, and succession planning for established business owners. Regardless of where you are in your financial journey, Justin is providing valuable and practical insight to help you reach your financial goals. Listen to the September Bonus Episode: BONUS: Retirement Planning Essentials with Justin Bates Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Justin: Call Strategic Financial at (417) 823-3810 Check out his website Email him at jbates@thestrategicfinancial.com Follow him on Instagram @jbates_sf : Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices71. Shoot What You Want to be Hired For with Nicole Poyo Brennan71. Shoot What You Want to be Hired For with Nicole Poyo BrennanI’m excited to have my friend, Nicole Poyo Brennan on today’s episode. Nicole is an incredibly talented equine and western photographer. In this episode Nicole shares about her upbringing on the east coast, how she came to the western side of the United States, tips on time management, and how she has built her successful career.

Nicole also shares information about her course, Equine Photography Foundations, she teaches at the Be A Maker School. From growing up loving horses, to doing NASCAR photography in college, Nicole’s path to where she’s landed is fascinating.

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]]>I’m excited to have my friend, Nicole Poyo Brennan on today’s episode. Nicole is an incredibly talented equine and western photographer. In this episode Nicole shares about her upbringing on the east coast, how she came to the western side of the United States, tips on time management, and how she has built her successful career.

Nicole also shares information about her course, Equine Photography Foundations, she teaches at the Be A Maker School. From growing up loving horses, to doing NASCAR photography in college, Nicole’s path to where she’s landed is fascinating.

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]]>b2184c9a-7c40-11ef-bab8-8fe3fd12b6f7Tue, 01 Oct 2024 09:00:00 -060045:07falsefull7171I’m excited to have my friend, Nicole Poyo Brennan on today’s episode. Nicole is an incredibly talented equine and western photographer. In this episode Nicole shares about her upbringing on the east coast, how she came to the western side of the United States, tips on time management, and how she has built her successful career. Nicole also shares information about her course, Equine Photography Foundations, she teaches at the Be A Maker School. From growing up loving horses, to doing NASCAR photography in college, Nicole’s path to where she’s landed is fascinating. Resources & Links: Be A Maker School The Rest is History Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Nicole Poyo Brennan Follow on Instagram @nicolepoyo Visit her website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices70. Scaling a Handmade Business with Nevada Miller70. Scaling a Handmade Business with Nevada MillerI am truly grateful to have Nevada Miller on today’s episode to share her insights on scaling a handmade business. In this episode Nevada gives tips for when you’re first starting your business, three ways to diversify your offerings, and advice when you’re first getting into trade work. This episode is filled with inspiration and wisdom from Nevada as she’s scaled her business and is teaching others how to do the same.

Nevada is a silversmith, engraver, maker, entrepreneur, ranch wife, western trade instructor and mother. She wears many different hats at her home in southeastern Oregon. Her entrepreneurial spirit started at a young age growing up in California.

She also shares an announcement that her Be A Maker School is launching a business course, The Business of Making, on October 1st. This course is designed for the maker that wears all the hats in the business. From pricing and marketing to invoicing, processes and so much more, multiple experts in western trades will provide you with information everyone wishes they had known before they started their business. I’m excited to share that I will also be one of the instructors!

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]]>I am truly grateful to have Nevada Miller on today’s episode to share her insights on scaling a handmade business. In this episode Nevada gives tips for when you’re first starting your business, three ways to diversify your offerings, and advice when you’re first getting into trade work. This episode is filled with inspiration and wisdom from Nevada as she’s scaled her business and is teaching others how to do the same.

Nevada is a silversmith, engraver, maker, entrepreneur, ranch wife, western trade instructor and mother. She wears many different hats at her home in southeastern Oregon. Her entrepreneurial spirit started at a young age growing up in California.

She also shares an announcement that her Be A Maker School is launching a business course, The Business of Making, on October 1st. This course is designed for the maker that wears all the hats in the business. From pricing and marketing to invoicing, processes and so much more, multiple experts in western trades will provide you with information everyone wishes they had known before they started their business. I’m excited to share that I will also be one of the instructors!

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]]>b4e0f732-769c-11ef-89ad-8f7b73c23573Tue, 24 Sep 2024 09:00:00 -060051:11falsefull7070I am truly grateful to have Nevada Miller on today’s episode to share her insights on scaling a handmade business. In this episode Nevada gives tips for when you’re first starting your business, three ways to diversify your offerings, and advice when you’re first getting into trade work. This episode is filled with inspiration and wisdom from Nevada as she’s scaled her business and is teaching others how to do the same. Nevada is a silversmith, engraver, maker, entrepreneur, ranch wife, western trade instructor and mother. She wears many different hats at her home in southeastern Oregon. Her entrepreneurial spirit started at a young age growing up in California. She also shares an announcement that her Be A Maker School is launching a business course, The Business of Making, on October 1st. This course is designed for the maker that wears all the hats in the business. From pricing and marketing to invoicing, processes and so much more, multiple experts in western trades will provide you with information everyone wishes they had known before they started their business. I’m excited to share that I will also be one of the instructors! Resources & Links: Be A Maker School Be A Maker School NEW The Business of Making course Daring Greatly by Brené Brown Big Magic by Tim Ferris Espresso Maker Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Nevada Miller Follow on Instagram @nevadaw and @beamakerschool Visit websites nevadawatt.com and beamaker.school Email questions about courses to info@beamaker.school Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices69. Having the Courage to Create Something New with Melissa Grimmel Schaake69. Having the Courage to Create Something New with Melissa Grimmel SchaakeI’m excited to have Melissa Grimmel Schaake on this week’s episode! Originally from Maryland, she was raised on a multi-generational grain operation with a passion for livestock and a strong work ethic at a young age. She moved to the midwest to attend Kansas State University. Later, her and her husband, Shane, started a herd together before they even got married. They now proudly own and operate Grimmel Schaake Cattle Company in the Flint Hills of Kansas.

As a first generation cattlewoman, it’s incredible that Melissa won the 2024 American Hereford Association’s Hereford Herdsman of the Year award. In this episode she shares how she started with herefords, how she stays focused on her “why”, and how she faces adversity with a strong family and friend support system. Melissa also talks about who they serve and how they achieve a superior customer experience.

There’s so much wisdom Melissa leaves us to ensure we’re following how to be you, do you, for you.

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]]>I’m excited to have Melissa Grimmel Schaake on this week’s episode! Originally from Maryland, she was raised on a multi-generational grain operation with a passion for livestock and a strong work ethic at a young age. She moved to the midwest to attend Kansas State University. Later, her and her husband, Shane, started a herd together before they even got married. They now proudly own and operate Grimmel Schaake Cattle Company in the Flint Hills of Kansas.

As a first generation cattlewoman, it’s incredible that Melissa won the 2024 American Hereford Association’s Hereford Herdsman of the Year award. In this episode she shares how she started with herefords, how she stays focused on her “why”, and how she faces adversity with a strong family and friend support system. Melissa also talks about who they serve and how they achieve a superior customer experience.

There’s so much wisdom Melissa leaves us to ensure we’re following how to be you, do you, for you.

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]]>25030ee2-744f-11ef-8aa7-47771e51cb4dTue, 17 Sep 2024 09:00:00 -060044:24falsefull6969I’m excited to have Melissa Grimmel Schaake on this week’s episode! Originally from Maryland, she was raised on a multi-generational grain operation with a passion for livestock and a strong work ethic at a young age. She moved to the midwest to attend Kansas State University. Later, her and her husband, Shane, started a herd together before they even got married. They now proudly own and operate Grimmel Schaake Cattle Company in the Flint Hills of Kansas. As a first generation cattlewoman, it’s incredible that Melissa won the 2024 American Hereford Association’s Hereford Herdsman of the Year award. In this episode she shares how she started with herefords, how she stays focused on her “why”, and how she faces adversity with a strong family and friend support system. Melissa also talks about who they serve and how they achieve a superior customer experience. There’s so much wisdom Melissa leaves us to ensure we’re following how to be you, do you, for you. Resources & Links: Heritage Style Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Melissa Grimmel Schaake Grimmel Schaake Cattle Company website Melissa Grimmel Shaake website Follow on Instagram @grimmelshaakecattle and @melissagrimmel Follow on Facebook @grimmelshaakecattle and @melissaphotogdesign Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices68. Are You Having Fun?68. Are You Having Fun?Today I want to talk about the importance of having fun. I share my son’s journey in rodeoing and going from the top in his age bracket, where he was very competitive, to the bottom of a new age bracket, where he’s up against some very handy, tough, and older boys.

We take practice and being competitive very seriously in our family, but sometimes it’s a fine line between focusing so heavily on winning, that you can lose the element of fun while you do it.

Having fun builds confidence and having confidence is what creates that competitive spirit. It all goes hand in hand. So often the things we love doing turn into a job and we lose the element of fun. External factors and stress creep in, and we lose the love because the fun is lost.

This episode is a good reminder to ask yourself: are you having fun?

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Be sure to subscribe/follow the show so you never miss an episode!

]]>Today I want to talk about the importance of having fun. I share my son’s journey in rodeoing and going from the top in his age bracket, where he was very competitive, to the bottom of a new age bracket, where he’s up against some very handy, tough, and older boys.

We take practice and being competitive very seriously in our family, but sometimes it’s a fine line between focusing so heavily on winning, that you can lose the element of fun while you do it.

Having fun builds confidence and having confidence is what creates that competitive spirit. It all goes hand in hand. So often the things we love doing turn into a job and we lose the element of fun. External factors and stress creep in, and we lose the love because the fun is lost.

This episode is a good reminder to ask yourself: are you having fun?

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>fcfc158e-6ad9-11ef-a690-03480a934435Tue, 10 Sep 2024 09:00:00 -060015:37falsefull6868Today I want to talk about the importance of having fun. I share my son’s journey in rodeoing and going from the top in his age bracket, where he was very competitive, to the bottom of a new age bracket, where he’s up against some very handy, tough, and older boys. We take practice and being competitive very seriously in our family, but sometimes it’s a fine line between focusing so heavily on winning, that you can lose the element of fun while you do it. Having fun builds confidence and having confidence is what creates that competitive spirit. It all goes hand in hand. So often the things we love doing turn into a job and we lose the element of fun. External factors and stress creep in, and we lose the love because the fun is lost. This episode is a good reminder to ask yourself: are you having fun? Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoicesBONUS: Retirement Planning Essentials with Justin BatesBONUS: Retirement Planning Essentials with Justin BatesWe are kicking off our bonus episode series about what you need to know about finance to set you, your family, and your business up for success! Justin Bates is joining me throughout this series to give us the information needed to begin thinking about finances and to make more educated financial decisions.

Today, we are diving into retirement planning essentials. Thinking about and planning for retirement can seem daunting and many of us don’t know where to begin. Justin is sharing some tips on making the most of your 401k, who should have an IRA, and where to begin with retirement savings for those who are self-employed. We also discuss the importance of comprehensive financial planning and diversifying your investments. If you are overwhelmed by financial planning, remember it doesn't have to be daunting and you can take simple, proactive steps toward securing your financial future.

Listen to Episode 66: Welcome to Your Financial Future with Justin Bates of Boots Financial

Resources & Links:


Connect with Justin:


:

Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>We are kicking off our bonus episode series about what you need to know about finance to set you, your family, and your business up for success! Justin Bates is joining me throughout this series to give us the information needed to begin thinking about finances and to make more educated financial decisions.

Today, we are diving into retirement planning essentials. Thinking about and planning for retirement can seem daunting and many of us don’t know where to begin. Justin is sharing some tips on making the most of your 401k, who should have an IRA, and where to begin with retirement savings for those who are self-employed. We also discuss the importance of comprehensive financial planning and diversifying your investments. If you are overwhelmed by financial planning, remember it doesn't have to be daunting and you can take simple, proactive steps toward securing your financial future.

Listen to Episode 66: Welcome to Your Financial Future with Justin Bates of Boots Financial

Resources & Links:


Connect with Justin:


:

Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>e68a9e62-6a19-11ef-a479-83698a6a5ea7Thu, 05 Sep 2024 09:00:00 -060031:15falsebonusWe are kicking off our bonus episode series about what you need to know about finance to set you, your family, and your business up for success! Justin Bates is joining me throughout this series to give us the information needed to begin thinking about finances and to make more educated financial decisions. Today, we are diving into retirement planning essentials. Thinking about and planning for retirement can seem daunting and many of us don’t know where to begin. Justin is sharing some tips on making the most of your 401k, who should have an IRA, and where to begin with retirement savings for those who are self-employed. We also discuss the importance of comprehensive financial planning and diversifying your investments. If you are overwhelmed by financial planning, remember it doesn't have to be daunting and you can take simple, proactive steps toward securing your financial future. Listen to Episode 66: Welcome to Your Financial Future with Justin Bates of Boots Financial Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Justin: Call Strategic Financial at (417) 823-3810 Check out his website Email him at jbates@thestrategicfinancial.com Follow him on Instagram @jbates_sf : Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices67. What's Healthy? with Registered Dietitian, Hope Brandt67. What's Healthy? with Registered Dietitian, Hope Brandt Today I have Hope Brandt, owner of Hopewell Health on the show. Hope and I met at an event sponsored by the Beef Checkoff in Denver and we discovered we have the same podcast producer! We decided to be on each other’s podcasts this week; go give her podcast, That’s Healthy?! a follow!

In today’s episode Hope covers the frameworks she’s developed of a PEC Plate (protein, energy, color) and Two Mac Snacks that help with balance, nourishment, and satisfaction. She’ll dive into how to go about changing body composition, build muscle, and how to get the right amount of servings of fruits, vegetables, and protein. We also talk about the importance of protein (specifically beef!) in kids. Hope is all about positive outcomes and getting healthy results.

Hope is a Registered Dietitian. She first attended LSU and received a degree in mass communications and started working in marketing. The nine-to-five life wasn’t a good fit so she looked for something she’s passionate about and also allows scheduling freedom. She went back to school to become a Registered Dietitian. She wants to help eliminate unrealistic body expectations and help better the relationship women have with their bodies, food, and nutrition.

Resources & Links:


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Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Today I have Hope Brandt, owner of Hopewell Health on the show. Hope and I met at an event sponsored by the Beef Checkoff in Denver and we discovered we have the same podcast producer! We decided to be on each other’s podcasts this week; go give her podcast, That’s Healthy?! a follow!

In today’s episode Hope covers the frameworks she’s developed of a PEC Plate (protein, energy, color) and Two Mac Snacks that help with balance, nourishment, and satisfaction. She’ll dive into how to go about changing body composition, build muscle, and how to get the right amount of servings of fruits, vegetables, and protein. We also talk about the importance of protein (specifically beef!) in kids. Hope is all about positive outcomes and getting healthy results.

Hope is a Registered Dietitian. She first attended LSU and received a degree in mass communications and started working in marketing. The nine-to-five life wasn’t a good fit so she looked for something she’s passionate about and also allows scheduling freedom. She went back to school to become a Registered Dietitian. She wants to help eliminate unrealistic body expectations and help better the relationship women have with their bodies, food, and nutrition.

Resources & Links:


Connect with Hope Brandt:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>83f5c0b4-689e-11ef-b7c9-af409b0cebbaTue, 03 Sep 2024 09:00:00 -060050:34falsefull6767Today I have Hope Brandt, owner of Hopewell Health on the show. Hope and I met at an event sponsored by the Beef Checkoff in Denver and we discovered we have the same podcast producer! We decided to be on each other’s podcasts this week; go give her podcast, That’s Healthy?! a follow! In today’s episode Hope covers the frameworks she’s developed of a PEC Plate (protein, energy, color) and Two Mac Snacks that help with balance, nourishment, and satisfaction. She’ll dive into how to go about changing body composition, build muscle, and how to get the right amount of servings of fruits, vegetables, and protein. We also talk about the importance of protein (specifically beef!) in kids. Hope is all about positive outcomes and getting healthy results. Hope is a Registered Dietitian. She first attended LSU and received a degree in mass communications and started working in marketing. The nine-to-five life wasn’t a good fit so she looked for something she’s passionate about and also allows scheduling freedom. She went back to school to become a Registered Dietitian. She wants to help eliminate unrealistic body expectations and help better the relationship women have with their bodies, food, and nutrition. Resources & Links: Evlo Fitness Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Hope Brandt: Follow on Instagram @hopewell_health Visit her website Listen to her podcast That’s Healthy?! Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoicesBONUS: LIVE from Dallas Market CenterBONUS: LIVE from Dallas Market CenterI am so excited to share our first bonus episode recorded live at Dallas Market Center! In this episode, I have three incredible guests joining me to share some insight into their businesses and how connecting and building relationships at Dallas Market Center and beyond is key to their success.

Today we are joined by Cindy Morris, Ryan Vaughan, and Jill Tweedy to discuss the importance of the Dallas Market Center for both designers and retailers. We are also talking about their journeys to where they are now, why fostering genuine connections and understanding customer needs are crucial, and why it’s important to look at customer feedback as a way to improve.

Resources & Links:


Connect with today’s guests:


:

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Be sure to subscribe/follow the show so you never miss an episode!

]]>I am so excited to share our first bonus episode recorded live at Dallas Market Center! In this episode, I have three incredible guests joining me to share some insight into their businesses and how connecting and building relationships at Dallas Market Center and beyond is key to their success.

Today we are joined by Cindy Morris, Ryan Vaughan, and Jill Tweedy to discuss the importance of the Dallas Market Center for both designers and retailers. We are also talking about their journeys to where they are now, why fostering genuine connections and understanding customer needs are crucial, and why it’s important to look at customer feedback as a way to improve.

Resources & Links:


Connect with today’s guests:


:

Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>ec1ac266-64f2-11ef-ac97-ebc8e856e098Thu, 29 Aug 2024 09:00:00 -060056:33falsebonusI am so excited to share our first bonus episode recorded live at Dallas Market Center! In this episode, I have three incredible guests joining me to share some insight into their businesses and how connecting and building relationships at Dallas Market Center and beyond is key to their success. Today we are joined by Cindy Morris, Ryan Vaughan, and Jill Tweedy to discuss the importance of the Dallas Market Center for both designers and retailers. We are also talking about their journeys to where they are now, why fostering genuine connections and understanding customer needs are crucial, and why it’s important to look at customer feedback as a way to improve. Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with today’s guests: Cindy Morris, CEO of Dallas Market Center Ryan Vaughan, CEO of Rios of Mercedes Jill Tweedy, Owner and Founder of Tucker Tweed Equestrian : Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices66. Welcome to Your Financial Future with Justin Bates of Boots Financial65. Welcome to Your Financial Future with Justin Bates of Boots Financial I’m excited to have Justin Bates from Boots Financial with us today! In this episode, Justin shares his background of growing up in a small town in Arkansas and being part of rural living and rodeo life and how he became a financial planner. His love for working with farmers, ranchers, and rodeo athletes is obvious with the name Boots Financial and Justin shares how important it is to educate yourself on business and personal finance.

Today we walk through some general financial questions like what is the biggest issue Americans face when it comes to personal finance, is it ever too early or late to start financial planning, and how financial planners can help you. We’ll spend time talking about the four financial pillars which include protection, savings, debt, and investments.

Starting next week, we’ll be kicking off a new series with Justin with bonus episodes airing the first Thursday of every month! We’ll be covering all things financial: succession planning, retirement, setting your kids up for financial success, and much more. If there’s a financial question or topic you’d like us to cover, please message us. Financial planning can be scary with all the unknowns, we’re going to try to help it be less scary!

Resources & Links:


Connect with Justin:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>I’m excited to have Justin Bates from Boots Financial with us today! In this episode, Justin shares his background of growing up in a small town in Arkansas and being part of rural living and rodeo life and how he became a financial planner. His love for working with farmers, ranchers, and rodeo athletes is obvious with the name Boots Financial and Justin shares how important it is to educate yourself on business and personal finance.

Today we walk through some general financial questions like what is the biggest issue Americans face when it comes to personal finance, is it ever too early or late to start financial planning, and how financial planners can help you. We’ll spend time talking about the four financial pillars which include protection, savings, debt, and investments.

Starting next week, we’ll be kicking off a new series with Justin with bonus episodes airing the first Thursday of every month! We’ll be covering all things financial: succession planning, retirement, setting your kids up for financial success, and much more. If there’s a financial question or topic you’d like us to cover, please message us. Financial planning can be scary with all the unknowns, we’re going to try to help it be less scary!

Resources & Links:


Connect with Justin:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>1dbe8db8-619a-11ef-936f-4f96165d117bTue, 27 Aug 2024 09:00:00 -060038:31falsefull6666I’m excited to have Justin Bates from Boots Financial with us today! In this episode, Justin shares his background of growing up in a small town in Arkansas and being part of rural living and rodeo life and how he became a financial planner. His love for working with farmers, ranchers, and rodeo athletes is obvious with the name Boots Financial and Justin shares how important it is to educate yourself on business and personal finance. Today we walk through some general financial questions like what is the biggest issue Americans face when it comes to personal finance, is it ever too early or late to start financial planning, and how financial planners can help you. We’ll spend time talking about the four financial pillars which include protection, savings, debt, and investments. Starting next week, we’ll be kicking off a new series with Justin with bonus episodes airing the first Thursday of every month! We’ll be covering all things financial: succession planning, retirement, setting your kids up for financial success, and much more. If there’s a financial question or topic you’d like us to cover, please message us. Financial planning can be scary with all the unknowns, we’re going to try to help it be less scary! Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Justin: Check out his website Email him at jbates@thestrategicfinancial.com Follow him on Instagram @jbates_sf Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices65. Putting in the Work When No One is Watching65. Putting in the Work When No One is WatchingOn today’s episode, I’m talking about something I feel really passionate about: the idea that from the outside looking in, we make assumptions about others’ lives, but we have no idea the amount of work people have to put in to get where they are. We see a life other people have and we think they’re so lucky. But most of the time, it’s not luck. We just see the final product. This episode is about consistency. If you are consistent and you show up every day, you can have the life you’re wanting.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I’m talking about something I feel really passionate about: the idea that from the outside looking in, we make assumptions about others’ lives, but we have no idea the amount of work people have to put in to get where they are. We see a life other people have and we think they’re so lucky. But most of the time, it’s not luck. We just see the final product. This episode is about consistency. If you are consistent and you show up every day, you can have the life you’re wanting.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>8e9898e8-5b74-11ef-8ea7-1f01a4064453Tue, 20 Aug 2024 09:00:00 -060013:23falsefull6565On today’s episode, I’m talking about something I feel really passionate about: the idea that from the outside looking in, we make assumptions about others’ lives, but we have no idea the amount of work people have to put in to get where they are. We see a life other people have and we think they’re so lucky. But most of the time, it’s not luck. We just see the final product. This episode is about consistency. If you are consistent and you show up every day, you can have the life you’re wanting. Resources & Links: Check out our Unlimited Hiring Subscription Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices64. Building the Pendleton Whisky Brand with Tia Bledsoe64. Building the Pendleton Whisky Brand with Tia BledsoeOn today’s episode, I am so excited to have Tia Bledsoe joining us. Tia is the Brand Heritage Director for Pendleton Whisky and she’s watched the company grow from so many different facets and she loves how the brand stays true to the heritage and traditions it’s upheld.

Tia explains that great brands aren’t just about a great product, they’re also about the people and history behind them. Pendleton Whisky is known for storytelling and Tia shares different stories about her growing inside the brand and how they’ve impacted her life. You’ll hear what motivates Tia in her role, what advice she’d give her younger self and others, and why she feels so blessed in her life.

Tia Bledsoe has 20 years’ experience leading marketing efforts focused on the successful Pendleton Whisky brand. She’s worn many hats over the years supporting Pendleton and has fine-tuned the management of sponsorships, events and promotions which have been instrumental in the growth of Pendleton Whisky. In her current role as Brand Heritage Director, she strives to ensure the brand stays true to its roots and honors true Western traditions. She is based in Portland, Oregon and enjoys spending time with her daughter and son-in-law when she is not on the road promoting Pendleton.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I am so excited to have Tia Bledsoe joining us. Tia is the Brand Heritage Director for Pendleton Whisky and she’s watched the company grow from so many different facets and she loves how the brand stays true to the heritage and traditions it’s upheld.

Tia explains that great brands aren’t just about a great product, they’re also about the people and history behind them. Pendleton Whisky is known for storytelling and Tia shares different stories about her growing inside the brand and how they’ve impacted her life. You’ll hear what motivates Tia in her role, what advice she’d give her younger self and others, and why she feels so blessed in her life.

Tia Bledsoe has 20 years’ experience leading marketing efforts focused on the successful Pendleton Whisky brand. She’s worn many hats over the years supporting Pendleton and has fine-tuned the management of sponsorships, events and promotions which have been instrumental in the growth of Pendleton Whisky. In her current role as Brand Heritage Director, she strives to ensure the brand stays true to its roots and honors true Western traditions. She is based in Portland, Oregon and enjoys spending time with her daughter and son-in-law when she is not on the road promoting Pendleton.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>76d09a3e-5710-11ef-9a01-7b716d02d80cTue, 13 Aug 2024 09:00:00 -060030:46falsefull6464On today’s episode, I am so excited to have Tia Bledsoe joining us. Tia is the Brand Heritage Director for Pendleton Whisky and she’s watched the company grow from so many different facets and she loves how the brand stays true to the heritage and traditions it’s upheld. Tia explains that great brands aren’t just about a great product, they’re also about the people and history behind them. Pendleton Whisky is known for storytelling and Tia shares different stories about her growing inside the brand and how they’ve impacted her life. You’ll hear what motivates Tia in her role, what advice she’d give her younger self and others, and why she feels so blessed in her life. Tia Bledsoe has 20 years’ experience leading marketing efforts focused on the successful Pendleton Whisky brand. She’s worn many hats over the years supporting Pendleton and has fine-tuned the management of sponsorships, events and promotions which have been instrumental in the growth of Pendleton Whisky. In her current role as Brand Heritage Director, she strives to ensure the brand stays true to its roots and honors true Western traditions. She is based in Portland, Oregon and enjoys spending time with her daughter and son-in-law when she is not on the road promoting Pendleton. Resources & Links: Pendleton Whisky Of The West Consulting Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices63. Keeping it Simple and Repeating it Often with Tom Brink63. Keeping it Simple and Repeating it Often with Tom BrinkOn today’s episode, joining me is Tom Brink, a legend in the cattle industry. Tom is the current CEO of the Red Angus Association and founder of Top Dollar Angus. He’s an expert on all sides with his extensive background of various companies he’s worked for and roles he’s taken on in the beef industry. In this episode we dive into the current and future state of the industry regarding genetics, technology, supply chains, production and more. He also shares his wisdom on hiring, creating a good working culture, and what it takes to be a good leader. This episode is one of my favorites!

Tom Brink is a Kansas native graduating from Cimarron High School before moving on to Kansas State University in Manhattan where he studied Animal Science and Agricultural Economics.

He has spent his entire career working within the livestock industry in various positions including the Senior Vice President of Cattle Ownership & Risk Management for ContiBeef/Five Rivers Ranch Cattle Feeding, President & COO of J&F Oklahoman Holdings, Inc., the cattle ownership arm of JBS Five Rivers, founder and majority owner of Top Dollar Angus, Inc., and currently serves as the CEO of the Red Angus Association of America.

Tom and his wife of 38 years have four children and five grandchildren and reside in Brighton, Colorado, where he enjoys hiking, biking, and reading books and articles on a wide variety of topics.

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]]>On today’s episode, joining me is Tom Brink, a legend in the cattle industry. Tom is the current CEO of the Red Angus Association and founder of Top Dollar Angus. He’s an expert on all sides with his extensive background of various companies he’s worked for and roles he’s taken on in the beef industry. In this episode we dive into the current and future state of the industry regarding genetics, technology, supply chains, production and more. He also shares his wisdom on hiring, creating a good working culture, and what it takes to be a good leader. This episode is one of my favorites!

Tom Brink is a Kansas native graduating from Cimarron High School before moving on to Kansas State University in Manhattan where he studied Animal Science and Agricultural Economics.

He has spent his entire career working within the livestock industry in various positions including the Senior Vice President of Cattle Ownership & Risk Management for ContiBeef/Five Rivers Ranch Cattle Feeding, President & COO of J&F Oklahoman Holdings, Inc., the cattle ownership arm of JBS Five Rivers, founder and majority owner of Top Dollar Angus, Inc., and currently serves as the CEO of the Red Angus Association of America.

Tom and his wife of 38 years have four children and five grandchildren and reside in Brighton, Colorado, where he enjoys hiking, biking, and reading books and articles on a wide variety of topics.

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Connect with Tom Brink:


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]]>b4dac82c-5035-11ef-913f-8fe9d6242fc1Tue, 06 Aug 2024 08:00:00 -060046:20falsefull6363On today’s episode, joining me is Tom Brink, a legend in the cattle industry. Tom is the current CEO of the Red Angus Association and founder of Top Dollar Angus. He’s an expert on all sides with his extensive background of various companies he’s worked for and roles he’s taken on in the beef industry. In this episode we dive into the current and future state of the industry regarding genetics, technology, supply chains, production and more. He also shares his wisdom on hiring, creating a good working culture, and what it takes to be a good leader. This episode is one of my favorites! Tom Brink is a Kansas native graduating from Cimarron High School before moving on to Kansas State University in Manhattan where he studied Animal Science and Agricultural Economics. He has spent his entire career working within the livestock industry in various positions including the Senior Vice President of Cattle Ownership & Risk Management for ContiBeef/Five Rivers Ranch Cattle Feeding, President & COO of J&F Oklahoman Holdings, Inc., the cattle ownership arm of JBS Five Rivers, founder and majority owner of Top Dollar Angus, Inc., and currently serves as the CEO of the Red Angus Association of America. Tom and his wife of 38 years have four children and five grandchildren and reside in Brighton, Colorado, where he enjoys hiking, biking, and reading books and articles on a wide variety of topics. Resources & Links: Atomic Habits Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Tom Brink: Visit Red Angus Association website Visit Top Dollar Angus website or Facebook Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices62. It’s Never Too Late to Learn Something New62. It’s Never Too Late to Learn Something NewOn today’s episode, I’m here to remind you that it’s never too late to learn something new. Whether it’s riding horses and beekeeping, like some friends of mine, or whatever dream is on your heart - go for it! Step outside of your comfort zone, take the risk, and remember that you can be scared of something and still do it! Stop worrying about what other people think and be courageous and confident.

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]]>On today’s episode, I’m here to remind you that it’s never too late to learn something new. Whether it’s riding horses and beekeeping, like some friends of mine, or whatever dream is on your heart - go for it! Step outside of your comfort zone, take the risk, and remember that you can be scared of something and still do it! Stop worrying about what other people think and be courageous and confident.

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]]>71d83e70-486e-11ef-ba17-8339b4357709Tue, 30 Jul 2024 08:00:00 -060014:55falsefull6262On today’s episode, I’m here to remind you that it’s never too late to learn something new. Whether it’s riding horses and beekeeping, like some friends of mine, or whatever dream is on your heart - go for it! Step outside of your comfort zone, take the risk, and remember that you can be scared of something and still do it! Stop worrying about what other people think and be courageous and confident. Resources & Links: Armra Colostrum - Code: JESSIEJ to save 15% on your order The Java Station Caldwell Night Rodeo Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices61. How To Make Extra Income as a Photographer with Erin Brown, Founder of Real Ag StockHow To Make Extra Income as a Photographer with Erin Brown, Founder of Real Ag StockIn today’s episode I’m excited to have my friend, Erin Brown, with us. Erin is the founder of Real Ag Stock, a stock image site dedicated to agriculture photos and videos. Erin shares how she started photography as a hobby while going to school for agriculture business, but the trajectory of her life changed once she got an internship. Erin’s content has always been an advocate for the ag industry and her path led her to building Real Ag Stock. Erin shares the challenges and wins of owning her business and how she’s motivated by the people in the industry. This episode has inspiration for going above and beyond for clients and how doing everything in excellence sets you apart. 


Erin grew up on a corn and soybean farm and has spent the last 12 years traveling across the country photographing production agriculture for commercial clients. She also owns and manages Real Ag Stock - an agriculture stock site that has grown to house the work of more than 140 photographers.

 

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]]>In today’s episode I’m excited to have my friend, Erin Brown, with us. Erin is the founder of Real Ag Stock, a stock image site dedicated to agriculture photos and videos. Erin shares how she started photography as a hobby while going to school for agriculture business, but the trajectory of her life changed once she got an internship. Erin’s content has always been an advocate for the ag industry and her path led her to building Real Ag Stock. Erin shares the challenges and wins of owning her business and how she’s motivated by the people in the industry. This episode has inspiration for going above and beyond for clients and how doing everything in excellence sets you apart. 


Erin grew up on a corn and soybean farm and has spent the last 12 years traveling across the country photographing production agriculture for commercial clients. She also owns and manages Real Ag Stock - an agriculture stock site that has grown to house the work of more than 140 photographers.

 

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]]>f3cee392-481f-11ef-ab58-937c51fae773Tue, 23 Jul 2024 08:00:00 -060034:37falsefull6161In today’s episode I’m excited to have my friend, Erin Brown, with us. Erin is the founder of Real Ag Stock, a stock image site dedicated to agriculture photos and videos. Erin shares how she started photography as a hobby while going to school for agriculture business, but the trajectory of her life changed once she got an internship. Erin’s content has always been an advocate for the ag industry and her path led her to building Real Ag Stock. Erin shares the challenges and wins of owning her business and how she’s motivated by the people in the industry. This episode has inspiration for going above and beyond for clients and how doing everything in excellence sets you apart.  Erin grew up on a corn and soybean farm and has spent the last 12 years traveling across the country photographing production agriculture for commercial clients. She also owns and manages Real Ag Stock - an agriculture stock site that has grown to house the work of more than 140 photographers.   Resources & Links: Paige Heaton’s No Roots Boots Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Erin: Follow on Instagram @realagstock.co Visit her website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices60. Peak Performance & Defining Your Own Version of Success with Paige Lawrence ChampionPeak Performance & Defining Your Own Version of Success with Paige Lawrence ChampionIn today’s episode I’m excited to have peak performance coach and former Olympic skater, Paige Lawrence Champion on to discuss goal setting, mindset, productivity, and striving for success. Paige shares her experience in the 2014 Olympic games and how her work ethic began at a young age. The work she put in as an athlete, the habits, the mindsets- they’re all things she brings to her entrepreneur journey. You’ll learn how her coaching encourages solopreneurs and small business owners that are hard working and eager for success to prioritize what success looks like for them. She helps her coaching clients set Olympic-sized goals and how to reach them. After listening to this episode, you can take time to define what success looks like and means to you. 


Paige was in the 2014 Olympic games, she’s a peak performance coach, a wife to Richmond Champion and a mom to Forest who was born last fall. Her coaching includes one-on-one sessions and a group program called The Arena that opens in September. The Arena is for people to collectively work together and create a community for goal setting and foundation building. 

 

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]]>In today’s episode I’m excited to have peak performance coach and former Olympic skater, Paige Lawrence Champion on to discuss goal setting, mindset, productivity, and striving for success. Paige shares her experience in the 2014 Olympic games and how her work ethic began at a young age. The work she put in as an athlete, the habits, the mindsets- they’re all things she brings to her entrepreneur journey. You’ll learn how her coaching encourages solopreneurs and small business owners that are hard working and eager for success to prioritize what success looks like for them. She helps her coaching clients set Olympic-sized goals and how to reach them. After listening to this episode, you can take time to define what success looks like and means to you. 


Paige was in the 2014 Olympic games, she’s a peak performance coach, a wife to Richmond Champion and a mom to Forest who was born last fall. Her coaching includes one-on-one sessions and a group program called The Arena that opens in September. The Arena is for people to collectively work together and create a community for goal setting and foundation building. 

 

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]]>7b02a182-42e4-11ef-b599-17e48cf0e1ceTue, 16 Jul 2024 08:00:00 -060046:08falsefull6060In today’s episode I’m excited to have peak performance coach and former Olympic skater, Paige Lawrence Champion on to discuss goal setting, mindset, productivity, and striving for success. Paige shares her experience in the 2014 Olympic games and how her work ethic began at a young age. The work she put in as an athlete, the habits, the mindsets- they’re all things she brings to her entrepreneur journey. You’ll learn how her coaching encourages solopreneurs and small business owners that are hard working and eager for success to prioritize what success looks like for them. She helps her coaching clients set Olympic-sized goals and how to reach them. After listening to this episode, you can take time to define what success looks like and means to you.  Paige was in the 2014 Olympic games, she’s a peak performance coach, a wife to Richmond Champion and a mom to Forest who was born last fall. Her coaching includes one-on-one sessions and a group program called The Arena that opens in September. The Arena is for people to collectively work together and create a community for goal setting and foundation building.    Resources & Links: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less by Dan Sullivan and with Dr. Benjamin Hardy The Happiness Advantage by Shawn Achor My Brest Friend Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Paige: Follow on Instagram @paigelawrencecoaching Check out Paige’s website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices59. What I’ve Learned in Being Quick to Respond What I’ve Learned in Being Quick to Respond In today's episode, I talk about the delicate matter of standing up for what you believe in while also being aware of the risk you run if you haven’t armed yourself with all the information.


Situations happen in both personal and business aspects of life where people might be expecting you to take their side. In this episode I encourage you to take your time, gather information, and protect your character when assessing the situation. There could be a larger issue in your industry or party and you or your business are expected to take a stance. By all means, stand for what you believe in, but remember it’s okay to take a pause to gather all information. Listen along as this episode follows this: lead in truth, and the truth will prevail. 

 

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]]>In today's episode, I talk about the delicate matter of standing up for what you believe in while also being aware of the risk you run if you haven’t armed yourself with all the information.


Situations happen in both personal and business aspects of life where people might be expecting you to take their side. In this episode I encourage you to take your time, gather information, and protect your character when assessing the situation. There could be a larger issue in your industry or party and you or your business are expected to take a stance. By all means, stand for what you believe in, but remember it’s okay to take a pause to gather all information. Listen along as this episode follows this: lead in truth, and the truth will prevail. 

 

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Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>b1bacf72-3d46-11ef-8f98-eff5d516433bTue, 09 Jul 2024 08:00:00 -060016:19falsefull5959In today's episode, I talk about the delicate matter of standing up for what you believe in while also being aware of the risk you run if you haven’t armed yourself with all the information. Situations happen in both personal and business aspects of life where people might be expecting you to take their side. In this episode I encourage you to take your time, gather information, and protect your character when assessing the situation. There could be a larger issue in your industry or party and you or your business are expected to take a stance. By all means, stand for what you believe in, but remember it’s okay to take a pause to gather all information. Listen along as this episode follows this: lead in truth, and the truth will prevail.    Resources & Links: Day Trading Attention by Gary Vaynurchuk TurtleBox The Skinny Confidential Podcast Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices58. Pursuing a Career in Trades with Redgie Probst of Quanta ServicesPursuing a Career in Trades with Redgie Probst of Quanta ServicesOn today’s episode I have Redgie Probst, COO of Quanta Services with me. Because we get questions often about how people can get involved in trade and what opportunities are out there in those fields, I wanted Redgie to provide direction and information on Quanta as well as various trade fields. Redgie shares his background in agriculture as well as how his hard work ethic and his dislike for school brought him to trades. We discuss college versus trade school and what the process of training for a trade looks like. In this episode you’ll hear how it’s never too late to start in trade while still being involved in agriculture.


Redgie Probst began his career in the trades at the Utah Valley University lineworker program. Developing his skills in the field, he attained certifications as a Journeyman Lineman, Journeyman Substation Technician, and Master Electrician. Through his experience in the trades, Probst recognized the opportunity posed by unmet needs in the industry, and founded Probst Electric Inc. in 2004 and Summit Line Construction, Inc in 2008. He served as President and Chief Executive Officer of both companies until they were acquired by Quanta in November 2013. He has served in various roles within Quanta, including Regional Vice President of Electric Power, Senior Vice President of Electric Power, and President of Electric Power. In January 2022, Probst was appointed Chief Operating Officer. Probst is a third-generation rancher who is passionate about building better lives for individuals and their communities through work in the trades.

 

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]]>On today’s episode I have Redgie Probst, COO of Quanta Services with me. Because we get questions often about how people can get involved in trade and what opportunities are out there in those fields, I wanted Redgie to provide direction and information on Quanta as well as various trade fields. Redgie shares his background in agriculture as well as how his hard work ethic and his dislike for school brought him to trades. We discuss college versus trade school and what the process of training for a trade looks like. In this episode you’ll hear how it’s never too late to start in trade while still being involved in agriculture.


Redgie Probst began his career in the trades at the Utah Valley University lineworker program. Developing his skills in the field, he attained certifications as a Journeyman Lineman, Journeyman Substation Technician, and Master Electrician. Through his experience in the trades, Probst recognized the opportunity posed by unmet needs in the industry, and founded Probst Electric Inc. in 2004 and Summit Line Construction, Inc in 2008. He served as President and Chief Executive Officer of both companies until they were acquired by Quanta in November 2013. He has served in various roles within Quanta, including Regional Vice President of Electric Power, Senior Vice President of Electric Power, and President of Electric Power. In January 2022, Probst was appointed Chief Operating Officer. Probst is a third-generation rancher who is passionate about building better lives for individuals and their communities through work in the trades.

 

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]]>62ddee4e-37dc-11ef-8976-5742a7579d97Tue, 02 Jul 2024 08:00:00 -060043:16falsefull5858On today’s episode I have Redgie Probst, COO of Quanta Services with me. Because we get questions often about how people can get involved in trade and what opportunities are out there in those fields, I wanted Redgie to provide direction and information on Quanta as well as various trade fields. Redgie shares his background in agriculture as well as how his hard work ethic and his dislike for school brought him to trades. We discuss college versus trade school and what the process of training for a trade looks like. In this episode you’ll hear how it’s never too late to start in trade while still being involved in agriculture. Redgie Probst began his career in the trades at the Utah Valley University lineworker program. Developing his skills in the field, he attained certifications as a Journeyman Lineman, Journeyman Substation Technician, and Master Electrician. Through his experience in the trades, Probst recognized the opportunity posed by unmet needs in the industry, and founded Probst Electric Inc. in 2004 and Summit Line Construction, Inc in 2008. He served as President and Chief Executive Officer of both companies until they were acquired by Quanta in November 2013. He has served in various roles within Quanta, including Regional Vice President of Electric Power, Senior Vice President of Electric Power, and President of Electric Power. In January 2022, Probst was appointed Chief Operating Officer. Probst is a third-generation rancher who is passionate about building better lives for individuals and their communities through work in the trades.   Resources & Links: Good to Great by Jim Collins The Go Giver by Bob Burg and David Mann Greatness by Dr. David L. Cook Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Redgie: Quanta Services   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices57. Growing the Brand with Hailey Nelson of Western and CoGrowing the Brand with Hailey Nelson of Western and CoOn today’s episode I am so excited to have my friend and the founder and CEO of Western and Co, Hailey Nelson, joining us. Hailey is a mom of four; her and her husband have three boys and a little girl. While she has it all with a successful business and beautiful family, Hailey is open and honest about how it’s not always easy. In this episode you’ll hear the full background of how Hailey started Western and Co, the evolution it’s been through, how she had to pivot down the path several times, and the high quality each of her pieces embodies. Mom guilt, wanting more creatively, finding your passion…this episode dives into it all. 

Western & Co. is reinventing the wheel for Western leather fashion, believing it should be a staple in everyone's closet and to be passed down for generations. When Hailey is not designing or running her business, she is a mother of four and resides in Northern California with her husband, Ryan, on their ranch.

 

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]]>On today’s episode I am so excited to have my friend and the founder and CEO of Western and Co, Hailey Nelson, joining us. Hailey is a mom of four; her and her husband have three boys and a little girl. While she has it all with a successful business and beautiful family, Hailey is open and honest about how it’s not always easy. In this episode you’ll hear the full background of how Hailey started Western and Co, the evolution it’s been through, how she had to pivot down the path several times, and the high quality each of her pieces embodies. Mom guilt, wanting more creatively, finding your passion…this episode dives into it all. 

Western & Co. is reinventing the wheel for Western leather fashion, believing it should be a staple in everyone's closet and to be passed down for generations. When Hailey is not designing or running her business, she is a mother of four and resides in Northern California with her husband, Ryan, on their ranch.

 

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]]>e2a72b32-2fc0-11ef-81ca-af0de05eee7dTue, 25 Jun 2024 11:02:00 -060037:47falsefull5757On today’s episode I am so excited to have my friend and the founder and CEO of Western and Co, Hailey Nelson, joining us. Hailey is a mom of four; her and her husband have three boys and a little girl. While she has it all with a successful business and beautiful family, Hailey is open and honest about how it’s not always easy. In this episode you’ll hear the full background of how Hailey started Western and Co, the evolution it’s been through, how she had to pivot down the path several times, and the high quality each of her pieces embodies. Mom guilt, wanting more creatively, finding your passion…this episode dives into it all.  Western & Co. is reinventing the wheel for Western leather fashion, believing it should be a staple in everyone's closet and to be passed down for generations. When Hailey is not designing or running her business, she is a mother of four and resides in Northern California with her husband, Ryan, on their ranch.   Resources & Links: Work Party by Jaclyn Johnson Fearless by Rebecca Minkoff Believe It by Jamie Kern Lima  How I Made This Podcast with guest Tiffany Masterson from Drunk Elephant Boutique Chat Podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Hailey: Follow on Instagram @westernandco Check out her website Visit her Facebook   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices56. Trust, Passion, and Focusing on the End ResultTrust, Passion, and Focusing on the End ResultOn today’s episode, I’m in the hot seat as the guest! Sarah from our team came up with several questions she’s wanted to ask me including some fun rapid fire ones. I share my thoughts on being a leader and how trust plays into my managerial style, how and why I have trust in myself, what I’ve learned from failure, mentors I admire, why I’m passionate about our life and business, how I stay motivated, and more. This episode shows a little more behind-the-scenes of my philosophies and how I live and work in our western and agricultural way of life and industry. 

 

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]]>On today’s episode, I’m in the hot seat as the guest! Sarah from our team came up with several questions she’s wanted to ask me including some fun rapid fire ones. I share my thoughts on being a leader and how trust plays into my managerial style, how and why I have trust in myself, what I’ve learned from failure, mentors I admire, why I’m passionate about our life and business, how I stay motivated, and more. This episode shows a little more behind-the-scenes of my philosophies and how I live and work in our western and agricultural way of life and industry. 

 

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]]>5fabaf0a-2ce1-11ef-922a-538d0bdd94afTue, 18 Jun 2024 09:00:00 -060044:52falsefull5656On today’s episode, I’m in the hot seat as the guest! Sarah from our team came up with several questions she’s wanted to ask me including some fun rapid fire ones. I share my thoughts on being a leader and how trust plays into my managerial style, how and why I have trust in myself, what I’ve learned from failure, mentors I admire, why I’m passionate about our life and business, how I stay motivated, and more. This episode shows a little more behind-the-scenes of my philosophies and how I live and work in our western and agricultural way of life and industry.    Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices55. Leaning Into What You Know with Ashlie SuttonLeaning Into What You Know with Ashlie SuttonOn today’s episode, Ashlie Sutton is joining me. Ashlie grew up on an Idaho potato and wheat farm. She’s a wife, mom of four, and the creator of a company called The Haircut Box. Ashlie grew up with a dream of being a cosmetologist and after receiving her Bachelor’s Degree, she got her beauty license and worked behind the chair doing hair for 14 years. Her company was dreamt up from looking at her different passions of teaching others to do hair, budgeting, and making memories with her kids. The Haircut Box was born and while it’s a physical product that she sells, it’s so much more than that. It’s focusing on saving money, learning a new skill, and making memories. The Haircut Box provides the tools to teach you how to give great haircuts to your family to save time and money. 

Ashlie also created the Thank-a-Farmer campaign which raised money for different farms nominated to show appreciation for the hard work that goes into providing for so many others. She shares her history of growing up on a farm and the work ethic she gained from that upbringing.

Today’s episode covers how you can truly make money doing anything and the first step is sitting down and looking at what you’re passionate about. Ashlie’s story and experience is proof that putting effort into what you love can create more opportunities. Her advice of just going for it and not making mountains out of mole hills are words to live by!

 

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]]>On today’s episode, Ashlie Sutton is joining me. Ashlie grew up on an Idaho potato and wheat farm. She’s a wife, mom of four, and the creator of a company called The Haircut Box. Ashlie grew up with a dream of being a cosmetologist and after receiving her Bachelor’s Degree, she got her beauty license and worked behind the chair doing hair for 14 years. Her company was dreamt up from looking at her different passions of teaching others to do hair, budgeting, and making memories with her kids. The Haircut Box was born and while it’s a physical product that she sells, it’s so much more than that. It’s focusing on saving money, learning a new skill, and making memories. The Haircut Box provides the tools to teach you how to give great haircuts to your family to save time and money. 

Ashlie also created the Thank-a-Farmer campaign which raised money for different farms nominated to show appreciation for the hard work that goes into providing for so many others. She shares her history of growing up on a farm and the work ethic she gained from that upbringing.

Today’s episode covers how you can truly make money doing anything and the first step is sitting down and looking at what you’re passionate about. Ashlie’s story and experience is proof that putting effort into what you love can create more opportunities. Her advice of just going for it and not making mountains out of mole hills are words to live by!

 

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Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>0cc055fe-275d-11ef-9ddf-73b58cd26437Tue, 11 Jun 2024 09:00:00 -060035:25falsefull5555On today’s episode, Ashlie Sutton is joining me. Ashlie grew up on an Idaho potato and wheat farm. She’s a wife, mom of four, and the creator of a company called The Haircut Box. Ashlie grew up with a dream of being a cosmetologist and after receiving her Bachelor’s Degree, she got her beauty license and worked behind the chair doing hair for 14 years. Her company was dreamt up from looking at her different passions of teaching others to do hair, budgeting, and making memories with her kids. The Haircut Box was born and while it’s a physical product that she sells, it’s so much more than that. It’s focusing on saving money, learning a new skill, and making memories. The Haircut Box provides the tools to teach you how to give great haircuts to your family to save time and money.  Ashlie also created the Thank-a-Farmer campaign which raised money for different farms nominated to show appreciation for the hard work that goes into providing for so many others. She shares her history of growing up on a farm and the work ethic she gained from that upbringing. Today’s episode covers how you can truly make money doing anything and the first step is sitting down and looking at what you’re passionate about. Ashlie’s story and experience is proof that putting effort into what you love can create more opportunities. Her advice of just going for it and not making mountains out of mole hills are words to live by!   Resources & Links: Haircut Box [affiliate link] Atomic Habits Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Ashlie Sutton: Follow on Instagram @thehaircutbox Check out her website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices54. Strategies and Investments for a Successful Event with Jess CrouchStrategies and Investments for a Successful Event with Jess CrouchOn today’s episode, we have the founder and designer of Heritage Brand, Jess Crouch, on the show. Jess shares the emotional challenges of phasing out the original horse tack line, the growth and evolution of her business, and the importance of customer relationships. We also dive into everything that goes into a successful setup at NFR. Even if you aren’t planning to go to NFR specifically, the content in this episode applies to setting up ANY event; whether that’s a farmer’s market, the Houston Rodeo, or Pendleton Round-Up. No matter what event you’re going to, you have to put in the work ahead of time and establish a solid foundation to set yourself up for a successful event. 

Jessica Crouch is the Founder and Lead Designer at Heritage Brand. Jess founded Heritage Brand in 2002 and has grown the company from a single-person operation in her garage to a team of artisans and creators in a state-of-the-art space in Tumalo, OR. 

After creating the famous Heritage Brand Marilyn Bag in 2019, she has garnered attention for her edgy designs in the western fashion space. Each bag design that has followed Marilyn has garnered further notoriety. The Heritage Brand Lyrik Bag was featured on Yellowstone, carried by Lainey Wilson's character, Abby. Lainey continues to wear her Heritage Brand cuffs on stage routinely, further cementing Heritage Brand as a leader in the western fashion industry.

 

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]]>On today’s episode, we have the founder and designer of Heritage Brand, Jess Crouch, on the show. Jess shares the emotional challenges of phasing out the original horse tack line, the growth and evolution of her business, and the importance of customer relationships. We also dive into everything that goes into a successful setup at NFR. Even if you aren’t planning to go to NFR specifically, the content in this episode applies to setting up ANY event; whether that’s a farmer’s market, the Houston Rodeo, or Pendleton Round-Up. No matter what event you’re going to, you have to put in the work ahead of time and establish a solid foundation to set yourself up for a successful event. 

Jessica Crouch is the Founder and Lead Designer at Heritage Brand. Jess founded Heritage Brand in 2002 and has grown the company from a single-person operation in her garage to a team of artisans and creators in a state-of-the-art space in Tumalo, OR. 

After creating the famous Heritage Brand Marilyn Bag in 2019, she has garnered attention for her edgy designs in the western fashion space. Each bag design that has followed Marilyn has garnered further notoriety. The Heritage Brand Lyrik Bag was featured on Yellowstone, carried by Lainey Wilson's character, Abby. Lainey continues to wear her Heritage Brand cuffs on stage routinely, further cementing Heritage Brand as a leader in the western fashion industry.

 

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Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>ed4f57f0-1f42-11ef-9605-67672c43230aTue, 04 Jun 2024 09:00:00 -060033:59falsefull5454On today’s episode, we have the founder and designer of Heritage Brand, Jess Crouch, on the show. Jess shares the emotional challenges of phasing out the original horse tack line, the growth and evolution of her business, and the importance of customer relationships. We also dive into everything that goes into a successful setup at NFR. Even if you aren’t planning to go to NFR specifically, the content in this episode applies to setting up ANY event; whether that’s a farmer’s market, the Houston Rodeo, or Pendleton Round-Up. No matter what event you’re going to, you have to put in the work ahead of time and establish a solid foundation to set yourself up for a successful event.  Jessica Crouch is the Founder and Lead Designer at Heritage Brand. Jess founded Heritage Brand in 2002 and has grown the company from a single-person operation in her garage to a team of artisans and creators in a state-of-the-art space in Tumalo, OR.  After creating the famous Heritage Brand Marilyn Bag in 2019, she has garnered attention for her edgy designs in the western fashion space. Each bag design that has followed Marilyn has garnered further notoriety. The Heritage Brand Lyrik Bag was featured on Yellowstone, carried by Lainey Wilson's character, Abby. Lainey continues to wear her Heritage Brand cuffs on stage routinely, further cementing Heritage Brand as a leader in the western fashion industry.   Resources & Links: Purple Cow by Seth Godin [affiliate link] Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jess Crouch: Follow on Instagram and Facebook Check out their website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices53. How I Protect My TimeHow I Protect My TimeThis time of year can be tough to juggle all the things and be intentional with your time. In today’s episode, I’m going to share what we’ve been up to lately - both personally and professionally - and how I’ve been setting boundaries to protect my time. I want to encourage you that you CAN find a way to do it all, you just can’t do it all at the same time. 

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

 As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

 

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Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>This time of year can be tough to juggle all the things and be intentional with your time. In today’s episode, I’m going to share what we’ve been up to lately - both personally and professionally - and how I’ve been setting boundaries to protect my time. I want to encourage you that you CAN find a way to do it all, you just can’t do it all at the same time. 

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

 As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

 

Resources & Links:


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>6d9b76c2-19c2-11ef-872a-db31963b4715Tue, 28 May 2024 09:00:00 -060019:13falsefull5353This time of year can be tough to juggle all the things and be intentional with your time. In today’s episode, I’m going to share what we’ve been up to lately - both personally and professionally - and how I’ve been setting boundaries to protect my time. I want to encourage you that you CAN find a way to do it all, you just can’t do it all at the same time.  Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.  As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.   Resources & Links: National High School Rodeo Finals Career Fair Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices52. Community Over Competition with Ashley AldersonCommunity Over Competition with Ashley AldersonToday’s episode is extra special because I’m sitting down with my personal mentor and one of my very best friends, Ashley Alderson, the founder and CEO of The Boutique Hub. This episode covers so much goodness from the impact of words and thoughts on reality, to scarcity mindset vs. abundance mindset, and recognizing and redirecting negative self-talk. Ashley shares her heart for building community and her focus on community over competition.

Today, The Boutique Hub connects boutique owners with every possible tool, training, wholesale brand, and resource they could need. The Hub connects the global boutique industry. Serving thousands of boutique owners, eCommerce stores, wholesale brands, and service providers across 50 US States and 6 Countries, The Boutique Hub has been recognized as one of the top 10 fastest growing companies in the midwest and featured in INC, Forbes, and Entrepreneur.

Ashley is a busy wife to her hubby Eric, and mom to 3 awesome kids. She’s a sports mom and loves basketball, rodeo, football, and any opportunity to be outside. She’s also a motivational speaker, cancer survivor, agriculture advocate, and barrel racer. Someone once told her, ‘good luck with your little project’, and ever since, she’s vowed to be a voice for anyone with a big dream!

 

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Connect with Ashley:


 

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Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>Today’s episode is extra special because I’m sitting down with my personal mentor and one of my very best friends, Ashley Alderson, the founder and CEO of The Boutique Hub. This episode covers so much goodness from the impact of words and thoughts on reality, to scarcity mindset vs. abundance mindset, and recognizing and redirecting negative self-talk. Ashley shares her heart for building community and her focus on community over competition.

Today, The Boutique Hub connects boutique owners with every possible tool, training, wholesale brand, and resource they could need. The Hub connects the global boutique industry. Serving thousands of boutique owners, eCommerce stores, wholesale brands, and service providers across 50 US States and 6 Countries, The Boutique Hub has been recognized as one of the top 10 fastest growing companies in the midwest and featured in INC, Forbes, and Entrepreneur.

Ashley is a busy wife to her hubby Eric, and mom to 3 awesome kids. She’s a sports mom and loves basketball, rodeo, football, and any opportunity to be outside. She’s also a motivational speaker, cancer survivor, agriculture advocate, and barrel racer. Someone once told her, ‘good luck with your little project’, and ever since, she’s vowed to be a voice for anyone with a big dream!

 

Resources & Links:


 

Connect with Ashley:


 

Connect with Jessie:



Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>539600ae-13f9-11ef-9fe7-63f0bfc975fcTue, 21 May 2024 09:00:00 -060042:08falsefull5252Today’s episode is extra special because I’m sitting down with my personal mentor and one of my very best friends, Ashley Alderson, the founder and CEO of The Boutique Hub. This episode covers so much goodness from the impact of words and thoughts on reality, to scarcity mindset vs. abundance mindset, and recognizing and redirecting negative self-talk. Ashley shares her heart for building community and her focus on community over competition. Today, The Boutique Hub connects boutique owners with every possible tool, training, wholesale brand, and resource they could need. The Hub connects the global boutique industry. Serving thousands of boutique owners, eCommerce stores, wholesale brands, and service providers across 50 US States and 6 Countries, The Boutique Hub has been recognized as one of the top 10 fastest growing companies in the midwest and featured in INC, Forbes, and Entrepreneur. Ashley is a busy wife to her hubby Eric, and mom to 3 awesome kids. She’s a sports mom and loves basketball, rodeo, football, and any opportunity to be outside. She’s also a motivational speaker, cancer survivor, agriculture advocate, and barrel racer. Someone once told her, ‘good luck with your little project’, and ever since, she’s vowed to be a voice for anyone with a big dream!   Resources & Links: Building a Story Brand by Donald Miller [affiliate link] Rich Dad Poor Dad by Robert T. Kiyosaki [affiliate link] Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Ashley: Check out her website Follow on Instagram @theboutiquehub and @ajalderson Boutique Chat Podcast   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices51. How Being Proactive Pays Off with Alyssa ScholzHow Being Proactive Pays Off with Alyssa ScholzToday’s guest is the lovely Alyssa Scholz and you guys are in for such a treat with this episode! We dive into Alyssa's journey of working in the ag industry but not growing up in it, the power of being involved in organizations and networking, and managing marketing trends while staying authentic. Alyssa also shares tips on how to find creative inspiration and one of her marketing pet peeves. 


Learn more about Alyssa and Sweet Briar Creative HERE!

 

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]]>Today’s guest is the lovely Alyssa Scholz and you guys are in for such a treat with this episode! We dive into Alyssa's journey of working in the ag industry but not growing up in it, the power of being involved in organizations and networking, and managing marketing trends while staying authentic. Alyssa also shares tips on how to find creative inspiration and one of her marketing pet peeves. 


Learn more about Alyssa and Sweet Briar Creative HERE!

 

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Connect with Alyssa:



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Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>0b4aea8e-113e-11ef-a05c-fb5171cbbf95Tue, 14 May 2024 09:00:00 -060045:54falsefull5151Today’s guest is the lovely Alyssa Scholz and you guys are in for such a treat with this episode! We dive into Alyssa's journey of working in the ag industry but not growing up in it, the power of being involved in organizations and networking, and managing marketing trends while staying authentic. Alyssa also shares tips on how to find creative inspiration and one of her marketing pet peeves.  Learn more about Alyssa and Sweet Briar Creative HERE!   Resources & Links: $100M Leads by Alex Hormozi The Ed Mylett Show podcast Online Marketing Made Easy with Amy Porterfield podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Alyssa: Check out her website Follow on Instagram @sweetbriarcreative Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices50. Building a Culture of AppreciationBuilding a Culture of AppreciationI want to talk about compliments and putting good into the world. I want to build a culture where we aren’t just making our voices heard when we’re complaining, but that we’re proactively giving compliments, support, and appreciation. Today I want to challenge you that instead of being quick to offer our criticism, let’s see the good and acknowledge it because the world needs more of that! 

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

 As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

 

Resources & Links:


 

Connect with Jessie:



Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>I want to talk about compliments and putting good into the world. I want to build a culture where we aren’t just making our voices heard when we’re complaining, but that we’re proactively giving compliments, support, and appreciation. Today I want to challenge you that instead of being quick to offer our criticism, let’s see the good and acknowledge it because the world needs more of that! 

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

 As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

 

Resources & Links:


 

Connect with Jessie:



Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>389188f0-09c2-11ef-8d5d-0fc28874b600Tue, 07 May 2024 09:00:00 -060013:18falsefull5050I want to talk about compliments and putting good into the world. I want to build a culture where we aren’t just making our voices heard when we’re complaining, but that we’re proactively giving compliments, support, and appreciation. Today I want to challenge you that instead of being quick to offer our criticism, let’s see the good and acknowledge it because the world needs more of that!  Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.  As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.   Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices49. The Equine Industry, AI, and The Cowgirl Gathering with Dave DellinThe Equine Industry, AI, and The Cowgirl Gathering with Dave DellinOn today’s episode, we have special guest, Dave Dellin. Dave is the CEO of APHA and he’s sharing his diverse background and journey in the equine industry. We also talk about their event, The Cowgirl Gathering; where the idea came from, who it’s for, and what the event will entail this year. Dave shares how valuable being a continuous learner is, the power of self-reflection, and his take on the future of the horse industry and AI. 

David Dellin is CEO of the American Paint Horse Association, a multi-million dollar international organization and the world’s second largest equine breed registry. He leads APHA’s family of brands: the non-profit American Paint Horse Association, its wholly owned for-profit subsidiary Marked For Greatness Properties LLC, and the charitable American Paint Horse Foundation.

An Oklahoma State University graduate, Dellin first joined APHA as director of judges in 2012 and was instrumental in the development of innovative showing- and judge-education resources, including APHA’s interactive learning platform horseIQ.com. Dellin’s expertise and experience has yielded partnerships between APHA and other equine organizations to streamline, modernize, and create their own stakeholder resources through APHA’s proprietary platform. Dellin assumed the position of CEO in 2023. Previously, Dellin was a professional horse trainer and judge; he also served as past president of the National Snaffle Bit Association.

 

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Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>On today’s episode, we have special guest, Dave Dellin. Dave is the CEO of APHA and he’s sharing his diverse background and journey in the equine industry. We also talk about their event, The Cowgirl Gathering; where the idea came from, who it’s for, and what the event will entail this year. Dave shares how valuable being a continuous learner is, the power of self-reflection, and his take on the future of the horse industry and AI. 

David Dellin is CEO of the American Paint Horse Association, a multi-million dollar international organization and the world’s second largest equine breed registry. He leads APHA’s family of brands: the non-profit American Paint Horse Association, its wholly owned for-profit subsidiary Marked For Greatness Properties LLC, and the charitable American Paint Horse Foundation.

An Oklahoma State University graduate, Dellin first joined APHA as director of judges in 2012 and was instrumental in the development of innovative showing- and judge-education resources, including APHA’s interactive learning platform horseIQ.com. Dellin’s expertise and experience has yielded partnerships between APHA and other equine organizations to streamline, modernize, and create their own stakeholder resources through APHA’s proprietary platform. Dellin assumed the position of CEO in 2023. Previously, Dellin was a professional horse trainer and judge; he also served as past president of the National Snaffle Bit Association.

 

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Connect with Dave:


 

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Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>dae24978-0283-11ef-93a3-8fce887bddc7Tue, 30 Apr 2024 09:00:00 -060035:33falsefull4949On today’s episode, we have special guest, Dave Dellin. Dave is the CEO of APHA and he’s sharing his diverse background and journey in the equine industry. We also talk about their event, The Cowgirl Gathering; where the idea came from, who it’s for, and what the event will entail this year. Dave shares how valuable being a continuous learner is, the power of self-reflection, and his take on the future of the horse industry and AI.  David Dellin is CEO of the American Paint Horse Association, a multi-million dollar international organization and the world’s second largest equine breed registry. He leads APHA’s family of brands: the non-profit American Paint Horse Association, its wholly owned for-profit subsidiary Marked For Greatness Properties LLC, and the charitable American Paint Horse Foundation. An Oklahoma State University graduate, Dellin first joined APHA as director of judges in 2012 and was instrumental in the development of innovative showing- and judge-education resources, including APHA’s interactive learning platform horseIQ.com. Dellin’s expertise and experience has yielded partnerships between APHA and other equine organizations to streamline, modernize, and create their own stakeholder resources through APHA’s proprietary platform. Dellin assumed the position of CEO in 2023. Previously, Dellin was a professional horse trainer and judge; he also served as past president of the National Snaffle Bit Association.   Resources & Links: Sidecar Sync podcast Equine Appraiser job Livestock and Farm Equipment Appraiser jobs Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Dave: Connect with on LinkedIn Check out their website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices48. Harnessing Your Creative Power with Quincy Eldridge Harnessing Your Creative Power with Quincy Eldridge On today’s episode we have special guest Quincy Eldridge on the show! We’re diving into Quincy's upbringing on a California cattle ranch, her family's influence on her creativity, and her journey into fashion design. Quincy also shares her brand’s evolution, how she overcomes industry challenges, and strategies for overcoming creative ruts. 

 

Quincy Freeman Eldridge grew up on a cattle ranch in the Central Valley of California. Rodeo has always been a part of Quincy’s life from her lineage of well-known cowboys and cowgirls to Quincy herself, who competed in rodeo and was a member of the Cal Poly Rodeo team during college in San Luis Obispo, California. It was only shortly after she graduated from Cal Poly that Quincy began the journey of combining her passion for rodeo, the western lifestyle, and her entrepreneurial pursuits, into a wholesale and retail business, Rodeo Quincy. Quincy has put her heart and soul into the business; growing and expanding every step of the way. Today, you can find Rodeo Quincy designs in over 300 stores across the US. Being a true rodeo cowgirl with a unique sense of fashion that inspires her creative designs. In 2018, Quincy married the love her life, a blue-eyed, Nevada cowboy, and professional rodeo steer wrestler, Dakota Eldridge. The couple resides in California and enjoy a fast-paced rodeo lifestyle.

 

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Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>On today’s episode we have special guest Quincy Eldridge on the show! We’re diving into Quincy's upbringing on a California cattle ranch, her family's influence on her creativity, and her journey into fashion design. Quincy also shares her brand’s evolution, how she overcomes industry challenges, and strategies for overcoming creative ruts. 

 

Quincy Freeman Eldridge grew up on a cattle ranch in the Central Valley of California. Rodeo has always been a part of Quincy’s life from her lineage of well-known cowboys and cowgirls to Quincy herself, who competed in rodeo and was a member of the Cal Poly Rodeo team during college in San Luis Obispo, California. It was only shortly after she graduated from Cal Poly that Quincy began the journey of combining her passion for rodeo, the western lifestyle, and her entrepreneurial pursuits, into a wholesale and retail business, Rodeo Quincy. Quincy has put her heart and soul into the business; growing and expanding every step of the way. Today, you can find Rodeo Quincy designs in over 300 stores across the US. Being a true rodeo cowgirl with a unique sense of fashion that inspires her creative designs. In 2018, Quincy married the love her life, a blue-eyed, Nevada cowboy, and professional rodeo steer wrestler, Dakota Eldridge. The couple resides in California and enjoy a fast-paced rodeo lifestyle.

 

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Connect with Quincy:


 

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Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>a492770c-fe7e-11ee-99a6-27332e4c8949Tue, 23 Apr 2024 09:00:00 -060031:22falsefull4848On today’s episode we have special guest Quincy Eldridge on the show! We’re diving into Quincy's upbringing on a California cattle ranch, her family's influence on her creativity, and her journey into fashion design. Quincy also shares her brand’s evolution, how she overcomes industry challenges, and strategies for overcoming creative ruts.    Quincy Freeman Eldridge grew up on a cattle ranch in the Central Valley of California. Rodeo has always been a part of Quincy’s life from her lineage of well-known cowboys and cowgirls to Quincy herself, who competed in rodeo and was a member of the Cal Poly Rodeo team during college in San Luis Obispo, California. It was only shortly after she graduated from Cal Poly that Quincy began the journey of combining her passion for rodeo, the western lifestyle, and her entrepreneurial pursuits, into a wholesale and retail business, Rodeo Quincy. Quincy has put her heart and soul into the business; growing and expanding every step of the way. Today, you can find Rodeo Quincy designs in over 300 stores across the US. Being a true rodeo cowgirl with a unique sense of fashion that inspires her creative designs. In 2018, Quincy married the love her life, a blue-eyed, Nevada cowboy, and professional rodeo steer wrestler, Dakota Eldridge. The couple resides in California and enjoy a fast-paced rodeo lifestyle.   Resources & Links: Never Split the Difference by Chris Voss Boutique Chat podcast Equine Appraiser job Livestock and Farm Equipment Appraiser jobs Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Quincy: Download the Rodeo Quincy app Follow on Instagram and Facebook Check out her website    Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices47. A Tip to Gain Clarity and Increase Productivity with Jessie JarvisA Tip to Gain Clarity and Increase Productivity with Jessie JarvisIn today’s episode, I’m sharing a trick to settle my mind. Sometimes I feel like my brain is going in 50 different directions at once, making it hard to concentrate or get anything accomplished. So I’m going to share my simple yet effective process for managing this so that I can get to a place of clarity, calmness, and productivity. 

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

 As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

 

Resources & Links:


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

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]]>In today’s episode, I’m sharing a trick to settle my mind. Sometimes I feel like my brain is going in 50 different directions at once, making it hard to concentrate or get anything accomplished. So I’m going to share my simple yet effective process for managing this so that I can get to a place of clarity, calmness, and productivity. 

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

 As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

 

Resources & Links:


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>d2aea3e6-f86f-11ee-b146-dfcc3009efd1Tue, 16 Apr 2024 09:00:00 -060014:12falsefull4747In today’s episode, I’m sharing a trick to settle my mind. Sometimes I feel like my brain is going in 50 different directions at once, making it hard to concentrate or get anything accomplished. So I’m going to share my simple yet effective process for managing this so that I can get to a place of clarity, calmness, and productivity.  Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.  As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.   Resources & Links: Equine Appraiser job Livestock and Farm Equipment Appraiser jobs Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices46. Focusing on Your Customer with Natalie McFarlandFocusing on Your Customer with Natalie McFarlandOn today’s episode, we have the amazing Natalie McFarland on as our guest. Natalie is the founder and president of McFarland Productions and she’s sharing the power of resonating within a community, telling your customers’ stories, and focusing on their wins and successes. She also dives into her take on the evolution of marketing and lessons she has learned along the way. 

 

After freelancing her way through college, Natalie officially established McFarland Productions in 2014 which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same, telling stories and building communities surrounding the businesses, brands, organizations, and events of the western and agriculture industries.

 

Resources & Links:


 

Connect with Natalie: 



Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>On today’s episode, we have the amazing Natalie McFarland on as our guest. Natalie is the founder and president of McFarland Productions and she’s sharing the power of resonating within a community, telling your customers’ stories, and focusing on their wins and successes. She also dives into her take on the evolution of marketing and lessons she has learned along the way. 

 

After freelancing her way through college, Natalie officially established McFarland Productions in 2014 which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same, telling stories and building communities surrounding the businesses, brands, organizations, and events of the western and agriculture industries.

 

Resources & Links:


 

Connect with Natalie: 



Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>3faa9118-f360-11ee-8176-6b293af14c8aTue, 09 Apr 2024 09:00:00 -060042:10falsefull4646On today’s episode, we have the amazing Natalie McFarland on as our guest. Natalie is the founder and president of McFarland Productions and she’s sharing the power of resonating within a community, telling your customers’ stories, and focusing on their wins and successes. She also dives into her take on the evolution of marketing and lessons she has learned along the way.    After freelancing her way through college, Natalie officially established McFarland Productions in 2014 which has continued to grow rapidly over the last few years. Her passion and focus have always remained the same, telling stories and building communities surrounding the businesses, brands, organizations, and events of the western and agriculture industries.   Resources & Links: Creativity Inc- https://amzn.to/3wUvtNa Know What You're For - https://amzn.to/3PtuM3I Equine Appraiser job Livestock and Farm Equipment Appraiser jobs Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Natalie:  Follow on Instagram @mcfarlandproductions Check out their website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices45. Leadership, Entrepreneurship, and Daily Routines with Jessie JarvisLeadership, Entrepreneurship, and Daily Routines with Jessie JarvisToday we’re sharing a bit of behind-the-scenes with our third Q&A episode! I recently put up a question box on Instagram for you all to ask questions that I would answer on the podcast. And let me tell ya, you guys delivered! The questions you submitted were SO GOOD. I narrowed the questions down to four that I’ll answer today, but this Q&A series will be recurring on the podcast going forward. 

The four questions I answer are: 

  1. Does entrepreneurship come naturally to you and how have you learned to grow that skill?
  2. What are some daily routines and habits that have helped you grow? 
  3. How do you invest in yourself to be a better leader for your team? 
  4. What is one piece of advice that you’d give to a first time leader? 

 

Resources & Links:


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>Today we’re sharing a bit of behind-the-scenes with our third Q&A episode! I recently put up a question box on Instagram for you all to ask questions that I would answer on the podcast. And let me tell ya, you guys delivered! The questions you submitted were SO GOOD. I narrowed the questions down to four that I’ll answer today, but this Q&A series will be recurring on the podcast going forward. 

The four questions I answer are: 

  1. Does entrepreneurship come naturally to you and how have you learned to grow that skill?
  2. What are some daily routines and habits that have helped you grow? 
  3. How do you invest in yourself to be a better leader for your team? 
  4. What is one piece of advice that you’d give to a first time leader? 

 

Resources & Links:


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>aa5837f2-ee08-11ee-8bcd-73e09db2cc1cTue, 02 Apr 2024 09:00:00 -060017:48falsefull4545Today we’re sharing a bit of behind-the-scenes with our third Q&A episode! I recently put up a question box on Instagram for you all to ask questions that I would answer on the podcast. And let me tell ya, you guys delivered! The questions you submitted were SO GOOD. I narrowed the questions down to four that I’ll answer today, but this Q&A series will be recurring on the podcast going forward.  The four questions I answer are:  Does entrepreneurship come naturally to you and how have you learned to grow that skill? What are some daily routines and habits that have helped you grow?  How do you invest in yourself to be a better leader for your team?  What is one piece of advice that you’d give to a first time leader?    Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices44. The Art of Listening with Vance CroweThe Art of Listening with Vance CroweToday’s guest is Vance Crowe and we’re talking all about the art of listening. Vance discusses his journey from a small-town upbringing to engaging with global technologies, emphasizing the importance of interest-based negotiation and effective listening. He shares insights on building relationships and the value of genuine dialogue with one of many great tips of: being interested vs. interesting. 

As the former Director of Millennial Engagement for Monsanto, Vance is an experienced negotiator who has spoken before more than 250,000 people, addressing complaints and questions about controversial topics like GMO’s and pesticides. Vance has worked around the globe; the World Bank Group, the U.S. Peace Corps, in media at NPR and PBS stations, and even as a deckhand on a ship. There are few in agriculture with an understanding of Globalism, International Organizations, and the power of the media. Vance holds a degree in communications from Marquette University and a Master’s degree in cross-cultural negotiations. Vance is a fellow at the Seton Hall Center for Peace Studies, an honorary member of the Alpha Gamma Rho Agriculture Fraternity and the 2021 Communicator of the Year for the American Society of Farm Managers and Rural Appraisers (ASFMRA)

 

Resources & Links:


 

Connect with Vance: 



Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>Today’s guest is Vance Crowe and we’re talking all about the art of listening. Vance discusses his journey from a small-town upbringing to engaging with global technologies, emphasizing the importance of interest-based negotiation and effective listening. He shares insights on building relationships and the value of genuine dialogue with one of many great tips of: being interested vs. interesting. 

As the former Director of Millennial Engagement for Monsanto, Vance is an experienced negotiator who has spoken before more than 250,000 people, addressing complaints and questions about controversial topics like GMO’s and pesticides. Vance has worked around the globe; the World Bank Group, the U.S. Peace Corps, in media at NPR and PBS stations, and even as a deckhand on a ship. There are few in agriculture with an understanding of Globalism, International Organizations, and the power of the media. Vance holds a degree in communications from Marquette University and a Master’s degree in cross-cultural negotiations. Vance is a fellow at the Seton Hall Center for Peace Studies, an honorary member of the Alpha Gamma Rho Agriculture Fraternity and the 2021 Communicator of the Year for the American Society of Farm Managers and Rural Appraisers (ASFMRA)

 

Resources & Links:


 

Connect with Vance: 



Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>b2d21322-e88a-11ee-b48d-2fdf57a2b24eTue, 26 Mar 2024 09:00:00 -060033:09falsefull4444Today’s guest is Vance Crowe and we’re talking all about the art of listening. Vance discusses his journey from a small-town upbringing to engaging with global technologies, emphasizing the importance of interest-based negotiation and effective listening. He shares insights on building relationships and the value of genuine dialogue with one of many great tips of: being interested vs. interesting.  As the former Director of Millennial Engagement for Monsanto, Vance is an experienced negotiator who has spoken before more than 250,000 people, addressing complaints and questions about controversial topics like GMO’s and pesticides. Vance has worked around the globe; the World Bank Group, the U.S. Peace Corps, in media at NPR and PBS stations, and even as a deckhand on a ship. There are few in agriculture with an understanding of Globalism, International Organizations, and the power of the media. Vance holds a degree in communications from Marquette University and a Master’s degree in cross-cultural negotiations. Vance is a fellow at the Seton Hall Center for Peace Studies, an honorary member of the Alpha Gamma Rho Agriculture Fraternity and the 2021 Communicator of the Year for the American Society of Farm Managers and Rural Appraisers (ASFMRA)   Resources & Links: Getting to Yes book Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Vance:  Follow on X @vancecrowe Check out the Legacy Interviews blog Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices43. Exploring the Most Under-Used Marketing Platform with Jane KasperExploring the Most Under-Used Marketing Platform with Jane KasperToday’s guest is my friend, Jane Kasper, and she’s going to share her wisdom and insight on all things email marketing. We’re diving into the effectiveness of email marketing (hello ROI!), tips for crafting quality emails, and even the basics of text marketing including all the regulations that go along with it. If you have a business of any kind, don’t sleep on email marketing any longer!

Jane Kasper is the Founder of Glow Group, the leading Klaviyo partner for boutiques using Shopify! As a shop owner herself, Jane has mastered how to design flows to encourage quick product turnover, high profit, and (most importantly) brand consistency. She grew her store from $187K to $5M in just one year, starting as an Etsy shop in 2013. Following 'retiring' from her corporate job, she dove into flows and how to make her business work more for itself while retaining a high ROI.

Jane grew up on a ranching operation in California. She and her husband, dairyman Peter Kasper have two children, and currently reside in California. 

 

Resources & Links:


 

Connect with Jane: 


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>Today’s guest is my friend, Jane Kasper, and she’s going to share her wisdom and insight on all things email marketing. We’re diving into the effectiveness of email marketing (hello ROI!), tips for crafting quality emails, and even the basics of text marketing including all the regulations that go along with it. If you have a business of any kind, don’t sleep on email marketing any longer!

Jane Kasper is the Founder of Glow Group, the leading Klaviyo partner for boutiques using Shopify! As a shop owner herself, Jane has mastered how to design flows to encourage quick product turnover, high profit, and (most importantly) brand consistency. She grew her store from $187K to $5M in just one year, starting as an Etsy shop in 2013. Following 'retiring' from her corporate job, she dove into flows and how to make her business work more for itself while retaining a high ROI.

Jane grew up on a ranching operation in California. She and her husband, dairyman Peter Kasper have two children, and currently reside in California. 

 

Resources & Links:


 

Connect with Jane: 


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>4096aa58-e38e-11ee-b74d-23cb77c777ccTue, 19 Mar 2024 09:00:00 -060046:53falsefull4343Today’s guest is my friend, Jane Kasper, and she’s going to share her wisdom and insight on all things email marketing. We’re diving into the effectiveness of email marketing (hello ROI!), tips for crafting quality emails, and even the basics of text marketing including all the regulations that go along with it. If you have a business of any kind, don’t sleep on email marketing any longer! Jane Kasper is the Founder of Glow Group, the leading Klaviyo partner for boutiques using Shopify! As a shop owner herself, Jane has mastered how to design flows to encourage quick product turnover, high profit, and (most importantly) brand consistency. She grew her store from $187K to $5M in just one year, starting as an Etsy shop in 2013. Following 'retiring' from her corporate job, she dove into flows and how to make her business work more for itself while retaining a high ROI. Jane grew up on a ranching operation in California. She and her husband, dairyman Peter Kasper have two children, and currently reside in California.    Resources & Links: Superbosses book How I Built This with Guy Raz podcast Wisdom From The Top with Guy Raz podcast Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jane:  Glow Group website Rural Haze website Schedule a call with Jane and her team   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices42. 3 Pieces of Advice from Jessie Jarvis3 Pieces of Advice from Jessie JarvisOn today’s episode, I’m giving an update on what we’ve been up to lately at Of The West. Then I’m diving into three separate topics that I’ve been thinking a lot about lately that I want to share. Each of these topics are valuable, but didn’t hold enough weight on their own to have their own episode, so I’m combining them into this “small bites” episode. The topics are the importance of action over procrastination, understanding that situations may worsen before improving, and the significance of giving and receiving grace.

 

Resources & Links:


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>On today’s episode, I’m giving an update on what we’ve been up to lately at Of The West. Then I’m diving into three separate topics that I’ve been thinking a lot about lately that I want to share. Each of these topics are valuable, but didn’t hold enough weight on their own to have their own episode, so I’m combining them into this “small bites” episode. The topics are the importance of action over procrastination, understanding that situations may worsen before improving, and the significance of giving and receiving grace.

 

Resources & Links:


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode! 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>7a073532-dd44-11ee-b751-9760dcf793d3Tue, 12 Mar 2024 09:00:00 -060019:31falsefull4242On today’s episode, I’m giving an update on what we’ve been up to lately at Of The West. Then I’m diving into three separate topics that I’ve been thinking a lot about lately that I want to share. Each of these topics are valuable, but didn’t hold enough weight on their own to have their own episode, so I’m combining them into this “small bites” episode. The topics are the importance of action over procrastination, understanding that situations may worsen before improving, and the significance of giving and receiving grace.   Resources & Links: Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices41. The #1 Thing to Change Your Life + Career with Tyson DurfeyThe #1 Thing to Change Your Life + Career with Tyson DurfeyToday’s guest is the one and only Tyson Durfey to talk all about mental toughness and the power of mindset. He shares how to cultivate a strong mindset, how to continue to be positive even when you’re in a slump, and the power of always going back to the basics.

Tyson Durfey is a World Champion Rodeo Athlete, Speaker, Entrepreneur, and Mental Toughness expert. He has mentored thousands of athletes in his No Limits Mentorship Program and continues to push the boundaries of what is possible on a daily basis. Tyson always says “Teaching is just another opportunity to learn” so he is quick to share his experience on social media to lift up, motivate and inspire others. Tyson teaches the techniques he used to become a World Champion athlete to individuals from all walks of life. His belief is that if he shares his knowledge they can “Time Collapse” on it and achieve their goals much faster. He believes in learning from other mistakes as much as possible and avoiding your own. This can only be achieved through committed effort and the sharing of knowledge.

 

Resources & Links:


 

Connect with Tyson: 


 

Connect with Jessie:



Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>Today’s guest is the one and only Tyson Durfey to talk all about mental toughness and the power of mindset. He shares how to cultivate a strong mindset, how to continue to be positive even when you’re in a slump, and the power of always going back to the basics.

Tyson Durfey is a World Champion Rodeo Athlete, Speaker, Entrepreneur, and Mental Toughness expert. He has mentored thousands of athletes in his No Limits Mentorship Program and continues to push the boundaries of what is possible on a daily basis. Tyson always says “Teaching is just another opportunity to learn” so he is quick to share his experience on social media to lift up, motivate and inspire others. Tyson teaches the techniques he used to become a World Champion athlete to individuals from all walks of life. His belief is that if he shares his knowledge they can “Time Collapse” on it and achieve their goals much faster. He believes in learning from other mistakes as much as possible and avoiding your own. This can only be achieved through committed effort and the sharing of knowledge.

 

Resources & Links:


 

Connect with Tyson: 


 

Connect with Jessie:



Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>2a82714c-d80e-11ee-b4b9-6b5ab8f92da6Tue, 05 Mar 2024 10:00:00 -060040:00falsefull4141Today’s guest is the one and only Tyson Durfey to talk all about mental toughness and the power of mindset. He shares how to cultivate a strong mindset, how to continue to be positive even when you’re in a slump, and the power of always going back to the basics. Tyson Durfey is a World Champion Rodeo Athlete, Speaker, Entrepreneur, and Mental Toughness expert. He has mentored thousands of athletes in his No Limits Mentorship Program and continues to push the boundaries of what is possible on a daily basis. Tyson always says “Teaching is just another opportunity to learn” so he is quick to share his experience on social media to lift up, motivate and inspire others. Tyson teaches the techniques he used to become a World Champion athlete to individuals from all walks of life. His belief is that if he shares his knowledge they can “Time Collapse” on it and achieve their goals much faster. He believes in learning from other mistakes as much as possible and avoiding your own. This can only be achieved through committed effort and the sharing of knowledge.   Resources & Links: Rich Dad’s Guide to Investing book  Unleash the Power Within book Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Tyson:  Follow on Instagram @tysondurfey Check out his website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices40. Creating a Strong Brand Identity with Katie Beal BrownCreating a Strong Brand Identity with Katie Beal BrownToday is our first episode with a repeat guest! The one and only Katie Beal Brown is back on the show and we’re talking all about creating a strong brand identity. We’re diving into the importance of knowing your audience, the power of storytelling, and the opportunities and challenges that come with being the face of your brand. 

Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising. With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. After less than a year of record sales, Lone River Beverage Company was purchased by Diageo, one of the world's largest producers of spirits and beers including world class brands like Casamigos, Crown Royal, Johnnie Walker, Smirnoff, Guinness and more. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success.

 

Resources & Links:


 

Connect with Katie: 


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>Today is our first episode with a repeat guest! The one and only Katie Beal Brown is back on the show and we’re talking all about creating a strong brand identity. We’re diving into the importance of knowing your audience, the power of storytelling, and the opportunities and challenges that come with being the face of your brand. 

Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising. With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. After less than a year of record sales, Lone River Beverage Company was purchased by Diageo, one of the world's largest producers of spirits and beers including world class brands like Casamigos, Crown Royal, Johnnie Walker, Smirnoff, Guinness and more. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success.

 

Resources & Links:


 

Connect with Katie: 


 

Connect with Jessie:


 

Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>26fbb232-d2c7-11ee-b358-df355acb3fbfTue, 27 Feb 2024 10:00:00 -060032:28falsefull4040Today is our first episode with a repeat guest! The one and only Katie Beal Brown is back on the show and we’re talking all about creating a strong brand identity. We’re diving into the importance of knowing your audience, the power of storytelling, and the opportunities and challenges that come with being the face of your brand.  Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising. With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. After less than a year of record sales, Lone River Beverage Company was purchased by Diageo, one of the world's largest producers of spirits and beers including world class brands like Casamigos, Crown Royal, Johnnie Walker, Smirnoff, Guinness and more. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success.   Resources & Links: Episode 6: The Importance of Taking Risks with Ranch Water Founder, Katie Beal Brown How Brands Grow book Join The Directory Of The West Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Katie:  Follow on Instagram @katiebealbrown and @ranchwater Check out their website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices39. Never Backing Down from Your Dreams with Trey WasserburgerNever Backing Down from Your Dreams with Trey WasserburgerOn today’s episode, I am interviewing Trey Wasserburger, owner of TD Angus and co-founder of Sustainable Beef. We are discussing the interconnected nature of Trey's operations, from ranching to processing beef within a 15-mile radius. Trey also dives into how necessary it is to have mentors, the power of hard work, and building your mental toughness muscle. He also highlights the crucial role his wife plays in his life and businesses and how to get comfortable with being uncomfortable and taking risks. 

Trey and his wife, Dayna, are the owners of TD Angus, a registered seedstock operation in North Platte, Nebraska that markets 350+ Angus bulls annually. His family also operates a 30k capacity feedlot in Hershey, Nebraska where they also host the TD Angus Feed Test where commercial ranches can compete for $25,000 in cash for winning 5 industry-relevant categories. He is also a Co-Founder of Sustainable Beef LLC, the producer-owned packing plant that is in construction now and will be in operation in 2025 and was invested in by Walmart.

 

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]]>On today’s episode, I am interviewing Trey Wasserburger, owner of TD Angus and co-founder of Sustainable Beef. We are discussing the interconnected nature of Trey's operations, from ranching to processing beef within a 15-mile radius. Trey also dives into how necessary it is to have mentors, the power of hard work, and building your mental toughness muscle. He also highlights the crucial role his wife plays in his life and businesses and how to get comfortable with being uncomfortable and taking risks. 

Trey and his wife, Dayna, are the owners of TD Angus, a registered seedstock operation in North Platte, Nebraska that markets 350+ Angus bulls annually. His family also operates a 30k capacity feedlot in Hershey, Nebraska where they also host the TD Angus Feed Test where commercial ranches can compete for $25,000 in cash for winning 5 industry-relevant categories. He is also a Co-Founder of Sustainable Beef LLC, the producer-owned packing plant that is in construction now and will be in operation in 2025 and was invested in by Walmart.

 

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]]>3b71cf2e-cf77-11ee-8550-d70d84440a53Tue, 20 Feb 2024 10:00:00 -060035:55falsefull3939On today’s episode, I am interviewing Trey Wasserburger, owner of TD Angus and co-founder of Sustainable Beef. We are discussing the interconnected nature of Trey's operations, from ranching to processing beef within a 15-mile radius. Trey also dives into how necessary it is to have mentors, the power of hard work, and building your mental toughness muscle. He also highlights the crucial role his wife plays in his life and businesses and how to get comfortable with being uncomfortable and taking risks.  Trey and his wife, Dayna, are the owners of TD Angus, a registered seedstock operation in North Platte, Nebraska that markets 350+ Angus bulls annually. His family also operates a 30k capacity feedlot in Hershey, Nebraska where they also host the TD Angus Feed Test where commercial ranches can compete for $25,000 in cash for winning 5 industry-relevant categories. He is also a Co-Founder of Sustainable Beef LLC, the producer-owned packing plant that is in construction now and will be in operation in 2025 and was invested in by Walmart.   Resources & Links: Join The Directory Of The West Trey’s article on mental toughness: Vision Meets Fortitude In This Next Gen Cattleman Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Trey: Follow/subscribe to his podcast, Most of the Best TD Angus website Tributary Beef website Sustainable Beef website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices38. Mentorship & Business Strategies with Josi Young of Silver Lining HerbsMentorship & Business Strategies with Josi Young of Silver Lining HerbsOn today’s episode, I am joined by former rodeo professional and current owner of Silver Lining Herbs, Josi Young. We are diving into Josi’s rodeo background, his transition to business, and the importance of mentorship. Josi emphasizes the significance of company culture, aligning goals within an organization, and the impact of leading by example. 

Josi Young is originally from the heart of south central Idaho. His journey has been quite the ride—from growing up in the countryside to chasing his dreams in the world of rodeo and now finding fulfillment in family and entrepreneurship.

His path took a thrilling turn after high school when he embarked on a rodeo scholarship journey at Idaho State University. At just 20, he ventured into the professional rodeo circuit, carving his place among the top cowboys worldwide. Despite enduring numerous broken bones along the way, the thrill of competition fueled his passion for the sport.

However, as life often does, it ushered in a new chapter. Transitioning to family life, he embraced the role of a devoted husband and father to two beautiful children. Simultaneously, he embraced the world of business, becoming the CEO of Silver Lining Herbs, their family-owned venture.

Outside of work, he cherishes spending quality time with his family, enjoying the simple pleasures of life amidst Idaho's scenic beauty. He also has a deep love for animals and the outdoors, finding solace in nature's embrace.

 

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]]>On today’s episode, I am joined by former rodeo professional and current owner of Silver Lining Herbs, Josi Young. We are diving into Josi’s rodeo background, his transition to business, and the importance of mentorship. Josi emphasizes the significance of company culture, aligning goals within an organization, and the impact of leading by example. 

Josi Young is originally from the heart of south central Idaho. His journey has been quite the ride—from growing up in the countryside to chasing his dreams in the world of rodeo and now finding fulfillment in family and entrepreneurship.

His path took a thrilling turn after high school when he embarked on a rodeo scholarship journey at Idaho State University. At just 20, he ventured into the professional rodeo circuit, carving his place among the top cowboys worldwide. Despite enduring numerous broken bones along the way, the thrill of competition fueled his passion for the sport.

However, as life often does, it ushered in a new chapter. Transitioning to family life, he embraced the role of a devoted husband and father to two beautiful children. Simultaneously, he embraced the world of business, becoming the CEO of Silver Lining Herbs, their family-owned venture.

Outside of work, he cherishes spending quality time with his family, enjoying the simple pleasures of life amidst Idaho's scenic beauty. He also has a deep love for animals and the outdoors, finding solace in nature's embrace.

 

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]]>e07406d2-c9c7-11ee-a20d-cf0b02fe849fTue, 13 Feb 2024 10:00:00 -060043:17falsefull3838On today’s episode, I am joined by former rodeo professional and current owner of Silver Lining Herbs, Josi Young. We are diving into Josi’s rodeo background, his transition to business, and the importance of mentorship. Josi emphasizes the significance of company culture, aligning goals within an organization, and the impact of leading by example.  Josi Young is originally from the heart of south central Idaho. His journey has been quite the ride—from growing up in the countryside to chasing his dreams in the world of rodeo and now finding fulfillment in family and entrepreneurship. His path took a thrilling turn after high school when he embarked on a rodeo scholarship journey at Idaho State University. At just 20, he ventured into the professional rodeo circuit, carving his place among the top cowboys worldwide. Despite enduring numerous broken bones along the way, the thrill of competition fueled his passion for the sport. However, as life often does, it ushered in a new chapter. Transitioning to family life, he embraced the role of a devoted husband and father to two beautiful children. Simultaneously, he embraced the world of business, becoming the CEO of Silver Lining Herbs, their family-owned venture. Outside of work, he cherishes spending quality time with his family, enjoying the simple pleasures of life amidst Idaho's scenic beauty. He also has a deep love for animals and the outdoors, finding solace in nature's embrace.   Resources & Links: Nine-Figure Mindset by Brandon Dawson The 10X Rule by Grant Cardone Directory Of The West FAQs Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Josi: Email: josi@silverliningherbs.com LinkedIn: Josiah Young Silver Lining Herbs Website: silverliningherbs.com Cardone Ventures Website: cardoneventures.com   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices37. Connecting Freelancers with Clients - The DirectoryConnecting Freelancers with Clients - The DirectoryToday I am joined by Of The West’s Director of Marketing, Sarah Wilson. We're going to unveil all the details of The Directory and how it will connect creatives with potential clients. We’re discussing the platform’s history, its rebuild for improved user experience, and its focus on serving the agriculture and western industries. The Directory will feature a range of services and various business types. With advanced search capabilities and customizable profiles, The Directory aims to be a comprehensive resource for creatives of all levels and for those looking to hire said creatives.   

 

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]]>Today I am joined by Of The West’s Director of Marketing, Sarah Wilson. We're going to unveil all the details of The Directory and how it will connect creatives with potential clients. We’re discussing the platform’s history, its rebuild for improved user experience, and its focus on serving the agriculture and western industries. The Directory will feature a range of services and various business types. With advanced search capabilities and customizable profiles, The Directory aims to be a comprehensive resource for creatives of all levels and for those looking to hire said creatives.   

 

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]]>b3dd2cfe-c20e-11ee-b430-bf3d3bff7203Tue, 06 Feb 2024 10:00:00 -060036:29falsefull3737Today I am joined by Of The West’s Director of Marketing, Sarah Wilson. We're going to unveil all the details of The Directory and how it will connect creatives with potential clients. We’re discussing the platform’s history, its rebuild for improved user experience, and its focus on serving the agriculture and western industries. The Directory will feature a range of services and various business types. With advanced search capabilities and customizable profiles, The Directory aims to be a comprehensive resource for creatives of all levels and for those looking to hire said creatives.      Resources & Links: Get all The Directory updates by signing up HERE Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices36. Stepping Into Your Potential with Karlee Peterson, Executive Producer at The Cowboy ChannelStepping Into Your Potential with Karlee Peterson, Executive Producer at The Cowboy ChannelToday’s guest on the podcast is my friend, Karlee Peterson. Karlee shares her career progression from college finals to the NFR, lessons from her past role at Bass Pro Shop, and her instrumental role in establishing the Cowboy Channel. She reflects on the impact of divine timing in her career, earning respect as a woman in leadership, and the importance of humility and empowering your team.

Born & raised in South Dakota, Karlee has a natural passion for agriculture and the western way of life that’s been instilled from a young age. With appreciation for the sport of rodeo and putting it into play on screen, Karlee has used her skill set learned at school and various roles throughout the industry to capitalize on television production and bring rodeo to the major platform. 

She understands that a girl in her 20s with a dream for media production and the love for the land and cowboy way of life, there’s always a story to be told. She has produced the broadcast on some of the biggest events of 2023 such as the Inaugural Governor’s Cup, Larry Mahan Memorial, launching the Cowgirl Channel to EP of the NFR Shows. Karlee’s dedication has led to multiple prestigious broadcast awards including Cynopsis Best of the Best in Sports Programming and the PRCA Excellence in Broadcast Journalism. 

 

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]]>Today’s guest on the podcast is my friend, Karlee Peterson. Karlee shares her career progression from college finals to the NFR, lessons from her past role at Bass Pro Shop, and her instrumental role in establishing the Cowboy Channel. She reflects on the impact of divine timing in her career, earning respect as a woman in leadership, and the importance of humility and empowering your team.

Born & raised in South Dakota, Karlee has a natural passion for agriculture and the western way of life that’s been instilled from a young age. With appreciation for the sport of rodeo and putting it into play on screen, Karlee has used her skill set learned at school and various roles throughout the industry to capitalize on television production and bring rodeo to the major platform. 

She understands that a girl in her 20s with a dream for media production and the love for the land and cowboy way of life, there’s always a story to be told. She has produced the broadcast on some of the biggest events of 2023 such as the Inaugural Governor’s Cup, Larry Mahan Memorial, launching the Cowgirl Channel to EP of the NFR Shows. Karlee’s dedication has led to multiple prestigious broadcast awards including Cynopsis Best of the Best in Sports Programming and the PRCA Excellence in Broadcast Journalism. 

 

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]]>466bacca-bef0-11ee-a5fa-6345f03484b3Tue, 30 Jan 2024 10:00:00 -060039:48falsefull3636Today’s guest on the podcast is my friend, Karlee Peterson. Karlee shares her career progression from college finals to the NFR, lessons from her past role at Bass Pro Shop, and her instrumental role in establishing the Cowboy Channel. She reflects on the impact of divine timing in her career, earning respect as a woman in leadership, and the importance of humility and empowering your team. Born & raised in South Dakota, Karlee has a natural passion for agriculture and the western way of life that’s been instilled from a young age. With appreciation for the sport of rodeo and putting it into play on screen, Karlee has used her skill set learned at school and various roles throughout the industry to capitalize on television production and bring rodeo to the major platform.  She understands that a girl in her 20s with a dream for media production and the love for the land and cowboy way of life, there’s always a story to be told. She has produced the broadcast on some of the biggest events of 2023 such as the Inaugural Governor’s Cup, Larry Mahan Memorial, launching the Cowgirl Channel to EP of the NFR Shows. Karlee’s dedication has led to multiple prestigious broadcast awards including Cynopsis Best of the Best in Sports Programming and the PRCA Excellence in Broadcast Journalism.    Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Karlee: Follow on Instagram @karlee_peterson Connect with on LinkedIn   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices35. Understanding Yourself and the Enneagram with Terryn DrielingUnderstanding Yourself and the Enneagram with Terryn DrielingOn today’s episode, we have special guest Terryn Drieling and we’re talking all about the Enneagram, how it can expedite self awareness, and how it can help us improve both our personal and professional relationships. Terryn shares her Good Movement theory and how it correlates to both livestock and humans and helps us improve our communication.

Terryn Drieling grew up on a small feed yard in Northeast Nebraska. She now lives and works on a large ranch in the Sandhills with her husband and their three kids. She believes the stockmanship principle of good movement applies no matter what species we're interacting with. 

Over the past several years, she’s taken what she knows about that principle, studied the Enneagram, read countless books on brain science, psychology, generational trauma, and communication. Terryn has used what she’s learned to develop her “Good Movement” coaching and trainings, and started the Good Movement Draws Good Movement podcast to help fellow farmers, ranchers, and rural folk improve communication and grow relationally.

 

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]]>On today’s episode, we have special guest Terryn Drieling and we’re talking all about the Enneagram, how it can expedite self awareness, and how it can help us improve both our personal and professional relationships. Terryn shares her Good Movement theory and how it correlates to both livestock and humans and helps us improve our communication.

Terryn Drieling grew up on a small feed yard in Northeast Nebraska. She now lives and works on a large ranch in the Sandhills with her husband and their three kids. She believes the stockmanship principle of good movement applies no matter what species we're interacting with. 

Over the past several years, she’s taken what she knows about that principle, studied the Enneagram, read countless books on brain science, psychology, generational trauma, and communication. Terryn has used what she’s learned to develop her “Good Movement” coaching and trainings, and started the Good Movement Draws Good Movement podcast to help fellow farmers, ranchers, and rural folk improve communication and grow relationally.

 

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]]>f917130e-b726-11ee-9181-4f93b8742f2dTue, 23 Jan 2024 10:00:00 -060038:39falsefull3535On today’s episode, we have special guest Terryn Drieling and we’re talking all about the Enneagram, how it can expedite self awareness, and how it can help us improve both our personal and professional relationships. Terryn shares her Good Movement theory and how it correlates to both livestock and humans and helps us improve our communication. Terryn Drieling grew up on a small feed yard in Northeast Nebraska. She now lives and works on a large ranch in the Sandhills with her husband and their three kids. She believes the stockmanship principle of good movement applies no matter what species we're interacting with.  Over the past several years, she’s taken what she knows about that principle, studied the Enneagram, read countless books on brain science, psychology, generational trauma, and communication. Terryn has used what she’s learned to develop her “Good Movement” coaching and trainings, and started the Good Movement Draws Good Movement podcast to help fellow farmers, ranchers, and rural folk improve communication and grow relationally.   Resources & Links: Terryn’s Poor Woman’s Latte recipe When the Body Says No The Road Back to You Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Terryn: Follow/subscribe to her podcast, Good Movement Draws Good Movement Follow on Instagram @terryn.drieling Check out her website   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices34. Importance of Finding Life in the Small Things Importance of Finding Life in the Small Things I know that as a rural woman, it is so hard to make and take time for ourselves. So in 2024 we’re going to change that! On today’s episode, I’m going to share my strategy for ditching the guilt and carving out my quiet/refresh time while juggling responsibilities. It is so important that we prioritize what fills our cup and find peace in the small things.

 

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]]>I know that as a rural woman, it is so hard to make and take time for ourselves. So in 2024 we’re going to change that! On today’s episode, I’m going to share my strategy for ditching the guilt and carving out my quiet/refresh time while juggling responsibilities. It is so important that we prioritize what fills our cup and find peace in the small things.

 

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]]>64b57408-b032-11ee-ade2-1f76e54f62cbTue, 16 Jan 2024 10:00:00 -060017:21falsefull3434I know that as a rural woman, it is so hard to make and take time for ourselves. So in 2024 we’re going to change that! On today’s episode, I’m going to share my strategy for ditching the guilt and carving out my quiet/refresh time while juggling responsibilities. It is so important that we prioritize what fills our cup and find peace in the small things.   Resources & Links: Art of the Cowgirl: use code JESSIE for 10% off your ticket purchase Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices33. Being a Change Maker with Pat FitzgeraldBeing a Change Maker with Pat FitzgeraldToday’s guest, Pat Fitzgerald, is the CEO of the National Cowboy and Western Heritage Museum. In today’s episode, Pat shares his diverse background, including roles at Campbell Soup, Citibank, Walt Disney, and Apple, and his journey to becoming the museum's CEO. He discusses the museum's mission to authentically represent cowboy and Native American cultures, the importance of storytelling and technology in engaging audiences, and the balance of tradition and innovation in agriculture and western industries. The conversation also covers the traits of high achievers, advice for entrepreneurs, and Pat's personal values and influences.

Pat is currently the President and CEO of The National Cowboy & Western Heritage Museum where he is building on the rich Art, Artifacts, Culture, and History of the West through and with the addition of transformational Guest Experiences and Story Telling. This National Museum is a treasure located in the heart of the United States in Oklahoma City and is frequented by Guests from all around the world.

Pat has relocated frequently and through this and his travels has been very fortunate to experience new places and opportunities. Pat received his BS from Southwestern Oklahoma State University with a double major in Marketing & Accounting. Pat moved back to Oklahoma in 2015 with his wife Barb of 35 years and they have a daughter, son, daughter-in-law and two granddaughters all who also reside in Oklahoma.

 

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]]>Today’s guest, Pat Fitzgerald, is the CEO of the National Cowboy and Western Heritage Museum. In today’s episode, Pat shares his diverse background, including roles at Campbell Soup, Citibank, Walt Disney, and Apple, and his journey to becoming the museum's CEO. He discusses the museum's mission to authentically represent cowboy and Native American cultures, the importance of storytelling and technology in engaging audiences, and the balance of tradition and innovation in agriculture and western industries. The conversation also covers the traits of high achievers, advice for entrepreneurs, and Pat's personal values and influences.

Pat is currently the President and CEO of The National Cowboy & Western Heritage Museum where he is building on the rich Art, Artifacts, Culture, and History of the West through and with the addition of transformational Guest Experiences and Story Telling. This National Museum is a treasure located in the heart of the United States in Oklahoma City and is frequented by Guests from all around the world.

Pat has relocated frequently and through this and his travels has been very fortunate to experience new places and opportunities. Pat received his BS from Southwestern Oklahoma State University with a double major in Marketing & Accounting. Pat moved back to Oklahoma in 2015 with his wife Barb of 35 years and they have a daughter, son, daughter-in-law and two granddaughters all who also reside in Oklahoma.

 

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]]>25a2a282-ad5c-11ee-92a9-2be6994c15f2Tue, 09 Jan 2024 10:00:00 -060036:30falsefull3333Today’s guest, Pat Fitzgerald, is the CEO of the National Cowboy and Western Heritage Museum. In today’s episode, Pat shares his diverse background, including roles at Campbell Soup, Citibank, Walt Disney, and Apple, and his journey to becoming the museum's CEO. He discusses the museum's mission to authentically represent cowboy and Native American cultures, the importance of storytelling and technology in engaging audiences, and the balance of tradition and innovation in agriculture and western industries. The conversation also covers the traits of high achievers, advice for entrepreneurs, and Pat's personal values and influences. Pat is currently the President and CEO of The National Cowboy & Western Heritage Museum where he is building on the rich Art, Artifacts, Culture, and History of the West through and with the addition of transformational Guest Experiences and Story Telling. This National Museum is a treasure located in the heart of the United States in Oklahoma City and is frequented by Guests from all around the world. Pat has relocated frequently and through this and his travels has been very fortunate to experience new places and opportunities. Pat received his BS from Southwestern Oklahoma State University with a double major in Marketing & Accounting. Pat moved back to Oklahoma in 2015 with his wife Barb of 35 years and they have a daughter, son, daughter-in-law and two granddaughters all who also reside in Oklahoma.   Resources & Links: How to Become CEO  Who Moved my Cheese  Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West   Connect with Pat: Check out the National Cowboy and Western Heritage Museum Connect with on LinkedIn   Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website   Be sure to subscribe/follow the show so you never miss an episode!  Learn more about your ad choices. Visit megaphone.fm/adchoices32. Building a Place for Yourself and a Strong Family Relationship with Alex Templeton32. Building a Place for Yourself and a Strong Family Relationship with Alex TempletonIn today’s episode, I’m sitting down with Alex (Templeton) O’Connor as we discuss Alex’s life on the ranch, her relationship with her dad, and the joys and challenges of balancing motherhood and ranching. Alex also shares her experiences of being a woman in a male-dominated industry and the importance of being strong-willed.

Alex is a 31 year old farmer and rancher living in Northwestern Missouri. She’s living the life she’s always wanted; right in her hometown, working on her family's farming and ranching operation. Her opinion of the "finer things in life" may be a little different than most ...She loves a cold beverage after a long day of working outside in the heat, heifers that calve in a tight window, freezing temperatures on the opening day of deer season, and getting her hair done.

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]]>In today’s episode, I’m sitting down with Alex (Templeton) O’Connor as we discuss Alex’s life on the ranch, her relationship with her dad, and the joys and challenges of balancing motherhood and ranching. Alex also shares her experiences of being a woman in a male-dominated industry and the importance of being strong-willed.

Alex is a 31 year old farmer and rancher living in Northwestern Missouri. She’s living the life she’s always wanted; right in her hometown, working on her family's farming and ranching operation. Her opinion of the "finer things in life" may be a little different than most ...She loves a cold beverage after a long day of working outside in the heat, heifers that calve in a tight window, freezing temperatures on the opening day of deer season, and getting her hair done.

Resources & Links:


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]]>87d46aec-a11a-11ee-92a6-1bb2a24d2bd5Tue, 02 Jan 2024 10:00:00 -060044:30falsefull3232In today’s episode, I’m sitting down with Alex (Templeton) O’Connor as we discuss Alex’s life on the ranch, her relationship with her dad, and the joys and challenges of balancing motherhood and ranching. Alex also shares her experiences of being a woman in a male-dominated industry and the importance of being strong-willed. Alex is a 31 year old farmer and rancher living in Northwestern Missouri. She’s living the life she’s always wanted; right in her hometown, working on her family's farming and ranching operation. Her opinion of the "finer things in life" may be a little different than most ...She loves a cold beverage after a long day of working outside in the heat, heifers that calve in a tight window, freezing temperatures on the opening day of deer season, and getting her hair done. Resources & Links: Jack Carr book series Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Alex: Check out her website Follow on Instagram and Tiktok at @alextempleton_ Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices31. Setting Your Sights on Self-Awareness and the New Year with Jessie Jarvis31. Setting Your Sights on Self-Awareness and the New Year with Jessie JarvisAs we find ourselves in the last week of the year, it’s so important to reflect back on the past year as well as look ahead to your upcoming goals. On today’s episode, I’m going to share the value of using a data-driven approach as you set goals, the importance of celebrating achievements, and my personal journey of self-awareness and growth.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>As we find ourselves in the last week of the year, it’s so important to reflect back on the past year as well as look ahead to your upcoming goals. On today’s episode, I’m going to share the value of using a data-driven approach as you set goals, the importance of celebrating achievements, and my personal journey of self-awareness and growth.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>ef383c92-9f74-11ee-ac85-1729024d7d9cTue, 26 Dec 2023 10:00:00 -060020:03falsefull3131As we find ourselves in the last week of the year, it’s so important to reflect back on the past year as well as look ahead to your upcoming goals. On today’s episode, I’m going to share the value of using a data-driven approach as you set goals, the importance of celebrating achievements, and my personal journey of self-awareness and growth. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications. As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn. Resources & Links: Episode 10: How To Set Your Goals Successfully Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices30. Sustainably Scaling a Business with Amanda Kimes30. Sustainably Scaling a Business with Amanda KimesOn today’s episode, I have the inspiring Amanda Kimes as a guest on the show and we’re talking all about scaling a business. Amanda shares the value of having an organized hiring plan, the necessity of slowing down to focus on internal restructuring, and tips when it comes to working with friends. She also shares her insights on embracing failures and the importance of trusting your gut.

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Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I have the inspiring Amanda Kimes as a guest on the show and we’re talking all about scaling a business. Amanda shares the value of having an organized hiring plan, the necessity of slowing down to focus on internal restructuring, and tips when it comes to working with friends. She also shares her insights on embracing failures and the importance of trusting your gut.

Resources & Links:


Connect with Amanda:


Connect with Jessie:


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]]>75169b00-9dd7-11ee-b193-a71dfb7fb5e7Tue, 19 Dec 2023 10:00:00 -060037:25falsefull3030On today’s episode, I have the inspiring Amanda Kimes as a guest on the show and we’re talking all about scaling a business. Amanda shares the value of having an organized hiring plan, the necessity of slowing down to focus on internal restructuring, and tips when it comes to working with friends. She also shares her insights on embracing failures and the importance of trusting your gut. Resources & Links: Egg cooker Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Amanda: Check out their website Follow on Instagram, Facebook, Twitter, & TikTok Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices29. Agritourism, Agvocacy, and Innovation with Tyler Froberg29. Agritourism, Agvocacy, and Innovation with Tyler FrobergToday’s episode is jam-packed with nuggets of wisdom and insight from my guest, Tyler Froberg. We’re covering a number of topics such as tips on agritourism, advocating for Ag, and what makes “good content.” Tyler also shares how innovation has been a huge factor in the success of their operation.

Tyler Froberg is a 5th generation Alvinite. After Graduating Alvin Highschool in 2010, he served 4 years in the United states army. Once he came home, he attended Alvin Community College and then Texas Tech University where he received a bachelors in Agriculture. Tyler spent a short time as an Agriculture Science teacher at Alvin High School before going to run a non-profit farm training fellow veterans to be farmers. Today he proudly helps run his family farm, Frobergs Farm, alongside his uncle Alfred Froberg. He is married to Kristi Froberg who also works at the farm and they have 3 boys.

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Connect with Tyler:


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Be sure to subscribe/follow the show so you never miss an episode!

]]>Today’s episode is jam-packed with nuggets of wisdom and insight from my guest, Tyler Froberg. We’re covering a number of topics such as tips on agritourism, advocating for Ag, and what makes “good content.” Tyler also shares how innovation has been a huge factor in the success of their operation.

Tyler Froberg is a 5th generation Alvinite. After Graduating Alvin Highschool in 2010, he served 4 years in the United states army. Once he came home, he attended Alvin Community College and then Texas Tech University where he received a bachelors in Agriculture. Tyler spent a short time as an Agriculture Science teacher at Alvin High School before going to run a non-profit farm training fellow veterans to be farmers. Today he proudly helps run his family farm, Frobergs Farm, alongside his uncle Alfred Froberg. He is married to Kristi Froberg who also works at the farm and they have 3 boys.

Resources & Links:


Connect with Tyler:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>f78ab7e6-95c7-11ee-a34f-83700e23477aTue, 12 Dec 2023 10:00:00 -060043:50falsefull2929Today’s episode is jam-packed with nuggets of wisdom and insight from my guest, Tyler Froberg. We’re covering a number of topics such as tips on agritourism, advocating for Ag, and what makes “good content.” Tyler also shares how innovation has been a huge factor in the success of their operation. Tyler Froberg is a 5th generation Alvinite. After Graduating Alvin Highschool in 2010, he served 4 years in the United states army. Once he came home, he attended Alvin Community College and then Texas Tech University where he received a bachelors in Agriculture. Tyler spent a short time as an Agriculture Science teacher at Alvin High School before going to run a non-profit farm training fellow veterans to be farmers. Today he proudly helps run his family farm, Frobergs Farm, alongside his uncle Alfred Froberg. He is married to Kristi Froberg who also works at the farm and they have 3 boys. Resources & Links: Pastured Pig Podcast Live Forever: The Songwriting Legacy of Billy Joe Shaver Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Tyler: @farmer.froberg on Instagram, Facebook, Tiktok, Youtube Frobergs Farm website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices28. How to Push Through a Losing Season28. How to Push Through a Losing SeasonOn today’s episode, I’m discussing the concept of “losing seasons” in both personal and professional life. I share the hardest year of my personal life, with hopes of encouraging you that tough seasons always pass and you can get through them. I also share advice on how to navigate losing seasons in your business with analyzing patterns and strategic planning and preparation. Lastly, I share both a practice and a mindset that will help you get through any hardship; whether personally or professionally.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I’m discussing the concept of “losing seasons” in both personal and professional life. I share the hardest year of my personal life, with hopes of encouraging you that tough seasons always pass and you can get through them. I also share advice on how to navigate losing seasons in your business with analyzing patterns and strategic planning and preparation. Lastly, I share both a practice and a mindset that will help you get through any hardship; whether personally or professionally.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>c00b4942-91f4-11ee-ab07-979e98b759ecTue, 05 Dec 2023 10:00:00 -060029:54falsefull2828On today’s episode, I’m discussing the concept of “losing seasons” in both personal and professional life. I share the hardest year of my personal life, with hopes of encouraging you that tough seasons always pass and you can get through them. I also share advice on how to navigate losing seasons in your business with analyzing patterns and strategic planning and preparation. Lastly, I share both a practice and a mindset that will help you get through any hardship; whether personally or professionally. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications. As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn. Resources & Links: Art of the Cowgirl: use code JESSIE for 10% off your ticket purchase Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices27. Managing Conflict, Personally and Professionally, with Jeff Jones27. Managing Conflict, Personally and Professionally, with Jeff JonesOn today’s episode I have the honor of chatting with Jeff Jones all about managing conflict. Whether the conflict is personal or professional, conflict is unavoidable, and I’m confident that this episode will give some helpful tips on managing and resolving conflict.

Jeff Jones currently serves as CFO for Twisted X, a footwear wholesaler based in Decatur, Texas. Resilient in helping organizations flourish, he pursues the diversity and challenges of all role types. As his leadership skills span across CFO, COO, GM, IT, HR, Sales, Trainer, and Consultant roles, Jones demonstrates that in order to understand the goals and needs of a company, you need to understand every department and, more importantly, place the right people in the best position to succeed with the leadership and tools needed. The ability to take a holistic view of an organization, and, be successful in getting the people and numbers to work in sync is his passion.

Additionally, Jones is a mental momentum coach, speaker and writer on topics that include leadership development and management, team building, conflict resolution, peacemaking, and time management. His favorite quote is “It’s better to make a difference than to make a point.”

Resources & Links:


Connect with Jeff:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode I have the honor of chatting with Jeff Jones all about managing conflict. Whether the conflict is personal or professional, conflict is unavoidable, and I’m confident that this episode will give some helpful tips on managing and resolving conflict.

Jeff Jones currently serves as CFO for Twisted X, a footwear wholesaler based in Decatur, Texas. Resilient in helping organizations flourish, he pursues the diversity and challenges of all role types. As his leadership skills span across CFO, COO, GM, IT, HR, Sales, Trainer, and Consultant roles, Jones demonstrates that in order to understand the goals and needs of a company, you need to understand every department and, more importantly, place the right people in the best position to succeed with the leadership and tools needed. The ability to take a holistic view of an organization, and, be successful in getting the people and numbers to work in sync is his passion.

Additionally, Jones is a mental momentum coach, speaker and writer on topics that include leadership development and management, team building, conflict resolution, peacemaking, and time management. His favorite quote is “It’s better to make a difference than to make a point.”

Resources & Links:


Connect with Jeff:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>d138b818-8d5c-11ee-af0b-9b3a2589d75eTue, 28 Nov 2023 10:00:00 -060041:59falsefull2727On today’s episode I have the honor of chatting with Jeff Jones all about managing conflict. Whether the conflict is personal or professional, conflict is unavoidable, and I’m confident that this episode will give some helpful tips on managing and resolving conflict. Jeff Jones currently serves as CFO for Twisted X, a footwear wholesaler based in Decatur, Texas. Resilient in helping organizations flourish, he pursues the diversity and challenges of all role types. As his leadership skills span across CFO, COO, GM, IT, HR, Sales, Trainer, and Consultant roles, Jones demonstrates that in order to understand the goals and needs of a company, you need to understand every department and, more importantly, place the right people in the best position to succeed with the leadership and tools needed. The ability to take a holistic view of an organization, and, be successful in getting the people and numbers to work in sync is his passion. Additionally, Jones is a mental momentum coach, speaker and writer on topics that include leadership development and management, team building, conflict resolution, peacemaking, and time management. His favorite quote is “It’s better to make a difference than to make a point.” Resources & Links: Free Conflict Styles Assessment TKI Assessment Remarkable 7 Habits of Highly Effective People by Stephen Covey The Servant by James Hunter Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jeff: Check out the Twisted X website Follow on TikTok @summitcoachingjeff Connect with on LinkedIn Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices26. Leading with Innovation with NCHA Executive Director Jay Winborn26. Leading with Innovation with NCHA Executive Director Jay WinbornOn today’s episode, we have the Executive Director of the National Cutting Horse Association, Jay Winborn as a guest. Jay is so well-respected and admired not only for his leadership style but also for his innovation and forward-thinking. Today we’re diving into the importance of innovation, how to instill a culture of innovation, and the value of building confidence and buy-in amongst your teammates.

Jay Winborn has an extensive background not only in the equine industry but in growing and developing brands across all businesses. Prior to being at NCHA, Jay was the Executive Director at NRHCA. During his time at the NRCHA he developed and implemented numerous programs that doubled membership, grew both participant and spectator involvement, developed event production and led the NRCHA to financial success. Prior to the NRCHA, Jay served as Marketing Director for Hatco, and directed the Stetson and Resisitol brands for the largest hat manufacturer in the world, and the energy drink company, Red Bull as a marketing manager and event producer.

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]]>On today’s episode, we have the Executive Director of the National Cutting Horse Association, Jay Winborn as a guest. Jay is so well-respected and admired not only for his leadership style but also for his innovation and forward-thinking. Today we’re diving into the importance of innovation, how to instill a culture of innovation, and the value of building confidence and buy-in amongst your teammates.

Jay Winborn has an extensive background not only in the equine industry but in growing and developing brands across all businesses. Prior to being at NCHA, Jay was the Executive Director at NRHCA. During his time at the NRCHA he developed and implemented numerous programs that doubled membership, grew both participant and spectator involvement, developed event production and led the NRCHA to financial success. Prior to the NRCHA, Jay served as Marketing Director for Hatco, and directed the Stetson and Resisitol brands for the largest hat manufacturer in the world, and the energy drink company, Red Bull as a marketing manager and event producer.

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Connect with Jay:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>60d821cc-87d4-11ee-a621-ab11e554f181Tue, 21 Nov 2023 10:00:00 -060037:34falsefull2626On today’s episode, we have the Executive Director of the National Cutting Horse Association, Jay Winborn as a guest. Jay is so well-respected and admired not only for his leadership style but also for his innovation and forward-thinking. Today we’re diving into the importance of innovation, how to instill a culture of innovation, and the value of building confidence and buy-in amongst your teammates. Jay Winborn has an extensive background not only in the equine industry but in growing and developing brands across all businesses. Prior to being at NCHA, Jay was the Executive Director at NRHCA. During his time at the NRCHA he developed and implemented numerous programs that doubled membership, grew both participant and spectator involvement, developed event production and led the NRCHA to financial success. Prior to the NRCHA, Jay served as Marketing Director for Hatco, and directed the Stetson and Resisitol brands for the largest hat manufacturer in the world, and the energy drink company, Red Bull as a marketing manager and event producer. Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jay: National Cutting Horse Association website Follow on Instagram @nchacutting and Facebook @nationalcuttinghorse Subscribe on YouTube @NCHAcutting Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices25. How To Be a Lifelong Learner with BEX Founder Jason Adams25. How To Be a Lifelong Learner with BEX Founder Jason AdamsOn today’s episode, we have a special guest, Jason Adams. Jason is the founder and president of BEX Sunglasses. BEX is known for its world-class fit and for being the standard in reliable eyewear. I know first-hand the incredible quality of their product because BEX is all that my husband and I wear so I’m so excited to share this conversation with you. Jason shares his knowledge and perspective on the characteristics it takes to build a business, the importance of being a lifelong learner, and the value of a niche audience.

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Connect with Jason:


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Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, we have a special guest, Jason Adams. Jason is the founder and president of BEX Sunglasses. BEX is known for its world-class fit and for being the standard in reliable eyewear. I know first-hand the incredible quality of their product because BEX is all that my husband and I wear so I’m so excited to share this conversation with you. Jason shares his knowledge and perspective on the characteristics it takes to build a business, the importance of being a lifelong learner, and the value of a niche audience.

Resources & Links:


Connect with Jason:


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Be sure to subscribe/follow the show so you never miss an episode!

]]>ce9fc750-823e-11ee-ad3d-8b3575ccdd74Tue, 14 Nov 2023 10:00:00 -060042:02falsefull2525On today’s episode, we have a special guest, Jason Adams. Jason is the founder and president of BEX Sunglasses. BEX is known for its world-class fit and for being the standard in reliable eyewear. I know first-hand the incredible quality of their product because BEX is all that my husband and I wear so I’m so excited to share this conversation with you. Jason shares his knowledge and perspective on the characteristics it takes to build a business, the importance of being a lifelong learner, and the value of a niche audience. Resources & Links: Art of the Cowgirl: use code JESSIE for 10% off your ticket purchase Episode 14: Building A Strong Leader Reputation with Keith Mundee The Great Game of Business book Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jason: Check out their website Follow on Instagram @bexsunglasses Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices24. Quitting Your Corporate Job and Coming Back to the Farm with Mary Pat Sass24. Quitting Your Corporate Job and Coming Back to the Farm with Mary Pat SassToday’s guest is the one and only Mary Pat Sass! I am so excited about this conversation because we’re discussing what led Mary Pat to leave her corporate career to come back to her husband's family farming operation and raise her kids as a stay at home mom and become a multi-passionate entrepreneur.

I know this topic will resonate with so many listeners because for so many of us, it’s on our heart to leave our corporate job to be more present with our family and our operation. But, the off-farm income is so important to our livelihood. In today’s episode, Mary Pat shares her story of navigating this big decision and leaning into what her new roles on their operation look like.

Mary Pat Sass is a farm wife and mom who grew up on a dairy farm in Wisconsin. She married a grain farmer from Illinois and now farms alongside her husband's parents, his two brothers, and their families. She shares their farming story on social media and focuses on connecting with other farm women, hoping to inspire them to find the roles that fill their cups. She also enjoys educating consumers on farm basics.

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Connect with Mary Pat:


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]]>Today’s guest is the one and only Mary Pat Sass! I am so excited about this conversation because we’re discussing what led Mary Pat to leave her corporate career to come back to her husband's family farming operation and raise her kids as a stay at home mom and become a multi-passionate entrepreneur.

I know this topic will resonate with so many listeners because for so many of us, it’s on our heart to leave our corporate job to be more present with our family and our operation. But, the off-farm income is so important to our livelihood. In today’s episode, Mary Pat shares her story of navigating this big decision and leaning into what her new roles on their operation look like.

Mary Pat Sass is a farm wife and mom who grew up on a dairy farm in Wisconsin. She married a grain farmer from Illinois and now farms alongside her husband's parents, his two brothers, and their families. She shares their farming story on social media and focuses on connecting with other farm women, hoping to inspire them to find the roles that fill their cups. She also enjoys educating consumers on farm basics.

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Connect with Mary Pat:


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Be sure to subscribe/follow the show so you never miss an episode!

]]>32c4b820-7ce6-11ee-a69b-e3b887bc6475Tue, 07 Nov 2023 10:00:00 -060040:22falsefull2424Today’s guest is the one and only Mary Pat Sass! I am so excited about this conversation because we’re discussing what led Mary Pat to leave her corporate career to come back to her husband's family farming operation and raise her kids as a stay at home mom and become a multi-passionate entrepreneur. I know this topic will resonate with so many listeners because for so many of us, it’s on our heart to leave our corporate job to be more present with our family and our operation. But, the off-farm income is so important to our livelihood. In today’s episode, Mary Pat shares her story of navigating this big decision and leaning into what her new roles on their operation look like. Mary Pat Sass is a farm wife and mom who grew up on a dairy farm in Wisconsin. She married a grain farmer from Illinois and now farms alongside her husband's parents, his two brothers, and their families. She shares their farming story on social media and focuses on connecting with other farm women, hoping to inspire them to find the roles that fill their cups. She also enjoys educating consumers on farm basics. Resources & Links: Homemade uncrustable tool Are you a good fit to work remotely? Learn more here Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Mary Pat: Follow on Instagram @marypat.sass Subscribe/follow her podcast, Beyond the Crops Learn more about Grounded Journals Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices23. How to Add a Revenue Stream to Your Operation with LandTrust Founder Nic De Castro23. How to Add a Revenue Stream to Your Operation with LandTrust Founder Nic De CastroToday we have the coolest guest, Nic De Castro. Nic is full of tenacity and passion, and today he shares his story of founding LandTrust. He talks about the power of trust in relationships, using tech as a connection point between two different audiences, what prepared him to launch a new business, and quite possibly the best part of his story: his growing appreciation for farmers and ranchers since the start of his company.

Nic De Castro is an entrepreneur based in Bozeman, MT where he's building LandTrust, a recreation access network that opens up outdoor recreation opportunities on private lands across the US. Prior to founding LandTrust, Nic spent a decade in the marketing & advertising technology industry where he led sales & partnerships for early-stage companies and built relationships with Fortune 500 companies. Nic grew up fishing, surfing, spearfishing, hunting, and playing baseball in Southern California.

Resources & Links:


Connect with Nic & LandTrust:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Today we have the coolest guest, Nic De Castro. Nic is full of tenacity and passion, and today he shares his story of founding LandTrust. He talks about the power of trust in relationships, using tech as a connection point between two different audiences, what prepared him to launch a new business, and quite possibly the best part of his story: his growing appreciation for farmers and ranchers since the start of his company.

Nic De Castro is an entrepreneur based in Bozeman, MT where he's building LandTrust, a recreation access network that opens up outdoor recreation opportunities on private lands across the US. Prior to founding LandTrust, Nic spent a decade in the marketing & advertising technology industry where he led sales & partnerships for early-stage companies and built relationships with Fortune 500 companies. Nic grew up fishing, surfing, spearfishing, hunting, and playing baseball in Southern California.

Resources & Links:


Connect with Nic & LandTrust:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>9dd8c99a-74bb-11ee-ae91-fb6bbfb5808eTue, 31 Oct 2023 09:00:00 -060034:24falsefull2323Today we have the coolest guest, Nic De Castro. Nic is full of tenacity and passion, and today he shares his story of founding LandTrust. He talks about the power of trust in relationships, using tech as a connection point between two different audiences, what prepared him to launch a new business, and quite possibly the best part of his story: his growing appreciation for farmers and ranchers since the start of his company. Nic De Castro is an entrepreneur based in Bozeman, MT where he's building LandTrust, a recreation access network that opens up outdoor recreation opportunities on private lands across the US. Prior to founding LandTrust, Nic spent a decade in the marketing & advertising technology industry where he led sales & partnerships for early-stage companies and built relationships with Fortune 500 companies. Nic grew up fishing, surfing, spearfishing, hunting, and playing baseball in Southern California. Resources & Links: Carl Sandburg quote Book: Rework Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Nic & LandTrust: Check out their website Follow them on Instagram @landtrust_inc and @landtrust_hunt Connect on LinkedIn Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices22. 3 Things I've Learned in 3 Years of Of The West22. 3 Things I've Learned in 3 Years of Of The WestToday’s episode is a celebration of THREE years of Of The West! In honor of our birthday, we have a brand new website and brand refresh that I’m so excited for you guys to see. In this episode I’m sharing why we updated the website and some of the awesome new features it has to serve you better. I’m also sharing three of the biggest lessons I’ve learned in the last three years of business.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Today’s episode is a celebration of THREE years of Of The West! In honor of our birthday, we have a brand new website and brand refresh that I’m so excited for you guys to see. In this episode I’m sharing why we updated the website and some of the awesome new features it has to serve you better. I’m also sharing three of the biggest lessons I’ve learned in the last three years of business.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>8f95e4c0-6f5d-11ee-96b2-6399083b7a69Tue, 24 Oct 2023 09:00:00 -060029:54falsefull2222Today’s episode is a celebration of THREE years of Of The West! In honor of our birthday, we have a brand new website and brand refresh that I’m so excited for you guys to see. In this episode I’m sharing why we updated the website and some of the awesome new features it has to serve you better. I’m also sharing three of the biggest lessons I’ve learned in the last three years of business. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications. As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn. Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices21. How To Cultivate Confidence with Lindsay Branquinho21. How To Cultivate Confidence with Lindsay BranquinhoOn today’s episode, I have guest Lindsay Branquinho and we’re talking all about how to cultivate confidence. We cover the importance of getting out of your comfort zone, that action breeds confidence, the value of leaning into who you truly are, and how it’s always worth it to be brave.

Lindsay Branquinho is a mother of three, wife of a rodeo cowboy, business owner of 10+ years, and podcast host. She grew up in Northern Arizona to a family with deep roots in agriculture and a rich heritage in the western way of life. Rodeo has been a part of her life for as long as she can remember and she left college to pursue a professional rodeo career where she met her husband, 5x world champion steer wrestler, Luke Branquinho. Together they have been raising their three boys both on the family cattle ranch in California, and now in Texas.

Resources & Links:


Connect with Lindsay:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I have guest Lindsay Branquinho and we’re talking all about how to cultivate confidence. We cover the importance of getting out of your comfort zone, that action breeds confidence, the value of leaning into who you truly are, and how it’s always worth it to be brave.

Lindsay Branquinho is a mother of three, wife of a rodeo cowboy, business owner of 10+ years, and podcast host. She grew up in Northern Arizona to a family with deep roots in agriculture and a rich heritage in the western way of life. Rodeo has been a part of her life for as long as she can remember and she left college to pursue a professional rodeo career where she met her husband, 5x world champion steer wrestler, Luke Branquinho. Together they have been raising their three boys both on the family cattle ranch in California, and now in Texas.

Resources & Links:


Connect with Lindsay:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>355fac6e-6c67-11ee-867c-1bb471186a69Tue, 17 Oct 2023 09:00:00 -060044:40falsefull2121On today’s episode, I have guest Lindsay Branquinho and we’re talking all about how to cultivate confidence. We cover the importance of getting out of your comfort zone, that action breeds confidence, the value of leaning into who you truly are, and how it’s always worth it to be brave. Lindsay Branquinho is a mother of three, wife of a rodeo cowboy, business owner of 10+ years, and podcast host. She grew up in Northern Arizona to a family with deep roots in agriculture and a rich heritage in the western way of life. Rodeo has been a part of her life for as long as she can remember and she left college to pursue a professional rodeo career where she met her husband, 5x world champion steer wrestler, Luke Branquinho. Together they have been raising their three boys both on the family cattle ranch in California, and now in Texas. Resources & Links: Art of the Cowgirl: use code JESSIE for 10% off your ticket purchase Paige Lawrence business coach Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Lindsay: Follow on Instagram @lindsaybranquinho@shop.favour@companion.pass Check out her boutique, Favour Subscribe to her podcast, Companion Pass Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices20. Growing Through Hardships with Katelyn Kaney20. Growing Through Hardships with Katelyn KaneyOn today’s episode, I have guest Katelyn Kaney as she shares her impressive and inspiring story of navigating and growing through hard times in life and business.

Katelyn Kaney is an American businesswoman. She is the CEO of Cattaneo Bros, a handcrafted snacks company, that was founded in 1947 and remains one of the oldest family owned and operated jerky and sausage factories in America.

Katelyn’s journey through the loss of her parents and her brother Michael Kaney II, has left her with a renewed mission to raise awareness about healthy eating, the importance of reading ingredients, and living an active lifestyle. With a background in agriculture, she has always valued knowing where her food came from and fostering respectful relationships with ranchers and farmers.

When Katelyn is not running Cattaneo Bros you will find her in her most important role as mom to her twin 8 year old boys, Brody and Hudson. She loves to golf and do all things outdoors with her boys, as well as volunteering in the community and continuing to build on the strong foundation that her parents left for her. She also owns and operates, The Mercantile, a modern mercantile and specialty gift shop in downtown SLO and she just recently opened her new venture, The Hat Bar by Kate Kaney in downtown SLO.

Resources & Links:


Connect with Katelyn:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I have guest Katelyn Kaney as she shares her impressive and inspiring story of navigating and growing through hard times in life and business.

Katelyn Kaney is an American businesswoman. She is the CEO of Cattaneo Bros, a handcrafted snacks company, that was founded in 1947 and remains one of the oldest family owned and operated jerky and sausage factories in America.

Katelyn’s journey through the loss of her parents and her brother Michael Kaney II, has left her with a renewed mission to raise awareness about healthy eating, the importance of reading ingredients, and living an active lifestyle. With a background in agriculture, she has always valued knowing where her food came from and fostering respectful relationships with ranchers and farmers.

When Katelyn is not running Cattaneo Bros you will find her in her most important role as mom to her twin 8 year old boys, Brody and Hudson. She loves to golf and do all things outdoors with her boys, as well as volunteering in the community and continuing to build on the strong foundation that her parents left for her. She also owns and operates, The Mercantile, a modern mercantile and specialty gift shop in downtown SLO and she just recently opened her new venture, The Hat Bar by Kate Kaney in downtown SLO.

Resources & Links:


Connect with Katelyn:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>e795ca4a-65cc-11ee-9b0b-e71ea2afe3c2Tue, 10 Oct 2023 09:00:00 -060040:39falsefull2020On today’s episode, I have guest Katelyn Kaney as she shares her impressive and inspiring story of navigating and growing through hard times in life and business. Katelyn Kaney is an American businesswoman. She is the CEO of Cattaneo Bros, a handcrafted snacks company, that was founded in 1947 and remains one of the oldest family owned and operated jerky and sausage factories in America. Katelyn’s journey through the loss of her parents and her brother Michael Kaney II, has left her with a renewed mission to raise awareness about healthy eating, the importance of reading ingredients, and living an active lifestyle. With a background in agriculture, she has always valued knowing where her food came from and fostering respectful relationships with ranchers and farmers. When Katelyn is not running Cattaneo Bros you will find her in her most important role as mom to her twin 8 year old boys, Brody and Hudson. She loves to golf and do all things outdoors with her boys, as well as volunteering in the community and continuing to build on the strong foundation that her parents left for her. She also owns and operates, The Mercantile, a modern mercantile and specialty gift shop in downtown SLO and she just recently opened her new venture, The Hat Bar by Kate Kaney in downtown SLO. Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Katelyn: Follow on Instagram @katekaney Cattaneo Bros.: website, Instagram, Facebook The Mercantile: website, Instagram, Facebook The Hat Bar, by Kate Kaney: Instagram, Facebook Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices19. Q&A #2: Getting Personal with Jessie Jarvis19. Q&A #2: Getting Personal with Jessie JarvisToday we’re sharing a bit of behind-the-scenes with our second Q&A episode! A few weeks ago, I had you guys submit questions about Of The West; whether the questions were about ranch life, personal life, business or entrepreneurship related - nothing was off limits. With me today is our amazing Marketing Director of Of The West, Sarah Wilson, to put me in the hot seat. Today’s particular questions are a bit more personal and will hopefully help you get to know me a bit better.

I’ll share my answers to these questions:

  • What my roles are as a ranch wife
  • How to get your spouse on board with your big dreams and ambitions
  • If I’ve ever had people discount my knowledge being a female in agriculture
  • How I escape from work at home and be present with my kids

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Today we’re sharing a bit of behind-the-scenes with our second Q&A episode! A few weeks ago, I had you guys submit questions about Of The West; whether the questions were about ranch life, personal life, business or entrepreneurship related - nothing was off limits. With me today is our amazing Marketing Director of Of The West, Sarah Wilson, to put me in the hot seat. Today’s particular questions are a bit more personal and will hopefully help you get to know me a bit better.

I’ll share my answers to these questions:

  • What my roles are as a ranch wife
  • How to get your spouse on board with your big dreams and ambitions
  • If I’ve ever had people discount my knowledge being a female in agriculture
  • How I escape from work at home and be present with my kids

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>d9d2e97a-5e6e-11ee-93f4-df190b30d280Tue, 03 Oct 2023 09:00:00 -060029:19falsefull1919Today we’re sharing a bit of behind-the-scenes with our second Q&A episode! A few weeks ago, I had you guys submit questions about Of The West; whether the questions were about ranch life, personal life, business or entrepreneurship related - nothing was off limits. With me today is our amazing Marketing Director of Of The West, Sarah Wilson, to put me in the hot seat. Today’s particular questions are a bit more personal and will hopefully help you get to know me a bit better. I’ll share my answers to these questions: What my roles are as a ranch wife How to get your spouse on board with your big dreams and ambitions If I’ve ever had people discount my knowledge being a female in agriculture How I escape from work at home and be present with my kids Resources & Links: The 5 Love Languages book Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices18. Preparing For the Future While Honoring the Past with Logan Ipsen18. Preparing For the Future While Honoring the Past with Logan IpsenToday we have the president of Western Livestock Journal, Logan Ipsen. I’m so excited to share Logan's career experiences and knowledge with you because his career trajectory is so relatable and encouraging. We cover the challenges and opportunities that come with staying relevant, preparing for the future, and evolving while also honoring the past.

Logan Ipsen grew up in Montpelier, ID on a cow/calf operation where he was the fifth generation to be raised. He went on to Utah State University where he received an education in Animal Science and AgBusiness. After college, he was hired by the American Angus Association to cover CA, NV, AZ, and UT. In 2012, he transitioned to Western Livestock Journal . In 2022, National Livestock, Oklahoma City, OK, purchased WLJ and the transition into the role as president took shape. He is tasked with being a team leader, helping field staff on key accounts, and building the WLJ brand. The main goal is to find ways to bridge the gap between print vs digital.

Resources & Links:


Connect with Logan:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Today we have the president of Western Livestock Journal, Logan Ipsen. I’m so excited to share Logan's career experiences and knowledge with you because his career trajectory is so relatable and encouraging. We cover the challenges and opportunities that come with staying relevant, preparing for the future, and evolving while also honoring the past.

Logan Ipsen grew up in Montpelier, ID on a cow/calf operation where he was the fifth generation to be raised. He went on to Utah State University where he received an education in Animal Science and AgBusiness. After college, he was hired by the American Angus Association to cover CA, NV, AZ, and UT. In 2012, he transitioned to Western Livestock Journal . In 2022, National Livestock, Oklahoma City, OK, purchased WLJ and the transition into the role as president took shape. He is tasked with being a team leader, helping field staff on key accounts, and building the WLJ brand. The main goal is to find ways to bridge the gap between print vs digital.

Resources & Links:


Connect with Logan:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>2874e944-58b0-11ee-8998-1382519a9787Tue, 26 Sep 2023 09:00:00 -060040:42falsefull1818Today we have the president of Western Livestock Journal, Logan Ipsen. I’m so excited to share Logan's career experiences and knowledge with you because his career trajectory is so relatable and encouraging. We cover the challenges and opportunities that come with staying relevant, preparing for the future, and evolving while also honoring the past. Logan Ipsen grew up in Montpelier, ID on a cow/calf operation where he was the fifth generation to be raised. He went on to Utah State University where he received an education in Animal Science and AgBusiness. After college, he was hired by the American Angus Association to cover CA, NV, AZ, and UT. In 2012, he transitioned to Western Livestock Journal . In 2022, National Livestock, Oklahoma City, OK, purchased WLJ and the transition into the role as president took shape. He is tasked with being a team leader, helping field staff on key accounts, and building the WLJ brand. The main goal is to find ways to bridge the gap between print vs digital. Resources & Links: Jim Collins books Navigating Your Next Step - FREE Webinar! Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Logan: Check out their website Follow on Instagram @westernlivestockjournal Follow on Facebook Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices17. How to Create a Life in Western Sports without Industry Experience with Jenna Morr17. How to Create a Life in Western Sports without Industry Experience with Jenna MorrOn today’s episode, I’m joined by Jenna Morr. Jenna has a wide range of experiences and today she shares her story on creating a life in western sports without having grown up in the industry. The power of networking, staying true to your authentic self, and the importance of over delivering are all pieces of her success that we cover today.

Jenna Morr grew up in a small town in Indiana and found herself ready to take a leap of faith into the western sports industry. Working at PBR, Cavender's, and now with Teton Ridge Sports, a western sports, entertainment, and media company where she is Director of Content and Social Media. Although her background spans experience in marketing, PR, events, and athlete relations, her primary focus is bringing to life The American Rodeo and the Arizona Ridge Riders through the storytelling of athletes, brands, and partnerships in the social and digital space.

Her love for the western lifestyle and culture has grown beyond just a job or career, but instead a passion for elevating the industry's growth opportunities, especially for athletes.

Jenna is an avid fan of live music, traveling, the Michigan State Spartans, and basset hounds.

Resources & Links:


Connect with Jenna:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I’m joined by Jenna Morr. Jenna has a wide range of experiences and today she shares her story on creating a life in western sports without having grown up in the industry. The power of networking, staying true to your authentic self, and the importance of over delivering are all pieces of her success that we cover today.

Jenna Morr grew up in a small town in Indiana and found herself ready to take a leap of faith into the western sports industry. Working at PBR, Cavender's, and now with Teton Ridge Sports, a western sports, entertainment, and media company where she is Director of Content and Social Media. Although her background spans experience in marketing, PR, events, and athlete relations, her primary focus is bringing to life The American Rodeo and the Arizona Ridge Riders through the storytelling of athletes, brands, and partnerships in the social and digital space.

Her love for the western lifestyle and culture has grown beyond just a job or career, but instead a passion for elevating the industry's growth opportunities, especially for athletes.

Jenna is an avid fan of live music, traveling, the Michigan State Spartans, and basset hounds.

Resources & Links:


Connect with Jenna:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>a815d4a6-568f-11ee-aba7-0342c1561d0fTue, 19 Sep 2023 09:00:00 -060038:27falsefull1717On today’s episode, I’m joined by Jenna Morr. Jenna has a wide range of experiences and today she shares her story on creating a life in western sports without having grown up in the industry. The power of networking, staying true to your authentic self, and the importance of over delivering are all pieces of her success that we cover today. Jenna Morr grew up in a small town in Indiana and found herself ready to take a leap of faith into the western sports industry. Working at PBR, Cavender's, and now with Teton Ridge Sports, a western sports, entertainment, and media company where she is Director of Content and Social Media. Although her background spans experience in marketing, PR, events, and athlete relations, her primary focus is bringing to life The American Rodeo and the Arizona Ridge Riders through the storytelling of athletes, brands, and partnerships in the social and digital space. Her love for the western lifestyle and culture has grown beyond just a job or career, but instead a passion for elevating the industry's growth opportunities, especially for athletes. Jenna is an avid fan of live music, traveling, the Michigan State Spartans, and basset hounds. Resources & Links: Navigating Your Next Step - FREE Webinar! Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jenna: Follow on Instagram @thejennamorr Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices16. Q&A #1 with Jessie Jarvis16. Q&A #1 with Jessie JarvisToday we’re sharing a bit of behind-the-scenes in our first Q&A episode! A few weeks ago, I had you guys submit questions about Of The West; whether the questions were about ranch life, personal life, business or entrepreneurship related - nothing was off limits. You all had great questions and I’m so excited to answer some of them today! With me today is our amazing Marketing Director of Of The West, Sarah Wilson, to put me in the hot seat and ask me these questions.

I’ll share my answers to these questions:

  • How and why I started Of The West
  • If we’re ever going to expand Of The West
  • If there is a feature for freelancers to post their services to be hired on Of The West
  • The program we use to build our marketing graphics and how far out we plan content
  • If we offer resume assistance

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>Today we’re sharing a bit of behind-the-scenes in our first Q&A episode! A few weeks ago, I had you guys submit questions about Of The West; whether the questions were about ranch life, personal life, business or entrepreneurship related - nothing was off limits. You all had great questions and I’m so excited to answer some of them today! With me today is our amazing Marketing Director of Of The West, Sarah Wilson, to put me in the hot seat and ask me these questions.

I’ll share my answers to these questions:

  • How and why I started Of The West
  • If we’re ever going to expand Of The West
  • If there is a feature for freelancers to post their services to be hired on Of The West
  • The program we use to build our marketing graphics and how far out we plan content
  • If we offer resume assistance

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>b9f5229c-4e3a-11ee-928f-531712dd00c8Tue, 12 Sep 2023 09:00:00 -060030:47falsefull1616Today we’re sharing a bit of behind-the-scenes in our first Q&A episode! A few weeks ago, I had you guys submit questions about Of The West; whether the questions were about ranch life, personal life, business or entrepreneurship related - nothing was off limits. You all had great questions and I’m so excited to answer some of them today! With me today is our amazing Marketing Director of Of The West, Sarah Wilson, to put me in the hot seat and ask me these questions. I’ll share my answers to these questions: How and why I started Of The West If we’re ever going to expand Of The West If there is a feature for freelancers to post their services to be hired on Of The West The program we use to build our marketing graphics and how far out we plan content If we offer resume assistance Resources & Links: Navigating Your Next Step - FREE Webinar! Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices15. Embracing Change Within Your Career with Tara Vander Dussen15. Embracing Change Within Your Career with Tara Vander DussenOn today’s episode, I’m joined by Tara Vander Dussen as we talk all about embracing change within your career, leaning into your unique experiences, and moving forward with where you’re being called.

Tara is a dynamic and passionate individual hailing from the beautiful state of New Mexico. As a fifth-generation dairy farmer, she carries on a proud family tradition rooted in the land. While her husband, Daniel, manages the day-to-day operations of his family's dairy farm, Tara has carved out her own niche as an environmental consultant, speaker, online agriculture advocate, and podcaster. Tara's influence extends far beyond the borders of her home state. She has been invited to speak at prestigious national and global conferences, showcasing her knowledge and insights on dairy sustainability.

Resources & Links:


Connect with Tara:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I’m joined by Tara Vander Dussen as we talk all about embracing change within your career, leaning into your unique experiences, and moving forward with where you’re being called.

Tara is a dynamic and passionate individual hailing from the beautiful state of New Mexico. As a fifth-generation dairy farmer, she carries on a proud family tradition rooted in the land. While her husband, Daniel, manages the day-to-day operations of his family's dairy farm, Tara has carved out her own niche as an environmental consultant, speaker, online agriculture advocate, and podcaster. Tara's influence extends far beyond the borders of her home state. She has been invited to speak at prestigious national and global conferences, showcasing her knowledge and insights on dairy sustainability.

Resources & Links:


Connect with Tara:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>ba721ce8-48db-11ee-afb1-eb161a02b7fcTue, 05 Sep 2023 09:00:00 -060033:37falsefull1515On today’s episode, I’m joined by Tara Vander Dussen as we talk all about embracing change within your career, leaning into your unique experiences, and moving forward with where you’re being called. Tara is a dynamic and passionate individual hailing from the beautiful state of New Mexico. As a fifth-generation dairy farmer, she carries on a proud family tradition rooted in the land. While her husband, Daniel, manages the day-to-day operations of his family's dairy farm, Tara has carved out her own niche as an environmental consultant, speaker, online agriculture advocate, and podcaster. Tara's influence extends far beyond the borders of her home state. She has been invited to speak at prestigious national and global conferences, showcasing her knowledge and insights on dairy sustainability. Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Tara: Follow on Instagram @taravanderdussen Connect with on LinkedIn Subscribe to their podcast, Discover Ag Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices14. Building A Strong Leader Reputation with Keith Mundee14. Building A Strong Leader Reputation with Keith MundeeOn today’s episode, I’m joined by Keith Mundee, the President of American Hat Company. Keith is a very successful leader and has been at the helm of many western brands. Today he’s giving us insight as to how he has built his leadership style, qualities he looks for when hiring, tips for managing employees, the power of goal-setting, and so much more!

Keith Mundee is the President of American Hat Company and has been in the western apparel industry for the past 23 years. He’s married to his wife of 38 years, Terri, and they have two grown daughters and five grandchildren. Keith and Terri reside in Bowie, Texas.

Resources & Links:


Connect with Keith:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I’m joined by Keith Mundee, the President of American Hat Company. Keith is a very successful leader and has been at the helm of many western brands. Today he’s giving us insight as to how he has built his leadership style, qualities he looks for when hiring, tips for managing employees, the power of goal-setting, and so much more!

Keith Mundee is the President of American Hat Company and has been in the western apparel industry for the past 23 years. He’s married to his wife of 38 years, Terri, and they have two grown daughters and five grandchildren. Keith and Terri reside in Bowie, Texas.

Resources & Links:


Connect with Keith:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>a7791776-4594-11ee-8d64-57730994c8aeTue, 29 Aug 2023 09:00:00 -060034:34falsefull1414On today’s episode, I’m joined by Keith Mundee, the President of American Hat Company. Keith is a very successful leader and has been at the helm of many western brands. Today he’s giving us insight as to how he has built his leadership style, qualities he looks for when hiring, tips for managing employees, the power of goal-setting, and so much more! Keith Mundee is the President of American Hat Company and has been in the western apparel industry for the past 23 years. He’s married to his wife of 38 years, Terri, and they have two grown daughters and five grandchildren. Keith and Terri reside in Bowie, Texas. Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Keith: Follow on Instagram @americanhatco Follow on Facebook @americanhatcompany Check out their website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices13. The Power in Leading by Example13. The Power in Leading by Example On today’s episode, I’m talking all about the power of leading by example. As a leader in any capacity, it is so important to be an encouragement to those around you by walking the walk, not just talking the talk. Life is really less about what we say, and more about what we do, and doing the things ourselves that we expect of others.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I’m talking all about the power of leading by example. As a leader in any capacity, it is so important to be an encouragement to those around you by walking the walk, not just talking the talk. Life is really less about what we say, and more about what we do, and doing the things ourselves that we expect of others.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>702814ec-3dde-11ee-a1d9-e7ae38f89acaTue, 22 Aug 2023 09:00:00 -060016:35falsefull1313On today’s episode, I’m talking all about the power of leading by example. As a leader in any capacity, it is so important to be an encouragement to those around you by walking the walk, not just talking the talk. Life is really less about what we say, and more about what we do, and doing the things ourselves that we expect of others. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications. As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn. Resources & Links: Navigating Your Next Step - FREE Webinar! Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices12. Solution-Based Entrepreneurship with Mary Heffernan of Five Marys Farms12. Solution-Based Entrepreneurship with Mary Heffernan of Five Marys FarmsOn today’s episode, I’m joined by Mary Heffernan of Five Marys Farms. In our conversation, Mary shares their approach of solution-based entrepreneurship, her perspective on including kids on the ranch and in business, and leaning into the hard to persevere past roadblocks.

Mary and her husband, Brian, of Five Marys Farms spent years in the business world in Silicon Valley before becoming cattle ranchers almost 10 years ago, alongside their four daughters (all named Mary!) in the mountains of Northern California. Mary has started over 20 small businesses in different industries and shares her knowledge about building a business from scratch with other entrepreneurs through her business courses. Mary has authored two cookbooks and is focused on building businesses around the heart of the ranch, including Five Marys Burgerhouse, M5 Ranch School, M5 Entrepreneurs Academy, Five Marys Custom Meat Co., and more!

Resources & Links:


Connect with Mary:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I’m joined by Mary Heffernan of Five Marys Farms. In our conversation, Mary shares their approach of solution-based entrepreneurship, her perspective on including kids on the ranch and in business, and leaning into the hard to persevere past roadblocks.

Mary and her husband, Brian, of Five Marys Farms spent years in the business world in Silicon Valley before becoming cattle ranchers almost 10 years ago, alongside their four daughters (all named Mary!) in the mountains of Northern California. Mary has started over 20 small businesses in different industries and shares her knowledge about building a business from scratch with other entrepreneurs through her business courses. Mary has authored two cookbooks and is focused on building businesses around the heart of the ranch, including Five Marys Burgerhouse, M5 Ranch School, M5 Entrepreneurs Academy, Five Marys Custom Meat Co., and more!

Resources & Links:


Connect with Mary:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>aa1a5d7e-37ab-11ee-9e9a-430fa3dba2a9Tue, 15 Aug 2023 09:00:00 -060038:13falsefull1212On today’s episode, I’m joined by Mary Heffernan of Five Marys Farms. In our conversation, Mary shares their approach of solution-based entrepreneurship, her perspective on including kids on the ranch and in business, and leaning into the hard to persevere past roadblocks. Mary and her husband, Brian, of Five Marys Farms spent years in the business world in Silicon Valley before becoming cattle ranchers almost 10 years ago, alongside their four daughters (all named Mary!) in the mountains of Northern California. Mary has started over 20 small businesses in different industries and shares her knowledge about building a business from scratch with other entrepreneurs through her business courses. Mary has authored two cookbooks and is focused on building businesses around the heart of the ranch, including Five Marys Burgerhouse, M5 Ranch School, M5 Entrepreneurs Academy, Five Marys Custom Meat Co., and more! Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Mary: Follow on Instagram @fivemarysfarms and @m5entrepreneurs Check out their website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices11. Servant Leadership with Certified Angus Beef President, John Stika, PhD11. Servant Leadership with Certified Angus Beef President, John Stika, PhDOn today’s episode, I’m joined by the president of Certified Angus Beef, Dr. John Stika. John is sharing his strategies for effective communication, tips on receiving feedback and constructive criticism, and the evolution of leadership in the last 20 years. Most importantly, John shares insight on his servant-hearted leadership style and the importance of a people-first culture.

As president of the Certified Angus Beef® brand, John Stika leads a team dedicated to earning the trust of consumers around the world by consistently delivering the best beef experience possible. Through a vision focused on connecting people from pasture to plate, John and a passionate team work to grow demand for the branded beef and increase the value of registered Angus cattle, enhancing the lives and businesses of farming and ranching families and all who touch the brand along the way to the consumer.

Resources & Links:


Connect with Dr. John Stika:

  • Check out the Certified Angus Beef website

Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I’m joined by the president of Certified Angus Beef, Dr. John Stika. John is sharing his strategies for effective communication, tips on receiving feedback and constructive criticism, and the evolution of leadership in the last 20 years. Most importantly, John shares insight on his servant-hearted leadership style and the importance of a people-first culture.

As president of the Certified Angus Beef® brand, John Stika leads a team dedicated to earning the trust of consumers around the world by consistently delivering the best beef experience possible. Through a vision focused on connecting people from pasture to plate, John and a passionate team work to grow demand for the branded beef and increase the value of registered Angus cattle, enhancing the lives and businesses of farming and ranching families and all who touch the brand along the way to the consumer.

Resources & Links:


Connect with Dr. John Stika:

  • Check out the Certified Angus Beef website

Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>2b3407be-354c-11ee-879b-8337eaf89510Tue, 08 Aug 2023 09:00:00 -060027:30falsefull1111On today’s episode, I’m joined by the president of Certified Angus Beef, Dr. John Stika. John is sharing his strategies for effective communication, tips on receiving feedback and constructive criticism, and the evolution of leadership in the last 20 years. Most importantly, John shares insight on his servant-hearted leadership style and the importance of a people-first culture. As president of the Certified Angus Beef® brand, John Stika leads a team dedicated to earning the trust of consumers around the world by consistently delivering the best beef experience possible. Through a vision focused on connecting people from pasture to plate, John and a passionate team work to grow demand for the branded beef and increase the value of registered Angus cattle, enhancing the lives and businesses of farming and ranching families and all who touch the brand along the way to the consumer. Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Dr. John Stika: Check out the Certified Angus Beef website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices10. How To Set Your Goals Successfully10. How To Set Your Goals Successfully On today’s episode, I’m sharing how to set your goals successfully. You’ll learn the two different types of goals and a way to keep your goals visual and top-of-mind. I’m talking all about the power of goal setting, how to attack your goals so that you can achieve your big dreams, and the value of setting goals that matter to you and align with your purpose.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I’m sharing how to set your goals successfully. You’ll learn the two different types of goals and a way to keep your goals visual and top-of-mind. I’m talking all about the power of goal setting, how to attack your goals so that you can achieve your big dreams, and the value of setting goals that matter to you and align with your purpose.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>120762f0-2c8b-11ee-853b-53af47ddbf83Tue, 01 Aug 2023 09:00:00 -060026:21falsefull1010On today’s episode, I’m sharing how to set your goals successfully. You’ll learn the two different types of goals and a way to keep your goals visual and top-of-mind. I’m talking all about the power of goal setting, how to attack your goals so that you can achieve your big dreams, and the value of setting goals that matter to you and align with your purpose. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications. As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn. Resources & Links: Supplies Needed Connect with Allison Dunn with Deliberate Directions on IG @deliberatedirections Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices9. The Value of Investing In Yourself with Natalie Kovarik9. The Value of Investing In Yourself with Natalie KovarikOn today’s episode, I’m joined by Natalie Kovarik as we chat all about the value of investing in yourself, the power of personal development and the passion and courage it takes to succeed in life and business.

Natalie Kovarik is the co-host of the popular podcast Discover Ag as well as the co-founder of Elevate Ag - an online course and community providing producers with the tools they need to successfully advocate and share online. She and her husband live in Central Nebraska where they own and operate Kovarik Cattle Co, a cow-calf operation with a growing registered herd. For the past 3 years, Natalie has been sharing her ranching and family story online to showcase the beauty behind the western lifestyle as well as foster a community that supports and trusts in Agriculture as much as she does.

Resources & Links:


Connect with Natalie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I’m joined by Natalie Kovarik as we chat all about the value of investing in yourself, the power of personal development and the passion and courage it takes to succeed in life and business.

Natalie Kovarik is the co-host of the popular podcast Discover Ag as well as the co-founder of Elevate Ag - an online course and community providing producers with the tools they need to successfully advocate and share online. She and her husband live in Central Nebraska where they own and operate Kovarik Cattle Co, a cow-calf operation with a growing registered herd. For the past 3 years, Natalie has been sharing her ranching and family story online to showcase the beauty behind the western lifestyle as well as foster a community that supports and trusts in Agriculture as much as she does.

Resources & Links:


Connect with Natalie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>735cdea8-27b4-11ee-bf75-c3e62967b99fTue, 25 Jul 2023 09:00:00 -060033:53falsefull99On today’s episode, I’m joined by Natalie Kovarik as we chat all about the value of investing in yourself, the power of personal development and the passion and courage it takes to succeed in life and business. Natalie Kovarik is the co-host of the popular podcast Discover Ag as well as the co-founder of Elevate Ag - an online course and community providing producers with the tools they need to successfully advocate and share online. She and her husband live in Central Nebraska where they own and operate Kovarik Cattle Co, a cow-calf operation with a growing registered herd. For the past 3 years, Natalie has been sharing her ranching and family story online to showcase the beauty behind the western lifestyle as well as foster a community that supports and trusts in Agriculture as much as she does. Resources & Links: The Quote of the Day Show podcast Climbing with Coach Kiah podcast Gather in Growth podcast Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Natalie: Follow on Instagram @nataliekovarik Subscribe to the Discover Ag podcast Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices8. How to Inspire a Team with Arizona Ridge Riders Coach Colby Yates8. How to Inspire a Team with Arizona Ridge Riders Coach Colby YatesOn today’s episode, I’m joined by Colby Yates. We talk about the adjustment from competing as individuals vs. as a team, nourishing relationships with your teammates, and navigating both character traits and skills of each teammate.

Colby Yates is no stranger to competing on bull riding’s biggest stages. Throughout his 10-year professional career, Yates made five appearances at the PBR World Finals, qualified for the National Finals Rodeo, was crowned the 2011 Iron Cowboy Champion, and currently is the Co-Coach for the Arizona Ridge Riders, one of the inaugural teams of the PBR Teams. Aside from multiple event titles in his career, Yates also etched his name in the history books, setting two NFR round scoring records, which he still holds today. As both an ambassador and mentor, he has dedicated much of his life to helping develop well-rounded bull riders both on and off the dirt as well as being an advocate for current and future bull riders in his role as a rider representative on the PBR competition committee. In addition to coaching the Ridge Riders, he also serves as an on-air host and analyst for The American Rodeo and Teton Ridge+.

Resources & Links:


Connect with Colby:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I’m joined by Colby Yates. We talk about the adjustment from competing as individuals vs. as a team, nourishing relationships with your teammates, and navigating both character traits and skills of each teammate.

Colby Yates is no stranger to competing on bull riding’s biggest stages. Throughout his 10-year professional career, Yates made five appearances at the PBR World Finals, qualified for the National Finals Rodeo, was crowned the 2011 Iron Cowboy Champion, and currently is the Co-Coach for the Arizona Ridge Riders, one of the inaugural teams of the PBR Teams. Aside from multiple event titles in his career, Yates also etched his name in the history books, setting two NFR round scoring records, which he still holds today. As both an ambassador and mentor, he has dedicated much of his life to helping develop well-rounded bull riders both on and off the dirt as well as being an advocate for current and future bull riders in his role as a rider representative on the PBR competition committee. In addition to coaching the Ridge Riders, he also serves as an on-air host and analyst for The American Rodeo and Teton Ridge+.

Resources & Links:


Connect with Colby:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>e8a8ce74-21ce-11ee-b470-c3b9a8d61374Tue, 18 Jul 2023 09:00:00 -060041:17falsefull88On today’s episode, I’m joined by Colby Yates. We talk about the adjustment from competing as individuals vs. as a team, nourishing relationships with your teammates, and navigating both character traits and skills of each teammate. Colby Yates is no stranger to competing on bull riding’s biggest stages. Throughout his 10-year professional career, Yates made five appearances at the PBR World Finals, qualified for the National Finals Rodeo, was crowned the 2011 Iron Cowboy Champion, and currently is the Co-Coach for the Arizona Ridge Riders, one of the inaugural teams of the PBR Teams. Aside from multiple event titles in his career, Yates also etched his name in the history books, setting two NFR round scoring records, which he still holds today. As both an ambassador and mentor, he has dedicated much of his life to helping develop well-rounded bull riders both on and off the dirt as well as being an advocate for current and future bull riders in his role as a rider representative on the PBR competition committee. In addition to coaching the Ridge Riders, he also serves as an on-air host and analyst for The American Rodeo and Teton Ridge+. Resources & Links: Western Sports Foundation Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Colby: Follow on Instagram @colbyyates and @arizonaridgeriders Check out the PBR website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices7. The Rapid Fire Round with Jessie7. The Rapid Fire Round with JessieIn each guest episode, I ask the guest four rapid fire questions. I have thoroughly enjoyed the answers that the guests have given so far and I have been reminded that sometimes the most monumental takeaways are usually very simple at their core. Sometimes we expect answers to be big, groundbreaking things, but in reality, we are often most effective when we don’t overcomplicate things. In today’s episode, I am going to share MY answers to the four rapid fire questions:

  1. What is the best piece of business or personal advice that you’ve ever been given?
  2. If you could give people any words of wisdom and you knew they would take them to heart, what would they be?
  3. If you could go to dinner with anyone, dead or alive, who would it be?
  4. What is one quote that you lead your life by?

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Be sure to subscribe/follow the show so you never miss an episode!

]]>In each guest episode, I ask the guest four rapid fire questions. I have thoroughly enjoyed the answers that the guests have given so far and I have been reminded that sometimes the most monumental takeaways are usually very simple at their core. Sometimes we expect answers to be big, groundbreaking things, but in reality, we are often most effective when we don’t overcomplicate things. In today’s episode, I am going to share MY answers to the four rapid fire questions:

  1. What is the best piece of business or personal advice that you’ve ever been given?
  2. If you could give people any words of wisdom and you knew they would take them to heart, what would they be?
  3. If you could go to dinner with anyone, dead or alive, who would it be?
  4. What is one quote that you lead your life by?

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you.

Be sure to subscribe/follow the show so you never miss an episode!

]]>c13d12de-1f56-11ee-b6e5-f3529791d9d1Tue, 11 Jul 2023 09:00:00 -060021:38falsefull77In each guest episode, I ask the guest four rapid fire questions. I have thoroughly enjoyed the answers that the guests have given so far and I have been reminded that sometimes the most monumental takeaways are usually very simple at their core. Sometimes we expect answers to be big, groundbreaking things, but in reality, we are often most effective when we don’t overcomplicate things. In today’s episode, I am going to share MY answers to the four rapid fire questions: What is the best piece of business or personal advice that you’ve ever been given? If you could give people any words of wisdom and you knew they would take them to heart, what would they be? If you could go to dinner with anyone, dead or alive, who would it be? What is one quote that you lead your life by? Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications. As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn. Resources & Links: The 7 Habits of Highly Effective People by Stephen R. Covey [affiliate link] Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Some of the links mentioned are affiliate links, which helps to support this podcast at no additional cost to you. Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices6. The Importance of Taking Risks with Ranch Water Founder, Katie Beal Brown6. The Importance of Taking Risks with Ranch Water Founder, Katie Beal BrownOn today’s episode, I am joined by Katie Beal Brown, the founder and CEO of Lone River Beverage Company. We’re talking all about the importance of taking risks, how changing your perspective mitigates your fear of risk, and how the personal growth process is far more important than achieving your goal.

Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising. With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. After less than a year of record sales, Lone River Beverage Company was purchased by Diageo, one of the world's largest producers of spirits and beers including world class brands like Casamigos, Crown Royal, Johnnie Walker, Smirnoff, Guinness and more. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success.

Resources & Links:


Connect with Katie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I am joined by Katie Beal Brown, the founder and CEO of Lone River Beverage Company. We’re talking all about the importance of taking risks, how changing your perspective mitigates your fear of risk, and how the personal growth process is far more important than achieving your goal.

Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising. With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. After less than a year of record sales, Lone River Beverage Company was purchased by Diageo, one of the world's largest producers of spirits and beers including world class brands like Casamigos, Crown Royal, Johnnie Walker, Smirnoff, Guinness and more. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success.

Resources & Links:


Connect with Katie:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>e4541499-4888-4e89-aace-b7e3d7c6910dTue, 04 Jul 2023 03:00:00 -060032:35falsefull66On today’s episode, I am joined by Katie Beal Brown, the founder and CEO of Lone River Beverage Company. We’re talking all about the importance of taking risks, how changing your perspective mitigates your fear of risk, and how the personal growth process is far more important than achieving your goal. Katie Beal Brown is a fourth-generation West Texan, born and raised in Midland, TX. Growing up, some of her fondest memories were from the time spent with her grandparents out on their family’s ranch in Far West Texas near Fort Davis. Katie attended Southern Methodist University in Dallas, TX, where she met her future husband, Tyler Brown, a Houston native and seventh-generation Texan. Katie and Tyler Brown married in her hometown of Midland in 2013 and immediately moved to New York, NY where he had an opportunity in private equity real estate and she continued to grow her career in advertising. With years of experience at industry-leading agencies, she set out on a new venture to build her own brand, Lone River, celebrating her roots in West Texas. Lone River pioneered the tequila-style hard seltzer category with its introduction of Lone River Ranch Water and more recently Lone River Ranch Rita. After less than a year of record sales, Lone River Beverage Company was purchased by Diageo, one of the world's largest producers of spirits and beers including world class brands like Casamigos, Crown Royal, Johnnie Walker, Smirnoff, Guinness and more. Lone River now leads the tequila-style seltzer category as the #1 Ranch Water in the U.S. Katie continues to lead the business on a day-to-day basis, as CEO of the brand and works closely with Diageo leadership to build further on Lone River’s success. Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Katie: Follow on Instagram @katiebealbrown and @ranchwater Check out their website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices5. Using Your Voice to Strengthen Agriculture + Western Industries with Tucker Brown5. Using Your Voice to Strengthen Agriculture + Western Industries with Tucker BrownIn today’s episode, I am joined by Tucker Brown as he gives us insight on using your voice to strengthen ag and western industries. Tucker shares his strategies for sharing online, how to develop content, combating negativity, the power of focusing on your ideal audience, social responsibility, and so much more.

Tucker Brown is a 6th Generation Rancher at the RA Brown Ranch in Throckmorton Texas. They develop and sell 800 registered Black Angus, Red Angus, and Simangus bulls yearly in two annual sales at the ranch. Tucker graduated from Lubbock Christian University and then continued on to TCU for the Ranch Management Program. He has now been back on the family ranch for 6 years. Outside of ranching, Tucker has taken a love for marketing through social media and has grown a large following. He uses his platforms to share about the life of the American cowboy, his faith in Jesus, and some comedy along the way. This past year he was named the NCBA Beef Advocate of the Year. Tucker, his wife Karley, and their two daughters Rayley (2.5) and Brooklyn (due in July) live their dream on the ranch raising good cattle, kids, and quarter horses.

Resources & Links:


Connect with Tucker:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In today’s episode, I am joined by Tucker Brown as he gives us insight on using your voice to strengthen ag and western industries. Tucker shares his strategies for sharing online, how to develop content, combating negativity, the power of focusing on your ideal audience, social responsibility, and so much more.

Tucker Brown is a 6th Generation Rancher at the RA Brown Ranch in Throckmorton Texas. They develop and sell 800 registered Black Angus, Red Angus, and Simangus bulls yearly in two annual sales at the ranch. Tucker graduated from Lubbock Christian University and then continued on to TCU for the Ranch Management Program. He has now been back on the family ranch for 6 years. Outside of ranching, Tucker has taken a love for marketing through social media and has grown a large following. He uses his platforms to share about the life of the American cowboy, his faith in Jesus, and some comedy along the way. This past year he was named the NCBA Beef Advocate of the Year. Tucker, his wife Karley, and their two daughters Rayley (2.5) and Brooklyn (due in July) live their dream on the ranch raising good cattle, kids, and quarter horses.

Resources & Links:


Connect with Tucker:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>6fc4328e-f8e3-4c8e-a0ab-f8f68adb8982Tue, 27 Jun 2023 03:00:00 -060035:50falsefull55In today’s episode, I am joined by Tucker Brown as he gives us insight on using your voice to strengthen ag and western industries. Tucker shares his strategies for sharing online, how to develop content, combating negativity, the power of focusing on your ideal audience, social responsibility, and so much more. Tucker Brown is a 6th Generation Rancher at the RA Brown Ranch in Throckmorton Texas. They develop and sell 800 registered Black Angus, Red Angus, and Simangus bulls yearly in two annual sales at the ranch. Tucker graduated from Lubbock Christian University and then continued on to TCU for the Ranch Management Program. He has now been back on the family ranch for 6 years. Outside of ranching, Tucker has taken a love for marketing through social media and has grown a large following. He uses his platforms to share about the life of the American cowboy, his faith in Jesus, and some comedy along the way. This past year he was named the NCBA Beef Advocate of the Year. Tucker, his wife Karley, and their two daughters Rayley (2.5) and Brooklyn (due in July) live their dream on the ranch raising good cattle, kids, and quarter horses. Resources & Links: Masters of Beef Advocacy Beef Loving Texans Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Tucker: Follow on Instagram @tuckerbrownrab Follow on Facebook @tuckerbrownrab Follow on Tiktok @tuckerbrownrab Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices4. A Reminder to Keep Going, Even When it's Hard4. A Reminder to Keep Going, Even When it's HardIn today’s episode, I want to encourage you to keep going even when it gets hard. We’ll talk about the power of community and connection (especially living rurally), persevering even when you can’t see your destination, and the growth and confidence you gain when you don’t quit.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>In today’s episode, I want to encourage you to keep going even when it gets hard. We’ll talk about the power of community and connection (especially living rurally), persevering even when you can’t see your destination, and the growth and confidence you gain when you don’t quit.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>a819ae93-1be5-45a0-bf2e-1852821bdd5cTue, 20 Jun 2023 03:15:00 -060013:42falsefull44In today’s episode, I want to encourage you to keep going even when it gets hard. We’ll talk about the power of community and connection (especially living rurally), persevering even when you can’t see your destination, and the growth and confidence you gain when you don’t quit. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications. As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn. Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices3. How To Grow a Team and Create a Strong Company Culture with Zach Lawless3. How To Grow a Team and Create a Strong Company Culture with Zach LawlessOn today’s episode, I am joined by Zach Lawless as he shares his inspiring and unique story of resurrecting his family company, Hyer Boots. We cover tips and strategies for how to hire and when, the importance and value of a strong company culture, and looking at trials as challenges not roadblocks.

Zach Lawless is the CEO of Hyer Boots. He is a driven entrepreneur on a mission to reignite the legacy of Hyer Boots, a legendary footwear brand known for inventing the cowboy boot in 1875. After rediscovering the history of Hyer Boots in 2018 while exploring his grandparents' basement, Zach embarked on a two-year quest to reclaim the trademark and relaunch the business.

With a background in finance and an entrepreneurial spirit, Zach's determination and resilience have been instrumental in his pursuit to revive this storied brand. Through this journey, he developed an unwavering passion for the Western industry and its way of life, despite coming from outside the industry.

Zach is dedicated to bringing Hyer Boots back to life and serving the individuals and communities who share a love for the Western way of life. His commitment to quality craftsmanship and authentic Western traditions drives his vision for the brand's future.

Resources & Links:


Connect with Zach:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I am joined by Zach Lawless as he shares his inspiring and unique story of resurrecting his family company, Hyer Boots. We cover tips and strategies for how to hire and when, the importance and value of a strong company culture, and looking at trials as challenges not roadblocks.

Zach Lawless is the CEO of Hyer Boots. He is a driven entrepreneur on a mission to reignite the legacy of Hyer Boots, a legendary footwear brand known for inventing the cowboy boot in 1875. After rediscovering the history of Hyer Boots in 2018 while exploring his grandparents' basement, Zach embarked on a two-year quest to reclaim the trademark and relaunch the business.

With a background in finance and an entrepreneurial spirit, Zach's determination and resilience have been instrumental in his pursuit to revive this storied brand. Through this journey, he developed an unwavering passion for the Western industry and its way of life, despite coming from outside the industry.

Zach is dedicated to bringing Hyer Boots back to life and serving the individuals and communities who share a love for the Western way of life. His commitment to quality craftsmanship and authentic Western traditions drives his vision for the brand's future.

Resources & Links:


Connect with Zach:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>ac9bbf56-394b-49cc-a236-881a48c9852fTue, 20 Jun 2023 03:10:00 -060034:00falsefull33On today’s episode, I am joined by Zach Lawless as he shares his inspiring and unique story of resurrecting his family company, Hyer Boots. We cover tips and strategies for how to hire and when, the importance and value of a strong company culture, and looking at trials as challenges not roadblocks. Zach Lawless is the CEO of Hyer Boots. He is a driven entrepreneur on a mission to reignite the legacy of Hyer Boots, a legendary footwear brand known for inventing the cowboy boot in 1875. After rediscovering the history of Hyer Boots in 2018 while exploring his grandparents' basement, Zach embarked on a two-year quest to reclaim the trademark and relaunch the business. With a background in finance and an entrepreneurial spirit, Zach's determination and resilience have been instrumental in his pursuit to revive this storied brand. Through this journey, he developed an unwavering passion for the Western industry and its way of life, despite coming from outside the industry. Zach is dedicated to bringing Hyer Boots back to life and serving the individuals and communities who share a love for the Western way of life. His commitment to quality craftsmanship and authentic Western traditions drives his vision for the brand's future. Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Zach: Follow on Instagram @hyerboots and @zwlaw Check out their website Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices2. How to Build a Career in Western Sports with Kadee Coffman Blair2. How to Build a Career in Western Sports with Kadee Coffman BlairOn today’s episode, I am joined by industry leader, Kadee Coffman Blair as we dig into some of the strategies she has used to build her career in commentary and broadcasting in western sports. We cover topics such as the power of relationships and networking, how to identify a mentor, being a forever-learner, and not being afraid to put in some hard work.

Kadee Coffman Blair is recognized as 40 Under 40 by the Fort Worth Business Press and 20 Under 40 by the Association for Learning Environments. She is the director of business development at CORE Construction. Known as the 2nd largest K12 school builder and 2nd largest public safety builder in the country, Kadee acts as the link between CORE Construction and future clients, helping keep CORE top of mind in her community and beyond.

In addition, Kadee is a national TV host and sideline reporter who can be seen on networks such as: CBS Sports Network, NBC Sports Network, RFD-TV, The Cowboy Channel, and more. Kadee has also been hired to moderate star-studded events including a sit-down interview with Academy Award winner Diane Keaton, New York Times Best Selling Author Moll Anderson, and Emmy Award-winning TV personality Carson Kressley.

Kadee is a Dean’s Scholar from San Jose State University with a Bachelor of Science degree in Broadcast Journalism with an emphasis in political science. Along with her strong TV presence, Kadee is also proficient in Adobe Premiere Pro and Final Cut, allowing her to produce and edit her own stories. Her works have aired from local news outlets to CNN.

Resources & Links:


Connect with Kadee:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>On today’s episode, I am joined by industry leader, Kadee Coffman Blair as we dig into some of the strategies she has used to build her career in commentary and broadcasting in western sports. We cover topics such as the power of relationships and networking, how to identify a mentor, being a forever-learner, and not being afraid to put in some hard work.

Kadee Coffman Blair is recognized as 40 Under 40 by the Fort Worth Business Press and 20 Under 40 by the Association for Learning Environments. She is the director of business development at CORE Construction. Known as the 2nd largest K12 school builder and 2nd largest public safety builder in the country, Kadee acts as the link between CORE Construction and future clients, helping keep CORE top of mind in her community and beyond.

In addition, Kadee is a national TV host and sideline reporter who can be seen on networks such as: CBS Sports Network, NBC Sports Network, RFD-TV, The Cowboy Channel, and more. Kadee has also been hired to moderate star-studded events including a sit-down interview with Academy Award winner Diane Keaton, New York Times Best Selling Author Moll Anderson, and Emmy Award-winning TV personality Carson Kressley.

Kadee is a Dean’s Scholar from San Jose State University with a Bachelor of Science degree in Broadcast Journalism with an emphasis in political science. Along with her strong TV presence, Kadee is also proficient in Adobe Premiere Pro and Final Cut, allowing her to produce and edit her own stories. Her works have aired from local news outlets to CNN.

Resources & Links:


Connect with Kadee:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

]]>6328be2f-76d0-4972-a1bf-95b664f3fb05Tue, 20 Jun 2023 03:05:00 -060033:27falsefull22On today’s episode, I am joined by industry leader, Kadee Coffman Blair as we dig into some of the strategies she has used to build her career in commentary and broadcasting in western sports. We cover topics such as the power of relationships and networking, how to identify a mentor, being a forever-learner, and not being afraid to put in some hard work. Kadee Coffman Blair is recognized as 40 Under 40 by the Fort Worth Business Press and 20 Under 40 by the Association for Learning Environments. She is the director of business development at CORE Construction. Known as the 2nd largest K12 school builder and 2nd largest public safety builder in the country, Kadee acts as the link between CORE Construction and future clients, helping keep CORE top of mind in her community and beyond. In addition, Kadee is a national TV host and sideline reporter who can be seen on networks such as: CBS Sports Network, NBC Sports Network, RFD-TV, The Cowboy Channel, and more. Kadee has also been hired to moderate star-studded events including a sit-down interview with Academy Award winner Diane Keaton, New York Times Best Selling Author Moll Anderson, and Emmy Award-winning TV personality Carson Kressley. Kadee is a Dean’s Scholar from San Jose State University with a Bachelor of Science degree in Broadcast Journalism with an emphasis in political science. Along with her strong TV presence, Kadee is also proficient in Adobe Premiere Pro and Final Cut, allowing her to produce and edit her own stories. Her works have aired from local news outlets to CNN. Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Kadee: Follow on Instagram @kadeecoffman Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoices1. Filling a Need and Fostering a Community in Ag + Western Industries1. Filling a Need and Fostering a Community in Ag + Western IndustriesWelcome to the first episode of Leaders Of The West! I am beyond elated to welcome you to this podcast and have it be a continued pillar of what we do here. We have a lot of exciting things in store for this podcast, but on this first episode, I’ll be taking it all the way back to the inception of Of The West. Sharing who we are, why we’re here, and the mission of Leaders Of The West.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>Welcome to the first episode of Leaders Of The West! I am beyond elated to welcome you to this podcast and have it be a continued pillar of what we do here. We have a lot of exciting things in store for this podcast, but on this first episode, I’ll be taking it all the way back to the inception of Of The West. Sharing who we are, why we’re here, and the mission of Leaders Of The West.

Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West.

In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications.

As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west.

Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn.

Resources & Links:


Connect with Jessie:


Be sure to subscribe/follow the show so you never miss an episode!

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>57ea15d6-3f2f-400b-9c28-806d25eaba92Tue, 20 Jun 2023 03:00:00 -060017:41falsefull11Welcome to the first episode of Leaders Of The West! I am beyond elated to welcome you to this podcast and have it be a continued pillar of what we do here. We have a lot of exciting things in store for this podcast, but on this first episode, I’ll be taking it all the way back to the inception of Of The West. Sharing who we are, why we’re here, and the mission of Leaders Of The West. Jessie was born and raised on her family’s cattle ranch in Southern Idaho, which at an early age, instilled in her the importance of a strong work ethic, and a deep appreciation for the American West. In addition to her lifelong involvement raising cattle, Jessie has had over a decade’s worth of experience in print and digital media, both writing for and producing various agriculture and western fashion publications, as well as freelancing in ag and western communications. As someone who has been on all sides of the spectrum—as a job seeker, a business owner, someone looking for various service providers, and as a freelancer—Jessie deeply understands the obstacles one must navigate when job hunting or looking to hire for employment or project purposes in the west. Jessie’s proudest accomplishment(s) in life is that of her family—her husband Justin, her son, Jhett, and baby girl, Jaxyn. Resources & Links: Get our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your Internship Email us at hello@ofthewest.co Join the Of The West Email List List your jobs on Of The West Connect with Jessie: Follow on Instagram @ofthewest.co and @mrsjjarv Follow on Facebook @jobsofthewest Check out the Of The West website Be sure to subscribe/follow the show so you never miss an episode! Learn more about your ad choices. Visit megaphone.fm/adchoicesWelcome to Leaders Of The West!Welcome to Leaders Of The West!Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. 

 

Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave … 

 

These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. 

 

In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. 

 

Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. 

 

You’ll find new episodes, right here, every week. Don’t forget to hit subscribe, so you never miss a show. Let’s go! 

 

Website: http://app.ofthewest.co

Instagram: @ofthewest.co

Instagram: @mrsjjarv

Facebook: @jobsofthewest

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. 

 

Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave … 

 

These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers. 

 

In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother. 

 

Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you. 

 

You’ll find new episodes, right here, every week. Don’t forget to hit subscribe, so you never miss a show. Let’s go! 

 

Website: http://app.ofthewest.co

Instagram: @ofthewest.co

Instagram: @mrsjjarv

Facebook: @jobsofthewest

 

Learn more about your ad choices. Visit megaphone.fm/adchoices

]]>b41ad9bf-1207-4149-98f2-3782649d503fFri, 09 Jun 2023 13:52:00 -060002:28falsetrailerWelcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next.    Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from entrepreneurs who have risked it all on their dreams, or leaders detailing how to create a company culture so strong that you couldn’t pay your employees to leave …    These conversations are meant to encourage the leaders of today and inspire the next generation of trailblazers.    In addition to bringing in guests, you’ll also find some solo episodes, where Jessie shares the lessons she’s learned throughout her journey as a rancher, entrepreneur, wife, and mother.    Whether you’re a farmer, a rancher, an equine lover, someone headed up the leadership ladder, an ag business owner, a western sports athlete, an entrepreneur, or someone who just loves the western way of life—this is the place for you.    You’ll find new episodes, right here, every week. Don’t forget to hit subscribe, so you never miss a show. Let’s go!    Website: http://app.ofthewest.co Instagram: @ofthewest.co Instagram: @mrsjjarv Facebook: @jobsofthewest   Learn more about your ad choices. Visit megaphone.fm/adchoices