Note from the sponsor eDesk:

As soon as sellers operate across multiple marketplaces, customer support quickly becomes highly complex. Irene Epp from Pertemba described this vividly: her team handles more than 1,000 customer inquiries per day - across over 130 marketplaces worldwide. Having spent many years in customer support herself, Irene calls it the “watchdog of the company.” Together with Gareth Cummings from eDesk, she explained in podcast episode 145 how this volume can actually be managed: all messages, orders, and customer data are brought into one central inbox, marketplace SLAs are tracked, and response times stay within required limits. Routine inquiries such as shipping status or returns can be automated - allowing the team to focus on more complex cases that require real judgment. If you missed the episode, it’s definitely worth a listen:

https://open.spotify.com/episode/1cKbdDr2ipbnGCwo0KmxKF

Note from the sponsor Kaufland Global Marketplace:

If you’re looking to expand your marketplace business internationally - for example to Poland or Italy - it’s worth taking a closer look at the Kaufland Global Marketplace. Through Kaufland, you can currently sell in seven European countries: Germany, Poland, the Czech Republic, Slovakia, Austria, Italy, and France. The key advantage: you can manage all marketplaces through a single account, without having to set up your products separately for each country.

We also have an interesting offer for you: With the promo code MP-UNI2026, new sellers can sell on all Kaufland marketplaces without a base fee for three months. The offer is valid until May 31, 2026.

And if you’d like to learn more about how brands can build visibility and branding on Kaufland marketplaces, make sure to tune in to our upcoming podcast episode 147. Our guests will be Markus Anstots (Kaufland), Jan Weiß and Marvin Thöne (both Sleepling).

Note from the sponsor bol:

King’s Day on April 27 is one of the most important retail moments in the Netherlands. Together with our partner bol, the country’s largest online marketplace, we analysed which products actually perform around this occasion - and why occasion commerce is about much more than simply offering “orange items.” Successful sellers plan their campaigns early, clearly separate occasion-driven assortments from evergreen products, and pay particular attention to delivery capability. In the Netherlands, next-day delivery is the standard expectation - and if that reliability is missing, customers quickly switch to another seller. The same dynamics apply to other seasonal peaks such as Back-to-School or major sports events. You can find the full deep dive here on Marketplace Universe. https://marketplace-universe.com/kings-day-in-the-netherlands/

Note from the sponsor Front Row:

Customers don’t experience brands in channels - they experience one continuous journey: from discovery on social media to research on marketplaces and finally to purchase. In its new Connected Commerce Guide, our partner Front Row explains how brands can connect Amazon, D2C, retail media and CRM instead of optimizing each channel in isolation. The guide shows why focusing only on short-term metrics like ROAS can hide the real impact marketplaces have on overall customer lifetime value. It also includes practical frameworks and a quick self-check to help brands understand how connected their own commerce setup really is. You can download the guide for free here! https://www.frontrowgroup.de/insight/connected-commerce-guide/?utm_source=podcast&utm_medium=omr&utm_campaign=connected-commerce-guide

The guests offer a rare look into the “engine room” behind marketplace growth: from flatfiles, variant logic and listing rejections to the specific challenges of the food category, such as FBA requirements and expiration dates. They discuss how KoRo uses marketplaces to test new markets, why product data and content cannot simply be copied from platform to platform, and why data quality, reliable order synchronization and automation become critical as assortments grow and new marketplaces are added.

The conversation also explores what it takes to build a scalable setup: automated data rules, order synchronization, repricing logic, and how tools like Channable can help reduce operational complexity. A practical look at why marketplace expansion is often less about marketing - and more about infrastructure.

Note from the sponsor Pixelmoda:

Founded in Milan in 2021, Pixelmoda specializes in AI-assisted image and video production. The key feature is that the AI does not generate the images, but supports the team and models in taking the best possible shots quickly by optimizing camera position, lightning, model poses, and so on. This significantly shortens production time and reduces costs up to 70 % for photo production and up to 90 % for video production. Pixelmoda produces over 14 million images and videos per year. Its customers include over 100 brands from more than 20 countries, including three of the top five global online marketplaces and lots of luxury brands. If you want to know more, listen once again our episode 126 with Gianni Serazzi from Pixelmoda. https://marketplace-universe.com/captivate-podcast/image-ai-for-fashion-what-it-can-and-cant-do-ltm126/

In this family & friends news episode, Ingrid is joined by Andrea Engelmann (OnMacon) to question whether we are really seeing structural limits - or simply strategic prioritisation. The Netherlands serves as a case in point: Amazon is investing €1.4 billion in logistics, infrastructure and visibility, and has already overtaken bol in search visibility. The idea of “romantic local heroes” standing firm against global giants sounds appealing - but when Amazon decides a market matters, power dynamics shift quickly.

Beyond the Peak debate, they discuss TikTok Shop’s $100 billion GMV milestone, the rise of Roblox as a Gen Z commerce environment, Reddit exploring community-driven commerce, regulatory pressure on the Buy Box, and the open question of how AI agents will reshape platform control.

A focused conversation about shifting ecosystems - and why “peak” may be the wrong lens to assess what’s happening.

Note from the sponsor Channable:

Different feeds, different platform requirements, manual workarounds - and a lack of transparency. Does this everyday chaos in marketplace operations sound familiar? Then the next podcast episode is exactly what you need.

We talk to the drugstore brand KoRo about precisely this chaos, and how to bring it to an end. KoRo is known for its natural food products and now sells across multiple channels: brick-and-mortar retail, its own online shop, and marketplaces such as Amazon and Kaufland. Adrien Gosteli from KoRo will explain how the team structured its marketplace activities and brought operational complexity back under control. The case is supported by Lucas Bassa, Product Lead Marketplaces at Channable. If you are responsible for marketplaces, want to scale your company, or are already operating at an expert level, make sure to tune in next week - this case will be well worth it.

If you want to know more, download the Front Row white paper "Connected Commerce" here: connected-commerce.com

Note from the sponsor bol:

If you’re planning to expand into the Netherlands, here’s the reality: Next Day Delivery isn’t a competitive edge - it’s the entry ticket. In a market dominated by bol, “order today, deliver tomorrow” is the baseline expectation. But speed alone won’t secure long-term success. What truly matters is reliability. Delivery performance is measured precisely, and platforms translate those metrics directly into visibility and ranking requirements. What this means in practice for international sellers, why Next Day Delivery alone isn’t enough, and which common mistakes still cost brands performance in the Dutch market is outlined in our latest blog post Logistics as Market Access: What Sellers Really Need to Deliver in the Dutch Market.

Note from the sponsor base:

Repricing on marketplaces is often seen as a margin killer. But that assumption is misleading. Base, a solution provider for marketplace integration and repricing, knows from his practical experience: It’s not repricing that’s the problem - it’s the lack of strategy behind it. On marketplaces, visibility isn’t determined by the lowest product price, but by the total offer price - including shipping, fees and overall cost logic. Without clear guardrails, automation can quickly lead to margin erosion. What’s needed are solid fundamentals: a clear definition of relevant competitors, category-specific repricing rules, minimum prices, margin thresholds - and a realistic understanding of how Buy Box mechanics actually work. That’s exactly what we break down in detail in our new blog article. Click here to learn more about repricing!

Note from the sponsor eDesk:

Marketplace customer support often feels chaotic. In reality, it is surprisingly predictable. Most tickets revolve around the same recurring questions: Where is my order? Has it shipped yet? Can I still cancel? When teams answer these requests manually, they are not doing customer support - they are doing administrative work. At significant cost. eDesk addresses exactly this problem. As a helpdesk solution built specifically for marketplace and multichannel sellers, eDesk connects the inbox directly to more than 300 marketplaces - from Amazon and eBay to Mirakl and Kaufland. Instead of simply centralizing messages, it adds context: order status, tracking data, and relevant marketplace information are immediately available and can be answered automatically. Less tab switching, less copy-pasting, and more reliable SLAs. Which ten support questions account for the majority of all tickets - and how they can be automated - is detailed in our new Deep Dive “Marketplace Support Reality".

Note from the sponsor Pixelmoda:

Marketplaces love video. But for many brands, video production still feels like a problem: expensive, slow, and almost impossible to scale. Which is why, on marketplaces, video often ends up being reserved for hero products only. And that’s exactly where things are changing. Tools like Pixelmoda use AI to turn a small set of existing product images into photorealistic video sequences. No cutting. No long production cycles. The result is video that finally scales across the assortment. And more sales without higher costs. If you want to know more about how this works, check out our blog post on the topic or listen to the podcast with Gianni Serazzi from Pixelmoda.

Note from the sponsor Kaufland Global Marketplace:

Maybe one of your good resolutions for 2026 is to finally expand internationally. With Kaufland Marketplace, you can sell quickly and easily in seven countries and scale your business. Kaufland removes multiple hurdles at once - with an integrated EPR service, professional translation tools, and the Kaufland Shipment Solution. And your software? Whether it’s PlentyONE, JTL, or Billbee - all major providers are already integrated. The workflows are in place. All of this - and much more - is available starting at a base fee of €39.95 per month. And the best part? If you use the promo code MP-UNI2026 when registering, new sellers can sell for three months without paying the base fee- but only until March 31. So register right now here on Kaufland Global Marketplace!

Note from the sponsor Octopia:

Marketplace growth is anything but easy: How can marketplaces quickly find suitable merchants? Who can assist with onboarding and logistics? This is where Octopia can assist, a fully integrated marketplace services suite. With 20+ years of know-how, over €2 billion GMV, 450 specialists and 10,000 vetted sellers, Octopia focuses on what matters most: acquiring sellers, onboarding them fast, and driving their performance so marketplaces can scale without complexity. Want to know why platforms like Rakuten, Allegro, CDON or FNAC Darty rely on Octopia? Listen to our podcast in two weeks, where OnBuy shares how it uses Octopia to support its European expansion - or check out our company portrait!

A big thank you to all our loyal listeners! We wish you a Merry Christmas and a Happy New Year!

Note from the Sponsor eBay:

eBay is pushing Live Shopping in Germany: with eBay Live, sellers can present their products in real-time, engage with their community, and sell directly - all in the exciting auction format that has made eBay legendary. During live shows, sellers can offer both immediate purchases and auctions, making the selling experience even more flexible. And all of this is supported by eBay’s buyer protection and transparent policies. eBay is opening up new opportunities for sellers to authentically and emotionally present their brand. Interactive live moments build trust, boost customer loyalty, and help you reach new audiences like Gen Z and Millennials. Curious on how to take part? You can find more information in our blogpost: https://marketplace-universe.com/how-ebay-live-works-a-practical-guide-for-marketplace-sellers/

Note from the sponsor bol:

January may seem like a quiet month in many markets - but not in the Netherlands and Belgium. There, the sale and clearance weeks kick off the new year with a real boost of momentum for brands and sellers. As the market leader in the Netherlands and Belgium, bol plays a central role in this. If you want to know:

- why this period represents such an extraordinary growth window for international sellers,

- how bol's campaign structure massively increases visibility, and

- why stable logistics after the Christmas peak give sellers a real competitive advantage,

then check out our blog post on Marketplace Universe. There you will also find five steps to help you make the most of the January sales: from localization and assortment strategy to scheduling your campaigns and positioning your brand for NL & BE. Click here for in-depth knowledge: https://marketplace-universe.com/january-sale-on-bol/

Note from the sponsor Channable

Thinking about selling to Switzerland - but still convinced it’s too complicated? Channable just published a deep-dive interview with Tobias Weyermann from Digitec Galaxus, Switzerland’s marketplace champion with 3.2 billion CHF in annual sales. And he also got some interesting things to say for cross-border sellers who want to target the Swiss market. Because with the Galaxus EU-Hub, sellers from the EU can tap into the Swiss market with zero onboarding fees - and even without a Swiss VAT registration. And tools like Channable help merchants meet those Swiss data standards effortlessly. Curious how onboarding really works - and whether Switzerland might be your next growth market? Then don’t miss the full interview on the Channable blog!

Note from the sponsor Octopia:

Many marketplace operators ask themselves:: How do I get strong, high quality sellers for my platform? That’s where our new partner Octopia can help. It’s the first fully integrated suite of marketplace services developed by an actual marketplace operator - the French generalist Cdiscount. With 20+ years of experience, over 2 billion GMV, 450 specialists, and 10,000 vetted sellers, Octopia’s mission is clear: they acquire sellers for you, onboard them fast, and drive their performance - so your marketplace can scale without complexity. Octopia stands out with its operational strength: targeted seller sourcing, onboarding in just 3-5 days, paneuropean fulfillment, sponsored product solutions, and access to 100+ marketplaces. With 150 business developers, churn  below 1%, and double-digit GMV uplift often within weeks, Octopia delivers fast, scalable growth that’s proven across markets. If you want to know why platforms like Rakuten, Allegro, CDON or FNAC Darty trust Octopia, take a look at our company portrait! 

Note from the sponsor Pixelmoda:

Pixelmoda is a Milan-based pioneer in AI-assisted image and video production for fashion and luxury brands. Their AI doesn’t generate content - it enhances it. By optimizing lighting, camera angles, and model poses in real time, Pixelmoda helps teams shoot faster and smarter - cutting production costs by up to 70 % for photos and 90 % for videos. They work with over 100 brands in 20+ countries, producing more than 14 million visuals a year - including for three of the world’s top five marketplaces. A great example for their work is Rinascente in Italy, which reduced fixed content costs by a double-digit percentage while keeping its luxury look intact. Want to know more? Join our webinar "How AI-Driven Product Images & Videos Are Boosting Sales and Cutting Costs for Fashion Brands on Marketplaces” on December, 2nd 2025, 11 a.m. Register right here now! https://zoom.us/webinar/register/1717621839500/WN_3visssBjRO-pv6tgQuL-uA

Note from the sponsor Kaufland:

If you also want to internationalize and are looking for a partner in Europe, Kaufland Global Marketplace is the right choice for you. With just one registration and a central account, you can sell on up to seven Kaufland marketplaces simultaneously: in Germany, Slovakia, Czechia, Poland, Austria, and, since this year, also in France and Italy. This gives you access to up to 139 million potential online customers. Kaufland also has a special treat for newcomers: anyone who registers as a new seller by January 31, 2026, will save one month's basic fee - for each country presence! Ideally, this means no basic fee for seven months! Use the promotion code X7DEAL-MPUNI and register right here now!

https://www.kauflandglobalmarketplace.com/en/seller-registration/?utm_source=newsletter&utm_medium=non-paid&utm_campaign=B2BMarketplaceUniverse&utm_content=11_2025

Note from the sponsor base

Think Amazon dominates everywhere? Think again! E.g. in Poland, shoppers spend six times more time on Allegro than on Amazon and Kaufland Global Marketplace ranks higher in user engagement. If you want to understand why Central and Eastern Europe plays by its own marketplace rules, don’t miss our next free online webinar: “Cracking the CEE Code - Marketplace Strategies for Central & Eastern Europe.” Join Ingrid on November 18th at 11 AM CET for a strategic, yet hands-on session with Timo Gerken, Managing Director DACH at Base (former baselinker). Save your seat and register right here now! https://zoom.us/webinar/register/8617538153683/WN_X14-bg1HTQOQbfMZSWNJ5w

Note from the sponsor Pixelmoda:

Pixelmoda is a Milan-based pioneer in AI-assisted image and video production for fashion and luxury brands. Their AI doesn’t generate content - it enhances it. By optimizing lighting, camera angles, and model poses in real time, Pixelmoda helps teams shoot faster and smarter - cutting production costs by up to 70 % for photos and 90 % for videos. They work with over 100 brands in 20+ countries, producing more than 14 million visuals a year - including for three of the world’s top five marketplaces. A great example for their work is Rinascente in Italy, which reduced fixed content costs by a double-digit percentage while keeping its luxury look intact. Want to know more? Check out the full case study on Marketplace Universe: https://marketplace-universe.com/best-practice-product-images-rinascente-pixelmoda/ 

or join the webinar "How AI-Driven Product Images & Videos Are Boosting Sales and Cutting Costs for Fashion Brands on Marketplaces” on December, 2nd 2025, 11 a.m. Register right here now! https://zoom.us/webinar/register/1717621839500/WN_3visssBjRO-pv6tgQuL-uA

Here is the link to all the VLOP figures: https://marketplace-universe.com/chinese-platforms-in-europe/ 

Note from the sponsor base:

Central and Eastern Europe, global giants like Aliexpress and Temu are making waves, but it's local heroes that truly dominate the scene: Allegro leads the pack in Poland with over €12 billion in GMV, eMAG is a powerhouse in Romania, and Heureka has expanded from a price comparison site to a marketplace giant in the Czech Republic and Slovakia. And with platforms like Aliexpress, Temu, and Shein continuing to grow, CEE has become the perfect playground for e-commerce opportunities. If you want to learn more, join our webinar “Cracking the CEE Code: Marketplace Strategies for Central & Eastern Europe” on November 18th at 11 AM – Together with our partner Base we’ll dive into all the details on marketplace strategies across Central and Eastern Europe. Register right now here! https://zoom.us/webinar/register/8617538153683/WN_X14-bg1HTQOQbfMZSWNJ5w#/registration

Note from the sponsor eBay:

Christmas is just around the corner – and with it comes the biggest logistics challenge of the year. Customers expect on-time deliveries, easy returns, and full transparency. So how can sellers stay relaxed when parcel volumes explode? eBay has you covered.  With the eBay shipping platform, you can easily create labels online, track every shipment automatically, and even ship parcels without a printer using QR codes. And for higher shipping volumes, eBay Fulfillment by Orange Connex takes care of the entire process. There’s more: with eBay’s “Arrives before Christmas” badge, your buyers instantly see whether their orders will arrive on time. In the end, it’s not about how many orders you get - but how many arrive happily. Check out eBay’s full Peak Season checklist and shipping tips right here now! https://www.ebay.de/verkaeuferportal/versand/peak-season

The takeaway: winning in the UK means a differentiated marketplace strategy built on local retail structures - with clear roles for each platform: Premium, Off-Price, Social, Experimental.

Note from the sponsor Pixelmoda:

Founded in Milan in 2021, Pixelmoda specializes in AI-assisted image and video production. The key feature is that the AI does not generate the images, but supports the team and models in taking the best possible shots quickly by optimizing camera position, lightning, model poses, and so on. This significantly shortens production time and reduces costs up to 70 % for photo production and up to 90 % for video production. Pixelmoda produces over 14 million images and videos per year. Its customers include over 100 brands from more than 20 countries, including three of the top five global online marketplaces and lots of luxury brands. If you want to learn more about this, tune in once again in episode 126 where Ingrid and Valerie were talking to Gianni Serratzi, CEO of Pixelmoda. https://player.captivate.fm/episode/6466a3af-41fb-4fb1-98a1-0ab647a2cc41/

Note from the sponsor Taxdoo:

Taxdoo supports retailers and brands with a comprehensive platform for completing sales tax returns and accounting processes in a legally compliant and efficient manner. And this important part of your marketplace business is also increasingly being taken over by AI. That's why Jan Utterrodt, Head of Support at tax tech company Taxdoo, is our guest on episode 131 of Let's talk Marketplace. Topics will include how AI can help speed up tax processes and reduce costs, and how AI can assist with correct sales tax returns - depending on the country and product. After all, shortcomings in the handling of customs and sales tax payments can quickly get retailers into serious trouble. So tune in in three weeks' time - it's definitely worth it!

Note from the sponsor MediaMarktSaturn:

Are you ready to take your sales to the next level during Black Week at MediaMarktSaturn? Then don’t miss the upcoming webinar, “Black Week Success on MediaMarktSaturn - How to Maximize Your Sales Potential”. Join the experts Nikolaus Volpini de Maestro from the retailer Nero Group and Alexander Klinger from MediaMarktSaturn, on October 13th at 2 PM for a free, live session. This webinar is perfect for brands in Electronics, Home & Living, DIY, Sports, and Toys, looking to boost their sales during Black Week. You will not only learn how to optimize your product range and inventory and set up successful campaigns, but also how to prepare for Black Week, and how to use bundles to boost your sales. Sign up right now!

Note from the sponsor bol:

Did you know that in the Netherlands, Sinterklaas on December 5 is actually more important than Christmas Eve? For sellers, this means the holiday season starts much earlier – and at bol, sales go up by 70% during this period. To help sellers make the most of it, bol offers clear guidelines on pricing, promotions, and delivery speed. With Logistics via bol, for example, you can offer next-day delivery – a real conversion driver, since 40% of all purchases happen after 5 PM. Want to dive deeper? Then join the bol Connect Event on October 20 in Munich! Exchange, networking, great food, and a pleasant atmosphere – register here: https://webforms.pipedrive.com/f/1FQAhq2utHGMMNZzGhclkkFsqGNqo1wgvSiTdjm9GBeEYO7FUsl9cJmi4uTIUn2yD

Note for marketplace webinars:

This fall, you can deepen your knowledge of key marketplaces in various live webinars, such as:

• October 13th: Black Week Success on MediaMarktSaturn – How to Maximize Your Sales Potential Register here
• October 30th: Europe is Calling: Expand to Seven Markets with One Kaufland Account Register here
• November 6th: How to Join the ABOUT YOU Marketplace – Now Easier Than Ever Register here
• Or if you'd like to learn more about bol, check out the recording from September 23th: Start Selling on bol Marketplace – Faster, Easier, Smarter Watch the recording here

Takeaways:

• No GenAI renderings: Items are shot for real; AI optimizes the process.
• 
  
• Costs down, output up: According to Pixelmoda, up to −70% for photos and −90% for videos at consistent “luxury-grade” quality.
• 
  
• Speed in days, not weeks: Turnarounds usually < 5 days, in express cases same day - without compromising color fidelity or consistency.
• 
  
• Scaling without style drift: ≈ 3× more SKUs/day and pixel-perfect execution of Zalando, Amazon & Co. style guides.
• 
  
• Direct business impact: More content noticeably lifts conversion and reduces returns - Pixelmoda typically reports +5–15% sales and −5–20% returns.
• 
  

Who is it for?

Experienced sellers and brand teams (not only in fashion) who treat content ops as a revenue and P&L lever - not a cost center.

She shares how brands like 6PM or More Nutrition succeed by specifically tapping into content ecosystems. And she talks about her own TikTok experience – 11 seconds from video to purchase. They explore why About You’s quick retreat may have come too soon, what makes Social Commerce fundamentally different from classic marketplace logic, and why emotional community-building and AI-driven shopping agents are likely to coexist in the future. For marketplaces, the message is clear: evolve – or become just another data source.

Note from the sponsor Kaufland Global Marketplace:

Want to expand your marketplace business across Europe? Then Kaufland Global Marketplace is definitely worth a look. After launching in the Czech Republic, Slovakia, Poland, and Austria, Kaufland is now expanding its marketplace network to France and Italy – two of the largest e-commerce markets in Europe. France went live on August 12, Italy will follow in just a few weeks. And here’s the best part – there’s a special offer for new sellers: With the voucher code MP-UNI2025, you can sell without paying a base fee for 3 months on all Kaufland marketplaces. Valid only for new registrations until October 31, 2025. Register right now here: https://www.kaufland.com/join?utm_source=podcast&utm_medium=paid&utm_campaign=B2BMarketplaceUniverse&utm_content=08_2025

Note from the sponsor Pixelmoda:

Founded in Milan in 2021, Pixelmoda specializes in AI-assisted image and video production. The key feature is that the AI does not generate the images, but supports the team and models in taking the best possible shots quickly by optimizing camera position, lightning, model poses, and so on. This significantly shortens production time and reduces costs up to 70 % for photo production and up to 90 % for video production. Pixelmoda produces over 14 million images and videos per year. Its customers include over 100 brands from more than 20 countries, including three of the top five global online marketplaces and lots of luxury brands. If you want to learn more about this, tune in next week. In Episode 126Ingrid and Valerie will be talking to Gianni Serratzi, CEO of Pixelmoda.

Chapters:

00:00 Introduction to Social Commerce

05:57 The Rise of TikTok Shop

07:51 Social Commerce vs. Traditional E-commerce

11:24 The mistake of hasty withdrawal

14:45 The new way to shop on TikTok Shop

19:09 Logistics and Fulfillment in Social Commerce

24:59 The importance of social experience

30:26 The Future of Marketplaces and AI Commerce

That's why Ingrid and Valerie are joined by AI expert Stefan Wenzel in this episode to take a look at the future. They talk about why the new e-commerce is no longer commerce, but a software protocol in which systems communicate with systems. They shed light on why brands will have to sell to machines in the future, why Retail Media 1.0 has had its day, and how the necessary visibility can be achieved. They also discuss why the battle for the customer interface has reignited and why Amazon could be left behind. And who could monetize customer access in the future.  

Note from the sponsor eBay:

On Friday, September 25, 2025, eBay OPEN is coming back to Germany. After a two-year hiatus, this great family reunion of eBay sellers is returning to Berlin, at BrewDog DogTap in Marienpark. Look forward to the complete eBay experience: great keynotes – including a strategic outlook from Saskia Meier-Andrae, CEO of eBay Germany – insights into AI and Gen Z trends at the highest level, and plenty of networking opportunities. And it's also a celebration – eBay is turning 30, so it's part conference, part festival. Ingrid will be there in person because she is on the jury of the eBay Awards for the sixth time in a row, which honors the best sellers in Germany. Secure your ticket now: https://www.visitberlin.de/en/event/ebay-open-2025  

Note from the sponsor bol:

Bol has established itself as a local hero in the Netherlands and Belgium and has become the market leader in the region thanks to a clear focus on customer satisfaction and innovation. As a generalist marketplace, it offers more than 42 million products in 28 categories and access to more than 13 million customers. This also makes bol attractive for retailers from neighboring countries. If you want to know more about bol, don’t miss the upcoming webinar: “Start Selling on bol Marketplace – Faster, Easier, Smarter” on September 23rd. Patricia Lay, Partnership Growth Manager at bol, and Hassan Imran, E-Commerce Manager at Neudorff Performances will share how international brands can successfully sell on bol and what it takes to get started. Register right now here! https://zoom.us/webinar/register/5917532143442/WN_Ma7kmG-TRQa8RQ_Dppb4Ew#/registration

Takeaways:

• The emergence of AI shopping agents signifies a profound transformation in e-commerce, moving from traditional commerce to a system where machines engage in transactions on behalf of users.
• Retail Media 1.0 is becoming obsolete, as the new paradigm demands brands to adapt to a landscape where visibility hinges on their ability to engage with AI-driven interfaces.
• The competition for consumer interaction has intensified, with major platforms like Amazon and ChatGPT vying for dominance in delivering a seamless shopping experience.
• Brands must recognize that future customer engagement will increasingly involve selling to AI agents, necessitating a reevaluation of marketing strategies and customer interactions.
• The evolution of commerce as a software protocol suggests that direct human-to-brand interactions will diminish, giving rise to system-to-system communications that redefine the shopping experience.
• Data has become the currency of the new e-commerce landscape, compelling brands to leverage high-quality content and product information to maintain relevance in AI-driven search results.

Note from the Marketplace Universe Brand Leader Community:

The Brand Leader Community Softlines for marketplace managers responsible for brands in the fashion, shoes, sports, and Accessoires launched in June with Season 1. A curated circle of approx. 25 peers from leading fashion & sports brands with Invite-only access. Currently, leading marketplace heads from brands such as s.Oliver, Mammut, Speedo, Hunckemöller, Oui, Berghaus, and Armedangels are among those taking part. Season 2 will start in December. If you would like to participate, you can find more information here: https://marketplace-universe.com/leaders-circle-softlines/

Note from  the sponsor exporto:

Internationalization and its challenges are a big concern to brands and sellerrs. Shipping, returns processing, tax regulations and one-stop shop procedures – all of this can cause quite a headache. Service providers such as exporto can help. exporto has spezialised cross-border e-commerce logistics in Europe. With automated technology and a strong partner network, exporto ensures that online retailers can ship internationally as smoothly as they do in their home market. And the best part? Exporto has an attractive discount for you: If you register with exporto by August 31 and sign a contract, you won't pay any basic fees for the first two months. Register right now here: https://mag.exporto.de/marketplace-universe-offer

Note from the sponsor Kaufland Global Marketplace:

Want to expand your marketplace business across Europe? Then Kaufland Global Marketplace is definitely worth a look. After launching in the Czech Republic, Slovakia, Poland, and Austria, Kaufland is now expanding its marketplace network to France and Italy – two of the largest e-commerce markets in Europe. France went live on August 12, Italy will follow in just a few weeks. And here’s the best part – there’s a special offer for new sellers: With the voucher code MP-UNI2025, you can sell without paying a base fee for 3 months on all Kaufland marketplaces. Valid only for new registrations until October 31, 2025. Register right now here: https://www.kaufland.com/join?utm_source=podcast&utm_medium=paid&utm_campaign=B2BMarketplaceUniverse&utm_content=08_2025

Note from  the sponsor exporto:

Internationalization and its challenges are a big concern to brands and sellerrs. Shipping, returns processing, tax regulations and one-stop shop procedures – all of this can cause quite a headache. Service providers such as exporto can help. exporto has spezialised cross-border e-commerce logistics in Europe. With automated technology and a strong partner network, exporto ensures that online retailers can ship internationally as smoothly as they do in their home market. And the best part? Exporto has an attractive discount for you: If you register with exporto by August 31 and sign a contract, you won't pay any basic fees for the first two months. Register right now here: https://mag.exporto.de/marketplace-universe-offer

Note from  the sponsor base:

Base is a SAAS e-commerce solution provider originally founded 2006 in Poland. The platform offers features such as automations for order management, inventory management and fulfilment, a marketplace management tool for lots and lots of B2B and B2C channels, and integration options to include other backend tools in real-time. Base is present in 11 countries, the solution is already used by companies such as OBI, Kärcher, MediaMarkt, Samsung, Decathlon, Intersport, Develey. If you would like to learn more about Base, join us at our Connect Event with Base on September 17 in Cologne. Register right now: https://webforms.pipedrive.com/f/1wBV5bM8AALuEq8GfFLwj7tLJ80w9AZL4cf4DN1nvG4uMLrSOfA5NxaV1X0qvNAC7

Chapters:

00:00 Introduction to Marketplace Dynamics

02:46 Carolin Langer's Journey: From Side Hustle to CEO

06:38 The special market situation of LaCaTho

12:27 Marketplace Strategies: Automation and Customer Experience

17:32 Volume in the main and off-season

21:06 Bestsellers and the tricks of algorithms

24:31 The power of Videos and of TikTok

31:46 Scaling and Future Plans for LaCaTho

• Galaxus pushes international expansion despite heavy losses
• Tesco builds a massive new distribution center
• bol.com opens up to non-EU sellers
• Zalando & About You – merger approved, but many questions remain

Note from the sponsor eBay:

Selling internationally sounds easy – but the reality often tells a different story. Because shipping abroad is not the same as being truly ready to scale across borders. That’s why our partner eBay has put together a super helpful whitepaper that helps you check your international readiness with a detailed checklist and gives concrete advice on pricing, customer service, inventory, returns – and even how to identify the right markets and products. One highlight: With the eBay Product Research Tool, you can analyze three years of sales data by country and category. So if cross-border commerce is on your radar, download the free whitepaper “From Germany to the World” by eBay right now: https://www.ebay.de/sml/whitepaper-internationalverkaufen

Note from  the sponsor base:

Base is a SAAS e-commerce solution provider originally founded 2006 in Poland. The platform offers features such as automations for order management, inventory management and fulfilment, a marketplace management tool for lots and lots of B2B and B2C channels, and integration options to include other backend tools in real-time. Base is present in 11 countries, the solution is already used by companies such as OBI, Kärcher, MediaMarkt, Samsung, Decathlon, Intersport, Develey. If you would like to learn more about Base, join us at our Connect Event with Base on September 17 in Cologne. Register right now: https://webforms.pipedrive.com/f/1wBV5bM8AALuEq8GfFLwj7tLJ80w9AZL4cf4DN1nvG4uMLrSOfA5NxaV1X0qvNAC7

Chapters:

01:00 AI's Impact on Marketplace Shopping

07:40 Galaxus's Internationalization Strategy

09:41 Tesco's New Distribution Strategy

11:49 Zalando and About You Merger

15:30 Bol's Expansion to Non-EU Sellers

Takeaways:

• Anna Maria Zillinger elucidates the necessity for D2C brands to pivot away from brick-and-mortar sales when faced with the loss of the Amazon Buy Box.
• The significance of a meticulously defined brand portfolio is underscored by Anna Maria as vital for sustaining competitive advantage in e-commerce.
• Investment in a web shop remains a strategic priority for Anna Maria, emphasizing the importance of direct consumer engagement.
• Anna Maria's team employs weekly click rate analyses to optimize product visibility and enhance marketing effectiveness on digital platforms.

Note from the sponsor Taxdoo:

Every marketplace trader can tell you a thing or two about it: different tax rates, different responsibilities, tax advisors who are inexperienced in e-commerce. The taxtech company Taxdoo wants to remedy this situation. Taxdoo offers a comprehensive platform for online retailers who need to carry out legally compliant and efficient sales tax reporting and accounting processes. The software analyzes all sales, fees, and payments, resulting in a transparent and audit-proof solution, is seamlessly integrated with many marketplaces and can handle all EU and UK sales tax processing, including OSS exports. If you want to know more about VAT, read our blog article, in which you will also find a table with all VAT rates in the EU, UK, and Switzerland. Find out more here:

https://marketplace-universe.com/vat-traps-7-critical-rules-every-marketplace-seller-in-europe-needs-to-know/

Note from the sponsor MediaMarkSaturn:

Even though it's only summer, Cyber Week is coming around faster than you think! That means: Plan early. Because the time between November 24th and December 1st is not just a sales boost – it’s a full-on operational challenge. The most common mistakes? As Alexander Klinger from MediaMarktSaturn knows it’s not enough stock, no prep for returns and customer inquiries, poor product content and shipping KPIs all over the place. MediaMarktSaturn shares participation details 4 to 6 weeks ahead. Secure visibility, top homepage deals are handpicked – only sellers with strong KPIs and competitive prices stand a chance. And use Retail Media wisely. They work, but only if you book them early. For more practical tips see the full interview on Marketplace Universe:

https://marketplace-universe.com/good-cyber-week-preparation/

Note from the sponsor Taxdoo:

Imagine this: 1,000 orders and one incorrect VAT rate, and suddenly you've lost $4,000. This is a real risk for many cross-border sellers in Europe. That's because VAT in e-commerce is complex. That's why we've teamed up with our partner Taxdoo to break down what marketplace sellers really need to know about VAT. In our detailed analysis, we discuss when OSS helps and when it doesn't, when a marketplace collects VAT and when you as a seller are still liable, and why an incorrect VAT rate has a direct impact on your prices and margins. You can find the article with a complete overview of EU VAT rates as well as tax rates for the UK and Switzerland here: https://marketplace-universe.com/vat-traps-7-critical-rules-every-marketplace-seller-in-europe-needs-to-know/

Chapters:

00:00 Introduction to bol and Neudorff

07:55 The Onboarding Process for International Sellers

10:47 Underestimated market: Netherlands

14:27 Market Dynamics: The Dutch E-commerce Landscape

21:22 Challenges for International Sellers in the Dutch Market

25:01 Future Prospects for bol and International Sellers

27:05 Turning logistical necessity into a success

Note from the sponsor PlentyONE:

Selling on Amazon, Ott0, Zalando, or Kaufland? Then you already know: every marketplace has its own rules, fees, and expectations. But what if you had one clear, structured overview that compares them all – side by side? Our partner PlentyONE, has created exactly that: a free whitepaper that helps you find the right platforms for your products, categories, and strategy. It covers Marketplace access requirements, fees & commissions, fulfillment rules & SLAs - and much more – from Amazon to Zalando. It provides many insights into multichannel commerce and helps you to work out your individual roadmap for a successful multichannel strategy. Get the white paper right here: https://www.plentyone.com/de/multichannel-whitepaper?utm_source=marketplaceuniverse&utm_medium=referral&utm_campaign=CP_MKT_Whitepaper_Multichannel &utm_content=podcast-spoken-ad

Note from the sponsor bol:

Bol has established itself as a local hero in the Netherlands and Belgium and has become the market leader in the region thanks to a clear focus on customer satisfaction and innovation. It offers more than 42 million products in 28 categories and access to more than 13 million customers. This also makes bol attractive for retailers from neighboring countries. Want to know more about bol? Then look forward to our podcast episode 119 next week, in which we talk to Patricia Lay, Partnership growth manager at bol and, Hassan Imran, e-commerce manager at Neudorff ePeformances, about his experiences with selling on bol.

Note from the sponsor eBay:

On July 10, we’re inviting a select group of decision-makers to join us for our final live Connect Event  before the summer break – the eBay „Entscheider Dinner“. This exclusive dinner is designed for meaningful conversations, new connections, and fresh marketplace insights in a relaxed setting. A few seats are still available for brand representatives who want to be part of this handpicked group. If you’d like to join us for an inspiring summer evening full of ideas, exchange, and excellent food – register now: https://webforms.pipedrive.com/f/2XDfDE0vbHe8h96aXSfyWrvp8zpVs4yHFNCmobskstDVlYZklO5oapv41ZpvF2zPJ

Chapters:

00:00 Adventures at K5 Conference

03:10 Insights from the K5 Conference

05:23 The Future of E-Commerce: AI and Shopping Agents

12:00 The Role of Community and Content in Commerce

18:03 Speed vs. Strategy in E-Commerce

23:54 Understanding the Average Consumer

30:01 Final Thoughts and Future Directions

 Chapters

00:00 Introduction to MediaMarkt's Marketplace Expansion

05:50 The Shift in Marketplace Strategy

10:06 Marketplace Growth and Performance Metrics

14:00 Seller Dynamics and Quality Management

17:01 Competitive Pricing and Seller Advantages

21:19 Marketplace Strategy and Seller Support

25:06 Expanding into New Vertical Categories

28:24 Brand Integrity and Customer Expectations

30:00 Onboarding Process for Sellers

32:46 Quality Control and Seller Performance

35:34 Vision for Refurbished Products Market

Note from the Sponsor ChannelEngine:

Marketplace fees, middleware costs, pick & pack, shipping, returns processing, and even storage fees - anyone who sells on marketplaces knows that it's often not easy to understand what you're really left with at the end of the day. That's because hidden profit killers can lurk everywhere. To help you get more profit out of your marketplaces, ChannelEngine has compiled 5 tips for greater profitability on marketplaces in a new e-book. It shows how low-margin products can become real profit drivers and why clearly calculated minimum prices are crucial for your profitability. Click here for the 5 tips for greater profitability on marketplaces: https://marketplace-universe.com/5-tips-for-better-marketplace-profitability/

Chapters:

00:00 Introduction to AlphaTrail and Its Journey

09:00 Diving Deeper into AlphaTrail's Product Strategy

15:13 Marketplace Strategy and Expansion Plans

20:28 Exploring Marketplace Strategies

24:52 The Role of AI in E-commerce

28:06 Understanding Customer Behavior Across Marketplaces

33:16 Data-Driven Decision Making in E-commerce

34:38 Maintaining a Lean Business Model

37:15 The Future of AI in E-commerce

Außerdem sprechen wir darüber, warum der britische Markt besonders anspruchsvoll ist, wie stark grenzüberschreitende Steuerpflichten interne Ressourcen binden können  und warum DHL für den Versand in die Schweiz nicht die passende Lösung war. Timo teilt seine Erfahrungen mit beeindruckender Offenheit – inklusive vieler schmerzhafter Learnings. „Ich verzichte darauf, alle meine Narben zu zeigen“, sagt er – doch in dieser Folge offenbart er doch einige.

Chapters

00:00 Einführung in die Internationalisierung

08:20 Die Herausforderungen der Expansion

11:49 Typische Stolpersteine bei der Internationalisierung

19:04 Compliance und Steuerthemen als Hürden

23:38 Management der Logistik und Carrier-Auswahl

24:44 Herausforderungen im internationalen Versand

27:13 Die Bedeutung von Dienstleistern in der Internationalisierung

31:18 Ganzheitliche Lösungen für den europäischen Versand

36:14 Marktherausforderungen und Strategien für den UK-Markt

40:59 Zukunftsausblick und Expansionsstrategien

Chapters

00:00 Introduction to International Expansion

08:20 The Challenges of Scaling Abroad

11:49 Common Pitfalls in Cross-Border Growth

19:04 Compliance and Tax Issues as Key Barriers

23:38 Managing Logistics and Choosing the Right Carriers

24:44 Operational Challenges in International Shipping

27:13 The Role of Service Providers in Successful Expansion

31:18 End-to-End Solutions for European Shipping

36:14 Market Challenges and Strategic Approaches for the UK

40:59 Outlook and Future Expansion Plans.

Also in this episode: Nike is back on Amazon as a 1P supplier, and e-commerce in Germany is growing again – but almost entirely driven by marketplaces. The same goes for the Otto Group, whose improved numbers are largely thanks to its marketplace business.

And they take a look into the future: at gaming platform Roblox, which is entering e-commerce with Shopify, and at the potential impact Amazon’s AI shopping assistant Rufus could soon have.

Chapters:

00:00 Marketplace News Overview

06:53 Merger Investigations and Market Impacts

12:47 Nike's Return to Amazon

13:56 E-Commerce Growth in Germany

16:40 Roblox cooperation with Shopfy

17:35 Emerging Trends in E-Commerce

20:12 Community Building and Future Outlook

A clear message from Marcin Czyczerski – and a warning to Western platforms that think they can just start up in Poland. The former CEO of CCC/Modivo describes the unique features of the marketplace landscape in Poland – one of the most exciting and challenging e-commerce markets in Europe.

Marcin explains why Allegro is so dominant and why Western brands often struggle on Allegro. He assesses the opportunities for other players and reveals what makes Polish retailers and customers tick.

Chapters

00:00 Introduction to the Polish Marketplace Landscape

11:01 The Rise of E-commerce in Poland

24:05 Challenges for Western Marketplaces in Poland

24:33 Understanding Polish Consumer Behavior

30:27 Allegro's Competitive Edge

35:09 Challenges for Western Brands on Allegro

42:48 The Future of E-commerce in Poland

Note from the sponsor PlentyONE:

Multi-channel is a bit like an IKEA wardrobe: It looks simple, but until you try to put it together. If that sounds familiar, then you might want to check out a new white paper by PlentyOne, because they have put together everything you need to make multi-channel selling work. It breaks down the 10 most common challenges sellers face when entering the world of multi-channel from chaotic tool setups and losing the buy box to inconsistent product content. And they also give you lots of instructions on how to clear these typical pain points in their day-to-day operations. Get your free copy right here: https://www.plentyone.com/de/multichannel-whitepaper?utm_source=marketplaceuniverse&utm_medium=referral&utm_campaign=CP_MKT_Whitepaper_Multichannel &utm_content=podcast-spoken-ad

Chapters:

00:00 Introduction to Marketplace Challenges

07:29 Transformational Pain in Marketplace Teams

17:32 Navigating Internal Barriers to Marketplace Success

23:20 Strategies for Marketplace Entry

29:26 Retail Media and Marketplace Dynamics

Note from the sponsor eBay:

Expanding internationally – but how? If you want to learn more about how you can expand your global reach, then the free webinar “Unlock Global Growth Cross-Border Opportunities” from our partner eBay is for you. Isabell Butterwegge from eBay will share best practices and practical tips to help you succeed worldwide. You will learn about the opportunities eBay offers you and the tools available to support you. So mark your calendars: May 20, 2025, 11 a.m. To register, click here: https://zoom.us/webinar/register/3017442359025/WN_bUNKInsESEyW2-TLrUlOBw#/registration

Chapters:

02:56 Meet Marius Eckel: E-commerce Insights

06:08 Marketplace Strategies and Challenges

08:57 Exploring Temu: Initial Impressions

18:03 Navigating Multiple Marketplaces

21:12 The Impact of New Market Players

24:02 Brand Safety and Market Perception

27:54 Challenges of Selling on Emerging Platforms

30:33 Evaluating Market Trends and Brand Positioning

35:51 The Impact of Global Trade Dynamics

Note from sponsor Taxdoo:

Why are less than one percent of tax consulting firms prepared to work with marketplace retailers? Why don't they understand their business? And how can retailers find an experienced tax expert for their marketplace business who truly deserves this title? Roger Grothmann, founder of Taxdoo and former tax auditor, reveals what goes wrong behind the scenes in a very insightful interview, shares his critical insights, and provides valuable practical tips. You can find the entire interview here: https://marketplace-universe.com/interview-what-makes-a-good-tax-advisor-for-marketplace-sellers/

Chapters:

00:00 Introduction to Marketplace Dynamics

02:45 Understanding Marketplace Success Factors

09:10 Key Ingredients for Building a Marketplace

24:46 Navigating the Challenges of Fashion Marketplaces

33:06 Balancing First Party and Third Party Relationships

Note from sponsor eBay:

Expanding internationally – but how? If you want to learn more about how you can expand your global reach, then the free webinar “Unlock Global Growth Cross-Border Opportunities” from our partner eBay is for you. Isabell Butterwegge from eBay will share best practices and practical tips to help you succeed worldwide. You will learn about the opportunities eBay offers you and the tools available to support you. So mark your calendars: May 20, 2025, 11 a.m.

To register, click here: https://zoom.us/webinar/register/3017442359025/WN_bUNKInsESEyW2-TLrUlOBw#/registration

Chapters

02:50 Impact of De Minimis Rule on US-China Trade

05:52 Amazon's Strategy Against Competitors

09:04 Marketplace Developments in Germany

12:01 Kaufland's Global Expansion Plans

14:54 DHL's New Fees and Market Reactions

18:02 Political Influences on E-commerce

21:10 Celebrating Marketplace Universe's Milestones

Diesen Fragen geht Valerie in der neuen Podcast-Episode mit Alexander Hally von Weleda nach. Sein Fazit: Zwei entscheidende Erfolgsfaktoren sind fundiertes Marktplatz-Know-how und eine klare Strategie.

Im Gespräch verrät er, warum Weleda auf Amazon konsequent auf eine Vendor-Strategie setzt, wie die Marke auf Zalando gezielt den Sportbereich adressiert und welche Vorteile das Apothekengeschäft mit sich bringt. Außerdem erklärt er, warum er künftig stärker in Retail Media und Content-Optimierung investieren will – und weshalb der eigene Weleda-Webshop (noch) nicht so effizient läuft, wie er sich das wünschen würde.

Hinweis vom Sponsor ChannelEngine: Marketplace-Gebühren, Middleware-Kosten, Pick & Pack, Versand, Retourenabwicklung und selbst Lagergebühren – wer auf Marktplätzen verkauft, weiß: Am Ende bleibt oft weniger übrig als gedacht. Denn versteckte Profit-Killer lauern überall. 

Damit ihr mehr Profit aus euren Marktplätzen herausholen könnt, hat ChannelEngine im neuen E-Book 5 Tipps für mehr Profitabilität auf Marktplätzen zusammengestellt. Ihr  erfahrt, wie sich  selbst margenschwache Produkte in echte Gewinnbringer verwandeln lassen – und warum klar kalkulierte Mindestpreise entscheidend für die Rentabilität sind.

👉 Jetzt lesen: 5 Tipps für mehr Profitabilität auf Marktplätzen

Kapitelübersicht:

02:21 – Markenpräsenz & Markenschutz bei Weleda

06:19 – Weleda im E-Commerce: Strategien & Herausforderungen

11:31 – Markenwahrnehmung & Premium-Positionierung

15:39 – Sortimentsstrategien & lokale Anpassungen

17:51 – Exklusivität im Sortiment

20:07 – Vertriebskanäle & Marktplätze

23:40 – Lernprozesse für Beauty-Marken

26:06 – Retail-Media-Strategien

31:21 – Zukunftsvisionen für Weledas Online-Reise

Is Amazon Haul a tactical move or a long-term play? Is Amazon on its way to a super app - with features like Rufus, the AI-based personal shopping assistant combined with BuyForMe and the shopping experience beyond its own platform? What are Amazon's interests in making its purchase offer for TikTok in the US? And what does it all mean for sellers?

Note from the sponsor Channable:

Do you know the e-commerce solution provider Channable? Channable offers a solution that can map trade on more than 2,500 platforms - including marketplaces, of course. Products can be managed, promoted, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, performance marketing, all work with the same software. The solution focuses on automation. In addition, integrations are available for common shop systems such as Shopify, WooCommerce or Lightspeed. Find out more at https://www.channable.com/

Chapters

00:00 Introduction to the Amazon Update

05:04 Insights from Amazon's European Headquarters

07:25 Amazon's Corporate Atmosphere and Leadership Changes

10:53 FBA Fees and Competitive Strategies

15:03 Amazon's Low-Cost Strategy and Market Positioning

20:22 Amazon's Evolving Strategies

27:17 AI Innovations and the BuyForMe Feature

29:30 Amazon's Competitive Landscape and TikTok

32:53 Navigating Trade Challenges and International Expansion

Note from the sponsor Kaufland Global Marketplace:

Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.

Chapters

01:53 Understanding the German Market

06:07 Consumer Behavior Insights

11:56 Marketplace Preferences and Trends

18:05 Challenges for International Brands

29:56 The future role of Temu, Shein and Tiktok Shop in Germany

Note from the sponsor Kaufland Global Marketplace:

Shipping, returns processing, tax regulations and one-stop shop procedures: the challenges of internationalization are a major concern for many retailers. Service providers such as exporto can help here: exporto specializes in cross-border e-commerce logistics in Europe. You can find out more in the webinar “Selling to post-Brexit UK” on April 8 at 11 a.m., in which Vanessa Schmidt from exporto and Ingrid will take a detailed look at the challenges of cross-border trade with the United Kingdom. Click here to register: https://zoom.us/webinar/register/WN_264R7k0nQd6t6hnyapQEeA#/registration

Note from the sponsor Kaufland Global Marketplace:

Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.

Chapters

00:00 March Marketplace Highlights

04:21 TikTok Shop Launch and Reactions

07:27 Marketplace Figures and Trends

11:12 Marketplace Launches and Expansions

13:01 Shein's Marketplace Evolution

19:39 Vinted's Expanding Categories

26:59 Looking Ahead to April

TikTok Shop's business is doing really badly in the US and the UK – even if TikTok doesn't say it out loud! But what does this mean for the TikTok Shop launch in Europe and for brands that want to jump on the bandwagon? That's what Valerie and Ingrid discussed in this episode with Ed Sander from Chinatalk. Ed explains that TikTok has clearly failed to meet its own targets in the US and sees that success in the West is taking much longer than expected. He shares many exciting insights into TikTok and live commerce: specific figures on the volume in Asia, cultural differences in shopping behavior, the lack of an agency landscape around live commerce, and the possible market share of TikTok in a few years. And he also knows why TikTok has repeatedly postponed the launch of its shop in Europe and, in contrast to Temu, is proceeding very cautiously with its expansion.

Note from the sponsor Kaufland Global Marketplace:

Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.

Chapters:

00:00 Introduction to TikTok Shop and Its Impact

10:08 Ed Sander's Insights on TikTok's Performance

19:54 Understanding Live Commerce and Its Challenges in the West

23:39 The Challenges of Live Commerce in the US

25:03 TikTok's Strategy and Market Expectations

27:26 Cultural Differences in E-Commerce

29:30 Product Suitability for Live Commerce

31:03 TikTok's Approach to European Markets

34:05 Future Outlook for TikTok Shop and Live Commerce

In this podcast episode, Ingrid and Valerie do just that: they analyze what the numbers really reveal and what it means for brands and marketplace partners – for example, the barely growing marketplace share or the emphasis on independence from About You for the next three years.

Note from the sponsor bol:

Bol is a leading marketplace in the Netherlands and Belgium, offering over 42 million products in 28 categories to more than 13 million customers. Its focus on customer satisfaction and innovation has made it the regional market leader. The platform attracts retailers from neighboring countries by offering personalized support and local consumer insights. Retailers can benefit from bol's logistics service, returns management, and retail media options. Curious to learn more? Tune in to podcast episode 97 to hear Alex Ciorapciu, Director of International Business, discuss selling on bol.

Note from the sponsor Kaufland Global Marketplace:

Do you want to meet Ingrid and Valerie live again? Then come to the e-Commerce Day of the partner Kaufland Global Marketplace on April 11th in Cologne! More than inspiring 30 lectures on 3 stages await you, for example from Philip Lahm and Michael Menzel from Google. Plus more than 100 exhibitors for everything that is important for the marketplace business and the new format "Speed Connect". With the exclusive promotion code MARKETPLACE-ECD-30, you get 30% off your ticket. So register right away at ecommerceday.de/tickets.

Chapters:

00:00 Introduction to Zalando's Financial Results

05:59 Understanding Zalando's Narrative and Market Position

11:58 Zalando's Revenue Growth and Brand Strategy

14:59 Marketplace Share and Brand Approval Challenges

18:00 International Expansion and New Market Opportunities

20:58 The Impact of the About You Merger

30:05 Brand Perspectives on the Merger

36:56 Zalando's ZEOS and B2B Growth Analysis

Note to the sponsor MediaMarktSaturn:

With a turnover of 22.4 billion euros, MediaMarktSaturn is one of Europe's leading consumer electronics retailers. Since launching its marketplace in Germany in 2020, the company has been pursuing an international strategy and is now represented in Spain, Austria, Italy, and the Netherlands – and has also recently launched in Belgium. Poland will follow this year. The range includes around 2 million products in categories such as IT, TV, household, gaming and more. With additional services such as easy marketplace integration and individual support, MediaMarktSaturn makes it easier for its approximately 1600 retailers to do business on the marketplace. And if you want to know more, take a look at our detailed marketplace portrait of MediaMarktSaturn. https://marketplace-universe.com/marketplace-portrait-mediamarktsaturn/

Chapters:

00:00 Introduction to the Deep Dive Episode

06:29 Exploring the Dutch Marketplace Landscape

12:40 The Role of bol in the Dutch Market

18:54 Amazon's Impact and Strategy in the Netherlands

24:49 Advertising Strategies: bol vs. Amazon

30:35 Future of Marketplaces in the Netherlands

This episode is the first pure newsflash episode dealing with the most breaking marketplace news in February: Ingrid and Valerie

- have looked extensively at the background to the launch of TikTok Shop in Germany, France and Italy

- discussed the consequences of the new US customs policy – both for the US market and for European markets.

- They also analyzed Amazon's 2024 figures

- and examined the reasons for the end of the sports marketplace Colizey.

Note on our upcoming webinar:

Do you want to expand your marketplace business but don't know which marketplaces are worthwhile for you? Then take part in the webinar “Mastering Marketplaces: Strategies to choose your ideal Platform” on March 18 at 11 a.m. Online and for free, you will receive an indispensable guide to successful B2C marketplace expansion from marketplace experts Johannes Blindhuber from PlentyONE and Valerie Dichtl, offering actionable insights and a checklist for optimizing your strategy. The webinar, which will be held in English, is aimed at brands and companies in the consumer electronics, home & living, DIY, sports and toys sectors. Register here: https://marketplace-universe.com/events/webinars/webinar-plentyone/

Note from the sponsor exporto:

Cross-border e-commerce is booming. However, international expansion still involves complex logistical and customs challenges for many companies. Service providers such as exporto, which specializes in cross-border e-commerce logistics in Europe, are there to help. With powerful technology and a strong partner network, exporto ensures that online retailers can ship their goods internationally just as smoothly as in their home market. The plug-and-play solutions cover everything from automated customs clearance and tax processing to local delivery over the last mile. More than 200 brands, including Mr. Speck's, Outfittery and Snox, already rely on exporto's all-in-one solution to drive their international growth. Find out more at exporto.de https://www.exporto.de

Chapters

00:00 Introduction to Season Two

02:47 Changes in Podcast Format

06:01 TikTok Shop Expansion in Europe

09:06 US and EU Responses to Chinese E-Commerce

12:00 Impact of US Tariffs on Marketplace Sellers

15:08 Amazon's Financial Results and Marketplace Insights

17:04 Analyzing Amazon's Sales Performance

24:45 The Shift Towards Refurbished and Circular Economy

28:01 The Closure of Colizey and Market Challenges

31:39 Reflections on Market Trends and Future Insights

Ingrid and Valerie are proud to present: the 100th episode of the “Let's talk Marketplace” podcast! And that's why, in this episode, Ingrid and Valerie looked back on what they have achieved and revealed their visions for this year (spoiler: a real community for the marketplace people in Europe). They looked back on their biggest failures and their favorite guests. They talked about the importance of gut feeling, about trust and their “No Bullshuit Policy”. And they looked at the rapid pace at which they have been on the road with our Marketplace Universe for about a year. With episode 100, the second season of “Let's talk Marketplace” begins with some innovations, such as our own news episodes. Enjoy the anniversary episode and thank you so much for your loyalty!

Note from the sponsor Channable:

If you’re selling on Amazon or bol, you know that running ad campaigns can be complex - but also highly rewarding. Both platforms offer similar campaign structures, but there’s a key difference: On Amazon, a product can appear in both sponsored and organic search results. On bol, once you win the sponsored spot, you lose your organic ranking. Automation can make campaign management much easier. With tools like Channable, you can scale campaigns for a wide range of products, automate keyword selection, and optimize bidding strategies. If you would like to know more about the differences on ad campaigns an bol and Amazon, read our how-to article at Marketplace-Universe.comor listen to episode 102 in mid-March with Thomas Philip-Bashar, Product Manager at Channable, as guest.

Note on our upcoming webinar:

If you're selling on marketplaces, you've probably asked yourself already, how will shoppers buy in in 2025? Where does the journey begin, the shopping journey, what factors influence the decisions? The questions are the topic in the webinar „How marketplace shoppers buy in 2025: key insights“ together with ChannelEngine.

When: March, 6th, 4 p.m.

Who: Jorrit Steintz, CEO and Founder ChannelEngine, and Valerie Dichtl, Marketplace Universe

Where: online and for free

Register now here!https://eu1.hubs.ly/H0gnXPM0

Chapters:

00:00 Celebrating 100 episodes: A Milestone in Podcasting

02:53 Reflections on Podcasting Journey and Learnings

06:00 Favorite Guests and Memorable Moments

08:30 Podcasting Challenges and Lessons Learned

13:55 Transitioning to Season Two: New Structure and Focus

17:20 Transitioning to Marketplace Universe

24:46 Monetization Strategies and No Bullshit Policy

29:00 Looking Ahead: Future Plans and Community Focus

35:00 A heartfelt Thank You

In the podcast, he talks about how hard Temu is trying to work with European brands and retailers, that Temu seems willing to change its pricing policy, and that the cheap image is to be shed. He also talks about the very different strategies brands are using to react to the pricing pressure on Temu, which categories he considers worthwhile, and why Temu sometimes pays its sellers more for a product than the online shopper on the platform.

Note from our sponsor bol:

Bol is a leading marketplace in the Netherlands and Belgium, offering over 42 million products in 28 categories to more than 13 million customers. Its focus on customer satisfaction and innovation has made it the regional market leader. The platform attracts retailers from neighboring countries by offering personalized support and local consumer insights. Retailers can benefit from bol's logistics service, returns management, and retail media options.

A special promotion is available until February 28th: retailers receive a 50% discount on account creation fees and variable commissions through integrators like ChannelEngine, Rithum, Tradebyte, or Channable, valid until June 30th, 2025. Curious to learn more? Tune into podcast episode 97 next week to hear Alex Ciorapciu, Director of International Business, discuss selling on bol.

Note on our upcoming webinar:

If you're selling on marketplaces, you've probably asked yourself already, how will shoppers buy in in 2025? Where does the journey begin, the shopping journey, what factors influence the decisions? The questions are the topic in the webinar „How marketplace shoppers buy in 2025: key insights“ together with ChannelEngine.

When: March, 6th, 4 p.m.

Who: Jorrit Steintz, CEO and Founder ChannelEngine, and Valerie Dichtl, Marketplace Universe

Where: online and for free

Register now here:https://eu1.hubs.ly/H0gnXPM0

Newsflash:

-        Amazon is experimenting with re-directing search queries to brands' webshops outside of its own app.

-        Amazon opened its first brick-and-mortal pharmacy and beauty store in Milan, Italy.

-        MediaMarktSaturn plans to increase the Space-as-a-Service concept which enables wholesale and marketplace retail partners to rent space in the brick and mortal store of the retail chain to present their products.

-        The French sports marketplace Colizey has ceased trading.

Chapters

00:00 Introduction to Temu Marketplace

02:08 Valentin Hauß: Insights from com-create

05:54 Newsflash

12:00 Omni-Channel Strategies in Retail

17:22 Deep Dive into Selling on Temu

22:10 Building Collaborative Relationships with Temu

23:56 Seller Requirements and Integration on Temu

26:24 Understanding Temu's Pricing System

31:01 Strategies for Brands on Temu

33:49 Evaluating Product Performance on Temu

What is often preventing marketplace sellers from growing? A lack of liquid funds, because a lot of money is either tied up in inventory or sits with the marketplace operator for weeks before it is paid out to the seller. That's why Ingrid and Valerie are dedicating this episode to the topic of financing and managing working capital. They are joined by Ann-Kristin Lipsky, who sells various of her own brands on marketplaces, and Joep Backx, Director of Sales at Storfund.

Storfund has developed a concept to help sellers out of financial bottlenecks. In the podcast, they speak very openly about emergencies and the lack of support from banks. And Ann-Kristin explains how a competitor used a minor violation of terms of service to take her out of the race in Europe for months.

Note from the sponsor MediaMarktSaturn:

With a turnover of 22.4 billion euros, MediaMarktSaturn is one of Europe's leading consumer electronics retailers. Since launching its marketplace in Germany in 2020, the company has been pursuing an international strategy and is now represented in Spain, Austria, Italy, and the Netherlands. Belgium and Poland will follow in 2025. The range includes around 2 million products in categories such as IT, TV, household, gaming and more. With additional services such as easy marketplace integration and individual support, MediaMarktSaturn makes it easier for its approximately 1600 retailers to do business on the marketplace. And if you want to know more, take a lookat the detailed marketplace portrait of MediaMarktSaturn.

Newsflash:

It is said that Temu requires local European distributors to price 15% lower than Amazon.

Chapters

12:08 Marketplace Strategies and Expansion Plans

13:45 Understanding StoreFund's Role in Financing

18:02 Newsflash

28:02 The Importance of Financing for Growth

30:08 Understanding Product Portfolios and Market Risks

32:01 The Struggles of Female Entrepreneurs in Funding

36:27 Innovative Financing Solutions for E-commerce

42:14 The Cost of Financing and Its Impact on Growth

46:32 Expanding to New Marketplaces

Alex Ciorapciu, Director International Business at bol, reveals in this episode what foreign merchants can expect at bol: AI tools that help with translating product information, and bol's own logistics that ensure competitive delivery times for the demanding Dutch customer base. And customer service can now be provided in English instead of only in Dutch.

bol's stated goal is to maintain long-term, good, and profitable relationships with its sales partners so that they can benefit from the Dutch market in the best possible way.

To this end, bol currently has a special offer up its sleeve: anyone who sets up a bol account via one of the integrators Channable, ChannelEngine, Tradebyte or Rithum by the end of February will receive a 50% discount on the setup fee and a 50% discount on the variable sales commission until the end of June. The point of contact is Alex Ciorapciu.

Note on our next Marketplace Universe Connect Event:

Are you a brand, manufacturer or e-commerce head of? From the areas of DIY, home & living, sports, CE or similar? Then mark February 18 in your calendar and register now for the “Marketplace Universe Connect x plentyone Berlin Edition”! What do you get? Direct exchange, valuable contacts, drinks & food in a relaxed atmosphere in a cool location and short presentations by Katrin Wießner, marketplace manager at Jack Wolfskin, and Malte Karstan, marketplace expert at Berlin Brands Group. But be aware: Not everyone who registers will automatically be accepted – we carefully review each registration to ensure an optimal experience for all guests. You want to be there? Then sign up here! https://webforms.pipedrive.com/f/1AEq12z4w3UgrhelE8SJfg1wbYkSpXaynZBndKVazpjhMqXKOLqYtToZNrgc3bWfh?

Note from the sponsor Channable:

Do you know the e-commerce solution provider Channable? Channable offers a solution that can map trade on more than 2,500 platforms - including marketplaces, of course. Products can be managed, promoted, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, performance marketing, all work with the same software. The solution focuses on automation. In addition, integrations are available for common shop systems such as Shopify, WooCommerce or Lightspeed. And: Channable is one of the bol integrators, so you can get your 50% discount through us. Find out more at https://www.channable.com/

Chapters:

00:00 Introduction to bol Marketplace

07:01 Alex Ciorapciu's Journey in E-Commerce

11:58 The Significance of bol in Dutch Culture

20:01 AI and Technology in bol's Operations

29:29 Selection of new partners

40:09 Challenges for International Sellers on bol

43:59 Cooperation with the bol team

Philip follows this strategy: If a new marketplace has points of contact with our categories, we will use it because our business model is designed to scale very quickly and with very little personal investment in marketplaces. He explains why mokebo produces almost exclusively in Germany, is growing much faster than the market and why he considers DIY marketplaces to be very worthwhile players.

Newsflash:

- The bevh is forecasting a slight increase in German e-commerce this year and attributes this growth almost exclusively to marketplaces

- There are new indications that TikTok Shop could soon launch in Germany

Note from the sponsor bol:

Bol is a leading marketplace in the Netherlands and Belgium, offering over 42 million products in 28 categories to more than 13 million customers. Its focus on customer satisfaction and innovation has made it the regional market leader. The platform attracts retailers from neighboring countries by offering personalized support and local consumer insights. Retailers can benefit from bol's logistics service, returns management, and retail media options.

A special promotion is available until February 28th: retailers receive a 50% discount on account creation fees and variable commissions through integrators like ChannelEngine, Rithum, Tradebyte, or Channable, valid until June 30th, 2025. Curious to learn more? Tune into podcast episode 97 next week to hear Alex Ciorapciu, Director of International Business, discuss selling on bol.

Chapters:

02:28 Philipp Kehela's Journey and Moquebo's Growth

05:53 Marketplace Strategies and Expansion

10:12 Newsflash

20:51 Impact of Wayfair's Withdrawal and Market Consolidation

27:02 E-commerce Performance and Market Strategies

30:02Marketplace Presence and Expansion Plans

34:57 Marketplace Commission Structures and Profitability

37:58 Trends in Home and Living Marketplaces

For example, because he spent far too much money on advertising. Or because he thought that if he could do the business in Europe, he could do it in the US. Nevertheless, he is now successful and enjoys advantages such as no VAT, low return rates and lower Amazon fees. He is also expanding the B2B business as a further mainstay, putting out feelers to other marketplaces such as Allegro and bol, and pushing ahead with his own webshop.

Note from Sponsor Base.com:

Anyone looking to expand into Eastern Europe will encounter a different marketplace landscape than in Western Europe. And therefore needs different marketplace integrations! The e-commerce SaaS solution Base.com can help: the platform specializes in marketplace integration and the automation of e-commerce marketplace processes such as order fulfillment and inventory management and can offer connections to over 250 marketplaces. The company was founded in Wroclaw, Poland, and scores particularly highly in terms of its many connections to marketplaces in the CEE region. Find out more at https://www.base.com or in episode 85 of “Let's talk Marketplace”.

Note from Sponsor byrd:

byrd is an European logistics provider with operations in Germany, Austria, the Netherlands, UK, France, Italy and Spain. With seamless integrations into platforms like Amazon, Shopify and WooCommerce, byrd helps merchants optimize supply chains, reduce costs and offer fast delivery. They have a proprietary dashboard which enables you to see to track all your orders in real time. Furthermore, they offer specialized services like organic product certification or dangerous goods, shipping or handling of products with expiry dates or serial number tracking for electronics. Clients like Refurbed, WeAreKnitters and Bababoo and friends trust byrd to streamline their fulfillment processes. Find out more at https://www.getbyrd.com.

Newsflash:

-        TikTok chaos in the US: Offline, online, extended deadlines - what happens next? 

- Zalando's figures for the final quarter of 2024 are promising.

-  Galaxus is happy with the development of its internationalisation. Galaxus.de performed well in 2024  

Chapters:

02:58 Marketplace Updates and TikTok's Uncertainty

05:58 Introducing Niko Moll and Mausito

11:27 Newsflash

20:49 Mausito’s Marketplace Strategy and Expansion Plans

25:11 Pricing Strategies and Consumer Trust

29:10 Logistics Challenges in the US

31:03 Sales Performance and Market Differences

32:13 Lessons Learned from Market Expansion

40:13 Future Internationalization Plans

Julia baut gerade das Marktplatz-Engagement von Cherry aus, der Middleware-Anbieter PlentyOne unterstützt sie dabei. Zusammen berichten sie ganz praxisnah, worauf es ankommt: Etwa auf klar definierte Unternehmensziele, akribische Recherche zu den jeweiligen Markplätzen und den direkten Konktakt zu ihnen, außerdem auf realistische SLAs der Marktplätze und die eigene Fähigkeit, diese einzuhalten sowie auf die Kosten und die technische Umsetzbarkeit. Julia plaudert dabei aus dem Nähkästchen und verrät auch, was für sie K.O.-Kriterien sind, die gegen einen Marktplatz sprechen, warum sie auf Local Heros setzt und auch Plattformen wie Alibaba, Twitch oder TikTok Shop auf dem Schirm hat.

Hinweis des Partners Taxdoo:

Mit dem neuen Jahr werden für Marktplatzhändler einige umsatzsteuerliche Themen wichtig: So kommt die für Anfang 2025 geplante einheitliche Umsatzsteuer-ID erst 2028. Die ersten Prüfungen beim One-Stop-Shop werden aber voraussichtlich schon in diesem Jahr durchgeführt. Wichtig ist auch, die OSS-Fristen strikt einzuhalten; es gibt keine Fristverlängerungen wegen Feiertagen! Neu bei Amazon: Für Leistungen, die von Amazon Deutschland erbracht werden, gilt nun der klassische Vorsteuerabzug und nicht mehr das Reverse-Charge-Verfahren. Aber Achtung: Für alle anderen europäischen Amazon-Marktplätze gilt das weiterhin. Hilfe bei solchen Fragen bietet der TaxTech-Anbieter Taxdoo: https://www.taxdoo.com

Newsflash:

-        Wayfair zieht sich aus dem deutschen Markt zurück

-        Decathlon baut seine Plattform mit Services wie Reparaturhilfen, universellem Warenkorb und Mietservice aus

-        Meta testet die Integration von eBay-Angeboten in den Facebook Marketplace 

 Chapters:

00:00 Einführung in die Marktplatzauswahl

05:47 Newsflash

12:06 Strategien zur Marktplatzauswahl

18:00 Erfahrungen und Herausforderungen bei Cherry

23:48 KPIs und Erfolgsmessung im Marktplatzgeschäft

24:51 Internationale Expansion und Zielgruppen

25:50 Strategien zur Ansprache von Gamern

27:06 Kriterien für die Marktplatzbewertung

28:58 Herausforderungen bei der Marktplatzintegration

30:34 Logistik und Fulfillment-Strategien

31:41 Neulinge im Marktplatzmarkt

34:32 Zeitrahmen für Marktplatzanbindung

36:25 Evaluierung und Anpassung nach Marktplatzstart

Note from the sponsor Taxdoo:

With the new year, a number of VAT-related topics will become important for marketplace merchants: for example, the uniform VAT ID planned for the beginning of 2025 will not come until 2028. However, the first checks at the one-stop shop are likely to be carried out this year. It is also important to strictly adhere to the OSS deadlines; there are no deadline extensions due to holidays! New at Amazon: For services provided by Amazon Germany, the classic input tax deduction now applies and the reverse charge procedure no longer does. But be careful: it still applies to all other European Amazon marketplaces. The TaxTech provider Taxdoo offers assistance with such questions: https://www.taxdoo.com

Chapters:

03:06 Reflecting on 2024: Achievements and Growth

08:57 Marketplace Players: Insights for 2025

11:56 MediaMarkt's Expansion and New Verticals

14:59 Kaufland's International Growth and Marketplace Efficiency

17:59 eBay's Strategy to Attract Younger Sellers

21:00 Scroutz‘s Success and Future Plans

23:01 International Marketplaces: Opportunities and Challenges

26:14 Local Heroes: The Case of Globus

27:50 Redcare Pharmacy: A Quiet Player in the Market

30:22 Douglas: A Shift Back to Core Competencies

33:08 B&Q: Expanding Horizons for International Sellers

34:45 Outlook 2025: Hot Markets and Categories

38:18 Emerging Services and Trends in E-commerce

Together they shed light on how the step is to be evaluated from Otto's point of view, what impact the merger of the number one and two has on fashion retail and whether it helps to compete against Shein (spoiler: rather not).

They also discuss opportunities and risks for brands and retailers – Zalando is currently sending notices to successful brands and delaying the onboarding of new partners – and the rumor that Zalando could also take over Asos.

Newsflash:

-        Zalando has officially launched on TikTokShop in the UK, partnering with 55 iconic brands including Nike, Adidas, AllSaints, and Dr. Martens.

-        Amazon will shortly be opening its new country website in Ireland, Country Manager will be Alison Dunn. 

Note from the sponsor PlentyONE:

PlentyONE is a German e-commerce service provider offering a complete solution for your omnichannel business – with a very strong focus on marketplaces. It covers the entire sales process across more than 150 sales channels and is suitable for manufacturers and brands of all sizes worldwide. In 2023, more than 116 million orders with a GMV of 9.8 billion euros were processed via the platform. In the coming months, PlentyONE plans to focus on expanding its innovative channel layer technology: this will ensure more efficient, standardized marketplace connections and relieve brands and retailers of complex system processes. More at https://www.plentymarkets.com

 Note from the sponsor byrd:

byrd is a e-commerce fulfillment provider that can handle logistics across all of Europe and is particularly good for tricky cases in addition to standard services. For example, when best-before dates for food or cosmetics need to be observed. Or when strict specifications have to be adhered to when shipping products that sport organics labels. A selection of more than 15 logistics options helps to find the best solution in each case. Integrations with partners such as PlentyONE, ChannelEngine and billbee make the solution particularly interesting for marketplace sellers. And that's why brands like Refurbed, Weareknitters, Manuka Honey, Bababoo and Friends and Lakrids by Bülow trust byrd. More at https://www.getbyrd.com

Chapters:

01:10 Breaking News: Zalando Acquires About You

03:55 Expert Insights: The Impact of the Merger

11:35 Analyzing the Merger: What It Means for the Industry

24:58 The Impact of Mergers on Fashion Brands

36:07 Navigating the New Marketplace Landscape

39:55 Technical Integration and Market Dynamics

46:14 Future Prospects and Strategic Moves

50:28 Final Thoughts on Market Evolution

Newsflash:

- Black Week broke many records. 60% of purchases occurred on marketplaces, with Amazon leading at 85% of users.  

- TikTok has lost its bid to strike down a law that could result in the platform being banned in the United States. 

Note from the sponsor Storfund:

Liquid capital is a huge issue in e-commerce: with payment periods of 14 to 60 days, merchants often wait weeks for their money – which is then missing to order new goods and grow further. Storfund wants to solve this problem: The company pays the merchant the amount that it has already earned from sales but has not yet received. In return, the merchant pays a fixed fee to Storfund and is immediately liquid again. Storfund is a British company that was founded in London in 2018, but is now also active in the US and Central Europe. The company's services are aimed specifically at marketplace merchants – Storfund has set up integrations with 35 marketplaces, including Amazon, Kaufland and Otto. Find out more at  or in episode 86 of “Let's talk Marketplace”.

Chapters:

00:00 The Rise of Online Marketplaces During Peak Season

03:37 Introducing Natalia: Insights from an HR Expert

10:30 Navigating the Job Market in E-commerce

18:35 Building a Strong Marketplace Team

29:22 The Importance of Job Descriptions in Hiring

32:06 Understanding Organizational Structures and Responsibilities

35:33 Balancing Expectations in Job Descriptions

38:38 The Impact of Remote Work on Job Performance

41:14 Cultural Differences in Work Ethics

47:31 The Importance of Job Matching in Marketplaces

In dieser Podcast-Folge diskutiert Gerrit mit Ingrid und Valerie, welchen Kardinalfehler deutsche Brands gemacht haben, warum sich Shein vermutlich über die EU totlacht und warum Shein nachhaltiger ist als ökozertifizierte westliche Brands. Außerdem sprechen sie darüber, wie Brands auf Shein reagieren sollten und warum Gerrit in dem Aufsteig Sheins einen staatlich geförderten Wirtschaftskrieg Chinas Westen sieht. Jepp, eine echte Tacheles-Folge.

Newsflash:

-        The Platform Group hat den insolventen Luxusuhren-Anbieter CHRONEXT übernommen.

-        TikTok Shop soll noch im Dezember in Spanien starten.

-        MediaMarktSaturn erweitert sein Retail Media-Angebot um In-Store-Ads.

Hinweis unseres Sponsors Base.com

Wer nach Osteuropa internationalisieren möchte, trifft dort auf eine andere marktplatz-Landschaft als in Westeuropa. Und braucht damit andere Marktplatzintegrationen! Helfen kann die E-Commerce SaaS-Lösung Base.com: Die Plattform hat sich auf Marktplatzintegration und die Automatisierung von E-Commerce- Marktplatzprozessen wie Auftragsabwicklung und Bestandsverwaltung spezialisiert und kann Anbindungen zu über 250 Marktplätzen anbieten. Das Unternehmen wurde im polnischen Breslau gegründet und kann mit besonders vielen Anbindungen zu Marktplätzen in der CEE-Region punkten. Mehr dazu unter https://ww.base.com oder in Folge 85 von „Let’s talk Marketplace“.

Kapitel:

00:02 Einführung in das Thema

02:50 Vorstellung des Gasts

10:16 Newsflash

25:08 Aufstieg chinesischer Firmen wie Shein

30:33 Gründe für Sheins Erfolg

37:29 Sheins Öffnung zum Marktplatz

40:04 Reaktion von Brands

44:33 Know-how und On-Demand-Produktion

Valerie, for her part, took the opportunity to introduce Ingrid as an external guest: What are you best at in the marketplace environment? What is a fun fact about you? And what exactly does Marketplace Universe do? And why are the women in the industry so important to her? So if you want to get to know Ingrid and Marketplace Universe better AND learn more about the most relevant B2C marketplaces for Consumer Electronics in Europe, this episode is for you! You can find the new Marketplace Quadrant for Consumer Electronics on our website.

Newsflash:

- The French player Fnac Darty has taken over its Italian insolvent competitor Unieuro. 

- Perplexity has launched an AI-based shopping assistant in the US that can be a taste of things to come with AI-powered marketplaces. 

- French retail groups Mulliez and Les Mousquetaires have forged a major retail media alliance. 

- According to a Kearney study, Amazon sellers made a loss of 258 million euros in 2023 because of Black Friday.

Chapters:

00:00 Introduction and Black Week Challenges

03:00 Founding a Company: The Bureaucratic Struggle

05:59 Empowering Female Founders in E-Commerce

08:56 Marketplace Universe: Our Mission and Vision

18:00 Marketplace Universe: Connecting Sellers and Brands

26:05 Newsflash

30:03 The Evolution of Consumer Electronics Marketplaces

40:57 Local Heroes in Consumer Electronics

44:58 Chinese Marketplaces and their Impact

Von autorisierten Händlern über B-Ware und Secondhand bis hin zu Retail Media – eBay bietet Marken heute ein echtes „Buffet“ an Optionen. Lisa verrät außerdem, warum Marken wie Dyson oder Bosch Vorreiter sind, wie das neue Markencockpit den Durchblick verschafft und was es mit Pre-Loved-Produkten auf sich hat.

Außerdem teilt Lisa ihren Lieblings-Business-Hack: Sie wurde durch ihren Partner großer Eintracht Frankfurt-Fan und hat festgestellt, dass ein bisschen Smalltalk über Fußball wahre Networking-Wunder bewirkt – gerade in männerdominierten Branchen. Also, bei der nächsten Konferenz? Einfach mal nach dem SSV Jahn Regensburg fragen. 😉

Newsflash:

Amazon Fresh wird in Deutschland eingestellt, stattdessen kooperiert Amazon jetzt mit dem Lieferdienst Knusper.

TEMU wagt sich an Lebensmittel und plant das Gleiche auch für Europa – spannende Entwicklung oder verpufft es wie Amazon Fresh?

Amazon Haul: Der Billigklon für alles unter 20 Dollar ist in den USA live.

Meta kassiert eine EU-Strafe von 797 Millionen Euro wegen Bevorzugung des Facebook Marketplace.

Information zu unserem Partner Storfund

Wer kennt es nicht? Die Peak-Season läuft, die Verkäufe boomen, aber das Geld vom Marktplatz kommt erst in Wochen. Da greift Storfund unter die Arme. Der Finanzdienstleister zahlt dir deine Umsätze sofort aus – keine Wartezeiten, keine Cashflow-Sorgen. Storfund schließt die Lücke zwischen Verkauf und Auszahlung durch die Marktplätze, sodass du liquide bleibst, um Ware nachzubestellen oder ins Wachstum zu investieren. Für Händler, die schnell nachbestellen müssen, ohne Out-of-Stock zu gehen, kann das eine echte Rettung sein. Interesse? Mehr Infos gibt's hier.

Information zu unserem Partner Taxdoo:

Steuern – ein Thema, das keiner so richtig mag, aber jeden betrifft. Gerade wenn du grenzüberschreitend verkaufst, kann die Umsatzsteuer schnell zum Stolperstein werden. Hier kommt Taxdoo ins Spiel: Die Plattform automatisiert deine Umsatzsteuer-Prozesse und sorgt dafür, dass alles fristgerecht und rechtssicher abläuft. Taxdoo erfasst alle Verkäufe, Gebühren und Zahlungen deiner Marktplatz-Accounts und wertet sie aus.

Taxdoo macht es dir leicht, auf Marktplätzen wie eBay, Amazon und Zalando zu verkaufen, ohne im Steuer-Dschungel zu versinken. Und wenn mal was schiefläuft? Taxdoo hilft nicht nur bei den aktuellen Meldungen, sondern bringt auch vergangene Monate in Ordnung. Mehr Infos gibt's hier.

Kapitel:

00:15 – Begrüßung & warum Fußball Smalltalk im Business rettet

02:17 – Vorstellung von Lisa Haak und ihr Weg zu eBay

14:29 – Newsflash: Lebensmittel, Amazon Whole und Meta-Strafe

25:16 – Warum eBay früher als „Blackbox“ galt und wie sich das geändert hat

33:00 – Autohändler, B-Ware und Secondhand: eBays Marken-Buffet

46:28 – Markencockpit: Insights und Kampagnensteuerung für Marken

52:22 – Tipps für den Einstieg auf eBay & warum Durchstarterprogramme sinnvoll sind

57:04 – Abschied und Vorschau

For example, he reveals who should and should not participate in the talks and when, which key figures should underlie the talks and where they can be obtained. He describes the approach and tricks of vendor managers and reveals specific methods that can be used to ountert hem.

Newsflash:

-     Shein grew by 68 percent in Europe in 2023, with sales of 7.86 billion euros.

-     Amazon is starting its Black Week earlier than usual on November 21.

-     Amazon has adjusted its requirements and deadlines for products with the Prime logo for the Christmas season.

Note from the sponsor ChannelEngine:

ChannelEngine is a marketplace technology service provider that was founded in the Netherlands in 2013. It is now active throughout Europe, in the USA, Canada, Australia, Singapore and Dubai. ChannelEngine acts as a marketplace integrator and provides marketplace middleware: Brands and retailers can use it to connect to more than 950 different online marketplaces and social media platforms worldwide. It also offers automated processes for product listings, product ranges, management and fulfillment as well as repricing. ChannelEngine thus makes it easier for its customers to grow faster and more easily on marketplaces. More information is available here or in our webinar with ChannelEngine. You will find the record here

Note from the sponsor Taxdoo:

On November 1, the Amazon VAT-compliant service provider Avalara terminated its contractual relationship with around 30,000 European Amazon sellers. Those affected by this must act immediately: otherwise, they will certainly fall behind with their November returns in countries such as Spain, France, Italy and Poland. So it's time to choose a new provider, for example the tax tech expert Taxdoo. The good news is that with an existing ID, the change can actually be made within a few weeks, and returns for November can still be made. Taxdoo offers a comprehensive platform for online merchants who have to carry out legally compliant and efficient Value Added Taxreporting and accounting - including for marketplaces such as Amazon, eBay or Zalando. More at Taxdoo or via Jonny Hofberger.

Chapters:

00:00 Introduction

02:55 Amazon continues to clear out vendors

05:55 Annual Review Meetings Overview

10:07 Newsflash

21:33 Strategies for Successful Vendor Negotiations

33:31 Understanding True Costs of Serving Amazon

34:41 Sales Growth and Profitability Metrics

36:06 Market Share and Category Visibility

40:31 Investment Decisions and Co-op Marketing

42:11 Performance Analytics and ROI

44:05 Setting the Agenda for Negotiations

47:27 Escalation Strategies in Negotiations

54:30 Data Sources for Vendor Negotiations

Newsflash:

- The EU has launched formal proceedings against Temu because it has concerns that Temu is not effectively preventing the sale of illegal or counterfeit products.

- Shein has launched its C2C second-hand platform “Shein Exchange” in Germany.

- At the Marketplace Convention last week, Temu refused to answer questions on stage; in a separate breakout room, however, the representatives were a bit more open.

Note from the sponsor bestSolutions:

The service level agreements of marketplaces and their compliance can be a real challenge for brands and sellers. At Zalando, for example, the SLAs are 36 pages long and specify detailed delivery times and deadlines for the processing of returns. With an experienced logistics company, brands and manufacturers can face these challenges with confidence: bestSolutions can handle both their own online store logistics and B2B logistics. bestSolutions specializes in fashion logistics and is very familiar with the requirements of marketplaces such as Zalando, About You and Amazon. If you're interested in exploring how bestSolutions can support your brand's logistics, Ute Weickel-Oudot is your contact person.

Note from sponsor plentyOne:

PlentyOne is a German e-commerce service provider offering a complete solution for your omnichannel business – with a very strong focus on marketplaces. It covers the entire sales process across more than 150 sales channels and is suitable for manufacturers and brands of all sizes worldwide. In 2023, more than 116 million orders with a GMV of 9.8 billion euros were processed via the platform. In the coming months, PlentyOne plans to focus on expanding its innovative channel layer technology: this will ensure more efficient, standardized marketplace connections and relieve brands and retailers of complex system processes. More at https://www.plentymarkets.com

Note on Marketplace Universe Jobs & Talents:

Marketplace Universe has created something new: marketplace people who are looking for new challenges can store their profile in the Talent Pool. Companies looking for employees for their marketplace business can be matched with them by Marketplace Universe. There are also job ads in the Marketplace Universe newsletter and on the website. Find out more at https://marketplace-universe.com/jobs/

Chapters

00:00 Welcome and introduction

02:59 Marketplace Universe and its independence

06:11 Working with partners and customers

15:14 Newsflash

20:54 Marketplace trends and challenges

23:48 Third quarter data and statistics

25:41 Amazon: A strong quarter

32:01 eBay: Positive developments despite challenges

34:39 Etsy: Decline in the third quarter

35:41 Zalando: Strategic changes and growth

40:22 Marketplace trends and outlook for Q4

The Czech solution provider Base.com says: We can do the integration in 5 days! That sounds so amazing that Ingrid and Valerie invited Base.com CEO Radek Klouda to their podcast. In episode 85 of “Let's talk Marketplace,” he outlines the approach of a ready-made and automated integration platform, a kind of “drag-and-drop integration.” The three also discuss why data exchange is so important, how AI helps to accelerate listings and translations, why Base.com has a free starter version and why Base.com “only” covers the technical part of the integration despite everything.

Newsflash:

- Amazon has outlined the requirements for its upcoming 'Low-Cost Store' in the U.S - its answer to Temu.

- Allegro introduced a buy box on 1 October.

- Kazakh fintech giant Kaspi.kz has acquired Turkish marketplace generalist Hepsiburada 1.1 billion dollars.

Note from the sponsor eBay:

Do you already know eBay's Pro Trader program? This business booster is aimed at eBay sellers who are somewhere between beginners and professionals or whose shop sales are not developing as they would like. The program includes, among other things, 3 months of personal advice from eBay experts with specific practical tips, 6 months of premium customer service, better visibility through the WOW! program and targeted voucher promotions, as well as detailed analysis of shop performance and support in planning tailored marketing activities. Sellers who have not participated in the Pro Trader program in the last 12 months can apply. You can find more information about the Pro Trader program here.

Note from the sponsor Channable:

Channable offers a solution that can map trade on almost all platforms – including marketplaces, of course. Products can be managed, advertised, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, and performance marketing all work with the same software. The solution focuses on automation. Interested?  Then listen again to episode 82 of “Let's talk Marketplace”: Tom Maier, Head of New Business DACH at Channable, is a guest and discusses with Ingrid when a full-service solution makes sense and when a best-of-breed approach is better. Or you can visit Channable.

Chapters:

00:00 Introduction

06:01 Exploring Base.com's Services and Solutions

18:27 Newsflash

27:00 Discussion on Time to Market Strategies

32:03 The Five-Day Approach to Market Entry

36:03 Product Data Readiness and its Importance

39:56 Pricing Structure and Subscription Models

42:09 Category Focus and Product Types

48:03 Logistics and Customer Service Integration

Gelingt dies nicht, rutscht das Angebot schnell im Ranking nach hinten und der Händler oder die Marke verliert ihre Sichtbarkeit, weiß Ute Weickel-Oudot. Sie ist Sales-Managerin beim Fulfillment- und Logistikanbieter bestSolutions und Gast in dieser Podcast-Folge. Und sie hat Andreas Kuffner mitgebracht, der beim Full-Service-Anbieter Gute Marken Online für das Business Development zuständig ist.

Gemeinsam mit Valerie und Ingrid sprechen sie über die Wichtigkeit belastbarer Prognosen und den regelmäßigen Austausch zwischen Kunde und Dienstleister. Sie tauchen ein in die Tiefen der internationalen Marktplatzlogistik und unterschiedliche Retouren-Kulturen und in die Herausforderungen der Logistik im Weihnachtsgeschäft.

Newsflash:

-        Amazon ist angeblich still und leise mit dem Bau ein stationäres Supercenters beschäftigt – allerdings weiß bisher niemand, wo es entsteht.

-        Backmarket hat zum Zehnjährigen Business-Zahlen vorgelegt, unter anderem, dass 1.800 Einzelhändler und 15 Millionen Kunden den Marktplatz für Refurbished-Ware nutzen.

-        Amazon ändert ab dem 15. Januar 2025 seine Regeln für die FBA-Erstattung auf den europäischen Märkten.  

Hinweis des Sponsors Storfund:

Flüssiges Kapital ist ein Riesenthema im E-Commerce: Bei Zahlungsfristen von 14 bis 60 Tagen warten Händler oft wochenlang auf ihr Geld - das dann fehlt, um neue Ware zu bestellen und weiter zu wachsen. Dieses Problem will Storfund lösen: Das Unternehmen zahlt den Händler die Summe, die sie mit Verkäufen schon verdient, aber noch nicht auf dem Konto haben, sofort aus. Der Händler zahlt dafür eine Fixgebühr an Storfund und ist direkt wieder liquide. Storfund ist ein britisches Unternehmen, das 2018 in London gegründet wurde, mittlerweile aber auch in den USA und Zentraleuropa aktiv ist. Mit seinen Services richtet sich das Unternehmen speziell an Marktplatz-Händler - Storfund hat Integrationen zu 35 Marktplätzen eingerichtet, darunter auch Amazon, Kaufland und Otto. Mehr dazu unter https://storfund.com/de/ oder in 14 Tagen in Folge 86 von „Let’s talk Marketplace“. Da ist Storfund zu Gast, gemeinsam mit einem Händler, der den Finanzservice bereits nutzt.

Chapters:

00:35 Einführung und Vorstellung der Gäste

12:32 Newsflash

19:55 Marktplatz Logistik bei Gute Marken Online

25:37 Einführung in die Logistik von Best Solutions

27:09 Herausforderungen der Retouren im Mode-E-Commerce

34:07 Planung und Forecasting in der Peak Season

39:42 Internationale Logistik und ihre Herausforderungen

In the podcast, they discuss the reasons for the great interest in the CEE markets, which players in which countries have a good chance of becoming market leaders, and why Western European marketplaces have a relatively easy chance of securing top positions. They also look at why local characteristics give domestic players a head start and why Shein and Temu have extremely good chances in Central and Eastern Europe.

Newsflash:

- MyTheresa takes over Yoox Net-a-Porter.

- Zalando and About You have raised their revenue forecasts for 2024.

– Shein has exceeded the £1.5 billion sales mark in the UK, leaving Asos and Boohoo far behind.

- In several shopping malls across Spain and the Netherlands, 'Shein Outlets' have begun to pop up, but these stores don't belong to the Chinese online platform, and it is as of yet unclear who is behind them.

- In 2023/24, cross-border e-commerce sales reached 326 billion euros, 69 percent of which were generated on marketplaces.

Note from the sponsor Channable:

Channable offers a solution that can map the trade on almost all platforms - including marketplaces, of course. Products can be managed, advertised, sold and analyzed across channels and teams. This means that the marketplace team, the e-commerce team, the social media team, and performance marketing all work with the same software. The solution focuses on automation. Curious? Then listen again to episode 82 of “Let's talk Marketplace”: Tom Maier, Head of New Business DACH at Channable, is a guest and discusses with Ingrid when a full-service solution makes sense and when a best-of-breed approach is better. Or you can visit Channable: https://www.channable.com

Note from the sponsor Base.com:

Base.com – formerly known as BaseLinker – is a provider of SaaS solutions specifically for e-commerce. Founded in Poland in 2006, the core of the company today is a platform for marketplace integration and the automation of processes such as order fulfillment and inventory management. The SaaS approach makes the solution cost-effective and flexible to use. Base.com currently has 350 employees and is represented in 9 countries. Further internationalization is on the agenda. Base.com's customers include, among others, Obi, MediaMarktSaturn and Philips. The contact person is Radek Klouda

Chapters:

00:00 Introduction to Internationalization in E-Commerce

03:09 Meet David Cikanek: Expert in CEE Markets

11:38 Newsflash

22:03 E-Commerce Growth in Central Eastern Europe

24:57 The Battle for Market Dominance in CEE

26:42 The Role of Marketplaces in Eastern European E-Commerce

34:03 Allegro's Expansion and Challenges

36:40 The Rise of Skoutz in Greece

39:21 Marketplace Dynamics: Eastern vs. Western

41:50 Fashion Market Insights

44:30 The Future of E-Commerce in Central Eastern Europe

48:45 Service Provider Landscape in CEE

In dieser Podcast-Folge steigen Tom Maier, Head of New Business DACH beim Full Service Feed Management Anbieter Channable, und Ingrid tief in das Thema Backend-Technologie ein. Ein Fazit: Full-Service-Lösungen sind oft für kleinere Händler sinnvoll, größere Unternehmen auf Enterprise-Niveau sind mit einem Best of Breed-Ansatz oft besser beraten.

Tom und Ingrid diskutieren zudem die Auswahlkriterien und die wichtigsten Funktionen, die ein Multichannel-Tool abdecken sollte sowie die Ressourcen, die ein Best-of-Breed-Ansatz verlangt.  

Newsflash:

-        TikTok Shop hat seine hochgesteckten Ziele in den USA 9 Monate nach dem Start deutlich verfehlt.

-        Die Secondhand-Plattform Vinted hat in UK mit Vinted Pro für professionelle Seller gestartet.

-        Bol.com baut sein Retail-Media-Angebot mit dem Kampagnen-Format Branded Shelves weiter aus.

-        Allegro hat seinen Marktplatz in Ungarn gestartet.

-        eBay hat 6 Gewinner der eBay Awards gekürt.

Hinweis des Sponsors eBay:

Für Brands, die ihr Business bei eBay pushen wollen, hat eBay das Markenprogramm aufgelegt: Marken können entweder ausgewählte Partner als „Autorisierte Händler“ mit ihrem Marken-Logo zertifizieren lassen, einen Branded Showroom bei eBay im eigenen Look & Feel nutzen oder einen komplett eigenständigen Markenshop bei eBay einrichten. Die Vorteile: Mehr Reichweite, mehr Kundenvertrauen, mehr Umsatz! eBay unterstützt Marken zudem beim Markenschutz, bei Retail Media und mit einem zentralen Verkaufs-Tool, dem „Marken-Cockpit“. Mehr Informationen findet ihr hier: https://www.ebay.de/verkaeuferportal/programme-gewerbliche-verkaeufer/markenprogramm

Hinweis des Sponsors bestSolutions:

In Folge 84 von „Let's talk Marketplace“ geht es um die besonderen Herausforderungen von Marktplatzlogistik. Zu Gast werden dann Andreas Kuffner von Gute Marken Online und Ute Weickel-Oudot von bestSolutions sein. Gemeinsam berichten sie direkt aus der Praxis, wie bestSolutions die Logistik für Gute Marken Online umsetzt und abwickelt. Denn als Spezialabieter kann bestSolutions auch Logistik für kniffelige Fälle, etwa Aufhängeware im Mode-Bereich oder Parfum, für das besondere Anforderungen gelten. Einschaltempfehlung!

Chapters:

00:00 Einführung in das Thema Vorstellung

09:34 Newsflash

18:51 Best of Breed vs. Multi-Channel: Ein Vergleich

20:11 Moderne Tech-Stacks für Marktplätze

35:07 Strategie-Evolution bei Channel

43:23 Automatisierung im Marktplatzgeschäft

Vendor expert Martin Heubel has some helpful tips up his sleeve. The independent consultant from Consulterce used to work for Amazon and is familiar with challenges like this. In the podcast, he explains why Amazon is making this cut right now and why it was already indicated two years ago, how brands can recognize whether they are also at risk of being kicked out, what needs to be considered when switching to Seller Central and what happens to stocked goods and when it makes sense to stay in Vendor Central with the help of a service provider. He also discusses with Ingrid and Valerie why this does not mean the end of the vendor program and why Amazon's focus will shift away from profitability and back to sales growth by fall 2025 at the latest.

Newsflash:

- Western fashion and shoe brands are increasingly appearing on Shein. https://www.wiwo.de/unternehmen/handel/unautorisierter-weiterverkauf-pumas-kampfansage-an-shein/29998420.html

- 95 percent of Chinese imports do not meet European safety standards. https://www.fr.de/hessen/asiatischer-online-handel-95-prozent-der-waren-mit-maengeln-zr-93307370.html

- American Eagle Outfitters sues Amazon over alleged 'knock-offs' of Aerie products. https://www.cnbc.com/2024/09/25/american-eagle-sues-amazon-over-trademark-infringement-of-aerie-line.html

- The shortened deadline on Amazon for unsaleable stock items only applies to unsaleable customer returns, damaged or expired goods. https://www.linkedin.com/posts/moritz-heller-ab131 0183_amazon-fba-lagerbestaeunde-activity-7239646546030379008-veqa?utm_source=share&utm_medium=member_desktop

More news every Monday in our newsletter. Register right here! https://www.marketplace-universe.com/newsletter

 Note from the sponsor Kaufland:

Internationalization with Kaufland: The Kaufland marketplace launched in Austria and Poland a few weeks ago and is now present in 5 countries. In the webinar “Sell globally, launch locally: Your masterclass for Kaufland Global Marketplace” on October 9, Matthias Kluth, Teamlead National Sales at Kaufland Global Marketplace, and retailer Antonio Ligato from G+L will show you what internationalization with Kaufland can look like and what success strategies look like in practice. You will also learn about the marketing opportunities Kaufland offers and which strategies can help increase the visibility of your products. Register for the webinar here: https://realreataccount.clickmeeting.com/global-verkaufen-lokal-durchstarten-deine-masterclass-fur-kaufland-global-marketplace/register

 Note from the sponsor ChannelEngine:

ChannelEngine will be at the Marketplace Convention on October 24 at 11:45 a.m. and has revealed the secret of who will be a guest: Miro Mevius, Head of Marketplaces at Lampenwelt GmbH, better known internationally under the company name LuCom, will be on stage and will speak exclusively about the marketplace strategy of Lampenwelt. The focus will be on the international expansion strategies and experiences on international marketplaces. Get your ticket right here! https://marketplace-convention.de/tickets/

 Chapters:

00:21 Introduction and topic

06:14 Newsflash

19:16 Amazon's Vendor Clear Out: An Overview

23:29 The Impact on Smaller Brands

28:01 Understanding the Scale of Terminations

31:32 Reasons Behind Vendor Cancellations

38:46 Navigating Uncertainty: What Brands Can Do

42:42 Immediate Steps for Affected Brands

47:27 The Role of Service Providers

51:53 Future Predictions for Amazon's Vendor Program

Chronext macht es vor: Zum einen als selbständiger Marktplatz, der als Vermittler zwischen Verkäufer und Käufer fungiert. Zum anderen als Anbieter auf Fremdmarktplätze wie eBay und Farfetch. Trotz viel Erfahrung läuft aber auch das nicht immer rund, Chronext steckt gerade mitten in einem Sanierungs- und Restrukturierungsprozess.

Im Podcast berichtet Frederike Knop, CEO von Chronext, warum die Branche so viel langsamer tickt als andere, warum Vertrauen und Sicherheit so eine extrem große Rolle spielen und was für Folgen das hat und wie sich das Kaufverhalten der jüngeren Generation gerade verändert. Und sie verrät, wie Chronext im kommenden Jahr durchstarten will (Spoiler: es sollen neue Marktplätze dazukommen, mögliche Kandidaten sind Breuninger und 24S).

Newsflash:

-        Otto hat seit April knapp 1.100 Marktplatz-Seller verloren, teils sind sie freiwillig gegangen, teils hat Otto sie rausgeworfen.

-        Der Baumarkt B&Q ist in der ersten Hälfte des Jahres 2024 schnell gewachsen, 1,5 Millionen Produkte werden jetzt von 1.300 Händlern auf DIY.com angeboten.

-        Amazon hat offiziell angekündigt, dass die nächsten Prime Day Deals am 8. und 9. Oktober stattfinden.

-        Der angeschlagene FBA-Aggregator „SellerX“ wird nun doch nicht versteigert.

Hinweis des Sponsors eBay:

Kennt ihr schon das Pro Trader-Programm von eBay? Dieser Business Booster richtet sich an eBay Seller, die sich irgendwo zwischen Anfänger und Profis einordnen oder deren Shop-Umsätze sich nicht so entwickeln, wie sie es sich vorstellen. Zum Programm gehören unter anderem 3 Monate persönliche Beratung durch eBay-Experten mit konkreten Praxistipps, 6 Monate Premium-Kundenservice, bessere Sichtbarkeit durch das WOW!-Programm und gezielte Gutscheinaktionen sowie detaillierte Analyse der Shop-Performance und Unterstützung bei der Planung passgenauer Marketingaktivitäten. Bewerben können alle Seller, die das in den letzten 12 Monaten nicht am Pro Trader-Programm teilgenommen haben und die ein Sortiment mit Wachstumspotenzial sowie einen Servicestatus mit überdurchschnittlicher oder Top-Bewertung haben. Mehr zum Pro Trader-Programm findet ihr hier!

Hinweis des Sponsors Kaufland Global Marketplace:

Internationalisieren mit Kaufland: Der Kaufland Marktplatz ist vor einigen Wochen in Österreich und in Polen gestartet und ist damit jetzt in 5 Ländern präsent. Im Webinar "Global verkaufen, lokal durchstarten: Deine Masterclass für Kaufland Global Marketplace" zeigen euch am 9. Oktober Matthias Kluth, Teamlead National Sales bei Kaufland Global Marketplace, und der Retailer Antonio Ligato von G+L wie die Internationalisierung mit Kaufland aussehen kann und wie Erfolgsstrategien aus der Praxis aussehen. Außerdem erfahrt ihr, welche Vermarktungsmöglichkeiten Kaufland bietet und welche Strategien helfen, die Sichtbarkeit eurer Produkte zu erhöhen. Hier könnt ihr euch zum Webinar anmelden!

Kapitel:

00:00 Einführung in die Schmuck- und Uhrenbranche

07:03 Newsflash

19:02 E-Commerce und Luxusuhren: Ein Blick auf die Zahlen

24:39 Das Geschäftsmodell von Chronext und Restrukturierung

28:41 Marktplatzstrategie und Auswahl der Partner

33:40 Sicherheit und Vertrauen

39:24 Zukunftsausblick und Herausforderungen für Chronext

And Temu? is targeting the US and Europe and opening up to sellers based in these countries. With so much movement in the market, it's worth taking another critical look at Temu and also at the behavior of competitors. Ingrid and Valerie do just that in the new episode 79 with Ed Sander, THE China expert from the Netherlands. The podcast, for example, is about why Shein, Temu and Amazon hypocritically accuse each other of their own actions (or rather their own offenses), how Temu puts pressure on Chinese manufacturers and why Shein benefits from it and why Amazon presents this manufacturer as a “friendly” alternative to Temu.

Newsflash:

-        Amazon eases the export to countries without a specific Amazon Store with the new Export Central, which is part of Amazon's EU Export program.

 -        British fasion retailer and marketplace Asos.com will sell its daughter chain Topshop/Topman not to Shein - even though the chinese company made the best offer.

 -        The financing of the internationalization of the Swiss marketplace Galaxus to Germany and other European countries is now secured until at least 2029.

 -        Amazon has reduced the deadline for processing unsaleable stock from 30 to 23 days. If companies miss this deadline, Amazon can dispose of these products.

-        The online gaming platform Roblox plans to sell physical products directly on the platform starting in 2025.

New Webinars available:

Exciting webinars await you in the fall!

On September 24th at 11 a.m., Jonny Hofberger from Taxdoo will discuss the topic of Value Added Tax and accounting in cross-border sales. The German webinar is about avoiding annoying mistakes and expanding your daily business securely and efficiently. In addition to many tips and a detailed Q&A session, the optimization of accounting is also discussed, for example through the integration of Amazon Seller Reports. Pre-registration is done directly via this zoom link: https://zoom.us/webinar/register/6417219151320/WN_uW5krYjySyiAzMq1wfq_wg#/registration⁠ On October 9 at 11 a.m., Matthias Kluth from Kaufland and the retailer Antonio Ligato from G+L will be webinar co-hosts at Marketplace Universe. They will be talking about internationalization on the Kaufland marketplace, which has recently launched in Poland and Austria. You can register here: https://realreataccount.clickmeeting.com/global-verkaufen-lokal-durchstarten-deine-masterclass-fur-kaufland-global-marketplace/register

Marketplace Universe Connect in Munich:

Are you a brand, seller, retailer, manufacturer or e-commerce head of? From the areas of DIY, home & living, gardening, sports, consumer electronics or similar? Then mark October 7th in your calendar and register now for the “Marketplace Universe Connect x plentyOne Munich Edition”!

What do you get? Direct exchange, valuable contacts, a short presentation of a brand, drinks & food in a relaxed atmosphere in a cool location.

But be aware: Not everyone who registers will automatically be accepted – Each registration is carefully checked to ensure an optimal experience for all guests. You want to be there? Then register now!

All information can also be found on www.marketplace-universe.com/events!

Chapters:

00:00 Introduction of the topic and Ed Sander

08:36 Newsflash

19:12 The crash of Temu's stock price and the reasons for it

24:24 Temu's challenges in terms of profitability and product quality

28:02 Temu's approach to sellers

36:21 Government attempts to contain Temu

40:56 Comparing Temu's and Shein's business models

45:01 Tough conditions at Temu

Zum Beispiel für Kaufland Global Marketplace: In weniger als 2 Jahren hat Kaufland neben dem deutschen Marktplatz 4 weitere in der Slowakei, Tschechien, Polen und Österreich aufgebaut. Denn Kaufland konnte so Schritt für Schritt die Learnings aus einem Land auf das andere übertragen, wie Doreen Schumm, Head of Marketplace Sales at Kaufand e-Commerce, im Podcast verrät.

Dasselbe gilt für Händler: Wer auf einem Kaufland-Marktplatz erfolgreich verkauft, kann mit überschaubarem Aufwand sein Business auf weitere kaufland-Marktplätze ausdehnen und sich so die lukrativen Märkte in Mitteleuropa erschließen. Doreen erklärt, welche Services Händler dabei unterstützen, inwieweit sich Top-Seller und Kaufgewohnheiten unterscheiden (Spoiler: oft weit weniger als vermutet) und wie das Wettbewerbsumfeld auf den Kaufland-Marktplätzen im Ausland aussieht.

Übrigens: Let’s talk Marketplace-Hörer, die jetzt neu auf einem der 5 Kaufland-Marktplätze starten, bekommen als exklusives Goodie 3 Monate die Verkaufsgebühr geschenkt! Einfach hier anmelden und den Voucher Code „MP-INI2024“ einlösen!

Newsflash:

- 2023 hat Amazon Deutschland mit Retail Media 2,9 Mrd. Euro umgesetzt - 20 Prozent mehr als im Vorjahr.

- Peloton stellt den eigenen Online-Shop und damit den D2C-Vertrieb ein, der Vertrieb läuft künftig nur noch über Amazon und Fitshop.

- Der Second-Hand-Mode-Marktplatz Vinted öffnet seine Plattform für gebrauchte Elektronik.

- Der deutsche Bundeswirtschaftsminister Robert Habeck hat einen Aktionsplan E-Commerce gegen Temu und Shein entworfen.

- Temu kommt in Deutschland auf 33 Millionen Nutzer, EU-weit sind es 75 Millionen.

Hinweis des Sponsors Channable:

Kennt ihr den E-Commerce-Lösungsanbieter Channable? Channable bietet eine Lösung an, die den Handel auf nahezu allen Plattformen abbilden kann - natürlich auch auf Marktplätzen. Produkte können damit kanal- und teamübergreifend verwaltet, beworben, verkauft und analysisiert werden. Das heißt, das Marktplatz-Team, das E-Commerce-Team, das Social Media-Team, das Performance Marketing, alle arbeiten der gleichen Software. Im Fokus der Lösung steht dabei Automatisierung. Neugierig geworden?  Dann schaut doch mal beim kostenlosen Online-Event "IMPACT cube“ am 25. September, 15 Uhr vorbei, da erfahrt ihr alles Wichtige über Channable.

Hinweis des Sponsors DIY Summit:

Am 27. September 2024 startet der 4. Virtual DIY Summit – und Marketplace Universe ist Mitveranstalter! Kurz vor 11 Uhr nehmen wir euch mit in die DIY-Welt auf Online-Marktplätzen. Denn in den letzten 18 Monaten hat dort eine regelrechte Revolution stattgefunden und Ingrid und Valerie analysieren die Trends: Kaufen Heimwerker überhaupt auf Marktplätzen? Welche Marktplätze sind für Heimwerker wirklich relevant - und wie erkennt man sie? Darüber hinaus gibt es noch viele weitere interessante Vorträge, Cases und Branchen-Zahlen. Einschalten lohnt sich auf jeden Fall am 27. September 2024, 10 Uhr bis 13 Uhr. Die Teilnahme ist kostenlos, zur Registrierung geht’s hier: https://diysummit.org/virtual-diy-summit/

Chapters:

00:00 Die Internationalisierung von Kaufland in Zentral-Ost-Europa

05:51 Newsflash

16:03 Erfolge und Herausforderungen der neuen Marktplätze in der Slowakei und Tschechien

18:14 Die Vorteile der Marke Kaufland für den polnischen Markt

20:42 Die Expansion von Kaufland in neue Länder

23:40 Besonderheiten in der Marktplatz-Landschaft in Österreich

27:13 Bedeutung des grenzüberschreitenden Handels

35:14 Faktoren für den Erfolg im internationalen Verkauf

38:59 Zukunftspläne für die internationale Expansion

Seiner Erfahrung nach ist der Werbedruck mittlerweile auch jenseits der großen Player wie Amazon hoch ist, etwa beim polnischen Marktplatz Allegro oder dem niederländischen Marktplatz BOL. Im Podcast verrät Marc Live Hacks im Umgang mit den bezahlten Ads, zum Beispiel, dass der Search Query Performance Report für Seller bei Amazon richtig gute Daten für die Kampagnensteuerung liefert. Und er erklärt warum edding ein eigenes Team für Retail Media aufgebaut hat, welche Erfahrungen er mit Retail Media bei Amazon gemacht hat und welche Vorteile beides für die Nutzung von Retail Media auf anderen Marktplätzen hat.  

Newsflash:

-        Youtube und Shopify haben ein Partnerprogramm aufgesetzt, um sich gegen TikTok Shop zu positionieren.

-        Ikea testet mit „Ikea Preowned“ einen C2C-Marktplatz für gebrauchte Ikea-Produkte.

-        Der deutsche Markenaggregator Seller-X wird am 17. September versteigert.

-        Amazon hat die Frist, bis zu der Waren in den Amazon-Lagern eingetroffen sein müssen, um das Prime-Logo für den Black Friday zu erhalten, auf 31. Oktober verlängert.

Hinweis unseres Sponsors eBay:

Für Brands, die ihr Business bei eBay pushen wollen, hat eBay das Markenprogramm aufgelegt: Marken können entweder ausgewählte Partner als „Autorisierte Händler“ mit ihrem Marken-Logo zertifizieren lassen, einen Branded Showroom bei eBay im eigenen Look & Feel nutzen oder einen komplett eigenständigen Markenshop bei eBay einrichten. Die Vorteile: Mehr Reichweite, mehr Kundenvertrauen, mehr Umsatz! eBay unterstützt Marken zudem beim Markenschutz, bei Retail Media und mit einem zentralen Verkaufs-Tool, dem „Marken-Cockpit“. Mehr Informationen findet ihr hier: https://www.ebay.de/verkaeuferportal/programme-gewerbliche-verkaeufer/markenprogramm

Hinweis unseres Sponsors Kaufland Global Marketplace:

Anfang August ist Kaufland mit seinem Marktplatz in Polen live gegangen, diese Woche war es in Österreich soweit. Für Händler heißt das: einheitlicher Verkaufszugang auf allen Marktplätzen mit nur einer Registrierung, Fulfillment by Kaufland, kostenlose und automatisierte Produktdaten-Übersetzung, persönlicher Händler-Support in allen Marktplatz-Landessprachen und Zahlungsabwicklung in Landeswährung mit relevanten Zahlungsarten. Über den Vocher-Code „MP-UNI2024“ sparen neue Seller 3 Monate lang die Grundgebühr und die Verkaufsprovision und bekommen Sponsored Product Ads Credits im Wert von 1200 Euro geschenkt. Hier geht’s zur Anmeldung: https://www.kaufland.de/seller-signup/en/?utm_source=newsletter&utm_medium=paid&utm_campaign=Marketplace%20Universe&utm_content=07_2024#early-bird

Chapters:

00:00 Einleitung und Vorstellung des Thema Retail Media

06:23 Newsflash

18:38 Die Bedeutung von Retail Media

21:44 Einblick in die Retail Media-Strategie von edding

23:42 Die Erfahrungen von edding

26:21 Die Herausforderungen bei der Aufrechterhaltung von Always-On-Kampagnen

28:17 Unterschiede zwischen Amazon und anderen Marktplätzen in Bezug auf Daten und Werbeformate

31:13 Die Key-Learnings von edding bei der Nutzung von Retail Media auf verschiedenen Marktplätzen

36:22 Amazon als Vorreiter im Bereich Retail Media

41:47 Konkrete Unterschiede bei Allegro und BOL

44:48 Ausblick auf den Vortrag von Marc auf der Marketplace Convention

In dieser Podcast-Folge 76 verrät Thomas Birner, Head of Digital Sales bei KARE Design, wie sein Unternehmen interessante Märkte analysiert und für das eigene Geschäft relevante Marktplätze identifiziert, inwieweit Sortimente und Produkte für einzelne Märkte angepasst werden und wie die Umsetzung einer neuen Präsenz konkret aussieht. Außerdem schildert der Head of Digital Sales, welche Länder für KARE derzeit am wichtigsten sind (Geheimtipp: Indien) und warum Retail-Partner vor Ort für die Münchner so wichtig sind.

Newsflash:

- Temu hat seinen Marktplatz für Seller mit EU-Dependance geöffnet.

- Der deutsche Ex-Politiker und frühere EU-Kommissar Günther Öttinger berät Shein bei den Themen Cybersicherheit, Datenschutz und Geopolitik

- MediaMarktSaturn hat seine Marktplatz-Umsätze im letzten Quartal nach eigenen Angaben mehr als verdoppelt.

- H&M schließt seinen Outlet-Marktplatz Afound bis Ende des Jahres wegen zu geringer Nachfrage.

Auf der Suche nach mehr Marktplatz-News? Hier geht's zum Marketplace Universe Newsletter: https://www.marketplace-universe.com/newsletter

Hinweis unseres Sponsors Kaufland Global Marketplace:

Nach Tschechien und der Slowakei ist der Kaufland-Marktplatz jetzt auch in Polen und ab 4. September auch in Österreich aktiv. In 14 Tagen, in Folge 78 ist Doreen Schumm, Head of Marketplace Sales bei Kaufland, im Podcast zu Gast und spricht mit Ingrid darüber, wie diese neuen Marktplätze von Händlern und Brands bespielt werden können, was Kaufland für seine Seller in Sachen Internationalisierung tut und welche Services zur Verfügung stehen.

Unser exklusives Angebot: Mit dem Bonus-Code "MP-UNI2024" können neue Kaufland-Seller sich 3 Monate lang die Grundgebühr sparen. Zur Anmeldung geht's hier: https://www.kaufland.de/seller-signup/en/?utm_source=newsletter&utm_medium=paid&utm_campaign=MarketplaceUniverse&utm_content=09_2024⁠

Hinweis auf unser Webinar-Programm im Herbst:

Drei spannende Webinare warten im Herbst auf euch!

Am 17. September um 16 Uhr geht es los mit einem englischsprachigen Webinar zum Thema Marktplatz-Profitabilität. Valerie und Twan Rotten vom Marktplatz-Integrator ChannelEngine geben euch Taktiken zur Verbesserung der Marktplatz-Profitabilität an die Hand. Hier anmelden!

Am 24. September um 11 Uhr geht es weiter Jonny Hofberger von Taxdoo und dem Thema Umsatzsteuer und Buchhaltung beim Cross-Border-Verkauf.

Hier anmelden!

Am 9. Oktober um 11 Uhr sind Matthias Kluth von Kaufland und der Retailer Antonio Ligato von G+L Valeries Co-Hosts - da wird es um Internationalisierung auf dem Kaufland Marktplatz gehen. Hier anmelden!

Alle Informationen findet ihr auch auf www.marketplace-universe.com/events!

Chapters:

00:00 Einleitung und Vorstellung des Themas

03:02 Die Strategie von KARE Design bei der Internationalisierung

09:34 Newsflash

17:32 Die Auswahl der richtigen Marktplätze für KARE Design

24:37 Die Rolle der Retail-Partner bei der Internationalisierung

27:04 Die Bedeutung von Marktplätzen für das Cross-Border-Geschäft

32:13 Die Marktplatzauswahl für den US-Markt

35:25 Der Eintritt in den indischen Markt

44:01 Die Internationalisierungsstrategie von KARE

Wie sich solche Herausforderungen meistern lassen, erörtert Valerie in der neuen Folge 75 mit Jonny Hofberger, Director of Sales von Taxdoo. Und der hat viel Charme und noch mehr praktische Tipps im Gepäck, sodass die vermeintlich trockene Thematik unterhaltsam daherkommt.

Mehr zum Thema gibt es übrigens am 24. September um 11 Uhr im Webinar “Steuern und Buchhaltung für Marketplace Seller leicht gemacht”. Hier geht’s zur Anmeldung: https://zoom.us/webinar/register/2717219151257/WN_uW5krYjySyiAzMq1wfq_wg

Newsflash:

• Im zurückliegenden Quartal verzeichnete Amazon Umsatzeinbußen, weil die Kunden vor allem nach Deals und Billigprodukten suchten. Manche sprechen vom Temu-Effekt.

• Die Selfmade-Plattform Etsy startet mit "Etsy Insider" ein Premium-Programm mit Gratisversand, bevorzugter Teilnahme an Deals und jährlichem Geburtstagsgeschenk.    
• Europas größter Modehändler Zalando konnte im zweiten Quartal seinen Umsatz auf 2,6 Milliarden Euro steigern.

• KMU-Händler aus Deutschland konnten ihren Export-Umsätze bei Amazon steigern, so eine Auswertung des Konzerns.
• Die KI-Initiative von eBay zeigt Wirkung: Seller und Kunden reagieren positiv auf Tools wie "Shop the Look" und "Magical Listing".

Hinweis des Sponsors bestSolutions:

bestSolution ist ein Fullservice-Logistik-Dienstleister für ganz besondere Fälle in der Fashion, Lifestyle, Sports & Beauty-Branche. Das Angebot reicht von der Lagerhaltung über die Auftragsabwicklung bis hin zur Retourenbearbeitung, das Motto lautet "Geht nicht, gibt’s nicht!" Das 2015 gegründete Unternehmen hat 2023 rund 184 Millionen Euro an Warenwert versendet. Dabei ist bestSolutions besonders spezialisiert auf Marktplatz-Logistik: bestSolutions kann nicht nur Marktplätze problemlos integrieren, sondern auch die unterschiedlichen Logistik-Vorgaben der einzelnen Marktplätze gut erfüllen.

Chapters:

 00:00 Vorstellung des Themas und des Gasts

10:05 Newsflash

20:46 Fallstricke bei Umsatzsteuerthemen und Buchhaltung im E-Commerce

26:11 Die Bedeutung von Spezialisten bei steuerlichen Fragen im E-Commerce

34:27 Umsatzsteuer bei Retouren und Verbringungen

37:07 Die Herausforderungen des OSS

40:07 Herausforderungen bei der Einhaltung der Mehrwertsteuer

42:35 Bedeutung einer genauen Buchführung und Dokumentation

53:32 Webinar zur Umsatzsteuer-Compliance für den grenzüberschreitenden E-Commerce

Einer, der sich seit vielen Jahren damit beschäftigt, ist Friedrich Schwandt. Er hat 2007 Statista gegründet und vor zwei Jahren die E-Commerce Datenbank ECDB. Zusammen mit seinem Gründungspartner Hubert Jakob und einem beachtlichen Team an Data-Experten analysiert der Statistiker und Volkswirtschaftler große Mengen an Rohdaten wie etwa Kreditkartentransaktionen, um das Kaufverhalten erfassen zu können.

In der neuen Podcast-Folge sprechen Ingrid – selbst ein Zahlen-Nerd – und Valerie mit ihm über die Schwierigkeit, aussagekräftige Daten zu bekommen und widersprüchliche Aussagen unterschiedlicher Erhebungen zu verstehen. Er erläutert, wie wichtig ein Blick auf Definitionen und die Methodik ist und gibt eine Einschätzung, mit welchen Studien man seiner Meinung nach ein akzeptables Bild der E-Commerce-Landschaft bekommt.

Newsflash:

• TikTok Shop startet im Oktober in Spanien und Irland, andere europäische Länder könnten nächstes Jahr folgen. 

• Der zweite Amazon Prime Day des Jahres könnte am 8./9. Oktober oder am 15./16. Oktober stattfinden.

• Fnac Darty will den italienischen Elektronikgroßhändler und (noch) Marktplatzbetreiber Unieuro übernehmen. 

• Temu wurde im April 2023 in Frankreich eingeführt und erreicht bereits fast 12 % der französischen Online-Einkäufer, die 34 Euro pro Bestellung ausgeben. 

• Der deutsche E-Commerce-Software-Anbieter JTL erhöht seine Preise kräftig, in einigen Fällen um 100 Prozent und mehr. 

Auf der Suche nach mehr Marktplatz-News? Hier geht's zum Marketplace Universe Newsletter: https://www.marketplace-universe.com/newsletter

Hinweis des Sponsor-Partners ebay:

Mit dem eBay Durchstarter Programm unterstützt eBay alle neuen gewerblichen Verkäufer, die ihr Geschäft auf eBay schnell ausbauen wollen. Das Programm enthält viele Benefits wie ein 4 Monate langes, kostenloses Top-Shop-Abonnement oder 3 Monate ohne Verkaufsprovision. Jetzt anmelden und durchstarten! https://www.ebay.de/verkaeuferportal/programme-gewerbliche-verkaeufer/ebay-durchstarter

Hinweis des Sponsor-Partners Taxdoo:

"Bye, bye Bürokratie" – dieses Ziel hat sich die Taxdoo GmbH auf die Fahnen geschrieben. Das TaxTech-Unternehmen hat sich auf Automatisierungslösungen für die Umsatzsteuer-Compliance und das Accounting im E-Commerce spezialisiert. Dafür stehen 160 Mitarbeiter bereit, viele davon Steuerexperten wie Roger Grothmann, der früher als Umsatzsteuermanager beim Bundeszentralamt für Steuern tätig war. Kunden wie Ankerkraut, Airup, Purelei, Snocks und yfood vertrauen Taxdoo.

Chapters:

00:00 Vorstellung und Einführung des Themas

11:20 Newsflash

23:24 Die Herausforderungen bei der Beschaffung zuverlässiger Zahlen im E-Commerce

29:06 Die Schwierigkeiten bei der Analyse von Metadaten

33:42 Die Bedeutung von klaren Definitionen und Methoden

36:10 Die Vielfalt der Quellen für E-Commerce-Zahlen

A few figures: Between 2019 and 2023, online sales in the DIY & Garden sector in Germany increased by 20 percent, while brick-and-mortar retail only grew by 5 percent. 38% of online sales are generated via marketplaces. However, the online share of total retail sales in the DIY sector is only 7 percent. So there is still a lot of room for improvement...

In the new episode 73, Inaki Maillard, Managing Director of the Global DIY Summit, the world's largest industry gathering, explains why the online and marketplace business of DIY providers is still in its infancy. Around 1,000 C-level DIY specialists come together at the Global DIY Summit every year - but online-marketplaces had hardly entered their business agenda until 2020.

Inaki discusses the extent to which coronavirus has changed the DIY market, the importance TikTok will play in the future and what manufacturers and retailers need to master the challenges in the marketplace business.

And he invites you to the Virtual DIY Summit, which he is organizing together with Marketplace Universe on September 27th! Industry professionals can join virtually to discuss the latest trends - and the new marketplace boom in DIY is definitly one of them!

If you want to attend, you can register here: https://virtual.diysummit.org

Newsflash:

- Amazon once again had a record Prime Day, at least in the USA: Prime Day sales there grew by 11 percent to 14.2 billion dollars.

- MediaMarkt's marketplace is now also available in Italy. At launch, 100,000 third-party products are available.⁠⁠

- Douglas has raised its annual target and now wants to grow by 8.5 percent. ⁠⁠Fashionunited⁠⁠

- TikTok launches a creator tool for shoppable videos. With CapCut Commerce Pro, creators can create videos with a sales option that can be used not only on TikTok but also on other video platforms.⁠⁠

Note from the sponsoring partner bestSolutions:

Who is already thinking about Christmas? That's right, all successful online retailers! The webinar "Q4 Readiness: Marketplace Logistics for Fashion & Lifestyle, Sports and Beauty Brands", which Marketplace Universe is organizing together with bestSolutions, will help you prepare. On July 31, retailers and brands will find out which key strategies will help their Christmas business run smoothly and which logistics solutions are suitable for whom.

·        When: July 31, 2024, 11 a.m. - 12 p.m.

·        Where: Online

·        Who: Valerie Dichtl from Marktplace Universe, Magnus Weiß, COO, and Ute Weickel-Oudot, Sales Manager from bestSolutions

·        How: Register here for free

Chapters

00:00 Welcome and introducion

02:58 The Global DIY Summit: Networking and Industry Insights

06:29 The Digital Transformation of the DIY Industry

09:50 Newsflash

16:45 TikTok for Reaching Younger Generations in DIY

21:17 Facts about the DIY Market

25:05 The Potential for Online Sales in the DIY Industry

30:20 The Shift towards E-Commerce and Marketplaces in DIY

34:03 Digital Forerunners in the DIY Industry

Antworten auf solche Fragen geben die neuen Länderquadranten von Marketplace Universe. In dieser Podcast-Folge stellen Valerie und Ingrid die neuen Quadranten vor: Warum es sie gibt, woher die Informationen für die Länderübersichten kommen und wie die Quadranten aufgebaut sind. Außerdem erklären sie, welche Rolle ihre eigenen Marktbeobachtungen und die Einschätzungen von Branchenexperten dabei spielen, warum der erste Quadrant die Marktplatz-Landschaft in Italien unter die Lupe genommen hat und welche Länder in den nächsten Wochen folgen werden. Drei Länderquadranten gibt es bereits: für Italien, Deutschland und für die Schweiz.

Newsflash:

-        Nach einem Minus von rund 12 Prozent im Gesamtjahr 2023 meldet der bevh für das zweite Quartal 2024 ein leichtes Umsatzplus.

-        20 der Schweizer Top-50 Online-Shops sind Online-Marktplätze, wie aus dem neuen Ranking der Schweizer Beratungsagentur Carpathia hervorgeht.

-        About You konnte im ersten Geschäftsquartal 2024/25 den Umsatz in der Kernregion DACH um 1,6 Prozent, in den übrigen Märkten um 2,3 Prozent steigern.

-        ebay hat sein Advertising-Cockpit überarbeitet: Verkäufer erhalten dort mehr Kennzahlen und KI-basierte personalisierte Empfehlungen für weitere Werbe-Aktivitäten.

-        Der polnische Fashion-Marktplatz Modivo expandiert weiter und ist nach einer Dependance in Italien nun in Tschechien gestartet.

-        Gerüchten zufolge soll Nike innerhalb der nächsten 18 Monate zu Amazon zurückkehren – eine bloße Vorhersage ohne fundierte Fakten.

Hinweis des Sponsors Kaufland Global Marketplace:

Am 7. August startet der Kaufland-Marktplatz in Polen, am 4. September in Österreich! Neue Seller können sich hier⁠ anmelden und mit dem exklusiven Marketplace Universe Voucher Code "MarketplaceUni2024" drei Monate lang die Grundgebühr sparen.  

Hinweis des Sponsor-Partners bestSolutions:

Wer denkt jetzt schon an Weihnachten? Richtig, alle erfolgreichen Online-Händler! Das Webinar "Q4 Readiness: Marktplatzlogistik für Mode- & Lifestyle-, Sport- und Beautymarken“, das Marketplace Universe gemeinsam mit bestSolutions veranstaltet, hilft bei der Vorbereitung. Am 31. Juli erfahren Händler und Brands, mit welchen Schlüsselstrategien ihr Weihnachtsgeschäft richtig gut läuft und welche Logistiklösungen für wen geeignet sind. Hier kostenlos anmelden!

Chapters:

00:00 Einführung in die Länderquadranten

05:35 Newsflash

17:40 Warum machen wir die Länderquadranten?

24:45 Deutschland: Zentralisierung des Marktplatzmarktes

36:08 Schweiz: Starke lokale Player dominieren

39:36 Herausforderungen bei der Erstellung der Quadranten

41:41 Ausblick: Zukünftige Quadranten

In the new episode of "Let's talk Marketplace", the consultant and always very well-informed Amazon expert explains the background to Amazon's goings-on in front of and behind the scenes. For example, that Amazon is currently meeting with Chinese sellers very frequently, asking them not to run away and announcing direct sales to the USA. Or that without AI, it is simply not possible to control a data monster like Amazon and keep the marketplace clean - in all areas, including advertising. And that every seller must monitor their Amazon account directly, not just via their own ERP or middleware system. And he talks about the fact that Amazon is currently growing strongly in the B2B business and wants to make business much easier for B2B sellers.

Join us for our Amazon-News-Update with Malte!

Note from the sponsor Kaufland Global Marketplace

Kaufland Global Marketplace is a strong expansion partner that helps retailers of all sizes to expand their online business faster and with fewer resources:

- Open B2C marketplace with 45 million products in 6,400 categories

- Key categories: Furniture & Home, Electronics, Garden & DIY, Kitchen & Household, Sports & Outdoor

- Up to 32 million visitors per month on Kaufland.de, 5.5 million visitors per month on Kaufland.cz, 2.2 million visitors per month on Kaufland.sk

- 2024 Launch in Austria and Poland

More information at https://www.kauflandglobalmarketplace.com/

Newsflash:

- About You wants to adopt Shemu's factory-to-consumer principle this year. About You wants to identify new trends with AI, produce them in small quantities and have them delivered directly from European and Turkish factories to the end consumer.

- With Cinven a financial investor joins Fressnapf at the first time. With the new partner, Europe's largest pet supplies retailer wants to grow aggressively in Europe. CEO Johannes Steegmann leaves the company due to these changes. 

- The Federal Cartel Office has fined Fritzbox manufacturer AVM 16 million euros. The provider is accused of having controlled the prices of its products in online retail for years.

Chapters:

00:00 Introduction and Overview

10:01 Newsflash

19:58 Amazon wants to become Temu 3.0

24:34 The Impact of AI on Amazon Sellers

27:51 Suggested Values and Seller Control

36:01 Problems caused by not using the Amazon account

42:07 Growing importance of B2B for Amazon

Stephanie Hölzlwimmer, Head of Product Area Home Comfort & Wellbeing bei der Bosch Home & Comfort Group, gibt in dieser Podcast-Folge Antworten auf solche Fragen. Der Home Comfort & Wellbeing-Bereich bei Bosch steht für mobile Klimageräte, Luftreiniger und elektrische Direktheizgeräte. Zum einen ist das B2C-Geschäft ein wichtiger Teil der Markenpflege, zum zweiten bringt es Umsatz, wenn Bosch von Trends wie Klimawandel und gewachsenem Gesundheitsbewusstsein profitiert.  

Dennoch ist es eine Herausforderung, in einem großen Konzern ein professionelles B2C-Business aufzubauen. Stephanie verrät im Podcast, warum Bosch dafür ein unternehmerisches Schnellboot einsetzt, das in nur zwei Jahren eine europaweite Präsenz auf Marktplätzen wie Amazon und Otto, Allegro in Polen, BOL in den Niederlanden und C-Discount in Frankreich aufgebaut hat. Außerdem erklärt sie, welche Rolle externe Dienstleister dabei spielen und warum Kundennähe ein wesentlicher Faktor für den Erfolg auf Marktplätzen ist.

Newsflash:

-        Amazon macht auf Temu und will mit einer eigenen Billig-Sparte preisgünstige Mode- und Lifestyle-Artikel direkt von chinesischen Verkäufern an US-Kunden liefern lassen.

 -        Walmart öffnet sich für deutsche Unternehmen und ermöglicht ihnen den direkten Verkauf in den USA, Kanada, Mexiko und Chile.

 -        Das Datum für den Amazon Prime Day am 16./17. Juli ist offiziell bestätigt.

 -        Aufgrund von Überlastung auf den Weltmeeren steigen die Frachtkosten für Container aus China weiter stark an.

Hinweis des Sponsor-Partners eBay:

Mit dem eBay Durchstarter Programm unterstützt eBay alle neuen gewerblichen Verkäufer, die ihr Geschäft auf eBay schnell ausbauen wollen. Das Programm enthält viele Benefits und die Teilnahme ist für gewerbliche Verkäufer kostenlos. Jetzt anmelden und durchstarten!

Hinweis des Sponsors Kaufland Global Marketplace

Kaufland Global Marketplace ist ein starker Expansionspartner, der Händlern jeder Größe hilft, ihr Online-Business schneller und ressourcensparender auszubauen. Retailer mit Produkten in den Segmenten Möbel & Wohnen, Elektronik, Garten & DIY, Küche & Haushalt, Sport & Outdoor und Interesse an einem einfachen Ausbau ihres Geschäfts nach Zentral-Osteuropa sollten den Marktplatz auf dem Zettel haben. Mehr Informationen unter https://www.kauflandglobalmarketplace.com/

Chapters:

00:00 Das Marktplatzgeschäft in großen Konzernen und Vorstellung

09:46 Personalkarussell

13:15 Newsflash

23:56 Hintergrund der Bosch Home Comfort Group

24:27 Gründe für den Aufbau eines B2C-Geschäftsfelds

26:28 Die veränderte Customer Journey und der Wettbewerb

28:28 Aufbau eines eigenen Marktplatzteams und Kooperation mit Dienstleister

33:06 Herausforderungen und Vorteile der Zusammenarbeit mit einem Dienstleister

36:15 Herausforderungen und Learnings in der Online-Welt

38:09 Die Bedeutung von gutem Content und professionellem Auftreten auf Amazon

40:43 Herausforderungen und Konkurrenz auf dem Marktplatz

43:09 Aufklärungsarbeit im Unternehmen

Reason enough to demystify Temu. And that's what Ed Sander, an expert in online retail in China, does in episode 69. Sander not only runs the Chinatalk learning platform, he also writes in-depth analyses of important Chinese players such as Alibaba, Shein, TMall and Temu and its parent company Pinduoduo for China TechBuzz. 

In the podcast episode, he describes in detail why Temu is not actually a marketplace and how Temu's business model works, for example by strictly dictating prices to Chinese manufacturers or using sophisticated marketing tricks to constantly attract new customers. And Ed makes it clear that Temu is constantly adapting its business model very quickly to the changing market in order to secure the greatest possible growth.

Ed's main message: the Temu phenomenon is here to stay and European companies need to find ways to differentiate themselves from the competition by offering added value. Ed also has some tangible tips on this. So, listen to the new episode!

Newsflash:

• Otto increases marketplace fees: Trading on Otto's marketplace will become more expensive for all partners from August 1. The basic fee will rise from 39.90 euros per month to 99.90 euros and - even more seriously - sales fees are rising drastically for some categories such as technology and DIY. 

• KaDeWe Group discontinues e-commerce: The KaDeWe Group got off to a late start in e-commerce and is now pulling the emergency brake early. As part of the restructuring, Chief Restructuring Officer Josef Schultheiß is leaving the online business.

• Zooplus marketplace is official: Zooplus CEO GEoffroy Lefebvre has announced they will open a pet centric marketplace by November.

More news is available every Monday in the Marketplace Universe Weekly newsletter. Don't miss anything and subscribe right here!

Chapters: 

00:00 Introduction and Overview

03:14 Demystifying Temu and the Chinese Retail Market

09:53 Newsflash

15:39 Lack of attention paid to the Chinese market by European e-commerce experts

24:54 The Consignment Model of Temu and the Potential for Western Brands

30:55 How Temu dictates the selling price

36:22 The Unsustainable Business Model of Temu

41:49 Regulating Temu: Legal Options and Impact

46:02 Competing with Temu: Strategies for Brands and Retailers

52:01 Staying Informed: Opportunities to Learn More

Antworten darauf geben in der neuen Folge 68 John Feldheim, John Feldheim, Team Lead Marketplaces bei EMP, einem Retailer für Fan- und Band-Merchandising-Artikel, und Antonia Kazmierczak, Business Development Manager im Bereich Luxury & Collectibles bei eBay.

Für John ist beispielsweise wichtig, das Sortiment von EMP marktplatzspezifisch anzupassen und in jeweils passenden Kategorien anzubieten, um profitabel auf dem Marktplatz zu agieren. Für Antonia geht es darum, als verlässlicher Partner Lösungen für die spezifischen Herausforderungen des Händlers zu finden. 

Dazu gehört auch, das Onboarding gut zu begleiten: EMP ist im Februar nach einem Systemwechsel neu bei eBay gestartet. Antonia hat ihn im Rahmen des eBay Durchstarter-Programms dabei unterstützt. Und das hieß für John erst einmal, einige Monate lang stur Hausaufgaben machen und zusehen, dass alle Basics reibungslos laufen. Erst dann hat EMP den nächsten Schritt gewagt, nämlich mit dem Pro Trader-Programm das Geschäft weiter auszubauen. Und damit ist nicht genug: John hat bereits weitere Marktplätze auf der Agenda stehen, darunter BOL in den Niederlanden und Allegro in Polen.

Hinweis unseres Sponsors Tradebyte:

Der Lösungsanbieter Tradebyte hat auf dem ECD im Juni in München ein neues Feature vorgestellt: TB.Demand Match. Das Tool ermöglicht Brands und Herstellern, neue Produkte pünktlich zum Launch-Termin auf allen Marktplätzen gleichzeitig live zu schalten und dabei auf jedem Marktplatz nur genau so viel Stock einzuspielen, wie tatsächlich auf Lager vorrätig ist. TB Demand Match

-        erlaubt die Produkte vorab mit einem Warenbestand von Null auf den Marktplätzen zu listen

-        ermöglicht das Einspielen des echten Stocks 15 Minuten vor dem Launch-Termin

-        verfügt über eine Multi-Warehouse-Anbindung zur dynamischen Verwaltung der Bestände über multiple Lagerorte hinweg

Mehr dazu findet ihr hier: https://www.tradebyte.com/de/

Newsflash:

- Weltbild ist zum 2. Mal insolvent, die D2C-Marken sind aber nicht betroffen

- Vinted ist als erster Spezialanbieter in Sachen "Pre-loved"-Artikel nach einem deutlichen Wachstumssprung in der Gewinnzone

- Auch die Refurbed-Plattform Backmarket ist deutlich gewachsen und hat 2023 einen Umsatz von 320 Millionen Euro erzielt

- Temu hat seine Mindestbestell-Limits für Luftfracht erhöht, möglicherweise werden die hohen Luftfrachtkosten für Temu zunehmend ein Problem

Alle News gibt’s montags im Newsletter, hier geht’s zur Anmeldung: https://www.marketplace-universe.com/newsletter

Chapters:

00:00 Einleitung und Vorstellung der Gäste

05:23 Die Bedeutung von Marktplätzen für Unternehmen wie EMP

10:12 Newsflash

20:05 Herausforderungen und Chancen des Onboardings auf eBay

25:04 Der Shop als Instrument zur Präsentation der Händlermarke

29:21 Konkurrenz und Unterschiede zu privaten Anbietern

32:18 Trust und Qualität als Schlüsselfaktoren für den Erfolg auf eBay

36:31 Der Ausbau des Marktplatzgeschäfts und die Nutzung von Retail Media bei EMP

Another project is our job matching platform, which will be officially launched in fall. However, the beta phase is already underway, so anyone looking for specialists for their marketplace or a new job challenge is welcome to get in touch with Ingrid and Valerie. Also on the agenda:

- The Marketplace Convention, whose program Ingrid is currently planning, is taking shape

- On September 27, Marketplace Universe invites you to the Virtual DIY Summit

- The Marketplace Universe website should be up and running by the end of June

- There is a new Marketplace quadrant format, namely a brand new country quadrant

Note from sponsor partner ChannelEngine:

ChannelEngine is a marketplace technology service provider that was founded in the Netherlands in 2013. It is now active throughout Europe, in the USA, Canada, Australia, Singapore and Dubai. ChannelEngine acts as a marketplace integrator and provides marketplace middleware: Brands and retailers can use it to connect to more than 950 different online marketplaces and social media platforms worldwide. It also offers automated processes for product listings, product ranges, management and fulfillment as well as repricing. ChannelEngine thus makes it easier for its customers to grow faster and more easily on marketplaces. More information is available here or during a visit to K5!

Newsflash:

- British supermarket chain Tesco launches an online marketplace

 - Shein launches its second-hand platform Shein Exchange in France; Germany and the UK to follow

 - Refurbed expands to Belgium, Finland, Portugal and the Czech Republic in June

 - Decathlon launches its own C2C platform in Belgium

 - The personnel carousel includes: Otto board member Sebastian Klauke, who is leaving the company, Jessica Wegner from Douglas Marketing Solutions, Inga Scheithauer from Kitchen Appliance Manufacturer Group SEP, Stefan Heuberger from Lusini, Ilja Modeev from Amazon, Lars Tomaszewska from DMV Dietrichs Markenvertrieb, Nils Zundorf from Amazon agency DEPT, Dilay Kocoglu from Zalando and Stefan Heuberger from Lusini. 

All the news is also available every Monday in the Marketplace Universe Weekly newsletter, sign up here: https://www.marketplace-universe.cim/newsletter

Chapters:

00:00 Introduction and Event Updates

05:29 Marketplace Country Quadrant and Future Plans

13:40 Newsflash

21:46 Introducing Marketplace Universe Connect

25:17 The Marketplace Convention

35:44 Matching Candidates with Job Opportunities

41:20 Upcoming Podcast Episodes

Wie gut Händler dieses Advertising-Geschäft beherrschen, ist für Florian Vette in jedem Fall ein ganz erfolgskritischer Faktor in den kommenden Jahren. Florian unterstützt mit seiner Agentur Movesell seit 2015 Marken und Händler beim Verkauf auf Marktplätzen und bei der Retail-Media-Nutzung – auch wenn das Buzzword damals noch nicht gefunden war.

In der neuen Folge 66 des Podcasts "Let's talk Marketplace" begeben sich Valerie und Ingrid gemeinsam mit Flo auf einen Deep Dive in Sachen Retail Media. Allein in diesem Jahr ist mit einem Plus von 20 Prozent bei den Retail Media-Spends zu rechnen. Mehr als ein Drittel der gesamten Retail Media-Ausgaben landet bei Amazon. Klar, schließlich fährt Amazon in Sachen Retail Media-Technik Lamborghini am Start hat, während andere Marktplätze gerade mit dem Skateboard anfangen. Welcher Marktplatz welches Angebot hat, wo es hapert und warum sich gerade einheitliche Standards herausbilden, gehört zu den Insights, über die Florian berichtet.

Hinweis unseres Sponsor-Partners ChannelEngine:

ChannelEngine ist ein Marktplatztechnologie-Dienstleister, der 2013 in den Niederlanden gegründet wurde. Mittlerweile ist er in ganz Europa, in den USA, Kanada, Australien, Singapur und Dubai aktiv. ChannelEngine agiert als Marktplatz-Integrator und stellt Marktplatz-Middleware zur Verfügung: Marken und Händler können sich damit mit mehr als 950 verschiedenen Online-Marktplätzen und Social-Media-Plattformen weltweit verbinden. Mehr Informationen gibt's hier.

Newsflash:

-  Gerüchtehalber sollte TikTok Shop schon im Juli in Deutschland, Spanien, Italien, Frankreich und Irland starten, diese Pläne liegen aber jetzt wohl fürs erste auf Eis.

-  The Platform Group hat ihre Prognose für 2024 erhöht und rechnet jetzt mit einem Jahresumsatz von 500 Mio. Euro.

-  Otto legt mäßige Quartalszahlen vor. Zurück in die Profitabilität soll eine Strategie führen, mit der chinesische Billiganbieter derzeit den Markt erobern.

-  Der Kaufland-Marktplatz erzielte 2023 in Deutschland eine Umsatzsteigerung des Bruttowarenvolumens um drei Prozent gegenüber dem Vorjahr.

- PayPal plant Einstieg ins Werbegeschäft und folgt damit dem Retail-Media-Trend im E-Commerce.

- Google Ads können jetzt direkt auf Amazon-Produktlistings verweisen.

Hinweis unseres Sponsor-Partners eBay:

Mit dem eBay Durchstarter Programm unterstützt eBay alle neuen gewerblichen Verkäufer, die ihr Geschäft auf eBay schnell ausbauen wollen. Das Programm enthält viele Benefits wie 4 Monate lang ein kostenloses Top-Shop-Abonnement, 3 Monate lang keine Verkaufsprovision oder einen kostenlosen eBay-Premium-Kundenservice. Wer teilnehmen möchte, kann sich hier anmelden.

Kapitel

00:00 Retail Media und die Marktplatzbranche

06:36 Newsflash

16:20 Wachstum von Retail Media und die Rolle von Amazon

30:11 Entwicklung von Werbelösungen auf verschiedenen Plattformen

33:03 Werbeformate und Targeting-Optionen auf Marktplätzen

35:01 Daten-Transparenz und die Entwicklung von Retail Media

37:15 Self-Service und Wettbewerbsintensität auf Marktplätzen

Technical solutions such as marketplace middleware or the services of a full-service marketplace integrator can help. One such provider is ChannelEngine, sponsor partner of Marketplace Universe. ChannelEngine can connect more than 950 marketplaces and social media platforms via its solution and process the business there.

In the new episode 65, Valerie talks to Dexter van Hofwegen, Director Sales EMEA at ChannelEngine, about the strategic considerations required for successful internationalization, how to reduce the complexity of the various country characteristics, which cost drivers need to be taken into account, how to calculate worthwhile minimum selling prices and how meaningful KPIs on seller performance, delivery times and returns can provide support.

Note from our sponsor partner Allegro:

Marketplace Universe also stands for further education for marketplace people. On June 5th the first webinar will take place in cooperation with our sponsor Allegro. The topic: “How to scale your Marketplace Business across CEE using Allegro's platform” - in short, retailers and brands will learn how to sell successfully in Poland and Central Eastern Europe on the Allegro marketplace.

If this is exciting for you, make a note of this date in your calendar:

• When: Wednesday, June 5, 2024, 9:00 - 10:00 a.m.
• Where: Online
• Who: Emilia Gregorczyk, Business Development Partner at Allegro and Valerie
• How: Free of charge by pre-registration. Click here to register!

Newsflash:

• The French luxury brand conglomerate LVMH will extend its partnership with Alibaba and start using Alibaba's technology Alibaba Cloud to help improve supply chain processes and customer insights.
• The British marketplace OnBuy is starting its internationalization this summer with platforms in 10 new countries, expanding to 30 countries total by the end of 2025.
• TikTok Shop will start earlier in continental Europe than expected and is now speaking about launching “this summer”. The company has already started to invite merchants to beta-tests in Germany, France, Italy and Spain.
• The compliance specialist Avalara has canceled its cooperation with Amazon. Previously, Avalara had handled the advance VAT returns for sellers on the Amazon Marketplace as part of its partnership with Amazon. Now, several sources reported that the cooperation will end on November 1st.

More news every week in “Marketplace Universe Weekly”, the newsletter from Marketplace Universe. Subscribe now!

Chapters

00:00 Introduction

08:44 Focus on Profitable International Expansion

13:14 Newsflash

22:19 Introduction to Channel Engine and Marketplace Integrators

26:50 International Expansion and Cost Considerations

28:39 First Steps for International Expansion

30:29 Calculating Minimum Prices and Determining Strategy

34:39 Different Business Cases and Profitability Drivers

36:31 Volume vs Profitability in International Expansion

42:34 Calculating Minimum Prices for Profitability

45:05 Visibility, Volume, and Profitability

51:43 Hybrid Selling and Collaboration

53:34 Key Considerations for Internationalization and Profitability

In Folge 64 des Podcasts „Let's talk Marketplace“ erzählt Eva auch, wie naiv sie einst bei Brand for Friends angeklopft haben und wie ihr Angebot dort durch die Decke ging. Und sie spricht darüber, wie sie Marktplatzpräsenzen strategisch auswählen.

Denn Zalando ist nicht Amazon: Auf Zalando kaufen eher 20-Jährige den Schmuck der Heidemans, auf Amazon suchen ältere Menschen nach Geschenken für ihre Liebsten. Und gemeinsam mit Valerie wirft sie einen Blick auf den neuesten Marktplatz-Quadranten für Schmuck.

Außerdem in Folge 64: das Personalkarussell mit David Scheider, der Zalando verlässt und durch den ehemaligen COO David Schröder ersetzt wird, sowie einigen anderen. Und es gibt einen Ausblick auf das, was Valerie und Ingrid mit ihrem „Hidden Job Matching“ vorhaben.

Hinweis unseres Sponsors ChannelEngine:

Eine kurze Einführung in ChannelEngine: ChannelEngine ist ein Marktplatztechnologie-Dienstleister, der 2013 in den Niederlanden gegründet wurde. Mittlerweile ist er in ganz Europa, in den USA, Kanada, Australien, Singapur und Dubai aktiv. ChannelEngine agiert als Marktplatz-Integrator und stellt Marktplatz-Middleware zur Verfügung: Marken und Händler können sich damit mit mehr als 950 verschiedenen Online-Marktplätzen und Social-Media-Plattformen weltweit verbinden. Hinzu kommen automatisierte Prozesse für Produktlistings, Sortimente, Management und Fulfillment sowie Repricing. Channel Engine macht es seinen Kunden damit leichter, schneller und einfacher auf Marktplätzen zu wachsen. Mehr Infos zu ChannelEngine gibt's hier.

Newsflash

- Esprit ist insolvent.

- Der britische Heimwerker-Marktplatz B&Q wächst weiterhin in einem atemberaubenden Tempo: Derzeit sind 1,2 Millionen Produkte von 1100 Verkäufern auf der Plattform gelistet. - Die Verbraucherzentrale lässt ihre Klage gegen Temu fallen, weil Temu die Anweisungen der Verbraucherschutzbehörde befolgen will.

Mehr News jede Woche im „Marketplace Universe Weekly“, dem Newsletter von Marketplace Universe. Jetzt abonnieren!

Kapitelmarken

00:00 Einführung und Vorstellung des Gastes

08:06 Personalkarussell

11:05 Newsflash

20:01 Heidemans Produkte und Preisgestaltung

22:12 Heidemanns Strategie bei der Auswahl von Marktplätzen

In episode 63 of the podcast “Let's talk Marketplace”, Chris explains what makes doing business on TikTok so special and what you need to consider when starting out. For example, that only the entertainment value counts and therefore nothing works without an established fan community. That it needs its very own marketing. That TikTok's fulfillment can absorb peak loads when a product goes extremely viral. Incidentally, he considers a ban on TikTok in the USA to be unrealistic - if only because the platform is of such great economic importance in the USA.

Note from our sponsor Tradebyte:

It's event season and a must for all European marketplace players involved in fashion, sports or lifestyle is the ECD in Munich. On June 12, you will have the great opportunity to meet old acquaintances, make new contacts and share in the excitement of like-minded people! This year, you can look forward to a very interesting panel on the topic of luxury goods with Olga Burfan, Head of Global e-Commerce at Philip Plein, Francesca Padula, Director Marketplace at Metys and Ivan Perra from Moschino. Mimi Sewalski, CEO of Avocado Store, Yaw Fram from the Clinton Group and Fashion Retail Specialist Donna Darthuizen will also be on stage. And another “big name in fashion marketplaces”, about whom the organizer Alex Otto is still keeping quiet - so there's a lot to look forward to. Make sure you get your ticket here!

Newsflash:

-Amazon has launched its 22nd country marketplace in South Africa. Next country in 2025 will be Ireland.

- Zalando made more profit in the first quarter of 2024 with slight sales losses. Competitor About You increased sales slightly and profits significantly.

- Kaufland warns their marketplace sellers not only when they ship their orders too late - but also when their packages are too early.

Chapters

11:38 Event Updates: ECD Munich and Retail Media Night

15:31 The Potential Ban of TikTok in the US

24:16 Skepticism and Success of TikTok Shop in the UK

27:42 Starting a TikTok Shop and Creating Engaging Content

33:52 Fulfilled by TikTok: Handling Logistics for Viral Products

37:28 Low Fees and Attractive Promotions on TikTok

39:45 Integrating with TikTok Shop: Service Providers and Solutions

In der neuen Folge von "Let's talk Marketplace" berichtet er nicht nur, wie gängige Betrugsmuster aussehen, sondern verrät auch, was gegen Fraud hilft. Damit es kein Kampf gegen Windmühlen wird, sondern ein cooler Wertbeitrag für das Unternehmen. 

Newsflash:

• Amazon hat sehr starke Zahlen fürs erste Quartal vorgelegt, z.B. 13 Plus beim Nettogewinn

• TikTok legt den Fokus in der zweiten Jahreshälfte auf den Europastart, der Deutschland-Start noch in diesem Jahr gilt damit als so gut wie sicher. 

• Shein plant offenbar den Einstieg in den Verkauf von Beauty-Produkten, Haushaltswaren und Spielzeug.

• Temu testet Dropshipping-Konzepte im UK-Markt. 

Personalkarussell: 

Neuer Bereichsvorstand Retail & Marketplaces bei Otto ist jetzt Boris Ewenstein, bis Ende 2023 Senior Vice President Supply bei Zalando. Außerdem mit dabei: Bernhard Weiß, Jolene Bronckhorst, Lucy Münz, Carina Wamsbach und Marius Boersig.

Alle wichtigen News und Personalien gibt es übrigens auch im wöchentlichen Newsletter "Let's talk Marketplace Weekly". Zur Anmeldung geht's hier:

www. Marketplace-universe.com/newsletter

Podcast-Kapitel

01:37 Gastvorstellung: Jean-Paul Feidt, Department Head Credit & Fraud bei Otto Payments

08:24 Newsflash

14:28 Thema der Woche: Fraud auf Marktplätzen 

21:25 Häufige Fraudfälle und anfällige Produkte

33:02 Beispiele für Betrugsmethoden

36:15 Awareness und Prozessanalyse

38:08 Herausforderungen bei der Fraud Prevention

43:39 Abschreckungswirkung von Anzeigen

This is because the United Arab Emirates is striving to become an attractive home country for people from all over the world in the next 10 or 15 years - including e-commerce, which provides people with everything they would otherwise not be able to find locally. In the new episode of their podcast "Let's talk Marketplace", Ingrid and Valerie talk to Mareike Thomas about how to successfully enter such an exciting and fast-growing market. She is an Amazon expert and founder of the consulting agency Boom Commerce and has lived in Dubai herself since Covid times.

And the facts speak for themselves: with a gross domestic product of 460 billion US dollars, the UAE is one of the richest countries in the world. Online purchases still only account for 15 percent of retail sales in the UAE - plenty of potential for growth in a very modern society. An average online purchase is worth 332 US dollars. By comparison, the average in Europe is 73 US dollars.

Reason enough to take a closer look at this exciting market and find out more about which marketplaces are particularly relevant there, how best to enter the market and why experienced marketplace brands can easily come out on top. Listen in!

Note from our sponsor Tradebyte:

It's event season and a must for all European marketplace players involved in fashion, sports or lifestyle is the ECD in Munich. On June 12, you will have the opportunity to meet old acquaintances, make new contacts and share in the excitement of like-minded people! Make sure you get your ticket on www.ecd-gate.com!

And if you want more news, sign up for our brand new newsletter "Marketplace Universe Weekly": www.marketplace-universe.com/newsletter. Then you'll get all the important news straight to your inbox every Monday!

Wenn man ein Paar fragt, wie es sich kennengelernt hat, bekommt man ja oft zwei sehr unterschiedliche Versionen derselben Geschichte erzählt. Bei Ingrid und Valerie – den beiden Macherinnen von "Let's talk Marketplace" - ist das ganz anders: Die beiden sind sich völlig einig darüber, wie alles begann, damals vor gut drei Jahren. Da nämlich hat Valerie via LinkedIn bei Ingrid angefragt, ob sie nicht einmal ein Interview mit ihr machen möchte. Und Ingrid wollte. Es wurde eine wunderbare berufliche Zusammenarbeit daraus.

Mittlerweile sind die beiden etablierte Podcast-Profis und Experten in Sachen Marketplace. Und sie haben große Pläne, dieses Wissen einem stetig wachsenden Kreis an Marktplatz-Menschen zur Verfügung zu stellen. In Folge 60 berichten sie daher nicht nur, wie sie sich kennengelernt haben, sondern vor allem auch, was sie vorhaben: Mit dem Marketplace Universe ein Zuhause für die Marktplatz-Menschen in Europa zu bauen und sie dort zusammenzubringen – für den Austausch unter Kollegen, für die Wissensvertiefung in Workshops und Webinaren, für die Suche nach neuen Talenten und neuen Jobs, für eine Marketplace-Community.

An welchen Projekten Ingrid und Valerie dafür fleißig arbeiten, erfahrt ihr hier im Podcast. Hört rein!

Und weil einiges noch im Planungsstadium ist, könnt ihr mitgestalten, wie das Marketplace Universe aussehen soll. Schreibt Ingrid oder Valerie auf LinkedIn: Was für Themen wünscht ihr euch? Welche Workshops würden euch in eurem täglichen Marketplace-Business unterstützen? Wie würdet ihr euch gerne mit anderen Marktplatz-Spezialisten austauschen?

Newsflash:

Der Marktplatz Obi.de ist jetzt live, rund 10.000 Partner-Produkte sind schon auf dem Baumarkt-Marktplatz online.

Amazon senkt in den Pan-EU-Marktplätzen die Verkaufsgebühr für die Kategorie Bekleidung & Accessoires ab 15. Mai 2024 von 15 % auf 8 %.

Kaufland hingegen erhöht zum 30. April 2024 die Gebühren auf seinem Marktplatz, in einigen Kategorien sogar deutlich.

Temu erreicht nach einer Berechnung von ibi research in der EU monatlich 75 Millionen Nutzer, Shein 108 Millionen und Amazon 181 Millionen Nutzer.

Auf dem Mirakl Platform Summit konnte man vielen Brands beim Marktplatz-Bauen zuschauen, darunter Zooplus, Popken Fashion / Happy Size und Yves Rocher. live erlebt

If you ask a couple how they met, you often get two very different versions of the same story. With Ingrid and Valerie - the two creators of "Let's talk Marketplace" - it's completely different: the two are in complete agreement about how it all began, a good three years ago. Valerie asked Ingrid via LinkedIn whether she would like to do an interview with her. And Ingrid wanted to. It turned into a wonderful professional collaboration.

The two are now established podcast professionals and marketplace experts. And they have big plans to make this knowledge available to an ever-growing circle of marketplace people. In episode 60, they not only talk about how they met, but also about their plans: To build a home for marketplace people in Europe with Marketplace Universe and bring them together there - for exchange among colleagues, for deepening knowledge in workshops and webinars, for the search for new talents and new jobs, for a marketplace community.

You can find out what projects Ingrid and Valerie are working on here in the podcast. Listen in!

And because some things are still in the planning stage, you can help shape what the Marketplace Universe should look like. Write Ingrid or Valerie on LinkedIn: What topics would you like to see? Which workshops would support you in your daily Marketplace business? How would you like to exchange ideas with other marketplace specialists?

Newsflash:

The Obi.de marketplace is now live, around 10,000 partner products are already online on the DIY marketplace.

Amazon is reducing the sales fee for the Clothing & Accessories category from 15% to 8% in the pan-EU marketplaces from May 15, 2024.

Kaufland, on the other hand, is increasing the fees on its marketplace as of April 30, 2024, in some categories even significantly.

According to a calculation by ibi research, Temu reaches 75 million users per month in the EU, Shein 108 million and Amazon 181 million.

At the Mirakl Platform Summit, many brands could be seen building marketplaces, including Zooplus, Popken Fashion / Happy Size and Yves Rocher.

In Sweden, the five largest marketplaces account for less than 25 percent of total e-commerce sales - in Germany, the online marketplace share of e-commerce turnover is higher than 65 per cent. However, the biggest payers are almost exclusively old acquaintances: Amazon, Zalando, MediaMarkt and eBay. The local marketplace Traderia is a C2C platform.

As a renowned Amazon expert, multi-company founder, experienced marketplace consultant and sought-after keynote speaker, Anna recommends that newcomers to foreign markets should definitely take a look at the marketplaces. "The easiest way to internationalize is probably via marketplaces such as Amazon," she is convinced - especially as a large number of service providers offer support. And she is convinced that it is sometimes more worthwhile looking at supposedly exotic markets such as Japan than just targeting familiar neighboring countries. In the podcast, she also reveals the 7 mistakes that screw up any internationalization in record time. Listen in!

How many of you can imagine expanding to Scandinavia or even Japan? Or have you already taken the plunge?

Note from our sponsor MarketSupply:

Speaking of service providers, MarketSupply offers marketplace-as-a-service and promises to handle the entire marketplace business. This means that the brand decides which of its products it wants to sell on which marketplaces and at what price, and the service provider takes care of the rest. It lists the products on the marketplaces, handles all customer interaction and logistics and also takes care of all communication with the marketplaces. If you would like to try out MarketSupply, write to Henning Heesen on LinkedIn under the keyword "Marketplace Universe". You will then receive a free onboarding for the MarketSupply service worth 800 Euros.

Newsflash:

The Date for Amazon Prime Day 2024 is fixed: It will be July 9th and 10th.

Shein is opening a Pop Up Store in Liverpool.

Otto will open its marketplace to European sellers starting next year, Otto-CEO Marc Opelt announced.

ebay has launched a "Shop the Look" AI feature for its fashion cateories in UK and US.

Im Krisenjahr 2023 hat er mit seinem Unternehmen Vaditim 30 Prozent Wachstum hingelegt und 25 Millionen Euro umgesetzt. Wie er sein erstes Sneaker-Paar gewinnbringend verkauft hat, was ihm wichtiger ist als Geld und warum er Niederlagen zelebriert wie Erfolge, das alles hat er Ingrid und Valerie in der neuen Folge 58 des Podcasts "Let's talk Marketplace" verraten.

Erfrischend offen erzählt er, warum er mit Performance Marketing im letzten Jahr eine Million verbrannt hat, warum er Angebote von Nike, Amazon oder Zalando ausschlägt, warum er 2025 verstärkt den osteuropäischen Markt 2025 angehen will und warum ihm eine Milliarde Euro Umsatz fehlen, um die USA zu expandieren.

Und ganz nebenbei haut er raus, dass er Vaditim zum eigenen Marktplatz ausbaut.

Stepan ist einer, der sich treu ist und fest seinem Motto folgt: Mein Business, meine Regeln. Einer, der sich nicht schont und auch nicht scheut, selbst in die Verantwortung zu gehen. Ein gutes Business-Vorbild, finden Ingrid und Valerie. Überzeugt euch selbst und hört rein!

Hinweis unseres Sponsors Allegro:

Wenn ihr Allegro ausprobieren möchtet, haben wir ein ganz besonderes Angebot für unsere euch:

-        100 % Rabatt für euer Professional-Abonnement

-        Kostenloses Listing in den meisten Kategorien

-        100 % Rabatt auf Verkaufsprovisionen

Dafür müsst ihr euch nur unter folgendem Link bei Allegro als Verkäufer registrieren: https://allegro.pl/campaign/isonlinesourcing?afilliation=OHN_article&affiliation_source=OHN_article⁠  

Newsflash:

Kaufland Marktplatz startet in Q3 in Österreich und Polen

Decathlon hat in seinen Zahlen zum Geschäftsjahr 2023 auch ein paar Details über den Marktplatz verraten, zum Beispiel, dass das GMV um 76 Prozent gewachsen ist

Zahlen gab es auch vom DYI-Anbieter B &Q, da ist der Marktplatzanteil auf 38 Prozent gestiegen.

Shein soll seine Gewinne auf 2 Milliarden US-Dollar verdoppelt haben, heißt es in einem Bericht der Financial Times. Der Umsatz lag demzufolge bei 45 Mrd. US-Dollar.

Mytheresa und die BestSecret Group sind angeblich an einer Übernahme der defizitären YOOX NET-A-PORTER-Gruppe interessiert.

Im Personalkarussell fahren unter anderem Laura bei Ulla Popken mit, Benjamin Schneider bei Happy-Size und Pascal Vetter, der bei Weltbild aussteigt. 

So where and how can fashion brands still grow? This week, Ingrid and Valerie discussed this with two specialists who are very close to the fashion industry, namely Alexander Otto and Stefan Röttger. They represent our partner Tradebyte, a marketplace integrator that focuses on the technical integration of marketplaces and support in setting up a marketplace business specifically for the fashion industry. In this episode of “Let’s talk Marketplace”, they talk about where high-growth markets can still be found - spoiler alert: Have a look at Eastern Europe.

And Alex also granted us an exklusive sneak peak into the still very secret program of this year’s ECD, the big fashion meet-up event on 11th of June in Munich..

Thinking about attending the ECD? Then check this out:

Listeners of Let’s talk marketplace get a whooping

50% discount on the ECD ticket. 

Use this registration link https://ecd-gate.com/open and the code ECD-50-LTM - but be quick about it, the code is only redeemable 5 times!

Speaking of cool events:

If you are in Berlin next week on 11th of April AND if Amazon is a big part of your daily business, do have a look at the famed “Amazon Late Night” event hosted by our partner Amzell (event language: German). 

Attendees enjoy conversation, Amazon insights, good food and drinks - for free! Register here: https://www.amzell.de/de/triff-uns/amazon-late-night-with-amzell/amazon-late-night-04-2022⁠ 

Newsflash:

The German Boulevard newspaper BILD has started their own online marketplace.

After the successful launch in Czech Republic last year, then Polish marketplace Allegro started now their online marketplace in Slovakia.

Migros CEO Mario Irminger has publicly stated that Galaxus is having strong discussions about the extent to which it wants to remain active in Germany.

Wer sich solchen Phantasien schon mal hingegeben hat, sollte bei der heutigen Folge von "Let's talk Marketplace" besonders gut zuhören. Ingrid und Valerie haben nämlich einen Anwalt gefunden, der sich mit dem Thema nicht nur besonders gut auskennt, sondern tatsächlich auch noch Tacheles redet - nix "Es kommt darauf an..."!

Markus Nessler ist Spezialist für selektive Vertriebssysteme. Mehr als 70 solcher Systeme hat er in den letzten 20 Jahren im Auftrag verschiedener Hersteller und Marken entworfen und umgesetzt, teils europaweit. Und er sagt: Das, was wir im Vertrieb oft als Kanalkonflikt bezeichnen, ist in aller Regel ein Preiskonflikt. Und den können Brands aufwendig in Form von Vertriebsverboten stoppen - oder schon viel früher an der Wurzel. Indem sie ihre Bezugskonditionen für den Online-Handel anheben.

Schon Schnappatmung bekommen? Dann zuhören, es wird noch besser.

Newsflash

TikTok Shop startet spätestens 2025 in Deutschland und sucht jetzt schon Mitarbeiter für ein Büro in München

Douglas ist zurück an der Börse, aber der Start auf dem Parkett lief nicht so doll.

Die französische Baumarkt-Kette Castorama (eine Kingfisher-Tochter) hat einen Online-Marktplatz gestartet

Amazon hat Luxury Brands Stores eingeführt - auch für Luxus-Marken, die gar nicht auf Amazon verkaufen.

Valerie's latest marketplace quadrant for fashion and shoes is out - you can find it here: https://tinyurl.com/25xbfh9f

This comprehensive overview has long become an industry standard for the marketplace business, and it has seen quite a lot of changes and updates in the last year.

For Valerie's deeper dive into the Zalando business update, click here: https://tinyurl.com/228aemgx

Newsflash

• Temu marketplace launched in the US, for the beginning just with round about 1000 Chinese sellers who have an inventory in the US.
• Amazon has announced that it will significantly shorten the return period in some categories.
• SHEIN is now on the EU list of Very Large Online Platforms. The EU estimates the number of monthly active Shein users in the EU at 108 million.
• Change of leadership at Otto Group: Michael Otto hands over to his son Benjamin in 2026, Alexander Birken hands over operational management to CFO Petra Scharner-Wolff in 2025.
• SportScheck has found a saviour: The Italian Cisalfa Group is joining as an investor.

2023 war der US-amerikanische Online-Markt rund 670 Milliarden US-Dollar schwer, und damit größer als alle europäischen E-Commerce-Märkte zusammengerechnet. Und im Gegensatz zum deutschen und anderen westeuropäischen Märkten war der US-Markt in den letzten Jahren nicht rückläufig, sondern wächst munter weiter.

Klingt ja eigentlich toll - und trotzdem ist die Liste der deutschen Unternehmen, die sich nach einem Fehlstart mit zwei blauen Augen wieder aus den USA zurückgezogen haben, lang. Fragen wir also am besten einen, der die USA gut kennt und den Markt gerade mit seinem zweiten Unternehmen zähmt: Klaus Forsthofer. Der Online-Händler, Amazon-Experte und dank eines Joint Ventures mit uvex auch Co-Geschäftsführer eines Herstellers verkauft seit anderthalb Jahren uvex-Produkte auf Amazon.com. Sein US-Geschäft ist gerade mal anderthalb Jahre nach dem Start schon profitabel. Wie er dieses Kunststück vollbracht hat, erzählt er in der heutigen Folge.

Newsflash:

Otto wird im April Nahrungsergänzungsmittel als erste 7-Prozent-Kategorie auf dem Marktplatz zulassen.

MediaMarkt hat seinen Marktplatz in den Niederlanden gestartet.

Amazon öffnet seine Kundendaten-Blackbox - zumindest in den USA. Dort können Seller jetzt Daten zu Alter, Schulabschluss und Einkommen der Kunden einsehen.

Temu bringt es in den USA auf eine Customer Retention von beeindruckenden 28 Prozent. Die Kunden sind damit doppelt so aktiv wie die von Walmart und Target.

Ingrids Deepdive zum aktuellen Stand bei Otto findet ihr hier: https://www.linkedin.com/posts/ingrid-lommer_was-ist-eigentlich-los-bei-otto-das-habe-activity-7172946751920836609-xyH5?utm_source=share&utm_medium=member_desktop

And to celebrate the start of their new rhythm, they picked a particularly controverse topic for today’s episode: marketplace-as-a-service providers. These companies promise A LOT to their customers (mainly brands): Easy onboarding to dozens of marketplaces, professional listings, a cost-effective marketplace business without any of the hustle, while retaining full control over listings and pricing for the brand - sounds to good to be true?

This is why LTM is very happy to welcome Henning Heesen from our sponsoring partner Marketsupply to this episode. He is able and willing to answer ALL questions on the marketplace-as-a-service model, how cooperation with such a service provider works, how much it costs, who could benefit from it (and who won’t) and how brands find out which service provider is the right match for them. No backing out of the hard questions!

Note from our sponsor Allegro:

If you want to try out Allegro, we have a very special offer for our listeners:

IF you set up your account using the link in the shownotes of this episode, you get

• 100% discount for  your Professional subscription

• List your products for free in most categories, instead of their listing fee

• Receive up to 100 % discount on sales commissions (more details in the comments)

So, there’s no better time to try out Allegro but now!

Newsflash

Otto’s Head of Marketplace, Bodo Kipper, leaves the company over “differing views on the strategic direction of Otto.de 

ebay stagnated in 2023, stopping the fall of its GMV and customer base. 

Amazon aggregator Thrasio is finally bankrupt, and its competitor Perch has merged with Razor Group. 

Fossil marketplace Katchin has been secretly taken offline. No official information on this, but voices from inside the company have confirmed this to us.

Yoox is tightening the thumbscrews on brand onboarding and is becoming much more restrictive towards brands.

Doch wie funktioniert diese besondere Fähigkeit außerhalb des geschützten Reservats "eigener Online-Shop" und mitten im kompetitiven Hauen und Stechen eines Online-Marktplatzes? Das probiert Miss Pompadour seit rund einem Jahr auf Amazon, Otto und mittlerweile auch Hornbach aus. Eine gute Gelegenheit fürs Let's talk Marketplace-Team, mit Astrid über erklärungsbedürftige Produkte zu sprechen - und teils sehr überraschende Antworten zu bekommen (wait for Minute 50...)

Newsflash

Mädchenflohmarkt öffnet sich mit einem neuen B2B-Partnerprogramm für externe Anbieter von Second-Hand-Ware.

Der niederländische Marktplatz-Primus bol ist 2023 um rund 5 Prozent auf ein Gesamt-GMV von 5,8 Milliarden Euro gewachsen.

Asos führt für Marktplatz-Partner will dieses Jahr das neue Fulfllment-Modell "Asos Fulfillment Services (AFS)" einführen.

The Platform Group hat Hood.de übernommen.

Und das Personal-Karussell hat sich im Februar besonders kräftig gedreht.

Together they take a look at the Polish e-commerce market and customers - and at Poland's No. 1 online-marketplace Allegro.

Allegro, founded some 25 years ago, has grown to a remarkable Gross Merchandise Volume (GMV) of approximately 8 billion EUR in the first nine months of 2023 alone - a year-on-year growth of 13.1% in the same period. German marketplace experts haven't heard these kinds of figures for quite a while, so consider Ingrid and Valerie intrigued.

Together with Mateusz they discuss, what categories and products are the most promising to sell on Allegro, how to cater to the Polish customer (and their high demands regarding logistics) and why the Polish language barrier might not be as high as you think.

Special offer for Let's Let´s talk marketplace listeners: 

If you register your brand as a seller at Allegro we have a special benefit for you:

For new joiners we have a Welcome Package: 

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• Up to 100% discount on sales commission and up to 50% discount on sales commission on Featured offers. In total partners can save up to 10,000 PLN!

• A package of 100 additional 10-day Features. Partners can turn them on and off any time in the My Assortment tab.

• 100% discount for the Professional Subscription. 

• Partners can list offers for free in most categories where we normally charge a listing fee.

• If Partner finishes the Allegro Academy's Welcome Program course within 10 days of the moment they set up their business account, they will get additional 100 Features. They are valid for 90 days.

Use this link to register and collect all benefits: ⁠https://allegro.pl/campaign/isonlinesourcing?afilliation=MarUni_2024q1&affiliation_source=MarUni_2024q1⁠ 

Newsflash:

• Zooplus, Europe’s biggest online retailer für pet related products, seems to be working on its own marketplace.
• Kaufland is starting out there own fullfilment
• German kitchen application brand Miele retracted all its vendor and official retailers connections to Amazon, leaving the field open to resellers
• Amazon Brazil starts as a full marketplace for physical goods
• fashionette started their marketplace in September 2023 and from March they are welcoming brand partners to the platform
• The latest announced business figures of Amazon, AliExpress, Home24, and MediaMarkt Saturn

Aber zum Glück hat das LTM-Team ja bekanntermaßen ein hervorragendes Netzwerk. Und aus diesem kam nicht nur der Themenvorschlag für die heutige Folge, sondern auch unser sehr spontaner Gast: Robert Wall von der Marktplatz Agentur T4DT.

Zusammen mit ihm schauen wir in eine Branche, die es im letzten Jahr alles andere als leicht hatte und sich gerade neu ordnet: Der Spielwarenmarkt. Wir sind schließlich im Jahr 1 nach der Pleite von mytoys. Wie sieht die Marktplatzwelt mittlerweile aus?

Kurze Antwort: dünn.

Ein echter Spielwaren-Spezialmarktplatz ist seit dem mytoys-Aus nicht in Sicht - und gewöhnlich für eine Branche, die in Sachen E-Commerce-Durchdringung schon so weit ist (über 40 Prozent der Spielwarenumsätze werden online erwirtschaftet).

Woran liegt das? Und wo sind die Hersteller und Händler nach der mytoys-Pleite hingewandert? Robert betreut mit seiner Agentur einige Spielwaren-Player und beleuchtet mit seiner Expertise einen schwierigen Markt mit engen Margen, der immer weiter unter Druck gerät und - zumindest in Deutschland - stark von Amazon abhängig ist.

Sneak Peak:

Nächste Woche begrüßt das LTM-Team Mateusz Długokęcki, Director Group International Sellers & Fulfillment bei Allegro. Mit ihm werden sie den polnischen Marktplatz-Primus genauer unter die Lupe nehmen. Eure Fragen an Mateusz könnt ihr in der Umfrage zu dieser Folge einreichen - oder Valerie und Ingrid via LinkedIn zukommen lassen. Und wer daran interessiert ist, auf Allegro zu verkaufen, kann über diesen Link ein besonderes Angebot nutzen: Damit spart ihr euch die gesamte Grundgebühr für den Profi-Account, listet Produkte in den meisten Kategorien kostenlos und bekommt bis zu 100 Prozent Rabatt auf Verkaufsprovisionen.

Newsflash:

Laut bevh ist der Brutto-Umsatz im deutschen E-COmmerce um 11,8 Prozent - erstmals zweistellig - auf 79,7 Mrd. Euro gesunken. Der Umsatz auf Marktplätzen ist 2023 ebenfalls deutlich gesunken, allerdings "nur" um 8,5 Prozent. Temu öffnet seinen Marktplatz ab März für US-Seller, danach soll die Öffnung für europäische Händler folgen.

ebay kündigt Massenentlassungen an, 1000 Mitarbeiter weltweit (9 Prozent der Belegschaft) müssen gehen. Vinted macht Rebelle dicht: Vinted hat den Konkurrenten/Anbieter von Second-Hand-Luxusmode 2022 übernommen, im März wird die Plattform geschlossen. Nach den ganzen Krisenmeldungen mal was Positives: Der Sporthandels-Online-Umsatz in Spanien ist 2023 um fast 30 Prozent gewachsen.

Find all the answers in our first comprehensive guide to the most important marketplace events in Europe: We have compiled the most important European marketplace events for you - and you can download the unique European Marketplace Events Calender 2024 for free! All the events in one place - for free - perfect for your planning.

Click here for the calendar: www.marketplace-uni.com/ltmcalendar2024

We recommend you download the calendar first, get cosy with a coffee and your headphones -> and then we'll plan the Marketplace Event Year 2024 together with you.

In this episode you'll get insights into each event: which one is worth attending, how relevant they are for the marketplace business, target group and ticket prices - and where you can meet Ingrid and Valerie.

Channelengine Research Report 2024

German warehouse-chain and marketplace Galeria has filed for insolvency once again - it’s the third time.

Wormland has filed for insolvency, too. 

Amazon is cutting low-price items from the vendor program in some categories.

Redcare Pharmacy, formerly known as Shop-Apotheke also grows by 49 per cent to 1,8 billion euro.

Logistics is in trouble because of attack of Huthi rebels on ships in the Red Sea.

TikTok is flooding the feeds of their US users with posts and livestream of TikTok Shop.

Und das Netzwerk hat Stand gehalten: Zwischen Plätzchen, Weihnachtsbaum, neuen Vorsätzen und Silvester-Feuerwerk haben die beiden sehr kluge Ideen gesammelt, was dieses Jahr in der Marktplatzwelt zu erwarten ist. Danke an dieser Stelle an all unsere wundervollen Experten und Expertinnen für ihren Input!

Was bringt uns also das Marktplatz-Jahr 2024? Einfacher wird es definitiv nicht, sondern noch einmal ziemlich herausfordernd: KI im Marktplatz-Alltag, Konsolidierungen von Marktplätzen, Dienstleistern und co, hohe Konkurrenz aus Asien, Social Commerce und neue Entwicklung bei Retail Media.

Und welche Marktplätze sollten wir unbedingt beobachten - sowohl positiv als auch negativ? Auch darauf gibt es in dieser Folge eine Antwort. 

Newsflash:

Südkoreanischer E-Commerce-Gigant Coupang kauft Farfetch 

Mediamarkt will den Marktplatz-Umsatz bis 2026 auf 740 Millionen Euro steigern. Im Jahr 2022 lag dieser bei 137 Mio.

 Trendyol möchte in Q1/24 nach Rumänien, Griechenland, Ungarn und Tschechien expandieren, danach stehen Polen,Slowakei und Bulgarien auf dem Zettel.

Amazons neuer Low Inventory Fee betrifft ab dem 01. April 2024 auch die EU Lager. 

Außerdem kommt Werbung auf Amazon Prime Video auch nach Europa - Start ist Anfang Februar.

Unsere Marktplatz-Flops:

Mytoys, Mirapodo, Klingel, Mango, Mädchenflohmarkt und Signa-Retail

Unsere Marktplatz-Newbies:

Miravia, Katchin, Best Secret, Lusini, Hornbach

Unsere Marktplatz-Tops:

H&M, Miravia, DIY.com

Die wichtigsten Marktplatz-News des Jahres

Zalando wirft viele kleinere Brands von der Plattform und konzentriert sich auf Fashion

Sehr viel Action aus Asien: TikTok Shop startet in den USA durch, Temu startet in Europa, Shein Marktplatz geht global, Alibaba kauft wer-liefer-was und Europages

Frischer Wind für Social Commerce durch Amazons Kooperation mit Pinterest, Instagram, Snapchat, Facebook und vielleicht X

Das Year of Horrors für die Fashion-Branche: Mindestens 136 Insolvenzen in einem Jahr

Zahlen zu Let's talk Marketplace:

- Knapp 1000 Streams pro Monat aus 30 Ländern (aber 90 Prozent aus Deutschland :)) - mehr als 3x soviele wie im Vorjahr!

- Rund 500 Abonnenten

- Die Hälfte unserer Fans zählen unseren Podcast zu ihren Top5 der am häufigsten gehörten Formate.

Vielen Dank und bleibt uns treu!

Wir wünschen euch eine schöne Weihnachtszeit und einen guten Rutsch in 2024. Let's talk marketplace ist am 4. Januar zurück.