<![CDATA[Market Like It's Hot]]>6d981bee-6628-5a1b-a34e-bf63d0176c99Mon, 04 May 2026 18:13:59 +0000Captivate.fmRebel Marketinghttps://artwork.captivate.fm/4fbbc330-2d86-4c22-b797-f440378dac20/wuPHcSH_edUFvUwodegg_q0e.jpgMarket Like It's HotRebel MarketingRebel MarketingMarket Like It's Hot is the go-to podcast for business owners looking to fire up their marketing game! Hosted by the experts at Rebel Marketing, this question-and-answer style show delivers practical marketing advice with a fun, energetic twist. Whether you're tackling social media, website strategy, branding, or SEO, we’re here to answer your burning questions and offer real-world solutions. Each episode dives into key marketing challenges, sharing tips and strategies to help your business thrive in the digital world. We also feature inspiring interviews with business owners who share their marketing journeys—successes, challenges, and everything in between. Get ready to Market Like It’s Hot and take your business to the next level with this insightful and entertaining podcast!https://www.myrebelmarketing.com/trueepisodicnopodcastWhy Your Brand Is Forgettable Even If You’re Great at What You Do with Teah OjedaWhy Your Brand Is Forgettable Even If You’re Great at What You Do with Teah OjedaBeing good at what you do is not always enough. If your brand presence does not clearly reflect your expertise, people will scroll right past you.

In this episode of Market Like It’s Hot, Yasmine and Izzy sit down with Teah Ojeda, founder of The Scene Creative, to talk about personal branding, brand photography, visibility, and why so many founders think they are showing up more clearly than they actually are.

Teah breaks down the difference between a polished brand and a performative one, why perfect branding is overrated, and how to build a visible presence that actually matches your expertise. She also shares what visual storytelling really does for a business, why brand photography goes far beyond headshots, and what holds entrepreneurs back from being seen.

If your brand feels inconsistent, invisible, or like it is not matching the level of business you know you are capable of, this episode will hit home.

In this episode, we cover:

  • Why some founders are less visible than they think
  • The gap between being capable and being clearly perceived
  • What personal branding actually means
  • The biggest misconception people have about authentic visibility
  • Why brand photography matters more than ever
  • How to show up consistently without burning out
  • The power of repurposing content instead of constantly creating from scratch
  • One branding decision that can change the trajectory of your business

Connect with Teah:

Website: https://scenebyteah.com/

Instagram: @the_scene_creative

LinkedIn: https://www.linkedin.com/in/tierrahojeda/

Want to sanity-check your marketing before you spend another dollar or another late night guessing? Grab our complimentary Marketing Worksheet, built for founders who want a quick, clear way to review what is working, what is wasting time, and what to fix next. Download it at https://www.myrebelmarketing.com/checklist. If you want to talk strategy, connect with us on LinkedIn at https://www.linkedin.com/company/myrebelmarketing/and send us your hot take or your biggest marketing question.

]]>Being good at what you do is not always enough. If your brand presence does not clearly reflect your expertise, people will scroll right past you.

In this episode of Market Like It’s Hot, Yasmine and Izzy sit down with Teah Ojeda, founder of The Scene Creative, to talk about personal branding, brand photography, visibility, and why so many founders think they are showing up more clearly than they actually are.

Teah breaks down the difference between a polished brand and a performative one, why perfect branding is overrated, and how to build a visible presence that actually matches your expertise. She also shares what visual storytelling really does for a business, why brand photography goes far beyond headshots, and what holds entrepreneurs back from being seen.

If your brand feels inconsistent, invisible, or like it is not matching the level of business you know you are capable of, this episode will hit home.

In this episode, we cover:

  • Why some founders are less visible than they think
  • The gap between being capable and being clearly perceived
  • What personal branding actually means
  • The biggest misconception people have about authentic visibility
  • Why brand photography matters more than ever
  • How to show up consistently without burning out
  • The power of repurposing content instead of constantly creating from scratch
  • One branding decision that can change the trajectory of your business

Connect with Teah:

Website: https://scenebyteah.com/

Instagram: @the_scene_creative

LinkedIn: https://www.linkedin.com/in/tierrahojeda/

Want to sanity-check your marketing before you spend another dollar or another late night guessing? Grab our complimentary Marketing Worksheet, built for founders who want a quick, clear way to review what is working, what is wasting time, and what to fix next. Download it at https://www.myrebelmarketing.com/checklist. If you want to talk strategy, connect with us on LinkedIn at https://www.linkedin.com/company/myrebelmarketing/and send us your hot take or your biggest marketing question.

]]>994ed3c1-c3a9-4604-b362-daed640719cbTue, 07 Apr 2026 06:00:00 -040048:44truefull237372Don’t “Find” Your Voice. Turn It Up. (Quinn Conyers on Speaking, Sales, and Presence)Don’t “Find” Your Voice. Turn It Up. (Quinn Conyers on Speaking, Sales, and Presence)Getting paid to speak is not just about being talented. It is about being findable.

In this episode, Quinn Conyers, internationally recognized event emcee and keynote speaker, breaks down what actually gets speakers booked in 2026. We talk LinkedIn as a search engine, speaker positioning, recommendations, and how to leave “breadcrumbs” that prove you are who you say you are. Plus, Quinn shares her luxury language framework so you stop accidentally discounting yourself in conversations, proposals, and pitches.

In this episode:

How Quinn landed her first paid speaking gig

What “visibility beats ability” looks like in real life

LinkedIn profile upgrades that make planners take you seriously

The language shifts that elevate your pricing and your presence

Why you do not need to “find” your voice, you need to turn it up

Connect with Quinn: https://www.linkedin.com/in/quinnconyers/

Website: https://quinnconyers.com/

Want to sanity-check your marketing before you spend another dollar or another late night guessing? Grab our complimentary Marketing Worksheet, built for founders who want a quick, clear way to review what is working, what is wasting time, and what to fix next. Download it at https://www.myrebelmarketing.com/checklist.

If you want to talk strategy, connect with us on LinkedIn at https://www.linkedin.com/company/myrebelmarketing/ and send us your hot take or your biggest marketing question.

]]>Getting paid to speak is not just about being talented. It is about being findable.

In this episode, Quinn Conyers, internationally recognized event emcee and keynote speaker, breaks down what actually gets speakers booked in 2026. We talk LinkedIn as a search engine, speaker positioning, recommendations, and how to leave “breadcrumbs” that prove you are who you say you are. Plus, Quinn shares her luxury language framework so you stop accidentally discounting yourself in conversations, proposals, and pitches.

In this episode:

How Quinn landed her first paid speaking gig

What “visibility beats ability” looks like in real life

LinkedIn profile upgrades that make planners take you seriously

The language shifts that elevate your pricing and your presence

Why you do not need to “find” your voice, you need to turn it up

Connect with Quinn: https://www.linkedin.com/in/quinnconyers/

Website: https://quinnconyers.com/

Want to sanity-check your marketing before you spend another dollar or another late night guessing? Grab our complimentary Marketing Worksheet, built for founders who want a quick, clear way to review what is working, what is wasting time, and what to fix next. Download it at https://www.myrebelmarketing.com/checklist.

If you want to talk strategy, connect with us on LinkedIn at https://www.linkedin.com/company/myrebelmarketing/ and send us your hot take or your biggest marketing question.

]]>ab96269b-6f78-4a2c-83fd-f6ed3527583fTue, 24 Mar 2026 05:00:00 -040033:49truefull236362The Business Witchdoctor on Burnout, Leadership, and the Power of RestThe Business Witchdoctor on Burnout, Leadership, and the Power of RestBurnout isn’t a calendar problem. It’s a system problem, and your body is keeping receipts.

In this episode of Market Like It’s Hot, Yasmine Robles sits down with Elizabeth Wangugi Etienne (aka The Business Witchdoctor), wellness event and retreat planner and the creator of The Nap Concert, a live acoustic jazz experience where you literally take a nap.

We talk about the sneaky signs of burnout in high-performing founders (hint: it’s not just “being tired”), why caffeine and “extra calories” can be red flags, and how leaders can stop treating exhaustion like a badge of honor. Elizabeth breaks down her idea of longevity leadership, thinking in 10-year batches instead of quarter-to-quarter panic, and shares practical, low-cost ways to reduce team burnout without turning into the company therapist.

Then we get into what everyone’s curious about: what actually happens at a Nap Concert. From the healthy, digestion-friendly spread to the sensory cues designed to calm the nervous system, Elizabeth walks through the end-to-end experience, why it works as a new kind of networking, and how organizations can bring the Nap Concert or a full Nap Festival to their teams.

If you’ve been trying to market like it’s hot while your nervous system is waving a white flag, this one’s for you.

The Nap Concert Information: https://www.the-nap-concert.com

Facebook: https://www.facebook.com/thebizwitchdoc

LinkedIn: https://www.linkedin.com/in/thebizwitchdoc/

Instagram: https://www.instagram.com/thebizwitchdoc/

TikTok: https://www.tiktok.com/@thebizwitchdoc

Grab our complimentary marketing worksheet at https://myrebelmarketing.com/checklist and connect with us on LinkedIn. DM us what you’re sick of in marketing. We might feature it.

]]>Burnout isn’t a calendar problem. It’s a system problem, and your body is keeping receipts.

In this episode of Market Like It’s Hot, Yasmine Robles sits down with Elizabeth Wangugi Etienne (aka The Business Witchdoctor), wellness event and retreat planner and the creator of The Nap Concert, a live acoustic jazz experience where you literally take a nap.

We talk about the sneaky signs of burnout in high-performing founders (hint: it’s not just “being tired”), why caffeine and “extra calories” can be red flags, and how leaders can stop treating exhaustion like a badge of honor. Elizabeth breaks down her idea of longevity leadership, thinking in 10-year batches instead of quarter-to-quarter panic, and shares practical, low-cost ways to reduce team burnout without turning into the company therapist.

Then we get into what everyone’s curious about: what actually happens at a Nap Concert. From the healthy, digestion-friendly spread to the sensory cues designed to calm the nervous system, Elizabeth walks through the end-to-end experience, why it works as a new kind of networking, and how organizations can bring the Nap Concert or a full Nap Festival to their teams.

If you’ve been trying to market like it’s hot while your nervous system is waving a white flag, this one’s for you.

The Nap Concert Information: https://www.the-nap-concert.com

Facebook: https://www.facebook.com/thebizwitchdoc

LinkedIn: https://www.linkedin.com/in/thebizwitchdoc/

Instagram: https://www.instagram.com/thebizwitchdoc/

TikTok: https://www.tiktok.com/@thebizwitchdoc

Grab our complimentary marketing worksheet at https://myrebelmarketing.com/checklist and connect with us on LinkedIn. DM us what you’re sick of in marketing. We might feature it.

]]>caa97603-8abd-4475-96d3-10336c9f1927Tue, 10 Mar 2026 05:00:00 -040044:03truefull238382Legal Red Flags That Can Wreck Your Business (and the DIY Traps to Avoid)Legal Red Flags That Can Wreck Your Business (and the DIY Traps to Avoid)Shay Nelson, founder of MSN Law Office, breaks down the contract red flags she sees constantly, why templates and AI can backfire, and what clauses founders misunderstand the most. We talk trademarks (name vs logo), when you actually need an attorney, and how to hire your first employee without accidentally creating a legal mess. Practical, clear, and a little bit spicy.

About Shay Nelson:

Prior to venturing out on their own, Maritza “Shay” Nelson spent 7 years at two of the nation’s largest law firms as an associate in their respective litigation groups. Shay then decided that practicing law could be about more than how many hours could be billed and now works almost exclusively on a flat fee basis. Clients range from start-ups to growing businesses and non-profits with nearly 100 employees across a wide variety of industries.

Maritza is a proud graduate of Howard University, where they received their Bachelor of Arts in Political Science summa cum laude before going on to The University of Texas School of Law for their Juris Doctorate. In addition to running a thriving law firm, Shay is actively involved with the state and local bar associations. In their spare time, they are a struggling blues-rock guitar and bass player and avid sci-fi and fantasy reader.

Find Shay:

Website: https://msnlawoffice.com/

YouTube: https://www.youtube.com/@msnlaw

LinkedIn: https://www.linkedin.com/company/the-law-office-of-maritza-s-nelson-llc

Instagram: http://instagram.com/msnlawoffice

Want to sanity-check your marketing before you spend another dollar or another late night guessing? Grab our complimentary Marketing Worksheet, built for founders who want a quick, clear way to review what is working, what is wasting time, and what to fix next. Download it at https://www.myrebelmarketing.com/checklist. If you want to talk strategy, connect with us on LinkedIn at https://www.linkedin.com/company/myrebelmarketing/ and send us your hot take or your biggest marketing question.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>Shay Nelson, founder of MSN Law Office, breaks down the contract red flags she sees constantly, why templates and AI can backfire, and what clauses founders misunderstand the most. We talk trademarks (name vs logo), when you actually need an attorney, and how to hire your first employee without accidentally creating a legal mess. Practical, clear, and a little bit spicy.

About Shay Nelson:

Prior to venturing out on their own, Maritza “Shay” Nelson spent 7 years at two of the nation’s largest law firms as an associate in their respective litigation groups. Shay then decided that practicing law could be about more than how many hours could be billed and now works almost exclusively on a flat fee basis. Clients range from start-ups to growing businesses and non-profits with nearly 100 employees across a wide variety of industries.

Maritza is a proud graduate of Howard University, where they received their Bachelor of Arts in Political Science summa cum laude before going on to The University of Texas School of Law for their Juris Doctorate. In addition to running a thriving law firm, Shay is actively involved with the state and local bar associations. In their spare time, they are a struggling blues-rock guitar and bass player and avid sci-fi and fantasy reader.

Find Shay:

Website: https://msnlawoffice.com/

YouTube: https://www.youtube.com/@msnlaw

LinkedIn: https://www.linkedin.com/company/the-law-office-of-maritza-s-nelson-llc

Instagram: http://instagram.com/msnlawoffice

Want to sanity-check your marketing before you spend another dollar or another late night guessing? Grab our complimentary Marketing Worksheet, built for founders who want a quick, clear way to review what is working, what is wasting time, and what to fix next. Download it at https://www.myrebelmarketing.com/checklist. If you want to talk strategy, connect with us on LinkedIn at https://www.linkedin.com/company/myrebelmarketing/ and send us your hot take or your biggest marketing question.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>69c330f6-5b2b-473c-a29a-f633d865b789Tue, 24 Feb 2026 06:00:00 -040042:50truefull235352Marketing Tips to Make Your Accounting Firm Stand OutMarketing Tips to Make Your Accounting Firm Stand OutIf you want your accounting business to be memorable and your marketing to actually work, you won’t want to miss this conversation.

Welcome to Market It Like It's Hot, the podcast where marketing strategy sizzles and fluff gets kicked to the curb. Hosts Yasmine Robles and Yasmine Robles from Rebel Marketing tackle the age-old problem of boring branding in industries like accounting, law, and bookkeeping. If you’re tired of seeing the same fonts, stock images, and generic promises (“We’re reliable!”), you’re in the right place.

They break down what branding really means (hint: it’s way more than just a logo) and dig into practical ways to make your firm stand out—whether that’s through your website, social posts, or even your brand’s personality.

With their signature humor (dad jokes included) and a sprinkle of honest real talk, the episode explores how aligning your brand with your values can attract dream clients, repel bad fits, and make your marketing unforgettable.

Plus, there’s talk of tequila, tacos, and why being yourself (tattoos and all) is the best marketing strategy around.

Moments

04:34 Tacos, Tequila, and Rebel Branding

08:57 Clarify Your Brand Identity

11:31 "Clear Message in 5 Seconds"

16:41 "Branding Builds Trust and Connection"

19:56 "Stand Out from Competition"

20:54 "Free Marketing Workbook Offer"

Here are 3 key takeaways:

  1. Branding is about perception, not just visuals. The visual identity (logo, colors, fonts) is only about 10% of what makes a brand. How people feel about you, your messaging, tone, and client experience are what truly differentiate you.
  2. If you sound like everyone else, you blend in. Ask yourself: if you scrubbed your name and logo off your website and materials, could prospects tell you apart from the competition? If not, you’re invisible!
  3. Consistency matters everywhere. Your brand’s personality and tone should show up across your website, social posts, emails, and even your client onboarding materials. Whether you’re quirky, classic rock-loving, tattooed, or just “professional,” let it shine through (with moderation).

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>If you want your accounting business to be memorable and your marketing to actually work, you won’t want to miss this conversation.

Welcome to Market It Like It's Hot, the podcast where marketing strategy sizzles and fluff gets kicked to the curb. Hosts Yasmine Robles and Yasmine Robles from Rebel Marketing tackle the age-old problem of boring branding in industries like accounting, law, and bookkeeping. If you’re tired of seeing the same fonts, stock images, and generic promises (“We’re reliable!”), you’re in the right place.

They break down what branding really means (hint: it’s way more than just a logo) and dig into practical ways to make your firm stand out—whether that’s through your website, social posts, or even your brand’s personality.

With their signature humor (dad jokes included) and a sprinkle of honest real talk, the episode explores how aligning your brand with your values can attract dream clients, repel bad fits, and make your marketing unforgettable.

Plus, there’s talk of tequila, tacos, and why being yourself (tattoos and all) is the best marketing strategy around.

Moments

04:34 Tacos, Tequila, and Rebel Branding

08:57 Clarify Your Brand Identity

11:31 "Clear Message in 5 Seconds"

16:41 "Branding Builds Trust and Connection"

19:56 "Stand Out from Competition"

20:54 "Free Marketing Workbook Offer"

Here are 3 key takeaways:

  1. Branding is about perception, not just visuals. The visual identity (logo, colors, fonts) is only about 10% of what makes a brand. How people feel about you, your messaging, tone, and client experience are what truly differentiate you.
  2. If you sound like everyone else, you blend in. Ask yourself: if you scrubbed your name and logo off your website and materials, could prospects tell you apart from the competition? If not, you’re invisible!
  3. Consistency matters everywhere. Your brand’s personality and tone should show up across your website, social posts, emails, and even your client onboarding materials. Whether you’re quirky, classic rock-loving, tattooed, or just “professional,” let it shine through (with moderation).

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>69e89414-c0a9-4ef5-b654-813b6fbf7958Wed, 11 Feb 2026 06:00:00 -040022:33truefull234342SEO Tips for Therapy Practices That Want ResultsSEO Tips for Therapy Practices That Want ResultsWhether you’re a solo therapist or running a full practice, stay tuned for practical tips you can use to attract your ideal clients—no viral dance trends required.

Welcome to Market It Like It's Hot—the show where marketing strategy gets real and all the fluff is left at the door. Yasmine Robles and Izzy Dadoski from Rebel Marketing are talking about SEO for therapy practices.

If you've ever found yourself frustrated by hard-to-navigate therapist websites, confusing booking processes, or profiles that leave you wondering who you’re actually contacting, this one’s for you.

You'll hear everything from the basics of SEO and what it isn’t (spoiler: it won’t make you go viral overnight), to why Google should be your business’s BFF—at least until you realize how much it knows about you. Yasmine Robles and Izzy Dadoski break down local SEO, Google Business Profiles, the importance of clear location-based landing pages, and must-have info on every therapist’s site.

As always, be ready for some dad jokes, candid rants, and homework to give your website a quick SEO win, all with the Market It Like It's Hot signature blend of strategy, real talk, and a sprinkle of tequila.

Hot Moments

00:00 "SEO Tips for Therapists"

05:45 Therapist Search and Visibility Tips

07:44 "Location-Based Landing Pages Explained"

13:10 "Stay Strategic, Stay Spicy"

14:07 "My Poor Therapist Knows"

Here are 3 takeaways every therapist should know:

Let Google Be Your BFF (but set boundaries): Claim and optimize your Google Business Profile. Make it easy for local clients to find and trust you with accurate location info, services, and a friendly photo or two.

Location, Location, Location! Create landing pages based on the cities or regions you serve. Whether you’re in Columbus or offering telehealth in Cincinnati, speaking directly to local audiences drives the right traffic—without pricey ads.

Quick SEO Wins Matter: Add your city name and specialties throughout your website content. Make sure your address and phone number are visible (ideally in the footer). Bonus tip: Ask happy clients for Google reviews to help boost your credibility.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>Whether you’re a solo therapist or running a full practice, stay tuned for practical tips you can use to attract your ideal clients—no viral dance trends required.

Welcome to Market It Like It's Hot—the show where marketing strategy gets real and all the fluff is left at the door. Yasmine Robles and Izzy Dadoski from Rebel Marketing are talking about SEO for therapy practices.

If you've ever found yourself frustrated by hard-to-navigate therapist websites, confusing booking processes, or profiles that leave you wondering who you’re actually contacting, this one’s for you.

You'll hear everything from the basics of SEO and what it isn’t (spoiler: it won’t make you go viral overnight), to why Google should be your business’s BFF—at least until you realize how much it knows about you. Yasmine Robles and Izzy Dadoski break down local SEO, Google Business Profiles, the importance of clear location-based landing pages, and must-have info on every therapist’s site.

As always, be ready for some dad jokes, candid rants, and homework to give your website a quick SEO win, all with the Market It Like It's Hot signature blend of strategy, real talk, and a sprinkle of tequila.

Hot Moments

00:00 "SEO Tips for Therapists"

05:45 Therapist Search and Visibility Tips

07:44 "Location-Based Landing Pages Explained"

13:10 "Stay Strategic, Stay Spicy"

14:07 "My Poor Therapist Knows"

Here are 3 takeaways every therapist should know:

Let Google Be Your BFF (but set boundaries): Claim and optimize your Google Business Profile. Make it easy for local clients to find and trust you with accurate location info, services, and a friendly photo or two.

Location, Location, Location! Create landing pages based on the cities or regions you serve. Whether you’re in Columbus or offering telehealth in Cincinnati, speaking directly to local audiences drives the right traffic—without pricey ads.

Quick SEO Wins Matter: Add your city name and specialties throughout your website content. Make sure your address and phone number are visible (ideally in the footer). Bonus tip: Ask happy clients for Google reviews to help boost your credibility.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>1c5ee5dc-d8e4-45e7-b8a1-ef4520b8138cWed, 28 Jan 2026 06:00:00 -040015:27truefull233332How The Motherhood Sets Brands Up for Influencer Wins w/ Deanna TomaselliHow The Motherhood Sets Brands Up for Influencer Wins w/ Deanna TomaselliGet ready to rethink what influencer marketing can look like in 2026 and beyond—strategy, storytelling, and a dose of marketing real talk await!

Hosts Yasmine Robles and Izzy Dadoski sit down with Deanna Tomaselli, Vice President of Client Services at The Motherhood, a pioneering influencer marketing agency that's been shaping the industry for nearly two decades.

In this episode, you'll hear how The Motherhood evolved from a single viral blog post into one of the original influencer agencies, discover why authentic, human-focused connections matter in influencer partnerships, and get a behind-the-scenes look at what actually drives successful campaigns.

Deanna Tomaselli shares her unique journey from traditional PR to becoming a leader in influencer marketing, including lessons learned, red flags to watch for, and the real ROI brands should be paying attention to.

Whether you're a business owner wondering if influencer marketing is worth the investment, or a marketer curious about staying ahead of the ever-changing social landscape, this episode is packed with insider tips, inspiring campaign stories, and practical advice for brands of every size.

Moments

00:00 "Discovering Twitter's Early Days"

04:43 "Human-Focused Influencer Marketing"

08:45 Nonprofit Advocacy and Vaccine Education

12:42 "Successful Campaigns Require Mutual Trust"

15:02 Transparent Budgeting in Influencer Marketing

17:57 "Boosting Content and Audience Insights"

20:53 Negotiating Content Usage Rights

25:48 Managing Client-Creator Expectations

26:47 "Balancing Creativity and Client Expectations"

31:10 "Social Search’s Rise with Gen Z"

34:34 "B2B Marketing Channel Insights"

39:08 "Changing Mindsets on Influencer Marketing"

43:11 "Embracing Change in Social Media"

44:17 "Market Like It's Hot Recap"

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Get ready to rethink what influencer marketing can look like in 2026 and beyond—strategy, storytelling, and a dose of marketing real talk await!

Hosts Yasmine Robles and Izzy Dadoski sit down with Deanna Tomaselli, Vice President of Client Services at The Motherhood, a pioneering influencer marketing agency that's been shaping the industry for nearly two decades.

In this episode, you'll hear how The Motherhood evolved from a single viral blog post into one of the original influencer agencies, discover why authentic, human-focused connections matter in influencer partnerships, and get a behind-the-scenes look at what actually drives successful campaigns.

Deanna Tomaselli shares her unique journey from traditional PR to becoming a leader in influencer marketing, including lessons learned, red flags to watch for, and the real ROI brands should be paying attention to.

Whether you're a business owner wondering if influencer marketing is worth the investment, or a marketer curious about staying ahead of the ever-changing social landscape, this episode is packed with insider tips, inspiring campaign stories, and practical advice for brands of every size.

Moments

00:00 "Discovering Twitter's Early Days"

04:43 "Human-Focused Influencer Marketing"

08:45 Nonprofit Advocacy and Vaccine Education

12:42 "Successful Campaigns Require Mutual Trust"

15:02 Transparent Budgeting in Influencer Marketing

17:57 "Boosting Content and Audience Insights"

20:53 Negotiating Content Usage Rights

25:48 Managing Client-Creator Expectations

26:47 "Balancing Creativity and Client Expectations"

31:10 "Social Search’s Rise with Gen Z"

34:34 "B2B Marketing Channel Insights"

39:08 "Changing Mindsets on Influencer Marketing"

43:11 "Embracing Change in Social Media"

44:17 "Market Like It's Hot Recap"

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>4be4c490-974b-4266-8a38-a2af6e5e3432Wed, 21 Jan 2026 06:00:00 -040045:57truefull2323222026 Marketing Resolutions That Will Work For You2026 Marketing Resolutions That Will Work For YouWhat are some ways you plan to simplify or streamline your own business or marketing efforts this year?

Whether you’re looking for inspiration to clean up your business strategies or just want to hear relatable stories about work, life, and the occasional mishap with a door frame, this episode has something for you.

Welcome to a brand new year with Market It Like It's Hot! In this episode, hosts Yasmine Robles and Izzy Dadoski kick things off with their signature mix of playful banter, real talk, and no-nonsense marketing advice.

Both hosts get honest about the joys and challenges of balancing business, personal growth, and life’s inevitable curveballs.

The duo talks about their personal and professional "survival kits" for 2026—think keeping it simple, prioritizing accountability, updating marketing basics, and yes, squeezing in time for hobbies and self-care.

They talk about what they're letting go of (comparison, negativity, jam-packed schedules) and what they're embracing (authenticity, smarter networking, and that infectious Rebel Marketing energy).

Grab your headphones, maybe a beverage, and join Yasmine Robles and Izzy Dadoski as they set the tone for a marketing year that’s anything but boring.

Moments

05:25 "Optimizing Social Media Profiles"

08:58 "Surviving Parenthood Through Accountability"

10:54 "Struggles with Balance and Coordination"

15:19 "Strategic Event Participation Focus"

18:32 "From High School to Sweatpants"

22:17 "Limiting Negativity and News"

26:38 "Reading Preferences and Genres"

28:16 "Parenting, Audiobooks, and Life"

30:34 "Marketing Tips & LinkedIn Challenge"

Here are the top 3 takeaways for fellow marketers, entrepreneurs, and business leaders:

Keep It Simple & Strategic

Don’t fall into the trap of chasing every shiny marketing trend. Just updating your business profiles and streamlining processes can bring massive improvements. Sometimes 20 minutes of focused work online beats spending hours at endless networking events!

Accountability is Everything

Let your team know your goals (and your boundaries)! Whether juggling flexible hours, parent life, or staying sane with a packed schedule—make your needs known, build in accountability, and trust your team to have your back.

Trim the Fluff—Focus on What Matters

2026 is for cutting out unnecessary busyness. Say “no” to activities that don’t align with your goals, ditch the unhelpful comparison game (yes, TikTok rabbit holes included), and put your energy into showing up where it counts.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>What are some ways you plan to simplify or streamline your own business or marketing efforts this year?

Whether you’re looking for inspiration to clean up your business strategies or just want to hear relatable stories about work, life, and the occasional mishap with a door frame, this episode has something for you.

Welcome to a brand new year with Market It Like It's Hot! In this episode, hosts Yasmine Robles and Izzy Dadoski kick things off with their signature mix of playful banter, real talk, and no-nonsense marketing advice.

Both hosts get honest about the joys and challenges of balancing business, personal growth, and life’s inevitable curveballs.

The duo talks about their personal and professional "survival kits" for 2026—think keeping it simple, prioritizing accountability, updating marketing basics, and yes, squeezing in time for hobbies and self-care.

They talk about what they're letting go of (comparison, negativity, jam-packed schedules) and what they're embracing (authenticity, smarter networking, and that infectious Rebel Marketing energy).

Grab your headphones, maybe a beverage, and join Yasmine Robles and Izzy Dadoski as they set the tone for a marketing year that’s anything but boring.

Moments

05:25 "Optimizing Social Media Profiles"

08:58 "Surviving Parenthood Through Accountability"

10:54 "Struggles with Balance and Coordination"

15:19 "Strategic Event Participation Focus"

18:32 "From High School to Sweatpants"

22:17 "Limiting Negativity and News"

26:38 "Reading Preferences and Genres"

28:16 "Parenting, Audiobooks, and Life"

30:34 "Marketing Tips & LinkedIn Challenge"

Here are the top 3 takeaways for fellow marketers, entrepreneurs, and business leaders:

Keep It Simple & Strategic

Don’t fall into the trap of chasing every shiny marketing trend. Just updating your business profiles and streamlining processes can bring massive improvements. Sometimes 20 minutes of focused work online beats spending hours at endless networking events!

Accountability is Everything

Let your team know your goals (and your boundaries)! Whether juggling flexible hours, parent life, or staying sane with a packed schedule—make your needs known, build in accountability, and trust your team to have your back.

Trim the Fluff—Focus on What Matters

2026 is for cutting out unnecessary busyness. Say “no” to activities that don’t align with your goals, ditch the unhelpful comparison game (yes, TikTok rabbit holes included), and put your energy into showing up where it counts.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>ebad968d-4154-497f-b833-d9ed487190cdWed, 07 Jan 2026 06:00:00 -040033:31truefull231312Wins, Flops, and Unexpected Victories: The Ultimate 2025 Marketing RecapWins, Flops, and Unexpected Victories: The Ultimate 2025 Marketing RecapWhether you’re a brand builder, business owner, or just here for the hot takes, this episode is your no-BS guide to ending the year with strategy, spice, and a few laughs.

Welcome to another fiery episode of Market It Like It’s Hot! In today’s special year-end review, hosts Yasmine Robles and Izzy Dadoski invite you to join their honest—and often hilarious—recap of what worked, what flopped, and what truly surprised them in 2025.

From crossing the country for conferences and leveling up the Rebel Marketing brand, to commiserating over conference hummus wraps and the ups and downs of pregnancy, these two cut through the marketing fluff with real talk, candid stories, and a dash of humor.

Tune in to hear reflections on building community, the realities of business growth, and why sometimes a little recognition (and avoiding boring LinkedIn Bros) goes a long way.

Moments

05:14 "Reflecting on Change and Struggles"

07:44 "Hummus Wraps and Mislabeling"

10:32 "Unexpected Recognition and Engagement"

14:20 "Market Like It's Hot Finale"

Here are a few of our biggest takeaways from the episode:

Consistency Pays Off (Even When You Don't Realize It)

When Izzy Dadoski took a break from her weekly "Marketing Weekly" series, the flood of DMs proved just how much people value consistent, authentic content—even if they’re silent lurkers.

Community is Everything

Networking paid off in spades. From national conferences to local partnerships (and even a packed anniversary party!), meaningful connections and showing up for your community will always open new doors.

Never Settle for "Boring"

Whether it’s running your business from both coasts or refusing to accept soggy hummus wraps at conferences, Yasmine Robles and Izzy Dadoski remind us the best marketing is always a little spicy—and never follows the status quo.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Whether you’re a brand builder, business owner, or just here for the hot takes, this episode is your no-BS guide to ending the year with strategy, spice, and a few laughs.

Welcome to another fiery episode of Market It Like It’s Hot! In today’s special year-end review, hosts Yasmine Robles and Izzy Dadoski invite you to join their honest—and often hilarious—recap of what worked, what flopped, and what truly surprised them in 2025.

From crossing the country for conferences and leveling up the Rebel Marketing brand, to commiserating over conference hummus wraps and the ups and downs of pregnancy, these two cut through the marketing fluff with real talk, candid stories, and a dash of humor.

Tune in to hear reflections on building community, the realities of business growth, and why sometimes a little recognition (and avoiding boring LinkedIn Bros) goes a long way.

Moments

05:14 "Reflecting on Change and Struggles"

07:44 "Hummus Wraps and Mislabeling"

10:32 "Unexpected Recognition and Engagement"

14:20 "Market Like It's Hot Finale"

Here are a few of our biggest takeaways from the episode:

Consistency Pays Off (Even When You Don't Realize It)

When Izzy Dadoski took a break from her weekly "Marketing Weekly" series, the flood of DMs proved just how much people value consistent, authentic content—even if they’re silent lurkers.

Community is Everything

Networking paid off in spades. From national conferences to local partnerships (and even a packed anniversary party!), meaningful connections and showing up for your community will always open new doors.

Never Settle for "Boring"

Whether it’s running your business from both coasts or refusing to accept soggy hummus wraps at conferences, Yasmine Robles and Izzy Dadoski remind us the best marketing is always a little spicy—and never follows the status quo.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>8dfd6170-f134-4637-a53a-1be95bb04587Wed, 24 Dec 2025 06:00:00 -040017:17truefull230302The Do’s and Don’ts of Legal MarketingThe Do’s and Don’ts of Legal MarketingStruggling to market a law firm—or any business dealing with sensitive topics—without crossing the line? In this episode, we break down real strategies that go beyond clickbait.

Welcome to another episode of "Market It Like It's Hot," the podcast where strategy sizzles and marketing BS goes to die, hosted by Yasmine Robles and Izzy Dadoski.

This episode is all about navigating the complex world of marketing for lawyers and other sensitive service providers. Whether you're an attorney dealing with family law, or anyone whose business handles personal and confidential cases, this episode is packed with real talk, practical strategies, and, of course, some good-natured rants (plus a few marketing jokes)!

You’ll learn how to build trust with compassionate marketing, leverage SEO for organic growth, and create content that connects—without breaching privacy or oversharing client details.

Yasmine Robles and Izzy Dadoski discuss tone, testimonials, social media ideas, website must-haves, and actionable tips for standing out in a referral-driven industry. Plus, expect laughter, spicy takes, and the occasional tangent (including an ongoing plea for a Red Bull sponsorship).

So grab your notebook and get ready for an episode that’s as informative as it is entertaining—let’s talk about how to market sensitive services the right way!

Here are three of our favorite takeaways:

Compassion Over Clickbait Tone matters! When you're marketing services around trauma or personal legal issues, prioritize empathy, professionalism, and trust. Skip the aggressive “win big” marketing and focus on being a safe, approachable authority.

Smart SEO for Sensitive Topics: Long-tail, location-based keywords are your friend. Instead of relying on client testimonials, create valuable content answering specific questions people are actually searching for (think “What happens if I file for divorce first?” or “Emergency custody in Ohio?”).

Content That Builds Trust, Not Shame: Share educational blog posts, quick guides, and even social-media video snippets that help clients understand the process and what to expect. Touch on the emotional and practical sides—think “How to prepare for a custody hearing” or “Co-parenting 101”—but always protect privacy.

Bonus tip: Ditch the generic city skyline on your website/social banners (robots don’t care, and your prospective clients want real value, not stock photos).

Moments

00:00 Marketing Strategies for Sensitive Topics

05:37 SEO for Sensitive Services

09:20 "Effective SEO for Evergreen Content"

12:37 Business Divorce Considerations

16:29 Building Trust Through Education

17:35 Engaging Legal Marketing Strategies

22:20 Clear Guidance and Call-to-Action

25:09 "Free Marketing Tools & Tips"

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Struggling to market a law firm—or any business dealing with sensitive topics—without crossing the line? In this episode, we break down real strategies that go beyond clickbait.

Welcome to another episode of "Market It Like It's Hot," the podcast where strategy sizzles and marketing BS goes to die, hosted by Yasmine Robles and Izzy Dadoski.

This episode is all about navigating the complex world of marketing for lawyers and other sensitive service providers. Whether you're an attorney dealing with family law, or anyone whose business handles personal and confidential cases, this episode is packed with real talk, practical strategies, and, of course, some good-natured rants (plus a few marketing jokes)!

You’ll learn how to build trust with compassionate marketing, leverage SEO for organic growth, and create content that connects—without breaching privacy or oversharing client details.

Yasmine Robles and Izzy Dadoski discuss tone, testimonials, social media ideas, website must-haves, and actionable tips for standing out in a referral-driven industry. Plus, expect laughter, spicy takes, and the occasional tangent (including an ongoing plea for a Red Bull sponsorship).

So grab your notebook and get ready for an episode that’s as informative as it is entertaining—let’s talk about how to market sensitive services the right way!

Here are three of our favorite takeaways:

Compassion Over Clickbait Tone matters! When you're marketing services around trauma or personal legal issues, prioritize empathy, professionalism, and trust. Skip the aggressive “win big” marketing and focus on being a safe, approachable authority.

Smart SEO for Sensitive Topics: Long-tail, location-based keywords are your friend. Instead of relying on client testimonials, create valuable content answering specific questions people are actually searching for (think “What happens if I file for divorce first?” or “Emergency custody in Ohio?”).

Content That Builds Trust, Not Shame: Share educational blog posts, quick guides, and even social-media video snippets that help clients understand the process and what to expect. Touch on the emotional and practical sides—think “How to prepare for a custody hearing” or “Co-parenting 101”—but always protect privacy.

Bonus tip: Ditch the generic city skyline on your website/social banners (robots don’t care, and your prospective clients want real value, not stock photos).

Moments

00:00 Marketing Strategies for Sensitive Topics

05:37 SEO for Sensitive Services

09:20 "Effective SEO for Evergreen Content"

12:37 Business Divorce Considerations

16:29 Building Trust Through Education

17:35 Engaging Legal Marketing Strategies

22:20 Clear Guidance and Call-to-Action

25:09 "Free Marketing Tools & Tips"

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>c2d819bd-d070-4a7a-a170-43a26934da36Wed, 10 Dec 2025 06:00:00 -040029:16truefull229292Top Five Website and Marketing Fails Small Businesses Can Easily FixTop Five Website and Marketing Fails Small Businesses Can Easily FixIf you’re running a business, chances are you’re making at least one of these five rookie marketing mistakes. We see it all the time:

1. No Clear Marketing Strategy. We get it, not everyone is obsessed with marketing like we are. But flying blind is a surefire way to waste time and money. The fix? Define your audience (and be as borderline-creepy about it as marketers are), set specific goals, and pick channels that actually reach your people.

2. Ignoring Local SEO & Online Visibility “Tattoo shop near me.” Sound familiar? If you’re not showing up in searches, you’re missing out on business. Create and optimize your Google Business Profile, encourage reviews (but just ask for honest feedback, not “five stars or bust!”), and keep your details consistent everywhere. Sprinkle those local keywords in naturally—don’t make customers work to find you!

3. Neglecting Social Media & Community Engagement: Haven’t posted since 2021? Oh dear. Active, tailored social profiles make you look legit AND let you connect with your community. Be consistent, be yourself, and talk back—social is about conversation, not just broadcasting.

4. Forgetting Email Marketing Email is alive, folks! A solid newsletter or “hey, here’s a deal” note keeps you top-of-mind and drives ROI. Segment your list, keep it tidy, give people a reason to open (free stuff, exclusive access), and drop a clear call-to-action button, please!

5. Trying to DIY All the Marketing. Sure, you can do it all—but should you? Marketing is a full-time job, and outsourcing might save your sanity (and your budget). Get help where needed, use workshops, or grab our beloved audits for an actionable roadmap.

Want more tips or that free workbook we mentioned on the show? Reach out, binge Market Like It’s Hot, and remember: one fix at a time, you’ve got this.

Moments

00:00 "Why You Need Marketing Strategy"

04:27 "Define and Target Your Audience"

09:35 Optimize and Manage Google Profile

11:50 "Local SEO Tips for Businesses"

14:42 "Engage Online or Lose Touch"

17:10 "Posting Consistently with Value"

23:02 "Get Your Free Marketing Workbook"

23:44 "Frustrations with Sneaker Boots Ad"

29:23 Delegating Work and Finding Help

32:10 Business Support and Marketing Audits

34:15 "Don't DIY Your Marketing"

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>If you’re running a business, chances are you’re making at least one of these five rookie marketing mistakes. We see it all the time:

1. No Clear Marketing Strategy. We get it, not everyone is obsessed with marketing like we are. But flying blind is a surefire way to waste time and money. The fix? Define your audience (and be as borderline-creepy about it as marketers are), set specific goals, and pick channels that actually reach your people.

2. Ignoring Local SEO & Online Visibility “Tattoo shop near me.” Sound familiar? If you’re not showing up in searches, you’re missing out on business. Create and optimize your Google Business Profile, encourage reviews (but just ask for honest feedback, not “five stars or bust!”), and keep your details consistent everywhere. Sprinkle those local keywords in naturally—don’t make customers work to find you!

3. Neglecting Social Media & Community Engagement: Haven’t posted since 2021? Oh dear. Active, tailored social profiles make you look legit AND let you connect with your community. Be consistent, be yourself, and talk back—social is about conversation, not just broadcasting.

4. Forgetting Email Marketing Email is alive, folks! A solid newsletter or “hey, here’s a deal” note keeps you top-of-mind and drives ROI. Segment your list, keep it tidy, give people a reason to open (free stuff, exclusive access), and drop a clear call-to-action button, please!

5. Trying to DIY All the Marketing. Sure, you can do it all—but should you? Marketing is a full-time job, and outsourcing might save your sanity (and your budget). Get help where needed, use workshops, or grab our beloved audits for an actionable roadmap.

Want more tips or that free workbook we mentioned on the show? Reach out, binge Market Like It’s Hot, and remember: one fix at a time, you’ve got this.

Moments

00:00 "Why You Need Marketing Strategy"

04:27 "Define and Target Your Audience"

09:35 Optimize and Manage Google Profile

11:50 "Local SEO Tips for Businesses"

14:42 "Engage Online or Lose Touch"

17:10 "Posting Consistently with Value"

23:02 "Get Your Free Marketing Workbook"

23:44 "Frustrations with Sneaker Boots Ad"

29:23 Delegating Work and Finding Help

32:10 Business Support and Marketing Audits

34:15 "Don't DIY Your Marketing"

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>4e063fdd-e17e-47c3-97dd-4cac9ae4253eWed, 26 Nov 2025 06:00:00 -040036:37truefull228282Which AI Tools Are Worth It for Marketers?Which AI Tools Are Worth It for Marketers?If you’ve ever wondered how to make AI work for you (without sacrificing your brand’s voice or spreading misinformation), this is the episode you don’t want to miss.

Co-hosts Yasmine Robles and Izzy Dadoski ask the question on every marketer’s mind: with so many AI tools out there, which ones are actually worth your time and investment? From ChatGPT, Claude, Jasper, and Google’s Gemini, to the latest visual and video AIs like Canva Magic Studio, Midjourney, and Vizard—we cover which tools really deliver and which are just hype.

Here are our top 3 takeaways from the episode:

Not All AI is Created Equal:

From ChatGPT and Claude for content, to Canva Magic Studio and Midjourney for visuals, and 11 Labs for voiceovers Each tool has unique strengths. The key is selecting the right one for your specific marketing goals, rather than jumping on trends.

AI is a Strategy Tool, Not a Shortcut:

As Izzy said, “If your strategy sucks, it will just help you suck faster.” AI won’t magically fix a weak marketing plan. It’ll just speed up where you’re already headed. Use it to support creativity and efficiency, not replace critical thinking.

Get Specific and Stay Ethical:

Using AI for tasks like summarizing meetings, building content outlines, and brainstorming is smart. But don’t just copy-paste generated blogs or stats! Always add your brand’s voice, double-check the facts, and pull in your own research to keep your marketing authentic.

Moments

00:00 "Stick Figure Laughing Video"

05:40 Tech Giants' AI and Voice Innovations

08:20 AI Writing: Importance of Personal Input

10:46 Marketing with AI: ChatGPT vs. Claude

14:22 AI-Enhanced Research Workflow

16:41 Effective Workflow and Tool Integration

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>If you’ve ever wondered how to make AI work for you (without sacrificing your brand’s voice or spreading misinformation), this is the episode you don’t want to miss.

Co-hosts Yasmine Robles and Izzy Dadoski ask the question on every marketer’s mind: with so many AI tools out there, which ones are actually worth your time and investment? From ChatGPT, Claude, Jasper, and Google’s Gemini, to the latest visual and video AIs like Canva Magic Studio, Midjourney, and Vizard—we cover which tools really deliver and which are just hype.

Here are our top 3 takeaways from the episode:

Not All AI is Created Equal:

From ChatGPT and Claude for content, to Canva Magic Studio and Midjourney for visuals, and 11 Labs for voiceovers Each tool has unique strengths. The key is selecting the right one for your specific marketing goals, rather than jumping on trends.

AI is a Strategy Tool, Not a Shortcut:

As Izzy said, “If your strategy sucks, it will just help you suck faster.” AI won’t magically fix a weak marketing plan. It’ll just speed up where you’re already headed. Use it to support creativity and efficiency, not replace critical thinking.

Get Specific and Stay Ethical:

Using AI for tasks like summarizing meetings, building content outlines, and brainstorming is smart. But don’t just copy-paste generated blogs or stats! Always add your brand’s voice, double-check the facts, and pull in your own research to keep your marketing authentic.

Moments

00:00 "Stick Figure Laughing Video"

05:40 Tech Giants' AI and Voice Innovations

08:20 AI Writing: Importance of Personal Input

10:46 Marketing with AI: ChatGPT vs. Claude

14:22 AI-Enhanced Research Workflow

16:41 Effective Workflow and Tool Integration

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>6c4a7f9c-0330-4601-ada5-a6a451201eceWed, 12 Nov 2025 06:00:00 -040020:20truefull227272Preventing Holiday BurnoutPreventing Holiday BurnoutIf you’re ready to stop chasing trends and start marketing smarter this holiday season, tune in for practical strategies, no-nonsense advice, and a little bit of festive spice from the Rebel Marketing crew!

Welcome back to Market It Like It's Hot, the show where marketing gets real, the fluff gets roasted, and the occasional dad joke is guaranteed. In this episode, hosts Yasmine Robles and Izzy Dadoski from Rebel Marketing tackle one of the biggest challenges for entrepreneurs and small business owners: staying visible during the holidays—without the overwhelm or burnout.

You’ll learn why showing up in Q4 is still crucial, even when your competitors are taking it slow. The hosts dive into how thoughtful, light-touch marketing can keep your business top of mind among all the seasonal noise—without forcing you to grind non-stop or churn out endless content. Yasmine and Izzy break down their favorite lightweight tactics, from repurposing your best-performing content to creating story-based emails, and even getting a little personal with behind-the-scenes holiday moments.

Moments

00:00 "Stay Visible, Attract B2B Clients"

04:27 Holiday Social Media Strategy Tips

07:06 "Reusing Content for Visibility"

11:43 Repurposing Content Ideas

14:48 Shadow Banning Female Creators?

17:03 Holiday Auto Replies & Re-engagement Planning

21:28 Done Beats Perfect

24:14 "Stay Strategic, Stay Spicy"

3 Key Takeaways:

  • Repurpose, Reuse, Recycle: Not everyone saw your best content the first time around. Don’t be shy to repost your top-performing posts, emails, or podcast episodes—especially if they’re evergreen!
  • Light Touch > Loud Noise: Consistent, lightweight touchpoints (think: behind-the-scenes posts, personal updates, or quick “lessons learned” recaps) are more memorable than flooding every feed. Focus on the platform that brings you the most ROI.
  • Done Is Better Than Perfect: Perfection = burnout. Batch-schedule basics, use content skeletons (one educational, one personal, one offer), and set thoughtful holiday autoresponders. Your audience will appreciate your transparency!

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>If you’re ready to stop chasing trends and start marketing smarter this holiday season, tune in for practical strategies, no-nonsense advice, and a little bit of festive spice from the Rebel Marketing crew!

Welcome back to Market It Like It's Hot, the show where marketing gets real, the fluff gets roasted, and the occasional dad joke is guaranteed. In this episode, hosts Yasmine Robles and Izzy Dadoski from Rebel Marketing tackle one of the biggest challenges for entrepreneurs and small business owners: staying visible during the holidays—without the overwhelm or burnout.

You’ll learn why showing up in Q4 is still crucial, even when your competitors are taking it slow. The hosts dive into how thoughtful, light-touch marketing can keep your business top of mind among all the seasonal noise—without forcing you to grind non-stop or churn out endless content. Yasmine and Izzy break down their favorite lightweight tactics, from repurposing your best-performing content to creating story-based emails, and even getting a little personal with behind-the-scenes holiday moments.

Moments

00:00 "Stay Visible, Attract B2B Clients"

04:27 Holiday Social Media Strategy Tips

07:06 "Reusing Content for Visibility"

11:43 Repurposing Content Ideas

14:48 Shadow Banning Female Creators?

17:03 Holiday Auto Replies & Re-engagement Planning

21:28 Done Beats Perfect

24:14 "Stay Strategic, Stay Spicy"

3 Key Takeaways:

  • Repurpose, Reuse, Recycle: Not everyone saw your best content the first time around. Don’t be shy to repost your top-performing posts, emails, or podcast episodes—especially if they’re evergreen!
  • Light Touch > Loud Noise: Consistent, lightweight touchpoints (think: behind-the-scenes posts, personal updates, or quick “lessons learned” recaps) are more memorable than flooding every feed. Focus on the platform that brings you the most ROI.
  • Done Is Better Than Perfect: Perfection = burnout. Batch-schedule basics, use content skeletons (one educational, one personal, one offer), and set thoughtful holiday autoresponders. Your audience will appreciate your transparency!

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>e4898db4-ef7f-4ea0-a83e-4ace82f6f1e6Wed, 29 Oct 2025 06:00:00 -040025:59truefull226262How to Express Real Gratitude in Marketing Without Being CringeHow to Express Real Gratitude in Marketing Without Being CringeWhether you’re a solopreneur, part of a scaling agency, or someone just sick of marketing copy-paste jobs, this episode is your no-fluff guide to keeping gratitude genuine all year long.

Welcome back to Market It Like It's Hot, the podcast where marketing gets real, strategy sizzles, and the cringe-worthy clichés go to die. In today’s episode, hosts Yasmine Robles and Izzy Dadoski explore the art of expressing gratitude in marketing—without making it awkward, robotic, or, well, totally cringe.

From witty salad dad-jokes to brutally honest roasts of generic swag (yes, your logo-slapped T-shirt is probably destined for pajama duty), Yasmine and Izzy uncover how authentic appreciation can strengthen client relationships, build brand loyalty, and make your business feel truly human. Expect practical tips for standing out with heartfelt gestures, creative gifting ideas that actually get used, and real talk on how not to let your thank-yous get lost in the noise of holiday mass emails.

These ARE the do’s and don’ts of gifting.

Here are the 3 key takeaways for businesses that want to build loyalty and stand out with real gratitude:

  • Get Specific & Personal: Generic “Thank you for your partnership” notes belong in the recycling bin. Name the moment, remind them why you're grateful, and keep your tone human—not like you typed “thank you email” into ChatGPT and hit send.
  • Make It Timely (Not Just Seasonal): Don’t wait for the December holidays. Spread appreciation throughout the year—after a project ends, on anniversaries, or even just because. Unexpected gratitude is way more memorable.
  • Pair Thanks with Something Meaningful: From handwritten notes to local cookies or a helpful resource, make your thanks tangible and relevant. The goal? Send something they’ll actually want to use, not another oversized company T-shirt destined for pajama duty.

Moments

00:00 "Gratitude Strengthens Client Relations"

05:12 Thoughtful, Useful Client Gifts

08:49 Year-Round Gratitude in Business

10:27 Creative Marketing Client Gestures

14:46 Creative Thank You Ideas

18:47 Year-Round Gratitude Strategies

20:22 Showing Client Gratitude Effectively

23:57 Random TikTok Personality Insights

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>Whether you’re a solopreneur, part of a scaling agency, or someone just sick of marketing copy-paste jobs, this episode is your no-fluff guide to keeping gratitude genuine all year long.

Welcome back to Market It Like It's Hot, the podcast where marketing gets real, strategy sizzles, and the cringe-worthy clichés go to die. In today’s episode, hosts Yasmine Robles and Izzy Dadoski explore the art of expressing gratitude in marketing—without making it awkward, robotic, or, well, totally cringe.

From witty salad dad-jokes to brutally honest roasts of generic swag (yes, your logo-slapped T-shirt is probably destined for pajama duty), Yasmine and Izzy uncover how authentic appreciation can strengthen client relationships, build brand loyalty, and make your business feel truly human. Expect practical tips for standing out with heartfelt gestures, creative gifting ideas that actually get used, and real talk on how not to let your thank-yous get lost in the noise of holiday mass emails.

These ARE the do’s and don’ts of gifting.

Here are the 3 key takeaways for businesses that want to build loyalty and stand out with real gratitude:

  • Get Specific & Personal: Generic “Thank you for your partnership” notes belong in the recycling bin. Name the moment, remind them why you're grateful, and keep your tone human—not like you typed “thank you email” into ChatGPT and hit send.
  • Make It Timely (Not Just Seasonal): Don’t wait for the December holidays. Spread appreciation throughout the year—after a project ends, on anniversaries, or even just because. Unexpected gratitude is way more memorable.
  • Pair Thanks with Something Meaningful: From handwritten notes to local cookies or a helpful resource, make your thanks tangible and relevant. The goal? Send something they’ll actually want to use, not another oversized company T-shirt destined for pajama duty.

Moments

00:00 "Gratitude Strengthens Client Relations"

05:12 Thoughtful, Useful Client Gifts

08:49 Year-Round Gratitude in Business

10:27 Creative Marketing Client Gestures

14:46 Creative Thank You Ideas

18:47 Year-Round Gratitude Strategies

20:22 Showing Client Gratitude Effectively

23:57 Random TikTok Personality Insights

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>8eb99726-6f44-4cc2-a7bd-f875409a81c6Wed, 15 Oct 2025 06:00:00 -040026:25truefull125251How AI Videos Are Changing Marketing: Deepfakes, Misinformation, and AuthenticityHow AI Videos Are Changing Marketing: Deepfakes, Misinformation, and AuthenticityIf you’re curious about how AI is shaking up the digital landscape—and how to navigate this new frontier as a marketer or business owner—this episode is a must-listen.

Welcome to another episode with your hosts, Yasmine Robles and Izzy Dadoski!

In this episode, we talk about the rapidly evolving world of AI-generated videos. Those uncanny, viral clips are beginning to pop up everywhere, from TikTok to political campaigns. We do our typical banter through the ways AI is transforming video content, from its surprisingly human-like mannerisms to its emerging role in spreading misinformation and even influencing elections.

We look at Google’s latest VO3 technology, the ethical gray zones as marketers and creators, and the very real risks of deepfakes and AI-cloned identities. But it's not all doom and gloom. We also explore smart, responsible uses for AI video tools, like generating B-roll and multilingual content, all while emphasizing the irreplaceable power of genuine human connection in marketing. Expect candid takes, relatable examples, and our trademark humor (plus a few groan-worthy dad jokes).

Here are 3 key takeaways you shouldn’t miss:

Spotting AI Isn’t Just for “Facebook Grandmas” – Even the most tech-savvy can be fooled by highly realistic AI video content. As AI rapidly improves, distinguishing fact from fiction is getting harder for everyone—not just older generations.

Misinformation Moves Faster with AI – With tools like Google's VO3, anyone can create realistic fake videos. That means politicians can (and are) making misleading content, and marketers need to be vigilant about what they're sharing and consuming.

Human Connection Still Wins – No matter how convincing or entertaining AI videos become, genuine, behind-the-scenes moments cut through the noise. Audiences crave authenticity—real faces, real stories, real rants.

Moments

00:00 Google's Scary VO3 AI Release

05:37 TikTok's AI Video Trend

09:55 AI Risks and Creative Liability

12:45 AI Misinformation Concerns Persist

15:14 Urban vs. Rural Knowledge Divide

17:33 AI Enhancements and Multilingual Support

20:47 Mixed Feelings on AI Editing

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>If you’re curious about how AI is shaking up the digital landscape—and how to navigate this new frontier as a marketer or business owner—this episode is a must-listen.

Welcome to another episode with your hosts, Yasmine Robles and Izzy Dadoski!

In this episode, we talk about the rapidly evolving world of AI-generated videos. Those uncanny, viral clips are beginning to pop up everywhere, from TikTok to political campaigns. We do our typical banter through the ways AI is transforming video content, from its surprisingly human-like mannerisms to its emerging role in spreading misinformation and even influencing elections.

We look at Google’s latest VO3 technology, the ethical gray zones as marketers and creators, and the very real risks of deepfakes and AI-cloned identities. But it's not all doom and gloom. We also explore smart, responsible uses for AI video tools, like generating B-roll and multilingual content, all while emphasizing the irreplaceable power of genuine human connection in marketing. Expect candid takes, relatable examples, and our trademark humor (plus a few groan-worthy dad jokes).

Here are 3 key takeaways you shouldn’t miss:

Spotting AI Isn’t Just for “Facebook Grandmas” – Even the most tech-savvy can be fooled by highly realistic AI video content. As AI rapidly improves, distinguishing fact from fiction is getting harder for everyone—not just older generations.

Misinformation Moves Faster with AI – With tools like Google's VO3, anyone can create realistic fake videos. That means politicians can (and are) making misleading content, and marketers need to be vigilant about what they're sharing and consuming.

Human Connection Still Wins – No matter how convincing or entertaining AI videos become, genuine, behind-the-scenes moments cut through the noise. Audiences crave authenticity—real faces, real stories, real rants.

Moments

00:00 Google's Scary VO3 AI Release

05:37 TikTok's AI Video Trend

09:55 AI Risks and Creative Liability

12:45 AI Misinformation Concerns Persist

15:14 Urban vs. Rural Knowledge Divide

17:33 AI Enhancements and Multilingual Support

20:47 Mixed Feelings on AI Editing

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>c5204764-7d55-486e-a45b-e06e0e30efaaWed, 01 Oct 2025 06:00:00 -040025:00truefull124241Library Resources Every Marketer Needs to Know AboutLibrary Resources Every Marketer Needs to Know AboutWhether you’re a marketer who hasn’t set foot in a library in years or someone looking for hidden gems to power up your business, this episode is packed with tips and inspiration you won’t want to miss!

We sit down with Christine Minx, the Marketing and Communications Manager at the Upper Arlington Public Library. This library is a true pillar in our community with nearly three decades of experience.

Christine shares insights on how libraries have evolved into dynamic community hubs and unveils a wealth of free resources for small business owners, entrepreneurs, and marketers. From exclusive access to top-tier business databases and digital learning tools to reservable meeting spaces and unique sponsorship opportunities, discover why your local library might be your secret weapon for Q4 and beyond.

Plus, get all the details on the upcoming Small Business Resource Fair and learn how libraries like Upper Arlington can help you market smarter, connect deeper, and stay ahead of the curve.

Here are our top 3 takeaways:

Unlock Hidden Resources: Libraries like UA offer free access to powerful tools like LinkedIn Learning, A to Z Databases, and Business Source Premier. Perfect for professionals and entrepreneurs looking for training, research, and even tailored mailing lists.

Meeting Spaces That Mean Business: Need a spot for team brainstorming, interviews, or small group strategy sessions? UA Library’s meeting rooms are tech-equipped and available to the public—just remember, no sales pitches allowed!

Librarians Are Your Secret Weapon: Not sure where to start? The dedicated research staff are ready to guide you, whether you need help finding data, accessing digital subscriptions (like the NYT or Wall Street Journal), or simply want to tap into the library’s expertise.

Moments

00:00 Small Business Resource Fair

03:37 Promoting Library Relevance and Value

08:36 Business Source Premier Overview

10:30 Library's Research Aids Local Authors

15:06 Access Ohio Libraries' Digital Tools

16:54 Library Event: October 18th, 2025

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Whether you’re a marketer who hasn’t set foot in a library in years or someone looking for hidden gems to power up your business, this episode is packed with tips and inspiration you won’t want to miss!

We sit down with Christine Minx, the Marketing and Communications Manager at the Upper Arlington Public Library. This library is a true pillar in our community with nearly three decades of experience.

Christine shares insights on how libraries have evolved into dynamic community hubs and unveils a wealth of free resources for small business owners, entrepreneurs, and marketers. From exclusive access to top-tier business databases and digital learning tools to reservable meeting spaces and unique sponsorship opportunities, discover why your local library might be your secret weapon for Q4 and beyond.

Plus, get all the details on the upcoming Small Business Resource Fair and learn how libraries like Upper Arlington can help you market smarter, connect deeper, and stay ahead of the curve.

Here are our top 3 takeaways:

Unlock Hidden Resources: Libraries like UA offer free access to powerful tools like LinkedIn Learning, A to Z Databases, and Business Source Premier. Perfect for professionals and entrepreneurs looking for training, research, and even tailored mailing lists.

Meeting Spaces That Mean Business: Need a spot for team brainstorming, interviews, or small group strategy sessions? UA Library’s meeting rooms are tech-equipped and available to the public—just remember, no sales pitches allowed!

Librarians Are Your Secret Weapon: Not sure where to start? The dedicated research staff are ready to guide you, whether you need help finding data, accessing digital subscriptions (like the NYT or Wall Street Journal), or simply want to tap into the library’s expertise.

Moments

00:00 Small Business Resource Fair

03:37 Promoting Library Relevance and Value

08:36 Business Source Premier Overview

10:30 Library's Research Aids Local Authors

15:06 Access Ohio Libraries' Digital Tools

16:54 Library Event: October 18th, 2025

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>10a77519-04c8-4661-bec8-abbac9775b28Wed, 17 Sep 2025 06:00:00 -040018:43truefull123231Systems Whisperer Erin Taylor on Untangling Your Business for Real GrowthSystems Whisperer Erin Taylor on Untangling Your Business for Real GrowthReady to see your business more holistically, cut the clutter, and make your systems work for you—not against you? Get actionable advice, spicy real talk, and a behind-the-scenes look at building a brand that runs like a well-oiled machine.

We sit down with Erin Taylor, founder of Lunimae and the self-proclaimed "Systems Whisperer" your business didn’t know it needed. We talk to Erin about her journey from corporate IT project management to launching her own business dedicated to helping entrepreneurs untangle chaos and build holistic business systems.

Forget quick fixes and shiny new tools. Erin shows us why treating surface-level marketing problems rarely gets to the root of what’s holding your business back. We talk about why systems aren’t just about Asana boards and automations, how over-complicating things can hinder seasoned entrepreneurs, and why client communication is usually the overlooked key to scaling.

Erin shares practical steps for getting unstuck, questions to map out your processes, and tips for choosing the right tools (without falling for “shiny object syndrome”).

Here are 3 key takeaways for every entrepreneur:

Systems are more than just tools.

It’s not just about Asana or Trello. Your systems are the step-by-step processes that guide your marketing, client experience, and team collaboration. The tools should support these processes, not define them.

Don’t silo your business functions.

Looking at client experience, marketing, or project management in isolation leads to breakdowns. The magic happens when you connect these areas and see how they interact, making your business smoother and more scalable.

Simplicity scales.

Overcomplicating systems is a common trap for seasoned entrepreneurs. Erin’s advice: streamline. If you can get something done in three steps, don’t make it six! Regularly reflect on what’s working, what’s not, and keep removing unnecessary friction.

Moments

00:00 Collaborative Patience and Vision

05:33 "Automating Project Management Challenges"

09:48 "Aligning Tools to Job Needs"

13:36 Streamlining Simplifies Entrepreneurial Systems

16:43 Streamline Tools or Optimize Business Processes

17:33 Connect with Lunimae Online

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Ready to see your business more holistically, cut the clutter, and make your systems work for you—not against you? Get actionable advice, spicy real talk, and a behind-the-scenes look at building a brand that runs like a well-oiled machine.

We sit down with Erin Taylor, founder of Lunimae and the self-proclaimed "Systems Whisperer" your business didn’t know it needed. We talk to Erin about her journey from corporate IT project management to launching her own business dedicated to helping entrepreneurs untangle chaos and build holistic business systems.

Forget quick fixes and shiny new tools. Erin shows us why treating surface-level marketing problems rarely gets to the root of what’s holding your business back. We talk about why systems aren’t just about Asana boards and automations, how over-complicating things can hinder seasoned entrepreneurs, and why client communication is usually the overlooked key to scaling.

Erin shares practical steps for getting unstuck, questions to map out your processes, and tips for choosing the right tools (without falling for “shiny object syndrome”).

Here are 3 key takeaways for every entrepreneur:

Systems are more than just tools.

It’s not just about Asana or Trello. Your systems are the step-by-step processes that guide your marketing, client experience, and team collaboration. The tools should support these processes, not define them.

Don’t silo your business functions.

Looking at client experience, marketing, or project management in isolation leads to breakdowns. The magic happens when you connect these areas and see how they interact, making your business smoother and more scalable.

Simplicity scales.

Overcomplicating systems is a common trap for seasoned entrepreneurs. Erin’s advice: streamline. If you can get something done in three steps, don’t make it six! Regularly reflect on what’s working, what’s not, and keep removing unnecessary friction.

Moments

00:00 Collaborative Patience and Vision

05:33 "Automating Project Management Challenges"

09:48 "Aligning Tools to Job Needs"

13:36 Streamlining Simplifies Entrepreneurial Systems

16:43 Streamline Tools or Optimize Business Processes

17:33 Connect with Lunimae Online

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>b0b0a762-1fae-4566-91bb-c7571bcfcd79Wed, 03 Sep 2025 06:00:00 -040019:34truefull122221The Harsh Truths of Solo Marketing DepartmentsThe Harsh Truths of Solo Marketing DepartmentsIf you’re a solo marketer, a business owner trying to scale, or just want a behind-the-scenes look at what really goes down in the world of marketing, you’ll want to tune in. Grab your coffee, get comfy, and get ready to feel seen!

Welcome back to "Market It Like It's Hot," the podcast where marketing meets real talk, smart strategies, and plenty of laughs. In this episode, hosts Yasmine Robles and Izzy Dadoski tackle the tough—and all-too-relatable—reality of being a one-person marketing team. Ever been handed the job of managing social media, SEO, website updates, and everything in between, all while getting paid the bare minimum?

You’re not alone.

Yasmine and Izzy dive into why treating a single marketer as an entire department isn’t a strategy—it’s a recipe for burnout. They get candid about unrealistic expectations, underwhelming salaries, and why even big brands, like Duolingo, know you need more than one person to do marketing right.

Offering tips for overwhelmed marketers and business owners alike, this episode is packed with hard truths, workplace wisdom, and a few hilarious rants about everything from branding at Starbucks to creative ways to cope at the office.

Moments

00:00 "Misconceptions About Intern and Solo Marketing Roles"

05:14 Fair Wages, Better Work Outcomes

06:50 Starbucks Pay and Uniform Concerns

09:58 Marketing Isolation Challenges

13:49 "Feedback: Neutral Tool for Growth"

18:18 Effective Communication with Management

21:14 Outsource Marketing Support

23:27 "Unexpected Online Market Clash"

Here are our top three takeaways for business owners and leaders:

  • A One-Person Team Isn’t a Strategy: Expecting one person—especially an intern or entry-level hire—to know SEO, social media, graphic design, copywriting, AND web updates is basically setting them up (and your business) for failure.
  • Invest in Support—Not Just Savings: Think a lone marketer is saving you money? Think again. Agencies and fractional teams can help prevent burnout, produce higher quality work, and let your in-house talent focus on creativity and strategy. It’s often more cost-effective in the long run.
  • Listen and Learn: Regularly ask your marketing person for feedback and really listen to their challenges. Let them specialize in what they’re best at, and provide opportunities for collaboration (interns, agencies, peer groups). Their growth and well-being are directly tied to your company’s success.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>If you’re a solo marketer, a business owner trying to scale, or just want a behind-the-scenes look at what really goes down in the world of marketing, you’ll want to tune in. Grab your coffee, get comfy, and get ready to feel seen!

Welcome back to "Market It Like It's Hot," the podcast where marketing meets real talk, smart strategies, and plenty of laughs. In this episode, hosts Yasmine Robles and Izzy Dadoski tackle the tough—and all-too-relatable—reality of being a one-person marketing team. Ever been handed the job of managing social media, SEO, website updates, and everything in between, all while getting paid the bare minimum?

You’re not alone.

Yasmine and Izzy dive into why treating a single marketer as an entire department isn’t a strategy—it’s a recipe for burnout. They get candid about unrealistic expectations, underwhelming salaries, and why even big brands, like Duolingo, know you need more than one person to do marketing right.

Offering tips for overwhelmed marketers and business owners alike, this episode is packed with hard truths, workplace wisdom, and a few hilarious rants about everything from branding at Starbucks to creative ways to cope at the office.

Moments

00:00 "Misconceptions About Intern and Solo Marketing Roles"

05:14 Fair Wages, Better Work Outcomes

06:50 Starbucks Pay and Uniform Concerns

09:58 Marketing Isolation Challenges

13:49 "Feedback: Neutral Tool for Growth"

18:18 Effective Communication with Management

21:14 Outsource Marketing Support

23:27 "Unexpected Online Market Clash"

Here are our top three takeaways for business owners and leaders:

  • A One-Person Team Isn’t a Strategy: Expecting one person—especially an intern or entry-level hire—to know SEO, social media, graphic design, copywriting, AND web updates is basically setting them up (and your business) for failure.
  • Invest in Support—Not Just Savings: Think a lone marketer is saving you money? Think again. Agencies and fractional teams can help prevent burnout, produce higher quality work, and let your in-house talent focus on creativity and strategy. It’s often more cost-effective in the long run.
  • Listen and Learn: Regularly ask your marketing person for feedback and really listen to their challenges. Let them specialize in what they’re best at, and provide opportunities for collaboration (interns, agencies, peer groups). Their growth and well-being are directly tied to your company’s success.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>8d80f066-087d-448d-91bf-42327be46dacWed, 20 Aug 2025 06:00:00 -040023:54truefull121211X Is For ExtinctionX Is For ExtinctionThe Implosion of X: Why Brands Should Rethink Twitter

Izzy Dadoski and Yasmine Robles are turning up the heat with a no-holds-barred conversation about the implosion of Twitter—now known as X—and what that means for brands, marketers, and anyone still hanging on to their old handles.

From Twitter’s heyday as the go-to spot for real-time reactions, breaking news, and beloved brand sass, to its current state under Elon Musk’s ownership, Izzy and Yasmine break down what went wrong (hint: mass firings and paid blue checkmarks are just the beginning). The hosts share their strong opinions on the platform's decline, the impact on brand safety, and why X just isn’t worth your marketing budget—or sanity—anymore.

Wondering where to take your brand voice now that X is Ohio-level “mid”? The duo dishes on alternatives like Threads, LinkedIn, Reddit, and—of course—the power of good old email and SMS. Plus, they sprinkle in plenty of laughs, marketing wisdom, and even a skydiving challenge if Izzy hits 10,000 LinkedIn followers.

So grab your headphones, press play, and get ready for an unfiltered dive into what to do (and what NOT to do) if you want your marketing to stay hot without getting burned on X.

Market It Like It's Hot Moments

00:00 Twitter's Unique Spontaneity

03:52 Elon Musk's Twitter Takeover Chaos

08:00 "Debating Twitter's Blue Check Worth"

11:36 "Wendy's Tweets and Brand Impersonation"

16:24 Posting on X: Is It Worthwhile?

18:50 Evolving LinkedIn: More Personal Connections

20:20 TikTok Algorithm Frustrations

23:50 Free Marketing Strategy Workbook

29:19 Red Bull Sponsorship Request

30:02 "Metaphorical Defeat Proven"

Here are 3 key takeaways every marketer needs to know:

  • Brand Safety is at Risk: After Musk’s acquisition and changes, anyone can buy a verification badge, brand impersonation is rampant, and moderation has taken a nosedive. That means your reputation is at risk.
  • Audience & Engagement are Gone: Most users—and advertisers—have left. Unless your audience is exclusively made up of “incels in their mom’s basement” (Izzy’s words!), you’re likely missing your targets.
  • Better Platforms Exist: Instead of clinging to a dying platform, now is the time to focus on LinkedIn (drama-free-ish, and professional), Instagram Threads (mid but improving), Reddit (vibrant, topic-based communities), TikTok, and—don’t forget!—building your own email and SMS lists.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>The Implosion of X: Why Brands Should Rethink Twitter

Izzy Dadoski and Yasmine Robles are turning up the heat with a no-holds-barred conversation about the implosion of Twitter—now known as X—and what that means for brands, marketers, and anyone still hanging on to their old handles.

From Twitter’s heyday as the go-to spot for real-time reactions, breaking news, and beloved brand sass, to its current state under Elon Musk’s ownership, Izzy and Yasmine break down what went wrong (hint: mass firings and paid blue checkmarks are just the beginning). The hosts share their strong opinions on the platform's decline, the impact on brand safety, and why X just isn’t worth your marketing budget—or sanity—anymore.

Wondering where to take your brand voice now that X is Ohio-level “mid”? The duo dishes on alternatives like Threads, LinkedIn, Reddit, and—of course—the power of good old email and SMS. Plus, they sprinkle in plenty of laughs, marketing wisdom, and even a skydiving challenge if Izzy hits 10,000 LinkedIn followers.

So grab your headphones, press play, and get ready for an unfiltered dive into what to do (and what NOT to do) if you want your marketing to stay hot without getting burned on X.

Market It Like It's Hot Moments

00:00 Twitter's Unique Spontaneity

03:52 Elon Musk's Twitter Takeover Chaos

08:00 "Debating Twitter's Blue Check Worth"

11:36 "Wendy's Tweets and Brand Impersonation"

16:24 Posting on X: Is It Worthwhile?

18:50 Evolving LinkedIn: More Personal Connections

20:20 TikTok Algorithm Frustrations

23:50 Free Marketing Strategy Workbook

29:19 Red Bull Sponsorship Request

30:02 "Metaphorical Defeat Proven"

Here are 3 key takeaways every marketer needs to know:

  • Brand Safety is at Risk: After Musk’s acquisition and changes, anyone can buy a verification badge, brand impersonation is rampant, and moderation has taken a nosedive. That means your reputation is at risk.
  • Audience & Engagement are Gone: Most users—and advertisers—have left. Unless your audience is exclusively made up of “incels in their mom’s basement” (Izzy’s words!), you’re likely missing your targets.
  • Better Platforms Exist: Instead of clinging to a dying platform, now is the time to focus on LinkedIn (drama-free-ish, and professional), Instagram Threads (mid but improving), Reddit (vibrant, topic-based communities), TikTok, and—don’t forget!—building your own email and SMS lists.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>409a5e5b-9e19-48f4-a1d9-48dad04074cbWed, 06 Aug 2025 06:00:00 -040030:12truefull120201Why Your Hashtags Aren’t Working and What to Do InsteadWhy Your Hashtags Aren’t Working and What to Do Instead#stopusinghashtagswrong

We are bringing the heat—and a few cheesy dad jokes—as they break down one of the hottestly debated topics in social media marketing: hashtags. Are hashtags dead? Do they actually work on platforms like TikTok, Instagram, and LinkedIn? Or are we all just using them the wrong way?

We tackle some common myths floating around LinkedIn (and beyond), and share exactly why hashtags still matter when it comes to discoverability, categorization, and making your content easier to find—especially for small businesses and marketers.

We’ll walk you through common hashtag mistakes (looking at you, ChatGPT-generated nonsense), how to pick the right level of niche, the value of branded hashtags, and why stuffing your caption with 30 irrelevant hashtags isn’t helping anyone. Plus, they get real about what happens when you try to trick the algorithm with trending but unrelated tags (spoiler: your audience won’t be happy).

Whether you’re hashtag-clueless or looking to sharpen your strategy, this episode serves up practical, up-to-the-minute advice with plenty of laughs sprinkled in.

Hot Moments

00:00 Hashtags Boost Social Media Visibility

04:33 Optimize Local Discoverability

07:41 TikTok's Engagement Schemes

11:25 Targeted Hashtags for Marketing Success

15:14 Misleading Hashtags Confuse Users

17:05 Maximize User-Generated Content Benefits

20:46 Backpack Mystery: No Books?

Here are 3 key takeaways to help you get it right:

  • Don’t Go Hashtag Happy: Using a mountain of hashtags, especially irrelevant ones, doesn’t mean more reach. It confuses the algorithm and turns off your audience. Instead, aim for 3-5 relevant hashtags on Instagram and select ones that directly connect to your content and audience.
  • Niche, But Not Too Niche: Think Goldilocks when choosing hashtags: not too broad, not too specific. Pair big ones (like #marketing) with more tailored hashtags (like #SmallBusinessMarketing or a location tag) to get the best of both worlds—visibility and relevancy.
  • Branded Hashtags = Community Power: Creating and promoting your own branded hashtag can spark User Generated Content (UGC) and help you collect all event or brand-related posts in one place. BUT, a branded hashtag won’t happen unless you promote and use it consistently.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>#stopusinghashtagswrong

We are bringing the heat—and a few cheesy dad jokes—as they break down one of the hottestly debated topics in social media marketing: hashtags. Are hashtags dead? Do they actually work on platforms like TikTok, Instagram, and LinkedIn? Or are we all just using them the wrong way?

We tackle some common myths floating around LinkedIn (and beyond), and share exactly why hashtags still matter when it comes to discoverability, categorization, and making your content easier to find—especially for small businesses and marketers.

We’ll walk you through common hashtag mistakes (looking at you, ChatGPT-generated nonsense), how to pick the right level of niche, the value of branded hashtags, and why stuffing your caption with 30 irrelevant hashtags isn’t helping anyone. Plus, they get real about what happens when you try to trick the algorithm with trending but unrelated tags (spoiler: your audience won’t be happy).

Whether you’re hashtag-clueless or looking to sharpen your strategy, this episode serves up practical, up-to-the-minute advice with plenty of laughs sprinkled in.

Hot Moments

00:00 Hashtags Boost Social Media Visibility

04:33 Optimize Local Discoverability

07:41 TikTok's Engagement Schemes

11:25 Targeted Hashtags for Marketing Success

15:14 Misleading Hashtags Confuse Users

17:05 Maximize User-Generated Content Benefits

20:46 Backpack Mystery: No Books?

Here are 3 key takeaways to help you get it right:

  • Don’t Go Hashtag Happy: Using a mountain of hashtags, especially irrelevant ones, doesn’t mean more reach. It confuses the algorithm and turns off your audience. Instead, aim for 3-5 relevant hashtags on Instagram and select ones that directly connect to your content and audience.
  • Niche, But Not Too Niche: Think Goldilocks when choosing hashtags: not too broad, not too specific. Pair big ones (like #marketing) with more tailored hashtags (like #SmallBusinessMarketing or a location tag) to get the best of both worlds—visibility and relevancy.
  • Branded Hashtags = Community Power: Creating and promoting your own branded hashtag can spark User Generated Content (UGC) and help you collect all event or brand-related posts in one place. BUT, a branded hashtag won’t happen unless you promote and use it consistently.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>a1468dbc-e5d7-46fc-8b1a-f0abefec6971Wed, 23 Jul 2025 06:00:00 -040022:36truefull119191Introvert-Friendly Marketing Strategies That Actually ConnectIntrovert-Friendly Marketing Strategies That Actually ConnectLet’s get this out of the way. Being effective at marketing has nothing to do with being the loudest person in the room, online or offline.

If you’re naturally quiet, there’s absolutely no reason to force extroverted energy. You should market the way you talk and act in real life! In fact, you’ll find that people can instantly spot when you’re faking it, especially on platforms like LinkedIn and TikTok. It’s like if Yasmine suddenly channeled her inner infomercial host to sell steam mops… it just wouldn’t be her.

We get it, there’s a lot of pressure to hop on social media trends, especially when it seems like every viral video features someone doing elaborate dances or wild stunts. But here’s a myth we want to bust: just because a trend works for someone else doesn’t mean it’s the right fit for you or your audience. It’s okay to skip the dancing! Thoughtful, authentic content goes much further. As Izzy mentioned, sometimes a single honest post (like a personal birthday reflection or even a hot take on Canva updates) gets deeper engagement than five generic posts.

Our biggest tip? Focus on what fuels you, not what drains you. Maybe you prefer writing deep dives or sharing book recommendations over being on video. Maybe, like Yasmine, you’re happy taking behind-the-scenes photos at events instead of being front and center. And when it comes to networking, you don’t have to attend every mega-event—smaller, more welcoming groups can lead to more genuine connections.

So, introverts: market your way, post your way, and remember that quiet confidence slaps. The world wants your true voice, not a watered-down TikTok duet.

Key takeaways every introvert-friendly marketer should keep in mind:

Authenticity Beats Trends

Don’t force yourself to dance or go over the top on social just because it’s trending. Post in a way that’s true to your personality—the audience notices when it’s real (and when it’s not).

Quality Over Frequency

It’s OK to post less often if what you share is intentional and meaningful. “Quiet marketing” that digs deep will always resonate more than five forgettable posts. Make your content count!

Lean Into Your Strengths & Comfort Zone

Hate networking in massive groups? Prefer writing over video? Build your marketing (and your community) around smaller, more genuine spaces that fit YOU. There’s no single way to succeed.

Moments

00:00 Marketing as an Introvert

04:07 Misaligned Brand Photo Shoots

08:23 Skip TikTok Trends for Business

11:47 "Social Media: Stay Authentic"

13:51 Focus on Quality Content

18:44 "Authenticity in AI Content Creation"

21:53 Introvert-Friendly Marketing Strategy

23:24 Planning Content with Travel Throwbacks

27:09 Introvert-Friendly Networking Spaces

32:02 From Suit to 3D Cartoon

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Let’s get this out of the way. Being effective at marketing has nothing to do with being the loudest person in the room, online or offline.

If you’re naturally quiet, there’s absolutely no reason to force extroverted energy. You should market the way you talk and act in real life! In fact, you’ll find that people can instantly spot when you’re faking it, especially on platforms like LinkedIn and TikTok. It’s like if Yasmine suddenly channeled her inner infomercial host to sell steam mops… it just wouldn’t be her.

We get it, there’s a lot of pressure to hop on social media trends, especially when it seems like every viral video features someone doing elaborate dances or wild stunts. But here’s a myth we want to bust: just because a trend works for someone else doesn’t mean it’s the right fit for you or your audience. It’s okay to skip the dancing! Thoughtful, authentic content goes much further. As Izzy mentioned, sometimes a single honest post (like a personal birthday reflection or even a hot take on Canva updates) gets deeper engagement than five generic posts.

Our biggest tip? Focus on what fuels you, not what drains you. Maybe you prefer writing deep dives or sharing book recommendations over being on video. Maybe, like Yasmine, you’re happy taking behind-the-scenes photos at events instead of being front and center. And when it comes to networking, you don’t have to attend every mega-event—smaller, more welcoming groups can lead to more genuine connections.

So, introverts: market your way, post your way, and remember that quiet confidence slaps. The world wants your true voice, not a watered-down TikTok duet.

Key takeaways every introvert-friendly marketer should keep in mind:

Authenticity Beats Trends

Don’t force yourself to dance or go over the top on social just because it’s trending. Post in a way that’s true to your personality—the audience notices when it’s real (and when it’s not).

Quality Over Frequency

It’s OK to post less often if what you share is intentional and meaningful. “Quiet marketing” that digs deep will always resonate more than five forgettable posts. Make your content count!

Lean Into Your Strengths & Comfort Zone

Hate networking in massive groups? Prefer writing over video? Build your marketing (and your community) around smaller, more genuine spaces that fit YOU. There’s no single way to succeed.

Moments

00:00 Marketing as an Introvert

04:07 Misaligned Brand Photo Shoots

08:23 Skip TikTok Trends for Business

11:47 "Social Media: Stay Authentic"

13:51 Focus on Quality Content

18:44 "Authenticity in AI Content Creation"

21:53 Introvert-Friendly Marketing Strategy

23:24 Planning Content with Travel Throwbacks

27:09 Introvert-Friendly Networking Spaces

32:02 From Suit to 3D Cartoon

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>b78c809e-1837-473e-9f44-62f09accf6bcWed, 09 Jul 2025 06:00:00 -040034:16truefull118181Why Your Friends Aren’t Your Target AudienceWhy Your Friends Aren’t Your Target AudienceIgnoring Your Inner Circle: How to Define and Reach Your Real Target Audience

We are talking about one of the most common marketing mistakes out there.

Relying on feedback from friends and family instead of your real target audience.

With plenty of laughs (and a few dad jokes), we share candid stories about well-meaning relatives, the pitfalls of crowd-sourcing opinions from people who’ll never become customers, and why your cousin’s Instagram advice probably isn’t gold.

What makes true audience research so important?

How do you define who your ideal clients actually are?

How do you gather meaningful data and feedback that drives your business forward?

We unpack the difference between demographics and psychographics, giving you practical tips to home in on your perfect customer, not just the people in your group chat.

If you’ve ever felt stuck taking advice that doesn’t serve your business or wondered how to tune out the noise and focus on growth, this episode is your permission slip to stop asking your roommate what they think of your brand colors.

Hot Moments

00:00 Non-Customers' Opinions Don't Matter

04:04 Assumptions About Teens & Social Media

09:00 Targeting Audiences for Financial Support

10:55 Demographics vs. Psychographics Explained

15:46 "Choose Advice Wisely"

20:00 Ideal Client-Centric Decision Making

22:18 "Launch, Learn, Tweak, Repeat"

24:20 Rebel Marketing Guidance Available

Here are 3 key takeaways every entrepreneur should remember:

Your mom, roommate, or cousin is not your market. Just because your loved ones have opinions (and they will!) doesn’t mean their perspective matches your ideal client or customer’s needs. Unless they’ve actually paid for your product or service, their feedback shouldn’t weigh more than your actual buyers.

Data beats opinions—every time. Instead of crowd-sourcing feedback from people who may never buy from you, turn to your data. Review your analytics, run AB tests, and ask your real customers why they chose you. Their answers will provide actionable insights, not just well-meaning noise.

Create “brand guardrails” to filter the feedback you do take. Establish who you are, who you serve, and how you want to be perceived. This “guardrail” helps keep your brand direction clear even when well-meaning friends or family try to nudge you off course with their personal preferences.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Ignoring Your Inner Circle: How to Define and Reach Your Real Target Audience

We are talking about one of the most common marketing mistakes out there.

Relying on feedback from friends and family instead of your real target audience.

With plenty of laughs (and a few dad jokes), we share candid stories about well-meaning relatives, the pitfalls of crowd-sourcing opinions from people who’ll never become customers, and why your cousin’s Instagram advice probably isn’t gold.

What makes true audience research so important?

How do you define who your ideal clients actually are?

How do you gather meaningful data and feedback that drives your business forward?

We unpack the difference between demographics and psychographics, giving you practical tips to home in on your perfect customer, not just the people in your group chat.

If you’ve ever felt stuck taking advice that doesn’t serve your business or wondered how to tune out the noise and focus on growth, this episode is your permission slip to stop asking your roommate what they think of your brand colors.

Hot Moments

00:00 Non-Customers' Opinions Don't Matter

04:04 Assumptions About Teens & Social Media

09:00 Targeting Audiences for Financial Support

10:55 Demographics vs. Psychographics Explained

15:46 "Choose Advice Wisely"

20:00 Ideal Client-Centric Decision Making

22:18 "Launch, Learn, Tweak, Repeat"

24:20 Rebel Marketing Guidance Available

Here are 3 key takeaways every entrepreneur should remember:

Your mom, roommate, or cousin is not your market. Just because your loved ones have opinions (and they will!) doesn’t mean their perspective matches your ideal client or customer’s needs. Unless they’ve actually paid for your product or service, their feedback shouldn’t weigh more than your actual buyers.

Data beats opinions—every time. Instead of crowd-sourcing feedback from people who may never buy from you, turn to your data. Review your analytics, run AB tests, and ask your real customers why they chose you. Their answers will provide actionable insights, not just well-meaning noise.

Create “brand guardrails” to filter the feedback you do take. Establish who you are, who you serve, and how you want to be perceived. This “guardrail” helps keep your brand direction clear even when well-meaning friends or family try to nudge you off course with their personal preferences.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>0d80cf25-aa78-4bc7-b692-65435322c49cWed, 25 Jun 2025 06:00:00 -040025:46truefull117171Why Your Mobile Website Might Be Scaring Off CustomersWhy Your Mobile Website Might Be Scaring Off CustomersThis week, we're getting brutally honest about a problem way too many business owners are ignoring: ugly mobile websites. Just because your site looks great on a laptop doesn't mean it's cutting it on a phone—honestly, it might be costing you leads, sales, and your online reputation.

We talk about why mobile responsiveness matters more than ever in 2025, sharing hilarious anecdotes (accidental TikTok purchases, anyone?) and sharp insights about what instantly turns off mobile visitors—blurry photos, microscopic fonts, impossible-to-close pop-ups, and buttons so tiny only ants could tap them. Plus, we break down super actionable fixes: how to optimize your images, test your site’s mobile UX, and make sure you’re not sabotaging yourself with slow load speeds or broken links.

If you've ever caught yourself squinting at a site or rage quitting because you couldn't close a pop-up, you'll laugh and learn as we reveal quick wins for mobile optimization so your digital presence can actually convert the people who find you on-the-go.

Get ready for actionable tips, relatable (and slightly chaotic) stories, and a whole lot of tough love about upping your website game—because your business deserves better. Let's make sure your mobile site is as hot as your brand!

Memorable moments

00:00 Mobile Responsiveness: DIY Fixes & Tips

05:48 Impatience on TikTok and Websites

09:47 Optimize Mobile Loading Speed

12:08 Image Gallery Dilemma

17:14 Website Performance and Usability Tips

19:27 Utilizing White Space in Design

23:47 Responsive Design Tools: Avada vs. Squarespace

25:34 Optimize Website: Minimalism Matters

29:19 "Snack Packs and Podcast Plans"

Here are 3 key takeaways you need to know now:

First Impressions Matter (Especially on Mobile)

If your site loads slowly, looks scammy, or has tiny unreadable fonts, most users won’t stick around—let alone make a purchase or reach out.

Practical Fixes Are Within Reach

You don’t need to be a developer to boost your mobile site. Optimize image sizes before uploading, use easy-to-read fonts (16px minimum!), and make tap targets (buttons, links) finger-friendly.

Test, Audit, and Invite Feedback

Use tools like Google’s Mobile Friendly Test, Page Speed Insights, or just check your own site from multiple devices and browsers. Sometimes the most valuable insights come from friends, colleagues, or even—gulp—your own fat fingers on the screen.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>This week, we're getting brutally honest about a problem way too many business owners are ignoring: ugly mobile websites. Just because your site looks great on a laptop doesn't mean it's cutting it on a phone—honestly, it might be costing you leads, sales, and your online reputation.

We talk about why mobile responsiveness matters more than ever in 2025, sharing hilarious anecdotes (accidental TikTok purchases, anyone?) and sharp insights about what instantly turns off mobile visitors—blurry photos, microscopic fonts, impossible-to-close pop-ups, and buttons so tiny only ants could tap them. Plus, we break down super actionable fixes: how to optimize your images, test your site’s mobile UX, and make sure you’re not sabotaging yourself with slow load speeds or broken links.

If you've ever caught yourself squinting at a site or rage quitting because you couldn't close a pop-up, you'll laugh and learn as we reveal quick wins for mobile optimization so your digital presence can actually convert the people who find you on-the-go.

Get ready for actionable tips, relatable (and slightly chaotic) stories, and a whole lot of tough love about upping your website game—because your business deserves better. Let's make sure your mobile site is as hot as your brand!

Memorable moments

00:00 Mobile Responsiveness: DIY Fixes & Tips

05:48 Impatience on TikTok and Websites

09:47 Optimize Mobile Loading Speed

12:08 Image Gallery Dilemma

17:14 Website Performance and Usability Tips

19:27 Utilizing White Space in Design

23:47 Responsive Design Tools: Avada vs. Squarespace

25:34 Optimize Website: Minimalism Matters

29:19 "Snack Packs and Podcast Plans"

Here are 3 key takeaways you need to know now:

First Impressions Matter (Especially on Mobile)

If your site loads slowly, looks scammy, or has tiny unreadable fonts, most users won’t stick around—let alone make a purchase or reach out.

Practical Fixes Are Within Reach

You don’t need to be a developer to boost your mobile site. Optimize image sizes before uploading, use easy-to-read fonts (16px minimum!), and make tap targets (buttons, links) finger-friendly.

Test, Audit, and Invite Feedback

Use tools like Google’s Mobile Friendly Test, Page Speed Insights, or just check your own site from multiple devices and browsers. Sometimes the most valuable insights come from friends, colleagues, or even—gulp—your own fat fingers on the screen.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>41a5e4c5-0816-41a9-a495-6c6946be100eWed, 11 Jun 2025 06:00:00 -040029:56truefull116161Email Marketing Secrets with Jason DonapelEmail Marketing Secrets with Jason DonapelPersonalization in B2B Sales: "Any time you have a list of people, there's an opportunity to understand better what they need from you, and then create a personalized version of it to give to them." - Jason Donapel

We welcome Jason Donapel, the COO and cofounder of The Email Experience, for an energetic and in-depth conversation about all things email marketing, zero-party data, personalization, business growth, and the crucial (but often overlooked) power of retention marketing.

Jason’s winding journey from warehouse fulfillment to agency cofounder is both relatable and packed with hard-won insights for marketers, business owners, and anyone looking to take their email strategy to the next level. We get into tactical strategies, mindset shifts, and even a few cautionary tales from the email marketing trenches.

3 Key Takeaways:

  1. Personalization Starts with Intentional Data Collection - Jason emphasizes collecting meaningful zero-party data (info your audience voluntarily provides). For content creators, design your sign-ups or opt-ins to ask one genuinely valuable question—then actually tailor your next piece of content or communication based on that answer.
  2. Segmentation Isn’t Just for E-commerce - Whether you’re B2B, B2C, or building a personal brand, segment your audience and curate the experience. Customize welcome messages or newsletters based on even a single preference—this dramatically increases engagement and loyalty.
  3. Track What Matters, Then Act - Don’t get lost in the analytics. Jason recommends narrowing focus to actionable metrics, like revenue per message or campaign engagement linked to personalization efforts. Experiment, measure, and use these insights to refine—not just repeat—your content strategy.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Personalization in B2B Sales: "Any time you have a list of people, there's an opportunity to understand better what they need from you, and then create a personalized version of it to give to them." - Jason Donapel

We welcome Jason Donapel, the COO and cofounder of The Email Experience, for an energetic and in-depth conversation about all things email marketing, zero-party data, personalization, business growth, and the crucial (but often overlooked) power of retention marketing.

Jason’s winding journey from warehouse fulfillment to agency cofounder is both relatable and packed with hard-won insights for marketers, business owners, and anyone looking to take their email strategy to the next level. We get into tactical strategies, mindset shifts, and even a few cautionary tales from the email marketing trenches.

3 Key Takeaways:

  1. Personalization Starts with Intentional Data Collection - Jason emphasizes collecting meaningful zero-party data (info your audience voluntarily provides). For content creators, design your sign-ups or opt-ins to ask one genuinely valuable question—then actually tailor your next piece of content or communication based on that answer.
  2. Segmentation Isn’t Just for E-commerce - Whether you’re B2B, B2C, or building a personal brand, segment your audience and curate the experience. Customize welcome messages or newsletters based on even a single preference—this dramatically increases engagement and loyalty.
  3. Track What Matters, Then Act - Don’t get lost in the analytics. Jason recommends narrowing focus to actionable metrics, like revenue per message or campaign engagement linked to personalization efforts. Experiment, measure, and use these insights to refine—not just repeat—your content strategy.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>4ecfa1d9-9842-4e7d-9ca4-1e3bf662a869Wed, 28 May 2025 06:00:00 -040040:06truefull115151Building A Brand That People LoveBuilding A Brand That People LoveWhat do you think is the key difference between customers who "like" a brand versus those who "love" a brand?

Creating a brand that people genuinely adore isn’t just about flashy logos or clever ads—it’s about forging real, lasting connections. On this episode of Market It Like It's Hot, Yasmine Robles and Izzy Dadoski discuss what separates “like” from “love” in branding (with plenty of dad jokes and a little chaos thrown in for good measure).

Here are 3 big takeaways for anyone looking to turn customers into true fans:

Authenticity wins every time.

People can spot a phony from a mile away. Brands that show their real personalities (the fun, quirky, even slightly awkward sides) are the ones that stand out. Take a page from Duolingo’s playbook—they lean into who they are, and it works.

Go for love, not just likes.

Having a huge audience of passive followers can look good on paper, but a smaller, engaged tribe that really loves what you do will have your back every time. Focus on building that die-hard community—it’s more valuable than empty numbers.

Meet your audience where they are—emotionally.

Understand how your ideal customers feel and what they’re experiencing. Respond with empathy and genuine care, not just sales pitches and “look at me” content.

When people feel that you get them, the loyalty follows.

Curious how to map your customer journey, identify your brand’s emotional core, or avoid influencer marketing mistakes?

Quick Win

Pick one thing this week to show more of your brand’s personality—post a behind-the-scenes video, write a “real talk” caption, or just thank your loyal fans.

Key Moments

05:39 "Social Media: Balancing Branding and Personality"

09:42 "Value of Micro-Influencers Overreach"

11:52 Influencer Marketing Misalignment

13:55 Defining Brand's Tone of Voice

18:09 Balancing Emotions in Branding

21:41 Duolingo's Engaging Social Media Strategy

25:23 Authentic Social Media Engagement Tips

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>What do you think is the key difference between customers who "like" a brand versus those who "love" a brand?

Creating a brand that people genuinely adore isn’t just about flashy logos or clever ads—it’s about forging real, lasting connections. On this episode of Market It Like It's Hot, Yasmine Robles and Izzy Dadoski discuss what separates “like” from “love” in branding (with plenty of dad jokes and a little chaos thrown in for good measure).

Here are 3 big takeaways for anyone looking to turn customers into true fans:

Authenticity wins every time.

People can spot a phony from a mile away. Brands that show their real personalities (the fun, quirky, even slightly awkward sides) are the ones that stand out. Take a page from Duolingo’s playbook—they lean into who they are, and it works.

Go for love, not just likes.

Having a huge audience of passive followers can look good on paper, but a smaller, engaged tribe that really loves what you do will have your back every time. Focus on building that die-hard community—it’s more valuable than empty numbers.

Meet your audience where they are—emotionally.

Understand how your ideal customers feel and what they’re experiencing. Respond with empathy and genuine care, not just sales pitches and “look at me” content.

When people feel that you get them, the loyalty follows.

Curious how to map your customer journey, identify your brand’s emotional core, or avoid influencer marketing mistakes?

Quick Win

Pick one thing this week to show more of your brand’s personality—post a behind-the-scenes video, write a “real talk” caption, or just thank your loyal fans.

Key Moments

05:39 "Social Media: Balancing Branding and Personality"

09:42 "Value of Micro-Influencers Overreach"

11:52 Influencer Marketing Misalignment

13:55 Defining Brand's Tone of Voice

18:09 Balancing Emotions in Branding

21:41 Duolingo's Engaging Social Media Strategy

25:23 Authentic Social Media Engagement Tips

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>fb34fd2b-c1fc-46ff-b1c5-dd7e77c5fdb9Wed, 14 May 2025 06:00:00 -040028:06truefull114141How to Build and Manage Content Calendars for Your BrandHow to Build and Manage Content Calendars for Your BrandWe are serving up our insights on all things content calendars. Whether you're just starting on social media or looking to revamp your existing content strategy, this episode is packed with practical tips to keep your marketing organized, accountable, and impactful.

We break down the basics of a content calendar, why it's essential for businesses of any size, and how to tailor it to fit your unique goals and audience. We walk you through everything from setting KPIs and brainstorming content ideas to choosing the right tools and maintaining flexibility to ride the latest trends.

Of course, you'll also get their honest takes—plus a few laughs and groan-worthy jokes—about the realities of marketing in today's digital world.

Grab your to-do lists, maybe a little wine, and get ready to take your content planning game to the next level with practical advice you can use.

Here are our top 3 takeaways from this episode:

Balance structure with flexibility.

Plan out your posts and batch content (hello, less stress!), but leave room to pivot quickly for trends and relevant moments.

Set clear goals and track what matters.

It’s not about vanity metrics. Focus on engagement, impressions, and if your content reaches your target audience.

Know your content buckets & pillars.

Mix up your education, promo, behind-the-scenes, and entertaining content so you’re not just salesy or repetitive (plus, your analytics will love you for it).

Market It Like It's Hot Moments

00:00 Content Calendars: Importance Explained

04:52 Content Strategy: Balancing Structure & Flexibility

07:06 Targeting Audience via TikTok

12:46 Defining Content Pillars

15:57 Self-Management Tips for Solopreneurs

18:31 Team Roles and Responsibilities

21:01 Balancing Content Themes Creatively

23:37 "Social Media Engagement Tracking"

26:55 "Authenticity Over Perfection"

30:49 "Knock-Knock Fridge Joke"

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>We are serving up our insights on all things content calendars. Whether you're just starting on social media or looking to revamp your existing content strategy, this episode is packed with practical tips to keep your marketing organized, accountable, and impactful.

We break down the basics of a content calendar, why it's essential for businesses of any size, and how to tailor it to fit your unique goals and audience. We walk you through everything from setting KPIs and brainstorming content ideas to choosing the right tools and maintaining flexibility to ride the latest trends.

Of course, you'll also get their honest takes—plus a few laughs and groan-worthy jokes—about the realities of marketing in today's digital world.

Grab your to-do lists, maybe a little wine, and get ready to take your content planning game to the next level with practical advice you can use.

Here are our top 3 takeaways from this episode:

Balance structure with flexibility.

Plan out your posts and batch content (hello, less stress!), but leave room to pivot quickly for trends and relevant moments.

Set clear goals and track what matters.

It’s not about vanity metrics. Focus on engagement, impressions, and if your content reaches your target audience.

Know your content buckets & pillars.

Mix up your education, promo, behind-the-scenes, and entertaining content so you’re not just salesy or repetitive (plus, your analytics will love you for it).

Market It Like It's Hot Moments

00:00 Content Calendars: Importance Explained

04:52 Content Strategy: Balancing Structure & Flexibility

07:06 Targeting Audience via TikTok

12:46 Defining Content Pillars

15:57 Self-Management Tips for Solopreneurs

18:31 Team Roles and Responsibilities

21:01 Balancing Content Themes Creatively

23:37 "Social Media Engagement Tracking"

26:55 "Authenticity Over Perfection"

30:49 "Knock-Knock Fridge Joke"

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>927c3f2b-2554-46a6-8bfa-bbe8ed171ebdWed, 30 Apr 2025 06:00:00 -040031:22truefull113131Avoiding Common Rebranding MisstepsAvoiding Common Rebranding MisstepsLearning from X (formerly Twitter), Radio Shack, Dunkin, and WW (WeightWatchers).

"Strategic Rebranding": "So they took out the donuts because they were also trying to focus more on their coffee and be a rival to Starbucks, which honestly was a great call for them." - Izzy Dadosky

We explore some major rebrand disasters and share tips on how to avoid these pitfalls. Whether you're a small business owner or a marketing enthusiast, these insights are invaluable.

Here are the 3 key takeaways:

🔍 Do Your Research: Before launching a rebrand, always understand your audience and the market. Ignoring customer insights can lead to confusion and the loss of loyal customers, as seen with the rebranding of Twitter to X.

📣 Communicate the 'Why': Clearly explain the reasons behind your rebrand. Transparency helps retain trust and engagement with your audience. The shift from Facebook to Meta left many puzzled due to a lack of communication.

🎨 Maintain Brand Recognition: While updates are great, keep core brand elements intact to retain familiarity. Dunkin's transition from Dunkin' Donuts is a prime example of balancing innovation with tradition.

03:26 Twitter's Name Change Critique

06:53 Listening and Evaluating Business Rebrands

11:02 Rejecting Toxic Diet Culture

13:11 "Reflecting on Weight Watchers' Impact"

19:41 Misguided Marketing Campaigns Analyzed

22:14 Brand Familiarity Explained Simply

24:50 Irrelevant Audience Pivot

29:36 Brand Updates: Maintain Familiarity

33:08 Explain Business Changes Briefly

34:47 "Logo Refresh: Necessary or Not?"

38:14 Unexpected Consequences of a Request

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Learning from X (formerly Twitter), Radio Shack, Dunkin, and WW (WeightWatchers).

"Strategic Rebranding": "So they took out the donuts because they were also trying to focus more on their coffee and be a rival to Starbucks, which honestly was a great call for them." - Izzy Dadosky

We explore some major rebrand disasters and share tips on how to avoid these pitfalls. Whether you're a small business owner or a marketing enthusiast, these insights are invaluable.

Here are the 3 key takeaways:

🔍 Do Your Research: Before launching a rebrand, always understand your audience and the market. Ignoring customer insights can lead to confusion and the loss of loyal customers, as seen with the rebranding of Twitter to X.

📣 Communicate the 'Why': Clearly explain the reasons behind your rebrand. Transparency helps retain trust and engagement with your audience. The shift from Facebook to Meta left many puzzled due to a lack of communication.

🎨 Maintain Brand Recognition: While updates are great, keep core brand elements intact to retain familiarity. Dunkin's transition from Dunkin' Donuts is a prime example of balancing innovation with tradition.

03:26 Twitter's Name Change Critique

06:53 Listening and Evaluating Business Rebrands

11:02 Rejecting Toxic Diet Culture

13:11 "Reflecting on Weight Watchers' Impact"

19:41 Misguided Marketing Campaigns Analyzed

22:14 Brand Familiarity Explained Simply

24:50 Irrelevant Audience Pivot

29:36 Brand Updates: Maintain Familiarity

33:08 Explain Business Changes Briefly

34:47 "Logo Refresh: Necessary or Not?"

38:14 Unexpected Consequences of a Request

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>5b9c4918-a568-40a5-8bec-4c7fbe2fab2cWed, 16 Apr 2025 06:00:00 -040038:30truefull112121How Skype Failed: A Marketing Analysis of Its DemiseHow Skype Failed: A Marketing Analysis of Its Demise"The Rise and Fall of Skype": "Microsoft bought them around, 02/2011. And then that's when some stuff started going south, and then new features were updated, and some issues started to happen. And that's why, they're out of business now." - Izzy Dadoksy

We talk about THE topic that many of us might have wondered about but never really explored—the death of Skype.

Once the pioneering force in video calling, Skype now lies in the shadow of modern giants like Zoom and Microsoft Teams. We unpack the journey of Skype from its glory days to its quiet exit, discussing where it all went wrong.

Was it the lack of innovation, the acquisition by Microsoft, or a failure in branding and positioning?

We don't just stop at analysis; we explore critical lessons for small businesses on how to avoid a similar fate. From the importance of adaptation to leveraging customer feedback, we share insights on maintaining a strong brand presence in an ever-evolving market.

Hot Moments

00:00 "Skype's Decline Amid Rising Alternatives"

05:06 Skype's Missed Pandemic Boom Opportunity

10:52 Blockbuster's Missed Streaming Opportunity

14:22 Missed Opportunities in Video Marketing

16:33 "AI-Driven Marketing Innovation"

19:14 Audience Feedback and Brand Alignment

22:36 Avoiding Market Aging Pitfalls

Hot Takeaways

  • Adapt or Die: The ability to adapt is crucial. Skype's failure to update and innovate allowed competitors like Zoom and Microsoft Teams to overtake them. Always be ready to pivot and embrace change.
  • Consistent Branding Matters: Microsoft’s acquisition of Skype led to brand confusion between Skype and Microsoft Teams. Ensuring your brand has a clear and consistent identity is vital for long-term success.
  • Listen and Innovate: Listening to your audience and acting on their feedback can set you apart. Don’t just rely on what worked in the past; look forward and find the gaps where you can provide value.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>"The Rise and Fall of Skype": "Microsoft bought them around, 02/2011. And then that's when some stuff started going south, and then new features were updated, and some issues started to happen. And that's why, they're out of business now." - Izzy Dadoksy

We talk about THE topic that many of us might have wondered about but never really explored—the death of Skype.

Once the pioneering force in video calling, Skype now lies in the shadow of modern giants like Zoom and Microsoft Teams. We unpack the journey of Skype from its glory days to its quiet exit, discussing where it all went wrong.

Was it the lack of innovation, the acquisition by Microsoft, or a failure in branding and positioning?

We don't just stop at analysis; we explore critical lessons for small businesses on how to avoid a similar fate. From the importance of adaptation to leveraging customer feedback, we share insights on maintaining a strong brand presence in an ever-evolving market.

Hot Moments

00:00 "Skype's Decline Amid Rising Alternatives"

05:06 Skype's Missed Pandemic Boom Opportunity

10:52 Blockbuster's Missed Streaming Opportunity

14:22 Missed Opportunities in Video Marketing

16:33 "AI-Driven Marketing Innovation"

19:14 Audience Feedback and Brand Alignment

22:36 Avoiding Market Aging Pitfalls

Hot Takeaways

  • Adapt or Die: The ability to adapt is crucial. Skype's failure to update and innovate allowed competitors like Zoom and Microsoft Teams to overtake them. Always be ready to pivot and embrace change.
  • Consistent Branding Matters: Microsoft’s acquisition of Skype led to brand confusion between Skype and Microsoft Teams. Ensuring your brand has a clear and consistent identity is vital for long-term success.
  • Listen and Innovate: Listening to your audience and acting on their feedback can set you apart. Don’t just rely on what worked in the past; look forward and find the gaps where you can provide value.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>60e93136-d2f9-4e5b-9518-a32008e49396Wed, 02 Apr 2025 06:00:00 -040026:10truefull111111Super Bowl Gossip: From Kendrick Lamar's Diss Track to Poppi's PR DisasterSuper Bowl Gossip: From Kendrick Lamar's Diss Track to Poppi's PR DisasterThe Super Bowl is not just about football; it's the cherry on top of the advertising calendar, where brands try to outshine each other in creativity and relevance. This year brought a spectacular mix of hits and some questionable misses.

Kendrick Lamar's halftime show grabbed tons of attention, not just for the performance but for sparking a Duolingo social media extravaganza. Their team was hilariously roasting Drake, bringing the humor up a notch with clever and audacious marketing moves. We marvel at Duolingo's social strategy, which leans into culture with just the right amount of edge, connecting perfectly with its audience.

Speaking of bold moves, Poppi, the prebiotic soda brand, stirred the pot with their influencer marketing strategy. They placed vending machines at influencer homes during the Super Bowl weekend, hoping for organic promotion. But the backlash was instant, with audiences questioning the excess spending given to already well-off individuals.

Olipop, their savvy competitor, didn't miss the chance to exploit the situation, revealing the cost of the campaign and positioning themselves as the honest alternative. The fallout was swift, and it was a harsh lesson in reading the room and maintaining authenticity.

We also laugh, reflect, and dissect these marketing faux pas, understanding they underscore crucial lessons for marketers: transparency, knowing your audience, and sometimes simply owning up to your mistakes.

This year's Super Bowl wasn't just about the game or even the ads; it was a deep dive into how brands can misstep if they overlook these fundamentals.

Hot Takeaways

Understand Your Demographic: As demonstrated by both Duolingo's successful engagement with Super Bowl events and Poppy's missteps, brands must truly know their audience.

Verify Before Publishing: With American Eagle claiming Kendrick Lamar wore their jeans during the Super Bowl (when he didn't), it's crucial to verify information before release.

Effective Audience Engagement: The Duolingo case exemplifies fantastic audience engagement. By staying active in comment sections and understanding its audience's culture, Duolingo maintained a strong brand presence.

Hot Moments

06:21 Brands React to Duolingo Death

09:50 Duolingo's Stellar Social Media Strategy

13:10 Marketing Delays Ruin Trend Timing

16:03 Influencer Vending Machine Backlash

17:47 "Poppi's CEO Super Bowl Crisis"

21:41 "Poppi's PR Stunt Backlash"

28:05 Social Media Leadership Engagement

30:14 "Know Your Audience Strategy"

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>The Super Bowl is not just about football; it's the cherry on top of the advertising calendar, where brands try to outshine each other in creativity and relevance. This year brought a spectacular mix of hits and some questionable misses.

Kendrick Lamar's halftime show grabbed tons of attention, not just for the performance but for sparking a Duolingo social media extravaganza. Their team was hilariously roasting Drake, bringing the humor up a notch with clever and audacious marketing moves. We marvel at Duolingo's social strategy, which leans into culture with just the right amount of edge, connecting perfectly with its audience.

Speaking of bold moves, Poppi, the prebiotic soda brand, stirred the pot with their influencer marketing strategy. They placed vending machines at influencer homes during the Super Bowl weekend, hoping for organic promotion. But the backlash was instant, with audiences questioning the excess spending given to already well-off individuals.

Olipop, their savvy competitor, didn't miss the chance to exploit the situation, revealing the cost of the campaign and positioning themselves as the honest alternative. The fallout was swift, and it was a harsh lesson in reading the room and maintaining authenticity.

We also laugh, reflect, and dissect these marketing faux pas, understanding they underscore crucial lessons for marketers: transparency, knowing your audience, and sometimes simply owning up to your mistakes.

This year's Super Bowl wasn't just about the game or even the ads; it was a deep dive into how brands can misstep if they overlook these fundamentals.

Hot Takeaways

Understand Your Demographic: As demonstrated by both Duolingo's successful engagement with Super Bowl events and Poppy's missteps, brands must truly know their audience.

Verify Before Publishing: With American Eagle claiming Kendrick Lamar wore their jeans during the Super Bowl (when he didn't), it's crucial to verify information before release.

Effective Audience Engagement: The Duolingo case exemplifies fantastic audience engagement. By staying active in comment sections and understanding its audience's culture, Duolingo maintained a strong brand presence.

Hot Moments

06:21 Brands React to Duolingo Death

09:50 Duolingo's Stellar Social Media Strategy

13:10 Marketing Delays Ruin Trend Timing

16:03 Influencer Vending Machine Backlash

17:47 "Poppi's CEO Super Bowl Crisis"

21:41 "Poppi's PR Stunt Backlash"

28:05 Social Media Leadership Engagement

30:14 "Know Your Audience Strategy"

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>d8914800-5a4f-4417-94fa-8b01f5282935Wed, 19 Mar 2025 06:00:00 -040033:57truefull110101Posting, Hashtags, and Video Tips for Business Growth - Answering Your QuestionsPosting, Hashtags, and Video Tips for Business Growth - Answering Your QuestionsHow should businesses evaluate the success of their social media posts? What metrics should be considered?

We tackle some of the most pressing social media questions from our community.

Key Highlights from the Episode

  1. Optimal Posting Frequency: The ideal frequency for posting on social media can vary depending on your industry. While a marketing agency might benefit from frequent posts, a more conservative approach could be better for a law firm. Izzy recommends posting at least twice a week to maintain relevance.
  2. Perfect Timing to Post: Timing is crucial! Consider when your audience is most active. For professional audiences, early mornings or lunch breaks might work, while for others, weekends could be optimal. Understand your audience's habits, and don't hesitate to experiment with different times.
  3. Hashtags - To Use or Not to Use? Hashtags are more than trendy phrases—they're tools for discovery. Use relevant hashtags that reflect the content of your posts and the interests of your audience. Doing so can make your posts more discoverable.
  4. Value of Reposts: Reposting and resharing content can be beneficial, especially when providing your unique insights or commentary. Engaging with industry content and incorporating your perspective can spark connection and enhance reach.
  5. Understanding Success Metrics: Izzy emphasizes the importance of analyzing which posts perform best. Compare different types of posts and posting times to understand what resonates with your audience. Regularly analyze growth and engagement to inform your strategy.

Hot Moments

00:00 Industry-Based Social Media Strategy

04:55 Audience Understanding in Marketing

09:38 "Daily Social Media Posting Value?"

13:12 Tailoring Messaging for Target Audience

14:53 Social Media Post Performance Analysis

18:00 Brand-Safe Participation in Trends

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>How should businesses evaluate the success of their social media posts? What metrics should be considered?

We tackle some of the most pressing social media questions from our community.

Key Highlights from the Episode

  1. Optimal Posting Frequency: The ideal frequency for posting on social media can vary depending on your industry. While a marketing agency might benefit from frequent posts, a more conservative approach could be better for a law firm. Izzy recommends posting at least twice a week to maintain relevance.
  2. Perfect Timing to Post: Timing is crucial! Consider when your audience is most active. For professional audiences, early mornings or lunch breaks might work, while for others, weekends could be optimal. Understand your audience's habits, and don't hesitate to experiment with different times.
  3. Hashtags - To Use or Not to Use? Hashtags are more than trendy phrases—they're tools for discovery. Use relevant hashtags that reflect the content of your posts and the interests of your audience. Doing so can make your posts more discoverable.
  4. Value of Reposts: Reposting and resharing content can be beneficial, especially when providing your unique insights or commentary. Engaging with industry content and incorporating your perspective can spark connection and enhance reach.
  5. Understanding Success Metrics: Izzy emphasizes the importance of analyzing which posts perform best. Compare different types of posts and posting times to understand what resonates with your audience. Regularly analyze growth and engagement to inform your strategy.

Hot Moments

00:00 Industry-Based Social Media Strategy

04:55 Audience Understanding in Marketing

09:38 "Daily Social Media Posting Value?"

13:12 Tailoring Messaging for Target Audience

14:53 Social Media Post Performance Analysis

18:00 Brand-Safe Participation in Trends

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>145c3682-bf89-4fc2-89d2-7acde361c763Wed, 05 Mar 2025 06:00:00 -040020:20truefull1991Unleashing Nonprofit Potential with Faith Rivera's Marketing StrategiesUnleashing Nonprofit Potential with Faith Rivera's Marketing StrategiesHow can nonprofits effectively share their stories to build trust with funders and their audience?

Yasmine Robles and Izzy Dadoski sit down with Faith Rivera, an inspiring entrepreneur and the founder of Alo Civitas Consulting.

Faith brings her extensive experience in nonprofit and small business consulting, sharing insights on how to elevate impact and income through strategic planning, grant and project management, and professional development.

Faith's diverse background in education and social services has shaped her unique approach to business and community work. The three talk about the intricacies of nonprofit marketing, the importance of storytelling, and effective strategies for building brand identity without a massive budget.

Whether you're a nonprofit leader or a business owner, this episode is packed with valuable advice on creating meaningful connections and driving positive change.

Hot Takeaways

  • Share Your Story: Nonprofits should never overlook the power of storytelling. Sharing your mission and impact helps build a strong know-like-trust factor with potential funders and those who may benefit from your services.
  • Consistency is Key: From your social media to your in-person events, maintaining a consistent brand message and tone is crucial. Ensuring that your organization's values are reflected across all platforms helps reinforce credibility and trust.
  • Collaborate for Greater Impact: Partnering with organizations that share similar values but offer complementary services can expand your reach. It's not about competition; it's about collective impact.

Hot Moments

00:00 Journey from Education to Entrepreneurship

04:48 Universal Workplace Challenges

08:56 Nonprofit Branding: Consistency Matters

13:04 Clearly Articulate Your Organization's Impact

17:02 Strategic Planning for Organizational Success

19:30 ECHO Learning and Outreach Strategy

24:03 Emotional Intelligence in Leadership

26:09 "Effective Content Strategy Essentials"

32:09 Collaborative Impact for Texas Families

35:09 Nonprofits: Business Strategies Needed

37:10 Becoming an Industry Expert

41:40 "Nonprofit Funding & Trust-Building Shift"

43:27 Consistent Branding and Audience Leverage

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>How can nonprofits effectively share their stories to build trust with funders and their audience?

Yasmine Robles and Izzy Dadoski sit down with Faith Rivera, an inspiring entrepreneur and the founder of Alo Civitas Consulting.

Faith brings her extensive experience in nonprofit and small business consulting, sharing insights on how to elevate impact and income through strategic planning, grant and project management, and professional development.

Faith's diverse background in education and social services has shaped her unique approach to business and community work. The three talk about the intricacies of nonprofit marketing, the importance of storytelling, and effective strategies for building brand identity without a massive budget.

Whether you're a nonprofit leader or a business owner, this episode is packed with valuable advice on creating meaningful connections and driving positive change.

Hot Takeaways

  • Share Your Story: Nonprofits should never overlook the power of storytelling. Sharing your mission and impact helps build a strong know-like-trust factor with potential funders and those who may benefit from your services.
  • Consistency is Key: From your social media to your in-person events, maintaining a consistent brand message and tone is crucial. Ensuring that your organization's values are reflected across all platforms helps reinforce credibility and trust.
  • Collaborate for Greater Impact: Partnering with organizations that share similar values but offer complementary services can expand your reach. It's not about competition; it's about collective impact.

Hot Moments

00:00 Journey from Education to Entrepreneurship

04:48 Universal Workplace Challenges

08:56 Nonprofit Branding: Consistency Matters

13:04 Clearly Articulate Your Organization's Impact

17:02 Strategic Planning for Organizational Success

19:30 ECHO Learning and Outreach Strategy

24:03 Emotional Intelligence in Leadership

26:09 "Effective Content Strategy Essentials"

32:09 Collaborative Impact for Texas Families

35:09 Nonprofits: Business Strategies Needed

37:10 Becoming an Industry Expert

41:40 "Nonprofit Funding & Trust-Building Shift"

43:27 Consistent Branding and Audience Leverage

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>6a6f612f-4a54-44d5-812e-b3c345d5aa32Wed, 19 Feb 2025 06:00:00 -040045:35truefull1881Creative Marketing Ideas for Seasonal Business SlumpsCreative Marketing Ideas for Seasonal Business SlumpsUtilize slow times to tackle tasks you've always wanted to but couldn't due to busy schedules. This is the time to plan, strategize, and execute growth-oriented projects.

Rebel Marketing's Yasmine Robles and Izzy Dadoski share their expertise on tackling one of the most challenging times for businesses – the slow season.

Izzy emphasizes staying calm and using the slower periods to undertake projects you couldn't handle during busier times. Yasmine suggests conducting thorough marketing audits ahead of the slow season to create a robust roadmap, ensuring you are prepared rather than overwhelmed.

They also provide actionable tips like focusing on content creation, maintaining an active social media presence, and making sure your brand's messaging is consistent and reflective of your goals. And, of course, they highlight the significance of customer reviews and feedback in shaping your marketing strategy.

3 Hot Takeaways

Leverage Slow Periods for Big Plans: Use the downtime to implement the projects you've been postponing. Evaluate your marketing goals, consider new strategies, and perhaps reach out to marketing firms for that extra boost.

Audit and Analyze: Conduct a thorough audit of your current marketing efforts. Assess your website, SEO, social media, and email marketing to identify what's working and what's not. This provides a clear roadmap for improvement.

Content Creation and Customer Engagement: Focus on creating valuable content for your audience. This is also a perfect time to gather feedback from past customers and adjust your messaging accordingly. Engaging content and positive customer interactions can drive brand loyalty.

Key Moments

00:00 Embrace Slow Periods Proactively

03:48 Conduct Marketing Audit Before Slow Season

08:58 Optimize Email and Social Strategy

13:19 Batch and Share Event Photos

15:07 Survey and Respond During Slow Seasons

17:42 Learning Moment - Brand Blunder Over Mac & Cheese

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Utilize slow times to tackle tasks you've always wanted to but couldn't due to busy schedules. This is the time to plan, strategize, and execute growth-oriented projects.

Rebel Marketing's Yasmine Robles and Izzy Dadoski share their expertise on tackling one of the most challenging times for businesses – the slow season.

Izzy emphasizes staying calm and using the slower periods to undertake projects you couldn't handle during busier times. Yasmine suggests conducting thorough marketing audits ahead of the slow season to create a robust roadmap, ensuring you are prepared rather than overwhelmed.

They also provide actionable tips like focusing on content creation, maintaining an active social media presence, and making sure your brand's messaging is consistent and reflective of your goals. And, of course, they highlight the significance of customer reviews and feedback in shaping your marketing strategy.

3 Hot Takeaways

Leverage Slow Periods for Big Plans: Use the downtime to implement the projects you've been postponing. Evaluate your marketing goals, consider new strategies, and perhaps reach out to marketing firms for that extra boost.

Audit and Analyze: Conduct a thorough audit of your current marketing efforts. Assess your website, SEO, social media, and email marketing to identify what's working and what's not. This provides a clear roadmap for improvement.

Content Creation and Customer Engagement: Focus on creating valuable content for your audience. This is also a perfect time to gather feedback from past customers and adjust your messaging accordingly. Engaging content and positive customer interactions can drive brand loyalty.

Key Moments

00:00 Embrace Slow Periods Proactively

03:48 Conduct Marketing Audit Before Slow Season

08:58 Optimize Email and Social Strategy

13:19 Batch and Share Event Photos

15:07 Survey and Respond During Slow Seasons

17:42 Learning Moment - Brand Blunder Over Mac & Cheese

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>fa5498a5-b56a-4649-aba0-7743ec19f358Mon, 03 Feb 2025 06:00:00 -040019:10truefull1771Strategies for Turning Social Media Followers into Revenue-Generating CustomersStrategies for Turning Social Media Followers into Revenue-Generating CustomersRebel Marketing's Yasmine Robles and Izzy Dadoski focus the world of TikTok and the current buzz surrounding its ban.

They explore Sabrina Carpenter's viral Dunkin' campaign, which smartly targets Gen-Z coffee lovers, and discuss the importance of diversifying your social media strategy.

Whether you're an influencer or a business owner, Yasmine and Izzy share actionable insights on transforming followers into loyal customers and ensuring your brand thrives on multiple platforms.

Plus, they touch on personal branding, the rise and demise of digital platforms like Vine, and how to effectively trial emerging social media channels.

Hot Moments

00:00 Sabrina Carpenter stars in funny Dunkin' campaign.

03:46 Turning followers into customers amidst TikTok uncertainty.

07:43 Creators prepare for potential TikTok ban impacts.

13:15 Strategically monetize influence and brand identity.

15:45 Hair dye and energy drink preferences discussed.

19:35 Experiment and evaluate platform usability before committing.

20:43 Strategically trial, observe, set goals, gain insights.

Hot Takeaways

Rebranding and Evolution: Rebel Marketing, formerly known as Robles Designs, signifies growth and adaptation in business identity.

Engaging Campaigns: A successful marketing campaign example discussed was Sabrina Carpenter's collaboration with Dunkin', which cleverly targeted the younger demographic and effectively blended humor with product promotion.

Diversification of Platforms: The potential TikTok ban emphasizes the importance of diversifying social media presence to safeguard against platform-specific disruptions.

Backup Strategies: Gathering followers' email addresses and promoting alternative platforms (like Instagram and YouTube) are crucial for maintaining audience engagement.

Trial and Error for New Platforms: Experiment with emerging platforms like BlueSky; assess their usability, audience, and alignment with business goals before fully committing.

Developing Merchandise and Products: For influencers, leveraging their personal brand to create related products (e.g., Emma Chamberlain’s coffee) can lead to substantial income and brand loyalty.

Ethical Product Development: Ensure that products associated with personal brands (like merchandise or unique items) are high quality and genuinely beneficial to avoid damaging reputation.

Utilizing Link Trees: Use link trees in social media bios to provide easy access to all other platforms and revenue-generating activities (e.g., YouTube, Patreon).

Strategic Content Goals: Before trying out new platforms, have clear goals—like gaining followers or monetizing content—that guide your approach and measure success.

Continual Engagement and Adaptation: Constantly engage with followers, keep up with trends, and adapt marketing strategies to maintain relevance and connection with the audience.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Rebel Marketing's Yasmine Robles and Izzy Dadoski focus the world of TikTok and the current buzz surrounding its ban.

They explore Sabrina Carpenter's viral Dunkin' campaign, which smartly targets Gen-Z coffee lovers, and discuss the importance of diversifying your social media strategy.

Whether you're an influencer or a business owner, Yasmine and Izzy share actionable insights on transforming followers into loyal customers and ensuring your brand thrives on multiple platforms.

Plus, they touch on personal branding, the rise and demise of digital platforms like Vine, and how to effectively trial emerging social media channels.

Hot Moments

00:00 Sabrina Carpenter stars in funny Dunkin' campaign.

03:46 Turning followers into customers amidst TikTok uncertainty.

07:43 Creators prepare for potential TikTok ban impacts.

13:15 Strategically monetize influence and brand identity.

15:45 Hair dye and energy drink preferences discussed.

19:35 Experiment and evaluate platform usability before committing.

20:43 Strategically trial, observe, set goals, gain insights.

Hot Takeaways

Rebranding and Evolution: Rebel Marketing, formerly known as Robles Designs, signifies growth and adaptation in business identity.

Engaging Campaigns: A successful marketing campaign example discussed was Sabrina Carpenter's collaboration with Dunkin', which cleverly targeted the younger demographic and effectively blended humor with product promotion.

Diversification of Platforms: The potential TikTok ban emphasizes the importance of diversifying social media presence to safeguard against platform-specific disruptions.

Backup Strategies: Gathering followers' email addresses and promoting alternative platforms (like Instagram and YouTube) are crucial for maintaining audience engagement.

Trial and Error for New Platforms: Experiment with emerging platforms like BlueSky; assess their usability, audience, and alignment with business goals before fully committing.

Developing Merchandise and Products: For influencers, leveraging their personal brand to create related products (e.g., Emma Chamberlain’s coffee) can lead to substantial income and brand loyalty.

Ethical Product Development: Ensure that products associated with personal brands (like merchandise or unique items) are high quality and genuinely beneficial to avoid damaging reputation.

Utilizing Link Trees: Use link trees in social media bios to provide easy access to all other platforms and revenue-generating activities (e.g., YouTube, Patreon).

Strategic Content Goals: Before trying out new platforms, have clear goals—like gaining followers or monetizing content—that guide your approach and measure success.

Continual Engagement and Adaptation: Constantly engage with followers, keep up with trends, and adapt marketing strategies to maintain relevance and connection with the audience.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>971748f6-6bc7-4ae8-8862-1061780d0b17Mon, 20 Jan 2025 06:00:00 -040023:27truefull1661Secrets to Non-Sleazy Sales and Effective Follow-UpSecrets to Non-Sleazy Sales and Effective Follow-UpWhat are some effective strategies for personalizing client communications without coming across as overly salesy or intrusive?

This time, hosts Yasmine Robles and Izzy Dadoski engage in a riveting conversation with the sales strategy maestro, Bethany George, The Follow Up Boss.

Here are three key takeaways:

🔹 Understanding Your Audience: Bethany and Yasmine both stress the importance of knowing your audience inside and out. Tailor your pitches and follow-ups to their specific needs to build genuine connections and boost your sales metrics.

🔹 Balance Sales and Personal Touches: Bethany shares her secret sauce for maintaining strong business relationships—integrating a CRM system for organized follow-ups and adding personalized touches like handwritten cards. Remember, it's all about those human connections!

🔹 Humanize Your Outreach: In a world overflowing with AI and automated messages, both speakers underscore the value of personalization. Trust and rapport are built through thoughtful, well-researched interactions, not generic blasts.

Key Moments

00:00 Engaging follow-up: address clients' concerns directly.

04:08 Proposal unmet; prioritize relationship; step back.

07:03 Check in when steady friends go silent.

10:23 Effective follow-up strategies for networking and proposals.

14:38 Sending snail mail cards enhances personal connections.

18:22 Advertising misalignment: Wrong audience, ineffective sales pitches.

23:36 Assess and refine your sales process consistently.

26:18 Consumers distrust AI-written media, prefer humans.

29:56 Refine message targeting to avoid annoyance.

32:02 Trust in relationships builds over time.

37:35 Stranger recognized, asked for name reminder.

39:01 Sends quirky Valentine's cards as an adult.

42:22 Know your audience; niche down to succeed.

46:30 Fear: Powerful beyond measure, not inadequate.

47:50 Expert in sales, audience engagement, seamless pitching.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>What are some effective strategies for personalizing client communications without coming across as overly salesy or intrusive?

This time, hosts Yasmine Robles and Izzy Dadoski engage in a riveting conversation with the sales strategy maestro, Bethany George, The Follow Up Boss.

Here are three key takeaways:

🔹 Understanding Your Audience: Bethany and Yasmine both stress the importance of knowing your audience inside and out. Tailor your pitches and follow-ups to their specific needs to build genuine connections and boost your sales metrics.

🔹 Balance Sales and Personal Touches: Bethany shares her secret sauce for maintaining strong business relationships—integrating a CRM system for organized follow-ups and adding personalized touches like handwritten cards. Remember, it's all about those human connections!

🔹 Humanize Your Outreach: In a world overflowing with AI and automated messages, both speakers underscore the value of personalization. Trust and rapport are built through thoughtful, well-researched interactions, not generic blasts.

Key Moments

00:00 Engaging follow-up: address clients' concerns directly.

04:08 Proposal unmet; prioritize relationship; step back.

07:03 Check in when steady friends go silent.

10:23 Effective follow-up strategies for networking and proposals.

14:38 Sending snail mail cards enhances personal connections.

18:22 Advertising misalignment: Wrong audience, ineffective sales pitches.

23:36 Assess and refine your sales process consistently.

26:18 Consumers distrust AI-written media, prefer humans.

29:56 Refine message targeting to avoid annoyance.

32:02 Trust in relationships builds over time.

37:35 Stranger recognized, asked for name reminder.

39:01 Sends quirky Valentine's cards as an adult.

42:22 Know your audience; niche down to succeed.

46:30 Fear: Powerful beyond measure, not inadequate.

47:50 Expert in sales, audience engagement, seamless pitching.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>62f5d17c-15dc-49a6-a390-d8526c31242dMon, 06 Jan 2025 06:00:00 -040047:25truefull1551Choosing the Right Social Media Platforms for Your Business SuccessChoosing the Right Social Media Platforms for Your Business SuccessAligning your social media efforts with your business goals—without sweating the small stuff.

Hey there! Welcome back to another sizzling episode of "Market It Like It's Hot!" Today, we're diving headfirst into the nitty-gritty of social media content. Your favorite hosts, Izzy Dadoski and Yasmine Robles, are here to share the scoop on social media.

The Power of Brand Identity: "Dunkin' Donuts. Their spider campaign this year was hilarious. It was amazing." - Izzy

We’re talking cool real-life examples, like the killer cross-promo between The Cheesecake Girl and Lion Cup Cookies on Instagram, and breaking down the dos and don'ts for platforms like Instagram and LinkedIn. Whether you're in the product game or running a service-based business like a law firm, we've got some golden nuggets of wisdom tailored just for you.

"Some of us business owners, myself included, can make assumptions about our dream clients, but I think the data can tell us a lot more and then help us pivot that strategy." - Yasmine

Yasmine's all about LinkedIn, while Izzy's got the lowdown on TikTok's crazy engagement potential and why Reddit's the go-to spot for authentic advice.

We'll also get into maintaining brand consistency, setting real goals for your social posts, and clever ways to collaborate with other brands without breaking the bank.

Hot Moments

00:00 Discussing best social media platforms for needs.

05:51 Essential for professional credibility and networking.

06:39 TikTok can gain law firms traction, engagement.

10:59 Content tone varies by brand and audience.

15:09 Holistic marketing considers demographics and psychographics.

18:57 Make it personal, adapt per platform, change.

21:47 Set clear, measurable goals; track performance diligently.

26:14 Cross-promotion success depends on aligned goals.

27:06 Aligning partnerships beneficial; others require payment.

Hot Takeaways

Align Social Media Collaboration with Business Goals:

  • Collaborations on social media should directly support your business objectives, such as increasing brand awareness or driving sales.

Strategic Cross-Promotions:

  • Engage in cross-promotions like the partnership between The Cheesecake Girl and Lion Cup Cookies. Mutual tagging can be an effective way for both parties to reach new audiences.

Platform-Specific Strategies:

  • Tailor your collaboration strategies to fit the platform. Instagram collaborations might focus on visual appeal, while LinkedIn collaborations should focus on professional and industry-specific content.

Effort in Partnerships:

  • While partnerships can be free, they require effort. Product-based businesses might need to provide samples or pay influencers to participate in collaborations.

Platform Suitability:

  • Assess if a platform makes sense for your business. Don’t commit to a platform simply because it’s popular; make sure it aligns with your goals and capabilities.

Start Simple and Iterate:

  • Don’t overthink your social media presence. Start posting content and learn from what works and what doesn’t. If something isn’t working, you can always delete it.

Leverage Free Resources:

  • Take advantage of free tools and resources to enhance your social media strategy. Yasmine Robles offers a free checklist at RoblesDesigns.com/checklist.

Understand Your Audience:

  • Use demographic and psychographic data to guide your platform choice and content strategy. There’s often a gap between perceived and actual target audiences.

Platform-Specific Engagement:

  • Different platforms require different types of engagement. For instance, LinkedIn is more suited for professional networking, while TikTok's algorithm favors frequent and engaging content.

Consistency and Analytics:

  • Maintain brand consistency using elements like color schemes and logos across platforms. Set clear, measurable goals, and use data analytics to adapt and refine your strategy for maximum effectiveness.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>Aligning your social media efforts with your business goals—without sweating the small stuff.

Hey there! Welcome back to another sizzling episode of "Market It Like It's Hot!" Today, we're diving headfirst into the nitty-gritty of social media content. Your favorite hosts, Izzy Dadoski and Yasmine Robles, are here to share the scoop on social media.

The Power of Brand Identity: "Dunkin' Donuts. Their spider campaign this year was hilarious. It was amazing." - Izzy

We’re talking cool real-life examples, like the killer cross-promo between The Cheesecake Girl and Lion Cup Cookies on Instagram, and breaking down the dos and don'ts for platforms like Instagram and LinkedIn. Whether you're in the product game or running a service-based business like a law firm, we've got some golden nuggets of wisdom tailored just for you.

"Some of us business owners, myself included, can make assumptions about our dream clients, but I think the data can tell us a lot more and then help us pivot that strategy." - Yasmine

Yasmine's all about LinkedIn, while Izzy's got the lowdown on TikTok's crazy engagement potential and why Reddit's the go-to spot for authentic advice.

We'll also get into maintaining brand consistency, setting real goals for your social posts, and clever ways to collaborate with other brands without breaking the bank.

Hot Moments

00:00 Discussing best social media platforms for needs.

05:51 Essential for professional credibility and networking.

06:39 TikTok can gain law firms traction, engagement.

10:59 Content tone varies by brand and audience.

15:09 Holistic marketing considers demographics and psychographics.

18:57 Make it personal, adapt per platform, change.

21:47 Set clear, measurable goals; track performance diligently.

26:14 Cross-promotion success depends on aligned goals.

27:06 Aligning partnerships beneficial; others require payment.

Hot Takeaways

Align Social Media Collaboration with Business Goals:

  • Collaborations on social media should directly support your business objectives, such as increasing brand awareness or driving sales.

Strategic Cross-Promotions:

  • Engage in cross-promotions like the partnership between The Cheesecake Girl and Lion Cup Cookies. Mutual tagging can be an effective way for both parties to reach new audiences.

Platform-Specific Strategies:

  • Tailor your collaboration strategies to fit the platform. Instagram collaborations might focus on visual appeal, while LinkedIn collaborations should focus on professional and industry-specific content.

Effort in Partnerships:

  • While partnerships can be free, they require effort. Product-based businesses might need to provide samples or pay influencers to participate in collaborations.

Platform Suitability:

  • Assess if a platform makes sense for your business. Don’t commit to a platform simply because it’s popular; make sure it aligns with your goals and capabilities.

Start Simple and Iterate:

  • Don’t overthink your social media presence. Start posting content and learn from what works and what doesn’t. If something isn’t working, you can always delete it.

Leverage Free Resources:

  • Take advantage of free tools and resources to enhance your social media strategy. Yasmine Robles offers a free checklist at RoblesDesigns.com/checklist.

Understand Your Audience:

  • Use demographic and psychographic data to guide your platform choice and content strategy. There’s often a gap between perceived and actual target audiences.

Platform-Specific Engagement:

  • Different platforms require different types of engagement. For instance, LinkedIn is more suited for professional networking, while TikTok's algorithm favors frequent and engaging content.

Consistency and Analytics:

  • Maintain brand consistency using elements like color schemes and logos across platforms. Set clear, measurable goals, and use data analytics to adapt and refine your strategy for maximum effectiveness.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>dc6a5dd8-b42c-4a4d-ba79-0d958a1aeedaMon, 23 Dec 2024 06:00:00 -040030:16truefull1441Let's Start From The BeginningLet's Start From The BeginningEver wonder how Yasmine stepped away from the corporate grind to start her own gig? Well, you're in for a treat!

Hey everyone! Welcome back to another episode of "Market It Like It's Hot!" Today, we're discovering the story behind Rebel Marketing with your hosts, Yasmine Robles and Izzy Dadoski.

Yasmine spills the beans on her early struggles, like battling self-doubt and taking on those not-so-glamorous projects to make ends meet. Fast forward a few years, and she's leading a tight-knit, diverse team that's all about collaboration and community.

We'll chat about the highs and lows of entrepreneurship—from feeling super lonely to dealing with endless decisions—and how finding your tribe can totally change the game. Plus, Yasmine shares some killer tips on managing your time, staying creative, and keeping your sanity (hint: coffee helps).

Understanding Your Productivity Peaks: "I guess knowing yourself, knowing when your peak concentration times family or your community dynamics, and understanding that, well, if this person comes into my house at this time, then I probably will be distracted. So I'm just gonna do something else at that point." - Yasmine

And of course, we throw in a few laughs, real talk about social media "success," and some personal stories that keep it all real and relatable. So, grab your favorite snack, get comfy, and let's jump into this inspiring journey of turning dreams into reality. Let's market it, like it’s hot!

Hot Moments

00:00 Yasmine answers unexpected small business questions.

03:38 Openness to learning and trying matters most.

09:37 Business decisions impact everyone; seek supportive community.

13:15 Writing tasks and categorizing reduces stress.

15:07 Design: podcasts; Coding: music; No Latin music.

19:11 Feedback on KPIs, goals, and leadership roles.

20:52 Evaluate actions for joy and return on investment.

25:54 Start despite appearances; everyone faces challenges.

Hot Takeaways

  1. Starting Small and Managing Self-Doubt: Yasmine Robles' journey began with overcoming self-doubt and taking on smaller, less desirable projects before growing and increasing prices.
  2. Importance of Community: Building a supportive community can help entrepreneurs avoid loneliness, get advice, and share struggles, which is vital for personal and professional growth.
  3. Flexibility and Personal Productivity: Despite the demands of family and business, knowing and working during personal peak productivity times can greatly enhance efficiency and creativity.
  4. Diversity & Inclusion: Yasmine and Izzy stress the importance of having a diverse and inclusive team, which can strengthen business processes and foster a more collaborative environment.
  5. Managing Multiple Roles: For business owners like Yasmine, balancing various roles is essential. Tools like caffeine, writing down tasks, and effective delegation can help manage workload and stress.
  6. Candid Entrepreneurship Insights: Success often involves unseen failures. Yasmine advises aspiring business owners to not be afraid of failure and to just get started, highlighting that perceived social media successes can be misleading.
  7. Supporting Younger Generations: By involving her son in her work, Yasmine shows how integrating family can be a joyful part of entrepreneurial life while also potentially inspiring future generations.
  8. Efficient Decision Making: Entrepreneurs often face decision fatigue. Limiting meeting times, sticking to virtual meetings when possible, and having a strong community can help mitigate this fatigue.
  9. Targeted Learning Over Formal Education: Yasmine's success underscores that hands-on learning and being open to new experiences can be just as valuable, if not more so, than formal education like an MBA.
  10. Engagement and Continuous Improvement: Encouraging audience interaction and providing resources, such as a website checklist, can foster continuous improvement and keep customers engaged.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>Ever wonder how Yasmine stepped away from the corporate grind to start her own gig? Well, you're in for a treat!

Hey everyone! Welcome back to another episode of "Market It Like It's Hot!" Today, we're discovering the story behind Rebel Marketing with your hosts, Yasmine Robles and Izzy Dadoski.

Yasmine spills the beans on her early struggles, like battling self-doubt and taking on those not-so-glamorous projects to make ends meet. Fast forward a few years, and she's leading a tight-knit, diverse team that's all about collaboration and community.

We'll chat about the highs and lows of entrepreneurship—from feeling super lonely to dealing with endless decisions—and how finding your tribe can totally change the game. Plus, Yasmine shares some killer tips on managing your time, staying creative, and keeping your sanity (hint: coffee helps).

Understanding Your Productivity Peaks: "I guess knowing yourself, knowing when your peak concentration times family or your community dynamics, and understanding that, well, if this person comes into my house at this time, then I probably will be distracted. So I'm just gonna do something else at that point." - Yasmine

And of course, we throw in a few laughs, real talk about social media "success," and some personal stories that keep it all real and relatable. So, grab your favorite snack, get comfy, and let's jump into this inspiring journey of turning dreams into reality. Let's market it, like it’s hot!

Hot Moments

00:00 Yasmine answers unexpected small business questions.

03:38 Openness to learning and trying matters most.

09:37 Business decisions impact everyone; seek supportive community.

13:15 Writing tasks and categorizing reduces stress.

15:07 Design: podcasts; Coding: music; No Latin music.

19:11 Feedback on KPIs, goals, and leadership roles.

20:52 Evaluate actions for joy and return on investment.

25:54 Start despite appearances; everyone faces challenges.

Hot Takeaways

  1. Starting Small and Managing Self-Doubt: Yasmine Robles' journey began with overcoming self-doubt and taking on smaller, less desirable projects before growing and increasing prices.
  2. Importance of Community: Building a supportive community can help entrepreneurs avoid loneliness, get advice, and share struggles, which is vital for personal and professional growth.
  3. Flexibility and Personal Productivity: Despite the demands of family and business, knowing and working during personal peak productivity times can greatly enhance efficiency and creativity.
  4. Diversity & Inclusion: Yasmine and Izzy stress the importance of having a diverse and inclusive team, which can strengthen business processes and foster a more collaborative environment.
  5. Managing Multiple Roles: For business owners like Yasmine, balancing various roles is essential. Tools like caffeine, writing down tasks, and effective delegation can help manage workload and stress.
  6. Candid Entrepreneurship Insights: Success often involves unseen failures. Yasmine advises aspiring business owners to not be afraid of failure and to just get started, highlighting that perceived social media successes can be misleading.
  7. Supporting Younger Generations: By involving her son in her work, Yasmine shows how integrating family can be a joyful part of entrepreneurial life while also potentially inspiring future generations.
  8. Efficient Decision Making: Entrepreneurs often face decision fatigue. Limiting meeting times, sticking to virtual meetings when possible, and having a strong community can help mitigate this fatigue.
  9. Targeted Learning Over Formal Education: Yasmine's success underscores that hands-on learning and being open to new experiences can be just as valuable, if not more so, than formal education like an MBA.
  10. Engagement and Continuous Improvement: Encouraging audience interaction and providing resources, such as a website checklist, can foster continuous improvement and keep customers engaged.

The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Stay in touch and get the latest updates by following us on:


Copyright 2026 Rebel Marketing

]]>909719ab-a56f-450a-ae6f-9dd99ee926f8Mon, 09 Dec 2024 06:00:00 -040029:23truefull1331How to Use Storytelling to Transform Your Marketing StrategyHow to Use Storytelling to Transform Your Marketing StrategyWhat are some practical tips for designing a website that tells your brand story effectively?

First things first, what's storytelling in marketing? Essentially, it's about crafting a narrative that makes your brand relatable, engaging, and memorable. And let's be real—people do business with people they like. So, how do you get your audience to like you? By being authentic and human.

One key takeaway from our latest episode is the importance of clarity. As Izzy puts it, “If your brand isn't clear about what you do, you might as well not exist.” In today's world of endless scrolling and split-second attention spans, you have literally seconds to make an impression. Your brand story needs to grab attention right out of the gate.

Speaking of grabbing attention, visuals play a huge role here. From your website layout to the images and even the colors you use, everything should scream who you are. Izzy brought up some excellent points about website visuals—keep it clean but engaging. And for goodness' sake, make sure people can easily find what they're looking for. If your hero section (you know, that first thing people see without scrolling) doesn't tell them who you are and what you do, they will bounce.

But storytelling doesn't stop at your website. Social media, email marketing, even your business cards should tell the same cohesive story. Be yourself and show personality. It's what people remember. Our quirky personalities might not suit everyone, but they attract the right clients for us.

Some brands are nailing this. Take Skyline Chili, for example. Their engagement with the community and responsiveness to fans makes you feel like you're part of something bigger. Red Bull does this too—they don't just sell energy drinks; they sell a lifestyle, an experience.

Finally, consistency is key. Stick to your brand colors, fonts, and tone of voice across all platforms. Have a branding guide, if you must. The idea is to make it easy for people to recognize you, no matter where they encounter your brand.

Hot Takeaways

Clarity is Key - Clearly state what your brand does and who it serves to capture your audience's attention immediately.

Authenticity and Trust - Authenticity helps build trust. Share personal stories and showcase the people behind the brand to create a relatable connection with your audience.

Effective Website Layout - A well-structured website with an intuitive layout keeps visitors engaged. Ensure important information is easily accessible within the first three seconds.

Visual Consistency -Use consistent visuals like brand colors, fonts, and logos across all platforms to create a cohesive and recognizable brand identity.

Hero Section Importance -The hero section (the first thing seen on your webpage) should succinctly convey what you do, who you serve, and why you do it, making a strong first impression.

Be Yourself on Social Media - Inject personality into your social media presence; authenticity often leads to higher engagement and a more loyal audience.

Content Connections - Tie your marketing story across various channels, such as social media, emails, and websites, ensuring a uniform tone and message.

Audience Engagement -Engaging content, like humorous or relatable videos, often resonates more and gets remembered better than straightforward promotional content.

Brand Tone of Voice - Develop a clear, consistent tone of voice in all your communications, one that reflects your brand’s personality and resonates with your audience.

Transparency and Visibility -Use real images and personal stories instead of stock photos to make your brand more approachable and trustworthy. Showcasing team members and the workplace adds a human touch that customers appreciate.

Key Moments

00:00 Clarify your brand and personal story effectively.

06:25 Engaging content creates authentic audience connection.

08:09 Creative videos engage more than static content.

12:01 Maintain brand consistency across viral TikToks.

14:00 Be professional; personalize yourself and your branding.

16:58 Red Bull sponsors extreme sports, integrates lifestyle.

20:22 Ensure cohesive tone with audience-focused storytelling.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>What are some practical tips for designing a website that tells your brand story effectively?

First things first, what's storytelling in marketing? Essentially, it's about crafting a narrative that makes your brand relatable, engaging, and memorable. And let's be real—people do business with people they like. So, how do you get your audience to like you? By being authentic and human.

One key takeaway from our latest episode is the importance of clarity. As Izzy puts it, “If your brand isn't clear about what you do, you might as well not exist.” In today's world of endless scrolling and split-second attention spans, you have literally seconds to make an impression. Your brand story needs to grab attention right out of the gate.

Speaking of grabbing attention, visuals play a huge role here. From your website layout to the images and even the colors you use, everything should scream who you are. Izzy brought up some excellent points about website visuals—keep it clean but engaging. And for goodness' sake, make sure people can easily find what they're looking for. If your hero section (you know, that first thing people see without scrolling) doesn't tell them who you are and what you do, they will bounce.

But storytelling doesn't stop at your website. Social media, email marketing, even your business cards should tell the same cohesive story. Be yourself and show personality. It's what people remember. Our quirky personalities might not suit everyone, but they attract the right clients for us.

Some brands are nailing this. Take Skyline Chili, for example. Their engagement with the community and responsiveness to fans makes you feel like you're part of something bigger. Red Bull does this too—they don't just sell energy drinks; they sell a lifestyle, an experience.

Finally, consistency is key. Stick to your brand colors, fonts, and tone of voice across all platforms. Have a branding guide, if you must. The idea is to make it easy for people to recognize you, no matter where they encounter your brand.

Hot Takeaways

Clarity is Key - Clearly state what your brand does and who it serves to capture your audience's attention immediately.

Authenticity and Trust - Authenticity helps build trust. Share personal stories and showcase the people behind the brand to create a relatable connection with your audience.

Effective Website Layout - A well-structured website with an intuitive layout keeps visitors engaged. Ensure important information is easily accessible within the first three seconds.

Visual Consistency -Use consistent visuals like brand colors, fonts, and logos across all platforms to create a cohesive and recognizable brand identity.

Hero Section Importance -The hero section (the first thing seen on your webpage) should succinctly convey what you do, who you serve, and why you do it, making a strong first impression.

Be Yourself on Social Media - Inject personality into your social media presence; authenticity often leads to higher engagement and a more loyal audience.

Content Connections - Tie your marketing story across various channels, such as social media, emails, and websites, ensuring a uniform tone and message.

Audience Engagement -Engaging content, like humorous or relatable videos, often resonates more and gets remembered better than straightforward promotional content.

Brand Tone of Voice - Develop a clear, consistent tone of voice in all your communications, one that reflects your brand’s personality and resonates with your audience.

Transparency and Visibility -Use real images and personal stories instead of stock photos to make your brand more approachable and trustworthy. Showcasing team members and the workplace adds a human touch that customers appreciate.

Key Moments

00:00 Clarify your brand and personal story effectively.

06:25 Engaging content creates authentic audience connection.

08:09 Creative videos engage more than static content.

12:01 Maintain brand consistency across viral TikToks.

14:00 Be professional; personalize yourself and your branding.

16:58 Red Bull sponsors extreme sports, integrates lifestyle.

20:22 Ensure cohesive tone with audience-focused storytelling.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>f61401de-174f-4fdf-a22e-4b3399df3140Mon, 25 Nov 2024 06:00:00 -040023:26truefull1221Why Every Small Business Needs a Marketing Audit NowWhy Every Small Business Needs a Marketing Audit NowWhat common mistakes do businesses make when conducting their own marketing audits?

Welcome to the very first episode of "Market It Like It's Hot"! Ready to up your marketing game? Yasmine Robles and Izzy Dadoski break down everything you need to know about marketing audits.

Ever wondered why you should even bother with a marketing audit or what it actually involves? Well, you're in luck! Yasmine and Izzy explain how these audits can give you a clear snapshot of what's working and what's not in your marketing strategy.

They chat about the common mistakes people make when trying to DIY their audits and share some practical tips to avoid falling into those traps. Plus, they let you in on the secrets of competitor analysis and guide you on what to do once you have your audit results. Perfect for small business owners, entrepreneurs, or anyone wanting to polish their marketing efforts.

Get ready for some real-talk, useful advice, and maybe a few laughs.

Hot Takeaways

  1. Importance of Marketing Audits: Regular marketing audits provide a comprehensive understanding of what's working and what's not in your marketing strategy.
  2. Components of a Marketing Audit: A thorough audit should cover your website, social media, SEO, and overall online presence, including accessibility, keyword effectiveness, site health, and traffic sources.
  3. Quarterly Audits Recommended: For optimal results, Yasmine and Izzy recommend conducting a marketing audit at least every quarter.
  4. Competitor Analysis: Analyzing competitors is essential. It provides insights into what they are doing well, where they are struggling, and reveals potential opportunities for your business to excel.
  5. Avoiding Common Mistakes: A common mistake businesses make is receiving comprehensive audit reports without understanding them.
  6. Industry-Specific Considerations: Different industries require tailored approaches.
  7. Educational Component: A good marketing agency not only provides data but also educates the client on what each metric means and how to leverage the findings for business improvement.
  8. Free Tools for DIY Audits: Small business owners should leverage free tools like Google Analytics, Google Search Console, and Hotjar to gather and analyze critical data about their web presence.
  9. Addressing Accessibility: Ensuring your website is accessible is not just about compliance; it can open your business to a larger audience and improve overall user experience.
  10. Be Proactive: Don’t wait until competitors outpace you. Being proactive in your marketing strategy helps maintain and improve your market position, ultimately leading to sustained business growth.

Key Moments

00:00 Marketing audits reveal business performance and improvements.

04:58 Monthly online presence check varies by industry.

08:35 Education on SEO is essential for business understanding.

10:46 Thorough competitor analysis for comprehensive marketing audits.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>What common mistakes do businesses make when conducting their own marketing audits?

Welcome to the very first episode of "Market It Like It's Hot"! Ready to up your marketing game? Yasmine Robles and Izzy Dadoski break down everything you need to know about marketing audits.

Ever wondered why you should even bother with a marketing audit or what it actually involves? Well, you're in luck! Yasmine and Izzy explain how these audits can give you a clear snapshot of what's working and what's not in your marketing strategy.

They chat about the common mistakes people make when trying to DIY their audits and share some practical tips to avoid falling into those traps. Plus, they let you in on the secrets of competitor analysis and guide you on what to do once you have your audit results. Perfect for small business owners, entrepreneurs, or anyone wanting to polish their marketing efforts.

Get ready for some real-talk, useful advice, and maybe a few laughs.

Hot Takeaways

  1. Importance of Marketing Audits: Regular marketing audits provide a comprehensive understanding of what's working and what's not in your marketing strategy.
  2. Components of a Marketing Audit: A thorough audit should cover your website, social media, SEO, and overall online presence, including accessibility, keyword effectiveness, site health, and traffic sources.
  3. Quarterly Audits Recommended: For optimal results, Yasmine and Izzy recommend conducting a marketing audit at least every quarter.
  4. Competitor Analysis: Analyzing competitors is essential. It provides insights into what they are doing well, where they are struggling, and reveals potential opportunities for your business to excel.
  5. Avoiding Common Mistakes: A common mistake businesses make is receiving comprehensive audit reports without understanding them.
  6. Industry-Specific Considerations: Different industries require tailored approaches.
  7. Educational Component: A good marketing agency not only provides data but also educates the client on what each metric means and how to leverage the findings for business improvement.
  8. Free Tools for DIY Audits: Small business owners should leverage free tools like Google Analytics, Google Search Console, and Hotjar to gather and analyze critical data about their web presence.
  9. Addressing Accessibility: Ensuring your website is accessible is not just about compliance; it can open your business to a larger audience and improve overall user experience.
  10. Be Proactive: Don’t wait until competitors outpace you. Being proactive in your marketing strategy helps maintain and improve your market position, ultimately leading to sustained business growth.

Key Moments

00:00 Marketing audits reveal business performance and improvements.

04:58 Monthly online presence check varies by industry.

08:35 Education on SEO is essential for business understanding.

10:46 Thorough competitor analysis for comprehensive marketing audits.

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>83ed719b-3176-42ca-baa4-55b1ba31f2d0Mon, 11 Nov 2024 06:00:00 -040015:51truefull1111Welcome to Market Like It's HotWelcome to Market Like It's HotWelcome to the debut episode of "Market It Like It's Hot," hosted by Yasmine Robles and Izzy Dadoski from Rebel Marketing.

Together, they'll empower small business owners with valuable marketing insights and share success stories from various industries. Expect bi-monthly episodes filled with expert interviews, listener Q&As, and actionable tips to boost your marketing game.

Don't miss out—subscribe and join us on this exciting journey!

For more resources, head over to roblesdesigns.com, and be sure to check out their free website checklist to ensure your site is on the right track. Happy listening!

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>Welcome to the debut episode of "Market It Like It's Hot," hosted by Yasmine Robles and Izzy Dadoski from Rebel Marketing.

Together, they'll empower small business owners with valuable marketing insights and share success stories from various industries. Expect bi-monthly episodes filled with expert interviews, listener Q&As, and actionable tips to boost your marketing game.

Don't miss out—subscribe and join us on this exciting journey!

For more resources, head over to roblesdesigns.com, and be sure to check out their free website checklist to ensure your site is on the right track. Happy listening!

Stay in touch and get the latest updates by following us on:


The Rebel Hour

Join us for a live, no-fluff strategy session where you can ask real questions, get real answers, and finally fix what’s not working with your marketing. Whether you’re stuck on content, confused by SEO, or spiraling over your site, this is your space to vent, troubleshoot, and walk away with the next steps you can actually use.

Submit your question ahead of time or grab the mic live. It’s bold, it’s unscripted, and it’s built for small businesses ready to grow.

Copyright 2026 Rebel Marketing

]]>65c88152-e362-44f3-969d-018f18e9a7cdMon, 28 Oct 2024 06:00:00 -040003:04truefull11