How you answer that question determines whether your past holds you back—or helps you level up. JR invites you to pause, reflect on your journey, and begin looking at your past through a completely different lens—one that could transform how you see your story, your experiences, and the impact you’re capable of creating moving forward.

You’ve built—or are building—a meaningful business while creating space for faith, fitness, and family. Life is good. And yet... you feel called to something higher. Not from ego or pride, but from your commitment to create an even bigger impact.

We believe unique wisdom is within you.

Wisdom you’ve earned through lived experience. Wisdom no AI model can replicate. Wisdom that can guide people who are standing where you once stood.

However, for many entrepreneurs, their wisdom stays locked inside them. Not because it is not there, but because they’ve never been given the space or have been asked the right questions to unlock and share it.

This is why Level Up Business exists.

We help visionary entrepreneurs elevate their brand by publishing their books through podcast conversations. You never have to stare at a blank page or worry about what to write. That’s because your voice writes your book with the Level Up Business OS.

You already carry wisdom that someone else needs right now.

We help you unlock it one question at a time.

JR shares his own seven-year journey from “Who am I to write a book?” to becoming a two-time bestselling author, revealing how internal narratives silently slow progress and shrink impact.

If you’ve ever questioned whether your story matters or wondered if the world really needs your book, this conversation will challenge you to upgrade your identity, unlock your wisdom, and finally step into the voice only you can claim.

Kyle and JR dive into what it means to lead from identity, why vulnerability is a superpower in leadership, and how faith, discipline, and purpose anchor everything he does. They explore why so many people never write their book—or step into their calling—and what it takes to break through the fear of critics, the pressure of perfection, and the lie of waiting for “the right time.” If you’ve ever felt the whisper that you’re meant for more, this conversation is your wake-up call.

JR shares his own journey of physical, emotional, and professional growth, and the two get real about insecurity, identity, and how most people are sending the wrong signals without even knowing it. You’ll learn why confidence isn’t just a feeling—it’s a signal, and it can be trained.

In this powerful episode of the Level Up Business Podcast, JR sits down with Travis Bell — The Bucket List Guy — to unpack the identity collapse, burnout, and deep personal work that led to one of the most recognizable personal brands in the world. Trav shares how success without alignment nearly destroyed him, why depression became the doorway to purpose, and how writing one list changed everything.

They explore identity death, brand reinvention, the loneliness epidemic, and why entrepreneurs must remember they are the authors of their own lives. If you’ve ever felt trapped by the very success you created, this conversation will remind you that the doors aren’t locked — and the pen is still in your hand.

In this heart-centered and deeply practical episode of the Level Up Business Podcast, JR welcomes Colleen Bowler—entrepreneur, advisor, and creator of The Passport Package—to explore why the human side always wins. Together, they unpack what makes a question powerful, why curiosity is a capability (not a trait), and how entrepreneurs can shift from being the “hero” to being the guide their clients truly need.

You’ll learn how assessments, empathy, and silence can build deeper trust, grow impact, and unlock unseen opportunities. Whether you’re leading a team, serving clients, or navigating identity shifts, this conversation will challenge how you show up and how you listen.

Because you’re only ever one question away from your next breakthrough.

In this episode of the Level Up Business Podcast, JR sits down with entrepreneur, developer, and innovator Lance Cox for a raw conversation about identity, fatherhood, and the difficult transitions most entrepreneurs never talk about. Lance shares what it really took to stop winning only at work and start showing up fully at home — including giving himself permission to let old identities die.

They explore how hustle can quietly turn into addiction, why control is often mistaken for leadership, and how investing in yourself becomes the catalyst for sustainable growth in business and life. If you’ve ever felt torn between success and presence, this episode will challenge you to ask a deeper question: Who are you being called to become now?

Together, JR and Chris unpack what it really means to “be the giraffe”—to gain a higher perspective by being willing to stick your neck out, embrace vulnerability, and see what others can’t. They explore authentic intelligence in the age of AI, why your story matters more than your résumé, and how asking better questions creates clarity, connection, and impact. This is a conversation for entrepreneurs, leaders, and creators who feel called to something more—but may not yet have the courage to fully step into it.

In this episode of the Level Up Business Podcast, JR sits down with Chris Walker to unpack the Science of Frequency Training — a revolutionary method for rewiring your internal operating system so you can finally achieve lasting transformation.

Chris explains why traditional mindset hacks and motivational tactics don’t create lasting change — and how upgrading your identity, beliefs, emotions, and intentions creates a powerful ripple effect across your business, relationships, and life.

If you’ve ever felt like you’re doing all the “right” things but still not getting the results (or peace) you want… this episode will show you exactly why — and what to do about it.

In this episode of the Level Up Business Podcast, JR sits down with Toni Haber — a powerhouse in luxury real estate with over $2B in transactions — who’s not slowing down anytime soon. Toni opens up about what it really takes to grow after you’ve already achieved success, why she’s setting an “impossible” $300M goal, and how rewriting your internal story might just be the boldest move you can make.

They talk about the mindset required to level up, the power of saying no, and how to raise your standards — in business, in relationships, and in life. You’ll also hear why growth isn’t always about speed… and how to make peace with the plateaus along the way.

Kelly shares her decision to embark on a 14-day medically guided water fast, not just for physical healing, but as a spiritual act of obedience and clarity. After decades of leading fast-growing businesses and making quick, high-stakes decisions, she opens up about loneliness in leadership, addiction to dopamine, and the hard truth of no longer knowing who you are without the hustle. Together, they unpack how intentional stillness can be one of the most courageous—and transformational—moves a leader can make.

If you've ever felt the pull to disconnect from the chaos and reconnect with your calling, this episode is your invitation to enter the cave you fear—and find the treasure you seek.

They dive deep into the rise of conscious leadership, the spiritual mountain of entrepreneurship, and why high-achieving seekers are being called to legacy-level work. If you’ve ever felt a quiet nudge that you’re meant for something more—but couldn’t name it—this episode is your map. You'll learn how energy, consciousness, and surrender are essential ingredients for creating meaningful impact that outlives you.

In this episode of the Level Up Business Podcast, host JR sits down with Tom Lambotte, founder of AI Simplifier, who shares how identifying and honoring your unique strengths can unlock flow, clarity, and business growth. You'll discover how to use AI as a tool to amplify your authentic intelligence—not replace it. Tom also reveals why voice is your most underutilized asset, how energy transfer is key in coaching, and how to create impact by leaning into your true calling.

In this episode, JR sits down with Lior Weinstein—AI veteran, blockchain patent holder, and lifelong technologist—to explore how to integrate AI without abandoning what makes your business uniquely human. You’ll learn how to apply AI through a human-first lens, why proximity and presence are your new superpowers, and how to map experiences to create emotional trust at scale. If you’re overwhelmed by AI or unsure how it fits into your business, this conversation will give you frameworks, clarity, and a renewed appreciation for what only you can create.

Together, they unpack the myth of work-life balance, the hidden cost of following everyone else’s blueprint, and why so many entrepreneurs drift without direction. Nick shares his insights on offer design, clarity, and why your confidence is the most valuable currency in business.

He also gets real about journaling, fatherhood, and the wake-up call that helped him shift from always working to actually living. Whether you’re a solopreneur starting fresh or a founder designing your second act, this conversation will help you find your voice, own your value, and come back home to yourself. Because when you get intentional about your life, your business finally starts working for you—not the other way around.

In this episode of the Level Up Business Podcast, JR Lay sits down with Julia Waller, Unique Ability® Specialist at Strategic Coach and co-author of the Unique Ability book series. Julia shares how entrepreneurs can identify, own, and operate in their unique ability to create exponential value and personal alignment. The conversation explores the power of authentic intelligence, the role of identity shifts in business growth, and why your next level might be one compliment—and one courageous question—away.

Brad Swonetz, a commercial photographer, creative director, and brand strategist with nearly 30 years of experience, knows this tension firsthand. From shooting on film in the darkroom to using AI tools in branding and design, Brad has lived through multiple creative revolutions. As the internet becomes increasingly saturated with machine-generated visuals and copy, he’s asking the bigger question: what happens to our sense of identity, trust, and connection when everything starts to look artificially perfect?

In this episode, Brad joins JR Lay to unpack the evolving role of creativity in the age of AI—and why the human experience still matters more than ever. They explore the return of analog, the power of intentional storytelling, and how authentic intelligence—shaped by real-world experience—can’t be replaced by prompts or presets. Brad offers insight into how to use AI as a creative tool without losing your voice, and why the future of creativity still belongs to those who lead with curiosity, clarity, and conviction.

That’s the exact storm Tom Fedro found himself in. After years of chasing the dream of a company IPO that ultimately fell through, Tom found himself reevaluating his life. The fast pace and big deals had come at a cost—personally and professionally. Like many leaders, he realized that achievement without alignment wasn’t sustainable.

In this episode, Tom shares how he made a shift—refocusing his life around faith, family, and fitness. He opens up about the lessons learned, the habits that helped him reset, and how choosing clarity and discipline became his foundation for a more meaningful version of success. If you’ve ever felt like your goals need realignment with your values, this conversation will speak directly to you.

In this episode of the Level Up Business Podcast, JR sits down with Kim Snyder, founder and CEO of KlariVis, to unpack how personal loss, professional challenge, and authentic relationships shaped her path as a purpose-driven entrepreneur. After closing a meaningful chapter in banking, Kim launched her business just before the pandemic hit—proving that clarity and connection can create opportunity even in seasons of uncertainty.

In this episode, JR sits down with Eleonora Cino, founder of Tranquilo Solutions, to explore why visionary entrepreneurs often feel stuck—and how creating true alignment between you and your team is the key to unlocking momentum.

You’ll learn how to reduce friction, communicate your vision clearly, and use tools like Kolbe A Index to turn your next big idea into real, lasting impact.

James and Rebecca Lockwood, founders of Thrive Together, unpack how entrepreneurial couples can move from surviving to thriving—both in their relationship and in business. After nearly drifting apart themselves, James and Rebecca created a framework that helped them rebuild alignment around vision, values, and rhythms that support both family and growth.

You’ll hear how they went from tension and misalignment to intentional systems that now support their mobile lifestyle, their kids, and the couples they coach. They share how discipline creates freedom, why vision must be shared (not assumed), and how conflict—when handled right—can be the catalyst for deeper connection and clarity.

JR sits down with Tanner Clark, founder of One Second of Strength, to explore how a single moment of courage can help you break free from fear, distraction, and self-doubt. They unpack why the biggest mountains holding you back aren’t real—they’re self-made. And more importantly, how to tear them down, one board, one nail, and one decision at a time.

Tanner opens up about his own battles with imposter syndrome and fear of success, and how digital distraction—yes, that phone in your hand—is one of the enemy’s most effective tools to keep you from living out your God-given potential. This episode will challenge your beliefs, shake up your routine, and call you to action.

That’s the question JR Lay explores with today’s guest, Mike Koenigs — creator of the AI Accelerator, advisor to organizations like NASA, and a true pioneer in the AI and digital entrepreneurship space. Mike’s been on the front lines of innovation since the CD-ROM days, and he’s not slowing down. In fact, he’s helping entrepreneurs collapse the speed of trust, unlock their unique wisdom, and win faster in a world where the rules have changed.

Here’s the problem: 95% of AI projects are failing. Why? Because most people are chasing tools, not transformation. In this episode, Mike breaks down why specialists are being replaced, how generalists and storytellers are rising, and why your unique lived experience matters now more than ever.

We also explore how AI is unlocking rapid prototyping, redefining what it means to educate, and why linear thinking is holding entrepreneurs back. If you’ve ever felt like you’re falling behind in this fast-paced AI era, this conversation will reframe everything.

They discuss the importance of knowing yourself as a strategic advantage, why some of the best business lessons come from “unsexy” industries, and how to create real legacy in the age of AI. Rob also shares how Taylor White is thriving in today’s economic climate by staying true to their mission and investing in their people.

If you’re a growth-minded entrepreneur looking for clarity, stability, and deeper meaning in your work, this episode will remind you why success isn’t found in status—it’s found in stewardship.

From documenting your ambition to getting clear on who you’re really serving (and how you’re different), Pete breaks down a proven framework that’s grounded in both data and experience. You’ll also hear why many founders struggle with the “boring” part of business growth—and how to build systems that scale without losing your soul in the process.

Whether you’re stuck between startup mode and scale mode, or you’re simply tired of white-knuckling growth with brute force, this episode gives you the clarity and structure to take your next step confidently.

In this episode of the Level Up Business Podcast, JR sits down with James De Roche—founder of Lead Comet and former high school teacher—to unpack the psychology behind attention and how to keep it long enough to move prospects from curiosity to commitment. James shares how his background in education taught him how to earn trust in seconds, and how he now applies that same skill to help companies craft Sales-Ready Case Studies that drive real results.

You’ll learn the four critical elements every case study must include (urgency, risk, cost of inaction, and stakes), why traditional “CSR” formats fall flat, and how to write for the actual buyer—not your marketing team. If your case studies aren’t closing deals, this episode is your wake-up call.

In this episode, JR sits down with The Hidden Heist author Bill Cates to uncover what’s really stealing your wealth—and how to take it back. You’ll learn how to spot the patterns, rewrite your money story, and finally feel at peace with earning, keeping, and growing your income. This isn’t just about making more money—it’s about feeling good when you do.

In this episode, we dive into why frequency—not more knowledge or harder work—is now your greatest edge in business. We’ll unpack how Chris built the Encoded Frequency Training System (a combination of journal prompts, AI-powered decoding, rewiring routines, and alignment-based actions) to help you read, recalibrate, and amplify your internal signal.

You’ll also get a front-row seat to his six-tier model of frequency, methods to reprogram limiting beliefs, and how to shift from doing by force to creating by resonance.

Whether you’re feeling stuck, overextended, or like your next level is just out of reach—this is the map you need to re-enter the game from the inside out.

Ognjen Boskovich, founder of Raven and creator of the Founder Brand Playbook, has spent years helping founders harness their unique perspective and turn it into a brand strategy that attracts the right customers—without falling into the trap of “influencer culture.”

In this episode, JR sits down with Jerome Myers—entrepreneur, exit advisor, and creator of the Founder’s Exit Paradox framework. Jerome knows the highs of building and selling: he led the growth of a $20M division inside a Fortune 550 company and guided four private equity exits, including one at a 4x multiple. But he also knows the lows: the identity crisis, the loss of purpose, and the scars of success that so many founders face after the big win.

If you’ve ever wondered what happens after you climb your entrepreneurial mountain, this conversation will give you a new lens on wealth, time, and significance.

In this episode, JR sits down with Jeremy Macliver, a visionary entrepreneur and founder of the Be Retellable Movement, to unpack what it really takes to build a brand that spreads by word of mouth… naturally. The problem? Most entrepreneurs undervalue the everyday brilliance baked into their story. They don’t share it. They don’t write it down. And because of that, they stay invisible.

Jeremy shares how being “retellable” isn’t about being flashy—it’s about being so aligned with your vision that other people want to talk about you. You’ll walk away with simple practices to capture your own ideas, turn them into IP, and start building a business—and a life—that’s worth talking about.

In this episode, JR Lay sits down with Joshua B. Lee, founder of Standout Authority, to explore why human connection—not hacks—are the key to building authority and creating real growth in the age of AI. Josh shares his raw entrepreneurial journey, from losing millions and rebuilding his life to redefining success through authentic relationships and connection.

You’ll learn how to humanize your LinkedIn presence with “authentic intelligence,” why AI tools alone won’t drive results, and how your past pain could be the platform that helps others level up. Josh also breaks down how to turn content into conversations, conversations into community, and community into clients—all without selling. If you’re ready to stop chasing and start attracting, this episode is your catalyst.

In this episode, Mike Grinberg, founder and CEO of Proofpoint Marketing, joins JR Lay to explore why thought leadership isn’t something you do—it’s an outcome you earn.

In this episode, JR Lay sits down with Dave Boyce, Executive Chairperson and EVP of Product at Winning by Design, to unpack his new book Freemium. With five SaaS exits under his belt, Dave reveals the 3-step formula behind freemium success: empathy, generosity, and metrics. Together, they explore how B2B entrepreneurs can harness these principles to win in an AI-driven, self-service economy.

If you’re ready to create value first, monetize second, and future-proof your business, this conversation will give you the clarity and confidence to level up.

Jeremy Clark has found a different path. As a CEO who’s built and acquired businesses in financial services, he’s also chaired the Calgary Philharmonic Orchestra, served on McGill University’s science board, and even stepped on stage as a standup comic. His secret? Staying curious, building authentic relationships that span generations, and constantly putting himself in situations that stretch his perspective.

In this episode of the Level Up Business Podcast, Jeremy and host JR Lay explore how entrepreneurs can protect their confidence, expand their perspective, and adapt in ways that create growth both in life and in business. If you’ve been feeling stuck, stagnant, or burned out — this conversation will give you fresh energy and a practical playbook to level up.

Logan Lyles, founder of Demand Shift, joins JR Lay to share how he's helping B2B entrepreneurs book 5x more sales calls with his Webinar Fast Track framework. Together, they explore why unique wisdom is quickly becoming more valuable than commoditized knowledge—and how webinars can bring together connection, conversations, content, and community to fuel your future growth.

Logan shares how to transform “dead end webinars” into revenue-driving assets, why the wisdom economy is the next big wave, and how to reframe webinars so they feel more like live podcasts that build trust and book calls.

You’ll hear how letting go of programming, people-pleasing, and other people’s expectations unlocked deeper creativity, more meaningful relationships, and business growth that felt lighter and more authentic. Together, they dig into the connection between mindset, money, and manifestation—and how simple practices like meditation and journaling can rewire how you think, feel, and act as an entrepreneur.

If you’ve been forcing results, overthinking your next move, or ignoring your inner voice, this conversation will challenge you to slow down, tune in, and open up to the opportunities that are already trying to find you. Because the next level isn’t about doing more—it’s about becoming more.

Together, they explore how to overcome the lies that limit your potential, embrace your God-given talents, and make decisive moves before you feel “ready.” You’ll learn why bridging past experiences with future goals is the real secret to strategic growth, and how to create space for both business success and personal fulfillment.

In this episode of the Level Up Business Podcast, JR Lay sits down with Nick Richtsmeier, Principal at Culture Craft and author of the upcoming book The Damn Rules, to reimagine what marketing could be. Together, they explore how the post-social web has eroded human connection and what it takes to lead, grow, and build trust in a post-trust economy.

Nick brings the heat with a powerful message: The future isn’t about scaling faster—it’s about showing up more human. If you’re tired of performative content, disillusioned by declining ad ROI, or just wondering why your message isn’t landing anymore… this episode will flip your thinking upside down.

In this episode, JR Lay sits down with Ryan Mitchell, co-founder of Wedge, a company helping modern brands make their own space using brand strategy, content, performance marketing, and custom AI tools. Ryan reveals the real problem behind most failed marketing efforts: a lack of clarity, differentiation, and perspective.

You’ll learn how to use Ryan’s signature framework—The Wedge—to identify the real problem your brand solves, build offers that actually resonate, and clarify your point of view in a way that drives both impact and revenue.

Mark reveals why true financial security isn’t just about numbers—it’s about relationships, stewardship, and aligning your money with your values. You'll hear why most financial mistakes happen not on the climb up, but on the way down, and how entrepreneurs can avoid the common traps that lead to unnecessary taxes, anxiety, and regret.

Whether you’re just starting out or approaching your peak, this conversation will challenge you to rethink what it means to be truly secure—personally, professionally, and spiritually.

After selling his company, David set out on a mission to help others rise by sharing timeless wisdom through both his writing and coaching. He shares how failure became a launchpad, why elevating others is a personal and professional growth strategy, and how faith and mindset shape his daily success. You’ll walk away with practical habits, new mental frameworks, and a deeper belief in the power of your own story.

If you’ve been waiting for the perfect time to start, this episode is your reminder: you don’t have to be great to start—but you have to start to be great.

Now a coach to growth-minded leaders as the founder of Giant Results, Matt introduces us to his powerful framework: the Strengths Multiplier. This tool combines assessments like Kolbe, CliftonStrengths, Working Genius, and PRINT to help leaders better understand their own motivations—and their teams’. In a world where fear, indecision, and burnout can slow even the best companies, Matt shows how clarity of purpose and individualized team alignment can fuel real momentum.

Too often, entrepreneurs feel stuck, drained, or overwhelmed because they’re acting from a sense of obligation rather than true commitment. Daniel breaks down how this subtle shift in language—and energy—can help you declutter your life, realign your business, and show up with renewed purpose.

Through real-life stories and practical tools, you’ll learn how to raise your entrepreneurial energy, reclaim clarity, and start building from a place of deep commitment. This episode is a wake-up call and a guide for anyone feeling the weight of obligation and ready to rise into something greater.

Belief isn’t a luxury—it’s a daily discipline. Joe reveals how mindset, identity, and intentional routines shape everything from how you lead to how you grow. If you’ve ever felt stuck, scattered, or unsure of your next step, this conversation will challenge you to reset your internal programming and take back control of your story.

That’s why this episode of the Level Up Business Podcast is a must-listen. Host JR Lay sits down with Bryan Sweet—entrepreneur, wealth strategist, and author of The Dream Architect—to explore the transformative power of vision, purpose, and intentionality in both business and life. With over 45 years of experience, Bryan shares practical strategies for getting out of your comfort zone, investing your time more wisely, and architecting a future that’s bigger than you imagined. Whether you’re building your next chapter or mentoring others, this episode will inspire you to dream big, then go even bigger.

Shannon McLay, founder of Collective Wellness Revival and former CEO of The Financial Gym joins JR Lay for a conversation that goes far beyond entrepreneurship. After 12 intense years of building a business and raising over $14 million in funding, Shannon found herself at rock bottom—burned out, disconnected, and questioning everything. What followed were three days in a mental health facility that would become a profound spiritual turning point.

Shannon shares the lessons she learned in the silence—about workaholism, misplaced identity, and the soul-crushing expectations founders place on themselves. She speaks openly about how her faith, intuition, and connection to something greater led her to a new mission: helping entrepreneurs heal from the inside out. This episode is a guide for every founder who has ever felt like they’re barely holding it together while keeping up appearances.

You’ll leave with a deeper sense of clarity—and permission to slow down, surrender, and find yourself again.

Rory also shares how a simple 90-day LinkedIn experiment led to new relationships, clarity in his message, and business growth—proof that the ride really works. This episode will challenge your assumptions, encourage you to embrace tension as data, and equip you with tools to lead your team with intention in a fast-moving, AI-shaped world.

Robb Conlon, founder of Westport Studios, joins JR Lay to break down why authentic connection is your podcast’s secret weapon. They talk about building real relationships, creating content that actually connects, and why giving a damn might just be your best marketing strategy.

Chris doesn't hold back. He shares the wins, the struggles, and the mindset shifts that helped him go from nearly taking a job… to designing an agency that works for him, not the other way around. They explore everything from clarity in positioning to why “you can’t outsource conviction,” and how sticking to your values can actually accelerate growth.

If you’re a B2B entrepreneur looking to build momentum, re-align your business, or shift from founder-driven to founder-led, this conversation offers both practical insight and deep encouragement.

Because the truth is...your business will only grow as far as you do.

In this episode of the Level Up Business Podcast, JR Lay is joined by Roderick Walker, Owner & CEO of Tavros Care, who shares his incredible journey from driving UPS trucks to leading in the healthcare space. This conversation goes beyond strategy and systems—it’s a raw and honest look at how ambition, adversity, and authentic intelligence shape true entrepreneurial success.

Roderick opens up about overcoming childhood trauma, surviving misdiagnosis and medical uncertainty, and how he used those experiences to build scalable businesses—from a multi-service wedding company to a thriving healthcare brand. Together, they explore how mindset isn't just a soft skill—it's the foundation for scaling your business and your life.

If you’ve ever felt stuck, uncertain, or overwhelmed by the chaos of entrepreneurship, this episode is your invitation to reframe that chaos into clarity—and to finally level up from the inside out.

In this episode JR Lay is joined by Cory Proctor, a former NFL offensive lineman turned entrepreneur and founder of Pro Capital Wealth Management. Cory brings a no-fluff perspective to what it really takes to grow a business, protect your wealth, and stay grounded in what matters most—faith, family, and future.

Together, they explore how the battles entrepreneurs face in business are often rooted in deeper belief systems—and how aligning your spiritual, mental, and financial life isn’t just good for you personally… it’s essential for sustainable business growth.

If you’ve been chasing external success but feel disconnected from your purpose, this conversation will challenge you to redefine wealth—and give you a framework to build it with intention.

Michael shares hard-earned insights from decades of inner work, the power of courageous conversations, and why people pleasing is just another form of self-sabotage. Together, they explore how spiritual development is not separate from business, but the source of sustained success.

Now’s the time to invest in the most important asset in your business—you.

In this episode of The Level Up Business Podcast, JR Lay sits down with Darren Violette, a financial advisor and B2B entrepreneur who opens up about his long road from insecurity and failure to clarity and growth. Darren shares how he spent years learning the “hard skills” of his business—but it wasn’t until he confronted the inner work that things really started to change.

We explore how to:

• Lead with confidence, not just competence
• Rebuild belief after burnout or business breakdowns
• Redefine wealth beyond just dollars and data
• And why showing up as who you’ve become is the most powerful shift of all

This isn’t just another story of success—it’s a masterclass in resilience, reflection, and choosing to grow when it’s easier to quit.

Listen in and discover how to silence the noise, act on what you can control, and forge a business—and life—that reflects who you’re truly becoming.

Ron shares how embracing transparency, letting go of limiting beliefs, and investing in team growth helped him unlock exponential success. If you’ve ever felt stuck, undervalued your own experience, or questioned your ability to lead others forward, this conversation will shift your perspective and reignite your purpose.

Listen in to learn how your past can become your greatest asset on the path to growth and impact.

Left unchecked, this chaos breeds unresolved conflict, financial stress, and even resentment. Eventually, couples find themselves completely out of sync, unsure how they got there or how to find their way back.

Tom Bouwer, best-selling author of The Cohesive Couple: Escape the Chaos. Connect Deeply. Build A Bigger Future—Together, shares a system to help couples bring just the right amount of structure to their relationship. By syncing weekly, setting shared goals, and communicating through shared tools, couples can realign, reconnect, and co-create the future they truly desire.

In this episode, JR Lay and Matthew Abrams, Certified EOS Implementer & Coach, blow up the myth that conflict is bad for business — or for you. The truth? Conflict is where your next big breakthrough is hiding.

They dive deep into how early life experiences secretly shape how you lead today, why most entrepreneurs unconsciously sabotage their own growth, and how facing the hard stuff (instead of running from it) unlocks your true genius.

If you want to live and lead with more authenticity, build stronger teams, and stop playing defense in your own life — this episode is your roadmap.

Left unchecked, this misalignment can silently sabotage momentum, drain confidence, and create persistent bottlenecks that prevent business growth. Entrepreneurs may mistakenly blame skills, motivation, or even the people around them when the real issue is a hidden mismatch in natural ways of taking action.

In this episode, JR Lay and Audrey Cannata reveal how the Kolbe A Index unlocks clarity not only about your own energy management but also about how to work more effectively with those around you. Learn how to identify and eliminate the unseen barriers to your growth, so you and your team can move forward with more confidence, alignment, and sustainable energy.

In this inspiring episode, host JR Lay talks with Lori Pine, executive leadership coach and former corporate VP at Anheuser-Busch, Coca-Cola, and Campbell’s, about what happens when you've checked all the boxes... but life still feels off. Lori shares her deeply personal journey of leaving the corporate world not out of desire, but out of necessity, and how that moment became a catalyst for reinvention, purpose, and JOY.

Regan shares the transformative power of functional medicine, the importance of sleep as a rejuvenation tool, and how visualization and clarity can spark a healthier, more purpose-driven path. This conversation dives into the heart of why so many entrepreneurs feel burnt out, disconnected, and unfulfilled—even after hitting major milestones. The solution? Reconnecting with love—for yourself, your mission, and your body’s innate wisdom.

This isn’t just about longevity—it’s about living with energy, purpose, and presence today.

If your brand feels invisible, it might be because you’re missing the foundation: a clear vision, a unique vibe, and a real reason to exist. When you rely on marketing buzzwords or AI-generated fluff, you risk sounding like everyone else. And in the age of commoditization—especially with AI accelerating that trend—what makes you stand out isn’t tech. It’s your authentic intelligence.

In this episode, Bobby Gillespie, founder of Propr and author of Build Your Brand Like You Give a Sht*, shares how to build a brand that people actually remember. He breaks down how to use personality + IP (intellectual property) to differentiate, why brand is really about reputation, and how curiosity and lived experience can drive authentic growth. If you want to stop being forgettable and start being unmistakable, this conversation is your roadmap.

That’s exactly where Jeremey Newberg, CEO of Capital Access, found himself at 50. Stagnant. Burned out. And wondering what it would take to break through.

In this episode, Jeremey shares how he transformed from a “grumpy grinder” into a “fantastic facilitator” by doing the deep inner work first. He unpacks the mindset shifts, frameworks (EOS, Strategic Coach, AMP), and personal practices that helped him move from scarcity to abundance—and how that shift is now leveling up his team and organization.

In this vulnerable and high-impact episode of the Level Up Business Podcast, JR Lay sits down with Ben Ward, bestselling author of Pluck the FUD and CEO of Forward Leadership, to explore how fear, pride, and ego can sabotage even the most successful entrepreneurs—from the inside out.

Ben shares the raw story of building a $56 million company by the age of 30… and then losing everything. Why? Hubris. Ego. Unchecked thoughts. But through the darkest moments—foreclosure, failure, identity crisis—he found a deeper truth: Your thoughts are not your friends. And they don’t have to define you.

In this powerful episode, JR sits down with wealth coach Lisa Smith, who helps six- and seven-figure entrepreneurs break through self-imposed financial ceilings and reach early retirement—without sacrificing their soul or sanity.

Together, they unpack the concept of your “deserve level”—a subconscious set point that can quietly sabotage your business growth, your wealth, and your self-worth. If you’ve ever felt like no matter how much you earn, you can’t seem to hold onto it... or like success triggers fear, guilt, or burnout... this conversation is for you.

Chris just returned from a month-long break—a mix of reflection, tropical beaches, and total disconnection. The twist? His business didn’t just survive… it thrived. For most B2B entrepreneurs, that kind of freedom sounds like a fantasy. But in this eye-opening episode, Chris joins JR Lay to reveal how it’s not only possible—but the natural result of reprogramming your beliefs and building the right internal operating system.

This conversation is an invitation to stop pushing and start flowing. Daniel shares the importance of intuition, the danger of ego-driven decisions, and how entrepreneurs can expand their capacity to help others—without burning out. Whether you're feeling stuck or sensing it’s time for your next level, this episode will shift your perspective and offer a path to clarity, healing, and growth.

In this episode, JR Lay is joined by marketing visionary and best-selling author Marcus Sheridan, whose new book Endless Customers provides a timely playbook for becoming the most trusted brand in your market. Marcus breaks down the four pillars that define market leaders today: say what others aren’t willing to say, show what others aren’t willing to show, sell in ways others aren’t willing to sell, and be more human than your competitors. From creating self-service sales tools to implementing lightning-fast lead follow-up, Marcus shares real-world strategies and mindset shifts that help you build a scalable, trust-based business that thrives—regardless of how platforms or algorithms change.

And here’s the danger—people can feel it. Whether consciously or not, your prospects, clients, and peers pick up on subtle facial cues and expressions that signal confidence, trust, and likability.

In this candid and entertaining episode, JR Lay catches up with Chris Gillett, a Headshot Specialist and Expression Coach (and former attorney!) at LikeTheRazor.com, to unpack the power of authentic visual communication. Discover why facial expression—not filters or fancy cameras—is the secret weapon to projecting confidence, trust, and charisma in a world that’s craving more authentic intelligence.

Chris shares how a single headshot changed the way he saw himself—and how he’s now helping entrepreneurs, leaders, and professionals do the same. If you want to look like someone others want to do business with, this episode will help you see yourself differently and show up with more confidence than ever before.

In this episode, Natasha Schiffman, entrepreneur and coach, joins host JR Lay to explore the psychological shifts necessary for business success. Natasha shares actionable strategies, including weekly accountability, goal harmony, and the ‘Pearl Habit’—a method for turning irritations into gratitude and growth. Listeners will learn how to reframe limiting beliefs, align their goals with their values, and transition from force to flow in their entrepreneurial journey.

We also explore the unique challenges of family-owned businesses, including succession planning, navigating financial conflicts, and ensuring fairness among heirs. Michael breaks down why many business owners avoid these tough conversations and how they can take proactive steps to secure their legacy while keeping family relationships intact.

Chad’s journey from leaving a secure career at Merrill Lynch to building his own wealth management firm is proof that success comes from taking bold action. He also shares the powerful story of an 18-foot waterfall jump in New Zealand that transformed his mindset on risk, decision-making, and leadership.

We dive deep into the unseen blocks that hold entrepreneurs back, uncovering why past failures often unconsciously dictate future decisions and how moving energy can drive execution with velocity. Jordan shares his unique perspective on the connection between inner mastery and business strategy, revealing why silence is the key to transformation and how it sets the foundation for making bold, strategic choices in uncertain times.

If you’ve ever felt stuck, overwhelmed, or held back by invisible barriers, this conversation is for you. Learn how to let go of force, embrace flow, and level up your business and life.

In this episode, JR Lay and Paul Fiore unpack how entrepreneurs can redefine success, reignite their purpose, and think even bigger. Paul shares his insights on innovation, storytelling, and how to sell a vision that inspires both customers and employees. Whether you're scaling your business or searching for your next Everest, this conversation will help you level up your mindset, mission, and meaning.

In this episode, Damien shares how implementing the Level Up Business OS transformed his approach to marketing, shifting his focus from transactional sales tactics to co-creating content, building meaningful relationships, and ultimately driving conversions. He reveals how setting a bold goal of 100 conversations with top MSP leaders not only elevated his brand but also unlocked new business opportunities.

In this episode of the Level Up Business Podcast, host JR Lay sits down with Jason Sipple, founder and CEO of Wheel of Wealth, to uncover why entrepreneurs face financial struggles—and how to fix them. Jason helps high-earning fathers solve cash flow problems, create financial stability, and scale their wealth.

The secret? A bigger vision and disciplined execution. Jason and JR break down why your vision for the future must be bigger than your present reality—and how developing a discipline around discipline can help you build long-term success. If you’re looking to break free from cash flow challenges and level up your business, this episode is for you.

With a focus on the importance of personal development and seeking help, JR discusses how he transformed his business by investing in himself and learning from industry leaders. He encourages listeners to embrace their past experiences as lessons for future success, highlighting the significance of taking actionable steps towards leveling up both personally and professionally.

Throughout the episode, JR provides practical advice on differentiating oneself in a competitive market, generating qualified leads, and measuring the ROI of marketing efforts, all aimed at empowering B2B entrepreneurs to thrive in the evolving landscape of business.