In this episode of Lightning RX, host Colette Nataf sits down with Brayal Valdez, Founder of Hevini Sporting, to explore how a teenager’s curiosity turned into a tennis gear brand that’s making waves across the sport.

Brayal shares how growing up as a tennis player and later rediscovering the game after watching Roger Federer sparked his obsession with racket design. Without formal training, he dove deep into materials, balance, and feel, eventually building his first prototype entirely on his own.

A viral TikTok video of his custom racket became the inflection point that transformed a hobby into a business. The unexpected attention led to testing opportunities with serious players, including Division 1 athletes, whose feedback helped refine Hevini’s early designs and validate his approach.

Brayal opens up about running every part of the business himself from product design and manufacturing to content creation and marketing, drawing on lessons learned from his earlier venture, IDK Warehouse, a vintage fashion brand he founded to fund his creative pursuits.

Hevini’s growth was fueled by authenticity and storytelling rather than big ad budgets. Instead of pushing polished campaigns, Brayal shared real footage of athletes using his gear, fostering trust through transparency. Strategic ambassador and affiliate programs expanded Hevini’s reach, while accessible pricing set the brand apart from major incumbents like Wilson and Babolat.

But scaling came with challenges. As more players joined, some questioned the fairness of the ambassador system, prompting Brayal to develop a more structured sponsorship model. He also discussed the immense financial and physical demands of pursuing tennis professionally and how Hevini aims to make the sport more inclusive.

What You’ll Learn:

• How a teenage experiment evolved into a fast-growing tennis brand
• The power of viral content in proving product-market fit
• Why authentic storytelling builds community and trust
• How to design a grassroots ambassador program that drives real traction
• The pricing strategy that made Hevini accessible to everyday players
• Lessons from transitioning a side project into a scalable DTC business
• How to respond to feedback while staying true to your vision
• The discipline of simplifying product, marketing, and focus

💡 Golden Nugget:

“Simplify relentlessly. Focus on what matters. Trust your vision more than every opinion.”

Connect with Brayal Valdez & Hevini Sporting

• 🔗 LinkedIn: Brayal Valdez
• 🌐 Website: hevini.com — “Founded by players, for players, we design gear with purpose.”

Connect with the Show:

• LinkedIn
• Website
• Spotify
• Amazon Music
• What if your passion project unexpectedly became the next big thing in sports gear?

  In this episode of Lightning RX, host Colette Nataf sits down with Brayal Valdez, Founder of Hevini Sporting, to explore how a teenager’s curiosity turned into a tennis gear brand that’s making waves across the sport.

  Brayal shares how growing up as a tennis player and later rediscovering the game after watching Roger Federer sparked his obsession with racket design. Without formal training, he dove deep into materials, balance, and feel, eventually building his first prototype entirely on his own.

  A viral TikTok video of his custom racket became the inflection point that transformed a hobby into a business. The unexpected attention led to testing opportunities with serious players, including Division 1 athletes, whose feedback helped refine Hevini’s early designs and validate his approach.

  Brayal opens up about running every part of the business himself from product design and manufacturing to content creation and marketing, drawing on lessons learned from his earlier venture, IDK Warehouse, a vintage fashion brand he founded to fund his creative pursuits.

  Hevini’s growth was fueled by authenticity and storytelling rather than big ad budgets. Instead of pushing polished campaigns, Brayal shared real footage of athletes using his gear, fostering trust through transparency. Strategic ambassador and affiliate programs expanded Hevini’s reach, while accessible pricing set the brand apart from major incumbents like Wilson and Babolat.

  But scaling came with challenges. As more players joined, some questioned the fairness of the ambassador system, prompting Brayal to develop a more structured sponsorship model. He also discussed the immense financial and physical demands of pursuing tennis professionally and how Hevini aims to make the sport more inclusive.

  What You’ll Learn:

  • How a teenage experiment evolved into a fast-growing tennis brand
  • The power of viral content in proving product-market fit
  • Why authentic storytelling builds community and trust
  • How to design a grassroots ambassador program that drives real traction
  • The pricing strategy that made Hevini accessible to everyday players
  • Lessons from transitioning a side project into a scalable DTC business
  • How to respond to feedback while staying true to your vision
  • The discipline of simplifying product, marketing, and focus
  
  

  💡 Golden Nugget:

  “Simplify relentlessly. Focus on what matters. Trust your vision more than every opinion.”

  Connect with Brayal Valdez & Hevini Sporting

  • 🔗 LinkedIn: Brayal Valdez
  • 🌐 Website: hevini.com — “Founded by players, for players, we design gear with purpose.”
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>0679406a-e7db-450f-992a-e4aa2b042381Tue, 14 Oct 2025 09:00:00 -050018:30falsefullFrom Refugee Camps to Healthcare Systems: Jennifer Gendron on Scaling Language Access with TarjimlyWhat if the biggest barrier in healthcare wasn’t access to doctors—but the ability to understand them?

  In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Gendron, an ex-Therapist turned “Tech for Good” growth leader, consultant, and speaker, to explore how she’s helping scale Tarjimly, a mission-driven platform transforming language access for patients and providers.

  Tarjimly began in 2018 when its founder saw how language barriers in refugee camps created life-threatening challenges. Today, the organization partners with healthcare systems to deliver high-quality interpretation and translation services, blending AI innovation with human expertise. Jennifer shares how she went from clinical work to leadership in growth-stage startups, and how Tarjimly is tackling an industry where language services have long been stagnant and commoditized.

  What You’ll Learn:

  • How Jennifer transitioned from therapist to growth leader in mission driven tech
  • How Tarjimly evolved from serving refugees to building B2B healthcare partnerships
  • Why language access is often treated as a “checkbox” service in healthcare, and how Tarjimly is changing that
  • The challenges of competing in a commoditized industry and why mid-size health systems are early adopters
  • How AI + human interpreters together deliver better patient outcomes
  • Why startups must resist the “spray and pray” go-to-market approach
  • The importance of keeping marketing and client-facing teams gritty, nimble, and in-house
  • Jennifer’s advice for founders: simplify your solution, focus on urgent problems, and measure real impact
  
  

  💡 Golden Nugget:

  “Healthcare is complicated. Your solution can’t be. Solve urgent problems with clarity and measurable outcomes—that’s how you scale impact.”

  Connect with Jennifer Gendron & Tarjimly

  • LinkedIn: Jennifer Gendron
  • Website: tarjimly.org
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the biggest barrier in healthcare wasn’t access to doctors—but the ability to understand them?

  In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Gendron, an ex-Therapist turned “Tech for Good” growth leader, consultant, and speaker, to explore how she’s helping scale Tarjimly, a mission-driven platform transforming language access for patients and providers.

  Tarjimly began in 2018 when its founder saw how language barriers in refugee camps created life-threatening challenges. Today, the organization partners with healthcare systems to deliver high-quality interpretation and translation services, blending AI innovation with human expertise. Jennifer shares how she went from clinical work to leadership in growth-stage startups, and how Tarjimly is tackling an industry where language services have long been stagnant and commoditized.

  What You’ll Learn:

  • How Jennifer transitioned from therapist to growth leader in mission driven tech
  • How Tarjimly evolved from serving refugees to building B2B healthcare partnerships
  • Why language access is often treated as a “checkbox” service in healthcare, and how Tarjimly is changing that
  • The challenges of competing in a commoditized industry and why mid-size health systems are early adopters
  • How AI + human interpreters together deliver better patient outcomes
  • Why startups must resist the “spray and pray” go-to-market approach
  • The importance of keeping marketing and client-facing teams gritty, nimble, and in-house
  • Jennifer’s advice for founders: simplify your solution, focus on urgent problems, and measure real impact
  
  

  💡 Golden Nugget:

  “Healthcare is complicated. Your solution can’t be. Solve urgent problems with clarity and measurable outcomes—that’s how you scale impact.”

  Connect with Jennifer Gendron & Tarjimly

  • LinkedIn: Jennifer Gendron
  • Website: tarjimly.org
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>7d6fa317-ab57-498f-aa59-e9c3fbec3e6dMon, 13 Oct 2025 09:00:00 -050018:28falsefullYour Health’s New Sidekick: Anna Insam on Building Kleo, the Central Hub for Women’s WellnessWhat if managing your health felt less overwhelming and more like having a trusted sidekick by your side?

  In this episode of Lightning RX, host Colette Nataf sits down with Anna Insam, founder of Kleo Health, Draper Founders Program alum, and gender-based violence survivor turned activist. Anna shares how she’s building a platform that simplifies healthcare and puts control back in the hands of women.

  Kleo isn’t just another health app; it’s a personalized health companion that helps women track appointments, store records, and receive AI-powered, doctor-verified guidance on screenings, fertility, chronic conditions, and overall wellness. From gratitude check-ins to treatment timelines, Kleo centralizes the messy world of health management into one supportive hub.

  Anna opens up about her journey from conducting early user research and prototyping Kleo with her physician father, to attracting her first 35 users organically through Instagram, and evolving into a scalable platform designed to secure generational health. Along the way, she discusses her approach to risk-taking, marketing with empathy, and staying resilient as a founder in the healthcare space.

  What You’ll Learn:

  • Why health management is overwhelming and how Kleo simplifies it
  • How Anna’s lived experiences and early user interviews shaped Kleo’s design
  • The three main user groups Kleo serves: women with general health needs, those with chronic conditions, and women navigating fertility and motherhood
  • How Kleo blends AI with doctor-verified content for personalization and trust
  • Why authenticity and empathy are essential for marketing healthcare products
  • The role of community, mentorship, and resilience in early-stage entrepreneurship
  • Anna’s lessons on risk, iteration, and building with execution in mind
  
  

  💡 Golden Nugget:

  “Execution is where most people get stuck. It’s not about just having a plan, it’s about having a helping hand to guide you through it.”

  Connect with Anna Insam & Kleo Health

  • 🔗 LinkedIn: Anna Insam
  • 📧 Email: insamanna@gmail.com
  • 🌐 Website: kleohealth.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if managing your health felt less overwhelming and more like having a trusted sidekick by your side?

  In this episode of Lightning RX, host Colette Nataf sits down with Anna Insam, founder of Kleo Health, Draper Founders Program alum, and gender-based violence survivor turned activist. Anna shares how she’s building a platform that simplifies healthcare and puts control back in the hands of women.

  Kleo isn’t just another health app; it’s a personalized health companion that helps women track appointments, store records, and receive AI-powered, doctor-verified guidance on screenings, fertility, chronic conditions, and overall wellness. From gratitude check-ins to treatment timelines, Kleo centralizes the messy world of health management into one supportive hub.

  Anna opens up about her journey from conducting early user research and prototyping Kleo with her physician father, to attracting her first 35 users organically through Instagram, and evolving into a scalable platform designed to secure generational health. Along the way, she discusses her approach to risk-taking, marketing with empathy, and staying resilient as a founder in the healthcare space.

  What You’ll Learn:

  • Why health management is overwhelming and how Kleo simplifies it
  • How Anna’s lived experiences and early user interviews shaped Kleo’s design
  • The three main user groups Kleo serves: women with general health needs, those with chronic conditions, and women navigating fertility and motherhood
  • How Kleo blends AI with doctor-verified content for personalization and trust
  • Why authenticity and empathy are essential for marketing healthcare products
  • The role of community, mentorship, and resilience in early-stage entrepreneurship
  • Anna’s lessons on risk, iteration, and building with execution in mind
  
  

  💡 Golden Nugget:

  “Execution is where most people get stuck. It’s not about just having a plan, it’s about having a helping hand to guide you through it.”

  Connect with Anna Insam & Kleo Health

  • 🔗 LinkedIn: Anna Insam
  • 📧 Email: insamanna@gmail.com
  • 🌐 Website: kleohealth.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>86b5cc6c-e975-4d3c-8e79-65ef099507b9Fri, 10 Oct 2025 09:00:00 -050019:14falsefullFrom Spreadsheets to Cymetryc: Jennifer Lyle on Modernizing Health IT ValidationWhat if the biggest risk to patient safety wasn’t the software itself but the outdated way hospitals still test and validate it?

  In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Lyle, Chief Innovation Officer at Cymetryc, to explore how she’s helping hospitals move beyond spreadsheets and Word docs to a modern, standardized approach for software validation.

  Jennifer shares the journey from founding Software Testing Solutions in 1999 to launching Cymetryc as a category defining platform during the pandemic. With over 25 years of experience helping hospitals and labs test third-party systems, she’s seen firsthand how the industry evolved from “best-of-breed” systems to massive platforms like Epic and Cerner, while validation practices remained stuck in the past.

  From navigating regulatory documentation for CAP, JCO, and ISO inspections, to solving the problems laboratorians didn’t even realize they could fix, Jennifer explains how Cymetryc makes validation faster, easier, and safer for healthcare IT teams. She also opens up about the challenges of marketing in a conservative industry, building partnerships with vendors like Abbott, and creating case studies that prove real-world value.

  What You’ll Learn:

  • Why healthcare validation hasn’t evolved in 25 years and why that’s dangerous
  • How Cymetryc replaces outdated spreadsheets with visibility, control, and efficiency
  • The challenges of “category creation” in healthcare IT
  • Why customer research and feedback loops shaped Cymetryc’s product design
  • How vendor partnerships accelerate adoption and credibility
  • Why laboratorians are reluctant marketers—and how case studies build trust
  • The importance of timing and touchpoints in healthcare sales cycles
  • Jennifer’s advice for startups: speak to the whole stakeholder path, not just the buyer
  
  

  💡 Golden Nugget:

  “Healthcare doesn’t need more rocks in its shoes. Validation shouldn’t be painful—it should be standardized, streamlined, and built for patient safety.”

  Connect with Jennifer Lyle & Cymetryc

  • 🔗 LinkedIn: Jennifer Lyle
  • 🌐 Website: cymetryc.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the biggest risk to patient safety wasn’t the software itself but the outdated way hospitals still test and validate it?

  In this episode of Lightning RX, host Colette Nataf sits down with Jennifer Lyle, Chief Innovation Officer at Cymetryc, to explore how she’s helping hospitals move beyond spreadsheets and Word docs to a modern, standardized approach for software validation.

  Jennifer shares the journey from founding Software Testing Solutions in 1999 to launching Cymetryc as a category defining platform during the pandemic. With over 25 years of experience helping hospitals and labs test third-party systems, she’s seen firsthand how the industry evolved from “best-of-breed” systems to massive platforms like Epic and Cerner, while validation practices remained stuck in the past.

  From navigating regulatory documentation for CAP, JCO, and ISO inspections, to solving the problems laboratorians didn’t even realize they could fix, Jennifer explains how Cymetryc makes validation faster, easier, and safer for healthcare IT teams. She also opens up about the challenges of marketing in a conservative industry, building partnerships with vendors like Abbott, and creating case studies that prove real-world value.

  What You’ll Learn:

  • Why healthcare validation hasn’t evolved in 25 years and why that’s dangerous
  • How Cymetryc replaces outdated spreadsheets with visibility, control, and efficiency
  • The challenges of “category creation” in healthcare IT
  • Why customer research and feedback loops shaped Cymetryc’s product design
  • How vendor partnerships accelerate adoption and credibility
  • Why laboratorians are reluctant marketers—and how case studies build trust
  • The importance of timing and touchpoints in healthcare sales cycles
  • Jennifer’s advice for startups: speak to the whole stakeholder path, not just the buyer
  
  

  💡 Golden Nugget:

  “Healthcare doesn’t need more rocks in its shoes. Validation shouldn’t be painful—it should be standardized, streamlined, and built for patient safety.”

  Connect with Jennifer Lyle & Cymetryc

  • 🔗 LinkedIn: Jennifer Lyle
  • 🌐 Website: cymetryc.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>22a74856-2b13-40bb-970e-916b786697caThu, 09 Oct 2025 09:00:00 -050016:55falsefullFrom Crisis to Clarity: Dr. Adrijana Kekic on Longevity, Women’s Health, and Building FuturomeWhat if the key to longevity wasn’t about hacks and trends—but about precision data, systems biology, and truly knowing yourself?

  In this episode of Lightning RX, host Colette Nataff, founder of Lightning GTM, sits down with Dr. Adrijana Kekic, CEO & Founder of Futurome, Longevity Pharmacist™, and Board Member at The Pause Technologies. Together, they explore how Dr. Kekic is helping leaders, executives, and high performers extend not just their lifespan, but their healthspan, with science-backed precision tools.

  Dr. Kekic shares how a near-death health crisis fueled her mission to challenge the reactive model of healthcare. With Futurome, she’s pioneering longevity programs that combine systems biology, advanced testing, and digital twins to create personalized, data-driven interventions. She also introduces Aurrea, Futurome’s women’s health platform, designed to close critical gaps in care and empower women with actionable insights.

  What You’ll Learn:

  • How Dr. Kekic’s personal health scare inspired the founding of Futurome
  • Why focusing on healthspan is as important as lifespan
  • The science behind digital twins and their role in precision health
  • How women’s health has been underserved and how Aurrea is changing that
  • The six pillars of lifestyle medicine: nutrition, movement, sleep, stress, relationships, and substances
  • Why storytelling and authenticity are essential to making science relatable
  • How Futurome balances innovation with trust by staying self-funded and client-focused
  • Dr. Kekic’s advice for founders: simplify the science, build with integrity, and use stories to connect
  
  

  💡 Golden Nugget:

  “Precision data is powerful, but it only matters if people can trust it, understand it, and act on it.”

  Connect with Dr. Adrijana Kekic & Futurome™

  • LinkedIn: linkedin.com/in/adrijanakekic
  • Website: futurome.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  • If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!
  
  ]]>What if the key to longevity wasn’t about hacks and trends—but about precision data, systems biology, and truly knowing yourself?

  In this episode of Lightning RX, host Colette Nataff, founder of Lightning GTM, sits down with Dr. Adrijana Kekic, CEO & Founder of Futurome, Longevity Pharmacist™, and Board Member at The Pause Technologies. Together, they explore how Dr. Kekic is helping leaders, executives, and high performers extend not just their lifespan, but their healthspan, with science-backed precision tools.

  Dr. Kekic shares how a near-death health crisis fueled her mission to challenge the reactive model of healthcare. With Futurome, she’s pioneering longevity programs that combine systems biology, advanced testing, and digital twins to create personalized, data-driven interventions. She also introduces Aurrea, Futurome’s women’s health platform, designed to close critical gaps in care and empower women with actionable insights.

  What You’ll Learn:

  • How Dr. Kekic’s personal health scare inspired the founding of Futurome
  • Why focusing on healthspan is as important as lifespan
  • The science behind digital twins and their role in precision health
  • How women’s health has been underserved and how Aurrea is changing that
  • The six pillars of lifestyle medicine: nutrition, movement, sleep, stress, relationships, and substances
  • Why storytelling and authenticity are essential to making science relatable
  • How Futurome balances innovation with trust by staying self-funded and client-focused
  • Dr. Kekic’s advice for founders: simplify the science, build with integrity, and use stories to connect
  
  

  💡 Golden Nugget:

  “Precision data is powerful, but it only matters if people can trust it, understand it, and act on it.”

  Connect with Dr. Adrijana Kekic & Futurome™

  • LinkedIn: linkedin.com/in/adrijanakekic
  • Website: futurome.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  • If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!
  
  ]]>4fc3b08c-c48d-45f4-b007-42f27bb0ab86Wed, 01 Oct 2025 09:00:00 -050019:01falsefullAI, Privacy, and the Future of Advertising: Rio Longacre on Navigating Disruption in Ad TechWhat if the biggest forces shaping advertising today weren’t just creative ideas, but regulations, algorithms, and AI-driven disruption?

  In this episode of Lightning RX, host Colette Nataf sits down with Rio Longacre, Partner at Cordera (part of Omnicom), to explore how data privacy, artificial intelligence, and shifting ad models are rewriting the playbook for brands, publishers, and agencies alike.

  Rio shares his journey from media planner to management consultant to ad tech strategist, where he’s worked with global brands, startups, and platforms like AWS to pioneer privacy-first data collaboration and clean room solutions. Along the way, he’s had a front-row seat to how AI and regulation are reshaping the business of advertising.

  What You’ll Learn:

  • How GDPR, CCPA, and HIPAA are forcing companies to rethink data collection and compliance
  • Why AI is transforming ad operations from trafficking and placements to brand safety and verification
  • The downstream effects of AI-driven brand safety on journalism and publisher revenue
  • How AI-powered search engines disrupt referral traffic and threaten traditional advertising models
  • Why real-time, AI-driven decision-making is replacing slow marketing mix models
  • The impact of automation on junior ad ops roles—and why senior leaders benefit from AI acceleration
  • How new jobs and industries will emerge as others disappear, just as UX/UI design did in the digital age
  • Why great technology isn’t enough for healthcare startups—go-to-market strategy is critical
  
  

  💡 Golden Nugget:

  “AI isn’t just automating advertising—it’s redefining the economics of media, data, and work itself.”

  Connect with Rio Longacre

  • LinkedIn: linkedin.com/in/riolongacre
  • Fast Company: board.fastcompany.com/profile/Rio-Longacre-Managing-Director-Slalom-Consulting
  • Medium: medium.com/@rio.longacre
  • Podcast: open.spotify.com/show/0E3peWr2JsFkw5B5q2uW6H
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the biggest forces shaping advertising today weren’t just creative ideas, but regulations, algorithms, and AI-driven disruption?

  In this episode of Lightning RX, host Colette Nataf sits down with Rio Longacre, Partner at Cordera (part of Omnicom), to explore how data privacy, artificial intelligence, and shifting ad models are rewriting the playbook for brands, publishers, and agencies alike.

  Rio shares his journey from media planner to management consultant to ad tech strategist, where he’s worked with global brands, startups, and platforms like AWS to pioneer privacy-first data collaboration and clean room solutions. Along the way, he’s had a front-row seat to how AI and regulation are reshaping the business of advertising.

  What You’ll Learn:

  • How GDPR, CCPA, and HIPAA are forcing companies to rethink data collection and compliance
  • Why AI is transforming ad operations from trafficking and placements to brand safety and verification
  • The downstream effects of AI-driven brand safety on journalism and publisher revenue
  • How AI-powered search engines disrupt referral traffic and threaten traditional advertising models
  • Why real-time, AI-driven decision-making is replacing slow marketing mix models
  • The impact of automation on junior ad ops roles—and why senior leaders benefit from AI acceleration
  • How new jobs and industries will emerge as others disappear, just as UX/UI design did in the digital age
  • Why great technology isn’t enough for healthcare startups—go-to-market strategy is critical
  
  

  💡 Golden Nugget:

  “AI isn’t just automating advertising—it’s redefining the economics of media, data, and work itself.”

  Connect with Rio Longacre

  • LinkedIn: linkedin.com/in/riolongacre
  • Fast Company: board.fastcompany.com/profile/Rio-Longacre-Managing-Director-Slalom-Consulting
  • Medium: medium.com/@rio.longacre
  • Podcast: open.spotify.com/show/0E3peWr2JsFkw5B5q2uW6H
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>49021197-d05e-4ee1-b574-556ac1947e60Tue, 30 Sep 2025 09:00:00 -050020:37falsefullFrom Code to Clinics: Mike Lord on Scaling Psychiatry Practices with Data and DisciplineWhat if the future of mental health care wasn’t just about better treatment, but about better business practices that keep clinics alive and thriving?

  In this episode of Lightning RX, host Colette Nataf sits down with Mike Lord, founder of MindPractice, to explore how he went from building custom software in the dot-com era to transforming struggling psychiatry practices into profitable, scalable businesses.

  Mike shares how an unexpected request from his sister, a psychiatrist, pulled him into the world of healthcare operations, and how his background in software, marketing systems, and business consulting gave him the tools to help her practice triple revenue and double profit margins. From there, he began working with other clinician-owned practices, helping doctors do what med school never taught them: run a business.

  What You’ll Learn:

  • How Mike transitioned from software development to digital marketing to healthcare consulting
  • Why most psychiatrists and clinicians struggle with operations, P&Ls, and team management
  • How MindPractice helps private practices improve systems, reduce burnout, and scale effectively
  • Why turnover is so high in psych offices, and the case for fewer, higher, paid, better-trained staff
  • The importance of data driven decisions for patient acquisition, scheduling, and retention
  • Why follow-up appointments (not first visits) determine profitability in psychiatry practices
  • Lessons from failures, pivots, and studying both scaled and failed companies
  • Why consistency, process, and systems, not silver bullets, are the keys to long-term success
  
  

  💡 Golden Nugget:

  “Business is simple if you make it simple. Most practices complicate it, when the real wins come from consistency, data, and disciplined execution.”

  Connect with Mike Lord

  • LinkedIn: linkedin.com/in/whymikelord
  • Website: MindPractice
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the future of mental health care wasn’t just about better treatment, but about better business practices that keep clinics alive and thriving?

  In this episode of Lightning RX, host Colette Nataf sits down with Mike Lord, founder of MindPractice, to explore how he went from building custom software in the dot-com era to transforming struggling psychiatry practices into profitable, scalable businesses.

  Mike shares how an unexpected request from his sister, a psychiatrist, pulled him into the world of healthcare operations, and how his background in software, marketing systems, and business consulting gave him the tools to help her practice triple revenue and double profit margins. From there, he began working with other clinician-owned practices, helping doctors do what med school never taught them: run a business.

  What You’ll Learn:

  • How Mike transitioned from software development to digital marketing to healthcare consulting
  • Why most psychiatrists and clinicians struggle with operations, P&Ls, and team management
  • How MindPractice helps private practices improve systems, reduce burnout, and scale effectively
  • Why turnover is so high in psych offices, and the case for fewer, higher, paid, better-trained staff
  • The importance of data driven decisions for patient acquisition, scheduling, and retention
  • Why follow-up appointments (not first visits) determine profitability in psychiatry practices
  • Lessons from failures, pivots, and studying both scaled and failed companies
  • Why consistency, process, and systems, not silver bullets, are the keys to long-term success
  
  

  💡 Golden Nugget:

  “Business is simple if you make it simple. Most practices complicate it, when the real wins come from consistency, data, and disciplined execution.”

  Connect with Mike Lord

  • LinkedIn: linkedin.com/in/whymikelord
  • Website: MindPractice
  
  

  Connect with the Show:

  • LinkedIn
  • Website
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  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>e875b8b0-f60e-47ab-bd1d-dc561a78636bFri, 26 Sep 2025 09:00:00 -050021:52falsefullFrom Genomes to Growth: Nadav Weinberg on Precision Medicine, Data, and Scaling VelseraWhat if cancer treatment could be tailored not just to a diagnosis, but to you, your unique biology, history, and biomarkers?

  In this episode of Lightning RX, host Colette Nataf sits down with Nadav Weinberg, Chief Commercial Officer at Velsera, to explore how precision medicine is transforming healthcare. Velsera acts as the “connective tissue” of precision medicine, bridging labs, bioinformatics, and data ecosystems to enable personalized treatment for patients.

  Nadav shares insights from scaling multiple companies, including two unicorns and four successful exits, bringing his B2B SaaS growth expertise into the healthcare space. He breaks down:

  What You’ll Learn:

  • How next-generation sequencing (NGS) data powers patient-specific treatments in oncology
  • Why interoperability across labs, providers, and pharma is the missing piece in U.S. healthcare
  • How Velsera supports both lab pipelines and large-scale bioinformatic research
  • The trust, compliance, and partnerships that helped secure early government contracts
  • Lessons on scaling from zero to one, building credibility, and setting the right culture in high-growth companies
  • Why aligning product-market fit, customer trust, and scalable infrastructure is critical in healthtech
  
  

  💡 Golden Nugget:

  “Innovation is not just about the science, it’s about connecting the ecosystem, earning trust, and scaling responsibly.”

  Connect with Nadav Weinberg

  • LinkedIn: linkedin.com/in/nadavweinberg
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if cancer treatment could be tailored not just to a diagnosis, but to you, your unique biology, history, and biomarkers?

  In this episode of Lightning RX, host Colette Nataf sits down with Nadav Weinberg, Chief Commercial Officer at Velsera, to explore how precision medicine is transforming healthcare. Velsera acts as the “connective tissue” of precision medicine, bridging labs, bioinformatics, and data ecosystems to enable personalized treatment for patients.

  Nadav shares insights from scaling multiple companies, including two unicorns and four successful exits, bringing his B2B SaaS growth expertise into the healthcare space. He breaks down:

  What You’ll Learn:

  • How next-generation sequencing (NGS) data powers patient-specific treatments in oncology
  • Why interoperability across labs, providers, and pharma is the missing piece in U.S. healthcare
  • How Velsera supports both lab pipelines and large-scale bioinformatic research
  • The trust, compliance, and partnerships that helped secure early government contracts
  • Lessons on scaling from zero to one, building credibility, and setting the right culture in high-growth companies
  • Why aligning product-market fit, customer trust, and scalable infrastructure is critical in healthtech
  
  

  💡 Golden Nugget:

  “Innovation is not just about the science, it’s about connecting the ecosystem, earning trust, and scaling responsibly.”

  Connect with Nadav Weinberg

  • LinkedIn: linkedin.com/in/nadavweinberg
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>4302cab3-f827-479f-80da-0258947b9c46Thu, 25 Sep 2025 09:00:00 -050024:59falsefullFrom Wall Street to Gut Health: Gary Lu on Scaling InFoods and Redefining IBS CareWhat if the most effective treatment for irritable bowel syndrome (IBS) wasn’t another drug—but a simple blood test that tells you which foods to avoid?

  In this episode of Lightning RX, host Colette Nataf sits down with Gary Lu, CPA, Chief Financial Officer, transformative leader, and finance technologist, to explore how a 50-year-old NASDAQ-listed company is reinventing itself with InFoods, a breakthrough diagnostic and therapeutic for IBS. Instead of vague food sensitivity lists, InFoods pinpoints one or two trigger foods validated through clinical trials, offering patients a drug-free way to reduce pain, bloating, and discomfort.

  Gary shares his journey from finance and enterprise tech to healthcare innovation, including his experience scaling companies from 70 to 700 employees. He explains how he’s bringing startup agility into a legacy company to launch a first of its kind product that the FDA even evaluated alongside IBS drugs, and outperformed.

  What You’ll Learn:

  • Why IBS drugs leave major treatment gaps, and how InFoods provides a better alternative
  • How InFoods bridges diagnostics and therapy to empower patients with precision food insights
  • The strategy behind launching through both physicians and direct to consumer telehealth
  • Why physician education and peer-reviewed data are critical for credibility in healthcare
  • How AI-powered patient guidance helps sustain results through recipes and lifestyle support
  • The challenges of scaling a D2C healthcare product that requires education and behavior change
  • Why smart storytelling, branding, and building champions are as vital as the science itself
  • The importance of balancing corporate strategy, market access, and patient experience
  
  

  💡 Golden Nugget:

  “Great healthcare products don’t just mask symptoms they get to the root cause. InFoods is about giving IBS patients their lives back, one meal at a time.”

  Connect with Gary Lu

  • LinkedIn: linkedin.com/in/garylucpa
  • Website: garylucpa.com
  • Company: forgeoptima.org
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the most effective treatment for irritable bowel syndrome (IBS) wasn’t another drug—but a simple blood test that tells you which foods to avoid?

  In this episode of Lightning RX, host Colette Nataf sits down with Gary Lu, CPA, Chief Financial Officer, transformative leader, and finance technologist, to explore how a 50-year-old NASDAQ-listed company is reinventing itself with InFoods, a breakthrough diagnostic and therapeutic for IBS. Instead of vague food sensitivity lists, InFoods pinpoints one or two trigger foods validated through clinical trials, offering patients a drug-free way to reduce pain, bloating, and discomfort.

  Gary shares his journey from finance and enterprise tech to healthcare innovation, including his experience scaling companies from 70 to 700 employees. He explains how he’s bringing startup agility into a legacy company to launch a first of its kind product that the FDA even evaluated alongside IBS drugs, and outperformed.

  What You’ll Learn:

  • Why IBS drugs leave major treatment gaps, and how InFoods provides a better alternative
  • How InFoods bridges diagnostics and therapy to empower patients with precision food insights
  • The strategy behind launching through both physicians and direct to consumer telehealth
  • Why physician education and peer-reviewed data are critical for credibility in healthcare
  • How AI-powered patient guidance helps sustain results through recipes and lifestyle support
  • The challenges of scaling a D2C healthcare product that requires education and behavior change
  • Why smart storytelling, branding, and building champions are as vital as the science itself
  • The importance of balancing corporate strategy, market access, and patient experience
  
  

  💡 Golden Nugget:

  “Great healthcare products don’t just mask symptoms they get to the root cause. InFoods is about giving IBS patients their lives back, one meal at a time.”

  Connect with Gary Lu

  • LinkedIn: linkedin.com/in/garylucpa
  • Website: garylucpa.com
  • Company: forgeoptima.org
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>c0d32101-154b-444b-814d-6f722ee8a37cWed, 24 Sep 2025 09:00:00 -050024:56falsefullFrom LinkedIn Hive to Future of Tech: Karisa Schroeder on Building Community in a Changing IndustryWhat if the next wave of tech innovation wasn’t about algorithms or apps but about people coming together to share knowledge, collaborate, and build with purpose?

  In this episode of Lightning RX, host Colette Nataf sits down with Karisa Schroeder, founder of Future of Tech and product marketer at MediaRadar. With nearly 10,000 followers on LinkedIn and years of experience building authentic industry connections, Karisa is transforming that momentum into a cross-industry community designed to make technology serve humanity, not replace it.

  Karisa shares how Future of Tech grew out of her personal “hive” of trusted peers, and why she believes collaboration across silos is the key to navigating a rapidly changing workplace. From veterans eager to share knowledge to newcomers searching for guidance, Future of Tech creates a space where curiosity, ethics, and community drive innovation forward.

  What You’ll Learn:

  • Why Karisa founded Future of Tech after building a personal brand and network online
  • How her “hive” of trusted collaborators became the seed for a broader community
  • The role of curiosity, questions, and feedback in shaping early-stage ideas
  • Why she believes tech should serve humanity not replace it
  • How AI is reshaping marketing, pricing, and collaboration in real time
  • The challenges of balancing passion, vision, and financial investment as a founder
  • The importance of saying “yes” and “no” strategically when building community
  • Why creating a safe and welcoming space is essential for sustainable innovation
  
  

  💡 Golden Nugget:

  “If there weren’t the crazy ones, we’d never have new innovations. Future of Tech is about giving those ideas—and the people behind them—a place to grow.”

  Connect with Karisa Schroeder

  • LinkedIn: linkedin.com/in/karisaschroeder
  • Portfolio: karisaschroeder.com
  • Website: futureoftech.ai
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the next wave of tech innovation wasn’t about algorithms or apps but about people coming together to share knowledge, collaborate, and build with purpose?

  In this episode of Lightning RX, host Colette Nataf sits down with Karisa Schroeder, founder of Future of Tech and product marketer at MediaRadar. With nearly 10,000 followers on LinkedIn and years of experience building authentic industry connections, Karisa is transforming that momentum into a cross-industry community designed to make technology serve humanity, not replace it.

  Karisa shares how Future of Tech grew out of her personal “hive” of trusted peers, and why she believes collaboration across silos is the key to navigating a rapidly changing workplace. From veterans eager to share knowledge to newcomers searching for guidance, Future of Tech creates a space where curiosity, ethics, and community drive innovation forward.

  What You’ll Learn:

  • Why Karisa founded Future of Tech after building a personal brand and network online
  • How her “hive” of trusted collaborators became the seed for a broader community
  • The role of curiosity, questions, and feedback in shaping early-stage ideas
  • Why she believes tech should serve humanity not replace it
  • How AI is reshaping marketing, pricing, and collaboration in real time
  • The challenges of balancing passion, vision, and financial investment as a founder
  • The importance of saying “yes” and “no” strategically when building community
  • Why creating a safe and welcoming space is essential for sustainable innovation
  
  

  💡 Golden Nugget:

  “If there weren’t the crazy ones, we’d never have new innovations. Future of Tech is about giving those ideas—and the people behind them—a place to grow.”

  Connect with Karisa Schroeder

  • LinkedIn: linkedin.com/in/karisaschroeder
  • Portfolio: karisaschroeder.com
  • Website: futureoftech.ai
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>b8cefc08-2737-43e2-9379-33ab6c6b249dFri, 19 Sep 2025 09:00:00 -050014:35falsefullFrom Community to Collaboration: Dr. Oghosa Evbuomwan on Shaping the Future of Tech in HealthcareWhat if the real innovation in tech wasn’t about the tools themselves but about how people come together to use them?

  In this episode of Lightning RX, host Colette Nataf sits down with Dr. Oghosa Evbuomwan, physician-executive, digital health strategist, and founder of Future of Tech. With a background spanning oncology, public health, and technology, Oghosa is building a cross-industry community designed to help innovators from fresh graduates to veteran leaders collaborate, share knowledge, and create ethical solutions that truly serve humanity.

  Oghosa shares how her experiences in global health and digital transformation shaped her perspective on the changing “way of work.” She dives into the need for spaces where technical skills can be exchanged across industries, where AI is harnessed responsibly, and where innovation strengthens communities rather than replacing them. From her early vision to her upcoming platform launch, Oghosa explains how Future of Tech is designed to empower leaders, founders, and builders with the support they need to create lasting impact.

  What You’ll Learn:

  • Why Oghosa founded Future of Tech as a community-first initiative
  • How her career in medicine and public health informs her approach to digital innovation
  • The role of ethics in shaping the future of AI and health tech
  • Why collaboration across silos leads to more sustainable innovation
  • How she built a strong early following and what she calls her “hive”
  • The vision for Future of Tech as both a digital platform and movement
  • Lessons for founders on curiosity, resilience, and surrounding yourself with the right people
  • Why “crazy ideas” are often the sparks that move industries forward
  
  

  💡 Golden Nugget:

  “If there weren’t the crazy ones, we’d never have new innovations. The future belongs to those willing to imagine something different, and then build it.”

  Connect with Dr. Oghosa Evbuomwan

  • LinkedIn: linkedin.com/in/oghosaevbuomwan
  • Website: docoghosa.wixsite.com/portfolio 
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the real innovation in tech wasn’t about the tools themselves but about how people come together to use them?

  In this episode of Lightning RX, host Colette Nataf sits down with Dr. Oghosa Evbuomwan, physician-executive, digital health strategist, and founder of Future of Tech. With a background spanning oncology, public health, and technology, Oghosa is building a cross-industry community designed to help innovators from fresh graduates to veteran leaders collaborate, share knowledge, and create ethical solutions that truly serve humanity.

  Oghosa shares how her experiences in global health and digital transformation shaped her perspective on the changing “way of work.” She dives into the need for spaces where technical skills can be exchanged across industries, where AI is harnessed responsibly, and where innovation strengthens communities rather than replacing them. From her early vision to her upcoming platform launch, Oghosa explains how Future of Tech is designed to empower leaders, founders, and builders with the support they need to create lasting impact.

  What You’ll Learn:

  • Why Oghosa founded Future of Tech as a community-first initiative
  • How her career in medicine and public health informs her approach to digital innovation
  • The role of ethics in shaping the future of AI and health tech
  • Why collaboration across silos leads to more sustainable innovation
  • How she built a strong early following and what she calls her “hive”
  • The vision for Future of Tech as both a digital platform and movement
  • Lessons for founders on curiosity, resilience, and surrounding yourself with the right people
  • Why “crazy ideas” are often the sparks that move industries forward
  
  

  💡 Golden Nugget:

  “If there weren’t the crazy ones, we’d never have new innovations. The future belongs to those willing to imagine something different, and then build it.”

  Connect with Dr. Oghosa Evbuomwan

  • LinkedIn: linkedin.com/in/oghosaevbuomwan
  • Website: docoghosa.wixsite.com/portfolio 
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>630c80a5-3873-4569-b8ee-d2725f0ff5e3Thu, 18 Sep 2025 09:00:00 -050014:31falsefullFrom Struggle to Safe Spaces: Emily Kapszukiewicz on Building Squirrel Space for ADHD & BeyondWhat if burnout, misdiagnosis, and personal struggle weren’t the end of your story—but the beginning of a movement to reimagine healthcare and community?

  In this episode of Lightning RX, host Colette Nataf sits down with Emily Kapszukiewicz, CEO of Squirrel Space, a community and platform designed to support people who struggle in traditional environments—particularly those with ADHD. From her own health battles and psychiatric hospitalization to launching an innovative Public Benefit Corporation, Emily shares how vulnerability, creativity, and resilience became the foundation for her entrepreneurial journey.

  Emily opens up about the dangers of overprescription, her experience with the failures of the healthcare system, and how art, therapy, and play helped her heal. She explains how Squirrel Space blends digital connection, physical spaces, and ADHD-friendly kits to create safe environments where people can thrive. Along the way, she highlights the power of turning setbacks into strengths, leaning into authenticity, and building trust-driven communities.

  What You’ll Learn:

  • Emily’s journey from burnout and psychiatric hospitalization to entrepreneurship
  • Why she reframed ADHD as a superpower and leadership strength
  • The inspiration behind Squirrel Space and its mission of psychological safety
  • How creativity, art, music, dance, pottery became central to healing and design
  • The role of Squirrel Kits in supporting focus, calm, and joy for members
  • Why she structured the company as a Public Benefit Corporation (PBC)
  • Her long-term vision for tiny homes as therapeutic safe spaces
  • Practical advice for founders: bet on yourself, stay authentic, and lead with compassion
  
  

  💡 Golden Nugget:

  “Trust yourself. Bet on yourself. And don’t let anyone tell you that kindness isn’t a strength in business.”

  Connect with Emily Kapszukiewicz & Squirrel Space

  • LinkedIn: linkedin.com/in/emilykapszukiewicz
  • Website: squirrel-space.com 
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if burnout, misdiagnosis, and personal struggle weren’t the end of your story—but the beginning of a movement to reimagine healthcare and community?

  In this episode of Lightning RX, host Colette Nataf sits down with Emily Kapszukiewicz, CEO of Squirrel Space, a community and platform designed to support people who struggle in traditional environments—particularly those with ADHD. From her own health battles and psychiatric hospitalization to launching an innovative Public Benefit Corporation, Emily shares how vulnerability, creativity, and resilience became the foundation for her entrepreneurial journey.

  Emily opens up about the dangers of overprescription, her experience with the failures of the healthcare system, and how art, therapy, and play helped her heal. She explains how Squirrel Space blends digital connection, physical spaces, and ADHD-friendly kits to create safe environments where people can thrive. Along the way, she highlights the power of turning setbacks into strengths, leaning into authenticity, and building trust-driven communities.

  What You’ll Learn:

  • Emily’s journey from burnout and psychiatric hospitalization to entrepreneurship
  • Why she reframed ADHD as a superpower and leadership strength
  • The inspiration behind Squirrel Space and its mission of psychological safety
  • How creativity, art, music, dance, pottery became central to healing and design
  • The role of Squirrel Kits in supporting focus, calm, and joy for members
  • Why she structured the company as a Public Benefit Corporation (PBC)
  • Her long-term vision for tiny homes as therapeutic safe spaces
  • Practical advice for founders: bet on yourself, stay authentic, and lead with compassion
  
  

  💡 Golden Nugget:

  “Trust yourself. Bet on yourself. And don’t let anyone tell you that kindness isn’t a strength in business.”

  Connect with Emily Kapszukiewicz & Squirrel Space

  • LinkedIn: linkedin.com/in/emilykapszukiewicz
  • Website: squirrel-space.com 
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>c14c8d3a-e715-4258-9d5f-26ccce681dfdWed, 17 Sep 2025 09:00:00 -050019:36falsefullFrom Futurism to Human+AI: AJ Bubb on Building at the Edge of InnovationWhat if the real future of AI isn’t about replacing people—but about amplifying their best abilities?

  In this episode of Lightning RX, host Colette Nataf sits down with AJ Bubb, founder of MxP Studio, host of Facing Disruption, and former Amazon and Accenture innovation strategist. AJ is a futurist who helps organizations cut through the noise of rapid technological change and focus on what truly matters: solving real customer problems.

  AJ shares how his philosophy of “Human + AI” challenges the fear-driven narrative that machines will replace us. Instead, he frames AI as augmented intelligence—a way to accelerate research, support decision-making, and unlock creativity, while keeping people at the center of innovation.

  From working backwards in true Amazonian style to launching MxP Studio on the principle of “minimum, lovable, viable, and feasible,” AJ explains how companies can embrace disruption without losing sight of human trust and customer obsession. He also emphasizes the role of psychological safety and team trust in creating organizations that are truly innovative.

  What You’ll Learn:

  • What it really means to be a futurist in today’s fast-changing world
  • Why customer obsession must come before technology in innovation
  • The philosophy behind MxP Studio’s “minimum, lovable, viable, feasible” model
  • How to reframe AI as augmented intelligence rather than replacement
  • The importance of trust, openness, and vulnerability in building innovative teams
  • Why startups must focus on solving durable customer problems—not just chasing shiny tools
  • How to use AI as a sanity check for research and ideation, not the final answer
  • When and how to pivot your strategy based on data and market signals
  
  

  💡 Golden Nugget:

  “Use AI to think around corners, not to give you the answer. At the end of the day, innovation is still about people, trust, and solving real challenges.”

  Connect with AJ Bubb & MxP Studio

  • LinkedIn: linkedin.com/in/ajbubb
  • Websites: linktr.ee/ajbubb | facingdisruption.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the real future of AI isn’t about replacing people—but about amplifying their best abilities?

  In this episode of Lightning RX, host Colette Nataf sits down with AJ Bubb, founder of MxP Studio, host of Facing Disruption, and former Amazon and Accenture innovation strategist. AJ is a futurist who helps organizations cut through the noise of rapid technological change and focus on what truly matters: solving real customer problems.

  AJ shares how his philosophy of “Human + AI” challenges the fear-driven narrative that machines will replace us. Instead, he frames AI as augmented intelligence—a way to accelerate research, support decision-making, and unlock creativity, while keeping people at the center of innovation.

  From working backwards in true Amazonian style to launching MxP Studio on the principle of “minimum, lovable, viable, and feasible,” AJ explains how companies can embrace disruption without losing sight of human trust and customer obsession. He also emphasizes the role of psychological safety and team trust in creating organizations that are truly innovative.

  What You’ll Learn:

  • What it really means to be a futurist in today’s fast-changing world
  • Why customer obsession must come before technology in innovation
  • The philosophy behind MxP Studio’s “minimum, lovable, viable, feasible” model
  • How to reframe AI as augmented intelligence rather than replacement
  • The importance of trust, openness, and vulnerability in building innovative teams
  • Why startups must focus on solving durable customer problems—not just chasing shiny tools
  • How to use AI as a sanity check for research and ideation, not the final answer
  • When and how to pivot your strategy based on data and market signals
  
  

  💡 Golden Nugget:

  “Use AI to think around corners, not to give you the answer. At the end of the day, innovation is still about people, trust, and solving real challenges.”

  Connect with AJ Bubb & MxP Studio

  • LinkedIn: linkedin.com/in/ajbubb
  • Websites: linktr.ee/ajbubb | facingdisruption.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>31442476-c969-4b64-86f0-ea9a54780c6eTue, 16 Sep 2025 09:00:00 -050019:40falsefullFrom Policy Shifts to Partnerships: Kat Kovalchik McDavitt on Navigating Healthcare’s Uncertain LandscapeWhat if the biggest challenge in healthcare innovation isn’t the technology itself—but navigating shifting policies, unpredictable approvals, and the need for trust at every step?

  In this episode of Lightning RX, host Colette Nataf sits down with Kat Kovalchik McDavitt—President of Innsena, CEO of the Zorya Foundation, host of the Health Tech Talk Show, and investor/advisor to multiple health tech startups. Kat shares how she helps more than 40 clients nationwide navigate government policy, secure market access, and design go-to-market strategies that actually work in healthcare’s ever-changing environment.

  From the unpredictability of FDA approvals to the patchwork of Medicaid programs at the state level, Kat explains why uncertainty is the norm in healthcare—and how founders can thrive despite it. She also highlights how resource-limited rural and red states often become unexpected leaders in innovation by embracing hyperlocal solutions and grassroots partnerships.

  Drawing on her time as CMO at Collective Medical (later acquired by PointClickCare), Kat reveals why traditional sales and marketing tactics often fail in healthcare. Instead, she stresses that seven-figure deals come from building long-term trust, showing up locally, and creating authentic partnerships that compound over time.

  What You’ll Learn:

  • Why U.S. startups sometimes launch in Europe or Canada before home markets
  • How rural states are finding creative ways to adopt healthcare technology
  • Why traditional lead-gen campaigns fall flat with governments and health systems
  • The importance of trust, local presence, and reputation in multi-million-dollar deals
  • How relationship-driven strategies can outperform spreadsheets and dashboards
  • Why flexibility is non-negotiable in healthcare innovation
  • 💡 Golden Nugget:
  
  

  “In healthcare, plans will always change—but relationships are what carry you through.”

  Connect with Kat Kovalchik McDavitt:

  • LinkedIn: linkedin.com/in/katkovalchikmcdavitt
  • Website: zoryafoundation.org
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the biggest challenge in healthcare innovation isn’t the technology itself—but navigating shifting policies, unpredictable approvals, and the need for trust at every step?

  In this episode of Lightning RX, host Colette Nataf sits down with Kat Kovalchik McDavitt—President of Innsena, CEO of the Zorya Foundation, host of the Health Tech Talk Show, and investor/advisor to multiple health tech startups. Kat shares how she helps more than 40 clients nationwide navigate government policy, secure market access, and design go-to-market strategies that actually work in healthcare’s ever-changing environment.

  From the unpredictability of FDA approvals to the patchwork of Medicaid programs at the state level, Kat explains why uncertainty is the norm in healthcare—and how founders can thrive despite it. She also highlights how resource-limited rural and red states often become unexpected leaders in innovation by embracing hyperlocal solutions and grassroots partnerships.

  Drawing on her time as CMO at Collective Medical (later acquired by PointClickCare), Kat reveals why traditional sales and marketing tactics often fail in healthcare. Instead, she stresses that seven-figure deals come from building long-term trust, showing up locally, and creating authentic partnerships that compound over time.

  What You’ll Learn:

  • Why U.S. startups sometimes launch in Europe or Canada before home markets
  • How rural states are finding creative ways to adopt healthcare technology
  • Why traditional lead-gen campaigns fall flat with governments and health systems
  • The importance of trust, local presence, and reputation in multi-million-dollar deals
  • How relationship-driven strategies can outperform spreadsheets and dashboards
  • Why flexibility is non-negotiable in healthcare innovation
  • 💡 Golden Nugget:
  
  

  “In healthcare, plans will always change—but relationships are what carry you through.”

  Connect with Kat Kovalchik McDavitt:

  • LinkedIn: linkedin.com/in/katkovalchikmcdavitt
  • Website: zoryafoundation.org
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>1ce31bf3-bedc-4dbb-8635-42f62d6a5f2eFri, 12 Sep 2025 09:00:00 -050019:08falsefullFrom Beachside Idea to Boulder Impact: Dr. Aneesh Garg on Building Dynamic AthleteWhat if the best way to transform sports medicine was to pack up your car and start fresh in a city where you didn’t know a single person?

  In this episode of Lightning RX, host Colette Nataf sits down with Dr. Aneesh Garg, DO, CAQ, Chief Medical Officer at Dynamic Athlete, to uncover how he and his wife launched a regenerative sports medicine clinic in Boulder, Colorado, growing from scratch to doubling their office space within the first year.

  Aneesh shares the story of leaving traditional orthopedic practices that didn’t align with his patient-first approach, and how building authentic community relationships became the cornerstone of his success. From knocking on doors to educating patients about regenerative medicine, Dynamic Athlete has grown into a trusted resource for athletes of all levels, sometimes even drawing patients from across the country.

  What You’ll Learn:

  • Why Dr. Garg left orthopedic practices in Chicago and Nashville to create a new model in Boulder
  • How authentic relationships and word-of-mouth beat traditional marketing in the early days
  • Why not all regenerative treatments (PRP, stem cells, shockwave) created equal
  • How to adapt services based on patient feedback and community needs
  • The role of education and outreach in building trust in a highly motivated athlete community
  • Advice for healthcare founders on persistence, purpose, and surrounding yourself with smarter people
  
  

  💡 Golden Nugget:

  “If you really believe what you’re doing is for the greater good, then there’s no stopping you—no one can compete with that.”

  Connect with Dr. Aneesh Garg & Dynamic Athlete:

  • LinkedIn: linkedin.com/in/aneesh-garg-dynamic-athlete
  • Website: DynamicAthlete.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the best way to transform sports medicine was to pack up your car and start fresh in a city where you didn’t know a single person?

  In this episode of Lightning RX, host Colette Nataf sits down with Dr. Aneesh Garg, DO, CAQ, Chief Medical Officer at Dynamic Athlete, to uncover how he and his wife launched a regenerative sports medicine clinic in Boulder, Colorado, growing from scratch to doubling their office space within the first year.

  Aneesh shares the story of leaving traditional orthopedic practices that didn’t align with his patient-first approach, and how building authentic community relationships became the cornerstone of his success. From knocking on doors to educating patients about regenerative medicine, Dynamic Athlete has grown into a trusted resource for athletes of all levels, sometimes even drawing patients from across the country.

  What You’ll Learn:

  • Why Dr. Garg left orthopedic practices in Chicago and Nashville to create a new model in Boulder
  • How authentic relationships and word-of-mouth beat traditional marketing in the early days
  • Why not all regenerative treatments (PRP, stem cells, shockwave) created equal
  • How to adapt services based on patient feedback and community needs
  • The role of education and outreach in building trust in a highly motivated athlete community
  • Advice for healthcare founders on persistence, purpose, and surrounding yourself with smarter people
  
  

  💡 Golden Nugget:

  “If you really believe what you’re doing is for the greater good, then there’s no stopping you—no one can compete with that.”

  Connect with Dr. Aneesh Garg & Dynamic Athlete:

  • LinkedIn: linkedin.com/in/aneesh-garg-dynamic-athlete
  • Website: DynamicAthlete.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>b447cad0-733c-40b6-9104-8b11342db45aThu, 11 Sep 2025 09:00:00 -050019:20falsefullFrom Radiology to Augmented Reality: Jesse Courtier on Transforming Surgical PlanningWhat if the solution to safer surgeries started with a radiologist teaching himself to code?

  In this episode of Lightning RX, host Colette Nataf sits down with Dr. Jesse Courtier, pediatric radiologist and founder of Sira Medical, to explore how he turned a reading-room frustration into an augmented reality platform reshaping pre-surgical planning, training, and education.

  Jesse shares his journey from anthropology major to self-taught Unity developer, building his first prototype with a HoloLens and YouTube tutorials. What began as a grassroots effort—showing 3D models to surgeons in his reading room has grown into a venture backed by UCSF and 500 Global. Together, Colette and Jesse dive into how Sira Medical is helping surgeons save time in the operating room, improving resident education, and even reducing patient anxiety by making anatomy understandable in 3D.

  What You’ll Learn:

  • Why traditional radiology reports and imaging fail to fully translate complex anatomy
  • How AR is helping surgeons reduce OR time by up to 20%
  • The surprising impact of 3D models on patient education and anxiety
  • Lessons from going through accelerators like UCSF Catalyst and 500 Global
  • Why early customer feedback is critical to finding product-market fit
  • Tips for healthcare founders on research, outreach, and knowing when “good enough” is better than perfect
  
  

  💡 Golden Nugget:

  “Don’t wait to perfect your product before showing it to people. Get it in their hands, your customers will tell you what matters most.”

  Connect with Jesse Courtier, MD:

  • LinkedIn: linkedin.com/in/jesse-courtiermd
  • Website: siramedical.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the solution to safer surgeries started with a radiologist teaching himself to code?

  In this episode of Lightning RX, host Colette Nataf sits down with Dr. Jesse Courtier, pediatric radiologist and founder of Sira Medical, to explore how he turned a reading-room frustration into an augmented reality platform reshaping pre-surgical planning, training, and education.

  Jesse shares his journey from anthropology major to self-taught Unity developer, building his first prototype with a HoloLens and YouTube tutorials. What began as a grassroots effort—showing 3D models to surgeons in his reading room has grown into a venture backed by UCSF and 500 Global. Together, Colette and Jesse dive into how Sira Medical is helping surgeons save time in the operating room, improving resident education, and even reducing patient anxiety by making anatomy understandable in 3D.

  What You’ll Learn:

  • Why traditional radiology reports and imaging fail to fully translate complex anatomy
  • How AR is helping surgeons reduce OR time by up to 20%
  • The surprising impact of 3D models on patient education and anxiety
  • Lessons from going through accelerators like UCSF Catalyst and 500 Global
  • Why early customer feedback is critical to finding product-market fit
  • Tips for healthcare founders on research, outreach, and knowing when “good enough” is better than perfect
  
  

  💡 Golden Nugget:

  “Don’t wait to perfect your product before showing it to people. Get it in their hands, your customers will tell you what matters most.”

  Connect with Jesse Courtier, MD:

  • LinkedIn: linkedin.com/in/jesse-courtiermd
  • Website: siramedical.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>26e49ecf-a361-4db3-a00d-551f2adf3a8cWed, 10 Sep 2025 09:00:00 -050020:50falsefullFrom Disney to Dementia Care: David Hopkins on Redefining Senior Living SupportWhat if your personal journey through end-of-life decisions inspired a business dedicated to guiding families through the hardest choices they’ll ever face?

  In this episode of Lightning RX, host Colette Nataf sits down with David Hopkins, co-owner of Assisted Living Locators of Central Florida, to explore how his career in senior living operations and his own family’s experiences shaped his mission to serve as a trusted navigator for families in crisis.

  David shares why senior living placement is as much about trust and compassion as it is about logistics, and how he and his co-owner are differentiating their franchise through authentic storytelling, community outreach, and education. From supporting first responders on dementia awareness to rebranding senior living as a place of dignity, David reveals the heart and strategy behind building a healthcare business that truly serves.

  What You’ll Learn:

  • Why most families encounter senior living in a moment of panic, and how to prepare before a crisis hits
  • How Assisted Living Locators builds trust through authenticity, testimonials, and community engagement
  • Why dementia awareness training for first responders is critical and how it changes outcomes
  • The marketing challenge of speaking to two audiences: seniors and their adult children
  • The role of personal storytelling in making healthcare brands relatable and credible
  
  

  💡 Golden Nugget:

  “Know your story and don’t be afraid to share the mistakes alongside the wins. Authenticity is what connects people to your brand.”

  Connect with David Hopkins:

  • LinkedIn: linkedin.com/in/davidshopkins
  • Website: assistedlivinglocators.com/central-florida
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if your personal journey through end-of-life decisions inspired a business dedicated to guiding families through the hardest choices they’ll ever face?

  In this episode of Lightning RX, host Colette Nataf sits down with David Hopkins, co-owner of Assisted Living Locators of Central Florida, to explore how his career in senior living operations and his own family’s experiences shaped his mission to serve as a trusted navigator for families in crisis.

  David shares why senior living placement is as much about trust and compassion as it is about logistics, and how he and his co-owner are differentiating their franchise through authentic storytelling, community outreach, and education. From supporting first responders on dementia awareness to rebranding senior living as a place of dignity, David reveals the heart and strategy behind building a healthcare business that truly serves.

  What You’ll Learn:

  • Why most families encounter senior living in a moment of panic, and how to prepare before a crisis hits
  • How Assisted Living Locators builds trust through authenticity, testimonials, and community engagement
  • Why dementia awareness training for first responders is critical and how it changes outcomes
  • The marketing challenge of speaking to two audiences: seniors and their adult children
  • The role of personal storytelling in making healthcare brands relatable and credible
  
  

  💡 Golden Nugget:

  “Know your story and don’t be afraid to share the mistakes alongside the wins. Authenticity is what connects people to your brand.”

  Connect with David Hopkins:

  • LinkedIn: linkedin.com/in/davidshopkins
  • Website: assistedlivinglocators.com/central-florida
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>2b4010f4-a419-495a-9bd6-07984bb4acbbTue, 09 Sep 2025 09:00:00 -050019:47falsefullFrom Misdiagnosis to Clarity: Dr. Nelson Hendler on Solving Chronic Pain with AIWhat if the pain you’ve lived with for years was never properly diagnosed?

  In this episode of Lightning RX, host Colette Nataff sits down with Dr. Nelson Hendler, Chief Medical Officer at DiagnoseMyPains.com, to uncover why misdiagnosis in chronic pain is shockingly common—and how his AI-powered diagnostic platform is helping patients and providers find real answers.

  Drawing on his decades of work at Johns Hopkins, Dr. Hendler reveals how rushed doctor visits, unreliable imaging tests, and overlooked patient histories lead to misdiagnosis rates as high as 80%. He explains how his team developed a 72-question online diagnostic tool that achieves 96% accuracy, empowering patients to uncover the true cause of their pain and helping healthcare professionals deliver better care.

  Together, they explore real patient success stories, the pitfalls of overreliance on imaging, and lessons every healthcare entrepreneur can learn about market research, credibility, and scaling an innovative solution in a crowded market.

  What You’ll Learn:

  • Why MRIs and CT scans often miss the real cause of pain
  • How rushed doctor visits contribute to widespread misdiagnosis
  • The AI-powered questionnaire changing pain diagnostics
  • Lessons on market research and growth from a physician-turned-entrepreneur
  • Why credibility and third-party validation matter more than marketing hype
  
  

  💡 Golden Nugget:

  “Patient history is far more important than imaging when it comes to diagnosis. If doctors don’t take the time to listen, misdiagnosis is inevitable.”

  Connect with Dr. Nelson Hendler:

  • Website: DiagnoseMyPains.com
  • Nelson’s Profile linkedin.com/in/nelsonhendler
  • Websites :DiagnoseMyPains.com,PainValidityTest.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the pain you’ve lived with for years was never properly diagnosed?

  In this episode of Lightning RX, host Colette Nataff sits down with Dr. Nelson Hendler, Chief Medical Officer at DiagnoseMyPains.com, to uncover why misdiagnosis in chronic pain is shockingly common—and how his AI-powered diagnostic platform is helping patients and providers find real answers.

  Drawing on his decades of work at Johns Hopkins, Dr. Hendler reveals how rushed doctor visits, unreliable imaging tests, and overlooked patient histories lead to misdiagnosis rates as high as 80%. He explains how his team developed a 72-question online diagnostic tool that achieves 96% accuracy, empowering patients to uncover the true cause of their pain and helping healthcare professionals deliver better care.

  Together, they explore real patient success stories, the pitfalls of overreliance on imaging, and lessons every healthcare entrepreneur can learn about market research, credibility, and scaling an innovative solution in a crowded market.

  What You’ll Learn:

  • Why MRIs and CT scans often miss the real cause of pain
  • How rushed doctor visits contribute to widespread misdiagnosis
  • The AI-powered questionnaire changing pain diagnostics
  • Lessons on market research and growth from a physician-turned-entrepreneur
  • Why credibility and third-party validation matter more than marketing hype
  
  

  💡 Golden Nugget:

  “Patient history is far more important than imaging when it comes to diagnosis. If doctors don’t take the time to listen, misdiagnosis is inevitable.”

  Connect with Dr. Nelson Hendler:

  • Website: DiagnoseMyPains.com
  • Nelson’s Profile linkedin.com/in/nelsonhendler
  • Websites :DiagnoseMyPains.com,PainValidityTest.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>0ee08df4-3042-420f-b186-9ce5bab7416dMon, 08 Sep 2025 09:00:00 -050023:06falsefullFrom Wall Street to Wellness: Jim Donovan on Scaling Culina HealthWhat if the turning point in your career and your life came from surviving one of the most tragic days in U.S. history?

  In this episode of Lightning RX, host Colette Nataf sits down with Jim Donovan, growth consultant at Culina Health, to discuss his journey from Wall Street investment banker and 9/11 survivor to helping scale one of today’s fastest-growing virtual nutrition platforms.

  Jim opens up about how the events of 9/11 changed his outlook on life, career, and identity, and how those lessons now shape his work in healthcare innovation. Together, they explore how Culina Health is redefining personalized nutrition, from culturally affirming care to employer wellness programs that offer sustainable alternatives to expensive GLP-1 medications.

  What You’ll Learn:

  • How a 9/11 survivor transformed tragedy into a new life mission
  • Why Culina Health is pioneering culturally affirming, virtual nutrition care
  • How employers can provide affordable wellness solutions beyond GLP-1 subsidies
  • The role of field sales and founder-led growth in scaling health startups
  • Why small details like QR codes on sales collateral make or break provider engagement
  • Hard truths about product-market fit and why it’s a marathon, not a sprint
  
  

  💡 Golden Nugget:

  “Product-market fit is a slog—it won’t happen overnight. Stay open to the journey, because it might take you somewhere better than you ever imagined.”

  Connect with Jim Donovan:

  • LinkedIn: linkedin.com/in/jidonovan
  • Website: https://donovankidd.com/ , https://culinahealth.com/
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the turning point in your career and your life came from surviving one of the most tragic days in U.S. history?

  In this episode of Lightning RX, host Colette Nataf sits down with Jim Donovan, growth consultant at Culina Health, to discuss his journey from Wall Street investment banker and 9/11 survivor to helping scale one of today’s fastest-growing virtual nutrition platforms.

  Jim opens up about how the events of 9/11 changed his outlook on life, career, and identity, and how those lessons now shape his work in healthcare innovation. Together, they explore how Culina Health is redefining personalized nutrition, from culturally affirming care to employer wellness programs that offer sustainable alternatives to expensive GLP-1 medications.

  What You’ll Learn:

  • How a 9/11 survivor transformed tragedy into a new life mission
  • Why Culina Health is pioneering culturally affirming, virtual nutrition care
  • How employers can provide affordable wellness solutions beyond GLP-1 subsidies
  • The role of field sales and founder-led growth in scaling health startups
  • Why small details like QR codes on sales collateral make or break provider engagement
  • Hard truths about product-market fit and why it’s a marathon, not a sprint
  
  

  💡 Golden Nugget:

  “Product-market fit is a slog—it won’t happen overnight. Stay open to the journey, because it might take you somewhere better than you ever imagined.”

  Connect with Jim Donovan:

  • LinkedIn: linkedin.com/in/jidonovan
  • Website: https://donovankidd.com/ , https://culinahealth.com/
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>744eb998-ccd7-452a-864c-9062ae86be8dThu, 28 Aug 2025 09:00:00 -050018:42falsefullFrom AI to Oncology: Nancy Ahola on Breaking Barriers in Healthcare InnovationHow do you take healthcare’s toughest challenges, fragmented data, regulatory complexity, and life-or-death decisions, and turn them into opportunities for innovation?

  In this episode of Lightning RX, host Colette Nataf sits down with Nancy Ahola, a Board Member, C-suite executive, and global business growth strategist, to explore how technology is reshaping healthcare and what it truly takes to scale in this highly regulated industry.

  Nancy shares her journey leading a €10M oncology project in Finland, where AI-driven insights and centralized patient records made clinical trial recruitment faster and more effective. She contrasts this with the U.S., where HIPAA restrictions and fragmented EHRs often leave patients out of potentially life-saving trials.

  What You’ll Learn:

  • How centralized data and AI can transform clinical trial recruitment
  • Why U.S. patients often miss out on trials due to EHR fragmentation
  • The current role of AI in radiology, oncology, and genetic risk analysis
  • Why interoperable health records could unlock better care continuity
  • Challenges healthcare startups face in regulation, funding, and adoption
  • How founders can build their “founding crew” of mentors and advocates
  
  

  💡 Golden Nugget:

  “Entrepreneurship in healthcare doesn’t have to be lonely—find your people, build your support crew, and keep going.”

  Connect with Nancy Ahola:

  • LinkedIn: linkedin.com/in/global-business-growth-strategy
  • Calendly: calendly.com/nancy-ahola/60min 
  • Email: nancy.ahola@gmail.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>How do you take healthcare’s toughest challenges, fragmented data, regulatory complexity, and life-or-death decisions, and turn them into opportunities for innovation?

  In this episode of Lightning RX, host Colette Nataf sits down with Nancy Ahola, a Board Member, C-suite executive, and global business growth strategist, to explore how technology is reshaping healthcare and what it truly takes to scale in this highly regulated industry.

  Nancy shares her journey leading a €10M oncology project in Finland, where AI-driven insights and centralized patient records made clinical trial recruitment faster and more effective. She contrasts this with the U.S., where HIPAA restrictions and fragmented EHRs often leave patients out of potentially life-saving trials.

  What You’ll Learn:

  • How centralized data and AI can transform clinical trial recruitment
  • Why U.S. patients often miss out on trials due to EHR fragmentation
  • The current role of AI in radiology, oncology, and genetic risk analysis
  • Why interoperable health records could unlock better care continuity
  • Challenges healthcare startups face in regulation, funding, and adoption
  • How founders can build their “founding crew” of mentors and advocates
  
  

  💡 Golden Nugget:

  “Entrepreneurship in healthcare doesn’t have to be lonely—find your people, build your support crew, and keep going.”

  Connect with Nancy Ahola:

  • LinkedIn: linkedin.com/in/global-business-growth-strategy
  • Calendly: calendly.com/nancy-ahola/60min 
  • Email: nancy.ahola@gmail.com
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>93215726-6c69-4237-ad4c-345ac2c6e66eMon, 25 Aug 2025 09:00:00 -050020:57falsefullFrom Frailty to Function: Jason Johanning’s Mission to Automate Patient AssessmentsWhat if the strongest predictor of surgical success wasn’t age or diagnosis—but frailty? And what if assessing frailty could be automated at check-in, providing doctors with critical insights before they meet the patient?

  In this episode of Lightning RX, host Colette Nataf sits down with Dr. Jason Johanning, vascular surgeon and founder of Vital IT System, to explore how his company is transforming frailty assessments from outdated pen-and-paper methods into automated, billable tools integrated with EMRs.

  Jason shares how his work in surgical services earned the 2023 Eisenberg Award, why existing methods weren’t enough, and how his passion for biomechanics and technology led to the creation of a Class I FDA-registered device now on the market. He also opens up about navigating early product development in India, pivoting back to the U.S. for faster progress, and leveraging Nebraska’s entrepreneurial ecosystem to raise a pre-seed round.

  From concept to commercialization, Jason reveals the persistence and passion it takes to bring a healthcare product to life—and why both are non-negotiable for founders.

  What You’ll Learn:

  • Why frailty is the strongest predictor of surgical and recovery outcomes
  • How Vital IT System automates grip strength, walk speed, and physiological measures
  • The challenges of replacing century-old methods with modern tech
  • Why local manufacturing can be a scaling advantage in today’s market
  • Lessons learned from shifting development from Bangalore to Nebraska
  • How to approach pre-seed fundraising in medtech without giving up too much equity
  • Why persistence and passion are the true keys to healthcare innovation
  
  

  💡 Golden Nugget:

  “Keep the passion, be persistent, and get to the end of the line.”

  Connect with Jason Johanning:

  • LinkedIn: linkedin.com/in/jjohanning
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>What if the strongest predictor of surgical success wasn’t age or diagnosis—but frailty? And what if assessing frailty could be automated at check-in, providing doctors with critical insights before they meet the patient?

  In this episode of Lightning RX, host Colette Nataf sits down with Dr. Jason Johanning, vascular surgeon and founder of Vital IT System, to explore how his company is transforming frailty assessments from outdated pen-and-paper methods into automated, billable tools integrated with EMRs.

  Jason shares how his work in surgical services earned the 2023 Eisenberg Award, why existing methods weren’t enough, and how his passion for biomechanics and technology led to the creation of a Class I FDA-registered device now on the market. He also opens up about navigating early product development in India, pivoting back to the U.S. for faster progress, and leveraging Nebraska’s entrepreneurial ecosystem to raise a pre-seed round.

  From concept to commercialization, Jason reveals the persistence and passion it takes to bring a healthcare product to life—and why both are non-negotiable for founders.

  What You’ll Learn:

  • Why frailty is the strongest predictor of surgical and recovery outcomes
  • How Vital IT System automates grip strength, walk speed, and physiological measures
  • The challenges of replacing century-old methods with modern tech
  • Why local manufacturing can be a scaling advantage in today’s market
  • Lessons learned from shifting development from Bangalore to Nebraska
  • How to approach pre-seed fundraising in medtech without giving up too much equity
  • Why persistence and passion are the true keys to healthcare innovation
  
  

  💡 Golden Nugget:

  “Keep the passion, be persistent, and get to the end of the line.”

  Connect with Jason Johanning:

  • LinkedIn: linkedin.com/in/jjohanning
  
  

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • iHeart
  
  

  Subscribe on Spotify, Apple Podcasts, or your favorite platform.

  If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches, and don’t forget to leave us a review. New episodes drop weekly!

  ]]>dc0e0c7c-498c-4faa-8d6e-0f3551b1223cWed, 20 Aug 2025 09:00:00 -050013:47falsefullFrom Pandemic Pivots to Patient-First Innovation: Eric Doherty on Scaling Healthcare the Hard WayWhat does it take to steer a healthcare company through crisis, pivot at lightning speed, and still keep patients at the center of every decision?

  In this episode of Lightning RX, host Colette Nataf sits down with Eric Doherty, President & CEO of DPE International, to unpack the realities of building, pivoting, and scaling healthcare businesses across pharmaceuticals, medical technology, and digital health. With healthcare in his DNA, his father a pharmacist and his mother a microbiologist, Eric has spent two decades leading companies that prioritize patient outcomes over profit.

  Eric shares how he turned a COVID testing startup into a digital health company in just two months, why partnering with SAS was a game-changing move for credibility and access, and how relentless outreach (hundreds of emails a day) opened doors to FDA, NIH, and even Fortune 500 CEOs. From bold moves that paid off to “failed” pivots like digital COVID passports, Eric reveals the scrappy, strategic decisions that shaped his journey through one of healthcare’s most volatile eras.

  Whether you’re a founder, operator, or healthcare innovator, you’ll learn how resilience, foresight, and fearless hustle can turn setbacks into stepping stones.

  What You’ll Learn:

  • Why patient-first innovation drives lasting business success
  • How to pivot fast without losing focus on core mission
  • The role of strategic partnerships in accelerating growth
  • Lessons from scaling through layoffs, rebrands, and new talent models
  • Why credibility and access are startup currencies in healthcare
  • How relentless outreach builds connections with top decision-makers
  • Why some pivots fail—and why that’s still a win for long-term strategy
  • The balance between rapid execution and thoughtful due diligence
  
  

  💡 Golden Nugget:

  “Never give up. The email you’re afraid to send could change your company’s future.”

  Connect with Eric Doherty:

  • LinkedIn: linkedin.com/in/ericdohertygloballeader
  • Company: SAS Partnership Press Release
  • Company: PR Newswire – Dr. Robert Redfield Named Senior Medical Advisor
  • Personal: Shoutout Atlanta – Meet Eric Doherty
  
  

  Connect with the Show:

  Connect with the Show:

  • LinkedIn
  • Website
  • Spotify
  • Amazon Music
  • What does it take to steer a healthcare company through crisis, pivot at lightning speed, and still keep patients at the center of every decision?

    In this episode of Lightning RX, host Colette Nataf sits down with Eric Doherty, President & CEO of DPE International, to unpack the realities of building, pivoting, and scaling healthcare businesses across pharmaceuticals, medical technology, and digital health. With healthcare in his DNA, his father a pharmacist and his mother a microbiologist, Eric has spent two decades leading companies that prioritize patient outcomes over profit.

    Eric shares how he turned a COVID testing startup into a digital health company in just two months, why partnering with SAS was a game-changing move for credibility and access, and how relentless outreach (hundreds of emails a day) opened doors to FDA, NIH, and even Fortune 500 CEOs. From bold moves that paid off to “failed” pivots like digital COVID passports, Eric reveals the scrappy, strategic decisions that shaped his journey through one of healthcare’s most volatile eras.

    Whether you’re a founder, operator, or healthcare innovator, you’ll learn how resilience, foresight, and fearless hustle can turn setbacks into stepping stones.

    What You’ll Learn:

    • Why patient-first innovation drives lasting business success
    • How to pivot fast without losing focus on core mission
    • The role of strategic partnerships in accelerating growth
    • Lessons from scaling through layoffs, rebrands, and new talent models
    • Why credibility and access are startup currencies in healthcare
    • How relentless outreach builds connections with top decision-makers
    • Why some pivots fail—and why that’s still a win for long-term strategy
    • The balance between rapid execution and thoughtful due diligence
    
    

    💡 Golden Nugget:

    “Never give up. The email you’re afraid to send could change your company’s future.”

    Connect with Eric Doherty:

    • LinkedIn: linkedin.com/in/ericdohertygloballeader
    • Company: SAS Partnership Press Release
    • Company: PR Newswire – Dr. Robert Redfield Named Senior Medical Advisor
    • Personal: Shoutout Atlanta – Meet Eric Doherty
    
    

    Connect with the Show:

    Connect with the Show:

    • LinkedIn
    • Website
    • Spotify
    • Amazon Music
    • iHeart
    
    

    Subscribe on Spotify, Apple Podcasts, or your favorite platform.

    If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches and don’t forget to leave us a review. New episodes drop weekly!

    ]]>f882367c-c330-452f-9706-34dbdc5d6957Tue, 19 Aug 2025 09:00:00 -050021:21falsefullFrom Big Data to Better Care: Chris Hutchins on Smarter Healthcare StrategyWhat does it take to turn messy healthcare data into real-world impact for patients and providers?

    In this episode of Lightning RX, host Colette Nataf sits down with Chris Hutchins, healthcare strategist and founder of Hutchins Data Strategy, to unpack how health systems can cut through complexity and make data actually work for them. With years of experience helping organizations navigate data governance, analytics, and adoption challenges, Chris shares how he empowers teams to make smarter decisions faster.

    Chris dives into the biggest pitfalls he sees in healthcare data strategy, why alignment between IT and business leaders is crucial, and how to balance short-term wins with long-term transformation. From cleaning up data pipelines to ensuring clinicians trust the insights they’re given, he outlines the roadmap for creating systems that actually stick.

    Whether you’re a hospital executive, a data leader, or a startup founder building in healthcare, this conversation is packed with lessons on clarity, execution, and the human side of data-driven change.

    What You’ll Learn:

    • Why most healthcare data strategies fail before they start
    • How to align IT and business teams around shared goals
    • The role of trust and adoption in making data valuable
    • Practical steps for cleaning up and governing healthcare data
    • How to balance short-term impact with long-term transformation
    • Ways to build systems that scale across a health organization
    
    

    💡 Golden Nugget:

    “Data is only valuable if people use it. Strategy is about turning numbers into trust, action, and outcomes.”

    Connect with Chris Hutchins:

    • LinkedIn: linkedin.com/in/chutchins-healthcare
    • Website: hutchinsdatastrategy.com
    
    

    Connect with the Show:

    • LinkedIn
    • Website
    • Spotify
    • Amazon Music
    • iHeart
    
    

    Subscribe on Spotify, Apple Podcasts, or your favorite platform.

    If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches and don’t forget to leave us a review. New episodes drop weekly!

    ]]>What does it take to turn messy healthcare data into real-world impact for patients and providers?

    In this episode of Lightning RX, host Colette Nataf sits down with Chris Hutchins, healthcare strategist and founder of Hutchins Data Strategy, to unpack how health systems can cut through complexity and make data actually work for them. With years of experience helping organizations navigate data governance, analytics, and adoption challenges, Chris shares how he empowers teams to make smarter decisions faster.

    Chris dives into the biggest pitfalls he sees in healthcare data strategy, why alignment between IT and business leaders is crucial, and how to balance short-term wins with long-term transformation. From cleaning up data pipelines to ensuring clinicians trust the insights they’re given, he outlines the roadmap for creating systems that actually stick.

    Whether you’re a hospital executive, a data leader, or a startup founder building in healthcare, this conversation is packed with lessons on clarity, execution, and the human side of data-driven change.

    What You’ll Learn:

    • Why most healthcare data strategies fail before they start
    • How to align IT and business teams around shared goals
    • The role of trust and adoption in making data valuable
    • Practical steps for cleaning up and governing healthcare data
    • How to balance short-term impact with long-term transformation
    • Ways to build systems that scale across a health organization
    
    

    💡 Golden Nugget:

    “Data is only valuable if people use it. Strategy is about turning numbers into trust, action, and outcomes.”

    Connect with Chris Hutchins:

    • LinkedIn: linkedin.com/in/chutchins-healthcare
    • Website: hutchinsdatastrategy.com
    
    

    Connect with the Show:

    • LinkedIn
    • Website
    • Spotify
    • Amazon Music
    • iHeart
    
    

    Subscribe on Spotify, Apple Podcasts, or your favorite platform.

    If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches and don’t forget to leave us a review. New episodes drop weekly!

    ]]>f0bf563a-a2ca-4499-9e70-c74de772f1a5Mon, 18 Aug 2025 09:00:00 -050021:05falsefullFrom Dorm Room to Doctors’ Offices: Brittany Bare Launches Luminopia at Startup SpeedWhat does it take to launch a healthcare startup from scratch and compete with big pharma on a shoestring budget?

    In this episode of Lightning RX, host Colette Nataf sits down with Brittany Bare, the first and only marketer at Luminopia, to unpack how she built the company’s go-to-market strategy from the ground up. Joining as employee #12, Brittany transformed a bare-bones, founder-built website into a fully rebranded, professionally positioned product complete with targeted campaigns for physicians, parents, and payers.

    Brittany shares how she balanced competing priorities, supported a small but mighty salesforce, and used creative, data-driven marketing to accelerate the adoption of Luminopia’s FDA-approved treatment for amblyopia. From rethinking physician outreach to geo-targeted consumer pilots, she reveals the scrappy tactics and strategic decisions that moved the product from a Harvard dorm room concept into doctors’ offices nationwide.

    Whether you’re a marketer, founder, or healthcare innovator, you’ll get real-world lessons on launching fast, adapting constantly, and making every dollar count.

    What You’ll Learn:

    • How to launch a healthcare brand from zero with minimal resources
    • Why physician education was the critical first step in driving adoption
    • Creative ways to support a small sales team in a large territory
    • How geo-targeted campaigns can connect with hard-to-reach parents
    • The role of tailored messaging in engaging different healthcare audiences
    • How feedback loops between marketing and sales accelerate growth
    • Why speed sometimes beats perfection in a startup launch
    • Lessons on prioritization when everything feels urgent
    
    

    💡 Golden Nugget:

    “In a startup, you wear 15 hats. The trick is knowing which one matters most today.”

    Connect with Brittany Bare:

    • Connect with Colette Nataf: linkedin.com/in/colettenataf
    • Visit the Show & Insights: lightning.media
    
    

    Connect with the Show:

    • LinkedIn
    • Website
    • Spotify
    • Amazon Music
    • iHeart
    
    

    Subscribe on Spotify, Apple Podcasts, or your favorite platform.

    If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches and don’t forget to leave us a review. New episodes drop weekly!

    ]]>What does it take to launch a healthcare startup from scratch and compete with big pharma on a shoestring budget?

    In this episode of Lightning RX, host Colette Nataf sits down with Brittany Bare, the first and only marketer at Luminopia, to unpack how she built the company’s go-to-market strategy from the ground up. Joining as employee #12, Brittany transformed a bare-bones, founder-built website into a fully rebranded, professionally positioned product complete with targeted campaigns for physicians, parents, and payers.

    Brittany shares how she balanced competing priorities, supported a small but mighty salesforce, and used creative, data-driven marketing to accelerate the adoption of Luminopia’s FDA-approved treatment for amblyopia. From rethinking physician outreach to geo-targeted consumer pilots, she reveals the scrappy tactics and strategic decisions that moved the product from a Harvard dorm room concept into doctors’ offices nationwide.

    Whether you’re a marketer, founder, or healthcare innovator, you’ll get real-world lessons on launching fast, adapting constantly, and making every dollar count.

    What You’ll Learn:

    • How to launch a healthcare brand from zero with minimal resources
    • Why physician education was the critical first step in driving adoption
    • Creative ways to support a small sales team in a large territory
    • How geo-targeted campaigns can connect with hard-to-reach parents
    • The role of tailored messaging in engaging different healthcare audiences
    • How feedback loops between marketing and sales accelerate growth
    • Why speed sometimes beats perfection in a startup launch
    • Lessons on prioritization when everything feels urgent
    
    

    💡 Golden Nugget:

    “In a startup, you wear 15 hats. The trick is knowing which one matters most today.”

    Connect with Brittany Bare:

    • Connect with Colette Nataf: linkedin.com/in/colettenataf
    • Visit the Show & Insights: lightning.media
    
    

    Connect with the Show:

    • LinkedIn
    • Website
    • Spotify
    • Amazon Music
    • iHeart
    
    

    Subscribe on Spotify, Apple Podcasts, or your favorite platform.

    If you enjoyed this episode, share it with someone passionate about healthcare marketing, startup growth, or innovative product launches and don’t forget to leave us a review. New episodes drop weekly!

    ]]>de1913e9-9384-4cab-8e52-4f52f675876fWed, 13 Aug 2025 09:00:00 -050017:46falsefullFrom Mines to Medicine: How Stuart Fine Is Building the Future of HealthcareWhat if the fastest way to grow a company isn’t to buy one, but to build it from the ground up?

    In this episode of Lightning RX, host Colette Nataf sits down with Stuart Fine, CEO of Silver Scott Mines Inc., to unpack his journey from inheriting a dormant mining company to launching innovative healthcare ventures. When acquisition targets came with unrealistic price tags, Stuart pivoted to creating his own platforms, leveraging AI, blockchain, and telehealth to tackle everything from sexual wellness to affordable, around-the-clock medical access.

    Stuart opens up about breaking down stigmas around sexual health, building safe spaces for candid conversations, and designing subscription-based nurse-led telehealth services that could revolutionize healthcare delivery. He also reveals how blockchain-powered personal health records and AI-driven translation tools can make healthcare more portable, personalized, and inclusive worldwide.

    Whether you’re an entrepreneur, a healthcare professional, or simply curious about where medicine is headed, this episode will inspire you to think bigger about access, empathy, and innovation.

    What You’ll Learn:

    • Why building a business can beat buying one in today’s market
    • How AI is changing sexual health and performance coaching
    • The role of blockchain NFTs in secure, portable medical records
    • How telehealth can deliver 24/7 nurse and doctor access for just $25/month
    • Why personalized medicine will replace “one-size-fits-all” dosing
    • Creative marketing strategies that normalize sexual wellness
    • How to design products so intuitive that even an 80-year-old can use them
    • The surprising story of how quick medical action saved Stuart’s wife’s hand
    
    

    💡 Golden Nugget:

    “Design for your toughest user. If an 80-year-old can navigate it, everyone else can too.”

    Connect with Stuart Fine:

    • LinkedIn: linkedin.com/in/stuartfine
    • Website: silverscottmines.com | silverscotthealth.com | trustnft.io
    
    

    Connect with the Show:

    • LinkedIn
    • Website
    • Spotify
    • Amazon Music
    • iHeart
    
    

    Subscribe on Spotify, Apple Podcasts, or your favorite platform.

    If you enjoyed this episode, share it with someone passionate about healthcare innovation, tech startups, or wellness, and don’t forget to leave us a review. New episodes drop weekly!

    ]]>What if the fastest way to grow a company isn’t to buy one, but to build it from the ground up?

    In this episode of Lightning RX, host Colette Nataf sits down with Stuart Fine, CEO of Silver Scott Mines Inc., to unpack his journey from inheriting a dormant mining company to launching innovative healthcare ventures. When acquisition targets came with unrealistic price tags, Stuart pivoted to creating his own platforms, leveraging AI, blockchain, and telehealth to tackle everything from sexual wellness to affordable, around-the-clock medical access.

    Stuart opens up about breaking down stigmas around sexual health, building safe spaces for candid conversations, and designing subscription-based nurse-led telehealth services that could revolutionize healthcare delivery. He also reveals how blockchain-powered personal health records and AI-driven translation tools can make healthcare more portable, personalized, and inclusive worldwide.

    Whether you’re an entrepreneur, a healthcare professional, or simply curious about where medicine is headed, this episode will inspire you to think bigger about access, empathy, and innovation.

    What You’ll Learn:

    • Why building a business can beat buying one in today’s market
    • How AI is changing sexual health and performance coaching
    • The role of blockchain NFTs in secure, portable medical records
    • How telehealth can deliver 24/7 nurse and doctor access for just $25/month
    • Why personalized medicine will replace “one-size-fits-all” dosing
    • Creative marketing strategies that normalize sexual wellness
    • How to design products so intuitive that even an 80-year-old can use them
    • The surprising story of how quick medical action saved Stuart’s wife’s hand
    
    

    💡 Golden Nugget:

    “Design for your toughest user. If an 80-year-old can navigate it, everyone else can too.”

    Connect with Stuart Fine:

    • LinkedIn: linkedin.com/in/stuartfine
    • Website: silverscottmines.com | silverscotthealth.com | trustnft.io
    
    

    Connect with the Show:

    • LinkedIn
    • Website
    • Spotify
    • Amazon Music
    • iHeart
    
    

    Subscribe on Spotify, Apple Podcasts, or your favorite platform.

    If you enjoyed this episode, share it with someone passionate about healthcare innovation, tech startups, or wellness, and don’t forget to leave us a review. New episodes drop weekly!

    ]]>4b76e230-1975-4a6c-967c-b74935b8be9cTue, 12 Aug 2025 09:00:00 -050017:59falsefull