<![CDATA[Lion's Way Presents: The Smelly Pirate Content Creation Show]]>b240f621-823c-5f68-9512-9de3f05d4505Wed, 18 Jun 2025 19:21:30 +0000Captivate.fmLion's Wayhttps://artwork.captivate.fm/42a20bcc-d6f0-44b9-8591-9b614d9ccda3/wD6a-E-cWvmtrARxWmGFwnwi.jpgLion's Way Presents: The Smelly Pirate Content Creation ShowLion's WayLion's WayThese are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.https://lions-way-presents.captivate.fmtrueepisodicnopodcastThe Rake of IgnoranceThe Rake of IgnoranceOur brave buccaneers have returned from their voyages across six of the Seven Seas. What mysteries do they bring before you?

Joel, Karl, and Erik each bring a surprise topic to this episode. Are they related? Will they have anything to say? Will any common garden implements be involved? Only by listening will you, the listener, ever discover the answer!

Just kidding, here are the topics:

  • Authenticity
  • Content Marketing in Social Media
  • Dealing with Surprise Ignorance

Enjoy, and don't forget to subscribe!

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Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>Our brave buccaneers have returned from their voyages across six of the Seven Seas. What mysteries do they bring before you?

Joel, Karl, and Erik each bring a surprise topic to this episode. Are they related? Will they have anything to say? Will any common garden implements be involved? Only by listening will you, the listener, ever discover the answer!

Just kidding, here are the topics:

  • Authenticity
  • Content Marketing in Social Media
  • Dealing with Surprise Ignorance

Enjoy, and don't forget to subscribe!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>36d5e19e-c601-41e8-bcb7-28bcbae31430Thu, 05 Jun 2025 14:30:00 -070045:49truefull1181181Lion's WayRound Up the Smelly Pirates!Round Up the Smelly Pirates!Welcome aboard, for a special compilation of the Smelly Pirate Content Creation Show! Join us as we navigate the high seas of B2B marketing content creation with our favorite clips from past adventures.

Learn how Karl feels about cubicles! Learn one or two of Joel's secret ingredients for a good interview! Learn how we really feel about Microsoft Word! And if any of these short clips intrigue you, check out the rest of our excellent episodes.

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Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>Welcome aboard, for a special compilation of the Smelly Pirate Content Creation Show! Join us as we navigate the high seas of B2B marketing content creation with our favorite clips from past adventures.

Learn how Karl feels about cubicles! Learn one or two of Joel's secret ingredients for a good interview! Learn how we really feel about Microsoft Word! And if any of these short clips intrigue you, check out the rest of our excellent episodes.

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>35fa4544-ec8e-46f7-8965-29d9130da0a4Thu, 06 Mar 2025 14:00:00 -070042:28truefull1171171Lion's WayDocumentation ExplainedDocumentation ExplainedHow can documentation be part of a content marketing strategy? Let our fetid buccaneers explain why documentation is important in any B2B marketing effort and how it can boost a company's brand and reputation. We also break down how documentation can be written, what the budget needs to look like, and who needs to be involved in the process.

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]]>How can documentation be part of a content marketing strategy? Let our fetid buccaneers explain why documentation is important in any B2B marketing effort and how it can boost a company's brand and reputation. We also break down how documentation can be written, what the budget needs to look like, and who needs to be involved in the process.

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>18f26b26-60bb-4ad7-98ac-b1a9a0865386Thu, 20 Feb 2025 13:30:00 -070033:51truefull1161161Lion's WayThe Death of SEO, featuring Kent LewisThe Death of SEO, featuring Kent LewisFinally, our smelly pirates have captured one of the enemy! Join us as we interrogate our prisoner, Kent Lewis, and extract from him the location of his pirate treasure: the secrets of search engine optimization! Will our pungent privateers succeed in wresting these carefully concealed confectuals from their wily captive, or will the plank claim him first? The stakes have never been higher!

SEO, or search engine optimization, is an ever-changing field in content marketing. We discuss what works and what doesn't, and we also talk about why a spreadsheet full of magic keywords isn't helping anybody.

SEO and a bottle of rum!

Links


]]>Finally, our smelly pirates have captured one of the enemy! Join us as we interrogate our prisoner, Kent Lewis, and extract from him the location of his pirate treasure: the secrets of search engine optimization! Will our pungent privateers succeed in wresting these carefully concealed confectuals from their wily captive, or will the plank claim him first? The stakes have never been higher!

SEO, or search engine optimization, is an ever-changing field in content marketing. We discuss what works and what doesn't, and we also talk about why a spreadsheet full of magic keywords isn't helping anybody.

SEO and a bottle of rum!

Links


]]>628e9c3d-e76d-4a61-a27b-8351fc71de0dThu, 06 Feb 2025 06:00:00 -070001:02:24truefull1151151Lion's WayPush Pull Podcast: SEO, The Scourge of the WebPush Pull Podcast: SEO, The Scourge of the WebListen to this historic episode of the Push Pull Podcast with Joel and Kristen, where Kent Lewis has a conversation about SEO and all of the problems it caused. This podcast was originally recorded in 2014.

]]>Listen to this historic episode of the Push Pull Podcast with Joel and Kristen, where Kent Lewis has a conversation about SEO and all of the problems it caused. This podcast was originally recorded in 2014.

]]>10d40879-9b35-497c-9ecd-e86638d62acfThu, 06 Feb 2025 05:00:00 -070001:11:04truebonus111Lion's WayCreating Meaningful ContentCreating Meaningful ContentThe tables are reversed when Joel and Karl take over as the moderator-hosts for this episode! Our fragrant buccaneers of marketing content discuss the decline of SEO and the hopeful death of bland, lifeless marketing content. How can good content be created? What can be done to create marketing copy that stands out amidst the sea of mediocrity?

Well, we have ideas. Perhaps it is time to honestly evaluate your target personas, embrace deeply technical content, or fearlessly abandon the stale voice of yesterday's marketing. Join us as we set sail upon the sea of meaningful, effective marketing content!

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]]>The tables are reversed when Joel and Karl take over as the moderator-hosts for this episode! Our fragrant buccaneers of marketing content discuss the decline of SEO and the hopeful death of bland, lifeless marketing content. How can good content be created? What can be done to create marketing copy that stands out amidst the sea of mediocrity?

Well, we have ideas. Perhaps it is time to honestly evaluate your target personas, embrace deeply technical content, or fearlessly abandon the stale voice of yesterday's marketing. Join us as we set sail upon the sea of meaningful, effective marketing content!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>8644f824-ecbd-4d81-bdda-b935d7b566c0Thu, 23 Jan 2025 12:00:00 -070042:29truefull1141141Lion's WayDoes LinkedIn Actually Work?Does LinkedIn Actually Work?After a short foray into some historical piracy, in this episode our stalwart band of scrappy buccaneers discuss their experience with social media and using LinkedIn for small business marketing. Does it work? How do other social media channels stack up?

Follow Us on Social Media


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]]>After a short foray into some historical piracy, in this episode our stalwart band of scrappy buccaneers discuss their experience with social media and using LinkedIn for small business marketing. Does it work? How do other social media channels stack up?

Follow Us on Social Media


Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>d1c73878-6077-4c15-a0f5-716ea429827dThu, 09 Jan 2025 14:30:00 -070050:06truefull1131131Lion's WayData Sheets ExplainedData Sheets ExplainedContinuing our series of explanations of different types of content, in this episode we explore the data sheet. A data sheet is a brief description of a product and how it fits into somebody's operation. They are straightforward methods for delivering information to potential customers and a cornerstone of sales and marketing.

Climb aboard our smelly pirate ship and learn how data sheets get made, and learn why your business could use a data sheet or two!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>Continuing our series of explanations of different types of content, in this episode we explore the data sheet. A data sheet is a brief description of a product and how it fits into somebody's operation. They are straightforward methods for delivering information to potential customers and a cornerstone of sales and marketing.

Climb aboard our smelly pirate ship and learn how data sheets get made, and learn why your business could use a data sheet or two!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>577ea4b7-efa2-498f-915f-5e3711b892a3Mon, 28 Oct 2024 14:30:00 -070020:55truefull1121121Lion's WayThe Art of the InterviewThe Art of the InterviewStep aboard our vessel as we set sail into the Art of the Interview! Throughout our many years of creating marketing content for clients, Lion's Way has honed interviewing into a carefully forged practice. Please join us as Joel and Karl share all they have learned about interviewing over the years, including tips on how to prepare for an interview, how to find the right subject matter experts (SMEs) to talk to, and what kinds of questions to ask.

One of Joel's pieces of advice for becoming a better interviewer is to listen to great interviewers. He suggestes a couple:


So pour yourself some grog, batten down the hatches, and listen to our buccaneers dish out some unlikely advice: don't keelhaul them, interview them!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>Step aboard our vessel as we set sail into the Art of the Interview! Throughout our many years of creating marketing content for clients, Lion's Way has honed interviewing into a carefully forged practice. Please join us as Joel and Karl share all they have learned about interviewing over the years, including tips on how to prepare for an interview, how to find the right subject matter experts (SMEs) to talk to, and what kinds of questions to ask.

One of Joel's pieces of advice for becoming a better interviewer is to listen to great interviewers. He suggestes a couple:


So pour yourself some grog, batten down the hatches, and listen to our buccaneers dish out some unlikely advice: don't keelhaul them, interview them!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>164c89b9-bfb9-46be-b890-8bb8577c380dMon, 07 Oct 2024 15:00:00 -070048:05truefull1111111Lion's WayAccount-Based MarketingAccount-Based MarketingWhat is account-based marketing? Who even knows? In this episode, our brave buccaneers take to the waves across the Marketing Sea to discover the answer. Join us as we explore a different approach to B2B marketing that we think just isn't getting used enough.

And if it sounds interesting, remember to contact us about your B2B marketing needs. Let the smelly pirates at Lion's Way unfurl the mainsail of your next account-based marketing campaign!

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Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>What is account-based marketing? Who even knows? In this episode, our brave buccaneers take to the waves across the Marketing Sea to discover the answer. Join us as we explore a different approach to B2B marketing that we think just isn't getting used enough.

And if it sounds interesting, remember to contact us about your B2B marketing needs. Let the smelly pirates at Lion's Way unfurl the mainsail of your next account-based marketing campaign!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>855a8efc-2a79-4dc5-aa53-4c16cd5b7c75Fri, 23 Aug 2024 04:30:00 -070042:58truefull1101101Lion's WayWhat is a White Paper?What is a White Paper?Continuing our series exploring different types of content produced for B2B marketing, our trio of brave buccaneers turn their spyglasses on the noble white paper. White papers are important pieces of long-form writing that can be used for technical deep-dives, thought leadership, or how-to guides. But how are they created, and how do they tie into an overall marketing plan?

Tune in to this episode and let our pungent pirates scrape away the barnacles of beffudlement, as they explain exactly what a white paper is, and how you can get one!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>Continuing our series exploring different types of content produced for B2B marketing, our trio of brave buccaneers turn their spyglasses on the noble white paper. White papers are important pieces of long-form writing that can be used for technical deep-dives, thought leadership, or how-to guides. But how are they created, and how do they tie into an overall marketing plan?

Tune in to this episode and let our pungent pirates scrape away the barnacles of beffudlement, as they explain exactly what a white paper is, and how you can get one!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>b27a66d2-d931-407f-aee1-cca4165c060aFri, 26 Jul 2024 04:30:00 -070020:32truefull19191Lion's WayHow to Create Deeply Technical ContentHow to Create Deeply Technical ContentIf there is one thing our three buccaneers can agree on, it's that writing deeply technical content is both fun and interesting. However, it also poses a challenge! Learn more about how Lion's Way helps companies and marketing professionals create thought-provoking, technology-exploring pieces of content that communicate with technical decision makers.

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Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>If there is one thing our three buccaneers can agree on, it's that writing deeply technical content is both fun and interesting. However, it also poses a challenge! Learn more about how Lion's Way helps companies and marketing professionals create thought-provoking, technology-exploring pieces of content that communicate with technical decision makers.

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>4094f24b-0b80-46ad-b603-6594f70f6f1eTue, 16 Jul 2024 04:30:00 -070050:48truefull18181Lion's WayClient Success StoriesClient Success StoriesWhat makes a good relationship between a client and an agency? In this episode, our stalwart scribbling scallywags share stunning stories of times when everything was shipshape. Joel, Karl, and Erik talk about several times when working with clients went very smoothly.

If you are looking to hire an agency (especially us!) for B2B content creation, hopefully these tales can help you look for ways to make your marketing department run smoothly and efficiently. Listen and enjoy!

Mentioned in this episode:

Case Studies: Buy one, get one free!

For a limited time only, buy one case study from Lion's Way, and get a second one for free! Fill out our contact form and use the word "PUNGENT" when one of our crew reaches out to you. Gar!

Contact Lion's Way

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>What makes a good relationship between a client and an agency? In this episode, our stalwart scribbling scallywags share stunning stories of times when everything was shipshape. Joel, Karl, and Erik talk about several times when working with clients went very smoothly.

If you are looking to hire an agency (especially us!) for B2B content creation, hopefully these tales can help you look for ways to make your marketing department run smoothly and efficiently. Listen and enjoy!

Mentioned in this episode:

Case Studies: Buy one, get one free!

For a limited time only, buy one case study from Lion's Way, and get a second one for free! Fill out our contact form and use the word "PUNGENT" when one of our crew reaches out to you. Gar!

Contact Lion's Way

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>7c626a23-c256-4a5b-a118-c735f50db75aTue, 02 Jul 2024 04:30:00 -070022:09truefull17171Lion's WayAnimated ExplainersAnimated ExplainersOur merry band of odiferous buccaneers is back with another content type episode! This time, we take a look at the animated explainer---a short video used for marketing. What is it and how is it used? Where does it fit in the marketing funnel? Join us to push past the roguish effluvia to get to the bottom of this very specific and carefully targeted type of content.

If you are interested in learning more about animated explainers and how they can help boost your marketing and sales initiatives, be sure to reach out and let us know!

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]]>Our merry band of odiferous buccaneers is back with another content type episode! This time, we take a look at the animated explainer---a short video used for marketing. What is it and how is it used? Where does it fit in the marketing funnel? Join us to push past the roguish effluvia to get to the bottom of this very specific and carefully targeted type of content.

If you are interested in learning more about animated explainers and how they can help boost your marketing and sales initiatives, be sure to reach out and let us know!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>989d72a8-42de-48ab-ae2a-e6ce48873281Fri, 14 Jun 2024 04:30:00 -070020:08truefull16161Lion's WayRemote Work and How to Do ItRemote Work and How to Do ItIn this voyage upon the high seas, our smelly pirates are all sailing from home! Lion's Way happens to have many years of experience navigating the waters of remote work and working from home. Our pirates have seen it all, and they share their experience and thoughts on the remote work phenomenon.

  • How can you keep projects moving when everybody is remote?
  • What are techniques for tracking tasks and staying organized?
  • Is everybody suited for remote work?
  • How can middle management know what's happening when the cube farm is a dust bowl?
  • How can you keelhaul a scurvy mutineer remotely?

Tune in and find out!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>In this voyage upon the high seas, our smelly pirates are all sailing from home! Lion's Way happens to have many years of experience navigating the waters of remote work and working from home. Our pirates have seen it all, and they share their experience and thoughts on the remote work phenomenon.

  • How can you keep projects moving when everybody is remote?
  • What are techniques for tracking tasks and staying organized?
  • Is everybody suited for remote work?
  • How can middle management know what's happening when the cube farm is a dust bowl?
  • How can you keelhaul a scurvy mutineer remotely?

Tune in and find out!

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>acc9bdf6-2c50-4a8d-9cc8-5096b8fde76dTue, 04 Jun 2024 04:30:00 -070045:52truefull15151Lion's WayThe Dreaded AI EpisodeThe Dreaded AI EpisodeEvery band of smelly pirates must face treacherous foes on dangerous seas, and in this episode, our stalwart crew faces the Dread Ship AI! Join us in exchanging broadsides with our mysterious and unknowable foe, as Joel, Karl, and Erik discuss the impact of artificial intelligence, machine learning, and generative AI on the business of writing.

Can large language models replace professional writers? What does the future of content creation look like, with these new dreadnoughts sailing the seven seas? Is our privateering future filled with ironclads and submersibles? Listen and find out!


Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>Every band of smelly pirates must face treacherous foes on dangerous seas, and in this episode, our stalwart crew faces the Dread Ship AI! Join us in exchanging broadsides with our mysterious and unknowable foe, as Joel, Karl, and Erik discuss the impact of artificial intelligence, machine learning, and generative AI on the business of writing.

Can large language models replace professional writers? What does the future of content creation look like, with these new dreadnoughts sailing the seven seas? Is our privateering future filled with ironclads and submersibles? Listen and find out!


Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>c5de3822-db5c-4e5e-9e22-17db964d5e5dThu, 16 May 2024 04:30:00 -070001:02:44truefull14141Lion's WayCase Studies ExplainedCase Studies ExplainedWhat is a case study, and what can a case study do for your marketing plans? In this episode, our steadfast sailors unroll the nautical charts to plot a course through the multitude of islands in the Content Type Archipelago, stopping to point their spyglasses at the case study. Karl, Joel, and Erik break down the format, effort required, and benefits of this reliable digital asset, eliminating the confusion that has left many a ship beached on those rocky shores.

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>What is a case study, and what can a case study do for your marketing plans? In this episode, our steadfast sailors unroll the nautical charts to plot a course through the multitude of islands in the Content Type Archipelago, stopping to point their spyglasses at the case study. Karl, Joel, and Erik break down the format, effort required, and benefits of this reliable digital asset, eliminating the confusion that has left many a ship beached on those rocky shores.

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>3ed63579-43e1-4b9a-8684-33ed4101ab06Thu, 02 May 2024 04:30:00 -070019:30truefull13131Lion's WayThe Word Processor WarThe Word Processor WarMicrosoft Word and Google Docs are probably the two most common word processors used by commercial writers, especially when they prepare to submit work to clients. But are they good enough? Our stalwart crew fires broadsides into the ships-of-the-line of today's leading word processors with a frank discussion of what they are getting right, and what they are getting wrong.

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]]>Microsoft Word and Google Docs are probably the two most common word processors used by commercial writers, especially when they prepare to submit work to clients. But are they good enough? Our stalwart crew fires broadsides into the ships-of-the-line of today's leading word processors with a frank discussion of what they are getting right, and what they are getting wrong.

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>3be4ffef-9767-4288-b734-304f72d8e27eThu, 18 Apr 2024 04:30:00 -070053:13truefull12121Lion's WayThe Difference Between Marketing and SalesThe Difference Between Marketing and SalesMarketing and sales don't need to be difficult to tell apart. In this episode, our three smelly pirates break down the differences between marketing and sales. We talk about marketing funnels, sales tactics, and the role of digital assets in both. Join us as we skillfully tack between the Scylla of marketing and the Charybdis of sales, helping you navigate the treacherous seas of B2B content creation.

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>Marketing and sales don't need to be difficult to tell apart. In this episode, our three smelly pirates break down the differences between marketing and sales. We talk about marketing funnels, sales tactics, and the role of digital assets in both. Join us as we skillfully tack between the Scylla of marketing and the Charybdis of sales, helping you navigate the treacherous seas of B2B content creation.

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>9f4ee4a4-1964-4c36-a80f-5c94e4586f9dThu, 04 Apr 2024 04:30:00 -070044:07truefull11111Lion's WayPilot: Introducing the CrewPilot: Introducing the CrewAs we weigh the anchor and set the jib, the crew of the Smelly Pirate Content Creation Show introduce themselves and let you know what to expect from our episodes. Meet our fearless buccaneers:

  • Joel Barker, Creative Director
  • Karl Steiner, President and Lead Writer
  • Erik L. Arneson, Writer and Technologist

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

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]]>As we weigh the anchor and set the jib, the crew of the Smelly Pirate Content Creation Show introduce themselves and let you know what to expect from our episodes. Meet our fearless buccaneers:

  • Joel Barker, Creative Director
  • Karl Steiner, President and Lead Writer
  • Erik L. Arneson, Writer and Technologist

Mentioned in this episode:

Our emails are the Greatest emails

Sign up for the Lion's Way email list to learn more about our process and B2B content writing.

Sign up for our emails!

]]>219d9407-bd52-43c4-8818-4c43898cb2e2Thu, 04 Apr 2024 04:30:00 -070035:23truebonus111Lion's WayGet Ready for the Smelly Pirate Content Creation ShowGet Ready for the Smelly Pirate Content Creation ShowIn a world teeming with B2B marketing content, how can companies elevate their content and ensure smooth sailing on the buyer’s journey? It takes precise strategies, sound processes, and creative minds.

And a podcast. They’re like radio programming in 1947, only without the radio.

Get ready for the Smelly Pirate Content Creation Show. These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.

B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. And in the tech world, much of it is dedicated to making a business case for a highly technical solution. That often leaves a gaggle of stakeholders jostling for position at the helm, and that can make staying on course a challenge.

Our merry band of smelly pirates is here to share how we have helped create and deploy technical marketing content that really connects with our clients’ target customers. Some episodes will look at the big picture and others will focus on something more specific. Through it all, we will tackle the big questions. 

  • Why should you care about the opinions of three smelly pirates?
  • When is a case study too long or too short? 
  • Just what the hell IS an animated explainer? 
  • What happened to that sales guy who went to the bathroom and never came back? 

We answer these questions and so much more. There will be humor, swearing, success stories, epic failures, and lessons learned along the way. So set the jib and pour the rum, and keep the eye without the patch open for the debut of The Smelly Pirate Content Creation Show!

]]>In a world teeming with B2B marketing content, how can companies elevate their content and ensure smooth sailing on the buyer’s journey? It takes precise strategies, sound processes, and creative minds.

And a podcast. They’re like radio programming in 1947, only without the radio.

Get ready for the Smelly Pirate Content Creation Show. These are the voyages of three smelly pirate content creators who have done everything from swab the decks to rigging the sails on hundreds of journeys. The crew at Lion’s Way has worked on every imaginable type of content for tech companies big and small. And now we are sharing tales of high adventure on the high seas and hopefully providing you with some valuable insight along the way.

B2B marketing content comes in all shapes and sizes. It can be aimed at a wide audience or target a handful of key decision makers. And in the tech world, much of it is dedicated to making a business case for a highly technical solution. That often leaves a gaggle of stakeholders jostling for position at the helm, and that can make staying on course a challenge.

Our merry band of smelly pirates is here to share how we have helped create and deploy technical marketing content that really connects with our clients’ target customers. Some episodes will look at the big picture and others will focus on something more specific. Through it all, we will tackle the big questions. 

  • Why should you care about the opinions of three smelly pirates?
  • When is a case study too long or too short? 
  • Just what the hell IS an animated explainer? 
  • What happened to that sales guy who went to the bathroom and never came back? 

We answer these questions and so much more. There will be humor, swearing, success stories, epic failures, and lessons learned along the way. So set the jib and pour the rum, and keep the eye without the patch open for the debut of The Smelly Pirate Content Creation Show!

]]>fe8fc9f9-45f9-4e04-9ea1-8979f4e08217Mon, 25 Mar 2024 04:30:00 -070002:35truetrailerLion's Way