Little Gym, Big Heart with Devin Gage

The Member Event Blueprint That Turns Members Into Family

Thu, 02 Apr 2026 05:00:00 -0400

Most gym owners focus on getting new clients.

The great ones? They make the ones they HAVE feel like family.

In this episode, I'm breaking down the exact blueprint we use at Engage to run member appreciation events that create lifelong memories, deepen relationships, and turn clients into ride-or-die fans who never want to leave.

This isn't about renting a bounce house and calling it a day. This is about building an experience so powerful that your members talk about it for YEARS — and bring everyone they know through your doors.

I'm covering:

→ Why most gym "events" fail (and what to do instead)

→ The planning framework that makes execution effortless

→ How to create moments that make people cry happy tears

→ The retention math: why one great event > 12 months of discounts

→ Real examples from our events at Engage

If you run a gym, studio, or any membership-based business — this episode will change how you think about client retention forever.

Subscribe to Little Gym, Big Heart for weekly episodes on building a fitness business with massive impact.

The Real Way Successful Gym Managers Lead Their Teams with Brian Paulsen and Cam White

Thu, 19 Feb 2026 05:00:00 -0400

Do you want to learn how the best managers in the fitness space operate? Brian Paulsen and Cam White are regional managers for Powerstrength Training Systems in Michigan, and share all the tips tricks and insights you need to manage gyms at scale.

Leading The BEST Coaches In The World w/ Skyler Davis

Mon, 16 Feb 2026 05:00:00 -0400

Are you looking to learn to lead your trainers to greatness? Skyler Davis, Director of Training at Powerstrength Training Systems, shares insights on how he onboards, trains, and maintains world-class standards.

The Athlete/Adult Model That Is DOMINATING The Industry Right Now with Mark Ehnis

Fri, 06 Feb 2026 09:00:00 -0400

Do you want to run the elusive Athlete/Adult fitness model?

Mark Ehnis from Powerstrength Training Systems is operating the most successful gym in this model in America. 8 Locations in Western Michigan, Mark is re-writing what is possible for gyms and you can learn from him today!

Money SECRETS Every Gym Owner Needs To Learn

Sat, 31 Jan 2026 05:00:00 -0400

We're talking about finding your financial balance, contrasting extreme saving with living only for today. Understanding your personal finance goals is key to effective money management. Additionally, we touch on the profit and loss statement, a critical tool for financial education that might surprise you. Join Billy Hofacker and I for an engaging interview as Your Fitness Money Coach

The Sales Strategy Every Gym Owner Needs Right Now to Grow with Taylor Robbins

Wed, 28 Jan 2026 05:00:00 -0400

Are you looking to level up your gym sales strategy in 2026? Taylor Robbins is one of the leading sales strategists in the industry, and on this episode we discuss what you need to do in your gym to convert more leads, close more sales and win in 2026 You can learn more from Taylor himself @theTaylorRobbins Subscribe today!

The 3 Systems Your Gym NEEDS To Grow with Mike Lisi

Tue, 13 Jan 2026 05:00:00 -0400

In this video, we discuss the critical challenge of standing out in a crowded market, where potential clients are opting into numerous services. Effective marketing and lead generation are essential to ensure your business remains a memorable point of contact. We explore how a strong fitness marketing agency can help you attract and retain customers. LEARN MORE AT Ignite-Entrepreneurs.com

What The BEST Gyms Do Differently with Mary Brown

Thu, 08 Jan 2026 05:00:00 -0400

Coach Mary from Gage Strength Training set out to see what the BEST gyms do differently - She visited 10 gyms in 4 months, and wrote a report on her experience throughout.

learn what she learned from traveling to some of the top gyms in the area!

From Chaos to Clarity: The Meeting Rhythm That Grew Our Gym

Thu, 11 Dec 2025 05:00:00 -0400

Inspired by Vern Harnish, discover how `effective meetings` are crucial for driving `business growth`. This video outlines strategies for `scaling up` your operations by learning `how to run a team meeting` that fosters strong `team management`. Elevate your company's pulse and accelerate your success. #MeetingManagement #Productivity #BusinessSkills

How To Run Meetings Everyone LOVES

Mon, 01 Dec 2025 05:00:00 -0400

The most boring part of your business is probably the thing holding you back from growth. Learn exactly "how to run a meeting" that is effective, engaging, and revenue-driving. These tips will help "fix boring meetings" and lead to "productive meetings" for your team. #MeetingTips #BusinessGrowth #Leadership

What's The Biggest Mistake Gym Owners Make When Growing Their Gyms?

Mon, 24 Nov 2025 05:00:00 -0400

Many gym owners are making a crucial mistake that hinders their fitness business success: focusing on the wrong sales metrics. This oversight is costing them significant revenue and impeding consistent growth. Learn how to identify and correct this error to increase gym revenue reliably and ensure business success through better gym management and improved sales kpis.

Turn Your Gym Into A Sales MACHINE (Ft. Mike Manzi)

Wed, 19 Nov 2025 05:00:00 -0400

Do you want to build a sales MACHINE inside of your gym?

Mike Manzi is the leader of Official Sales Tips and he shares the 3 levels of building a sales organization in today's episdoe which will help you:

- Sell more and close more deals with language tips and trick s

- Build a sales scorecard to know exactly where your sales leaks are happening

- SCALE your sales team as big as you need it to grow!

Tune in and don't forget to like, subscribe and comment too!

5 Easy Steps for Awesome Customer Service in Gyms

Sat, 18 Oct 2025 08:00:00 -0400

Devin Gage shares actionable insights on delivering great customer service and experience in gyms. Learn about the core tenets and best practices for creating a thriving membership community. Perfect for gym owners seeking to boost customer retention and foster customer success through effective customer service training.

What 99% of Gym Owners Don't Know About Branding - Interview with Joel Tellier

Wed, 08 Oct 2025 06:00:00 -0400

In this insightful interview, we chat with a branding and creative design expert about what every gym owner should know to elevate their fitness business. Discover effective marketing strategies that will help your gym business stand out and attract the right audience. Don't miss this opportunity to enhance your brand's presence! 💪🏼

If you want to learn more, check out JoelTellier.com to see his work!

Gym Sales Secrets: Tips from the Expert Who Trains the Trainers!

Tue, 30 Sep 2025 08:30:00 -0400

Want to grow your gym and increase revenue without feeling like a pushy salesperson? In this exclusive interview, we sit down with [Guest’s Name], a leading fitness sales coach who has helped thousands of gym owners and personal trainers close more clients — while keeping the process authentic and client-focused.

In this video, you’ll learn:

✅ The #1 mistake most trainers make when trying to sell memberships

✅ How to build trust fast — even with skeptical prospects

✅ The mindset shift that makes sales easier (and more ethical)

Whether you’re a gym owner, personal trainer, or fitness entrepreneur, this conversation will give you actionable tips and tactics to sell more, serve more, and grow your business.

Body Language SECRETS Every Trainer Needs To Know w/ Christopher Carter

Fri, 26 Sep 2025 05:00:00 -0400

Unlock the hidden power of body language to win more clients, build trust, and skyrocket your success as a trainer or fitness professional! 🚀

In this exclusive interview, body language expert Christopher Carter reveals the proven, science-backed techniques that top trainers use to:

✅ Instantly build trust and rapport with new clients

✅ Establish authority and credibility without saying a word

✅ Recognize the subtle cues that tell you what your clients are really thinking

✅ Communicate confidence, warmth, and influence in every interaction

✅ Close more sales and keep clients coming back for life

Whether you’re a personal trainer, coach, or fitness business owner, understanding body language can be the ultimate competitive advantage. Learn how to read the unspoken signals, master your own non-verbal communication, and create deeper connections that drive loyalty and referrals.

🔥 What You’ll Discover in This Video:

The most common body language mistakes trainers make (and how to fix them)

How to project authority without being intimidating

The subtle cues that build trust in seconds

Real-world examples of how body language can win—or lose—a client

Actionable steps to improve your presence in sessions, sales calls, and on camera

DOWNLOAD FREE E-BOOK HERE

The SECRET to Scaling Fitness Training to 1000+ Members Without Losing Quality with Joe Kinee

Wed, 24 Sep 2025 05:30:00 -0400

In this exclusive interview, I sit down with our Director of Training to reveal exactly how we maintain world-class coaching quality while scaling a fitness business to 1,000+ members.

We cover:

✅ How to build a training identity and brand identity that sets your gym apart

✅ The systems we use to review coaches, provide feedback, and maintain consistency

✅ What a Director of Training actually does to grow a fitness brand without sacrificing standards

✅ The metrics and processes that keep training quality high as you scale

✅ How to create a career path for coaches that fuels retention, growth, and culture

Whether you’re a gym owner, personal trainer, fitness entrepreneur, or manager, you’ll discover actionable insights on how to:

Hire and train coaches at scale
Build systems that guarantee client results
Develop a coaching culture that protects your brand identity
Avoid the #1 mistake gyms make when they grow: losing quality

If you’ve ever asked yourself:

👉 “How can I scale my fitness business without losing the personal touch?”

👉 “What role should a Director of Training play in growth?”

👉 “How do I create systems for consistent, high-quality training across multiple coaches?”

…this video gives you the answers.

🔥 Perfect for: gym owners, studio owners, personal trainers, fitness managers, and entrepreneurs looking to build a sustainable, scalable, and profitable fitness business.

The Second In Command of Your Gym - Grow Revenue and Master Your Operations with Jeff Schumacher!

Thu, 11 Sep 2025 05:00:00 -0400

Are you looking for a second in command to run your fitness business, or trying to grow into that role yourself?

Learn from the underground KING of gym operations, Jeff Schumacher!

Gym Sales Rep Closes 20 Deals EVERY Week -- Learn the Secrets to Sales Success!

Wed, 27 Aug 2025 05:00:00 -0400

Are you a trainer or gym owner looking to make more money and grow your gym? Check out my interview with Adam Rogers with Engage Personal Training

Our Gym Marketing Greatest Hits! How We Get 245 Leads EVERY Week with Julianna Moore

Mon, 25 Aug 2025 05:00:00 -0400

Do you want the exact gym marketing playbook we're using to generate 245 leads every week across multiple channels?

Check out todays episode to see our greatest hits!

He Made 85 Sales In 5 Weeks! Here's The Exact Sales Strategy To Get Elite Results!

Fri, 11 Jul 2025 05:00:00 -0400

Are you looking to grow your fitness business and want to follow the exact sales strategy we've been using to close 85 deals in 5 weeks?

Tune in today's episode!

Sales Communication Secrets to Sell More in Fitness! [Advanced Psychology of Sales]

Mon, 07 Jul 2025 05:00:00 -0400

Do you want to learn the advanced communication psychology of the ultra successful sales professional?

In today's episode I outline the advanced communication tactics you can use to close more deals!

10X Your Team Productivity - Slack Hacks to Get More Done!

Tue, 01 Jul 2025 05:00:00 -0400

Do you want your team to be more productive, get more done and grow faster than ever?

Slack is a tool that a lot of gym owners use, but not to the fullest extent. Check out how we're using Slack to grow fast, and get more done!

How To Think Like A Master Marketer - Building A Marketing Campaign Start To Finish!

Mon, 16 Jun 2025 05:00:00 -0400

Do you want to reliably and predictably generate leads, close sales and grow your fitness business?

In this video, I walk through the EXACT framework for how I build and launch marketing campaigns in my gym

Harsh Realities of Scaling Your Business - What To Know Before You Grow

Thu, 29 May 2025 05:00:00 -0400

Are you looking to grow your gym business?

In this episode, I sat down with Matt Simmons from Simmons Media to discuss the realities of what you'll encounter as you grow.

Your Personal Branding Playbook with Kyle "Panda man" Newell

Thu, 15 May 2025 05:00:00 -0400

Do you want to build a personal brand in any industry?

Kyle Newell is the world leading expert in Fasting, and in today's episode we break down the critical steps to building a personal brand that generates income for you and your business.

7 Focus Hacks To Get More Done!

Wed, 30 Apr 2025 05:00:00 -0400

Are you struggling with your focus?

Do you want to get more done?

Then this episode is for you!

The 3 BEST Sales Call Openers to Sell More in Fitness!

Tue, 08 Apr 2025 05:00:00 -0400

If you hate calling leads, these 3 opening lines may take the pain out of the experience for you!

Try these lines on your next sales call, and open up more conversations!

Sell MORE In Fitness! Steal our exact Sales Script!

Wed, 02 Apr 2025 10:00:00 -0400

STEAL THIS SCRIPT to help you close more deals in Fitness!

In 2024, we closed over 1000 membership sales, and you can steal our exact script here!

Gym Owners/Managers: You NEED To Follow These Rules for 2025

Wed, 26 Mar 2025 10:45:00 -0400

Are you a gym owner, or manager/leader?

This episode is for you. Fitness business is a tricky landscape to navigate but following these 7 laws of success will help boost your success!

Non-Stop 5-Star Reviews for Your Gym - with Hank Ebeling

Sun, 02 Mar 2025 05:00:00 -0400

Do you want consistent 5-star google reviews, and amazing experiences in your gym?

Hank Ebeling is the customer service King and outlines his model for serving clients in any fitness business!

The Team Culture Solution: Andy McCloy on Leading A World-Class Team

Fri, 21 Feb 2025 05:00:00 -0400

Andy McCloy, Founder of BCI Sports Performance in Huntsville Alabama details exactly how he built the best team in the industry.

Creating video content that actually WORKS (ft. Chris Perilli)

Wed, 05 Feb 2025 15:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Join us as we sit down Chris Perilli to discover the secrets to creating engaging, viral videos that captivate your audience. Chris shares his proven strategies for leveraging emotion, storytelling, and technical best practices to grow your fitness or martial arts business through video marketing. Learn how to hook viewers, maintain their attention, and drive real results for your brand. Get ready to engage in today’s episode!

Connect with Chris: https://www.instagram.com/chrisperilli/

https://hq.pixelmobb.com/

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

When is the right time to open a second gym? (ft. Joe Meglio)

Tue, 28 Jan 2025 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Join us as we sit down with Joe Meglio, the founder of GameChanger Fitness, to explore the remarkable 11-year journey of building his thriving fitness franchise. Learn how Joe navigated pivotal moments, from shifting to a small group training model to streamlining operations during the pandemic, and discover the strategies that drove GameChanger's growth into a 14-location powerhouse. Get ready to engage in today’s episode!

Connect with Joe: joe@varsityhousegym.com

Connect with GameChanger on Instagram:

https://www.instagram.com/gamechangergym/

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Fitness Sales Secrets Nobody Will Tell You

Thu, 16 Jan 2025 17:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin shares a presentation he really gave at the Business of Strength Sales Summit. He shares the exact system he used to scale his fitness business to 8 locations and $4 million in revenue. He also breaks down a step-by-step "ring the register" workflow that utilizes a CRM to fill your sales pipeline, collect decisions, and leverage your current client network - a process that can be applied by any fitness professional, regardless of experience level. Get ready to engage in today’s episode!

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

How We Doubled Gym Membership Growth with Organic Social Media

Tue, 31 Dec 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Matt Simmons, owner of Simmons Media, to discuss the results of a fascinating split test on the real-world impact of professional organic social media content. The results are eye-opening, revealing a 25% decrease in cost per lead, tremendous follower growth, and much more. Discover the power of high-quality organic social media for your fitness business. Get ready to engage in today’s episode!

Connect with Matt: https://simmonsmedia.co/

Connect with Simmons Media on Instagram:

https://www.instagram.com/simmons.media/

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Gym Marketing 101 (ft. Joe Riggio)

Tue, 24 Dec 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Joe Riggio, co-owner of Varsity House Gym, as he shares his proven strategies for effective gym marketing. From the importance of long-form content creation to the nuances of running successful paid ad campaigns, Joe provides a wealth of practical advice that any gym owner can implement to drive business growth. Get ready to engage in today’s episode!

Connect with Joe: https://www.instagram.com/coachjoestrong/?hl=en

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Tailoring the Gym Experience for Every Member

Tue, 17 Dec 2024 09:32:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with Krysten

Rimmer! Dive into the role of a client success manager and learn how she has driven

member engagement, retention, and community building at a thriving fitness business.

Discover the systems, processes, and personalized approaches that keep clients

motivated and invested in their fitness journey. Get ready to engage in today’s episode!

Connect with Krysten:

https://www.instagram.com/rimmer_25?utm_source=ig_web_button_share_sheet&igsh

=ZDNlZDc0MzIxNw==

https://gagestrengthtraining.com/

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

How This Gym Mastered the Athlete and Adult Business Model

Tue, 10 Dec 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with TJ Lopez

of Athletic Movement Protocol to discuss how he built a fitness empire that generates

over $1 million in revenue, with an equal split between athlete and adult programs.

Learn the strategic approach that allowed him to dominate both markets and create a

thriving, sustainable business. Get ready to engage in today’s episode!

Connect with TJ: https://www.instagram.com/coachtjlopez/?hl=en

https://athleticmovementprotocol.com/

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Become the Leader Your Employees Need!

Tue, 03 Dec 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage chats with CEO of Varsity House Gym, Dan Goodman. In this podcast, Dan pulls back the curtain on the leadership strategies that have allowed his team to achieve remarkable longevity and success. Discover the core values, communication tactics, and employee incentive structures that have fostered a culture of accountability, growth, and genuine appreciation at Varsity House. Whether you're a fitness business owner or aspiring leader, you'll walk away with actionable insights to elevate your team and drive sustainable results. Get ready to engage in today’s episode!

Connect with Dan: https://www.instagram.com/dan_goodman78/?hl=en

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Scaling a Gym Business from $0 to $120k/month

Tue, 26 Nov 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! In this episode, Devin Gage sits down with Dr. John Dougherty, the owner of Conquer Fitness, to discuss his incredible journey of scaling his fitness business from zero to $120,000 in monthly revenue. John shares his expertise in high-ticket sales, having closed over $3 million in personal training sales, and provides valuable insights on building a sales-driven organization, developing a strong sales process, and overcoming the challenges of rapid growth. Get ready to engage in today’s episode!

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

The 3-Step Formula for a World-Class Gym Trial Experience

Mon, 11 Nov 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his SECRET strategy to nail the first impression and build a trial session system experience that converts more members. This is EXACTLY what he does in his gym’s.... Get ready to engage in today’s episode!

Hear Devin speak at the Underground Strength Con (NOV 15/16)

https://undergroundstrengthcon.com

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

The Meeting Cheat Sheet That Changed Everything

Tue, 05 Nov 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares the provenmeeting structure and leadership tactics that transformed his company's performance. Learn how to run highly effective "Level 10" meetings that drive accountability, solve problems, and propel your business forward. Get the meeting cheat sheet that's helped this team master healthy conflict, make tough decisions, and achieve their biggest goals.. Get ready to engage in today’s episode!

Hear Devin speak at the Underground Strength Con (NOV 15/16)

https://undergroundstrengthcon.com

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Fitness Sales Secrets: Close More Memberships

Tue, 29 Oct 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the proven strategies and tactics to skyrocket your gym membership sales.

Devin shares a wealth of data-backed insights on effective lead nurturing and follow-up in the B2C sales world. Get ready to engage in today’s episode!

Hear Devin speak at the Underground Strength Con (NOV 15/16)

https://undergroundstrengthcon.com

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

How to get more reviews for your gym business

Tue, 22 Oct 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his strategy to

get more client google reviews. This is EXACTLY what he does in his gym’s to get more

reviews and build social proof. Get ready to engage in today’s episode!

Hear Devin speak at the Underground Strength Con (NOV 15/16)

https://undergroundstrengthcon.com

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

The 9 Books That Made Me Millions

Tue, 08 Oct 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares 9 of his

favorite business books that have completely changed the way he runs his company.

These are books you've probably never heard of, but they cover topics like

gamification, leadership language, building cult-like brands, and designing effective

incentive structures. Get ready to engage in today’s episode!

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

What CORE VALUES Really Mean to Your Gym

Tue, 01 Oct 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the

importance of core values in business and how to effectively implement them. He

shares a story that illustrates the difference between results and the method used to

achieve them. He also outlines strategies for identifying core value behaviors, making

core values stick through recognition systems, creating measurable checklists, and

having employees teach the values to each other. Get ready to engage in today’s episode!

Insights from the BEST SERVER I’ve ever had

Tue, 24 Sep 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares an

experience with an exceptional waiter who went above and beyond to provide

outstanding customer service. He explains parallels between the waiter's actions and

the importance of clearly communicating the value and effort behind the services

provided in a fitness business, such as explaining custom programming and proactively

offering upsells or referrals. Get ready to engage in today’s episode!

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Nobody Wants to Work Anymore... Why this is BS

Tue, 17 Sep 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down why the phrase

“Nobody wants to work anymore” is complete BS!! Watch this to learn how Devin designs and treats

employees to create the best place to work possible at his gyms, Gage Strength Training and Engage

Personal Training.

Get ready to engage in today’s episode!

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Using Facebook to Drive a Community

Tue, 10 Sep 2024 13:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down an UNDER UTILIZED

community making GEM... Facebook groups! Watch this to learn how Devin uses Facebook

Community Groups to shape the community within his gyms, Gage Strength Training, and Engage

Personal Training.

Get ready to engage in today’s episode!

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

Check us out on YouTube: / @littlegymbigheart

Check us out on Apple Podcasts: https://podcasts.apple.com/ph/podcast...

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Unlock Hidden Opportunities: The 3-P Business Audit for Explosive Growth

Tue, 03 Sep 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage is going to show you how to

uncover hidden opportunities within your business using a powerful annual audit method that can

skyrocket your growth with less overhead, fewer employees, and more profits. This is the same audit

that has transformed my business and allowed us to think bigger and achieve more.

Join Devin as he breaks down the 3-Ps – People, Place, and Process – and explains how to

creatively assess each area to find growth potential you never knew existed. Whether you’re a small

business owner, gym owner, or part of a leadership team, this exercise will challenge you to think

outside the box and maximize what you already have.

Get ready to engage in today’s episode!

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Master the Art of Gravitas | Become a Leader Your Team Will Follow

Tue, 27 Aug 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage dives deep into the concept of

gravitas and command presence... MUST HAVE skills for fitness leaders and business owners.

Discover the ancient roots of gravitas, how to develop it, and why balancing weight and lightness in

your leadership approach is crucial. Learn actionable strategies to enhance your presence, inspire

your team, and lead with confidence.

Get ready to engage in today’s episode!

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

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Business Scorecards Done Right

Tue, 20 Aug 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares everything about

scorecards.... What to do... what not to do... and how they can revolutionize your fitness business..

Get ready to engage in today’s episode!

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

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Overcome Overwhelm in Your Career

Tue, 13 Aug 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, if you’re feeling overwhelmed in your career,

this is the episode for you! Devin Gage breaks down how to get out of a slump and prevent burnout.

Get ready to engage in today’s episode!

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BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Combat August Attrition in Your Gym

Tue, 06 Aug 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down how to dodge the

member attrition that typically comes around in August. We’ll be talking about how to be proactive in

keeping your clients in programs, specifically what we are doing right now, the "proactive summer

retention campaign."

Get ready to engage in today’s episode!

Check us out on Instagram: / littlegym_bigheart

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BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Retain Your BEST Clients | Fitness Business Lesson

Tue, 23 Jul 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down how to prevent losing

your clients in today’s gym business climate… This is the exact strategy that Devin Gage is using

across his Engage Personal Training and Gage Strength Training gyms.

Get ready to engage in today’s episode!

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BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Get Leads to SHOW UP! | Appointment Setting 101

Tue, 16 Jul 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down why great marketing

will kill a mediocre business... unless it has a great appointment setting show rate. He shares his

strategy to set appointments for leads AND how to get them to actually show up... This strategy

changed Gage Strength Training forever. Plus... how you can do it too!

Get ready to engage in today’s episode!

Check us out on Instagram: / littlegym_bigheart

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BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

Build Loyal SUPERFANS for Your Business | Step-by-Step Guide

Tue, 09 Jul 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down a trick that he is

finally ready to share that will ELEVATE your fitness business to the next level.... P.S. Use this only for

good!

Today we are breaking down exactly how you can build loyal superfans in your business.

Get ready to engage in today’s episode!

BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

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The COSTCO Hack! Use This to Transform Your Fitness Business

Tue, 02 Jul 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down the genius behind

Costco and how these business lessons learned help transform Gage Strength Training forever.

Plus... how you can do it too! Today we are breaking down why Costco is successful and how you

can use these same strategies to revolutionize your business.

Get ready to engage in today’s episode!

Check us out on Instagram: / littlegym_bigheart

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BOOK A 1 on 1 CALL WITH DEVIN http://www.littlegymbigheart.com

UTILIZATION TECHNIQUES | Make Sure Your Gym is Filled Out and Efficient

Tue, 25 Jun 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything utilization!

From scheduling times to coaching experience, we’ll cover it. Devin goes deep into how you can

create the most efficient gym business possible.

Get ready to engage in today’s episode!

Check us out on Instagram: / littlegym_bigheart

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Steal the marketing strategy I used to grow my gym FAST

Tue, 18 Jun 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down two marketing

campaigns that have CHANGED his gym business forever! AND how you can do it too! Today we are

breaking down all the little things that don’t scale... but make all the difference.

Get ready to engage in today’s episode!

Check us out on Instagram: / littlegym_bigheart

Check us out on Spotify: https://open.spotify.com/show/301uFrv...

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How our gym became a legend in the community... and how yours can too

Tue, 11 Jun 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything he did to

build his gym, Gage Strength Training, into a staple in the local community! Plus... how you can do it

too! Today we are breaking down all the little things that don’t scale... but make all the difference.

Get ready to engage in today’s episode

Video: https://youtu.be/9yEE_Uj7_bY

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Video Skills That Pay The Bills - 3 Steps To Getting Better on Camera

Tue, 04 Jun 2024 05:00:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down everything he did to

go from cringey, awkward, and terrible on camera, to being the face of the video platform for one of

the largest fitness companies in the world. (how he did it may shock you!)

Get ready to engage in today’s episode!

How to FIREPROOF Your Fitness Business

Tue, 21 May 2024 09:30:00 -0400

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage breaks down three things to make

your fitness business FIREPROOF and last longer in the industry...

Get ready to engage in today’s episode!

GET YOUR FREE AFTER ACTION REVIEW REPORT....

www.littlegymbigheart.com

Check us out on Instagram: / littlegym_bigheart

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BOOK A CALL WITH DEVIN http://www.littlegymbigheart.com

Mastering Joint Ventures: Strategies for Success | Ep 13

Tue, 02 Apr 2024 05:00:00 -0400

“What's really important about this is that you write the emails because if you trust somebody else to promote your business for you, probably going to get a pretty bad email that should all be in the wording. You want to structure this sponsorship so that it is a win win for the organization because you're providing an immense amount of value and cash and you get to tap into their customer list as a result.”

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage outlines three unique joint venture strategies that have successfully generated thousands of contacts and hundreds of clients. These methods hinge on creativity, mutual value exchange, and strategic positioning to enhance business growth and network expansion.

Get ready to engage in today’s episode!

Timestamps:

(00:29) - Tactic #1: Leveraging Local Business Giveaways

(03:12) - Tactic #2: Crafting Creative Sponsorship Proposals

(05:21) - Tactic #3: Maximizing Physical and Digital Real Estate

(07:06) - Concluding Insights: Positioning for Success

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Maximizing Opportunities with Joint Venture Marketing | Ep 12

Tue, 26 Mar 2024 05:00:00 -0400

“Your space is a form of value that you can provide other businesses to generate referrals for yourself up next”

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage provides insight into joint venture marketing, specifically tailored for fitness professionals looking to expand their client base and enhance local market publicity. It begins by clarifying joint venture marketing as a sophisticated form of referral marketing, aimed at leveraging other businesses' networks. Devin emphasizes the importance of recognizing one's value to other businesses, beyond just fitness knowledge. It outlines various forms of value that fitness professionals can offer, such as expertise, physical space for advertisements, email lists with potential clients, and influence over clientele.

Get ready to engage in today’s episode!

Timestamps:

(00:41) - Understanding Joint Venture Marketing

(00:58) - Identifying Your Value as a Fitness Professional

(02:17) - Exploring Areas of Value You Can Offer

(03:18) - Leveraging Your Email List and Influence

(05:35) - Creating Value Through Services and Partnerships

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Unlocking Pricing Secrets in the Fitness Industry | Ep 11

Tue, 19 Mar 2024 05:00:00 -0400

“ Imagine I went to the Apple store to buy a new iPhone and it was going to cost a thousand dollars to get a brand new iPhone. And the guy at the counter tells me, he says, Hey, listen, it's a thousand dollars here.

But if you drive A mile down the road, you can save 10 and you can get it for 990. I would tell him it's a complete waste of time and I would buy the thousand-dollar iPhone and go about the rest of my life.”

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares strategies on how to apply pricing psychology to avoid price pushback and ensure products are perceived as valuable by clients. It begins with an anecdote to illustrate that the perception of savings is relative, not absolute. Devin introduces tactics such as using precise price points instead of round numbers, limiting options to enhance the perceived value, minimizing the visual footprint of prices, and utilizing price anchoring to adjust customers' price perception.

Get ready to engage in today’s episode!

Timestamps:

(00:26) - The Emotional Logic of Pricing

(00:37) - Illustrating Pricing Psychology with Real-Life Scenarios

(02:16) - Tactic 1: Precision in Pricing

(04:25) - Tactic 2: Simplifying Choices to Boost Sales

(06:24) - Tactic 3: The Visual Impact of Price Presentation

(08:43) - Tactic 4: The Power of Price Anchoring

(13:49) - Applying Pricing Psychology for Effective Sales

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Maximizing Profit in the Fitness Industry | Ep 10

Tue, 12 Mar 2024 05:00:00 -0400

“There is nothing better than getting out in the community, delivering amazing sessions, and using paid digital marketing so that you can see the exact cost per lead and return on investment that you're getting.”

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares five common ways gym owners unnecessarily spend money and offers practical advice on how to avoid these financial pitfalls. Devin stresses prioritizing spending on aspects that genuinely contribute to business growth and avoiding common financial traps.

Get ready to engage in today’s episode!

Timestamps:

(00:18) - The Flooring Fiasco: Investing Wisely in Your Gym's Foundation

(02:43) - The Buildout Blunder: Why DIY Can Cost You More

(04:17) - The Merchandise Mistake: Rethinking Apparel as a Marketing Tool

(06:37) - The Marketing Misstep: Avoiding Ineffective Print Ads

(07:57) - The Fake Work Trap: Focusing on What Truly Matters

(09:40) - Conclusion: Smart Investments for Gym Success

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Avoiding Industry Burnout | Ep 9

Tue, 05 Mar 2024 06:00:00 -0400

“People are pretty understanding about you having boundaries in your life.”

Welcome to the Little Gym, Big Heart podcast! Today Devin Gage shares his expert strategies for avoiding industry burnout and boosting productivity, emphasizing the importance of balanced nutrition, adequate sleep, a disciplined lifestyle, and effective stress management techniques. Leveraging insights from Parkinson's law, he explores how setting work constraints can enhance productivity, making it an essential listen for fitness professionals seeking work-life balance and productivity optimization.

Get ready to engage in today’s episode!

Timestamps:

(0:45) - The Reality of Burnout and Its Impact

(2:02) - The Importance of Energy Management

(3:19) - Tips to Stay Fully Charged: Sleep, Training, and Lifestyle

(6:02) - The Dangers of Bodybuilding and Fitness Career

(6:54) - The Power of Constraints and Time Management

(9:52) - The Role of Gratitude, Journaling, and Meditation

(14:13) - Conclusion: Navigating the Fitness Industry Successfully

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The Three Mindsets for Gym Owners' Survival | Ep 8

Tue, 27 Feb 2024 05:00:00 -0400

"You have to be arrogant enough to believe that you out of all the trainers and fitness professionals out in the world are actually going to make it in this industry."

Welcome to the Little Gym, Big Heart podcast! Today Devin Gage discusses the challenging career shelf life of personal trainers and gym owners, with the former lasting less than six months on average and the latter typically closing within two years. However, he suggests a recipe for success involving three key mindsets: ignorance, arrogance, and faith. Ignorance doesn't imply a lack of knowledge, but rather the ability to overlook certain hard realities of the business, such as stiff competition, long hours, and unpredictable factors like COVID-19. Arrogance, in this context, refers to the confidence to believe in one's capacity to succeed in a challenging environment.

Get ready to engage in today’s episode!

Timestamps:

(0:25) - The Three Mindsets for Success

(0:56) - Embracing Ignorance: Overcoming Challenges

(2:54) - Arrogance: Believing in Your Unique Potential

(4:13) - Blind Faith: A Personal Success Story

(5:17) - The Power of Persistence in the Fitness Industry

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Verbal Judo: Mastering Sales & Marketing Language | Ep 7

Tue, 20 Feb 2024 05:00:00 -0400

“When you can use this verbal judo to adapt your language and communication style based on whether somebody is in a marketing state or a sales state, it will incredibly level up your ability to get buy-in and commitment and sell more clients and keep them in your program longer.”

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage talks about the importance of communication agility in the fitness business, mainly in differentiating between marketing and sales language. It dwells on the need for the usage of clear, compelling, and convincing marketing language, and its positive impacts. Devin also gives tips to establish authority in marketing by avoiding wishy-washy language, speaking confidently, and using alliteration.

Get ready to engage in today’s episode!

Timestamps:

(00:32) - Understanding Marketing Language

(03:56) - Tips for Effective Marketing Messaging

(06:42) - Transitioning to Sales Language

(06:47) - The Art of Sales Messaging

(12:33) - Conclusion: The Power of Verbal Judo

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Understanding Your Client's Perspective | Ep 6

Tue, 13 Feb 2024 05:00:00 -0400

“Think about what is going through your client's head as they're driving to the gym every day, or as they're driving to meet you for the first time.”

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage dives into the advanced psychology of client retention in the fitness industry by tapping into the six human needs as identified by Tony Robbins. We discuss ways to ensure clients never want to leave your fitness program by creating an environment that satisfies their needs for certainty, uncertainty, significance, love and connection, growth, and contribution.

Get ready to engage in today’s episode!

Timestamps:

(00:32) - Understanding the Six Human Needs

(01:02) - Applying the Six Human Needs to Your Fitness Program

(02:21) - Creating an Addictive Fitness Program

(03:38) - Meeting the Need for Certainty in Your Fitness Program

(06:23) - Meeting the Need for Uncertainty in Your Fitness Program

(07:27) - Meeting the Need for Significance in Your Fitness Program

(09:17) - Meeting the Need for Love and Connection in Your Fitness Program

(12:38) - Meeting the Need for Growth in Your Fitness Program

(16:04) - Meeting the Need for Contribution in Your Fitness Program

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Delivering The Perfect Gym Session | Ep 5

Tue, 06 Feb 2024 05:00:00 -0400

“The secret to delivering the perfect training session in this phase is to tell them what they need to hear while giving them what they need.”

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage highlights a three-phase process to ensure a perfect training session: The Engage Phase, Training Phase, and Disengage Phase. The notion of 'pattern interrupt' which involves snapping clients out of their existing routine or state of mind, and engaging them into an intentional training mindset, is discussed under the Engage Phase. Different micro-pattern-interrupt techniques such as abrupt language, humor, and unique interactions are explored, alongside ways to incorporate environmental factors like varying the session structure. The Training Phase touches on agility and specificity in coaching based on clients' skill level, goals, and current phase in their workout program.

Get ready to engage in today’s episode!

Timestamps:

(01:45) - Understanding the Concept of Pattern Interrupt

(03:23) - Implementing Pattern Interrupts in Your Training Session

(05:52) - Environmental Pattern Interrupts: Layout and Anchors

(08:11) - The Training Stage: Understanding Skill Level, Goal, and Phase

(09:08) - Delivering the Perfect Training Session: Agility in Delivery and Coaching

(11:43) - The Disengage Stage: Switching from Sympathetic to Parasympathetic State

(14:04) - Conclusion: The Three Stages of a Perfect Training Session

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Scalable and Repeatable Referral Engines | Ep 4

Tue, 30 Jan 2024 05:00:00 -0400

"Your product needs to be remarkable. It needs to be worthy of remarking upon to your social circle and friends."

Welcome to the Little Gym, Big Heart podcast! Today, Devin Gage shares his insights on how to build a scalable and repeatable referral engine for your fitness business. He emphasizes the importance of having a remarkable product that is worthy of remark and identifies three key reasons why people refer: reciprocity, social norms, and status. Devin provides practical strategies for leveraging these factors to generate more referrals, such as asking for referrals at critical moments, using talk triggers, and rewarding and recognizing clients who refer others. He also highlights the significance of removing friction in the referral process to make it easier for clients to bring in their friends.

Get ready to engage in today’s episode!

Timestamps:

(01:11) - Reasons people refer: reciprocity, social norms, and status

(02:18) - Using reciprocity to ask for referrals

(04:02) - Elevating social status through the "Magic Business Card" technique

(09:01) - Making referrals a social norm through rewarding and recognizing

(11:24) - Removing friction to encourage referrals

(11:52) - The challenges of generating referrals in a fitness business

(13:01) - The three critical times to ask for a referral

(14:31) - Asking for a referral when a client cancels

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Body Language, Voice, Psychology: Keys to Lasting Impressions | Ep 3

Tue, 23 Jan 2024 05:02:00 -0400

"90% of the people that you meet every single day will never remember the encounter they had with you."

Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, discusses the importance of standing out in an overcrowded industry and becoming more memorable to clients and prospects. He explains how our minds filter out most of the information we encounter and focuses on what is relevant. Devin introduces the concept of the reticulate activating system and its impact on our ability to stand out. He then shares three tools that can help individuals become more memorable: body language, voice, and an understanding of psychology. Devin provides practical tips on using body language, such as showing open hands and an exposed torso, to build trust and avoid being perceived as a threat. He also emphasizes the importance of using tone, pace, and silence in our voice to elicit different emotions and make a lasting impression. Finally, Devin discusses the psychology of memory and the power of novelty and vulnerability in creating memorable interactions.

Get ready to engage in today’s episode!

Timestamps:

(01:06) - Understanding the reticulate activating system

(02:07) - Categorizing encounters into friend, fight, f*ck, or forget

(03:00) - Using hands to build trust and avoid threat perception

(04:16) - Exposing the torso to display vulnerability and build trust

(06:29) - The subconscious significance of holding a drink

(07:22) - Interpreting feet positioning in conversations

(10:27) - Using body language to influence emotions

(11:07) - Utilizing tone, pace, and silence in voice communication

(14:28) - Using novel language and verbiage to be more memorable

(15:38) - Creating a pattern interrupt to make yourself more memorable

(16:19) - Building trust through vulnerability

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Mindful Selling in the Fitness Industry | Ep 2

Tue, 23 Jan 2024 05:01:00 -0400

"The best thing that you can do is to be open and transparent about the price... It's going to be very disarming and a pattern interrupt."

Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, shares his insights on the sales mindset for fitness professionals. He emphasizes the importance of understanding the human psychological need for autonomy and how it relates to sales. Devin explains how leading with the worst parts of your business, such as price or limitations, can actually build trust and authenticity with potential clients. He also discusses the concept of abundance and how having an abundance mindset can positively impact your sales approach.

Get ready to engage in today’s episode!

Timestamps:

(00:51) - The realization that selling is necessary for a successful fitness career

(01:50) - The conversation with a mentor about the importance of making money

(03:32) - The three elements of mindset for successful fitness sales

(04:04) - The first element: Understanding the psychological need for autonomy

(05:13) - The ineffectiveness of traditional sales methods in the fitness industry

(07:10) - Leading with the worst parts of the business to build trust

(09:21) - Ending sales conversations with the question "Are you sure?"

(10:50) - The second element: Embracing abundance in sales

(11:43) - The importance of having an abundance mindset in sales

(12:10) - Understanding the numbers game in fitness sales

(13:50) - Key factors for success in the fitness industry

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Community in Fitness | Ep 1

Tue, 23 Jan 2024 05:00:00 -0400

"I realized very early on that fitness was a really powerful community builder. And I can really say we've used community as our competitive advantage."

Welcome to the Little Gym, Big Heart podcast! Today, your host, Devin Gage, shares his journey in the fitness industry, from starting as a personal trainer to building a successful fitness business. He explains how he made the decision to prioritize his role as a single father and pursue a career in personal training instead of law enforcement. Devin emphasizes the importance of community in his business and how it has been a key factor in his success. He also discusses his passion for understanding human psychology and how it has helped him make a deeper impact on his clients' lives.

Get ready to engage in today’s episode!

Timestamps:

(0:00) - Introduction to Devin Gage's background and experience in the fitness industry

(01:52) - Decision to pursue a career in fitness and personal training

(03:24) - Transition from in-home personal training to opening a gym

(06:13) - Focus on creating a memorable experience for clients

(07:10) - Importance of understanding human psychology in fitness

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Welcome to Little Gym, Big Heart with Devin Gage!

Thu, 11 Jan 2024 00:45:00 -0400

Welcome to the Little Gym, Big Heart podcast! Your host, Devin Gage, has years of experience in the fitness and consulting industry, allowing him to provide you with tactical advice that you can apply at any stage of your fitness career!

Tune in on January 23, 2024, for the first three episodes of the Little Gym, Big Heart podcast!

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