Is our marketing activity annoying our customers? Is the hype surrounding the latest digital toys making obsessed with digital tactics at the expense of customer focus?

Maybe it’s time to rediscover the full marketing picture, including customer research, product development, pricing, and promotion. How to develop a deep understanding of customers and their needs, and articulate a clear, standout offer that is simple and easy to understand.

Welcome to the 298 Marketing and Finance podcast and another short sharp episode in the 2023 Simply Marketing Series.

What you’ll hear about in this episode:

• The hype surrounding The Metaverse, ChatGPT and AI
• The benefits of digital marketing tools but also
• the consequences
• Do we obsess over tactics at the expense of strategy?
• Three areas to focus our attention
• Rediscovering the full marketing mix

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

 We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  http://rogeredwards.co.uk

This week let's talk about the customer and how marketing always starts with a deep almost obsessive understanding of the customer.

And we're going to talk about this with reference to TV's The Apprentice and why the candidates will always fail their marketing tasks.

This is episode 297 of the MAF Podcast - part of the 2023 Simply Marketing Series.

What you’ll hear about in this episode:

• Why marketing always stats with the customer
• The Apprentice TV show and one of its fatal flaws
• No understanding of target market sets up failure
• The correct way to understand a customer segment and develop the correct products and services

Links and Show Notes.

For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk

This week let's talk about a delightfully simple structure for creating a piece of marketing content.

It could be an advert, social media post or a conference speech.

It's called Monroe's Motivated Sequence.

This is episode 296 of the MAF Podcast - part of the 2023 Simply Marketing Series.

What you’ll hear about in this episode:

• What are some of the simplest marketing communications formulas?

• AIDA and PAS and my favourite, Monroe's Motivated Sequence

• The 5 stages of Monroe's Motivated Sequence

• Examples of the sequence for advertising or pitching

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk

You're probably sick to the back teeth of hearing about ChatGPT already but you really need to hear this. And I really need to get this off my chest.

Please don't fall into the ChatGPT bland, average and mediocre trap.

This is episode 295 of the MAF Podcast - part of the 2023 Simply Marketing Series.

What you’ll hear about in this episode:

• What ChatGPT is and how it works

• Prompts can create poems, stories, PHP code and marketing content

• It does a decent job but it's Bland, Average and Mediocre (BAM)

• Why you need to stand out, even before ChatGPT came along

• Being human is your key advantage

Links and Show Notes.

For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk

This week let's talk about the difference between marketing strategy and marketing tactics.

It's part of a new shorter, bite-sized series of episodes called the Simply Marketing series.

This is episode 294 of the MAF Podcast.

What you’ll hear about in this episode:

• The new shorter format of the show for the first part of 2023

• The Simply Marketing series of episodes

• Why digital marketing tactics may have affected the wider marketing discipline

• The difference between marketing strategy and marketing tactics

• All the components of a simple marketing strategy

Links and Show Notes.

For links to the books and apps mentioned, please visit https://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from https://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. https://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: https://rogeredwards.co.uk

This week let's talk about marketing truths that bear repeating - AGAIN.

Which really means busting some marketing myths that won't go away.

This week it's just me and the mic and this is episode 29 of the Marketing and Finance Podcast.

What you’ll hear about in this episode: 

• 3 marketing truths we need to revisit again and again
• Why marketing is more than just promotion
• The full academic marketing strategy model versus the Circle of Marketing Simplicity
• How marketing is an investment, not a cost
• 3 tips for keeping marketing simple

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast?

Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses?

Please contact me if you want to get involved:  http://rogeredwards.co.uk

This week let's talk about simplicity.

Simplicity can be a strategy. Simplicity can be your competitive advantage. It's hard but it's what customers want.

This week it's just me and the mic and this is episode 292 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• Why are so many businesses complex?

• How complex language can be a red flag for complicated products and processes

• What customers think about complexity

• Four reasons why businesses get complicated and stay complicated

• Three ways to keep things simple

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk

This week let's talk about how financial advice is evolving.

We'll also look at how to make financial planning more attractive to younger clients and we'll challenge some of the financial advice being given on TikTok.

My guest is Eunicia Peret and this is episode 291 of the Marketing and Finance Podcast

What you’ll hear about in this episode:

• How Eunicia went from a strategic career to building The Empowered Financial Planner
• Is financial advice more like financial coaching?
• Differences in financial regulation between the UK and the US
• How can we make financial planning more attractive to younger clients and do we even need to?
• Is the current trend for bite-sized financial advice on platforms like TikTok and good thing?

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk

This week let's talk about that sinking feeling you get when you realise your marketing creatives suck.

It's easy to blame the agency and to look elsewhere. But maybe it's all about your strategy. Or lack of it.

This week it's just me and the mic and this is episode 290 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:  

• The Agency Pitch Meeting and when creatives suck
• Why it's likely down to your brief rather than the agency's lack of creativity
• How research from the Institute of Professional Advertisers backs this up
• Why strategy is important to get the brief right in the first place
• The three questions you need to answer before you brief an agency
• The Circle of Marketing Simplicity

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast?

Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved:  http://rogeredwards.co.uk

This week let's talk about brand and positioning

But we'll go beyond logos, fonts and colours and look at what branding is really about.

My guest is David O'Hearns and this is episode 289 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• Why branding is more than logos, fonts and colours

• Brand values and tone of voice

• How looking at what you hate can reveal what you stand for

• Why TV's Apprentice does branding a disservice

• Sticking to brand values in the long-term but avoiding "brand police"

• What is positioning and how does it fit with branding?

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk

This week let's talk about coming up with creative business ideas.

Is an in-person setting better than an online one for finding them?

Let's grab a coffee and talk about it some more. This is episode 288 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• Creativity that comes from accidental conversations

• Has the pandemic-inspired move to online meetings stifled creativity?

• TED speaker Adam Grant and what he calls creative collisions

• The magic that happens at conferences in the breaks and afterwards

• Why its good to have more meetings with people outside your peer group

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk

This week let’s talk about 6 of the biggest mistakes made by digital marketers. And this is a reaction episode where I riff on the messages contained in a piece of content that caught my attention.

It’s just me and the mic and this is episode 287 of the Marketing and Finance Podcast.

What you’ll hear about in this episode:

• A deep almost obsessive understanding of your customer

• The importance of setting goals

• Why a written marketing strategy is essential - even if it's only 2 pages long

• How to craft an offer that's better, preferably different, from everything else

• The Circle of Marketing Simplicity

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk

customers - Web3 included - MAF286

This week let’s talk about why we must get rid of complex language, jargon, gobbledygook and the passive voice if we want to engage more customers.

And I mean in all industries with a particular nod towards the emerging Web3 space.

It’s just me and the mic and this is episode 286 of the Marketing and Finance Podcast.

We chat about:

• Why industry language and jargon is like a foreign language
• Is Web3babble the most impenetrable and alienating jargon yet?
• Why is language in marketing so important?
• Taking a red pen to jargon and passive language
• The three rules of simple and engaging marketing

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF

for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from iTunes or your favourite podcast app or: http://rogeredwards.co.uk/MAF,

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast?

Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses?

Do please contact me if you want to get involved:  http://rogeredwards.co.uk

This week, let's talk about the tension that often exists between sales and marketing departments in companies

Both want the same thing - business success - so how can we bridge the gulf between the two

My guest is Jenny Knighting and this is episode 285 of the Marketing and Finance Podcast

We chat about:

• From sales background to marketing - what makes Jenny tick?

• Why is there sometimes a gulf between sales and marketing?

• Is strategy the right way to fix the tension?

• Do the goals of sales and marketing create a clash

• How the Nutcracker Agency offers a virtual marketing team

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk

This week, let's talk about email lists and putting together emails that engage your customers and lead to sales.

There's so much annoying email marketing out there. Let's look at the right way to do it.

My guests are Rob and Kennedy, and this is episode 284 of the Marketing and Finance Podcast.

We chat about:

• Why you shouldn't always listen to the "gurus" about email marketing

• How to make email marketing engaging rather than annoying and salesy

• What are lead magnets and are they the best way to start a list?

• Should you ever consider buying a list of email subscribers?

• How to come up with loads of ideas for email topics

• The Story-Lesson-Offer (SLO) method of email engagement

• How to ressurrect a "dead" email list

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF20 for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk

This week, let's talk about how PR has changed in the digital world.

How can you get great stories about your business into the media and protect yourself if something goes wrong?

My guest is Jamie Brownlee and this is episode 283 of the Marketing and Finance Podcast.

We chat about:

• How Jamie built his PR career and his work with Greentarget

• What exactly is PR?

• The benefits of getting positive stories about your business into the media

• Some of the unwritten rules of PR

• Is a Press Release any use anymore?

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved: http://rogeredwards.co.uk

This week, let's talk about how to stand out as a podcast guest.

And that means not doing what everyone else does.

My guest is Kristin Molenaar and this is episode 282 of the Marketing and Finance Podcast.

We chat about:

• How Kristin built her Agency
• Pitching podcast hosts and how to be a stand out guest
• Why being a guest on a podcast is ineffective for many entrepreneurs (and how to be a profitable guest instead).
• Now is the time to ditch vanity metrics for true connection
• Knowing how to build a successful business might actually be the very thing sabotaging your success.
• How to build the simplest “sales funnel” in the world

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This is NOT. Repeat not a 2022 marketing predictions episode.

But we will be talking about some marketing certainties.

It's just me and the mic and this is episode 281 of the Marketing and Finance Podcast.

We chat about:

• The annual flood of marketing prediction articles, videos and podcasts
• Why they highlight a fundamental view the world has about marketing
• It’s not all about communications tactics
• The other parts of marketing we don’t talk about but need to talk about
• Nailing your offer, setting your goals and planning your marketing activity

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about marketing your business and growing your business and talking about all things finance.

I’m Roger Edwards, a consultant, speaker and trainer from Edinburgh, helping you keep your marketing simple.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple      
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about how to keep it simple when creating content marketing for complex markets and industries.

And just what is the role of creative agencies in this process?

My guest is Anu Ramani and this is episode 280 of the Marketing and Finance Podcast

We chat about:

• Why Anu started Isoline Communications to focus on content marketing for tech industries

• Has digital marketing become too focussed on tactics?

• Thinking beyond tactics and looking at the full marketing mix

• How to put together a great brief for a content marketing agency

• The secret to creating simple content for complex markets

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about the rebrand of Facebook and whether it's just lipstick on a pig.

And what exactly is The Metaverse?

It's just me and the mic and this is episode 279 of the Marketing and Finance Podcast.

We chat about:

• Facebook rebrands its holding company to Meta

• How Meta is a House of Brands

• Will Meta allow Facebook to shake off its tarnished reputation?

• What is The Metaverse and why is it so high profile with marketers and technical people?

• Does the Metaverse meets genuine customer needs or is it a solution looking for a problem?

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about why we should assume our customers know nothing when planning our marketing.

And something that happened at my first in-person event since February 2021.

It's just me and the mic and this is episode 278 of the Marketing and Finance Podcast.

We chat about:

• How each industry has it's own language and jargon that can put customers off

• The phenomenon of live audio platforms - Clubhouse and Twitter Spaces

• Preparing a workshop on using live audio platforms

• The shock of finding out no one had heard of Clubhouse and Twitter Spaces

• The danger of "shiny toy" syndrome we marketers often fall for

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week, let's talk about video quality when creating

content for your business.

It's all about resolution, frame rate, lighting and audio.

It's just me and the mic and this is episode 277 of the Marketing and Finance Podcast.

We chat about:

• Have Zoom and Teams made poor quality video acceptable - or at least tolerable?
• The film and TV studio in your pocket and how to use it
• Video resolution from Standard, to High Definition, to Ultra High Definition and what to aim for
• Frame rates and what they mean
• Video tech: Webcam, smartphones, DSLRs and GoPros
• Tips on lighting and audio

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance. I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business. Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week, let's talk about keeping things simple in a complicated world.

Why simple is hard and why so many things are complicated.

It's just me and the mic and this is episode 276 of the Marketing and Finance Podcast.

We chat about:

• Why simple is hard and why so many things are complicated

• Is simple more engaging for customers?

• The "Masterchef Australia" example

• Red Amber Green and the Covid travel restrictions

• How complexity diverts attention from benefits to features

• What you can do to simplify your products, services, processes and language

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week, let's talk putting together a remarkable talk or presentation.

And we're not going to open PowerPoint until the very end.

It's just me and the mic and this is episode 275 of the Marketing and Finance Podcast.

We chat about:

• Why PowerPoint shouldn't drive the structure of your talk

• Focusing on the needs of the customer (event organiser) and the audience

• The "Idea worth spreading"

• Knowledge, emotional and action goals to consider

• Blistering openings and compelling closes for a remarkable talk or presentation

• The right kind of slides for your talk

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about protection insurance.

Many people think it's dull and unimportant, but stories can overcome those perceptions. And I've got a great, but sad, story to tell.

It's just me and the mic and this is episode 274 of the Marketing and Finance Podcast

We chat about:

• How an article in the Sunday Times might convince people to ignore life insurance

• Why financial advice is always important when considering protection insurance

• Why stories are the best way to promote protection

• The story of "The Boy in the Manchester United Strip"

• Let's get more positive stories out there

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week, let's talk about dropping the word digital.

Stop talking about digital marketing and start talking about marketing again. It may seem like a subtle difference but it’s essential for the future of the profession.

It's just me and the mic and this is episode 273 of the Marketing and Finance Podcast.

We chat about:

• How “digital” has revolutionised how companies and brands deliver communications messages to customers
• Why it's available to businesses of all budgets
• How "digital" has affected the other elements of the marketing mix
• Has the focus on communications tactics devalued the marketing profession
• How we started talking less about research, products and price and more about SEO, clicks and likes
• Should we just talk about marketing again, without the word "digital" in front of it?

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media

• How you can keep your Marketing strategy and communications simple

• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about using PR to raise the profile of financial advisers.

My guest is David Wright.

And this is episode 272 of the Marketing and Finance Podcast.

We chat about:

·      David's background and how he became involved in marketing for financial advisers

·      The power of PR and telling stories that make a difference

·      How to overcome the confirmation bias that paints a poor picture of financial services

·      Avoiding advertorials and focusing on real-life case studies

·      The process M&O Marketing use to turn financial advisers into successful spokes-people

Who is David Wright?

David Wright is Executive Director of Practice Development at M&O Marketing Inc. He helps financial advisers scale their business and produce a greater experience from start to finish.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about becoming a thought leader and what it really means.

My guest is Rachael Kinsella.

And this is episode 271 of the Marketing and Finance Podcast.

We chat about:

·      Rachael's background, iResearch Services and her content work

·      The cliches that surround thought-leadership and the reality

·      How to go about becoming a genuine thought-leader

·      Setting goals and coming up with the messages

·      Research, data and informed opinion

·      Getting the messages out there

Who is Rachael Kinsella?

Rachael is a Chartered Marketer, Fellow and CIPR communications professional with over 18 years of editorial, communications, full mix marketing, and business development experience across professional and financial services.

She specialises in thought leadership and works for iResearch Services.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about video marketing for your business using just a smart phone.

My guest is Daryl Cygler.

And this is episode 270 of the Marketing and Finance Podcast

We chat about:

• Daryl's background and why he focussed on smartphone video marketing
• How the smartphone changed his approach to video marketing
• Journalists and smartphone video reporting
• Overcoming the objections people have to smartphones rather than full video camera equipment
• How to create video contents that boosts your business growth
• Building in calls to action

Who is Daryl Cygler?

Daryl has a strong background in Digital Marketing and overthe years also had vested interests and management positions in the Petroleum Industry, Food Retailing and the Construction Industry.

After a light bulb moment involving journalists successfully reporting news using the video on their smartphones, he built a business that helps SMEs build video marketing campaigns using just a smartphone.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about Octo Members, an app based content community for financial services professionals.

My guest is one of the founders of Octo Members, Lee Robertson.

And this is episode 269 of the Marketing and Finance Podcast.

We chat about

• Lee's history as an wealth manager and financial adviser
• The spark behind the developmentof Octo Members
• Why Octo Members is an app based community
• How Lee and the team put together content for Octo
• How the community has embraced virtual events during the pandemic

Who is Lee Robertson?

Lee is a multi-award-winning wealth manager and self-confessed Scottish Presbyterian workaholic.

He was previously founder and former CEO of Investment Quorum and one of the advisory communities best known and most well respected figures.

A former serviceman and Past Master of the Guild of Entrepreneurs, and the driving force behind Octo.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about what will happen to virtual and in-person conferences as we emerge from the pandemic.

What are the implications for event organisers and for speakers? My guest is Erica Maurer.

And this is episode 268 of the Marketing and Finance Podcast.

We chat about:

• How EMRG has hosted some of the biggest events in the US
• What happened when the Covid-19 pandemic closed down the events industry
• The ways EMRG evolved to virtual events to keep their customers engaged
• Lessons for event planners and speakers on how to put on an interactive virtual event
• How to stand out on screen as you would stand out on stage
• The development of the Women Insider Network

Who is Erica Maurer?

Erica is a partner at EMRG Media, based in New York.

They have planned and delivered upon events such as trade shows, corporate events, VIP experiences, fashion events, album release parties, festivals, and many other corporate and social functions.

Their Event Planner Expo has become the number #1 show in NYC for the events and hospitality industry with over 3500 attendees including event planners, marketers, owners, producers, creators, vendor partners and such. As a result of the pandemic, the 2021 event will be virtual but not less ambitious.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about whether SMART goals are really dumb goals.

And whether there's a better alternative.

It's just me and the mic and this is episode 267 of the Marketing and Finance Podcast.

We chat about:

·      Why it's important to have goals in your marketing strategy or plan

·      The traditional SMART model of setting goals

·      Some problems with SMARTs and what's missing

·      Using questions as an alternative to acronyms

·      The question model:

o  What's the goal?

o  Why is it specific?

o  How is it exciting?

o  What is the plan to achieve it?

o  Who will hold us accountable?

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about marketing positioning and about the future of in-person and virtual conferences.

My guest is Matt Desmier.

And this is episode 266 of the Marketing and Finance Podcast.

We chat about:

·      Where positioning fits in the marketing mix

·      Why positioning is as important for internal as well as external audiences

·      Have modern marketers lost control of everything other than communications?

·      The process of getting to a positioning statement

·      How Matt launched the Silicon Beach conferences

·      Future conference events: In-person, virtual or a mix?

·      Making virtual events interactive

Who is Matt Desmier?

Trading under the moniker of "Wise Old Uncle", Matt offers agencies, businesses and bigger companies clarity, insight and inspiration. His main focus is marketing positioning.

A well known international conference speaker, Matt has also produced many successful events of his own, including the famous "Silicon Beach" conferences which started life in Bournemouth, UK.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about marketing spend.

Specifically, if someone gave you £50k to spend on marketing, what would you do? And how would you get the best return on your investment?

It's just me and the mic and this is episode 265 of the Marketing and Finance Podcast.

We chat about:

• The curse of premature tactical response
• Why so many marketers just look at tactics
• Looking at your offer and your goals before deciding on communications activity
• Questions to ask and information to collect to maximise return on investment

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

This week let's talk about Clubhouse.

Is it worth getting involved in this new social media platform?

It's just me and the mic and this is episode 264 of the Marketing and Finance Podcast.

We chat about:

·      What is Clubhouse?

·      How to get an invitation

·      What does Clubhouse do and how does it work

·      Pros and cons of Clubhouse

·      Should you be on Clubhouse?

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about touching the Money Nerve. How emotions underpin our relationship with money.

My guest is Bob Wheeler.

And this is episode 263 of the Marketing and Finance Podcast.

We chat about:

·      Emotions and how they underpin our relationship with money

·      Is financial advice becoming more like financial coaching?

·      Why are certain feelings about money engrained within us since childhood?

·      The family financial meeting – including children in the conversation

·      Why layman’s terms are important

·      Lessons from stand up comedy routines

·      How to make your content stand out and share your message

·      Happier and healthier relationships with money

Who is Bob Wheeler?

Bob Wheeler offers a simple and effective method for creating a healthy relationship with money. A popular radio show and podcast guest, Bob also hosts a weekly podcast, Money You Should Ask.

Bob explores the emotions surrounding money management in his book, The Money Nerve: Navigating the Emotions of Money. His passion is to help others gain insight into why their emotions trigger financial decisions.

While building his accounting practice, Bob simultaneously pursued his love of satire and ventured into the realm of stand-up comedy. Blending his wittiness with 25 years of helping clients, Bob’s approach to money integrates warmth and humour.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. Touching the Money Nerve with Bob Wheeler – MAF263

This week let's talk about touching the Money Nerve. How emotions underpin our relationship with money.

My guest is Bob Wheeler.

And this is episode 263 of the Marketing and Finance Podcast.

We chat about:

·      Emotions and how they underpin our relationship with money

·      Is financial advice becoming more like financial coaching?

·      Why are certain feelings about money engrained within us since childhood?

·      The family financial meeting – including children in the conversation

·      Why layman’s terms are important

·      Lessons from stand up comedy routines

·      How to make your content stand out and share your message

·      Happier and healthier relationships with money

Who is Bob Wheeler?

Bob Wheeler offers a simple and effective method for creating a healthy relationship with money. A popular radio show and podcast guest, Bob also hosts a weekly podcast, Money You Should Ask.

Bob explores the emotions surrounding money management in his book, The Money Nerve: Navigating the Emotions of Money. His passion is to help others gain insight into why their emotions trigger financial decisions.

While building his accounting practice, Bob simultaneously pursued his love of satire and ventured into the realm of stand-up comedy. Blending his wittiness with 25 years of helping clients, Bob’s approach to money integrates warmth and humour.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's talk about conversations that convert. A problem solving approach to business design.

My guest is Danny Matthews.

And this is episode 262 of the Marketing and Finance Podcast.

We chat about:

·      How Danny moved on from his online mortgage startup

·      The power of stories in financial services

·      Does the financial services industry stifle creativity because it's a complex, almost, academic profession?

·      Problem solving approach to brand design

·      Conversations that convert and the impact statement alternative to the "elevator pitch"

Who is Danny Matthews?

The last time Danny appeared on the show he was a financial adviser who’d just launched an online mortgage sourcing application.

Since then, he’s realised a life long dream to build a business around design and now helps businesses find their unique competitive advantage.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAFor the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

In the last show of 2020, let's talk about developinga marketing conscience.

The mark of marketing integrity.

Welcome to episode 261 of the Marketing and Finance Podcast.

We chat about:

·      Looking back at 2020 virtual events

·      The Cats, Mats and Marketing Plans book

·      A real story of "The Couch Test"

·      Experiences appearing on TV to defend Big Corporate

·      Integrity and a marketing conscience

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

Virtual events will be the norm for the foreseeable future.

How can you stand out when presenting at a virtual event?

Let's grab a coffee and talk about it some more.

Welcome to episode 260 of the Marketing and Finance Podcast.

We chat about:

·      How the COVID crisis has meant businesses have had to change their offer

·      The delay to the launch of No Time to Die and other films

·      How to work out of you need to pivot

·      Marketing is all about the customer

·      Refining your offer considering the “new normal” – back to the basics of marketing

·      Do we need on demand films for the home as well as cinemas?

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week my guest is Jordan West.

We talk about how he built two companies, Little and Lively Clothing and Mindful Marketing from a happy accident involving diapers

Welcome to episode 259 of the Marketing and Finance Podcast.

We chat about:

·      Secrets of scaling your e-commerce brand

·      How Jordan built a 7 figure clothing company and the lessons on the way

·      Creating a VIP group to validate your offer

·      Using pairs ads to get your business off paid ads

·      The secret of gated launches

·      Marketing agency born out of a clothing company

·      The effect of COVID on the cost of social media marketing

Who is Jordan West?

Jordan West started in marketing at 22 when he bought a Taco Del Mar chain restaurant.

The learning curve was large but after 5 years he had tripled the sales at the restaurant with creative marketing tactics. After selling the store Jordan and his wife grew their children’s clothing company Little & Lively from a small at-home operation to one of the “top ten baby brands in Canada” with advanced digital marketing techniques.

Jordan’s business passion is helping e-commerce brands grow exponentially through his agency - Mindful Marketing.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAFor the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week my guest is Andrew Warner.

We chat about how he helps marketers develop better relationships with their finance colleagues.

Just how should the Marketing Department work better with the Chief Finance Officer?

Welcome to episode 258 of the Marketing and Finance Podcast.

We chat about:

• Why teams and finance teams sometimes clash
• Using strategy to improve communications between marketing and finance
• Talking about results rather than colours and creatives
• Goals, data and marketing communications activity
• How marketing and finance can learn each other’s language

Who is Andrew Warner?

Andrew is a virtual CFO for marketing agencies and e-commerce stores.

His unique mix of experience in both finance and marketing allows him to help companies get a better handle on their numbers while not forgetting marketing best practices.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAFor the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week I’d like to talk about the No Time to Die film delay and business pivoting.

Welcome to episode 257 of the Marketing and Finance Podcast.

We chat about:

·      How the COVID crisis has meant businesses have had to change their offer

·      The delay to the launch of No Time to Die and other films

·      How to work out of you need to pivot

·      Marketing is all about the customer

·      Refining your offer considering the “new normal” – back to the basics of marketing

·      Do we need on demand films for the home as well as cinemas?

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

It’s finished. Ready to be published.

My book about how to keep marketing simple launches on 1 November 2020.

Let’s grab a coffee and talk about it some more.

Welcome to episode 256 of the Marketing and Finance Podcast.

We chat about:

·      The background to the book

·      Why, “Cats, Mats and Marketing Plans”

·      Who the book is for

·      The Offer Goal Activity marketing plan model

·      How to buy your copy

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week my guest is Robin Cangie.

We chat about how she helps businesses find, craft and tell their stories to better engage their customers.

Welcome to episode 255 of the Marketing and Finance Podcast.

We chat about:

• How Robin went from a corporate marketing job to consultancy
• Her views on why sometimes marketing confuses companies so much
• Finding the story of a business and crafting and refining it to stand out
• The difference between stories for companies and "personal brands"
• How to weave the story throughout the marketing communications mix

Who is Robin Cangie?

Once upon a time, Robin was a marketing executive in the San Francisco tech scene. working for a number of B2B SaaS companies

Now, she helps startups and solopreneurs feel less confused and make better decisions about marketing.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

As we emerge from lockdown companies are starting to talk about marketing again.

But what should be the priorities that we focus on?

Let’s grab a coffee and talk about it some more.

Welcome to episode 254 of the Marketing and Finance Podcast.

We chat about:

·      Marketing as an investment rather than an expense

·      Reviewing marketing priorities after lockdown

·      Redefining your offer to take account of what has changed

·      Minimum pricing for your offer

·      Setting goals and accountability

·      Marketing communications activity and how it fits with your offer

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

My guest this week is Victoria Taylor, a customer experience expert.

We chat about her fascinating ideas about using theme park thinking to create engaging customer experiences. Is this the future of retail and marketing?

Welcome to episode 253 of the Marketing and Finance Podcast.

We chat about:

·      How Victoria developed a focus on the hospitality industry

·      Possibility versus practicality: Why possibility is where the magic can happen

·      Giving businesses the time and space to dream

·      Theme Park Thinking lessons from Disney to Alton Towers

·      Why are some companies happy to be the same as everyone else?

·      How product focus can miss the mark with customer experience

·      Staging a good experience and redefining the retail experience

Who is Victoria Taylor?

Victoria works with brands to make people matter; providing impactful, seamless and meaningful customer and employee experiences.

She's a customer experience leader who brings together the digital and physical worlds, transforming experience at every moment and interaction someone has with a brand

She works with clients holistically covering all areas of CX. This covers physical (real world) experience and digital (online) experience. Both are critical for businesses when it comes to creating experience

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

My guest this week is Philip Courtenay, the founder of Applied Emotional Finance.

We chat about behavioural and emotional factors and how they affect financial advice.

Welcome to episode 252 of the Marketing and Finance Podcast.

We chat about:

• Moving from a career in marketing strategy to starting a consultancy around behavioural and emotional finance
• Financial coaching, lifestyle planning and traditional financial advice.
• Rational and irrational, subconscious and emotional decisions, and what drives them
• Going beyond the regulatory prescription for financial advice and deeply understanding client needs.
• Why financial advice is all about change and why advisers are change agents
• Overcoming the perception that this science is all about nudging and manipulation

Who is Philip Courtenay?

Philip has held senior marketing and strategy roles within the wealth management industry, as well as acting as a consultant and trainer. 

He runs Applied Emotional Finance where he combines the latest academic thinking and industry expertise to help financial services firms understand investor behaviour and put this knowledge into practice through adviser training and strategic consultancy. 

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

My guest this week is Matthew Woodward, blogger and SEO expert.

We chat about demystifying SEO and some tips you can use to drive traffic to your website.

Welcome to episode 251 of the Marketing and Finance Podcast.

We chat about:

·      How Matthew set up his SEO business and moved from the UK to Costa Rica at the same time

·      Increasing the amount of qualified traffic to increase sales

·      The SEO combination of target markets, solving customer problems, and creating backlinks

·      The truth about keywords and "long-tail keywords"

·      Why high search volume isn't the best approach - focus on buyer intent" instead and business goals

·      Tools - Google Adwords keywords planner, SEM Rush and Surfer SEO

Who is Matthew Woodward?

Matthew started building websites before Google or YouTube existed - back then he was just a kid delivering newspapers before school to pay for the server.

He had no idea that you could use the internet to make money. He just loved playing video games and writing which led him to build my first website for people to share their highlight videos.

This was before YouTube. To record those videos he had to rig his computers up to VHS players and press record, later he had to play the VHS back while recording it on his computer.

I built his skill set with building websites, writing, video production, team management and building communities. In fact, it’s those foundation skills he built as a kid that have enabled him to help thousands of people.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to...]]>Matthew Woodward: SEO 101 - what it is and how to do it - MAF251

My guest this week is Matthew Woodward, blogger and SEO expert.

We chat about demystifying SEO and some tips you can use to drive traffic to your website.

Welcome to episode 251 of the Marketing and Finance Podcast.

We chat about:

·      How Matthew set up his SEO business and moved from the UK to Costa Rica at the same time

·      Increasing the amount of qualified traffic to increase sales

·      The SEO combination of target markets, solving customer problems, and creating backlinks

·      The truth about keywords and "long-tail keywords"

·      Why high search volume isn't the best approach - focus on buyer intent" instead and business goals

·      Tools - Google Adwords keywords planner, SEM Rush and Surfer SEO

Who is Matthew Woodward?

Matthew started building websites before Google or YouTube existed - back then he was just a kid delivering newspapers before school to pay for the server.

He had no idea that you could use the internet to make money. He just loved playing video games and writing which led him to build my first website for people to share their highlight videos.

This was before YouTube. To record those videos he had to rig his computers up to VHS players and press record, later he had to play the VHS back while recording it on his computer.

I built his skill set with building websites, writing, video production, team management and building communities. In fact, it’s those foundation skills he built as a kid that have enabled him to help thousands of people.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

My guest this week is Stephen Knight, from Pimento.

We talk about his "one agency, many flavours" approach to marketing solutions.

Welcome to episode 250 of the Marketing and Finance Podcast.

We chat about:

• How creative agencies have developed and how they interact with marketing teams
• Why marketers often don't have a seat at the board table
• Who does marketing strategy and whether the agency fits in
• How the virtual approach pools the talent of the country’s agencies – across PR, social media, design, web development and communications
• Why marketing needs a new 'drag and drop' approach
• Why the 'era of the specialist' is more important than ever in marketing communications.
• Stephen's lessons learned and challenges faced through working in-house and setting up a virtual agency network

Who is Stephen Knight?

Stephen has held a variety of positions at major international agencies including Bates Dorland, Lowe Howard-Spink and WCRS. He spent five years with the Walt Disney Company latterly as Senior Vice-President of Marketing and Brand Management for Europe, Middle East and Africa.

In 2003, he joined Creata, a global promotions agency, as their European MD where amongst other things he oversaw the McDonalds, Ferrari and Kellogg’s accounts.

Having worked successfully above and below the line, client and agency side, he felt it was time to do his own thing and founded Pimento in 2005, Europe’s largest virtual agency.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week it's just me and the mic talking about presentation tips for online events learned in lockdown.

Let's look at how the crisis has changed online presenting and how to stand out.

Welcome to episode 249 of the Marketing and Finance Podcast.

We chat about:

·      How "real-life events" transformed into "online experiences"

·      Formats: Traditional webinars, Zoom Style, Live on Social Media

·      Pre-recorded video, live video and a mix of both

·      How video sucks the life out of presenters and how to compensate

·      Video tips for better sound and lighting

·      Case Study: ProtectX2020

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

My guest this week is Janine Capaldi, an expert in LinkedIn lead generation.

We talk about using LinkedIn to grow your business and some of the myths and truths about the LinkedIn algorithm.

Welcome to episode 248 of the Marketing and Finance Podcast.

We chat about:

·      How Janine built a marketing coaching and lead generation business with her husband, Jamie

·      Leads from LinkedIn, the dos and don'ts

·      The "link in a post trick" (that's now changed)

·      Whether to use generic or personal connection requests

·      Posts, articles, newsletters and live video on LinkedIn - which works best?

Who is Janine Capaldi?

Janine is a qualified coach working with Business Owners & Organisations to help them grow their businesses by generating leads & high-value relationships using social media.

More specifically, using LinkedIn.

Her mission is to help people take advantage of the huge opportunity social media brings and to move away from the mentality of using social media for the sake of it.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week my guest is copywriter, Elizabeth Jones.

We talk about how she left a corporate job to start a business and the phenomenon of business ghosting and how to deal with it.

Welcome to episode 247 of the Marketing and Finance Podcast.

We chat about:

• Making the leap from corporate to a business owner
• Copywriting and content marketing
• What is business ghosting and is it ever acceptable
• What to do if you submit a proposal and get ghosted
• Tactics for preventing ghosting from happening and how to deal with it when it does
• Engaging with prospects and clients to build strong relationships.

Who is Elizabeth Jones?

Elizabeth Jones is a freelance writer who helps fintech and SaaS companies distil their complex technical messages into easily digestible content and copy.

From big names to up-and-comers, she's worked with a range of clients to significantly grow their revenue, sharpen their marketing message, and establish their own distinctive tone of voice.

Elizabeth lives in Westminster, Maryland with her spouse, kids, cats, dogs, and five pernickety hens.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week my guest is Neal Schaffer, author of The Age of Influence

We talk about leveraging the other, collaborating with influencers to grow your business and boost marketing creativity.

Welcome to episode 246 of the Marketing and Finance Podcast.

We chat about:

• The myths and the truth about influencer marketing
• Leveraging the other
• Organic and paid celebrity endorsements
• How influencers can help businesses create stunning visual content
• Have influencers replaced creative agencies?
• There are influencers in your community
• Why influencer marketing is no longer a numbers game
• Is influencer marketing the new PR?

Who is Neal Schaffer?

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 3 books on social media, including The Age of Influence published in March 2020.

Neal resides in Irvine, California but also frequently travels to Japan.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. Neal Schaffer - Is influencer marketing the new PR? - MAF246

This week my guest is Neal Schaffer, author of The Age of Influence

We talk about leveraging the other, collaborating with influencers to grow your business and boost marketing creativity.

Welcome to episode 246 of the Marketing and Finance Podcast.

We chat about:

• The myths and the truth about influencer marketing
• Leveraging the other
• Organic and paid celebrity endorsements
• How influencers can help businesses create stunning visual content
• Have influencers replaced creative agencies?
• There are influencers in your community
• Why influencer marketing is no longer a numbers game
• Is influencer marketing the new PR?

Who is Neal Schaffer?

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular social media speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 3 books on social media, including The Age of Influence published in March 2020.

Neal resides in Irvine, California but also frequently travels to Japan.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

My guest this week is Navid Jafari, from PeerNova.

We talk about data, customer insights and simplifying messages for customers.

Welcome to episode 245 of the Marketing and Finance Podcast.

We chat about:

·      How Marketing Over Coffee was one of the first podcasts

·      The 50/50 approach to marketing - spend as much time on the offer as you do on the communications

·      What AI really is and all those Skynet Terminator myths

·      Text mining

·      Network graphing

·      Data clustering

·      Driver analysis

·      Forecasting

·      Lighting up dark data

Who is Navid Jafari?

Navid Jafari has 16+ years of leadership, marketing, and entrepreneurship experience as a vital member of the leadership teams of many startups and midsize companies in Silicon Valley.

Navid has successfully built many brands in a variety of industries. He combines sound marketing strategy, influence, and the awesome power of technology to create and execute successful marketing and branding objectives that deliver results. Navid is a firm believer in marketing fundamentals; no buzzwords, no “hacks,” and no shortcuts.

As a member of the business leadership team, he works tirelessly to create synergy and collaboration beyond the marketing department. Since 2015, he has served as the head of marketing at PeerNova, where he has been responsible for formulating and executing all branding and marketing strategies. He has helped shape and position PeerNova as a global leader in data management in the financial industry.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out...]]>Navid Jafari on using data for insights and how high quality can be simple - MAF245

My guest this week is Navid Jafari, from PeerNova.

We talk about data, customer insights and simplifying messages for customers.

Welcome to episode 245 of the Marketing and Finance Podcast.

We chat about:

·      How Marketing Over Coffee was one of the first podcasts

·      The 50/50 approach to marketing - spend as much time on the offer as you do on the communications

·      What AI really is and all those Skynet Terminator myths

·      Text mining

·      Network graphing

·      Data clustering

·      Driver analysis

·      Forecasting

·      Lighting up dark data

Who is Navid Jafari?

Navid Jafari has 16+ years of leadership, marketing, and entrepreneurship experience as a vital member of the leadership teams of many startups and midsize companies in Silicon Valley.

Navid has successfully built many brands in a variety of industries. He combines sound marketing strategy, influence, and the awesome power of technology to create and execute successful marketing and branding objectives that deliver results. Navid is a firm believer in marketing fundamentals; no buzzwords, no “hacks,” and no shortcuts.

As a member of the business leadership team, he works tirelessly to create synergy and collaboration beyond the marketing department. Since 2015, he has served as the head of marketing at PeerNova, where he has been responsible for formulating and executing all branding and marketing strategies. He has helped shape and position PeerNova as a global leader in data management in the financial industry.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

My guest this week is John Wall, co-host of the Marketing Over Coffee podcast and partner at Trust Insights.

We talk about AI. It's not all Skynet and Terminators, it can help you grow your business and enhance your marketing. John explains how.

Welcome to episode 244 of the Marketing and Finance Podcast.

We chat about:

·      How Marketing Over Coffee was one of the first podcasts

·      The 50/50 approach to marketing - spend as much time on the offer as you do on the communications

·      What AI really is and all those Skynet Terminator myths

·      Text mining

·      Network graphing

·      Data clustering

·      Driver analysis

·      Forecasting

·      Lighting up dark data

Who is John Wall?

John speaks, writes and practices at the intersection of marketing, sales, and technology. He is the producer of Marketing Over Coffee, a weekly audio program that discusses both new and classic Marketing with his co-host Christopher S. Penn.

He's also a Partner at Trust Insights.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

The principles of marketing strategy stay the same despite the global crisis we are facing.

It's easy to get distracted by all the different messages bouncing around at the moment, and at the risk of adding to all that noise, I thought I'd take a long, slow, breath and go back to basics.

Welcome to episode 243 of the Marketing and Finance Podcast.

We chat about:

• How everyone seems to be telling us what we must do
• Each person and each business is different and one size doesn't fit all
• We're all in the same storm but not in the same boat
• Taking time to reflect on business direction
• Offer, goal, activity - a simple marketing strategy model

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California.

We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather than manipulation and intrusion.

Welcome to episode 242 of the Marketing and Finance Podcast.

We chat about:

·      The experience of teaching principles of marketing, consumer behaviour and market research

·      Internet marketing strategy

·      Bringing the real world into the classroom with case studies

·      The importance of not omitting the other essential parts of the marketing mix like research, customer needs and product development

·      Why increasing self-serving behaviour to extreme levels is not the way for businesses to survive during the Covid-19 crisis

·      Good marketing is not manipulation, it's about finding a match between customer needs and offers

·      Not spending so much time IN your business that you don't spend any time ON your business

·      The discipline of consistency

Who is Stuart Atkins?

Stuart is a paid search specialist, marketing consultant, author, speaker, and adjunct professor of marketing at the largest school of business in California &amp; the fifth largest in the United States: Cal State Fullerton’s Mihaylo College of Business and Economics.</p>

As an adjunct marketing professor, Stuart teaches marketing research, advertising, internet marketing strategy, digital &amp; social media marketing, marketing information technology, consumer behaviour, entrepreneurship marketing, and principles of marketing on both the MBA and undergraduate level.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and...]]>Stuart Atkins on why marketing should be matchmaking and not manipulation - MAF242

My guest this week is Stuart Atkins, Marketing Professor, agency owner and author from California.

We talk about marketing academia and why marketing should be about matchmaking customer needs to offers rather than manipulation and intrusion.

Welcome to episode 242 of the Marketing and Finance Podcast.

We chat about:

·      The experience of teaching principles of marketing, consumer behaviour and market research

·      Internet marketing strategy

·      Bringing the real world into the classroom with case studies

·      The importance of not omitting the other essential parts of the marketing mix like research, customer needs and product development

·      Why increasing self-serving behaviour to extreme levels is not the way for businesses to survive during the Covid-19 crisis

·      Good marketing is not manipulation, it's about finding a match between customer needs and offers

·      Not spending so much time IN your business that you don't spend any time ON your business

·      The discipline of consistency

Who is Stuart Atkins?

Stuart is a paid search specialist, marketing consultant, author, speaker, and adjunct professor of marketing at the largest school of business in California &amp; the fifth largest in the United States: Cal State Fullerton’s Mihaylo College of Business and Economics.</p>

As an adjunct marketing professor, Stuart teaches marketing research, advertising, internet marketing strategy, digital &amp; social media marketing, marketing information technology, consumer behaviour, entrepreneurship marketing, and principles of marketing on both the MBA and undergraduate level.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

My guest this week is Temple Melville who runs Scottish crypto-currency, Scotcoin.

He delivers a simple blockchain and crypto-currency 101 masterclass and talks about how Scotcoin developed and how you can get your hands on it.

Welcome to episode 241 of the Marketing and Finance Podcast

We chat about:

·      A simple guide to crypto-currency

·      The relationship between blockchain and bitcoin

·      How Scotcoin, the crypto-currency with a Scottish ethos, came about

·      Where to buy Scotcoin and use a Scotcoin wallet

·      Which businesses accept the Scottish crypto-currency

Who is Temple Melville?

Temple is Director at the Scotcoin Project CIC. His main focus at the moment is blockchain solutions and Scotcoin. It is a digital currency, a coin for the world but with a Scottish ethos.

He's a strong business development professional with an MCIM focused in Business, Management, Marketing, and Related Support Services from Chartered Institute of Marketing. Blockchain as a Service will revolutionise the management of data with the game-changer of Smart Contracts.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. Temple Melville: Scotcoin, the Scottish crypto-currency and a simple guide to blockchain and bitcoin - MAF241

My guest this week is Temple Melville who runs Scottish crypto-currency, Scotcoin.

He delivers a simple blockchain and crypto-currency 101 masterclass and talks about how Scotcoin developed and how you can get your hands on it.

Welcome to episode 241 of the Marketing and Finance Podcast

We chat about:

·      A simple guide to crypto-currency

·      The relationship between blockchain and bitcoin

·      How Scotcoin, the crypto-currency with a Scottish ethos, came about

·      Where to buy Scotcoin and use a Scotcoin wallet

·      Which businesses accept the Scottish crypto-currency

Who is Temple Melville?

Temple is Director at the Scotcoin Project CIC. His main focus at the moment is blockchain solutions and Scotcoin. It is a digital currency, a coin for the world but with a Scottish ethos.

He's a strong business development professional with an MCIM focused in Business, Management, Marketing, and Related Support Services from Chartered Institute of Marketing. Blockchain as a Service will revolutionise the management of data with the game-changer of Smart Contracts.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

My guest this week is Stephanie Bousley author of, "Buy the Avocado Toast."

We chat about how she sank into massive debt, the steps she took to get back on her feet and writing a book to help others facing her challenges.

Welcome to episode 240 of the Marketing and Finance Podcast.

We chat about:

·      How Stephanie racked up over $200,000 of student loan debt

·      Living in shame and secrecy

·      What traditional debt help books miss out on - the mental health and well-being effects

·      The process Stephanie went through to write "Buy the Avacado Toast"

·      Innovative ideas for faster debt repayment

·      Taking care of your mental health needs as well as your financial commitments

Who is Stephanie Bousley?

Stephanie Bousley graduated from New York University’s Tisch School of the Arts with an MFA in Film Production with nearly $200,000 in student loan debt.

She experienced mental health challenges before coming up with innovative ways to service her massive debt.

Her boo, Buy the Avocado Toast, helps people in debt get their lives back, to live it with passion and pay off their student debt.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Stephanie Bousley on repaying massive debt and writing about avocado toast - MAF240

My guest this week is Stephanie Bousley author of, "Buy the Avocado Toast."

We chat about how she sank into massive debt, the steps she took to get back on her feet and writing a book to help others facing her challenges.

Welcome to episode 240 of the Marketing and Finance Podcast.

We chat about:

·      How Stephanie racked up over $200,000 of student loan debt

·      Living in shame and secrecy

·      What traditional debt help books miss out on - the mental health and well-being effects

·      The process Stephanie went through to write "Buy the Avacado Toast"

·      Innovative ideas for faster debt repayment

·      Taking care of your mental health needs as well as your financial commitments

Who is Stephanie Bousley?

Stephanie Bousley graduated from New York University’s Tisch School of the Arts with an MFA in Film Production with nearly $200,000 in student loan debt.

She experienced mental health challenges before coming up with innovative ways to service her massive debt.

Her boo, Buy the Avocado Toast, helps people in debt get their lives back, to live it with passion and pay off their student debt.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

My guest this week is Paola Garbini, the founder of the Noi Club.

Noi means "We" in Italian and we talk about how Paola brings women from across the globe to work together on projects and businesses powered by kindness.

Welcome to episode 239 of the Marketing and Finance Podcast.

We chat about:

·      Paola's passion for diversity and women's empowerment, in her personal as well as professional life

·      How the Noi Club came from a desire to meet women who could work as a team to make change happen and move forward together

·      The elements of a women's advancement champion organisation

·      How the Noi kindness culture works

·      The belief that human connections can foster change and enable ideas to turn into reality

·      NOI Club closed Facebook group, website and newsletter, to offline events and corporate collaborations designed to inspire, empower and connect

Who is Paola Garbini?

Paola is Global Senior Marketing Manager for Financial Institutions for the Boston Consulting Group.

She's also the founder of The NOI Club - a community of female achievers who regularly meet to champion each other and move forward together.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Paola Garbini on leading a global community of business women powered by kindness - MAF239

My guest this week is Paola Garbini, the founder of the Noi Club.

Noi means "We" in Italian and we talk about how Paola brings women from across the globe to work together on projects and businesses powered by kindness.

Welcome to episode 239 of the Marketing and Finance Podcast.

We chat about:

·      Paola's passion for diversity and women's empowerment, in her personal as well as professional life

·      How the Noi Club came from a desire to meet women who could work as a team to make change happen and move forward together

·      The elements of a women's advancement champion organisation

·      How the Noi kindness culture works

·      The belief that human connections can foster change and enable ideas to turn into reality

·      NOI Club closed Facebook group, website and newsletter, to offline events and corporate collaborations designed to inspire, empower and connect

Who is Paola Garbini?

Paola is Global Senior Marketing Manager for Financial Institutions for the Boston Consulting Group.

She's also the founder of The NOI Club - a community of female achievers who regularly meet to champion each other and move forward together.

Links and Show Notes.

For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk

This week let's have a coffee and NOT talk about the C-word.

I'd like to offer you the chance to hop on a Zoom or Skype call with me to have a chat about anythng. Maybe business, maybe fitness, maybe personal.

I'm not trying to capitalise on the situation we find ourselves in, but I've had lots of events cancelled and I'd like to use that time to help.

Welcome to episode 238 of the award-winning Marketing and Finance podcast.

What you'll hear about in this episode:

☕️ I just going to talk about what we could talk about as we have that virtual coffee. My coaching clients say I’m a good listener and very creative.

🏡 The current crisis hasn’t made me an expert overnight in working from home, but I’ve been doing it for 7 years so I know a few tricks. We could talk about that.

🍿I never call myself a Marketing Guru - but I’ve been helping people keeping marketing simple for 25 years - I’d love to help you if I can. Maybe now is a good time to redefine who your target customer is? Or work on your offer? We could talk about that.

🧘🏻As a fitness and Yoga teacher, I love to talk about health and well being, breathing techniques and exercise. We could talk about that.

And finally.

📕 If you fancy something different to read I’d be delighted to send you the Beta Reader copy of my yet to be published Marketing Book.

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing]]>Let's have a coffee and NOT talk about the C-word - MAF238

This week let's have a coffee and NOT talk about the C-word.

I'd like to offer you the chance to hop on a Zoom or Skype call with me to have a chat about anythng. Maybe business, maybe fitness, maybe personal.

I'm not trying to capitalise on the situation we find ourselves in, but I've had lots of events cancelled and I'd like to use that time to help.

Welcome to episode 238 of the award-winning Marketing and Finance podcast.

What you'll hear about in this episode:

☕️ I just going to talk about what we could talk about as we have that virtual coffee. My coaching clients say I’m a good listener and very creative.

🏡 The current crisis hasn’t made me an expert overnight in working from home, but I’ve been doing it for 7 years so I know a few tricks. We could talk about that.

🍿I never call myself a Marketing Guru - but I’ve been helping people keeping marketing simple for 25 years - I’d love to help you if I can. Maybe now is a good time to redefine who your target customer is? Or work on your offer? We could talk about that.

🧘🏻As a fitness and Yoga teacher, I love to talk about health and well being, breathing techniques and exercise. We could talk about that.

And finally.

📕 If you fancy something different to read I’d be delighted to send you the Beta Reader copy of my yet to be published Marketing Book.

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

• How you can grow your business using content marketing and social media
• How you can keep your Marketing strategy and communications simple
• Topics, issues, products and business models from the world of finance