In this episode David Bain is joined by the following panel of guests to talk all things Safe Link Building: Amit Raj, Bibi Raven, Lilit Ayvazyan, Elizaveta Shutova, and Alexandra Tachalova

Find out how to optimize for Google AI Mode, join us for a live episode of the Majestic SEO Podcast with our fantastic panel of guests: Araminta Robertson, Charlie Marchant, Nikki Halliwell, Pam Aungst Cronin and Rana Abu Quba Chamsi, PhD.

That’s what David Bain discusses with Georgia James, Kelsey Libert, Sabine Ljunggren and Sukhjinder Singh.

For this special episode of the Majestic SEO Panel Show our host David Bain is joined by Emina Demiri-Watson, Jono Alderson, Filipa Serra Gaspar and Anthony Barone to preview the SEOin2026 book.

Joining our host David Bain for this epsiode on using GA4 to help drive your SEO strategy is Dan Taylor, Jonathan Moore, Priya Verma, and Kyle Rushton McGregor.

In this webinar, we’ll show you how to identify your unique expertise, create compelling content that resonates with your target audience, and amplify your message to reach a wider audience.

Joining our host David Bain for this podcast about thought leadership and SEO are Ashley Segura, Christian Rigg, Jasper Hamill, and Joe Terry.

Joining our host David Bain for this podcast about Reddit SEO are Miłosz Krasiński, Marko Miljkovic, Ivana Flynn, and Jamie Irwin.

Guests are Jon Mest from ChatRank, Luke Gosha from StrategiQ and Tasha Antwi, Freelance SEO & Search Strategy Consultant. Hosted by David Bain.

Joining our host David Bain are Charlie Williams, Rejoice Ojiaku, and Miruna Hadu.

In this live podcast, we’ll explore how AI Overviews impact visibility, what this means for traditional content formats, and how you can future-proof your SEO efforts by focusing on topical authority, content quality, and user intent.

Joining host David Bain for this episode on “How to build an SEO strategy for AI overviews” is Dave Cousin, Sean Barber, Vivek Shankar and Victoria Olsina.

Joining host David Bain to explore The Future of SEO is Irina Papuc, Jono Alderson, Tom Winter and Laura Iancu.

Joining host David Bain to share How To Produce Great Expert Content will be Kate Shropshall, Jeroen Veenhoven, Mellisa Hutchins, James Brockbank, and Alexandra Tachalova.

Joining our host David Bain for this live podcast episode will be Nitin Manchanda, Pam Aungst Cronin, Katarina Dahlin, Tejaswi Suresh and Garrett Sussman.

That’s what David Bain discusses with Araminta Robertson from Mint Studios, Becky Simms from Reflect Digital and Adrijana Vujadin from AV Coaching.

Joining David Bain for a retrospective of the year are Filipa Serra Gaspar, Alex Moss, Dani Leitner, Andy Frobisher, and Sukhjinder Singh.

Joining David Bain to share their key SEO tactics for Entity Optimisation is Jarno Van Driel, Andrea Volpini, Ulrika Viberg and Jason Barnard.

Joining host David Bain to share strategies and tips on how to achieve this for your own website is Andreas Voniatis, Pam Aungst Cronin, and Victoria Olsina.

Joining host David Bain to talk us through the ins-and-outs of TikTok SEO is Alice Bull (founder of Gratified), Mathilde Høj (SEO Manager @ TRANSACT), and Isa Lavahun (Search Strategist and Trainer).

In this edition of the Majestic SEO Panel, Billie Geena, Damien Robert, Heba Said and Heike Knip join David Bain to discuss how web accessibility impacts SEO.

Joining host David Bain to talk all things analytics are Andy Crestodina, Dana DiTomaso, Gemma Fontané, and Sébastien Monnier.

David Bain is joined by Annika Haataja, Tejaswi Naidu, Garrett Sussman and Pam Aungst Cronin to discuss the past, present and future of AI in SEO.

David Bain is joined by Katherine Nwanorue, Gianluca Fiorelli, Kevin Indig and Gemma Fontané to discover how they pull together an SEO strategy and how they suggest you do too.

For this special episode of the Majestic SEO Panel Show our host David Bain is joined by Myriam Jessier, Petra Kis-Herczegh, Sarah McDowell and Marco Giordano to preview the SEOin2024 book.

Talking points include:

- What is Neurodivergent thinking?

- Is this from the perspective of someone who is neurodivergent or who is managing someone who is Neurodivergent?

- How should someone who is Neurodivergent grow their SEO career?

- Does an SEO team leader who is managing someone who is neurodivergent need to be aware of anything in particular?

Joining host David Bain are Irina Serdyukovskaya, Navah Hopkins, and Brie Anderson.

Talking points include:

- What sort of user experience should you optimise for?

- How does that increase your organic traffic?

- How do you measure improved user experience from an organic search perspective?

- Why constantly optimise for user experience? Is it not a set it and forget it opportunity?

Talking points include:

- How do you Educate Google about your brand?

- In which aspects of your customer journey can you control your narrative?

- How do you control your narrative?

- What measurable impact does this have?

Topics covered include:

- What tasks do humans do best and what tasks does AI do best?

- How do you use AI for keyword research?

- What AI do you use to cluster topics?

Joining David Bain for an episode of the Majestic SEO Podcast on using Link Graphs are Bill Hartzer, Julia Logan, and Silke Vanbeselaere.

- With all of the changes currently taking place in search, we have to adapt our strategies and tactics faster than ever.

- How often should you set a strategy?

- What do we adapt?

- How do we adapt?

- What skills will remain the same?

- How do you integrate SEO into the broader marketing mix?

- How does SEO relate to other marketing activities?

- How does SEO drive results overall?

- How do you measure the impact of SEO when it is positively impacting the sales of other channels?

Discussion points include:

- Staying true to brand in a world of AI

- Defining what your brand is

- Why is this important?

- What are the AI temptations that are bad?

- What does staying true to a brand mean?

- How do you ensure that every marketer in your organisation can articulate what your brand means?

How do you use AI while still keeping the brand top-of-mind?

Talking points include:

- What does that mean?

- How does this actually help?

- What do you need to improve?

- How do you improve it?

- How often do you need to do this?

- What impact does it have?

Topics covered include:

- What are the most important website performance issues in 2023?

- How do you monitor for website performance issues?

- How do you fix website performance issues?

Discussion points include:

How should we embrace AI content?

What shouldn’t be AI content?

What’s your AI content production process?

What software do you use?

How do you envisage this changing over the next year?

Discussion points include:

• How do you define SEO content in 2023?
• Can you not do both at the same time?
• What if there is no keyword volume for the content that your customers need?
• What is your current content creation process?
• How do you measure success?

Joining us for this episode on Link Building Outreach is Izabela Wisniewska, Aaron Anderson, Anna Bravington and Ajay Paghdal.

Topics covered include:

• How do you determine the ideal link opportunity
• How do you reach out to your target opportunity
• What do you say / how do you maximise the chance of you getting a link
• How has outreach changed? How are you adapting your outreach?

As Google loves a backlink profile with referring domains, focus on content that tells your story in a way that connects with untapped audiences

Talking points include:

- How do you connect with untapped audiences?

- How do you target the most appropriate untapped audience?

- Why focus on content that tells your story?

- How does this build backlinks?

How to work on developing and publishing interactive content. Interactive doesn't have to cost the earth and it has multiple benefits, from increased customer satisfaction, to the thing all SEOs want... more links!

Topics include:

- How do you define interactive content?

- How do you make interactive content?

- Why does interactive content encourage more links?

- What other SEO benefits does interactive content offer?

- What does this mean in practice?

- Data science driven website user experience

- Data science driven competitor analysis

- On-site SEO

- Content marketing

- Link building

Discussion topics include:

• Which platform is best for E-Commerce SEO? Shopify, WordPress or something else?
• What are some of the most effective SEO techniques for e-commerce SEO in 2023?
• What are the biggest opportunities with e-commerce SEO?
• How do you create an e-commerce SEO strategy?
• How do you compete with Amazon?

Experience

Expertise

Authoritativeness

Trustworthiness

How to be proactive about promoting your content and acquiring backlinks, don't wait for them to come naturally (although that should always be the #1 goal). Avoid getting stuck in the "Content Graveyard".

The discussion includes:

How do you define the Content Graveyard - unindexed content?

What are the best practical ways to promote your content and acquire backlinks now?

What is an effective content promotion plan?

What are the best type of backlinks in 2023?

The conversation focuses on how to optimize for CRAFT:

C (cut the fluff - editing AI output to be better),

R (reviewing and optimizing SEO to be as human as possible),

A (adding visuals and media to tell a story with pictures),

F (fact-checking for accuracy), and

T (trust-building with personal style, story & client features)

Revisit your website’s Information Architecture strategy to support your business with technical and on-page SEO improvements and task/project prioritization in 2023

What do you mean by your website’s Information Architecture strategy?

How does this Information Architecture strategy support a business with technical and on-page SEO improvements?

How does the Information Architecture strategy help with task and project prioritization?

From building authority online to future-proofing your SEO, this episode will be packed with actionable tips and expert advice that you won’t want to miss. So, whether you’re a seasoned link builder or just starting out, tune in on May 3rd and get ready to take your link building game to the next level!

Move away from viewing your site as a collection of individual pages

Move away from chasing ranking fluctuations

Move away from forgetting your site is a wider entity.

How do you SEO your site as a whole?

How do you measure this?

Paid traffic vs Social

What tools do you use and what is your process for doing this?

SERP Snippet Scraper Chrome plugin

Can you keep historical records of the previous reports and compare your current results?

What are you looking to compare?

What’s a tangible result from improving your snippet?

How do you optimize images for Google's AR feature?

Does this also improve accessibility?

What kind of image file is best?

How do you name image files?

Does schema help as well?

Do SEOs use too many tools?

Give me an example of tools that aren’t used well

How do you become better at using tools?

What tools should SEOs be using?

How do you train others to use tools more effectively?

Joining David Bain are Kevin Indig, Mordy Oberstein, Anna Uss and Anne Berlin.

What are some examples of processes that SEOs should review?

Should all SEOs be doing this or is it just the responsibility of SEO Heads and Managers to boost productivity?

How do you stay focused?

Where does AI fit into this?

What content can be used producing ChatGPT?

What editing is necessary for ChatGPT content?

How is content produced by ChatGPT picked up by Google?

Are there other AI content tools that you would recommend?

What is the future of AI content?

That’s what we’re discussing in the next episode of the Majestic SEO podcast with Garrett Sussman from iPullRank, Alizée Baudez from alizeebaudez.com, Jo O’Reilly from Salience, Ken “Magma” Marshall from RevenueZen, and Gabriella Sannino from Level343.

What does that mean in practice?

What can you rely on AI to do?

What type of content can AI help with?

What type of content should you not use AI for?

What does the optimum process that uses AI to help with content look like?

How do you ensure that search engines think that your content was written by humans?

What tools do you recommend?

Why do you describe entities as the most critical thing?

How do you target your strategy to entities?

What does enhancing with multimedia and internal linking mean in practice?

What’s an example of good automation?

- Google Search Console crawl stats data report

- Hosts

- How Google is crawling your subdomains

- Robots.txt

- DNS resolution - domain provider

- Server connectivity

- HTTP Response

- File Type - HTML, javascript, images or videos

- Purpose - Discovery and refresh

- Googlebot

What are the key areas in accessibility?

How does accessibility impact SEO?

How does Google analyze accessibility?

How do you measure the impact for accessibility?

- Understand search intent

- Measure the value of user intent?

- Build topic clusters to cover a topic completely

- Add unique perspectives while still answering the query

- Create linkable assets (spam links are being devalued more, good links still pass value)

- Be a trusted source of information beyond search (social, email, etc) because that reinforces your value

David Bain hosts this webinar and will be joined by Maria White from Kurt Geiger, Crystal Carter from Wix, and Dre de Vera from Twingate and The SEO Video Show to discuss SEO Strategy in 2023.

The “SEO in 2023” book preview show will be hosted by Dixon Jones, and will feature Julia-Carolin Zeng from Charlie On The Move, Kerstin Reichert from SeedLegals.com, and Ian Helms from Q.digital.

Learn how to train the AI machines with Jess Peck, Myriam Jessier and Marco Giordano.

Joining Dixon Jones for episode 32 of Old Guard vs New Blood is Begum Kaya from BK Solutions, Nitin Manchanda from Botpresso, and Ilaria Fabbri from Reprise Digital.

Joining Dixon Jones for episode 31 of Old Guard vs New Blood is Ulrika Viberg from Unikorn AB, SEO Consultant Charlie Williams, and Pedro Dias from Autovia.

Joining Dixon Jones is Myriam Jessier from PRAGM, Jess Joyce an SEO Consultant, and Chris Green from Torque Partnership.

Joining David Bain for episode 28 of Old Guard vs New Blood is Lazarina Stoy from Intrepid Digital, Susan Connelly from Milestone and Jessica Peck from Local SEO Guide.

Joining Dixon Jones for this one are Olga Zarzeczna from Market JD, Freelance SEO Consultant Natalie Mott and International Search Marketing Consultant Sante J. Achille.

Joining Dixon Jones to discuss this is Amel Mehenaoui from Puffy, Rejoice Ojiaku from Incubeta, Lidia Infante from BigCommerce, and Andy Drinkwater from AndyDrinkwater.com.

Dixon Jones is joined in this episode by Aiala Icaza Gonzalez from Reflect Digital, Michael Bonfils from SEM International, Jono Alderson from Yoast and Olga Zarzeczna from SEOSLY to discuss what's included.

How often should you be crawling your website and what arethe key issues that you should be looking to identify with a site crawler?

Website crawling is the topic that we’re covering on episode22 of OLD GUARD versus NEW BLOOD, hosted by Dixon Jones, with Mark Thomas from Botify, Richard Lawther from Screaming Frog and IzabelaWisniewska from Creatos Media.

In this episode of Old Guard vs New Blood you will learn what can be implemented on the Edge, how to do it and how this could revolutionise the efficiency of your SEO approach.

Joining Dixon Jones are Nick Wilsdon and Chris Green from Torque Partnership and Emily Potter from Search Pilot.

Joining Dixon Jones are Kevin Indig from Shopify, Aaron Orendorff from Common Thread Collective and Dominika Tracy from Speedbird Media.

Joining Dixon Jones is John Henshaw from Coywolf, Pam Aungst from Pam Ann Marketing, and Lukasz Zelezny from SEO.London.

Joining Dixon Jones are Jono Alderson from Yoast, Mindy Weinstein from Market Mindshift, Jo Turnbull from SEO Jo Blogs, and Keith Devon from Highrise.

Dixon Jones is joined by Paige Hobart from WeAreRoast, Dan Taylor from SALT, Hannah Thorpe from Verkeer, and Jason Barnard from Kalicube.

That’s what we discover in episode 16 of Old Guard vs New Blood when Dixon Jones is joined by Kristina Azarenko from MarketingSyrup, Chris Dunn from FoundIt! and Emma Russell from Slingshot Organic.

This month on Old Guard vs New Blood we check-in with 3 leading agency SEOs, exploring what it takes to manage a client’s expectations and keep them satisfied.

Kevin Gibbons from Re:signal, Gus Pelogia from TeamWork and Antonella Villani from ForwardPMX join Dixon Jones for this episode.

That’s what we discuss in episode 14 of “Old Guard vs New Blood” when Dixon Jones is joined by Max Brockbank from The Media Image, Gerry White from Rise At Seven and Amel Mehenaoui from Puffy.

On this panel we discuss how to determine exactly what your organic visitors are looking for and how to use SEO to serve that intent, giving you a great opportunity to maintain your rankings over the long term.

Your Panellists

Imogen Davies, SEO Account Director, Found

Jenny Halasz, President & Founder, JLH Marketing

Natalie Mott, Freelance SEO Consultant

Join 3 leading SEO minds to discover how they pull together an SEO strategy and how they suggest you do too.

Joining Guest Host David Bain for episode 12 of OLD GUARD versus NEW BLOOD is…

Your Panellists

Kevin Indig, Director of SEO at Shopify

Anna (Appenzeller) Corbett, Head of Search at Base Creative

Maria Amelie White, Head of SEO and PR at FloristPro

Guest Host

Your host David Bain is a former Head of SEO and Founder of Casting Cred, the podcast production agency for B2B brands.

January Webinar: Why David, Not Dixon?

Dixon Jones remains global brand ambassador for Majestic. We are looking forward to his return as host of the show.

Unfortunately, on Saturday December 5th, Dixon suffered a mountain biking accident requiring medical evacuation, hospitalization & ongoing pain medication. The prognosis – a cracked pelvis. It’s testament to Dixons character that he has continued to engage with a legion of well wishers on social media and via a dedicated “ouch” page on his blog. Our thoughts are with Dixon and his family as they face a difficult end to what for many has been a challenging year. 

By fortunate coincidence, David Bain has been working with Dixon and Majestic for a few weeks now, with a mission to elevate the production standard of the show and expand the audience. David is a former Head of SEO and Founder of Casting Cred, an agency who specialize in podcast production for B2B brands. We are delighted that David is stepping in as guest host, as he brings with him years of experience in hosting and producing live streaming events. 

Join Dixon Jones and 3 leading “old guard” and “new blood” content experts to pinpoint whether or not you’re on top of the current content game.  

Your Panellists

Rebekah Dunne – Content Marketer at Sweet Digital

Shaun Hill – Head of Content at iProspect

Miranda Miller – Content Strategist

On Wednesday 4th November, Dixon Jones was joined by a panel of experts, where they dove into some of the most common SEO and technical mistakes that they have seen SEOs make and how you can avoid them.

Let’s be honest – we’ve all been there. Whenever we start something new, whatever our age, it can be tough to navigate and adapt to.

On Wednesday 4th November, Dixon Jones was joined by a panel of experts, where they dove into some of the most common SEO and technical mistakes that they have seen SEOs make and how you can avoid them.

Your Panelists

Dom Hodgson, Founder of Little Warden

Laura Hogan, Owner of Sweet Digital

Laurent Bourelly, SEO Consultant at Laurent Bourelly SLU

But what stops a site from getting indexed and what steps can you do to speed up the process? What can you find when you crawl your own site, rather than relying on the search engines to get it right for you?

Dixon Jones was joined by a panel of experts on Wednesday 7th October as they answered these questions and more.

Crawling and indexing is the main part of any crawler’s job!

But what stops a site from getting indexed and what steps can you do to speed up the process? What can you find when you crawl your own site, rather than relying on the search engines to get it right for you?

Dixon Jones was joined by a panel of experts on Wednesday 7th October as they answered these questions and more.

Your Panelists

Rasmus Sørensen, Global SEO & ECommerce Director at Blinds2Go.

Patrick Hathaway, Director at Sitebulb.

Romain Damery, Director, Technical SEO at Path Interactive.

Catch up on our latest webinar where Dixon Jones and a panel of experts answer these questions and more!

Your Panelists

Fabrice Canel, Prinicpal Program Manager at Bing.

David Iwanow, Search @ Danone Specialized Nutrition.

Kristine Schachinger, Digital Strategist & SEO Consultant.

Your Host

Dixon Jones is your host, and while he may be ancient in industry terms, remote work and managing people remotely is a whole new thing to him. Luckily he has some amazingly well qualified panellists to ask: 

The Old Guard

Gareth Hoyle of Marketing Signals has been running large scale remote teams in India and across the world for years as well as more local teams. 

The Vanguard

Aleyda Solis is the co-founder of remoters.net, a remote work hub offering a free remote job board, how-to guides, tools, events and more resources to facilitate remote work.

The New Blood

Jo Juliana Turnbull has been remote working since 2010. Now growth hacking for Authoritas plus SEO consultant for SMEs, Jo is also well known for running Search London and Turn Digi.

Jo is running a survey on remote working, and has presented interim findings in her presentation “Remote Working Tips” at the highly regarded group, Women in Tech SEO. Jo invites you to participate in the survey here ( Google Forms Link ).

Whether you are an agency trying to get further up the food chain, or a large corporate wondering why those agile little startups are running rings around you, this webinar should give everyone something to think about.

Representing Small Business

Judith Lewis, founder of DeCabbit Consultancy.

Representing the Enterprise Team

Mike King, CEO at iPullRank. Mike last spoke to Majestic in 2014, in an interview with Mel Carson, covering, amongst other subjects, backlink audit & competitor analysis.

And with a foot in both camps

Iman Hamdan, Growth and Organic SEO Manager for Yahoo Small Business.

The Old Guard:

Dixon Jones, Brand Ambassador of Majestic and previously founder of one of the UK’s earliest SEO Consultancies, Receptional, back in 1999.

Susan Hallam MBE, Founder of Hallam Internet.

Topher Kohan. InHouse SEO of Cox Automotive and previously the weather channel and IBM.

The New Blood:

Viola Eva, SEO Consultant and founder of Flow-SEO in Berlin.

Ruth Everett, Technical SEO analyst inhouse at DeepCrawl.

The Old Guard:

Dixon Jones, Brand Ambassador of Majestic and previously founder of one of the UK’s earliest SEO Consultancies, Receptional, back in 1999.

Annie Cushing, SEO and analytics consultant at annielytics.com, and author of Making Data Sexy.

Jim Sterne, Founder of Marketing Analytics Summit & Digital Analytics Association, and author of Artificial Intelligence for Marketing: Practical Applications.

The New Blood:

Jill Quick, Digital Marketing Trainer and Speaker. Co-founder of The Coloring In Department

Sara Clifton, Founder & CEO of Search Integration and Co-founder of Verified Data.

The Old Guard:

Dixon Jones, Brand Ambassador of Majestic and previously founder of one of the UK’s earliest SEO Consultancies, Receptional, back in 1999.

Shari Thurow, Author of “Search Engine Visibility” and “When Search Meets Web Usability (Voices that matter)”. Shari is also a worldwide speaker and author on Serach Engine Land.

The New Blood:

David Mackenzie-Kong, Author, Content Producer and Digital Marketer at TriNerds.

Ned Poulter, CEO and Founder of Pole Star Digital, a multi-award winning agency based in Machester.

Is experience from before 2010 beneficial or even relevant to Link Building in 2020?

Dixon Jones was joined by:

• Frank Watson, an author on Search Engine Journal and Search Engine Watch. Frank also co-hosts the “SEO Rockstars” podcast.
• Helen Pollitt, Managing Director and lead SEO at Arrows Up.
• Alina Ghost, SEO Manager at AmaraLiving and has her own Podcast – “SEO with Mrs Ghost“.

***************************************

The Old Guard:

Dixon Jones, Brand Ambassador of Majestic and previously founder of one of the UK’s earliest SEO Consultancies, Receptional, back in 1999.

Jenny Halasz, Founder of JLH Marketing and with 20 years in the industry including VP Search Strategy at Acronym and starting as Affiliate Manager at Art.com.

Bill Hunt Senior, Founder of Back Azimuth Consulting in New York and previously Director of Global Search Strategy at Ogilvy to whom he sold the ground-breaking original search agency, Global Crossing over 10 years ago.

The New Blood:

Tom Pool, Winner of the UK Young Search Professional Of The Year 2019 and Technical SEO Director at Blue Array SEO.

Hannah Thorpe, Business director at Found. Hannah has already excelled at White.net and Mediaflow (aka Erudite) after graduating in 2014.