<![CDATA[Make Business Personal]]>c978e70e-6484-5de9-bac5-898c2082b0a0Tue, 25 Mar 2025 12:00:20 +0000Captivate.fmKiley Petershttps://artwork.captivate.fm/bf531ca9-e937-4b96-b6bb-0bab66e88ba4/Vi34KvsnBOObE-zWHwxepj6t.pngMake Business PersonalKiley PetersKiley PetersMake Business Personal is a podcast for entrepreneurs, business owners, executives and leaders who believe that people matter most. For those who believe we need to make business personal to really live the lives we desire for ourselves and our families. Most importantly, for those who believe we need to invest in people as whole human beings including both the individuals we work with and lead as well as ourselves, the leaders of those organizations. Each episode is designed to leave you with tangible business takeaways you can immediately put into action to elevate your life and your work. Hosted by, Kiley Peters, serial entrepreneur, executive coach and small business advisor. Kiley is the founder of RAYNE IX, an executive leadership consultancy that helps women build life-changing businesses by making business personal. She's is on a mission to change the way we define success in life and business. Because success, like business, is deeply personal. Let’s do this. https://make-business-personal.captivate.fmfalseepisodicnopodcast#55: Diversifying Revenue Streams#55: Diversifying Revenue StreamsIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of diversifying revenue streams for business resilience and sustainability. Kiley emphasizes the need for businesses to adapt and innovate continuously to thrive in a changing economy.

  • Understanding Revenue Concentration Risks 01:15
  • The Blessing and Curse of Recurring Revenue 03:32 
  • Example of Diversifying Revenue 08:37 
  • Innovating Services for Sustainable Growth 10:22 

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of diversifying revenue streams for business resilience and sustainability. Kiley emphasizes the need for businesses to adapt and innovate continuously to thrive in a changing economy.

  • Understanding Revenue Concentration Risks 01:15
  • The Blessing and Curse of Recurring Revenue 03:32 
  • Example of Diversifying Revenue 08:37 
  • Innovating Services for Sustainable Growth 10:22 

Links & Follow-ups:


]]>b31f9427-e385-407c-82ef-0df39c4379c5Tue, 25 Mar 2025 07:00:00 -050013:16falsefull1551551Kiley Peters#54: Identifying & Protecting Your Most Valuable Assets#54: Identifying & Protecting Your Most Valuable AssetsIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about  the importance of identifying and protecting valuable business assets to build a resilient and thriving business. Kiley shares her personal experience of realizing the value of her business assets post-exit and encourages business owners to understand and leverage their worth for future opportunities.

  • Identifying Valuable Business Assets 01:58
  • Maximizing Business Value and Future Opportunities 11:23

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about  the importance of identifying and protecting valuable business assets to build a resilient and thriving business. Kiley shares her personal experience of realizing the value of her business assets post-exit and encourages business owners to understand and leverage their worth for future opportunities.

  • Identifying Valuable Business Assets 01:58
  • Maximizing Business Value and Future Opportunities 11:23

Links & Follow-ups:


]]>6072973a-cde2-43ac-8584-2278f220fba7Tue, 18 Mar 2025 08:30:00 -050012:46falsefull1541541Kiley Peters#53: Maximizing the Profitability of Your Business#53: Maximizing the Profitability of Your BusinessIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about how to maximize profitability in business by evaluating and optimizing key areas. She emphasizes the importance of understanding where profit is generated and where money is leaking, advocating for productizing services, tracking expenses, and optimizing processes to enhance overall profitability.

  • Profit by Deliverable 1:43
  • Understanding Profitability by Client 04:58
  • Team Member Profitability 06:45
  • Optimizing Systems and Tech Stack 11:48

Links & Follow-ups:


Instagram: @kileypet

]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about how to maximize profitability in business by evaluating and optimizing key areas. She emphasizes the importance of understanding where profit is generated and where money is leaking, advocating for productizing services, tracking expenses, and optimizing processes to enhance overall profitability.

  • Profit by Deliverable 1:43
  • Understanding Profitability by Client 04:58
  • Team Member Profitability 06:45
  • Optimizing Systems and Tech Stack 11:48

Links & Follow-ups:


Instagram: @kileypet

]]>e6e6898c-3e87-41c5-9463-92d9b8b21221Tue, 11 Mar 2025 12:30:00 -050016:29falsefull1531531Kiley Peters#52: Reducing Owner Dependency#52: Reducing Owner DependencyIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical issue of owner dependency in businesses, particularly service-based ones. The episode covers strategies to ensure the business can operate independently, more so to create a scalable and sellable business.

  • Effective Delegation Strategies 06:09
  • The Importance of Documentation 09:05 
  • Developing Your Leadership Team 11:50

Recommended Resources:

  • Book: Clockwork by Mike Michalowicz – A fantastic guide to building a business that runs without you.
  • Tool: Use SOP (Standard Operating Procedure) tools like Notion or Trainual to document and organize your systems.
  • MBP Episodes

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical issue of owner dependency in businesses, particularly service-based ones. The episode covers strategies to ensure the business can operate independently, more so to create a scalable and sellable business.

  • Effective Delegation Strategies 06:09
  • The Importance of Documentation 09:05 
  • Developing Your Leadership Team 11:50

Recommended Resources:

  • Book: Clockwork by Mike Michalowicz – A fantastic guide to building a business that runs without you.
  • Tool: Use SOP (Standard Operating Procedure) tools like Notion or Trainual to document and organize your systems.
  • MBP Episodes

Links & Follow-ups:


]]>7e755577-328a-4a12-96c3-cba49b7c51c6Tue, 04 Mar 2025 09:15:00 -050018:42falsefull1521521Kiley Peters#51: Building a Transferable Asset with Intention#51: Building a Transferable Asset with IntentionIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the Intentional Exit Framework, a comprehensive approach to building a transferable business. She emphasizes the importance of reducing owner dependency, understanding financial metrics, and developing a strong leadership team. Kiley encourages business owners to plan for their future and consider the legacy they want to leave behind, ultimately creating a stronger business for themselves and their teams.

  • Understanding Transferable Assets 03:34
  • Key Components of the Intentional Exit Framework 08:17 
  • Recommended Resources 17:50

Recommended Resources:

  • Download The Intentional Exit Checklist at MBPDownloads.com.
  • Explore workshops and consulting services to support your value-building journey at RIXExit.com.

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the Intentional Exit Framework, a comprehensive approach to building a transferable business. She emphasizes the importance of reducing owner dependency, understanding financial metrics, and developing a strong leadership team. Kiley encourages business owners to plan for their future and consider the legacy they want to leave behind, ultimately creating a stronger business for themselves and their teams.

  • Understanding Transferable Assets 03:34
  • Key Components of the Intentional Exit Framework 08:17 
  • Recommended Resources 17:50

Recommended Resources:

  • Download The Intentional Exit Checklist at MBPDownloads.com.
  • Explore workshops and consulting services to support your value-building journey at RIXExit.com.

Links & Follow-ups:


]]>3a76ef1e-93f6-457e-8982-60e5025c2a7fTue, 25 Feb 2025 07:00:00 -050019:32falsefull1511511Kiley Peters#50: Scaling Your Service-Based Business#50: Scaling Your Service-Based BusinessIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of maximizing business value, emphasizing that it is not only for those looking to sell but for anyone wanting to build a resilient and scalable company. She introduces the six P's of business value and provides insights into how each element contributes to the overall value of a business. Lastly, the episode highlights the need for clear offers, scalable systems, a strong company culture, effective sales strategies, financial health, and strategic planning for long-term success.

  • Creating Repeatable Offers 02:30 
  • Building Scalable Systems 04:04 
  • The Heart of Your Business 05:59 
  • Nurturing Sales Relationships 08:44 
  • Understanding Financial Health 10:34 
  • Strategic Growth and Legacy 13:11
  • Recommended Resources 15:24 

Recommended Resources:

  • Building your internal processes and client-facing methodologies MBP EP 29
  • Building your signature product MBP EP 31
  • Building your starter and scalable products MBP EP 32
  • Building a culture that attracts and retains talent  MBP EP 38
  • Delegating the shit out of your business MBP EP 39
  • Pricing your services MBP EP 35
  • Calculating your bandwidth and your earning potential MBP EP 36
  • Unique marketing positioning MBP EP 41
  • Becoming a thought leader MBP EP 42
  • Building your content marketing strategy MBP EP 43
  • Building your strategic roadmap MBP EP 46
  • Maximizing your business value MBP EP 49
  • MBP downloads at mbpdownloads.com

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of maximizing business value, emphasizing that it is not only for those looking to sell but for anyone wanting to build a resilient and scalable company. She introduces the six P's of business value and provides insights into how each element contributes to the overall value of a business. Lastly, the episode highlights the need for clear offers, scalable systems, a strong company culture, effective sales strategies, financial health, and strategic planning for long-term success.

  • Creating Repeatable Offers 02:30 
  • Building Scalable Systems 04:04 
  • The Heart of Your Business 05:59 
  • Nurturing Sales Relationships 08:44 
  • Understanding Financial Health 10:34 
  • Strategic Growth and Legacy 13:11
  • Recommended Resources 15:24 

Recommended Resources:

  • Building your internal processes and client-facing methodologies MBP EP 29
  • Building your signature product MBP EP 31
  • Building your starter and scalable products MBP EP 32
  • Building a culture that attracts and retains talent  MBP EP 38
  • Delegating the shit out of your business MBP EP 39
  • Pricing your services MBP EP 35
  • Calculating your bandwidth and your earning potential MBP EP 36
  • Unique marketing positioning MBP EP 41
  • Becoming a thought leader MBP EP 42
  • Building your content marketing strategy MBP EP 43
  • Building your strategic roadmap MBP EP 46
  • Maximizing your business value MBP EP 49
  • MBP downloads at mbpdownloads.com

Links & Follow-ups:


]]>27814fa8-3872-493d-a590-188b623031faTue, 18 Feb 2025 08:00:00 -050016:18falsefull1501501Kiley Peters#49: Building While Burned Out#49: Building While Burned OutIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the challenges of building a business while experiencing burnout. Kiley shares her personal experiences with burnout and emphasizes the importance of recognizing its signs, creating a recovery plan, and designing a sustainable business model. Lastly, she highlights the necessity of prioritizing self-care and setting boundaries to avoid burnout, and provides resources for listeners to help them on their journey to recovery.

  • Recognizing the Signs of Burnout 03:08   
  • Designing a Sustainable Business 09:03 
  • Recommended Resources 15:07 

Links & Follow-ups:


Recommended Resources:

  • Untamed by Glennon Doyle
  • Atomic Habits by James Clear
  • The Art of Doing Less by Ari Meisel
  • Effortless by Greg McEwen
  • Essentialism by Greg McEwen
  • LED energy audit template at mbpdownloads.com
  • Agency Burnout Survival and Recovery Guide, a RAYNE IX blog
  • Jenna Piche of First Light Time Management Coaching
  • Amanda Nowak of Element 8 Coaching

]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the challenges of building a business while experiencing burnout. Kiley shares her personal experiences with burnout and emphasizes the importance of recognizing its signs, creating a recovery plan, and designing a sustainable business model. Lastly, she highlights the necessity of prioritizing self-care and setting boundaries to avoid burnout, and provides resources for listeners to help them on their journey to recovery.

  • Recognizing the Signs of Burnout 03:08   
  • Designing a Sustainable Business 09:03 
  • Recommended Resources 15:07 

Links & Follow-ups:


Recommended Resources:

  • Untamed by Glennon Doyle
  • Atomic Habits by James Clear
  • The Art of Doing Less by Ari Meisel
  • Effortless by Greg McEwen
  • Essentialism by Greg McEwen
  • LED energy audit template at mbpdownloads.com
  • Agency Burnout Survival and Recovery Guide, a RAYNE IX blog
  • Jenna Piche of First Light Time Management Coaching
  • Amanda Nowak of Element 8 Coaching

]]>f81697dc-6588-49ff-ba42-adfc80580c13Tue, 11 Feb 2025 08:45:00 -050017:40falsefull1491491Kiley Peters#48: Mapping Your Exit: How Early is Too Early?#48: Mapping Your Exit: How Early is Too Early?In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of planning an exit strategy for business owners. She discusses how starting to think about an exit early can provide options and prevent regrets later. The episode highlights that a well-planned exit should benefit all parties involved and that business owners should build a business that is not solely reliant on them.

  • Defining Personal Success 03:25  
  • Understanding Your Legacy 07:41 
  • Building a Business for Sale 11:32 
  • Practical Steps for Planning an Exit 15:29 
  • Recommended Resources 17:49 

Links & Follow-ups:


RECOMMENDED RESOURCES

  • Book: Built to Sell by John Warrillow – A fantastic guide on designing your business to run without you.
  • Download our free The Intentional Exit Checklist at MBPDownloads.com.
  • Check out our FREE quarterly Exit Planning virtual workshops at RIXWorkshops.com 

]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of planning an exit strategy for business owners. She discusses how starting to think about an exit early can provide options and prevent regrets later. The episode highlights that a well-planned exit should benefit all parties involved and that business owners should build a business that is not solely reliant on them.

  • Defining Personal Success 03:25  
  • Understanding Your Legacy 07:41 
  • Building a Business for Sale 11:32 
  • Practical Steps for Planning an Exit 15:29 
  • Recommended Resources 17:49 

Links & Follow-ups:


RECOMMENDED RESOURCES

  • Book: Built to Sell by John Warrillow – A fantastic guide on designing your business to run without you.
  • Download our free The Intentional Exit Checklist at MBPDownloads.com.
  • Check out our FREE quarterly Exit Planning virtual workshops at RIXWorkshops.com 

]]>6d1f2966-33ee-4c51-ac4c-aa12924df764Tue, 04 Feb 2025 09:30:00 -050019:39falsefull1481481Kiley Peters#47: Understanding Your Exit Options#47: Understanding Your Exit OptionsIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of understanding exit options for business owners. I break down different exit options for business owners to consider and provide resources for additional learning for those who are curious!

  • Types of Exit Options 03:28
  • Recommended Resources 15:11

Links & Follow-ups:


Recommended Resources:

Books

  • Getting The Most for Selling Your Business: Anne Mary Ciminelli & Jessica Fialkovich 
  • The Art of Selling Your Business - John Warrilow - Built to Sell

Podcasts 

  • Exit Now Podcast - EPI / Scott Snider
  • The Exit Whisperer Podcast with Carrie Kerpen

]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of understanding exit options for business owners. I break down different exit options for business owners to consider and provide resources for additional learning for those who are curious!

  • Types of Exit Options 03:28
  • Recommended Resources 15:11

Links & Follow-ups:


Recommended Resources:

Books

  • Getting The Most for Selling Your Business: Anne Mary Ciminelli & Jessica Fialkovich 
  • The Art of Selling Your Business - John Warrilow - Built to Sell

Podcasts 

  • Exit Now Podcast - EPI / Scott Snider
  • The Exit Whisperer Podcast with Carrie Kerpen

]]>11dd6d81-da79-4542-a920-795fbb68bba7Tue, 28 Jan 2025 09:45:00 -050018:51falsefull1471471Kiley Peters#46: Building Your Strategic Roadmap#46: Building Your Strategic RoadmapIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of building a strategic roadmap for entrepreneurs. Kiley emphasizes the need to shift from a scarcity mindset to an abundance mindset, focusing on long-term goals and effective delegation. The conversation outlines six key categories for strategic planning and provides a structured approach to breaking down goals into manageable tasks.

  • The Six Categories of Strategic Planning 04:50
  • Effective Delegation and Team Management 10:02
  • Recommended Resources 15:22

Recommended Resources:

  • 10 Times Is Easier than 2 Times by Dan Sullivan and Dr. Benjamin Hardy 
  • Strategic Roadmap template at mbpdownloads.com 

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of building a strategic roadmap for entrepreneurs. Kiley emphasizes the need to shift from a scarcity mindset to an abundance mindset, focusing on long-term goals and effective delegation. The conversation outlines six key categories for strategic planning and provides a structured approach to breaking down goals into manageable tasks.

  • The Six Categories of Strategic Planning 04:50
  • Effective Delegation and Team Management 10:02
  • Recommended Resources 15:22

Recommended Resources:

  • 10 Times Is Easier than 2 Times by Dan Sullivan and Dr. Benjamin Hardy 
  • Strategic Roadmap template at mbpdownloads.com 

Links & Follow-ups:


]]>685d8b60-9603-4e90-a009-ebc4536be978Tue, 21 Jan 2025 07:45:00 -050016:30falsefull1461461Kiley Peters#45: Prioritizing What's Important Now (WIN)#45: Prioritizing What's Important Now (WIN)In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the WIN - What’s Important Now. Kiley shares how entrepreneurs can prioritize their time and energy with this mantra in mind. When caught in or presented with a situation, ask yourself, “What’s important now?”

  • When to Use WIN 1:00
  • Recommended Resources 4:18

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the WIN - What’s Important Now. Kiley shares how entrepreneurs can prioritize their time and energy with this mantra in mind. When caught in or presented with a situation, ask yourself, “What’s important now?”

  • When to Use WIN 1:00
  • Recommended Resources 4:18

Links & Follow-ups:


]]>5d95b4b4-c233-4106-989f-090adee827abTue, 14 Jan 2025 07:00:00 -050005:47falsefull1451451Kiley Peters#44 Managing the Seasonality of Your Business#44 Managing the Seasonality of Your BusinessIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of understanding the seasonality of a business for effective planning and management. She emphasizes that every business experiences fluctuations throughout the year, which can impact financial planning, staffing, and operational strategies. Kiley shares insights on how to analyze business cycles, manage resources, and prepare for both busy and slow seasons. Lastly, she also highlights the significance of data in recognizing patterns and making informed decisions to ensure business sustainability.

  • Understanding Seasonality of Business 2:15
  • Know Your Numbers 10:16
  • Recommended Resources 13:55

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of understanding the seasonality of a business for effective planning and management. She emphasizes that every business experiences fluctuations throughout the year, which can impact financial planning, staffing, and operational strategies. Kiley shares insights on how to analyze business cycles, manage resources, and prepare for both busy and slow seasons. Lastly, she also highlights the significance of data in recognizing patterns and making informed decisions to ensure business sustainability.

  • Understanding Seasonality of Business 2:15
  • Know Your Numbers 10:16
  • Recommended Resources 13:55

Links & Follow-ups:


]]>dd4a4f9c-7540-4be3-bf29-4d87bb07f129Tue, 07 Jan 2025 16:15:00 -050015:27falsefull1441441Kiley Peters#43: Building Your Content Marketing Strategy#43: Building Your Content Marketing StrategyIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of building a content marketing strategy, particularly for service-based brands. Kiley emphasizes the need for personal connection in marketing and introduces the TLC Wheel, a framework for simplifying content creation. Lastly, Kiley provides practical examples of how to generate original pieces of content and highlights resources for effective content marketing.

  • TLC Wheel 2:34
  • Practical Examples of Content Strategy 5:15
  • Recommended Resources 9:41

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of building a content marketing strategy, particularly for service-based brands. Kiley emphasizes the need for personal connection in marketing and introduces the TLC Wheel, a framework for simplifying content creation. Lastly, Kiley provides practical examples of how to generate original pieces of content and highlights resources for effective content marketing.

  • TLC Wheel 2:34
  • Practical Examples of Content Strategy 5:15
  • Recommended Resources 9:41

Links & Follow-ups:


]]>81b4182d-ab74-4b54-991c-dedac816432bTue, 17 Dec 2024 07:00:00 -050011:07falsefull1431431Kiley Peters#42: Becoming a Thought Leader#42: Becoming a Thought LeaderIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the essential elements of becoming a thought leader, emphasizing the need for a unique perspective and consistent branding. She outlines the importance of understanding your audience and creating content that resonates with them. Kiley also introduces the concept of 'belief builders' as a framework for developing content that addresses potential customer objections. Throughout the episode, Kiley provides practical advice and resources for those looking to establish their thought leadership in a crowded market.

  • Consistency and Branding in Thought Leadership 5:57
  • Understanding Your Audience and Content Strategy 8:54
  • Resources for Developing Thought Leadership 12:18

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the essential elements of becoming a thought leader, emphasizing the need for a unique perspective and consistent branding. She outlines the importance of understanding your audience and creating content that resonates with them. Kiley also introduces the concept of 'belief builders' as a framework for developing content that addresses potential customer objections. Throughout the episode, Kiley provides practical advice and resources for those looking to establish their thought leadership in a crowded market.

  • Consistency and Branding in Thought Leadership 5:57
  • Understanding Your Audience and Content Strategy 8:54
  • Resources for Developing Thought Leadership 12:18

Links & Follow-ups:


]]>ca286304-1dba-4db2-8d97-63e827cb501dTue, 10 Dec 2024 07:00:00 -050014:52falsefull1421421Kiley Peters#41: Finding Your Unique Marketing Positioning#41: Finding Your Unique Marketing PositioningIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of finding a unique marketing positioning through the concept of TruSPEX. Kiley emphasizes the need for businesses to identify their differentiators and personal definitions of success to effectively serve their clients. Lastly, Kiley provides insights into how to articulate these unique perspectives and encourages listeners to embrace their individuality in business.

  • Your Unique Differentiator 0:55
  • TruSPEX Examples 05:25
  • Defining Your TruSPEX 06:35

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of finding a unique marketing positioning through the concept of TruSPEX. Kiley emphasizes the need for businesses to identify their differentiators and personal definitions of success to effectively serve their clients. Lastly, Kiley provides insights into how to articulate these unique perspectives and encourages listeners to embrace their individuality in business.

  • Your Unique Differentiator 0:55
  • TruSPEX Examples 05:25
  • Defining Your TruSPEX 06:35

Links & Follow-ups:


]]>2de7e7b8-e802-4427-9054-457b6e583e4fTue, 03 Dec 2024 07:00:00 -050010:41falsefull1411411Kiley Peters#40: Live Coaching: Managing Your Bandwidth#40: Live Coaching: Managing Your BandwidthIn this episode of Make Business Personal, Kiley Peters conducts live coaching with Nora Lahl, the COO of Lightburn, a digital customer experience agency. Nora finds herself getting sidetracked by small, easy tasks instead of focusing on larger, more strategic projects. During this coaching session, Kiley offers suggestions to help Nora define new strategies for managing time, realize the importance of prioritizing, and how to stay focused to achieve her goals.

  • The Importance of External Accountability and Boundaries 05:50
  • Breaking Down Big Projects into Smaller Milestones 12:52
  • Communicating Needs and Work Preferences to Your Team 17:23
  • Embracing Your Strengths for Personal and Professional Growth 26:02

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters conducts live coaching with Nora Lahl, the COO of Lightburn, a digital customer experience agency. Nora finds herself getting sidetracked by small, easy tasks instead of focusing on larger, more strategic projects. During this coaching session, Kiley offers suggestions to help Nora define new strategies for managing time, realize the importance of prioritizing, and how to stay focused to achieve her goals.

  • The Importance of External Accountability and Boundaries 05:50
  • Breaking Down Big Projects into Smaller Milestones 12:52
  • Communicating Needs and Work Preferences to Your Team 17:23
  • Embracing Your Strengths for Personal and Professional Growth 26:02

Links & Follow-ups:


]]>87e90fcb-ef7c-4b2b-9261-efae8ca66a66Tue, 26 Nov 2024 07:00:00 -050031:11falsefull1401401Kiley Peters#39: Delegating The Sh*t Out of Your Business#39: Delegating The Sh*t Out of Your BusinessIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of delegation in business. Kiley emphasizes that to build a business one loves, it's essential to delegate tasks that drain energy and focus on what one does best. Kiley provides insights on identifying energy drainers, leveraging technology for efficiency, setting clear expectations, and finding the right people to delegate tasks to. She encourages a phased approach to delegation, starting with low-cost options, and gradually increasing responsibilities to optimize productivity and growth.

  • Identifying Energy Drainers 02:36 
  • Leveraging Technology for Delegation 07:37
  • Finding the Right People 10:31

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the critical importance of delegation in business. Kiley emphasizes that to build a business one loves, it's essential to delegate tasks that drain energy and focus on what one does best. Kiley provides insights on identifying energy drainers, leveraging technology for efficiency, setting clear expectations, and finding the right people to delegate tasks to. She encourages a phased approach to delegation, starting with low-cost options, and gradually increasing responsibilities to optimize productivity and growth.

  • Identifying Energy Drainers 02:36 
  • Leveraging Technology for Delegation 07:37
  • Finding the Right People 10:31

Links & Follow-ups:


]]>d0efcea1-7cd1-493b-9d4d-65df04d2695dTue, 19 Nov 2024 07:00:00 -050016:09falsefull1391391Kiley Peters#38: Building a Culture that Attracts & Retains Talent#38: Building a Culture that Attracts & Retains TalentIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the essential elements of building a company culture that attracts and retains talent. Drawing insights from experts Kira La Forgia and Leah Roe, she emphasizes the importance of hiring for positive ROI, creating a strong company culture, establishing core behaviors and trust, prioritizing people, communicating clear expectations, and recognizing contributions. The episode highlights how these elements contribute to a thriving workplace and ultimately lead to business success.

  • Hiring for Positive ROI 03:23 
  • Creating a Strong Company Culture 06:12
  • Prioritizing People and Clear Communication 12:14
  • Recognizing and Rewarding Contributions 15:08

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the essential elements of building a company culture that attracts and retains talent. Drawing insights from experts Kira La Forgia and Leah Roe, she emphasizes the importance of hiring for positive ROI, creating a strong company culture, establishing core behaviors and trust, prioritizing people, communicating clear expectations, and recognizing contributions. The episode highlights how these elements contribute to a thriving workplace and ultimately lead to business success.

  • Hiring for Positive ROI 03:23 
  • Creating a Strong Company Culture 06:12
  • Prioritizing People and Clear Communication 12:14
  • Recognizing and Rewarding Contributions 15:08

Links & Follow-ups:


]]>b622143d-a213-49b8-82df-f5759289cbc0Tue, 12 Nov 2024 07:00:00 -050020:25falsefull1381381Kiley Peters#37: Managing Your Time#37: Managing Your TimeIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about her personal insights and strategies for effective time management, the importance of creating space for productivity, strategic scheduling, and the value of breaks and delegation. She discusses her approach to managing meetings, prioritizing tasks, and the significance of being mindful about how time is spent, especially for entrepreneurs. Kiley also highlights the need for continuous improvement in time management practices and suggests resources for further learning.

  • Creating Space for Productivity 02:25 
  • Strategic Scheduling and Meeting Management 4:55
  • The Importance of Breaks and Delegation 8:51

Links & Follow-ups:


Email: info@rayneix.com

]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about her personal insights and strategies for effective time management, the importance of creating space for productivity, strategic scheduling, and the value of breaks and delegation. She discusses her approach to managing meetings, prioritizing tasks, and the significance of being mindful about how time is spent, especially for entrepreneurs. Kiley also highlights the need for continuous improvement in time management practices and suggests resources for further learning.

  • Creating Space for Productivity 02:25 
  • Strategic Scheduling and Meeting Management 4:55
  • The Importance of Breaks and Delegation 8:51

Links & Follow-ups:


Email: info@rayneix.com

]]>a1d7b3be-462a-4e18-b455-8845ce5325c9Tue, 05 Nov 2024 07:00:00 -050014:03falsefull1371371Kiley Peters#36: Calculating Your Bandwidth & Earning Potential#36: Calculating Your Bandwidth & Earning PotentialIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of calculating bandwidth and earning potential for both solopreneurs and businesses with billable team members. Kiley emphasizes the need to understand how much time can be billed, the impact of operating expenses, and strategies for increasing revenue. This episode is divided into two main sections: one focusing on solopreneurs and the other on businesses with teams, providing insights on pricing, cost management, and the importance of delegation.

  • Understanding Bandwidth 01:56
  • Seasonality 4:12
  • Calculating for Billable Team Members 7:19

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of calculating bandwidth and earning potential for both solopreneurs and businesses with billable team members. Kiley emphasizes the need to understand how much time can be billed, the impact of operating expenses, and strategies for increasing revenue. This episode is divided into two main sections: one focusing on solopreneurs and the other on businesses with teams, providing insights on pricing, cost management, and the importance of delegation.

  • Understanding Bandwidth 01:56
  • Seasonality 4:12
  • Calculating for Billable Team Members 7:19

Links & Follow-ups:


]]>c890b55f-fd0a-4f0c-8e51-0d43dfa9fe13Tue, 29 Oct 2024 08:00:00 -050017:19falsefull1361361Kiley Peters#35: Pricing Your Services#35: Pricing Your ServicesIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of properly pricing services for entrepreneurs. She emphasizes the need to recognize the true value of one's time and expertise, the significance of understanding the audience and their needs, and the necessity of mapping out processes to determine pricing. Kiley also provides insights on calculating a minimum hourly rate and adjusting pricing based on client expectations, while cautioning against undervaluing services.

  • Identifying Your Audience and Their Needs 03:01
  • Mapping Out Your Process and Pricing 6:18
  • Calculating Your Minimum Hourly Rate 8:01

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of properly pricing services for entrepreneurs. She emphasizes the need to recognize the true value of one's time and expertise, the significance of understanding the audience and their needs, and the necessity of mapping out processes to determine pricing. Kiley also provides insights on calculating a minimum hourly rate and adjusting pricing based on client expectations, while cautioning against undervaluing services.

  • Identifying Your Audience and Their Needs 03:01
  • Mapping Out Your Process and Pricing 6:18
  • Calculating Your Minimum Hourly Rate 8:01

Links & Follow-ups:


]]>632dc0ca-d56a-42f3-91fa-d78b2a8b8265Tue, 22 Oct 2024 07:45:00 -050022:36falsefull1351351Kiley Peters#34: Live Coaching: Building Your Signature Offer#34: Live Coaching: Building Your Signature OfferIn this episode of Make Business Personal, Kiley Peters conducts live coaching with Erin Slutsky, founder of Erin Slutsky Coaching, on creating a signature offer for her coaching business aimed at women in midlife. They discuss the challenges these women face, particularly during perimenopause, and how Erin can structure her program to provide clarity, support, and empowerment. The conversation covers the importance of understanding the audience's needs, identifying key themes for the program, and developing a four-step self-discovery process. They also explore the idea of an evergreen group program and additional support options, culminating in actionable next steps for Erin to take.

  • Identifying Key Themes for the Program 06:51
  • The Four-Step Self-Discovery Process 09:54
  • Creating an Evergreen Group Program 15:22
  • Exploring Additional Support Options 20:14

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters conducts live coaching with Erin Slutsky, founder of Erin Slutsky Coaching, on creating a signature offer for her coaching business aimed at women in midlife. They discuss the challenges these women face, particularly during perimenopause, and how Erin can structure her program to provide clarity, support, and empowerment. The conversation covers the importance of understanding the audience's needs, identifying key themes for the program, and developing a four-step self-discovery process. They also explore the idea of an evergreen group program and additional support options, culminating in actionable next steps for Erin to take.

  • Identifying Key Themes for the Program 06:51
  • The Four-Step Self-Discovery Process 09:54
  • Creating an Evergreen Group Program 15:22
  • Exploring Additional Support Options 20:14

Links & Follow-ups:


]]>176b799b-adde-4817-850a-bf1e35b30ee3Tue, 15 Oct 2024 07:00:00 -050036:50falsefull1341341Kiley Peters#33: Branding Your Suite of Services#33: Branding Your Suite of ServicesIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about how to brand your suite of services to make it easier for people to talk about, help you stand out, and encourage referrals. 

  • Tying Your Suite of Services to Your Business’ Brand 01:31
  • Creating a Cohesive Name for Your Suite of Services 5:05
  • Recommended Resources 6:10

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about how to brand your suite of services to make it easier for people to talk about, help you stand out, and encourage referrals. 

  • Tying Your Suite of Services to Your Business’ Brand 01:31
  • Creating a Cohesive Name for Your Suite of Services 5:05
  • Recommended Resources 6:10

Links & Follow-ups:


]]>5f0673c8-cfe7-41da-9456-d350f5cad664Tue, 08 Oct 2024 07:00:00 -050008:52falsefull1331331Kiley Peters#32: Building Your Starter and Scalable Products#32: Building Your Starter and Scalable ProductsIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of building starter and scalable products. A starter product is a low-risk, low-investment offering that allows clients to test working with you. Scalable products, on the other hand, are offerings that create additional revenue streams and ongoing opportunities with existing clients. Join Kiley as she provides ideas and recommendations for starter and scalable products. 

  • Revisiting Your Signature Product as Your Starter Offering 01:31
  • Creating Scalable Products for Additional Revenue Streams 4:19
  • Recommended Resources 7:55

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of building starter and scalable products. A starter product is a low-risk, low-investment offering that allows clients to test working with you. Scalable products, on the other hand, are offerings that create additional revenue streams and ongoing opportunities with existing clients. Join Kiley as she provides ideas and recommendations for starter and scalable products. 

  • Revisiting Your Signature Product as Your Starter Offering 01:31
  • Creating Scalable Products for Additional Revenue Streams 4:19
  • Recommended Resources 7:55

Links & Follow-ups:


]]>fff214dd-07d3-45f3-8706-befb59b187c0Tue, 01 Oct 2024 07:15:00 -050009:20falsefull1321321Kiley Peters#31: Building Your Signature Product#31: Building Your Signature ProductIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of productizing services and focuses specifically on building a signature product. Kiley explains the three types of productized services: starter, signature, and scalable. She emphasizes the need to go through the steps of audience research, problem identification, and process mapping to create a signature product. Kiley outlines five core questions to ask when building a signature product, including identifying the core problem, determining what the audience needs to know, organizing the content, deciding on the delivery method, and establishing the operational workflow.

  • Building a Signature Product: The Core Steps 01:36
  • Iterating and Refining the Signature Product 9:23
  • Recommended Resources 11:51

Quotes 

  • “The signature product is your bread and butter. This is what you become known for. This is what gives people an easy way to talk about you and therefore easily refer you if you do a great job.” 1:30
  • “The importance of going through this whole process is because doing the audience research tells you about the problems that people have and the ones they are willing to pay to solve.” 2:30
  • “Your clients are not only working with you, they have a life and they have a business or they have whatever else they're doing. You need to consider how much time they have available to dedicate to doing this (signature product) so that you set them up for success.” 6:16 

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of productizing services and focuses specifically on building a signature product. Kiley explains the three types of productized services: starter, signature, and scalable. She emphasizes the need to go through the steps of audience research, problem identification, and process mapping to create a signature product. Kiley outlines five core questions to ask when building a signature product, including identifying the core problem, determining what the audience needs to know, organizing the content, deciding on the delivery method, and establishing the operational workflow.

  • Building a Signature Product: The Core Steps 01:36
  • Iterating and Refining the Signature Product 9:23
  • Recommended Resources 11:51

Quotes 

  • “The signature product is your bread and butter. This is what you become known for. This is what gives people an easy way to talk about you and therefore easily refer you if you do a great job.” 1:30
  • “The importance of going through this whole process is because doing the audience research tells you about the problems that people have and the ones they are willing to pay to solve.” 2:30
  • “Your clients are not only working with you, they have a life and they have a business or they have whatever else they're doing. You need to consider how much time they have available to dedicate to doing this (signature product) so that you set them up for success.” 6:16 

Links & Follow-ups:


]]>9a24e188-8a10-4e36-9702-321c58818028Tue, 24 Sep 2024 07:00:00 -050013:32falsefull1311311Kiley Peters#30: Live Coaching: Building Your Internal & Client-Facing Processes#30: Live Coaching: Building Your Internal & Client-Facing ProcessesIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, conducts live coaching with Susie Moon from Susie Moon Consulting. Susie helps small business owners get in front of their ideal clients through networking and speaking opportunities. The challenge is to streamline the process of onboarding clients and delivering visibility packages. The current process involves a call to determine fit, sending a contract via Zoho Sign, creating an invoice in QuickBooks, and tracking opportunities in a Google Sheet. Susie wants to automate the process and remove herself from the delivery. 

Kiley’s coaching includes analyzing the preference form, creating a video on the landing page, automating emails based on application responses, and introducing a business manager. 

Lastly, Kiley discusses the possibility of using a CRM system to manage client data and track deadlines. The conversation concludes with a discussion on scalability and the potential for future add-ons and services.

  • Tracking Opportunities in a Google Sheet 3:45
  • Automating Discovery Calls 12:44
  • Automating Emails and Team Communication 23:51
  • Expanding Services and Add Ons 34:50

Quotes 

  • “I think what you're gonna ultimately want is a CRM. And instead of giving your team a Google Sheet, what I think could ultimately be easier for you is to give them access to a dynamic dashboard.” 29:41
  • “Instead of having the opportunity tagged with the names, have the names tagged with the opportunities. Because otherwise you're going to clutter the opportunity database.” 36:50
  • “Depending on what the add-ons are, one thing you could do, is based on the date that they sign, you could have an email that goes out in the first 30 days, then one at 60 days, and then 90 days. You can share other services you offer and position it so that it explains other problems you solve.” 38:37

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, conducts live coaching with Susie Moon from Susie Moon Consulting. Susie helps small business owners get in front of their ideal clients through networking and speaking opportunities. The challenge is to streamline the process of onboarding clients and delivering visibility packages. The current process involves a call to determine fit, sending a contract via Zoho Sign, creating an invoice in QuickBooks, and tracking opportunities in a Google Sheet. Susie wants to automate the process and remove herself from the delivery. 

Kiley’s coaching includes analyzing the preference form, creating a video on the landing page, automating emails based on application responses, and introducing a business manager. 

Lastly, Kiley discusses the possibility of using a CRM system to manage client data and track deadlines. The conversation concludes with a discussion on scalability and the potential for future add-ons and services.

  • Tracking Opportunities in a Google Sheet 3:45
  • Automating Discovery Calls 12:44
  • Automating Emails and Team Communication 23:51
  • Expanding Services and Add Ons 34:50

Quotes 

  • “I think what you're gonna ultimately want is a CRM. And instead of giving your team a Google Sheet, what I think could ultimately be easier for you is to give them access to a dynamic dashboard.” 29:41
  • “Instead of having the opportunity tagged with the names, have the names tagged with the opportunities. Because otherwise you're going to clutter the opportunity database.” 36:50
  • “Depending on what the add-ons are, one thing you could do, is based on the date that they sign, you could have an email that goes out in the first 30 days, then one at 60 days, and then 90 days. You can share other services you offer and position it so that it explains other problems you solve.” 38:37

Links & Follow-ups:


]]>a3331370-6468-4f8b-8d77-39f3c701be6eTue, 17 Sep 2024 08:35:00 -050042:07falsefull1301301Kiley Peters#29: Building Your Internal Processes & Client-Facing Methodologies#29: Building Your Internal Processes & Client-Facing MethodologiesIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of processes in increasing efficiency, profitability, and scalability in business. She highlights that creating and documenting processes is crucial for increasing the value of a business and making it less reliant on the owner. Kiley discusses three types of processes: client-facing methodology, internal deliverable processes, and backend operational processes. Lastly, Kiley mentions the significance of mapping out processes to delegate tasks and create systems to support execution.

  • Types of Processes: Client-Facing Methodology, Deliverable Processes, Backend Operational Processes 03:17
  • Mapping Out Processes for Delegation and System Creation 12:22
  • Recommended Resources 15:02

Quotes 

  • “Instead of just increasing processes, creating processes, documenting processes, training, and communicating on processes, those are all different ways that we can increase the value of our business. I don't want that to get overlooked. This is a huge element of building a business that does not require you to run it.” 1:30
  • “I feel so strongly that we have to have productized services because without productizing our services, it is really difficult to create any type of process that can be repeatable. Creating the process is the first step to creating a productized service.” 6:46 
  • “It's difficult to map out how you're going to delegate things if you don't have it all mapped out. Because then you might find yourself in a position to say, well, I'm just gonna do all of it. One, that's not scalable. Two, it's probably not the best use of your time and talent. And three, you could probably be delivering a better service to your client if you took the time to map it all out and find the appropriate parties to help support you in all of these things.” 12:27

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of processes in increasing efficiency, profitability, and scalability in business. She highlights that creating and documenting processes is crucial for increasing the value of a business and making it less reliant on the owner. Kiley discusses three types of processes: client-facing methodology, internal deliverable processes, and backend operational processes. Lastly, Kiley mentions the significance of mapping out processes to delegate tasks and create systems to support execution.

  • Types of Processes: Client-Facing Methodology, Deliverable Processes, Backend Operational Processes 03:17
  • Mapping Out Processes for Delegation and System Creation 12:22
  • Recommended Resources 15:02

Quotes 

  • “Instead of just increasing processes, creating processes, documenting processes, training, and communicating on processes, those are all different ways that we can increase the value of our business. I don't want that to get overlooked. This is a huge element of building a business that does not require you to run it.” 1:30
  • “I feel so strongly that we have to have productized services because without productizing our services, it is really difficult to create any type of process that can be repeatable. Creating the process is the first step to creating a productized service.” 6:46 
  • “It's difficult to map out how you're going to delegate things if you don't have it all mapped out. Because then you might find yourself in a position to say, well, I'm just gonna do all of it. One, that's not scalable. Two, it's probably not the best use of your time and talent. And three, you could probably be delivering a better service to your client if you took the time to map it all out and find the appropriate parties to help support you in all of these things.” 12:27

Links & Follow-ups:


]]>d9dc4199-66b7-485e-b56d-6789e2e7a174Tue, 10 Sep 2024 07:00:00 -050016:09falsefull1291291Kiley Peters#28: Clarifying The Problems Your Business Solves#28: Clarifying The Problems Your Business SolvesIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of getting clear on the problems you solve in your business. Kiley recommends spending time to name the problems you solve, as it makes marketing easier and helps your audience identify you as the solution. Kiley highlights the value of audience research and listening to their words when using them in your marketing. She emphasizes the need to speak to your audience, clarify their problems, and determine which align with your skills and goals. Lastly, Kiley discusses the importance of owning your lane and not trying to be everything to everybody.

  • Using Your Audience's Words in Marketing 03:01
  • Getting Specific About Naming the Problems You Solve 04:11  
  • Recommended Resources 7:42

Quotes 

  • “Once you hear the way that your audience is talking about the problems that they're solving, use those same words and phrases back at them in your marketing and your messaging.” 2:28
  • “You need to speak to your audience, get clear on which problems they have, which problems they will pay to solve, which problems you are best suited to solve, and then which of those problems align with the life that you want to live.” 3:19   
  • “It is not your job to solve everybody's problems. It is not your job to solve all of one person's problems. So get clear on the problems that you solve and get really specific about naming those.” 4:02

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of getting clear on the problems you solve in your business. Kiley recommends spending time to name the problems you solve, as it makes marketing easier and helps your audience identify you as the solution. Kiley highlights the value of audience research and listening to their words when using them in your marketing. She emphasizes the need to speak to your audience, clarify their problems, and determine which align with your skills and goals. Lastly, Kiley discusses the importance of owning your lane and not trying to be everything to everybody.

  • Using Your Audience's Words in Marketing 03:01
  • Getting Specific About Naming the Problems You Solve 04:11  
  • Recommended Resources 7:42

Quotes 

  • “Once you hear the way that your audience is talking about the problems that they're solving, use those same words and phrases back at them in your marketing and your messaging.” 2:28
  • “You need to speak to your audience, get clear on which problems they have, which problems they will pay to solve, which problems you are best suited to solve, and then which of those problems align with the life that you want to live.” 3:19   
  • “It is not your job to solve everybody's problems. It is not your job to solve all of one person's problems. So get clear on the problems that you solve and get really specific about naming those.” 4:02

Links & Follow-ups:


]]>3edbbd50-154b-40d5-bc55-e54faf380c93Tue, 03 Sep 2024 08:45:00 -050009:37falsefull1281281Kiley Peters#27: Building Your Prospect Journey Map & Referral Sources#27: Building Your Prospect Journey Map & Referral SourcesIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about how building a prospect journey map helps you understand your audience's perspective and step into their shoes. It allows you to identify the steps your prospects take, the people they interact with, and the questions they have along their journey. This exercise not only gives you a different perspective on how to build your business but also provides a list of potential referral sources. It can also serve as the foundation for a content marketing strategy. The goal is to be a valuable and helpful resource to your target audience throughout their journey.

  • Mapping Out the Steps and Solutions 2:14
  • Building a Referral Network 8:24
  • Recommended Resources 12:09

Quotes 

  • “This is called a prospect journey map, not a client journey map. So this is you getting yourself out of your body as the business owner and you're putting yourself into the shoes of your prospect to see things from their point of view.” 0:44
  • “The goal here is as you list out all of the steps that this person is going through, you pop up as a potential solution to one or a few things, not all of them, but a couple. And if you don't pop up at any point, then this is probably not your audience and you're probably not solving any of their problems.” 2:31
  • “I just want you to think through what does this journey look like for your audience? This will help you be mindful of their journey and respectful of some of the challenges they might be running into. You can then build a better relationship with your prospective clients. Again, remember, this is not a client journey. This is prospect journey and you are not supposed to be relevant at every single point of this journey.” 11:26

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about how building a prospect journey map helps you understand your audience's perspective and step into their shoes. It allows you to identify the steps your prospects take, the people they interact with, and the questions they have along their journey. This exercise not only gives you a different perspective on how to build your business but also provides a list of potential referral sources. It can also serve as the foundation for a content marketing strategy. The goal is to be a valuable and helpful resource to your target audience throughout their journey.

  • Mapping Out the Steps and Solutions 2:14
  • Building a Referral Network 8:24
  • Recommended Resources 12:09

Quotes 

  • “This is called a prospect journey map, not a client journey map. So this is you getting yourself out of your body as the business owner and you're putting yourself into the shoes of your prospect to see things from their point of view.” 0:44
  • “The goal here is as you list out all of the steps that this person is going through, you pop up as a potential solution to one or a few things, not all of them, but a couple. And if you don't pop up at any point, then this is probably not your audience and you're probably not solving any of their problems.” 2:31
  • “I just want you to think through what does this journey look like for your audience? This will help you be mindful of their journey and respectful of some of the challenges they might be running into. You can then build a better relationship with your prospective clients. Again, remember, this is not a client journey. This is prospect journey and you are not supposed to be relevant at every single point of this journey.” 11:26

Links & Follow-ups:


]]>0fd6005e-ee7b-4c85-9f40-9fdd6007f779Tue, 27 Aug 2024 07:00:00 -050013:42falsefull1271271Kiley Peters#26: Live Coaching: Identifying Your Target Audience#26: Live Coaching: Identifying Your Target AudienceIn this episode of Make Business Personal, Kiley Peters conducts live coaching with Leia Ferrari Traner, founder of Carmen Diana, a tech and talent advocate for underestimated businesses and their founders. Kiley guides Leia in defining her audience and steps on how to achieve it. Leia primarily works with nonprofits and for-profits owned or run by women and people of color. Her focus is on impact-driven programming for underestimated audiences. The goal is to increase opportunities and create a different world for future generations.  

As homework and one of the steps in defining her audience, Leia intends to interview five leaders of mission-driven organizations to understand their challenges and tailor her services to solve their problems.

  • ABCs of Audience Identification 8:39
  • Sample Statement for Defining Your Audience 18:39
  • Interviewing Ideal Audience Members 25:43

Quotes 

  • “I want you to specifically ask them about the problems or the challenges that they're running into so that you can use their words in labeling how you solve their problems or the aspirations they are trying to achieve.” 22:13
  • “Go to the people, talk to the people, listen, and don't have an agenda. Your only agenda is to understand and get curious and then see what they come back with. They might all come back with the same problem. Now, how are you gonna tackle that problem?” 23:32
  • “I would absolutely recommend that you record your interviews so that you can be present in the interviews and then go back later and go back through and pick out the patterns and the things that they say. And then focus on the words that they're using because you wanna use their words back at them in your marketing.” 25:41

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters conducts live coaching with Leia Ferrari Traner, founder of Carmen Diana, a tech and talent advocate for underestimated businesses and their founders. Kiley guides Leia in defining her audience and steps on how to achieve it. Leia primarily works with nonprofits and for-profits owned or run by women and people of color. Her focus is on impact-driven programming for underestimated audiences. The goal is to increase opportunities and create a different world for future generations.  

As homework and one of the steps in defining her audience, Leia intends to interview five leaders of mission-driven organizations to understand their challenges and tailor her services to solve their problems.

  • ABCs of Audience Identification 8:39
  • Sample Statement for Defining Your Audience 18:39
  • Interviewing Ideal Audience Members 25:43

Quotes 

  • “I want you to specifically ask them about the problems or the challenges that they're running into so that you can use their words in labeling how you solve their problems or the aspirations they are trying to achieve.” 22:13
  • “Go to the people, talk to the people, listen, and don't have an agenda. Your only agenda is to understand and get curious and then see what they come back with. They might all come back with the same problem. Now, how are you gonna tackle that problem?” 23:32
  • “I would absolutely recommend that you record your interviews so that you can be present in the interviews and then go back later and go back through and pick out the patterns and the things that they say. And then focus on the words that they're using because you wanna use their words back at them in your marketing.” 25:41

Links & Follow-ups:


]]>7c5f03b8-bf8f-437e-880d-97d977c8c049Tue, 20 Aug 2024 07:00:00 -050028:50falsefull1261261Kiley Peters#25: Conducting Audience Research#25: Conducting Audience ResearchIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of audience research and provides a step-by-step guide on how to conduct it effectively. She emphasizes the need to understand and identify your target audience in order to serve them better. Kiley recommends creating a short script and reaching out to specific individuals in your network for interviews. She also suggests asking questions about their challenges, past experiences, ideal solutions, and expected investments. Kiley also advises recording the interviews and analyzing the responses for patterns. The goal of audience research is to gather information and make necessary adjustments to better serve your audience.

  • The Purpose of Audience Research 3:06
  • Using the Language of Your Audience 8:33
  • Recommended Resources 16:15

Quotes 

  • “You are not trying to prove that you are right. You are trying to gather information to see if you were right or see if you need to tweak things or adjust them entirely.” 3:12
  • “If you go out doing audience research trying to prove that you are correct, you will be doing it wrong and you will be doing yourself a huge disservice. And there's really no point in doing audience research if you're just trying to prove your point. You need to be going out open-minded and try to listen to the words that they're using and really listen to what they're trying to communicate versus just trying to validate what you think you want to hear them say.” 3:25
  • “You should start seeing patterns in their responses between the fourth and fifth interview, and then you're looking at interviews five, six, seven to validate that. So I'm going to recommend you go out and conduct five to seven interviews. If you can do more, awesome, do more.” 5:26

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of audience research and provides a step-by-step guide on how to conduct it effectively. She emphasizes the need to understand and identify your target audience in order to serve them better. Kiley recommends creating a short script and reaching out to specific individuals in your network for interviews. She also suggests asking questions about their challenges, past experiences, ideal solutions, and expected investments. Kiley also advises recording the interviews and analyzing the responses for patterns. The goal of audience research is to gather information and make necessary adjustments to better serve your audience.

  • The Purpose of Audience Research 3:06
  • Using the Language of Your Audience 8:33
  • Recommended Resources 16:15

Quotes 

  • “You are not trying to prove that you are right. You are trying to gather information to see if you were right or see if you need to tweak things or adjust them entirely.” 3:12
  • “If you go out doing audience research trying to prove that you are correct, you will be doing it wrong and you will be doing yourself a huge disservice. And there's really no point in doing audience research if you're just trying to prove your point. You need to be going out open-minded and try to listen to the words that they're using and really listen to what they're trying to communicate versus just trying to validate what you think you want to hear them say.” 3:25
  • “You should start seeing patterns in their responses between the fourth and fifth interview, and then you're looking at interviews five, six, seven to validate that. So I'm going to recommend you go out and conduct five to seven interviews. If you can do more, awesome, do more.” 5:26

Links & Follow-ups:


]]>47e26316-09fb-4528-b15c-b23ad5944ca9Tue, 13 Aug 2024 08:00:00 -050017:49falsefull1251251Kiley Peters#24: Identifying Your Target Audience#24: Identifying Your Target AudienceIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about getting clear on your target audience and how it is crucial for business success. Without a clear target audience, you waste time, energy, and money. Understanding your target audience helps you identify the problems you solve for them and create the best solutions. It goes beyond demographics and focuses on their values, motivators, and decision-making processes. Kiley introduces the ABCDs framework (Activators and values, Behaviors, Conversion triggers, and Demographics) and explains how it can help you identify your target audience. 

  • The ABCDs Framework 3:14
  • Conversion Triggers 9:41
  • Recommended Resources 16:42

Quotes 

  • “What we really need to understand are what people call their psychographics. So essentially their values, their motivators, their activators, all of that really tells us how they think and how they make decisions.” 2:33
  • “What a conversion trigger is, or how we're talking about it, is what happened that made them realize they need to come find you or someone like you. They're now going to Google to search for somebody like you. So what happened that made them need to do that?” 9:49
  • “Once you think you have your target audience, what I want you to do is go out and I want you to validate that. I want you to research it and see if you're right or see if you need to change something.” 15:41

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about getting clear on your target audience and how it is crucial for business success. Without a clear target audience, you waste time, energy, and money. Understanding your target audience helps you identify the problems you solve for them and create the best solutions. It goes beyond demographics and focuses on their values, motivators, and decision-making processes. Kiley introduces the ABCDs framework (Activators and values, Behaviors, Conversion triggers, and Demographics) and explains how it can help you identify your target audience. 

  • The ABCDs Framework 3:14
  • Conversion Triggers 9:41
  • Recommended Resources 16:42

Quotes 

  • “What we really need to understand are what people call their psychographics. So essentially their values, their motivators, their activators, all of that really tells us how they think and how they make decisions.” 2:33
  • “What a conversion trigger is, or how we're talking about it, is what happened that made them realize they need to come find you or someone like you. They're now going to Google to search for somebody like you. So what happened that made them need to do that?” 9:49
  • “Once you think you have your target audience, what I want you to do is go out and I want you to validate that. I want you to research it and see if you're right or see if you need to change something.” 15:41

Links & Follow-ups:


]]>f25fe4e2-2134-44ae-8714-eb06023bdeb8Tue, 06 Aug 2024 07:15:00 -050018:05falsefull1241241Kiley Peters#23: Building Your Brand Fundamentals#23: Building Your Brand FundamentalsIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of establishing brand fundamentals for a business. She covers various aspects of brand fundamentals, including significance, mission, values, core behaviors, true specs, positioning statement, and elevator pitch. Kiley provides examples and explanations for each concept and emphasizes the need for clarity and alignment in these fundamentals. Lastly, she highlights the significance of audience research and iterative refinement in developing brand fundamentals.

  • Significance, Mission, and Values 1:53
  • Guiding Principles: Core Behaviors and True Specs 7:17
  • Recommended Resources 15:45

Quotes 

  • “First and foremost, think about the big thing, the big impact you want to make in the world. A lot of people will share their mission, but not necessarily their vision. And a lot of people and businesses can have the same vision or significance but their mission and the way they go about trying to make that thing happen, that's how they're all different.” 3:07
  • “Values should be your guiding principles on how you fire, how you hire, how you show up in the world, how you show up in your community, how you conduct yourself as an individual, and how your business is expected to operate. This is really, really important. And setting these to be clear and making sure your entire team knows them, leverages them, and honors them is very important in setting everybody up for success.” 5:30
  • “Personal growth comes from being uncomfortable. Assume positive intent. It's really hard to do this work if you think people are working against you. Leave your ego and negativity at the door. It's really hard to do this work if you're leading with an ego.” 8:46

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of establishing brand fundamentals for a business. She covers various aspects of brand fundamentals, including significance, mission, values, core behaviors, true specs, positioning statement, and elevator pitch. Kiley provides examples and explanations for each concept and emphasizes the need for clarity and alignment in these fundamentals. Lastly, she highlights the significance of audience research and iterative refinement in developing brand fundamentals.

  • Significance, Mission, and Values 1:53
  • Guiding Principles: Core Behaviors and True Specs 7:17
  • Recommended Resources 15:45

Quotes 

  • “First and foremost, think about the big thing, the big impact you want to make in the world. A lot of people will share their mission, but not necessarily their vision. And a lot of people and businesses can have the same vision or significance but their mission and the way they go about trying to make that thing happen, that's how they're all different.” 3:07
  • “Values should be your guiding principles on how you fire, how you hire, how you show up in the world, how you show up in your community, how you conduct yourself as an individual, and how your business is expected to operate. This is really, really important. And setting these to be clear and making sure your entire team knows them, leverages them, and honors them is very important in setting everybody up for success.” 5:30
  • “Personal growth comes from being uncomfortable. Assume positive intent. It's really hard to do this work if you think people are working against you. Leave your ego and negativity at the door. It's really hard to do this work if you're leading with an ego.” 8:46

Links & Follow-ups:


]]>da3f072b-43a6-446b-a812-14841dad6814Tue, 30 Jul 2024 07:00:00 -050017:05falsefull1231231Kiley Peters#22: Creating Space to Grow#22: Creating Space to GrowIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of creating space for oneself, not just physically but also mentally, emotionally, and spiritually. This episode focuses on how to create this space and the challenges faced by entrepreneurs in finding time. Kiley provides tips and tactics for creating space, including structuring your calendar, taking regular big thinking getaways, and implementing quarterly strategic planning. Other suggestions include setting aside dedicated days for focused work, shortening meetings, saying no to non-essential tasks, avoiding multitasking, and being mindful of the mental and emotional energy required for new endeavors. Lastly, Kiley emphasizes the need to protect and prioritize one's time and energy.

  • Creating Space 1:58
  • Saving Time and Energy 6:56
  • Recommended Resources 18:00

Quotes

  • “If you find yourself feeling that you're supposed to be working eight hours a day because that's a full day's work, please keep in mind that some of the mental energy that we need to do big picture thinking and for some people to do the work that you sell requires so much mental energy that it might not be sustainable for eight hours. And there's a lot of research that shows that we are really only capable of four to maybe six hours of work a day.” 3:48
  • “Quarterly strategic planning. This might just be a day, but it's a day dedicated to saying, okay, this is what we're doing for the next 90 days. And this is how we're going to make moves on how we want to build the company moving forward. You're creating that structure to guide what you do on a daily basis, it removes some of that decision fatigue. Because you've already made that decision and now you're sticking to it.” 5:15
  • “I'm going to say this with love, get over yourself for a minute and realize where you are truly well positioned to be of service. Look at when you're purely just acting out of guilt so that instead you could actually be helping somebody better by referring or delegating that task to somebody else. We have to be the protectors of our own time.” 11:17

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of creating space for oneself, not just physically but also mentally, emotionally, and spiritually. This episode focuses on how to create this space and the challenges faced by entrepreneurs in finding time. Kiley provides tips and tactics for creating space, including structuring your calendar, taking regular big thinking getaways, and implementing quarterly strategic planning. Other suggestions include setting aside dedicated days for focused work, shortening meetings, saying no to non-essential tasks, avoiding multitasking, and being mindful of the mental and emotional energy required for new endeavors. Lastly, Kiley emphasizes the need to protect and prioritize one's time and energy.

  • Creating Space 1:58
  • Saving Time and Energy 6:56
  • Recommended Resources 18:00

Quotes

  • “If you find yourself feeling that you're supposed to be working eight hours a day because that's a full day's work, please keep in mind that some of the mental energy that we need to do big picture thinking and for some people to do the work that you sell requires so much mental energy that it might not be sustainable for eight hours. And there's a lot of research that shows that we are really only capable of four to maybe six hours of work a day.” 3:48
  • “Quarterly strategic planning. This might just be a day, but it's a day dedicated to saying, okay, this is what we're doing for the next 90 days. And this is how we're going to make moves on how we want to build the company moving forward. You're creating that structure to guide what you do on a daily basis, it removes some of that decision fatigue. Because you've already made that decision and now you're sticking to it.” 5:15
  • “I'm going to say this with love, get over yourself for a minute and realize where you are truly well positioned to be of service. Look at when you're purely just acting out of guilt so that instead you could actually be helping somebody better by referring or delegating that task to somebody else. We have to be the protectors of our own time.” 11:17

Links & Follow-ups:


]]>e6871c45-3690-4e34-a946-09768ee6c7c8Tue, 23 Jul 2024 08:00:00 -050020:26falsefull1221221Kiley Peters#21: Shifting Your Mindset#21: Shifting Your MindsetIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of mindset and shifting our perspective. Kiley emphasizes that mindset is the most important thing to focus on for personal and professional success. She introduces a coaching exercise called the balance formula, which helps shift perspective and explore different viewpoints. Kiley also shares tips on reframing and adopting an abundance and growth mindset. She encourages listeners to define success for themselves and prioritize self-care.

  • Creating Space 1:58
  • Changing Your Mindset Role Playing 4:19
  • Recommended Resources 16:21

Quotes

  • “I love the phrase, everything is happening for me, not to me. This is a mantra that I have written on a post-it note right by my desk and I have been repeating to myself for the last number of years. Everything is happening for me, not to me. Everything is a gift.” 13:34
  • “If I am healthier, happier, stronger, more confident, calm, financially independent, you insert whatever words work for you, then I can better do this thing. So whatever is keeping you from defining success for yourself, I want you to think about if I am more of this thing that I want, then I can better show up for who, and do what in the world.  I can help other people in a bigger, better way. But you first have to fill your cup.” 14:07
  • “I want you to ask yourself, what is keeping me from daydreaming? What is holding you back from what could be? What am I afraid of? Some people are afraid of success, it is a real thing. A lot of people are afraid of failure, but guess what? We learn a lot when we fail, so much more than when we succeed.” 16:02

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of mindset and shifting our perspective. Kiley emphasizes that mindset is the most important thing to focus on for personal and professional success. She introduces a coaching exercise called the balance formula, which helps shift perspective and explore different viewpoints. Kiley also shares tips on reframing and adopting an abundance and growth mindset. She encourages listeners to define success for themselves and prioritize self-care.

  • Creating Space 1:58
  • Changing Your Mindset Role Playing 4:19
  • Recommended Resources 16:21

Quotes

  • “I love the phrase, everything is happening for me, not to me. This is a mantra that I have written on a post-it note right by my desk and I have been repeating to myself for the last number of years. Everything is happening for me, not to me. Everything is a gift.” 13:34
  • “If I am healthier, happier, stronger, more confident, calm, financially independent, you insert whatever words work for you, then I can better do this thing. So whatever is keeping you from defining success for yourself, I want you to think about if I am more of this thing that I want, then I can better show up for who, and do what in the world.  I can help other people in a bigger, better way. But you first have to fill your cup.” 14:07
  • “I want you to ask yourself, what is keeping me from daydreaming? What is holding you back from what could be? What am I afraid of? Some people are afraid of success, it is a real thing. A lot of people are afraid of failure, but guess what? We learn a lot when we fail, so much more than when we succeed.” 16:02

Links & Follow-ups:


]]>2e9a7baf-377d-4a0d-8f7a-eea3a5e1600cTue, 16 Jul 2024 07:30:00 -050018:20falsefull1211211Kiley Peters#20: Naming What You Need and Need to Know#20: Naming What You Need and Need to KnowIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the concept of 'Facts' and the importance of taking inventory of personal and professional resources. It delves into the emotional aspect of this process and introduces an acronym 'FACTS' to represent finances, attitude, content, team, and skills. Kiley shares a personal experience of focusing on what was lacking and the impact of transparency in leadership. The episode also highlights the significance of doubling down on existing resources and provides recommended resources for further exploration.

  • Introduction about FACTS 1:49
  • Honest Conversations: Facts and Lessons 5:35 
  • Recommended Resources 10:19

Quotes

  • “I learned that there are very few situations where transparency is not the answer. So there are very few scenarios or situations where transparency is not the answer. And that was a big leadership lesson for me in 2021. And so my note to you is, when in doubt, over-communicate, and be really clear about how you set expectations.” 6:56
  • “Don't forget about all of the things that you are so great at. Yes, we're always trying to grow and learn and a thousand percent yes to that. But there's a lot of things that you are probably taking for granted that if you tapped into could help bridge that gap for you.” 9:55
  • “When it comes to doing this work, we very much embrace all of the feelings and the emotions. But we also need to hunker down and identify the facts and figure out how to prioritize in a way that makes the most sense for where you are in your life and in your business.” 10:41

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the concept of 'Facts' and the importance of taking inventory of personal and professional resources. It delves into the emotional aspect of this process and introduces an acronym 'FACTS' to represent finances, attitude, content, team, and skills. Kiley shares a personal experience of focusing on what was lacking and the impact of transparency in leadership. The episode also highlights the significance of doubling down on existing resources and provides recommended resources for further exploration.

  • Introduction about FACTS 1:49
  • Honest Conversations: Facts and Lessons 5:35 
  • Recommended Resources 10:19

Quotes

  • “I learned that there are very few situations where transparency is not the answer. So there are very few scenarios or situations where transparency is not the answer. And that was a big leadership lesson for me in 2021. And so my note to you is, when in doubt, over-communicate, and be really clear about how you set expectations.” 6:56
  • “Don't forget about all of the things that you are so great at. Yes, we're always trying to grow and learn and a thousand percent yes to that. But there's a lot of things that you are probably taking for granted that if you tapped into could help bridge that gap for you.” 9:55
  • “When it comes to doing this work, we very much embrace all of the feelings and the emotions. But we also need to hunker down and identify the facts and figure out how to prioritize in a way that makes the most sense for where you are in your life and in your business.” 10:41

Links & Follow-ups:


]]>6e02fee4-b1a6-4159-8cb9-31e4921b2c2bTue, 09 Jul 2024 07:00:00 -050011:52falsefull1201201Kiley Peters#19: Stating Your Goals and Creating a Roadmap#19: Stating Your Goals and Creating a RoadmapIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about personal leadership and how to lead oneself and others to achieve goals. Kiley breaks down the discussion into three main categories: personal goals, financial goals, and professional goals, encouraging listeners to dream and think about what they want in various aspects of their lives!

  • Introduction to Personal Leadership 0:57
  • Setting Financial Goals 4:21
  • Recommended Resources 10:43

Quotes

  • "What do you want and how are you gonna lead yourself and others to help make it happen?" 0:27
  • “I've worked with a lot of women and oftentimes many of them have a tough time saying what they want because they haven't thought about it or nobody's ever asked them or they have been in pursuit of helping everybody else get what they want. So if you haven't done this work for yourself yet, please take some time to do so.  It's really hard to get things that you want if you haven't named them.” 1:59
  • “Take some time and really think about how you want to be and how you want to show up on a daily basis in your life so it’s intentional. So you are doing the things and living the life that you want to, because that's the whole goal, right?” 10:08

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about personal leadership and how to lead oneself and others to achieve goals. Kiley breaks down the discussion into three main categories: personal goals, financial goals, and professional goals, encouraging listeners to dream and think about what they want in various aspects of their lives!

  • Introduction to Personal Leadership 0:57
  • Setting Financial Goals 4:21
  • Recommended Resources 10:43

Quotes

  • "What do you want and how are you gonna lead yourself and others to help make it happen?" 0:27
  • “I've worked with a lot of women and oftentimes many of them have a tough time saying what they want because they haven't thought about it or nobody's ever asked them or they have been in pursuit of helping everybody else get what they want. So if you haven't done this work for yourself yet, please take some time to do so.  It's really hard to get things that you want if you haven't named them.” 1:59
  • “Take some time and really think about how you want to be and how you want to show up on a daily basis in your life so it’s intentional. So you are doing the things and living the life that you want to, because that's the whole goal, right?” 10:08

Links & Follow-ups:


]]>8385a5a9-3d9b-4664-9ddd-3bfad8282a00Tue, 02 Jul 2024 07:00:00 -050013:33falsefull1191191Kiley Peters#18: Optimizing Your Time & Energy#18: Optimizing Your Time & EnergyIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of optimizing time and energy as part of The D&A of Success framework. Kiley emphasizes the need to delegate tasks that drain energy and focus on activities that align with personal strengths and passions. She also provides a few exercises to help individuals assess their current situation and set goals for improvement.

  • Optimizing Time and Energy: The D&A of Success 0:39
  • Delegating Tasks to Increase Productivity 1:18
  • Recommended Resources 8:41

Quotes

  • "You're probably spending your time and energy doing those things right now when you could be doing things that bring in revenue or bring you greater joy and calmness." 8:00
  • "Optimizing your time and energy is the greatest gift you could give to your family, team, and community." 9:22
  • “Ask yourself how many things you can then delegate. What can you afford to delegate? What’s the low-hanging fruit? What are the things that are gonna make the greatest impact? You don't have to figure out exactly who it is right now, but identify what needs to be delegated.” 8:26

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of optimizing time and energy as part of The D&A of Success framework. Kiley emphasizes the need to delegate tasks that drain energy and focus on activities that align with personal strengths and passions. She also provides a few exercises to help individuals assess their current situation and set goals for improvement.

  • Optimizing Time and Energy: The D&A of Success 0:39
  • Delegating Tasks to Increase Productivity 1:18
  • Recommended Resources 8:41

Quotes

  • "You're probably spending your time and energy doing those things right now when you could be doing things that bring in revenue or bring you greater joy and calmness." 8:00
  • "Optimizing your time and energy is the greatest gift you could give to your family, team, and community." 9:22
  • “Ask yourself how many things you can then delegate. What can you afford to delegate? What’s the low-hanging fruit? What are the things that are gonna make the greatest impact? You don't have to figure out exactly who it is right now, but identify what needs to be delegated.” 8:26

Links & Follow-ups:


]]>304380c4-0dc1-4b64-b076-a190027c403cTue, 25 Jun 2024 07:00:00 -050017:47falsefull1181181Kiley Peters#17: Identifying What Makes You Significant#17: Identifying What Makes You SignificantIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the first step in defining success for ourselves: discovering our significance. She explores the big questions of why we exist and who we are meant to serve. Kiley emphasizes the importance of aligning our work with our personal significance and shares her own journey of discovering her purpose. 

  • Discovering Your Significance 1:11
  • Aligning Work with Personal Significance 6:06
  • Recommended Resources 12:52

Quotes

  • “The big questions we wanna talk about when we're talking about discovering your significance are, why do you exist? Why are you here? Who are you meant to serve? Some people might talk about this as a personal purpose. So what's your personal purpose? And really that's the same thing. That's what we're talking about in terms of what makes you significant.” 1:14
  • “I worked with a coach for years to try to really dig into the depths of who I am as a human being to get to this point. My personal significance, like what makes me significant, my personal purpose, is that I am here to create opportunities for and elevate women, period. That's it. Like everything I do is in service of that.” 6:15
  • “Am I actually living in alignment with my personal significance or my personal purpose? And if the answer is no, then you have very tangible ways that you can change your behaviors and change what you're saying so that it feels more whole for you.” 3:11

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the first step in defining success for ourselves: discovering our significance. She explores the big questions of why we exist and who we are meant to serve. Kiley emphasizes the importance of aligning our work with our personal significance and shares her own journey of discovering her purpose. 

  • Discovering Your Significance 1:11
  • Aligning Work with Personal Significance 6:06
  • Recommended Resources 12:52

Quotes

  • “The big questions we wanna talk about when we're talking about discovering your significance are, why do you exist? Why are you here? Who are you meant to serve? Some people might talk about this as a personal purpose. So what's your personal purpose? And really that's the same thing. That's what we're talking about in terms of what makes you significant.” 1:14
  • “I worked with a coach for years to try to really dig into the depths of who I am as a human being to get to this point. My personal significance, like what makes me significant, my personal purpose, is that I am here to create opportunities for and elevate women, period. That's it. Like everything I do is in service of that.” 6:15
  • “Am I actually living in alignment with my personal significance or my personal purpose? And if the answer is no, then you have very tangible ways that you can change your behaviors and change what you're saying so that it feels more whole for you.” 3:11

Links & Follow-ups:


]]>d137c859-7b1d-4dcc-9d2a-00905bd3721dTue, 18 Jun 2024 07:00:00 -050015:00falsefull1171171Kiley Peters#16: Exploring The D&A of Success#16: Exploring The D&A of SuccessIn this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the D&A framework for building the life you want. Each step has core questions that need to be answered to gain insights and move forward. This episode sets the stage for future episodes that will dive deeper into each step of the D&A framework!

  • Overview of the D&A Framework 1:40
  • Significance 2:46
  • Energy 4:03
  • Leadership: 5:17
  • Facts 6:55

Quotes

  • "Define success for yourself first as an individual and align the work you do to that personal definition of success in order to build the life you want." 0:31
  • "What is your personal definition of success?" 8:20
  • “Defining success for yourself is one way, and arguably the greatest way, that we can make business personal.” 9:01

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the D&A framework for building the life you want. Each step has core questions that need to be answered to gain insights and move forward. This episode sets the stage for future episodes that will dive deeper into each step of the D&A framework!

  • Overview of the D&A Framework 1:40
  • Significance 2:46
  • Energy 4:03
  • Leadership: 5:17
  • Facts 6:55

Quotes

  • "Define success for yourself first as an individual and align the work you do to that personal definition of success in order to build the life you want." 0:31
  • "What is your personal definition of success?" 8:20
  • “Defining success for yourself is one way, and arguably the greatest way, that we can make business personal.” 9:01

Links & Follow-ups:


]]>8ab348a3-3324-4945-84ae-7bc05e8d6d25Tue, 11 Jun 2024 07:00:00 -050010:00falsefull1161161Kiley Peters#15: Exploring Bookkeeping with Nesha Pai#15: Exploring Bookkeeping with Nesha PaiIn this episode of Make Business Personal, Nesha Pai, founder of Pai CPA, talks about the importance of accounting for small businesses. Nesha emphasizes the need to understand financial statements, use of accounting software, and having a well-organized chart of accounts. The conversation provides valuable insights for small business owners looking to improve their accounting practices.

  • The range of knowing your financial statements content covered in The Accelerator program 1:08
  • The top three things entrepreneurs need to know about financial statements when running their business 3:05
  • One action you want all listeners to take right now in their entrepreneurial journey 8:25
  • One bonus business tip about succeeding in entrepreneurship. 11:21

Quotes

  • "Get QuickBooks, get a bookkeeper, or at least learn how to do it right." 8:39
  • "The number one reason businesses fail is because they don't have a handle on their numbers." 5:08
  • “The bookkeeper has to have theoretical accounting knowledge. That doesn’t mean they have to be a CPA. They don’t have to be, they may not even have gone to school for accounting but they have had accounting practice. They’ve learned on the job. They understand the theory behind it.” 6:13

Links & Follow-ups:


]]>In this episode of Make Business Personal, Nesha Pai, founder of Pai CPA, talks about the importance of accounting for small businesses. Nesha emphasizes the need to understand financial statements, use of accounting software, and having a well-organized chart of accounts. The conversation provides valuable insights for small business owners looking to improve their accounting practices.

  • The range of knowing your financial statements content covered in The Accelerator program 1:08
  • The top three things entrepreneurs need to know about financial statements when running their business 3:05
  • One action you want all listeners to take right now in their entrepreneurial journey 8:25
  • One bonus business tip about succeeding in entrepreneurship. 11:21

Quotes

  • "Get QuickBooks, get a bookkeeper, or at least learn how to do it right." 8:39
  • "The number one reason businesses fail is because they don't have a handle on their numbers." 5:08
  • “The bookkeeper has to have theoretical accounting knowledge. That doesn’t mean they have to be a CPA. They don’t have to be, they may not even have gone to school for accounting but they have had accounting practice. They’ve learned on the job. They understand the theory behind it.” 6:13

Links & Follow-ups:


]]>22688c18-2bd7-4a60-abc7-a198f341b075Tue, 04 Jun 2024 10:24:00 -050014:11falsefull1151151Kiley Peters#14: Exploring Financial Planning with Tiffany Johnson#14: Exploring Financial Planning with Tiffany JohnsonIn this episode of Make Business Personal, Tiffany Johnson, co-owner of Piece of Wealth Planning discusses personal financial planning, financial independence, budgeting, retirement plans, insurance protections, and investing in estate planning. She emphasizes the importance of keeping personal and business expenses separate, efficient bookkeeping, understanding cash flow, and more.

  • The range of personal financial planning content covered in The Accelerator program 1:00
  • The top three things entrepreneurs need to know about financial planning when running their business 2:50
  • One action you want all listeners to take right now in their entrepreneurial journey 5:48
  • One bonus business tip about succeeding in entrepreneurship. 11:24

Quotes

  • "Make sure you keep personal expenses completely separate from business expenses." 3:30
  • “Bookkeeping and tax planning are the things you need to make sure that you're doing to run your business efficiently to then be able to take income from your business.” 3:17
  • “Make sure you're working with a certified public accountant so you want to make sure that they're a CPA. If you're looking for a financial planner, make sure you're looking for a certified financial planner… and understand how these people paid.” 8:24
  • “The biggest thing I would tell any business owner is hire out sooner than you think you need to for those types of things because at the end of the day, if you're constantly working in your business and not working on your business, you will never be able to grow and scale the way you really want to. So the earlier you can hire somebody, the better it would be to allow them to come in.” 12:30

Links & Follow-ups:


]]>In this episode of Make Business Personal, Tiffany Johnson, co-owner of Piece of Wealth Planning discusses personal financial planning, financial independence, budgeting, retirement plans, insurance protections, and investing in estate planning. She emphasizes the importance of keeping personal and business expenses separate, efficient bookkeeping, understanding cash flow, and more.

  • The range of personal financial planning content covered in The Accelerator program 1:00
  • The top three things entrepreneurs need to know about financial planning when running their business 2:50
  • One action you want all listeners to take right now in their entrepreneurial journey 5:48
  • One bonus business tip about succeeding in entrepreneurship. 11:24

Quotes

  • "Make sure you keep personal expenses completely separate from business expenses." 3:30
  • “Bookkeeping and tax planning are the things you need to make sure that you're doing to run your business efficiently to then be able to take income from your business.” 3:17
  • “Make sure you're working with a certified public accountant so you want to make sure that they're a CPA. If you're looking for a financial planner, make sure you're looking for a certified financial planner… and understand how these people paid.” 8:24
  • “The biggest thing I would tell any business owner is hire out sooner than you think you need to for those types of things because at the end of the day, if you're constantly working in your business and not working on your business, you will never be able to grow and scale the way you really want to. So the earlier you can hire somebody, the better it would be to allow them to come in.” 12:30

Links & Follow-ups:


]]>dd2f9bb3-9fff-4c57-ad06-e8eb2a9356fcTue, 28 May 2024 07:00:00 -050014:16falsefull1141141Kiley Peters#13: Exploring Time Management with Jenna Piche#13: Exploring Time Management with Jenna PicheIn this episode of Make Business Personal, Jenna Piche, founder of First Light Coaching shares valuable insights on how to effectively manage time as a female business owner. The conversation covers various topics, including mindset and expectations, leveraging time periods, calendar control, habits and systems, mastering focus, and more.

  • The range of time management content you covered in The Accelerator program 0:47
  • The top three things entrepreneurs need to know about time management when running a business 3:39
  • One action you want all listeners to take right now in their entrepreneurial journey 12:17
  • One bonus business tip about succeeding in entrepreneurship. 13:35

Quotes

  • “We move mountains by the little consistent actions we take every day.” 2:11
  • “I recommend a list of three things. If you only get three things done today, what are those three things? And they should be put through the filter of what's important and timely.” 5:28
  • “It's important to think about what are the kinds of things that that person does every day and then how can we act as if we're already that person.” 7:23

Links & Follow-ups:


]]>In this episode of Make Business Personal, Jenna Piche, founder of First Light Coaching shares valuable insights on how to effectively manage time as a female business owner. The conversation covers various topics, including mindset and expectations, leveraging time periods, calendar control, habits and systems, mastering focus, and more.

  • The range of time management content you covered in The Accelerator program 0:47
  • The top three things entrepreneurs need to know about time management when running a business 3:39
  • One action you want all listeners to take right now in their entrepreneurial journey 12:17
  • One bonus business tip about succeeding in entrepreneurship. 13:35

Quotes

  • “We move mountains by the little consistent actions we take every day.” 2:11
  • “I recommend a list of three things. If you only get three things done today, what are those three things? And they should be put through the filter of what's important and timely.” 5:28
  • “It's important to think about what are the kinds of things that that person does every day and then how can we act as if we're already that person.” 7:23

Links & Follow-ups:


]]>732fb598-bbc1-4ee2-9a24-aa3c384091a3Tue, 21 May 2024 07:00:00 -050015:52falsefull1131131Kiley Peters#12: Exploring Leadership Coaching with Leah Roe#12: Exploring Leadership Coaching with Leah RoeIn this episode of Make Business Personal, Leah Roe, founder of The Perk, a premier leadership and team coaching, training, and development studio discusses the key aspects of effective leadership and provides insights for entrepreneurs on leading their businesses. The conversation covers topics such as the importance of vision and culture in leadership and building trust within teams and organizations.

  • Leadership content covered in The Accelerator program 1:27
  • The top three things entrepreneurs need to know about properly leading a team 4:37
  • One action you want all listeners to take right now in their entrepreneurial journey 8:29
  • One bonus business tip about succeeding in entrepreneurship 11:50

Quotes

  • “We need to simplify leadership in order to amplify it.” 1:52
  • “The number one thing to remember is that your job as a leader is vision and culture. And that, even if you are a solopreneur working with a client, you are still a leader with that client.” 4:46
  • “Make sure people feel seen, heard, and valued. You need to eliminate distractions. You need to put your phone down. You need to turn off your notifications when you're meeting with somebody, whether an employee or a client. If you can give them your full attention, if you can be present with them, then you actually can listen to them.” 6:59

Links & Follow-ups:


]]>In this episode of Make Business Personal, Leah Roe, founder of The Perk, a premier leadership and team coaching, training, and development studio discusses the key aspects of effective leadership and provides insights for entrepreneurs on leading their businesses. The conversation covers topics such as the importance of vision and culture in leadership and building trust within teams and organizations.

  • Leadership content covered in The Accelerator program 1:27
  • The top three things entrepreneurs need to know about properly leading a team 4:37
  • One action you want all listeners to take right now in their entrepreneurial journey 8:29
  • One bonus business tip about succeeding in entrepreneurship 11:50

Quotes

  • “We need to simplify leadership in order to amplify it.” 1:52
  • “The number one thing to remember is that your job as a leader is vision and culture. And that, even if you are a solopreneur working with a client, you are still a leader with that client.” 4:46
  • “Make sure people feel seen, heard, and valued. You need to eliminate distractions. You need to put your phone down. You need to turn off your notifications when you're meeting with somebody, whether an employee or a client. If you can give them your full attention, if you can be present with them, then you actually can listen to them.” 6:59

Links & Follow-ups:


]]>eb7c8489-300e-4910-9534-e24c067ee734Tue, 14 May 2024 09:45:00 -050014:06falsefull1121121Kiley Peters#11: Exploring Operational Excellence with Sarah Tilkens#11: Exploring Operational Excellence with Sarah TilkensIn this episode of Make Business Personal, Sarah Tilkens, CEO and founder of the KPI Lab, discusses the importance of operational excellence in businesses. She highlights the need for problem-solving techniques and lean tools to run operations effectively and without waste. She also encourages entrepreneurs to invest in themselves as problem solvers and seek support when needed.

  • The range of operational excellence content you covered in The Accelerator program 0:59
  • The top three things entrepreneurs need to know about operational excellence 2:16
  • One action you want all listeners to take right now in their entrepreneurial journey 8:47
  • One bonus business tip about succeeding in entrepreneurship 12:04

Quotes

  • “One of the greatest things that you can do for yourself when you're solving a problem is asking for help.” 3:54
  • “What is a symptom versus what is a cause? So oftentimes when we talk about problem solving, we are at that surface level of trying to solve for a symptom. But what we really need to do is we need to go deeper to understand what is at the root of this problem.” 5:10
  • “Instead of anticipating all of the obstacles in front of you, you're really just asking, what do I know right now? Like, what is my current state? What is my next target condition? And what does it take for me to move one step forward?” 10:41

Links & Follow-ups:


]]>In this episode of Make Business Personal, Sarah Tilkens, CEO and founder of the KPI Lab, discusses the importance of operational excellence in businesses. She highlights the need for problem-solving techniques and lean tools to run operations effectively and without waste. She also encourages entrepreneurs to invest in themselves as problem solvers and seek support when needed.

  • The range of operational excellence content you covered in The Accelerator program 0:59
  • The top three things entrepreneurs need to know about operational excellence 2:16
  • One action you want all listeners to take right now in their entrepreneurial journey 8:47
  • One bonus business tip about succeeding in entrepreneurship 12:04

Quotes

  • “One of the greatest things that you can do for yourself when you're solving a problem is asking for help.” 3:54
  • “What is a symptom versus what is a cause? So oftentimes when we talk about problem solving, we are at that surface level of trying to solve for a symptom. But what we really need to do is we need to go deeper to understand what is at the root of this problem.” 5:10
  • “Instead of anticipating all of the obstacles in front of you, you're really just asking, what do I know right now? Like, what is my current state? What is my next target condition? And what does it take for me to move one step forward?” 10:41

Links & Follow-ups:


]]>b1dda1dd-76b8-42fd-9b46-85b690ea4958Tue, 07 May 2024 07:20:00 -050014:54falsefull1111111Kiley Peters#10: Exploring Sales Strategies with Amy Blain#10: Exploring Sales Strategies with Amy BlainIn this episode of Make Business Personal, Amy Blain, sales strategist and coach at Shatter, shares the sales process - how you move people from a prospect to a client. Amy emphasizes the importance of time management, the best practices for discovery calls, the abundant mindset, and accountability. 

  • Sales topics covered in The Accelerator program 0:43
  • The top three things entrepreneurs need to know about sales 4:35
  • The number one thing entrepreneurs need to do now when it comes to sales 11:47
  • One bonus business tip about succeeding in entrepreneurship 15:00

Quotes

  • “The only opinion that matters is your own” 15:14
  • “Letting go of what other people think has ultimately been the biggest thing I knew I was going to have to let go of when I started this journey.”15:23
  • “I think that’s what’s most powerful about owning a business and being an entrepreneur, it really does free you up to say, I get to live a life that I want to live.” 16:48
  • I get to decide what this business looks like. And I can take input from other people, but I can filter it through my own perspective and what feels right for me. And that’s what’s going to allow me to live my fullest version of my life.” 17:04

Links & Follow-ups:


]]>In this episode of Make Business Personal, Amy Blain, sales strategist and coach at Shatter, shares the sales process - how you move people from a prospect to a client. Amy emphasizes the importance of time management, the best practices for discovery calls, the abundant mindset, and accountability. 

  • Sales topics covered in The Accelerator program 0:43
  • The top three things entrepreneurs need to know about sales 4:35
  • The number one thing entrepreneurs need to do now when it comes to sales 11:47
  • One bonus business tip about succeeding in entrepreneurship 15:00

Quotes

  • “The only opinion that matters is your own” 15:14
  • “Letting go of what other people think has ultimately been the biggest thing I knew I was going to have to let go of when I started this journey.”15:23
  • “I think that’s what’s most powerful about owning a business and being an entrepreneur, it really does free you up to say, I get to live a life that I want to live.” 16:48
  • I get to decide what this business looks like. And I can take input from other people, but I can filter it through my own perspective and what feels right for me. And that’s what’s going to allow me to live my fullest version of my life.” 17:04

Links & Follow-ups:


]]>5caeb480-fd6a-4db3-ab8f-7efce3af5ed5Tue, 30 Apr 2024 07:00:00 -050018:57falsefull1101101Kiley Peters#9: Exploring Fearless Coaching with Kate Carter#9: Exploring Fearless Coaching with Kate CarterIn this episode of Make Business Personal, Kate Carter, Certified Fearless Living Coach & Trainer at Kate Carter Coaching, engages in an interesting discussion about how to stop self-sabotage and how to build our lives and the business we love boldly.

  • The range of internal coaching content you covered in The Accelerator program 1:04
  • The top three things entrepreneurs need to know to make sure they are running their business properly when it comes to self-sabotage 3:16
  • The one action entrepreneurs need to take right now to make sure they’re covering their bases 11:45
  • One bonus business tip about succeeding in entrepreneurship 15:41

Quotes

  • “Become aware, have compassion, and reach out for support.” 4:31
  • “Compassion doesn’t mean passivity or niceness. It means looking at what’s going on with love.” 8:10
  • “Mindfulness is pervasive thankfully in our culture right now. And it is slowing down and catching your thoughts and your feelings. Bringing yourself into the present moment.” 5:26
  • “There's nothing so strong as gentleness and nothing so gentle as real strength.” 8:25
  • “Find people who know what you're dealing with, whether they know the inner workings of how fear works, whether they know… Find somebody who understands that landscape and can support you.” 9:50

Links & Follow-ups:


]]>In this episode of Make Business Personal, Kate Carter, Certified Fearless Living Coach & Trainer at Kate Carter Coaching, engages in an interesting discussion about how to stop self-sabotage and how to build our lives and the business we love boldly.

  • The range of internal coaching content you covered in The Accelerator program 1:04
  • The top three things entrepreneurs need to know to make sure they are running their business properly when it comes to self-sabotage 3:16
  • The one action entrepreneurs need to take right now to make sure they’re covering their bases 11:45
  • One bonus business tip about succeeding in entrepreneurship 15:41

Quotes

  • “Become aware, have compassion, and reach out for support.” 4:31
  • “Compassion doesn’t mean passivity or niceness. It means looking at what’s going on with love.” 8:10
  • “Mindfulness is pervasive thankfully in our culture right now. And it is slowing down and catching your thoughts and your feelings. Bringing yourself into the present moment.” 5:26
  • “There's nothing so strong as gentleness and nothing so gentle as real strength.” 8:25
  • “Find people who know what you're dealing with, whether they know the inner workings of how fear works, whether they know… Find somebody who understands that landscape and can support you.” 9:50

Links & Follow-ups:


]]>d80cbd52-fb59-4b6f-adbe-625dd8ac6d37Tue, 23 Apr 2024 07:00:00 -050018:03falsefull19191Kiley Peters#8: Exploring Lead Generation with Sarah Lockwood#8: Exploring Lead Generation with Sarah LockwoodIn this episode of Make Business Personal, Sarah Lockwood, founder of HiveCast.fm talks about the important of understanding where customers come for and having control over the lead generation process.

  • The range of lead generation topics you covered in The Accelerator program 0:56
  • The top three things entrepreneurs need to know about lead generation strategy in business 2:34
  • One action you want all listeners to take right now in their entrepreneurial journey 11:35
  • One bonus business tip about succeeding in entrepreneurship 13:50

Quotes

  • “I really counsel people to spend some time understanding the numbers of their business that can help them make decisions about a paid media strategy or should they actually tackle something that is more of an organic strategy which may have a cost of time but not necessarily an expenditure of cash.” 2:54
  • “Another decision that an entrepreneur may want to make is how much of that customer lifetime value are they willing to invest to acquire a new customer?” 4:23
  • “Understanding how many leads come into your business and how many new customers result from those leads is also a piece of information you absolutely need to know so that you can make informed decisions about how much you should invest.” 5:20
  • “I think my business career would have been far more successful earlier if I had been more sophisticated about delegation.” 13:50

Links & Follow-ups:


Connect with Sarah Lockwood via LinkedIn: Sarah Lockwood & HiveCast.fm 

]]>In this episode of Make Business Personal, Sarah Lockwood, founder of HiveCast.fm talks about the important of understanding where customers come for and having control over the lead generation process.

  • The range of lead generation topics you covered in The Accelerator program 0:56
  • The top three things entrepreneurs need to know about lead generation strategy in business 2:34
  • One action you want all listeners to take right now in their entrepreneurial journey 11:35
  • One bonus business tip about succeeding in entrepreneurship 13:50

Quotes

  • “I really counsel people to spend some time understanding the numbers of their business that can help them make decisions about a paid media strategy or should they actually tackle something that is more of an organic strategy which may have a cost of time but not necessarily an expenditure of cash.” 2:54
  • “Another decision that an entrepreneur may want to make is how much of that customer lifetime value are they willing to invest to acquire a new customer?” 4:23
  • “Understanding how many leads come into your business and how many new customers result from those leads is also a piece of information you absolutely need to know so that you can make informed decisions about how much you should invest.” 5:20
  • “I think my business career would have been far more successful earlier if I had been more sophisticated about delegation.” 13:50

Links & Follow-ups:


Connect with Sarah Lockwood via LinkedIn: Sarah Lockwood & HiveCast.fm 

]]>1f3f59a2-9fad-4965-ab57-cbbcc641516dTue, 16 Apr 2024 07:00:00 -050017:47falsefull18181Kiley Peters#7: Exploring Social Media with Ashton Henry#7: Exploring Social Media with Ashton HenryIn this episode of Make Business Personal, Ashton Henry, founder of Small Studio, social media manager and branding expert, shares her expertise on social media for business owners. Ashton emphasizes the importance of consistency, branding, and engaging with the right audience on social media. She also encourages listeners to show up authentically on social media and start building trust with their community. 

  • The range of social media strategy content you covered in The Accelerator program 0:48
  • The top three things entrepreneurs need to know about social media strategy in business 2:37
  • One action you want all listeners to take right now in their entrepreneurial journey 8:55
  • One bonus business tip about succeeding in entrepreneurship 10:48

Quotes

  • “Consistency is really number one.” 4:11
  • “I don't want you following your competitors. I want you following the people that you wanna work with.” 5:37
  • “When you are in your role as your business, you need to be mindful of your audience and who you're attracting and you need to engage with your clients. You need to be saying congratulations on your new baby. You need to be able to (when you) jump on call and say, oh my gosh, I saw that you were just in Spain. Tell me all about that! That connection, that socialness is really what social media is about.” 6:11

Links & Follow-ups:


]]>In this episode of Make Business Personal, Ashton Henry, founder of Small Studio, social media manager and branding expert, shares her expertise on social media for business owners. Ashton emphasizes the importance of consistency, branding, and engaging with the right audience on social media. She also encourages listeners to show up authentically on social media and start building trust with their community. 

  • The range of social media strategy content you covered in The Accelerator program 0:48
  • The top three things entrepreneurs need to know about social media strategy in business 2:37
  • One action you want all listeners to take right now in their entrepreneurial journey 8:55
  • One bonus business tip about succeeding in entrepreneurship 10:48

Quotes

  • “Consistency is really number one.” 4:11
  • “I don't want you following your competitors. I want you following the people that you wanna work with.” 5:37
  • “When you are in your role as your business, you need to be mindful of your audience and who you're attracting and you need to engage with your clients. You need to be saying congratulations on your new baby. You need to be able to (when you) jump on call and say, oh my gosh, I saw that you were just in Spain. Tell me all about that! That connection, that socialness is really what social media is about.” 6:11

Links & Follow-ups:


]]>39bb7810-8f9c-4d90-a39d-930e350619feTue, 09 Apr 2024 07:00:00 -050013:07falsefull17171Kiley Peters#6: Exploring Legal Must-Haves with Carolyn Jahnke#6: Exploring Legal Must-Haves with Carolyn JahnkeIn this episode of Make Business Personal, Carolyn Jahnke, founding attorney of Athena Legal Solutions, talks about the legal basics that business owners need to know. Kiley and Carolyn discuss the importance of investing in legal support, and the subjectivity of the law. They also explore the protection of contracts and intellectual property, actionable steps for business owners, and lessons learned in the entrepreneurial journey!

  • The range of legal content you covered in The Accelerator program 0:50
  • The top three things entrepreneurs need to know about legal in business 4:46
  • One action you want all listeners to take right now in their entrepreneurial journey 6:37
  • One bonus business tip about succeeding in entrepreneurship 10:04

Quotes

  • “You need to have a lawyer who understands you and understands what your risk tolerance is so then they can help interpret the laws in a way that you can understand how much risk you're taking. So for me, that's like the most important part and why, DIYing it or using templates that you get from other people doesn't work because every person does their business differently.” 3:19
  • “It's okay to share the bad, right? Because everybody's struggling. Everybody struggles with the ups and the downs, right? And it's amazing how the minute you talk to somebody about your struggle and admit your vulnerability, of how this has been a challenge, it all of a sudden gets a lot easier to manage that stress.” 10:07

Links & Follow-ups:


]]>In this episode of Make Business Personal, Carolyn Jahnke, founding attorney of Athena Legal Solutions, talks about the legal basics that business owners need to know. Kiley and Carolyn discuss the importance of investing in legal support, and the subjectivity of the law. They also explore the protection of contracts and intellectual property, actionable steps for business owners, and lessons learned in the entrepreneurial journey!

  • The range of legal content you covered in The Accelerator program 0:50
  • The top three things entrepreneurs need to know about legal in business 4:46
  • One action you want all listeners to take right now in their entrepreneurial journey 6:37
  • One bonus business tip about succeeding in entrepreneurship 10:04

Quotes

  • “You need to have a lawyer who understands you and understands what your risk tolerance is so then they can help interpret the laws in a way that you can understand how much risk you're taking. So for me, that's like the most important part and why, DIYing it or using templates that you get from other people doesn't work because every person does their business differently.” 3:19
  • “It's okay to share the bad, right? Because everybody's struggling. Everybody struggles with the ups and the downs, right? And it's amazing how the minute you talk to somebody about your struggle and admit your vulnerability, of how this has been a challenge, it all of a sudden gets a lot easier to manage that stress.” 10:07

Links & Follow-ups:


]]>d202f19e-50da-4dec-8d9e-c92da28c7f65Tue, 02 Apr 2024 07:00:00 -050014:22falsefull16161Kiley Peters#5: Exploring Exit Strategy with Dr. Jamie Klingman#5: Exploring Exit Strategy with Dr. Jamie KlingmanIn this episode of Make Business Personal, Dr. Jamie Klingman, serial entrepreneur and business broker, discusses the topic of exiting a business, specifically selling a business. She covers various aspects of exit strategy, including financial considerations, timing, and key strategies for business owners. Dr. Klingman emphasizes the importance of knowing your numbers, making the business less dependent on the owner, and understanding the market!

  • The range of exit strategy content you covered in The Accelerator program 0:58
  • The top three things entrepreneurs need to know about exit strategy 2:15
  • One action you want all listeners to take right now in their entrepreneurial journey 7:08
  • One bonus business tip about succeeding in entrepreneurship 9:35

Quotes

  • “Part of making your company stand-alone is that it can stand without you. And so that is something that I see a lot and I also personally experienced. So I highly recommend keeping that in mind.” - 5:14
  • “The business cannot be all about the business owner.” 4:16
  • “I wish I had known to take all the advice that's out there, and there's way more now than there was when I started in business, and take it all with a grain of salt. What works for one person may not work for you. So really looking at options and being open to new things, but also knowing that what your path is, is your path.” 10:08

Links & Follow-ups:


]]>In this episode of Make Business Personal, Dr. Jamie Klingman, serial entrepreneur and business broker, discusses the topic of exiting a business, specifically selling a business. She covers various aspects of exit strategy, including financial considerations, timing, and key strategies for business owners. Dr. Klingman emphasizes the importance of knowing your numbers, making the business less dependent on the owner, and understanding the market!

  • The range of exit strategy content you covered in The Accelerator program 0:58
  • The top three things entrepreneurs need to know about exit strategy 2:15
  • One action you want all listeners to take right now in their entrepreneurial journey 7:08
  • One bonus business tip about succeeding in entrepreneurship 9:35

Quotes

  • “Part of making your company stand-alone is that it can stand without you. And so that is something that I see a lot and I also personally experienced. So I highly recommend keeping that in mind.” - 5:14
  • “The business cannot be all about the business owner.” 4:16
  • “I wish I had known to take all the advice that's out there, and there's way more now than there was when I started in business, and take it all with a grain of salt. What works for one person may not work for you. So really looking at options and being open to new things, but also knowing that what your path is, is your path.” 10:08

Links & Follow-ups:


]]>0f598dc8-7917-427f-ad6b-14e8930d7ec1Tue, 02 Apr 2024 07:00:00 -050012:32falsefull15151Kiley Peters#4: Exploring Tax Strategy with Dawn Hryshko#4: Exploring Tax Strategy with Dawn HryshkoIn this episode of Make Business Personal, Dawn Hryshko, Founder and tax strategist at Orsa Consulting brings her 30 plus years of experience partnering with closely held and family-owned businesses on sophisticated financial strategies, personalized growth, and advisory services to the show. She shares a quick overview of the things that we need to know in running our business when it comes to tax strategy!

  • The range of tax strategy content you covered in The Accelerator program 0:48
  • The top three things entrepreneurs need to know about tax strategy 2:36
  • One action you want all listeners to take right now in their entrepreneurial journey 9:40
  • One bonus business tip about succeeding in entrepreneurship 11:20

Quotes

  • “The other strategy that I think is underutilized, is the home office deduction. Most businesses, whether they have an office or a location in which they conduct a lot of business, they also tend to create a home office at home, at least for the business owner, in which a lot of work is done. And there is a good chance that even if you have two locations you could still utilize a home office deduction. And if you only work from home, it's a great way to take personal deductions, living in our home personally and creating a business deduction to reduce your income tax. It's pretty cool.” 3:27
  • “Having a spouse can be beneficial in creating a higher percentage of a deduction for a vehicle.” 8:23
  • “I think every single person who owns a business should be working with a tax professional because you don’t know what you don’t know.” 9:51
  • “So often, especially in your startup, or the startup I consider the first five years, we think we can do it all, or we are afraid that if we don’t do it all, we won’t be able to afford hiring the right people. But it’s very important to have your team in place from day one.” 11:28

Links & Follow-ups:


]]>In this episode of Make Business Personal, Dawn Hryshko, Founder and tax strategist at Orsa Consulting brings her 30 plus years of experience partnering with closely held and family-owned businesses on sophisticated financial strategies, personalized growth, and advisory services to the show. She shares a quick overview of the things that we need to know in running our business when it comes to tax strategy!

  • The range of tax strategy content you covered in The Accelerator program 0:48
  • The top three things entrepreneurs need to know about tax strategy 2:36
  • One action you want all listeners to take right now in their entrepreneurial journey 9:40
  • One bonus business tip about succeeding in entrepreneurship 11:20

Quotes

  • “The other strategy that I think is underutilized, is the home office deduction. Most businesses, whether they have an office or a location in which they conduct a lot of business, they also tend to create a home office at home, at least for the business owner, in which a lot of work is done. And there is a good chance that even if you have two locations you could still utilize a home office deduction. And if you only work from home, it's a great way to take personal deductions, living in our home personally and creating a business deduction to reduce your income tax. It's pretty cool.” 3:27
  • “Having a spouse can be beneficial in creating a higher percentage of a deduction for a vehicle.” 8:23
  • “I think every single person who owns a business should be working with a tax professional because you don’t know what you don’t know.” 9:51
  • “So often, especially in your startup, or the startup I consider the first five years, we think we can do it all, or we are afraid that if we don’t do it all, we won’t be able to afford hiring the right people. But it’s very important to have your team in place from day one.” 11:28

Links & Follow-ups:


]]>2d138182-6fbd-484e-89d3-c9a4de7a24b2Tue, 02 Apr 2024 07:00:00 -050015:32falsefull14141Kiley Peters#3: Exploring Personal Branding with Tamara Edwards#3: Exploring Personal Branding with Tamara EdwardsIn this episode of Make Business Personal, Tamara Edwards, Principal of Tamara Edwards & Co. shares her expertise about personal branding!

  • The range of personal branding content you covered in The Accelerator program 1:22
  • The top three things entrepreneurs need to know about personal branding 3:56
  • One action you want all listeners to take right now in their entrepreneurial journey 9:33
  • One bonus business tip about succeeding in entrepreneurship 13:29

Quotes

  • “When we think about personal branding, it's a different pace than anything else compared to just traditional marketing where there is that sort of action-result. It's about putting yourself out there and creating awareness to lend to the sales funnel.” 4:05
  • “And sometimes you don't even know the question to ask, but continuing to ask questions and then making the judgment call for yourself is the best thing you can do and getting really good at that.” 16:17

Links & Follow-ups:


]]>In this episode of Make Business Personal, Tamara Edwards, Principal of Tamara Edwards & Co. shares her expertise about personal branding!

  • The range of personal branding content you covered in The Accelerator program 1:22
  • The top three things entrepreneurs need to know about personal branding 3:56
  • One action you want all listeners to take right now in their entrepreneurial journey 9:33
  • One bonus business tip about succeeding in entrepreneurship 13:29

Quotes

  • “When we think about personal branding, it's a different pace than anything else compared to just traditional marketing where there is that sort of action-result. It's about putting yourself out there and creating awareness to lend to the sales funnel.” 4:05
  • “And sometimes you don't even know the question to ask, but continuing to ask questions and then making the judgment call for yourself is the best thing you can do and getting really good at that.” 16:17

Links & Follow-ups:


]]>e5ed00bc-8307-4c6f-a84d-e9e8c528166eTue, 02 Apr 2024 07:00:00 -050019:31falsefull13131Kiley Peters#2: Facilitating The Accelerator with Amanda Nowak#2: Facilitating The Accelerator with Amanda NowakIn this episode of Make Business Personal, Amanda Nowak, serial entrepreneur, coach and speaker, shares with us the values she lives by as an entrepreneur and the things every entrepreneur must know when they decide to start a business.

  • What do you think makes the Accelerator program unlike any other? 0:55
  • This program is best suited to serve who? 0:22
  • Top three things entrepreneurs need to know to make sure they are running their business properly 4:21
  • One action you want all listeners to take right now to make sure they’re covering their bases 9:34
  • One bonus business tip about succeeding in entrepreneurship 12:02

Quotes

  • “Knowing those values just helps you align your business and life in a way where you can love both and now hate either one of them.” 5:20
  • “It is okay to ask for help. And there are lots of things in our business that we may not be skilled at or that we hate doing. And I'm here to tell you, there are people who love and want to do the things that you hate doing and they can probably get them done in a lot less time than you ever could.” 5:45
  • “Spend money on professionals who can cover your butt. Having a lawyer review your contracts or any legal documents, have a CPA look at your taxes, have a rock star business insurance agent and policy to cover everything.” 6:23
  • “I wish that I would have known to be more clear about what I wanted in my life and business to look like and not follow a path of what I thought I should want.” 12:30

Links & Follow-ups:


]]>In this episode of Make Business Personal, Amanda Nowak, serial entrepreneur, coach and speaker, shares with us the values she lives by as an entrepreneur and the things every entrepreneur must know when they decide to start a business.

  • What do you think makes the Accelerator program unlike any other? 0:55
  • This program is best suited to serve who? 0:22
  • Top three things entrepreneurs need to know to make sure they are running their business properly 4:21
  • One action you want all listeners to take right now to make sure they’re covering their bases 9:34
  • One bonus business tip about succeeding in entrepreneurship 12:02

Quotes

  • “Knowing those values just helps you align your business and life in a way where you can love both and now hate either one of them.” 5:20
  • “It is okay to ask for help. And there are lots of things in our business that we may not be skilled at or that we hate doing. And I'm here to tell you, there are people who love and want to do the things that you hate doing and they can probably get them done in a lot less time than you ever could.” 5:45
  • “Spend money on professionals who can cover your butt. Having a lawyer review your contracts or any legal documents, have a CPA look at your taxes, have a rock star business insurance agent and policy to cover everything.” 6:23
  • “I wish that I would have known to be more clear about what I wanted in my life and business to look like and not follow a path of what I thought I should want.” 12:30

Links & Follow-ups:


]]>41bfb77b-d1fd-4459-8419-7d99dbd0df25Tue, 02 Apr 2024 07:00:00 -050016:13falsefull12121Kiley Peters#1: Introducing Make Business Personal with Kiley Peters#1: Introducing Make Business Personal with Kiley PetersMake Business Personal is a podcast for entrepreneurs, business owners, executives and leaders who believe that people matter most. For those who believe we need to make business personal to really live the lives we desire for ourselves and our families.

  • Business is personal and revolves around human connections and relationships.
  • Define success on your terms and do not be influenced by societal expectations.
  • Be honest about what changes you need to make to align with the life you want.
  • Add more fun into your life to avoid burnout and enjoy the entrepreneurship journey.

Quotes

  • “My main goal in launching this podcast is to help you build your business in a way that allows you to live the life you want for yourself, to live your definition of success and embrace what is uniquely yours”. 2:17
  • “So it's up to you to be honest with yourself and build the life that you want and honor your definition of success in all of the decisions you make in living your life.” 3:13
  • “We are prone to burnout because we don't give ourselves time to enjoy life, to really have fun. So my wish and my question for you is how can you add more fun into your life?” 4:26

Links & Follow-ups:


]]>Make Business Personal is a podcast for entrepreneurs, business owners, executives and leaders who believe that people matter most. For those who believe we need to make business personal to really live the lives we desire for ourselves and our families.

  • Business is personal and revolves around human connections and relationships.
  • Define success on your terms and do not be influenced by societal expectations.
  • Be honest about what changes you need to make to align with the life you want.
  • Add more fun into your life to avoid burnout and enjoy the entrepreneurship journey.

Quotes

  • “My main goal in launching this podcast is to help you build your business in a way that allows you to live the life you want for yourself, to live your definition of success and embrace what is uniquely yours”. 2:17
  • “So it's up to you to be honest with yourself and build the life that you want and honor your definition of success in all of the decisions you make in living your life.” 3:13
  • “We are prone to burnout because we don't give ourselves time to enjoy life, to really have fun. So my wish and my question for you is how can you add more fun into your life?” 4:26

Links & Follow-ups:


]]>22455892-1f0a-44e7-af09-4feae1d6bff4Tue, 02 Apr 2024 07:00:00 -050005:43falsefull11111Kiley PetersMake Business Personal TrailerMake Business Personal TrailerMake Business Personal is a podcast for entrepreneurs, business owners, executives and leaders who believe that people matter most. For those who believe we need to make business personal to really live the lives we desire for ourselves and our families. 

Most importantly, for those who believe we need to invest in people as whole human beings including both the individuals we work with and lead as well as ourselves, the leaders of those organizations.

Each episode is designed to leave you with tangible business takeaways you can immediately put into action to elevate your life and your work.

I’m your host, Kiley Peters, serial entrepreneur, executive coach, and small business advisor. I’m the founder of RAYNE IX, an executive leadership consultancy that helps women build life-changing businesses by making business personal. 

I’m on a mission to change the way we define success in life and business.

Because success, like business, is deeply personal. Let’s do this!

Links & Follow-ups:


]]>Make Business Personal is a podcast for entrepreneurs, business owners, executives and leaders who believe that people matter most. For those who believe we need to make business personal to really live the lives we desire for ourselves and our families. 

Most importantly, for those who believe we need to invest in people as whole human beings including both the individuals we work with and lead as well as ourselves, the leaders of those organizations.

Each episode is designed to leave you with tangible business takeaways you can immediately put into action to elevate your life and your work.

I’m your host, Kiley Peters, serial entrepreneur, executive coach, and small business advisor. I’m the founder of RAYNE IX, an executive leadership consultancy that helps women build life-changing businesses by making business personal. 

I’m on a mission to change the way we define success in life and business.

Because success, like business, is deeply personal. Let’s do this!

Links & Follow-ups:


]]>b0fd552c-83c1-43a2-a085-097e956416dcTue, 12 Mar 2024 13:00:00 -050001:10falsefull111Kiley Peters