Make Each Click Count Hosted By Andy Splichal

Unlocking Global Growth with Powerful Content Strategies with Shaheen Samavati

Andy Splichal — Fri, 28 Mar 2025 09:00:00 -0700

Podcast Episode 236 of the Make Each Click Count Podcast features Shaheen Samavati, the co-founder and CEO of VeraContent, a multilingual content agency specializing in crafting compelling content tailored for international audiences.

With a rich background in journalism and corporate communications, Shaheen shares her journey of founding VeraContent and delves into the intricacies of localization, the significance of maintaining brand consistency across diverse markets, and the roles AI plays in transforming content creation and translation.

Listen in to discover valuable insights on expanding your marketing efforts globally and learn about common pitfalls to avoid. Whether you're looking to elevate your content strategy or explore international market opportunities, this episode is packed with the expertise you need.

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ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence, and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, iHeart Radio, iTunes, Spotify, Stitcher, Amazon Music, Google Podcasts and www.makeeachclickcount.com.

Secrets to Landing Top Podcast Interviews & Growing Your Brand with Dana Lindahl

Andy Splichal — Fri, 21 Mar 2025 09:00:00 -0700

Podcast Episode 235 of the Make Each Click Count Podcast features Dana Lindahl, founder of Legendary Podcasts, a company that helps B2B brands secure top podcast placements to share their expertise and generate leads.

Dana brings his expert insights into how podcasting can not only expand your audience but also establish your authority and generate valuable leads. We'll uncover why podcasting stands out in the digital landscape, the common pitfalls to avoid, and the debate on whether to guest on other podcasts or start your own.

Stay tuned as Dana shares actionable tips on leveraging podcast appearances to boost your brand and maximize your online marketing efforts. Whether you're a seasoned marketer or a curious entrepreneur, this episode is packed with strategies to elevate your business. Listen in, and let's make each click count!

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The Secret to Turning One - Time Buyers into Lifelong Customers in Ecommerce with Thomas Lalas

Andy Splichal — Fri, 14 Mar 2025 09:00:00 -0700

Podcast Episode 234 of the Make Each Click Count Podcast features Thomas Lalas, a fractional CMO who collaborates with various e-commerce brands, including several nine-figure powerhouses, helping them achieve sustainable growth through retention and referral marketing.

Andy and Thomas engage in a thought-provoking discussion about how to transform one-time buyers into lifelong customers. Discover the importance of retention marketing, understand customers' objections, and learn the strategies to enhance customer loyalty—all without relying heavily on discounts.

Whether you're a seasoned business owner or a novice in the e-commerce realm, this episode is packed with actionable insights you won't want to miss. Join us and unlock the secrets to turning your customers into lifetime advocates.

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Website

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Shoppable Video Strategies to Transform Ecommerce with Eitan Koter, Co-CEO @ Vimmi

Andy Splichal — Fri, 07 Mar 2025 09:00:00 -0700

Podcast Episode 233 of the Make Each Click Count Podcast features Eitan Koter, the insightful co-CEO of Vimmi, a pioneering video commerce platform.

Together, Andy and Eitan delve into the mechanics and benefits of shoppable videos, a trend that originated in China and is now rapidly gaining traction in the US market. Eitan shares his expertise on creating dynamic video experiences that drive conversions, the strategic use of AI, and the importance of authenticity and consistency in video content creation.

Whether you're an e-commerce store seeking to stand out or a marketer looking for innovative ways to boost conversions, this episode promises a wealth of actionable insights. You won’t want to miss learning how to leverage video commerce to accelerate your sales and secure your market presence.

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Website

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Driving Growth and Profitability with Amazon Strategist Expert, Lee Loree of Carbon 6

Andy Splichal — Fri, 03 Jan 2025 09:00:00 -0700

Podcast Episode 232 of the Make Each Click Count Podcast features Lee Loree, a seasoned entrepreneur and co-founder of Seller Investigator, now part of Carbon 6.

In this episode, Lee sheds light on a common tendency among small business owners to tightly control expenses, a practice that can often stifle growth. He shares valuable insights into quickly identifying and capitalizing on profitable products while understanding their lifecycle limits. Lee also introduces us to Carbon 6 and its suite of tools designed specifically for Amazon sellers, including the no-cost audit service, Seller Investigator.

Andy and Lee explore the significance of maintaining healthy product listings, the impact of Amazon's intricate fee structures, and the importance of community support for scaling a business. Lee emphasizes leveraging vendor partnerships and external resources to streamline operations and drive business growth.

Tune in as they uncover strategies for effective inventory management, delve into Amazon's refund processes, and discuss how Seller Investigator helps sellers recover lost funds. Don't miss this episode filled with actionable insights to help you make each click count on your journey to success.

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Website

Lee Loree

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From Cost Center to Profit Center: How Customer Support Can Drive Growth with Helen Maidre & Helen Paas

Andy Splichal — Fri, 27 Dec 2024 09:00:00 -0700

Podcast Episode 231 of the Make Each Click Count Podcast features Helen Maidre & Helen Paas, the founders of H2 Resolve, an expert consultancy focused on transforming customersupport from a cost center into a true growth engine.

With their extensive experience, they share insights on effective hiring strategies, the rise of remote work, and the integration of AI in customer support. The Helens also dive into the importance of impactful support audits, cost-effective training programs, and strategies to scale support teams.

Whether you're looking to enhance customer experience or drive growth through exceptional support, this episode is packed with actionable advice you won't want to miss. Stay tuned for a wealth of knowledge from Helen and Helen on making every click count in customer support.

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Website

Helen Maidre

Helen Paas

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Amazon Fees: Retrospective Insights and 2025 Predictions with Chelsea Cohen

Andy Splichal — Fri, 20 Dec 2024 09:00:00 -0700

Podcast Episode 230 of the Make Each Click Count Podcast features Chelsea Cohen, co-founder of SoStocked. Chelsea began her journey selling on Amazon back in 2014 and now dedicates her expertise to helping sellers manage inventory and avoid costly stockouts.

This discussion centers around the evolution of Amazon’s fee structure, practical strategies for dealing with these fees, and Chelsea's forward-looking predictions for 2025. Along the way, she shares invaluable tips on maintaining profitability, optimizing margins, and managing inventory efficiently.

Whether you're an Amazon veteran or just starting out, this episode is packed with actionable insights to help you navigate the complexities of selling on Amazon. Stay tuned as we explore how to make each click count with the wisdom and experience of Chelsea Cohen.

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Chelsea's LinkedIn

SoStocked.com

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How Customer Data Fuels Growth with Jim Harenchar

Andy Splichal — Fri, 13 Dec 2024 09:00:00 -0700

Podcast Episode 229 of the Make Each Click Count Podcast features Jim Harenchar, CEO of Response Marketing Group.

With over 35 years of experience, Jim's firm has been pioneering data-driven marketing across sectors like financial services, tourism, and healthcare. In this episode, they uncover how leveraging customer data can enhance marketing performance, boost engagement, and drive revenue growth. From developing proprietary ad tech solutions to transforming destination marketing strategies, Jim offers invaluable insights you won't want to miss. Let's get started!

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Jim's LinkedIn

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Future - Proof Your SEO With Google - Safe Backlinks with Morgan Taylor

Andy Splichal — Fri, 06 Dec 2024 09:00:00 -0700

Podcast Episode 228 of the Make Each Click Count Podcast features Morgan Taylor, the co-founder of Jolly SEO.

Andy and Morgan explore the intricacies of creating high-authority, Google-safe backlinks that can withstand algorithm updates and help businesses grow their organic traffic. From sharing personal journeys in the SEO world to discussing actionable strategies and common pitfalls, this episode is packed with invaluable insights.

Whether you're a seasoned marketer or just starting out, tune in to discover effective techniques for future-proofing your SEO efforts and boosting your search engine rankings. Don't miss out on this insightful conversation!

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Morgan's LinkedIn

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Copyright Shock: How a Forgotten Blog Image Turned into a Legal Nightmare with Eric Bjorgum and Daniel Kimbell

Andy Splichal — Fri, 29 Nov 2024 09:00:00 -0700

Podcast Episode 227 of the Make Each Click Count Podcast features Eric Bjorgum and Daniel Kimbell from KB-IP.com. They dive deep into navigating the complex world of copyright and trademark law.

They tackle vital issues such as handling copyright claims related to online image usage, understanding the practicality of delaying responses to legal threats, and assessing the legitimacy of such claims. Eric and Daniel also emphasize the key distinctions between copyright and trademark law and the importance of securing licensed images upfront to avoid potential legal pitfalls.

You'll hear firsthand about Andy's experience with a copyright claim from Pick Rights and the escalating demands over time. This discussion will provide you with actionable insights on how to handle these claims economically, when to seek legal advice, and best practices for ensuring the legality of your image use.

Stick around to learn how being an "intelligent consumer" and asking the right questions can make all the difference. Plus, they touch on exciting topics like AI-generated images and their potential legal implications. So, if you're looking to safeguard your online content and stay ahead of the curve, this episode is one you won't want to miss!

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Eric's LinkedIn

Daniel's LinkedIn

Karish & Bjorgum

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Unlocking Sales Success in eCommerce: Insights from a 20 - Year Sales Veteran with Ritika Singh

Andy Splichal — Fri, 22 Nov 2024 09:00:00 -0700

Podcast Episode 226 of the Make Each Click Count Podcast features Ritika Singh, a seasoned sales expert with over two decades of experience in refining sales strategies and cultivating high-performance teams across multicultural environments.

Ritika shares her fascinating journey from her roots in India, where she inherited a rich legacy of sales and financial advisory from her grandfather and father, to becoming a leader in project management, customer success, and agile delivery. As a passionate coach and public speaker, Ritika delves into the transformative evolution of the sales industry, offers actionable techniques to build sales confidence, and provides invaluable tips on how to navigate cultural differences in a global marketplace.

Whether you're an e-commerce store owner, a sales professional, or someone looking to improve your sales game, this episode is packed with insights that will elevate your approach to sales and business development. Tune in to discover why investing in continuous improvement and the power of genuine customer relationships are key to long-term success.

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Ritika's LinkedIn

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Uncovering Hidden Data in Google Ads with Floris van Vleuten

Andy Splichal — Fri, 15 Nov 2024 09:00:00 -0700

Podcast Episode 225 of the Make Each Click Count Podcast features Floris van Vleuten, a Google Ads expert and founder of Amplifize Marketing. Floris has recently launched a masterclass on Make Each Click Count University titled "Revealing Secret Data from Google PMAX Ads."

In this episode, Floris shares his journey into digital marketing, the powerful insights his masterclass offers, and practical tips for optimizing Google Performance Max campaigns.

Learn how to track hidden data, manage budgets more effectively, and boost your returns. Whether you're a seasoned marketer or just starting out, today's conversation is packed with valuable insights to help you make each click count. Stay tuned!

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Floris's LinkedIn

Revealing Secret Data From Google PMAX Ads

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From Connections to Conversions - LinkedIn Growth Hacks with Indrek Põldvee

Andy Splichal — Fri, 08 Nov 2024 08:00:00 -0700

Podcast Episode 224 of the Make Each Click Count Podcast features Indrek Põldvee, often hailed as Estonia's LinkedIn guru. As the founder of B2B Growth, a Microsoft partner agency, Indrek has revolutionized how businesses harness LinkedIn to expand their networks and generate leads.

In this episode, we uncover Indrek's invaluable insights on LinkedIn optimization, the importance of a strategic presence, and the creation of quality, audience-tailored content. We'll also explore common LinkedIn mistakes, the true power of effective headlines, and how to utilize overlooked features like the "Featured" section and Sales Navigator for maximum impact.

Get ready to learn how Indrek and his team achieve remarkable organic growth for their clients through consistent posting and genuine engagement. Whether you're a LinkedIn newbie or a seasoned user, this episode is packed with tips that can transform your approach to professional networking and lead generation. Stay tuned!

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Indrek's LinkedIn

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Achieving Unmatched Email Deliverability Exclusively For Cold Emails with Nikita Bykadarov

Andy Splichal — Fri, 01 Nov 2024 09:00:00 -0700

Podcast Episode 223 of the Make Each Click Count Podcast features Nikita Bykadarov, founder of Maildoso, a sales SaaS platform that's making waves in the e-commerce outreach world.

With Meldoso's cutting-edge technology, businesses can automate domain setup and mailbox creation to achieve unparalleled deliverability rates, even as Google and Microsoft tighten their reins on cold email practices.

Tune in as Nikita shares his journey, the inspiration behind Maildoso, and incredible insights on how to maximize deliverability and improve sales conversion rates through cold email outreach. Let's dive in!

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Nikita's LinkedIn

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Simplifying U.S. Sales Tax Compliance for E - Commerce Sellers with Reuben Mattinson

Andy Splichal — Fri, 25 Oct 2024 09:00:00 -0700

Podcast Episode 222 of the Make Each Click Count Podcast features Reuben Mattinson, founder of RJM Tax Exemption. Reuben's journey from healthcare and education to becoming a pivotal figure in e-commerce taxation is nothing short of inspiring. In this episode, we'll explore how his company has grown exponentially, helping over 1,000 businesses navigate the labyrinthine U.S. tax laws.

We'll uncover why states like Wyoming, Delaware, and Florida are hot spots for business registration, and discuss the ins and outs of sales tax compliance for both U.S. and international sellers. Whether you're an Amazon seller, drop shipper, or operate through platforms like Shopify, Reuben reveals critical insights that can save your business significant time and money. Plus, learn about their special offer for our listeners: a free sales tax compliance assessment worth $500. Tune in as we make each click count in your e-commerce journey!

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Reuben LinkedIn

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Fueling Customer Loyalty For Your Business With Lessons Learned From The Oil & Gas Sector with Suri Singh

Andy Splichal — Fri, 18 Oct 2024 09:00:00 -0700

Podcast Episode 221 of the Make Each Click Count Podcast features Suri Singh, the Head of Loyalty at Emirates National Oil Company in Dubai. Suri has been a driving force behind the groundbreaking YES Rewards program, which is the first fuel rewards program in the UAE and has garnered accolades for its innovative approach.

With a 15-year career spanning industries like banking, advertising, fashion, and oil and gas, Suri brings a unique perspective on customer engagement, loyalty, and the power of data-driven automation. Today, Suri shares insights into the evolving landscape of loyalty programs, the role of AI in enhancing customer experiences, and the critical importance of strategic partnerships.

Whether you're an e-commerce business owner or a marketing professional, this episode is packed with valuable takeaways to help you make each click count. Let's dive in!

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Suri's LinkedIn

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Unlocking Sustainable Shipping With The Eighth Notch's Game - Changing Technology with Mike Robinson

Andy Splichal — Fri, 11 Oct 2024 09:00:00 -0700

Podcast Episode 220 of the Make Each Click Count Podcast features Mike Robinson. Mike, a board executive at Vista Outdoor and former EVP at Macy's, played a pivotal role in expanding Macy's e-commerce operations and now focuses on advising startups with an emphasis on sustainability.

Mike' shares about his journey, the innovative initiatives of his platform, the Eighth Notch, and how it's revolutionizing delivery logistics by synchronizing shipments to reduce carbon footprints. Learn how sustainable practices can be both cost-effective and beneficial for brand reputation. Whether you're a small business owner or a major retailer, this episode is packed with valuable insights on optimizing your delivery systems and contributing to environmental sustainability.

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Mike's LinkedIn

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The $10 Million Ecommerce VSL Playbook with Fernando Oliver

Andy Splichal — Fri, 04 Oct 2024 09:00:00 -0700

Podcast Episode 219 of the Make Each Click Count Podcast features Fernando Oliver, a powerhouse in the e-commerce industry. Fernando has generated over $10 million in revenue and successfully sold two brands, making him a true expert in the field. With extensive experience pouring millions of his own money into ads, Fernando has mastered video sales letters (VSLs), advertorials, e-commerce funnels, and direct response marketing. Now, he's also the latest contributor to Make Each Click Count University, offering an exclusive masterclass titled the "$10 Million eCommerce VSL Playbook."

In this deep-dive conversation, Andy Splichal delves into Fernando's journey, the power of VSLs, and how sophisticated marketing tactics can transform e-commerce businesses. You'll learn about the nuances of creating compelling video content, discover the role of AI in advertising, and get insights into optimizing ad spend. Plus, Fernando shares practical tips and discusses common pitfalls to avoid.

Whether you're new to e-commerce or a seasoned entrepreneur, this episode is packed with invaluable advice to help you make every click count. So, buckle up and get ready to elevate your e-commerce game with Fernando Oliver's expert insights! 🚀

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Fernando's YouTube

The $10 Million E-commerce VSL Playbook Course

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Mastering Amazon & E - Commerce Growth with AI with Jaron Seijffers

Andy Splichal — Fri, 27 Sep 2024 09:00:00 -0700

Podcast Episode 218 of the Make Each Click Count Podcast features the visionary product director and in-house e-commerce guru at Noogata. With over 20 years of experience, Jaron has helped giants like Walmart, Colgate, Duracell, and Taylormate unlock the full potential of their data using cutting-edge AI strategies.

In this episode, Jaron shares how Noogata leverages AI, large language models, and machine learning to help businesses grow and outpace their competition, particularly in the Amazon marketplace. He delves into the concept of digital shelf performance, the importance of optimizing product listings, and how Noogata's platform can give actionable insights and recommendations to drive omni-channel success. Whether you're a data scientist, a marketing director, or leading an e-commerce team, you won't want to miss the valuable insights Jaron has to offer. Stay tuned and learn how to make each click count in your e-commerce journey.

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Noogata website

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Unlocking Potential: The Marketing Agency Blueprint for Success and High Valuations with Chris Martinez

Andy Splichal — Fri, 20 Sep 2024 09:00:00 -0700

Podcast Episode 217 of the Make Each Click Count Podcast features Chris Martinez, CEO and founder of BloomPartners.io. Chris's journey is as inspiring as it is educational. From overcoming childhood adversities and financial struggles to founding a flourishing marketing agency, Chris's story offers invaluable lessons for any entrepreneur. We'll delve into key insights on agency valuation, the intricacies of purchase agreements, and the strategic steps to enhance agency value.

In this episode, expect to learn about the exciting upcoming event, Agency Freedom Live, happening this December in San Diego. Plus, Andy and Chris touch on transformative trends in AI that are reshaping the marketing industry. Whether you aim to scale your agency, prepare for a successful exit, or navigate the ever-evolving landscape of online marketing, this conversation promises a wealth of actionable advice.

Stay tuned as we explore how Chris has harnessed his experiences and insights to empower other agency owners to thrive, all while maintaining emotional balance and perspective. Don’t miss this opportunity to gain expert advice on optimizing your business strategies and navigating the marketing world like a pro. Let's get started!

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BLOOM website

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The Science of Predictable Advertising with Skip Wilson

Andy Splichal — Fri, 13 Sep 2024 09:00:00 -0700

Podcast Episode 216 of the Make Each Click Count Podcast features Skip Wilson, the innovative founder of DRAFT Media Partners. Skip has a fascinating journey that started with a spark of interest in copywriting during his teenage years. His career has spanned across major digital advertising platforms like CNN and iHeartMedia, leading to his recognition as a forward-thinking software developer in marketing.

In this episode, Skip shares tremendous insights into his business model, which includes a unique combination of direct clients, white-label arrangements, and collaborations with referral partners and agencies. We'll dive deep into how Skip's company excels at paid ad execution, focusing on performance creative, and avoids traditional branding tasks.

Moreover, Skip divulges valuable advice on campaign management, stressing the importance of continuous improvement rather than a pass/fail approach. We'll also explore his company's flexible month-to-month contract structure and how they leverage various advertising platforms, from Google to Meta, to deliver exceptional results.

Whether you're interested in learning about innovative advertising strategies, understanding how to improve underperforming campaigns, or exploring how modern marketing agencies operate with the help of AI, this episode is packed with actionable knowledge. So, grab your notepads and let's get started!

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Skip's LinkedIn

DRAFT Media Partners website

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The Secret To Sustainable Success - Balancing Leadership With Innovation with Jarrod Lopiccolo

Andy Splichal — Fri, 06 Sep 2024 09:00:00 -0700

Podcast Episode 215 of the Make Each Click Count Podcast features Jarrod Lopiccolo, the co-founder and CEO of Noble Studios. Jarrod's extensive experience in digital performance marketing has seen him work with industry giants like Adobe, Google, and Disney. He shares invaluable insights into how the integration of creative elements and data-driven strategies has evolved over the years and the critical importance of building a sustainable company culture.

Andy and Jarrod delve into Noble Studios' remarkable achievement of being recognized as one of the best places to work by Ad Age, exploring the core principles that drive their success. Plus, we’ll discuss the transformative role of AI in the travel and tourism industries and how businesses can leverage this technology for a more personalized customer experience.

Whether you're a CMO, marketing decision-maker, entrepreneur, or simply interested in the future of digital marketing and entrepreneurship, this episode is packed with key takeaways and actionable insights.

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Jarrod's LinkedIn

Noble Studios' website

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Effective SEO Systems and Processes For DTC Brands with Shreya Banerjee and Paul Counts

Andy Splichal — Fri, 30 Aug 2024 09:00:00 -0700

Podcast Episode 214 of the Make Each Click Count Podcast features Shreya Banerjee and Paul Counts. Shreya and Paul are experts in integrating Six Sigma principles into digital marketing strategies, and they join us to share their insights on building a robust marketing foundation.

In this episode, we dive into the "EAT" formula – Expertise, Authority, Trust – essential elements for enhancing your content's impact and SEO. We'll explore tactics for creating authoritative author pages, optimizing social media, and leveraging scientific research to build trust with your audience. Our conversation also covers practical steps for working with clients, from customer avatar exercises to engagement strategies, emphasizing the importance of capturing leads and avoiding wasted traffic.

Listen in as they uncover the power of social media as a search platform, especially on TikTok and Instagram, and how to optimize these channels for better engagement. We also discuss crucial SEO strategies like targeting keywords, using rich media, securing high-authority backlinks, and the ramifications of AI-generated content.

Shreya and Paul share practical advice for small to medium businesses and publicly traded brands, including common marketing mistakes and the importance of focusing on foundation, traffic, and engagement over simply spending on ads.

Whether you're a small business owner or part of a larger team, this episode is packed with insights to help you make each click count. Tune in and discover how to build a solid marketing strategy that drives results!

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Paul's LinkedIn

Shreya's LinkedIn

Marketing Counts' website

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The 90 - Day SEO Success Blueprint with Thomas Phillips

Andy Splichal — Fri, 23 Aug 2024 09:00:00 -0700

Podcast Episode 213 of the Make Each Click Count Podcast features Thomas Phillips, CEO of DTC SEO Agency. Thomas shares his extensive expertise in SEO strategies tailored to direct-to-consumer brands and e-commerce businesses. From starting his first e-commerce website at the age of 13 to helping brands attract high-intent customers ready to buy, Thomas's journey is nothing short of inspiring.

Join us as Thomas reveals critical SEO strategies, including addressing technical issues, mastering keyword research, and the importance of link-building. He also delves into the significance of content creation for e-commerce sites, discusses the impact of site speed on SEO, and shares his experiences with AI in content generation. Plus, learn about emerging trends in SEO that can help your e-commerce business thrive in today's competitive landscape.

Whether you're an e-commerce entrepreneur looking to boost your organic rankings or a digital marketer seeking actionable insights, this episode is packed with valuable tips and expert advice you won't miss. Tune in to discover how to make each click count with Thomas Phillips!

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Revolutionizing Retail With AI - Driven Strategies with Kausambi Manjita

Andy Splichal — Fri, 16 Aug 2024 09:00:00 -0700

Podcast Episode 212 of the Make Each Click Count Podcast features Kausambi Manjita, the Co-Founder of Mason. Mason is an innovative company that's transforming online retail through AI technology. Mason's flagship product, Getmason.io, is an AI-shopping engine designed to boost conversions, enhance merchandising, and engage customers with unprecedented precision.

Kausambi shares her journey from working with Walmart Labs to creating Mason and reveals how their AI engine seamlessly integrates with platforms like Shopify to drive personalized shopping experiences.

Discover how Mason's AI-driven approach can dramatically increase conversion rates, optimize customer interactions, and propel online retail success. Plus, don’t miss an exclusive holiday offer for our listeners!

Join us for an engaging conversation that will provide valuable insights into leveraging AI technology for your e-commerce business.

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Transforming Customer Service with AI with James O'Brien

Andy Splichal — Fri, 09 Aug 2024 09:00:00 -0700

Podcast Episode 211 of the Make Each Click Count Podcast features James O'Brien, an industry expert dedicated to helping customer support teams maximize their potential with AI. James has been instrumental in educating companies on leveraging AI to enhance customer service, a critical driver for growth marketing and improving retention rates. His company, Ducky.ai, offers innovative tools that integrate with platforms like Slack, Notion, and JIRA, empowering support agents to find the correct information and respond to customers in seconds.

In this episode, we'll dive into James' unique journey from musician to tech entrepreneur, explore the nuances of AI integration in customer support, and discuss the tangible benefits and ethical considerations of using AI in business.

Join us as we uncover how Ducky.ai is helping businesses enhance productivity and deliver personalized customer service like never before. Don't miss this insightful conversation on the future of AI in customer support!

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Unlocking Global Talent With Virtual Hiring with Phillip Rivers

Andy Splichal — Fri, 02 Aug 2024 09:00:00 -0700

Podcast Episode 210 of the Make Each Click Count Podcast features Phillip Rivers, a seasoned entrepreneur who began his journey selling products on obscure message boards in college and created a million-dollar business before moving to New York City. Despite initial setbacks, Phil's resilience led him to start a highly successful email marketing agency that grew to over 50 global employees and seven-figure sales before it was sold.

In this episode, Phil delves into his remarkable journey and his transition into specializing in remote workforce enhancement. He shares invaluable tips on hiring top remote marketers, building effective teams, and navigating the challenges and advantages of a global talent pool. We also discuss the intricacies of hiring practices, the importance of clarity in job roles, and how to ensure long-term employee retention.

Whether you're a small business owner or an established agency, this episode is packed with actionable insights to help you enhance your remote workforce and make each click count.

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Instagram

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Turning Window Shoppers Into Loyal Customers with Max Bidna

Andy Splichal — Fri, 26 Jul 2024 09:00:00 -0700

Podcast Episode 209 of the Make Each Click Count Podcast features Max Bidna, a serial entrepreneur and seasoned marketing strategist who has directly contributed to the growth of over 200 companies. Max founded his advertising agency in Hell's Kitchen, NYC, in early 2017. He has an impressive track record, boasting an average client revenue of $4.22 for every dollar spent on advertising.

Join Andy as he dives deep with Max into key strategies and principles critical to achieving consistent business success. Learn about the importance of marketing messages that align with everyday desires, creative approaches to growth advertising, and effective tactics for turning casual website visitors into loyal customers through targeted email newsletters.

Max also shares the secret behind bootstrapping his newsletter from zero to 100,000 readers and generating $500,000 in revenue within a year. Whether you’re a startup or an established business looking to refine your marketing approach, this episode is packed with valuable insights and actionable advice you won't want to miss.

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Mastering Amazon FBA: Insider Secrets to E - commerce Success with Neil Twa

Andy Splichal — Fri, 12 Jul 2024 09:00:00 -0700

Podcast Episode 208 of the Make Each Click Count Podcast features Neil Twa, an entrepreneur, consultant, and author with over 17 years of experience building successful online and offline businesses. He's the Chief Executive Officer of Voltage Holdings, LLC.

He'll be sharing invaluable insights on building brand loyalty beyond Amazon, navigating upcoming changes like the new Cosmo algorithm, and leveraging a multi-channel approach for customer retention.

Neil reveals his secrets to successful product differentiation, gleaned from a wealth of statistical data over twelve years, and provides a sneak peek into his unique programs designed to launch, grow, and scale e-commerce businesses.

Whether you're an established brand owner or just starting, Neil's expertise in Amazon FBA, omnichannel strategies, and market testing will offer practical tips you won't want to miss. Plus, discover how Neil's journey from a senior role at IBM to a multi-million-dollar e-commerce entrepreneur can inspire your own business journey.

Tune in and prepare to take your e-commerce game to the next level!

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Facebook Advertising Basics for E - commerce Companies with Jamie Stenton

Andy Splichal — Fri, 05 Jul 2024 09:00:00 -0700

Podcast Episode 207 of the Make Each Click Count Podcast features Jamie Stenton, the director of the digital marketing agency Lilac James, which specializes in Google Advertising, SEO, and Social Media Marketing. Since 2008, he has helped hundreds of clients achieve sustainable digital growth. Additionally, he is the newest contributor to Make Each Click Count University with his masterclass "Beginners Guide to Meta Ads for E-commerce."

In this episode, Jamie dives into the intricacies of Facebook advertising for e-commerce businesses, from setting up essential elements like the Facebook pixel and conversion API to sophisticated strategies for optimizing ad performance. Andy and Jamie explore the competitive landscape of Facebook advertising, discuss the importance of Google Analytics in tracking your campaign results, and unravel different attribution models used by Facebook and Google.

Jamie also shares his approach to audience targeting, the significance of data accumulation, and practical tips for scaling ad campaigns effectively while managing budgets. They even touch upon some personal insights from Jamie's unexpected career shift and his emphasis on learning from others' mistakes.

So, if you want to accelerate your sales and profits through online marketing, stay tuned—you won’t want to miss this! Don't forget to leave a review and check out Jamie's masterclass for more in-depth knowledge. Let's get started!

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Jamie's Masterclass

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Essential Emails Every Business Should Be Sending with Emily Farrell

Andy Splichal — Fri, 28 Jun 2024 09:00:00 -0700

Podcast Episode 206 of the Make Each Click Count Podcast features Emily Farrell, an email marketing expert with over five years of experience driving growth and engagement for e-commerce startups.

Emily shares the essential email flows every business should be sending, including the welcome flow, abandoned cart flow, and post-purchase flow. Andy and Emily discuss the power of email marketing, the importance of email design, segmentation, and finding your business voice. Emily also shares actionable tips for expanding your email marketing efforts and elaborates on her new masterclass at Make Each Click Count University.

Join us to learn how you can optimize your email campaigns to capture attention and turn prospects into loyal customers. Don't miss this episode packed with valuable insights from an industry expert.

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Emily's Masterclass

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Mastering the Art of the Close: Insights from Sales Superstar with Bob King

Andy Splichal — Fri, 21 Jun 2024 09:00:00 -0700

Podcast Episode 205 of the Make Each Click Count Podcast features Bob King, an accomplished author, closing coach, filmmaker, and sales superstar. His career spans from the retail floor to in-home sales and business-to-business pitches, consistently turning total strangers into happy customers.

Bob shares his unique journey from working in the film industry to mastering the art of sales and closing deals, even under the toughest conditions. Andy and Bob explore insights from his new book, "The Joy of Closing: The Definitive Guide to Building Trust, Getting the Deal, and Creating Happy Customers."

Bob opens up about the essential role of belief, empathy, and commitment in sales and how these factors can transform an average salesperson into a top-performing closer. He also discusses common sales tactics, the importance of creating urgency, and the difference between a salesperson and a closer.

Whether you're an aspiring salesperson or a seasoned pro, Bob’s insights on building rapport, creating trust, and maintaining customer satisfaction will leave you inspired and ready to elevate your game. Don’t miss this enriching conversation with practical tips and strategies to make each click count!

Learn more:

The Joy of Closing book

Bob King

ABOUT THE HOST:

Boosting Conversions with Real - Time AI with Aurangzeb (Zabe) Agha and Rameet Kohli

Andy Splichal — Fri, 14 Jun 2024 09:00:00 -0700

Podcast Episode 204 of the Make Each Click Count Podcast features Aurangzeb (Zabe) Agha and Rameet Kohli, the co-founders of Metrical. Metrical is reshaping how e-commerce businesses approach customer retention and conversion through innovative AI and machine learning models.

In this episode, Zabe and Rameet share their journey from bootstrapping their company to working with major clients like JCPenney, achieving remarkable increases in cart creation and revenue. They discuss the nuances of their technology, which goes beyond traditional exit intent methods to deliver personalized, real-time engagement that enhances customer experience and maximizes profitability. We also delve into their approach to privacy, the onboarding process, and the significant impact of AI advancements.

Stay tuned as we explore how Metrical is making each click count in the world of e-commerce.

Learn more:

Zabe's LinkedIn

Rameet's LinkedIn

Metrical website

ABOUT THE HOST:

Success Loves Clarity With Craig Valine

Andy Splichal — Fri, 07 Jun 2024 09:00:00 -0700

In this episode, Andy interviews Craig Valine, Marketing Performance Strategist and Founder of EMP Alliance.

Listen as Craig Valine shares how improving a company's clarity can lead to greater success. In addition, find out exactly how to define your clarity in order to grow your business.

Going beyond the subject of clarity, Craig discusses the 5 sources of power and how these sources can be used to substantially grow your business.

About Craig Valine:

Over the past 25+ years, Craig has helped hundreds of businesses reach their goals in the fastest time possible by revealing to them, what he calls, "hidden" marketing assets and overlooked opportunities for profit that lie dormant within their business. His passion is in helping you reach your business goals without you having to spend a lot more on marketing & advertising.

Episode Action Items:

You can reach Craig Valine connect with Craig and his EMP Alliance Membership at http://empalliance.com/ or contact him via email at craig@empresults.com

ABOUT THE HOST:

Revolutionizing Amazon Selling With Game - Changing Tools From ZonGuru with Jon Tilley

Andy Splichal — Fri, 31 May 2024 09:00:00 -0700

Podcast Episode 202 of the Make Each Click Count Podcast features Jon Tilley, the CEO and Co-Founder of ZonGuru. ZonGuru is a pioneering software company that empowers Amazon brands and agencies with the tools they need to grow and succeed.

Jon brings a wealth of knowledge and a unique perspective on the Amazon ecosystem, and we'll be exploring some of his valuable insights and strategies that can benefit both established and new Amazon sellers. From listing optimization and niche finding to leveraging AI and sourcing products, this episode is packed with actionable information.

Whether you're just starting out or looking to scale your existing business, you won't want to miss this. So, let's jump right into it!

Learn more:

Growth Audit page

Website

ABOUT THE HOST:

The 2021 Broken Windows Awards With Michael Levine

Andy Splichal — Sat, 25 May 2024 09:00:00 -0700

This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards.

In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along with the list of the 10 worst offenders of 2021.

Are you sick and tired of businesses poor treatment of its customers? Michael sure has and it is why Broken Windows has become a movement that says we are sick and tired of being treated poorly and we are not going to take it anymore.

Little details matter and matter a lot in business that is the premise of the Broken Windows movement. Learn from mistakes of today's biggest Broken Windows' offenders and how you can use their broken windows to improve your business in a series of stories like only Michael can relate.

Each company has the same issues each that involved not caring for its customers. Make sure your business is not guilty of the same sin if you want to grow in 2022.

Episode Action Items:

You can find Michael Levine's best-selling book, Broken Windows, Broken Business How Small Remedies Reap Big Rewards at Amazon or read his full bio on his website at https://www.michaellevinemedia.com.

Innovative Solutions That Drive E - commerce Success with Abis Hussain

Andy Splichal — Fri, 17 May 2024 09:00:00 -0700

Podcast Episode 200 of the Make Each Click Count Podcast features Abis Hussain, the Chief Product Officer at Wholescale, a pioneering SaaS company changing the game for brands on major retail platforms like Walmart.

Joining Andy on the 200th episode is Abi, who dives deep into how WholeScale has successfully increased review conversions to 50-60%—a remarkable feat compared to the industry standard of 2%.

Abis explores their company's innovative use of technology, including AI for review validation and strategic tools for converting offline customers to engaged online communities. Learn how they provide flexible solutions like landing page builders and partnerships with big retailers to boost your product launches. Plus, Abis shares his journey from affiliate marketing to leading a company that offers cutting-edge e-commerce solutions.

Whether you’re a brand looking to enhance your online presence or get ahead with the latest review strategies, this episode is packed with insights you won’t want to miss. Stay tuned as we dive into the future of e-commerce and the power of user-generated content! And remember your reviews matter—help us continue to grow by sharing your feedback!

Learn more:

Website

ABOUT THE HOST:

Deep Dive into SEO with Expert Insights with Joshua George

Andy Splichal — Fri, 10 May 2024 09:00:00 -0700

Podcast Episode 199 of the Make Each Click Count Podcast features Joshua George, a seasoned SEO expert who has been instrumental in shaping successful SEO campaigns across diverse industries.

In this episode, Andy Splichal and Josh unpack the complexities of Google's ever-evolving algorithm, explore effective SEO tactics, and discuss how businesses can strategically boost their organic search rankings.

Get ready to uncover practical insights that could transform your digital presence and drive significant growth for your brand. Join us as we navigate the nuances of SEO and learn how to make each click count!

Learn more:

ClickSlice

ABOUT THE HOST:

How To Make Money Through The Amazon Influencer Program with Fate Winczuk

Andy Splichal — Fri, 03 May 2024 09:00:00 -0700

Podcast Episode 198 of the Make Each Click Count Podcast features Fate Winczuk, a digital creator, influencer, United States Marine Veteran, full-time mother, and the Make Each Click Count University’s newest instructor.

In this episode, Fate joins us to unravel the intricacies of Amazon's Influencer Program. Fate, a seasoned Amazon influencer and digital creator dives deep into how she stumbled upon the program, leveraged her social media presence, and successfully monetized her influence.

Whether you're curious about starting with no cost, looking to understand the earning potential, or eager to learn about receiving free products, this discussion covers it all.

Additionally, Fate provides an exciting glimpse into her new course available at Make Each Click Count University, designed to guide you seamlessly through becoming an effective Amazon influencer. Whether you're a veteran marketer or a novice looking to make extra income, this episode packs a wealth of knowledge and practical advice you wouldn't want to miss.

Learn more:

Introduction To Amazon Influencer Program

Facebook

Stan store

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Outsmarting the Competition With Advanced Amazon Tactics with Kusha Karvandi

Andy Splichal — Fri, 26 Apr 2024 09:00:00 -0700

Podcast Episode 197 of the Make Each Click Count Podcast features Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure e-commerce businesses, primarily focused on the Amazon platform.

Kusha introduces us to Kazam, an innovative AI-driven tool designed to transform Amazon advertising. Throughout this episode, he shares invaluable insights on evolving strategies for success on Amazon, highlights the importance of differentiating products, and emphasizes the integrative role of AI in managing and optimizing Amazon PPC campaigns effectively.

Join Andy and Kusha as they dive deep into the world of e-commerce with an expert who is at the forefront of leveraging technology to boost sales and manage costs on one of the world’s most competitive platforms.

Whether you're just starting out or looking to refine your Amazon strategy, this episode is packed with practical advice to help you stay ahead in the game.

Learn more:

Website

ABOUT THE HOST:

Integrity in The AI Era – The Need For Content Verification with Jon Gillham

Andy Splichal — Fri, 19 Apr 2024 09:00:00 -0700

Podcast Episode 196 of the Make Each Click Count Podcast Jon Gillham, the innovative mind behind Originality AI.

In this timely conversation, they explore the inception of Originality AI, the challenges it addresses within the content marketing sphere, and the pervasive influence of generative AI across the web.

Jon unveils the technological wizardry that powers their AI detection system, the ethical concerns of AI-generated content, and how Originality AI is staying ahead in the cat-and-mouse game of AI content identification.

Stay tuned to learn why content authenticity is crucial for maintaining your audience's trust and how Originality AI is leading the charge in safeguarding content integrity online.

Learn more:

Website

ABOUT THE HOST:

The 3 Levers To Use To Exponentially Grow Your Shopify Business with Kaleb Ufton

Andy Splichal — Fri, 12 Apr 2024 09:00:00 -0700

Podcast Episode 195 of the Make Each Click Count Podcast features Kaleb Ufton, the co-founder of eCommerce Wizards.

Kaleb, with his eclectic background in hypnosis, programming, and digital marketing, shares his insights on concentrating on cost per acquisition, average order value, and lifetime value—key factors in customer retention and acquisition metrics.

Join Andy and Kaleb as they uncover quick wins to improve average order value and lifetime customer value and discuss the importance of building a trust-centered website. Plus, Kaleb gives us his take on where e-commerce is heading in the next 12-18 months and shares the books that shaped his journey as an entrepreneur.

Stay tuned as Kaleb explores his unique approach to business and learns more about how his mastermind group is striving to create 1,000 e-commerce millionaires.

Learn more:

Website

ABOUT THE HOST:

When Does An Ecommerce Company Need An Attorney? with Steven Weigler

Andy Splichal — Fri, 05 Apr 2024 09:00:00 -0700

Podcast Episode 194 of the Make Each Click Count Podcast features Steven Weigler, the Founding Attorney at EmergeCounsel.

Steven unpacks the intricate process of trademark protection, reveals the ins and outs of brand protection on platforms like Amazon and Walmart, and shares his perspective on the legal nuances of selling and acquiring businesses.

With a fascinating look into the world of building relationships with entrepreneurs, Steven not only shares his passion for helping businesses flourish but also provides invaluable advice on preventative legal strategies. From discussing how to navigate the choppy waters of Chinese infringement to tackling counterfeiters on various e-commerce platforms, our discussion will leave you equipped to safeguard your business's valuable IP assets.

Steven's dedication to the entrepreneurial community is tangible, as he offers not only a treasure trove of knowledge but also free initial consultations accessible through his platform, emergecounsel.com. So, prepare to dive deep into the legal intricacies of e-commerce and discover how to make each click not only count but also legally secure. Stay tuned and remember to leave a review and connect with Steven and the Emerge Council to bolster your e-commerce venture.

Learn more:

Website

ABOUT THE HOST:

Throwing Things On Your Website and Praying WILL NOT Yield Results with Ayat Shukairy

Andy Splichal — Fri, 29 Mar 2024 09:00:00 -0700

Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp.

Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigorous research, understanding user experience, leveraging trust factors, and the delicate art of customer interviews."

Ayat shares a treasure trove of insights, from the ten heuristics for enhancing user experience by the Nielsen group, navigating common landing page blunders, the significance of choosing the right e-commerce platform, to the concept of 'return on change' when measuring the ROI from optimization efforts.

Plus, she highlights the vital role of technology, including A/B testing software and AI in content creation, and how targeted strategies can yield transformative outcomes for your business. All this, along with a glimpse into the services offered by Invest and success stories that exemplify the paramount impact of strategic optimization.

Learn more:

Website

ABOUT THE HOST:

Strategies For Scaling Your Ecommerce Business with Matt Putra

Andy Splichal — Fri, 22 Mar 2024 09:00:00 -0700

Podcast Episode 192 of the Make Each Click Count Podcast features Matt Putra, Fractional CFO at Eightx.

Matt shares valuable insights into the role of a fractional CFO when companies should consider hiring one and the services they provide. He also delves into the key factors that influence the valuation of a company and how businesses can maximize their cash flow.

Matt provides real-life examples of how his team has helped companies overcome financial challenges and offers practical advice on when to seek financial expertise. Listeners will also learn about an exclusive community that Matt is launching and will have access to a special offer.

Tune in for valuable tips and expert advice on growing your e-commerce business and ensuring that every click counts.

Learn more:

Website

ABOUT THE HOST:

Email Marketing Guaranteed to Work with Ben Billups

Andy Splichal — Fri, 15 Mar 2024 09:00:00 -0700

Podcast Episode 191 of the Make Each Click Count Podcast features Ben Billups, founder of NOBLE agency, a mastermind of email and SMS marketing strategies for e-commerce brands.

In this episode, Andy and Bill delve deep into the ever-evolving digital landscape, discussing the cautious use of AI in content creation and targeted promotions. They navigate the strict waters of SMS privacy laws and how to maximize its distinct high open rates without overwhelming your customers.

As they explore best practices in email and SMS, Ben breaks down segmentation strategies that distinguish between prospects, existing customers, and valued VIPs and warns against the pitfalls of over-segmentation, even during busy periods like Black Friday.

Tune in as Ben shares success stories, practical tools for enhancing deliverability and engagement, and Noble's ambitious guarantee to make clients a dollar per subscriber in record time—or work for free until they do.

So whether you’re a beauty, fashion, health, or wellness e-commerce brand or just keen on growing your online presence wisely, this episode is packed with insights to help you make each click count. Don't miss Ben's insider tips on list growth and the fine balance between proactive marketing and user privacy.

Let's get set to learn, adapt, and grow with Ben Billups. Here we go!

Learn more:

Website

ABOUT THE HOST:

Google Shopping – PMAX or Standard Shopping, Which Should You Use? with Jeff Pratt

Andy Splichal — Fri, 08 Mar 2024 09:00:00 -0700

Podcast Episode 190 of the Make Each Click Count Podcast features Jeff Pratt discussing Google Shopping campaigns, focusing on the comparison between Performance Max and standard shopping.

Jeff, a seasoned digital advertising expert, shares insights on the benefits and preferences for these campaign types, bid strategies, and his contribution to Make Each Click Count University. The conversation also touches on Jeff's experience with social media advertising, including the rising platform TikTok, and his success with Google and Bing advertising.

Tune in to discover valuable tips for setting up successful campaigns and understanding the evolving landscape of digital marketing.

Learn more:

Google Performance Max - Shopping Ads Only

ABOUT THE HOST:

Can I Patent It? What Ecommerce Companies Should Know About Trademarks, Copyrights and Patents with Dan Kimbell

Andy Splichal — Fri, 01 Mar 2024 09:00:00 -0700

Podcast Episode 189 of the Make Each Click Count Podcast features Dan Kimbell, an intellectual property attorney, to discuss patents, intellectual property, and a whole lot more.

In this discussion, Andy and Dan dive headfirst into the critical and often intimidating realm of patents, trademarks, copyrights, and trade secrets. You'll learn everything an e-commerce company needs to know to protect their products and brands, from the frontlines of their online platforms to the global marketplace.

Dan shares invaluable insights on combating copyright and trademark infringement, offering actionable advice for companies facing the nightmare of having their products illegally replicated and undersold. Andy and Dan also discuss practical methods, such as the use of hologram stickers for product authentication and leveraging tools like domain dispute procedures.

For inventors and entrepreneurs safeguarding their creations, Dan stresses the importance of robust NDAs and gives a breakdown of why careful review of these agreements is a must.

By the end of this episode, we want you to walk away with the knowledge to persist, seek help, and learn from mistakes on your entrepreneurial journey. So, buckle up for an enlightening episode packed with tips and tales that could very well shape the future security of your online business.

Episode Action Items:

To find more information about Dan:

http://CanIPatentIt.com

http://SafeguardYourIP.com

www.calendly.com/canipatentit

Facebook

ABOUT THE HOST:

Yes - When Done Right, SEO Still Works with Josh Bachynski

Andy Splichal — Fri, 23 Feb 2024 09:00:00 -0700

Podcast Episode 188 of the Make Each Click Count Podcast features Josh Bachynski, SEO AGI and CEO of SEO Copilot, to unravel the complexities of modern search optimization.

Josh is here to shed light on how cutting-edge AI systems, like Transformer-based models GPT and Bert, are revolutionizing the way content is analyzed and ranked. He's going to correct some common misconceptions by clarifying that large updates to your website won't necessarily raise red flags with Google and how quickly we can expect to see the fruits of our SEO labor.

In a world where inbound links are under the vigilant watch of Google's spam patrol, Josh advises against the risky business of buying links and, instead, points us towards creating authoritative content that reverberates with Google's AI. For SEO newcomers, he emphasizes the potency of following on-page signals and delivering truly helpful content without breaking the bank.

But that's just the tip of the iceberg. Josh will delve into the world of SEO Copilot, his AI-powered tool, illustrating how it can create out-of-the-box quality content, fine-tuned to satisfy Google's EAT criteria. Plus, he offers a peek into his masterclass aimed at catapulting SEO beginners to new heights.

Throughout this episode, Josh affirms that investing in a solid SEO strategy is non-negotiable for online success. With an unflinching look at the future of AI in SEO and an exclusive 14-day trial offer for SEO Co-Pilot, we're set to unlock the secrets of leveraging smart AI for smart SEO gains.

Episode Action Items:

To find more information about Josh:

ABOUT THE HOST:

Keys to Launching and Exiting An Amazon Business with Robb Green

Andy Splichal — Fri, 16 Feb 2024 09:00:00 -0700

Podcast Episode 187 of the Make Each Click Count Podcast features Robb Green, an experienced entrepreneur and podcast host.

In this episode, Robb shares his invaluable insights on building businesses with the end goal in mind — selling them for a tidy profit.

Andy and Robb tackle the challenges of navigating the complex Amazon ecosystem, from understanding crucial metrics to effective strategies for increasing product visibility. Robb emphasizes the importance of quality products, genuine reviews, and the fine art of reverse engineering success. He's also giving us a peek into his personal entrepreneurial journey, revealing how the "I'm the one" mantra propelled his family towards business success.

You'll learn when to invest in advertising, the perks of platforms such as Shopify and TikTok Shops, and why it's absolutely critical to have your financials pristine when preparing for a sale. Robb is not just about launching and scaling — he's also on the lookout for e-commerce businesses to buy, especially those manufacturing in North America.

Episode Action Items:

To find more information about Robb:

Website

ABOUT THE HOST:

Conquering Challenges on the Road to 7 Figures with Ben Sturtevant

Andy Splichal — Fri, 09 Feb 2024 09:00:00 -0700

Podcast Episode 186 of the Make Each Click Count Podcast features Ben Sturtevant, CEO of Elite360.

Ben discusses conquering challenges on the road to seven figures. Ben shares insights into Elite360, an all-in-one digital marketing platform designed to bridge the gap between cutting-edge technology and marketing strategy. From pre-built digital marketing systems to AI integrations, Ben explains how their platform helps businesses accelerate growth and see immediate results.

The conversation delves into the importance of self-auditing marketing strategies to identify and address "leaky bucket" issues, offering valuable advice for entrepreneurs looking to work less and make more.

Join Andy and Ben as they explore the world of digital marketing and how to maximize your online marketing dollars.

Episode Action Items:

To find more information about Ben:

ABOUT THE HOST:

Important Lessons For Running Successful FB Ads In 2024 with Aleksandar Hadzhiyski

Andy Splichal — Fri, 02 Feb 2024 09:00:00 -0700

Podcast Episode 185 of the Make Each Click Count Podcast features Aleksandar Hadzhiyski, the Founder & CEO of Titan Agency Marketing Ltd.

Andy and Aleksandar dive into the important lessons for running successful Facebook ads in 2024, providing valuable insights for e-commerce businesses. Aleksandar shares his expertise on why e-commerce companies should consider using Facebook ads, the types of companies that do well with these ads, and the common mistakes that lead to unsuccessful ad campaigns. He also discusses his approach to testing, using AI in Facebook ads, and the services provided by Titan Agency.

This episode is packed with actionable advice and valuable strategies for anyone looking to boost their online marketing efforts. Tune in to gain valuable insights from this expert in the field.

Episode Action Items:

To find more information about Aleksandar:

Masterclass

ABOUT THE HOST:

Amazon Seller Tips For 2024 Including What’s New with Cameron Messick

Andy Splichal — Fri, 26 Jan 2024 09:00:00 -0700

In this episode, Cameron shares the astonishing success of his Christmas coal product and the clever advertising strategies that propelled its organic rankings. He shares how his course on Make Each Click Count University – Make Money Selling on Amazon in Three Easy Steps – encapsulates the wisdom for beginning a triumphant Amazon journey.

Furthermore, Andy and Cameron decode the pivotal role of Amazon posts, repricing tools, and the importance of standout product listings. Cameron discusses how transitioning to FBA fulfillment can boost sales by 15% and the caveats that may influence a seller's choice to forego this option.

Plus, a glance into Amazon's evolving landscape from the new freight service to the creators' program and the vine program for garnering initial reviews. Andy and Cameron touch upon the crucial questions to ask when hiring an agency to optimize your Amazon presence.

And intriguingly, we'll get a sneak peek at Cameron Messick's upcoming book "Create and Launch Your Amazon Bestseller," written to help you elevate your sales to bestseller status. All this and key insights on how to effectively sell your brand, not just products, on the Amazon platform.

So, tighten your seatbelts as Cameron unpacks a bundle of actionable tactics that might just revolutionize your approach to Amazon selling.

Episode Action Items:

To find more information about Cameron:

cameron@trueonlinepresence.com

Make Money Selling on Amazon in Three Easy Steps

ABOUT THE HOST:

The AI Tools You Should Know For Growing Your Ecommerce Business with Brendan Jowett

Andy Splichal — Fri, 19 Jan 2024 09:00:00 -0700

Podcast Episode 183 of the Make Each Click Count Podcast features Brendan Jowett, the owner of Inflate AI Agency.

Brendan Jowett discusses the topic of AI tools for growing your e-commerce business. Brendan shares insights into the potential of AI, its applications, and its impact on businesses. From using AI for content generation to building chatbots and digital assistants, Brendan sheds light on the power of embracing AI technology.

Tune in to learn about the challenges and successes of integrating AI into business processes, as well as the possibilities it offers for accelerating sales and profits. Whether you're a skeptic or a keen adopter of AI, this episode will give you a fresh perspective on the future of e-commerce.

Episode Action Items:

To find more information about Brendan:

ABOUT THE HOST:

Using AI To Create Your Ecommerce Ads with Daniel Maloney

Andy Splichal — Fri, 12 Jan 2024 09:00:00 -0700

Podcast Episode 182 of the Make Each Click Count Podcast features Daniel Maloney, the CEO and Co-Founder at Tailwind.

You'll get an insider's look at how Tailwind, traditionally known for its prowess in automating Pinterest and Instagram marketing, has evolved. Tailwind is breaking new ground by using artificial intelligence to empower small businesses, helping them seamlessly transition into the multichannel marketing arena with a particular focus on e-commerce.

Andy and Daniel explore the innovative tools that Tailwind has developed, including their automated ad campaign creation and their generative copy side, Ghostwriter, that is revolutionizing marketing with over 50 different use cases. Daniel will share how his decade-long journey with AI and strategic acquisition of Nectar Nine have contributed to the game-changing marketing technology that Tailwind brings to the table today.

Expect to hear compelling success stories, like that of a user who could propose to their future in-laws, thanks to the efficiency of Tailwind's services. From discussing the crucial books that have shaped his entrepreneurial journey to the company's considerate fee structures, this episode is packed with heartfelt advice and practical tips for your business.

And don't miss the part where Andy and Daniel delve into the human impact of Tailwind's automated solutions that allow business owners to manage their marketing campaigns effectively, so they can focus on what truly matters in their lives.

Episode Action Items:

To find more information about Daniel:

ABOUT THE HOST:

Mistakes To Avoid When Building Your eCommerce Brand with Maureen Mwangi

Andy Splichal — Fri, 05 Jan 2024 09:00:00 -0700

Podcast Episode 181 of the Make Each Click Count Podcast features Maureen Mwangi, the founder and CEO of Startward Consulting.

Maureen emphasizes the importance of being the voice of the customer and using data to make informed decisions in scaling a product-based brand. She shares actionable steps for audience engagement and increasing sales from existing customers, highlighting the value of connecting with the audience at a deeper level.

Throughout the conversation, Maureen provides insights into customer experience, adding new products to a brand, and the changing landscape of consumer demands with the rise of AI. She also offers valuable advice for entrepreneurs and shares a success story that highlights the effectiveness of her approach.

Join Andy and Maureen as they delve into the world of e-commerce brand building and discover practical strategies for accelerating sales and profits.

Episode Action Items:

To find more information about Maureen:

Website

ABOUT THE HOST:

Using AI To Create Content & Boost Your SEO Rankings with Alexander De Ridder

Andy Splichal — Fri, 29 Dec 2023 09:00:00 -0700

Podcast Episode 180 of the Make Each Click Count Podcast features Alexander De Ridder, the Co-Founder and CTO of SmythOS.

Alexander sheds light on how AI is reshaping the landscape of content creation and SEO rankings. He brings to the table an argument for why businesses should prioritize AI integration to boost productivity, stay competitive, and embrace the omnichannel nature of SEO.

Alexander shares his take on the new age of platforms like ChatGPT, TikTok, and YouTube shorts, and his perspectives on creating content that stands out in an AI-dominated future. Learn how SmythOS is using AI to predict Google rankings and how AI agents could herald a new era of job opportunities with roles like multi-agent system engineers, or MAZE.

Get ready to explore emergent AI capabilities, the intriguing idea of collective consciousness among AI models, and what it means for SaaS companies as they navigate this new terrain.

Stay tuned as Andy and Alexander discuss the intricacies of SEO strategies, the role SmithOS plays in this revolutionary shift, and how you can connect with Alexander to learn more about their groundbreaking work.

Episode Action Items:

To find more information about Alexander:

ABOUT THE HOST:

Key Logistics of Oversees Product Sourcing with Refael Elbaz

Andy Splichal — Fri, 22 Dec 2023 09:00:00 -0700

Podcast Episode 179 of the Make Each Click Count Podcast features Refael Elbaz, the founder of Unicargo, a freight forwarding and warehouse company.

Andy and Refael explore the crucial effort and dedication required to thrive in the Amazon marketplace and learn valuable insights on overcoming the challenges of international trade and sourcing products outside the US. Refael will share his knowledge on the importance of selecting the right logistics partner and the vital aspects of shipping processes during and after the COVID pandemic's drastic impact on the industry.

From understanding import duties and ensuring compliance with market regulations, to getting products safely and efficiently from the factory floor to Amazon's FBA warehouses, this episode is all about making informed decisions that count.

Episode Action Items:

To find more information about Refael Elbaz:

ABOUT THE HOST:

Thought Building A Mobile App Was Out of Reach? Think Again with Campbell Paton

Andy Splichal — Fri, 15 Dec 2023 09:00:00 -0700

Podcast Episode 178 of the Make Each Click Count Podcast features Campbell Paton, the co-founder and CEO of StoreLab.

The discussion centers around the significance of mobile apps for e-commerce companies, focusing on increasing conversion rates, the effectiveness of push notifications, and strategies for retention.

Campbell shares success stories and challenges encountered while shedding light on the impact of app commerce and the future of e-commerce. Learn practical insights and valuable advice on leveraging mobile apps for business growth.

Tune in to discover the untapped potential of app commerce in today's digital landscape.

Episode Action Items:

To find more information about Campbell Paton:

Website

ABOUT THE HOST:

Email Marketing What You Need To Know During The Holidays with Scott Cohen

Andy Splichal — Fri, 08 Dec 2023 09:00:00 -0700

Podcast Episode 177 of the Make Each Click Count Podcast features Scott Cohen, the VP of Strategy and Marketing at InboxArmy.

Andy and Scott dive deep into the value of a meticulous email audit, the significant role of broadcast email analysis, and the power of personalization in customer segmentation. Scott shares his insights on how AI is reshaping customer engagement, and he sheds light on the challenges of privacy and email deliverability in this tech-savvy era.

Scott shares about the journey of winning strategies - from cart abandonment tactics to seasonal content adjustments - that have led to substantial conversion boosts for businesses like a noted mattress retailer that he has worked with. And if you're gearing up for the holiday season, pay close attention as Scott delivers actionable advice on how to make your email campaigns count!

Featuring real-world success stories and practical tips for any budget, our conversation will explore whether to outsource your email marketing or keep it in-house, the importance of a thorough marketing calendar, and selecting the right email service provider for your business needs.

So, whether you're a retailer, an e-commerce giant, or just looking to learn more about effective email marketing strategies, stay tuned—this episode is packed with insights to help you 'get your email ducks in a row' and drive incredible ROI for your business.

Episode Action Items:

To find more information about Scott Cohen:

ABOUT THE HOST:

The Key Elements You Need to Be Successful With DTC Facebook Ads with Nigel Thomas

Andy Splichal — Fri, 01 Dec 2023 09:00:00 -0700

Podcast Episode 176 of the Make Each Click Count Podcast features Nigel Thomas, the CEO of Alpha Inbound.

Nigel's compelling storytelling brings to life how in-depth customer research ignited a creative breakthrough, leading to a whopping $200,000 revenue video campaign. He underscores the undeniable power of a quality product and warns against the pitfalls of marketing without substance.

Nigel gives a sneak peek into his agency's fee structure and their holistic approach to client success, revealing how a tactical discovery call could lay out a profitable six to twelve-month roadmap for your business.

This episode is about foundational wisdom, focusing on the customer experience, and revolutionizing business strategies. Nigel emphasizes the necessity of first-party data and highlights the potential of user-generated content in the evolving digital ad space.

Moreover, Nigel shares valuable advice for businesses on maintaining a strong lifetime value-to-customer acquisition cost ratio and the role of word of mouth in sustainable growth.

Stay tuned for actionable tips and revelations on building a team culture based on principles and values, understanding backend economics, and the secrets of choosing the right advertising agency.

Episode Action Items:

To find more information about Nigel Thomas:

ABOUT THE HOST:

Defining Success Within The Ecommerce Journey with Kelley Thornton

Andy Splichal — Fri, 24 Nov 2023 09:00:00 -0700

Podcast Episode 175 of the Make Each Click Count Podcast features Kelley Thornton, the founder of Purchase Point LLC.

Kelley shares his wealth of knowledge from his unique journey in e-commerce. He delves into how he overhauled his business model, switching to a subscription platform with branded products, his use of AI, how he's managed to decrease churn rate, and why defining a customer avatar is so critical. Furthermore, Kelley sheds light on why he ventured into men's skincare and how their company is transforming men's skincare routines with its high-quality, highly effective products.

Listen to this episode to get your dose of ecommerce insights and learn from a game-changer in the industry.

Episode Action Items:

To find more information about Kelley Thornton:

ABOUT THE HOST:

Using AI To Supercharge Your SEO With Ryan Doser

Andy Splichal — Fri, 17 Nov 2023 09:00:00 -0700

Podcast Episode 174 of the Make Each Click Count Podcast features Ryan Doser, founder of ThriveOneFive Media.

Ryan shares his insights on the changing landscape of SEO and how AI can be a game-changer in boosting search engine rankings. From discussing the importance of credibility and experience to uncovering the power of AI tools like SEO Writing AI, Ryan dives deep into the world of search engine optimization.

Join Andy and Ryan as they explore how you can harness the potential of AI to accelerate your sales and profits.

Episode Action Items:

To find more information about Ryan Doser:

ThriveOneFive Media

ABOUT THE HOST:

Ways To Maximize Your Valuation When Selling A Business With Nick Weiksner

Andy Splichal — Fri, 10 Nov 2023 09:00:00 -0700

Podcast Episode 173 of the Make Each Click Count Podcast features Nick Weiksner, the CEO of South Col.

Nick shares his insights on the entrepreneur-friendly approach South Pole uses to align its interests with your success, to the importance of having clean books for potential purchasers. He also talks about the unique investment approach South Pole takes, sharing risks alongside entrepreneurs to ensure a fair and fruitful business deal.

Nick discusses a success story from his portfolio and the strategies they employed to enhance operational efficiency, decrease customer acquisition costs, and optimize order fulfillment.

Episode Action Items:

To find more information about Nick Weiksner:

South Col

ABOUT THE HOST:

7 Secrets To An Amazing Life with Jeff Buehner

Andy Splichal — Fri, 03 Nov 2023 09:00:00 -0700

Podcast Episode 172 of the Make Each Click Count Podcast features Jeff Buehner, the best-selling author of the book The Sultan's Seven Secrets.

In this episode, Jeff Buehner shares his incredible journey and how he discovered the writings of the richest man who ever lived, Sultan Musa of Mali. This episode delves into Jeff's personal experience and how he was introduced to Sultan Musa's writings and shares how he was immediately drawn to the wisdom and teachings of Sultan Musa and how he used these secrets to transform his own life. Andy and Jeff explore the fascinating background of Sultan Musa, his impoverished beginnings, and the near-death experience that led him to meet a man of light and love who taught him the secrets of the universe.

Throughout the episode, Jeff divulges the journey of writing his book, detailing the impact of Sultan Musa's manuscript on his life and the profound changes he experienced as he applied the secrets to his own life.

While we won't give away the secrets here, this episode is a must-listen for anyone seeking a transformation in their life.

Episode Action Items:

To find more information about Jeff:

The Sultan's Seven Secrets

ABOUT THE HOST:

Why Ecommerce Email is More Than Just Email? with Adam Butt

Andy Splichal — Fri, 27 Oct 2023 09:00:00 -0700

Podcast Episode 171 of the Make Each Click Count Podcast features Adam Butt, the CEO of Noticed.

In this episode, Andy and Adam dive into the world of e-commerce, multitouch attribution, and email marketing strategies. Adam reflects on turning 40 and feeling old while sharing the challenges and successes in business. They explore the importance of a multi-channel approach, understanding consumer behavior, and the power of customer retention.

Plus, Andy and Adam discuss the evolving landscape of email engagement and the key factors that drive successful campaigns. Join them as they navigate through the world of e-commerce and digital marketing to help you with your business. So sit back, relax, and let's dive into today's episode

Episode Action Items:

To find more information about Adam:

Noticed website

ABOUT THE HOST:

Complete Website Redesign Achieved Within a Single Day? Seriously? with Miranda Imperi

Andy Splichal — Fri, 20 Oct 2023 09:00:00 -0700

Podcast Episode 170 of the Make Each Click Count Podcast features Miranda Imperi, the founder of Marketing Juice, a marketing company catering to small and medium-sized local businesses.

Andy Splichal is particularly fascinated by Miranda's one-day website service, as he recently went through a lengthy five-month process for his agency's website redesign. In this episode, Miranda explains how she came up with the idea and the key factor behind achieving such a quick turnaround time. She emphasizes that the time-consuming aspect of website development is not the actual coding and design but rather the back-and-forth communication with clients.

Miranda highlights that with the advancements in website functionality over the years, there's no need to start from scratch for every business. Instead, she focuses on customizing existing templates and creating conversion optimization pathways tailored to each client's needs. What sets Miranda's service apart is that she invites clients to work with her in real time as she designs their websites, providing immediate feedback and simultaneously teaching them how to utilize the backend.

Not limited to just small businesses, Miranda also offers one-day website designs for e-commerce businesses. While she primarily operates locally in northern Ohio, she is open to working with clients from anywhere, even virtually.

Tune in to this eye-opening episode as Miranda sheds light on her unique approach to website redesigns and shares her thoughts on prioritizing user experience and conversion rates. She also discusses the importance of understanding target demographics and designing websites that cater to their preferences. Miranda provides valuable insights into the world of quick website transformations and offers a fresh perspective on the show.

Episode Action Items:

To find more information about Miranda:

Marketing Juice website

ABOUT THE HOST:

Incorporating AI to Improve Your Customer Experience with Csaba Zajdo

Andy Splichal — Fri, 13 Oct 2023 09:00:00 -0700

Podcast Episode 169 of the Make Each Click Count Podcast features Csaba Zajdo, the Founder of OptiMonk. We discuss understanding the ideal customers for companies to uncovering how smart personalization benefits different ecommerce markets, such as WooCommerce and Magento.

Discover how smart personalization can supercharge your Google Ads campaign, leading to improved conversions and increased time spent on your website. Csaba and Andy unveil how AI-generated elements can revolutionize your sales pages and effortlessly create engaging content for hundreds or thousands of product pages.

Learn about the power of A/B testing, as Csaba delve into the process of comparing original content with upgraded content. Uncover the secrets to creating personalized landing pages based on specific keywords, and how you can optimize your website with tracking templates and UTM keyword parameters.

Csaba also explore real-life success stories, with deep sea brands experiencing significant uplifts in conversion rates and actual sales. By implementing better copy and enhancing relevance, motivation, and benefit-driven content, you can increase not only your conversion rates but also your average order value.

But the benefits don't stop there. The AI-driven tools, including the Smart A/B Testing, Smart Personalizer, and Smart Product Page Optimizer, can automate 99% of manual tasks, save you time and effort, and significantly impact your D2C website's conversion rates.

Join Andy and Csaba as they discuss how AI can enhance the customer experience, improve relevancy, and optimize your website's content, images, and videos. And don't miss the exclusive insights into the upcoming AI-driven features that will revolutionize the industry.

Episode Action Items:

To find more information about Csaba:

OptiMonk

ABOUT THE HOST:

Shifting Terrain and Smart Choices: Strategic Marketing in Motion with Michael Pomposello

Andy Splichal — Fri, 06 Oct 2023 09:00:00 -0700

Podcast Episode 168 of the Make Each Click Count Podcast features Michael Pomposello, the Founder and Managing Partner of Blue Polo Interactive.

In today's episode, we dive into the world of influencer marketing in the medical space, specifically focusing on their recent collaboration with a LASIK practice in California. We discuss how we've harnessed the power of fitness influencers to showcase the transformative effects of LASIK on their vision and careers.

Throughout this episode, we share practical strategies and creative methods that we've developed to optimize influencer marketing efforts. We also discuss the importance of measuring and monitoring these campaigns to ensure maximum impact.

Recently, we've noticed a trend in the industry––the integration of influencer marketing with native ads on platforms like TikTok, YouTube Shorts, Facebook, Instagram, and Meta platforms. By combining these efforts, Michael and his team have seen even greater results and elevated reach for our clients. Now, as they focus on optimizing a low budget for marketing, we explore how to make every cent count. From Meta and Facebook targeting to capturing organic SEO and social media reach, Michael shares expert advice on maximizing impact with limited resources.

But remember, it's not just about the budget––it's about having a clear understanding of your brand and target audience. We'll guide you through the process of setting realistic budget expectations and goals to avoid limiting your testing.

So, whether you're a seasoned marketer or just starting out, get ready for an episode filled with actionable strategies, insider tips, and real-world examples of how to elevate your influencer marketing game with limited resources.

Episode Action Items:

To find more information about Michael:

Company Website

ABOUT THE HOST:

Increasing Conversions Using a UX Centrix Approach with Justin Max

Andy Splichal — Fri, 29 Sep 2023 09:00:00 -0700

Podcast Episode 167 of the Make Each Click Count Podcast features Justin Max, the founder of Spark DSG, a digital design and development agency that works to solve complex business problems with measurable outcomes.

In today's episode, we have a special guest, Justin Max, from a company that works across multiple industry verticals, helping businesses navigate the ever-changing digital landscape.

Join Andy and Justin as they dive into the world of user-centric design and the importance of understanding customer objectives, thoughts, and feelings. Justin shares insights from his company's experience working with diverse industries like healthcare, fashion, and home goods. Discover how they solve complex problems with digital products and specialize in B2B solutions.

Get ready to learn about Justin's company's unique project lifecycle process and the importance of user interviews in uncovering unmet needs and improving usability. Plus, gain valuable insights into the world of e-commerce and UX design.

Episode Action Items:

To find more information about Justin:

www.sparkdsg.com

ABOUT THE HOST:

Standing Out From The Crowd Inside Social Media With Jake Hay

Andy Splichal — Fri, 22 Sep 2023 09:00:00 -0700

Podcast Episode 166 of the Make Each Click Count Podcast features Jake Hay, the Partner of Head of Business Development at PopShorts.

Jake then dives into a captivating discussion on his experiences with influencer marketing, including a unique campaign that involved a mystery scavenger hunt and generated extensive press coverage. Learn how this innovative approach can make a tremendous impact on your marketing efforts.

But it doesn't stop there. Jake also shares valuable insights on the challenges and costs associated with TikTok influencer marketing, highlighting the importance of having the right team and resources. Discover why influencer marketing may not be suitable for every product and how to optimize your marketing channels for maximum customer acquisition.

Join us in this episode to explore the evolving landscape of influencer marketing, strategies to succeed as an influencer, and the groundbreaking role of AI in finding the perfect creators to align with your brand.

Episode Action Items:

To find more information about Jake:

Jake@popscharts.com

www.popshorts.com

ABOUT THE HOST:

Google Insider Secrets from A Former Google Employee with Ben Lund

Andy Splichal — Fri, 15 Sep 2023 09:00:00 -0700

Podcast Episode 165 of the Make Each Click Count Podcast features Ben Lund, the founder of Rise Marketing Group. Ben is a 14+ digital veteran and a former Googler. Throughout his career he’s worked at Yahoo!, RKG Ad Agency (Currently Merkle), and Google. What excites Ben is seeing firsthand how our marketing strategies can drive business growth for our clients.

In this episode, Andy and Ben dive deep into the importance of having solid tracking for your ad accounts. Ben stresses the significance of setting up the Pixel on your site and connecting Google Analytics, as well as establishing proper conversion events. Without proper tracking, your advertising efforts can become a gamble.

Ben and Andy discuss the benefits of hiring a developer to ensure correct setup and touch on the motivations behind Google reps' calls. Plus, we have some exciting news about two courses that can enhance your marketing skills.

Episode Action Items:

To find more information about Ben:

www.risemkg.com

ABOUT THE HOST:

What You Need To Know About Email Deliverability with Nicolas Toper

Andy Splichal — Fri, 08 Sep 2023 09:00:00 -0700

Podcast Episode 164 of the Make Each Click Count Podcast features Nicolas Toper, the co-founder of Inboxbooster, an online software that helps businesses avoid spam folders.

In this episode, we explore why email deliverability matters and how it can impact your business. Nicolas shares his insights into the importance of maintaining open communication channels and preventing your messages from being relegated to the dreaded spam folder. We also discuss the key indicators that signal a deliverability issue, as well as the common misconceptions surrounding this topic.

But it doesn't stop there. Nicolas reveals the unique approach that Inboxbooster takes to solve deliverability problems. Instead of trying to outsmart the spam filters, Andy and Nicolas shed light on the inner workings of these filters, using artificial intelligence to analyze why certain emails end up in spam. By understanding the rules and guidelines set by these filters, businesses can fine-tune their email strategies for optimal deliverability.

Episode Action Items:

To find more information about Inboxbooster:

www.inboxbooster.com

ABOUT THE HOST:

Building A Great Social Media Presence With Eric Elkins

Andy Splichal — Fri, 01 Sep 2023 09:00:00 -0700

Podcast Episode 163 of the Make Each Click Count Podcast features Eric Elkins, the CEO of Wide Focus, a Denver-based agency specializing in organic and paid social strategies. With over 25 years of experience helping companies increase visibility and revenue, Eric is a seasoned strategist, author, and professional speaker.

During our conversation, Eric and Andy delve into the common problems clients face when seeking social media management, such as underperforming or inconsistent efforts. Eric sheds light on the importance of tying social media to business goals and showcasing tangible results. We also explore how measuring ROI is crucial in determining the success of online reputation management, community management, and content creation.

Speaking of content creation, Eric offers valuable insights on how his agency works with clients to produce engaging content, whether through leveraging existing assets, collaborating with content creators, or utilizing tools like Bilow. We also discuss the impact of different types of content, with video snippets being the most engaging and effective.

If you've ever wondered how to kick-start your social media presence or improve your current strategies, this episode is a must-listen. Get ready to unlock the secrets to building a successful social media presence with our expert guest, Eric Elkins. Let's dive in!

Episode Action Items:

To find more information about Eric:

https://www.widefoc.us/

ABOUT THE HOST:

Lessons Learned Through A Life of Ecommerce with Michael Hixson

Andy Splichal — Fri, 25 Aug 2023 09:00:00 -0700

Podcast Episode 162 of the Make Each Click Count Podcast features Michael Hixson, the President and Founder of Ecommerce Growth Strategies. With 16 years of experience, he is an accomplished, results-driven professional specializing in e-commerce strategy, digital marketing, and e-commerce marketplaces.

Listen as Michael shares his story of starting eCommerce in the 2000s, initially focusing on Google search ads and optimizing the SEO on his own. Michael initially managed the tasks himself due to budget constraints and as the income increased, he started hiring others.

In this episode, Michael and I talk about the changes in eCommerce for almost two decades. Advertising costs have risen substantially, necessitating higher investments for effective results. For new entrants, the key suggestion is to prioritize uniqueness.

Episode Action Items:

To find more information about Michael:

https://www.ecommgrowthstrategies.com/

ABOUT THE HOST:

Talking Analytics – Why It’s Important with Jo Davis

Andy Splichal — Fri, 18 Aug 2023 09:00:00 -0700

Podcast Episode 161 of the Make Each Click Count Podcast features Jo Davis, an experienced retail strategist with over 20 years of expertise in product and marketing. She is the Chief Operating Officer at Sweet Analytics where they have a strong interest in merging data science and creativity to fuel brand growth.

Jo shares why having proper analytics is important to enhancing business performance and growth. She speaks about how they emphasize first-party data accuracy, often differing by 5-10% from GA4. She discusses the process involving collecting comprehensive customer data to create a powerful profile for each individual.

Listen as Jo and I talk about "Sweet Intelligence" (SI), a specialized version of AI tailored to the needs, quality data being the foundation. Learn why having actionable intelligence is crucial for informed decision-making and business growth.

Episode Action Items:

To find more information about Jo:

https://sweetanalytics.com/

ABOUT THE HOST:

Why Companies Should Add More Focus To Their PR Efforts With Christine Wetzler

Andy Splichal — Fri, 11 Aug 2023 09:00:00 -0700

Podcast Episode 160 of the Make Each Click Count Podcast features Christine Wetzler, the President of Pietryla PR & Marketing; a Forbes & Entrepreneur Contributor, and the Managing Editor of BoostFrontline.com.

Christine shares why it's important to maintain a high-touch approach that creates a genuine connection between the customers and the brand. She discusses the elements inseparable from a successful business strategy.

Christine and I talk about some of the most effective methods they've discovered for securing PR for their clients starting with well-defined messaging and determining the most effective communication channels for successful PR efforts. Christine also emphasizes how ensuring effective messaging strongly reflects the intended messages and brand identity.

Episode Action Items:

To find more information about Christine:

https://pietrylapr.com/

christine@pietrylapr.com

ABOUT THE HOST:

5 Ways To Boost eCommerce Conversion, Revenue and Profitability with Kevin Howe

Andy Splichal — Fri, 04 Aug 2023 09:00:00 -0700

Podcast Episode 159 of the Make Each Click Count Podcast features Kevin Howe, the President and Co-Founder of Three29, a Sacramento-based web design, and online advertising group that believes online and mobile marketing solutions provide the best ROI and brand reach available to businesses.

Kevin Howe, emphasizes the importance of PageSpeed for e-commerce websites, which is often overlooked. He discusses the checkout flow in e-commerce and the battle between single-page and multi-page checkout processes. He highlights the importance of understanding how customers move through the checkout process to increase purchase commitment. Kevin also talks about customer expectations regarding free shipping and why it is important to make customers aware of how they can qualify for free shipping to improve conversion rates and average order value (AOV).

In this episode, listen as Kevin and I discuss the importance of considering buying psychology in marketing. Kevin recommends maintaining consistency between the ad and product page imagery and messaging to keep the emotional connection intact. Find out the impact of e-commerce tools like Shopify on website design and user experience.

Episode Action Items:

To find more information about Kevin:

Three29

ABOUT THE HOST:

Launching A Business Using Crowdsource Funding with Will Ford

Andy Splichal — Fri, 28 Jul 2023 09:00:00 -0700

Podcast Episode 158 of the Make Each Click Count Podcast features Will Ford, the President and Co-Founder of LaunchBoom, an online platform that empowers creators, founders, and entrepreneurs to test, launch, and scale their product ideas through crowdfunding and beyond.

Discover from Will why crowdfunding like Kickstarter and Indiegogo reduces financial risk and allows startups to succeed faster compared to traditional methods. Find out some of the best-performing categories on Kickstarter with the help of Will!

Listen to Andy and Will as they talk about how LaunchBoom has evolved its business model to offer better support for crowdfunding campaigns. Learn how all clients who go through the LaunchBoom system and meet the necessary metrics to ensure successful crowdfunding campaigns have a 100% success rate.

Episode Action Items:

To find more information about Will:

LaunchBoom

ABOUT THE HOST:

Empathetic Marketing – Is It The Secret To Increasing Conversions? with Emily Lyman

Andy Splichal — Fri, 21 Jul 2023 09:00:00 -0700

Podcast Episode 157 of the Make Each Click Count Podcast features Emily Lyman, the founder of Branch and Bramble. Emily worked with top global companies for well over a decade before founding Branch & Bramble in 2016 to help drive real results for businesses that create a better world. She champions the kind of digital marketing that is backed by data and valuable to both the brand and the customer.

Listen to Emily as she discusses why decision-making is deeply connected to emotions and how empathetic marketing recognizes the power of emotions in influencing consumer behavior and uses this understanding to drive positive business outcomes. She shares how they follow a five-step empathetic marketing process to ensure empathy is integrated at every level of their clients' marketing programs.

Join Andy and Emily as they talk about the importance of A/B tests in all different platforms using the empathy scorecard with data on consumers' values resulting in a significant increase in engagement and clicks.

Episode Action Items:

To find more information about Emily:

emily@branchandbramble.com

branchandbramble.com/empathetic-marketing

ABOUT THE HOST:

Modern Strategies For Creating Your Brand Identity with Chris Sullivan

Andy Splichal — Fri, 14 Jul 2023 09:00:00 -0700

Podcast Episode 156 of the Make Each Click Count Podcast features Chris Sullivan, the co-founder and executive technical director at Kworq. He co-founded Kworq because they found that the narrative and emotion was slowly being drained out of advertising and replaced with buzzword-y technology.

Chris discusses establishing brand identity that should ideally begin from day one, but the extent of development depends on factors such as market exploration and customer feedback. He shares how to avoid the mistake of imitating the companies' competitors .

Join Andy and Chris as they talk about the necessity of having clear and intuitive navigation on a website to avoid confusing customers. They also empasize how social media plays a crucial role in establishing a brand's voice and connecting with the younger generation.

Episode Action Items:

To find more information about Chris and Kworq, email:

hello@kworq.com and newbiz@kworq.com

ABOUT THE HOST:

Successfully Navigating Online Marketing For Profit with Dan Kahn

Andy Splichal — Fri, 07 Jul 2023 09:00:00 -0700

Podcast Episode 155 of the Make Each Click Count Podcast features Dan Kahn, the CEO of Kahn Media. Following an accomplished career as an automotive journalist, he shifted focus and founded Kahn Media in 2008. Kahn Media is more than just a public relations agency – it is a full-service integrated marketing firm.

Dan shares why they believe in understanding their audience before attempting to engage with them. Learn how they gather the necessary information to create a customer avatar during the two-month research period.

In this episode, Andy and Dan talk about content creation as an agency and the landscape of media and PR, the significant changes in recent years, and why it is necessary for today's marketing.

Episode Action Items:

To find more information about Dhan, go to:

https://kahnmedia.com/

ABOUT THE HOST:

How To Scale Your E-Commerce Business With Successful Affiliate Programs with Noah Tucker

Andy Splichal — Fri, 30 Jun 2023 09:00:00 -0700

Podcast Episode 154 of the Make Each Click Count Podcast features Noah Tucker, the founder & CEO at Social Snowball. Social Snowball specializes in helping innovative Direct to Consumer companies scale with affiliate and referral programs.

Noah discusses partnerships and marketing where a commission is paid for driving conversions. He shares how coupon sites and their impact on affiliate marketing have become a significant concern for brands.

Join Andy and Noah as they talk about focusing on making the onboarding process easy and seamless when partnering with modern affiliates. Learn how the success of an affiliate program is influenced by different factors depending on the specific goals and target audience of the program.

Episode Action Items:

To find more information about Noah, go to:

Social Snowball

Noah's Twitter

ABOUT THE HOST:

Growing Your E-Commerce Business Using YouTube with Chris Hoppe

Andy Splichal — Fri, 23 Jun 2023 09:00:00 -0700

Podcast Episode 153 of the Make Each Click Count Podcast features Christian Hoppe, the co-founder of Forwrd Agency. Using YouTube he has created over $20 million in e-commerce revenue. Forward agency helps plan, create, and launch successful YouTube advertising campaigns that focus on revenue.

Chris discusses his experience with YouTube ads and their initial struggle to generate a return on investment. Listen as he shares the continued use of YouTube long-form videos for their advertising efforts and while there is talk about YouTube shorts, the platform has not yet fully embraced shorts, especially with ads.

In this episode, Andy and Chris talk about the significance of conducting thorough research before running YouTube ads as the starting point before launching YouTube ads. They talk about targeting and the importance of creativity in determining the target audience by pre-qualification and pre-filtering process helps ensure that the video is shown to people who are genuinely interested in the product.

Episode Action Items:

To find more information about Chris, go to:

www.forwrd.agency

ABOUT THE HOST:

A Guaranteed Way to 5X Your Ecommerce Results with Matt and Ben Dandurand

Andy Splichal — Fri, 16 Jun 2023 09:00:00 -0700

Podcast Episode 152 of the Make Each Click Count Podcast features Matt and Ben Dandurand from Media Contour. Media Contour is a conversion optimization company so confident about their service that they offer a 5X times guarantee on your investment or you don’t pay.

In this episode, Matt and Ben share why the lack of testing is a common mistake that might be negatively affecting conversion. They talk about when to start testing and the importance of analytics and how to properly use it.

Andy, Matt, and Ben discuss calculating ROI through split testing software that will run for a 12-month period. Discover the important questions to ask an agency if you are looking for conversion rate optimization.

Episode Action Items:

To find more information about Matt and Ben, go to:

www.mediacontour.com

ABOUT THE HOST:

Top Reasons Why To Consider Using A Conversion Rate Optimization Company with Martin Greif

Andy Splichal — Fri, 09 Jun 2023 09:00:00 -0700

Podcast Episode 151 of the Make Each Click Count Podcast features Martin Greif, President at SiteTuners. SiteTuners is a strategic conversion rate optimization agency. Martin is responsible for driving revenue growth, establishing and nurturing partner relationships, and creating value for SiteTuners’ broad customer base.

Martin discusses the biggest and most common mistakes he sees websites making with their landing pages. Find out why it is important to address three key questions that visitors may have when designing a website or web page and what is the biggest trust factor we have to keep in mind.

Listen to Andy and Martin as they talk about conversion rate optimization as a highly valuable practice that can provide ongoing benefits. They discuss running tests for clients and learn why more conversion actions rather than traffic can make a test statistically relevant.

Episode Action Items:

To find more information about Martin, go to:

sitetuners.com

ABOUT THE HOST:

Fine Tuning Your Conversion Rates With A CRO Expert with Kanika Misra

Andy Splichal — Fri, 02 Jun 2023 09:00:00 -0700

Podcast Episode 150 of the Make Each Click Count Podcast features Kanika Misra, the Managing Director at BedaBeda Growth. BedaBeda Growth is a team of data-driven, laser-focused experts striving to turn companies into conversion-generating machines.

In this episode, Kanika emphasizes that businesses should go beyond simply communicating benefits and delve into communicating outcomes to better resonate with their target audience. She discusses the importance of understanding the user's context and expectations when optimizing landing pages.

Andy and Kanika talk about achieving significant differences in test results even with a relatively small number of site visitors. Kanika shares the software they use when testing.

Episode Action Items:

To find more information about Kanika, go to:

Twitter

BedaBeda

ABOUT THE HOST:

Insider Secrets To Scaling Your eCommerce Business with Joel Stevenson

Andy Splichal — Fri, 26 May 2023 09:00:00 -0700

Podcast Episode 149 of the Make Each Click Count Podcast features Joel Stevenson, the Vice President of Growth at Vendasta, the All-in-One Platform for Selling to Local Businesses.

Joel shares the early years of Wayfair, the challenges they faced in sustaining growth and driving repeat revenue, and how they overcome these hurdles through investing in a brand and different strategies. He emphasizes the difficulties and complexities involved in growing a business, highlighting the need for perseverance and resilience.

In this episode, Andy and Joel discuss the importance of understanding the customer and market dynamics when determining the allocation of resources and investment in customer acquisition and experience. They talk about the importance of using tools like Google Analytics in data tracking and analytics for effective decision-making in marketing and business strategies.

Episode Action Items:

To find more information about Joel, go to:

Vendasta.com

The Hard Sell Podcast

ABOUT THE HOST:

What You Need to Increase Your ROI & How You Can Do It with Nadine Nocero-Tye

Andy Splichal — Fri, 19 May 2023 09:00:00 -0700

Podcast Episode 148 of the Make Each Click Count Podcast features Nadine Nocero-Tye, the VP of Sales and Marketing at SyncShow. She has over 10 years of experience in both the B2C and B2B world of digital marketing.

Learn from Nadine why instead of focusing on lifetime value, the emphasis is often placed on annual value in terms of ROI. She emphasizes the importance of conducting foundational tune-ups and addressing the underlying issues to ensure successful market entry and solve the clients' problems effectively.

In this episode, Andy and Nadine discuss becoming certified story brand guide and the positive impact their agency has seen from being listed as a certified trainer in StoryBrand. Listen to how SyncShow handles the B2B side challenges through useful platforms and tools.

Episode Action Items:

To find more information about Nadine, go to:

SyncShow

ABOUT THE HOST:

Action Items That Will Improve Your Website Conversion With Shaun Brandt

Andy Splichal — Fri, 12 May 2023 09:00:00 -0700

Podcast Episode 147 of the Make Each Click Count Podcast features Shaun Brandt, the co-founder of Oddit. Oddit provides simple, to-the-point CRO audits for e-commerce brands wanting to optimize their conversion rate & strengthen brand loyalty.

Learn from Shaun as he shares how companies prioritize spending significant amounts of money on advertising platforms and why they focus on website optimization instead. Find out what Shaun thinks is the biggest quick win on how companies could improve their conversion rates.

Listen to Andy and Shaun as they discuss how AI is being effectively used in their businesses. Find out why an Oddit report is valuable in building a better customer journey.

Episode Action Items:

To find more information about Shaun, go to:

Oddit

@brandtify

ABOUT THE HOST:

Using Digital Marketing To Separate From Your Competition with Drew Blumenthal

Andy Splichal — Fri, 05 May 2023 09:00:00 -0700

Podcast Episode 146 of the Make Each Click Count Podcast features Drew Blumenthal, the owner of the Digital Drew SEM. His company is a nearly 7-figure full-service digital marketing & advertising agency. He offers services from paid ads to web development to organic social media growth.

Listen as Drew shares his views on using AI as a powerful tool in the marketing and advertising industry. Find out how he uses it to write ad copy using different platforms. He discusses the importance of email marketing and focuses on creating engaging content that leads to resulting in more returning customers and increased customer value.

In this episode, Andy and Drew talk about how customer reviews can be a great starting point for those who are just starting their e-commerce business.

Episode Action Items:

To find more information about Drew, go to:

Digital Drew

ABOUT THE HOST:

The Key Steps Needed To Achieve Massive Online Growth with Andy Halko

Andy Splichal — Fri, 28 Apr 2023 09:00:00 -0700

Podcast episode 145 of the Make Each Click Count Podcast features Andy Halko, the Chief Executive Officer of Insivia where they create amazing and powerful strategies, websites, videos, marketing programs, and more for fast-growing companies.

Andy discusses why he focuses on retention among the other market strategies. He shares how retention is crucial for achieving scale and maximizing customer lifetime value.

In this episode, Andy shares the importance of understanding the target audience for effective marketing, website creation, and redesign. He shares that his approach to acquisition is to create a customized strategy that aligns with the client's goals and budget and leverages a mix of channels and tactics to drive targeted traffic and leads.

Episode Action Items:

To find more information about Andy, go to:

Insivia

ABOUT THE HOST:

Maximizing Your Online Business's ROI through Intentional Focus with V Krishna Lakkineni

Andy Splichal — Fri, 21 Apr 2023 09:00:00 -0700

Podcast episode 144 of the Make Each Click Count Podcast features guest V Krishna Lakkineni, the Chief Marketing Technologist at ROI Media Works. They create campaigns that are context-driven, scalable, and focused on achieving results.

Krishna emphasizes the importance of understanding which platforms are most effective for a particular business, and allocating the advertising budget across multiple channels accordingly. He shares the significance of tracking conversions and measuring the effectiveness of each platform, in order to determine the best return on investment.

In this episode, Krishna discusses their YouTube strategy and challenges. He shares the services they offer their clients to help increase sales.

Episode Action Items:

To find more information about Krishna, go to:

ROI Media Works

ABOUT THE HOST:

If You’re Not First Page On Google, Then Why Not with Olu Ajanwachuku

Andy Splichal — Fri, 14 Apr 2023 09:00:00 -0700

Podcast episode 143 of the Make Each Click Count Podcast features guest Olu Ajanwachuku the founder of GVATE, one of New York’s premier SEO agencies. Olu discusses how to rank well organically on Google.

In this episode, Olu speaks about how Chat GPT can be impactful in content creation. He shares how writing content with Chat GPT helped them work faster and optimize their business and their clients' content.

Throughout the episode, Andy and Olu discuss why focusing on SEO is important in ranking on the first page of Google for driving traffic to a website. They talk about how to increase conversion rates and actionable steps to rank well in Google Maps.

Episode Action Items:

To find more information about Olu and GVATE, go to:

GVATE

ABOUT THE HOST:

The Power of Affiliate Marketing in Scaling Your Ecommerce Business with Lauren Lee

Andy Splichal — Fri, 07 Apr 2023 09:00:00 -0700

Podcast episode 142 of the Make Each Click Count Podcast features guest Lauren Lee, ClickBank’s Ecommerce Expert. ClickBank offers trusted eCommerce tools, a global affiliate marketplace, and industry-leading support and education – everything you need to build with confidence.

Lauren shares about affiliate marketing and using it in a lot of different ways by leveraging other people's networks and influence to drive traffic to your store or specific funnel.

In this episode, Lauren and Andy deep dive into direct response marketing and how to use it in your eCommerce business through direct response offer built to help customers stay and engage with the product.

Episode Action Items:

To find more information about Lauren and ClickBank, go to:

ClickBank

ABOUT THE HOST:

Redemption, Gratitude & Lessons You Won’t Soon Forget with Quan Huynh

Andy Splichal — Fri, 31 Mar 2023 09:00:00 -0700

Podcast episode 141 of the Make Each Click Count Podcast features guest Quan Huynh, the Executive Director of Defy Ventures. Quan shares his story of being incarcerated for 15 years and his story of self-reflection, truth and personal responsibility.

During the episode, Quan speaks about how discovering that serving others gave him the purpose needed to change his life and provides thoughts that you can incorporate into your own life.

Throughout the episode, Andy and Quan discuss the concept of self-responsibility and how that applies to not only those convicted of crimes, but also entrepreneurs and how you can use self-responsibility to take charge of your direction in life.

Episode Action Items:

To find more information about Quan, go to:

defyventures.org

Sparrow in the Razor Wire

ABOUT THE HOST:

Using Subscriptions To Catapult Your Customer’s Average Lifetime Value With Ben Fisher

Andy Splichal — Fri, 24 Mar 2023 09:00:00 -0700

This episode features Ben Fisher who runs Rodeo, a platform for 8-figure DTC brands that utilize subscription-based models. The Rodeo platform offers personalization features to tailor the customer experience and maximize customer retention & lifetime value.

Discover why subscriptions are important and what is the reason Ben believes so strongly that eCommerce brands needed to utilize the subscription model.

Ben shares what makes for a successful subscription and what somebody needs to think about when putting together the effort to have a subscription program.

Learn some creative ways Ben has seen to entice customers into signing up for a subscription and some mistakes that businesses make when creating subscriptions that cause them to be unsuccessful. Find out some actionable steps Ben recommends for companies thinking to launch a subscription business and for those who have a subscription service already but don't have many sales.

Episode Action Items:

To find more information about Ben, go to:

Rodeo or email ben@hey.rodeo

ABOUT THE HOST:

How To Win Customers’ Trust & Keep It with Sarah Siwak

Andy Splichal — Fri, 17 Mar 2023 09:00:00 -0700

This episode features Sarah Siwak, the co-founder and Chief Revenue Officer at Airhouse where they are applying lessons learned from a less-than-traditional path to power logistics solutions for emerging direct-to-consumer e-commerce brands translated and I’m glad they did that for me-they are bringing the magic back to shipping.

Sarah defines "bringing the magic back to shipping". She shares how to win your customers' trust.

Listen to Sarah's thoughts on making it right with a customer if there is an error with an order. She shares some reasons that an eCommerce company would want to outsource their shipping instead of keeping it in-house. Learn the questions she recommends when someone is interested to start outsourcing.

Discover the advantage of using a non-Amazon warehouse for fulfillment. Learn more about Airhouse - the services they are offering their clients and how is that helping them increase their business.

Episode Action Items:

To find more information about Sarah, go to:

Airhouse

ABOUT THE HOST:

Important Differences Between Digital Marketing and eCommerce with Dominic Amariei

Andy Splichal — Fri, 10 Mar 2023 09:00:00 -0700

This episode features Dominic Amariei, who has over 10 years of experience in Marketing, E-commerce, and Digital Marketing. He has worked with global, large, medium, and small companies including Kingspan, J2 Global, and Netgear with both B2C and B2B models. Over the years, he has managed multi-million-dollar projects, built successful teams, and helped companies grow by over 300%.

Dominic defines digital marketing and how it works in conjunction with the overall marketing plan.

Dominic explains his course Digital Marketing for E-commerce Masterclass in the Make Each Click Count University; the course inclusions, what would somebody gain from taking this course, and who this course is for.

Listen to Dominic's advice to somebody who is just starting an E-commerce business and to someone who has an E-commerce business that is pretty established.

Learn what the most important factor is in growing your business from Dominic's perspective.

Episode Action Items:

CLICK HERE to read all the details on his course Digital Marketing for eCommerce Masterclass and how you can earn an Intermediate Certificate in eCommerce Advertising.

ABOUT THE HOST:

How To Setup & Optimize Google Ads Like An Expert with Mark Meyerson

Andy Splichal — Fri, 03 Mar 2023 09:00:00 -0700

This episode features Mark Meyerson, the director and the head of Search Marketing at One Egg Digital. He has over 13 years of experience in the marketing industry, specializing in Paid Search & Analytics.

Learn from Mark as he discusses advertising on Google and the importance of running properly set up and optimizing Google ads to get traffic.

Mark shares some of the key mistakes he sees when people run Google ads and how they can avoid those.

Find out more about Mark's course, what people can gain from taking this course, and who should take it. Know the advantage of taking a paid course versus trying to educate yourself through the free Google videos.

Mark gives advice to those who are just starting a business and looking to drive traffic through Google ads as opposed to somebody who's more established.

Episode Action Items:

To find more information about Mark, go to:

bymarketers.co

ABOUT THE HOST:

The 3 Fundamentals For Creating A Memorable Shopping Experience With Eric Melchor

Andy Splichal — Fri, 24 Feb 2023 09:00:00 -0700

This episode features Eric Melchor, the Personalization Geek for OptiMonk where they have gone from 0-40,000 users in just a few years and has over 500 five-star ratings on Shopify. The mission is to empower the average online business with Amazon-like personalization superpowers.

Eric shares how big of a part he sees personalization plays in customer retention strategy. He defines creating a good memorable shopping experience.

Eric discusses how a retailer can get started with creating that memorable shopping experience.

Learn more about OptiMonk and what service they're offering clients to help them increase their sales. Listen to some of the challenges that struggle with and get results for clients.

Episode Action Items:

To find more information about Eric, go to:

optimonk.com, optimonk.com/bootcamp

ABOUT THE HOST:

Exploring The DropFunnels Marketing Platform With Jordan Mederich

Andy Splichal — Fri, 17 Feb 2023 09:00:00 -0700

Today's guest is Jordan Mederich, the founder of one of the fastest-growing marketing platforms online, DropFunnels. Garnering attention from top entrepreneurs and marketers alike, DropFunnels is the world's first and only tech-free platform to easily build your entire website, blog, sales funnels, SEO-powered blog, courses, and more… built on the world's most powerful and fast infrastructure, WordPress.

Jordan shares about DropFunnels - what it is and who would use it.

Find out how DropFunnels is different from the competition, the learning curve as a tech-free platform, and what most of their customers are selling with the platform.

Listen to some of the challenges that Jordan and his team struggle with in getting results for clients, the fee structure, and the two different types of services they offer.

Episode Action Items:

To find more information about Jordan, go to:

DropFunnels

ABOUT THE HOST:

Creating Subscriptions In Your Business With Matt Holman

Andy Splichal — Fri, 10 Feb 2023 09:00:00 -0700

This episode features Matt Holman, the head of growth at QPilot, the most incredible software you've never heard of.

Matt discusses the most unique type of product that was turned into a subscription and the numbers that supports why a company should consider subscriptions.

Listen as Andy and Matt talk about what makes successful subscriptions and how to unlock the reasons why people subscribe.

Find out some effective ways to entice customers into signing up for subscriptions and some of the mistakes that a company might make when creating a subscription service.

Discover the actionable steps that Matt recommends for a company thinking of launching a new subscription business or those who have a struggling subscription business.

Episode Action Items:

To find more information about Matt, go to:

QPilot

ABOUT THE HOST:

Becoming Certified In Digital Marketing with Brian Barna

Andy Splichal — Fri, 03 Feb 2023 09:00:00 -0700

Brian Barna is a well-rounded executive with an MBA and over twenty years of professional experience. His career focus is on SEO, digital marketing strategy, and helping his team and others grow. His goal is to be a positive, empowering force for anyone with whom he interacts and does business with.

Brian defines digital marketing and what digital marketing strategy entails.

Listen to Brian as he discusses who should be taking his course to become certified in digital marketing and what people would expect to get out of it. What inspired him to create this course?

Brian gives advice to those who are just starting and those who are already established. He shares what he feels is the most important factor for somebody wanting to grow their business.

Episode Action Items:

To find more information about Brian's new course "Learn Digital Marketing: Strategy, Tactics and Planning" visit https://www.makeeachclickcountuniversity.com/learn_digital_marketing

ABOUT THE HOST:

Make Upgrading Your Accounting System A Priority with Nachman Lieser

Andy Splichal — Fri, 27 Jan 2023 09:00:00 -0700

This episode features Nachman Lieser, the founder of Connect Books, a bookkeeping company currently generating over half a million in yearly revenue with just 3 employees based on the belief that spreadsheets suck.

Nachman shares he discovered that there was a market need for what he offers. He discusses what their software provides that will affect growing their clients’ companies.

Listen as Nachman shares about how their tool is different and as he talks about the most important things to be tracking.

Learn more about Connect books, how they grow quickly, their perfect client, and fee structures.

Nachman is offering 10% off for the first 12 months to listeners and the coupon code is Each Click. Hurry! The coupon code is limited to the first 25 signups!

Episode Action Items:

To find more information about Nachman, go to:

www.connectbooks.com

ABOUT THE HOST:

Why Your Current Customers May Need More of Your Focus This Year With Monica Sharma-Patnekar

Andy Splichal — Fri, 20 Jan 2023 09:00:00 -0700

This episode features Monica Sharma-Patnekar, an eCommerce brand mentor & consultant, a purpose-driven (digital) brand, marketing & strategy professional with 17 years of global experience building brands. She’s worked across diverse sectors and companies from Fortune 500 to scale-& start-ups.

Find out what is the purpose that drives Monica to be a purpose-driven marketing and strategy professional. Listen to the factors that she feels are important for a company not just to survive, but thrive.

Discover some of the biggest mistakes Monica has seen in terms of online marketing and how much value they put on customer retention versus customer acquisition.

Monica deep dives into turning customers into forever fans and actionable steps in terms of customer retention.

Listen to the services Monica is offering to clients to help increase their business, her favorite success story, and the challenges they struggle with in getting results for their clients.

Episode Action Items:

To find more information about Monica, go to:

www.businesswithmonica.com

ABOUT THE HOST:

High Impact Marketing Strategies For The New Year With Daniel James

Andy Splichal — Fri, 13 Jan 2023 09:00:00 -0700

This episode features Daniel James, the CEO of mint performance marketing. He has been involved in the digital landscape since 2004, where he has led digital strategy at companies including MySpace, AOL, Turn, Kraft, and Disney. Today, he is leading the world's leading social media and e-commerce group.

Daniel shares how his experience provides him with knowledge for marketing today.

Listen to some of the biggest mistakes that Daniel sees companies make initially with their online marketing. He shares some of the mistakes that big companies he worked with made that caused their demise.

Discover what Daniel thinks about how companies should be thinking about social media today and also in the future, how should that be a part of their marketing strategy?

Find out some actionable steps that Daniel would recommend in terms of marketing your company if you want to make this the best year ever.

Episode Action Items:

To find more information about Daniel, go to:

www.mint-performancemarketing.com

ABOUT THE HOST:

Secret and Not So Secret Tips To Increase Your Sales On Amazon with Cameron Messick

Andy Splichal — Fri, 06 Jan 2023 09:00:00 -0700

This episode features Cameron Messick, the head of Amazon marketing at True Online Presence. He’s here to discuss today's topic which is Secret and not-so-secret tips to increase your sales on Amazon. He recently wrote an eBook titled 10 Things Every Amazon Seller Should Know that is available at no cost.

Cameron shares what Amazon uses to decide in what order to list products for different searches. He talks about the different ways that a company can increase how many times their products are shown up for searches, without paying for Amazon ads just organically.

Cameron discusses the common errors he encounters when he reviews Amazon seller accounts and the benefit of FBM vs FBA.

Listen to Cameron's piece of actionable advice to someone not seeing great results and to those who want to sell even more on Amazon.

Cameron deep dives into the type of ads he finds the most successful for his clients.

Episode Action Items:

To find more information about Cameron, go to:

cameron@trueonlinepresence.com

ABOUT THE HOST:

Being Successful Running Facebook Ads In The New Year with Marin Istvanic

Andy Splichal — Fri, 30 Dec 2022 09:00:00 -0700

This episode features Marin Istvanic, head of performance at Inspire Agency. During the last 12 months, he has profitably spent $30M on Facebook ads generating over $200M for his clients.

Marin shares about bringing results to their clients and how the result varies from client to client. He talks on the biggest mistakes that he sees people make when running Facebook ads on their own.

Andy and Marin discuss regarding conversion rates between videos and static images and the types of products for eCommerce that do better on Facebook than others.

Listen to Marin’s piece of actionable advice to someone thinking of testing and running some Facebook ads in the new year and the questions you need to ask if looking to hire a Facebook management company.

Finally, find out how Marin started running Facebook ads, their company’s target audience, and fee structure.

Episode Action Items:

To find more information about Marin, go to:

www.inspire-agency.com

ABOUT THE HOST:

Turning Your Visitors Into Customers with Carl Weische

Andy Splichal — Fri, 23 Dec 2022 09:00:00 -0700

This episode features Carl Weische, CRO-Expert and co-founder of ACCELERATED where they specialize in accelerating the growth for D2C-Brands by unlocking the power of CRO and A/B-Testing. His agency works with fast scaling 7-10 figured D2C brands.

Carl discusses how conversion happens and the tool that he finds useful when converting. He also shares what are some of the KPIs that a store owner should be reviewing after the holiday season and the multitude of programs they are using for tracking.

Carl emphasizes the importance of the lifetime value of customer acquisition through optimization and retention.

Listen to what services ACCELERATED are offering to their clients in helping them improve conversion and Carl’s favorite success story of one of his clients and the challenges they struggle with in getting results for their clients. Find out how they are standing apart from the other conversion optimization companies.

Episode Action Items:

To find more information about Carl, go to https://www.acceleratedagency.com/

ABOUT THE HOST:

Secrets to Sourcing Products That Sell with Yulia Blinova

Andy Splichal — Fri, 16 Dec 2022 09:00:00 -0700

This episode features Yulia Blinova, founder of Zignify. She’s here to talk about how you can successfully source products that will sell and how you can use these products to begin or grow your online business.

Yulia discusses the people commonly looking to source products, what the right products are, and supply chain issues.

Listen as Julia shares what she thinks about sourcing products and if it is still a viable option for being successful online. She shares how she and her husband originally get into sourcing products and some of the top tips she could give the listeners thinking of doing it.

Learn more about Zignify and how it can help you if you are thinking about starting your own online business.

Episode Action Items:

To find more information about Yulia, go to www.zignify.net

ABOUT THE HOST:

Growing Your Amazon Brand – How To Do It Right with Josh Dittrich

Andy Splichal — Fri, 09 Dec 2022 09:00:00 -0700

This episode features Josh Dittrich, an Amazon Growth Expert and author of the book Aggregator Navigator. This guest built, grew, and sold his Amazon brand for $10 million in less than 6 years with zero investors and is here to share how you can do it too.

Josh discusses a couple of factors that lead to him being able to grow a brand to such a large sum in such a relatively short period of time. He shares sending traffic to amazon from the website, buying another e-commerce business for 750,000, and selling it for two and a half million in less than two years.

Listen to Josh’s thoughts on a few of his top ways to increase Amazon sales for a client or his own stores. He shares how to make your company more valuable if you're looking to exit.

Lastly, know more about Branded Sellers, what services they're offering clients, how they increase in their sales, etc.

Episode Action Items:

To find more information about Josh, go to www.brandedseller.com

ABOUT THE HOST:

Seeing Amazon Clearly With Dr. Travis Zigler

Andy Splichal — Fri, 02 Dec 2022 09:00:00 -0700

This episode features Travis Zigler, a recovering optometrist turned e-commerce entrepreneur. He is the founder of Eye Love, whose mission is to heal 1,000,000 dry eye sufferers naturally. They have used the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation. Specializing in Amazon PPC, he is here today to talk about increasing Amazon sales and how to increase your brand's clout.

Travis shares making the change from optometrist to entrepreneur. He discusses the top ways he’s seeing to increase conversion and he also talks about the competition in the dry eye market.

Travis explains what should an Amazon seller review in January as far as important metrics so they can improve moving forward. He shares why they decided to focus on Amazon sales instead of driving customers to a Shopify website.

Listen as Travis explains how important building content is to an e-commerce merchant and where should an e-commerce business start. Discover what Travis and his team are offering their clients and how they are increasing their sales.

Episode Action Items:

To find more information about Travis, go to www.profitablepineapple.com

ABOUT THE HOST:

Why Creating A Customer Centric Brand Is Vital To Your Company’s Growth with Matt Edmundson

Andy Splichal — Fri, 25 Nov 2022 09:00:00 -0700

This episode features Matt Edmundson, the CEO of Aurion Digital. As an eCommerce entrepreneur, his sites have generated over $75m in worldwide sales. Add to that, as a Coach his clients have combined sales of over another $100m. In addition, he is the host of The eCommerce Podcast.

Matt defines what customer-centric is and why is it so vital. He shares where he sees being a customer-centric brand fitting into the whole conversion puzzle. Listen to Matt as he discusses how a website can determine its level of customer centricity and how to improve.

Matt gives advice to those who already have an online store and are not customer-centric and how to make a change, become customer-centric, to grow their company.

Episode Action Items:

To find more information about Matt, go to www.auriondigital.com

ABOUT THE HOST:

Winning eCommerce With A Long-Term Mindset with Alexej Pikovsky

Andy Splichal — Fri, 18 Nov 2022 09:00:00 -0700

This episode features Alexej Pikovsky, the founder of Alphagreen Group. Alphagreen is a digital house of Health and Wellness brands. With over 15 VC-backed startups/scaleups, Alphagreen uses a long-term mindset, favoring strategies such as SEO & acquire profitable brands and scaling them to enter new geographies and unlocking new growth channels.

Alexej discusses why they focus on long-term strategies such as SEO, rather than shorter-term, mediate client acquisition strategies such as Google paid ads, or Facebook paid ads. He shares they get into the health and wellness brand and the strategies they use such as not using Google and the first thing that they do to start driving more traffic.

Alexej shares acquiring existing companies and what makes a good fit for a company they would be interested in acquiring. He gives a piece of actionable advice to a business owner wanting to sell his business.

Listen to Alexej’s favorite business book and favorite success story of one company that they purchased and how you were able to grow it after purchase.

Episode Action Items:

To find more information about Alexej, go to www.alphawellbrands.com

ABOUT THE HOST:

Choosing An eCommerce Solution Best For Your Business with Tim Bucciarelli

Andy Splichal — Fri, 11 Nov 2022 09:00:00 -0700

This episode features Tim Bucciarelli, Director of Engagement at IronPlane. IronPlane is an eCommerce agency helping businesses with platform design, development, and digital marketing. He is passionate about helping businesses discover and implement new technologies.

Tim shares what should a company consider and some of the biggest mistakes a company makes when choosing an E-commerce solution.

Andy and Tim talk about the major players, the advantages, and some of the most important aspects of a platform design when it comes to conversion.

Listen to Tim as he discusses why they do not use Shopify, store migration, and their agency, IronPlane.

Episode Action Items:

To find more information about Tim, go to www.ironplane.com

ABOUT THE HOST:

Important Legal Ins and Outs of Operating & Exiting An Online Business with Paul Rafelson

Andy Splichal — Fri, 04 Nov 2022 09:00:00 -0700

This week features Paul Rafelson, the Founding Partner at Rafelson Law Firm, the #1 go-to law firm for online businesses facing legal challenges and digital sellers looking for the best deal when exiting their businesses. In addition, he is the Founder of the Online Merchants Guild (OMG), a trade association that enables thousands of online sellers to voice their concerns on various legal issues affecting them, where he volunteers in a position as an Executive Director. Finally, he also was the most-cited resource in the Congressional Antitrust Investigation into Amazon's mistreatment of sellers on the platform.

Paul discusses the Congressional Antitrust Investigation into Amazon's mistreatment of sellers all about. He also shares why should sellers be provided any protections.

Listen as Paul deep dives into paying tax in the Amazon spectrum and what he sees when people exit their businesses and how he represents those businesses as sellers.

Paul shares about the Online Merchants Guild and what should somebody do if they're interested in it.

Episode Action Items:

To find more information about Paul, go to www.sellerbasics.com

ABOUT THE HOST:

Proven Strategies for Improving Customer Retention For e - Commerce with Brandon Amoroso

Andy Splichal — Fri, 28 Oct 2022 09:00:00 -0700

This episode features Brandon Amoroso, the founder and CEO of Electriq, a DRINKS company that scales brands with profitable e-commerce models built from innovative proprietary methods. Powered by the freedom and individuality of the Gen Z mindset, Electriq has fueled over 35 in-house specialists in a range of growth-focused strategies, including email/SMS marketing, SEO/content marketing, paid acquisition, and web design/development.

Brandon shares how his GenZ mindset translates into an advantage for the businesses they serve. Andy and Brandon talked about improving retention and how and why they decided to make improving customer retention their focus.

Listen to how Brandon and Electriq measure results, his favorite success story of one of his clients, and the perfect client for his company.

Episode Action Items:

To find more information about Brandon, go to www.electriqmarketing.com

ABOUT THE HOST:

From 0 to 25k Monthly Visits In Less Than 12 Months Using Content Marketing with James Scherer

Andy Splichal — Fri, 21 Oct 2022 09:00:00 -0700

This episode features James Scherer, the VP of Strategy at Codeless. Through his work with Codeless, he has helped companies such as Monday.com, AdEspresso, Freshworks, HotJar, and dozens more SERP-topping SaaS & affiliate brands dominate their page one positions through content and backlink profiles.

James talks about content marketing and why he thinks small businesses don't actively do it. He shares what tools they are using to find keyword terms on what they’re creating the content around.

Discover James’ thoughts about staying on the first page using content, how content mark marketing works for an e-commerce store and what kind of content they should be creating.

Listen as James discusses the competitiveness of keywords, domain reputation, and pillar post approach. He also talks about AI-driven content and shares advice on how a business owner can avoid becoming frustrated while waiting to get some results.

Episode Action Items:

To find more information about James, go to www.codeless.io

ABOUT THE HOST:

Going For Stupid With Steve Sims

Andy Splichal — Fri, 14 Oct 2022 09:00:00 -0700

This episode features Steve Sims, dubbed the Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, He is the best-selling author of the book "BLUEFISHING - The Art of Making Things Happen”; he is the host of The Art Of Making Things Happen podcast; he's a sought-after coach and a speaker at a variety of networks, groups and associations as well as the Pentagon and Harvard–twice!

Steve shares the underlying theme for his message when speaking at events and where he feels the biggest opportunities for someone looking to expand their influence online.

Listen to Steve’s advice to an eCommerce business owner just starting as opposed to an experienced eCommerce business owner.

Steve discusses his new book Go For Stupid – The Art of Achieving Ridiculous Goals, and compared it to his first book, Blue Fishing.

He shares his thoughts about writing a second book, branding around Blue Fishing, and the biggest piece of actionable advice that somebody is going to take away from the new book.

Episode Action Items:

To find more information about Steve, go to www.stevedsims.com

ABOUT THE HOST:

Talking Small Business Financing With Eric Youngstrom

Andy Splichal — Fri, 07 Oct 2022 09:00:00 -0700

This episode features Eric Youngstrom from Austin, TX-based Onramp Funds. Before Onramp, he helped launch, scale, and successfully exit ShippingEasy, which was acquired by Stamps.com in 2016 for $55M in cash. Today he is widely regarded as the go-to source for early-stage eCommerce growth specializing in SMB lending, shipping, and raising capital.

Listen as Eric shares the definition of a small business and how difficult it can be for a small business to get a loan. He discusses some of the common reasons that people are looking for additional funding and what happens if a borrower is unable to pay back.

Eric deep dive into his experience with growing and selling a company and gives a piece of actionable advice to a business owner thinking about applying for a small business loan.

Discover how Onramp started and what needs Eric saw in the market that started the company. Learn how OnRamp is different from the competitors.

Episode Action Items:

To find more information about Onramp, go to www.onrampfunds.com

ABOUT THE HOST:

Are Video Ads The Future of Digital Advertising With Chris Knudson and Dan Bischoff

Andy Splichal — Fri, 30 Sep 2022 09:00:00 -0700

This episode features Chris Knudsen and Dan Bishoff, two of the members of the founding team at Purple Mattress where they took the company from a Kickstarter campaign to a public company with $700 million/year in revenue in just four years. These days, they run Stoic Yeti, which is considered the leading direct-to-consumer agency, with a focus on paid ads. They have generated over $2B+ in DTC revenue, for brands like Casper and Harley-Davidson.

Chris and Dan share why they believe video ads are the future of digital advertising. They discuss video production, what kind of video ads should people be considering creating, and doing video testing.

Both of them give a piece of actionable advice to a business owner on how to immediately create and test some video ads. Listen as they share their story of transitioning from Purple Mattress to Stoic Yeti.

Episode Action Items:

To find more information about Stoic Yeti, go to www.stoicyeti.com

ABOUT THE HOST:

Opportunities For Online Growth Learned Over 10 Years With John Shea

Andy Splichal — Fri, 23 Sep 2022 09:00:00 -0700

This episode features John Shea. John is the owner of No Shame Income where he offers his email marketing automation solution as well as his blog where he shares what he has learned since 2011 where he has tried about every program known paid program to internet marketing.

John shares how his experiences shaped him for what he is doing today. He discusses where he feels the biggest opportunity would be for somebody who's just starting out, and trying to figure out how they could make a living online.

Listen to John as he deep dive into why he believes it is important to learn SEO as a business owner. He shares about the courses he created and what would somebody learn by taking this course.

Learn from John’s advice to eCommerce business owners who are just starting as opposed to experienced eCommerce business owners.

Episode Action Items:

To find more information about John, go to www.noshameincome.com

ABOUT THE HOST:

Thinking of Ecommerce Differently With Gil Bar - Lev

Andy Splichal — Fri, 16 Sep 2022 09:00:00 -0700

This episode features Gil Bar-Lev, the founder of HomeRoots. HomeRoots is a novel wholesale platform that leverages “community buying power” by uniting sellers of furniture, lighting, and home décor and retailers and licensed trade in one place, making the B2B shopping experience in this vertical as easy as the B2C shopping experience.

Gil defines HomeRoots and its mission and shares why a retailer or a shopper goes to HomeRoots over other platforms.

Listen to Gil as he discusses where the sellers on HomeRoots have the most success. Discover who would be someone that should be selling or buying from HomeRoots and some actual sellers on the platform and Gil’s favorite case study.

Learn how HomeRoots make money and why Gil decided to create a marketplace.

Episode Action Items:

To find more information about HomeRoots, go to www.homeroots.co

ABOUT THE HOST:

Creating A Customer Experience That Will Have Your Customers Happily Raving with Adam Pearce

Andy Splichal — Fri, 09 Sep 2022 09:00:00 -0700

This episode features Adam Pearce, the co-founder and CEO of Blend Commerce, an eCommerce Customer Experience Agency. He and his team have worked with over 200 Shopify retailers to help them provide memorable customer experiences that drive growth in revenue and profit.

Adam defines what it means by creating a memorable customer experience and shares how providing a great customer experience correlates to increasing customer lifetime value.

Adam discusses how they do tracking, implementation, and survey. He also shares a client success story.

Listen as Adam gives a piece of actionable advice that you could give listeners to improve their customer service. He shares the verticals they specialize in working with and how they’re different from the competitors.

Episode Action Items:

To find more information about Blend Commerce, go to www.blendcommerce.com

ABOUT THE HOST:

How Tracking Your Numbers Correctly Grows Your Business with Melissa Williams and Polly Sidoruk

Andy Splichal — Fri, 02 Sep 2022 09:00:00 -0700

This episode features Melissa Williams and Polly Sidoruk. Melissa is the Head of Content at Synder, an automated accounting platform for businesses to manage their finances better, smarter, and faster. She used to manage her own content design and strategy business and now, as Synder's Head of Content, she aims to inform you about efficient business management, eCommerce and SaaS accounting automation, smart invoicing, instant analytics and reporting, and financial data improvements. Polly Sidoruk is the Product Manager at Synder. She has worked in the FinTech sphere for years, where she has helped companies automate their bookkeeping processes.

Polly gives an overview of Synder and why an eCommerce should use it.

Melissa shares how they have been able to find the system different from what most companies are doing with their numbers. She also shares a sneak peek of what they’re offering - a free report of the four key performance indicators that a company needs to track inside of an ecommerce company.

Listen to Polly as explains the term data-driven insights and how to use those insights to grow your business. She shares a piece of biasing in doing a better job at tracking numbers.

Discover what Melissa and Polly think about eCommerce changing in regard to tracking numbers and analytics in the next 12 - 18 months.

Polly shares the difference between Synder from other accounting-type platforms.

Episode Action Items:

To find more information about Synder, go to synder.com/blog and synder.com

ABOUT THE HOST:

Why Growing Your Brand Certainly Depends On More Than Just Your Marketing with Jack Paxton

Andy Splichal — Fri, 26 Aug 2022 09:00:00 -0700

This episode features Jack Paxton, the founder of Top Growth Marketing. Through his agency, he has accumulated over $250 million in profitable ad spend. He's worked with small startups to large brands managing to spend between $100/day to$100,000/day. He is the co-founder of Vyper and the host of the Blitz Growth Podcast.

Jack shares why he decides to work with clients with a lower-range budget. He discusses some actionable tips for companies doing all of their Facebook ads in-house.

Discover Jack’s two marketing courses and the Vyper software and what kind of results his clients have seen.

Learn Jack’s favorite business books, how he finds time and motivation despite his busy schedule, and his advice to an e-commerce business owner who's just starting out, as opposed to an experienced earning E-commerce business owner.

Episode Action Items:

To find more information about Jack’s company, visit jackpaxton.com

ABOUT THE HOST:

Brand Identify – What It Is and Why You Need It with AJ Saunders

Andy Splichal — Fri, 19 Aug 2022 09:00:00 -0700

This episode features AJ Saunders, the founder of AJS Digital Group, a media company with over a decade of experience in digital marketing. In addition, he has also launched an eBook publishing company, a global e-commerce shop, and started the current brands in the AJS Digital Group’s portfolio.

Listen to AJ as he shares what brand identity is and why it’s important. AJ discusses what could happen to those companies that don’t focus on creating their brand identity.

AJ shares his new course and the feedback he’s received. He deep dive into the problems he solves for his clients through his coaching and his courses and how his agency stands out from the competition. Who would benefit from his courses or from his coaching?

Episode Action Items:

To find more information about AJ’s company, go to www.ajsdigitalgroup.com

ABOUT THE HOST:

100% Transparency in Facebook Advertising with Colby Flood

Andy Splichal — Fri, 12 Aug 2022 09:00:00 -0700

This episode features Colby Flood, the founder of Brighter Click, an education-first agency that focuses not just on performance but on proactive communication led by education. Brighter Click helps eCommerce companies 2-3x their current Facebook marketing performance and they are the only agency that leads all communications through education.

Listen to why Colby believes it is important to educate the clients on the process of advertising and why he thinks other agencies don't employ this type of education first approach.

Colby shares some of the common mistakes he currently sees going on inside an account when taking over a Facebook account for a new client. Discover the indicators of FB campaigns to be successful and whether is it the creative or the audiences that you target that is more important.

Colby gives a piece of actionable advice to those who are thinking of starting to run ads using Facebook. What do people need to be careful of when determining which agency to hire?

Episode Action Items:

To find more information about Colby’s company, go to www.brighterclick.com or email him at colby@brighterclick.com

ABOUT THE HOST:

Discussing PPC (Specifically Google PPC) With Frederick Vallaeys

Andy Splichal — Fri, 05 Aug 2022 09:00:00 -0700

This episode features Fred Vallaeys, the Co-Founder and CEO of Optmyzr, a leading and award-winning PPC management platform. He is also a Silicon Valley entrepreneur, author, and thought leader in pay-per-click search marketing. As an AdWords Evangelist, he helped pioneer the PPC marketing as one of Google's initial 500 workers.

Fred shares being an AdWords Evangelist and what type of Google AI he recommends for the advertisers to use and why.

Discover the top three mistakes Fred sees advertisers making when they're using the Google ads platform. He deep dive into how you can do better than your competitors if they're also running automated campaigns.

Listen as Fred shares his favorite success story of one of his clients and his prediction for the next 12 to 18 months that he can see Google is going.

Fred shares a piece of actionable advice to see some quick results running Google Ads.

Episode Action Items:

To find more information about Fred’s company, go to www.optmyzr.com

ABOUT THE HOST:

Andy Splichal is the World's Foremost Expert on Ecommerce Growth Strategies. He is the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University. Andy was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.

Email Done Right with Jessica Totillo Coster

Andy Splichal — Fri, 29 Jul 2022 09:00:00 -0700

This episode features Jessica Totillo Coster, an eCommerce & Email Marketing Strategist for scrappy entrepreneurs. She teaches actionable steps & strategies to grow and scale their eCommerce businesses. After 20+ years in retail, owning her own multi 6-figure brick & mortar boutique and 3 years as the ONLY employee of a 7-figure e-Commerce store and having the pleasure of learning from the top experts in the digital marketing & eCommerce industry – she is now sharing everything she learned the hard way, so you don’t have to.

Learn from Jessica the importance of a good email strategy to be in the growth of an Ecommerce company. She also shares her thoughts on customer acquisition and customer retention.

Discover how Jessica grows the email list outside of purchases from customers, how much she tests the offer for an email list with her clients, her preferred email service provider, and her favorite success story of one of your clients using Klaviyo.

Listen as Jessica shares how to get out of the junk box and a piece of actionable advice to see some quick results with your email marketing.

Episode Action Items:

To find more information about Jessica’s company, go to ecommercebadassery.com

ABOUT THE HOST:

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com )(https://www.trueonlinepresence.com/ (https://www.trueonlinepresence.com)), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com/ (https://www.makeeachclickcount.com)).

New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

The Major Differences Between Struggling & Successful Companies with Tim Redmond

Andy Splichal — Fri, 22 Jul 2022 09:00:00 -0700

This episode features Tim Redmond, CEO of Redmond Growth Consulting. He has spent the last 35 years helping grow highly successful businesses including his work at PriceWaterhouseCoopers, growing a software company from 2 to 400 employees before selling it to Intuit INC, and helping thousands of business owners gain time and valuable freedom.

Tim shares his thoughts on some of the biggest mistakes that he sees business owners making that stop their growth.

Discover the traits that Tim has found or habits that a successful entrepreneur does on a regular basis that a struggling entrepreneur might be ignoring.

Listen to Tim’s piece of actionable advice that is easy to implement and that would immediately affect the listeners’ bottom line. He also discusses his book called Power to Create.

Episode Action Items:

To find more information about Tim, email tim@redmondgrowth.com or go to redmondgrowth.com

ABOUT THE HOST:

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

Should Email STILL Be a Primary Focus Growing Your eCommerce Business? with George Kapernaros

Andy Splichal — Fri, 15 Jul 2022 09:00:00 -0700

This episode features George Kapernaros, the founder of GK, a boutique e-commerce agency that specializes in email marketing for brands like Kilo.Health and Viceroy Group. George is a verified e-commerce email marketing mentor in growthmentor.com and host of Greece's #1 digital marketing podcast.

Learn more about George’s thoughts on email marketing ranks among different marketing channels in terms of importance for most companies in 2022. He shares some of the ways that email marketing can be successfully utilized.

Discover what promotional emails are that George finds very successful and how often should people be sending them. He shares some of the biggest mistakes that he sees people make when utilizing email marketing.

George deep dives into how he gets ideas for the content, mapping out emails and his recommendations.

Episode Action Items:

To find more information about George's company, go to georgekapernaros.com

ABOUT THE HOST:

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

The Power of Interactive Content With Saksham Sharda

Andy Splichal — Fri, 08 Jul 2022 09:00:00 -0700

This episode features Saksham Sharda, Creative Director and CIO of Outgrow, an all-in-one interactive content platform. Outgrow lets marketers build and launch interactive calculators and viral quizzes that help engage website visitors and generate more leads.

Listen as Saksham defines what is interactive content and why he thinks companies should use it.

Discover the top ways that e-commerce websites are using interactive content to improve the user experience. How does interactive, personalized content fit in with user experience?

Saksham shares some of the quickest ways to grow your e-commerce business in 2022. He also explains the problems they are solving for their clients and how they’re standing out from the competition.

Episode Action Items:

Contact Saksham and his team through questions@outgrow.co

ABOUT THE HOST:

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

Growing Your eCommerce Business Through SMS Texting With Osa Gaius

Andy Splichal — Fri, 01 Jul 2022 09:00:00 -0700

This episode features Osa Gaius, the Founder & CEO of Parrot, a leading eCommerce texting expert and mobile experience wizard who helps eCommerce businesses increase revenue and customer service retention with texting.

Osa dives deep into how a company can use texting to increase its business. Learn how texting can hurt your business and are there some really bad mistakes you could make?

Osa shares some best practices that help a company become more successful with a texting strategy. Find out if there are some industries that have more success than others when it comes to texting.

Discover what are some of those privacy rules and if Osa sees, even more, coming in in the next 12-18 months.

Episode Action Items:

To find more information about Osa, visit getparrot.com

$100 to Seven Figures with Robyn Johnson

Andy Splichal — Fri, 24 Jun 2022 09:00:00 -0700

This episode features Robyn Johnson, the CEO of Marketplace Blueprint. She is one of the country’s foremost leaders in selling and marketing products on Amazon.com. She initially started her business with $100 at a garage sale and built it to $1M in just a few years.

Learn more about Robyn’s ecommerce story and what she thinks about the opportunity for new Amazon sellers compare to when she began.

Discover why Robyn thinks it is better to sell on Amazon instead of growing your own website and the quickest ways to grow your ecommerce business on Amazon in 2022. Find out how she sees a significant increase in velocity in terms of FBA Fulfillment by Amazon.

Robyn also shares the tools that she uses to determine the profitability of selling on Amazon.

Find out more on the type of products she has seen having the most success on Amazon and her one piece of actionable advice for people who are just starting to sell their products on Amazon.

Episode Action Items:

To find more information about Robyn’s company, go to marketplaceblueprint.com

ABOUT THE HOST:

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

A Technology That Predicts What Your Customers Will Buy Next with Shanif Dhanani

Andy Splichal — Fri, 17 Jun 2022 09:00:00 -0700

This episode features Shanif Dhanani, the co-founder & CEO of Apteo. Apteo helps e-commerce brands personalize their marketing campaigns by predicting what their customers will buy next.

Discover Shanif’s thoughts on predicting what a customer is going to buy next and how can a company use that knowledge to grow its business.

Shanif shares the tools to use when reaching those different segments of customers. He explains some of the challenges that they struggle with and getting results for clients.

Episode Action Items:

To find more information about Shanif, visit www.apteo.co or contact him directly at shanif@apteo.co

ABOUT THE HOST:

(https://podcast.makeeachclickcount.com/ (https://podcast.makeeachclickcount.com)).

Personalizing User Interactions With Quizzes & More with Gen Furukawa

Andy Splichal — Fri, 10 Jun 2022 09:00:00 -0700

This episode features Gen Furukawa, the Co-Founder of Prehook. He shares how they drive sales and engagement with an e-commerce quiz.

He discusses the shoppers who are receptive to quizzes and the right data needed to obtain to personalize a recommendation.

He dives deep into some of the ways that can personalize interactions with browsers and he shares the conversion according to their case study.

Episode Action Items:

To find more information about Gen, email gen@prehook.com and

visit www.prehook.com

ABOUT THE HOST:

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).

(https://podcast.makeeachclickcount.com).

Growing Your eCommerce Business Through Facebook Advertising

Andy Splichal — Fri, 03 Jun 2022 09:00:00 -0700

This episode features Konstantinos Doulgeridis, the author of The Power To Sell Anything: Create and Scale To A 7+ Figure E-Commerce Business Using Facebook and Instagram Ads.

Find out why Konstantinos thinks that Facebook is the way to go when looking to sell your products online. He shares what he sees is some of the biggest mistakes that people make advertising their products on Google or on Facebook.

Konstantinos discusses some of the best indicators that a Facebook campaign is going to be successful. He dives deep into conversion campaigns and using creatives.

He shares running conversion ads, getting started running Facebook ads, and one piece of actionable advice to somebody thinking of starting to run ads using Facebook. He also gives caution to companies when looking to hire an agency to run their ads.

Episode Action Items:

To find more information about Konstantinos, visit his YouTube and

The Power To Sell Anything

ABOUT THE HOST:

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).

(https://podcast.makeeachclickcount.com).

Using Your Website Data To Find The Actions That Will Move The Needle With JJ Reynolds

Andy Splichal — Fri, 27 May 2022 09:00:00 -0700

This episode features JJ Reynolds of Mediaunthentic.

Discover the keys to identify what is and what isn't working with your website numbers and track the data. JJ talks about helping clients set up their analytics properly by specializing in customizing things.

JJ believes that a company can grow in a predictable manner by measuring its numbers and metrics on an ongoing basis. He shares some quick ways you can use your Google Analytics historical data to take action that will increase your sales

He discusses the action to take based on different traffic sources that are driving conversions or goals. JJ shares his favorite success story of identifying something that really changed the direction of their company.

Episode Action Items:

To find more information about JJ or to learn more about mediauthentic, visit: https://mediauthentic.com/

ABOUT THE HOST:

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).

(https://podcast.makeeachclickcount.com).

Actionable Insights For Advertising With Social Media with Katie Wight

Andy Splichal — Fri, 20 May 2022 09:00:00 -0700

This episode features Katie Wight, founder of KW Content, a company with a mission of helping purpose driven brands change the world.

Katie shares her thoughts on what makes social media an effective way to advertise your brand and the platforms to use. She also discuss recent privacy changes in running Facebook ads.

In addition, listen to the top three mistakes that Katie sees advertisers make, a success story from an Ecommerce client with a 400% growth after a year of working together. And the type of products she finds are doing well in TikTok.

Finally, Katie shares the struggle in providing services to their clients and working with purpose driven brands.

Episode Action Items:

To find more information about Katie or to learn more about KW Content, visit: kwcontent.com and @kwcontent

ABOUT THE HOST:

He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).

(https://podcast.makeeachclickcount.com).

Can A Podcast Boost Sales For An Ecommerce Store?

Andy Splichal — Fri, 13 May 2022 09:00:00 -0700

This episode features Nora Sudduth, the Chief Revenue Officer and co-founder of Hello Audio. She is a leading marketing and conversion strategist who has helped businesses sell over 5 million of products and services online.

Find out why Nora believes it's important for a company to establish a clear marketing message and the best ways a company can do this.

Listen as Nora explains how Hello Audio can help businesses achieve the three things any campaign need to be successful and why would an ecommerce company should consider launching a podcast.

If you don't have a podcast yet, then you may want to listen as Nora shares how podcast can help with your business on differentiating your brand, enhancing the client experience, and connecting with the customers.

Find out what Nora predicts on the future of podcast, the dynamic content and personalized service that Hello Audio have to offer.

Episode Action Items:

To find more information about Hello Audio, go to: helloaudio.fm

ABOUT THE HOST:

Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com (https://www.makeeachclickcountuniversity.com). He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com (https://www.trueonlinepresence.com), read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com (https://www.makeeachclickcount.com).

Generating $20 Million In Ecommerce Working Less Than 1 Hour A Day

Andy Splichal — Fri, 06 May 2022 09:00:00 -0700

This episode features Dave Mason, an entrepreneur, author and coach that has shown how you can create a business while still living the lifestyle you want to live.

Discover why first determining your priorities along with the lifestyle you want is essential before you create the business you need to support those priorities.

Listen as Dave explains exactly how he has been able to create and continue to manage a multi-million dollar eCommerce company (https://www.knobs.co) while only working an average of 15 minutes per day.

If you don't already have a business, then you will want to listen as Dave describes what type of business you should begin and why.

Finally, listen as Dave tells the story of how he handled a customer service problem that arose and how he developed a training system that could take his place within the business and how you can take this method to streamline your own processes.

Episode Action Items:

To find more information about Dave or to learn more about his 'Money Madness Challenge' visit https://moneymindsetmadness.com or you can find Dave's book, The Size of Your Dreams, at https://thesizeofyourdreams.com

ABOUT THE HOST:

The 7 Core Areas of SEO With David Finberg

Andy Splichal — Fri, 29 Apr 2022 09:00:00 -0700

This episode features David Finberg, the founder of Peaks Digital Marketing.

Discover each of the 7 core areas of SEO (strategy, web design, content, reputation, page speed, user experience and backlinks) including what they are and how you can use to increase your organic placement on Google.

In addition, within this episode, David discusses how Google works to determine placing websites and some industry tools you can use to improve your SEO results.

Also, listen as David talks about some of the mistakes to avoid when hiring a SEO agency and how he sees the industry changing over the next 12-18 months.

Finally, David reveals an actionable step you can take absolutely free that will help you see better SEO results.

Episode Action Items:

To find more information about David or to learn more about Peaks Digital visit https://www.peaksdigitalmarketing.com

ABOUT THE HOST:

SEO VS PPC Does It Even Matter If Your Website Doesn’t Convert? With Jason Hunt

Andy Splichal — Fri, 22 Apr 2022 09:00:00 -0700

This episode features Jason Hunt, the co-founder of Merged Media as well as the host of the Merged Marketing Podcast.

Discover some mistakes you should avoid when launching an SEO program and why you need a fundamental understanding of SEO if you want success driving organic traffic.

In addition, within this episode, Jason and Andy discuss why conversion is the major factors that will determine your success whether using organic traffic or paid traffic when driving traffic to your website.

Jason reveals some tips on increasing your conversion (hint, make sure you are solving problems for your customers) along with showing up along the entire customer journey.

Finally, Jason discusses what companies get wrong when looking to hire a digital marketing agency.

Episode Action Items:

To find more information about Jason or to learn more about Merged Marketing Media visit https://merged.ca or listen to Jason on the Merged Marketing Podcast - https://merged.ca/podcast/

ABOUT THE HOST:

Launching A Referral Program That Actually Works With Dominick Keenan

Andy Splichal — Fri, 15 Apr 2022 09:00:00 -0700

This episode features Dominick Keenan, the VP of Sales at ClickBank. ClickBank for over 20 years has been a trusted global partner for businesses looking to grow online.

Within this episode, Dominick discusses what makes a referral program work well including some actionable item tips you should know to help ensure you are running a successful program.

Discover the differences between affiliate and referral programs and why every established eCommerce business should implement a referral program as a way to grow their online sales.

Dominick also details how ClickBank can integrate with your website to create a referral program that will bring you new customers and increase your overall sales.

Finally, learn what type of products do and do not work well using a referral program including some of Dominick's favorite success stories.

Episode Action Items:

To find more information about Dominick or to learn more about ClickBank visit https://www.clickbank.com/podcast to take a free quiz to see if launching an affiliate program is viable for your company.

ABOUT THE HOST:

Placing A Valuation On Your Business With Greg Elfrink

Andy Splichal — Fri, 08 Apr 2022 09:00:00 -0700

This episode features guest Greg Elfrink, from Empire Flippers, the world’s leading marketplace for buying and selling established and profitable online businesses.

Discover the top factors buyers evaluate for when determining the value of a digit business.

Greg also goes into detail of why diversifying your marketing channels as well as your product offering are essential factors in determining the valuation of your business.

Within this episode, Greg details the formula for evaluating valuation of digital businesses (hint, it has to do with profits not revenue).

Finally, Greg details how Empire Flippers works to help digital business to sell their business or buyers find legitimate businesses and why 2022 is such a 'hot' sellers' market.

Episode Action Items:

To find more information about Greg or to signup for a free business evaluation visit https://empireflippers.com.

ABOUT THE HOST:

Tips For Launching An eCommerce Business In 2022 With Chloe Thomas

Andy Splichal — Fri, 01 Apr 2022 09:00:00 -0700

This episode features guest Chloe Thomas, the founder of eCommerce MasterPlan, a best-selling author, international and keynote speaker, and host of the award-winning eCommerce MasterPlan podcast.

Listen as Chloe talks about the pros and cons of launching an eCommerce business in 2022, what eCommerce platform she would use and what she might sell. She also talks about how and why she would perform market research offline before ever launching an eCommerce business and what you do with the feedback you receive.

In this episode, Chloe also goes into detail on whether or not she would recommend selling products on Amazon or first working to establish brand identity and why free shipping is the new normal in online shopping and what you need to think about to incorporate into your own business and where she would suggest to start advertising when first launching your online store.

Finally, Chloe details the keys to growing a business and where you need to focus your time if you want to be successful when first launching your store.

Episode Action Items:

To find more information about Chloe, visit https://ecommercemasterplan.com where you can find information on Chloe's books, podcast and summit.

ABOUT THE HOST:

Creating A Referral Program That Will Grow Your eCommerce Business With Raul Galera

Andy Splichal — Fri, 25 Mar 2022 09:00:00 -0700

This episode features guest Raul Galera, the Chief Advocate at ReferralCandy, the #1 referral program platform online. Raul discusses how Referral Candy has powered over $300M in referral sales for their clients and how their clients harness the power of referrals to grow their eCommerce businesses.

Listen as Raul describes the differences between referrals and affiliates and why a referral program is a powerful way to grow your business using the existing goodwill of your customer base.

Referrals are likely already happening in your business listen to discover if now is the time to add an official referral program to your business.

The challenge with referral programs and what you actions to take to make your referral program a success. In addition, this episode discusses what sets Referral Candy apart from the competition and how you can use their services for those who are serious about creating consistent revenue.

Episode Action Items:

For a referral program that runs itself, visit https://www.referralcandy.com and signup for a free 30-day trial or email Raul at raulg@referralcandy.com.

ABOUT THE HOST:

Becoming The CEO of Your Business & Your Life with Jen Gaudet

Andy Splichal — Fri, 18 Mar 2022 09:00:00 -0700

This episode features guest Jen Gaudet, best-selling author, speaker, investor in businesses and properties, entrepreneur, television show host, Human Performance Specialist and Master Transformational Life Coach.

Discover the top problems both physically and mentally that CEOs commonly struggle with and how those issues can affect your ability to take control of your business and your life.

Listen as Jen reveals her secret formula for how to prioritize activities in their business and their life. Hint - Get Comfortable with Being Uncomfortable.

This episode also looks at how self-doubt can attribute to holding you back and what you can do to overcome self-doubt and other strategies that you need to be successful in business.

Episode Action Items:

For more information you can visit https://jengaudetcoaching.com and find information on Jen's Free 5-Day On-Demand Workshop.

ABOUT THE HOST:

Why You Should Automate Your Customer Service With Amit RG

Andy Splichal — Fri, 11 Mar 2022 09:00:00 -0700

This episode features guest Amit RG, Founder and CEO of Richpanel, a platform helping eCommerce companies scale and integrate their customer support services.

Discover how Richpanel has modeled Amazon to bring productized customer service to their direct to customer clients.

Did you know a customer that contacts customer service is 4X more likely to become a dissatisfied customer vs a satisfied customer? Listen to discover how you can avoid creating dissatisfied customers through your customer service.

Listen as Amit shares one of his favorite success stories of how one of their clients used Richpanel to reduce agent handled contacts by 50% despite substantial growth.

Episode Action Items:

If you are a B-to-C company looking to productize your customer service, visit www.richpanel.com and you can watch videos or signup for a free trial.

ABOUT THE HOST:

Customer Retention – Easy To Overlook, But You Better Not With Valentin Radu

Andy Splichal — Fri, 04 Mar 2022 09:00:00 -0700

This episode features guest Valentin Radu, Founder and CEO of Omniconvert. Omniconvert is a company which is disrupting the eCommerce space on how brands should perceive growth (where the norm is 100% focus on acquisition and massive neglect on retention).

As the price of acquiring customers continues to increase, discover why the survival of a company may depend on how well they are able to retain their customer base. Radu shares his strategies based on 16 years in the eCommerce space what works when retaining customers and why many companies overlook the importance of customer retention.

Find out what percentage most companies spend on customer retention vs. customer acquisition. In addition, this episode reveals the key metrics a company should be measuring when tracking customer retention and the three pillars of customer retention (what you say, what you sell and what you do as a company).

Episode Action Items:

If you are interested in working with Omniconvert visit https://www.omniconvert.com to discover how you can better retain your customer base.

ABOUT THE HOST:

Overcoming The Obstacles That Prevent Business Growth With Terry Dry

Andy Splichal — Fri, 25 Feb 2022 09:00:00 -0700

This episode features guest Terry Dry, the CEO of Future Proof Advisors that specializes in advising mid-market businesses and their executive teams on how to overcome barriers that inhibit growth.

Listen as Terry explains some of the obstacles that may inhibit your company's growth and how you can overcome those obstacles. From leadership to how a company operates there are common barriers to a company growth that you should know.

If you are a midmarket or emerging brand, this episode will explain how you can work with Future Proof Advisors to add a team of experts that will help your company reach its full potential.

Are you spending time big picture on your business or are you working in your business? Find out why it is important to carve out the time to focus on strategic planning if you want to grow and how Future Proof Advisors can help.

Episode Action Items:

If you are interested in working with Future Proof Advisors visit https://www.futureproofadvisors.com and discover how we can help you with your vision, strategy, optimization through our coaching and connections.

ABOUT THE HOST:

Expanding Your Shopify Product Offerings Through Partnership With David Perry

Andy Splichal — Fri, 18 Feb 2022 09:00:00 -0700

This episode features guest David Perry, the CEO of Carro, a new eCommerce partnership network used by over 30K Shopify brands. Discover how GetCarro.com helps brands gain attention, sales, and new customers by partnering with other brands in the network.

Listen as David explains the process of how you can easily expand your product offering by adding complimentary products to your website from the GetCarro network. David details all the different scenarios of fulfilling orders and creating a seamless customer experience of partnering with other Shopify stores.

In addition, through the GetCarro network stores can connect to influencers. Not only does it connect Shopify stores with influencers, but it does it in a way that drives traffic.

Find out what you need to join the network and the process to integrate other products to your Shopify website.

Episode Action Items:

If you are interested in working with GetCarro visit GetCarro.com and take a free trial or contact them at hello@getcarrro.com and mention you heard about it on the Make Each Click Count Podcast and you will receive VIP treatment.

ABOUT THE HOST:

Forget Your Password? No, Seriously, Forget Your Password With Reed McGinley-Stemple

Andy Splichal — Fri, 11 Feb 2022 09:00:00 -0700

This episode features guest Reed McGinley-Stemple, Co-Founder and CEO of Stytch. Stytch enables Apps & websites to embed passwordless authentication for its customers.

Listen as Reed explains the advantages for companies to change from password based to passwordless authentication for its customers including how passwordless integration can increase customer lifetime value (CLV).

Don't believe it? In this episode, Reed details how one of their recent customers experienced a 62% increase in conversion by changing to a passwordless solution.

Discover how passwordless authorization works and how you can integrate their technology into your business.

Finally, find out how our customers use our technology to generate Email magic links to increase their conversion to purchase by creating a logged in experience for their customers.

Episode Action Items:

If you are interested in improving your end use experience, you can connect with Reed McGinley-Stemple and all the products available at Stytch by visiting https://stytch.com

ABOUT THE HOST:

How To Generate More Profits & More Sales With Your Amazon Ads With Ritu Java

Andy Splichal — Fri, 04 Feb 2022 09:00:00 -0700

This episode features guest Ritu Java, representing PPC Ninja. PPC Ninja is a PPC Automation Software that helps eCommerce businesses get the biggest bang for their buck advertising using Seller Central on Amazon.

Listen as Ritu explains how customers can use PPC Ninja to improve their results running Amazon Ads and how PPC Ninja differs from their competitors.

Discover some of the costliest mistakes that companies make using Amazon ads and how you can fix these costly mistakes with PPC Ninja including how to use category targeting ads to have your products on page one of Amazon at a fraction of the cost.

Did you know that Amazon ads average CPC are increasing 15% per year? Given it is ever more expensive, if you want to be profitable it is essential that you optimize your Amazon paid ads. Discover how PPC Ninja can work to integrate as a key part of your Amazon's company growth.

Listen as Ritu describes how PPC Ninja works to optimize Amazon Ad bids and how it would be impossible to manage the bids in this way manually.

Are you an agency working to optimize client's Amazon advertising campaigns? Then, you won't want to miss this episode to discover how PPC Ninja can help improve your results.

Episode Action Items:

You can find more about PPC Nina at http://ppcninja.com?fpr=ppcn97 to signup for a free demo or signup for a free mastermind. In addition, you can follow Ritu Java on Linkedin at https://www.linkedin.com/today/author/ritujava/

ABOUT THE HOST:

SEO Using Backlinks With Julian Goldie

Andy Splichal — Fri, 28 Jan 2022 09:00:00 -0700

This episode features guest Julian Goldie. Julian specializes in helping websites increase their organic traffic, boost their rankings and land more customers using SEO.

Listen as Julian simplifies what it takes to rank your website well organically including optimize your keywords, creating backlinks and on-page SEO.

Find out what it takes to rank well organically in 2022 including creating backlinks and which backlinks Google counts with backlink quality.

Learn how Julian manages his client's SEO including prospecting for backlinks and creating a content calendar for creating new content and how you can implement into your own SEO growth strategy.

Did you know you can actually do more harm than good with backlinks? It is true. Discover how low-quality backlinks can reduce your organic position. Find out where more companies get it wrong when looking to hire an SEO agency.

Episode Action Items:

You can find Julian Goldie at https://juliangoldie.com. While you are there download a free copy of his book Link Building Mastery: How To Triple Your Traffic With Backlinks.

ABOUT THE HOST:

The 2021 Broken Windows Awards With Michael Levine

Andy Splichal — Fri, 21 Jan 2022 09:00:00 -0700

In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along with the list of the 10 worst offenders of 2021.

Each company has the same issues each that involved not caring for its customers. Make sure your business is not guilty of the same sin if you want to grow in 2022.

Episode Action Items:

ABOUT THE HOST:

A.I. Powered Content Strategies – Giving SEO A Boost with Jeff Coyle

Andy Splichal — Fri, 14 Jan 2022 09:00:00 -0700

This episode features guest Jeff Coyle. Jeff is Chief Strategy Officer for MarketMuse, an industry leading content solution that brings data scientists and engineers together with content strategists and SEO experts to make AI accessible for content teams of all sizes and skill levels.

Discover what you need to do to be successful with SEO strategies in 2022 and going forward and how you can use A.I. from MarketMuse to increase your organic traffic.

How do you hang on when SEO does not provide quick results? That is a subject of this interview. Discover why SEO is essential for brand growth and what is working in today's environment including how to create predictable, data-driven insights.

In addition, in this episode find how content creators are utilizing MarketMuse's artificial driven content that will drive organic traffic including how you can use artificially driven content to create the most effective content. Finally, discover why with SEO you need to be present for the entire buying cycle to have success with SEO.

Episode Action Items:

You can find more information regarding Jeff by visiting MarketMuse at https://www.marketmuse.com. While you are there, signup for our free product to see if MarketMuse can help you and discover training course for best-practices creating content.

ABOUT THE HOST:

Using Pinterest To Grow Your Business With Craig Lewis

Andy Splichal — Fri, 07 Jan 2022 09:00:00 -0700

This episode features guest Craig Lewis. Craig is the founder of Pin & Grow, an agency that helps eCommerce owners scale their business through both paid and organic Pinterest placements.

Is Pinterest a viable marketing channel for your business? Listen to this episode to find out what type of businesses should be using Pinterest to successfully grow their business in 2022.

Find out how Pinterest's algorithm works and why it is more like a search engine than a social media platform and how you can place your products in Pinterest both paid and organically. In addition, discover how you can quickly increase your organic traffic within Pinterest by 30-40% with no out of pocket cost.

Discover why everything you post in Pinterest should be done with a purpose if you want to be successful using Pinterest and why the reach number shown should be considered irrelevant.

Finally, learn why they named their agency Pin & Grow and how they have differentiated themselves from their competition by specializing in eCommerce products on Pinterest.

Episode Action Items:

You can find more information regarding Craig Lewis at https://pinandgrow.com. Request a free Pinterest audit by going to https://pinandgrow.com/contact/ and entering 'Make Each Click Count' when booking an appointment.

ABOUT THE HOST:

Getting To Know HubSpot With Lauren Kennedy of Coastal Consulting Marketing

Andy Splichal — Fri, 24 Dec 2021 09:00:00 -0700

This episode features guest Lauren Kennedy. Lauren is the Founder and CEO of Coastal Consulting Marketing. Her agency is a strategic partner for HubSpot and Sales Force as well as a 5-Star Certified HubSpot Platinum Partner Agency.

Discover what Hubspot is capable of doing and why Hubspot is the leader in marketing automation. In addition, Lauren talks about SalesForce (the #1 CRM) and how SalesForce integrates with HubSpot.

Find out the benefits of working with an agency to manage HubSpot/SalesForce vs doing it in-house. Avoid the mistakes that you wouldn't know that you don't know!

Finally, learn about how specializing has allowed Coastal Consulting to grow to before a HubSpot platinum partner agency in less than a year.

Episode Action Items:

You can find more information regarding Lauren Kennedy at Coastal Consulting at https://www.coastalconsulting.co. Visit to request a free HubSpot audit and learn more about a HubSpot SalesForce integration.

ABOUT THE HOST:

Increasing Your Revenue By Improving Your User’s Experience

Andy Splichal — Fri, 17 Dec 2021 09:00:00 -0700

This episode features guest AJ Davis. AJ is the founder of the Experiment Zone, a leader in helping ecommerce businesses provide their customers with a seamless user experience in order to get the most value from their website and increase their revenue.

Find out what it means to have a seamless user experience and how websites can use this knowledge to increase their online sales. Always start with your data to discover where to investigate potential problems with your website.

The three things that every webpage should do to increase conversion, yet 75% of websites do not. Tell them what you do, who you serve and why should customers choose you (your value propositions).

Why clarity and quickness are the two most important factors when it comes to increasing your conversion rates and how conversion numbers are a small hinge that can increase business exponentially.

And finally, how her experience as a lead researcher for Google optimizer helped AJ create an intentional process to improve their client's conversion rates through the Experiment Zone. Visit today to request a free conversion report card regarding one page of your website.

Episode Action Items:

You can find more information regarding AJ Davis at Experiment Zone by visiting https://experimentzone.com to find out how to unlock more value from your website by optimizing your user experience.

ABOUT THE HOST:

Using A.I. To Generate SEO Rich Content With Pankil Shah

Andy Splichal — Fri, 10 Dec 2021 09:00:00 -0700

This episode features guest Pakil Shah. Pankil is the founder of outranking.io, a leading platform in using AI to research, write and optimize website content.

Discover why creating a solid content strategy is essential in producing effective SEO content and why the research that happens before creating that content is essential to your success.

Listen as Pankil introduces his new AI software service that was developed for creating effective content that drives organic traffic to your website. Find out who uses and how they have used the software to enhance the effectiveness of their SEO content.

If you are putting all the effort into creating content, why not make sure you are creating content that actually drives traffic by delivering value to your customers? This episode will show you exactly how to do just that!

Episode Action Items:

You can find more information regarding Pankil Shah at Outranking.io by visiting https://outranking.io. Early Adopters Deal happening now. All credit being rolled over to the next month, but act soon.

ABOUT THE HOST:

Know, Trust and Grow Your Numbers With Chris Mercer

Andy Splichal — Fri, 03 Dec 2021 09:00:00 -0700

This episode features guest Chris Mercer. Chris is the founder of Measurement Marketing.io, he is a renowned expert helping businesses of all sizes understand what they need to measure to understand their marketing strategies more effectively.

Discover what numbers are important for businesses to know if you are going to understand how your customers are interacting with your website and how you can use that knowledge to take action to grow your business.

Within this episode, Andy and Chris also discuss the new Google Analytics 4 including how it works and why it is an important change to Google Analytics with new privacy restrictions in regard to tracking.

Do you know what the secret sauce is for measurement? It is forecasting. Discover why and how you can apply this success tool to your business.

Episode Action Items:

You can find more information regarding Chris Mercer at Measurement Marketing by visiting https://measurementmarketing.io.youtube or download a free toolbox membership at https://measurementmarketing.io/mecc

ABOUT THE HOST:

Understanding Your Customers In Order To Grow Your Business With Darshan Mehta

Andy Splichal — Fri, 26 Nov 2021 09:00:00 -0700

This episode features guest Darshan Mehta, the founder of iResearch.com, a platform that allows users to quickly extract insights from consumers throughout the world, and ConnectQik.com, an app that allows users to make instant connections and take part in engaging interactions.

Discover what insights regarding customers that Darshan believe to be important for a business to know and why it is the key to gaining an edge over your competitors.

Learn why Darshan believes that insights are the key to innovation and differentiation and how he has made running a market group possible for about the costs for a dinner for two.

No matter what you are going to get feedback from your customers. Do you want to get it sooner or later? Revealing insights is how you can identify your customers pain points and is a key to your company's growth.

Episode Action Items:

You can find more information regarding Darshan Media at https://www.iresearch.com or check out his book, Getting to Aha available on Amazon.

ABOUT THE HOST:

Finding Your Niche With Bruce Irving of Smart Pizza Marketing

Andy Splichal — Fri, 19 Nov 2021 09:00:00 -0700

This episode features guest Bruce Irving, the marketing visionary behind Smart Pizza Marketing and the host of the Smart Pizza Marketing podcast.

Listen as Andy discusses with Bruce how to find your niche in businesses and how you can become the go to expert in that niche. In addition, they discuss why you should use forms of media that your competitors may not yet have embraced.

Should every business be on every platform? Bruce says no. Instead find out where your customers are at and learn how to use those platforms to find new customers. Be consistent on delivering content because it is consistency over time that makes social media work.

Within this episode, they also discuss why using your phone works when producing content for social media and why you shouldn't overthink it. Instead see what resonates with your customers and do more of it!

As a final tip Bruce says, "don't use marketing lingo when selling inside your nice it is a dead giveaway of an outsider".

Episode Action Items:

You can find more information regarding Bruce Irving and his Smart Pizza Marketing Podcast at https://www.smartpizzamarketing.com

ABOUT THE HOST:

Effectively Using Video Within Your Business With Caleb Maxwell

Andy Splichal — Fri, 12 Nov 2021 09:00:00 -0700

This episode features guest Caleb Maxwell of Hebron Films. Discover why all businesses should be using some form of video within their business and how a business can figure out exactly what type of videos they need for the 'biggest bang for the buck'.

Worried about the costs of creating a video? Then, you need to focus on the ROI of videos and how to determine if videos are providing a profitable return on investment.

This episode also explores the different metrics including engagement which are important when measuring the success of using video.

Finally, listen as Caleb reveals the one thing that audiences will not forgive when it comes to your video (hint, it may not be what you think) and why his company uses strategy before beginning to create their clients’ videos.

Episode Action Items:

You can find more information regarding Caleb Maxwell or connect with Hebron Films by visiting https://hebronfilms.com/

ABOUT THE HOST:

Disrupting How Digital Marketing Is Being Done with John Readman

Andy Splichal — Fri, 05 Nov 2021 09:00:00 -0700

This episode featured guest is the CEO of Modo25 and Ask Bosco, John Readman. John is working hard to disrupt the competitive agency space by offering a supportive digital marketing service.

Are you currently using an outside agency to handle your online marketing? Discover why you should consider bringing your online marketing inhouse including all the pros and cons.

Discover how Modo25 works with their clients to establish their goals to scale online growth through a variety of marketing channels and why it is important to establish your targets if you want to reach your goals.

In addition, listen how John believes that transparency and visibility is key whether you are working with an agency or whether you decide to bring your marketing in-house.

Episode Action Items:

You can find more information regarding John Readman or to request a demo of his services visit - Modo 25 (https://modo25.com) or Ask Bosco (https://askbosco.io).

ABOUT THE HOST:

Breaking Through The Online Clutter, SEO & More With Shane Barker

Andy Splichal — Fri, 29 Oct 2021 09:00:00 -0700

This episode features guest Shane Barker, founder of ShaneBarker.com, where they specialize in SEO, Influencer Marketing Services, Content Marketing Services and Online PR Marketing Services. Shane is a professional speaker and the host of the Marketing Growth Podcast

Discover what it takes to rank well with SEO in today's environment. In this episode Shane reveals the current state of SEO and what you need to think about when optimizing your organic content.

Want to crush your competition? Shane has been doing it for his brand and his customers for years through free organic traffic. Learn how he does it including what software he uses for his company as well as his private clients.

Finally, discover what you need to know when you are thinking of hiring an SEO agency in order not to be scammed in an industry filled with shysters including how to reverse your numbers and make sure the squeeze is worth the juice when it comes to your SEO investment.

Episode Action Items:

You can find more information regarding Shane by visiting www.shanebarker.com. Visit his website to request his newsletter or connect with him on Linkedin or Twitter by searching for Shane Barker.

ABOUT THE HOST:

eCommerce Achieving Growth Through Specializing (It’s Nuts!)

Andy Splichal — Fri, 22 Oct 2021 09:00:00 -0700

This episode features guest Kelley D'Angelo, founder of Lark Ellen Farm. Lark Ellen Farm since 2014 has been on a mission to have people live a healthier lifestyle by eliminating grains from your body.

Discover how Lark Ellen Farm has been able to substantially grow their eCommerce business by specializing in a niche. Learn why finding a niche with less competition and high demand is a great way to quickly grow your online sales. From a product idea to a thriving online company discover the steps involved when growing your company specifically the advertising and some of the downfalls to avoid when growing a company.

In addition, listen to this episode to discover what to look for in outsourcing your marketing to an agency. Kelley explains what to avoid hiring a SEM agency to run your Amazon and Google Ads and what she has learned by using 7 agencies in 7 years

Finally, discover her thoughts on selling products on Amazon vs. her own website and some pricing strategies and tips for selling your products on Amazon.

Episode Action Items:

You can find more information regarding Kelley D'Angelo by vising www.larkellenfarm.com

ABOUT THE HOST:

Scaling Your Business With A Remote Work Force with Garret & Deeannee Akerson

Andy Splichal — Fri, 15 Oct 2021 09:00:00 -0700

This episode features guests Garret and Deeannee Akerson. Garret and Deeannee are the co-founders of Kindred Bravely. In 2019, Kindred Bravely was named #20 on the Inc. 5000 list of fastest- growing, privately held US companies and they also won the Shopify Build a Bigger Business Competition in 2017 as one of the eight fastest-growing online retailers on Shopify’s platform

Touching on the importance of company culture and setting expectations, find out how they scaled their business with a remote workforce and their strategies for growing their business into a known brand using an almost entirely remote workforce.

Learn their methods to communicate with their team members, who are located across the globe and why communication is key.

Finally, discover their thoughts on selling products on Amazon vs. their own website through the stages of company growth, startup vs. established brand and general advice on growing your business.

Episode Action Items:

You can find more information regarding visit Kindred Bravely at www.kindredbravely.com.

ABOUT THE HOST:

Talking Affiliates, Content Creation & More with Ashley J. Saunders

Andy Splichal — Fri, 08 Oct 2021 09:00:00 -0700

This episode features guest AJ Saunders. AJ is the founder AJS Digital Group, a media company with over a decade of experience in digital marketing specializing in affiliate marketing.

Did you know you could make over $100 thousand dollars per year running an affiliate website? Find out the top strategies and where to start if you want to start an affiliate website.

In this episode, AJ reveals common mistakes most make when starting an affiliate website and why you need a strategy in place when getting started with affiliate marketing.

Not interested in being an affiliate? You still will want to listen as this episode discusses SEO. Use lessons learned by affiliate websites to rank your website higher organically including backlinks, their importance and how you can earn them.

Finally, discover some ideas on how to develop ideas for content and why fresh content is essential in affiliate marketing.

Episode Action Items:

You can find more information regarding AJ Saunders and AJS Digital Group by visiting at https://www.ajsdigitalgroup.co.uk.

ABOUT THE HOST:

Increasing Your Conversion Rates, Where Small Changes Have Great Impact with Kurt Philip

Andy Splichal — Fri, 01 Oct 2021 09:00:00 -0700

This episode features guest Kurt Philip. Kurt is the founder and the CEO of Convertica, an agency that specializes in helping websites make more bottom-line revenue through maximizing existing customer value.

Find out where to start if you want to improve your conversion rates including the one thing that is guaranteed to improve your conversion rate every time!

In this episode, Kurt reveals some ideas on how to earn testimonials when starting your business and how you can use those testimonials to improve your website and your conversion rates.

In addition, there are other things that can immediately improve your conversion and hint price is not one of them.

Finally, don't think a small change in your conversion rate will matter? Listen and learn what a small change will mean to your bottom line.

Episode Action Items:

You can find more information regarding Kurt Philip or Convertica visit at https://convertica.org and find out how they can increase your conversion rates by 20-100%.

ABOUT THE HOST:

What Was Learned Studying A Billion Dollars of Ad Spend With Travis Chambers

Andy Splichal — Fri, 24 Sep 2021 09:00:00 -0700

This episode features guest Travis Chambers. A chief media hacker, Travis is the Founder of Chamber Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million-dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos a month for ads on Facebook, YouTube, Instagram, and Pinterest.

Find out how it is possible to run and grow a successful marketing agency while working 4 days a week and still balancing life and work for both you and your employees.

In this episode, Travis reveals what his team learned in studying a billion dollars in ad spend. Listen as Travis explains the 7 foundational video ad types that every ad account should have and test: spokesperson/anchor, closer/dynamic ads, product demo, lifestyle, social proof, case study and unboxing. Find out what each of these video types are; why each of these video types work and how you should use them in your own marketing.

Why it is that most agencies are focused on winning awards instead of creating video ads that actually work and how this drives Travis to grow Chamber Media.

Finally, thinking of starting your own business. Learn why Travis suggests that you start by selling your time before you start selling products and how to best gain experience to be successful

Episode Action Items:

You can find more information regarding Travis Chambers by visiting his agency, Chamber Media at https://www.chamber.media.

ABOUT THE HOST:

Changes To Your Business That Can Move the Needle And Result In Exponential Growth With Dan McGaw

Andy Splichal — Fri, 17 Sep 2021 09:00:00 -0700

This episode features guest Dan McGaw. Dan is an award-winning entrepreneur and speaker. He is the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. Coined as one of the original growth hackers, Dan has led the teams at Kissmetrics.com, CodeSchool.com and UTM.io. His skills include the ability to build and oversee new marketing programs that can create sustainable growth.

Discover the levers that you can pull that will help your company achieve expodential growth and why automation is the key to growth.

Ever wonder what UTM tags are and why they are important? Listen as Dan describes the origin of UTM tags and why they are important in properly tracking your website data.

Sending cart abandonment emails? Did you know you can also send emails for journey abandonment emails? Don't leave your retargeting just to the display network, use email. In this episode, you will find out how that is possible.

Episode Action Items:

You can find more information regarding Dan McGaw by visiting his agency, McGaw.io. Also, stay tuned to the end of the episode to discover how you can receive a free copy of Dan's book, Build Cool Sh#t

ABOUT THE HOST:

Growing Your eCommerce Business By Recruiting An Army of Influencers With David Morneau

Andy Splichal — Fri, 10 Sep 2021 09:00:00 -0700

This episode features guest David Morneau. David is the co-founder and managing director of inBeat Agency, the #1 Micro Influencer Agency in North America. David and his agency specialize in using influencer marketing to scale and grow direct to consumer brands.

Find out how to use influencer marketing beyond just driving sales. Find out what micro influencers are, the other types of influencers and why David prefers using micro influencers to deliver the best results for their clients.

Thinking of getting started with growing your business using influencer marketing?

Then, listen to discover how many influencers you need to move the needle in terms of sales; some of struggles that companies commonly find when getting started using influencer marketing and what percentage of marketing budget should allocate to influencer marketing.

Episode Action Items:

You can find more information regarding David Morneau or his agency, inBeat at https://inbeat.agency or email David at david@inbeat.agency

ABOUT THE HOST:

Growing Your Business On Amazon With Will Haire

Andy Splichal — Fri, 03 Sep 2021 09:00:00 -0700

This episode features guest Will Haire. Will is the CEO of BellaVix, an Amazon Management Company which helps retail brands scale their business on Amazon.

Discover why it is advised that all companies control their own brand by selling their products on Amazon. Listen as Will explains how Amazon determines which retailer is awarded the buy box and why it is so important to the success of your Amazon listings that you understand.

Finally, the important elements of increasing your conversions with your Amazon listings and the types of products that Will has found to be the most successful when selling on Amazon.

Episode Action Items:

You can find more information regarding Will Haire or his agency, Bellavix at www.BellaVix.com.

ABOUT THE HOST:

Focusing On Revenue Growth Utilizing Social Media With Victoria Lee

Andy Splichal — Fri, 27 Aug 2021 09:00:00 -0700

This episode features guest Victoria Lee. Victoria is the co-founder and CEO of UK company 100PoundSocial.com, A fully productised social media marketing agency working with 160+ companies across the UK and worldwide with a average 72% year-on-year revenue growth.

Discover the systems their agency has in place that has led to growing an average 72% year over year revenue growth.

In addition, Victoria reveals their overall content strategy along with some success stories from their clients and how a business can emulate their strategies and success even if they can’t afford to hire an outside agency.

Finally, this episode goes into exactly why having an online presence is so important when trying to grow your business.

Episode Action Items:

You can find more information regarding Victoria's Agency at https://100poundsocial.com/ or on LinkedIn - https://www.linkedin.com/in/victoriaellenlee/ follow on Twitter - https://twitter.com/100poundsocial or connect on Facebook - https://www.facebook.com/100poundsocial

ABOUT THE HOST:

Paid Advertising That Actually Works With John Horn

Andy Splichal — Fri, 20 Aug 2021 09:00:00 -0700

This episode features guest John Horn. John is the CEO of Stub Group, a digital advertising agency and a premier Google Ads Partner. Here to discuss how to convert more leads, get more eCommerce sale and grow your revenue.

Tired of spending money on ads and not having them work?

Well the Stub Group's tag line is Paid Advertising That Actually Works. Find out why their advertising works and how you can implement the secrets of their success into your own paid advertising.

Discover why increasing conversion is an essential piece of success using paid ads and what percentage of new clients are properly tracking their conversions (hint, you may be surprised).

Finally, hear some of the biggest mistakes companies make when looking to hire a Search Engine Marketing Agency (they might not be what you think).

Episode Action Items:

You can find more information regarding John at www.stubgroup.com or check out his FREE Google AdWords course at Udemy by visiting https://www.udemy.com/course/google-adwords-for-small-business-secrets-of-an-agency-pro/?instructorPreviewMode=guest

ABOUT THE HOST:

Is Your Business Built To Scale With Jeremy Gillespie

Andy Splichal — Fri, 13 Aug 2021 09:00:00 -0700

This episode features guest Jeremy Gillespie. Jeremy is a direct response marketing expert and the CEO of Built To Scale – a San Francisco-based paid performance company that helps eCommerce businesses scale with Google, YouTube, and Facebook Ads

Are you currently running paid ads or thinking of running paid ads? Then, this episode is not to be missed.

Find out if your business is built to scale. How much traffic can you profitably drive to your business and how should you be doing it? Jeremy answers those questions and more as well as letting giving us predictions on the direction for eCommerce over the next five years.

Episode Action Items:

You can find more information regarding Jeremy and his agency by visiting https://builttoscale.co

ABOUT THE HOST:

Marketing With Lesser Known Media With Adam Hommey

Andy Splichal — Fri, 06 Aug 2021 09:00:00 -0700

This episode features guest Adam Hommey. Adam is a speaker, author, consultant and business trainer. He is the Founder and Executive Director at The REACH SYSTEM, the Executive Director at In-Demand Expert and the host of the Business Creators Radio Show.

Thinking of someday launching your own podcast? This episode should not be missed.

Find out what Adam means with his philosophy Achieving Maximum Results Through Minimalism. See what he is doing to successfully promote his own podcast including his best tips for those wanting to launch their own podcast and finally hear the story about the release of his book, Groundhog Day is an Event, Not a Business Strategy.

Episode Action Items:

You can find more information regarding Adam at https://www.TheReachSystem.com or within his private Facebook Group - https://www.EverythingPodcasting.group/

His book Groundhog Day is an Event Not a Business Strategy can be found on Amazon - https://www.amazon.com/Groundhog-Event-Business-Strategy-Opportunities/dp/0999891006

ABOUT THE HOST:

Best of Make Each Click Count Podcast With Steve Sims

Andy Splichal — Fri, 30 Jul 2021 09:00:00 -0700

This best of episode replay special features Steve Sims, the man dubbed The Real Life Wizard of Oz by Entrepreneur Magazine.

The author of Bluefishing: The Art of Making Things Happen, Steve talks about his long journey from being a brick layer in East London to a bar bouncer to eventually becoming an event concierge to some of the most powerful people in the world.

Listen to discover what Steve's experiences taught him about life and business.

Episode Action Items:

Purchase Bluefishing: The Art of Making Things Happen by visiting Amazon.

ABOUT THE HOST:

Best of Make Each Click Count Podcast With Michael Levine

Andy Splichal — Fri, 23 Jul 2021 09:00:00 -0700

Once COVID ends are you going to be ready to answer the doorbell or are you still going to be looking for your pants?

Find out what that exactly means and much more with this best of episode featuring America's branding expert, Michael Levine.

During his career Michael Levine represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. Some of his former clients include Michael Jackson, Barbra Streisand, and George Carlin. His work has included media counsel to former presidents Ronald Reagan, George H. W. Bush, and Bill Clinton. In addition, he has authored 19 books, including 5 best-sellers.

Originally recorded August 2020, this episode was an instant classic touching on many points of Michael Levine's best-selling book, Broken Windows, Broken Business and how it relates to current times as well as the difference between activity and results.

Episode Action Items:

Purchase Broken Windows, Broken Business by visiting Amazon.

If you want more information about Michael Levine visit www.michaellevinemedia.com or you can register to join Michael's Zoom Community at RegisterZEC.com

ABOUT THE HOST:

Taking Your Business Virtual In 2021 - Maddy Martin

Andy Splichal — Fri, 16 Jul 2021 09:00:00 -0700

This week's guest, Maddy Martin, is the VP of Marketing at Smith.ai – a virtual receptionist company focused on helping small businesses excel and outperform.

Have you ever considered outsourcing answering your inbound calls, outbound calls or chat?

A definite consideration for small business who lack the capacity to bring in a full time receptionist or larger companies who want to catch overflower or offer 24 hours service.

Don't let your customers go to voice mail. Instead discover the difference between a virtual receptionist and a virtual call center (it's important). In addition, hear about what type of tasks you can outsource freeing your time to focus on growth oriented tasks.

In addition, this episode discusses why you should avoid paying inbound phone answering services by the minute as well as the white glove chat service that is available at Smith.ai.

Episode Action Items:

To learn more about Maddy Martin and Smith.ai, you can visit https://smith.ai. Receive a $100 discount on your first month when you use code 'makeeachclickcount'.

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Driving Results With Your Marketing For Direct To Consumer eCommerce Brands - Daniel Snow

Andy Splichal — Fri, 09 Jul 2021 09:00:00 -0700

This week's guest, Daniel Snow, is the founder of The Snow Agency, a performance and social media marketing agency that is disrupting the ecommerce landscape for DTC brands.

Discover how Daniel scaled his DTC brands to $50 million in 3.5 years and how that lead to him starting his own SEM agency.

Since beginning the Snow Agency 18 months ago, Daniel and his brother John have been able to grow the agency to 80 employees. His secret? Getting results for his clients. Learn what he is doing and how you can use these methods to grow your own eCommerce businesses.

This episode includes tips to use with Facebook and Instagram Ads as well as tips to increase your conversion rates on your own website.

Episode Action Items:

To learn more about Daniel Snow and the servies they provide, you can visit The Snow Agency at https://thesnowagency.com. You can also follow Daniel on twitter at iamdansnow or instagram at dapper.

ABOUT THE HOST:

Influencer Marketing – What You Need To Know in 2021 With Paul Benigeri

Andy Splichal — Fri, 02 Jul 2021 09:00:00 -0700

This week's guest, Paul Benigeri, is the co-founder of Archive.ai, an AI software startup that helps fast-growing consumer brands automate & scale their digital marketing, workflows, starting with influencer marketing.

Not sure what influencer marketing is all about or you do know what it is, but you don't know how to use this type of marketing in your business?

Then, you will want to listen to this episode where Paul discusses with Andy the benefits of influencer marketing in 2021.

Discover what a nano influencers is and how to leverage nano influencers to grow your website. In addition, this episode discusses marketing budget and how much of your marketing should be allocated to influencer marketing and how influencer marketing has changed over the last few years.

Episode Action Items:

To learn more about Paul Benigeri and Archive.ai visit www.archive.ai to learn more or information. Paul will respond to all inquiries when you mention that you heard him on the Make Each Click Count Podcast!

ABOUT THE HOST:

How Valuable Is Your Company? Find Out With Chris Shipferling of Global Wired Advisors

Andy Splichal — Fri, 25 Jun 2021 09:00:00 -0700

This week's guest, Chris Shipferling, is the managing partner of Global Wired Advisors, a lower middle market investment bank focused on sell side engagements.

Are you dreaming of one day selling your business and moving to Tahiti? Then there are many factors that you need to consider now. Listen as Andy and Chris discuss how to determine your company's valuation.

Building a brand vs. being a commodity. Do you know the difference? This difference is the main focus in determining a company's valuation.

In addition, this episode reveals what a business needs to do to maximize the value of their company as well as what type of businesses are more readily sellable and the options available when selling your company and finally why you should not want to sell your company yourself.

Episode Action Items:

To learn more about Chris Shipferling and Global Wired Advisors or a free valuation visit www.globalwiredadvisors.com

ABOUT THE HOST:

Growing Your Business On Shopify With Chase Clymer

Andy Splichal — Fri, 18 Jun 2021 09:00:00 -0700

This week's guest, Chase Clymer, is host of Honest Ecommerce, a weekly podcast that gives advice to growing your ecommerce business. In addition, he is co-founder of Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development and marketing decisions.

Listen as Chase describes why his agency decided to exclusively specialize in using Shopify as an eCommerce platform and how Shopify can be the go-to platform for merchants including how to best optimize Shopify for conversions.

In addition, hear some advice on how to increase your conversion rates using Shopify including optimizing the customer journey and streamlining the user experience.

Within this episode Andy and Chase discuss how the level of professionalism that your websites extends into the world and equates to the value that is perceived by your visitors. However, even the most beautiful and functional website won't convert if there is no demand for the product being sold.

Worried about the page load speed of your Shopify website? Listen to why your Shopify website may be slow and how you can increase the page load speed. In addition, learn which apps are must for your Shopify website.

Episode Action Items:

To learn more about Chase Clymer or to connect with his agency visit http://electriceye.io or listen to his podcast at http://honestecommerce.co

ABOUT THE HOST:

Running Facebook Ads With Jason How

Andy Splichal — Fri, 11 Jun 2021 09:00:00 -0700

This guest, a self-proclaimed math nerd, has an interesting beginning. After reading a Tim Ferris blog decided there must be a better way and shifted his career path. Listen as Jason describes his journey to become a social media expert and founder of Agency J.

Within this episode, Andy and Jason discuss the origin story behind how he created Agency J, an agency that today focuses on helping coaches, course creators and education business owners.

To be successful using Facebook ads, you must first define your parameters and then create your marketing system. In addition, it is important to know who your customers is and to clarify your message. Discover why.

Through Jason's experience discover how Facebook advertising has changed including what the new iOS14.5 change may mean for your Facebook advertising.

Episode Action Items:

To learn more about Jason How or to connect with his agency that specializes in helping coaches, course creators and education business owners, visit - https://agencyj.co or visit his blog at jasonhjh.com.

ABOUT THE HOST:

Thinking of Someday Selling Your Business, Then You Better Have An Exit Plan With Bryan Clayton

Andy Splichal — Fri, 04 Jun 2021 09:00:00 -0700

This episode features Bryan Clayton of GreenPal, the "uber" for lawncare. A successful entrepreneur, Bryan has built not one, but two multi-million-dollar companies.

Listen as Andy and Bryan discuss what he considers essential in order to grow a multi-million-dollar business along what you need to consider if you are ever thinking about someday selling your business.

A fascinating story of how he started his business, bootstrapping the business and eventually selling for millions of dollars.

In addition, this episode discusses ways to differentiate your business including knowing what you are selling, what problem you are solving for your customers and how to find productive employees.

Finally, learn lessons from him selling his first business and the mistakes that you should avoid if you ever decide to sell.

Episode Action Items:

To learn more about Bryan or connect to his company visit https://www.yourgreenpal.com

ABOUT THE HOST:

Talking SEO With Pasquale Mellone of Increasily.com

Andy Splichal — Fri, 28 May 2021 09:00:00 -0700

This episode features Pasquale Mellone, Founder and CEO of Increasily.com. Increasily is a Dublin based digital marketing strategy agency on a mission to create and execute digital marketing strategies for brands and small to medium sized businesses.

Listen as Andy and Pasquale talk SEO in 2021. Discover what is involved and learn about the upcoming Google Page Experience Algorithm update. Find out what you need to do to rank well organically on Google now and after the pending update.

Discover what you should be on the lookout for as warning signs with SEO companies in order to avoid the industry scammers.

Finally, you can learn what an SEO professional believes to be the best eCommerce platform for SEO and how to optimize your existing store.

Episode Action Items:

To learn more about Pasquale Mellone or to sign up for a free SEO audit, visit https://increasily.com.

ABOUT THE HOST:

What It Takes To Grow Your eCommerce Business With Lior Krolewicz

Andy Splichal — Fri, 21 May 2021 09:00:00 -0700

This episode features Lior Krolewicz, Founder and CEO of Yael Consulting. An ex-Special Ops turned online marketing consultant shares what he sees managing paid advertising.

Listen as Andy and Lior compare notes and advice on how to use paid advertising to grow your eCommerce business in 2021.

Discover some of the biggest money wasting mistakes made running Google Ads and how you can avoid them. Thinking of outsourcing your PPC marketing? Don't do it without first discovering how you can eliminate many potential companies (revealed in this episode).

Finally, you can learn how to avoid AdverGambling. Don't know what AdverGambling is? Listen to this episode to become familiar with this term and how to make sure you are not an unknowing participant.

Episode Action Items:

To learn more about Lior or connect to his company visit https://www.yaelconsulting.com

ABOUT THE HOST:

The Importance of Great Copy With Brad Smith

Andy Splichal — Fri, 14 May 2021 09:00:00 -0700

This episode features Brad Smith the founder of the SaaS agency Wordable as well as two additional PR agencies. Discover how he has created and manages a successful company while still enjoying family life Hawaii style!

Within the episode, Andy and Brad discuss the importance of copy in your business. Discover what the common mistakes are when it comes to creating copy as well as tips on creating good copywriting skills.

Learn what content all companies should consider producing and the options for creating that copy including the pros and cons of outsourcing your copy to an agency a freelancer or developing inhouse talent.

Episode Action Items:

If interested, you can see more about Wordable by visiting https://wordable.io or view Brad's PR Agency, GetCodeLess.com.

ABOUT THE HOST:

Keys To Growing Your eCommerce Business With Lucas Walker

Andy Splichal — Fri, 07 May 2021 09:00:00 -0700

This episode features Lucas Walker of the Rolled Up Podcast Network. Discover what he considers to be the "pillars" of business and how you can use these "pillars" to grow your business.

Within the episode Keys To Growing Your eCommerce Business, Andy and Lucas discuss whether your business is really logistics based or is it marketing base. The answer is both but learn why you need to consider both when growing your business.

Episode Action Items:

You can connect with Lucas Walker at rolledup.io and request a FREE tune up from the Pit Crew.

ABOUT THE HOST:

Adding Automations To Your eCommerce Business – With Scott Hartley of Master Plan 4 Success

Andy Splichal — Fri, 30 Apr 2021 09:00:00 -0700

This episode features Scott Hartley, a business strategy coach with Master Plan 4 Success.

Andy and Scott discuss automating your business and how automating can free up your time as a business owner.

How do you define automation?
What are the keys to knowing what to automate?
What are some important automations that every company should have in place?
How can you get started automating your business?

Scott dives into those questions and much more within this information packed episode!

Episode Action Items:

If interested, you can schedule a free strategy session with Scott Hartley by visiting www.masterplan4success.com and clicking on the Schedule Your Free Strategy Session button.

In addition, you can download the free guide "The Forgotten Secret To Getting More Sales" by visiting www.amplifycreative.com/forgotten-secret.

ABOUT THE HOST:

Building and Running A Business Remotely – With Neel Parekh

Andy Splichal — Fri, 23 Apr 2021 09:00:00 -0700

This episode features Neel Parekh of Maid This.com. Discover how he has created a business that enables him to travel the world living the lifestyle that he wants without being tied down to a specific location.

Within the episode Building and Running A Business Remotely, Andy and Neel discuss how all business success comes down to marketing. Learn lessons from the founder of Maid This.com on how you can use your marketing to improve or create your own business and start living the life that works for you!

Episode Action Items:

If interested you can contact Neel at www.maidthisfranchise.com or through his email, neel@maidthis.com.

ABOUT THE HOST:

Building Your Business With Passion – With Charles and Linda Van Kessler

Andy Splichal — Fri, 16 Apr 2021 09:00:00 -0700

Andy discusses building your business with passion with Charles and Linda Van Kessler of Passion 4 Life Vitamins. Charles grew up in Amsterdam where he was separated from his family by the Nazis when he was only 3.

Through his experiences including living in an orphanage, then living alone as a child on the streets of Amsterdam, he gained a unique view of health and health supplements. This experience allowed him to develop a liquid vitamin perfect for anyone from 1 to 100 years of age.

Today, at 80 years young, he now teams with his wife, Linda, not only to run a successful vitamin company, but they are also determined to give back to children through their Passion 4 K.I.D.S charity.

Listen to this episode to discover their passion for business, passion for life and passion for kids and use what you hear to incorporate into how you can gain motivation for running your business.

Episode Action Items:

Special offer for listeners. Get a month's supply including shipping for $29.99 when you click on this link -

https://passion4lifevitamins.com/podcastspecial

ABOUT THE HOST:

Blocking Coupon Discount Extensions – What Should Know With Kathleen Booth of Clean.io

Andy Splichal — Fri, 09 Apr 2021 09:00:00 -0700

In this episode, Andy discusses coupon discount extensions with Kathleen Booth, VP of Marketing at clean.io, the market leader in digital engagement security solutions.

Have you ever wondered how coupon extensions such as Honey and Capital One Shopping work or if they are increasing your sales or instead decreasing your profitability as an online merchant?

This episode addresses all of those questions and more.

If you are an online retailer, this episode covers what you should know when it comes to coupon discount extensions including what they are and how they could negatively affect your business. In addition, and maybe most important how you can stop them from offering unwanted coupons on your website.

Episode Action Items:

You can learn more about Clean.io by visiting https://www.clean.io. Visit www.clean.io for a 14-day free trial of their product cleanCART to stop coupon discount extensions on your website.

ABOUT THE HOST:

Starting Your eCommerce Business – Your Road To Fortune With David Hestand

Andy Splichal — Fri, 02 Apr 2021 09:00:00 -0700

In this episode, Andy interviews business success coach, David Hestand.

Have an idea for launching a product or starting a business? This episode discusses what you need to know and just as important what you need to know how to avoid.

The market will tell you if you will be successful, you need to listen and David can help you do just that.

Listen to some great advice on how to launch your business and why you should get started sooner rather than later.

In today, working for corporate America has become in a way a thing of the past for those who want a life of success.

Discover how to start your own business and reap the awards that go with it.

Never in the history of mankind, being able to start a profitable business easier than it is today!

Episode Action Items:

You can reach David and receive a free download to see if you are the type of person who has a dream or an idea to start a business by visiting SmallBusinessStartUpCoach.com

ABOUT THE HOST:

Think Like A CFO With Andrew Warner

Andy Splichal — Fri, 26 Mar 2021 15:15:00 -0700

In this episode, Andy interviews Andrew Warner of Marketing CFO.

Discover how big a company you need to be to start thinking like a CFO and why having a good grasp of your financials are essentials for companies wanting to grow.

Also, discover the difference between cash flow and profitability and why cash flow is not the only measurement of a successful company.

Find out what numbers are critical to track and measure according to Andrew Warner, a certified accountant and digital marketing specialist. Implement these ideas into your own business.

Don't have time or the proper fortitude to think like a CFO? No worries. At the end of the episode, discover how you can hire a virtual CFO through Andrew Warner's Marketing CFO.

Episode Action Items:

You can reach Andrew and learn more about his services by visiting https://marketingcfo.com

ABOUT THE HOST: