Make More Money without Selling Your Soul

https://www.shellysharon.com

This podcast is proudly produced by Wavemakers Audio

Healing the Mother Wound to Build a Healthier Business with Shelly Sharon

Fri, 03 Apr 2026 00:15:00 +0100

In this episode, I’m joined by Shelly Sharon for a deeply honest conversation about the mother wound, and the way our earliest relationships can quietly shape how we show up in business.

Shelly helps women who have already done a lot of healing work unpack the way a complex relationship with their mother still holds them back, so they can blossom in their relationship with themselves, others, their career and life itself.

After a childhood marked by neglect and abandonment, she turned her story on its head and built a life rooted in purpose, healing and helping other women do the same.

We talk about high achievement, perfectionism, visibility, burnout, boundaries and the exhausting habit of trying to earn love, safety or approval through effort. Shelly is a trauma-informed, certified Hakomi therapist who believes that dreams come true, and she brings such depth and compassion to this conversation.

There is so much here for anyone who has ever looked successful on the outside but felt heavy on the inside.

Highlights:

(03:09) - Why high achievement can become a way of trying to feel safe and accepted

(08:41) - What feeling safe enough to be visible actually looks like

(15:41) - Why we still chase validation, even when we know better

(21:33) - How the mother wound shapes our relationship with clients and business

(35:11) - Why healing does not have to mean losing the relationship

(45:11) - The somatic moment that changed what a boundary felt like

Connect with Shelly:

https://www.instagram.com/undermothered_women/

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Simple Solution To Daily Sales In 2026

Fri, 27 Mar 2026 00:15:00 +0100

In this episode, I’m talking about why mini offers matter so much right now, especially if selling has started to feel slower, harder or far less predictable than it used to.

I break down why this is not about adding another gimmick to your business, but about giving people an easier, lower risk way to step into your world and start building real trust.

I also share why buyer behaviour has changed, what a mini offer actually does better than a lead magnet, and how it can help you create daily sales without piling on more pressure.

This one is short, punchy and very practical, especially if you want a simpler way to guide the right people towards your premium work.

Highlights:

(02:11) - Why a mini offer is not just another gimmick

(04:23) - The trust recession changing how people buy

(05:41) - The data behind slower buyer decisions

(07:14) - Why buyers who purchase once are far more likely to buy again

(09:06) - How mini offers build trust faster than a freebie

(12:18) - Why this can lead to easier, more consistent sales

To find out more:

https://www.instagram.com/bethanrobinson_/

This podcast is proudly produced by Wavemakers Audio

Copy, Confidence & AI in 2026 with Beth Robinson

Fri, 20 Mar 2026 00:15:00 +0100

In this episode, I’m joined by Beth Robinson, a business owner turned copywriter who is firmly in the camp of you CAN write it. Beth helps business owners and founders write proper-lysh copy that sounds like them, connects with the right people and does not get lost in overcomplicated marketing advice.

She is brilliant at cutting through the noise and reminding us that copywriting is not reserved for a chosen few.

We talk about why copywriting is a business skill we all need, how to trust yourself more in your messaging, and why outsourcing should be a strategic decision, not something you do just because the marketing world says you should.

It is such an encouraging conversation, especially if writing your own copy has ever felt bigger, harder or more intimidating than it needs to.

Highlights:

(03:44) - Beth shares how dyslexia shaped her relationship with writing

(08:42) - Where to start if copywriting feels intimidating

(12:15) - How to use AI without losing your voice

(17:15) - The smart way Beth uses AI in her own work

(30:38) - Why brand voice work still matters more than ever

(39:06) - Beth’s reminder to be braver with your message

Connect with Beth:

www.bethanrobinson.com

To find out more:

This podcast is proudly produced by Wavemakers Audio

Why Hiring Marketing Specialists Can Break Your Funnel (And What Actually Works Instead)

Fri, 13 Mar 2026 00:15:00 +0100

In this episode, I’m talking about a mistake I see so many experienced entrepreneurs make when they are ready to grow, and honestly, it makes complete sense why it happens.

On paper, hiring more specialists, building more assets, and adding more moving parts can look like the next smart step. But in practice, it often creates more confusion, more expense, and way less clarity than you expected.

I share a bit of my own backstory, from ads management to mentoring, and explain what finally made me change the way I work.

We get into why funnels fail even when brilliant people are involved, why simplicity is far more powerful than complexity, and why one clear customer journey can do more for your business than a pile of disconnected marketing tactics ever will.

Highlights:

(09:24) - The moment I could spot why a funnel was never going to work

(15:47) - Why brilliant business owners still end up stuck in marketing no man’s land

(17:33) - The values clash that can happen when you hire the wrong specialist

(18:56) - Why one simple funnel often works better than trying to do everything

(20:41) - What my most successful clients had in common

(22:24) - The sustainable way to grow in a slower buyer market

FREE MASTERCLASS: https://pollylavarello.lpages.co/why-your-lead-magnets-arent-attracting-premium-clients/

To find out more:

This podcast is proudly produced by Wavemakers Audio

Why Lead Magnets Fail for Wellness Practitioners (And What To Do Instead)

Fri, 06 Mar 2026 00:15:00 +0100

If your list is growing but your sales are not, this episode is for you.

Today I’m breaking down why most lead magnets fail, especially for established wellness practitioners, and how the wrong freebie could be quietly costing you serious money.

This is not a tweak the copy situation. It is a structural issue in how your front door is designed.

I share the difference between attracting curious subscribers and attracting decision ready buyers, why AI cannot replace marketing fundamentals, and how to turn your lead magnet into a premium client filter.

If you are tired of nurturing people who never buy, this will help you rethink your entire sales architecture.

Highlights:

(02:35) Why 50 downloads a month can mean a six figure swing

(06:10) The problem with outsourcing your positioning to AI

(09:18) Curiosity versus commitment, who is actually on your list?

(12:29) Consideration phase buyers versus decision phase buyers

(16:42) Why narrowing your lead magnet increases conversion

(18:55) Rebuilding the front door when the market shifts

FREE MASTERCLASS: https://pollylavarello.lpages.co/why-your-lead-magnets-arent-attracting-premium-clients/

To find out more:

This podcast is proudly produced by Wavemakers Audio

How To Build A Sustainable, Scalable Online Business In 2026

Fri, 27 Feb 2026 00:15:00 +0100

Today’s episode is a little different. I’m reading my newly revised Profitable Practitioner’s Guide, updated for 2026, because so much has shifted and no one seems to have sent the memo.

If you’re a coach, therapist or practitioner who feels stuck at the same revenue ceiling despite working incredibly hard, this is for you.

I share the three funnel mistakes I see over and over again, the identity patterns quietly sabotaging your growth, and what it really takes to build a cushy business, one that’s profitable, spacious and doesn’t need you glued to your phone 24/7.

If you’re done with launch burnout and visibility for visibility’s sake, this will feel like a deep exhale.

Highlights:

(01:42) Why I rewrote the guide for 2026 and what’s changed in the market

(08:31) The three funnel mistakes keeping brilliant practitioners stuck

(12:07) Dr Anna’s shift from scattered offers to one clear customer journey

(16:05) Visibility versus authority, and why posting more is not the answer

(21:05) The truth about launches and the revenue roller coaster effect

(27:53) The six scale stopping identities, which one are you?

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Anti-Shortcut Way to Build a Personal Brand with Tania Chakraborti

Fri, 20 Feb 2026 00:15:00 +0100

If marketing in 2026 feels loud, chaotic and increasingly same same, you are not imagining it. In this episode, I’m joined by Tania Chakraborti, the Anti Shortcut Marketer and founder of Bravebird, a finalist in the 2025 Outrageously Brave, Outrageously You Awards.

Tania works with established service providers and coaches ready to step into category leadership, helping them turn story into serious commercial traction.

With a background spanning high growth VC backed tech, scale ups, publishing and journalism, Tania brings both creative depth and strategic rigour to personal branding.

We talk about building Brave ONE as an antidote to hacky marketing, why visibility without positioning is exhausting, and how to create a body of work that sustains you for the long haul.

Highlights:

(03:15) The burnout moment that led to founding Bravebird

(10:40) From scale up marketing leader to Anti Shortcut Marketer

(17:05) Guru messaging versus guide messaging

(24:40) AI risks and the rise of generic marketing

(30:15) Business maturity and messaging alignment

(38:20) Why courage is essential for category leadership

Connect with Tania:

To find out more:

This podcast is proudly produced by Wavemakers Audio

Personal Brand in 2026: Why It Matters More Than Ever (And Where AI Gets It Wrong)

Fri, 13 Feb 2026 00:15:00 +0100

Today I’m getting honest about something that didn’t quite land in my last launch, and how AI played a part in it.

I’m sharing the uncomfortable lesson that reminded me why personal brand cannot be outsourced, not even to the smartest tool in the room.

We’re talking about where AI is genuinely useful, where it quietly flattens your voice, and why convictions, standards and clear positioning are now your greatest competitive edge.

If your marketing has started to feel a bit… word salad, this episode will help you recalibrate.

Highlights:

(02:10) The launch email that didn’t sound like me

(06:40) Why AI can polish copy but dilute personality

(09:35) What actually differentiates you in 2026

(14:20) Your convictions, standards and enemies matter

(18:05) Community building versus chasing engagement

(24:10) Where AI helps and where it quietly harms your brand

To find out more:

This podcast is proudly produced by Wavemakers Audio

Behind The Scenes Of My £25K Month

Fri, 06 Feb 2026 00:15:00 +0100

I promised a conversation about authority and personal brand in 2026, but instead, I decided to take you behind the scenes of my business.

This episode is a transparent look at what a £25k month actually looks like when you’re in the scaling phase, not the beginner stage and not the flashy six figure launch headlines either.

I talk through what worked, what surprised me, and what didn’t quite land the way I expected.

From evergreen systems and workshops to ad spend, follow up, and energy management, this is an honest reflection on building sustainable growth while protecting your time, capacity, and wellbeing.

Highlights:

(01:36) Why I’m sharing the messy middle of business growth

(03:20) How evergreen systems and launches work together

(06:45) What my ad spend and returns actually looked like

(09:30) Why results are less predictable than they used to be

(14:10) The role of follow up and real conversations in sales

(20:45) What I’m focusing on next to scale with more ease

To find out more:

This podcast is proudly produced by Wavemakers Audio

Running a Successful Business With an ADHD-Leaning Brain (Without Burning Out)

Fri, 30 Jan 2026 00:15:00 +0100

This episode is a very honest look at how I run my business with an ADHD leaning, neurodivergent brain, without sacrificing my health, my family, or my sanity.

I share what’s actually working for me now that my business is in a more mature season, and why burnout has become my non negotiable line in the sand.

We talk structure without rigidity, decision fatigue, boundaries, nervous system care, and why doing less, but better, has been the key to consistency, growth, and resilience.

This isn’t advice or a diagnosis, it’s lived experience, shared in the hope it helps you design a business that works for you, not against you.

Highlights:

(02:45) Why rigid structure doesn’t work for ADHD brains

(06:10) The two to three task rule that changed everything

(09:50) Managing decision fatigue and mental load

(13:40) How I structure my week without burning out

(18:05) Boundaries, nervous system care, and life KPIs

(23:10) Designing a business that supports your real life

To find out more:

This podcast is proudly produced by Wavemakers Audio

Women, Wealth & Why No One Taught Us This with Cleo Nedd

Fri, 23 Jan 2026 00:15:00 +0100

I was genuinely excited to record this one because money isn’t just numbers, it’s identity, safety and nervous system stuff we’re rarely taught to look at.

In this conversation with Cleo Nedd, we talk about why so many women can make money but feel strangely uncomfortable holding onto it, and how that links back to money trauma, family patterns and being one of the first generations really building wealth on our own terms.

Cleo helps high achieving women stop endlessly earning and start building real wealth. She’s a financial coach and money trauma specialist who blends money psychology with practical wealth strategy, so your money actually starts working harder for you.

We talk paying yourself without guilt, investing as a habit rather than a personality type, and building financial confidence when you’re self employed and cash flow isn’t always predictable. This episode is grounding, expansive and quietly powerful.

Highlights:

(02:40) Why women are the first generation really learning how to build wealth

(07:36) How childhood money stories quietly shape what feels safe now

(15:43) The emotional load of paying yourself properly from your business

(21:50) What to do when you have money sitting there and no clear plan

(31:48) Why strategy only works if your identity can hold it

(44:53) Investing as a habit, not a personality trait

Connect with Cleo:

To find out more:

This podcast is proudly produced by Wavemakers Audio

How One Group Program Changed My Entire Life

Fri, 16 Jan 2026 00:15:00 +0100

Group programs have changed my life, and I’m not saying that for drama.

In this episode, I’m sharing the personal, real story of how running my first group program shifted everything for me, financially, emotionally, and practically, as a single parent trying to rebuild from the ground up.

I also talk about why your story matters more than ever in 2026, especially with AI making online content feel a bit… samey.

If you’ve been thinking about launching a group offer, or you’ve been hiding behind “I’ll do it when I’m ready”, this is your nudge to lead with heart, back yourself, and build something that supports your wellbeing too.

Highlights:

(02:10) The Brighton mastermind day, and what ambitious women in a room can unlock

(03:55) AI is changing social media, and why your lived story is the only real advantage

(07:35) Why I chose group programs, and the question most people forget to answer: why you?

(12:30) Burnout meets Covid, launching anyway, and why I do not recommend my method

(15:55) Ten people, a first 10k month, and the moment I realised life could change fast

(28:05) The free workshop, the Telegram group, and what’s coming next on the podcast

To find out more:

This podcast is proudly produced by Wavemakers Audio

Why January Isn’t the Time to Push (and What to Do Instead)

Fri, 09 Jan 2026 00:15:00 +0100

I’m talking about that weird January overwhelm, the kind that makes you want to crawl back under a blanket until March.

If you’ve been feeling resistance to getting started (even when you genuinely like your business), you’re not broken. You’re human, and it’s cold.

In this episode I share three simple reframes I’m using right now to get moving without turning January into a punishment month, plus a practical way to decide what actually matters this week, so you can make money and keep your nervous system intact.

Highlights:

(03:01) - The January whiplash, dreaming is fun, then you realise you have to do the thing

(06:17) - You’re your own boss, stop recreating corporate pressure with less support

(10:00) - “You’re not behind, you’re seasonal,” the permission slip you needed

(17:09) - The mental junk drawer method, dump the list, then pick what’s essential

(19:47) - Make January joyful on purpose, yes, even if it’s just coffee or a sauna

(24:05) - The client story that proves it, one year ago it felt impossible, now it’s her favourite offer

Join the FREE January workshop here: https://pollylavarello.lpages.co/live-workshop-jan-2026/

To find out more:

This podcast is proudly produced by Wavemakers Audio

Step Into Your Big Deal Identity (and Enter Your Holy F*ck Era) with Leanne Sia

Fri, 02 Jan 2026 00:15:00 +0100

This conversation with Leanne Sia felt electric. Leanne is the Big Deal Identity Coach and creator of The Mirror Method, helping female founders believe the f*ck out of themselves and turn their so called delulu dreams into done deals.

She teaches that success is 20 percent strategy and 80 percent Big Deal Energy, and she has this emotional contagion that makes you feel more capable simply by being in her space.

In this episode I share how identity work has shaped my own business, the moments I stayed small and the shifts that helped me trust myself more deeply. Strategy matters, but who I am being when I use it matters far more.

When we step into our Big Deal energy, everything feels lighter, clearer and more inevitable.

Highlights:

(01:36) Why identity shapes every decision I make in my business

(04:37) How my inner critic once held me back even with good strategy

(08:46) The moment I realised strategy was not the missing piece

(12:21) What Big Deal identity looks and feels like for me

(17:45) How stepping into my power changed my confidence and results

(26:13) The mindset work that helps me take bold, aligned action

Connect with Leanne:

To find out more:

This podcast is proudly produced by Wavemakers Audio

My 2025 in Review

Fri, 26 Dec 2025 00:15:00 +0100

This one is a cosy, honest, end of year reflection on what it has really looked like to run my business in 2025. No gloss, no performance, just the truth of what has stretched me, grounded me and surprised me.

Five years in, I feel a different kind of steadiness. The wobble still appears, but it no longer knocks me flat, and it has been powerful to look back and notice how experience changes everything.

I share the themes that shaped my year, from refining my offers to deepening boundaries, rebuilding my health, simplifying the business and choosing support at exactly the right time. You will hear the messy bits, the breakthroughs and the moments that reminded me why this work matters.

If you need reassurance that you are not meant to have it all figured out instantly, this episode will feel like a warm hug and a nudge forward.

Highlights:

(01:52) Why five years in feels more grounded but still human

(04:15) The sales page moment that reignited belief in the work

(06:40) What experience gives you that strategy never can

(10:05) The boundary shifts that changed her client relationships

(14:20) Rebuilding health and finding a calmer rhythm

(18:45) Choosing the right mentor at the right season

(22:58) Plans for 2026 and why less truly becomes more

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Questions Every 6–7 Figure Founder Should Be Asking Themselves Right Now

Fri, 19 Dec 2025 00:15:00 +0100

This episode is an invitation to pause, reflect and think like the founder you want to become in 2026.

Instead of chasing trends or tactics, I guide you through fifteen powerful questions that shape identity, sharpen strategy and reveal the gaps that quietly cap business growth. These questions help you see where your messaging, offers, delivery and leadership may be out of alignment with the level you are aiming for.

Whether you are already at six figures or building towards it, this is a chance to reconnect with clarity, confidence and the spacious CEO energy that makes scaling feel natural. Bring your journal. The insights will stay with you long after the episode ends.

Highlights:

(01:46) Why these questions matter for six and seven figure founders

(03:22) The message and client calibre misalignment most founders miss

(05:10) How to know whether your marketing builds trust or drains it

(08:50) The offers worth carrying into 2026 and those worth releasing

(12:44) What drains your brilliance versus what amplifies it

(18:57) The identity shift needed to become your next level founder

To find out more:

This podcast is proudly produced by Wavemakers Audio

Vivacity in Midlife: Building a Soul-Led Business as a Mother with Ekaterina Ward

Fri, 12 Dec 2025 00:15:00 +0100

In this conversation with Ekaterina Ward, we explore what happens when midlife meets motherhood and ambition, and why this chapter can become the most vibrant one yet.

Ekaterina Ward is a seasoned educator, business mentor and executive coach based in London. She began her career in teaching before moving into corporate financial services, later retraining as a coach.

For the past eleven years, she has supported female founders and mothers in becoming reliable moneymakers without burning out, all while thriving in life. Now 50, Ekaterina is a proud mother and wife on a mission to redefine midlife as the most fulfilling and powerful chapter of all.

We talk about purpose, legacy, identity shifts and the invitations that arrive when your children need you less but your desire for meaning grows louder.

She brings wisdom, humour and real honesty to the journey of becoming the woman you are now, rather than the one you used to be.

Highlights:

(01:46) Ekaterina’s journey from education to corporate life to soul led business

(05:45) The leap from traditional careers to entrepreneurship

(08:50) Why motherhood and business are both catalysts for soul growth

(14:25) What legacy means at midlife and why it now feels urgent

(18:54) Reconnecting with identity and purpose as life shifts

(26:24) Navigating midlife, hormones and the magic or mayhem within

Connect with Ekaterina:

"Download Ekaterina’s free Midlife Mayhem & Magic: Self-Enquiry Workbook—a beautifully crafted and well researched self-enquiry prompts that guide your own exploration of the blessings this season offers. .."

To find out more:

This podcast is proudly produced by Wavemakers Audio

My "No" Year - And Why It Matters

Fri, 05 Dec 2025 00:15:00 +0100

Somewhere between the Hallmark fantasies, fluffy coats and well meant invitations, I realised how much space was being taken up in my brain by things I was not actually doing.

Thinking about books and stages was costing me more energy than the things that genuinely move my business forward. So I wanted to record this small but honest moment of clarity, in case you are also carrying around ideas that feel more like clutter than purpose.

This next year, for me, is a no year. Not dramatic, not defeatist, just a gentle reclaiming of capacity.

Saying no has already created so much relief and focus, and I hope that hearing this sparks your own reflection on what deserves your yes, and what you can lovingly set aside for now.

Highlights:

(01:42) Why my yes years were fun but financially chaotic

(04:15) Realising book and stage dreams were quietly clogging my mental capacity

(07:58) The sweaty pants moment that changed how I see visibility

(10:46) The relief of declaring a no year on a school run

(13:22) Learning to work with my neurodivergent brain instead of against it

(16:40) How removing distractions strengthens my trust ecosystem

To find out more:

This podcast is proudly produced by Wavemakers Audio

3 Ways to Build A Business That Loves You Back in 2026

Fri, 28 Nov 2025 00:15:00 +0100

This episode feels like a warm permission slip. I talk about what it really takes to plan a year in business that supports your energy, your goals and your life, not the other way round.

So many entrepreneurs slide into overwhelm because they are unclear on what makes money in their business, and clarity is one of the biggest gifts you can give yourself.

I share the habits, boundaries and practical shifts that helped me rebuild after burnout, and why your schedule should reflect the life you actually want to live. I also break down my favourite way to plan sustainably, balancing money now activity with money later infrastructure so you can grow without burning out.

If you often feel torn between bigger long term projects and keeping cash flowing in the short term, this approach will be a game changer.

We explore how trust, consistency and a well designed ecosystem make selling easier and more human, and why your business grows at the pace your nervous system feels safe.

This is about building success with spaciousness, honesty and calm intention.

Highlights:

(01:45) Why overwhelm shows up when you lack clarity on what makes money

(05:12) Building your business around your life rather than squeezing life in

(10:04) The habits that prevent burnout and support long term capacity

(14:58) Understanding money now versus money later tasks

(20:40) How trust and consistency create a stronger marketing ecosystem

(27:22) Why treating your marketing as a body of work changes everything

To find out more:

This podcast is proudly produced by Wavemakers Audio

5 Simple Ways to Double Your Revenue in 2026

Fri, 21 Nov 2025 00:15:00 +0100

If you have ever sat staring at your laptop wondering what on earth to prioritise in your business, this episode will feel like a deep exhale.

I break down the five profitability levers that can genuinely move the needle next year, without sending you into burnout or a spiral of overthinking.

These are the same levers I have taught inside client communities, and every time, they open up possibility, clarity and that spark of belief that doubling your revenue is far more doable than you might think.

We explore leads, conversions, pricing, retention and efficiency in a really grounded way, with examples that make the numbers feel clear and human.

If you have been battling option overwhelm, juggling every plate and wondering where your energy is best spent, this episode gives you the focus you have been craving. It is practical, encouraging and designed to help you build momentum without losing yourself in the process.

Highlights:

(01:34) Why overwhelm stops growth and how to break that cycle

(03:32) The truth about effort, visibility and what actually drives sales

(07:58) The five levers that create forecastable revenue

(09:28) How doubling your leads can double your sales

(14:03) Increasing conversions without adding pressure

(21:29) Why retention and efficiency matter more than you think

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Lie About Success No One Tells You

Fri, 14 Nov 2025 00:15:00 +0100

You know that myth that once you’ve “made it”, business suddenly feels easy? Yeah, that one.

In this episode, I’m calling it out. I’m getting real about the truth that discomfort doesn’t disappear as you grow - it just changes shape. I’ll share how learning to live with discomfort, rather than trying to buy or plan your way out of it, is actually where the real growth happens.

I’m also sharing a few of my own moments where I’ve mistaken avoidance for strategy, and what helped me build a healthier relationship with the discomfort that comes with growth.

This one’s honest, practical, and hopefully gives you a bit of reassurance that you’re not doing it wrong - you’re just doing it human.

Highlights:

(02:10) – The myth that success means comfort

(05:20) – Why we’re wired to avoid discomfort and chase quick fixes

(09:55) – The dopamine hit of investing and why it fades

(14:30) – Productive vs unproductive discomfort in my business

(20:10) – Taking radical responsibility for every investment

(26:00) – How I’ve learned to see discomfort as proof I’m on the right path

To find out more:

This podcast is proudly produced by Wavemakers Audio

Messaging for Multidimensional Thought Leaders with Rebecca Miller

Fri, 07 Nov 2025 00:15:00 +0100

If you’ve ever felt like you’re “too much” for traditional branding advice, this episode is for you.

I’m joined by Rebecca Miller from Block & Rose, a positioning strategist, story distiller and identity alchemist who helps multifaceted founders and creatives become known for how they think - not just what they do.

Rebecca’s worked across everything from brand campaigns that got thousands of people talking about incontinence pads, to teaching at Ravensbourne University and leading strategy sessions for major organisations like University of the Arts London. She now supports values-led entrepreneurs who’ve outgrown their niche or their messaging and are ready to build a brand that feels radically true.

We talk about what happens when you’ve evolved beyond your old story, how to distil complexity into clarity, and why clarity isn’t about choosing one thing - it’s about finding the thread that ties it all together.

Highlights:

(02:10) – Rebecca’s journey from marketing director to messaging mentor

(06:10) – Why mainstream brand frameworks fall short for founders

(09:00) – The myth of the perfect niche and what really matters

(11:00) – Building a circular, flexible brand ecosystem

(14:40) – The “path to intelligent movement” case study

(19:00) – Messaging for multi-dimensional creatives

(25:00) – The hidden burnout cost of not feeling seen

(29:50) – Identity, alignment and finding your true brand voice

(33:20) – How personal branding just got a rebrand

Connect with Rebecca:

To find out more:

This podcast is proudly produced by Wavemakers Audio

5 Things I’ve Learned in 5 Years of Running My Online Business

Fri, 31 Oct 2025 00:15:00 +0100

Five years in business feels like both a lifetime and a blink.

In this episode, I share the five biggest lessons I’ve learned running my online business - from building it during lockdown while on Universal Credit to creating consistent multi–six-figure years that align with my values, not burnout.

I’m talking about the truth behind readiness, resilience, and what it really takes to build something that lasts.

If you’ve ever questioned whether you’re doing enough or wondered if you’re too late, this one’s for you. Spoiler: you’re right on time.

Here are the highlights:

Why my 10k month meant more than money (03:15)

The moment I stopped waiting to feel “ready” (10:35)

How I learned nothing’s ever as bad as it seems (19:36)

The truth about client care and repeat success (24:20)

Why focus will always beat frenzy (26:45)

The biggest mindset shift behind long-term growth (28:45)

To find out more:

This podcast is proudly produced by Wavemakers Audio

Why ‘You Are Your Own Niche’ Is Utter BS (And What to Do Instead)

Fri, 24 Oct 2025 00:15:00 +0100

In this episode, I’m sharing why the whole “you are your own niche” narrative is complete BS - and what to do instead.

This idea sounds empowering, but it’s actually holding so many brilliant business owners back from real growth. I talk about how I came to this realisation myself, what finally clicked when I started niching down, and why clarity is your best marketing strategy.

I’ll walk you through how to attract the right clients without boxing yourself in, how depth creates demand, and how to niche in a way that still feels authentic and expansive.

If you’ve been resisting the niche conversation, this one’s going to shift everything.

Here are the highlights:

How the online business space is exploding - and what that means for you (02:10)

My mentor’s tough question that changed everything (07:55)

Spotting the clients you actually love working with (09:52)

Why your personal brand isn’t your marketing strategy (12:05)

How niching builds trust and faster sales (16:30)

How I refined my niche without a big rebrand (22:10)

The lightbulb moment that brought clarity and opportunity (24:00)

To find out more:

This podcast is proudly produced by Wavemakers Audio

The 3 Revenue Ceiling Mistakes That Keep Wellness Practitioners Stuck

Fri, 17 Oct 2025 00:15:00 +0100

If you’ve ever felt stuck at the same income level month after month, no matter how hard you work, this episode is for you.

I’m walking you through my brand-new free guide, designed for coaches, therapists, and wellness professionals who are ready to scale ethically, sustainably, and with less overwhelm. You’ll learn the real reasons you’re hitting that ceiling and how to shift the mindset, structure, and systems keeping you there.

I also share three client stories that reveal the most common growth blocks - from ethical undercharging and the “solo service trap” to the endless cycle of strategy-hopping. Each one comes with powerful mindset reframes and actionable steps to help you create scalable income without losing your integrity or burning out.

If you’ve been wondering how to grow your business and feel good while doing it, this episode will show you what’s really holding you back and how to break through for good.

Here are the highlights:

The “revenue ceiling” problem no one talks about (02:20)

The ethically undercharging practitioner (06:10)

Building a business that can’t scale beyond you (09:45)

The strategy hopper identity (12:20)

Mastery through consistency - the power of one strategy (13:30)

The six hidden blocks keeping practitioners stuck (15:00)

Introducing The Everyday Sales Accelerator (16:10)

Get the FREE Guide: https://pollylavarello.lpages.co/3-mistakes/

To find out more:

This podcast is proudly produced by Wavemakers Audio

No Plan B: Building a Career on Purpose with Nicole Gottselig

Fri, 10 Oct 2025 00:15:00 +0100

This week, I’m joined by Nicole Gottselig, a Canadian writer, editor, and storytelling powerhouse based in Berlin.

Nicole’s a natural connector with over a decade in content creation, event hosting, and community building. As host of Connect with Purpose and former host of Hotjar’s Through the Looking Jar, she’s known for sparking real, human conversations that inspire action.

We chat about money, purpose, and what happens when you stop waiting for permission and finally go all in.

Nicole shares how stepping out from behind the scenes and showing up as her unfiltered self transformed everything. It’s an honest, energising conversation about bravery, burnout, and building a life that feels truly aligned.

Here are the highlights:

Nicole’s path from ghostwriting to brand storytelling (03:53)

Manifestation before she even knew what it was (10:00)

Finding purpose through helping others tell their stories (15:00)

How losing her “dream job” opened new doors (24:01)

The magic of showing up online - even when no one’s liking (25:08)

LinkedIn visibility tips that actually work (30:13)

AI, authenticity, and using your real voice (35:53)

The power of being seen - and saying yes (42:45)

Connect with Nicole:

To find out more:

This podcast is proudly produced by Wavemakers Audio

From Misfit to Mystic: Redefining Wealth, Worth, and Wild Freedom

Fri, 03 Oct 2025 00:15:00 +0100

This episode is one of the most moving I’ve ever recorded.

My guest, Ebonie Allard, is a fulfilment coach and soul contract guide who helps midlife culture-makers decode the details of their soul contracts, integrate the shadows in their blind spots, and reignite their sacred spark so that they are fulfilled, satisfied and living to their full potential.

We talk about resilience after bankruptcy, redefining wealth on your own terms, and what it means to stop chasing approval and start living fully as yourself. Ebonie’s honesty, humour and fire will challenge the way you think about freedom, success and the messy beauty of rebuilding from the ground up.

We get into everything from human design and spirituality to the raw truth of friendships lost, businesses closed, and the courage to start again. Ebonie shows us that wealth isn’t just about money, it’s about synergy, presence, and living life in a way that feels whole.

This conversation is your go-ahead to honour your own rhythm, create systems that support your art, and remember that you are the greatest asset you’ll ever have.

Here are the highlights

The teenage hustle that set Ebonie’s path (05:00)

The truth about approval, masks and misfit energy (11:00)

When business success still felt empty (16:25)

Losing it all and choosing who to be next (25:00)

Bankruptcy, betrayal and 12 weeks of reset (27:23)

Building a “boring” business without being bored (34:14)

Why you never have to retire parts of yourself (45:59)

Connect with Ebonie:

To find out more:

This podcast is proudly produced by Wavemakers Audio

Why Wellness Practitioners Struggle to Scale (And How to Fix It)

Fri, 26 Sep 2025 00:15:00 +0100

I just wrapped up my very first workshop for wellness practitioners, and honestly, it was such a game changer. After years of working with nutritionists, doulas, and therapists, it finally hit me how much I’ve been holding back by not creating something just for them.

In this episode, I share the big lessons from that workshop, the common traps that keep wellbeing professionals stuck in the cycle of overworking, and the four shifts that actually build a sustainable business without burning out.

If you’ve ever felt stuck between helping people and actually paying yourself, this conversation will give you clarity, reassurance, and a serious push to start doing things differently.

Here are the highlights:

The crack on the ceiling moment that made me refocus (02:15)

The existential cycle of dread explained (08:12)

The four shifts that make scaling possible (13:40)

Why group programs aren’t as scary as you think (17:56)

Two client stories that prove small tweaks change everything (20:10)

Catch the replay here: https://pollylavarello.lpages.co/every-day/

To find out more:

This podcast is proudly produced by Wavemakers Audio

What I've Learned From Recording Almost 150 Podcast Episodes

Fri, 19 Sep 2025 00:15:00 +0100

After recording more than 150 episodes, I finally sat down to share the biggest lessons podcasting has taught me.

From battling imposter syndrome before I ever hit record, to realising just how powerful podcasting is for attracting the right clients, this journey has been full of surprises.

I also talk about balancing solo and guest episodes, why being intentional with SEO and episode themes makes such a difference, and how bringing clients onto the show creates authentic, story-driven testimonials.

Whether you’ve been podcasting for years or are still dragging your feet on starting, this episode will give you the clarity, strategy, and motivation to use your podcast as one of your most powerful business tools.

Here are the highlights:

The imposter syndrome hurdle I had to push through (01:05)

Why podcasting attracts the most aligned clients (03:10)

How to avoid “episode paralysis” and always have ideas (07:55)

Balancing solo vs. guest episodes strategically (13:09)

Why guesting on other shows can move the needle more (16:44)

Using client stories as powerful podcast content (19:55)

To find out more:

This podcast is proudly produced by Wavemakers Audio

Beyond the Mind: Exploring Somatics, Safety and Healing with Natasha de Grunwald

Fri, 12 Sep 2025 00:15:00 +0100

This week I’m joined by the incredible Natasha de Grunwald, a published author, international Breath-work, Trauma and Somatic expert with 30 years of experience. She is the founder of the Trauma Release Method and Seismic Orgasmic Breath experience.

We talk about why mindset work alone isn’t always enough, how trauma gets stored in the body, and why nervous system regulation is the missing piece for so many entrepreneurs.

Natasha shares her personal story of healing, the power of breath-work, and what real somatic practice looks like beyond the surface-level trends you see online.

What I love most about Natasha’s approach is how playful and grounded it is. Healing doesn’t have to be gruelling. We explore the tools she teaches - from titration to orienting practices - that help people feel safe, resilient, and able to face life’s challenges without spiralling into fight or flight.

Whether you’re new to somatics or already curious about body-based work, this conversation will leave you feeling calmer, clearer, and more connected to yourself.

Here are the highlights

Natasha’s personal story and how trauma shaped her work (02:46)

The missing link between body, breath, and healing (07:34)

Play as a pathway to transformation (04:54)

How titration builds resilience and safety (13:06)

Breath as your most accessible somatic tool (22:39)

Connect with Natasha:

To find out more:

This podcast is proudly produced by Wavemakers Audio

Why I Took August Off (and What I’m Ditching This Month)

Fri, 05 Sep 2025 00:15:00 +0100

Taking August off used to feel impossible, but now it’s a cornerstone of how I run my cushy business.

In this episode, I share the lessons and reflections from my “no-call August,” from creating breathing room in my business to finally tightening up my funnels and ads.

I talk about releasing the pressure to do all the things - networking, book writing, stage speaking - and refocusing on what actually grows my business with ease and simplicity.

If you’ve been craving more space, more sales, and more strategy, this episode will help you see how to make that your new normal.

Here are the highlights:

Taking August off without guilt (02:15)

The beauty of breathing space in business (06:40)

Why over-networking was draining my energy (14:05)

Simplifying funnels and ads for consistent growth (20:30)

Building a business that scales with ease (26:50)

Check out my NEW freebie!! >> https://pollylavarello.lpages.co/3-mistakes/

To find out more:

https://SpeakAndStandOut.com

This podcast is proudly produced by Wavemakers Audio

The Speaking Strategy That Builds Authority, Grows Your List & Lands You Clients with Laurie-Ann Murabito

Fri, 29 Aug 2025 00:15:00 +0100

This week, I had the pleasure of talking with Laurie-Ann Murabito, a Speaking & Visibility Coach and reformed painfully shy gal who accidentally became a professional speaker.

Laurie-Ann works with coaches and consultants to write and deliver captivating presentations that establish credibility, attract ideal clients, and monetise their authority.

In this episode, we dug into how you can stop hiding behind the mic and start stepping onto stages to grow your visibility and business.

If visibility has been sitting on your vision board but not in your calendar, this episode will help you take that first step with confidence.

Here are the highlights:

Redefining what “stages” really are and finding the ones that fit your personality and business (03:08)

Why you need to “get ready to be ready” for last-minute speaking opportunities (06:09)

The three key parts of a compelling talk (13:04)

The power of storytelling to build connection and authority (16:30)

Why you don’t need a book, or years of experience, to start speaking (19:02)

How to make your talks compelling, captivating, and converting (21:14)

The surprising ripple effects speaking can have for your visibility and income (25:31)

Connect with Laurie-Ann:

https://www.instagram.com/laurieann.murabito/

To find out more:

This podcast is proudly produced by Wavemakers Audio

Making Your Visibility Pay in 2025

Fri, 22 Aug 2025 00:15:00 +0100

This is part three of my sales in 2025 mini-series, and today I’m talking about visibility.

So many business owners pour endless hours into building funnels or tweaking offers, but then forget the crucial piece - actually being seen.

I share how visibility has changed since 2020, why social media alone isn’t enough anymore, and the real opportunities most entrepreneurs overlook.

From evergreen engines and advertising to podcast touring, PR, and affiliate partnerships, I explain how to combine visibility with a scalable offer suite so you can stop playing small and start creating

Here are the highlights:

Why visibility in 2025 looks different from 2020 (3:11)

The risk of hiding in your funnel (8:17)

Evergreen engines and sales systems that actually scale (10:00)

Why organic marketing isn’t enough anymore (11:34)

Ads, PR, and podcast touring as visibility boosters (15:00)

Spotting big opportunities outside social media (16:37)

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Offer Suite That Sells in 2025

Fri, 15 Aug 2025 00:15:00 +0100

This is part two of my mini-series on what’s changed in the online business world in 2025, and how to adapt without burning everything to the ground.

In this episode, I’m sharing how I evolved my own offer suite to reflect the longer buyer cycle and the trust recession we’re all navigating.

I talk about why I shut down my high-ticket mastermind, what I did to create breathing space, and how I rebuilt with intention.

I walk through the shift to one-to-one offers, launching a more accessible accelerator, and designing a smart, simple funnel that supports clients at different stages - without overwhelming them (or me).

If you're wondering whether it’s your offer or your funnel that needs tweaking, or how to build a more resilient, streamlined business in uncertain times, this one’s for you.

Here are the highlights:

Personal Experience and Business Adaptation (2:55)

Creating Breathing Space and Sales Strategy (6:14)

Offer Suite and Client Investment (10:11)

Building a Streamlined Offer Suite (17:34)

Addressing Sales Trends and Client Behaviour (19:40)

To find out more:

This podcast is proudly produced by Wavemakers Audio

Marketing Has Changed in 2025 - Here’s How to Keep Up with Sophia Parra (Part 1)

Fri, 08 Aug 2025 00:15:00 +0100

Welcome to part one of my two-part conversation with Sophia Parra, a marketing strategist with a proven record for increasing a brand’s following, engagement, and reach.

In this episode, I’m diving into what’s actually working in marketing right now, what’s quietly falling flat, and how we can all build real connections without burning out or selling our souls to the algorithm.

Sophia and I get honest about the ups and downs of business, the importance of trust, and why relationships matter more than ever.

If you’re ready for fresh ideas and a little inspiration, you’re in the right place.

Want more? Head over to Sophia’s podcast “Marketing #Unfiltered” for part two. Let’s make marketing feel good again!

Here are the highlights:

Sophia Para's Background and Business Evolution (2:13)

My Business Journey (4:14)

Sophia's Immediate Business Success (12:15)

Trust Recession and Marketing Strategies (32:39)

AI's Role in Marketing and Future Strategies (38:54)

LISTEN TO PART 2 HERE: Part TWO

Connect with Sophia:

Website: https://www.gotocoach.club/

Instagram: https://www.instagram.com/sophiaparra/

FREE Private Podcast: https://www.gotocoach.club/fortheloveofmarketing

To find out more:

https://www.instagram.com/iamcassiewatts/

This podcast is proudly produced by Wavemakers Audio

Success Looks Good - But Why Doesn’t It Feel Good with Cassie Watts

Fri, 01 Aug 2025 00:15:00 +0100

In this episode, I’m joined by Cassie Watts and we’re diving into a conversation I’ve been having with so many clients lately - about reinvention, and how the version of you who started your business may not be the version meant to scale it.

Drawing on years of experience and her signature Compass Led Life approach, Cassie empowers her clients to break free from the cycle of “always more,” and instead, live and lead with presence, confidence, and ease.

Her work is all about making space for more time, energy, connection, and more meaning - at work, at home, and within yourself.

We talk about the gap between who you’ve been and who you’re becoming, and what it takes to make space for that shift - mentally, emotionally, and practically.

It’s not about hustling harder; it’s about aligning with your future self and making decisions from that place.

Here are the highlights:

Cassie’s Background and Rapid Transformational Therapy (1:56)

Living in Your Essence vs. Operating from Personas (9:39)

Balancing Personal and Professional Success (17:26)

The Role of Self-Evaluation and Self-Leadership (37:05)

Identifying and Shifting Unconscious Commitments (38:11)

The Impact of Self-Leadership on Future Generations (49:02)

Connect with Cassie:

www.cassiewatts.co.uk

To find out more:

https://www.linkedin.com/in/iamsumanrandhawa/

This podcast is proudly produced by Wavemakers Audio

When the Plan Goes Off Script (and Turns Out Even Better) with Suman Randhawa

Fri, 25 Jul 2025 00:15:00 +0100

In this episode, I’m joined by my brilliant friend and client Suman Randhawa - award-winning Sales and Messaging Consultant with three decades of sales expertise and the CCO of ATOMIC.

We talked about what it really looks like to build a business without a rigid plan, and how some of the most aligned opportunities come when you allow space for belief, intuition, and community support to lead.

Suman shared her story of walking away from corporate after years of playing small, how she made peace with not having a neat roadmap, and why the traditional hustle model just never fit.

We talked about what helped her step into her power - from somatic support and coaching to simply being around people who saw her clearly before she saw it herself.

We also covered the real stuff: early business mistakes, lessons around money, how she balances being a CCO and a founder, and what it means to run a heart-led business with structure, scale, and simplicity.

This one’s honest, expansive, and a reminder that you don’t have to have it all figured out to grow something powerful.

Here are the highlights:

Suman's Journey and Belief System (3:48)

Transition from Corporate to Entrepreneurship (7:18)

Opportunities and Growth in Business (10:37)

Writing and Publishing a Book (14:04)

Balancing Personal and Professional Growth (22:09)

Future Plans and Goals (22:42)

Connect with Suman:

www.sumanrandhawa.com

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Pivot I Didn’t See Coming: What I Changed to Stay Profitable

Fri, 18 Jul 2025 00:15:00 +0100

In this episode, I’m sharing the business pivot I didn’t see coming and how I stayed profitable when the market shifted.

I talk about what to do when your buyer cycle slows down, your offers stop converting like they used to, and panic starts creeping in.

I’ll walk you through how I created breathing space in my business without burning everything down, the tough decisions I made with my team, and why leaning into simplicity was key.

If you’re feeling overwhelmed by changes in the online space, this is your permission slip to pause, breathe, and find what’s truly possible for you.

Here are the highlights:

Foundations for Creating Breathing Space (10:29)

Business Model Adaptations (10:49)

Creating Breathing Space in Business Operations (11:38)

Simplifying the Offer Suite and Client Engagement (17:42)

The Importance of Not Overcomplicating Business Changes (20:06)

To find out more:

This podcast is proudly produced by Wavemakers Audio

Hire Like You Mean It -Systems, Support & the CEO Shift with Kate Lenihan

Fri, 11 Jul 2025 00:15:00 +0100

Ever feel like you're constantly busy but never quite getting ahead in your business?

In this episode, I’m joined by my client and hiring expert Kate Lenihan, and we’re pulling back the curtain on what it really takes to make your first VA hire work.

We’re talking messy mistakes (yes, I’ve made them), how to know when you’re ready, and why hiring someone isn’t a magic fix unless you approach it properly.

This one's for the business owners who are ready to stop doing it all and finally get the support they actually need.

Highlights:

(06:01) When is the right time to hire?

(09:45) The hidden cost of doing it all

(12:18) How hiring the wrong VA drains everything

(17:55) Mistakes most business owners make when hiring

(24:12) Why personality fit matters more than skills

(33:45) The freedom that comes with the right hire

Find out more about Kate:

Kate Lenihan, founder of Rise Hire Consulting, is a hiring and delegation expert who helps overwhelmed solopreneurs step into their CEO role by hiring, training, and systemizing their first virtual assistant. With over a decade of experience in online marketing, she has worked with hundreds of small business owners - including roles with Amy Porterfield, Sue B. Zimmerman, and a leading virtual staffing agency. Her 90-day program, The Hire to Rise Roadmap, transforms overworked entrepreneurs into fully supported leaders with a trained VA, streamlined systems, and 10+ hours back each week to focus on growth.

Connect with Kate:

To find out more:

This podcast is proudly produced by Wavemakers Audio

What Confident Women in Business Know (and Protect) Like Hell

Fri, 04 Jul 2025 00:15:00 +0100

In this episode, I’m diving into the slow death of people pleasing and the powerful rebirth of real boundaries in business.

I share how my old patterns of over-delivering and craving client validation drained my energy and actually hurt my work, and how everything shifted when I stopped trying to prove myself and started delivering with conviction.

I’ll walk you through the five-step spiral of people pleasing, how to break free from it, and four practical steps to set clear, kind boundaries without losing your generous heart.

If you’ve ever felt resentful, exhausted, or doubted your worth despite your results, this one’s for you.

Here are the highlights:

Client Case Study and Initial Insights (2:00)

The People Pleaser Spiral of Doom (6:13)

Impact of Over-Delivering and Client Perception (9:40)

Building Confidence and Setting Boundaries (23:09)

Practical Steps to Break the Cycle (23:26)

To find out more:

http://www.laurenwhite.com.au/

This podcast is proudly produced by Wavemakers Audio

Sex First, Strategy Second: Igniting Erotic Power in Life & Business

Fri, 27 Jun 2025 00:15:00 +0100

This week I’m joined by Lauren White - award-winning sexologist, certified sexological bodyworker, business mentor and host of the White Hot Business Podcast - for a raw, juicy conversation about the link between erotic intelligence and leadership.

We dive into how power, pleasure, and presence in your personal life can fuel success in your business.

Lauren shares how unresolved relationship dynamics can quietly drain your energy, and why deep embodiment and intimacy are key to real confidence. We also talk about her journey back to her roots and why integrating her work in sexuality with mentoring lit everything up.

This one’s intimate, honest, and full of insight.

Here are the highlights:

Lauren's Background and Philosophy (2:36)

Role of a Sexologist and Trauma-Informed Approach (4:25)

Connecting Sexuality and Business (11:20)

Challenges and Resistance in Addressing Sexuality (22:13)

Lauren's Personal Journey and Business Evolution (28:17)

The Importance of Experiences and Relationships (34:59)

Connect with Lauren:

https://www.instagram.com/laurenwhiteau/

To find out more:

This podcast is proudly produced by Wavemakers Audio

CEO with ADHD: Chaos, Clarity & the Systems That Saved Me

Fri, 20 Jun 2025 00:15:00 +0100

Today I’m talking about running a business as a CEO with ADHD - messy, brilliant, and entirely doable.

I'm going to let you in on how I’ve built a company around how my brain actually works, not how I think it should. I use structure, not shame. I work with my brain, not against it

We'll discuss how to be clear when managing a team - even with ADHD brain.

And the real secret? Self-management.. You don’t need to be perfect to lead - just willing to start and build systems that support you.

Here are the highlights:

Three Core Areas: Time, Team, and Self-Management (2:07)

Time Management and Productivity (3:43)

Team Management and Communication (11:35)

Self-Management and Personal Well-being (23:13)

To find out more:

https://www.instagram.com/alicesheridanstudio/

This podcast is proudly produced by Wavemakers Audio

Permission Over Perfection: How Artist Alice Sheridan Built a Thriving Creative Business (Without Following the Rules)

Fri, 13 Jun 2025 00:15:00 +0100

In this episode, we sat down with Alice Sheridan - abstract artist, community founder, and co-host of the much-loved Art Juice podcast. We talked about what it really takes to build a creative business with longevity, how she turned her art into a full-time career, and why it’s okay to ditch the rules and do things your own way.

Alice shared how she went from graphic designer to full-time artist and now leads the Connected Artists Club, a membership that supports fellow creatives to grow their practice and their business - without losing themselves in the process.

We spoke about what consistency actually looks like when you’re a creative, how she’s built and managed her team, why she just decided to wrap her podcast after six years, and the huge value of making space for what’s next, even when what you’re doing is still “working.”

This conversation is full of honesty, clarity, and a refreshing reminder that you don’t need to follow anyone else’s blueprint. You just need to back yourself.

Here are the highlights:

Alice's Background and Early Career (1:40)

Transition from Graphic Design to Art (2:45)

Building a Sustainable Art Career (5:24)

Role of Social Media and Online Platforms (7:47)

Challenges and Perseverance (9:50)

Building a Team and Managing a Podcast (14:54)

The Art of Consistency and Continuity (20:39)

The Connected Artists Club and Community Building (22:57)

Advice for Aspiring Artists and Entrepreneurs (27:02)

Connect with Alice:

www.alicesheridan.com

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Real Secret to Sales Success (That Has Nothing to Do With Your Funnel)

Fri, 06 Jun 2025 08:30:00 +0100

If you’ve ever felt like you’re doing all the “right” things in your business but still not getting the results you want - this episode is for you.

I’m pulling back the curtain on the real secret to sustainable success (spoiler: it’s not your funnel, offer, or content strategy).

Today, I’m diving into the mindset and identity shifts that quietly drive momentum and sales - the part of business growth that doesn’t get talked about enough.

We’ll explore recalibration after failure, building emotional capacity, and detaching your ego from the outcome. This is the stuff that makes the difference between spinning your wheels and truly scaling. Let’s get into it.

Here are the highlights:

The Role of Mindset in Success (2:36)

The Importance of Consistency and Trust (5:35)

Overcoming Failure and Building Resilience (7:38)

The Role of Capacity and Emotional Resilience (14:33)

Detaching Ego from Results (19:47)

To find out more:

https://instagram.com/libbylangley

This podcast is proudly produced by Wavemakers Audio

Uncomplicated & Unapologetic: Libby Langley on Business, Burnout, and Building a Life That Fits

Fri, 30 May 2025 00:15:00 +0100

This episode is such a good one if you’ve ever felt boxed in by traditional ideas of success.

I sit down with business coach, author and host of the “Unstuck” podcast Libby Langley to talk about the side of business that doesn’t get shared enough - what it looks like to walk away from something that’s working on paper, but no longer works for you.

Libby shares how she rebuilt her business in a way that feels spacious, sustainable and joyful, and how discovering she’s neurodivergent helped everything finally make sense.We talk burnout, boundaries, business pivots and building something that actually feels good.

If you’ve ever questioned whether success has to look a certain way, this one’s for you.

Here are the highlights:

Transition to Self-Employment (2:23)

Building and Scaling the Business (4:28)

Challenges and Pivots in Business (8:36)

Exploring Different Business Models (9:17)

Authoring a Book and Starting a Podcast (14:45)

Navigating Business as a Neurodivergent Individual (18:26)

Balancing Business and Personal Life (29:13)

Connect with Libby:

https://libbylangley.com

To find out more:

https://www.leezarobertson.com

This podcast is proudly produced by Wavemakers Audio

Cards on the Table: Why Decks Create Deeper Connection Than Books - with Leeza Robertson

Fri, 23 May 2025 00:15:00 +0100

In this episode, I’m joined by Leeza Robertson - international best-selling author, intuitive mentor, and deck creation expert - to explore why decks might just be the new books for soul-led entrepreneurs.

Leeza shares her journey from schoolteacher to publishing powerhouse, the spiritual and strategic power of creating decks, and why she believes decks offer more impact and income than traditional books.

We unpack how decks can deepen client connection, create passive income, and serve as practical spiritual tools that are easier to market and sell.

Whether you’re a coach, healer, or creative thinker, this episode is full of eye-opening insights on how to package your wisdom in a way that resonates - and sells.

Here are the highlights:

Leeza Robertson's Background and Journey (2:55)

The Role of Spirituality in Leeza's Work (4:07)

The Concept and Creation of Decks (8:04)

The Benefits of Creating Decks Over Writing Books (12:23)

Practical Considerations for Creating Decks (17:50)

The Process and Time Investment of Deck Creation (23:04)

Choosing the Right Route for Deck Creation (33:38)

Connect with Leeza:

https://instagram.com/theleezarobertson

To find out more:

This podcast is proudly produced by Wavemakers Audio

AI Meets Evergreen: Scaling Your Business the Cushy Way

Fri, 16 May 2025 00:15:00 +0100

This week, I’m giving you a behind-the-scenes look at how we’re using AI inside my business to support our evergreen systems. I’m talking candidly about what I love, what I don’t, and where I think AI is adding real value (and where it’s just noise).

This isn’t a tech-heavy episode - but I am sharing how we’re using it practically and intentionally to save time without losing the soul of our content.

If you’ve been curious about how AI fits into a human-first business, this one’s for you.

Here are the highlights:

How AI Can Hinder Business Communication (5:01)

Your Flaws Make you Human (9:56)

My Custom ChatGPT (15:00)

Staying Human-First in Digital Marketing Evolution (25:00)

To find out more:

Learn more about The Accelerator here

This podcast is proudly produced by Wavemakers Audio

Summer-Proofing for Six-Figure CEOs: How to Step Back Without Revenue Dipping

Fri, 09 May 2025 00:15:00 +0100

In this juicy episode, I’m sharing exactly how six-figure CEOs can take a real summer break without revenue taking a hit.

Whether you're already scaling or still on your way there, this is packed with gold on creating the systems, communication strategies, and evergreen funnels that make true time-off possible.

I even spill on a past holiday fail that led to my best month ever (hello, £50k sunbed moment).

If you're dreaming of stepping back without things falling apart, this one’s for you.

Here are the highlights:

The Importance of Planning Ahead (2:41)

Personal Story and Lessons Learned (3:42)

Three Key Considerations for Summer Proofing (8:18)

Communication Strategies (9:16)

Systems and Processes (14:06)

Funnels and Revenue (23:11)

Re-Entry Planning (26:32)

DM me "checklist" here

To find out more:

This podcast is proudly produced by Wavemakers Audio

Summer-Proof Your Business: What to Do When You're Earning Under 5K

Fri, 02 May 2025 00:15:00 +0100

If you’re bringing in under 5k a month and the thought of summer slows sends you into a spin, this episode is for you.

I’m breaking down four practical ways to summer-proof your business - without panic posting, hiding in the kitchen during BBQs, or burning yourself out in the name of “momentum.”

From expense audits to smarter support and what I call lean luxury, this isn’t about hustle - it’s about creating breathing room and building a business that actually works for you.

Let’s make this your most relaxed and profitable summer yet.

Here are the highlights:

Summer Proofing Your Business for Entrepreneurs Earning Under $5K (1:40)

Clearing the Decks and Auditing Outgoings (5:19)

Maximising the ROI of Virtual Assistants (7:43)

Securing Baseline Revenue and List Building (9:12)

To find out more:

www.instagram.com/lynseygracecoaching

This podcast is proudly produced by Wavemakers Audio

No More Playing Small: Money Mindset with Lynsey Grace

Fri, 25 Apr 2025 00:15:00 +0100

You can have the best strategy in the world - but if your nervous system and money beliefs aren’t on board, you’ll keep hitting invisible ceilings.

In this episode, I’m joined by mindset coach Lynsey Grace to talk about money blocks, self-sabotage, and the sneaky subconscious patterns that stop even the most ambitious women from growing their income.

Lynsey is one of the UK's Leading mindset coaches that helps her female entrepreneur clients remove self doubt limitations and outdated money beliefs so that they can confidently step into their next level of audacious success and wealth.

We get into belief coding, nervous system regulation, and why lottery winners losing it all isn’t bad luck - it’s unprocessed programming.

If you’ve been stuck at the same income level for too long, this episode is your permission slip to stop tweaking your offers and start transforming your money story.

Here are the highlights:

The Role of Money Mindset in Business (3:50)

Identifying and Addressing Money Stories (6:34)

The Process of Working with Lynsey (7:25)

Case Study: Client Success Story (9:44)

The Importance of Long-Term Support (13:57)

Balancing Energetic Work with Nervous System Regulation (14:50)

Deciding When to Seek Support (17:29)

Connect with Lynsey:

www.lynseygrace.com

To find out more:

This podcast is proudly produced by Wavemakers Audio

The 5 Profit Recipes You Need

Fri, 18 Apr 2025 00:15:00 +0100

In this episode, I’m sharing the five simplest (and most overlooked) profit levers you can pull in your business to make more money - fast.

No massive launches, no reinventing your brand, and definitely no burning it all down. Just smart, strategic tweaks to what you’re already doing. Think: better conversions, higher prices, more sales from existing clients, smarter lead gen, and streamlined execution.

And yep, there’s a garden metaphor. Because like your lawn, your business doesn’t need to be torn up and replanted every quarter - it just needs regular care.

If you’re ready to stop overcomplicating and start seeing actual results, this one’s for you.

Here are the highlights:

Common Business Mistakes and Simplifying Profit (2:35)

Five Profit Levers: Increasing Sales Conversions (6:58)

Increasing Prices and Selling to Existing Clients (11:24)

Lead Generation and Execution Efficiency (19:30)

👉 Join us for 5 Days to Speedy Sales

To find out more:

https://www.instagram.com/njsimmonds_author/

This podcast is proudly produced by Wavemakers Audio

Pay The Bills with your Creative Skills with Natali Simmonds

Fri, 11 Apr 2025 00:15:00 +0100

What does it really take to turn creative passion into a sustainable, well-paid career? In this episode, I sit down with my long-time friend and multi-genre author Natali Simmonds - whose books have racked up TV deals, international publishing rights, and a serious cult following.

Natali Simmonds is a multi-genre fiction author and storytelling brand consultant. She’s originally from London, and now divides her time between the UK, Spain, and the Netherlands.

We talk about the real path to success, why rejection is just redirection, and how Natali leveraged self-promotion, community, and smart marketing to get exactly where she is - without compromising her creativity.

This one’s for the writers, dreamers, and anyone ready to build a brand that actually brings in the money.

Here are the highlights:

Natali's Writing Journey and Current Success (1:48)

Consistency and Persistence in Writing (3:52)

Overcoming Rejections and Finding Success (6:01)

Balancing Creativity and Marketability (7:41)

The Role of Community and Self-Promotion (32:16)

Challenges and Learnings in the Writing Career (32:40)

The Importance of Branding and Self-Branding (33:19)

Advice for Aspiring Authors (33:49)

Connect with Natali:

https://njsimmonds.com/

To find out more:

This podcast is proudly produced by Wavemakers Audio

Branding Your Brain: Why Your Process is the Product

Fri, 04 Apr 2025 00:15:00 +0100

What do the most memorable entrepreneurs, bestselling authors, and sought-after podcast guests all have in common? They’ve branded their process.

In this episode, I’m breaking down why your unique way of thinking, creating, and solving problems is your biggest business asset - and how turning it into a recognisable framework can skyrocket your authority and sales.

We’re talking about how to package up your “messy genius,” create a signature method that people remember (and want to buy), and why naming your process is the fastest way to stand out in a saturated market.

If you’ve ever struggled to explain what you do, or felt like people don’t get your magic - this episode will change that.

Here are the highlights:

Making Your Work Unique and Incomparable (2:28)

The Power of a Named Process (7:03)

Steps to Brand Your Process (10:19)

The Benefits of Branding Your Process (16:45)

Encouragement to Take Action (18:48)

To find out more:

www.instagram.com/sophiecliff

This podcast is proudly produced by Wavemakers Audio

The Hustle Hangover: Curing Productivity Culture with Sophie Cliff

Fri, 28 Mar 2025 00:15:00 +0100

Let’s be honest - most productivity advice wasn’t written with women in mind. In this episode, I’m joined by Sophie Cliff, aka The Joyful Coach, to talk about why the usual “do more, wake up earlier, hustle harder” advice just doesn’t work for everyone - and what to do instead.

Sophie is a coach, author and positive psychology practitioner who has spent a decade building a successful career in sales and marketing and uses her expertise to help people flourish and thrive by finding more joy. She delivers training on all things joy and wellbeing for organisations.

We unpack everything from sleep chronotypes and nervous system regulation to redefining success and building a life based on your values (not someone else’s Instagram feed). Sophie shares her four productivity archetypes and how to figure out what actually works for you.

If you’ve ever felt shame about not being able to “stick to the plan,” this episode is your permission slip to burn the old rules and start creating a version of success that feels like joy.

Here are the highlights:

(2:29) Sophie Cliff’s Background

(12:31) Intentional Living

(19:19) Productivity and Biological Wiring

(28:41) The Four Productivity types

(32:33) Productivity Means Progress,

Connect with Sophie:

www.sophiecliff.com

https://open.spotify.com/episode/1hPpSIwfFOxCH3gcI514SL?si=c610ce22dd3841f8

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Silent Killer in Your Messaging (It’s Not What You Think)

Fri, 21 Mar 2025 00:15:00 +0100

What if the reason your business isn’t growing has nothing to do with your offer, your audience, or even your pricing - but everything to do with how you’re showing up in your messaging?

In this episode, I’m breaking down the biggest messaging mistake I see entrepreneurs make - and how it quietly kills sales, client trust, and business growth.

I’ll walk you through why overcomplicating your message is the fastest way to lose leads, how to make sure your brand speaks directly to the right people, and the shifts that instantly boost conversions.

If you’re tired of posting, pitching, and still not seeing results, this episode will help you simplify, clarify, and start attracting the clients who are already looking for you.

Here are the highlights:

Understanding Client Needs and Messaging (4:44)

Simplifying Messaging for Scalable Businesses (7:13)

The Role of Authenticity and Mission in Messaging (17:43)

Practical Tips for Effective Messaging (18:27)

The Importance of Leading with a Mission (19:53)

To find out more:

This podcast is proudly produced by Wavemakers Audio

Email Gold: How to Create a Profitable Email Strategy with Eman Ismail

Fri, 14 Mar 2025 00:15:00 +0100

Email isn’t dead - It’s one of the most profitable marketing tools you have. In this episode, I sit down with Eman Ismail.

Eman is the person to call when you want to make money from your emails. As the founder and Head Email Strategist at Eman Copy Co. Eman and her small team help you take your email list from “has potential” to highly profitable. Collectively, their strategy and copy have helped generate millions of dollars for clients.

We talk about the biggest misconceptions about email marketing, how to write emails that actually sell, and why unsubscribes aren’t the enemy.

Eman shares the strategies behind high-converting email sequences, smart segmentation, and automation - plus, how she helped me create an email funnel that led to my first £30K months.

We also get into AI, list growth, and the key mistakes holding most entrepreneurs back from making real money with their emails.

If you’re ready to make email work for you, this episode is packed with practical insights you can start using today!

Here are the highlights:

(2:24) Eman's Journey and Love for Email

(5:54) Common Misconceptions About Email

(9:25) Frequency and Consistency in Email Marketing

(15:08) AI's Role in Email Marketing

(35:10) Personalisation in Email Marketing

(42:58) Challenges and Opportunities in Email Marketing

Connect with Eman:

Eman Copy Co. Website

Instagram (@emancopyco)

To find out more:

This podcast is proudly produced by Wavemakers Audio

Stop Overcomplicating It! The Simple Evergreen Funnel That Actually Works

Fri, 07 Mar 2025 00:15:00 +0100

Entrepreneurs love to make things harder than they need to be—tweaking, overthinking, and adding unnecessary steps to something that could be simple.

In this episode, I’m breaking down the one evergreen funnel that actually works, helping you create daily sales without stress, burnout, or constant launching.

I’ll walk you through why simplicity scales, the biggest mistakes that kill evergreen funnels, and how to build a lean, profitable system that runs without you. If you’re tired of overcomplicated strategies and just want a funnel that works on autopilot, this episode is for you.

Here are the highlights:

(3:37) Common Reasons for Overcomplicating Funnels

(8:58)Reframing for Successful Funnels

(10:30)Components of a Simple Evergreen Funnel

(13:01) Importance of Follow-Up and Simplification

(15:33) Mistakes to Avoid in Evergreen Funnels

To find out more:

www.annieridout.com / www.annieridout.substack.com

This podcast is proudly produced by Wavemakers Audio

Grow Your Business The Creative Way with Annie Ridout

Fri, 28 Feb 2025 00:15:00 +0100

In this episode, I chat with the incredible Annie Ridout - author, journalist, viral poet, and creative entrepreneur.

Annie shares her inspiring journey from unpaid local newspaper gigs to becoming a Sunday Times bestselling ghostwriter and building a thriving online business. She has been a freelance journalist for over 15 years and is the author of three non-fiction books.

But alongside writing, she’s launched digital magazines and businesses that have boomed. Reaching 100,000 views a month; bringing in six figures a year. Annie ’gets’ the online writing and business world and loves sharing what she knows through online courses and coaching.

We talk about the pivotal moment that pushed her into entrepreneurship, balancing motherhood with a creative career, and how she turned her love for writing into multiple income streams.

Annie also opens up about navigating rejection, financial pressure, and the creative freedom that comes from running a business on your own terms.

If you’ve ever wondered how to build a sustainable business around your creativity, this conversation is packed with real talk, practical insights, and the reminder that you can do business your way.

Here are the highlights:

(3:07) Early Career Challenges and First Steps in Entrepreneurship

(7:17) Transition to Freelance Journalism

(8:38) Book Success and Online Courses

(16:38) Balancing Family and Business During the Pandemic

(21:29) Exploring Poetry and Coaching

(34:12) Transition to Substack and Creative Entrepreneurship

(43:15) Advice for Aspiring Entrepreneurs

Annie’s links:

www.instagram.com/annieridout

To find out more:

This podcast is proudly produced by Wavemakers Audio

Why Am I Not Seeing Results Yet In My Coaching Business?

Fri, 21 Feb 2025 00:15:00 +0100

What do you do when your business isn’t delivering the results you expected? In this episode, I get real about those “wobble” moments every entrepreneur faces. This isn’t a strategy talk - it’s about who you need to be when things feel hard, so those doubts don’t derail your success.

I share the mindset shifts that kept me going after a tough year in online business, how consistency (not constant reinvention) is the real secret to scaling, and why you might be just one small tweak away from your next big win.

If you’re feeling stuck or tempted to start from scratch, this episode will help you refocus, reframe, and stay on track for long-term growth.

Here are the highlights:

(1:38) Reflecting on a Tiring Month

(3:09) Celebrating Resilience in Online Business

(5:57) Understanding the Paths to Success

(9:42) The Role of Momentum and Consistency

(11:27) Addressing Shame and Making It About You

(13:10) Avoiding Distraction and Changing Tactics

(16:05) The Importance of Commitment and Leadership

To find out more:

This podcast is proudly produced by Wavemakers Audio

Property & Prosperity: Building Wealth for Purpose-Driven Entrepreneurs with the Honest Property Sisters

Fri, 14 Feb 2025 00:15:00 +0100

What if financial security wasn’t just about making money, but about making your money work for you?

In this week’s episode, I sit down with Ruth and Becky, the Honest Property Sisters, to break down how freelancers, solopreneurs, and small business owners can build wealth through property investing—without burning out or overcomplicating the process.

We cover the biggest misconceptions about getting started, how to secure investment even if you don’t have savings, and why property can be the ultimate tool for creating long-term financial freedom.

If you’ve ever wondered how to make your business profits work harder for you, this episode is packed with insights and strategies to help you take that first step.

Here are the highlights:

(3:42) The Honest Property Sisters Background

(6:33) First Investment and Initial Challenges

(11:26) Building a Property Portfolio

(20:07) Investment Strategies and Tools

(24:22) Impact and Mission

Links:

Instagram:@honestpropertysisters and @honestproperteapod

Website: www.honestpropertysisters.com

To find out more:

This podcast is proudly produced by Wavemakers Audio

Knowing What to Focus On: How to Map Out Clear, Actionable Quarterly Goals for Your Business in 2025

Fri, 07 Feb 2025 00:15:00 +0100

Feeling overwhelmed by all the advice out there about growing your business?

In this episode, I break down the only three numbers you need to focus on to scale with clarity—your revenue goal, your sales targets, and the number of leads required to hit them. No more distractions, no more second-guessing—just a clear, simple action plan tailored to your business.

I’ll also share why your zone of genius and unfair advantage matter more than generic strategies, and how to filter out marketing noise so you can focus on what actually moves the needle.

If you’re ready for less overwhelm and more strategic growth, this episode is a game-changer.

Here are the highlights:

(2:50) The Danger of Burning Things Down

(4:55) Setting Clear Financial Goals

(7:23) Calculating Sales and Leads

(11:17) Strategies for Attracting More Leads

(18:52) Working with Unique Opportunities

(19:06) Mapping Out Business Goals

To find out more:

This podcast is proudly produced by Wavemakers Audio

Breaking into Corporate Coaching with Kirsty Raynor

Fri, 31 Jan 2025 00:15:00 +0100

Have you ever considered adding corporate work to your business model? In this episode, I sit down with transformational coach and meditation instructor, Kirsty Raynor to explore how service-based business owners—whether in coaching, wellness, or beyond—can break into the corporate world.

From crafting the perfect pitch to leveraging LinkedIn for visibility, Kirsty shares insider strategies from her nine years of experience working with top brands, she offers a distinctive perspective and a knack for propelling your message forward. We also dive into the power of corporate contracts for creating consistent revenue and impact.

If you’re looking for a way to diversify your income, gain authority, and build meaningful business relationships, this episode will show you why corporate opportunities might be your next big move.

Here are the highlights:

(3:48) Kirsty's Approach to Corporate Work

(10:26) Navigating Corporate Opportunities

(11:40) Balancing Corporate and Online Work

(15:59) Introduction to Corporate Connect Program

(19:00) Value of Corporate Work and Overcoming Fear

Connect with Kirsty:

Aff link -Join the FREE seminar: https://lucy-sheridan.mykajabi.com/a/2148036694/uyx4oHaL

www.kirstyraynor.com

To find out more:

This podcast is proudly produced by Wavemakers Audio

Think Like a Leader: 3 Powerful Mindset Shifts for Big Results

Fri, 24 Jan 2025 00:15:00 +0100

Have you ever felt like your mindset is holding you back from reaching your goals? In this episode, I unpack three powerful mindset shifts to help you stay on track, even when things get tough.

From understanding the trade-offs of saying yes to something new, to embracing success as a habit rather than a moment, these shifts are the key to breaking free from self-sabotage.

Whether you’re aiming for six or seven figures—or simply want to move the needle in your business—this episode is packed with practical insights to keep your mind on your side.

Here are the highlights:

(1:48) Three Key Mindset Shifts for Entrepreneurial Success

(4:57) The Importance of Saying No

(10:34) Success as a Habit

(12:46) Learning from Failures

To find out more:

https://theartofonlinebusiness.com

This podcast is proudly produced by Wavemakers Audio

Are You Ready to Outsource Ads? With Kwadwo Sampany-Kessie

Fri, 17 Jan 2025 00:15:00 +0100

What makes Facebook and Instagram ads work for online businesses in 2025? In this episode, I’m joined by Kwadwo Sampany-Kessie to demystify ad success for coaches and course creators.

We dive into the art of ad testing, why quality leads trump low-cost ones, and how to tell if your offer is ready for ads.

Kwadwo also shares his Olympic Gold Medal testing framework and actionable tips on ad copy, visuals, and targeting strategies that resonate with high-value clients.

If you’ve ever felt overwhelmed by ads or unsure where to start, this episode will give you the confidence and clarity to make them work for your business.

Here are the highlights:

(1:25) Transition to Facebook and Instagram Ads

(4:29)Challenges and Relevance of Running Ads

(18:31) Testing and Optimising Ads

(24:14) Ad Copy and Length

(29:56) Budget and Testing

More about Kwadwo:

Kwadwo is the host of The Art of Online Business podcast, a Meta ads manager and online business strategist, specialising in serving established online course creators.

But unlike most ads managers, he doesn't just bring in quality leads. With over three years of experience, he excels in optimising funnels and providing marketing, sales, operations and hiring guidance. All of which enable his clients to work less, earn more, and live the life they were meant for.

Links:

https://instagram.com/quayjo

Ad Testing Cheat Code for $1

To find out more:

This podcast is proudly produced by Wavemakers Audio

Business Reflections on 2024

Fri, 10 Jan 2025 00:15:00 +0100

2024 was the year of refinement—and a game changer for my business and clients. In this episode, I’m getting personal about the wins, lessons, and challenges that shaped my year.

From shutting down my agency and elevating my branding to creating offers that truly resonate, I’ll share how leaning into refinement has set the stage for bigger things in 2025.

We’ll talk profit margins, visibility goals, and why I’m ditching the “burn it all down” mindset for something much more sustainable.

If you’re craving clarity, consistency, or just a nudge to simplify and scale, this episode is packed with takeaways to inspire your next move.

Here are the highlights:

(2:20) The Year of Refinement

(4:17) Branding and Client Attraction

(14:21) Supporting Clients to Achieve Significant Growth

(17:19) Personal Milestones and Challenges

(22:25) Refining Funnels and Offers

(25:47) 2025 Goals and Visibility Strategy

To find out more:

This podcast is proudly produced by Wavemakers Audio

From Stage Fright to Spotlight: Florence Andrews on Visibility for Business Owners

Fri, 03 Jan 2025 00:15:00 +0100

This episode is all about stepping into the spotlight with Florence Andrews, a Hollywood actress and visibility strategist who knows how to turn fear into power.

We talk about everything from leveraging adrenaline for impactful performances to ditching the pressure to be perfect.

Florence shares how her acting career taught her to embrace vulnerability and confidence, creating a visibility strategy that feels true and aligned.

Whether you're struggling with stage fright, unclear messaging, or just feel stuck in the content hamster wheel, this conversation offers practical tools and powerful mindset shifts.

Florence's insights will inspire you to embrace your unique brilliance and show up with unapologetic confidence. Ready to own your spotlight? Let’s go!

Here are the highlights:

(1:27) Florence's Background and Role

(3:25) The Importance of Visibility in Business

(6:03) Overcoming Visibility Fear

(13:11) The Role of Repetition in Visibility

(16:42) Speaking to Your Audience's Desires

(17:56) The Power of Being Authentic

More about Florence:

Florence Andrews is a Hollywood and West End Actress, having worked as a leading lady in London’s West End, and most recently playing Jenny Gucci in Ridley Scott's feature film, 'House of Gucci’.

She's also a Visibility Strategist and Industry Icon Activator for impact led creatives, personal brands and service based entrepreneur, empowering them to tap into the kind of presence, positioning and strategic plan to get out of hiding, into their spotlight and own the online stage THEIR way.

Having gone through self sabotage and severe stage fright in her acting career, Florence noticed the huge parallels between achieving success and an actor and as an online entrepreneur–both required grit, courage and getting unapologetically visible.

Florence is all about ditching the exhausting influencer inspired rule book, breaking through the walls of your social media account and getting seen and known in a way that is joyful, aligned, and actually converts into authority, impact and income!

Connect with Florence on Instagram: HERE

(all freebies links etc can be found at the link in her bio)

To find out more:

https://www.gloriachoupr.com/

This podcast is proudly produced by Wavemakers Audio

Inside the Pitch: Gloria Chou Demystifies PR

Fri, 27 Dec 2024 00:15:00 +0100

In this episode, I’m joined by award-winning PR strategist and host of the top-rated Small Business PR Podcast, Gloria Chou, who’s here to shake up everything you thought you knew about getting media coverage.

Forget pay-to-play tactics or needing industry connections—Gloria breaks down her CPR pitching method so you can confidently land features in top-tier outlets like Forbes or Vogue on your own terms.

We talk about why PR is the ultimate trust builder, how to spot opportunities that align with your business, and why visibility is about working smarter, not harder. If you’re ready to put your name on the map without the overwhelm, this episode is packed with actionable gold.

Here are the highlights:

(2:21) Gloria Chou's Journey from US Diplomat to PR Coach

(5:26) The CPR Method for Effective PR Pitches

(8:09) The Importance of PR in Business Growth

(10:02) Navigating Publication Preferences and PR Opportunities

(16:04) Tips for Building a Media List and Finding PR Opportunities

(19:49) Gloria's Mission and Work with Clients

Connect with Gloria:

https://www.instagram.com/gloriachoupr

Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR connections or a large following. Her strategies have earned small businesses in nearly every industry niche over a billion organic views and features in outlets like the New York Times, Oprah’s Favourite Things, Vogue, and Forbes, without any pay-to-play. A former U.S. Diplomat turned small business advocate, Gloria has been on 100 podcasts and was named “Pitch Writing Expert of the Year" in 2021 as part of the Influential Businesswomen Awards, and a Forbes Next 1000 honouree.

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Clients Every Day Sales Strategy

Fri, 20 Dec 2024 00:15:00 +0100

Ever feel like you’re posting endlessly but still waiting for those sales to roll in? In this episode, I break down exactly what you want to be doing daily to bring in clients without overcomplicating things.

From building stronger relationships through warm outreach to making clear, confident invitations in your content, I’ll share simple strategies that actually work – without the icky sales tactics.

You’ll walk away with practical tips for balancing micro conversions, direct selling, and proactive follow-ups.

If you’re ready to make everyday sales feel natural and consistent, this episode gives you the actionable steps to make it happen – starting today.

Here are the highlights:

(3:59) The Importance of Proactive Sales

(5:21) Follow-Up and Warm Outreach Strategies

(11:21) Creating Relationships and Engaging with Leads

(17:44) Promoting Paid Offers and Using Clear CTAs

(20:08) The Role of Funnels in Sales

To find out more:

www.breathingmindful.co.uk

This podcast is proudly produced by Wavemakers Audio

The Restful Edge with Nikki St Paul

Fri, 13 Dec 2024 00:15:00 +0100

Burnout is far more than just feeling tired, and in this episode, I’m joined by mind, body, and breath coach Nikki St. Paul to explore what it really looks like and how to prevent it.

Nikki shares practical tools like breathwork, somatic techniques, and redefining rest to support your nervous system and your success.

We talk about the subtle signs of burnout, why boundaries are non-negotiable, and how simple shifts—like slowing down—can transform how you feel and perform.

If you’re ready to breathe, lead, and thrive, this episode is packed with tools to help you get there.

Here are the highlights:

(2:43) Nikki's Background and Approach

(3:29) Identifying and Addressing Burnout

(8:10) The Role of Breath Work in Well-being

(15:36) Types of Breath Work and Their Benefits

(26:44) The Importance of Rest and Boundaries

More about Nikki:

www.instagram.com/breathingmindful/

Nikki is a Mind, Body, and Breath Coach and the Founder of Breathing Mindful Coaching. She is a certified life and breath coach and an accredited mindfulness meditation teacher.

Nikki supports women in business who are 'always on' to speed up by slowing down, pausing, and resting to achieve sustainable success and thrive in business and beyond. Nikki is on a mission to redefine rest and success. There is power in the 'AND'-resting and rising.

To find out more:

This podcast is proudly produced by Wavemakers Audio

How To Market for Every Day Sales

Fri, 06 Dec 2024 00:15:00 +0100

This episode is all about taking your marketing strategy from stressful and scattered to clear and consistent so you can create sales every day without burning out.

I’ll walk you through the three essential steps to marketing that attracts clients ready to buy, including how to position yourself as the go-to expert in your niche and why speaking your clients’ language (not industry jargon) makes all the difference.

If you're tired of the hustle mindset or feeling like your sales come in waves, this episode will shift your perspective.

From understanding the power of focused invitations to doubling down on the activities that bring results, I’m sharing advice to simplify your approach and create a flow that works for you.

Let's make sales easier and more sustainable—without losing your soul in the process.

Here are the highlights:

(2:48) The Importance of Marketing for Everyday Sales

(7:33) Becoming the Beyonce of Your Niche

(13:36) Speaking Your Ideal Client's Language

(17:35) Making Daily Invitations

(21:57) Auditing Your Marketing Activities

To find out more:

https://getwildlyfree.co.uk

This podcast is proudly produced by Wavemakers Audio

Putting Yourself First In Business With Guest Jo Hooper

Fri, 29 Nov 2024 00:15:00 +0100

This episode is all about embracing the "me first" mindset with my inspiring guest, Jo Hooper. After sacrificing her life for work in the corporate world and having two breakdowns into the bargain, Jo is on a mission to help you live a life you love.

Jo shares her journey from corporate breakdowns to creating the "Me First Method," a revolutionary approach that helps business owners build sustainable, joyful lives without burning out.

We explore the importance of boundaries, self-respect, and designing a business that aligns with your values. Jo’s insights will challenge how you think about success and inspire you to take charge of your business and well-being.

Whether you're feeling stuck, overwhelmed, or just curious about redefining what it means to put yourself first, this conversation is packed with practical advice and empowering perspectives.

Here are the highlights:

(1:57) Jo Hooper's Background and Coaching Philosophy

(5:59) The Evolution of Jo's Business and the Me First Method

(9:20) Challenges of Putting Yourself First in Business

(15:33) The Role of Self-Love and Self-Respect

(17:38) Practical Tips for Implementing the Me First Method

(25:08) The Importance of Self-Awareness and Support

Connect with Jo:

jo@getwildlyfree.co.uk

To find out more:

This podcast is proudly produced by Wavemakers Audio

Design Your Offer Suite For Every Day Sales

Fri, 22 Nov 2024 00:15:00 +0100

In this episode, we’re exploring how to create a business that makes sales every single day—without the burnout.

I break down the essentials of an everyday sales approach, from designing a scalable offer suite to building a clear customer journey that meets your audience at every stage. We’ll cover the three must-have offers that make it all work: a signature transformation, a continuation offer, and a strategic low-ticket entry point.

By the end of this episode, you’ll have the tools to evaluate your offer suite, reduce overwhelm, and start setting up systems that generate consistent sales—without sacrificing your sanity. If you’re ready to make 2025 your most balanced and profitable year yet, this one’s for you.

Here are the highlights:

(2:52) Challenges and Misconceptions in Business Growth

(5:44) The Shifting Business Landscape and the Need for Everyday Sales

(8:06) The Offer Suite for Everyday Sales

(21:09) Designing the Low-Ticket Offer

(25:48) The Importance of a Clear Customer Journey

To find out more:

This podcast is proudly produced by Wavemakers Audio

Make More Sales with Your Website with Emma Griffin

Fri, 15 Nov 2024 00:15:00 +0100

In this episode, I sit down with Emma Griffin, a copywriter who has mastered the art of website storytelling.

Emma shares how she helps business owners bring their brand to life online with words that don’t just "sit pretty" but actively connect with audiences and drive action. We explore why having a solid website isn’t just a box to check but a vital tool for positioning and growth, especially in today’s digital age.

Whether you’re just starting out or looking to refresh your online presence, this episode is packed with insights on creating a website that truly reflects your brand’s value and voice.

Here are the highlights:

(1:57) Emma Griffin's background and specialization in websites

(4:43) The importance of websites and common mistakes

(8:28) The role of copy in website effectiveness

(12:52) Outsourcing vs. DIY website creation

(20:20) Signs that a website needs an update

Connect with Emma:

Instagram: Emma Griffin Writes

Website: www.emmagriffinwrites.co.uk

Emma is a copywriter working with coaches, consultants, and creatives who are done with DIY and ready for the real thing. With a decade-long career working with service businesses and big-name brands like The White Company, Bloom & Wild, and Harrods, Emma understands all the moving parts of creating not only copy that sells but also a complete website messaging strategy that ensures you stand out in a saturated market. Ready to move from the kids' table to the adults' table? Emma is the one to make it happen.

To find out more:

This podcast is proudly produced by Wavemakers Audio

5 Steps to Turn Your Group Program into an Everyday Sales Machine

Fri, 08 Nov 2024 00:15:00 +0100

In this episode, we’re talking about how to turn your group program into an everyday sales machine. Building a business that sells while you sleep isn’t a fantasy; it’s actually achievable with the right systems in place, and I’m here to walk you through how it works.

This isn’t about live launches or last-minute promotions. Instead, it’s about creating sustainable, predictable income that supports your business and your life.

I’ll guide you through the steps to create what I call “everyday sales,” focusing on everything from designing an irresistible core offer to setting up seamless automations. You’ll learn how to make your business more resilient, efficient, and, yes, profitable—no stress needed.

Let’s get into how you can set up a truly life-proof business!

Here are the highlights:

(2:55) The Benefits of Everyday Sales

(6:16) Building Brand Authority with Everyday Sales

(8:02) Ditching the Feast or Famine Cycle

(13:41) Five Steps to Implementing Everyday Sales

(23:14) Mistakes to Avoid in Implementing Everyday Sales

To find out more:

This podcast is proudly produced by Wavemakers Audio

How to Get Started with Facebook Ads with Katie Colella

Fri, 01 Nov 2024 00:15:00 +0100

Today we’re joined by the incredible Katie Colella. With over 20 years of entrepreneurial experience, Katie is a certified business strategist and a stellar Meta ads manager.

She’s not just about the numbers; she’s passionate about empowering female service business owners to cultivate a version of success that truly resonates with them.

In this episode, we discuss the often intimidating world of Facebook ads and how they can be a game changer for your business.

Katie shares invaluable insights on transitioning from organic marketing to ads, tackling common fears, and the importance of list building.

Whether you're just starting out or feeling stuck, you’ll discover practical strategies to take the leap into paid advertising confidently. Join us as we break down the barriers and empower you to expand your reach and impact!

Here are the highlights:

(3:48) Katie Colella's Background and Current Work

(11:29) The Importance of Facebook Ads and Overcoming Fear

(21:54) Practical Advice for Starting with Facebook Ads

(30:04) The Role of Testing and Learning in Advertising

Connect with Katie:

Home - Business Mentor

@katie_colella_social

Katie is a multi-award-winning certified business strategist and mentor, as well as a Meta ads manager, with over two decades of entrepreneurial experience. From launching her first venture at just 18 to successfully exiting multiple businesses, both product and service-based, online and offline, she’s done it all.

She loves helping (mainly) female service business owners to grow a list, get more leads & sales into their businesses, helping them grow a business they love, that is their version of success. Alongside this, she is also the founder of Ella CRM, an all in one sales & marketing software, for all you need to run your business in one place.

To find out more:

This podcast is proudly produced by Wavemakers Audio

What to do When You Feel Like Burning Your Business Down

Fri, 25 Oct 2024 00:15:00 +0100

In this episode, we're digging into something essential for every business owner: finding your "enough" in terms of business model, income, and offers.

I’m sharing why it’s so important to get clear on how much you really need to earn to run your business comfortably, pay your team, and handle taxes—no more guessing! We’ll also discuss why having an offer you can stand behind is the key to effortless selling.

I’m sharing my own experience of building a rock-solid group program that’s delivered consistent results since 2021.

If you're struggling to find that perfect alignment in your business, this episode will give you the clarity you need to make decisions that feel right—and profitable! Let’s get clear on what makes your business work for you.

Here are the highlights:

(1:30) Business Trends

(3:45) Consistency in Business

(4:01) Defining Your Enough Number

(15:40) Choosing the Right Business Model

(19:08) Success as an Everyday Feeling

To find out more:

This podcast is proudly produced by Wavemakers Audio

How To Go From Enrolling 3 New Clients Per Month To £200k Years

Fri, 18 Oct 2024 00:15:00 +0100

In this episode, I’m breaking down how you can go from enrolling just three clients per month to making 200k a year, without burning out or sacrificing your happiness.

No, I’m not here to push you toward some overhyped seven-figure roadmap. Instead, I’ll be sharing a straightforward strategy built around high-ticket group programs, sustainable growth, and a clear focus on the real value you bring to your clients.

We’ll explore how to create a thriving business model with less hustle and more ease, starting with enrolling just three clients a month.

If you’ve ever struggled with imposter syndrome or felt stuck in black-and-white thinking, this episode is for you.

Here are the highlights:

(3:52) Starting with a High-Ticket Group Program

(7:38) Designing an Evergreen Group Program

(9:25) Leveraging Multiple Marketing Strategies

(11:46) Introducing Continuity Offers

(19:00) Upgrading Clients to Premium Offers

(21:15) The Importance of Simple, Strong Foundations

To find out more:

Master the Scienceof Sales | Charlie Day Sales

This podcast is proudly produced by Wavemakers Audio

Sales is Easy with Charlie Day

Fri, 11 Oct 2024 00:15:00 +0100

In this episode, I’m joined by the incredible Charlie Day, a multi-award-winning entrepreneur who’s built not one but three multi-six-figure businesses—and she’s here to share her secrets with us!

Charlie’s mission is all about making sales easy and she’s passionate about doing it the right way—no sleazy tactics, just integrity and putting the customer first.

We’ll chat about how Charlie’s approach to sales has helped her build wildly successful businesses and why she believes anyone can succeed with the right mindset and strategy.

Charlie also shares how she balances it all—family, multiple businesses, and a thriving sales agency.

Whether you’re just starting out or looking to scale, this episode is packed with advice on how to make more sales, stay true to your values, and build a business that works for you. You don’t want to miss it!

Here are the highlights:

(3:01) Charlie's Entrepreneurial Journey

(7:12) Building and Scaling Businesses

(12:05) Transition to Sales Coaching and Agency

(14:54) Balancing Multiple Businesses

(19:47) The Importance of Sales and Overcoming Resistance

(26:46) Practical Tips for Improving Sales Skills

(27:13) Charlie's Advice for Overcoming Sales Fear

Connect with Charlie:

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Style-Success Connection: Dressing for Achievement with Samantha The Style Editor

Fri, 04 Oct 2024 00:15:00 +0100

In this episode, I’m thrilled to chat with Sam, an award-winning newspaper editor turned personal stylist, who’s all about helping women in business use their wardrobes as a tool for success.

We talk about her incredible journey from navigating the male-dominated world of media to empowering women through style, showing that your clothes can impact how you feel, make decisions, and show up for work.

If you’ve ever wondered how your wardrobe choices might affect your confidence and business success, Sam shares her insights on personal branding through fashion.

We cover why what you wear matters, how it can help you stand out, and practical tips on dressing to boost your self-esteem and authority. You don’t want to miss it!

Here are the highlights:

(2:45) Sam's Motivation and Early Struggles

(6:46) Transitioning to Self-Employment

(10:45) The Importance of Wardrobe and Self-Empowerment

(11:28) The Role of Fashion in Business Success

(31:54) Sam's Business Model and Services

Connect with Samantha:

Samantha is an award-winning newspaper editor turned personal stylist who helps women in business make money using the power of their clothes. Being from a working-class background and becoming an editor in the elitist, male-dominated media industry, she realised how little support there was for what to wear for work. As she began using her wardrobe as a personal branding tool, other women in business started asking for her help. She is the host of the Hell Yes Style podcast and her book is published in March 2025.

The Style Editor

To find out more:

This podcast is proudly produced by Wavemakers Audio

The 20-Minute Newsletter Strategy with Liz Wilcox

Fri, 27 Sep 2024 00:15:00 +0100

In today’s episode, I’m thrilled to be joined by the vibrant, 90s-loving email strategist, Liz Wilcox! Known for her “Fresh Princess of Email” approach, Liz helps entrepreneurs simplify email marketing and make real money from their email lists—without feeling overwhelmed or stuck.

We’ll break down her no-nonsense, 20-minute newsletter framework that will have you writing emails like a pro, without overthinking or stressing about perfection. If your inbox is more unsubscribe than subscribe, Liz is here to show you how to turn that around!

We also chat about how often you should send emails, what really works in email marketing, and how to stay relatable and connected with your audience.

If you’ve been stuck on what to say or when to send emails, this episode is full of actionable tips that will help you build better relationships with your subscribers—and make more money while staying true to yourself.

Here are the highlights:

(3:37) Liz Wilcox's Background and Email Marketing Journey

(5:58) Challenges and Misconceptions in Email Marketing

(10:08) Frequency and Content of Newsletters

(14:45) Overcoming Objections to Email Marketing

(24:47) Growing and Monetizing Email Lists

More about Liz:

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. She’s best known for selling a blog, turning a $9 offer into multiple six-figures (without ads), and helping you untangle the email “knot” with her simple framework, the Email Staircase. She loves the 90s, headbands, and the beach.

Get Liz’s FREE newsletter bundle here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/64e3784410204/

Learn more about Liz here >> https://polly--lizwilcox.thrivecart.com/email-marketing-membership/636a7bf190949/

Affiliate links - If you choose to work with Liz, I will receive a little kickback, however I don’t endorse anyone who I haven’t or wouldn’t work with myself.

To find out more:

About Us - The Thomas Connection

This podcast is proudly produced by Wavemakers Audio

Are You or Your ADHD Running Your Business with Michaela Thomas

Fri, 20 Sep 2024 00:15:00 +0100

In this episode, I sit down with Michaela Thomas, clinical psychologist, best-selling author, and the host of Pause Purpose Play podcast, to discuss all things ADHD.

Michaela is a seasoned expert in supporting female entrepreneurs to navigate the unique challenges of ADHD while balancing the demands of their busy businesses.

She shares her own journey of recognising and managing ADHD as a business owner, along with how it shapes her work with clients.

We talk openly about the realities of life with ADHD, from the relief and grief of diagnosis to practical ways of working with your brain rather than against it.

Whether you're ADHD or not, you'll take away valuable insights on thriving in business while honouring your mental health.

Here are the highlights:

(2:10) Michaela's Journey in Business

(3:37) Recognising and Understanding ADHD

(6:12) Holding Space for Clients

(8:28) Grief and Relief in ADHD Diagnosis

(12:33) Impact of ADHD on Business

(14:20) Self-Awareness and Support Systems

(17:11) Burnout and Self-Care

(33:17) Slowing Down and Sustainable Success

Connect with Michaela:

To find out more:

This podcast is proudly produced by Wavemakers Audio

3 Tips for Emotional Hygiene

Fri, 13 Sep 2024 00:15:00 +0100

In this episode, I’ll be breaking down the art of maintaining emotional hygiene while running a business, especially for those juggling client demands and personal well-being.

Through my own experiences, I highlight the importance of having strong boundaries, knowing when to hold space for clients' discomfort, and recognizing what’s truly within your control. From balancing client expectations to managing anxiety, I share practical tips that can save your energy and mental health.

Get ready for some insights that you can apply today to protect your peace while still delivering excellent results for your clients.

Here are the highlights:

(2:39) Understanding the Role of a Coach

(3:32) Personal Experience with Anxiety and ADHD

(7:13) Setting Boundaries and Managing Client Expectations

(10:10) Handling Client Discomfort and Maintaining Composure

(16:38) The Importance of Boundaries and Breaks

To find out more:

This podcast is proudly produced by Wavemakers Audio

Breaking Through the Multi-Six Figure Ceiling

Fri, 06 Sep 2024 00:15:00 +0100

In today’s episode, I'm wrapping up our whirlwind tour of the Cushy CEO Roadmap—my ultimate guide to scaling your business with ease.

If you’ve been caught in the cycle of burnout, juggling too many offers, or struggling to break past the multi-six-figure mark, this is for you! I’m breaking down the final steps to simplify and scale your business without losing your sanity—or your weekends.

We’ll talk about creating a standout group program that does the heavy lifting, understanding your data (yep, it’s a game-changer), and building a lean, mean team that works like clockwork.

If you’re ready to move beyond the chaos and want a strategy that feels effortless and sustainable, grab the roadmap from the show notes, and let’s make scaling fun again.

Here are the highlights:

(2:21) Journey to Multi-Six Figure Threshold

(4:41) Cherry on Top: Brand Positioning

(12:37) Scaling and Streamlining Operations

(16:31) Auditing and Improving Business Processes

(18:25) Client Case Studies and Success Stories

(20:43) Final Thoughts and Next Steps

Get the Cushy CEO Roadmap HERE

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Data You Need to Make More Sales

Fri, 30 Aug 2024 00:15:00 +0100

In today’s episode, I'm breaking down the essential data you need to focus on to scale your business smoothly and sustainably. If you're tired of chasing the next shiny strategy and ready to dial in on what truly works, this one’s for you.

We’re continuing our walkthrough of the Cushy CEO Roadmap, moving past the cupcake phase to the cherry on top—where you refine your offer, master your strengths, and attract more of your ideal clients.

It’s easy to get distracted by new tactics, but real growth comes from tweaking and optimising what you already have. I’ll share how to analyse your data, understand where your sales are coming from, and identify the right areas to scale, so you can keep moving towards those big revenue goals.

Here are the highlights:

(4:01) Challenges in Scaling and Distractions

(10:08) Importance of Consistency and Data Analysis

(15:07) Leveraging Existing Networks and Collaborations

(16:41) Balancing Organic and Paid Growth

Get the Cushy CEO Roadmap HERE

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Steps to 7 Figures

Fri, 23 Aug 2024 00:15:00 +0100

In this week’s episode, I'm continuing our journey through the Cushy CEO Roadmap, which also happens to be your guide to creating a seven-figure business that feels effortless.

Now, before you think, “But I don’t want seven figures,” stick with me. This roadmap isn’t just about the numbers—it’s about building a business that works for you.

We’re starting with the “Cupcake” phase, where many entrepreneurs find themselves stuck in the cycle of chasing clients. I’ll share the common pitfalls and how to break free so you can create sustainable success.

Here are the highlights:

(2:39) The Cupcake Stage: Challenges and Solutions

(6:10) Common Pitfalls in Online Business Models

(12:27) Deciding on a Group Program

(17:15) Practical Steps for Creating a Group Program

(17:29) Conclusion and Next Steps

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Cushy CEO Roadmap

Fri, 16 Aug 2024 00:15:00 +0100

In today’s episode, I’m bringing out Auntie Polly, the more assertive side of me that all my one-to-one clients are familiar with, and we’re diving deep into the Cushy CEO Roadmap.

This year, my focus is on expanding what I stand for in business, even if it means pushing boundaries. If you’re curious about how to simplify and streamline your path to becoming a Cushy CEO, this episode is for you.

We’ll explore why this roadmap is crucial for avoiding the common pitfalls of complicating your business operations and how you can apply it to ensure smoother growth and scalability.

Get ready to understand the phases of business growth through the Cushy CEO lens and how to navigate each stage effectively.

Here are the highlights:

(1:10) Creating a lead magnet for business growth.

(3:06) Simplifying online business strategies for growth and profit.

(6:59) Business growth phases.

(10:35) How to scale a successful online business.

To find out more:

This podcast is proudly produced by Wavemakers Audio

Having the Courage to be Disliked

Fri, 09 Aug 2024 00:15:00 +0100

Today, I'm discussing a topic that's close to my heart and a bit vulnerable for me to share: having the courage to be disliked.

This episode isn't about referencing books or theories; it's about real, raw personal experiences. We'll explore why it's essential to embrace the possibility of not being liked and how this ties into our deeper business strategies and personal growth.

Let's talk about why sometimes, the most crucial step in your growth is allowing yourself to be misunderstood or even disliked, and how this can ultimately lead to a more authentic and aligned business practice.

This episode is for anyone who finds themselves moderating their actions or diluting their message for fear of disapproval.

Join me as I share my journey and insights on staying true to yourself in a world that might not always understand your choices.

Here are the highlights:

(1:10) Courage to be disliked, masterpiece mindset, and people-pleasing tendencies.

(5:23) Embracing authenticity and overcoming self-doubt in business growth.

(9:31) Managing uncomfortable business tasks and setting boundaries.

(14:30) Avoiding burnout.

To find out more:

This podcast is proudly produced by Wavemakers Audio

The 3 Signs You're Not Growing Your Mailing List Enough

Fri, 02 Aug 2024 00:15:00 +0100

Today, we explore whether you’re putting enough effort into growing your marketing list—a fundamental yet sometimes neglected aspect of business.

If you find yourself worrying about not making enough sales, constantly creating new offers, or considering lowering your prices, it's time to rethink your approach.

I'll share three telltale signs that you might not be focusing enough on list building, and offer insights on how to enhance your strategy.

Whether you're new to list building or looking to refine your tactics, this episode is packed with practical advice to help you expand your reach and sustain your business growth.

Here are the highlights:

(1:47) Are you struggling with consistent sales?

(3:41) List building for consistent sales.

(7:40) Creating a freebie to attract new subscribers.

(9:50) Creating a lead magnet for business growth.

To find out more:

This podcast is proudly produced by Wavemakers Audio

How To Turn Your Followers Into Sales

Fri, 26 Jul 2024 00:15:00 +0100

In today’s episode, we're diving deep into how to effectively turn your social media followers into sales.

I’ll reveal a simple three-part formula that clearly indicates whether your Instagram is set up to generate sales, and why many fail despite knowing these steps.

We'll explore the importance of defining the unique, valuable problem you solve and how to communicate this in a way that resonates deeply with your audience.

Tune in to transform your social media strategy and start making sales with authenticity and ease.

Here are the highlights:

(1:10) Formula for effective social media sales.

(4:40) Identifying and solving a specific, personalised problem for clients.

(9:04) Marketing strategies for small businesses.

(12:49) Creating a unique offer to stand out in an industry.

To find out more:

This podcast is proudly produced by Wavemakers Audio

How Having A Team Can Slow You Down

Fri, 19 Jul 2024 00:15:00 +0100

Today, we're tackling a counter intuitive topic: when having a team might actually slow down your business growth.

While teams are often seen as essential for scaling, they can also complicate dynamics and divert focus from core activities.

Join me as I share personal experiences and insights from managing teams that ranged from just me to eight members, discussing the challenges and strategies for maintaining a productive team without losing sight of what drives your business.

Tune in to learn how to ensure your team remains an asset, not a liability, in your growth journey.

Here are the highlights:

(1:10) The benefits and challenges of having a team for online entrepreneurs.

(2:54) Managing a team, including the risks and challenges of hiring and leading others.

(6:58) Leadership, vision, goals, and communication for business success.

(12:16) Fostering a positive company culture.

(17:01) Leadership qualities for small business success.

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Problem With Having One High Ticket Offer

Fri, 12 Jul 2024 00:15:00 +0100

Today, I'm diving into a topic you might find unexpected, especially if you've been part of my journey for a while. We're discussing the challenges of relying solely on one high-ticket offer in your business model.

While this approach has significantly benefited me, providing financial freedom and allowing me to reinvest in my business, I've come to recognise its limitations.

This episode is a candid exploration of how my high-ticket strategy began to feel more restrictive than liberating and the new methods I'm embracing to support my clients more effectively.

Join me as I share the evolution of my business strategy, ensuring it aligns with both my goals and the needs of my clients, all while maintaining the integrity of my original vision.

Here are the highlights:

(4:57) Sales call conversion rates and client readiness.

(9:24) Business growth and profit margins.

(13:53) Challenges with offering multiple high-ticket offers.

(18:49) Tiered program for business growth with personalised support.

To find out more:

This podcast is proudly produced by Wavemakers Audio

What To Do When Your Signature Offer Isn't Working

Fri, 05 Jul 2024 00:15:00 +0100

Join me on this week's episode where we delve into the crucial topic of what to do when your signature offer isn't performing as expected.

As an evergreen marketing expert and business coach, I've observed firsthand the challenges and evolutions necessary to refine and perfect a signature offer.

I'll share actionable insights and personal experiences to help you tweak and evolve your offerings effectively.

Whether you're struggling to see results or just looking for ways to improve, this episode will guide you through understanding the dynamic nature of online business offers and how to adapt for success.

Here are the highlights:

(2:46) Evolving online business strategies and overcoming obstacles to success.

(5:00) Adapting your sales strategy based on feedback.

(6:37) Giving yourself a realistic timeframe.

(8:56) Evolving a signature offer to create a cushy business.

To find out more:

This podcast is proudly produced by Wavemakers Audio

ADHD Business Hacks (When You Feel Like Burning it All Down)

Fri, 28 Jun 2024 00:15:00 +0100

In today’s episode, we delve into ADHD business hacks, building on my episode about “Is ADHD actually a superpower?”

While I'm not officially diagnosed, my experiences and insights into managing ADHD traits in business have been valuable both to myself and my clients, so I knew I had to share them with you.

We'll explore strategies to harness these traits effectively, focusing on maintaining interest in long-term projects and finding sustainable rhythms.

Join me for transformative insights that can help you navigate the dynamic intersection of ADHD and business.

Here are the highlights:

(1:10) Business hacks and personal experience with ADHD.

(4:14) Overcoming boredom and maintaining consistency in your business.

(10:32) Recognising and changing toxic habits.

(14:12) Avoiding boredom in business.

To find out more:

This podcast is proudly produced by Wavemakers Audio

How to Earn Passive Revenue This Summer

Fri, 21 Jun 2024 00:15:00 +0100

Today, we tackle the topic of generating leverageable income over the summer. I'll bust the myth of 'passive revenue' and share why I prefer to focus on leverageable income instead.

We'll discuss the common pitfalls of choosing the wrong revenue streams and how to smartly transition from one-to-one client work to more scalable options like group programs.

This episode is packed with actionable advice on making your business work smarter, not harder, so you can extend your impact without extending your hours.

Here are the highlights:

(1:10) Passive income vs. leverageable income in online business.

(4:43) Choosing the best business model for online entrepreneurs.

(9:42) Creating a group program to generate passive income.

(11:49) Creating an offer that aligns with your brand.

To find out more:

https://nataliekoussa.com/

This podcast is proudly produced by Wavemakers Audio

The Ultimate Activity for Cushy Lead Gen with Natalie Koussa

Fri, 14 Jun 2024 00:15:00 +0100

Today, we're diving into the power of podcasts with a special guest, Natalie Koussa, a seasoned podcast tour strategist.

Natalie has revolutionised the way coaches and entrepreneurs use podcasts to amplify their message and build their brands.

Whether you're contemplating starting your own podcast or guesting on others, this episode will unveil essential strategies to leverage podcasts effectively. We’ll discuss how to turn your message into a movement and why now might be the perfect time to prioritise podcasting in your business strategy.

Don't miss out on this game-changing conversation—it might just be the push you need to take your presence in the digital world to the next level.

Here are the highlights:

(6:20) Podcast guesting strategies and the importance of having a unique angle.

(9:38) Podcasting for business growth.

(15:48) How to get started and tips for success in podcasting.

(21:19) Tips on repurposing content and building an audience.

Connect with Natalie:

Instagram: @nataliekoussa_

To find out more:

This podcast is proudly produced by Wavemakers Audio

My Controversial Growth Strategy

Fri, 07 Jun 2024 00:15:00 +0100

Today, I’m sharing a controversial growth hack that isn’t flashy or about quick financial leaps. Instead, I dive into the sustainable ways to grow your business.

Despite the high-energy claims of turning quick profits in the online business world, I've discovered that understanding and replicating the source of your revenue—while maintaining personal health and energy—is what really contributes to lasting success.

Join me as I discuss how integrating well-being with business growth isn't just possible, it's essential.

Here are the highlights:

(1:53) Self-care and well-being for online entrepreneurs.

(2:55) Redefining success beyond financial metrics.

(5:44) Growing a business with a focus on one-on-one coaching.

(11:39) Prioritising quality over quantity in business.

To find out more:

This podcast is proudly produced by Wavemakers Audio

Why Learning More Isn't the Answer

Fri, 31 May 2024 00:15:00 +0100

In today’s episode, we dive into why learning more isn't always the answer.

After four years as a personal brand and mentor, I'm sharing three key insights that have shaped my journey and success in the digital marketing space.

Discover how focusing on the essentials, avoiding the trap of mentor-hopping, and recognising that imperfection does not equal failure can dramatically streamline and enhance your business growth.

Tune in to shift your mindset and simplify your path to success.

Here are the highlights:

(1:10) Business growth, marketing, and personal branding insights.

(2:45) The importance of slowing down and focusing on the "boring stuff" to grow a business.

(9:19) Mentorship, growth, and success in business.

(12:56) Overcoming personal and professional challenges to achieve success.

To find out more:

This podcast is proudly produced by Wavemakers Audio

Stop Creating Content For Your Peers

Fri, 24 May 2024 00:15:00 +0100

This week, I tackle the often overlooked issue of creating content for peers rather than your ideal clients.

This is a common trap that many online entrepreneurs fall into, particularly visible in industries like birth coaching and copywriting. I'll discuss why it's crucial to focus on what your potential clients need to hear rather than what impresses your industry peers.

Tune in to shift your content strategy from peer-focused to client-centered, and start making more meaningful connections.

Here are the highlights:

(1:10) The disconnect between industry-wide discussions and ideal client needs.

(5:34) Creating effective content for clients.

(7:43) Provide clarity in your content.

(11:06) Prioritise your ideal client over entertaining peers.

To find out more:

instagram.com/evacoutodesign

This podcast is proudly produced by Wavemakers Audio

Why Your Brand Matters - with Eva Couto

Fri, 17 May 2024 00:15:00 +0100

Join me this week as I chat with the fantastic Eva Couto, a brand designer and strategist from Porto, Portugal.

With her unique approach to branding, Eva has helped transform the online presence of creative solopreneurs and badass small business owners.

We dive into the essential aspects of branding, uncover common misconceptions, and discuss the transformative impact good branding can have on your business.

If you're looking to stand out and show off your unique business confidently, this conversation is full of powerful insights.

Tune in to learn how to harness the true power of branding and elevate your business to new heights!

Here are the highlights:

(4:33) The importance of branding.

(10:01) Branding consistency and evolution.

(13:25) Effective tips for rebranding.

(17:35) The challenges of creating a memorable and authentic personal brand.

(24:23) Branding, minimalism, and self-expression.

Connect with Eva:

To find out more:

This podcast is proudly produced by Wavemakers Audio

How to be A Good Client

Fri, 10 May 2024 00:15:00 +0100

Join me in today’s episode as we explore how to maximise your growth and satisfaction in any coaching or group program environment.

Whether you’re participating in a mastermind, running one, or engaging with a coach or mentor, understanding both perspectives is crucial.

I’ll share insights from three years of running my own mastermind, the importance of creating safe, supportive spaces, and how clear communication enhances client experiences.

We’ll also discuss the expectations and responsibilities on both sides to ensure everyone involved can thrive.

Here are the highlights:

(1:10) Creating safe spaces for clients in group programs.

(5:16) Empowering clients in coaching/mentoring relationships.

(9:16) The importance of honesty and vulnerability in coaching relationships.

(11:22) Seeking guidance, not answers, in coaching/mentoring relationships.

To find out more:

This podcast is proudly produced by Wavemakers Audio

More Funnels, More Problems

Fri, 03 May 2024 00:15:00 +0100

Today, I'm diving deep into a common pitfall for seasoned business owners - overcomplicating sales funnels.

I’m exploring why more isn't always better when it comes to creating passive revenue streams and scaling your business.

Whether you're well into your entrepreneurial journey or just starting out, this episode will bring you invaluable insights on streamlining your strategies for better results.

Get ready to rethink how simplicity can lead to your most profitable moves yet!

Here are the highlights:

(1:27) Creating too many funnels and offers

(4:12) Prioritising business over ego

(10:04) Creating a successful funnel and avoiding common mistakes

(14:26) Clunky, complex funnels and offers

To find out more:

This podcast is proudly produced by Wavemakers Audio

Why Your Messaging Isn't Converting

Fri, 26 Apr 2024 00:15:00 +0100

In today's episode, we're diving into why your online messaging might not be converting.

We'll explore common pitfalls that many online business owners face and how to overcome them.

I'll share insights from my experience helping hundreds of clients, offering you practical tips to enhance your messaging across platforms from social media to email marketing.

Let’s learn to attract and convert your ideal clients with clarity and ease.

Don't miss these game-changing strategies!

Here are the highlights:

(0:40) Messaging and conversion for online businesses.

(3:51) Effective messaging tips for businesses.

(9:41) Creating compelling messaging.

(14:28) Differentiating yourself in a crowded market.

To find out more:

https://www.instagram.com/theselfpublishingmentor/

This podcast is proudly produced by Wavemakers Audio

Is Now the Right Time to Write a Book with Erin Chamberlain

Fri, 19 Apr 2024 00:15:00 +0100

In today's episode, we're taking a deep dive into the world of self-publishing and traditional book routes with guest expert Erin Chamberlain.

With nearly two decades in the publishing industry, Erin brings a wealth of knowledge and inside tips on how to turn your book idea into a reality.

We explore everything you need to know about navigating the publishing world, from deciding the right time and method to publish, to understanding the financial and creative investments involved.

Whether you're a business owner looking to expand your influence, or simply curious about the book publishing process, this conversation provides valuable insights to help you make informed decisions.

Here are the highlights:

(3:40) Writing books, publishing, and time investment.

(10:28) Self-publishing doubts and fears.

(16:05) Writing a book to help grow your business.

(19:55) Self-publishing vs traditional publishing.

(30:42) When is the right time to write a book?

Connect with Erin:

www.erinchamberlain.com

To find out more:

This podcast is proudly produced by Wavemakers Audio

On Getting Married A Second Time

Fri, 12 Apr 2024 00:15:00 +0100

In today's episode, I’ll be stepping away from business advice to share something deeply personal: my journey to getting married for the second time.

This episode isn't about marketing or business growth. Instead, it's about the human experience behind the entrepreneur. From being a single mum and overcoming life's hurdles to finding love unexpectedly, I open up about the blend of joy and challenges that come with remarrying.

This story isn't just mine; it's a reflection on change, acceptance, and the courage to embrace happiness when you find it.

Let's dive into this personal chapter together, sharing the lessons learned and the beauty of finding love again.

Here are the highlights:

(1:50) Personal life, relationships, and parenthood.

(5:51) Divorce, separation, and relationship dynamics.

(7:07) Dating as a single mum, healing, and moving forward.

(10:30) Second wedding planning and overcoming guilt.

To find out more:

This podcast is proudly produced by Wavemakers Audio

How To Create Consistent Cash Flow For Your Online Business

Fri, 05 Apr 2024 00:30:00 +0100

In today’s episode, we're diving into the crucial world of cash flow.

Ever felt like managing your business finances was a rollercoaster of stress? You're not alone.

Today, we're breaking down the highs and lows of financial management, from the fears of falling into debt to the pressure of paying the team, and the extreme steps we sometimes take hoping for success.

I'll be sharing some of my practical tips on creating a resilient cash flow that not only supports your business but also allows you to live your life to the fullest.

Here are the highlights:

(1:07) Burning out early in your business.

(2:46) Financial stress and its effects on mental health.

(4:38) Fear-driven business decisions.

(5:41) Cushy business and cash flow for work-life balance.

To find out more:

This podcast is proudly produced by Wavemakers Audio

What Went Wrong With My Launch?

Fri, 29 Mar 2024 06:00:00 +0100

Today's episode peels back the curtain on a pivotal moment in one of my launches. While the launch was overall successful, I made one small tweak that altered its course significantly.

I'm here to share that not all experiments lead to success, but every "failure" is a treasure trove of insights. Join me as I dive into the nuances of launching, from the importance of direct communication to the insights gained from our launch experiments.

If you're curious about the behind-the-scenes of launch strategies, the power of genuine conversation before rolling out an offer, and how fine-tuning your approach can attract the perfect cohort for your program, this episode is for you. Top of Form

Here are the highlights:

(4:21) Marketing strategies for a business coach.

(7:34) Webinar optimisation and lead generation.

(11:55) Validating an offer through webinar conversion rates.

(15:06) Launching a business with data-driven decisions.

To find out more:

This podcast is proudly produced by Wavemakers Audio

What Next After Six Figures?

Fri, 22 Mar 2024 00:15:00 +0100

In today’s episode, we're tackling the "sticky middle" phase many of us face after hitting the six-figure mark. It's that point where you've achieved a significant milestone but find yourself wondering, "What now?"

I'll talk about the challenges and uncertainties that come with maintaining and scaling your business beyond six figures. We'll discuss the importance of communication, advocating for reasonable adjustments.

I'll also share some insights on creating a roadmap tailored to your personal business needs, ensuring you're not just working hard but also working smart.

Here are the highlights:

(1:51) Scaling a business beyond six figures.

(5:42) Mentorship and coaching for business growth.

(10:41) Business growth and prioritisation.

(14:48) Tapping into your business potential with a mentor.

To find out more:

This podcast is proudly produced by Wavemakers Audio

How to Measure Your Success with Instagram

Fri, 15 Mar 2024 09:00:00 +0100

Have you ever felt outpaced by the ever-changing social media landscape? Well, you're not alone.

Today, we dive into how to measure real success on social media, beyond just chasing trends.

We'll break down three crucial strategies to not just navigate but thrive on social media:

generating demand
converting interest into sales
retaining customer loyalty through your content

Whether Instagram is your playground or your battleground, this episode is packed with insights to help you approach your social media with strategy and intention, turning likes into meaningful business results.

Here are the highlights:

(1:17) Measuring success on Instagram through sales generation.

(6:15) Measuring social media success through demand generation and retention.

(10:36) Creating engaging content for social media.

(15:06) Social media strategy for sales growth.

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Data You Need to Watch to Scale Your Coaching Business

Fri, 08 Mar 2024 00:15:00 +0100

In this week’s episode, I’m here to shed light on the power of numbers in scaling your business.

We'll dive into how understanding your financials is key to forecasting, investing confidently, and ensuring long-term success, all without sacrificing what matters most to you.

Whether you're just starting out or aiming for seven figures, join me as we explore the essential numbers that drive sustainable growth and make strategic decisions easier.

Get ready to transform your online business with actionable insights and financial clarity.

Here are the highlights:

(3:31) Essential numbers for online business success.

(7:53) Sales page optimisation and conversion rates.

(11:36) Understanding business growth through data analysis.

(15:17) Tracking data to grow a business.

To find out more:

This podcast is proudly produced by Wavemakers Audio

Are Webinars Dead?

Fri, 01 Mar 2024 09:00:00 +0100

In this week’s episode, we’ll explore the relevance of webinars and masterclasses in today's marketing landscape.

We'll discuss the importance of finding what resonates with you and your business, debunk common myths, and dive into making masterclasses a powerful part of your strategy.

Whether you're considering evergreen marketing or refining your current approach, this episode is packed with actionable insights to help you succeed. Tune in to discover how to leverage these tools for your business's growth.

Here are the highlights:

(1:34) The effectiveness of evergreen marketing vs. live launching.

(6:47) Using masterclasses to generate sales in an evergreen business.

(11:27) Creating high-ticket offers and overcoming fears.

(15:37) Creating a successful evergreen business through free trainings.

To find out more:

This podcast is proudly produced by Wavemakers Audio

Women Who Work Too Much with Tamu Thomas

Fri, 23 Feb 2024 09:00:00 +0100

In this week’s episode, we're joined by Tamu Thomas, a transformational life coach and and former social worker, specialising in helping women achieve work-life harmony by aligning with their nervous system for holistic well-being.

Tamu discusses her upcoming book, "Women Who Work Too Much: Break Free from Toxic Productivity and Find Your Joy," offering insights into overcoming systemic pressures and finding work-life harmony.

She emphasises the importance of understanding systemic issues and adopting somatic coaching to establish healthy boundaries and self-trust.

This conversation is a must-listen for anyone struggling with burnout, chronic stress, or seeking to liberate themselves from toxic productivity.

Here are the highlights:

(3:25) Burnout and its impact on women in a patriarchal society.

(8:54) Gender bias and burnout in the workplace.

(15:05) Burnout, perfectionism, and work-life balance.

(21:48) Work-life balance and self-care for busy professionals.

(25:53) The importance of setting a realistic income goal

Connect with Tamu:

Book website: https://www.womenwhoworktoomuch.co/

International Amazon link: https://hayhs.com/wwwtm_pp_pb_az

Live Three Sixty website: https://www.livethreesixty.com/

Instagram: https://www.instagram.com/tamu.thomas/

To find out more:

This podcast is proudly produced by Wavemakers Audio

What Promise Can You Make Your Clients?

Fri, 16 Feb 2024 09:00:00 +0100

Join me in this week’s episode, as we dive into why and how to make promises to your clients.

We're looking at what works in marketing, how we've changed our approach to masterclasses, and why we've started offering guarantees to build trust. Learn how to draw in the right clients and stand by your offers with confidence.

If you’re wanting to market your business authentically and successfully, then this episode is for you.

Here are the highlights:

(2:17) Launch strategy and marketing tactics.

(6:35) Changing mindset towards making promises and guarantees in online business.

(8:54) Creating a successful group program for unique clients.

(13:36) Client success and program promises.

To find out more:

https://pollylavarello.com/better-than-the-rest-group-program

This podcast is proudly produced by Wavemakers Audio

Why Specificity Doesn't Always Sell

Fri, 09 Feb 2024 00:15:00 +0100

Today, we're getting into why being super specific about what you offer (think every tiny detail of your methods or every single feature) might not be the golden ticket to more sales.

Ever heard "specificity sells"? Well, it's true, but there's a twist. I've seen so many people get tangled up in the jargon of their craft or drown their sales pitch in endless lists of features, losing their audience's interest fast.

So, let's chat about flipping the script to focus on the real, life-changing impact of what you do, making sure your message hits home with the people who need to hear it most.

Here are the highlights

(02:17) Using specific language to connect with clients in a non-judgmental way

(05:57) Sales page creation

(07:37) Creating an effective sales pitch for a new program

How To Choose What Your Group Coaching Program Should Be

Fri, 02 Feb 2024 00:15:00 +0100

In today's episode, we delve into a topic close to my heart: creating effective group coaching programs.

This is particularly important whether you’re already known for your expertise, or you’re exploring a new avenue in your business!

Here are the highlights

(01:56) Creating a successful group coaching program

(05:57) Identifying ideal clients

(11:28) Client attraction and communication

Links

http://www.pollylavarello.com/opt-in

Why You Should Build Your Business Like A Body of Work

Fri, 26 Jan 2024 09:00:00 +0100

In today’s episode, we're diving deep into the concept of creating a body of work for your business.

Have you ever felt overwhelmed by the constant need to churn out new offers? I've been there, and I'm here to share how simplifying and refining your offers can not only declutter your mental space but also solidify your brand authority.

We'll explore the importance of having a consistent and focused suite of offers that not only aligns with your brand but also makes marketing and content creation a breeze.

If you're looking to reduce overwhelm, enhance your brand's authority, and create a sustainable business model, this episode is for you.

Here are the highlights:

(2:00) Marketing trends and creating fresh content.

(4:02) Building brand authority and sales through consistency and patience.

(7:20) The benefits of having a well-curated body of work for business growth.

(8:49) Creating a body of work in coaching businesses.

To find out more:

This podcast is proudly produced by Wavemakers Audio

How to go From 1:1 to 1 to Many

Fri, 19 Jan 2024 09:00:00 +0100

In this week’s episode, we'll be exploring how to shift from being fully booked in one-to-one services to a scalable one-to-many model.

I'll share insights from my own experience transitioning from a Facebook Ads Manager to group coaching. You'll learn practical steps to validate your new business offering, leverage your existing network, and embrace scalable models like online courses or group programs.

If you’re looking to grow your business without overworking, this episode is for you. Join me as we navigate the path to a more manageable and expansive business model.

Here are the highlights:

(1:57) Scaling a one-to-one coaching business through group coaching.

(7:39) Transitioning from one-on-one coaching to group programs.

(12:49) Validating an offer and creating a scalable group program.

(20:02) Validating demand, optimising time, and scaling a business.

To find out more:

This podcast is proudly produced by Wavemakers Audio

5 Mistakes to Avoid Building Your Group Program

Fri, 12 Jan 2024 00:30:00 +0100

Welcome to Episode 58, where we focus on the crucial steps for crafting a successful group program.

I'm here today to share the top five mistakes you should avoid when building your group program, drawn from my experience and insights in the field.

Whether you're just starting out or looking to refine your existing program, this episode is packed with essential guidance to help you navigate the challenges and maximise your program's impact and success.

Here are the highlights:

(2:22) Common mistakes in group programmes

(6:34) Creating a scalable business with high-touch support

(11:33) Ensuring a supportive and scalable coaching program

(14:43) Creating accountability in group programs

(20:10) Avoiding mistakes in group coaching programs

To find out more:

This podcast is proudly produced by Wavemakers Audio

3 Reasons to Build an Evergreen Hybrid Group Program Now

Fri, 05 Jan 2024 09:00:00 +0100

Today, we’ll discover how to infuse fun into your brand and learn three key reasons to embrace evergreen strategies for sustainable business growth.

This episode is a must-listen for anyone eager to streamline their business for more freedom, impact, and joy.

Let's dive in and transform your approach to business success!

Here are the highlights:

(0:28) Simplifying business for online entrepreneurs.

(1:34) Creating a hybrid group program for busy professionals.

(6:11) Combining live and on-demand content.

(11:02) Creating a scalable and successful group coaching program.

To find out more:

This podcast is proudly produced by Wavemakers Audio

What I'm Taking Into 2024

Fri, 29 Dec 2023 06:00:00 +0100

As we step into 2024, it's a perfect time for reflection and intention-setting, essential for personal growth and evolution.

Today, I want to remind you of the power of reflection and setting intentions, not just at the new year but at any pivotal moment.

I believe in the philosophy of 'slowing down to speed up,' and I encourage you, as entrepreneurs, to give yourselves permission to pause.

This episode is about breaking the cycle of panic and mindless action that leads nowhere!

Here are the highlights

(01:43) Slowing down to speed up in entrepreneurship

(06:56) Intentionality in business growth

(08:21) Simplifying online business strategies

The Girl Next Door Is Dead With Guest Ali Mapletoft

Fri, 22 Dec 2023 01:00:00 +0100

This week I'm excited to have Ali Mapletoft to talk about visual identity and the impact it can have on your brand. Ali is a coach, director, and multidisciplinary artist who has helped several women stand out visually and step out of their "Good girl" conditioning.

Today we explore the power of visual representation and look at a few ways you can use it to shape your business and pivot.

Here are the highlights:

(04:18) We don’t want to be judged.

(07:50) They will not remember you if you blend in.

(11:28) Vision and vibes create value.

(14:33) Your seal of distinction.

(20:13) Where am I willing to find my edge?

(23:18) Seeing is believing.

To find out more:

This podcast is proudly produced by Wavemakers Audio

3 Steps to Creating A High Converting Offer Suite

Fri, 15 Dec 2023 09:00:00 +0100

In today's episode, we’re talking all about offer suites and their crucial role in your business’s growth.

I’ll share my personal insights and the evolution of my own offer suite, and discuss how listening intently to client needs led to my realisation that a one-size-fits-all approach isn't always effective.

Together, we’ll learn how to identify the needs of different client types and tailor your offerings to meet them effectively.

Join me as I uncover the simplicity behind a well-structured offer suite.

Here are the highlights:

(1:26) Client journey and sales strategy.

(2:53) Creating a mastermind program and lower-ticket offer for clients.

(6:06) Improving sales call conversion rates through active listening.

(8:11) Creating a signature offer and scaling a business.

To find out more:

This podcast is proudly produced by Wavemakers Audio

How to Set up Your Online Business so You Can Take Time Off

Fri, 08 Dec 2023 09:00:00 +0100

As we approach the holiday season, it's natural to slow down and reflect. In today’s episode, I'm here to show you how this downtime can actually benefit your business.

With my three simple tips, you'll learn to plan ahead effectively, set and respect boundaries, and embrace genuine rest.

Whether you're just starting out or are well-established, join me to discover how stepping back can lead to more creativity, inspiration, and ultimately, a more successful business.

Here are the highlights:

(1:32) Taking time off and avoiding burnout in business.

(6:01) Planning ahead for work during holidays.

(8:00) Setting boundaries in online business.

(13:15) Automating business tasks for work-life balance.

To find out more:

This podcast is proudly produced by Wavemakers Audio

When to Hire a Creative Director

Fri, 01 Dec 2023 00:30:00 +0100

Diving into the crucial decision of when to hire a creative director, this episode is a treasure trove of insights for business owners and marketers.

Today, I’m guiding you through the journey of enhancing your brand with a creative leader.

Whether you're mulling over a brand makeover, or aiming to revitalize your marketing, this episode brings the know-how.

From my experience hiring a creative director to the significant impact it had on my business, prepare to uncover strategies and advice that could revolutionize your brand's narrative.

Here are the highlights:

(0:10) Hiring a creative director for online business growth

(1:00) Personal branding and photo shoots

(5:10) Brand photoshoots and authenticity

(9:23) Personal growth and branding discomfort

(13:42) Rebranding and business growth

To find out more:

This podcast is proudly produced by Wavemakers Audio

Why Your Business is Stuck - With Guest Sara Dalrymple

Fri, 24 Nov 2023 00:30:00 +0100

Welcome to this week’s very special episode, where we delve into the reasons behind business stagnation.

Today, I’m joined by sales expert and business mentor Sara Dalrymple.

Together, we'll dissect the common pitfalls that keep businesses stuck and reveal how to balance sales and systems for sustainable growth.

Whether you're puzzled by inconsistent sales or struggling with overcomplicated systems, this episode is packed with insights to propel your business forward.

Get ready for actionable strategies and transformative ideas to catalyze your success in 2024!

Here are the highlights:

(2:38) Selling and systems for long-term business growth

(7:40) Balancing sales and systems in business

(12:24) Building a sustainable, spacious business

(17:43) Sustainability and growth through mastermind groups

To find out more:

http://saradalrymple.co.uk/

This podcast is proudly produced by Wavemakers Audio

Come mastermind with us! https://pollylavarello.com/mastermind-day

http://instagram.com/saleswithsara

How To Turn Your Group Programme Evergreen

Fri, 17 Nov 2023 00:15:00 +0100

Episode 50

In today’s episode I will be talking about how to turn your group programme evergreen.

In this episode I want to highlight a key point: things don't have to be hard to be good.

Trusting in your approach can lead to a successful, manageable business. It's about believing in your method and wanting it enough.

Here are the highlights:

(04:10) Creating a successful group coaching program

(10:00) Community for business owners to support each other

(14:34) Running a successful online program with coaching calls and support

To find out more:

This podcast is proudly produced by Wavemakers Audio

The Truth About Running Ads That 'Pay for Themselves'

Fri, 10 Nov 2023 09:00:00 +0100

In today's episode, we’ll be unravelling the secret to creating ads that practically pay for themselves.

If you're dreaming of a business that brings in consistent high-ticket clients, this one’s for you!

I'll share my tried-and-true strategies from years of experience and over a million pounds in ad spend.

We'll explore the power of simple yet effective marketing, and how to make an irresistible offer that can transform your ad costs into an investment with returns.

Here are the highlights:

(2:27) Using ads to generate leads and sales with a specific focus on a funnel strategy.

(6:59) Creating effective upsells for online businesses.

(11:39) Creating a profitable low-ticket offer to complement high-ticket sales.

(16:06) High-ticket offers, curriculum design, and evergreen programs.

To find out more:

This podcast is proudly produced by Wavemakers Audio

The 3 Tools you Need to be a CEO

Fri, 03 Nov 2023 09:00:00 +0100

Do you ever get CEO envy? Today, we're breaking down what it really takes to be the boss of your own biz.

Forget the techy tools; we're talking mindset, time value, and game-changing systems.

Get ready to scale without burnout. Tune in!

Here are the highlights:

(3:12) Entrepreneurship and business management.

(7:43) Hiring for a business, prioritizing tasks, and delegating effectively.

(12:41) Hiring, systems, and culture for a successful business.

(17:12) Business growth strategies, including advertising and list building.

To find out more:

This podcast is proudly produced by Wavemakers Audio

3 Organic Ways to Grow Your Mailing List

Fri, 27 Oct 2023 00:30:00 +0100

Whether you’re already running ads, or you’re early on in your business journey…

Then this episode is still for you!

If there’s one area of your business that has a clear correlation with how many sales you're going to make, it's the size of your mailing list.

Your mailing list has a vast impact on how much money you make.

So, join me today as I bring you three organic and easy ways to grow your mailing list.

Here are the highlights:

(1:40) Growing a mailing list through organic means

(5:03) Lead magnets for email marketing

(8:42) Podcasts and social media stories

(13:39) Content creation and social media engagement

To find out more:

This podcast is proudly produced by Wavemakers Audio

Your FREE CEO tools: https://www.theoneacademy.co.uk/

Raising SEND Kids and Running a Multi-Six Figure Business

Fri, 20 Oct 2023 09:00:00 +0100

Ever wondered what it's like to juggle a thriving business and family life? Spoiler: It's no walk in the park.

Join me as I let you in on how my life outside of business shapes the business itself.

Tune in to hear about my journey, discuss the chaos of daily routines, and share how setting boundaries saved me from burnout.

Here are the highlights:

(1:49) Parenting autistic and ADHD children with limited support.

(4:15) Burnout, self-care, and work-life balance as an autistic entrepreneur.

(8:40) The importance of maintaining a positive mindset for productivity.

(10:56) Balancing business and parenting with additional needs.

To find out more:

This podcast is proudly produced by Wavemakers Audio

How To Raise Your Prices Without Feeling Icky

Fri, 13 Oct 2023 01:00:00 +0100

Whether you’re getting started in business or you have been doing it for many years, it's okay to aspire for more! There are many causes, people and projects that could benefit from you making more money and excelling in business. However, most of us find it really hard to raise our prices which holds us back from achieving great things in business.

In this episode, I want to empower you to get to the next level of your business by giving you three simple tips to raise your prices.

Here are the highlights:

(03:07) You should always be hungry for more!

(05:15) You need to be making consistent revenue

(09:15) What's the most valuable problem you can solve?

(15:26) Take it back to basics

(18:37) Trust in the longer term vision

To find out more:

This podcast is proudly produced by Wavemakers Audio

How To Attract Consistent Clients Without High Pressure Sales Tactics

Fri, 06 Oct 2023 01:00:00 +0100

This week’s episode is one of my favourite subjects.

I’m going to be truthful and admit that very early on in business, I was able to recognise that I wasn’t that good at selling.

Don't get me wrong, I am brilliant at marketing, but I used to struggle a lot when it came to converting on sales calls.

Years later, I've had the opportunity to work with different sales mentors with unique values, perspectives, and strategies that have made me feel better about selling.

This episode is about how to feel good about selling.

I’ll also be giving you valuable insights that will show you don’t need to be great at sales; when you have good marketing that speaks to people who are ready and willing to invest.

Here’s how to do it!

Here are the highlights:

(03:13) You don’t need to be great at selling!

(06:49) Three ways that you can create consistent sales

(08:09) Create an offer that meets a demand

(12:51) You need to be repetitive!

(15:49) Get visible!

Join the One Academy https://www.theoneacademy.co.uk/

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep43 - Is It Too Soon To Go Evergreen?

Fri, 29 Sep 2023 01:00:00 +0100

If you’re listening to this, chances are you’ve come across varied opinions about the right way to get your business to the next level. The truth is being evergreen can be pretty straightforward, but it is important to understand that it can also look entirely different from business to business.

Well, this episode is for you if you want to find out if your business is really ready for evergreen marketing.

Here are the highlights:

(03:10) It’s marketing you can use year round!

(05:28) How soon is it too soon for you to be making money in your business everyday?

(07:29) Offer them something so that they can work with you now.

(09:18) Consistent flow of people wanting to work with you

(11:33) You're missing an opportunity!

Apply to be a guest here: https://airtable.com/app508Gk8F7hRGBE2/shrOYscrCMpGmOEjM

Your 3 step roadmap to consistent clients: https://pollylavarello.lpages.co/consistent-clients-without-launching-the-3-step-roadmap/

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep42 - Radical Self Love As The Fuel For High Performance - with Debbie Edwards

Fri, 22 Sep 2023 00:15:00 +0100

My guest this week is the amazing Debbie Edwards...

Debbie is an entrepreneur, speaker, investor and high performance and leadership coach working globally with entrepreneurs, CEOs and senior executives.

With over 30 years experience working in challenging sectors, including the military, Debbie has years of experience in growth, strategy and cultural change working with teams and individuals on strategic performance through gentle leadership.

Debbie is going to be lifting the lid on how self love can change the way you show up as a leader.

Self love? I know - I was a bit sceptical too - but I absolutely had my mind changed!

Perhaps you will too?

Here are the highlights:

(07:41)Self-love and its impact on business success.

(13:13) Prioritizing self-care and agency in life.

(16:57) The importance of self-love in personal and professional growth.

(22:29) Using self-love to transform businesses.

(33:32) Self-love and its impact on business success.

To find out more:

This podcast is proudly produced by Wavemakers Audio

Connect with

Debbie here:

https://www.linkedin.com/in/debbie-edwards-fdisruptors/

Instagram:

@_debbieedwards_

Ep 41 - The Fortune Is In The Follow Up

Fri, 15 Sep 2023 05:00:00 +0100

Welcome to this week's episode!

In this episode I will be talking to you about the number one mistake holding you back from making more sales..

Want to know more?

Listen up!

Here are the highlights:

(03:41) The fear of following up

(07:49) The importance of following up

(11:48) Opening up a conversation

Ep 40 - 3 Easy Ways to Increase Sales in one Quarter

Fri, 08 Sep 2023 00:30:00 +0100

Are you ready to increase sales over the next quarter?

Well, then listen up.

This episode is super snackable.

I’m bringing you three solid and simple ways to help you have a stronger quarter.

Join me.

Here are the highlights:

(4:16) Having a plan

(8:13) Marketing and promotion

(12:54) Nurture strategies

(18:03) Invitations

You can check out The One Academy HERE.

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 39 - 7 Steps to Creating a Profitable Group Programme Part 2

Fri, 01 Sep 2023 00:30:00 +0100

A profitable group programme is the foundation to an infinitely scalable coaching business.

So of course, I have dedicated TWO episodes to going in depth on what’s required to create one.

(Possibly one of my most useful podcast episodes to date, if I do say so myself.)

Not only that, but you’re also getting access to the profitable programme calculator housed inside my new digital home, The One Academy.

So, give it a listen and go make things happen.

Here are the highlights:

(1:56) Why it matters

(6:15) Group programmes

(14:36) Pricing strategy

(18:48) Making profit

(24:42) Preparing for Evergreen

The profitable programme calculator - https://www.theoneacademy.co.uk/course/your-profitable-programme-calculator

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 38 - 7 Steps To Creating A Profitable Group Programme Part 1

Fri, 25 Aug 2023 06:00:00 +0100

Welcome to this episode on how to create a PROFITABLE group programme.

This is part one - because I had too much to say to fit it all into one episode.

Whether you already have a group programme - or are considering creating one, this episode will be jam packed full of useful insights to help you either optimise your existing group programme, or launch a new one.

I’ll be breaking down these tips into seven steps to help you know every step to take to be successful.

This has to be one of my favourite episodes yet!

Here are the highlights:

(02:27) Do I even want a group programme?

(07:34) Take notes!

(11:55) How to be specific in marketing

(16:18) Creating sustainability

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 37 - The Unexpected Business Investment That Has Delivered The Highest ROI

Fri, 18 Aug 2023 01:00:00 +0100

I’m a numbers girl!

I love my profit calculator because it helps me understand what is delivering the most return on investment in my business.

However, there are areas in business that can be hard to measure, and it can sometimes be hard to know if they really make financial sense.

So, today, let’s briefly look at investments in business.

I’ll be sharing the highest return on investment activity in my business that came as a TOTAL surprise to me!

Here are the highlights:

(06:32) Creativity influences business

(09:47) The ROI can be less tangible and still incredibly powerful

(10:38) The hive mind!

(13:43) Are you investing your energy in the right areas

(16:50) The ripple effect of knowing people

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 36 - On Being A Female Breadwinner

Fri, 11 Aug 2023 01:00:00 +0100

I want to be transparent about something that is very personal and frankly quite raw for me.

I've been a (quasi) single mother for a while and the primary breadwinner for my family.

The challenges I've faced, whether financial or medical, have greatly motivated me in business because at one time, the fear of losing everything was very real!

I have a wonderful partner now AND I'm still the breadwinner.

My situation is different from what most people expect, and you know what? It works!

So today, I'll be sharing the three key things that have worked for my partner and I, plus I offer guidance for anyone considering a similar transition.

Here are the highlights:

(04:43) A sense of shame

(09:16) Look at things differently

(10:57) Create some significant impact

(12:32) Be better rested

(15:31) Communication and appreciation

(18:36) Be open to evolving!

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 35 - Is it an Offer Problem, or an Eyeballs Problem?

Fri, 04 Aug 2023 00:30:00 +0100

Step back. Ask yourself:

Is it an offer problem, or is it an eyeballs problem?

Today, I’m going to help you to answer this all-important question.

Plus, you know me, I love a good analogy.

And I've got a corker for you today.

So, listen up.

Here are the highlights:

(2:49) Paint the picture

(6:06) Clarity

(8:31) Party vibes

(15:02) Growing a following

(18:22) The small percentage

To find out more:

This podcast is proudly produced by Wavemakers Audio

Find out more:

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

ClientsOnTap: https://pollylavarello.lpages.co/clients-on-tap/

Ep 34 - What is a Private Podcast and Do I Need One?

Fri, 28 Jul 2023 00:30:00 +0100

Why did I create a private podcast?

Well, I’ll tell you all about it in this episode.

This project has been a real labour of love.

Join me today as I discuss the advantages of developing a private podcast.

Here are the highlights:

(2:19) What others are doing

(7:05) A private podcast

(11:03) The holidays

(16:14) The focus

(21:58) Missing out

You can find my private podcast HERE.

To find out more:

This podcast is proudly produced by Wavemakers Audio

Find out more:

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

ClientsOnTap: https://pollylavarello.lpages.co/clients-on-tap/

Ep 33 - To Niche or Not to Niche

Fri, 21 Jul 2023 00:30:00 +0100

To niche, or not to niche, that is the question.

Niching your business doesn’t happen overnight.

It might surprise you to hear me say that.

But there are two sides to every coin, right?

Join me today as we ask ourselves if you’re ready to niche.

Here are the highlights:

(2:5) Knowing your niche

(7:21) Being aware

(11:41) Becoming a mentor

(14:23) Zone of genius

(16:18) Own your niche

(18:17) Having a niche

Find out more:

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

ClientsOnTap: https://pollylavarello.lpages.co/clients-on-tap/

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 32 - The Strategy I Followed to Become a Multi 6-Figure CEO

Fri, 14 Jul 2023 00:30:00 +0100

Many of you have been asking me questions recently.

Questions like, who were my business mentors?

You want more details on my strategy.

It makes sense.

As a business strategist, people want to know more about the strategy that supported me to get from being on benefits to a multi six-figure CEO within two years.

So today, I'm sharing what my journey has looked like.

Here are the highlights:

(2:09) My influencers

(4:14) Burnout

(9:17) My passions

(11:45) The strategy

(16:45) The value of clients

(19:24) My focus

(22:13) Cushy CEO

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 31 - The Self Development Tools That Took Me From Being A Single Mum On Benefits To A Multi-Six Figure CEO

Fri, 07 Jul 2023 01:00:00 +0100

Today, I'm talking about the self-development tools that took me from being a single mum on benefits to a multi-six figure CEO

It still surprises me to see how making the decision to launch myself as a personal brand opened up so many other opportunities for me.

I've had an incredible growth journey, and I want to share the insights and tips I picked up along the way because these tools can help you reach the next level as well.

Here are the highlights:

(07:28) Ask for help!

(09:27) Thinking like a CEO

(14:41) Learnings are baked into success

(18:31) Being immensely visible

(18:46) Prioritise your wellbeing as much as your strategy

(22:24) Bring the human to your business

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 30 - 5 Mindset Tips for Selling

Fri, 30 Jun 2023 00:30:00 +0100

Selling isn't just about following a strategy.

If it were, we’d all be millionaires.

Your emotional resiliency plays a BIG role in your success.

In this episode I am sharing 5 mindset tips which support me to create consistent sales in my business.

So, join me.

Here are the highlights:

(2:51) Mindset and selling

(5:51) Mapping out goals

(10:17) Celebrating success

(14:08) Being open

(15:45) Building relationships

To find out more:

This podcast is proudly produced by Wavemakers Audio

Find out more:

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

ClientsOnTap: https://pollylavarello.lpages.co/clients-on-tap/

Ep 29 - How to Choose Your Next Business Mentor

Fri, 23 Jun 2023 00:30:00 +0100

When should you hire a business mentor?

This is a question I wanted to explore because a fair few of you have been asking what it would look like to work together 1:1.

When making an investment, there are certain considerations you should have in mind to ensure that you get the best experience and results.

So, today’s episode is about helping you understand what support is best for you right now.

Here are the highlights:

(1:28) Your support

(3:34) The dream team

(7:20) Choosing a mentor

(11:39) Coach or mentor

(12:57) Questions when hiring

(15:04) Your business needs

Find out more:

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

ClientsOnTap: https://pollylavarello.lpages.co/clients-on-tap/

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 28 - How to Not Mess up Your In-Person Event

Fri, 16 Jun 2023 00:30:00 +0100

Are you running in-person events and want to organise them better?

Was your last event stressful?

Have you been sitting on the idea of running an event?

If either of these rings true, then this podcast is for you.

Tune into this episode where we’re talking about events for coaches and how to not mess up the organisation of your in-person event.

Here are the highlights:

(1:11) Your first in-person event

(3:18) Hosting an event

(5:03) Your events purpose

(9:48) A supportive event

(16:24) The right venue

To find out more:

This podcast is proudly produced by Wavemakers Audio

Mastermind Day: https://pollylavarello.com/mastermind-day

Ep 27 - Why I Closed my Membership

Fri, 09 Jun 2023 00:30:00 +0100

Today we're talking about why I shut down my membership.

I ran my membership back in 2021.

It lasted about six months in total.

I loved it. I loved the people in it. I loved the experience.

But, there were some obvious issues with running it.

So, join me as I bring you all the reasons why I closed my membership.

Here are the highlights:

(1:34) Scaling memberships

(3:49) Low ticket offers

(7:24) Buying a membership

(8:43) The early stages

(10:44) Scaling a coaching business

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 26 - Sales Over Summer

Fri, 02 Jun 2023 00:30:00 +0100

Today we're talking about sales over summer.

There is absolutely no reason why sales over summer need to look any different to any other time of year.

(I say this as someone who generated £50k last August working 6 hours a week, mainly typing social posts from a sun bed).

However if you’ve been hearing a few “I’ll get back to you after the summer”s already - this episode provides useful tips on how to create repeat sales, passive sales, summer sales, forecastable sales and more.

Here are the highlights:

(1:50) Fear of summer

(6:10) Your ideal clients

(10:30) Your sales funnel

(12:46) A private podcast

(14:50) Your buying habits

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 25 - Your Embodied CEO Toolkit

Fri, 26 May 2023 02:00:00 +0100

Want to know what’s in my embodied CEO toolkit?

(It’s surprisingly simple.)

In this week’s podcast I break down the 4 ways I support myself to feel safe receiving, expanding and being visible.

Having an embodied CEO toolkit has played a fundamental role, not just in my own growth, but in the growth of my clients too.

Here are the highlights:

(1:29) Creating a sustainable business that is in alignment with you and your life.

(3:33) The key to a successful online business.

(6:39) The fast track to burnout.

(10:39) There are no rules.

(12:59) Compassion and curiosity are important.

(17:55) Learning to work with a cycle.

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP 24 - The Policy You Need To Attract Sales With More Ease

Fri, 19 May 2023 01:30:00 +0100

In this episode, we're talking about love it or leave policies and whether you should have one.

People aren't buying as blindly as they once did and I'm introducing a love it or leave policy myself for my own programme. So this topic felt like a really relevant conversation because the online business landscape is rapidly changing.

Here are the highlights:

(2:23) The group container.

(4:48) Protecting the group dynamic and protecting the experience.

(6:50) The importance of having a love it or leave policy.

(8:25) Reasons to consider having a love it or leave policy.

(14:51) Love it or leave policy for evergreen businesses.

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 23 - How to Design Your Unique Process

Fri, 12 May 2023 00:30:00 +0100

"What’s unique about working with you?"

This is a question most of my clients find challenging.

Whether you’ve already built an eight-figure business or you’re just starting, it's always a difficult question to answer.

So don't beat yourself up.

Join me today to hear my tips on designing your unique process.

Here are the highlights:

(2:24) Framework in marketing

(4:24) Explaining your uniqueness

(6:46) Three to four-part process

(11:46) Instilling awareness

(16:14) What’s next for clients?

(18:05) What makes you unique?

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 22 - How To Position Yourself As The Go-To Authority In Your Industry

Fri, 05 May 2023 01:00:00 +0100

You might be wondering why you need to become a go-to authority.

At some stage in your business, you'll realise that people who are thriving have become recognised as thought leaders in the industry.

Deep down, you might also want this but have no idea how to get there.

So, how do you get there?

Well, grab a pen and paper and answer these simple questions to help you get started.

Here are the highlights:

(03:29) Be memorable

(06:05) Why are they choosing you?

(09:17) This work is powerful!

(09:50) What do I stand for

(17:12) What are the red flags?

(21:41) It’s a two way relationship!

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep 21 - How to Leverage Your Low Ticket Offers

Fri, 28 Apr 2023 01:15:00 +0100

In this episode, we’re looking at low ticket offers.

👉 Why we have them

and

👉 How they work in terms of the sales journey of your ideal clients.

You’ll also be learning the biggest mistake I see when people sell low ticket offers and the common obstacle that’s preventing your ideal client from choosing to work with you.

Here are the highlights:

(1:31) Why do we have low-ticket offers? How do they work?

(3:12) Low ticket offers vs high ticket offers.

(5:40) Don’t be all the things you’re not.

8:04) Self-trust and self-confidence.

(15:59) One of the biggest mistakes people make in selling.

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP20 - How to Give Yourself a Day Back

Fri, 21 Apr 2023 00:30:00 +0100

Want to learn how to give yourself a day back, just for you?

Time is like money.

The closer your relationship with it. The better your awareness of it. Your ability to be hands-on with it.

These are what enable you to have more power over it.

So, join me as I break down the process of how you can create more time and freedom.

Because who doesn’t need more time?

Here are the highlights:

(2:00) This week’s focus

(3:21) Enough hours in the day

(5:06) Exercises you can do

(9:59) Audit your time

(14:15) Not giving in

(16:31) Having control over time

(19:08) Running on your own clock

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP19 - Stop Outsourcing Your Power

Fri, 14 Apr 2023 01:00:00 +0100

Outsourcing seems like a dream!

However, what happens when you outsource and it starts to slow down your business?

Today, I’ll give you a business compass to help you make outsourcing decisions more confidently because the power is all within you!

Highlights

(04:59) A mindset shift!

(10:02) You are a personal brand

(12:22) Drain on your resources

(19:05) Ownership!

(20:18) Untapped gold!

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP18 - How To Never Waste Money On Facebook Ads

Fri, 07 Apr 2023 01:00:00 +0100

If you’re thinking about when to start using or start scaling your Facebook ads…

Today’s podcast episode is for you.

If you didn’t know already, or you’re new to my world, I started as a Freelance Facebook Ads Manager in 2020 and then went on to run a Facebook ads agency supporting business owners just starting out with their evergreen funnels to… scaling 7 figure evergreen funnels and supporting multi 6 figure launches.

Advertising is something some people think is a gamble… but it’s not when you know how to manage your relationship with them and when and how is the best to use them.

My team and I have now spent hundreds of thousands of pounds on Facebook advertising on behalf of our clients.

Join me on your bank holiday today as I reveal how and when you should advertise to avoid getting your fingers burnt.

Here are the highlights:

(02:20) Funnels that actually worked

(05:54) The investment is data

(08:09) Audience growth is not optional

(11:19) A crap offer!

(19:39) Collaborative experience

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP17 - 5 Steps From Solopreneur to CEO

Fri, 31 Mar 2023 00:30:00 +0100

Today I’m talking about elevating from a solopreneur to C.E.O.

Why am I talking about this?

You may not know this about me, but I started my business as a single mum.

So, it’s always been my intention to have a lifestyle-led business which allows me to be there for my two small children.

Working to live and not living to work.

Unfortunately, I know a lot of entrepreneurs who have let this slip from their grasp.

If this resonates with you, join me today as I bring you my 5 tips about elevating from solopreneur to C.E.O.

Here are the highlights:

(1:33) Working to live

(6:15) Pushing before the crash

(11:28) Self-awareness

(15:09) Audit your own time

(17:11) CEO way of thinking

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP16 - Mistakes You’re Making With Your Offer Suite

Fri, 24 Mar 2023 01:00:00 +0100

Do you have an offer suite ready to present to your prospective clients?

Is it supporting them to confidently invest in your high ticket offers?

In today's podcast I breakdown the 3 common mistakes I see coaches and consultants make with their offer suites.

Listen to learn how you can build an offer suite that super speeds your brand authority and keeps a consistent flow of clients coming into your high ticket offer.

Here are the highlights:

(02:59) Irresistible and unforgettable!

(07:40) Brand authority

(12:24) Evolves and expands

(14:11) No brainer!

(16:09) Scale and grow

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP15 - How To Elevate For Evergreen

Fri, 17 Mar 2023 01:00:00 +0100

In this episode I'm talking about how to elevate for evergreen.

You might have tried this before but maybe it didn't work so well for you.

Do you want to know why?

Well, one of the biggest elements to getting evergreen to work is having the right offering!

So, I’ll be telling you how to create a robust offer that will attract consistent sales.

Here are the highlights:

(02:29) Pack a punch!

(05:00) Revenue I can actually forecast

(05:25) It just gets to be easier

(08:18) Earning more money, working less hours

(15:40) Your special sauces

(16:53) Create permanent shifts

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP14 - The Truth About Consistent Results

Fri, 10 Mar 2023 01:00:00 +0100

As coaches, we want people to transform and elevate.

Our success is often measured by our ability to create consistent results.

But this isn’t always as straightforward to achieve.

In this episode, we’ll look at the obligations you have to your clients and the truth about achieving consistent results.

Here are the highlights:

(03:53) Supporting clients to find the answers

(07:51) Standing by your promises

(11:27) It can turn ugly!

(12:01) Being professional

(18:25) The red flags

(19:40) An invaluable learning

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP13 - Mindset Tips for Scaling Your Business

Fri, 03 Mar 2023 00:30:00 +0100

Today, I’m giving you three mindset tips for scaling your business.

Why am I talking about this today?

Well, while there are strategies that help you to get there sooner, there are certain elements that we have no control over.

But we can take control over our mindset.

And the results of shifting our mindset can be really positive.

So, join me today as I outline my three mindset tips for scaling your business.

Here are the highlights:

(2:06) Handling the hard times

(4:24) My three tips

(6:23) The fear spiral

(12:25) Holding it loosely

(14:40) Missing the opportunities

To find out more:

https://pollylavarello.lpages.co/clients-on-tap/

This podcast is proudly produced by Wavemakers Audio

EP12 - How To Become Fully Booked With One-to-Ones

Fri, 24 Feb 2023 01:15:00 +0100

Want to find out how to become fully booked with your one-to-one services?

In this week’s episode I share some of the golden nuggets which, over the course of the past several years, have given me the momentum to be where I am today.

Here are the highlights:

(02:58) The importance of knowing what you’re selling

(05:14) The fear of visibility and the need to be visible

(07:00) The importance of being consistent

(11:59) Don’t be shy to annoy people

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP11 - Why Your Brand Should be an Afterthought

Fri, 17 Feb 2023 00:30:00 +0100

I grew up with a graphic designer as a mother.

In fact, she owned a graphic design agency.

I have a huge appreciation for branding.

So, what I’m about to say is a bit against the grain.

Early on in business, branding does not matter.

Listen to this week’s podcast, and I’ll explain why branding should be an afterthought.

Here are the highlights:

(1:42) Starting design

(4:41) Is this your forever brand?

(7:01) A brand won’t get 6 figures a year, you will

(11:19) You have a sub-niche

(15:50) The experience you offer

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP10 - The 5 Reasons why Your Offer Isn't Flying at the Moment

Fri, 10 Feb 2023 00:30:00 +0100

How do we avoid the pain?

The pain of launching something and it flops.

The pain of getting an evergreen funnel up and running. Spending all that time, effort, energy, and resources.

And still, tumbleweed.

Well, that’s most likely down to your offer.

In this week’s podcast I’m talking about the 5 reasons why your offer isn't flying at the moment.

Here are the highlights:

(2:26) Your offer on Evergreen

(4:46) Validating your offer

(9:32) Important prices

(11:33) Are you being specific?

(18:36) Brand authority

To find out more:

This podcast is proudly produced by Wavemakers Audio

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

EP9 - Why Being Visible Is Your Super-power

Fri, 03 Feb 2023 00:15:00 +0100

We all know that visibility matters in business, yet most of us are playing it small.

In this episode, we look at the different fears surrounding visibility, why visibility is important for business and most importantly, the steps we can take to tackle our fears of visibility.

Here are the highlights:

(05:48) Fear of doing something new

(07:41) Fear of judgement

(09:24) Lack of self-belief

To find out more:

This podcast is proudly produced by Wavemakers Audio

EP8 - What is Selling Your Soul Anyway?

Fri, 27 Jan 2023 00:30:00 +0100

Since I started this podcast, people have been asking me:

“Polly, what do you mean by selling your soul?”

I know that this is quite a big statement to make.

So let me elaborate…

Making money doesn’t need to be at the sacrifice of our own well-being.

Yet, why does reading that statement make some of our stomachs lurch?

Join me in today’s episode, as I discuss what it means to make money without “selling your soul”.

Here are the highlights:

(03:17) The soul seller

(06:37) Enough is enough

(08:05) More than money

(12:01) Empowering business

(16:20) You are the main character

Find out more

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

EP7 - How to Scale When You're Multi-passionate

Fri, 20 Jan 2023 00:30:00 +0100

Is being multi-passionate impacting the growth of your business?

Well, imagine you walked into a bakery to get some lunch.

They show you their lovely selection of baguettes and pastries.

You make your choice, but then they also offer to fix your tire.

You would probably be a bit confused at this stage, wouldn't you?

So, in today’s episode, we’re going to be talking about exactly that, and how you CAN scale when you’re multi-passionate.

Here are the highlights:

(02:18) How this is problematic for your business

(09:25) Do your passions have anything in common?

(13:06) Using your multi-passions to hold back

(15:14) When to express yourself in business

To find out more:

This podcast is proudly produced by Wavemakers Audio

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

EP6 - How to Create a High Ticket Offer

Fri, 13 Jan 2023 01:00:00 +0100

What is a high-ticket offer? And why does a high-ticket offer matter?

Well, here's why.. .

Firstly, it’s easier. Focus on building your list, attracting more people into that world, and being known for that one thing, that one area of expertise.

To give you an example...

I used to have gut issues. When I needed professional support, I discovered there was someone who was called the gut expert, and of course I chose to go to her rather than a normal nutritional therapist because I trusted she'd have more expertise in that one area.

This is exactly the same.

You make life a lot easier for yourself and for everyone else.

The highlights

(03.06.93) The key to making consistent sales…

(04.25.53) When you claim an area…

(09.14.65) What makes it unique…

(13.49.12) Finally, this is where...

To find out more:

This podcast is proudly produced by Wavemakers Audio

Ep5 - Is Now The Time For Evergreen?

Fri, 13 Jan 2023 00:15:00 +0100

If you’re on this list, you’ve probably wondered at some point:

“Will evergreen work for me?”

I get this question all the time, so in today’s episode I’m discussing my story and what led me to believe that Evergreen is so powerful.

I will be touching on my 10 years of digital marketing experience, creating an impact and supporting people in the online business space.

If you want to hear more about why Evergreen marketing could be so impactful for your business, this is the episode for you.

Here are the highlights:

(01:26) Facebook

(07:51) Compound effect

(13:20) Joining anytime

(17:42) Come when you’re ready

To find out more:

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

Ep4 - How to Wake Up Your Email Subscriber List

Wed, 11 Jan 2023 00:15:00 +0100

A problem people often come to me with is that, even though they are sending regular emails and newsletters out, they aren’t getting anything in response.

If you’re someone who is not seeing any bites from your mailing list, this is the podcast episode for you.

I am going to be talking about how to wake up your email subscriber list, and discussing the importance of doing this for your business!

Here are the highlights:

(02:31) Non ideal followings

(05:25) Different buying behaviours

(10:44) Your values

(15:15) Audio

To find out more:

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

EP3 – Is ADHD Really a Superpower in Your Business?

Fri, 06 Jan 2023 00:15:00 +0100

When my daughter was in the process of being diagnosed with ADHD, I began to see similarities within myself. For some people, this would not evoke a positive reaction, but for me It felt like a celebration.

Today I’m going to be talking about whether ADHD is a superpower as a business owner.

Here are the highlights:

(01:30) My daughter

(04:26) Working alone vs working in teams

(08:28) Spending money

(12:08) Pursuing multiple things

(16:52) Multiple ideas

To find out more:

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

EP2 - 3 Ways to Get 3 Sales Calls This Week

Fri, 06 Jan 2023 00:15:00 +0100

Today I am talking about three ways to get three sales calls THIS WEEK!

This episode is going to be highly relevant to you even if you don’t do sales calls, as I am going to be discussing strategies to re-engage old clients AND excite new people in your world. It will also ensure people know how to buy from you!

Here are the highlights:

(01:34) Multiple ways of bringing sales into your business

(02:19) Email list

(04:30) Marketing

(06:59) Limited attention span

(09:09) Shorter sales calls

(13:47) Low hanging fruit

(15:25) Hand raiser content

To find out more:

Instagram: https://www.instagram.com/pollylavarello/

Free masterclass: https://pollylavarello.lpages.co/evergreen/

EP1 - Call Out Culture

Fri, 06 Jan 2023 00:15:00 +0100

In today’s episode I am going to be talking about call out culture and why it appears to be prolific online right now. I’m sharing 5 reasons why I’m calling out call out culture

Everyone makes mistakes, especially when it comes to growing an online business. But to see change, we need to be the change we want to see.

What do you think?

Here are the highlights:

(02:26) Bullies

(03:36) Mistakes are normal

(07:28) Prevents experimental decisions

(10:15) Healthier alternatives

(14:29) Compassion

To find out more: