Jess shares her insights on the current state of hiring, the impact of AI on entry-level jobs, and the challenges faced by younger generations entering the workforce. As a mother of three daughters, she emphasizes the importance of mentorship and human connection in navigating the complexities of career paths in today's world.

The trio delves into the societal shifts brought on by the pandemic, the necessity of flexible work environments, and the significance of community support in fostering resilience. With a candid approach, they tackle heavy topics such as mental health, the role of technology, and the importance of maintaining accountability in a rapidly changing environment.

Key takeaways...

- The Now of Work: Understanding the immediate changes in the job market and how they affect hiring trends.

- Embracing Technology: How AI is reshaping entry-level roles and the skills needed to thrive in this new landscape.

- The Value of Mentorship: The critical role of guidance and support for young professionals navigating their careers.

- Community and Resilience: How collective action and support can drive positive change in challenging times.

Join us for an insightful and thought-provoking discussion that encourages listeners to rethink their approach to work, technology, and community engagement.

"Indifference is where accountability dies."

Our guest...

Jess Von Bank leads global thought leadership on digital transformation, AI, workforce strategy, and tech at Mercer. A feminist, humanist, and mother of three daughters, she challenges systems not built for everyone who must flourish within them. She talks about AI with equal parts awe and side eye, insisting on equity, ethics, and humanity in design. A nonprofit founder and endurance racer, she pushes for honest, human conversations about the future of work. A longtime UNLEASH attendee and first-time main stage host, she brings the same grit she’s used to complete more than 30 endurance races—often alongside incredible women—to helping audiences feel what’s next and practice redesigning work for a more equitable future.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 187, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Luria emphasizes the significance of understanding your audience and crafting video content that resonates with them. She also highlights the role of AI in enhancing video production and engagement, while cautioning against the pitfalls of over-reliance on technology. Throughout the episode, listeners will gain valuable insights into effective video strategies, the art of storytelling, and how to turn viewers into loyal customers.

Key takeaways...

- Embracing Live Video: How livestreaming can foster genuine connections and build trust with your audience.

- The Trust Trifecta: Understanding the components of capturing attention, engaging viewers, and converting them into customers.

- Overcoming Technical Friction: Tips to simplify your video setup and improve your on-camera presence.

- The Role of AI: Exploring how AI tools can enhance video production, while maintaining authenticity.

Join Megan, Jen, and Luria for an enlightening discussion that will inspire you to elevate your video marketing game, and connect with your audience on a deeper level.

Luria wants to help you! Free Video Starter Series (make video easy in 30 minutes) - LivestreamingPros.com/start

Website - https://livestreamingpros.com

YouTube - https://youtube.com/livestreamingpros

IG - https://instagram.com/luriapetrucci

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 186, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

As they navigate their hectic schedules, the conversation touches on the importance of setting boundaries, the struggles of burnout, and the necessity of creating a structured routine to manage their diverse responsibilities. Megan and Jen also discuss the evolving landscape of podcasting, including the rise of video content and the impact of AI on creativity and marketing.

Key Takeaways:

- Embracing Flexibility: How adapting to unexpected changes can lead to meaningful conversations and insights.

- The Importance of Boundaries: Strategies for managing workload and preventing burnout in a fast-paced environment.

- Leveraging AI in Marketing: The benefits and pitfalls of using AI tools while maintaining authenticity in content creation.

- Structuring Success: The value of creating a routine and dedicated planning time to enhance productivity.

Join Megan and Jen as they explore these topics and more, providing a relatable and insightful look at the realities of marketing and podcasting in today's world.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 185, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

As they catch up, Jen shares her personal experiences of navigating career shifts and the emotional toll of keeping everything bottled up. Megan, too, opens up about her own journey.

Key Insights Include:

- The Power of Vulnerability: Understanding that sharing struggles can strengthen bonds with your audience and community.

- Building a Support Network: The necessity of leaning on friends and colleagues during challenging times instead of facing them alone.

- The Importance of Consistency: How the duo plans to rekindle their podcasting rhythm, and engage their listeners more effectively.

- Embracing Change: Both Jen and Megan discuss the shifts in their lives and how these experiences shape their perspectives as marketers.

Get ready for more silliness and insightful conversations as they commit to recording their podcast together with quality content and engaging guests.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 184, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

We delve into Scott's insights on resilience, anticipation in photography, and the importance of storytelling in marketing. Whether you’re a budding photographer or a seasoned marketer, Scott’s experiences and practical tips will inspire you to navigate your own challenges with clarity and confidence.

Learn About...

- The Power of Anticipation: Scott discusses how anticipating moments can lead to capturing extraordinary photographs and successful business outcomes.

- Building Trust: Learn how to establish credibility and connect with clients by sharing your unique story.

- Sustainable Business Practices: Discover the foundational pillars that every creative business must have for lasting success.

- Overcoming Challenges: Scott shares his personal journey of resilience and the importance of having a supportive coach during tough times.

Our Guest...

Scott Proposki is a renowned photographer and author whose career spans decades shooting for National Geographic, the White House, and major brands & clients worldwide. When the pandemic erased his photography business almost overnight, he chose a radical pause—three years away from social media, clients, and commerce. In that quiet, he re-examined what truly matters and why so many photographers struggle. Building on his 2019 book "Camera Focus," Scott created the Camera Focus Method™, a business growth framework that helps photographers build lasting, system-driven businesses that support their lives. Today, he mentors photographers to rebuild, grow, and launch with clarity everywhere.

His podcast: "The 3 O'Clock Coffee Podcast" - which he also made a book from: HERE.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 183, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

As many of us are doing our planning for the new year, it's the perfect time to get some answers on how to approach our marketing strategies.

Learn About...

- Mindset Shifts for Success: Bri discusses the essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth.

- Balancing Ambition and Well-being: Practical strategies for maintaining personal well-being while pursuing big business goals.

- Holistic Marketing Approach: How to integrate various marketing elements into a cohesive strategy for more consistent and successful outcomes.

- Data-Driven Decisions: The role of data in crafting effective marketing strategies and ensuring all elements work together seamlessly.

- Emerging Trends: Bri's take on the future of digital marketing and the critical trends entrepreneurs should pay attention to.

- Actionable Steps for Overcoming Overwhelm: Immediate steps entrepreneurs can take to gain momentum and clarity in their business ventures.

Our Guest...

Bri Seeley - Bri is a TEDx speaker and award-winning businesswoman known as the entrepreneur coach. She helps highly ambitious female entrepreneurs bring their most unrealistic goals to life without overworking or sacrificing their well-being. Bri's work has been featured on Good Morning America, the Today Show, Forbes, Entrepreneur, and more.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 182, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Tracy shares her insights from the unique retreat, highlighting the importance of creating environments where attendees can connect, learn, and thrive. She discusses the concept of the "Spontaneous Think Tank," where participants contribute topics they want to learn about and share their expertise, creating a dynamic and collaborative learning atmosphere.

Key Takeaways Include:

- The Power of Community: Tracy emphasizes the value of building relationships and how retreats can enhance collaboration and support among entrepreneurs and event planners.

- Reframing Self-Talk: She shared how she learned from Dr. Jess at the retreat how to shift your mindset from self-imposed limitations to intentions, helping to reduce shame and foster a more positive approach to personal and professional goals.

- Food Safety and Inclusivity: Tracy discusses her mission to ensure that events are safe and inclusive for ALL attendees, addressing dietary restrictions and accessibility needs are essential to create memorable experiences.

- The Role of Neurodiversity in Events: Tracy highlights the importance of understanding neurodiversity and how event professionals can design spaces that accommodate diverse needs, ensuring everyone feels welcome and included.

Our Guest...

Tracy Stuckrath is a passionate advocate for food safety and inclusion in the events industry through her business Thrive Meetings. With over 15 years of experience, she helps organizations create menus that cater to diverse dietary needs and ensures that all attendees feel safe and valued. Tracy's expertise extends to consulting on event design, focusing on accessibility and the overall attendee experience. Check out her weekly podcast, Eating at a Meeting!

A fun, quick chat everyone can benefit from!

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

This candid conversation touches on the realities of leadership, emphasizing that it's normal not to have it all at once. Megan reflects on her commitment to the Making Strides Against Breast Cancer walk, celebrating 20 years of fundraising, and the importance of mentorship in the events industry.

Key Themes:

- Leadership Realities: Megan shares her experiences and insights on what it means to lead in a volunteer organization, highlighting the importance of teamwork and support.

- The Importance of Mentorship: Discover how every member can serve as a mentor, shaping the future of the industry and fostering a sense of belonging.

- Balancing Act: Megan discusses the challenges of juggling professional responsibilities, personal commitments, and the passion for delivering valuable content to listeners.

- Call for Engagement: Megan invites listeners to share their thoughts on leadership and suggest future guests to enhance the podcast experience.

This episode serves as a heartfelt reminder that while the path of leadership can be demanding, it is also rewarding. Join Megan as she prepares for an exciting year ahead and looks forward to bringing more inspiring content to the Making a Marketer community.

Our guest...

Do you know me? :) The latest bio - Megan Powers is an accomplished marketing and events strategist with over two decades of experience in event production and execution. A strategic marketer and technologist, she excels in producing impactful face-to-face experiences that boost brand awareness and drive sales growth. She has been working on Oracle's Global Events team in sponsorship operations since 2023. Megan founded her business Powers of Marketing in 2013 and she hosts/facilitates digital and in-person events for her client Chief Wine Officer. She is a natural-born facilitator who puts her curious mind to work as a podcaster, hosting and producing this podcast since 2017.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this (episode 88 - on personal branding)! She knows her stuff and is an absolute delight.

There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced.

"I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through."

We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness.

Cass' Book Reco: Inclusion on Purpose by Ruchika Tulshyan

Our guest:

Cass Cooper is laser focused on bringing equity and inclusion to the IT Channel and Tech by building inclusive cultures and removing bias from institutional processes. As the DEI Community Leader at The Channel Company, Cooper assists organizations as they create cultures that thrive in business because of their inclusivity. She’s an expert chaos whisperer, assisting leaders as they make sense of the cultural complexities of bias and exclusion. She builds on what teams do well, while filling in the gaps of what’s unknown to streamline processes to create healthy corporate cultures and increase a sense of belonging. 

Cooper knows that data-driven change management is the key to inclusion, because when organizations know better, they do better. 

Cooper received her BA in Women’s and Gender Studies from DePaul University, Chicago, and a Master of Human Relations, Inclusive Leadership, from the University of Oklahoma. Her 20 years as an award-winning sales, events, and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos, while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected. 

Cooper is an avid reader, podcast consumer, and mom to one tiny human and many plants.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 179, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

This episode dives into the nuances of personal branding, especially from the perspective of introverts (which also apply to ambiverts and extroverts!). Goldie shares her insights on how to navigate the world of networking and visibility without feeling overwhelmed.

With her upcoming book, "Personal Branding for Introverts," set to release on October 28, 2025, Goldie discusses the importance of owning your narrative and providing permission to be authentic in your branding journey.

Learn About...

- Defining Personal Branding: Goldie clarifies the difference between personal branding and reputation, emphasizing the story you tell when you’re in the room versus what others say when you’re not.

- Strategies for Introverts: Discover manageable first steps for introverts to build a personal brand without feeling burn-out, including the importance of starting small and setting realistic goals.

- Networking Tips: Goldie shares effective networking strategies that introverts can use to connect authentically, including how to prepare conversation starters and the power of body language.

- Protecting Your Energy: Learn how to maintain boundaries and energy while showing up for your audience, even when feeling vulnerable.

- The Journey of a Cancer Survivor: Goldie opens up about her personal experiences and how they have shaped her approach to vulnerability and confidence in her branding.

Our Guest...

Goldie Chan is an award-winning branding strategist, author, and speaker with over a decade of experience. Known as the "Oprah of LinkedIn" by Huffington Post, she leads strategy at Warm Robots, working with Fortune 500 executives. A recognized LinkedIn Top Voice, her content boasts over 80 million views. Goldie is a top-rated LinkedIn Learning Instructor and ex-Forbes writer, and she has penned a book: "Personal Branding for Introverts." Her past roles include digital strategist at Legendary Entertainment and being on the Board of Directors at the Producer's Guild of America. Reach out to her for speaking engagements or brand partnerships through goldiechan.com.

• Scoop up her book - HERE.
• Listen to her past Making a Marketer episode - Personal Branding on LinkedIn - Episode 145 - season 7.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 178, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

She has the ALL-TIME most downloads of this podcast with her first episode with us about chat marketing (by A LOT). She shares a little secret on this one... back in 2018 (yes, that's how long ago it was and it's still crushing it!), chatbots were not actually AI.

But they sure are now!

Learn About...

- The Evolution of Chat Marketing: Kelly reflects on the journey from traditional chatbots to AI-driven conversational agents, highlighting how advancements in technology have transformed customer interactions.

- Crafting Unique Chatbot Copy: Discover the key differences between chatbot copywriting and traditional copywriting, and learn how to create a conversational tone that resonates with users.

- Understanding Customer Psychology: Kelly discusses the significance of knowing your audience and tailoring chatbot conversations to meet their needs, enhancing the overall customer experience.

- The Role of Humor in Chatbots: Explore how incorporating wit and humor can elevate chatbot interactions, making them more memorable and enjoyable for users.

- The Future of AI in Marketing: Kelly shares her excitement about emerging technologies in AI, including voice replication and image analysis, and how these innovations will shape the future of chatbot experiences.

Prior shows:

• Episode 23 – AI Chatbots – Conversation as a Marketing Tool – all-time most downloaded episode! By a lot.
• Episode 82 - How to Succeed with Chat Marketing

Our Guest...

Kelly Noble Mirabella, a seasoned digital marketing expert with over a decade of experience, is the driving force behind Stellar Media Marketing. Renowned for her expertise in AI chat marketing, Kelly excels at crafting content and digital marketing strategies. She co-authored "Digital Etiquette for Dummies" and collaborates with high-profile brands like Ecamm, AgoraPulse, ManyChat, and OutBoundEngine on various projects. Stellar Media Marketing offers content and social media marketing, AI chat automations, and consulting services tailored to meet client needs, helping them achieve clarity and success in their marketing endeavors.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 177, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Listen back to his other appearances...

1st time on: Episode 69 (in 2020) with Tim Sohn - How to Build a Livestream Show with Tim & Kim

2nd time on: Episode 111 (in 2022) with Chris Stone - Broadcast on Amazon Live with Chris Stone and Jim Fuhs

Learn About...

- The Power of Substack: Discover how Substack offers a unique direct-to-creator connection that allows users to build relationships and communities, making it a valuable tool for marketers.

- Engaging Your Audience: Jim discusses strategies for creating two-way conversations on Substack, emphasizing the importance of interaction and feedback in building a loyal subscriber base.

- Content Creation Strategies: Explore the various post types available on Substack, including newsletters, videos, and podcasts, and learn which formats beginners should prioritize.

- Monetization Opportunities: Learn about the different ways to monetize your Substack, from paid subscriptions to affiliate marketing, and how to create bonus content that resonates with your audience.

- Lessons from the Field: Jim shares valuable lessons learned from his experience in digital marketing and live streaming, highlighting the importance of adaptability and community in today's digital landscape.

Our Guest...

Jim Fuhs is a Marine Corps veteran turned digital marketing strategist. He’s the President and COO of Fuhsion Marketing, and brings over 20 years of military leadership into the fast-moving world of content creation, livestreaming, and strategy. Jim co-hosts the award-winning "Dealcasters Live" on Amazon, and he's known for combining military precision with marketing innovation to help brands grow smarter. From the battlefield to the broadcast booth — Jim’s got a playbook for building authentic communities, and on this show he has shared how Substack can be your secret weapon.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 176, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Scrappy? Solo creator? It is a WHOLE new world out there and you can get creative on ads AND organic - so many amazing tips unlocked on this one with Tony.

Learn About...

- The Shift in Ad Targeting: Tony shares insights on the transition from traditional interest-based targeting to a broader, creative-driven approach, emphasizing the importance of engaging content that really resonates with audiences.

- The Power of Creative Variety: Discover how incorporating a diverse range of ad formats— from polished videos to organic-looking posts— can unlock greater success in ad campaigns.

- The Role of AI in Marketing: Learn how AI tools can streamline the ad creation process by analyzing customer data and generating effective ad concepts, making it easier for marketers to stay ahead.

- Balancing Brand Consistency and Experimentation: Tony discusses strategies for maintaining brand identity while embracing the need for variety and experimentation in ad creative.

- Lessons from the Trenches: Reflecting on his experiences, Tony emphasizes the importance of standing firm on marketing strategies that work, even when faced with pushback from clients.

Our Guest...

Tony Christensen is a digital marketing expert and co-founder of Brick Social, an agency known for crafting high-impact ad campaigns that have generated hundreds of millions in sales for brands willing to break the mold. With a focus on creative innovation and data-driven strategies, Tony empowers businesses to enhance their marketing efforts and achieve remarkable results. Connect with Tony on social media at @tonydoesads and explore his work at Brick Social.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 175, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Learn About...

- The Role of AI in Events: Discover how event organizers are integrating AI to enhance personalization and streamline operations, while still prioritizing human connection.

- Creating Joyful Experiences: Tahira discusses her new book, "Our KPI is Joy," and shares strategies for fostering joy in events, highlighting the significance of thoughtful design and genuine human interactions.

- The Importance of Community: Dave shares insights on building authentic communities that foster meaningful connections, contrasting them with traditional associations, and emphasizing the need for open conversations on pressing issues.

- Measuring Success Beyond Numbers: Explore innovative ways to measure the impact of events, focusing on emotional engagement and participant happiness, rather than just financial metrics.

- Lessons Learned: Both guests reflect on surprising lessons from the past year, emphasizing the continuous opportunity for growth and learning in the ever-evolving event landscape.

Our Guests...

Tahira Endean is a dynamic leader in the events industry, known for tackling complex challenges with skill and enthusiasm. Specializing in creating engaging and transformative experiences, she leverages over three decades of expertise in event design and strategy. Tahira holds a Master of Science in Creativity and Change Leadership, enabling her to combine technology and human connection to foster meaningful dialogue and innovation. At BCIT, she educates the next generation on event strategy, while her role at IMEX involves crafting immersive spaces for global professionals.

Through The Strategy Table and the Accessible Disruption Podcast, she facilitates collaboration and amplifies voices of change. Tahira is passionate about creating environments that surprise, inspire, and transform, supported by a family that shares her commitment to impactful work.

Tahira's latest book: “Our KPI is Joy: How Live Events Catalyze Happiness, Productivity and Trust" and her first show on the Making a Marketer podcast was called "Transformative Events: Marketing is Your Partner" - check it out (top 30 out of 174!).

Dave Stevens is a transformative force in the event industry, renowned for crafting events that inspire meaningful change. As a leader at Club Ichi and Co-Founder of Olympian Meeting, he champions authentic connections and blends wellness with sustainable event strategies. His role as a founding Standards Advisor for Wellness in Travel & Tourism (WITT) underscores his dedication to embedding wellness principles into global standards.

Recognized as a 6x Fittest Male #EventProf and a Harvard-certified Wellness Coach, David elevates industry standards through his podcast and leadership roles, fostering environments where people, planet, and performance flourish in unison. He also hosts a podcast himself called “Return on Wellness.”

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 174, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Learn About...

- The Human Connection in Marketing: Discover how the push for authenticity and emotional intelligence is becoming more vital as brands navigate the complexities of AI and technology.

- Building Community: Christina emphasizes the significance of fostering genuine connections within teams and with customers, highlighting how these relationships can drive loyalty and enhance the overall customer experience.

- The Role of Emotional Metrics: Explore why shifting focus from traditional quantitative metrics to emotional engagement metrics can lead to deeper insights and better customer relationships.

- Overcoming Imposter Syndrome: Christina shares her personal journey of writing her upcoming book, revealing how community support played a crucial role in overcoming self-doubt.

- Strategies for Mid-Career Marketers: Learn actionable tips on how to gain buy-in for innovative strategies by aligning your ideas with the goals and values of your organization.

Our Guest...

Christina Garnett is a renowned fractional chief customer officer, CX strategist, and communications advisor who specializes in creating impactful customer experiences. With her upcoming book, "Transforming Customer Brand Relationships," set to release in September, Christina is dedicated to helping brands build meaningful connections through empathy and emotional intelligence.

Check out her last episode with us - 71! HERE

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 173, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Learn About...

- The Evolution of Video Marketing: Discover how Desiree transitioned from traditional marketing to focusing on YouTube and the lessons learned along the way.

- Long Form vs. Short Form Content: Understand the differences between long-form videos and shorts on YouTube, and how to effectively integrate both into your content strategy.

- The Importance of Thumbnails: Learn how to create impactful thumbnails that capture attention and improve click-through rates, ultimately leading to greater engagement.

- Building an Authentic Online Presence: Desiree emphasizes the need for marketers to share their authentic journeys, including both successes and challenges, to connect with their audience.

- Patience in Marketing: Gain insights on the importance of commitment and patience when it comes to building a successful YouTube channel and overall marketing strategy.

Our Guest...

Desiree Martinez is a renowned digital marketing expert with more than 15 years of experience in merging strategy with execution to help businesses thrive in the digital realm. As Founder and Fractional Chief Marketing Officer of The Kast Agency, she crafts integrated marketing strategies that align with business goals, optimize online presence, and yield measurable results.

Desiree is an expert in uniting platforms and creators, building trust, and launching creator programs that dovetail seamlessly with expansive content ecosystems. Her collaborations with industry leaders like Adobe, TubeBuddy, and VidIQ highlight her dual role as a brand partner and educator, enhancing creator empowerment and brand trust.

Her expertise lies in constructing cohesive marketing systems that ensure efficient result-tracking and sustained growth. Desiree's credentials include founding Women in Video (2019-2024), hosting "The Funded YouTuber" podcast (2024-2025), and being an integral member of Women in Influencer Marketing (WIIM). Her philosophy emphasizes smarter marketing strategies that forge meaningful connections with audiences.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 172, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

Learn About...

- The Transition from Sports to Acting: Discover how ConRoy made the leap from professional rugby to pursuing his passion for storytelling through acting, and the pivotal moments that guided his journey.

- Embracing Your Personal Brand: Understand the importance of recognizing yourself as a brand, and how to cultivate an authentic presence in the entertainment industry.

- The Role of Discipline: ConRoy shares insights on maintaining consistency and discipline amidst the unpredictable nature of acting, and how his athletic background supports his creative endeavors.

- The Power of Relationships: Learn how building genuine connections and being a good human can open doors and create opportunities in both acting and marketing (ourselves).

- Creative Collaboration: Explore how ConRoy and his peers are taking charge of their careers by creating their own projects and fostering a supportive artistic community.

Our Guest...

ConRoy Smith is a working actor, musician, and veteran fitness coach based in San Diego/Los Angeles. A former professional rugby player and collegiate track athlete, he brings high-level discipline and presence to every role he plays whether that’s on camera, on stage, or leading a workout.

With more than a decade of coaching experience, ConRoy knows what it means to show up for people and for himself. His background in sports and wellness gave him the foundation to pursue his passion for storytelling through acting. Known for being reliable, fun to work with, and consistent, ConRoy is intentional about building a creative career that inspires others to lean into their own version of excellence.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 171, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify ! **

With a rich background in both agency work and now being out on her own, Cassie shares her insights on how to craft compelling pitches that resonate with potential clients and collaborators.

Learn About...

- The Power of Confidence: Discover why confidence is crucial when pitching yourself and how to build it through preparation and self-awareness.

- Research is Key: Understand the importance of knowing your audience and tailoring your pitch to meet their needs and expectations.

- Crafting Your Elevator Pitch: Learn how to create a concise and impactful personal story that highlights your unique value proposition.

- Embracing Rejection: Cassie discusses how to handle rejection gracefully, and use it as a learning opportunity for future pitches.

- Building Relationships: Explore the significance of nurturing connections and how they can lead to unexpected opportunities in your career.

Our Guest...

Cassie Tucker is a marketing strategist, consultant, and storyteller who helps business owners clarify their messaging and communicate their value across digital channels — from websites and email to social media. With experience both agency-side and as an entrepreneur, Cassie brings a unique blend of corporate savvy and creative flair to her work, including collaborations with brands like NEST Fragrances and IL MAKIAGE.

A former Disney Cast Member, Cassie infuses a touch of magic into everything she does, whether she’s guiding clients toward meaningful customer connections or building community through content. She’s also the host of Marketing Happy Hour podcast and co-host of the Discover Universal podcast, using her platforms to encourage and empower the next generation of marketing professionals.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 170, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About...

- The Hispanic Media Landscape: Get an overview of the current state of Hispanic media in the U.S., and understand the challenges and opportunities that exist for brands looking to engage this audience.

- Cultural Nuances: Discover why treating the Hispanic market as a monolith can be detrimental, and how to tailor your messaging to resonate with specific communities based on their cultural backgrounds.

- Building Relationships: Learn the importance of establishing genuine connections with local communities and grassroots organizations to foster trust and create impactful marketing campaigns.

- Avoiding Performative Marketing: Understand how brands can engage with Hispanic audiences beyond just cultural heritage months by implementing year-round strategies that reflect a commitment to community support.

- The Power of Authenticity: Susana emphasizes the significance of authenticity in marketing and how brands can avoid pitfalls by prioritizing community needs and cultural relevance in their messaging.

Our Guest...

Susana Mendoza is a journalist and media strategist with extensive experience reporting on technology, business, and culture for top Spanish-language outlets. Known for her ability to bridge the gap between brands and Latino communities, Susana is passionate about helping organizations craft culturally aware messaging that resonates with diverse audiences.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 169, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

With over 800 episodes of the acclaimed WDW Radio podcast, Lou dives into the essence of community building, authenticity, and the importance of focusing on what truly matters when on (or even considering) a podcast journey.

Learn About...

- The Journey of Podcasting: Gain insights into Lou's evolution from attorney to podcaster and how he navigated the challenges along the way.

- Focus and Purpose: Understand the value of knowing your "why" and how it can guide your content creation and community engagement efforts.

- Crafting Content: Lou shares his unique approach to podcasting, emphasizing the importance of creating content that resonates with both him and his audience.

- Building Community: Learn strategies for fostering an engaged and loyal audience, including the significance of authenticity and personal interaction.

- The Power of Asking: Discover how taking the initiative to reach out can lead to incredible opportunities and connections.

Our Guest...

Lou Mongello is a dynamic visionary who has built a successful career around his love for Disney. As the host of the award-winning WDW Radio podcast, he engages with a passionate community of Disney fans and empowers aspiring entrepreneurs through speaking and mentoring. Lou is dedicated to inspiring others to turn their passions into their professions, making magic happen every day.

~._.*._.~

Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 168, and if our show moves you, please share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

"Feedback is a gift and as long as you’re willing to take it."

--

In this episode, we welcome the always insightful and delightful (and newly minted Certified Speaking Professional) Dan Gingiss, CSP, to discuss the powerful intersection of customer experience and marketing. Dan dives into how exceptional customer experiences can serve as the best marketing tool for businesses.

Learn About...

- The Essence of Customer Experience: Discover how customer experience encompasses every interaction a customer has with a brand, and why feelings play a crucial role in shaping perceptions.

- Customer Service vs. Customer Experience: Understand the difference between customer service and customer experience, and how effective service can enhance overall brand loyalty.

- The Impact of Social Media: Explore how social media has transformed customer feedback into a powerful voice, enabling customers to demand better experiences from brands.

- Complaints as Opportunities: Learn why customer complaints should be viewed as valuable feedback and how addressing them can lead to improved services and stronger customer relationships.

- The Importance of Communication: Gain insights into how brands can foster better communication strategies both internally and externally to ensure a seamless customer journey.

Our Guest...

Dan Gingiss is an international keynote speaker and customer experience expert who believes that a remarkable experience is your best competitive advantage. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana. Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and he co-hosted the award-winning Experience This! podcast.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 167, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About...

- Embracing Vulnerability: Discover how Michaela's journey with social anxiety led her to create the "No Fear Networking" challenge, encouraging others to step outside their comfort zones and connect authentically.

- The Power of Small Interactions: Understand how simple acts, like complimenting a stranger, can have a profound impact on both your confidence and the lives of those around you.

- Real-Life Networking Stories: She shares her memorable networking moments, including how a single connection changed her career trajectory, and led to publishing her book.

- Navigating Online vs. In-Person Networking: Explore the differences between digital and face-to-face networking, and how to leverage both effectively to build meaningful relationships.

- Practical Tips for Overcoming Anxiety: Gain insights into managing social anxiety through actionable strategies that can help you engage more comfortably in networking situations.

Our Guest...

Michaela Alexis is a leading LinkedIn trainer and personal branding expert from Ottawa, Canada. With a viral article that launched her career, Michaela has become a sought-after speaker and educator, helping professionals harness the power of LinkedIn and personal branding. Her latest book, "No Fear Networking," offers guidance for socially anxious individuals looking to build connections and thrive in their professional lives.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 166, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey HERE.

** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About...

- The Importance of Curiosity: Discover how a curious mindset can lead to more meaningful interactions and better outcomes in both business and personal life.

- Shifting Perspectives: Angus emphasizes the significance of asking empowering questions that foster growth and understanding, rather than those that assign blame or create defensiveness.

- Building Rapport: Explore techniques for establishing strong connections with clients and colleagues by focusing on their needs and experiences, rather than solely on your offerings.

- The Role of Self-Perception: Understand how your view of yourself influences your business and personal relationships, and learn strategies to elevate your self-awareness and confidence.

- Effective Communication Techniques: Angus shares valuable insights on how to phrase questions and approach conversations to create a safe and open environment for dialogue.

Our Guest...

Angus Nelson is an executive coach and one of America's top performance strategists. He specializes in helping ambitious men find fulfillment and purpose in their lives. With clients ranging from Fortune 50 brands to celebrity personalities, Angus brings a wealth of experience and insight to the table. HIRE Angus to help you and your team.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events since 2013. Check out episode 165, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About...

- Defining Brand Identity: Discover the three key components of personal branding: self-perception, brand perception, and brand impact, and how they interconnect to shape your professional presence.

- Navigating Brand Challenges: Gain valuable strategies for managing the complexities of personal branding, especially when working within corporate environments that may stifle your individuality.

- The Importance of Authenticity: Explore how to remain authentic while curating a positive brand identity, and learn to balance vulnerability with professionalism in your messaging.

- Engaging Your Network: Understand the significance of staying top of mind through consistent communication and engagement on platforms like LinkedIn, and how to effectively share your evolving story.

- Practical Exercises for Self-Reflection: Courtney provides actionable tips for assessing how others perceive you and refining your brand through targeted feedback and introspection.

Our Guest...

Courtney Stanley is an award-winning entrepreneur, keynote speaker, and public speaking coach with a passion for empowering individuals to elevate their self-awareness and drive meaningful change. As the creator and host of the podcast "Dared to Interrupt," she engages professionals in impactful conversations that inspire growth and connection.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events for more than ten years. Check out episode 164, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About...

- The Flamingo Advantage: Discover how embracing your uniqueness can set you apart in a crowded marketplace and why it's essential to stand proud in your individuality.

- Leveraging Uniqueness: Understand how to identify and communicate what makes you and your business distinct, enhancing customer relationships and loyalty.

- Balancing Trends and Authenticity: Explore strategies for staying relevant while being true to your unique voice and values in an ever-changing market.

- The Importance of Listening: Learn how to listen to your audience to better meet their needs and create meaningful connections that foster loyalty.

- Being Your Own Champion: Gain insights into taking initiative and promoting yourself without waiting for external validation or recognition.

Our Guest...

Katie Hornor

A trip up a river and a chance encounter with flamingos in the wild sparked a lifelong mission to help entrepreneurs embrace their unique purpose and boldly live it out through businesses that are in service of their life and calling.

Katie is a prolific, award-winning author, keynote speaker, and business strategist who has empowered thousands to grow their businesses without compromising their faith, family, or values.

As a mother of five, ministry wife, Airbnb owner, and 18 year expat in Mexico, she brings a wealth of experience and passion to the stage. Her masterful use of flamingo metaphors offers a fresh perspective on uniqueness in marketing.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 163, and if our show moves you, please share it and let us know your thoughts! Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing music! Check out his music on Spotify! **

Links referenced in this episode:

• MakingaMarketerpodcast.com

Companies mentioned in this episode:

• Powers of Marketing
• ECAMM

Megan gives some of her personal background, including her unique upbringing as the youngest of nine children and how it shaped her extroverted personality and approach to learning. She reflects on her academic struggles and eventual success, highlighting the importance of leaning into one's strengths and embracing personal growth. 

Learn About... 
- Grounded Confidence: Discover how grounded confidence is important for meaningful connections. 
- Self-Assessment and Growth: Explore the idea of "I'm here to get it right, not to be right," and how self-assessment can lead to personal and professional growth. 
- Embodied Awareness: Understand the significance of listening to our bodies and how it relates to grounded confidence. 

In exploring Brown's theory, Megan explores looking at self-awareness and practice in building grounded confidence, and connecting better with others. 

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 162, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About...
- Resonance vs. Reach: Understand why focusing on resonance is more impactful than just increasing reach, and how it can lead to greater engagement and loyalty.
- Crafting Effective Stories: Discover the importance of having a defensible premise and how it can turn a good story into an effective one that drives action.
- Valuable and Original Content: Explore how to make your content more insightful and personal to stand out in a crowded marketplace.
- Developing Your Unique Voice: Learn how practice and feedback can help you refine your storytelling skills and make your message resonate.
- Asking Better Questions: Gain insights into how asking the right questions can lead to deeper understanding and more meaningful communication.

• Our Guest...
  Jay Acunzo is a seasoned storyteller and consultant who has worked with industry giants like Google, HubSpot, Mailchimp, and Salesforce. He hosts the podcast "How Stories Happen," where he explores the nuances of storytelling with renowned voices like Seth Godin and Ann Handley. Jay is passionate about helping others find their unique voice and believes that the key to effective storytelling lies in resonance and authenticity.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 161, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

As the CEO of Kenya Kelly LLC, a successful video marketing and consulting agency, Keenya shares her insights and experiences that led her to write the book "Before You Quit Your Job." With over 500,000 followers and $2 million generated in her business, Kenya's advice is both practical and inspiring.

Learn About...
- The Realities of Entrepreneurship: Understand the importance of financial preparedness and the hidden challenges of running your own business.
- Strategic Planning: Discover the significance of setting a timeline and preparing mentally and financially before making the leap.
- Building a Support System: Learn how to surround yourself with the right people and seek out coaching to fill in knowledge gaps.
- The Role of Coaching: Explore the value of investing in coaching and how to choose the right coach for your needs.
- Balancing Passion and Practicality: Find out why it's essential to balance what you love with what can sustain you financially.

• Our Guest...
  Keenya Kelly is a dynamic entrepreneur and author, dedicated to helping business owners leverage video marketing to grow their brands. Her agency, Kenya Kelly LLC, specializes in developing effective video and funnel marketing strategies, empowering thousands of entrepreneurs to achieve their business goals.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 160, and if our show moves you, please share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About... 
- Imposter Syndrome: Understand the insidious nature of imposter syndrome and how it paralyzes even the most seasoned professionals. 
- Confidence on Camera: Discover practical steps to build camera confidence and show up consistently, even when self-doubt looms. 
- Mindset Shifts: Explore powerful mindset adjustments that can propel entrepreneurs get past their fears and taking action. 
- The Power of Small Steps: Learn how breaking tasks into smaller, manageable steps can lead to significant progress and build momentum.
- Embracing Imperfection: Find out why perfection is not only unattainable but also unnecessary for success. 

• Our Guest... 
  Kendra Losee is a seasoned marketer turned confidence and visibility strategist. With an MBA and over 25 years of marketing expertise, Kendra helps business owners grow their visibility and confidence through strategic action. As the host of the Invisible to Invincible podcast, she blends NLP with business strategy to guide entrepreneurs from feeling unseen to becoming in-demand.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 159, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About...

- Defining Content Marketing: Understand the core principles of content marketing and how it differs from traditional advertising.
- Combining GA4 Data with ChatGPT: Discover how integrating Google Analytics 4 (GA4) data with ChatGPT can enhance content planning and precision.
- AI in SEO: Explore the evolving role of AI in SEO and how it can help small to medium-sized businesses rank higher in search results.
- Measuring ROI: Learn how to better measure the ROI of your content efforts by integrating data from AI tools and GA4.
- Niche vs. Broad Content Strategies: Get insights on when to narrow the focus or expand the scope of your content campaigns.

• Our Guest...
  Andy Crestodina is the CMO and co-founder of Orbit Media, an award-winning digital agency. With over two decades of experience, Andy has applied his expertise in SEO, analytics, and content strategy to drive visibility and lead generation for more than 1,000 businesses. His data-driven approaches and innovative use of AI have consistently delivered measurable impact for clients. Andy is a thought leader in digital marketing, known for his grounded strategies and keen understanding of audience behavior.

~._.*._.~
Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 158, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About...
- What is Dark Social: Understand the concept of dark social and how it impacts digital marketing strategies.
- Tracking Challenges: Discover the biggest hurdles brands face in tracking dark social activity.
- Gen-Z & Dark Social: Explore how Gen-Z interacts with brands through private messaging apps and the implications for marketers.
- Effective Tools and Techniques: Learn about the tools and techniques that can help marketers track dark social traffic beyond traditional analytics.
- The Future of Dark Social: Insights into where dark social is heading, particularly in terms of tracking, attribution, and engagement with younger audiences.

Our Guest...
Krissy Buck is the Program Director of Shock Starter, a student-led digital marketing agency, and an educator at WSU Tech. With experience as Chief Community Officer at QuiCC, Krissy expanded their user base to 77 countries in just ten months. She also serves as Vice Chair of Digital Wichita, a non-profit dedicated to educating the local marketing and business community on the latest digital marketing trends.

We recorded this one LIVE - go HERE to see us on video.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 157, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

If you're new here, we kick-off every new season with reunion shows, welcoming back each guest from the previous season. We briefly revisit their episodes and ask them one BIG question! It's always super fun, and we hope it will encourage you to listen back if you missed their episodes. This is part two of two.

The one big question:

What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners?

• Our Guests...
  Courtney Smith Kramer: Outsourced Executive Creative Director, Fractional CMO, author, and shenanigan maker. Courtney shares her experience of moving from San Jose, California to Lisbon, Portugal and the transformative impact it had on she and her husband Bryan's lives and businesses (Bryan and Angus Nelson were guests on the same episode).
  Episode 150 - Career and Living Transitions
• Gary Ware: Founder of Breakthrough Play, author, corporate facilitator, and keynote speaker. Gary discusses the importance of play in combating burnout and shares insights on how to incorporate play into professional life.
  Episode 151 - Play to Combat Burnout
• Stefan Slattery: Head of Strategy in Emerging Markets at Halo Media. Stefan talks about the evolving role of events in marketing strategies and the importance of adapting to changes in event participation.
  Episode 138 - Events as Part of Go-To-Market Strategy
• Brooke LeBeau: Owner and Creative Guru at Artfully Creative Studio. Brooke discusses the challenges and rewards of freelancing, especially after a significant life change like moving to a new city.
  Episode 135 - Freelancing and Finding Balance
• Phil Mershon: Director of Experience at Social Media Examiner and author of "Unforgettable Experiences." Phil shares his expertise on creating memorable events that leave a lasting impact.
  Episode 134 - Creating Unforgettable Experiences
• Jessica Phillips: Relationship Marketing Agency Owner at NOW Marketing Group and host of Social Media Week Lima. Jessica talks about the CARE approach to marketing and the importance of building meaningful relationships.
  Episode 143 - Exploring the CARE Approach to Marketing

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 156, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

The one big question:

What is a business lesson you have learned (positive or negative!) in 2024 that would help our listeners?

The guests who joined us...

• Troy Sandidge: Chief Strategist at Strategy Hackers, a growth marketing professional, and keynote speaker. Troy shares his journey of creative resiliency and the importance of community connections.
  

  Episode 146 - Turn Online Connections into Real Business & More
  
  

• Liz Lathan & Nicole Osibodu: Founders of The Community Factory and Club Ichi. They discuss the evolving nature of community management and the importance of fostering genuine connections.
  Episode 148 - Community as a Service
  
  
• Anne Hohenberger: A seasoned freelance writer with expertise in B2B communications. Anne provides insights on effective client management and the importance of continuous learning.
  Episode 152 - Fire-Up Your Freelance Writing

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 155, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About...

- Mindset Shifts for Success: The essential mindset changes that help entrepreneurs achieve high levels of success without diminishing their own worth.
- Balancing Ambition and Well-being: Practical strategies for maintaining personal well-being, while also pursuing big business goals.
- Holistic Marketing Approach: How to integrate various marketing elements into a cohesive strategy for more consistent and successful outcomes.
- Data-Driven Decisions: The role of data in crafting effective marketing strategies and ensuring all elements work together seamlessly.
- Actionable Steps for Overcoming Overwhelm: Immediate steps entrepreneurs can take to gain momentum and clarity in their business ventures.

Our Guest...

• Bri Seeley 
  A TEDx Speaker and award-winning business woman, Bri Seeley is The Entrepreneur Coach. She works with highly ambitious female entrepreneurs to defy reality by bringing their most unrealistic goals to life without overworking, under-living, or sacrificing themselves for their audacious visions. Bri uses a high-touch, bespoke approach to unapologetically help you design and create long-term, sustainable, and profitable success.
  
  You may have seen her winning awards for Female Entrepreneur of the Year in 2023 and Business Coach of the Year in 2020 or on any number of press outlets such as Good Morning America, The TODAY Show, Forbes, Entrepreneur, Women’s Health, and more.

Bri has a new podcast - CHECK IT OUT!

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 154, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About...

- Transitioning to E-commerce: Jeff discusses his journey from traditional marketing to e-commerce, highlighting the skills and strategies that helped him succeed.
- Choosing the Right Platform: Get valuable advice on how to select the best e-commerce platform for your business needs, considering factors like product type, shipping, and tax regulations.
- Scaling Your E-commerce Business: Understand the importance of scalability in e-commerce platforms and how to plan for future growth.
- Leveraging Social Media: Discover how to use platforms like TikTok to enhance your e-commerce strategy and build a personal brand that resonates with customers.

Our Guest...

• Jeff Howell
  With a rich background in marketing and a passion for authenticity, Jeff has carved a niche in the e-commerce industry. His mission is to help businesses integrate well-executed e-commerce solutions into their existing marketing strategies, ensuring long-term success.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 153, and if our show moves you, share it and let us know your thoughts!
Take our LISTENER Community Survey!!! HERE
** Our editor Avri makes amazing music! Check out his music on Spotify! **

Learn About...

- Transitioning to Freelance: Discover how Anne made the leap from in-house positions to freelancing and the pivotal moments that shaped her career.
- Pitching Clients: Gain practical tips on how to effectively pitch to clients and secure projects, including the importance of understanding client needs and presenting your value.
- Handling Writer’s Block: Explore techniques to overcome writer’s block and keep creativity flowing, even under tight deadlines.

Our Guest...

• Ann Hohenberger - With a rich background in B2B communications, Ann has honed her skills in branding, customer acquisition, social media, executive coaching, and content creation. Her versatile experience makes her a valuable resource for anyone looking to navigate the freelance landscape. 

Join us for a conversation filled with practical advice, personal anecdotes, and actionable tips that will inspire and guide you in your freelance journey.

~._.*._.~

Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 152, and if our show moves you, share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing
music! Check out his music on Spotify!**

• Using Play to Improve Work Life: Discover how incorporating play into your professional life can enhance creativity, confidence, and collaboration.
• Overcoming Leader Burnout: Understand the signs of burnout and actionable strategies to alleviate it through play and intentional breaks.
• Creating a Playful Workplace Culture: Learn the steps to foster a resilient, innovative, and inclusive culture by integrating play into daily routines and meetings.
• Success Stories: Hear about real-life examples of organizations that transformed their culture and improved employee retention and satisfaction through playful strategies.

• Gary Ware: Founder of Breakthrough Play and author of "Playful Rebellion," Gary is a corporate facilitator and keynote speaker with over 20 years of experience. He has partnered with top-tier companies like SAP and Intuit, using improv and playful methodologies to enhance team dynamics. Recognized as one of the top 25 emerging culture creators, Gary brings a wealth of knowledge on how play can maximize workplace success.

Join us for an enlightening conversation filled with practical tips and inspiring stories. Whether you're a leader, a marketer, or someone seeking to rejuvenate their work life, this episode offers valuable insights for everyone.

~._.*._.~

Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 151, and if our show moves you, share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing
music! Check out his music on Spotify!**

This special episode features an inspiring conversation with Angus Nelson and Bryan & Courtney Kramer, who share their bold moves to Lisbon and how it has transformed their lives and careers.

Learn About...

- The Big Move to Lisbon: Discover what inspired our guests to relocate to Portugal and how this adventurous decision has transformed their lives.
- Influence on Work: Learn how living in a new environment has reignited their creativity and influenced their professional endeavors.
- The Role of Coaching: Understand the profound impact of coaching on personal and professional growth, and why everyone could benefit from it.
- Marketing in the Age of AI: Explore how AI is revolutionizing content creation and why staying human is the ultimate competitive advantage.

Tune in for an episode brimming with insights, inspiration, and heartfelt moments as we celebrate this significant milestone. Whether you're an entrepreneur, marketer, or someone navigating life's many transitions, this episode offers valuable takeaways for everyone.

Our guests...

• • Angus Nelson: Executive coach helping entrepreneurs create a wealthy life, focusing on wholeness, wellness, and goodness. His past episode: "How to Ask the Right Questions" (4th most downloaded as of 6/25/24)
  • Courtney Smith Kramer: Author of "Be Your Creative, Sexy Self," outsourced executive creative director, and marketing strategist working with purpose-driven companies.
  • Bryan Kramer: Executive coach, keynote speaker, and author focusing on helping executives make impactful decisions for their teams and companies.
    Bryan & Courtney were on Ep.17 (last one of season one):
    "Human Marketing - Remembering WHO we are Marketing to!"
  • SURPRISE (brief!) Guest: Dan Gingiss
    Ep.44 - "Customer Experience IS Marketing" (2nd most downloaded as of 6/25/24)
    Ep. 96 - "Develop Influence Through Shareable Content" (8th most downloaded as of 6/25/24)
  
  

~._.*._.~

Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 150, and if our show moves you, share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing
music! Check out his music on Spotify!**

Networking working.

When I googled the definition of networking, the following came up: "the action or process of interacting with others to exchange information and develop professional or social contacts." And then when I looked on Dictionary.com, it said this: "a supportive system of sharing information and services among individuals and groups having a common interest."

I think the second definition is closer to the mark. Perhaps it still doesn't fully get there (for me) because it doesn't include the words consistently or regularly. Maybe in my brain it should also include - then what? But perhaps that is another word. What's a word for what you do after you have made those contacts? Working your network... Communication? Relationship-building?

You see, I think if we have regularly or consistently continued to "work our network" or kept up with people, then folks are top of mind when opportunities come about.

This week I (almost) simultaneously got a reach-out from a former colleague to catch-up and a message from a friend who has been looking for a job for a bit. The former colleague had a potential advisory/consulting opportunity for me... and my job-seeking friend was reminding me she was still out there looking.

The timing of this caused me to look and see if the colleague's company had any job openings that might work for the job-seeker, and they did. Bingo! Now, I'm not saying that means this will be a perfect match and she will get hired, but we wouldn't know if I hadn't looked.

Perhaps there is some serendipity involved here, but my point is that keeping in touch with former colleagues is a great idea - and not just when you need something. The more we stay top-of-mind, the more potential we have to help others and ourselves.

Keep building those relationships by the random reach-out, by commenting on their posts, sharing their content... and always keep an open mind about how we can help each other! Work that network. 

~._.*._.~

Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 149, and if our show moves you, share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing
music! Check out his music on Spotify!**

Learn about...
- The Spontaneous Think Tank: Liz and Nicole break down their innovative approach to facilitating peer-to-peer learning and problem-solving at events, transforming the traditional conference experience into an engaging, collaborative journey.
- Community as a Service: Discover how The Community Factory offers ongoing support to keep the spirit of community alive year-round, turning one-time events into continuous, meaningful engagement.
- Club Ichi: Get an insider's look into Club Ichi, the fastest-growing community for B2B event marketers, where industry professionals can share, learn, and grow together beyond the confines of a typical event.

Our guests...

• Liz Lathan and Nicole Osibodu are not just community builders; they are community innovators. With a vision for more authentic, participant-driven events, they've revolutionized the way we think about engagement, connection, and the power of collective wisdom in the business world. As founders of The Community Factory and Club Ichi, they've crafted a space where professionals can break free from the 'rubber chicken' circuit and dive into experiences that are both enriching and empowering.

Tune in for an episode that's not only packed with actionable insights, but also brimming with the passion and energy that only Liz and Nicole can bring. Whether you're an event professional, a marketer, or simply someone who values the strength of community, this is an episode you won't want to miss.

~._.*._.~

Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 148, and if our show moves you, share it and let us know your thoughts!

Take our LISTENER Community Survey!!! HERE

** Our editor Avri makes amazing
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Phil is not just a strategist but also an innovator, globetrotter, and soon-to-be author of "AI for Small Business," set to demystify AI for entrepreneurs everywhere. With his non-conventional approach, he has advised hundreds of brands from over 30 countries, proving that he knows a thing or two about making a mark in the digital marketing realm.

Learn about...

- Strategies for Identifying and Vetting Brand Ambassadors: Phil underscores the importance of authenticity and connection, advising brands to consider their most passionate customers as potential ambassadors.
- Measuring the Success of Ambassador Programs: Learn about the significance of tracking metrics and the nuances of content lifespan across different platforms.
- Embracing Diversity in Ambassadorship: Explore the multifaceted approach to diversity, going beyond demographics to include a variety of content creators and influencer levels.
...and so much more!

Our guest...

• Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience.
  
  As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 147! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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In this enlightening episode, we dive into the world of digital evolution. Episode 146 is a treasure trove of wisdom and wit as Troy returns to share his journey from a "baby marketer" to a growth strategist with an impressive $175 million in client revenue under his belt.

Learn about...

- The Evolution of a Marketer: Troy discusses his transition from social media marketing to growth marketing and revenue operations, emphasizing the importance of adapting and evolving in the ever-changing marketing landscape.

- Building Online Relationships: Discover his insights on turning online connections into meaningful, real-life interactions, and the significance of nurturing these relationships over time.

- The Power of Podcasting: Troy shares his experiences with his solo show "iDigress" and his new venture "Unfiltered Growth," offering listeners a peek into the future of podcasting and the potential it holds for content creators and marketers alike.

Our guest...

• Troy Sandidge is a growth strategist who builds sustainable, scalable, and profitable strategies, systems, and solutions, generating $175 million in client revenue and launching over 35 brands worldwide.
  
  The 5x Agency Builder, 3x Founder, Fractional CMO, Author, Startup Advisor, Global Speaker & Emcee, and Co-Founder of Season Three Media has over 15 years of experience helping brands drive revenue, establish brand resonance, cultivate community development, and create social impact.
  
  He is the host of the Webby nominated, Top 50 Digital Marketing & Sales Podcast iDigress and co-host of his new podcast with Christina Kay Unfiltered Growth: Real Talk on Trends & Strategies.

Grab Troy's book: Strategize Up!

We recorded this one live if you'd like to watch, HERE.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 146! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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Learn about...

• The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal branding on LinkedIn and suggests using soft words and hard words to reflect one's personal brand effectively on their profile. She encourages individuals to figure out their keywords and incorporate them into their title and the first paragraph blurb of their LinkedIn profile.
• Balancing professionalism and authenticity: We discuss finding the right balance between professionalism and authenticity on LinkedIn. She advises individuals to use common sense and consider how their employer or clients would perceive their content. She also notes that personal branding approaches may differ based on the person's industry and type of job.
• Overcoming networking challenges for introverts: Goldie highlights the challenges introverts face when establishing their personal brand and offers advice on overcoming them, particularly in networking situations at conferences. She emphasizes the importance of preparation and research, suggesting that introverts can be successful by being well-prepared emotionally and physically and by identifying potential connections in advance.

Our guest...

• Goldie Chan is a keynote speaker, author, advisor and cancer survivor. She's known as the "Oprah of LinkedIn" by Huffington Post and “Breakout Star of 2024” by LA Weekly and her creative video channel won LinkedIn Top Voice. Goldie founded Warm Robots, an award-winning social media strategy and creative agency based in Los Angeles with global clients like Adobe and Neighbor.
  
  She is nominated for “Journalist Of The Year” in 2024 and is a Senior Forbes contributor on her internationally-recognized column on “Personal Branding and Storytelling in the Digital Age,” where her articles on personal branding and storytelling are consistently page 1 ranked and used in educational institutions and business development and is working on her first book, “Personal Branding for Introverts.”

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 145! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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And... This one hurts for one of our hosts. Having to produce episodes where we talked so much about football... when your team has lost (with seconds left in overtime)... is a little painful!

It's a bonus episode where Jen and Megan not only talk about the BIG game (revisit of this 4 years ago), but we also compared the social media accounts of the 49ers and the Chiefs! Taylor's boyfriend has influenced those Chiefs numbers a smidge...

Both teams have great social media presence! We will both fight another day.

Rita Oak is the artist we mentioned who posts her drawings - check out her Twitter. 

If you'd like to SEE the fun, HERE is the video! (there were props and screen shares :)

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 144! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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Also learn about...

Measuring ROI in Relationship Marketing: We discuss the challenges of measuring return on investment (ROI) in relationship marketing. Jessika suggests tracking metrics like client retention, repeat business, and customer referrals to gauge the effectiveness of our relationship-building efforts.

Prioritizing the Right Clients: Jessika shares her experience of prioritizing clients who align with her company's values and emphasises we should focus on serving the right audience. It serves us and them when we turn down clients who may not be the right fit -- and being willing to pivot when necessary.

Our guest...

• Jessika Phillips
  Known as the Queen of Relationship Marketing, Jessika is on a mission to redefine corporate America and create something she wanted to be part of. Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision to give people with heart an upper hand. NOW Marketing Group was recognized as Inc. Best places to work 2022, is a Forbes-recognized Agency Partner, Partnered with Facebook, Google and is a certified inbound partner with Hubspot.

  NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika lives by a personal mission of helping inspire people to love more, give more and be more through authentic relating and proving doing what’s right, not what’s easy, can turn a vision into a profitable agency that produces results.

If you'd like to watch us record this one live, it is HERE. And THIS is Jessika's C.A.R.E. one sheet.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 143! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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The enemy of done is perfection and that is one of our biggest takeaways from our chat with John Loomer -- just start. 

Learn about...

- The importance of getting started and not overthinking: John emphasizes the key to creating effective short-form video content is to simply get started without worrying too much about perfection. The goal is to learn and improve with each video, so it's essential to not overthink the process and just start creating.

- Consistency and long-term trust are crucial: Consistency is super important with short-form video content. Focus on your brand's messaging and create content your ideal audience will find interesting. Building long-term trust with your audience should be more important than chasing short-term gains.

- Find the right tools and workflow for you: John uses the editing software ScreenFlow for creating short-form videos. But, every marketer has their own preferred tools, so it's important to use what you're comfortable with to help you achieve your goals. Finding a workflow that works for you and your brand is key.

Our guest...

• Jon Loomer is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014. Jon focuses on the most advanced Meta advertising topics, helping his community look good and reach their goals along the way. Jon is an accidental marketer who started his business with hopes of creating the freedom he wanted to spend as much time with his wife and three sons as he could, dedicating countless hours as a baseball coach (now retired!). He’s now taking short-form video and AI head-on as we head into this next crazy phase of marketing.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 142! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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Learn about...

- Community Building: Community should be viewed as more than just a channel or tactic, but as a group of people coming together organically around a brand or culture. Our guest shares his experiences, including when he was working at moov, where community was at the core of the company's DNA. 

- Sales & Marketing Collaboration: The discussion emphasizes the need for sales and marketing teams to work closely together. This collaboration helps bridge the gap between customer needs and company objectives.

- Customer Experience (CX): Marketers can respond to customer needs while also aligning with the company's goals. Defining the customer journey and aligning on goals are essential steps in providing a great customer experience. 

Our guest...

• Bryan McCarty
  Bryan is the Director of Marketing at Orum, the simplest API for fast, reliable payments. As a B2B fintech marketing leader, Bryan has been the founding marketer for several successful brands, including Banno (acquired by Jack Henry in 2014), Moov, and Hummingbird.
  
  As a connector at heart, Bryan gives back to the fintech marketing community through his passion project, FintechMarketers.com, a free job board helping fintech marketers discover the best fintech marketing jobs.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 141! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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**ALSO: Our editor Avri makes amazing
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Learn about...

- The Pomodoro Technique: Erik highlights the Pomodoro Technique as an effective time management strategy. This approach helps maintain focus and productivity throughout the day.

- Remote Work and Flexibility: We discuss the benefits of remote work, such as eliminating commuting time and increasing flexibility. This can lead to increased productivity and work-life balance. 

- Constantly Learning and Experimenting: Eric emphasizes the need to constantly find ways to keep productivity strategies interesting and engaging. He suggests revisiting successful strategies from the past and experimenting with new approaches. By reevaluating and adapting strategies, individuals can find what works best for them and achieve productivity and success in both their work and personal lives.

Our guest...

• Erik Fisher 

  Erik is the producer and host of the Beyond The To-Do List Podcast for over 11 years. Erik has talked with productivity experts as they share how they implement productivity strategies in their personal and professional lives. His mission is to explore all aspects of productivity as a means towards the true end goal: living a meaningful life.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 140! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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Learn about...

- How to be unique and original in your content: In today's competitive landscape, it's more important than ever to stand out by creating unique and original content. Avoid copying others or following trends blindly. Find your brand's authentic voice and create content that reflects that.

- How to use video effectively: Video is a powerful tool for engaging and connecting with your audience. Experiment with different video formats and use storytelling techniques to create compelling and informative videos. Consider repurposing your videos for different platforms and tailor them to each platform's specific requirements.

- Prioritizing goals over algorithms: Instead of obsessing over keeping up with changing algorithms, focus on creating high-quality content that aligns with your goals. Understand your audience and their needs, and create content that is helpful, informative, and entertaining. Don't feel the need to be on every platform or chase viral trends if they don't align with your brand's goals and values.

Our guest...

• Peg Fitzpatrick
  

  Peg is a prominent figure in social media marketing and an OG award-winning blogger, renowned for her innovative strategies and role as the first Head of Social Strategy for Canva. She co-authored the acclaimed book "The Art of Social Media" and has another insightful publication on the horizon. Known for her dynamic presentations, Peg has captivated audiences at leading industry events like INBOUND, ALT Summit, and Social Media Marketing World, sharing her expertise and shaping the future of social media and visual marketing.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 139! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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Learn about...
- How in-person events provide valuable opportunities to connect with professionals, expand networks, and learn from others in the industry. They are crucial for building relationships and driving sales.
- That having a well-documented tracking and reporting system is important for attributing success to events. Understanding the impact events have on the customer journey, even if the sales correlation is not immediate, is key. Collaboration between marketing and sales is crucial for effective follow-up and nurturing of leads generated at events.
- Events should be viewed as opportunities to create personalized experiences and make meaningful connections with potential customers. It's essential to focus on providing value and building brand loyalty rather than just selling. Adaptability is also crucial, as not every event or strategy will lead to immediate success; finding the right timing and approach that aligns with the target audience is super important.

Give it a listen!

Our guest

• Stefan Slattery
  Stefan is currently Head of Marketing at Cable a REG-tech startup, helping revolutionize the BaaS/Embedded Finance risk & compliance space, and before that, he was the Head of Growth at VGS, the world's largest cloud-based tokenization platform. Before entering the world of Fintech, Stefan spent 11 years leading digital and partner marketing efforts in SaaS, e-commerce, and consumer electronics.
  
  He currently lives in the White Mountains in NH and in his spare time, enjoys traveling, skiing, New England craft beer culture, and loves heading to meetups and connecting with other people in the fintech/payments scene.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 138! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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Learn about (written using Dustin's Magai tool!)...

• Different AI tools have varying strengths and limitations: We discuss the differences between GPT, Claude, and Bard. GPT is known for its creativity, but has limitations in memory and accuracy. Claude prioritizes accuracy and safety, while also having a larger memory. Bard, although initially underwhelming, is expected to improve over time.
• Integration of multiple AI models can maximize their strengths: Guest Dustin mentions that Magai integrates multiple AI models, allowing users to leverage the strengths of each. This approach can potentially enhance the overall capabilities and effectiveness of AI tools.
• Surrounding oneself with positive and supportive people is important: Dustin shares a personal business challenge and emphasizes the significance of having positive and supportive individuals around him. This highlights the importance of building a strong network and seeking support from others during challenging times. The episode concludes with a reminder to reach out for help if needed and to remember that difficult times are temporary.

Our guest

• Dustin W. Stout
  Dustin is an entrepreneur, AI enthusiast, and Founder at Magai. Since starting his blog in 2011, Dustin has built a successful career as a full-time digital marketing consultant, speaker, and has created numerous products that help digital creators accomplish more. His current focus is Magai (maj-eye)—the world's best AI tools in one place.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 137! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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Jodi shares her personal journey into HR and discusses the importance of human skills (soft skills), in addition to hard skills. She provides tips on how to work well with recruiters, including building relationships with a few key recruiters, offering assistance to recruiters, and proactively reaching out to hiring managers.

Jodi also advises us how to handle interviews, such as preparing beforehand, asking insightful questions, and sending prompt thank-you notes. It might sound like common sense, but apparently it isn't as common as we would think.

Whether you are on the hunt at the moment or not, it's all super useful info for everyone.

Our guest

• Jodi Knittle is a human resources professional with a history of success influencing the strategic direction of organizations. She offers an exceptional ability to quickly assess employee strengths and weaknesses, and building teams aligned with organizational visions.
  
  Recognized as a trusted partner to business stakeholders who excels at driving cultural transformation to further organizational growth, Jodi intuitively identifies high-quality talent through recruiting efforts, which is critical to advancing the missions of companies. She plays a vital role in developing business strategies and delivering critical support to executives and employees. And she has a talent for uncovering business drivers that deliver a significant fiscal impact.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 136! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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Learn about...

• Diversifying income streams: Brooke emphasizes the importance of professionals re-imagining their approach to supplementary income streams. She encourages creatives to explore their hobbies and other passions to find ways to incorporate them into their business or side hustles.
• Balancing full-time work and side projects: Brooke provides tips for effectively managing side projects while working full-time. These include setting realistic timelines, being proactive with project management, and learning to say no when necessary.
• Overcoming career challenges: Brooke shares her experience of being hired for one job, but having her priorities change, leading her to take on a completely different role. She emphasizes the importance of adaptability and finding the positive aspects in such situations, as they can provide valuable skills and experiences.

Our guest

• Brooke LeBeau is a creative marketing professional based in Austin, TX and owner of Artfully Creative Studio. Her origins are in graphic design and filmmaking with professional experience in both marketing and fine arts.
  
  Brooke has a Bachelor’s degree in graphic arts and film production from the University at Buffalo and a Master’s degree in fine art from New England College, setting her up as a jill of all trades with a background in branding, digital and print media, websites, events, social media, content design, and consumer products.Brooke is passionate about skills diversification and advocates for professionals reimagining their approach to supplementary income streams.
  
  In 2022 Brooke formalized her freelance business and to-date, Artfully has served over 20 clients and delivered hundreds of projects. Artfully focuses on providing a smooth, results-based client experience that turns ideas into a tangible project plan.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 135! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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Our guest on this episode has made it his life's work to not just plan events. He wants to create experiences... and ones that are unforgettable.

Phil Mershon has been doing just that for years, and on this episode he explains the art and science that is involved. We discuss lessons through the years that have taught him how, sharing examples of events that have made an impact.

He also wrote a book about all of it - listen to this show, and you'll surely want to scoop up a copy - HERE. 

Our guest

• Phil Mershon
  Phil is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of "Unforgettable: The Art and Science of Creating Memorable Experiences."

Events are an essential part of the marketing mix! Look for more shows on how to do them well.

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 134! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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More new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?"

We also want some feedback from YOU, our listener... Tell us what YOU THINK - here.

Group 1

• Julie Riley
  Ep. 118 - Livestream Your Podcast with Julie Riley
• Jeff Sieh
  Ep. 114 - Live Marketing NEWS & Broadcast Podcast Collab with Grace Duffy & Jeff Sieh

Group 2 

• Lindsey Bowshier
  Ep. 112 - Clarity on Agency Traction & Growth with Lindsey Bowshier
• Dave Bruno
  Ep. 121 - What is the Value & Future of ChatGPT with Dave Bruno

We hope you get some new insights and laughs (the video is HERE if you would like to see all the trials and tribulations with tech issues--our editor Avri really earned his $ on this one!), and that you're motivated to go back and listen to their episodes if you haven't just yet. 

We also tease the next episode with a very special guest Jen and I both have worked with!

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 133! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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Megan and Jen are super excited to bring you a value-packed season seven. We are going to mix it up a bit AND we want feedback from YOU!!!

Tell us what YOU THINK - here.

One thing hasn't changed -- we are kicking off a new season with a value-packed reunion episode. On this one we brought back six guests from last season to review their episode, with a twist of new insights... and everyone answers "what is the biggest business challenge you've overcome and how did you do it?"

GROUP 1

• Rachel Bruce
  Ep. 128 - Exploring the Ever-Changing Marketing Landscape
• Cass Cooper
  Ep. 129 - Marketing in the Age of Trolls (and Counter-Cultural “wars”)

GROUP 2

• Jim Fuhs
  Ep. 111 - Broadcast on Amazon Live (guested w/Chris Stone)
• Madalyn Sklar
  Ep. 122 - Twitter Talk 

GROUP 3

• Danny Monzon
  Ep. 123 - Humanize Your Brand Through Chat Automation
• Jeremy Linaburg
  Ep. 119 - Nurturing a Community on TikTok 

~._.*._.~

Take our LISTENER Community Survey!!! HERE

Making a Marketer is here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode 132 - the 1st of Season 7! And share if you enjoy our show. Let us know what you think (again, link above!) https://bit.ly/mamITuneNEW

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Marketers classically have shiny object syndrome, and admitting it is the first step, right?

This episode covers all elements of the bird app, Threads (more on this than we expected), social media in general, and events. Meg Coffey is THE preeminent digital marketing expert & event organizer in Australia, hailing all the way from Texas.

We had so much fun -- three marketers with the gift of gab makes for a fast-paced, insightful, and exciting conversation!  

Our guest

• Meg Coffey is an internationally recognized social media and digital marketing strategist, hailing from Texas and now proudly based in Australia. Known as the “Texstralian,” Meg combines her exceptional work ethic, calculated risk-taking, and remarkable communication skills to lead the way in digital empowerment.
  
  As the founder of State of Social, Australia's largest social media conference, and #SMPerth, a go-to source for the latest news and a vibrant community in the digital space, Meg is dedicated to keeping businesses ahead of the curve.
  
  With a deep understanding that digital is essential in today's business landscape, Meg's expertise extends far beyond the hospitality and tourism sectors she works with thru her agency Coffey & Tea. She specializes in transforming the fear of social media into confidence and excitement about leveraging technology for tangible results.
  
  Meg actively contributes to the digital marketing community as a sought-after speaker, lecturer, and panelist. Her thought leadership has led to judging industry awards and being recognized as one of Australia's Top 50 Small Business Leaders in 2017. Notably, Meg was also a finalist for Campaign Brief's prestigious Ad Person of the Year award in 2021 and 2023.

Meg's book reco: "No Filter: The Inside Story of Instagram" by Sarah Frier

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We are "Making a Marketer"... in all ways. Check out episode 131 - the last one of Season 6! Please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

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"But if we're posting valuable content -- that people can consume just bite-sized pieces of -- or get that discrete value from just by scrolling through, we're going to increase our impressions. And then over time, ultimately, drive more traffic to our site or increase conversions from those impressions."

The creator economy continues to evolve and Amanda Natividad will help us to be refreshing! Join us to explore a modern way to approach content marketing.

Our guest

Amanda Natividad
Amanda is VP of Marketing for audience research startup, SparkToro. In her spare time, she writes a marketing newsletter called the Menu (with over 10k subscribers) and teaches Content Marketing 201. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.

Resources from Amanda:

Original post on Zero-Click content

Being refreshing, not different 

Zero-Click marketing

Amanda's book reco: "Lost and Founder" by Rand Fishkin

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 130 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced.

"I think the biggest thing right now is we're in a really crazy space that we've never been in before, with everyone having access to so much information, so much misinformation, so much disinformation, that it is really, really hard for marketers to accurately and effectively not just target the group they want to speak to, but reach and break through."

We get pretty deep about how marketers should look at inclusive strategy & language, authenticity, and awareness.

Cass' Book Reco: Inclusion on Purpose by Ruchika Tulshyan

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 129 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

Determining a title for an episode where we talk about growth, demand, account-based, and field marketing was a challenge, but saying "ever-changing" really does put it succinctly.

Our guest on this one is in the thick of it all as head of marketing in her current role. How we drive growth (sales) and create demand for the things our companies are selling is ever-changing and we talk through it all.

Our guest

• Rachel Bruce is Senior Director of Marketing at Moogsoft, an AIOps company, where Rachel leads the marketing function. Prior to Moogsoft, Rachel and Megan worked together at FinTech start-up (VGS) where she oversaw Demand generation. Rachel spent time in cybersecurity, along with the indirect channel. She has more than 10 years of marketing experience, mostly within cybersecurity and SaaS companies.
  
  Rachel resides in the Chicago suburbs with her husband and 2 sons.

Rachel's book reco: The Catalyst: How to Change Anyone's Mind

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 128 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

We know video is important, and on this episode we learn so much about what a "simu-live" is, important elements of your recording environment, show prep, and more.

Whether you've already been doing live video or not, this is a great episode to get you thinking through the strategies and tactics that are important to focus on!

From Marisa - Freebie: The Ultimate Live Stream Prep Checklist: liveshowprep.com

Our guest

• Marisa Cali has managed and grown her own consulting business since 2015 and embraces the benefits (and challenges!) of the work-from-anywhere lifestyle.
  
  In April 2020, she launched the Live on Social Now Productions division of her marketing consulting business which blends her love of tech, project management, and creativity.
  
  Over the last 4 years, Marisa has had the pleasure of working with exceptional corporate and educational institution partners to execute virtual events, exclusive fireside chats, inspirational keynotes, video podcasts that build community, and corporate events that don't suck! In May she launched Resilient Events, along with Jon Harris, on 100TV network, the one-stop destination for exclusive weekly shows by independent creators. Resilient Events highlights the constantly changing world of events, its highs and lows, and why that's led them to believe that resilience is a foundational mindset for success in events, business, and life.

Marisa's book recos:

"The 4 Agreements" by Don Miguel Ruiz

"Selling Boldly" by Alex Goldfayn

VIDEO: We recorded this one live (naturally!) if you'd like to watch it.

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 127 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

Our guest on this episode has based the foundation of her agency on this principle, which is grounded in communication theory.

Brooke Sellas and her team use research to inform the strategies they create for their clients. On this episode she does an excellent job of talking us through how they get their clients results.

Megan and Brooke also nerd-out a bit on comm theory and the three of us laugh. A lot.

Our guest...

• Brooke B. Sellas
  
  Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social media customer care. Her marketing mantra is “Think Conversation, Not Campaign” – and she believes in it so much that she wrote a book on it called, Conversations That Connect. She’s also a Co Host of the CX Engine Show and teaches Digital Marketing courses (online) at the University of California, Irvine.

Brooke's book reco: "Teenage Wastebrand" by Evelyn J. Starr

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 126 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

The rapid clip of updates from the platform has been challenging to keep up with, and Jenn is always on top of it, sharing with her community and followers what we should all know about the platform.

On this show we discuss timely updates and evergreen tips that everyone can use to maximize their brand presence on the platform.

Our guest...

Jenn Herman, Owner/Founder of Jenn’s Trends

• Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business.
  
  Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, Entrepreneur, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “The Ultimate Guide to Social Media Marketing.”

Jenn's book reco: "Conversations that Connect" by Brooke Sellas (an upcoming guest!)

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 125 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

Capturing the attention of an audience or a potential client is a skill that can take people many years to hone. There's a psychology to what people respond to, and Stephanie has it completely dialed-in.

"The meaning of communication is the response that you get."

We learn a lot about how to think about communication on this episode -- get your note taking devices ready!

Our guest...

• Stephanie Garcia is a live video strategist for brands and entrepreneurs–from moonwalkers to MasterChefs–who want to go from unknown to unforgettable. A digital marketing expert with 15 years of ad agency experience, she has helped thousands of her clients and students get on the Fascination Fast Track™ to ignite their ideas and become confident on camera.
  
  With her proven system, clients discover how to create crave-worthy content, get audiences buzzing with excitement, and how to deliver a spell-binding presentation that hooks viewers in. Her client, MasterChef Claudia Sandoval, drove 178K downloads of her book from her first live stream within 24 hours. She’s also coached astronaut Jessica Meir and her team for a live interview in space.
  
  Named as one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

Stephanie's book reco: "Sleight of Mouth" by Doug O'Brien.

If you'd like to watch us record this (we livestreamed it), the video is HERE.

And if you'd like to check out her previous episode - 24 - it's HERE. 

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 124 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

Our guest Danny does a great job of differentiating "chat automation," "messenger marketing," and "chatGPT," and how they work through the sales funnel and beyond.

The technology is important, but it's also fundamentally important that we are humanizing our brand voice through these chat automations.

"Another one of my mantras that I live by is don't try to automate anything that you've been unwilling to get good at doing manually. Otherwise, you will automate failure."

He talks us through why most bots are not doing their intended jobs -- because of the humans behind them -- so that's becoming more important as more people and brands are using these tools.

Our guest...

• Danny Monzon
  From NYC nightclub promoter to Award-Winning agency founder, Danny specializes in chat automation, building customer retention strategies that humanize a brand's voice. He's a two-time speaker at the Midwest Digital Marketing Conference in St. Louis, at Social Media Day Jacksonville, and at multiple virtual summits.

Danny's book recos: "The Presentation Secrets of Steve Jobs"
"Talent is Overrated" by Geoff Colvin

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 123 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

Our guest on this show is THE preeminent expert on Twitter, so we just had to have her back on the show. She previously was with us on episode 45 to talk about the relevance of the platform, and this time we talk about the latest changes and how to utilize it.

We recorded this one LIVE if you'd like to watch the video.

So much fun!

Our guest...

• Madalyn Sklar is a serial entrepreneur, community builder, and leading Twitter marketing expert. With 27 years of digital marketing experience and 18 years of social media marketing under her belt, it’s no surprise she’s been ranked the #1 Social Media Power Influencer in Houston. Each week Madalyn hosts the #TwitterSmarter Twitter chat that brings people together in an active one hour discussion revolving around Twitter marketing. Since launching more than seven years ago, it has reached over 15 billion impressions.
  
  Madalyn also hosts three weekly audio rooms in Twitter Spaces. And she interviews leading social media and marketing experts for her TwitterSmarter podcast and co-hosts the All Things Audio podcast with Suze Cooper. Huffington Post has named Madalyn one of 50 Women Entrepreneurs to follow.

Madalyn's book reco: Arlan Hamilton's book "It's About Damn Time"

Tools:

- SUPER cool tool she recommended to track Twitter Spaces recordings (there are podcast tools too!): Flowjin.com

- And HERE is the discoverability tool for Spaces she shared with us

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 122 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

Actually, it made big news with announcements from Google and Microsoft the week we recorded this episode about ChatGPT, in particular (recorded / multicasted on Feb. 9, 2023).

Indeed, how to differentiate human from machine... What that looks like or whether it's even necessary? This is something we will all be discussing and debating as these tools continue to emerge.

We would love your feedback on this episode! Email megan @ powersofmarketing.com. 

Dave's article: “The Rise of ChatGPT: Is This Retail’s Stop Typing Moment?”

Our guest

• Dave Bruno

  Dave has spent more than 30 years marketing technology to global retail and supply chain organizations. His resume includes stints with Aptos Retail, Blue Yonder, Red Prairie, and GERS. He has built his brand by helping businesses identify and take advantage of opportunities where technology intersects with industry challenges and consumer behaviors. And ChatGPT technology, despite all the hype and hyperbole, clearly has the potential to impact every business on the planet. He joins us today to help us separate the hype from the reality and see if there’s really a there, there.

Dave's book reco: ANYTHING written by Seth Godin.

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 121 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

An agency that is woman-founded and owned, AND has a focus in a specific (male-dominated) industry is super inspirational.

From a "we didn't even have a computer" start, to being a full-scale branding, PR, and digital agency more than three decades later, these two ladies have an amazing team and so much insight to share with us.

Wichita IS Aviation, and so is Greteman Group... the Aviation marketing pros.

Our guests

• Sonia Greteman, Creative Director, Chair of the Board, & Founder of Greteman Group

  Whether increasing a client’s market share, connecting with new audiences or championing community engagement, Sonia helps clients achieve maximum altitude. Challenging designers and writers to dig deeper, think smarter. Three decades of helping build brands puts Sonia in demand outside the office, too, serving on multi-disciplinary teams, promoting culturally rich, visually satisfying environments.

  Steady, managed growth means clients don’t get lost in the shuffle. They know their brand managers and that Sonia’s directly involved. Almost three decades of helping build some of the world’s best-known brands has put Sonia in demand.

• Ashley Bowen Cook, President of Greteman Group
  

  Ashley grew up in aviation. 

  And she has advanced through the ranks over 19 years. As the head of business development, she puts her extensive aviation background to good use securing clients such as Clay Lacy Aviation, JetHQ, King Aerospace and Vantis. She has helped lead the firm's ongoing evolution to stay abreast of marketing innovations. She understands how to communicate a brand's essence and achieve a vision.

  Today, she gives back to the industry and community as the first female chair of the Wichita Aero Club. The Wichita Business Journal selected her as 2008 40 Under 40 and 2021 Marketing Award honoree.

Sonia's book reco: "A Big Life" by Mary Wells Lawrence

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 120 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

Our guest on this show illuminates all the ways TikTok can be used to drive community through short-form content. We discuss the vibe on TikTok and how Instagram Reels and TT are different in the type of creator and how the videos are created.

People are more collaborative and connected on TT than just about any other platform these days! If you hang out in the comments, you will learn so many different perspectives.

Jeremy and his agency have been driving engagement by building community for his clients on this platform, so he is the perfect guest to teach us about all this awesomeness!

Our guest

• Jeremy Linaburg, Co-Founder & Owner of Wholesome Media

  Jeremy is a social media and community-building nerd. After undergrad, he loved marketing so much that he got his master’s in marketing from the College of William & Mary. As the owner of Wholesome Media, he works with clients worldwide on organic social media strategy and community management.
  
  He has worked with Andrew and Pete from #TeamAtomic, International keynote speaker Andrew Davis, and several small businesses to help them power their digital brands. The communities he has helped manage are the #ChatAboutBrand Twitter Chat, the #AfricaTweetChat Twitter Chat, and the Social Media Pulse Facebook group. Jeremy currently lives with his wife, Abby in Winchester, Virginia, where they are always doing something active and giving back to the community that gave so much to them.

Jeremy's book reco: "Creativity, Inc." by Ed Catmull

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 119 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues! https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editor Avri makes amazing
music! Check out his music on Spotify!**

Our guest on this one gives us great tips for preparing for a clean show, how you can pre-record a live video broadcast, whether there is a "green room" involved, and more.

Also... Our co-host Jen Cole got engaged - congrats to Jen and Tim! 

Our guest

• Julie Riley
  Julie is a social media strategist with 15 years of experience in digital marketing. She is the Social Media and Community Manager at StreamYard where she manages a community of over 25k members. Julie is passionate about building community, teaching others the power of live video, and providing solutions tailored to what each client needs.

Julie's book reco: “Personality Isn’t Permanent” by Benjamin Hardy

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 118 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops... Also, share with your friends & colleagues!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

**Our editor Avri makes amazing
music! Check out his music on Spotify!**

What is a personal brand?

"I like to think of it as the version of you that lives in other people's heads."

Our guest on this episode gives us many examples of what she has done to create, develop, and hone her own personal branding over the years. We can learn a lot from this pro who has made helping others with personal branding her business.

Do you know what your personal brand is?

Our guest

• Christine Gritmon

  Christine empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it—she'll teach you how! She's spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly podcast, Let's Talk About Brand, and its companion Twitter chat, #ChatAboutBrand. She’s also the senior editor of the Social Media Pulse Community, a one-stop destination for social media professionals to receive training, tips, conversations, and connections.

Christine's book reco: "Everybody Writes" - 2nd edition by Ann Handley

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We are "Making a Marketer"... in all ways. Check out episode 117 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

**Our editor Avri makes amazing
music! Check out his music on Spotify!**

Our guest on this episode is already using GA4 and does an amazing job of helping us understand what it is, why the changes, and how to look at things through the transition. 

Even if analytics is "not your bag," this show is still super helpful in understanding what's going on with Google and how our information is being handled as users also.

Our guest

• Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal.
  
  Her YouTube page and her Facebook page are also great resources.

Brie's book reco: "Bad Ass Your Brand" by Pia Silva

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We are "Making a Marketer"... in all ways. Check out episode 116 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

**Our editor Avri makes amazing
music! Check out his music on Spotify!**

Having alignment of sales, marketing, and customer success across the FULL customer lifecycle is a way to be more efficient across all departments, and Rev Ops helps you get there.

We discuss how this might be a potential solution as we could be approaching a recession. It doesn't take more staff -- Rev Ops is based around using your staff smarter across the entire organization. 

Community also comes into the chat, and so much more.

Our guest...

• Lindsay Martin-Bilbrey, CMP
  A lover of ice sculptures and integrations, Lindsay aims to make revenue ops, events, and technology easier for you (and your participants) to use and participants to enjoy. She brings nearly 20 years experience helping brands create experiences that leave lasting emotional impressions, while solving real business problems using a thoughtful mix of strategy, creativity, and innovation.
  
  Lindsay is an accomplished speaker, event professional, and marketer, with work featured in the New York Times, EdWeek, Personify TV, and the Association Research Lab. Lindsay and her company have worked with brands including ICIMS, Hubspot, Ford Motor Company, Sirius XM, National Restaurant Association, Bell Helicopter, Harvard Business School, Event Marketer, and IMEX.

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We are "Making a Marketer"... in all ways. Check out episode 115 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

**Our editor Avri makes amazing
music! Check out his music on Spotify!**

We wanted to have Jeff Sieh and Grace Duffy from "Social Media News Live" on our show to talk about how they consistently do a weekly live broadcast that becomes a podcast. And they wanted to have us on to discuss the latest crazy marketing news... So we did it together and called it a "Marketing Power Panel"! 

Jen and Megan recorded this live on Jeff and Grace's Social Media News Live show on Friday, Nov. 4th -- the week Elon Musk took ownership of Twitter. We discuss the implications of that, along with other marketing news, and insights about what's going on in digital marketing.

We then asked Jeff and Grace questions about doing a live show that is a consistent force, advice for someone just starting out, and got their recommended business books for our listeners!

Jeff's book reco: "Creativity, Inc." by Ed Catmull
Grace's book reco: "Building a Second Brain" by Tiago Forte

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We are "Making a Marketer"... in all ways. Check out episode 114 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our editor Avri makes amazing music! Check out his music on Spotify!**

She has made it her mission to help businesses create FOMO to drive brand and product awareness and event attendance. She and Jen talk about how you can actually help drive buzz and awareness by using the hashtag even if you aren't in person at an event.

Showcasing products by creating your own "Truman Show" is also a top tactic... Check out how she thinks you can do that and more through pre-FOMO, during FOMO, and post-FOMO!

Also, May King has a giggle you will never forget.

Our guest...

• May King Tsang 

  May King Tsang is the original FOMO Creator helping you to bridge the gap between Social Media and PR for your product or service launch, webinar, festival or conference.

  She does this by creating Live Social Media Content on your best performing platforms.

  She interviews speakers, attendees, sponsors and conference hosts to generate buzz and excitement for your business.

  May King is also a live community manager for digital challenges, enriching your challenge to help attendees go from participant to buyer.

  And if you’d like a one-off interview or interview series based on your area of expertise to showcase your authority in your industry, yep she can do that too!

May King's book reco: "How to Win Friends and Influence People" by Dale Carnegie

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We are "Making a Marketer"... in all ways. Check out episode 113 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our editor Avri makes amazing music! Check out his music on Spotify!**

Lindsey Bowshier is president of a media company she is part owner of, and through years of being part of a growing agency, she and her team have implemented “traction” and the “Entrepreneurial Operating System (EOS).” She shares what that is and how her agency is using it successfully.

Her agency Tribute Media is also a HubSpot agency partner, so she shares how inbound marketing works for both her company and their clients. They’ve always had a big focus on user experience and HubSpot helps them accelerate things.

So many ideas shared through her own experience for those who own their own business or are considering it.

We also hear a bit about how they implemented a 4-day workweek! 

Our guest...

• Lindsey Bowshier 

  Lindsey is the president of Tribute Media, an inbound marketing agency and HubSpot partner in Meridian, Idaho (Boise for those of you who just know the one city in Idaho). Tribute Media helps businesses grow online through creating a web presence that attracts visitors, converts leads, and delights customers.

  Since implementing a 4-day workweek for Tribute Media at the beginning of 2022, Lindsey uses her extra time off to travel to visit family & friends, and to see as much live music as possible.

Lindsey’s book reco’s:

“Rocket Fuel” by  Gino Wickman and Mark C. Winters
“Traction: Get a Grip on Your Business” by Gino Wickman
CliftonStrengths by Gallup

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We are "Making a Marketer"... in all ways. Check out episode 112 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio.

Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's also good to diversify.

Their book recos:

- How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke 

- Conviction Marketing by Kelly Roach

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 111 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

We revisit their episodes and ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?"

Our guests are amazing humans (if we do say so ourselves!), and this gives you a taste of that--you will want to listen to their episodes if you haven't, and revisit them even if you've already listened. 

On this one...

Rain Bennett

• Episode 101: "Turn Your Tragic Flaw into Your Super Power" 

Jen Cole

• Episode 105: "Social Media Manager & MaM Co-Host Jen Cole Becomes the Guest"

Julia Jornsay-Silverberg

• Episode 106: "Empowering Online Authenticity"

Cass McMann

• Episode 88: "Personal Branding Can Drive Sales (& SO Much More!)" 

We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them.

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 110 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

This moment isn't something we envisioned when we got going with this show in 2017, but we are so happy to be here, and that so many people are listening because they're getting value from each and every conversation.

On our reunion shows (2-parts!), we invite the previous season's guests back and revisit their episodes. We also ask them one BIG question... This time the question is "What's the number one business lesson you've learned since March of 2020?"

Their insights are so expansive and enlightening! We always get more than we bargain for with our fantastic guests.

Group 1

Angus Nelson

• Episode 90: "How to ask the right questions"

Richard Porter

• Episode 108: "Connection through the
  Human Interaction of Events"

Group 2

Dan Gingiss

• Episode 96: "Develop Influence Through
  Shareable Content"
  
  ...And back to 2019 he was on Ep. 44:
  "Customer Experience IS Marketing"

Elisa Camahort-Page

• Episode 95: "How to Engage Positively with Press/Media" 

We hope you enjoy these conversations and that it sparks you going back to listen to their episodes if you missed any of them.

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 109 (1st show in season 6!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

Megan and Jen speak with two of the managing directors of the agency who give us insight into why the connections we make face-to-face are a pivotal part of the "digital to human" experience. We also get a little advice for agency owners and have a few laughs (standard).

This was an epic way to close out season 5! Thank you for listening and PLEASE provide any feedback or suggestions you may have via DM on our Twitter @MakeAMarketer. And season six is on the way… 

Our guests...

• Craig McCartney - Managing Director and Co-Owner of UK-based Chief Nation

  Craig is a technology enthusiast with over 17 years of experience in the marketing, advertising, and technology industries. Part of his role as one of the three Managing Directors of Global B2B Agency Chief Nation is managing the sales and marketing side of the business across the UK, US, and EU. Another aspect of his role has him hosting events and he has spoken at hundreds of technology-focused C-suite events, at conferences and webinars, and on podcasts. On a personal level, he loves sports and plays golf regularly. He is often training for some sort of endurance activity (mainly triathlons).

• Richard Porter - Managing Director and Co-Owner of UK-based Chief Nation

  Richard has worked for Chief Nation since its early days and has helped it grow from a few people renting spare desks in another company’s office, to the thriving agency it is now. Richard has performed most jobs in the agency, but is now the Managing Director responsible for the company’s finances and operations. Richard is a keen jogger and enjoys walks with his dog Cecil, watching box-sets, and mixing electronic music of various genres. Richard also enjoys going to see his favourite DJs perform in venues around the world, combining his love of music and travel.

Craig's book reco: "It’s Not About How Good You Are, It’s About How Good You Want to Be" by Paul Arden

Richard's book reco: "Will it Make the Boat Go Faster" by Ben Hunt-Davis

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 108 (final show in season 5!) - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

As someone with a podcast about marketing, I actually get more questions about podcasting than about marketing! One of the very first pods I ever listened to was this guest's event industry show called Meetings Podcast. I know him because we were also industry colleagues and he shares with us how he got started, in addition to how things evolved. 

Also, Mike's now more than a podcaster -- he's helping his clients develop and produce shows that are making an impact. Who better to have on to teach us about this topic?!

Our guest...

• Mike McAllen has been podcasting since 2007 and wants to give others a voice through podcasting.
  
  His company Podcasting4Associations helps associations and companies engage with their members and listeners on their audiences' time and terms. Mike has had a varied career working as a  firefighter/EMT, in corporate meetings, events, and as a media producer. He lives in Oakland California with his 2 dogs, 2 cats, his 5-year-old daughter, and beautiful wife.
  

Mike's Book Recos:
- The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber
- Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 107 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

They are intertwined!

We all need some sunshine in our lives and our guest on this one is that -- sunshine, personified. She shares why it's important to be our true selves online... hence, the "anti-highlight reel" encouragement!

You will be better for learning from JJS.

Our guest...

• Julia Jornsay-Silverberg - #AntiHighlightReel creator, brand manager at Now Marketing Group, speaker, and dance party enthusiast; she helps people show up unapologetically.
  
  Julia is a social media enthusiast who loves to excite, inspire, and motivate people to cut through the digital clutter by being authentic and vulnerable online. She has a diverse background working for The Buffalo News, the Buffalo Niagara Partnership, and Telesco Creative Group. As the 2018 recipient of the “Emerging Alumni Award,” granted by the University at Buffalo School of Management Alumni Association, Julia has more than 10 years of experience working in digital marketing, and is known for delivering powerful presentations that leave people feeling excited and empowered.

Julia's Book Reco: Big Magic by Elizabeth Gilbert on Audible – listen to it vs reading it, per Julia!

If you are interested in hearing more about Now Marketing Group's Social Media Week Lima, head to the event website.

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 106 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Jen is a consummate community-builder and marketing professional. We talked about her career path, what this podcast has taught her as a professional, how it is to have the role of social media manager, and so much more.

Get to know Jen in a different way than you have before!

Her guest wish list she shared includes Tyler Anderson of Casual Fridays... and THE Jay Baer.

Our guest...

• Greteman Group and co-owner of X-Stand Standing Desk

  
  Jen gives brands a voice. With a background in social services, fundraising, event planning and marketing, she is a creative at heart and co-host of this podcast, hosting marketing professionals from all over the world.

  Her strongest passion is teaching brands how to build loyal fanbases around their brand, to build truly devoted communities. She strongly believes we need to keep the human element in our marketing strategies!

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 105 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Video has also gone through an evolution, and our guest on this episode has had his finger on the pulse of video strategies for a long time.

Rob Balasabas talks through where we've been and where he thinks we're going with video and some really solid strategies we should look at.

It's a fun convo - we would love to know what you think!

Our guest...

• Uscreen

  “Video Entrepreneur” Podcast where he talks to some of the top creators and industry experts about how they’ve built their businesses using videos. 

  Rob is a content creator at heart, he publishes tutorial videos and livestreams on his Coffee with Content Creators.” He runs a successful private membership called “CreatorsTV” using the Uscreen platform.

  When he’s not working, Rob is a husband and a dad, loves to drink coffee, and explore new places with his family.
  
  

Rob's Book Recos:
- Undistracted by Bob Goff
- Good to Great by Jim Collins

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 104 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Every Monday, with one exception since February 8th of 2021, I have posted a “Monday Musing.” These musings are typically a story that include what I see as a business lesson. Sometimes they are just about something interesting intended to get people thinking! In this episode I talk about two that have really resonated with people on social media, and I also talk about progress and recognition in the meetings and events industry after two difficult years (the meat of this "sandwich").

Optimal Confusion 

Have you considered confusion can make you smarter? That it might fire-up a part of your brain that might have been dormant? This will get you thinking!

Events Progress

We are absolutely NOT where we were in 2019, nor should we be. We have had our challenges, but the progress the meetings and events industry is making AND recognition of those in it is important to talk about! There is data to support the progress--more can be learned on this episode of the Trade Show Talk Podcast - Episode 7 with Doug Emslie -- CEO of Tarsus and Kai Hattendorf -- CEO of UFI.

Awe & Wonder

You might not believe in symbolism, but you'll probably still think what happened to me was pretty cool. Do you ever just sit with yourself in the quiet? Amazing things can happen, and when they fall in line with a book you are reading? Even better! This resonated with a lot of people.

Our guest?

• Do you know me? Let's connect! Here's my latest bio...
  Megan Powers is a creator and strategist who thrives on helping people learn. She has spent the majority of her career working in meetings and events, primarily serving in planning, sales, and marketing roles. Working for software companies, in a venue, in event production, and then running her own marketing agency all served as a foundation for her latest venture. She is now working for Event Marketing Partners as Senior Director, Corporate Event Marketing. 
  
  Megan has loved hosting and producing podcasts since 2016–she thrives on hearing stories and lessons from guests who get us all thinking in a different way. Her podcast Making a Marketer has been going strong since 2017, and she is delighted to be hosting Trade Show Talk for TSNN.
  

Megan's Book Reco (again): "Atlas of the Heart: Mapping Meaningful Connection and the Language of Human Experience"

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 103 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! THIS show was edited by Megan:)**

Our guest on this episode has such a clever way of pulling content from where you wouldn't consider. Not only that, but her business name and the way she approaches strategy with her clients involves a sports reference! Such an interesting way and, of course, Megan always appreciates sports references. :)

We know developing solid relationships are the key to building trust in our marketing and sales. Have you considered "writing for the relationship" as a way to approach your content?

Amy gives us some really solid tactics and strategies we can put to work right away!

Our guest...

• Amy Knightley - Founder & Chief Strategist @ Savvy Mudder
  
  Amy is a marketing strategist who helps professionals design stronger connections and expand their reach. She’s best known for her gritty approach to problem solving and shifting peoples’ perception of what marketing looks like. Her consulting firm, Savvy Mudder, helps clients shift growth trajectories by analyzing datasets to listen and then build audience-centric processes and channels.

Amy's book reco: great on the job by Jodi Glickman

~._.*._.~

We are "Making a Marketer"... in all ways. Check out episode 102 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Our flaws can ALSO help create stories, and Rain has made it his mission to help people tell great stories. This is a different look at communication and finding that story, in addition to helping us reframe those limiting beliefs.

Turn that obstacle into an opportunity.

He gives us a deal on his OWN book as well - you gotta listen all the way through for that!

Our guest...

• Rain Bennett
  

  
  Rain is a two time Emmy-nominated filmmaker, writer, keynote speaker, and storytelling coach with over 15 years of experience producing documentary films. With his company Six Second Stories, he helps purpose-driven companies and organizations create short-form, heartfelt video stories to motivate their audiences to take action.

  His films and articles have been seen around the world and he hosts a weekly podcast called The Storytelling Lab. His mission is simple: to teach people how to leverage storytelling to grow their communities, deepen their connections, and maximize their impact in minimal time.

Rain's book recos: The War of Art by Steven Pressfield

We are "Making a Marketer"... in all ways. Check out episode 101 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Can you believe she used to think writing was boring? For real.  

She went from thinking she had to write about herself to writing stories about things that happened that delighted her… from thoughts, emotions, feelings… to the ridiculous stuff that goes on that she can tell stories about.

Ann has so much to teach us, and if you know who she is, you already know this. If you have not discovered her just yet, you’re in for an even bigger treat with this one. 

"I don't think writer's block is really a thing. I think that when we say we have writer's block, it's usually something else."

We talk about how to track content back to revenue, how we should reframe content as a mechanism to hone our relationships with clients and prospects over time, and so much more. 

Are you listening to your audience? Your audience will tell you what content is and isn’t working!

There are so many valuable nuggets and this EPIC episode… Even a brief chat about NFTs for good measure. 

Our guest...

• Ann Handley
  

  As the world's first Chief Content Officer, Ann Handley speaks and writes about how you can rethink the way your business markets.
  
  Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies.
  
  She is a speaker, author, and member of the LinkedIn Influencer program. She’s the author of the Wall Street Journal best-seller on business writing, "Everybody Writes," and the co-author of the best-selling book on content marketing, "Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business."
  
  A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of digital marketing news and commentary.

Ann's book recos:

• The New Rules of Marketing and PR by David Meerman Scott
• Linchpin by Seth Godin

We are "Making a Marketer"... in all ways. Check out episode 100 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

It's also important within organizations to be clear on the common purpose of the organization... and that everyone has the same values. Ask value-based questions when hiring!

We talk a lot about leadership and how we show up - if you work with or FOR people, this is the show for you.

Our guest...

• Mel Kittle
  

  Mel is an expert at communication that earns trust. She understands how to create strategies that have immediate, meaningful impact. With more than two decades of experience in strategic communication and leadership and a unique educational combination of a Master of Business (Marketing) and a Master of Public Health, Mel is a valuable asset to leaders and teams that want achieve real connection and sustained engagement.

  Clients rave about Mel’s sharp insight, her ability to simplify the complex and her capacity to mobilise people and ideas so they can increase their visibility and influence.

  Mel has been recognised in the leadersHum 2022 Power List of the Top 200 Biggest Voices in Leadership.

  She is the host of podcast This Connected Life and author of The Social Association. Her second book Fully Connected is due out in mid-2022.

Mel's book reco: "Together" by Dr. Vivek Murthy

We are "Making a Marketer"... in all ways. Check out episode 99 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

It really does come up so frequently on this podcast! Our guest on episode 98 has a different approach to helping people FIND stories that are compelling.

Stories live where you may not realize, and the "Story Catcher" helps us understand that and more on this insightful episode. 

Our guest...

• Chad Illa-Peterson
  Following a hardcore snipe hunt, botched pizzeria robbery, two years in a bear suit, and several moments atop a 6-foot unicycle, Chad Illa-Peterson (aka The Story Catcher) discovered the compelling power of stories. Today, Chad helps you find and craft the stories you didn't even know you had to create deeper connections and open a portal of belonging.

Chad's book recos: Storyworthy by Matthew Dicks
Cumulative Advantage - Mark Schaefer’s (past MaM guest!)

We have a new website coming SOON - MakingAMarketerPodcast.com
(not quite live at time of publishing)! 

We are "Making a Marketer"... in all ways. Check out episode 98 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

After a very interesting few weeks the lessons for this episode were not difficult to pull out!

• Being snowed-in taught me one...
• The never-give-up mentality of my QB / team taught me another...
• And, finally, after quite a few "new" adventures being kicked off in '22 - there was another...

This is another solo show with host Megan - just about 12-minutes again! Let us know what you think and lessons you might have learned by tweeting at us or via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter accounts.

Megan's Blog - she's a writer too (blog post on this ep to come)!

Book reco (read while being snowed-in!): Atlas of the Heart by Brene Brown

We are "Making a Marketer"... in all ways. Check out episode 97 -- and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Our guest on this episode is a friend of the show who was a guest back in Season 3 (episode 44!) -- we discussed how customer experience really is marketing. This is Dan's wheelhouse and he shares so many amazing examples with us about how word-of-mouth marketing really is the best kind.  

“A great customer experience strategy is the best way to get people talking about a brand.”

Our guest...

• Dan Gingiss 

  Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover, and Humana.

  Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and is the host of two shows, the Experience This! podcast and The Experience Maker LinkedIn live show.

His book reco: Big Little Breakthroughs by Josh Linkner

We are "Making a Marketer"... in all ways. Check out episode 96 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Interestingly, the advice she gives for engaging with press has much in common with the advice she gives for having productive conversations with people with whom we may disagree. 

You'll be able to put this knowledge to work right away - whether you work with the press / media or not!

Our guest...

• Elisa Camahort Page 

  Elisa was the Founding COO of BlogHer, Inc. She and her co-founders took BlogHer from grassroots movement to national women’s media brand. After bootstrapping for two years, they raised four rounds of VC funding and achieved exit by acquisition.

  Through BlogHer’s community practices and her own, Elisa built community, grew a business, and championed inclusivity in words and action at the intersection of content, community, and commerce. 

  Elisa’s past speaking engagements include TEDx, SXSW, and the headquarters of Coca-Cola, Google, LinkedIn, and Logitech. 

  Her writing has appeared in the Wall Street Journal, Fortune, Mashable, San Jose Mercury News, and FoxNews.com.
  
  Elisa's course - genConnectU
  Her book - Road Map for Revolutionaries: Resistance, Activism, and Advocacy for All

Her book recos: Caste by Isabel Wilkerson
The Empathy Edge by Maria Ross
Radical Empathy by Dr. Terry Givens

If you'd like to watch the video to see us do this live - here.

We are "Making a Marketer"... in all ways. Check out episode 95 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

And if we are serving ourselves first - checking in and taking care of ourselves first - we can then be there for our clients, our businesses, our people in a more impactful way.

SO much inspiration on this one!

"What the mind believes, the body receives."

Our guest...

• Candice Denise 

  Candice is a Creative Director & Wellness Curator. With over ten years in the event planning industry, she is known for creating and curating memorable social experiences for clients. She took the logistics skills, project management, and creativity she gained from the event industry, evolved and created CD Creative Loft, working with high achieving, ambitious women to help them nurture their well-being + achieve & maintain a lifestyle of wellness. 

  Being a wellness advocate, she is sharing her journey - to inspire others through personal reflections and life lessons. She recognizes the importance of taking care of one’s well-being (mind, body and soul). She’s fueled by a passion to connect with, fuel and embrace one’s true self. Currently based in Maryland she’s a proud alumna of Johnson C. Smith University and a member of Zeta Phi Beta Sorority, Incorporated.

Around the 39-minute mark Candice talks about her love of sunsets - host Megan then changed her Zoom background to a sunset -- this is what she thanks her for! :) (BTS info)

Her book reco: Year of Yes by Shonda Rhimes

The GLOW She-eo Community

We are "Making a Marketer"... in all ways. Check out episode 94 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Understanding how and why we think can really help us as we work in marketing / business - and in LIFE. Creating disruption or including an element of surprise is one way to make our marketing more memorable. We talk about this, the power of sleep, dreams, and more on this brief and value-packed episode.

Tim was recommended to us, and he delivered -- getting our brains really working on this one!

His book: Unleash Your Primal Brain: Demystifying how we think and why we act. And you can get a chapter of his book by email to see what you think - HERE!

Our guest...

• Tim Ash 

  Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization.

  Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.

  For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency. Tim helped to create over 1.2 billion dollars in value for companies like Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, Humana, Siemens, and Cisco.

His book reco: Never Split the Difference by Chris Voss
(2nd time it's been recommended!)

If you'd like to watch the video - we recorded this one LIVE.

We are "Making a Marketer"... in all ways. Check out episode 93 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

She joins us all the way from Ireland, imparting not just lessons about Twitter tactics, but also about business lessons more broadly, including examples of how she has grown as an entrepreneur. 

She is known as the "Tweeting Goddess," and you will absolutely understand WHY!

The viral tweet she told us about is HERE.

Our guest...

• Sam Kelly 

  Sam is a Twitter expert, author, speaker, social media consultant, and Director of Women's Inspire Network. One of the top Twitter experts as named in many global lists, Sam Kelly is a super connector and award winning business woman.

Her book reco: Little Book of Twitter Magic by Samantha Kelly

Bonus: The Daily Reflections  

We are "Making a Marketer"... in all ways. Check out episode 92 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Our guest Dr. Allana Da Graca helps us get out of our heads on this one!

Her first book is quite inspiring - Tomorrow Can't Wait: An Inspirational Book Offering Persistence for a Lifetime.

Harvard Business Review article mentioned on the show.

Our guest...

• Dr. Allana Da Graca 

  Obsessed with building authentic engagement, Dr. Allana helps people share their genius without apology. This has a major influence on their perception and ability to reach new milestones. She helps remove tech overwhelm and makes complicated processes become tangible steps that make goal attainment possible.
  
  Having helped more than 20 thousand individuals through her 23-year tenure as a Professor and Communication expert, she has been featured in FOX News, NBC, BNN, WERS, WMUA, Dorchester Reporter, Boston Globe, The TEDx stage, WBOC, Shoutout Atlanta, Atlanta Voyage, EPOCH Times, and the UMASS Daily Collegian. She has been awarded the Robert C. Ford Fellowship, Martin Luther King Civic Leader Award, Laureate International Appreciation, and many more. 

  Her book reco: Expert Secrets Power Your Profits by Susie Carder
  
  

We are "Making a Marketer"... in all ways. Check out episode 91 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

When we enter a conversation with curiosity and an open mind, it’s disarming. It shows the other person that you value their thoughts and feelings, and it opens the door to trust. When we ask the right questions, we create an entirely different dynamic, and Angus gives us the tools to get started.

More than likely you'll listen to this episode more than once -- there's so much GOLD in this one!

Our guest...

• Angus Nelson 

  Angus is a men’s executive coach, one of America’s top performance strategists and Founder of Evolve Men Coaching. He helps ambitious men find fulfillment for a life of meaning and purpose. His past clients include members from Fortune 50 brands to celebrity personalities while also speaking at headquarters for America's top brands such as Walmart, Coca-Cola, BMW, Disney, Whole Foods, and Adobe. Angus is married with three children and lives in Nashville, Tennessee with their 2 bougie dogs.
  
  GIFT from Angus: "7 Questions to Change Your Life"
  His book reco: Expert Secrets by Russel Brunson
  His Instagram is a great place to follow / connect with him!

We are "Making a Marketer"... in all ways. Check out episode 90 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Megan had a BIG birthday recently and through that adventure there were a few things that occurred to her that are life / business lessons. It's just about 12-minutes long, and she also did the editing herself on this one, so please forgive if it's a little less smooth than normal:).

Let us know what you think via DM on the @MakeAMarketer Twitter or @MeganPowers Twitter (she also gives her email you can get if you listen).

Megan's Blog - she's a writer too!

Book recos:
Cumulative Advantage - Mark Schaefer’s (past MaM guest!) new book
It’s Not Just Who You Know by Tommy Spaulding

We are "Making a Marketer"... in all ways. Check out episode 89 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

"...so when you think you work for a company, you're really working in the best interest of them. And, unfortunately, some organizations just don't put their people at the center. And so we as individuals have a responsibility to ourselves, I believe, to put ourselves at the center of what we do. And so your brand is doing that -- in every way..."

Truly, this episode gets DEEP in a way you might not expect, given the title of the show. We would LOVE to hear what you think! If you comment on our Twitter, we would love, love, love that! 

"...be brave and put your authentic self in the world... the world needs you."

Our guest...

• Cass McMann 

  Cass McMann is the principal and founder of Know Better, Do Better Consulting - an organizational development firm relentlessly focused on building inclusive cultures while streamlining institutional processes. Cass partners with clients to create cultures that thrive in business because of their inclusivity. Know Better Do Better Consulting builds upon what clients do well while filling in the gaps of what is unknown to streamline processes, building healthy corporate culture, and creating a sense of belonging.
  
  Because when organizations know better, they do better.
  
  Her twenty years as an award-winning sales and hospitality professional has fueled her passion for people, processes, and organizational culture. Her superpower is making sense of what may feel like chaos while developing business practices that put people at the center. The future of successful businesses hinges on their organizational ability to maintain a space where their members are seen, valued, respected, and protected.

Cass' Blog - please check it out -- so much good stuff!

Her book reco: You, Inc.- The Art of Selling Yourself by Harry Beckwith and Christine Clifford

We are "Making a Marketer"... in all ways. Check out episode 88 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

We're continuing the reunion tradition with part two of our season five kick-off with this one. The funniest and "not approved for public consumption" stuff went on behind the scenes while we had some technical difficulties, and it's chock-full of great nuggets from every guest! "Quotables" as Jen says.

In this second part we have brought together (10 people!) Rob & Kennedy, Dennis Wakabayashi, Dorothea Bozicolona-Volpe, Chris Craft, Nathalie Gregg, Alexis Heinrich, Melissa Majors, Judi Fox, and Gary Ware!

We check in to recap their episode and have them answer "one big question"...

This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?" 

The result is a very insightful and lively conversation!

GUESTS & their episodes from season four:

Rob & Kennedy - Mastering Email Marketing, Ep. 66

Dennis Wakabayashi - TikTok - Top Platform Worldwide - Ep. 79

Dorothea Bozicolona-Volpe - How a Marketer Turned Tragedy Into Triumph - Ep. 83

Chris Craft - Crafting Creative Copy Writing - Ep. 67

Nathalie Gregg - The Power of Twitter Chats - Ep. 62

Alexa Heinrich - Absolutely Accessible Marketing - Ep. 75

Melissa Majors - Inclusivity as a Business Advantage - Ep. 84

Gary Ware - Transforming Culture - Ep. 59

Judi Fox - Captivating Clubhouse - Ep. 80

We are "Making a Marketer"... in all ways. Check out episode 87 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

We started a tradition when heading into season two of having reunions of the previous season's guests, and it's the highlight of doing this show for us!

In this first part of the season four reunion we have brought together Troy Sandidge, Gary J. Nix, Jim Fuhs, Diana Richardson, Kendra Losee, and Christina Garnett!

We check in to recap their episode and have them answer "one big question"...

This time: "What is the biggest business lesson you've learned through this (ongoing) pandemic that will help you (and our listeners) forevermore?" 

The result is a very insightful and lively conversation!

GUESTS & their episodes from season four:

Troy Sandidge - Marketing Strategy, Ep. 65

Gary J. Nix - Challenges in Media Communication - Ep. 76

Jim Fuhs - How to Build a Livestreaming Show - Ep. 69

Diana Richardson - Scintillating Search Tips (SEO) - Ep. 74

Kendra Losee - Marketing CBD - Ep. 60

Christina Garnett - Visual Intelligence - Ep. 71

We are "Making a Marketer"... in all ways. Check out episode 86 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is made possible by Powers of Marketing - emPOWERing strategic communication :::

** Our show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

This episode is dedicated to our beloved Elizabeth Glau who was a co-host of this show for the first two seasons. She lost her battle with metastatic breast cancer on July 19th, 2021. She was an incredible soul and was an integral to our success from the start.

------------------------

Video content remains HOT. And, many people are still hesitant to create videos. Chuck Moran of Bald Guy Studio and Online Video Mastery has some incredible tips for how to create videos (that don't suck) using your smartphone. This awesome BONUS episode is worth the 30-minutes based on all the tool tips alone. My guess is you'll also want to take Chuck's course because he is just so good.

Take his class! Learn more and use this link for a discount (coupon code mpowers100off and they’ll get $100 as friends of our podcast). You'll be creating (or improving) your videos in no time.

Our guest...

• Chuck Moran 

  As Owner and Chief Bald Guy at Bald Guy Studio, Chuck has over 40 years experience in graphic design and marketing communications, including website design, branding, social media and print design for organizations of many sizes.

  The pandemic brought opportunity. Chuck’s team was hired to create a Zoom training to help artists teach classes online, and he recently developed a workshop to show members of a state association how to create videos with their smartphones. Those projects have now become courses under his new brand, Online Video Mastery..

  A graduate of the University of Virginia, Chuck is a native and resident of Charlottesville, Virginia where he operates his businesses between family activities and walking his dog, Rocky McDuff.
  
  

Watch the video of this episode, recorded live: BONUS, Ep. 85

We are "Making a Marketer"... in all ways. Check out episode 85 -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

We rounded out season four with a deep and truly enlightening conversation about inclusivity in leadership with Melissa Majors!

This discussion shed light on the ties between emotion and actual physical pain, what it means to truly lead with a mind for inclusivity, and the idea that inclusion really does fire up our spirits. 

Melissa has published a book that should be required reading for every human. If you haven't heard her speak, you are in for a treat with this final episode of season four!

“Inclusion is more than a moral obligation - it’s a competitive advantage.”

Her book:The 7 Simple Habits of Inclusive Leaders - A guilt-free guide on how to boost innovation and performance by involving others equally

Our guest...

• Melissa Majors, “The Inclusive Leadership Expert” 

  CEO of Melissa Majors Consulting, she is an innovator and optimizer of education, inclusion, & leadership strategies. She has dedicated her career to maximizing the business impact associated with these areas of focus.

  The team at Melissa Majors Consulting has extensive experience and a proven reputation for driving better business outcomes through innovative and inclusive strategic planning. They bring deep expertise in improving profitability and innovation, boosting organizational performance, and optimizing inclusion strategies. Melissa formally studied strategy and innovation at Harvard University.

  Melissa is a crowd-pleasing speaker who masters brain-friendly talks that engage her audiences and spark not just inspiration, but action as well.

  She is featured in publications such as Forbes Magazine, Smart Meetings, The Meeting Professional, NorthStar Meetings Group’s Eventful Podcast, The Event DR, and on the keynote stage at events such as Meeting Professional International’s WEC, The Northwest Event Show, Catalyst Events, Legg Mason’s DEI Conference, and many more.

Her book recos:

• Chris Voss: Never Split the Difference: Negotiating As If Your Life Depended On It 
• Brene Brown: Braving the Wilderness

Check out the LIVE Video if you'd like to watch us chat.

A couple of great blog posts by Melissa:

• Exclusion Literally Hurts
• Inclusion Confusion

We are "Making a Marketer"... in all ways. Check out episode 84 (last ep of season 4!) -- and please take a minute to follow, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Hearing the journey of someone who has had such an interesting career that was ALSO greatly impacted by a personal tragedy will get you thinking.

One of our live viewers of this broadcast said "I was hanging on her every word!" We think you will too.

Our guest...

• Dorothea Bozicolona-Volpe 

  Dorothéa was born in New York City to French and Italian parents. Her Father’s passing caused her family to move to Europe where she became somewhat of a nomad. She‘s lived in Italy, France, Germany, Japan, Sweden, The Netherlands, and the UK.

  Dorothéa is a strategic digital marketing executive who is fluent in four languages and specializes in developing business through digital, influencer, and social media marketing for the world’s most memorable brands. She teaches marketers and business leaders how to increase value and develop strong relationships between brands and fans.

  There are 4 distinct areas of her business, Social Espionage - eCommerce, Employer & Personal Branding, Enterprise Social Networking, and Marketing Strategy 

  She’s also an avid skateboarder who tweets to relax. 

Her Ted Talk - https://www.youtube.com/watch?v=Vjy9X-sXVJg

Her book recos:

• Unleash Your Primal Brain – Tim Ash (who will be a season 5 guest!) - a great book for business, relationships, personal development – operating system for human beings.
• Radical Alignment – Alexandra Jamieson and Bob Gower -  a proven “Low Drama, High Joy” method for productive, empathy-based communication and collaboration for ANY relationship -- business, personal, or otherwise.
• BONUS Book: Marketing Rebellion by Mark Schaffer

Check out the LIVE Video if you'd like to watch us chat.

We are "Making a Marketer"... in all ways. Check out episode 83 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

The options we have in marketing to reach our customers and prospects continues to evolve, as does the capabilities chat marketing provides us.

SO much strategy AND tactics covered on this show! AND, Instagram opened up chat automations the day we recorded, so we get a "hot off the presses" update on the capabilities from Kelly. This is one you WILL replay and you'll quote it if you're having trouble convincing clients to bring chat marketing into their digital marketing plans.

She shares several tools too - you gotta listen to learn what they are to get them all!

Our guest...

• Kelly Noble Mirabella 

  Kelly is an international speaker and sought after Digital marketing educator with more than 14 years of digital marketing experience. With a flair for fun, Kelly brings her unique and engaging style to her Baby Got Bot training videos and Messenger campaigns. As owner of Stellar Media Marketing, Kelly has worked with some of the best brands in the digital space. Partnering and working with companies like AgoraPulse, Kerwin Rae, Bot Tools and Restream.io, Kelly brings the fun, and a great experience to any project. Kelly is known for creating clear and easy to follow tutorials and guides to help people tackle the world of Messenger Marketing and beyond. Kelly is also the Trainer for ManyChat and a Bot Tools Ambassador.

Kelly's Previous Eps.:

Episode 23: AI Chatbots

Episode 16: Live Streaming, along with guest Chris Strub

Her book reco: The YouTube Formula by Derral Eves

Discount time! Kelly's ManyChat PRO Discount code: Kellyfreemonth

We are "Making a Marketer"... in all ways. Check out episode 82 -- and please take a minute to subscribe, rate, & review us on iTunes & get each ep. when it drops!

https://bit.ly/mamITuneNEW

::: This episode is sponsored by Powers of Marketing - emPOWERing strategic communication :::

** Our NEW show music is provided by our
GIFTED editor, MUSICIAN, Avri.
Check out his song, "Too Close"! **

Also - social media has evolved quite a bit. Do you think it has become more challenging to manage? We cover that!

Our guests...

• Troy Sandidge 

  Troy is a marketing strategist, social media technician, dynamic speaker, interviewer, investor, and Twitter aficionado who has made a name for himself as a provider of crucial marketing-focused inputs that generate effective outputs and designed outcomes for growing SMBs and national multi-billion dollar enterprises.

  ​As a former Vice President of a creative agency and former Chief Strategy Officer of a brand agency, he has served as a strategist for various clients worldwide, helping them reach on average quadruple the return on investment via successful yet simple marketing systems. Troy has a reputation for being proficient at establishing brand identity, expanding brand reach, and increasing profitability through social media, video, and digital marketing strategies that emphasize storytelling using his D.A.R.T. Marketing Methodology™.

• Dai Macdonald - Social Media Specialist at Shaky's Pizza 

  Dai is a social media, content, writing, and marketing strategy addict who still doesn't believe her job is a real thing. Storytelling is her jam. Whether it's through a blog post, a video or an image -- she loves creating captivating content that doesn't just get the message across, but gets attention.