<![CDATA[MAKING IT TO MARKET - WITH DAHLIA KELADA]]>996701a9-7ee1-518f-b7f9-0ca6cabc461aWed, 16 Aug 2023 12:57:15 +0000Captivate.fmMaking it to Market - Dahlia Keladahttps://artwork.captivate.fm/353000f5-23ee-4aaf-8292-e12ef9e6cac9/CCflO2xqDCUgy4Fiv9kx9PxC.jpgMAKING IT TO MARKET - WITH DAHLIA KELADAMaking it to Market - Dahlia KeladaMaking it to Market - Dahlia KeladaOn the "Making it to Market" podcast, we discuss everything about brand inception and product/service creation through to commercialization. Industry experts and business owners are invited to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.https://makingittomarket.comnoserialnopodcastE26 BONUS: Intellectual Property, Patentability, Reverse Engineering & Litigation - Joseph SchilleciE26 BONUS: Intellectual Property, Patentability, Reverse Engineering & Litigation - Joseph SchilleciWell, we’re back again with Jody Schilleci. He is the attorney that you need to know. He is the expert on cannabis and CBD regulation, and all things supplements, food and drinks, and topicals.

Anyway, so you’ve got to check out episodes 23, 24 and 25, because Jody shares his insights on all these things, and man, have I learned a lot! I decided to pull this out as its own separate bonus episode; because well, it’s just important and necessary that we have this discussion. Because it’s all things intellectual property, patentability, reverse engineering. What happens if someone steals your intellectual property?

Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.  

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Copyright 2023 Making it to Market - Dahlia Kelada

]]>Well, we’re back again with Jody Schilleci. He is the attorney that you need to know. He is the expert on cannabis and CBD regulation, and all things supplements, food and drinks, and topicals.

Anyway, so you’ve got to check out episodes 23, 24 and 25, because Jody shares his insights on all these things, and man, have I learned a lot! I decided to pull this out as its own separate bonus episode; because well, it’s just important and necessary that we have this discussion. Because it’s all things intellectual property, patentability, reverse engineering. What happens if someone steals your intellectual property?

Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.  

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Copyright 2023 Making it to Market - Dahlia Kelada

]]>5a1012c8-2731-4a92-a3e2-a60358592aa4Tue, 15 Aug 2023 00:00:00 -050017:13nofull2626Making it to Market - Dahlia KeladaE25 (Part 3) Supplements as Food, Energy Drinks, CBD Drinks - Joseph SchilleciE25 (Part 3) Supplements as Food, Energy Drinks, CBD Drinks - Joseph SchilleciAre you thinking about creating supplements in the form of food or drink? Today’s episode is the last episode in a 3-part series. If you missed the first two, I highly recommend you go back to check them out. I’m back with Jody Schilleci, an attorney who specializes in dietary supplements, cbd/hemp, food/beverage, cosmetics and health and fitness industries. 

In this episode, we discuss supplements in the form of food and drinks, including energy drinks and CBD drinks. Jody shares insights into the FDA process for new-dietary ingredients, as well as adulterated and illegal food additives. We also discuss supplement facts vs food facts and labeling. We also talk about false advertising related to sugar and calorie count.  

Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.  

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Sponsor: Wellevate.me/dahlia-kelada

Sponsor: Salve Naturals

]]>Are you thinking about creating supplements in the form of food or drink? Today’s episode is the last episode in a 3-part series. If you missed the first two, I highly recommend you go back to check them out. I’m back with Jody Schilleci, an attorney who specializes in dietary supplements, cbd/hemp, food/beverage, cosmetics and health and fitness industries. 

In this episode, we discuss supplements in the form of food and drinks, including energy drinks and CBD drinks. Jody shares insights into the FDA process for new-dietary ingredients, as well as adulterated and illegal food additives. We also discuss supplement facts vs food facts and labeling. We also talk about false advertising related to sugar and calorie count.  

Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.  

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Transcript

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

Mentioned in this episode:

Looking for Guests & Artists

Sponsor: Wellevate.me/dahlia-kelada

Sponsor: Salve Naturals

]]>d94470f6-a93f-4d1b-8436-3f771236fe1cTue, 15 Aug 2023 00:00:00 -050038:29nofull2525Making it to Market - Dahlia KeladaE24 (Part 2) Creating a Private Label Dietary Supplement Brand - Joseph SchilleciE24 (Part 2) Creating a Private Label Dietary Supplement Brand - Joseph SchilleciAre you considering creating or selling supplements? Today’s episode is the second episode in a 3-part series, you’ll want to hear them all. We’re back with Joseph, aka Jody Schilleci, an attorney who specializes in dietary supplements, CBD/hemp, food/beverage, cosmetics and health and fitness industries.  

Today Jody will share some insights into things you probably haven’t heard about yet. He’ll answer questions like … How do you start a private label supplement brand? What products are classified as dietary supplements? And, what claims can I make? What are structure function claims? You’ve heard about FDA but should you consider the Federal Trade Commission? Do you need to conduct clinical trials? Can you leverage someone elses’ clinical data?  Do manufacturers have responsibility on other people’s claims made to a product? Product endorsements.

Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.  

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Transcript

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

Mentioned in this episode:

Sponsor: Salve Naturals

Sponsor: Wellevate.me/dahlia-kelada

Looking for Guests & Artists

]]>Are you considering creating or selling supplements? Today’s episode is the second episode in a 3-part series, you’ll want to hear them all. We’re back with Joseph, aka Jody Schilleci, an attorney who specializes in dietary supplements, CBD/hemp, food/beverage, cosmetics and health and fitness industries.  

Today Jody will share some insights into things you probably haven’t heard about yet. He’ll answer questions like … How do you start a private label supplement brand? What products are classified as dietary supplements? And, what claims can I make? What are structure function claims? You’ve heard about FDA but should you consider the Federal Trade Commission? Do you need to conduct clinical trials? Can you leverage someone elses’ clinical data?  Do manufacturers have responsibility on other people’s claims made to a product? Product endorsements.

Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.  

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Transcript

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Show Website

Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

Mentioned in this episode:

Sponsor: Salve Naturals

Sponsor: Wellevate.me/dahlia-kelada

Looking for Guests & Artists

]]>1e5fd6ff-1865-40ee-aa42-854666b39323Tue, 15 Aug 2023 00:00:00 -050028:38nofull2424Making it to Market - Dahlia KeladaE23 (Part 1) Cannabis and CBD Regulation from an Attorney's POV - Joseph SchilleciE23 (Part 1) Cannabis and CBD Regulation from an Attorney's POV - Joseph SchilleciAre you in the hemp and cbd industry or a consumer of these products? In today’s episode, we’ll get some input from a cbd and hemp attorney who will answer some of your burning questions. Such as, how are the products that I’m making categorized and regulated according to the FDA? How can the pharmaceutical approved drug Epidiolex affect my cbd business? Are the products I’m making fit into the dietary supplement category?

We’ll get all those questions answered and more. This episode is part of a 3-part series, you’ll want to check them all out.    

Today’s guest is an attorney who has represented businesses for over 20 years in the dietary supplement, cbd/hemp, food/beverage, cosmetics and health and fitness industries.  

 

Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.  

Musical Guest: Faith Lee

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Support the Show!

Show Website

Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

Mentioned in this episode:

Looking for Guests & Artists

Sponsor: Wellevate.me/dahlia-kelada

Sponsor: Salve Naturals

]]>Are you in the hemp and cbd industry or a consumer of these products? In today’s episode, we’ll get some input from a cbd and hemp attorney who will answer some of your burning questions. Such as, how are the products that I’m making categorized and regulated according to the FDA? How can the pharmaceutical approved drug Epidiolex affect my cbd business? Are the products I’m making fit into the dietary supplement category?

We’ll get all those questions answered and more. This episode is part of a 3-part series, you’ll want to check them all out.    

Today’s guest is an attorney who has represented businesses for over 20 years in the dietary supplement, cbd/hemp, food/beverage, cosmetics and health and fitness industries.  

 

Guest: Joseph (Jody) Schilleci, Owner/Attorney Schilleci & Tortorici, P.C.  

Musical Guest: Faith Lee

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Support the Show!

Show Website

Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

Mentioned in this episode:

Looking for Guests & Artists

Sponsor: Wellevate.me/dahlia-kelada

Sponsor: Salve Naturals

]]>af16cd8b-961c-4000-a025-c9eb675fe510Tue, 15 Aug 2023 00:00:00 -050036:53nofull2323Making it to Market - Dahlia KeladaE22 The new FDA MoCRA regulations that will affect your personal care, cosmetic and topical business - Dahlia KeladaE22 The new FDA MoCRA regulations that will affect your personal care, cosmetic and topical business - Dahlia KeladaThis episode is introduces probably the most important piece of information that will have a profound impact on your business, especially if you are selling or making personal care products, skin care, and other topicals. So yes, to all my hemp customers, this will apply to you as well.

It's time to talk about the FDA and the new guidelines for cosmetic products. I will put out other episodes later for FDA labeling guidelines and product claims, but I need to share the hot potato topic which is the new cosmetic act that's about to slap us all in the face. It's called the Modernization of Cosmetic Regulation Act (MoCRA).

I'll break today's discussion into 5 notable topics to consider from the new MoCRA regulations, and this includes facility and product registration, GMP and product safety testing, adverse event reporting and recalls, labeling and product claims, and we'll discuss who may be exempt from certain parts of MoCRA.

If you're like me, you'll probably take a few deep breaths listening to the news in this episode. But don't worry, you're not alone, and I am working on something big that will help you with this transition so you can focus on your business and not the regulatory chaos that's about to come.

Please subscribe to this Making it to Market podcast to keep current on MoCRA and the new project I'm working on that will help your business make lemonade out of these FDA lemons.

Important Links


Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>This episode is introduces probably the most important piece of information that will have a profound impact on your business, especially if you are selling or making personal care products, skin care, and other topicals. So yes, to all my hemp customers, this will apply to you as well.

It's time to talk about the FDA and the new guidelines for cosmetic products. I will put out other episodes later for FDA labeling guidelines and product claims, but I need to share the hot potato topic which is the new cosmetic act that's about to slap us all in the face. It's called the Modernization of Cosmetic Regulation Act (MoCRA).

I'll break today's discussion into 5 notable topics to consider from the new MoCRA regulations, and this includes facility and product registration, GMP and product safety testing, adverse event reporting and recalls, labeling and product claims, and we'll discuss who may be exempt from certain parts of MoCRA.

If you're like me, you'll probably take a few deep breaths listening to the news in this episode. But don't worry, you're not alone, and I am working on something big that will help you with this transition so you can focus on your business and not the regulatory chaos that's about to come.

Please subscribe to this Making it to Market podcast to keep current on MoCRA and the new project I'm working on that will help your business make lemonade out of these FDA lemons.

Important Links


Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Show Website

Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>94e554dd-37f8-41ce-8e78-745a09d07d66Sun, 23 Jul 2023 04:30:00 -050001:05:09nofull2222Making it to Market - Dahlia KeladaE21 BONUS: Choosing a Copacker over In-House Production - Kaurina's Kulfi Ice Cream - Aman SinghE21 BONUS: Choosing a Copacker over In-House Production - Kaurina's Kulfi Ice Cream - Aman SinghTo make or not to make ... that is the question. When is it the right time to outsource manufacturing? Kaurina's Kulfi CEO, Aman Singh explains the drivers for his decision.

Guest: Aman Singh, Kaurina's Kulfi

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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]]>To make or not to make ... that is the question. When is it the right time to outsource manufacturing? Kaurina's Kulfi CEO, Aman Singh explains the drivers for his decision.

Guest: Aman Singh, Kaurina's Kulfi

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Copyright 2023 Making it to Market - Dahlia Kelada

]]>2ad01605-23c3-4e30-8029-4b6c2031561eThu, 27 Apr 2023 06:00:00 -050011:43nofull2020Making it to Market - Dahlia KeladaE20 BONUS: Advice for Working with a Broker - Kaurina's Kulfi Ice Cream - Aman SinghE20 BONUS: Advice for Working with a Broker - Kaurina's Kulfi Ice Cream - Aman SinghAre you thinking of getting the help of a distributor to get faster and wider distribution of your brand? When is it the right time to get a broker/distributor involved? How do you choose one? Kaurina's Kulfi CEO, Aman Singh explains how he made the decision.

Guest: Aman Singh, Kaurina's Kulfi

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>Are you thinking of getting the help of a distributor to get faster and wider distribution of your brand? When is it the right time to get a broker/distributor involved? How do you choose one? Kaurina's Kulfi CEO, Aman Singh explains how he made the decision.

Guest: Aman Singh, Kaurina's Kulfi

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Copyright 2023 Making it to Market - Dahlia Kelada

]]>d1e726fb-4c82-43a5-9d4e-70a7a47bc0acThu, 27 Apr 2023 06:00:00 -050012:19nobonus2020Making it to Market - Dahlia KeladaE19 CASE STUDY: Kaurina's Kulfi Ice Cream - From the Kitchen to Costco - Aman SinghE19 CASE STUDY: Kaurina's Kulfi Ice Cream - From the Kitchen to Costco - Aman SinghBoy are we in for a treat with this episode. Today you’ll be hearing a real story of immigrants pursuing the American dream, and how an electrical engineering graduate and his family took his mother’s popular original kulfi recipe (that’s Indian style ice cream) from the home kitchen to Costco, Whole Foods, HEB and beyond.

Our guest today is co-founder and CEO of Kaurina’s Kulfi out of Dallas. This show is his family’s story on how it all happened, his lessons learned and advice to other entrepreneurs. Two bonus episodes will follow with his advice on working with brokers, and deciding when and how to work with copackers!

Guest: Aman Singh, Kaurina's Kulfi

Musical Guest: Faith Lee, "In My Head"

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Host: Dahlia Kelada

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Be our guest! makingittomarket.com/guest $ Support the show: @dahliakelada Venmo

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Sponsor: Salve Naturals

Sponsor: Wellevate.me/dahlia-kelada

]]>Boy are we in for a treat with this episode. Today you’ll be hearing a real story of immigrants pursuing the American dream, and how an electrical engineering graduate and his family took his mother’s popular original kulfi recipe (that’s Indian style ice cream) from the home kitchen to Costco, Whole Foods, HEB and beyond.

Our guest today is co-founder and CEO of Kaurina’s Kulfi out of Dallas. This show is his family’s story on how it all happened, his lessons learned and advice to other entrepreneurs. Two bonus episodes will follow with his advice on working with brokers, and deciding when and how to work with copackers!

Guest: Aman Singh, Kaurina's Kulfi

Musical Guest: Faith Lee, "In My Head"

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

Original Musical Artist Inquiries: Submit Entry Application

Support the Show!

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

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Be our guest! makingittomarket.com/guest $ Support the show: @dahliakelada Venmo

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Sponsor: Salve Naturals

Sponsor: Wellevate.me/dahlia-kelada

]]>607d3016-9066-4d86-b2b9-d8315d7c86a2Thu, 27 Apr 2023 05:00:00 -050001:14:09nofull1919Making it to Market - Dahlia KeladaE18 Neuroscience (Part 2) Drivers of Emotion & Brand Loyalty | Creating Focus Groups | Product Experience Through Memes & Virtual Cocktails - Michelle NiedzielaE18 Neuroscience (Part 2) Drivers of Emotion & Brand Loyalty | Creating Focus Groups | Product Experience Through Memes & Virtual Cocktails - Michelle NiedzielaWe're back again with PhD behavioral neuroscientist, Michelle Niedziela. She is an expert at psychology, neuropsychology and consumer science. Last time she was on the show, she shared her experience working for Mars Chocolates and Johnson & Johnson's R&D teams doing consumer research. She also shared how electroencephalograms work, that's the EEG brain scans and how they use them during consumer research. So excited to talk about emotions and taste and smell, and all how all those experiences can drive consumer behavior.

Failure is not getting that second purchase.

#PepsiChallenge #virtualcocktail #brandcolors #colortheory #focusgroups #emotions #decisionmaking #consumerbehavior #neuroscience #decisionmaking #socialmediamarketing #consumerpsychology #psychology

Guest: Michelle Niedziela

VP of Research & Innovation at HCD Research

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Host: Dahlia Kelada

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Sponsor: Salve Naturals

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Be our guest! makingittomarket.com/guest $ Support the show: @dahliakelada Venmo

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]]>We're back again with PhD behavioral neuroscientist, Michelle Niedziela. She is an expert at psychology, neuropsychology and consumer science. Last time she was on the show, she shared her experience working for Mars Chocolates and Johnson & Johnson's R&D teams doing consumer research. She also shared how electroencephalograms work, that's the EEG brain scans and how they use them during consumer research. So excited to talk about emotions and taste and smell, and all how all those experiences can drive consumer behavior.

Failure is not getting that second purchase.

#PepsiChallenge #virtualcocktail #brandcolors #colortheory #focusgroups #emotions #decisionmaking #consumerbehavior #neuroscience #decisionmaking #socialmediamarketing #consumerpsychology #psychology

Guest: Michelle Niedziela

VP of Research & Innovation at HCD Research

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

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Sponsor: Wellevate.me/dahlia-kelada

Sponsor: Salve Naturals

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Be our guest! makingittomarket.com/guest $ Support the show: @dahliakelada Venmo

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]]>ec0589f9-87d5-4156-b427-2dfdcefd2a77Sun, 12 Mar 2023 06:00:00 -050046:08nofull1818Making it to Market - Dahlia KeladaE17 Neuroscience (Part 1) Consumer Perception & Decision Making From Sensory Experiences / Brain Scans - Michelle NiedzielaE17 Neuroscience (Part 1) Consumer Perception & Decision Making From Sensory Experiences / Brain Scans - Michelle NiedzielaHave you ever wondered how psychology and biology affect consumer decisions? Are you curious about what’s involved in conducting consumer research? Well if you are, this is the show for you, because today we're talking with a behavioral neuroscientist as she unpacks how neuroscience and psychology play a role in consumer perception.

Guest: Michelle Niedziela

VP of Research & Innovation at HCD Research

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Sponsor: Salve Naturals

Sponsor: Wellevate.me/dahlia-kelada

Show Website

Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

Mentioned in this episode:

Sponsor: Wellevate.me/dahlia-kelada

Sponsor: Salve Naturals

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]]>Have you ever wondered how psychology and biology affect consumer decisions? Are you curious about what’s involved in conducting consumer research? Well if you are, this is the show for you, because today we're talking with a behavioral neuroscientist as she unpacks how neuroscience and psychology play a role in consumer perception.

Guest: Michelle Niedziela

VP of Research & Innovation at HCD Research

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

Original Musical Artist Inquiries: Submit Entry Application

Sponsor: Salve Naturals

Sponsor: Wellevate.me/dahlia-kelada

Show Website

Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

Mentioned in this episode:

Sponsor: Wellevate.me/dahlia-kelada

Sponsor: Salve Naturals

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Be our guest! makingittomarket.com/guest $ Support the show: @dahliakelada Venmo

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]]>9ad2e569-b3bf-472e-a414-6a2e1c60235cTue, 21 Feb 2023 07:00:00 -050058:18nofull1717Making it to Market - Dahlia KeladaE16 (Part 2) Considering Biomimicry & Artificial Intelligence in Creating Flavors / Organic vs GMO Ingredients - James StephensE16 (Part 2) Considering Biomimicry & Artificial Intelligence in Creating Flavors / Organic vs GMO Ingredients - James StephensIn the last episode we met James Stephens of Sinful Beverages and IronLight LLC, where he gave us an introduction to biomimicry of natural flavors and fragrance.

In this episode, James and I discuss a few hot topics like artificial intelligence, natural vs organic vs genetically modified ingredients.

He’ll drop in some insights about functional trends in developing both consumable and topical products. We'll get the question answered, "Do consumers really associate value with the sensation they experience with your product?"

Guest: James Stephens, Microbiologist, Biomimicry Chemist & Engineer

Sinful Beverages an Iron Light LLC

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Host: Dahlia Kelada

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Sponsor: Salve Naturals

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Be our guest! makingittomarket.com/guest $ Support the show: @dahliakelada Venmo

Support the Show!

]]>In the last episode we met James Stephens of Sinful Beverages and IronLight LLC, where he gave us an introduction to biomimicry of natural flavors and fragrance.

In this episode, James and I discuss a few hot topics like artificial intelligence, natural vs organic vs genetically modified ingredients.

He’ll drop in some insights about functional trends in developing both consumable and topical products. We'll get the question answered, "Do consumers really associate value with the sensation they experience with your product?"

Guest: James Stephens, Microbiologist, Biomimicry Chemist & Engineer

Sinful Beverages an Iron Light LLC

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Support the Show!

Show Website

Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

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Sponsor: Wellevate.me/dahlia-kelada

Sponsor: Salve Naturals

Support the Show

Be our guest! makingittomarket.com/guest $ Support the show: @dahliakelada Venmo

Support the Show!

]]>3972431a-dead-4f72-9635-489d26b8e5a3Mon, 23 Jan 2023 19:00:00 -050027:45nofull1616Making it to Market - Dahlia KeladaE15 (Part 1) Artificial vs Natural vs Biomimicry: Flavor & Fragrance - James StephensE15 (Part 1) Artificial vs Natural vs Biomimicry: Flavor & Fragrance - James StephensHave you ever wondered how flavors and fragrances are made? Are artificial flavors safe to eat? Should we be concerned about essential oils?

Today, we'll be peeking into the mind of a microbiologist and chemist as he explains the good, bad and ugly about flavors and fragrance.

Guest: James Stephens, Microbiologist, Biomimicry Chemist & Engineer

Sinful Beverages an Iron Light LLC

Musical Guest: Sabrii "Deserve a Little More"

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

Mentioned in this episode:

Sponsor: Salve Naturals

Sponsor: Wellevate.me/dahlia-kelada

Support the Show

Be our guest! makingittomarket.com/guest $ Support the show: @dahliakelada Venmo

Support the Show!

]]>Have you ever wondered how flavors and fragrances are made? Are artificial flavors safe to eat? Should we be concerned about essential oils?

Today, we'll be peeking into the mind of a microbiologist and chemist as he explains the good, bad and ugly about flavors and fragrance.

Guest: James Stephens, Microbiologist, Biomimicry Chemist & Engineer

Sinful Beverages an Iron Light LLC

Musical Guest: Sabrii "Deserve a Little More"

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Sponsor: Salve Naturals

Sponsor: Wellevate.me/dahlia-kelada

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]]>c0cb663b-9986-4450-aa10-b95061a852c5Fri, 21 Oct 2022 06:00:00 -050036:30nofull1515Making it to Market - Dahlia KeladaSeason 2 Teaser with Dahlia KeladaSeason 2 Teaser with Dahlia KeladaComments or Questions? Call or Text 832-800-2144 or dahlia@makingittomarket.com

Transcript

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]]>Comments or Questions? Call or Text 832-800-2144 or dahlia@makingittomarket.com

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]]>d427269c-ce94-4bd2-b184-0dc1eb93ef38Wed, 19 Oct 2022 19:30:00 -050001:54nobonusMaking it to Market - Dahlia KeladaE14 (Part 2) Overcoming Rejection - Hugo VrsalovicE14 (Part 2) Overcoming Rejection - Hugo VrsalovicThis is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection.

While rejection is a very common experience among entrepreneurs, this conversation will apply not only in your personal life, but also as you move forward on your professional journey.

What better expert can we have on the show to talk about rejection than a recovered addict. I wanted to take my time with this topic, so instead of one episode, I broke it into two.

Today’s guest is a Grateful recovered compulsive gambler and alcoholic. He has been sober from alcohol for over 25 years, and has gone more than 22 years without gambling. He’s also been through 7 years of therapy, and is now a motivational speaker, author, podcaster, and recovery coach - talking about recovery, healing, emotional intelligence and life.

You’ll find him speaking at recovery centers, middle and high schools, universities and corporations. Our guest has taken the principles of the 12 steps of recovery and turned them into the 12 steps of living your best life.

Guest: Hugo V, Motivational Speaker, Author, Podcaster, Recovery Coach

www.lifeiswonderful.love

The 12 Steps Explained course is now available for purchase.  People can Recover faster, Work The Steps quicker and Gain Emotional Intelligence.

https://lifeiswonderful-love.mykajabi.com/store

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Copyright 2023 Making it to Market - Dahlia Kelada

]]>This is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection.

While rejection is a very common experience among entrepreneurs, this conversation will apply not only in your personal life, but also as you move forward on your professional journey.

What better expert can we have on the show to talk about rejection than a recovered addict. I wanted to take my time with this topic, so instead of one episode, I broke it into two.

Today’s guest is a Grateful recovered compulsive gambler and alcoholic. He has been sober from alcohol for over 25 years, and has gone more than 22 years without gambling. He’s also been through 7 years of therapy, and is now a motivational speaker, author, podcaster, and recovery coach - talking about recovery, healing, emotional intelligence and life.

You’ll find him speaking at recovery centers, middle and high schools, universities and corporations. Our guest has taken the principles of the 12 steps of recovery and turned them into the 12 steps of living your best life.

Guest: Hugo V, Motivational Speaker, Author, Podcaster, Recovery Coach

www.lifeiswonderful.love

The 12 Steps Explained course is now available for purchase.  People can Recover faster, Work The Steps quicker and Gain Emotional Intelligence.

https://lifeiswonderful-love.mykajabi.com/store

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Copyright 2023 Making it to Market - Dahlia Kelada

]]>bc931a90-998d-455d-a694-87424b0080c3Fri, 19 Aug 2022 06:01:00 -050045:45nofull1414Making it to Market - Dahlia KeladaE13 (Part 1) Overcoming Rejection - Hugo VrsalovicE13 (Part 1) Overcoming Rejection - Hugo VrsalovicThis is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection.

While rejection is a very common experience among entrepreneurs, this conversation will apply not only in your personal life, but also as you move forward on your professional journey.

What better expert can we have on the show to talk about rejection than a recovered addict. I wanted to take my time with this topic, so instead of one episode, I broke it into two.

Today’s guest is a Grateful recovered compulsive gambler and alcoholic. He has been sober from alcohol for over 25 years, and has gone more than 22 years without gambling. He’s also been through 7 years of therapy, and is now a motivational speaker, author, podcaster, and recovery coach - talking about recovery, healing, emotional intelligence and life.

You’ll find him speaking at recovery centers, middle and high schools, universities and corporations. Our guest has taken the principles of the 12 steps of recovery and turned them into the 12 steps of living your best life.

Guest: Hugo V, Motivational Speaker, Author, Podcaster, Recovery Coach

www.lifeiswonderful.love

The 12 Steps Explained course is now available for purchase.  People can Recover faster, Work The Steps quicker and Gain Emotional Intelligence.

https://lifeiswonderful-love.mykajabi.com/store

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Support the Show!

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>This is a very different episode, in each of the episodes in season 1, you’ll see me ask the guest about overcoming rejection. I wanted to wrap up this season by having a very vulnerable and deep discussion about humanness and mental health around overcoming rejection.

While rejection is a very common experience among entrepreneurs, this conversation will apply not only in your personal life, but also as you move forward on your professional journey.

What better expert can we have on the show to talk about rejection than a recovered addict. I wanted to take my time with this topic, so instead of one episode, I broke it into two.

Today’s guest is a Grateful recovered compulsive gambler and alcoholic. He has been sober from alcohol for over 25 years, and has gone more than 22 years without gambling. He’s also been through 7 years of therapy, and is now a motivational speaker, author, podcaster, and recovery coach - talking about recovery, healing, emotional intelligence and life.

You’ll find him speaking at recovery centers, middle and high schools, universities and corporations. Our guest has taken the principles of the 12 steps of recovery and turned them into the 12 steps of living your best life.

Guest: Hugo V, Motivational Speaker, Author, Podcaster, Recovery Coach

www.lifeiswonderful.love

The 12 Steps Explained course is now available for purchase.  People can Recover faster, Work The Steps quicker and Gain Emotional Intelligence.

https://lifeiswonderful-love.mykajabi.com/store

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>1ffa9113-a08c-4cfa-bf7c-d2283a7d2259Fri, 19 Aug 2022 06:00:00 -050047:56nofull1313Making it to Market - Dahlia KeladaE12 (Part 4) Making the Pitch - Overcoming Anxiety - Kevin PaylowE12 (Part 4) Making the Pitch - Overcoming Anxiety - Kevin PaylowDo you ever experience a rapid heart beat or ever get choked up right before giving a presentation? What do you do to overcome that anxiety?

In the last episode, we talked about building confidence through body language. We're back again with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller and speaker coach extraordinaire.

This is the last episode in our 4 part series for Making the Pitch through Storytelling. If you missed the previous episodes, you may want to go back, as these 4 episodes are sequential. There's so much to learn from Kevin, so stick around till the end.

Today, we'll be discussing how to overcome anxiety.

Guest: Kevin Paylow, President

DeliberateConsulting.com

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>Do you ever experience a rapid heart beat or ever get choked up right before giving a presentation? What do you do to overcome that anxiety?

In the last episode, we talked about building confidence through body language. We're back again with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller and speaker coach extraordinaire.

This is the last episode in our 4 part series for Making the Pitch through Storytelling. If you missed the previous episodes, you may want to go back, as these 4 episodes are sequential. There's so much to learn from Kevin, so stick around till the end.

Today, we'll be discussing how to overcome anxiety.

Guest: Kevin Paylow, President

DeliberateConsulting.com

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Copyright 2023 Making it to Market - Dahlia Kelada

]]>f9f42887-6fe9-404d-b1a4-792ad76224b8Fri, 05 Aug 2022 06:00:00 -050044:37nofull1212Making it to Market - Dahlia KeladaE11 (Part 3) Making the Pitch - Body Language - Kevin PaylowE11 (Part 3) Making the Pitch - Body Language - Kevin PaylowWe can't help, but to love the psychology around body language and the use of voice. On the last episode you learned how to customize your pitch to the right audience and began preparing your conversation while we're back again, with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller, and speaker coach extraordinaire.

This is the third episode in our four-part series for making the pitch. If you miss the previous episodes, you may want to go back as these four episodes are sequential. There's so much to learn from Kevin. So stick around till the end. Today we'll be discussing how body language is just as important, if not more than your actual slide deck.

Guest: Kevin Paylow, President

DeliberateConsulting.com

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>We can't help, but to love the psychology around body language and the use of voice. On the last episode you learned how to customize your pitch to the right audience and began preparing your conversation while we're back again, with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller, and speaker coach extraordinaire.

This is the third episode in our four-part series for making the pitch. If you miss the previous episodes, you may want to go back as these four episodes are sequential. There's so much to learn from Kevin. So stick around till the end. Today we'll be discussing how body language is just as important, if not more than your actual slide deck.

Guest: Kevin Paylow, President

DeliberateConsulting.com

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>8a75f373-dc8b-4685-a96a-297d028285c6Mon, 25 Jul 2022 07:30:00 -050032:28nofull1111Making it to Market - Dahlia KeladaE10 (Part 2) Making the Pitch - Presenting to the Right Audience - Kevin PaylowE10 (Part 2) Making the Pitch - Presenting to the Right Audience - Kevin PaylowHave you ever given a presentation and the listener became disengaged and disinterested? Maybe it's your delivery, maybe it's your presentation...

How do you craft a presentation that will elicit fast decision making?

In the last episode, we talked about how to create effective and memorable messages through storytelling.

We're back again with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller and speaker coach extraordinaire. This is the second episode in our 4 part series for Making the Pitch through Storytelling.

If you missed the first one, Creating a Pitch, you may want to go back, as these 4 episodes are sequential. There's so much to learn from Kevin, so stick around till the end.

Today, we'll be discussing how to customize the message to your audience, and how to plan the presentation.

Guest: Kevin Paylow, President

DeliberateConsulting.com

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>Have you ever given a presentation and the listener became disengaged and disinterested? Maybe it's your delivery, maybe it's your presentation...

How do you craft a presentation that will elicit fast decision making?

In the last episode, we talked about how to create effective and memorable messages through storytelling.

We're back again with Kevin Paylow, President of Deliberate Consulting, he is a corporate storyteller and speaker coach extraordinaire. This is the second episode in our 4 part series for Making the Pitch through Storytelling.

If you missed the first one, Creating a Pitch, you may want to go back, as these 4 episodes are sequential. There's so much to learn from Kevin, so stick around till the end.

Today, we'll be discussing how to customize the message to your audience, and how to plan the presentation.

Guest: Kevin Paylow, President

DeliberateConsulting.com

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>a847e8ab-b64b-4618-af66-742bad1e5c60Mon, 11 Jul 2022 07:30:00 -050054:03nofull1010Making it to Market - Dahlia KeladaE9 (Part 1) Making the Pitch - Driving Decision Through Storytelling - Kevin PaylowE9 (Part 1) Making the Pitch - Driving Decision Through Storytelling - Kevin PaylowHow many sales pitches have you made? How did you know they were effective and memorable? Do you know the formula to create an impactful and deliberate pitch? 

This topic will be a 4 part series. You'll want to hear them in order.

There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode.

Today we'll be discussing how to drive decision and behavior through storytelling.

Whether you have 5 minutes to make a pitch or an hour, you don't want to miss the key takeaways from this guest expert.

Guest: Kevin Paylow, President

DeliberateConsulting.com

Musical Guest: KimandBill.com

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>How many sales pitches have you made? How did you know they were effective and memorable? Do you know the formula to create an impactful and deliberate pitch? 

This topic will be a 4 part series. You'll want to hear them in order.

There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode.

Today we'll be discussing how to drive decision and behavior through storytelling.

Whether you have 5 minutes to make a pitch or an hour, you don't want to miss the key takeaways from this guest expert.

Guest: Kevin Paylow, President

DeliberateConsulting.com

Musical Guest: KimandBill.com

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>bb30ee93-a647-4c73-b248-8d23ab7fe7dcMon, 27 Jun 2022 07:30:00 -050057:31nofull99Making it to Market - Dahlia KeladaE8 4 Reasons Why Businesses Fail - Ragan PattersonE8 4 Reasons Why Businesses Fail - Ragan PattersonWe’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the seven keys to a winning team, and fear versus faith. Today we’re back for our fourth episode in the 4-part series to talk about why businesses fail.

If you haven’t heard the first 3 episodes, I recommend you listen to those first. If you’re not sure if your businesses is on a track to fail, you must listen to this episode! You don't want to miss Ragan’s key takeaways!

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>We’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the seven keys to a winning team, and fear versus faith. Today we’re back for our fourth episode in the 4-part series to talk about why businesses fail.

If you haven’t heard the first 3 episodes, I recommend you listen to those first. If you’re not sure if your businesses is on a track to fail, you must listen to this episode! You don't want to miss Ragan’s key takeaways!

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>8abc7599-16d6-474d-a0dd-1efc102988e0Mon, 06 Jun 2022 07:00:00 -050039:39nofull88Making it to Market - Dahlia KeladaE7 7 Keys to a Winning Team - Ragan PattersonE7 7 Keys to a Winning Team - Ragan PattersonWe’re back again with the very wise Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about building a company to attract the employees you want and the three types of culture.

Today’s episode is really good! We’re discussing the seven keys to a winning team and fear versus faith.

This episode is part of a 4-part series. You'll want to hear them in order. You don't want to miss Ragan’s key takeaways!

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Support the Show!

Show Website

Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>We’re back again with the very wise Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about building a company to attract the employees you want and the three types of culture.

Today’s episode is really good! We’re discussing the seven keys to a winning team and fear versus faith.

This episode is part of a 4-part series. You'll want to hear them in order. You don't want to miss Ragan’s key takeaways!

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Support the Show!

Show Website

Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>4bace1f8-0a71-4b60-8a6e-2bf11dc142f9Mon, 30 May 2022 07:00:00 -050001:00:42nofull77Making it to Market - Dahlia KeladaE6 Creating Your Company's Culture - Ragan PattersonE6 Creating Your Company's Culture - Ragan PattersonWe’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the difference between working on your business versus in your business.

In today’s episode, we’re discussing quite a few things … like the three types of business culture, the 4 aspects of business, and building your company to attract the employees you want.

This episode is part of a 4-part series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode. You don't want to miss Ragan’s key takeaways!

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

Original Musical Artist Inquiries: Submit Entry Application

Support the Show!

Show Website

Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>We’re back again with Ragan Patterson, CEO, Business and Executive Coach of Action Coach Mid Central Texas. In the previous episode we talked about the difference between working on your business versus in your business.

In today’s episode, we’re discussing quite a few things … like the three types of business culture, the 4 aspects of business, and building your company to attract the employees you want.

This episode is part of a 4-part series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode. You don't want to miss Ragan’s key takeaways!

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>efe5bed3-c53d-493e-a90b-bbbd6d0194c1Mon, 23 May 2022 07:00:00 -050036:29nofull66Making it to Market - Dahlia KeladaE5 BONUS: Are You an Employee in Your Own Business? - Ragan PattersonE5 BONUS: Are You an Employee in Your Own Business? - Ragan PattersonBONUS EPISODE: Continued discussion on why businesses fail, and working on your business versus in your business. Additional topics discussed:

  • What's better, being a business owner or being an employee?
  • Are you setting your business up for failure?
  • Are you building you business to be like a franchise?
  • Creating continuous improvement in your company.
  • Are you training people for succession?

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>BONUS EPISODE: Continued discussion on why businesses fail, and working on your business versus in your business. Additional topics discussed:

  • What's better, being a business owner or being an employee?
  • Are you setting your business up for failure?
  • Are you building you business to be like a franchise?
  • Creating continuous improvement in your company.
  • Are you training people for succession?

Guest: Ragan Patterson, CEO, Business & Executive Coach

ActionCOACH Mid-Central Texas

Ragan on LinkedIn

Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

Speaker Inquiries: See Criteria

Original Musical Artist Inquiries: Submit Entry Application

Support the Show!

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Host: Dahlia Kelada

Copyright 2023 Making it to Market - Dahlia Kelada

]]>ec2c7510-fb39-46e9-b3a9-b3178923ef1cMon, 16 May 2022 07:10:00 -050033:22nobonus55Making it to Market - Dahlia KeladaE4 Working on Your Business versus in Your Business - Ragan PattersonE4 Working on Your Business versus in Your Business - Ragan Patterson
  • Are you spending countless hours working in your business, making that widget or making the sale?
  • When was the last time you took a vacation?
  • What happened to your business the last time you got sick?
  • Did everything come to a complete stand still?
  • Do you think you’ve set your business up for growth and scalability?

    • The next 4 episodes will be part of a series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode.

    Today we’ll be discussing the difference between working on your business versus in your business, a concept that I became aware of only a couple of years ago. You don't want to miss the key takeaways from this guest expert.

    ****PLUS! Ragan shares his story of starting and stopping his award winning photography and cinematography business.

    Guest: Ragan Patterson, CEO, Business & Executive Coach

    ActionCOACH Mid-Central Texas

    Ragan on LinkedIn

    Musical Guest: Sabrii "Left Alone"

    Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

    Speaker Inquiries: See Criteria

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    Support the Show!

    Show Website

    Host: Dahlia Kelada

    Copyright 2023 Making it to Market - Dahlia Kelada

    ]]>
  • Are you spending countless hours working in your business, making that widget or making the sale?
  • When was the last time you took a vacation?
  • What happened to your business the last time you got sick?
  • Did everything come to a complete stand still?
  • Do you think you’ve set your business up for growth and scalability?

    • The next 4 episodes will be part of a series. You'll want to hear them in order. There's so much to learn from today's guest, so stick around so you can hear more about what's happening on the next episode.

    Today we’ll be discussing the difference between working on your business versus in your business, a concept that I became aware of only a couple of years ago. You don't want to miss the key takeaways from this guest expert.

    ****PLUS! Ragan shares his story of starting and stopping his award winning photography and cinematography business.

    Guest: Ragan Patterson, CEO, Business & Executive Coach

    ActionCOACH Mid-Central Texas

    Ragan on LinkedIn

    Musical Guest: Sabrii "Left Alone"

    Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

    Speaker Inquiries: See Criteria

    Original Musical Artist Inquiries: Submit Entry Application

    Support the Show!

    Show Website

    Host: Dahlia Kelada

    Copyright 2023 Making it to Market - Dahlia Kelada

    ]]>    ada09df9-9a97-4a65-9c0f-6971cf527011Mon, 16 May 2022 07:00:00 -050041:24nofull44Making it to Market - Dahlia Kelada    E3 Brand Erosion - Jonathan FisherE3 Brand Erosion - Jonathan FisherWe're back again with Jonathan Fisher, Chairman at BrandExtract. Last time we talked about marketing touch points, attempting to sell an ugly baby and buyer personas. Today we're talking about brand erosion, how marketing support sales and investing into your brand's advertising and marketing program.

    Guest: Jonathan Fisher, Chairman at BrandExtract

    Guide to Brand Strategy

    Jonathan on LinkedIn

    Brand Insights

    View Show Transcript

    Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

    Speaker Inquiries: See Criteria

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    Support the Show!

    Show Website

    Host: Dahlia Kelada

    Copyright 2023 Making it to Market - Dahlia Kelada

    Mentioned in this episode:

    Sponsor: Wellevate.me/dahlia-kelada

    Support the Show

    Be our guest! makingittomarket.com/guest $ Support the show: @dahliakelada Venmo

    Support the Show!

    Sponsor: Salve Naturals

    ]]>    We're back again with Jonathan Fisher, Chairman at BrandExtract. Last time we talked about marketing touch points, attempting to sell an ugly baby and buyer personas. Today we're talking about brand erosion, how marketing support sales and investing into your brand's advertising and marketing program.

    Guest: Jonathan Fisher, Chairman at BrandExtract

    Guide to Brand Strategy

    Jonathan on LinkedIn

    Brand Insights

    View Show Transcript

    Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

    Speaker Inquiries: See Criteria

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    ]]>    5963a46a-19fb-4307-a151-2371c41a6beaMon, 02 May 2022 07:10:00 -050052:49nofull33Making it to Market - Dahlia Kelada    E2 Branding 101 / Is your baby ugly? - Jonathan FisherE2 Branding 101 / Is your baby ugly? - Jonathan FisherAre you delivering on your brand promise and actually doing what you say you're going to do? How do you know you actually have something that people want?

    How many times has your customer come in contact with your brand before they buy? Today is all about marketing and branding 101.

    Guest: Jonathan Fisher, Chairman at BrandExtract

    Guide to Brand Strategy

    Jonathan on LinkedIn

    Brand Insights

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    Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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    ]]>    Are you delivering on your brand promise and actually doing what you say you're going to do? How do you know you actually have something that people want?

    How many times has your customer come in contact with your brand before they buy? Today is all about marketing and branding 101.

    Guest: Jonathan Fisher, Chairman at BrandExtract

    Guide to Brand Strategy

    Jonathan on LinkedIn

    Brand Insights

    View Show Transcript

    Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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    Host: Dahlia Kelada

    Copyright 2023 Making it to Market - Dahlia Kelada

    ]]>    716f7994-83a7-4b7e-ae5b-91f112c1671eMon, 02 May 2022 07:05:00 -050058:31nofull22Making it to Market - Dahlia Kelada    E1 Relationships, Personal Brand and Goal Setting - Sherry EichbergerE1 Relationships, Personal Brand and Goal Setting - Sherry EichbergerWhat happens if you start a business, then for whatever reason, you have to shut it down? What do you do next?

    Today we’ll be hearing the story of one entrepreneur who found herself in this exact situation. She had to rely not only on the strong relationships she’s built over time, but more so on the personal brand she has carefully cultivated. Both of which were instrumental as she successfully transitioned from a store owner to her next project, business consulting. She’ll also share some lessons learned.

    Guest: Sherry Eichberger, Creative Business Consultant and Owner at Central 515

    www.central515.com

    Jolt Session

    Sherry on LinkedIn

    Musical Guest: kimandbill.com "The Rain"

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    Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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    Copyright 2023 Making it to Market - Dahlia Kelada

    ]]>    What happens if you start a business, then for whatever reason, you have to shut it down? What do you do next?

    Today we’ll be hearing the story of one entrepreneur who found herself in this exact situation. She had to rely not only on the strong relationships she’s built over time, but more so on the personal brand she has carefully cultivated. Both of which were instrumental as she successfully transitioned from a store owner to her next project, business consulting. She’ll also share some lessons learned.

    Guest: Sherry Eichberger, Creative Business Consultant and Owner at Central 515

    www.central515.com

    Jolt Session

    Sherry on LinkedIn

    Musical Guest: kimandbill.com "The Rain"

    View Show Transcript

    Comments or Questions? 832-800-2144 or dahlia@makingittomarket.com

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    ]]>    f024a3e3-38fb-4c59-874f-490c5eace1cfMon, 02 May 2022 07:00:00 -050001:04:29nofull11111Making it to Market - Dahlia Kelada    "Making it to Market" Podcast Trailer"Making it to Market" Podcast Trailer"Making it to Market," is the podcast where we discuss everything about brand inception and product/service creation through to commercialization. On this podcast, we invite industry experts and business owners to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.

    Support the Show!

    Transcript

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    Host: Dahlia Kelada

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    Copyright 2023 Making it to Market - Dahlia Kelada

    ]]>    "Making it to Market," is the podcast where we discuss everything about brand inception and product/service creation through to commercialization. On this podcast, we invite industry experts and business owners to share their insights and best practices related to business planning, legal and regulatory considerations, manufacturing, supply chain, marketing, merchandising, B2B buyer methodology and B2C consumer psychology.

    Support the Show!

    Transcript

    Speaker Inquiries: See Criteria

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    Host: Dahlia Kelada

    Show Website

    Copyright 2023 Making it to Market - Dahlia Kelada

    ]]>    5ec7ccfb-1328-416f-a1ff-7e7d99c18f24Mon, 18 Apr 2022 12:00:00 -050004:38notrailerMaking it to Market - Dahlia Kelada