During the conversation, Grant and Johny discuss the important issue of accessibility – what

accessibility truly means and how organisations can embrace accessibility.

The episode also highlights the steps organisations should – and shouldn’t – take to be more

accessible, and how embracing accessibility can help businesses reach new audiences.

Throughout the conversation Nick and Grant turn to the importance of a plan and the need to engage with all stakeholders with a clear consistent message and approach. They also look at different content avenues during a crisis, including emails, podcasts, social media posts and more.

The episode brings to light the importance of vigilance and training in maintaining a clear narrative around crises and negative reputational events.

Grant Bather, Director of Reputation at Rostrum said: “Internal communications is a key function for many organisations, but in a crisis can be overlooked. In this episode we look to shape the narrative, promoting an internal comms function that is trained and ready should a crisis hit. We hope that this episode helps to guide organisations as they tackle their crisis communications strategy.”

During the discussion, Grant and Nathan talk about the importance of embracing proactivity during a crisis, mastering media relations and using the correct tone and language with all audiences.

The conversation also examines the challenges of accidental spokespeople and the importance of keeping a tight rein on who speaks to the media, as well as how to articulate key messages.

The conversation looks at how organisations must find and view stakeholders – and crucially how these stakeholders connect and engage with each other. The podcast also examines how organisations should filter their stakeholders and the approach to take around internal stakeholders, including staff and the executive team.

This tool aims to help organisation identify harmful narratives before they gain too much traction and prevent them from reaching a wider audience.

The conversation examines the importance of a proactive approach to brand monitoring and mentions - and much more.

The conversation looks at the role of social media in a crisis, and the steps social media teams can take in a media storm.

Hosted and produced by Rostrum’ Director of Reputation, in-house media trainer and crisis lead Grant Bather, the podcast examines how organisations can be proactive in managing their reputation prior to a story hitting the newsstands.  

Throughout the podcast Grant and Jonathan return to the topic of engaging with media lawyers to help establish the best course of action. They also discuss steps organisations can take to assist journalists and cover off the general considerations that all businesses, large and small, should be mindful of – conscious of the fact that all organisations are different.  

Jonathan also promotes the idea of lawyers and PR professionals working hand in hand, and the need for a concise reputation team to achieve prompt sign-off of messaging. The podcast also highlights the need for a consistent messaging approach from organisations engulfed in reputation management, while balancing the need to take stock and not rush in to the issue.  

Throughout the podcast Grant and Oliver return to the theme of preparation. They discuss steps organisations can take to mitigate internal pressures and cover off the general considerations that all businesses, large and small, should be mindful of – conscious of the fact that all organisations are different.

Grant and Oliver also explore how the communications response differs based on varying circumstances, including if an entity is guilty of what they are being accused, or if they don’t know. All of these factors need to feed into a business’ approach to stakeholders, tone and more.

The podcast also briefly examines case studies, including Aldi and Alton Towers, among others, as well as the role social media plays in a crisis.

During the podcast Fiona and Grant discuss how organisations large and small can take steps to track, and score their media engagement to ensure that they are meeting the needs of the organisation and ticking off the key messages that the business wants to promote. They also discuss the tools that organisations can use to ‘score’ their coverage and media opportunities and give pointers on how companies can build their own scoring system. 

Grant is joined by Adam Gordon and Noelle Murphy to discuss the topic of staff hiring and retention.

Adam is co-founder and CEO at Candidate.ID, a marketing automation SaaS platform for HR teams at employers such as IBM and Microsoft.

Noelle is a senior HR practitioner at XpertHR. XpertHR is an online source of legal compliance, good practice and benchmarking information made available to HR professionals.

During the podcast Noelle, Adam and Grant discuss the changing dynamics of the workforce, the impact of hybrid working and the importance of company culture.

The podcast is hosted by Rostrum’s in-house trainer and crisis lead, Grant Bather, and looks at all things reputational risk from a communications standpoint. 

In this episode Grant is joined by Tim El-Sheikh, CEO and Co-Founder of Nebuli to discuss AI and data ethics and how data can inform proactive reputational management strategies.

The podcast is hosted by Rostrum’s in-house trainer and crisis lead, Grant Bather, and looks at all things reputational risk from a communications standpoint. 

In this episode Grant is joined by Mark MacGregor to discuss 'reputational credit' and how - and what - organisations can learn from politics.

In the first episode, host Grant Bather is joined by Andrew Devereux and Jacob Weiss, analysts at Healix International, to discuss what constitutes a crisis, how Healix helps clients across the globe, and the steps that every organisation can take to mitigate and minimise risk.

A Rostrum Agency Podcast