MarketEd NOT Live

Are you ready to look after a puppy?

MarketEd.Live — Wed, 30 Aug 2023 17:30:00 +0100

MarketEd NOT Live is back for another season as we head into this year's event in Leicester. This season we're asking people to give us an assumption about marketing they was to challenge.

In this episode, meet MarketEd.Live 2023 speaker Joyann Boyce is challenging your notion of bias and inclusivity and some of these points are real eye-openers.

We'd love to see you at MarketEd.Live 2023 in Leicester on Thursday 7 September where you'll see six world-class marketers challenging how you think about and perform your marketing. For full details and tickets, please visit www.marketed.live

How to thrive as an introvert at an event?

MarketEd.Live — Wed, 30 Aug 2023 17:30:00 +0100

MarketEd NOT Live is back for another season as we head into this year's event in Leicester. This season we're asking people to give us an assumption about marketing they were to challenge.

In this episode, meet Anita Popat, the introvert who is going to turn your world upside down. How do you navigate the daunting world of events if you are an introvert? Anita has the top tips to not only survive but thrive at events.

A LikeMind Media Production

What you're told may not be for you

MarketEd.Live — Thu, 10 Aug 2023 06:00:00 +0100

In this episode we welcome MarketEd.Live 2023 speaker Janine Coombes who wants more people to stop and think about what they are hearing at events, online, even podcasts like this. Is what you're hearing really relevant to you and your business or should you move on?

A LikeMind Media Production

You don't need to be where your customers are

MarketEd.Live — Thu, 10 Aug 2023 06:00:00 +0100

In this episode, LinkedIn trainer and all-round orange-based marketing consultant Gus Bhandal talks about how perhaps you should stop chasing the diverse places your potential market could be and focus on where you shine brightest letting people come to you.

A LikeMind Media Production

Not everyone should have an online business

MarketEd.Live — Thu, 10 Aug 2023 06:00:00 +0100

Today we have friend of the show, Teresa Heath-Wareing, a business coach and experienced marketing professional who is here to challenge the idea that everyone should have some kind of online based side to their business.

What are the reasons businesses create online parts to their business? Do the gurus make it sound much easier than it actually is and where does that leave people who have made the move and regretted it?

A LikeMind Media Production

You can start a business without branding

MarketEd.Live — Thu, 10 Aug 2023 06:00:00 +0100

MarketEd NOT Live is back for another season as we head into this year's event in Leicester. This season we're asking people to give us an assumption about marketing they was to challenge.

In this episode, meet MarketEd.Live 2023 speaker Liz Mosley who dares to challenge the assumption that a business's branding needs to be ready before you start it, or even until you have a better idea of how you're operating.

A LikeMind Media Production

The Month - July 2022

MarketEd.Live — Fri, 29 Jul 2022 05:00:00 +0100

It's the month in review for July 2022. Answering the questions this time:

Sarah Clay - LinkedIn trainer
Charlie Whyman - creator of the OTTER marketing framework
Ruth Wilkinson - founder of The Consult Centre

BizPaul asks the questions as usual based on some of the news stories in marketing in the last few weeks.

The Month - June 2022

MarketEd.Live — Wed, 29 Jun 2022 05:00:00 +0100

The Month is a Twitter Space hosted, yes you guessed it, every month, and asks questions of panelists, special guests who have an opinion on the news and happenings in the marketing world.

This time, host BizPaul is joined by three experts in their fields:

Teresa Heath-Wareing - Marketing and mindset expert
Gus Bhandal - Social media marketing guru
Ben Potter - Agency growth and positioning leader

The show is recorded live. The next recording is on Monday 25 July 2022, 5pm UK time on Twitter.

** PLEASE JOIN US FOR MARKETED.LIVE PRESENTS CREATIVE CLIMATE **

Our new event, about creating the optimal environment for you to be your best creative self arrives in Birmingham on Thursday 8 September 2022.

Speakers include Katy Leeson, Jay Richards, Thierry Ngutegure, Anna Price, Jonny Prest & Reena Patel

Full info and tickets: www.marketed.live

Letters to the Kids: How to deal with breakups - Humans Exhaust Me

BizPaul & Phylecia Jones — Wed, 15 Jun 2022 09:00:00 +0100

Although we missed a week, it is not a hiatus. We catch up on what's been going on with the Platty Joobs and more mass murder in the US.

The breaking news as we record is BTS going on hiatus, the term to use when you want to avoid using the words 'break up'. We discuss the impact on ARMY and fans in general when your favorite band breaks up and lessons you can learn for this for your other break ups in your life.

The Month - May 2022

MarketEd.Live — Thu, 02 Jun 2022 05:00:00 +0100

We're back in your ears for a new season. This time we're publishing recordings of our live Twitter Space taking place at the end of each month. The Month asks questions of panelists, special guests who have an opinion on the news and happenings in the marketing world.

This time, host BizPaul is joined by three experts in their fields:

May King Tsang - the original FOMO creator
Louise Brogan - LinkedIn expert and trainer
Janine Coombes - queen of service propositioning

The show is recorded live. The next recording is on Monday 27 June 2022, 5pm UK time on Twitter.

** PLEASE JOIN US FOR MARKETED.LIVE PRESENTS CREATIVE CLIMATE **

Our new event, about creating the optimal environment for you to be your best creative self arrives in Birmingham on Thursday 8 September 2022.

Speakers include Katy Leeson, Jay Richards, Thierry Ngutegure, Anna Price, Jonny Prest & Reena Patel

Full info and tickets: www.marketed.live

the kids dont punctuate - Humans Exhaust Me

BizPaul & Phylecia Jones — Wed, 20 Apr 2022 09:00:00 +0100

Covid is over in the US. People are ripping off their masks mid-flight as the news comes in.

Paul gives a partygate update as Boris Johnson apologises 35 times in one parliament session. At least he's a bestie with Zelensky, who is ranking world leaders based on their relative support for Ukraine.

What's that? You want more relevant news? Good, Phylecia has new clothes, ready for her re-emergence into society, like she's in an episode of Bridgerton, which Paul does not hate.

However, Phylecia gets a shock at how the younger generation is communicating. Periods/Full stops are considered aggressive by Gen Z. We investigate the generational differences in spelling, grammar and punctuation.

Z - Humans Exhaust Me

BizPaul & Phylecia Jones — Wed, 09 Mar 2022 06:00:00 +0100

It's been an intense week, stories are moving fast. So we briefly catch up on the Paralympics before getting an update on the 'Don't Say Gay' bill.

Phylecia has read the bill and provides notes on what it actually contains and comments on the way it's structured. The marketing of these bills is interesting, and it seems it's a common strategy to purposefully put in counter arguments within an argument so you can't actually argue with it.

So odd.

In Ukraine, millions of people are fleeing, people are dying and the country is being blown to pieces. We talk about how it must feel to be working one day, and trying to stay alive the next. Has the world moved on to what to do about Russia?

The invader has a new symbol, Z. Why do humans need symbols to show everyone?

Support the show on our Patreon! www.patreon.com/HumansExhaustMe

Join in the conversation:

End of the World. Again. - Humans Exhaust Me

BizPaul & Phylecia Jones — Thu, 03 Mar 2022 09:00:00 +0100

There's only one topic at this time: the Russian invasion of Ukraine.

We talk:

Putin memes
Buff hero Zelenskiy
Traffic signs
Nukes and Gen X's time to shine
The ability of racism to enter the fray
Prepping

The situation is very heavy, and this episode probably isn't the most fun, but we try and bring a little light to a dark situation, in what is hopefully a respectful way.

Ukraine Humanitarian Appeal: https://www.dec.org.uk/

American Red Cross: https://www.redcross.org/donate/donation.html/

Join in the conversation:

Support the show on our Patreon! www.patreon.com/HumansExhaustMe

TikTok for Business: Jasveena Sahota

MarketEd.Live — Mon, 08 Mar 2021 00:00:00 +0100

It’s episode 18 and the FINAL episode of the podcast for season three. This week we are joined by Jasveena Sahota and wow, is it an eye-opener?

Jasveena is a Social Media Manager and TikTok creator who specialises in helping businesses and other creators to understand the power of TikTok. She is a fierce advocate of the platform and believes that it has no limitations on what it can do for the brand and its reputation.

What you will learn...

How Jasveena got started on TikTok
What topics Jasveena’s TikToks cover
How often you should be posting to TikTok
Why your content needs to be malleable
How long it takes to create a TikTok
Whether you have to be young to create Tiktok content
What the #LearnOnTikTok campaign is
How TikTok’s purpose is shifting from entertainment to education
What you can learn on TikTok

Resources mentioned in the show...

Get a chat started with Jasveena on her Instagram or send her an email. Alternatively, you can visit her TikTok and start your TikTok education today.

Entrepreneur Marketers: Bertie Cordingley

MarketEd.Live — Mon, 01 Mar 2021 00:00:00 +0100

It’s Episode 17 and the penultimate episode of the podcast and this week we are joined by Bertie Cordingley.

Bertie is a serial entrepreneur, founding companies from the idea stage to multi-million-pound exits. He is involved in a wide range of businesses from bootstrapping to raising investment but is best known as the creator of the online takeaway service, FillMyBelly, which is now a little-known company called JustEat.

Bertie has a deep passion for helping businesses reach their potential and does this as a business advisor and coach, as well as building a community of entrepreneurs to work together and collaborate.

What you will learn...

How he started FillMyBelly back in 2004 and how it became JustEat
How FillMyBelly began marketing to restaurants
How you can utilise FOMO as a marketing tool
How FillMyBelly marketed for growth
The biggest marketing lesson Bertie learnt from his FillMyBelly Career
How Bertie became an experienced marketer
Why you need to make everyone involved understand what you’re doing
Whether there is a lack of transparency in marketing
Bertie’s top marketing tips right now

Resources mentioned in the show...

Get a chat started with Bertie on his Facebook, Instagram, LinkedIn and Twitter. Alternatively, you can visit the BertieCord website to find out more.

Self-imposed Limitations: Maria Iliffe-Wood

MarketEd.Live — Mon, 22 Feb 2021 00:00:00 +0100

It’s Episode 16 of the podcast and this week we are joined by Maria Iliffe-Wood.

Maria is a leadership coach and Managing Director of Meridian Iliffe Ltd, a leadership and coaching development consultancy. On top of this, in 2020, Maria founded IW Press Ltd aiming to help people write and publish their book.

Maria is the go-to woman for leadership tips but was a marketing novice before meeting the one and only BizPaul. Since their acquaintance maria has found a way to use social media in a way that is comfortable for her and successful for the business. Now, it’s Maria’s turn to teach us to master our mind and overcome our self-imposed limitations.

What you will learn...

Why Maria is different from your standard coach
How to stop using our brain against ourselves
Why a lot of marketers feel ‘imposter syndrome’
How to remove feelings of ‘imposter syndrome’
Techniques to deal with negative thought patterns
How to spot the signals that you are thinking negatively
Why letting go of the pressure to prove your worth could make you a better, more creative marketer

Resources mentioned in the show...

Get a chat started with Maria on her Facebook, Instagram, LinkedIn and Twitter. Alternatively, you can visit the Meridian Iliffe website to find out more.

The Language of Diversity: Joyann Boyce

MarketEd.Live — Mon, 15 Feb 2021 00:00:00 +0100

It’s Episode 15 of the podcast and this week we are joined by Joyann Boyce, an inclusive marketing consultant and founder of the Social Detail. Joyann is a fierce advocate for diversity and inclusion within marketing and tech, and is also a data fellow with the South West Creative Technology Network, researching data bias.

The Social Detail are empowering content creators to connect with a diverse audience and are on a mission to make it the industry standard by providing a content diversity benchmark. They also upskill and train teams to embed inclusion into the company values that represent current society.

What you will learn...

Why Joyann does what she does
The biggest inclusivity slip-ups/downfalls
What is a charitable post
Why language is important
Why you need to engage with diverse people in your sector (the ones who are hard to find)
Why it is so important to seek out different voices and opinions
What is an intersectional opposite
Why you have to be conscious about your social media posting (including reposting)
Why following the data might not always be the answer
Why the Creme Egg is a hot inclusivity topic
How inclusive marketing is like a TikTok trend
Why you need to keep being brave and defend your values when challenged
Why you should be creative with copy when dealing with trolls
Why the key to inclusivity is consistency

Resources mentioned in the show...

Get a chat started with Joyann on her Facebook, Instagram, LinkedIn and Twitter. Alternatively, you can visit the Social Detail website, Instagram, LinkedIn or Twitter to find out more.

People-centred Marketing Research: Andi Jarvis

MarketEd.Live — Mon, 08 Feb 2021 00:00:00 +0100

MarketEd NOT Live Shownotes

Season 3 Episode 14 – Andi Jarvis

It’s Episode 14 of the podcast and this week we are joined by Andi Jarvis, founder of Eximo Marketing. The Nothern Ireland/Bradford marketing strategist extraordinaire has worked with global brands, sports clubs and media companies to develop and implement effective marketing strategies.

Andi has an MSc in marketing from Ulster University and is also the host of the Strategy Session Podcast, interviewing some of the biggest and best names in the business. Andi started his own fundraising project called ‘Friends Of’, a project in which marketers offer their services to small businesses in return for a small donation to a local refugee charity.

What you will learn...

More about the work of the ‘Friends Of’ project
How Eximo Marketing came about
How relying on marketing tools might be your downfall
How to balance data with people
How to see the bigger picture with data
Why you need to focus on analytics that involve a £ first
What leading and lagging indicators are
How to combine qualitative and quantitative data
How to get good data from your tech stack
The most effective way to talk to your customer
Why you need to be talking to the people who deal with your customers (receptionists, customer services, everyone)
How to cut through data bias
Sh*t in, Sh*t out theory

Resources mentioned in the show...

Get a chat started with Andi on his LinkedIn and Twitter. Alternatively, you can visit the Eximo Marketing website, Twitter, Instagram, Linkedin or Facebook.

A perspective on video: Ed Lawrence

MarketEd.Live — Mon, 01 Feb 2021 00:00:00 +0100

Welcome back to the MarketEdNOTLive Podcast and this week we are joined by Ed Lawrence. A video marketing extraordinaire, Ed has produced more than 10,000 videos for business in the UK and is currently challenging himself to post three YouTube videos a week to help educate others about how to take advantage of video. That’s not all though, oh no. Ed writes for Social Media Examiner and the Influencer Marketing Hub, as well as owning his own animation business.

What you will learn...

Why you should be working with video
The importance of when to use video
The importance of understanding how to use video to get the best results
Why video is not the super-silver elixir that will solve all your problem
The difference between video for B2C and B2B
How you can use videos to move people along your touchpoints
Do you question yourself enough? Would you want to watch this video?
Where video is strongest for B2B
Should your business be on YouTube?

Resources mentioned in the show...

Get a chat started with Ed on his LinkedIn and Instagram or go to the BusinessFilmBooth Website, YouTube Channel or Facebook to find out more about working with him.

Networking as a marketing channel: Fiona Duncan-Steer

MarketEd.Live — Mon, 25 Jan 2021 00:00:00 +0100

It’s Episode 12 of the podcast and this week we are joined by Fiona Duncan-Steer. Fiona is the founder of the RSVIP Business Network and the Renn Property Network. She is a writer, speaker, trainer and qualified coach who has been running events for 15 years.

Fiona spends her time writing her business columns and guest lecturing at universities. When she isn’t doing that, she is sharing her knowledge about business networking and marketing at speaking events and skills training seminars, making Fiona the go-to person for East Midlands businesses to attract their perfect customer.

What you will learn...

Why networking is still a really important part of your strategy
How can you improve networking in the age of coronavirus
The difference between online and offline events
How to best replicate offline networking events online
What makes RSVIP so special
Why you should always feel your best at a networking event
Why you should choose your networking event based on your work habits
Why you must be consistent with your networking
Body language tips for networking events
Is BizPaul rude?
How all this time spent in the virtual will affect in-person behaviors at networking events
How 2021 is going to be the year of gratitude and appreciation

Resources mentioned in the show...

FionaDucanSteer.com
RSVIP
MarketEd.Live’s Marketing Research: BizPaul explains his Marketing Plasticity Research in his MarketEd Lite session
Likemind Media Marketing Survey

Get a chat started with Fiona on her social channels Facebook, LinkedIn and Instagram, on Fiona’s Website or go to the RSVIP Website to find out more about working with her.

Personal Brand: Nicole Osborne

MarketEd.Live — Mon, 18 Jan 2021 00:00:00 +0100

This week we are joined by Nicole Osbourne to talk about personal branding and how you can use it to boost your career. Nicole is a marketing coach based in London and with Wunderstars, a 1:1 monthly coaching programme, she helps digital agency owners fast track their marketing and social media results.

Our fun-loving east German friend is a chartered marketer whose career started at the Financial Times nearly 20 years ago, but she definitely is no bore. Nicole also has her own vlog series, Wunderbar, the marketing efficiency show on YouTube. What a way to end the series!

What you will learn...

What personal branding is.
Why you should incorporate your personal brand into your agency.
How you can use your personal branding to get work for your business.
How BizPaul became BizPaul.
How to avoid confusion about who your clients are working with when personal brands are involved.
Why BizPaul became a personal brand.
Why LinkedIn company pages are aren’t as effective as a personal connection.
How people used creative personal branding to apply for some recent vacancies at Likemind Media.
Quick wins for personal branding.
Why being brave is not only important but expected.
Who is killing the personal brand game.

Resources mentioned in the show...

Get a chat started with Nicole on her social media channels, Twitter, LinkedIn and Instagram or go to the Lollipop social website to find out more about working with Nicole.

Having Creative Ideas: Dan Knowlton

MarketEd.Live — Mon, 11 Jan 2021 00:00:00 +0100

This week we are joined by Dan Knowlton to talk about having creative ideas. Dan is a digital and social media marketing expert and has grown Knowlton into a multi award-winning business and has worked with brands like FIFA, Nestle, Citibank, Wahl and even the Eurotunnel! Dan has also got a fair few stamps in his passport as he travels the world to deliver his marketing expertise on stage.

What you will learn...

Why Knowlton are focusing on behind-the-scenes content to show themselves off as a business
How to know what to show your audience
Why Knowlton choose to focus on video content
Why your pitch type changes depending on who the client is
How Dan comes up with such creative ideas
Why doing the right research is such an essential part of the process
Why marketers aren’t really good at ‘empathy’
Why you should start with the weird and wonderful
Whether or not you should walk away from an opportunity
Knowlton’s weirdest idea EVER
Why employing the right people has enabled Knowlton to do their best work ever

Resources mentioned in the show...

Get a chat started with Dan on his social media channels, Twitter, LinkedIn and Instagram or go to the Knowlton website to find out more about how Dan can help you.

Generating Freelance Work: Laura Davis & Laura Moore

MarketEd.Live — Mon, 04 Jan 2021 00:00:00 +0100

Today we have not one but two guests, and not only one but two Lauras. Laura Davis and Laura Moore have both been on a journey setting up their own business and will talk about what it means to start from scratch in the social media industry. Collectively known as the Lauras, with 20-plus years of social media marketing experience between them they are now helping social media managers to start and build their freelance business. Their legendary Social Media Managers toolkit has helped over 700 social media managers to win and work with their clients with confidence.

What you will learn...

What the Lauras did before social media came along
How to utilise your social media manager skills and transfer them to running a business
Where The Hub for Social Media Managers came from and what it’s all about
What’s included in the Social Media Manager toolkit
What the Inner Hub is about and why it will help you grow your business to where you want it to be
Understanding the steps involved in working out where you want to be and how to get there
Why tough love is sometimes the answer
The core needs of every social media manager and their business
Why niching down might not be a good idea right now
Get the Lauras’ advice if you are hesitant about starting your own social media manager business

Resources mentioned in the show...

If you would like to get hold of either Laura Davis or Laura Moore to discuss how they could help boost your freelance career, the best way to do so on their free Facebook group. Get the conversation started by contacting The Hub for Social Media Managers on Twitter, Instagram or Facebook.

Customer Experience: Victoria Taylor

MarketEd.Live — Mon, 28 Dec 2020 00:00:00 +0100

We’re back for episode 8 and today we are being treated to some time with the fantastic Victoria Taylor, friend of the show, karaoke extraordinaire and all-round experience expert. Victoria will be taking us through the world of the experiential, covering everything from your customers’ purchase experience to your invoicing experience for your clients.

Victoria is a customer experience consultant who has consulted boutique businesses, Fortune 500 companies and everything in between. She works with brands to make sure every experience with your company matters. She combines the physical and digital worlds to bring customers and clients the best experience possible at every moment, and believes that if you make people matter, your brand will matter to them.

What you will learn...

Why you should care about experience
What is meant by combining the physical and digital world
How experience has changed with the pandemic and the shift to digital
How Victoria made a food brand’s Zoom launch both physical and digital to make it a more immersive experience
How sending out post or packages could be the secret to success in experience
Why it’s important to take the time to dream and think differently
How everybody within the business is responsible for the experience
How your invoices could be so much more than just asking for money
How the small, everyday acts impact your relationships and revenue
How James Timpson is the main man when it comes to experience
How experience is changing so rapidly

Resources mentioned in the show...

If you would like to get hold of Victoria to discuss how she could boost the experience you offer, the best way to do so is on her social channels. Get the conversation started on Twitter, LinkedIn and Instagram, she’ll always reply as well, because if she didn’t that would not be a good experience.

Firecracker: Jon Burkhart

MarketEd.Live — Mon, 21 Dec 2020 00:00:00 +0100

It’s episode 7 of MarketEd NOT Live season three and we are crossing the pond (virtually) to speak to the wonderful Jon Burkhart, the award-winning keynote speaker and content strategist. He’s best known as the co-author of Newsjacking: The Urgent Genius of Real Time Advertising.

Jon is also the founder of TBC Global where he employs his Constant Curiosity Strategic Framework, and that’s what episode seven is all about, curiosity and creativity. Jon and Paul will discuss all things curious and questionable, moving forward creatively and fearlessly to ensure we can make ourselves think differently as marketers to get the best results we can.

What you will learn...

Why Jon is big in the Balkans
How Jon is finding the world of virtual conferences as an MC
What Jon means by firecracker curiosity and why we need it
Why you always start with ‘what if’?
Why it is important to revisit how you work and what you offer
The importance of company culture
Why you need to work out your internal culture first
Why consumers buy from brands they trust and brands that stand for something
Why it is important to adapt to changes quickly, curiously and authentically
The four curious characters
How to sell your ideas to senior leaders
What the Q.U.I.E.T acronym stands for?
The importance of urgency

Resources mentioned in this episode...

If you want to contact Jon, the best place to get a hold of him is through his social channels. Send him a message on Twitter, LinkedIn and Instagram. Send him a message and have a chat about how to be more curious, more creative and just an all-round better marketer.

Brand Voice: Bethany Joy

MarketEd.Live — Mon, 14 Dec 2020 00:00:00 +0100

Welcome back to the MarketEd NOT Live podcast, how’s it going? Are you enjoying season three? We hope you are. This week we are joined by Bethany Joy, a brand voice crafter who started her career in charity comms and moved into brand consultancy and copywriting for a creative agency. Bethany helps brands find their voice and writing style to show the passion and personality of their business. As well as an impressive CV, Bethany is also a speaker on stages across the UK and Europe (not right now though, obviously).

What you will learn...

What brand voice is
Why brand voice is so important
How brand voice can be accidental
How to start on the journey to defining your brand voice
Why understanding your business and your audience is the key to creating a strong brand voice
How to strike a balance between communicating using jargon and colloquial language for greater effect
Why it is important to be bold in your brand voice
Why brand voice is so much more than just ‘sounding human’
Why you need to create a detailed set of guidelines to define your brand voice
Why Monzo, Ohne and Flo are absolutely killing the brand voice game at the moment

Resources mentioned in this episode...

Brand Guidelines study
Monzo
Ohne
Flo
5 and a half steps to becoming irresistible to potential customers by talking to them in a way that connects.
BethanyJoy.org
Velocity Partners
Doug Kessler

If you want to get in touch with Bethany, the best place to do so is through her LinkedIn. Send her a message and chat to her more about finding the ideal voice for your brand so you can really connect with your audience.

Diversity in Events: Amy Kean

MarketEd.Live — Mon, 07 Dec 2020 00:00:00 +0100

Episode five already, wow, we really are flying through them. Today we are joined by the amazing Amy Kean, the self-professed cult leader and sociologist. She is also the co-founder the DICE charter, a columnist for Shots Creative and Maker of the Little Girl Who Gave Zero Fucks, and poetry collection House of Weeds. Now that’s a woman with talent.

On this episode, Amy will be talking to Paul about the DICE charter and the importance of diversity in events and conferences, how blooming brilliant MarketEd.Live is and why she often mistaken for the diversity police. PLUS, she will be trying to convince Paul that we need a coal walk at MarketEd.Live 2021.

What you will learn...

What a ‘Mannel’ is
What DICE is
How and why DICE was started
How diversity is so much more than just race and gender
How the DICE process helped MarketEd.Live
Why we got our sessions captioned
Myth busting: Why DICE is not the diversity police
Why there could be hot coals at MarketEd.Live 2021
Why class isn’t involved in the equality act but is included in DICE
Why you should be paying for your speakers’ travel expenses at the very least
Whether sponsors should be included in the DICE charter
Why the double Barry is a bad thing
What’s next for DICE and their plans to banish the Mannel
Amy and Paul’s warning to the non-inclusives

Resources mentioned in this episode...

If you want to connect with Amy, you are best to send her a message on her socials. You can send her a message on Twitter, LinkedIn and Instagram to find out about all things DICE, her books or her columns.

Creativity: Tim Elliott

MarketEd.Live — Mon, 30 Nov 2020 00:00:00 +0100

Welcome back to Season 3 of the MarketEd Not Live podcast. This week we are joined by a very good friend of the show, the magnificent Mr Tim Elliott. Tim has many strings to his bow, he helps leaders and entrepreneurs to get creative to grow their business, a start-up mentor, an entrepreneur in residence, a lecturer and very recently he has joined the world of podcasts.

Now, all our eagle-eyed, or perhaps more fittingly bat-eared listeners, this isn’t Tim’s first time on the podcast. He is back to talk all things creativity ahead of his performance at MarketEd Live 2021 with his good pal, Tim Chapman.

What you will learn...

How to become more creative
What creativity actually means
How to come up with creative ideas
How to rethink creativity
Tim’s journey from nightclub promotion and marketing to clothing shops, brands and agencies and becoming a teacher and not a doer
Why creativity is so important in marketing
How technology has made it too easy for us to just put something out there without really thinking about it
The 4 Cs of marketing
The importance of diverse and cross-functional marketing teams, involving all areas of the business
The importance of teaching and developing within an organisation to facilitate creativity better
How to teach creativity
How to unleash your creativity
How marketers have adapted creativity during the pandemic
Why brainstorming is a bad idea and the need to banish “yes, but...ers”
The one more rule
The concept of being brave

Resources mentioned in this episode...

If you would like to get in touch with Tim, the best place to do that is on his social channels.

You can find Tim on Twitter, LinkedIn and Instagram where he will be more than happy to answer any and all questions you have on marketing and creativity, even if he is a self-professed grumpy old man.

Gen Z: Cat Agostinho & Jay Richards

MarketEd.Live — Mon, 23 Nov 2020 00:30:00 +0100

Wow, we really are flying through this LIT series, so dope, swag, sick. Sorry, we’re just trying to be down with the kids because this week’s episode is all about Gen Z. On episode 3 of MarketEd Not Live we are joined by the wonderful Cat Agostinho and Jay Richards, co-founders of Imagen Insights.

Jay is the CEO and Cat is the COO at Imagen Insights, who enable agencies and brands to crowdsource feedback, ideas and insights from their Gen Z consultant community.

Cat is a digital media & marketing consultant, founder of the DAWN Network, an IPA Women of the Year finalist in 2018 AND is a contributor to the Conscious Advertising network (CAN). Jay is the fifth of six children from migrant parents and is also a Forbes 30 under 30, and his goal in life is to guide Gen Z in their careers, just as his business teacher did for him. Impressed? We are.

What you will learn...

What is Gen Z and why is it important?
Understanding the difference between the top and bottom end of Gen Z
What Imagen Insights are all about
The differences between millennials and Gen Z
The shift towards Gen Z and the digital natives that value humility, being humble and truthful
The importance of selling an experience, having an open dialogue and building trust
How FootAsylum are killing it with Gen Z
The importance of knowing your landscape in and out
What Call of Duty updates can tell us about Gen Z audiences
How Gen Z can be loyal but leave your brand at the drop of a hat when new information surfaces

Resources mentioned in this episode...

If you would like to get in touch with either Cat or Jay, the best place to do that is on their socials.

You can find Cat on Twitter and LinkedIn or get in touch through the Imagen Insights website. Similarly, you can find Jay on Twitter, LinkedIn and Instagram. So, don’t be shy, if you want to know more about Gen Z or how Imagen could help you, send them a message. They are really nice, promise.

Simpler Marketing: Roger Edwards

MarketEd.Live — Mon, 16 Nov 2020 00:15:00 +0100

MarketEd Not Live Shownotes

Season 3 Episode 2: Roger Edwards

Season three kicked off with our interview with Amir Bazrafshan talking about video marketing, and it was brilliant. If you haven’t given it a listen yet, check it out here. Episode two is all about simplification, so we are going to cut the faff.

Episode 2, Simpler Marketing with Roger Edwards, marketer, author and cat enthusiast.

What you will learn...

Understanding the need to justify our role and marketers and the need to simplify what we do
How Roger got to where he is now, rising through the ranks to eventually become Marketing Director
Why Roger wants to simplify marketing after being left frustrated in the finance industry
The importance of informal and chatty language, even when there are rules, regulations and corporate guidelines to follow
The need to translate your marketing efforts into business results in order to sell to the c-suite
How the pandemic has proved that companies can be nimble and adaptable
How new technologies and tools have increased the rate of change in marketing and what that means for marketers
Insight into the wonderful mind of Roger Edwards and his book, and just exactly why he called it ‘Cats Mats and Marketing Plans’
The importance of simple and effective message

Resources mentioned in this episode...

Roger Edwards TV
Cat Mats and Marketing Plans by Roger Edwards

The best way to get a hold of Roger is through his social channels. On Twitter his handle is @Roger_Edwards and here he is on LinkedIn. Alternatively, if you aren’t on Twitter or LinkedIn, you can contact Roger through his website rogeredwards.co.uk