Marketing 4 Business

You Don't Need a Degree. You Need These 10 Books.

Thu, 09 Apr 2026 08:00:00 +1200

You don't need a degree to build a great business. You just need to read the right books.

This week on the Marketing 4 Business podcast, Scott is sharing the 10 books that genuinely changed how he runs his business, thinks about money, and approaches marketing, along with a few bonus reads he couldn't leave out.

Between them they cover some of the most valuable lessons any business owner or professional can learn, including how to rethink the way you price and position, where your money is actually going, and when to stop asking how to do something and start asking who can help you do it.

If you're a business owner or professional looking for your next read, this one is worth your time.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

Books covered in this episode:

A Billionaire in Training – Brad Sugars
Ready, Fire, Aim – Michael Masterson
The 10X Rule – Grant Cardone
Secrets of the Millionaire Mind – T. Harv Eker
Profit First – Mike Michalowicz
The Barefoot Investor – Scott Pape
Breakthrough Advertising – Eugene Schwartz
Magnetic Marketing – Dan Kennedy
Yes! 50 Secrets from the Science of Persuasion – Goldstein, Martin & Cialdini
Building a StoryBrand – Donald Miller

Bonus reads:

The Go-Giver
Traction – Gino Wickman
Who Not How – Dan Sullivan & Dr. Benjamin Hardy

If you got value from this episode, share it with a business owner or professional who would enjoy it, and make sure you're following us on your preferred platform. A five-star review means the world to us.

See below for ways to get in touch with us…

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Connect with Scott on LinkedIn here

Have Fun & Take Action

Busy Isn’t the Problem: Why Most Leaders Have a Priority Problem

Thu, 02 Apr 2026 08:00:00 +1200

What if the real issue in your business isn’t that you're busy… it's that you're focused on the wrong things?

In this special live episode of the Marketing 4 Business Podcast, Scott sits down with high-performance coach and author James Laughlin during a recent Digital Influence Leadership Live Client Breakfast in Christchurch.

James has worked with world champions, global leaders, elite athletes, and high-performing organisations. In this conversation, he shares practical lessons on leadership, culture, priorities, and performance, including insights from coaching teams in some of the most extreme environments on Earth.

From helping teams prepare for nine months of isolation in Antarctica to working with elite athletes chasing world titles, James has seen firsthand what separates high performers from everyone else.

If you’re a business owner, leader, or entrepreneur trying to build a better team while managing the demands of growth, this episode is packed with practical ideas you can apply immediately.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

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Connect with James on LinkedIn here

Grab a copy of James' book 'Habits of High Performers' here

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What I Know Now: 12 Business Lessons Worth More Than an MBA

Thu, 26 Mar 2026 08:00:00 +1200

What if the most valuable business education didn't come from a classroom, but from 10 years in the trenches, serving real clients, and figuring out the hard way what actually works?

This episode is a special one. It's Scott's birthday, and Digital Influence turns 10 this month, so we thought, what better way to mark it than to share some of the lessons that have genuinely made a difference in our business.

In this solo Marketing 4 Business episode, Scott unpacks 12 honest lessons about marketing, money, people, and growth, covering everything from why being useful beats being impressive, how small hinges swing big doors, and why strategy will always outlast tactics. There's also some real talk on money, relationships, building a team that cares, and why consistency of message is the only shortcut that actually works.

If you're a business owner who's ever wondered whether you're doing the right things, or just wants a reminder of what actually moves the needle, this episode is for you.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

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The Exit Plan Every Business Owner Needs: Wealth, Succession and Long-Term Thinking

Thu, 19 Mar 2026 08:00:00 +1200

What happens when a business owner spends decades building a successful company… but never builds a plan for life after it?

In this episode of the Marketing 4 Business Podcast, Scott sits down with Andrew Nuttall, Financial Adviser and Co-Founder of Cambridge Partners, to unpack the financial realities many business owners avoid thinking about until it’s too late.

Andrew has spent more than 35 years helping individuals, families, and business owners grow and protect their wealth. In this conversation, he shares the lessons he’s learned from decades in financial advice, including why relying solely on selling your business as your retirement plan can be risky.

From succession planning and giving key people skin in the game, to building systems that make your business less dependent on you, Andrew explains how business owners can start creating real long-term wealth and freedom.

If you’re building a business and want to make smarter decisions about your future, retirement, and financial security, this episode will challenge how you think about wealth and long-term planning.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Andrew on LinkedIn here

Connect with Scott on LinkedIn here

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What Great Leaders Do Differently: The Leadership Traits That Actually Move the Needle

Thu, 12 Mar 2026 08:00:00 +1200

What actually separates great leaders from the rest?

In this episode of the Marketing 4 Business Podcast, Scott sits down with Amy Jones, Co-Founder of Nexus Blue Innovation and Founder of Human Impact Leadership, to explore the leadership traits that truly move the needle in modern businesses.

Amy has worked as a Tony Robbins Results Coach, helping high-performing entrepreneurs sharpen their thinking, overcome roadblocks, and build businesses that scale. In this conversation, she shares the practical leadership insights she’s learned from coaching ambitious leaders around the world.

From managing your energy and stepping outside your comfort zone, to anticipating disruption and leading through change, this episode is packed with insights that will help business owners and leaders perform at a higher level.

If you’re building a business, leading a team, or navigating change in a fast-moving world, this conversation will challenge how you think about leadership.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Amy on LinkedIn here

Connect with Scott on LinkedIn here

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The Best Marketing Strategy Is Caring: How to Stand Out in an AI World

Thu, 05 Mar 2026 08:00:00 +1200

Caring is the most underrated marketing strategy in 2026.

Because in a world of AI-generated “content”, the brands that win are the ones that feel real, sound human, and actually understand the customer.

In this episode of the Marketing 4 Business podcast, Scott sits down with Clive Antony, founding partner of Antony & Mates, to unpack what it takes to stand out when everyone has access to the same tools.

You’ll learn:

Why “care” is still the ultimate competitive advantage (and what it looks like in practice).
How to think about content the right way: funnel, format, and authenticity.
Why speed matters, and how to stay relevant without getting swallowed by the content hamster wheel.
The difference between chasing reach and creating content that actually lands with the right people.
How to build trust fast (especially for new brands) using local collaborations and community signals.
Where AI fits in a smart marketing workflow — and why creativity and accountability still sit with humans.
What business owners should know about hiring in 2026 (and why the old rules don’t apply).

If you’re a business owner or marketing lead trying to cut through the noise, build real trust, and create marketing that people actually respond to, this episode will give you a clearer strategy (and a better mindset) to work from.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Clive on LinkedIn here

Connect with Scott on LinkedIn here

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If You’re Not Measuring This, You’re Guessing...

Thu, 26 Feb 2026 08:00:00 +1200

Where did your last 10 leads come from?

Not your best guess. Not “probably Meta.” Do you actually know?

In this episode of the Marketing 4 Business podcast, Scott and Renée break down what it really means to know if your marketing is working, and why so many businesses are operating on activity instead of strategy.

From tracking leads properly to understanding your cost to acquire a customer, they unpack the systems, numbers, and mindset shifts that give you confidence to scale.

You’ll learn:

The simple question every business owner should be able to answer
Why “probably” is an expensive word in marketing
How to track leads through your CRM and into revenue
What’s changed with Meta and why creative now matters more than targeting
The difference between busy marketing and profitable marketing

If you want clarity, confidence, and marketing that actually drives revenue, this episode is for you.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Renée on LinkedIn here

Connect with Scott on LinkedIn here

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Brand Is Culture, Culture Is Brand: How to Build a Brand People Trust (and Pay More For)

Thu, 19 Feb 2026 08:00:00 +1200

What do people actually feel when they interact with your business? Because that feeling is your brand, and it’s either working for you… or quietly costing you sales.

In this episode of the Marketing 4 Business podcast, Scott sits down with Islay Wharton, brand strategist, designer, and director at Forme Creative Studio, to unpack what brand really means for business owners, and why so many get it wrong.

From starting her business by Googling “how to start a business in New Zealand” to now helping ambitious companies clarify their vision and position themselves properly, Islay shares practical insights on how brand drives growth, pricing power, and long-term trust.

You’ll learn:

Why brand is “the way people feel when they interact with your business”
The 5% vs 95% rule, and why short-term sales thinking keeps businesses stuck
The simple positioning questions most owners never ask (like why customers leave)
Why “better service” isn’t a strategy unless customers can see and feel it
How culture and team behaviour directly shape your brand in the market

If you’re serious about building a business that stands out, earns trust, and grows sustainably, this episode will challenge how you think about marketing and give you practical direction on where to focus next.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Islay on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action

Losing a Business, a Partner, and a Daughter – How Sheena Hemens Rebuilt a Life of Meaning

Thu, 12 Feb 2026 08:00:00 +1200

What do you do when life takes everything?

In this raw and moving episode, Scott sits down with Sheena Hemens, writer, entrepreneur, and speaker, to talk about the year her world fell apart. After losing her business, her relationship, and her daughter, Sheena had to start from scratch.

She shares what got her through, and how she found a way to move forward:

Why hitting rock bottom changed her view of success
How writing helped her process grief (and why her first novel won’t ever be published)
The small, practical things that helped her rebuild day by day
What she’s doing now, from a new business to a powerful charity project helping young people through sport

This one’s honest, real, and full of takeaways if you’ve ever felt like you were starting over.

If you’re going through something tough, or just need a reminder of what really matters, this episode is for you.

The Three Secrets of Resilient People TED Talk

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Sheena on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action

Build a Business That Runs Without You: Hiring, Culture & Leadership That Works

Thu, 05 Feb 2026 08:00:00 +1200

What if your business could thrive without you there every day?

In this episode of the Marketing 4 Business podcast, Scott chats with Brad Ferris, a Canadian agency owner, author, and former nurse turned entrepreneur, about how to build a team that actually runs the business, so you don’t have to.

Brad’s been in the trenches. From managing at McDonald’s to running a 40-person agency, he’s learned what it really takes to hire well, grow leaders from within, and create a culture people want to stick around for.

You’ll hear:

Why most hiring processes are broken, and what to do instead
How Brad takes 6 weeks off with full confidence in his team
The interview question he uses to find serious talent
A simple framework to grow leaders inside your business
How your Google reviews will shape your AI visibility
And why marketing never fixes your problems, it just reveals them

If you’re serious about building a better business, this one’s packed with insights you’ll want to action straight away.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Brad on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action

Why Everyone Needs a Coach (Especially Right Now)

Thu, 29 Jan 2026 08:30:00 +1200

Who’s in your corner when business gets tough?

In this episode of the Marketing 4 Business podcast, Scott sits down with Margie Foster – former Silver Fern, high-performance coach, breast cancer survivor, and founder of Motivations NZ – to talk about the power of coaching, belief, and backing people to grow.

From elite sport to youth mentoring to running government-backed employment programmes, Margie shares the mindset and methods she uses to help people bounce back, level up, and find their purpose.

You’ll learn:

Why every business owner (and young person) needs someone who believes in them
How Margie built a purpose-driven business that now holds six government contracts
What sport taught her about leadership, resilience, and culture
How to turn your team into a pack – and why themes matter more than you think
Why “finding a way” beats following a plan

If you’re leading a business, growing a team, or just need a reminder that you’re not alone – this episode will give you clarity, energy, and a few laughs too.

Download the Local Business AEO Playbook here – a free, step-by-step guide that shows you how to position your business to be recommended by AI.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Margie on LinkedIn here

Connect with Scott on LinkedIn here

Have Fun & Take Action

How to Stay Calm, Think Clearer, and Lead Smarter Under Pressure with Dr Sarah Anticich

Thu, 22 Jan 2026 08:00:00 +1200

Feeling the pressure of running a business in uncertain times? Here’s how to stay calm, clear, and in control (backed by science).

In this episode of the Marketing 4 Business podcast, Scott chats with clinical psychologist Dr Sarah Anticich about how business owners can manage stress, build resilience, and lead more effectively using her Executive Frame framework.

Sarah works with everyone from high-performing CEOs to people overcoming trauma, and she shares simple, powerful tools that help in both business and life.

You’ll learn:

What happens when you “flip your lid” and how to reset fast
The 3 pillars of strong leadership: Emotional Intelligence, Executive Functioning, and Self-Determination
Why micro-habits matter more than big goals
How to build a psychologically safe workplace that actually performs

If you want to lead with more clarity and calm (especially when the pressure’s on) this one’s for you.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Dr Sarah Anticich on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

What Smart Businesses Are Doing Differently in 2026

Thu, 15 Jan 2026 08:00:00 +1200

What will actually move the needle for your business in 2026?

In this episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.

Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.

You’ll learn:

Why video is non-negotiable in 2026 – and how to get started without overthinking it
The rise of zero-click marketing and how to win in AI-driven search
What small businesses need to know about YouTube as a lead-gen tool
How most businesses are leaking money by underusing their CRM – and how to fix it
Why offline events are making a comeback (and how to run one that actually works)

Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.

If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Renée on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

The Secret to Performing Under Pressure (on the Field and in Business)

Thu, 08 Jan 2026 08:00:00 +1200

What do you do after a 17-year professional rugby career? If you’re Tim Bateman, you turn personal struggle into purpose and build a franchise that’s redefining recovery and wellbeing.

In this Marketing 4 Business episode, Tim joins Scott to share how lessons from elite sport helped shape O-Studio, a growing wellness brand across New Zealand and now Australia. From stress and leadership to habits and high performance, this episode is not one to miss.

You’ll learn:

Why stress quietly kills performance and how to fix it
How to build a culture people want to be part of
The habits Tim swears by to stay mentally and physically fit
Why recovery is the next frontier for health-focused businesses

If you’re leading a business and want to perform at your best, this one’s for you.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Tim on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Marketing in 2026: What’s Changing, What’s Working, What to Ignore

Thu, 01 Jan 2026 08:00:00 +1200

What will actually move the needle for your business in 2026?

In this New Year’s episode of the Marketing 4 Business podcast, Scott is joined by Renée from Digital Influence to break down what business owners should really focus on this year – and what they can safely ignore.

Together, they unpack five key marketing priorities for 2026 based on what’s working now, what’s shifting in the market, and where the biggest opportunities lie.

You’ll learn:

Why video is non-negotiable in 2026 – and how to get started without overthinking it
The rise of zero-click marketing and how to win in AI-driven search
What small businesses need to know about YouTube as a lead-gen tool
How most businesses are leaking money by underusing their CRM – and how to fix it
Why offline events are making a comeback (and how to run one that actually works)

Whether you’re recharging at the beach or already back into the swing of things, this episode gives you a clear, confident roadmap for marketing smarter in 2026.

If you're a business owner ready to grow with more clarity and less fluff, this one’s for you.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Renée on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

What 2025 Taught Me – And What Every Business Owner Should Do Now

Thu, 25 Dec 2025 08:00:00 +1200

Before you set your 2026 goals, ask yourself these seven questions.

In this solo Marketing 4 Business episode, Scott shares the key reflections that helped him and his team thrive in 2025 (not just survive). You’ll get a simple but powerful framework to reset, refocus, and step into the new year with clarity.

In this episode, you’ll discover:

The surprising power of asking “What am I proud of?”
Why most business owners miss key lessons from their toughest challenges
The energising effect of identifying your flow moments
What feedback to take forward – and what to leave behind
One personal goal strategy that drives real, lasting change

If you’re serious about making 2026 your best year yet, this is the best gift you can give yourself.

This episode is for every business owner who wants to grow intentionally, not accidentally. Take the time to pause, reflect, and reset.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Work Less, Stress Less, Profit More: Lessons From a Coach Who’s Seen It All

Thu, 18 Dec 2025 08:00:00 +1200

In this episode of the Marketing 4 Business podcast, Scott sits down with Andrew Johnston, a straight-talking business coach who’s helped thousands of business owners shift from chaos to control.

Andrew shares the lessons he’s learned from running four businesses at once, coaching clients across 19 countries, and turning struggling companies into profitable, well-oiled machines. But this conversation isn’t just about business, it’s about building a better life too.

You’ll hear:

The real reason most NZ business owners stay stuck (and how to fix it)
How to create a “financial cockpit” that helps you make better decisions, faster
The truth about burnout and how Andrew lost 25kg and rebuilt his energy
Practical ways to systemise your business, boost profit, and win back your time
Why your business success means nothing if your health falls apart

If you’re a business owner who’s feeling stretched, stuck or just ready for more – this episode is your blueprint for working smarter, living better, and finally getting ahead.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Andrew on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Why Your Team Doesn’t Feel Seen – And What Great Leaders Do Differently

Thu, 11 Dec 2025 08:00:00 +1200

In this episode of the Marketing 4 Business podcast, Scott sits down with Rachel Kwok, Executive Officer of the National Kitchen and Bathroom Association (NKBA), to unpack what great leadership really looks like – and why most business owners are missing the mark.

Rachel shares how she leads a passionate, high-performing team by prioritising emotional intelligence, listening deeply, and aligning work with individual values. From one-on-one catch-ups to open culture meetings, this is practical, real-world leadership advice you’ll want to steal.

You’ll learn:

How to build a team culture where people speak up and step up
The key to making staff feel seen, heard, and valued
What most leaders get wrong about managing creatives
How to run standout events your industry actually wants to attend
Why feedback is a goldmine (and how to use it better)

If you're leading a team and want them to perform at their best (not just tick boxes) this episode is for you.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Rachel on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

What Every NZ Business Owner Should Do Before the Year Ends

Thu, 04 Dec 2025 08:00:00 +1200

Attention business owners: ask yourself these 5 questions before you start planning for 2026.

In this episode of the Marketing 4 Business podcast, Scott chats with Bronte from the Digital Influence team about the five key questions every business owner should ask before they dive into next year’s marketing strategy.

After sitting in over 50 strategy sessions this year, Bronte shares the trends, blind spots, and smart moves she’s seen across NZ businesses – including where most are wasting time and budget, and what separates the ones growing from the ones stalling.

You’ll learn why proper tracking is non-negotiable, how to get clearer on what’s actually driving results, and where most businesses are missing easy wins. Plus, they unpack how to use the “Thrive in 25” mindset to refocus, optimise, and scale what’s already working.

If you want 2026 to be your most intentional and effective year yet, this episode is a strong place to start.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Bronte on LinkedIn here

Eager to enhance your marketing strategy? Learn more about booking a Strategy Session with the Digital Influence team here.

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Built in a Recession: How Smart Businesses Thrive When Others Fold

Thu, 27 Nov 2025 08:00:00 +1200

Want better results in a slow market? Focus less on price, and more on people.

In this episode of the Marketing 4 Business podcast, Scott chats with Ziggy Conroy, founder of Zen Builders, about what it really takes to build a resilient, values-led business during tough times.

Ziggy shares how clear communication, strong culture, and a focus on personal development have helped his team thrive – even when the market slows down. From over-communicating with clients to empowering staff to grow their personal brands, Ziggy’s approach proves that investing in people pays off. You’ll also hear how he uses marketing to stay visible, why mindset matters more than ever, and what smart builders are doing differently in 2024.

If you want your business to grow (even in a slow market) this episode is packed with insights you can use.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Ziggy on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Get LinkedIn - 5 Ways to Show Up & Stand Out with Chloe Sabbadin

Thu, 20 Nov 2025 08:00:00 +1200

LinkedIn isn’t just for job hunters, it’s one of the best tools a business owner can use to grow.

In this episode of the Marketing 4 Business podcast, Scott chats with Chloe Sabbadin, founder of XO Recruitment, about how showing up consistently on LinkedIn helped her build a values-led recruitment business and attract clients she actually wants to work with.

Chloe shares how she went from HR in the mines to building a personal brand that cuts through the noise. You’ll learn the five key ways business owners can stand out on LinkedIn, why content doesn’t need to be perfect, and how to attract attention without selling your soul.

If you’ve been thinking about using LinkedIn but don’t know where to start, start here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Chloe on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The Market’s Changing – Here’s How to Win While Everyone Else Waits in 2026

Thu, 13 Nov 2025 08:00:00 +1200

Most business owners know the market has changed, but very few are doing anything about it…

In this episode of the Marketing 4 Business podcast, Scott chats with leadership and sales expert Darren Pratley about what’s really happening in the NZ market right now, and how smart business owners are setting themselves up to win in 2026 and beyond.

Darren and Scott unpack the strategies they’re seeing work across industries, from vision-led leadership to modern sales tactics and customer experience that builds real trust. You’ll learn why marketing without strategy is costing you money, how to create a culture of implementation, and what to do when loyalty is no longer guaranteed.

They also dive into the critical mindset shift every business owner needs to make if they want to thrive (not just survive) in this next cycle.

If you're feeling the market pressure and want clarity on how to lead, sell, and grow in today’s environment, this episode is a must.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Darren on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The DIY Marketing Trap: What James Learned After Wasting Time, Money & Momentum

Thu, 06 Nov 2025 08:00:00 +1200

Most tradies hit a wall when the referrals dry up. James MacLean hit that wall and decided to do something about it…

In this episode of the Marketing 4 Business podcast, Scott chats with James MacLean from Pantheon Painting about what it really takes to go from contractor to business owner – and why marketing was the skill he never knew he needed.

James shares what happened when the friends-and-family jobs ran out, the lessons he learned trying to DIY his lead generation, and why clarity, culture, and curiosity have been key to building a brand Canterbury can be proud of.

You’ll learn why trust is the new currency, how systems create confidence (for clients and staff), and what every service business owner needs to understand before they waste money on “lead gen” ads that go nowhere.

If you’re growing a service business and wondering why marketing feels so damn hard, this episode will show you you’re not alone – and what to do next.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with James on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Fixing Leaks, Building Legacies: What It Really Takes to Succeed in Business

Thu, 30 Oct 2025 08:00:00 +1200

Most people say they want success – but few are willing to do what it takes. Yuri Gomes is one of the few.

In this episode of the Marketing 4 Business podcast, Scott sits down with Yuri Gomes, founder of RMS Roofing & Waterproofing, to unpack the journey from Brazilian immigrant to respected Christchurch business owner – and the hard yards it took to get there.

Yuri shares how he built his business from scratch while working night shifts, why servant leadership drives team performance, and the marketing moves that helped him take control of his growth. You’ll hear his honest take on managing 30+ people, why branding and online presence matter more than ever, and how to outwork your competition without burning out.

If you’ve ever wondered what it really takes to build a business from the ground up in New Zealand, this is the episode to listen to.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Yuri on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Drowning in To-Dos? These 3 Strategy Shifts Will Save Your Sanity (and Profit)

Thu, 23 Oct 2025 08:00:00 +1200

Most business owners are drowning in to-dos. Noel MacDonald helps them design a business that works for them – not the other way around.

In this episode of the Marketing 4 Business podcast, Scott chats with Noel MacDonald from Oxygen8 about the three key strategy shifts that help business owners escape the overwhelm, get back in control, and build a business that supports the lifestyle they actually want.

Noel shares why working harder won’t fix your problems, how to use critical thinking to make better decisions, and what most business owners get wrong about success and goal setting. You’ll also learn how to fix cash flow without chasing every invoice, why some people hate the word “wealth,” and how the concept of “target fixation” can change the way you run your business.

If your business feels heavy, chaotic, or just stuck – this episode will help you start shifting gears.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Noel on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Marketing: Expense or Asset? The Mindset Shift That Separates 7 & 8 Figure Businesses.

Wed, 15 Oct 2025 18:46:00 +1200

Most business owners treat marketing like an expense. Marti Amos treats it like his biggest asset, and it’s helped him build a global business.

In this episode of the Marketing 4 Business podcast, Scott chats with Marti Amos, founder of The Professional Builder, about the mindset shift that helped him scale a global coaching company, and how you can apply the same thinking to grow your own business faster.

Marti shares why so many business owners stay stuck at 6 or low-7 figures, the real reason most marketing doesn’t work (hint: it’s not the ads), and how to identify your number one constraint using data, not guesswork. You’ll also learn why “hope marketing” is dead, how to build a team that thinks like founders, and why Marti spends over $250K a month on marketing with confidence.

If you’re ready to stop winging it and start scaling with intent, this one’s for you.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Marti on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Debt-Free by Design: How to Escape the System and Build Real Wealth

Tue, 07 Oct 2025 01:52:00 +1200

Think being mortgage-free is out of reach? Jacque Elias wants you to think again, and she's helped hundreds of Kiwi homeowners prove it’s possible.

In this episode of the Marketing 4 Business Podcast, Scott chats with Jacque Elias, CEO of Futurebound, about how everyday people can escape the debt cycle, take control of their finances, and build long-term wealth – all without earning more or giving up the things they love.

Jacque shares her journey from credit card debt to financial freedom, the mindset shift that changed everything, and how she now helps others do the same. You’ll learn how to get out of short-term debt using the “snowball method,” why budgets don’t work (and what to use instead), and how to set up bank account buckets that make managing money simple.

If you’ve ever felt stuck, frustrated, or unsure where your money’s going, this episode will show you a better way – and why your future self will thank you for it.

See below for ways to get in touch with us…

Learn about working with Futurebound here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Jacque on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Video or Vanish: The 2026 Business Owner’s Video Marketing Playbook

Thu, 02 Oct 2025 08:00:00 +1200

Think video marketing is just for influencers or ecommerce brands? Kaushik Kumar knew better, and now he helps business owners turn their expertise into video content that actually gets results.

In this episode of the Marketing 4 Business Podcast, Scott chats with Kaushik Kumar from Dark Matter about how service-based businesses can start using video to build trust, show up in search, and grow authority – without needing fancy gear, viral views or polished scripts.

Kaushik shares how he went from engineering to video strategy, why most business owners are sitting on a goldmine of untapped knowledge, and the easiest way to turn FAQs into content that works. You’ll learn why consistency beats perfection, how to beat the fear of looking silly, and why video is a long-term asset in a world of short attention spans.

If you’ve been thinking about video but keep putting it off, this episode will help you get out of your own head and finally hit record.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Kaushik on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Beat 2026 Before It Starts: The Business Owner’s Marketing Cheat Code

Thu, 25 Sep 2025 08:00:00 +1200

The end-of-year rush is coming and the businesses that win are planning for it now.

In this episode of Marketing 4 Business, Scott and Renée unpack what smart business owners should be doing right now to finish the year strong and kickstart 2026 with real momentum.

From planning your Christmas campaigns to fixing your follow-up and doubling down on what already works – this is a fast-paced guide to avoiding the panic and getting ahead. You’ll learn how to stay visible during the silly season, where to focus your time and budget, and why content consistency matters more than ever.

If you want 2026 to be your best year yet, it starts with the decisions you make this quarter. This episode will help you get clear, take action, and stay top of mind when it matters most.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Renée on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The Instagram Effect: How Reels and Video Turned Followers Into Paying Clients

Thu, 18 Sep 2025 08:00:00 +1200

Think your business isn’t “right” for video marketing? Georgia Hale thought the same, until her Instagram Reels started filling up her calendar.

In this episode of Marketing 4 Business, Scott chats with Georgia Hale, founder of The Face by Georgia Hale, about how she turned a niche injectable clinic into a fast-growing brand using authentic video content.

Georgia shares the real story behind launching her business, faking confidence until she found it, and why being “a bit cringe” on camera is worth it. You’ll learn how she uses video to build trust before people ever walk in the door, plus how free consultations, educational content, and standout customer experience drive ongoing referrals.

If you're running a service-based business and struggling to stand out online, this episode will show you what’s possible when you hit record and start showing up.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Georgia on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Sales Slump? How NZ Business Owners Can Turn It Around with One Simple Tool

Wed, 10 Sep 2025 21:42:00 +1200

Feeling the sales pressure? You’re not alone, but there is a better way to turn things around.

In this episode of Marketing 4 Business, Scott chats with sales and leadership coach Di Murphy about how New Zealand business owners can lift sales by focusing less on pushing harder and more on understanding people.

Di shares how a simple tool – DISC profiling – can help business owners improve how they lead, sell, and build better-performing teams. You’ll hear real advice on how to manage mindset, build accountability, and stop letting poor communication cost you revenue.

If your sales team isn’t performing – or you’re doing the selling yourself and it’s just not working – this episode will help you reset and move forward with more clarity and confidence.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Di on LinkedIn here

Connect with Scott on LinkedIn here

Give Di a call on 021 944 613

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Stop Winging It: How to Lead Your Business and Your Life On Purpose!

Wed, 03 Sep 2025 19:32:00 +1200

Are you leading with intention, or just winging it and hoping for the best? In this M4B episode, Scott sits down with high-performance leadership coach and 7-time world champion James Laughlin to unpack what it really takes to lead yourself, your team, and your business on purpose.

James shares powerful insights from his new book The Habits of High Performers, including the exact framework he uses with elite athletes, military leaders, and business owners to build long-term success (without burning out). From journaling and value-setting to decision-making filters and MVP prioritisation, this episode is packed with practical tools you can use right now.

If you're a business owner looking to show up better, lead stronger, and perform at your best, this one’s for you.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with James on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Everyone Is in Sales (Yes, Even You)

Wed, 27 Aug 2025 20:04:00 +1200

“I’m not in sales.” Yes, you are.

Whether you’re running a business, leading a team, or answering phones – how you show up shapes the customer experience.

In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Boyle, The Sales Scientist, about the mindset, leadership, and systems behind high-performing businesses. Mike shares practical insights from years of helping teams across Australasia build culture, lift performance, and sell with purpose.

They cover why most sales teams aren’t set up to win, how business owners unknowingly burn out their best people, and why every person in your business plays a role in sales. If you want to grow without burning out, this one’s worth a listen.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Mike on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Liquidation, Leadership & Letting Go: Lessons Learnt The Hard Way

Wed, 20 Aug 2025 21:45:00 +1200

What if losing your business was the best thing that ever happened to you?

In this episode of the Marketing 4 Business Podcast, Scott chats with Craig Fortune, a former business owner who voluntarily liquidated his company after facing burnout and a diagnosis of depression. Now, Craig helps other business owners reduce stress, work smarter, and avoid the mistakes he made.

They dive into what it really means to be “busy but not productive,” how leadership habits can make or break your team, and why purpose and structure are essential for sustainable growth. If you’ve ever felt overwhelmed by the weight of your business, this one’s for you.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Craig on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The Small Wins Strategy Every Business Owner Should Steal!

Wed, 13 Aug 2025 20:29:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Jennifer Heuett, founder of The Small Wins Company – a strategist who helps business owners create clarity, streamline operations, and design businesses that feel as good as they perform. Jennifer shares her journey from burnout to rebuilding a business by design, revealing how a clear North Star, aligned offers, and the right mindset can completely transform your trajectory.

They explore why small wins are more than just moments to celebrate – they’re a strategic advantage. From mapping out powerful client experiences to simplifying offers for better conversions, Jennifer breaks down what it takes to grow sustainably. If you’re feeling stuck, stretched thin, or ready for your next level, this conversation will help you get there – one small win at a time.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Jennifer on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Getting Good Sh*t Done - Dan Bradley’s Blueprint for Business Success!

Wed, 06 Aug 2025 19:53:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Bradley, founder of BPM and the man behind the “get good sh*t done” ethos. Dan shares his journey from Manchester to New Zealand, escaping the corporate grind to build a business rooted in real values, straight talk, and a relentless focus on people.

They dig into the mindset shifts needed to go from employee to owner, the reality of hiring (and leading) a team, and why sticking to your core values – no matter how blunt – can actually attract the right clients and opportunities. Dan also reveals what business ownership has taught him about resilience, balance, and building a culture that lasts.

See below for ways to get in touch with us…

Connect with Dan on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Invisible Online? 5 Things Silently Killing Established Businesses in 2025

Wed, 30 Jul 2025 20:32:00 +1200

Is your business still relying on old-school referrals? You might be falling behind. In this episode, Scott and Renée reveal how established NZ businesses can future-proof their marketing and win in today’s digital-first world.

Renée, our Growth Specialist at Digital Influence, returns to break down why even the most reputable brands are losing ground online – and what you can do to turn things around. They cover the signs your referral network is drying up, how younger competitors are overtaking long-standing businesses, and why the “random acts of marketing” approach is costing owners real money.

You’ll learn:

How to quickly boost your online reputation and credibility
Simple steps to get more from Google reviews, video, and social proof
The right way to build consistency, trust, and results – without the fluff
Real examples of NZ businesses that adapted (and what happens if you don’t)

If you’re a business owner or marketer who wants to finish the year strong, this episode is packed with real talk, practical ideas, and a clear strategy to stay ahead.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Renée on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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From Tennis to Tech: Lessons in High Performance and Family Business

Wed, 23 Jul 2025 19:26:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott is joined by Glenn Wilson, former New Zealand Davis Cup tennis captain and now General Manager at Custom Pack. Glenn’s story covers a unique path from dairy farming to the world stage of tennis, and now to running a fast-evolving family business in the packaging industry.

They dig into the real mindset shifts that drive high performance – in sport and business – and what it takes to lead through change. Glenn shares lessons from tough mentors, building resilience, and why one-on-one leadership still matters most. You’ll hear how Custom Pack has survived and thrived through market shifts, technology upgrades, supply chain shocks, and a constantly changing team. Most of all, Glenn opens up about the habits, self-talk, and practical strategies that have helped him – and his business – adapt, innovate, and keep moving forward.

See below for ways to get in touch with us…

Connect with Glenn on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Failing Forward: Di Foster on Turning Setbacks into Strategic Wins!

Wed, 16 Jul 2025 20:12:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott is joined by Di Foster, business coach, keynote speaker, and mentor to “accidental leaders” across New Zealand. From a career in family business to a life-changing cancer diagnosis, Di brings deep insight into how mindset shapes business success.

They talk about radical responsibility, clarity, and the hidden stories that hold business owners back. Di shares how to align your values, beliefs, and actions so you can lead with intention – and why authenticity, not hustle, is what really drives growth. Whether you’re feeling stuck or ready to level up, this episode will shift how you think about business and leadership.

See below for ways to get in touch with us…

Connect with Di on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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No Shortcuts: Shane Bond on Pressure and Performance

Thu, 10 Jul 2025 08:00:00 +1200

In this episode of the Marketing 4 Business podcast, Scott is joined by Shane Bond, former Black Cap, police officer, and now elite-level cricket coach. From late bloomer to world-class fast bowler, Shane shares the mindset shifts that helped him rise fast and stay at the top.

They cover pressure, performance, and the parallels between sport and business leadership. Shane unpacks how he builds trust in high-performing teams, his coaching philosophy, and why success always comes back to doing the work. Whether you lead a team or want to level up yourself, this episode is full of lessons worth hearing.

See below for ways to get in touch with us…

Connect with Shane on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Making Money Fun Again: The Sharenanigans Story

Thu, 03 Jul 2025 08:00:00 +1200

In this episode of the Marketing 4 Business podcast, Scott is joined by Alli Kennedy, the 24-year-old founder of Sharenanigans, the board game teaching Kiwi families about money. From a university project to national distribution in The Warehouse, Alli shares how she turned a simple idea into a successful product-based business.

They cover product validation, using TikTok for growth, DIY PR, and what it really takes to get stocked by major retailers. Whether you're a first-time founder, parent, or just curious about launching a business in NZ, this episode is full of practical lessons and fresh ideas.

Timestamps:

00:00 – Intro

01:35 – Why a board game about money?

04:28 – Turning a uni project into a real business

06:45 – Building an audience before launch

08:12 – Using TikTok for product marketing

10:30 – Overcoming imposter syndrome

13:15 – Getting into The Warehouse

15:42 – How to validate your business idea

18:10 – Why face-to-face feedback still matters

20:05 – Getting media coverage without a PR agency

22:47 – Top 5 tips for product-based startups

26:30 – Focus on solving real problems

28:14 – Final advice + where to follow Ali

See below for ways to get in touch with us…

Connect with Alli on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Stop Being Ignored: 5 Steps to Messaging That Gets Customers Off the Couch

Thu, 26 Jun 2025 08:00:00 +1200

Got a great product or service but feel like your message just isn’t landing? You’re not alone.

In this Marketing 4 Business podcast episode, Scott is joined by Renée Omand, our Growth Specialist at Digital Influence, to unpack why so many businesses struggle with messaging, and what to do about it. Drawing on insights from over 50 strategy sessions, Renée shares the common traps, missed opportunities, and practical ways to make your message matter.

They dive into how to write messaging that actually moves people (not just ticks boxes), why “full-service” isn’t a selling point, and the power of storytelling to create connection and drive action. Plus, Scott shares his go-to “PASTA” copywriting framework and why your messaging should be compelling, not just convincing.

If your website, ads, or socials aren’t converting like they should, this episode will help you find the gaps and fix them fast.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Renée on LinkedIn here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Loyalty Isn’t a Stamp Card: Why Your Marketing Strategy Needs an Upgrade

Tue, 17 Jun 2025 22:31:00 +1200

What do thriving hospitality businesses have in common? It’s not just great food or fast service, it’s systems that scale and data that drive smarter decisions.

In this Marketing 4 Business podcast episode, Scott chats with Andrew McClurg, hospitality expert and Managing Director at Tevalis, about how better systems, smarter use of data, and genuine customer connection can transform hospitality businesses.

Andrew shares what he’s learned from working with over 1,000 venues across New Zealand and Australia, including how to use loyalty marketing the right way, why customer data often goes unused, and what makes service truly unforgettable.

If you’re in hospitality or just want to understand how to turn service into scale, this episode is packed with real insights.

See below for ways to get in touch with us…

Connect with Andrew on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Work Less, Win More: How Digital Systems Create Freedom!

Wed, 11 Jun 2025 18:53:00 +1200

Drowning in to-do lists and feeling chained to your business? This episode is for you.

In this Marketing 4 Business podcast episode, Scott chats with Kate MacGregor, founder of Out of Office, about how smart digital systems can help business owners reclaim their time, scale sustainably, and create more freedom in their lives.

Kate shares how her own business pivoted during COVID and how she now helps others build digital products like courses, memberships, and toolkits that deliver real value, without requiring the business owner to show up live every time.

They dive into what it takes to design a business around your ideal lifestyle, why progress beats perfection, and how digital platforms can serve hundreds without burning you out.

If you’re ready to work less, serve more, and build a business that fits your life, this episode is a must-listen.

See below for ways to get in touch with us…

Connect with Kate on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The Comeback Code: From Hospital Bed to Bestseller

Wed, 04 Jun 2025 20:19:00 +1200

Facing burnout, hardship, or just trying to get back up after a tough season? This one’s for you.

In this Marketing 4 Business podcast episode, Scott sits down with Jake Bailey – resilience speaker, bestselling author, and cancer survivor – for a raw and powerful conversation about what it really takes to bounce back.

Jake shares how a life-changing diagnosis during his final year of high school sparked a journey of purpose, recovery, and redefining strength. They unpack the 5 S’s of resilience, the difference between surviving and thriving, and why slowing down is sometimes the strongest move you can make.

If you’ve ever felt like you’re running on empty, or need to reframe how you deal with pressure and setbacks, this episode is a must-listen.

See below for ways to get in touch with us…

Connect with Jake on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The Ultimate Content Marketing Calendar: What to Post, When, and Why It Works

Wed, 28 May 2025 21:14:00 +1200

Know you need to post, but stuck on what, when, and why? You're not alone.

In this Marketing 4 Business podcast episode, Scott chats with Andréa Marshall from Lime Global about creating a content calendar that actually works. Andréa shares her real-world experience in digital marketing, from student radio to leading marketing for diverse businesses.

They break down how to truly understand your audience, what to learn from the competition, and why involving your community can be a game-changer (even a duck race!). Plus, they touch on working with local influencers and keeping it genuine with AI in the mix.

Whether you're stuck on what to post or just want your content to work harder, this episode gives you the structure and mindset to make it happen.

See below for ways to get in touch with us…

Connect with Andréa on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Content That Converts: Why Most Marketing Fails (and How to Fix Yours Fast)

Thu, 22 May 2025 08:00:00 +1200

Struggling to stay consistent with content? You’re not alone.

In this Marketing 4 Business Podcast episode, Scott and Renée unpack what effective content actually looks like, how to simplify your approach, and why strategy, not trends, should shape what you post.

They share the three types of content that consistently drive results, how to avoid the trap of ‘random acts of marketing’, and real examples from businesses getting it right.

If you’ve ever wondered what to post, how often, or if your content’s even making an impact, this one’s worth a listen.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Renée on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Most Websites Suck – Here’s What to Do Instead (Even If You’re Just Starting Out)

Tue, 13 May 2025 23:33:00 +1200

Most websites suck. Yours probably does too – and it’s not your fault. But if you’re starting a business or relaunching, here’s what to do instead to actually get customers.

In this Marketing 4 Business podcast episode, Norman McKenzie, founder of Meta Digital, shares what 24 years in business has taught him about building websites that work, running a values-led agency, and staying ahead in a fast-changing digital world.

From humble beginnings and BNI meetups to long-term client relationships and embracing AI, Norm breaks down the practical lessons that matter – why caring deeply is still a serious competitive edge, how to think long-term, and what traps to avoid if you actually want results.

If you're serious about doing digital right, this conversation is a must-listen.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Norm on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Marketing for the Rebound: 3 Things Every Business Owner Should Be Doing Now

Thu, 08 May 2025 08:00:00 +1200

Discover why right now is the time to prepare for the rebound, not pull back!

Scott and Renée share the three must-do marketing moves every business owner should focus on this season, the results from a recent Meta campaign, and why stock images could be costing you conversions.

From strategy-first thinking to showcasing client success, this episode is packed with real-world insights to help you grow during quieter months and dominate when demand returns.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Renée on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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People Over Profit: Why We Don’t Work With W@nkers!

Thu, 01 May 2025 08:00:00 +1200

Discover how a brutally honest core value helped scale one of New Zealand’s most respected construction businesses.

Paul Lloyd shares the no-BS leadership philosophy behind Apollo Projects, why being selective about who you work with is a growth superpower, and how this thinking and innovation shaped the building of a $200M company.

See below for ways to get in touch with us…

Connect with Paul on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The Attention Seeker’s Guide to Leadership & Personal Brand

Thu, 24 Apr 2025 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with Stanley Henry, founder of The Attention Seeker, former hotel GM, and unapologetically bold business leader, to unpack what it really takes to build a brand that cuts through the noise and a business culture that makes people want to stay.

From running eight-figure hotels to scaling a content agency from a spare bedroom to 40 staff, Stanley shares what he's learned about leadership, storytelling, and systemising for scale. He dives into the power of EOS (Entrepreneurial Operating System) for growing young leaders, how to build creative processes that encourage radical feedback, and why transparency, even around salaries, drives team buy-in and business performance.

You’ll also hear:

Why Stanley believes marketing hasn’t changed – but the bar for storytelling has
How “don’t be a dick, grow or die, challenge the status quo” became a core company value
The origin and impact of Decompression Week (and why it’s worth every cent)
How personal branding helped fuel 50% of Stanley’s business growth
The mindset behind setting a BHAG of 10 billion followers (yes, billion)

Whether you're building a creative agency, leading a small business, or just want to be a better storyteller and leader, this episode is packed with bold insights, real-life lessons, and plenty of ideas to take back to your team.

See below for ways to get in touch with us…

Connect with Stanley on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

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From Crates to Community: Building Business the Kiwi Way

Wed, 16 Apr 2025 19:53:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Dean Payn, entrepreneur, business mentor, and the driving force behind The Crate and Business Blueprint NZ, to explore how business owners can build true freedom by thinking bigger, systemising smarter, and leading with generosity.

Dean shares his journey from bootstrapping an online marketing agency in a spare bedroom to launching one of New Zealand’s first co-working spaces, growing a thriving business community, and stepping into the national leadership role for a cutting-edge AI-powered business education platform. Along the way, he’s learned how to scale without burning out, how to lead with service (and snacks), and why creating systems is the fastest way to get your time back.

From pre-selling before launching, to using AI to automate blog posts and SOPs, Dean unpacks the mindset, strategy and practical tools that help small business owners break free from the grind and focus on what really matters. If you’re tired of being stuck in the day-to-day, wondering how to scale sustainably or curious about using AI without losing your personal touch – this episode is a must-listen.

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How to Market Smarter (Even in a Slow Market)

Wed, 09 Apr 2025 20:04:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott and Renée kick off a new series of raw, unfiltered conversations focused on real-time insights from the frontlines of sales and marketing. Drawing from dozens of weekly strategy sessions and high-performance reviews with business owners across New Zealand, they unpack what’s actually happening in the market right now – no fluff, just honest conversations that business owners can relate to.

They dive into the big questions business owners are asking, like: How much should I be spending on marketing? What’s the best way to build trust in a cautious market? And how do I make $1,000 work if that’s all I’ve got? If you’re a business owner trying to find your footing in a shifting market, unsure where to invest your time and money – this Marketing 4 Business podcast episode will give you clarity, confidence, and a few good laughs along the way.

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Leading Under Pressure: Lessons from Crisis with Brenden Winder

Thu, 03 Apr 2025 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Brenden Winder – Navy veteran, leadership expert, and Emergency Management Team Leader at Christchurch City Council – to explore what it takes to lead under pressure, build resilient systems, and stay prepared for the unexpected. Brenden shares powerful lessons from his time in the military, the Christchurch earthquakes, and international recovery efforts in Nepal, highlighting how crisis-tested leadership principles can apply to everyday business challenges.

From simplifying complex problems with checklists to leveraging AI for scalable decision-making, Brenden unpacks how business owners can stay calm in chaos, support their teams effectively, and plan for long-term sustainability. Whether you’re leading through uncertainty, managing stress, or simply wanting to build a stronger, more adaptable business, this episode is packed with wisdom, practical strategies, and inspiration to help you lead with clarity and confidence.

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The 6 High-Performance Habits Every Business Owner Needs

Tue, 25 Mar 2025 21:23:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Dan Van, founder of Evolution Performance, to talk about how business owners can apply high-performance habits from elite sport to build resilience, improve focus, and lead with confidence. Dan shares his journey from coaching rugby and cricket to working with athletes, students, and corporate teams on mental skills and performance strategies. With a background in applied sports psychology and breathwork, Dan explains how simple tools like journaling, visualisation, and breathing techniques can help business owners manage stress, bounce back from setbacks, and perform under pressure.

From real-world coaching experiences to lessons learned on and off the field, Dan unpacks how mindset, self-awareness, and preparation make the biggest difference – whether you're running a business or stepping onto the pitch. If you're looking to sharpen your thinking, unlock better decision-making, and create a high-performance environment for yourself and your team, this episode is full of practical insights and powerful takeaways.

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Tech, Tools & Tactics: The Secret to Business Efficiency

Wed, 19 Mar 2025 19:10:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Andy Carruthers, founder of Hard Basket, to talk about how business owners can simplify operations, automate workflows, and leverage technology to save time and scale smarter. Andy shares his journey from running a global creative agency to becoming one of New Zealand’s few certified Zapier experts, revealing how businesses can eliminate inefficiencies and improve customer experiences with automation.

From cutting 30+ hours of manual work per month to seamlessly integrating tools like Zapier, Xero, and WorkflowMax, Andy explains how smart businesses are using automation to streamline processes and drive growth. He also shares his top five must-dos for launching a successful business in 2025, along with practical insights on leveraging tech to work smarter, not harder.

If you’re looking to optimise your operations, free up valuable time, and future-proof your business, this episode is packed with actionable takeaways.

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Taking Risks and Backing Yourself in 2025 with Greg Beaman

Tue, 11 Mar 2025 22:20:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Greg Beaman, founder of Car Money, to talk about his journey from leaving school early to becoming a successful business owner. Greg shares how his early struggles in school shaped his work ethic, his transition into sales, and how he built a thriving finance company.

Discover the importance of customer service, relationship-building, and personal branding in business success. Greg also reveals how video marketing and social media ads transformed his business, the power of emotional connections in sales, and why human interaction still matters in an AI-driven world.

Tune in to hear real-world insights on sales, business growth, and standing out in a competitive industry. Whether you're an entrepreneur, business owner, or someone looking to sharpen your marketing and sales skills, this Marketing 4 Business Podcast episode is packed with valuable takeaways.

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Dealing Up Business Success: Inside Secrets To Fast Business Growth

Thu, 06 Mar 2025 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with Lyn Askin, an EOS-certified implementer and successful entrepreneur, about the key frameworks that drive business success. From his unexpected journey as a blackjack dealer in Las Vegas to helping businesses scale with EOS, Lyn shares invaluable lessons on leadership, teamwork, and business growth.

They discuss the importance of building a strong team, communicating effectively, and staying adaptable in a changing business landscape. Lyn also dives into personal branding, the impact of AI on marketing, and why curiosity is one of the most underrated traits in business.

Tune in to hear practical insights on leading with purpose, creating a high-performance team, and building a brand that truly connects with customers. Whether you're an entrepreneur, business leader, or just looking for smarter ways to scale, this episode is packed with takeaways you can apply right away.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you’re following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

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Is Your Business AI Enabled?

Thu, 27 Feb 2025 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott dives into how businesses can leverage AI to improve efficiency and stay ahead in 2025. He shares insights from a recent presentation, where he was asked whether businesses should be worried about AI. His take? If you're just consuming AI, it can be a distraction - but if you're using AI as a tool, it can be a game-changer.

Scott breaks down the practical ways business owners can integrate AI, from automating repetitive tasks to streamlining workflows and improving customer service. He also shares his top AI tools for managing emails, scheduling, and even optimising marketing campaigns - helping businesses save time and boost productivity.

If you want to stay competitive and avoid getting left behind, this episode is packed with actionable insights to help you future-proof your business with AI.

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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How to Get New Clients Coming to You.

Wed, 19 Feb 2025 18:41:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Matt Jones from Advanced Safety to discuss leadership, marketing, and the evolving role of health and safety in business. Matt shares his journey from hospitality to leading a national health and safety consultancy, revealing the key lessons he's learned along the way.

Discover how smart business owners can simplify health and safety, build a strong workplace culture, and leverage AI to improve productivity. Matt also shares his insights on LinkedIn marketing, the power of giving value upfront, and why trust is the foundation of successful business relationships.

Tune in to hear actionable strategies for creating a safer, more efficient business while building a brand that stands out. Whether you're a leader, entrepreneur, or just looking to optimise your marketing and operations, this episode is packed with valuable takeaways.

See below for ways to get in touch with us…

Check out Advanced Safety here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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50 Business Truths That Will Make You $$$

Wed, 12 Feb 2025 19:54:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott shares 50 hard-hitting business truths that will help you grow, scale, and make more money. After decades in business and marketing, he reveals the lessons that truly move the needle - so you can avoid costly mistakes and build a profitable, sustainable business.

Scott breaks down why marketing must drive revenue, not just awareness, how systems create predictable growth, and why businesses that master storytelling and relationships always win. He also shares insights on pricing strategy, cash flow, customer retention, and leadership - key areas that separate struggling businesses from thriving ones.

If you’re serious about growing your business in 2025 and beyond, these truths will give you the clarity, strategy, and execution framework you need.

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15 Marketing Truths Every Business Needs to Know in 2025

Thu, 06 Feb 2025 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott shares 15 powerful marketing truths that every business owner should understand to achieve long-term success. Drawing from over 25 years of experience, he reveals the key principles that separate thriving businesses from those that struggle. From ensuring your marketing drives revenue—not just awareness—to mastering customer retention and brand loyalty, Scott provides actionable insights that will help you level up your marketing in 2025.

Discover why attention is the new currency, why people buy on emotion but justify with logic, and how consistency of message and frequency of reach make you relevant. Whether you're looking to refine your strategy, improve your paid and organic marketing, or create a system that drives predictable growth, this episode is packed with insights to help you win. Tune in now and start implementing these proven marketing truths today!

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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3 Unbreakable Marketing Rules

Thu, 30 Jan 2025 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott reveals his 3 Unbreakable Marketing Rules—a strategic framework to help businesses achieve marketing success in 2025. He breaks down the essentials of mapping your strategy, crafting impactful content, and monetising your efforts to create lasting results. These rules are designed to help you navigate challenges, prioritise consistency, and maximise your marketing potential.

Discover how to identify your ideal customers, leverage your strengths, and implement a retention-focused approach to boost lifetime value. Scott also explains how relentless consistency in messaging and visibility will position your business for growth, even in tough times. Whether you’re looking to amplify your marketing efforts or build a solid foundation, this episode is packed with actionable insights to help you win in 2025.

See below for ways to get in touch with us…

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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My Favourite Book of 2024 & How It Will Grow Your Business in 2025

Thu, 23 Jan 2025 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott shares his favourite book of 2024, Belonging by Owen Eastwood, and reveals how its powerful concepts can transform your marketing strategy in 2025. From the Māori concept of whakapapa to fostering community and purpose-driven branding, Scott breaks down seven actionable insights inspired by the book that you can apply to build stronger connections and drive authentic engagement with your audience.

Learn how to lead with storytelling, establish trust, embrace personalisation, and create communities where your customers truly feel they belong. Scott explains why connection will be your greatest currency in 2025 and how these principles can help your business thrive beyond mere transactions. Tune in to discover why Belonging is a must-read for business leaders and marketers aiming for success in the year ahead.

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5 Strategy Session Marketing Insights to Help You Win in 2025.

Thu, 16 Jan 2025 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Bronte from the Digital Influence team to share five key marketing insights uncovered through their strategy sessions and high-performance reviews. They highlight the importance of understanding that no two businesses are the same, uncovering hidden opportunities, and leveraging competitive analysis to stand out. Bronte explains how focusing on what you do best and refining your audience insights can drive better results, while small changes—like optimising your Google Business Profile or simplifying your website navigation—can make a big impact.

Scott and Bronte emphasise the power of a strategy-first approach, helping businesses tie their marketing tactics to an overarching plan for success. They also discuss the value of identifying profitable customers, communicating a clear value proposition, and letting go of what doesn’t serve your business. Whether you’re starting fresh in 2025 or refining your current marketing efforts, this episode is packed with practical takeaways to help you win in the new year. Tune in now to gain insights that can drive meaningful growth for your business!

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Ready to Win in 2025? If you want to develop a clear roadmap for your business growth, reach out to Digital Influence for a Where You Can Win Strategy Session or High-Performance Review. Call Scott on 021891934!

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My A to B Framework For Your Marketing Success In 2025.

Thu, 09 Jan 2025 08:00:00 +1200

In this episode of the Marketing for Business Podcast, Scott shares his powerful A to B framework—a seven-step process designed to help businesses achieve marketing success in 2025. He emphasises the importance of defining your current reality (point A) and envisioning your desired future (point B) to bridge the gap with actionable strategies. Scott guides listeners through key steps like conducting a marketing audit, setting measurable goals, and building a dominant focus to drive results.

Learn how to create a winning system, maintain relentless consistency, and leverage strategic partnerships to accelerate growth. Whether you're mapping out a new marketing strategy or refining an existing one, this episode will equip you with practical insights to move from where you are to where you want to be. Tune in now to kickstart your marketing success for 2025!

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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True Story: Why I Sucked At Selling Plastic Toothpicks!

Thu, 02 Jan 2025 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott shares a personal story about one of his biggest sales failures – selling advertising on plastic toothpicks. What seemed like a great opportunity turned into a lesson that would forever shape his approach to marketing. Through the awkwardness of cold calling and a pivotal interaction with a pub owner, Scott uncovers a vital truth: people buy what they want, not what they need.

This episode is packed with wisdom on how to shift your marketing strategy to focus on desires, emotions, and the language of your customers. Scott challenges listeners to reframe how they present their products and services, ensuring they align with what people truly want. Tune in for a fun story with a powerful takeaway that will inspire you to rethink your approach to selling and connecting with your audience in 2025!

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Marketing 2025 - Where You Can Win In 2025!

Thu, 26 Dec 2024 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott shares key insights from his in-depth strategy sessions to help your business thrive in 2025. From scaling rather than simply surviving to building irresistible customer-getting systems, Scott outlines actionable steps for long-term growth. Learn how to leverage automation, forge strategic partnerships, and develop community-driven content strategies that build trust and foster loyalty.

Scott also highlights the importance of focusing on your customers, maintaining relentless consistency, and adopting a strategy-first mindset. Whether it’s mastering local SEO, prioritising customer lifetime value, or creating a cohesive brand ecosystem, this episode provides a clear roadmap to elevate your marketing and position your business for success in 2025.

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The Lost Generation - Is Your Marketing Ready For This?

Thu, 19 Dec 2024 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott explores the rise of “The Lost Generation” - a group of consumers who have never used traditional tools like the Yellow Pages and are moving away from search engines to AI-driven platforms. He outlines eight essential strategies to ensure your marketing stays relevant and effective in 2025. From embracing AI to strengthening your digital presence and creating content that connects, Scott shares practical advice to adapt to this shift.

Scott dives into the importance of leveraging owned vs. rented media, building trust through community connections, and capturing micro-moments to meet your audience where they are. He also highlights the power of local marketing, AI integration, and actionable education strategies to keep your business ahead of the curve.

Tune in to this episode to future-proof your marketing strategy and learn how to engage with the next generation of consumers. Don’t get left behind - discover how to thrive in the evolving digital landscape!

See below for ways to get in touch with us…

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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What Are You Really Marketing in 2025? #hintitisnotchocolate

Wed, 11 Dec 2024 18:27:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott challenges business owners to rethink what they’re really marketing and selling in 2025. It’s not just products or services - it’s solutions, emotions, and transformations that connect with customers on a deeper level. From selling peace of mind as a plumber to delivering clarity and confidence as a lawyer, Scott breaks down how reframing your offerings can create more meaningful connections and drive sales.

Through engaging examples like Cadbury’s “Thank You Roses” and “What to Bring When You’re Told to Bring Nothing” campaigns, Scott illustrates the power of attaching strong messages and emotional connections to your products. He also shares actionable strategies to help businesses market aspirations, convenience, and identity, ensuring they stand out in competitive markets.

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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3 Steps To Thrive in 2025 with Sarah Robb

Thu, 05 Dec 2024 08:04:20 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with Sarah Robb from Spring with Sarah about the mindset shifts and tools every business owner needs to thrive in 2025. Sarah shares her personal journey from adversity to empowerment, highlighting how self-awareness, energy management, and consistent actions can unlock transformative growth for both individuals and businesses.

Tune in to learn practical strategies for overcoming limiting beliefs, building resilience, and finding clarity in challenging times. Packed with actionable insights, this episode will inspire you to break through mental barriers and position your business for long-term success.

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Connect with Sarah on LinkedIn here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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4 Questions Every Business Owner Must Answer to Thrive in 2025

Wed, 27 Nov 2024 18:46:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott dives into the four critical questions every business owner must answer to thrive in 2025. He emphasises the importance of clarity in your messaging and explains why defining who you are, where you are, what you have to offer, and why prospects should choose you is essential for standing out in a competitive market. Scott shares actionable advice on crafting a compelling value proposition, building trust, and tailoring your marketing strategy to resonate with your ideal audience.

Tune in to this Marketing 4 Business Podcast episode to discover how these simple yet powerful questions can transform your marketing efforts, improve customer engagement, and set your business up for success in 2025. Gain practical insights to align your strategy with your goals and thrive in the year ahead.

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Growing Leaders 4 Business Success

Wed, 20 Nov 2024 18:30:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott shares his guest appearance on the Catalytic Leadership Podcast with Dr. William Attaway. Scott reflects on his journey from the cricket field to building successful businesses, highlighting the importance of a clear mission, strong core values, and fostering a culture of trust and collaboration. He shares actionable strategies like daily stand-ups, 90-day sprints, and empowering team members to innovate - providing invaluable advice for leaders striving to cultivate high-performing teams.

Packed with inspiration and practical leadership insights, this episode explores how intentionality and a people-first approach can transform your business. Tune in to this episode to learn how to develop strong leaders, create a growth-focused team culture, and lay the foundation for long-term success.

Make sure you check out the Catalytic Leadership Podcast here

See below for ways to get in touch with us…

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The Silent Marketing Driver - Why Some Businesses Win More.

Wed, 13 Nov 2024 20:03:00 +1200

In this special episode of the Marketing 4 Business Podcast, Scott sits down with legal expert Brent Selwyn and seasoned property investor Shaun Stockman to uncover powerful strategies for business growth. Drawing from their extensive experience, Brent and Shaun share actionable insights on standing out in today’s competitive market and building long-term success.

Brent reveals two key personal strategies he’s used to propel his business forward, including innovative ways to leverage video and boost client trust. Shaun discusses the importance of loving what you do and the resilience needed to navigate economic cycles. Together, they explore the value of consistency and focus in both sales and marketing to maintain momentum, even in uncertain times.

This episode is packed with practical advice for business owners aiming to elevate their strategies, strengthen client relationships, and foster sustainable growth.

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Connect with Brent on LinkedIn here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The Marketing Gap - The 3 Things Your Marketing Must Do Today

Thu, 07 Nov 2024 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with Jon Randles, a seasoned business coach and partner at MOSH Social Media, about strategies for navigating today’s challenging business environment. Jon shares key insights on maintaining control over what matters, from managing time and costs to improving cash flow and refining marketing approaches.

Jon discusses his “five essentials” for business success, emphasising the value of focusing on high-impact activities, analysing profitability, and identifying ideal clients. Drawing from his coaching experience, he highlights the importance of setting specific goals, building resilience, and targeting the right audience for sustainable growth. Scott and Jon also explore the mindset needed to stay productive and intentional, even when the economy is uncertain.

Tune in to this Marketing 4 Business Podcast episode for actionable advice on making smart decisions, staying resilient, and building a profitable, client-focused business in any market climate!

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Connect with Jon on LinkedIn here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Sales & Marketing Mastery - How To Drive Predictable Business Growth

Thu, 31 Oct 2024 08:00:00 +1200

In this special episode of the Marketing 4 Business Podcast, Scott sits down with industry experts Murray Hale and Owen Scott to discuss their top business advice for thriving in today’s economic climate. Drawing on years of experience, Murray and Owen share tips on building resilience, staying focused, and making smart decisions to drive long-term growth.

Murray highlights the importance of optimising cash flow, setting clear objectives, and nurturing strong client relationships, while Owen dives into the value of strategic marketing and aligning team efforts for maximum impact. This episode is packed with advice for business owners looking to boost productivity, improve client relationships, and ultimately, achieve their best results yet!

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The Deliberate Leader - 5 Ways To Help Your People Fly

Thu, 24 Oct 2024 07:45:29 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with leadership expert Denis Gianoutsos, host of the Leadership is Changing podcast, to discuss key strategies for business leaders. Denis shares his five essential ways to help your people thrive, starting with how to build a match-fit mindset for leadership.

They dive into topics like the importance of clarity, becoming a deliberate leader, and why setting your team free to excel is critical. Denis also touches on how leaders can embrace creativity during challenging times and the power of consistency in leadership. Tune in to learn how to elevate your leadership skills, inspire your team, and lead your business to success!

See below for ways to get in touch with us…

Connect with Denis on LinkedIn here

Listen to the Leadership is Changing podcast here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Success Leaves Clues x 2

Tue, 15 Oct 2024 23:25:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott interviews Mike James, co-owner of NOVUS Glass New Zealand, and Paul Wright, co-founder of Harcourts, for their best business advice. Mike shares how focusing on customer service and empowering your team with the right mindset leads to long-term success. He also highlights the importance of hiring for attitude and building a strong company culture.

Paul emphasises the power of having a clear plan, staying accountable, and consistently focusing on high-value activities that drive business growth. He also shares leadership insights learned from All Blacks mental skills coach Gilbert Enoka, and the importance of balancing work and life.

Tune into this episode for actionable strategies to grow your business, empower your team, and create a culture of success!

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The Gap: How To Make Your Business More Successful

Mon, 07 Oct 2024 22:19:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Brad Evans, partner at SBA Small Business Accounting, to discuss how businesses can close the gap to achieve greater success. Drawing from his experience as a professional cyclist, Brad shares valuable insights on the importance of strategy, discipline, and determination in both sports and business.

Brad dives into the power of setting clear short-term goals, focusing on "dollar-productive" activities, and relentlessly pursuing sales to drive business growth. He also highlights the importance of staying on top of financials, from tax planning to leveraging technology for business efficiency.

Tune in to this Marketing 4 Business Podcast episode for actionable tips on building a successful business and creating strong financial foundations to thrive in any economic climate!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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The Million Dollar Tip

Thu, 03 Oct 2024 07:32:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott interviews Tony Jenkins, Managing Director of Harcourts Holmwood, and Miranda Knapton, Director at BNI New Zealand, for their best business advice. Tony shares his “Million Dollar Tip” on focusing on dollar-productive activities, delegating tasks, and maintaining a strong, positive mindset to lead teams through challenging times.

Miranda emphasises the importance of building deep relationships, identifying and fixing weaknesses, and refining your business by focusing on core strengths. Tune into this episode for expert strategies to drive your business forward with clarity and purpose!

See below for ways to get in touch with us…

Connect with Miranda on LinkedIn here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Exit Strategy: Mastering the Art of Selling Your Business

Thu, 26 Sep 2024 07:43:43 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Sam Cherry and Damien Fahey from Tabak Business Sales to explore the intricacies of selling a business. With over two decades of combined experience, Sam and Damien share their unique backgrounds, one from a marketing and sales perspective, the other from an accounting background, and how this dynamic helps them stand out in the world of business brokering. They delve into topics such as the importance of recurring revenue, business growth strategies, and why preparing a business for sale should start long before the actual sale date.

Listeners will learn what makes a business attractive to buyers, including the importance of owners stepping away from daily operations. Tune in for actionable tips on leveraging systems, technology, and long-term growth to boost your business’s value, whether you're planning to sell or optimise operations.

See below for ways to get in touch with us…

Connect with Sam on LinkedIn here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Marketing Gold - How To Find Untapped Assets In Your Business.

Thu, 19 Sep 2024 07:43:34 +1200

In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Darren Pratley and Greg Williamson for their best business advice. Darren dives into the importance of truly owning your customer relationships, sharing practical strategies for building trust and delivering lasting value. Greg offers insights on maximising existing assets within your business and embracing AI tools for productivity gains.

Tune into this Marketing 4 Business Podcast episode to learn how these proven approaches can reduce marketing costs and create deeper customer connections. Transform your business strategy with these actionable insights!

See below for ways to get in touch with us…

Connect with Darren on LinkedIn here

Connect with Greg on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

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Customer & Cash - 7 Ways To Generate More In 2024!

Thu, 12 Sep 2024 07:36:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with business advisor Ric Thorpe about how to thrive during tough economic times. They kick off with some light football banter before diving into key strategies like understanding client needs, setting clear goals, and knowing your "why." They also explore leveraging relationships, joint ventures, the "OAR vs. BED" mindset, and smart cash management.

Tune in to learn how focus, collaboration, and intentional action can help your business stay strong. Apply these insights to build resilience, manage finances well, and keep marketing for long-term growth.

See below for ways to get in touch with us…

Connect with Ric on LinkedIn here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

7 Chicken Nuggets & The Best Marketing Question

Thu, 05 Sep 2024 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Brendan Holt and Amanda van Kuppevelt for their best business advice. Brendan introduces the innovative "Seven Chicken Nuggets" approach, showing how small, unexpected gestures can create extraordinary customer loyalty. Amanda shares insights on sharpening your branding and decision-making by clearly defining what your business is not, offering invaluable advice for growth and focus. Tune into this Marketing 4 Business Podcast episode to transform your business approach with these simple, impactful strategies!

See below for ways to get in touch with us…

Connect with Amanda on LinkedIn here

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Follow the Marketing 4 Business Podcast on Instagram here

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Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

Listen, Learn, Lead: A Blueprint for Better Marketing

Tue, 27 Aug 2024 23:31:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with Mike Killick about the interesting connections between sports and business. They discuss key lessons from football, such as persistence and teamwork, and Mike shares his experiences revitalising the Deep South ice cream brand and navigating market expansion challenges, particularly in China.

This episode offers actionable insights on how to apply sports strategies to business, understand market differences, and embrace innovation to thrive in various industries. Tune in to discover how these lessons can improve both your personal and professional life.

See below for ways to get in touch with us…

Connect with Mike on LinkedIn here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

How To Create Opportunities To Win More in 2024

Wed, 21 Aug 2024 21:01:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott asks industry experts Kane Lawson and Chris Tacon, "What is your best business advice?" Kane shares actionable strategies to enhance professionalism and responsiveness, crucial for standing out in the property market. Chris, a seasoned leader, offers practical advice on nurturing team relationships and navigating tough conversations.

Tune in to discover how these expert insights can change your approach to business, offering you the tools to become a more effective leader and achieve greater success in 2024 and beyond.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

NO Is NOT An Option!

Wed, 14 Aug 2024 20:29:00 +1200

In this episode of the Marketing 4 Business Podcast, we sit down with Carl Taylor, chairman of the Combined Building Supplies Co-op. Carl shares his journey from school dropout to a successful builder and co-op leader, emphasising the transformative power of cooperatives in the construction sector. We chat about overcoming supplier rejections, the benefits of collective buying power, and effective marketing strategies for small businesses.

Listeners will gain actionable insights into the importance of strategic networking, consistent branding, and building supportive communities to enhance business resilience and growth in a competitive market.

See below for ways to get in touch with us…

Connect with Carl Taylor on LinkedIn here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

The Trust Recession

Wed, 07 Aug 2024 21:14:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott discusses the critical issue of the trust recession, highlighting how trust in institutions is at an all-time low. He emphasises the importance of building personal relationships and leveraging user-generated content to enhance credibility. Scott provides actionable tips on content marketing, community engagement, and developing loyalty programmes to help businesses navigate these challenging times and build trust with their audience.

Tune in to learn how to implement these strategies and ensure your business thrives despite the decline in trust. Embrace transparency and consistency to drive success and build lasting relationships with your customers.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy call with us to discuss your marketing here.

Have Fun & Take Action

Your Best Business Advice: One Question, Countless Insights

Thu, 01 Aug 2024 08:41:00 +1200

Join us in celebrating the 100th episode of the Marketing for Business Podcast! In this special milestone episode, Scott sits down with 15 successful experts from various industries and asks them one question: what is your best business advice?

Whether you're an experienced business owner or an aspiring entrepreneur, this episode is packed with invaluable tips and insights. Don't miss this chance to learn from the best and transform your business approach. Tune in and get ready to take your success to the next level!

Our guests include:

1. Darren Pratley - Tactical Strategist & International Speaker

(Connect with Darren on LinkedIn here)

2. Amanda van Kuppevelt - Owner of Commonsensical

(Connect with Amanda on LinkedIn here)

3. Brendan Holt - Owner of Display

(Connect with Brendan on LinkedIn here)

4. Kane Lawson - Owner of my New Start

(Follow My New Start on LinkedIn here)

5. Brent Selwyn- Director at KT Law

(Connect with Brent on LinkedIn here)

6. Chris Tacon - Director at Consignly

(Connect with Chris on LinkedIn here)

7. Greg Williamson - Director at Concentrate

(Connect with Greg on LinkedIn here)

8. Mike James - Director at NOVUS Glass

(Connect with Mike on LinkedIn here)

19. Miranda Knapton - President of BNI New Zealand

(Connect with Miranda on LinkedIn here)

10. Murray Hale - Director at Hale Advertising

(Connect with Murray on LinkedIn here)

11. Owen Scott - Managing Director at Concentrate

(Connect with Owen on LinkedIn here)

12. Paul Wright - Chairman at the Inspire Foundation & Harcourts International

(Connect with Paul on LinkedIn here)

13. Shaun Stockman - Director at KPI Stockman Group

(Connect with Shaun on LinkedIn here)

14. Tony Jenkins - Managing Director at Harcourts Holmwwood

(Connect with Tony here)

15. Hayden Knighton - Managing Director at Mag & Turbo Christchurch

(Connect with Hayden here)

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketing here.

Have Fun & Take Action

The 1 Page Business Plan - Why Simple is Better 2024

Thu, 25 Jul 2024 08:13:56 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with Kim Marshall from WK Advisors and Accountants about her journey from a high school student who loved numbers to becoming a chartered accountant and strategic business advisor. Kim shares how WK Advisors transitioned from traditional accounting to innovative advisory services, stressing the importance of simplicity in business strategy.

Kim also discusses effective coaching methods from "The Coaching Habit" by Michael Bungay Stanier and the value of a 90-day strategic framework. She explains how having a clear vision can improve team alignment and drive success. This episode is filled with tips to simplify your business operations and build resilience. Embrace simplicity and strategic clarity to boost your business in 2024.

See below for ways to get in touch with us…

Connect with Kim Marshall on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketing here.

Have Fun & Take Action

Stories That Sell - Inside Secrets From Media Expert George Berry

Thu, 18 Jul 2024 07:40:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with media expert George Berry. George takes us on an insightful journey from his days at TVNZ to founding T2, a live-streaming and remote broadcasting company. He shares his expertise on the power of new media tools, the importance of business owners getting camera-ready, and the transformative shifts in the media landscape driven by technological advancements and the COVID-19 pandemic.

This episode is a must-listen for anyone wanting to leverage media tools to enhance their brand visibility and connect more authentically with their audience. George discusses building and maintaining relationships, ethical journalism in sports, and the shift towards authentic storytelling. Listeners can apply these lessons to improve their media presence, engage more effectively with their target market, and ultimately drive business growth.

See below for ways to get in touch with us…

Connect with George on LinkedIn here

Connect with Scott on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Eager to enhance your marketing strategy? Book in for a complimentary strategy call with Scott to discuss your marketing here.

Have Fun & Take Action

How to Be Seen & Heard in an Overcrowded Marketplace

Wed, 10 Jul 2024 19:29:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott dives into one of his all-time favourite books, "Positioning: How to Be Seen and Heard in an Overcrowded Marketplace." Scott explores five main concepts: creating a unique position in the customer's mind, the importance of focus over creativity, the power of perception, simplifying messaging, and adapting to change.

Learn how businesses like Pita Pit and the AA have successfully positioned themselves and discover actionable tips to apply these strategies to your business. Whether it's highlighting your unique benefits, maintaining consistent brand messaging, or staying agile in a changing market, the insights shared in this Marketing 4 Business Podcast episode will help you stand out and connect with your target audience.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Marketing Into Money’ call with Scott to discuss your marketing here.

Have Fun & Take Action

How To Back Yourself with Jake Bailey

Thu, 04 Jul 2024 07:53:01 +1200

In this episode of the Marketing for Business Podcast, Scott chats with Jake Bailey, an incredible young man who became a symbol of resilience and leadership after being diagnosed with Burkitt’s non-Hodgkin’s lymphoma in 2015. Jake’s inspiring journey began with his unforgettable senior monitor speech at Christchurch Boys High School, which touched hearts far beyond the school grounds.

Jake shares his life-changing experiences, discussing themes of perseverance, the power of community support, and the importance of living true to one's values. He also offers practical strategies for building resilience in young people and overcoming adversity through small moments of joy.

The insights shared by Jake in this episode are not only inspiring but also very practical. Don't miss this chance to learn from Jake's extraordinary journey and apply these lessons in your own life.

See below for ways to get in touch with us…

Connect with Jake on LinkedIn here

Check out Jake’s website here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Marketing Into Money’ call with Scott to discuss your marketing here.

Have Fun & Take Action

What's Working Right Now In Digital Marketing

Thu, 27 Jun 2024 08:36:51 +1200

In this episode of the Marketing 4 Business Podcast, Scott discusses ‘What’s Working Right Now in Digital Marketing’ with insights from his team. The episode covers essential email marketing tactics, including maintaining clean email lists and leveraging segmentation for better engagement. Learn how to optimise social media ad placements and utilise lead-generating tools. The episode also highlights the potential for business growth through consistent content sharing and thought leadership on professional networking platforms.

Whether refining your email campaigns, targeting the right audience on social media, or establishing your presence on professional networks, these actionable strategies are designed to drive meaningful client interactions and generate leads. Transform your marketing approach with these proven tactics.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Digital Marketing: The Good, the Bad, and the Ugly

Thu, 20 Jun 2024 07:29:36 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with Sam Frost about the essential strategies for effective B2B digital marketing. Sam shares his journey from a high school student exploring online money-making opportunities to becoming a seasoned expert in the digital marketing field. He emphasises the importance of a customer-centric approach, leveraging AI in marketing, and balancing online and offline tactics.

This Marketing 4 Business Podcast episode is a must-listen for anyone navigating the complex world of B2B marketing. Whether you’re developing your marketing strategy or looking to integrate AI tools into your processes, Sam’s insights and practical tips will help you enhance your marketing efforts, build stronger customer relationships, and drive business growth.

See below for ways to get in touch with us…

Connect with Sam on LinkedIn here

Visit Sam’s website here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

How To Turn Your Marketing Into Money

Tue, 11 Jun 2024 03:09:00 +1200

In this engaging episode of the Marketing for Business Podcast, Scott delves into actionable insights from his upcoming "Flip the Marketing Switch" book to help you transform your marketing efforts into profitable outcomes. He discusses essential steps to turn your marketing into money, such as mapping a robust strategy, enhancing its effectiveness, and monetising your efforts.

You will learn how to adapt marketing strategies for the digital age and maximise your ROI. This episode is a must-listen for those seeking to achieve digital success and thrive in the competitive digital landscape. The insights shared in this Marketing 4 Business Podcast episode can help guide your business towards profitable outcomes and improved marketing effectiveness.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Is Facebook Marketing Dead?

Wed, 05 Jun 2024 19:38:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with Sofia Wood about her fascinating transition from psychology to digital marketing. Sofia delves into the impact of human behaviour on crafting successful digital strategies and shares her experiences of driving growth for businesses through social media. She also answers the pressing question: Is Facebook Marketing Dead?

This Marketing 4 Business Podcast episode is a must-listen for anyone looking to succeed in the dynamic world of digital marketing. Whether you're questioning the future of Facebook marketing or looking to enhance your brand's presence on LinkedIn, Sofia's real-world strategies and expert tips can help you boost your online visibility, build trust and increase engagement.

Connect with Sofia on LinkedIn here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

3 Marketing Skills That Pay The Bills

Thu, 30 May 2024 08:00:00 +1200

In this episode of the Marketing for Business Podcast, Scott shares "3 Marketing Skills That Pay The Bills" for local businesses. He explores the value of a well-tuned Google Business Profile, the power of networking, and how to leverage social media effectively. Scott also explains the AIDA method for crafting engaging ads and emphasises the need to continue marketing even during economic downturns.

This Marketing 4 Business Podcast episode is useful for anyone wanting to protect their business in any economic situation. The tips Scott shares are aimed at making your business more visible, building trust, and increasing sales. Use these strategies for clear growth and to get ahead in your local market.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Marketing in an AI World

Thu, 23 May 2024 08:00:00 +1200

In our latest episode of the Marketing 4 Business Podcast, Scott chats with Blue Hamel about his journey from his beginnings in Christchurch to becoming a significant person in the advertising field. We discuss Blue's mix of visual storytelling, and marketing skills, and look at how AI is changing the industry. We look at the creation of the world's first NFT tokenised gin brand, the importance of being genuine in branding, and the ways AI is changing business growth and creative tasks.

As we explore Blue's experiences, from early internships to leading roles at top agencies, this episode offers helpful insights for professionals wanting to use AI and innovation in their marketing strategies. Use the practical tips shared in this Marketing 4 Business Podcast episode to stay up to date in the quickly changing world of modern marketing.

Follow Blue on LinkedIn here

Follow Blue Instagram here

Check out some of Blue’s creative work here

See below for ways to get in touch with us…

Follow the Marketing 4 Business Podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Best Recession-Proof Marketing Strategy for 2024

Thu, 16 May 2024 08:00:00 +1200

In this engaging episode of the Marketing for Business Podcast, Scott discusses how to recession-proof your marketing. He shares strategies for businesses to thrive during tough economic times, ranging from adopting a mobile-first approach to leveraging Google Business profiles and video content. Scott also highlights the potential of offline marketing and AI's role in boosting productivity, developing a robust brand strategy, and maintaining consistent cross-channel communication.

This Marketing 4 Business Podcast episode is a must-listen for those seeking to protect their business during periods of economic uncertainty. Scott's insights can help guide your business to stay resilient in the face of a recession.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

How To Burn Your Marketing Brochures & Still Win in 2024

Thu, 09 May 2024 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with Owen Scott, co-owner of hi-tech marketing agency, Concentrate. The conversation explores Owen's career transition from marketing manager to business owner, highlighting key aspects like understanding customer needs, strategic market focus, the role of technology in business, and effective communication and sales systems. They discuss Concentrate's shift from a website-selling company to an all-inclusive sales systems provider.

This episode not only provides an insight into Owen's professional journey but also offers a valuable understanding of the current digital marketing landscape. The conversation extends to the importance of social media, content strategy, the growing impact of AI in marketing, and understanding the Gartner hype cycle. This Marketing 4 Business Podcast episode is a must-listen for business owners and professionals aiming for sustainable growth amid market shifts and technological advancements.

Connect with Owen here

Check out Concentrate here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The 4 Little Known Laws of Atomic Marketing

Thu, 02 May 2024 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott discusses habit science and its impact on brand marketing, inspired by James Clear's book "Atomic Habits." Scott provides tips on enhancing user experience and personalising marketing efforts to create positive customer experiences and associations with your brand.

By employing the habit-building strategies shared, businesses can enhance brand appeal and customer loyalty, fostering growth and success. This episode is ideal for business owners looking to boost their marketing strategies and create a loyal customer base through memorable brand experiences.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Working Together & Winning Together.

Thu, 25 Apr 2024 08:00:00 +1200

In this exciting episode of Marketing 4 Business Podcast, Scott sits down with Mitch Shaw, the founder of Upstream to discuss his innovative approach of merging charity and business growth. You'll learn about Mitch's journey and how he creates beneficial partnerships for all involved.

This episode covers topics such as Mitch's teamwork philosophy, the significance of charity partnerships, building a sustainable model and community, and incorporating social good into your brand. You'll hear about businesses like Novus New Zealand that have integrated charity into their brand. This Marketing 4 Business Podcast episode is a must-listen for any business aiming to grow sustainably while positively impacting society.

Check out Upstream here

Connect with Mitch on LinkedIn here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

3 Steps To Getting Your Marketing Momentum Back!

Thu, 18 Apr 2024 08:07:00 +1200

In this episode of the Marketing 4 Business Podcast, we focus on building and keeping up marketing momentum. Scott offers helpful advice and strategies that are important for any business owner who wants to restart or boost their marketing efforts.

Here's what this Marketing 4 Business Podcast episode covers:

Getting Back on Track:

- The value of community support for the podcast

- Personal stories about overcoming marketing problems

- The 'draw a line in the sand' method for a new beginning

- The need for making decisions and taking action to build momentum

Small Changes, Big Results:

- Using sports strategies in business for weekly successes

- Client examples showing how visibility helps build momentum

- The importance of a good offer and creating effective campaigns

Strategies for Ongoing Growth:

- Changing surroundings and groups for new energy

- Learning new skills and focusing on small but steady successes

The advice given in this episode is not just theoretical but practical, and can be used to achieve marketing momentum in real life. Whether it's deciding to make a change or focusing on small successes for a larger impact, these strategies aim to put you back in the game and ahead of your competitors.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Chairman of Ideas

Thu, 11 Apr 2024 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with Doug Gold, chairman of a top media company. He shares his unique journey from copywriting to owning a radio station, the development of More FM, and his innovative business strategies that reshaped radio advertising.

This episode covers:

The Unexpected Beginning

- Doug's accidental entry into radio advertising and his transition from a copywriter to a radio entrepreneur

Starting More FM

- The acquisition of More FM frequency and promoting staff engagement

Unique Business Approaches

- Doug's shift to a flexible management style and commission-based revenue plans

Creating a Legacy

- The significance of reliable branding and adapting sales methods to the evolving media landscape

This Marketing 4 Business Podcast episode provides practical tips from Doug Gold’s innovative approaches, stressing the importance of creativity, questioning norms, and consistent branding. Listen to understand how these principles can foster innovation and growth in your own business.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Surfing The Digital Marketing Wave

Thu, 04 Apr 2024 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott chats with web developer, Anna Hayes from Innovate Digital, a cutting-edge digital marketing agency. They discuss the journey of SEO and digital marketing, the harmony between web design and development, and the shift towards inclusive digital spaces.

In this Marketing 4 Business Podcast episode, you'll learn about:

Digital Marketing Evolution

- The transition from HTML to responsive CSS.

- The role of COVID-19 in fast-tracking digital marketing strategies.

SEO and PHP Development Insights

- Backend optimisation for search engine ranking.

- The shift from structured employment to freelancing.

Consumer Behaviour and Digital Marketing

- Generational differences in search habits and how to adapt strategies.

- The importance of identifying and targeting your ideal client.

Business Growth Through Marketing

- Using personal interests to connect with your audience.

- The role of a growth team in enhancing marketing strategies.

Mindset and Future Trends

- The importance of mindset in personal and professional growth.

- The potential of AI in digital marketing and the continuous need for creativity.

This episode provides valuable insights for those looking to understand and navigate the digital marketing landscape. Learn about the evolution of SEO, the significance of consumer behaviour, and the importance of a growth mindset to improve your online presence and business success.

Connect with Anna on LinkedIn here

Follow Innovate Digital on LinkedIn here

Follow Innovate Digital on Instagram here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Scott’s 50 at 50 Sales & Marketing Lessons

Wed, 27 Mar 2024 19:06:00 +1200

In this special episode of the Marketing 4 Business Podcast, Scott is hitting a big milestone: his 50th birthday! To celebrate, he's sharing 50 learnings not just from a career in marketing and business, but from 50 years of life experiences.

By the end of this Marketing 4 Business Podcast episode, you'll have a bunch of useful tips, smart tactics, and the motivation to tackle your own business, marketing or life challenges. Whether you’re at the beginning of your career, scaling a business, or looking for ways to reinvent your approach, Scott’s 50 lessons offer something for everyone.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Making Millions From Clean Sheet Selling

Thu, 21 Mar 2024 08:00:00 +1200

In this enlightening episode of the Marketing 4 Business Podcast, Scott sits down with inspiring entrepreneur, Nick Burns. Nick shares his story, highlighting how he converted his operational expertise into a lucrative business. We delve into the concept of 'Clean Sheet Selling' and explore how it skyrocketed Nick's company to international fame.

Here's what you can look forward to in this Marketing 4 Business Podcast episode:

Switching from Numbers to People: Understanding the value of interpersonal skills in business and sales, and learning to embrace the human aspect.

The Birth of Emendo: The chance beach encounter that led to the creation of a business and the division of responsibilities among the founders.

Mastering Clean Sheet Selling: Discover how active listening and building internal support can drive your business growth.

Branching Out Internationally: Using success stories from clients to break into new markets and establish credibility.

Investment Tips and Financial Smarts: Balancing family, friends, and finance in the startup world, and strategies for sustained success.

Ongoing Personal Development: Cultivating daily habits for improved learning and productivity, and how influential literature can shape your mindset.

Nick's story underscores the power of 'Clean Sheet Selling' in driving business success. His strategies can help entrepreneurs stimulate growth, build strong networks, and make smart investments. Whether you're starting up or already running a business, this episode provides valuable insights for overcoming challenges with confidence and resilience.

Connect with Nick on LinkedIn here

Book your spot at the Christchurch Hi Tech Sales Meetup here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Marketing the Social Media Gap

Thu, 14 Mar 2024 08:00:00 +1200

In this eye-opening episode of the Marketing 4 Business Podcast, Scott chats with Sarah Anderson about her entrepreneurial journey. From her high school crafting days to running three successful businesses, they dive into Sarah's strategies for growth, how she connects with customers, and her flexibility in navigating the challenges of the pandemic.

Here’s what you will learn in this episode of the Marketing 4 Business Podcast:

Sarah's Entrepreneurial Beginnings: Discover how her upbringing and education fueled her business journey, leading from student life to owning three businesses.
Hard Work Equals Success: Hear about the pivotal role of hard work in entrepreneurship and Sarah's journey from a university side hustle to a thriving event business.
Customer Focus: Learn the significance of customer service in the event sector and get insights into True Macro, Sarah's health-oriented meal service.
Authentic Marketing: Explore how authenticity and personal connections enhance customer trust and delve into Sarah's unique marketing strategies.
Growth Mindset and Routine: Understand the impact of a positive mindset and routine on business success and productivity, straight from Sarah's experiences.

Sarah's experiences offer valuable lessons for anyone hoping to turn their passion into a successful business. Whether you're just starting or aiming to expand, the useful advice and innovative strategies shared in this episode will help you pave your way to success.

Connect with Sarah on LinkedIn here

Follow Sarah on Instagram here

Check out True Macro here

Check out PureBowl here

Check out Celebration Hire here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Flip Your Marketing Switch

Thu, 07 Mar 2024 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott discusses effective marketing strategies that are applicable to various businesses, providing real examples to illustrate how these strategies can enhance your business growth.

Here's what you'll learn from this episode:

Understanding Your 'Where You Can Win Zone'

- Learn how every business has a specific 'Where You Can Win Zone' and how to leverage it to outperform your competitors.

Setting 'A to B Marketing Goals'

- Learn the significance of setting specific 'A to B' marketing goals that align with your overall business objectives.

Mastering the Art of Marketing, Branding, and Advertising (MBA)

- Understand Scott Wilson's Marketing 101 Law on growing your market share by increasing your potential customer mindshare.

Emphasising 'Content, Content, Content'

- Learn how to generate high-quality, engaging content that educates, entertains, or inspires your audience across various platforms.

Adopting a Multi-Channel Approach

- Learn to use a mix of online and offline channels such as social media, email marketing, SEO, PPC, and traditional advertising to reach a broader audience.

Maintaining Consistent Branding

- Learn about the importance of consistent branding elements across all marketing channels for better brand recognition.

Making Data-Driven Decisions

- Learn to use analytics and data to track your marketing campaigns' performance and make informed decisions for optimisation.

Enhancing Customer Engagement

- Learn to build relationships with your audience through interactive content, personalised communication, and prompt responses to enquiries.

Building a Community

- Understand the importance of creating a community around your brand by engaging with your audience, encouraging user-generated content, and participating in relevant events or discussions.

Pursuing Continuous Marketing Improvement

- Learn to regularly evaluate and refine your marketing strategies based on feedback, market trends, and changing consumer behaviours.

Having Fun with Your Marketing

- Lastly, learn when to inject some fun into your marketing strategy, as this can enhance creativity and engagement.

Don’t miss this insightful episode of the Marketing 4 Business podcast. It’s time for you to Flip Your Marketing Switch and turn your marketing into a lead and sales-generating machine!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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5 SEO Strategies That Work 24/7

Tue, 27 Feb 2024 21:22:00 +1200

Welcome to the latest episode of the Marketing 4 Business Podcast, where we delve into the world of SEO with Google SEO & Ad Specialist Dean Warwick. In this episode, we dissect how local businesses can dominate Google Maps, enhance online visibility, and craft a robust SEO strategy for sustained success.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

Mastering Local SEO:

- The significance of Google Business Profile and tips on claiming and optimising it.

- Insights into selecting accurate business categories for enhanced search visibility.

- The impact of regular updates and positive reviews on your Google rankings.

SEO Strategies for Your Website:

- Crafting service pages that rank well and engage customers effectively.

- The importance of website speed and avoiding common SEO errors like keyword stuffing.

- The synergy between SEO practices and a seamless user experience.

Long-Term SEO Vision:

- Approaching SEO with patience and strategic planning.

- How to align SEO efforts with business goals for optimal results.

By applying these actionable strategies, companies can significantly enhance their online presence, convert more leads, and establish a dominant position in search engine rankings. Whether you're starting from scratch or refining an existing approach, this episode is packed with SEO gold that's practical and ready to implement.

Elevate your Local SEO game and take advantage of our complimentary local SEO audit! If you're ready to enhance your business's online strategy and see where you stand in local search rankings, simply schedule your call with us today here.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Dean on LinkedIn here

Explore a selection of Dean's blog articles here

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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How To Win New Customers With Content Marketing

Thu, 22 Feb 2024 07:58:00 +1200

Scott was a guest on the Content Led Podcast this week, and we thought it was too valuable not to share with our own audience. In this insightful episode, Scott uncovers the strategies he has mastered for creating content that drives business growth.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

- Content as a Growth Lever: Discover how freely sharing knowledge and insights can significantly foster business development and client acquisition.

- Audience Engagement: Learn the importance of understanding your audience's engagement patterns – whether they prefer a single impactful piece of content or multiple pieces to build trust.

- Consistency & Visibility: Gain insights on the necessity of regular content release for lead generation and the risks associated with disrupting this flow.

- Multi-Platform Strategy: Explore how to maximise reach by repurposing content across different platforms and the benefits of team participation in content creation.

- Overcoming Psychological Barriers: Understand the common hurdles in content creation, from self-doubt to maintaining motivation, and strategies to overcome them.

The insights from this Marketing 4 Business Podcast episode are not just theories but tested strategies that have proven successful in the digital marketplace. By applying these expert tactics, business owners can expect to see a real impact on their growth and market presence. Start implementing these actionable takeaways to transform your content into a powerful tool for business success.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Our Top 5 Video Marketing Tips For 2024

Mon, 12 Feb 2024 22:12:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott and Social Media Strategist Olivia Brand delve into the significant impact of video content on enhancing business visibility and engagement within the digital landscape.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

Video Marketing Accessibility:

- Leverage smartphones for high-quality content

- Break the myth that effective video requires hefty budgets

Content Creation Skills:

- Importance of authenticity and human connection

- Scripting engaging narratives tailored to your ideal customer

Strategic Video Marketing:

- The power of personal and professional brand integration

- Overcoming the fear of visibility with structured guidance

Consistency & Quality:

- How regular content production maintains brand presence and market share

- The significance of genuine engagement over vanity metrics

Minimal Equipment, Maximum Impact:

- Utilising simple setups and editing tools like CapCut

- Prioritising storytelling and audience connection over production value

Platform-Specific Strategies:

- Tailoring content to where your audience engages most

- Understanding the nuances of various social media platforms

Content Ideation:

- Generating ideas from FAQs and industry myths

- Positioning yourself as an authority by addressing the right questions

Ready to elevate your brand with short-form video? Explore our own tried and tested Video Influence framework, a strategy we employ with our clients at Digital Influence to create impactful video content. For further assistance with your video content strategy, filming, editing, or distribution contact us today. We'll align our expertise with your vision to create content that truly resonates with your audience.

See below for ways to get in touch with us…

Follow Olivia on Instagram here

Connect with Olivia on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Have Fun & Take Action

The 5 Best Ways To Grow Your Business in 2024

Thu, 08 Feb 2024 08:00:00 +1200

Welcome to our newest episode of the Marketing 4 Business Podcast. In our latest episode, ‘The 5 Best Ways to Grow Your Business in 2024’, we take you through a range of proven business expansion strategies for the coming year. This episode is packed with insights from your host Scott who shares strategies on strategic outreach, networking, and clever advertising.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

Mastering Cold Outreach

- How to create a Dream 100 list to laser-target your ideal clients.

- Utilising LinkedIn for warm leads and valuable conversations.

Inbound Marketing Magnetism

- The importance of valuable content creation across various platforms.

- Establishing thought leadership to attract and nurture leads.

Lead Generation and Smart Advertising

- The necessity of retargeting campaigns and crafting compelling ads.

- Developing a clear and unique selling proposition.

Networking and Public Speaking

- Overcoming the fear of public speaking to amplify your influence.

- Leveraging associations and networking events to position yourself as an industry expert.

Joint Ventures and Strategic Partnerships

- Utilising leverage for business growth.

- Identifying non-competitive partnerships that share your target audience.

This episode not only explores the dynamic strategies for expanding your business in 2024 but also provides actionable insights that can be implemented immediately. From enhancing your online presence through strategic outreach to leveraging public speaking opportunities for greater brand visibility, these real-world applications are designed to help you outshine the competition and achieve substantial business growth. Tune in to start your transformative journey towards business success in the new year.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

LinkedIn, Whisky, Marketing & More

Thu, 01 Feb 2024 08:00:00 +1200

In this engaging episode of the Marketing 4 Business Podcast, Scott sits down with Dave Armstrong, a connoisseur of both whiskey and business banking. The episode is a rich blend of personal stories, entrepreneurial insights, and strategic advice for business growth. Dave takes us from the history-laden streets of Wick to the complex world of business financing, personal branding on LinkedIn, and the intricacies of venture capital.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

Whiskey, Storytelling, and Career Transitions:

- The art of selling whiskey through storytelling and personal connections.

- Insights into Dave's career shift from whiskey sales to business banking.

Financial Stress in Small Businesses:

- Challenges faced by SMBs in securing finance and the importance of looking beyond numbers.

- The consistent nature of financial issues across business scales.

LinkedIn for Personal Brand and Business:

- How strategic use of LinkedIn can lead to professional opportunities and recognition.

- The value of personal branding in networking and business growth.

Consistency in Marketing and Funding Gap:

- The significance of consistency in marketing and learning from paid advertising.

- Identifying market gaps between venture capital and private equity.

Imposter Syndrome and Pitfalls in Business:

- Dealing with imposter syndrome and the real value of an MBA.

- Emphasising cash flow and client relationships over elaborate business plans.

Tips for Funding and Acquiring Businesses:

- The risks of leveraging personal assets for business funding.

- Five key steps for successful business funding or acquisitions.

Don't miss this insightful episode of the Marketing 4 Business Podcast episode. The insights offered by Dave Armstrong are not only thought-provoking but also serve as actionable strategies for navigating the entrepreneurial journey.

Connect with Dave on LinkedIn here

Check out Newbrook here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Ultimate Digital Marketing Checklist for 2024

Tue, 23 Jan 2024 20:43:00 +1200

In this Marketing 4 Business Podcast episode, Scott delves into how to maximise your digital marketing efforts for the upcoming year. This episode is full of actionable insights and strategies for entrepreneurs and business owners aiming to excel in 2024. This Marketing 4 Business Podcast episode not only inspires with real success stories but also provides a comprehensive checklist for digital marketing success. Apply these strategies to revamp your business’s digital footprint, ensuring you're at the forefront of online marketing in 2024.

Grab yourself a copy of our exclusive ‘Ultimate Digital Marketing Checklist for 2024 here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Making Marketing Simple

Tue, 16 Jan 2024 22:29:00 +1200

In this enlightening episode of the Marketing 4 Business Podcast, Scott is joined by Phil Smith and Tracey Hunter, the dynamic force behind Terra Firma Media. This power couple shares their inspiring journey of resilience, from facing personal setbacks to their triumphant return in the world of business.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

- The Importance of Building a Strong Support Network: Phil and Tracey emphasise the significance of having the right people around you and prioritising the well-being of employees.

- Key Business Learnings: They share valuable insights on business ownership, such as the importance of believing in what you're selling, the impact of salespeople who lack that belief, and the value of simplicity in marketing.

- Exploring the Ag Sector: Learn about Phil and Tracey's journey as they acquire and turn around a struggling CRM business, sharing their experience of implementing a new CRM system and rebranding the company as Terra Firma Media.

This episode offers invaluable insights for aspiring entrepreneurs, reminding us that success often stems from overcoming adversity and consistently striving for improvement. Don’t miss this insightful episode of the Marketing 4 Business podcast.

Check out Terra Firma Media here

Check out JB Presentations here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Simple Marketing Plan for 2024

Tue, 09 Jan 2024 22:51:00 +1200

Welcome to another episode of the 'Marketing 4 Business Podcast.' Join Scott as he shares an invaluable planning worksheet designed to guide you step-by-step towards achieving your marketing goals in 2024. Scott also shares hands-on advice that businesses can put into action right away, making it perfect for all businesses looking to create a strong marketing plan for 2024.

Here's what you'll learn in this 'Marketing 4 Business Podcast' episode:

Crafting a Winning Strategy

- Understanding the importance of setting 12-month goals and breaking them into actionable steps.

- Five essential steps to revitalise your marketing efforts.

Branding and Consistent Outreach

- Techniques to amplify your brand presence and maintain top-of-mind awareness among customers.

Authority Building with Content Marketing

- Using content to establish trust and position yourself as an industry expert.

- Diverse content mediums to connect with potential clients.

Data-Driven Marketing Decisions

- Leveraging tools like Google Analytics for informed marketing choices.

Do you want a copy of 'The Simple Marketing Plan' discussed in this episode? Email Bronte at bronte@getdigitalinfluence.com to request your free copy today. Take the first step towards marketing success now!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The 50 Million Dollar Man

Thu, 04 Jan 2024 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, we talk to Murray Hale, a sales powerhouse with 50 million in media sales. He shares key insights on goal setting, business basics, and growth strategies.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

- Murray's Journey to 50 Million in Sales: He shares his journey, emphasising determination, goal setting, and the role of a mentor.

- Business Basics and Successful Advertising: We explore business and advertising fundamentals like understanding margins, customer expectations, and your unique selling proposition.

- Stories of Business Success: Murray shares the success stories of three businesses, providing lessons in consistent advertising and knowing your target audience.

- Embracing Growth and Building Successful Businesses: We discuss the importance of a growth mindset and collaboration in media advertising.

- Setting Sales Goals for Business Growth: We discuss setting stretch goals and creating strategies to stimulate growth.

This conversation with Murray can help business owners and professionals improve their sales strategies, set ambitious goals, and understand business and advertising basics to achieve great success.

Connect with Murray on LinkedIn here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Marketing - How To Be 1% Better In 2024.

Thu, 28 Dec 2023 08:00:00 +1200

In this episode of the Marketing 4 Business Podcast, we explore the transformative power of Kaizen and the principle of 1% improvements to revolutionise your marketing strategy. This discussion centres around the success story of the British cycling team and their journey from obscurity to dominating the Olympics through continuous improvements and marginal gains.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

The Concept of Kaizen: The philosophy of continuous improvement and how it can elevate your marketing strategies.
The Power of Marginal Gains: Discover how small, 1% improvements in various areas can result in significant success, exemplified by the British cycling team.
The 1-Hour Challenge: An actionable challenge designed to help kickstart your journey towards continuous improvement in marketing.

The insights from this episode provide an actionable roadmap for anyone looking to optimise their marketing efforts. By adopting the principles of Kaizen and embracing the power of 1% improvements, you can significantly enhance your marketing performance and prepare for a successful 2024.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Primal Blueprint: Why Your Health Is The New Wealth

Thu, 21 Dec 2023 08:00:00 +1200

In this engaging episode of the ‘Marketing 4 Business Podcast’, we dive deep into the world of adventure, health, and entrepreneurship with Nigel Dixon. As the founder of Primal Kiwi, Nigel shares his journey from working in Australia's pearl shell diving industry to launching a successful health-focused business. The episode explores the intersection of adventure, health and entrepreneurship and uncovers valuable insights into the world of nutritious and sustainable food products.

Here's what you'll learn in this ‘Marketing 4 Business Podcast’ episode:

- Nigel’s adventurous and unconventional career journey, his health challenges, and the birth of Primal Kiwi.

- The importance of having a strong motivation, patience, and finding trustworthy partners in starting a business.

- A deep dive into the nutritional value of animal products, metabolic flexibility, and the importance of a balanced diet.

- Insights into the health benefits of superfoods, reducing carbohydrate intake and incorporating healthy fats into one's diet.

The insights shared in this episode provide valuable lessons for anyone interested in health, nutrition, and entrepreneurship. Nigel's journey is a testament to the power of perseverance, self-education, and passion in achieving success in business and personal health.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Check out Primal Kiwi here

Connect with Nigel on LinkedIn here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

How To Get Marketing Fit For 2024

Tue, 12 Dec 2023 21:36:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott guides you through redefining your marketing strategies for 2024. He shares his book recommendations that will help business owners understand the trends and prepare for the future of marketing.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

- Understanding consumer behaviour: Scott recommends 'Predictably Irrational' by Dan Ariely to understand how customers make purchasing decisions and how to leverage this in marketing strategies.

- Adapting to technology advancements: Drawing from 'The Innovator's Dilemma' by Clayton M. Christensen, Scott highlights the importance of staying abreast of technological changes to stay competitive.

- Building a personal brand: Insights from Gary Vaynerchuk's 'Crushing It!' are shared to illustrate the importance of personal branding and social media engagement.

- Building resilience: Based on 'Atomic Habits' by James Clear, Scott discusses the importance of resilience and adaptability in business.

- Crafting a compelling narrative: Scott highlights 'Building a Story Brand' by Donald Miller as a resource to create a compelling brand story that connects with customers.

- Mastering the art of persuasion: From Robert Cialdini's 'Influence: The Psychology of Persuasion', Scott explains the significance of understanding persuasion techniques in marketing.

Applying these insights can help you get your business 'Marketing Fit' for 2024. With an understanding of consumer behaviour, technological advancements and the importance of personal branding, you can position your business to thrive in the digital age. Don’t miss this insightful episode of the Marketing 4 Business podcast.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Fit to Lead: Taking Ownership of Leadership

Wed, 06 Dec 2023 18:35:00 +1200

In this captivating episode of the Marketing 4 Business Podcast, Scott is joined by the inspiring author of "I'll Make You Passionate About Exercise", Bevan Eyles. Bevan shares his inspiring journey from being indifferent about fitness to becoming an advocate for physical health and well-being. We delve into the transformative power of habitual behaviour, shifting attitudes towards exercise, and the importance of making fitness a priority.

Here's what you'll learn in this engaging episode:

- The four main categories of individuals when it comes to exercise and how to move from a lack of motivation to prioritising workouts.

- The importance of self-awareness in personal growth and the power of positive thinking in behaviour change.

- How to balance work-life and maintain high performance while prioritising self-care and healthy habits.

- The significance of effective communication and stress management techniques in achieving success.

- The value of leadership, consistency, and integrity in the fitness industry and how it impacts long-term reputation.

Tune in for practical tips to become a healthier, happier, and more efficient you!

Follow Bevan on Instagram here

Check out Bevan’s website here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The More Hands You Shake, The More Money You Make

Tue, 28 Nov 2023 23:46:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott explores the art of networking and forming strategic partnerships. He discusses his own experiences as an entrepreneur and underlines the importance of establishing strong, valuable relationships.

Here’s what you’ll learn in this Marketing 4 Business Podcast episode:

- The Significance of Networking: Discover the power of creating multiple connections, and why the depth of these connections matters more than the number.

- The Strength of Partnerships: Understand how forming partnerships can lead you to high-quality prospects, rather than chasing prospects independently.

- The Philosophy of Value-Addition Before Transactions: Take a leaf from Brett McFall's book, who advocates for adding value to partnerships prior to any transactions, to achieve sustainable business growth.

- The Concept of Emotional Bank Accounts: Learn about Stephen Covey's 'Emotional Bank Accounts' concept, which highlights the importance of giving value upfront.

The insights from this episode will guide business owners in forming deep, mutually beneficial connections. It underscores that the real strength of networking and partnerships comes from establishing value-adding relationships. By implementing these insights, you can change your business approach, focusing less on immediate transactions and more on long-lasting, fruitful partnerships.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Lean on a Gate, Talk to a Mate

Sun, 19 Nov 2023 22:58:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott sits down with Craig Wiggins and Slade McFarland from the inspiring Lean on a Gate campaign. We discuss the critical issue of mental health in rural communities, with a particular emphasis on men's mental health within the farming sector.

Here's what you can expect from this Marketing 4 Business Podcast episode:

- An in-depth discussion on the Lean on a Gate campaign, founded by Craig, that aims to create a supportive and empathetic environment in rural areas.

- Personal stories of dealing with mental health struggles, highlighting the importance of reaching out and checking in with each other.

- Insights into the direct correlation between physical and mental health, emphasising the importance of recognising the warning signs of mental distress and the power of communication in alleviating stress and anxiety.

- A deep dive into the role of empathy and understanding in fostering mental health and well-being in rural communities.

Remember, their core message is simple yet profound: take five minutes out of your day to connect with friends, family, neighbours, or colleagues, fostering a sense of community and support. Lean on a Gate is not only about raising awareness, but also actively encouraging individuals to share the load and reduce stress and anxiety through communication and care. We are proud to support this cause, and we hope you will join us in taking this call to action to heart.

Check out Lean on a Gate and their awesome initiatives here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

How to Maximise your Marketing in 2024

Tue, 14 Nov 2023 19:58:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott delves into how you can maximise your marketing in 2024. Scott discusses hot topics such as AI, ad prices, SEO, Google Business Profile, and social media, and addresses common questions business owners face. He also shares a strategic question that can help redefine your business planning process for 2024.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

The Importance of AI and SEO: Discover the role of AI and SEO in your marketing strategy and why they remain vital for success.

The Rise in Ad Prices: Learn about the increasing ad prices and how to effectively manage your budget.

Maximising Google Business Profile and Social Media: Uncover the power of Google Business Profile and social media in reaching your target market.

The 12-Month Strategic Question: Find out about a strategic question that can guide your business planning process for 2024.

This episode's insights will help you navigate the challenging landscape of marketing in 2024. By applying these strategies, you'll be able to leverage opportunities, mitigate risks, and enhance your business performance. Start redefining your marketing game plan for 2024 today!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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"Dad, this is what success looks like."

Tue, 07 Nov 2023 19:54:00 +1200

In this episode of the Marketing 4 Business podcast, Scott sits down with renowned TV presenter Jason Gunn.

In this engaging discussion, Jason takes us through his fascinating journey, from his childhood aspirations to becoming a successful television presenter and an influential communicator.

Here's what you'll discover in this ‘Marketing 4 Business Podcast’ episode:

- Jason’s Journey to Entertainment Success: Learn about Jason's initial struggles, how he overcame imposter syndrome and the importance of improvisation in both life and business.

- Positive Moments in Children's Television: Understand how Jason utilised his experience in children's TV to positively impact others.

- Developing Effective Communication Skills: Discover Jason's 'Heart Formula' that revolutionises communication, helping people to become confident communicators.

- The Impact of Telling Stories: Uncover the importance of authentic storytelling in business and how it can resonate with your audience.

- Crafting Stories to Inspire and Connect: Learn from Jason's advice on creating impactful stories that connect with your audience.

- Redefining Success and Creating Moments: Hear Jason's take on redefining success and creating meaningful moments.

By the end of this episode, you'll understand the power of effective storytelling and the impact of meaningful moments. Use Jason's insights to redefine your own version of success and improve your communication skills.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Connect with Jason on LinkedIn here

Check out ‘Easily Said’ communication coaching here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Are you eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Power of Video Influence

Wed, 01 Nov 2023 02:33:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott delves into the world of content creation, unveiling Digital Influence's tried-and-tested 'Video Influence' framework that can help you to produce 90 days worth of engaging content. From real estate agents to plumbing business owners, this strategy is proven to work across various sectors.

Here's what you'll learn in this Marketing 4 Business Podcast episode:

- The essence of the 'Video Influence' framework: It consists of a central theme, three core messages, and 10 insightful tips related to these messages.

- Practical application: Scott gives real-life examples, illustrating how the framework can be applied to generate relevant, engaging content.

- The power of questions: Discover how ‘frequently asked questions’, and 'should ask questions’ can be a goldmine for content ideas.

- Achieving content abundance: By using this strategy, you can create up to 90 pieces of content, which equates to three months worth.

To transform your content creation process, all you need to do is harness your existing expertise and apply the 'Video Influence' framework. So, whether you're staring at a blank page or seeking to revamp your content strategy, this episode is a must-listen. Plus, you're invited to submit your content framework for a friendly critique.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Email Scott here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Beating The Banks & Backing Yourself

Wed, 25 Oct 2023 19:59:00 +1200

In this episode of the Marketing 4 Business podcast, Scott interviews Brent Lattimore, a seasoned mortgage broker with over 30 years of experience. Brent's journey from martial arts to a leading mortgage broker provides valuable insights into discipline, credit checks, and trust in business.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast:

Martial arts discipline: How martial arts principles shape business success.
Mortgage broker strategies for 2023.
Approachability and mastering credit checks in finance.
The significance of trust and avoiding shortcuts in business.
Resilience, mental well-being for entrepreneurs, and reputation's enduring importance.

This episode offers life lessons beyond finance, addressing resilience and navigating challenges.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Connect with Brent Lattimore on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Five Magic Marketing Buckets

Wed, 18 Oct 2023 01:09:00 +1200

This week, Scott returns with a deep dive into an innovative marketing strategy, The Five Magic Marketing Buckets, offering valuable insights to set your business apart from competitors and scammers. This strategy centers on five fundamental “magic buckets” or domains. Scott encourages you to embark on the journey of filling these “magic buckets” to drive your business growth.

– Bucket One: What You Know (Your Knowledge)

– Bucket Two: What You Can Do (Your Skills)

– Bucket Three: Who You Know (Your Network)

– Bucket Four: What You Have (Your Resources)

– Bucket Five: What The Marketplace Thinks of You (Your Reputation)

By implementing these strategies, you can generate more leads, boost sales, and establish your authority in the marketplace. Keep in mind that the true magic happens when you put in the effort.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business Podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

If you would like help with filling these “magic buckets” and growing your business, book a complimentary ‘Where You Can Win’ call with Scott here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Have Fun & Take Action

Marketing The Secret Herbs & Spices

Wed, 11 Oct 2023 02:27:00 +1200

This week, Scott sits down with marketing, hospitality, and real estate professional Janelle Pritchard.

In this captivating episode, we uncover Janelle’s remarkable journey from her academic pursuits to her marketing, hospitality, and real estate career, gaining valuable insights and wisdom along the way.

Janelle’s professional journey is a testament to perseverance, adaptability, and continuous learning, all underpinned by her passion for data-driven decision-making and targeted marketing.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast:

Mastering Marketing Strategies – Janelle delves into her marketing strategies, emphasising demographic targeting and the need for sector-specific approaches, and discusses the role of data in understanding the audience.

Cultivating a Positive Work Culture – Janelle and Scott highlight the significance of a positive work culture, share practical strategies like the Disney ‘You’re on Stage’ rule, and explain the importance of customer feedback for creating seamless customer experiences.

Real Estate Insights – Janelle shares her insights into achieving success in real estate, emphasising discipline, data understanding, and learning from other agents.

Janelle’s journey is a reminder that success in marketing, hospitality, and real estate comes from a combination of strategic thinking, a passion for creating memorable customer experiences, and a commitment to continuous learning. By sharing her story, Janelle hopes to inspire others to pursue their own path of success in these industries.

If you are seeking a deeper understanding of marketing, hospitality, and real estate and are interested in the secret to staying motivated, tune in to this episode of the Marketing 4 Business podcast. Janelle’s insights will inspire and enlighten you on your professional journey.

You can connect with Janelle on LinkedIn here.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

What is Marketing That Makes You Money?

Thu, 05 Oct 2023 09:41:00 +1200

Scott believes that the real question is not "What is marketing?" but rather "What is marketing that makes you money?" This distinction is crucial for business success. Marketing is about delivering value, identifying target markets, and using high-quality messaging. It's a multifaceted process that involves promoting, selling, and distributing products or services.

To succeed in marketing, adopt a growth-focused mindset and prioritise simplicity, profitability, and fun. Engage with your ideal customers to grow mindshare and market share. The formula for profitable marketing is CM + FR.

- Consistency of Message (CM): Ensure your marketing is clear, engaging, and memorable. Consider using proven frameworks like the Advertising Amplifier, the Video Influence Method, and the Carlton Cash Creator.

- Frequency of Reach (FR): Increase memorability by consistently reaching your audience through content creation and strategic advertising.

Content is a powerful and cost-effective tool that, when repurposed, can have a significant impact. Advertising with purpose, tailored to your ideal customer, is also crucial. Combining compelling content and strategic advertising is the winning combination for maximum impact, ensuring your business stays relevant in the market."

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Spicing Up Success: The Little India Story

Thu, 28 Sep 2023 08:25:00 +1200

Join Scott this week on the Marketing 4 Business Podcast as he interviews Arjun Gill from Little India, an inspiring culinary success story. From humble beginnings to a nationwide franchise, Little India's journey is a testament to family, entrepreneurship, and the power of tradition.

Discover how this family-owned business evolved into a franchise, overcoming challenges while preserving its core values and passion. Little India's success is fueled by its extended family and word-of-mouth marketing from satisfied customers.

Explore the menu's innovation, catering to changing tastes with keto-friendly dishes and cauliflower rice. Little India's commitment to staying ahead is evident in their marketing strategies, such as an engaging TikTok page and unique banquet offerings.

Beyond food and business, Arjun shares his personal motivation, family traditions, and ventures into motorbikes and golf. His insights on financial wisdom add depth to his approach to business and life.

The captivating story of Little India showcases the power of tradition, taste, and entrepreneurship. Join us to uncover the remarkable journey of this nationwide chain. Every dish has a story, and at Little India, these stories are cooked to perfection.

See below for ways to get in touch with Little India…

Follow Little India Here, Instagram here

Follow Little India Here, Facebook here

Follow Little India Here, TickTok here

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Trust Marketing - How To Win In A World Full of Scammers

Thu, 21 Sep 2023 08:10:00 +1200

In this episode of the Marketing 4 Business Podcast, Scott delves into Trust Marketing, offering practical strategies to set your business apart from unscrupulous competitors. Trust is a cornerstone of successful business in 2023, and these key points will help you establish and maintain trust with your audience:

1. Transparency: Be open about your business values and disclose product details, including limitations.

2. Consistency: Deliver consistent experiences and maintain a uniform brand message across all platforms.

3. Authenticity: Stay true to your brand's core values and avoid over-promising.

4. Engagement: Engage with customers on social media and address feedback constructively.

5. Educational Content: Share valuable, relevant, and non-sales-driven content that educates your audience.

6. Reviews and Testimonials: Encourage positive reviews and showcase testimonials.

7. Responsibility and Ethics: Take a stand on important social and environmental issues.

8. Data Privacy: Prioritize data protection and transparency in data use.

9. Continuous Improvement: Regularly seek feedback and stay updated with industry trends.

Building trust is not a one-time effort; it's about nurturing long-term customer relationships, leading to loyalty and repeat business.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Listen to the Selling on Social Episode here https://www.getdigitalinfluence.com/podcasts/selling-on-social/

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Reel School Marketing, No Degree Required.

Thu, 14 Sep 2023 08:33:00 +1200

In this episode, Scott interviews Instagram & YouTube Digital Marketing Expert Josh Ryan, who’s journeyed from a young entrepreneur to helping businesses worldwide.

Key takeaways from this Marketing 4 Business episode include:

1. Mastering Delegation: Delegation and setting clear expectations are vital for business growth.

2. Navigating Digital Marketing: Self-learning and staying updated is crucial in the ever-changing digital marketing landscape.

3. Content Creation: Quality content, personal branding, and consistency build trust and brand recognition.

4. Avoiding Distractions: Focus on your core business, as distractions can deter success.

Josh’s story is a powerful testament to focus, learning, and persistence in the digital marketing world, offering guidance for entrepreneurs at all stages of their journey.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Follow Josh on Instagram here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

16 Key Marketing Lessons from Gary Vee - Part 2

Mon, 04 Sep 2023 07:38:00 +1200

In today’s episode, Scott shares part 2 of a 2-part series where he shares 16 marketing lessons he has learnt from Gary Vaynerchuk.

You can listen to Marketing Lessons part 1 here.

If you don’t know who Gary Vee is, you are in for a treat as Scott breaks down 8 Key Marketing Lessons he has learnt from Gary in this episode.

Here’s what you will discover in this Marketing 4 Business Podcast episode.

Lesson 9: Be Customer Focus – How to actively listen and engage with your audience so they see and feel you care.

Lesson 10: Networking and Building Relationships – Why Gary consistently emphasises the importance of providing value without expecting anything in return and how that can help you grow your business today.

Lesson 11: Provide Value, Not Just Sales – Scott shares insights he has learnt from Gary’s book “Jab, Jab, Jab, Right Hook, including a lesson a mentor shared with him back in 2006 that helped shape one of his core values.

Lesson 12: Embrace The Hustle – Love the process, not the prize. If you love what you do, this lesson is for you, as there’s some big takeaway here to help you win more.

Lesson 13: Maintain Work-Life Balance – Gary often emphasises that work-life balance is subjective. What feels balanced for one person might feel off-kilter for another. Scott shares his views and insight from one of his previous podcast quests.

Lesson 14: Leadership & Team Building – Is Empathy essential or not? Gary believes that leading with empathy is crucial for a successful leader. Scott shares his thoughts, including the one thing he does every 3 to 4 weeks with each of his team members.

Lesson 15: Develop a Growth-Focused Mindset – Scott shares three things he learned from Gary regarding building a growth-focused mindset. Plus, he shares why every business owner should give themselves a new part role if they want to be more successful.

Lesson 16: Have a Big Mission – Gary wants to buy the New York Jets. Scott wants to give you more confidence through inspired action. What’s your BIG mission?

Whether you’re looking for reasons to advertise during a downturn or strategies to boost your sales, this episode is a goldmine of valuable insights.

Don’t miss these essential strategies to help your business survive and thrive during economic adversity.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Winning The Business Game

Wed, 30 Aug 2023 10:18:00 +1200

Scott is interviewing Award Winning Hospitality Legend Campbell Parker from Kaiser Brew Garden this week.

In this engaging episode, you’ll discover how Campbell went from studying geography and geology at Uni to opening his bars and restaurants.

Plus, Scott finds out the who, the how, and the why behind Kaiser Brew Garden's recent success at the recent 2023 Hospitality Awards for Excellence, where Kaiser Brew Garden was awarded:

🏆 Best Bar in New Zealand

🏆 Future Leader of the Year - Mason Lattimore

🏆 The Supreme Award is the pinnacle of the Awards for Excellence.

🏆 Best Marketed Establishment in New Zealand!

Here’s what you will discover in this episode of the Marketing 4 Business Podcast

Winning The Business Game - What it takes to win the game of business and the three key components that have helped Campbell win big over the last 20+ years

Managing Numbers and People in Business - Campbell shares the importance of knowing your numbers, which can help save money in this business. He also highlights the challenge of managing employee numbers and the unpredictability of the hospitality industry.

Creating Winning Partnerships - Campbell explains the key things he has learned about the importance of having the right business partnerships in place and how they are helping him grow faster.

Award-Winning Culture - Why the team at Kaiser want to help more people see hospitality as a career option and how success leaves clues in building an award-winning culture

The Spanish Adventure - Why Campbell took his family on a year-long sabbatical to Spain and its profound impact on his personal and professional life.

Open Book Business Management - Scott & Campbell explore how the hospitality industry has implemented principles of sharing a stake in the outcome, performance-based pay, and gaining shares. We share a story of how one staff member's life was changed due to the gain bonus and how the culture of transparency has empowered employees to become self-governing.

Know Your "Why" in Business - Campbell talks about the need for the right people in the right opportunity and the importance of having mentors and someone who supports you on your journey. We explore the importance of understanding why you are doing something and how it relates to your aspirations.

Winning The Game of Marketing - Scott & Campbell discuss the digital marketing landscape and the importance of measuring results. They explore how a partnership with a marketing team can help get fresh and nimble ideas and drive the marketing process.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

You can visit the award-winning Kaiser Brew Garden here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

16 Key Marketing Lessons from Gary Vee

Thu, 24 Aug 2023 05:24:34 +1200

16 Key Marketing Lessons from Gary Vee

In today’s episode, Scott shares part 1 of a 2-part series where he shares 16 marketing lessons he has learnt from Gary Vaynerchuk.

If you don't know who Gary Vee is, you are in for a treat as Scott breaks down 8 Key Marketing Lessons he has learnt from Gary in this episode.

Here’s what you will discover in this Marketing 4 Business Podcast episode.

Lesson 1: Be Yourself, Always - Scott shares two important things he learned early in his business and marketing life that have allowed him to stay relevant after 24 years in the industry.

Lesson 2: Engage with Your Audience on a Personal Level - Scott unpacks Gary's $1.80 engagement strategy to grow your social media following and a method he has been using called CPR.

Lesson 3: Utilise All Platforms - Here, you will get a no-BS view of why you should be using these media platforms rather than them using you. Business owners, you must listen to this because there's never been a better time to market your business.

Lesson 4: Consistent Content Creation - This a great lesson, but what makes it better is Scott shares his Video Influence Content Framework. This is pure gold.

Lesson 5: Leveraging Video Marketing - This lesson is brutal and could be a little confronting if you are easily offended. You've been warned. Listen at your own risk.

Lesson 6: Stay Ahead of the Trends - Why you must stay ahead of the trends and what happens when you do. Scott shares a great story of what happened after attending the Traffic & Conversion Summit in San Diego. If you like making money, listen to lesson 6 twice.

Lesson 7: Embrace Failure and Learn - As a young person growing up, we weren’t taught to fail. In fact, failure was kind seen as a weakness. Scott shares a great story about why marketing fails at the weakest link and how to turn a failure into a marketing success.

Lesson 8: Experiment and Innovate - To finish part 1, Scott shares why he believes you must be prepared to give things a go and let the marketplace tell you who is right and who is wrong.

Whether you’re looking for reasons to advertise during a downturn or strategies to boost your sales, this episode is a goldmine of valuable insights.

Don’t miss these essential strategies to help your business survive and thrive during economic adversity.

Have fun and enjoy listening, learning and taking action from this podcast!

By the way, if you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it.

Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review.

See below for ways to get in touch with us.

You can follow the Marketing 4 Business Podcast on Instagram here >> https://bit.ly/3IlQp2v

You can follow Digital Influence on Instagram here >> https://bit.ly/3pNl6Y7

Want to connect with Scott on LinkedIn? Click here >> https://bit.ly/42GeQ2F

You can book a free Where You Can Win call with Scott here to discuss your marketing >> https://bit.ly/42HZ0EW

If you’ve read this far, we owe you a beer. Thanks for listening!

Have Fun & Take Action

Building A Better Business

Thu, 17 Aug 2023 08:28:00 +1200

Scott is back this week interviewing Amos Banbury from One Partner & Better Finance.

This engaging episode explores Amos’ entrepreneurial journey and the relationship between sports, business, and personal growth.

Plus, you’ll discover how Amos went from failing at school to creating a business empire.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast:

Soccer Success to Business Success – Scott & Amos discuss an entrepreneurial journey born from the soccer field, into the heart of the boardroom.

Through our insightful conversation, you’ll gain a fresh perspective on how the values engraved in team sports can shape a thriving business.

All Hands Business Leadership – Amos shares the one meeting with his team that prioritises performance and leverages training for business growth.

The Power of Audio Books – Amos shares great insight into how he uses audiobooks to get ahead in business and why he listens to at least one and a half audiobooks weekly.

Asking for the Sale – here, you will get a front-row seat as we dive into the sales world, revealing the structure and training involved, and the critical importance of asking for the sale.

Customer Service Done Right – Scott & Amos examine exceptional customer service, shedding light on how being well-prepared and available can significantly boost customer experience.

Better Finance – Journey with us as we unfold the story of creating a nationwide finance company, revealing the correlation between effective systems, processes, and success.

Financial Must Reads – Amos shares the impact of financial education on people’s credit scores and financial health, providing insights from influential books “Profit First” and “The Barefoot Investor”.

Mindset Matters – Scot & Amos discuss the power of calculated risks and the criticality of the high-performance triangle – mindset, skill set, and structure.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

You can connect with Amos on LinkedIn here or on the website here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Digital Marketing 4 Business - Where You Can Win!

Thu, 10 Aug 2023 08:54:00 +1200

This week we have something different for you. A few weeks ago, Scott was interviewed by Lee Stevens on the Time & Motion Podcast.

During this episode, Scott shares several insights on where business owners can win with Digital Marketing.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast

Discover Scott Wilson’s journey from his sports-focused beginnings in Christchurch to his leadership in online marketing. This episode unveils his life story, the shift from traditional sales to digital marketing, and insights into the digital future.

Scott’s Early Life and Career:

Hailing from a sporting family, Scott’s initial job was at Placemakers, where he gleaned valuable work ethic and leadership principles from his entrepreneurial employers.

Learning from Sales and Marketing:

Scott’s diverse sales experience stressed understanding customer desires and validating marketing strategies.

The Transition to Online Marketing:

As a business student, Scott ventured into digital marketing, eventually establishing a successful SEO and Google Ads business. His journey imparts essential lessons.

The Importance of Long-Form Content:

Scott underscores the enduring relevance of long-form content in today’s digital landscape.

Branding and Marketing Strategies:

Scott shares experiences in using Google Ads, video content, and SEO to reach customers and the significance of comprehending data to gauge performance.

The Impact of AI on Businesses:

The discussion explores the potential influence of AI and chatbot technology on businesses, emphasising efficiency and cost savings.

This podcast episode delves into Scott Wilson’s transition from traditional sales to online marketing and offers insights into the future of AI in business. Listen to deepen your understanding of the ever-evolving world of online marketing.

Big thanks to Lee Stevens for having Scott on the Time & Motion Podcast.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Serving Up Success

Wed, 02 Aug 2023 04:36:00 +1200

Serving Up Success

Scott is back this week interviewing Tactical Strategist & Ex Tennis Coach Darren Pratley.

In this engaging episode, you’ll discover how Darren went from coaching tennis, growing a highly successful finance business to becoming a highly sought-after speaker and tactical business strategist.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast

Holding Court - Darren's discipline and strategic thinking on the court would later become invaluable in his financial services career.

The Money Game - how Darren transitioned into the world of finance after being a successful tennis coach.

Success Leaves Clues - The Mortgage industry icon that Darren worked under that allowed him to quickly scale and learn the intricacies of finance and property management.

The Customer-Focused Approach - Darren's impact in the financial services industry led to a significant shift towards a more customer-centric approach. His journey from employee to business owner at Canterbury Home Loans offers a blueprint for aspiring entrepreneurs.

Leaders Lead - Why Darren's leadership style emphasises the importance of structure, engaging in difficult conversations, and consistently learning. This is a great insight for any business owner who wants to be a better leader.

Building Your Brand - Darren believes in investing in one's brand and people, underlining the power of a proactive mindset.

Constant Improvement - The importance of staying positive, resourceful, and viewing challenges as opportunities. Darren's philosophy emphasises continuous improvement, accountability, and a strong mindset.

We invite you to join us in this insightful exploration of Darren's journey, his trials, triumphs, and the constant learning process that made him today's successful leader.

Hear how his story is a powerful reminder of the power of hard work, resilience, and self-belief. Listen for invaluable insights and inspiration for anyone striving to make a mark in the industry.

Let’s all grow together and achieve our goals!

Have fun and enjoy listening, learning and taking action from this podcast!

We appreciate your support for the Marketing 4 Business Podcast.

If you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it.

Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review.

You can connect with Darren Pratley here on Facebook.

See below for ways to get in touch with us…

You can follow the Marketing 4 Business Podcast on Instagram here >> https://bit.ly/3IlQp2v

You can follow Digital Influence on Instagram here >> https://bit.ly/3pNl6Y7

Want to connect with Scott on LinkedIn? Click here >> https://bit.ly/42GeQ2F

You can book a free Where You Can Win call with Scott here to discuss your marketing >> https://bit.ly/42HZ0EW

If you’ve read this far, we owe you a beer. Thanks for listening!

7 Steps To Crushing Your Marketing Goals

Thu, 27 Jul 2023 07:52:00 +1200

Scott Wilson is back with a deep dive into the world of goals & marketing.

In recent months, he has engaged with hundreds of business owners through seminars, workshops, podcasts, and strategy sessions, discovering several common mistakes when setting marketing goals.

In this Marketing 4 Business podcast, Scott shares his 7 Steps To Crushing Your Marketing Goals.

Get ready to revolutionise your marketing strategy! By the end of this episode, you’ll have a clear, actionable seven-step plan to crush your marketing goals.

To start, Scott starts by emphasising the significance of goal-setting in marketing. But we’re not talking vague, pie-in-the-sky goals.

No, we’ll outline how to define your goals in terms of what you want your marketing to achieve specifically for your business, and we’ll set a deadline for it.

Then move on to the details of devising a plan of action and the practical examples to illustrate it.

We’re also exploring the concept of momentum in marketing and its role in reaching your goals faster.

We delve into the nitty-gritty of breaking down your goals into manageable tasks and the consistent daily action required to attain them.

I promise you, it’s not as daunting as it sounds, and the satisfaction of ticking off those tasks as you complete them.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Unpacking Safe Leadership: A Deep Dive into Core Values, Stress and Success

Thu, 20 Jul 2023 09:58:00 +1200

Scott is back this week interviewing Safe Leadership expert and published author Dave Sewell.

In this engaging episode, you’ll discover how Dave went from running his business “Bunny Lodge” to becoming a sought-after trainer, speaker, and published author.

Here’s what you will discover in this episode of the Marketing 4 Business Podcast:

This episode starts with Dave’s initial entrepreneurial venture at the Bunny Lodge, which ignited his enduring passion for training people.

From the bustling retail world of the 80s, Dave imparts invaluable lessons about customer service, influential connections, and the power of meaningful relationships.

As we dive deeper into the conversation, you’ll discover the profound impact of core values on shaping employees’ behaviour and guiding hiring decisions.

Dave shares a particularly poignant story about standing up against mistreatment, which led him to establish his business’s guiding principles. Further, we delve into the critical role of customer feedback in determining these core values.

We also take an insightful journey into the contagious nature of stress in the workplace and discuss practical strategies for managing it.

Towards the end, we shine a light on the potency of modelling as a training tool, drawing from Dave’s experiences in the retail arena.

Be prepared to learn the importance of presence and observation as Dave shares tips on managing mindset and micro-moment significance.

We conclude with a bundle of critical principles for business success, emphasising communication, consistency, and self-care in stress-filled scenarios.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

You can connect with Dave Sewell on LinkedIn here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Protecting Your Marketing Mindset

Wed, 12 Jul 2023 09:24:00 +1200

Protecting Your Marketing Mindset

In this episode of the Marketing 4 Business Podcast, Scott addresses a question from a listener about safeguarding your business mindset, especially in challenging economic times. Here are the key takeaways:

1. Customer-Centric Focus: Stay attuned to your customers’ needs and experiences to guide your business decisions and marketing strategies effectively. Find new ways to assist them, leading to innovative solutions.

2. The “Want” Mindset: Shift from a “need” mindset to a “want” mindset, fostering abundance and bold thinking. Embrace failures and challenges as learning opportunities.

3. Goal Setting and Momentum: Break down significant goals into smaller, manageable milestones. Celebrate each milestone to maintain motivation and a positive outlook.

4. Stay Connected to Your Purpose: Link your mission and values to sustain your passion and drive, even in tough times.

5. Focus on What You Can Control: Concentrate on areas within your control, such as marketing strategies, customer service, and business operations.

6. Self-Care is Essential: Prioritize relaxation and recharge for better decision-making. Scott shares his 5 am routine and motivational words.

7. Success Leaves Clues: Seek insights from successful individuals by turning off news media and engaging with podcasts, audiobooks, and books.

8. Collaboration and Networking: Connect with other business owners, experts, and community members for valuable insights and support.

Remember, your mindset is critical for your business’s success. Protecting your marketing mindset ensures you’re prepared to lead your business, regardless of economic challenges.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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AI Marketing Formula (AI + HI = SI)

Thu, 06 Jul 2023 08:35:00 +1200

You can watch this seminar presentation here as well - Unlock The Power AI Marketing

In this Marketing 4 Business Podcast episode, Scott is live at Lunch & Learn with 60 of his private clients, where he dives deep into the potential of Artificial Intelligence (AI) to revolutionise how businesses grow and operate.

1. Your AI Assistant: Discover how AI can aid in career growth and provide a personal AI assistant.

2. (AI + HI = SI) Formula: Understand the power of combining AI and human intelligence to create a 'superintelligence.'

3. Digital Marketing Timeline: Explore the evolution of digital marketing, with AI at the forefront of innovation and disruption.

4. Real World AI: Learn about real-world AI applications, from video editing to mobile and Google algorithms.

5. AI in Action: See AI's impact in everyday life, exemplified by Netflix recommendations.

6. Buy Back Your Time: How AI can give you an extra hour each week.

7. AI 101: A simplified breakdown of AI concepts.

Discover how AI can be integrated into your business model, and envision the possibilities of combining AI with human intelligence. Explore AI's potential for customization and scaling in business.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Are You Recession Ready or Not

Wed, 28 Jun 2023 02:37:00 +1200

Are You Recession Ready or Not?

In today’s episode, Scott tackles a question from one of our listeners, Ian, who wonders if it’s worth advertising and marketing his retail stores during a recession.

Here’s what you will discover in this Marketing 4 Business Podcast episode…

Ian’s Awesome Question – M4B podcast listener Ina ask’s a great question regarding marketing and advertising your business in a recession.

3 BIg Marketing No’s – Scott shares three reasons not to market and advertise your business during a recession.

3 Big Marketing Yes’s – Scott shares three reasons why you MUST advertise and market your business to grow during a recession.

Recession 101 – Scott shares some insights into the length of recessions, how economic data is recorded, and why this might be an opportunity for you.

9 Effective Marketing Strategies – Scott shares nine practical ways of marketing any business to generate new leads and sales.

Local SEO and Partnerships – Learn how to utilise local SEO and the benefits of partnering with local businesses for mutual growth.

Email Marketing Is A Must – Scott shares how to use email marketing effectively to reach your existing customers.

Whether you’re looking for reasons to advertise during a downturn or strategies to boost your retail store’s sales, this episode is a goldmine of valuable insights.

Don’t miss these essential strategies to help your business survive and thrive during economic adversity.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Sales is a Skills Game

Thu, 22 Jun 2023 08:19:28 +1200

Sales is a Skills Game.

Scott is back this week interviewing sales legend and published author Mike Brunel.

In this engaging episode, you'll discover how Mike went from working in a sheep shearing shed to becoming a top-selling salesperson, a published author and building a multi-million dollar business.

Here's what you will discover in this episode of the Marketing 4 Business Podcast

* Mike's journey from shearing sheep to building a multi-million dollar empire in media demonstrates the power of persistence, learning, and seizing opportunities.

* Consistency and frequency in marketing are crucial for creating relevancy, repetition, and reputation-building.

* Engaging clients for 12 months through advertising can exponentially grow your business, as seen in the success of NRS Media.

* Taking a marketing idea internationally requires innovative thinking, the right team, and adaptability to success and failure.

* The right mindset is essential for success in sales, focusing on understanding the customer's needs and creating a value proposition for the product.

* Employing a doctor-like approach to sales, correctly qualifying customers, and researching potential clients can lead to more effective sales techniques.

* Training, consistency, and frequency can create relevancy and build a reputation for businesses, as seen in the success of companies like Kellogg's.

* Having the right team behind you is essential for success, as successful people also want to help others succeed.

* The five steps to success in sales are: train every day, know your product, feature the benefits, know your story, and learn your case studies.

* Being the 'price whisperer' in your business means understanding the willingness to pay and finding the right balance between price and value to maximize sales potential.

Throughout our conversation, Scott & Mike discuss the importance of consistency, frequency, and repetition in marketing. Mike shares his experiences with expanding innovative marketing concepts internationally, and the role luck, timing, and hard work play in launching a business to new heights.

Together they also delve into essential sales techniques, such as qualifying customers correctly, employing a doctor-like approach, and understanding the value proposition of your products.

By the end of this episode, you'll walk away with a plethora of actionable advice and insights to maximize your sales potential. So, don't miss this opportunity to learn from Mike's inspiring story and discover how to master the art of selling.

Let's all grow together and achieve our goals!

Have fun and enjoy listening, learning and taking action from this podcast!

We appreciate your support for the Marketing 4 Business Podcast.

If you find our content valuable and informative, please help us reach more business owners by spreading the word by sharing it with a friend who might benefit from it.

Additionally, we would love for you to ensure you are following our podcast on your favourite platform, and if you enjoyed the episode, let us know by leaving us a five-star review.

See below for ways to get in touch with us…

You can follow the Marketing 4 Business Podcast on Instagram here >> https://bit.ly/3IlQp2v

You can follow Digital Influence on Instagram here >> https://bit.ly/3pNl6Y7

Want to connect with Scott on LinkedIn? Click here >> https://bit.ly/42GeQ2F

You can book a free Where You Can Win call with Scott here to discuss your marketing >> https://bit.ly/42HZ0EW

If you've read this far, we owe you a beer. Thanks for listening!

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The Marketing Opportunity

Thu, 15 Jun 2023 09:31:00 +1200

The Marketing Opportunity

In this episode of the Marketing 4 Business Podcast, Scott delves into key marketing insights drawn from his recent engagements with business owners.

Here’s what you’ll discover:

1. Common Theme 1 – Lack of Performance Measurement: Many businesses invest in various marketing platforms but often fail to measure their performance effectively. This lack of strategic measurement can lead to wasted resources on underperforming campaigns.

2. Common Theme 2 – Avoiding Mismatch in Market, Message, Media: To succeed, the triple M’s of marketing (Market, Message, Media) must align. Scott provides examples of audience targeting mistakes made by some digital marketing agencies and how to rectify them.

3. Common Theme 3 – Past Marketing Failures: Past marketing failures can deter businesses from further investment. A case study illustrates how a lack of strategy and measurement led to marketing cessation.

Scott also shares actionable advice to seize the marketing opportunity:

1. Marketing Opportunity 1 – Implement Strategy-First Thinking: A well-designed strategy is the foundation of successful marketing, guiding businesses towards winning tactics and desired results.

2. Marketing Opportunity 2 – How to get clarity on Market, Message, and Media: Understand your market, create a compelling message, and select the right platforms for reaching your audience. Balancing these aspects ensures relevancy, trust, and increased sales.

3. Marketing Opportunity 3 – Track and Measure Performance: Measuring and testing your advertising can significantly boost your business. This simple act puts you ahead of the majority of businesses.

Prepare to elevate your marketing game and seize growth opportunities. Remember, there’s always room for business growth, whether in challenging economic times or prosperous ones.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Dont Turn Off Your Marketing

Wed, 07 Jun 2023 04:45:00 +1200

Dont Turn Off Your Marketing

Scott is back this week interviewing Michael Durie, CEO & Founder of Durie Hill & Associates.

In this engaging episode, Scott interviews Michael, a seasoned marketer with an impressive background working for renowned companies such as New Zealand Herald, Mazda Telecom, Westpac, and Australia Post.

Scott gets Michael to share his knowledge and experience in marketing, technology, education, and business mentoring. They also give valuable insights and practical advice for navigating the ever-evolving landscape of marketing in the digital age.

Here's what you will discover in this episode of the Marketing 4 Business Podcast...

Ogilvy's Influence: Inspired by Ogilvy's scientific advertising approach, Michael's journey began as an advertising cadet at the New Zealand Herald.
Relentless Focus: Michael spearheaded the successful launch of New Zealand's first glossy computer journal, Interface, attracting major advertisers.
Market Research for Growth: Understanding consumer behavior and thorough audience research are pivotal for crafting messages that resonate with customers.
Data-Driven Decisions: Michael emphasizes the transformative power of data-driven marketing in today's digital age.
Authentic Brand Experiences: In a world where traditional advertising falls short, Michael stresses the need for engaging brand experiences.
Embracing AI and Technology: Scott encourages students to embrace AI as an essential skill for future careers.
Communication Skills: Developing communication skills, particularly public speaking, is vital for professional growth.
Business Mentoring and Startups: Michael actively mentors businesses and startups, using his marketing expertise to guide various ventures.
Marketing in Tough Times: Michael advises against cutting marketing during economic challenges based on the positive outcomes observed during the 2008 recession.
Balancing Growth and Profitability: Michael stresses nurturing both top-line growth and bottom-line profitability for a successful business approach.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Scott's 1 Hour Marketing & AI Challenge

Thu, 01 Jun 2023 10:16:00 +1200

Scott’s 1-Hour Marketing & AI Challenge

Scott Wilson is back with a challenge for you in his latest Marketing 4 Business podcast episode.

Here’s what you will discover in this episode.

– Scott shares his recent presentation on AI, providing real-life examples of AI usage in business to a group of 60 business owners.

– An overview of the purpose of the podcast and its role in educating and inspiring business owners to leverage technology to alleviate anxieties and frustrations while creating growth opportunities.

– The importance of starting conversations about AI within your business team and with your marketing partners is highlighted, especially considering we are on the cusp of significant advancements in AI.

– Insight into the strategies of Scott’s digital agency, Digital Influence, and their challenge to save an hour a week using AI and the learnings from the team’s presentations.

– The necessity of clear strategy formulation before implementing AI tactics is emphasized. Understanding the reasons and principles behind using AI tools is critical for achieving desired results.

– Scott shares his mission of saving 10 hours a week using AI and how it led to the realization that combining human intelligence with artificial intelligence can result in superhuman intelligence.

And so much more…

Join us for this insightful episode as we explore the world of AI and how you can leverage it for your business.

Think about how you can leverage AI in your business. How can you use it to create efficiencies and savings? Begin the conversation within your teams and start harnessing the power of AI today.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Business Leadership - A Contact Sport

Thu, 25 May 2023 10:15:00 +1200

Business Leadership – A Contact Sport

Scott is back this week interviewing Richard Smith, his former teacher at Papanui High and former high-performance leader at the Crusaders, NZ Cricket, and NZ High Performance.

Now a business owner, Richard shares his insights with Scott on building leaders inside a high-performing business.

Scott enjoyed two subjects at school, Outdoor Education and Physical Education, and lucky enough, Mr Smith happened to be his PE Teacher.

Years down the track, they have reconnected and shared a love of all things mindset, marketing, and business, which they cover in this value-packed episode.

Here is a snapshot of what Scott and Richard cover in this Marketing 4 Business episode:

How a “Happenstance” led to High Performance
Self Education vs Formal Education
Sharing Makes You Sharper
The “Boots On, Games On” Mindset
Business Leadership – A Contact Sport

Connect with Richard on LinkedIn here

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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12 Rules of Marketing Your Business In A Recession - Part Two

Thu, 18 May 2023 07:21:00 +1200

12 Rules of Marketing Your Business in A Recession Part Two

In this episode, Scott presents the second part of his "12 Rules of Marketing Your Business in A Recession," following the first six tips shared in Part One.

These tips are designed to help your business thrive in challenging economic times.

Here's a snapshot of what Scott covers:

- Think Mobile First: Embrace a mobile-centric approach in your marketing strategy.

- Focus on Reason-Why Advertising: Highlight the reasons why customers should choose your product or service.

- Build Partnerships and Collaborations: Strengthen your business by forming partnerships and collaborations.

- Look After Your Existing Customers: Prioritize customer retention and loyalty.

- Leverage Technology: Embrace technology to improve efficiency and stay competitive.

- Know Your Numbers: Gain a deep understanding of your business's financial metrics.

Plus, Scott's bonus rule:

- Protect Your Mindset: Maintain a positive and resilient mindset to navigate challenging times effectively.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Grow Your Brand. Grow Your Business.

Thu, 11 May 2023 08:37:00 +1200

Grow Your Brand. Grow Your Business.

In this episode, Scott interviews branding expert Amanda van Kuppevelt about her intriguing journey from Scuba Diving instructor to Branding Expert and Business Growth Advocate.

Here are some key takeaways:

* Sharks In The Water – Amanda shares her teenage experiences as a scuba diver and how they taught her valuable life lessons about people, control, and dealing with fear.

* Brand Power – Discover Amanda’s journey in the branding world and how branding can help you grow your business in 2023.

* Become The Teacher – How Amanda discovered the benefits of teaching others and how it can help you learn more about your craft.

* The Power of Story Telling – Discover the power of storytelling in business and the importance of visual frameworks for business owners and entrepreneurs.

* AI & You – Scott & Amanda discuss the impact of AI and the importance of human connection in a technologically driven world

* LinkedIn Leverage – Amanda shares how to leverage LinkedIn for business connections and personal growth.

* Message, Market, Match – Learn how changing the focus of website copy from the business to the audience can significantly impact your sales.

* Mindset and Momentum – Scott and Amanda share why having a growth-focused mindset in business success is a must today and how knowing who you really are can shape your journey!

* Staying Sharp – How Amanda stays focused, inspired and ready to help clients win with their branding and marketing. Plus, the three books and podcasts she recommends to business owners.

* Amanda Famous Five Tips – Amanda shares her top branding and marketing tips to help business owners win despite the recession.

* And so much more.

Connect with Amanda on LinkedIn here and via her website here.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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12 Rules of Marketing Your Business In A Recession - Part One

Wed, 03 May 2023 16:57:00 +1200

12 Rules of Marketing Your Business In A Recession – Part One

In this episode, Marketing Expert Scott Wilson gives you his first six rules of the 12 rules for marketing your business in a recession.

Grab a pen and paper because Scott gives these six rules in a checklist form so you can learn and take action to ensure your business thrives in a recession.

Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:

Rule No 1: The Warren Buffet Mindset – the common mindset all Scott’s Private Partner clients have and why you should model it during a recession.

The Business Killer – the one thing you shouldn’t stop doing in a recession.

GFC Insights – the three business-building insights Scott learnt from running a marketing business and helping other companies to grow during the GFC in 2009.

Rule No.2: Be Seen… Become Known – you may not want to hear this advice, but if you have thick skin and want to win, do yourself a favour and listen to Scott’s insights.

The Shoe Dog Factor – one thing Scott learned from Phil Knight that will help you think completely differently about your product.

Turnaround Kings – marketing failing? Listen as Scott shears from real-life examples how to reset and turn around your marketing quickly. If you have a good product, you so listen to this today.

Rule No 3: Customer Facing Sales & Marketing Audit – Scott shares a real-life example of why he grabbed his customer’s credit and started trying to buy stuff.

The Sales Prevention Department – is your business running a sales prevention department? Tune in to discover if you are missing sales.

16+ Business Sales Killers – Scott shares 16+ things you need to audit in your business from a sales and marketing perspective. This is gold and will make you more sales in a recession.

Rule 4: Market Message Awareness – how to connect with your customers so they understand and see your empathy towards their financial concerns during a recession.

The Marketing Magicians – the strategic reason Scott started a marketing mastermind in the GFC and how it can help you grow your business.

Solve Their Problems First – how to communicate your product or service so the customer sees real value and wants to buy from you, not your competitors.

Rule 5: Offer Value and Incentives – how to create compelling offers, promotions, and incentives to motivate customers to buy during a recession.

Know Your Numbers – the five numbers you want to know when marketing your business in a recession.

Rule 6: You MUST use video – it’s real video killed the radio star, and don’t let this recession kill your business, use video!

The Famous Five – the five videos you must make to market your business during this recession. Most want to do this, which means you win by default.

The Only 3-Step Video Script – the best 3-step video marketing script to all his Private Partner clients. My advice is to learn it and then do it!

And so much more…

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Links to podcasts and businesses that are mentioned in this episode.

– Selling on Social

– Lifetime Value

– Display – Brendan Holt

Investing In Yourself

Thu, 27 Apr 2023 07:38:00 +1200

Investing In Yourself

In this episode, Scott interviews Paul Wright, one of the co-owners of Harcourts International. Investing In Yourself shares Paul’s story, from being made redundant at 20 to retiring at 55.

Here are some key takeaways:

# Driven To Take Action – Paul’s nonsense success leaves clues mindset that has led him to work alongside some of the most successful business people in New Zealand.

# From Redundant at 20 to Retired at 55 – how being made redundant was one of the most pivotal points in Paul’s business career. Including what Paul’s old boss told him the day he was made redundant, and he was right.

# Investing In Yourself – the $1500 audio tape course that changed Paul’s life and saw him travel the world, have a family, drive fast cars and fly a helicopter.

# Surveying Success – how Paul started his first business after being made redundant and became a huge success.

# Disrupting The Real Estate – from “For Sale” signs, the Bluebook to Website listing, how Paul & Steve Collins disrupted the real estate industry in the 80s.

# Growing Through Acquisition – how they grew from 12 offices to over 90 offices NZ-wide, listing on the stock exchange, then delisting to a management buyout.

# Be Inspired – why Paul started The Inspire Foundation and how it allows them to help young people reach their goals, dreams and aspirations.

# The GRIT Programme – how the Inspire Foundation is helping young people through adversity like anxiety, depression, eating & sleep disorders and more.

# Pauls Top Five To Thrive In A Business – this advice is gold. Grab a pen and some paper because Paul drops the mic on his top 5 things you need to do in business.

And so much more!

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Connect with Paul on Linkedin here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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The Magical Marketing Number

Thu, 20 Apr 2023 08:13:00 +1200

The Magical Marketing Number: Understanding Your Lifetime Value.

In this episode, Marketing Expert Scott Wilson shares the magical marketing number every business must know to grow your business in tough economic times.

Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:

* Calculating The Magic: Scott shares how to calculate the magic so you can start confidently marketing your business.

* Out-Marketing Your Competitors with LTV – Determine how much you will spend to acquire a new customer and out-market your competitors.

* Enticing Potential Customers with Irresistible Promotions – discover insights into irresistible offers and promotions that can help break customers’ habits and increase confidence in tough economic times.

* High-Value LTV – Find out why understanding your lifetime value is particularly crucial for businesses with high-value items.

* The Sweet Spot for Marketing Spend – Scott shares his percentage formula for insights on marketing spend as a revenue percentage and finds the sweet spot for businesses looking to scale and grow.

* Marketing with Confidence – Learn how a strategy-first approach to marketing can increase confidence and success in the marketplace.

* Moving the Needle – the number that, if you understand, can move the needle furthest in your business.

* Real-world Marketing – real-life examples of how understanding lifetime value has helped businesses attract and retain customers.

And so much more…

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Marketing 4 Business Live - Success Leaves Clues

Wed, 12 Apr 2023 04:18:00 +1200

Marketing 4 Business Live – Success Leaves Clues

In this episode, Scott interviews live on stage three highly successful business people Kevin Eder (CEO of Tradestaff), Shaun Stockman (CEO of Stockman Group) and Tony Jenkins (CEO of Harcourts Holmwood.)

Here are some key takeaways you’ll discover on the podcast.

Success Leaves Clues – Step into the world of successful business people and discover how they overcame setbacks and challenges to achieve greatness.

Building Teams & Culture – Learn the secrets of building successful business cultures and discover how being good to people can lead to success.

Delegate To Your Weakness – How to unleash your potential, learn how to delegate tasks, and focus on your strengths to take your business to the next level.

Tough Lessons Learnt – Be inspired by stories of resilience and determination in the face of adversity, and learn how to apply these lessons to your own business.

Your Key to Success & More – How to unlock the door to success and gain valuable insights into the business world from experts who have been there and done it.

Being Bold – Master the art of strategic decision-making, patience, and boldness and discover how to build a successful business from scratch.

Risky Business – Discover valuable insights on managing risks and evaluating new ventures to make informed decisions and achieve business success.

Money, Money, Money – How to drive real profits and learn how to focus on gross profit to take your business to the next level.

Recession Proof – Navigate through crisis and learn how to increase prices across the board to maintain or even increase your profit margins.

The Business Landlord – Invest in long-term stability and value by owning your business’s property.

Being Resourceful – Get insider tips on resourcefulness and funding events or projects to benefit your business and inspire your team.

No Regrets – Learn how to turn your biggest business regrets into your best lessons and gain wisdom to seize opportunities and manage risks effectively.

And so much more!

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Marketing Magic - How To Recession Proof Your Business

Thu, 06 Apr 2023 08:30:00 +1200

Marketing Magic – How to Recession Proof Your Business

In this episode, Marketing Expert Scott Wilson shares ten marketing ideas and concepts to protect and grow your business in tough economic times.

Here’s a snapshot of what’s in this Marketing 4 Business podcast episode:

Idea 1: The Big Idea – the Importance of having a big idea, including an example of a successful campaign called “ Beat The Banks”. How to focus on selling the outcome or benefit, not just the product. Remember, people buy holes, not drills.

Idea 2: Stacking The Value – why it’s important to stack value during the recession to stand out from competitors. Scott shares how to use low-cost items to add value and out-market competitors. Plus, he shares a recent real-life example he did that involved selling a bottle of wine for $3000.

Idea 3: The Best Bait Wins – why putting the right offer in front of your potential customer is super important. Insight into the best way to know your numbers and understand customer lifetime value to determine your best offer.

Idea 4: The Fine Line Follow-Up System – the importance of following up with potential customers, even if initially rejected. Scott includes some examples from his direct mail marketing days and explains why persistence in following up can lead to conversions and sales.

Idea 5: Use A SMC Swipe File – Scott shares why he has a swipe file of successful marketing campaigns and how he uses them to create more successful ones. Plus, he shares exactly where you can go to spy on your competitor’s ads and see what offers they are putting out in the market.

Idea 6: Create a Money Form – If you want to make more sales do this; simply have a place where someone can give you money for your product. Scott shares why you don’t need the whole product and why creating an MVP (minimum viable product) is important to prove the concept. Plus, his simple but straightforward advice on going and talking to people to get sales.

Idea 7: The Before, During & After Experience – How to look at your marketing as a before, during, and after customer experience. How to develop a seamless experience for your customers. Scott shares how to think about what happens before, during, and after the customers meet you. Plus, he gives 5 really good questions to ask yourself in order to prepare for this new world-class customer experience.

Idea 8: Work The Front End of Your Business – Why you must constantly bring new people into your business world. How to give value in advance and share insights and education to your potential customers so they want to do business with you. Make no mistake, failure to spend money on the front end of your business will see you lose market share in this recession.

Idea 9: Get Known By the Success of Your Clients and Customers – Scott shares how to correctly use testimonials to showcase your success. Why he believes video testimonials are a valuable marketing tool in 2023. The best way to use client results and statistics to showcase success. Plus, why it’s vital to encourage prospective clients to speak with current clients during a recession.

Idea 10: Protect Your Mindset During Tough Economic Times – Scott shares why he believes why protecting your mindset is the most important thing any business owner can do during a recession. Why you must surround yourself with action-takers and doers. Connect with forward-thinking people who want to help you grow your business.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Levelling The Playing Field

Thu, 30 Mar 2023 07:47:00 +1200

Levelling The Playing Field

In this episode, Scott interviews Mike Blackburn, one of the founders of Combined Building Suppliers Co-operative (CBS), who joined us for an insightful conversation.

Here what you will discover in this episode of the Marketing 4 Business Podcast:

Mike's MBA background helped him analyze the property market, leading to CBS's formation, which boasts over 1,000 shareholders and is a major building materials buyer in New Zealand.
CBS has delivered significant savings to shareholders and has room for growth in the construction industry.
Joining a co-op is beneficial, especially in tough economic times, providing a strong support network.
Challenges in the construction industry, like supply chain constraints and inflation, may lead to a decline in the coming year.
Adaptation to market changes is crucial, especially for homeowners and builders dealing with repairs and rebuilding.
Success in construction requires hard work, client relationships, and tailored marketing for different target markets.
The construction industry values mindset, peer groups, and open communication.
CBS's success stems from suitable business partners, hard work, market understanding, and continuous evolution.

This conversation underscores the significance of robust relationships, adaptability, and collective bargaining via cooperatives like CBS.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

Connect with Mike on LinkedIn here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The 5 Fears of Marketing Your Business

Mon, 20 Mar 2023 01:06:00 +1200

The 5 Fears of Marketing Your Business

In this episode, Scott discusses the five fears he's discovered throughout his 24+ years in the marketing industry and how his agency helps businesses overcome these fears to achieve growth.

These include lack of time and resources, lack of budget, not getting results, fear of failure, and fear of being outdone by competitors.

Scott also shares strategies to address these fears, such as understanding the goals and purpose of the business, having clear communication between the business and the agency, having transparency with results, and understanding the unspoken expectations between the business and the agency.

Then Scott breaks down the importance of having a deep understanding of the business and the marketplace and providing flexible options for growth.

Key Takeaways

* Marketing requires a long-term commitment

* Focus on strategy first, then tactics

* Understand the value of your customers to determine your marketing budget

* Consistency in message and frequency is essential for success

Make no mistake, by addressing the five common fears in marketing, your businesses can overcome these challenges and achieve growth in any marketplace.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Building Confidence & Being Consistent

Tue, 14 Mar 2023 23:44:00 +1200

Building Confidence & Be Consistent

In this episode, Scott interviews Miranda Knapton on her journey of business ownership and the impact it can have.

Miranda shares her experience, from being involved in her parents' business at age ten to sharing her top 5 tips for getting the most out of BNI (Business Networking International).

We discuss the importance of customer service and empathy and the need to take time for yourself when things don't go according to plan.

We then dive into the importance of goal-setting, creating systems to move forward, and the need for a trusted advisor to help navigate from idea to handover day.

We also explore the concept of personal branding and how it can help businesses and individuals build confidence, trust, and success.

Finally, we discuss Business Networking International (BNI), a global networking organisation that helps businesses grow through word-of-mouth marketing and referrals.

Miranda shares her top 5 tips for taking full advantage of joining a BNI group and how to ensure you position yourself as an expert people want to connect with, and so much more 😉

Conne ct with Miranda on LinkedIn here

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

7 Secrets to Business Success: Mastering Money, Mindset, and More

Thu, 09 Mar 2023 08:40:00 +1200

7 Secrets to Business Success - Mastering Money, Mindset, and More

In this episode, Scott shares his insights on the seven key elements of business success.

Scott emphasises the importance of having a clear purpose in business and shares his own purpose of influencing, educating, and inspiring growth together.

He encourages his team members to create short-form videos and other content to provide value and shares his core values of being team-focused, results-driven, and celebrating victories.

Scott highlights the importance of focusing on what customers want and being clear on why they should buy from your business.

He also shares the importance of providing value in advance and looking for small insights that can make a big difference in your business.

Managing money effectively is another key to success in business.

Scott recommends setting up separate accounts for profit, tax, and operating expenses and putting a percentage of income into each account to ensure there is always enough money to pay taxes on time.

Scott also emphasizes the importance of the power of the mastermind, a group of like-minded individuals who hold each other accountable for their goals and provide feedback and support.

He also stresses the importance of mindset in business success, sharing his own morning routine of going to the gym, spending time with his family, and setting his intentions for the day.

In conclusion, Scott highlights the key elements of business success, including having a clear purpose, focusing on customer wants, providing value in advance, managing money effectively, being prepared for growth and change, taking risks, and prioritizing mindset and personal growth.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Do or Don't Mindset

Thu, 02 Mar 2023 08:02:00 +1200

The Do or Dont Mindset

In this episode, Scott interviews financial experts Jonathan Liong & Mitch van der Weert on how they went from working in the bank to helping people buy property, cars and more.

Here's a snapshot of what's in this Marketing 4 Business podcast episode:

* The Game of Business & Finance - how Jonathan & Mitch took their passion for business and finance to the next level

* Exiting the Corporate World - the simple reason why Jonathan left the corporate to start his own business. Sometimes the simple things make the most sense.

* Golf Day Beers - how golf day beers sowed the seed for building the 9 Yards Financial empire.

* Going The Whole 9 Yards - the clever reasoning behind why Jonathan & Mitch called their business 9 Yards Financial.

* 2018 Credit Policy vs 2023 - great insights on how lending and credit policies have changed over the last few years.

* Scaling Out - the main number thing Jonathan & Mitch leant from growing their business that was opposite to what people told them.

* Jargon Killers - why Jonathan & Mitch prefer to meet their clients face to face and the massive benefit this has for their clients.

* First Home Buyers Listen Up - 5 things you need to know about buying your first home right now. If you are in the market to buy your first home, stop and listen to Mitch as he shares some absolute gold.

* Decline to Approve, $10k in 3 Months - what Jonathan did to help one of his younger first home buyers clients decline at the bank to approve in 3 months.

* Drive To Survive - what Jonathan has learnt about marketing from watching the highly acclaimed Netflix documentary “Drive To Survive”.

* Do It or Don't Do It Mindset - at age 17, Jonathan had a stroke; he discovered that to get better, he needed to adapt his mindset. If you struggle with making decisions, listen to this powerful mindset shift today.

* Rewarded For Working Hard - the work-hard mindset that helped Mitch start his first TradeMe business at age 14. And so much more 😉

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

If you need help financing a car or buying your first house, contact Jonathan & Mitch here at 9 Yards Financial Services

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

7 Marketing Tips From 7 Years In Business

Thu, 23 Feb 2023 08:26:00 +1200

7 Marketing Tips From 7 Years In Business

In this episode, Scott Wilson shares the 7 best marketing tips he has learned from running his digital marketing agency Digital Influence over the last 7 years.

Here's a snapshot of what's in this Marketing 4 Business podcast episode:

Number One: CM + FR = R Formula - Scott’s must-have marketing formula that flat-out works. No, if’s or but’s. Just use this formula to grow your business.

Number Two: Own Your Keywords - why it’s important to grow your potential customer's mindshare so that you can grow your business's market share.

Number Three: Before, During & After Marketing - nail these three stages of marketing, and you will start to increase your lead flow and get more referrals from your existing customers.

Number Four: Strategic First Thinking vs Tactic First Thinking - Scott reveals one of the biggest marketing mistakes businesses are making right now.

Number Five: Eyeball, Influence and Maths Strategies - get clear on these three strategies, and you will start to see your marketing win.

Number Six: The Mindset Question - the question Scott asks to see if the business owner has the right mindset to win regarding marketing. Make no mistake; some business owners don’t have what it takes to stay in the game long enough to win.

Number Seven: The 8th Wonder of the World - the secret sauce that will help you beat your competitors in marketing. Most businesses don’t do this simply because they are too lazy or don’t know how to do it. And so much more...

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Redefining What Success Means To You

Thu, 16 Feb 2023 08:02:00 +1200

In this episode, you’ll discover how Liv Hale went from starting a Law Degree to becoming a Marketing Manager and then stalking a potential employer to give her a job at his Digital Marketing Agency.

Here’s a snapshot of what’s in this Marketing 4 Business podcast episode: Redefining What Success Means To You:

* Hire Me Now – here, you’ll discover the action Liv took to get hired for her dream job. This excellent lesson is about being proactive and going after what you want.

* Hired and Fired in Sales – how Liv was hired in a sales role and then quickly fired in the sales role as her new boss saw she had better potential in other areas of the business.

* Knowledge & Confidence – what Liv discover after leaving a client meeting that leads her to want to become a leader in the digital marketing space.

* The Advertising & Marketing Mindset – why Liv & Scott agree that you should never run advertising campaigns if you don’t have the right mindset.

* Active Listening – what Scott does when he meets a business owner whose marketing is failing and needs to turn his business’s marketing around.

* Ready, Fire, Aim – Liv shares her insights on a messenger marketing campaign from 2017 that continues to deliver $$$ results today.

And so much more..

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

Connect with Liv Hale on LinkedIn here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Marketing System - How To Sell Anything

Thu, 09 Feb 2023 08:54:00 +1200

The Marketing System - How To Sell Anything

In this episode, Scott shares insights into The Marketing System, including the three systems that will help you sell anything.

Here's a snapshot of what's in this Marketing 4 Business podcast episode: The Marketing System - How To Sell Anything

* The Power of 3 - why you must have all three parts of this marketing system to make money with your marketing. Miss one out, and your marketing fails.

* Eyeballs, Influence & Maths - Scott shares his insights from what he started learning at The World Internet Summit in 2004 in Gold Coast, Australia.

* The Advertising Advantage - 7 Steps to sending your advertising responses through the roof.

* Headline, Hooks and Attention - what most businesses lack regarding social media advertising. Listen to this today and turn your advertising around today.

* Content Killers - how to get more people to read your content right to the end.

* The Slippery Slope - how to structure sentences, so people want to and enjoy reading your ads, your content and watching your videos.

* Walking In Your Customer's Shoes - why it's essential to understand your customers wants, desires and fears better than they do if you want to make more sales.

* What's Your Customers Day Like - how to enter the conversation of your customer's head. Understanding this one skill will make your business stronger.

* Trust Marketing - Scott shares his insights on why it's so important to get known by the success of your clients.

* Respecting Your Value - 4 actions to get people to respect your value. In a tough economy, this is a must-do. And so much more...

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Video Marketing Killed The Radio Star!

Thu, 02 Feb 2023 08:46:00 +1200

Video Marketing Killed The Radio The Star

Brendan Holt is the creative talent behind Display and DJ extraordinaire at Boogie Beat. In fact, if you’ve ever been to a wedding where everyone on the dance floor cutting shapes to their best moves, chances are Brendan was the DJ.

Here’s a snapshot of what you will discover in Video Marketing Killed The Radio The Star.

* Radio Sales to Instagram Videographer – Brendan shares his journey from being passionate about photography to selling radio advertising to finally seeing how video on social media was the future.

* Video Video Video – how creating a simple video for his DJing business led to friends and business colleagues wanting Brendan to help them create videos for them.

* Inspired To Learn – what inspired Brendan to want to learn about photography and the one website he used for years to upskill his creative talent.

* Confident To Work For Free – how Brendan developed his confidence in the early days of his business and why he worked for free for the first six months.

* The Celebrity Effect – how to quickly build know, like & trust using video. Get this concept, and you will out-market your competitors in 2023.

* Starting A Business – Brendan’s top three things he recommends to have in place when starting a business. I highly recommend actioning what Brendan says here. And so much more…

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

P.S. Need a videographer or DJ, contact Brendan here Display

Steal This Marketing Treasure Map

Wed, 25 Jan 2023 19:17:00 +1200

Steal This Marketing Treasure Map

In this episode, Scott shares a marketing map you can use to stay focused and grow your business over time.

Here’s a snapshot of what you will discover in Steal This Marketing Treasure Map

* The Marketing Treasure Map - one piece of advice that a mentor shared with Scott that led him into the world of direct response marketing.

* 30,000ft Marketing Vision - how to break down your business's 3-year marketing vision and clarify what you want.

* Purpose & Core Values - how adding these to your marketing map can help you and your team stay focused and excited about the years ahead.

* 20,000ft Marketing Goals - Scott shares how to use this section of the map to dial in the results you want to achieve in the next 12 months.

* 10,000ft Marketing Projects - this is all about momentum and moving the needle forward monthly to generate marketing momentum.

* The Marketing Runway - what you need to do weekly to move your marketing and business forward.

* The Long Term Marketing Mindset - the marketing mindset formula Scott shares that all his most successful clients have and use. Model & Copy this mindset formula ;-) for your own business.

* The 3 F’s of A Tough Market - Scott shares the 3 F’s that most businesses come across when economic times get tough. Listen to this, so you don’t become the two of the three f’s. And so much more...

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Putting The Turbo in Customer Service

Wed, 18 Jan 2023 19:33:00 +1200

Putting The Turbo in Customer Service

Hayden Knighton is the managing director of Mag & Turbo Christchurch, one of NZ’s most successful tyre and mag wheel shops.

In this episode, Hayden shares his inspiring business story, from starting work at age 15 to his passion for helping people, building a loyal customer base and driving fast cars.

Here’s a snapshot of what you will discover in Putting The Turbo in Customer Service

* The Passion Factor – Hayden shares his passion for helping his customers and what makes him tick.

* Changing Roles – 3 key takeaways Hayden learnt from moving from Tyre Fitter to Tyre Salesman.

* Chucked In The Deep End – How Hayden went from sales to running the Mag & Turbo Montreal Shop and managing people.

* Attracting Team Members – the types of people that love working at Mag & Turbo and how Hayden helps them succeed in the fast-paced world of mags and tyres.

* Growing from 6 staff to 30 staff – one key component to growing a business that keeps the doors open and the sales flowing.

* Advertise, Advertise, Advertise – Hayden’s philosophy on advertising. Most businesses don’t do this and slowly lose market share daily.

* Reading The Market – Hayden explains why to be the market leader, you must know what the market wants and how they want it.

* Creating Loyal Customers – how Hayden has built a loyal customer base of repeat customers and one thing he wants every customer to think about after they leave the shop.

* Hayden’s 20+ Years of Business Advice – the three pieces of business advice Hayden shares to help anyone considering starting a business.

And so much more 😉

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

P.S. Need new car tyres? Visit Hayden at Mag & Turbo Christchurch

Marketing Fails At The Weakest Link

Wed, 11 Jan 2023 19:56:00 +1200

Marketing Fails At The Weakest Link

In this episode, Scott shares his lessons on what happens when Marketing Fails At The Weakest Link.

Here's a snapshot of what you will discover in Marketing Fails At The Weakest Link.

* Sharpen Your Market Skills - why now is the perfect time to sharpen your marketing skills.

* Direct Response Marketing Failure - why a bulletproof marketing campaign failed at the weakest link.

* 3 Really Good Direct Mail Example - steal and model these ideas today to grow your sales.

* Scott's 5 Reasons Why Marketing Fails Today - Scott shares his 24 years of experience and gives five reasons why he thinks marketing fails today.

* Long-Term vs Short-Term Marketing Mindset - success leaves clues, and right here, you can discover the ultimate mindset you MUST have to win in a recession.

* Influence Strategy - how by having this strategy in place, you will out-market 95% of your competitors.

* Action, Action, Action - 5 ACTIONS you can take right now to improve your business's marketing. And so much more.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Art of Turning a Dollar

Mon, 26 Dec 2022 22:31:00 +1200

The Art of Turning a Dollar

Halfway through his first high school year, Shaun Stockman was summoned to the Principles Office and quickly put into a work experience program that would change his life forever.

In this inspiring story, you will discover how Shaun went from working on cars to developing and refurbishing multi-million buildings.

Here's a snapshot of what you will discover in The Art of Turning a Dollar:

* Panelbeater to Real Estate - Shaun's journey from working on cars to developing and refurbishing multi-million buildings.

* Shaun's First House - the intriguing story of how Shaun raised a $4000 deposit for his first house and the types of people that helped Shaun stay motivated.

* A Keen Eye For Detail - how Shaun developed his keen eye for detail and how it's helped him grow his property business.

* The Wake Up Call - Shaun's life-changing moment in his mid-forties made him decide which career to choose.

* 14 Properties Gone In Minutes - the damage Shaun and his business partners suffered after the Christchurch Earthquakes and how they recovered to rebuild their property portfolio.

* Calling Christchurch Home - why Shaun & Dean invested in Christchurch rather than running off to other parts of New Zealand.

* Advice For New Property Investors - the exact two types of properties Shaun recommends new property investors should buy today.

* Charity Starts Here - a great story on how Shaun got his mates to invest in buildings to help at-risk kids and families.

* Crossroads Youth With A Future - the charity Shaun helps and why he is passionate about helping young kids. And so much more 😉

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

Connect with Shaun Stockman on LinkedIn here or via the Crossroads Youth With A Future website here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

9 Multi-Million Dollar Business Lessons

Tue, 20 Dec 2022 21:47:00 +1200

9 Multi-Million Dollar Business Lessons

In this episode, Scott shares nine lessons he has learned from interviewing multi-million dollar business owners on the Marketing 4 Business podcast.

Here’s a snapshot of what you will discover in 9 Multi-Million Dollar Business Lessons

* Combine Harvester vs The Bailer - the two types of people you need in your business to really grow it.

* Kevin Eder’s Take On How To Get Promoted - what you must do if you want to get a promotion in any business.

* Kanes Killer Customer Service Rule - Kane Lawson's number one rule for customer service. Use this to grow your business's referrals and 5-star reviews.

* The Power of Advertising - Mike James's take on why it’s important to be everywhere and why it’s important to put the hammer down when everyone else backs off.

* Know Your Numbers - why it’s essential to know your numbers and how Brent Selwyn uses the data to out-market his competitors.

* Kill Them With Kindness Mission - the exact mindset and attitude Fraser McKenzie has that will help you need to succeed in 2023.

* AI Is Everywhere - where GPT3 AI technology and the practical use of it for real business that Chris Tacon that every business owner should take time to understand.

* Quality In… Quality Out - Murray Hale's take on why it’s essential to understand business owners and their expectations, so you can help them win.

* Motivate Your People - Tony Jenkin's takeaways on motivating your people, including the weekly meeting he runs and why it’s important to incentivise your people to win.

* Scott’s No.1 Thing - Scott shares the answer to the question he was asked that started this podcast.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

No Marketing Degrees Required

Tue, 13 Dec 2022 21:42:00 +1200

No Marketing Degrees Required

This is a great story on how Greg Williamson, who originally had no marketing degree, founded a tech marketing company that has been in business for 18 years.

Here’s a snapshot of what you will discover in No Marketing Degrees Required.

* Falling into Marketing - how Greg transitions from studying politics and history at University to running a tech marketing company.

* Jade Software Learnings - the sales and marketing insight Greg learnt from working at one of New Zealand's most successful software companies.

* Dumb Mistakes - the number one thing Greg learnt from dealing with businesses and companies worldwide.

* Concentrate Marketing - why Greg and his business partner name their company "Concentrate" - listen to this at least twice. You'll thank me later!

* 18-Year Business Partners - how Greg met his business partner Owen and what it takes to build a successful 18-year partnership.

* White Paper Marketing - how Greg and his team used White Papers to share knowledge and educate people on the value of doing business with his clients.

* Hubspot Elite - why Greg & Owen committed to Hubspot and what they've learned on their way to becoming a Hubspot Elite Partner.

* EOS methodology - the Entrepreneurial Operating System that Greg & his business partner used to get more traction and momentum.

And much and much much more…

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

Connect with Greg on LinkedIn here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Marketing With Values

Wed, 07 Dec 2022 19:00:00 +1200

In 2017, Marketing Expert Scott Wilson had a light bulb moment at Traffic & Conversion Summit in San Diego.

In this episode, Scott shares his insights on using your core values in your business marketing to grow sales.

Here's a snapshot of what you will discover in Marketing With Values

* Valuable Books - 2 books Scott recommends for learning more about "Core Values."

* Core Reasons - 5 insights into what having solid core values does for your business culture and how they help grow sales.

* Marketing Core Values - how to use your business's core values to stand out in a crowded marketplace.

* Influence Through Education - Scott's core value and why it's his secret weapon for growing a business.

* 100% Ownership - what business owners want and how to use a core value to create a 100% ownership team culture.

* Kaizen Training - Scott shares the benefit of giving your team members world-class. Sidenote: This isn't what he initially thought the benefit would be.

* And so much more.

If you want to sell more, you should listen to this thought-provoking podcast today.

Enjoy this episode and as always, have fun and take action.

Scott Wilson

P.S. Connect with Scott on Linkedin

Bold Moves & Doing Whatever It Takes!

Thu, 01 Dec 2022 08:57:00 +1200

Bold Moves & Doing Whatever It Takes!

Winnie Bagoes Pizza is a Christchurch restaurant institution that’s hand-made over one million pizzas for hungry customers.

In this episode, you’ll discover the people behind the success and the bold moves they’ve made.

Here’s a snapshot of what you’ll learn in Bold Moves & Doing Whatever It Takes!

* The Gourmet Pizza Niche – how Winnies Pizza started in 1991 and how they fill a gap in the NZ pizza market.

* Pizza Cult Followers – what happened to sales when an Instagram Influencer came to Winnie’s from Korea?

* Washing Dishes to Cooking One Million Pizzas – how Sarah’s partner Jerome went from washing the dishes to investing in Winnies to cooking one million pizzas.

* Hospitality Challenges – the different ways European countries treat hospitality as a profession vs a part-time job in NZ.

* Working with Your Partner – the ups and downs of working with your partner and doing 14-hour weekend shifts and why you must have a good sense of humour.

* Sarah’s Top 5 – this is awesome because Sarah shares her top 5 tips for starting a restaurant business. If you are considering starting a restaurant business, listen to this podcast.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

P.S. Love Pizza? Book a table at Winnie’s Pizza today.

Use PASTA To Sell Faster In A Recession

Wed, 23 Nov 2022 20:29:00 +1200

Use PASTA To Sell Faster In A Recession

In 2004, Marketing Expert Scott Wilson had a light bulb moment at the World Internet Summit on the Gold Coast in Australia.

In this episode, Scott shares part of his light bulb moment and his sales-generating copywriting formula, PASTA.

Here’s a snapshot of what you will discover in 'Use PASTA to Sell Faster In A Recession'.

* Your Marketing Edge - the best way to get the edge in the marketplace when marketing your business in tough times.

* Stand Out In Tough Times - Scott shares how any business can use this sales copywriting formula to generate sales in any market.

* Direct Response Copywriting - why it's different and why it works really well for writing website copy, Facebook ads, Instagram Ads, brochures, emails and more!

* Problem vs Solution Copywriting - the reason why most businesses' copy fails to hit the mark in tough times and how to fix it.

* Enter The Conversation - how to enter the conversations that people have going on inside their heads. Own this skill and watch your sales climb!

* PASTA In Action - Scott shares a step-by-step example of his PASTA framework in action.

* Testimonial Gold - the perfect way to think about testimonials and to use them to become an authority.

* Success Leaves Clues - Scott shares the ten marketing & direct-response copywriting legends that he has studied with over the last 18 years.

And so much more...

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

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Put The Fizz Into It

Tue, 15 Nov 2022 01:16:00 +1200

Put The Fizz Into It with Tony Jenkins

This is a truly inspirational story of how Tony Jenkins went from being made redundant, losing his redundancy in the 1987 stock market crash, to building a hugely successful 35-year real estate career.

Here's a snapshot of what you will discover in Put The Fizz Into It:

* Put The Fizz Into It - Tony's Leaders lead philosophy and how you can use it to motivate and grow a successful team.

* Becoming A Real Estate Agent - the good, the bad, and the ugly of becoming a Real Estate agent in the late 80s.

* Selling Teapots to Houses - how Tony transitioned from selling teapots at an auction house to selling over 150 homes a year.

* It's All About the People - Tony's take on building relationships and getting the best out of people.

* Toughing it Out - Why Tony ignored the advice from his lawyers and doubled down on the Christchurch property market.

* Harcourts Domination - three key reasons why Harcourts dominated the market share in Christchurch.

* Building Wealth - one thing Tony recommends you do every year to build your wealth.

* State Of The Nation - Tony's short, sharp meeting that he runs every Tuesday to get his five offices ready for the week ahead.

* The Marketing Edge - the specific thing Tony goes that gives his real estate agents the marketing edge in the marketplace.

And some much more...

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

Connect with Tony on 027 432 2890 and or via the Harcourts Holmwood website here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

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Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Selling On Social with Scott Wilson

Wed, 09 Nov 2022 08:15:00 +1200

Selling On Social

Want to sell more using Social Media? Listen to Marketing Expert Scott Wilson's 4-step framework for selling on social.

Here's a snapshot of what you will discover in Selling On Social:

* Content Writers Block Gone - How to solve your biggest problem when creating content for marketing your business.

* Your Marketing Voice - What to say, how to say it, when to say it, so people engage with you and your business's content.

* The Know, Like & Trust Factor - how to get people to know, like and trust your business faster, so they buy from you repeatedly.

* Share Character - why sharing your character is essential for getting people to KNOW you.

* #celebrateyourvictories - why Scott created a hashtag eight years ago and its impact on his business sales.

* Creating Chemistry - a simple marketing strategy most business owners miss and cost them daily sales.

* Credibility Matters - the number thing Scott says you should get known for in 2023 when it comes to your marketing.

And so much more...

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The 45 Million Dollar Man

Wed, 02 Nov 2022 19:29:00 +1200

The 45 Million Dollar Man with Murray Hale

At age 12, Murray Hale started his first job scrubbing the floor at the local butcher's shop.

Little did he know that 40-something years later, he would sell 45 million dollars worth of advertising in an industry he hated at the start.

Here's a snapshot of what you will discover in The 45 Million Dollar Man:

* The Birthday Gift - The one birthday gift Murray would get every year that drove him to scrub floors at the local butchers at age 12.

* 5 Life-Changing Lessons - 5 lessons Murray learnt from doing the opposite of his abusive father.

* Get Around Good People - why it's essential to get around good people and to help them first can grow your business.

* Golf Life Lessons - 4 major life lesson Murray learnt from playing golf that has helped him sell 45 million dollars of radio advertising.

* Corporate Box To Bum Radio Sales Rep - why Murray became resentful after leaving the corporate world and all its glory to become a commission radio sales.

* Selling The Intangible - what Murray learnt about selling intangibles and how he overcame his initial struggle.

* One Decision, Two Choices - the turning point in Murray's radio advertising career. If you struggle to get ahead in any of your businesses, this advice is GOLD.

* Selling 105 Cars in one weekend - how Murray helped The Paul Kelly Company sell 105 cars in one weekend using a $1 down deposit.

And so much more...

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

Connect with Murray on LinkedIn here.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Marketing Strategy vs Marketing Tactics

Wed, 26 Oct 2022 19:28:00 +1200

Marketing Strategy vs Marketing Tactics

In this short and fast-paced episode, Scott Wilson gives you a four-step framework for getting your marketing working in tough economic times.

Here's a snapshot of what you will discover in Marketing Strategy vs Marketing Tactics:

* What is Marketing? - what Scott learnt at a seminar in the early 2000s helped him understand marketing.

* Marketing Strategy vs Marketing Tactics - in 2022, many businesses focus on tactics without understanding the strategy. If you like winning, listen to this.

* Strategy First Thinking - what you MUST do first as a business owner if you want your marketing to produce results.

* Where You Can Win - the 5 M's of Marketing and how they can kickstart your marketing while your competitors stall.

* Interested vs Committed - the right mindset it takes to win long-term with your business's marketing.

* Leverage The Numbers - the one question every business owner must ask themselves if they are serious about marketing their business.

* Assign Accountability - want your marketing to produce results? If so, get super clear and do this one thing Scott suggested today.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Game Changer - How Businesses Are Leveraging AI Technology

Tue, 18 Oct 2022 22:18:00 +1200

The Game Changer - Leveraging AI Technology with Chris Tacon

Chris Tacon is the CEO & founder of Consignly, the next generation of 3PL software created by logistics professionals and experienced developers.

In this podcast, Chris & Scott talk about business success, business failures, working with high-paid employees, and how businesses can leverage AI Technology.

Here's a snapshot of what you will discover in The Game Changer:

* Early Computer-Age Opportunities - what opportunities Chris saw in 1996 that allowed him to start his first business.

* The Power of Mentors - how Mentors helped Chris get started in business and why he likes giving back to younger business owners today.

* AI & The Untapped Opportunities - how AI technology is driving opportunities that were never looked at before because of the complexity of transport distribution.

* Built It They Will Come - the biggest mistakes Chris and his team made early on that he sees many businesses making today when creating software.

* They were learning from Customers - how Chris used an online survey to ask his customers to get better information about their buying habits and rostering pain points.

* Full Circle Learnings - how Chris has used his learnings from GoRoster to springboard the growth of his new tech venture Consignly. Great learnings here!

And so much more 😉

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

Connect with Chris on LinkedIn here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Heresto Taking Risks

Wed, 12 Oct 2022 19:30:00 +1200

Heresto Taking Risks

In Year 12 at School, Fraser Mackenzie decided it was time to get ahead, so he took a risk, left School, and started working as an apprentice electrician.

Fast forward six years and he is now growing one of New Zealand's fast-growing Vodka brands Heresto Vodka.

Here's a snapshot of what you will discover in Heresto Taking Risks:

* People skills - how Fraser used his people skills to meet millionaires and billionaires.

* The Covid Vacation - what Fraser did specifically during the lockdowns to better his mindset and skills.

* Big Picture Opportunities - how Fraser trained himself to look for more significant opportunities and the mindset he had to make it happen.

* The Ashburton Garage Project - how a little project started in a garage in Ashburton s is fast becoming NZ Fastest fastest-selling vodka brand.

* Learn, learn, learn, then implement - how Fraser took what he learned about Vodka being the highest gross spirit in the world and started building a business.

* Taking Risks - one thing Fraser learned from a friend in the USA who employs over 600 people.

And so much more 😉

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

Check out Heresto Vodka online here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The 5 M's of Direct Response Digital Marketing

Wed, 05 Oct 2022 04:35:00 +1200

The 5 M's of Direct Response Digital Marketing

After 20+ years in marketing, Scott Wilson shares his 5 M's of Direct Response Digital Marketing.

Here's what you'll discover in this short episode.

The M's of Direct Response Digital Marketing

1. The Right Marketing - how to engage with the right marketing for your business by tapping into something Scott calls "Active Listening". This type of active listening can generate new business fast.

2. The Right Message - how to enter the conversation that people are already having in their heads and how to use that information to capture attention to drive sales.

3. The Right Media - the 24,983 reasons why Scott believes everybody should be using this one media right now to get cut through with their audience.

4. The Right Measure - Why you must track and know your numbers, plus why Scott uses Google Sheets to track and record data.

5. The Right Mindset - discovered whether you have an interested or committed mindset when it comes to marketing.

And so much more...

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Speed Marketing - How Legally Win New Business!

Wed, 28 Sep 2022 23:33:00 +1200

Speed Marketing - How To Legally Win New Business

In 2012 Brent Selwyn was at a pivot point in his career as a successful lawyer and partner in a firm.

In this podcast, you'll discover Brent's journey to learn more about marketing which has helped him significantly grow his Kannangara Thomson Law Firm.

Here's a snapshot of what you'll discover in this podcast:

* Speed Marketing Mindset - Brent's take on why it's more important to be marketing your business when it's busy vs only marketing when you are quiet.

* Marketing Masterminds - how joining a marketing mastermind gave Brent the direction and connections he wanted to grow himself and his business.

* The L & I Mindset - the simple but highly unusual mindset for lawyers that Brent developed early on when learning more about marketing.

* WordPress Websites - the cheeky little website that Brent built himself consistently delivered 1 to 2 solid weekly leads.

* Direct Mail Money - the out-of-the-box marketing thinking Brent implemented to produce hugely positive ROI on his marketing campaigns.

* Know Your Numbers - how understanding a client's Life Time Value (LTV) from day one gave Brent the confidence to push his marketing hard.

* Outsourcing Your Marketing - Brent's take on why he outsources his firm's marketing and the positive outcome it has had over the last seven years,

* Building a Story Brand - an excellent book Brent read that helped him build his firm story and brand awareness.

And so much more...

Need some legal advice? Connect with Brent Selwyn from Kannangara Thomson here.

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

The Best Marketing Formula To Increase Sales

Mon, 19 Sep 2022 23:28:00 +1200

The Best Marketing Formula To Increase Sales

In this episode, Scott Wilson shares the best marketing formula his most successful clients use to grow sales long-term.

Here's a snapshot of what you discover:

* The CM + FR + R Marketing Formula - what it is, what it means and how you can use it to grow sales.

* Mindshare Hacking - how to increase market share by growing your mindshare.

* Core Messages - how many you should have and three examples that Scott's team uses daily, so people know, like and trust us faster.

* The Power of Advertising - how to use it to grow faster and the primary goal of advertising.

And so much more...

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Show Us Your Crack with Mike James

Wed, 14 Sep 2022 22:39:00 +1200

Show Us Your Crack with Mike James from NOVUS New Zealand

A captivating business story started in 1978 with Mike's Mum & Dad jumping on a plane to the US.

Only to return a week later with a business opportunity that would become a market leader in the windscreen repair business in NZ.

Here's a snapshot of what you will discover:

* How NOVUS NZ grew from a Ma & Pa business to over 63 franchises in NZ.

* Stealth Growth - how Mike and his brother Tim grew the business in the winter after 4pm.

* Demonstrating Credibility - the innovative way they grew by showing new customers how they could save time and money.

* Opportunity Knocks - how they took the opportunity to franchise NOVUS NZ in 1991.

* TV1 or TV2 - advertising on TV in the early days and stressful decision regarding what channel to advertise on!

* The power of TV advertising - how some NOVUS branches grew 316% in 3 months after first advertising on TV.

* Ma & Pa Tv Ads - the innovative way NOVUS created their first TV ads using the family car and a single film camera.

* Show Us Your Crack - How the famous cult Show Us Your Crack Radio jingle came about and why they turned it into a TV Ad.

* Branding 101 - NOVUS nailed the two most important things early in branding their business.

And so much more...

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

Connect with Mike on LinkedIn here and join the NOVUS Facebook page here for updates and tree-planting events.

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

Life In The Fast Lane with Kane Lawson

Wed, 07 Sep 2022 03:10:00 +1200

Life in the Fast Lane with Kane Lawson is a must-listen for business owners looking for the edge in a challenging market.

Over 19 years, Kane helped build Mag & Turbo Christchurch into the busiest wheel and tyre shops in New Zealand & Australia.

As Kane says, Smart people learn from smart people.

Be smart and listen in today.

From Startup to Industry Giant with Kevin Eder

Wed, 31 Aug 2022 23:59:00 +1200

From Startup To Industry Giant

Starting in 1996, Kevin Eder built Tradestaff from a small rented office in Sydenham to a nationwide industry giant in the recruitment space.

In this episode, you will discover valuable insights into growing your business in tough economic times.

Here's a snapshot of From Startup to Industry Giant:

* What Kevin did after being laughed at by his corporate employer and how it motivated him to grow Tradestaff.

* How the chicken and the egg approach helped Kevin add value to his first five clients

* Being Sales Focused - in 96, unemployment was 9.5%, and most employers were not looking to hire more people.

* From Tempstaff to Tradestaff - the funny story of how Tradestaff got its name.

*Kevin's No.1 Sales Rule - most people miss this and miss sales because of it.

* Foundation Clients - who they are and why they are essential to your business growth.

* The Combine Harvester approach to business and why every good action-taking business owner needs a Baler following behind and cleaning up.

* What the GFC taught Kevin and how he used it to grow the business in really tough economic times.

And so much more...

Ready to accelerate your business’s growth and stand out from the competition? Don’t miss this insightful episode of the Marketing 4 Business podcast.

Have fun and enjoy listening, learning, and taking action from this podcast!

Connect with Kevin on LinkedIn here

See below for ways to get in touch with us…

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary ‘Where You Can Win’ call with Scott to discuss your marketing here.

Have Fun & Take Action

P.S Discover how we helped Tradestaff Workwear make more sales. Read the case study here Tradestaff Workwear.