Marketing Bound: For New B2B Marketers

#109: Why Every B2B Business NEEDS Short-Form Video Content, with Ross Brouse from Continuous Networks

Laura L. Bernhard — Tue, 21 Jun 2022 06:00:00 -0500

I invited my good friend Ross Brouse from Continuous Networks to chat about short-form content and how he leverages it to grow his B2B business. Every week, he proves that B2B marketing does not need to be boring by showing up on LinkedIn and TikTok with short and catchy videos. In this episode, we chat about storytelling, what it means in short-form content, the power of analogies, how to get comfortable on camera and how to get started in creating short-form content.

Resources:

Transcript: https://www.marketingbound.com/post/why-every-b2b-business-needs-short-form-video-content

Ross' LinkedIn: https://www.linkedin.com/in/rossbrouse

Ross' Instagram: https://www.instagram.com/rossbrouse/

Ross' TikTok: https://www.tiktok.com/@rossbrouse

Hack Proof Your Business - Book by Ross: https://amzn.to/3HGjAMf

Alex B. Sheridan LinkedIn: https://www.linkedin.com/in/alexbsheridan/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

“We help guide others toward a new perspective that inspires them to lead a proactive life—and that’s not just what we do in business, I’ve come to do that in everything I do in my personal life too.”

Ross Brouse is the co-founder and President of Continuous Networks. With over 20 years’ experience, he is extraordinarily passionate about improving other people’s experience with technology and helping them feel more fulfilled in their business and life.

The co-author of the Amazon Best-Selling book Hack Proof Your Business, Ross has frequently collaborated with local, state, and national agencies, including the FBI, on cybersecurity issues to help find and stop hackers.

He is a 2021 finalist in the prestigious Technology Marketing Toolkit Better Your Best Contest, which features five of the most successful Managed Service Providers (MSPs) in the country who compete on results.

A continuation of his commitment to improving lives, Ross supports multiple charities, including St. Jude Children’s Hospital, Disabled American Veterans, and Save The Children. For the past six years, he’s sponsored two girls who live in Guatemala and Ecuador. He also mentors aspiring business owners, meeting with them once a week. Under his mentorship, mentees have experienced significant increases in earnings while also decreasing their workload by as much as 35%.

Marketing Bound Description:

Helping new B2B marketers look good at work. Tune in to the Marketing Bound Podcast to develop your marketing skills, navigate the corporate world like a pro, boost your confidence in your role and access the greatest minds in B2B marketing. Join Laura L. Bernhard every week to fast-track your career in B2B. Subscribe today!

#108: 5 Hard Truths About Being a Marketer - Monday Mindfulness on Marketing Bound

Laura L. Bernhard — Mon, 20 Jun 2022 06:00:00 -0500

Hard truths that took me too long to learn. Here they are.

Additional Resources:

Last week's episode: https://podcasts.apple.com/ca/podcast/104-time-audit-challenge-monday-mindfulness-on-marketing/id1495717454?i=1000565347245

How to get promoted: https://podcasts.apple.com/ca/podcast/103-9-tips-to-help-you-get-promoted-with-myles-madden/id1495717454?i=1000564663574

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#107: Get Your Manager To LOVE Your Ideas, by using the T.I.M.E Framework

Laura L. Bernhard — Tue, 14 Jun 2022 06:00:00 -0500

Every marketing role has one thing in common - objection handling. But no one talks about it! It's a skill that every marketer needs in order to launch projects, get promotions and move up in the ranks.

In this short episode, I introduce the T.I.M.E Framework to arm you with what you need to get your managers to love your ideas. Don't get me wrong, you won't win every single one, but this will 100% increase the odds in your favor.

Resources:

Transcript: Coming later !

Marketing Bound Website: https://www.marketingbound.com/

Reach out to me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#106: Results of my Time Audit: Shocking, Eye-opening, Upsetting

Laura L. Bernhard — Mon, 13 Jun 2022 06:00:00 -0500

In this raw episode, I share how I spent my time last week after completing the time-audit challenge. I spent 5 days tracking my time and I am shocked at the results. My current situation is temporary but I learned a lot from this exercise. If you like this episode, share it with someone who can also benefit from the time-audit challenge!

Additional Resources:

Related Blog: https://www.marketingbound.com/post/4-ways-to-get-more-done-in-24-hours

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#105: How to Communicate to Your Audience, The Right Way, With Tom Geary from School of Thought

Laura L. Bernhard — Tue, 07 Jun 2022 06:00:00 -0500

I chatted with the founder of School of Thought, Tom Geary. We have an important conversation about how to stand out with your messaging and your ads. Tom provides a framework of how to get people to care about your marketing, how to make an impact with a small budget and offers many examples of how to get people’s attention. This is an important conversation for every marketer, regardless of industry or specialty. It’s all about how to get your audience to care

Resources:

Transcript: Coming soon

Tom Geary's LinkedIn: https://www.linkedin.com/in/tgeary/

School of Thought: https://www.schoolofthought.com/

School of Thought YouTube: https://www.youtube.com/channel/UCNNyskfSINIqXW8G0h01ZDg

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

Tom Geary is the Founder and Creative Director at School of Thought, a fresh and innovative creative agency based in the San Francisco Bay area. With decades of experience in the industry, Tom has become a Thought Leader on topics related to the world of branding, strategy, media and content creation. He has positioned his agency as a leader in sustainability and social responsibility, creating high-impact campaigns for huge names including Cisco WebEx, Ebay, Bing and Red Bull.

Tom's philosophy is based on "Making Them Care" - the guiding principle driving School of Thought's compassionate, socially-conscious and relatable campaigns that create meaningful connections between brands and consumers. He enjoys sharing a unique, light-hearted and humorous approach to some of the biggest issues impacting the industry and world today, particularly regarding creative innovations, industry insights and branding strategy advice.

Marketing Bound Description:

#104: Time Audit Challenge! - Monday Mindfulness on Marketing Bound

Laura L. Bernhard — Mon, 06 Jun 2022 06:00:00 -0500

On this week's Monday mindfulness, I have a challenge for you! Audit your time. Let me explain. We say we're at the library studying for 6 hours, but how many of those hours are you actually studying? Probably not many. Well, the same goes with our daily lives. Days go by and we wonder why things aren't done. So here is the challenge. Audit your time this week and next week let's chat about our results. I'm doing it. I hope you do to! Instructions and benefits in this short episode:)

Additional Resources:

Related Blog: https://www.marketingbound.com/post/4-ways-to-get-more-done-in-24-hours

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#103: 9 Tips To Help You Get Promoted, with Myles Madden from Refine Labs

Laura L. Bernhard — Tue, 31 May 2022 06:00:00 -0500

I invited my good friend Myles Madden, Performance Marketing Manager at Refine Labs. We chat about our journeys from being very new in B2B to moving up the ranks into marketing leadership roles. If you want to learn about how to plan for your career development, keep listening to the 9 things you can do to help you get promoted.

Resources:

Transcript: https://www.marketingbound.com/post/9-things-to-get-a-promotion-in-marketing

Myles' LinkedIn: https://www.linkedin.com/in/myles-madden-marketing/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

Myles' entire career has been spent with some of the top startup and rapid-growth B2B SaaS companies, developing and executing their go-to-market strategies. His current focus is shifting the go-to-market motion from the classic lead generation model to demand generation model; a model that is focused on reaching and educating the market to improve scale and efficiency rather than the inefficient approach of collecting contacts. He combines strategic, high-level thinking with advanced tactical knowledge, and believes that the world of B2B marketing is changing as we know it.

Marketing Bound Description:

#102: 3 Ways to Immediately Improve Your Prioritization Skills - Monday Mindfulness on Marketing Bound

Laura L. Bernhard — Mon, 30 May 2022 06:00:00 -0500

On this week's Monday mindfulness, let's talk about prioritizing tasks. As a marketer, it's so easy to have long to-do lists. Here are 3 easy tips you can implement to reduce your workload and focus on the most important marketing tasks.

Additional Resources:

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#101: Revealing Secret Projects I'm Working on As Director of Marketing

Laura L. Bernhard — Tue, 24 May 2022 06:00:00 -0500

Mini update on what I'm currently working on at my job as Director of Marketing. Here's a preview:

Podcast production - why we're 4 months late to launch
How we started niching down - what's working
How we are going to continue leveraging LinkedIn
How I realized I needed to stop working on a few projects
Our first mover's advantage and how exciting this is as a marketer
Tip on how to get upper management to notice you
Email marketing

Resources:

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

100th Episode Celebration: Top Lessons Over the Years

Laura L. Bernhard — Mon, 23 May 2022 06:00:00 -0500

WOO. 100 episodes. Thanks so much everyone. Looking forward to the next 100 episodes.

In this episode, here is what you can expect:

11 f the top 100 lessons I've learned over the years
3 instances of how niching down is absolutely necessary
4 lessons you need to advance your career
7 personal growth lessons that changed my life

Resources:

BLOG - 100 Lessons from 100 Podcast: https://www.marketingbound.com/post/100-lessons-from-100-podcast-episodes

Atomic Habits for Canadian Listeners: https://amzn.to/3EQ3Ft6

Atomic Habits for US Listeners: https://amzn.to/395YUjp

Stop giving a sh*t about what others think, episode with Celia Gercovich: https://www.marketingbound.com/podcast/episode/2e46cec4/44-how-to-start-a-new-business-with-celia-gercovich

If you need a strong wake up call, episode with Eloise Gagnon: https://player.captivate.fm/episode/a713c337-65fa-4ac6-8c53-4b20e6da7661

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#99: How To Handle "But we always did it this way..."

Laura L. Bernhard — Tue, 17 May 2022 06:00:00 -0500

Are you starting in B2B right out of university? Have you just transitioned in B2B marketing? Did you just switch over from B2C marketing? Yeah...it's confusing. And this episode is for you.

In this episode, here is what you can expect:

How confusing it is for everyone to enter the B2B world
The one thing that you 100% need to stay at a job, or else quit
How to respond to objections internally, like "but we always did it this way..."
How to take advantage of every marketing job you're in
How the average employee is wrong about putting in extra effort in their job. You should absolutely put in extra effort. I tell you the story about how it actually changed my life.
I also tell you about 3 projects I worked on for a company that helped change the business and got them believing in marketing!

Resources:

My interview with Mason: https://www.linkedin.com/video/live/urn:li:ugcPost:6929777999479259136/

Autopilot: https://journeys.autopilotapp.com/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#98: 30-Second Habit That Positively Impacts Your Mindset - Monday Mindfulness on Marketing Bound

Laura L. Bernhard — Mon, 16 May 2022 06:00:00 -0500

On this week's Monday mindfulness, let's talk about gratitude. There are two benefits of practicing gratitude. Check out how I implement it in my day to day and the positive effects it has on my life and how it can positively impact yours.

Additional Resources:

Eloise Gagnon's Episode: https://www.marketingbound.com/podcast/episode/3e07dc0b/8-importance-of-self-leadership-with-eloise-gagnon

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#97: Get your Subject Matter Experts to be Profitable Podcast Guests, with Kristin Molenaar from YesBossVa.com

Laura L. Bernhard — Tue, 10 May 2022 06:00:00 -0500

Here is how to leverage podcasting without having to manage a show: podcast guesting. If your manager has been mentioning the idea of a podcast or actually wants nothing to do with one, here is the next best thing.

In this episode, Kristin reveals:

How to generate revenue by being a podcast guest
The power of relationships when touring podcast shows
Examples of how she made money from being podcast guests

Resources:

Transcript: https://www.marketingbound.com/post/leverage-your-subject-matter-experts-as-profitable-podcast-guests

Kristin's Done-For-You Podcasting service: https://lauralb.krtra.com/t/DILHGbSOWwdT

Kristin's Done-With-You Podcasting service: https://lauralb.krtra.com/t/S9MFbie5yHCp

Kristin's free podcast pitch template: https://lauralb.krtra.com/t/cz28MIJrU6Xc

Kristin's first appearance on MB: https://podcasts.apple.com/ca/podcast/45-only-work-5-hours-a-week-like-kristin-molenaar/id1495717454?i=1000490509489

Kristin's LinkedIn: https://www.linkedin.com/in/kristinmolenaar/

YesBoss Homepage: https://lauralb.krtra.com/t/HSCR3yMtTPa4

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

I help entrepreneurs elevate their visibility + influence 𝗮𝘀 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝗴𝘂𝗲𝘀𝘁, so they can attract new clients in just one hour per week.

Are you tired of marketing tactics that aren’t aligned with your zone of genius and require you to stop serving your clients to become a full-time marketer?

You’re in the right place.

At YesBoss, we’re all about keeping you in your zone of genius (*if your zone of genius is talking… like mine*).

𝐎𝐮𝐫 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐛𝐨𝐨𝐤𝐢𝐧𝐠 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐫𝐚𝐩𝐢𝐝𝐥𝐲 𝐞𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡𝐞𝐬 𝐲𝐨𝐮 𝐚𝐬 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭 𝐚𝐧𝐝 𝐭𝐞𝐚𝐜𝐡𝐞𝐬 𝐲𝐨𝐮 𝐡𝐨𝐰 𝐭𝐨 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐭𝐡 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫𝐬, 𝐬𝐨 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐚𝐭𝐭𝐫𝐚𝐜𝐭 𝐧𝐞𝐰 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐢𝐧 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐡𝐨𝐮𝐫 𝐩𝐞𝐫 𝐰𝐞𝐞𝐤!

Marketing Bound Description:

#96: Extra Effort Does Mean Better Results - Monday Mindfulness on Marketing Bound

Laura L. Bernhard — Mon, 09 May 2022 06:00:00 -0500

On this week's Monday mindfulness, let's chat about effort. In marketing, more effort does not always mean better results. I explain what I mean and a few tips to help you prioritize your tasks every day.

Additional Resources:

My favorite self-help book, Atomic Habits, (CND link): https://amzn.to/3EQ3Ft6

My favorite self-help book (US link): https://amzn.to/395YUjp

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#95: 3 Effective Ways To Leverage Storytelling In B2B Content, with Georgios Chasiotis from Minuttia

Laura L. Bernhard — Tue, 03 May 2022 06:00:00 -0500

This is easily the most valuable episode you will listen to all week. 1) What companies get wrong about creating content, 2) 3 storytelling frameworks you can start using today, 3) How to get started with storytelling. Plus, George provides SO many examples, that I link to below:

Additional Resources:

Transcript: https://www.marketingbound.com/post/3-effective-ways-to-leverage-storytelling-in-b2b-content

GrooveHQ Example: https://www.groovehq.com/blog/turning-down-vc

AdEspresso Example: https://adespresso.com/guides/facebook-ads-beginner/

LeedFeeder Example: https://www.leadfeeder.com/blog/webinar-marketing/

CoSchedule: https://coschedule.com/blog/the-top-seo-trends-that-saas-marketers-need-to-know-about-in-2022-with-georgios-chasiotis-from-minuttia-amp-270

George's LinkedIn: https://www.linkedin.com/in/georgioschasiotis/

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Guest Bio:

George Chasiotis is the Managing Director of MINUTTIA, an organic growth acceleration agency for B2B SaaS companies. George started out as an independent marketing consultant but was soon pulled down the path of creating an agency. In his free time, he imparts wisdom (read: rants) on LinkedIn or buries his head in psychology books to get down the “why” of human behavior.

Marketing Bound Description:

#94: Success is Boring. And Why That's Great News - Morning Mindfulness on Marketing Bound

Laura L. Bernhard — Mon, 02 May 2022 06:00:00 -0500

On this week's Monday mindfulness I chat about success and how we've been taught to see success as fun and even easy. I break down why I think success is actually boring and why that is great news for everyone.

Additional Resources:

My favorite self-help book, Atomic Habits, (CND link): https://amzn.to/3EQ3Ft6

My favorite self-help book (US link): https://amzn.to/395YUjp

Marketing Bound Website: https://www.marketingbound.com/

My LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#93: 8 Ways To Develop Your Marketing Skills Faster

Laura L. Bernhard — Tue, 26 Apr 2022 10:20:00 -0500

Clear. To the point. Here are 8 tangible ways to develop your marketing skills when you're just starting out.

Additional Resources:

Book Recommendations as mentioned in episode: https://www.marketingbound.com/book-recommendations

Transcript: https://www.marketingbound.com/post/8-ways-to-develop-your-marketing-skills-faster

Let's keep in touch:

Connect with me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#92: Why A Good Mindset Will Help You Become A Better Marketer - Morning Mindfulness on Marketing Bound

Laura L. Bernhard — Mon, 25 Apr 2022 06:00:00 -0500

Introducing a new series I want to include in the Marketing Bound Podcast called Monday Mindfulness. If there is one thing I learned over the years, it's that you need to believe in yourself. So every Monday, I will release a short episode to help you get in the right mindset to have a great week. Let me know if you like this idea by reaching out to me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Additional Resources:

Marketing Bound Website: https://www.marketingbound.com/

Marketing Bound Description:

#91: 10 Questions to Ask In Interview for a B2B Marketing Job in a Small Company

Laura L. Bernhard — Tue, 19 Apr 2022 22:49:00 -0500

Not sure what questions to ask when you're in an interview? Here are 10 questions to ask to make you look smart and determine if this is the best place for you to develop your marketing career. Plus, I include information you should gather before applying to a job in the first place!

Additional Resources:

Transcript: https://www.marketingbound.com/post/10-questions-to-ask-in-an-interview-for-a-marketing-job-in-a-small-b2b-company

Stat for marketing allocation in B2B businesses: https://www.bdc.ca/en/articles-tools/marketing-sales-export/marketing/what-average-marketing-budget-for-small-business

Let's keep in touch:

Connect with me on LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#90: Helping New B2B Marketers Look Good At Work Everyday

Laura L. Bernhard — Tue, 19 Apr 2022 13:29:00 -0500

About this episode:

In this trailer, I re-introduce the Marketing Bound Podcast. Now, the show is dedicated to helping new B2B marketers look good at work. I explain how it will benefit you and your career.

Additional Resources:

Trasncript: https://www.marketingbound.com/post/best-podcast-for-new-b2b-marketers

Let's keep in touch:

Connect with me on LinkedIn and let me know you listened to an episode: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Description:

#89: The Anatomy Of The Perfect Landing Page, with Maksym Donchenko

Laura L Bernhard — Tue, 19 Oct 2021 06:00:00 -0500

If you have a website, this episode is for you

Maksym Donchenko is the founder of The Favorite Design. He helps businesses design beautiful websites and today we we focus on landing pages.

We go through:

The anatomy of the perfect landing page
Best practices for each section of the page
What people get wrong when creating each section

We discuss when copywriting should be done and how to make sure you perfect your next landing page.

GUEST BIO:

My name is Maksym Donchenko and run a web design and web development agency called The Favorite Design. After 2.5 years of freelancing I decided to build a team and make the website building process more fun by bringing even more talent to make big projects happen.

RESOURCES:

Maksym's Tiktok: https://www.tiktok.com/@maksym.don

Maksym's LinkedIn: https://www.linkedin.com/in/maksym-donchenko/

Maksym's Youtube channel: https://www.youtube.com/channel/UCj9DCnvO6PhF7MVIe1sYqyA

Maksym's Instagram: https://www.instagram.com/maksymdon/

3m vas: https://vas.3m.com/

My Storybrand book: https://www.amazon.ca/Building-StoryBrand-Clarify-Message-Customers/

The Favorite Design: hello@thefavoritedesign.com

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Subscribe to the Marketing Bound Podcast and share this episode.

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#88: Why Your Content Is NOT Working, with Stephen G. Pope

Laura L Bernhard — Tue, 12 Oct 2021 06:00:00 -0500

For content creators and anyone who wants to create content, this episode is for you.

Stephen G. Pope leveraged TikTok to obtain B2B clients for his service-based business. So in this episode, the successful entrepreneur and content creator reveals:

The MOST important component of any video content
The real reason many people are too shy to record on camera
What it really takes to create content consistently

RESOURCES:

Stephen's TikTok: https://www.tiktok.com/@stephengpope

Stephen's LinkedIn: https://www.linkedin.com/in/stephengregorypope/

TikTok masterclass https://bit.ly/38pud56

GUEST BIO:

After Stephen sold the tech company he founded, reflecting on the 12 years it took to grow the company, he knew it could have been done faster.

With a passion for helping and working with entrepreneurs, he saw the opportunity to use his previous experience, and all that he had learned in internet marketing, to help others grow their business ― fast.

_______________

Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#87: How To Turn One Piece Of Content Into 23 Pieces, with Laura Stewart

Laura L Bernhard — Tue, 05 Oct 2021 06:00:00 -0500

After this episode, you will have the tools you need to create content and repurpose it.

I talk to Laura Stewart, the VP of Sales and Marketing at REC Canada and we discuss how to turn one pillar piece of content into 23 micro-pieces.

We discuss tips on how to manage content creation and she reveals 3 unique ways to grow your podcast. A lot of value in this episode on content creation.

You don’t want to miss any of it.

RESOURCES:

Laura's Instagram: https://www.instagram.com/laurastewartto/

Podcast Distributor That I Use: https://www.captivate.fm/

Transcription service I use: https://www.descript.com/

GUEST BIO:

Her path to success was anything but typical. After completing a 4-year undergraduate degree in Nutrition, Laura was confident that she no longer wanted a career in the health industry. Working in Concierge Services to make ends meet, Laura then went back to school in order to obtain her Retail Buying Certificate; from there she worked as an Assistant Buyer for Canada’s top luxury department stores, Holt Renfrew and The Hudson’s Bay.

At 26 years old and still unfulfilled, Laura decided to take a job as a Special Needs Caregiver during the day and would obtain her Master of Business Administration from the world-renowned Schulich School of Business in the evenings.

With a desire to pave her own future, Laura simultaneously attained her real estate licence and by the age of 30 was finally starting her career in sales. Not wanting to waste any more time, Laura joined one of Toronto’s top teams, The Real Estate Centre so that she could learn from the best in the business. Always putting her hand up for opportunities and willing to work for free, Laura propelled herself from real estate agent to the Director of Sales and Marketing for the now #1 Team in all of Canada for Royal LePage.

Leveraging all of her prior experience and education, Laura has facilitated in the rebranding of the team to REC Canada, systematized their sales process, launched one of Canada’s Top Business Podcasts (The Jas Takhar Podcast), all the while aiding in the sale of over $280M of Real Estate.

Wanting to empower others to follow their dreams and never settle, Laura has documented her experience in her Blog, titled Laura’s Playlist. Her true hope is to encourage woman to find fulfillment and happiness by owning their decisions and the trajectory of their. It’s time to “Woman Up”.

_______________

Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#86: How To Livestream On LinkedIn, with Travis Lachner

Laura L Bernhard — Tue, 28 Sep 2021 06:00:00 -0500

Learn how to livestream on LinkedIn.

How to use livestreaming as part of your content marketing strategy
How to promote a livestream
Tips on how to manage this strategy
How to monetize your livestream for your business

RESOURCES:

Travis’ LinkedIn: https://www.linkedin.com/in/travislachner/

GUEST BIO:

Former athlete & music producer turned creative entrepreneur... Helping high-performers level-up with media-based marketing and authority acceleration

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#85: How Podcasting Increases Business Opportunities, with Danny Levy

Laura L Bernhard — Tue, 21 Sep 2021 06:00:00 -0500

This is the second part of my interview with Managing Director and podcaster, Danny Levy. In this episode, we reveal:

7 more reasons why every business should start a podcast today
How to optimize your episodes for your target audience
The time it takes us to release an episode every single week

Be sure to subscribe to the Marketing Bound Podcast and check the show notes for the free worksheet on how to write the best podcast episode titles.

RESOURCES:

Danny’s Podcast: https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511

Danny’s LinkedIn: https://www.linkedin.com/in/danny-levy-38842511/

Workbook: How to Generate Leads with your Podcast: https://www.marketingbound.com/generate-leads-with-your-podcast

Free Podcast Episode Cheat Sheet: https://lauralbernhard.gumroad.com/l/pbFgDT

GUEST BIO:

I've worked in senior leadership roles in Singapore for over 10 years, specialising in sales and marketing, delivering revenue in the millions throughout my career.

I'm currently the Managing Director, APAC for Worldwide Business Research/WBR Insights, a market leading B2B research, large scale summits, 1-1 meetings and virtual summits business.

Brand’s that we own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX and Equities.

In addition to running WBR APAC, I’m also the founder and host of, Digital Transformation & Leadership, a top 100 Business podcast.

Previously, I launched and grew two start-ups from zero to seven figures.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#84: 6 Reasons Your Business Needs A Podcast, with Danny Levy

Laura L Bernhard — Tue, 14 Sep 2021 06:00:00 -0500

It has come to my attention that people are still apprehensive about starting a podcast for their businesses. So I grabbed my friend Danny Levy to chat about 12 reasons every business should start a podcast. In this two part series, we cover the first 6 benefits that are summarized at the end of the episode.

RESOURCES:

Danny’s Podcast: https://podcasts.apple.com/us/podcast/digital-transformation-leadership-with-danny-levy/id1509494511

Danny’s LinkedIn: https://www.linkedin.com/in/danny-levy-38842511/

Workbook: How to Generate Leads with your Podcast: https://www.marketingbound.com/generate-leads-with-your-podcast

GUEST BIO:

I've worked in senior leadership roles in Singapore for over 10 years, specialising in sales and marketing, delivering revenue in the millions throughout my career.

I'm currently the Managing Director, APAC for Worldwide Business Research/WBR Insights, a market leading B2B research, large scale summits, 1-1 meetings and virtual summits business.

Brand’s that we own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX and Equities.

In addition to running WBR APAC, I’m also the founder and host of, Digital Transformation & Leadership, a top 100 Business podcast.

Previously, I launched and grew two start-ups from zero to seven figures.

_______________

Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#83: 7 Steps To Conduct Effective Content Audits & Determine How To Align Your Content Strategy With Your Business Goals, with Christine McLean

Laura L Bernhard — Tue, 07 Sep 2021 06:00:00 -0500

Today, we’re looking into how to conduct an effective content audit. But you’re thinking, what is the value of a content audit. One, it can be to review why your content strategy may not be working, or two, identify how to adjust your content strategy to your new business goals. In this episode, I chat with Christine McLean, Content Writer And Content Strategist about the step-by-step process of how to conduct an effective content audit.

She reveals:

The importance of a content audit
How to set content goals that align with your business
What may be missing from your customer insights that make a huge difference in how your content converts
How to know what content needs to be updated
And the short terms KPIs to know if your new content strategy works

If your content strategy is not getting the results you want or your business goals have changed, then this episode is for you.

RESOURCES:

Christine’s Blog about content audits: https://www.cemwritingservices.com/blog/2021/8/22/7-simple-steps-for-an-effective-seo-content-audit

Christine’s LinkedIn: https://www.linkedin.com/in/christine-mclean-7b120896/

Christine’s Youtube: https://www.youtube.com/channel/UCEeqDiDZjnCmnOelIhQscBw

Christine’s Website: https://www.cemwritingservices.com/

Christine’s Instagram: https://www.instagram.com/cemwritingservices

Keyword Analyzer: https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP

Google page speed insights: https://developers.google.com/speed/pagespeed/insights/

Talia Wolf’s research on emotions: https://getuplift.co/two-emotional-triggers-that-boost-conversions/

Website heatmap tool: https://www.hotjar.com/

GUEST BIO:

Christine is a content marketer based in Jamaica. Her journey in content marketing began in 2013 when she started doing content writing as a side hustle. She left her full-time job in September 2019 and decided it was time to expand her knowledge and enter the broader world of content marketing. Since then, she has become a DMI Certified Digital Marketing professional and helps her B2B clients use content marketing to get results for their businesses.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#82: What It Takes To Build A Community Of 20,000 On Instagram, with Vahur Singa

Laura L Bernhard — Tue, 31 Aug 2021 06:00:00 -0500

Alright entrepreneurs, small business owners, marketers we are finally getting down to the bottom of what it means to create valuable content.

The word value is constantly being thrown around but no one explains what it really means and the effort it entails. Until today. I interview Vahur Singa.

Vahur is an agency owner and he made the decision to grow an audience on Instrgaram. After posting 9 times, he reached 1500 followers and was collaborating with accounts with over 100,000 followers.

Just after 30 days, he reached 10,000 followers and at 45 days, he reached 20,000 followers. So in this episode, I ask Vahur how he did it, how he created valuable content, what that actually means, how long it took him to create each post and how he collaborated with huge accounts so quickly.

I asked him all the questions that are on your mind right now. So if you finally want to know what it means to create valuable content, build a community and kill it on Instagram, this episode is for you.

RESOURCES:

Vahur's Instagram: https://www.instagram.com/vahursinga/

Vahur's LinkedIn: https://www.linkedin.com/in/vahursinga/

GUEST BIO:

Hi, I'm Vahur. I help content creators and entrepreneurs to build their audience on Instagram and monetize it. I have 10 years' experience in marketing. Contact me if you need help with growing your audience and building an online business.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#81: Video Ads 101: Facebook vs YouTube, with Petter Erik Nyvoll

Laura L Bernhard — Tue, 24 Aug 2021 06:00:00 -0500

It’s a mistake to make a Facebook ad and think its going to work on YouTube.

I interview Agency owner, Petter Erik Nyvoll. He helps service-based agencies with creating funnels. In this episode, he reveals the difference between a Facebook and a YouTube ad, what people get wrong about creating ads, which platform is less expensive, how long it takes to see results and tips on how to create videos ads for the best results.

If you’re thinking of leveraging YouTube or Facebook ad as a source of leads, listen to this episode first!

RESOURCES

Petter's LinkedIn: https://www.linkedin.com/in/pettererik/

Petter's Instagram: https://www.instagram.com/pettererik/

Petter's YouTube: https://www.youtube.com/user/pettereriknyvoll/featured

GUEST BIO

AweSM Sales & Marketing is the company my partner, Maria Rygge, and I, Petter Erik Nyvoll, started by combining each of our decades’ worth of experience in sales & marketing. We have helped entrepreneurs from all over the world to create successful businesses online.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#80: 5 Tips To Start A PR Strategy Without Breaking A Sweat, with Jessica Barlow

Laura L Bernhard — Tue, 17 Aug 2021 06:00:00 -0500

There’s a misconception that public relations is just for larger brands. However, Jessica Barlow, Creator of the No Agency Method, has helped countless small business owners get media coverage. Jessica’s work has been featured in Business Insider, refinery29, and even got Barack Obama to say things that she wrote.

This episode has been cut down to only provide the 5 PR tips you need to get started. So in what you’re about to hear, Jessica reveals how to position your emails to journalists, why you as the founder are the best person to pitch your business, why PR should be part of your selling initiatives and some tips on how to get recognized by the media.

RESOURCES

Jessica's Instagram: https://www.instagram.com/noagencymethod/

Transcript: https://www.marketingbound.com/80-jessica-barlow

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#79: The Secret Behind Effective Video Ads, with Forbes 30 Under 30 Entrepreneur, Travis Chambers

Laura L Bernhard — Tue, 10 Aug 2021 10:00:00 -0500

If you’re wondering how to create the perfect ad for your agency, this episode is for you.

In fact, any service-based business can benefit from this episode.

I interviewed Forbes 30 under 30 Lister ad founder of Chamber Media, Travis Chambers.

In this episode, we chat about how he grew his agency to 12 million dollars in revenue, how to use ads to bring prospects through the customer journey and the 7 types of effective ads on social media.

RESOURCES

Viral Ads of Kobe and Lionel for Turkish Airlines (you for sure will recognize this): https://www.youtube.com/watch?v=Svlks_34XCc&t=140s

Video of his wife Chelsea: https://www.youtube.com/watch?v=Qhm7-LEBznk

Ad for Transparent Labs with Blenders: https://www.youtube.com/watch?v=d9bTVlMH2Qc

Treadmill Act on America’s Got Talent: https://www.youtube.com/watch?v=mkQDEfYT4wA

Latest Chamber Media Ad: https://youtu.be/ja1vlxKRQEU

Transcript: https://www.marketingbound.com/79-travis-chambers

GUEST BIO

Travis is a Forbes 30 Under 30 lister and founder of Chamber.Media, a growth and video agency with 100 employees that has tripled the revenue of 6 multi-million dollar DTC companies, driven $600M in tracked revenue, managed $100M in ad spend, makes 3,000+ videos/ and month for ads on Facebook, YouTube, Instagram, and Pinterest.

Travis has been a keynote speaker at Google Growth Summit, VidCon, and the Bill and Melinda Gates Foundation, and has been featured in Inc, Entrepreneur, AdWeek, HuffPo, among others. Travis led distribution and content strategy for "YouTube's #1 Ad of the Decade," Kobe vs. Messi with 140 million views and took Old Navy from 2M to 8M Facebook likes while at Crispin Porter + Bogusky, working with brands like Kraft, VitaminWater, Amazon and others.

Travis utilizes humor in advertising and marketing to catch the attention of customers and humanize brands through many well-known social video marketing campaigns. He is passionate about having a healthy work-life balance for himself and his employees, adhering to a four-day workweek within his company. In his free time, you can find Travis spending quality time with his family and traveling to epic places all over the world on a sustainable budget!

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#78: Steal This Effective Facebook Ad Strategy, with Alex Caragiannides

Laura L Bernhard — Tue, 03 Aug 2021 10:00:00 -0500

Not sure how to leverage Facebook Ad Objections?

This episode is for you.

Alex Caragiannides shares how to leverage the 7 Facebook ad objectives - the order in which they should be used and how long each campaign should run for. His strategy builds a community around your brand and sets you up for generating leads.

Listen today!

RESOURCES

How to catch LinkedIn content for a month (Tell them Laura sent you;) : https://automationwolf.com/

BSM Vault: https://www.digitalresultsmarketingagency.com/

Alex’s LinkedIn: https://www.linkedin.com/in/alexcaragiannides/

Transcript: https://www.marketingbound.com/78-alex-caragiannides

GUEST BIO

Alex started his career in the Mortgage industry. After moving to San Diego, he worked as a telemarketer at a large Mortgage company making about $300 per week. When he discovered the best opportunity for advancement was to become a Loan Officer, that is what he did. But he did not love the high-pressure work.

Although Alex carved out a niche for himself among Veterans, rose quickly through the ranks, and became one of the top producing Loan Officers in San Diego, it was digital marketing that really excited him. When Alex discovered he could target consumers directly using Google and Facebook Ads, he knew in his heart a full-scale digital marketing agency would be his legacy.

Alex went all in! He joined no less than 15 mastermind groups and after absorbing all the knowledge he could for five years, he then opened his own agency, BSM Vault.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#77: How Inbound Marketing Helped Ken Okonek Build Multiple Successful Businesses

Laura L Bernhard — Tue, 27 Jul 2021 10:00:00 -0500

Not sure if your inbound marketing efforts are working?

This episode is for you.

I interviewed Ken Okonek and he reveals what inbound marketing strategies helped him build multiple successful businesses:

Personal branding
Relationship management
Leadership values
Components of an effective website

If you are doubting your inbound marketing efforts, this episode is a great use case on how it works!

RESOURCES

Beacon Media and Marketing Website: https://www.beaconmm.com/

Ken’s podcast about leadership: https://podcasts.apple.com/us/podcast/kenversations-with-ken-okonek/id1560852985

Ken’s LinkedIn: https://www.linkedin.com/in/ken-okonek/

Ken’s Instagram: https://www.instagram.com/kenokonek/

GUEST BIO

A small business owner living in Anchorage, Alaska. He’s a fan of entrepreneurship, reading, and volleyball. He’s also interested in fitness and coffee.

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Subscribe to the Marketing Bound Podcast!

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#76: Maximize Your SEO Efforts, with Kyle Roof

Laura L. Bernhard — Tue, 20 Jul 2021 10:00:00 -0500

I interviewed Kyle Roof, the ONLY person officially granted a patent on whether single variables are ranking factors in Google’s Algorithm.

Yeah, he knows his stuff.

Listen to the full episode to maximize your SEO efforts today and subscribe to the Marketing Bound Podcast.

RESOURCES

Here is the promo code to try PageOptimizer Pro (POP) for 15% off the monthly subscription: https://app.pageoptimizer.pro/#/register?affiliateCode=06OL0LKP

Here is the first part of the interview with Averi: https://podcasts.apple.com/us/podcast/70-ultimate-blog-seo-guide-for-beginners-averi-melcher/id1495717454?i=1000512223416

GUEST BIO

Kyle is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques. Kyle is also co-host of SEO Fight Club a weekly YouTube show that covers a multitude of SEO topics. Kyle’s SEO techniques and discoveries are followed by many SEO professionals and business leaders, he has been featured in many respected publications and is a regular speaker on SEO and SEO testing at conferences throughout the world.

Kyle dedicated more than 2 years of his life to run over 400 scientific SEO tests based on the understanding that it's just plain math. He exposed the algorithm and patented his methods (Patent #10,540,263 B1) to discover single ranking factors that Google uses in its algorithm. This makes Kyle the only person in the SEO industry who has a patent to reverse engineer Google’s algorithm. can be hard to know where to start. Joanne wanted to help all businesses regardless of their marketing budget, and that is where Your Social Media planner was born.⁣

Subscribe to the Marketing Bound Podcast!

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Website: https://www.marketingbound.com/

#75: How To Create A Brand Identity That Generates Business, with Jeremy Mura

Laura L Bernhard — Tue, 13 Jul 2021 06:00:00 -0500

It’s time to take advantage of your brand.

I interview Jeremy Mura, and he reveals how to create a brand identity that helps grow your business.

Here is a summary of our other talking points:

How content management boosts your brand
Step by step process to build a brand from scratch
How to gage your brand’s perception
How to leverage other people’s audiences

If you want to benefit from your brand, listen to this episode!

GUEST BIO:

Jeremy Mura is a brand identity designer and content creator from Sydney, Australia. He has been in the design industry for over 7 years now working for both small and big brands worldwide. He has worked for brand names such as American Express, Telstra and Macquarie Business School. In that time he has also helped hundreds of people upgrade their design career from logo designers, illustrators, brand designers, web designers and many more. ‍I’ve become known for my transparent, helpful and positive personality as well as creating practical content and courses that help launch beginners into the creative industry.

RESOURCES:

Website mentioned: https://kit.co/

Previous Interview with Jeremy: https://podcasts.apple.com/us/podcast/23-overcoming-addiction-building-6-streams-revenue/id1495717454?i=1000471678234

Jeremy's Instagram: https://www.instagram.com/thejeremymura/

Jeremy's Courses on Skillshare: https://www.skillshare.com/user/jeremymura

Jeremy's YouTube Channel with LOADS more free info: https://www.youtube.com/channel/UCsKxAGJpOi-tsJK18MQ9Fbg

Subscribe to the Marketing Bound Podcast and share this episode.

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#74: How To Leverage AI To Create Content, with Darby Rollins

Laura L Bernhard — Tue, 06 Jul 2021 10:00:00 -0500

Everyone knows that eBooks, checklists and forms are good lead magnets, but have you ever thought about a book?

I wanted to learn more about this technique. So, in what you’re about to hear, I chat with Darby Rollins about:

How to write a book with Artificial Intelligence...yes you read that correctly!
The kind of book you need to be writing for your prospects
How to overcome writer’s block
How to leverage your book in the sales process.

Interested in writing a book for your prospects? Listen to this episode today.

GUEST BIO:

Darby Rollins is growth marketing and direct response copywriter who lives in Austin, Texas. Since launching a Private Label brand on Amazon in 2017, he has helped hundreds of businesses launch and grow their brands online. He is also the co-founder of SideHustle: The Party Game for Entrepreneurs. When not talking business, he's probably drumming, or eating tacos.

RESOURCES:

Conversion.ai: https://conversion.ai/?fpr=darby

Play Side Hustle Game: PlaySideHustle.com

Darby’s LinkedIn: https://www.linkedin.com/in/darbyarollins/

Darby’s FB group focused on using AI to write books: www.JarvisUnderground.com

Get through writer's block: https://www.amazon.com/gp/product/B096G722P5

Darby's Lead magnet: https://www.amazon.com/Amazon-Copywriting-Secrets-Million-Marketplace-ebook/dp/B08TWY3CVC

Darby's Book: https://www.amazon.com/Funny-Fundable-Ridiculous-Creativity-Imagination-ebook/dp/B08VDFQYSF/

Subscribe to the Marketing Bound Podcast and share this episode.

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#73: Proven 5-Step Process to Win on Pinterest, with Rob Illidge

Laura L Bernhard — Tue, 30 Mar 2021 10:00:00 -0500

If you're like me, Pinterest seems like a fun, carefree place to find recipes. But in this week's episode, Rob Illidge reveals his 5-Step process to win on Pinterest as a service-based business.

We discuss strategy, hashtags, content planning competitor analysis and more.

GUEST BIO

I founded Social Republic, the global social media agency, in 2015 as a "new way", an alternative to traditional agencies. My journey with social media started in 2006, studying at an American university where I became one of the first Britons to access Facebook. Having led in-house marketing teams for eight years, I was frustrated by the lack of transparency offered by agencies, and handed in my resignation at a global finance company one fateful Friday. Monday arrived, and with nothing more than a plan and a list of names, inspired by a cold calling scene from Will Smith’s Pursuit of Happyness, I got to work. As a result of my sacrifices and determination Social Republic now works with famous ambitious brands, and brands with ambition to be famous, including; eBay, Pioneer, Red Bull and The British Red Cross. I’m a regular fundraiser, competing in charity boxing events, and recently summited Kilimanjaro, raising money to support school children in Kenya. So anything: social media, starting a business with no money, marketing or charity 😊

RESOURCES

Contact Rob directly here: rob@social-republic.co.uk

Connect with Rob on LinkedIn here: https://www.linkedin.com/in/rob-illidge-social-media-agency-ceo/

Subscribe to the Marketing Bound Podcast and share this episode.

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#72: Secrets to Writing Effective Blogs, with Averi Melcher - Part 3

Laura L Bernhard — Tue, 23 Mar 2021 10:00:00 -0500

If you're not sure what to write for your blog, this episode is for you.

In this last part of this 3 part series, Averi Melcher reveals the research you need to do so your blogs work for your business. We go through an impromptu content plan and outlines effective tips to better plan your next blogs.

GUEST BIO

Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years.

After starting her career as a ghostwriter for top CMOs, she went on to work in well-known agencies like Neil Patel Digital and Siege Media, before starting her own SEO content agency. For the last 3 years, her goal has been to teach (and provide) organic growth to small business owners in a way that's approachable, easy to understand, and - dare I say - fun? During that time, she also followed her dreams of seeing the world, turning a $15,000 a year side hustle into a business that consistently makes over $15k a month - while ticking 33+ countries off her bucket list and working from her laptop.

RESOURCES

Link to Part 1 of Series: https://www.youtube.com/watch?v=QMGqt29qhSk

Link to Part 2 of Series: https://www.youtube.com/watch?v=oJ6exYs9qsM

Averi’s SEO Freebie: https://averimelcher34.ac-page.com/blogging-template

Averi’s SEO Course: https://averimelcher.com/complete-seo-blueprint

Averi’s Instagram: https://www.instagram.com/averimelcher/

Subscribe to the Marketing Bound Podcast and share this episode.

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#71: Improve Website Ranking in Google, with Averi Melcher - Part 2

Laura L Bernhard — Tue, 16 Mar 2021 10:00:00 -0500

Ready to improve your blog content? This episode is for you!

Averi Melcher gives a mini masterclass about SEO to grow your business. This is the second part of the 3-part series. In this part, Averi reviews:

The definition of keywords
The importance of aligning buyer intent with your blogs
The SEO toolkit you need to get started
Why content planning needs to be part of your SEO strategy.

By applying this information, you can improve your website ranking on Google.

GUEST BIO

Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years.

RESOURCES

Link to Part 1 of Interview: https://www.youtube.com/watch?v=QMGqt29qhSk

Averi’s SEO Freebie: https://averimelcher34.ac-page.com/blogging-template

Averi’s SEO Course: https://averimelcher.com/complete-seo-blueprint

Averi’s Instagram: https://www.instagram.com/averimelcher/

Subscribe to the Marketing Bound Podcast and share this episode.

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#70: Ultimate Blog SEO Guide for Beginners, with Averi Melcher - Part 1

Laura L Bernhard — Tue, 09 Mar 2021 11:00:00 -0500

Ready to increase your website traffic? This episode is for you!

Averi Melcher gives a mini masterclass about blogging SEO to increase the traffic to your website. This is the first part of the interview where she:

Defines SEO
Explains why it’s important
Reviews the 6 factors to get your blog to rank in Google
Mentions some external factors to consider when writing an awesome blog post

GUEST BIO

Averi has been helping businesses attract their ideal customer and dominate Google search results for 10 years.

RESOURCES

Averi’s SEO Freebie: https://averimelcher34.ac-page.com/blogging-template

Averi’s SEO Course: https://averimelcher.com/complete-seo-blueprint

Averi’s Instagram: https://www.instagram.com/averimelcher/

Subscribe to the Marketing Bound Podcast and share this episode.

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#69: Should You Start a Podcast for Your Business? with Laura L Bernhard

Laura L Bernhard — Tue, 02 Mar 2021 11:00:00 -0500

Wondering if you should start a podcast for your business? This episode is for you!

In this episode:

1. Review podcast stats that will help you decide if you should start a podcast for your business

2. Debunk 5 podcasting myths

3. Difficulties in podcasting so you have a better understanding of the scope of this content marketing strategy

4. Benefits of having a podcast in your business

If you need help deciding if you should start a podcast, this episode is for you!

RESOURCES

Generate leads with your podcast with this workbook of 100-slides, 9 exercises, perfect for service-based entrepreneurs and businesses to build a profitable podcast: https://www.marketingbound.com/generate-leads-with-your-podcast

Stay tuned for the "How to Generate Leads with your Podcast" workbook coming out this week!

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Have any questions? Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#68: Email Marketing 101: How to Get Started, with Kim DeGracia

Laura L. Bernhard — Tue, 23 Feb 2021 11:00:00 -0500

Need help getting started with email marketing? This episode is perfect for you.

I interviewed Kim DeGracia, and we discuss:

The 3 steps to optimize each email
The number one thing that helps build rapport with your email list,
An example of an email sequence so you can implement it right after this episode
How to measure what’s working with your email
Email marketing tools to help you get started
Tips to get people to open your emails

If you need direction on email marketing, this episode is for you!

RESOURCES

Follow Kim on Instagram here: https://www.instagram.com/copywithkim/

Check out her website here: https://www.kimdegracia.com/

Tools we mentioned:

Autopilot: https://www.autopilothq.com/

FloDesk: https://flodesk.com/

BombBomb: https://bombbomb.com/

GUEST BIO

Kim DeGracia is a medical copywriter and launch strategist who helps medical professionals launch their health programs & courses with confidence and ease. While she has a PhD in polymer science and engineering, her true passion lies in copywriting.

Subscribe to the Marketing Bound Podcast!

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#67: Branding Framework that Elevates Customer Experience, with Antonio Patric Buchanan

Laura L Bernhard — Tue, 16 Feb 2021 11:00:00 -0500

Not sure how branding can help your small business? This episode is for you!

I interviewed Antonio Patric Buchanan, and he:

Describes the difference between marketing and branding;
Explains the importance of customer experience in every business;
Mentions the emotional drivers that make us fall in love with certain brands; and
Reveals a branding framework that you can use to develop your own brand

If you want to elevate your customer experience, listen to this episode today!

RESOURCES

Follow Antonio on Twitter here: https://twitter.com/apbmoxie

Follow Antonio on Instagram here: https://www.instagram.com/apbmoxie/

Follow Antonio on LinkedIn here: https://www.linkedin.com/in/apbmoxie/

Check out his website here: https://antonioandparis.com/#2

GUEST BIO

Antonio Patric Buchanan has spent his career influencing some of the world’s top brands. His career took off at VMLY&R, Ogilvy, and FCB where he led strategic planning and account management functions on global accounts such as, American Express, Citigroup, Verizon, P&G, Disney, Levis and IBM to name a few.

Antonio is now the Co-Ceo and Chief Strategy Officer of the global brand innovation & design firm, Antonio & Paris, with offices in Los Angeles, Paris, Miami, Portland, Manila, and Mexico City.

Antonio has been named one of the top creative thinkers by AdAge, named on the top innovative thinkers list for Wallpaper Magazine and one of the top 100 executives on Black Enterprise’s BE 100 list.

Subscribe to the Marketing Bound Podcast!

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#66: TikTok can make your Business an Extra $2000 per month, ask Joanne Bartolome

Laura L Bernhard — Tue, 09 Feb 2021 11:00:00 -0500

Thinking of leveraging TikTok for your service-based business? This episode is perfect for you.

I interviewed Joanne Bartolome, and she reveals exactly what you need to know to get started:

The opportunities of building your brand and your business on TikTok;
The types of TikTok videos that work for her business
The frequency and delivery strategy she uses on the platform
She provides tangible tips on how to plan TikTok content;
Tells us why you should be on TikTok even as a service-based business;
She goes into detail about how to create and deliver content on multiple platforms

If you are ready to take on TikTok, listen to this episode!

RESOURCES

Use code MARKETINGBOUND to get 10% off of https://yoursocialplanner.com/

Free access to work and discount on course with this link: https://empathie.podia.com/?coupon=MARKETINGBOUND

Follow Joanne on Instagram here: https://www.instagram.com/joannejbart/

Check out her website here: www.empathie.ca

GUEST BIO

As an introverted brand strategist, online collaborator, and connector, Joanne is the owner of a marketing business in Edmonton with the recent launch of Your Social Planner. She is a conscious leader that lives every day to the fullest while helping business owners craft their unique online story for social media. ⁣

Her first company was founded on the idea that marketing tactics can become overwhelming for business owners. From social media, blogging, content creation, videos, photos and so much more, it can be hard to know where to start. Joanne wanted to help all businesses regardless of their marketing budget, and that is where Your Social Media planner was born.⁣

Subscribe to the Marketing Bound Podcast!

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#65: Best Instagram Trends to Build an Engaged Audience, with Lucas O’Keefe

Laura L Bernhard — Tue, 02 Feb 2021 11:00:00 -0500

Not sure about how to build an engaged audience on Instagram in 2021?

I interviewed Lucas O’Keefe, and he reveals the trends to focus on in 2021. Here is a summary:

Breakdown of the features that help you grow
What to do to keep your audience engaged
How to leverage other people’s audiences
The best metric on Instagram
Most powerful feature to sell your services using Instagram

If you want to get started on Instagram, listen to this episode!

GUEST BIO

Lucas O'Keefe is a social media strategist with over 150,000 combined followers across his social media platforms. He helps entrepreneurs build a reputation that gets them known, liked, and trusted by their target audience so they can generate organic leads on social media. He has a complete guide to Instagram Stories with hundreds of prompts to help entrepreneurs show up, form connections, and get leads with Instagram Stories. Get Lucas’ Content Planner for less than a sweater: http://bit.ly/LucasContentPlanner

RESOURCES

Follow Lucas on Instagram here: https://www.instagram.com/thelucasokeefe/

Connect with Lucas on LinkedIn: https://www.linkedin.com/in/lucasokeefe/

Design app Canva: https://www.canva.com/join/dedicated-bauble-tiler

Video apps mentioned in the episode: https://mojo.video/ and https://inshot.com/

Subscribe to the Marketing Bound Podcast and share this episode.

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#64: What to do on LinkedIn Every Day, with Richard Moore

Laura L Bernhard — Tue, 26 Jan 2021 08:00:00 -0500

Want to know what to do on LinkedIn every day?

This is a part of my interview with Richard Moore, Sales and LinkedIn Coach. The two previous episodes also covered actionable LinkedIn advice.

The three episodes really create a masterclass on how to navigate LinkedIn and how to leverage it for your business. I would highly recommend going back to listen to the two previous episodes after this one.

In this episode, Richard reveals:

Tangible advice that will help you in your day to day on LinkedIn
Who you should be connecting to
What you should be posting
The structure of a post
What metrics to pay attention to
The importance of building a network

RESOURCES

Follow Richard on Linkedin here: https://www.linkedin.com/in/richardjamesmoore/

Check out Richard’s Course: https://www.udemy.com/user/richard-moore-47/

Subscribe to the Marketing Bound Podcast and share this episode.

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#63: Proven Tactics to Win Business on LinkedIn, with Judi Fox

Laura L Bernhard — Tue, 19 Jan 2021 11:00:00 -0500

Need a sustainable LinkedIn strategy that you can keep up with? One where you don’t need to post on your profile?

I got you!

I interviewed Judi Fox, and she reveals SO MUCH:

How to be a rockstar on linkedin without posting on your profile
Develop processes on the platform and stick to them
How to Increase the number of touchpoints with your potential customers
Implement sustainable linkedin strategy
The structure of a winning post
The psychology you need to think about when creating posts
Model after success tip to continued success on Linkedin
Why you need to give A LOT of value
Why your services are like eating at a 5 star restaurant

If you are ready to take on LinkedIn, listen to this episode!

EPISODE RESOURCES

Follow Judi on Linkedin here: https://www.linkedin.com/in/judiwfox/

Check out her website here: https://www.judifox.com/

Website mentioned in the episode: http://bit.ly/muckrackmention

Subscribe to the Marketing Bound Podcast and share this episode.

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#62: Get Customers with LinkedIn Video Content, with Alex B Sheridan

Laura L Bernhard — Tue, 12 Jan 2021 11:00:00 -0500

Are you getting low engagement from your Linkedin videos?

This week, I interview LinkedIn video expert, Alex B Sheridan. We discuss:

How he broke through the noise on the LinkedIn
Mistakes to avoid when posting videos
How to tell a story with your video
How you know if your videos are reaching the right people
How to convert those who are watching your videos into customers
Equipment you need to get started

So if you want to elevate your video content on LinkedIn, this episode is for you.

Subscribe to the Marketing Bound Podcast and share this episode.

________________

Connect with Alex B Sheridan on LinkedIn here: https://www.linkedin.com/in/alexbsheridan/

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Connect with Marketing Bound on Other Channels:

YouTube: https://www.youtube.com/channel/UCf5_Hn_KPtwLqY7PCH1_TQg

Entrepreneur’s Facebook Group: https://www.facebook.com/groups/marketingbound

Connect with the host, Laura:

Instagram: https://www.instagram.com/thelauralbernhard/

LinkedIn: https://www.linkedin.com/in/lauralbernhard/

Marketing Bound Podcast is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

Website: https://www.marketingbound.com/

#61: Get over your own Bullshit + Find opportunities you've been missing, with Jeff Harry

Laura L Bernhard — Tue, 05 Jan 2021 11:00:00 -0500

Are you making up excuses for not showing up online? Well, this episode will help you show up for your inbound marketing strategies that you want to implement this year.

This week, I interview Jeff Harry. He believes that adults need to rediscover their play. Don’t get put off by the word play. Play means discovering your creativity and following your curiosity to find new opportunities for your business.

Jeff provides:

Tools on how to get those creative juices flowing
How to never have a bad day again
Actionable advice to unleash your potential and
Actually show up in this world the way you were supposed to

If you keep catching yourself making up excuses as to why you can't create a video, or go Live on Instagram or write a blog every week, this episode will help you get over your own BS and find the opportunities you’ve been missing out on.

Guest Bio

Jeff Harry founded Rediscover Your Play, a consulting service helping people rediscover their play. He believes that giving people permission to be really silly helps them be more productive, learn faster, and love their work. Jeff has worked with Google, Microsoft, Adobe, The NFL, Amazon, and Facebook to infuse play in the corporate culture. He’s been featured in the New York Times, and on CNN to spread his message that adults need to unleash their inner child so we can identify new opportunities for our businesses and show up as our best selves. For more information on working with Jeff, visit https://www.rediscoveryourplay.com/

If you enjoyed this episode, subscribe to the podcast and share it with your network.

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Connect with Marketing Bound on Other Channels:

YouTube: Marketing Bound

Entrepreneur’s Facebook Group: For Service Providers

Connect with the host, Laura:

Instagram: @thelauralbernhard

LinkedIn: lauralbernhard

Marketing Bound is dedicated to helping service-based entrepreneurs leverage inbound marketing strategies to grow their businesses.

#60: Most Valuable Lessons from Over 50 Successful Entrepreneurs

Laura L Bernhard — Tue, 22 Dec 2020 16:40:01 -0500

Want to know the secrets to success?

After interviewing dozens of entrepreneurs, people ask me about the biggest lessons I learned from them. In this episode, I review the top 11 secrets that I think contribute to the success of all entrepreneurs I interviewed. And before you leave, don’t forget to subscribe to The Marketing Bound Podcast.

Interviews listed in the order they were mentioned:

Marcus Chan’s Interview: http://bit.ly/MarcusChanOnMB

Tullio Siragusa’s Interview: http://bit.ly/TullioOnMB

Eloïse Gagnon’s Interview: http://bit.ly/EloiseGagnonOnMB

May Houri’s Interview: http://bit.ly/MayHouriOnMB

Kris Ward’s Interview: https://bit.ly/KrisWardOnMB

Christine Teh’s Interview: http://bit.ly/ChristineTehOnMB

Kristin Molenaar’s Interview: http://bit.ly/KristinMolenaarOnMB

Celia Gercovich’s Interview: http://bit.ly/CeliaGercovichOnMB

Jeremy Mura’s Interview: https://bit.ly/JeremyMuraOnMB

Maayon Gordon’s Interview: http://bit.ly/MaayanGordonOnMB

Richard Moore’s Interview: http://bit.ly/RichardMooreOnMB

Glenn Lundy’s Interview: http://bit.ly/GlennLundyOnMB

Lea Turner’s Interview: http://bit.ly/LeaTurnerOnMB

Alain Guillot’s Interview: http://bit.ly/AlainGuillotOnMB

Marie-Pier Hebert’s Interview: http://bit.ly/MariePierHebertOnMB

Chris Carpini’s Interview: http://bit.ly/ChrisCarpiniMB

Hala Taha’s Interview: http://bit.ly/HalaOnMB

The Marketing Bound Facebook Group mentioned: https://www.facebook.com/groups/marketingbound

#59: Top 10 Podcasting Mistakes to AVOID, with Laura L. Bernhard

Laura L Bernhard — Tue, 15 Dec 2020 11:00:00 -0500

Before embarking on the podcasting adventure, I highly recommend listening to the top 10 mistakes I made as a podcaster. Avoiding these mistakes will save you time and generate revenue faster. I also make recommendations on what you need to do instead.

Don’t forget to subscribe to The Marketing Bound Podcast for inbound marketing tips every week.

And join to Marketing Bound Facebook Group if you have any recommendations for the show: https://www.facebook.com/groups/marketingbound

#58: 15 Reasons to Start a Podcast, with Laura L. Bernhard

Laura L Bernhard — Tue, 08 Dec 2020 20:07:41 -0500

If you’re thinking about starting a podcast, this episode will help you make that decision. I go through 15 reasons every entrepreneur should start a podcast and how a podcast has affected me and my business. I mention a lot of resources that I listed below for your convenience.

Don’t forget to subscribe to The Marketing Bound Podcast for inbound marketing tips every week.

And join to Marketing Bound Facebook Group if you have any recommendations for the show: https://www.facebook.com/groups/marketingbound

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Previous Guests Mentioned in this Episode

Samantha Kris’ Interview: https://bit.ly/SamanthaKrisOnMB

Samantha Kris’ Bossing Up Book: https://amzn.to/36QBjzM

Mark Metry’s Interview: https://bit.ly/MarkMetryonMB

Mark Metry’s Screw Being Shy Book: https://bit.ly/ScrewBeingShy

Kris Ward’s Interview: https://bit.ly/KrisWardOnMB

Kris Ward’s book: https://amzn.to/37PG0Ji

Jeremy Mura’s Interview: https://bit.ly/JeremyMuraOnMB

Jeremy Mura’s Instagram: https://www.instagram.com/thejeremymura/

Jas Takhar’s Interview: https://bit.ly/JasTakharOnMB

Jas Tahkar’s website: https://bit.ly/JasTakharsWebsite

Webinar Mentioned

5 Mistakes You Are Making Social Media + How to Fix It Webinar: https://bit.ly/SocialMediaMistakesWebinar

Software Mentioned

Audacity: https://www.audacityteam.org/

Camtasia: https://bit.ly/CamtasiaMB

Otter.ai: https://bit.ly/OtterAIMB

Headliner: https://bit.ly/HeadlinerMB

Canva: https://bit.ly/CanvaMB

#57: Reasons Entrepreneurs CANNOT Ignore Inbound Marketing and a BIG Announcement

Laura L Bernhard — Tue, 01 Dec 2020 18:25:19 -0500

This week, I take on my first full solo episode where I discuss how the No Formula Podcast is becoming the Marketing Bound Podcast. I explain the new purpose of the podcast and what that means for you as an entrepreneur. I also include information about inbound marketing that you don't want to miss.

Here is a breakdown of the topics I review:

Why the No Formula Podcast is changing
Defining Inbound Marketing
Why entrepreneurs should care about Inbound Marketing
My vision for the Marketing Bound Podcast
What will happen to the episodes of The No Formula Podcast
How I came up with the name for The Marketing Bound Podcast
How this podcast benefits you as an entrepreneur

Definitely share this episode with fellow entrepreneurs and don't forget to subscribe!

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Join the Marketing Bound Facebook Group here: facebook.com/groups/marketingbound

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Here are the references mentioned in the episode:

https://www.hubspot.com/inbound-marketing
https://en.wikipedia.org/wiki/Inbound_marketing
https://www.optimizely.com/optimization-glossary/inbound-marketing/

#56: Accelerate Business Growth by Optimizing Systems, with Kris Ward

Laura L Bernhard — Tue, 24 Nov 2020 14:43:37 -0500

As a marketing strategist for 12 years and the author of Win the Hour, Win the Day, Kris Ward helps entrepreneurs get things done as opposed to just keeping busy. The book reveals her top strategies on how to make sure your business is supporting your life and not the other way around.

Kris knows first hand what it’s like to be consumed by tasks and always feeling overwhelmed. So in this episode, we discuss how she changed that. We tells us how to make your processes more efficient and the importance of establishing a routine when discipline doesn’t work.

Visit winthehourwintheday.com/outsourcing-playbook for Kris’ new course on how entrepreneurs can outsource work. In the meantime, keep listening to find out why Kris doesn’t think anyone should have a To-Do list.

#55: The Secrets to Overcoming Rejection and Building a Profitable Podcast, with Hala Taha

Laura L Bernhard — Tue, 17 Nov 2020 11:00:00 -0500

Hala Taha is the host of the Young and Profiting podcast. With over 1 million downloads across all platforms, YAP is a top 10 Self-Improvement and How-to podcast on Apple Podcasts. In this episode, Hala tells us about her experience in Radio, as a blogger managing 50 people, and her experience in the corporate world as a marketing expert.

She recounts several times she was rejected but how that led to her success today. Her story of perseverance left me speechless more than once. You don’t want to miss how she needed to build a thick skin. Plus, she reveals actionable podcasting tips on how to grow a successful podcast.

Listen to YAP on Apple Podcasts. In the meantime, keep listening to hear how Hala hung out with Jennifer Lopez and Drake and how she almost got her own show on MTV.

Find YAP here: https://youngandprofiting.com/

#54: The Results of Giving Away Free Content, with DojoLIVE host, Tullio Siragusa

Laura L Bernhard — Tue, 10 Nov 2020 11:00:00 -0500

I met Tullio Siragusa through LinkedIn and I was on his podcast, The Rant and Grow Podcast. As a Certified Life Coach, the whole premise is about guests opening up and Tullio helping them through any blockers in their life.

Tullio is also the Chief Strategy Officer at Encora where he focuses on scaling businesses as opposed to building them. And you’re thinking, well Laura, don’t you interview entrepreneurs. Well, Tullio was an entrepreneur. He started many ventures. However, he realized he had intrapreneurial skills. In this episode, we talk all about entrepreneurship, his experiences, and what he learned along the way.

Tullio is also the co-host and producer of DojoLIVE – a daily show about innovators in the tech industry. We talk about creating content and building a community. This episode is super valuable for entrepreneurs as Tullio discusses his biggest mistake as an entrepreneur, how DojoLIVE reaches 145000 people and how he manages all his projects.

Checkout DojoLIVE after listening to this episode. In the meantime, you don’t want to miss how you can save time by following Tullio’s productivity strategy called "mini week in a day."

Share and subscribe!

#53: Why you're procrastinating and how to overcome it, with Award-winning Leadership Coach, Katie Stoddart

Laura L Bernhard — Tue, 03 Nov 2020 11:00:00 -0500

Katie Stoddart changed her whole career path after attending just one hour of a Coaching Seminar. Now, she helps entrepreneurs and executives with business performance. In this episode, Katie reveals tips on achieving high performance including how to measure it, how to approach procrastination, and how to approach overworking. We discuss health, motivation, and techniques on how to stay focused.

Listen to learn about the one thing that can keep you motivated every day.

To get in touch with Katie: https://www.thefocusbee.com/

And get in touch with her on LinkedIn: https://www.linkedin.com/in/katiestoddart

You can also download her 5 Productivity Mistakes here: https://expert-founder-4646.ck.page/c56bfce7f0

Subscribe and share!

#52: The Next Big Ticket Platform, with Ritesh Patel

Laura L Bernhard — Tue, 27 Oct 2020 10:00:00 -0500

Ritesh Patel is the co-founder of TicketFairy – an all-in-one solution for event management. This year they reached $100 million in ticket sales. In this episode, Ritesh tells us about the biggest challenges they had to overcome, how they are disrupting the live events industry, and how they grew during the pandemic.

Check out ticketfairy.com for your event needs. In the meantime, keep listening to hear how the founder of Twitch fits into this story.

Listen and subscribe!

#51: Fabulous and Entertaining, with Glenn Lundy

Laura L Bernhard — Tue, 20 Oct 2020 10:00:00 -0500

A story about overcoming adversity. Glenn Lundy talks to me about his depression, homelessness, and his attempt to take his own life. More importantly, he reveals how he overcame the toughest time in his life and built an empire. Oh, and he manages his empire all while keeping a work-life balance. He has eight kids.

As for the title of this episode, you'll understand:)

Don't miss this episode. Share it with everyone!

https://www.noformulapodcast.com/

#50: Mental Health and Business, with Mark Metry

Laura L. Bernhard — Tue, 13 Oct 2020 22:25:00 -0500

Today we are chatting with Mark Metry, the founder of Growcasts- a podcast acceleration network. Mark is a young entrepreneur that started multiple successful ventures. Currently, he is the host of the global top 100 Podcasts called Humans 2.0. He’s also a TEDx Speaker and is featured in Amazon’s Docuseries, The Social Movement.

But in this episode, we focus on Mark’s dedication to moving humanity forward. We chat about mental health, how to manage it, and the elements of living a healthy life. Mark and I discuss several topics like technology, purpose, and self-improvement.

This raw conversation demonstrates Mark’s curiosity and approach to his everyday life that helps him manage his social anxiety all while successfully managing multiple entrepreneurial projects.

Visit markmetry.com to learn more about his story and how you can work with him. In the meantime, continue listening to hear Mark’s formula to success.

www.noformulapodcast.com

#49: 12 Tips to Grow on LinkedIn, with Richard Moore

Laura L Bernhard — Tue, 06 Oct 2020 05:00:00 -0500

I am your host Laura L. Bernhard and today we are chatting with Sales Coach and LinkedIn Course Creator, Richard Moore. Richard had several corporate jobs before pivoting into entrepreneurship. In this episode, he reveals the life-changing moments that led him to redefine his definition of success and ultimately led him on a different career path. Listening to his story can help anyone who is currently in a career transition. Richard then goes into more detail about how he leverages LinkedIn to build a community and grow his coaching business. He mentions several LinkedIn tips including how much time you should be spending on the platform, and how discipline is a big part of your success on LinkedIn. Personally, I would say that this episode is a mini LinkedIn course.

Check out the Basics of Linkedin on udemy here: www.udemy.com/course/basicsoflinkedin

In the meantime, keep listening to get tips on how to leverage LinkedIn for your business.

https://www.noformulapodcast.com/

#48: 5 PR Tips for Founders, with Jessica Barlow

Laura L Bernhard — Tue, 29 Sep 2020 05:00:00 -0500

From Art school to advertising agencies to entrepreneurship, there were many pivots in Jessica Barlow’s career. Now, she’s building a business in the healthcare sector and teaches founders and startups how to do their own PR.

Jessica’s work has been featured in business insider, refinery29, and even got Barack Obama to say things that she wrote.

In this episode, Jessica explains what it’s like to be stuck in an employee’s career. She also reveals how to get your story picked up by media outlets and ultimately get more customers.

Visit noagencymethod.com to work with Jessica. In the meantime, hear how you can do your own PR and avoid spending thousands of dollars.

https://www.noagencymethod.com/

Listen and Subscribe!

www.noformulapodcast.com

#47: Top Facebook Ad Tips from Courtney Tarrant

Laura L Bernhard — Tue, 22 Sep 2020 10:00:00 -0500

This week, we chat with Courtney Tarrant, the founder of a boutique Facebook Ads Agency for online entrepreneurs. After trying to figure out the right career path, life pushed her into online advertising. In this episode, Courtney shares her wealth of knowledge on Facebook ads including the three things you need to know before launching any Facebook campaign. She takes us through how she creates a Facebook ad, her biggest secret for a successful campaign and how she grows her own business.

To work with Courtney, visit https://courtneytarrant.com/apply. In the meantime, keep listening to hear Courtney debunk 3 myths about Facebook ads.

Subscribe to The No Formula Podcast!

www.noformulapodcast.com

#46: Grow your SaaS Business, with Sarah Boland

Laura L. Bernhard — Tue, 15 Sep 2020 10:00:00 -0500

We chat with Sarah Boland, Founder and CEO of the LifeLapse App. After film school, Sarah was looking for a creative outlet that would embrace her countless ideas. She started multiple side projects until she focused on the stop-motion video app called Lifelapse. After pitching her idea to Dragon’s Den, she didn’t get any funding or a spike in users on her app. In this episode, Sarah tells us how she got over 1.4 million downloads, her motivation behind starting the app and her advice on how to pitch investors.

Try Life Lapse in the app store or visit their Instagram page lifelaspe_app. In the meantime, keep listening to hear Sarah’s tips on how to grow a freemium SaaS business.

Try LifeLapse here: https://lifelapse.app.link/3MnLbBJtM9

www.noformulapodcast.com

#45: Only Work 5 Hours a Week, like Kristin Molenaar

Laura L Bernhard — Tue, 08 Sep 2020 20:02:47 -0500

We chat with Kristin Molenaar, Founder of yesbossva.com. With the goal of eradicating entrepreneurial stress, her company is a luxury virtual assistant provider. When Kristin hit a financial ceiling within her own business, she realized that the only way to grow was to build a team. We chat about how to hire people, how to empower new hires, and Kristin’s 3 step process to simplify yet grow your business.

Connect with Kristin Molenaar on LinkedIn to see how you can scale your business. In the meantime, keep listening to hear Kristin’s definition of entrepreneurship and how she only works 5 hours a week.

www.noformulapodcast.com

#44: How To Start a New Business, with Celia Gercovich

Laura L Bernhard — Tue, 01 Sep 2020 10:00:00 -0500

Do you have a dream about starting your own business?

Celia Gercovich dreams and then executes.

Here is a list of all the businesses the Australian Entrepreneur started:

1) Eyelashes
2) Subscription Box
3) Dropshipping
4) eCommerce Business
5) Balloon Decorating
4) App
7) Business Coach ( this happened by accident!)

This episode is full of lessons, setbacks and triumphs. Best of all, Celia outline 12 tips to start your own business. Don't forget to subscribe;)

#43: Entrepreneurship in the Music Industry, with Kendall Joshua

Laura L Bernhard — Fri, 21 Aug 2020 10:00:00 -0500

We chat with Kendall Joshua, a song-writer, music producer and rapper. Her passion for music started at a young age and at just 19 years old, she’s released her own albums, built a loyal fanbase, produced music and created a brand around her passion and her values.

We discuss how she approaches her music career as an entrepreneur. Kendall also reveals how she built her brand and what she would do if she had to restart in the music industry.

Check out Kendall @kjtherevolution on Instagram, SoundCloud and Youtube.

Subscribe today:)

www.noformulapodcast.com

#42: How to Win in Real Estate, with Jas Takhar

Laura L Bernhard — Tue, 18 Aug 2020 12:07:51 -0500

For many, real estate is a long term side project. And that makes sense. According to Canadian Real Estate mogul, Jas Takhar, one investment property can change your life.

The co-founder of REC Canada got into real estate by accident. It only piqued his interest when he sold cars to real estate investors while he was working at a dealership. Now, he leads one of the top-performing brokers in the country.

He tells us about his journey and we discuss how to invest in real estate, how to create long-term wealth, and the current state of the real estate market in Toronto. Listen to the REC Experience Podcast and visit RECcanada.ca to learn from Jas. Keep listening to hear Jas' 5 ways to win at real estate.

#41: How to Pitch Investors, with Laura-Page Hamelin

Laura L Bernhard — Tue, 11 Aug 2020 09:00:00 -0500

Laura Page-Hamelin is the Founder of Artebula. The Artebula App gives parents and kids a way to collect, organize and store their artwork, digitally, in the cloud. The company supports the development of critical thinking and innovation in children, through the STEAM education model helping them develop crucial life skills.

In this episode, Laura reveals how she got the idea for Artebula and what kickstarted the whole business. She tells us about her business ventures before starting the app and what it’s like to build an app with no marketing budget.

Download the Artebula app in the Google Play store. In the meantime, keep listening to hear how the quarantine helped their business and to learn how to pitch your business to investors.

Show notes: https://www.noformulapodcast.com/post/how-to-pitch-investors-with-laura-page-hamelin

#40: 6 Tips to Grow Your Business, with Martin Coulombe

Laura L Bernhard — Tue, 04 Aug 2020 13:10:09 -0500

In today’s episode, we chat with Martin Coulombe, Founder of Osedea – a custom digital solution provider. Martin found his love for programming when he pitched a new scheduling software to Pepsi. From there, he worked for Proctor & Gamble and then started freelancing. Although the growth of Osedea started off slow, the team went from one employee to 40 employees in 6 years. Martin shares the one factor that could have helped his company grow even faster and the growing pains he had to overcome.

Visit osedea.com to learn how you can get a custom web or mobile application. In the meantime, keep listening to hear the six factors that helped Martin grow Osedea.

Thanks for listening! Don't forget to subscribe:)

Show Notes: https://www.noformulapodcast.com/post/6-ways-to-grow-your-business-with-martin-coulombe

#39: How to Remove Stress from Your Life, with Raheela James

Laura L Bernhard — Tue, 28 Jul 2020 06:00:00 -0500

Raheela James is the blogger of bizmom.com and Family Empowerment Guide. After going back to school to get a Masters in Business administration, with three small kids, her husband, and a household to run, chaos ensued. Her children started complaining, chores were neglected but worst of all, Raheela developed an ulcer.

As a result, Raheela turned her life around. She did this by implementing business systems she learned in class into her household. That’s also when she started her blog.

In this episode, Raheela reveals the 4 types of clutter, business components in her household, and tips on how to declutter your life.

Subscribe and leave a review!

www.noformulapodcast.com

#38: How Affiliate Marketing made Erik Bergman Millions

Laura L Bernhard — Tue, 21 Jul 2020 06:00:00 -0500

Erik Bergman, co-Founder of Catena Media and founder of great.com. After playing poker for several years, he started affiliate marketing for casinos. Working alongside his childhood friend, Emil, their business exploded. By the time Erik was 28 years old, Catena media was valued at $400 million US dollars. In this episode, Erik reveals some of the setbacks he faced as his business quickly grew. He tells us about the moment he became a millionaire and how to set goals for ultimate success.

Listen to Erik’s podcast called Becoming Great and check out his organization www.great.com that donates 100% of its profits to climate change initiatives.

In the meantime, keep listening to hear how he would attack affiliate marketing today and of course, his formula to success.

www.noformulapodcast.com

#37: How Lea Turner's Passion Drove Her Success

Laura L Bernhard — Tue, 14 Jul 2020 06:00:00 -0500

What is your passion? Can you use it to drive your business? That's what Lea Turner, Founder of Stereo-Type Audio Transcription, did. She knew she wanted to travel the world, so she started transcribing as a side hustle, to get extra cash. After basically working two full-time jobs, she was eventually making more with her side hustle than her full-time job. Then, she hopped on LinkedIn. In less than 6 months, she obtained over 25 000 connections. In this episode, we also chat about her traveling adventures, what it's like owning a transcription business, how she keeps long-term customers, and her experience growing on LinkedIn. Listen to Lea's story and what she learned along the way!

https://www.stereo-type.co.uk/

https://www.noformulapodcast.com/

#36: The Mindset to Find Opportunities, with Alain Guillot [BONUS]

Laura L Bernhard — Fri, 10 Jul 2020 21:50:50 -0500

Alain Guillot lost his dance studio and photography business due to the pandemic. But that hasn't stopped him from making money. Within two weeks, he taught himself how to build WordPress websites and leverage search engine optimization (SEO). In this episode, Alain explains that entrepreneurs are good at finding opportunities. He goes into more detail about how he finds work opportunities, how he builds his credibility, and how he leverages free online resources. Plus, I get his secret on how he gets amazing guests on the Alain Guillot Podcast.

His web development website here: https://websitedeveloperexpert.com

His podcast: https://www.alainguillot.com

Show Notes: https://www.noformulapodcast.com/post/how-to-pivot-your-services-as-a-solopreneur

#35: Create an Online Community, with the Founders of Healthybud

Laura L. Bernhard — Tue, 07 Jul 2020 23:14:07 -0500

Woof, woof! Pet treat creators Kyle Feigenbaum, Adrien Malka and Dana Ben David reveal how they created Healthybud, healthy pet treats. They discuss the importance of leveraging each other’s skills and the passion that drives their effort. Within one month after launch, they sold 10,000 units and debuted their product in several stores and subscription boxes.

But this team is not just about selling a product. Their vision is to create a community of pet parents where education on pet food is easily accessible. You don’t want to miss this.

Subscribe to the No Formula Podcast today!

www.healthybud.co

www.noformulapodcast.com

#34: Creating a New Market, with Marie-Pier Hébert

Laura L Bernhard — Tue, 30 Jun 2020 13:39:13 -0500

Ever had an idea for a market that doesn't exist yet?

Marie-Pier Hébert started an on-demand babysitting service after working across the globe. No matter where she went, there were never any on-demand babysitting services for guests. So she moved back to Montreal and started Kiid.

We discuss the different components of building a startup in a new market, including:

How to adapt your target audience
Different pricing models
Understanding the audiences' needs

If you're interested in the beginning phases of a startup, this story is for you. We don't kiid around;)

Subscribe and share!

www.noformulapodcast.com

#33: The New American Dream, with Marcus Chan

Laura L Bernhard — Tue, 23 Jun 2020 10:00:00 -0500

Marcus Chan is the Founder and President of Venli Consulting. Marcus is a self-taught sales guru. He was promoted 10 times in 10 years, broke sales records, and worked for two fortune 500 companies. After 14 years in Corporate America, he started his own business helping salespeople with revenue growth, leadership development, and strategic planning.

In this episode, Marcus reveals the mindset, the perseverance, and the grit it takes to accomplish your goals. He tells us about his structured routine, the characteristics of successful people, and how he has built multiple streams of revenue. He also redefines the American Dream and even discusses the value of a college degree.

Connect with Marcus Chan on LinkedIn. In the meantime, keep listening to hear Marcus' number one piece of advice for new entrepreneurs.

www.noformulapodcast.com

#32: From Admin to CEO, with Mary Grothe

Laura L. Bernhard — Tue, 16 Jun 2020 19:34:31 -0500

If you're interested in sales, this episode is for you! Mary Grothe is the founder of SalesBQ - an outsourced revenue operations firm. Serving over 50 companies in the last year, they helped double and even triple revenue for many of their clients. In this episode, we get to hear about Mary Grothe's story from being in an admin role to breaking sales records at a Fortune 1000 company to thriving as a CEO.

Mary opens up about the several challenges she had to overcome. They include not knowing what to charge clients, lack of a recruitment process, not knowing when to say no, burnout, shiny object syndrome, and more! Mary explains what she learned from each challenge. So many golden nuggets in this episode!

Listen and share!

www.noformulapodcast.com

#31: Embrace Your Difference, with Brandon Burns

Laura L Bernhard — Wed, 10 Jun 2020 02:19:49 -0500

Brandon Burns differentiates himself in the business world with his entertainment side. Although he is the founder of the Enterprise Monkey App, he was also one of the top 30 contestants on Australian Idol and started his own band. In this episode, I have a great chat about sales, differentiators, and goals.

Share and subscribe!

www.noformulapodcast.com

#30: Five Leadership Growth Tips, with Beth Armknecht Miller

Laura L Bernhard — Tue, 02 Jun 2020 21:00:00 -0500

After helping hundreds of people develop their leadership skills, Beth Armknecht Miller shares some of her tips with us! I ask her about her entrepreneurial journey and how Executive Velocity came to be. Then, we dive into Leadership Growth Tips, including how to ask good questions and how to ask for feedback. Beth also gives insight on how to measure leadership growth and how to self-audit your leadership skills.

Regardless of whether you want to grow as a leader, I personally believe this episode is helpful to anyone in a professional setting. My favorite tip she shares is "being comfortable with silence."

Listen & Subscribe!

www.noformulapodcast.com

#29: Remove Your Distractions, with Trevor Dunbar

Laura L Bernhard — Wed, 27 May 2020 01:00:00 -0500

Trevor Dunbar mentors people to experience personal and spiritual growth. His tactic is to schedule wilderness retreats to help them through whatever might be holding them back. Using his 4Ps process, his goal is to send them back to their lives feeling more powerful.

In this episode, Trevor recounts how the 2008 recession turned his life upside down. Before the crash, he was a lieutenant in a fire department, owned a landscape and construction business, and had a lot of investments in real estate. After a business partner turned on him, he lost everything. Trevor tells us all about how he rebuilt his life by working for a valet company and the lessons he learned along the way. Some lessons include how to pivot your life, how to remove distractions from reaching your potential and the importance of building relationships.

So many great lessons in this episode. Be sure to listen and subscribe!

www.noformulapodcast.com

#28: May Houri Takes The Cake

Laura L Bernhard — Tue, 19 May 2020 23:00:00 -0500

May Houri started her baking business almost 10 years ago. It was her side hustle for the first four years until she was let go from her full-time job. She told me that that was the push she needed to take Chocolata Bakery and Sweet Stuff full-time. Throughout her entrepreneurial journey, she's been featured in Pretty My Party, Elegant Wedding, Bride and Groom Canada and received the Fearless Business Owner award and the One Woman Fearless Women's Summit 2018 award.

In this episode, she reveals how she differentiates her business, when she started making a profit and how she collaborates with other professionals in the industry.

Listen and subscribe!

Show Notes: https://www.noformulapodcast.com/post/may-houri-story-baking-full-time

#27: Popping into the Market, with Devon Sevy

Laura L Bernhard — Thu, 14 May 2020 22:38:50 -0500

After two years of hard work, Devon realized he wasn't passionate about what he was doing. Within one week, he picked up a new business: Popcorn service for corporate events in Montreal. By focusing on SEO, he got his first client from Google within two months. Now, he also opened up an online e-commerce platform that is thriving in the eSports industry. Devon's entrepreneurial journey has just started but he's come a long way. Continue listening to hear his SEO tips, encouraging stories, and how he differentiated his popcorn business.

www.noformulapodcast.com

#26: Take Off with TikTok - Jayde Vincent and Kyle Kaplanis' Journey

Laura L Bernhard — Wed, 06 May 2020 03:00:00 -0500

In less than a year, Jayde Vincent grew her TikTok account to 1.5M followers. She is now helping brands grow their presence on the video-sharing app, with the help of her step-dad, Kyle Kaplanis. Hear how they grew her presence and her streams of income with TikTok.

Listen and subscribe!

www.noformulapodcast.com

#25: Set Yourself Up For Success, with Luis Diaz

Laura L Bernhard — Tue, 28 Apr 2020 10:00:00 -0500

After years of starting and building companies, Luis Diaz has quite a few tips for the rest of us. FIVE things to set us up for success: 1) MINDSET, 2) TIMING, 3) MARKET RESEARCH, 4) BEING OPEN TO OPPORTUNITIES, and 5) STRATEGY. He goes into detail about each one. And listen to this episode to hear about the ventures he worked on and why he invested $600,000 into an Animal License Managing Software.

Listen and Subscribe!

www.noformulapodcast.com

#24: Values over Revenue, with Mompreneur, Marina Byezhanova

Laura L Bernhard — Wed, 22 Apr 2020 01:00:00 -0500

Marina Byezhanova has two identities: businesswoman and mother. And her happiest moments are when both of her worlds collide. The recruitment expert co-founded Pronexia and InfluenceHR. She was featured in Forbes, Fast Company, and Success Magazine.

In this episode, Marina shares stories about how she immigrated to Canada in her teens; how tough it was to get a job with an unpronounceable last name; and the lessons she's learned in her 10 years of being an entrepreneur. Specifically, she shares the time they had to fire a HUGE client because their values didn't align. And this was at a time when they were growing their business. Definitely, a tough choice, but it helped build their reputation and success.

Listen to hear more from Marina and how she built her personal brand through Linkedin.

Subscribe!

www.noformulapodcast.com

#23: Overcoming Addiction and Building 6 Streams of Revenue, with Jeremy Mura

Laura L. Bernhard — Tue, 14 Apr 2020 16:00:00 -0500

Jeremy Mura is a Graphic Designer from Australia. At the young age of 25, he’s overcome a drug addiction and built six streams of revenue. With help from God and a good support system, he believes his success is the result of a strong mindset and taking action. In this episode, Jeremy exposes the opportunities of creating wealth online, how he leverages them, and how he manages so many projects. He also reveals what source of revenue makes the most money!

Subscribe!

www.noformulapodcast.com

#22: Being Happy On A Budget, with Christine Teh

Laura L Bernhard — Wed, 08 Apr 2020 02:00:00 -0500

Everyone can use financial direction sometimes. Financial Coach, Christine Teh gives us tips on how to financially transition from corporate job to entrepreneur as well as tips on how to get out of debt.

Her mantra, “love money and it will love you,” helps keep an abundance mindset, but she reminds us that money is just a tool.

In this interview, Christine reveals how she grew her LinkedIn network to over 25000 people in under 6 months. She tells us about her jump from the corporate world to becoming an entrepreneur. She also gives advice for new entrepreneurs and the methods she chose to grow her business.

Visit tehfinancialcoaching.com to work with Christine or connect with her on Linkedin. In the meantime, keep listening to hear why Christine works her hardest in the first two weeks of every month.

Subscribe!

www.noformulapodcast.com

#21: The Comfort of Radio During The Pandemic

Laura L Bernhard — Mon, 06 Apr 2020 05:35:39 -0500

What comforts you during tough times?

For many Montrealers, it's listening to a familiar voice on the radio, like Morning Show Host, Terry Di Monte from CHOM 97.7. I interviewed him about how radio is impacted during catastrophes like COVID-19.

"[They want] Montrealers speaking to Montrealers about Montreal," Terry said describing how radio brings people together, especially during a crisis.

Terry also reveals how he maintains a balance between being entertaining and being empathetic and stresses the importance of working together to get through this.

Then I asked him, "Do you think the pandemic will have a lasting effect on the city?"

He explained that the pandemic will affect the restaurant industry in Montreal. And that, is a huge part of the culture. How do you think the pandemic will affect your city?

If you're a radio fan, you don't want to miss this episode.

www.noformulapodcast.com

#20: Boost Your Productivity in Less than 15-minutes [BONUS EPISODE]

Laura L. Bernhard — Fri, 03 Apr 2020 12:00:00 -0500

What would you do with 5 extra hours a week? Habit development coach, Scott Rust, talks to me about developing good habits to remain productive. As most of us are confined to our homes, this couldn’t have come at a better time. Thanks Scott!

So what do we chat about?

How to develop discipline
How to react when you fall behind on tasks
If people should use productivity tools
If we should have a reward system (Spoiler Alert: He said yes!)

Scott also broke down the Art of Energy Management and how distractions can fall into one of the following:

You have control over but it’s not fun
You have control over and it is fun
You don’t have control over and it’s not fun
You don’t have control over but it’s fun

Listen to this episode because Scott addresses how you should deal with each one.

www.noformulapodcast.com

#19: How to Keep Corporate Family Together while Social Distancing [BONUS EPISODE]

Laura L. Bernhard — Tue, 31 Mar 2020 03:40:06 -0500

Luis Diaz, a Communication Specialist at Lexington Strategies and Professor of Strategic Communications at McGill University, sheds light on how to keep your corporate family close while social distancing.

As a crisis management specialist, Luis admits that there was no way we could have fully planned for COVID-19. However, there are strategies and tactics to make sure you keep your employees on board.

As soon as the pandemic hit, companies needed to make a plan (how to continue delivering services, how to manage employees, etc). Then, practice open communication. No one knows what's happening, why lie about it? Being transparent is key. Lastly, implement guided leadership. Explain the plan and why decisions were made over others.

Luis also explained how to keep employees engaged if the pandemic lasts a long time.

Communication
Purpose
Looking out for one another

At his company, they even incorporated a social aspect (cocktail hour) for the employees. It turned out to be very successful and helpful.

Watch the entire interview to see how Luis Diaz helped the employees he needed to lay off. And his opinion on Wells Fargo insisting their employees go back to work during the pandemic.

Like and Subscribe!

www.noformulapodcast.com

#18: B2B Sales During The Pandemic [BONUS EPISODE]

Laura L Bernhard — Sat, 28 Mar 2020 05:42:26 -0500

In this special episode, Jason Bay, Co-Founder and Chief Revenue Officer at Blissful Prospecting discusses B2B Sales Strategies during this tough time.

He reminds us that selling should not stop at this time. However, the concept of providing value to your customers and prospects is more important than ever. How do you do this? He emphasizes that we are all going through a similar situation, so be empathetic. And, talk to your customers. Figure out their current pain points and see how you can help.

During the interview, Jason guides us through how he would approach sales for a service agency as well as a software business. He even identifies the underlying problem as to why people get sales wrong.

Definitely worth a listen.

Rate & subscribe!

www.noformulapodcast.com

Reach Jason here: https://blissfulprospecting.com/

#17: COVID-19 from a Nurse's Perspective [BONUS EPISODE]

Laura L Bernhard — Fri, 27 Mar 2020 00:36:06 -0500

Oncology Nurse from St-Mary's Hospital in Montreal, Melissa Montuori, is in good spirits despite the chaos surrounding COVID-19. She reveals that there is, in fact, a shortage of masks, visitor restrictions at the hospital and that there may be another spike in cases. She describes what it's like to be completely isolated to help protect her family and her patients. She reminds everyone to please stay home unless you want to donate blood as there is a shortage.

Get more information from Melissa by following her YouTube Channel: youtu.be/2LO9YXVO4vc

Follow her on Instagram @nurse.melll www.noformulapodcast.com

#16: Marketing during the Pandemic [BONUS EPISODE]

Laura L Bernhard — Tue, 24 Mar 2020 05:02:39 -0500

The answer is not to scare everyone into thinking your product will save them from the virus. Shocking!

I chat with Salvatore Migliara, Founder of Rul3 Media, Creative Marketing Agency, to understand how to approach marketing during the trying times.

As an entrepreneur himself, he suggests providing as much value to your customers as possible. During this time of uncertainty, showing up for your customers, regardless of the time you put in, will help build credibility and trust. So when everything quiets down, your customers continue using your services.

If the pandemic lasts for several more months, Salvatore believes that marketing will adapt to the terms and regulations of what we are allowed to do. Regardless, it is ideal to maintain and even boost social media content to keep your brand top of mind.

To ask questions: https://rul3media.com/

www.noformulapodcast.com

Instagram @noformulapodcast

Facebook @noformulapodcast

Twitter @nfpod

#15: How the Canadian Government is helping during COVID-19

Laura L Bernhard — Sun, 22 Mar 2020 22:11:20 -0500

Want to know how the Canadian Government is helping your family and your business? Here is a 10-minute round-up of what you need to know, with CPA, Chartered Accountant, Evan De Poli. Note, regulations, policies, and funds are changing daily. This episode was recorded on March 21, 2020.

Some takeaways:

500,000 Canadians applied for employment insurance in the last week. Government seems to be able to help those who are qualified
Wage subsidy from the Canadian Government is 10% of salary for a 3 month period. Businesses get up to $25000
On top of that, there is $10 billion to be distributed to small businesses. There is a low-interest rate but can be worth saving your business contact Evan if you need help accessing this)
Compensation is available for those who are sick
If you need help, accountants are working via telephone

For links to everything mentioned in this episode: https://www.ckbw.ca/2020/03/22/need-help-heres-how-to-apply-for-ei-covid-19-related-benefits/

If you need any more information please contact Evan De Poli on LinkedIn.

#14: Tangible Business Advice During COVID-19, with Wendy Maynard [SPECIAL EPISODE]

Laura L Bernhard — Fri, 20 Mar 2020 04:18:59 -0500

Wendy Maynard, B2B Strategist, and Marketing Consultant reveals tangible advice on how to carry on from a business perspective, during COVID-19. What do I ask her?

1- Should businesses close shop until everything settles down?
2- Is it worth chasing government funds while you're trying to get new clients?
3- Should entrepreneurs and small businesses cut costs where they can?
4- Should employers lay off employees?
5- What are some business opportunities at this time?
6- What do you tell business owners who are freaking out?

Ask Wendy more information here: www.businessprofitengine.com

Share this information!

www.noformulapodcast.com

#13: We're Coping with COVID-19 Better Than We Think, with Luz Marina Lopez [SPECIAL EPISODE]

Laura L Bernhard — Wed, 18 Mar 2020 21:29:49 -0500

Psychotherapist, Luz Marina Lopez from West Palm Beach Florida sheds light on how people are already being affected by the "social distancing" and isolation. She reminds us that we are already great at keeping contact with the people we love with social media. So, although we are physically apart, we are helping each other get through this. We just need to continue helping each other.

She continues to explain that our fear and anxiety are rooted in all our unanswered questions. "What's going to happen to my job?" "How long will this last?" She recommends focusing on things you like to do, taking advantage of the time to be innovative and collaborating with like-minded individuals to help you solve problems you might be facing.

The need to adapt to change is another reason we are emotionally distraught. Lopez reveals that it's one of the hardest things to do. She suggests focusing on new activities that will take your mind off of what is happening.

Like, rate & subscribe!

#12: How the Coronavirus is affecting the Canadian Real Estate Market [BONUS EPISODE]

Laura L Bernhard — Tue, 17 Mar 2020 04:08:38 -0500

Is the novel Coronavirus delaying your search for a new property? Mortgage Broker and Founder of North East Mortgages argues that this is the time to be looking and making offers. As the Canadian market is experiencing a seller's market, buyers have faced bidding wars in the last few months.

However, with the Coronavirus, more people are staying home and delaying investments. So, there are fewer buyers in the market right now. In this bonus episode, Terry Kilakos also warns buyers that once the Coronavirus settles down, the number of buyers in the market will increase drastically.

Other key points Terry addresses:

The number of foreign investors should remain the same, regardless of the pandemic
Businesses will still need to pay for rent, even if business has slowed down
The Trudeau government announced that it will help small businesses but no one knows how and when that will pan out
Overnight bank rates have dropped over the last week but that doesn't mean rates will drop for end-consumers
Terry doesn't believe this shift in remote work will affect renting office space

Like, rate and subscribe The No Formula Podcast!

What other questions do you have for Terry?

#11: How to get Funding, with The Founders of Zetane

Laura L Bernhard — Tue, 10 Mar 2020 04:17:07 -0500

Hear from Guillaume Hervé, Patrick St-Amant, and Jonathan Magoon, Founders of Zetane; an easy way of demonstrating your AI projects. The founders just received funding of $500,000 to grow their team and get their technology in the public eye. But this didn't happen overnight. Years of hard work and sacrifice led them to where they are today.

Listen to this interview to learn about their journey, how to get funding, how to validate your product and actionable tips for entrepreneurs taking on a new venture.

Listen, rate and subscribe!

Read the interview here: medium.com/zetane-blog/feasting-on-peanut-butter-in-a-basement-an-interview-with-the-founders-of-zetane-b061feb0019

#10: Overcome Obstacles, with Maayan Gordon

Laura L Bernhard — Wed, 04 Mar 2020 03:52:56 -0500

Constantly making up excuses not to follow through? This is the story you need to hear. From being homeless to starting many successful ventures, Maayan Gordon is a Social Media Consultant, Speaker, and Glass Blower. With over 1.7 million followers on TikTok, Maayan has built several loyal audiences by always providing emotional value. In this episode, she reveals tips on growing a TikTok account, how she navigated entrepreneurship after dropping out of college, and how her curiosity has opened doors to new opportunities.

She also tells us how she is building passive income and how she and her husband literally blew themselves up. Literally.

Listen today!