<![CDATA[Marketing Connect]]>Sun, 24 Jul 2022 03:31:22 +0000Captivate.fmsg@c4e.in (ThePodium.in)https://artwork.captivate.fm/ea37cb10-3856-436d-a756-04d5bc464a15/exwlbsbk38anyjgw5pbhepsq.pngMarketing ConnectThePodium.insg@c4e.inThePodium.inWe get up close and personal to some of the most celebrated marketers in the country. We understand from them the method and the madness behind how they look at marketing as a discipline and what it takes to succeed as a marketer in this day and age. In the first season of Marketing Connect Podcast, we speak to marketers from businesses ranging from real estate to fashion to content to food to retail, and a lot more! These marketers manage some of the largest brands in the country today!https://marketing-connect.captivate.fmnoserialEp 5. Piali Dasgupta, Columbia Pacific CommunitiesEp 5. Piali Dasgupta, Columbia Pacific CommunitiesIn this episode, we talk with Piali Dasgupta, Senior Vice President (Marketing), Columbia Pacific Communities, where she talks about her professional journey to being a successful marketer. She, apart from explaining how things work at Columbia Pacific, also explains why a full-fledged marketing/business degree is not required to flourish in this field. In this episode, we talk with Piali Dasgupta, Senior Vice President (Marketing), Columbia Pacific Communities, where she talks about her professional journey to being a successful marketer. She, apart from explaining how things work at Columbia Pacific, also explains why a full-fledged marketing/business degree is not required to flourish in this field.

]]>e7dc1dae-2991-455f-9523-873ded3b3926Fri, 11 Feb 2022 09:00:00 +053052:34nofull25In this episode, we talk with Piali Dasgupta, Senior Vice President (Marketing), Columbia Pacific Communities, where she talks about her professional journey to being a successful marketer. She, apart from explaining how things work at Columbia Pacific, also explains why a full-fledged marketing/business degree is not required to flourish in this field.ThePodium.inEp 1. Rohit Kaul, HCLEp 1. Rohit Kaul, HCLIn the first episode of this new season of Marketing Connect, we have Rohit Kaul, General Manager (Marketing), HCL Corporation. He is also an avid blogger and his blog ‘Seeking North’ delves deeper into the subjects of behavioural science and product management. He raved about the importance behavioural sciences hold in the marketing domain and not to miss – he gives excellent suggestions about how one can venture into this discipline. In the first episode of this new season of Marketing Connect, we have Rohit Kaul, General Manager (Marketing), HCL Corporation.

He is also an avid blogger and his blog ‘Seeking North’ delves deeper into the subjects of behavioural science and product management. He raved about the importance behavioural sciences hold in the marketing domain and not to miss – he gives excellent suggestions about how one can venture into this discipline.

]]>3559070b-2762-4138-b670-36e4862d9d5eMon, 20 Sep 2021 09:00:00 +053059:37nofull21S02E01 - We have Rohit Kaul of HCL who talks to us about the importance behavioural sciences hold in the marketing domain and how one can venture into this discipline.ThePodium.inEp 4. Sandy Mallik, PTCEp 4. Sandy Mallik, PTCIn this episode, we venture into the world of AR/VR with Sandy Mallik, who heads Marketing for PTC in the UK and Nordic region. Here, he busts typical myths about AR/VR technology, how it can be implemented in the post-covid world and why one must opt for technology marketing as a career. In this episode, we venture into the world of AR/VR with Sandy Mallik, who heads Marketing for PTC in the UK and Nordic region. Here, he busts typical myths about AR/VR technology, how it can be implemented in the post-covid world and why one must opt for technology marketing as a career.

]]>cdd5471b-8987-42d3-a982-e19ac8afa9baMon, 20 Sep 2021 09:00:00 +053043:51nofull24In this episode, we venture into the world of AR/VR with Sandy Mallik, who heads Marketing for PTC in the UK and Nordic region. Here, he busts typical myths about AR/VR technology, how it can be implemented in the post-covid world and why one must opt for technology marketing as a career.ThePodium.inEp 2. Anupam Gurani, LeadEp 2. Anupam Gurani, LeadIn this episode, we talk with Anupam Gurani, CMO, Lead. In his 17 years of extensive professional experience, he has worked with companies from FMCG to tech to the education industry. He talks about the importance of brand and how rebranding Lead School has led to expanding its impact in transforming Indian schools. In this episode, we talk with Anupam Gurani, CMO, Lead.

In his 17 years of extensive professional experience, he has worked with companies from FMCG to tech to the education industry. He talks about the importance of brand and how rebranding Lead School has led to expanding its impact in transforming Indian schools.

]]>d5cd48da-af40-4b56-b9ce-668c1f736879Mon, 20 Sep 2021 09:00:00 +053001:02:07nofull22In this episode, we talk with Anupam Gurani, CMO, Lead. In his 17 years of extensive professional experience, he has worked with companies from FMCG to tech to the education industry. He talks about the importance of brand and how rebranding Lead School has led to expanding its impact in transforming Indian schools.ThePodium.inEp 3. Tanveer Khan, BIC CelloEp 3. Tanveer Khan, BIC CelloIn this episode, we talk with Tanveer Khan, Director (Marketing), BIC Cello, where he shares interesting anecdotes from his professional journey – from a fresh marketing graduate to leading a marketing function. He also guides young graduates and marketing professionals to focus more on learning and skill development rather than chasing designations. In this episode, we talk with Tanveer Khan, Director (Marketing), BIC Cello, where he shares interesting anecdotes from his professional journey – from a fresh marketing graduate to leading a marketing function. He also guides young graduates and marketing professionals to focus more on learning and skill development rather than chasing designations.

]]>f4e5aa41-1071-4d9b-98f3-7c3991c203f1Mon, 20 Sep 2021 09:00:00 +053001:02:35nofull23In this episode, we talk with Tanveer Khan, Director (Marketing), BIC, where he shares interesting anecdotes from his professional journey – from a fresh marketing graduate to leading a marketing function. He also guides young graduates and marketing professionals to focus more on learning and skill development rather than chasing designations.ThePodium.inEp 12. Vivek Sharma, PidiliteEp 12. Vivek Sharma, PidiliteIn the first season's finale, we speak with one of the most accomplished marketers in the country - Vivek Sharma of Pidilite.&nbsp; Vivek talks to us about his career spanning more than 30 years and his experience at both the agency and the client-side!&nbsp; In the first season's finale, we speak with one of the most accomplished marketers in the country - Vivek Sharma of Pidilite. 

Vivek talks to us about his career spanning more than 30 years and his experience at both the agency and the client-side! 

]]>f3c998bc-eb05-4b28-ada0-42797a80a498Sat, 15 Aug 2020 11:30:00 +053001:10:08nofull112In the first season's finale, we speak with one of the most accomplished marketers in the country - Vivek Sharma of Pidilite. Vivek talks to us about his career spanning more than 30 years and his experience at both the agency and the client-side!Saurabh GargEp 11. Jasleen Kaur Gumber, Benetton GroupEp 11. Jasleen Kaur Gumber, Benetton GroupIn this episode, we talk to Jasleen Kaur Gumber from the Benetton Group about what it takes to market to the most elusive bunch of audiences ever - youth!&nbsp;&nbsp; In this episode, we talk to Jasleen Kaur Gumber from the Benetton Group about what it takes to market to the most elusive bunch of audiences ever - youth!  

]]>bb8f9029-32d4-4129-9581-19fcc741ba99Sat, 15 Aug 2020 11:15:00 +053047:39nofull111In this episode, we talk to Jasleen Kaur Gumber from the Benetton Group about what it takes to market to the most elusive bunch of audiences ever - youth!Saurabh GargEp 10. Prachi Mohapatra, FBBEp 10. Prachi Mohapatra, FBBIn this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign! In this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign!

]]>2c57c53f-f6e8-4fa4-a8e4-b5da5ee04374Sat, 15 Aug 2020 11:00:00 +053001:30:57nofull110In this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign!Saurabh GargEp 9. Prasun Kumar, Magicbricks.comEp 9. Prasun Kumar, Magicbricks.comOn this episode, we speak to Prasun Kumar about what it takes to market a business like Magicbricks.com where customers look for information and content online and then go visit the physical spaces to complete their journey! On this episode, we speak to Prasun Kumar about what it takes to market a business like Magicbricks.com where customers look for information and content online and then go visit the physical spaces to complete their journey!

]]>de78d9ce-e6af-43cd-8e76-70289dca0c60Sat, 15 Aug 2020 10:15:00 +053001:16:14nofull19On this episode, we speak to Prasun Kumar about what it takes to market a business like Magicbricks.com where customers look for information and content online and then go visit the physical spaces to complete their journey!Saurabh GargEp 8. Rahul Mishra, Shemaroo EntertainmentEp 8. Rahul Mishra, Shemaroo EntertainmentIn this episode, we speak with Rahul Mishra of Shemaroo Entertainment about how his team is revitalizing a decades-old brand! And how they are expanding the business into a seemingly unrelated category like food!&nbsp; In this episode, we speak with Rahul Mishra of Shemaroo Entertainment about how his team is revitalizing a decades-old brand!

And how they are expanding the business into a seemingly unrelated category like food! 

]]>a2227a8b-8d86-4847-a6fa-72a70392be56Sat, 15 Aug 2020 10:00:00 +053001:21:57nofull18In this episode, we speak with Rahul Mishra of Shemaroo Entertainment about how his team is revitalizing a decades-old brand! And how they are expanding the business into a seemingly unrelated category like food!Saurabh GargEp 7. Manav SethiEp 7. Manav SethiManav Sethi, formerly of Eros* talks about his journey as an intrapreneur, entrepreneur and marketer and how he's always stayed ahead of the curve. *When this episode was recorded, Manav was with Eros. He has since moved to Octro. Manav Sethi, formerly of Eros* talks about his journey as an intrapreneur, entrepreneur and marketer and how he's always stayed ahead of the curve.

*When this episode was recorded, Manav was with Eros. He has since moved to Octro.

]]>2da1ba29-a0d3-4925-8903-f9e0bc81f6d1Sat, 15 Aug 2020 09:45:00 +053038:38nofull17Manav Sethi, formerly of Eros* talks about his journey as an intrapreneur, entrepreneur and marketer and how he's always stayed ahead of the curve. *When this episode was recorded, Manav was with Eros. He has since moved to Octro.Saurabh GargEp 6. Ruchika Varma, Future GeneraliEp 6. Ruchika Varma, Future GeneraliIn what our editors voted as the most fun conversation on Marketing Connect, we speak to Ruchika Varma about what does it to take create marketing campaigns that work. And that too when you are all of three months old into the system. And the entire country is under a strict lockdown! Listen in! In what our editors voted as the most fun conversation on Marketing Connect, we speak to Ruchika Varma about what does it to take create marketing campaigns that work. And that too when you are all of three months old into the system. And the entire country is under a strict lockdown!

Listen in!

]]>1beceb4e-04af-41ac-803c-6b92c69d30a4Sat, 15 Aug 2020 09:30:00 +053001:04:24nofull16In what our editors voted as the most fun conversation on Marketing Connect, we speak to Ruchika Varma about what does it to take create marketing campaigns that work. And that too when you are all of three months old into the system. And the entire country is under a strict lockdown! Listen in!Saurabh GargEp 5. Ritesh Ghosal, CromaEp 5. Ritesh Ghosal, CromaOur guest host, Ketan Mohile, speaks with Ritesh Ghosal of Croma about what does it mean to be a marketer in 2020. And how the business of omnichannel retail would get impacted as a result of the COVID-19 crisis. Ritesh leaves us with a store-load of insights. And with a magic mantra to look up to, as we get settled in a new normal!&nbsp; Our guest host, Ketan Mohile, speaks with Ritesh Ghosal of Croma about what does it mean to be a marketer in 2020. And how the business of omnichannel retail would get impacted as a result of the COVID-19 crisis.

Ritesh leaves us with a store-load of insights. And with a magic mantra to look up to, as we get settled in a new normal! 

]]>207556ce-09c2-4a60-b197-133e553de663Sat, 15 Aug 2020 09:15:00 +053047:59nofull15Our guest host, Ketan Mohile, speaks with Ritesh Ghosal of Croma about what does it mean to be a marketer in 2020. And how the business of omnichannel retail would get impacted as a result of the COVID-19 crisis. Ritesh leaves us with a store-load of insights. And with a magic mantra to look up to, as we get settled in a new normal!Saurabh GargEp 4. Divya Rao, Sony.Ep 4. Divya Rao, Sony.Divya Roa has spent more than 20 years at Sony Electronics in India. We talk to her to understand what has kept her going steady at the consumer electronics giant for all these years when almost everyone around us seems to be jumping the gun at the drop of the hat!&nbsp; Divya Roa has spent more than 20 years at Sony Electronics in India. We talk to her to understand what has kept her going steady at the consumer electronics giant for all these years when almost everyone around us seems to be jumping the gun at the drop of the hat! 

]]>01bc3fa0-3169-440c-85b5-53ec26e3dbf0Sat, 15 Aug 2020 09:00:00 +053039:47nofull14Divya Roa has spent more than 20 years at Sony Electronics in India. We talk to her to understand what has kept her going steady at the consumer electronics giant for all these years when almost everyone around us seems to be jumping the gun at the drop of the hat!Saurabh GargEp 3. Arvind RP, McDonald’sEp 3. Arvind RP, McDonald’sIn this episode of Marketing Connect, Arvind RP of McDonald’s India talks about whipping happiness, burgers, smiles, safety, and a lot more! In this episode of Marketing Connect, Arvind RP of McDonald’s India talks about whipping happiness, burgers, smiles, safety, and a lot more!

]]>66a62602-50d2-4af2-bc6a-f906c7faf7f9Sat, 15 Aug 2020 09:00:00 +053001:05:03nofull13In this episode of Marketing Connect, Arvind RP of McDonald’s India talks about whipping happiness, burgers, smiles, safety, and a lot more!Saurabh GargEp 2. Srinivas Adapa, Burger KingEp 2. Srinivas Adapa, Burger KingIn this episode of Marketing Connect, we make Srinivas Adapa of Burger King sell a diet-conscious host some burgers &amp; fries for a meal! Oh, did we tell you that the host is on a no-carbs, no-oil diet?&nbsp; Find out what did Srini do the selling? In this episode of Marketing Connect, we make Srinivas Adapa of Burger King sell a diet-conscious host some burgers & fries for a meal! Oh, did we tell you that the host is on a no-carbs, no-oil diet? 

Find out what did Srini do the selling?

]]>d8a806e2-d0a2-4c5d-87ab-dab867cf9999Sat, 15 Aug 2020 09:00:00 +053039:26nofull12In this episode of Marketing Connect, we make Srinivas Adapa of Burger King sell a diet-conscious host some burgers & fries for a meal! Oh, did we tell you that the host is on a no-carbs, no-oil diet? Find out what did Srini do the selling?Saurabh GargEp 1. Sanjay Mehta, MirumEp 1. Sanjay Mehta, MirumIn the very first episode of the Marketing Connect podcast, we speak to Sanjay Mehta, the co-founder and joint-CEO at Mirum India, one of the largest digital agencies in the country. Listen in as Sanjay talks about his journey as an entrepreneur and his thesis on how the business of marketing ought to be! In the very first episode of the Marketing Connect podcast, we speak to Sanjay Mehta, the co-founder and joint-CEO at Mirum India, one of the largest digital agencies in the country.

Listen in as Sanjay talks about his journey as an entrepreneur and his thesis on how the business of marketing ought to be!

]]>ec65adda-fb97-4182-8924-a4c410b17ed0Sat, 15 Aug 2020 09:00:00 +053001:12:49nofull11In the very first episode of the Marketing Connect podcast, we speak to Sanjay Mehta, the co-founder, and joint-CEO at Mirum India, one of the largest digital agencies in the country. Listen in as Sanjay talks about his journey as an entrepreneur and his thesis on how the business of marketing ought to be!ThePodium.in