Marketing in the Raw with Adam Helweh

Between Data and Insight: Harnessing Six Sigma in Marketing

Tue, 27 Jan 2026 13:21:00 -0400

Is Your Revenue Problem Actually a Timing Problem?

Most marketing teams assume revenue slowdowns come from bad messaging, weak demand, or sales execution issues.

But what if the real problem is hiding somewhere else, buried in your data, your timing, or your assumptions about the buyer journey?

In this episode of Marketing in the Raw, Adam Helweh sits down with Tracy Wehringer, Fractional CMO and founder of Moonshot Strategy, for a conversation that challenges how most B2B leaders diagnose growth problems.

Tracy has led marketing inside cybersecurity firms, billion-dollar financial organizations, and high-growth tech startups. She’s also Six Sigma–trained which means she doesn’t guess where problems live. She finds them.

This conversation explores what happens when you stop treating marketing as a channel problem and start treating it as a systems, timing, and revenue-velocity problem.

What if your slowdown isn’t sales… or messaging… but latency?

Tracy explains how she uses CRM data, sales cycle analysis, and efficiency ratios to uncover bottlenecks most teams never look for, especially the quiet moments where deals stall, momentum fades, and revenue quietly leaks out of the funnel.

This episode is for you if:

Your funnel looks healthy, but revenue feels slower than it should
You suspect alignment issues, but can’t pinpoint where they start
You’re tired of chasing tactics instead of fixing systems
You want marketing to drive velocity, not just activity
You’re thinking more seriously about AI but don’t want hype-driven decisions

🎧 Listen now and rethink how revenue really moves through your marketing engine.

Connect with Tracy Wehringer

Website: https://moonshot-strategy.com
LinkedIn Newsletter: Revenue Accelerator

Connect with me:

Twitter: /adamhelweh
LinkedIn: /adamhelweh
Instagram: /adamhelweh
YouTube: /adamhelweh
Learn more about my digital marketing agency, Secret Sushi: https://secretsushi.com/

01:30 Meet Tracy Weinger: Marketing Expert

02:36 Tracy's Journey into Marketing

04:51 Early Career and Mentorship

08:55 Marketing Strategies and Insights

20:04 The Importance of Mentorship

23:11 Challenges and Trends in 2024

31:15 Excitement for 2025 and AI Tools

36:42 Conclusion and Contact Information

How Top CMOs Navigate Chaos Without Losing Strategy

Wed, 21 May 2025 08:30:00 -0400

In this episode, Adam Helweh is joined by a fractional CMO and marketing leader William Collins for a conversation that goes beyond the usual playbook. They unpack the hidden layers of modern marketing leadership, the often-overlooked traps of quick wins, and why the best CMOs are doing something most aren’t talking about.

From client psychology to cross-industry insight, William reveals how top marketers are staying sharp in a time of constant change—without losing their edge or their humanity.

This episode is for B2B leaders who:

✅ Feel the pressure to move faster, but don’t want to sacrifice long-term vision

✅ Wonder how to earn—and keep—a seat at the leadership table

✅ Are curious about how fractional CMOs really operate across multiple organizations

✅ Are rethinking how AI fits into the strategic mix (and what it can never replace)

There’s a lot more going on behind the scenes of great marketing leadership than most realize. This conversation pulls back the curtain.

Listen in and find out what might be missing from your current B2B marketing approach.

00:39 Introduction and Guest Overview

01:06 Meet Will Collins: A Seasoned Fractional CMO

02:09 The Realities of Fractional Leadership

03:48 Will's Journey into Marketing

07:03 Guiding Principles in Marketing

10:32 Challenges and Lessons in Leadership

14:20 Differences Between Fractional and Full-Time CMO Roles

20:03 Balancing Quick Wins and Sustainable Growth

23:13 The Challenge of Quick Wins in Marketing

24:08 Building Trust and Confidence with Leadership

24:56 Avoiding Random Acts of Marketing

27:34 Handling Client Expectations

28:20 Surprising Outcomes in Marketing Strategies

29:39 Validating Client Understanding and Needs

31:52 The Role of AI in Marketing

38:27 Looking Ahead to 2025

40:19 The Importance of Client Feedback and Strategic Thinking

42:35 Final Thoughts and Reflections

Talk to me:

• Twitter: /adamhelweh

• LinkedIn: /adamhelweh

• Instagram: /adamhelweh

• Don't forget to subscribe to my YouTube channel: / adamhelweh

Learn more about my digital marketing agency, Secret Sushi:

• https://secretsushi.com/

From GE to Girl Scouts: How Marketing Leadership Creates Impact

Fri, 14 Mar 2025 10:24:00 -0400

What does it take to successfully lead marketing for some of the world's most iconic brands? Jocelyn Renee Johnson, former GE executive and CMO of Girl Scouts of the USA, and now Chief Marketing Officer of the American Bar Association, joins Adam Helweh to share her marketing playbook for success across Fortune 500 companies, nonprofits, and global organizations.

💡 In this episode, Jocelyn dives into:

✅ The marketing fundamentals that apply to every industry

✅ How she helped Girl Scouts host their first-ever profitable convention

✅ The biggest challenges facing marketers in 2025

✅ How to build a high-performing marketing team and strategy

✅ Why customer experience and branding are more critical than ever

This episode is packed with insights on scaling brands, driving revenue, and creating meaningful customer connections.

00:37 Meet Jocelyn Renee Johnson

02:39 Jocelyn's Career Journey

03:59 Transition from Tech to Marketing

05:27 Marketing at GE

12:11 Joining Girl Scouts of America

20:25 Challenges and Insights at ABA

27:09 Nonprofit Challenges and Cost Management

27:42 Technology Adoption and Shiny Object Syndrome

29:25 Nonprofit vs Corporate: Strategic Differences

31:58 Measuring Success in Nonprofits

34:19 Unexpected Wins at Girl Scouts

39:03 Excitement for Future Marketing Strategies

41:22 Favorite Podcasts and Personal Insights

48:04 Conclusion and Final Thoughts

Talk to me:

• Twitter: /adamhelweh

• LinkedIn: /adamhelweh

• Instagram: /adamhelweh

• Don't forget to subscribe to my YouTube channel: / adamhelweh

Learn more about my digital marketing agency, Secret Sushi:

• https://secretsushi.com/

Retention Secrets: How to Grow Revenue Without New Customers

Fri, 28 Feb 2025 14:00:00 -0400

Is Customer Success Broken?

Marketers obsess over customer acquisition, but what happens after the sale? Retention and expansion are the real game-changers in B2B success—and Marley Wagner knows exactly how to do it right.

In this episode, Adam Helweh sits down with Marley, an expert in customer marketing and digital customer success, to unpack the strategies that keep customers engaged, satisfied, and growing with your brand. From automation and AI to in-product messaging and Slack notifications, Marley reveals how companies can do more with less while creating hyper-personalized customer experiences.

They also discuss:

Why most B2B companies are failing at post-sale engagement
The #1 mistake marketers make with existing customers
How AI and automation are redefining customer success in 2025
The in-app vs. email debate—where should you invest your efforts?
How to turn your marketing team into a revenue-driving machine

If you’re in marketing, sales, or customer success—and you want to drive growth without constantly chasing new leads—this episode is packed with insights you can’t afford to miss.

02:52 Meet Marley Wagner

03:37 Marley's Journey into Marketing

05:58 Early Career and Nonprofit Experience

07:26 Transition to B2B and Customer Success

09:33 Automation in Customer Success

12:33 Challenges and Strategies in Customer Success

18:39 Consulting and Freelancing in Digital CS

20:50 Marketers' Struggle with Existing Customers

21:36 Bridging the Gap Between Marketing and Customer Success

22:18 Effective Use of Automation Beyond Email

22:35 Choosing the Right Channels for Customer Engagement

24:56 In-App Engagement and Its Growing Importance

27:43 Internal Automation for Customer Success Teams

29:37 The Role of AI in Customer Success

38:16 Future Trends in Customer Engagement

39:52 Predictions for 2025 and Beyond

44:56 Conclusion and Final Thoughts

Talk to me:

• Twitter: /adamhelweh

• LinkedIn: /adamhelweh

• Instagram: /adamhelweh

• Don't forget to subscribe to my YouTube channel: / adamhelweh

Learn more about my digital marketing agency, Secret Sushi:

• https://secretsushi.com/

Sales vs. Marketing: Why the War Is Killing Your Revenue

Fri, 21 Feb 2025 12:00:00 -0400

Is your B2B marketing strategy built for the future? In this must-listen episode, Adam Helweh sits down with fractional CMO Ellen Smolko to discuss how AI, sales alignment, and strategic marketing are reshaping B2B growth in 2025.

With decades of experience—from her role in the evolution of Shopify at AT&T to leading marketing transformations for high-growth companies—Ellen reveals:

🔹 How AI is revolutionizing B2B marketing beyond content creation

🔹 The biggest mistakes businesses make when aligning sales and marketing

🔹 Why traditional marketing tactics are failing—and what works now

🔹 How to future-proof your business amid economic shifts and industry changes

She also shares a cautionary tale of a company that refused to adapt—and paid the ultimate price. If you're a CMO, marketing leader, or business executive, this episode delivers practical strategies to drive real business impact.

00:00 Introduction to 2025 Economic Policy

00:52 Welcome to Marketing in the Raw

01:09 Introducing Ellen Smolko

03:12 Ellen's Marketing Journey

08:25 The Evolution of Marketing

14:36 Challenges in Marketing Leadership

20:29 The Role of a Fractional CMO

26:51 Navigating Client Challenges

32:35 Navigating Client Relationships

33:33 Challenges with Communication

35:10 Reflecting on Client Value

37:30 The Impact of AI on Marketing

40:01 AI's Role in Content Creation

43:52 Future of Marketing with AI

44:48 Economic Factors Influencing Marketing

46:53 Adapting to Market Changes

01:07:21 The Importance of Experience and Transparency

01:08:06 Conclusion and Final Thoughts

Talk to me:

• Twitter: /adamhelweh

• LinkedIn: /adamhelweh

• Instagram: /adamhelweh

• Don't forget to subscribe to my YouTube channel: / adamhelweh

Learn more about my digital marketing agency, Secret Sushi:

• https://secretsushi.com/

B2B Marketing in 2025: What Marketing Leaders Must Know

Fri, 07 Feb 2025 10:00:00 -0400

B2B marketing is undergoing a radical transformation—buyer behaviors are evolving, AI is reshaping workflows, and businesses that fail to adapt risk being left behind. In this episode, Adam Helweh sits down with fractional CMO Rosa Lear to discuss how AI, experimentation, and strategic marketing leadership are key to success in 2025 and beyond.

Key Takeaways:

- B2B buyers are changing—why traditional sales and marketing tactics no longer work.

- AI’s role in marketing—how tools like chatbots and automation can accelerate growth.

- The power of experimentation—why setting aside time and budget for testing is essential.

- Marketing vs. Deliverables—why great marketing is about impact, not just execution.

- Lessons from startups & enterprises—insights from Rosa’s journey across Gartner, VMware & cybersecurity startups.

Talk to me:

• Twitter: /adamhelweh

• LinkedIn: /adamhelweh

• Instagram: /adamhelweh

• Don't forget to subscribe to my YouTube channel: / adamhelweh

Learn more about my digital marketing agency, Secret Sushi:

• https://secretsushi.com/

Trust and Leadership: Win B2B Clients feat. Chris Brogan

Fri, 31 Jan 2025 10:30:00 -0400

This episode features the legendary Chris Brogan, a pioneer in digital marketing, bestselling author, and keynote speaker, to discuss the transformative power of trust and authenticity in business. From personal anecdotes that illustrate the profound impact of simple human connection to actionable insights on leveraging trust as a business advantage, this episode is packed with lessons for marketers, leaders, and entrepreneurs alike.

Chris shares his thoughts on why trust is the currency of modern business, how to foster genuine customer relationships, and the role of storytelling in creating lasting brand loyalty.

Talk to me:

• Twitter: /adamhelweh

• LinkedIn: /adamhelweh

• Instagram: /adamhelweh

• Don't forget to subscribe to my YouTube channel: / adamhelweh

Learn more about my digital marketing agency, Secret Sushi:

• https://secretsushi.com/

Is Outbound Marketing Dead? Let’s Talk.

Fri, 17 Jan 2025 09:00:00 -0400

What does it take to build a powerful B2B brand in an age of AI and constant change? In this episode, Adam Helweh talks with AJ Rochow about navigating the tension between performance marketing and long-term brand strategy. AJ shares his unconventional journey from social media management to leading marketing teams and reveals the critical lessons he’s learned along the way—like why validating before delegating is a must and how AI can amplify creativity without replacing it.

They also dig into whether outbound marketing is dead, why B2B brands need to think more like disruptors, and how quality content—not quantity—will dominate search in the AI era. If you’re ready to rethink your marketing playbook and get ahead of the curve, this episode is packed with insights and actionable advice.

Talk to me:

• Twitter: /adamhelweh

• LinkedIn: /adamhelweh

• Instagram: /adamhelweh

• Don't forget to subscribe to my YouTube channel: / adamhelweh

Learn more about my digital marketing agency, Secret Sushi:

• https://secretsushi.com/

Fostering Human Connection at Scale in B2B Marketing

Fri, 10 Jan 2025 09:10:00 -0400

What does it really take to create meaningful connections in B2B marketing? Adam Helweh and Michael Francisco unpack the complexities of balancing strategy, empathy, and innovation in an industry often dominated by data and processes. From breaking down silos between teams to navigating the subtleties of zero-click journeys, Michael draws on his leadership experience at Microsoft, Amazon, and GitHub to share lessons about building trust and fostering creativity. This conversation challenges traditional approaches and reveals how marketers can rethink their role—not just as storytellers but as enablers of genuine human connection.

Talk to me:

• Twitter: /adamhelweh

• LinkedIn: /adamhelweh

• Instagram: /adamhelweh

• Don't forget to subscribe to my YouTube channel: / adamhelweh

Learn more about my digital marketing agency, Secret Sushi:

• https://secretsushi.com/

Real Stories, Real Impact: Unlocking the Power of Video to Humanize Brands

Fri, 13 Dec 2024 13:00:00 -0400

Can video do more than just sell? Adam Helweh and Darius Thigpen dive into how authentic storytelling and democratized video creation are transforming B2B marketing. Discover why video is the ultimate tool to build trust, empower employees, and create genuine human connections in a world where polished marketing no longer cuts it.
Talk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi: • https://secretsushi.com/

The MQL Dilemma: Rethinking B2B Marketing Metrics feat. Abdul Rastagar

Fri, 06 Dec 2024 13:00:00 -0400

Is the MQL (Marketing Qualified Lead) holding back your marketing success? In this eye-opening episode, Adam Helweh interviews Abdul Rastagar, a data-driven marketing leader with roots in life sciences and healthcare. Abdul brings a unique perspective to modern B2B marketing, challenging outdated practices and inspiring a new way of thinking about metrics, strategy, and outcomes.

Talk to me: • Twitter: /adamhelweh • LinkedIn: /adamhelweh • Instagram: /adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi: • https://secretsushi.com/

Redefining Business Relationships: Insights into Strategic Partnerships for Marketers

Fri, 29 Nov 2024 13:00:00 -0400

In this episode of Marketing in the Raw, Adam explores the transformative role of partnerships in marketing. Joined by Fedor Šimić, Partnerships Manager at Databox, they uncover the secrets to building lasting business relationships and the true meaning of collaborations that go beyond mere transactions.

Listen in as they discuss communication, trust, and the future of marketing partnerships, all while sharing personal stories and valuable insights that will change the way you approach your business alliances.

Overcoming Burnout in High-Growth B2B Marketing feat. Kyle Lacy

Fri, 22 Nov 2024 13:00:00 -0400

In this conversation, Adam Helweh reconnects with Kyle Lacey, CMO at Jellyfish, and discusses his career journey from Brand Swag to leading marketing at high-profile tech companies like ExactTarget and Salesforce. They cover topics such as the importance of asking for what you want, the significance of managing people, and navigating career transitions. Kyle shares valuable insights into building effective marketing teams, managing personal expectations, and overcoming challenges.

Is Google & Meta Misleading Marketers? with Rand Fishkin

Fri, 15 Nov 2024 13:00:00 -0400

In this captivating episode, Adam sits down with Rand Fishkin, co-founder of SparkToro and Snackbar Studio, for a candid conversation on breaking the mold in digital marketing. Rand, known for challenging conventional thinking, shares his bold perspectives on everything from big data transparency with platforms like Google and Facebook to the evolving role of AI in content creation. We explore what it takes to stay ahead in the digital marketing and dive into the mysterious world of “dark social” and its often-overlooked impact on analytics.

Whether you're curious about the future of audience intelligence or just want a fresh perspective on today’s digital challenges, Rand’s insights will give you plenty to think about. Plus, he gives us a sneak peek into his latest ventures, future plans, and even a few personal favorites that make this episode a must-listen for every marketer looking to get ahead of the curve.

Leveraging Short-Form Video for B2B Marketing Success

Thu, 07 Nov 2024 15:37:03 -0400

This episode features Aron Sōgi, a TikTok content creation expert whose innovative strategies redefine video marketing on social platforms. Aron has a demonstrated talent for engaging and growing his audience, sharing valuable insights into effective digital storytelling. While often linked to B2C brands, these insights can also be harnessed by B2B marketers for greater impact. We delve into his journey from novice to trend-setting influencer, uncovering the tactics behind his viral success. Tune in to discover how Aron leverages the power of TikTok to create impactful content that transcends conventional marketing approaches, offering fresh perspectives for engaging today’s digitally savvy business audience.

Listening, Learning, & Leading: The Marketing Leadership Formula

Thu, 24 Oct 2024 15:00:00 -0400

In this episode, Adam Helweh interviews Sarah Lambert, VP of Marketing at InvestiFi, uncovering her fascinating approach to marketing that blends creativity, strategy, and leadership. Sarah shares her thoughts on what makes marketing tick today, offering a fresh perspective on everything from working with startups to the tools and techniques reshaping the field. Tune in to discover her unique approach to building strong teams, leading successful rebrands, and balancing short-term wins with long-term goals.

From Gated to Great: Chuck Moxley’s Marketing Playbook

Tue, 08 Oct 2024 22:37:37 -0400

In this episode, Adam Helweh sits down with Chuck Moxley, marketing expert and co-author of An Audience of One. Chuck shares his journey from computer science to becoming a leader in B2B SaaS marketing, including how curiosity and adaptability have been crucial in his success. Together, they explore topics like the evolution of SaaS, the challenge of cutting through the noise in today's crowded digital landscape, and how marketers can benefit from removing friction in customer experiences. Learn how ungated content boosted Chuck’s inbound demo requests by 265%, and the value of zero-click content in enhancing audience engagement.

Marketing in the Era of AI: Ethics Meets Innovation with Buddy Waddington

Mon, 30 Sep 2024 19:40:17 -0400

In this episode, Buddy Waddington explores the transformative impact of AI in marketing, highlighting Sprinklr's innovative initiatives. He discusses how generative AI revolutionizes marketers' roles, allowing them to work smarter and concentrate on strategic tasks. The conversation also addresses the crucial balance between automation and the human touch, the importance of responsible AI use, and the future of marketing in an AI-driven world.

We're back! The Hiatus and the Return

Sat, 21 Sep 2024 20:16:26 -0400

Adam, joined by Deeanna, candidly discusses the reasons behind the podcast's hiatus and shares big news about what changes are in store for the new season of Marketing in the Raw. You don't want to miss this if you are a marketing leader and practitioner. Talk to me: • Twitter: / adamhelweh • LinkedIn: / adamhelweh • Instagram: / adamhelweh • Don't forget to subscribe to my YouTube channel: / adamhelweh Learn more about my digital marketing agency, Secret Sushi: • https://secretsushi.com/

The Fractional CMO Advantage feat. Karen Hayward | EP. 35

Thu, 27 May 2021 13:00:00 -0400

Karen Hayward is a seasoned marketing executive, having spent two decades at Xerox Canada as the VP of marketing.

Over the last 7 years, she's set her sights on helping mid-market companies accelerate their growth as a managing partner at Chief Outsiders where she uses her skills to pair companies with experienced fractional marketing executives. She's also the author of "Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs".

Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Show me the Data! Interactive Data Visualization feat. Jesse Thomas | EP. 34

Thu, 20 May 2021 23:25:57 -0400

Jesse Thomas is the founder of award-winning JESS3, a creative agency that specializes in data visualization. He's worked with Fortune 500 giants, media empires, and start-up power-houses with their expertise at telling good stories through visualizing data. Jesse tells me where he gets fresh ideas and shares use cases for marketing your company using interactive data.

How to Run an Effective Content Marketing Team Like a Well Oiled Machine feat. Xenia Muntean | EP. 33

Thu, 29 Apr 2021 13:00:00 -0400

Xenia Muntean is the CEO and founder of Planable, a content review collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens and United Nations. We talk about how effective content marketing teams can produce great content.

The Next-Gen in Branded Virtual Experiences is Here feat. Billy Flick | EP. 32

Wed, 21 Apr 2021 19:13:32 -0400

Billy Flick is a senior account director at Pinnacle where he's been helping businesses create memorable brand experiences in the physical world. In this episode, we will talk about how he's taking his know-how into the virtual world. He shares new ways that businesses are breaking out of the mold of physical events by crafting compelling branded virtual experiences.

Are You Kidding? Using Humor to Connect with Customers feat. Kathy Klotz | EP. 31

Fri, 12 Mar 2021 15:00:00 -0400

Adam talks with the wonderfully smart and funny, Kathy Klotz Guest.

Kathy Klotz-Guest is a story-telling and creativity strategist, keynote speaker, author, and improv comedian. She shares how businesses can use humor to connect with your customers. We talk about the role of humor in marketing and the most common reason businesses fail to inject humor into their marketing.

Marketing in an Omnichannel World feat. Noz Urbina | EP. 30

Fri, 05 Mar 2021 15:00:00 -0400

Today we get to talk with the super-smart, omnichannel expert himself, Noz Urbina. Noz is a content and customer experience consultant and co-founder of OmnichannelX where experts on content, design, governance and systems share the key elements that make or break omnichannel marketing success.

Bringing Brilliant Ideas to Life feat. Carla Johnson | EP. 29

Fri, 26 Feb 2021 14:00:00 -0400

Adam talks with the brilliant, Carla Johnson. Carla is a storyteller, speaker, prolific author, and an expert in customer experience, story-telling, and content strategy. She gives us a taste of her wonderful new book called "RE:Think Innovation: How the world’s most prolific innovators come up with great ideas that turn into extraordinary outcomes". In this episode, she shares the key to unlocking innovation and bringing brilliant ideas to life.

Keeping Business Moving When Human Things Happen feat. Gini Dietrich | EP. 28

Fri, 25 Dec 2020 15:00:00 -0400

In this episode, I chat with Gini Dietrich who is the CEO of Arment Dietrich and author of the book, Spin Sucks – Communication and Reputation Management in the Digital Age

Gini shares what it means to be a business leader when human things happen. She tells the story of how a major life change created unexpected challenges and how she rolled with the punches to keep her business on track and her clients happy.

Sharing Your Origin Story: Brand Storytelling and Building Customer Trust feat. Scott Monty | EP. 27

Fri, 18 Dec 2020 14:00:00 -0400

Scott Monty is a strategic communication and leadership coach and advisor who helps the C-suite embrace better communication with timeless and timely advice. He spent 6 years at Ford Motor Company as their first Global Head of Social Media & Digital Communications where former Ford CEO Alan Mulally called him "a visionary." Scott sheds light on how to build customer trust through the lens of strategic brand storytelling.

Tearing Down the Barriers Between Who You Are Personally and Professionally feat. Ted Rubin | EP. 26

Mon, 14 Dec 2020 18:55:59 -0400

Ted Rubin is a social marketing strategist, speaker, and the CMO of Photofy. He is the author of four books, including "Return on Relationship" and "The Age of Influence: Selling to the Digitally Connected Customer." Ted shares what he says is his secret to building lifelong connections with his community.

Enabling a Contactless Customer Experience feat. Robert Scoble | EP. 25

Tue, 08 Dec 2020 19:39:48 -0400

Robert Scoble returns to talk with me about the technology that's been making it easier for customers to navigate the pandemic. How will the rapid adoption of technology change the customer experience in the long run? Listen in.

Well-known industry futurist Robert Scoble and I discuss how industries are moving towards an even more in-depth understanding of how consumers behave. He shares his deep insights into how emerging technology is changing customer expectations and how the business world is adapting with the help of technology.

Robert Scoble, a technology futurist and co-author of "The Infinite Retina: Spatial Computing, Augmented Reality, and how a collision of new technologies are bringing about the next tech revolution." as well as "The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything". He's interviewed the world's top innovators and entrepreneurs, from Mark Zuckerberg to Tony Hsieh, granting him an insider's look at how business and technology collide.

Eye on the Prize: Simplifying Digital Marketing Measurement feat. Jason Falls | EP. 24

Fri, 20 Nov 2020 12:00:00 -0400

Jason Falls is a well-known early adopter and keynote speaker in the social media marketing space. He's currently the director of digital and social strategy at Cornett and the founder of one of the earliest social media marketing blogs, socialmediaexplorer.com. He's also the co-author of "No Bullshit Social Media - The All-Business, No-Hype Guide to Social Media Marketing" as well as "The Rebel's Guide to Email Marketing."

The Truth About When Customers Google Your Brand feat. Jason Barnard | EP. 23

Fri, 13 Nov 2020 14:00:00 -0400

Businesses often spend a lot of effort trying to rank well for keywords related to WHAT they sell, but they often overlook the opportunity to rank for WHO they are. But you might be missing more than you think by not paying more attention to your branded search results. Jason Barnard is the founder of Kalicube where he shares his insights from tracking over 75,000 branded search engine results pages. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

How Wellness Technology Reveals Where Customers Heads Really Are feat. Jeremiah Owyang | EP. 22

Fri, 30 Oct 2020 14:00:00 -0400

Jeremiah Owyang is the co-founder of Kaleido Insights, a company that distills business insights from the chaos of technological change. He discusses emerging trends in the booming wellness tech industry and the opportunities it reveals for brands looking to create deeper connections with their customers.

How to be a Creative and Sexy Marketer feat. Courtney Smith Kramer | EP. 21

Fri, 23 Oct 2020 19:04:46 -0400

Today I talk with Courtney Smith Kramer. She is the co-founder of H2H Companies where she and her husband turn business leaders into human leaders.

We talk about her new book "Be Your Creative Sexy Self: Humorous Stories to Help You Live a Happier Life." We discuss why ego is the creativity killer and how to create the best conditions to solve deeper problems.

Did you find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Virtual Events: Redefining Your Event Marketing Strategy feat. Brian Fanzo | EP. 20

Fri, 09 Oct 2020 15:00:00 -0400

Brian Fanzo is a digital futurist keynote speaker. In this episode, he holds nothing back as he shares how businesses can redefine their event marketing strategy in a world where most industry events have gone virtual.

Do Your Best Work by Crushing Your Inner Imposter feat. Amber Naslund | EP. 19

Wed, 30 Sep 2020 13:00:00 -0400

Do you have an underlying feeling or subconscious narrative that continually overshadows all of the valuable work you do? You feel as though you are faking it and that someone, at some point, is going to expose you as a fraud. According to Amber Naslund, Senior Content Consultant at LinkedIn, if you feel like this, you may be experiencing an affliction referred to as 'Imposter Syndrome'. Many high-profile leaders, executives, and even celebrities have publicly declared their own struggles with imposter syndrome.

Amber shares a few of the ways she tackles her imposter syndrome over the years as an author, speaker, and respected marketing industry leader.

Your Cheat Code for Market Research and Audience Intelligence feat. Rand Fishkin | EP. 18

Fri, 25 Sep 2020 16:59:02 -0400

Rand Fishkin has been a trusted voice in the digital marketing space for over a decade. I’m super excited to talk with him during this episode. He's the CEO and co-founder of Sparktoro, a market research and audience Intelligence tool. You may know him as the former co-founder and CEO of Moz one of the top SEO software companies in the world where he also hosted his very popular whiteboard Friday talks. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

How Marketing Content Will Need to Evolve feat. Val Swisher | Ep 17

Sat, 22 Aug 2020 14:30:42 -0400

Val Swisher is the CEO of Content Rules, an industry leader in content strategy company. After 25 years at the helm, she ought to know a thing or two about great content. Val shares why marketing content has to learn from technical content and rise to the occasion to provide more personalized experiences. She illustrates how to get started in this episode. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Can You Hear Me now? Podcasting, Smart Audio, and Digital Audio Consumption feat. Tom Webster | Ep 16

Sat, 15 Aug 2020 13:00:00 -0400

My guest this episode is Tom Webster, Senior Vice President, Strategy and Marketing, at Edison Research. He's one of the top experts in digital media, focusing on audio and the co-author of The Infinite Dial, the survey of record in the digital audio space for over 21 years.

Hold ‘em or Fold ‘em? Using AI to Evaluate Your Marketing Effectiveness feat. Chris Penn | EP. 15

Sat, 08 Aug 2020 13:00:00 -0400

Chris Penn, co-founder of Trust Insights, talks with us about the power of AI-driven attribution. He shares how AI enhances marketing attribution data to more accurately identify where to credit marketing channel success.

True Digital Transformation Starts Here feat. Scott Abel | Ep. 14

Sat, 01 Aug 2020 13:00:00 -0400

Scott shares with me why right now we are witnessing the perfect storm for business transformation. He explains How businesses are missing the mark on true digital transformation and how, for marketers, digital transformation may be disruptive in ways you didn't realize.

Scott Abel is known as the Content Wrangler. His blog, thecontentwrangler.com is a popular destination for communication pros seeking information about content management strategy. He is a content strategist who helps companies improve the way they author, maintain, and deliver information to those who need it.

The Future is Coming: How Emerging Tech is Redefining Customer Expectations feat. Robert Scoble | Ep. 13

Wed, 29 Jul 2020 13:00:00 -0400

Tapping into the Primal Brain within Each Customer feat. Tim Ash | Ep. 12

Sat, 25 Jul 2020 13:00:00 -0400

In this episode Tim Ash talks with me about evolutionary psychology, why should marketers care about it, and how the adaptations our primal ancestors used to survive in the earliest days of life on earth still live on and impact customer behavior to this day.

Tim Ash is a sought-after international keynote speaker and acknowledged authority on evolutionary psychology and digital marketing.

He ran digital marketing agency SiteTuners for almost 20 years where he worked with clients like Google, Nestle, Facebook, Expedia, Cisco, Siemens, and many more. He's the author of two bestselling books on Landing Page Optimization as well as his new book "Unleashing Your Primal Brain: Demystifying how we think and why we act “.

Better, Faster, Stronger: Rethinking Your Customer Experience in 2020 feat. Jeannie Walters | Ep. 11

Sat, 18 Jul 2020 13:00:00 -0400

In 2015, Forrester's customer experience practice stated, "Customer experience drives revenue when customer loyalty drives revenue." A great customer experience creates loyal customers that stay with you longer, buy more often, and recommend you to others.

Businesses who want to survive now and beyond COVID need to deliver a stellar customer experience. Jeannie Walters, founder and Chief Investigator of Experience Investigators, shares why amidst changing customer behavior caused by the pandemic, businesses may need to rethink how they deliver their customer experience and where to start.

The Past, Present, & Future of Interactive Media feat. Marc Canter | Ep 10

Sat, 11 Jul 2020 13:00:00 -0400

My guest Marc Canter is a digital toolsmith and CEO of Instigate. A pioneer in the realm of digital and interactive media, he was an original co-founder of Macromedia, the maker of early interactive digital publishing tools such as Director and Flash. Marc gives me the inside story about the early history of digital content publishing and interactive media. We take a dive into how the evolution of modern media platforms hold the key to how interactive media will be consumed and how brands can get in on the action. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

The Art of Authentic Communication | feat. Kate Bradley Chernis | Ep 9

Wed, 08 Jul 2020 13:00:00 -0400

How do you make an emotional connection to your audience without sacrificing professionalism in your brand? My guest Kate Bradley Chernis, former radio DJ and current founder of TryLately.com, says authenticity is the key. She's not the only one that thinks so. According to a Stackala report, 86% of consumers indicate that authenticity is critical to their decision to align with a particular brand. Kate and I discuss the key to creating lasting, authentic connections that impact your company’s bottom line. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Predicting Your Marketing Future in Unpredictable Times | feat. Katie Robbert | Ep 8

Sat, 04 Jul 2020 13:00:00 -0400

At this current moment, the world is in a pretty unpredictable place. In the midst of a global pandemic. Compounded by lockdowns and social unrest, it feels tricky as a business leader to know how to plan our marketing efforts when there are so many unknowns. My guest is Katie Robbert, CEO of Trust Insights, a leading data analytics firm that helps companies transform their data into useful valuable insights and actionable strategies. Katie shares a possible solution for all this unpredictability - predictive analytics.

Founders are from Mars, Marketers are from Venus | feat. Todd Wilms | Ep 7

Sat, 27 Jun 2020 13:00:00 -0400

I invited my friend, Todd Wilms, Founder of FoundersPlace.co and author of Beyond Product – How Exceptional Founders Embrace Marketing to Create and Capture Value for their Business, to talk about how important it is for founders and marketers to understand each others’ real needs and desires in order for the business to generate maximum success. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Influencing B-to-B Customers with Influencer Marketing | feat. Ursula Ringham | Ep. 6

Sat, 20 Jun 2020 13:00:00 -0400

According to ZoomInfo, influencer marketing content can deliver up to 11x the ROI of a traditional digital campaign. Those are some pretty compelling numbers. My guest in this episode is Ursula Ringham, the Head of Global Influencer Marketing at SAP - one of the world's leading producers of software for business processes management. Ursula shares her thoughts on what makes for a good influencer marketing program and her experience finding the right influencers to partner with. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Small Shifts That Make a Big Impact | feat. Bryan Kramer | Ep. 5

Sat, 06 Jun 2020 07:09:05 -0400

Pivot, evolution, shift ... whatever you call it, change is inevitable. It's wonderful when change happens under your control and the best of circumstances, but we don't often have this benefit. The events of 2020 have turned the world on its head. Marketers and business leaders, like all people, are being forced to adapt more rapidly than they could have ever anticipated. My guest is an acclaimed marketing leader, executive performance coach, and a great friend. He's the author of two books, "There Is No B2B or B2C: It's Human to Human #H2H" and "Shareology: How Sharing is Powering the Human Economy." We talked about the pace at which change happens, how the events of 2020 are accelerating the inevitable, and how sometimes a small shift is all it takes to make a big impact. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Marketing Technology: How Many Marketing Tools is Too Many? | feat. Scott Brinker | Ep. 4

Tue, 26 May 2020 06:55:36 -0400

While the possibilities with MarTech (marketing technology) and how it can enhance marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion. Especially when it comes to implementation and integration. Our guest this week played a major role in curating this vibrant ecosystem of tools and resources. Scott Brinker is the creator of chiefmartec.com, the mind behind the MarTech conference, the VP of Platform Ecosystem at HubSpot, and the author of “Hacking Marketing.” He’s witnessed the bridging of the gap between these two worlds and is a foremost expert on the subject. And he’s got a lot to say about how to integrate tools like these most effectively. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

Two Lies and a Truth About Content Marketing and Making It Truly Profitable feat. Robert Rose | Ep. 3

Tue, 26 May 2020 06:36:15 -0400

Almost every company seems to be producing content, but few are doing it in a strategic or profitable way. Robert Rose, founder of The Content Advisory – the strategic services arm of the preeminent authority on content marketing, The Content Marketing Institute – has a lot to say on this topic. In this episode, we discuss the not-so-secret, secret to making content marketing profitable. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz

How Augmented Reality Is Reshaping the Way Customers Experience the World feat. Irena Cronin | Ep. 2

Tue, 26 May 2020 06:07:35 -0400

Apple, Facebook, and Microsoft are just a few of the companies investing billions of dollars into augmented reality. But why? Irena Cronin from Infinite Retina joins me to share why spatial computing is about to change how customers experience the world. Find out why companies big and small are vying to build a presence in this space and why it will change how businesses interact with their customers once it catches on.

Why Business Leaders Should be Building Mindful Teams | feat. Janet Fouts | Ep. 1

Mon, 20 Jan 2020 16:26:47 -0400

Our good friend Janet Fouts, CEO of Tatu Digital Media and a mindful social media coach, talked with Adam about the power of mindfulness in business. Janet shares how leaders can incorporate it into our management style and the impact it has on the team and the bottom line. Find this episode insightful? Subscribe, rate, and share this podcast so we can produce more. Follow Adam @adamhelweh or visit www.secretsushi.com. | Music by mogillaguerrilla@gmail.com IG: @mogilla_guerrilla_beatz