marketingSHOWCASE

Student engagement, trends and Nandos, with Oli Ross, Head of Partnerships of SubTV

Thu, 19 Mar 2026 12:30:00 +0000

At the Twickenham marketingSHOWCASE, Alix speaks to Oli about his interactive campus TV, SUBTV that connects and rewards students!

He told Alix about expectation Vs. reality when it came to the launch - and how engagement was not as strong as they thought after a year long build! They learned the importance of trust and loyalty, and to concentrate more on awareness for their brand.

Oli also spoke about 'learning on the job' and looking to other tools other than email to get the message out there.

...and how to communicate well when using an outside agency.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Twickenham, March 2026

Beyond the open day: Gen z, data laws, and brand with Matt McDonald, Senior Marketing Lead at the University of Huddersfield.

Tue, 24 Feb 2026 13:10:00 +0000

In one of the first marketingSHOWCASE podcasts of 2026, James speaks to Matt about marketing and undergraduate recruitment within the school of computing and engineering.

Matt told James that there is a lot more to deal with than people think when marketing in higher education, including stakeholder management, event planning and campaign planning.

...and how authenticity is the way to market to Gen Z!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2026

The challenge of strategic evolution & scaling, with Alex Hodgson, Marketing Manager at One2Call

Tue, 24 Feb 2026 11:35:00 +0000

In one of the first marketingSHOWCASE podcasts of 2026, Alex speaks to James about the importance of 'always being on' digitally, the growth of the business and redefining their messaging with their marketing.

He spoke about having a few years away and how many aspects needed to change on his return. And how he took time to implement all the different layers marketing managers always need and want to achieve - starting his marketing strategy from scratch and working with an agency.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2026

Security, Strategy, and Solicitors - with Susan Wilkinson, Marketing Manager at Rothera Bray Law Firm

Tue, 24 Feb 2026 11:35:00 +0000

In the first marketingSHOWCASE podcast of 2026, Susan speaks to James about the complex world of marketing in a legal world: the importance of branding, trusting a legal firm and getting the name and personality out there.

James asked about the client journey, data, GDPR and spinning plates!

...and of course they discuss AI!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2026

The impact of an external environment on marketing, with Cheska Hardie, Radio.co

Tue, 02 Dec 2025 13:00:00 +0000

Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business, allowing your marketing team to create flexible and robust strategies.

Cheska speaks to James about the strategies and applications for marketing...

And of course they discuss AI!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025

Speed VS authenticity with Guy Woodcock, Marketing Manager, GJD

Tue, 02 Dec 2025 12:00:00 +0000

In a world where there is a greater emphasis on speed and for AI for copywriting, is a risk that marketers lose personality and brand identity? Guy speaks to James about brands who stick to their beliefs and messaging - and those don't, risking it with AI and affecting their brand performance.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025

Standing Out in a Noisy World, with Jordan Yates, Creative Director, Studio Antigravity

Tue, 02 Dec 2025 11:00:00 +0000

In a marketplace where everyone’s shouting, most brands stand around and look, sound and even act the same. Jordan joins James to dig into why brand is no longer a “nice-to-have” - it’s the difference between being remembered or ignored.

They explore what separates standout brands from forgettable ones, the costly mistakes companies make when they get it wrong, and how to build a brand that cuts through from day one - whether you’re B2B, B2C, or somewhere in between.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025

Staying resilient in a busy marketing world with Laura Donnelly, Head of Marketing, London Northwestern and West Midlands Railways

Tue, 18 Nov 2025 13:00:00 +0000

Our last podcast guest at marketingSHOWCASE Birmingham was Laura Donnelly. She spoke to James about the importance of resilience in marketing.

Sometimes its difficult to adapt in marketing, especially in a small team. Not only do you have to to adapt to constant change, keep up with new trends, you also have to recover from unexpected setbacks, always be relevant and mentally available! Laura spoke to James about the highs, lows and strategies for staying resilient in marketing.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, November 2025

The importance of a strong website with Lauren Satchwell, Head of Marketing, Rimm Sustainability

Tue, 18 Nov 2025 12:00:00 +0000

Our second guest at marketingSHOWCASE Birmingham was Lauren. She feels very strongly about the importance of websites.

A website is the modern front facing platform for your customers/users/clients. It establishes credibility, builds trust, and creates a positive first impression for potential customers. It acts as a central hub for information, and is accessible 24/7. Lauren spoke with James about the mistakes people make with their websites, and what to optimise towards, and focus on.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, November 2025

Authenticity in marketing - putting people first, with Michael Younger, Treetops Hospice

Tue, 18 Nov 2025 11:00:00 +0000

Our first guest at marketingSHOWCASE Birmingham is Michael Younger, Head of Marketing at Treetops Hospice.

In a time when our inbox, feeds and chat are swimming with the subject of AI, Michael speaks to James about how we need to concentrate on putting people at the forefront of marketing a business, not the company. Real voices, real stories, for real people.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, November 2025

Building communities in the age of AI, with Samantha Goodwin, Headstar - a specialist finance recruitment consultancy

Tue, 21 Oct 2025 13:15:00 +0000

Our final guest of the day at marketingSHOWCASE Leeds is Samantha Goodwin, Senior Marketing Manager at Headstar, a specialist finance recruitment consultancy. We dig into another area of AI, looking at the importance of communities

As a one-person marketing department, she runs everything including their website, LinkedIn, working with their PR agency and launching a podcast and running events!

They discussed that there is a place for AI such as automating processes, like note-taking for time saving - and how valuable AI can be in the recruiter business.

Samantha was speaking about the importance of communities in her world, and the importance of having a voice in a very busy industry.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, October 2025

Exploring the gap between access and expertise in the age of AI, with Rosie from Squire Patton Boggs

Tue, 21 Oct 2025 12:15:00 +0000

Our second live episode at marketingSHOWCASE in Leeds is with Rosie Macdonald, from Law firm Squire Patton Boggs. She joins us to explore the impact of AI on marketing.

They discussed the very on-point question about AI - is it going to take over our jobs, or is it going to make out lives easier?

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, October 2025

Why B2B marketing needs to be personable, with Megan Brink, the Harworth Group

Tue, 21 Oct 2025 11:15:00 +0000

Megan is the Marketing Campaigns Manager at Harworth Group, one of the UK's leading land and property regeneration companies.

She spoke to James about how we look at how people are at the heart of every business and what that means for marketers, including the importance of building an avatar.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds, October 2025

Importance of sustainability in marketing

Tue, 07 Oct 2025 13:34:00 +0000

We talk to Megan Witty from Rainforest Concern at marketingSHOWCASE Bristol, on 7 October 2025.

How to become a one person marketing machine

Tue, 07 Oct 2025 12:31:00 +0000

We chat to Cato Goffin at marketingSHOWCASE in Bristol, on 7 October 2025.

Challenges of purpose-driven communications on digital platforms where memes and more extreme content garner the most attention

Tue, 07 Oct 2025 11:30:00 +0000

We speak to Cathy Evans from Land App at marketingSHOWCASE Bristol on 7 October 2025.

The future of search, with Ben Foster, CEO, The SEO Works

Wed, 06 Aug 2025 11:43:00 +0000

Ben is the CEO OF The SEO Works, an exhibitor and speaker at marketingSHOWCASE. His company are digital experts who offer paid search, paid social , and getting customers to clients.

He spoke to James about how marketing has become more personalised and tailored to the customer and how marketing tools can change, but good marketing is understanding your audience.

The covered AI overview, and how it needs to be seen as a positive tool and that yes, organic search will change, but if you're visible, you'll be seen with AI search.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Big changes in content and search with Claire Daniels, CEO, Trio Media

Tue, 05 Aug 2025 14:00:00 +0000

Claire is the CEO of Trio Media, a website and performance marketing agency, and holds a seminar at marketingSHOWCASE - 49 killer performance marketing tips that actually work.

As well as discussing an idea of a bingo-style call for the 49 tips (they can never get through all 49 so direct attendees to the e-book for the rest) Claire spoke to James in more detail about how SEO is changing; we give more contextual-based search terms, and how search is changing for the consumer in general.

One of her highlights was zero click searches on search engines (where users don't click on a website) that has risen from 30% a few years ago to 60% today - because of Google Ai overview.

Listen to the podcast to hear more...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Ideation, frameworks and AI research boards with Tom Maskill, COO at Webmart

Mon, 14 Jul 2025 12:05:00 +0000

Tom Maskill is the CCO at Webmart, a sustainable marketing agency.

he spoke to Alix King about the normality of AI, how Webmart have recently introduced their first AI policy - which includes which AI tools they use, how they use AI to communicate to clients and recipients of their marketing campaigns.

He also spoke about the importance of how they use AI with clients, and how it can improve the overall outcome of work with those clients. Listen to the full episode here.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

How AI takes the stress out of trips, with Ted at DotDigital

Mon, 14 Jul 2025 11:21:00 +0000

Alix King spoke to Ted at DotDigital about HIS personal use of AI, especially for itineraries for trips - where he's going, what he wants to eat, and things he wants to see and do. AI then puts together an efficient way of pulling all these elements together. Simple!

Alix of course also spoke to Ted about DotDigital's use of AI; how they use it for programme automations and to generate more relevant content - listen to the episode now and meet DotDigital at marketingSHOWCASE!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Trust, ethics and autocues with Jon Mowat, founder of The Hurricane Group

Mon, 14 Jul 2025 11:01:00 +0000

Jon spoke to Alix King that as a video maker, he has been using tools that aren't real for years (CGI, photoshop, cartoon) but fictional human beings instead of a real peeson is where he draws the line.

Jon went on to say that If your personal brand uses AI to have conversations with customers; that's not you, or your personal brand, and it's speaking to prospective clients! People trust in people, and if they have less trust in your brand, it undermines your credibility.

Listen to the whole episode now!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

AI for personalisation with Attila Csak, Conversational Marketing Expert at Leadoo Marketing Technologies

Mon, 14 Jul 2025 10:27:00 +0000

Attila spoke to Alix King about how AI has improved businesses - and marketing.

They discussed how marketers have become familiar with using day-to-day AI, from the inception of regular AI in 2023, to ChatGPT being used by people daily in 2024.

In March 2025 it was announced that there were a BILLION daily queries for ChatGPT, that personalisation is expected for marketers now - and AI is the tool to help them with that.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Curious about AI, with Alicia Torres, Senior Marketing Manager, Force24

Mon, 14 Jul 2025 10:10:00 +0000

Alicia Torres is the Senior Marketing Manager at Force24. She spoke to Alix King about the dreaded subject of AI and if it makes you a lazy marketer or if it benefits business...

Alicia spoke about how much is too much, and how she would never choose to use something to do a job that she could not do herself - and everything tech and tools is a balance.

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Glass half full marketing, with Rae Dixon, Brand Manager at Gattaca

Tue, 08 Jul 2025 16:29:00 +0000

Rae is the Senior Brand Manager at Gattaca, one of the top companies that finds talent for the STEM (Science, Engineering, Technology and Mathematics) industries.

Rae spoke to Alix about the power of POSITIVE marketing, not focusing on the negative. And if marketing reaches everything, from the bread we buy to the holidays we take: why don't we make it about happiness?

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Fibre, relationships and dolphins with Andrew, Marketing Director at the Elevate Group

Thu, 03 Jul 2025 12:32:00 +0000

Andrew is the Group Marketing Director at Elevate, a business connectivity and network provider. He has worked both agency and client side and has a whole load of experience in the industry.

He spoke to James about keeping businesses going with network connectivity, building awareness on internet connections, going against the 'big boy' household names and how building trust and relationships is so important.

he spoke about the challenge of targeting the correct businesses, building their own fibre network, having a solid strategy and a good team.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Key words, conversations and trust issues with Hayley from Hayley Bonnick Marketing

Thu, 03 Jul 2025 12:12:00 +0000

Hayley runs a marketing agency, helping B2B businesses grow.

She spoke to James about her work that includes content marketing, SEO, email marketing and how she has worked with digital agencies, the healthcare industry and manufacturing among others.

They discussed the future of B2B email marketing and how it still gets the best return, especially for consultative narrative. Hayley spoke about acceptance of AI overview and that digital will always evolve - so to embrace it!

Listen to the whole episode for AI chat and more...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Record deals, footie and consistency, with Barnaby Crawshaw, Marketing Manager, PAL Hire.

Thu, 03 Jul 2025 11:55:00 +0000

Barnaby is Marketing Manager at PAL Hire, the 'Deliveroo of construction equipment' - instead of going to different suppliers, construction companies use them as the 'middle man'.

He spoke to James about his target audience, the challenges because they are busy on site or busy in the office - and how he has to make sure that they are constantly visible for this reason.

Barnaby discussed how important SMS marketing is in his industry, how engagement is the new currency, and how AI can help.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Entertainment, story telling and sound with Emma Bilardi, Founder, inthemixr.co.uk

Thu, 03 Jul 2025 11:25:00 +0000

Emma works in the backstage and entertainment space and speaks about how important the 'behind the scenes' operations is, from sound rentals, production designers and green screens.

Emma told James about the technical aspects of events, PR, and product marketing for REALLY specified companies that offer event items (the mic that Kurt Cobain used, the sound desk that Pink Floyd used!) and those that can teach how to use the products...

Listen to what Emma really loves about live events and gigs - and how she would change the fear of AI for her industry.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Bitesize, the Euros and Transformations, with Dan Morehead, Head of SEO at Channel 4

Thu, 03 Jul 2025 10:37:00 +0000

James spoke to Dan about legacy broadcasting, going digital first and a rebuild of just about everything for the channel...

Dan shared about launching the first ever streaming app in the UK, putting SEO at the forefront of the build for a streaming site, and working with everyone from the press, marketing team, editorial and UX - then engineers and technical teams once the project is in full flow.

Listen to this episode for chat about live streaming, SEO and the future of search.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Buying vans, leads and AI, with Jon Dytor, Head of Digital, Close Brothers Merchant Bank

Thu, 03 Jul 2025 10:13:00 +0000

James spoke to Jon about lead generation for merchant banking, gaining leads for the banking teams - and the complexities of targeting the companies who need money lending for specific reasons.

Jon also spoke about the challenges of the strict guidelines, and ensuring that they have to provide the risks, the 'negative' aspects as well as selling a positive financial product!

Listen to the episode for more about marketing in merchant banking (and of course AI)...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Playing with AI (or A up!) and marketing inspiration - with Richard, CEO, The Marketing Optimist

Thu, 03 Jul 2025 10:00:00 +0000

The Marketing Optimist is a digital marketing agency in Leeds - and Richard's team were exhibitors at marketingSHOWCASE Manchester.

Richard spoke to James about the different facets of marketing, how many are becoming bored of AI, and how users need to decide if they're using is at a toy or taking it seriously - use it as a positive tool and for inspiration!

They also spoke about authenticity, the human element and how AI is not going to sound 'Yorkshire'...

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, June 2025

Video MADE the radio star, with Ross Sterne, SUSU Media

Fri, 27 Jun 2025 11:01:00 +0000

Ross is the Video Production Manager of SUSU Media, part of Southampton University. They provide video content for businesses and charities, but also hold video marketing consultation for those still hesitant to dip their toes in the video pool.

Ross spoke to Alix about not being scared of video, and that his mission is to show people that video is NOT technical any more and anyone can do it.

They spoke about the paths to make video easier - and that you will know more about video than you think!

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Content, PR and ponies with Nicky Rudd, Padua Communications

Thu, 26 Jun 2025 16:04:00 +0000

Nicky runs a communication agency in the New Forest that offers PR, strategic marketing, project management and content creation.

She spoke to Alix about offering all comms or one type of comms, the variety of their work and clients they work for - from working with for a data analytics company building their podcast, website, video case studies and brand management, to mentoring staff with marketing at a retail packaging company.

Nicky also spoke about using AI wisely and not being hoodwinked by tools that you do not need!

Listen to the episode to find out more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Association and affiliation with Lee-Ann, from Affiverse

Thu, 26 Jun 2025 15:28:00 +0000

Lee-Ann spoke to Alix about affiliate performance marketing and how it is good for small budgets, how she loves it because its relationship-led.

Lee-Ann explains all about how the affiliation relationship works, how brands can benefit from each other and even get a kickback from it...

Listen to the episode for more on affiliate marketing!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Expressing yourself with marketing, Kordelia, marketing apprentice at Shoots Training

Thu, 26 Jun 2025 14:48:00 +0000

Kordelia spoke to Alix about spending her time thinking of different psychological ways of how to engage with an audience.

She shared how there is too much pressure for further education and how she knows that an apprenticeship is correct for her. She talks about apprenticeships giving here more creative freedom - and how she loves ChatGPT!

Listen for more insights into the world of marketing apprenticeships.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Property and no monotony , with Jennie Fundell from White & Sons

Thu, 26 Jun 2025 14:41:00 +0000

Jennie spoke to Alix about working on newspapers and falling into property marketing...

She spoke about being a one person team, the diversity of the property business and the misconception that the marketing is for the buyers, but Jennie's main job is marketing the business to get people to sell their houses with them.

Listen to the episode to hear more about how estate agents are having to up their game!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Life-altering decisions, with Jade Arnell from Marketing Rebels

Thu, 26 Jun 2025 13:56:00 +0000

Jade spoke to Alix about her incredible journey, from owning a marketing agency, to receiving a life-changing diagnosis, then being so bored she started up another agency providing marketing training, career mentoring, and corporate upskilling that actually works!

From apprenticeships to marketing, Jade discusses why she needed to combine the two...

Listen to the episode to hear about Jade's motivational story and how she is changing the world of marketing training.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

GA4, SEO, Google Ads and more with Becky Woods, Cavendish Consulting

Thu, 26 Jun 2025 13:40:00 +0000

Becky spoke to Alix about her role as digital account director and explains how easy and useful it is to have Google Analytics on your website.

They had a conversation about how in-depth GA4 can be - from seeing why people land on that webpage, why they visit and why they might be leaving.

Listen to the episode to see why your website should have Google Analytics, and which forms of AI Becky uses...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

Clever content strategy with becky Coote, Words 'N' Stuff

Thu, 26 Jun 2025 13:15:00 +0000

Becky spoke to Alix about her journey from social media writing to copywriting for all clients, her variety in subjects - and writing marketing one day and finance the next...

They spoke about how researching is half the job (or most of it!) and if that's done correctly, the words just flow.

Listen to the podcast to find out about how many drafts Becky writes before her final edit, and she explains the importance of Tone of Voice.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/ and hosted by Alix King

Podcast recorded at marketingSHOWCASE Southampton, June 2025

The changing media landscape, with Andrew Kidger, Head of Production at Cravens Creative

Fri, 23 May 2025 04:00:00 +0000

Andrew spoke to James about his eclectic and impressive career; from the executive producer for Premier League rebrand, to working for National Geographic, CBC and more.

James asked him about how the media channels have changed; from 5 tv channels to channels for everything you could possibly think of, and how television and content consumption has changed from a very social experience to individual choices and choosing which platform suits you...

Listen to the podcast to find out about his social media films, radio spots and a children's book for sustainability!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Brand building in hospitality, with Amy Washbourne, Bloom Digitally

Fri, 23 May 2025 02:00:00 +0000

Amy owns her own business, and offers marketing and events services within the hospitality sector.

Amy spoke to James on the podcast about the fact that hospitality affects everyone (even if they don't know it), from restaurants and recipes to drinking and socialising!

James asked her about learning marketing on the job, how hospitality has suffered in the last few years and had to find its feet. He also asked about going from a client just wanting Instagram management - to menu overhauls, launching client events and a whole marketing overhaul to improve the business!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

Implementing AI - LIVE podcast with Helena Rudd, Marketing Director, Rudd Group

Fri, 23 May 2025 01:00:00 +0000

Competing with the big boys and She Sheds!

Helena Rudd is the Marketing Director, an independent family business that provides game machining equipment and more to the hospitality industry.

Helena spoke to James on the LIVE podcast about the benefits of a small family team, being able to make quick decisions and no red tape. She also spoke about AI in marketing, and how she has embraced AI, from low level chatbots and Chat GPT to creating AI models for data personalisation.

Oh, and also how they are competing with the corporate big boys...and winning!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Newcastle, May 2025

The future of SEO - LIVE podcast with Elliot Stanion, Head of SEO at SEO Works

Fri, 02 May 2025 05:07:00 +0000

How SEO shouldn't be limited by time or budget...

Elliot spoke with James about scaling SEO strategy for your particular circumstance, and re-placing your efforts according to your budget and resource.

And trends for SEO and PPC? You'll have to listen to the podcast to find out Elliot's take on what to watch out for over the next 12 months...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Liverpool, April 2025

The secret seventh tactic, LIVE with Steve Jenkins, Head of Product Marketing at DotDigital

Fri, 02 May 2025 05:06:00 +0000

Steve spoke to James on the LIVE podcast about his seminar, marketing tactics companies should be using right now - and what his secret seventh would be!

It may not be what you thought - he loves Whattsap as a marketing channel and how it integrates into a marketing strategy. How it encourages conversation, it's already a comfortable tool and how it doesn't involve much cynicism.

Steve answered your questions. Find out which brands Steve admires and more...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Liverpool, April 2025

The rollercoaster of recruitment, with Alexis, Director at Herd Digital

Fri, 02 May 2025 05:05:00 +0000

Alexis spoke to James about how the world of recruitment changes so quickly and how it is very difficult to predict what the future brings...will we change what our children study in school to get ready for employment?

He spoke about how recruitment has changed over the last few years; from COVID and loss of jobs to the power change from candidate to employer - and the introduction of admin tasks to Ai or outsourcing.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Liverpool, April 2025

LIVE podcast - Gemini and other Ai tools with Manni, CEO of Bobble Digital

Fri, 02 May 2025 05:04:00 +0000

Which Ai tools are best to use? How do we know which to invest in? Is it going to take our jobs?

Manni , CEO of Bobble Digital performed a live podcast at Aintree, Liverpool and spoke to James about when AI isn't actually AI and actually improved automation, the top three AI tools that are out there, and Manni's favourite, which he uses on a day-to-day basis.

...and how one is so good, he forgets he is talking to AI!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Liverpool, April 2025

Choosing marketing with Emma Green, marketing and communications manager, University of Liverpool

Fri, 02 May 2025 05:03:00 +0000

Getting thrown in at the marketing deep end and surviving...in a slightly different marketing world!

Emma spoke to James about her career journey, from working in continental and Christmas markets to Universities! And how marketing for her isn't a 'hard sell' but slightly softer, and enjoyable as she deals with so many different audiences, from local councils and authorities to local businesses and funders.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Liverpool, April 2025

Being bold in Marketing, LIVE podcast with Dan Roche, CMO of Workbooks

Fri, 02 May 2025 05:02:00 +0000

How often do you stand out from the crowd in the marketing world? Change the voice. Change the messaging. Be advertising focused.

Dan Roche, CMO of Workbooks spoke to James about using the Minions (yes, the yellow guys) to showcase the organisational skill of CRM systems! He ask spoke about why CRM implementations fail - because of the disconnect between what the customer wants, and what the vendor can supply.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Liverpool, April 2025

From Billions to Zero - with Chris Nightingale, Can-Do Digital Marketing

Fri, 02 May 2025 05:01:00 +0000

What does it feel like to go from a billion dollar company to going out on your own?

Chris spoke to James on the podcast about a huge change in his career; from performance marketing for online giant AO, to working for himself. He speaks about the difference in working with huge team on campaigns to a completely different strategy for fuelling client retention - while learning how to run a business, operations and using AI to help grow customers!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Liverpool, April 2025

The power of social media with Manisha Chauhan, Marketing & Comms Officer at Lichfield Garrick Theatre & Studio

Tue, 08 Apr 2025 04:11:00 +0000

Organic social media, press relations, website updates, branding and all things marketing for a theatre and studio.

Manisha spoke to James on the podcast about the joy of working with artists and creative people, marketing for theatre and a diverse selection of shows. And also promoting upcoming shows, aiding the show's production company if they don't have their own marketing team...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

All things SEO with Hollie Denning, Performance Marketing Manager at Biocare

Tue, 08 Apr 2025 04:10:00 +0000

Performance marketing for supplements using PPC, SEO and AI - and using all tools for sales on socials.

Hollie spoke to James on the podcast about a change in the crossroads of marketing, what led her to the role of SEO in marketing and fully immersing herself in educational events linked to SEO, in-house marketing and being SEO-friendly!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

Marketing to a deaf community, with Sophie Kang, Sales and Marketing Manager, Signs Solutions

Tue, 08 Apr 2025 04:09:00 +0000

Learning about a unique channel; a British sign language interpreting agency, specialising in all forms of non-verbal communications supporting the deaf and hard of hearing.

Sophie spoke to James on the podcast about not just translating BSL (British Sign Language), but using all types of tools for deaf people and using different forms of visual content for marketing to the deaf community. They discuss tools for everyday tasks such as making calls to the doctors, an online BSL translating service and encouraging digital communication such as Whattsap.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

Agency vs In-house Marketing with Lynsey Bienati, Head of Marketing at Mobility in Motion

Tue, 08 Apr 2025 04:08:00 +0000

Fish tanks, underwater cameras and engagement - event life while working for an agency!

Making the move from agency life to in-house and how to scratch the itch of new pathways and taking skill sets with you. Lynsey spoke to James on the podcast about only being 5 weeks in to her role and the advice she would give to people at a career crossroads.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

Tricks of the trade with Roman Brezovsky, Head of Marketing at Oakmans Estate Agents

Tue, 08 Apr 2025 04:06:00 +0000

The technique of selling property to those that aren't in the market...

Roman spoke to James on the podcast about how estate agency is much more than buying and selling property - its about educating, using marketing techniques and tools for reaching a much a wider audience! Photography, descriptions, grammar and social media should NOT be overlooked.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

How to achieve growth with limited budget, Tom Newbould, CMO at Timeline

Tue, 08 Apr 2025 04:05:00 +0000

Marketing for financial technology, making the most of budgets and 'selling it' to the executive team and the CEO - and proving success to the C suite!

Tom spoke to James on the podcast about starting out with no marketing department, growing the marketing side of the business, and setting the foundations of a desired marketing team and its goals!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

Selling college space with Chris Marks, Senior Marketing Manager at Malvern College

Tue, 08 Apr 2025 04:04:00 +0000

When is a college not a college? When the buildings and its surroundings have so much more potential than just a place for further education...

Chris spoke to James on the podcast about the complexities of marketing for the college, set in 250 acres, OUT of term time. Some residential, some purely educational, some to utilise the traditional 1800s buildings for filming purposes and more!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

A deep dive into salaries with Anna Smith, Recruitment Director at Beyond the Book

Tue, 08 Apr 2025 04:03:00 +0000

Is a salary still top of the list? With post-covid expectations such as flexibility, WFH and the ethics of a company, is there not such a pressure to offer the top salary to candidates? How can someone approach asking for a pay rise?

Anna spoke to James on the LIVE podcast about the changeable world of recruitment coming out of Covid, how salaries never really change - people need to paid fairly, keep them satisfied, and attractive enough to stay with the company. BUT also with the rise in the cost of living, junior to middleweight positions need to reflect that.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

Merging sales and marketing, with Oliver Turkman, Marketing Manager at Apton Partitioning

Tue, 08 Apr 2025 04:02:00 +0000

Is there a crossover when it comes to sales and marketing? Oliver shared his professional story about how he originally thought he wanted to immerse himself in sales, but found - and is glad he stuck to - marketing in manufacturing.

Oliver spoke to James about the similarities and differences between sales and marketing, how data is imperative for both - and how marketing actually gives him more freedom and flexibility when it comes to promoting the business.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

Starting socials from scratch, with MJ and Louise from Angela Accounting

Tue, 08 Apr 2025 04:01:00 +0000

It's a daunting task to start marketing for a business from scratch...where do you start? What do you want to achieve? How well known are you in the area and how do you reach out to your desired audience?

MJ from Angela Accounting spoke to James at marketingSHOWCASE Villa Park about being thrown in the deep end, brilliant open rates and moving away from the normal perception of accounting...

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, April 2025

The importance of brand building with Steve Kelly, Senior Director, Cora Homes

Sat, 22 Mar 2025 04:06:00 +0000

How important are brands to the consumer? Steve Kelly from Cora housebuilder speaks about the lack of focus on the customer experience, how housebuilding tends to focus on the builder, or the estate agent - and how that needs to change. His role in merging sales, marketing and customer experience is doing just that.

And how has Steve taken his experience of head of marketing of Harley-Davidson to a completely different market? James speaks with Steve about the similarities with brands... it's all about their needs, their wants. Hear how Steve took his experience from a classic lifestyle brand to the housing market with brand storytelling and emotional connection.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE London, March 2025

The rise of events in marketing, with Gina Kay, Mash Media

Sat, 22 Mar 2025 04:05:00 +0000

When we talk about marketing trends, we talk about websites, social media, podcasts...but marketing events seem to get pushed to the side. Gina from Mash Media event management company talks about the recent rise in the events for the marketing industry.

Marketing budgets are decreasing, but within that, event budgets are increasing...this episode James speaks with Gina about the importance of live events, the face-to-face engagement and how it is such an effective tool for marketers. And how brands should have live podcasts at events to really capture their audience!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE London, March 2025

Where to focus your MarTech investment, with Charlie Nicholls, Dexata

Sat, 22 Mar 2025 04:04:00 +0000

There is a huge amount of MarTech out there for marketers. For some it can be very overwhelming and sometimes confusing - have you invested in the correct tools? Do you use them enough? James speaks with Charlie about the growing investment of MarTech, and how to cut through the noise.

In this episode, Charlie speaks with James about the need for leveraging value from the tools that you have already invested...and before marketing teams think about the 'next best thing' such as AI, focus on what tools you already have and how to fully utilise your MarTech investment.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Is AI really coming for your jobs with Adela Cepoi of OrangeDoor

Sat, 22 Mar 2025 04:03:00 +0000

AI is taking over every conversation, especially for marketers. Adela talks about how adopting these tools and implementing them into your everyday marketing practice is important and should be considered. Are you implementing AI as part of your strategies just yet? If not... don't fall behind.

As marketers, we have many AI tools at our fingertips. In this episode, James speaks with Becky about her role as marketing manager and how others can utilise AI and digital tools to complement their marketing strategies, not take over.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE London, March 2025

LIVE PODCAST: Discussing their challenges & inspirations with Lauren Juster, The Folio Society

Sat, 22 Mar 2025 04:02:00 +0000

In this podcast episode, Marketing Director Lauren Juster from the Folio Society discusses the critical role of strong creative and storytelling in building a compelling website. She shares insights into how a well-crafted narrative can engage visitors and create an emotional connection with a brand. Lauren also highlights the challenges of maintaining consistency while evolving creative strategies to stay relevant in a competitive market.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Twickenham, March 2025

How no budget doesn't mean no marketing with Fran Roberts, Reaktion Books

Sat, 22 Mar 2025 04:01:00 +0000

Fran Roberts of Reaktion Books dives into the art of marketing with a limited budget, offering practical advice for small businesses. This episode focuses in on utilizing low-cost digital tools, organic social media growth, and word-of-mouth strategies to maximize visibility. The conversation also covers the importance of building a strong brand identity and nurturing customer relationships to generate long-term success.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Twickenham, March 2025

Not fighting with AI with Becky Stables, Catalyst

Wed, 26 Feb 2025 04:10:00 +0000

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025

LIVE PODCAST: Remmy, Marketing Mentor, Monash Business School.

Wed, 26 Feb 2025 04:09:00 +0000

In front of a live audience, James discusses with Remmy how we can learn from the marketing strategies of Nike, and how it has evolved its brand to stay relevant to their audience through storytelling.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025

Doing it for the kids, with Nicole Teran, SAAF Education

Wed, 26 Feb 2025 04:08:00 +0000

Marketing in education: how content marketing is working alongside the growing educational sector and how educating others through marketing can ensure a better future for children.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025

Personalisation or BUST with Helen, Loadhog

Wed, 26 Feb 2025 04:07:00 +0000

Personalisation or BUST: James speaks with marketing manager Helen about the importance of personalisation in marketing; how to utilise data to target your audience with who the individual is, what their aspirations are as a business and how CRMs can organise that data to streamline the marketing process.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025

LIVE PODCAST: Small teams and tech with Mai Mai, Commercial Director, The Curve

Wed, 26 Feb 2025 04:06:00 +0000

Small teams and tech: James speaks with Mai Mai about how to navigate the balance between using AI, digital and software tools in marketing - and not to go with all the latest trends.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025

Solo Imposter syndrome with Kirsty, CCG Event Caterers

Wed, 26 Feb 2025 04:05:00 +0000

Going solo: James speaks to Kirsty about marketing in hospitality, the highs and lows of being the only person in your team, imposter syndrome and the challenges of writing for a broad audience.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025

Marketing as a one-person army with Katie Andrews, cbe+

Wed, 26 Feb 2025 04:04:00 +0000

Many marketers face the challenges of running the entire marketing function on their own. In this episode James sits down with Katie to discuss how to leverage tools, technology and strategies to accomplish the job of many, on your own!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025

LIVE PODCAST: Using AI With Confidence, Alex Hodgson, One2Call

Wed, 26 Feb 2025 04:03:00 +0000

In front of a live audience we discuss AI and in particular the security concerns as it becomes more common place in all our roles.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025

Challenges in marketing with Katie Barber

Wed, 26 Feb 2025 04:02:00 +0000

We get down to the gritty details of the biggest challenges marketers are facing with agency owner Katie Barber.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025

Marketing & MMA with Dominic Gibbs from Caged Steel

Wed, 26 Feb 2025 04:01:00 +0000

As marketers, what can we learn from combat sports? James sits down with CEO of MMA promotion Caged Steel, Dominic Gibbs to discuss the business how they attract crowds and what all marketers can take from the fight world!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2025

Do you reply to social comments? with Emma Raferty

Wed, 04 Dec 2024 04:06:00 +0000

In this episode we sit down with Emma, CMO of Aire Logic to discuss the hidden value of social media comments.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester December 2024.

LIVE PODCAST: You need to rebrand… NOW

Wed, 04 Dec 2024 04:05:00 +0000

Brand's a funny thing. Unlike most of our other channels and campaigns, it's almost totally immeasurable. So how if we can't see if it's working or not can we decide if it's in need of a little TLC or a serious overhaul. In this episode of our LIVE podcast recorded at The Etihad, we hear from Founder of Canny Creative, Tony Hardy as he shares his wisdom on rebranding, when it's required and some key things to consider if you do decide to do it.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester December 2024.

Obtaining quality web traffic with Gaile Yeung

Wed, 04 Dec 2024 04:04:00 +0000

In this episode we hear from Gaile Marketing Manager at The Growth Company after our keynote on why quality leads are getting harder to acquire.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester December 2024.

LIVE PODCAST: How to market "Boring" products

Wed, 04 Dec 2024 04:03:00 +0000

If I told you a heated skirting board manufacturer based in Atherton has the blueprint to grow their social media to 5 million views a month, would I have your attention? In this LIVE episode recorded at our Manchester show, we sit down with Ethan Wadsworth, their Sales and Marketing director to chat about everything from their appearance on Dragons Den to growing a serious social media following.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester December 2024.

Data x Technology = marketing dominance with Patrick Reardon-Morgan

Wed, 04 Dec 2024 04:02:00 +0000

Patrick, Marketing Manager at BT, sat down for this most recent episode after one of our keynote talks discussing data and technology and how to use it to your advantage.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester December 2024.

LIVE PODCAST: Brands that smash social media

Wed, 04 Dec 2024 04:01:00 +0000

When it comes to social media, there are some brands that just get it right (and some that really don't!). In this LIVE episode of our podcast recorded in Manchester, we're joined by MarTech founder and social media guru, James Urquhart who chats through examples of brands that nail their social media campaigns and breaks down how we as marketers can pull some of that success into our campaigns

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester December 2024.

The resistance to AI, Hope Nwaiwu and James Crossland

Mon, 25 Nov 2024 04:08:00 +0000

"fresh off the stage" keynote speaker James Crossland sits down with one of our visitors Hope Nwaiwu, Marketing Manager at Bibby Financial Services to discuss marketing automation, AI and how we can work together in harmony.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

Efficiency in creativity with Lauren and Jordan

Mon, 25 Nov 2024 04:07:00 +0000

Lauren Colbeck is the CMO of Peppermint Technology and on this episode of our podcast she sits down with our host, James and keynote speaker Jordan Pincombe, fresh off the back of his talk on how marketers can streamline their creative processes across their marketing department.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

LIVE PODCAST: Linkedin Masterclass with Manni Singh, Bobble Digital

Mon, 25 Nov 2024 04:06:00 +0000

In this episode, recorded in front of an audience of marketers at our Birmingham show, we discussed the keys to getting ahead on Linkedin with CEO and founder of Bobble Digital, Manni Singh.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

What's on a marketers agenda in 2024 with WebBox

Mon, 25 Nov 2024 04:05:00 +0000

Will and Sean head-up the team at leading agency WebBox, they speak to 1000's of marketers at events such as ours. In this episode they discuss the most common questions they are asked by marketers at the minute.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

SEO has changed with Kate Hunter, RSK

Mon, 25 Nov 2024 04:04:00 +0000

Kate is the marketing manager of environmental behemoth RSK and fresh of the back one of our SEO talks, discusses what she learned and how it challenged what she knew before attending.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

LIVE PODCAST: Black Friday with Ash Ali, Sainsbury's

Mon, 25 Nov 2024 04:03:00 +0000

Black Friday is one of the biggest dates in the calendar for a marketer. We were lucky to get 10 minutes to breakdown the keys to a successful Black Friday campaign with Marketing Manager of Sainsbury's Bank, Ash Ali. Recorded in front of a live audience at our Birmingham show.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

Seeing the bigger picture with Oliver Turkman, Apton

Mon, 25 Nov 2024 04:02:00 +0000

Off the back of one of our talks on marketing strategy and running an effective marketing department, we chatted to Oliver Turkman who's the marketing manager of B2B company Apton Partitioning.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

LIVE: A podcast about podcasting with James Urquhart, Rupert

Mon, 25 Nov 2024 04:01:00 +0000

We truly believe the power of podcasting for business is phenomenal. At a basic level having a podcast in your business, however niche, is a content powerhouse that can feed other channels of your marketing mix. In this episode, recorded in front of a live audience, we have two serial podcasters, both called James, to discuss key tips.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

How does your brand sound? with Jo from Whitehead Ross

Wed, 23 Oct 2024 04:03:00 +0000

Jo Thompson, Marketing Manager, Whitehead Ross who are mid-website build, shares their insights and keys to getting that right alongside what they learned in a seminar regarding audio marketing.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Bristol 2024.

The TRUTH of Google Analytics with Georgia from Synertec

Wed, 23 Oct 2024 04:02:00 +0000

Georgia Duddridge, UX/UI Designer, Synertec shares with us, live from our Bristol event, the keys to designing a brilliant website.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Bristol 2024.

Events, events, events... with Nicky from SC Group

Wed, 23 Oct 2024 04:01:00 +0000

Nicky Yeoman, Head of Marketing, SC Group sits down with James in The Studio at our Bristol event to discuss the challenges and opportunities around events and exhibiting.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Bristol 2024.

Why do Ryanair smash social media with James and Naquita

Wed, 23 Oct 2024 04:00:00 +0000

We're joined by Naquita Lloyd-Edwards, Engagement Officer from Whitehead Ross and our keynote speaker James Urquhart, Founder of Rupert as we discuss making the most of the comment section on social media.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Bristol 2024.

"Rubbish" Trends in Marketing with Carrie from Yorwaste

Wed, 09 Oct 2024 04:04:00 +0000

We're joined by Carrie Garvey who looks after the marketing at Yorwaste. She chats about following trends in marketing... the good, the bad and the ugly.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds 2024.

Making the most from Comments on Social Media with Liam from Pennyappeal

Wed, 09 Oct 2024 04:03:00 +0000

Liam Mould works on Social Media for Pennyappeal who are a charity that provide poverty relief across Asia, The Middle East and Africa, he shares his thoughts on how to make the most of the comments section on social media.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds 2024.

The 7 Deadly Sins of a Marketing Department with Adam and Chelsi

Wed, 09 Oct 2024 04:02:00 +0000

We sit down together Chelsi Smith, Marketing Officer from Steeper alongside Adam Oldfield, CEO of Force24 fresh of Adam's keynote at our Leeds event and the "7 deadly sins of a marketing department".

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Leeds 2024.

Data, cookies and sensitivity with Holly Leech from Mind

Wed, 18 Sep 2024 04:01:00 +0000

We sit down with Holly who is the Digital Marketing Experience Manager from Mind the mental health charity. We talk about the "mental health spike" and how the marketing team behind the charity plan and operate day to day.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Tottenham Hotspur 2024.

Marketing a charity with Helen Donkin, Henshaws

Wed, 03 Jul 2024 04:03:00 +0000

Join us for a really interesting conversation with Helen Donkin about her role as Head of Marketing at Henshaws.

We dig into what it's like to promote the work of a charity, and Helen's journey into her current role, and more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Old Trafford 2024.

How Manchester City use data from the pitch in their marketing

Wed, 03 Jul 2024 04:02:00 +0000

We chat to Ming from Manchester City about his role as Digital Analytics Manager.

He gives some amazing insights into how the club use data and the scale of communicating with a worldwide fanbase.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Old Trafford 2024.

Nailing a niche audience with Jon Dytor, Close Brothers Asset Finance

Wed, 03 Jul 2024 04:00:00 +0000

Jon visits our studio at marketingSHOWCASE Old Trafford to tell us more about Close Brothers Asset Finance.

How do you market something with such a specific audience?

And Jon reveals what he'd like to change about the marketing world.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Old Trafford 2024.

120 emails a day... How to stand out with Adam Oldfield, Force24

Mon, 24 Jun 2024 04:04:00 +0000

Adam is CEO at Force24 based in Leeds and shares some amazing insights on his approach to key marketing challenges like email and automation.

If you're looking for a fresh perspective on the things you're doing every day, this is the perfect starting point.

Find out more about Force24's awesome work at https://force24.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Southampton 2024.

Simplifying the complex with Helen Freeston, Paris Smith

Mon, 24 Jun 2024 04:03:00 +0000

We're joined by Helen Freeston who is Marketing Director at Paris Smith, a full service law firm with offices in Southampton and Winchester.

Helen shares her thoughts on how to market services which are often quite complex and why she believes so strongly in getting out and meeting people.

Find out more about Paris Smith at https://parissmith.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Southampton 2024.

Rebranding with Nic Chambers-Parkes, HCRG Care Group

Mon, 24 Jun 2024 04:02:00 +0000

Nic recently oversaw a complex and length rebranding process in his role as Director of Group Marketing at HCRG Care Group.

He joins us for a chat about that process, the reasons behind the changes, and the processes they used.

Find out more about HCRG Care Group at https://www.hcrgcaregroup.com/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Southampton 2024.

Talking about podcasts on a podcast... with Hugh Murray, Global

Mon, 24 Jun 2024 04:01:00 +0000

Global is a huge player in the marketing and digital space, with a giant footprint spanning several platforms.

Regional Managing Director Hugh Murray joins us at marketingSHOWCASE in Southampton to take a look into their business.

Hugh reflects on how things have changed during his time working in the media and takes a little peek into the future as well.

Find out more about Global at https://global.com/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Southampton 2024.

Straight-talking, no-nonsense marketing advice from Jade Arnell, Rebellion Marketing

Fri, 07 Jun 2024 04:09:00 +0000

Jade gives her thoughts on the opportunities and challenges in marketing right now, as well as a bit of talk about condoms. Kind of.

Find out more about Rebellion Marketing at https://rebellionmarketing.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Nottingham 2024.

Marketing is like a box of chocolates... with Emily Merrick, World of Sweets

Fri, 07 Jun 2024 04:08:00 +0000

Sweets are great, right? So marketing them must be a breeze?

Emily joins us to tell us what it's really like, what the challenges are, and her take on the wider world of marketing in 2024.

Find out more about World of Sweets at https://www.worldofsweets.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Nottingham 2024.

The challenges in marketing a Council with Kamila Sheldon, Haringey Council

Fri, 07 Jun 2024 04:07:00 +0000

What's it like working in marketing for a local authority?

Kamila joins us to give us an insight along her her thoughts on challenges in marketing right now.

Find out more about Haringey Council at https://new.haringey.gov.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Nottingham 2024.

Marketing Apprenticeships with Kasim Usman, Workpays

Fri, 07 Jun 2024 04:06:00 +0000

Kasim is Marketing Manager at training provider Workpays and tells us about his path into the role and why he's so passionate about helping apprentices.

Find out more about Workpays at https://www.workpays.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Nottingham 2024.

Big marketing teams vs single person departments with Andrea Williams, Retail Assist

Fri, 07 Jun 2024 04:05:00 +0000

Andrea tells us how she approaches marketing at Retail Assist, as well as how things have changed during her time at the company.

Find out more about Retail Assist at https://retail-assist.com/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Nottingham 2024.

Segmentation, personalisation and more with Michelle Cox, Kempston Controls

Fri, 07 Jun 2024 04:04:00 +0000

Michelle is Group Marketing Manager at Kempston Controls and gives us her take on how to go about marketing something which is a little more on the complicated side of things.

Find out more about Kempston Controls at https://www.kempstoncontrols.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Nottingham 2024.

The balance between long term planning and responsive marketing with Laura Donnelly, West Midlands Trains

Fri, 07 Jun 2024 04:03:00 +0000

Choo choo, our latest podcast is pulling in... featuring Laura from West Midlands Trains.

We talk about how they balance key messages with responsive marketing due to the nature of public transport and James tries to wangle an invite to 'train control'.

Find out more about West Midlands Trains at https://www.westmidlandsrailway.co.uk/ and https://www.londonnorthwesternrailway.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Nottingham 2024.

Sensitive marketing with Michael Younger, Rainbows Hospice for Children and Young People

Fri, 07 Jun 2024 04:01:00 +0000

We take a look at a slightly different side of marketing, with Michael. He tells us all about the work of the Rainbows Hospice and they approach their often quite sensitive marketing output.

Find out more about the Hospice at https://www.rainbows.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Nottingham 2024.

Marketing in football is crazy... with Matt Dainty, Plymouth Argyle

Thu, 06 Jun 2024 04:04:00 +0000

Working for a football club must be great, right? Well we find out from Matt, who explains why marketing in football is different to marketing in pretty much any industry.

Spoiler alert: Plymouth DIDN'T get relegated.

Find out more about the club at https://www.pafc.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

Website trends with Will Roberts, WebBox

Thu, 06 Jun 2024 04:03:00 +0000

We catch up with WebBox Managing Director Will Roberts to learn about their work and how he sees web trends changing and developing this year.

Find out more about WebBox at https://www.webbox.digital/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

Content Marketing: what's hot and what's not with Priya Khaira-Hanks, OneAdvanced

Thu, 06 Jun 2024 04:02:00 +0000

Priya tells us more about the work of OneAdvanced and her role as Senior Content Executive. There's a lot of talk about content marketing and what is working - and what isn't - in 2024.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

Find out more about OneAdvanced at https://www.oneadvanced.com/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

Social media masterclass with Abhi Punj, AECOM

Thu, 06 Jun 2024 04:01:00 +0000

Abhi gives us the lowdown on AECOM as well as sharing her opinions on marketing channels, social media, strategy and loads more.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

Find out more about AECOM at https://aecom.com/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham 2024.

Affordable TV Advertising with Nick Marsland, Adsmart from Sky

Wed, 05 Jun 2024 04:08:00 +0000

Nick Marsland tells us about a platform you may not have considered before, Adsmart from Sky, and the marketing potential is gives businesses.

Find out more about Adsmart at https://www.adsmartfromsky.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield 2024.

Social is king with Owen and Nathan, The Social Co

Wed, 05 Jun 2024 04:07:00 +0000

Owen and Nathan from The Social Co talk all things marketing and social media.

And beards, lots of beards.

Find out more about The Social Co at https://thesocialco.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield 2024.

The next big thing in marketing with Luke McCreery, Dotdigital

Wed, 05 Jun 2024 04:06:00 +0000

Our next episode sees us grab a chat with Luke from Dotdigital. What does he think is the next big thing in marketing?

Find out more about Dotdigital at https://dotdigital.com/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield 2024.

Email. Is it dead? With Richard Wall, Spotler

Wed, 05 Jun 2024 04:05:00 +0000

Richard joins us for a chat about Spotler as well as the wider marketing world, with a particular focus of course on email.

Find out more about Spotler at https://spotler.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield 2024.

Who's sparky? With Colleen Kelly, Trio Media

Wed, 05 Jun 2024 04:04:00 +0000

Colleen tells us all about the Trio Media and perhaps just as importantly, she introduces us to the one and only Sparky.

Find out more about Trio Media at https://trio-media.co.uk/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield 2024.

Predictions: Marketing trends with James Crossland, Formus Pro

Wed, 05 Jun 2024 04:03:00 +0000

James tells us more about Formus Pro and their services, along with his predictions for marketing trends through the year.

Find out more about Formus Pro at https://www.formuspro.com/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield 2024.

Predictions: SEO with Mani Singh, Bobble Digital

Wed, 05 Jun 2024 04:02:00 +0000

We grabbed a quick chat with Mr Bobble himself to find out more about his work and predictions for SEO and marketing trends in 2024.

Find out more about Bobble Digital at https://bobbledigital.com/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield 2024.

Sustainability in marketing with Tom Maskill, Webmart

Wed, 05 Jun 2024 04:01:00 +0000

Our first episode of marketingSHOWCASE is with Tom Maskill from Webmart.

We chat about this year's trends in tech and marketing among other things.

Find out more about Webmart at https://www.webmartuk.com/

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced and hosted by James Marriott from our podcast partners Sound Media: https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield 2024.

marketingSHOWCASE: The Podcast

Mon, 03 Jun 2024 04:00:00 +0000

A quick introduction to the marketingSHOWCASE podcast.

marketingSHOWCASE

Student engagement, trends and Nandos, with Oli Ross, Head of Partnerships of SubTV

Beyond the open day: Gen z, data laws, and brand with Matt McDonald, Senior Marketing Lead at the University of Huddersfield.

The challenge of strategic evolution & scaling, with Alex Hodgson, Marketing Manager at One2Call

Security, Strategy, and Solicitors - with Susan Wilkinson, Marketing Manager at Rothera Bray Law Firm

The impact of an external environment on marketing, with Cheska Hardie, Radio.co

Speed VS authenticity with Guy Woodcock, Marketing Manager, GJD

Standing Out in a Noisy World, with Jordan Yates, Creative Director, Studio Antigravity

Staying resilient in a busy marketing world with Laura Donnelly, Head of Marketing, London Northwestern and West Midlands Railways

The importance of a strong website with Lauren Satchwell, Head of Marketing, Rimm Sustainability

Authenticity in marketing - putting people first, with Michael Younger, Treetops Hospice

Building communities in the age of AI, with Samantha Goodwin, Headstar - a specialist finance recruitment consultancy

Exploring the gap between access and expertise in the age of AI, with Rosie from Squire Patton Boggs

Why B2B marketing needs to be personable, with Megan Brink, the Harworth Group

Importance of sustainability in marketing

How to become a one person marketing machine

Challenges of purpose-driven communications on digital platforms where memes and more extreme content garner the most attention

The future of search, with Ben Foster, CEO, The SEO Works

Big changes in content and search with Claire Daniels, CEO, Trio Media

Ideation, frameworks and AI research boards with Tom Maskill, COO at Webmart

How AI takes the stress out of trips, with Ted at DotDigital

Trust, ethics and autocues with Jon Mowat, founder of The Hurricane Group

AI for personalisation with Attila Csak, Conversational Marketing Expert at Leadoo Marketing Technologies

Curious about AI, with Alicia Torres, Senior Marketing Manager, Force24

Glass half full marketing, with Rae Dixon, Brand Manager at Gattaca

Fibre, relationships and dolphins with Andrew, Marketing Director at the Elevate Group

Key words, conversations and trust issues with Hayley from Hayley Bonnick Marketing

Record deals, footie and consistency, with Barnaby Crawshaw, Marketing Manager, PAL Hire.

Entertainment, story telling and sound with Emma Bilardi, Founder, inthemixr.co.uk

Bitesize, the Euros and Transformations, with Dan Morehead, Head of SEO at Channel 4

Buying vans, leads and AI, with Jon Dytor, Head of Digital, Close Brothers Merchant Bank

Playing with AI (or A up!) and marketing inspiration - with Richard, CEO, The Marketing Optimist

Video MADE the radio star, with Ross Sterne, SUSU Media

Content, PR and ponies with Nicky Rudd, Padua Communications

Association and affiliation with Lee-Ann, from Affiverse

Expressing yourself with marketing, Kordelia, marketing apprentice at Shoots Training

Property and no monotony , with Jennie Fundell from White & Sons

Life-altering decisions, with Jade Arnell from Marketing Rebels

GA4, SEO, Google Ads and more with Becky Woods, Cavendish Consulting

Clever content strategy with becky Coote, Words 'N' Stuff

The changing media landscape, with Andrew Kidger, Head of Production at Cravens Creative

Brand building in hospitality, with Amy Washbourne, Bloom Digitally

Implementing AI - LIVE podcast with Helena Rudd, Marketing Director, Rudd Group

The future of SEO - LIVE podcast with Elliot Stanion, Head of SEO at SEO Works

The secret seventh tactic, LIVE with Steve Jenkins, Head of Product Marketing at DotDigital

The rollercoaster of recruitment, with Alexis, Director at Herd Digital

LIVE podcast - Gemini and other Ai tools with Manni, CEO of Bobble Digital

Choosing marketing with Emma Green, marketing and communications manager, University of Liverpool

Being bold in Marketing, LIVE podcast with Dan Roche, CMO of Workbooks

From Billions to Zero - with Chris Nightingale, Can-Do Digital Marketing

The power of social media with Manisha Chauhan, Marketing & Comms Officer at Lichfield Garrick Theatre & Studio

All things SEO with Hollie Denning​​​​, Performance Marketing Manager at Biocare

Marketing to a deaf community, with Sophie Kang, Sales and Marketing Manager, Signs Solutions

Agency vs In-house Marketing with Lynsey Bienati, Head of Marketing at Mobility in Motion

Tricks of the trade with Roman Brezovsky, Head of Marketing at Oakmans Estate Agents

How to achieve growth with limited budget, Tom Newbould, CMO at Timeline

Selling college space with Chris Marks, Senior Marketing Manager at Malvern College

A deep dive into salaries with Anna Smith, Recruitment Director at Beyond the Book

Merging sales and marketing, with Oliver Turkman, Marketing Manager at Apton Partitioning

Starting socials from scratch, with MJ and Louise from Angela Accounting

The importance of brand building with Steve Kelly, Senior Director, Cora Homes

The rise of events in marketing, with Gina Kay, Mash Media

Where to focus your MarTech investment, with Charlie Nicholls, Dexata

Is AI really coming for your jobs with Adela Cepoi of OrangeDoor

LIVE PODCAST: Discussing their challenges & inspirations with Lauren Juster, The Folio Society

How no budget doesn't mean no marketing with Fran Roberts, Reaktion Books

Not fighting with AI with Becky Stables, Catalyst

LIVE PODCAST: Remmy, Marketing Mentor, Monash Business School.

Doing it for the kids, with Nicole Teran, SAAF Education

Personalisation or BUST with Helen, Loadhog

LIVE PODCAST: Small teams and tech with Mai Mai, Commercial Director, The Curve

Solo Imposter syndrome with Kirsty, CCG Event Caterers

Marketing as a one-person army with Katie Andrews, cbe+

LIVE PODCAST: Using AI With Confidence, Alex Hodgson, One2Call

Challenges in marketing with Katie Barber

Marketing & MMA with Dominic Gibbs from Caged Steel

Do you reply to social comments? with Emma Raferty

LIVE PODCAST: You need to rebrand… NOW

Obtaining quality web traffic with Gaile Yeung

LIVE PODCAST: How to market "Boring" products

All things SEO with Hollie Denning, Performance Marketing Manager at Biocare