Marketing Talks by OSB

Marketing in 2026

Mon, 05 Jan 2026 09:00:00 +0200

What will Marketing look like in 2026? 🤔

We asked expert Sabine Zeid, Marketing Graduate Student, to join us on #MarketingTalks to help us look into the crystal ball. The world of marketing moves fast, and Sabine is here to make sure you’re prepared for the next big shift.

In this episode, we explore:

🎯 The rise of hyper-personalized experiences.
🤖 How 2026 is shifting the "Human vs. AI" balance.
📊 The metrics that will actually matter next year.

Get the blueprint for 2026. 🎧 Listen to the full episode on Spotify!

PR Crises 2025

Mon, 05 Jan 2026 09:00:00 +0200

2025 has been a wild ride for brands.

We’re sitting down with Taline Rawas Kalaagi, OSB Marketing student, on #MarketingTalks to audit the biggest PR fires of the year. Whether it’s a viral event gone wrong or a campaign that missed the mark, we’re uncovering the lessons behind the labels.

Don't let your brand be the next case study. Tune in on Spotify NOW!

Formula 1 Marketing

Mon, 15 Sep 2025 07:00:00 +0200

Ready to see how F1 is dominating the branding and fan engagement game? 🌟🚥 From cutting-edge digital innovation to unforgettable immersive experiences, they're truly racing ahead!

We were thrilled to have Joya Farah, a Senior Marketing student at OSB, deep-dive into F1's strategic brand partnerships and the massive "Netflix effect." She even touched on the anticipated F1 movie, set for release in summer 2026!

Don't miss out – discover why F1 is the ultimate leader in sports marketing. Tune in now! 🏎️🏁

#F1 #SportsMarketing #Branding #DigitalInnovation #ImmersiveExperience #AUB #OSB #JessyGrades #Formula1 #F1Movie #NetflixEffect #BradPitt #LouisVuitton #LewisHamilton #Marketingpodcast

Influencer Marketing, rise or fall?

Mon, 08 Sep 2025 09:00:00 +0200

The world of influencer marketing is constantly evolving – but is it for better or worse?

Join us for a fascinating discussion on the "Rise or Fall" of influencer marketing, featuring special guest Ms. Andréa Pellé, our OSB marketing student.

Don't miss it!

#InfluencerMarketing #RiseOrFall #karenwazen #nourarida #jessygrades #OSB #AUB #marketingpodcast #cristianoronaldo

The Rise of Social Commerce

Mon, 01 Sep 2025 07:00:00 +0200

Social commerce who?… Oh, just the $1.3 trillion industry changing how we shop 🛍️

In this episode, we’re breaking down how platforms like TikTok, Pinterest, and even WhatsApp are turning your scroll into a sale.

From live shopping to shoppable vids, creators are the new storefronts—let’s talk about it with our special guest, Farah El Hibri, a senior marketing student at OSB.

🎧 Tune in to “The Rise of Social Commerce – From Scroll to Sale”!

#SocialCommerce #TikTokShop #CreatorEconomy #DigitalMarketing #EcommerceTrends #InfluencerMarketing #ScrollToSale #PodcastTalks #GenZShopping #jessygrades #OSB #AUB #Marketingpodcast

Successful Brand Collabs 2025

Mon, 25 Aug 2025 07:00:00 +0200

Ever wonder why some brand collaborations just work? We're pulling back the curtain on 2025's most impactful partnerships – think Apple x Hermès, Lego x Porsche, and Huda Beauty x Saint Levant. Discover the secrets behind their success and how they're forging new ways for us to connect with our favorite brands.

Tune into this inspiring episode of #MarketingTalks featuring Ms. Hanadi Saleh, Senior Marketing student at the Olayan School of Business!

#BrandCollabs #MarketingTalks #AUB #OSB #OSB125 #Marketing2025 #Trends #BrandExperience #marketingpodcast

Labubu's Virality

Mon, 18 Aug 2025 07:00:00 +0200

Exploring the fascinating rise of Labubu! 🎧

Our new podcast dives into the marketing magic behind its viral success with Shirin Khalaf, marketing student at OSB.

Tune in to uncover the strategies that made this little monster a global phenomenon!

#Labubu #MarketingPodcast #Virality #CaseStudy #PopMart #ToyMarketing #DigitalMarketing #ConsumerBehavior #NewEpisode #jessygrades #OSB #AUB

Taylor Swift Music Marketing

Mon, 11 Aug 2025 09:00:00 +0200

Step into the marketing genius behind Taylor Swift's record-breaking music! In this episode, we unpack the brilliant strategies that made Swift a global phenomenon and a multi-billion-dollar global sensation—from surprise songs and personalized stops to viral fan engagement and strategic merch drops.

Our guest, Lynn Ramadan, a Senior Marketing student at OSB and President of the AUB Business Student Society, joins us to reveal how Taylor Swift's sharp business acumen has enabled her to stay at the forefront of the music industry for two decades.

Don't miss this compelling blend of pop culture and smart marketing insights!

#TheErasTour #TaylorSwift #ArtistMarketing #MusicMarketing #BrandStrategy #PopCultureMarketing #OSB125 #OSBAUB #JessyGrades #Marketingpodcast

Programmatic Advertising

Thu, 19 Sep 2024 09:00:00 +0200

🎙️ Dive deep into the world of programmatic advertising and discover how it's revolutionizing the way we reach our target audiences. Yara Dally, Senior Programmatic & E-Com @GroupM-WPP, reveals how programmatic advertising is unlocking the Future of Digital Marketing...

Listen now!

#ProgrammaticAdvertising #DigitalMarketing #AdTech #Automation #Targeting #RealTimeBidding #DataDrivenMarketing #FutureOfMarketing #Podcast #ListenNow #marketingpodcast #marketingtalks #osb #aub #jessygrades

AI Tools for Social Media

Thu, 12 Sep 2024 09:00:00 +0200

🎙️ Elie Sarkis, Digital Marketing

Trainer & Consultant and Managing Partner at Intoact Int'l, talks all about

the world of artificial intelligence and its impact on social media platforms.

From personalized feeds to automated content creation, discover the latest

tools and insights in this episode of #MarketingTalks.

Listen now!

#AI #SocialMedia #Podcast #ArtificialIntelligence #Technology #Future

#Innovation #DigitalMarketing #Trending #ListenNow #osb #aub #jessygrades

Victoria's Secret Brand Story

Fri, 06 Sep 2024 09:00:00 +0200

Victoria's Secret: A Brand Story

Unveiled ✨ Ever

wondered about the iconic lingerie brand that has captivated women worldwide

for decades? Join us on our podcast with Jenny Hakimian, our OSB student, as we delve into the fascinating history, evolution, and impact of Victoria's Secret 👙. Listen now on Spotify! 🎧

#victoriassecret #podcast #brandstory #fashion #lingerie #history #evolution #impact #women #empowerment #osb #marketingtalks #marketingpodcast #jessygrades

Digital Advertising Insights

Tue, 27 Aug 2024 09:00:00 +0200

Join our latest episode of #MarketingTalks with Elias Saliba , Digital Advertising Expert, who had successfully run more than 170 online campaigns!

Get his expert tips, discover the best practices, and learn how to skyrocket your brand's visibility🚀.

This is your golden opportunity to know everything about digital advertising...

#digitaladvertising #marketingpodcast #marketingtips #onlinebusiness #advertisingexpert #businessgrowth #digitalmarketing #success #aub #osb #jessygrades #boostad #marketingtip

Old but Gold Ads

Mon, 19 Aug 2024 09:00:00 +0200

Dive into the timeless world of advertising with our latest podcast episode, "OLD but Gold Ads" featuring Christopher Nehme, Associate Business Director at Leo Burnett! We'll explore how classic advertising campaigns influenced the market back then and how some still inspire us today; From Nido, Coca Cola, Michelin to Apple and Dewar’s … tune it now! ✨

#MarketingPodcast #AdHistory #ChristopherNehme #TimelessAds #Inspiration #MarketingLessons #AdvertisingGold #ThrowbackMarketing #CampaignSecrets #EnduringImpact #oldbutgold #jessygrades #aub #osb #leoburnett #michelin #dewars #picon #apple

Generational Marketing

Mon, 19 Aug 2024 09:00:00 +0200

Cracking the code on Gen Z, wooing Millennials, and remembering Boomers! In this episode of #MarketingTalks, Natalie Maljian Salemeh, Marketing and Digital Consultant, dives deep into generational marketing. Learn how to tailor your message to resonate with each unique audience. Watch the full episode for actionable tips and insights!

#GenerationalMarketing #MarketingTips #ContentMarketing #CustomerEngagement #MarketingStrategy #GenZMarketing #MillennialMarketing #BoomerMarketing #AudienceTargeting #GrowYourBusiness #jessygrades #aub #osb #marketingpodcast

Content Creation for Personal Brands

Mon, 19 Aug 2024 09:00:00 +0200

Struggling to stand out online?

This episode with Dana Soueid, content creator & strategist, dives deep into content creation strategies for building a magnetic personal brand!

Learn how to find your voice, craft engaging content, and attract your ideal audience. Tune in now...

#PersonalBranding #ContentCreation #Podcast #EntrepreneurLife #BuildYourBrand #ContentMarketing #Storytelling #Authenticity #AttractYourTribe #LevelUpYourBusiness #jessygrades #OSBAUB #OSB #AUB

Marketing Future Trends

Mon, 19 Aug 2024 09:00:00 +0200

Gazing into the crystal ball of marketing?

This week's episode dives deep into the future of brands and the marketing trends that will shape them! Get ready for insights on OOH, co-creations, and the ever-evolving brand uplifting with Jude Roumani, our OSB student!

#futureofmarketing #marketingtrends #brandstrategy #customerjourney #AImarketing #personalization #podcast #marketingpodcast #entrepreneurlife #osb #aub #growyourbusiness #jessygrades

Redbull Genius Marketing

Tue, 30 Jan 2024 09:00:00 +0200

With wings for a logo and adrenaline-pumping sponsorships, Red Bull's marketing nails the "genius" part from the stratosphere jump to mind-bending music festivals, Red Bull paints its brand on boundary-pushing experiences, aligning with youthful thrill-seekers. ⚡️

Think epic YouTube stunts, eye-catching social media, and engaging brand storytelling – Red Bull keeps its audience on the edge of their seats, blurring the lines between marketing and pure entertainment.

Dany Kanaan, our OSB Undergraduate Marketing Student, tell us all about Red Bull's genius tactics that cemented the brand as a cultural icon, not just an energy drink.

#redbull #redbullenergy #redbullstunt #redbullwings #redbullgivesyouwings #redbullenergydrink #energrydrink #redbulllogo #geniusmarketing #redbullmarketing #redbullextreme #extremesport #stratospherjump #worldbreakingvideo #redbullmediahouse #marketingtalks #marketingpodcast #podcast #osbaub #aubosb #marketingsponsorhips #sponsorships #redbullF1

L'Oreal, beauty, e-comm & everything in between

Tue, 23 Jan 2024 09:00:00 +0200

Ramzi Abaza, the digital & e-commerce manager at L'Oréal, shares with us lots of current insights about the beauty e-comm and the upcoming trends: from AI models to AI beauty apps… We discussed as well the impact of social media influencers, sustainability, in addition to the role of L’Oreal when it comes to empowering women… Tune in now!

#loreal #lorealcosmetics #marketing #sustainability #socialmedia #aimode #socialinfluencer #influencermarketing #makeup #lorealmakeup #digitalmarketing #beautyapp #marketingpodcast #podcast #osbaub #aubosb

Boycott Impact & Public Relations in 2024

Tue, 16 Jan 2024 09:00:00 +0200

In this episode, we talked about boycotts and their impact on big brands like Starbucks & Coca Cola... Don't miss this episode with Saada Hammad as she reveals as well all the public relations trends in 2024 including Influencer Marketing!

#starbucks #boycott #boycottstarbucks #cocacola #mcdonalds #marketingpodcast #marketingpodcasts #businesspodcast #marketingconsultant #digitalmarketing #brandawareness #influencers #influencermarketing #marketing #jessygrades

Unlocking Brand Equity

Tue, 09 Jan 2024 09:00:00 +0200

What is the connection between brand awareness, branding, and brand equity?!

Join this episode of Marketing Talks as Akram Badreddine, a transformative growth leader and marketing consultant, reveals all the elements of brand equity that help brands grow. In addition, discover compelling examples of renowned brands with high brand equity and insights on modern digital marketing, all in this episode!

Tune in now.

#marketingtalks #branding #brandequity #marketingpodcast #marketingpodcasts #businesspodcast #marketingconsultant #digitalmarketing #brandawareness #nike #google #apple #pepsi #lexus #pepsidiet #pepsimax

AI Unleashed: Transforming Digital Marketing Strategies

Tue, 26 Dec 2023 09:00:00 +0200

Ready to supercharge your agency with AI? Dive into our podcast where we crack the code on #AI4Marketing! ✨

Zein Khalifeh, the founder & manager director of the Tinker Hub marketing agency, shares with us all the AI software and processes used in their daily operations.

From saving time to analyzing data with AI, we'll explore it all. Join us, learn about futuristic-themed campaign ideas & build the next-gen marketing strategies that win.

#Podcast4Marketers #marketingpodcast #osb #osbaub #businesspodcast #marketingagency #artificialintelligence #FromBotsToBrandBuilding #AI4Marketing#NextGenMarketingStrategies #CustomerInsights #digitalagency #dubai #lebanon #beirut #marketing #marketingschool #marketing #MarketingWithMachines #DigitalAgencyBrains #FutureProofingYourAgency #DataDrivenDecisions #DigitalAgencyBrains #futuristiccampaign #HumanizingTechnology

Social Commerce and the Fashion Industry

Tue, 19 Dec 2023 09:00:00 +0200

Lynn Sidani, marketing manager at Lemonade Fashion, shares with us the latest challenges of fashion e-commerce, influencer marketing and social media analytics. Then, walks us through the NEW social commerce app “Lemonade” in which users can buy any tagged product seamlessly! Watch out, a new disruptive platform is announced at #MarketingTalks and you will get to be the first to know more by joining this episode.

#fashion #marketingpodcast #marketingpodcasts #businesspodcast #osbaub #businessschool #fashioncommerce #onlineshopping #jessygrades #zara #davidguetta #fashionstylist #fashionaddict #contentcreator #fashioncontent #videocontent #fashionmonetization

Unfolding Marketing opportunities during challenging times

Tue, 12 Dec 2023 09:00:00 +0200

Nader alMaleh, marketing consultant, shares with us case studies about Canon in KSA and “YallahJeeb” in Lebanon and how they both unfolded marketing opportunities during challenging times! Nader shares lots of marketing tips to businesses along with the importance of thinking outside the box. Join this episode for a marketing boost on both YouTube and Spotify, link in bio.

#thinkoutsidethebox #marketingtip #marketingtips #canon #yallajeeb #canoncamera #ksa #saudimarket #marketinginsaudi #marketinginksa #businesstip #businesstips #businessstrategy #marketingpodcast #marketingtalks #marketingtalk #osb #businessshool #podcast #marketing #digitalstrategist #marketingtrends #artificialintelligence

OmniChannel, from Strategy to Practice.

Tue, 21 Nov 2023 09:00:00 +0200

If you're still not familiar with the term Omnichannel, its importance, and how it is applied...then this podcast is for you! The digital marketing strategist, Roland Aoun, discusses all about it along with his favorite companies that are excelling in Omnichannel Marketing. Join our interesting #MarketingTalk on both OSB YouTube Channel and Spotify Podcast to find out more. Link in bio.

#omnichannel #omnichannelmarketing #amazon #marketingpodcast #marketingtalks #marketingtalk #osb #businessshool #podcast #marketing #digitalstrategist #marketingtrends #artificialintelligence

Tips for an organic social media reach

Tue, 29 Aug 2023 09:00:00 +0200

Helping social media beginners & entrepreneurs with their online presence to grow organically.. tips and tricks from Vera Al Ashkar , the Digital Scholarship Specialist at AUB. This marketing talks' episode is dedicated to all those who wish to grow their online presence with effective strategies and tools, join our talk today on both OSB Youtube Channel and Captivate Podcast to find out more.

#socialmedia #podcast #marketingpodcast #maketingtalks #hashtagstrategy #hashtag #hashtags #marketing101 #business101 #instagramtip #instagramtips #instatips #marketingtip #marketingtips #businesstip #businesstips #igtips #marketing #marketingstrategytip #digitalmarketingtips #socialmediastrategy #marketingadvice #marketingstrategies #socialmediamarketingtips #marketingconsultant #marketingcoach #jessygrades #osb #aub

Golden Advice from a Senior Marketer

Tue, 22 Aug 2023 09:00:00 +0200

Are you ready to hear golden advice from a senior marketer?! Emmanuelle Sab, the head of marketing at Henkel Levant, enlightens us on what is important and what is crucial in a modern marketing world! Don't miss this episode of marketing talks, link in bio!

#marketingadvice #seniormarketer #marketeer #freshmarketer #ai #businessmindset #marketingstrategy #podcast #marketingpodcast #maketingtalks #osb #aub

How to Ace a Modern Marketing Plan?

Tue, 15 Aug 2023 09:00:00 +0200

A new episode of Marketing Talks to guide you over the steps of a modern marketing plan!

Lara Stephan is the Sales Enablement & Business Development Manager at Indevco Flexible Packaging, and discusses this interesting topic all the way from creating specific goals till controlling the plan after the implementation phase. Join our talk on both OSB YouTube Channel and Captivate Podcast to find out more.

#marketingplan #businessplan #pestel #podcast #marketingpodcast #maketingtalks #pestel#enviornment #businessenvironment #jessygrades #osb #aub

The Advertising & PR Agency Life

Tue, 08 Aug 2023 09:00:00 +0200

Memac Ogilvy Deputy General Manager, Mariella Abdo , shares with us all the "behind the scenes" of an Advertising and PR agency life! From brainstorming an award-winning campaign to empowering interns in the team... If you would like to join such an agency or even create yours, this marketing talks episode is for you! Join us on both OSB YouTube Channel and Captivate Podcast to find out more.

#advertisingagency #pragency #marketingagency #agency #podcast #marketingpodcast #maketingtalks #publicrelations #advertising #marketingstrategy #jessygrades #jessygrades #osb #aub

Impact of AI on Digital Marketing

Tue, 01 Aug 2023 09:00:00 +0200

The AI Expert Rudy Hachache discusses the latest trends and highlights of AI and technology... He even shares with us amazing apps that digital marketers and designers could use to save time! Don't miss this episode of Marketing Talks on both OSB YouTube Channel and Captivate Podcast to find out more.

#ai #artificialintelligence #voicecloning #speechify #aiimpact #digitalmarketing #digitalmarketing #aievolotion #podcast #marketingpodcast #maketingtalks #jessygrades #osb #aub

When should a logo be changed?

Tue, 25 Jul 2023 09:00:00 +0200

The strategic branding consultant, Mireille Nasr Aoun, explains to us the branding concepts and all about logos revamp reasons, ways and timings... She also shares with us her opinion about the new logos of Pepsi, Burger King and Porsche... Join this episode of Marketing Talks on both OSB YouTube Channel and Captivate Podcast to find out more.

#branding #logo #logorevamp #debranding #rebranding #pepsilogo #porsche #burgerkinglogo #newlogo #minimallogo #retrologo #graphicdesigner #animatedlogo #graphicdesign #podcast #marketingpodcast #maketingtalks #jessygrades #osb #aub

How can businesses make social media a better place?

Tue, 18 Jul 2023 09:00:00 +0200

Tina Rousse, the renowned marketing consultant & lecturer, discusses how businesses can make social media a better place. Join our Talk on both OSB YouTube Channel and Captivate Podcast to find out more.

#influencer #influencers #influencermarketing #socialmedia #socialmediaworld #socialmediaimpact #businessesonline #betterplace #podcast #marketingpodcast #maketingtalks #jessygrades #osb #aub

Did Starbucks fail in China & Australia?

Tue, 18 Jul 2023 09:00:00 +0200

Our OSB MBA students share with us the stories of Starbucks during their entrance to Australia and China. Challenges were around culture and local preferences... Did Starbucks adapt and expand successfully? Join this episode of Marketing Talks on both OSB YouTube Channel and Captivate Podcast to find out more.

#starbucks #coffee #starbuckscoffee #brandfailure #internationalmarketing #brandgrowth #brandexpansion #china #australia #businessinchina #chinaentry #podcast #marketingpodcast #maketingtalks #jessygrades #osb #aub

Jean Nakhoul discussing the importance of Personal Branding for Fitness Trainers

Mon, 10 Jul 2023 09:00:00 +0200

In this episode of Marketing Talks by OSB, Jean

Nakhoul, personal branding lecturer, discusses the importance of personal

branding for fitness trainers along with amazing tips & tricks to reach a

wider audience. Join our Talk to find out more.

#personalbranding #fitnesstrainer

#personaltrainer #marketing #marketingtalks #marketingpodcast