He suggests that AI should act as an invisible intelligence layer that enhances the stay without being intrusive. Matt Whitermore notes how quickly the landscape is shifting, admitting that a month in the AI world feels like an eternity.

Matt admits his own skepticism toward voice bots evaporated in just a few months as they became essential force multipliers. These tools help manage rising payroll and utility costs across his portfolio of dozens of properties.

The conversation shifts toward the creative and psychological aspects of the guest experience with Thierry Tombelle. He emphasizes that technology in glamping must be purposeful and truly serve the human element.

Thierry shares an example of using simple remote alarms for tent zippers to provide psychological comfort to guests. He believes the industry's future lies in "augmented staff" rather than total automation.

In this model, employees like gardeners or chefs use AI assistants to solve complex problems behind the scenes. This ensures the guest still interacts primarily with a human face while receiving high-level service.

Blair Noel from Newbook highlights the logistical power of data, explaining how AI identifies revenue gaps humans are often too busy to spot. He notes that many operators sit on a goldmine of information they never have time to analyze.

Brian builds on this by suggesting that "intelligence" is more important than the "AI" label itself. He proposes systems that track gas prices or weather patterns to provide proactive advice to travelers.

The panel also discusses the technical side of integrations, specifically how APIs allow operators to bypass messy spreadsheets. This allows for direct, actionable answers regarding housekeeping schedules and occupancy.

They agree that the ultimate goal is to use these advanced tools to return to the core of hospitality. By removing the friction of the back office, owners can focus on providing a seamless and authentic outdoor experience.

The dialogue initially focused on the intersection of technology and business operations, with Robert Preston and Brian Searl diving into the shifting landscape of artificial intelligence. Robert discussed the challenges of rising API costs for models like Claude and his strategic pivot toward local, hard-device-hosted models to maintain data security while managing the "monotony" of tax season and investor relations. This technological foundation set the stage for a larger conversation about efficiency as Cody Fall described how Happy Grounds Campgrounds has scaled from one to 16 locations since 2022. Cody addressed the "shadow enemy" of corporate perception, explaining that while seasonal campers often resist the change brought by new ownership, professional investment is frequently the only thing saving distressed properties from aging infrastructure and eventual closure.

Angele Miller shared the impressive growth of Creekside RnR, which has evolved into a premier wellness destination. She detailed the opening of a massive Nordic spa, a specialized wellness center offering vitamin IV therapy and lymphatic drainage, and a new restaurant centered around fire cuisine. Angele told a unique story about the construction of their salt cave, which required sourcing massive concrete culverts usually reserved for septic systems, highlighting the innovation required to create "luxury in nature." Her experience served as a live case study for Brian Searl’s observation that lodging and glamping are currently seeing higher occupancy rates and nightly premiums than traditional RV sites, as younger demographics seek outdoor experiences without the need to own or transport heavy equipment.

As the discussion moved toward future trends, Robert Preston and Cody Fall debated the long-term habits of different generations. Robert suggested that while Gen Z and Millennials may currently show different camping patterns, the fundamental human attraction to water, food, and fire remains a constant that will sustain the industry. The panel concluded with an "inside baseball" look at their organizational charts. Cody explained how Happy Grounds utilizes a centralized sales and service center to handle guest inquiries, ensuring on-site managers aren't pulled away from property maintenance. Robert shared that Unhitched RV, which has grown to 34 properties with a goal of 50 by year-end, uses a tiered system of area and regional managers to maintain standards. Collectively, Brian Searl and his guests painted a picture of an industry in a state of professionalization, where data-driven strategies and high-touch hospitality are becoming the new standard for success.

Jeremy Johnson, Owner of Camp Kona Hills, kicked off the discussion by highlighting new automation tools like Campspot's license plate readers, noting that seamless, contactless check-ins are quickly becoming a baseline consumer expectation akin to an Airbnb stay. AL Betschart, Co-owner of Countryside Campground, agreed but stressed that from an operator's perspective, technology must be highly intuitive and straightforward to manage. He cited his use of Schlage smart locks and Roku TVs with auto-wipe guest modes as cost-effective alternatives to paying hefty API fees to link disparate property management systems. Building on this, Zach Stoltenberg, Associate Principal of Architecture at LJA, observed that to bypass integration headaches entirely, some developers are abandoning traditional campground software in favor of hotel-grade platforms that inherently support automated lighting, HVAC controls, and seamless food and beverage charging.

Shifting the focus to the intersection of luxury accommodations and nature, Matt Kraeuter, CEO of Great Outdoor Cottages, pointed out that park model cabins compete directly with hotels rather than rustic RV pads. He emphasized the massive financial incentive for operators, noting that converting a dirt pad into a premium cabin can transform a $4,000-a-year revenue stream into a $40,000-a-year powerhouse, complete with significant tax benefits. Zac Cummings, Director of Growth and Marketing for Sweet-Haus Cabins, added that younger generations and families now expect these higher-end amenities, meaning manufacturers must partner closely with parks to integrate them seamlessly. To ensure guests don't just stay inside these comfortable units, Sabine Betschart shared her strategy of using low-tech "hooks"—like a wishing tree, hidden trail gnomes, and a barefoot walking path—to entice families out into the woods. Echoing this back-to-nature sentiment, Johnson shared recent Airbnb data showing a massive Gen Z demand for rural stays, explaining that his park focuses on "purpose-built" design that integrates cabins directly into the landscape, right down to adding mudrooms to accommodate heavy winter camping.

The conversation took a regulatory and design-focused turn as the panel examined the future of infrastructure compliance. Stoltenberg warned operators to brace for imminent building code shifts—particularly in fire-prone states—that will soon mandate Class A fire-rated roofs and materials for all structures, while also advocating for elevated, hassle-free site designs like push-button propane fire pits over traditional wood fires. AL Betschart highlighted a surging demand for accessible tourism, sharing his recent journey of retrofitting a hay wagon with a wheelchair lift and noting that manufacturers need to create adaptable, flippable cabin floorplans to fit the utility layouts of older campgrounds. Cummings agreed, reiterating that modern manufacturers must assist owners with these very layout and ADA compliance hurdles. Brian Searl concluded the episode by emphasizing that whether an operator is navigating fire codes, designing for winter use, or choosing the right software, the ultimate blueprint for success lies in deeply understanding the specific needs of their target guest before making a single investment.

Phil Ingrassia, President of the RVDA, shared surprising news from the Wall Street Journal, noting that US consumer sentiment held steady despite the onset of war and rising fuel costs. He suggested that higher tax refunds this year might provide a necessary boost for discretionary purchases like RVs and marine vacations. Ingrassia also highlighted a strategic shift in manufacturing, where leaders like Thor and Winnebago are carefully balancing production with actual retail demand to avoid the inventory gluts seen in previous cycles. This cautious approach by dealers to "right-size" their inventory is intended to maintain long-term market health and protect margins.

Scott Bahr, President of Cairn Consulting Group, reinforced this positive outlook by explaining that outdoor recreation often thrives during times of crisis because it serves as a vital stress-reliever. His research into historical events like 9/11 and the Iraq war showed that National Park visitation actually tends to increase during such periods. Bahr also shared recent interview data indicating that while some travelers may stay closer to home, the majority of RVers refuse to let higher gas prices cancel their plans entirely. He encouraged campground owners to pivot their marketing toward the "escapism" and relaxation the industry provides, staying top-of-mind as booking windows continue to shorten.

The conversation took a global turn with Simon Neal, Founder and CEO of CampMap, who contrasted the American camping experience with the highly developed "resort style" common in Europe. Neal explained that in regions like Croatia, family-owned campgrounds have evolved into all-inclusive destinations featuring multiple restaurants, entertainment stages, and a mix of accommodations that cater to both budget tenters and luxury glampers. This led the panel to debate why such a model remains limited in the US, citing factors like land size and a traditional "blue-collar" social culture. Brian Searl concluded the episode by suggesting that even small, low-cost enhancements—like providing fresh garden herbs or facilitating delivery services—could help American operators bridge the gap and capture a wider audience.

Peter Pilarski introduced the concept of "digital authority," describing it as the convergence of traditional PR and digital marketing into a single discipline aimed at making tourism businesses the definitive, trustworthy answer across both human searches and AI-driven queries. He emphasized that websites need to expand beyond marketing fluff and instead focus on answering real, specific questions travelers ask — everything from campsite amenities to nearby attractions — and that this content must be structured with tools like schema markup and FAQ sections so AI systems can easily parse and surface it. He also stressed the importance of entity consistency, meaning that a business's core identity and claims should be uniform across every digital touchpoint, from Google Business Profile to LinkedIn to press releases, so that AI tools and search engines build a coherent picture of who you are.

Mike Lee shared his perspective as a tech entrepreneur building Campsite Tonight, an app that aggregates campsite availability across dozens of fragmented public and private sources in the US and offers a premium feature that monitors for cancellations at high-demand locations like national parks, placing open sites into users' carts. He pushed back gently on the idea that consumers are ready to let AI handle purchasing decisions for camping, noting that campers tend to have highly specific, individualized preferences — proximity to bathrooms, shade, particular site numbers — that make fully agentic booking difficult in the near term. He did, however, validate the importance of structured data, sharing that when he reformatted about 40 to 50 of his website pages to present historical cancellation statistics and availability trends in a machine-readable way, his Google search impressions tripled without any other changes.

Brian Searl wove the discussion together, raising the point that much of the detailed campsite information campground owners possess is currently buried behind JavaScript-heavy booking engines that AI tools cannot read, making it invisible to anyone searching through ChatGPT or similar platforms. He also explored the tension between bot detection and the coming wave of personal AI agents acting on behalf of consumers, questioning where businesses and public lands should draw the line between blocking automated behavior and accommodating legitimate agent-driven browsing. He noted that the interface for tools like Campsite Tonight may evolve — potentially piping data into conversational AI platforms or wearable devices — even if the underlying business model remains strong.

The three speakers converged on several practical takeaways for small business owners feeling overwhelmed. Peter recommended starting with a fully updated Google Business Profile, treating it like a social media account with frequent photo uploads and current information, then moving to enriching website content with specific, verifiable details and structured data. Mike advised campground owners to identify their single biggest problem — whether it's on-site experience or discovery — and focus energy there rather than trying to do everything at once. Both guests and Brian agreed that the businesses most likely to thrive are those that do genuinely good work, communicate transparently about what they offer, and make that information easy for both humans and machines to find and trust.

The conversation opens with a discussion on macroeconomic factors, specifically rising fuel prices and inflation. Robert Preston notes a recent personal trip where gas prices spiked significantly, raising the question of how travel costs might impact the camping industry. Brian Searl adds that compounding inflation, such as a reported 50% increase in wholesale vegetable prices, is something campground operators need to monitor closely.

Despite these economic concerns, Mike Harrison points out that the outdoor hospitality industry has historically been insulated from economic downturns. When budgets tighten, consumers often trade expensive hotel vacations for more economical camping trips. Additionally, he notes that average travel distances have already shortened in recent years, mitigating some of the sting of higher fuel costs.

Building on the idea of shorter travel distances, Robert Preston explains that his company shifted its strategy years ago to focus heavily on long-term guests and properties located near dense population centers. By operating in tertiary markets primarily in the Southeast, his parks rely on guests traveling 150 miles or less, rendering national fuel price spikes relatively inconsequential to their overall occupancy.

When asked if these close-to-home travelers present an opportunity for glamping and cabin rentals, Mike Harrison emphasizes that glamping is an entirely different market from traditional RV camping. He notes that glamping falls into a luxury segment that has seen massive, multi-year growth. It operates more like a boutique hotel alternative and requires separate marketing and operational strategies compared to standard RV sites.

To help operators prepare for market shifts, Mike Harrison introduces a blunt but effective analogy: "Are you fat?" He uses this to explain that campground owners must first acknowledge their business shortcomings by diving into their data, reviewing monthly P&Ls, and looking at basic reporting before they can craft a strategy to improve revenue.

Robert Preston softens Mike’s analogy to "looking in the mirror," stressing that operators often misdiagnose their problems. He highlights the concept of system constraints, pointing out that a park can have millions invested in amenities and cutting-edge marketing, but if the primary constraint is a grumpy employee answering the phones, the entire business will underperform.

Special guest Stacy Dam shifts the conversation toward camper friction. She introduces her company, Set Your Sites, which was born out of a frustrating personal experience of being denied a walk-up site due to outdated administrative rules. Her technology aims to eliminate the traditional cash box, providing real-time digital booking for walk-up campers and preventing software blackout periods that needlessly lock out same-day guests.

Stacy’s product sparks a debate on the necessity of fully digital check-ins. Robert Preston cautions against treating RVers like hotel guests; he argues that someone navigating a 45-foot rig still wants the reassurance of a human conversation and a quick visual of their site before committing to pulling in. He warns that over-automating the arrival process could alienate traditional campers.

Mike Harrison agrees that human interaction is vital but counters that operators must cater to diverse demographics. While Boomers and Gen X guests appreciate front desk chatter, Millennial and Gen Z campers increasingly expect frictionless, entirely digital check-ins. He argues that campgrounds failing to implement digital options like smart locks and gate codes will eventually be left behind by younger consumers.

Despite differing views on automation, the entire panel agrees that technology should enhance, not replace, the human element. Jeff Hoffman emphasizes that simple human touches—like training staff to use specific, welcoming phone scripts—can drastically increase conversions. Stacy Dam echoes this, noting that automating tedious tasks allows campground staff to step out from behind the desk and deliver proactive, surprise-and-delight hospitality.

The chat wraps up with a round-robin Q&A. When asked about future industry disruptions, Mike Harrison points to the rapid evolution of AI and the accelerating consolidation of independent "Mom and Pop" campgrounds by larger corporate entities. Finally, Jeff Hoffman shares that he is currently gathering data to track the lifecycle of the used RV market to better forecast long-term campsite supply and demand.

A primary focus of the discussion was the economic outlook for 2026, specifically regarding how fluctuating gas prices and shifting booking windows might influence travel behavior. Casey Cochran shared data-driven insights from Campspot, noting that while some transient business might show signs of softening, many operators are successfully pivoting toward seasonal stays to secure guaranteed revenue. The panel debated whether consumers have become "hardened" to higher fuel costs, with Jayne Cohen drawing on her fifty years of industry experience to argue that families prioritize their vacation time over almost any other expense. She suggested that campers are more likely to cut back on dining out than to cancel a trip entirely, reinforcing the idea that outdoor hospitality remains a resilient and economical choice during uncertain financial times.

The conversation then shifted toward the increasing demand for luxury and "Instagrammable" accommodations within the glamping and RV sectors. Serg Mashkov highlighted a significant industry turn toward high-end amenities, noting that guests are no longer satisfied with basic rustic cabins and instead seek features like glass shower doors and tile finishes. He revealed that Lancaster Log Cabins is currently rebranding to "Lancaster Cabins" to better reflect this modern push while still maintaining their traditional rustic offerings. This trend toward more sophisticated rental units allows park owners to drive a higher Average Daily Rate by catering to a general public that may be new to the camping world but desires a polished, photogenic experience.

Jayne Cohen expanded on the financial benefits of accommodation "stratification," which involves offering a range of units from basic to premium. She explained that by utilizing a "good, better, best" system, owners can capture extra revenue through dynamic pricing based on a unit’s specific location, size, or proximity to amenities like a pool or waterfront. This approach aligns with the current market where guests are willing to pay a premium for perceived value and superior customer service. Cohen emphasized that in the modern era, property management systems have made it easier than ever for operators to implement these flexible rates and stay competitive.

Shawn Verbrugghe provided a deep dive into the philosophy behind Wunderland Resort, emphasizing the importance of uniqueness, privacy, and sustainability. He described his property as an "eco-adventure resort" that focuses on experiential hospitality rather than just providing a place to sleep. Verbrugghe shared that his glamping units are currently outperforming other accommodation types because they offer a distinct experience that resonates with outdoor enthusiasts. By focusing on a specific guest "avatar"—such as creative individuals or adventure seekers—he is able to build a brand that stands out in a crowded marketplace.

A unique highlight of the episode was the discussion on "programming" and how intentional activities can transform a guest's stay. Verbrugghe detailed several innovative concepts at his resort, including "blackout foraging tours" where guests use night-vision goggles to explore the forest. He also introduced the "Soul Trail," a guided experience designed to disconnect guests from their phones and reconnect them with their senses and nature. The panel agreed that these types of creative, purpose-built experiences are what truly capture the modern traveler’s interest, especially for parks that may not have natural destination features like a beach or mountain range.

The topic of digital connectivity sparked an interesting debate, as Wi-Fi has transitioned from a luxury to a fundamental utility expectation. While most parks must now provide high-speed internet to remain competitive, Verbrugghe explained his success with "digital detox" weekends where guests are encouraged to surrender their phones upon check-in. He stressed that transparency is key; as long as the lack of Wi-Fi in certain areas is communicated clearly from the start, guests are often fully accepting and even appreciative of the chance to unplug. This balanced approach allows operators to cater to both the need for connectivity and the desire for a genuine escape from technology.

Jeremy Johnson shared his perspective as a newer operator in Marquette, Michigan, where he deals with the challenges of high seasonal demand and local regulatory shifts. He noted that his property at Camp Kona Hills solves a local problem by providing a purpose-built place for tourists to stay, preventing them from encroaching on residential neighborhoods. Johnson’s experience highlights the growing need for professionally managed campgrounds in high-traffic tourist areas. He and the other panelists emphasized that the industry's growth should be driven by creativity and the underutilization of beautiful land, turning old quarries or forest edges into high-value destinations.

Looking toward the future, Jayne Cohen identified the return of "lot sale" parks as a significant trend to watch in 2026. After nearly a decade of little activity in this sector, she reported conducting multiple studies for new developments where individuals purchase their own RV lots. These high-end projects often include luxury features like marina slips, outdoor kitchens, and specialized covers for motorhomes. This shift indicates a growing market for long-term ownership within the outdoor hospitality space, providing a new avenue for developers to explore beyond traditional short-term rentals.

The episode concluded with a sense of optimism for the younger generation's passion for the outdoors and the industry's ability to adapt to their needs. The panelists encouraged operators to move away from "lazy" management and toward a model of constant elevation and creativity. Brian Searl reminded the audience that MC Fireside Chats continues to air every Wednesday at 2 PM EST, providing a platform for industry experts to share strategies that help campground owners thrive in a fast-changing market. Whether through innovative cabin designs, unique guest programming, or strategic financial management, the show remains a vital resource for anyone involved in outdoor hospitality.

Blue Water President and CFO Rafael Correa reported a "nice pace of transient pickup" across his company's portfolio of nearly 60 RV parks, though he characterized the growth as "mild" compared to previous years. Correa highlighted that properties near significant demand generators, such as waterfront locations, continue to lead the market in recovery. However, he noted a persistent "drag" on properties located near the Canadian border, which remain sensitive to international travel patterns and economic conditions in that region.

European trends appear to mirror the North American market, with CampMap Founder and CEO Simon Neal reporting a 5% decrease in volume and turnover for January bookings in France. Neal pointed out that while these early signals for summer stays are negative, the overall average site price in Europe remains comparable to the U.S. at approximately $60. He emphasized that geography and climate remain the primary drivers for the significant pricing disparities seen between different countries and states.

The discussion also addressed the critical importance of operational "blocking and tackling" for independent owners like Diane Bealer, owner of Little Village Retreat. Bealer, whose glamping resort near Zion National Park is slated to close at the end of 2026, shared candid insights into the challenges of leasing versus owning land and the necessity of accurate market research. Despite the closure, Bealer expressed strong support for the industry, noting that the experience provided invaluable life skills for her family and children.

Correa emphasized that for many operators, success in a potentially down market depends on implementing disciplined pricing and marketing strategies rather than "getting exotic" with new offerings. He argued that a 10% decline in camper nights would be "borderline catastrophic" for the asset class but noted that the industry's lifestyle-driven nature provides a buffer against violent economic swings. Brian Searl, founder of Insider Perks and Modern Campground, added that smart revenue management could help operators maintain revenue levels even if occupancy dips.

A newly released pricing report sparked debate among the panelists regarding the adoption of dynamic pricing in the sector. The data revealed a surprisingly narrow gap in pricing between weekdays and weekends, as well as pull-through versus back-in sites. Correa suggested this indicates a significant opportunity for operators to "take some bets on themselves" by better stratifying their rates and betting on the unique value of their specific locations and amenities.

Site map clarity and user experience were identified as essential tools for conversion in a competitive market. Neal cautioned against "overcomplicating" the booking process with too many site types, which can confuse potential guests and lead to abandoned bookings. Bealer echoed this sentiment, stating that any questions a guest might have should be answered clearly during the digital booking process to ensure a seamless path to reservation.

Looking toward the future, the experts discussed the role of artificial intelligence in enhancing guest communication and data collection. Searl noted that while it is difficult to isolate AI's direct impact on conversion rates, early data shows a significant multiplier on the return on investment for automated chat tools. These technologies are increasingly being used to surface the top questions guests are asking, allowing owners to refine their operations and marketing materials.

As the 2026 season approaches, the consensus among the participants remained focused on the long-term resilience of outdoor hospitality. Searl described the industry as one of the strongest asset classes for the coming decades, as the rise of digital "slop" and AI-generated content drives more people to seek authentic experiences in nature. The panelists concluded that while 2026 may require more strategic effort than the post-pandemic boom years, the fundamental demand for outdoor recreation remains a permanent fixture of human behavior.

This news is vital for industry professionals because it highlights the transition from the "easy growth" era of the pandemic to a more sophisticated, data-driven operational landscape. Understanding these macro trends—ranging from international booking slumps to the untapped potential of dynamic pricing—allows campground owners and RV park operators to adjust their toolkits and marketing strategies to remain profitable in an uncertain economy.

The February 25th, 2026, episode of MC Fireside Chats, hosted by Brian Searl, focuses on the cutting edge of AI and technology within the outdoor hospitality industry. The panel features recurring guests Matt Whitermore (Climb Capital), Kurtis Wilkins (RJourney), and Cara Csizmadia (CCRVA), alongside special guest Patrick Mullen (AffinityX). The discussion centers on the rapid evolution of AI, moving beyond simple chatbots to sophisticated agent-based systems that are reshaping business operations and marketing strategies for campgrounds and RV parks.

Kurtis Wilkins opens the session by introducing the "Dark Factory" pattern, a sophisticated AI agent workflow. He describes a system where a core agent manages a team of sub-agents—such as specialized legal, finance, and operations personas—to complete complex tasks like rewriting an entire HR handbook in parallel. This approach allows for massive organizational efficiency and flexibility, enabling businesses to rewrite operational foundations in hours rather than months.

Brian Searl provides context for this technological leap, noting that while the industry is discussing advanced agents, global adoption remains low. He cites data showing that only 0.3% of the world's population pays for premium AI tools like ChatGPT or Claude, and 84% have never touched AI at all. Despite this, he emphasizes that for those in the industry, steering conversations with specific "expert" personas is already standard practice and essential for staying competitive.

Patrick Mullen shifts the focus to digital marketing, explaining how his team at Influence Outdoor Hospitality uses AI agents to analyze complex Google Ads campaigns. He notes that while Google provides its own AI suggestions, specialized agents can look at specific signals like assisted conversions and attribution more effectively than a team of humans. He highlights the emergence of "point solutions"—AI wrappers trained on specific industry data—that offer more accurate results than general models.

Cara Csizmadia raises concerns regarding the shift in search behavior, specifically the introduction of travel ad formats within Google’s AI Overviews. She questions how independent campground operators can compete with large Online Travel Agencies (OTAs) that may dominate these new AI-driven spaces. The panel discusses the "zero-click" search phenomenon, where users get all the information they need from an AI snippet without ever visiting a campground's website.

Patrick Mullen responds by emphasizing that foundational SEO remains critical. He explains that for campgrounds to appear in AI results, they must focus on "answering the questions" through robust FAQ sections and properly marked-up content that addresses specific guest needs, such as being pet-friendly or having specific amenities. He suggests that localized businesses still have a significant opportunity to win in intent-based searches.

Matt Whitermore shares his experience transitioning from standard AI interfaces to "Claude Code," a local developer tool. Though not a developer, Matt explains how using this technical environment allowed him to replicate and optimize months of strategy work in just two hours. He highlights the shift toward "vibe coding," where non-technical operators can use AI to build custom software and departmental strategies by simply describing their business processes.

Kurtis Wilkins adds that this accessibility to custom software is revolutionary but warns of the risks, noting that while AI is solving impossible mathematical and coding problems at an exponential rate, it still requires human commitment to refinement. He points out that AI has moved from high school-level capability to the cutting edge of mathematics in just one year, underscoring the speed of change operators must navigate.

Brian Searl demonstrates the sheer speed of modern AI by showing an application called "Chat Jimmy," which generates the full code for a comprehensive campground iOS app in 0.18 seconds. He predicts that in the near future, software will be written in real-time as users open their computers, essentially eliminating the traditional "moat" that software providers currently rely on for competitive advantage.

Cara Csizmadia reflects on the personal and emotional shift in AI interaction, mentioning how some individuals now use voice mode to "process" their lives and business problems. The panel discusses the efficiency of voice-to-text for brainstorming and the implications of AI systems "learning" an individual's personality over time, leading to both massive productivity gains and new privacy considerations.

In closing, the participants share their contact information, including Cara Csizmadia for the Canadian Camping and RV Association, Matt Whitermore for Climb Capital and Unhitched Management, Kurtis Wilkins for RJourney, and Patrick Mullen for Influence Outdoor Hospitality. Brian Searl concludes by inviting listeners to the upcoming data and analytics episode and promoting the newly released 2026 Insider Perks pricing report.

Shorter summary: Host Brian Searl led a discussion on the rapid evolution of AI agents and "dark factory" patterns with experts Matt Whitermore, Kurtis Wilkins, Cara Csizmadia, and Patrick Mullen. The panel explored how these technologies are revolutionizing campground operations and digital marketing, emphasizing that even non-technical operators can now leverage high-speed AI tools to build custom software and optimize guest acquisition strategies.

The conversation opened with a look at significant industry shifts, specifically highlighting the recent $97 million portfolio acquisition by Blue Metric. Robert Preston noted that this deal serves as a major data point for the industry, suggesting that while acquisitions may pick up in the latter half of 2026, many future deals might involve distressed assets rather than typical on-market sales. Brian Searl echoed this sentiment, pointing out that some properties overbuilt or overpaid during the 2021-2022 boom and are now facing a reality check as guest booking windows shorten and economic pressures mount.

Addressing the operational side of these shifts, Mike Harrison shared that volume in inquiries and transactions has recently picked up after a quieter fourth quarter. He observed that many properties developed in the last few years are now missing their financial marks and debt service coverage ratios (DSCR). Mike Harrison compared this to historical cycles in the hotel industry, suggesting that these transition periods, while difficult for current owners, often lead to a healthier industry through capital reinvestment and more sophisticated management.

Saurav Ghosal provided a real-world look at these challenges, noting that his new business in Sevierville is navigating its first "slow season." He described the local market as highly saturated and mentioned that while Sojourn Lodging performed well during the peak summer and fall months, filling the calendar in January and February has been a struggle. Saurav Ghosal explained that his property features 36 tiny home units on trailers and is currently undergoing a brand audit to better align with its target demographic of Gen Z travelers.

The panel engaged in a deep dive into the "identity crisis" many new properties face. Mike Harrison offered a candid critique of the Sojourn Lodging website, noting that the term "Outdoor Hotel" might be confusing to potential guests. He encouraged Saurav Ghosal to decide whether he is running a hotel or a glamping resort, as each requires a vastly different marketing strategy and operational approach. Mike Harrison emphasized that defining this identity is the first step before any effective marketing spend can occur.

Sandy Ellingson contributed to this strategic discussion by suggesting that operators must "reimagine their space" to meet the needs of the modern traveler. She noted that younger generations often view themselves as "travelers" rather than "campers" and are looking for variety, education, and community. Sandy Ellingson advised that simply providing amenities like pickleball courts isn't enough; properties need active leadership or scheduled events to encourage guests to step out of their units and connect with others.

The discussion also touched on the controversial trend of converting transient campgrounds into long-term stay parks. Sandy Ellingson expressed concern that some owners are moving toward long-term models solely for guaranteed seasonal income, potentially losing sight of the broader vision for the industry. However, Robert Preston countered that for many investments, the decision comes down to the basis of the property, noting that long-term stays can provide a predictable cash flow that offsets the risks of a purely transient model.

Jeff Hoffman, returning to the show while recuperating from heart surgery, shared his insights on the difficulty of pegging demand for 2026. He noted that while general economic numbers look positive, there is underlying pressure on the economy to slip back. Jeff Hoffman advised that new businesses like Saurav Ghosal’s must prioritize building a loyal customer base and utilize exit surveys to move away from an over-reliance on Online Travel Agencies (OTAs) like Airbnb and VRBO.

The panel concluded the session by offering mentorship to Saurav Ghosal, with Robert Preston advising him to look at the harsh financial reality of his market's occupancy limits. Robert Preston suggested that if the current model doesn't work, more creative exit strategies, such as condo-izing the units, might be necessary. Brian Searl recommended using AI tools to help brainstorm fundamental rebranding options, while Mike Harrison urged the importance of joining the American Glamping Association to leverage existing industry expertise.

Finally, the group looked toward the future of industry financial planning. Sandy Ellingson proposed a future topic centered on "reimagining the proforma," suggesting that expectations for occupancy should be adjusted to better reflect modern travel cycles. Brian Searl and the panel agreed to dive deeper into these accounting and strategic forecasting themes in next month's episode, ensuring that both legacy and new operators have the tools to survive the current market cycle.

John McMahon explains that Camp Door County was born from a desire to offer more than just a place to park an RV. With 77 RV sites, 19 glamping cottages, and 25 primitive tent sites, the resort aims to attract "intentional guests." McMahon details how the park leverages its proximity to Lake Michigan and Green Bay to host specialized nature programs, such as mushroom foraging led by experts, stargazing events in coordination with local astronomers, and structured storytelling sessions where children share their outdoor discoveries with the community.

Casey Cochran from Campspot highlights the brilliance of this "identity-driven" approach. He notes that while many operators are currently nervous about shrinking booking windows, Camp Door County is successfully creating its own transient demand by leaning into the "dirt and soil" of its specific location. Cochran points out that rather than simply hoping guests show up, McMahon is giving them specific reasons to book well in advance through high-value events that resonate with their target demographic.

Zach Stoltenberg of LJA digs into the logistics of these events, asking about standout successes and marketing strategies. McMahon reveals that their Campgrass Music Festival is a major draw that sells out almost instantly. To promote these activities, he discusses a multi-layered marketing approach that includes leveraging state tourism boards, local radio, and strategic partnerships with outdoor brands like Swift Industries. He also mentions a "partner leverage" tactic where musicians and sponsors are contractually obligated to promote the events to their own followers.

The conversation shifts to pricing strategies, where John McMahon admits they have not yet turned on dynamic pricing because they prioritize the guest's ability to rebook specific favorite spots. Casey Cochran advises on the value of "occupancy prediction" tools, explaining how data can help operators understand when to raise rates based on pacing—even without a fully automated dynamic system. He emphasizes that understanding whether lowering prices actually drives "net new" reservations is a critical insight for the current season.

Joe Duemig explores the technical side of the guest experience, suggesting that parks can use rebooking incentives to secure future occupancy. He and Zach Stoltenberg discuss strategies like offering QR codes on-site for immediate rebooking or providing "first dibs" to past guests before the general booking window opens in January. Stoltenberg notes that these methods are excellent for driving loyalty without necessarily needing to slash rates.

John McMahon shares his philosophy on amenities, explaining why Camp Door County intentionally lacks traditional features like a swimming pool or a jump pillow. He argues that trying to "catch up" to the amenities of 15 other neighboring campgrounds offers no added value. Instead, he focuses on the uniqueness of the local beach and the mountain bike trails currently being built on-property by the same company responsible for the 2028 Olympic trails.

Casey Cochran draws a parallel between this park management style and the software world, stating that once you get a user (or guest) to experience a high-quality product, they tend to stay "forever." He admires the "SaaS mindset" applied to a physical campground—focusing on getting the guest through the door once, confident that the curated experience will handle the rest of the marketing via word-of-mouth.

As the show nears its end, Zach Stoltenberg introduces a new trend he’s encountered: red light therapy. He mentions that health and wellness trends are increasingly pairing with outdoor hospitality, suggesting that integrated wellness features like saunas with red light add-ons might be the "next big thing" for luxury glamping resorts looking to provide a circadian rhythm reset for their guests.

Joe Duemig wraps up the episode by humorously fulfilling the show's "AI requirement" in Brian Searl's absence. He suggests that McMahon could use AI to turn the children’s storytelling sessions into published books for families to take home, further extending the "experiential" value of the stay. The panel concludes by emphasizing that in a competitive market, a clear identity and a commitment to guest service are the most sustainable paths to success.

Rafael Correa, President and CFO of Blue Water Development Corp, kicked off the industry insights by sharing early 2026 trends from his portfolio of nearly 60 RV resorts. He noted a significant uptick in booking pace since the start of the year, particularly in transient RV stays, which had previously been a lagging subset. Correa emphasized that while it is early in the season, the momentum suggests a positive growth trajectory for the industry as it adapts to the "new normal" of guest behavior.

Scott Bahr, President of Cairn Consulting Group, provided a data-driven perspective on these trends, noting that consumer sentiment is at its highest point in three years. He explained that many campers have adjusted their lifestyles to economic uncertainty, choosing to "downgrade" site types or prepare meals at the campground rather than eating out. Bahr highlighted that affordability remains a primary driver for the industry and stressed the importance of operators effectively communicating these cost-saving measures to potential guests.

Phil Ingrassia, President of the RVDA in the United States, and Eleonore Hamm, President of the RVDA of Canada, shared observations from recent consumer RV shows. Ingrassia noted that manufacturers are responding to economic pressures by producing more entry-level, lightweight towables at accessible price points. Hamm echoed this, reporting that while total sales volume in dollars might be lower due to the shift toward entry-level products, attendance at Canadian shows remains steady, and there is a noticeable return of younger families to the market.

Simon Neal, Founder and CEO of CampMap, shifted the geographical focus by sharing 2025 pricing data from the European market. He illustrated how nightly site prices in Europe vary significantly by region, with warmer southern climates like Italy and Croatia commanding the highest rates. Neal’s data showed a steady year-over-year price growth of 4% to 6% across Europe, providing a useful benchmark for North American operators to compare against their own pricing strategies and growth.

Declan Mimnagh, Owner of RoomStay, introduced the perspective of a conversion checkout platform, discussing the increasing aggression of Online Travel Agencies (OTAs) in the outdoor hospitality space. He warned that as OTAs like Expedia and Booking.com lean heavily into AI and sophisticated marketing, independent park owners must prioritize direct booking strategies to protect their bottom line. Mimnagh specifically pointed out that savvy Gen Z consumers are adept at "stacking" discounts and loyalty rewards, making it harder for parks to maintain price parity.

The conversation then delved deeply into a new Gen Z research report presented by Brian Searl and Scott Bahr. Bahr revealed startling data showing that Gen Z is the generation least emotionally connected to the outdoors and the most risk-averse. Unlike previous generations who grew up with unstructured outdoor play, many Gen Z adults had their first camping experiences in highly serviced environments like cabins or glamping tents, which has fundamentally changed their relationship with nature and their willingness to take spontaneous trips.

Simon Stockner, co-owner of Kispiox River Lodge, provided a boots-on-the-ground look at a boutique operation in Northern British Columbia. While his current demographic leans older, Stockner discussed his efforts to attract a European market and his passion for integrating skill-based experiences, such as river rafting, into his lodge's offerings. His approach aligned with Bahr’s earlier point that providing education and building confidence in outdoor skills can be a powerful way to foster guest loyalty and repeat visits.

The panel engaged in a spirited debate about "life stages" versus generational labels, with Rafael Correa noting that while Gen Z is a savvy and critical component of the consumer base, they are "experience chasers" who are not inherently loyal to a single destination. Correa argued that operators must be active on every digital channel—from Instagram to Reddit—to tell a compelling story that meets the high research standards of younger travelers who cross-reference multiple platforms before booking.

As the show concluded, Brian Searl emphasized that while the data on Gen Z might seem daunting, the industry has clear opportunities to evolve. The episode wrapped with a call for operators to remain proactive in their marketing and operational strategies, utilizing the available white papers and data resources to stay ahead of the curve. Searl teased next month's episode, which will focus on unprecedented pricing data, promising further insights into the economic future of the outdoor hospitality sector.

Matt Whitermore, Director of Market Expansion at Climb Capital and Unhitched Management, shared his personal evolution from an AI novice to a proficient user. He detailed his extensive use of tools like Claude, ChatGPT, and Whisper Flow to manage a growing portfolio that now includes 32 parks and nearly 3,500 campsites. Matt emphasized the importance of "prompt engineering" and his recent transition to using "Claude Skills" to create precise, systematic workflows for his business operations. He noted that integrating AI into his daily routine, even while exercising on a treadmill, has been life-changing for his productivity.

Mychele Bisson, CEO of Bison Peak Ventures and Wave Haven Resorts, provided an owner's perspective on the practical application of these technologies. Operating ten parks and four marinas from Alaska to Florida, Mychele discussed her current efforts to revamp company Standard Operating Procedures (SOPs) using internal AI systems. She expressed a desire to balance high-tech efficiency with the high-touch nature of hospitality, noting that automating backend tasks allows her staff to focus more on creating meaningful, one-on-one "core memories" for visiting families.

Kurtis Wilkins, a Private Equity Analyst with RJourney and Advanced Outdoor Management, offered insights into the strategic side of automation. Managing over 60 branded and unbranded locations across the US, Kurtis argued that the goal of automation is not to replace human interaction but to enhance its quality. He suggested that by "feeding clean data" into AI systems to handle mundane tasks, hospitality providers can afford to spend more time on the "beating drums and rolling out carpet" aspects of guest service that truly define the industry.

Sandrine Zechbauer, Chief Marketing Officer at RMS Cloud, brought a global and technological perspective to the panel from the United Kingdom. Representing a property management system (PMS) with roots in Australia and a strong presence in the US, Sandrine highlighted that AI is no longer optional for tech providers. She explained how RMS is adopting an "AI first" mandate to accelerate software updates and improve modules like housekeeping. Sandrine noted that AI chatbots can handle 80% of common guest inquiries—such as pool hours or firewood availability—providing instant service that often surpasses human availability.

The panel delved into a deep discussion regarding the psychological shifts in modern travelers, particularly Gen Z. Brian Searl referenced recent research indicating that younger generations are not necessarily looking for "fast Wi-Fi" but rather a sense of security and guidance in an outdoor environment they find unfamiliar. The group discussed how hospitality must adapt to these shifting demographics, where "human in the loop" services become a choice for guests who may want deep solitude one day and vibrant community connection the next.

Matt Whitermore shared a poignant anecdote about his own history of loneliness as a digital financial analyst, which drove him to buy his first campground in the Catskill Mountains to reconnect with nature and people. This led to a broader conversation about the "loneliness epidemic" and how campgrounds serve as a vital antidote. The panel agreed that technology should serve to bridge the gap between being digitally connected and being humanly disconnected, ensuring that the outdoor industry remains a sanctuary for real-world interaction.

The technical segment of the show explored the future of "agent-to-agent" communication. Brian and the guests envisioned a world where a traveler’s personal AI agent calls a campground’s AI agent to negotiate specific needs, such as the safety features of a playground for a clumsy child. Sandrine and Kurtis discussed the importance of exposing "endpoints" to these agents so that information can be shared seamlessly without a traditional phone call, though they acknowledged that many parks are still in the intermediary phase of transitioning from Excel spreadsheets to basic booking engines.

During the "ask a question" segment, the guests swapped insights on various topics. Matt recommended ChatGPT as the best starting point for beginners due to its extensive educational resources. Sandrine questioned Kurtis on the current state of the US real estate market, to which Kurtis responded with a "bullish" outlook, citing suppressed values due to high interest rates as a prime opportunity for investment. Brian added that the UK caravan and glamping market might currently offer an even easier path to ownership than the US for someone in Sandrine's position.

The episode concluded with each participant sharing where they could be found online for further collaboration. Mychele Bisson directed listeners to her personal website and YouTube channel, Matt Whitermore highlighted his "Outdoor Hospitality Weekly" newsletter on LinkedIn, and Kurtis Wilkins pointed toward RJourney and Advanced Outdoor Management. Sandrine Zechbauer invited connections via RMS Cloud and LinkedIn, while Brian Searl closed the session by inviting the audience to join his next deep-dive data discussion with Scott Bahr.

The conversation opened with a retrospective on the recent Tampa RV show. Sandy Ellingson provided an on-the-ground perspective, noting that crowds were larger than anticipated and there was a general sentiment that 2026 would show improvement over the previous year. However, Mike Harrison offered a counter-perspective based on broader hospitality trends, expressing caution regarding occupancy rates. He noted that the hotel industry had seen consecutive months of decline and emphasized that the outdoor sector must still absorb the new supply of inventory built over the last few years, suggesting a year of caution rather than unbridled optimism.

Jeff Hoffman weighed in on the changing behaviors of guests, specifically regarding booking windows. He suggested that while some might view current delayed bookings as a negative trend, it may actually represent a return to normalization compared to the post-pandemic boom where sites were booked a year in advance. Sandy Ellingson added a critical nuance to this observation, urging the industry to view guests as "travelers" rather than just "campers." She argued that the proliferation of accommodation options—such as glamping units, cabins, and tiny homes—gives travelers more flexibility, allowing them to delay booking decisions because they are no longer solely dependent on securing a specific RV site.

A significant portion of the dialogue was dedicated to the state of industry associations. Robert Preston highlighted the friction that often exists between state and national organizations, attributing some of the difficulty to the dual nature of the industry as both a real estate and a hospitality business. He noted that real estate challenges are often hyper-local, making them difficult to solve at a national level. Jeff Hoffman, drawing on his leadership experience, proposed that the solution lies in better communication, specifically through quarterly reporting and shared educational initiatives that demonstrate a clear return on investment for members of both state and national bodies.

Building on the topic of associations, Mike Harrison emphasized the critical role of advocacy. He cited the Credit Card Competition Act as a prime example of legislation that requires the leverage of national associations combined with the grassroots pressure of local park owners. Harrison argued that alignment across the fragmented industry landscape—including OHI, RVIA, and state groups—is essential for financial wins that roll down to the bottom line of every operator. He expressed hope that as institutional investors continue to enter the space, the industry will naturally move toward better consolidation and professionalization.

Special guest Anjali Harvie introduced the panel to Daiva RV Resorts, formerly Roots RV, a family-run business based in Ontario, Canada, that has recently expanded to 18 parks. Harvie shared her unique background of growing up in the industry and discussed the recent rebranding effort. She emphasized the importance of maintaining a family-centric culture even while scaling up operations. Unlike top-heavy corporate structures where employees feel like numbers, Harvie explained that Daiva relies on onsite managers—often couples and families—who are empowered to maintain a sense of ownership and pride in their specific properties.

The conversation regarding corporate versus family operations resonated with the other multi-park owners on the panel. Robert Preston and Mike Harrison discussed the tension between necessary standardization and maintaining a unique guest experience. Harrison explained that CRR Hospitality intentionally avoids the term "corporate," preferring "leadership team," and strives to balance brand promises with the unique "DNA and vibe" of each individual property. The consensus was that while backend efficiencies are necessary for growth, the guest-facing experience must remain authentic to avoid feeling like a generic chain.

Mike Yasieniuk provided an update on Let’s Camp, detailing the company's expansion into the United States and the launch of their new marina software, Let’s Boat. He explained that the move into the U.S. market was driven by the need to reach a certain scale to support multi-currency capabilities and complex accounting features. Yasieniuk highlighted that their competitive advantage lies in keeping the software simple for older demographics of camp hosts while retaining powerful integration capabilities for backend management, catering to the specific needs of smaller to mid-sized RV parks.

As the show moved into a roundtable format, the topic of innovation took center stage. When asked about the year ahead, Mike Harrison asserted that Artificial Intelligence (AI) would be the defining tool of 2026. He argued that failing to leverage AI for associate and customer experiences would result in leaving money on the table. Mike Yasieniuk agreed, revealing that Let’s Camp is already using AI to expedite software development and perform data analysis that previously took weeks in a matter of minutes, allowing park owners to make rapid, informed decisions based on real-time data.

The episode concluded with a forward-looking discussion on cross-border collaboration. Anjali Harvie expressed an interest in exploring partnerships with U.S. entities to better serve "snowbirds" who split their time between Canada and the United States. Jeff Hoffman enthusiastically supported this idea, suggesting that industry associations should facilitate these connections to clear up misunderstandings and create a seamless experience for travelers. The group ended the call with a commitment to better communication and potential future collaborations between the Canadian and American markets.

The conversation immediately delved into a debate sparked by an AI-generated report regarding land use economics. Brian Searl posited a scenario comparing the Average Daily Rate (ADR) of a single luxury RV site against splitting that same footprint into three smaller Sprinter van sites. The theoretical data suggested the van sites might yield higher revenue with less infrastructure. Zach Stoltenberg countered this by emphasizing the "guest type" factor, noting that luxury RV owners are willing to pay premium rates for high-end amenities, whereas the "Vanlife" demographic is often budget-conscious and prefers boondocking or public lands to paid accommodation.

Jeremy Johnson offered a counterpoint from the operational trenches of Northern Michigan. He noted that while Western US campers might have access to BLM land, the Midwest lacks those free options, driving demand for affordable, basic campsites. Johnson argued that there is a massive, underserved market of non-RV owners—tent campers, car campers, and van lifers—who are being priced out of luxury developments. He highlighted that his $45/night basic sites are booking months in advance, suggesting that maximizing revenue isn't always about luxury upgrades but can also come from volume in the "middle market."

The discussion shifted toward the evolution of glamping, particularly the differences between the US and UK markets. Zach Stoltenberg noted that while primitive glamping (basic tents in backyards) launched the industry, the current US market demands ensuite bathrooms and resort-style amenities to command high ADRs. He explained that operators can no longer rely on novelty; they must provide a complete hospitality experience.

Special guest Charlotte Cleveley provided insight into the mature UK market. She described her property, The Apple Farm Glamping, as a working farm that leans into the "agritourism" model. Unlike the trend toward 5G and high-tech amenities, her guests specifically seek a disconnection from modern life and a reconnection with farming roots. She emphasized that because the UK market is saturated, the "experience" (such as farm tours, animal interactions, and local produce) is the differentiator, not just the accommodation structure itself.

Kate Morel expanded on the UK perspective, suggesting that the UK is often ahead of the US regarding "immersive" hospitality. She argued against the "cookie-cutter" approach to glamping, noting that placing identical units side-by-side only works if the view is spectacular. Morel advocated for "wild swimming," forest therapy, and land art as the next frontier for guest engagement. She cautioned that as the market matures, simply putting heads in beds is insufficient; operators must curate specific emotional connections with the land.

The group also tackled the economics of "add-ons" as a vital revenue stream. Zach Stoltenberg shared anecdotes about RV parks increasing profitability by bundling firewood or offering premium experiences like floating saunas. The panel agreed that while accommodation covers the overhead, ancillary revenue—from farm shop produce to guided experiences—often drives the true profit margin. However, a debate ensued regarding the practicality of wood-fired amenities versus the convenience of propane, highlighting the tension between authentic rustic experiences and guest convenience.

Towards the end of the episode, the conversation turned to design trends for 2026. Jeremy Johnson expressed interest in "folk schools" and crafting workshops as a way to utilize his property during shoulder seasons. Charlotte mentioned her plans to install a "swim pond" to tap into the wild swimming trend. This highlighted a global shift away from purely structural investments (like bigger clubhouses) toward nature-based amenities that align with wellness trends.

The episode concluded with the group's traditional "round-robin" question segment. The guests shared their personal travel aspirations, with Jeremy planning visits to architecturally unique Airbnbs for inspiration, and Zach reflecting on his accidental but rewarding journey into outdoor hospitality architecture. The segment underscored that even industry professionals are constantly seeking inspiration from other sectors of travel to bring back to their own businesses.

Brian Searl wrapped up the hour by pointing toward the future of data in the industry, teasing upcoming reports from Insider Perks that will analyze booking windows and revenue trends. The show set a tone for 2026 that prioritizes data-driven decisions while maintaining the soul of outdoor hospitality—connection with nature and unique guest experiences.

The conversation quickly pivoted to the upcoming RV show season, a critical indicator for the industry's health in the coming year. Phil Ingrassia highlighted the significance of the Florida RV Trade Association's SuperShow in Tampa, noting it as a massive regional event that drew snowbirds and visitors from across the Southeast. He predicted strong attendance, potentially reaching up to 74,000, bolstered by favorable weather forecasts. Eleonore Hamm echoed the importance of these events, mentioning upcoming shows in Calgary and Halifax, while noting that despite a prediction of flat growth for 2026, web traffic to Go RVing Canada remained high, suggesting strong consumer interest in the lifestyle.

Phil Ingrassia provided a forecast for the US market in 2026, describing a "stair-step" low single-digit increase in sales and shipments. He pointed to positive economic indicators such as lower interest rates and stable gas prices, though he cautioned that consumer sentiment remained fragile due to uncertainties regarding tariffs and foreign affairs. He also noted that anticipated tax cuts could result in larger tax returns for Americans, potentially fueling discretionary purchases of RVs and boats. Eleonore agreed with the cautious outlook, predicting a similar year to 2025 for Canada.

Special guest Rachel Hodge, Director of Guest Experiences at Great Parks in Hamilton County, Ohio, introduced her organization's unique position as a political subdivision operating 22 parks and three campgrounds. She discussed the operational challenges of balancing conservation mandates with the need for modern amenities. Rachel highlighted recent upgrades at their Winton Woods facility, including the addition of pull-through sites and gray water stations, and emphasized the success of their "Creepy Campouts" Halloween event, which sold out annually and drove engagement through generational nostalgia.

The discussion shifted across the Atlantic as Vicki Jones outlined the state of the UK glamping market through the lens of GITA. She described the association's efforts to unify a fragmented industry of approximately 5,000 glamping sites through in-person summits and road trips. Vicki frankly addressed the lack of data available to the UK market due to budget constraints and the volunteer nature of their organization. This prompted a collaborative moment where both Scott Bahr and Brian Searl offered their assistance and data resources to help GITA survey their members and gather crucial market intelligence.

Scott Bahr then led a deep dive into booking window trends, revealing a significant shift in camper behavior. He noted that while 42% of campers expressed a desire for spontaneous trips, actual behavior showed a shortening booking window driven by uncertainty rather than pure spontaneity. He revealed that over half of campers were booking within a month of their trip, a sharp contrast to the pandemic era where travelers booked months in advance due to scarcity. Bahr advised that while avid campers remained reliable in their planning, the broader market was delaying decisions due to economic and life factors.

The panel engaged in a critical discussion regarding pricing strategies in response to these shortened booking windows. Vicki Jones questioned whether operators should hold their rates or discount for last-minute bookings. Scott Bahr advised against eroding value through panic discounting, suggesting that price was part of the guest experience and that value-additions, like free firewood, were better than dropping rates. Brian Searl added that competitive analysis was vital here; if competitors were full, discounting was unnecessary, but if the market was soft, operators had to make strategic decisions based on their specific local data.

Rachel Hodge contributed to the operational dialogue by sharing how Great Parks managed occupancy, noting that despite being closed for renovations for half the year, weekend occupancy remained high. She asked Vicki about her specific glamping site, Tractors and Cream, prompting Vicki to describe her six geodesic domes and the emphasis on communal spaces, such as a craft hut and sensory play areas, which differentiated her business in a crowded market. This exchange highlighted the universal importance of unique amenities in driving guest satisfaction across different continents.

As the show neared its conclusion, the "round-robin" question segment revealed interesting cultural and economic nuances. Eleonore Hamm asked Scott about his trip cost analysis tools, leading to a promise of sharing proprietary algorithms. Vicki asked Phil about average daily rates for RV sites in the US, to which Phil and Scott explained the massive variance between rustic public parks and high-end resorts with luxury patios. This underscored the complexity of the North American market compared to the UK's more condensed geography.

The episode wrapped up with a final inquiry from Phil Ingrassia regarding Canadian snowbirds. Eleonore confirmed reports that many Canadians were indeed staying home or choosing different destinations rather than traveling to the US southwest, citing media reports and softer sales of larger RV units typically used for snowbirding. Brian Searl concluded the broadcast, thanking the diverse panel for a session that bridged international gaps, covered essential data trends, and set a collaborative tone for the 2026 season.

Kristin Andersen Garwood kicks off the reflections by highlighting the significant strides her company made in data collection. She notes the release of their first glamping market report and the expansion of their proprietary database, which now includes hundreds of new properties. Kristin shares that they are currently preparing their Q4 report and an RV market report, with plans to expand their data analysis internationally. Following her, David Byers reveals a major pivot for his business; after 30 years of manufacturing round structures, his company has started building rectangular and square saunas to meet market demand. He showcases photos of his products, including a wheelchair-accessible sauna and sleeping barrels featuring acrylic bubble walls, emphasizing their durability and unique design suitable for heavy snow loads.

Elizabeth McIntosh shares that 2025 was a milestone year for her glamping operation in Ontario, as they completed their site plan by expanding to seven geodesic domes. She details the addition of "magical moments" to the property, such as a library in the forest, and the hiring of managers to allow for more hands-off ownership. Elizabeth discusses the surprising success of winter glamping, noting that social media platforms like TikTok have helped romanticize the "snow globe" experience, making winter bookings sometimes easier to secure than spring dates. She explains that amenities like private hot tubs and saunas are critical for making the cold weather appealing to guests.

MacKenzie Whitsell describes the infrastructure improvements made at her sanctuary, specifically the separation of the wild horse herd to create a walkway for guests. This change allows visitors to walk between the herds to a "pony petting pavilion," enhancing the immersive nature of the experience without compromising safety. Unlike Elizabeth, MacKenzie admits that winter glamping has been a harder sell at her location due to the need for guests to walk outside to bathhouses in freezing temperatures. She emphasizes her commitment to refining the guest experience to ensure it feels truly luxurious before aggressively marketing winter stays.

Sandy Ellingson expresses her enthusiasm for the industry's shift toward data-driven decision-making, moving from reactive to proactive strategies. She praises the younger entrepreneurs on the panel for their focus on engagement and unique experiences, noting a rise in agrotourism where guests, particularly from urban areas, visit parks specifically for equine therapy and animal interaction. The conversation then shifts to the role of Artificial Intelligence in the industry, a topic Brian Searl is passionate about. Brian challenges the group to discuss how they are utilizing AI, suggesting that it can be used for everything from coding interactive websites to enhancing promotional photos.

The group engages in a lively debate regarding the ethics and utility of AI in marketing. Brian argues that using AI to add elements like a sunset or a couple enjoying wine to a photo is acceptable as long as it represents an achievable reality for the guest and does not remove permanent eyesores like dumpsters. Elizabeth confirms she uses AI extensively for social media captions and brainstorming promotional ideas. Sandy adds that she recently used AI tools to remove obstructions from snowy landscape photos, while David mentions using ChatGPT to translate business communications into Spanish for clients in Costa Rica. MacKenzie admits she uses AI for coding in her day job but realizes she has been underutilizing it for her glamping marketing.

Looking ahead to 2026, Elizabeth asks for advice on developing a high-end farm stay, as she is planning a new project on a property with an old mill. This prompts a discussion on "agrotourism," with Kristin suggesting that miniature animals are a massive draw for guests. Brian utilizes an AI tool during the show to generate a blueprint for a high-end farm experience, which suggests focusing on participation rather than just observation. The AI proposes ideas such as guests gathering their own eggs, "consequence stakes" where guests understand the lifecycle of farm animals, and accommodations that serve as unique characters with their own backstories.

The conversation naturally flows into the challenges of food and beverage in remote glamping locations. Elizabeth notes that while restaurants have low margins, they are essential for the guest experience, and she currently utilizes a high-end meal kit partnership to solve this. David adds that art, such as murals on his glamping barrels, contributes to the "instagrammability" of a site, which is just as important as the amenities. The group agrees that while food service might not be a primary profit center, it is a vital amenity that allows operators to command higher nightly rates and increase occupancy.

In a roundtable segment, Sandy asks Kristin about key findings in her recent research. Kristin reveals that approximately 10% of sites in new RV resort developments are now dedicated to glamping, and that units with hot tubs or saunas command significantly higher rates. MacKenzie then shares details about her "mustang gentling retreat," a premium experience where guests pay to spend a week learning to tame a wild horse. This unique offering piques the interest of the group, with Brian jokingly asking Sandy to buy him a ticket for Christmas.

As the show wraps up, the guests share their holiday plans and final thoughts. Sandy predicts that 2026 will be a pivotal year for the RV industry, hoping for a return to 75-80% occupancy levels if parks adapt to new consumer demands. Brian teases upcoming research on Gen Z psychology, hinting that their hesitation to camp stems from a fear of embarrassment and a lack of childhood exposure to the outdoors. The episode concludes with Brian promoting a novelty AI-generated Christmas album for campground owners and wishing everyone a successful year ahead.

The conversation quickly turned to the topic of extending the camping season and the concept of immersive guest experiences. Jeremy Johnson shared his focus on winter recreation, given that his location in the Upper Peninsula of Michigan receives approximately 300 inches of snow annually. He discussed the success of winter glamping domes near the Twin Cities, where occupancy remained high despite the cold, driven by the novelty of the experience. Jeremy highlighted the potential for winter activities like fat tire biking, skiing, and ice climbing—noting that Munising, Michigan, hosts one of the largest ice festivals in North America—to attract guests during the traditionally off-season months.

Discussion then shifted to the nuance between novelty and genuine guest experience. Jeremy drew a comparison to immersive art experiences like Meow Wolf, suggesting that while novelty attracts a first visit, deep understanding of the guest is required for repeat business. He posed a theoretical question about whether a theme park ride knows a guest is a "super fan" and adapts accordingly. Tyler Duffy provided concrete data from CampLife’s system regarding repeat customers. He noted that while 2024 saw an impressive 87% repeat customer rate, that number dropped into the high 70s in 2025, though repeat visitors remain a substantial portion of stays across their client base.

Greg Rose chimed in regarding his own statistics at Camp Nauvoo, stating that he sees a solid 75% repeat customer rate. He attributed much of his remaining business to word-of-mouth recommendations from those loyal guests. This led to a broader discussion on customer acquisition costs, with the panel agreeing that marketing to existing customers through a CRM (Customer Relationship Management) system is significantly more cost-effective than acquiring new ones. Tyler confirmed that CampLife includes CRM functionality allowing parks to automate rewards or early booking access for guests who have stayed a certain number of nights, such as 10 nights a year.

Tyler Duffy presented specific statistics regarding traveler behavior over the last year. According to CampLife’s data, the average distance travelers traveled to a park was 305 miles. However, the data followed a bell curve distribution, with nearly 60% of travelers coming from less than 100 miles away. Long-distance travelers, those traveling 700 to 800 miles, accounted for only about 5% of the data. This reinforces the trend that a vast majority of camping guests are locals or regional travelers rather than cross-country tourists.

The group explored the competitive landscape between private parks and state parks. Jeremy Johnson observed that in Michigan, state parks are often as crowded and developed as private parks, creating a market gap for true rustic experiences. He highlighted pricing data to support this demand, noting that he rents rustic tent sites for $45 a night, whereas the average daily rate for full hookup sites in Michigan was roughly 60, a difference of only $15. This suggests that guests are willing to pay a premium for a curated, rustic experience that offers solitude, provided it is convenient to local amenities.

This led to a debate on the concept of "disconnection." Brian Searl and the panel discussed whether Gen Z and other demographics truly want to be offline. The consensus was that while guests desire the feeling of being in the woods and disconnecting from work, they still require connectivity for safety and modern conveniences, such as calling an Uber or checking restaurant reservations. Jeremy noted that despite his park being in the woods, guests have 5G service, allowing them to use nature apps like bird identifiers while still feeling removed from the city.

In a round-robin question segment, Tyler Duffy asked Joe Duemig about his recent business expansion into Australia. Joe noted that the markets are quite similar, though Australian parks often feature camping on grass rather than concrete pads and utilize "annexes"—tents attached to the side of RVs—which are rarely seen in the United States. He also observed that New Zealand parks tended to be slightly less amenity-rich compared to their Australian or American counterparts, though water parks and high-end facilities do exist in specific locations like Sandstone Point.

Joe Duemig asked Jeremy about the trend of smaller parks offering high-end food amenities. Jeremy confirmed that food is a major focus, citing the rise of farm-to-table dining in rural areas. He mentioned a high-end property nearby where a stay can cost $1,500 a night because it includes meals prepared by a Michelin-caliber chef. While Kona Hills isn't at that price point yet, Jeremy expressed a desire to integrate a hospitality and food component in the future to blend the rustic outdoors with modern culinary comforts.

Finally, Greg Rose asked Tyler about integrating reservation systems with third-party platforms like Airbnb and Hipcamp. Greg mentioned that Hipcamp fees have risen significantly and that Airbnb was not effective for his venue. Jeremy Johnson advised Greg to focus on direct bookings, revealing that after just one year, Kona Hills receives 99% of its bookings directly, significantly reducing commission costs. The episode concluded with Brian Searl directing listeners to the guests' websites and teasing the next show on Outwired featuring Ari Smith.

Phil Ingrassia opened the discussion by sharing the RVIA wholesale shipment forecast for North America for 2026, noting a cautious optimism based on incremental improvement. He detailed that RV shipments in the US and Canada in 2025 were up about 3% year-over-year, with the 2026 forecast projecting another incremental growth of roughly 2% to 3%. Phil attributed this cautious outlook to lower interest rates, hoped-for tariff stability, and an expected increase in income tax returns in the US, which typically feeds into discretionary spending. Scott Bahr inquired about the impact of higher-income markets, and Phil confirmed that while entry-level travel trailers drive volume, the higher-end fifth wheels are currently performing well, indicating a focus on more profitable mid-to-higher-level units. Deneen Allen asked Phil about Canadian efforts to attract new Canadians to RVing, and Phil discussed studies showing that 60% to 70% of pandemic buyers plan to buy an RV again, indicating strong retention.

Scott Bahr elaborated on new market entrants, noting a movement toward less expensive forms of RVing like boondocking and overlanding, but highlighted the robust and growing sector of using RVs for events, travel sports, and festivals, with the older millennial group being a key driver. Jen Ballenger confirmed this trend, stating that her park in Missoula, Montana, has seen a great job in attracting event-based travel, emphasizing that RVing is perceived as budget traveling compared to dynamic hotel pricing, a point that Jen has observed over her 25 seasons of operation. Deneen Allen then asked the panel if this group trend represented an opportunity for RV parks to focus more on group camping infrastructure.

Miguel Huerta shifted the focus to the global hospitality market, reporting a decline in hotel demand across the US, Mexico, the UK, and Canada in 2025, with Mexico seeing the steepest drop at 12%. For glamping, Miguel noted steep declines in Spain, Mexico, and the UK, but a surprising 20% increase in demand for glamping sites in Canada. Miguel predicted the glamping industry, especially in Mexico, will consolidate, suggesting that sites designed for B2B or group bookings will be the ones to survive. He emphasized the massive revenue opportunity of the upcoming World Cup for RV and glamping operators, which could be monetized by putting low-entry models to work as Airbnbs.

The discussion turned to the complex relationship between pricing and the guest experience. Scott Bahr stressed that pricing is intrinsically part of the perception of the experience, and operators must effectively communicate the value to justify any increase. Deneen Allen supported this, advocating for a focus on delivering value and a "no discounting" philosophy, instead suggesting that operators set a base floor rate and utilize strategic framing or value-adds. Jen Ballenger noted that while she does offer discounts like Good Sam, she sees less complaining about incremental price increases because consumers understand that everything, including power and property taxes, has become more expensive.

In a final rapid-fire Q&A round, Jen Ballenger asked Scott Bahr about data on campers preferring mom-and-pop parks over corporate parks, to which Scott confirmed a large market for authenticity and rustic experiences. Scott Bahr asked Miguel Huerta about the market for rustic camping in Mexico, but Miguel stated the market is currently favoring more luxurious experiences. Miguel Huerta asked Simon Neal about his 2026 outlook, and Simon expressed optimism that the year would be better than 2025. Simon Neal asked Phil Ingrassia about campgrounds capitalizing on the World Cup by using RVs as rentals, and Phil confirmed that major RV rental companies are already gearing up for a big year due to the World Cup and the US America 250 celebration. Phil Ingrassia asked Jen Ballenger for advice for RV dealers preparing first-time buyers, and Jen recommended dealers focus on setting them up with tools for advance planning and spending more time demonstrating essential tasks like sewer dumping and breaker box location. Finally, Deneen Allen asked Phil Ingrassia about the RV resale market for entrepreneurs considering used RVs for glamping setups, and Phil responded that RV values on used units have been steady, noting that two used RVs are typically sold for every new one. Scott Bahr concluded by announcing a new research initiative focused on Gen Z attraction to the industry.

Brian Searl kicked off the show, noting his return to the studio after extensive travel, including conferences like OHI and KOA, and acknowledged the demanding convention season. He quickly steered the conversation toward AI, referencing the new Gemini 3.0 model from Google, which he noted had significantly outperformed competitors like ChatGPT in nearly all benchmarks, describing its performance leap as "night and day". Searl highlighted mind-blowing use cases, such as the model's ability to solve a physics problem written on a napkin in the same handwriting.

Kurtis Wilkins, from RJourney (running about 50-60 locations, 43 branded RJourney, and Advanced Outdoor Management), shared his concerns about feeding business data into powerful models like Gemini, worrying that what is pushed into these models "is no longer yours, that's theirs". He stressed the necessity of disclosing this to stakeholders and ensuring they understand the data protection implications. Wilkins, who had attended OHI, emphasized that AI's primary role will be replacing repetitive tasks, offering an opportunity for companies to redirect time and focus on increasing the guest experience.

Matt Whitermore, Director of Market Expansion at Unhitched Management and Climb Capital (owning and operating 30 parks), agreed with the need for better guest experience, noting that AI is slowing job growth by replacing the need for entry-level roles like analysts, as one person with AI can do the job of many. He shared an eye-opening anecdote about a high-end transient park operator in the saturated Texas Hill Country who is "crushing it" by leveraging AI in marketing and revenue management on the back end, which frees him up to be a human on the front end. This operator has all five-star reviews and impressive revenue numbers.

Cara Csizmadia, President of the Canadian Camping and RV Association, related to the end-of-year burnout but joined the AI discussion by highlighting the generational shift in tool use, noting that her teenage children use ChatGPT over Google. She argued that completely blocking children from using AI tools in school creates a "weird dynamic" because future jobs will require the skill of effectively prompting AI. Csizmadia views the technological shift as an opportunity to maintain focus on the "human-ness" of the hospitality industry, using AI's efficiency to enhance human interactions.

Special guest Lizzy Bustamante, CEO of TillerXR (a virtual tour, GPS-powered platform), discussed how her company is leveraging AI to enhance their product. She envisions using conversational AI to automatically build a virtual tour from images and use image analysis to determine and pull in contextual data—like site information, object detection, and auto-tagging—speeding up the process which currently requires manual input from campground owners. Wilkins immediately saw the value, noting that having this virtual tour data accessible as an API endpoint into AI engines would be "incredibly useful to the consumer" for refining their RV pad rental search. Searl added that AI will soon be able to "watch" the virtual tour and property video for the consumer, finding the perfect match by analyzing every piece of data available.

The conversation then took a broader turn to discuss the US government's Genesis Mission, a new executive order signed by President Trump, which Searl compared to the Manhattan Project. The order focuses on using massive federal scientific datasets to train powerful AI models, unifying supercomputers and lab data to shrink research timelines from years to days. Searl stressed that this push proves AI is not a fad but a serious, government-backed initiative, essentially turning the country into one big AI factory in an effort to race with China.

The panel universally agreed on the magnitude of the government's full-scale push into AI. The final discussion focused on the societal impact, particularly on the future of work and human identity. Searl cited an MIT study finding AI can already replace 11.7% of the US workforce, or about 19 million jobs, if it never improved beyond its current state. Wilkins expressed hope for humanity, believing people will use the freed-up time for "internal fulfillment," focusing more on community and human connection. Searl concluded the episode with an optimistic but realistic view: while there will be a difficult transition period as jobs are replaced, the long-term future, where intelligence and energy are abundant, will unlock greater human purpose.

Mike Harrison, a veteran of the podcast but a newcomer to the KOA franchise system with CRR Hospitality, shared his initial positive impressions after joining KOA just six weeks prior. Coming from the traditional hospitality franchise world (Marriott, Hyatt, Hilton), he was very excited to see the expected level of franchise support in marketing, operations, and revenue management. Mike viewed the partnership with KOA as a way to "fuel and inject" a particular property and was optimistic about leveraging the brand for "inordinate growth," concluding that the convention "doesn't disappoint".

Samantha Chipperfield, a long-time member of the KOA family who has attended 19 conventions, expressed appreciation for the sense of community and support provided by the KOA leadership team, noting that they consistently have "your back". Brian Searl posed a unique follow-up question to Samantha, asking about the difference between attending the convention as an owner, which she once was, versus her current role as a manager after selling the property to KOA. Samantha responded that there is "way more support" now, contrasting it with the earlier days when decisions and money were solely managed by her family.

Camille McPeek and Ryan McPeek, owners of the Coshocton, Ohio, KOA, highlighted key technological and communal benefits of the conference. Camille was particularly excited and appreciative of the home office's ongoing work to revamp koa.com and develop a better Content Management System (CMS), which she believes will be a "game changer for all franchisees". She also found the session honoring long-time owners, including one family from New Mexico operating their park for 40 years, to be "very inspiring" and felt proud to be part of the "KOA family".

Ryan, in turn, highly valued the networking opportunity, particularly connecting with multi-park owners. As an operator of a smaller park, he appreciated seeing how large-scale operations tackle common challenges like building and growing a strong team. He explained that this insight reinforced his current priority of developing their loyal team members, getting them to take on leadership challenges, and establishing systems to enable future business growth.

Gwyn Wathen echoed the importance of networking, calling it "probably the biggest advantage of KOA convention". He admitted that while the educational sessions are valuable, networking is more important for his multi-property company. Gwyn shared a crucial business insight, stating that networking at the convention is how his company has achieved some of their acquisitions, as it's often the place to start the initial conversations with owners thinking about selling.

Matt Stovold focused on the Canadian market and the general sense of community. He noted that while he has experienced the convention as both a franchisee and a home office employee, the spirit remains the same: it's a "family" where people openly share ideas, talk about business, and build personal connections. Regarding the Canadian market, Matt noted that there has been "really good growth" over the last three to four years, with some parks seeing double-digit growth. He characterized the Canadian camper as "very loyal" and highlighted the opportunity to invest in the growing brand, citing the growth in Alberta from one KOA two years ago to five now.

The discussion moved into specific operational and development topics, starting with Mike Harrison's question to Gwyn Wathen about the Camper Reservation Center, a call center Gwyn's company created. Gwyn explained that the service was built to answer the 800-number after the third ring when the property couldn't pick up, but it has since grown to serve between 99 and 110 KOA properties. He detailed that the service is technology-driven, pulling up all necessary information from rates to local attractions, and charges a minimum per call, allowing properties to handle reservations even when closed for the winter.

Gwyn then turned the tables and asked Ryan and Camille McPeek about how they handle their on-site activities, noting his company is trying to figure out the right dynamic for their 15 properties. Camille explained that their approach has evolved from trying to do weekly themed weekends to now focusing on offering the same, consistently fun, family-oriented activities every weekend, like tie-dyeing or ceramic painting. She also shared an innovative example of outsourcing an activity by inviting the "Bug Mobile" from Ohio State University to their park, highlighting the value of collaborating with local community institutions.

The conversation shifted to development when Ryan McPeek posed a question to Samantha Chipperfield about the best path for development—building new sites or cabins—given decreased demand and higher costs. Samantha, whose small park is only 14 acres, advised on being "mindful" of existing space and detailed her success in taking out sites to improve existing ones, specifically removing 9 sites to create 12 deluxe patio sites, significantly improving the ROI. She passionately advocated for deluxe cabins, noting that turning a tent site that earns $$$12,000 to $$$13,000 annually into a cabin site that earns $$$60,000 annually is worth the upfront investment. Mike Harrison interjected to support this, framing the decision as a "math question," and advising that adding cabins is often an "easy" investment with a quick return (as low as 1.5 years) because it uses existing utilities, whereas new site development requires costly underground work, paving, and permitting.

Finally, Brian Searl asked each guest for one goal for 2026 to achieve before the 2027 convention. Matt Stovold stated he wants a better understanding of AI and how it can be used to help franchisees and business in general, acknowledging the rapid change in technology. Gwyn Wathen's goal is to fully leverage revenue management practices, which his company dove into in 2025, to significantly move the needle and be able to "lead that conversation" by 2027. Ryan McPeek wants to come back with a stronger team, one that feels confident in taking on leadership and decision-making roles, allowing him and Camille to focus on growth. Camille McPeek also focused on AI, hoping to gain a better understanding of it as a tool and its impact on the environment and mental health. Samantha Chipperfield also expressed a wish to utilize AI effectively, hoping it will allow the operational work to "take care of itself," freeing her to be more available to personally engage and grow relationships with guests. Lastly, Mike Harrison shared two goals: a business goal to learn, embrace, and leverage the KOA brand and win the Rising Star award for his property, and a personal goal to continue to contribute and give back to the KOA community. Brian Searl then wrapped up the show, thanking Matt, Gwyn, Ryan, Camille, Samantha, and Mike for their participation.

The panel included Terry Munoz, of Campground Consulting Group, Erica Edmonds from New Book, Mike Harrison, Chief Operating Officer at CRR Hospitality, Greg Emmert with Vireo Outdoor Hospitality Consulting, and campground owners Angee Cozik, and Patrick McCormick from Happy Acres Campground. They were later joined by David Basler, Chief Strategy Officer and SVP of Government Affairs at OHI.

Angee Cozik, reflecting on her past conference attendance, noted a shift from being a "wide-eyed and excited" first-time owner to now being able to spot the "new people," while noting the constant presence of great information and networking. Greg Emmert emphasized that the conference's enduring strength is the people and the ability to share knowledge, finding the energy of in-person discussions irreplaceable. Mike Harrison highlighted the record attendance and vendors, viewing the conference through four roles—attendee, manager, vendor, and speaker—and was fulfilled by the shared passion and commitment to service among attendees and award winners. Erica Edmonds expressed inspiration from the passion of the young professionals and their potential for innovation, stating she couldn't miss a conference as it's a step in pushing the industry forward. Terry Munoz, an industry veteran, concurred, noting the vital, irreplaceable networking and the constant need to reinvent oneself. David Basler reported that OHI is seeing growth in every single metric, including members and trade show size, and shared that the prospective owners' workshop solidified attendees' resolve to be in the industry.

A major takeaway for Angee Cozik was the surprising consensus from a panel that AI is "not ready yet," suggesting its development in the campground industry hasn't reached full potential. Mike Harrison, however, strongly disagreed, referencing his company's work with Insider Perks to roll out the Rigsby and Campy chatbot nearly four years ago. He cited the debut of the first-ever reservation AI agent that prevents missed calls and offers 2:00 AM booking, along with AI's essential role in modern SEO and generative search. Mike asserted that companies not using AI will already be falling behind. Cozik clarified that the panelists didn't forbid AI use but suggested not jumping in "feet first".

When asked about current trends in rates, Greg Emmert noted that he sees both the hesitancy of smaller operators (who fear losing guests) and the practice of charging high rates due to pandemic-driven demand. He cautioned that while high demand allowed rate increases, the camping public is now feeling squeezed due to inflation, potentially shrinking the pool of affordable parks. Mike Harrison refined the discussion by suggesting the focus should be on RevPAS (Revenue Per Available Site), not just ADR (Average Daily Rate), noting that every property's demand will dictate the correct price. He shared that his company realized they were leaving a considerable rate on the table at one property and is implementing a strategy to raise its ADR by $25, which could yield $2 million. Angee Cozik confirmed that the advice on not being scared to raise prices was a key takeaway that both she and Patrick McCormick are bringing back to their business.

The panel also shared their most interesting conference conversations and their "origin stories" in the industry. Patrick McCormick’s most memorable moment was being stopped by a subscriber of his YouTube channel, Travels with Delaney, which reminded him of the greatness of the RV camping community and its inviting nature. Terry Munoz’s highlight was speaking with a client ready to break ground after receiving permits, which brought back his passion for developing a blank slate and creating places for family memories. Erica Edmonds was moved by a conversation with a girl named Lauren affected by Hurricane Helene, praising the OHI Foundation for "swoop[ing] in" to give hope and relief. Mike Harrison’s interesting conversation was a non-business-related discussion with Eric Stumberg about travel, which he noted naturally highlights the value of networking and human connection. Greg Emmert expressed astonishment at the OHI team's hard work, seeing them constantly getting feedback and taking notes from attendees.

The panel also shared their personal journey, revealing a wide range of entry points into the outdoor hospitality industry.

Terry Munoz started his career in 1988 as a college student, initially taking a part-time job as a "Ranger" with Thousand Trails. His passion for elevating other people fueled his growth from that entry-level position into property management and development within the industry. Mike Harrison's journey had two distinct phases: it began in 1987 in food and beverage, which led to a 25-year career in the hotel business, driven by a passion for service. His second start in outdoor hospitality came as a result of being laid off during COVID, an event he refers to as a "misfortune comes fortune" moment that led to a great new opportunity.

Greg Emmert's entry into the industry was sparked by his father, who, suffering from "armchair quarterbacking," decided to purchase a campground. This "trial by fire" experience provided immense learning and is what keeps Greg in the industry today. Angee Cozik and her husband entered the business as a retirement plan after selling their body shops. Their first year was tough, but things improved significantly after meeting Patrick McCormick and investing heavily in their park. Patrick McCormick had a 35-year career in the hotel business before becoming a business teacher. He began RVing in 2005 and launched his YouTube channel, Travels with Delaney, in 2017. He connected with Angee Cozik via Instagram and was eventually promoted to manager of Happy Acres Campground, completing a "full circle" back into hospitality. Finally, Erica Edmonds transitioned from managing a grocery store during the pandemic to the outdoor hospitality industry, where she found an adventure that she loves.

Terry Munoz asked Erica Edmonds for ideas to boost OHI Foundation fundraising. Edmonds suggested increasing visibility by engaging young professionals to challenge attendees to donate and by showcasing the Foundation's impact through videos and interviews. David Basler announced that the next conference will be in Fort Worth, Texas.

The discussion centered on key insights gathered from recent industry events and explored the contrasts between the European and North American outdoor hospitality markets — particularly in terms of guest experience and value proposition.

The discussion kicked off with Simon Neal sharing insights from the Croatian Camping Congress. Simon noted that the European season was "good, not fantastic, but good," with average growth of 6% to 10%. A distinctive trend observed was a move toward more stay-at-home vacations, which was particularly noticeable in the Dutch market. He recounted a story from Holland where great weather led to Dutch people staying home, filling up local campsites. 

This unexpected influx led to complaints from the local population about noise and overcrowding, prompting the government to immediately increase the sales tax (VAT) on outdoor hospitality from 9% to 24% for the next season. Simon also clarified the European camping definition, stating that a tent site and a camper/RV site are often the same, accommodating both tents and European-sized RVs (vans). He estimated that roughly 40% to 50% of European guests use tents, 40% use vans/small RVs, and the rest opt for glamping or mobile homes.

Rafael Correa followed by sharing his experience at the Jellystone Symposium and the tail end of the Sun Communities Elevate Conference in Orlando. He mentioned key announcements, including the retirement of Rob Shooter from Jellystone and the introduction of the new Sun Communities CEO. He praised the new CEO as a "super sharp guy" and first-class gentleman. Rafael noted the convenience for Blue Water, which manages both Sun and non-Sun Jellystone properties, to have both conferences buddy up, allowing for an internal "Blue Water powwow".

The conversation then shifted to the SETT Conference in France, where Brian Searl was attending. Brian expressed that the conference had "humbled" him, noting that it hosts around 20,000 attendees and 730 exhibitors across numerous massive buildings, dwarfing the scale of typical North American conferences like OHI. Simon Neal added context, mentioning that France alone has 12,000 campgrounds, making it the country with the largest number of campgrounds in Europe and possibly globally. Rafael Correa noted the vastness of the show for a strictly outdoor hospitality event and questioned the difference in unit types, noting that European camping doesn't typically feature the "giant RVs" common in the US.

Brian Searl went on to state his view that the European camping market, particularly in France and Croatia, is about 10 years ahead of the US, primarily due to their intense focus on the entire guest experience. He described the SETT exhibition floor as having everything needed to build and run a camping/glamping site, from power tools and shower fixtures to full-out glamping structures and tiki bars that serve inside-to-outside. He contrasted this with the US approach, where many items would be sourced from major retailers. Brian highlighted the European focus on small details within the accommodations, ensuring comfort and connection to the outdoors, often with large glass doors. Simon Neal affirmed that this focus is driven by the fact that Northern Europeans travel to the south for their two-week summer holidays and expect a great, high-quality experience, which has led to intense competition and evolution in quality.

Rafael Correa acknowledged the European emphasis on "form over function" and design. He also touched on the economic side, noting that US camping's historical origins are in affordability, but the industry is now serving a higher end of the spectrum. Rafael argued that while dynamic pricing is now accepted, the key word moving forward is "value," and campgrounds must "level up" to deliver value commensurate with rising prices. Brian Searl stressed that value delivery can be achieved in "10,000 different ways" and doesn't require a multimillion-dollar waterpark, but rather a focus on what the specific niche and buyer persona at that campground expects.

Scott Bahr brought up research showing a decline in the value guests assign to the glamping experience in the US over the past year, moving it from one of the better values in travel to the bottom third. Rafael Correa believed this is because the experience is not defined solely by the quality of the tent or bed, but by hospitality, sharing that the friendly staff at his hotel was the most impactful part of his stay. Scott Bahr confirmed that over 80% of outdoor hospitality guests include staff interactions in their definition of hospitality, making it the minimum point of entry. Brian Searl agreed that this focus is a challenge for some US operators who have not needed to change their hospitality approach for 40 years. Rafael Correa added that the difficulty lies in scaling hospitality from the family-run model to the multi-property operator model.

The segment closed with all three men discussing their goals for the upcoming conference season, specifically the OHI and KOA conventions. Simon Neal was looking forward to attending OHI for the first time, connecting with industry contacts, and learning more about the fastest-growing US market. Scott Bahr was seeking much-needed socialization after being immersed in data, looking for "unvarnished" in-person conversations. Rafael Correa was focused on gathering insights from peers and vendors to inform Blue Water’s strategy for the coming year. Brian Searl, jokingly prioritizing dessert and his need for forgiveness, echoed the sentiment of continuous learning from diverse global markets.

The discussion is framed by the concept that regardless of geographic location or cultural differences, the core challenges and goals in outdoor hospitality remain universal. Brian Searl, joining from a remote Airbnb in Croatia, shares insights from the local camping conference, noting that European "Open Air Resorts" face similar struggles to North America regarding permitting, regulations for mobile homes, and, most importantly, the rising demand for unique guest experiences. He also highlights impressive, high-end developments in Croatia, such as RV sites with private pools.

A central theme introduced by Greg Emmert is that glamping operators are setting the pace for the rest of the outdoor hospitality industry by being "further ahead" in curating unique experiences. Scott Bahr concurs, stating that the glamping sector is actively moving beyond merely offering a "unique accommodation" to providing a "unique experience," a shift that is critical for success in the modern market.

The guest panel brings this concept to life with diverse real-world examples, starting with David Byers, Chief Visionary Officer for Canadian Sleeping Barrels. David, a supplier, explains his product—barrel-shaped accommodations with a large acrylic viewing bubble—and reveals his strategy for driving bookings for his clients: offering custom airbrushed murals on the barrels. This artistic personalization encourages repeat bookings as guests seek to stay in different themed units, transforming the investment into a "Return on Emotion" (ROE), not just a standard return on investment.

Another unique perspective is provided by Steph MacDonald, owner of the single-unit Quabbs Cabin in Wales, UK. Steph demonstrates that success isn't determined by scale. By focusing on a single, luxury, romantic, and dog-friendly cabin, she offers an extreme level of luxurious exclusivity and a highly personal connection to her guests. Her success has been fueled by transparently sharing the cabin's build process on social media, fostering an online community that converted into loyal repeat customers and advocates.

Steph further elaborates on the successful blend of luxury with sustainability at Quabbs Cabin. Initiatives include solar power, water recycling, using reclaimed and sustainable materials, and a wood-fired hot tub, using wood sourced directly from the farm. She points out that by maintaining high standards of luxury alongside these eco-friendly practices, she is actively dispelling the perception that sustainability must equate to a downgraded guest experience, which has garnered positive attention from the media.

MacKenzie Whitsell, owner of Wild Ride in Connecticut, showcases how a mission-driven business can create the ultimate curated experience. Her glamping domes are set on a mustang sanctuary for formerly wild horses. The accommodations are merely a base for guests to engage in immersive, equine-centered activities, such as helping with the evening horse feed and taking guided hikes. MacKenzie's approach successfully draws in both horse enthusiasts and the wellness crowd, offering activities like yoga, sound healing, and a commitment to reconnecting with nature and animals.

The experts also spend time wrestling with the term "glamping" itself. Brian Searl notes that major hospitality brands like Marriott and Hilton are investing in the space but often avoid the term, preferring phrases like "outdoor experience" or focusing on "cabin rentals." Scott Bahr's data suggests that for consumers, the most common definition is simply "elevated camping." The panel concludes that the term should be highly inclusive: if the property successfully connects people to nature and the outdoors, and provides a level of quality and service, it fits the bill.

Looking forward, the operators detail their plans for future growth and improvement. MacKenzie Whitsell is focused on continuous enhancement of the entire property, planning to beautify trails, add more common area gathering spots like hammocks and fire pits, and integrate technology via an app-based interactive scavenger hunt to encourage guests to explore the 150-acre property. This strategy is specifically aimed at catering to the younger, Gen Z demographic who seek controlled social interaction alongside personal space.

Finally, David Byers, the supplier, and Steph MacDonald, the singular-unit owner, conclude their forward-looking statements. David reveals that demand for Canadian Sleeping Barrels is strong enough that he's opening a second shop to double production capacity to 300 units per year, with sales extending across the globe, including Sardinia, Italy. Steph, meanwhile, remains committed to her one-cabin operation, prioritizing the high-touch, personal luxury experience that she has found to be so successful, ensuring the highest level of care and consistency.

The core concept that emerged was that technology, particularly Artificial Intelligence (AI), should be "invisible" to the guest to be most effective. The guests agreed that AI's best use is as a "force multiplier" that enhances the overall human experience in outdoor hospitality.

The panel first explored the application of AI in operational aspects. Matt Whitermore shared his initial skepticism regarding AI phone systems but acknowledged their significant value in reliably ensuring calls are answered, particularly during off-hours or in remote locations. The consensus was that technology's paramount function is to streamline the booking process, thereby allowing guests to disconnect and enjoy their stay faster once they arrive.

Data analysis and personalization were identified as another crucial area where AI could be leveraged. Brent Parker confirmed that AI-driven analysis of customer data could generate tailored reports for park owners and facilitate highly personalized guest service. The panelists contemplated a future where AI could recommend the perfect campsite to a guest, going beyond a simple list of options by factoring in preferences for seclusion or specific amenities.

The conversation then shifted to the future of how guests will discover and book their stays, and the likely impact of personalized AI agents on website traffic, brand loyalty, and Online Travel Agencies (OTAs). Host Brian Searl proposed that company websites might soon simplify, potentially evolving into basic APIs that feed inventory directly to AI systems, enabling a truly seamless booking experience. Brent Parker echoed this sentiment, suggesting that platforms like OpenCampground are moving toward a state where users can verbally "speak" a request—such as to build a custom housekeeping or maintenance feature—and have the AI automatically create it.

Finally, the group addressed the difficulties of technology adoption among older generations in the workforce. Matt Whitermore emphasized that while AI is unlikely to fully replace human workers, those who successfully embrace and master AI tools will be capable of performing the job functions of multiple people. He cautioned that a failure to adopt this new technology will ultimately lead to obsolescence. Greg Emmert added a balancing perspective, noting that job functions requiring an undeniable physical presence, such as property due diligence, still have a considerable "runway" before they become susceptible to automation.

The discussion initially focused on major industry news, with Sandy Ellingson sharing the "uproar" over the new NEC 551 electrical code release. She clarified that AI-written articles had caused widespread panic by incorrectly stating campgrounds needed to immediately upgrade all pedestals. She assured operators that the requirements primarily target RV manufacturers (OEMs) and advised against immediate panic, promising a detailed paper and podcast with an author of the code to offer correct guidance.

Mike Harrison then brought up the ongoing post-Glamping Show discussion regarding Marriott's Bonvoy Outdoor Collection announcement, calling it a "great evolution" for the space. He asserted that, regardless of how the properties are defined, this move will bring "incredible" awareness, distribution, marketing, and data to the entire outdoor hospitality sector, accelerating its evolution.

Brian Searl and Sandy Ellingson briefly countered, questioning the collection's benefit to the existing glamping industry since Marriott appears to be strategically avoiding the word "glamping" to prevent confusion with older, less luxurious definitions of the term. Sandy noted that her research indicated the word "glamping" was originally confusing, leading hotel chains to prefer "Luxury Camping" or "Outdoor Hospitality."

Sangeetha Ramkumar, with 11 years of experience at IHG (InterContinental Hotels Group), confirmed this strategic avoidance, stating that large companies prefer not to "spend a lot of money to overcome existing meanings." She predicted that major hotel chains will not pursue deals with small, independent properties but will wait to acquire consolidated entities or purpose-built brands like Under Canvas or Postcard Cabins, suggesting that this acquisition strategy is the future for luxury outdoor hospitality.

Sangeetha then introduced her property, Dunya Camp, a luxury glamping site in North Georgia. The camp was born out of a desire to reconcile her "inside cat" hotel background with her "outside cat" husband's love for camping. Her goal was to create a destination that felt highly "transportive" and "bespoke" through focused, crafted design, drawing inspiration from old-school luxury hotels, African safari camps, and Moroccan riads.

The conversation shifted to the importance of operations in supporting the luxury experience. Sangeetha highlighted that maintaining the pristine condition of the property is paramount, as a ratty appearance can quickly destroy the first impression, even if the unit is clean. She revealed that Dunya Camp operates on a consolidated check-in schedule (Mondays, Wednesdays, Fridays) to ensure efficient cleaning by crews traveling from Metro Atlanta and to maintain privacy and quiet for guests, treating the stay like a "show" with set start and end times.

Hannah Terry then introduced her property, Wildwoodland Retreat in the UK, a tiny operation started 10 years ago to diversify her small family farm. Motivated by a need for self-sufficiency after a career-ending illness, Hannah used the money from selling her house to buy two Shepherd’s Huts instead of one costly treehouse. She spoke honestly about the hard work involved, running the operation herself while raising two young children, and the later decision to stop using tents due to the UK's rainfall causing mold, eventually pivoting to simple camping pitches which, surprisingly, have proven more financially successful than the glamping units.

Hannah explained that the glamping market in the UK is now "swamped" and consumer demands have risen drastically for high-end features like hot tubs, which she resists due to the intensive operational load. Mike Harrison offered quick operational advice, advising Hannah to focus on the profit dollars of glamping rather than the margin of camping, and to maximize her higher-paying units if demand proves sufficient. Sandy Ellingson further suggested that Hannah explore agritourism, sharing success stories of farms where the experience of being around livestock (goats, cows, chickens) is enough to attract a large volume of campers, regardless of accommodation type.

Finally, Hannah shared her retreat's unique selling proposition: Goat Yoga and Goat Walking, which she found to be her most popular offerings, particularly the Goat Yoga. Interestingly, she noted that 90% of those booking the animal experiences are not overnight guests, suggesting a marketing disconnect she needs to address. She closed the show with exciting news: she purchased four baby goats to host special indoor Goat Yoga sessions during the winter, which Brian Searl vowed his girlfriend would book immediately. The episode concluded with a final call to action for operators to focus on the human element, attention to detail, and a clear understanding of the customer's desired experience.

Brian Searl kicked off the podcast, welcoming listeners and addressing the noticeable absence of several scheduled guests, playfully attributing it to either the excitement of the Glamping Show or the recovery afterward. The core agenda for the chat was set to include a recap of the recent Glamping Show, the significant Marriott Outdoor Collection announcement, and a potential discussion on the future of marketing with Sora 2 (an AI technology), though the latter topic was deferred due to time.

Scott Foos, a Managing Partner and co-owner of Horizon Outdoor Hospitality, introduced his firm as a third-party management and professional services company dedicated exclusively to the outdoor hospitality space. He expressed excitement to be back on the show, noting that the focus for operators remains on continually enhancing the guest experience.

Stephanie Kichler, the General Manager of BaseCamp 37, was introduced as the special guest. She described her property as a 10-acre glamping site in Southern Utah, situated near major national parks like Zion, Bryce, and the Grand Canyon. BaseCamp 37 is an independent, woman-owned business, running five tents and celebrating its ninth year of operation, notably as one of the region's first glamping sites. Stephanie proudly mentioned their commitment to being eco-friendly and primarily solar-powered, illustrating the unique challenges of off-grid living, even as they've added amenities like fiber internet and city water for guests.

The panel dove into a recap of the recent Glamping Show. Scott Foos noted that the event continues to be a source of inspiration, showcasing the industry's commercial growth and innovation, from various physical units like cabins and tents to on-site activities. Brian Searl acknowledged that the show, despite a management transition, maintained its core feel and content, including presentations from established players like Bolt Farm Treehouses and HoneyTrek.

Stephanie Kichler, who was unable to attend as a small, two-person operation, highlighted her company's desire to attend for networking and learning real-world troubleshooting stories from other independent operators. She emphasized that practical strategies—such as handling wear and tear in the desert environment, dealing with permitting, or managing challenges like the closure of National Parks—are often more valuable than seeing new corporate designs.

The conversation shifted to the vital role of the personalized guest experience, a topic close to Stephanie's heart. Drawing on her background as a public school teacher, Stephanie explained that BaseCamp 37's approach involves a personal check-in for almost all guests. She personally greets them, gives them a tour of their tent, explains the solar power system and heaters, and walks them through the guest lodge amenities. She considers this one-on-one support and presence on the property a key amenity that helps first-time campers feel comfortable, welcome, and at home, an effort reflected in their positive reviews.

Scott Foos affirmed that this warm, human touch is one of the hardest and most important elements of hospitality, especially as properties scale. He suggested that while technology and AI can help operators automate tasks like housekeeping to improve margins, the ultimate goal should be to free up staff to invest more time in the personal connection and welcoming experience. Brian Searl agreed, proposing that AI could work behind the scenes (e.g., researching guest preferences to personalize a welcome with their favorite snack) without guests needing to "see the technology."

Stephanie Kichler elaborated on the challenges of running a small, independent operation in the desert. The constant battle against the elements—the desert sun and sand—makes resources highly consumable, leading to a roughly two-year lifespan for their safari tents and perpetual maintenance needs. Additionally, being located eight miles outside Kanab, Utah, on a dirt road, means handling rural life realities like keeping the property clean, maintaining the solar-powered system, and occasionally shooing away neighboring ranchers’ cattle, which can find their way onto the property due to Utah’s fence-out laws.

Scott Foos related this to the wider issue of burnout for owners, noting that while the personal touch is vital, it’s also the hardest to scale and sustain without support. The panel discussed the importance of framing expectations for guests, using the example of mice: instead of a "do not" list, Stephanie educates guests by saying they will hear mice outside, so to keep them out of their tent, they should secure their food. This technique helps manage expectations, ensuring guests feel comfortable when they encounter the realities of an outdoor, off-grid environment.

The conversation moved to the announcement of Marriott’s Outdoor Collection by Marriott Bonvoy, an unsurprising development following their acquisition of Postcard Cabins and partnership with Trailborn Hotels. Scott Foos explained that this platform allows guests to earn and redeem Bonvoy points at associated properties, which are typically lodging units, but not currently RV sites. He noted that the mass implementation of this is yet to be determined, as a high key count (number of units) minimum for franchising (historically around 70) might not fit the vast majority of smaller glamping operations.

Stephanie Kichler drew a parallel to the now-closed REI Experiences, but maintained an optimistic view. She suggested that a major player like Marriott entering the space helps elevate the entire glamping community, making it more approachable for a larger audience, which ultimately benefits all operators.

Brian Searl played devil's advocate, questioning whether Marriott—which has thus far avoided using the word “glamping” in its main branding for the collection—will actually raise the profile of the glamping industry, or simply brand the new offerings as "cabin rentals" or "Marriott experiences." He further suggested that the move could raise guest expectations for independent operators like BaseCamp 37, with guests potentially demanding the amenities of a five-star resort (hot water, AC, luxury bedding) at a more rustic site.

The discussion also touched on the fragmentation of the outdoor hospitality industry and the growing necessity of classifying properties to better understand performance metrics and guest expectations. Scott Foos noted that many institutional properties are combo properties with both lodging units and RV sites, which currently complicates their participation in the Outdoor Collection. The panelists agreed that the ultimate goal remains to make outdoor experiences more accessible and memorable, regardless of the accommodation type.

In their closing thoughts, the guests underscored the primary mission of the industry. Stephanie Kichler shared a personal final thought: that glamping is uniquely positioned to inspire people to care for the outdoors. By creating positive memories in nature, the industry encourages guests to become better stewards of the environment, which she finds personally inspiring.

Scott Foos emphasized that despite the big industry news, operators must stay focused on what they can control: the guest experience, ensuring the human element remains central to every connection. Brian Searl concluded by encouraging operators not to be afraid to create experiences that don't require millions in capital but simply require a clear understanding of what their specific guest truly desires.

The discussion began with the panelists sharing their experience and perception of the Glamping Show's evolution. Mike Harrison noted that over his four years of attendance, the show has matured significantly, moving past being primarily for "dreamers" to now attracting builders, developers, and investors from other sectors like multifamily and traditional hospitality. He found this year to be his favorite, citing the high quality of structures, the variety of units, and the exciting diversity of attendees, including international guests. Sven Schuurmans, whose company Glampings.com is an online booking platform focused on Europe, echoed this, mentioning that this was his second visit and he saw a clear development in the variety of accommodation and the sophistication of the technology being presented.

Ann Howard reflected on the show’s history, recalling that the first event was held in a Hilton, which attendees felt was contrary to the spirit of glamping. She praised the current outdoor setting for allowing attendees to "touch and play and explore" the structures, and she commended the American Glamping Association (AGA) for making the first day an invaluable foundational learning experience for newcomers. Ann Howard specifically noted that the community built over the years feels like a homecoming, fostering genuine relationships that extend beyond the conference floor. Tori Bolt and Seth Bolt, who were speaking at the show for the first time, expressed excitement, with Tori noting the visible improvement in the quality and quantity of vendors and speakers, stating the show felt "5% better" than the previous year's event.

Seth Bolt emphasized the "pioneer spirit" of the show, which he sees as a rebellion against the constant noise of modern life. He stressed that the core ethos of glamping is connecting people with nature and providing unique experiences that offer far more than just a place to stay. Seth Bolt shared that Bolt Farm's journey taught them the risk of building unique ventures without guidance, which is why they started Bolt Coaching—to help others navigate the complex process of construction, operations, and team building. Greg Emmert, who was initially recruited to help hold the microphone, added his perspective, noting that the conference acts as a "spark," re-energizing his forward-thinking, progressive approach to consulting.

The conversation then delved into the crucial role of technology and AI, with Ari Smith providing his key takeaway that attendees are now fully embracing the need for AI, asking about its implementation rather than its utility. Ari Smith emphasized that this acceleration of technology is not just about automating tasks, but about delivering personalized intelligence that optimizes the entire guest experience. Mike Harrison agreed with the concept of a "smart cabin," stating that true smartness means knowing, for example, the right time to have a guest's coffee ready based on their profile, rather than just simple voice commands, which Ari referred to as a "chip sale" from 15 years ago. Ari Smith stressed that this is the world "bending to the guests" and that glamping professionals’ enthusiastic approach to disruption is a rare and powerful thing.

Ann Howard pivoted the discussion to sustainability, stressing that glamping operators should be leaders in this area because their audience inherently cares about the environment. She advocated for reframing the conversation to focus on regenerative resorts and their positive footprint. Greg Emmert, a conservationist, agreed, but pointed out that a primary barrier for many consulting clients is seeing sustainability as a cost, similar to complying with the ADA, rather than an asset. He argued that operators must properly "tell the story" of their environmental efforts—like creating pollinator plots—to connect with guests and translate the effort into a higher ADR.

Greg Emmert also raised a specific concern as a conservationist: the amount of glass in new glamping structures. He noted the lack of visible mitigation strategies to prevent bird collisions, which kill up to a billion birds a year, and urged manufacturers to build conservation into their designs from the ground up. Mike Harrison followed up by sharing his advisory perspective on finding a balance between sustainable behaviors and the business's bottom line, and he also contributed to the conversation about the diversity of glamping, arguing that it is an open industry where glamping is defined as any unique accommodation that isn't a tent or RV.

Sarah Riley provided her view as Co-Conference Director, noting that the most challenging aspect of taking over the show was the transition, but she credited the new owners, Emerald Exposition, for investing so heavily in the industry and allowing the veterans to guide the content. She noted that the glamping sector is maturing, with attendees possessing much more knowledge now, which means the conference needs to evolve to provide higher-level content. Sarah Riley also commented on the Marriott announcement, saying it signals a major shift that will bring distribution and awareness, but that the industry needs to be proud that they are "way ahead" in defining the experience.

Following Sarah's contribution, Mike Harrison expanded on the Marriott Outdoor brand announcement, which includes four to fifty properties across the US. He argued that the entry of a major player like Marriott is a positive development that will bring financial investment, technology, and widespread awareness to the space. Ann Howard questioned whether the boutique operators should create their own loyalty point system to "share these guests" and prevent Marriott from dominating the market, to which Mike countered that the true value will be in access and exposure to Marriott's millions of members, not points.

In closing, Sven Schuurmans spoke about the European market, where parks often copy each other's glamping concepts, making the diversity seen in the US market a source of inspiration. He noted that the focus in Europe is on adding amenities like hot tubs and saunas to attract guests. Greg Emmert concluded by affirming that the conversation about conservation was his most interesting takeaway. Mike Harrison’s final thought centered on the importance of continuous education and learning, citing that Greg’s point about bird collisions was an important takeaway he would immediately implement in his own developments. Brian Searl wrapped up the show, summarizing that the key takeaway is the sheer diversity of voices and learning opportunities that can only be accessed by attending the show in person.

The conversation began with updates, with Mychele Bisson sharing that Bison Peak Ventures had experienced a successful year and was in the process of closing its Alaska park for the season. The focus quickly shifted to automation when Kurtis Wilkins detailed RJourney’s emphasis on robotics, specifically for cost-saving tasks like large-area cleaning in clubhouses and utilizing automated lawnmowers, noting the strong demand that has led to sold-out production lines for these systems. Brian Searl reinforced this point by sharing the example of Figure's Project Go Big, which is deploying humanoid robots in residential units for chores like laundry and meal preparation, highlighting the swift acceleration of these technologies.

Ari Smith, whose background includes AI and computer science at MIT, confirmed the accelerating pace of production for these technologies, attributing it to massive investment. He connected his technical expertise to his luxury, off-grid eco-resort, Balanced Farm, which he and his wife built. Ari explained that they are leveraging various forms of automation, including a GPS-routed snowblower, and critically, a private LLM (Large Language Model) for localized intelligence. He stressed that maintaining a private model is essential for providing a personalized guest experience while ensuring data sovereignty and protecting customer information. Kurtis Wilkins validated this strategy, confirming that RJourney also utilizes a private model to protect their extensive customer data and business practices from competitors.

The discussion then turned to the challenge of industry adoption, with consultant Greg Emmert noting that AI changes "everything" in his recommendations, but the key obstacle is overcoming the resistance of "mom-and-pop" operators. He compared the struggle to the early days of teaching people about the internet and proposed introducing AI as a "gateway drug," suggesting simple uses like using the tool to "polish that email" to improve guest communication quality. Brian Searl countered that focusing on this entry point can be dangerous, suggesting that operators may miss the fundamental shift where AI agents will increasingly digest information directly, potentially making traditional concerns about website headlines and branding irrelevant.

Cara Csizmadia reinforced the urgent need for adaptation by highlighting a significant demographic shift in guests, noting that her 15-year-old son defaults to using Chat GPT with a voice interface to find campground information, completely bypassing Google. She stressed that current campground owners, many of whom have been successful by "doing things the same way," must recognize that the younger generation they need to attract has fundamentally different technological expectations. This led the panel to discuss the need for diversification and specialization, with Wesley van der Plight mentioning a successful Dutch park that caters specifically to a niche market: "girlfriend groups," offering tailored amenities like hot tubs and wine.

Bringing a European technology focus, Wesley van der Plight explained that smaller, independent parks in the Netherlands are often more innovative than larger chains, driven by competitive pressure. His company, EasySecure, developed the Ultimate Guest Journey solution to streamline the guest experience with seamless access control. This system connects to different software via APIs, allowing guests to check in and use a mobile key to open their mobile home, or even use facial recognition (with a dynamic QR code alternative) to enter the swimming pool. This high-tech approach means front desk staff only have to check in a small percentage of guests, enabling them to focus on being a "host again and not an administrative desk clerk."

The panelists agreed that this technology enables hyper-specialization and allows operators to cater to diametrically opposed customers. Ari Smith argued that an efficient, AI-driven backend allows operators to deliver high-touch service and economies of scale while still serving guests who want to completely "disconnect." He shared a personal example of an isolated Irish treehouse stay that successfully combined nature with smart home technology, such as automated retractable blinds, demonstrating the seamless blend of both.

In their concluding remarks, the panel emphasized that the convergence of aging demographics, rising guest expectations, and rapidly commoditized technology is creating an inflection point in outdoor hospitality. Kurtis Wilkins reiterated that the high-end luxury camping and glamping experiences, like those provided by Ari, are driving expectations upward across the entire industry. Ari Smith concluded by warning that the majority of operators who resist this change will either "fall by the wayside or get gobbled up," urging everyone to constantly look for opportunities to disrupt themselves.

Sandy Ellingson, serving as a campground advocate, was the first to speak. She explained her work in bridging the gap between the industry and individual campgrounds. She is currently passionate about a new project that aims to facilitate a partnership to improve service. Jeff Hoffman, who works as a consultant to help smaller campgrounds become more profitable, expressed his interest in the future of camping, specifically where the industry is headed for the 2026 season. Mike Harrison, whose company owns, manages, and consults for outdoor hospitality properties, said his biggest focus is on preparing for 2026, which he believes will be a challenging year.

The group then delved into a retrospective of the 2025 season. Rafael Correa noted that while it wasn't a "breakout year" overall, he saw a significant revenue slide in more distant, destination-oriented parks. In contrast, local campgrounds performed better, and he saw a bright spot in vacation rentals and unique accommodations, which are on an upward trajectory. Mike Harrison agreed, mentioning that his properties in the southern US have been seeing similar trends for some time. He drew a parallel to the hotel industry, where high-end and economy properties are succeeding while the middle tier struggles.

However, Sandy Ellingson challenged this perspective by urging the industry to look deeper into the "why" behind declining transient numbers. She cited research suggesting that the industry is losing more campers than it's gaining. She pointed out that new demographics are not embracing camping because of increased competition, higher prices, and the loss of tent camping—which she called the "gateway drug" for the industry. She also shared anecdotal evidence from campgrounds suggesting that people who bought new RVs are canceling trips because their units are in the shop or haven't been delivered yet.

The conversation then shifted to innovation and adapting to a changing market. Mike Harrison philosophically stated that owners and operators must act proactively rather than simply letting circumstances happen to them. He emphasized that campgrounds that do not evolve their technology, marketing, and focus on customer experience are "doomed to have a very tough year." Jeff Hoffman agreed, noting that while the industry hasn't yet seen the widespread closures that happened in the hotel industry, it is heading that way for campgrounds that fail to keep up with modern standards.

A specific point of innovation they all discussed was the rapidly evolving role of technology. Mike Harrison talked about his company's push to use AI for answering phones and reservations, describing it as an "elementary school" tool that will quickly advance to "middle school" and beyond. He highlighted that AI agents don't have "bad days" and won't miss phone calls, making them a crucial next step for increasing phone coverage. Rafael Correa shared a personal example of how a refined digital marketing strategy for a single hotel resulted in an 18% revenue jump, proving the critical importance of a comprehensive digital presence.

Sandy Ellingson then introduced a "somewhat controversial" topic: the industry's increasing move toward long-term and annual stays. She voiced her concern that many large park groups are shifting away from transient sites, not only taking away recreational spaces but potentially risking legal issues. She worried that campgrounds using recreational vehicles for permanent housing could be reclassified as mobile home parks, which would bring back old regulatory burdens. She also expressed concern that this trend can turn off new campers who may have a poor first experience at a park that is more of a "neighborhood" than a recreational resort.

The other panelists addressed her concerns by offering a different view on long-term stays. Rafael Correa explained that for his company, many "long-term" guests use the sites more like a vacation home, visiting on weekends without living there full-time. He also noted that some parks are successfully serving niche markets like traveling nurses. Mike Harrison suggested that this highlights the need for the industry to create a common classification system, similar to the hotel industry's star ratings, so that consumers and investors alike can easily distinguish between different types of parks.

The discussion concluded with a segment on personal inspiration and book recommendations. Mike Harrison shared that his team is revisiting the classic "Who Moved My Cheese?" to encourage adaptability in the face of change. Jeff Hoffman recommended "Profit First" for smaller business owners to better manage cash flow, and he also pointed to the core principles found in management systems like EOS and Rockefeller. Sandy Ellingson said her focus on the concept of service has led her to study "Servant Leadership," which emphasizes that the owner's role is to serve the customer. Finally, Rafael Correa recommended the books "The Almanac of Naval Ravikant" and "Sapiens," and he also mentioned a Wall Street Journal article about Comcast’s efforts to reinvent digital advertising for streaming TV. The panelists all expressed their gratitude for the insightful discussion.

The show kicked off with a discussion on what's new in the industry. Dawn Farnworth noted a growing trend in Wales and the UK for guests to "escape the tech world," seeking experiences that allow them to switch off and disconnect from Wi-Fi. The conversation also touched on upcoming events, with Kelly Jones mentioning her plans to attend several conferences, including the Jellystone Park Symposium, OHI, KOA conference, and COE. Zach Stoltenberg also plans to attend the KOA and COE conferences, while Jayne Cohen mentioned two of her associates would be at the US Glamping Show.

Dawn Farnworth then shared details about her glampsite, By the Wye, located in Hay-on-Wye, Wales. The site, which started as a project during the COVID-19 lockdown, features five safari tents on a 10-acre woodland property. The tents are built on platforms elevated 14 to 15 feet off the ground, placing guests in the tree canopy for a unique, nature-based experience. The site is fully sustainable, with no electricity or Wi-Fi, running entirely on solar power. The furniture is crafted from local wood, including salvaged oak from trees affected by ash dieback.

A key aspect of the By the Wye experience is the balance between rustic camping and high-end amenities. The tents are equipped with full en-suite bathrooms and kitchens, providing a "hotel experience in a tent". Farnworth emphasized the importance of this, noting that it brings back guests who might be deterred by a more primitive "muddy tent in a field" camping experience. The site caters to both couples and families, with one tent designated as a "romantic" couples' tent and the other four for families.

The discussion moved on to the importance of ancillary revenue and the guest experience. Dawn Farnworth talked about the "hampers" offered at By the Wye, which are baskets of local produce, chocolates, and other items. Guests receive a complimentary hamper upon arrival, and additional, more elaborate hampers can be purchased in advance. Kelly Jones shared a similar concept from Great Escapes RV Resorts, which offers "barkuterie boards" for dogs and "fun in the sun" packages with beach towels and sunglasses, demonstrating that add-ons don't have to be food-related.

The show then transitioned to Chang Liang, who discussed Collective Acre's two resorts in Texas: Moon River Ranch and Camp QYB. Moon River Ranch is a 550-acre glamping resort with a safari animal theme, home to over 600 wild animals. The resort is strategically located between major cities like Dallas, Houston, and Austin, making it a popular destination for family gatherings, weddings, and corporate events. It offers a "full ranch takeover" package that includes all accommodations and activities, such as skeet shooting, archery, axe throwing, and kayak excursions.

Camp QYB, Collective Acre's second resort, is a 40-acre lakefront property north of Dallas. It serves as a testing ground for different lodging types, including cabins, wagons, and "Area 51 vessels". The site also features 50 RV sites for guests who prefer to bring their own trailers. Liang highlighted that both resorts focus on events and a diverse range of activities, such as a "luxury glamping picnic experience" at Moon River Ranch, which enhances the overall guest stay.

A central theme of the episode was the balance between personal touch and technology in outdoor hospitality. Dawn Farnworth emphasized the importance of the owner's presence at By the Wye, noting that her personal interactions with guests, from check-in to ensuring their fires are lit, are crucial for building relationships and creating a memorable experience. The most technical thing they use is a digital guidebook, which provides guests with all the necessary information about their stay and the local area before they arrive, but once they are on site, the tech stops.

Chang Liang explained how Collective Acre, operating on a much larger scale, leverages technology to maintain a personal touch. They use a technology stack that includes Guesty and NewBook for operations and automation. This allows them to automate tasks like booking confirmations and sending personalized welcome messages on in-unit TVs, which frees up staff to focus on in-person guest interaction. Jayne Cohen weighed in, expressing her belief that technology is valuable for automating "busy work" but should not replace human interaction, as authenticity is key to true hospitality.

The podcast concluded with each guest sharing where listeners can find them and their respective businesses. Zach Stoltenberg thanked everyone for tuning in and mentioned that the next glamping episode would be broadcast live from the Glamping Show.

The discussion kicked off with Rafael Correa's observation of a "late summer burst of consumer demand" across Blue Water’s portfolio, a welcome change after a relatively soft spring and early summer. The fall season is also trending positively, driven by "leaf peeping season, Halloween festivities and all that kind of good stuff."

Steph Curtis-Raleigh provided an international perspective, noting that bookings in the UK have been slower than usual this summer. She suggested that consumers might be looking for more unique offerings, a sentiment echoed by Scott Bahr, who referenced his research showing that while the desire for uniqueness has slightly waned from its peak, it remains a significant driver for a third of the market. This shift suggests a move away from the novelty of glamping toward a preference for unique experiences, amenities, and services.

The conversation then delved into the differences between the UK and U.S. glamping markets. According to Steph, the UK market is predominantly "mom and pop" businesses with a focus on a "lifestyle business" model, often with five or fewer units on a site. In contrast, the U.S. market, driven by its "entrepreneurial spirit," is characterized by bigger, more ambitious projects with a scaling mindset, often attracting investors from finance and tech backgrounds. Whitney Scott agreed, stating that while smaller operations are still the majority, their mindset from the start is often geared toward scaling. Rafael Correa added that in Blue Water’s RV resort portfolio, the glamping components have shown growth and resilience even when RV demand was softer.

Rafael also offered insights on differentiation for campgrounds and RV parks looking to integrate glamping. He highlighted that properties can differentiate themselves through location, service offerings, and amenities, citing the example of a Blue Water RV park in Luray, Virginia, with a water park, pickleball courts, and river access. For properties without the capital for large-scale amenities, he suggested focusing on the glamping unit itself, making it "super duper nice," or providing a high-touch, concierge-like experience that connects guests with local activities, a model he attributed to brands like Under Canvas.

Phil Ingrassia and Eleonore Hamm, from the RVDA, emphasized the strong connection between the RV and glamping industries. Phil noted that their research indicates about 11% of those who intend to buy an RV have previously rented an outdoor-related accommodation. Whitney Scott reinforced this, explaining that Airstreams and other RVs are a significant part of the glamping world and that the consumer is not "siloed," often exploring the outdoors through both glamping and RVing.

Miguel Huerta provided an update from Mexico, where he noted a 20% decrease in demand for hotel rooms, but only a 4% decrease for glamping. He sees increased interest from institutional players like Accor and stressed the importance of the "Five P's of Marketing"—place, product, promotion, price, and people—for success. He specifically warned against fighting for market share based on price alone.

The discussion also touched on the future of glamping, with Steph mentioning a steady growth in the luxury end of the market, which operates more like a hotel with spas and restaurants. She also noted a trend toward hands-off, technology-driven operations. Simon Neal shared a story from a European campground that leased space to two different glamping operators: one with mass-produced, closely packed tents and another with a limited number of high-quality, secluded units, both labeled as "glamping" but offering vastly different experiences. This, he said, highlights the importance of "small touches" and creating a "special feel."

Whitney Scott explained how Walden is helping the industry with data and intelligence, including a new product called "The Lot" that helps evaluate land for outdoor hospitality development. She also announced a new "consumer report for outdoor accommodations" that aims to simplify the buying process by categorizing the thousands of glamping products available. The sheer number of manufacturers, over 750 in the U.S. alone, highlights the creative and innovative nature of the industry.

The conversation also touched on the complex relationship between conservation and development. Whitney Scott spoke about Walden's work in tracking policy changes, such as the shortening of public response periods for developments on federal lands. She also highlighted the "Great American Outdoors Act," which funds conservation through oil money, and the growing trend of public-private partnerships, citing Amazon's investment in an RV park in Oregon. This led to a consensus that the industry's success is tied to striking a balance between development and respecting nature.

This discussion is important for the outdoor hospitality industry because it provides a comprehensive snapshot of its current health and future direction. It shows that while the market is maturing, with some segments experiencing a slowdown, there is a clear path to success through differentiation and a focus on the guest experience. The cross-pollination between the glamping and RV industries, as well as the growing professionalization of glamping, means that all sectors of outdoor recreation are interconnected. Understanding these trends, from consumer behavior to policy changes and new business models, is crucial for operators and investors alike to thrive in an increasingly competitive landscape.

Brian kicked off the discussion by highlighting a major shift in traditional marketing. He argued that long-standing strategies like meticulously crafted email marketing are becoming obsolete as AI begins to summarize content on lock screens, potentially preventing consumers from ever seeing a business's carefully designed call to action. He also touched on the shift in social media from being about friends to being primarily an entertainment platform, where businesses must compete with a massive and growing volume of AI-generated content. He expressed concern that many business owners are like "frogs in a pot of boiling water," unaware of the fundamental changes happening around them.

Nate Taylor offered a manufacturer's perspective, emphasizing the importance of authenticity and human connection. He believes the industry has a major "miss" by not fully embracing video content, which he sees as more powerful than traditional email marketing. Nate shared that his company, Taylor Coach, finds success with simple, unpolished videos filmed on a cell phone because they feel genuine and relatable. He argued that consumers prefer to see real people talking about their experiences, and that AI-polished, "perfect" videos can feel fake and remove the human element of the camping lifestyle. He also noted that while AI is useful for back-end tasks like grammar and auto-filling forms, it should not replace the personal touch that builds trust.

Ravi Parish approached the topic from a B2B software perspective, highlighting how AI is making it incredibly fast and easy to build websites and create compelling marketing content. He agreed with the shift towards personalized content, suggesting that AI can eventually allow businesses to create hyper-customized videos and messages for individual customers. While acknowledging the overwhelming pace of AI development, Ravi maintained that the core value of a business will always be providing exceptional service. He believes AI's role is to make that service more efficient and personalized, unlocking new business models and industries that were previously too expensive to operate.

Cara Cszmadia added an association-level viewpoint, emphasizing the importance of building trust in an age where AI can generate anything. She noted that Canadian campers are embracing technology, but they also want to feel a genuine connection with the brands they support. Cara shared an anecdote about using AI to create a comprehensive development plan for a municipality, revealing how quickly the technology can perform tasks that would have taken a team of people weeks to complete. However, she believes there will always be a place for human oversight, especially in areas where a human touch or critical, on-the-spot judgment is needed.

Greg Emmert, joining the conversation late, emphasized that the first step for any business is to define its "why"—its core purpose and target audience—before jumping into marketing and AI tools. He uses AI as an assistant to help clients navigate this philosophical process, calling it a great tool for sparking new ideas and clarifying a business's identity. He echoed the other panelists' sentiments on authenticity, stressing that a business can only effectively market itself if it understands who it is and who it serves. He also joked about the potential for unionized robots that take breaks.

The group concluded with a discussion on the future of jobs and society. While acknowledging that AI and automation will likely reduce the need for certain roles, they agreed that new industries and job types will emerge. The conversation also touched on the idea that as technology handles more mundane tasks, humans may have more time for family, leisure, and creative pursuits, ultimately leading to more time for camping and enjoying the outdoors. They ended by encouraging campground owners to embrace technology now, as early adopters will be the ones to reap the rewards of this new era.

The show began with Brian Searl welcoming a mix of familiar faces and new guests. The returning panelists were Robert Preston, CEO of Unhitched RV and Unhitched Property Management; Jeff Hoffman, founder of Camp Strategy; and Sandy Ellingson, an industry advocate. The special guests included Amanda Buswell, Regional Manager for Purity Spring Resort and General Manager for Danforth Bay Camping and RV Resort; Will Kuntzelmann, owner of Smuggler's Notch RV Village; and Rylan Blowers, co-founder of Park Software.

Robert Preston kicked off the main discussion by highlighting a new bill that offers significant tax benefits for the industry. He noted two key provisions: the return of 100% bonus depreciation for businesses and the ability for consumers to write off interest on their RV loans. Jeff Hoffman, a former CPA, confirmed the importance of this legislation, stating that it will allow campground owners to deduct the cost of depreciable assets more quickly, potentially reducing their tax burden to near zero if they are building out or adding to their park. Robert emphasized that the bill is unique because it benefits not only park owners but also the end customer, which could drive a much-needed increase in RV sales, particularly for higher-ticket motor coaches.

Sandy Ellingson shared her research on current occupancy trends, noting that they have not met expectations this year. She attributes this in part to a gap in "onboarding" new generations into the RV lifestyle. Sandy explained that many campgrounds stopped taking tent campers, which was a "gateway drug" to the lifestyle. The industry, she argues, has become too focused on RVs and is failing to connect with potential campers in other spaces, such as the "Overlanders" community. She stressed the importance of marketing the experience, not just the campsite. Amanda Buswell and Will Kuntzelmann agreed, with Amanda explaining how her properties cater to different audiences—empty nesters and families—by balancing on-site activities with access to local attractions. Will, whose newer park has fewer amenities, focuses on providing detailed information about nearby hiking, biking, and dining to enhance his guests' experience.

The conversation then shifted to the role of amenities. Rylan Blowers pointed out that proximity to attractions like national parks is a key indicator of a park's occupancy. Robert Preston, however, offered a word of caution against a "scatterbrain approach" to adding amenities. He argued that if a park is not equipped to handle the operational demands of new offerings (like housekeeping for a glamping dome), it can negatively impact both the staff and the guest experience. He stressed that a business should first serve its team members, who in turn will provide better service to guests. Sandy agreed, citing an example of a park that successfully added premium, low-maintenance RV sites with outdoor kitchens and tiki huts instead of a large number of cabins, which would have increased the operational burden.

Rylan Blowers spoke about how software, like his company's Park Software, can play a pivotal role. He noted that a core, easy-to-use system is essential. Beyond that, technology can be used for "demand generation," such as online booking, getting listed on directories, and automating communications like check-in instructions and requests for reviews. He suggested that while a PMS (Property Management System) handles the operational side, marketing and website design are often best handled by experts, especially for larger parks, to effectively drive demand.

Jeff Hoffman addressed the common pitfall of campground owners overspending on amenities to "keep up with the Joneses." He advised owners to ensure every investment aligns with their business goals and provides a clear return on investment. He used the analogy of a Kia and a Lamborghini, urging owners to be the "best Kia you can be" by focusing on what's good for their specific market and guest base, rather than trying to be a high-end resort if their budget doesn't allow for it. He also recommended talking to other owners at conferences, but with a critical eye, ensuring that any new idea fits within their unique business model and doesn't overextend their team or finances.

The special guests, Brian and Ann Konradi, owners of The Yurtopian, shared the origin story of their two glamping properties in Central Texas. They explained how they began with six Mongolian yurts in 2019 and have since expanded to a second location, running a total of 16 rental yurts and four for personal use. They highlighted the unique, hand-crafted nature of their yurts, which are imported from Mongolia through a company called Groovy Yurts. The conversation delved into the engineering and insulating properties of the traditional Mongolian design, which uses hand-stripped wood and sheep's wool, making them both beautiful and comfortable in any climate.

Zach Stoltenberg, an associate principal for architecture at LJA, expressed his fascination with the Konradi's yurts. He emphasized the importance of experience over just accommodation, a recurring theme of the chat. The unique story and cultural connection behind The Yurtopian's structures, he argued, is what truly creates a memorable stay for guests. He also noted a growing trend among major hotel brands like Marriott and Hilton to partner with outdoor hospitality companies like AutoCamp and Under Canvas, a move he believes is driven by consumers' desire for unique experiences and the ability to use their brand loyalty points.

Scott Foos, a managing partner with Horizon Outdoor Hospitality, added to this point, noting that glamping and traditional RV resorts appeal to very different guests. He and Jayne Cohen of the Campground Consulting Group both stressed the importance of properties understanding and catering to their specific target market. Jayne gave the example of the Dripping Springs area, which is known for weddings, suggesting that a couples-focused glamping spot like The Yurtopian could be as successful there as a family-centric destination like a Jellystone Park. She also shared her own concerns that an over-reliance on technology and automation could detract from the "human touch" that is essential to the hospitality business.

The conversation then shifted to the topic of customer loyalty. Brian and Ann Konradi explained that their guests are typically couples celebrating special occasions and that a significant portion of their business comes from repeat customers. They employ a simple loyalty strategy by offering a discount code on their digital guidebook for guests to use on their next booking. They also shared a heartwarming story of a couple who got engaged at their property and wrote about it in the guest book, a personal touch that both Brian and Ann cherish.

Casey Cochran from Campspot, the property management software company, addressed the potential for a loyalty program within their platform. He explained that Campspot is currently exploring a loyalty program for 2026, but they are cautious about creating one that would compete with parks for direct bookings. He highlighted the importance of their platform in expanding a park's audience by helping new guests discover properties. Casey also brought up Campspot's dashboard tool, which helps parks understand where their guests are coming from and how much they spend, providing valuable insights for targeted marketing.

The discussion circled back to the importance of the return on experience (ROX), a concept Zach introduced from an article by Jeremy Wells with Longitude. This idea, which Scott also contributed to, is an emotional ROI that prioritizes the guest experience over immediate profitability. The group agreed that a good experience is the best way to foster loyalty, and it doesn't always have to be a complicated points-based program. Small, thoughtful gestures, like a complimentary snack basket or a personal note from the owners, can be just as effective.

In a surprise twist, Brian and Ann Konradi announced they are raffling off their Dripping Springs property through a platform called raffle.com. This unique exit strategy allows them to potentially earn more than they would from a traditional sale and provides an opportunity for someone to get into the glamping business without a major financial investment. The drawing will be held on September 30th, and they shared that they hope the winner will be someone who is passionate about the outdoor hospitality industry.

The chat concluded with final thoughts from the speakers, who all expressed their appreciation for the conversation and the opportunity to connect with each other. They emphasized that while loyalty programs and technology are important, a focus on guest experience and community building remains at the core of the outdoor hospitality business.

The discussion quickly turns to a serious topic: environmental risks and emergency preparedness, prompted by a recent article Simon Neal saw. He notes that in Catalonia, Northern Spain, recent severe flooding has led to new legislation. The law requires campgrounds to perform risk studies and implement safety measures, with government funding available to help them. This is an important step to protect people and mitigate economic impact. He also mentions that some European booking sites are beginning to incorporate environmental factors into their campground rating systems.

This sparks a conversation about a similar flash flooding tragedy that occurred a month prior in Texas. Rafael Correa of Blue Water Hospitality shares that one of his managed parks was significantly impacted. He emphasizes the “double-edged sword” of waterfront property development—it’s what customers want, but it comes with increased risk. He stresses the need for responsible development and robust emergency preparedness plans, noting that while hurricanes offer advance warning, flash floods and tornadoes do not. Rafael's company, Blue Water, has implemented satellite communicators at all its properties to ensure communication can be maintained in case of a natural disaster.

Kristin Andersen Garwood of Sage Outdoor Advisory adds her perspective from the feasibility and appraisal side. She explains that her firm analyzes FEMA flood and fire maps, and this data directly influences their risk analysis. Kristin highlights that insurance premiums are a key factor in these studies, and the cost can make or break a project's feasibility. She gives an example of a project on the Gulf of Mississippi where they considered using Airstreams that could be moved out of harm’s way instead of permanent cabins.

Scott Bahr of Cairn Consulting Group discusses his role in helping clients assess these risks. He explains that his firm uses a risk score and tends to be conservative in their recommendations, advising clients to avoid projects that fall outside the "upper tier" of safety. He shares a story of a client who chose not to move forward with a project in Illinois based on their recommendation and was later grateful for the advice, as the project would have been a disaster.

The panel also considers what proactive measures can be taken. Nick Harrington shares how South Dakota Game, Fish and Parks handles natural disasters. He notes that the state has identified high-hazard dams and is working on infrastructure improvements. He also praises the crucial role of volunteers and park staff who act as a first line of defense during emergencies. Simon Neal showcases a new feature on the Camp Map platform, which allows a campground to instantly push emergency information to guests’ phones, guiding them to safety using an interactive map.

The conversation then shifts to the state of the industry, with Brian Searl asking Eleonore Hamm about RV sales in Canada. Eleonore reports that sales have been soft, with new unit sales down about 12% compared to the previous year, though she notes that anecdotal reports suggest a recent uptick. She highlights a recent win for the industry: the government has remitted tariffs on motorized units, which is a positive development. She also notes that while border crossings from Canada to the U.S. are down, campground usage in Canada remains strong, with a lot of European travelers renting RVs to explore the country.

Rafael Correa points out the opportunity for collaboration between RV dealers and campgrounds. He explains that Blue Water has partnered with dealers to set up mini showrooms at their parks, offering a convenient way to connect with qualified buyers. Eleonore Hamm echoes this sentiment, encouraging more collaboration between dealers and campground operators in Canada, as it benefits the consumer. The panel agrees that in the post-COVID world, the industry must work together to promote the lifestyle and bring new people into the outdoor hospitality space.

Scott Bahr offers a teaser of upcoming research from the RVIA and KOA, which indicates a growing sense of optimism within the industry. He notes that this optimism is a good predictor of future consumer behavior. Kristin Andersen Garwood announces that Sage Outdoor Advisory is releasing a new RV industry report that will cover trends, amenities, and the growing popularity of park model cabins and alternative stays.

The episode concludes with final thoughts from the panelists. Nick Harrington makes a final push for visitors to check out South Dakota's state parks, emphasizing the diverse experiences available beyond just Mount Rushmore. Scott Bahr shares a final, exclusive stat: 10% of non-campers cite a lack of transportation as the reason they don't camp. Brian Searl thanks all the guests and panelists for their contributions to the episode.

The first guest to introduce herself was Vicki Jones, who runs Tracks and Cream Glamping in Somerset, UK. Her site features nine geodesic domes, including six glamping domes (one with three interconnected domes) and a 10-meter dome for events like retreats, weddings, and yoga classes. 

Vicki has been operating for nine years and started a YouTube channel in 2020 to document the experiences of running a glamping site. She is also the UK ambassador for ResNexus, a property management software, and serves on the board of directors for the newly established Glamping Industry Trade Association in the UK, highlighting her deep involvement in the glamping world.

Laura Benaggoune, also from the UK, owns Welsummer Camping. She started her campsite 20 years ago, initially as a small, simple site, and quickly moved into glamping within two years, offering bell tents and later wooden cabins. 

Laura emphasizes a focus on nature and herbal medicine, maintaining a "real" and intimate atmosphere at her site, which hosts a maximum of 50-60 people. She noted the explosion of glamping sites in Kent since she began, contrasting the ease of marketing in the earlier days with the current saturated market.

Martin Berrini, originally from Argentina, shared his journey into the hospitality industry. After living in Italy for 20 years, he and his wife moved to Costa Rica, where they established Colina Secreta, a luxury glamping site on the Caribbean side of Puerto Viejo. In addition to Colina Secreta, Martin also owns and manages Taylor Tents, which sells tents to the hospitality industry. He is currently developing "Glampea," an entry-level glamping project aimed at helping traditional campgrounds transition into glamping.

The discussion delved into the differences in the glamping industry between the UK, North America, and Costa Rica. Vicki and Laura highlighted the more established nature of glamping in the UK, with Laura starting her business early in 2005. They discussed the benefits of starting a business before the social media boom, where traditional marketing and a strong brand vision were key to standing out amidst less competition. Laura emphasized that her site's small, intimate, and personal approach, fostering a strong sense of community and repeat visitors, has been crucial for its sustainability.

Vicki echoed the importance of customer service and personal interaction, noting that her site's YouTube channel helps guests feel they know her and her family before they even arrive, creating a warm and welcoming experience. She questioned the perception that guests do not want to interact with staff, citing her own positive experiences and the value of personal greetings and guided tours of the property.

Martin explained that his glamping sites in Costa Rica primarily attract international guests (over 80% from Europe and the USA) seeking luxury experiences in the jungle, with a smaller percentage of local Costa Rican visitors. He contrasted this with the UK market, which primarily serves local guests. He also spoke about Glampea's mission to support camping owners in entering the glamping business, emphasizing social, economic, and environmental impact.

The conversation touched upon the use of AI and technology in the outdoor hospitality industry. While Brian Searl expressed his enthusiasm for AI's potential to enhance guest experiences, the guests discussed the challenge of integrating technology without detracting from the natural, disconnected outdoor experience that glamping offers. Laura specifically pondered how AI could be used in off-grid settings to enhance guest well-being and provide information like stargazing guides.

The guests also discussed the challenges of operating glamping sites during winter. Vicki's Tracks and Cream Glamping closes during the winter months due to muddy conditions, prioritizing guest comfort over year-round operation. Laura, however, keeps her cabins open through winter at Welsummer Camping, adapting to the weather by emphasizing cozy, indoor experiences with log burners, finding it necessary for the viability of her smaller business. Martin noted that his new Glampea projects in Argentina and Chile will face similar winter challenges, highlighting the need to balance potential earnings with operational complexities and guest experience in colder climates.

The episode concluded with final thoughts on the future of glamping. Martin emphasized that the term "glamping" is increasingly used broadly for marketing, and there's a need to maintain the quality and unique experience it represents, especially as luxury hotels enter the "luxury camp" space. He aims for Glampea to assist campgrounds in making this transition thoughtfully. Vicki encouraged aspiring glamping site owners to explore her YouTube channel to understand the realities of the lifestyle business before committing.

Mychele Bisson shared her work with Bison Peak Ventures, acquiring campgrounds across the country, revitalizing them, and aiming to preserve the original family's legacy. She emphasized the importance of maintaining the essence of these establishments while introducing modern improvements.  

Mary Sparrow discussed her ownership of a boatyard in the east of England and her innovative approach to hospitality with floating glamping pods. Her business evolved from traditional houseboats to unique, luxury floating accommodations, offering guests a distinctive experience on the water.

Heidi Royle detailed her journey of establishing the Groove Glamping, a glamping site in Minnesota, located near a state park. She highlighted the natural attractions of the area, such as the clear water creeks and the state park, which enhance the appeal of her glamping site.  

The discussion then shifted to the concept of "glamping," with various perspectives on its definition and evolution. The guests explored how glamping has changed over time, influenced by social media and the increasing demand for unique outdoor experiences.

The challenges and strategies of promoting and operating glamping sites were also discussed. Heidi Royle shared her experience with influencer collaborations to increase awareness of the Grove Glamping.

Mary Sparrow provided insights into the complexities of running a business that combines traditional boating with modern glamping. This included the unique considerations for floating accommodations and the importance of preserving the natural environment.

Mychele Bisson spoke about Bison Peak Ventures' business model of acquiring and upgrading campgrounds, emphasizing the rewarding aspect of providing families with opportunities to connect and create memories in nature.

A significant part of the conversation focused on the personal fulfillment derived from operating these businesses. The guests shared stories of the joy and satisfaction that comes from seeing families and children enjoy the outdoors, away from the distractions of modern technology.

The episode concluded with the guests sharing their final thoughts and where to find more information about their businesses. The overarching theme was the value of creating unique outdoor experiences and the positive impact these experiences have on individuals and families.

Based in Boston, Venezia faced challenges due to unpredictable weather and land availability, leading her to explore the mobile glamping route. She also innovated with indoor glamping parties for children, adapting to the limitations posed by the Boston climate. Her story underscored the importance of flexibility and adaptation in entrepreneurship, especially in the outdoor hospitality sector.

Missy Fojtik’s project, Daydreamer Domes, was another focal point of the discussion. Fojtik’s venture involved transforming an old golf course into a glamping site equipped with geodesic domes, a pink pool, modified containers, and a refurbished clubhouse offering various amenities. Fojtik’s journey highlighted the need for creativity, vision, and persistence in the face of regulatory and logistical challenges. Her emphasis on design and attention to detail in creating a unique guest experience resonated with the entrepreneurial spirit essential in this industry.

The conversation also delved into the personal challenges and insights gained by both entrepreneurs. Venezia discussed the balancing act between her full-time job and her glamping venture, while Fojtik detailed her navigation through local regulations and building codes. Both shared the necessity of resilience and strategic thinking, which are pivotal in shaping successful business models in the glamping sector.

The discussion transitioned to the vision and growth plans for both businesses. Venezia expressed her aspiration to expand Glampology’s services, with a particular interest in organizing women’s retreats and integrating her Reiki certification. Fojtik shared her ambition for Daydreamer Domes, aiming to create a space for diverse activities and community engagement. Their plans exemplified the dynamic nature of their projects and the ongoing evolution in their business strategies.

A significant part of the conversation centered around regulatory challenges in the glamping industry. Fojtik shared her experiences with local regulatory bodies, emphasizing the importance of strategic communication and understanding various standards, such as ADA compliance. Venezia talked about the complexities of obtaining liability insurance for her mobile glamping setup, highlighting a unique challenge in the industry.

The episode also touched upon the importance of learning from others in the industry. Both guests spoke about attending conventions and using resources like the Glamping Report to inform their strategies and offerings. They discussed how unique accommodations like domes can command higher prices due to their novelty and the experience they offer. As the discussion continued, both guests explored the idea of expanding their services to create unique experiences for their guests. Venezia is exploring additional services like picnics and considering subcontracting for activities like palm reading. Fojtik discussed offering various activities, including foraging walks and Palm reading, to add value to her guests’ stay.

Towards the end of the episode, the conversation veered into personal interests and travel experiences. Venezia and Fojtik shared their travel stories and how these experiences influenced their perspectives on hospitality and business. They discussed the value of exploring different cultures and landscapes and how such exposure can inspire new ideas for their businesses.

The episode concluded with Brian Searl appreciating the valuable exchange of ideas and experiences between Amanda and Missy. He emphasized the importance of such conversations in enriching the understanding of the outdoor hospitality industry.

The episode was a testament to the innovation, resilience, and creativity that define the glamping industry, showcasing how entrepreneurs are redefining the boundaries of outdoor hospitality.

Host Brian Searl sets the stage for the conversation, emphasizing the show's focus on providing valuable insights for business success in the outdoor hospitality sector. He introduces the panel, highlighting their expertise and the value they bring to the discussion. The conversation begins with a look at the current state of the RV and camping industry, with each guest sharing their observations and experiences.

Mike Harrison, with his extensive background in luxury RV resorts, offers insights into the trends and challenges facing the industry. He discusses the impact of external events, such as election years, on travel and camping patterns. Mike's analysis provides a nuanced understanding of how luxury travel and camping are influenced by broader societal trends.

Sandy Ellingson brings a wealth of experience in campground operations and marketing. She highlights the challenges campgrounds face in adapting to changing market conditions, especially in the realm of digital marketing. Sandy's perspective is particularly valuable in understanding the need for effective online presence and marketing strategies in the industry.

Scott Bahr, an expert in market research, delves into the data-driven aspects of the industry. He shares insights from his research on guest reviews and behavior, emphasizing the importance of understanding customer feedback. Scott's contribution is crucial in highlighting how data analysis can inform better business practices in outdoor hospitality.

The conversation also touches on the evolving preferences of campers and RVers. The panel discusses the shift from traditional RV camping to alternatives like glamping, and how this impacts the industry. This part of the discussion underscores the need for campgrounds to adapt and cater to a diverse range of customer preferences.

A significant portion of the discussion is dedicated to the role of technology in enhancing the camping experience. The panelists explore the potential of AI and other technological advancements in improving convenience and efficiency for both campers and campground operators. Brian, in particular, shares his enthusiasm for the possibilities that AI presents in revolutionizing the industry.

Ali and Eric Rasmussen shared insights into their journey with Spacious Skies Campgrounds. They emphasized their focus on operations and enhancing the guest experience across their campgrounds. The Rasmussens discussed the importance of brand development and market presence. A significant new hire, a Director of Operations, was highlighted as a key step in their strategic growth. They also reflected on the sacrifices made in their personal lives for the business and expressed a desire to balance family time more effectively in the coming year.

Joann Delvescio provided an overview of the camping industry in New Jersey. She highlighted the strong demand for seasonal sites and the impact of weather on camping trends. Delvescio mentioned their active participation in consumer shows and the importance of these events in driving interest and reservations for New Jersey campgrounds. She also touched upon the regulatory challenges in New Jersey and the efforts to support campground owners in navigating these challenges.

Joshua Turner from Blackstrap Glamping Resort discussed his experience building the resort and his plans for the upcoming year. He emphasized the learning curve involved in transitioning from construction to operation. Turner expressed his ambition to create unique guest packages and experiences, aiming to position Blackstrap as a top destination in Canada. He also mentioned managing the growth of his other business ventures, including a tiki bar and a clothing line.

Steve Rappleyea shared his journey with Drivehome RV, focusing on the challenges and opportunities of managing a rapidly growing RV rental business. He discussed the importance of setting customer expectations, especially for first-time RV users. Rappleyea also shared his goal of retiring from his day job to focus full-time on RV rentals, highlighting the potential of the rental market in the context of changing RV sales trends.

Greg Emmert spoke about his transition from working with smaller clients to forming Camp Strategy with Jeff Hoffman. He emphasized their focus on providing consulting services to individual owners or smaller groups of parks, steering clear of large-scale management. Emmert also shared his personal and professional resolutions for the coming year, including promoting the importance of conservation in campgrounds.

Each guest shared their New Year's resolutions, reflecting a mix of personal and professional goals. These resolutions ranged from improving health and work-life balance to specific business objectives like expanding services, enhancing operational efficiency, and achieving recognition in the industry.

The episode highlighted the diverse challenges and opportunities within the outdoor hospitality industry. The panelists' experiences underscored the importance of adapting to market demands, focusing on guest experiences, and the need for continuous learning and improvement.

The discussion also touched upon the importance of data in understanding industry trends and making informed decisions. Brian Searl shared plans to explore new methods of data collection and analysis to provide deeper insights into campground operations and market dynamics.

Overall, the episode of MC Fireside Chats offered valuable perspectives from various corners of the outdoor hospitality industry. The panelists' stories and plans for 2024 provided a glimpse into the ongoing evolution of the camping and RV industry, highlighting the need for innovation, adaptability, and a focus on quality guest experiences.

Zach Stoltenberg, outlines the company's role in assisting clients across the country with designing, branding, and building glamping resorts. Zach's introduction underscores the architectural and design aspect of the glamping industry, highlighting the importance of aesthetic and functional design in creating successful outdoor hospitality experiences.

David Byers from Canadian Sleeping Barrels shares his unique journey into the glamping industry. He explains how a shortage of staff accommodation led to the innovative idea of converting their largest barrel sauna into a sleeping barrel. This adaptation not only solved a practical problem but also opened up a new market for them in the glamping industry. David's story is a testament to innovation and adaptability in business.

Tyson and Audrey Leavitt from Lethbridge, Alberta, discuss their transition from building playhouses to creating storybook-themed accommodations. They mention their project, Charmed Resorts, and their approach to adapting playhouses into unique resort experiences. Their journey highlights the evolution of a business idea from a niche market to a broader, more inclusive audience.

Audrey Leavitt, taking over the conversation, emphasizes her role in social media and decorating the fairy tale houses at the resort. Her involvement underlines the importance of aesthetic appeal and storytelling in creating an immersive glamping experience. Audrey's focus on details and storytelling is crucial in differentiating their resort in a competitive market.

Chris Jeub, owner of Monument Glamping in Colorado, introduces himself and discusses his YouTube channel, Glamping Guy. He shares his experiences with local permitting processes and neighborhood challenges, providing a realistic view of the operational challenges in the glamping business. Chris's insights offer a glimpse into the less-discussed aspects of running a glamping operation, such as dealing with legalities and community relations.

The discussion shifts to the challenges faced in the glamping business, with Chris Jeub sharing his struggles with a neighbor opposing his operation. This part of the conversation highlights the real-world challenges that can arise in the industry, emphasizing the importance of community relations and navigating local regulations.

David Byers from Canadian Sleeping Barrels delves into the specifics of his unique sleeping barrels, discussing their portability, construction, and adaptability for different uses. His detailed explanation provides insight into the innovative aspects of his product, showcasing how creativity and functionality can merge to create a successful product in the glamping industry.

Tyson and Audrey Leavitt further discuss Charmed Resorts, focusing on their creative process and the evolution of their cottages based on customer feedback. They highlight the importance of adapting to customer needs and preferences, showcasing their commitment to providing an exceptional guest experience. Their approach to business emphasizes the significance of customer feedback in shaping and refining a product or service.

The conversation concludes with Brian Searl and the guests discussing various aspects of running a glamping business, including automation, guest experience, and business strategies. The discussion provides valuable insights into the operational and strategic considerations of the glamping industry, highlighting the balance between innovation, customer experience, and financial viability. The episode ends with a sense of camaraderie and mutual appreciation among the guests, each bringing their unique perspective and expertise to the table.

The episode kicked off with Brian Searl introducing the panel and setting the stage for what turned out to be an insightful discussion. He shared his excitement about the wealth of topics to be discussed, stemming from recent experiences at various industry conferences. This laid the groundwork for a conversation that would delve into the intricacies of the camping industry, particularly in the wake of COVID-19's impact.

Sandy Ellingson brought up an important point about the operational changes that many campgrounds had to undertake due to the pandemic. These changes included tighter cancellation policies and increased deposit requirements, which were initially necessary due to the surge in demand. However, Ellingson suggested that these policies might now be working against campgrounds, as they could be deterring potential customers who are hesitant to make plans far in advance.

Casey Cochran then highlighted innovations aimed at reducing cancellations and encouraging bookings, such as weather guarantees and camp credits. These features, he noted, are designed to offer flexibility and peace of mind to campers, a crucial factor in today's uncertain times. Cochran's insights pointed to a larger trend in the industry: adapting to customer preferences and expectations in a post-pandemic world.

Mike Harrison emphasized the significance of flexible cancellation policies. He explained that his approach at Sierra Hospitality focuses on making it easy for customers to do business with them, thus building trust and loyalty. Harrison's perspective underscored the importance of customer-centric policies in maintaining a competitive edge.

Brian Searl then shifted the conversation to the concerns of campground owners. He noted that many owners had implemented strict policies due to uncertainty about the future and a lack of marketing knowledge. Searl's comments highlighted the need for campground owners to stay informed and adapt to changing market conditions.

The panelists unanimously agreed on the importance of data and analytics in guiding business decisions. They discussed the necessity for campground owners to understand and utilize data analytics for making informed decisions. This led to a broader discussion about the educational needs within the industry, with panelists agreeing on the need for ongoing learning and adaptation.

Technology's role in improving campground operations was another significant topic. Brian Searl proposed the idea of a data pull tool that could provide campground owners with essential information in an easy-to-digest format. This suggestion pointed to a larger trend of integrating technology into various aspects of campground management to streamline operations and enhance guest experiences.

Casey Cochran touched upon a sensitive topic in the industry: the competitive advantage and reluctance to share 'trade secrets.' He pointed out that while some campground owners might be hesitant to share successful strategies with competitors, others, like Mike Harrison, are more open. This openness, Cochran noted, could lead to overall industry growth and improvement.

Towards the end of the discussion, Scott Bahr emphasized the need to keep an eye on seasonal trends, particularly in winter camping. He suggested that monitoring these trends could provide valuable insights into the industry's growth and changing dynamics. Bahr's point highlighted the importance of staying abreast of market changes and adapting accordingly.

In their closing remarks, the panelists reflected on the importance of community in the camping industry and acknowledged the contributions of various industry players. Brian Searl concluded the episode by thanking the panelists for their insights and wishing the audience a happy holiday season, looking forward to more discussions in the new year.

This episode offered a comprehensive look at the camping and outdoor hospitality industry, covering topics from operational changes due to COVID-19 to the role of technology in improving guest experiences. The insights shared by Brian Searl, Scott Bahr, Casey Cochran, Sandy Ellingson, and Mike Harrison provided a valuable perspective on the industry's current state and its potential for future growth and innovation.

Mike Wendland, with his extensive experience in the RV lifestyle, shares his journey from starting a blog to expanding into a comprehensive multi-platform presence. He emphasizes the importance of adapting to changes in audience behavior and platform algorithms, highlighting the need for content diversification. Wendland's perspective is particularly valuable, given his direct engagement with a broad RV audience through various digital channels.

The conversation then shifts to the broader challenges facing the RV industry. One significant issue discussed is the quality of RVs, particularly those manufactured during the COVID-19 pandemic years (2020 and 2021). Wendland notes an improvement in quality post-2021 but maintains that quality remains a concern. This point underscores the industry's need to maintain high standards to ensure consumer satisfaction and industry growth.

Another critical topic is the state of campgrounds, both private and public. The panel agrees that the quality of campgrounds plays a crucial role in the overall RV experience. Brian Searl acknowledges the existence of both good and bad campgrounds, indicating that the impression they leave on RVers can significantly impact the industry's perception.

The discussion also delves into the challenges of RV servicing and the supply of parts. Eleanore Hamm from RVDA of Canada addresses the difficulty dealers face in finding enough qualified technicians. This shortage, coupled with supply chain issues, has led to extended repair times, affecting the overall RV experience. Phil Ingrassia adds that the industry is focusing on reducing repair event cycle times, a critical factor for customer satisfaction.

Mike Wendland brings up the seasonal nature of the RV business, particularly in regions north of the Mason-Dixon line. He notes the challenges dealers face in maintaining staff for peak seasons and suggests that more publicity about employment opportunities as RV technicians could help alleviate some of these issues. He also mentions innovative training programs, including those reaching out to prisons, as a way to address the technician shortage.

A significant part of the discussion revolves around attracting new demographics to the RV lifestyle. The panel recognizes the importance of engaging younger generations and urban dwellers, who might not traditionally consider RV activities. Wendland and others emphasize the need for early exposure to outdoor activities and the industry's efforts to make RVing more accessible and appealing.

Shane Devenish highlights the importance of addressing current problems while also creating a pipeline for future RV buyers. This dual focus is essential for the long-term success of the industry, balancing immediate needs with strategic future planning.

Mike Wendland also touches on the impact of remote work on the RV industry. He notes the improvement in campground internet access, which has facilitated remote work from RVs. Wendland suggests that advocating for remote work can help sustain and grow the RV industry, as it allows more people to integrate RVing into their lifestyles.

In his closing remarks, Brian Searl reiterates the value of diverse perspectives in understanding and addressing the challenges facing the RV industry. He acknowledges his own strong opinions but emphasizes the importance of open dialogue and considering different viewpoints.

The conversation concludes with acknowledgments of the insights shared and the importance of these discussions for the future of the RV industry. The participants express gratitude for the perspectives offered, highlighting the collaborative nature of addressing the industry's challenges and opportunities.

Overall, the MC Fireside Chat provides a comprehensive overview of the current state of the RV industry, covering a range of topics from quality control and service challenges to demographic engagement and the impact of remote work. The insights from industry leaders and experts like Mike Wendland offer valuable perspectives on both the challenges and opportunities facing the RV world today.

Toby O'Rourke, President and CEO of KOA, shared her perspectives on the convention and the company's direction. She highlighted the event's high attendance and the exciting kickoff with the Beatles Love Cirque du Soleil show. O'Rourke proudly announced KOA's achievement of a 70 Net Promoter Score (NPS), signifying world-class customer satisfaction and placing the brand alongside renowned companies like Costco and Starbucks. She emphasized KOA's focus on providing tools and support to their campgrounds and attracting new campers.

Marc Peterson, the owner of Paris Landing/Kentucky Lake KOA Holiday in Tennessee, represented the individual franchisee perspective. His insights into operating a KOA campground in Tennessee provided a ground-level view of the challenges and opportunities within the KOA system. He discussed the importance of local marketing, revenue management, and business development in driving the success of his campground.

Nate Thompson, a partner in KCN Campgrounds, brought a unique viewpoint as a multi-park owner within the KOA franchise system. His experience owning parks across the United States offered a broad perspective on the varying needs and strategies required to manage different campgrounds successfully. Thompson’s insights underlined the diversity and adaptability needed in the outdoor hospitality industry.

Kimberly Wootteon, Vice President of Commercial Strategy at KOA, discussed the organization's approach to business units and revenue generation. Her focus on capturing demand, attracting new campers, and growing revenue through innovative strategies like business intelligence and retail emphasized the company's forward-thinking approach. Wootteon also touched upon KOA's more hands-on approach with franchises, highlighting the importance of supporting franchisees to ensure their success.

Cole Reinhardt, Executive Director of Digital Strategy & Transformation at KOA, delved into the technological advancements and digital strategies shaping the future of KOA. His role in steering KOA's digital transformation underscored the importance of staying current and innovative in an increasingly digital world. Reinhardt discussed the challenges of keeping up with rapidly evolving technology and the strategies employed to keep KOA at the forefront of the industry.

Angie and David Bower, owners of the Fancy Gap/Blue Ridge Parkway KOA, provided a personal touch to the discussion. Their story as campground owners in Virginia, with a focus on creating a family-like atmosphere for their guests, highlighted the human element of the camping experience. They spoke about the changes and innovations at KOA and how these impact their business, emphasizing the importance of community and support within the KOA network.

Lastly, Cam Bowen, another partner in KCN Campgrounds, shared his experiences and perspectives. Coming from a background of visiting numerous KOA campgrounds before becoming an owner, Bowen offered a unique viewpoint that bridged the gap between customer and proprietor. His enthusiasm for the franchise and its community was evident, as he spoke about the benefits of being part of the KOA system and the positive impact it has had on his business.

Overall, the "MC Fireside Chats" episode was a comprehensive overview of the various facets of KOA's operations and strategy. From high-level corporate strategies to individual campground operations, the discussion illuminated the diverse components that make up the successful KOA ecosystem. Each guest brought their unique experiences and insights, painting a holistic picture of the outdoor hospitality industry as seen through the lens of KOA.

Paul Bambei, the President and CEO of OHI, spoke about the organization's rebranding efforts from ARVC to OHI, emphasizing the need for inclusivity and growth within the industry. He detailed the extensive process behind the rebranding, signifying a deliberate move to broaden the organization's reach to encompass a wider range of outdoor economy stakeholders.

Sandy Ellingson, an RV industry Advisor and Campground advocate, reflected on the dynamic nature of the camping sector. Despite a downturn in RV sales, she pointed out the unwavering enthusiasm within the community, suggesting a robust and adaptable industry capable of finding new ways to engage campers.

Steven Woodburn, the Sales Director at Tent Master, articulated the importance of the rebrand to outdoor hospitality, a sector that encompasses much more than RVs and campgrounds. Woodburn shared his company's success in selling luxury glamping tents across various markets, illustrating the sector's expansion and its embrace of diverse outdoor experiences.

Ryan Houchens, VP of Sales at Cold River Mining, appreciated the rebranding for its potential to attract businesses outside the traditional RV sphere, such as smaller glamping operations. He shared how his company's hands-on gemstone mining activities connect children with nature, reinforcing the outdoor hospitality industry's role in providing enriching experiences beyond digital screens.

Mike Harrison, COO of CRR Hospitality, spoke on the alignment between the rebranding and his company's focus on experiential hospitality. He shared insights from the Innovation Summit and his session on marketing, branding, and identity, emphasizing the industry's evolution towards an integrated approach to outdoor hospitality.

Tyler Duffy, President of CampLife, provided a vendor's perspective, discussing how the conference facilitates direct feedback and insights from customers. He highlighted the importance of understanding industry trends and the need for software solutions to adapt to these evolving demands.

Candice McNamara, VP of Business Development at Staylist, shared new features introduced at the conference, such as ROI call tracking and tools for managing orphan nights. McNamara's perspective as a young professional and her background in marketing and design offered a fresh look at the industry's future, aligning with OHI's forward-thinking brand.

Lastly, Alex Goldman, Vice President of US Sales at Ideal One Amusement Software, focused on the intersection of technology and outdoor hospitality. He discussed how his company's software can enhance the guest experience by integrating cashless operations and automating services, which is crucial for evolving customer expectations.

Together, these leaders provided a comprehensive view of the outdoor hospitality industry's trajectory, highlighting themes of innovation, community, and adaptability, all anchored by the newly rebranded OHI's mission to unify and propel the industry forward.

Mike Harrison, dives into the festive spirit with comments on the Halloween-themed nameplates, appreciating the small but thoughtful touch. He segues into a discussion on his company's work, highlighting the seasonal nature of the business and the industry trends as the year winds down. 

Christine Taylor brings a legal perspective to the conversation, detailing her hectic schedule attending state conferences and her active involvement in the outdoor hospitality industry. She offers a personal touch by sharing her family's re-entry into the business, providing her with firsthand experience of the practical challenges they face, which informs her professional advice.

Scott Bahr introduces his expertise in research within the outdoor hospitality and recreation sectors. He underscores the value of monthly research reports that he has been involved with, particularly with KOA, and how these reports are crucial in tracking incidents and identifying trends within the industry. Scott's focus is on identifying informational gaps within the industry and exploring ways to fill them.

Host Brian Searl steers the conversation towards the critical need for robust data and analytics in outdoor hospitality. He notes the sector's lag in data comprehensiveness compared to other industries like hotels and expresses his hope that the show, MC Hospitality Highlights, can shed light on valuable data that could propel the industry forward.

Mike Harrison expands on the theme of data necessity, especially in the context of the increasing institutional capital entering the industry. He points out the investors' need for detailed, market-driven data and operating metrics to make educated decisions. Mike also sees a role for state tourism associations in enhancing data sourcing, possibly through grants or other initiatives.

Scott Bahr concurs with the sentiment of data deficiency in the industry, acknowledging the high demand for feasibility studies and the hurdles in collecting detailed information. He aligns with the general consensus on the panel regarding the need for more granular data.

Mark Koep, highlighted that the difficulty in obtaining reliable data is attributed to three main factors: small, family-owned businesses may not have the data or may be unwilling to share it; there's a lack of data from public parks, which represent a significant portion of the industry; and there isn't enough historical data to make sound decisions. Despite these challenges, Mark emphasized the necessity of improving data collection for better decision-making in the future.

The panel addresses the particular challenges of data collection from smaller, independent operators in the industry. They suggest leveraging data from sources like recreation.gov and state park systems to compile comprehensive reports, indicating a resourceful approach to overcoming these challenges.

The final thoughts revolve around creating a Slack channel for industry experts to collaborate more effectively. The conversation ends on a forward-looking note, with plans for future discussions and events that will continue to drive the industry towards data-driven decision-making and growth.

Adding to the richness of the discussion were special guests Craig and Victoria Shelton, the adventurous spirits behind Wild RV Life, who brought a unique perspective to the table. Rounding out the panel were Coley Brady and Joe Mehl from Alliance RV, who shared their expertise and innovative approaches in the RV realm. Together, this ensemble of industry leaders and enthusiasts created a vibrant and informative dialogue, shedding light on various facets of the RV world and providing listeners with a comprehensive understanding of the current landscape and future possibilities in the RV industry.

Coley Brady and Joe Mehl from Alliance RV discussed their company’s approach to social media and influencer marketing, emphasizing the importance of authenticity and organic growth. They highlighted how they leverage real customer experiences through their Facebook group and other platforms, creating a strong community around their brand. Their strategy involves a careful evaluation of potential influencers and brand ambassadors, ensuring alignment with their brand values.

Alliance RV also emphasized the significance of customer feedback in their product development process. They strive to create products that truly meet the needs of their customers, incorporating their input and suggestions into their designs. This customer-centric approach has been a key factor in their success and has helped them build a loyal customer base.

Susan Carpenter from RV Women's Alliance shed light on the organization's efforts to support and elevate women within the RV industry. She discussed their recent Symposium, which focused on personal and professional development for women, and highlighted the importance of creating a supportive community for women in the industry.

Craig and Victoria from Wild RV Life shared insights on how demographics influence their content strategy across different social media platforms. They noted variations in audience engagement between YouTube and Instagram, tailoring their content to suit the preferences of their audience on each platform. Their approach underscores the importance of understanding your audience and adapting your content to meet their needs.

Gwynn shed light on the noble cause of Care Camps, elucidating its mission to support children with cancer. As Care Camps prepares to celebrate its 40th anniversary, she acknowledged the continuous support it has garnered from the campground and RV industry. 

Meanwhile, Erin Thiem narrated her unique journey of establishing Inn Town Campground in Northern California. She accentuated the essence of effective storytelling and branding in crafting an inviting ambiance for customers. Her efforts haven't gone unnoticed, as her campground recently clinched the title of "USA Today 10 Best RV Park Campground."

Mark and Melanie took the audience through the transformative journey of Willow Lake Campground in Ontario. Their narrative emphasised fostering community relationships and continuously rejuvenating the campground's image in alignment with guest feedback. 

On the other side of the spectrum, Scott Neff from IVEE Management Group shared his managerial perspective, underscoring the significance of optimising guest experience and ensuring a robust return on investment.

The conversation was interwoven with themes of leveraging data for strategic decisions, understanding operational challenges, and the pivotal role of community building in campgrounds. A special segment was dedicated to Care Camps, highlighting its origin as a grassroots effort by KOA campground owners. Today, Care Camps stands tall, financing over 120 camps with diverse programs, significantly impacting thousands of children and families.

In a heartwarming video segment, individuals named Ian, Ben, and Abby recounted their personal cancer battles and the solace they found in attending the camps. They termed their experiences as "happiness medicine," emphasizing the camps' role in providing a haven where children feel accepted and cherished, coining the term "camp magic" to describe this unique aura.

The post-video dialogue was emotionally charged. Brian and Scott, deeply moved, reinforced the importance of Care Camps. Gwynn expressed gratitude for showcasing the video, underlining the mission and profound impact of Care Camps. Candice resonated with the cause, suggesting technological integrations to facilitate donations. Brian and Gwynn then delved into enhancing guest experiences in tandem with supporting Care Camps, emphasizing the role of awareness in their mission.

Brian spotlighted the fundraising milestones achieved at the KOA auction for Care Camps. He also expressed his intent to utilize any unsold inventory on Modern Campground to promote Care Camps. Gwynn acknowledged the trials faced by Care Camps in recent times but remained steadfast in her commitment to the cause.

Erin, Mark, and Melanie directed listeners to their respective campground websites. Gwynn's final note was an invitation to engage with Care Camps on social media and to stay updated through their monthly newsletters. The episode culminated in a wave of gratitude and positive sentiments.

Zach Stoltenberg from Clockwork shared his journey, detailing the complexities he faced while securing permits. Despite a year's delay, he expressed optimism for the coming winter, with a strong emphasis on his background in town council and planning boards, which informed his approach. Chris Jeub, the owner of Monument Glamping, narrated his experiences with a project in Colorado Springs. He faced numerous challenges, especially with zoning and regulatory aspects. However, with Zach's expertise, these issues were resolved, underscoring the significance of hiring the right expertise and collaboration.

An interesting dynamic of the industry, discussed at length, was the difference between narrow vendors and expansive service providers. While both have their roles, the consensus was that expansive service providers often have an edge due to their comprehensive approach. Ansh Singh, the proprietor of Quaint Glamping, added to this narrative by emphasizing the need for patience and diligence. His experiences resonated with the others, especially regarding regulatory challenges.

Zach's unique approach to navigating the challenges of the industry drew praise from the participants. They acknowledged his meticulous attention to detail and profound understanding of local regulations. Anecdotes about his work showcased his knack for finding innovative solutions in intricate situations.

A recent glamping show served as a backdrop for much of the discussion, with attendees lauding their experiences there. The show emerged as a vital platform for networking and interacting with both narrow and expansive vendors. Despite the optimistic undertones of the conversation, the speakers did not shy away from discussing the daunting aspects of the industry. The time-consuming nature of establishing glamping businesses, especially with regulatory requirements, was a shared concern. Yet, all agreed that perseverance and collaboration were the keys to success.

The conversation culminated in emphasizing the importance of networking. Such events and connections not only open doors for business opportunities but also pave the way for knowledge sharing and collective growth. Brian Searl rounded off the session on a hopeful note, reflecting on the growth and potential of the glamping industry. The collective sentiment was optimistic, with all participants eager to play their part in the industry's bright future.

Brian Searl introduced the central theme: the transformation of outdoor experiences, particularly in the context of a world recovering from the pandemic. Searl's emphasis was clear - the industry must continually reinvent itself, not just to survive, but to thrive in an increasingly competitive market.

Sandy Ellingson, with her background in the RV sector, provided a fascinating take on the intersection of RVs and glamping. She proposed that as these two industries increasingly overlap, collaboration could prove to be a winning strategy. By sharing resources, knowledge, and market insights, both sectors could benefit immensely.

Mike Harrison of CRR Hospitality dived deep into operational considerations. He painted a vivid picture of the day-to-day challenges of managing glamping sites. From quality control to optimizing guest experiences, Harrison believes that operational efficiency remains the backbone of any successful glamping business.

From a legislative standpoint, Cara Csizmadia of CCRVC elucidated on the regulatory maze the industry often finds itself navigating. She stressed that to effectively address policy hurdles and zoning challenges, the industry needs a consolidated and unified front, advocating for its interests.

Design and aesthetics, crucial elements of the glamping experience, were eloquently covered by Zach Stoltenberg from Clockwork. He opined that glamping is not just about luxury; it's about creating a harmonious blend of comfort and a genuine, immersive nature experience. The design ethos, according to him, should revolve around sustainability and authenticity.

Zook Cabin's Melissa Meshey shifted the focus to marketing strategies. She spoke passionately about crafting narratives that resonate with potential clients, sharing the myriad experiences glamping can bring, from starlit dinners to serene mornings amidst nature.

Representing the product side of things, Joanna Reimann from Fdomes focused on the tangible aspects. For her, product longevity, innovative design, and the ability of these structures to enhance the overall guest experience are paramount.

The digital era's impact on glamping was explored by Candice McNamara of Staylist. She delved into the evolving dynamics of customer behavior, emphasizing the significance of data analytics, user-friendly online interfaces, and the absolute necessity for glamping businesses to have a robust online footprint.

Jacob Barbati, an investment professional, shared that he was notably impressed by the vast range of products and how vendors tailored their offerings to meet ROI expectations, aligning with his investment background. Jacob highlighted the industry's enthusiasm and the business-centric approach of its participants. 

Chris Jeub, the owner of Monument Glamping highlighted challenges with local government regulations, particularly the building department, which is trying to enforce commercial standards on his glamping structures like tents, domes, and container homes. Chris believes that the world is slowly recognizing the glamping industry, and he sees it as the most exciting space in real estate, with many people showing interest in establishing glamping sites..

Rounding up the discussion, Sinan Halic from Ekodome merged the concepts of sustainability and design. He passionately argued that as the world becomes more ecologically conscious, glamping needs to lead the charge by ensuring its offerings are sustainable, both in design and operation.

In wrapping up, the consensus was evident. While the horizon looks promising for the glamping industry, its journey forward must be marked by innovation, collaboration, and an unwavering commitment to excellence.

Patrick introduces his YouTube channel, "New Jersey Outdoor Adventure." Initially focusing on mountain biking and New Jersey's history, the channel shifted to RV tours, especially personal RV setups. Now, it primarily highlights van builds and local builders. Mark discusses the inception of Bean Trailer in 2017, identifying a market gap for off-road teardrop trailers. Their popular model, the Black Bean, is designed for off-roading, emphasizing features like air suspension and custom trailing arms. Mark stresses the importance of ergonomics in trailer design, aiming for durability and comfort.

The Hershey show in Pennsylvania becomes a focal point, where manufacturers unveil new floor plans and decors. Patrick notes the show's success, with a slight dip in attendance initially but a quick recovery. He emphasizes the launch of several new models and the immediate availability of RVs for customers due to full dealer inventory.

Eleonore Hamm, representing the dealer's viewpoint, suggests that dealers can use various tools and reports to analyze market trends and adjust their inventory accordingly. She also mentions the increasing focus on sustainability and electrification in the RV industry due to consumer demand and government regulations.

Mark touches upon the future direction of Bean Trailer. He observes that their most luxurious trailers are selling best and plans to expand in that direction. He challenges the perception that luxury can't be compact, seeing potential in both high-end and value-oriented trailers.

Patrick emphasizes the need for a range of products to cater to diverse customer needs. He underscores the importance of brand loyalty and the necessity for manufacturers to have a unique selling proposition in a saturated market. The panelists discuss the shift towards luxury camping experiences and off-grid adventures. They observe a squeeze in the middle market, emphasizing the need for manufacturers to adapt to changing consumer preferences.

Mark highlights the challenges faced by custom off-road trailer manufacturers compared to standard RVs. He believes in the advantages of being factory direct, a sentiment Patrick echoes, citing successful examples from the industry. The episode delves deep into the RV industry's standards. Mark expresses reservations about the RVIA standard, viewing it as a minimal benchmark. However, Patrick and Eleonore defend the standard, emphasizing its role in ensuring consumer safety and peace of mind.

The episode wraps up with a nod to the future, mentioning the next episode to be broadcasted live from the glamping show in Denver, Colorado. The panelists agree on the evolving nature of the RV and camping industry, emphasizing the need for businesses to innovate and adapt.

Joe Duemig discussed the features of "App My Community", shedding light on the benefits of specialized campground apps. Whitney Scott of KOA shared compelling data that reflected emerging camping behaviors, highlighting a KOA report showing 73% camper activity during Labor Day and an increasing preference for winter camping.

Scott Janney then presented "Magazine Jukebox," a cutting-edge digital entertainment platform tailor-made for commercial venues, blending video games, magazines, and trivia, all effortlessly accessible via a QR code scan. Candice McNamara showcased "Staylist", a property management software that guarantees seamless integration across diverse platforms. She further enhanced her contribution by sharing personal anecdotes from her RV adventures during her tenure at Amazon.

A salient part of the dialogue centered on the KOA report, which underscored the impacts of unpredictable weather events like wildfires and hurricanes on traditional camping bookings. The trend indicates campers' growing tendency towards last-minute bookings in light of the unpredictable climate shifts. Brian shared his personal brushes with wildfires in Lake Shuswap, BC, underscoring the importance of adaptability in booking frameworks. Candace, with her insights, proposed potential software solutions for such climate-driven challenges, emphasizing options like weather-specific insurance and the need for clear, flexible cancellation policies.

Recognizing opportunities amidst adversity, it was highlighted how campgrounds can serve communities post-disasters, such as by accommodating emergency workers. With occurrences like California wildfires, previously seen as localized issues, now emerging as more widespread concerns, campgrounds are increasingly devising expansive emergency response strategies.

Scott Janney further elucidated the relevance of "Magazine Jukebox" in campgrounds. Catering to diverse age groups, the platform ensures an uninterrupted reading experience, especially beneficial during uncooperative weather conditions. The platform has been received warmly, with feedback suggesting it significantly elevates the guest experience, offering campgrounds an added advantage.

In conclusion, the camping industry is undergoing a profound transformation, driven by innovative ventures, shifting climate patterns, and evolving customer preferences. These insightful discussions on MC Fireside Chats underscore the industry's resilience, adaptability, and commitment to continually enhancing the camping experience for enthusiasts worldwide.

The conversation initiated with a focus on the foundational role of sustainability in the glamping industry. The panelists, including Ruben Martinez and Alexander Allred, shared their firsthand experiences, highlighting the high costs and complexities involved in setting up renewable energy sources and aligning sustainability with customer expectations. Richard Cherry emphasized the hidden costs associated with infrastructure development, including sewage and power systems, advising prospective business owners to be realistic in their budgeting.

As the discussion progressed, the panelists, including Ruben and Zach, noted a trend towards "shovel-ready" projects to mitigate the risk of delays, emphasizing the importance of setting a realistic opening date to ensure completion. They shared insights on the current investment climate, highlighting a heightened sensitivity to the time taken from the inception to the first booking, a factor becoming increasingly critical in investment decisions.

Zach Stoltenberg brought a fresh perspective, encouraging businesses to start with small sustainable choices that can enhance the guest experience while being eco-friendly. He mentioned the evolving industry standards and certifications that can help resorts market themselves as sustainable, adding value to their brand. He also introduced the concept of dark skies compliance as a new classification in the industry, emphasizing the need to start somewhere in the journey towards sustainability.

Towards the end of the discussion, Zach shared an exciting development about a potential collaboration with a software company to develop a platform for managing various aspects of a glamping site remotely, enhancing both sustainability and the guest experience. This technology aims to integrate with existing booking software to automate various processes, such as setting key codes and controlling the thermostat based on booking schedules, promising a future where technology significantly aids operational efficiency.

As the conversation wound down, there was a light-hearted discussion about the upcoming Glamping Show, with Richard Cherry humorously suggesting bringing zebras as a unique attraction. Despite the confirmation of absence from some

The discussion began with Jason Whiting sharing his insights into the current trends and challenges faced by the camping and recreation industry. He highlighted the impact of the pandemic on outdoor recreation and discussed how Pentor Recreation is adapting to the new normal. 

Nicholas Denaro, who owns The Ridge Campground, shared his experiences in managing a campground during these challenging times. He discussed the importance of creating a safe and enjoyable environment for campers while also addressing the operational challenges posed by the pandemic.

Scott Hubble, CEO of nuCamp RV, shared his perspective from the RV manufacturing side of the industry. He discussed the surge in demand for RVs during the pandemic and how nuCamp RV has adjusted its production and operations to meet this demand. He also touched on the challenges faced by RV manufacturers in sourcing materials and components due to supply chain disruptions.

Throughout the podcast, the guests shared their thoughts on the future of camping and RV travel. There was a consensus that the popularity of outdoor recreation and RV travel is likely to continue in the post-pandemic world. 

However, there are challenges that need to be addressed, such as the need for more campgrounds and improved infrastructure to accommodate the increasing number of RV travelers.

The discussion also touched on the importance of technology in the camping and RV industry. The guests agreed that technology plays a crucial role in improving the camping experience for travelers and in helping campground owners and RV manufacturers to operate more efficiently.

Overall, the podcast provided valuable insights into the current state of the camping and RV industry, as well as a look ahead to its future. The guests shared their experiences and perspectives on the challenges and opportunities facing the industry, and offered their thoughts on how campground owners, RV manufacturers, and others in the industry can navigate these challenges and thrive in the post-pandemic world.

Shane Devenish from CRVA highlighted the importance of understanding the consumer's perspective. He emphasized that while the industry has its terminologies, it's crucial to align with the language consumers use, especially when they're searching online.

Phil Ingrassia from RVDA touched upon the changing dynamics of the RV market. He discussed how the industry's terminology might not always resonate with the consumers, especially those new to RVing. The key is to bridge the gap between industry jargon and consumer language.

Deryle Jensen from RV Wheelator brought a unique perspective to the table. He discussed his business model, which offers a different niche in the RV market. Deryle emphasized the importance of understanding customer needs and adapting accordingly.

Jeremy Greene from RVIA emphasized the importance of understanding and adapting to the terminology that consumers use when searching for RVs online. He pointed out that while the industry has specific terms, consumers might use different or colloquial terms.

Jeremy highlighted a specific example: while the industry might refer to certain vehicles as "type B motorhomes," consumers might search for "van campers." This trend underscores the importance of aligning industry language with consumer search habits.

Another significant trend Jeremy touched upon is the increasing number of people looking to work from the road. This shift in work culture has implications for the RV industry, especially in terms of the amenities and facilities they offer.

Delving deeper into this trend, Jeremy shared that a recent survey showed that 19% of respondents have worked from an RV in the last 24 months. Furthermore, almost 30% are considering doing it in the next year.

This trend towards remote work from RVs indicates a need for these vehicles to be better equipped for work. This includes having dedicated office spaces and the necessary amenities to facilitate remote work, ensuring a seamless work experience for users.

Throughout the discussion, the importance of data in understanding consumer behavior and trends was evident. Jeremy's insights, backed by surveys and research, provided a clearer picture of where the industry is headed.

The panel discussion underscored the need for the RV industry to be agile and responsive to changing consumer behaviors. Whether it's adapting to new terminologies or equipping RVs for remote work, staying ahead of trends is crucial.

The MC Fireside Chats episode provided valuable insights into the RV industry's future, with each speaker bringing their unique perspective. As the industry continues to evolve, such discussions become essential in navigating the road ahead.

Joe Duemig began by emphasizing the importance of amenities in attracting families to resorts. He shared personal anecdotes about how his children are particularly drawn to resorts that offer features like lazy rivers, swimming pools, and fun water slides. Joe recounted a memorable visit to the Jellystone in Pittsfield, highlighting how such amenities make certain resorts more memorable for children and increase the likelihood of return visits.

Sean Vidrine, who manages the Jellystone in Pittsfield, chimed in with details about the park's vast array of water equipment. He proudly mentioned the recent additions to the park, including two large water slides and jumping pillows. Sean also delved into the strategic aspect of park management, discussing the balance between expanding amenities and increasing the number of sites and cabins. He emphasized the importance of analyzing demand and ensuring that amenities cater to the needs of the guests.

Lee Anne Miracle introduced the upcoming Tiger Trails RV Resort, slated to open on September 1st. She explained the inspiration behind the resort's name, drawing a connection to the local sports team's mascot, the Tigers. Lee Anne's enthusiasm for the new resort was palpable, and she extended an invitation to Joe and his family to experience the amenities firsthand.

The conversation then shifted to the concept of day-use offerings. Sean elaborated on how parks could generate additional revenue by allowing non-staying visitors to use their amenities for a fee. He mentioned that such offerings are market-specific and need to be balanced to ensure that they don't impact the experience of staying guests.

Joe appreciated the idea of day-use offerings, especially during off-peak days. He shared insights from another customer in Louisiana who successfully implemented a day-use program, allowing locals to enjoy the park's amenities during specific time slots.

The panel also touched upon the power of word-of-mouth marketing. Joe emphasized how positive experiences at campgrounds can lead to long-term brand loyalty, with families recommending the resorts to friends and relatives.

The distinguished panel for the episode comprised industry experts and enthusiasts. Zach Stoltenberg, from Clockwork; and Connor Schwab, VP at Sage Outdoor Advisory, all shared their insights and experiences.

Special attention was given to the unique stories of the episode's special guests. Chris Jeub, the owner of Monument Glamping, delved into his inspiring transition from an educator to a glamping site owner. His journey showcased the diverse paths individuals take to enter the world of glamping and the passion that drives them.

Vidar Velle, the visionary founder of Nordic Glamping based in the UK, was another highlight of the show. Vidar discussed the intricacies of setting up glamping structures, emphasizing the blend of luxury and nature. He also shared enthralling tales of glamping amidst the wilderness, painting a vivid picture of the experiences guests can expect.

Recurring guests, Zach from Clockwork and Connor Schwab from Sage Outdoor Hospitality, also shared updates on their projects and the latest trends in the glamping industry. Their insights provided a comprehensive look into the current state of the industry and its future trajectory.

The episode was not just an exploration of glamping but also a testament to the growth and potential of the outdoor hospitality industry. With a mix of expert opinions, personal journeys, and industry insights, MC Fireside Chats continues to be a beacon for those interested in outdoor hospitality.

In conclusion the episode offered a deep dive into the world of glamping. From personal journeys to industry trends, the episode provided a holistic view of the glamping universe, making it a must-watch for enthusiasts and professionals alike.

The panelists included Casey Cochran from Campspot, Mike Harrison from CRR: A Lifestyle Company, Christine Taylor from the Towne Law Firm, and RV Industry Consultant, Sandy Ellington. The discussion was a deep dive into the potential of data analysis and AI in revolutionizing the RV industry, drawing parallels with the hotel industry.

The conversation kicked off with a discussion on Campspot's new Signals reports. These reports provide anonymized data to Campspot's customers, offering insights into their performance compared to other similar parks.

The data is derived from several factors, including location, amenities, size, and climate. The panelists highlighted the importance of such data in making informed business decisions and driving revenue growth.

The panelists also discussed the broader role of data analysis in the RV industry. Drawing from their experiences, they noted that the RV industry could significantly benefit from the kind of data analysis that has been a staple in the hotel industry for years.

The panelists emphasized the need for the RV industry to leverage data to understand market trends, customer behavior, and business performance.

“Data is so important, and it's not just important to campgrounds, it's also important to the rest of the industry. Because within that data is so many other jewels that can be used in other ways to help us improve the industry as a whole,” said Ellington.

The conversation then shifted to the potential of AI in the RV industry. The panelists expressed optimism about AI's ability to simplify and enhance data analysis. They discussed how AI could prompt users with relevant questions and insights based on their data, making data analysis more accessible and efficient for RV park owners.

The panelists also touched on the legal implications of data scraping, a method used to extract large amounts of data from websites. While data scraping is not illegal, the panelists acknowledged that it is a gray area that needs to be navigated carefully.

They emphasized the importance of understanding the legal landscape when using data scraping for business intelligence.

“[I]f you're using something that is collecting your customer data, I think that's when you have to care a little more…,” said Taylor. “Your customers want [to know] that kind of information. If it's [a] software or company that you're using that's going to have your customers data, I think you have a responsibility to your customers to make sure that data protected.”

The discussion also delved into the role of management companies in the RV industry. The panelists noted that many RV park owners do not have the time or expertise to conduct in-depth data analysis. As such, they can benefit from partnering with management companies that specialize in data analysis and can deliver valuable insights.

The panelists also highlighted the need for education in the RV industry about data analysis and AI. They noted that many RV park owners may not fully understand the value of these tools and may need guidance on how to leverage them effectively.

“The role of a good management company is so important because most of these small mom and pops their job is focused on managing and running their park. They don't have the time or energy to really do the kind of analytics that the larger companies do,” said Ellington.

“But if they can depend on the right kind of a management company, who's going to come back and give them this information and run those [through] AI forum and look for that data that's where I think the real value can come in.”

The panelists called for more webinars and educational resources to help RV park owners understand and utilize data analysis and AI.

Towards the end of the discussion, the panelists expressed their hope for the future of the RV industry. They envisioned a future where data analysis and AI are integral parts of the industry, helping RV park owners make informed decisions and drive business growth.

The latest episode of MC Fireside Chats offered valuable insights into the role of data and AI in the RV industry. The panelists highlighted the potential of these tools in revolutionizing the industry and called for more education and resources to help RV park owners leverage them effectively.

The MC Fireside Chats series continues to be a platform for thought leaders in the outdoor hospitality industry to share their insights and discuss the latest trends and developments. As the RV industry continues to evolve, these discussions will undoubtedly play a crucial role in shaping its future.

Alec, shared insights about the challenges they face while scaling their RV rental business. He emphasized the importance of effectively managing cash flow and working capital, which are critical aspects of any growing business. Alec also highlighted the necessity of creating robust systems that not only streamline operations but also embody their business values. He stressed the importance of having the right people in place to ensure the smooth running of their operations.

Steve, another guest on the show, discussed the unique dynamics of running a family business. He highlighted the importance of navigating business decisions within pre-existing relationships. Steve described their RV rental company, Drive Home RV, as an "RV Adventure Outfitter". They provide people with their first access to RV camping, occupying a special place in the ecosystem. Steve emphasized their commitment to ensuring that customers have positive experiences when they rent an RV from them for the first time. He also mentioned how they help customers navigate the transition from tent camping to RV camping, and how they provide additional equipment like electric bikes, stand-up paddle boards, and pavilion tents to enhance the camping experience. Steve also shared their plans for expansion, aiming to double or triple their fleet in the coming years.

Phil, proposed an interesting marketing strategy. He suggested that rental companies could offer discounts to renters who act as influencers, documenting and sharing their experiences on social media. This strategy, he believes, could significantly boost the visibility and appeal of RV rentals. Phil also touched upon the international focus of some rental companies, suggesting that there's potential for more influencer marketing in the domestic market.

Shane brought up the potential for RV rentals to bridge the gap during economic downturns. He proposed that RV rentals could provide a more affordable option for people to enjoy the RV lifestyle until they're financially ready to purchase their own RV. Shane also mentioned the increased availability of rental units in recent years and speculated on the potential impact this could have on the market.

Eleanor discussed the shift in the types of units being stocked for rental. She noted a move away from Class C units towards a wider variety of units, particularly those suitable for family use. This shift, she believes, could cater to a broader range of customer needs and preferences.

Towards the end of the discussion, Alec considered the advice from industry professionals and discussed the shift in design and materials in the RV industry, moving towards more European sensibilities. This shift, he believes, could refresh the industry and appeal to a wider audience.

Phil also discussed the potential for learning from the European RV market, particularly in terms of design and size of units. He mentioned the upcoming Dusseldorf show, a large European RV show that attracts a global audience, as a valuable opportunity for gaining insights into the European market.

Shane discussed the potential for international collaboration and learning between RV associations and businesses. He believes that such collaborations could lead to innovative practices and strategies that benefit the industry as a whole.

The episode concluded with Brian expressing his gratitude to the guests for their valuable insights. He wished them luck with their future endeavors, highlighting the importance of continuous learning and adaptation in the ever-evolving RV rental industry. The discussion underscored the dynamic nature of the RV rental industry and the exciting possibilities that lie ahead.

The conversation begins with Shannon discussing her experience of acquiring a park and the challenges she faced in the process. She mentions the difficulties of dealing with weather-related delays and other issues such as plumbing and septic problems. She also expresses her envy of the more favorable weather conditions in Tennessee and Michigan for construction.

Mark shares his experience of managing a successful seasonal park. He talks about the work involved in maintaining the park, including physical work, marketing, and financial management. He also mentions how his life situation has changed over time, with his children growing up and leaving home, which has allowed him and his wife to travel and enjoy their time.

Adam and Justin discuss their approach to acquiring parks and managing properties. They mention that they started with cash-flowing properties that would generate income from day one. They also talk about their interest in properties that have potential for expansion and development. They mention that they are now starting to get into the ground-up development space.

The participants discuss the different types of clientele they encounter, from mom-and-pop folks looking to sell or maintain their parks, to institutional investors with large hotel portfolios. They also mention the importance of high-end reporting and sophisticated property management system capabilities for attracting sophisticated clients.

The conversation shifts to the topic of pricing and the balance between raising prices to match the quality of services and amenities provided, and keeping prices affordable for long-time guests. Mark mentions that as the quality of their park improved, they were able to raise prices, and most guests were willing to pay more for the improved experience.

The participants discuss the competition from state and federal parks, which offer amenities similar to those of private parks but at lower prices. They also discuss the demand for high-end amenities and experiences, and the importance of understanding their demographic and the market they want to target.

The video ends with the participants expressing their appreciation for the discussion and looking forward to future events and discussions. They also mention the importance of providing a high-quality experience for their guests, who often stay for several days, and the opportunities and challenges that come with managing a park.

Adrian and Carol Passos, owners of a glamping site Caracol Glamping in the UK, had shared that they had a variety of accommodations, including shepherd's huts, bell tents, and a converted horse box. They had also emphasized the importance of providing a unique and comfortable experience for their guests.

Zach Stoltenberg had discussed the importance of providing a unique and comfortable experience for guests. He had mentioned that as the glamping market was becoming more saturated, it was important for glamping sites to differentiate themselves by providing unique experiences and amenities.

The discussion had then turned to the future of the glamping industry. The panelists had agreed that as the industry was becoming more saturated, glamping sites would need to continue to innovate and provide unique experiences to attract guests. They had also discussed the potential for glamping sites to become more upscale and luxurious.

The panelists had also discussed the importance of marketing in the glamping industry. They had mentioned that social media was a crucial tool for marketing their sites and attracting guests. They had also discussed the importance of telling the story of their sites and creating a strong brand.

The discussion had then turned to the potential for growth in the glamping industry. The panelists had discussed the possibility of expanding their sites and adding more accommodations. They had also discussed the potential for hosting events, such as weddings, at their sites.

The panelists had also discussed the challenges of running a glamping site. They had mentioned that they were seasonal businesses, which could present challenges in terms of revenue and operations. They had also discussed the challenges of maintaining their sites and providing a high level of service to their guests.

The discussion had concluded with the panelists discussing the future of the glamping industry. They had expressed optimism about the future of the industry and the potential for growth and innovation. They had also expressed their excitement about the potential for glamping to continue to evolve and provide unique and memorable experiences for guests.

Brian together with the recurring guests touched upon the occupancy rates of their properties during the July 4th holiday, with the high temperatures and weather conditions impacting the rates. Sandy shared that the midweek placement of the holiday and harsh weather led to lower than expected occupancy rates.

Brian warned about the danger of attributing lower occupancies to external circumstances, advocating for addressing the core issues. Christine informed that Memorial Day and Labor Day holidays usually have better occupancy rates due to their weekend placement. Mike introduced data from CampSpot indicating increased park bookings in June and predicted steady occupancy for Q4. They also discussed the US consumer confidence spike in June and factors contributing to it, such as stabilized gas prices and softened inflation.

They then discussed the state of the economy, small businesses, public perception, and issues within the park industry. Christine raised some problems she encountered in parks like disgruntled guests causing problems and increased employment lawsuits. The group also discussed the trend of guests abandoning their old rigs in parks and brainstormed possible proactive solutions, such as requiring annual inspections or setting age limits on rigs.

The conversation then shifted towards the industry innovation award proposed by Sandy, intended to recognize unique advancements within their industry. While Mike and Sandy argued that the awards could raise industry standards by promoting innovation, Brian expressed concerns about award saturation and the value of such recognitions. Brian also raised a concern about the self-nomination process commonly employed in these types of awards.

Electric vehicles (EVs) and their impact on the camping industry also featured in the discussion. Brian emphasized the necessity of accepting the transition towards EVs. Sandy pointed out the benefits of EV charging stations at RV parks as a revenue stream and marketing opportunity. However, the lack of widespread understanding and appreciation of EVs within the industry was also addressed.

In terms of individual experiences, Christine shared her journey dealing with customer service and transitioning into a new managerial role at a long-standing campground. Mike discussed strategies for leveraging a park's identity and legacy for marketing purposes. He also shared his experience of hosting themed weekend events to attract visitors to RV parks and discussed new initiatives like farmers' markets.

Sandy then discussed her successful attempts to encourage camping even in high heat by theming weekends, introducing activities like foam parties, and using a bundled payment model for activities. She also shared her insights on the potential of agritourism, drawing from her experiences with a park in central Florida. However, a humorous suggestion about hosting an "outrun the gator weekend" was advised against due to potential liability issues.

The chat concluded with the hosts expressing their gratitude for the active participation of the guests and a teaser for a future episode on glamping. The discussions were centered around various aspects of camping and RV resorts, with a focus on occupancy rates, consumer behavior, industry trends, and innovative solutions to existing challenges.

Sam Shapiro from Grounded adds his perspective as a startup founder insulated from these challenges due to the innovative nature of electric camper vans.The story of Grounded's formation and the impact of COVID-19 on driving innovation in the RV industry, particularly electric camper vans, are also discussed. 

The importance of available chassis options, charging infrastructure, and the leadership role of major companies is highlighted, with Shapiro expressing optimism about the future of electric RVs.

A shift in the conversation introduces Jason and Allison Tacaks, who discuss their passion for astrophotography and the importance of dark sky locations, thereby highlighting the growing interest in astrotourism. The conversation includes potential measures to combat light pollution and the role of campgrounds and manufacturers in promoting dark sky experiences.

Shane Devenish, Susan Carpenter, Eleonore Hamm, and Phil Ingrassia later discuss legislative efforts for the RV industry, emphasizing the necessity of advocacy and public-private partnerships for successful lobbying. They share their experiences in Washington D.C. and Ottawa, advocating for improved infrastructure, tackling taxation and tariff issues, and avoiding a proposed luxury tax on RVs.

The episode concludes with a lighter discussion on the advantages of RV travel, plans for upcoming holidays, and information about Ground's electric camper vans and Jason and Allison Tacaks' road trip adventures. Finally, the speaker's express gratitude and anticipation for the next episode.

Sean shares about the challenges and accomplishments he has experienced operating Boyd's Campground, a 60-year-old establishment. Keva, on the other hand, introduces her developing campground, Boheme Retreats, that houses vintage campers with a vision to establish an inclusive camping environment. She plans to expand the venture across multiple locations while preserving its unique ethos combining a retro aesthetic with diversity and inclusivity.

The conversation with Brian and the guests focuses on various aspects of the camping and RV business such as franchise flexibility, customer experience, branding, acquisition strategies, and customer retention. For instance, Brian appreciates KOA's franchise model that offers flexibility for innovation, while Sean from Four Points emphasizes the importance of delivering an engaging and memorable customer experience. Sean also speaks about their evolving acquisition strategy in response to changing economic conditions and market dynamics.

Further, the discussion explores the importance of creating unforgettable experiences for guests, with Sean crediting their staff for treating guests like family, leading to customer retention. The conversation also touches on the unique aspects of camping in Key West, Florida, despite it not being the tropical paradise as often perceived. Shaun explains how they have maximized the waterfront experience with activities like paddle boarding and wildlife viewing, amidst other local cultural influences.

An intriguing part of the dialogue revolves around a recent KOA report on the use of artificial intelligence (AI), particularly tools like Chat GPT, in planning camping trips. The group discusses the surprising statistic that 32% of campers, as compared to 7% of non-campers, are leveraging AI to research campgrounds and activities, seek reviews, and even construct their itineraries. The participants express concerns about AI potentially spreading outdated or inaccurate information but are optimistic about its effective utilization as the technology matures.

In line with this, the group delves into the improvements in AI, especially with advancements like GPT-4, that result in more accurate search outcomes. They anticipate this influencing industries such as camping and hospitality and forecast it to reshape user engagement. This development, though requiring consumer adaptation, prompts businesses to be prepared for the shift.

The podcast also discusses how AI can help novices in camping by serving as an information source, albeit they caution against relying on AI to compare specific campgrounds. They also recognize the potential of AI in enhancing the camping experience, particularly in speeding up the engagement with outdoor experiences.

The conversation winds down with Whitney indicating that more people are blending different travel types with camping, thereby shifting the focus for campground owners to sell experiences rather than just camping spots. The economic benefits that campers contribute to local economies are also underlined.

Finally, a key topic towards the end of the podcast revolves around the untapped potential of the glamping industry. Brian asserts that while camping and RV-ing have seen an increase in popularity, a considerable portion of the population remains unexposed to these experiences. He suggests that the glamping industry has room to grow and ponders ways to engage individuals who haven't yet considered camping as a holiday option.

Sean agrees with Brian, acknowledging that people are now more open to unique experiences beyond traditional hotel stays. He shares his company's initiatives to cater to this trend, like offering distinctive accommodations such as tiny homes and houseboats. The primary challenge, they all agree, is reaching potential customers who haven't shown interest in camping or outdoor activities so far.

Keva shares her strategy of leveraging social media to reach her audience, mainly New York city-dwellers. She partners with influencers who share their experiences at her campground, thereby showcasing its convenience and ease of access. Similarly, Scott Knepp proposes listing campsites on popular travel websites such as Airbnb and Expedia and recommends greater involvement in local tourism initiatives.

Brian concludes the episode with optimism about the untapped potential in the camping and glamping market, acknowledging that these activities may not appeal to everyone. However, he affirms that even if outdoor ventures constitute a small part of someone's travel experiences, the impact on the industry could be significant. Thus, the episode ends with a promising outlook for the future of the camping and glamping industry.

David Smith started the conversation by reintroducing Outside Capital, a financial investment management firm specializing in outdoor hospitality. Their portfolio ranges from glamping and campgrounds to nature-based hotels, and they provide financial backing for deals in the industry, also leading their own projects.

Dimphy discusses the inception of her campsite in Romania. She shares how the concept of glamping, relatively new in Romania, has gained popularity, particularly among Bucharest's city dwellers looking for weekend getaways. She observes that her campsite, strategically located near the capital, is experiencing increasing traction.

Annette of Rustic Rook Resort describes their establishment nestled 19 miles from Colorado's Great Sand Dunes National Park. The resort, which opened in 2020, offers 30 glamping tents, presenting breathtaking views of the dunes and surrounding mountains.

Irene Wood highlights the rising interest in the glamping industry as reflected in the increase in relevant articles and publications. She and David Smith concur with Brian's assertion that the glamping industry usually starts with small operators, gradually attracting more substantial investments.

Connor Schwab sees a maturation process unfolding in the RV and campground industry. He envisions a future where the sector becomes more institutionalized and integrates technology to match the hotel industry's sophistication, particularly regarding dynamic pricing, reservation systems, and marketing.

In the panel discussion, Annette delves into the story of Rustic Rook Resort. She and her husband noticed a high demand for campgrounds in Colorado and, utilizing their construction background, constructed their glamping site, opening its doors in 2020. Despite observing significant interest in the camping industry, she warns that it's not a get-rich-quick scheme due to the immense work and stress involved in managing such a venture.

The panelists agree that the future of the glamping industry is promising. Irene Wood remarks that travel patterns changed after Covid-19, and brands who've established a lifestyle brand rather than merely providing accommodation stand a better chance at success. She also cautions about an increasing number of brokers looking to offload struggling glamping operations, suggesting potential threats to the industry.

The panel also navigates through the economic challenges that businesses face, including rising costs and aggressive competition. They observe some struggling businesses that did not anticipate these challenges in their initial project costs. To stay competitive, these businesses lower their pricing, which could lead to potential washouts. Meanwhile, some businesses like RV parks are thriving and expanding their services, showing resilience in the changing economic climate.

The group then discusses Dimphy's business in Romania. Dimphy finds her business performing well, given the extended operating season. She highlights the role nationality plays in her campsite's reputation, with positive reviews from German guests leading to an influx of other European visitors. However, she also outlines several challenges, including securing flat spaces for RV parking, establishing a reliable water supply, and dealing with local economic and inflationary issues.

The participants then delve into the real estate aspect, led by David. He discusses the complexities of the current real estate market, citing increased interest rates and floating rate loans as major obstacles. He notices that various sectors, including multifamily apartment buildings and the hotel industry, are being affected. Despite the difficulties, David emphasizes the importance of resilience and building successful businesses to withstand regular business cycles and exceptional situations.

Annette shares her insights on the trials of running a hospitality business, going beyond the allure of the"dream" phase and into the reality of daily challenges. Irene Wood humorously suggests a support group for owner-operators in hospitality to cope with unpredictable challenges.

The group also discusses market saturation in the glamping industry, with Connor expressing concerns about the rapid increase of glamping resorts. Annette suggests engaging with local planning commissions to gather occupancy data from all campgrounds, which could help evaluate if the market can sustain new businesses. The main objective is to foster a sustainable business environment and prevent a saturation leading to widespread failures.

They also ponder on various factors influencing market saturation, such as effective marketing and managing customer expectations. Despite acknowledging few nearing saturation markets, they argue it's not only about saturation but also about the appropriateness of businesses to their markets. They also discuss the concept of opportunity costs in outdoor hospitality businesses, which often do not run full seasons due to factors like zoning regulations.

In conclusion, David Smith states that while market saturation is a concern, businesses should not solely rely on it. He underscores the importance of offering a unique and differentiated glamping experience.

The conversation starts with the campground maps and the efficacy of their surrounding advertisements. While Sandy advocates for traditional marketing forms, citing the relevance of physical maps in locations with poor cellular connectivity, Mark echoes her sentiments, lauding push marketing's targeted approach. Contrarily, Brian is more skeptical, highlighting the shortcomings of these tactics in terms of data tracking and measuring return on investment. Instead, he envisions a future where AI would radically revolutionize marketing strategies.

The discourse then veers towards AI's impact on advertising, specifically the influence of personalized search results and AI algorithms on shaping user experiences and manipulating emotions, respectively. Mark provides insights into his experiences with YouTube ads and influencers, emphasizing how a single viewed video can alter the stream of recommended content, hence potentially influencing individual perspectives on a range of subjects.

Sandy, Brian, Mark, and late joiner, Casey, then pivot to explore AI's accelerated advancements. Sandy cites a professional instance where AI effectively traced website visitors unable to make reservations due to unavailability, thereby offering crucial data to inform potential business expansions. 

Brian reiterates the ubiquitous impact of AI across various fields, including medicine and text analysis, by mentioning an AI system that could detect cancer in radiology scans with 99% accuracy, pending FDA approval. Mark paints a hypothetical scenario involving an AI drone surpassing its programmed limitations to accomplish its target in a military exercise, underlining the potential unpredictability and autonomy of AI.

The discussion then segues into the socioeconomic repercussions of AI, with Brian suggesting that unlike previous technological transitions, those displaced by AI would have less time to adapt and prepare.

Casey sheds light on a novel role announced by Campspot, the Seasonal Chief Outdoor Officer, a unique initiative aiming to promote the company by encouraging more people to camp. Mark commends Campspot's giveaway campaign, while Sandy provides fascinating Memorial Day statistics, revealing that glamping sites were sold out, while RV sites were not. Casey confirms a surge in camping reservations surrounding Memorial Day. Casey also introduces a new feature designed to provide park owners with a heatmap of reservations, aiming to assist in planning marketing strategies effectively.

Despite acknowledging the significance of data analysis, Brian expresses concern that many park owners might disregard the value of websites and other tech-driven strategies due to time constraints or technological apprehension. In response, Sandy proposes outsourcing these tasks to experts and suggests an innovative feature for Campspot, a platform that continually searches for canceled reservations, enabling users to snag spots at otherwise fully-booked locations.

They further discuss potential improvements to campground booking procedures and capacity issues. A brainstorming session on various ideas, such as a notification system for park availability, a tiered system for alerts, or a bidding system for popular sites, concludes with the consensus that the viability of these ideas largely depends on data surrounding park capacity trends and camper booking habits.

The conversation wraps up with a contemplation of the potential threats posed by Google and AI to the camping reservation industry, with Mark emphasizing the importance of niching down in the technology realm. Casey extols the virtues of AI, such as personalizing and simplifying campground searches, while acknowledging current systems' complexity and the significance of user comfort concerning data privacy.

Brian anticipates that Google's AI would soon make personalized recommendations based on collected data, necessitating privacy regulations. Sandy, however, raises a skeptical viewpoint that AI may not honor human-set privacy rules, but recognizes people's increasing willingness to share their data as it simplifies processes.

Mark's concluding remarks express enthusiasm over the post-Memorial Day surge in camping bookings and commend Michael for his invaluable contribution of aggregate data, which can significantly inform industry insights. Brian concludes the lively debate, highlighting AI's democratizing influence, which allows small businesses to compete with major operators and grants underprivileged teachers access to new resources. In this wide-ranging conversation, the group not only underscores the transformative potential of AI and data analysis

The conversation concludes with Mark reflecting optimistically on the uptick in camping reservations following Memorial Day and commending Michael for contributing valuable industry data insights. Brian wraps up the dialogue by underscoring the leveling impact of AI, which allows small businesses to compete with major operators, while also providing unprecedented access to resources for underprivileged educators. Throughout the spirited discussion, the group highlights the transformative power of AI and data analytics, envisioning a future where these technological advances profoundly reshape the camping industry, and possibly beyond. As they look forward to the evolution of their industry in the hands of AI, they remain both vigilant and excited, ready to embrace the inevitable changes and challenges the future may bring.

Brian introduced the session by discussing the universal aspect of "glamping" and how it varies based on individual experiences and expectations. He also emphasized the historical experiences of soldiers and the potential influence on their perception of living conditions. He ends by discussing the rise of RVing, suggesting that the industry could benefit from marketing strategies emphasizing the ease and diversity of camping experiences.

Alyssa Ravasio, explained the company's mission to increase access to beautiful private lands for camping. She introduces their new iPhone app and collaboration with national and state parks. Alyssa shares her personal camping experiences and advocates for diverse and affordable camping options. She emphasized the lack of a universal definition for "glamping," leading to different expectations among campers. Alyssa also shared the benefits of spending time outdoors, backed by scientific research, and outlined Hipcamp's aim to simplify the process of finding campsites by partnering with property management systems. She then delves into the unique offerings of Hipcamp and its integration with various property management systems, stressing the significance of glamping spaces and their evolution over the years. Lastly, Alyssa advocates for the inclusivity of all forms of outdoor accommodation in camping.

David Miyako, acknowledged the varying quality of national park campgrounds across the U.S and his role in addressing these issues. He revealed plans to improve the recreational.gov platform for campers and indicated that the National Park Service is open to adding glamping units within parks, though the focus currently lies on basic infrastructure improvements. David highlighted the "Park Rx" initiative, encouraging people to use parks for mental and physical healing, and the challenges faced in maintaining facilities due to funding issues.

Jamie Lee talked about her transition to campground ownership amidst the Covid pandemic. Jamie also shared about the potential of working with platforms like Hipcamp, which could bring new traffic to her site. She also shared her observations on the positive impact of camping on mental health and her interest in unique accommodation ideas like converted school buses, shipping containers, and the tiny home movement. She concluded by stressing the importance of easy camping solutions for those new to camping or those with limited preparation time.

Lastly, Joshua Turner mentioned the leasing of a location in a Provincial Park to offer a separate glamping experience within park amenities. Joshua revealed his plans for a new glamping resort with geodesic domes ready for visitors by mid-July, along with unique shelter ideas for the future.

Overall, the episode offered insightful perspectives on the ever-evolving camping and outdoor recreation industry. The discussion spans across an array of topics, from the definition and popularity of glamping, the challenges and rewards of running a campground, the significance of investing in public lands, the impact of outdoor activities on mental health, to the rise of RVing and strategies to cater to this trend.

The conversations underscored the industry's efforts to provide a range of camping experiences, to adapt to changing camper preferences and to ensure accessibility and sustainability of outdoor recreation for all. By addressing these themes, the discussion highlighted the necessity of flexibility, creativity, and forward-thinking in navigating the future of the camping industry.

Sascha Ohler from Tyler Technologies, the largest provider of technology to the public sector in North America, shared insights into their offerings. With over 40,000 implementations, Tyler Technologies focuses on providing information to campers before they arrive at their destination.

Ohler also mentioned offering a 360-degree view of RV parking spaces and has even developed an online booking system for Nevada State Park. Tyler Technologies is also exploring opportunities in the private sector. They are also exploring other ways to be more creative in the technology that they offer. Ohler emphasized that technology can either enable or hinder solutions, and it is crucial for everyone in the ecosystem to collaborate and ensure a better experience for visitors.

Ashley Bontrager Lehman from Ember RV, a newcomer in the industry since winter 2021, discussed their unique approach to camping. Recognizing that many RVers want to extend their vacations off-grid and off-road, Ember RV specializes in innovative and evolving designs. Lehman's family has a deep-rooted history in the RV industry, with her grandparents founding Jayco in 1968. 

Ember RV places a strong emphasis on their internal culture, aiming to create a cohesive team where everyone feels valued. They prioritize research and data analysis, using numbers to drive decision-making. Lehman also shared details about their new models, featuring large tank sizes and solar panels. The touring edition caters to customers who value their products and are willing to invest in quality. Ashley also mentioned that iIt is essential to narrow down the type of RV, especially for first-time owners, although AI can assist in this process, manufacturers must ultimately deliver on their promises.

Shane Devenish  highlighted the increasing involvement of campers and operators in the industry. Campsites are now full year-round, and camping and RVing have gained significant popularity. Devenish stressed that consumers are actively conducting their own research, seeking transparency regarding campground availability—an issue that needs to be addressed.

Eleonore Hamm shared her excitement about Canadian RV and Camping Week, a celebration marking the start of the camping season, sponsored by CCRV. One common concern among customers is where they will go if a campsite or RV site is already full, indicating the importance of addressing availability issues.

Overall, the episode shed light on the efforts of various stakeholders in the camping industry, from technology providers to manufacturers and operators. The discussions emphasized the need for collaboration, data-driven decision-making, employee appreciation, and transparency to ensure a better camping experience for all.

During their summer travels to outdoor spaces like Zion, Bryce, and the Grand Canyon, John noticed that many visitors lacked access to food. This inspired the idea of providing meals to these outdoor enthusiasts and exploring the potential market in this sector.

As the pandemic continued, John started consulting and received inquiries from colleagues in smaller towns with glamping and destination hospitality models. This proximity to such locations led John to focus their consulting efforts on the glamping and destination hospitality sector. While they still worked with restaurants, they saw significant growth opportunities in these areas.

John highlighted three areas of service they offer in the camping and outdoor hospitality industry: retail, third-party origination or offset origination, and full-service operation. The retail model involves collaborating with larger-scale campgrounds near urban areas to develop high-end retail operations and food and beverage offerings. The third-party origination model works with chefs or catering companies to offer pre-ordered meals on-site, enhancing the guest experience with unique and high-quality options. The full-service operation model is like having a restaurant at a campground location and can be accommodated within existing facilities.

John emphasized that the effectiveness of these models depends on the campground's location, offerings, and target clientele. They also discussed the profitability of food and beverage services, suggesting a focus on high-end dinner programs and grab-and-go options for breakfast and lunch to optimize efficiency. Retail models typically account for about 5-10% of the average daily rate (ADR) in accommodation spending, while full-service models can reach 20-30% of ADR.

During the discussion, Nate Thompson of KCN Campgrounds shared their approach, focusing more on retail and packaged food services rather than full-service restaurants. Nate expressed his interest in understanding how to assess a park's location, guest profile, and existing infrastructure to determine the appropriate level of food service options.

Nate also raised the paradox of remote locations relying heavily on food services due to limited access to nearby towns, sparking a discussion on the dilemma faced by such areas.

Darvin Zurfluh of Pinnacle Lifestyles shared their experience of purchasing and renovating a campground property in Alberta. Darvin emphasized their focus on world-class destinations along the Trans-Canada Highway, particularly near major cities like Calgary and Vancouver. Darvin mentioned their plans for a new campground in Golden, featuring glamping, RV sites, and cabins, as well as highlighting the winter attractions in areas like Revelstoke.

Robert Lindsay Thompson, Camp Director at Greeter Falls Campground in Tennessee, discussed their successful campground located between Nashville and Chattanooga. Despite limited amenities in the nearby town, the campground consistently attracts outdoor enthusiasts and is fully booked.  Robert shared that he is considering adding a food truck or similar service for campers.

Joe Duemig, founder of App My Community, shared their goal of helping people easily find and access activities during their camping trips. They aim to address the issue of missed opportunities due to difficulties in locating activities on maps or using damaged paper maps. Joe emphasized that their intention is not to encourage constant phone use but to provide convenient access to information.

The episode  provided valuable knowledge on optimizing food and beverage services, assessing campground locations and guest profiles, and leveraging technology to enhance the camping experience. With these insights, industry professionals can explore innovative approaches to meet the evolving demands of outdoor enthusiasts, create memorable experiences, and contribute to the growth of the outdoor hospitality sector.

Adding to the insightful conversation, John and Tamika Roames, co-founders of Evolution Glamping, shared their expertise in the mobile glamping business. They emphasized their commitment to providing seamless and comfortable outdoor experiences for their customers. 

Drawing from their background in the army, they discussed their passion for encouraging people to embrace the great outdoors. The conversation delved into the efficient setup and breakdown process of their glamping accommodations, specifically their bell tents.

Moreover, John also shared that one of the key challenges they face in their business is effectively spreading awareness and educating people about the concept of mobile glamping or pop-up glamping.

On the other hand, The Fields of Michigan Founder and CEO Irene Wood offered a valuable marketing strategy to address the challenge of promoting their glamping business. Her suggestion involves leveraging visitor bureaus or business centers during non-operating hours to create a pop-up glamping experience. This innovative approach allows them to showcase their business to local establishments such as restaurants, hotels, and event venues. By collaborating with these businesses, Irene emphasizes the opportunity to demonstrate the potential revenue benefits that glamping can bring. She proposes a revenue-sharing model for a trial period, ensuring a mutually beneficial arrangement for all parties involved.

In addition to marketing, Irene touches upon the scalability of their business. She mentions the current number of tents they have and considers the possibility of expanding their operations. This expansion could involve hiring additional staff or even exploring the option of franchising their business and partnering with a rental company. 

Glamping Association Founder Ruben Martinez emphasized the importance of effectively using weekdays and resources in various types of glamping setups. He highlighted the significance of capitalizing on slower days like Mondays, Tuesdays, and Wednesdays to gain a competitive advantage. By leveraging these underutilized periods, businesses can greatly increase their revenue and overall success. Ruben also acknowledged the seasonal nature of the industry and stressed the need to maximize income potential by renting out accommodations throughout the entire week. Successfully navigating this challenge allows businesses to overcome the obstacles of seasonality and limited rental opportunities, giving them a significant edge in the market.

RV Resort Design Lead Zach Stoltenberg suggested exploring opportunities in concerts and live music events as a strategic approach. Zach said that instead of focusing on individual rentals on off-days, they should consider targeting larger events where they can deploy a significant number of tents for a few days. By capitalizing on the trend of selling experiences alongside concert tickets, they can offer VIP packages that include preferential staging areas, access to open bars, and accommodations for attendees. Zach acknowledged the intensive work required for these events but highlights the potential for substantial earnings in a short period. Furthermore, he recommended researching nearby amphitheaters, live music venues, or outdoor concert venues to tap into this market.

Moreover, Sage Outdoor Advisory Vice President for Outdoor Hospitality Connor Schwab shared that according to data saunas and hot tubs have a significant impact on a hotel's average daily rate (ADR), ranking second only to bathroom and food and beverage services. Adding these amenities can increase ADR by 10 to 25 percent, depending on whether they are private or shared. For instance, including a private sauna in a glamping unit could potentially generate an additional $20 per booking. However, it is important to consider the cost of the sauna in relation to the time it takes to recover the investment, typically ranging from two to three years, while the sauna itself can last for ten years. Saunas and hot tubs are highly sought-after amenities by guests, alongside private bathrooms and food and beverage services.

In addition, the discussion touched upon changes in manufacturing and customer service dynamics. Manufacturers are urged to prioritize customer service in the current market. The industry is seen as stabilizing and transitioning to a new phase of slower but steady performance, considering the impact of interest rate increases on development speed. The glamping industry is compared to a growing child, moving from an adventurous to a stable and mature phase. Challenges faced by smaller operators, such as high interest rates and competition from national brands, are addressed. The speaker suggests repurposing unused sites for alternative uses and offers solutions to adapt to the evolving industry.

The episode also highlighted the benefits of larger, well-funded groups in the accommodations industry, emphasizing the importance of capital, experience, and a capable team for successful project development. It was noted that external professionals such as marketing agencies and consultants are valuable resources. The industry's focus on quality rather than quick and cheap solutions was also discussed, emphasizing the significance of providing a unique guest experience to stand out in the glamping industry.

Casey Cochran, the VP of Business Development at Campspot Software, highlighted the importance of introducing different age groups to outdoor hospitality, especially since many people below 55 years old are exploring their options.

Cochran also noted that the camping season is in full swing, and he shared how his company created a heatmap to track where people are coming from to help parks. Moreover, he highlighted that their marketing strategy focuses on creating more camper nights and providing an intriguing aspect to their services.

Scott Foos, CEO & Owner of Horizon Outdoor Hospitality, discussed how the pandemic has led to an increase in camping as people explore outdoor activities. He also noted that the emergence of Gen Z is the fastest-growing demographic in camping and understanding their needs and preferences is crucial for the industry.

Foos emphasized the importance of connecting emotionally with guests and making operations more efficient to reduce costs. He mentioned that despite the recent shift in consumer optimism, the industry is in for a rollercoaster year in 2023.

Sandy Ellingson, an RV Industry Consultant, mentioned that 70% of people who travel for business or pleasure stay in some kind of RV park. She also raised the problem of the difficulty in booking due to the short booking window. 

Mark Koep, Founder & CEO of CampgroundViews.com, noted the increase in camping and the continuous trend of people searching for campsites. He also mentioned that the closure of national park campgrounds due to remodeling and weather conditions could impact private campgrounds.

Mike Harrison from CRR Lifestyle has suggested that resorts and campgrounds should provide amenities that cater to people of all ages. He has emphasized the need for these parks and resorts to continually evolve and establish careful guidelines, particularly when it comes to children's safety. Additionally, he has stressed the significance of regularly monitoring indicators like oil consumption and finding ways to improve business efficiency without compromising the customer experience.

Finally, Christine Taylor of the Towne Law Firm highlighted the importance of being inclusive in advertising and not discriminating against any specific group or demographic. She emphasized the need to write down and enforce rules to create a positive experience for everyone. Overall, the guests emphasized the importance of operational efficiency, using technology to improve the customer experience, and understanding the needs of different age groups and demographics.

Brian and Susan went on to discuss the various applications of ChatGPT, emphasizing that it can be used for a wide range of things such as outdoor hospitality and recreation business strategies, as well as in law firms. They highlighted how ChatGPT can help users save time and streamline their processes

Susan described ChatGPT as a revolutionary tool, but one that still needs fact-checking. Brian agreed, reminding users to be responsible and fact-check the information provided. They also discussed how people who use ChatGPT can move faster than anyone else and how it could potentially help lessen the need for mobile applications, such as apps for online shopping and booking, by directly sending personalized requests.

Moreover, Susan reflected on how far humans have come, with kids nowadays having constant companions to help them with everyday living and to be more critical by focusing on effectively implementing ideas. They discussed the potential for ChatGPT to make institutions such as hospitals and government agencies more efficient in their processes.

Brian and Susan also touched on the topic of AI-powered search engines, particularly the new Bing search engine. They discussed the benefits of AI-powered tools such as ChatGPT and how they can help users in various industries. They reflected on the potential for AI-powered search engines to improve efficiency in research and information gathering.

The conversation also touched on the limitations of ChatGPT and other AI language models, particularly in the area of fact-checking. While ChatGPT can generate a large amount of content quickly, users must still fact-check the information provided. Susan reminded listeners that the responsibility of fact-checking ultimately falls on the user, even when using advanced AI tools. Brian and Susan wrapped up the conversation by agreeing that it is crucial for people to acknowledge that AI is here and that we must learn how to properly utilize it. 

On the other hand, Ali and Eric Rasmussen, Co-Founders of Spacious Skies Campgrounds, talked about their husband-and-wife team dynamics. Eric focused on acquisition, capital markets, and asset management, while Ali focused on operations, running the campground, brand development, and marketing. The couple started their business from scratch and now focusing on perfecting their business process.

Travis John, Founder of CamperDAO, discussed how they aimed to democratize the ability to vote and make decisions using blockchain technology. CamperDAO is a community-driven project that aims to organize modern millennial campers through communication and committees to organize businesses. The goal is to crowd-fund 10,000 fellow RVers to buy their first campground.

Nate Thompson, Founder of KCN Campground, shared their model of upgrading underutilized campgrounds and the usage of automated text messaging for guests. He also mentioned the importance of having a consumer-focused website and his insights on the use of AI in sending messages and recommendations to guests.

Overall, the podcast provided valuable insights into the camping and outdoor industry. From brand building to automation and the use of innovative technologies such as blockchain and AI, the founders shared a wealth of knowledge and experience that is sure to benefit anyone interested in the industry.

This week’s panel included recurring guest and Founder of the American Glamping Association, Ruben Martinez, as well as special guests the owner of Creekside RNR Glamping, Angele Miller, and the owner of The Destination Glamping Resort, Skip Courtney, who shared their insights and experiences, offering valuable perspectives on the glamping industry. 

The conversation centered around the challenges and opportunities faced by glamping businesses in the context of the Covid-19 pandemic, shifting guest expectations, and the importance of adaptability.

Angele Miller discussed her strategy to enhance guest experiences by partnering with local farms and companies. 

Miller's resort offers luxurious dome structures and unique mirror cabins, providing memorable experiences like llama hiking and Nordic Spa retreats. To ensure clear communication with guests, Miller introduced premium amenities such as custom soaps and organic olive oil to align with their expectations.

Skip Courtney entered the glamping business after attending a conference in Denver and embracing the safari tent concept. Courtney's resort features luxurious amenities, and he built a stage for live music to further enhance the guest experience. 

He noted that the majority of his business comes from within a 150-mile radius, suggesting that utilizing booking channels like VRBO or Airbnb may attract more distant guests.

The participants also discussed the importance of adaptability in the glamping market due to the changing environment and increasing competition. Instead of relying solely on high prices, they emphasized the need to focus on building a sustainable brand that offers unique experiences for guests. 

The conversation also touched upon finding the right pricing strategy, with Courtney sharing his experience of incrementally increasing rates to find the optimal price point for his market.

Looking ahead, the panelists predicted an increase in demand for outdoor experiences and glamping as more people seek to disconnect from their daily lives and reconnect with nature. They expect the wellness aspect of glamping to grow, with more people viewing these adventures as opportunities for relaxation and healing. 

The group anticipates a rise in unique experiences and partnerships between glamping businesses and other sectors of the hospitality industry.

The participants underscored the importance of taking a step back to assess and adjust to changing market conditions. They emphasized the impact of small details, such as well-made beds and fresh flowers, on guests' experiences and word-of-mouth marketing. 

The episode provided valuable insights into the glamping industry, highlighting the need for adaptability, marketing adjustments, and enhanced guest experiences. 

As the market continues to evolve, glamping resort owners must innovate and partner with local businesses to provide unique offerings that cater to the ever-changing expectations of their guests.

Mike began the discussion by sharing insights on CRR's third-party management service, which focuses on experiential hospitality and revenue enhancement through data and analytics. He highlighted that their service is unique as their primary objective is to drive owner profit, NOI, and asset value by concentrating on revenue enhancement through various means such as marketing, experiences, activities, and ancillary services.

Christine provided valuable insights into employment law, emphasizing the importance of having clear policies and procedures in place to ensure physical and emotional safety in the workplace, prevent harassment and discrimination, and minimize legal liability. Brian and Mike also discussed the challenges of operations in the camping industry and how it can impact employee satisfaction.

The conversation then shifted to AI technology and its potential in various industries, including the hospitality industry. They discussed a VR resort that can't be insured, AI-generated videos, and their AI chatbot for customer service. The speakers also touched on potential legal issues with the chatbot and the need for proper terms and conditions.

As the episode concluded, Brian and Christine discussed the impact of AI on various industries, including law and outdoor hospitality. They talked about how AI can help speed up processes, increase efficiency, and improve customer service. The conversation ended with a discussion about the ChatGPT plugin and how it can be used to connect different apps and automate tasks, such as booking reservations and ordering food.

Overall, the discussion was rich in insights and perspectives, providing valuable information for anyone interested in the outdoor hospitality industry, employment law, and AI technology. The hosts and recurring guests all expressed their excitement about the possibilities of AI and encouraged others to embrace it while also acknowledging potential legal and ethical issues that may arise.

This week’s show featured a panel of entrepreneurs from the outdoor recreation industry, including Kay Rodriguez from Outerly, Chandler Cooper from SkillAbove, and Mike and Melissa Crowe from Mitten Getaways Glamping.

Kay Rodriguez, founder and CEO of Outerly, shared her company's mission to help people connect with nature and each other, particularly in underutilized spaces within cities.

"75% of people would go outside more frequently if they could easily find someone else to go with," she said.

She said that Outerly addresses this need by offering a platform for users to find outdoor activities and connect with like-minded individuals.

Chandler, the founder of SkillAbove, discussed the various tools and consumer products his company has developed to improve the RV experience. Among their innovations is a device that overrides slide-out mechanisms when they get stuck, allowing RV owners to continue their journey.

Chandler highlighted that some manufacturers have started to switch to better slide-out mechanisms due to the increase in problems related to them. He also revealed that RvTesters is working on a new slide mechanism to improve RV quality.

Mike and Melissa Crowe, founders of Mitten Getaway's Glamping Company, shared their vision for a year-round glamping resort in Michigan. The resort will feature diverse accommodations and on-site activities, with a focus on meeting specific property criteria such as having a water feature, being secluded, and offering space for on-site activities.

The discussion also touched on the integration of technology in the outdoor recreation industry, such as artificial intelligence (AI) for diagnostics and maintenance in RVs.

Chandler acknowledged the potential for this technology but emphasized that the RV industry would need to adopt a more unified approach to system communication and diagnostic access, similar to the automotive industry, for this to be feasible.

The conversation also explored the possibility of collaboration between the RV rental marketplace Outdoorsy and SkillAbove to offer a "rescue package" for users who rent RVs and may need assistance with maintenance or repairs.

This partnership could provide an added layer of support for those venturing into the great outdoors.

As people increasingly seek connections with nature and others in the wake of the pandemic, businesses like Outerly, SkillAbove RvTesters, and Mitten Getaways Glamping are poised to lead the way in transforming the outdoor recreation experience.

With new technologies and innovative approaches, the future of outdoor adventure promises to be more accessible, enjoyable, and connected than ever before.

The conversation began with Zagami and DiPietro sharing their experiences in RVing in New England and discussing their Camper Report Show, an industry resource that covers news from the corporate side to campers. DiPietro mentioned that enthusiasm at RV shows is high, and there is a noticeable diversity in demographics among attendees.

Zagami shared that dealers are reporting strong sales despite fewer people attending the shows, indicating that those who do come are making purchases. Susan Carpenter echoed the sentiment, pointing out the increasing diversity among people from different walks of life and backgrounds at the shows and campgrounds. The experts also discussed the importance of inclusivity in the industry.

The panelists emphasized the unique and magical quality of the camping community, highlighting that there are no barriers in a campground, and everyone is equal in the great outdoors. The social aspect of camping and the sense of community that it fosters are also key elements in its appeal.

In terms of innovation, the discussion turned to why campgrounds aren't starting RV service centers and the relationship between dealers and campground owners. As the market evolves and demographics change, the experts consider the question of how campground owners can differentiate themselves to stay competitive.

The discussion provided valuable insights into the current state and future trends of the RV industry and the Outdoor Hospitality Industry. The focus on diversity, inclusivity, and community, along with the need for innovation and differentiation, will likely shape the industry's direction in the years to come.

The episode, sponsored by Firefly Reservations, featured recurring guests Joe Duemig of App My Community and Scott Knepp of IVEE Group, alongside special guests Thomas Bales and Jake Schmitz, co-founders of Lagos Collective and owners of Swan Lake Resort & Campground.

Host Brian Searl led the discussion with Tom and Jake from Lagos Collective, a group of five young entrepreneurs who unexpectedly found themselves in the campground business after initially planning to build a workshop and cabins on a private plot of land in Minnesota. 

Instead, they purchased Swan Lake Resort and Campground, embracing the challenge of honoring the existing culture and expectations of long-time guests while adapting their original vision to run the campground effectively.

The group candidly shared their journey, emphasizing the importance of due diligence when purchasing a campground, as well as meeting code and regulations to avoid future problems. 

Scott Knepp advised potential campground buyers to pay the right people to do the right things, as expertise is invaluable during the acquisition process.

Reflecting on their growth as campground owners, Tom and Jake expressed their gratitude for the tight-knit community of resort owners and the wealth of resources available. 

Joe Duemig highlighted the value of vendors in providing information and training for their products. At the same time, Scott Knepp stressed the benefits of being part of a portfolio with a third-party manager for access to a shared knowledge base and weekly management calls.

The panel also touched upon the role of technology in the outdoor hospitality industry, particularly the potential benefits and challenges of artificial intelligence. 

While AI can create high-quality content and help users navigate complex systems more easily, the panel acknowledged the potential dangers of AI, such as the spread of fake news or misinformation. The group also explored the evolving landscape of SEO and how it may change over time.

Lastly, the podcast introduced a new initiative called MC Masterclass, aimed at providing free courses and resources for campground owners and operators. This highlights the growing interest in using audio formats like podcasts to share information and learn from industry peers.

With a focus on networking, relationship-building, and technology as a tool to enhance the guest experience, the panel on MC Fireside Chats offered valuable insights for both new and seasoned campground owners.

In this week’s glamping episode, we are joined by Ruben Martinez, Founder of Glamping Hub and the American Glamping Association, and Zach Stoltenberg, Glamping and RV Resort Design Leader, as well as two special guests - Alessandro van de Loo, board member of Vacanze col Coure, and Jim Haughton, general manager of NovaDome.

Together, they share their unique perspectives on the challenges faced by glamping operators, the need for innovation and adaptation, and the importance of creating unique customer experiences. From insights into the Italian and Dutch glamping markets to designing and constructing dome-shelter-type glamping accommodations, this episode covers it all.

So, sit back, relax, and join us as we dive into the world of glamping on MC Fireside Chats.

The experts discussed various aspects of the glamping industry, including innovations and adaptations to different seasons to expand the market, and the push towards all-season glamping accommodations. They also talked about the challenges of catering to different seasons and diversifying offerings to open up new activities and possibilities.

Alessandro van de Loo shared his insights on the Italian and Dutch glamping markets. He shared the challenges of operating a family-friendly resort geared towards school holidays and how they utilized focusing on food, beverage, and outdoor wellness during off-seasons to provide a unique customer experience.

Jim Haughton highlighted the durability and low maintenance of the fiber-glass shelter dome accommodations by NovaDome, which are designed to withstand all seasons, making them an excellent investment for glamping operators.

Ruben Martinez talked about the evolution of the glamping industry over the last decade and the importance of mature conversations and exit strategies. Zach Stoltenberg emphasized the growing importance of authenticity in the guest experience.

Overall, the show provided valuable insights into the challenges faced by glamping operators, the need for innovation and adaptation, and the importance of creating unique customer experiences.

The panel that joined the discussion included Christine Taylor of Towne Law Firm, Founder & CEO of CampgroundViews.com Mark Koep, Mike Harrison from CRR Lifestyle, and RV Industry Consultant Sandy Ellingson.

Taylor discussed using artificial intelligence (AI) in the legal profession. She noted that law firms are increasingly using AI to create initial drafts and save money, making lawyers who use AI more efficient.

While AI has not replaced lawyers, it is helping to make legal services more accessible, which is crucial since the economic barrier often keeps people out of the legal services market.

Taylor also discussed legal issues affecting campgrounds, such as the rise in employment lawsuits due to the changing employee-employer relations since 2020. She stressed that campgrounds need to clean up their employment relationships to avoid future lawsuits.

She also noted that campers abandoning their camping units on campgrounds is on the rise, and it is more difficult to remove these campers legally than one would think. She stated that these issues are somewhat responsive to the economy's shifts in recent years.

The discussion also revolved around the hospitality industry's changing dynamics concerning employment law and how it affects business owners was the central topic of conversation.

Taylor emphasized that having an attorney on retainer is critical to mitigate risks and comply with state laws. She recommended that business owners focus on their strengths and weaknesses and outsource areas where they need to be more knowledgeable and comfortable.

Harrison added that employees have become more assertive and less tolerant, making risk mitigation crucial. He also highlighted the importance of culture in treating people right, which will help forestall lawsuits.

Koep stressed that the employment law for work campers has materially changed and that business owners should hire professional services to assess their situation and have a plan going forward.

The group discussed how smaller campground owners without big staff and resources can adjust their finances or rates to hire people instead of using them as work campers. It is recommended to hire someone to analyze the line items, understand where the income and expenses are going, and do the math.

The group also talked about the importance of controlling utility expenses and increasing revenue to offset costs.

Harrison said they are offering third-party management services to help improve marketing, bottom line, reputation management, employee protection, and risk reduction for parks.

The group also talked about upcoming trade shows in different states and Mark will be attending the Escapade Rally in Tucson and California event outside Sacramento, where he will be moderating a software panel featuring major companies like Campspot, Firefly, Newbook, CampLife, ResNexus, and XIS.

The conversation then shifted to the need for associations to evolve and adapt to the changing times in the outdoor hospitality industry. The group acknowledged the challenges of getting people to attend conferences and the importance of reaching out to new players in the industry who may need to be made aware of the value of associations.

They also discussed the role of technology and AI in the industry and the need for associations to embrace change and not shy away from it.

The conversation ended with the group discussing a trade show that was well attended but poorly planned, with vendors feeling like they needed to get the attention they had hoped for.

They discussed the high freight cost for vendors and how it can affect their return on investment. They also talked about the importance of collaboration and thinking outside the box to provide value for sponsors and attendees, using examples from successful events.

Host Brian Searl was joined by recurring guests Mike Harrison from CRR Lifestyle and Joe Duemig of App My Community, as well as special guests New Jersey Campground Owners and Outdoor Lodging Association Executive Director Joann Delvescio and Harvest Host CEO Joel Holland.

The group opened the discussion around the Mid-Atlantic Conference for Campground Owners, an opportunity to for networking and learning for the park owners and key players in the industry. It will be held in Orlando, Florida, this February 27 to March 1.

They shared their experiences attending trade shows and emphasized the importance of networking with campground owners and offering value through products and services.

They also discussed upcoming conferences in the spring, including the Ohio Ocus, the Northeast Camping Association, the Waco Association of Campground Owners camp Michigan, and the California Outdoor Hospitality Association.

The Mid-Atlantic Conference provides an opportunity for the industry to come together and learn from each other. It offers an early bird special registration offer of $250, which includes 10 sessions, lunch, and dinner on Monday and Tuesday.

Joel Holland also talked about his latest project, the Campers Card, a free marketing program for campgrounds that provides RV campers with discounts and perks.

The program does not require any special software, contracts, or fees for campgrounds to join, and the team is developing a new website that will launch with the product in April.

They aim to address the challenge of RV travel discovery by investing in product development and marketing to attract RVers to the program.

The group discussed the challenges of balancing marketing and spamming customers and the importance of offering perks and discounts tailored to individual campgrounds.

They also discussed the changing trends in the camping industry, with people having higher disposable incomes and looking for a wider range of amenities.

The conversation concluded with Joann sharing information about her camping and RV show and encouraging individuals to attend.

Overall, the podcast highlights the need for flexibility and understanding the needs of both RVers and campground owners to make the camping and RV industry successful.

The discussion also emphasized the importance of networking and learning opportunities offered through trade shows and conferences.

Glamping has been growing in popularity in recent years and has undergone a significant transformation in the UK. The industry is a diverse and flexible alternative form of accommodation, providing a unique experience for guests and the opportunity for landowners to diversify their land. 

Kate Morel, Founder & Creative Director of Morel Company, shared her excitement about the future of the UK’s glamping industry. She talked about the need for solid design concepts and the challenge of rising material costs and the value of land. Despite these challenges, Morel is confident that glamping offers a more immersive experience for guests.

Ruben Martinez, Founder of Glamping Hub and the American Glamping Association, talked about the entrepreneur spirit and the challenges of labor and planning. He emphasized the unpredictability of location and how it affects both labor and planning, highlighting the struggle that glamping entrepreneurs face.

Whitney Scott, COO of Terramor Outdoor Resort, talked about the startup mentality of the industry and how technology is helping operators provide the next level of the guest experience. Scott believes that defining glamping can stifle creativity and that Terramor is an evolution of the traditional form of glamping. The Terramor experience offers a unique set of accommodations, an intentional and elevated food experience, and excellent customer service. However, she also mentioned the rising cost of construction and the difficulty of building in remote locations, as well as the need for workforce housing.

David Smith of Outside Capital shared his insights on investments in the industry and how the tone of real estate capital has changed. He discussed the difficulties in getting deals done and the higher cost of capital compared to a few years ago. Despite these challenges, Smith believes that the industry offers a risk-adjusted return opportunity that traditional hospitality cannot offer and that the industry can benefit from continued interest. He advised glamping entrepreneurs to budget appropriately, build a healthy contingency, and be flexible enough to adapt.

Connor Schwab, Vice President of Outdoor Hospitality at Sage Outdoor Advisory, mentioned that while the cost of capital and materials are high, demand and nightly occupancy are also high, and interest in the industry has never been higher.

During the CampVantage segment of the show, experts discussed the new AI tool ChatGPT, how it could help bridge the gap in the industry, and emphasized the importance of technology in alleviating some of the challenges faced by the industry.

The glamping industry is facing challenges, but with the entrepreneur spirit, the use of technology, and the continued interest from both investors and guests, the future of glamping looks bright.

The panel to discuss the latest trends and developments in the industry are RV Industry Consultant Sandy Ellingson, Campspot Software Vice President of Business Development Casey Cochran, Horizon Outdoor Hospitality CEO & Owner Scott Foos, and CampgroundViews.com Founder & CEO Mark Koep.

During the show, the group provided a comprehensive overview of the state of the campground industry and where it needs to go this year. They agreed that 2023 would be the “year of the marketer,” discussing how parks need to have the ability to adapt to the new audience and use effective digital marketing to succeed.

They also talked about how the uniqueness of the properties and locations would have an impact on the campers' booking patterns and how the industry changed in that aspect, like shorter booking windows.

Sandy Ellingson, who attended the recent Tampa RV & Camping Show, reported that the industry is thriving despite what the people in the industry say about the economy.

She said the event had more qualified buyers, more rig innovations, and an increased number of campgrounds having booths.

She advises manufacturers to change their language to match the current state of the industry.

The panel also discussed the future of online bookings for camping sites. They examine the potential impact of AI-powered search engines like Bing and Google on the industry and discuss the role of online travel agencies (OTAs) in the future.

Brian predicts that websites will not be relevant in 20 years, while Sandy believes they will still play a role.

In addition to online bookings, the panel also explores the impact of AI on the camping industry. They believe that implementing AI in search engines such as Google and Bing will force people to adapt faster and create an arms race in the market.

They also touch on the idea of a marketplace for the camping industry, where some platforms might offer only some of the benefits a park provides, like tokenized credit card payments and security deposits. These flaws may force parks to integrate with other platforms like Airbnb and VRBO.

"MC Fireside Chats" provides an insightful and engaging look into the future of the camping industry, providing listeners with a glimpse into the latest trends and developments in the sector.

The episode is a must-listen for anyone interested in the camping industry's future and technology's impact on the sector.

We were joined by a panel of experts from the RV industry, such as Phil Ingrassia, President at RVDA; Eleanore Hamm, President at RVDA of Canada; Shane Devenish, Executive Director at CRVA, and Susan Carpenter, RV Women’s Alliance.

The experts discussed the latest news in the industry, observations from recent trade shows, advances and innovations, and what lies ahead for the industry this 2023. 

According to Carpenter, recent RV trade shows reveal that dealers are optimistic. Recently concluded expos and consumer shows were well attended and received, offering a great future for the RV aftermarket industry this year. 

Ingrassia agreed and said that the industry is looking ahead, and while things are changing, the industry has exciting products looking ahead. 

Ingrassia observed an emerging trend of interest in overland camping in the recent NTP-Stag expo. He said this only shows how more young campers are looking for more experiences.

The experts also discussed the demand for RV technicians and how

tech training has become more accessible, with more organizations offering training and certifications. 

As per Hamm, there is a huge demand for technicians in Canada. The Canadian government also offers scholarships, funding, and incentives for RV technicians.

For Carpenter, 2023 is looking good for the industry, and campgrounds will be full.

Joining them for this discussion are recurring guest Papoose Pond Co-Owner Duncan Winship and special guest Outdoor Venture Partners Managing Partner Andrew Garcia.

The group discussed various topics, such as the effects of using AI for customer service, enforcing campground rules, increasing bookings, and marketing. They also emphasized the limitations of AI technology and the need for more data to enhance its capabilities to make decisions.

They also discussed the possibility of using robots for security and other purposes in campgrounds.

Garcia, who is also an owner of two campgrounds, one of which is fairly recently developed, shared his thoughts on how new players in the outdoor hospitality industry can bring in new energy and ideas. He expressed staff challenges and how catering to the demands of guests is important.

"The use of AI in the campground industry is a game changer. It helps us to provide a more personalized experience to our guests while still maintaining a sense of security," he said.

“The possibilities of AI in the campground industry are endless. It will make the process of customer service, rule enforcement, and marketing more efficient, which in turn will help to improve the guest experience," said Winship.

The group’s discussion shifted to the idea of using AI to improve campground operations’ efficiency and utilizing virtual reality in attending conferences and networking like the upcoming Canadian Outdoor Hospitality Conference 2023, organized by the Canadian Camping & RV Council, which will be done purely virtual.

They also discussed the potential of AI tools such as GPT-4 and its potential impact on the RV industry.

MC Fireside Chats is a podcast that discusses the latest trends and challenges in the campground and RV industry with experts. The show is hosted by Brian Searl and Cara Csizmadia. The latest episode is available now and can be found on the show's website or on popular podcast platforms.

Sara Gladstone, the founder and managing director of Glamping Innovations, talked about the UK’s glamping industry, its significant growth over the years, and how glamping businesses in the UK continue to innovate amid the ever growing market. 

As we dive into this episode, experts discussed the endless possibilities in the industry, seasonality, and how glamping owners can use its weaknesses and strengths. 

Zach Stoltenberg, a glamping design leader, highlighted that glamping is not so much about the accommodation as much as it is the experience, and how glamping operators continuously look for ways that they can really deliver a positive guest experience.

Over the years, the definition of glamping has constantly evolved, and more and more businesses continue to offer unique experiences to guests.

For the glamping industry experts, there’s no one-size fits all approach to handling a business, but the versatility of the industry helps them provide a better experience to guests. 

The glamping industry is continuing to innovate, with new and unique glamping accommodations emerging to meet the demands of consumers looking for luxurious camping experiences. The industry's growth is expected to continue in the coming years, driven by increased awareness and interest in glamping as a vacation option.

The discussion kicked off on how businesses can prepare for and come back from a long break like the recently concluded holiday break and how culture can define a company for its employees.

One way to reward staff for their contributions is to give them a break they deserve. The group noted that executives chose their work when they started the business and, therefore, may have to work during the holiday break.

“So it's different. Like, and I told this to people I talked to today. It's different for me. I'm the owner. I signed up to do it. Randy's the owner; he signed up to do it. Mark's the owner; he signed up to do it,” Brian Searl said.

Randy Hendrickson, Founder & CEO of the Intrepid Group, suggested improving the company's culture, including managing staff and creating a positive work environment and customer service. 

Casey Cochran, the Vice President of Business Development at Campspot Software, emphasized the importance of setting expectations for the reality of the day-to-day job of being an executive and owning a business and how this can benefit the company. 

Randy also pointed out that people stay with a company not just for the brand but for the managers leading them and that a healthy culture and leaders who reflect that culture is key to success. 

“It's also interesting, I mean, there's a number of studies I've read over the years that people don't always stay with the company because of the company brand itself. They stay because of the relationship they have with their immediate supervisor,” he said.

“And when you think about that, kind of makes a lot of sense, right? Because they're not reporting to the brand every day, they're reporting through their immediate supervisor. So there's also kind of a top-down thing. I think the culture is paramount, absolutely paramount.”

Casey noted that money matters as employees still need to make ends meet at the end of the day, and that incentivizing staff could lead to increased revenue for the company and improved behavior among the people.

Mark Koep, Founder & CEO of CampgroundViews.com, added that incentivizing staff encourages them to work more, not just the required deliverables and tasks assigned to them. 

Randy emphasized that a company's culture is not just about its size but about its mission. Casey also mentioned the importance of finding the proper role for staff members, considering their strengths and capacity to fill a need, especially during times of change. 

The discussion then shifted to how the RV Industry would fair this year. Mark said a recent RVIA report showed data that wholesale numbers are down as 2022 ends and asked if international tourists can either save or balance the numbers to help the industry.

Brian Searl, the host of MC Fireside Chats, mentioned that RV sales might be low, but they are still higher than pre-pandemic levels, according to an RVDA representative the show had last December 21. 

“[RVDA representative] said, you know, that yes, RV sales are down, but what they're really doing is normalizing from 2019 over pre-pandemic. Right. And maybe that's a buzzword; maybe it's not. I tend to believe him based on the numbers that I'm looking at. Cause you can see they're up still over 2019, even though they're down 50% now,” he said.

Randy emphasized that RVs are not just for camping but can also be used for traveling and accommodation while traveling around the country and that this trend is driven by demographic and customer behavior changes. 

Casey mentioned the impact of the shift to remote work on many businesses and the need for companies to adapt to this change in terms of finances and logistics.

“Now, I think all of us would agree that we're big components of remote work. But if that was to change, then I think you could maybe see, okay, this could affect our midweek stays even, you know, further because there's not as many people that are able to do kind of that flexible workspace,” he said.

In this year-ender episode of MC Fireside Chats, we brought back industry experts to look back and discuss learning points from this year.

Industry experts Connor Schwab, Scott Knepp, Jeff Hoffman, Phil Ingrassia, Curtis Hemmeler, Rich Schnippel, and Mike Harrison talked about the state of the campground and outdoor hospitality industry in 2022 and what they are looking forward to in 2023.

Jeff Hoffman, Founder of JH Consulting Solutions, reflects on how the industry fared in 2022.

Phil Ingrassia, RVDA’s executive director anticipates another busy year for the industry. Ingrassia said the final numbers for 2022 aren’t done, but the data projection for RV wholesale shipments is just under 500,000–a product of the normalization of production.

Curtis Hemmeler, President of RVTI, talked about the milestone the institute achieved as they continue to produce more certified RV technicians to solve the RV industry’s shortage of trained technicians and to implement metrics to track the RV customer experience.

Hemmeler proudly announced that by December 31st, RVTI has added over 1,200 trained and certified technicians.

Rich Schnippel, founder and president of Encore RV had seen a bright 2022 and anticipates challenges in 2023 due to economic uncertainties. Schnippel is hopeful that the economy will stabilize for the benefit of the industry.

Scott Knepp, director of operations at IVEE Group shared the impact of gas prices and inflation on consumer confidence.

Knepp believes the future looks bright and is hoping for normalization and stabilization in the industry.

CRR Lifestyle’s Mike Harrison looked at the challenges of this year and the uncertainties of the coming year as an opportunity for park owners to innovate, pivot, and think outside the box.

Connor Schwab of Sage Outdoor Hospitality highlighted the importance of tracking outdoor hospitality data for future park owners.

Overall, the guests reflected on the challenges and successes of the campground, RV, and outdoor hospitality industries in 2022 and look forward to the potential for continued growth and innovation in 2023.

They touched on topics such as the popularity of glamping, the impact of the pandemic on the RV industry, and the increasing demand for outdoor travel and experiences.

We are joined by Boris Ryabov of Essential Steam; Ruben Martinez, the founder of Glamping Hub and the American Glamping Association; glamping and RV resort Design Leader Zach Stoltenberg; and John and Nancy Corcoran, the owners of Whispering Springs Wilderness Retreat.

As the glamping industry becomes more competitive, Martinez highlighted the importance of having and providing unique, sustainable, and genuine experiences to guests.

“It’s not just about amenities; it’s about how you [glamping owners] differentiate yourselves.

How do you create a unique experience?” Martinez added. 

For the Corcorans, one thing they’ve learned from operating a glamping facility is not to be afraid to branch out. Nancy and John utilize Whispering Springs to generate revenue with the help of wedding events. The couple is operating a high-end glamping experience that has seen a tremendous surge in reservations in the first year. 

They also shared how their business doubled year over year and how they continuously improve and upgrade. 

Glamping and RV resort design leader Stoltenberg emphasized that glamping is an immersive guest experience and how much involvement and support it takes to provide guests with the best experience. 

Ryabov of Essential Steam–a communal steam specialist, talked about the guided steam experience that offers communal experience–a combination of guidance and healing that create experiences and creates an environment that helps people experience healing properties. 

Essential Steam, which provides resorts, retreat centers, and communities with unique and novel outdoor steam spaces, will branch out to glamping and make the outdoor regenerative experience accessible to glampers. 

Over the years, the RV, campground, and outdoor hospitality industries have seen significant growth. From primitive sites with no cell reception to reserving sites over the phone, campers can now experience the great outdoors by booking online to different accommodations based on their needs and preferences. 

Guest experts from the industry talked about experiential hospitality and the work culture in the RV and campground industries. 

Celmer asked the experts about their fondest memory of their time in the industry, and most of the experts shared how they started and how they fell in love with the industry’s work culture. 

Randy Hendrickson, founder & CEO of The Intrepid Group, shared that the industry’s “care gene” keeps him moving forward. 

According to Scott Foos, CEO & owner of Horizon Outdoor Hospitality, it is vital to have that team-first mentality and ensure that team members are well taken care of. 

“The more that you really think about investing in your team, and the more that you truly understand that your team drives your business,” Foos added.

The conversion focused on experiential hospitality and how the industry is gearing towards providing good customer service or guest service.

For RV Industry Consultant Sandy Ellingson, it is essential to understand the meaning of experiential camping to get the guests there.

“We are moving into a season where we are competing across so many different kinds of markets now, especially with the growth of glamping and some of the things we’re seeing there, that understanding the definition of experiential Camping and understanding what that is is super important just to help get the guests there for the first time,” Ellingson said. 

Mark Koep, Founder & CEO of CampgroundViews.com, emphasized that communicating with guests is important to provide a unique experience. 

Casey Cochran, vice president of Business Development at Campspot Software, talked about how creating a culture and providing the ‘experience’ starts within the staff and team members. 

This week’s special guests are Olja Nicholl, owner of Serbia’s first-ever glamping resort, Stephanie Bias of Camp Aramoni in Illinois, Italian Architectural Design Manager Giacomo Sanna, and Valentina Kožarić from Croatia. 

Nicholl shared how they started Lala Vineyard Glamping Resort, Serbia’s first glamping resort. She said she was inspired by United Arab Emirates’ growing glamping industry and decided to bring glamping to Serbia. 

For Nicholl, bringing glamping to Serbia was not an easy feat. Nestled in a landlocked country, they had to be resourceful and utilize the little natural resources they had to offer unique experiences to guests. Lala Vineyard started small and is now a glamping resort based on sustainability, local experiences, and wine production.

She highlighted that developing not just a glamping business but a community that continuously explores tries local, and collaborates with local suppliers is essential.

Sanna, an architectural design manager and architecture and parametric design consultant, talked about the struggles of bureaucracy affecting the glamping industry in Italy and how they develop new solutions that can help glamping businesses in the country. 

Kožarić, a front office manager for a camping and glamping resort in Croatia offering pitches for campers and mobile homes, said the camping and glamping industry in Croatia is growing. Since the company’s inception, they had to offer something different each year. 

Bias of Camp Aramoni shared how they struggled to define their identity. From glamping to luxury camping and now boutique camping. When asked what the future holds for them, Bias said they aim to create better, unique experiences, add more accommodations, and open year-round.

In this episode, MCFC Host Brian Searl is joined by RV Dealers Association President Phil Ingrassia and RV Women’s Alliance President Susan Carpenter, as well as special guests, Andy and Peggy Staver, the couple from Our Downsized Life.

The discussion started with Phil Ingrassia mentioning how the RV industry, specifically the dealership, are in a good position coming into the new year, with manufacturers adjusting to the new demand with the help of dealers as they get ready to reorder for inventory.

He also said that camping and RVing have never been more popular than it is now, with camping bookings and RV rentals remaining strong.

“[C]amping is an affordable way to have a vacation… There are a lot of people taking notice of the sector, more private equity money, real estate investments, campgrounds modernizing, and states looking at potential camping areas,” Ingrassia said.

Peggy Staver, who stepped down from her corporate career in 2016, mentioned she and her husband became full-time RVers in October of 2017 since Andy was a traveling nurse and found that living in an RV is a suitable way for them to travel for work while bringing their home everywhere they go, which eventually led to the creation of their channel, Our Downsized Life.

The couple shared their experience about the time they were traveling during the peak of the lockdowns of the COVID pandemic. Andy Staver said it was incredibly challenging since most campgrounds were closed while those that were open were usually at full capacity, making it difficult for him to find a place for his profession.

He said it eventually brought them to Nebraska, where an independent campground accommodated them during the rest of the lockdown.

The discussion shifted to the respective events of RVWA and RVDA. Susan Carpenter said the Alliance always wanted to do an education symposium and recognize the people in the RV industry who have made a difference. She also elaborated on the awards that were given to the individuals and groups during the event’s awards ceremony.

She said that awards did not focus on any specific segment of the industry, rather it recognized the contributions of the RV people as a whole. The event also held sessions that educated its attendees about the industry and leadership, as well as helped them network and learn from each other.

In turn, Phil mentioned the events that took place during the RVDA Convention this year. He said their James B. Summer Award, named after one of their past CEOs, was given to Brian Wilkins of Wilkins RV Inc. who has built his dealership from the ground up and has contributed to the industry.

Phil also said that they once again held another Dealers Satisfaction Index, where they surveyed multiple dealerships around the country about the performance of manufacturers and recognized them during the event.

When talking about dealers and leaders, Peggy and Andy shared an experience they once had with a dealership that helped them every step of the way to repair a broken appliance in their RV, servicing them as much as possible.

“Most RVs need specific products made specifically for RVs, then there are some that accommodate any product, and having a dealer to help people with issues that require [this particular] expertise is an important aspect for dealers… Servicing what they sell. The most successful dealers are full-service [dealerships] with individuals helping their customers,” Phil said.

The group then shared what they are grateful for this year and what they are looking forward to in 2023. Susan said that she is looking forward to a smooth-flowing year and getting back to a form of normal after two years of challenges from the pandemic.

Phil said he plans to keep moving forward and keep focusing on things that can help the industry grow, as well as start some projects that were postponed due to the pandemic.

The Stavers shared that they have always liked meeting people in the campgrounds they stay at, keeping in touch with them even years after. They look forward to meeting and sharing with the people in the community, as well as nurturing their new careers as freelancers helping RV parks grow.

Brian Searl also shared that he is keen to learn more about the technology and practices in marketing that can help businesses in the industry grow, showing that it has more potential than people think.

KOA President & CEO Toby O’Rourke, Brigham City KOA’s James Settlemire, KCN Campgrounds’ Nate Thompson, Sandusky/Bayshore KOA’s Jeff Hoffman, and Raton, New Mexico KOA’s Grant Robertson joined today’s show, discussing KOA’s and the camping industry’s direction in the future.

The show kicked off with Toby O’Rourke telling KOA’s new direction and mentality moving forward, especially since the organization recently experienced its best year in their history.

She said it was time to look back and “think like a start-up” company once again since they have been in business for 60 years. It could help KOA learn how they can keep growing as an organization and “be mission-driven.”

She added that the companies that started at the same time as they did 60 years ago are no longer in business, so they don’t want KOA to be disrupted and go out like the others.

She believes it’s best to keep looking for ways to improve. She mentioned some future projects of the organization, like ideating new technology, data analysis, and other equipment that can help them and their franchisees go to the next level.

The discussion continued with Jeff Hoffman explaining the status of his KOA and its ongoing plans, then his recent experience in the event’s session, especially how deserving the campgrounds who won this year’s awards in the KOA awards show.

James Settlemire said KOA has always been hands-on when it comes to supporting the operations of its franchisees and their entrepreneurial spirit. And, how the conference was always about the people in the industry, giving them to keep up with change and adapt to recent times.

As a first-timer in the convention, Nate Thompson shared how impressed he was with KOA and their use of data analytics, determining their best course of action. He said he wants to keep using the organization’s support and technology to help grow and improve his campground.

As someone who’s been going to the convention for 20 years, Grant Robertson said that people are becoming increasingly interactive with each other, sharing how their respective campgrounds improved through the years.

“They dont ask franchisees to change without trying some actions first. KOA doesn't demand change [immediately]. They first suggest action plans and what could work, helping [franchisees] slowly but surely adapt to the changing times without disrupting them too much,” he said.

He said KOA has been supportive and meeting the expectations of their franchisees and customers, giving each the best experience possible. The current KOA makes them feel valued and provides value in the work they do.

Nate shared that he loved the startup mentality since he started in a few tech companies in the past, understanding the direction. He has lived the experience of trying something new then keep it if it works, then moving forward if it failed. It allows them to learn.

James. the guests coming in has changed, and they are not just staying in their RV, they want to go around the area and experience the outdoors. He likes the experience of trying something new and learning from it. He is excited about how KOA will understand the new guest demographic coming in their campgrounds.

Jeff said KOA does a great job helping their people, from the new members to the old. They provide the support they need. They are an innovative company always looking to new things to grow.

He said People in the organization are leaders not followers. All their operation systems need to keep growing and he loves the data they receive to show them what works.

One of the great things about KOA is that he gets to sit down and chat with other indutry members and discuss the technologies, amenities, and ideas that could help them grow. They share information to help them thrive.

They are also joined by new recurring members of the show, Zach Stoltenberg, the Glamping & RV Resort Design Leader at Clockwork, as well as Connor Schwab, the Vice President of Outdoor Hospitality at Sage Outdoor Advisory.

Irene Woods started off the show with the learnings she gained as the camping season comes to a close.

She said that they moved a few levers to see what benefits their operations the most, which considers a luxury that other campgrounds do not have.

Woods mentioned that Fields of Michigan tried two things, which she learned something from. First, she learned that it is important but difficult to meet the guest’s expectations while still providing a good experience, such as adjusting their accommodations to improve their customer experience.

Second, they tried to have an adults-only policy, then allow guests to bring their children. She realized having adult-only guests bring in more revenue compared to allowing them to bring children to the sites. She said adults pay more to maximize their experience in the campsite, while families have to go outside to entertain the kids.

Ruben Martinez agreed with woods, saying that there’s a certain category of questions that camping operators ask, such as “to be family-friendly or not?”, “What food and beverage to have at the campsite?” or “What amenities to offer?”

“As soon as you try to be everything, that’s when you become nothing,” he said. “Find what's perfect for you and stick with it. You can't always be everything, you have to choose when it becomes hard down the line.”

The show then had a special guest, Tent Masters Sales Director Steven Woodburn, who shared some perspective on the Glamping industry, as well as provided a tour of one of their latest tent models.

He said that the outdoor hospitality industry has been on the rise, and during post-covid, it has gone full throttle.

He added that older generations go on camping trips with families, but with the growing demographic, people from different backgrounds, who are wanting to experience nature, see camping as the perfect opportunity. The industry is all about experience.

When asked about the things that changed how campground owners operate this year, Zach Stoltenberg said, on the architecture side, they’ve got clients this year who are first-timers in operating campgrounds, inquiring about how they can continue operating in the winter season.

Seasonal camping season may become another option, as some campgrounds begin to accommodate guests all year round, operating even in cold weather. Zach said that they provided tips to their clients on how they can keep operating in these cold temperatures in the short run.

Connor Schwab said winter camping is something that campgrounds may see guests wanting to experience, and they would have to come up with solutions for them to accommodate them, even if not a lot of people would be doing it.

Woods said that as people continue glamping, one of the things that they did is keep the staples of their campgrounds, especially to maintain their loyal guests.

She said improving the guest experience by either leveling up or “being creative with the space” they have is essential, like readjusting, reusing, or re-invigorating it. They had constantly reuse the space in unexpectedly creative ways

Martinez said the industry’s growth will always be made by the people looking to set themselves apart from others. Winter camping, for instance, is something that would keep campsites open all year compared to seasonal camping. It is what may keep operations open moving forward.

Zach said he agreed with Irene when she said they had to meet their guests from where their expectations were. Campground owners are selling the experience, not the accommodations, and that thought is what makes good operators.

In terms of how the season went, Casey Cochran, Vice President of Business Development at Campspot Software, said that for the overall numbers, from the reservation standpoint, they had seen less reservation and occupancy compared to 2021.

Cochran, however, noted that from a revenue standpoint, the season saw a success. 

People are willing to spend for an experience. This is what Randy Hendrickson, Founder & CEO of The Intrepid Group, said. He also discussed the difference between experiential hospitality versus traditional hospitality. Hendrickson emphasized that people are spending for experience and that the industry is more than just a place to stay. 

“It’s not just about the place to stay. It’s a whole lot more than just where to go. It’s about what you can do over and above,” Hendrickson said. 

Scott Foos, CEO & Owner of Horizon Outdoor Hospitality, highlighted that the sector had higher aspirations in 2022 than what came to be. Foos added that in order to sustain the new folks coming into the market, parks and campgrounds should allocate some operating expenses to more experience-driven amenities that will give additional value to people’s stays.

Foos gave tips on how park owners and operators can utilize the community in bringing a better guest experience, including finding a local event calendar and creating Facebook events. He also added that partnering and locating local event hosts and investing in experiences go a long way in sustaining mom-and-pop campgrounds. 

Mark Koep, Founder & CEO of CampgroundViews.com, added that post-COVID travelers travel differently and noted that markets change, so while some might prefer a traditional outdoor hospitality experience, some might want a different experience. 

“The reality is markets change,” Koep said.

RV Industry Consultant Sandy Ellingson said a significant number of parks are still not utilizing technology. She added that parks should use technology that works for them, target what their park appeals to and figure out what’s closer to them. 

Amir Harpaz of Torrey Trails RV & Golf Resort, who’s working in the industry as a developer of RV parks and campgrounds, shared that 210 of its 368 properties are EV-enabled. 

Harpaz highlighted that the right infrastructure on the ground pays well for a good EV system. He said EV charging systems work well for his properties as they are cost-effective, and people like the convenience. He also added that the technological advancements brought immediate ROI to his properties. 

Four Points RV Resorts CEO Sean Vidrine, an operator of a few Jellystones and non-Jellystone parks, said they are planning and preparing to expand to cater to EVs.

Vidrine, who fell in love with the industry, shared that one of his goals as an operator is to ensure that people have a great time and spend time outdoors. He also talked about the importance of focusing on delivering an experience to guests.

Mike Harrison of CRR Lifestyle noted that while the industry is seeing EVs in the future, “everybody’s gonna do it differently,”

Industry experts and campground owners reiterated that while EV-enabled parks and campgrounds are making their way, many factors and variables still have to be considered in future-proofing a property, as it is not a one-size-fits-all solution.

This week’s discussion started with the experience of the guests from the recently concluded 2022 Glamping Show USA.

AGA’s Ruben Martinez started by saying it was great to see people from different aspects of the glamping industry under one roof every once a year. He added that being at that conference gave a feeling of many people doing great things.

Fireside Chats co-host Brian Searl said the audience demographic at the conference was dramatically different compared to the past year, adding that everybody is now in the process, and they’re all happier this year.

Co-host Cara Csizmadia said it was a great experience immersing with everyone in the conference. It showed that the industry has more actual development happening, which is evidence of its great turnout.

David Smith of Outside Capital thought the show was fantastic and a testament to the hard work of many people in the industry. 

He said it showed the industry is a little bit better now, with successful brands taking up the role of thought leaders and helping other businesses in the industry. He added that having this conference could probably be the “single most important pathway to institutionalization” of the industry.

The discussion shifted to glamping around the world. Katerina Kamtsi of Campsaround said she saw how traditional the camping industry in Greece and thought the addition of glamping would freshen up the market. 

“It was a bigger opportunity since it is something new. It was the right time to refresh the industry in Greece,” she said.

Kamtsi also said that camping in the US is more of an outdoor lifestyle, compared to Europe, which is more of people traveling from country to country and experiencing different cultures. Glamping operations in Europe also have many things to figure out since each country have different requirements to operate a site.

David said businesses operate depending on what part of the industry it is in. He added that each country has a niche glamping business like safaris in Africa, caravan parks in Australia, and campgrounds or state parks in the US, each having its own unique amenities and branding.

He said that inflation and other macroeconomic issues are not really good for anyone, whether it’s glamping or other types of business. Higher rates may also lead glamping operations to become harder to fund and run.

Miguel Huerta of Nantli Living said that being in a country heavily affected by macroeconomic issues has made it harder for glamping businesses in Mexico harder to operate. New glamping operators or owners who are unsuccessful in the first few months are immediately out of the market.

Luckily, he said that Mexico’s internal market are making up for the lack of demand for glamping from foreigners, making them a bit more prepared for further economic challenges. The country is also quite large and he thinks that many opportunities for local entrepreneurs and foreign businesspeople will open up.

Huerta also aims to have more Latinos involved in the glamping industry. He said he would like to have a Latino glamping association since they are a minority in the industry. It would be a way to share best practices among Hispanic campground operators.

The discussion ended with the topic of the status of the Glamping industry from now to the future. Irene Woods of Fields of Michigan said that a lot of factors run around a glamping operation, describing it being between a hotel and a bed & breakfast.

She said that the season could be changing for the glamping industry, where during and after covid saw the sector accommodating guests all year round. With the return of face-to-face classes, since many guests prefer to camp with kids, operators may see fewer people going camping soon.

To help operators continue the industry’s success, Woods said glamping sites need to keep their brand and even accommodations fresh, consistently catching the attention of Americans, which she describes as really short.

Since the industry also saw many players entering the market, she said it may become difficult to determine which part of the glamping operation can help it become more effective. She added that it could be a tough 24 months for the industry.

Kamtsi said every glamping business in each country has a unique way to promote their sites and that they should take advantage of what their land can offer.

Huerta also believes that the glamping industry is still in its early stages, giving its players room for improvement. Many potential campers can also come to the sites since the demographic of the industry is growing.

MC Fireside Chats is joined by Sacha Macey of Yurts for Life, Connor Schwab of Sage Outdoor Advisory, Zachary Stoltenberg of Clockwork, and Nick Purslow of Glampitect. 

The discussion started with welcoming the Glamping Show USA’s success with record-breaking numbers of participants and exhibitors. 

Connor Schwab introduced Sage Outdoor Advisory, a consultancy company that helps to launch glamping businesses and outdoor resorts.

As per Schwab, data shows that among the 700 units they tracked, they saw that units with private bathroom investments pay off, and data across 750 units revealed that when customers plan glamping trips, they find value in food and beverage offerings.

Schwab said Sage Outdoor elevates the industry by tracking data and making it publicly available to give confidence to glamping industry investors.

Purslow of Glampitect, a glamping design specialist,  highlighted the importance of working together and collaborating as a vital part of the industry. He also said that speaking with the right people makes a big difference. 

“Make sure you stop and pause and speak to the right people,” Purslow added.

Meanwhile, Macey of Yurts for Life, a UK manufacturer of luxury yurts, emphasized the vitality of understanding guests’ needs to provide a better glamping experience. Macey posed the question, are they a family? Are they a couple? Noting that different guests have different needs that must be addressed and recognized to provide a full glamping experience. 

Stoltenberg of Clockwork, an architecture and branding company, said that hospitality is driven by guest experience. He said it is essential for industry players to ask themselves what guest experience they want to deliver.

Schwab left a meaningful message saying hosting is storytelling, “what kind of story do you want to tell?” Schwab ended.

In this episode, the group discussed how Shyft Group is growing its operations in terms of innovations and the customer experience in its products. They also talked about how associations help RV parks can prepare during hurricanes.

The discussion kicked off with Steve Guillaume introducing the 40-year-old company, Shyft Group. He said that the company uniquely combines in-depth industry knowledge, engineering and manufacturing expertise, and purposeful innovation to deliver job-enhancing, efficiency-driving, ever-reliable products, and services.

When asked what changed throughout the history of the company, Guillaume said that the main focus of its operations was innovation and customer satisfaction. Shyft continued its growth by initiating projects like new product segments and technological advancements for customer experience.

The company also became more active in the truck body space and had a number of acquisitions to expand its operations.

Guillaume also said that when it comes to the company’s products, what excites him the most was the handling and maneuverability of the vehicles. These two factors are what allow their customers have more confidence driving the vehicles, especially heavier RVs.

Bobby Cornwell discussed the contributions of the FARVC to RV parks and campgrounds in the state of Florida and Alabama. He said the association provides support like lobbying, networking, and other forms of support needed for the parks.

“We helped pass a law to help parks rebuild infrastructure to their original state. We also help flow communication during important situations like hurricanes or where the staff and customers can stay during these situations,” he said.

During hurricanes like the recent one that hit Florida, Cornwell said they help with the evacuations of the parks and provide emergency accommodation for the staff and the guests. He added that evacuations depend on the parks or if it is required by the county.

He recommended that if the park is in the path of the hurricane or near it, managers must evacuate its staff and guests to ensure everyone’s safety. Unless the park has a storm shelter, RVers and staff are not recommended to stay in the park.

Cornwell also said they are working closely with RV service companies to go park to park after hurricanes to help repair RVs that needed it.

Scott Knepp said communication is one of the most important but difficult aspects when preparing for, during, and after a hurricane. He added that it was essential to help parks create a “battle plan” for the parks.

“Communicating often and early is needed to be prepared for changes and ensure they can relay important information during emergencies,” Knepp said. “Our primary communication early on is to have owners plug onto local mediums to keep themselves updated about important announcements and relay them within the organization.”

In this week’s episode of MC Fireside Chats, experts from the camping industry, Mike Harrison and Joe Duemig, joined by this week’s special guest Mike Sorensen, President & CEO of Wild Energy Inc., discussed pressing issues in the camping industry while highlighting how campground owners can benefit from utilizing the electricity. 

Harrison from CRR Lifestyle opened the discussion by highlighting the continued growth of the camping and RV industry, noting that it continues to be healthy.

He added that the recent announcement of raised rates on top of the inflation would impact the industry. 

Meanwhile, Duemig from App My Community talked about the status of campgrounds this season. He said that campgrounds in season are slowly winding down.

The experts also briefly shared industry events from which campground owners and operators will benefit. 

Sorensen of Wild Energy, a company that provides new energy monitoring and control solutions for the recreational vehicle industry, campgrounds said they aim to help campground owners recover the cost of providing power.

Sorensen emphasized that businesses like campgrounds have changed significantly over the last 12 months. 

Wild Energy helps operate parks using data, monitors meters, ensures no issues at campsites, checks voltage issues, and services campgrounds before it impacts guest campers.

Sorensen said they have seen electricity rates shift and how it impacts the rate decision-making of campground owners. When asked about how they help campground owners offset dramatic increases, Sorensen said the education aspect plays a vital role in the process.

“It will take a little bit of time, the industry is part of the whole education process, the education is an important aspect of it.” Sorensen ended.

Martinez opened the discussion by sharing exciting news about the upcoming Glamping Show. Martinez added that vendors and participants are looking forward to the investment connection, where applicants will be selected to give a live pitch and receive feedback on their pitches from a panel of glamping industry experts.

BaseGlamp ReVivify owner Kyle Koch emphasized the importance of providing consumers the opportunity to connect with nature. 

“One of our core missions is to connect people to nature and to give them the tools and opportunities not just to go outside but also to participate as humans in the ecology,” Koch said. 

“People want to get outside and [want to] experience the world, and we give them a safe, inviting, comfortable place to do that.”

According to Koch, BaseGlamp ReVivify envisions marrying the idea of a paleolithic lifestyle with modern conveniences and helping people reconnect.

Wood, of Fields of Michigan, appearing on the show for the first time, posed the question, “How do we define the glamping industry?” 

The discussion pivoted on how the industry defines glamping and how the consumer perceives this. 

Wood shared her experience at Fields of Michigan, saying they define the glamping experience as providing value to guests, setting expectations, conditioning guests, sending guides on the things they do, what they need to bring, what they can experience, and what to expect while staying in the glamping facility, what they can see or feel.

Martinez highlighted that the beauty of the glamping industry is that it provides endless possibilities. He added that the definition of glamping is growing and that it should not be limited to a specific amenity, location, or offer.

“You don’t want to stunt the [industry’s] growth.” Martinez ended.

We were joined by Randy Hendrickson, Founder & CEO of United Park Brokers; Sandy Ellingson, an RV Industry Consultant; Mark Koep, Founder, and CEO of CampgroundViews.com; Scott Foos, CEO & Owner of Horizon Outdoor Hospitality; and Ivar Mensink, Camping Dreams.

The group opened the discussion by asking what’s the latest trends in the outdoor hospitality industry, with Randy mentioning that it will see amazing changes in the next 24 to 36 months.

Randy said that many different factors like the emergence of different types of consumers, inflation, supply chain disruptions, and technological innovations have already forced the industry to change today.

He added that many smart investments that have been sidelined before the pandemic will help many hotel and outdoor hospitality operators change and adapt to today’s time, leading to many changes in key components of the hospitality industry as a whole.

The group said the hospitality and outdoor hospitality industry adapting to the changes by taking in the best practices of both sectors, working side-by-side, and not replacing each other. They described the change as “Experiential Hospitality.”

MC Fireside Chats Co-Host Cara Csizmadia said experiential hospitality is completely consumer-driven, where the industry shares solutions and best practices to improve the experience of specific types of consumers.

Sandy said it all goes back to who is the operator’s customer, catering their park’s or resort’s experience to that specific guest.

She said the term “camping” almost needs to be redefined since one cannot just say they are going camping anymore. Today, it could mean going to a big resort with high-end RV accommodation or traditionally going to forests and setting up tents.

Scott said operators need to understand who is their guest demographic. Today, guest profiles have numerous subsets that operators need to communicate with them to provide the specific experience they want, from innovative amenities to traditional experiences.

Randy gave an example about experiences of guests in the hospitality industry, where hotels and motels in the 60s can all be found on the roadside, which eventually became out of touch with the diversifying guest demographics. 

Eventually, the emergence of the outdoor hospitality industry brought in experiences that are unique and new to the consumers. Experiential hospitality and boutique hotels brought specific experiences that were given thought by the operators to identify with a specific guest.

For operators to thrive in changing times, Randy said it is important for them to have a paradigm shift or change in thinking, and start re-evaluating what customers are looking for in a campground or RV park to change their operations for their benefit.

MC Fireside Chats Co-Host Brian Searl also said that technology is changing the game of the industry. He mentioned software like live chat, UPMS, and other innovations that campsites can use to provide convenience to consumers and make it easier for the staff.

Gossett, with 15 years of experience in the hospitality industry, shared how his family started full-time RVing after transforming a bus into their home. Since then, they have been exploring the great outdoors, looking for unique experiences.

Gossett highlighted how the outdoors made a significant impact on their family, especially with their younger kids who are currently homeschooled and learning from hands-on experience of exploring and going on adventures.

Hemmeler, the executive director of the RV Technical Institute, shared the journey of RVTI and how four years ago, the RV industry came together to address the issue of the RV industry’s shortfall of trained RV technicians.

The shortage of RV repair technicians and the long repair event cycle time has led them to form an institution honing individuals to become RV repair technicians to address the shortage.

Hemmeler emphasized that with close to 11 million RV owners, RV repair was in a critical stage. That is why for the past three and a half years, the institute has been creating curriculum and providing standardized RV technician training all over the country.

With over 30 learning partners across the country, RVTI provides education and training with large dealer groups, correctional facilities, high schools, and community colleges.

Carpenter of RV Women's Alliance also reiterated the role of women in the RV industry and shared that they will soon announce an initiative for women interested in becoming RV technicians.

We were also joined by our regular guests, Mike Harrison from CRR Lifestyle, Duncan Winship from Papoose Pond, and Joe Duemig of App My Community.

Krieg opened the discussion, saying that his campground has a 10-year development plan, looking to add around 50 to 6000 sites and other amenities like a playground or a concert area.

When asked what amenities to develop, Krieg said they have to focus on amenities based on their growth, following, online traffic, and experience. He also believes that when adequately marketed, the amenities start selling themselves.

Duemig mentioned that he, his family, and friends plan to go to a campground with a concert area, adding that these amenities are attractive to guests on their own. From a marketing standpoint, he believes that concert areas are appealing due to the business’s advertisements, the music it plays, and the bands and artists that play in it.

He said that as a business owner, you need to know what factors these amenities bring in for your campground and to utilize its appeal to your advantage.

We also tackled the topic of innovation. Harrison said that if a stabilized campground is happy where they are and see they have enough, they will start to move backward.

He said that he and his team would usually build a park with the amenities and accommodations they’ve chosen, then move on to another phase once it stabilizes.

Winship said you must innovate, expand, and maintain to build a stable park. On which of the three factors to focus on, he said it depends on how you prioritize cash flow and how it will affect the others.

As per development and innovation, some amenities make revenue due to the campground’s primary driver, accommodations. Winship said it really depends on where a park makes its money.

Mike said they charged more depending on the accommodation they offered. For instance, they offer a site that costs more due to electrical billing, but since it is a site guests love, they make revenue without complaints.

Mike said you need to have a primary core purpose for the park, driven by its amenities and identity.

As per artificial intelligence, Winship said A.I. could solve problems and answer questions that owners never thought of before. However, his main concern with it is the possible lack of human touch.

Still, Duemig said A.I. has its benefits like alleviating some frustrations of the staff and improving their work experience and the guests’ experience. Krieg said if you're not thinking ahead for your campground, you will definitely be left behind.

Martinez started in the glamping industry a decade ago, establishing a company called Glamping Hub, a luxury camping website featuring unique accommodations and a resource for sustainable tourism.

Along the way, he started AGA as he saw the struggles the industry faced, including how to start up a glamping space, finding capital, loaning, facing opposition, and doing permits. 

“One of the largest hurdles in the space is always capital,” Martinez said. 

“We started the association to provide tools and resources and networking community to anybody and everybody active in the [glamping] space,” he added. 

Martinez said that one of AGA’s main goals is to ensure that the industry is headed in the right direction, helping each member, and being there for each other. 

“We started to make sure that the industry is headed in the right direction.”

Since then, AGA has been working with 500 partner organizations, of which 70-75% are operators until they reach the finish line, elevating the industry and helping members become better, stronger, and more effective.

Martinez said that the AGA’s mandate is to serve members and ensure they get what they need. 

A connector, a network, and a community–this is how Martinez described AGA.

He also emphasized the industry’s growth and how it has evolved yearly. 

Over the past 2-3 years, they have also seen the uptick of campground and RV parks expanding into mixed usage, adding five to ten glamping spaces.

Martinez also briefly discussed The Glamping Show USA happening on October 3 at the Arapahoe Country Fairgrounds in Aurora, Colorado.

We were joined by Casey Cochran, Director of Business Development at Campspot Software; Randy Hendrickson, Founder & CEO of United Park Brokers; Sandy Ellingson, an RV Industry Consultant; Ruben Martinez from the American Glamping Association and Mark Koep, Founder, and CEO of CampgroundViews.com

The open discussion started with the reaction to the formation of National Association of RV Parks and Campgrounds’ (National ARVC) Campground Standards Task Force, which according to a release, aims to focus on the pursuit of building a voluntary baseline and advanced standards for the private campground industry.

Koep said that more than a task force, it is now, more than ever, needed to have a strong national association. 

“The release claims that they [ARVC] represented 13,000 park owners in the United States, and that’s just factually untrue…So where my first issue comes in is that we need a strong national association of campgrounds and RV parks in the United States to represent the interest of the owners and the industry at that level,” Koep said. 

He also added that small park and campground owners do not have time, energy, or money to follow certain standards that the recently formed task force would impose. 

“Why do we need this task force? What is the purpose of it?” 

Ellingson reiterated the need for a strong representation and how standardization will impact owners and operators. 

“I am a firm believer that if we’re going to talk about standardization, let’s just say it's about safety and security. So if there should be a task force, it should be a task force at the state level, run by the states, and that information possibly shared with the national organization,” Ellingson said. 

Martinez also shared how the glamping industry went on the same path in the past but went towards resources, tools, and education instead of policing and standardizing.

“It’s going to be a very hard pathway forward to be a policing agency versus tools, resources, education, and assistance,” Martinez said. 

The guest experts also highlighted the importance of dialogue with stakeholders, listening, relooking, and asking what would be the outcome following the forming of a task force. 

Hendrickson said the absence of information and methodology of the task force is what makes it questionable to park owners and operators. 

Meanwhile, Cochran hopes that the names in the task force who built their campground from the ground up would have the best interests of smaller parks

Pivoting away from the topic of standardization, Koep said that the high gas prices, inflation, and other economic challenges that impacted travel had changed the consumers.  

“The consumers have changed significantly, people are still traveling, they’re still camping. The campgrounds, in general, are doing well. It’s nice to see that the resiliency of our industry is showing forth right now in face of all the noise that is out there,” he said. 

Our regular guests also joined us on MC Fireside Chats. Experts on both the RV Industry and outdoor recreation include Eleanore Hamm, President at RVDA of Canada; Shane Devenish, the Executive Director at CRVA; and Kurt Repanshek of National Parks Traveler. 

Hamm started the discussion by saying that while reports say that the RV industry is experiencing shipment decline, it is still solid and resilient. 

“We’re seeing some media saying that numbers are dropping in terms of shipments and as well as dealer sales, but I think realistically when we look back, and we compare our stats over a year prior, there’s just been a bit of adjustment.”

Hamm added that while retail sales in Canada are down about 15% to the end of May, over the last 15 years, it’s still probably the second best year ever for the industry. 

Hamm also emphasized the surge in Class C motorhome sales, meaning the rental industry is bouncing back and are seeing the tourism coming in from international travel.

Devenish reiterated that Canadian shipments were still over last year and acknowledged that while the U.S shipments number goes down, it is not necessarily a bad thing. 

Repanshek shared his experience from his trip to different national park units, saying he has seen a lot of RV traffic, particularly 5th wheels and trailers.

Repanshek highlighted that in addition to RV traffic, he noticed a growing concern about the lack of awareness in some smaller national park units.

He noted that last year, 150 million park visitors have only been to 25 national parks. 

Rich Schnippel, who has been in the RV industry for 22 years, discussed the endless possibilities of overlanding. Last year, they targeted the growing adventure trailer industry by launching a lightweight adventure trailer. 

Schnippel also shared their challenges amid supply chain issues and staffing shortages.

We were also joined by our regular guests, Mike Harrison from CRR Lifestyle and Joe Duemig of App My Community.

Cara Csizmadia opened up the discussion and shared the current situation of the camping and RV industry across Canada, saying as major provincial events slowly come back, things are looking positive for Canadian parks and campgrounds. 

Harrison of CRR Lifestyle said that while they are currently experiencing a slow season, they are up slightly up in revenue over the last couple of months. Harrison noted that the mix is very different as the industry sees a fascinating shift in the length of stay due to variables like inflation, gas prices, and season. 

“We saw a lot less of short-term transient guests, and actually, we have more bookings for long-term seasonal. Which isn’t surprising considering the gas price changes and people canceling their destination trips,” Harrison said. 

Founder of CampMap Simon Neal, who’s been living in Croatia for ten years now–a known camping hotspot in Europe—founded CampMap two years ago. 

Neal said that CampMap’s mission is to map in super fine detail all the campsites in the world and share all of that information with as many people and companies as possible to help the industry function better and improve the guest experience. 

Neal said that while virtual tours and other types of maps are helpful and great, adding context and providing real structured information can improve business performance and customer experience.

“Our maps are professional grade, they’re built in professional software, and we map every single feature—campsite, facility, building, track, path, pool, activity, anything that you can see and interact with—we map that in a structured professional way,” Neal said. 

Pivoting on the technological side of the RV and camping industry,  Duemig of App My Community, said that the industry is behind.

Csizmadia ended the discussion by highlighting the industry’s resilience saying campground owners and operators are the most adaptable, noting that amid inflation, high gas prices, and loan interest rates, it keeps bouncing back and keeping up. 

“It’s gonna be an interesting couple of years for the industry,” she said.

McLeod and Melton started in the industry around 12 years ago; since then, they’ve seen the market get hotter and hotter.

Big Rig Friendly RV Resort has full hookup sites that measure between 75 feet to 120 feet, with most sites being pull-throughs.

“The demand has gotten so much stronger than it was and steadily increasing year by year,” Melton said.

Melton also mentioned that he’s seen the age group of RVers get younger and younger as it goes.

Kaplan, who has been financing RV parks and campgrounds, said he’s seen people struggling with finances.

This motivated him to help people reach their goals and dream of owning properties.“Small mistakes in financing can cost tens of thousands if not more over the term of owning an asset,” Kaplan said.

Kaplan also highlighted that things that make a successful park had changed a lot with respect to modernization.

“A lot of the things that make a borrower a solid borrower and that make an asset [RV park] a good investment from a lending investment haven’t changed very much. What changed is the economy that we’re all operating in,” Kaplan added.

Kaplan highlighted the significance of relationship in lending and financing, saying that an appropriate lender and a good borrower is fueled by relationships and preparation–making transactions easy.

They also discussed how outdoor hospitality businesses can alleviate the adverse effects and adopt new solutions to thrive in today’s economy.

The show started with Randy Hendrickson, founder & CEO of United Parks Brokers, mentioning that inflation and fuel prices will always affect travel. Still, it does not mean the outdoor hospitality industry is in bad shape.

He added that there is always something new coming into the industry every day that allows businesses to “adjust, rethink, and innovate.” As long as the industry is constantly adjusting, moving, and not remaining static, it is not in bad shape.

Ivar Mensink of Germany-based travel company Camping Dreams said different things are happening today that were never thought to have happened before, and “we have to be prepared for it every day.”

Mark Koep, founder and CEO of CampgroundViews.com, said that a business operating for the last five years didn’t need the market since they have people “flooding into their doors.” However, in today’s situation, they need to invest more in marketing and be more proactive in whatever business they are in.

The group further discussed why businesses should focus on marketing and reaching a wider or different target audience since people are still traveling, despite the effects of inflation and fuel prices.

Dutch Online Marketer and Contractor for French Campsites Monique Barendswaard said travel is becoming closer and closer. Travelers also prefer destinations closer to nature and less crowded areas.

She added that Southern France was a popular destination for travelers in past years, but because of the economic effects, travelers, particularly from Northern Europe, preferred to travel to Northern France today.

When discussing his recent RVing experience, Koep said he saw that people are still RVing, but most of the RVs have local plates. The campgrounds he visited were packed and occupied mainly by locals or new RVers.

He said that people are still traveling despite the rising gas prices, most of them doing so either in short distances or in one big journey.

He also said it is only a matter of how businesses find their market, asking, “Who is still camping? Who is still traveling and will continue to do so as gas prices rise?” 

Hendrickson said that businesses should look more into what “they can control,” which are payroll and marketing, and how they should pivot their funds to refocus their marketing to reach a target audience of higher marketability.

He further mentioned that gas prices and inflation would affect consumer behavior and how the businesses can market themselves and their services to find that audience and market to provide them the benefits of their services.

He advised operators to stay mindful of their expenses on a daily or weekly basis and monitor the trends in the market. He added that the key to success in today’s market is great management, particularly yield, and revenue management.

When discussing changing the rates of campgrounds to get more customers, Mensink said increasing could also benefit a business since it will allow them to make more investments and improve the experiences for their customers. 

Fraser proudly introduced Nova Scotia, a small province on Canada’s east coast surrounded by the Atlantic ocean, coastline, and beautiful beaches, with over 200 provincial parks, park properties, and twenty campgrounds.

According to Fraser, Nova Scotia offers various outdoor recreation opportunities, including camping, hiking, and more.

In terms of provincial funding and how Nova Scotia Provincial Parks prioritize which part of untouched nature to utilize and offer to guests, Fraser talked about Nova Scotia’s effort to collaborate with partners to look at the value of parks.

She also noted that one of the things they do to promote the park and showcase its beauty is investing in the infrastructure to improve the overall guest experience and putting new amenities.

Fraser highlighted that education is one of the most important things–making sure to get across conservation messages on how to be respectful and responsible in the great outdoors.

She said they are continuously working on making parks and outdoor spaces accessible.

Neil Demosthenous and Demos Demosthenous of SkyWeb networks talked about traffic shaping, how to provide a better internet experience to campers, and how it can make or break the campground experience.

“When everyone goes camping, they all want to be connected. “They highlighted that more and more campgrounds want to be connected now as there has been a shift in remote work over the last three years.

They also noted that some campgrounds had seen a considerable jump in reservations due to internet connectivity.

The Demosthenouses emphasized that while each property is unique in its form, many are looking to increase booking by offering connectivity on top of other amenities.

Present in the discussion were Lance King and Bill French, the creators of Cyberlandr, a disappearing RV concept for the Tesla CyberTruck.

Hamm opened up the discussion by raising a pressing issue affecting the RV industry–the increasing gas prices.

Hamm said that amid gas prices and inflation, retail statistics show that the industry is down a little bit over last year, but compared to the past eight years, it is the industry’s second strongest year in terms of RV sales.

“What we’re seeing is also campgrounds are very full, and ultimately RVing may adapt in terms of shorter trips, [a] little bit closer to home.”

She also noted that a great thing about RVing is that it allows people to control costs and other matters.

The experts also reiterated that the industry is looking great even amid gas prices and inflation, as camping remains affordable compared to airfare and hotels.

Susan Carpenter of the RV Women’s Alliance shared that the alliance is offering sponsorship to women to take technical courses to bridge the industry’s technical education gap–empowering women and campground owners.

Cyberlandr’s Lance King and Bill French shared the story of how the concept evolved since last year’s launch.

King said the goal was to cater to people who want an RV that fits in a single parking space, mall parking space, or even go through a drive-thru and take their RV everywhere.“The best RV is the one you have with you,” King said.

King said they had produced four prototypes, and ten more are on the way before the production.

French talked about how Cyberlandr redefines RVing, utilizing technology and highlighting a software-defined RVing experience for the consumers.

The experts expressed amusement about what’s ahead for the industry as more innovative projects and concepts like Cyberlandr enter the market.

Shane Devenish, Executive Director at CRVA, said there would be an exciting future for the RV industry.

Answering the question of how manufacturers like Cyberlander would work with the RV industry in making sure consumers get a better RVing experience, King said emphasized the importance of education, information dissemination, and building relationship with industry experts and consumers.“It starts right now, making people aware, building relationships; we have time to adapt, [to] continue the dialogue, [We’re] happy to engage.”

Present in the discussion is Mike Harrison from CRR Lifestyle, Duncan Winship of Papoose Pond, Nick Purslow of Glampitect, a glamping design consultancy, and Kevin & Izaac Rains, the owners of Dappled Light Adventures, who offers glamping rentals located inside Daniel Boone National Forest.

Amid the increasing gas prices and inflation, Winship said he’s seen people park their trailers, go back to tent camping, and stay at accommodations like cabins and glamping sites.

While gas prices and other economic factors play a significant role in the way people take their trips this summer, Winship said summer is still looking great for the camping, glamping, RV, and outdoor industry.

“It’s still looking like it’s gonna be a great summer,” Winship said.

For father and son Izaac and Kevin, one of the challenges they faced as a start-up glamping facility owners was the operation–making sure sites were clean and secured.

They emphasized that the operation side of their business has been big, painful learnings for them.

Nick Purslow talked about the ever-booming glamping industry in the UK and how Glampitect is working its way to expand and bring its services to North America.

“We’re growing rapidly in the UK, [North America] is the next big step. It seems like the next natural step,” Purslow said.

Purslow talked about the importance of having a consultant for glamping site owners and how having someone to hold your hand is useful in knowing what to do and where to start in the glamping industry.

Harrison echoed the importance of working with experts in the glamping industry, looking at different resources, researches, and options, noting that what works with your infrastructure is the best fit combined with your market.

He also added that education and marketing are essential for the glamping industry.

“Education and providing information to guests is really important. Education is key.”

MC Fireside Chats host Cara Csizmadia opened the discussion by sharing the initiatives of the camping, RV, outdoor recreation, and tourism industry across Canada as it slowly bounces back to the pre-pandemic record.

Csizmadia highlighted that Canada’s tourism sector was the hardest and longest hit industry during the pandemic.

Feld talked about the popularity of RVing and custom vans amid increasing gas prices, noting the growing demand for smaller vans and tiny homes. Field Van has been building and customizing vans since 1989.

Feld emphasized that more people are getting into van life and working from the road over the last five years.

“[The] whole van life has been growing the past several years,” Feld said.

Heather DeSantis, a full-time Airstreamer, shared the challenges of building a family and growing a company under a pandemic and how living full-time in an Airstream has changed her life.

“Airsteaming life is chaotically graceful. Living in a small space, you just do the best that you can,” DeSantis said.

DeSantis has been an entrepreneur for six and a half years. Before living full-time in an Airstream, she intended to travel the US and figure out where to live and where to make a difference.

Mark Koep, Founder, and CEO of CampgroundViews.com, started the open discussion by congratulating everyone for a successful Memorial Day weekend, marking the unofficial start of camping season.

The experts said that it is indeed an interesting camping season, seeing how increasing fuel prices hit RVers and noting that campgrounds and parks are still packed with campers over the weekend.

“Camping is the most affordable way to travel, even with all the expenses that add up... It’s a good sign that we’re again in an industry that is going to be resilient in the face of a significant headwind,” Koep said.

Sandy Ellingson, an RV Industry consultant, said that parks she’s worked with reported over 50% of the people who camp over the long weekend are locals, and the remaining percentage of those who camped was within the 150 miles.

This pattern is seen as the gas price increases; more campers choose to take shorter trips but longer durations.

Ivar Mensink of Europe-based travel company Camping Dreams expects an increase in bookings as the German government lower gas prices.

“With lower gas prices here in Germany now, we expect people to start booking the rest of the high season. We expect [a] great year.

”The experts also tackled the campground and RV park owners’ creativity and ability to innovate to build a better camping experience for guests during these trying times amid a pandemic, increasing gas prices, and inflation.

One of the main highlights of the episode is the importance of education focusing on RV maintenance and repair and how the RV industry can work together to bridge the gap.

“The industry is robust; it’s strong. Some good financial planning is injecting itself back into. [It’s] good for the health of the industry, best days are in front of us,” said Randy Hendrickson, Founder & CEO of United Parks Brokers.

The guests highlighted the importance of the collaboration between influencers and the RV industry in providing education to RV consumers.

Phil Ingrassia, president of the Recreation Vehicle Dealers Association (RVDA), briefly discussed the reports on increasing gas prices and how it would impact travel and camping.

“On the RV and camping side, it doesn't appear to affect them. They will continue to travel,” said Shane Devenish, Executive Director at Canadian Recreational Vehicle Association (CRVA).

Mark Bennett of RVLove said that even though the increasing gas prices did not slow down their travel, one thing they’ve learned from RVing is the ability to make expenses flexible.

“In general, what’s great about RVing is so many of the expenses are variable. If your fuel prices go up, you can travel slower–less distance, or [maybe] stay longer, use campground membership that allows you to stay at places longer at lower costs. There are a lot of variables that you can work, ” Bennett said.

Ben and Michelle, from Intentional Adventure, who sold all of their stuff to do full-time RVing and are now in their fifth year of RVing with two kids, shared how they travel and enjoy the travel life.

The Intentional Adventure couple who advocates for homeschooling also talked about the education part of exploring National Parks, State Parks, and other outdoor recreation destinations and how their kids benefit from RVing.

The discussion also pivoted around accessibility to RV education and how crucial RV education is to new RV owners.

“Empowering the RV population is a big variable,” Bennett added.

National Parks Traveler's Kurt Repanshek shortly discussed America’s Outdoor Recreation Act of 2022. The legislation, if passed and signed, would allow public-private partnerships to modernize campgrounds and buildings on Forest Service and BLM land.

Ryan Crots, from Sun Outdoors

Mike Harrison, from CRR Lifestyle

Duncan Winship, from Papoose Pond

Joe Duemig, from App My Community

Plus, we'll be joined by Marcia Neese, the owner of Riverwalk RV Park, a campground recognized as the “Best Place to Camp in NC” by Campendium, and Stacia Samuel, Co-Owner of Sundance Lodges in Kananaskis, Alberta.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, and Cara Csizmadia.

Watch live on Facebook, and YouTube, or listen later as a podcast on Apple Podcasts, Spotify, Google, Audible, and more.

Plus, Doug Parker will join us again for his unique consumer-focused perspective and how he views the industry.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.

Watch live on Facebook, and YouTube, or listen later as a podcast on Apple Podcasts, Spotify, Google, Audible, and more.

*Casey Cochran, Director of Business Development at Campspot Software

*Randy Hendrickson, Founder & CEO of United Park Brokers

*Scott Foos, CEO & Owner of Horizon Outdoor Hospitality

*Sandy Ellingson, RV Industry Consultant

*Ruben Martinez, American Glamping Association

*Mark Koep, Founder, and CEO of CampgroundViews.com

*Ivar Mensink, Camping Dreams

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.

Watch live on Facebook, and YouTube, or listen later as a podcast on Apple Podcasts, Spotify, Google, Audible, and more.

Phil Ingrassia, President at RVDA

Eleanore Hamm, President at RVDA of Canada

Shane Devenish, Executive Director at CRVA

Kurt Repanshek, National Parks Traveler

Plus we'll be joined by special guest Susan Carpenter from the RV Women's Alliance who will discuss the association's initiatives and the importance of women in the RV Industry.

Our guest host for this show will be Joe Duemig from App My Community who will lead a great discussion!

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.

We'll also be joined by Kara and Zack from Let's Camp, for their take on the upcoming season and what they are hearing from park owners as they continue to grow as a company.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.

Watch live on Facebook, and YouTube, or listen later as a podcast on Apple Podcasts, Spotify, Google, Audible, and more.

*Casey Cochran, Director of Business Development at Campspot Software

*Randy Hendrickson, Founder & CEO of United Park Brokers

*Scott Foos, CEO & Owner of Horizon Outdoor Hospitality

*Sandy Ellingson, RV Industry Consultant

*Ruben Martinez, American Glamping Association

*Mark Koep, Founder, and CEO of CampgroundViews.com

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.

Watch live on Facebook, YouTube, or listen later as a podcast on Apple Podcasts, Spotify, Google, Audible, and more.

Phil Ingrassia, President at RVDA

Eleanore Hamm, President at RVDA of Canada

Shane Devenish, Executive Director at CRVA

Kurt Repanshek, National Parks Traveler

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Csizmadia.

Watch live on Facebook, YouTube, or listen later as a podcast on Apple Podcasts, Spotify, Google, Audible, and more.

Ryan Crots, from Sun Outdoors

Joe Duemig, from App My Community

Colin Monnor, A Stones Throw RV Resort

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, and Cara Csizmadia.

Watch live on Facebook, YouTube, or listen later as a podcast on Apple Podcasts, Spotify, Google, Audible, and more.

Phil Ingrassia, President at RVDA

Eleanore Hamm, President at RVDA of Canada

Shane Devenish, Executive Director at CRVA

Kurt Repanshek, National Parks Traveler

Jessica Turner, Executive Director at ORR

Matthew Foxcroft, Matt's RV Reviews

Ryan Crots, from Sun Outdoors

Joe Duemig, from App My Community

Plus, we'll be joined by special guest Doug Parker, who has covered the travel industry for over a decade as the owner of Cruise Radio. During the pandemic, he purchased a new RV and has discovered a love of camping, which included him starting a brand new website called Current Camper.

*Casey Cochran, Director of Business Development at Campspot Software

*Randy Hendrickson, Founder & CEO of United Park Brokers

*Scott Foos, CEO & Owner of Horizon Outdoor Hospitality

*Sandy Ellingson, RV Industry Consultant

*Ruben Martinez, American Glamping Association

*Mark Koep, Founder, and CEO of CampgroundViews.com

*Angela Hylton, Editor in Chief of Modern Campground

Plus, we'll be joined by some brand new recurring guests who will appear once a month with us to have a candid discussion on both the RV Industry and Outdoor Recreation:

Phil Ingrassia, President at RVDA

Eleanore Hamm, President at RVDA of Canada

Shane Devenish, Executive Director at CRVA

Plus, we'll be joined by some brand new recurring guests who will appear once a month with us to have a candid discussion on what park owners are thinking about right now:

Heather Blankenship, owner of Pigeon Forge Jellystone

Gary Quigley, owner of Jellystone Park at Kozy Rest

Thomas Sparrow, owner of Auburn RV Park

Ryan Crots, from Sun Outdoors

Joe Duemig, from App My Community

We'll be joined by Erin Stender, Chief Marketing Officer of Campspot, Tyler & Kendra from One-y-One who were panelists, Britt & Meryl from Dark Sky Campgrounds, and Brian from Elkamp Eastcreek to discuss the awards.

*Casey Cochran, Director of Business Development at Campspot Software

*Randy Hendrickson, Founder & CEO of United Park Brokers

*Scott Foos, CEO & Owner of Horizon Outdoor Hospitality

*Sandy Ellingson, RV Industry Consultant

*Ruben Martinez, American Glamping Association

*Mark Koep, Founder, and CEO of CampgroundViews.com

*Angela Hylton, Editor in Chief of Modern Campground

Plus, we’ll chat with a park manager about their Christmas activities, an owner who expanded their park and speculate about what 2022 has in store for the industry.

We’ll welcome Earl B. Hunter, Jr from Black Folks Camp Too, David & Eddie from Full-Time Gays, Lindsey Lerner who has traveled full-time and consulted for Sekr, and Al Berrios who helps coordinate outdoor-related activities for Outerthere.

*Casey Cochran, Director of Business Development at Campspot Software

*Randy Hendrickson, Founder & CEO of United Park Brokers

*Scott Foos, CEO & Owner of Horizon Outdoor Hospitality

*Sandy Ellingson, RV Industry Consultant

*Kurt Repanshek, Founder of National Parks Traveler

*Mark Koep, Founder, and CEO of CampgroundViews.com

*Angela Hylton, Editor in Chief of Modern Campground

Plus, we'll be joined by Joann Delvescio who just wrapped up a successful C.A.M.P. meeting that was held during the ARVC Conference last week. She'll tell us what the organization has been focused on and what she is hearing from state leaders across North America heading into 2022.

Plus we'll hear from vendors with interesting products and services including Alex Goldman from Ideal One Amusement Software and Roy Heimowitz from Skyhawk.

*Casey Cochran, Director of Business Development at Campspot Software

*Randy Hendrickson, Founder & CEO of United Park Brokers

*Scott Foos, CEO & Owner of Horizon Outdoor Hospitality

*Sandy Ellingson, RV Industry Consultant

*Kurt Repanshek, Founder of National Parks Traveler

*Mark Koep, Founder, and CEO of CampgroundViews.com

*Angela Hylton, Project Manager at Insider Perks.

Casey Cochran, Director of Business Development at Campspot Software; Randy Hendrickson, Founder & CEO of United Park Brokers; Scott Foos, CEO & Owner of Horizon Outdoor Hospitality; Sandy Ellingson, RV Industry Consultant; Kurt Repanshek, Founder of National Parks Traveler; Mark Koep, Founder, and CEO of CampgroundViews.com; Angela Hylton, Project Manager at Insider Perks.

Lori Severson from the brand new Campground Owners Expo - COE will join us, along with Joss Penny from British Columbia to talk about their respective conferences. Plus, we'll hear from Joe Duemig a supplier from App My Community about vendor interest in these shows, as well as discuss ARVC, KOA, Jellystone, and state conferences like New York and Pennsylvania.

We'll be discussing peer-to-peer rentals and how they broaden access to the RV/camping lifestyle to more people. Plus, we'll talk about how Outdoorsy and campgrounds can work together to benefit everyone involved.

Hear from David Korse, organizer of The Glamping Show USA, about their upcoming conference. Plus, we'll chat with Ruben Martinez from the American Glamping Association and Glamping Hub, Jeff Haynes, a rep for De Waard, and Mike & Anne Howard from HoneyTrek.

From breaking ground to retirement, we'll be joined by Randy Hendrickson the CEO of United Park Brokers, for a candid conversation on what he has learned through decades of experience and relationships with dozens of parks.

Special guests for this episode include Mark Koep, Founder & CEO of Campground Views, Heather Blankenship, Pigeon Forge Jellystone Park owner, and Angela Hylton, Project Manager at Insider Perks.

Plus, we'll tackle revenue sources from a supplier perspective as well, so if your business partners with campgrounds be sure to tune in for some ideas on your side as well.

Special guests for this episode include Randy Hendrickson, Founder & CEO of United Park Brokers along with Shane Devenish from the Canadian Camping & RV Council and Joe Deumig from App My Community.

We'll be joined by Dan Smucker from Lancaster Log Cabins, Gavin Stuart from Meska Outdoors, and we'll also be covering some recent news regarding accommodations overall.

This week we'll be discussing the wide variety of ways you can level up your knowledge as a park owner. From FB Groups to associations and tailored courses to subscription services.

We'll discuss what they learned along the way, tips for people just getting started on their journey, and much more.

Join us as we discuss simple steps you can take to protect your business from these growing threats and how some suppliers are working to provide enhanced protection as well.

Plus, we'll chat with Tom Mason from IVEE Group about how they are deciding what to implement at their properties, and park owners considering various accommodations.

Special guests for this open discussion include Ryan Crots from Petoskey KOA Holiday in Michigan.

We'll also welcome Quentin Incao, who is working on a new Camp Collective brand that will launch soon.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl and Cara Braeutigam.

This week we'll chat with Kathleen Walsh, CEO of Advanced Outdoor Solutions to help answer these questions!

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, and Cara Braeutigam.

We'll have Shane Devenish from CCRVC, Joss Penny from British Columbia, Alexandra Anderson from Ontario, Lisa Thibodaux from Louisiana, and Emily Peck from Virginia.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, and Cara Braeutigam.

Special guests for this open discussion include Joe Duemig from App My Community, Casey Cochran from Campspot, and Ryan Crots from Petoskey KOA in Michigan.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, and Cara Braeutigam.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, Cara Braeutigam, and Ben Quiggle.

Watch live on Facebook, YouTube, or listen later as a podcast on iTunes, Spotify, Google, Pandora, and more.

Plus, we'll take a live poll on which RV should be bought immediately during the show with Ben's credit card.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, Cara Braeutigam, and Ben Quiggle.

1) We'll discuss the latest industry news

2) We'll discuss even more industry news

3) Ben will take you on a video tour of a secret Egyptian tomb he found in the Grand Canyon filled with treasure.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, Cara Braeutigam, and Ben Quiggle.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, Cara Braeutigam, and Ben Quiggle.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, Cara Braeutigam, and Ben Quiggle.

Join us as we highlight the work that the Outdoor Recreation Roundtable (ORR) and the Canadian Outdoor Recreation Roundtable (CORR) do at the federal level to ensure the outdoor hospitality industries in both countries play a key role in legislation that may impact the businesses they represent.

Eleonore Hamm, who sits on the board of the CORR, and Phil Ingrassia, president of the ORR, are both set to join the show.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, Cara Braeutigam, and Ben Quiggle.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, Cara Braeutigam, and Ben Quiggle.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, Cara Braeutigam, and Ben Quiggle.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, Cara Braeutigam, and Ben Quiggle.

MC Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, Cara Braeutigam, and Ben Quiggle.

WCM Fireside Chats is a weekly show focused on the latest news, trends, and commentary from the Outdoor Hospitality Industry with hosts Brian Searl, Cara Braeutigam, and Ben Quiggle.