<![CDATA[Membership-Driven Business]]>e28c5e0c-5eb2-59ab-b5ae-94a0a58e13dfWed, 22 Apr 2026 11:47:58 +0000Captivate.fmNatalie Taylorhttps://artwork.captivate.fm/57a842cc-a280-4560-b6d2-4655a3d4be6e/2Ihnnvv4QLQsWqw44tXNMVsq.jpgMembership-Driven BusinessNatalie TaylorNatalie TaylorMembership-Driven Business is a podcast that explores what it really takes to grow an industry-leading membership. The truth is that running a membership is a massive commitment and a big responsibility — and most people struggle to set up and sell their membership in a way that is sustainable, enjoyable and profitable. Your host, Natalie Taylor, is a messaging and sales strategist to membership-driven business owners. Since 2017 she has worked behind the scenes of some of the biggest memberships and paid communities around the world: helping them grow their sales, improve retention and engagement, and more. Learn more about Natalie and the podcast at membershipdrivenbusiness.com and subscribe to be the first to hear new episodes.https://membershipdrivenbusiness.comfalseepisodicnopodcast38: The Ultimate Membership Sales Strategy (It's Not What You Think)38: The Ultimate Membership Sales Strategy (It's Not What You Think)You're out there creating content, sending emails, showing up on social media, being so generous with your expertise... and wondering why people aren't joining your membership at the rate you'd expect.

Here's what might be happening: you're giving tips when you should be sharing your point of view.

In this episode, I'm making the case that tips are dead as a membership sales strategy in 2026.

The thing that will make people choose you, stay with you, and see your membership as the only option for them is your unique perspective on how to solve the problem you solve.

And the good news? You're already sitting on it.

We'll cover how your point of view becomes your most powerful sales tool (and why no tactic or strategy works without it), how to turn your opinions and expertise into branded frameworks that differentiate your membership, and why leaning into your perspective makes your business feel alive again, especially when the marketing starts to feel stale.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/38-ultimate-membership-sales-strategy

Follow on Social Media:


]]>You're out there creating content, sending emails, showing up on social media, being so generous with your expertise... and wondering why people aren't joining your membership at the rate you'd expect.

Here's what might be happening: you're giving tips when you should be sharing your point of view.

In this episode, I'm making the case that tips are dead as a membership sales strategy in 2026.

The thing that will make people choose you, stay with you, and see your membership as the only option for them is your unique perspective on how to solve the problem you solve.

And the good news? You're already sitting on it.

We'll cover how your point of view becomes your most powerful sales tool (and why no tactic or strategy works without it), how to turn your opinions and expertise into branded frameworks that differentiate your membership, and why leaning into your perspective makes your business feel alive again, especially when the marketing starts to feel stale.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/38-ultimate-membership-sales-strategy

Follow on Social Media:


]]>9e185929-2cf5-4dbd-8fb8-d6f4744ab847Wed, 22 Apr 2026 21:30:00 +100017:50falsefull37: Schrodinger's Membership (AKA: Your Membership Identity Crisis)37: Schrodinger's Membership (AKA: Your Membership Identity Crisis)Your membership isn't dead... but is it truly alive?

If your membership feels like it's in a state of suspended reality, where things aren't falling apart but they're definitely not thriving, this episode is your diagnostic.

Before you look at sales strategies, repositioning, or messaging fixes, there's a deeper question to answer first... are you actually sold on your own membership? Because it's incredibly hard to grow an offer you're not fully bought into.

In this episode, I'm walking you through the three sneaky things that create resistance to selling your membership, and why resolving them can be so much faster (and less dramatic) than you think.

We'll cover:

  • The concept of "Schrödinger's Membership" and why so many membership owners are stuck in a fuzzy middle ground with their offer
  • The three things to address before you touch your sales strategy (and why tackling them first makes everything else easier)
  • Why your membership needs its own lane and the dangerous pattern of replicating your higher-priced offers at a lower price point

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/37-schrodingers-membership-identity-crisis

Follow on Social Media:


]]>Your membership isn't dead... but is it truly alive?

If your membership feels like it's in a state of suspended reality, where things aren't falling apart but they're definitely not thriving, this episode is your diagnostic.

Before you look at sales strategies, repositioning, or messaging fixes, there's a deeper question to answer first... are you actually sold on your own membership? Because it's incredibly hard to grow an offer you're not fully bought into.

In this episode, I'm walking you through the three sneaky things that create resistance to selling your membership, and why resolving them can be so much faster (and less dramatic) than you think.

We'll cover:

  • The concept of "Schrödinger's Membership" and why so many membership owners are stuck in a fuzzy middle ground with their offer
  • The three things to address before you touch your sales strategy (and why tackling them first makes everything else easier)
  • Why your membership needs its own lane and the dangerous pattern of replicating your higher-priced offers at a lower price point

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/37-schrodingers-membership-identity-crisis

Follow on Social Media:


]]>e3bccec8-2289-4a89-bdc4-65a55e5248e6Tue, 14 Apr 2026 16:30:00 +100024:07falsefull36: When The Vibe Feels "Off" in Your Membership (and You're Questioning Everything)36: When The Vibe Feels "Off" in Your Membership (and You're Questioning Everything)You know that feeling when something's just *off* inside your membership?

Members aren't engaging the way you'd hoped, the energy feels flat, and you're starting to wonder if the whole thing needs an overhaul?

Before you raise the price, restructure the offer, or spiral into second-guessing everything you've built, there are three practical things you can do to bring the vibe back to life.

In this episode, I'm walking you through what's really going on when your membership feels off, why your instincts to "do more" or "back off completely" are both leading you astray, and the three shifts that will help you reconnect with your members and sell your membership with confidence again.

We'll cover:

  1. Why memberships have a completely different engagement style than group programs or 1:1 work, and how mismatched expectations are messing with your head
  2. Why your first instinct when the vibe feels off (do more OR back off) is almost always wrong
  3. The two-part internal structure every membership needs and how to tell if yours has gaps
  4. How to bring your philosophy and point of view into the room so members actually feel the energy you're known for
  5. The connection question that will help you rediscover what makes your membership fun to run (and irresistible to join)

If you've been sensing that something feels a little flat inside your membership but you can't quite put your finger on it, this episode will help you fix it without blowing everything up.

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
  2. 💘 Catch the replay >> COMMITTED: How to Get More Annual Members, Upgrades & Renewals: https://themissingink.co/committed
  3. Contact Natalie: themissingink.co/connect
  4. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/membership-vibe-engagement-off

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>You know that feeling when something's just *off* inside your membership?

Members aren't engaging the way you'd hoped, the energy feels flat, and you're starting to wonder if the whole thing needs an overhaul?

Before you raise the price, restructure the offer, or spiral into second-guessing everything you've built, there are three practical things you can do to bring the vibe back to life.

In this episode, I'm walking you through what's really going on when your membership feels off, why your instincts to "do more" or "back off completely" are both leading you astray, and the three shifts that will help you reconnect with your members and sell your membership with confidence again.

We'll cover:

  1. Why memberships have a completely different engagement style than group programs or 1:1 work, and how mismatched expectations are messing with your head
  2. Why your first instinct when the vibe feels off (do more OR back off) is almost always wrong
  3. The two-part internal structure every membership needs and how to tell if yours has gaps
  4. How to bring your philosophy and point of view into the room so members actually feel the energy you're known for
  5. The connection question that will help you rediscover what makes your membership fun to run (and irresistible to join)

If you've been sensing that something feels a little flat inside your membership but you can't quite put your finger on it, this episode will help you fix it without blowing everything up.

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
  2. 💘 Catch the replay >> COMMITTED: How to Get More Annual Members, Upgrades & Renewals: https://themissingink.co/committed
  3. Contact Natalie: themissingink.co/connect
  4. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/membership-vibe-engagement-off

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>85acf758-3388-458f-8dfd-2cddc637a908Thu, 19 Mar 2026 17:00:00 +100025:12falsefull35: How Michelle Quit Quarterly Membership Launches and is Getting BETTER Results35: How Michelle Quit Quarterly Membership Launches and is Getting BETTER ResultsThere's a crucial difference between knowing how to launch and knowing how to grow a membership sustainably, and understanding this distinction will change the way you sell.

If you've been caught in a cycle where each launch catches you by surprise, each promotion feels like starting from scratch, or you're constantly winging it with your membership growth, this episode is for you.

My brilliant client Dr. Michelle Mazur is joining me to share how she grew her annual membership, The Expert Up Club, into a $10K/month revenue stream — and the work we did together to create more organized, strategic membership growth instead of “flying by the seat of her pants” (in Michelle’s words!) with quarterly launches.

Michelle works with consultants and service providers to make marketing suck less through powerful messaging and positioning work, and she's applied those same principles to refine how she promotes her own membership.

We'll cover:

🔹 How we re-worked Michelle's membership growth strategy so she could launch differently without sacrificing her results

🔹 The new sales assets that Michelle can re-mix and reuse across the year to grow her membership, instead of always starting from scratch

🔹 What changed to help Michelle hit her highest number of sign-ups ever for a promotional event that led into her launch... and a 48% live show-up rate {which is truly bananas}.

🔹 How Michelle is hitting her enrollment goals and creating more predictable launch results... without guessing or scrambling to pull everything together at the last minute.

🎧 ​Listen in to hear how Michelle made her membership her core revenue driver and what we've done to dial in the way she is growing it.​

Michelle's promotions are getting more attention than ever before, and her launches don't kick her ass like they used to (in her words)!

I've had a ton of fun supporting her growth and I think you'll learn a lot from her story.

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
  2. Contact Natalie: themissingink.co/connect
  3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/michelle-mazur-membership-case-study

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>There's a crucial difference between knowing how to launch and knowing how to grow a membership sustainably, and understanding this distinction will change the way you sell.

If you've been caught in a cycle where each launch catches you by surprise, each promotion feels like starting from scratch, or you're constantly winging it with your membership growth, this episode is for you.

My brilliant client Dr. Michelle Mazur is joining me to share how she grew her annual membership, The Expert Up Club, into a $10K/month revenue stream — and the work we did together to create more organized, strategic membership growth instead of “flying by the seat of her pants” (in Michelle’s words!) with quarterly launches.

Michelle works with consultants and service providers to make marketing suck less through powerful messaging and positioning work, and she's applied those same principles to refine how she promotes her own membership.

We'll cover:

🔹 How we re-worked Michelle's membership growth strategy so she could launch differently without sacrificing her results

🔹 The new sales assets that Michelle can re-mix and reuse across the year to grow her membership, instead of always starting from scratch

🔹 What changed to help Michelle hit her highest number of sign-ups ever for a promotional event that led into her launch... and a 48% live show-up rate {which is truly bananas}.

🔹 How Michelle is hitting her enrollment goals and creating more predictable launch results... without guessing or scrambling to pull everything together at the last minute.

🎧 ​Listen in to hear how Michelle made her membership her core revenue driver and what we've done to dial in the way she is growing it.​

Michelle's promotions are getting more attention than ever before, and her launches don't kick her ass like they used to (in her words)!

I've had a ton of fun supporting her growth and I think you'll learn a lot from her story.

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
  2. Contact Natalie: themissingink.co/connect
  3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/michelle-mazur-membership-case-study

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>f695a1f8-ab21-46cd-8983-5bc7aabd9f64Sat, 21 Feb 2026 03:00:00 +100051:49falsefull34: Accidental or On Purpose? Taking Control of Your Membership Revenue34: Accidental or On Purpose? Taking Control of Your Membership RevenueDoes your membership revenue feel random? You're working hard behind the scenes, your members are happy, but when it comes to growing your income and hitting your goals, things feel unpredictable.

If you've been frustrated by plateaued growth or can't seem to break out of the "nice little baseline" zone with your membership, let's talk about what you can do differently!

In this episode, I'm walking you through the three critical mindset and operational shifts that separate membership owners who are just maintaining from those who are truly membership-driven.

It's time to stop guessing your way through growth.

We'll cover:

  1. The three shifts from treating your membership like a side offer to becoming truly membership-driven
  2. Why your super fans might be holding you back from attracting new members (and what to do about it)
  3. The difference between knowing your numbers and guessing at growth strategies
  4. How to stop the cycle of trying everything without knowing what actually works

If you're ready to move from accidental growth to intentional, predictable revenue with your membership, this episode is for you.

💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership.

Register at committedworkshop.com or catch the replay.

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
  2. What's your membership growth style? Take the quiz at growthstylequiz.com
  3. Contact Natalie: themissingink.co/connect
  4. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/34-take-control-membership-revenue

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>Does your membership revenue feel random? You're working hard behind the scenes, your members are happy, but when it comes to growing your income and hitting your goals, things feel unpredictable.

If you've been frustrated by plateaued growth or can't seem to break out of the "nice little baseline" zone with your membership, let's talk about what you can do differently!

In this episode, I'm walking you through the three critical mindset and operational shifts that separate membership owners who are just maintaining from those who are truly membership-driven.

It's time to stop guessing your way through growth.

We'll cover:

  1. The three shifts from treating your membership like a side offer to becoming truly membership-driven
  2. Why your super fans might be holding you back from attracting new members (and what to do about it)
  3. The difference between knowing your numbers and guessing at growth strategies
  4. How to stop the cycle of trying everything without knowing what actually works

If you're ready to move from accidental growth to intentional, predictable revenue with your membership, this episode is for you.

💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership.

Register at committedworkshop.com or catch the replay.

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
  2. What's your membership growth style? Take the quiz at growthstylequiz.com
  3. Contact Natalie: themissingink.co/connect
  4. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/34-take-control-membership-revenue

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>f0dd8414-1e99-4991-bc9d-12abb57bcdf0Mon, 09 Feb 2026 09:00:00 +100029:14falsefull33: How to Grow Your Membership Revenue Without Adding More New Members33: How to Grow Your Membership Revenue Without Adding More New MembersWhat if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue forecasting?

That skill is learning how to position a compelling 12-month membership tier... even if you have no plans to actually offer one.

In this episode, I'm breaking down why thinking through an annual membership offer will make you better at selling and retaining members across every pricing tier, plus open up revenue opportunities you might not be seeing right now.

Whether you currently offer monthly-only, already have an annual tier that nobody buys, or you're curious about adding longer-term commitments to your membership, this episode will shift how you think about long-term value and member journeys.

We'll cover:

  1. Why approximately 20% of your audience would love to pay you upfront for a year (and how this changes your cashflow and forecasting)
  2. The difference between pathway and ritual in your membership (and why this clarity makes you better at selling monthly plans too)
  3. How mapping a 12-month member journey forces you to improve your experience and retention behind the scenes
  4. The three ways to grow revenue from annual commitments beyond just selling them upfront
  5. Why vague membership growth goals keep you guessing (and how to set strategic, specific targets instead)

If you want to grow your membership revenue this year through more than just adding new members, understanding annual positioning is the strategic advantage you've been missing.

💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership. Register at committedworkshop.com

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
  2. Contact Natalie: themissingink.co/connect
  3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/33-grow-membership-income-with-an-annual-plan

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>What if building one skill could simultaneously improve how you sell your membership, enhance your member experience, boost retention, AND give you clearer revenue forecasting?

That skill is learning how to position a compelling 12-month membership tier... even if you have no plans to actually offer one.

In this episode, I'm breaking down why thinking through an annual membership offer will make you better at selling and retaining members across every pricing tier, plus open up revenue opportunities you might not be seeing right now.

Whether you currently offer monthly-only, already have an annual tier that nobody buys, or you're curious about adding longer-term commitments to your membership, this episode will shift how you think about long-term value and member journeys.

We'll cover:

  1. Why approximately 20% of your audience would love to pay you upfront for a year (and how this changes your cashflow and forecasting)
  2. The difference between pathway and ritual in your membership (and why this clarity makes you better at selling monthly plans too)
  3. How mapping a 12-month member journey forces you to improve your experience and retention behind the scenes
  4. The three ways to grow revenue from annual commitments beyond just selling them upfront
  5. Why vague membership growth goals keep you guessing (and how to set strategic, specific targets instead)

If you want to grow your membership revenue this year through more than just adding new members, understanding annual positioning is the strategic advantage you've been missing.

💘💘💘 P.S. I'm hosting a free workshop on February 12th, 2026 where we'll map out your compelling 12-month membership tier together. Whether you plan to offer it or not, this exercise will transform how you sell and deliver your membership. Register at committedworkshop.com

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership: themissingink.co/the-gameplan
  2. Contact Natalie: themissingink.co/connect
  3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/33-grow-membership-income-with-an-annual-plan

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>e6234d64-6606-4f39-a8dd-0c56b2b03573Thu, 05 Feb 2026 09:00:00 +100024:37falsefull32: Cart Open? How to Spend Your Time While Promoting Your Membership32: Cart Open? How to Spend Your Time While Promoting Your MembershipIf you've ever found yourself stress-cleaning your business during a promotion (or fantasizing about becoming a seaside barista), this episode is your lighthouse.

Running a membership promotion can trigger completely normal anxiety and discomfort. The vulnerability of putting yourself out there, the white-knuckle grip on your sales dashboard, the voice in your head questioning everything... it's a lot.

This episode is designed to be a life raft for anyone actively promoting their membership right now, or preparing for one.

Because in 2026, we can't take a passive approach to selling anymore. You need to be engaged during your promotion, but in the right ways - so you can get the most out of your launch without making yourself miserable in the process.

We'll cover:

  1. 2 ways to create a feeling of steadiness instead of anxiety during your promotions (even when it doesn't go as planned)
  2. How to turn your attention outward instead of obsessing over internal stories your brain spins during a promotion
  3. The 3 practical levers you can pull during an active promotion so you can spend your time productively and close more sales
  4. Specific strategies for different membership types based on your price point and audience size
  5. Why every promotion builds currency beyond just new member sales (and how to collect that currency intentionally, every single time you sell)

Episode highlights:

  1. 01:21 the stress-cleaning analogy and why launches trigger our most anxious behaviors
  2. 04:33: who do you need to BE during a promotion? (This changes everything)
  3. 05:50: why even 7-figure membership owners can be untethered during promotions (and what that teaches us)
  4. 12:42: how to practice "strategic short-sightedness" and refuse sweeping judgments mid-launch
  5. 13:07: the 3 specific things to track daily during your promotion (get a launch tracking document going)
  6. 14:45: the content lever: turning objections, questions, and patterns into social posts, emails, and pop-up podcast episodes
  7. 15:08: "shaking the trees" when things feel quiet: who to talk to and how to start strategic conversations
  8. 22:30: real client example: how one membership owner had her best enrollment in 2 years by applying these exact strategies

If you're actively promoting your membership or planning a launch, this episode will help you stay grounded, take strategic action, and avoid the temptation to stress-clean your business when things feel uncertain.

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan
  2. Contact Natalie: themissingink.co/connect
  3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/32-where-to-focus-during-membership-promotion

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>If you've ever found yourself stress-cleaning your business during a promotion (or fantasizing about becoming a seaside barista), this episode is your lighthouse.

Running a membership promotion can trigger completely normal anxiety and discomfort. The vulnerability of putting yourself out there, the white-knuckle grip on your sales dashboard, the voice in your head questioning everything... it's a lot.

This episode is designed to be a life raft for anyone actively promoting their membership right now, or preparing for one.

Because in 2026, we can't take a passive approach to selling anymore. You need to be engaged during your promotion, but in the right ways - so you can get the most out of your launch without making yourself miserable in the process.

We'll cover:

  1. 2 ways to create a feeling of steadiness instead of anxiety during your promotions (even when it doesn't go as planned)
  2. How to turn your attention outward instead of obsessing over internal stories your brain spins during a promotion
  3. The 3 practical levers you can pull during an active promotion so you can spend your time productively and close more sales
  4. Specific strategies for different membership types based on your price point and audience size
  5. Why every promotion builds currency beyond just new member sales (and how to collect that currency intentionally, every single time you sell)

Episode highlights:

  1. 01:21 the stress-cleaning analogy and why launches trigger our most anxious behaviors
  2. 04:33: who do you need to BE during a promotion? (This changes everything)
  3. 05:50: why even 7-figure membership owners can be untethered during promotions (and what that teaches us)
  4. 12:42: how to practice "strategic short-sightedness" and refuse sweeping judgments mid-launch
  5. 13:07: the 3 specific things to track daily during your promotion (get a launch tracking document going)
  6. 14:45: the content lever: turning objections, questions, and patterns into social posts, emails, and pop-up podcast episodes
  7. 15:08: "shaking the trees" when things feel quiet: who to talk to and how to start strategic conversations
  8. 22:30: real client example: how one membership owner had her best enrollment in 2 years by applying these exact strategies

If you're actively promoting your membership or planning a launch, this episode will help you stay grounded, take strategic action, and avoid the temptation to stress-clean your business when things feel uncertain.

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan
  2. Contact Natalie: themissingink.co/connect
  3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/32-where-to-focus-during-membership-promotion

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>3acb8bd8-07e7-4393-94cc-3493d52b5eadThu, 22 Jan 2026 08:50:00 +100026:39falsefull31: How Jamar Created His Highest Membership Revenue Month EVER31: How Jamar Created His Highest Membership Revenue Month EVERJamar Diggs said he'd never start a membership — until he did.

He thought they were a time and energy suck that required endless content drops.

So: he decided to do something different.

He launched his membership, the Low-Lift Club: which doesn't deliver monthly content or require Jamar to be endlessly available in his community, answering questions on demand...

And his members love it.

Fast-forward two years, and the Low-Lift Club is now Jamar's main source of income.

Recently, he celebrated his highest (and most profitable) month of income yet.

Jamar is my client inside The Membership Growth Gameplan and it's been a delight to support him as he's grown his membership in leaps and bounds this year.

I invited him onto the podcast to talk about:

  1. How Jamar knew it was time to make the shift from focusing on member experience to membership growth
  2. The strategy we put in place to help Jamar grow his membership on evergreen
  3. How Jamar and I set sales goals for his membership (that he was originally skeptical he could achieve!) and what it took for him to hit or exceed those goals, every single time
  4. How we layered a more thoughtful sales strategy over what Jamar was already doing to grow his membership, so he didn't have to re-invent his natural marketing style to create better results

Jamar is proof that you can create a membership where you are present and able to serve people sustainably, as long you put the right boundaries in place and design around how you like to work.

We brought this same level of intention to his membership sales strategy — and his membership is growing like never before.

Links and Resources:

  1. 🎯 The Gamplan: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan
  2. Contact Natalie: themissingink.co/connect
  3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/jamar-diggs-membership-growth-case-study

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>Jamar Diggs said he'd never start a membership — until he did.

He thought they were a time and energy suck that required endless content drops.

So: he decided to do something different.

He launched his membership, the Low-Lift Club: which doesn't deliver monthly content or require Jamar to be endlessly available in his community, answering questions on demand...

And his members love it.

Fast-forward two years, and the Low-Lift Club is now Jamar's main source of income.

Recently, he celebrated his highest (and most profitable) month of income yet.

Jamar is my client inside The Membership Growth Gameplan and it's been a delight to support him as he's grown his membership in leaps and bounds this year.

I invited him onto the podcast to talk about:

  1. How Jamar knew it was time to make the shift from focusing on member experience to membership growth
  2. The strategy we put in place to help Jamar grow his membership on evergreen
  3. How Jamar and I set sales goals for his membership (that he was originally skeptical he could achieve!) and what it took for him to hit or exceed those goals, every single time
  4. How we layered a more thoughtful sales strategy over what Jamar was already doing to grow his membership, so he didn't have to re-invent his natural marketing style to create better results

Jamar is proof that you can create a membership where you are present and able to serve people sustainably, as long you put the right boundaries in place and design around how you like to work.

We brought this same level of intention to his membership sales strategy — and his membership is growing like never before.

Links and Resources:

  1. 🎯 The Gamplan: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan
  2. Contact Natalie: themissingink.co/connect
  3. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/jamar-diggs-membership-growth-case-study

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>65cd0d2c-2ed5-42b9-a5ac-7f02b5bdafa2Mon, 19 Jan 2026 09:00:00 +100054:15falsefull30: 2 Questions to Ask About Your Membership This Year30: 2 Questions to Ask About Your Membership This YearSetting membership goals without first answering these two questions is like trying to win a million hearts instead of actually winning the game. (Yes, that was a Survivor reference.)

If you've ever set a big, inspiring goal for your membership (like: "impact 1 million women" or "help 10,000 people get debt-free") and then struggled to figure out what the hell to actually DO on a weekly basis to make it happen, this episode will change everything.

In this episode, I'm sharing the two questions that will make you more excited about your membership AND more effective at selling it.

Knowing the answers is what will help you follow through, stay the course, and make your revenue goals more likely to happen.

We'll cover:

  1. Why pie-in-the-sky goals make it nearly impossible to design compelling membership experiences or know what to do daily
  2. The nudge question: how to identify the 1% and 10% wins that fuel member engagement (and your confidence in selling)
  3. The experience question: designing intentional moments with your members that energize you instead of draining you
  4. The difference between being on the pedestal vs. being in the practice with your members (and why this changes everything about retention and sales)

Episode highlights:

  1. 01:22: The Survivor contestant who wanted to "win a million hearts" (and why you might be doing the same thing in your membership)
  2. 07:48: Why "helping people achieve financial freedom" makes it impossible to design experiences people actually engage with
  3. 10:35: The small wins your members will actually pay for (spoiler: it's not always the big transformation)
  4. 19:26: When you're most on fire inside your membership (and how to design more of those moments)
  5. 18:14: How the right experiences become your best sales strategy (the activator event approach)

If you're setting membership goals for 2026 but struggling to feel fired up about selling or showing up consistently, these two questions will help you design a membership you actually want to run while hitting the revenue targets that matter to you.

When you're ready for the next step:

🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan

More links:

  1. Contact Natalie: themissingink.co/connect
  2. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/30-2-questions-to-ask-about-your-membership

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>Setting membership goals without first answering these two questions is like trying to win a million hearts instead of actually winning the game. (Yes, that was a Survivor reference.)

If you've ever set a big, inspiring goal for your membership (like: "impact 1 million women" or "help 10,000 people get debt-free") and then struggled to figure out what the hell to actually DO on a weekly basis to make it happen, this episode will change everything.

In this episode, I'm sharing the two questions that will make you more excited about your membership AND more effective at selling it.

Knowing the answers is what will help you follow through, stay the course, and make your revenue goals more likely to happen.

We'll cover:

  1. Why pie-in-the-sky goals make it nearly impossible to design compelling membership experiences or know what to do daily
  2. The nudge question: how to identify the 1% and 10% wins that fuel member engagement (and your confidence in selling)
  3. The experience question: designing intentional moments with your members that energize you instead of draining you
  4. The difference between being on the pedestal vs. being in the practice with your members (and why this changes everything about retention and sales)

Episode highlights:

  1. 01:22: The Survivor contestant who wanted to "win a million hearts" (and why you might be doing the same thing in your membership)
  2. 07:48: Why "helping people achieve financial freedom" makes it impossible to design experiences people actually engage with
  3. 10:35: The small wins your members will actually pay for (spoiler: it's not always the big transformation)
  4. 19:26: When you're most on fire inside your membership (and how to design more of those moments)
  5. 18:14: How the right experiences become your best sales strategy (the activator event approach)

If you're setting membership goals for 2026 but struggling to feel fired up about selling or showing up consistently, these two questions will help you design a membership you actually want to run while hitting the revenue targets that matter to you.

When you're ready for the next step:

🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/the-gameplan

More links:

  1. Contact Natalie: themissingink.co/connect
  2. See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/30-2-questions-to-ask-about-your-membership

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>194526af-7ead-432b-a97f-e11964186e92Fri, 09 Jan 2026 09:00:00 +100024:44falsefull29: How Maggie Grew Her Membership During a Busy Season (Without Big Launches)29: How Maggie Grew Her Membership During a Busy Season (Without Big Launches)Growing your membership is a priority, but it's likely not the only thing you're doing in your business.

You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside.

This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of The Staying Solo Squad, a membership for solo service providers.

In 2025, Maggie launched her book, promoted two masterminds, sold a new service, hosted 2 podcasts and *still* grew her membership steadily... without relying on a big launch that she didn't have the capacity for.

In this episode, Maggie shares:

  1. What she focused on (and what she said NO to) in order to keep growing her membership during a busy business season
  2. How Maggie made her promos feel more exciting + fresh again, without throwing out everything she'd already done
  3. How she's mastered the skill of "killing off her ideas" so she doesn't get distracted
  4. How dialling in the positioning for her membership had the added benefit of elevating her member experience behind the scenes
  5. How Maggie did all of this while still having enough time for kayaking and taking Fridays off!

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan
  2. Contact Natalie: themissingink.co/connect

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/29-grow-membership-without-big-launches

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>Growing your membership is a priority, but it's likely not the only thing you're doing in your business.

You have other offers to sell, things you're creating, and it takes a real plan to make sure your membership growth goals don't fall to the wayside.

This was true for Maggie Patterson: a marketing & communications expert, business consultant, the author of Staying Solo - and the owner of The Staying Solo Squad, a membership for solo service providers.

In 2025, Maggie launched her book, promoted two masterminds, sold a new service, hosted 2 podcasts and *still* grew her membership steadily... without relying on a big launch that she didn't have the capacity for.

In this episode, Maggie shares:

  1. What she focused on (and what she said NO to) in order to keep growing her membership during a busy business season
  2. How Maggie made her promos feel more exciting + fresh again, without throwing out everything she'd already done
  3. How she's mastered the skill of "killing off her ideas" so she doesn't get distracted
  4. How dialling in the positioning for her membership had the added benefit of elevating her member experience behind the scenes
  5. How Maggie did all of this while still having enough time for kayaking and taking Fridays off!

Links and Resources:

  1. 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: themissingink.co/gameplan
  2. Contact Natalie: themissingink.co/connect

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/29-grow-membership-without-big-launches

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>44a5d84c-8295-4fbb-92ea-f9cd0fd3124dTue, 25 Nov 2025 09:00:00 +100055:35falsefull28: Stop Tolerating What's Broken in Your Membership (And Actually Fix it!) [Staying Power, Part 2]28: Stop Tolerating What's Broken in Your Membership (And Actually Fix it!) [Staying Power, Part 2]There's a massive difference between solving problems and tolerating dysfunction in your membership. Recognizing which one you're doing will unlock your next level of growth.

If you've been sensing that the effort you put into your membership could be yielding even better results, or you're ready to move from good to exceptional membership performance, you’ll learn exactly where to focus in this episode.

In this second installment of the Staying Power series, I'm sharing the three subtle imbalances that keep successful memberships from reaching their full potential, and how small adjustments can create exponential returns.

We'll cover:

  • The three imbalances that cap your membership growth (time, promotion, and results) and how to optimize each one
  • How to move beyond delivery mode to create space for strategic growth initiatives
  • How to find your membership promotion sweet spot
  • What might be getting in the way of your next revenue level and expanding beyond your current enrollment numbers

Episode highlights:

  • 08:06 The sore shoulder analogy that changed how I think about "pushing through" membership challenges
  • 13:25 Do you have the calendar of a membership-driven business owner? (the answer might surprise you)
  • 05:54 Why you're either bored of yourself OR constantly winging it when you promote
  • 29:37 Becoming a revenue plateau detective: what your numbers are really telling you
  • 38:35 Promoting yourself from Community Manager to Head of Growth: the identity shift that changes everything

If you're ready to refine what's already working in your membership and build something with exceptional staying power, this episode will show you exactly where to invest your energy for maximum returns.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/28-tolerating-membership-dysfunction

Follow on Social Media:


]]>There's a massive difference between solving problems and tolerating dysfunction in your membership. Recognizing which one you're doing will unlock your next level of growth.

If you've been sensing that the effort you put into your membership could be yielding even better results, or you're ready to move from good to exceptional membership performance, you’ll learn exactly where to focus in this episode.

In this second installment of the Staying Power series, I'm sharing the three subtle imbalances that keep successful memberships from reaching their full potential, and how small adjustments can create exponential returns.

We'll cover:

  • The three imbalances that cap your membership growth (time, promotion, and results) and how to optimize each one
  • How to move beyond delivery mode to create space for strategic growth initiatives
  • How to find your membership promotion sweet spot
  • What might be getting in the way of your next revenue level and expanding beyond your current enrollment numbers

Episode highlights:

  • 08:06 The sore shoulder analogy that changed how I think about "pushing through" membership challenges
  • 13:25 Do you have the calendar of a membership-driven business owner? (the answer might surprise you)
  • 05:54 Why you're either bored of yourself OR constantly winging it when you promote
  • 29:37 Becoming a revenue plateau detective: what your numbers are really telling you
  • 38:35 Promoting yourself from Community Manager to Head of Growth: the identity shift that changes everything

If you're ready to refine what's already working in your membership and build something with exceptional staying power, this episode will show you exactly where to invest your energy for maximum returns.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/28-tolerating-membership-dysfunction

Follow on Social Media:


]]>d2d76412-5948-4e12-a744-872f74f2ebaaMon, 20 Oct 2025 09:00:00 +100043:09falsefull27: Are You Expending Effort or Building Value? [Staying Power, Part 1]27: Are You Expending Effort or Building Value? [Staying Power, Part 1]Lately, I’ve been thinking a lot about what it means to create a membership with Staying Power.

The truth is that anyone can start a membership. The bar to entry has never been lower…

But the memberships that last, the ones that actually leave a positive impact on the people who join it — and on you, the person running it? Well, those memberships all have something special called Staying Power.

Over the next four episodes, I’ll be exploring the four key elements of membership Staying Power and how you can use them to grow your membership more strategically and set yourself up for long-term success.

Tune in for the first part now.

Episode Highlights:

  • 04:52 What does “Staying Power” really mean when you have a membership? (And how you can learn from the 17 stories I’ve analyzed from people who shut their membership down)
  • 11:47 The first element of Staying Power: VALUE over EFFORT (and how this shows up inside your membership, and the way you sell it)
  • 14:57 Why most membership owners suffer from a misdirection of their creative energy… and end up working on the wrong things
  • 21:41 How the behavior (or lack of!) from your members can serve as a mirror for what’s really in the way of your growth {this one might break your brain…}
  • 24:55 How to make the shift from expending effort to accuring value with your approach to membership growth… so your actions can compound over time, instead of always starting from scratch
  • 27:28 Adopting an “asset-based” mindset for your membership growth
  • 31:42 Recap & how I can help you build more Staying Power inside the Gameplan (my 1:1 growth coaching & mentorship package for membership owners)

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/27-effort-versus-value-staying-power-part-1

Follow on Social Media:


]]>Lately, I’ve been thinking a lot about what it means to create a membership with Staying Power.

The truth is that anyone can start a membership. The bar to entry has never been lower…

But the memberships that last, the ones that actually leave a positive impact on the people who join it — and on you, the person running it? Well, those memberships all have something special called Staying Power.

Over the next four episodes, I’ll be exploring the four key elements of membership Staying Power and how you can use them to grow your membership more strategically and set yourself up for long-term success.

Tune in for the first part now.

Episode Highlights:

  • 04:52 What does “Staying Power” really mean when you have a membership? (And how you can learn from the 17 stories I’ve analyzed from people who shut their membership down)
  • 11:47 The first element of Staying Power: VALUE over EFFORT (and how this shows up inside your membership, and the way you sell it)
  • 14:57 Why most membership owners suffer from a misdirection of their creative energy… and end up working on the wrong things
  • 21:41 How the behavior (or lack of!) from your members can serve as a mirror for what’s really in the way of your growth {this one might break your brain…}
  • 24:55 How to make the shift from expending effort to accuring value with your approach to membership growth… so your actions can compound over time, instead of always starting from scratch
  • 27:28 Adopting an “asset-based” mindset for your membership growth
  • 31:42 Recap & how I can help you build more Staying Power inside the Gameplan (my 1:1 growth coaching & mentorship package for membership owners)

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/27-effort-versus-value-staying-power-part-1

Follow on Social Media:


]]>eecd2dae-1be4-4f89-8509-5cd5c78049cbTue, 14 Oct 2025 09:00:00 +100034:13falsefull26: Launching Your Membership for Longevity... or Survival?26: Launching Your Membership for Longevity... or Survival?What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power?

In this episode, I'm challenging the all-or-nothing mindset that so many membership owners bring to their sales and growth efforts. Instead of measuring every promotion by whether you "win" or "fail," I'm introducing a new lens that will help you build longevity, more resilience and real staying power in your business.

This is the episode to listen to (or re-listen to) before your next launch or promotion — especially if you've been feeling the pressure of "this has to work" energy.

We'll cover:

  • The difference between launching for survival vs. launching for longevity (and why one creates staying power while the other leads to burnout)
  • If you hate the idea of failing: how to reframe your launches so you're either winning OR gaining an advantage
  • Why your attention during a launch matters more than you think (and how to train yourself to spot money-making opportunities instead of threats that will either distract you or shut you down)
  • The critical mistake of outsourcing your decision-making, and how to reclaim your self-trust as a business owner

Timestamps:

  • 06:42 Why I have the audacity to compare my pickleball experience to Roger Federer (and how it will help you think about “winning” in a whole new way)
  • 09:01 Playing for advantage vs. playing to win at all costs
  • 12:08 The "Bank of Future You" — why every promotion builds currency beyond immediate sales
  • 16:13 How your attention during a launch determines your results (survival mode vs. opportunity mode)
  • 24:29 The third shift: self-trust over seeking the "right way"
  • 30:49 What it means to have "watch me" energy in your membership business

If you're a membership owner who wants to build and grow a membership with true staying power (rather than burning bright and burning out like so many memberships do)… this episode is for you.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/26-launch-membership-longevity

Follow on Social Media:


]]>What if the way you've been thinking about "success" in your membership launches is actually undermining your staying power?

In this episode, I'm challenging the all-or-nothing mindset that so many membership owners bring to their sales and growth efforts. Instead of measuring every promotion by whether you "win" or "fail," I'm introducing a new lens that will help you build longevity, more resilience and real staying power in your business.

This is the episode to listen to (or re-listen to) before your next launch or promotion — especially if you've been feeling the pressure of "this has to work" energy.

We'll cover:

  • The difference between launching for survival vs. launching for longevity (and why one creates staying power while the other leads to burnout)
  • If you hate the idea of failing: how to reframe your launches so you're either winning OR gaining an advantage
  • Why your attention during a launch matters more than you think (and how to train yourself to spot money-making opportunities instead of threats that will either distract you or shut you down)
  • The critical mistake of outsourcing your decision-making, and how to reclaim your self-trust as a business owner

Timestamps:

  • 06:42 Why I have the audacity to compare my pickleball experience to Roger Federer (and how it will help you think about “winning” in a whole new way)
  • 09:01 Playing for advantage vs. playing to win at all costs
  • 12:08 The "Bank of Future You" — why every promotion builds currency beyond immediate sales
  • 16:13 How your attention during a launch determines your results (survival mode vs. opportunity mode)
  • 24:29 The third shift: self-trust over seeking the "right way"
  • 30:49 What it means to have "watch me" energy in your membership business

If you're a membership owner who wants to build and grow a membership with true staying power (rather than burning bright and burning out like so many memberships do)… this episode is for you.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/26-launch-membership-longevity

Follow on Social Media:


]]>c189000c-9395-4e7d-9502-d1fb129d471bTue, 30 Sep 2025 09:00:00 +100033:42falsefull25: Do This, Not That → Your Membership Growth Roadmap25: Do This, Not That → Your Membership Growth RoadmapIf you’re growing a membership, it can be hard to know what to focus on next—especially when you're getting advice that assumes you’re either just starting out or already operating at scale.

In this episode, I’m walking you through the three growth stages I see again and again in my work with membership-driven businesses: Foundation, Framework, and Finesse.

Whether you're testing what makes people join, trying to smooth out recurring revenue, or itching to evolve your offer without breaking what’s working, this episode will help you identify where you are and where to pour your energy next.

We’ll cover:

  1. The three growth stages I see across my clients (and why it's not about how long you’ve been in business)
  2. What to focus on in each stage of membership growth, plus the biggest traps to avoid
  3. What to do when you feel like you’ve outgrown your membership… but it’s still your biggest revenue driver

Episode highlights:

  1. 05:11 – The Foundation stage: the one you’re most tempted to skip
  2. 12:56 – Escaping “the curse of the superfan” when growing your membership
  3. 16:11 – The Framework stage: moving from “launch-based” thinking to a membership growth mindset
  4. 20:37 – How to reality-check your membership growth goals
  5. 26:03 – The Finesse stage: how to solidify your membership while making space for evolution
  6. 32:17 – Being on the pedestal vs being in the practice with your members (and how it changes everything)

Links and Resources:

  1. 🌱 Irresistible Offer: Let’s nail how you sell and talk about your membership so people finally get the value: themissingink.co/irresistible
  2. 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: https://themissingink.co/the-gameplan
  3. 🌀 RENEW: Concierge-level consulting for membership owners who are ready to solidify and evolve their membership: themissingink.co/RENEW
  4. Contact Natalie: themissingink.co/connect
  5. See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/25-membership-growth-roadmap

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>If you’re growing a membership, it can be hard to know what to focus on next—especially when you're getting advice that assumes you’re either just starting out or already operating at scale.

In this episode, I’m walking you through the three growth stages I see again and again in my work with membership-driven businesses: Foundation, Framework, and Finesse.

Whether you're testing what makes people join, trying to smooth out recurring revenue, or itching to evolve your offer without breaking what’s working, this episode will help you identify where you are and where to pour your energy next.

We’ll cover:

  1. The three growth stages I see across my clients (and why it's not about how long you’ve been in business)
  2. What to focus on in each stage of membership growth, plus the biggest traps to avoid
  3. What to do when you feel like you’ve outgrown your membership… but it’s still your biggest revenue driver

Episode highlights:

  1. 05:11 – The Foundation stage: the one you’re most tempted to skip
  2. 12:56 – Escaping “the curse of the superfan” when growing your membership
  3. 16:11 – The Framework stage: moving from “launch-based” thinking to a membership growth mindset
  4. 20:37 – How to reality-check your membership growth goals
  5. 26:03 – The Finesse stage: how to solidify your membership while making space for evolution
  6. 32:17 – Being on the pedestal vs being in the practice with your members (and how it changes everything)

Links and Resources:

  1. 🌱 Irresistible Offer: Let’s nail how you sell and talk about your membership so people finally get the value: themissingink.co/irresistible
  2. 🎯 The Gamplan Intensive: Work with me to grow your membership over the next 90 days: https://themissingink.co/the-gameplan
  3. 🌀 RENEW: Concierge-level consulting for membership owners who are ready to solidify and evolve their membership: themissingink.co/RENEW
  4. Contact Natalie: themissingink.co/connect
  5. See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/25-membership-growth-roadmap

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>5c0e2ce0-5b59-4955-a276-10b6646d1724Thu, 21 Aug 2025 01:00:00 +100037:46falsefull24: Sell Your "Always Open" Membership Without Discounts or Fake Urgency24: Sell Your "Always Open" Membership Without Discounts or Fake UrgencyIf you run an always-open membership, you already know the challenge: without a deadline, it’s harder to get people to join now instead of “someday” (which often never comes).

In this episode, I’m sharing three ways to create urgency for your membership without discounting, free trials or fake urgency (like saying the doors are closing when they’re really not).

You’ll learn how to use what’s already happening inside your membership to attract new members, re-engage existing ones, and keep your promotions feeling fresh — so you can sell consistently all year round.

We’ll cover:

  1. The mindset shift you need to make around urgency when you have an “always open” membership.
  2. Why your membership is naturally built for authentic, timely reasons to join.
  3. Three urgency strategies you can use right away to grow your membership more quickly (and why the third one is my favorite and working like gangbusters for my clients right now).

Timestamps:

  1. 07:15 a new way to think about urgency and growing your membership
  2. 11:32 urgency through TEACHING
  3. 15:01 urgency through ACCESS
  4. 23:54 urgency with... my favorite... "Activator" Events and EXPERIENCES!

Links and Resources:

  1. 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
  2. Contact Natalie: themissingink.co/connect
  3. See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/24-grow-your-always-open-membership

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>If you run an always-open membership, you already know the challenge: without a deadline, it’s harder to get people to join now instead of “someday” (which often never comes).

In this episode, I’m sharing three ways to create urgency for your membership without discounting, free trials or fake urgency (like saying the doors are closing when they’re really not).

You’ll learn how to use what’s already happening inside your membership to attract new members, re-engage existing ones, and keep your promotions feeling fresh — so you can sell consistently all year round.

We’ll cover:

  1. The mindset shift you need to make around urgency when you have an “always open” membership.
  2. Why your membership is naturally built for authentic, timely reasons to join.
  3. Three urgency strategies you can use right away to grow your membership more quickly (and why the third one is my favorite and working like gangbusters for my clients right now).

Timestamps:

  1. 07:15 a new way to think about urgency and growing your membership
  2. 11:32 urgency through TEACHING
  3. 15:01 urgency through ACCESS
  4. 23:54 urgency with... my favorite... "Activator" Events and EXPERIENCES!

Links and Resources:

  1. 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
  2. Contact Natalie: themissingink.co/connect
  3. See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/24-grow-your-always-open-membership

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>05ac6789-352a-47e6-a3f0-7d10a3c368e6Wed, 13 Aug 2025 09:00:00 +100033:33falsefull23: How Successful Membership Owners THINK Differently23: How Successful Membership Owners THINK DifferentlyOver the last 8 years I've worked closely with business owners whose memberships generates the majority of their income, to the tune of multiple 6- or 7-figures per year.

In this episode, I'm sharing how they think about their membership - plus one thing they often forget - and how you can apply these perspectives to grow your recurring revenue in 2025 and beyond.

Links and Resources:

  1. 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
  2. Get the newsletter for membership people: themissingink.co/newsletter
  3. Contact Natalie: themissingink.co/connect
  4. See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/23-3-ways-successful-membership-owners-think-differently

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>Over the last 8 years I've worked closely with business owners whose memberships generates the majority of their income, to the tune of multiple 6- or 7-figures per year.

In this episode, I'm sharing how they think about their membership - plus one thing they often forget - and how you can apply these perspectives to grow your recurring revenue in 2025 and beyond.

Links and Resources:

  1. 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
  2. Get the newsletter for membership people: themissingink.co/newsletter
  3. Contact Natalie: themissingink.co/connect
  4. See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/23-3-ways-successful-membership-owners-think-differently

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>e1db7166-17a6-475d-8b27-d465e22d82a6Fri, 25 Jul 2025 09:00:00 +100024:13falsefull22: Slow Membership Growth? 3 Ways to Nail Your "Figuring it Out" Era22: Slow Membership Growth? 3 Ways to Nail Your "Figuring it Out" EraAre you already dreading your next membership promotion because you’re worried you won’t hit your goal?

In 2025, many membership owners are being forced to throw old the old rulebook and find new ways to get members in the door.

It can be incredibly frustrating (and often, downright demoralizing)!

We are all in a moment where we’re being asked to rise to the occasion, and to answer some hard questions about the value our memberships provide in the world.

In this episode, I’ll walk you through the 3 key shifts that will help you break through your membership growth plateau and jumpstart your sales.

We’re going to talk about:

  1. How to find the real issue that’s slowing down your membership sales
  2. What do to if you have traffic, but your offer isn’t converting
  3. What to do if your offer is converting, but you don’t have enough traffic
  4. How you can get more membership sales and find what does work without investing a big launch
  5. The one mindset you need to carry with you (and the biggest mistake I see people making) to navigate a membership sales slowdown and come out on the other side

Let's dive in.

Links and Resources:

  1. The Gameplan Intensive: Stop winging how you grow your recurring revenue and let’s make a plan together → themissingink.co/the-gameplan
  2. The Mini-VIP Day: Position your membership to sell → themissingink.co/irresistible
  3. FREE! Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com

Contact Natalie: themissingink.co/connect

See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

Read this podcast in article format:

https://themissingink.co/listen/22-navigating-slow-membership-sales-season

]]>Are you already dreading your next membership promotion because you’re worried you won’t hit your goal?

In 2025, many membership owners are being forced to throw old the old rulebook and find new ways to get members in the door.

It can be incredibly frustrating (and often, downright demoralizing)!

We are all in a moment where we’re being asked to rise to the occasion, and to answer some hard questions about the value our memberships provide in the world.

In this episode, I’ll walk you through the 3 key shifts that will help you break through your membership growth plateau and jumpstart your sales.

We’re going to talk about:

  1. How to find the real issue that’s slowing down your membership sales
  2. What do to if you have traffic, but your offer isn’t converting
  3. What to do if your offer is converting, but you don’t have enough traffic
  4. How you can get more membership sales and find what does work without investing a big launch
  5. The one mindset you need to carry with you (and the biggest mistake I see people making) to navigate a membership sales slowdown and come out on the other side

Let's dive in.

Links and Resources:

  1. The Gameplan Intensive: Stop winging how you grow your recurring revenue and let’s make a plan together → themissingink.co/the-gameplan
  2. The Mini-VIP Day: Position your membership to sell → themissingink.co/irresistible
  3. FREE! Take the Play to Win Quiz 🎲 to find your best membership growth move: playtowinquiz.com

Contact Natalie: themissingink.co/connect

See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

Read this podcast in article format:

https://themissingink.co/listen/22-navigating-slow-membership-sales-season

]]>a6e6c37d-439d-4019-b0e4-db65b3a69464Thu, 10 Jul 2025 09:00:00 +100030:17falsefull21: How to Get More Eyeballs on Your Membership (Your Visibility Plan)21: How to Get More Eyeballs on Your Membership (Your Visibility Plan)Feeling like you’re always selling to the same people every time you launch your membership?

In this episode of Membership-Driven Business, we’re talking about how to create a visibility plan that helps you bring fresh leads into your world consistently, so your membership has more chances to grow.

We're talking about:

  • Why recurring revenue depends on year-round visibility (not just launch pushes)
  • The four-part visibility plan I recommend for most membership owners
  • The difference between “discovery” and “nurture” platforms... and why you need both
  • Client examples showing how unique (and effective) your plan can be
  • How to choose the right visibility actions for you

This episode will show you a doable way to expand your reach, grow your list, and take a more strategic approach to membership growth.

More Links and Resources:


Follow on Social Media:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/21-membership-visibility-plan

Follow on Social Media:


]]>Feeling like you’re always selling to the same people every time you launch your membership?

In this episode of Membership-Driven Business, we’re talking about how to create a visibility plan that helps you bring fresh leads into your world consistently, so your membership has more chances to grow.

We're talking about:

  • Why recurring revenue depends on year-round visibility (not just launch pushes)
  • The four-part visibility plan I recommend for most membership owners
  • The difference between “discovery” and “nurture” platforms... and why you need both
  • Client examples showing how unique (and effective) your plan can be
  • How to choose the right visibility actions for you

This episode will show you a doable way to expand your reach, grow your list, and take a more strategic approach to membership growth.

More Links and Resources:


Follow on Social Media:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/21-membership-visibility-plan

Follow on Social Media:


]]>d9d3af7e-edf0-4126-ade2-88c78e07b9d0Thu, 26 Jun 2025 09:00:00 +100028:15falsefull20: The Future of Growing Your Membership (What’s Changing)20: The Future of Growing Your Membership (What’s Changing)Think the only way to grow your membership is to plan a big, high-pressure launch every few months… only to burn out and start all over again multiple times a year? Think again.

In this episode of Membership-Driven Business, we’re talking about what’s changing in the world of memberships, and why hanging all of your hopes on your next big launch might not be your best bet.

If you’ve been relying on a handful of big launches each year to grow your recurring revenue, this conversation will show you why that approach is becoming harder to sustain (and what to experiment with instead).

We’re talking about:

  • Why the old model of relying on one or two big launches a year is not the way forward for almost all the membership owners I work with.
  • What’s driving this shift and what it means for you as a membership owner.
  • A different approach for you to think about: one that gives you more chances to win and grow your membership, instead of putting all of your eggs in one basket.
  • Real-world examples of how this approach works in practice.
  • The mindset shifts and specific skills you’ll need to pull this off.

This episode will help you think ahead, stay nimble, and make a plan for growing your membership you can actually follow.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/20-future-of-membership-launching

Connect on Social Media:


]]>Think the only way to grow your membership is to plan a big, high-pressure launch every few months… only to burn out and start all over again multiple times a year? Think again.

In this episode of Membership-Driven Business, we’re talking about what’s changing in the world of memberships, and why hanging all of your hopes on your next big launch might not be your best bet.

If you’ve been relying on a handful of big launches each year to grow your recurring revenue, this conversation will show you why that approach is becoming harder to sustain (and what to experiment with instead).

We’re talking about:

  • Why the old model of relying on one or two big launches a year is not the way forward for almost all the membership owners I work with.
  • What’s driving this shift and what it means for you as a membership owner.
  • A different approach for you to think about: one that gives you more chances to win and grow your membership, instead of putting all of your eggs in one basket.
  • Real-world examples of how this approach works in practice.
  • The mindset shifts and specific skills you’ll need to pull this off.

This episode will help you think ahead, stay nimble, and make a plan for growing your membership you can actually follow.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/20-future-of-membership-launching

Connect on Social Media:


]]>acd3755c-6144-409e-9ca0-1a1e444cc83bTue, 10 Jun 2025 09:00:00 +100043:12falsefull19: Do You Only Sell Your Membership When You Feel Like It?19: Do You Only Sell Your Membership When You Feel Like It?Relying on motivation & willpower to grow your membership is a risky strategy, but it’s so common among the business owners I work with (even the very successful ones).

In this episode of The Membership-Driven Business Podcast, we’re talking about why your membership growth feels shaky, especially if you’ve been letting your energy or motivation levels dictate how (and how often) you promote it.

I’ll walk you through the three strategies I use with my clients to help them grow their memberships more consistently, without a BIG exhausting launch.

Also, this approach is way more fun — which means you’ll be more motivated to show up and grow this thing!

No matter how you sell your membership, this episode will help you define what’s been getting in the way of your growth, and how to start putting together a system that moves with you during the year.

Press play to listen now, or keep scrolling to read the article below ⬇️

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/19-only-sell-your-membership-when-you-feel-like-it

Follow on Social Media:


]]>Relying on motivation & willpower to grow your membership is a risky strategy, but it’s so common among the business owners I work with (even the very successful ones).

In this episode of The Membership-Driven Business Podcast, we’re talking about why your membership growth feels shaky, especially if you’ve been letting your energy or motivation levels dictate how (and how often) you promote it.

I’ll walk you through the three strategies I use with my clients to help them grow their memberships more consistently, without a BIG exhausting launch.

Also, this approach is way more fun — which means you’ll be more motivated to show up and grow this thing!

No matter how you sell your membership, this episode will help you define what’s been getting in the way of your growth, and how to start putting together a system that moves with you during the year.

Press play to listen now, or keep scrolling to read the article below ⬇️

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/19-only-sell-your-membership-when-you-feel-like-it

Follow on Social Media:


]]>ff9a3b77-e1e9-465f-bd5e-c376fd5877baFri, 30 May 2025 09:00:00 +100035:21falsefull18: How to Create a Growth Plan For Your Membership18: How to Create a Growth Plan For Your MembershipDoes it feel like you’re starting over from scratch every time you promote your membership?

In this episode of Membership-Driven Business, we’re talking about why having just a launch plan isn’t enough to grow your membership sustainably (or keep your sanity intact).

I’ll walk you through the three core pieces of a real growth plan—so you can stop guessing your way through every launch and start selling your membership with more clarity, ease, and confidence.

Here’s what we’ll cover:

  • 01:21 - Why your launches feel like a reset instead of building momentum
  • 10:05 - What to track so you can make strategic sales decisions (not just hope for the best)
  • 18:57 - How to plan a sales rhythm around your life and business
  • 26:14 - The key assets to focus on, so you’re not reinventing the wheel every time you sell your membership
  • 30:35 - What to do if you hate planning...
  • 36:07 - How I can help you create a gameplan to grow your membership, with the Gameplan Intensive

Whether you’re scaling a signature membership offer or running it alongside other programs and services, this episode will help you make smarter sales decisions and hit your recurring revenue goals.

Ready to map out your membership growth plan (without overhauling your entire business)? 👉 Learn more & book your Gameplan Intensive with me today: https://themissingink.co/gameplan

More Links and Resources:


Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/18-membership-needs-growth-plan-not-launch-plan

Follow on Social Media:


]]>Does it feel like you’re starting over from scratch every time you promote your membership?

In this episode of Membership-Driven Business, we’re talking about why having just a launch plan isn’t enough to grow your membership sustainably (or keep your sanity intact).

I’ll walk you through the three core pieces of a real growth plan—so you can stop guessing your way through every launch and start selling your membership with more clarity, ease, and confidence.

Here’s what we’ll cover:

  • 01:21 - Why your launches feel like a reset instead of building momentum
  • 10:05 - What to track so you can make strategic sales decisions (not just hope for the best)
  • 18:57 - How to plan a sales rhythm around your life and business
  • 26:14 - The key assets to focus on, so you’re not reinventing the wheel every time you sell your membership
  • 30:35 - What to do if you hate planning...
  • 36:07 - How I can help you create a gameplan to grow your membership, with the Gameplan Intensive

Whether you’re scaling a signature membership offer or running it alongside other programs and services, this episode will help you make smarter sales decisions and hit your recurring revenue goals.

Ready to map out your membership growth plan (without overhauling your entire business)? 👉 Learn more & book your Gameplan Intensive with me today: https://themissingink.co/gameplan

More Links and Resources:


Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/18-membership-needs-growth-plan-not-launch-plan

Follow on Social Media:


]]>29a8cd98-6d46-4c54-a1b8-4a963906f395Thu, 15 May 2025 09:00:00 +100038:30falsefull17: What’s Your Best Membership Growth Strategy? Take the Quiz!17: What’s Your Best Membership Growth Strategy? Take the Quiz!🎉🎉 The PLAY TO WIN Quiz is here! Go to playtowinquiz.com to take the 2-minute assessment now.

In this episode of The Membership-Driven Business Podcast, we're diving into a new way to approach membership growth—one that starts with you.

Instead of following someone else’s formula, I’m sharing a free tool to help you find your personal path to growth: the Play to Win Quiz!

We’re talking about:

🔹 Why your growth strategy should reflect how you actually deliver your membership

🔹 Four unique membership growth styles—and how each one shows up in your marketing

🔹 How to stop guessing and start growing in a way that feels natural

🔹 What to do if you relate to all the growth styles

Episode highlights:

🔸 The Freestyler, Closer, Tactician, and Puppet Master explained

🔸 Real-world clues that reveal your hidden strengths—and blind spots

🔸 How to build a strategy that fits your energy, your offer, and your goals

Links and Resources:

🎲 Take the Play to Win Quiz → playtowinquiz.com

🏈 Special Offer: Gameplan Intensive → themissingink.co/gameplan

Contact Natalie: themissingink.co/connect

See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/17-best-strategy-to-grow-membership-play-to-win-quiz

Ways to Connect:


]]>🎉🎉 The PLAY TO WIN Quiz is here! Go to playtowinquiz.com to take the 2-minute assessment now.

In this episode of The Membership-Driven Business Podcast, we're diving into a new way to approach membership growth—one that starts with you.

Instead of following someone else’s formula, I’m sharing a free tool to help you find your personal path to growth: the Play to Win Quiz!

We’re talking about:

🔹 Why your growth strategy should reflect how you actually deliver your membership

🔹 Four unique membership growth styles—and how each one shows up in your marketing

🔹 How to stop guessing and start growing in a way that feels natural

🔹 What to do if you relate to all the growth styles

Episode highlights:

🔸 The Freestyler, Closer, Tactician, and Puppet Master explained

🔸 Real-world clues that reveal your hidden strengths—and blind spots

🔸 How to build a strategy that fits your energy, your offer, and your goals

Links and Resources:

🎲 Take the Play to Win Quiz → playtowinquiz.com

🏈 Special Offer: Gameplan Intensive → themissingink.co/gameplan

Contact Natalie: themissingink.co/connect

See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/17-best-strategy-to-grow-membership-play-to-win-quiz

Ways to Connect:


]]>6e00a640-ba63-4f94-a1c6-68f3af096f60Tue, 22 Apr 2025 09:00:00 +100030:42falsefull16: The Truth About Membership Retention (& Why Nothing You've Tried is Working)16: The Truth About Membership Retention (& Why Nothing You've Tried is Working)Running your membership like a course creator is bad for business.

Unfortunately... it's also the default. If you plan your membership content by asking questions like:

❓ What topic should we cover this month?

❓ What's been on my mind lately?

❓ What would members find interesting?

❓ What ideas do I want to share?

Then you're defaulting to something I call "Idea Thinking".

This is one of the most powerful things you can do in your business — but it's terrible strategy if you want to improve your retention and recurring revenue.

The antidote?

💫 Action Thinking. 💫

​Actions First, Ideas Second is one of the three essential Membership Design Principles I'm laying out in this episode.

If you ever:

➡️ Feel resentful of how much you're doing in your membership

➡️ Don't know why members aren't taking action on your brilliant ideas & resources

➡️ Have tried a few things to improve your member retention, but you're still not happy with your recurring revenue

➡️ Worry that you're cluttering your membership with too much stuff — yet you're afraid to do less, in case that undercuts the value of your offer

This episode will shift the way you think about your membership.

Links and Resources:

🔷 The DESIGN Intensive 🔷 work with me 1:1 to grow your member retention and recurring revenue in the next 90 days (and get money-making membership assets done for you) → themissingink.co/design

Contact Natalie: themissingink.co/connect

See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/16-truth-about-membership-retention

Follow on Social Media:


]]>Running your membership like a course creator is bad for business.

Unfortunately... it's also the default. If you plan your membership content by asking questions like:

❓ What topic should we cover this month?

❓ What's been on my mind lately?

❓ What would members find interesting?

❓ What ideas do I want to share?

Then you're defaulting to something I call "Idea Thinking".

This is one of the most powerful things you can do in your business — but it's terrible strategy if you want to improve your retention and recurring revenue.

The antidote?

💫 Action Thinking. 💫

​Actions First, Ideas Second is one of the three essential Membership Design Principles I'm laying out in this episode.

If you ever:

➡️ Feel resentful of how much you're doing in your membership

➡️ Don't know why members aren't taking action on your brilliant ideas & resources

➡️ Have tried a few things to improve your member retention, but you're still not happy with your recurring revenue

➡️ Worry that you're cluttering your membership with too much stuff — yet you're afraid to do less, in case that undercuts the value of your offer

This episode will shift the way you think about your membership.

Links and Resources:

🔷 The DESIGN Intensive 🔷 work with me 1:1 to grow your member retention and recurring revenue in the next 90 days (and get money-making membership assets done for you) → themissingink.co/design

Contact Natalie: themissingink.co/connect

See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/16-truth-about-membership-retention

Follow on Social Media:


]]>b5506125-0ade-40ba-a93d-3a0aa8d3dfcfFri, 14 Feb 2025 09:00:00 +100037:04falsefull15: My 2024 in Review (Plus: 5 Questions for Your Membership This Year)15: My 2024 in Review (Plus: 5 Questions for Your Membership This Year)I don’t know about you, but the idea of intensively planning my year or doing a big review feels completely unappealing to me at the moment.

I say this as a person who LOVES to dream big and envision what’s possible — thinking about the future comes really naturally to me — but I also know that not every year is going to be my Best Year Ever, and I’m OK with that. 

... You too?

If you want intentional about your year ahead, but you know the answers aren’t waiting for you in a workbook with 106 questions and 26 sections and… you just want to get to work without overplanning or overthinking...

Then I think you’ll like today’s episode.

It’s a little more personal than I normally do!

I'll take you behind the scenes of what happened for me in 2024 (in my business and in my life), what my takeaways were, and 5 specific questions you can ask yourself to reflect on your membership in the year ahead.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/2024-membership-in-review

Follow on Social Media:


]]>I don’t know about you, but the idea of intensively planning my year or doing a big review feels completely unappealing to me at the moment.

I say this as a person who LOVES to dream big and envision what’s possible — thinking about the future comes really naturally to me — but I also know that not every year is going to be my Best Year Ever, and I’m OK with that. 

... You too?

If you want intentional about your year ahead, but you know the answers aren’t waiting for you in a workbook with 106 questions and 26 sections and… you just want to get to work without overplanning or overthinking...

Then I think you’ll like today’s episode.

It’s a little more personal than I normally do!

I'll take you behind the scenes of what happened for me in 2024 (in my business and in my life), what my takeaways were, and 5 specific questions you can ask yourself to reflect on your membership in the year ahead.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/2024-membership-in-review

Follow on Social Media:


]]>e1b4aef6-5307-41d1-a79b-7203dc68b4a0Fri, 10 Jan 2025 09:00:00 +100034:30falsefull14: 7 Membership Mistakes That Are Costing You Time & Money14: 7 Membership Mistakes That Are Costing You Time & MoneyMany membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong.

In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them.

We're talking about:

🔹 Why the "Netflix model" of membership is becoming less effective and what to offer instead

🔹 How to design your membership around practice rather than information to boost engagement and retention

🔹 Why your starter course might be overwhelming new members (and how to fix it in 60 minutes or less)

🔹 How to prevent the "shrinking launch" phenomenon with sustainable audience growth strategies

Episode Highlights:

🔸 The critical shift from content-focused to practice-focused memberships

🔸 Why your membership shouldn't be a mini version of your signature course

🔸 How to leverage your offer structure as a powerful sales asset

🔸 The importance of goal-focused onboarding (and why logistics-heavy orientations fail)

🔸 How to align your membership promotion style with your delivery style (so you don’t hate selling your membership)

⚠️ HEADS UP: If you want support with repositioning and growing your membership sustainably, my Mini-VIP Day is for you. The price is increasing by $900 at the end of 2024.

Book before the end of the year to lock in the best price: https://themissingink.co/irresistible

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/14-membership-mistakes-that-cost-you-time-and-money

Follow on Social Media:


]]>Many membership owners find themselves stuck with shrinking launches and declining engagement, wondering what's gone wrong.

In this episode of The Membership-Driven Business Podcast, we're exploring 7 critical mistakes that could be holding your membership back — and more importantly, how to fix them.

We're talking about:

🔹 Why the "Netflix model" of membership is becoming less effective and what to offer instead

🔹 How to design your membership around practice rather than information to boost engagement and retention

🔹 Why your starter course might be overwhelming new members (and how to fix it in 60 minutes or less)

🔹 How to prevent the "shrinking launch" phenomenon with sustainable audience growth strategies

Episode Highlights:

🔸 The critical shift from content-focused to practice-focused memberships

🔸 Why your membership shouldn't be a mini version of your signature course

🔸 How to leverage your offer structure as a powerful sales asset

🔸 The importance of goal-focused onboarding (and why logistics-heavy orientations fail)

🔸 How to align your membership promotion style with your delivery style (so you don’t hate selling your membership)

⚠️ HEADS UP: If you want support with repositioning and growing your membership sustainably, my Mini-VIP Day is for you. The price is increasing by $900 at the end of 2024.

Book before the end of the year to lock in the best price: https://themissingink.co/irresistible

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/14-membership-mistakes-that-cost-you-time-and-money

Follow on Social Media:


]]>08df0a61-b64f-4c20-84b1-14909cf09625Sat, 07 Dec 2024 09:00:00 +100036:28falsefull13: Why "Going Evergreen" Won't Solve Your Membership Sales Problem13: Why "Going Evergreen" Won't Solve Your Membership Sales ProblemMany membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced.

In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you.

We're talking about:

🔹 The three essential pillars of a sustainable membership sales system and why skipping straight to evergreen could be setting you up for frustration

🔹 How to approach live launching in a way that energizes (rather than exhausts) you and aligns with your natural strengths

🔹 Why creating alignment between your promotional style and membership experience is crucial for long-term success

🔹 How to design promotional strategies that match your current resources and capacity (without burning yourself out)

Episode highlights:

🔸Why building “live launch” skills first creates a stronger foundation for any sales system in your business — evergreen or otherwise

🔸 How personality tools like Fascination Advantage and StrengthsFinder can help you design launches that feel natural

🔸 Why being yourself during promotions isn't just more enjoyable — it's actually better for business

🔸 The "reverse bait-and-switch" trap: how under-promoting and over-delivering hurts both you and your members

🔸 Real examples of how different personality types can approach launching effectively

🔸 The “campfire story” of how one client elevated her launches by aligning them with her natural teaching style

⚠️ HEADS UP: If you want support with creating a sales system that feels authentic and sustainable, my Mini-VIP Day, Irresistible Offer, is for you. The price is increasing by $900 at the end of 2024. Book before then to lock in the current rate, even if you plan to do your VIP day in early 2025. Go to themissingink.co/irresistible for more info. 🌱

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/13-why-going-evergreen-wont-solve-membership-sales-problem

Follow on Social Media:


]]>Many membership owners dream of setting up an evergreen funnel to solve their sales challenges, but the reality is more nuanced.

In this episode of The Membership-Driven Business Podcast, we're exploring why having a robust, multi-faceted sales system is crucial — and why evergreen alone won't save you.

We're talking about:

🔹 The three essential pillars of a sustainable membership sales system and why skipping straight to evergreen could be setting you up for frustration

🔹 How to approach live launching in a way that energizes (rather than exhausts) you and aligns with your natural strengths

🔹 Why creating alignment between your promotional style and membership experience is crucial for long-term success

🔹 How to design promotional strategies that match your current resources and capacity (without burning yourself out)

Episode highlights:

🔸Why building “live launch” skills first creates a stronger foundation for any sales system in your business — evergreen or otherwise

🔸 How personality tools like Fascination Advantage and StrengthsFinder can help you design launches that feel natural

🔸 Why being yourself during promotions isn't just more enjoyable — it's actually better for business

🔸 The "reverse bait-and-switch" trap: how under-promoting and over-delivering hurts both you and your members

🔸 Real examples of how different personality types can approach launching effectively

🔸 The “campfire story” of how one client elevated her launches by aligning them with her natural teaching style

⚠️ HEADS UP: If you want support with creating a sales system that feels authentic and sustainable, my Mini-VIP Day, Irresistible Offer, is for you. The price is increasing by $900 at the end of 2024. Book before then to lock in the current rate, even if you plan to do your VIP day in early 2025. Go to themissingink.co/irresistible for more info. 🌱

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/13-why-going-evergreen-wont-solve-membership-sales-problem

Follow on Social Media:


]]>7205c89e-dc2d-458c-871d-29e57284166eFri, 29 Nov 2024 09:00:00 +100031:37falsefull12: How to Get Excited About Selling Your Membership Again12: How to Get Excited About Selling Your Membership AgainDoes promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook?

Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark.

In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and excitement back to your membership marketing — both for you and your ideal members.

We're talking about:

🔹 How to unearth fresh messaging angles that spark genuine excitement and start new conversations with your audience (including a fascinating example from Tom Ford's transformation of Gucci)

🔹 Why the structure of your membership itself can be your greatest marketing asset - and how to make strategic tweaks that energize both you and your members

🔹 How to create a more robust member experience that not only improves retention but gives you compelling new ways to talk about your offer

Episode Highlights:

🔸 The "Tom Ford Question" that can help you identify what's missing in your space and how to fill that gap

🔸 Why standardization can be both a blessing and a curse in your membership marketing (and how to use it as a launchpad for creativity)

🔸 How to make meaningful changes to your membership whether you have a full team or it's just you and a VA

🔸 Why consumption-based memberships are no longer enough - and what to offer instead


⚠️ HEADS UP: If you want support with bringing fresh energy to your membership marketing, my Mini-VIP Day is perfect for you. The price is increasing by $900 soon - book before the end of 2024 to lock in the current rate. Go to themissingink.co/irresistible for more info.


Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/12-get-excited-about-selling-your-membership-again

Follow on Social Media:


]]>Does promoting your membership feel like a chore lately — like you're just going through the motions with the same old marketing playbook?

Many membership owners find themselves stuck in a cycle of repetitive promotions that have lost their spark.

In this episode of The Membership-Driven Business Podcast, we're exploring how to bring creativity and excitement back to your membership marketing — both for you and your ideal members.

We're talking about:

🔹 How to unearth fresh messaging angles that spark genuine excitement and start new conversations with your audience (including a fascinating example from Tom Ford's transformation of Gucci)

🔹 Why the structure of your membership itself can be your greatest marketing asset - and how to make strategic tweaks that energize both you and your members

🔹 How to create a more robust member experience that not only improves retention but gives you compelling new ways to talk about your offer

Episode Highlights:

🔸 The "Tom Ford Question" that can help you identify what's missing in your space and how to fill that gap

🔸 Why standardization can be both a blessing and a curse in your membership marketing (and how to use it as a launchpad for creativity)

🔸 How to make meaningful changes to your membership whether you have a full team or it's just you and a VA

🔸 Why consumption-based memberships are no longer enough - and what to offer instead


⚠️ HEADS UP: If you want support with bringing fresh energy to your membership marketing, my Mini-VIP Day is perfect for you. The price is increasing by $900 soon - book before the end of 2024 to lock in the current rate. Go to themissingink.co/irresistible for more info.


Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/12-get-excited-about-selling-your-membership-again

Follow on Social Media:


]]>2368a845-e4c1-4d33-b46a-6c245ad898d3Mon, 18 Nov 2024 09:00:00 +100039:38falsefull11: Re-Think Your Membership Sales Page (Without Re-Writing it)11: Re-Think Your Membership Sales Page (Without Re-Writing it)Let's talk about your membership sales page. If you're like most membership owners I work with, you probably let out an internal groan. Your sales page feels outdated, cluttered, and doesn't reflect all the amazing value you're delivering inside your membership.

In this episode, we're diving into what makes membership sales pages different, and how to make yours work harder for you.

We'll cover:

🔹 Why the "less is more" approach to selling memberships is a myth, and what you should be doing instead to effectively communicate your membership's value

🔹 How to showcase your membership's unique "practice and promise" - and how to sell the experience of being a member in a way you might not have thought of before

🔹 The critical "time to value" concept that determines whether new members stick around (and how to address this on your sales page before they even join)

🔹 Four specific tweaks you can make this afternoon to reduce overwhelm and make your sales page more effective at enrolling new members

🔹 The "emotion sandwich" technique that will help you end your sales page with a bang instead of a whimper (plus a real example from a multi-year successful promotion)

Whether you're planning a quick refresh or a complete overhaul of your membership sales page, this episode will give you practical steps to showcase your membership's true value and enroll more of the right members who stay longer.

⚠️ HEADS UP: If you want to work with me to elevate the way you sell your membership and enroll more members before the end of the year, my Mini-VIP Day is for you. The price will increase by $900 soon.

Details below on how to lock in the best rate and how we can work together to grow your membership revenue 👇🏻

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/11-membership-sales-page

Follow on Social Media:


]]>Let's talk about your membership sales page. If you're like most membership owners I work with, you probably let out an internal groan. Your sales page feels outdated, cluttered, and doesn't reflect all the amazing value you're delivering inside your membership.

In this episode, we're diving into what makes membership sales pages different, and how to make yours work harder for you.

We'll cover:

🔹 Why the "less is more" approach to selling memberships is a myth, and what you should be doing instead to effectively communicate your membership's value

🔹 How to showcase your membership's unique "practice and promise" - and how to sell the experience of being a member in a way you might not have thought of before

🔹 The critical "time to value" concept that determines whether new members stick around (and how to address this on your sales page before they even join)

🔹 Four specific tweaks you can make this afternoon to reduce overwhelm and make your sales page more effective at enrolling new members

🔹 The "emotion sandwich" technique that will help you end your sales page with a bang instead of a whimper (plus a real example from a multi-year successful promotion)

Whether you're planning a quick refresh or a complete overhaul of your membership sales page, this episode will give you practical steps to showcase your membership's true value and enroll more of the right members who stay longer.

⚠️ HEADS UP: If you want to work with me to elevate the way you sell your membership and enroll more members before the end of the year, my Mini-VIP Day is for you. The price will increase by $900 soon.

Details below on how to lock in the best rate and how we can work together to grow your membership revenue 👇🏻

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/11-membership-sales-page

Follow on Social Media:


]]>9a68fd79-6526-4959-94b3-eeb8ed56e834Fri, 15 Nov 2024 09:00:00 +100043:36falsefull10: If Selling Your Membership Feels Hard Right Now...10: If Selling Your Membership Feels Hard Right Now...I know, I know. There are so many conversations about how selling feels so much harder in business right now.

I’ve spoken with many membership owners behind the scenes who feel like their sales are slower or they have to work twice as hard — just to achieve the same result.

There’s a lot of chatter about selling in 2024, but I don’t feel membership owners are being well-served by most of the perspectives that are being shared. (If anything, the more you search for answers, the more overwhelmed you feel.)

That’s why, in this episode, we’re having a conversation about what the current sales environment means for you, specifically, as a membership-driven business owner.

We’ll talk about:

🔷 How to tune out all the outside noise about “what’s working”, what you should be doing, and how your results compare to other business owners in your space (for the sake of your own sanity).

🔷 The specific strategy I recommend to give you the clarity you need to take action and learn what your audience needs from you right now — so you can stop guessing, and start gathering data about how to improve your membership sales.

🔷 Why I’ve been talking to all of my membership clients about “giving yourself more chances to win” and why it doesn’t make sense to hang all your results on just one BIG launch or promotion in 2024 (or 2025).

🔷 How to test out new messaging angles to sell your membership and grab attention with a “timed engagement event” that will bring new customers into your membership and drive retention on the back-end as well (win-win)!

Over the last few months, these strategies have helped my clients create results like doubling their conversions during membership promotions.

Listen now for a new perspective on how to improve your membership sales during “slow” seasons — and how to put yourself back in the driver’s seat of your own business.

Links and Resources:


Get the newsletter for membership people:

membershipdrivenbusiness.com/newsletter

Read this podcast in article format & check out the shownotes:

themissingink.co/listen/10-if-selling-your-membership-feels-hard

Follow on Social Media:


]]>I know, I know. There are so many conversations about how selling feels so much harder in business right now.

I’ve spoken with many membership owners behind the scenes who feel like their sales are slower or they have to work twice as hard — just to achieve the same result.

There’s a lot of chatter about selling in 2024, but I don’t feel membership owners are being well-served by most of the perspectives that are being shared. (If anything, the more you search for answers, the more overwhelmed you feel.)

That’s why, in this episode, we’re having a conversation about what the current sales environment means for you, specifically, as a membership-driven business owner.

We’ll talk about:

🔷 How to tune out all the outside noise about “what’s working”, what you should be doing, and how your results compare to other business owners in your space (for the sake of your own sanity).

🔷 The specific strategy I recommend to give you the clarity you need to take action and learn what your audience needs from you right now — so you can stop guessing, and start gathering data about how to improve your membership sales.

🔷 Why I’ve been talking to all of my membership clients about “giving yourself more chances to win” and why it doesn’t make sense to hang all your results on just one BIG launch or promotion in 2024 (or 2025).

🔷 How to test out new messaging angles to sell your membership and grab attention with a “timed engagement event” that will bring new customers into your membership and drive retention on the back-end as well (win-win)!

Over the last few months, these strategies have helped my clients create results like doubling their conversions during membership promotions.

Listen now for a new perspective on how to improve your membership sales during “slow” seasons — and how to put yourself back in the driver’s seat of your own business.

Links and Resources:


Get the newsletter for membership people:

membershipdrivenbusiness.com/newsletter

Read this podcast in article format & check out the shownotes:

themissingink.co/listen/10-if-selling-your-membership-feels-hard

Follow on Social Media:


]]>16a06d3e-4e24-46c0-9950-c49ecf5c5bfaTue, 05 Nov 2024 09:00:00 +100052:31falsefull9: How to Attract More High-Caliber Membership Customers (AKA People You Actually Enjoy Helping)9: How to Attract More High-Caliber Membership Customers (AKA People You Actually Enjoy Helping)Designing a membership with broad appeal doesn’t mean you have to serve anyone and everyone. In fact, this is one of the biggest reasons people get tired of their membership and decide to close it down.

If the people you’re attracting into your membership aren’t the people you truly love to work with, then it’s time to look at the difference between an ideal customer and what I refer to as a “high-caliber customer”.

Your marketing for your membership should speak to your high-caliber customers above everyone else. Better yet, you can create more high-caliber customers for your membership by elevating the way you promote and deliver it.

In this episode, I show you how to define who your high-caliber membership customer is, along with a variety of ways you can attract more of them into your membership through your marketing, while raising the bar for your existing members.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/9-high-caliber-membership-customers

Follow on Social Media:


]]>Designing a membership with broad appeal doesn’t mean you have to serve anyone and everyone. In fact, this is one of the biggest reasons people get tired of their membership and decide to close it down.

If the people you’re attracting into your membership aren’t the people you truly love to work with, then it’s time to look at the difference between an ideal customer and what I refer to as a “high-caliber customer”.

Your marketing for your membership should speak to your high-caliber customers above everyone else. Better yet, you can create more high-caliber customers for your membership by elevating the way you promote and deliver it.

In this episode, I show you how to define who your high-caliber membership customer is, along with a variety of ways you can attract more of them into your membership through your marketing, while raising the bar for your existing members.

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/9-high-caliber-membership-customers

Follow on Social Media:


]]>a39d6b9d-1dfa-4156-9e47-37db1d36efdeMon, 30 Sep 2024 09:00:00 +100032:51falsefull8: The Antidote to Over-Delivering Inside Your Membership8: The Antidote to Over-Delivering Inside Your MembershipOne of the biggest fears and frustrations of the membership owners I talk to is over-delivering: the feeling that you’re giving too much, for too little in return.

The problem? We’re thinking about over-delivering in the wrong way. It doesn’t mean what most of us think it means.

We’ll explore:

  • The 2 reasons why membership owners get stuck in a pattern of over-delivering and then resenting their members
  • What over-delivering looks like inside a membership
  • How to bring exceptional value to your members without burning yourself out
  • A new role to try on that will help you show up differently for your members — so they get better results without you have to work around the clock to make it happen

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/8-antidote-over-delivering-membership

Follow on Social Media:


]]>One of the biggest fears and frustrations of the membership owners I talk to is over-delivering: the feeling that you’re giving too much, for too little in return.

The problem? We’re thinking about over-delivering in the wrong way. It doesn’t mean what most of us think it means.

We’ll explore:

  • The 2 reasons why membership owners get stuck in a pattern of over-delivering and then resenting their members
  • What over-delivering looks like inside a membership
  • How to bring exceptional value to your members without burning yourself out
  • A new role to try on that will help you show up differently for your members — so they get better results without you have to work around the clock to make it happen

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/8-antidote-over-delivering-membership

Follow on Social Media:


]]>8f0c06ef-225f-4068-ae83-048471a280b9Mon, 23 Sep 2024 09:00:00 +100033:28falsefull7: If Your Members Aren't Making Progress, Here's Why7: If Your Members Aren't Making Progress, Here's WhyDo you feel like your membership content is smart, brilliant and original — but members aren’t using it?

If your churn is higher than you’d like, or your engagement feels low, this episode is for you.

We’ll explore:

  • Why low membership engagement isn’t just about creating great content
  • Why all membership owners are in the business of behavior change — and how to use it to help your members get better results
  • The 2 levels of behavior change that happen inside every successful membership
  • The four “O’s” of how to support behavior change for your members… so they engage more, get better results and stay for longer
  • Plus, a bonus “O” you definitely need to look at if you’re a prolific creator (or someone who LOVES to share new ideas with your members).

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/7-members-not-making-progress

Follow on Social Media:


]]>Do you feel like your membership content is smart, brilliant and original — but members aren’t using it?

If your churn is higher than you’d like, or your engagement feels low, this episode is for you.

We’ll explore:

  • Why low membership engagement isn’t just about creating great content
  • Why all membership owners are in the business of behavior change — and how to use it to help your members get better results
  • The 2 levels of behavior change that happen inside every successful membership
  • The four “O’s” of how to support behavior change for your members… so they engage more, get better results and stay for longer
  • Plus, a bonus “O” you definitely need to look at if you’re a prolific creator (or someone who LOVES to share new ideas with your members).

Links and Resources:


Read this podcast in article format & check out the shownotes:

https://www.themissingink.co/listen/7-members-not-making-progress

Follow on Social Media:


]]>76f0fbae-2286-4260-a1fe-d286d9434f16Mon, 16 Sep 2024 09:00:00 +100020:29falsefull6: How to Nail Your Membership Change Project6: How to Nail Your Membership Change ProjectHave you been thinking about making a change to your membership, but you’re afraid of the potential blowback?

In this episode, Natalie takes you behind the scenes of:

  1. What’s required to successfully navigate a membership change project
  2. The 3 specific phases to focus on (and why most membership owners only focus on one)
  3. The missing ingredient that has nothing to do with strategy… and everything to do with your perspective.

Links and Resources:

NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com

🔷 Thinking of making significant changes to your membership and want my support to nail it? Explore Consulting: themissingink.co/consulting

🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible

💬 Contact Natalie: themissingink.co/connect

🔍 See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/6-nail-your-membership-change-project

Mentioned in this episode:

  1. Nathan Barry on Convertkit’s name change in 2020 and his 2023 end of year review

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>Have you been thinking about making a change to your membership, but you’re afraid of the potential blowback?

In this episode, Natalie takes you behind the scenes of:

  1. What’s required to successfully navigate a membership change project
  2. The 3 specific phases to focus on (and why most membership owners only focus on one)
  3. The missing ingredient that has nothing to do with strategy… and everything to do with your perspective.

Links and Resources:

NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com

🔷 Thinking of making significant changes to your membership and want my support to nail it? Explore Consulting: themissingink.co/consulting

🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible

💬 Contact Natalie: themissingink.co/connect

🔍 See how else you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/6-nail-your-membership-change-project

Mentioned in this episode:

  1. Nathan Barry on Convertkit’s name change in 2020 and his 2023 end of year review

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>960d1a55-4b15-48a9-bd33-a7e7988cd13aFri, 30 Aug 2024 09:00:00 +100029:11falsefull5: Making Your Membership Irresistible (4 New Ideas)5: Making Your Membership Irresistible (4 New Ideas)You know you have a great membership, but translating that into a strong message isn’t so easy.

In this episode, Natalie shares the four layers of how to communicate what really makes your membership irresistible in 2024 — and what modern buyers are looking for when they land on your sales page and start weighing up whether your membership has a place in their lives.

Links and Resources:

  1. NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com
  2. 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
  3. Contact Natalie: themissingink.co/connect
  4. See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/5-making-your-membership-irresistible

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>You know you have a great membership, but translating that into a strong message isn’t so easy.

In this episode, Natalie shares the four layers of how to communicate what really makes your membership irresistible in 2024 — and what modern buyers are looking for when they land on your sales page and start weighing up whether your membership has a place in their lives.

Links and Resources:

  1. NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com
  2. 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
  3. Contact Natalie: themissingink.co/connect
  4. See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/5-making-your-membership-irresistible

Follow on Social Media:

  1. Instagram: instagram.com/natalietaylor.co
  2. Threads: threads.net/@natalietaylor.co
  3. Facebook: facebook.com/natalietaylor.co

]]>36dd4eac-da63-4bda-a053-2336598e4f7fMon, 12 Aug 2024 09:00:00 +100031:42falsefull4: Why Your Membership Needs More Than a Community Manager4: Why Your Membership Needs More Than a Community ManagerDo you have a habit of only working on your membership when you're about to promote it?

If you're stuck in a cycle of adding new bonuses and changing up the member area only before promotions -- and feeling super frantic and stressed while you do it -- this episode is for you.

We also discuss how to think about the role of your community manager in a new way, and how they can help you work on optimizing and improving your membership all year round.

Links and Resources:

  1. NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com
  2. Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
  3. Contact Natalie: themissingink.co/connect
  4. See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

  1. Instagram: instagram.com/missinginkco
  2. Threads: threads.net/@missinginkco
  3. Facebook: facebook.com/missinginkco

]]>Do you have a habit of only working on your membership when you're about to promote it?

If you're stuck in a cycle of adding new bonuses and changing up the member area only before promotions -- and feeling super frantic and stressed while you do it -- this episode is for you.

We also discuss how to think about the role of your community manager in a new way, and how they can help you work on optimizing and improving your membership all year round.

Links and Resources:

  1. NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com
  2. Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
  3. Contact Natalie: themissingink.co/connect
  4. See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

  1. Instagram: instagram.com/missinginkco
  2. Threads: threads.net/@missinginkco
  3. Facebook: facebook.com/missinginkco

]]>16065398-4a82-4f5f-ad17-8035ad1cb257Fri, 05 Jul 2024 09:00:00 +100027:28falsefull3: The Art of Evolving Your Membership (Without Breaking it)3: The Art of Evolving Your Membership (Without Breaking it)In this episode of "Membership-Driven Business," host Natalie Taylor discusses how to evolve your membership program without disrupting its core. She shares insights on maintaining alignment with your vision and values while adapting to changes in your business and market. This episode is essential for anyone looking to keep their membership relevant and engaging over time.

What You'll Learn:

  1. How to identify when it's time to evolve your membership.
  2. The importance of aligning your membership with your personal and business growth.
  3. Strategies for implementing changes thoughtfully and communicating them effectively.
  4. How to reflect your evolving values and ideas in your membership offerings.

Episode Highlights:

  1. The Need for Evolution: Natalie explores why memberships need to evolve and how to recognize when it's time for a change.
  2. Aligning with Your Vision: Learn how to keep your membership aligned with your current ideas, values, and the direction of your business.
  3. Implementing Changes: Discover steps to implement changes in a way that supports your members and maintains their trust.
  4. Communicating Changes: Understand the importance of clear communication with your members about the changes and how to do it effectively.

Links and Resources:

  1. NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com
  2. Contact Natalie: themissingink.co/connect
  3. See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

  1. Instagram: instagram.com/missinginkco
  2. Threads: threads.net/@missinginkco
  3. Facebook: facebook.com/missinginkco

For episode transcript, shownotes and links, go to:

themissingink.co/listen/03-art-of-evolving-membership

]]>In this episode of "Membership-Driven Business," host Natalie Taylor discusses how to evolve your membership program without disrupting its core. She shares insights on maintaining alignment with your vision and values while adapting to changes in your business and market. This episode is essential for anyone looking to keep their membership relevant and engaging over time.

What You'll Learn:

  1. How to identify when it's time to evolve your membership.
  2. The importance of aligning your membership with your personal and business growth.
  3. Strategies for implementing changes thoughtfully and communicating them effectively.
  4. How to reflect your evolving values and ideas in your membership offerings.

Episode Highlights:

  1. The Need for Evolution: Natalie explores why memberships need to evolve and how to recognize when it's time for a change.
  2. Aligning with Your Vision: Learn how to keep your membership aligned with your current ideas, values, and the direction of your business.
  3. Implementing Changes: Discover steps to implement changes in a way that supports your members and maintains their trust.
  4. Communicating Changes: Understand the importance of clear communication with your members about the changes and how to do it effectively.

Links and Resources:

  1. NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com
  2. Contact Natalie: themissingink.co/connect
  3. See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

  1. Instagram: instagram.com/missinginkco
  2. Threads: threads.net/@missinginkco
  3. Facebook: facebook.com/missinginkco

For episode transcript, shownotes and links, go to:

themissingink.co/listen/03-art-of-evolving-membership

]]>2bd5dcd8-c7c6-468c-b5c0-b2dc15764bb6Tue, 14 May 2024 09:00:00 +100024:46falsefull2: The "Ease Edit" For Your Next Membership Launch2: The "Ease Edit" For Your Next Membership LaunchIn this episode of "Membership-Driven Business," host Natalie Taylor explores how to achieve a smoother, more enjoyable experience for your next membership launch.

By focusing on experience over ease, Natalie offers practical advice on how to improve your launch process for yourself, your team, and your audience.

What You'll Learn:

  1. The difference between ease and experience in the context of launching a membership.
  2. How to conduct an ease audit before your next launch.
  3. Strategies for enhancing the launch experience for your audience and team.
  4. The importance of clarity and respecting your audience's time during a launch.

Episode Highlights:

  1. The Ease Audit: Natalie discusses the common desire for ease in launching and why focusing on experience can lead to better outcomes.
  2. Time and Clarity: Learn how to respect your audience’s time and improve clarity in your launch process.
  3. The Importance of Experience: Understand how the overall experience of a launch affects you, your team, and your potential customers.
  4. Reflection and Improvement: Questions to ask yourself to refine and improve your launch strategy.

Links and Resources:

  1. NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com
  2. Contact Natalie: themissingink.co/connect
  3. See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

  1. Instagram: instagram.com/missinginkco
  2. Threads: threads.net/@missinginkco
  3. Facebook: facebook.com/missinginkco

For episode transcript, shownotes and links, go to:

https://themissingink.co/listen/02-ease-edit-membership-launch

]]>In this episode of "Membership-Driven Business," host Natalie Taylor explores how to achieve a smoother, more enjoyable experience for your next membership launch.

By focusing on experience over ease, Natalie offers practical advice on how to improve your launch process for yourself, your team, and your audience.

What You'll Learn:

  1. The difference between ease and experience in the context of launching a membership.
  2. How to conduct an ease audit before your next launch.
  3. Strategies for enhancing the launch experience for your audience and team.
  4. The importance of clarity and respecting your audience's time during a launch.

Episode Highlights:

  1. The Ease Audit: Natalie discusses the common desire for ease in launching and why focusing on experience can lead to better outcomes.
  2. Time and Clarity: Learn how to respect your audience’s time and improve clarity in your launch process.
  3. The Importance of Experience: Understand how the overall experience of a launch affects you, your team, and your potential customers.
  4. Reflection and Improvement: Questions to ask yourself to refine and improve your launch strategy.

Links and Resources:

  1. NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com
  2. Contact Natalie: themissingink.co/connect
  3. See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

  1. Instagram: instagram.com/missinginkco
  2. Threads: threads.net/@missinginkco
  3. Facebook: facebook.com/missinginkco

For episode transcript, shownotes and links, go to:

https://themissingink.co/listen/02-ease-edit-membership-launch

]]>acf339a7-7447-4109-b773-418864e2e26cMon, 13 May 2024 16:00:00 +100023:42falsefull1: Becoming Membership-Driven1: Becoming Membership-DrivenIn this inaugural episode of "Membership-Driven Business," host Natalie Taylor dives deep into what it truly means to be a membership-driven business.

She explains the fundamental differences between simply having a membership and adopting a membership-driven mindset. This episode is a must-listen for anyone looking to transform their business by making their membership the heartbeat of their company.

What You'll Learn:

  1. The difference between a membership and a membership-driven business.
  2. How to overcome a Membership Identity Crisis.
  3. Key features of a successful membership-driven business.
  4. Strategies for member engagement and progress.

Episode Highlights:

  1. The Membership Identity Crisis: Natalie discusses the common issues that arise when a membership loses its focus and identity over time.
  2. Membership-Driven Business Model: Learn about the three defining features of a membership-driven business and how to implement this mindset for sustainable growth.
  3. Engaging and Retaining Members: Discover the importance of having a clear process for new members and ensuring that your membership content is structured for success.
  4. Integrating Your Membership with Other Offers: Natalie emphasizes the need to connect your membership with other business offers to create a cohesive and valuable experience for your customers.

Links and Resources:

  1. NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com
  2. Contact Natalie: themissingink.co/connect
  3. See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

  1. Instagram: instagram.com/missinginkco
  2. Threads: threads.net/@missinginkco
  3. Facebook: facebook.com/missinginkco

For episode transcript, shownotes and links, go to:

themissingink.co/listen/01-being-membership-driven

]]>In this inaugural episode of "Membership-Driven Business," host Natalie Taylor dives deep into what it truly means to be a membership-driven business.

She explains the fundamental differences between simply having a membership and adopting a membership-driven mindset. This episode is a must-listen for anyone looking to transform their business by making their membership the heartbeat of their company.

What You'll Learn:

  1. The difference between a membership and a membership-driven business.
  2. How to overcome a Membership Identity Crisis.
  3. Key features of a successful membership-driven business.
  4. Strategies for member engagement and progress.

Episode Highlights:

  1. The Membership Identity Crisis: Natalie discusses the common issues that arise when a membership loses its focus and identity over time.
  2. Membership-Driven Business Model: Learn about the three defining features of a membership-driven business and how to implement this mindset for sustainable growth.
  3. Engaging and Retaining Members: Discover the importance of having a clear process for new members and ensuring that your membership content is structured for success.
  4. Integrating Your Membership with Other Offers: Natalie emphasizes the need to connect your membership with other business offers to create a cohesive and valuable experience for your customers.

Links and Resources:

  1. NEW! 💘 COMMITTED WORKSHOP: Grow your membership income by 10-15% or more with an irresistible annual plan. Grab your spot or catch the replay: committedworkshop.com
  2. Contact Natalie: themissingink.co/connect
  3. See how you can work with Natalie: themissingink.co/services

Follow on Social Media:

  1. Instagram: instagram.com/missinginkco
  2. Threads: threads.net/@missinginkco
  3. Facebook: facebook.com/missinginkco

For episode transcript, shownotes and links, go to:

themissingink.co/listen/01-being-membership-driven

]]>61c3a72d-0669-4acb-9d9b-152a4ca5056bSun, 12 May 2024 06:00:00 +100021:30falsefull