Jessica and Julie discuss the marketing strategies that helped Julie scale quickly, including her approach to identifying real customer problems and turning those insights into profitable offers. They also dive into one of the most debated marketing tools in the digital space—webinars—and why Julie believes they remain one of the most reliable ways to convert cold audiences and stabilize revenue.

Julie also breaks down the biggest mistakes entrepreneurs make with funnels, ads, and webinar presentations, and explains how founders can leverage AI as a strategic tool without losing the human expertise that drives real business growth.

Listen now to learn how the right marketing systems can transform your business.

Mini-timeline

• 01:31 – 03:42 — Julie’s journey from stay-at-home mother to business owner
• 03:43 – 05:09 — The turning point that pushed her to build a marketing business
• 05:10 – 07:12 — Why solving real problems is the foundation of successful offers
• 07:13 – 09:03 — Momentum and consistency in early-stage entrepreneurship
• 09:04 – 11:11 — Why webinar funnels remain a powerful sales strategy
• 11:12 – 14:24 — Structuring webinars to convert cold audiences
• 14:25 – 16:02 — Strategies for filling webinars without a large audience
• 16:03 – 18:36 — The choreography of a high-converting webinar presentation
• 18:37 – 20:25 — Understanding webinar conversion rates and performance metrics
• 20:26 – 22:32 — Leveraging AI as a strategic marketing tool
• 22:33 – 24:45 — Common mistakes founders make with funnels and ads
• 24:46 – 31:10 — AI, future-proof businesses, and Julie’s new venture
• 31:11 – 34:50 — Final insights and closing thoughts

Resources

• Follow @millionsweremade on Instagram for frameworks + strategy tips
• Million Dollar Grit (Book): https://milliondollargrit.com/

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Julie:

Website: https://juliechenell.com/

https://www.funnelgorgeous.com/

With more than a decade of experience managing over $200 million in ad spend, working directly with CMOs of Fortune 500 companies, and building a nearly eight-figure company in under three years, Ashley brings a rare perspective that bridges enterprise-level strategy and founder-led execution.

Together, Jessica and Ashley examine why many businesses struggle to see returns from paid ads and what separates organizations that scale profitably from those that continuously reinvest without clarity.

They explore:

• Why paid advertising failures are often rooted in messaging and positioning, not platforms
• The five core competencies required for effective and profitable ad performance
• How founders can use paid ads to increase visibility while maintaining brand trust
• Common misconceptions around testing, learning periods, and performance benchmarks
• Minimum investment considerations and the importance of lifetime customer value
• How service-based and high-ticket businesses can successfully convert paid traffic into qualified consultations
• The evolving role of AI, automation, and creative testing within Meta and other platforms
• Strategic considerations for bringing paid advertising in-house versus outsourcing

Ashley also shares her transition from agency leadership to entrepreneurship, the operational lessons learned along the way, and why understanding paid advertising is no longer optional for founders scaling into seven and eight figures.

This conversation is designed for leaders who want clarity, accountability, and sustainable growth—without relying on outdated strategies or blind experimentation.

If paid advertising is part of your growth strategy—or needs to be—this episode is for you.

Listen now!

Mini-timeline

• 00:00–03:40 — Introduction to Ashley Brock and her professional background
• 03:41–07:20 — From agency leadership to entrepreneurial transition
• 07:21–11:10 — The realities of large-scale ad management and performance pressure
• 11:11–15:30 — Why most paid advertising underperforms
• 15:31–19:40 — The five core skills behind profitable ad strategy
• 19:41–23:50 — Messaging, targeting, and platform alignment
• 23:51–27:30 — Visibility, trust, and pre-ad infrastructure
• 27:31–32:10 — Testing frameworks and performance expectations
• 32:11–36:50 — Budget strategy, lifetime value, and scalability
• 36:51–41:10 — Paid ads for service-based and high-ticket offers
• 41:11–46:00 — Platform evolution, AI-driven targeting, and creative strategy
• 46:01–50:00 — In-house vs. outsourced advertising models
• 50:01–End — Final insights and next steps

Resources

• Follow @millionsweremade on Instagram for frameworks + strategy tips
• Learn about Ashley’s programs: Paid Ads Playbook, Ads Mastery Mastermind, & Win with Paid Ads Challenge

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Ashley Brock:

Website: https://www.paidadscoaching.com/challenge

Instagram: https://www.instagram.com/ads.with.ashley

LinkedIn: https://www.linkedin.com/in/ashleyjettonbrock/

While many business owners are personally experimenting with AI tools, far fewer have implemented structured policies, training, or oversight for how their teams use them. Jessica and Brooke outline what they are seeing across six-, seven-, and eight-figure companies—teams actively using AI without guardrails, formal education, or clear standards for data protection and deliverable quality.

They discuss the two common scenarios emerging inside organizations: teams over-relying on AI without strategic context, and teams resisting AI due to concerns around quality, speed, or job security. Through real examples, they explain why responsible implementation requires more than encouragement—it requires policy, leadership, and clarity.

This episode covers:

• Why every company needs a formal AI policy
• Security and legal considerations for service-based businesses
• The importance of company-owned AI accounts
• How to maintain quality control when AI contributes to deliverables
• Addressing employee concerns about replacement
• Using automation to enhance capacity rather than eliminate talent
• AI is not a strategy—it is a tool. And like any tool, its impact depends entirely on leadership.

Listen now to learn how to implement AI thoughtfully, securely, and in alignment with your company’s long-term vision.

Mini-timeline

• 00:07–01:00 — Introduction: AI from a team and organizational perspective
• 01:01–03:20 — The two types of teams: over-adoption vs. resistance
• 03:21–05:45 — Why AI was implemented without structured training
• 05:46–06:55 — Security risks and data exposure concerns
• 06:56–08:30 — Case example: When AI-generated research missed critical insights
• 08:31–10:05 — Expert-driven businesses vs. generalized AI outputs
• 10:06–12:00 — Responsible experimentation and optimization
• 12:01–13:50 — Legal implications and client transparency
• 13:51–15:10 — The importance of company-owned AI accounts
• 15:11–17:30 — Managing resistance and fear within teams
• 17:31–19:30 — Framing AI as support for growth, not replacement
• 19:31–21:05 — Scaling capacity through strategic automation
• 21:06–22:24 — Final recommendations: policy, education, and open dialogue

Resources

• Listen to Episode 73 - The Limits of AI Strategy: How to Leverage Technology Without Losing Market Position
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

As companies scale, many founders find themselves overwhelmed, overextended, and unintentionally becoming the bottleneck in their own organization. Despite strong vision and strategy, growth begins to stall when leadership patterns rooted in fear, avoidance, or over-control take hold.

Natalie introduces a powerful lens for leadership transformation by examining energy, behavior, and awareness, and how these elements shape team performance, trust, and execution. Together, Jessica and Natalie explore why leadership challenges rarely stem from capability gaps—and instead emerge from unaddressed patterns that quietly undermine autonomy and confidence within teams.

This episode offers a grounded, practical exploration of how founders can shift from reactive leadership to intentional influence, creating environments where both people and businesses thrive.

You will learn:

1. Why leadership identity matters, regardless of title or company size
2. How founder energy directly impacts team behavior and decision-making
3. The common avoidance patterns that prevent organizations from scaling
4. Why awareness alone does not create transformation
5. How fear-based leadership limits autonomy and initiative
6. Frameworks for having clear, compassionate, and effective conversations
7. How to establish trust without sacrificing accountability
8. Why energetic stability is a non-negotiable skill for leaders in 2026 and beyond

Natalie also shares insights from her Transformational Leadership Skills framework, outlining how leaders can increase self-awareness, shift entrenched patterns, and create lasting change across their organizations.

If you are a founder or executive navigating growth, complexity, or leadership fatigue, this conversation provides a strategic and human-centered approach to leading with clarity, confidence, and purpose.

Tune in now!

Mini-timeline

1. 00:00–04:33 — Introduction to Natalie Hunter and the evolving definition of leadership
2. 04:34–07:54 — Leadership identity and its influence on organizational culture
3. 07:55–11:09 — Understanding energetic impact and the ripple effect of leadership
4. 11:10–13:28 — Founder overwhelm and operating in reactive modes
5. 13:29–16:50 — Avoidance patterns and fear-based leadership behaviors
6. 16:51–19:48 — Micromanagement, control, and unintended consequences
7. 19:49–23:00 — How leader energy shapes team confidence and performance
8. 23:01–24:57 — Trust, autonomy, and the founder’s role in team development
9. 24:58–27:48 — Desire versus readiness for meaningful change
10. 27:49–29:49 — Leadership patterns and their impact beyond the business
11. 29:50–33:01 — Navigating difficult conversations with intention
12. 33:02–36:15 — Creating psychological safety while maintaining standards
13. 36:16–41:14 — Leading through curiosity, clarity, and compassion
14. 41:15–43:11 — Real-world leadership example and applied learning
15. 43:12–46:23 — Overview of the Transformational Leadership Skills training
16. 46:24–End — Final reflections and where to connect with Natalie Hunter

Resources

1. Follow @millionsweremade on Instagram for frameworks + strategy tips
2. Transformational Leadership Skills Live Workshop

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Natalie Hunter:

Website: https://agency.personalbrand.com/natalie-hunter/

Website: http://nataliehunterlive.com

Instagram: https://instagram.com/nataliehunterlive

LinkedIn: http://www.linkedin.com/in/nataliehunterlive

As AI tools become more accessible and widely adopted, many business owners are using them to generate marketing plans, onboarding systems, offers, and internal processes. While AI can be highly effective as a research and support tool, Jessica and Brooke explain why it is not equipped to deliver true strategy, future forecasting, or market leadership—especially for six- and seven-figure businesses.

They also explore the structural limitations of AI, including its reliance on historical and unvalidated data, its inability to think futuristically, and its tendency to agree rather than challenge assumptions. Through real-world examples from marketing, hiring, onboarding, and product development, they outline where AI adds value and where human expertise remains essential.

This episode provides practical guidance for founders who want to integrate AI into their businesses responsibly—without outsourcing critical thinking, vision, or strategic decision-making.

Listen now!

Mini-timeline

1. 00:21–02:40 — Why AI strategy is a critical topic for founders right now
2. 02:41–03:20 — Can AI actually provide a real business strategy?
3. 03:21–05:45 — The limitations of AI-generated insights
4. 05:46–8:15 — Why AI-driven strategies are often outdated upon execution
5. 08:16–09:45 — The issue with AI agreeing instead of challenging assumptions
6. 09:46–12:25 — Expert decision-making versus automated responses
7. 12:26–14:50 — Why founders relying solely on AI will struggle to scale
8. 14:51–16:10 — Will AI replace businesses—or expose weak leadership?
9. 16:11–18:45 — Where AI is most effective
10. 18:46–20:30 — Using AI to gather data without replacing expertise
11. 20:31–22:10 — Why AI should be one input, not the only source
12. 22:11–23:45 — Onboarding and operational risks of AI-generated systems
13. 23:46–24:55 — Why effective onboarding requires business-specific design
14. 24:56–26:00 — Final guidance for founders using AI strategically

Resources

1. Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

After surviving a near-fatal motorcycle accident, undergoing 34 surgeries, and facing a life-altering diagnosis, Amberly transformed adversity into a platform that empowers millions to cultivate mental toughness, emotional agility, and sustainable success. Her journey is a powerful illustration of how grit and grace can coexist—and how they can elevate leadership effectiveness.

Together, Jessica and Amberly explore how high-performing entrepreneurs, executives, and creators can navigate challenges without sacrificing well-being, relationships, or long-term vision.

They discuss:

1. Why resilience is not about “bouncing back,” but intentionally moving forward
2. The importance of acceptance, self-awareness, and values-driven decision-making
3. How leaders can leverage adversity as a catalyst for transformation
4. Building systems of emotional, physical, and spiritual self-maintenance
5. The risks of over-relying on grit and ignoring early signs of burnout
6. The role of community and connection in high-performance sustainability
7. Practical habits that support consistency, clarity, and confidence
8. How Amberly rebuilt her career and brand with limited resources and unwavering commitment
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Amberly also shares the daily practices, rituals, and structures that help high performers protect their energy, maintain perspective, and pursue ambitious goals without compromising themselves.

If you’re a leader navigating growth, transition, or uncertainty, this conversation offers a roadmap for cultivating resilience—not as a reaction, but as a deliberate strategy.

Mini-timeline

1. 00:00–03:11 — Introduction to Amberly and her body of work
2. 03:12–04:41 — The accident, surgeries, and a 1% chance
3. 04:42–08:21 — Gratitude practices and their role in emotional resilience
4. 08:22–11:41 — Entrepreneurship, pain, and redefining forward momentum
5. 11:42–15:42 — Acceptance as a catalyst for change and clarity
6. 15:43–18:38 — Building a business without resources, connections, or tech
7. 18:39–21:49 — Strategic use of social platforms to create opportunities
8. 21:50–24:54 — Grit vs. grace: operationalizing rest and recovery
9. 24:55–27:59 — Non-negotiables and personal systems for performance
10. 28:00–30:48 — Seasons of work: adaptation and self-awareness
11. 30:49–33:03 — The myth of returning to “normal” after disruption
12. 33:04–36:18 — Iteration, pivoting, and using adversity as an asset
13. 36:19–38:11 — Community and connection as strategic advantage
14. 38:12–End — Where to find Amberly and upcoming opportunities

Resources

1. Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Amberly Lago:

Website: http://amberlylago.com

Upcoming Events: https://amberlylago.com/events/

Instagram: https://www.instagram.com/amberlylagomotivation/

LinkedIn: https://www.linkedin.com/in/amberlylago/

Far too many founders begin thinking about exit planning only when they are exhausted, disengaged, or already in conversations with a broker—resulting in hurried negotiations, lowered valuations, and limited personal financial outcomes.

Jessica and Brooke outline a proactive approach designed to help founders prepare three to five years ahead of exit, strengthen operational infrastructure, and ensure the business can transfer value beyond the founder.

They discuss:

1. Why 99% of founders don’t have an exit plan—and the risks that creates
2. The three primary outcomes for every business: shutdown, acquisition, or succession
3. Why broker valuations often overestimate value and how due diligence reshapes the number
4. How operational, financial, and legal gaps erode business value during negotiations
5. The link between founder dependency, scalability, and marketability
6. How small operational shifts can lead to significant increases in profitability and valuation
7. Why many acquisitions leave founders with minimal financial gain
8. Structuring leadership roles—especially COO and CFO—to manage a future due diligence process
9. Who should be part of exit planning—and why this information should not be disclosed to most employees
10. How to maintain strategic momentum during an exit process to preserve leverage

Jessica emphasizes the importance of preparing for exit long before a transition is imminent. By doing so, founders gain optionality, negotiation strength, and the ability to exit on their preferred terms.

If you are committed to building a business that creates wealth, impact, and long-term opportunity—this episode provides a strategic roadmap for preparing your company for a successful transfer of ownership.

Mini-timeline

1. 00:00–00:52 — Why the Business Performance Audit was developed
2. 00:53–02:42 — Lack of exit plans among founders and associated risks
3. 02:43–04:23 — The three potential endpoints of a business
4. 04:24–05:24 — Why initial valuations are often inflated
5. 05:25–08:01 — The due diligence process and common pitfalls
6. 08:02–09:52 — Common outcomes of small business acquisitions
7. 09:53–11:25 — Defining peak performance and identifying profitability leaks
8. 11:26–12:51 — Legal and IP gaps that undermine valuation
9. 13:12–14:40 — When founders should begin planning for exit
10. 14:41–16:10 — Structuring and scaling with exit in mind
11. 16:11–18:41 — Who should be informed and involved in the process
12. 18:42–22:12 — Building the advisory team and emotional readiness
13. 22:13–23:09 — Final takeaways and strategic recommendations

Resources

1. Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Drawing from her decade at Google and her personal experience with burnout, Julia shares the physiological, emotional, and behavioral signals leaders commonly overlook, and why traditional “hustle culture” often masquerades as high performance. Together, Jessica and Julia explore how identity, conditioning, and subconscious habits impact performance, leadership, and long-term sustainability.

Inside this conversation, you’ll discover:

1. The early physiological and psychological signs of burnout
2. Why many founders unknowingly recreate corporate stress patterns in entrepreneurship
3. The distinction between hustle-driven performance and sustainable high performance
4. How identity, conditioning, and achievement narratives shape leadership behaviors
5. The role of the nervous system in decision making, risk tolerance, and business growth
6. Why delegating, setting boundaries, and restructuring a CEO role accelerates scale
7. Practical frameworks for prioritization, time management, and energy regulation
8. How to pause, recalibrate, and reset performance patterns in real time
9. The importance of surrounding yourself with relationships that reflect both ambition and support

Julia also provides actionable steps founders can implement immediately—from simple nervous system resets to strategic planning exercises—to help leaders protect their energy, elevate their thinking, and operate from clarity rather than urgency.

If you are committed to sustainable success, this episode offers a research-backed perspective on what it takes to scale a company without compromising yourself in the process.

Mini-timeline

1. 00:00–02:30 — Why burnout is prevalent among high-performing founders
2. 02:31–06:00 — Julia’s story: corporate success, entrepreneurship, and burnout
3. 06:01–09:45 — External success vs. internal wellbeing
4. 09:46–13:25 — Burnout vs. high performance: defining the difference
5. 13:26–16:45 — Why founders recreate unsustainable work patterns
6. 16:46–20:00 — Identity, achievement, and self-worth
7. 20:01–23:45 — Awareness and the STOP framework
8. 23:46–26:55 — Delegation, control, and leadership development
9. 26:56–31:05 — The neuroscience of stress and performance
10. 31:06–33:55 — Nervous system responses to business growth
11. 33:56–37:20 — Practical strategies to reset and re-prioritize
12. 37:21–40:45 — Performance rituals and daily structure
13. 40:46–42:50 — Balancing ambition and relationships
14. 42:51–End — Where to connect with Julia and her work

Resources

1. Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Julia Arndt Shelton:

Website: https://peakperformancewithjulia.com/

Instagram: https://www.instagram.com/peakperformancewithjulia

LinkedIn: https://www.linkedin.com/in/julia-arndt/

As many business owners reflect on 2025, a common theme emerges: revenue alone did not deliver the sense of success or fulfillment they expected. Whether the year underperformed financially or simply felt heavier than anticipated, this episode addresses the deeper operational, emotional, and leadership challenges founders are navigating as they enter a new year.

Jessica and Brooke share how the most established founders they advise are approaching the beginning of 2026—not by scrambling through Q1, but by proactively planning for the second half of the year, simplifying business models, securing revenue early, and creating space for strategic leadership.

This conversation offers a grounded, data-driven perspective on how founders can move out of reactive decision-making and into long-term alignment—both professionally and personally.

They discuss:

1. Why revenue is an incomplete measure of business success
2. The emotional and leadership toll many founders experienced in 2025
3. How top founders front-load strategy to avoid reactive Q1 decision-making
4. When and why founders should pause execution to reassess the business model
5. The risks of overcomplication and fragmented offers
6. Why simplification is becoming a competitive advantage
7. Shifts in buyer behavior and what this means for sales cycles in 2026
8. The growing importance of trust, referrals, and relationship-based selling
9. How founders can rebuild confidence in their decision-making
10. Aligning business strategy with the life and leadership role you want long term

For founders who want to enter 2026 with clarity, control, and a strategic plan that supports both growth and personal sustainability, this episode provides a thoughtful roadmap forward.

Mini-timeline

1. 00:00–01:03 — Introduction and setting the tone for 2026
2. 01:04–02:40 — Reflecting on 2025: why many founders feel misaligned
3. 02:41–04:14 — Redefining success beyond revenue metrics
4. 04:15–05:45 — Why a new year does not automatically create change
5. 05:46–07:20 — How established founders are planning ahead for Q3
6. 07:21–08:52 — Where to start when Q1 still feels unclear
7. 08:53–10:54 — Using data—not emotion—to create clarity
8. 10:55–12:48 — Aligning leadership, teams, and 90-day priorities
9. 12:49–14:31 — Shiny object syndrome and its impact on growth
10. 14:32–16:00 — Simplification as a strategy for profitability and scale
11. 16:01–18:15 — Evolving buyer behavior and longer sales cycles
12. 18:16–19:43 — The return of relationship-driven, high-touch sales
13. 19:44–21:41 — Strategic awareness of AI and innovation trends
14. 21:42–22:54 — Rebuilding founder trust and confidence
15. 22:55–24:24 — Aligning business goals with personal vision and leadership

Resources

1. Follow @millionsweremade on Instagram for frameworks + strategy tips
2. Listen to the episode with Shannon Matson
3. Download the 2026 Business Planner at millionsweremade.com

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Across content strategy, marketing performance, leadership psychology, IP protection, and team development, this episode cuts through noise and gets straight to the strategic truths high-growth businesses need to hear.

Inside this episode, you’ll learn:

• How to use trends strategically without diluting your brand — and what “contextualizing content” actually means for business growth (with Jasmine Star).
• Why a funnel that isn’t converting is rarely a traffic problem — and how to rebuild trust and customer readiness at every stage (with Shannon Matson).
• How your stress patterns influence your leadership capacity — and the somatic strategies elite founders use to scale sustainably (with Keri Ford).
• The IP gaps most founders overlook — and how to safeguard your brand, content, and proprietary processes before scaling or exiting (with Autumn Witt Boyd).
• What it truly takes to step into the CEO role — and why building a leadership team is the turning point for companies moving from seven to eight figures (with Amy Porterfield).

If you’re committed to optimizing your systems, elevating your leadership, strengthening your legal foundation, and creating content that actually converts — this episode is a strategic roadmap for your next evolution.

Mini-timeline

•  01:11— Jasmine Star: How to use trends strategically without copying and how to create contextualized, original content.
• 07:06— Shannon Matson: Why funnels fail, the three types of trust required for conversions, and how to rebuild the customer journey.
• 14:13 — Keri Ford: Leadership archetypes, stress responses, and how somatic strategies help founders scale without burnout.
• 18:02 — Autumn Witt Boyd: The biggest legal mistakes founders make and how to protect trademarks, copyrights, and proprietary processes.
• 24:11 / 24:41— Amy Porterfield: Moving from operator to CEO, building a leadership team, and forecasting for long-term growth.
• 29:45— Jessica’s closing insight for founders ready to elevate into their next level.

Resources

• Download the 2026 Business Planner at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips
• Episode #36 - Amy Porterfield 
• Episode #62 - Jasmine Star
• Episode #54 - Autumn Witt Boyd
• Episode #56 - Keri Ford
• Episode #61 - Shannon Matson

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

If you’ve scaled into the multi–six or seven-figure range—but your brand, website, or messaging hasn’t evolved with you—this conversation is for you. Jessica and Victoria break down why so many successful founders outgrow the brand that got them started, and how an elevated brand identity directly impacts trust, conversions, referrals, and long-term scalability.

Together, they explore:

• The disconnect between a company’s growth and its outdated online presence
• How high-caliber buyers evaluate your brand within the first few seconds
• The shift toward simplicity and clarity in website design for 2026
• Why rebranding is a strategic business decision—not a cosmetic one
• The importance of a name and brand that can scale with your future vision
• How to strengthen trust, increase conversions, and elevate market perception
• The role branding plays in reducing founder dependency
• How AI is reshaping the branding landscape (and how to stay differentiated)

Victoria also shares insights into how BrandWell Designs® approaches brand development through strategy—not just design—and how CEOs can confidently reposition themselves for the next level of growth.

If your brand no longer reflects your expertise, price point, or business evolution, this episode will guide you through what needs to change—and why now is the time to do it.

Mini-timeline

• 00:00–01:20 — Why branding matters at higher revenue levels.
• 01:21–05:00 — Victoria’s background: agency founder, strategist, and mom of three. 
• 05:01–08:05 — Why high-performing businesses often hide behind outdated websites.
• 08:06–10:59 — The most common issues uncovered during website audits.
• 11:00–13:17 — The shift in branding trends and what works heading into 2026.
• 13:18–17:20 — Strategy-first branding: how BrandWell  Designs® extracts clarity and vision.
• 20:38–24:38 — Why removing the founder from the brand is essential for scalability.
• 24:39–28:24 — When a business name needs to evolve—and how to communicate the change.
• 28:25–31:05 — How story-driven positioning sets brands apart in an AI-saturated market.
• 31:06–34:46 — The growing importance of a strong online presence for referrals.
• 34:47–40:35 — Timing, planning, and budgeting for a rebrand.
• 40:36–44:37 — Victoria’s complimentary website audit for listeners.
• 44:38–End — Where to find Victoria and how to begin your BrandWell transformation.

Resources

• Have Victoria Audit Your Website: https://www.brandwelldesigns.com/millionsweremade
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Victoria Marcouillier:

Website:  https://www.brandwelldesigns.com/

Instagram: https://www.instagram.com/brandwelldesigns/ 

Jessica Marx sits down with Stacy Tuschl, entrepreneur, author, and founder of Well-Oiled Operations, to unpack how scaling your business doesn’t have to mean working more—it means hiring smarter.

Stacy has built multiple seven- and eight-figure companies while sipping coffee outside the day-to-day grind. She’s here to help you find, hire, and lead that elusive “number two” who can run your business like a well-oiled machine—so you can finally step into your visionary CEO role (and maybe even rediscover what weekends are).

In this episode, you’ll learn how to:

• Identify when it’s time to hire your “number two” and what they should actually do.
• Structure your interview process to weed out the talkers and find the doers.
• Design an onboarding plan that prevents 90-day disasters.
• Create a compensation structure that rewards results, not just attendance.
• Build an A-player culture that doesn’t let mediocrity slide.
• Step out of the weeds and into true CEO leadership—without losing control.

This isn’t fluffy leadership talk—it’s tactical, battle-tested strategy from someone who’s lived it. If you’ve ever wondered how to scale past seven figures without scaling your burnout, this is your roadmap.

Ready to stop being your own bottleneck? Hit play—and start hiring your freedom.

Mini-timeline

• 00:00–02:10 — The myth of “doing it all” and why freedom requires people, not just hustle.
• 02:11–05:00 — Stacy’s inspiring journey from teaching dance classes in her parents’ backyard to leading multiple seven-figure enterprises.
• 05:01–08:30 — Why most entrepreneurs get stuck before hiring their number two—and how to fix it.
• 08:31–11:45 — How to define your next hire: EA vs. Operator, and when to choose each.
• 11:46–15:30 — Mastering the interview process: why a single conversation isn’t enough to identify true top performers.
• 15:31–18:45 — Spotting real A-players: Paid test projects and communication cues.
• 18:46–22:00 — Compensation conversations: turning “I need $115K” into a win-win deal.
• 22:01–26:45 — Onboarding that actually works: building 30-60-90 day success plans.
• 26:46–30:15 — Pruning your team: when great people outgrow your company (and vice versa).
• 30:16–34:00 — The CEO identity shift: what to actually do once you delegate yourself out.
• 34:01–36:48 — How time freedom sparks innovation, strategic thinking, and long-term business creativity.
• 36:49–End — Where to find Stacy and how to build your own “well-oiled” empire.

Resources

• Download the 2026 Business Planner at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Stacy Tuschl:

Website: https://stacytuschl.com/

Instagram: https://www.instagram.com/stacytuschl/

LinkedIn: https://www.linkedin.com/in/stacytuschl/ 

You’ll learn:

• The key differences in how 7-figure and 8-figure founders spend their time.

• Why mature companies grow margins — not just revenue — as they scale.

• How to structure your org chart to hire for where you’re going, not where you are.

• The smartest way to balance profit conservation with growth investment.

• The most common founder bottlenecks that stall companies under $10 million.

• How to transition from “doer” to CEO without losing visibility or control.

Mini-timeline

00:01–02:58 What separates 7-figure and 8-figure operations

02:58–04:55 The role of volume, scalability, and profit margins

04:55–06:08 Why clinging to profit can actually cap growth

06:08–08:45 The clarity problem — and how data solves it

09:06–11:21 How 8-figure founders spend their time differently

11:21–14:17 Org chart structure and hiring ahead of growth

14:17–17:13 Smart investment vs. overextension when scaling

17:29–19:40 Founder bottlenecks and letting go of control

20:18–21:46 Final advice for founders on the path to eight figures

Resources

• Listen to Episode #64 — What We Learned From Auditing 75+ Multi-Million-Dollar Businesses

• Download the 2026 Business Planner or at millionsweremade.com
• Listen to Episode #53 on Increase Your Profit Margins Without Raising Prices
• Listen to Episode #58 on Designing Incentive Comp That Actually Scales
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

You’ll learn:

• The two biggest bottlenecks keeping founders stuck at the multi-seven-figure level.

• Why simplifying your business model almost always increases revenue.

• How innovation and mindset determine whether a company continues to scale.

• What every audit reveals about offer structure, pricing, and team design.

• How to prepare your company for an audit (and what data to track now).

• The small operational shifts that unlock seven-figure growth without more work.

Mini-timeline

00:01–03:11 What founders look like when they come in for an audit

03:11–05:30 Why most growing businesses become overly founder-centric

05:30–07:24 The two biggest factors every successful business has in common

07:24–09:33 Simplification vs. innovation — and why you need both

10:27–12:28 The importance of founder mindset and adaptability

13:26–15:42 What audits reveal about truth vs. perception in the online space

17:25–19:39 How to know when you’re ready for an audit

21:18–23:13 The part of the audit that excites Jessica the most

24:50–26:55 How Tailored Premier fast-tracks client results after an audit

Resources

• Download the 2026 Business Planner or at millionsweremade.com
• Listen to Episode #58 on Designing Incentive Comp That Actually Scales
• Listen to Episode #53 on Increase Your Profit Margins Without Raising Prices
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

April reveals the exact process her clients use to close five- and six-figure licensing deals with hospitals, universities, and global organizations—without launching more offers or burning out their teams. You’ll discover how to monetize your frameworks, trainings, and courses through licensing models that grow recurring revenue, expand brand visibility, and free you from the constant cycle of creation.

You’ll learn how to:

• Identify what content or programs in your business are licensable assets.
• Understand the three levels of licensing—from simple content fillers to full “business-in-a-box” programs
• Protect your intellectual property with the right trademark and copyright strategies.
• Follow April’s 7-step licensing roadmap—from strategy and pricing to repeatable sales and delivery systems
• Use licensing to build wealth and influence while creating more freedom in your schedule.

Licensing isn’t just about scaling your business—it’s about reclaiming your time and creating an ecosystem that works for you. 

If you’re ready to scale beyond launches and build a business that works for you—not the other way around—listen now and start turning your expertise into recurring revenue.

Mini-timeline

• 00:00–01:34 — The concept of licensing as a scalable, brand-safe revenue stream
• 02:18–05:45 — April’s journey from overwhelmed entrepreneur to licensing pioneer.
• 07:28–10:33 — The three levels of licensable content: fillers, puzzle pieces, and complete programs
• 10:33–13:41 — Real-world examples of how licensing creates recurring revenue and long-term brand equity.
• 22:25–24:04 — April’s 7-step licensing framework—from strategy to scalable delivery systems
• 24:43–26:09 — Conducting an “asset inventory” to uncover hidden value in your existing IP.
• 26:09–28:30 — How to expand one product across multiple industries to multiply your reach.
• 31:45–33:25 — White labeling vs. branded licensing—choosing what aligns with your brand visibility goals.
• 33:25–34:30 — The mindset of scalable simplicity: why licensing creates freedom, not complexity.

Resources

• Download the 2026 Business Planner at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with April Beach:

Website: https://www.sweetlifeco.com/

Instagram: @aprilbeachlicensing

LinkedIn: https://www.linkedin.com/in/aprilbeach/ 

The Licensing Unlocked Starter Guide: https://sweetlifecompany.com/licensing_101

Host Jessica Marx sits down with Jasmine Star—entrepreneur, brand strategist, and host of The Jasmine Star Show—to unpack what’s actually working in content marketing for 2025–2026. Together, they break down the difference between content that goes viral and content that drives revenue, and why specificity, consistency, and focus are the new cornerstones of growth.

You’ll learn how to:

• Create content that converts, not just content that gets views.
• Use AI strategically while maintaining your authentic voice.
• Build both a personal brand and a company brand that reinforce each other.
• Operationalize clinician and founder-led content without burning out your team.
• Reframe money and success as tools for freedom, impact, and legacy.

Posting for posting’s sake? That ends here. Learn how to turn content into wealth, freedom, and legacy. Listen now!

Mini-timeline

• 00:00–02:30 — Why this episode is different and why you’ll want to take notes.
• 03:24–08:15 — Profit vs. popularity: the mindset shift driving results in 2026.
• 08:15–10:20 — Metrics that matter: engagement versus conversion.
• 10:20–14:30 — Trend participation versus trend duplication—how to lead ethically online.
• 14:30–17:10 — Leveraging AI as a strategic partner, not a substitute.
• 17:10–19:45 — Inside Jasmine’s “Mini Jasmine” AI model and her 80/20 creation rule.
• 19:45–23:30 — Building two moats: developing both your personal and business brand.
• 23:30–27:55 — Overcoming content resistance in teams and clinician-based businesses.
• 30:45–38:55 — The high-ticket vs. high-volume model: aligning strategy with audience.
• 38:55–44:20 — The “chocolate-covered broccoli” concept—why good content should taste better than it sounds.
• 44:20–47:25 — The evolution of wealth, optionality, and legacy through entrepreneurship.
• 47:25–49:51 — Full-circle reflections: the impact of connection, community, and authenticity in digital entrepreneurship.

Resources

• Download the 2026 Business Planner or at millionsweremade.com
• Follow @millionsweremade on Instagram for frameworks + strategy tips

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Jasmine:

Website: https://jasminestar.com/

Instagram: @jasminestar

LinkedIn: https://www.linkedin.com/in/jasmine-star/

Jasmine’s mastermind: https://jasminestar.com/mastermind

From building a high-converting signature offer to fixing a “broken” funnel, Shannon shares her process for attracting committed buyers, crafting messaging that cuts through market skepticism, and creating a mid-ticket, evergreen program as the cornerstone of your ascension model. You’ll learn how to identify when you’ve outgrown your business model, restructure without losing momentum, and shift your positioning to meet today’s evolved buyer.

Jessica and Shannon also unpack how to track and interpret the right marketing data, why most funnels fail before the sales page, and how to balance multiple ventures without burning out. Whether you’re downsizing for higher profit or scaling for greater reach, this episode will help you make strategic decisions that create more revenue, more freedom, and more impact.

Highlights:

(04:10) Shannon’s journey from corporate marketing to multi–seven-figure founder

(08:15) Lessons from running both a brick-and-mortar coffee shop and an online business

(10:42) How to turn expertise into a high-converting signature offer

(14:20) The three core pillars every offer needs to stand out in 2025

(17:48) Why most funnels fail and how to fix yours before driving more traffic

(20:36) The three types of trust buyers need before they convert

(25:15) Using live launches to gather funnel data and improve conversions

(29:00) Tracking the right data to identify your best buyers and biggest drop-off points

(33:45) Signs you’ve outgrown your business model and how to restructure

(37:58) Building an evergreen, mid-ticket offer as the foundation of your ascension model

(43:10) Why constant reinvention erodes buyer trust—and what to do instead

(47:12) How to adapt your positioning for today’s longer sales cycles

(52:25) The “Access, Authority, Attitude” content framework for building your personal brand

(56:42) Shannon’s free training: Define Your Unique Sales Edge

(01:00:14) How building personal wealth has impacted Shannon’s life and legacy work

(01:06:32) The best piece of business advice Shannon gives her clients

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Shannon:

Website: thesocialbungalow.com

Instagram: @thesocialbungalow

Free Training: Define Your Unique Sales Edge

You’ll learn:

• How to run a 2025 recap (revenue, profit, offers, drivers) before you set 2026 goals.
• How to use a SWOT analysis—and stakeholder input—to surface real opportunities and risks.
• How to evaluate your offer suite and pricing so you double down on margin.
• How to rebuild your org chart, rate A/B/C players, and plan 2026 hires.
• How to align marketing and sales (messaging, campaigns, funnel, AIDA) to today’s buyer.
• How to translate strategy into Q4 projects, budgets, and timelines your team can execute on January 1.

If you missed Part 1, listen to Episode #59 first—it sets the foundation for why Q4 planning now puts you ahead for 2026.

Mini-timeline

• 00:01–00:56 What this episode covers and how to use the planner
• 01:41–03:40 2025 business recap: the numbers and questions that matter
• 03:40–05:29 SWOT analysis and getting leadership/fractional feedback
• 05:29–07:07 Goals review: 2025 outcomes → 2026 standard vs. stretch
• 07:07–09:01 Business foundations revisited (markets, buyers, positioning)
• 09:01–10:26 Competitor analysis and capturing white space in Q1
• 10:26–11:41 Offer suite and pricing strategy for profitability
• 11:41–13:08 Org chart, A/B/C players, and 2026 hiring plan
• 14:06–16:19 Marketing recap → 9P matrix → funnel and AIDA
• 16:19–17:47 Project planners and priority matrix for Q4 resourcing

Resources

• Download the 2026 Business Planner or at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips

You’ll learn:

• Why waiting until December or January almost guarantees a sluggish Q1.
• How to use 9 months of real data to decide what to scale, stop, or start for 2026.
• The cash-flow advantage of securing contracts and deposits in Q4.
• Why your finance team and staff need runway to resource Q1 initiatives.
• How to review leadership, fractionals, and agencies like a pro sports team roster—keeping A-players, upgrading gaps.
• Why stepping away from the weeds to plan with peers unlocks bigger, faster decisions.

Next week in Part 2, Jessica and Brooke will walk you step-by-step through the 2026 Business Planner, showing you exactly how to run the process yourself.

Mini-timeline

• 00:43–01:20 Why we plan in September (not December)
• 03:07–04:09 The Q1 slowdown problem—and how to prevent it
• 05:35–07:38 Securing next year’s revenue in Q4
• 08:42–11:06 What to bring to planning meetings
• 14:03–16:00 Re-rostering your team for the next “season”
• 18:50–21:13 The importance of stepping away to think

Resources

• Download the 2026 Business Planner or at millionsweremade.com
• Follow @MillionsWereMade on Instagram for frameworks + strategy tips

You’ll learn exactly how to:

• Define “incentive comp” for W-2 roles (and when it can apply to select 1099s).
• Replace vague annual bonuses with 90-day, KPI-tied payouts that create focus and speed.
• Negotiate top talent you “can’t afford” by holding base flat and layering an upside they can actually earn.
• Weight goals across 3–5 initiative buckets (e.g., margin protection, volume, cost control, culture/retention) so you’re not bribing for unhealthy revenue.
• Set targets that are achievable but ambitious, and what it means if someone only hits 20% of the plan.
• Roll out a plan mid-year the right way (what to communicate and when).
• Use AI (yes, ChatGPT) the right way to draft plans you’ll still refine to your business.

Key Takeaways

• Quarterly > annual. 90-day sprints increase focus, frequency of reward, and recall of what earned the bonus.
• Not just revenue. Tie upside to profitable growth and cost/quality leading indicators (retention, budget adherence, pipeline volume, deliverable quality).
• Pay mix is a lever. Use incentive comp to bridge a salary gap in hiring—only paying extra when the business wins.
• Clarity wins. Show the scorecard, weights (e.g., 30/25/20/15/10), how it’s measured, and pay timing (mid-month following quarter close).
• Reality check. If targets are routinely missed, either the plan is unrealistic—or the person isn’t the fit.

Mini-Timeline

• 00:02:29–04:33 What incentive comp is (beyond sales) & why quarterly works
• 05:53–08:10 Hiring example: hold base steady, add $24k annual upside tied to ROI
• 10:53–12:56 Why you must avoid “unhealthy revenue” targets
• 16:49–19:05 When and how to roll out the plan (and what not to do)
• 20:45–21:56 Calibrate difficulty; what persistent 20% attainment really signals

Resources

• Connect with us on IG @MillionsWereMade
• Listen to episode #44 - How to Motivate How to Motivate Your Team and Build a Scalable Company Culture

In this episode of Millions Were Made, host Jessica Marx breaks down the hidden compensation pitfalls that nearly every high-growth business faces. Together with Brooke Dumas, they pull back the curtain on real client audits, uncover why so many founders feel “stuck” with expensive 1099s, and share how to finally structure salaries, incentive comp, and team models that actually scale.

You’ll learn:

• The #1 mistake founders make when deciding between W-2 and 1099 hires
• Why contractor pay is often wildly inflated—and how to audit your true costs
• The three reasons female founders in particular underpay W-2 employees
• How to restructure comp without losing top talent or blowing up margins
• The shift every founder must make to move from chaos to a profitable, scalable org chart

If you’re serious about protecting margins, retaining top performers, and creating a team that drives real ROI—this episode is required listening.

Resources + Links Mentioned:

• Listen to episode #53 on profit margins
• Upcoming episode on incentive comp – subscribe so you don’t miss it
• Follow us on Instagram @MillionsWereMade
• Connect with Jessica on Instagram @TheJessicaMarx

From celebrity trainers to multimillion-dollar founders, Keri shares the somatic strategies and mindset shifts that help high-achieving women avoid burnout, regulate their emotions, and stay in their lane of genius. You’ll learn why success often feels empty when you haven’t done the internal work and how to rewire your leadership from the inside out.

They also explore how nervous system dysregulation impacts team culture, the importance of identity work at each new revenue level, and how to lead with more presence (and less hustle) as your company grows.

Whether you’re racing toward your next million or recalibrating after an exit, this episode will show you how to build sustainable wealth without sacrificing your health, peace, or purpose.

Highlights:

(04:30) Keri’s background: from luxury creative director to celebrity trainer

(07:08) How she built a high-end coaching business with $78K offers

(09:04) Why she works with high-level founders vs. beginners

(10:07) The 8-part leadership archetype framework

(11:07) Why burnout doesn’t go away at 7+ figures—it evolves

(13:30) The "brake pad" strategy for sustainable success

(15:45) Signs of nervous system dysregulation in high performers

(18:00) Best practices to regulate and reset today

(20:12) Why mindset matters more at every new level

(22:20) The truth about anti-climactic milestones and neutral wins

(24:37) How to lead a team through emotional intelligence

(27:36) What The Champagne Club is and how it's creating deeper connections

(30:16) Behind the scenes of 7- and 8-figure founder dinners

(35:19) How personal wealth is funding philanthropic impact through clean water & education

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Keri:

Website: elevatewithkeri.com

Instagram: @iamkeriford

Learn more about The Champagne Club: www.thechampagneclub.co

Still wearing all the hats in your business—or hesitating to hire because you're afraid it won’t pay off? In this episode of Millions Were Made, Jessica Marx and Chief Integration Strategist, Brooke Dumas, tackle the most common questions CEOs have around hiring: when to hire, who to hire, and how to know if your current team is actually helping you scale—or quietly holding you back.

They break down the real cost of waiting too long to hire, how to audit your current team’s efficiency, and what roles you should be prioritising based on your revenue stage. Whether you’ve been burned by bad hires before or you’re sitting on strong profit margins but feeling stuck in the weeds, this episode gives you the clarity and strategy to confidently build a high-performing team.

Highlights:

(00:06) What it’s really costing you to delay your next hire

(01:06) Why most org charts are missing one critical role

(02:59) Case study: Two businesses stuck for years without the right hires

(04:24) Why busy teams aren’t always efficient teams

(06:33) How to tell if your team is actually overworked or just disorganised

(08:21) How to assess true service delivery time and scope creep

(09:17) What to do if your last hires didn’t work out

(10:42) Why protecting profit might actually stall your growth

(11:44) Using KPIs to define ROI before you hire

(12:54) Not all hires are tied to profit—and that’s okay

(14:45) Signs it’s time to hire (or replace someone)

(17:13) Why you should always be planning 1–2 hires ahead

(18:57) Keeping a warm bench and protecting your A-player ratio

(20:41) How to write job descriptions that attract the right candidates

(22:37) Why your hiring process needs a 30–60 day runway

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Millions Were Made

Apply to work with Jessica: Tailored Premier

From outdated contracts to missing trademarks, Autumn shares exactly what to audit, upgrade, or document before you scale to 8 figures or prepare for an exit. They also dive into real-life stories of founders who got burned by DIY legal, what every business should have in writing (but doesn’t), and why it’s not enough to ‘trust your gut’ when it comes to protecting your intellectual property.

Whether you're making your first hire or getting your company exit-ready, this episode will help you future-proof your business legally without getting overwhelmed by the fine print.

Highlights:

(02:05) Why 7 & 8 figure founders are still missing key legal protections

(04:08) What goes in a strong client contract (and what everyone forgets)

(07:29) Renewals, addendums, and protecting your payment terms

(08:10) Why a handshake or email isn’t enough

(10:45) How to create paper trails that prevent client disputes

(11:07) The risk of copying contracts from competitors or using AI

(13:02) What your lawyer should help you decide—not just draft

(14:15) The 4 legal documents you need to review yearly

(17:11) The truth about trademarks: timing, costs & common myths

(18:40) What’s copyright vs trademark—and what’s worth protecting

(21:29) Real client stories: getting ripped off by a big company

(23:16) What to do when someone copies your content or offer

(25:34) Most common lawsuits (and how to avoid them)

(27:56) Contractor risks no one talks about

(28:33) What buyers look for in due diligence (and what kills deals)

(30:38) How to increase your exit valuation with legal systems

(31:04) Autumn’s #1 tip for building a company that lasts

(32:50) The freedom entrepreneurship gave Autumn’s family

(35:30) How networking (not pitching) creates real growth

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Autumn:

Website: awbfirm.com

Instagram: @awbfirm

Feeling stuck between raising your rates or staying barely profitable? In this episode of Millions Were Made, Jessica Marx and Chief Strategist, Brooke Dumas, break down how to boost your business’s profit margins without increasing prices or burning out your team.

They dive deep into offer profitability, cost analysis, and the hidden expenses most founders ignore. From scope creep and outdated pricing to software costs and team inefficiencies, Jessica and Brooke reveal the small tweaks that lead to massive profit growth. Whether you're running an agency, coaching business, or product-based company, this conversation is your roadmap to creating a more profitable (and scalable) business.

Highlights:

(01:00) Why founders glaze over when it comes to profit

(01:32) The #1 mistake business owners make with profitability

(03:44) How scope creep silently destroys your margins

(05:50) The cost of acquisition and why it matters

(07:46) What to do if you’re not profitable

(10:06) How to calculate a healthy profit margin

(12:42) Why a $500 offer isn’t always profitable

(13:28) Who you really need on your financial team

(15:37) What to do with low-margin offers

(17:45) When low-profit offers are actually strategic

(19:56) Why small tweaks beat big overhauls

(21:08) The investor’s perspective on profitability

(22:19) How long it really takes to shift your profit margins

(23:47) Why legacy pricing may be draining your growth

(25:28) Jessica’s TED Talk–style closing on personal wealth + profit

(27:38) Why profit is more important than revenue

(28:50) Where to start tracking your profit (even if you’re overwhelmed)

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Millions Were Made

Apply to work with Jessica: Tailored Premier

What’s the best investment you can make to scale your company past 7 figures? In this episode of Millions Were Made, Jessica Marx answers listener-submitted questions and shares the real secret to building sustainable, scalable success as a founder: investing in yourself.

Drawing from her work with multimillion-dollar entrepreneurs, Jessica unpacks why inner work, emotional regulation, and smart mentorship are just as critical as business strategy. She shares real client stories, lessons on boundaries and burnout, and the mindset shifts required to break through revenue ceilings without breaking yourself.

Whether you're a solopreneur scaling to your first million or running a team on the path to eight figures, this episode will help you identify exactly where to invest—so your growth doesn’t come at the cost of your health or happiness.

If you're doing all the things and still not seeing the results you want, this episode is your invitation to shift how you lead, hire, and invest in your own growth as a founder.

Highlights:

(01:32) The best personal and professional development investments for 7-figure founders

(04:56) How to balance hustle and self-care while scaling

(07:49) Why strong boundaries make better business leaders

(10:01) The myth that working more = more success

(11:33) The difference between harmful and helpful habits in business

(14:52) What to do if you’re passionate about your craft but ready to scale

(17:25) Why personal growth is the most overlooked key to business growth

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Thinking of starting a business partnership? Not so fast. In this episode of Millions Were Made, Jessica Marx and Brooke Dumas break down the truth about business partnerships—when they work, when they don’t, and the costly mistakes most founders make.

From best friends launching a mug business to seasoned entrepreneurs considering equity deals, they cover every scenario. Jessica shares why most partnerships fail, what makes a strong co-founder relationship, and how to grow your business without giving away 50% of it. You'll also learn about alternative structures like advisory roles, 1099 contractors, and making your first strategic hire.

Whether you're just getting started or running a multi 7 figure company, this episode will help you make smart, sustainable decisions about business partnerships, hiring, and growth.

Highlights:

(00:01) Defining business partnerships beyond co-founders

(01:11) Why most founders should not start with a business partner

(03:14) When partnerships do make sense (and why it’s rare)

(05:15) Emotional regulation and the realities of co-founding

(06:18) The Karen & Sharon scenario: why 50/50 rarely works

(08:36) The $2.5M mistake one founder avoided

(09:20) Should you build a business with your spouse?

(12:24) Alternatives to 50/50 partnerships: role clarity and 1099s

(15:16) Understanding the CEO vs COO dynamic

(16:05) Brooke’s story: burnout, acquisition talks, and bad timing

(17:05) When giving equity does make sense

(19:22) What early-stage founders need instead of a partner

(21:55) What to do if you’re already in a bad partnership

(23:14) Why waiting too long to have the hard convo will cost you

(24:08) Rethinking partnerships with agencies, advisors, and your team

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Hilary shares her personal journey from financial struggle to founding a boutique firm managing over a quarter billion in assets—exclusively for women. They talk candidly about why women often hesitate to claim wealth, how to shift generational money patterns, and what it really takes to live off your investments. Whether you’re making your first sevenfigures or planning your exit, this episode will give you tangible tools and mindset shifts to create long-term wealth on your terms.

If you're a founder ready to protect what you’ve built and start thinking like a true investor, this is your next move.

Highlights:

(01:00) Hilary’s rock-bottom money moment—and what changed everything

(03:34) Why women must lead their own financial futures

(04:07) The differences in how men and women approach money

(06:45) Breaking the taboo: how mindset impacts your ability to grow wealth

(09:52) Why your network shapes your net worth

(11:09) One key investment strategy wealthy people use (but rarely talk about)

(13:57) Living off your investments: how distributions really work

(17:51) When to hire a wealth manager (and what to look for)

(21:38) How high-net-worth clients actually think about risk

(24:36) The boring but essential habits of wealthy people

(26:37) First-generation wealth: how to build a legacy that lasts

(31:18) A tax-efficient strategy most people don’t know exists

(33:33) Hilary’s favourite books and personal investment wins

(34:27) “Millions were made when I nominated myself…”

Financial Disclaimer

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Hilary Hendershott:

Website: https://www.hendershottwealth.com

Podcast: Love Your Money

LinkedIn: Hilary Hendershott

First up is Chelsea, whose agency doubled its revenue and profit in just one year, going from $270K to a projected $550K, and increasing her margins from 17% to 35%. But now she’s wondering: Should I give myself a raise… or reinvest for growth? Jessica dives into a strategic breakdown of where to put that extra profit, from hiring to marketing and how to prepare for acquisition, even if you’re not quite at $1M.

Next, we meet Maria, founder of a Singapore-based agency for conscious and sustainable brands. After losing her biggest client and scaling down to focus on her health, she’s now rebuilding from a stronger place—with a $4,500 retainer minimum, a projected revenue of $357K, and a bold commitment to profitability without compromising her mission.

Inside this episode, Jessica breaks down:

• The mindset shift required to stop undercharging and start scaling with intention
• Where to reinvest profits to support long-term growth
• How to prepare your business for acquisition.. even under $1M
• Why your pricing beliefs might be holding you back more than the market

If you’re an agency owner or service provider struggling to price with confidence, manage sustainable growth, or get clarity on your next move, this conversation will hit home.

Connect with Jessica:

Instagram: @millionsweremade & @thejessicamarx

Website: Millions Were Made

Work with Jessica: Tailored Premier

Want to be coached live on the podcast?

Email: info@millionsweremade.com to get on the waitlist for our next live Q&A episode.

From restructuring owner-dependent businesses to building proactive teams and implementing clear systems, this conversation is your blueprint for building a company that scales, even when you’re OOO. Whether you're dreaming of a summer break or simply want to be able to go to a doctor’s appointment without chaos, this episode shows you what needs to shift (and how to do it without burning everything down).

Highlights:

(00:58) Why most founders struggle to fully unplug

(01:29) Two reasons your business can't function without you

(03:31) The hidden costs of owner-dependence

(04:21) What large-scale companies do differently

(06:16) A realistic timeline for stepping away

(06:59) The task audit that helps you reclaim 10+ hours a week

(09:19) What a future-proof CEO schedule actually looks like

(10:17) How to communicate boundaries with your team and clients

(11:35) Baby steps: how to test your team’s independence

(13:02) Why this isn’t just about vacations—it's about life

(15:00) What to do if you're anxious while away

(17:51) A message from your integrator: stop micromanaging

(19:14) How to ease back in after time off

(20:15) Our favorite proactive strategies for prepping to be OOO

(21:51) Why most founders only need to work 3–4 days a week

(23:24) Proactive planning to avoid post-vacation chaos

(24:44) The simple two-week time-tracking exercise that changes everything

(25:42) Rewriting your beliefs about what’s possible as a CEO

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Millions Were Made

Apply to work with Jessica: Tailored Premier

From growing podcast audiences by over 200% to generating 15,000+ leads through podcast-centric quizzes, Kylee reveals the strategies every founder should know to turn their podcast into a true marketing machine.

Whether you’re just launching or looking to hit a million downloads, Kylee shares real, actionable insights into leveraging podcast content to generate leads, nurture email subscribers, and monetize your offers—without relying on traditional advertisers.

You’ll learn how to use quizzes and curated episode bundles to grow your email list, the SEO tricks to make your show more searchable, and why smaller podcasts may outperform big-name ones when it comes to ROI. Plus, Jessica shares her unique approach to structuring Millions Were Made as a separate media company for long-term profitability and clean business operations.

Highlights:

(01:20) Kylee’s story, managing top podcasts and launching her own company

(03:44) How to use a podcast-centric quiz to generate 15,000+ qualified leads

(05:51) Bundling podcast episodes as lead magnets (without creating more content)

(08:10) SEO for podcasting—how to use keywords and titles to boost discoverability

(10:50) What makes a podcast binge-worthy and how to create superfan content

(13:00) Real-time feedback: Why hosts need listener input to shape high-value episodes

(14:42) Are reviews still relevant? How to ask for them and what they really do

(16:45) When to start pitching advertisers—and how small shows can still win big

(19:50) Why niche, loyal audiences outperform vanity metrics

(21:20) How to pitch yourself (or a client) and land interviews on top-tier podcasts

(23:45) Are big shows really worth it? What to know before prioritizing reach

(25:30) How to repurpose your podcast guest spots for long-term brand visibility

(27:50) Kylee’s 3 best tips for podcast growth and monetization

(29:00) Jessica’s bonus tip: Why your podcast should be a separate media company

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Website: Millions Were Made

Work with Jessica: Tailored Premier

Connect with Kylee:

Website: podcastmarketinghub.com/subscribe

Instagram: @kyleejchandler

First up: Manya Horner, Founder of an HR and training consultancy for skilled trades. After leaving her full-time job, Manya brought in $350K in her first year and is now projecting $1.5M for 2025. Her challenge? Managing a growing team of seven subcontractors and setting the right KPIs to ensure quality, output, and client success.

Then we hear from Gretchen Hawley, Founder of a thriving online membership for people living with MS. With impressive profit margins and a growing audience, Gretchen is ready to stop being the bottleneck. She's looking for guidance on team structure, delegation, and what it really takes to step into her visionary CEO role—including hiring a fractional integrator.

You’ll hear Jessica’s real-time coaching on:

• How to create performance metrics for subcontractor teams
• What to measure beyond revenue to drive accountability
• The signs it’s time to hire an integrator (and what that role really looks like)
• How to restructure your team to finally get out of the weeds

If you're stuck in the day-to-day and craving more time to lead, this episode is packed with perspective shifts and action steps you can apply right now.

Connect with Jessica:

Instagram: @millionsweremade & @thejessicamarx

Website: Millions Were Made

Work with Jessica: Tailored Premier

Want to be coached live on the podcast?

Email: info@millionsweremade.com to get on the waitlist for our next live Q&A episode.

Whether you're hiring your first employee or scaling a team of 50+, you’ll learn how to write effective job descriptions, create an onboarding process that drives results in the first 90 days, and implement leadership development strategies that boost retention and revenue. They also reveal their approach to incentive compensation plans, how to conduct value-aligned interviews, and what every founder needs to know before making their next hire.

If you're a small business owner or CEO scaling to 7 or 8 figures, this conversation is your playbook for building a motivated team, creating an intentional culture, and leading like a visionary.

Highlights:

(01:00) Why most small business owners overlook leadership development

(02:06) Scaling from solopreneur to 100+ team members

(03:42) Hiring support without compromising profit margins

(04:36) Why you must set high hiring standards early

(06:44) The power of performance-based compensation plans

(07:55) Stop writing job descriptions that combine 4 different roles

(08:38) Corporate experience vs. small business agility

(09:45) How to improve your interview process with test projects

(11:45) Screening for emotional intelligence in sales roles

(13:10) A proven 90-day onboarding process for employee success

(16:01) Why new hires don’t magically fix your business

(17:25) Leveraging feedback from fresh team members

(18:39) Creative incentive plans that increase employee motivation

(22:39) Building a strong company culture—remote or in-person

(24:24) Handling low team morale or underperformance

(25:17) How to have tough conversations without fear or guilt

(29:18) Making data-driven decisions when managing people

(30:44) How personal wealth creates freedom and legacy impact

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Jen & Makena:

Website https://www.brickbybrickcollective.com/

Connect with Jen and Makena on Instagram: @jendillard and @makenafz

LinkedIn: https://www.linkedin.com/in/hilarythecfp/

They discuss how to hire the right talent for each phase of business growth, why job descriptions are often the silent business killer, and what truly motivates employees beyond just compensation. From incentive-based leadership to company culture strategy, this episode is packed with actionable insights on how to align your team with your vision, retain your top performers, and avoid costly hiring mistakes.

Whether you're a startup founder or scaling toward eight figures and beyond, this conversation is a must-listen for business owners serious about sustainable growth, team accountability, and becoming a CEO who doesn’t have to do it all alone.

Highlights:

(00:58) Why your team is your biggest asset as a CEO

(01:57) How to motivate team members who just “check the box”

(03:51) The problem with hiring corporate employees for startup roles

(06:05) How unclear job descriptions sabotage team performance

(09:17) The opportunity small businesses have that corporate can’t match

(10:50) What actually motivates people (it’s not just money!)

(12:07) How to tie compensation to personal goals and life milestones

(13:34) Creating a culture of balance and preventing burnout

(14:54) Why you need to “market” your compensation packages to your team

(17:26) The power of a positive, high-performance company culture

(19:58) How to run a team audit using the A, B, C method

(22:18) Why keeping B and C players is hurting your best people

(23:25) Comp strategy: how to invest in the right hires and outpace the competition

Resources Mentioned:

Episode #34: When To Coach & When To Fire

Learn more about the Business Performance Audit

Grab the Business Planning Bundle

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx

Website: Millions Were Made

Apply to work with Jessica: Tailored Premier

In this episode of Millions Were Made, Jessica Marx is joined by her right-hand, Brooke Dumas, to break down the exact referral strategies behind Tailored Premier’s client acquisition model. Together, they share how referral programs drive powerful growth when set up correctly and why they’re still one of the most underleveraged tools in most businesses.

Whether you’re service-based, product-based, or running a brick-and-mortar, Jessica walks you through the frameworks they use for their clients to turn satisfied customers into brand advocates and strategic partnerships into a steady pipeline.

You’ll learn how to structure your own referral program, what to offer, how to market it, and most importantly, how to take care of the people who are sending business your way.

Highlights: 

(00:01) Why referrals built Jessica’s business—and how you can replicate the model.

(02:35) Why referral programs are low-cost, high-return acquisition channels.

(05:27) How to structure payout models for high-ticket vs. low-ticket offers.

(07:46) The compounding value of brand awareness through referral traffic.

(09:40) Why customer experience is the real foundation of a strong referral engine.

(12:06) How to nurture your referral partners to keep business flowing.

(14:30) Jessica’s SOPs and best practices for long-term referral partnerships.

(16:08) The right way to qualify referrals before introductions are made.

(18:34) The 3 core components of a high-converting referral program.

(20:24) Why consistent follow-up and backend processes make all the difference.

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

In this episode of Millions Were Made, Jessica Marx is joined by Heather Chauvin, a leadership coach, and a podcast host of Emotionally Uncomfortable. From raising three kids to surviving stage 4 cancer, Heather shares the radical mindset shifts and emotional intelligence tools that helped her reclaim her time, energy, and capacity to lead.

Together, they explore how high-achieving women can stop white-knuckling their way to success and start aligning how they lead, live, and love. Heather breaks down the 4 types of energy every founder must manage, how to rewire beliefs that keep you stuck in fear or burnout, and why “doing it all” is not the goal—feeling alive is.

If you're a founder, parent, or leader feeling stretched thin, this conversation is a must-listen. Tune in now and redefine what thriving looks like on your terms.

Highlights:

• (05:00) How a stage 4 cancer diagnosis led to radical inner transformation.
• (08:10) Why vulnerability is a powerful leadership strategy for founders.
• (10:23) Reframing burnout, fear, and resentment as emotional guidance.
• (13:08) Why “balance” is a feeling—and how to identify what you're truly after.
• (14:40) The “Wouldn’t It Be Nice If…” exercise to realign with your desired state.
• (18:37) The 4 types of energy every founder must manage for sustainable success.
• (22:17) How indecision drains your energy—and what clarity does for leadership.
• (28:42) Conscious parenting and leadership: how they mirror each other.
• (30:56) Leading vs. rescuing—why true leadership starts with self-ownership.
• 
  

Connect with Jessica:

Instagram: @millionsweremade | @thejessicamarx

Work with Jessica: Tailored Premier

Website: Millions Were Made

Connect with Heather:

Website: heatherchauvin.com

Instagram: @heatherchauvin_

LinkedIn:https://www.linkedin.com/in/heather-chauvin-472a7333/

Whether you're preparing for rapid expansion or feeling stretched as a founder, this conversation breaks down the key roles every growing business needs—from fractional CFOs to strategic advisors—and how to avoid common hiring mistakes that can slow your momentum.

Jessica and Brooke share a data-driven, real-world approach to:

• Structuring your leadership team
• Avoiding premature promotions
• Making smarter decisions about when (and who) to hire

If you’re serious about scaling your business sustainably, building the right advisory board could be your next power move.

What You’ll Learn in This Episode:

(01:19) The difference between business coaches and business advisors—and why that distinction matters for your growth.

(03:23) How strategic advisors help optimize profitability and reduce founder dependency.

(05:10) Why staying ahead of industry trends is critical in today’s business landscape.

(07:29) The problem with one-size-fits-all advice—and why tailored strategies are essential.

(09:28) Why mass coaching programs often fall short for scaling businesses.

(12:01) A step-by-step guide to hiring executive leadership: CFO, COO, CMO, and more.

(14:56) The risks of promoting internal team members to executive roles too soon.

(18:46) How to vet potential business advisors and ensure they can deliver real results.

(20:22) The most important questions to ask when hiring key leaders or consultants.

Links Mentioned:

Work with Jessica: tailoredpremier.com

Website: Millions Were Made

Instagram: @millionsweremade | @thejessicamarx

Connect with Jessica:

Instagram: @thejessicamarx

Website: tailoredpremier.com

Hannah shares her inspiring journey from corporate burnout to becoming a powerhouse entrepreneur who built multiple successful ventures. She dives deep into how she created a values-aligned community using AI to foster real, human connections—and why authentic networking is the future of business growth.

We explore the intersection of technology and human connection, the power of niching down, and what it really takes to build a scalable, purpose-driven business while balancing motherhood and entrepreneurship.

Whether you’re a startup founder or seasoned CEO, this episode is packed with actionable strategies, AI tools for business growth, and powerful reminders on how to lead with purpose.

What You’ll Learn in This Episode:

(01:21) How Hannah left corporate life to launch a PR and branding agency, and her first community.

(02:34) The "aha!" moment on Necker Island that sparked the idea for Maison.

(05:43) How to choose a network that aligns with your core values and mission.

(08:09) Why Maison launched with no website or social media—and how that led to a stronger, more authentic network.

(14:51) How AI matchmaking connects Maison members with media, podcasting, and speaking opportunities.

(20:33) How Hannah manages motherhood, marriage, and entrepreneurship—and why building a support system is key.

(23:37) Letting go of perfectionism and societal pressure as a working mom.

(26:27) Why sharing your entrepreneurial journey early builds trust and loyalty.

(29:03) How to scale through community, asking for help, and enrolling others in your vision.

Links Mentioned:

Business Performance Audit: tailoredpremier.com/business-performance-assessment

Maison: joinmaison.com

Work with Jessica: tailoredpremier.com

Jessica on Instagram: @millionsweremade | @thejessicamarx

Connect with Hannah Nieves:

Website: joinmaison.com

Instagram: @hannahmnieves

LinkedIn: linkedin.com/in/hannahnieves1

They discuss the critical numbers every CEO should be tracking, how to balance instinct with analytics, and the key financial insights that separate successful entrepreneurs from those who struggle to scale. Jessica and Brooke also break down common decision-making mistakes, including assumptions about marketing performance, inefficient tracking methods, and missed opportunities for revenue growth.

If you’re ready to elevate your strategic thinking and make informed decisions with confidence, this episode is packed with actionable insights to help you lead with clarity and precision.

Want to strengthen your decision-making process and drive sustainable growth? Tune in now!

Highlights:

• (00:58) Why data-driven decision-making is essential for business growth
• (02:10) The risks of relying on intuition without supporting metrics
• (03:28) How to implement a structured approach to tracking key business data
• (06:40) Common misconceptions about marketing performance and ROI
• (08:16) The role of email marketing in driving revenue and why it shouldn’t be overlooked
• (10:17) Understanding when to rely on data versus when to trust your instincts
• (11:42) How successful entrepreneurs make fast, confident decisions
• (15:27) The foundational financial metrics every business owner should analyze
• (17:50) A step-by-step guide to conducting an effective business audit

Resources Mentioned:

Learn more about the Business Performance Audit

Grab the Business Planning Bundle

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

In this episode of Millions Were Made, Jessica Marx sits down with Cindy Dodd, Co-Founder of Pema.io, to discuss the pivotal decisions that transformed a struggling business into an industry leader. Cindy shares her insights on the importance of company culture, strategic hiring, and the lead generation systems that drive sustainable growth.

She also reveals how AI is shaping the future of marketing, why adaptability is essential for long-term success, and how business owners can ensure their outreach efforts are effective. Whether you’re facing a plateau, considering a pivot, or looking for ways to optimize your operations, this conversation is packed with actionable takeaways to help you scale strategically. Listen now!

Highlights:

(03:34) Key decisions that helped rebuild PEMA after a significant setback.

(06:21) The critical role of company culture in driving growth.

(09:53) How Cindy and Tim navigated reinvesting in talent during the early stages.

(13:44) The challenges of pivoting in a rapidly evolving market.

(17:54) Leveraging AI for marketing efficiency and growth.

(22:09) Why lead generation is essential for building a sustainable business pipeline.

(29:28) Cindy’s perspective on wealth—beyond financial success, focusing on access and impact.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Cindy:

Instagram: http://www.instagram.com/thecindydodd

LinkedIn: http://www.linkedin.com/in/cindymdodd 

Website: http://www.pema.io 

Check Out The OUTBOUND SALES PLAYBOOK

In this episode of the Millions Were Made podcast, Jessica Marx is joined by her Chief Integration Strategist, Brooke Dumas, to discuss the rapidly growing role of artificial intelligence in small businesses. As 2025 approaches, AI is no longer just a futuristic concept but an essential tool for growth and efficiency.

Jessica and Brooke explore how business owners can integrate AI into their operations, the ethical considerations that come with its use, and how to protect intellectual property while leveraging this powerful technology. They also share practical strategies for using AI to enhance productivity without replacing jobs, ensuring your business stays competitive and innovative in a fast-evolving market.

Whether you're already using AI or just starting to explore its potential, this episode offers valuable insights into how you can leverage this technology to scale your business effectively.

Ready to harness the power of AI for your business? Tune in now!

Highlights:

• (00:55) The growing importance of AI for small businesses in 2025.
• (02:23) Addressing the fears and ethical concerns surrounding AI in business.
•  
• (06:06) Why authenticity in content is crucial and how to avoid AI pitfalls.
• (07:21) Protecting your business from AI-generated misinformation and legal risks.
• (09:11) Developing an AI policy and training your team for effective use.
• (11:21) How to incorporate AI into your workflow to boost productivity and innovation.
• (13:02) Using AI to enhance business operations, not replace human jobs.
• (16:03) Turning customer behavior and trends into actionable opportunities using AI.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Amy discusses the pivotal moments that shaped her career, including the transition from solopreneur to CEO, the challenges of scaling a business, and the strategic decision to hire a CEO to lead her company. She also provides valuable insights into building a leadership team, structuring business operations for long-term growth, and the mindset shifts necessary for sustainable success.

Plus, Amy also reveals her upcoming business evolution, including a rebrand of her podcast and the launch of The Milly Club, a program designed to support entrepreneurs earning multiple six figures as they scale to their first million-dollar year.

Don’t miss this insightful conversation with Amy Porterfield—listen now and take your next big step toward sustainable success!

Highlights:

• (01:04) Amy’s transition from corporate leadership to entrepreneurship.
• (03:27) The realization that sparked her move into digital business.
• (05:40) How she built a high-performing leadership team to scale her company.
• (09:06) The process of hiring a CEO to lead operations and its financial implications.
• (14:17) The challenge of letting go of control and trusting a leadership team.
• (22:08) Shifting from CEO to Founder—what this role looks like in practice.
• (27:06) Amy’s strategic rebrand and her expansion into high-level business mentorship.
• (32:05) The true definition of wealth and freedom in entrepreneurship.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Amy:

Instagram: ​​https://www.instagram.com/amyporterfield/

LinkedIn: https://www.linkedin.com/in/amyporterfield/

Website: https://www.amyporterfield.com/

Learn more about The Milly Club: amyporterfield.com/club

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

With two distinct approaches—Jessica’s disciplined delegation and Brooke’s detailed time-blocking strategy—they explore how business leaders can design a schedule that aligns with their personal work style and business goals. From eliminating distractions and leveraging deep work blocks to setting clear boundaries with clients and teams, this discussion offers practical takeaways for professionals looking to reclaim their time and enhance their productivity.

Key insights include the importance of working within your natural energy patterns, why notifications can derail your focus, and how strategic delegation can free up valuable hours. If you’re an entrepreneur or executive looking to optimize your schedule and increase efficiency without sacrificing balance, this episode provides actionable strategies to help you achieve it.

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights:

• (01:16) The two types of entrepreneurs: structured executors vs. adaptive visionaries
• (03:30) Mastering time blocking—a proven method for maximizing efficiency
• (05:56) Why rigid morning routines don’t work for everyone (and what to do instead)
• (08:00) Designing a work schedule around your personal productivity rhythms
• (11:55) How to eliminate distractions and stay focused
• (16:40) Why entrepreneurs struggle with free time—and how to use it effectively
• (19:12) How self-awareness improves time management and drives better results
• (22:41) The key to reducing workload without sacrificing growth

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

They explore the key indicators that determine whether an employee can grow with the company or if keeping them is holding the business back. From hiring missteps and ineffective onboarding to performance improvement plans (PIPs) and legal considerations, Jessica and Brooke share their expertise on how to build a high-performing team while protecting the integrity and efficiency of the organization.

Tune in to gain clarity on how to balance coaching and termination decisions for the benefit of both your employees and your company’s growth!

Highlights:

• (01:10) How Your Hiring Process May Be Setting You Up for Failure
• (03:46) The Unteachable Traits That Distinguish "Coachable" from "Unrecoverable"
• (06:50) How Long Should You Coach Before Making the Decision to Let Go?
• (08:15) Debunking the Myth: "It's Easier to Retain Than Replace"
• (15:42) The Legal Considerations of Termination: Key Documentation to Protect Your Business
• (21:06) How to Professionally Handle Terminations: What to Say—and What to Avoid
• (24:30) The Time Management Crisis: Why Employees Struggle and How to Address It

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Makhosi shares her unique journey—from excelling in direct sales and corporate leadership to embarking on a transformative five-year spiritual path that led her to coaching some of the world’s top CEOs, founders, and high achievers. She discusses the importance of working in alignment with your true self, the hidden costs of relentless ambition, and why strategic rest and self-awareness are critical for sustainable business growth.

Throughout this discussion, Makhosi provides actionable strategies for high achievers looking to scale without burnout, including how to recognize when you’re out of alignment, reframe obstacles into opportunities, and implement a powerful identity shift that naturally attracts success. She also introduces the Do Nothing Challenge—a counterintuitive yet highly effective method for unlocking creativity, clarity, and long-term momentum.

If you are a business leader striving for greater fulfillment, efficiency, and growth, this episode is essential listening.

Highlights:

• (01:27) Makhosi’s unexpected transition from direct sales success to spiritual leadership.
• (06:47) The common signs that indicate a business leader is out of alignment.
• (10:12) Why traditional hustle culture can be a barrier to long-term success.
• (17:02) The role of identity in shaping business outcomes and leadership style.
• (23:55) How to use “Evidence Gathering” to strengthen confidence in new strategies.
• (35:05) The Do Nothing Challenge—how intentional stillness fuels greater productivity.
• (38:59) The link between deep focus, creativity, and sustainable success in leadership.n.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Makhosi:
Instagram: https://www.instagram.com/theroyalshaman
LinkedIn: https://www.linkedin.com/in/theroyalshaman/

Website: https://theroyalshaman.com/

Jessica offers actionable insights on building systems that keep clients invested in your brand, from proactive communication strategies to leveraging data to anticipate customer needs. Whether you're looking to refine your approach to customer retention or implement high-touch service with scalable automation, this episode delivers the tools to enhance your business growth sustainably.

Ready to refine your customer experience and maximize value? Tune in now for expert insights and start transforming your business today!

Highlights

• (01:06) Understanding customer lifetime value and its significance for sustainable business growth.
• (03:45) Key touchpoints in the customer journey.
• (05:49) Leveraging automation to deliver high-quality service without losing the personal touch.
• (09:44) Designing effective ascension maps to guide clients seamlessly through your offers and services.
• (12:11) Turning short-term results into long-term relationships: Strategies for retention and upselling.
• (15:27) Anticipating and addressing pain points using data-driven insights and real-time feedback.
• (19:07) A practical three-step checklist to start enhancing your customer experience and increasing lifetime value today.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Together, Jessica and Shay discuss the critical importance of understanding your financial story, leveraging debt to fuel business growth, and positioning your company for scalability. Shay breaks down the stages of raising capital, from pre-seed to Series A, and offers actionable insights for women entrepreneurs on overcoming fears around giving up equity or taking on debt. They also highlight key financial mistakes businesses make, why proprietary assets are crucial for long-term success, and the strategic benefits of acquiring other companies to accelerate growth.

Don’t miss this opportunity to learn from Shay’s expertise—tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights:

• (01:37) Shay's journey from corporate finance to launching her own firm.
• (03:46) Understanding the limitations of bootstrapping and the benefits of raising capital.
• (06:44) A breakdown of pre-seed, Series A, and beyond: When and how to raise funds.
• (09:47) Equity vs. debt: Deciding which approach works best for your growth strategy.
• (14:09) The importance of crafting a compelling financial narrative to attract investors.
• (17:30) Why proprietary assets and innovations are key to long-term business value.
• (25:12) Reframing debt as a strategic growth tool and overcoming the stigma associated with it.
• (28:31) Lessons from successful businesses and governments: Using debt to accelerate growth.
• (30:00) Shay’s top three lessons for entrepreneurs: Stay adaptable, prioritize exceptional customer experiences, and trust your instincts.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Shay:
Instagram: @centurefinancial
LinkedIn: https://www.linkedin.com/in/shaybacani/ 

Website: https://centurefinancial.com/ 

They address key questions, including whether every founder needs a personal brand, how to start building one effectively, and the metrics to measure its impact on your business. They also discuss common pitfalls, such as inconsistency and ego-driven branding, and share strategies to avoid these challenges.

Whether you’re looking to expand your influence, attract new opportunities, or position yourself for long-term success, this episode offers valuable guidance for building a personal brand that supports and enhances your entrepreneurial journey.

Take your leadership to the next level by developing a personal brand that amplifies your business success. Tune in now!

Highlights

• (01:04) The growing importance of personal branding for founders and CEOs in a competitive business environment.
• (02:18) Practical steps to build a personal brand that reflects your values and business mission.
• (05:25) Strategies for maintaining privacy while cultivating a professional public image.
• (06:08) Selecting the right platforms—LinkedIn, Instagram, or others—to establish and maintain your presence.
• (09:09) Avoiding the common mistake of inconsistent messaging and why authenticity matters.
• (11:57) Measuring the return on investment (ROI) of your personal branding efforts.
• (13:50) How to balance personal ambitions with strategic business goals when building a personal brand.
• (15:40) Why scaling your personal brand is like growing a company—and why starting small isn’t a bad thing.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

They explore the importance of niching down, the power of storytelling in building a brand, and how to effectively manage multiple businesses while staying focused on the big picture. Robyn also discusses her approach to hiring and team-building, the necessity of understanding your numbers as a CEO, and the pivotal role relationships play in long-term success.

Whether you’re scaling your business or just starting out, this episode is packed with actionable advice and inspiration from one of the industry's top leaders.

Highlights:

• (01:35) Robyn’s inspiring leap into entrepreneurship and how her personal health journey shaped her mission.
• (03:08) Why passion and purpose are critical drivers for building a sustainable business.
• (06:10) The importance of storytelling and authenticity in building trust with your audience.
• (09:25) How narrowing her focus to skin health established Robin as an authority in functional medicine.
• (11:55) The creation of Robyn’s practitioner training program and its industry-wide impact.
• (17:48) Lessons learned in launching Ravi, a product line that reflects years of expertise and market research.
• (22:16) Robyn’s systems and strategies for managing three businesses while maintaining balance.
• (24:59) Hiring with intention: Robyn’s process for building a mission-driven team.
• (27:55) The critical role of financial literacy for CEOs at every stage of business growth.
• (29:17) Robyn’s advice for new entrepreneurs: Embrace the learning curve and trust your ability to adapt.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Robyn:
Instagram: @nutritionbyrobyn 

Website: https://www.theclearskinlab.com

Jessica shares the hard-earned lessons from her high-stakes corporate experience, offering valuable insights on how to recession-proof your business, make bold decisions in uncertain times, and prioritize profitability over vanity metrics. Drawing from her unique blend of corporate expertise and entrepreneurial success, Jessica delivers actionable strategies for building a sustainable, scalable business—while still having time for the moments that matter most.

Whether you're navigating growth, reassessing your business model, or simply looking to regain clarity and confidence in your leadership, this episode is a masterclass in how to thrive in any market condition.

If you think manifesting is a business plan, Jessica has a few words for you—tune in now!

Highlights:

• 01:57) Scaling an $8 billion healthcare startup and the lessons learned from high-stakes leadership.
• (04:36) Why leaving corporate was essential for Jessica’s family and personal fulfillment.
• (07:10) Challenges unique to women entrepreneurs in today’s economy and how to overcome them.
• (08:26) Jessica’s three-step approach to thriving in uncertain times.
• (12:36) Recession strategies: Why now is the time to invest in your business.
• (15:35) Data-driven decision-making: Why gut feelings alone won’t grow your business.
• (16:58) Adapting your business model to meet changing market demands.
• (18:19) The importance of profitability and reducing owner dependency for long-term success.
• (25:59) The ultimate reward: Designing a business that allows for personal freedom and family time.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Learn how to evaluate headcount efficiency, implement automation that enhances—not detracts from—your customer experience, and avoid common pitfalls like misaligned team roles or short-sighted software investments. Plus, Brooke asks the tough questions about balancing automation with a personal touch and the key considerations when hiring a COO.

Don’t let inefficiencies hold back your growth. Tunein now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (01:08) How to identify areas of overspending on headcount and improve cost efficiency.
• (02:34) The role of industry-specific software in optimizing workflows and scaling operations.
• (04:35) Dispelling fears about automation and maintaining a high-quality customer experience.
• (06:00) How streamlining routine processes benefits both customer satisfaction and employee morale.
• (08:30) Avoiding the pitfalls of overloading employees with unrelated tasks and misaligned roles.
• (12:44) Understanding the ideal timing and qualifications for bringing on a COO.
• (16:22) Why ongoing process evaluation is essential for sustainable growth and long-term operational success.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Join Jessica Marx in this episode of the Millions Were Made Podcast, where they delve into the intricacies of business scaling. From dissecting common pitfalls hindering growth to uncovering strategies for maximizing profitability, Jessica and Brooke leave no stone unturned. 

They explore why many companies struggle to surpass the million-dollar revenue mark, emphasizing the importance of adapting to evolving market dynamics and buyer psychology. Through real-world examples and actionable advice, they illuminate the significance of understanding consumer lifetime value and avoiding the allure of vanity metrics. 

Discover the hidden gems of business performance audits and gain invaluable insights into what truly drives scalability in today's competitive landscape.

Tune in now to unlock the secrets to scaling your business to seven figures!

Highlights

• (00:57) The main reasons why companies struggle to scale beyond the million-dollar revenue mark, emphasizing the importance of adapting to changing economics and buyer psychology.
• (03:17) How buyer psychology is evolving and what are the necessity for businesses to anticipate market shifts rather than relying solely on past strategies.
• (06:16) The balance between focusing on revenue and profit and the significance of understanding the profitability of projects and clients.
•   (08:45) The areas where million-dollar businesses often leave money on the table, highlighting the importance of maximizing customer lifetime value and avoiding spreading resources too thin.
•   (11:47)b The red flags for scalability and profitability that potential buyers look for in businesses, emphasizing the importance of having a well-documented, scalable structure.
• (16:40) The contrasts of the portrayal of entrepreneurship on social media with the reality of the grind and hard work involved in building successful businesses.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Jessica shares insights on key areas such as setting clear annual goals, aligning your team with your vision, and leveraging data to optimize your marketing and sales performance. You’ll also learn how to identify and address inefficiencies within your team, embrace emerging trends like AI, and unlock the potential of current and past clients to create immediate wins.

Packed with expert advice and strategic recommendations, this episode will equip you with the tools to lead with confidence and make 2025 your most profitable year yet—tune in now!

Subscribe to Millions Were Made and leave a review with your top takeaway! Have specific questions or topics you'd like us to cover? Follow and message us on Instagram @millionsweremade.

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights:

• (01:20) Essential steps every founder should take on January 1st to achieve their annual goals.
• (03:16) Strategies to secure your annual expenses in Q1 and set the pace for a profitable year.
• (04:59) How to leverage key metrics for improved marketing and sales alignment.
• (06:13) The importance of team alignment, transparency, and incentive programs for optimal performance.
• (09:39) How to address underperformance within your team effectively and decisively.
• (13:29) Leveraging AI and emerging trends to stay competitive in 2025.
• (16:29) Tapping into past and current clients for quick wins and enhanced customer lifetime value.
• (19:14) Simplifying your offers for increased clarity and profitability.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Stephanie shares the pivotal moments that led her to trust her gut, scale back on "paper-perfect" deals, and redefine success to fit her life and family goals. Expect insight into how she built a dedicated team, established work-life boundaries, and strategically invested in her business while creating real personal wealth.

If you're juggling growth, family, and your sanity—or just looking for actionable tips on running a multi-seven-figure business while still having time to breathe—this one's for you.

Ready to rethink what "growth" really means? Tune in!

Highlights

• (00:57) Stephanie’s transition from ER trauma to med spa owner and entrepreneur.
• (01:51) A personal car accident at 15 inspired Stephanie to pursue medicine.
• (05:24) Turning furloughs into full-time business growth.
• (08:38) Self-funding and bootstrapping her way to success.
• (09:49) Investing in team to create a loyal, capable workforce.
• (12:03) Extensive onboarding as a way to ensure safety, quality, and brand consistency.
• (18:08) Letting go of perfectionism and delegating effectively to the team.
• (19:41) Recognizing seasons of life and aligning business decisions accordingly.
• (22:24) Embracing the part-time mom role and balancing work-life priorities.
• (26:26) Focusing on quality over quantity in business and personal life.
• (28:44) The freedom entrepreneurship brings to say no and pursue passions.
• (34:00) Stephanie’s advice: Act like a CEO, prioritize meaningful relationships, and trust your gut.
• (35:56) Stephanie’s heartfelt gratitude to Jessica for her transformative mentorship.
• (34:00)Stephanie’s advice and heartfelt gratitude.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Stephanie Stewart
Instagram: @theaestheticmethod

Don’t miss out on these expert insights that could transform your business strategy. For more tips and to submit your questions for future episodes, follow us on Instagram at @millionsweremade.

Tune in and elevate your offer suite today!

 
Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (01:09) Should all offers have similar profit margins, or should there be variations?
• (02:25) Explanation of team-heavy offers, like website design, and their lower profit margins.
• (03:17) “Cash influx offers” that can periodically boost revenue.
• (04:30) Should a lead-generation offer be profitable, or is breaking even acceptable
• (05:00) Lead-generation offers should still be profitable as conversion rates are often low.
• (06:27) Common issues seen in offer suites when conducting business audits.
• (07:22) Lack of transparency in pricing and unclear value propositions are common mistakes.
• (08:38) How to determine if an offer is priced too high or too low.
• (08:49) Importance of understanding real costs before setting pricing for offers.
• (10:55) Evaluating all costs, including packaging and logistics, to avoid pricing mistakes.
• (11:18) Advice to work with a financial professional, like a bookkeeper or CFO.
• (12:55) Recommended number of offers varies by business model, but generally, fewer is better.
• (13:48) How to analyze the profitability of individual offers, especially in a detailed way.
• (16:20) Importance of tracking data, analyzing team involvement, and getting outside perspective.
• (18:08) Structuring price increases gradually can enhance buyer and seller confidence.
• (19:09) Gradual pricing changes help business owners feel confident and nurture new buyers.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Matt and Matt dive deep into their approach to supporting entrepreneurs and small business owners, emphasizing the importance of financial education, accurate forecasting, and sustainable growth strategies. They offer expert advice on preparing for business sales, navigating common pitfalls in forecasting, and overcoming economic challenges.

Discover their strategies for valuing and scaling small businesses, the need for strong financial performance, and how to build sustainable structures that minimize owner dependency. They also explore the impact of technology and global trends on future success, highlighting the need for businesses to remain agile and forward-thinking.

Don’t miss out on their tips for avoiding costly mistakes and seizing opportunities in today’s fast-paced market.

Listen now to get ahead in your business journey!

Highlights

• (00:31) The importance of understanding financial metrics in business operations.
• (03:00) The journey of WORTTTH’s founders from friendship to building a financial advisory firm.
• (04:27) Bringing a relational approach to financial advising, making it accessible for clients.
• (06:12) The need for accurate and organized financial records when planning a business sale.
• (08:09) Setting realistic financial goals with optimistic targets as secondary objectives.
• (10:08) The importance of updating financial forecasts periodically to reflect current conditions.
• (16:09) Strategies for navigating economic uncertainties, with adaptable financial planning.
• (20:05) Leveraging creativity in business operations to address workforce and market challenges.
• (22:42) Understanding EBITDA and its relevance in business valuation for potential sales.
• (25:36) Addressing over-reliance on the business owner and succession planning as key to valuation.
• (28:09) Building a business model that operates independently of the owner’s constant involvement.
• (30:02) Adopting technology for streamlined and potentially global business operations.
• (32:47) Shifts in leadership emphasizing cultural understanding and employee engagement.
• (34:31) Common financial pitfalls, including uninformed loan choices, inadequate marketing investment, and dependency on agencies.
• (37:33) Encouraging business owners to seek accountability partnerships for decision-making support.
• 
  

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Matt & Matt

Website: worth.com
Instagram: @worttth

They also discuss the power of referral marketing, understanding profitability, and when it's the right time to hire a marketing agency. Plus, learn how to maximize the lifetime value of each customer by creating a seamless client journey.

Don’t miss out on these actionable strategies—tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (01:13) The importance of conducting thorough market research before launching new offers to meet audience needs.
• (02:06) How updating audience targeting and refining messaging can significantly improve sales outcomes.
• (03:24) Why leveraging referrals, testimonials, and affiliates is crucial for building credibility and boosting sales.
• (07:15) How adjusting offers to shorter, more results-driven programs can better align with consumer behavior.
• (10:37) The importance of customizing marketing budgets based on acquisition costs and specific company needs.
• (13:34) Why analyzing project and client profitability is essential for making smarter marketing investments.
• (15:46) How ensuring marketing fundamentals are solid is critical before hiring a marketing agency.
• (16:35) The importance of setting clear ROI goals and expectations for successful marketing and agency partnerships.
• (19:50) Why developing an ascension plan can increase customer lifetime value and maximize long-term revenue.
• (21:39) The final action items include conducting market research, refining strategies, and optimizing the sales process.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

They also discuss societal and familial beliefs about money, and how overcoming these limiting mindsets is crucial—especially for female founders looking to make bold, impactful investments. They highlight the pressures of entrepreneurship, the dangers of overachievement, and the importance of moving away from the hustle culture toward a more balanced, sustainable approach to business and life.

Tune in to learn how to break free from scarcity-driven habits and lead by example for future generations!

Highlights

• (01:15) Kate's early financial struggles at the age of 14.
• (02:45) Kate's experience of paying off debt, tripling her income, and doubling her savings in six months.
• (04:30) The importance of deep internal work and shifting one's relationship with money.
• (08:46) Lack of financial education in schools and its consequences.
• (10:15) How unconscious scarcity patterns can prevent financial literacy.
• (12:20) The concept of nervous system programming and its effect on financial decisions.
• (14:40) How childhood experiences shape money beliefs and affect financial outcomes.
• (16:10) The impact of financial scarcity on the nervous system and decision-making processes.
• (18:54) The hustle and burnout culture prevalent in entrepreneurship.
• (20:30) How productivity can sometimes be a trauma response to stress..
• (24:00) Kate's personal experience of giving herself 90 days to relax and reflect.
• (27:10) Detrimental effects of stress and pressure on achieving financial goals.
• (29:19) How Kate's business success enabled her to afford expensive health treatments for her husband.
• (31:00) The value of investing in personal health and well-being over business demands.
• (36:53) Kate's money breakthrough guide featuring insights from high-earning women and final advice for listener.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Kate Northrup :

Website: www.katenorthrup.com 

Instagram: @katenorthrup 

Whether you're a six-figure entrepreneur looking to reach the million-dollar mark or already part of the 1%, this episode is packed with actionable advice to guide your entrepreneurial journey.

Ready to take your business to the next level? Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (00:55) Setting realistic business goals based on data and planning.
• (01:51) Common mistakes in goal setting and the need for a clear plan.
• (03:28) Balancing realistic goals with stretch goals for sustainable growth.
• (04:47) Challenges of aiming for significant revenue growth and costs involved.
• (06:12) Scaling a business sustainably versus rapid, unsustainable growth.
• (08:26) When to consider business loans or lines of credit for growth.
• (11:01) Diversifying revenue streams for both short-term and long-term growth.
• (12:15) Scheduling time to work on business growth versus day-to-day operations.
• (13:11) Importance of long-term planning and forecasting.
• (16:07) Recommended percentage of revenue to reinvest in the business.
• (17:46) Long-term planning for business investments, including tax and depreciation strategies.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Kaitlyn also navigates the evolving investment landscape, touching on trends like NFTs and cryptocurrencies. She underscores the significance of having a robust financial plan, diversifying investments, and understanding both qualitative and quantitative elements in business valuation. Tune in now!

Highlights

• (01:06) Caitlin’s impressive background at UBS and her pivot to helping women entrepreneurs build wealth.
• (05:30) What drove  Caitlin to start Theory Planning Partners.
• (09:05) Common pitfall of ignoring your financial freedom number, leading to unsustainable spending.
• (12:13) How a financial planner’s holistic view integrates with the roles of CFOs and CPAs for comprehensive wealth management.
• (18:20) Importance of starting investments early to leverage time and compound growth for long-term success.
• (19:03) The need for wealth managers to keep up with the latest in NFTs and crypto.
• (19:43) How Theory’s flat fee model prevents biases that can come with traditional percentage-based fees.
• (22:10) How market cycles and Fed actions impact cryptocurrency valuations.
• (30:14) Risks of poor preparation when selling a company, affecting its final value.
• (35:58) Burnout-driven sales can lead to lower offers and financial losses.
• (37:47) The difference between lifestyle and enterprise businesses, and their unique paths to success.
• (39:10) The use of retirement calculators to set financial goals and guide business decisions.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Kaitlyn:
Website: Theory Planning Partners
Instagram: @theoryplanningpartners
LinkedIn: Kaitlyn Carlson

They dive into the challenges of balancing entrepreneurship with personal life, share strategies for time management, and offer actionable advice for maintaining strong boundaries. 

Whether you're already a multimillion-dollar founder or aspiring to join the 1%, this episode is packed with insights to help you thrive. 

Don't miss out on this valuable conversation—subscribe now and leave a review to share your takeaways!

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment"

Highlights

• (01:08) Jessica discusses leaving her corporate role and starting her advisory firm.
• (03:15) The importance of a support system and setting boundaries.
• (04:10) Strategies for separating business time from family time.
• (07:16) The significance of time management and scheduling personal obligations.
• (10:43) Jessica shares her average weekly working hours.
• (12:28) Common struggles entrepreneurs face in balancing business and personal life.
• (14:38) Navigating personal life and client expectations.
• (16:27) Final advice for entrepreneurs on balancing business and personal life.

Connect with Jessica:
Instagram: @millionsweremade and @thejessicamarx 
Website: Million Were Made
Work with Jessica: Tailored Premier

Learn about the importance of strategic investments, the power of networking, and how to maintain a solid business foundation. Tune in for valuable insights and practical advice that can help accelerate your entrepreneurial journey.

Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with practical tips and inspiring stories that will motivate you to take your business to the next level.

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (04:52) Challenges and Lessons Learned Insights into the challenges of starting new ventures and the importance of adapting and learning from mistakes.
• (10:18) Strategic Investments Emily shares her views on investing wisely in people and resources to achieve sustainable growth.
• (15:40) The Power of Networking The significance of networking in overcoming obstacles and accessing valuable resources within the industry.
• (20:47) Partnership Dynamics Emily reflects on the dynamics of partnering and leveraging existing business strengths to launch new ventures.
• (26:15) Hiring for Growth Advice on hiring strategically to focus on high-value tasks that drive business expansion.
• (28:34) Overcoming Challenges Emily's motivational perspective on tackling challenges and seizing opportunities in entrepreneurship.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Emily:

Website: Shift Set Go
Instagram: @emilycountryman
LinkedIn: Emily Countryman

Welcome to the "Millions Were Made" podcast with Jessica Marx, where successful entrepreneurs share their insights on navigating economic challenges and achieving business growth. 

In this episode, Jessica discusses crucial strategies for preparing your business for a recession. She emphasizes proactive planning, diversifying revenue streams, and adapting marketing strategies to changing economic landscapes. Jessica highlights the importance of strong leadership, understanding client needs, and making strategic financial decisions both personally and professionally. 

Whether you're a startup or a seasoned business owner, this episode offers actionable advice to future-proof your entrepreneurial journey.

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment                                                            

Highlights

• (02:15) The importance of preparing for economic downturns by creating contingency plans.
• (08:40) Strategies to ensure your business isn't reliant on a single income source.
• (15:10) How to modify your marketing approach to stay relevant during a recession.
• (21:35) The role of effective leadership in guiding a business through economic uncertainty.
• (28:50) The significance of staying attuned to your clients' evolving needs and preferences.
• (34:25) How to make sound financial choices personally and professionally to withstand economic pressures.

Connect with Jessica:
Instagram: @millionsweremade and @thejessicamarx 
Website: Million Were Made
Work with Jessica: Tailored Premier

Discover the strategic insights behind Rachel's success, including the challenges of becoming an influencer and effective tips for brands seeking fruitful partnerships. Emphasizing authenticity and the power of a supportive team. Rachel also dives into leveraging real estate for financial benefits and her latest venture in education. 

Whether you're an aspiring entrepreneur or a brand looking to collaborate with influencers, this episode offers invaluable advice on navigating the world of business and influence.

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (01:44) Rachel's journey from blog, "Pinteresting Plans," while managing family challenges and seeking financial independence.
• (03:21) Rachel’s transition from furniture flipping to fashion posts on Instagram .
• (07:41) Strategies for staying ahead in social media and adapting to platform changes like the shift to video content.
• (09:56) Importance of a team.
• (16:59) Success factors in business.
• (18:57) Importance of leveraging real estate investments to manage cash flow and tax strategies effectively.
• 20:12) The launching of Rachel's new venture in education with a personalized school model.
• 21:45) Rachel's challenges and rewards of transitioning from healthcare to entrepreneurship.
• (26:18) The importance of balancing personal life and professional ambitions.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Rachel:

Website: pinterestingplans.com
Instagram: pinterestingplans

In this episode of the Millions Were Made Podcast, Jessica Marx answers pressing questions submitted by listeners, focusing on the pivotal topic of personal growth and evolution as a founder.

From revealing the best investments for personal and professional development to navigating the delicate balance between hustle and self-care during business scaling, Jessica shares invaluable strategies gleaned from her experience working with multimillion-dollar founders. She emphasizes the importance of inner work, addressing money mindset issues, and seeking guidance from mentors and business advisors.

Discover how successful entrepreneurs maintain hyperfocus, establish strong boundaries, and strategically delegate tasks to achieve sustainable growth without sacrificing personal well-being. Learn from real-life case studies and gain actionable advice to propel your entrepreneurial journey to new heights. 

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (01:32) The best personal and professional development investments for seven-figure founders.
• (04:56) Navigating work-life balance while scaling a business.
• (07:49) Developing strong boundaries in business and its impact on success.
• (10:01) The misconception that working long hours is necessary for success.
• (11:33) Harmful habits picked up in early stages of business vs. beneficial habits.
• (14:52) Advice for entrepreneurs passionate about their craft but aiming for significant growth.
• (17:25) The importance of investing in personal and professional growth for entrepreneurial success.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Welcome back to the Millions Were Made podcast! In this episode, Jessica Marx sits down with her Chief Integration Strategist, Brooke Dumas, to tackle some of the most pressing questions from listeners. 

They discuss the challenges many entrepreneurs are facing with their offer suites and marketing strategies, especially in a changing economic landscape. 

Jessica and Brooke share insightful strategies and real-life examples to help you navigate these turbulent times and position your business for success in 2024 and beyond. 

Tune in now!

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (01:20) Brooke asks about the current market fears and why some offers aren't selling.
• (02:53) Jessica explains the shift in the online entrepreneurial space post-COVID.
• (06:30) Jessica provides a real-life example of adapting offers in the health and wellness space.
• (09:29) Discussion on why courses and digital offers might be losing their effectiveness.
• (12:26) Importance of updating marketing strategies to align with current buyer psychology.
• (17:28) First step for businesses needing to change: research and development.
• (20:40) The impact of surrounding yourself with positive, forward-thinking entrepreneurs.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Lyrik shares her journey as a business owner and how being creative and different in marketing can make a big impact. Learn why it's important to be yourself and make sure your values match your business goals to stand out from the crowd.

Discover Lyrik's tips on setting up systems that can grow with your business, keeping your team motivated, and coming up with new ideas to sell more. Find out how to manage different goals while staying true to who you are.

Tune in now!

Book a discovery call with WorkPlay Branding: https://calendly.com/workplaybranding/jessicamarx

Highlights

• (01:48) Lyrik Fryer's background in entrepreneurship and building successful brands.
• (05:14) The importance of authenticity and relatability in personal branding and business growth.
• (13:32) The financial milestones and goals in entrepreneurship.
• (17:26) Criteria for taking on clients and differences between clients in various stages of business.
• (21:36) Transitioning from being the face of the brand to promoting the team as the face of the company.
• (23:24) The cost of Lyrik's marketing strategy.
• (24:58) The changing landscape of businesses post-2020 and  the importance of maintaining a sustainable business model and continuing to serve established clientele.
• (26:05) The importance of branding and visual concepts in the market over the next few years and the need for creativity and uniqueness in marketing strategies.
• (28:21) Advises for those who feel they lack creativity in branding.
• (31:21 - Lyrik Frye's top three pieces of business advice, including the importance of building scalable systems, being disruptive in the market, and embracing conflicting goals to drive innovation.
• (36:45) How to motivate teams to believe in and work towards ambitious company visions, and the importance of hiring individuals aligned with the company's purpose and creating clear KPIs.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with  Lyrik Fryer:

Website: WorkPlay Branding

LinkedIn: Lyrik Fryer

Discover how Jessica's expertise guided Demir and Carey through a comprehensive business audit, uncovering key insights to drive sustainable growth. From reducing advertising costs to optimizing team structure and refining core offerings, Jessica's actionable recommendations empower businesses to thrive in competitive landscapes.

Demir and Carey share firsthand experiences and lessons learned, emphasizing the importance of heeding early warning signals and making precise adjustments for long-term success. Whether you're a seasoned entrepreneur or a budding business owner, Jessica's insights offer invaluable guidance to unlock your business's full potential.

Tune in now!

Learn more about the Business Performance Audit here: https://tailoredpremier.com/business-performance-assessment

Learn more about Carey, Demir & their signature program, Lifehack Tribe: https://lifehackmethod.com/

Highlights

• (01:23) The productivity business and their business performance audit results.
• (03:10) Importance of addressing problems early and avoiding sunk costs.
• (05:19 ) Advice on seeking guidance from experienced consultants.
• (06:38) Distinction between consultants and business coaches.
• (08:26) The issue of high advertising costs.
• (09:13) The need for team restructuring for operational resilience.
• (10:11) The changes in the primary offer.
• (12:29) Balancing respect for existing business structures with the need for improvement.

Connect with Jessica:

Instagram: @millionsweremade and @thejessicamarx   

Website: Million Were Made

Work with Jessica: Tailored Premier

Connect with Carey & Demir Bentley :

Website: https://lifehackmethod.com/

Instagram: @demirandcarey

Join Jessica Marx together with  Brooke Dumas in this episode of the "Millions Were Made" podcast as they delve into the crucial topic of owner dependency and the significance of building a strong team. Addressing questions submitted by listeners, Jessica and Brooke unravel the mysteries surrounding owner dependency and its impact on business acquisitions. Jessica emphasizes the pivotal role of leadership in acquisitions, illuminating the importance of qualified leaders and the repercussions of inflated titles.

Furthermore, they explore the vital timing of bringing in an executive leadership team, highlighting the benefits of fractional roles and the need for strategic thinkers. Jessica and Brooke provide invaluable insights into identifying bottlenecks within a company, stressing the necessity of releasing control and trusting in the expertise of the team.

Gain actionable strategies for nurturing a high-performing team, understanding the nuances of compensation, and fostering a culture of appreciation and growth. 

Tune in now!                                                                      

Learn more about the Business Performance Audit: https://tailoredpremier.com/business-performance-assessment

Highlights

• (00:36 ) The importance of leadership in a company, especially during acquisition processes. Highlighting the need for qualified leaders and appropriate titles.
• (03:06) The misconception that acquisition is the only path for business success, and the importance of investing in the right talent.
• (05:34) When it's the right time to bring on an executive leadership team, mentioning fractional roles as a solution for smaller businesses.
• (07:34) The issue of trying to mold doers into strategic leaders, stressing the importance of hiring people smarter than oneself.
• (09:41) Advising on where to find qualified talent, emphasizing the power of networking and referrals.
• (13:49) Identifying the founder as the bottleneck in the company, primarily due to control issues and lack of trust in the team.
• (16:57) How amazing talent can be lost due to compensation issues and the importance of company culture.
• (19:48) Suggesting methods for founders to discover if they are the bottleneck in their company, including mapping out processes and ideas.
• (21:49) The issue of founders inundating their teams with too many ideas and the importance of strategic evolution as a CEO.

Connect with Jessica:
Instagram: @millionsweremade and @thejessicamarx 
Website: Million Were Made
Work with Jessica: Tailored Premier