<![CDATA[Mind Over Marketing]]>Mon, 16 Jan 2023 14:36:41 +0000Captivate.fmShannon Lackeyhttps://artwork.captivate.fm/c574aad7-f50b-4f27-98fd-f94be9bb2da7/dw9chyoryrjnpsrm5sgd9zsn.jpgMind Over MarketingShannon LackeyShannon LackeyWhen marketing, it's easy to fall victim to marketing overwhelm resulting in creative mental blocks, and causing us to overthink our marketing strategies. This podcast was designed to increase your marketing knowledge and keep you current on the ever-changing world of digital marketing so you can move forward with confidence. Mind Over Marketing brings you Marketing Minutes which are short episodes with quick tips and actionable items. In addition we strive to keep you inspired by inviting business owners and marketers to share their recent success stories.https://www.bridgesocialagency.comnoepisodicMarketing Mastermind | Matt Creasey, Co-Owner of Powerhouse PodcastingMarketing Mastermind | Matt Creasey, Co-Owner of Powerhouse PodcastingMind Over Marketing | Episode 11

Within the last few years, the number of podcast listeners have grown by over 60% and podcasts are becoming a great tool for businesses to increase their brand awareness, serve more people at once, and generate additional revenue.

Matthew Creasey, co-owner of Powerhouse Podcasting in Bakersfield, California, walks us through the who, what, when, where, why, and how of podcasting. He discusses questions you need to ask yourself before jumping into the world of podcasting, such as identifying the goals of your podcast, co-host vs. no co-host, show notes, content creation, best podcast equipment and software, recording in a podcast studio, and other things to consider.

Tools for DIY recording and editing suggested in this episode are:

https://www.apple.com/mac/garageband/

https://www.adobe.com/

Focusrite Audio Interface: https://amzn.to/3jsQ5BX

RODECaster Pro: https://amzn.to/37sdayS

XLR mic: https://amzn.to/37mwWfn

https://www.captivate.fm/

Connect with Matthew Creasey and Powerhouse Podcasting at:

https://www.instagram.com/powerhousepodcasting/

https://www.powerhousepod.com/

Thank you for listening!

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

]]>Mind Over Marketing | Episode 11

Within the last few years, the number of podcast listeners have grown by over 60% and podcasts are becoming a great tool for businesses to increase their brand awareness, serve more people at once, and generate additional revenue.

Matthew Creasey, co-owner of Powerhouse Podcasting in Bakersfield, California, walks us through the who, what, when, where, why, and how of podcasting. He discusses questions you need to ask yourself before jumping into the world of podcasting, such as identifying the goals of your podcast, co-host vs. no co-host, show notes, content creation, best podcast equipment and software, recording in a podcast studio, and other things to consider.

Tools for DIY recording and editing suggested in this episode are:

https://www.apple.com/mac/garageband/

https://www.adobe.com/

Focusrite Audio Interface: https://amzn.to/3jsQ5BX

RODECaster Pro: https://amzn.to/37sdayS

XLR mic: https://amzn.to/37mwWfn

https://www.captivate.fm/

Connect with Matthew Creasey and Powerhouse Podcasting at:

https://www.instagram.com/powerhousepodcasting/

https://www.powerhousepod.com/

Thank you for listening!

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

]]>8cd5d02e-4b9f-4885-af98-9c7caf5cce26Fri, 06 Aug 2021 01:30:00 -070032:11nofull11Shannon LackeyMarketing Minutes | Instagram Insights UpdatesMarketing Minutes | Instagram Insights UpdatesMind Over Marketing Host, Shannon Lackey, shares some exciting news about Instagram Insights. Instagram has updated Insights to allow you to access more detailed data than before which will allow you to better analyze the performance of your social media content for Instagram and what changes you may need to make, or what practices you should continue in your marketing efforts, to better connect with your target market.

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

You can also visit us at https://bridgesocialagency.com.

Thanks for listening!

]]>Mind Over Marketing Host, Shannon Lackey, shares some exciting news about Instagram Insights. Instagram has updated Insights to allow you to access more detailed data than before which will allow you to better analyze the performance of your social media content for Instagram and what changes you may need to make, or what practices you should continue in your marketing efforts, to better connect with your target market.

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

You can also visit us at https://bridgesocialagency.com.

Thanks for listening!

]]>53652815-375b-44d5-b4ed-0f1bbf22ab49Fri, 23 Jul 2021 08:00:00 -070004:18nofull10Shannon LackeyMarketing Mastermind | Cindy Fernandez, Realtor® for Century 21 Jordan LinkMarketing Mastermind | Cindy Fernandez, Realtor® for Century 21 Jordan LinkHost, Shannon Lackey, sits down with Top Real Estate Agent, Cindy Fernandez. Cindy is a powerhouse when it comes to marketing through social media and has leveraged modern technology to help drive business which has led to her being a top agent in Tulare County in California, the top agent at Century 21 Jordan Link, and ranked within the Top 250 agents in the nation for the National Association of Hispanic Real Estate Professionals (NAHREP).

Some of the best practices Cindy shares includes how she maintains her database and stays connected to them, event marketing through social media, consistency with stories, brand consistency, and more. She has truly become a micro-influencer with her community and is a great example of how having a marketing plan and working it consistently can make a big impact in your business.

Connect with Cindy at:

https://www.instagram.com/cindyfernandezgroup

https://www.tiktok.com/@cindyfernandez_

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

Thanks for listening!

]]>Host, Shannon Lackey, sits down with Top Real Estate Agent, Cindy Fernandez. Cindy is a powerhouse when it comes to marketing through social media and has leveraged modern technology to help drive business which has led to her being a top agent in Tulare County in California, the top agent at Century 21 Jordan Link, and ranked within the Top 250 agents in the nation for the National Association of Hispanic Real Estate Professionals (NAHREP).

Some of the best practices Cindy shares includes how she maintains her database and stays connected to them, event marketing through social media, consistency with stories, brand consistency, and more. She has truly become a micro-influencer with her community and is a great example of how having a marketing plan and working it consistently can make a big impact in your business.

Connect with Cindy at:

https://www.instagram.com/cindyfernandezgroup

https://www.tiktok.com/@cindyfernandez_

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

Thanks for listening!

]]>d7491a53-f10d-4afa-b9c2-5120a88e82abFri, 23 Jul 2021 08:00:00 -070031:22nofull9Shannon LackeyMarketing Minutes | DIY Video TipsMarketing Minutes | DIY Video TipsOn the Mind Over Marketing podacst, you've probably heard us tell you just how important video marketing is for your business whether it's a professional video or something less formal like posting a quick story or going live on social media. Well, in this episode we share a few tips to help you get started on the path to successful DIY videos you can use to help market your business.

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

You can also visit us at https://bridgesocialagency.com.

Thanks for listening!

]]>On the Mind Over Marketing podacst, you've probably heard us tell you just how important video marketing is for your business whether it's a professional video or something less formal like posting a quick story or going live on social media. Well, in this episode we share a few tips to help you get started on the path to successful DIY videos you can use to help market your business.

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

You can also visit us at https://bridgesocialagency.com.

Thanks for listening!

]]>f59d23cc-7700-49a4-9955-5a20db2512a5Mon, 19 Jul 2021 18:30:00 -070011:10nofull8Shannon LackeyMarketing Mastermind | Joseph Hernandez, Owner of In Motion ProMarketing Mastermind | Joseph Hernandez, Owner of In Motion ProInMotion Pro is a full service photo and cinema production company based out of Bakersfield, California. Host, Shannon Lackey, had the opportunity to sit down with the owner, Joseph Hernandez, to discuss how photography and video marketing has changed over the years and how businesses are successfully leveraging video marketing to grow their businesses and non-profits.

Joseph and Shannon also discuss how important it is to understand your business's or company's brand, objectives, and target market when going all-in on professional video marketing. If you're not ready for professional video, listen until the end because Joseph shares some DIY tips and his favorite DIY gear you can buy or rent.

Links for this podcast episode:

Portable Mic - https://instamic.io/

InMotionPro - https://www.inmotion.pro/

https://www.instagram.com/inmotionpro/

https://www.facebook.com/inmotionprophoto

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

Thanks for listening!

]]>InMotion Pro is a full service photo and cinema production company based out of Bakersfield, California. Host, Shannon Lackey, had the opportunity to sit down with the owner, Joseph Hernandez, to discuss how photography and video marketing has changed over the years and how businesses are successfully leveraging video marketing to grow their businesses and non-profits.

Joseph and Shannon also discuss how important it is to understand your business's or company's brand, objectives, and target market when going all-in on professional video marketing. If you're not ready for professional video, listen until the end because Joseph shares some DIY tips and his favorite DIY gear you can buy or rent.

Links for this podcast episode:

Portable Mic - https://instamic.io/

InMotionPro - https://www.inmotion.pro/

https://www.instagram.com/inmotionpro/

https://www.facebook.com/inmotionprophoto

If you enjoyed this episode, be sure to subscribe and leave a review.

Know others who could benefit from listening? We love it when our community shares.

Have a topic you'd like us to discuss on the podcast? Follow us on Instagram at @bridge_social and shoot us a DM, or click the following link to go straight to our IG page:

https://www.instagram.com/bridge_social

Thanks for listening!

]]>c2d57ac3-dcd0-45f0-9c50-cac8f068cb93Sun, 18 Jul 2021 23:00:00 -070039:05nofull7Shannon LackeyMarketing Mastermind | Ernesto Osuna, Real Estate AgentMarketing Mastermind | Ernesto Osuna, Real Estate AgentIn this Mind Over Marketing episode, Real Estate Agent, Ernesto Osuna joins the podcast to share how he leveraged Instagram in his marketing strategy to help generate leads through paid and organic strategies, such as videos and stories. With an authentic brand, consistency, and messaging that speaks to his community, Ernesto has seen a significant return on the time he's invested in his marketing, and you can too.

]]>In this Mind Over Marketing episode, Real Estate Agent, Ernesto Osuna joins the podcast to share how he leveraged Instagram in his marketing strategy to help generate leads through paid and organic strategies, such as videos and stories. With an authentic brand, consistency, and messaging that speaks to his community, Ernesto has seen a significant return on the time he's invested in his marketing, and you can too.

]]>198b5df2-76ea-41c2-a252-8c58aba6e61dTue, 25 May 2021 07:00:00 -070034:57nofull6Shannon LackeyMarketing Mastermind | Lauren Gonzales, Title Representative for Chicago TitleMarketing Mastermind | Lauren Gonzales, Title Representative for Chicago TitleGuest Lauren Gonzales, from Chicago Title, shares how she uses a multichannel marketing strategy to get results and how she focuses on creating content with her audience in mind. She also shares her personal journey of pushing through discomfort with getting on camera and completing her first live video, which has now evolved into a regular video series.

Check out her content at:

https://www.facebook.com/LaurenChicago

https://www.instagram.com/yourchicagotitlerep

]]>Guest Lauren Gonzales, from Chicago Title, shares how she uses a multichannel marketing strategy to get results and how she focuses on creating content with her audience in mind. She also shares her personal journey of pushing through discomfort with getting on camera and completing her first live video, which has now evolved into a regular video series.

Check out her content at:

https://www.facebook.com/LaurenChicago

https://www.instagram.com/yourchicagotitlerep

]]>0b3ac0c5-9673-45fa-b13b-245e642fe289Wed, 21 Apr 2021 06:00:00 -070025:41nofull3Shannon LackeyMarketing Minutes | Customer Value JourneyMarketing Minutes | Customer Value JourneyRecently, we discussed how important knowing your audience is for your marketing. Now that we've learned about your audience, you'll have an easier time finding where they're searching for a business like you so you can be at the right place at the right time in the customer value journey. What's the customer value journey? It's the path the customer takes in finding you to connect, consider your product or service, and then hopefully convert to a paid customer.

On this episode, you'll learn of a few strategies you can use to help you be at the right place at the right time with your marketing strategy.

Follow us for more tips on:

Instagram @bridge_social Facebook @bridgesocialagency Visit us online at www.bridgesocialagency.com

]]>Recently, we discussed how important knowing your audience is for your marketing. Now that we've learned about your audience, you'll have an easier time finding where they're searching for a business like you so you can be at the right place at the right time in the customer value journey. What's the customer value journey? It's the path the customer takes in finding you to connect, consider your product or service, and then hopefully convert to a paid customer.

On this episode, you'll learn of a few strategies you can use to help you be at the right place at the right time with your marketing strategy.

Follow us for more tips on:

Instagram @bridge_social Facebook @bridgesocialagency Visit us online at www.bridgesocialagency.com

]]>6bbd6db4-c683-4850-b815-8f4fcc7c4e09Sat, 10 Apr 2021 09:00:00 -070008:30nofull5Shannon LackeyMarketing Minutes | Know Your AudienceMarketing Minutes | Know Your AudienceLearn how to hone in on your target market, and to truly understand them, so you can design your marketing strategy to meet your clients where their at and take them where they want to be by addressing their needs.

]]>Learn how to hone in on your target market, and to truly understand them, so you can design your marketing strategy to meet your clients where their at and take them where they want to be by addressing their needs.

]]>5e4d49fa-cfc6-41d7-a261-010be25f94a4Tue, 30 Mar 2021 09:00:00 -070009:59nofull4Shannon LackeyMarketing Minutes | Brand IdentityMarketing Minutes | Brand IdentityIn this episode of Marketing Minutes, learn about the foundations of establishing your brand identity which includes your logo, colors, tagline, typography, brand tone and voice, and how to project a consistent message with all communications to your audience.

]]>In this episode of Marketing Minutes, learn about the foundations of establishing your brand identity which includes your logo, colors, tagline, typography, brand tone and voice, and how to project a consistent message with all communications to your audience.

]]>908cf1fc-5476-4af6-ade1-16534c179a17Tue, 30 Mar 2021 09:00:00 -070009:26nofull2Shannon Lackey10 Marketing Tips for 202110 Marketing Tips for 2021Mind Over Marketing is about overcoming the mental hurdles associated with marketing. Like many people host, Shannon Lackey, is uncomfortable with hearing herself on audio but leads by example by facing her own fears with releasing the first episode, 10 Marketing Tips for 2021. Listen to learn some of the trends to watch for this year.

]]>Mind Over Marketing is about overcoming the mental hurdles associated with marketing. Like many people host, Shannon Lackey, is uncomfortable with hearing herself on audio but leads by example by facing her own fears with releasing the first episode, 10 Marketing Tips for 2021. Listen to learn some of the trends to watch for this year.

]]>a300b5f4-f682-4283-9f79-fdddf7baa2b6Thu, 18 Mar 2021 12:00:00 -070027:55nofull1Shannon Lackey