With so many brands in the wedding industry looking and sounding the same, Nora shares how leaning into authenticity, personality, and strong brand values helped her grow Engaged With Nora into a recognizable and trusted planning company in just a few short years. From tattoos and bold design choices to team culture and client experience, she explains why today’s couples are drawn to businesses that feel human, intentional, and memorable.

Kevin and Nora also dive into the importance of knowing your ideal client, creating systems that support consistency as your company grows, and why “timeless” branding can sometimes strip away personality. Nora shares practical insights on building a scalable team, hiring people with the right mindset and service background, and how strong communication and client experience ultimately fuel long-term referrals and growth.

If you’ve ever struggled with how to differentiate your business, attract the right clients, or build a brand that feels authentic to you, this episode will help you rethink what truly makes a wedding company memorable.

Nora Culley Tuck is the founder and creative director of Engaged With Nora, a Cleveland-based wedding planning and design firm known for bold, authentic, and experience-driven events. Since launching in 2020, the company has grown into a team of planners specializing in weddings rooted in personality, intention, and creativity. Nora’s background in theatre, catering, venue management, bridal attire, and design gives her a unique perspective on both the creative and operational sides of the wedding industry.

Highlights

• How to stand out in the wedding industry without losing broad appeal

• Why authenticity is one of the strongest branding tools

• The importance of defining your ideal client early on

• Why “timeless” branding can sometimes feel generic

• How personal connection impacts bookings and referrals

• Building a scalable team while maintaining brand consistency

• Why client experience matters just as much as the final product

• The systems and communication strategies that support long-term growth

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With nearly two decades in the industry, Julian shares how traditional booking patterns, such as engagement season and clearly defined busy months, have shifted, making it harder to predict revenue and plan ahead. From last-minute bookings to inconsistent lead flow, he breaks down what’s changed and how it’s impacting wedding pros today.

Kevin and Julian explore how mindset plays a major role in handling these shifts, and why relying solely on referrals, Google, or past patterns can keep you stuck. Julian shares how expanding beyond weddings, building intentional relationships, and redefining your ideal client can create more consistent, year-round opportunities.

If you’ve ever felt the stress of slow seasons or unpredictable bookings, this episode will help you rethink your approach and build a more stable, adaptable business.

Julian Ribinik is a New York-based wedding photographer who has been in the industry since 2006. After balancing photography alongside a corporate career as a VP of Customer Success, Julian made the transition into entrepreneurship full-time. His personal journey toward improving his health led him to also launch a health coaching practice in 2018. Today, Julian combines his experience in business, marketing, and personal development to help creatives grow more sustainable and intentional businesses.

Highlights

• Why wedding seasonality is no longer predictable

• The shift away from traditional engagement and booking seasons

• How mindset impacts your ability to handle slow periods

• Why relying on the same lead sources can limit growth

• The importance of defining and attracting your ideal client

• How expanding beyond weddings can create year-round income

• Why networking and relationships are key to consistency

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For many business owners, letting go feels uncomfortable. Daniel shares why that hesitation often comes down to mindset, not capability, and how the “who, not how” approach can help you move from doing everything yourself to building a business that can grow beyond you.

Kevin and Daniel break down the fears that hold people back, like perfectionism and control, and why pushing through that discomfort is often where real growth happens. They also share practical ways to start delegating, from identifying what tasks to offload first to testing team members and building simple systems that support consistency.

If you’ve ever felt overwhelmed or stuck doing everything yourself, this episode will help you shift your mindset, simplify your approach, and start letting go with more confidence.

Daniel Linares is the founder of DLE Event Group, a New York-based entertainment company specializing in high-energy wedding experiences and hybrid DJ-band productions. Beyond producing elevated events, Daniel is also an entrepreneur and mentor who helps wedding professionals build sustainable, premium businesses rooted in clarity, intention, and exceptional client experience. Whether speaking to engaged couples or wedding pros, Daniel is passionate about helping people design experiences and businesses that feel as good as they look.

Highlights

• Why most wedding pros struggle to delegate (and what’s really holding them back)

• The “dancing bear” analogy and what it reveals about your business

• How mindset (not strategy) is often the biggest barrier to growth

• What “who, not how” means and how to apply it in your business

• The biggest mistakes people make when hiring or delegating

• How to identify what tasks to delegate first using a simple framework

• Why delegation is about buying back your time, not just scaling your business

Connect with Daniel:

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Referenced Books:

Everything Is Figureoutable

Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire

Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork

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With so many professionals consuming endless content on marketing, pricing, and systems, Aislinn explains why the issue often isn’t a lack of knowledge, but the mindset patterns running in the background. Together, they unpack how overthinking, comparison, and waiting to feel “ready” can keep you stuck even when you already know what to do.

Kevin and Aislinn dive into the difference between facts and feelings in your business, why tracking your data matters more than chasing more inquiries, and how small mindset shifts can lead to major changes in results. Aislinn also shares practical ways to break out of inaction, build momentum, and stop getting in your own way.

The conversation explores how perfectionism, people-pleasing, and constant consumption can slow your growth and what it looks like to actually execute with clarity and confidence.

If you’ve ever felt like you’re doing everything “right” but still not seeing results, this episode will help you refocus, simplify, and take action.

Aislinn McKenna is a business coach and former luxury wedding photographer with over 14 years of experience running multiple businesses. She has been featured in publications like Brides, Martha Stewart Weddings, and Southern Weddings, and has since scaled her coaching company to multi-six figures. Aislinn helps wedding professionals build sustainable, profitable businesses by combining proven strategy with powerful mindset work so they can create more freedom, confidence, and impact.

Highlights

• Why mindset (not strategy) is often the real bottleneck

• The difference between facts vs. feelings in your business

• How overthinking and comparison keep you stuck

• Why tracking data matters more than chasing inquiries

• Breaking out of perfectionism and taking faster action

• Simple ways to build momentum and get out of your own way

Mentioned Links:

Opal App

Brick

Grounded Tier 2 (Mindset & Business Strategy)

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With so many wedding pros feeling pressure to constantly post, stay relevant, and keep up with trends, Dana shares why the issue isn’t a lack of effort — it’s a lack of clarity and positioning. Together, Kevin and Dana explore how shifting from reactive marketing to intentional, long-term visibility can transform not only your marketing results, but your overall experience as a business owner.

They dive into the difference between social media platforms and Pinterest as a visual search engine, and why Pinterest aligns more naturally with how couples actually plan their weddings. Dana explains how wedding pros can stop chasing vanity metrics and instead focus on building evergreen content that compounds over time, driving consistent traffic, inquiries, and bookings.

The conversation also covers how to repurpose existing content — like galleries and blog posts — into multiple marketing assets across platforms, eliminating the need to constantly create new content. Dana shares practical steps for getting started on Pinterest, common mistakes to avoid, and how to build a foundation that supports long-term growth, even during your busiest seasons.

If you’re feeling overwhelmed by social media or stuck in the cycle of constant content creation, this episode offers a refreshing, strategic approach to building visibility that actually lasts.

Dana Bahr is the founder of The Unapologetic Pinner and a Pinterest strategist for wedding professionals and creative entrepreneurs. She helps business owners move beyond short-term social media tactics by building evergreen visibility systems that attract aligned clients consistently. Through her podcast, education, and client work, Dana is known for simplifying Pinterest marketing and helping wedding pros grow sustainably without sacrificing balance or authenticity.

Highlights

• Why burnout comes from lack of clarity—not lack of effort

• The difference between visibility, positioning, and vanity metrics

• How Pinterest differs from Instagram and TikTok for wedding pros

• Using Pinterest as a long-term, evergreen visibility strategy

• How to repurpose existing content into multiple marketing assets

• Building a consistent marketing system that supports real bookings and busy seasons

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In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Marc McIntosh of Team Wedding Marketing to break down how AI, ChatGPT, and answer engines are reshaping wedding marketing.

If you're a wedding professional relying on The Knot, WeddingWire, or traditional SEO, this episode explains what’s changing — and what you need to do now.

In This Episode:

1. How AI search is replacing wedding directories
2. Why ranking on Google isn’t enough anymore
3. What “Answer Engine Optimization” (AEO) means for wedding pros
4. How to structure your website for AI visibility
5. Why transparent pricing builds trust and improves rankings
6. The biggest website mistakes causing lost leads
7. How to prevent “prejection” and stop leaking inquiries
8. Step-by-step AI copy strategy for wedding websites

Couples are no longer clicking through hundreds of listings. They’re asking AI tools to generate curated vendor lists instantly. If your website isn’t structured correctly, you won’t appear.

🎯 Learn how to:

1. Increase visibility in AI-powered searches
2. Improve your wedding website SEO
3. Create content that ranks AND converts
4. Turn more website visitors into inquiries

👉 Get a free website audit from Marc

If you're serious about growing your wedding business, this is a must-watch episode.

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Hiring your first employee is often seen as a milestone of growth, but Adrienne explains why it’s important to first understand your motivation for expanding. Together, Kevin and Adrienne explore how to evaluate whether your business is truly ready to hire by looking at profitability, demand, and the overall health of your operations.

They discuss the importance of tracking lost opportunities due to availability, understanding the difference between being busy and being profitable, and having a financial cushion before bringing on full-time help. Adrienne also shares why clear systems and expectations are critical for setting new hires up for success and how hiring out of desperation can create long-term challenges.

If you’re considering growing your team, this episode offers practical guidance to help wedding professionals expand their businesses thoughtfully and sustainably.

Adrienne Gardner is a sales and business strategist for wedding and event professionals. With over a decade of experience in events, venues, and leadership, she helps creatives understand their numbers, price with confidence, and build systems that support sustainable growth.

Highlights

• Understanding your motivation for expansion

• Tracking lost business opportunities due to availability

• The difference between being busy and being profitable

• Having a financial cushion before hiring

• Creating systems and expectations for new hires

• Avoiding hiring out of desperation

• The difference between 1099 contractors and employees

• Considering part-time hires as a first step

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From first inquiry to final follow-up, Steven shares practical insight on why consultations should feel like conversations — not sales pitches — and how truly understanding a couple’s vision is the foundation of higher conversion rates. He explains why listening more than speaking is a competitive advantage, how to build trust through education, and where many wedding pros unintentionally lose bookings by overselling or misconnecting with clients.

They dive into the subtle signals couples give during consultations, the importance of asking open-ended questions, and how consistent, thoughtful follow-up strategies can dramatically improve booking outcomes. Steven also emphasizes the value of collaboration within the industry, reminding professionals that “rising tides raise all boats.”

If you’ve ever felt like your consultations are going well but not consistently converting, this conversation will help you refine your approach, strengthen client trust, and confidently guide couples from inquiry to “let’s book it.”

Steven Burchard is the owner of Magical Memories Entertainment, a full-service wedding and event entertainment company. With years of hands-on experience, he specializes in educating couples on their event needs, guiding them through planning decisions, and creating seamless, memorable celebrations. Steven is passionate about helping both couples and wedding professionals elevate the overall event experience through thoughtful planning and clear communication.

Highlights

• Turning consultations into conversations instead of sales pitches

• Why listening is more powerful than talking during client meetings

• Avoiding overselling and misalignment with couples

• Recognizing buying signals during consultations

• Follow-up strategies that actually increase conversion rates

• Building trust through education and collaboration within the industry

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They explore how family hierarchy, funding dynamics, and cultural expectations influence vendor selection, and why Gen Z couples prioritize transparency, accessibility, and values-driven communication long before they ever inquire. Anshika breaks down the hidden layers of decision-making happening behind the scenes — especially in multicultural weddings — and shares practical ways businesses can adapt their sales process, messaging, and follow-up strategies to build trust and improve conversion.

If you’ve noticed longer sales cycles, more ghosting, or shifting expectations around pricing and communication, this conversation will help you understand what’s actually happening and how to evolve your approach without losing your authority.

Anshika is a Multicultural & Gen-Z wedding expert who specialises in translating modern buyer behaviour into clear, commercial decisions for your business - so you know what to change, why it matters, and how it improves conversion. She works with businesses 1:1 and sits on the UK Wedding Association advisory board as the fusion, Gen-Z & trends advisor.

Highlights

• How culture and family dynamics shape modern wedding buying decisions

• Why Gen Z couples expect transparency and instant access to information

• How comparison culture is lengthening the sales cycle

• Communication strategies that build trust across generations

• Navigating competing family priorities without creating friction

• Future-proofing your wedding business through adaptability and continuous learning

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Heidi shares insights on generational shifts, the rise of Gen Z couples, and why today’s buyers expect clarity, transparency, and trust long before they ever reach out. She breaks down the difference between visibility, messaging, and positioning — and why standing out is more important than simply being seen.

Together, they explore why referrals are still one of the most powerful booking tools, how to stop overworking in the name of growth, and what systems can help you market smarter instead of longer. If booking feels harder than it used to, this conversation will help you refocus on what actually moves the needle.

Heidi Thompson is the best-selling author of Clone Your Best Clients and the wedding business coach behind Evolve Your Wedding Business. She helps wedding professionals build focused, strategic marketing systems that consistently book ideal clients — without living on Instagram or working 60-hour weeks.

Her expertise has been featured by WeddingMBA, Aisle Planner, HoneyBook, WeddingWire World, and other leading industry platforms. Heidi is also the creator and host of the Book More Weddings Summit and Wedding Business CEO Summit, and has helped thousands of wedding pros worldwide grow sustainable businesses over the past 14+ years.

Highlights

1. What’s shifting in the wedding industry right now
2. How Gen Z buyers are changing the booking process
3. Why price transparency builds trust
4. Messaging and positioning vs. visibility
5. The overlooked power of referrals
6. Working smarter instead of longer
7. Simple systems to reduce overwhelm
8. Attracting ideal clients by speaking their language

Connect with Heidi:

Get Your Free Ticket To The Wedding Business CEO Summit

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For the first Business Trip, Shannon Tarrant, co-founder of Wedding Venue Map, takes over as guest host to tackle one of the biggest “hot topics” in the wedding industry: getting on venue preferred vendor lists and staying on them.

Shannon and Kevin break down why vendors chase these lists so hard, what preferred lists actually mean from a venue’s perspective, and why the real goal isn’t just being “listed”… it’s becoming the vendor the venue team genuinely trusts to deliver every time. They cover what venues notice, how event-day professionalism affects referrals, and why relationships, consistency, and being easy to work with matter more than trying to skip the line.

You’ll also hear practical, actionable ways to build stronger venue partnerships—like doing a site walk before your first event, showing up prepared, collaborating on social media in ways that benefit the venue, and sending the post-event follow-up that almost no one sends (but everyone remembers).

Shannon Tarrant is the co-founder of Wedding Venue Map, a Central Florida–based wedding venue search engine. With nearly two decades in the wedding industry, she’s passionate about connecting couples with trusted local experts and helping vendors build stronger, more effective venue relationships.

Highlights

1. Introducing Business Trip!, the new MYWB takeover segment
2. Why preferred vendor lists feel like “validation” (and what they really are)
3. The biggest mistakes vendors make when trying to get on a list
4. How to actually earn trust with venue teams over time
5. Event-day behavior: professionalism, timelines, tools, and respect
6. Post-event follow-up, feedback, and reviews that help you get referred again
7. Staying relevant: website, socials, and collaborating in a way that benefits venues

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Drawing from both her real-world experience and her role as a professor at CU Boulder, Loni shares how emotional connection, authenticity, and values-driven branding influence how couples choose their vendors. She explains the industry’s shift from influencer marketing to impact marketing, where couples—especially younger generations—prioritize meaningful experiences and alignment over aesthetics alone.

They also discuss short planning runways, evolving client expectations, and why wedding pros must adapt their communication and marketing strategies to stay relevant. This episode offers practical insight for anyone looking to build stronger client relationships while focusing their energy where it matters most.

Loni Peterson is a seasoned business owner and full-time professor at the University of Colorado Boulder in the Advertising, PR, and Design Department. She blends academic insight with real-world experience, bringing a passion for creative strategy, brand storytelling, and experiential marketing to her work on stage, in the classroom, and throughout the wedding industry.

Highlights

1. Why emotional connection matters more than ever in client decision-making
2. The shift from influencer marketing to impact marketing
3. How values-based branding attracts better-fit clients
4. Why experience now outweighs material “wow” moments for couples
5. Understanding short planning runways and changing booking behavior
6. How to prioritize your energy instead of doing everything at once
7. Why adapting your communication style is no longer optional
8. Leaning into your strengths to build trust and longevity in your business

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In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Jordan Roepke, award-winning wedding photographer and videographer based in Nashville, Tennessee, to explore why speed, connection, and responsiveness often matter more than perfection.

Jordan breaks down what actually drives bookings in a crowded industry—explaining why couples rarely compare every option, how being first to respond builds instant trust, and why waiting to be “better” can quietly cost you inquiries. From paid advertising and text messaging to pricing confidence and automation, this conversation offers a candid look at how wedding pros can balance creativity with smart business systems.

They also dive into imposter syndrome, raising prices, and the reality that not every inquiry is meant to convert—plus why focusing on experience over deliverables leads to stronger client relationships and long-term sustainability.

Jordan Roepke is known for creating artful, adventurous, and epic imagery for couples who want more than ordinary—and he brings that same clarity and honesty to how he approaches business.

Highlights

1. Why being first to respond often beats being “the best”
2. How fast, personal communication builds trust instantly
3. Why text messaging outperforms email for inquiries
4. Using automation without losing the human touch
5. The truth about pricing, fit, and imposter syndrome
6. Selling experience and connection, not just services

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In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Krista Chapman, Founder and Lead Strategist of Path & Compass, to unpack the digital shifts event pros can’t afford to ignore. Krista explains how couples are searching differently (voice, image, social, and AI search), why trust is harder to earn in an era of decision fatigue, and how being clear about what makes you different helps the right clients find you faster.

They also dive into why referrals alone aren’t enough for long-term growth, what a sustainable marketing strategy actually looks like, and the underutilized channels that still drive strong results—like email marketing, SEO, and blogging. Plus, Krista shares actionable advice on reviews and small tweaks that can improve your visibility as AI continues to reshape how people discover vendors.

Highlights:

1. What “visibility” really means in 2026 and why search is the biggest shift
2. How AI is changing the way couples find and filter vendors
3. Why referrals alone can limit growth and how to widen your marketing net
4. The role of clarity + differentiation in standing out online
5. Why email marketing still converts and often outperforms social media
6. How blogging + SEO builds a longer-term digital footprint
7. The importance of consistent, recent reviews and how they impact AI search
8. What a sustainable digital presence looks like without being everywhere

Connect with Krista:

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Krista's 2026 Marketing Guidebook for Event Pros: The Shifts to Make Now to Stay Visible and Booked

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In this episode of Mind Your Wedding Business, Kevin Dennis sits down with Renée Dalo for a candid conversation about visibility as a strategic and sustainable tool for growth in the wedding industry. They explore how showing up with intention builds trust, attracts aligned clients, and shortens the sales cycle long before an inquiry ever hits your inbox.

Renée shares her perspective on creating content rooted in authenticity, navigating nuanced or uncomfortable topics with confidence, and using creativity and collaboration to stand out without chasing trends. The conversation reframes visibility not as performance or self-promotion, but as service, helping clients pre-trust you by understanding who you are and how you work.

With 13+ years of experience leading luxury weddings, commanding stages across the country, and coaching creative entrepreneurs, Renée brings a grounded, empowering approach to showing up online and in real life. As a keynote speaker, certified coach, and visibility hype woman, her work centers on helping people stop playing small and start walking into every room like they belong there...because they do.

Highlights:

1. Why visibility is a business strategy, not just a marketing tactic
2. How consistent content builds trust before the sales conversation begins
3. Navigating controversial or nuanced topics with intention and clarity
4. The role of creativity in standing out without chasing trends
5. How collaboration amplifies visibility while maintaining authenticity
6. Why visibility helps attract the right clients, not just more clients
7. The evolving role of social media in the wedding industry
8. Reframing visibility as service, not performance

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The Verve & Vision Club

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Through Rian’s thoughtful and playful questions, Kevin reflects on what he learned from conversations around leadership, technology, contracts, boundaries, networking, and celebrating wins in an industry that rarely slows down. They also talk about why continuous learning matters, how podcasting has impacted Kevin’s own business, and what it takes to keep growing without getting stuck in the same patterns year after year.

As they look ahead to 2026, the episode closes with a focus on gratitude, growth, and the importance of community—plus a reminder that making space to celebrate progress is just as important as chasing the next goal.

Highlights:

1. Reflecting on a year of growth for Mind Your Wedding Business
2. Favorite episodes and guest conversations from 2025
3. Lessons learned about leadership, boundaries, and contracts
4. The role of technology and AI in modern wedding businesses
5. Why celebrating wins matters in a fast-paced industry
6. Networking, education, and long-term relationship building
7. What Kevin is most proud of from the past year
8. Looking ahead to new guests, growth, and community in 2026
9. Why curiosity and continuous learning are essential for business owners
10. A heartfelt reminder to pause, reflect, and appreciate the journey

Thank you everyone for another amazing year of podcasting! We'll see you back in 2026!

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In this episode of Mind Your Wedding Business, Kevin sits down with seasoned wedding planner Tabitha Roberts of Roberts & Co. Events for an honest conversation about comparison, burnout, and protecting your creativity in an industry that never stops moving. After 16 years in the DC market, Tabitha has seen how quickly social media can turn inspiration into insecurity—and how essential it is to find balance before burnout sets in.

Together, they explore how comparison shows up at every stage of a creative career, why awards and reviews can create misleading narratives, and what happens when we tie our worth to what others are doing. Tabitha shares the boundaries, habits, and mindset shifts that have helped her protect her mental health, including avoiding post-event scrolling, setting social media limits, leaning on trusted peers, and seeking inspiration outside the wedding world.

She also emphasizes the value of celebrating wins—big or small—and cultivating authentic relationships that create real community in a digital-heavy industry.

Highlights:

• Why balance matters for mental health and creativity
• How comparison contributes to burnout at every career stage
• The impact of social media on confidence and self-worth
• Awards, accolades, and the narratives they create
• Why reviews shouldn’t define your business
• Self-care practices that help ease creative burnout
• The importance of celebrating wins with your team
• How authentic relationships foster support and stability
• Setting boundaries with social media to protect your energy
• Why true inspiration comes from beyond the wedding industry

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In this episode of Mind Your Wedding Business, Kevin sits down with Pinterest marketing strategist Dana Bahr of Dana’s Desk to explore how wedding pros can transform their existing content into evergreen visibility—without burning out on social media. Dana specializes in helping creative entrepreneurs turn galleries, blogs, and Instagram posts into long-term traffic and leads through a sustainable, low-stress Pinterest strategy.

Together, they break down why Pinterest is one of the most underused tools in the wedding industry, how collaborations gain new life on the platform, and why repurposing content is the key to consistency. Dana also shares why starting small—yes, even one pin a day—can be the most effective way for pros to build momentum and credibility across platforms.

She offers practical steps for turning styled shoots, partnerships, and existing assets into optimized pins that work behind the scenes while you’re serving clients, designing events, or simply taking a break from the algorithm.

Highlights:

• Why Pinterest is a search engine—not a social platform
• How to repurpose Instagram content into strategic, optimized pins
• Why “one pin a day” is the simplest path to sustainable growth
• How collaborations and bundles gain years of visibility on Pinterest
• The power of evergreen content during engagement season
• What metrics actually matter beyond likes and saves
• How to start using Pinterest without overwhelm or burnout

Whether you’re a planner, photographer, florist, or creative pro, this episode offers a refreshing, approachable way to grow your visibility—one pin at a time.

Click here if you'd like to check out Dana's blog on WeddingIQ!

Click here to check out Dana's 2026 Pinterest x Wedding Industry Trend Report!

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Pulling from her deep background in sales psychology and website copywriting, Taylor breaks down why the wedding industry is experiencing a trust crisis. Couples are navigating a messy online landscape filled with mixed messages, questionable “experts,” and viral conversations about the so-called “wedding tax.” With skepticism on the rise, transparency has become more essential than ever.

Together, Kevin and Taylor explore how hidden pricing impacts lead quality, why today’s couples expect upfront information, and how wedding pros can share pricing in a way that feels strategic rather than scary. Taylor walks through practical approaches—starting rates, ranges, averages—and explains how simple shifts in copy can build trust, reduce ghosting, and attract more aligned inquiries.

They also unpack the mindset behind effective marketing: showing up confidently, communicating value clearly, and being willing to have real conversations about money in a service-based industry.

Highlights

• The trust economy is shifting: Couples are more skeptical and more vocal than ever.
• Transparency builds confidence: Clear pricing strengthens trust from the first click.
• Luxury myths debunked: Wealthy clients aren’t relying on secrecy—they want clarity.
• Sales psychology in action: Why price anchoring matters and how to use it.
• Hidden pricing = misaligned leads: How it fuels ghosting and wasted time.
• Ways to start small: Adding pricing to FAQs, galleries, or case studies.
• The modern buyer: Today’s couples avoid phone calls and want info upfront.
• Website pitfalls: Selling the industry instead of your unique value.
• Marketing is flexible: Your pricing page can evolve as your business grows.

This episode is a practical, real-world guide for wedding pros ready to build trust, improve the client experience, and confidently communicate their value through transparent, intentional pricing.

Click here if you'd like to check out Taylor's blog on WeddingIQ!

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Together, Kevin and Tanya unpack the growing shift toward personalization: couples wanting vows that reflect their real story, ceremonies that honor both sides of their heritage, and celebrations that feel authentic rather than performative. Tanya shares how she guides couples through cultural conversations, helps them uncover traditions they may not even know about, and balances multiple cultures or religions with sensitivity and intention.

They also dive into the vendor side—how planners, officiants, and creative teams can approach cultural traditions respectfully, what to research beforehand, and how communication prevents mishaps. With stories spanning Nigerian dances to Malaysian tea ceremonies to fusion Hindu rites, Tanya offers a grounded, real-world look at what it means to create a ceremony that’s both culturally rooted and unmistakably “them.”

Highlights

• A niche is born: Tanya launched The Vow Whisperer after her own wedding experience revealed a need for personalized ceremonies and vow support.
• The rise of personal vows: Couples are moving away from “repeat after me” and toward heartfelt, individualized expressions.
• Heritage matters: Modern couples increasingly want to incorporate cultural, religious, and ancestral elements into their ceremony.
• Officiant coaching is booming: Family and friends officiating has surged—bringing both beautiful moments and avoidable mishaps.
• Cultural conversations: Asking about ancestry, family traditions, and generational practices builds ceremonies that feel meaningful.
• Research is key: Vendors who explore cultural traditions can elevate guest experience and honor clients authentically.
• Balancing acts: Multicultural and multi-religious weddings require care, communication, and thoughtful blending of rituals.
• Vendor collaboration: Planners, musicians, and cultural specialists all play a role in executing a seamless ceremony.
• Guest experience first: Personal vows and cultural rituals are often the most memorable parts of the day for attendees.
• Advice for new vendors: Stay curious, ask questions, and let the couple’s story—not assumptions—guide every decision.

This episode is a thoughtful, behind-the-scenes guide for wedding pros who want to honor culture with confidence, craft ceremonies that feel personal and intentional, and build stronger relationships with today’s globally diverse couples.

Connect with Tanya:

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Together, they dig into the post-pandemic shift: price whiplash, viral horror stories, and glossy feeds that don’t show the real work. Adrienna and Andrea share practical, low-lift ways to earn trust online, such as clear pricing ranges, behind-the-scenes reels, and DM-friendly inquiry paths. Plus, what to stop doing (gatekeeping, vague copy, and complaint-posting on public channels).

They also get tactical about platform strategy and messaging. From Instagram and Pinterest to Reddit listening and press/SEO, you’ll learn how transparency, process education, and personality-forward content convert better than curated grids.

Highlights:

• What’s fueling the “trust recession”: price jumps, media horror stories, and unrealistic social expectations
• Transparency that works: publish ranges + “most clients spend” anchors; show full galleries, timelines, and logistics
• BTS over perfection: simple reels/stories of real work outperform polished grids (and build credibility)
• Meet clients where they are: open DMs, allow texting, and reduce friction on inquiry forms
• Reddit as research: listen for objections, language, and trends - don’t promote or argue
• Message to your fit: use copy and content to attract green flags (and repel mismatches)
• Platform notes: Instagram for daily trust, Pinterest to amplify blogs, PR/backlinks for authority, TikTok for reach
• Boundaries & communication: set response expectations and update proactively to prevent service complaints

This episode is a candid, practical playbook for showing your work, humanizing your brand, and rebuilding client confidence, so your marketing earns trust before the sales call.

Connect with Adrienna:

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Connect with Andrea:

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Together, they unpack the mindset shifts that make networking feel human (not transactional): ditching expectations of ROI at the door, reading the room, and focusing on genuine connection over job titles. Julian also breaks down how long the referral flywheel really takes to spin—and why your best opportunities often come from unexpected corners of the industry.

They also dive into what vendors need to know to make networking work for their business. You’ll learn how to follow up without being pushy, how to meet people on their preferred channels, and how to show your best self on the job so word-of-mouth can do the heavy lifting.

Highlights:

• Why going to an event expecting bookings sets you up for disappointment
• The better opener than “So, what do you do?”, and why name tags can backfire
• How small, late-night conversations often create the strongest connections
• Legal/logistical pitfalls and how to avoid them
• The real timeline for results—and why referrals often come from non-obvious sources
• Follow-up that isn’t cringe: timing, channel, and tone

This episode offers a clear, candid playbook for building relationships that last—so you can grow your business on trust, not transactions.

Connect with Julian:

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A three-time guest on the podcast, Meghan brings more than 16 years of experience in media relations exclusive to the wedding industry, specializing in real wedding submissions, award and speaking submissions, and connecting national writers to expert sources.

Together, Kevin and Meghan celebrate the growth of Mind Your Wedding Business and dive into all things Wedding MBA — from smart travel prep and session strategy to the value of post-conference implementation. As a speaker and attendee for over a decade, Meghan offers a candid look at how the conference has evolved, what first-timers should know before they arrive in Las Vegas, and why staying intentional makes all the difference.

They also share favorite stories from past years, talk about community moments that make the event memorable, and give a sneak peek at Meghan’s upcoming 2026 Wedding Trends Talk with Terrica, one of the most anticipated sessions of the season.

Highlights:

• How Wedding MBA has evolved and why it continues to matter for today’s pros
• Tips for planning your trip — from hotels and shoes to surviving on the go
• How to choose sessions that align with your goals and audience
• Why post-conference reflection and follow-up turn insight into action
• The importance of meaningful networking beyond the classroom
• A behind-the-scenes look at Meghan & Terrica’s 2026 Wedding Trends Talk

Learn more about the Wedding MBA:

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In this episode of Mind Your Wedding Business, Kevin sits down with Jenny Mac, founder of Eloping is Fun, to explore the global movement redefining what it means to get married. From intimate city hall moments to five-star destination dinners, Jenny has helped nearly 1,000 couples design celebrations that trade pressure for presence, and performance for joy.

Together, they unpack how the rise of elopements and micro weddings signals a deeper cultural shift - one rooted in individuality, authenticity, and the freedom to say “I do” anywhere, any way. Jenny shares what inspired her to build a brand around breaking tradition, how smaller guest counts are reshaping vendor collaboration, and why the “your wedding, your rules” mindset is the future of the industry.

She also dives into what vendors need to know to stay relevant in this new era of intentional weddings - and how pros can adapt their offerings to serve couples who value experience over excess.

Highlights:

• Why micro weddings aren’t a trend - they’re a cultural shift
• How COVID gave couples “permission to opt out” of traditional expectations
• What the next generation of couples truly value (and it’s not less budget)
• The biggest misconceptions about elopements and small weddings
• How vendors can adapt their model, messaging, and mindset to attract nontraditional clients
• Why “Your wedding, your rules” should be every couple’s mantra

Whether you’re a planner, photographer, florist, or creative vendor, this episode offers a fresh perspective on the evolving definition of weddings and how to stay ahead of a movement built on joy, freedom, and intentional design.

Connect with Jenny:

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In this episode of Mind Your Wedding Business, Kevin sits down with Nora Culley Tuck, Owner and Creative Director of Engaged with Nora, to forecast where the wedding industry is headed. From the decline of “Pinterest weddings” to the rise of experiential design and Gen Z’s bold approach to tradition, Nora shares how shifts in culture, tech, and client priorities are reshaping the way we plan and celebrate.

Together, they unpack what today’s couples really want, why smaller guest counts can mean bigger impact, and how pros can adapt their systems, communication, and offerings to stay relevant in a rapidly evolving market. Nora also opens up about building her company in 2020, the lessons she’s learned about innovation, and why “don’t get comfortable” is her mantra for future-proofing any business.

Highlights:

• Why “Pinterest weddings” are fading, and what TikTok and short-form video mean for future trends
• How guest counts are shrinking, and why intimate weddings benefit couples and pros
• What true personalization looks like (and why it goes far deeper than choosing a color palette)
• How Gen Z couples are rewriting traditions and embracing risk-taking in their events
• The role of technology - from AI and 3D renderings to wedding websites and automation
• Why continual innovation is the key to surviving (and thriving) in the wedding industry

Whether you’re a planner, DJ, florist, or any creative vendor, this episode offers an inside look at the trends, client behaviors, and industry shifts shaping the future of weddings, and what you can do now to prepare.

Connect with Nora:

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In this episode of Mind Your Wedding Business, Kevin sits down with Brittany Branson, a destination live wedding painter and creative coach, to unpack the marketing strategies that helped her turn a little-known service into a sustainable business. From selling herself before the art to leveraging unique personal assets, Brittany shares how niche vendors can stand out, grow, and stay relevant as competition intensifies.

They delve into what the wedding industry often misunderstands about niche services, why novelty alone won’t sustain a business, and how strategy and storytelling create lasting impact. Brittany also opens up about facing the challenges of comparison in a social media-driven world, making values part of your brand, and showing clients the person behind the service.

Highlights:

• Why niche vendors have an initial advantage, and what happens when the novelty fades
• The most important marketing lesson Brittany has learned in 10 years of live painting
• How to lean into your personal assets and values to build trust and connection
• What the industry gets wrong about niche vendors, and what Brittany wishes more people understood
• Why “selling yourself first” applies to every wedding professional, no matter the service
• How transparency, storytelling, and education can set you apart in a crowded market

Whether you’re a planner, DJ, florist, or niche creative, this episode is packed with practical insights on building a brand that lasts and standing out for more than just what you sell.

Connect with Brittany:

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In this episode of Mind Your Wedding Business, Kevin sits down with Raman Bains—CEO of R&R Event Rentals and Creative Director of Brownstone Gardens—to talk about integrating two wedding businesses into one seamless brand. From daydreaming about opening a venue to managing the realities of décor rentals, Raman shares what it’s really like to expand beyond your core business.

They explore why more professionals are diversifying in today’s evolving industry, the surprises that come with stepping into a new sector, and the strategies that make balancing two businesses possible without burning out. Raman also opens up about building a cohesive brand identity, making both companies work together without confusing clients, and how smart marketing and education can create a seamless experience for couples.

Highlights:

• Why more wedding pros are expanding their services and ventures
• The unexpected realities and lessons of running both a décor company and a venue
• How to balance staffing, inventory, and operations across multiple businesses
• Ways to build a brand identity that’s cohesive, but not confusing
• Marketing and education strategies that position your offerings clearly for clients
• Why being vendor-friendly pays off in buzz, referrals, and loyalty

Whether you’re considering adding a new service, opening a venue, or simply curious about what it takes to scale, this conversation will help you see diversification as both a challenge and an opportunity.

Connect with Raman:

Website ~ R&R Event Rentals

Website ~ Brownstone Gardens

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In this episode of Mind Your Wedding Business, Kevin sits down with wedding business coach, marketing strategist, and best-selling author Heidi Thompson to pull back the curtain on her signature event: the Book More Weddings Summit.

If leads have slowed down, inquiries are ghosting you, and bookings feel harder to close, you’re not alone, and you’re not imagining it. The wedding industry is shifting, and what used to work just isn’t cutting it anymore. That’s why Heidi has gathered over 45 experts across five learning tracks to share proven, right-now strategies for standing out, attracting ideal clients, and creating a steady stream of bookings—without working 60+ hours a week.

From AI tools to referral strategies, high-paying clients to systems that save you time, the Book More Weddings Summit is designed to help wedding pros in every category—planners, photographers, DJs, florists, venues, and more—take clear, actionable steps to get results now. And the best part? It’s completely free to attend.

Highlights:

• Why the booking slowdown is happening and how to adapt to it
• The five learning tracks covering everything from lead generation to systems
• How to stand out without slashing your prices or burning out
• Why “doing all the things” isn’t the answer, and focusing on the right strategies is
• The power of learning from 46+ industry experts with diverse perspectives
• How the Summit format lets you learn at your pace and on your schedule
• Why this year’s event is the most robust and action-packed yet

Whether you’ve been in the industry two years or twenty, this online conference will give you a preview of what’s possible when you stop guessing, start applying what’s working now, and learn from the best in the business.

🎟️ The Book More Weddings Summit runs August 18–22 and is completely free to attend.

Grab your ticket here and get ready to book more of the clients you love!

Connect with Heidi: 

Free Ticket 

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In this episode of Mind Your Wedding Business, Kevin sits down with Jamie Chang, destination wedding planner and founder of Mango Muse Events, to talk about what it means to future-proof your business in the face of a changing climate. From orange skies to overheated team members, Jamie shares her firsthand experiences with extreme weather and why it’s time for wedding professionals to rethink how we plan, protect, and show up for our clients, our teams, and the planet.

Together, they explore the business case for sustainability, the health realities of working in extreme heat, and the simple swaps that can reduce your impact while improving your client experience.

Highlights:

• What climate change really looks like in weddings today
• Why adapting to extreme weather starts with internal business audits
• Small shifts that reduce your carbon footprint and boost efficiency
• How to care for your team’s health and safety onsite
• The surprising link between sustainability and long-term resilience
• What younger generations expect and why vendors can’t ignore it
• Ways to start making climate-conscious choices
• How to stand out by aligning your business values with your operations
• Why “pretty and sustainable” is the new gold standard

Whether you’re a planner, florist, rental company, or DJ, this conversation will challenge you to think beyond the timeline—and embrace change as a tool for growth, impact, and a better future for everyone in the industry.

Connect with Jamie:

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From teleprompter drama to bold ideas for the future of NACE, this episode dives deep into the conversations, laughs, and lightbulb moments happening on the conference floor.

Whether you’re a first-time attendee, a seasoned NACE pro, or just curious about what really goes on behind the scenes, this part-two episode delivers connection, inspiration, and plenty of conference buzz.

Highlights:

• The friendly rivalries fueling chapter growth
• How students are shaping the next generation of event pros
• Fundraising wins, scholarships, and the Foundation’s big goals
• The magic of chapter shirts, cowbells, and showing up as a team
• Why sustainable swaps aren’t as simple as they seem—but matter more than ever
• From prosciutto debates to New Orleans excitement: planning for 2026

Enjoy this behind-the-scenes look at NACE Experience!

Connect with our Guests:

Michelle Stansfield, CPCE, 2025 NACE President, with Terramar

Anne Harper, CPCE, Deputy Executive Director at NACE

Lawrence Leonard, Executive Director at NACE

Jill Vidal-Raines, CPCE, 2025 NACE President Elect, with Elegant Beginnings Inc. 

Kelly Dalisa, CPCE, 2025 NACE At-Large Director, with Cort 

Sir J Starks, with Your Turn Entertainment

Virginia Santa Ines, CPCE, CWIP, CWC, 2025 NACE Foundation Co-Director of Fundraising, with San Jose Marriott

Judy Philip, with Beyond 

Christie Osborne, with Mountainside Media

Mallory Mullen, with Good Shuffle Pro 

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In this episode of Mind Your Wedding Business, Kevin sits down with Kawania Wooten, owner of Howerton + Wooten Events and founder of The Enlightened Creative, to unpack what it truly means to democratize luxury in the wedding industry. From handwritten notes to CRM-powered magic, Kawania shares how thoughtfulness, hospitality, and intentionality can elevate every client experience—no matter their budget.

Together, they explore the difference between hospitality and customer service, how to empower your clients (instead of overwhelming them), and the surprising ways technology can help you show up with more heart, not less.

Highlights:

• What “democratizing luxury” actually means and why it matters
• The difference between hospitality and customer service (and how to spot it)
• Why luxury is a mindset, not a dollar amount
• How to make every client feel like a VIP, no matter the service tier
• Small touchpoints that leave a big impression (including your voicemail!)
• Using CRMs, DoorDash, and Instacart to create concierge-level care
• Why vendors are your clients too, and how to treat them that way
• The power of being present long after the wedding ends
• Practical ways to elevate proposals, emails, and client interactions
• How empowering your team to bring the magic can strengthen your brand

Whether you're working full-service or “month-of,” this episode will challenge the way you define luxury, and inspire you to build a business rooted in care, connection, and consistency.

Connect with Kawania:

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From wild conference memories and industry predictions to the importance of building connections, this episode is packed with honest conversations and real insight from the people shaping the future of the events industry.

Whether you’re a NACE newbie, a conference vet, or someone wondering what the big deal is about joining an association, this episode is the ultimate crash course on community, leadership, and the get sh*t done spirit that keeps this industry thriving.

Highlights:

• The rise of the Central Coast chapter and its GSD vibes
• A heartfelt tribute to mentorship, leadership, and legacy in the NACE community
• Why joining an association takes patience, presence, and a few business cards
• Wine industry facts you didn’t know you needed (and yes, espresso martinis are breakfast drinks now)
• A peek at the Foundation’s 40th anniversary goals, scholarships, and fundraising success
• Starting a chapter, building community, and why the first “yes” is the hardest

So grab a glass of wine (or root beer, we don’t judge) and settle in for a jam-packed episode filled with laughs, legacy, and the magic of Milwaukee.

And stay tuned for part two...coming very soon!

Connect with our Guests:

Michelle Stansfield, CPCE, 2025 NACE President, with Terramar

Holly Holiday with Tar Creek Ranch

Terry Shields, CPCE, CSEP, 2025 NACE Foundation Trustee, NACE Hall of Fame Inductee, with Terry Shields Event Design

Dana Blaugrund, CPCE, CWC, 2025 NACE Foundation Immediate Past President with Urban Family Concepts

Monique Studak, CSW, CSS, NACE ICON Award Winner, with Thirst For Knowledge

Dana Kadwell, CPCE, 2025 NACE Secretary/Treasurer, with Anthem House, Hustle & Gather, and Gathered Here Podcast

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In this episode of Mind Your Wedding Business, Kevin sits down with Sheena Kalso, a 20+ year wedding industry veteran and the founder of Behind Your Scenes, to talk about the power of behind-the-scenes content for wedding professionals. From documenting the messy middle to capturing the magic in motion, Sheena shares why showing your work, in real time and in real ways, builds trust and connection like nothing else.

Together, they explore how BTS content can elevate your marketing, make your brand more relatable, and become one of the most valuable sales tools in your business.

Highlights:

• Why behind-the-scenes content builds more trust than a polished portfolio
• How to start capturing BTS content without feeling awkward
• The difference between social media content and legacy media
• Why “pulling back the curtain” helps clients fall in love with your process
• What to do when you're too busy to film yourself
• How to navigate working alongside photographers and videographers
• Why problem-solving moments are pure gold for content and connection
• The real reason face-forward content always performs better
• How to build your “content muscle” through low-pressure InstaStory practice

Whether you're a seasoned pro or just starting out, this episode will help you rethink how you show up online and give you the tools to turn everyday work into engaging, trust-building content.

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In this episode of Mind Your Wedding Business, Kevin sits down with Anthony Lambatos, the heart-forward leader behind Footers Catering and MIBE (Make It Better Every Day), to explore the power of heart leadership in the wedding and event industry. From reducing burnout to creating a culture that fuels exceptional client experiences, Anthony shares real-world insights on what it takes to lead with intention and why it starts from the inside out.

Together, they unpack how traditional management styles fall short, why emotional intelligence is the missing ingredient, and how small daily actions add up to a workplace people love.

Highlights:

• What “heart leadership” actually means, and what it isn’t
• Why yelling works in the short term, but fails in the long run
• How to reduce burnout without cutting hours
• The three keys to creating a culture that people stay for
• What solo business owners can do to lead with heart
• Why treating your vendors like humans changes everything
• The truth about flashy perks vs. real company culture
• How to build a team that wants to go above and beyond
• Why the mission statement can’t just live on your wall

Whether you’re building a team or collaborating with one, this conversation will leave you thinking differently about leadership, loyalty, and the culture you’re creating, every single day.

Connect with Anthony:

Website ~ Footers Catering

Website ~ MIBE

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In this episode of Mind Your Wedding Business, Kevin is joined by powerhouse planner, educator, and Signature Concepts LLC founder Tara Melvin to talk all about mastering your workday. From calendar blocking to outsourcing and setting boundaries, Tara shares her proven strategies for getting organized, staying focused, and actually enjoying the life you’ve worked so hard to build.

Together, they unpack why creatives in the wedding industry often struggle with structure, and how embracing systems (even the simple ones!) can help you reclaim your time, your energy, and your peace of mind.

This is the episode for any wedding pro who’s feeling overwhelmed, overextended, or just plain over it.

Highlights:

• Why creatives struggle with time management and how to fix it
• How calendar blocking gives you structure without stifling creativity
• The tools Tara swears by for staying on track
• The truth about outsourcing and what it’s really saving you
• How to set boundaries with clients and your team
• Why me-time is non-negotiable
• What it means to run your business instead of letting it run you
• How COVID reshaped Tara’s view on rest, balance, and work

Whether you're still writing your to-do list on napkins or trying to juggle it all in your head, this conversation is your permission slip to slow down, get focused, and build a workflow that works for you.

Connect with Tara:

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The National Society for Black Wedding & Event Professionals

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In this episode of Mind Your Wedding Business, Kevin is joined by Brandee Gaar, luxury event planner, business coach, and host of The Wedding Pro CEO Podcast, to talk about what happens when a client goes viral against you. Together, they walk through how to navigate negative social media posts, what to do when you're blindsided by a viral video, and how to respond in a way that actually protects your brand.

Brandee shares the real-life story of her coaching client, Kandra Jones, whose makeup business was thrown into a TikTok firestorm, and how a calm, thoughtful response turned things completely around. This conversation is an essential listen for any wedding pro who wants to be proactive (not reactive) in today’s digital review culture.

Highlights:

• Why TikTok is replacing traditional reviews for Gen Z
• The true story behind this viral TikTok review and how the internet rallied behind the vendor
• Best practices for responding to negative posts on social media
• The importance of being calm, factual, and unemotional in your response
• Why you should respond to every review, not just the good ones
• What to do if your business is under social media attack
• How to spot red flags before you book a problematic client
• The role of legal guidance and AI-generated demand letters
• Why video testimonials might be your next best marketing tool

Whether you’ve already experienced a viral moment or you’re hoping to avoid one altogether, this episode will help you show up with professionalism, empathy, and clarity when it matters most.

Connect with Brandee:

Kandra Jones Viral Video

Website 

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Wedding Pro CEO Podcast

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In this episode of Mind Your Wedding Business, Margaux Fraise of Harmony Creative Studio and the Wedding Summit Series joins Kevin to break down how retail strategies can be a game-changer for event professionals. With a background in corporate retail consulting and more than a decade as a wedding planner and educator, Margaux shares surprising ways that buying psychology, consumer behavior, and visual merchandising can apply directly to weddings.

From understanding your ideal client to leveling up your pricing strategy, this episode is packed with lightbulb moments and practical tips to help you stop winging it and start selling smarter.

Highlights:

• How Margaux's career in retail led to her success in weddings
• What "prime placement" in grocery stores can teach you about venue layouts
• Why understanding the difference between point of sale vs. point of purchase is essential
• The retail psychology behind perceived value and why "sales" work
• What the “nose-down effect” is and how it can boost your marketing images
• Why storytelling sells—and how to tell your brand story with purpose
• The hidden power of color theory in influencing client behavior
• Common data wedding pros don’t track—but absolutely should
• Why luxury doesn’t have to mean black-and-white design (and what to do instead)
• How to build irresistible packages that reflect retail-style pricing strategies

Whether you're a planner, photographer, DJ, or florist, this episode will give you a fresh lens on selling your services and help you create a more sustainable and scalable business.

Connect with Margaux:

Join the Wedding Summit Series Facebook Group, where all the live camp sessions will happen! You can find all the details here.

Website ~ Wedding Summit Series

Website ~ Harmony Creative Studio

Instagram ~ Harmony Creative Studio

Instagram ~ Wedding Summit Series

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In this episode of Mind Your Wedding Business, Ian Ramirez of Venue Help Desk and Madera Estates joins Kevin to explore what he calls “The Great Ignore,” a phenomenon driven by digital overwhelm, inbox fatigue, and modern buying behavior. Together, they unpack what today’s couples are really looking for, and why your messaging, follow-up, and sales process need to evolve.

From text-based communication and email subject lines to in-person tour tips and how to avoid sounding like a pushy salesperson, this conversation is packed with real-world strategies to help you break through the noise and actually book the clients who are ghosting everyone else.

Highlights:

• What “The Great Ignore” is and how it’s affecting wedding pros
• Why persistence without differentiation leads to getting tuned out
• How to craft email subject lines that actually get opened
• The case for texting leads and how to set smart boundaries
• Tips for using video in your sales follow-up to stand out instantly
• How to “read the room” during venue tours and client meetings
• Why Gen Z hates sales pressure and how to shift from pitch to guide
• How to build long-term lead nurture that converts months later
• Creative ways to borrow smart sales strategies from other industries

Whether you’re a venue, planner, or any wedding pro, this episode will help you modernize your communication and become the kind of pro today’s couples want to work with.

Connect with Ian:

Website ~ Venue Help Desk

Website ~ Madera Estates

Instagram ~ Venue Help Desk

Instagram ~ Madera Estates

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This week, Kevin sits down with Leah Weinberg of Weinberg Legal — an attorney, author, and former wedding planner who knows the event industry from both sides. After a decade running Color Pop Events in NYC, Leah returned to law in 2023 to offer legal counsel to wedding pros and creative entrepreneurs who want more peace of mind in their businesses.

Together, Kevin and Leah dive into the must-have clauses, common mistakes, and biggest myths surrounding client service agreements. From confusing cancellation policies to copy-pasted templates gone wrong, this episode is a must-listen for any wedding pro who wants to feel more confident, protected, and prepared for whatever comes your way.

They unpack what really makes a strong client contract, how to avoid “Frankensteining” your agreements, and why force majeure still matters (even post-COVID). Leah also shares real examples of vendor-specific pitfalls — like planners getting blamed for budgets or photographers dealing with aesthetic disputes — and how to get ahead of them with clear, smart language in your contracts.

Highlights:

• Legal must-haves for any client service agreement
• Why ChatGPT shouldn’t write your contract
• How to protect yourself from burnout with better boundaries
• Why your contract needs a clear scope of services
• The truth about cancellation clauses, addendums, and payment disputes
• How often you really need to review your contract
• The difference between a good template and a bad one (and how to tell)

Whether you’re just starting out or have years of experience, this episode will help you rethink your contract — not as a formality, but as a powerful tool for building a sustainable business.

Love what you heard? Don’t forget to subscribe, leave a review, and share this episode with your fellow creative partners! Every download helps us keep these conversations going.

Connect with Leah:

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This week, Kevin sits down with wardrobe stylist Kati Kons of A Portrait of a Girl on Fire, a Washington, DC–based fashion expert serving the wedding industry with a unique and inclusive approach. Specializing in nontraditional wedding attire for queer folks, and styling everyone from nearlyweds to guests to creative partners, Kati helps people feel confident and aligned with their identity and brand.

Together, Kevin and Kati dig into what it really means to “dress the part” in the wedding world. Spoiler: it’s not about black-tie gowns or stuffy suits. It’s about showing up in a way that reflects your values, your personality, and the clients you want to attract. Whether you're working a wedding, attending a styled shoot, or mingling at a networking mixer, how you dress is part of your first impression, and it can either build credibility or create confusion.

They unpack how style affects perception, why authenticity always wins, and how to navigate personal expression. Kati also shares practical tips for building a versatile, brand-aligned wardrobe without breaking the bank, and how to feel more like you in a world that often expects a uniform.

Highlights:

• Why your personal style is a branding tool
• How to dress for the clients and events you want
• Tips for finding confidence in your clothing
• What not to wear to networking events (and what to wear instead)
• How your wardrobe affects trust, credibility, and bookings
• The psychology of “dressing the part” and why it works

If you’ve ever struggled with what to wear as a creative partner, felt pressure to dress a certain way, or wanted to feel more authentic in your professional wardrobe, this episode is for you.

Love what you heard? Don’t forget to subscribe, leave a review, and share this episode with your fellow creative partners! Every download helps us keep these conversations going.

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This week, Kevin sits down with wedding photographer and health coach Julian Ribinik to discuss the silent business killers: misaligned branding and outdated work. Julian’s been in the wedding industry for over 17 years, and he’s seen it all—from vendors stuck in a booking rut to others wondering why they’re not getting the luxury weddings they dream about.

Julian shares why so many wedding pros hit a ceiling they can’t seem to break, even after years of experience. Spoiler alert: It’s not the algorithm, the economy, or that one “bad year.” It’s about how you’re showing up — and what kind of work you’re putting out into the world.

We dig into the disconnect between what vendors post and the clients they want to attract, how styled shoots can backfire, and why real proof of performance matters more than ever. Plus, Julian breaks down what it actually takes to break into higher-end markets — from relationship building to reception lighting skills.

If you've ever found yourself frustrated by a slow season, stagnant rates, or clients who just don’t “get” you, this episode will give you the reset you didn’t know you needed.

Highlights:

• Why your Instagram grid might be costing you dream clients
• The difference between looking busy and actually being booked
• Why styled shoots don’t prove you can handle a real wedding
• How to align your portfolio with the kind of work you want
• The power of industry relationships (and how to build them without being salesy)
• What not to say at networking events
• How Julian built a referral-based business through trust, not tactics

If this episode had you nodding your head (or taking notes), we’d love for you to leave a review, subscribe on Apple Podcasts or YouTube, and share it with a fellow wedding pro. Your support helps us keep these real conversations going!

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If you've ever felt like you're drowning in endless admin work instead of focusing on what you love, you're not alone. I sat down with Ariana Teachey, a seasoned virtual assistant who specializes in helping wedding professionals like us get out of the weeds and back into our creative flow.

Ariana brings years of experience in the wedding industry — from PR to venue management — and now uses that insider knowledge to help wedding pros stay organized, streamline operations, and actually enjoy their businesses again. She shared some real talk about when you know it's time to hire help, what tasks a VA can take off your plate, and why building trust with the right assistant is critical.

We also dug into the differences between hiring a VA versus bringing on a full-time employee, what onboarding looks like, and how the right systems (like SOPs and project management tools) make the relationship so much smoother. Plus, Ariana offered some smart insights on how to evaluate your business needs before making the leap.

If you've been thinking about hiring support but weren't sure where to start — or worried about handing over control — this conversation will give you a ton of clarity. Ariana's approach is all about creating partnerships that feel easy, supportive, and aligned.

Highlights:

• How Ariana’s wedding industry background helps her serve wedding pros better.
• Signs it’s time to hire a virtual assistant (and why it’s NOT when you're drowning).
• Key tasks a VA can take off your plate so you can stay focused on growth.
• The difference between an employee and a contracted VA.
• Why strong communication and clear SOPs make or break the working relationship.
• What to look for when hiring a VA (and red flags to avoid).

If you found this episode helpful, it would mean so much if you'd leave a rating, review on Apple Podcasts or Youtube and share it with a friend in the wedding industry! Your feedback keeps the conversation going — and helps us bring you more real-world tips and insights.

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I got to talk with the always-incredible Terrica, and let me tell you—this episode is packed with clarity, humor, and those hard truths we all need to hear. Terrica brings two decades of experience, not just planning and designing weddings on the Georgia coast, but helping other pros sharpen their strategy and stay sane in a wild industry.

We dive into what actually defines an ideal client—and it’s not always about a big budget. From understanding market demand to reevaluating your systems seasonally, Terrica breaks down how to align your business with who you really want to work with. She also shares why your brand voice might be attracting the wrong clients—and how to course correct.

If you've been second-guessing your pricing, struggling with client mismatches, or just trying to figure out why your calendar is full but your bank account isn’t, this episode is your reset.

Highlights:

• Why ideal clients aren’t just about budget—they’re about connection or creativity.
• The difference between your local market and your true client base.
• What happens when your systems don’t match your audience.
• Why “luxury” is more than a buzzword—it’s about consistency.
• The case for reevaluating your ideal client every season.
• How your messaging could be repelling the people you actually want to work with.

If this episode gave you a new perspective, let us know! Subscribe, leave a rating and review on Apple Podcasts, and share it with someone else navigating the wedding business. We’d love to hear what resonated most—drop a comment or tag us on Instagram!

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As a wedding pro, there’s no shortage of things competing for my attention—emails, client meetings, family time, editing, travel, and the list goes on. That’s why I invited my friend Sarah Roshan to talk about something we all need help with: time management. Sarah’s not only an incredible wedding photographer—she also runs the Emerge Event Collective and somehow still manages to ski with her family on Mondays. If you’ve ever wondered how someone “does it all,” this episode is for you.

Sarah opens up about how a cancer diagnosis forced her to re-evaluate how she was spending her time—and how burnout nearly took her out of the game entirely. She shares how she rebuilt her business with systems, automation, and solid boundaries, and how that has helped her take better care of herself and her family without compromising her business growth.

We also dive into the real-life messiness of juggling work and parenting. From outsourcing editing to her go-to time-blocking techniques, Sarah gets honest about what works (and what doesn’t) when you’re trying to keep multiple plates spinning. Spoiler: it’s not about being perfect—it’s about planning ahead, forgiving yourself, and making room for life.

We even talk tech! Sarah shares how she uses tools like ChatGPT to save time and how she prioritizes systems that give her more mental space. If you’re constantly asking “How do they manage it all?” this conversation pulls back the curtain.

And yes—if you’re feeling stretched thin, this episode is your permission slip to reset and create better systems for your sanity.

If this episode gave you a new perspective on time management or made you rethink how you’re spending your hours, I’d love to hear from you! Please leave a rating and review on Apple Podcasts. Share this with a fellow wedding pro, and don’t forget to subscribe so you never miss a future episode. Your feedback keeps this podcast going strong!

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One of the biggest mistakes people make is thinking that joining an association or attending a single event will instantly bring in business. But relationships take time. The wedding pros who consistently show up, contribute, and support others are the ones who get referrals and long-term partnerships. It’s not about handing out business cards—it’s about making real connections that lead to genuine opportunities.

This is exactly what Mark Addington of Mark Addington Events learned when he started networking. His journey from DJ to industry leader happened not by chance, but through the connections he built and the way he showed up in his community. In this conversation, we talk about the real value of networking, how to find the right associations, and what it actually takes to see results.

The secret? It’s not just about who you know, but who knows you and trusts you. The best way to build that trust is by being present, reliable, and involved. If you’ve been frustrated with networking, it might not be the events—it might be the approach. The key is to give before you expect to get, and when you do, the right connections will start to open doors for you.

Episode Highlights:

• Mark Addington’s journey from DJ to industry leader.
• Why simply attending networking events won’t bring you business.
• The real timeline for seeing results from networking.
• How to become the person people want to refer.
• The power of being a connector and why it works.
• Why getting involved in associations is a game-changer.
• Mistakes that make people forget about you after an event.

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Podcasting isn’t just about hitting record—it’s about engaging, connecting, and making an impact. If you've ever thought about being a guest on a podcast to share your expertise, you need to understand the key elements that make a guest truly stand out. It's not just about what you say, but how you say it, how you prepare, and how you follow up.

From crafting the perfect pitch to nailing the interview, my guest today, Leah Haslage, shares exactly what hosts are looking for in their ideal guests. As the producer and host of Bridechilla and a senior producer at Evergreen Podcasts, Leah knows firsthand what makes a guest worth listening to—and what mistakes will get you passed over.

We break down everything from the importance of listening to past episodes before pitching, to why one-word answers are a major no-go. Plus, we dive into the tech essentials every guest should know, like how your mic setup and internet connection can make or break the recording.

Beyond the interview itself, we also discuss what happens after you record. Sharing the episode, engaging with the audience, and repurposing your podcast appearance can amplify your visibility and even lead to more opportunities. If you’re serious about using podcasting to elevate your brand, this episode is a must-listen!

Episode Highlights:

• Why a personalized pitch is key—and how to avoid the biggest mistakes when reaching out
• The #1 thing that makes hosts instantly not want to invite you back
• Tech essentials: what mic to use, why headphones matter, and the worst recording mistakes to avoid
• How to keep the conversation flowing naturally (and avoid sounding scripted)
• The power of sharing and repurposing your episode to maximize visibility
• Why being a great guest leads to more opportunities—and how to leverage them

I want to hear from you! If you found this episode helpful, let me know—leave a review on Apple podcasts, share it with your network, and tag me on social media. Your feedback helps the show grow, and I appreciate every rating, review, and share!

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Let’s be real—wedding professionals are constantly juggling multiple tasks. From managing client communications to organizing schedules and keeping track of contracts, it’s easy to get overwhelmed. But the right tech can simplify your life, boost your efficiency, and even help you reclaim precious hours each week.

I’ve been in this industry long enough to see how technology has completely transformed the way we work. Gone are the days of endless email back-and-forths just to set a meeting, and no more massive binders full of paper contracts! Instead, we now have apps that keep us connected, organized, and in control of our businesses.

One of the biggest game-changers? A proper project management system. Whether it’s a notes app for jotting down quick thoughts or a full-scale CRM like Dubsado, having an organized hub for your workflow can save you hours of frustration. And if you’re not regularly cleaning up your apps and updating your tech, you’re probably holding on to digital clutter that slows you down. Trust me, a quick "app cleanse" every couple of months will keep your devices running smoothly and your mind clear.

And let’s talk about client communication. If you’re still playing email tag to schedule meetings, it’s time to switch to a scheduling tool like Acuity. It eliminates the back-and-forth and lets clients book meetings at their convenience—while you maintain control over your availability.

Even payroll and staff management have become easier thanks to apps like When I Work, which lets your team clock in and out digitally. No more messy spreadsheets or time-consuming manual calculations! And for those of us who travel for work, a trip-planning app like TripIt is an absolute lifesaver.

At the end of the day, leveraging the right technology isn’t about replacing human connection—it’s about making space for more of it. The less time you spend on administrative chaos, the more time you have to focus on what truly matters: delivering incredible events and experiences for your clients.

Highlights:

• Why every event pro needs to regularly clean up unused apps and update their tech
• The must-have apps for managing tasks, client communication, and contracts
• How a CRM like Dubsado can save you up to 10 hours a week
• The power of scheduling tools like Acuity to set boundaries and streamline bookings
• Using When I Work for seamless team management and payroll processing
• Travel smarter with TripIt, an app that keeps all your trip details in one place

We want to hear from you! What are your go-to apps for running your wedding business? Drop a comment, share your favorites, and don’t forget to leave us a rating and review. Your feedback helps us keep bringing you valuable content. Until next time, keep innovating and making wedding magic happen!

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As a vendor, landing a spot on a venue's preferred vendor list is a huge milestone, but it’s not just about offering great services—there’s more to it. Maggie explains that venues seek vendors who embody professionalism, reliability, and the ability to deliver a seamless guest experience. Preferred lists are curated through trust, built over time by vendors who consistently exceed expectations. 

Maggie emphasizes that it’s about more than just checking boxes for insurance and certifications; it’s about how well you collaborate with the venue, adapt to last-minute changes, and represent their brand to clients and guests. 

Maggie explains that venues rely on vendors who follow their rules and genuinely care about upholding the property’s reputation. By fostering relationships through consistent performance, communication, and professionalism, vendors can demonstrate their value and stay top-of-mind for future referrals. Preferred vendor lists, as Maggie highlights, are about teamwork, and vendors who understand this thrive in the long run.

Highlights:

• How venues assess and build their preferred vendor lists
• Key attributes venues look for: reliability, professionalism, and adaptability
• Importance of certifications, insurance, and following venue policies
• Building trust through strong communication and collaboration
• Why relationships matter: staying top-of-mind for venue referrals
• The role of preferred vendors in representing a venue’s brand

We’d love to hear your thoughts! Share your feedback, leave a review, and help us reach more listeners by subscribing and sharing this episode.

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As wedding professionals, staying ahead in the digital landscape is key to maintaining a competitive edge. Adrienna explains how the online world is shifting and why wedding businesses need to adapt. A cornerstone of her advice is the importance of keeping your website up to date—it’s your storefront, your first impression, and often the deciding factor for couples researching vendors. She highlights the power of Pinterest as an SEO-driven platform that many vendors still overlook, despite its potential to bring in high-quality traffic.

Adrienna also stresses the role of blogging, not just as a way to share pretty photos but as a means to answer couples' most pressing questions and establish yourself as a trusted expert. Beyond traditional platforms, she brings up Reddit—a surprising yet invaluable tool for market research. Couples are turning to Reddit to crowdsource vendor pricing, reviews, and recommendations, making it an ideal place to gain insights into their needs and concerns.

From aligning your Instagram and Pinterest strategies to ensuring your website’s message and visuals are consistent, Adrienna breaks down the actionable steps that help wedding pros stand out in a crowded market. Her advice? Dive into these platforms strategically and focus on creating a cohesive online presence that turns clicks into clients.

Highlights

• The shift to self-research: Why couples now prioritize online presence over referrals
• Google and SEO: Essential tools for reaching today’s tech-savvy couples
• Pinterest power: How visual SEO can boost your website traffic
• The importance of storytelling through Instagram Stories and Reels
• Why price transparency matters more than ever in 2025
• How to use Reddit as a market research tool for content ideas

Do you have any feedback or questions? Leave a review, rate the episode, and share it with your network! Don’t forget to subscribe for more insights into mastering your wedding business.

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Running a wedding business can be overwhelming, especially when juggling client inquiries, contracts, and scheduling. That’s where Chloe comes in. As a client experience strategist, she specializes in automating processes with tools like Dubsado and HoneyBook, giving wedding pros their time back while enhancing client service. 

Chloe dives into the inquiry process, helping businesses streamline communication and eliminate wasted hours on back-and-forth emails.

Her step-by-step workflows ensure that nothing slips through the cracks, even during the busiest wedding season. From inquiry forms to follow-up emails and offboarding workflows, Chloe’s methods are tailored to each business’s unique needs. She also emphasizes the importance of maintaining a personal touch, even with automation. By customizing templates and adding manual approval steps, Chloe ensures clients feel valued every step of the way.

Whether you’re new to CRMs or looking to optimize your current setup, Chloe’s approach makes the transition seamless. Her insights into balancing efficiency with personalization can revolutionize the way you run your wedding business. It’s not just about saving time; it’s about elevating the client experience and growing your brand.

Highlights:

• How to streamline your inquiry process and save hours each week
• The difference between Dubsado and HoneyBook for wedding pros
• Why an offboarding workflow enhances the client experience
• Tips for maintaining a personal touch with automated emails
• Key features of CRMs that maximize efficiency and reduce errors
• Chloe’s top advice for wedding businesses new to automation

We’d love your feedback! Share your thoughts, leave a review, and don’t forget to rate and subscribe. Help us spread the word by sharing this episode with your network!

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As we step into 2025, weddings are becoming more personalized and vibrant than ever. This year, bold color palettes and upscale neon are redefining aesthetics. 

Returning guest Meghan Ely shares insights on how couples are embracing a playful mix of patterns, textures, and even nostalgic elements like Hong Kong-style wedding photography. 

The wild florals trend is in full bloom, showcasing arrangements that defy traditional shapes, while caterpillar seating brings a fresh twist to reception layouts. 

Fashion is equally daring, with embroidered suits stealing the spotlight and wedding party attire taking matching to new heights. 

Beyond appearances, the focus on guest experience continues to deepen, with creative check-in areas and customized beverage options setting the tone for unforgettable celebrations. Get ready to embrace the chaos and creativity of this year’s wedding trends!

Highlights:

• Vibrant color palettes, including upscale neon and unique pairings.
• Wild, unstructured floral arrangements redefining decor.
• Caterpillar seating layouts filling spaces creatively.
• Embroidered suits adding flair to wedding fashion.
• Elevated guest check-in areas mimicking concierge services.
• Nostalgic Hong Kong-style wedding photography making a comeback.

We’d love to hear your thoughts on these 2025 wedding trends! Leave us a review, share this episode, and don’t forget to subscribe to stay updated on all things wedding planning.

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As we wrap up 2024, I’m joined by a special guest co-host, August Yocher. August is our brand manager at Fantasy Sound Event Services, and today, she’s stepping in to help me reflect on some of our favorite podcast moments from this year.

Our very first episode with my sister (IYKYK), Meghan Ely, set the tone for balancing humor with professionalism. We shared stories about pranks and behind-the-scenes laughter, reminding everyone that a little fun can go a long way in the wedding business. This lighthearted dynamic carried through the year, creating a relatable and engaging experience for listeners.

Another standout was Julian Ribinik’s episode on fighting fatigue and stress. His advice resonated deeply, inspiring me to trade iced tea for water—a life-changing shift that’s improved my energy and focus. It’s incredible how one conversation can spark such impactful changes.

We also explored profound topics like managing ADHD in the wedding industry with Megan Gillikin. Her productivity hacks and strategies for staying organized brought a fresh perspective to the challenges faced by many professionals. It was a reminder that embracing our quirks can lead to growth and success.

From lessons on marketing by Phillip Van Nostrand to insights on team culture with Your Jubilee Weddings, every episode left us with actionable takeaways. This year has been a whirlwind of learning, laughter, and connection, and I couldn’t be more grateful.

Episode Highlights:

• Celebrating the humor and professionalism balance in the wedding industry.
• How  Julian Ribinik’s advice inspired a healthier lifestyle.
• ADHD productivity hacks from Megan Gillikin that resonated with entrepreneurs.
• Phillip Van Nostrand’s unique marketing strategies and building genuine connections.
• Insights into team culture and fostering growth from Your Jubilee Weddings.
• Reflecting on the importance of listening and setting client expectations with The Flower Guy Bron.

We want to hear from you! What did you think of our first year? Share your favorite moments, leave a review, and don’t forget to subscribe and share the podcast with others. Your feedback helps us grow and deliver even better content in the coming year!

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Navigating the dynamic relationship between venues and vendors can be a game-changer for wedding professionals. Shannon Tarrant, founder of Venue Help Desk, shares her insider expertise on how to foster strong partnerships and why these relationships are essential for long-term success.

As a former venue sales and marketing director, Shannon has seen it all—the good, the bad, and the outright lazy attempts vendors make to secure a spot on preferred vendor lists. She emphasizes that it's about more than just asking to "get on the list." It's about building trust, maintaining open communication, and consistently delivering exceptional service.

Shannon highlights the power of referrals. Clients who come through venues close faster and often spend more because trust has already been established. She also stresses the importance of going beyond the basics: engage on social media, tag venues in your posts, and find creative ways to add value to their events.

Being proactive is another cornerstone of Shannon’s advice. Reach out to venues before your event, ask how to meet their expectations, and always follow up after the event to get feedback. By doing this, you’re not only strengthening your reputation but also ensuring that you remain on their radar for future recommendations.

Whether you’re a seasoned vendor or just starting, Shannon’s practical strategies remind us that relationships, not cold emails, pave the way to success.

Updated Highlights:

• The benefits of venue referrals: faster bookings and higher client spend.
• How to build relationships through social media engagement and tagging.
• Why reaching out before and following up after events strengthens partnerships.
• Creative ways to add value, like extra setup touches or support during venue events.
• How to handle mistakes professionally: own them, communicate openly, and implement solutions to rebuild trust.
• Tips for finding opportunities with new venues and trending vendors.

We’d love to hear your thoughts on this episode! Please take a moment to share your feedback, leave a rating, and review the show. Don’t forget to subscribe and share it with your fellow wedding professionals.

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Luxury weddings. The term evokes images of opulence and grandeur, but has it lost its meaning in the wedding industry? Ashley Allan, an experienced wedding planner and marketing professor, tackles this controversial topic head-on. Ashley argues that the word "luxury" has been overused and misrepresented, diluting its value and creating confusion for both vendors and clients.

As Ashley explains, true luxury goes beyond high price tags—it’s about personalization, precision, and delivering an experience that anticipates client needs before they’re even realized. Drawing on her experience in both planning and marketing, she shares how couples seeking authentic luxury can spot the difference and why vendors should rethink how they define and market their services.

We also explore the critical touchpoints that distinguish a luxury experience from a standard one. Ashley likens it to her time dining at a Michelin-starred restaurant, where every detail, from service to ambiance, was thoughtfully curated. Similarly, in the wedding industry, vendors who aspire to serve luxury clients must master every aspect of their process to deliver excellence consistently.

Luxury is about exceeding expectations, not just using a buzzword to raise rates. Whether you're a vendor hoping to level up or a couple navigating the industry, this episode sheds light on what luxury truly means—and how it can elevate your wedding experience.

I think it’s so important for us as wedding professionals to be okay with finding success in the middle tier. I get why some vendors lean into the word "luxury"—it’s tempting because it feels like it justifies charging more. But the truth is, using that label without really delivering on the experience can create unrealistic expectations and lead to unhappy clients.

Remember these experiences often require a level of energy, resources, and constant attention to detail that can leave anyone feeling exhausted. There’s nothing wrong with finding joy and pride in working with middle-tier clients. These couples make up the majority of the market, and they’re just as deserving of amazing service.

At the end of the day, success isn’t about slapping a label on your business. It’s about delivering what you promise and creating unforgettable experiences for your clients. 

Highlights:

• The overuse of "luxury" in the wedding industry and its impact on client expectations
• Why true luxury is defined by personalization, precision, and exceeding expectations
• Key indicators of luxury weddings, such as cost-per-guest benchmarks and enhanced service
• How Ashley’s Michelin-star dining experience informs her understanding of luxury service
• The importance of vendors aligning their marketing with their actual service quality
• Actionable tips for vendors aspiring to elevate their client experience

If you enjoyed this episode, please share it with fellow wedding professionals, rate and review us on your favorite podcast platform, and don’t forget to subscribe for more expert insights!

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Numbers don’t lie, and neither does the success they can bring to your wedding business. Tom is a seasoned expert in sales and marketing with over a decade at The Knot; he shared invaluable insights on how to stop making decisions based on feelings and start relying on facts. His deep understanding of the wedding industry offers a fresh perspective on tackling the challenges professionals face today.

Tom highlights the generational shift brought on by Gen Z couples, emphasizing the need to adapt everything from pricing to marketing strategies. By closely examining your business metrics—like lead-to-booking rates, follow-up processes, and consultation strategies—you can make data-driven decisions that ensure profitability and longevity. As he explains, the math will show you where to focus your efforts for the best results.

Through real-life case studies, Tom illustrates how businesses can turn their struggles into triumphs. One standout example? A photography business that went from panic mode with just seven bookings to thriving by implementing smarter follow-up practices and analyzing cost per lead. By adjusting their approach, they doubled their bookings and set themselves up for long-term success.

He also stresses the importance of automation and video marketing in standing out from the competition. Incorporating tools like Flowdesk and personalized videos in lead replies can significantly boost response rates and engagement. Tom’s advice is clear: start implementing these changes now, or risk falling behind in an evolving industry.

Whether you're tracking your lead sources, tweaking your email templates, or refining your consultation process, his advice empowers wedding professionals to take control of their success. The key takeaway? Facts, not feelings, are the foundation of a thriving wedding business.

Highlights 

• How to analyze your cost per lead and why it’s crucial for success.
• The importance of adapting to Gen Z’s expectations in pricing and marketing.
• Real-life case study: turning seven bookings into 34 with data-driven strategies.
• Tips for creating engaging lead replies, including the power of video.
• Why automation tools like Flowdesk are game-changers for follow-up processes.
• The significance of tracking lead-to-booking rates to identify areas for improvement.

If you found this episode helpful, we’d love to hear your thoughts! Please leave a review, share the episode, and don’t forget to rate us. Your feedback means the world and helps us bring more valuable content your way.

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In this episode, I had the pleasure of sitting down with Julian, a celebrated wedding photographer who turned his personal health challenges into a mission to help wedding professionals thrive. He shares his journey from juggling corporate life and wedding photography to facing a wake-up call about his health—and how he regained control.

Through small but significant lifestyle changes, Julian revitalized his energy and overcame stress. We dive into how embracing strength training, cutting caffeine, and optimizing sleep transformed his life. Along the way, we discuss the specific hurdles wedding pros face, from long hours to unpredictable schedules, and how to tackle them with practical solutions.

This episode is packed with actionable insights on the connection between mental and physical health, tips for better stress management, and the steps you can take to feel more energized. Whether you’re battling exhaustion or just looking to enhance your well-being, Julian’s story offers guidance and inspiration.

As an added bonus, Julian is offering an exclusive free one-on-one consultation for listeners! This is a real opportunity to take the first step toward a healthier, more energized you—don’t miss out.

Highlights

• Julian Ribinik’s journey from corporate life to wedding photography and wellness coaching.
• How Julian overcame chronic fatigue and lost 90 pounds to regain his health.
• The science behind stress and how it impacts wedding professionals.
• Practical tips to boost energy, reduce stress, and improve your sleep quality.
• The benefits of strength training and the role of proper nutrition in reducing fatigue.
• The surprising impact of caffeine on stress and fatigue—and why reducing it can be life-changing. 

Did you find this episode helpful? Let us know! Please leave a review, give us a rating, and share the show with your fellow wedding professionals. Your feedback helps us create more valuable content just for you.

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Craig brings over a decade of experience capturing weddings. We talk about how strong client relationships have shaped his career and why they are essential for long-term success. Craig dives into how the wedding landscape has changed over the years, especially with the shift to more virtual interactions post-pandemic, and how professionals can adapt to connect with today’s clients.

We explore actionable methods to build trust with clients, from asking the right questions during consultations to maintaining communication throughout the planning process. Craig emphasizes the importance of balancing professionalism and friendliness without crossing boundaries and why finding that balance comes with experience.

Craig also shares the value of creating connections that last beyond the wedding day, including ways to stay engaged with clients and become their go-to vendor for future life events. He even touches on the hot-button topic of offering referral discounts and what vendors should consider before deciding if it’s right for them.

If you're looking to deepen your client and vendor relationships and stay relevant in a changing market, Craig’s advice is not to be missed. Get practical tips and insights that you can put into practice to build stronger, lasting connections in the wedding industry.

Highlights:

• The importance of building strong relationships with clients and vendors to sustain and grow your business.
• How wedding professionals can adapt their approach to connect with Gen Z clients.
• Methods to build trust and create genuine connections with clients through strategic communication.
• The role of questionnaires and tips in enhancing client interaction and setting expectations.
• How to maintain a relationship with clients post-wedding and stay top of mind for future events.
• Insights on whether offering referral discounts is beneficial and how to navigate vendor relationships.

Do you have questions you'd like us to answer or topics you want to hear about? Drop us a message! And don’t forget to share, like, and subscribe to keep up with all our upcoming episodes. Your support helps us bring valuable tips and insights straight to your feed.

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This episode explores the creative potential of Canva for wedding professionals, as Kevin and Brenda discuss how to build a visually cohesive client experience that goes beyond social media graphics. Brenda shares practical ways to use Canva for everything from custom proposals and polished presentations to branded client materials, helping wedding professionals create a memorable and consistent look throughout every client touchpoint.

To make the most of Canva’s features, Brenda explains the importance of organizing projects with a brand kit and a curated template library, making it easy to keep designs on-brand and professional. She also offers insights on using live presentation modes and other collaborative tools that can save time and reduce the need for advanced design skills.

With this episode, listeners will come away with actionable tips on building a streamlined workflow and creating impactful visual elements that enhance the client journey—without the need for a graphic design background.

Highlights:

• Brenda’s Journey to Canva Expertise: From website development to Canva verified status
• Organization Tips: The power of folders and brand kits for a streamlined workflow
• Efficiency Tricks: How to set up templates that save time and maintain brand consistency
• Pro vs. Free: What makes Canva Pro worth the investment for professionals
• Getting Started: How even beginners can make the most of Canva without feeling overwhelmed

If you enjoy this enjoyed this eposide? Don’t forget to subscribe, share with your fellow creatives, and follow Mind Your Wedding Business for more insights. Leave us a rating and review to help others discover the show!

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In this exciting episode, we dive deep into how AI is transforming the event industry, making it easier for professionals to enhance their workflow and deliver incredible results.

Our guest, Julie Roth Novack, co-founder of PartySlate, shares practical insights on how event pros can leverage AI to create stunning designs, manage logistics, and even generate ideas. Whether it's using AI tools like ChatGPT to draft content or MidJourney to create custom visuals, you'll discover how to integrate these technologies into your business to save time and increase efficiency.

We also tackle the common misconception that AI will replace the human touch in event planning. Instead, Julie explains how AI can empower professionals by handling mundane tasks, allowing them to focus on the creative and strategic elements that make events unforgettable.

From tips on using AI to automate standard procedures to its potential in mood board creation, this episode is packed with actionable insights for event planners looking to embrace the future of technology.

Highlights:

1. Practical ways AI can save time and inspire creativity in event planning.
2. How AI tools like ChatGPT can help you write proposals, create SOPs, and more.
3. The importance of balancing technology with a human touch in the event industry.
4. Julie’s advice on future-proofing your event business by embracing AI.
5. Why AI won’t replace professionals but will make your work more efficient and impactful.

Don’t miss out on this game-changing conversation! Subscribe, share the episode with your network, and follow us for more expert insights and strategies to grow your business.

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Sarah a seasoned wedding caterer and founder of Mangia and Enjoy, sits down with to explore the crucial role that ethics and etiquette play in the wedding industry. With years of experience working with couples and fellow vendors, Sarah has seen the best—and the worst—of professional behavior. We delve into the lessons learned from the post-COVID shift in work standards, discussing how timely communication, transparency, and integrity are essential for maintaining trust with both clients and peers.

Sarah shares her insights on creating a collaborative environment where wedding professionals support each other, and where delivering exceptional service isn’t just about the end result—it’s about how you get there. She also explains why mentorship and continued education are key to staying ethical in an evolving industry. Whether you’re a planner, caterer, or vendor, this conversation offers practical advice for upholding the standards that truly set you apart.

Episode Highlights:

• How Sarah Chianese built her catering business on integrity and ethics
• Why clear communication with clients and vendors is more important than ever
• The shift in work ethic and service standards after COVID
• Avoiding entitlement and fostering positive collaboration
• The importance of continued education and mentorship in the wedding industry
• The number one thing to keep your employees engaged and excited about your company.

Join Sarah Chianese as she discusses ethics, etiquette, and maintaining professional standards in the wedding industry post-COVID. Practical tips for pros!

If you found this episode insightful, be sure to subscribe to the show, leave us a rating, and share it with fellow wedding professionals. Your support helps us continue delivering valuable content!

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In this episode of Mind Your Wedding Business, I’m chatting with Randi, the founder and CEO of Merri. With a background in e-commerce, Randi’s journey into the wedding industry was sparked by planning her own wedding and discovering a major gap between visualizing a concept and making it a reality. Now, she’s developed a cutting-edge platform that allows wedding pros and their clients to connect and collaborate on event design like never before.

We dive into how Merri addresses this gap by offering a 3D planning tool that simplifies visual design, reduces misunderstandings, and enhances communication between clients and vendors. Randi also shares her insights into the power of integrating tech into the wedding business—without losing the human touch. We discuss why tech adoption has been slow in the events industry, how to overcome common barriers, and practical ways to streamline your workflows.

Listen in to learn more about how technology can help you exceed your clients’ expectations, scale your business, and create an exceptional client experience.

Highlights:

1. Randi’s unconventional journey from e-commerce to the wedding industry.
2. How a lack of visual planning tools inspired the creation of Mary.
3. Why client expectations have evolved and how wedding pros can meet them.
4. Tips on balancing tech adoption with a personal touch in service.
5. How technology can increase client satisfaction and streamline business operations.
6. Practical advice for evaluating and implementing new tech solutions in your business.

If you found this episode helpful, don’t forget to subscribe to Mind Your Wedding Business on your favorite podcast platform and share it with a friend or colleague in the industry! Leave a review on Apple Podcasts or Spotify and let us know your biggest takeaway.

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Please note: There were a few technical issues during the recording due to internet lag. We appreciate your understanding and assure you that the content remains insightful and valuable.

Providing a high-end, 5-star client experience isn’t just about the event day—it’s about truly listening, setting expectations, and delivering at every step.

In this episode, Bron Hansboro, also known as The Flower Guy Bron, shares how he crafts a 5-star client experience for high-touch clients. He dives into practical tips for building trust through listening, aligning with client expectations, and setting up processes to maintain service quality across different budget levels. Bron also explains the power of anticipating needs and the importance of creating a seamless experience for both clients and event partners.

Episode Highlights:

1. The importance of listening to clients to understand their unique vision.
2. How to adapt service offerings for different client budget levels without compromising quality.
3. The role of a client concierge to elevate communication and service.
4. Using presentations to wow clients and make the decision-making process smooth.
5. Setting boundaries and expectations early to manage high-need clients effectively.

If you found this episode helpful, please share it with a friend or colleague, and leave us a review on Apple Podcasts or Spotify. Follow the show to stay updated on future episodes!

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Entrepreneurs and creatives often struggle with ADHD or the dreaded “squirrel brain.” Megan Gillikin shares practical strategies for overcoming common challenges like procrastination, arbitrary deadlines, and burnout. From calendar management tips to productivity hacks, Megan explains how to implement structure into your day so you can thrive in business and personal life.

Episode:

1. Megan’s journey with ADHD and how it’s shaped her business approach.
2. Identifying and eliminating arbitrary deadlines that create unnecessary stress.
3. Using digital calendars and scheduling tools to streamline your day.
4. The power of quarterly goals to combat “shiny object syndrome.”
5. How to incorporate focus breaks and productivity apps like Forest to maximize efficiency.

If this episode resonated, please share it with someone who could benefit and leave us a review on your favorite podcast platform. Follow us for more tips and insights!

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As expectations soar, it’s essential for wedding professionals to set clear boundaries, communicate effectively, and deliver the luxurious, tailored experience these clients demand. From first impressions to long-lasting client relationships, Nora shares how to build trust early on and elevate your service offerings without compromising your personal boundaries.

Listeners will gain actionable insights on handling luxury clientele, including how to communicate boundaries, offer personalized service, and exceed client expectations while maintaining a manageable workload. If you’re looking to grow your business and step into the luxury market, this episode is packed with expert advice and real-world examples to guide you.

Highlights:

1. Importance of setting expectations upfront for luxury clients.
2. How to balance flexibility and boundaries with high-end clients.
3. Educating clients on the right services for their needs without feeling pushy.
4. The role of personal touch and relationships in creating a memorable experience.
5. Communicating effectively without overwhelming the client (e.g., organized emails, color-coded responses).
6. The growing importance of using modern tech stacks and automated systems for a seamless client experience.

Be sure to subscribe to Mind Your Wedding Business on Apple Podcasts, Spotify, or YouTube. If you enjoyed this episode, please leave us a review—it helps others find the show and learn from experts like Nora Sheils. Have a topic you'd like us to cover? Send your suggestions to podcast@fantasysound.com and join the conversation!

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Overview:

Wendy Dahl's story is not only about longevity in the wedding industry, but also about continuously evolving and finding new ways to serve her clients. From navigating multicultural weddings to building a business around her life, Wendy breaks down what it takes to grow successfully and sustainably. This episode covers everything from the importance of niching down to knowing when it’s time to scale your business. Wendy and Kevin also discuss how to leverage relationships, set realistic goals, and make sure you're prepared for the challenges that come with growth.

Episode Highlights:

1. Wendy's path from running a DJ business to launching her own wedding planning company.
2. The benefits of niching down and how Wendy focused on multicultural and destination weddings.
3. Signs that it’s time to grow your business, from too much free time to turning down clients.
4. The importance of preparation before scaling, including logistics and team management.
5. How to identify your "golden client" and focus on building relationships with the right creative partners.
6. Tips on setting both short-term and long-term revenue goals to ensure sustainable business growth.

Call to Action:

Be sure to subscribe to Mind Your Wedding Business on Apple Podcasts, Spotify, or YouTube. If you enjoyed this episode, leave us a review—it helps others find the show and learn from industry experts like Wendy Dahl. Have a topic you'd like us to cover? Send your suggestions to podcast@fantasysound.com and join the conversation!

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Dana Kadwell shares her entrepreneurial journey, starting from planning her own wedding to opening a successful wedding venue and planning business that now manages over 100 weddings annually. 

She explains why office days are critical, the common challenges creatives face in maintaining productivity, and how to prioritize effectively during busy wedding seasons. Dana also highlights practical strategies for balancing work and personal life, managing team expectations, and staying focused on high-priority tasks.

Highlights:

1. Dana’s journey from a 22-year-old bride to a thriving business owner.
2. Why office days are essential and how to make them more productive.
3. Tips on managing workflow during peak wedding season.
4. The power of setting boundaries with clients and team members to ensure efficiency.
5. Strategies for balancing creativity with business administration tasks.
6. How to find and optimize your most productive hours of the day.

Be sure to tune in and learn how to turn your office days into your most productive days. If you’re ready to boost your productivity and streamline your workflow, subscribe to the podcast and leave a review on Apple Podcasts or Spotify!

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As successful wedding planners and co-founders of Your Jubilee, Ashley and Meagan have not only mastered the craft of creating unforgettable wedding experiences but have also developed a thriving team by leveraging innovative strategies, including the use of internships as a training and hiring pipeline for emerging wedding professionals.

Join us as we explore the dynamics of company retreats, effective communication, and the power of constructive feedback in building a supportive and cohesive team environment.

We'll uncover how these elements, along with their unique approach to internships, contribute to a harmonious workplace and, ultimately, exceptional wedding events.

Whether you're looking to enhance your team's performance, foster a genuine sense of community, or discover new ways to recruit and train top talent, this episode is packed with valuable insights.

Highlights:

• A deep dive into how Ashley and Meagan use internships as a key strategy to train and hire new talent in the wedding industry.
• Insightful discussions on the value of company retreats and their role in team bonding.
• Real-life examples of how positive feedback and appreciation uplift team morale.
• Tips on navigating communication challenges and building buy-in among team members.
• The impact of culture on employee retention and overall business success.
• How to use tools like Timeline Genius and Chat GPT to streamline your wedding planning processes.
• Personal anecdotes and future plans, including a trip to Paris and hosting workshops for creatives.

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In this episode, Phillip shares unique examples from industry professionals who have successfully used both extravagant and simple, creative approaches to connect with clients and elevate their brands.

Don't miss this episode where Phillip Van Nostrand and Kevin Dennis share priceless wisdom on revolutionizing your wedding business through unique and relational marketing.

Key Takeaways:

• Creative Marketing Approaches: Hear about strategies like Jordan Khan offering gourmet meals as vendor gifts and how these thoughtful touches garnered industry recognition, as well as buying a penthouse for marketing. 
• Building Genuine Connections: Learn the importance of multiple touchpoints and authentic interactions that foster lasting industry relationships.
• Innovative Tactics: Explore Phillip's own innovative marketing strategies, from luxury stays to free, high-value services, that captivate potential clients.
• Aligning with Top Professionals: Understand the significance of investing in long-term relationships over quick wins by partnering with emerging top professionals.
• Real-Life Examples: Discover how one professional offered a free high-value wedding shoot and other creative ideas, like snowboarding adventures and national pizza day celebrations, have helped professionals build rapport and stand out in the industry.

Tune in to gain actionable insights on how you can apply these cutting-edge techniques to elevate your wedding business and create lasting success. If you enjoyed this episodes please give use a review on Apple Podcasts. What other subject matter experts would you like to see on the show?

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Delores shares how writing down goals—whether annual, quarterly, or short-term—helps keep her business on track and accountable. 

She highlights the significance of engaging her entire team in goal setting, from sales staff to tech support, ensuring everyone has a stake in the company's success. For example, Delores once set a stretch goal that, if met, would reward the team with a trip to Jamaica, illustrating her commitment to motivating her team.

We also explore the growing trend of personal vows in weddings and get practical tips on incorporating them meaningfully into ceremonies. Delores reveals her strategies for incentivizing team performance and maintaining an exciting inventory.

Highlights include:

1. The critical role of regular goal setting and team involvement in business success.
2. Delores's methods for incentivizing her team, including setting stretch goals with exciting rewards.
3. The importance of engagement in professional associations.
4. Emerging trends in the wedding market, including the rise of personal vows.
5. Practical advice on using the SMART goal formula to achieve objectives.
6. Strategies for building lasting relationships with customers and team members.

Don't miss this conversation packed with actionable insights to help you elevate your wedding business! 

Please make to sure like, subscribe and share this episode with someone you think would benefit from it. 

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Join us as we discuss how pre-sales can help your your business strategy, and why automation doesn't have to mean losing that personal touch. We talk about how to maintain your sanity and productivity, even during the busiest of seasons. If you've ever felt the weight of perpetual hustle, this episode is your roadmap to finding peace and purpose amidst chaos.

Highlights:

• Taking a Sabbatical: The concept of sabbatical, tailored to the ebbs and flows of your business, to recharge and boost long-term productivity.
• The Power of Pre-Sale Planning: Julie explains how planning and pre-sales have been the backbone of her summer strategy, making the busiest times feel manageable.
• Workcations for Creativity: Discover the rejuvenating strategy of "workcations" and quarterly getaways to refocus and revamp your business approach.
• Managing Client Expectations: Strategies to seamlessly transition back to work, including over-communicating with clients and setting realistic delivery timelines.
• Balancing Automation and Personal Touch: How to automate effectively while maintaining that essential human connection, especially through video updates and personal emails.

We’d love to hear from you! Is there a specific topic or guest you'd like us to feature on the show? Let us know—we’re here to make this podcast as valuable to you as possible.

We’d be incredibly grateful if you could take a moment to leave us a review on Apple Podcasts. Your support not only helps us grow the show but also allows us to bring you even more valuable content.

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Artem and host Kevin Dennis discuss the importance of staying true to yourself while building a brand that resonates with your target audience. 

They explore how to evolve your brand over time as you grow both personally and professionally.

Highlights:

- Aligning your brand with your authentic self

- Using constructive criticism to refine your brand

- Adapting your brand to changing industry trends

- Drawing inspiration from others while staying unique 

- Elevating your brand by exceeding client expectations

Whether you're just starting to build your brand or looking to take it to the next level, this episode is packed with actionable tips to help you succeed. Don't miss this engaging conversation about the power of personal branding in the wedding industry!

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From hilarious tales of pranks and mishaps to deep reflections on the impact of their work during the pandemic, this episode both entertains and will be sure to have you laughing.

Join Kevin and Meghan as they recount their journey through the wedding industry, their memorable collaborations, and the importance of sleep schedules (yes, really!). 

Dig deeper into their humorous yet impactful relationship as business associates and friends, and get a sneak peek at the fun and valuable content you can expect from future episodes.

Highlights:

1. Meghan's serious commitment to her 9:00 p.m. bedtime and how it affects her social life and work.

2. The hilarious story of how Meghan became known as Kevin’s third favorite client and the subsequent trophy prank.

3. Reflections on their numerous webinars during the pandemic and their impact on the community.

4. The entertaining banter as Meghan jokingly suggests being a guest host on the podcast.

5. Insights into Kevin and Meghan's approach to juggling professional commitments with personal life, especially during conferences.

6. A fun discussion about loyalty to different brands, a potential dream guest, and future podcast plans.

Tune in to enjoy a perfect blend of humor and industry expertise that's guaranteed to keep you engaged from start to finish!

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Join Kevin every week as he sits down with successful wedding professionals from all corners of the industry. These conversations will cover everything from crafting a unique brand to navigating the challenges of running a profitable business. Whether you're just starting out or looking to take your wedding business to the next level, you won't want to miss a single episode.

Here's a sneak peek at what you can expect from Mind Your Wedding Business:

- Actionable tips and strategies for growing your wedding business

- Honest discussions about the ups and downs of entrepreneurship

- Insights into the latest industry trends and best practices

- Inspiring stories of wedding pros who have found success on their own terms

- Practical advice for balancing your passion for weddings with your financial goals

So what are you waiting for? Tune in to Mind Your Wedding Business and start taking your wedding business to new heights!