<![CDATA[The Credibility Minute]]>d79f8f81-29aa-559b-8c92-a2922e682b5cMon, 09 Mar 2026 07:15:22 +0000Captivate.fmJen deHaanhttps://artwork.captivate.fm/5665d05f-af2e-4c60-8881-1c30cb68bac4/CredibilityMinute-ShowArt-3000-3.jpgThe Credibility MinuteJen deHaanJen deHaanThe Credibility Minute is a micro podcast for consultants, coaches, and professional services providers who want to build authority online without becoming full-time content creators, or necessarily playing the "influencer" and/or algorithm gamble. You just want to build some trust and authority online so your potential clients can learn about you. Each episode delivers one focused idea in just a few minutes. Most consultants and professional services providers know they should be more visible online. You've thought about video, maybe you've considered starting a podcast. But the whole thing feels overwhelming, time-consuming, and honestly a little awkward. The Credibility Minute is the micro-podcast for you. Each episode delivers one focused idea in just a few minutes (always 5 minutes or less). Just practical insight you can use immediately, delivered daily, that gets right to the point. Stack these episodes with your favourite micro-podcasts every morning. You'll learn what actually builds authority with the clients you want to reach. Why most content advice is built for a different audience. How to show up on camera and sound like yourself. And how to create visibility without sacrificing your entire calendar to content creation. Where to put it all online so people can find you. Hosted by Jen deHaan, founder of StereoForest Studio, a production house that helps consultants and professional services providers create content that helps build your credibility. New episodes drop every weekday. Subscribe and get smarter and more efficient about your visibility online.https://stereoforest.com/minutefalseepisodicnopodcast36 - Leaning into the unexpected "happy accidents"36 - Leaning into the unexpected "happy accidents"Solo podcasters often rely too heavily on editing after the fact. We have the luxury of editing out mistakes, but in doing so, we often remove the best parts of the show.

In improv, the most interesting moments are often the "happy accidents"—strange analogies or unexpected confessions that arrive from nowhere. When you bail on these moments to "fix" the recording, you rob the listener of the feeling of discovery. Your audience wants to hear the real you, and that often exists in the unscripted, slightly imperfect moments.

In this micro-episode:

  1. Why "happy accidents" create depth in your content
  2. How over-editing makes you sound rehearsed and robotic
  3. The "Pause and Follow" technique: Why you should explore a tangent before cutting it

Resources: Find more episodes and subscribe at stereoforest.com/minute.

]]>Solo podcasters often rely too heavily on editing after the fact. We have the luxury of editing out mistakes, but in doing so, we often remove the best parts of the show.

In improv, the most interesting moments are often the "happy accidents"—strange analogies or unexpected confessions that arrive from nowhere. When you bail on these moments to "fix" the recording, you rob the listener of the feeling of discovery. Your audience wants to hear the real you, and that often exists in the unscripted, slightly imperfect moments.

In this micro-episode:

  1. Why "happy accidents" create depth in your content
  2. How over-editing makes you sound rehearsed and robotic
  3. The "Pause and Follow" technique: Why you should explore a tangent before cutting it

Resources: Find more episodes and subscribe at stereoforest.com/minute.

]]>4e17c36d-4d7c-4807-8991-47c982e75a93Mon, 09 Mar 2026 00:15:00 -070003:56falsefull363635 - The "one person" visualization technique35 - The "one person" visualization techniqueWe often assume our audience is full of harsh critics asking, "Why is this person doing this?" In reality, the person who clicked play just hopes you can answer their question. Whether they are looking for dog training tips or an explanation of a complex building regulation, they are rooting for you to make sense of it for them.

Because podcasters cannot see their audience, we must make educated guesses. A powerful strategy is to visualize a specific person... like a past client, a version of yourself from five years ago, or someone who asked a question at a conference. When you talk to a specific person, your energy shifts from trying to impress critics to being genuinely useful.

In this micro-episode:

  1. Why your listeners are not judging you as harshly as you think
  2. The "Fitness Class" analogy for audience expectations
  3. How to visualize a specific listener to focus your vocal energy

Resources: Find more episodes and subscribe at stereoforest.com/minute.

]]>We often assume our audience is full of harsh critics asking, "Why is this person doing this?" In reality, the person who clicked play just hopes you can answer their question. Whether they are looking for dog training tips or an explanation of a complex building regulation, they are rooting for you to make sense of it for them.

Because podcasters cannot see their audience, we must make educated guesses. A powerful strategy is to visualize a specific person... like a past client, a version of yourself from five years ago, or someone who asked a question at a conference. When you talk to a specific person, your energy shifts from trying to impress critics to being genuinely useful.

In this micro-episode:

  1. Why your listeners are not judging you as harshly as you think
  2. The "Fitness Class" analogy for audience expectations
  3. How to visualize a specific listener to focus your vocal energy

Resources: Find more episodes and subscribe at stereoforest.com/minute.

]]>ce4140b2-727a-4cdb-97e5-d6962a66c055Fri, 06 Mar 2026 00:15:00 -070002:58falsefull353534 - The negative link between big words and credibility34 - The negative link between big words and credibilityThe best title for a research paper I ever read was Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly. The title demonstrates the exact problem it describes: it is harder to read than it needs to be.

Experiments show a consistent negative relationship between vocabulary complexity and how intelligence is judged by others. When you deliberately use complex words to appear smart, it backfires. This is due to cognitive friction. When listeners have to work hard to process your words, they subconsciously attribute that difficulty to your incompetence rather than the complexity of the subject.

In this micro-episode:

  1. Why using "smart" words makes you seem less intelligent
  2. The concept of cognitive fluency and its role in persuasion
  3. How to distinguish between natural vocabulary and forced complexity

Resources:

Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly https://onlinelibrary.wiley.com/doi/10.1002/acp.1178

Find more episodes and subscribe at stereoforest.com/minute.

]]>The best title for a research paper I ever read was Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly. The title demonstrates the exact problem it describes: it is harder to read than it needs to be.

Experiments show a consistent negative relationship between vocabulary complexity and how intelligence is judged by others. When you deliberately use complex words to appear smart, it backfires. This is due to cognitive friction. When listeners have to work hard to process your words, they subconsciously attribute that difficulty to your incompetence rather than the complexity of the subject.

In this micro-episode:

  1. Why using "smart" words makes you seem less intelligent
  2. The concept of cognitive fluency and its role in persuasion
  3. How to distinguish between natural vocabulary and forced complexity

Resources:

Consequences of erudite vernacular utilized irrespective of necessity: problems with using long words needlessly https://onlinelibrary.wiley.com/doi/10.1002/acp.1178

Find more episodes and subscribe at stereoforest.com/minute.

]]>d0f37f3d-8c36-4a2e-b50f-48f77d30e4e0Thu, 05 Mar 2026 00:15:00 -070003:51falsefull343433 - The improv concept that fixes flat episodes33 - The improv concept that fixes flat episodesMany solo episodes suffer from low energy because they merely cover a topic rather than playing a game.

In improv, "The Game" is the pattern or dynamic that drives a scene forward in a specific style of improv. Without a game, a scene in this style often ends up with just two people talking with no direction.

The same can be applied to podcasting, where instead of a game you have an angle. You need to find this angle to give your episode an engine and a reason to exist.

In this micro-episode:

  1. The definition of "The Game" in improv and how it applies to thought leadership
  2. Why generic topics lead to flat, directionless episodes
  3. How to use a specific angle to keep yourself from rambling

Resources: Find more episodes and subscribe at stereoforest.com/minute.

]]>Many solo episodes suffer from low energy because they merely cover a topic rather than playing a game.

In improv, "The Game" is the pattern or dynamic that drives a scene forward in a specific style of improv. Without a game, a scene in this style often ends up with just two people talking with no direction.

The same can be applied to podcasting, where instead of a game you have an angle. You need to find this angle to give your episode an engine and a reason to exist.

In this micro-episode:

  1. The definition of "The Game" in improv and how it applies to thought leadership
  2. Why generic topics lead to flat, directionless episodes
  3. How to use a specific angle to keep yourself from rambling

Resources: Find more episodes and subscribe at stereoforest.com/minute.

]]>b325ab38-afaa-4767-bc29-6bbfa2b9134cWed, 04 Mar 2026 00:15:00 -070003:12falsefull333332 - Why commitment beats cleverness every time32 - Why commitment beats cleverness every timeIn improv, an audience will watch a boring scene about returning a toaster if the actors are fully committed. However, they will tune out a brilliant premise if the actors have "one foot out the door."

Business leaders often sabotage their own authority by hedging. We use qualifying language like "I think what I'm trying to say is..." or "this might not apply to everyone." These phrases act as escape hatches, signaling uncertainty to your listener. To build credibility, you must close the escape hatch and commit fully to your message (even if it feels simple.)

In this micro-episode:

  1. Why audiences forgive boring topics but punish hesitation
  2. How "qualifying language" undermines your expert status
  3. Why confidence is the result of commitment, not the prerequisite

Resources: Find more episodes and subscribe at stereoforest.com/minute.

]]>In improv, an audience will watch a boring scene about returning a toaster if the actors are fully committed. However, they will tune out a brilliant premise if the actors have "one foot out the door."

Business leaders often sabotage their own authority by hedging. We use qualifying language like "I think what I'm trying to say is..." or "this might not apply to everyone." These phrases act as escape hatches, signaling uncertainty to your listener. To build credibility, you must close the escape hatch and commit fully to your message (even if it feels simple.)

In this micro-episode:

  1. Why audiences forgive boring topics but punish hesitation
  2. How "qualifying language" undermines your expert status
  3. Why confidence is the result of commitment, not the prerequisite

Resources: Find more episodes and subscribe at stereoforest.com/minute.

]]>90b19589-c13c-4526-b325-fcd753542fafTue, 03 Mar 2026 00:15:00 -070003:30falsefull323231 - Cognitive friction: Why hard-to-hear means hard-to-believe31 - Cognitive friction: Why hard-to-hear means hard-to-believeCognitive friction occurs when your content is difficult for the brain to process. Research shows that listeners rate information as less true when they struggle to understand it.

This effect is driven by Cognitive Fluency: the easier your message is to process, the more credible it feels. Factors like background noise, poor microphone quality, mumbling, or overly complex sentence structures all increase processing load. Your listener's subconscious does not separate the value of your message from the difficulty of hearing it.

In this micro-episode:

  1. How "truthiness" is linked to processing ease
  2. Why accents and audio quality affect credibility ratings (it's not just prejudice)
  3. Practical ways to reduce cognitive load and boost authority

Resources:

Influence of accent on credibility: https://www.sciencedirect.com/science/article/abs/pii/S0022103110001459

Find more episodes and subscribe at stereoforest.com/minute.

]]>Cognitive friction occurs when your content is difficult for the brain to process. Research shows that listeners rate information as less true when they struggle to understand it.

This effect is driven by Cognitive Fluency: the easier your message is to process, the more credible it feels. Factors like background noise, poor microphone quality, mumbling, or overly complex sentence structures all increase processing load. Your listener's subconscious does not separate the value of your message from the difficulty of hearing it.

In this micro-episode:

  1. How "truthiness" is linked to processing ease
  2. Why accents and audio quality affect credibility ratings (it's not just prejudice)
  3. Practical ways to reduce cognitive load and boost authority

Resources:

Influence of accent on credibility: https://www.sciencedirect.com/science/article/abs/pii/S0022103110001459

Find more episodes and subscribe at stereoforest.com/minute.

]]>562ec0e0-83ed-4028-82de-deaf89ed8843Mon, 02 Mar 2026 00:15:00 -070003:28falsefull313130 - How many times must you repeat yourself to be believed?30 - How many times must you repeat yourself to be believed?We know that repetition makes information feel more truthful (The Illusory Truth Effect). But how often do you need to repeat your core message before it sticks?

Research shows the biggest jump in perceived truth happens around the second time a statement is heard. After that, you see diminishing returns on the "truthiness," though advertising data suggests brand positivity peaks around 10 exposures.

However, this effect has a shelf life. Belief decays over weeks and months. If a lead hears your message once and doesn't encounter you again for six months, the trust signal fades.

In this micro-episode:

  1. Why you shouldn't hammer the same point endlessly in a single episode
  2. The science of "Time Decay" and why it necessitates a regular publishing schedule
  3. Why saying the same thing in the same way builds more belief than varying your phrasing

Resources:

Episode on illusory truth effect (episode #26):

https://player.captivate.fm/episode/71ad2ea4-693f-419f-8282-4ed7da5bd61c/

Original 1977 study about repetition:

https://www.sciencedirect.com/science/article/abs/pii/S0022537177800121

Overview and more studies:

https://en.wikipedia.org/wiki/Illusory_truth_effect

Making up History: False Memories of Fake News Stories

https://ejop.psychopen.eu/index.php/ejop/article/view/456

Maximum attitude in advertising:

https://www.newneuromarketing.com/want-to-get-your-brand-on-top-of-mind-here-s-how-often-you-should-show-your-ad and https://www.tandfonline.com/doi/full/10.1080/00913367.2015.1018460

Recogntition and recall in advertising:

https://asknigelhollis.com/blog/repetition-in-advertising-evokes-recognition-and-recall.html

Find more episodes and subscribe at stereoforest.com/minute.

]]>We know that repetition makes information feel more truthful (The Illusory Truth Effect). But how often do you need to repeat your core message before it sticks?

Research shows the biggest jump in perceived truth happens around the second time a statement is heard. After that, you see diminishing returns on the "truthiness," though advertising data suggests brand positivity peaks around 10 exposures.

However, this effect has a shelf life. Belief decays over weeks and months. If a lead hears your message once and doesn't encounter you again for six months, the trust signal fades.

In this micro-episode:

  1. Why you shouldn't hammer the same point endlessly in a single episode
  2. The science of "Time Decay" and why it necessitates a regular publishing schedule
  3. Why saying the same thing in the same way builds more belief than varying your phrasing

Resources:

Episode on illusory truth effect (episode #26):

https://player.captivate.fm/episode/71ad2ea4-693f-419f-8282-4ed7da5bd61c/

Original 1977 study about repetition:

https://www.sciencedirect.com/science/article/abs/pii/S0022537177800121

Overview and more studies:

https://en.wikipedia.org/wiki/Illusory_truth_effect

Making up History: False Memories of Fake News Stories

https://ejop.psychopen.eu/index.php/ejop/article/view/456

Maximum attitude in advertising:

https://www.newneuromarketing.com/want-to-get-your-brand-on-top-of-mind-here-s-how-often-you-should-show-your-ad and https://www.tandfonline.com/doi/full/10.1080/00913367.2015.1018460

Recogntition and recall in advertising:

https://asknigelhollis.com/blog/repetition-in-advertising-evokes-recognition-and-recall.html

Find more episodes and subscribe at stereoforest.com/minute.

]]>6511421b-a64c-4b80-b146-364b9776a911Fri, 27 Feb 2026 00:15:00 -070003:29falsefull303029 - Why John Oliver ditched interview segments29 - Why John Oliver ditched interview segmentsJohn Oliver originally included interview segments on Last Week Tonight, but he quickly dropped them. He realized that while he is brilliant at building a monologue argument, he disliked the energy of interviewing. His show succeeded because he stopped forcing a format that didn't fit his strengths.

In improv, we distinguish between "Initiators" (those who establish the world) and "Responders" (those who build upon others' ideas). Knowing which one you gravitate to mentally can help you excel in improv, and this is the same thing can apply when choosing which format for your content.

In this micro-episode:

  1. Lessons from John Oliver’s pivot away from interviews
  2. The difference between "Initiator" and "Responder" and how it applies to business content
  3. Why listeners can tell when you are just going through the motions

Resources mentioned:

Interview: https://www.youtube.com/watch?v=qnxiB39lJlo

Find more episodes and subscribe at stereoforest.com/minute.

]]>John Oliver originally included interview segments on Last Week Tonight, but he quickly dropped them. He realized that while he is brilliant at building a monologue argument, he disliked the energy of interviewing. His show succeeded because he stopped forcing a format that didn't fit his strengths.

In improv, we distinguish between "Initiators" (those who establish the world) and "Responders" (those who build upon others' ideas). Knowing which one you gravitate to mentally can help you excel in improv, and this is the same thing can apply when choosing which format for your content.

In this micro-episode:

  1. Lessons from John Oliver’s pivot away from interviews
  2. The difference between "Initiator" and "Responder" and how it applies to business content
  3. Why listeners can tell when you are just going through the motions

Resources mentioned:

Interview: https://www.youtube.com/watch?v=qnxiB39lJlo

Find more episodes and subscribe at stereoforest.com/minute.

]]>bf6ca942-a12e-426a-8991-2f31d00054c0Thu, 26 Feb 2026 00:15:00 -070005:00falsefull292928 - When to give it away vs. when to charge28 - When to give it away vs. when to chargeContent marketing comes down to two categories: gifts and trades. A "gift" is open access content that builds relationships. A "trade" is gated content that requires a listener to give you something in return, such as an email address or money.

You must decide where the divide lies for your business. Podcasts generally work best as gifts because they allow you to reach new people and build trust without friction. Gated content works best for qualifying leads who have a pressing need. However, you must use free content to earn the right to ask for that transaction.

In this micro-episode:

  1. The strategic difference between "gifts" (open access) and "trades" (gated)
  2. Why gating your primary content limits your reach
  3. How to use free content to validate the ask for an email address

Find more episodes and subscribe at stereoforest.com/minute.

]]>Content marketing comes down to two categories: gifts and trades. A "gift" is open access content that builds relationships. A "trade" is gated content that requires a listener to give you something in return, such as an email address or money.

You must decide where the divide lies for your business. Podcasts generally work best as gifts because they allow you to reach new people and build trust without friction. Gated content works best for qualifying leads who have a pressing need. However, you must use free content to earn the right to ask for that transaction.

In this micro-episode:

  1. The strategic difference between "gifts" (open access) and "trades" (gated)
  2. Why gating your primary content limits your reach
  3. How to use free content to validate the ask for an email address

Find more episodes and subscribe at stereoforest.com/minute.

]]>52911b68-8b54-49a5-a870-284070e75d45Wed, 25 Feb 2026 00:15:00 -070003:31falsefull282827 - Improvising isn't just "winging it" and hitting record27 - Improvising isn't just "winging it" and hitting recordMany people believe improvisation means making everything up on the spot. In reality, good improvisers in music and comedy rely on deep preparation and structure. They don't memorize lines; they learn the rules so they can discover the content in the moment.

Solo podcasting often falls into two extremes: reading a script robotically or rambling without a plan. The solution is to find the middle ground using "Landmarks." You need to know your starting point, your destination (the ending), and the key stops along the way. How you get between those landmarks is where your natural vocal energy shines.

In this micro-episode:

  1. Why "winging it" usually leads to rambling tangents
  2. The "Landmark" method for structuring unscripted content
  3. How to balance prepared facts with spontaneous delivery

Support your business: Find more episodes and subscribe at stereoforest.com/minute.

]]>Many people believe improvisation means making everything up on the spot. In reality, good improvisers in music and comedy rely on deep preparation and structure. They don't memorize lines; they learn the rules so they can discover the content in the moment.

Solo podcasting often falls into two extremes: reading a script robotically or rambling without a plan. The solution is to find the middle ground using "Landmarks." You need to know your starting point, your destination (the ending), and the key stops along the way. How you get between those landmarks is where your natural vocal energy shines.

In this micro-episode:

  1. Why "winging it" usually leads to rambling tangents
  2. The "Landmark" method for structuring unscripted content
  3. How to balance prepared facts with spontaneous delivery

Support your business: Find more episodes and subscribe at stereoforest.com/minute.

]]>f374d9bf-0233-4fb0-9f64-f14ba09045a1Tue, 24 Feb 2026 00:15:00 -070004:15falsefull272726 - The Illusory Truth Effect: Why repetition builds belief26 - The Illusory Truth Effect: Why repetition builds beliefCreators often fear becoming a "broken record," worrying that repetition will annoy their audience. However, the Illusory Truth Effect suggests the exact opposite. This psychological concept, researched for over 50 years, shows that we believe things more simply because we have heard them before.

Repeated statements are rated as more truthful than new ones. For business leaders and experts, this means you have permission—and a strategic mandate—to repeat your core concepts. Consistency makes your brand's ideas feel more trustworthy and persuasive over time.

In this micro-episode:

  1. How the Illusory Truth Effect influences listener belief
  2. Why you should stop worrying about repeating your best ideas
  3. The ethical responsibility of using repetition in your marketing

Resources:

Original 1977 study:

https://www.sciencedirect.com/science/article/abs/pii/S0022537177800121

Overview and more studies:

https://en.wikipedia.org/wiki/Illusory_truth_effect

Making up History: False Memories of Fake News Stories

https://ejop.psychopen.eu/index.php/ejop/article/view/456

Find more episodes and subscribe at stereoforest.com/minute.

]]>Creators often fear becoming a "broken record," worrying that repetition will annoy their audience. However, the Illusory Truth Effect suggests the exact opposite. This psychological concept, researched for over 50 years, shows that we believe things more simply because we have heard them before.

Repeated statements are rated as more truthful than new ones. For business leaders and experts, this means you have permission—and a strategic mandate—to repeat your core concepts. Consistency makes your brand's ideas feel more trustworthy and persuasive over time.

In this micro-episode:

  1. How the Illusory Truth Effect influences listener belief
  2. Why you should stop worrying about repeating your best ideas
  3. The ethical responsibility of using repetition in your marketing

Resources:

Original 1977 study:

https://www.sciencedirect.com/science/article/abs/pii/S0022537177800121

Overview and more studies:

https://en.wikipedia.org/wiki/Illusory_truth_effect

Making up History: False Memories of Fake News Stories

https://ejop.psychopen.eu/index.php/ejop/article/view/456

Find more episodes and subscribe at stereoforest.com/minute.

]]>71ad2ea4-693f-419f-8282-4ed7da5bd61cMon, 23 Feb 2026 00:15:00 -070003:01falsefull262625 - Why your listener can "hear" your body language25 - Why your listener can "hear" your body languageYour listener can hear your body even if they cannot see it. If you slump in your chair, that collapsed posture shows up in your voice.

Physicality and voice are mechanically connected. Your breath and vocal resonance change based on whether your chest is open or contracted. When we record alone in a quiet room, we tend to stay still to avoid making noise, but this results in a flat, low-energy performance. To sound engaging, you must bring physical energy to the microphone.

In this micro-episode:

  1. How gesturing with your hands changes your vocal energy
  2. Why standing up improved my improv and sketch comedy performance
  3. A simple A/B test to prove that physicality alters your sound

Resources:

Example Mic Arm (style is not "low profile" - can be raised so arms don't bump): https://www.elgato.com/ca/en/p/wave-mic-arm-mk2 -- genuinely happy with this compared to what it replaced!

Support your business: Find more episodes and subscribe at stereoforest.com/minute.

]]>Your listener can hear your body even if they cannot see it. If you slump in your chair, that collapsed posture shows up in your voice.

Physicality and voice are mechanically connected. Your breath and vocal resonance change based on whether your chest is open or contracted. When we record alone in a quiet room, we tend to stay still to avoid making noise, but this results in a flat, low-energy performance. To sound engaging, you must bring physical energy to the microphone.

In this micro-episode:

  1. How gesturing with your hands changes your vocal energy
  2. Why standing up improved my improv and sketch comedy performance
  3. A simple A/B test to prove that physicality alters your sound

Resources:

Example Mic Arm (style is not "low profile" - can be raised so arms don't bump): https://www.elgato.com/ca/en/p/wave-mic-arm-mk2 -- genuinely happy with this compared to what it replaced!

Support your business: Find more episodes and subscribe at stereoforest.com/minute.

]]>1d2f1ee6-40f9-4866-ad38-d63a2d4f82d7Fri, 20 Feb 2026 00:15:00 -070004:00falsefull252524 - Specificity is generosity: Respecting your audience's time24 - Specificity is generosity: Respecting your audience's timeIn improv comedy, the first thing you say in a scene is called an "initiation." A good initiation contains a gift—specific information that gives your partner something to work with. Vague openings like "Hi, how are you?" force your partner to do all the heavy lifting.

The same principle applies to podcasting. Opening an episode with "So, today I want to talk about..." forces your listener to wait while you figure out your point. Specificity is generous. When you start with a specific client question, a metric, or a concrete moment, you give the listener an immediate reason to care.

In this micro-episode:

  1. The concept of "The Gift" in improv and how it applies to business content
  2. Why vague introductions increase cognitive load for your audience
  3. How to test if your opening sentence is specific enough to hook a listener

Find more episodes and subscribe at stereoforest.com/minute.

]]>In improv comedy, the first thing you say in a scene is called an "initiation." A good initiation contains a gift—specific information that gives your partner something to work with. Vague openings like "Hi, how are you?" force your partner to do all the heavy lifting.

The same principle applies to podcasting. Opening an episode with "So, today I want to talk about..." forces your listener to wait while you figure out your point. Specificity is generous. When you start with a specific client question, a metric, or a concrete moment, you give the listener an immediate reason to care.

In this micro-episode:

  1. The concept of "The Gift" in improv and how it applies to business content
  2. Why vague introductions increase cognitive load for your audience
  3. How to test if your opening sentence is specific enough to hook a listener

Find more episodes and subscribe at stereoforest.com/minute.

]]>1bcead32-2798-4049-ad5f-b22ea5351bc1Thu, 19 Feb 2026 00:15:00 -070003:36falsefull242423 - The neuroscience of decision fatigue in podcasting23 - The neuroscience of decision fatigue in podcastingDecision fatigue affects your listeners just as it affects you. Every choice depletes their finite brain resources until they default to the easiest option. That option is usually "no" or opting out entirely.

Your audience is likely multitasking while listening. They might be driving or exercising or working. When you ask them to subscribe and share and download and visit a website, you overload their working memory. Recent research suggests our working memory holds only about four items rather than the previously believed seven.

In this micro-episode:

  1. Why multitasking listeners have lower cognitive capacity
  2. The link between choice overload and low conversion rates
  3. Why you must limit your episodes to a single Call to Action

Resources:

Choice overload: https://thedecisionlab.com/biases/choice-overload-bias

https://www.sciencedirect.com/science/article/abs/pii/S1057740814000916

Stats: https://riverside.com/blog/podcast-statistics

Find more episodes and subscribe at stereoforest.com/minute.

]]>Decision fatigue affects your listeners just as it affects you. Every choice depletes their finite brain resources until they default to the easiest option. That option is usually "no" or opting out entirely.

Your audience is likely multitasking while listening. They might be driving or exercising or working. When you ask them to subscribe and share and download and visit a website, you overload their working memory. Recent research suggests our working memory holds only about four items rather than the previously believed seven.

In this micro-episode:

  1. Why multitasking listeners have lower cognitive capacity
  2. The link between choice overload and low conversion rates
  3. Why you must limit your episodes to a single Call to Action

Resources:

Choice overload: https://thedecisionlab.com/biases/choice-overload-bias

https://www.sciencedirect.com/science/article/abs/pii/S1057740814000916

Stats: https://riverside.com/blog/podcast-statistics

Find more episodes and subscribe at stereoforest.com/minute.

]]>e8894174-8919-45da-8025-18385d520e0dWed, 18 Feb 2026 00:15:00 -070003:11falsefull232322 - How to build a content habit without burnout22 - How to build a content habit without burnoutThe phrase "I'm starting a podcast" implies a massive long-term commitment. This heavy expectation often leads to failure before you even begin. Statistics show that 44% of podcasts never make it past three episodes.

You can apply the improv concept of "Short Form vs. Long Form" to fix this. Long-form shows require sustained commitment and skill. Short-form scenes allow you to test ideas quickly with low stakes. You should treat your early content like short-form practice rather than committing to a year of hour-long episodes immediately.

In this micro-episode:

  1. Why most podcasts fade out before episode 10
  2. How to use shorts or micro-podcasts to test your concept
  3. Why you should delay adding music and complex editing until you build the habit

Resources:

https://riverside.com/blog/podcast-statistics

Find more episodes and subscribe at stereoforest.com/minute.

]]>The phrase "I'm starting a podcast" implies a massive long-term commitment. This heavy expectation often leads to failure before you even begin. Statistics show that 44% of podcasts never make it past three episodes.

You can apply the improv concept of "Short Form vs. Long Form" to fix this. Long-form shows require sustained commitment and skill. Short-form scenes allow you to test ideas quickly with low stakes. You should treat your early content like short-form practice rather than committing to a year of hour-long episodes immediately.

In this micro-episode:

  1. Why most podcasts fade out before episode 10
  2. How to use shorts or micro-podcasts to test your concept
  3. Why you should delay adding music and complex editing until you build the habit

Resources:

https://riverside.com/blog/podcast-statistics

Find more episodes and subscribe at stereoforest.com/minute.

]]>bd333367-b218-4ca0-a3ce-9fdce7952e92Tue, 17 Feb 2026 00:15:00 -070004:02falsefull222221 - Why solo podcasts need collaborative language21 - Why solo podcasts need collaborative languageHumans are wired for collaboration. We focus on social tasks for learning. A study comparing toddlers to non-human primates confirms that our brains engage more deeply when we collaborate.

Solo podcasters often make the mistake of talking at their audience. You can fix this by using language that creates a shared mental space. Phrases like "you know that feeling when" invite the listener to retrieve their own experience. This concept is called joint attention. It allows your listener to co-create meaning with you rather than just receiving information.

In this micro-episode:

  1. The evolutionary basis for collaborative learning
  2. How to turn a monologue into a shared mental space
  3. Using "joint attention" to increase listener retention

Resources:

Joint attention: https://www.eva.mpg.de/documents/Wiley-Blackwell/Tomasello_Cooperation_ChildDevPerspec_2007_1554866.pdf

Find more episodes and subscribe at stereoforest.com/minute.

]]>Humans are wired for collaboration. We focus on social tasks for learning. A study comparing toddlers to non-human primates confirms that our brains engage more deeply when we collaborate.

Solo podcasters often make the mistake of talking at their audience. You can fix this by using language that creates a shared mental space. Phrases like "you know that feeling when" invite the listener to retrieve their own experience. This concept is called joint attention. It allows your listener to co-create meaning with you rather than just receiving information.

In this micro-episode:

  1. The evolutionary basis for collaborative learning
  2. How to turn a monologue into a shared mental space
  3. Using "joint attention" to increase listener retention

Resources:

Joint attention: https://www.eva.mpg.de/documents/Wiley-Blackwell/Tomasello_Cooperation_ChildDevPerspec_2007_1554866.pdf

Find more episodes and subscribe at stereoforest.com/minute.

]]>c61d2113-2fe9-4305-b4e8-27695e6ddefdMon, 16 Feb 2026 00:15:00 -070002:48falsefull212120 - Do you need an editor or producer for your podcast?20 - Do you need an editor or producer for your podcast?You might consider hiring an editor or producer because you worry about quality, and this is valid because the human brain links production quality to the value of the advice. Whether we like it or not (science has found this to be true).

Listeners actually rate speakers as more intelligent and likeable when the audio's high quality. Low-quality audio creates "cognitive friction" and that forces the brain to use resources for comprehension rather than processing ideas.

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>You might consider hiring an editor or producer because you worry about quality, and this is valid because the human brain links production quality to the value of the advice. Whether we like it or not (science has found this to be true).

Listeners actually rate speakers as more intelligent and likeable when the audio's high quality. Low-quality audio creates "cognitive friction" and that forces the brain to use resources for comprehension rather than processing ideas.

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>bc813ddd-83a6-4c31-80f8-0fca94c810a9Fri, 13 Feb 2026 00:15:00 -070004:24falsefull202019 - Why a remote director helps your video content or podcast episodes19 - Why a remote director helps your video content or podcast episodesRecording solo episodes while looking at a wall is an intimidating experience for many or most creating videos or podcasts. We naturally worry about rambling or sounding monotone, especially when we attach our business reputation to the content.

This is an entire skillset to develop! You can shorten this learning curve if you choose to work with a remote director. You can get real-time feedback on your pacing, prosody, or even how you communicate ideas.

In this micro-episode:

  1. Why recording solo feels unnatural for professionals new to performing
  2. The kinds of problems a remote director solves in real-time
  3. How to stop comparing your... chapter 1 to their chapter 10

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>Recording solo episodes while looking at a wall is an intimidating experience for many or most creating videos or podcasts. We naturally worry about rambling or sounding monotone, especially when we attach our business reputation to the content.

This is an entire skillset to develop! You can shorten this learning curve if you choose to work with a remote director. You can get real-time feedback on your pacing, prosody, or even how you communicate ideas.

In this micro-episode:

  1. Why recording solo feels unnatural for professionals new to performing
  2. The kinds of problems a remote director solves in real-time
  3. How to stop comparing your... chapter 1 to their chapter 10

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>e54aa84d-4301-4126-9d8a-690de658aadeThu, 12 Feb 2026 00:15:00 -070004:39falsefull191918 - How to go on autopilot so you get creative ideas from Default Mode Network18 - How to go on autopilot so you get creative ideas from Default Mode NetworkI discussed how boredom (or, going on autopilot) helps you generate ideas in the previous episode. This episode covers how you can trigger that state intentionally.

You need to find activities that have a low cognitive load. These are tasks that allow your brain to enter "autopilot" mode so the Default Mode Network can engage and solve problems while you perform routine actions.

In this micro-episode:

  1. My ways to autopilot that could inspire some ideas for you
  2. A kind of... "problem loop" technique for problem solving and generating ideas
  3. Making sure your environment is distraction free

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>I discussed how boredom (or, going on autopilot) helps you generate ideas in the previous episode. This episode covers how you can trigger that state intentionally.

You need to find activities that have a low cognitive load. These are tasks that allow your brain to enter "autopilot" mode so the Default Mode Network can engage and solve problems while you perform routine actions.

In this micro-episode:

  1. My ways to autopilot that could inspire some ideas for you
  2. A kind of... "problem loop" technique for problem solving and generating ideas
  3. Making sure your environment is distraction free

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>361b965e-1e7f-4ee8-a862-e182bd5384ccWed, 11 Feb 2026 00:15:00 -070004:59falsefull181817 - Stop forcing yourself to think of episode ideas so they'll find you17 - Stop forcing yourself to think of episode ideas so they'll find youMany of us feel guilty if we are not constantly working or otherwise doing *something* (this can be an issue, of course, but many of us might feel this way). We equate "doing things" with success, like "productivity", and fill every block of time.

The problem this causes for coming up with ideas: constant preoccupation leaves no time for useful, creative thinking. Science has figured out that our brains are actually more active for problem-solving during "boring" moments, when our brains are on autopilot. This is known as the Default Mode Network.

In this micro-episode:

  1. Why "doing nothing" increases neurological activity
  2. How the Default Mode Network helps you generate content topics (or solve business problems)
  3. Research on how boring tasks improve creative ideas

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>Many of us feel guilty if we are not constantly working or otherwise doing *something* (this can be an issue, of course, but many of us might feel this way). We equate "doing things" with success, like "productivity", and fill every block of time.

The problem this causes for coming up with ideas: constant preoccupation leaves no time for useful, creative thinking. Science has figured out that our brains are actually more active for problem-solving during "boring" moments, when our brains are on autopilot. This is known as the Default Mode Network.

In this micro-episode:

  1. Why "doing nothing" increases neurological activity
  2. How the Default Mode Network helps you generate content topics (or solve business problems)
  3. Research on how boring tasks improve creative ideas

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>b93fff9d-5c2b-46d9-b5eb-a5ef26728f4aTue, 10 Feb 2026 00:15:00 -070003:44falsefull171716 - Why solo and scripted episodes can be easier and more efficient16 - Why solo and scripted episodes can be easier and more efficientMany creators worry that scripting a solo show takes too much time, and that running and interview and chatting with a guest is easier, quicker, and ... better.

Interview shows actually carry a massive workload, like finding guests and coordinating schedules. You have to research what you should ask that guest for discuss, and help with (and pay for) remote recording tech. And then there's the ghosting.

In this micro-episode:

  1. Overhead of running an interview show, and why solo/scripted might be more efficient for your business
  2. Options for your show's overall formatting (strategy)

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>Many creators worry that scripting a solo show takes too much time, and that running and interview and chatting with a guest is easier, quicker, and ... better.

Interview shows actually carry a massive workload, like finding guests and coordinating schedules. You have to research what you should ask that guest for discuss, and help with (and pay for) remote recording tech. And then there's the ghosting.

In this micro-episode:

  1. Overhead of running an interview show, and why solo/scripted might be more efficient for your business
  2. Options for your show's overall formatting (strategy)

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>f7c2395e-a09c-47b7-b10c-a7dd7f180b83Mon, 09 Feb 2026 00:15:00 -070004:23falsefull161615 - Do you need a video podcast, or is audio enough?15 - Do you need a video podcast, or is audio enough?This is one of the most common questions in the industry, and certainly the podcasting community. Audio podcasts remain really important to businesses, because they fit into a listener's life when their eyes are occupied. Are your eyes preoccupied right now? Oh I guess they are if you're reading this.

Moving on!

Video is an excellent asset if your main goal for your content/assets is building trust. This is particularly true if you sell expensive professional services. Video adds a layer of knowledge and connection that audio can't do on its own.

In this micro-episode:

  1. Why audio is necessary and useful for your listener (or future client)
  2. How video accelerates trust for your sales
  3. Flexible strategies for adding video without committing to a full video podcast

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>This is one of the most common questions in the industry, and certainly the podcasting community. Audio podcasts remain really important to businesses, because they fit into a listener's life when their eyes are occupied. Are your eyes preoccupied right now? Oh I guess they are if you're reading this.

Moving on!

Video is an excellent asset if your main goal for your content/assets is building trust. This is particularly true if you sell expensive professional services. Video adds a layer of knowledge and connection that audio can't do on its own.

In this micro-episode:

  1. Why audio is necessary and useful for your listener (or future client)
  2. How video accelerates trust for your sales
  3. Flexible strategies for adding video without committing to a full video podcast

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>7c2c50ef-ef35-43c1-80e9-8de2d988d9b4Fri, 06 Feb 2026 00:15:00 -070003:16falsefull151514 - A voice that's more "natural you" can mean less editing14 - A voice that's more "natural you" can mean less editingPublic speaking training often teaches us to remove every filler word from our speech. Podcasters frequently ask in podcasting communities whether to delete every "um" or leave them in.

Psychology offers a different perspective for us on removing all these filler words through the "Pratfall Effect". This concept suggests that highly competent people become more relatable and likable when they make small mistakes because perfection creates something like a wall between you and your audience.

In this micro-episode:

  1. How over-editing can lead to this "Uncanny Valley" effect
  2. Why filler words can serve as processing signals for your listener
  3. The risk of sounding too much like AI-generated content, because it's 2026

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>Public speaking training often teaches us to remove every filler word from our speech. Podcasters frequently ask in podcasting communities whether to delete every "um" or leave them in.

Psychology offers a different perspective for us on removing all these filler words through the "Pratfall Effect". This concept suggests that highly competent people become more relatable and likable when they make small mistakes because perfection creates something like a wall between you and your audience.

In this micro-episode:

  1. How over-editing can lead to this "Uncanny Valley" effect
  2. Why filler words can serve as processing signals for your listener
  3. The risk of sounding too much like AI-generated content, because it's 2026

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>98efe357-a4f1-46c7-a678-a044b5025fadThu, 05 Feb 2026 00:15:00 -070005:00falsefull141413 - Why do you hate the sound of your own (recorded) voice?13 - Why do you hate the sound of your own (recorded) voice?You might think you nailed a recording until you listen to the playback. You immediately want to delete the file because you hear every breath and stumble.

This reaction is normal but often distorted. Two psychological concepts explain this phenomenon, which are the Beautiful Mess Effect (that suggests we view our own mistakes as weaknesses while others view them as strengths or courage) and the Construal Level Theory (that says we operate at a "low level" of detail while editing) while the listener operates at a "high level" and focuses on the words instead.

In this micro-episode:

  1. Why you focus on "the bark" while your listener sees the forest (I live in a forest, so I always use this one!)
  2. How over-editing breaths... pretty common... creates an "uncanny valley" effect
  3. Practical tips to gain perspective before you edit

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>You might think you nailed a recording until you listen to the playback. You immediately want to delete the file because you hear every breath and stumble.

This reaction is normal but often distorted. Two psychological concepts explain this phenomenon, which are the Beautiful Mess Effect (that suggests we view our own mistakes as weaknesses while others view them as strengths or courage) and the Construal Level Theory (that says we operate at a "low level" of detail while editing) while the listener operates at a "high level" and focuses on the words instead.

In this micro-episode:

  1. Why you focus on "the bark" while your listener sees the forest (I live in a forest, so I always use this one!)
  2. How over-editing breaths... pretty common... creates an "uncanny valley" effect
  3. Practical tips to gain perspective before you edit

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>e37f2a5c-4de1-43b0-9936-0d654ca7e295Wed, 04 Feb 2026 00:15:00 -070004:47falsefull131312 - You can script your episodes or videos and not sound like you're reading12 - You can script your episodes or videos and not sound like you're readingMany podcasters fear that scripting their show will make them sound monotone or kinda robotic as a result. It's the worry that reading kills the natural vibe of a conversation.

The opposite is often true thought because scripting your episode (which includes using NOTES, doesn't have to be a full script especially after some practice) respects your audience's time because it prevents rambling and repetition. A well-planned script allows you to deliver dense and accurate info or ideas without getting lost in tangents that gets in the way of your message or the episode itself.

You can learn to read a script naturally with practice. Vocal prosody and reading techniques allow you to sound conversational while maintaining the precision of a written plan. This series will get into some of those specifics in future episodes.

In this micro-episode:

  1. Why rambling impacts listener trust (and attention!)
  2. How scripting helps you deliver more value and be efficient too
  3. The difference between a helpful tangent and... a distracting one

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>Many podcasters fear that scripting their show will make them sound monotone or kinda robotic as a result. It's the worry that reading kills the natural vibe of a conversation.

The opposite is often true thought because scripting your episode (which includes using NOTES, doesn't have to be a full script especially after some practice) respects your audience's time because it prevents rambling and repetition. A well-planned script allows you to deliver dense and accurate info or ideas without getting lost in tangents that gets in the way of your message or the episode itself.

You can learn to read a script naturally with practice. Vocal prosody and reading techniques allow you to sound conversational while maintaining the precision of a written plan. This series will get into some of those specifics in future episodes.

In this micro-episode:

  1. Why rambling impacts listener trust (and attention!)
  2. How scripting helps you deliver more value and be efficient too
  3. The difference between a helpful tangent and... a distracting one

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>1509454f-2511-4ee7-b060-941598f2a444Tue, 03 Feb 2026 00:15:00 -070004:04falsefull121211 - Reasons to consider a solo format instead of an interview show11 - Reasons to consider a solo format instead of an interview showMany people assume starting a podcast means starting an interview show. This format has become synonymous with the medium itself, or at least it can feel that way in the podcasting communities.

The interview model is less effective today, particularly for businesses, because the market is crowded. One example of this is when guests perform a "circuit" where they repeat the same talking points on a dozen different shows (making your episode one of many similar conversations).

If your goal is to build trust with a potential client, an interview might not be the right tool. Clients want to know what you think and figure out if you can solve their problem.

In this micro-episode:

  1. Why new podcasters are shifting toward solo formats
  2. The difficulty of growing a generic interview show in a saturated market
  3. Alternate options to the interview format

Mentioned in this episode: Independent Podcaster Report 2025

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>Many people assume starting a podcast means starting an interview show. This format has become synonymous with the medium itself, or at least it can feel that way in the podcasting communities.

The interview model is less effective today, particularly for businesses, because the market is crowded. One example of this is when guests perform a "circuit" where they repeat the same talking points on a dozen different shows (making your episode one of many similar conversations).

If your goal is to build trust with a potential client, an interview might not be the right tool. Clients want to know what you think and figure out if you can solve their problem.

In this micro-episode:

  1. Why new podcasters are shifting toward solo formats
  2. The difficulty of growing a generic interview show in a saturated market
  3. Alternate options to the interview format

Mentioned in this episode: Independent Podcaster Report 2025

Find more episodes and subscribe at stereoforest.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>463e0859-5714-4cc6-b960-cabf99968826Mon, 02 Feb 2026 00:15:00 -070003:52falsefull111110 - Stepping back from social media and pivoting to owned media10 - Stepping back from social media and pivoting to owned mediaMany professionals are stepping back from social media for their businesses today. Using it to compliment instead of the main place they publish new content, resources, or marketing materials. You need to know what options exist to replace that visibility if you choose to step back like this, because people still need to find you!

In this micro-episode:

  1. The role of email newsletters in professional services marketing
  2. Why search traffic indicates higher intent than social media traffic
  3. How AI and LLMs are changing SEO for us (or, are they?)

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>Many professionals are stepping back from social media for their businesses today. Using it to compliment instead of the main place they publish new content, resources, or marketing materials. You need to know what options exist to replace that visibility if you choose to step back like this, because people still need to find you!

In this micro-episode:

  1. The role of email newsletters in professional services marketing
  2. Why search traffic indicates higher intent than social media traffic
  3. How AI and LLMs are changing SEO for us (or, are they?)

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>0b57d9f0-4185-4fed-952f-62971f481ceaFri, 30 Jan 2026 00:15:00 -070003:57falsefull10109 - What Is slow marketing? A good strategy for owned media9 - What Is slow marketing? A good strategy for owned mediaThe term "slow marketing" catches the attention of many burned-out professionals... like it did for me! This concept is, in a nutshell, taking the time to figure out your core platform and find your voice.

We find value in prioritizing quality over speed in many different parts of our lives, such as food and relationships. This approach aligns perfectly with professional services... because bigger decisions usually require time. Your clients need to make sure that you understand their specific problems before they buy or hire.

In this micro-episode:

  1. Why ideas and relationships need time to marinate
  2. The connection between "slow marketing" and other slow movements, and business growth
  3. How slow marketing counters the pressure of social media speed

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>The term "slow marketing" catches the attention of many burned-out professionals... like it did for me! This concept is, in a nutshell, taking the time to figure out your core platform and find your voice.

We find value in prioritizing quality over speed in many different parts of our lives, such as food and relationships. This approach aligns perfectly with professional services... because bigger decisions usually require time. Your clients need to make sure that you understand their specific problems before they buy or hire.

In this micro-episode:

  1. Why ideas and relationships need time to marinate
  2. The connection between "slow marketing" and other slow movements, and business growth
  3. How slow marketing counters the pressure of social media speed

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>b529bf3c-b55b-49b8-b9c9-8e0e18ee5c26Thu, 29 Jan 2026 00:15:00 -070004:46falsefull998 - Building your audience on "rented" platforms like social media8 - Building your audience on "rented" platforms like social mediaBusiness owners often see significant decreases in reach the moment a platform like Instagram changes its algorithm, and this puts you in a vulnerable position because your audience lives in someone else's space... they're in control. Anything can happen.

Platform owners change the rules whenever they have the financial incentive to do so. So owned media is where it's at.

In this micro-episode:

  1. The definition of "owned media" and why you need it
  2. How email lists and podcast RSS feeds remain independent of the technology hosting them
  3. The compounding search value of articles compared to the short lifespan of social posts

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>Business owners often see significant decreases in reach the moment a platform like Instagram changes its algorithm, and this puts you in a vulnerable position because your audience lives in someone else's space... they're in control. Anything can happen.

Platform owners change the rules whenever they have the financial incentive to do so. So owned media is where it's at.

In this micro-episode:

  1. The definition of "owned media" and why you need it
  2. How email lists and podcast RSS feeds remain independent of the technology hosting them
  3. The compounding search value of articles compared to the short lifespan of social posts

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>b86638d4-9942-4603-a6ca-7cb6be9b8c7eWed, 28 Jan 2026 00:15:00 -070005:00falsefull887 - Escaping the social media content treadmill (and maybe burnout, too)7 - Escaping the social media content treadmill (and maybe burnout, too)The endless cycle... that treadmill... of posting to social media often leads to exhaustion. We rarely discuss this burnout openly even though many professionals experience it.

And people making online content say that the shifting algorithms, the ongoing changes, is the most mentally tough part of the job. We don't have any control, or predictability, and this can really add to the cognitive load. Which is already pretty significant for many of us!

In this micro-episode:

  1. Burnout among content creators
  2. Why rapid algorithm changes increase your daily cognitive load
  3. How focusing on creativity can help sustain your marketing efforts (at least it does for me!)

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>The endless cycle... that treadmill... of posting to social media often leads to exhaustion. We rarely discuss this burnout openly even though many professionals experience it.

And people making online content say that the shifting algorithms, the ongoing changes, is the most mentally tough part of the job. We don't have any control, or predictability, and this can really add to the cognitive load. Which is already pretty significant for many of us!

In this micro-episode:

  1. Burnout among content creators
  2. Why rapid algorithm changes increase your daily cognitive load
  3. How focusing on creativity can help sustain your marketing efforts (at least it does for me!)

You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>19e30521-cf93-4525-8827-f578ec0c87c8Tue, 27 Jan 2026 00:15:00 -070004:51falsefull776 - The algorithm reality check for businesses and professionals6 - The algorithm reality check for businesses and professionalsYou spend hours writing posts and designing carousels only to see zero engagement, and this reality for a lot of us is super frustrating.

Organic reach has dropped significantly across social media platforms like Instagram and LinkedIn, because the platforms operate as advertising businesses (for them! not necessarily for us!). They prioritize content that keeps users in the app, so linking out to podcasts or newsletters doesn't work that well even if you do get the views. Your post will be suppressed if it starts to get any traction.

In this episode:

  1. The shift from follower-based to interest-based algorithms
  2. Why platforms are motivated to suppress organic reach for professional services
  3. How to evaluate if your marketing time is actually productive

Evaluate if reach metrics actually matter for your business goals. You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>You spend hours writing posts and designing carousels only to see zero engagement, and this reality for a lot of us is super frustrating.

Organic reach has dropped significantly across social media platforms like Instagram and LinkedIn, because the platforms operate as advertising businesses (for them! not necessarily for us!). They prioritize content that keeps users in the app, so linking out to podcasts or newsletters doesn't work that well even if you do get the views. Your post will be suppressed if it starts to get any traction.

In this episode:

  1. The shift from follower-based to interest-based algorithms
  2. Why platforms are motivated to suppress organic reach for professional services
  3. How to evaluate if your marketing time is actually productive

Evaluate if reach metrics actually matter for your business goals. You might find better ROI by investing in search-ranking assets like articles or podcast episodes that build relationships with the right people over time (more slowly). More on that during this week's episodes.

Resources mentioned: https://stereoforest.com/beyond-social-media-business-growth-strategies-that-work-for-professionals/

Find more episodes and subscribe at stereoforst.com/minute.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>c79fc961-d76d-4712-91d9-c07aefef487dMon, 26 Jan 2026 00:15:00 -070003:28falsefull665 - Giving Your Blog Content a Second Life5 - Giving Your Blog Content a Second LifeA blog post sits on your website waiting for someone to find it. That article you wrote six months ago? Buried in your archives. Maybe someone stumbles across it through search. Probably not.

Audio works differently.

An audio version of that same content goes into podcast apps, gets recommended by algorithms, and reaches people during moments when they'd never sit down to read. And unlike social media, where your content disappears in 48 hours, podcast episodes from years ago still get discovered.

In this episode, I explain why audio compounds faster than written content and how to give your best ideas a longer life

.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>A blog post sits on your website waiting for someone to find it. That article you wrote six months ago? Buried in your archives. Maybe someone stumbles across it through search. Probably not.

Audio works differently.

An audio version of that same content goes into podcast apps, gets recommended by algorithms, and reaches people during moments when they'd never sit down to read. And unlike social media, where your content disappears in 48 hours, podcast episodes from years ago still get discovered.

In this episode, I explain why audio compounds faster than written content and how to give your best ideas a longer life

.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>acccf260-f0ab-4130-b4a3-0b31d17dc2a8Fri, 23 Jan 2026 00:15:00 -070002:34falsefull554 - How to Open an Episode So People Actually Stay4 - How to Open an Episode So People Actually StayNobody cares that your episode started as a blog post. They care whether the next ten minutes are worth their time. That opening basically announces recycled content.

In this episode, I share the cold open technique that hooks attention immediately. You'll learn where to find your opening line and why it should never come from the beginning of your script.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>Nobody cares that your episode started as a blog post. They care whether the next ten minutes are worth their time. That opening basically announces recycled content.

In this episode, I share the cold open technique that hooks attention immediately. You'll learn where to find your opening line and why it should never come from the beginning of your script.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>ba55deff-313d-4bf5-8aa5-58513db71160Thu, 22 Jan 2026 00:15:00 -070002:08falsefull443 - Why Audio Builds Trust Faster Than Text3 - Why Audio Builds Trust Faster Than TextYour prospects are comparing you to three or four other experts before they ever reach out. Everyone's credentials look similar. Everyone's website says the right things.... so how do they decide who to trust?

When someone reads your blog post, they get your ideas. When they hear your voice, they start to feel like they know you. There's a term for this: parasocial connection. Podcast listeners feel genuine loyalty to hosts they've never met. That same dynamic can work for you.

In this episode, I break down why audio does more pre-selling than any case study ever could.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>Your prospects are comparing you to three or four other experts before they ever reach out. Everyone's credentials look similar. Everyone's website says the right things.... so how do they decide who to trust?

When someone reads your blog post, they get your ideas. When they hear your voice, they start to feel like they know you. There's a term for this: parasocial connection. Podcast listeners feel genuine loyalty to hosts they've never met. That same dynamic can work for you.

In this episode, I break down why audio does more pre-selling than any case study ever could.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>dfbf3bf7-e9c4-41e5-b661-bcb28e112acbWed, 21 Jan 2026 00:15:00 -070002:25falsefull332 - Gear That Actually Matters for Audio Content2 - Gear That Actually Matters for Audio ContentMost people think they need expensive equipment before they can start creating audio content. So they spend weeks researching microphones (often on Reddit or YouTube!), buy gear they don't understand (and return to those places to get help setting up or buying more gear), and still end up sounding like they're recording in a bathroom.

The issue is usually and primarily the SPACE you're sitting in. A cheaper microphone is just fine.

In this episode, I explain how to use your bedroom closet for killing that amateur-sounding echo and the proximity technique that radio broadcasters have used for decades. Your setup is probably simpler than you think.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>Most people think they need expensive equipment before they can start creating audio content. So they spend weeks researching microphones (often on Reddit or YouTube!), buy gear they don't understand (and return to those places to get help setting up or buying more gear), and still end up sounding like they're recording in a bathroom.

The issue is usually and primarily the SPACE you're sitting in. A cheaper microphone is just fine.

In this episode, I explain how to use your bedroom closet for killing that amateur-sounding echo and the proximity technique that radio broadcasters have used for decades. Your setup is probably simpler than you think.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>e614fba4-1321-4d00-ba45-0639c805e2a8Tue, 20 Jan 2026 00:30:00 -070003:03falsefull221 - Why Reading Your Article Out Loud Sounds Bad1 - Why Reading Your Article Out Loud Sounds BadYou have articles sitting on your website. Hours of work, buried in your archives. Turning them into audio seems simple enough. Just hit record and read, right?

That approach sounds awful. I tried it.

Writing for the eye and writing for the ear require completely different structures. Sentences that look elegant on the page come out robotic when spoken. Or you stumble. Or you sound like you're reading (because you... are).

In this episode, I walk through the translation process that turns a written post into something you can actually perform. It takes about fifteen minutes per article and makes all the difference.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>You have articles sitting on your website. Hours of work, buried in your archives. Turning them into audio seems simple enough. Just hit record and read, right?

That approach sounds awful. I tried it.

Writing for the eye and writing for the ear require completely different structures. Sentences that look elegant on the page come out robotic when spoken. Or you stumble. Or you sound like you're reading (because you... are).

In this episode, I walk through the translation process that turns a written post into something you can actually perform. It takes about fifteen minutes per article and makes all the difference.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

]]>97b37745-cb87-4848-bb3f-059943132a8dTue, 20 Jan 2026 00:15:00 -070002:38falsefull11Trailer: The Credibility Minute, a new micro-podcastTrailer: The Credibility Minute, a new micro-podcastYou're an expert. You have clients. You're great at what you do. But when someone Googles you before the first call, what do they find?

The Credibility Minute is a micro podcast for consultants, coaches, and professional services providers who want to build authority online without becoming full-time content creators. Each episode delivers one focused idea in under two minutes, such as:

  1. How to show up on camera without feeling awkward.
  2. Why most content advice doesn't apply to your business.
  3. What actually builds trust with the people you want to reach.

Hosted by Jen deHaan of StereoForest Studio.

New episodes every weekday.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

75692360-f277-11f0-a1b4-ab9f1d2ad35f

a9e6a320-f316-11f0-9395-6f7dea72fa44

416369

]]>You're an expert. You have clients. You're great at what you do. But when someone Googles you before the first call, what do they find?

The Credibility Minute is a micro podcast for consultants, coaches, and professional services providers who want to build authority online without becoming full-time content creators. Each episode delivers one focused idea in under two minutes, such as:

  1. How to show up on camera without feeling awkward.
  2. Why most content advice doesn't apply to your business.
  3. What actually builds trust with the people you want to reach.

Hosted by Jen deHaan of StereoForest Studio.

New episodes every weekday.


About and Support

Written, edited, and hosted by Jen deHaan.

Website and Contact at https://stereoforest.com/minute

Get StereoForest’s newsletter for podcasting resources at https://stereoforest.com/newsletter

Produced by StereoForest https://stereoforest.com

About Jen at https://jendehaan.com


Support the Show

  1. Like this episode or show and want more? Support us with a one-time tip: https://StereoForest.com/tips
  2. We love our podcast host Capitvate.fm! Contact to ask me anything, anytime. You can support the shows by signing up with Captivate here: https://www.captivate.fm/signup?ref=yzjiytz
  3. We have our newsletters on Kit.com. We also have our tip form with them, and sell products on their platform. Easy, and they don't take a cut! Check Kit out and support the show using this: https://partners.kit.com/ijdkivtf8ndd
  4. Transcriptions by MacWhisper. I use and love the Pro version (subscription free!) - you can get it too using this link: https://gumroad.com/a/20303251/ivpqk
  5. Schedule posts? We use Metricool (reasonable for multiple accounts/brands/shows). Support us using our link: https://f.mtr.cool/VZBOZR
  6. Support the show and get creative templates and assets: https://share.uppbeat.io/p4od8inwhc2j

About Jen

Host: Jen deHaan is the founder of StereoForest. With a background of over 20 years in tech, education, & instructional design and 10 years in improv and performance, Jen brings systems and scientific approach to media production.

Jen's website: https://jendehaan.com

This podcast is a StereoForest production. Made and produced in British Columbia, Canada.

75692360-f277-11f0-a1b4-ab9f1d2ad35f

a9e6a320-f316-11f0-9395-6f7dea72fa44

416369

]]>5e4faf69-7183-4475-af6c-1fcd9f36e2b0Wed, 14 Jan 2026 03:00:00 -070001:25falsetrailer