Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

68. Why You Should Start Showing Up Like A Content Creator (Not A Realtor)

Tue, 14 Apr 2026 00:00:00 -0400

Ever wondered what actually happens inside a Modern Agent Social Club content call?

We've been wanting to share this with our podcast listeners for a while, so today, you're getting a real, unfiltered look at one of our monthly member workshops! There's a plant metaphor (because it wouldn’t be a Modern Agent call without a metaphor), a member who closed her biggest deal ever because she posted about D&D, and a behind-the-scenes look at something exciting we've been building for our members!!!

If you've ever thought about what it would feel like to have a community of agents in your corner every single month, this episode is your little taste of that before you take the plunge and join us!

The girls discuss:

♡ Why showing up like a content creator (not just a realtor) changes the game in your marketing

♡ How to customize done-for-you content

♡ Real member wins

♡ A sneak peek at the Spring Photo Challenge inside the membership

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♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub along with your mailing address so we can send you a free gift!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

67. The Slight Edge You Need for Your Spring Marketing

Tue, 07 Apr 2026 00:00:00 -0400

“Your social media is not your trophy room. It's your living room.”

Kayla said this in today’s episode, and we love it so much we might put it on a t-shirt! So many agents are posting listings, market updates, client testimonials, and guides like they're hanging plaques on a wall, and then wondering why no one's stopping to look.

The trophy room content checks the box. The living room content builds the relationship. And the relationship is what gets you the referral.

We're doing a this-or-that breakdown of 10 swaps you can make this spring to shift from billboard to conversation.

The girls discuss:

♡ Why drawing out your ideas on camera gets more attention than a polished graphic

♡ How to take your own photos (and why they'll always outperform stock images)

♡ The magic of just saying what you want to say

♡ How to promote your spring guide without it feeling like a billboard

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♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Book: The Slight Edge by Jeff Olson

♡ Book: Draw to Win by Dan Roam

♡ Tool: 750words.com

♡ Past Episode: “17. Basic Listing Posts? We Don't Know Her”

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

66. Elevating Your Content, Instagram Edits, and On-Brand Props

Tue, 31 Mar 2026 00:00:00 -0400

We hear it all the time: "I want to look professional, but I also want to show my personality."

And every single time, our answer is the same: you can absolutely do both!

In this episode, we're getting into the brand details that make your content look elevated and feel like you at the same time. We're talking fonts, colors, on-brand props, music, stories, reels…all of it.

Our whole point is that randomness is unprofessional. And when you start stacking these small, intentional choices on top of each other, something clicks. Your content starts to feel cohesive, and people start to recognize it. Instead of blending into generic real estate posts, you become the agent they remember.

The girls discuss:

♡ How to choose fonts, colors, and filters that make your content look cohesive and on-brand

♡ The psychology of color and how to pick one that actually feels like you

♡ Why on-brand props (even your Stanley) are doing more for your brand than you think

♡ Tips for posts, stories, and reels that are intentional and memorable

♡ How signature series and strategic content can turn casual scrollers into loyal followers

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: Brighten Made (Bri Summers)

♡ Instagram: Jessica Garvin

♡ Instagram: Savannah K Barry

♡ Instagram: Balanced with Britt

♡ Instagram: Shop Etta and East

♡ Instagram: Cheese Gal (Cortney LaCorte)

♡ Instagram: Bryann Buhl

♡ Podcast: Build with Leila Hormozi, Ep. 302 — "Courage Comes First, Confidence Comes Later"

♡ Article: Brighten Made — How to Choose Your Brand Color Palette

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

65. Ditch the Default and Get in the Right Rooms

Tue, 24 Mar 2026 00:00:00 -0400

Part 6 of the Wealthy Agent Upgrade series: We're wrapping up our mini series today with this powerful episode about letting go of the default and getting your environment right.

Because you could have the most creative content ideas, the cutest Canva graphics, and a perfectly consistent posting schedule… and still hear get very little engagement every time you post. Why? Because content without a personal brand just doesn't land.

This is the final episode of the Wealthy Agent Upgrades series, and we’re wrapping it up with the factor that ties everything together: getting yourself in the right room.

It's really hard to get different results if your environment doesn't change. When everyone around you is saying "just pay for the leads" or "don't bother with social media," it's nearly impossible to build the belief that showing up online could actually transform your business.

The right room changes that. It raises your standards and surrounds you with a community of agents whose wins and lessons help you skip ahead faster than you ever could on your own.

The girls discuss:

♡ Why your environment is either expanding you or making excuses for you

♡ Why community helps you learn faster, borrow confidence, and stop quitting too soon

♡ What it really means to raise your standards

♡ How to know if Modern Agent Social Club is (or isn't) the right fit for you

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Book: The Naked Mind by Annie Grace

♡ Podcast: Working Hard with Grace Beverley

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

Mini Episode: From Confused and Inconsistent to Clear, Confident, and Converting.

Fri, 20 Mar 2026 12:30:00 -0400

Sometimes we just need a small break from our normal routine just to breathe and sort out our thoughts and remember why we’re doing all of this work anyway, right?

That's what Camp Modern Agent is for. Consider camp your getaway where you can clear your mental fog and get crystal clear on the thing that's gonna change everything for you...your personal brand.

Camp kicks off Monday March 23. You can register for free today. Invite a friend and we will see you at Camp!

www.modernagentsocialclub.com/camp

Subscribe to this show to stay up to date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

Download our free guide, Personal Brand by Friday, here!

@modernagentmarketinggirls

@modernagentsocialclub

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

64. Could this be the Missing Ingredient in your Marketing?

Tue, 17 Mar 2026 00:00:00 -0400

PART 5 of the Wealthy Agent Upgrade Series 💸 Has your Instagram feed been feeling a little dull lately? Do you feel like every time you want to post on Stories, you’re forcing it? Like you genuinely can’t think of anything interesting to say?

No, it’s not that you suck at marketing. The culprit is probably that your life has gotten same-y, and we need to shake things up! We’re talking about the part of personal branding that so often gets overlooked: intentionally living a life worth sharing.

The most magnetic agents are the ones who bring pizzas on closing day, host supper clubs, try watercolor on a Saturday morning, and let all of it spill into their content in a way that's 100% uncopyable. They’re not necessarily the ones with the most perfectly polished and curated feeds.

This episode will make you slam your laptop shut and go do something fun.

The girls discuss:

♡ Why "busy" is not a personality or a brand

♡ How adding fun to your everyday life makes your content uncopyable

♡ The novelty effect of time and why new experiences make life feel richer

♡ Use micro-moments, rituals, and fun to become the agent people can't stop talking about

♡ Why play is not a waste of time (we promise!)

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Book: Create Anyway: The Joy of Pursuing Creativity in the Margins of Motherhood by Ashlee Gadd

♡ Instagram: @siececampbell

♡ Instagram: @rosemary_beachrealty

♡ Reel: The “crud” sandwich

♡ Instagram: @jlgarvin

♡ Past episode: 62. What Wealthy Real Estate Agents Do Every Single Day (the episode about the Modern Agent protocol)

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

63. Your Most Profitable Business Strategy

Tue, 10 Mar 2026 00:00:00 -0400

There's a version of you who wakes up knowing exactly where her next client is coming from. She's not refreshing Zillow leads or cold calling. She's not endlessly wondering if her content is working or not. She's just showing up consistently and confidently, in a way that makes people think of her the second real estate comes up in any conversation.

That version of you isn't that far away. But you have to start acting like her before you feel like her. That's what this episode is all about! In part four of the Wealthy Agent Upgrades series, we’re discussing what it means to invest in yourself as an agent.

This is the mindset adopted by agents who build lasting, referral-driven businesses — they aren't doing anything more magical than deciding to step into the identity of the next-level version of themselves.

The girls discuss:

♡ Why "that's expensive" is a dream killer

♡ The difference between investing in something and just checking a box

♡ How the broke mentality silently sabotages your client experience and your referrals

♡ Why your personal brand is the ultimate wealthy agent investment

♡ How to step into the identity of your next-level self before you feel ready

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

62. What Wealthy Real Estate Agents Do Every Single Day

Tue, 03 Mar 2026 00:00:00 -0400

What if the secret to more clients, more referrals, and a business you're actually obsessed with started with… getting dressed?

This is Part 3 of the Wealthy Agent Upgrade series. Today’s topic: the Modern Agent Daily Protocol, five non-negotiables that, when done consistently, will transform your content and who you become as an agent. It covers all the bases: mindset, movement, momentum, and yes, putting on an actual outfit!

The girls discuss:

♡ The CEO walk and how movement unlocks sharper thinking, better conversations, and content ideas

♡ Stack wealthy mindset moments into your daily routine without adding hours to your day

♡ Sparking conversations is the fastest path to referrals

♡ Documenting your real life beats creating content from scratch every time

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Kayla’s walking pad

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

61. Upgrade Your Beliefs to Upgrade Your Income

Wed, 25 Feb 2026 05:00:00 -0400

Part 2 of our Series, The Wealthy Agent Upgrade, is here!

The market's too hard. I’m not interesting enough. I’m awkward on camera. I don't have the right equipment. Everyone I know already has an agent.

We've heard alllllll these excuses, and in this episode, we’re tackling them together.

So grab your favorite beverage and tune in for the reframes you need to start thinking and operating like the WEALTHY go-to agent you're meant to be...and yes, we go into what “wealthy” truly means and how you get to define it.

The girls discuss:

♡ The herd mentality in real estate and why "questioning the default" is your biggest competitive advantage

♡ The modern agent reframes to replace your limiting beliefs

♡ Parkinson's Law and how it applies to content creation

♡ Chelsea’s new morning pages strategy

♡ Why your normal, everyday life is exactly what makes you memorable (rather than a picture-perfect Instagram aesthetic or WORSE… AI content)

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Part 1 of this series: 60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business

♡ Book: Peak Performance by Brad Stulberg and Steve Magness

♡ Past Episode: 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content

♡ IG Post: “The problem isn’t AI” by @amusedesignstudio

♡ Book: The Naked Mind by Annie Grace

♡ Book: The Artist’s Way by Julia Cameron

♡ Book: Atomic Habits by James Clear

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business

Tue, 17 Feb 2026 06:00:00 -0400

You're posting twice a day. You're at every networking event. You bought three different templates this month. You're following five different marketing gurus. And somehow...you're still not getting the results you want.

In this first episode of The Wealthy Agent Upgrade series, Chelsea and Kayla are calling out the one thing draining your time, your energy, and your bank account faster than any business expense ever could: distraction.

Do you feel like you're working your tail off but not getting anywhere? You’re probably distracted. Let’s talk about how to refocus and get you well on your way to becoming a wealthy real estate agent.

The girls discuss:

♡ How to stop self-sabotaging with "shoulds" and "maybes"

♡ How to define what "wealth" actually means for your business

♡ Why wealthy agents think in years, not weeks

♡ Why posting twice a day still isn't getting you conversions

♡ What to eliminate right now if you want different results in 12 months

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR FREEBIE, PERSONAL BRAND BY FRIDAY!

CLICK HERE to join Modern Agent Social Club and turn your Instagram into your biggest referral source in just 18 minutes a day!

LEAVE A 5 STAR REVIEW and share something you love about our podcast in Apple Podcasts and screenshot and send your review to support@modernagentsocialclub.com along with your mailing address so we can send you a free gift!

—

Mentioned in this episode:

♡ Brick (to reduce screen time)

♡ Book: The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest

♡ Book: *10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less* by Dan Sullivan & Dr. Benjamin Hardy

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

59. Luxury Real Estate Branding That Feels Personal With BryAnn Buhl

Tue, 10 Feb 2026 06:00:00 -0400

Chocolate brown everything. A corner workspace that shows up in every post. Wine meetings with clients who already feel like friends. BryAnn Buhl didn't stumble into a cohesive brand, she built it on purpose, and it's been the difference between surviving and thriving in real estate.

BryAnn is a luxury real estate expert across Central California and the Coast who's turned authentic storytelling and intentional social media into one of the most engaged real estate audiences in her market. She’s mastered the art of luxury branding without losing the relatable, approachable vibe that makes people want to work with her.

BryAnn's sharing how she's evolved her brand over the years, why she'll never let someone else post for her, and what it really takes to attract your dream clients through social media.

The girls discuss:

♡ Why social media beats cold calling for building authentic client relationships

♡ How to create a cohesive brand without overthinking it

♡ The difference between luxury branding and being relatable (and why you need both)

♡ BryAnn's content batching strategy with UGC-style shoots

♡ How to share your personal life without oversharing

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Where to find BryAnn:

♡ Follow her on Instagram @bryannbuhlrealtor

♡ Join her newsletter

♡ Check out her Substack

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: @mollykiddstudio

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

58. My 30 Day Instagram Experiment And The Biggest Takeaways

Tue, 03 Feb 2026 06:00:00 -0400

Chelsea actually did a 30 (ok, 27) day Instagram Stories experiment and is sharing her findings in today’s episode! We’re talking about what worked and what didn’t and what this means for you as a real estate agent.

Plus, the importance of showing up imperfectly but consistently and how that creates more connections, conversations, and trust than any perfectly curated post ever could.

The girls discuss:

♡ Why the gap between idea and execution is killing your authenticity

♡ How to stop filtering yourself and start showing up as a real human

♡ Why you need hobbies

♡ What to actually put in your stories (and how to make it feel easy!)

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ IG Post: Brock Johnson post about why people unfollow on Instagram

♡ Article: “12 Social Hobbies to Try if You Want to Make New Friends” by The Everygirl

♡ Instagram: @btlcopy

♡ Instagram: @haleyreidtay

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

57. I’m Doing All the Things But Still No Conversions…Help!

Tue, 27 Jan 2026 06:00:00 -0400

“I'm doing all the things, posting consistently, showing up in stories... so why am I still not getting clients?”

We hear this all the time, so let’s talk about it with zero sugarcoating. The truth is, you're not actually doing all the things. You're doing some of the things, and there’s always room to improve your strategy.

This episode is fiery...we’re talking about distraction and what it’s costing you, how to look at your results as data instead of a personal attack, and why life meets you at the level of your audacity. We’re in Camp Modern Agent Mode, so this episode is basically one giant mic drop.

The girls discuss:

♡ Why conversations matter more than views, likes, or followers

♡ The difference between marketing on social media vs. seriously marketing on social media

♡ How to use your stories to build real connections

♡ Why taking things personally is keeping you stuck, and how to look at it as data instead

♡ The one thing costing you more than anything else in your business

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Last week’s episode: 56. Do I Really Need a Personal Brand as a Real Estate Agent?

♡ Book: Atomic Habits by James Clear

♡ Book: Idea Makers: 15 Fearless Female Entrepreneurs by Lowey Bundy Sichol

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

56. Do I Really Need a Personal Brand as a Real Estate Agent?

Tue, 20 Jan 2026 06:00:00 -0400

Look, we're not saying you absolutely NEED a personal brand to sell real estate. You could still door knock, cold call, and send postcards like it's 1970. But if you want clients who feel like friends, a business that works around your life, and people reaching out because they trust you before you ever hop on a call… well, that might be a different story.

In today’s episode, we’re breaking down what a personal brand even is and why it matters more than ever in the AI era.

The girls discuss:

♡ Why you don't technically need a personal brand (but what it'll cost you not to have one)

♡ What Disney's pixie dusting teaches us about building a brand people want to be part of

♡ What makes content feel human vs. robotic

♡ The magic Venn diagram of your content

♡ How to pass the wine test

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ IG post: Adam Mosseri post about AI and the future of Instagram

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

55. Our 2026 Instagram Marketing Predictions (Part 2!)

Tue, 13 Jan 2026 06:00:00 -0400

Your Magical Marketers era starts now. (Yes, we're trying out names for you, our beloved listeners. No, we haven't nailed it yet, but we ARE nailing the marketing advice we’re offering in this episode!)

We're digging even deeper into our 2026 marketing predictions with specific, actionable steps you can take if you want to get ahead and kick off the new year with your best marketing yet. From lifestyle marketing that inspires homeownership to ditching dupe photos for real moments only you can capture, this one's all about taking messy action.

Set your timer, pick ONE thing, and just go for it!

The girls discuss:

♡ Why consistency beats constant reinvention

♡ Creating episodic and journey-style content that builds bingeability

♡ Lifestyle marketing that paints the picture of homeownership without the staging

♡ Ditching dupe photos for content only YOU can create

♡ Using AI to enhance your work, not replace your voice

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram accounts: @elliesuebarrows, @vixmeldrew, @jlgarvin, @sideofstef, @jordanleedooley, @lakiiisha_, @lilswalty, @katie__buck

♡ Past episode: “16. The Content Formula That Changes Everything”

♡ Podcast episode: “How to Build Your AI Dream Team (Without Losing the Human Touch)” from The Goal Digger Podcast

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

54. Our 2026 Instagram Marketing Predictions

Tue, 06 Jan 2026 06:00:00 -0400

Some of these predictions might surprise you, others might validate what you've been feeling, but all of them will help you show up better in 2026.

Chelsea and Kayla share their marketing predictions for real estate agents this year: why social media is now interest media, the rise of episodic content, why Dupe photos might not be cutting it anymore, and soooo many more, they might need a part 2! 👀

The girls discuss:

♡ Why your content needs an angle

♡ The power of episodic and journey-style content

♡ Why ChatGPT-coded captions are losing their magic

♡ How to make your listing content more agent-centric

♡ The evolution of photo dumps and graphics

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: @elliesuebarrows

♡ Reel: Be cringe, post the b-roll…

♡ Instagram: @adventuresintealestate

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

53. Let’s Plan Your 2025 Sequel

Tue, 30 Dec 2025 06:00:00 -0400

The girls did A LOT this year. And not in a "humble-brag" kind of way, more like "here's what they learned the hard way so you don't have to" kind of way.

Chelsea and Kayla are covering everything that went into building Modern Agent Social Club this year — launching the podcast, completely rebuilding their website (twice), hiring new team members, running ads, and hosting Camp Modern Agent.

But more importantly, they're breaking down what all of this means for YOU.

The girls discuss:

♡ Why consistency beats perfection every single time (and how the podcast proved it)

♡ The danger of copying your competitors

♡ How to know when it's time to outsource

♡ What "data" actually means for real estate agents

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ IG Post: How to actually study your competitors…

♡ Past episode: 21. Raise your Standards and Grow

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Our top-performing episodes:

♡ 39. Everything We Did When the Market Shifted (and what you can do, too)

♡ 16. The Content Formula That Changes Everything

♡ 4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content

♡ 17. Basic Listing Posts? We Don't Know Her

♡ 24. Turn Instagram Into a Referral Magnet This Summer

♡ 6. Your Life is Not Aesthetic but You Want Your Brand to Be

♡ 15. Trends We’re Over, Content We’re Loving, and Why Your Vibe Attracts Your Clients

♡ 26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold

♡ 18. Freebies that Work, Theming Your Days, and Content that Feels Like You

♡ 22. Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

52. Our Favorite Things of 2025 (ChatGPT, Taylor Swift, Content Hacks)

Tue, 23 Dec 2025 06:00:00 -0400

Chelsea and Kayla are doing their own version of the "favorite things" trend.

They're covering the Canada Goose jacket Chelsea finally splurged on, the cozy duvet that transformed Kayla's sleep, the color analysis hack that's changing how they show up on camera, and a ton of books, shows, content hacks… All things that made 2025 an amazing year (despite being one of their busiest yet).

And naturally, they're connecting it all back to marketing.

If you've been feeling guilty about investing in yourself, listen to this episode!

The girls discuss:

♡ Their favorite books, shows, and tools of 2025

♡ Content creation hacks that save time

♡ Why investing in yourself IS investing in your business

♡ The all-or-nothing mentality they finally kicked to the curb

♡ How to use ChatGPT strategically

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Chelsea’s favorite books of the year: Broken Country by Clare Leslie Hall, Sandwich and Wreck by Catherine Newman, The Academy by Elin Hilderbrand

♡ Kayla’s favorite books of the year: Wonder by R.J. Palacio, 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy, To Hell with the Hustle by Jefferson Bethke

♡ Chelsea’s favorite shows of the year: Southern Charm, Ripple

♡ Kayla’s favorite shows of the year: Taylor Swift End of an Era

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Personal Brand by Friday

51. Holiday Marketing Survival Kit

Tue, 16 Dec 2025 06:00:00 -0400

You know that feeling when you're scrolling through Instagram at 11 PM and suddenly you're convinced you need to bake homemade gingerbread, host a perfect holiday party, AND post five times a day?

Chelsea and Kayla reflect on how overstimulated we all are right now, and why your marketing doesn't need to contribute to that. They're breaking down a stupid simple 5-4-3-2-1 plan that keeps you visible without making you feel like you're missing out on all the magic of the season with your family.

This episode is your reminder to post the right things (instead of just more things) and enjoy your December!

The girls discuss:

♡ Why over-consumption is killing your content

♡ Your 5-4-3-2-1 holiday marketing action plan

♡ Why your b-roll needs more twinkle lights

♡ Three reel frameworks to make "trying one new thing" fun

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Podcast Episode: “How to Hack Your Brain To Feel Less Addicted to Your Phone” (You'll Never Doomscroll Again After this Episode) from the Everygirl Podcast

♡ IG Post: “Offline is the new luxury” by Pretty Little Marketer

This episode was edited by Adrienne Cruz.

50. She's Closing 5 Deals From Instagram This Month — Here's How She Did It with Melissa Sanregret

Tue, 09 Dec 2025 06:00:00 -0400

On this special edition of Modern Agent Marketing Girls, Kayla sits down with Melissa Sanregret, the agent everyone loves to follow, to talk about building a business that attracts leads directly from Instagram. From viral pickle costume content to local guides that grew her following from 2,500 to over 5,000, Melissa's sharing exactly how she went from hiding her real estate career on social media to becoming the go-to local expert in Calgary.

You'll hear about the mindset shifts, the content strategies, and the one permission slip every agent needs to hear: done is better than perfect!

Topics:

♡ How to stop overthinking your content and just start showing up

♡ The local guide strategy that brought in 100+ email signups in one week

♡ Why your "behind the scenes" content matters more than polished posts

♡ How to create scroll-stopping content without hiring a professional

♡ The power of building real community with other agents

—

Melissas’s Links:

♡ Instagram: @melissasanregret

♡ Check out her website

♡ Tune in to her podcast, The ADHD Agent

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ IG Post: The Life of a Real Estate Girl

This episode was edited by Adrienne Cruz.

49. The Modern Agent's Guide to Facebook Marketing

Tue, 02 Dec 2025 06:00:00 -0400

Posting your real estate graphics on Facebook is like bringing business cards to church, technically allowed, but also... why???

In this episode, Chelsea and Kayla are showing you exactly how to use Facebook to market your real estate business in a way that makes sense for the platform.

Your Facebook personal page isn't a lead generation machine. It's not designed for you to go viral or reach thousands of strangers. It's your digital neighborhood gathering, the place where your high school bestie, your former coworkers, and your kids' friends' parents all hang out together. These people already know you, already like you, and probably already know you sell real estate.

So you don't need to convince them!

The girls discuss:

♡ Why you should definitely link your Instagram stories to Facebook

♡ How to share listings in a way that feels organic and personal, not salesy

♡ Facebook groups done right: building community instead of fishing for leads

♡ The easiest weekly Facebook strategy that only takes a couple of minutes

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

This episode was edited by Adrienne Cruz.

48. Hosting the Holidays AND Your Instagram

Tue, 25 Nov 2025 06:00:00 -0400

Turkey, traditions, and tablescapes… but, of course, we’re making it about your Instagram strategy!

In this episode, Chelsea and Kayla are getting cozy with their favorite Thanksgiving traditions and turning them into marketing insights, breaking down how the way you gather around the table IRL mirrors how you should be showing up online.

The girls discuss:

♡ Why your Instagram is like hosting Thanksgiving dinner

♡ The signature dish strategy

♡ Tablescapes, tone, and creating a brand people want to gather around

♡ How to show up for your local community (online and off)

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

This episode was edited by Adrienne Cruz.

BONUS: We have a surprise for you!

Mon, 24 Nov 2025 05:00:00 -0400

SURPRISE! Chelsea and Kayla put together a BONUS EPISODE for you because THIS WEEK ONLY there is a very special offer for our listeners. CLICK HERE to join Modern Agent Social Club this week with our limited time offer! Offer ends 11/30.

—

The girls discuss:

♡ How Instagram has become interest media and how that informs your holiday content strategy

♡ How to create series-style content that feels effortless and fun

♡ The power of signature lead magnets that only you can make

♡ Easy ways to romanticize your season

♡ Local content ideas that get shared by everyone in your community

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

47. The Holiday Content Ideas Agents Have Been Begging For

Tue, 18 Nov 2025 06:00:00 -0400

Remember when holiday marketing meant slapping some snowflakes on your listing graphics and calling it festive? Yeah, we're not doing that anymore.

In this episode, Chelsea and Kayla are sharing ideas for how you can show up during the holidays without decking the halls of your Instagram grid. They're getting into the fun stuff, like how your yellow toaster moment can become content gold (is that just Kayla?), why supporting local businesses is your secret weapon this season, and how to create lead magnets that people actually want.

The girls discuss:

♡ How Instagram has become interest media and how that informs your holiday content strategy

♡ How to create series-style content that feels effortless and fun

♡ The power of signature lead magnets that only you can make

♡ Easy ways to romanticize your season

♡ Local content ideas that get shared by everyone in your community

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: Jessica Garvin

♡ Reel: Notice the little moments…

♡ Book: I Just Wish I Had a Bigger Kitchen: And Other Lies I Think Will Make Me Happy by Kate Strickler

This episode was edited by Adrienne Cruz.

46. Your Personal Brand Starter Pack

Tue, 11 Nov 2025 06:00:00 -0400

You know your personal brand matters. You've heard it a million times! But when it's time to actually post something, you freeze up thinking, "Wait... what even is my brand?"

In this episode, Chelsea and Kayla discuss the mindset shifts that have to happen before your content can flow naturally. You'll learn how to build a personal brand that's actually sustainable, why your on-brand beverage matters more than you think, and how to create content that invites people into a conversation instead of pushing them toward a transaction.

The girls discuss:

♡ Why leading with real estate alone is actually alienating your audience

♡ How to use your brand menu to create multiple connection points with people

♡ The difference between being pushy and actually being good at selling

♡ Why modern agents build root systems, not just pretty branches

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Book: Be Good to Your Body: Getting Back to God's Design in a World of Wellness Trends, Quick Fixes, and Conflicting Health Advice by Jordan Lee Dooley

♡ Join the waitlist for the next round of Camp Modern Agent!

This episode was edited by Adrienne Cruz.

45. The Questions You've Been Dying to Ask And the Answers That Could Simplify Everything for You

Tue, 04 Nov 2025 06:00:00 -0400

Between "How often should I post?" and "Why isn't anyone engaging with my content?" lie about a thousand other questions that keep agents stuck.

In this episode, Chelsea and Kayla are tackling your most-asked marketing questions in rapid-fire style. You'll walk away with clarity on what actually matters in your marketing, permission to stop overthinking the small stuff, and a game plan for showing up confidently (even when you're not sure what to post next).

The girls discuss:

♡ Why consistency is about more than just posting frequency

♡ What to do when you're posting but getting zero engagement

♡ How to email your list without feeling annoying

♡ The real purpose of your Instagram feed vs. your stories

♡ What to share when you have literally no clients right now

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: Jessica Garvin

♡ Instagram: Jenna Kutcher

♡ Past episode: 4. Listen To This If You Think Your Life is Too Boring to be Instagram Content

♡ Past episode: 8. Are your Instagram Stories Connecting You With Future Clients

♡ Past episode: 32. What to Post When You Have No Clients

This episode was edited by Adrienne Cruz.

44. You Say You’re Scared of Video…but What About Being Overlooked?

Tue, 28 Oct 2025 06:00:00 -0400

You know what's scarier than showing your face on camera? Spending the next five years wishing you had!

In this episode, Chelsea and Kayla are talking about the thing that keeps SO many agents stuck: the fear of getting on video. They're breaking down the excuses that keep you hiding behind graphics and carousels, what to do when you hate how you sound or look on camera, and how to reframe what you're really afraid of.

If your sphere feels stagnant and you're wondering why the referrals aren't rolling in, this might be your sign to start showing up differently.

The life you want is on the other side of hitting record.

The girls discuss:

♡ Why getting on video is actually the least scary thing you could do for your business

♡ The reason your sphere feels stagnant (and how showing up on camera can change that)

♡ The difference between needing thousands of followers and having a handful of super fans who can't stop talking about you

♡ What happens when you finally decide your legacy matters more than your insecurities

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Book: The Go-Giver by Bob Burg & John David Mann

♡ Past episode: 42. This Marketing Tool is Free but Can Cost You Everything

♡ Past episode: 43. Repeatable Content That Will Make People * Click Follow *

This episode was edited by Adrienne Cruz.

43. Repeatable Content That Will Make People Click Follow

Tue, 21 Oct 2025 06:00:00 -0400

If someone asked your followers why they should follow you, could they easily answer in one sentence?

In this episode, Chelsea and Kayla are breaking down the secret to getting people to remember and talk about your account: signature content. You'll learn why posting less but better is the move and how to pick your "thing" without overthinking it. Plus, the girls share real examples (and some hilarious TV character examples) to help you find your own signature style.

The girls discuss:

♡ How familiarity (not being the best at something) builds trust

♡ The three-part framework for creating repeatable content people actually remember

♡ Real examples from accounts they love (and what makes them so bingeable)

♡ How to stop overthinking what to post and start showing up with consistency

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best marketing destination for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: Siece Campbell

♡ Instagram: Jenna Lu

♡ Instagram: Cheese Gal

♡ Instagram: Susi Vidal

♡ Instagram: Lindsay Stewart Dot Com

♡ Instagram: Lils Waltie

♡ Instagram: Feel Well by Anna

♡ Past episode: 37. Mini Personal Brand Quiz That Makes Staying Top of Mind Easy

This episode was edited by Adrienne Cruz.

42. This Marketing Tool is Free But Can Cost You Everything

Tue, 14 Oct 2025 06:00:00 -0400

Pop quiz! When someone asks "How's the market?" do you launch into interest rates and inventory stats, or do you paint a picture of what's actually possible for them right now? Your answer to that question is either filling your pipeline or killing it, and we're breaking down exactly why.

In this episode, Chelsea and Kayla discuss the most underrated (and completely free) marketing tool you have: your words. Because the way you talk about your business, the market, and real estate in general is literally shaping whether people want to work with you or run in the opposite direction.

The girls discuss:

♡ Why "the market's really hard right now" is costing you clients

♡ How to speak your ideal client's language (not real estate robot)

♡ The sticky words that make people remember you

♡ Permission slip marketing vs. guilt-trip content

♡ Five simple word shifts that transform your marketing

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Book: Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue by Rory and AJ Vaden

♡ Instagram: @btlcopy

♡ Podcast: Giggly Squad

This episode was edited by Adrienne Cruz.

41. Fall Content We’re Loving Right Now

Tue, 07 Oct 2025 06:00:00 -0400

Time to grab your favorite sweater, light a pumpkin candle, and lean into the coziest content season of the year!

In this episode, Chelsea and Kayla are breaking down how to warm up your content for fall without overhauling your entire brand or spending hours creating seasonal graphics. They're sharing bite-sized ways to make your account feel like the comfort creator everyone wants to hang out with this season.

The girls discuss:

♡ Why fall content is about feelings, not themes

♡ How to repurpose the same reel with seasonal tweaks

♡ Simple B-roll tips that make your content feel cozy

♡ How to create a fall guide people want to download

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: Jessica Garvin

♡ Instagram: Balanced with Britt

♡ Reel: POV: It’s Sunday afternoon…

♡ Join the Camp Modern Agent Challenge

40. Quarter 4 Motivation

Tue, 30 Sep 2025 06:00:00 -0400

Quarter four is just around the corner, and Chelsea and Kayla are here for every second of that back-to-school energy that makes you want to get your life together and finally stand out in your market.

In this episode, the girls break down how to channel that "fresh start" feeling into the most focused 90 days of your year. You'll learn how to identify your 20% that's creating 80% of your results, why diluted focus equals diluted results, and how to become the agent people can describe in one sentence.

Because when someone says, "follow Chelsea, she always posts about..." that's when you know you've made it.

The girls discuss:

♡ Why quarter four is the entrepreneur's new year and how to use it

♡ The identity shift that transforms your business approach

♡ What to eliminate (sorry pop bys) and what to go all in on

♡ The big announcement: Camp Modern Agent is coming this fall!!!

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Book: You2: A High Velocity Formula for Multiplying Your Personal Effectiveness in Quantum Leaps

♡ Book: 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

♡ Instagram: Coming Up Roses

♡ Camp Modern Agent

This episode was edited by Adrienne Cruz.

39. Everything We Did When the Market Shifted (and what you can do, too)

Tue, 23 Sep 2025 06:00:00 -0400

Remember when everyone said 2024 was going to be "the year to lay low" in real estate? Well, Chelsea and Kayla said “hold our pink drinks” and did the exact opposite.

In this episode, the girls are revealing everything they did when the real estate market hit a rough patch. From budget cuts to launching a podcast in record time, they're sharing the moves that transformed their business in less than a year.

This is your playbook for what to do when your own business feels stagnant.

The girls discuss:

♡ The $800/month expense they ditched and what they did with the money

♡ The power of pink and why stepping into who you are beats trying to look "professional"

♡ How to move fast without overthinking

♡ Why your face and voice need to be front and center in your marketing strategy

♡ Funnels that works in the background while you're living your life

♡ When to outsource vs. when to DIY

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Link: Flodesk

♡ Link: Tonic Site Shop

♡ IG Post: From 0 to 200k followers

This episode was edited by Adrienne Cruz.

38. Instagram Folders, On Brand Albums, and Content Organization for Agents

Tue, 16 Sep 2025 06:00:00 -0400

When was the last time you consulted your Instagram folders for content ideas? Or deleted photos from your camera roll?

In today’s episode, Chelsea and Kayla are talking all things content organization: from organizing your Canva to creating an on-brand photo album that doesn't get buried under 47 videos of your kids making "movies.” They're sharing the exact steps you need to organize your content creation process.

Plus, they're revealing the modern agent luxury marketing platform they've been working on since December!

The girls discuss:

♡ Why you don't need to create content like a full-time influencer

♡ How to organize Instagram folders that you'll actually use

♡ The monthly B-roll strategy that keeps your content bank full

♡ The new Modern Agent platform that removes all the "brakes" from your marketing

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ App: Cleanup - Phone Storage Cleaner

♡ Past Episode: “34. Stop Waiting for “Someday” and Start Investing in Yourself Today”

This episode was edited by Adrienne Cruz.

37. Mini Personal Brand Quiz that makes Staying Top of Mind Easy

Tue, 09 Sep 2025 06:00:00 -0400

Mid-episode, Chelsea and Kayla get the most exciting news ever and the best interruption in the history of podcasts!!!

And after composing themselves, they break down how to uncover the personal brand you already have through their signature "brand menu quiz.”

From figuring out what your best friend would say about you to identifying your little luxuries and rom-com moments, they're giving you the roadmap to stop hiding behind trends and start showing up authentically.

The girls discuss:

♡ Why your brand already exists in your real-life obsessions

♡ The 5-question brand menu quiz

♡ Why people follow accounts that feel like comfort

♡ How to turn everyday moments into unforgettable (and better yet, uncopyable) content

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: Olivia Noceda

♡ Past Episode: “16. The Content Formula That Changes Everything”

♡ Book: Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue

♡ Instagram: Tori Sprankel

♡ Instagram: Mallory Ervin

♡ Instagram: Balanced with Britt

♡ Instagram: Savannah K. Barry

This episode was edited by Adrienne Cruz.

36. Instagram Content for Agents the Lazy Genius Way

Tue, 02 Sep 2025 06:00:00 -0400

Your time is precious, your energy is expensive, and if you're spending either on things that don't move the needle in your real estate business, it's time to stop.

Kayla's flying solo today (Chelsea's busy putting the finishing touches on our brand-new members website!) and breaking down The Lazy Genius Way by Kendra Adachi — 13 principles that will completely transform how you approach your real estate marketing.

If you're constantly reinventing the wheel, drowning in your to-do list, or beating yourself up for not being "consistent enough," this episode is your roadmap to working smarter.

Kayla discusses:

♡ Why "decide once" will revolutionize your content creation process

♡ How to start small and actually stick with your marketing goals

♡ The magic question that makes everything easier later

♡ Why you need to honor your season

♡ How to essentialize your marketing and cut out what’s not working

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Podcast: The Lazy Genius Podcast

♡ Book: The Lazy Genius Way: Embrace What Matters, Ditch What Doesn't, and Get Stuff Done

♡ Past Episode: “16. The Content Formula That Changes Everything”

♡ Past Episode: “26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold”

♡ Past Episode: “14. 4x Your Results With This Strategy”

This episode was edited by Adrienne Cruz.

35. Overwhelmed by Marketing? This Monthly Checklist is Your New Best Friend

Tue, 26 Aug 2025 06:00:00 -0400

Your energy is a luxury item, and you're about to stop wasting it on random content that goes nowhere. (Yes, we're channeling our inner Taylor Swift here because that woman knows a thing or two about being intentional with her time!)

In this episode, Chelsea and Kayla are sharing the ultimate monthly checklist to help you get organized and see results from your marketing efforts. If you're tired of logging into Instagram and thinking "what should I post today?" or feeling like you're doing so much and gaining so little, you’re gonna want to click play on this episode immediately.

The girls discuss:

♡ The power of signature posts that make people recognize your content

♡ How to turn your camera roll into community currency with monthly photo drops

♡ The weekly story strategy that gets people sliding into your DMs

♡ Why sending 1-2 emails a month is non-negotiable

♡ How to find your marketing community and stop feeling like you're doing this alone

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: Karrie Locher (chill mom tips)

♡ Book: Malibu Rising

♡ Past Episode: “25. The Soundbite Strategy: Why Repetition Builds Your Brand”

♡ Instagram: Becca Tilley

♡ Post: The summer I…

♡ Instagram: Pretty on Fridays

This episode was edited by Adrienne Cruz.

34. Stop Waiting for "Someday" and Start Investing in Yourself Today

Tue, 19 Aug 2025 06:00:00 -0400

It doesn’t make sense to wait until you’re in shape to join a gym. In the same way, you can't expect a six-figure business with zero-dollar decisions.

We've all been there, scared to make big investments in our future, but every successful realtorpreneurs understands that money is a tool, not something to hoard until the "perfect" moment arrives.

In this episode, Chelsea and Kayla are breaking down the difference between treating real estate like a hobby versus running it like the business it actually is. From investing in your health and relationships to finally putting money behind your marketing, they're covering all the ways successful realtorpreneurs think differently about time, energy, and, yes, money.

The girls discuss:

♡ Why you need to start acting like your future self today (not next month)

♡ The non-negotiable investments every realtorpreneur should make

♡ How to audit your time and money to see where you're actually investing

♡ The mindset shift from "I can't afford it" to "I can't afford not to"

♡ Why money needs to flow like air to keep your business breathing

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Podcast Episode: “My Exact Weekly Schedule That’s Made Me 5x More Productive” from The Everygirl Podcast

♡ Book: The Weekenders Club: Redefine Your Weekend, Redirect Your Life: Crafting the Life You Desire, One Weekend at a Time by Emily Judice

This episode was edited by Adrienne Cruz.

33. How to Audit Your Real Estate Marketing And Finally Get the Results You Want

Tue, 12 Aug 2025 06:00:00 -0400

Ever feel like you're doing ALL the things with your marketing but still not seeing the results?

In this episode, Chelsea and Kayla are doing a deep dive into exactly how to audit your own marketing to find those sneaky gaps that might be holding you back. They're breaking down the most common missing pieces they see when agents DM them asking "what am I doing wrong?" and giving you the framework to finally start building that sustainable, referral-generating business you've been working toward.

The girls discuss:

♡ The #1 missing piece in most agents' marketing

♡ How to make your content feel conversational instead of promotional

♡ Why your stories are your secret weapon for building real relationships

♡ The face-to-camera challenge

♡ How to audit your time and money to focus on what matters

♡ Simple profile fixes that make you instantly more memorable and approachable

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Podcast: Giggly Squad

♡ Reel (sent by Ashley Voller): I wish Belly never turned pretty

♡ Reel: Conrad doing the dishes

♡ Reel: Wedding dresses for Belly

♡ Past Episode: “16. The Content Formula That Changes Everything”

♡ Reel: The pretty feed police

♡ Reel: Instead of doing this at mealtimes…

♡ Past Episode: “21. Raise your Standards and Grow your Business”

This episode was edited by Adrienne Cruz.

32. What to Post When You Have No Clients

Tue, 05 Aug 2025 06:00:00 -0400

Let's settle this once and for all: you don't need a client to create content. You need content to get clients.

In this episode, Chelsea and Kayla are breaking down why waiting for business to market your business is keeping you stuck, plus giving you a step-by-step game plan for turning your quiet season into your comeback story. (Plus, giving you about 3 months’ worth of content ideas, as usual!)

The girls discuss:

♡ Why the majority of your content shouldn't be your listings anyway

♡ How to use your own home and stories to create engaging real estate content

♡ What it means to document your process (even without a client to document)

♡ The mindset shift from "I need clients to post" to "I need to post to get clients"

♡ Specific content ideas you can start using TODAY

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ TV Show: The Summer I Turned Pretty

♡ Instagram: Copy Uncorked

♡ Past Episode: “16. The Content Formula That Changes Everything”

♡ Reel: Xanthe Appleyard’s empty apartment

♡ Freebie: The Ultimate Modern Agent B-roll List

♡ Past Episode: “21: Raise Your Standards and Grow Your Business”

♡ Past Episode: “17. Basic Listing Posts? We Don’t Know Her”

♡ Instagram: Jessica Garvin

This episode was edited by Adrienne Cruz.

31. If Marketing Your Biz were Easy, What Would it Look Like?

Tue, 29 Jul 2025 06:00:00 -0400

Between the boob sweat, brain fog, and "wait, what day is it?" summer chaos, marketing right now might feel like you're clawing your way to the finish line, but it doesn’t have to feel that way.

In this episode, Chelsea and Kayla are breaking down what "easy" really means when it comes to social media marketing during the summer. They're sharing the decide-once strategy that saves your brain for bigger decisions, why your camera roll is a content goldmine you're probably ignoring, and how to create a signature series that makes you the agent people can't stop talking about.

All without spending hours on CapCut or stressing about the perfect carousel, of course!

The girls discuss:

♡ Why "easy" marketing still requires effort (but the RIGHT kind of effort)

♡ The decide-once strategy that saves your brain calories for more important things

♡ How to stop chasing trends and start building trust instead

♡ Why your email list should do the heavy lifting

♡ How to use your camera roll from this summer to create content with ease

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Book: Wealthy and Well-Know by AJ Vaden and Rory Vaden

♡ Instagram: Cheese Gal

♡ Instagram: The Lazy Genius

♡ Freebie: Maha Copy Co - 250 Email Subject Lines

♡ Past Episode: “Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth”

This episode was edited by Adrienne Cruz.

30. Unlock Momentum in your Business with these 3 Questions

Tue, 22 Jul 2025 06:00:00 -0400

You're scrolling through Instagram at 10 PM, saving every real estate reel you see, thinking "I should post more content like this." Meanwhile, your camera roll is full of screenshots, your brain is full of everyone else's ideas, and your business feels like you're running on a hamster wheel that never stops.

What if we told you the problem isn't that you need more content ideas, more leads, or cheaper marketing tools? What if the real issue is that you're asking the wrong questions entirely?

In this episode, Chelsea and Kayla are discussing the three questions that keep agents stuck versus the game-changing questions that actually build momentum and position you as the go-to agent you want to become.

The girls discuss:

♡ The white tank top theory that will transform your marketing strategy

♡ How to get off the hamster wheel and build a business flywheel that works for you

♡ The difference between chasing clients and becoming the only agent people recommend

♡ Why asking "what does it cost?" keeps you stuck in scarcity mindset

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Reel: The white tank top

♡ Instagram: Mallory Ervin

♡ Instagram: Natalie Borton

♡ Video: How a potter’s wheel work

♡ Podcast Episode: “Why That Worked #27: Bombas” from Donald Miller’s Marketing Made Simple

♡ Podcast Episode: “21. Raise your Standards and Grow your Business” from Modern Agent Marketing Girls!

This episode was edited by Adrienne Cruz.

29. Listen if you Know You Need a Personal Brand but Want to be Professional

Tue, 15 Jul 2025 06:00:00 -0400

Your broker is wrong about what "professional" looks like in 2025.

While they're telling you to stick to market updates and just-sold posts, the agents who are thriving are the ones showing up with coffee in hand, kids in tow, and zero apologies for being human beings who happen to sell houses.

In this episode, Chelsea and Kayla are tackling a question that keeps coming up over and over: "How do I add personality to my brand without looking unprofessional?" They're breaking down exactly what personality means in marketing terms, why your "boring" small town actually has the best content potential, and how to handle pushback from brokers who think professional means playing it safe.

The girls discuss:

♡ The real definition of personality and why it has nothing to do with being funny or outgoing

♡ How to pass the "beer test" with your content

♡ Why posting every day can still make you completely forgettable

♡ How Taylor Swift’s and Wendy's social media strategies can teach real estate agents everything about building community

♡ The simple homework assignment that will transform your stories starting tomorrow

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Podcast: Giggly Squad (Chelsea’s favorite!)

♡ Reel: “Dinner For One” by Olivia Noceda

♡ Instagram: Sivan Ayla

♡ Instagram: Bryann Buhl Realtor

♡ Instagram: BTL Copy

♡ Podcast Episode: “Your Copy’s Too Safe” from The Amy Porterfield Show

♡ Podcast Episode: “The Content Formula That Changes Everything” from our podcast!

This episode was edited by Adrienne Cruz.

28. Go from “I Don’t Have a Brand” to “I Know EXACTLY What to Post” by the End of this Episode

Tue, 08 Jul 2025 06:00:00 -0400

You wake up at 4:45 AM, live in a house with brown cabinets instead of white subway tile, and feel like you have nothing "unique" to share on Instagram. Sound like a marketing nightmare? Actually, it's pure content gold, and we're about to prove it.

In this coaching call episode, Chelsea and Kayla sit down with longtime Modern Agent member Nikki Southard to tackle her juiciest questions about maximizing the membership, finding authenticity when you feel "too normal," and building a personal brand that connects with real people.

The girls discuss:

♡ How to use your Modern Agent membership without getting overwhelmed by all the content

♡ The perfect content cadence for getting started

♡ Why authenticity even means in the context of social media

♡ The 3-email delivery trick to boost deliverability

♡ How to turn your "normal" life into connection-building content

—

Nikki’s Links:

♡ Instagram: @nikki.southard

♡ Subscribe to her newsletter, The Front Porch

♡ Check out her freebies!

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: Krista Horton

♡ Instagram: Mallory Ervin

♡ Instagram: Samantha Sommelier

♡ Podcast Episode: “Your Life is Not Aesthetic but You Want Your Brand to Be” with Tori Sprankle

♡ Instagram: The Content Cove

This episode was edited by Adrienne Cruz.

27. Why Isn't my Content Turning Followers into Clients?

Tue, 01 Jul 2025 06:00:00 -0400

You and another agent post the exact same content on the exact same day. Yours gets 12 likes and zero DMs. Theirs gets 200 likes and three new clients.

Why???

Because one of you has built trust, and one of you is still chasing virality as a strategy.

In this episode, Chelsea and Kayla are diving deep into the one thing that makes or breaks your marketing success: TRUST. From why video is still non-negotiable to how to turn one client story into 20 pieces of scroll-stopping content, this episode is packed with practical strategies that'll help you build the kind of trust that turns followers into lifelong clients.

The girls discuss:

♡ Why some agents get amazing results while others get radio silence, even with similar content

♡ The "trust recession" and how consumer behavior has shifted

♡ How to show up as a thought leader in your content

♡ Why testimonial graphics might be doing more harm than good

♡ How your energy and confidence directly impact trust

♡ How to avoid tone-deaf marketing that pushes people away

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Facebook group mentioned by Kayla with all the funny animal stories

♡ The Secret Lives of Mormon Wives - the TV show that’s making Chelsea feel grateful for her friends

♡ Podcast episode from The Amy Porterfield Show with Jenna Kutcher

♡ Reel by Chelsea Peitz about how the Instagram algorithm has changed

♡ Client story Thread by Jereshia Hawk

♡ Carousel by Coming Up Roses about 9 of her clients

♡ Carousel by Coming Up Roses promoting her podcast episode with Xanthe Appleyard

♡ BTL Copy’s newsletter

This episode was edited by Adrienne Cruz.

26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold

Tue, 24 Jun 2025 06:00:00 -0400

Permission to bring your kids to work. Permission to use bright colors. Permission to never cold call again. Permission to build your business exactly how you want it.

Chelsea Harold is here to give you all the permission slips you need.

In this episode, we're sitting down with the agent everyone kept telling us we HAD to interview (seriously, like 35 of you said her name when we asked for your favorite agents to follow). Chelsea's been doing things her way for 10 years.

From building an 11,000-member Facebook community to having her kids in listing videos, Chelsea proves there's no one-size-fits-all approach to real estate success. She's sharing how she built a team that lets her spend more time at home, why she pays her agents 50% (yes, really), and how being of service turned into a thriving business.

The girls discuss:

♡ The real strategy behind Chelsea's Colorado Girl Gang and why she never mentions real estate in her 11K-member group

♡ Why Chelsea's colorful rebrand was worth every penny

♡ The $2 donation hack that keeps trolls out of Facebook groups

♡ The mindset shift from "realtor" to "entrepreneur" and why it changes everything

♡ How Chelsea’s team structure works

♡ Chelsea's favorite content hacks, from tagging cities to engaging with local business followers

—

Chelsea Harold’s Links:

♡ Instagram: @chelsea.harold

♡ Join her Facebook group Colorado Girl Gang and follow on Instagram

♡ Learn more about Chelsea

♡ Get her Denver and North Carolina Relocation Guides

♡ Download her freebie Future Homeowner Guide

♡ Follow @new2towndenver

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: Sivan Ayla

♡ Instagram: Blueprint Brand Studio

♡ Podcast: The Skinny Confidential Him & Her Podcast

This episode was edited by Adrienne Cruz.

25. The Soundbite Strategy: Why Repetition Builds Your Brand

Tue, 17 Jun 2025 06:00:00 -0400

We’ve all done it. Posted something we thought was genius and got total silence in response. No likes, DMs, new leads…. What gives? Well, if your marketing makes you the main character, your audience might not know what’s in it for them.

This week’s episode is inspired by the Modern Agent Social Club’s latest book club pick, Building a StoryBrand 2.0 by Donald Miller, and it’s a must-listen if you want to write content that truly connects. Chelsea and Kayla are breaking down the difference between being the hero vs. the guide in your content, how to clarify your message, and why the words you use matter more than any trend.

Plus, they’re sharing what this looks like in real life, with examples from agents and brands that are getting it right. You'll learn how to use words that resonate and make your audience feel like THEY’RE the main character. Because they are!

The girls discuss:

♡ Why making yourself the “hero” in your content doesn’t help your audience

♡ The 3 types of problems your clients have, and which one your content should focus on

♡ How to create repeatable, recognizable messaging (without sounding like a robot)

♡ How to use social media to build trust before your clients ever slide into your DMs

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Book: Building a StoryBrand 2.0 by Donald Miller

♡ Podcast Episode: “16. The Content Formula That Changes Everything”

♡ Instagram: Raising Little Talkers

♡ Instagram: Dietitian With Twins

♡ Instagram: The Balance Routine

This episode was edited by Adrienne Cruz.

24. Turn Instagram Into a Referral Magnet This Summer

Tue, 10 Jun 2025 06:00:00 -0400

Summer's here and your Instagram feed is about to get a major glow-up (the local kind)!

In this episode, Chelsea and Kayla are diving deep into local content that actually converts, shareable posts that get your whole town talking, and why getting obsessed with your local consumer is the secret sauce to growing your business this summer.

They're breaking down their "Summer I Turned Local" strategy that's helping their members grow their local following FAST, from the exact hooks that stop people mid-scroll to the simple documentation trick that turns your weekly coffee run into consistent content.

The girls discuss:

♡ Why being obsessed with your local consumer changes everything

♡ How to “rebrand” your offers for summer

♡ The content formula that gets locals sharing your posts with their friends

♡ Why getting specific attracts the right people (and repels the wrong ones)

♡ How to turn inside jokes with your community into content

♡ Why should pick one local spot to visit constantly over the summer

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Podcast episode: Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant (The Skinny Confidential)

♡ Book: The Strawberry Patch Pancake House

♡ Example of the type of shareable carousel post Kayla was talking about

This episode was edited by Adrienne Cruz.

23. No Aesthetic? No Problem. How to Build a Strong Brand Without Cute Graphics or Pinterest-Worthy Houses with Kaitlin Hannig

Tue, 03 Jun 2025 06:00:00 -0400

Ever wonder what would happen if someone just said "screw it" to all the real estate marketing rules and did something completely different? Well, Kaitlin Hannig did exactly that, and gained 100,000 followers by squatting in bathroom corners, roasting potential buyers, and proving that authenticity beats aesthetics every single time.

In this episode, Chelsea and Kayla sit down with Salt Lake City's most delightfully unhinged realtor who's become a viral sensation by doing everything the "experts" say not to do. What makes Kaitlin special isn't just her humor — it's her ability to turn her personality into a marketing superpower that actually converts.

If you've ever wanted to ditch the cookie-cutter content and actually connect with your people, this episode is your permission slip to get weird, get real, and get results.

The girls discuss:

♡ Why having "nothing to lose" is actually your biggest advantage as a new agent

♡ How to find your signature style without labeling yourself into a corner

♡ The three video formats that built a six-figure following

♡ Why "document, don't create" beats high-production content every time

♡ How to turn your weirdest personality traits into your biggest marketing assets

—

Kaitlin’s Links:

♡ Instagram: @realtorkaitlin

♡ Subscribe to her newsletter, Single Lake City

♡ Check out her website

♡ Watch Kaitlin’s favorite TV show

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

This episode was edited by Adrienne Cruz.

22. Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth

Tue, 27 May 2025 06:00:00 -0400

Between the baseball games, beach days, and “wait, what day is it?” moments — your marketing deserves a summer plan that doesn’t fall apart after week two.

In this episode, Chelsea and Kayla are breaking down how to stay visible (and sane) during the busiest, blurriest season of the year. They’re diving into what consistency looks like and how to keep showing up, even when your routine is out the window and your camera roll is 90% popsicles and pool floats.

You’ll learn how to strike a balance between savoring every moment and setting up systems that quietly work behind the scenes. Because when fall hits (and it will), you’ll be so glad you stayed in the game, without sacrificing any of that summer magic with your family and friends.

The girls discuss:

♡ What “consistency” means for agents in summer

♡ How to build a bare-minimum checklist that keeps your brand alive

♡ Why documenting beats designing

♡ The power of themed content days

♡ How to use local, seasonal content to stay top of mind and have fun

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Podcast: “Good Hang” by Amy Poehler

♡ Podcast: “The Lazy Genius Podcast” by Kendra Adachi

♡ Podcast: “Life’s a Tripp” by Ryan and Shannon Tripp

♡ Book: Atomic Habits by James Clear

♡ Chelsea’s “ask me anything” reel

♡ Podcast Episode: “Why That Worked #18: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed”

♡ Book: Essentialism: The Disciplined Pursuit of Less by Greg McKeown

♡ Book: Purple Cow by Seth Godin

This episode was edited by Adrienne Cruz.

21. Raise your Standards and Grow your Business

Tue, 20 May 2025 06:00:00 -0400

We’re not saying hoop earrings and flower delivery subscriptions will change your business… but we’re also not NOT saying that.

In this episode, Chelsea and Kayla are breaking down their personal “standards” as modern agents, the small but mighty habits that make a big impact. From making your bed and walking outside to showing up local and romanticizing your life like it’s a Nancy Meyers movie, this one’s a love letter to modern agents who want more from their work and their everyday.

The girls discuss:

♡ Why romanticizing your everyday life makes you a better agent

♡ How to use movement, habits, and routines to boost energy and creativity

♡ Why showing up local is non-negotiable (no excuses!)

♡ The mindset shift that helps you define your own version of success

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Instagram: The Salesgirls

♡ Podcast episode: “Every Walk is an Opportunity to Grow the Brain | Annabel Abbs, 52 Ways to Walk” by the 1,000 Hours Outside Podcast

♡ Donald Miller’s podcast: Why That Worked

♡ Podcast episode: Skinny Confidential

♡ Book: Make Your Bed: Little Things That Can Change Your Life...And Maybe the World by Admiral William H. McRaven

♡ Strength Training Guide by Rachael’s Good Eats

♡ Instagram: Paige Desorbo

♡ Substack: Effortless Style with Natalie Borton

♡ Instagram: Mallory Ervin

♡ Book: The Seven Levels of Communication by Michael J. Maher

This episode was edited by Adrienne Cruz.

20. The Personal Brand Refresh You've Been Looking For

Tue, 13 May 2025 06:00:00 -0400

Hot take: You don’t need a $1,000 photoshoot to get beautiful, on-brand photos.

In this episode, Chelsea and Kayla take you behind the scenes of their latest B-roll shoot and break down exactly how to plan a branded photo shoot that feels like you, whether you’re working with a pro or just your iPhone.

From picking the perfect location and curating fun, story-driven props (hello, pink straws and pizza boxes!) to avoiding outfits you’ll instantly regret, they’re sharing all the inspo you need to capture content that actually works.

If you want photos that stop the scroll, spark engagement, and feel totally on-brand, this is your playbook.

The girls discuss:

♡ Why you don’t need a model home to get on-brand photos

♡ The real reason some content just doesn’t feel “you-enough” and how to fix it

♡ Creating your go-to brand prop basket for stories, reels, and everyday posts

♡ How to plan poses for a personal brand photoshoot

♡ What to wear, what to bring, and how to walk away with 20 hours of content in one day

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Grab our FREE Ultimate Modern Agent B-Roll List and our other freebies here!

♡ Home Studio List - find homes for photo shoots

♡ Tami O’Malley - interior design

♡ Create your own newspaper!

♡ Mallory Ervin - cowboy boot collection

♡ Jessica Garvin - Chelsea is obsessed with her puppy’s dog bed

♡ Shannon Gilland - movie listing reels

This episode was edited by Adrienne Cruz.

19. Is It Unprofessional to Post About Your Kids? Let’s Talk About It.

Tue, 06 May 2025 06:00:00 -0400

To all the modern agent moms: Between the minivan snack crumbs, preschool pickup lines, messy mornings, and client calls with Bluey playing in the background, there’s a personal brand story waiting to be told — and it’s the one your dream clients are dying to connect with.

In this special Mother’s Day episode, the girls are breaking down exactly how to sprinkle motherhood into your brand without it feeling confusing, unprofessional, or like you have to share ALL of your family’s ups and downs online.

They’re sharing their own journeys into motherhood, the lessons they wish more agents knew about blending personal life into their brand, and simple, no-stress ways to weave your stories into your content.

The girls discuss:

♡ How to sprinkle motherhood into your marketing without making it all about motherhood

♡ How motherhood can help you connect with dream clients

♡ The big debate: Should you show your kids’ faces online?

♡ Why oversharing every messy moment can hurt your brand

♡ Easy story-driven content ideas for busy moms

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Natalie Ellis

♡ Nesting with Grace

♡ Pretty on Fridays

♡ Mallory Ervin

♡ The book Chelsea is dying to start reading: Say You’ll Remember Me by Abby Jimenez

♡ Modern Agent Marketing Girls podcast episode on how to build an email list

♡ Emma’s post on finding the best muffin spots

♡ Kayla’s book recommendations: Create Anyway by Ashlee Gadd and Until the Streetlights Come On by Ginny Yurich

This episode was edited by Adrienne Cruz.

18. Freebies that Work, Theming Your Days, and Content that Feels Like You

Tue, 29 Apr 2025 06:00:00 -0400

If you've ever struggled with consistency or wondered how some agents create a reel in two minutes and it takes you forever, you're gonna want to tune in. In this episode, Chelsea sits down with Kelly Althof, a Modern Agent Social Club member, Florida-based realtor, and part-time high school cheer coach, for a fun and relatable convo on building your brand on social media.

From real estate icks (hi, agents bragging about their 25 years of experience) to figuring out how to show up consistently without being glued to your phone, this episode is packed with mindset shifts and actionable strategies you’ll want to start using immediately.

The girls discuss:

♡ How to create a signature content series that makes showing up feel way easier

♡ Why sharing your Starbucks order on social media matters more than you think

♡ Using stories, a P.S., and local content to stay top of mind

♡ What actually works with freebies, content strategy, and posting consistency

♡ Letting go of the “perfect brand” and leaning into real life

—

Kelly’s Links:

♡ Instagram: @kellyalthofhome

♡ Podcast: The Action Women Podcast

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Book: Building a StoryBrand

♡ Podcast episode: “Head of Instagram @Mosseri reveals secrets to grow in 2025 - 828” by Build Your Tribe

♡ Instagram: Jenna Kutcher

♡ Instagram: Dietitian with Twins

This episode was edited by Adrienne Cruz.

17. Basic Listing Posts? We Don't Know Her

Tue, 22 Apr 2025 06:00:00 -0400

Listings aren’t just about square footage and granite countertops anymore.

In today’s episode, Chelsea and Kayla are sharing how to market your listings in a way that attracts buyers AND gets you your next client. From turning a showing into an experience (think: cozy candles, mood lighting, and a vibe buyers never forget)… to marketing homes that need a little Pinterest vision, they’re giving you a playbook you’ll want to use on repeat.

Oh, and don’t worry if you don’t have any listings right now. This episode’s packed with ideas to get you in the door too. Whether you're showing off neighborhoods, nurturing past buyers, or sharing mini-stories from past transactions, the content ideas in this one are simply chef’s kiss. Grab your coffee and let’s get creative.

The girls discuss:

♡ Why every listing should help you grow your business

♡ How to market a “meh” house with dream-home energy

♡ Creative ways to get seller leads without a current listing

♡ How to turn one listing into 20+ content ideas

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♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ Bailey’s reel about the feminine urge to buy an A-frame house

♡ Subscribe to Hannah Brencher’s newsletter where Chelsea read about doing a turndown service

♡ Chelsea’s Flight Planner

♡ Over the Moon Far Away’s reel about falling asleep in your grandma’s house

♡ Donald Miller’s podcast episode on nostalgia

♡ Kayla recommends this reel as a really good example

♡ Chelsea recommends following this IG account

This episode was edited by Adrienne Cruz.

16. The Content Formula That Changes Everything

Tue, 15 Apr 2025 06:00:00 -0400

What if every post you create brought you closer to your next client? In this episode, Chelsea and Kayla are sharing their go-to recipe for creating content that’s strategic and scroll-stopping. They’re walking you through the Modern Agent Content Cocktail, the exact formula for mixing real estate, personality, and local topics into content people actually want to see.

You’ll learn how to stay top of mind without being salesy, what kinds of posts actually convert, and why a single behind-the-scenes moment might be more powerful than a full-blown market update.

The girls discuss:

♡ Why real estate content alone isn’t enough anymore

♡ The 3 key ingredients your content needs to stand out

♡ How to share your life and your listings without confusing your audience

♡ Why "fluffy" content isn't fluffy at all

♡ Real-life tips to stay top of mind

♡ The one post you can create today that checks every marketing box

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in this episode:

♡ “Instagram Story Starter Pack” Pinterest board

♡ SIVAN AYLA’s Instagram

♡ No Snob Somm’s Instagram

This episode was edited by Adrienne Cruz.

15. Trends We’re Over, Content We’re Loving, and Why Your Vibe Attracts Your Clients

Tue, 08 Apr 2025 06:00:00 -0400

Feel like you’re seeing the same real estate content on repeat? You’re not imagining it, and this week, we’re calling it out! Grab your coffee (or wine!) and join Chelsea and Kayla as they talk all things content this week— from what they’re saving, what trends they’re over (we’re looking at you, lip sync reels), and what actually makes marketing work.

Plus, they’re sharing their current reads, podcast obsessions, and why your personal brand might need a little Elle Woods energy. You’ll walk away feeling inspired to post with more personality, ditch the copy-paste trends, and lean into the things that make you unforgettable.

The girls discuss:

♡ The reason some trends die fast (and others stick)

♡ How “just be yourself” became our favorite marketing strategy

♡ What’s in their saved folders and how it’s inspiring better content

♡ Real-life ways to market without being the icky salesy agent

♡ Why your community should be doing the bragging for you

♡ Why a simple post can make a bigger impact than a full-on market update

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

This episode was edited by Adrienne Cruz.

14. Engagement Down? Create Content Like This

Tue, 01 Apr 2025 06:00:00 -0400

Social media isn’t what it was in 2022, but so many agents are still posting like it is. If you’ve been wondering why engagement is down, this episode will clear things up. Chelsea and Kayla are breaking down how Instagram has evolved, why old-school real estate marketing doesn’t work anymore, and what to do instead. Think: less boring market updates, more content that actually makes people want to work with you. They’ll share what’s working, what’s outdated, and how you can create posts that stop the scroll and bring in actual business.

The girls discuss:

♡ Why treating Instagram like a website is a mistake

♡ How to use pop culture and storytelling to make real estate feel more relatable

♡ The secret to making social media work without spending hours online

♡ Why your posts should feel like a conversation, not a course

♡ Why “just listed” posts are the real estate equivalent of a bad first date

♡ How to turn casual followers into ride-or-die clients who wouldn’t dream of hiring anyone else

—

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

—

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

—

Mentioned in the episode:

♡ Tonic Site Shop

♡ Book: Email Storytelling Playbook

♡ Tori Sprankel

♡ Sara Adams

♡ Abby Jimenez

♡ Claire Kinney

This episode was edited by Adrienne Cruz.

13. 4x Your Results with this Strategy

Tue, 25 Mar 2025 05:00:00 -0400

In today's episode of the Modern Agent Marketing Girls podcast, Chelsea and Kayla talk about their first official Modern Agent Book Club. The girls discuss The 12 Week Year and how agents can use this goal planning strategy to 4x their business results. As the book says, "if you want to predict your career path and future income, look at the actions you take each business day. Your actions tell the story." And today's episode helps you define your vision and your story so you can take actions that change your life.

The girls discuss...

the importance of execution over planning
the entrepreneurial mindset in real estate
the significance of having a clear vision
the emotional cycle of change and how to leverage it to reach your goals

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

12. Why Day in the Life Content Works (and how to start)

Tue, 18 Mar 2025 05:00:00 -0400

It's time to channel your inner influencer and share day in the life style content as a real estate agent. No, this doesn't mean you need to share Amazon affiliate links, but it DOES mean you get an easy way to share a little real estate with a little personal brand in a seamless, fun to consume way! On today's episode, Chelsea and Kayla break down what day in the life content really is, why it's powerful, and how you can leverage it as a local real estate agent. And of course, they aim to make this really easy on you thanks to their newest Modern Agent B Roll Guide (grab it for free here!)

Inside you'll learn...

practical tips for creating engaging content,
how to elevate your content with B-roll, voiceovers, and storytelling
content that builds a relatable, trustworthy brand
how to decide what to share (and what not to share!)

Elevate your day in the life style content with our free Modern Agent B Roll Guide here

Kayla's DITL reel Chelsea's DITL reel

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

11. Why a Slow Season is Your Biggest Opportunity

Tue, 11 Mar 2025 05:00:00 -0400

If your real estate business has been slower than usual, this episode is for you. Today Chelsea and Kayla break down exactly what to do in your marketing during a slow season to build momentum and get clients...without ever paying for a lead or calling your sphere asking for business. They emphasize the importance of an abundance mindset, taking consistent action, and of course, leveraging social media to build a magnetic, personal brand. This episode is full of ideas, so you'll want to listen to it with your Notes App open!

The girls discuss:

abundance vs scarcity mindset
your community needs your voice (not the media's!)
signature series content
hitting your goal in 12 weeks (with a sample plan!)
leveraging local content
and things you can do to showcase your expertise (even if you have 0 clients!)

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

10. Stop Sleeping on this Marketing Strategy (we'll tell you everything)

Tue, 04 Mar 2025 05:00:00 -0400

Today the Marketing Girls are giving away their exact marketing strategy for agents that leads to more conversations, and of course, more clients. And no, it's not a reel or carousel to share. Spoiler: it's email. Whether you've had an email list for years or have yet to send your very first email, this episode is for you. Chelsea and Kayla are telling you exactly what to put in your next email (literally, grab this free email template!) as well as an ongoing strategy for all your emails to come. Real estate go-to girls don't just rely on social media - they have a database full of future clients who can't wait to open their next email. So open your Notes App and get ready to build an engaged list of people who can't wait to work with you.

Inside we discuss:

stories to share in your emails (and how to connect them to real estate)
email and social media stats that will make you an email believer
what your favorite tv show has to do with your next email
the power of a good p.s. and email personalization
and so. much. more.

And in case you haven't yet, grab your free email template here.

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

Shownote Links:

9. 1 Account Or 2, Getting Non-Agent Followers, Achieving An Aesthetic Grid, & Not Being Cringe

Tue, 25 Feb 2025 05:00:00 -0400

Marketing Therapy ~~Thursday~~ Tuesday! Today Chelsea and Kayla are talking about their Instagram Stories Series, Marketing Therapy Thursday, where agents write in every Thursday to ask their pressing marketing questions. Your co-hosts address some of the most common questions they get about things like how many accounts agents should have, how to make their feed cohesive, how to get more local followers vs agent followers, etc. This episode is the first of many future Marketing Therapy episodes where Chelsea and Kayla talk about the things that are truly holding you back and how to step into your modern marketing era, confident and excited about your brand.

Questions we cover:

-Should I have one account or 2?

-How do I get a cohesive grid?

-How do I get over being cringe?

-How do I get more local followers (and not just other agents)?

So grab your notebook, relax on your couch, and get ready for your free therapy sesh with the Marketing Girls. xoxo

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

8. Are your Instagram Stories Connecting you with Future Clients?

Tue, 18 Feb 2025 05:00:00 -0400

In this episode of Modern Agent Marketing Girls, Kayla is talking all about Instagram Stories. If you've ever wondered what to share on stories or if you've shared random parts of your day but it's all felt pointless because nobody interacts or even watches (other than your mom, of course), this episode is for you. Kayla breaks down the kind of content you should be sharing on your stories that will lead to your inbox being full of DM's from future clients who love connecting with you. It's a shorter episode (perfect for that morning drive to the office) but full of actionable tips that will make your stories an integral part of your marketing strategy.

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

7. Your Fav Agents To Follow On Instagram Aren't Using Content Like This

Tue, 11 Feb 2025 05:00:00 -0400

On today's episode, Chelsea and Kayla get real about real estate content and what future clients actually care about. There is an art to showcasing your expertise on social without making your content feel like a webinar , and Chelsea and Kayla break down what that is and how you can bring your content to life using these strategies, too. They emphasize the need for agents to rethink their marketing strategies, focusing on personal storytelling and local engagement to build relationships with their communities. The co-hosts introduce the 'Modern Agent Content Cocktail' as a framework for creating engaging content that blends your personal brand with your real estate expertise...making you the real estate go-to girl in your market!

What you'll learn:

unique marketing approaches that can set you apart in your community
experience based content vs topical based content (and which one is working in 2025)
sprinkling in real estate instead of making real estate the headliner on your page
blending real estate with your personal brand and lifestyle (and why clients will choose you over other agents because of it!)

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

6. Your Life is Not Aesthetic but You Want Your Brand to Be

Tue, 04 Feb 2025 05:00:00 -0400

On this episode of the Modern Agent Marketing Girls podcast, Chelsea is sitting down with brand and web designer Tori Sprankel. Chelsea and Tori talk about how there are so many on brand moments in your day (that you might just not notice yet) that could help you connect with your future clients. Tori shares how to create and capture these moments even if your home and your life feel anything but aesthetic (insert collective sigh of relief here). Walk away from today's episode feeling excited about making your brand a vibe that people want to be part of. One that will make you stand out in your market and become the real estate go-to girl for everyone you know.

You’ll learn:

what a personal brand really is (it's not as complicated as you'd think!)
how something as simple as a Diet Coke or good book can connect you with future clients
easy ways to document your life in a way that feels on brand
how to create a brand (and a life) you're excited to show up for
that the best way to stand out in a crowded industry is by leveraging your personality and lifestyle

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

Connect with Tori on Instagram @torisprankel

Visit her website & website templates: torisprankel.com and https://eldestdaughterstudio.com/

Mentioned on the show: Xanthe Appleyard - Vibes With Value Workshop

Follow us on social media:

@modernagentmarketinggirls

5. Leveraging Local Content And The Truth About Stars Hollow

Tue, 28 Jan 2025 05:00:00 -0400

In this episode of the Modern Agent Marketing Girls, we’re talking (& giggling about) one of our favorite topics ever: LOCAL CONTENT!

The one thing we want more agents to do with local content is have way more fun with it! We talk about what to lean into to make the local content make more sense for you, what you *don't* have to do when it comes to sharing local and how you can blend local and real estate together (and generate real estate leads)!

We talk about Stars Hollow (everyone's favorite fictional town) and what you can learn about local content from it (hint: you don't need an aesthetically pleasing coffee shop to post GOOD local content)!

In this episode you’ll learn:

Why local content is our favorite (and will be yours too)
How to figure out which local spots to highlight (because you don't need to share everything)
What to do if you live in a small town where you don't know what to post about
What to do if you don't know which area to lean into (because you serve multiple or live in a bigger city)
How to be more intentional (and strategic) with local content
Easy strategies for making your town feel as cozy as Stars Hollow (even if it's not)
How to turn local businesses, events, and hotspots into relationship-building tools

Subscribe to the show to hang out with the Marketing Girls every Tuesday!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

PS: Leave us a 5 star review, take a screenshot and send it to support@modernagentsocialclub.com with your mailing address and we'll send you a free gift!

@modernagentmarketinggirls

Follow Chelsea Petersen:

Instagram: @hichelseapetersen

Follow Kayla Fox:

Instagram: @yourhomegirlkayla

4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content

Tue, 21 Jan 2025 05:00:00 -0400

In this episode of the Modern Agent Marketing Girls Podcast, we’re talking about how having a brand menu is vital to your business and how real estate agents can use it to create a personal, memorable brand that builds connections and trust. We explore how to identify the key elements of your brand menu, why it’s essential for building relationships in your community, and how to showcase it effectively on social media without overcomplicating the process. Whether you’re a seasoned agent or just starting, this episode is packed with actionable tips to help you connect with your ideal clients on a deeper level (& trust us, you’ll never want to go back!)

What you’ll learn in this episode:

What a brand menu is, and how it incorporates the personal, relatable aspects of your life into your professional brand
How having a brand menu helps agents stand out in a competitive market
Why building connections beyond real estate topics leads to more trust, referrals, and client loyalty
How to connect with your audience using relatable, everyday moments
Tips for weaving your brand menu into social media posts, Instagram Stories, and captions
Addressing concerns about alienating potential clients
Bonus tips for observing what makes other influencers or agents relatable and successful!

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

3. Your 2025 Modern Agent Marketing Report

Tue, 14 Jan 2025 05:00:00 -0400

Pour yourself a fresh cup of coffee and listen in as we sit down to reveal our top marketing predictions for 2025! We are on a mission to keep social media simple (but extremely effective) for agents. Find out how you can take advantage of what's working in 2025 while leaning into what you're already doing everyday to create really good content that your followers actually want to see (and keep coming back for)! Let's make 2025 the year that you get as serious about your social media strategy as you are about your commitment to watching FRIENDS reruns every night. If you need some help getting started, we created a FREE resource for agents - 50 Trending Content Ideas for Real Estate Agents: 2025 Edition - GRAB IT HERE

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

2. The Modern Agent Mindset

Tue, 07 Jan 2025 04:15:00 -0400

In this first episode of the Modern Agent Marketing Girls Podcast, Chelsea and Kayla dive into the foundation of their marketing philosophy and how they are redefining what it means to be a modern real estate agent. They share personal stories about how they got started in real estate, the struggles with outdated marketing tactics, and the freedom and success they've found through modern, organic relationship-based strategies. This episode is all about setting the tone for the podcast and providing actionable tips to help real estate agents feel more confident and excited about their business!

What you'll learn in this episode:

The difference between old-school and modern marketing and why traditional tactics like cold calling and door knocking can feel outdated and ineffective compared to social media-driven, relationship-based strategies
Why creating authentic, engaging content that attracts clients and builds trust without feeling pushy is key
How the value of being yourself and embracing your personality and sharing behind-the-scenes moments can help you stand out and attract the right clients
How building trust and focusing on relationships can create a business full of repeat clients and referrals
And an actionable "homework assignment" (We promise it's easy!) that you can do right now to move the needle in your business

This episode will inspire you to ditch the fear of standing out, embrace modern marketing, and start building a business that aligns with your life and goals.

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

1. Welcome to the Modern Agent Marketing Girls Podcast!

Tue, 07 Jan 2025 04:00:00 -0400

Hi friend - welcome to the premiere episode of the Modern Agent Marketing Girl Podcast!! In this episode, Chelsea and Kayla introduce themselves, share the story behind starting this podcast, and about the incredible Modern Agent Social Club! You’ll get to know them, our passion for modern, relationship-based marketing, and what you can expect from this podcast. Think of this as your fun, relaxed chat over a glass of wine where we dive into creating a real estate business you love! We promise that you will love it here.

What you can expect from this podcast:

How modern marketing can truly transform your business, and why social media and relationship-based strategies are more effective (and fun!) than outdated methods like cold calling and door-knocking!
The vision behind Modern Agent Social Club and how we provide tools, resources, and strategies to help real estate agents stand out and build a community around their brand
Actionable marketing tips and insights into building trust, creating authentic content, and attracting clients you love without feeling salesy
What to expect from the podcast and a sneak peek into the topics we’ll cover, including email marketing, local business strategies, and trend-proof ways to stand out in your market

Join us as we help you reconnect with the joy in your real estate business and make marketing fun again!

Subscribe to this show to stay up-to-date and get the latest episodes!

GET OUR FREEBIE THE REPEATABLE CONTENT FRAMEWORK FOR MODERN AGENTS!

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

Trailer: The Modern Agent Marketing Girls Podcast

Thu, 26 Dec 2024 17:00:00 -0400

Welcome to the Modern Agent Marketing Girls Podcast, hosted by Chelsea Petersen and Kayla Fox. This podcast is your go-to resource for marketing your real estate business in a way that feels authentic, aligns with your life, and attracts clients you love.

Chelsea brings years of experience teaching agents how to market the modern way through her Modern Agent Social Club. Kayla, a real estate agent who transformed her business using Chelsea’s strategies, joins as co-host to share actionable insights and real-life success stories.

Each week, we’ll dive into topics like personal branding, building community around your business, standing out in your market, and leveraging social media to grow. We’ll also feature expert guests and top-performing agents to inspire you with fresh ideas and proven methods.

Whether you’re a new agent or a seasoned pro, this podcast will help you create a marketing plan that showcases your professionalism and personality while making the process enjoyable and effective.

Hit subscribe and join us every Tuesday for honest conversations, practical tips, and a few laughs along the way. Let’s grow your business the modern way—together!

XOXO,

The Marketing Girls

Subscribe to this show to stay up-to-date and get the latest episodes!

GET YOUR 2025 TRENDING CONTENT IDEAS FOR REAL ESTATE AGENTS FREEBIE

CLICK HERE to join Modern Agent Social Club aka the best destination online for modern real estate agents!

@modernagentmarketinggirls

Follow Chelsea Petersen: @hichelseapetersen

Follow Kayla Fox: @yourhomegirlkayla

Modern Agent Marketing Girls — Social Media Marketing and Personal Branding for Real Estate Agents

68. Why You Should Start Showing Up Like A Content Creator (Not A Realtor)

67. The Slight Edge You Need for Your Spring Marketing

66. Elevating Your Content, Instagram Edits, and On-Brand Props

65. Ditch the Default and Get in the Right Rooms

Mini Episode: From Confused and Inconsistent to Clear, Confident, and Converting.

64. Could this be the Missing Ingredient in your Marketing?

63. Your Most Profitable Business Strategy

62. What Wealthy Real Estate Agents Do Every Single Day

61. Upgrade Your Beliefs to Upgrade Your Income

60. The Wealthy Agent Upgrade Part 1: The Biggest Expense in Your Business

59. Luxury Real Estate Branding That Feels Personal With BryAnn Buhl

58. My 30 Day Instagram Experiment And The Biggest Takeaways

57. I’m Doing All the Things But Still No Conversions…Help!

56. Do I Really Need a Personal Brand as a Real Estate Agent?

55. Our 2026 Instagram Marketing Predictions (Part 2!)

54. Our 2026 Instagram Marketing Predictions

53. Let’s Plan Your 2025 Sequel

52. Our Favorite Things of 2025 (ChatGPT, Taylor Swift, Content Hacks)

51. Holiday Marketing Survival Kit

50. She's Closing 5 Deals From Instagram This Month — Here's How She Did It with Melissa Sanregret

49. The Modern Agent's Guide to Facebook Marketing

48. Hosting the Holidays AND Your Instagram

BONUS: We have a surprise for you!

47. The Holiday Content Ideas Agents Have Been Begging For

46. Your Personal Brand Starter Pack

45. The Questions You've Been Dying to Ask And the Answers That Could Simplify Everything for You

44. You Say You’re Scared of Video…but What About Being Overlooked?

43. Repeatable Content That Will Make People *Click Follow*

42. This Marketing Tool is Free But Can Cost You Everything

41. Fall Content We’re Loving Right Now

40. Quarter 4 Motivation

39. Everything We Did When the Market Shifted (and what you can do, too)

38. Instagram Folders, On Brand Albums, and Content Organization for Agents

37. Mini Personal Brand Quiz that makes Staying Top of Mind Easy

36. Instagram Content for Agents the Lazy Genius Way

35. Overwhelmed by Marketing? This Monthly Checklist is Your New Best Friend

34. Stop Waiting for "Someday" and Start Investing in Yourself Today

33. How to Audit Your Real Estate Marketing And Finally Get the Results You Want

32. What to Post When You Have No Clients

31. If Marketing Your Biz were Easy, What Would it Look Like?

30. Unlock Momentum in your Business with these 3 Questions

29. Listen if you Know You Need a Personal Brand but Want to be Professional

28. Go from “I Don’t Have a Brand” to “I Know EXACTLY What to Post” by the End of this Episode

27. Why Isn't my Content Turning Followers into Clients?

26. She Built Her Dream Real Estate Business Without Sacrificing Her Life - Here’s Everything You Need To Know with Chelsea Harold

25. The Soundbite Strategy: Why Repetition Builds Your Brand

24. Turn Instagram Into a Referral Magnet This Summer

23. No Aesthetic? No Problem. How to Build a Strong Brand Without Cute Graphics or Pinterest-Worthy Houses with Kaitlin Hannig

22. Your Summer Real Estate Marketing Plan for Ultimate Consistency & Growth

21. Raise your Standards and Grow your Business

20. The Personal Brand Refresh You've Been Looking For

19. Is It Unprofessional to Post About Your Kids? Let’s Talk About It.

18. Freebies that Work, Theming Your Days, and Content that Feels Like You

17. Basic Listing Posts? We Don't Know Her

16. The Content Formula That Changes Everything

15. Trends We’re Over, Content We’re Loving, and Why Your Vibe Attracts Your Clients

14. Engagement Down? Create Content Like This

13. 4x Your Results with this Strategy

12. Why Day in the Life Content Works (and how to start)

11. Why a Slow Season is Your Biggest Opportunity

10. Stop Sleeping on this Marketing Strategy (we'll tell you everything)

9. 1 Account Or 2, Getting Non-Agent Followers, Achieving An Aesthetic Grid, & Not Being Cringe

8. Are your Instagram Stories Connecting you with Future Clients?

7. Your Fav Agents To Follow On Instagram Aren't Using Content Like This

6. Your Life is Not Aesthetic but You Want Your Brand to Be

5. Leveraging Local Content And The Truth About Stars Hollow

4. Listen To This If You Think Your Life Is Too Boring To Be Instagram Content

3. Your 2025 Modern Agent Marketing Report

2. The Modern Agent Mindset

1. Welcome to the Modern Agent Marketing Girls Podcast!

Trailer: The Modern Agent Marketing Girls Podcast

43. Repeatable Content That Will Make People Click Follow