More Than Social Podcast

How I Took a Week Off in Mexico and Still Made Sales (Without Posting Every Day) | Epi 178

Thu, 30 Oct 2025 05:00:00 -0400

In this episode of More Than Social, I’m pulling back the curtain on how I took a full week off in Mexico—no daily posts, no frantic emails - and STILL brought in leads, booked calls, and made sales.

Spoiler: it’s not because I worked harder before I left... it’s because I built systems that do the heavy lifting while I rest.

If you’ve ever felt like missing one day on Instagram will make your business disappear, or you’re stuck in the cycle of content burnout, this one’s for you.

I’ll walk you through exactly how I automate my lead generation, email marketing, and content visibility - so your business keeps growing even when you take a break.

This episode is for the entrepreneur who wants freedom, not just more followers.

What You’ll Learn:

Why consistency doesn’t mean showing up 24/7
The behind-the-scenes of my LeadFlow CRM and content systems
How to schedule and automate without sounding robotic
The one-night work rule I broke on vacation - and why it felt fun
How to actually breathe while building your business

Mentioned in This Episode:

Grab The $10K Lead Machine Guide - click here

Get a 2 Week Trial to Lead Flow - click here

Want systems that work for YOU? Check out my programs here.

Confused People Don’t Buy - How to Fix Your Brand Message and Start Getting Leads | Epi 177

Thu, 09 Oct 2025 05:00:00 -0400

You’re showing up. You’re consistent. You’re posting the Reels, writing the captions, and doing all the things - but still, no leads.

If that’s you, this episode will change everything.

In this week’s More Than Social, Lisa Anne gets brutally honest about why your content isn’t converting - and spoiler alert: it’s not because you’re too expensive or your niche is saturated. It’s because people are confused. And confused people don’t buy.

From recording in her literally empty office before moving to Mexico, Lisa shares the clarity strategies she teaches inside The Magnetic Brand - to help you fix your messaging, stop blending in, and finally create content that makes people stop scrolling and start booking.

You’ll learn:

Why clarity, not consistency, is what creates cash
How to pass the “10-Year-Old Test” for your brand message
The 2-step clarity fix you can use today
Why being great at what you do isn’t enough if people don’t get it
The real reason your dream clients are buying from your competitors

Grab your coffee, your notebook, and let’s simplify your message so your dream clients finally know why they need you.

🎁 Ready to turn your social media into a magnet?

Get The Magnetic Brand course >> https://learn.lisaanne.ca/the-magnetic-brand-machine

Get Leads Without Posting Daily - Lisa Anne’s 3‑System Framework | Epi 176

Thu, 02 Oct 2025 05:00:00 -0400

Are you stuck on the content hamster wheel - posting daily and still not seeing results? In this episode of More Than Social, Lisa Anne shares the truth most social media gurus won’t tell you: posting every day doesn’t guarantee leads.

Lisa gets honest about how she stopped posting daily and started getting more leads, more calls booked, and more freedom - all while running a full-time business and moving homes.

You’ll learn:

The mindset shift that changed her lead flow
Why the algorithm doesn’t equal income
The exact 3-system framework Lisa uses with clients to attract, collect, and convert high-quality leads - without burning out
How to finally stop chasing engagement and start growing a business that works for you

🎁 Grab the free guide: learn.lisaanne.ca/leadmachine

🎧 Subscribe to More Than Social for weekly unfiltered convos that help you grow with less BS and more strategy.

The Lead Strategy That Actually Works (Even If You’re Just Starting Out) | Epi 175

Thu, 25 Sep 2025 05:00:00 -0400

Feeling like your content is getting crickets? Like no one really knows what you do—even you? This episode is your permission slip to stop marketing to everyone and start magnetizing the right people to your business.

Lisa Anne breaks down why generic messaging is killing your lead generation—and how to fix it using her proven “Magnetic Brand” strategy. You’ll learn how to define your dream client, speak to their exact needs, and create content that converts (without being glued to your phone 24/7).

Perfect for coaches, consultants, creatives, and service providers ready to stand out in a crowded space.

🎁 Join the magnetic brand for 20% Off with code "MORE"

https://learn.lisaanne.ca/the-magnetic-brand-machine

What Happens When You Say Yes (Even If You’re Not Ready)

Thu, 18 Sep 2025 05:00:00 -0400

What if the next level of your business isn’t found in your content… but in the conversations you’re avoiding?

In this episode of More Than Social, I’m sharing what really happened when I said yes to speaking at a live event - while 28 weeks pregnant, feeling exhausted, swollen, and totally not in the mood to be seen on stage.

Spoiler: it changed everything.

From battling imposter syndrome in a room full of familiar faces to having one powerful conversation that reignited my clarity and momentum - this is your invitation to get in the room, even when it feels uncomfortable.

We’ll talk about:

Why speaking on stage isn’t just about exposure (and what actually matters more)
How to intentionally build relationships that grow your business
What to do after you meet someone to keep the momentum going
Why confidence is built through action, not planning
And how “getting in the room” is the strategy no algorithm can replace

If you’ve been stuck behind your screen wondering how to grow—this one’s for you.

When You’ve Lost the Spark (And How to Get It Back) | Epi 173

Thu, 31 Jul 2025 06:00:00 -0400

If you’ve ever hit a season where your business feels flat, your creativity’s gone missing, and you're wondering “what’s next?”—this episode is for you.

In today’s real-talk solo episode, Lisa Anne shares what she does when the spark disappears. From spa days and masterminds to quiet mindset shifts, she breaks down the tools that help her realign and reconnect with her purpose (without pretending everything is fine).

Whether you're feeling uninspired or just stuck in the “blah,” this episode will remind you that you’re not alone—and you’re not off track.

You Don’t Owe the Algorithm Anything: Why I Stopped Sharing Everything Online | 172

Thu, 24 Jul 2025 05:00:00 -0400

Are you tired of feeling like your life has to be content? Wondering how to build a magnetic brand without sharing your toddler’s tantrums, your marriage, or your mental breakdowns online?

In this episode of More Than Social, Lisa Anne gets real about how her relationship with social media has changed—especially since becoming a mom and running an online business with her husband.

She opens up about the pressure to overshare, the shift that gave her more peace, and how YOU can build a brand that brings clients in without putting your entire life on display.

If you’re an online entrepreneur who values privacy, boundaries, and building a brand that aligns with your real life—this one’s for you.

Whether you’ve been questioning how much to share online or just need permission to do things differently, you’ll walk away from this episode with clarity, relief, and a strategy that actually works.

From Poop Lady to Email Queen: How Liz Wilcox Built a $9/Month Membership That Scales | 171

Thu, 10 Jul 2025 05:00:00 -0400

Ready to scale your business with simplicity, joy, and serious results?

In this episode of More Than Social, I sit down with the one and only Liz Wilcox — RV blogger turned email marketing queen — who built a 6-figure recurring revenue stream from a $9/month membership... without a huge team, fancy tech, or complex funnels.

Liz spills the tea on:

How she went from being known as the “poop lady” (yes, really!) to one of the most recognizable voices in email marketing
Why selling her first business was the smartest move she ever made
The mindset + strategy behind launching her $9 email template membership
How she keeps things simple, scalable, and fun — all while raising her daughter and taking off summers to recharge

If you’ve been in business for a few years and are ready to pivot, build sustainable income, or inject some personality back into your brand — this episode is your permission slip to do it your way.

Links & Resources:

→ Check out Liz’s $9 Email Marketing Membership here

→ Subscribe & Review More Than Social to keep growing your dream business!

The Worst Advice Entrepreneurs Keep Repeating (And What to Do Instead) | 170

Thu, 26 Jun 2025 05:00:00 -0400

You’ve probably heard it before: “Fake it ‘til you make it.” But when you’re charging real clients real money? That advice can do real damage.

In this episode, I’m getting brutally honest about the worst advice I keep seeing entrepreneurs follow—and how it’s hurting their reputation, their clients, and their own growth.

I’m sharing a behind-the-scenes story from a recent agency fail that left a client’s social strategy in shambles… and why integrity, results, and doing the actual work matter more than ever.

If you’re a service provider trying to scale without losing your reputation or your mind, you need this convo.

Set the Damn Boundaries: How to Take Back Your Time Without Losing Clients | 169

Thu, 19 Jun 2025 06:00:00 -0400

Are you building a business that supports your life—or slowly taking it over?

In this episode of More Than Social, Lisa Anne pulls back the curtain on a season of business where she let go of every boundary (and nearly lost her sanity). From 5am texts to replying in the middle of park dates, she shares how she retrained herself—and her clients—to respect her time.

This isn’t just about saying “no.” It’s about protecting your peace, your priorities, and the reason you started this business in the first place.

Whether you're a coach, creator, or service provider—it’s time to stop replying out of guilt and start running your business like a boss.

🎧 Subscribe so you don’t miss the episodes that pull back the curtain and push you forward.

If You’re Going to Teach It, Live It First | 168

Thu, 05 Jun 2025 05:00:00 -0400

Tired of being told what to do by people who clearly haven’t done it themselves?

In this episode, I’m pulling back the curtain on what it really means to build an authentic business—and why living what you teach is the only way to build long-term trust, authority, and momentum.

We’re talking about:

Why regurgitated advice isn’t helping your audience (or your brand)
The moment I realized I was being coached by someone who had zero real experience
How to build credibility even if you’re just starting out
What to focus on before you start giving advice
How to lead with proof, not perfection

Whether you’re a coach, course creator, service pro, or just someone who wants to do business with integrity, this episode will hit home.

🎧 Hit play—and let’s talk about the power of doing the work first.

Building a Magnetic Personal Brand in the Age of AI with Mike Kim | 167

Thu, 29 May 2025 05:00:00 -0400

If you’ve ever felt confused about how to show up online—or worried you’re not “doing personal branding” the right way—this episode is for you.

Lisa Anne is joined by personal brand strategist, bestselling author, and podcast host Mike Kim, to talk all things reputation, visibility, and sustainable business growth in a noisy digital world.

You’ll hear how Mike accidentally built his brand, why reputation is everything, how to navigate AI without losing your humanity, and the real difference between oversharing and authentic storytelling online.

Whether you're brand new or pivoting mid-career, Mike’s approach is refreshingly simple and rooted in real business strategy. And of course, we talk scuba diving, first-time podcast failures, personal evolution—and what marketing and marriage have in common.

Resources Mentioned:

→ AI Summit for Solopreneurs: youarethebrand.ai

→ Mike’s Website: mikekim.com

→ Follow Mike on Social Media:

Instagram: @mikekim
LinkedIn: linkedin.com/in/mikekimtv

→ Check out his podcast: You Are the Brand

Why Your Business Feels Flat Right Now (And What to Do About It) | 166

Thu, 22 May 2025 05:00:00 -0400

Ever hit a phase in your business where things just feel… flat? You’re not failing—but you’re not fired up either. You’ve checked a big goal off the list, maybe even launched something huge, but now the excitement’s gone and you’re wondering what’s next. If that sounds familiar, this episode is your reminder that "blah" isn’t the end—it’s an invitation.

In this episode of the More Than Social podcast, Lisa Anne gets real about:

What the "flatline" season in business actually means
Why this phase usually follows a major season of growth
How to use mini milestones and wins to re-ignite your energy
How to celebrate your success in a way that fuels future growth

Chapters:

08:50 - Real-life example: Launching the CRM

10:15 - Tactical takeaway: How to reignite inspiration after a big push

If you’ve been feeling like you lost your spark, this one’s for you.

Hit play—and let’s bring the joy back into your business.

Why One Marketing Strategy Isn’t Enough (And What to Do Instead) | 165

Thu, 15 May 2025 05:00:00 -0400

Feeling like you’re doing all the things but still not getting the results you want?

In today’s episode of More Than Social, Lisa Anne pulls back the curtain on one of the biggest misconceptions in digital marketing—that one strategy alone will scale your business.

Whether you’ve built a lead magnet, launched a webinar, or post on Instagram daily... if it feels like you’re stuck in hustle mode with little return, this is your wake-up call.

You’ll learn:

Why relying on one strategy is slowing you down
What it really takes to build a marketing machine that runs with you (not against you)
The 4C System (Captivate, Collect, Connect, Convert) that’s helped Lisa and her clients generate consistent leads and grow on autopilot
The truth about marketing “seasons” and why slow months aren’t a reason to stop
A behind-the-scenes look at what it means to build your puzzle one piece at a time

If you're ready to stop spinning your wheels and start building a system that actually supports your business and your life—this one’s for you.

🎧 Listen now and walk away with clarity, encouragement, and your next step forward.

Links & Resources:

🔗 Join Spotlight Theory – Build a marketing system that runs on autopilot

https://spotlighttheory.lisaanne.ca/

Be the first to hear new episodes + get bonus trainings

https://learn.lisaanne.ca/cap-strategy

📲 Follow Lisa on Instagram: @lisaannecoaching

What To Do When You’re Feeling “Blah” About Your Business (But Still Want to Grow) | 164

Thu, 08 May 2025 05:00:00 -0400

Feeling stuck, uninspired, or just blah in your business? You’re not alone. This episode is for the entrepreneur who’s made it through the burnout, isn’t hustling 24/7 anymore—but also isn’t feeling that fire right now either. If you’ve been wondering “What’s wrong with me?” this is your permission slip to slow down, breathe, and build differently.

In this real-talk episode, Lisa Anne opens up about what happens after the grind season—and what to do when rest brings guilt, clarity feels far away, and you’re just not sure what’s next.

👉 Whether you’re a coach, creative, or service-based entrepreneur, this is the honest conversation you didn’t know you needed.

🎧 New episodes every Thursday.

🔗 Explore more at: https://learn.lisaanne.ca

Building Real Relationships & Business Growth with Justin Schenck | 163

Thu, 01 May 2025 04:00:00 -0400

In this powerful episode of More Than Social, Lisa Anne sits down with Justin Schenck — top-ranked podcaster, entrepreneur, and founder of the Skeleton Key Mastermind — to dive deep into what it really takes to build lasting success.

We talk about:

✅ Why relationships are the real superpower in business

✅ How to find the right five people to level up your life

✅ The truth about podcasting success (and why it's not dead)

✅ How to grow a business and brand without playing the social media game

✅ Why generosity and integrity are the ultimate business strategies

If you're tired of surface-level strategies and ready for real, honest conversations about building a fulfilling, sustainable business in 2025 and beyond, this episode is for you.

🎧 Listen now and learn how real connection leads to real growth.

🎟️ Want to join Justin, myself and other industry leaders at Growth Now Summit? Grab your ticket here: growthnowsummit.com

Connect with Justin here:

🎙️ Growth Now Movement with Justin Schenck

How to Keep Going in 2025: Simplifying Your Marketing & Standing Out Online | 162

Thu, 24 Apr 2025 05:00:00 -0400

Are you feeling overwhelmed by all the noise in the online space? One minute you’re told to post daily reels, the next you’re supposed to launch a webinar, start a YouTube channel, and somehow keep up with the algorithm changes. It’s exhausting.

In this episode, we’re stripping it back—talking about the real marketing shifts happening in 2025 and, more importantly, how YOU can cut through the clutter and grow your business without burnout. If you’ve been feeling stuck, overcomplicating your marketing, or wondering how to actually stand out and attract the right clients, this episode is for you.

Tune in and let’s get real about what’s working, what’s not, and how to build a brand that brings in leads—without feeling glued to your phone 24/7.

💡 Ready to take it a step further?

Grab The Magnetic Brand Machine and start turning your brand into a client-magnet today: https://learn.lisaanne.ca/the-magnetic-brand-machine

Is Your Business Your Shield? How I Learned to Face My Struggles Head-On | 161

Thu, 17 Apr 2025 05:00:00 -0400

Have you ever thrown yourself so deep into your business that it became your shield? Your escape? I get it. For years, I did the same. When life got hard, I buried myself in work. It wasn’t until a back injury forced me to stop that I realized I had been avoiding something deeper.

In this episode, I’m sharing how I used my business as a distraction, the wake-up call that made me change, and how you can break free from the cycle of hustle and truly heal. If you’ve ever felt like your business is the only thing holding you together, this one’s for you.

We’ll talk about:

Recognizing when your business is a distraction, not a passion
How to break free from the cycle of constant hustle
The power of slowing down to realign with your goals
Practical ways to check in with yourself and set boundaries

It’s time to stop running on autopilot and start building a business AND a life that truly fuels you.

Hit play and let’s talk about what really matters.

Why You Already Know Your Stuff (But Need to Hear It Anyway) | 160

Thu, 10 Apr 2025 05:00:00 -0400

Ever feel like you need someone else to validate what you already know? You're not alone. In this episode, we're diving into why even the most seasoned entrepreneurs crave validation—whether it's from a coach, a book, or a random podcast (hey, like this one!). I'll share how listening to Alex Hormozi’s books made me realize just how much I already knew and why that moment of confidence was so powerful. If you've ever questioned your expertise, this one's for you. Tune in for a confidence boost and a fresh perspective on why you're already on the right path.

➡️ If you're ready to scale your business without burnout, check out Spotlight Theory: https://spotlighttheory.lisaanne.ca

📩 Download my free guide on building an engaged audience: https://learn.lisaanne.ca/cap-strategy

Why Taking a Step Back Can Help You Move Forward | 159

Thu, 03 Apr 2025 05:00:00 -0400

Sometimes, the best way to gain clarity and momentum is to pause. In this episode, I’m sharing why I took a step back, how it gave me a fresh perspective, and how you can do the same in your business. Whether you’re feeling stuck, overwhelmed, or just unsure of your next move, this conversation will help you refocus, realign, and step into your next level with confidence. Let’s talk about the power of taking a break and why it’s sometimes the best thing you can do for your growth.

158: Redefining 'More': Embracing Imperfection and Finding True Meaning Beyond Social Media

Thu, 03 Oct 2024 08:00:00 -0400

We all want more out of our lives, right? More clients, more business, more money, more flexibility, deeper relationship experiences. Whatever your "more" looks like, we all have this drive to just keep reaching for it. But here's the question that we rarely stop to actually ask ourselves: What does "more" actually mean to you? And here's the big one: How do you redefine "more" while recognizing that everything you have right now is enough? I've been in business now for over nine years, which is wild to say, but let me tell you, things have shifted so much as they naturally do for all of us entrepreneurs. Our goals, our definition of success—they evolve and we adjust continuously. When I started this podcast, I thought I knew what "more" meant for me. But as I continue to grow, speak on stages, do podcast interviews, and share more of my story, I've realized something... This idea of "more" is not just about business. It's not just about life or the life that we live off-screen. Life is so much more than what we see online. It's more than the brand we create, the followers we attract, or even the people we actually serve. It's about the people in our lives, the work that truly lights us up, and the impact we have on others. It's about those quiet, powerful moments that no one else sees. The moments when you choose to keep going, even when it feels so impossible. That's what brings you here on More Than Social. Something deeper, something more meaningful. I have decided to take a brief pause with this podcast—a hiatus, as we could say. But don't worry, I won't be gone forever. I will be back with a renewed perspective. The truth is, we're all living lives that are much more than just social media. It's more than this perfectly curated post or the highlight reels we share online. Life is messy, raw, and real. And it's that "more" that I want to dive into with you right here. As I take this brief pause, I want to leave you with this: Whatever "more" looks like for you, know that you are already enough. You are already worthy of everything you're striving for. But here is the beautiful paradox, if I can say that. You can want more and be grateful for what you have all at the same time. I'm super excited for what is coming. In the meantime, keep striving, keep growing, and keep figuring out what "more" stands for you. Live a life that is so much more than social media. We talk about:

00:00 Intro
01:16 Personal Journey and Realizations
01:55 A Life-Changing Moment
02:35 The Essence of More
03:12 A Temporary Farewell
03:46 Defining Your Own 'More'

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

157: STOP Hiding Your Brand Voice and START Owning It

Thu, 26 Sep 2024 08:00:00 -0400

Have you ever had the feeling that you just want to make a complete change, and you've been fighting with it for a while? That feeling of uncertainty can be quite overwhelming. You're not sure if the change is right, or if it's even possible, but then suddenly, there’s a light bulb moment where everything falls into place, and you realize that this change is exactly what you want. This has happened to me more often recently. In fact, you’re among the first to hear about these changes by tuning into this episode. And, here’s my favour to ask: I want to hear from you. Send me a message on Instagram, Facebook, or via email. Tell me about your struggles and how I can help. I want to create content that speaks directly to your needs because if you're struggling, you're not alone. Sharing and connecting will help build a stronger community where we can all support each other. Thank you so much for being here, listening, and hanging out with me. We’re going to have some amazing and deep conversations moving forward. I promise to continue providing valuable content while also letting you in a bit more. Let’s make this journey fun and impactful. I’ll see you next week, same time, same place, with possibly a different kind of conversation altogether! We talk about:

00:00 Intro
01:12 A New Direction for the Podcast
01:56 Reflecting on Nine Years in Business
02:26 The Importance of Documentation
03:15 Beyond Business Strategies
05:43 Finding My Voice
07:30 Personal Insights and Epiphanies
10:32 The Power of Solitude
14:26 Building a Community

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

156: Cut Through the Marketing Noise: Delivering Genuine Results in a Crowded Industry

Thu, 19 Sep 2024 08:00:00 -0400

Are you struggling with competitors making false promises? It's time to stand out! One of the biggest struggles within the digital marketing industry is dealing with competitors who claim they can deliver what you offer, but then fail to do so. How often have you heard stories of people who spent a significant amount of money on a service or course, only to find that it didn't meet their expectations or deliver the promised results? This issue is increasingly common. Whether agency clients tell me they've spent a lot with no booked appointments to show for it or members of my Spotlight Theory program share stories of spending $10,000 on courses that teach ineffective methods, they're frustrated. And honestly, so am I. But rather than just ranting, I want to offer some advice and solidarity. If you’re genuinely focused on delivering the results you promise, you will cut through the noise, and people will start to notice. Trust me, the effort and care you put into your work will pay off. It’s easier said than done, but being true to your promise and focusing on providing value for your current clients will eventually stand out. Over time, people will recognize your genuineness and the actual results you deliver. This approach may not bring overnight success, but it fosters long-term credibility and trust. I genuinely appreciate you for showing up and working hard every day. It's important to keep focusing on those you're connecting with and generating authentic referrals and testimonials. Remember, the impact you’re making is real and valuable. We talk about:

00:00 Intro
02:47 The Problem with False Promises
04:19 Real Results vs. Empty Promises
08:03 Building Trust and Credibility
13:01 Conclusion: Keep Believing in Your Impact

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

155: How to Actually Run a Profitable Business with Danielle Hayden

Thu, 12 Sep 2024 08:00:00 -0400

Do you want to grow your business but are unsure about the best decisions to make, who to hire, or how to leverage your finances effectively? This week, I'm joined by Danielle Hayden, an expert in financial strategies for business growth. She shared valuable lessons on healthy business spending and how it enhances profitability. Danielle Hayden is the founder of Kickstart Accounting, Inc. Her journey from being a hairdresser to becoming a corporate accounting professional and eventually a CFO for entrepreneurs is truly inspiring. Initially starting her career in the creative field, Danielle found a knack for teaching people how to understand and leverage their numbers to achieve their goals. After gaining extensive experience in corporate accounting, Danielle brought her expertise back to the entrepreneurial world, helping others use their financial data to grow confidently. Numbers play a crucial role in business, especially for Type A personalities like Danielle and myself. The structured and predictable nature of accounting attracted Danielle, driving her shift from hairdressing to corporate finance. Numbers tell a story, and understanding this story helps make informed decisions that can accelerate business growth. This structured approach is essential not only for entrepreneurs but also for those looking to scale their businesses effectively. Hiring support before you feel entirely ready can significantly impact your business’s growth trajectory. Danielle discussed the importance of bringing in experts to handle different aspects of your business, like bookkeeping, legal matters, and virtual assistance, to buy back your time. This strategic hiring allows entrepreneurs to focus on what they love and excel in, which is often the reason they started their business in the first place. Healthy business spending and strategic financial management are key to enhancing profitability and achieving sustainable growth. Whether you’re just starting or looking to scale, these insights from Danielle Hayden can guide you in making smarter business decisions. We talk about:

00:00 Intro
03:09 The Importance of Numbers in Business
04:36 Balancing Creativity and Structure
07:31 Monthly Financial Reviews and Quick Decisions
12:35 When to Hire Support for Your Business
15:14 Accurate Bookkeeping and Regular Financial Reviews
15:47 Hiring Experts and Scaling Your Business
17:37 Handling Full-Time Employees and Leadership Challenges
21:20 Spending to Grow Your Business
23:39 Paying Yourself and Managing Finances

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca
Free gift - https://kickstartaccountinginc.com/gift/

Connect with Danielle

Website - kickstartaccountinginc.com
Instagram - https://www.instagram.com/kickstartaccounting'
LinkedIn - danielle-hayden-kickstartaccounting

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

154: 7 Ways to Avoid Burnout and Overwhelm on Social Media

Thu, 05 Sep 2024 08:00:00 -0400

Are you overwhelmed by the demands of maintaining an online presence as an entrepreneur? You're not alone. The constant pressure to keep up with online trends, engage with audiences, and produce content can take a toll on anyone. In Episode 154 of the "More Than Social Podcast," I share insights and strategies for managing and overcoming online overwhelm. Most people are struggling and facing challenges, and I'm sure more would admit they hate social media. Personally, I have a love-hate relationship with social media. It’s great for business—it allows us to connect globally and build a business online. I'm thankful for the connections I’ve made, but yes, there is constant pressure to post constantly, follow new trends, and adapt to algorithm changes. If you’re overwhelmed by all the advice out there, simplify. Identify what aligns with your strengths and focus there. Avoid shiny object syndrome and trust the process. Validate and adapt regularly based on feedback and stay consistent. I truly appreciate you listening to these episodes. If you feel overwhelmed by the online world, connect with me on social media. Let’s support each other through the ups and downs. You don't have to navigate this journey alone. We talk about:

00:00 Intro
01:24 The Reality of Social Media
01:49 Personal Experiences and Advice
04:37 Setting Boundaries and Reconnecting with Purpose
06:39 Staying Motivated Through Life Changes
09:49 Simplifying Your Strategy

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

153: 4 Ways to Flood Your Business with Discovery Calls Using Social Media Marketing | Steal My Step-By-Step Process

Thu, 29 Aug 2024 08:00:00 -0400

Are you feeling like your social media efforts aren't producing enough qualified leads? Today, we'll explore my proven strategy for attracting a flood of qualified leads. Learn about creating an irresistible lead magnet, designing a high-converting landing page, running targeted ads, and setting up an effective email marketing sequence. I also share my personal journey, actionable tips, and common mistakes to avoid, ensuring you can generate leads faster and more effectively. Plus, discover how the Spotlight Theory program can guide you through every step of the process. We talk about:

00:00 Intro
03:33 Step 1: Creating a Killer Lead Magnet
04:54 Step 2: Building an Effective Landing Page
06:01 Step 3: Running Targeted Ads
07:29 Step 4: Automating Email Sequences
11:21 Common Mistakes to Avoid
15:00 Spotlight Theory Program: Your Path to Success

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

152: Go From $0 to $1 Million in One Year Selling Your Course on Autopilot with Caitlin Bacher

Thu, 22 Aug 2024 08:00:00 -0400

Have you ever wondered how successful online course creators generate consistent revenue without the constant stress of launches? If you have an online course or are considering starting one, this episode is for you. Today, we have Caitlin Bacher, CEO of Skill with Success. Caitlin's company is dedicated to teaching coaches and course creators how to turn their online courses into seven-figure businesses without launching every month. Caitlin has successfully grown her business to over $11 million in revenue, moving away from the traditional launch model. For those of you who dread the stress of constant launches, Caitlin is about to share invaluable insights into how you can achieve consistent revenue through an automated sales process. Caitlin advises focusing on a signature offer when your course still generates less than a million dollars annually. Having a range of products might break your business rather than expand it. Instead, zero in on creating a single, powerful signature course that serves a specific need. Caitlin's key to success is listening to her community and reiterating her courses based on feedback. For those new to selling online courses, Caitlin offers extensive resources on her website, including a free masterclass on generating launch-size revenue without launching. We talk about:

00:00 Intro
01:52 Meet Caitlin: From Social Media Manager to Course Creator
04:17 The Journey to a Successful Online Course
06:43 Transitioning to Evergreen Sales
09:38 Building a Signature Course
21:07 Automating Sales with Webinars
32:36 Final Thoughts and Advice

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca
Free Masterclass: https://www.caitlinbacher.com/masterclass

Connect with Caitlin

Instagram - https://www.instagram.com/caitlinbacher
Facebook - https://www.facebook.com/caitlinbacher
Website - https://www.caitlinbacher.com

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

151: Create Your First High Converting Webinar in 4 Easy Steps

Thu, 15 Aug 2024 08:00:00 -0400

Have you ever struggled to get the right people to show up for your webinars? If so, you're not alone. In today's digital marketing world, having a compelling topic for your webinar can be a game-changer. Getting prospects booked on your calendar is one thing, but if those booked appointments don't show up or they're not actually qualified, you're kind of wasting your time. Instead, I recommend setting up your marketing in a way that pre-qualifies people. Push away those who aren't a good fit and pull in those who are truly aligned with your business goals. Webinars, masterclasses, and coaching sessions—whatever term you prefer—are far from being outdated. They continue to deliver outstanding results for my clients and me. So why fix something that's not broken? Let's tweak, optimize, and push for even better outcomes. If there's one piece of advice I can offer, it's this: Don't wing it. There's a strategy to running a successful webinar, and the most crucial part is choosing a compelling topic. Dive into this episode to learn more about how exactly to do this. We talk about:

00:00 Intro
01:40 My First Webinar Experience
02:32 Client Success Story with Webinars
03:53 The Strategy for Successful Webinars
07:09 Rules for Effective Webinar Topics
15:03 Ensuring Your Webinar Leads to Your Offer

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca
Webinar Framework: https://learn.lisaanne.ca/webinar-framework
Webinar Checklist: https://learn.lisaanne.ca/webinar-checklist

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

150: From Dropout to Entrepreneur: Mariah's Journey of Following a Rabbit Hole

Thu, 08 Aug 2024 08:00:00 -0400

Have you ever felt the need to break away from conventional paths in your entrepreneurial journey to find your own unique way? In this episode, we dive deep into the world of entrepreneurship with Mariah Liszewski, an SEO expert who shares her inspiring journey from quitting her job and school to building a successful business founded on genuine passion and curiosity. Mariah and I discuss the importance of following your gut, leveraging your strengths, and avoiding cookie-cutter strategies. We explore the benefits of being flexible and honest with oneself, the crucial role of educational content, effective keyword research for SEO, and setting boundaries as entrepreneurs. Join us as Mariah offers a fresh perspective on growing a business you love by staying in your zone of genius. Whether you're a budding entrepreneur or looking to revamp your business strategy, this episode is packed with actionable insights and inspiration. We talk about:

00:00 Intro
03:48 The Journey into SEO
07:04 Finding Your Unique Path
09:23 The Importance of Mentorship
12:00 Balancing Business and Personal Growth
19:22 Setting Boundaries for Success
21:08 The Closed Fist Analogy
26:11 SEO Strategies for YouTube
26:54 Creating Content That Feels Fun
31:33 Optimizing Blog Posts with YouTube Videos
33:27 Advice for Entrepreneurs

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca
The Ultimate SEO Roadmap: https://www.mariahmagazine.com/seo-roadmap/

Connect with Mariah

Website - https://www.mariahmagazine.com
Instagram - https://www.instagram.com/mariahmagazineco/
Facebook - https://www.facebook.com/mariahmagazinestudio/
LinkedIn - https://www.linkedin.com/in/mariahmagazine/
Podcast - https://curiouslyguided.com

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

149: Steal My Step-by-Step Email Nurture Framework

Thu, 01 Aug 2024 08:00:00 -0400

Struggling with Email Marketing? Turn Crickets into Clients with These Proven Strategies Are you pouring your heart and soul into email marketing only to hear crickets instead of closing more clients? You're not alone, and there's hope. In this episode of the More Than Social Podcast, we discuss why your email campaigns might not deliver results and how to improve them. Imagine this: you've meticulously crafted your latest offer, spent hours perfecting your launch email, sent it out, and… crickets. It’s not just frustrating—it’s costing you valuable opportunities. Today, we’ll guide you through a step-by-step strategy to transform your cold email list into a warm, engaged community ready to buy. We’ll focus on building genuine relationships that convert rather than just sending out sales pitches into the void. Tune in to discover how consistent nurturing and targeted strategies can turn your email marketing into a powerful tool for converting leads and boosting your business growth. We talk about:

00:00 Intro
01:54 Understanding Your Email List
02:33 The Importance of Email Stats
02:52 Step-by-Step Email Marketing Strategy
03:25 Collecting Email Addresses
04:37 Nurturing Your Leads
05:12 Transitioning to Sales
06:52 Personalizing Your Emails

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca
Email Guide: https://stockmedia.ca/CRM

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoachingp

148: Niching Down and Finding Your Personal Brand with Jessica Sorentino

Thu, 25 Jul 2024 08:00:00 -0400

As business owners, we constantly face opportunities to evolve, pivot, and even step back to move forward. It's about listening to your gut, making strategic changes, and sometimes taking financial steps back to leap forward eventually. What makes this week's conversation stand out is Jessica Sorentino's blend of entrepreneurial wisdom and personal branding insights. Whether you're an author, a small business owner, or just passionate about personal branding, there's plenty to learn from Jess's experiences. Jess offers practical advice for anyone looking to build a personal brand on social media:

Focus on Storytelling: Developing a storyline beyond your expertise is crucial. Show your audience that you’re a real person, not just a professional. This emotional connection can foster relationships and drive your brand.
Authenticity in Social Media: Aim to make your social media interactions one-to-one rather than one-to-many. Picture speaking directly to your dream follower and post content that fosters genuine connections.
Content Pillars: Define content pillars or categories. Jess recommends balancing value-added posts and occasional sales posts. Four of every five posts should be community-building, and one can be sales-oriented.
Journaling Exercise: To uncover your unique brand story, Jess suggests journaling your daily activities for a week, highlighting recurring themes. This practice can reveal aspects of your life and business that resonate with your audience.

Are you ready to take your personal brand to the next level? Reflect on Jess’s advice, connect with your true story, and watch your business expand. We talk about:

00:00 Intro
03:55 The Aha Moment and Taking the Leap into Business
06:42 Blogging and Digital Marketing Evolution
10:27 Navigating the Publishing Industry
14:32 Building a Personal Brand and Business Processes
22:40 Challenges and Financial Strain
26:39 Tips for Building a Personal Brand on Social Media

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca

Connect with Jessica

Website - https://www.jessicasorentino.com
Instagram - https://www.instagram.com/jessicasorentino
LinkedIn - https://www.linkedin.com/in/jessicasorentino/
Substack - https://jessicasorentino.substack.com
Podcast - https://link.chtbl.com/openbook

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

147: How to Start Building Your Digital Marketing Funnel in 2024

Thu, 18 Jul 2024 08:00:00 -0400

Have you ever felt like you're just spinning your wheels with your marketing efforts, unsure if you're reaching the people who truly need your service or product? Maybe you have a fantastic course or service but struggle to convert initial interest into paying clients. If this sounds familiar, you’re in the right place. Building a digital marketing funnel involves creating a step-by-step guide that turns potential clients from strangers to loyal customers. Think of it as a roadmap guiding potential clients from the first moment they hear about you to becoming devoted advocates for your brand. In today’s crowded online world, relying on chance encounters with your website or profile won't cut it. You need to nurture potential clients through every stage of their decision-making process, typically needing 10 to 12 touch points before they trust you enough to make a purchase. Knowing your target audience inside and out is crucial. Research their demographics, behaviours, and needs to create a buyer persona. Get insights by surveying your existing clients, monitoring social media, and using analytics tools like Google Analytics. Email marketing automation lets you send personalized content to nurture leads through your funnel. Segment your audience, create automated email sequences, and personalize your messages. Dive into this episode and learn how to grow your client base. We talk about:

00:00 Intro
03:03 The Five Stages of the Marketing Funnel
11:04 Building Your Ideal Customer Profile
14:48 Optimizing Your Marketing Funnel
17:57 Nurturing Leads with Email Marketing
19:18 Tracking and Analyzing Your Funnel

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

146: Managing Burnout, Anxiety + Depression on Social Media with Valerie Martin

Thu, 11 Jul 2024 08:00:00 -0400

Have you ever wondered how high-performing entrepreneurs manage anxiety and depression, especially in the age of social media? If so, you're in the right place. In this episode of the More Than Social podcast, we dive deep with therapist Valerie Martin, who brings a wealth of knowledge and experience working with high-performance entrepreneurs. We cover everything from burnout to structured workdays and how social media impacts mental health. There are some key insights you will want to take advantage of. We also got into how biological cycles impact performance. Valerie shared her perspective on how entrepreneurs, particularly women, must be aware of their cycles and adjust accordingly. One of the key takeaways from our discussion was the importance of being present. Both Valerie and I talked about the need to live in the moment, understanding that life is not just about climbing the career ladder but also about enjoying the journey. She highlights the need to balance work with personal life, ensuring that entrepreneurs don't just survive but thrive. Valerie provides valuable advice on maintaining mental wellness as a high-performing entrepreneur. She suggests setting clear boundaries, recognizing signs of burnout, and ensuring that personal well-being is not compromised for professional gains. Remember, even high performers need to pause, rest, and recharge. We talk about:

00:00 Intro
05:50 The Importance of Structured Workdays
09:30 Embracing a Lifestyle-Centric Career
11:38 High-Performance Coaching Explained
15:22 The Impact of Cycles on Performance
17:50 Burnout in High Performers
19:45 Burnout vs. Mental Health Issues
21:26 Wellness Tips for Entrepreneurs
22:57 Impact of Social Media on Mental Health
29:58 Being Present in Life and Business
33:49 Final Thoughts and Advice

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca
You Are Motherf*ing Enough": https://www.honoryourspark.com/enough

Connect with Val

Website - https://honoryourspark.com/
Instagram - https://www.instagram.com/honoryourspark
Facebook - https://www.facebook.com/honoryourspark
LinkedIn - https://www.linkedin.com/in/valeriekmartin/
TikTok - https://www.tiktok.com/@honoryourspark

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

145: How to Skyrocket Your Lead Generation on Social Media: The #1 Method

Thu, 04 Jul 2024 08:00:00 -0400

If you were to ask me right now, what is that one piece of advice I would give an entrepreneur who is looking to grow their client base through social media? That piece of advice is to focus on your lead generation first. As someone who has been navigating the challenges and opportunities of social media for years, let me tell you, it's all about generating high-quality leads online. Why focus on lead generation? It's simple. This strategy is what will actually help you grow your business, boost your sales, and expand your client base. Though aspects like posting content, engaging in trends, and being active are important, you're essentially wasting your time if they don't convert into leads or sales. Welcome to another episode of the More Than Social podcast! Today, I'll dive deep into the world of lead generation, focusing on attracting high-quality leads who are eager to work with you. I'm not just talking about posting random content on social media. If you're not seeing leads as a result, then it's time to change your strategy. Focus on posting content that brings in leads, not just engagement or followers. Many people try to generate leads online through typical advertisements like "Buy now," "Get this free," "Sign up for a discount," and so on. The issue with these approaches is that they generally attract price shoppers, not high-quality leads. A well-crafted lead magnet will attract people who genuinely want to work with you because of your expertise. Once you’ve identified your ideal lead magnet, integrate it into your social media strategy. Get on social media, talk about your freebie, and get people into your bubble. Convert social media followers into email list subscribers, and you'll be well on your way to generating quality leads. Focusing on lead generation and employing one or more of these lead magnets can significantly enhance your business's growth on social media. Go ahead, implement these strategies, and watch your business flourish. We talk about:

00:00 Intro
01:36 The Power of Lead Magnets
03:29 Common Mistakes and Best Practices
03:49 10 Effective Lead Magnet Examples
14:36 Implementing Your Lead Generation Strategy
16:00 Conclusion and Next Step

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

144: 7 Ways to Dominate as an Introverted Entrepreneur

Thu, 27 Jun 2024 08:00:00 -0400

Have you ever wondered how you can attract new clients, even if you're an introvert? Socializing and interacting with people can be daunting for many, but it doesn't have to be an impossible hurdle for your business. As an introverted entrepreneur, in this episode, I share seven strategies to help introverts thrive in attracting new clients without the stress of constant socializing. As you'll hear in this episode, being an introvert doesn't mean you have to constantly present yourself in person. One of the best ways to attract clients is by using online platforms. Introverts often thrive behind a screen, where they can thoughtfully compose their messages and engage with others at their own pace. Leveraging social media, websites, and email marketing can significantly expand your reach without stepping out of your comfort zone. Create valuable content that showcases your expertise. This can be in blog posts, videos, podcasts, or any other medium you're comfortable with. By demonstrating your knowledge and skills, potential clients will be naturally drawn to you for your expertise, and this can happen without the need for constant direct interaction. Introverts can indeed thrive in attracting new clients by leveraging these strategies. It's all about finding ways to align with your strengths and comfort. Embrace the digital age, focus on quality relationships, and let your expertise shine through various content channels. Remember, you don't have to shout from the rooftops to be heard — sometimes, the quiet and thoughtful approach is the most effective. Hear all of my best tips in this episode! We talk about:

00:00 Intro
01:43 The Power of Online Presence for Introverts
05:49 Creating Engaging Content
06:51 Email Marketing Tips
08:12 Hosting Online Workshops and Masterclasses
09:42 Leveraging Client Referrals
10:49 Optimizing Your Onboarding Process
11:55 Enhancing Your Website with SEO
13:55 Networking Strategies for Introverts
14:58 Nurturing Existing Relationships

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca
https://lisaanne.ca/referral-marketing-how-to-turn-clients-into-your-best-advocates/

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

143: SEO Secrets and Scaling as a Solopreneur with Jessica Freeman

Thu, 20 Jun 2024 08:00:00 -0400

Are you a solopreneur looking to scale your business without bringing on an entire team? In this week's episode, I am thrilled to introduce you to Jessica Freeman, owner of Jess Creatives. As a seasoned website designer and SEO strategist, Jess shares her insights on building a successful solopreneur business and optimizing SEO efforts. Jess Freeman is the creative force behind Jess Creatives. With a background in website and graphic design, Jess started her journey in college and took her business full-time in 2014 when she was just 24 years old. She provides comprehensive web design and SEO services, including hands-on SEO for clients ranging from brick-and-mortar shops to solo business owners. Her story is of hard work, efficiency, and continuous adaptation to the evolving digital landscape. Jess shares that automation tools and software are crucial to managing her business without a larger team. Tools like HoneyBook streamline her client onboarding process, and automated social media management tools like Social Bee help maintain a consistent online presence. Jess emphasizes the importance of having a structured, efficient workflow and not getting bogged down by perfectionism. One of the main focuses of this insightful interview is SEO (Search Engine Optimization). Jess explains that SEO optimizes website content to rank higher in search engine results. This involves using relevant keywords in a natural and non-spammy way, ensuring web pages provide valuable and comprehensive information to users. Jess emphasizes the importance of not relying too heavily on one marketing channel. Whether it’s social media, SEO, or email marketing, diversifying helps ensure business stability. With recent changes on platforms like Instagram and the unpredictable nature of algorithm shifts, having multiple avenues to reach your audience is crucial. We talk about:

00:00 Intro
2:35 Jess's Journey: From Photography to Web Design
6:49 Managing a Solo Business: Tools and Strategies
10:54 Streamlined Client Onboarding Process
16:02 Customizing Websites for Clients
19:21 Understanding SEO Basics
19:46 Common SEO Mistakes
20:18 Optimizing Content for SEO
21:51 SEO Myths and Misconceptions
23:22 Effective Keyword Strategies
23:56 SEO Tips and Best Practices
29:06 Optimizing Images for SEO
32:09 One Piece of Advice Diversifying Your Marketing
34:57 Final Thoughts and Resources

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Backlink Boss Guide: https://www.jesscreatives.com/backlink-boss/

Connect with Jess

Website - https://www.jesscreatives.com/
Facebook - https://www.facebook.com/jesscreativesdesign
LinkedIn - https://www.linkedin.com/in/jessfreeman/
YouTube - https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg
Threads - https://www.threads.net/@jesscreatives

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

142: Overcoming Social Media Anxiety: How to Show Up and Grow Your Business

Thu, 13 Jun 2024 08:00:00 -0400

Are your palms sweaty? Knees weak. Arms are heavy. There's vomit on your sweater already—mom's spaghetti. Okay, I’m not a rapper, but if you got that, I totally get you! If you’re not following along with my Eminem reference, let’s get down to the real question: Do you have social media anxiety when showing up for your business? Most people do. What do I actually post online? I don’t want to show my face; that’s awkward. What if people make fun of me? What if no one actually pays attention to what I have to say? If you’ve ever had these thoughts, let’s dive into overcoming this anxiety together. Social media feels easy for personal use—no pressure, no stress. But for business, it’s a whole different ball game. The stress, fear, and worry revolve around these tiny apps we frequently use. Why do we put ourselves through this? This episode of the More Than Social podcast covers some main tips that helped me overcome that anxiety, which might also help you. Here’s to showing up, impacting, and growing your business without letting social media anxiety hold you back. We talk about:

00:00 Intro
02:02 The Pressure of Social Media for Business
02:40 Personal Experiences with Social Media Anxiety
03:12 Common Concerns and Overcoming Anxiety
05:34 Sharing Your Story to Connect
07:50 Engaging with Your Audience
10:19 Quality Over Quantity in Posting

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

141: Creating Book Funnels for Business Growth with Chris Benetti from Smart Author Media

Thu, 06 Jun 2024 08:00:00 -0400

Have you ever wondered how a simple book can catapult your online business to new heights? In this episode of the More Than Social podcast, I'm joined by Chris Benetti, an expert in leveraging online book sales for lead generation and business growth. We discuss Chris's journey from the mining industry to digital entrepreneurship, sharing his experiences with sales funnels, conversion rate optimization, and book funnels. Chris gives us insights into different book funnel strategies, including free and paid funnels, order bumps, upsells, and downsells. We also discuss effective Facebook advertising strategies for book funnels, targeting both cold and broad audiences, and continuous ad creative testing. Chris Benetti owns Smart Author® Media and is an expert in book marketing. To date, Chris has helped his clients collectively generate over $20,000,000 in sales from their books and digital offers, and in 2023, Chris sold over 19,000 books for his clients. Chris’ mission is to make marketing and selling books easy for business owners by educating them on fundamental marketing strategies with a no-BS approach. We talk about:

00:00 Intro
02:35 Chris's Journey into Digital Marketing
05:04 The Power of Book Funnels in Business
05:21 The Transition from Trades to Digital Entrepreneurship
06:56 The Evolution of Digital Marketing Strategies
08:24 Maximizing Facebook for Business Growth
10:21 Deep Dive into Book Funnels: Strategies and Insights
13:09 The Mechanics of Paid Book Funnels
16:02 Advanced Funnel Strategies: Upsells and Downsells
16:48 Exploring Pricing Strategies for Maximum Conversion
22:01 Mastering Facebook and Instagram Ads for Book Funnels
30:43 Balancing Business and Family Life

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Chat with Chris: https://smartauthormedia.com/chat (free 30 min consulting session worth $1,000)

Connect with Chris

Website - https://smartauthormedia.com
Instagram - https://www.instagram.com/itsbenetti
Facebook - https://www.facebook.com/itsbenetti
LinkedIn - https://www.linkedin.com/in/smartauthor/
Podcast - https://smartauthormedia.com/podcast

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

140: How Saying "NO" Changed My Life and Business

Thu, 30 May 2024 08:00:00 -0400

In the hustle and bustle of entrepreneurship, the word "no" often gets overshadowed by the constant pressure to say yes to every opportunity that comes our way. However, what if I told you that saying "no" could be the key to unlocking your full business potential? In this episode, we explore the transformative power of setting boundaries and embracing the word "no." Through my journey, I've learned that saying "no" was not about shutting doors but wisely choosing which ones to open. By setting boundaries and prioritizing self-care, I reclaimed my time and sanity and made better leadership decisions. My transformation shows how saying "no" can lead to saying "yes" to opportunities that align with your goals and values. One of the most important lessons I share is the importance of setting boundaries for self-care and business growth. By learning to say "no" to projects and clients that do not respect my time or expertise, I attracted a loyal client base and saw her business thrive. I encourage you to embrace the strength of saying "no" and watch your business soar. By setting boundaries, saving time and energy, and staying true to their visions, entrepreneurs can empower themselves to open new doors and reach new heights of success. Saying "no" is not a weakness but a strength that can lead to transformative growth and fulfillment in business. We talk about:

00:00 Intro
02:06 Saying 'No' to Say 'Yes' to Growth
02:32 The Wake-Up Call: Hitting Rock Bottom
03:26 Embracing No: The Path to a Thriving Business
03:50 The Five Big Benefits of Saying No
04:06 Prioritizing What Truly Matters
05:55 Setting Boundaries for Self-Care and Business Growth
12:37 Concluding Thoughts: The Strength in Saying No

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

139: Scale Your Coaching Business to Sell Without Social Media: Expert Strategies from Laura Roeder

Thu, 23 May 2024 08:00:00 -0400

A brief summary of this episode

138: 3 Secrets to Getting More Sales from Social Media

Thu, 16 May 2024 08:00:00 -0400

Social media has become a pivotal tool for businesses to connect with their audience, build brand awareness, and drive conversions. However, not all social media content leads to actual business leads. In this episode, we discuss the common misconceptions and pitfalls that many entrepreneurs and content creators face when it comes to generating leads through social media. First up -- the misconception that simply churning out content on social media will automatically translate into leads. We highlight the importance of focusing on quality and relevance over sheer quantity, emphasizing the need to speak directly to your dream audience. One key factor we cover is the significance of understanding and speaking directly to your target audience. By resonating deeply with the people you aim to reach, you can increase engagement and ultimately generate leads that go beyond mere followers. What about the importance of authenticity in social media content creation? By being yourself, sharing personal stories, and addressing your audience's specific needs, you can establish a genuine connection that resonates with your followers and attracts leads. In all, it takes a strategic approach to social media content creation that prioritizes quality over quantity. By focusing on providing value, establishing connections, and implementing the principles outlined, businesses can leverage the power of social media to drive lead generation and foster long-term growth. We talk about:

00:00 Intro
01:49 The real problem: thinking pumping out content automatically will gain you followers/leads
02:56 The key factor to make your content convert to leads - what to look at your own content for
04:44 #1 Connection
05:34 #2 Understand your dream audience's specific needs
06:41 #3 Be yourself, share about your life, be a whole person
07:22 What does this all have to do with lead gen?
08:58 Not chasing trends, focus on relevance
10:50 Shifting your mindset from followers versus actual leads
14:40 CAP principal

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

137: Are We Our Own Worst Enemy When it Comes to Landing Dream Clients? with Amy Posner

Thu, 09 May 2024 08:00:00 -0400

In this episode of the More Than Social podcast, I have the pleasure of chatting with Amy Posner, a serial entrepreneur and business mentor for freelancers and creative service providers. We covered so much great stuff, including Amy's entrepreneurial journey, from copywriting to running masterminds and coaching programs for freelancers looking to build sustainable businesses. One of the biggest struggles Amy sees freelancers face when starting out is a lack of confidence in selling their services and having client conversations. She shares a mindset shift that can help - viewing the client relationship as more of a colleague partnership instead of an adversary situation. Amy provides a framework for structuring sales calls to diagnose if there's a true problem-solution fit. We also get into strategies for determining your ideal client profile and intentionally selecting who you want to work with (rather than just taking anyone willing to pay). One of my favourite pieces of advice from Amy was about saying "no" to projects or clients that aren't an ideal fit, even when it's scary to turn down money initially. She's seen the pattern countless times - when you have the courage to say no to the wrong opportunities, the right ones tend to appear shortly after. Amy's insights are extremely valuable for freelancers, service providers, and anyone running a client-based business. Her persistent, keep-going entrepreneurial perspective comes through as well. Over her 30-year career, Amy has launched six successful businesses (five still in business today!) and mentored thousands of freelancers to succeed. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast. Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer. We talk about:

00:00 Intro
03:18 How do land your first client? How do you start making money? Do you need to quit your full-time job and start a business?
04:19 Strategies to pull yourself out of stress
05:25 Juggling all of the hats in your business
09:24 Tips for working through hitting a wall and needing to hire out when you see it as a weakness
11:57 Learning what you like vs. don't like vs. what you're good at
16:50 Biggest struggles freelancers have to start their business
18:18 One piece of advice for people who are struggling with the client conversation
22:25 Amy's recommendations for people to find clients
23:37 Strategies to determine who is a good fit and who is not
27:29 Her mini-course
28:46 Getting to the nitty gritty of how to know who your ideal client is
32:37 Advice for fellow entrepreneurs

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Breakthrough Clients
Breakthrough Sales Calls
Complete Breakthrough Freelancer

Connect with Amy

Website - https://amyposner.com/
Instagram - https://www.instagram.com/amyrposner/
Podcast - Business Badassery
LinkedIn - https://www.linkedin.com/in/amyposnerbusinessgrowthmentor/

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

136: How to Start Affiliate Marketing in 2024 | Unlock Additional Revenue

Thu, 02 May 2024 08:00:00 -0400

In this episode of the More Than Social podcast, we discuss affiliate marketing as a strategy for business owners and entrepreneurs to generate additional revenue streams and how to start affiliate marketing in 2024. I'm no stranger to affiliate marketing, and I've been doing it for years. I start by sharing my journey in affiliate marketing, selling high-ticket items for commission, which laid the groundwork for launching my own business. We discuss the difference between affiliate marketing and network marketing and emphasize the potential of affiliate marketing to supplement existing income by promoting products or services that you already use and believe in. We also cover practical tips on how to seamlessly integrate affiliate marketing into one's business model, leveraging it to alleviate financial stress and achieve financial goals. Business owners can create passive income streams without significant additional effort by recommending tools, programs, or services that are already in use and trusted. We talk about:

00:00 Intro
01:29 What is affiliate marketing
02:49 The difference between affiliate marketing and network marketing
03:38 Using affiliate marketing as a full business vs. another stream of income
05:11 How I got started with affiliate marketing
07:12 Getting the product you're recommending to stand out
09:29 Challenging the idea that affiliate marketing is "scammy"
12:56 High ticket vs. other offers
13:47 Generating multiple income streams
17:00 First goal: cover your costs
20:20 Market things you have used and can stand by
22:07 Where to look for affiliate programs
23:12 The 4 questions to ask yourself getting into affiliate marketing
25:18 Promo codes vs. links

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Best CRM System: http://stockmedia.ca/crm

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

135: Leverage Your Menstrual Cycle to Supercharge Your Business Strategy with Jacqueline Renee

Thu, 25 Apr 2024 08:00:00 -0400

In this episode of the More Than Social podcast, I had the unique opportunity to chat with Jacqueline Renee, AKA the menstrual mogul, cycle sync coach for female entrepreneurs. This conversation not only shed light on an incredibly insightful area of female entrepreneurship and health but also provided actionable strategies to align your business operations with your menstrual cycle for better productivity and work-life harmony. Our menstrual cycles are not merely a time of physical transition, but they can also be harnessed as a powerful tool for business planning and growth. Jacqueline simplifies this into four key phases: winter (menstrual), spring (follicular), summer (ovulatory), and fall (luteal), each offering unique energies and focus areas for female entrepreneurs. Jacqueline's approach to integrating the menstrual cycle into business planning is really eye-opening. By aligning specific tasks with each phase, female entrepreneurs can enhance their well-being, reduce stress, and ultimately enhance their business's success. Jacqueline is a Cycle Sync coach for female entrepreneurs, not your average woman. As an 11-year veteran in the online space, she realized the secret to building a sustainable business and avoiding burnout is prioritizing hormones and making our cycle the main character. Jacqueline prides herself on educating women in a way that never makes them feel like they are in a classroom or doctor's office so that the information can trickle down to all generations of females! We talk about:

00:00 Intro
02:05 How Jacqueline got to where she is
08:20 What does freedom mean to her
10:25 How it felt to walk away from her network marketing business
12:15 The 4 phases of our cycle
22:54 Breaking our plans down by season
24:05 Examples of different type of work to do in each phase
28:53 How long does it take to implement and feel the difference
32:31 Her own personal experiences
35:35 Advice for fellow entrepreneurs

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with Jacqueline

Website - https://www.menstrualmogul.com
Instagram - https://www.instagram.com/menstrualmogul
TikTok - https://www.tiktok.com/@menstrualmogul
Podcast - https://podcasts.apple.com/gb/podcast/the-menstrual-mogul-podcast/id1696198394

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

134: 5 Organic Marketing Strategies to Boost Your Personal Brand Growth

Thu, 18 Apr 2024 08:00:00 -0400

As a savvy entrepreneur, you understand the importance of marketing strategies to elevate your personal brand and grow your business. In this episode, we will dive into five effective organic marketing strategies designed to help you build an authentic personal brand, connect deeply with your audience, and take your business to the next level without relying on paid advertising. First, we discuss the power of podcasting as a tool for engaging with your audience on a deeper level. Hosting a podcast allows you to share valuable content, showcase your expertise, and foster a sense of community around your personal brand. You can establish yourself as an authority in your niche through consistent and meaningful interactions. Search Engine Optimization (SEO) is crucial in improving your online visibility and ranking on search engine results pages. We cover the significance of using relevant keywords, optimizing your website content, and leveraging tools like Yoast SEO to enhance your SEO performance. By implementing SEO best practices, you can attract organic traffic and establish your brand as a credible resource in your industry. While online networking is valuable, creating genuine connections offline can be equally impactful. I encourage you to attend local networking events, engage in one-on-one conversations, and nurture relationships with potential collaborators and clients. This also lends itself well to referrals; by incentivizing satisfied clients to refer your business to others, you can tap into a trusted network of advocates who can vouch for your expertise and quality of service. Building a structured referral program and soliciting client feedback can drive word-of-mouth marketing and elevate your brand reputation. Organic marketing strategies offer a holistic approach to building your personal brand and expanding your business reach. Incorporating podcasting, social media engagement, SEO optimization, offline networking, and referral programs into your marketing toolkit can create a strong online presence, foster genuine connections, and drive sustainable growth for your brand. We talk about:

00:00 Intro
03:12 Strategy 1 - Podcasting
05:48 Strategy 2 - Social Media
08:31 Strategy 3 - SEO
10:48 Strategy 4 - Networking
11:54 Strategy 5 - Referrals
15:07 Where can you start first?
15:44 Can you make me this promise?

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

133: Break Industry Norms & Make More Money with Cindy Kumar

Thu, 11 Apr 2024 08:00:00 -0400

In today's highly competitive business environment, standing out and achieving success requires more than just following established norms. This is particularly true in industries perceived as traditional or less exciting. Cindy Kumar, a leader in the accounting industry, is a prime example of how breaking industry norms can lead to remarkable success. In this episode, Cindy shares her unique journey and approach to business, offering valuable insights for entrepreneurs across any industry. The accounting industry, often stereotyped as dull, has seen a vibrant shake-up thanks to visionaries like Cindy. As the CEO of Elevated Accounting, Cindy challenges the conventional image of an accountant and demonstrates the immense potential for growth and innovation within the sector. By focusing on creating passive income through online courses, hosting in-person events, and leveraging social media for client acquisition, Cindy has managed to transform her business landscape. Remarkably, 80 percent of her clients now come through Instagram, showcasing the power of creative marketing strategies in even the most "boring" industries. One of the standout strategies Cindy implemented is her active use of Instagram to connect with potential clients. This approach has proven incredibly effective, allowing her to grow her email list from 200 to over 1200. Cindy’s story highlights the importance of social media in today's business world, encouraging entrepreneurs to explore and capitalize on these platforms, regardless of their industry. Cindy's success also extends to educational content. Recognizing the gap in market knowledge regarding accounting and taxes, she developed online courses aimed at bridging this divide. Her courses focus not just on the dry mechanics of accounting but also on how entrepreneurs can save money, make intelligent financial decisions, and grow their businesses. This initiative has helped countless business owners and contributed significantly to Cindy's professional growth and revenue. Breaking free from industry norms and exploring innovative strategies can lead to incredible success. Cindy Kumar's story is an inspiring reminder that with creativity, dedication, and the right approach, any business can stand out and thrive, no matter how "boring" the industry might seem. We talk about:

00:00 Intro
04:54 Why help entrepreneurs with business vs. just filing personal taxes
07:28 Which parts of business she struggled with when first starting out
08:27 Preferred platform to us
09:12 Difference between hiring an accountant and using Turbo Tax
13:25 How to choose the right starting price point
16:09 How she's scaling her own business
21:48 Creating a course that appeals to more industries
27:40 Her biggest struggle and biggest win on Instagram
29:56 Checkout pages vs. e-transfers
32:24 3 biggest places people miss out on from a savings perspective
35:46 Handling and keeping receipts
37:09 One piece of advice for a fellow entrepreneur

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with Cindy

Website - https://www.elevatedaccounting.ca
Facebook - https://www.facebook.com/elevatedaccounting
LinkedIn - https://www.linkedin.com/in/cindy-kumar-cpa-72349aa3/
TikTok - https://www.tiktok.com/@elevatedaccounting

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

132: Copy my 2024 Email Marketing Strategy

Thu, 04 Apr 2024 08:00:00 -0400

Are you actively building your email list but unsure how to maximize it? In this episode of the More Than Social podcast, we explore the world of email marketing and share valuable insights and strategies to help you leverage your email list effectively for business growth. Email marketing is important—not just growing your email list but using it as a powerful asset within your business. As entrepreneurs, we must move beyond simply accumulating emails and focus on building connections with subscribers to convert them into paying clients. Effective email marketing is about growing your list, nurturing relationships, providing value, and converting subscribers into loyal customers. By implementing the strategies and tips shared in this episode, you can elevate your email marketing game and see significant success in your business. We talk about:

0:00 Intro
2:52 Why it's important to grow your email list
3:43 Example scenario in practice
5:04 Strategy 1 - Email welcome sequence
8:34 Strategy 2 - After the automation - top-of-mind emails
10:48 Tips for emails you will be sending
12:39 Strategy 3 - Automating the follow-up
13:45 6 Tips for this follow-up automation
17:53 Inbox Impact Template plug

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide
Inbox Impact Template: https://learn.lisaanne.ca/inbox-impact-templates
Episode #103 - https://lisaanne.ca/3-powerful-email-marketing-strategies-for-rapid-list-growth
Episode #105 - https://lisaanne.ca/why-you-should-stop-creating-new-email-copy

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

131: Embracing the 4-Day Work Week, Running 6 Businesses, and Managing 500 Properties with Navid Moosa

Thu, 28 Mar 2024 08:00:00 -0400

When it comes to entrepreneurship and managing multiple ventures, it's easy to get stuck and overwhelmed. With six businesses under his belt and over 500 properties in his portfolio, my guest, Navid Moosa, maintains an enviable work-life balance, working only four days a week. Together, we uncover the secrets behind his incredible success. Navid is a seasoned real estate agent turned investor with over 20 years of experience. With a keen eye for opportunity and a talent for identifying trends, Navid has successfully invested in various industries and built a diverse portfolio of businesses. Navid, a real estate titan and serial entrepreneur, credits much of his success to outsourcing and effective leadership. Leveraging other people's expertise to grow businesses and free up time might not be new, but Navid's approach is unique. His story emphasizes the importance of delegating tasks and empowering others, allowing them to shine while contributing to the business's growth. Navid introduced his MDTA strategy—mindset, Discipline, Time Management, and Action. This framework lays the foundation for his achievements and can serve as a blueprint for others looking to replicate his success. The journey of delegation and empowerment doesn't end with hiring the right people; it's also about training them effectively. Navid suggests a phased approach, from involvement and gradual withdrawal to independent operation by the new hire. This ensures the new team member is well-prepared and allows the entrepreneur to gradually detach, ensuring the business can run smoothly without constant oversight. Navid's story is a powerful reminder of what entrepreneurship can achieve with the right mindset, discipline, time management, and willingness to delegate and trust others. His MDTA strategy and his practical advice on outsourcing and team training provide a roadmap for others to follow. Whether you're managing one business or several, his journey underscores the importance of smart work over hard work, empowering you to achieve more while working less. We talk about:

0:00 Intro
4:51 How he's implemented the 4-Day Work Week
12:00 Tips for delegation and letting someone else take control
14:45 How to handle when your team makes mistakes and not take it as a reflection of your work
16:10 How to bring in a new person to act on your behalf with clients when they're used to coming to you directly
19:04 The sweet spot for how long it takes to train someone before handing something over
22:40 Addressing the feeling of "it takes forever"
25:54 Do you hire for work ethic or a specific skill?
27:45 If you could give one piece of advice to a fellow entrepreneur, what would that advice be?

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with Navid

Instagram - https://www.instagram.com/thenavidmoosa
YouTube - https://www.youtube.com/@thenavidmoosa
Website - https://www.navidmoosa.com
Learn - https://newtorealestateinvesting.com/

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

130: Sell Out Your Webinar with These 6 Tips

Thu, 21 Mar 2024 08:00:00 -0400

Webinars have become a powerful tool for lead generation and scaling businesses in today's digital world. In a recent conversation with one of my clients, we got deep into the strategies that have led to the success of her online webinars and her journey towards scaling her business. I want to share the 6 key strategies we discussed that can help you achieve a sold-out webinar and drive growth in your business. My client's success in converting webinar attendees into booked appointments stemmed from laying a strong foundation. By growing her email list and targeting the right audience through paid ads, she ensured her webinars resonated with her dream clients. Generating buzz around your webinar is essential for driving registrations. Leveraging social media and email marketing to create curiosity and excitement about the content you will be sharing can significantly impact the turnout for your webinar. Limiting the number of registrations for your webinar can create a sense of urgency and exclusivity, prompting attendees to secure their spots early. Collaborating with complementary businesses or individuals can help you tap into new audiences and build credibility with your participants. Once you have successfully attracted more people to register for your webinar, tracking attendee engagement and conversion rates is essential. Analyzing key performance indicators and making necessary tweaks can help you enhance the effectiveness of your webinars over time. Webinars present a unique opportunity to connect with your audience, showcase your expertise, and drive business growth. By implementing the strategies outlined in this post and staying committed to refining your webinar approach, you can achieve a sold-out webinar that delivers tangible results for your business. We talk about:

0:00 Intro
5:10 Growing my client's email list to gain her a larger audience to market her webinar to
6:30 #1 Choosing the topic of your webinar
9:06 #2 Promotion strategies
12:36 #3 Timing of your webinar
15:10 #4 Exclusivity factor
16:41 #5 Collabs or partnerships with people
18:53 #6 Leveraging paid ads
20:07 KPIs to look at once you get more people registered for your webinars

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Checklist: https://www.lisaannecoaching.ca/webinar-checklist

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

129: Social Media Marketing for Local Businesses with Hannah Corbacio

Thu, 14 Mar 2024 08:00:00 -0400

In a world increasingly dominated by online commerce, local businesses sometimes struggle to find footing. They may be unsure whether to focus their efforts on traditional methods or to pivot entirely to online strategies. In this episode, Hannah Corbacio lends her expertise to answer some pressing questions regarding social media best practices for local and online businesses. Hannah owns HC Digital Agency, a digital marketing agency in PA. They offer both done-for-you services and coaching and consulting for small and large businesses. Their services include social media management, marketing consulting, website design, and brand shoots. We give strategies for local businesses, which could involve creating community engagement and content around local interests. Leveraging your unique local identity in your social media marketing can be invaluable in fostering a sense of community and connection with your business. On the other hand, online businesses may have to focus more on current digital trends and sharing value-adding content aimed at their specific global target market. Hannah's insights are essential to understanding the delicate balance of successfully running and marketing local and online businesses. She emphasizes the importance of identifying a target audience, supplying engaging content, making the most of community-specific strategies for local businesses and leveraging immediate trends to drive more engagement online. Adapting social media strategies to cater to the specific needs of both local and online businesses results in a broader reach and higher engagement rates. We talk about:

0:00 Intro
2:07 How she got into her journey
5:34 Pain points as she started her business
7:32 Shifts to increase your pricing
14:17 Top 3 things people need to know to generate leads on social media
16:13 What she means by speaking to a local community and making them talk
18:00 What she did differently with online businesses that weren't focused on local communities
20:02 How to keep content engaging and refreshed
21:34 Does she still recommend value-based content for local businesses
22:42 Balance between educating and selling
23:51 Leveraging photos vs. video
26:23 Posting schedule strategy
27:23 Rule of thumb for business owners who don't want to show their face on social
32:25 One piece of advice for fellow entrepreneurs

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with Hannah:

Instagram - https://www.instagram.com/hcdigitalagency
Facebook - https://www.facebook.com/profile.php?id=61555867523220
LinkedIn - https://www.linkedin.com/in/hannah-corbacio-digital-marketing-53aa44182/
TikTok - https://www.tiktok.com/@hannahcorbacio?_t=8jiU2vktAEN&_r=1
Website - https://www.hcdigitalagency.com

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

128: Why Your Ads Get Clicks but Not Leads

Thu, 07 Mar 2024 09:00:00 -0400

Running ads for your business can be an effective way to gain exposure and attract potential customers. However, it can be frustrating when you're getting clicks and views on your ads, but those interactions don't convert into leads or sales. In this episode, we'll dive into the 5 reasons this may happen and provide you with strategies to overcome this challenge. Reason #1: Choosing the Right Type of Ad One common mistake is using the wrong type of ad when seeking lead generation. Reason #2: Consistency in Messaging Consistency is key when it comes to running effective ads for your business. Ensure your messaging across all platforms, including your ads, website, and social media content, remains consistent and tailor-made for your target audience. Reason #3: Targeting the Right Audience Precise targeting is essential for generating high-quality leads. With Facebook's algorithm changes, being specific about who you want your ads to reach is important. Don't fall into the trap of casting a wide net and hoping for the best. Reason #4: Optimizing Landing Pages and Funnels Where you send your ad traffic can significantly impact lead generation. While websites can be distracting and may lead to lost opportunities, funnels provide a clear, step-by-step journey for your prospects. Reason #5: Form Optimization Finding the right balance between collecting essential information and avoiding overwhelming your audience is crucial when designing forms. Asking for too much information can deter potential leads from completing the form. Keep it simple. Running ads for your business can be a powerful tool for lead generation. However, getting clicks and views is insufficient to grow your client base. By understanding the importance of choosing the right ad type, maintaining consistent messaging, targeting the right audience, optimizing landing pages and funnels, and refining your form optimization, you can enhance your ad campaigns and turn those clicks into valuable leads. If you're ready to take your ad game to the next level and implement proven lead generation systems, consider applying for our Spotlight Theory program. Visit spotlighttheory.lisaanne.ca to learn more and take your business to new heights. We talk about:

0:00 Intro
2:42 Who are you talking to, and what problem are you solving
5:15 How are you the solution for your audience
5:58 Strategy of webinars
8:20 How to market your webinar online
12:06 The most powerful shift you can make in your webinar delivery
12:23 Selling your offer at the end of the webinar
13:58 How to get more people into your webinar
15:10 How to grow your email list
17:34 Leading with value
18:06 My client's results
19:34 Spotlight Theory

Resources

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

Lisa's Website - https://www.lisaanne.ca
Agency Website - https://www.stockmedia.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

127: STOP Running Out of Leads, START Booking Out Your Webinars and Calendar

Thu, 29 Feb 2024 09:00:00 -0400

When it comes to marketing your business, having a solid strategy is KEY. Today, we're going to dive into an incredible case study that highlights the power of a well-executed lead growth plan. We'll be looking at the journey of one of my clients, a successful accountant, and how she transformed her business by implementing proven marketing tactics. Defining Your Target Audience: To market your business effectively, it's important to define your target audience. Our accountant client understood this and took the time to truly know her audience - female entrepreneurs. By identifying the specific group she wanted to work with, she was able to tailor her marketing efforts to their needs and preferences. Solving Your Customer's Problems: The next step in the process is to identify the problems your target audience faces and position yourself as the solution. Our accountant client understood that accounting may not be the most exciting topic, but she discovered a way to make it more engaging. Instead of focusing on balance sheets and profit and loss statements, she highlighted how her services could help female entrepreneurs keep more money in their business and make more profit. By reframing the conversation, she was able to capture the attention of her target audience. Crafting a Compelling Webinar: Webinars can be a powerful tool for attracting leads and converting them into clients. Our accountant client discovered the value of running webinars regularly to educate her audience and showcase her expertise. She positioned her webinars as free coaching sessions or masterclasses, which added value and built trust with her audience. By providing valuable content and showcasing her ability to solve their problems, she was able to generate interest and conversions. Promoting Your Webinar: Now that you have created an engaging webinar, it's time to promote it effectively. Our accountant client utilized a multi-channel approach to reach her target audience. She combined offline marketing tactics by mentioning her upcoming training in conversations and email signatures. On the online front, she ran paid ads targeted towards her ideal audience, utilized organic social media marketing, and leveraged her email list to invite her subscribers to the webinar. By diversifying her marketing channels, she was able to maximize her reach and increase her webinar registrations. The Power of Storytelling: An essential aspect of any webinar is the ability to engage and connect with the audience. Stories captivate the audience's attention and make the content more relatable. By sharing stories that align with her target audience's experiences and pain points, she was able to build a stronger connection and create a memorable webinar experience. The Soft Pitch: At the end of the webinar, it's important to make a clear call to action. Our accountant client recognized that selling doesn't have to be pushy or uncomfortable. By focusing on the value she provides and how she can help her audience solve their problems, she made her pitch more compelling. She offered a solution tailored to her audience's needs, such as booking a call to explore how she could help them further. By aligning her offering with the educational content of the webinar, she effectively converted attendees into clients. Scaling Your Webinar Strategy: To continue growing her business, our accountant client focused on scaling her webinar strategy. She explored different avenues to attract more people to her webinars, such as increasing organic social media promotion, attending networking events, and growing her email list. By consistently expanding her reach and nurturing her audience, she was able to increase webinar registrations, conversions, and ultimately, her client base. By defining her target audience, identifying their problems, and positioning herself as the solution, she was able to attract high-quality leads. Through engaging webinars and effective promotion, she converted those leads into clients. By continuously refining and scaling her strategy, she experienced significant growth in her business. Remember, marketing isn't about being pushy; it's about providing value and building meaningful connections. So take these lessons, apply them to your own business, and watch your success soar. We talk about:

0:00 Intro
2:12 Who are you talking to and what problem are you solving
4:45 How are you the solution for your audience
5:28 Strategy of webinars
7:50 How to market your webinar online
11:36 The most powerful shift you can make in your webinar delivery
11:53 Selling your offer at the end of the webinar
13:28 How to get more people into your webinar
14:40 How to grow your email list
17:04 Leading with value
17:36 My client's results
19:04 Spotlight Theory

Resources

Spotlight Theory: https://learn.lisaanne.ca/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

126: The Best Vertical Video Tips to Increase Reach with Chris Van Vliet

Thu, 22 Feb 2024 09:00:00 -0400

When it comes to content creation, countless methods and strategies can work for your business. But what if you could learn from someone currently implementing successful content strategies and seeing real results? In this episode, content creation expert Chris Van Vliet joins me to discuss creating viral vertical content. Chris has achieved remarkable success in creating content across various platforms such as YouTube, Instagram, TikTok, and Twitter, organically growing his following without running paid ads. With his insights and experiences, we can gain valuable tips and tricks to enhance our content creation journey. 1. Following the Success of an Organic Marketing Expert Chris has mastered creating engaging content across multiple platforms without relying on paid advertisements. He shares insights into his content creation journey and unveils the strategies that have led to his incredible growth. 2. From Trauma Beliefs to Nitty Gritty Aspects Throughout the interview, Chris dives deep into various aspects of content creation. He discusses topics ranging from trauma beliefs and personal experiences to the nitty-gritty technical details. Chris shares his journey as a broadcaster and how he became a successful content creator. 3. The Power of Niching Down One significant takeaway from Chris's journey is the importance of niching down. By focusing on a specific niche, Chris was able to attract a dedicated audience and establish himself as an expert in that field. He emphasizes the need to speak the same language as your audience and tailor your content to their interests. 4. The Impact of Short Videos: A Taste Test for Success Chris shares his approach to creating short videos for social media platforms like YouTube shorts, Instagram, TikTok, and Twitter. He explains how he clips exciting and memorable moments from his podcast interviews and provides a taste test of his content. These bite-sized videos act as breadcrumbs, enticing viewers to explore more of his content. 5. Engaging an Audience through Educational and Entertaining Content Chris highlights the importance of engaging your audience from the beginning of your content. He suggests that videos should either be educational or entertaining, ideally both. By targeting these two key elements, creators increase the likelihood of sharing their content and reaching a wider audience. 6. Don't Sleep on Facebook: The Importance of Maintaining a Presence Chris reveals the potential of Facebook as a content distribution platform. Although many perceive Facebook as outdated or irrelevant, he advises against underestimating its reach and growth potential. Chris shares his personal experience reviving his Facebook following after posting consistently on the platform, ultimately leading to significant growth. 7. Quality Matters: Captivating Visuals and Audio While content is king, Chris emphasizes maintaining quality in your videos. Good production values, including tripods and decent microphones, can enhance the viewing experience. Chris also advises considering backgrounds, lighting, and camera stability to ensure your content appears professional and engaging. Chris Van Vliet is a 4-time Emmy award-winning TV Host, Entertainment Reporter and YouTuber based in Los Angeles, CA. He has travelled the world reporting from events like the Oscars, Grammys and the Cannes Film Festival. You may be familiar with the interviews that Chris posts on YouTube, but to call them "interviews" doesn't seem fair because they are so much more than that. Chris dives deep into exciting topics with his trademark conversational approach, making it feel like two old friends catching up. This is the case when it's a wrestling superstar like John Cena, The Rock or Hulk Hogan or a Hollywood A-Lister like Oprah Winfrey, Tom Cruise or Will Smith. We talk about:

0:00 Intro
5:36 Does one specific platform outperform the others?
7:50 Chris' process for growing organically or through paid ads
9:16 Do you need multiple YouTube channels
12:34 Sweet spot in terms of length of clips
14:56 Avoiding the thought of niching down too much
18:06 Does he get bored of the conversations since they're on the same topic
19:59 Where does his content lead people
21:26 How important is the tech
24:10 Specific editing trends as of right now
26:48 One piece of advice for entrepreneurs

Connect with Chris

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

125: 2024's Top 12 Books for Personal Growth and Success

Thu, 15 Feb 2024 09:00:00 -0400

As entrepreneurs, we often find ourselves on a rollercoaster ride filled with highs and lows. While we celebrate successful launches and happy clients, we also face challenges and uncertainties that make us question our every move. Personal growth becomes just as important in the entrepreneurship journey as growing our businesses. One powerful tool that is often underestimated in this journey is reading. In this episode, I share my 12 impactful books for personal growth and success. The Power of Reading: In a world filled with information overload and shortcuts, there is something magical about physically holding a book and immersing ourselves in the author's words. Reading allows us to absorb knowledge in a way that sticks with us, transforming and influencing our lives and businesses. It is not just about checking a box; it's about the discipline of absorbing information and growing ourselves. The Magic of Goodreads: Before diving into the book list, let's talk about an app called Goodreads. Goodreads is a popular app that allows you to track and discover books. It lets you upload and track the books you have read, are currently reading, or want to read. It also recommends books based on your preferences and shows you what your friends are reading. Committing to Reading: Reading can sometimes be a challenge with busy schedules, but it is important to prioritize it. Reading opens our minds to new perspectives and allows us to dream bigger about our lives and businesses. I talk about my commitment to reading one book monthly and encourage you to do the same. The Top 12 Books for Personal Growth and Success:1. The Vision Driven Leader by Michael Hyatt: This book emphasizes the importance of having a clear and practical vision to be an effective leader. It provides a step-by-step guide to creating and utilizing your vision in daily life. 2. The Psychology of Selling by Brian Tracy: This classic book teaches the psychology behind successful selling. It emphasizes understanding buyer psychology and building confidence in sales. 3. The 7 Habits of Highly Effective People by Stephen R. Covey: This transformational guide focuses on proactive thinking, communication, teamwork, and personal growth. It provides seven habits to help you become more effective and achieve your goals. 4. Mindset: The New Psychology of Success by Carol S. Dweck: This book explores the power of adopting a growth mindset and how it can lead to personal and professional development. It teaches the importance of self-awareness and the impact of our thinking on decision-making. 5. The Power of Now by Eckhart Tolle: This book helps readers focus on the present moment and find inner peace. It emphasizes the importance of staying present and how it can lead to greater contentment and achievement. 6. Daring Greatly by Brené Brown: This powerful book explores vulnerability, shame, and courage. It challenges societal perceptions and teaches how vulnerability can be a strength. It helps readers face challenges with authenticity and courage. 7. How to Win Friends and Influence People by Dale Carnegie: A classic self-help book that teaches practical interpersonal skills and building relationships. It emphasizes the importance of asking the right questions and remembering people's names. 8. You Are a Badass by Jen Sincero: This book helps readers overcome self-doubt and embrace their greatness. It provides tools to reframe negative thoughts and live an extraordinary life. 9. The 5-Second Rule by Mel Robbins: This book offers a simple technique to transform your life and overcome hesitation. It teaches the power of counting down from five to take action and conquer self-doubt. 10. High-Performance Habits by Brendon Burchard: This book provides a blueprint for success in various life areas. It focuses on habits that lead to clarity, energy, necessity, productivity, influence, and courage. 11. The 10X Rule by Grant Cardone: This book encourages readers to set bigger goals and take massive action. It teaches the importance of investing more effort to achieve extraordinary results. 12. Start with Why by Simon Sinek: This book explores the power of purpose and how knowing your "why" can inspire and lead others. It helps readers understand the importance of clarity and communicating their purpose. Reading is a powerful tool for personal growth and success. We can transform ourselves and our businesses by committing to reading and implementing the knowledge gained from books. The top 12 books in this article cover various topics, from leadership and sales to mindset and personal development. Choose one or more of these books and embark on a journey of self-improvement and growth. Remember, reading is not just a checklist item—it is a conscious act of self-investment that can shape the trajectory of your life. So, what's the first book you're going to read? We talk about:

0:00 Intro
3:35 Goodreads & my mission for the year
6:25 Book #1 The Vision Driven Leader
7:52 Book #2 The Science of Selling
9:23 Book #3 The 7 Habits of Highly Effective People
10:37 Book #4 The Mindset, The New Psychology of Success
11:45 Book #5 The Power of Now
12:51 Book #6 Daring Greatly
13:56 Book #7 How to Win Friends and Influence People
15:09 Book #8 You Are a Badass
16:27 Book #9 The 5-Second Rule
17:32 Book #10 High-Performance Routines
18:39 Book #11 The 10x Rule
19:30 Book #12 Start with Why

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

124: Unshakable Confidence with Leisse Wilcox - Live, Lead, and Succeed on Your Terms

Thu, 08 Feb 2024 09:00:00 -0400

As entrepreneurs, we face perpetual mental hurdles, worrying and pushing forward constantly to scale our businesses to the next level. This constant hustle can sometimes mask insecurities and fears. In today's episode, Leisse Wilcox joins me to dive into stepping into your true self, leveraging your unique confidence and letting it guide you. Leisse is an expert in imparting confidence, and we talk about this crucial aspect of entrepreneurship. Leisse Wilcox helps women make more money. She is on a mission to help entrepreneurial women generate a million more dollars in revenue in 2024 alone. As a strategic business coach, 2-time best-selling author, international speaker, and mom of three tween girls, Leisse is the Marie Kondo of Your Unconscious who helps you end self-sabotage, increase your revenue, and stop playing small. Stepping into your true self and leading with authenticity can be daunting, especially in our online-saturated world where conforming to societal standards seems easier. Despite this, we must focus on who we are, allowing our identity to steer us towards our business goals. The Journey to Achieving Confidence Leisse elaborates on her approach to achieving this unshakeable confidence. She outlines a seven-step plan to attaining confidence, starting with understanding that confidence is a choice, following through with integrity, and finally defining what success looks like to you personally. In an insightful conversation about the meaning of success, Leisse candidly speaks about the importance of defining personal success. For her, success means leading a simple life with her family, doing work she is passionate about, and making a worldwide impact. Overcoming Self-Sabotage Leisse identifies self-sabotage as one of the significant struggles for entrepreneurs. It often concertizes as deep-rooted fears and insecurities, leading to procrastination and self-doubt. By gathering and sharing the necessary information and understanding your patterns and biological reactions to situations, you can start implementing strategies to counteract self-sabotage. The main Antidote combines self-awareness and curiosity about our thoughts, followed by challenge and change. Finding Freedom in Confidence Upon achieving true confidence, we talk about how clients often describe the feeling as transformative and freeing. It enables entrepreneurs to redraw their norms, venture out of their comfort zones, and appreciate each step along their entrepreneurial adventure. My advice to fellow entrepreneurs is straightforward: "Trust Yourself." Trusting your abilities may sometimes be challenging in the fast-paced world of entrepreneurship, but it is a vital part of the journey to success. Living your entrepreneurial journey with unshakeable self-confidence can elevate your business. While the path to confidence may be littered with hardships, you can build the foundation for lasting success. So whether you are just setting foot in the entrepreneurial world or have already built your empire, remember to trust your abilities, face self-sabotage head-on, and let your accurate, confident self-guide -- you. We talk about:

0:00 Intro
3:47 What does unshakeable confidence mean to Leisse
4:51 The hurdle of social media and what is shown to us
6:17 Tips for people struggling to figure out who they are + her top 3 pillars
8:07 What does success look like for Leisse
13:55 3-step progress to reprogram your mind
24:35 How to not let complex challenges bleed into everything with your clients and business
25:59 What life looks like for the truly confident
27:42 Biggest struggle of high performers
35:48 Antidote to self-sabotage
37:37 One piece of advice for entrepreneurs

Resources mentioned in this episode:

Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

Connect with Leisse

Website - https://leissewilcox.com/
Instagram - https://www.instagram.com/leissewilcox
LinkedIn - https://www.linkedin.com/in/leisse-wilcox-197a31112/
Pinterest - https://www.pinterest.ca/leissewilcox/
YouTube - https://www.youtube.com/channel/

123: Building a Purpose-Driven Business

Thu, 01 Feb 2024 09:00:00 -0400

How do you build a purpose-driven business? This episode of More Than Social revolves around rediscovering one's purpose in life and business for sustained motivation and success. It tells the inspiring stories of four entrepreneurs ranging from coaches, mortgage agents, personal trainers, and corporate workers who have redefined their purpose to drive their ventures to success. Together, we emphasize the importance of examining the reasons or 'whys' behind what one does for lasting fulfillment and happiness. It underlines keeping one's purpose at the forefront and encourages listeners to reflect on their joy, unlock new experiences, and resonate with their values. What happens when you lose sight of your business purpose Keeping sight of your business purpose can lead to a lack of direction and clarity in decision-making. Losing motivation Losing motivation often results in reduced productivity and decreased enthusiasm for your work. The impact on your relationships The impact on your relationships can manifest as strained professional and personal interactions due to stress and decreased communication. We talk about:

[0:00] Intro
[5:06] What happens when you lose sight of your business purpose
[5:26] Losing motivation
[6:28] The impact on your relationships
[8:23] Losing focus
[9:11] Kim's story
[11:04] Kevin's story
[13:56] Carrie's story
[15:40] Sam's story

Resources mentioned in this episode:

Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

122: Mastering Your Entrepreneurial Mindset with Adale Boudreau

Thu, 25 Jan 2024 09:00:00 -0400

Adale Boudreau, a master coach with CCF (Certified Coaches Federation), discusses her life journey and coaching career this week on the More than Social podcast. We discuss the importance of inner work, self-belief, awareness, and the ability to manage fear in achieving personal and professional success. We also reveal our collaboration to combine our coaching and marketing expertise to support business coaches holistically. The episode ends with Adale's empowering advice for listeners to believe in their ability to create the life they want and continue through challenges without ever quitting. Adale is a successful entrepreneur who transformed a struggling Weight Loss Distributorship into a million-dollar business in just 2 years, earning The President's Award. She's a Certified Master Coach and Co-owner of the Certified Coaches Federation. Adale has a passion for helping new coaches discover their niche, believe in themselves, support them and hold them accountable for growing their business. She knows that through developing a growth mindset and recognizing that we aren’t our mind, we have a mind. We have the power to be, do and excel at anything and everything we want in life! Struggling with mindset throughout entrepreneurshipDiscusses the challenges of maintaining a positive mindset during the journey of entrepreneurship. Tips for mindset on days that you're having a really bad dayOffers advice for managing mindset on particularly difficult days. How your mind can impact your everyday thoughtsExamine the influence of your thoughts on your mindset and the impact it has on your daily actions and attitudes. Exploring her work with other coachesExplores her experiences collaborating with other coaches and working with them to unlock their truest potential. Tips and suggestions for mastering confidenceProvides tips and strategies for building and mastering confidence. The value in others pouring into youHighlights the importance and benefits of receiving support and inspiration from others, and I share a personal story as to how. The life script Introduces the concept of the 'life script' and its role in personal development. Be true to you because no one else is you. Emphasizes the importance of authenticity and being true to oneself, always. We talk about:

[0:00] Intro
[7:36] Struggling with mindset throughout entrepreneurship
[12:35] Tips for mindset on days that you're having a really bad day
[17:13] How your mind can impact your everyday thoughts
[24:31] Exploring her work with other coaches
[35:30] Tips and suggestions for mastering confidence
[40:25] The value in others pouring into you
[43:13] The life script
[47:19] Be true to you because no one else is you

Resources mentioned in this episode:

Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen

Connect with Adale

Facebook - https://www.facebook.com/certifiedcoachesfederation/
Instagram - https://www.instagram.com/certifiedcoachesfederation
LinkedIn - https://www.linkedin.com/company/certified-coaches-federation/
YouTube - https://www.youtube.com/@certifiedcoach/featured
Website - https://www.certifiedcoachesfederation.com/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

121: 12 Ways to Generate Leads without Ads

Thu, 18 Jan 2024 09:00:00 -0400

Learn 12 ways to generate leads without paying for ads. In this episode of the More Than Social Podcast, I share my strategies and secrets for leveraging organic marketing strategies for business growth. I also cover 12 lead generation methods you can implement immediately -- without spending money on ads. These methods range from optimizing social media content and collaborations with influencers to more innovative techniques like creating impactful podcast episodes and using email signatures strategically. We also talk about the importance of participating in online communities, enhancing visibility on LinkedIn, diversifying content through YouTube, Pinterest, and blogs, hosting webinars, and even using one's Zoom profile effectively. Combining these organic marketing strategies with paid advertising can generate more efficient and cheaper leads. Why focus on organic marketingOrganic marketing is crucial as it builds genuine customer relationships and brand loyalty through authentic, non-paid strategies that resonate with your audience. The Power of Social Media for Lead GenerationSocial media is a powerful tool for lead generation as it allows businesses to reach a vast audience, engage with potential customers, and tailor content to specific demographics. Updating your social media bios Regularly updating social media bios ensures that your profile reflects the latest and most relevant information about your brand, enhancing credibility and audience connection. Collaborating with Influencers and ExpertsCollaborating with influencers and experts can significantly boost your brand's visibility and credibility, as these partnerships tap into the influencer's loyal following and expertise. Leveraging Online Communities Leveraging online communities helps to foster a sense of belonging, encouraging engagement and loyalty by connecting like-minded individuals around your brand. Using your LinkedIn Profile Effectively using your LinkedIn profile can establish you as an industry thought leader, connect you with professionals and open up opportunities for business growth and networking. Launching a PodcastLaunching a podcast allows for deeper engagement with your audience through informative and entertaining content, helping to establish your brand's voice and expertise in your field. Blogging with SEO Blogging focusing on SEO drives organic traffic to your website, improves search engine rankings, and provides valuable content that addresses your audience's needs and interests. Growing Your YouTube ChannelGrowing your YouTube channel enhances your brand's reach and engagement through visual content, which is often more appealing and more accessible to consume than text-based media. Your email signatureAn effective email signature acts as a personal branding tool, offering a professional touch and potentially driving traffic to your website or social media channels. Understanding Pinterest Understanding Pinterest can be a key asset in visual marketing, driving traffic to your site and reaching a demographic interested in creative content and ideas. Hosting webinars and workshops Hosting webinars and workshops positions you as an expert in your field, offering valuable content to your audience while generating leads and building brand authority. Utilizing your zoom background Utilizing a professional and branded Zoom background or tailoring your name during virtual meetings can promote your brand and create a more engaging and memorable visual experience for participants. We talk about:

[0:00] Intro
[2:00] Why focus on organic marketing
[3:21] #1 The Power of Social Media for Lead Generation
[4:27] #2 Updating your social media bios
[5:21] #3 Collaborating with Influencers and Experts
[7:00] #4 Leveraging Online Communities
[8:00] #5 Using your LinkedIn Profile
[9:05] #6 Launching a Podcast
[10:32] #7 Blogging with SEO
[12:00] #8 Growing Your Youtube Channel
[13:10] #9 Your email signature
[14:10] #10 Understanding Pinterest
[15:00] #11 Hosting webinars and workshops
[16:06] #12 Utilizing your zoom background

Resources mentioned in this episode:

Join my masterclass: https://learn.lisaanne.ca/social-media-lead-gen

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

120: Scale Your Business in 2024 With Guest Podcasting

Thu, 11 Jan 2024 09:00:00 -0400

How do you scale your business in 2024 with guest podcasting? In this episode of the More Than Social Podcast, I speak with Christina Lenkowski, the owner and founder of Publicity by Christina, discussing her innovative ways of helping entrepreneurs through podcasting. We talk about the benefits of guesting on podcasts to reach new audiences, how to choose the right podcast to create maximum impact, the importance of developing messaging and content strategies for podcast interviews, understanding the significance of one's visibility and sustaining long-term relationships with podcast hosts, and why businesses should consider podcasts as a vital part of their marketing strategy. We also cover the importance of researching before sending podcast pitches and the need to share the podcast episode once it is done as part of creating a relationship with the host and the audience. Christina Lenkowski is a forward-thinking podcast publicist and educator for entrepreneurs, speakers and authors looking to expand their credibility and go from “best-kept secret” to “go-to expert” in their industries through being a guest on other people’s podcasts. In 2019, after 13 years working in the PR realm, Christina discovered what being a guest on podcasts did for her online-based business. Since then, she’s dedicated her work to helping other business owners, particularly women, see the same results. She’s been a guest on over 50 podcasts, including Her Empire Builder, Proffitt Podcast and The Heather Sager Show, and helped her private clients get booked on over 400 top-rated shows, including Hello Seven with Rachel Rodgers, The Online Business Show with Tyler McCall, The Copywriter Club and Get Paid with Claire Pelletreau, among others. Christina lives with her husband and daughter in Boise, Idaho. Why should you be a guest on podcasts?We cover the benefits of being a podcast guest for personal or business growth. Evolution of Christina's businessWe talk about Christina's decision to specialize in podcasting as her primary focus. What is a realistic expectation for people trying to get featured on podcastsChristina provides insights into what realistic expectations should be for individuals seeking to get featured on podcasts. Should you pay to be on a podcast? We examine the pros and cons of paying for podcast appearances and hear Christina's opinions and beliefs. Is there a certain point people should start trying to get on podcasts Christina sheds light on the ideal timing for individuals to pursue opportunities to appear on podcasts. How she coaches people to be on podcasts How Christina coaches individuals to prepare and perform effectively on podcasts. Reassurance to first-time guests Words of wisdom, Reassurance and encouragement for entrepreneurs looking to start guesting. The biggest tip to get on more podcasts right now The top strategy for increasing chances of being featured on more podcasts immediately. We talk about:

[0:00] Intro
[0:56] Why should you be a guest on podcasts
[5:40] Evolution of Christina's business
[11:34] Why she chose to focus on podcasting
[13:35] What is a realistic expectation for people trying to get featured on podcasts
[17:22] Should you pay to be on a podcast
[20:42] Is there a certain point people should start trying to get on podcasts
[24:51] How she coaches people to be on podcasts
[27:05] Reassurance to first-time guests
[30:39] Biggest tip to get on more podcasts right now
[43:38] One piece of advice for an entrepreneur

Connect with Christina

Website: https://www.publicityxchristina.com/
Instagram: https://www.instagram.com/publicityxchristina/
Facebook: https://www.facebook.com/publicityxchristina
LinkedIn: https://www.linkedin.com/in/christinastew/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

119: 12 Entrepreneurs, 12 Nuggets of Inspiration

Thu, 04 Jan 2024 09:00:00 -0400

From one entrepreneur to another, want the most powerful advice you need as you start off 2024? In this episode of the More Than Social Podcast, I share the top advice I learned from entrepreneurs I interviewed on my podcast in 2023. This year, I want you to tackle self-doubts and feelings of not feeling enough right off the bat. The advice shared by these top entrepreneurs includes making data a strong business ally, trusting yourself, taking time to pause before making important decisions, getting clarity with your goals, carrying a positive mindset, pursuing tasks that bring happiness, building connections with like-minded people, enjoying the journey of entrepreneurship, learning to say 'no', and mastering the art of selling. I believe in you, and it's important to celebrate your achievements while enjoying the entrepreneurship journey and learning from the past. Make data your best friend: Embracing data in decision-making can lead to more informed and effective choices. Trust yourself: It's important to rely on your instincts and confidence in your abilities. Pause, then take action: There is so much value in taking a moment to reflect before acting, ensuring more thoughtful and deliberate decisions. Value clarity: In business, projects, tasks, communication and relationships. Valuing clarity before acting is a skill to hone in on. Carry a positive mindset: Maintaining a positive outlook can influence your life and the lives of those around you in a significant way. Do what makes you smile: Pursue activities and paths that bring you joy, satisfaction, fun challenges and excitement. You get to create what you want, how you want when you want. Find your people: It's so important to surround yourself with supportive and like-minded individuals; it's a key to elevating your business, life, and relationships. Enjoy the journey: Appreciate the process and experiences along the way, not just the end goal. Be patient: Things don't always work out or happen exactly when and how we want them to. Find patience in achieving goals and dealing with life's challenges. Only take advice that feels good to you: Be selective with the advice you accept, ensuring it aligns with your values and perspectives. Learn how to say no: There is so much power in saying no, and it's often one of the hardest things we can learn. It's okay to decline requests or opportunities that don't serve your best interests. Spend the time to learn how to sell the right way: Investing your time and energy in learning effective and ethical sales techniques that will skyrocket your business. We talk about:

[0:00] Intro
[3:45] #1 - Make data your best friend
[5:19] #2 - Trust yourself
[6:16] #3 - Pause, then take action
[7:35] #4 - Value clarity
[9:34] #5 - Carry a positive mindset
[10:40] #6 - Do what makes you smile
[11:47] #7 - Find your people
[12:56] #8 - Enjoy the journey
[14:09] #9 - Be patient
[15:26] #10 - Only take advice that feels good to you
[16:31] #11 - Learn how to say no
[17:29] #12 - Spend the time to learn how to sell the right way

Resources:

Hera Zee - https://lisaanne.ca/how-to-structure-a-sales-page-that-converts-with-hera-zee/
Jess Jordana - https://lisaanne.ca/learn-copywriting-with-jess-jordana-check-out-her-insane-tips/
Samantha Lynn - https://lisaanne.ca/the-beginners-guide-to-pinterest-marketing-with-samantha-lynn/
Mike Draper - https://lisaanne.ca/how-to-get-more-tiktok-followers-fast-the-secret-strategy-revealed-with-mike-draper/
Ashley Ann - https://lisaanne.ca/use-live-stream-to-profit-with-ashley-ann/
Judi Fox - https://lisaanne.ca/unlocking-the-power-of-linkedin-expert-strategies-for-marketing-and-sales-with-judi-fox/
Chantelle Davison -https://lisaanne.ca/email-marketing-launch-strategies-for-program-success-with-chantelle/
Chad Durfee - https://lisaanne.ca/referral-marketing-how-to-turn-clients-into-your-best-advocates/
Andrea Maree - https://lisaanne.ca/instagram-marketing-tips-identifying-clients-tailoring-content-and-driving-sales-with-andrea/
Jami Monte - https://lisaanne.ca/how-to-organize-your-bookkeeping-for-a-more-productive-year/
Dawn Taylor - https://lisaanne.ca/entrepreneurship-managing-your-mental-health-as-a-business-owner/
Chris Kenney - https://lisaanne.ca/high-ticket-selling-when-is-the-right-time-to-make-the-leap/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

118: 3 Ways Entrepreneurs Can Make 2024 Their Most Powerful Year

Thu, 28 Dec 2023 09:00:00 -0400

I'm sharing what's up and coming in the future of digital marketing in 2024. In this episode of the More Than Social Podcast, I share my reflections and experiences from 2023, along with my plans and expectations for 2024. I talk about life as a new mother and share key business lessons, notably the importance of delegation, processes, and team selection for business growth. I also get into my personal journey of struggling with work-life balance and the significant changes I've made to my business to improve for the new year. Lastly, I share my vision for 2024 and encourage you to also start planning for the coming year, set bigger goals, and make a significant impact in your own community. "Out of sight, out of mind" in our live launches, promotions, and business: We can sometimes get forgotten in the sea of promotions and marketing. How are you standing out? What are you prioritizing to make sure your offers, promotions and launches are seen, heard and convert? Do you do a self-evaluation?: There is massive importance in introspection and self-assessment in one's professional journey, and I encourage you to evaluate your performance, goals, and strategies regularly. Knowing the many hats we wear each day: Acknowledge the diverse roles and responsibilities you have in your daily lives and how to manage them effectively. Juggling being a new mom this year: I share my personal challenge of balancing motherhood with other responsibilities and how this impacts our professional and personal lives. The power behind the Skeleton Key Mastermind: I joined the "Skeleton Key Mastermind" and share how it had the most transformative impact on me as a person and within my business. True delegation and the huge shifts I saw in my team: We cover the benefits of effective delegation, sharing how it can lead to significant improvements or changes within a team, enhancing productivity and morale. Being picky with your team: You have to be selective when picking team members because this can significantly impact the team's overall success and dynamics. How will you define success in 2024?: This question prompts reflection on personal or professional goals, urging you to consider your own goals for success in the upcoming year. My big goals for 2024: I share with you my biggest goals for 2024 in hopes of inspiring you to dream big too. What actions will you take to achieve your goals in 2024?: Think about the steps and strategies required to accomplish your goals and the need for action behind your ambition to turn it into a reality. We talk about:

[0:00] Intro
[2:25] 'Out of sight, out of mind' in our live launches, promotions and business
[3:11] Do you do a self-evaluation?
[4:56] Knowing the many hats we wear each day
[5:34] Juggling being a new mom this year
[6:51] The power behind the Skeleton Key Mastermind
[7:48] True delegation and the huge shifts I saw in my team
[12:32] Being picky with your team
[15:24] How will you define success in 2024?
[18:39] My big goals for 2024
[19:43] What actions will you take to achieve your goals in 2024?

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

117: Scaling Your Operations: Tools and Technologies

Thu, 21 Dec 2023 09:00:00 -0400

A brief summary of this episode

116: Building a High-Performing Team on a Budget

Thu, 14 Dec 2023 09:00:00 -0400

In this episode of the More Than Social Podcast, we talk about how building a successful remote team can be a game-changer for business owners. I share my own personal experiences and lessons that I've learned about outsourcing tasks, using platforms like FreeUp, and managing a virtual team using tools like Basecamp. The focus is on how to reclaim time, reignite passion, and balance workload through task delegation while still maintaining a relentless focus on growth. Together, we shine a light on the importance of recognizing the right roles to fill, smart hiring, and the value of enhancing efficiency with a remote team. The highs and lows of the first person I've ever hiredWe explore the emotional journey of hiring the first team member, highlighting the highs and lows that come with building a team from the ground up. Refining the Hiring Process: Learn from experience as we discuss the adjustments made in our following hires, giving you a proactive approach to refining your selection process. The Power of Teamwork: Dive into the significance of having a well-structured team, understanding the collective strength and collaborative synergy that drive organizational success. Strategic Team Building: Uncover the strategic steps involved in building a team, with insights on evaluating the specific positions necessary for optimal team composition. Outsourcing Insights: Explore practical examples of tasks and roles that can be effectively outsourced, providing a strategic perspective on leveraging external resources. Remote Team Dynamics: In the changing landscape of digital work, discover the advantages and dynamics of remote teams, highlighting the flexibility and efficiency gained through a distributed workforce. Effective Collaboration: Learn how project management tools (like Basecamp) create more streamlined communication, coordination, and alignment within a team, ensuring everyone is on the same page. Hiring on a Budget: I know hiring a team can feel costly, so I share insights and strategies for optimizing the hiring process when you don't have a massive budget. We talk about:

[0:00] Intro
[3:25] The highs and lows of the first person I've ever hired
[4:25] What I did differently the next time I hired
[5:35] Why having a team is important
[7:20] How to build a team and evaluate what positions you need
[12:10] Examples of where you could outsource
[15:25] The power of remote teams
[16:55] Using project management tools to keep everyone on the same page
[18:00] Hiring without a huge budget

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

115: Time Management Hacks for Busy Entrepreneurs

Thu, 07 Dec 2023 09:00:00 -0400

In this episode of the More Than Social podcast, we cover the crucial techniques of effective time management, a challenge many business owners and entrepreneurs struggle with. I highlight the personal challenges I have had when it comes to balancing motherhood and entrepreneurship, and share my personal journey and methods used for efficient time management. We cover strategies like prioritizing tasks, setting strict boundaries, learning how to delegate, using productivity tools, and creating strategies that resonate with one’s personal life and business goals to work smarter, not harder. The Challenges of Balancing Motherhood and EntrepreneurshipI share the struggles I have faced as a new mom and what I've learned in my first year of motherhood and running a business. Understanding Time ManagementWe break down what exactly time management is beyond what Google tells us it is. I teach you how to know what time management really means for you. The Importance of Effective Time ManagementEffective time management is that ticket for a smoother everyday life, and I teach you the secrets I have learned this last year. The Art of Prioritizing and Batching TasksA key aspect of gaining more time in your day is prioritizing and batching your tasks. I teach you the simple rule I've been following to help me gain more time in my day. Setting Boundaries and Delegating TasksAnother really simple move that helped me focus on my goals on a larger scale was setting some pretty strict boundaries. Boundaries and delegating tasks have been key in creating more time, and I will give you my secrets on how to do just that. Learning how to say noDo you struggle with saying 'no'? I used to also! In this episode, we talk about the importance and the power of saying no, and how it actually gives you more time back in your day. Creating SMART goalsAre you familiar with SMART goals? They're specific, they're measurable, they're achievable, they're relevant, and they have a time associated with it. I teach you the importance of having SMART goals and the urgency and purpose they serve to help you prioritize the things that you need to focus on. The Power of Automation and Productivity ToolsYou know how much I love automation and using it to be more productive and save time. We talk about some key tools to use to save more time. Embracing Your Unique Time Management StyleWe all have different time management styles, and we uncover exactly how to find yours. The power of over-communication Lastly, we talk about communication and the power of over-communicating -- whether it's your team, your family, or within yourself. We talk about:

[0:00] Intro
[2:05] The Challenges of Balancing Motherhood and Entrepreneurship
[3:45] Understanding Time Management
[5:25] The Importance of Effective Time Management
[7:20] The Art of Prioritizing and Batching Tasks
[8:45] Setting Boundaries and Delegating Tasks
[11:05] Learning how to say no
[12:50] Creating SMART goals
[15:20] The Power of Automation and Productivity Tools
[16:45] Embracing Your Unique Time Management Style
[17:45] The power of over-communication

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

114: Stay Top of Mind with Retargeting Paid Ads

Thu, 30 Nov 2023 09:00:00 -0400

In the final episode of our four-part series, we tackle the concept of retargeting and remarketing as crucial aspects of maximizing online ad campaigns on Facebook and Instagram. I share four distinct types of retargeting: website, email, social media, and database list, and stress the importance of personalization and consistency in messaging, and the potential of boosting engagement by offering incentives. We talk about cross-targeting, integrating Google and social ads strategies to create a network of touch points for potential leads. Through these strategies, you can (and should) create a 'bubble' around your audience to increase conversions and engagement. Understanding the Power of Retargeting Explore the potent impact of retargeting to harness the full potential of reaching engaged audiences. Different Types of Retargeting Ads Distinguish between various forms of retargeting ads, unlocking tailored approaches for different marketing objectives. Creating Compelling Retargeting Content Craft irresistible retargeting content that captivates and converts, driving users to take desired actions. Advanced Strategy: Cross Targeting Elevate your marketing game with advanced cross-targeting strategies, optimizing precision and expanding your reach across diverse audience segments. We talk about:

[0:00] Intro
[1:00] Understanding the Power of Retargeting
[3:55] Different Types of Retargeting Ads
[8:45] Creating Compelling Retargeting Content
[14:00] Advanced Strategy: Cross Targeting

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

113: Tests to Make to SkyRocket Ad Results

Thu, 23 Nov 2023 09:00:00 -0400

In this episode of the More Than Social podcast, I discuss the importance of A/B testing in maximizing Facebook and Instagram ad results. We get into the concept of A/B testing, and how it involves comparing two versions of an ad to determine which is more effective. I further break down how to set up an A/B test, interpret results, and refine the tests based on data. Introduction to A/B Testing and Optimization Techniques An overview of A/B testing, exploring its significance in marketing and the optimization techniques involved. The Importance of A/B Testing Highlighting the crucial role A/B testing plays in marketing strategies and its impact on decision-making. Setting Up Your A/B Test Guidance on the initial steps and considerations when configuring an A/B test for optimal results. Steps to Set Up A/B Tests Detailed instructions and procedures for implementing A/B tests effectively to gather meaningful data. Launching and Running Your Ads Insights into the process of launching and actively running A/B tests, ensuring a smooth execution of your advertising campaigns. Interpreting Your Results A breakdown of how to interpret the outcomes of your A/B tests, extracting valuable insights for future strategies. Understanding Your Stats Exploration of key statistical metrics and their significance in understanding the performance of A/B tests. Tips for Successful A/B Testing Practical tips and best practices to enhance the success of your A/B testing endeavours and achieve more impactful results. We talk about:

[0:00] Intro
[1:55] Introduction to A/B Testing and optimization techniques
[2:55] The Importance of A/B Testing
[4:15] Setting Up Your A/B Test
[4:55] Steps to Set Up A/B Tests
[7:20] Launching and Running Your Ads
[8:20] Interpreting Your Results
[9:05] Understanding Your Stats
[13:25] Tips for Successful A/B Testing

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching

112: Advanced Ad Targeting Strategies for Greater Reach

Thu, 16 Nov 2023 09:00:00 -0400

What are the best-advanced ad targeting strategies for greater reach? In this More Than Social Podcast episode, I discuss effective strategies for maximizing return on investment in advertising on Facebook and Instagram. We focus on how to understand and segment the target audience, the importance of retargeting ads, and how to use lookalike audiences. I also share insights about running ads and explain the need to maximize the advertising budget. A key point highlighted is the importance of custom audiences and segmentation, helping businesses reach a more specific set of potential customers. I also talk about the significance of reshaping ads based on the demographics, interests, and behaviours of the group you're targeting. Segmenting your audience: Learn how to effectively divide your target audience into distinct groups, enhancing your ad targeting precision and relevance. Creating custom audiences and retargeting leads: Discover the power of custom audience creation and how to retarget potential customers who have already shown interest in your products or services. Leveraging and structuring lookalike audiences:Explore strategies for leveraging lookalike audiences to expand your reach and optimize ad campaigns based on the characteristics of your existing customer base. We talk about:

[0:00] Intro
[3:45] Segmenting your audience
[8:45] Creating custom audiences and retargeting leads
[12:30] Leveraging and structuring lookalike audiences

Resources mentioned in this episode:

Episode 111: https://lisaanne.ca/crafting-ad-copy-and-creatives-for-maximum-roi/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

111: Crafting Ad Copy and Creatives for Maximum ROI

Thu, 09 Nov 2023 09:00:00 -0400

How do you craft ad copy for maximum ROI? In this More Than Social Podcast episode, I guide you on how to craft effective Facebook and Instagram ad copy to maximize your return on investment. I discuss common challenges, such as the frustration of ads that don't convert, and give you a strategy to overcome these issues by understanding your target audience, structuring your ad copy effectively, and using visuals that resonate. In this episode, I dive into deciphering the mindset behind your target audience, how to write a compelling headline, how to proposition value to your audience, and how to craft a clear call to action. We will also explore the importance of the visual aspects of your ads, mainly emphasizing video content. As a way to wrap up, I lay the foundation for our next episode, where we will dive into advanced ad targeting strategies. Why your ads don’t convert We get into the common reasons behind low ad conversion rates, helping you identify and address the issues affecting your advertising effectiveness. The Importance of understanding your target audience We talk about the crucial role of understanding your specific target audience, their needs, preferences, and behaviours, in order to create ads that resonate with them and drive better results. The structure of ad copies We explore the fundamental components and layout of effective ad copies, breaking down the elements that make up compelling advertising content. Elements of your ad copy In this segment, we discuss the key elements and components that should be present in your ad copy, such as headlines, body text, and calls to action, to make your ads more persuasive. 3 tips to make sure you format your ad copy in the most strategic way I share three valuable tips for formatting your ad copy strategically, helping you optimize the presentation and layout for maximum impact and engagement. Ad copy visuals that are converting well right now We get into the types of visual content that are currently performing exceptionally well in ad campaigns, keeping you up-to-date with the latest trends and effective visuals. 4 tips for creating eye-catching video Lastly, we cover four practical tips for producing video content that captures the attention of your audience and boosts the effectiveness of your video ads. We talk about:

[1:20] Why your ads don’t convert
[3:00] The Importance of understanding your target audience
[6:35] The structure of ad copies
[7:05] Elements of your ad copy
[9:20] 3 tips to make sure you format your ad copy in the most strategic way
[10:45] Ad copy visuals that are converting well right now
[11:40] 4 tips for creating eye-catching video

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

110: Is It Worth It To Pay For Leads?

Thu, 02 Nov 2023 08:00:00 -0400

Is it worth it to pay for leads? In this episode, of the More Than Social Podcast, we explore the question of whether it's worth it to pay for leads in your business. I share my personal journey and discuss the benefits and challenges of investing in paid advertising for lead generation. Why paid adsWe get into the reasons for using paid advertising as a marketing strategy, highlighting its advantages and relevance in marketing today. Why you aren't getting results with paid adsWe cover common pitfalls and mistakes that can hinder the success of paid advertising campaigns, offering insights into how to overcome them. Examples of ads we have runI explore real-world examples of advertising campaigns to showcase successful strategies or creative approaches that have worked in the past. The process of running adsI outline the step-by-step process involved in setting up and running paid advertising campaigns, giving viewers a comprehensive overview of what to expect. Four key aspects to boost the quality of your adsWe cover four critical elements that, when optimized, can significantly enhance the effectiveness and quality of your paid advertisements. Understanding ad analyticsWe explore the importance of analyzing advertising data and metrics, helping viewers grasp how to interpret and use analytics to improve their campaigns. The only way paid ads actually workLastly, I reveal the ultimate key or strategy for making paid advertising efforts successful, likely addressing misconceptions or providing a unique perspective on their efficacy. Discover how paid advertising can help you attract high-quality leads and grow your business. Tune in for valuable insights and strategies to make the most of your paid advertising efforts. We talk about:

[1:10] Why paid ads
[2:30] Why you aren't getting results with paid ads
[4:50] Examples of ads we have run
[5:25] The process of running ads
[6:15] Four key aspects to boost the quality of your ads
[7:40] Understanding ad analytics
[10:05] The only way paid ads actually work

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

109: Work-Life Balance - Is It Really Possible?

Thu, 26 Oct 2023 08:00:00 -0400

Work-life balance -- is it really possible? In this episode, we explore a variety of valuable insights and practical tips that can help you strike the perfect balance. Whether you've been an entrepreneur for years, or are just starting your journey, join Bryan and me as we uncover the art of scaling a business and living a fulfilling life, all on your terms. One tip for entrepreneurs trying to scale and enjoy their life at the same time We share our game-changer strategy and tips to help you find the balance you're looking for in your life and business. Utilizing the time you have wisely Discover the importance of time management and how making the most of your precious minutes can lead to greater success in your entrepreneurial journey. Working at times that make sense for us Explore the idea of working at hours that align with your productivity and personal preferences. Find out how optimizing your work schedule can improve your efficiency and overall well-being. Understanding your non-negotiables We discuss identifying and respecting your non-negotiables in both business and life, helping you create a sustainable work-life balance that suits your needs. Creating a support team Learn the art of building a strong support team to assist you in your business endeavours. Discover how having the right people by your side can alleviate stress and enhance your journey. Setting up automations to support you Explore the benefits of automating tasks to streamline your workflow and reduce manual workload. Discover how automation can grant you more time for your personal life. Tips for hiring a team Get our advice on the process of hiring a team that aligns with your business vision. Learn how to select and nurture a team that can contribute to your entrepreneurial success. Are you proactive with your time? We get into the significance of being proactive and taking control of your time. Find out how a proactive approach can help you reach your goals and maintain a balanced life. Work-life balance means something different to everyone Explore the concept that work-life balance is a unique and individualized pursuit. Understand how defining what balance means to you is key to personal fulfillment. Putting boundaries around notifications In the final part of the podcast, we talk about the importance of setting boundaries around notifications and technology. Learn how this practice can help you detach from work and enjoy your personal time without interruptions. We talk about:

[2:30] One tip for entrepreneurs trying to scale and enjoy their life at the same time
[4:05] Utilizing the time you have wisely
[6:35] Working at times that make sense for us
[7:55] Understanding your non-negotiables
[11:20] Creating a support team
[13:55] Setting up automations to support you
[16:20] Tips for hiring a team
[19:20] Are you proactive with your time?
[20:30] Work-life balance means something different to everyone
[20:50] Putting boundaries around notifications

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

108: Navigating Growth Pains: Lessons from Restructuring Our Team

Thu, 19 Oct 2023 08:00:00 -0400

In this episode, we dive deep into the transformative journey of outsourcing tasks and restructuring our digital marketing agency. We explore the pivotal moments that led to our decision to restructure, our meticulous search for the right team members, and the remarkable outcomes of streamlining our operation. We discuss the challenges of managing cashflow while expanding your team and the importance of strategically planning the hiring of new members. Why we're restructuring our agency Learn about the catalysts and motivations behind our agency's decision to embark on a significant restructuring journey. Searching for the right team members Find out how we tackled finding the perfect individuals to join our team, and the lessons we have learned along the way. How streamlining helped us Explore the positive impacts and unexpected benefits that streamlining our operations had on the agency's efficiency and overall success. Cashflow and expanding your team Discover the challenges of managing cashflow when expanding your team and how we navigated it. Strategically planning hiring of new team members Learn about the importance of strategic planning when it comes to expanding your team and the benefits of a thoughtful approach. Taking time to train new members Uncover why investing time and resources into training new team members is essential for long-term success and growth in any organization. We talk about:

[1:50] Why we're restructuring our agency
[4:05] Searching for the right team members
[7:45] How streamlining helped us
[8:30] Cashflow and expanding your team
[9:50] Strategically planning hiring of new team members
[13:30] Taking time to train new members

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

107: Revamping my Agency: Behind-the-Scenes of Our Website Redesign

Thu, 12 Oct 2023 08:00:00 -0400

What goes into revamping a digital marketing agency? In this episode, I take you behind the scenes of my agency, Stock Media's, website redesign. We cover: 1. The Agency's Mission Discover what our digital marketing agency is all about, the core objectives that drive our success, and what we're doing to keep pushing boundaries within the industry. 2. Scaling Strategies Learn about the strategic shifts we're implementing within the agency to drive growth and scale our operations effectively. 3. Websites vs. Funnels Explore the debate between traditional websites and high-converting funnels and the impact they can have on your online presence. 4. Building a Funnel Hub Uncover the concept of creating a funnel hub and why it's crucial for streamlining your online marketing efforts. 5. Agency Website Revamp Take a behind-the-scenes look at the process of revamping our agency's website and the thought process that goes into it. 6. The Art of Branding Delve into the exciting world of rebranding and the importance of a cohesive brand identity. 7. Crafting Compelling Messages Get insights into the art of tailoring your messaging to resonate with your target audience. 8. Finding Your 'Rockstar Moment' Discover the significance of identifying and capitalizing on your brand's unique strengths and moments of brilliance. 9. Website Design Essentials Explore the key elements to consider when designing a website that captivates your audience and converts visitors into customers. 10. Harnessing the Power of Video Learn how incorporating video content on your website can elevate your online presence and engagement. 11. Marketing Your Website Launch Get valuable tips and strategies for effectively marketing your newly revamped website to maximize its impact. Tune in to this episode to gain valuable insights and inspiration for your own website redesign, and to see what truly goes on behind the scenes. We talk about:

[1:00] What my digital marketing agency is set up to do
[1:45] The shifts we're making within the agency to scale
[3:30] Websites vs. funnels
[7:50] Creating a funnel hub
[10:30] The process of revamping our agency's website
[11:10] Redoing the branding
[13:20] Tailoring your messaging
[15:20] Finding your 'rockstar moment'
[19:25] Designing your website
[22:10] Using video on your website
[23:15] Marketing your new website launch

Resources mentioned in this episode:

Go High Level: https://www.gohighlevel.com/?fp_ref=stock-media-inc12

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

106: Team, Clients, Success: How She Navigated it All to 6 Figures

Thu, 05 Oct 2023 08:00:00 -0400

Are you trying to navigate your way to 6 figures and beyond? In this episode, Simona Costantini joins me to talk about client retention and growth, building a team, and defining what success means to you. We cover: Tips for getting your first clients and lead generation sources: We discuss strategies and techniques for acquiring your initial clients and identifying effective lead-generation channels. How she's getting referrals from clients: Learn how Simona has successfully leveraged client relationships to generate referrals and expand her business network. Managing an increasing workload while keeping a top-notch level of customer experience: Discover strategies for handling a growing workload while maintaining high-quality customer service and satisfaction. The importance of understanding your core life values: We'll explore the significance of aligning your business decisions with your core life values to ensure long-term fulfillment and success. Key aspects of growing your team: We cover the essential factors to consider when expanding your team and scaling your business. The money mindset behind hiring a team: Gain insights into the mindset necessary for making informed decisions when investing in and managing a team. Managing your work-life balance: Learn techniques and best practices for maintaining a healthy work-life balance while growing and managing your business effectively. We talk about:

[2:20] Who Simona is and how she got to where she is now
[5:50] Tips for getting your first clients and lead generation sources
[9:10] How she's getting referrals from clients
[13:05] Managing an increasing workload while keeping a top-notch level of customer experience
[14:20] The importance of understanding your core life values
[16:35] Key aspects of growing your team
[21:25] The money mindset behind hiring a team
[23:55] Managing your work-life balance

Resources mentioned in this episode:

Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with Simona

Instagram - https://www.instagram.com/simona__costantini
Happiness Happens Instagram - https://www.instagram.com/happinesshappenspodcast/
Facebook - https://www.facebook.com/costantiniproductions
LinkedIn - https://www.linkedin.com/in/simona-costantini-25653a30/
Website - https://simonacostantini.com/
Launch Your Podcast in 8 Weeks - https://www.simonacostantini.com/resources

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

105: Why You Should STOP Creating New Email Copy

Thu, 28 Sep 2023 08:00:00 -0400

Learn why you should stop creating new email copy. We discuss the differences between email newsletters and sequences, clarifying their roles in your strategy. Then, we highlight common entrepreneurial pitfalls in email marketing and emphasize the significance of open rates and click-through rates for campaign effectiveness. I cover: Distinguishing the Difference: Email Newsletters vs. Email Sequences First, we talk about the fundamental distinctions between email newsletters and email sequences, shedding light on their unique roles in your marketing strategy. Email Marketing Pitfalls to Avoid Discover the biggest mistakes entrepreneurs make in email marketing, pinpointing areas where improvement is crucial to success. Leveraging Data for Email Content Excellence Explore using your email data effectively to shape and enhance your email content creation. Deciphering Open Rates We talk about open rates, explaining their significance and how they impact your email campaigns. Click Rates and User Engagement We learn about click-through rates, highlighting their role in measuring user engagement and interaction with your emails. We talk about:

[1:00] The listener question that sparked this topic
[1:35] The difference between email newsletters and email sequences
[3:30] Where entrepreneurs are making a mistake in email marketing
[4:35] Using your data to influence your email content creation
[5:40] Understanding open rates
[6:35] Understanding click rates
[8:00] My email marketing guide

Resources mentioned in this episode:

Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

104: 3 Ways to Repurpose Your Email Content

Thu, 21 Sep 2023 08:00:00 -0400

Learn 3 ways to repurpose your email content. In this episode, we are talking about the magic of repurposing your email sequences to create content for social media, blogs, and even video content. It's about putting all of your hard work and effort into more marketing material. I cover: Content repurposing with emails and social media: Exploring ways to repurpose content effectively for email campaigns and social media platforms to maximize reach and engagement. Repurposing blog content: Techniques and strategies for repurposing written blog posts into various formats like videos, infographics, or podcasts for broader content distribution. Repurposing video content: Tips on repackaging existing video content to create new video assets, expanding the content's lifecycle and audience reach. Breaking down your content: The importance of dissecting your content into smaller, digestible pieces to cater to different audience preferences and consumption habits. Mixing up your content: Strategies for diversifying your content mix to keep your audience engaged and interested, such as incorporating different media types or storytelling styles. Creating evergreen content: Exploring the concept of evergreen content that remains relevant over time, providing long-term value to your audience and maintaining its effectiveness. Using a teaser strategy: Leveraging teaser content to pique curiosity and generate interest in upcoming content or products, fostering anticipation and engagement. We talk about:

[0:00] Intro
[2:25] Content repurposing with emails and social media
[4:30] Repurposing blog content
[5:05] Repurposing video content
[6:20] Breaking down your content
[6:50] Mixing up your content
[7:25] Creating evergreen content
[7:55] Using a teaser strategy

Resources mentioned in this episode:

Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

103: 3 Powerful Email Marketing Strategies for Rapid List Growth

Thu, 14 Sep 2023 08:00:00 -0400

Learn 3 powerful email marketing strategies for rapid list growth. Do you need help to breathe new life into your email marketing efforts? Do you find yourself staring at an email list that refuses to grow? If you've ever questioned the hype around email marketing or wondered how to turn your stagnant list into a thriving community, you're in the right place. In this episode of More Than Social, we dive deep into the world of email marketing. From addressing the everyday frustrations of list growth to sharing a remarkable email marketing success story, we've got your email marketing journey covered. I cover: When your email list feels like it isn't growing Are you struggling with an email list that won't budge? In this episode, we explore the common challenges and frustrations marketers face when their email list growth stalls. Email marketing success story Join us for an inspiring story of email marketing success with my client "Sarah." We'll take you through a real-life success story that demonstrates the incredible potential of email marketing and how it can transform your business. The hype about email marketing Is email marketing all it's cracked up to be? We separate the myths from the truths and uncover why email marketing continues to be a vital component of successful digital marketing strategies. 3 strategies for growth Learn three actionable strategies to supercharge your email list growth. Whether you're a marketing veteran or just starting out, these proven techniques will help you expand your audience and engagement. The guide you need to help you As a bonus, I give you free access to my comprehensive guide to accompany your email marketing journey. Discover the valuable insights and expert advice that await you in your journey to email marketing success. We talk about:

[0:00] Intro
[1:40] When your email list feels like it isn't growing
[2:30] Email marketing success story
[4:40] The hype about email marketing
[5:40] 3 strategies for growth
[8:25] The guide you need to help you

Resources mentioned in this episode:

Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

102: How to Automatically Turn Leads Into Booked Appointments

Thu, 07 Sep 2023 08:00:00 -0400

Learn how to automatically turn leads into booked appointments. In this episode, we get into the art of the follow-up. How are you following up with leads and potential clients? And better yet, how are you turning those follow-ups into booked appointments on your calendar? We get into: The Follow-Up Game We discuss its importance and how it can influence relationship-building. Crafting Each Chance to Build a Relationship Discover the nuances of making follow-ups count. Learn how to tailor your approach to different individuals and situations, ensuring your efforts contribute meaningfully to relationship development. Writing Follow-Up Emails We break down the elements of an effective follow-up email. From subject lines to content, gain insights into writing compelling messages that prompt responses and engagement. Automating the Process Is automation the key to consistent follow-ups? We weigh the pros and cons of automating follow-up sequences, exploring how technology can streamline the process without sacrificing authenticity. Getting Help with This I share my tips and secrets on how you can get help with this right now. We talk about:

[0:00] Intro
[3:20] The follow-up game
[4:50] Crafting each chance to build a relationship
[6:50] Writing follow-up emails
[9:45] Automating the process
[10:30] Getting help with this

Resources mentioned in this episode:

Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

101: Part 2: Navigating Podcasting for Your Personal Brand in 2023

Thu, 31 Aug 2023 08:00:00 -0400

Learn how to navigate podcasting for your personal brand in 2023. In this episode, Bryan and I pull back the curtain in part 2 of our podcasting series to give you an exclusive look into the meticulous process of creating and sharing our podcast. Join us as we take you through each step of our pre-recording routine, dive into the tools we use, and uncover the strategies that drive our podcasting success. We take you behind the scenes and share the thought and effort invested in ensuring top-notch audio content. Discover the equipment we use for our recording setup, from the camera and tripod that create our visual landscape to the microphone that captures our voices with utmost clarity. Curious about our secret to seamless delivery? We give you a peek at our teleprompter choice, providing an insight into how Lisa maintains a natural flow while engaging our audience. Learn about the recording software that transforms our ideas into reality, the editing system, and the production team that polishes the final product. But the process continues beyond recording. We share our preferred hosting platform and walk you through uploading each podcast episode. Witness the art of repurposing as we discuss converting podcast content into compelling blogs and effective email marketing. Navigating the world of social media can be overwhelming, and this is why we share our posting schedule that maximizes engagement while maintaining a consistent online presence. As a bonus, we shed light on the project management system that keeps us organized, ensuring that every aspect of our podcast creation falls into place seamlessly. We talk about:

[0:00] Intro
[1:25] The 6 steps we take in pre-recording
[3:00] Behind the scenes of recording this podcast
[4:20] Our camera and tripod
[5:30] The microphone we use
[6:45] What we use as a teleprompter
[8:00] Our recording software
[9:40] Our editing system
[11:10] Doing podcast uploads and our preferred hosting platform
[12:15] Repurposing this podcast into a blog and email marketing
[14:05] Our social media posting schedule
[17:50] How to get people to know your new episode is released
[18:40] The project management system we use

Resources mentioned in this episode:

Episode 100: https://lisaanne.ca/part-1-navigating-podcasting-for-your-personal-brand-in-2023
Ultimate Personal Brand Podcast Cheat Sheet: https://learn.lisaanne.ca/brandedpodcastguide
RiverSide: https://www.riverside.fm/?via=lisaannecoaching
Our producer: www.simonacostantini.com / www.instagram.com/costantiniproductions

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

100: Part 1: Navigating Podcasting for Your Personal Brand in 2023

Thu, 24 Aug 2023 08:00:00 -0400

Learn how to navigate podcasting for your personal brand in 2023. I am so excited to share episode 100 of the More Than Social podcast with you this week! Bryan and I want to share our podcast production process with you in honour of the show, celebrating 100 episodes and the consistency and creativity it takes to produce weekly episodes. In this episode, we dive deep into the world of podcasting and teach you some fantastic tips and tricks to make your show shine. Episode Highlights: Knowing Your Audience: We kick things off by discussing the importance of understanding your audience and tailoring your content to their preferences. After all, your listeners are the heart and soul of your show! Spark Ideas with ChatGPT: Discover how ChatGPT can be your creative partner in generating unique and engaging episode ideas that will keep your listeners coming back for more. YouTube and Spotify Exploration: Learn how to research your podcast topic by delving into platforms like YouTube and Spotify. Find out how to find valuable insights and trends that will give your episodes that extra edge. Unleash YouTube Plugins: Uncover the power of YouTube plugins that can aid you in crafting well-structured content. We'll share top-notch tools to streamline your content planning process and save you precious time. Crafting an Episode Outline: Crafting a winning podcast starts with a solid outline. We'll guide you through the process of creating an effective outline that keeps your episode on track and your listeners engaged. Recording Like a Pro: Whether you're a solo host or featuring guests, recording techniques matter. We talk about recording tips that will enhance the quality of your podcast and make it stand out. Prepping Your Guests: Inviting guests to your podcast? Learn the ropes of preparing your guests for a smooth and dynamic episode. From pre-show communication to setting expectations, we've got you covered. Scripts and Natural Delivery: Striking a balance between using scripts and sounding natural can be a challenge. Tune in to discover insider secrets on maintaining a conversational flow while staying on point. Whether you're looking to start your own podcast or take yours to the next level, this episode is packed with insights to help you take your podcasting game to the next level. Get ready to captivate your audience, fine-tune your recording skills, and create content that leaves a lasting impact. We talk about:

[0:00] Intro
[3:10] Knowing the audience for your show
[5:45] Leveraging ChatGPT to spark episode ideas
[8:15] Searching YouTube and Spotify for your topic
[9:10] Using YouTube plugins to help plan your content
[11:15] Creating an outline for your episode
[13:05] How to record your episode
[14:10] How to prep guests for episodes
[14:45] Using scripts and sounding natural

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

099: Growing Online Communities: +750 Members/Month with Jon Beebe

Thu, 17 Aug 2023 08:00:00 -0400

Learn how to grow an online community organically each and every month. In this episode, Jon Beebe joins me to talk about growing an online community and how him and his wife grew their affiliate marketing community, Beebe's Bargains, to 65,000 members and continues to grow organically by more than 750 new members each month. This year alone, they'll achieve over $5 ½ million in affiliate sales. Jon is a devoted husband, a proud girl dad (x3), and a man of faith. He's a passionate entrepreneur with a mission to live and work in a way that allows him to engage more with those he loves and the things he loves. Jon's coaching venture, Beebe's Coaching, empowers aspiring entrepreneurs to achieve their goals. We cover: How Jon Embarked on His Journey We talk about how Jon and his wife got started with affiliate marketing. Understanding Affiliate Marketing We define and discuss what affiliate marketing is and how you can use it in your business model as well. Choosing Products, Programs, or Services to Promote We get into how to pick which items or services to promote and find aligned brands to partner with. Building a Community Around Affiliate Marketing We talk about how he creates community and the specific steps he has taken to take his to over 65,000 members. Engagement Strategies for Community Sustainability Strategies for maintaining community engagement are explored, as well as tips and tricks to increase the engagement of your existing communities. Monitoring and Managing Community Members Jon covers methods to keep track of and manage members within the community. Organic Growth of Beebe's Bargains Jon shares the secrets to how Beebe's Bargains has achieved natural, sustainable growth over time. Balancing Sales and Community Building We close the episode by talking about how to maintain a balance between sales efforts and building a friendly, community-oriented atmosphere. We talk about:

[0:00] Intro
[2:35] How Jon got on this journey
[6:55] What is affiliate marketing?
[10:00] What types of products, programs or services to promote
[10:55] Creating a community around affiliate marketing
[13:25] How to keep a community engaged
[18:45] How to keep track of community members
[22:25] How Beebe's Bargains continues to grow organically
[25:35] The balance between selling and being a community-building friend

Connect with Jon

Website - https://beebesbargains.com/
Instagram - https://instagram.com/thejonbeebe
Facebook - https://www.facebook.com/thejonbeebe
Other links - https://linktr.ee/thejonbeebe

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

098: Advanced Marketing Automation Techniques for Success

Thu, 10 Aug 2023 08:00:00 -0400

Leverage these advanced marketing automation techniques for business success. In this episode, discover powerful techniques for segmenting your email list, revolutionizing your marketing strategy with targeted engagement and personalization. Plus, learn how to optimize your workflow with plug-ins and tools to boost productivity and efficiency. I cover: How to segment your email list: Learn practical strategies to categorize and target your email subscribers based on specific criteria, improving engagement and personalization. Using plug-ins as part of your workflow: Enhance workflow efficiency by incorporating plug-ins, software, or tools that streamline processes and boost productivity. Example of a lead magnet workflow: Get insights into constructing a lead magnet workflow, attracting potential customers with valuable content and nurturing them toward conversion. Tailoring the customer or client journey to their unique interests: Recognize the significance of customizing the journey for each customer, providing personalized experiences that align with their individual preferences and needs. Prioritizing human connection: Emphasize the importance of building authentic relationships with customers, clients, and partners, fostering trust and loyalty through genuine interactions. We talk about:

[0:00] Intro
[0:55] How to segment your email list
[2:15] Using plug-ins as part of your workflow
[3:35] Example of a lead magnet workflow
[4:30] Tailoring your client's journey to their unique interests
[5:25] Prioritizing human connection

Resources mentioned in this episode:

https://zapier.com/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

097: 9 Things to Know When Scaling a Business

Thu, 03 Aug 2023 08:00:00 -0400

Hear 9 key things to know when scaling a business. In this episode, I take you through nine fundamental essentials I have learned through my entrepreneurship journey that will help you grow and scale your business. I cover: Embracing the journey: Embracing the journey is an important mindset in any endeavour, where one acknowledges the value of experiencing both successes and challenges, fostering personal growth, and remaining committed to the path forward. Creating genuine connections: Building genuine connections is a fundamental aspect of any venture, involvingestablishingf authentic relationships with referral partners, clients, and team members based on trust, transparency, and shared values. The power of mentorship: Recognizing the power of mentorship is essential in various fields, as seeking guidance and wisdom from experienced individuals can offer valuable insights, encouragement, and support on the journey to success. Learning how to delegate: Mastering the art of delegation is a vital skill in any organizational setting, enabling efficient task distribution, empowering team members, and focusing on strategic decision-making. Setting up automations where possible: Implementing automation processes whenever feasible is a valuable practice in optimizing workflows, increasing productivity, and streamlining operations for enhanced efficiency. Spending money to make money: Understanding the principle of strategic investment applies broadly, where judicious spending on key opportunities and resources can lead to favourable returns and growth in various endeavours. Investing in a team: Prioritizing investments in a cohesive and skilled team is a universal concept, recognizing that a motivated and capable workforce is a significant asset that drives success and sustains progress across different fields. We talk about:

[0:00] Intro
[1:25] Embracing the journey
[2:05] Creating genuine connections
[3:05] The power of mentorship
[4:55] Learning how to delegate
[6:10] Setting up automations where possible
[6:45] Spending money to make money
[7:50] Investing in a team

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

096: Marketing Automations to Save Time in Your Business

Thu, 27 Jul 2023 08:00:00 -0400

Learn how to leverage automations to save time in your business. In this episode, I take you through my key steps when it comes to automation, some stats that show its continued growth, and which tools you should be implemented in your business to maximize your time, energy and output. I also share key plugins I use to help create a seamless workflow. I cover: What is a Marketing Automation Explore the definition and concept of marketing automation, a powerful tool that enables businesses to streamline and automate their marketing processes for improved efficiency and effectiveness. Automation Stats That Will Blow Your Mind Discover mind-boggling statistics and facts that highlight the impact and benefits of automation in various industries, from increased productivity to higher conversion rates. Must-Have Automation Tools to Use in Your Business Explore essential automation tools and software solutions that can help businesses automate repetitive tasks, streamline workflows, and enhance productivity, ranging from email marketing platforms to customer relationship management (CRM) systems. How to Get Your Programs to Talk to Each Other Learn strategies and techniques for integrating and connecting different software programs and tools within your business ecosystem to enable seamless data sharing, streamline operations, and optimize efficiency. We talk about:

[0:00] Intro
[2:50] What is a marketing automation
[4:00] Automation stats that will blow your mind
[6:10] Must-have automation tools to use in your business
[14:20] How to get your programs to talk to each other

Resources mentioned in this episode: Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide Top Online Automations You Need to Free Up Time in Your Businesshttps://www.lisaannecoaching.ca/automation-guide ActiveCampaign - Free Trialhttps://www.activecampaign.com/?_r=GQM8GAXK Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

095: #1 Way to Generate Leads off Threads

Thu, 20 Jul 2023 08:00:00 -0400

Learn the number one way to generate leads off Threads. Have you heard of Threads yet? In this episode, I'm explaining my go-to ways to leverage the platform and how I have been using it to generate leads right back into my business. I cover: Understanding 'Threads': An overview of what 'Threads' is, its purpose and how to use it. Refreshing new app experience: Exploring the refreshing and innovative features offered by the app. Finding and downloading the app: I will guide you on how to locate and download the 'Threads' app. Embracing authenticity: Highlighting the app's ability to enable users to express their true selves. Personal strategy for using Threads: Sharing the individual approach or plan implemented while using 'Threads.' Cross-promoting Threads posts: Utilizing other platforms to promote content created on 'Threads.' Benefits of lead magnets for lead generation: Explaining the preference for using lead magnets as a means of generating leads. We talk about:

[0:00] Intro
[1:00] What is 'Threads'
[1:55] How refreshing this new app is
[2:35] How to find and download the app
[3:15] The ability to be your authentic self
[3:35] The strategy I'm taking on Threads
[4:10] Cross-promoting Threads posts
[7:30] Why I like to use lead magnets for lead generation

Resources mentioned in this episode

10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

094: Streamlining Business Growth with Marketing Automation

Thu, 13 Jul 2023 08:00:00 -0400

Learn how to streamline your business growth with marketing automation. In this episode, I'm breaking down the major benefits of using marketing automation to grow your business in the online world -- with simple and easy-to-implement strategies. We'll talk about automating tedious tasks, personalizing the experience for your clients and your prospects, and how to follow up without overthinking your process, among many other things. I cover: How Automation Elevates Your BusinessDiscover the transformative power of automation in streamlining processes, increasing efficiency, and driving business growth. What to Do When You Feel "Too Busy" in Your Own Business Learn effective strategies and techniques to manage overwhelm and regain control when your business demands become too much. Sending Automated, Tailored Messages to Clients Harness the potential of automated messaging to deliver personalized and relevant communication to your clients, enhancing customer experience and engagement. Personalizing Your Automations Unlock the full potential of automation by tailoring it to the unique preferences and needs of your customers, ensuring a personalized and meaningful interaction at every touchpoint. The Data You Gain from Automation Explore the valuable insights and analytics that automation provides, enabling you to make data-driven decisions, optimize processes, and gain a competitive edge in the market. We talk about:

[0:00] Intro
[2:30] How automation elevates your business
[4:20] What to do when you feel "too busy" in your own business
[4:50] Sending automated, tailored messages to clients
[6:20] Personalizing your automations
[8:30] The data you gain from automation

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

093: Why Having a Lead Generation System is Crucial

Thu, 06 Jul 2023 08:00:00 -0400

Learn why having a lead generation system is crucial. This episode was previously shared on a business summit, and this recording is available exclusively on the More Than Social podcast. We focus on deep-diving into the purpose of automation, the strategy behind it, mistakes entrepreneurs make off the bat, how to leverage social media, and why social media isn't the "be all end all". We talk about:

[0:00] Intro
[3:15] My entrepreneurship journey and how I got started
[5:00] Getting into affiliate marketing
[5:40] How I got my first client
[7:50] Why it's essential to establish systems and processes at the beginning of your business
[9:50] Which systems and processes to start off with
[15:30] Mistakes entrepreneurs make when not paying attention to systems and processes
[17:55] Not putting all of your strategy into social media
[19:25] How to use social media to attract ideal clients in an effective way
[21:55] Tips for attracting your dream clients
[24:20] Getting ideal clients off of social media through your lead magnet
[27:20] How to provide value through email to nurture your prospective clients
[29:50] Creating a 'value' email sequence
[33:50] One key piece of advice for a new entrepreneur

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

092: How to Generate Leads through YouTube: The Ultimate Guide with Jamar Diggs

Thu, 29 Jun 2023 08:00:00 -0400

Learn how to generate leads through YouTube with Jamar Diggs. Jamar Diggs is the CEO + Founder of J Diggs Media, a YouTube Marketing Agency that helps online business owners get more qualified leads and traffic without launching or fighting the algorithm. His signature framework uses YouTube search to attract new problem-aware people into his client's sales systems every day. Jamar gives us insight on: Incorporating YouTube and Instagram together in your strategy Learn how to effectively integrate YouTube and Instagram into your overall marketing strategy for maximum reach and engagement. How many YouTube videos should you post on average Discover the ideal frequency for uploading YouTube videos to maintain a consistent presence and engage your audience effectively. How to use YouTube's search engine to attract the right viewers Uncover strategies to optimize your content and leverage YouTube's search engine to attract and engage your desired target audience. How to rank on YouTube Explore techniques and best practices to improve your YouTube video rankings and increase visibility in search results. How to find relevant phrases people are searching on YouTube Gain insights into effective methods for identifying and utilizing relevant search phrases that users frequently use on YouTube to enhance your content's discoverability. Knowing how long your videos should be Understand the optimal video length considerations to create engaging content that holds viewers' attention and aligns with their preferences. Tips for knowing which keywords to useReceive valuable tips on selecting the most appropriate keywords to optimize your YouTube videos and increase their discoverability. Does video transcription matter? Learn about the importance of video transcription and how it can contribute to better accessibility, SEO, and overall user experience. Are hashtags effective? Explore the effectiveness of hashtags on YouTube and understand their potential impact on improving discoverability and engagement with your videos. Biggest tips for leveraging playlists: Discover the key strategies and tactics to effectively leverage playlists on YouTube to organize and showcase your content, improving user experience and encouraging longer watch times. How to start getting clients from YouTube Gain insights into effective methods and approaches to leverage your YouTube presence and attract clients or customers to your business. Are YouTube Shorts worth it? Explore the benefits and considerations of utilizing YouTube Shorts, a feature for creating and sharing short-form vertical videos, and decide if it's a worthwhile addition to your content strategy. We talk about:

[0:00] Intro
[4:30] Incorporating YouTube and Instagram together in your strategy
[6:50] How many YouTube videos should you post on average
[8:10] How to use YouTube's search engine to attract the right viewers
[9:35] How to rank on YouTube
[10:50] How to find relevant phrases people are searching on YouTube
[13:30] Knowing how long your videos should be
[16:30] Tips for knowing which keywords to use
[18:15] Does video transcription matter?
[19:30] Are hashtags effective?
[21:10] Biggest tips for leveraging playlists
[22:20] How to start getting clients from YouTube
[26:45] Are YouTube Shorts worth it?

Resources in this episode:

TubeBuddy: https://www.tubebuddy.com/
VidIQ: https://vidiq.com/
Free Training: YouTube Lead Generation Blueprint: http://jamardiggs.com/training

Connect with Jamar

Instagram - https://www.instagram.com/jamardiggs/
LinkedIn - https://www.linkedin.com/in/jamardiggs/
TikTok - https://www.tiktok.com/@jamardiggs
YouTube - https://www.youtube.com/@jamardiggs
Website - https://jdiggsmedia.com

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

091: Instagram Marketing Tips: Identifying Clients, Tailoring Content, and Driving Sales with Andrea Maree

Thu, 22 Jun 2023 08:00:00 -0400

Learn the top Instagram marketing tips, how to identify clients, tailor your content and drive sales with my guest Andrea Maree. Andrea Maree is a Marketing strategist, founder of Andrea Maree Creative and Host of the Instagram for Bosses Podcast. She went from quitting her full-time job to running two profitable businesses in just over a year, leveraging the power of social media! Andrea shares about: Staying Consistent and Maximizing Results Consistency becomes her mantra as she realizes the importance of maintaining a focused approach, sticking to a routine, and staying determined to maximize her results and achieve success. Knowing What to Say on Social Media She teaches you how to master the art of effective communication on social media, understanding your target audience, identifying their interests and pain points, and crafting compelling messages that resonate with them. Creating Content that Connects She recognizes the power of empathy and relatability in content creation, striving to make her audience feel understood, heard, and valued through her engaging and insightful content. Understanding the Ideal Client on Instagram She utilizes the unique features of Instagram to explore various strategies for identifying and understanding her ideal client, leveraging market research, engagement data, and audience insights to gain valuable knowledge about her target audience. The Importance of Feedback Utilization She ponders the ethical considerations of using audience feedback verbatim in her social media content, considering the impact of using direct quotes and testimonials while ensuring privacy and consent are respected. Turning Social Media Content into Sales With a goal of converting engagement into sales, she focuses on creating persuasive social media content that not only engages her audience but also inspires them to take action and make purchasing decisions. Promoting the Right Sales Programs Strategic decision-making guides her selection of sales programs to promote through her content, aligning them with her audience's needs, emphasizing their value proposition, and ensuring they complement her overall business goals. Avoiding Mistakes on Social Media She shares valuable insights on the common mistakes to avoid in the dynamic world of social media, including overselling, being overly promotional, neglecting engagement, and failing to adapt to platform algorithms and trends. We talk about:

[0:00] Intro
[3:40] Her first steps into entrepreneurship
[6:10] Starting her own business and investing in coaches
[9:15] Staying consistent and maximizing results
[10:30] How to know what to say on social media
[12:30] Creating content that makes listeners feel like you understand them
[13:40] Ways to get to know who your ideal client is on Instagram
[16:00] Does your audience care if you use their feedback word for word?
[17:40] Creating social media content that turns into sales
[22:10] How to know which sales programs to promote in your content
[25:35] Mistakes to avoid on social media right now
[29:35] One piece of advice for fellow entrepreneurs

Connect with Andrea

Instagram - https://www.instagram.com/andreamareecreative/
Podcast: https://open.spotify.com/show/6Qsb7m8FY3FxsVicfWU2Yi?si=136c9ca505604a65
Website - https://andreamareecreative.com/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

New boost

090: From Macro to Micro: How Influencer Marketing Can Grow Your Business with Emily Croslin

Thu, 15 Jun 2023 08:00:00 -0400

Learn how influencer marketing can grow your business with Emily Croslin. Emily is a fashion and lifestyle blogger based in Florida. She loves sharing blogger tips and tricks, great sales and styled looks. Emily shares on: A Day in the Life of an Influencer Gain insights into the daily routine and responsibilities of an influencer. Learn about the behind-the-scenes work that goes into creating captivating content. Pitching Brand Deals and Client Positioning Uncover the strategies Emily uses to pitch herself to brands and how she positions herself as an ideal partner. Discover the art of building mutually beneficial collaborations. Creating Partnership Packages Dive into the process of crafting partnership packages that cater to the needs and goals of both influencers and brands. Explore the various elements involved in structuring successful collaborations. Approaching Influencers for Collaboration Learn the best practices for reaching out to influencers and initiating collaborations. Discover effective communication strategies that increase your chances of securing partnerships. Macro vs. Micro-Influencers Dive into the debate surrounding macro and micro-influencers. Gain insights into the advantages and considerations of working with influencers of different scales. Staying on Top of Trends Explore Emily's methods for staying up to date with the latest trends in content creation. Discover how influencers adapt their strategies to resonate with their audience's evolving interests. Editing Content Peek behind the curtain as Emily shares her editing process. Learn about the tools, techniques, and creative choices that go into crafting visually appealing and engaging content. We talk about:

[0:00] Intro
[1:25] How Emily Became an influencer
[1:55] What's everyday life like for an influencer
[2:50] The kind of brand deal and client positioning pitching Emily does
[5:35] How much can brands expect to pay influencers
[6:45] Creating partnership packages
[7:40] Tracking your results through partnerships
[8:45] What to pay attention to when looking for a creator for a collaboration
[10:40] Best way to approach people about collabs
[11:50] How can a business owner stand out and engage the person they want to work with
[12:40] Macro vs. micro-influencers
[14:15] Staying on top of trends
[15:30] How she edits content
[17:05] Coming up with content ideas
[18:45] Trends and what is converting right now
[23:15] Contracting and licensing when it comes to brand deals
[24:40] What Emily dislikes the most about content creation

Resources mentioned in this episode:

FYPM: https://www.fypm.vip/

Connect with Emily

Instagram - https://www.instagram.com/helloemilyerin
TikTok - https://www.tiktok.com/@helloemilyerin
Website - https://www.helloemilyerin.com

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

089: Referral Marketing: How to Turn Clients into Your Best Advocates with Chad Durfee

Thu, 08 Jun 2023 08:00:00 -0400

Learn how to turn clients into your best advocates through referral marketing, with Chad Durfee. Chad gives us insights on: Why entrepreneurs and businesses don't ask for referrals: Entrepreneurs and businesses often don't ask for referrals due to a lack of understanding about the benefits or fear of imposing on clients. How to get more referrals from clients: To increase referrals from clients, focus on delivering exceptional value, building strong relationships, and proactively asking for referrals. How to 'prime' your clients to even begin a referral program: 'Priming' your clients for a referral program involves educating them about the benefits, setting expectations, and creating a culture of advocacy. When to start your client referral process:Start your client referral process as soon as you have established a positive relationship and delivered value to ensure maximum impact. What are 'prospect incentives': Prospect incentives are rewards or benefits offered to potential customers who refer new clients, incentivizing them to participate in the referral program. The types of referral programs that work best: The most effective referral programs include strategic partnerships, customer loyalty programs, and incentivized referral systems. When's the right time to implement a referral program? Implement a referral program when you have a solid client base, strong customer satisfaction, and a clear understanding of your target audience's needs. Turning clients into strategic partners: Transforming clients into strategic partners involves fostering mutually beneficial relationships, aligning goals, and exploring collaborative opportunities. Marketing strategies to upsell and downsell: Marketing strategies for upselling and down selling involve understanding customer needs, providing personalized offers, and effectively communicating value. Chad is the creator of the Referral Accelerator Mastery Program (R.A.M.P.), which is a highly sought-after coaching program that supports Realtors, Loan Officers, Wealth Advisers, Business & Life Coaches/Consultants and other high-commission business professionals to turn the fundamentals of referral psychology into a scalable “perfect process” that will triple their income. We talk about:

[0:00] Intro
[2:50] Why entrepreneurs and businesses don't ask for referrals
[4:50] How to get more referrals from clients
[6:10] How to 'prime' your clients to even begin a referral program
[8:00] When to start your client referral process
[10:50] What are 'prospect incentives'
[12:00] The types of referral programs that work best
[14:55] When's the right time to implement a referral program?
[16:45] Turning clients into strategic partners
[19:30] Marketing strategies to upsell and downsell
[22:50] Does this type of program work in different industries too?
[28:05] Where to start if you want to create more referrals in your business
[30:55] The app that will help you facilitate this
[34:00] A key piece of advice for fellow entrepreneurs

Connect with Chad

Instagram - https://www.instagram.com/chaddurfee
LinkedIn - https://www.linkedin.com/in/referralconsultinginc/
Website - https://chaddurfee.com/
Book - https://docs.google.com/document/d/1cvSo7t7Vw2QDYmxHY_gg6VxAVPgSX0g1/edit

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

088: Email Marketing & Launch Strategies for Program Success with Chantelle Davison

Thu, 01 Jun 2023 08:00:00 -0400

Learn the email marketing and launch strategies you need for program success with Chantelle Davison. Chantelle takes us through: Why launching a program or course is important: Launching a program or course allows you to share your expertise, reach a larger audience, and establish yourself as a trusted authority in your niche. How to leverage email marketing for your program or course launch: Email marketing can be a powerful tool for promoting your program or course launch, allowing you to nurture relationships with potential customers and provide valuable information and incentives. How many pre-launch and launch emails should you be sending: The number of pre-launch and launch emails you should send depends on your specific audience and program, but it's important to find a balance between maintaining engagement and avoiding overwhelming your subscribers. Tactics to help with soft selling: Soft selling techniques involve focusing on building relationships, providing value, and addressing the needs and desires of your audience rather than using aggressive sales tactics. How to create urgency with your marketing: Creating urgency in your email marketing can be achieved through limited-time offers, exclusive bonuses, countdown timers, or emphasizing the potential benefits of taking immediate action. Should storytelling emails be long or short? The length of storytelling emails should depend on the content and purpose, but it's generally recommended to strike a balance between providing enough detail to engage the reader and keeping the email concise and focused. Is it okay to use improper spelling and punctuation in emails? Using proper spelling and punctuation in emails is important for maintaining professionalism and credibility, so it is generally not recommended to use improper spelling and punctuation. Should you launch often or just a couple of times per year? The frequency of launching your program or course depends on various factors such as audience demand, your capacity to deliver high-quality content, and the resources available, but finding a balance between regularity and quality is key. The biggest mistakes entrepreneurs make with email copywriting: Some common mistakes entrepreneurs make with email copywriting include being overly salesy, neglecting personalization, failing to provide value, and not testing and optimizing their email campaigns for effectiveness. Chantelle is a copywriter and copy coach living by the seaside in Hastings, England. With her done-for-you copywriting services, Chantelle helps small business owners find the words to sell their big ideas. And through 1:1 coaching and courses, helps aspiring writers start or grow their business. Stories were Chantelle's first love and feels so lucky and grateful to make a living doing what she loves. We talk about:

[0:00] Intro
[1:10] How Chantelle got started in Business
[3:10] Why launching a program or course is important
[7:35] How to leverage email marketing for your program or course launch
[10:45] How many pre-launch and launch emails should you be sending
[14:30] Tactics to help with soft selling
[19:00] How to create urgency with your marketing
[21:35] Should storytelling emails be long or short?
[24:25] Is it okay to use improper spelling and punctuation in emails?
[26:40] Should you launch often or just a couple of times per year?
[28:30] The biggest mistakes entrepreneurs make with email copywriting

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
FREE Launch Copy Hacks! 10 Copy Tips to Avoid Floppy Launches 🚀: https://www.choicewordsbychantelle.com/copy-tips-to-avoid-floppy-launches

Connect with Chantelle

Instagram - https://www.instagram.com/copywritingbusinesscoach
Facebook - https://www.facebook.com/chantelle.davison
LinkedIn - https://www.linkedin.com/in/chantelledavisoncopywriter/
TikTok - https://www.tiktok.com/@thecopycoach
Website - https://www.choicewordsbychantelle.com/
Podcast - https://www.choicewordsbychantelle.com/podcasts/a-few-choice-words

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

087: Unlocking the Power of LinkedIn: Expert Strategies for Marketing and Sales with Judi Fox

Thu, 25 May 2023 08:00:00 -0400

Learn how to unlock the power of LinkedIn, expert strategies, and the sales tactics you need with my guest Judi Fox. Judi takes us through the following: Client Acquisition on LinkedIn: Explore how Judi used LinkedIn in the early stages to connect with potential clients and how it contributed to her professional growth. Mastering Relationship Building: Discover the proven strategies to help you build meaningful and mutually beneficial relationships on LinkedIn, expanding your network and opening doors to opportunities and collaborations. Long-Form Content Magic: Learn the art of creating compelling long-form content (like newsletters) on LinkedIn and unlock the potential for increased engagement, thought leadership, and visibility in your industry. Beyond Your Followers: Learn how to extend your reach on LinkedIn, allowing you to connect with a broader audience and amplify your impact on the platform. Unveiling LinkedIn Networking: Explore the intricacies of networking on LinkedIn and gain valuable insights on navigating the platform to forge meaningful professional connections. Content-Length and Video Insights: We talk about the optimal length for your LinkedIn posts and videos and best practices for capturing your audience's attention. The Art of Cold Messaging: Do cold messages still hold value on LinkedIn? Learn how to approach and engage with potential connections. Demystifying LinkedIn Misconceptions: Debunk some of the biggest misconceptions surrounding LinkedIn. Customizing Your Newsfeed: Learn how to personalize your LinkedIn newsfeed to curate content that aligns with your interests, industry, and professional goals. Hot LinkedIn Trends: Explore the latest trends making waves on LinkedIn, and gain valuable insights to stay ahead of the curve in this dynamic online space. Judi Fox is listed as a Top 10 LinkedIn Coach in Yahoo Finance. She is featured in Inc Magazine, Vidsummit, Social Media Marketing World, Agorapulse, and on several Top 100 Marketing Podcasts. With over 18 years of experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days. We talk about:

[0:00] Intro
[2:30] How Judi Became a LinkedIn Expert
[4:10] Did Judi use LinkedIn for clients in the beginning?
[8:35] How to build relationships on LinkedIn
[10:15] Creating long-form content on LinkedIn
[11:55] How to expand your reach on LinkedIn past your own followers
[14:00] How networking works on LinkedIn
[19:05] How long your LinkedIn content and videos should be
[21:40] Are cold messages on LinkedIn still well received?
[23:20] The biggest LinkedIn misconceptions
[26:10] How to customize your Newsfeed
[27:20] The biggest trends right now on LinkedIn

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
20 LinkedIn Post Prompts as downloadable with Call To Action = https://www.judifox.com/sme
"The Business Accelerator" Newsletter = https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6861500938058915840

Connect with Judi

Instagram - https://www.instagram.com/judifoxrocks
Facebook - https://www.facebook.com/judiwfox
LinkedIn - http://www.linkedin.com/in/judiwfox
TikTok - https://www.tiktok.com/@judifoxrocks
LinkedIn - https://www.linkedin.com/company/podcasttoprofit/
Website - https://www.judifox.com/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

086: Live Streaming to Boost Profits with Ashley Ann

Thu, 18 May 2023 12:01:00 -0400

Learn how to leverage live streaming to boost profits in your business and bottom line with my guest Ashley Ann. In this episode, we cover: Ashley Ann's Journey into Livestreaming Discover how Ashley Ann found her way into the world of live streaming and the impact it has had on her entrepreneurial endeavours. Balancing Client Work and Building Your Own Business Learn valuable insights on effectively managing your time and energy to succeed in both client work and building your own business. Results Achievable through Livestreaming Explore the power of live streaming and the tangible outcomes entrepreneurs can expect when incorporating it into their strategies. Choosing the Best Livestreaming Platforms Get a breakdown of the pros and cons of different live-streaming platforms, helping you make informed decisions for engaging your audience. The 80/20 Rule for Content Creation Discover how to maximize your impact by focusing on the most effective content creation methods, saving time and energy. Frequency and Consistency in Livestreaming Gain practical advice on how often you should livestream to keep your audience engaged and maintain a consistent presence. Engaging Your Audience in Livestreams Learn expert tips on getting your audience excited and involved in your live streams, creating a more interactive experience. Integrating Other Content Forms into Livestreams Explore how to leverage your existing content, such as podcasts, to enhance your live streaming and provide added value to your audience. Multiple Platforms vs. Focused Livestreaming Consider the pros and cons of live streaming on multiple platforms simultaneously or focusing on one platform at a time. Livestream Software Recommendations Discover recommended tools and platforms that can elevate your live streaming experience and improve your content delivery. Key Advice for Entrepreneurs Gain Ashley Ann's one key piece of advice for all entrepreneurs, offering wisdom and motivation for your entrepreneurial journey. Ashley Ann of Ashley Ann’s Events is a talented, award-winning wedding and event designer, a biz builder, public speaker, and social media strategist. Ashley currently travels the United States speaking to small business owners, side hustlers, wedding and event industry professionals, and those who are thinking of starting a business. Ashley Ann has helped over 11,000 individuals monetize their social media and over 700 people create 6 figure incomes. She has currently helped 146 people create 7-figure incomes, and 9 of her clients are consistently doing million-dollar months. She has also helped over 1000 businesses generate $25K- $45K per month using Facebook and Live Stream. Ashley Ann gives free business tips and strategy classes on her Livestream Monday through Thursday. Ashley Ann is a Google Partner, been featured on Yahoo Finance, Yahoo Life, CNN Money, Kontrol, MSN, Breitbart, NewBreak, Business Insider, Newsweek, CNBC, Sheen, Morning Mix Up, Doz, Rolling Out Magazine, Fox News, KATV, WoW City, STAND’s 30 Under 30, and several other media outlets and publications. We talk about:

[0:00] Intro
[1:55] How Ashley Ann got into this space
[4:10] How to balance client work with working on your own business
[9:05] Results you can achieve from live streaming
[17:05] Which platforms work best
[20:20] Following the 80/20 rule when it comes to creating content
[27:00] How often should you livestream
[29:10] How to get your audience on board with your lives
[31:00] Integrating your podcast or other content into a live stream
[38:30] Should you go live on multiple platforms at once or focus on one?
[41:00] Livestream software recommendations
[41:40] One key piece of advice for all entrepreneurs

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Lisa's Masterclass: https://masterclass.lisaanne.ca/
FREE Workshop (valued at $3,497) that breaks down the process of monetizing social media -> planwithashleyann.com

Connect with Ashley Ann

Instagram - https://www.instagram.com/kingashleyann
Facebook - https://www.facebook.com/KingAshleyAnn
LinkedIn - https://www.linkedin.com/in/kingashleyann/
Twitter - https://twitter.com/kingashleyann
Website - https://kingashleyann.biz/
Website - www.planwithashleyann.com

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

085: How to Get More TikTok Followers Fast - The Secret Strategy Revealed! with Mike Draper

Thu, 11 May 2023 08:00:00 -0400

Learn how to get more TikTok followers fast using Mike Draper's secret strategy. In this episode, we sit down with Mike Draper, a TikTok influencer with over 500K followers, to discuss the best practices for using TikTok as a powerful tool for business growth. He shares a bit about his journey of becoming a successful TikTok influencer and how he leverages his platform to connect with his audience and grow his brand. We talk about the business perspective of TikTok and how to show up on the platform in a way that attracts potential customers and clients. Mike shares his insights on the type of content that performs well on TikTok and how to tailor your content to your audience's interests. Mike Draper, the former SWAT police officer and Air Force vet turned viral content creator, is quickly gaining the world's attention and taking the online business world by storm. From corporations and C-Suite to entrepreneurs and independents, Mike’s brilliant MBA mind is taking true social strategy to the masses and helping everyone go viral. With a background in real estate and mortgages, numbers are his forte. Mixing that with his research, study of the social craft and trial and error of building a social channel for singles and dating life with hilarious wholesome dad content, as a dad to amazing Ellie, age 7, he’s built over 700k organic followers and cracked the code on how to make content in any industry go viral. It’s not luck, it’s a strategy, and Mike can prove it. If you want to win, this TikTok king has the path for you. And don’t let social humour fool you; this man is all business brilliance and will show you how personality, persistence and his proven systems are the keys to winning and monetizing on social media. If you're looking to take your business to the next level with TikTok, then this episode is a must-listen! We talk about:

[0:00] Intro
[1:45] How Mike became a TikTok Influencer
[3:30] How to show up on TikTok from a business perspective
[6:15] What type of content should you put on TikTok?
[9:10] Creating content for TikTok vs. Instagram
[11:35] Mike's posting strategy for new TikTokers
[13:50] How to use hashtags on TikTok
[17:00] Should you post at a specific time of day
[20:25] Is it bad for the TikTok algorithm to schedule posts?
[20:55] Tips for using TikTok as a lead generation tool
[24:15] Mike's recommended posting strategy once your account starts growing
[30:05] Mike's advice for entrepreneurs

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Lisa's Masterclass: https://masterclass.lisaanne.ca/
Team Engage training systems for executive teams and staff development are unprecedented in the marketplace. Turn down turnover, build your humans and accelerate their performance… results are eminent; this is what it’s all about! - www.teamengage.com

Connect with Mike

Instagram - https://www.instagram.com/mikerdraper
Facebook - https://www.facebook.com/mike.draper.779
LinkedIn - https://www.linkedin.com/in/drapermike/
TikTok - https://www.tiktok.com/@mikerdraper
Website - https://www.mikerdraper.com
Podcast - https://link.chtbl.com/whatsnextwithmikedraper

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

084: The Beginner's Guide to Pinterest Marketing with Samantha Lynn

Thu, 04 May 2023 08:00:00 -0400

Learn the beginner's guide to Pinterest marketing with my guest, Samantha Lynn. Pinterest can be a valuable platform for businesses looking to increase their online presence and drive traffic to their website. But how do you leverage the power of Pinterest? And what are some tips you can implement right now to up your Pinterest game? Joining me for this conversation is Samantha Lynn, Pinterest Manager and Virtual Assistant, mom of two kiddos, and the industry's go-to for learning about leveraging Pinterest for your business. Here are some tips for making the most of Pinterest:

Determine if your industry is a good fit: While Pinterest can work well for various industries, it's important to determine if your target audience is active on the platform and if the content you create will resonate with them.
Know your audience: Most Pinterest users skew towards women, with a range of ages and interests. Understanding your target audience and creating content that appeals to them can help increase engagement and drive traffic.
Understand how Pinterest works: Pinterest is a visual search engine, and optimizing your content for search by using relevant keywords in your pins and boards is important.
Pin consistently: Consistency is key on Pinterest. Pinning regularly can help increase engagement and visibility. Aim to pin at least once daily, and consider using a scheduling tool to plan your content.
Drive traffic to your website: While Pinterest can be a valuable platform on its own, the ultimate goal is to drive traffic to your website, free resources, online programs, or social media pages. Always make sure to include a link in your pins. Also, consider creating pins specifically for blog posts or other content on your site.
Use high-quality imagery and graphics: Pinterest is a visual platform, and using high-quality, eye-catching imagery and graphics can help your content stand out and increase engagement. It also helps with ad conversion.

Are you ready to learn how to leverage the power of Pinterest in your business? We talk about:

[0:00] Intro
[1:30] How Sam got into Pinterest Marketing
[3:45] Are there specific industries that should be on Pinterest?
[5:30] The age and demographics of people who use Pinterest
[6:40] How Pinterest works
[9:10] How often should you be pinning
[10:40] Where to drive your pin content
[13:05] The types of imagery to use and when to use it
[14:25] Does every pin have to have a URL?
[15:10] Two Pinterest metrics to pay attention to
[15:40] Sending URLs to landing pages vs. websites
[17:05] How targeted can you get on Pinterest ads
[18:00] Are hashtags relevant on Pinterest?
[19:25] How to do Pinterest keyword research
[22:40] Sam's one piece of advice for entrepreneurs

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Pinterest Funnel Workbook: https://view.flodesk.com/pages/627e9b4a216f0c91436077d4

Connect with Samantha

Instagram - https://www.instagram.com/samanthalynn_co
Facebook - https://www.facebook.com/groups/pinterestprofit
LinkedIn - https://www.linkedin.com/in/samanthalynnco/
Website - https://www.samanthalynn.co

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

083: Writing Emails that Get People to Buy: Pro Copywriter Reveals Her Tips

Thu, 27 Apr 2023 08:00:00 -0400

Learn how to write emails that get people to buy, and joining me for this conversation is pro copywriter Colleen Florendo. Colleen shares her insights and tips on how to craft effective emails that convert -- starting by writing catchy subject lines that grab attention and entice your reader to open their emails. She also addresses the age-old question of whether emojis work in subject lines and gives us valuable tips on what to include in sales emails to drive conversions. Colleen emphasizes the importance of knowing your audience and targeting your emails accordingly and shares strategies for turning cold leads into actual sales. She also offers tips for building a successful nurture sequence to engage and convert potential customers. Colleen is a copywriter and messaging expert who works with high-ticket online coaches. Her copy has generated $130k launches for her clients. She is more than just a word nerd. Colleen has a unique approach to copywriting where she leverages a mix of data, marketing psychology, and personality to help, like yours, increase brand awareness, establish credibility and make sales. Ready to level up your email copywriting skills and optimize your email campaigns for maximum effectiveness? Listen in! We talk about:

[0:00] Intro
[2:55] How Colleen got into the copywriting world
[6:30] How to write catchy subject lines
[8:50] Do emojis work in subject lines?
[13:55] What to include in sales emails to make people want to buy
[18:55] Targeting emails by knowing who you're talking to
[22:15] How to turn a cold lead into an actual sale
[24:05] Tips for building a nurture sequence
[25:45] Colleen's number 1 tip for beginners
[27:25] One tip to take with you today

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide
Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies

Connect with Colleen

Website - https://www.thecopytea.com
Instagram - https://www.instagran.com/TheCopyTea

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

082: The Beginner's Guide to Email Marketing: 10 Tactics You Need to Know

Thu, 20 Apr 2023 08:00:00 -0400

Learn the beginner's guide to email marketing and the 10 tactics you need to know. Do you need help to make your email campaigns effective? Email marketing can be a powerful tool for businesses to connect with their audience, but it requires a solid foundation to succeed. In this episode, we'll explore the key elements of a successful email marketing campaign. The foundations of a successful email marketing campaignLearn the essential components of a great email marketing campaign, including clear goals, relevant content, and a solid call to action. Choosing the best email marketing tool that works for you Explore the different email marketing tools available and how to choose the right one for your business based on your needs and budget. I also give you a few of my favourite recommendations. Creating a list of subscribers Discover effective strategies for building your email subscriber list, including lead magnets and opt-in forms. Creating compelling emails Learn how to craft emails that engage and convert subscribers, with tips on subject lines, copy, and visuals. Testing and tracking your results Understand the importance of continually testing and measuring your email campaigns to improve your results. ... and FIVE more! This episode is jammed packed with information for you! We talk about:

[0:00] Intro
[1:05] The foundations of a successful email marketing campaign
[3:20] Choosing the best email marketing tool that works for you
[4:35] Creating a list of subscribers
[5:25] Creating compelling emails
[9:05] Testing and tracking your results
[10:25] Integrating your email marketing with other platforms
[11:55] Optimizing your email campaigns for mobile
[13:05] Using images and video in your emails
[14:25] Segmenting and targeting your email list
[15:45] Automating your email campaigns

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide
Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

081: Making the Most of Email Marketing Sequences

Thu, 13 Apr 2023 08:00:00 -0400

Learn how to make the most of your email marketing sequences. In this episode, I'm sharing my best tips and strategies on how to increase your return on investment (ROI) and generate leads through effective email marketing. First, we talk about the importance of the welcome sequence, which is the first email sequence subscribers receive when they join your email list. I touch on how long this sequence should be and what types of content should be included to keep subscribers engaged. Next up is the follow-up sequence, which is crucial for maintaining engagement with your subscribers even after they've received your welcome sequence. I'll give you an example of an effective onboarding email sequence and share tips on how to continuously stay top of mind with your subscribers, even if you don't close a sale. Finally, we'll talk about the benefits of running a value-based email sequence and how this can help increase ROI and generate leads. This approach focuses on providing value to subscribers through educational and informative content rather than solely promoting products or services. This episode is packed with strategies to help you make the most of your email marketing sequences. We talk about:

[0:00] Intro
[2:20] The Welcome Sequence
[3:00] How many emails should a welcome sequence be
[3:30] The Follow-Up Sequence
[5:50] An example of an onboarding email sequence
[7:30] How to continuously be top of mind even when you don't close a sale
[7:40] Running a value-based email sequence

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide
Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies
Workshop: https://www.learn.lisaanne.ca/email-list-explained

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

080: How to Grow an Email List From Scratch: The Ultimate Guide for Business Owners and Marketers

Thu, 06 Apr 2023 08:00:00 -0400

Learn how to grow an email list from scratch and why it's so important. If you're a business owner, entrepreneur or marketer who's struggling to generate leads or convert website visitors, then you know the importance of building an email list. In this episode, we discuss why we default to 'wearing all the hats' and how focusing on growing an email list before social media can make a significant difference. We talk about balancing all your ideas and debunking the myth that it's "hard to build an email list." I also explain why email lists are so crucial for the growth of your business and how you might not be growing your email list the right way. To help you get started, I share four strategies to help you grow your email list and two ways to turn your social media followers into email subscribers. We also cover an opt-in page and the differences between podcasting and social media. You will also learn how to keep your strategies and ideas organized and how to segment your list. If you're ready to grow your email list and take your business to the next level, then this episode is for you. Tune in to learn how to grow an email list from scratch and why it's so important! We talk about:

[0:00] Intro
[0:40] The pattern of 'wearing all the hats'
[1:30] Focusing on growing an email list before social media
[2:30] How to balance all of the ideas you have
[4:00] Is it hard to build an email list?
[4:20] Why email lists are so important for the growth of your business
[6:50] Why you aren't growing your email list the right way
[9:00] Four strategies to help you grow your email list
[11:20] Two ways to turn your social media followers into email subscribers
[11:40] What an opt-in page is
[13:00] Podcasting vs. Social media
[15:00] Keeping your strategies and ideas organized
[15:40] How to segment your list

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide
How to Generate Sales Without a Website: https://lisaanne.ca/how-to-generate-sales-without-a-website/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

079: 8 Tips for Optimizing Your Sales Page and Maximizing Conversions

Thu, 30 Mar 2023 08:00:00 -0400

Learn 8 tips for optimizing your sales page and maximizing conversions. Do you need help creating content that actually converts? In this episode, we cover how to create content that resonates with your target audience and drives conversions. We start by discussing the importance of understanding your client and what motivates them, the importance of paying attention to the language your audience uses and using headlines to grab their attention. But creating content that converts isn't just about getting attention - it's about pulling on your audience's emotions. I give you my best tips for doing just that and ways to make your content more consumable. When it comes to sales pages, structuring them correctly is key, especially with what we've learned over the last few episodes. This week, we take it one step further and discuss some common mistakes to avoid, and I provide tips for creating a page that converts. And last but not least, we talk about designing your call-to-action buttons with intention and the importance of focusing on your converting offers instead of constantly reinventing the wheel. This episode is a must-listen if you're ready to take your content to the next level and start seeing actual results. We talk about:

[0:00] Intro
[1:40] Who is your client, and what motivates them
[2:05] Paying attention to the language your audience uses
[2:50] Grabbing attention through headlines
[4:40] Tips for pulling on emotions
[7:20] How to make your content more consumable
[9:30] Tips for structuring sales pages
[11:50] Designing your call-to-action buttons with intention
[13:00] Focus on your converting offers instead of reinventing the wheel

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
How to Write Sales Page Copy That Connects and Converts with Jess Jordana: https://lisaanne.ca/how-to-write-sales-page-copy-that-connects-and-converts-with-jess-jordana/
How to Structure a Sales Page that Converts with Hera Zee: https://lisaanne.ca/how-to-structure-a-sales-page-that-converts-with-hera-zee/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

078: 4 Proven Ways to Leverage Sales Pages for Increased

Thu, 23 Mar 2023 08:00:00 -0400

Learn the four proven ways to leverage sales pages for increased revenue. In this episode, we're diving deep into the different types of sales funnels, their basics, and how they work. Have you considered how the design of your sales page impacts your potential buyers? And how can it impact the success of your funnel? Part of this has to do with lead generation funnels and how they can be used to attract potential customers. I share with you my best strategies and how to optimize them for maximum success. We talk about:

[0:00] Intro
[1:55] How to increase product sales using a sales funnel
[2:55] Does page design matter?
[5:15] Using lead generation funnels
[7:25] How to upsell current customers
[8:25] How to cross-sell a product
[9:05] How to combine funnels, automation and email marketing

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Top Lead Magnets Guide:https://www.lisaannecoaching.ca/lead-magnet-ideas

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

077: How To Write Sales Page Copy That Connects And Converts with Jess Jordana

Thu, 16 Mar 2023 09:00:00 -0400

Learn how to write sales page copy that connects and converts with my guest Jess Jordana. How do you create a connection through copy? How often should you tweak your sales pages? And how can you craft sales pages that land with your target audience? Writing sales copy that converts is an art, and Jess Jordana shares all of her best tips with us today. In this episode, Jess dives into the importance of creating connections through copywriting and how to use storytelling to paint a vivid picture for your audience. She also shares the rules of storytelling on sales pages and the crucial role that urgency plays. You will also learn about the specific words and phrases to avoid in your copy and tips for understanding your target audience. Jess Jordana is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passion into words people actually "get." She runs Jess, XO, a copywriting agency for creative entrepreneurs, and founded The Promptlate® Shop. She drinks iced coffee all year round and firmly believes if date night isn't tacos, you're doing it wrong. She couldn't do a day in business without her cute hubs (Presley), her brand new baby girl (Parker Jane), and her doodle pup (Joey Tribbiani). She's worked with everyone from solopreneurs to organizations like The Rising Tide Society, The GUIDE Culture, and The Social Bungalow. Her most impressive accomplishment is surviving teaching in the high school classroom and getting to meet her former students for coffee when they come back from college. She's a brand new mama and is so grateful to be able to navigate what building (and re-building) her dream business can look like in balance with building her dream life. Overall, this episode is a must-listen for entrepreneurs looking to improve their copywriting skills and create powerful sales pages. Jess is a wealth of knowledge and shares practical tips you can apply ASAP to your business. We talk about:

[0:00] Intro
[3:35] Jess' path to copywriting
[5:05] How to create connection through copywriting
[7:50] Using story to paint a picture with your copy
[9:25] Rules of storytelling on sales pages
[13:30] The role of 'urgency' in sales page copy
[15:30] Words or phrases to avoid in your copy
[19:45] Tips for understanding who you're talking to
[21:30] How often should you tweak your sales page?
[22:50] How long should your sales page be?
[25:00] How to use buttons on a sales page
[27:10] Are testimonials important for a sales page?
[30:05] One key piece of advice for entrepreneurs

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Free 3-part video series: Go from writer's block to booked out with these copy conversion tactics. https://jessicajordana.com/writersblock
Live webinar: https://masterclass.lisaanne.ca

Connect with Jess

Website - https://jessicajordana.com
Blog - https://jessicajordana.com/blog
Instagram - https://www.instagram.com/jessjordana
Facebook - https://facebook.com/jessica.gobble.5
LinkedIn - https://www.linkedin.com/in/jessjordanapaxson/
TikTok - https://tiktok.com/@jessjordana

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

076: How to Structure a Sales Page that Converts with Hera Zee

Thu, 09 Mar 2023 09:00:00 -0400

Learn how to structure a sales page that converts with my guest Hera Zee. In this episode, we're diving deep into the world of sales pages. Hera shares her insights on leveraging "early adopters" for program launches, why sales pages are important, and how to structure them effectively for maximum ROI. We also touch on the role of sales videos and if (and where) testimonials should come into play on a sales page. Hera Zee is a Sales + Marketing Strategist for Online Entrepreneurs who want to structure their business for profit, sustainability + growth. Obsessed with Sales Funnels and how to use Social Media as a TOOL (so it doesn't use YOU), Hera has been a strategist behind the scenes of thousands of businesses for the past decade and has become known for her ability to find a business' blindspots + leverage them to increase profit + sales. Her real, honest and transparent way of explaining things is a refreshing take on Marketing in 2023. Whether you've been in entrepreneurship for years or are starting out, I know you will learn actionable tips and advice to help you take your business (and sales pages) to the next level. We talk about:

[0:00] Intro
[5:50] Leveraging 'early adopters' for program launches
[9:30] Why sales pages are important
[14:05] How to structure a sales page
[21:05] Are sales videos helpful or necessary?
[23:20] Where testimonials should come into play on a sales page
[26:05] Tips for asking for testimonials
[29:35] One big piece of advice for fellow entrepreneurs

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Rise Coaching: https://www.lisaannecoaching.ca/rise-coaching
Sales page example: https://www.zeecourses.com/spyb
"Social Proof your Business" $37 Masterclass / Training to learn the exact steps on how Hera get testimonials that generate more sales! https://www.zeecourses.com/socialproof
https://learn.herazee.com/roadmap

Connect with Hera

Website - https://learn.herazee.com/grow
Instagram - www.instagram.com/herazee
Facebook - www.facebook.com/herazee
LinkedIn - https://www.linkedin.com/in/herazee/
TikTok - https://twitter.com/herazee

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

075: How to Generate Sales Without a Website

Thu, 02 Mar 2023 09:00:00 -0400

Learn how to generate sales without a website. If you've been struggling to get conversions and sales from your website or need a website, this episode is for you. As you'll hear in this episode, of the main reasons why websites don't convert cold traffic into leads and sales is that they are really distracting. Do you agree? There are so many options and links that visitors can click; they end up easily getting lost on your site and losing interest. This is why I suggest a different strategy when it comes to generating sales without the distractions of a website: a sales funnel. In this episode, we'll dive into what a sales funnel is and what goes into lead generation. We'll also talk about optimizing conversions and provide practical examples of how to implement this strategy. So sit back, grab a pen and paper, and get ready to learn some new ways to increase your sales. Don't miss this episode! We talk about:

[0:00] Intro
[2:10] What a sales funnel is
[3:00] What goes into 'lead generation'
[3:30] Learning how to optimize conversions
[5:30] Practical examples of how to implement this strategy

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

074: Generating High Quality Leads Through Your Podcast As It Relates to Podcasting

Thu, 23 Feb 2023 09:00:00 -0400

Learn how to generate high quality leads through your podcast, as it relates to podcasting. In the world of podcasting, leads play a crucial role in growing and engaging with your audience. In case you want a refresher, leads are individuals who have shown an interest in your content and have provided their contact information for future engagement. To attract leads and turn them into dedicated listeners, it's essential to understand the ACCC formula (my proprietary formula for converting leads into closed business). The formula breaks down the different stages of engagement with your audience, and it stands for Attract, Collect, Connect and Convert. To effectively attract leads, you can collect their contact information in various ways, including your website and social media. Once you have their information, it's crucial to connect with your audience in a way that resonates with them, which converts them into dedicated listeners. As you know from being in my community, I believe email marketing is a highly effective tool for growing your audience, and a well-designed email marketing sequence can help you build a strong relationship with your listeners. Join Simona and I for this episode, where we talk about the power of social media for attracting new listeners through paid or organic marketing efforts. We talk about:

[0:00] Intro
[1:40] What are leads from a podcast perpsective
[2:30] Breakdown of the ACCC Formula
[3:15] How to attract leads and turn them into podcast listeners
[6:10] How to collect someone's contact information
[7:30] Connecting with your audience in a significant way
[8:30] How to convert your audience into listeners
[14:00] Why email marketing is so important
[17:55] How your email marketing strategy can work
[19:10] Designing an email marketing sequence
[24:25] Attracting on social media through paid or organic marketing

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting

Connect with Simona

Website - www.simonacostantini.com
Instagram - https://www.instagram.com/simona__costantini
Resources - https://www.simonacostantini.com/resources

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

073: Types of Ads to Run As it Relates to Podcasting

Thu, 16 Feb 2023 09:00:00 -0400

Learn the types of ads to run for your podcast as it relates to podcasting. In this episode, we're talking about the intersection between digital marketing and podcasting and all the different strategies you can use to boost your online presence. First, we talk about a topic I'm passionate about -- boosting posts on social media. While it can be a great way to reach a wider audience and increase engagement on your posts, it's important to consider whether doing this is the right move for your business. Next, we talk about Pixels, why they don't currently work for podcasts, understand its limitations, and the other tracking options that are available to you. If you've been around here for a while, ads can be a great way to reach new customers and promote your business. With so many options available, knowing where to start cannot be easy. We'll take a closer look at the different ads you can run, including conversion ads, messenger ads, and everything in between. We end up talking about lead generation and paid ads, two of the most important components of a successful digital marketing strategy. We'll explore how they work together to drive new business and help you reach your goals. By understanding the relationship between lead generation and paid ads, you'll be able to develop a more effective marketing strategy. We talk about:

[0:00] Intro
[2:00] Do we boost posts or not?
[4:20] Why Pixels don't currently work for podcasts
[7:40] Different types of ads you can run
[14:10] How lead generation and paid ads go hand in hand
[18:40] Prep work to get ready for your email marketing strategy

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting
Register for my masterclass here: http://masterclass.lisaanne.ca
Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide

Connect with Simona

Website - www.simonacostantini.com
Instagram - https://www.instagram.com/simona__costantini
Resources - https://www.simonacostantini.com/resources

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

072: How to Structure a High Converting Ad As it Relates to Podcasting

Thu, 09 Feb 2023 09:00:00 -0400

How do you structure a high-converting ad? And can you do it to drive traffic to your podcast? This episode is part two of four of a series I did on my friend Simona's podcast called As It Relates to Podcasting. As you'll hear in our conversation, we went into the different types of ads you can be running and building for your podcast, how to run video vs still images ads, and also talked about that 'three' structure I've taken you through on my podcast. We talk about:

[0:00] Intro
[2:55] Video vs. still image ads
[7:20] How to capture your audience's attention with your ads
[12:45] Tips for writing ad copy
[19:25] How many ad types should you run at one time
[24:25] The importance of storytelling in your ads

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting
Rise Coaching: https://coaching.lisaanne.ca/rise-application

Connect with Simona

Website - www.simonacostantini.com
Instagram - https://www.instagram.com/simona__costantini
Resources - https://www.simonacostantini.com/resources

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

071: Fundamentals of Paid Ads As it Relates to Podcasting

Thu, 02 Feb 2023 09:00:00 -0400

What are the fundamentals of paid ads as it relates to podcasting? This episode is Part 1 of a four-part series I originally recorded with my friend and podcast producer Simona Costantini for her podcast. Over the next four episodes, we're diving into the nitty gritty when creating and running ads on social media. In this conversation, we're talking about what you need to prepare before you start running ads, how to set up your ads account, the different ads you can run, and more. We talk about:

[0:00] Intro
[2:20] What do you need to have prepared to run paid ads on your podcast
[6:05] Tips for setting up the backend of your Meta Business Account
[10:45] Knowing who you're talking to online and having an ideal client persona
[12:10] Running video vs. image ads
[16:05] Ad budget expectations

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
How to Launch and Grow a Podcast with Simona Costantini: https://lisaanne.ca/how-to-launch-and-grow-a-podcast-with-simona-costantini/
As It Relates to Podcasting: https://www.simonacostantini.com/asitrelatestopodcasting

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

070: How To Structure Your Weekly Content For Maximum Impact Online

Thu, 26 Jan 2023 09:00:00 -0400

Learn how to structure your weekly content for maximum impact. Do you create core content as an entrepreneur? Do you have one big piece of content, like a blog, podcast, or YouTube channel, where you centre your focus and create content? In this episode, I share how valuable and transformative one core piece of content has been and how I create content for Instagram, YouTube, TikTok, LinkedIn, Pinterest and more from one single episode. We talk about:

[1:00] How to repurpose core content
[2:35] Steal my content repurposing strategy
[6:20] How to hit your audience in multiple ways with one core piece of content
[7:00] How to get 9 pieces of content from 1 podcast episode

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

069: How to Create an Annual Marketing Plan to Scale

Thu, 19 Jan 2023 09:00:00 -0400

Learn how to create an annual marketing plan to scale. New year, new you -- that's what most entrepreneurs say at the start of a new year. The truth is a lot of entrepreneurs will write out big goals and dreams without a plan actually to get there. You will find yourself and your wheels spinning every month if you have a plan and strategy to take you from idea to creation. How do you decide which big goals to hit first? And better yet, how do you break them out into tangible tactics to get you where you want to go? In this episode, I share the system I use to plan my goals, create my marketing plan, and skyrocket my business. The key? Don't let it be a guessing game; don't leave your growth to chance! We talk about:

[3:30] Four main components of my marketing plan
[4:20] Determining your goals and main focus of the year
[7:25] Planning key dates and building your calendar
[9:10] Creating a timeline and budget for each goal
[10:45] Having the ability to track and measure results

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

068: 3 Proven Online Marketing Strategies for Your Business in 2023

Thu, 12 Jan 2023 09:00:00 -0400

Learn the 3 Proven Online Marketing Strategies for Your Business in 2023 So many entrepreneurs overthink their marketing strategies. They try to come up with new ideas and try to reinvent the wheel. But in reality, for over seven and a half years now, I have followed very specific systems that work, allowing me to build a business 100% from my laptop. Now, of course, there have been some slight adjustments based on the technology advancements and how we behave as online users. But there are about three different methods that have been constant for my clients and me, and I cover them in this episode. We talk about:

[2:20] How to grow your email list with a lead magnet
[4:10] What an 'opt-in' page is
[5:30] The two ways to use online webinars
[6:50] The systems and marketing of a webinar
[9:35] Using paid masterclasses and workshops

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Episode 24 - Tip 10 Freebies to Generate Leads: https://lisaanne.ca/top-10-freebies-to-generate-leads/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

067: The Top 5 Online Marketing Trends To Watch For in 2023

Thu, 05 Jan 2023 09:00:00 -0400

Learn the top 5 online marketing trends to watch for in 2023. With ever-changing technology, how do we stay on top of trends at the beginning of each new year? How do we incorporate the latest and greatest into our marketing plans and overall digital marketing strategies? Better yet, which ones are worth our time and energy, and which aren't? In this episode, I share with you my top 5 online marketing trends and predictions to watch for in 2023 and beyond. The landscape of digital marketing is changing - are you transforming with it? We talk about:

[2:25] Automated technology
[5:20] Creating an advanced customer experience
[6:50] Social media SEO and leveraging keywords
[9:15] Using video in your marketing strategy
[12:40] Leveraging messenger connection

Resources mentioned in this episode:

Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

066: How Digital Marketing Made this Agent Grow by 600%

Thu, 29 Dec 2022 09:00:00 -0400

Learn how digital marketing made my client and mortgage agent grow by 600%. Entrepreneurs often talk about digital marketing, running ads, creating paid and organic social media content, and leveraging email marketing to grow. But what does that actually look like in practice? How do you create a complete digital marketing strategy that allows you to experience real, tangible growth? As you'll hear in this episode, my client grew her business by 600% simply using and following the digital marketing strategies my team and I put in place for her. Now, she has thousands of hot leads flooding into her booking calendar every year. I'm sharing this case study with you so you can see the real-time effects and impact having a cohesive strategy creates and to show you what can be possible for you too. We talk about:

[2:40] Where my client started with digital marketing
[4:00] Figuring out who her ideal client was and coming up with a profitable digital marketing strategy
[6:00] Hiring a team to support growth
[7:10] Why this is important and doable for you as well

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

065: How to Automate Your Business to Generate More Leads and Sales

Thu, 22 Dec 2022 09:00:00 -0400

Learn how to automate your business to generate more leads and sales. As a business owner, I know you want more leads and sales for your business. Whether working one-on-one with clients, selling your courses, memberships, group programs, or generating passive income, the goal is always to bring income and energy back into the business. In this episode, I'm sharing my top ways to automate your business so that you can have those warm and hot leads flooding into your business without worrying about how. We talk about:

[2:20] Automating your lead generation process
[3:25] Where to use your lead magnet
[4:55] The power of automating your email marketing
[4:40] 5 email marketing best practices
[7:30] Automating your social media posts
[9:20] Automating your follow-up process
[10:30] How to streamline your automation process

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Top 10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas
ActiveCampaign: https://www.activecampaign.com/?_r=GQM8GAXK

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

064: How to Organize Your Bookkeeping for a More Productive Year With Jami Monte

Thu, 15 Dec 2022 09:00:00 -0400

How do you organize your bookkeeping for a more productive year? Contrary to what entrepreneurs may believe about bookkeeping, you don't have to wait until the end of the year to get organized. We can do many things throughout the year to set ourselves up for success, and my guest Jami Monte is a wealth of knowledge in getting entrepreneurs on track. Jami is a Chartered Professional Accountant (CPA) and the founder of Bookkeeping Bootcamp. She helps self-employed people crush their bookkeeping, maximize profits, and stop stressing about tax season. She has over 10 years of experience in the finance realm across multiple industries and specializes in working with coaches, consultants and creatives. We talk about:

[1:20] How Jami became a CPA and why she likes working with entrepreneurs
[6:20] Accounting mistakes entrepreneurs make with their businesses
[11:00] How to invoice in USD if you're a Canadian entrepreneur
[13:15] How to manage your finances and stay organized throughout the year
[16:00] How much should you put aside for taxes
[17:35] What you can write off as a business owner
[22:00] Tips for managing cash flow
[26:20] Getting ready for the new year and planning for growth
[32:00] Jami's biggest tip for fellow entrepreneurs

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Chillbooks™️: https://jamimonte.com/chillbooks/
What the HST am I doing? https://jamimonte.com/resources/

Connect with Jami

Website - www.jamimonte.com
Instagram - www.instagram.com/jami.monte
Facebook - https://www.facebook.com/itsjamimonte
YouTube - https://www.youtube.com/@jamimonte
LinkedIn - https://www.linkedin.com/in/jamimonte

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

063: The Truth About Social Media Marketing: Why Email Beats Out All Other Channels

Thu, 08 Dec 2022 09:00:00 -0400

Learn the truth about social media marketing and why email beats out all other channels -- every single time. Its true social media marketing is important for business growth and online presence, but what if I told you there was a better way? What if you could take your followers and engage them on a completely different level? Hello, email marketing. As you'll know by now, if you regularly listen to the More Than Social podcast, I love email marketing. It's by far my favourite marketing tool for connecting with my community. Email marketing is a great way to connect with your potential and current clients and all of your leads, and it's even more amazing to build that genuine relationship and start to position yourself as the expert you are. We talk about:

[1:15] Why email marketing is more personal than social media
[4:45] Getting a bigger return on investment (ROI) from email marketing
[6:25] Targeting your audience on social media vs. email marketing
[8:25] Are users more engaged on social media or email marketing?
[10:10] Email marketing vs. sending newsletters

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Build your email list: https://www.lisaannecoaching.ca/listbuilding

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

062: Why You Shouldn't Focus on Social Media Marketing Alone

Thu, 01 Dec 2022 09:00:00 -0400

Learn why you shouldn't focus on social media marketing alone to grow your client base and business online. Do you ever find yourself in a cycle of social media posting and aren't sure why you aren't getting the results you're looking for? Social media is great, but it isn't the only way to market your business -- especially if you want to see real results! In this episode, I'm breaking down why you should focus on other channels in addition to social media marketing, which is especially for you if you've been putting your time, energy and effort into growing your social media followers and living on social media. We talk about:

[1:50] What is Social Media Marketing?
[5:45] The benefits of podcasting
[7:55] Is blogging still relevant?
[10:10] Why you want to focus on email marketing
[12:05] How each of these marketing platforms works cohesively together

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
The 4 Missing Pieces of Generating Leads Through Digital Marketing:https://www.lisaannecoaching.ca/missing-pieces-generating-leads
Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Episode 16: How to Launch and Grow Your Podcast with Simona Costantini: https://lisaanne.ca/how-to-launch-and-grow-a-podcast-with-simona-costantini/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

061: 3 Proven Online Strategies to Grow Your Client Base Fast

Thu, 24 Nov 2022 09:00:00 -0400

I teach you three proven strategies to grow your client base fast in this episode. These are strategies that I've personally used over the years and continue to use today to get more one-on-one clients and online program sales. They're tried, true, tested, and they work. Whether you're just starting out or you've been in business for a while, I know these strategies will help you take your business to the next level. We talk about:

[1:30] The power of using lead magnets
[2:30] How to promote your lead magnet
[3:20] Creating a lead generation email sequence
[4:30] How to get your ideal client ALWAYS thinking about you as their solution
[5:10] Leveraging social media to grow your audience

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
10 Lead Magnet Ideas: https://www.lisaannecoaching.ca/lead-magnet-ideas

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

060: How to Handle Mental Health Issues When Running Your Own Business with Dawn Taylor

Thu, 17 Nov 2022 09:30:00 -0400

In this episode, Dawn Taylor joins me to discuss handling mental health issues when running your own business. The truth is we all experience highs and lows. But sometimes, those lows can feel paralyzing. You know what you want to do next in your business, but you can't seem to get through this intense fear, sadness, anxiety or depression that you're feeling. So, how do we manage how we feel while managing a business simultaneously? How do we give ourselves the space to heal and grow while keeping our companies going? Dawn is a Life Coach with over 1000 hours of training who offers her clients “A Safe Place to Land” as she passionately helps them to find their worth, learn to live and love themselves. Having struggled with gut-wrenching depression, a broken back, sexual abuse by an uncle (coupled with a lack of belief from her family), a severe eating disorder, attempted suicide and a brain aneurysm which affected her memory, appearance and health – all before she was 18 years old – Dawn learned to become a fighter and a survivor. She then went on to deal with infertility and loss of identity in who she was and who she thought she should be. Through incredible strength, an insane amount of hope, a belief in herself and a stubbornness that would have made her fun to raise, she has fought to become the woman she is today: A successful business owner, coach, wife and volunteer to the hurt. Her deepest desire is to turn everyone she meets into their own rockstar through her strategy-based coaching practice. She specializes in anxiety and depression and in overcoming the traumas that have happened in their lives that hold them back. From personal to business to marriage coaching and everything in between, Dawn will help you set a new standard, step up and master the life that you want! We talk about:

[5:05] Why we don't want to talk about trauma
[8:40] Using the Feelings Wheel to dig deep into your emotions
[11:40] Why putting a bandaid on our emotions isn't helpful
[15:10] How to create boundaries if you're struggling with depression or anxiety
[21:10] Setting boundaries without harming someone else
[28:00] Why do we judge ourselves
[33:45] Dawn's biggest advice for fellow entrepreneurs

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
The Feelings Wheel: https://feelingswheel.com/
Podcast - https://www.thetaylorway.ca/taylor-way-talks-podcast

Connect with Taylor:

Instagram - https://instagram.com/thetaylorwaynow
Facebook - https://www.facebook.com/thetaylorway
LinkedIn - https://www.linkedin.com/in/dawn-taylor-ttw/
Twitter - https://www.twitter.com/thetaylorwaynow
Blog - https://www.thetaylorway.ca/blog
Website - https://www.thetaylorway.ca

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

059: Why Investing In An Expert Program Will Help You Succeed Faster

Thu, 10 Nov 2022 10:00:00 -0400

Why will investing in an expert program help you succeed faster? What is it about learning from someone else that re-inspires and re-energizes your direction? I'm a big believer in investing in myself and my education to succeed as an entrepreneur -- I know I'm not the only one who believes that. Even after 7 years of running my business, I'm always focusing on both self and business development. Whether that's through reading, podcasts, going to conferences or workshops, or my personal favourite and the one I find makes the biggest impact, joining other expert programs. I try to join one program every year to ensure I am continuously adapting and growing to new levels, and in this episode, I'm sharing the benefits for you when you do the same. We talk about:

[2:15] How joining a program will get you from point A to point B quicker
[2:55] Staying ahead of the curve
[3:20] Learning from people who already have the results you want
[5:10] The power of asking for help
[8:20] Letting go of your ego
[10:50] Surrounding yourself with like-minded people

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

058: Email Subject Line Best Practices

Thu, 03 Nov 2022 07:30:00 -0400

What are some email subject line best practices? What are the things you should and shouldn't do when it comes to crafting the perfect email subject line? I often see entrepreneurs using urgency and depersonalized language in their subject lines, which can be a huge deterrent for your ideal client on the other end of the email. When I was putting together this episode, I started writing down the main points I wanted to cover for you and ended up coming up with six different practices I want you to follow. We talk about:

[3:35] Keeping your subject lines short and sweet
[4:35] Personalizing your tone
[5:35] Use urgency sparingly
[6:40] Test to see what works well
[8:10] Use relevant subject lines
[8:55] Avoid spammy words

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

057: High Ticket Selling: When is the Right Time to Make the Leap? With Chris Kenney

Thu, 27 Oct 2022 07:33:00 -0400

When is the right time to make the leap into high ticket selling? If you want to up-level your business, raise your rates, and stop undercharging and over-delivering, but you feel like you've been holding yourself back, this episode is for you. Chris Kenney, a master sales coach, million-dollar business owner, and sought-after wealth mentor is joining me for this conversation. He teaches undercovered superstars how to break their money rules, rapidly accelerate their income, and live with uncommon freedom & choice. When he's not coaching his clients, you can find him speaking on stages around the world, sharing his 7-Figure Sales Secrets with brilliant, talented entrepreneurs, so they can step into their legacy work by shedding the chains of money, shame and underearning. Chris offers private coaching, group coaching, and online programs designed to support overwhelmed coaches and consultants position, package, and sell high-ticket offers, so they can have more freedom, more money, and the ultimate lifestyle. We talk about:

[1:40] How Chris started his business
[5:10] The balance between pricing and delivering as a business owner
[12:25] What Gap Establishment is
[14:15] How to know if it's the right time to raise your prices
[20:25] The biggest challenges when it comes to raising your prices
[22:45] Do entrepreneurs go back on their pricing after raising their rates?
[26:00] The journey Chris takes his clients on
[28:50] Chris' biggest piece of advice for entrepreneurs

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

Connect with Chris

Facebook - https://www.facebook.com/chriskenneycoaching
Facebook Group - https://www.facebook.com/groups/SalesMasteryInnerCircle
LinkedIn - https://www.linkedin.com/in/thechriskenney/
Website - https://chriskenneycoaching.com/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

056: Proven Ways to Stay Consistent in Your Business

Thu, 20 Oct 2022 07:30:00 -0400

What are the proven ways to stay consistent in your business? Are you struggling to show up day after day, week after week? If so, this episode is for you. I'm going to share with you some of my best tips that have helped me stay on track and achieve my goals. We talk about:

[1:10] Have a clear vision and goal
[2:00] Set realistic deadlines for yourself
[3:20] Create a routine that helps you stay productive
[4:30] Delegate the tasks you don't enjoy
[5:40] Find a mentor or group of peers to help you stay accountable
[6:35] Celebrate all your wins, no matter how small
[7:50] Take time to relax and recharge

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

055: How to Fix a Lead Magnet That's Not Converting

Thu, 13 Oct 2022 07:30:35 -0400

In this episode, I'm going to show you how to fix a lead magnet that's not converting. I know how frustrating it can be when you put so much time and effort into creating a lead magnet, but it doesn't convert the way you want it to. I share with you some simple tweaks that you can make to your lead magnet to get those leads rolling in. We talk about:

[1:00] How to determine what is and isn't working
[3:00] Five simple tweaks for better conversions
[7:50] Do you need to design a new lead magnet?
[9:20] How to promote your lead magnet
[10:00] Analyzing your lead magnet results

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Lead Magnet Ideas
Episode 24: Top 10 Freebies to Generate Leads

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

054: How to Nurture Leads with Email Marketing

Thu, 06 Oct 2022 07:30:25 -0400

Learn how to nurture leads with email marketing. I've seen firsthand the results email marketing can really produce for your business. And I know that the most important aspect of any business is lead nurturing. Personally, I find a lot of people continuously push sale after sale to try to grow their business. And that's why they don't see the results they're looking for with emails. In this episode, I'm going to show you a simple five-step strategy that you can use to nurture leads with email marketing and automation. We talk about:

[2:55] How to collect email addresses and put them into an autoresponder
[4:35] Creating a lead nurturing campaign
[6:25] Writing emails that provide value to your leads
[8:20] Two ways to personalize emails
[10:10] Testing, tracking and measuring your email performance

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
How to Build a Laser-Targeted Email List
Episode 1: Who Are You Talking To in The Digital Space
Episode 24: Top 10 Freebies to Generate Leads

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

053: Launch Your Offer in 6 Weeks

Thu, 29 Sep 2022 07:30:22 -0400

Learn how to launch your offer in 6 weeks. Does it sometimes feel like other entrepreneurs around you sell out their launches? What's their secret? Is there something they're doing that you just don't know? In this episode, I teach you how I sell out my offers with every launch, using a 6-week runway. We talk about:

[2:05] What to do if you have no one to launch to
[3:05] Building an audience on social media
[4:00] Building your email list
[5:10] How to boost engagement with your audience
[5:50] Why you need to stop "hard selling"
[6:20] Creating weekly content
[6:55] How to create your six-week runway
[10:55] How to introduce your offer as the solution to the problem

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Episode 13: The Secret of Generating Higher Quality Leads Online
Episode 33: Why Build your Email List over Social Media Following

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

052: How To Build A Business With Your Significant Other with Bryan & Lisa

Thu, 22 Sep 2022 07:30:01 -0400

A brief summary of this episode

051: Key Elements to Track Your Online Marketing Campaign

Thu, 15 Sep 2022 07:30:25 -0400

Learn the key elements to track your online marketing campaign. It's no secret that I love the online world, and what I love most is that it's a big numbers game where you constantly try to beat yourself. There are so many different factors that will impact the success of your digital marketing strategy, such as your ad copy, the graphic or video that goes along with the ad copy, your call to action, your targeting, your landing pages, your emails, your sales page, and even how well you use the front end of your social media. All of this plays a large role in whether or not you will have a successful digital marketing campaign running for your business on automation. And this is what we're breaking it down in this week's episode. We talk about:

[2:45] Optimizing the front end of your social media
[3:50] Analyzing your ad performance
[5:55] Your marketing and lead generation funnel
[7:40] Managing your email performance
[9:05] Backend conversions: are people actually purchasing?

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Social Media Automation Bootcamp
Episode 3: What to Write for Social Captions?
Episode 43: How to Create a Compelling Webinar Topic

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

050: Guide to Setting Up Automated Webinars

Thu, 08 Sep 2022 07:30:15 -0400

Learn my guide to setting up automated webinars. In this episode, I'm teaching you how to set up automated webinars that will help you increase your sales and grow your business while you sleep, travel, hang out with your friends and family, or while you work on other aspects of your business. You will learn how to set up automated webinars that will help you increase your client base and sales online to grow your business. We talk about:

[1:10] What an automated webinar is
[3:00] Determining your webinar topic
[4:20] Choosing your webinar hosting platform
[6:00] Setting up a webinar registration page
[7:20] Directing them to your webinar
[8:10] Setting up email marketing
[10:50] Promoting your webinar

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Webinar checklist: https://www.lisaannecoaching.ca/webinar-checklist
ClickFunnels Affiliate: https://clickfunnels.com/?cf_affiliate_id=250281&affiliate_id=250281&aff_sub=website&aff_sub2=coaching&nopopup=false&noautoplay=false&cookiepreview=false
ActiveCampaign Affiliate:https://www.activecampaign.com/?_r=GQM8GAXK
Episode 43: How to Create a Compelling Webinar Topic

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

049: Webinar Benchmarks Every Entrepreneur Should Know

Thu, 01 Sep 2022 07:30:57 -0400

Learn the webinar benchmarks every entrepreneur should know. When running an online webinar, one of the backend aspects that you need to pay attention to is your webinar stats. In this episode, we dive deep into what you can expect from a webinar stats perspective, and I give you some straightforward benchmarks to work towards and even surpass. We talk about:

[1:45] How to organize and track your webinar stats
[4:05] Benchmark stats to note for your webinar
[5:35] Paying attention to your 'closing' percentage
[6:40] Three types of webinar email sequences to create
[7:55] The importance of tweaking your ads, copy and sequences

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Webinar checklist: https://www.lisaannecoaching.ca/webinar-checklist
Episode 43: How to Create a Compelling Webinar Topic

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

048: How To RELEASE Energy Blocks & ACHIEVE Your Dream Life with Sinead Robertson

Thu, 25 Aug 2022 07:30:05 -0400

Have you ever felt stuck in life and haven't been able to explain why? Maybe you're being pulled in a different direction yet aren't sure how to release the blocks that are holding you back. In this episode, Sinéad Robertson joins me on the podcast to teach how to release energy blocks and achieve your dream life. Sinéad loves helping women to discover an alternative way of living their life. She teaches busy professionals who feel stuck, overwhelmed or uninspired in their corporate setting to discover what their true purpose in life is, to release the blockers that are holding them back from making their dreams happen & create the strategy to get them to their dreams without burning out. We talk about:

[1:50] How Sinéad got into this work
[4:55] What an energy block is
[7:40] How to know if your energy is blocked
[12:35] Actionable steps to take when you're feeling stuck
[18:35] The benefits of releasing stuck energy

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Download her free e-book on discovering and releasing your energy blocks from creating your dream life: https://www.sineadrobertsoncoaching.com/discoveryourself

Connect with Sinéad

Instagram - https://www.instagram.com/robertsonsinead
Facebook - https://www.facebook.com/SineadRobertsonCoaching/
Website - www.sineadrobertsoncoaching.com

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

047: How to Consistently Take Content Photos

Thu, 18 Aug 2022 07:30:37 -0400

Learn how to consistently take content photos. Let's face it, one of the most frustrating aspects of using social media for your business is all the time and effort you have to put into content -- I'm sure you can agree with that one. There's this hard battle between making sure you're consistently posting content and staying in front of your audience and wanting to throw your phone into the water and never have to post something again. But what if it didn't have to be so complicated? What if you always had photos ready to use for your posts? We talk about:

[1:20] Tips for writing inspired content
[4:00] Scheduling at-home photoshoots
[5:30] Paying attention to the vibe and aesthetic of your shoot
[6:45] Creating a photo vision list
[8:25] Tips for editing your photos yourself

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Join the Social Media Automation Bootcamp here: http://www.lisaannecoaching.ca/socialmediabootcamp/
Join the Spotlight Theory: https://spotlighttheory.lisaanne.ca/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

046: How To Drive Traffic To Your Webinar Using Paid Ads

Thu, 11 Aug 2022 11:42:31 -0400

Learn how to drive traffic to your webinar using paid ads. It's no secret that I love doing webinars and running paid ads. Over the last few episodes, I've been giving you access to my full webinar framework, and now I'm ready to take you to the next step. How do you get a lot of people to register for your webinar? I'm not just talking about your warm audience -- I'm talking about your dream clients who may or may not know who you are just yet. We talk about:

[1:45] Understanding your webinar goals
[3:20] Tips for creating great ad copy
[6:10] How to use ads manager

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Join the Social Media Automation Bootcamp here: http://www.lisaannecoaching.ca/socialmediabootcamp/
Join the Spotlight Theory: https://spotlighttheory.lisaanne.ca/
Webinar Checklist: https://www.lisaannecoaching.ca/webinar-checklist
Episode 41: How to run high converting ads
Episode 42: 4 Simple Tips For Creating An Opt-In Page That Converts Like Crazy
Episode 43: How To Create A Compelling Webinar Topic

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

045: Time Management Tips For Entrepreneurs: How To Get More Productive!

Thu, 04 Aug 2022 07:30:55 -0400

Learn the best time management tips for entrepreneurs to help you be more productive. Are you always struggling to find more time in your day? Are you jumping from task to task feeling like you have accomplished nothing? In this episode, I'm sharing my top time management tips that have helped me grow as a person, scale my business and have more time back in my day. We talk about:

[2:35] Why time management is challenging for most entrepreneurs
[5:25] The power of waking up early
[7:45] Setting deadlines and sticking to them
[9:35] Taking breaks to balance your energy
[10:55] Delegating tasks that you're ready to outsource
[14:35] Automating what you can in your business

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Join the Social Media Automation Bootcamp here: http://www.lisaannecoaching.ca/socialmediabootcamp/
Automation Techniques Guide: https://www.lisaannecoaching.ca/automation-guide

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

044: The Complete Guide to Using Google Ads for Your Business with Chelsey Labusch

Thu, 28 Jul 2022 07:30:54 -0400

Learn the best tips for using Google ads for your business with Chelsey Labusch. I work with Chelsey and her team for some of my clients, and I know many of you have questions about how to run Google ads that convert. Digital marketing consultant working for Google turned Agency freelancer turned Toronto-based agency owner, Chelsey quickly realized she was treating her clients' businesses like they were her own. Working with multiple agencies throughout Europe and North America for the past 8 years, she gained a vast amount of experience not only in the online advertising world but also on understanding clients' needs and skyrocketing their revenue growth online. Once 2020 hit and the pandemic took hold of our lives, she pivoted the agency to heavily supporting the senior care industry to better help our seniors in need. She’s now built a wonderful team of smart and talented people who are passionate about clients and businesses that care for seniors. Combining proven processes with a fantastic team is how Valoom Media is successful today! We talk about:

[2:20] How Chelsey got started in the Google advertising space
[4:30] Transitioning from working for corporate to opening her agency
[7:00] The difference between Google ads and Facebook ads
[10:10] Best practices for running Google ads
[12:05] Using keywords and keyword phrases
[13:35] The different types of Google ads you can run
[14:30] Call rails
[21:05] The minimum spend when it comes to Google ads
[27:20] Chelsey's biggest piece of advice for entrepreneurs

Resources mentioned in this episode:

Enter to win: Leave a rating and review every month for a chance to win FREE access to the social media automation Bootcamp. Winners will be chosen monthly!
Free Google Ads audits! You can visit https://www.valoommedia.com/free-audit to request one today. You'll get points that can help improve your accounts immediately and some recommendations to improve your performance and save money moving forward!

Connect with Chelsey

Instagram - https://www.instagram.com/valoommediaagency
Facebook - https://www.facebook.com/valoommedia
LinkedIn - https://www.linkedin.com/company/valoom-media/
Website - https://www.valoommedia.com
Email - chelsey@valoommedia.com

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

043: How To Create A Compelling Webinar Topic

Thu, 21 Jul 2022 07:30:08 -0400

Learn how to create a compelling webinar topic that keeps your audience engaged and ready to purchase your offer. A lot of entrepreneurs struggle with creating a webinar because they don't know what their audience wants or what might be helpful for them. In this episode, I'm teaching you the four steps I use with my clients and for myself to create webinars that convert. We talk about:

[0:35] Why I love webinars so much
[4:00] How to choose a topic that is relevant to your audience
[6:55] The importance of knowing what you're talking about
[9:30] How to use a webinar as part of your sales funnel

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win FREE access to the social media automation Bootcamp. Winners will be chosen monthly!
Check out the self-paced Spotlight Theory program here: https://spotlighttheory.lisaanne.ca/
Get my comprehensive webinar framework here: https://www.lisaannecoaching.ca/comprehensive-webinar-framework

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

042: 4 Simple Tips For Creating An Opt-In Page That Converts Like Crazy

Thu, 14 Jul 2022 07:30:24 -0400

Learn 4 simple tips for creating an opt-in page that converts like crazy. When people land on your opt-in page, you obviously want them to sign up for your masterclass, freebie, or free training. But what happens when you hear crickets and your content just isn't converting? There are four small tweaks you can make that will increase your conversion rates drastically, and I share them with you in this episode. We talk about:

[2:30] The first steps I take when it comes to scaling businesses
[6:00] Making your opt-in page less overwhelming
[9:10] Tweaking headlines
[11:20] Optimizing your page for mobile
[13:00] Focusing less on your page's aesthetics

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Check out the self-paced Spotlight Theory program here: https://spotlighttheory.lisaanne.ca/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

041: How to Run High-Converting Ads

Thu, 07 Jul 2022 07:30:07 -0400

In this episode, I'm teaching you how to run high-converting ads. I'm breaking it down, step by step, so you can learn what to do (and what not to do) when it comes to creating your own ads for your business. We talk about:

[2:30] Why I love running ads online
[2:55] How ads work
[6:20] Why you need to know who you're talking to before running ads
[9:20] Writing catchy hooks
[11:20] How to speak directly to your audience
[12:50] Crafting your perfect call to action
[16:30] How to test and tweak your ads

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Join the Social Media Automation Bootcamp here: http://www.lisaannecoaching.ca/socialmediabootcamp/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

040: Why you need a complete digital marketing strategy

Thu, 30 Jun 2022 07:30:28 -0400

Why do you need a complete marketing strategy? As an entrepreneur, you may not have considered the importance of having a marketing strategy that spans past word of mouth and posting organically on social media. In this episode, we're covering the value of building a complete marketing strategy and how it will scale your business. We talk about:

[1:30] Why create a full digital marketing strategy
[4:40] The ACCC Formula
[9:45] How to know when you're ready for a full digital marketing strategy
[10:00] The five reasons why you need a digital marketing strategy
[13:45] The value of targeted ads

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Join the Spotlight Theory
Episode 14: Turn Leads Into Paying Clients with These Seven Emails
Free guide -- Missing Pieces of Lead Generation

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

039: How I Sold Out My Online Programs Using The Spotlight Theory with Nicole Boudreau

Thu, 23 Jun 2022 07:33:48 -0400

You've heard me talk a lot about scaling your business, lead generation strategies, email marketing funnels, and organic vs. paid marketing. There's a reason why I'm so passionate about these topics when it comes to building your business. In this episode, my friend and student Nicole Boudreau joins me to talk about her experience in my signature program, the Spotlight Theory, and how it helped her book out her services, scale her business, and create a holistic marketing strategy. We talk about:

[2:20] How the Spotlight Theory helped Nicole grow her business since 2020
[8:00] The benefits of learning how to build a business on social media, but also through email and lead generation strategies
[9:00] The ACCC Formula
[14:30] The steps you will take in the program to bring your business to life
[20:00] How the Spotlight Theory can help other entrepreneurs
[21:45] Nicole's advice for someone looking to take this course
[25:50] What you get as part of the program

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Join the Spotlight Theory

Connect with Nicole

Instagram - https://www.instagram.com/nicoleboudreau.ca/
Facebook - https://www.facebook.com/nicole.boudreau.754/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

038: 8 Mistakes Entrepreneurs Make Growing a Business Online

Thu, 16 Jun 2022 07:30:33 -0400

Have you ever made a mistake in your business? If you're like me, there's no way you answered 'no' to that question. It's normal to make mistakes. In fact, I encourage you to make mistakes. That's how we learn, it's how we grow. But, I will say, if I were to go back and do it all over again from the beginning, there are 8 critical mistakes I would avoid, and I'm sharing them with you in this episode. Let's dive in and learn:

[1:35] Why it's okay to make mistakes
[3:40] The 8 mistakes entrepreneurs make
[12:40] Not giving up on yourself

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Join the Spotlight Theory
Social Media Automation Bootcamp
Episode 13: The Secret of Generating Higher Quality Leads Online
Episode 24: Top 10 Freebies to Generate Leads
8 Mistakes + Tips Guide

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

037: Should you spend money on paid ads?

Thu, 09 Jun 2022 07:30:48 -0400

How do you decide if you should spend money on paid ads? I know it's overwhelming to think about. I know you're thinking it's too costly and too risky, but TRUST ME when I say that if you want to grow your business online, paid ads should be a part of your strategy. In fact, every business should have a full marketing strategy that includes both organic and paid advertising. Let's dive in and learn:

[0:32] Breaking down Facebook and Instagram paid ads
[1:10] How ads work
[2:10] Online vs. traditional advertising
[5:00] What to avoid when running ads

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Join the Spotlight Theory
Social Media Automation Bootcamp

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

036: How to generate higher quality leads online

Thu, 02 Jun 2022 07:00:04 -0400

Learn how to generate higher-quality leads online with ads. In this episode, I'm sharing the types of ads that work and that don't to generate high-quality leads online. There are so many misconceptions about this in the online space, and I'm here to debunk the myths you may have already been implementing in your business [hint: 'boosting' posts on social media]. Let's dive in and learn:

[2:05] Why 'sponsored post' ads don't work
[5:15] The ads you shouldn't be running
[6:40] 3 types of ads are available through Instagram and Facebook by pressing the boost button
[8:55] The ACCC Formula

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Join the Spotlight Theory
Social Media Automation Bootcamp

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

035: How to Have a Successful Business and Still Have a Life Outside of Work with Deanna Langford

Thu, 26 May 2022 07:00:45 -0400

Do you feel it's possible to have a successful business and still have a life outside of work? If you said no, this episode is for you. If you said yes, this episode is also for you because there are so many gems and nuggets of wisdom shared by my guest. Deanna Langford joins me on my podcast to talk about 'business-life blend.' If you are constantly burning out or trying to wear all the hats, this one is for you. As a fitness professional and educator, Deanna has been helping women find their strength for 25 years. And as a coach, Deanna helps entrepreneurs create a harmonious business-life blend using a system-based approach. Deanna is a mom and caregiver, which allows her to approach her work with empathy, as she has lived through many of the challenges in which she coaches her clients. And at the same time, as a (retired) black belt in Jiu-Jitsu and former full-contact kickboxer, Deanna uses a strong coach approach when needed, to move her clients towards being their best, because they deserve nothing less. Let's dive in and learn:

[4:10] What a business blend lifestyle is
[6:30] 6 key systems Deanna creates for her clients
[10:30] How to find balance
[14:15] The biggest struggle as to why people are inconsistent
[18:20] The importance of self-awareness and starting points
[27:10] Deanna's biggest piece of advice for entrepreneurs

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Join the Spotlight Theory Waitlist
Social Media Automation Bootcamp
The one thing by Gary Keller
Entrepreneur's Guide to Total Wellness
5 Steps to Taking Back Your Time

Connect with Deanna

Website - https://www.deannalangfordcoaching.com/
Instagram - https://www.instagram.com/deannalangfordcoaching/
Facebook - https://www.facebook.com/deannalangfordcoaching
LinkedIn - https://www.linkedin.com/in/deanna-lawson-langford-she-her-b6567b16a/
Blog - https://www.deannalangfordcoaching.com/blog

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

034: Online Organic Marketing Vs Paid Marketing

Thu, 19 May 2022 07:30:18 -0400

Learn the key things you need to know about online organic marketing and online paid marketing. There are a lot of things to learn in your business and marketing is this never-ending game that just keeps changing. In this episode, I share some things that I know about marketing your business online and the pros and cons of paid and organic marketing. If you are currently marketing your business online, you are either doing it organically or doing it my favourite way with paid advertising. Although these two methods definitely overlap, the main difference is that you're either paying the app to boost your business, or you are doing the free method. Let's dive in and learn:

[2:40] The power of organic marketing
[6:30] What the purpose of organic and paid marketing is
[9:00] The benefits of using paid and organic marketing together

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Spotlight Theory

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

033: Why Build your Email List Over Social Media Following

Thu, 12 May 2022 07:30:38 -0400

Do you have a social media and email marketing strategy? If you're only using one of the two, I highly recommend listening to what I'm teaching in this conversation. A lot of people focus on getting more followers on social media, but the truth is your email list is much more valuable. Let me tell you why in this episode. Let's dive in and learn:

[5:00] Why your social media account is not actually yours
[7:30] Why we aren't in control of our social media accounts
[9:25] The importance of personalization
[12:00] The ROI between organic social media and email marketing
[12:25] Looking at your marketing strategy and who you're targeting
[15:15] A guide to help your email marketing strategy

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
List Building Guide
Social Media Automation Bootcamp

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

032: Types of Software your Online Business Needs

Thu, 05 May 2022 07:00:58 -0400

Do you automate your business using softwares? In this episode, I discuss the different types of software to help your online business succeed. These tools will help you run your business online, increase productivity and scale your business. You might be asking if you really need these softwares, and the truth is, no matter what kind of business you have, certain types of software help your business work effectively for you. Let's dive in and learn:

[1:40] What a funnel builder is and how it works
[4:40] The power of email autoresponders
[7:20] Leveraging booking calendars
[9:30] Social media content schedulers
[10:55] Using project management systems to stay organized
[12:10] Why you need a proposal builder
[13:20] How to prioritize which software you should invest in first

Resources mentioned in this episode:

Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!
Click funnel 14-day trial
Free trial: Active Campaign
Calendly
Later.com
Social Media Automation Bootcamp

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

031: How to Find Your Confidence and Overcome Imposter Syndrome with Kelsey Boyer

Thu, 28 Apr 2022 07:30:32 -0400

How can we find confidence and overcome imposter syndrome as entrepreneurs? It's no secret that we all face imposter syndrome sometimes, but it's how we bounce back from those moments that truly make a difference. Joining me in this conversation is Kelsey Boyer. Kelsey is a CCF Certified Leadership Coach and the Founder of Women's Leadership Accelerator, her 90-day mentorship program for emerging and current female leaders looking to overcome imposter syndrome & build confidence, unlock their leadership potential, and gain more clarity on their path, so they accelerate their potential & impact, and thrive in their career (and life). With almost a decade of experience leading teams mainly in male-dominated environments, Kelsey's mission is to lift the potential of women and create more female leaders in the world. She also sits on the board of directors for Fit Active Beautiful (FAB) charitable Foundation, which is an organization dedicated to empowering young girls to become strong women through the power of sport. Let's dive in and learn:

[5:50] How to overcome imposter syndrome
[11:10] What it takes to be a true leader
[13:40] The biggest benefits to working online vs. working in person
[15:40] The learning curves Kelsey has faced being an entrepreneur
[22:15] All about the Women's Leadership Accelerator
[25:22] How to not get stuck in the comparison game

Resources mentioned in this episode:

Fit Active Beautiful Organization
Women's Leadership Accelerator Program
90 Minute Breakthrough Session
Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

Connect with Kelsey

Website - https://kelseyboyer.ca/
Instagram - www.instagram.com/kelseyerinboyer
LinkedIn - https://www.linkedin.com/in/kelsey-boyer-she-her-838b7652/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

030: How to Take 3 Photos in 1 Sitting

Thu, 21 Apr 2022 07:00:11 -0400

One of the hardest parts of content creation is lining up the content. Between writing captions, shooting reels, going live and making sure that you have photos readily available, there's a lot that goes into making great social media content! It's actually a lot more time and effort really than people actually realize. In this episode, I want to take some of the overwhelm out of creating content, and I'm sharing the industry secrets that have helped me plan out content months in advance. Let's dive in and learn:

How to simplify your life by batching content
The quick strategy behind getting three photos in one sitting
Why procrastination and overthinking are your worst enemy

Resources mentioned in this episode:

Social media automation Bootcamp https://www.lisaannecoaching.ca/socialmediabootcamp
Episode 6: Scheduling platform episode
Episode 29: The Best Times to Post on Social Media
Enter to win: Leave a rating and review every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

029: The Best Times to Post on Social Media

Thu, 14 Apr 2022 07:00:00 -0400

What is the best time to post on social media? How important do you think posting at the right time really is? You may not feel like it's overly important because posting consistently is better than not posting at all, but the time of day that you post does make a difference. After years of testing the algorithm, and at this current moment, I have answers for you. Let's dive in and learn:

The importance of posting at optimal times
How to figure out what those optimal times are
Which times to post on each specific day
Tips to tweak your posting schedule

Resources mentioned in this episode:

Social media automation bootcamp https://www.lisaannecoaching.ca/socialmediabootcamp
Enter to win: Leave a rating and review- every single month for a chance to win a free membership to the social media automation Bootcamp. Winners will be chosen monthly!

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

028: How to Generate Leads with Webinars

Thu, 07 Apr 2022 10:00:06 -0400

Do you focus your marketing efforts more on the front-end of social media or the backend? Do your social media posts lead your followers to your newsletter, or are you hoping that seeing an Instagram post will be enough to convert them? In this episode, we're talking about how to generate leads with webinars. Webinars are a great way to share your expertise with potential clients. If they know you and like what you teach, the odds are they will buy from you. Let's dive in and learn:

Proactive vs. reactive strategies to find clients on social media
The different ways you can use webinars in your business
Three platforms to host your webinars on
Brainstorming the content and structure of a webinar
What kind of pitch to do at the end

Resources:

Lead Magnet Checklist

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

027: Steps of a Lead Generation Funnel

Thu, 31 Mar 2022 06:00:59 -0400

We've talked about freebies and generating leads, but what happens once they're on your email list? In this three-part series, I'm breaking down the steps of lead generation. In this first part, you will get a short introduction to lead generation. Then we will move on to creating a lead generation funnel in part 2. Lastly, part 3 will teach you how to actually set up a lead generation funnel. Let's dive in and learn:

What is lead generation?
What is a lead generation funnel?
How many steps your lead generation funnel should have
Part 1 of setting up your lead generation funnel

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

026: What Does Abundance Mean? with Blake Miles

Thu, 24 Mar 2022 06:00:22 -0400

What does abundance mean? What does it mean to live truly abundantly? Sometimes we overuse the word abundance and forget why we desire that feeling in the first place. In this episode, Blake Miles joins me to talk about deep, genuine abundance and how you can create more of it in your life. Blake is an abundance coach who helps people fast track themselves to the life they truly desire by helping them divide overwhelming goals and dreams into small, manageable, scheduled steps. Let's dive in and learn:

What TODs are
Looking at abundance from a different perspective and by a different definition
How to appreciate our journey
Tips to make our goals actually happen
Ways to balance being in flux

Resources mentioned in this episode

Connect with Blake

Facebook - https://www.facebook.com/CoachBlakeMiles
Instagram - https://www.instagram.com/blakemilescoaching
LinkedIn - https://www.linkedin.com/company/74955094/admin/
Twitter - www.twitter.com/N2LCoach
Website - n2lblake.com
Podcast - https://anchor.fm/blake-miles1

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

025: 8 Ways to Promote your Freebie Online

Thu, 17 Mar 2022 05:00:24 -0400

Are you ready to start seeing huge spikes in subscribers to your email list, and grow your leads for your business? The first step is to have a valuable freebie. The next is to promote it across all of your marketing platforms! In this episode, we're talking about promoting freebies, and I'm giving you 8 ways to do so that you may not have considered before. Let's dive in and learn:

Using lead magnets with social media ads
8 ways to promote your freebie
The different ways to promote your freebie on each social media platform
Organic vs. paid marketing when it comes to promoting your freebie

Check out these past episodes!

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

024: Top 10 Freebies that Generate Leads

Thu, 10 Mar 2022 05:00:17 -0400

Do you use freebies in your business to generate leads? Odds are you might have a free download to help build your email list, but did you know there are so many different kinds of lead magnets you can create? In this episode, we're talking about the 10 freebies I recommend when it comes to generating high quality leads. Let's dive in and learn:

The purpose of lead magnets
The 10 types of lead magnets I recommend
Tips to picking the right lead magnet
How to collect contact information from your leads by using a lead magnet

Check out these past episodes!

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

023: #1 Productivity Hack Every Entrepreneur Needs to Know About

Thu, 03 Mar 2022 05:00:46 -0400

How many hours a week do you spend trying to coordinate meetings? You're a busy entrepreneur, and I get that sometimes it feels easier to book calls in when you have free time during the week. The truth is, that's not really an effective strategy in the long haul because you shouldn't be sacrificing all of your free hours by taking calls at times you truly don't want to. In this episode, we're talking about booking calendars and my personal fave -- Calendly. Let's dive in and learn:

What is a booking calendar
How to save time by using a booking link
Staying true to your work hours
How to avoid getting double booked
Why you should have multiple booking calendars for different types of meetings

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

022: 4 Steps to Crushing Your Goals This Year

Thu, 24 Feb 2022 05:15:04 -0400

How can you set goals and ensure that you always actually crush them? As entrepreneurs, we often want to achieve many things at the same time. But you need a plan because a plan is what will lead you to success. In this episode, I walk you through my goal-setting process. This is how I make sure to not only crush my goals but ensure they're reasonable, to begin with. Let's dive in and learn:

Why brain-dumping your goals are effective in planning them
How to decide which goals are most aligned to you right now
Why it's important to break goals down into bite-sized pieces
My four-step process to crushing all your goals

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

021: Why every business owner should consider insurance with Denise Tulk

Thu, 24 Feb 2022 05:00:09 -0400

Being self-employed comes with a lot of perks, but one thing that we don't necessarily have access to is benefits. For the first four years of my business, I never even considered why having insurance was important, but I should have been. That's why we're chatting with Denise Tulk today. Denise has taught me a lot about not only how to protect myself but protect my family. Denise has been in the insurance business for over 11 years and has owned her agency in Stoney Creek since October 2018. She lives in Grimsby on the Lake with her husband Matt and their Boston Terrier Lola. She has recently purchased a commercial building as her new office space, which you'll hear about in our conversation. Let's dive in and learn:

The three types of insurance every entrepreneur should have
The difference between life insurance, critical illness insurance, and disability insurance
How to pick the right insurance for yourself and your employees
How Denise uses online marketing to differentiate her business

Connect with Denise

Facebook - https://www.facebook.com/denisetulkinsurance
Instagram - https://www.instagram.com/denise.tulk/
LinkedIn -
https://www.linkedin.com/in/denise-tulk/
Website - www.denisetulkinsurance.com

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

020: Top 3 Tips on How to Step Into Your Dream Clients' Shoes

Thu, 17 Feb 2022 05:00:08 -0400

When I talk to the entrepreneurs who want to scale their business using social media, we always start by talking about a few different things. First, we talk about lead generation and a lead magnet. The second is answering the most important question: "Who are you talking to? Who is that dream client?" That's what we're covering in this episode. Let's dive in and learn:

Why you need to be specific about who your dream client is
What a client deep dive is
The questions to consider when figuring out your ideal client

Resources mentioned in this episode:

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

019: How to set goals and overcome the opinions of others with Morgan Stock

Thu, 10 Feb 2022 05:00:57 -0400

There's something about talking about goal setting that really fires me up. It helps keep us accountable and always working towards what we want to achieve. Would you agree? This is what we're talking about in today's episode. In fact, today's special guest today is someone who always crushes her own goals and now helps other entrepreneurs and do the same. Morgan Stock is an accountability coach who helps kick entrepreneurs into focus through mindset, through growth strategies and a productivity game plan with a little bit of a tough love approach. Let's dive in and learn:

Morgan's best tips for setting goals that actually stick
Why accountability is crucial when it comes to entrepreneurship and how to find someone to become accountable to
The three types of people that will hold us back and how to overcome it

Resources mentioned in this episode:

Connect with Morgan

Instagram - www.instagram.com/morganlstock
Facebook - https://www.facebook.com/morganlstock
http://www.morgancoaching.ca/

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

018: How a Full Digital Strategy Can Change Your Business with Lisa Anne

Thu, 03 Feb 2022 05:00:10 -0400

What goes into a digital marketing strategy? For me, it's a combination of content creation, email marketing and paid ads. I love this approach because it's a strategy that will generate prospects, gather their information and then will help turn them into paying clients -- all on automation! In this episode, we cover how having a full digital strategy can change your business for the better. Let's dive in and learn:

Why posting reels and content on social media simply isn't enough to grow your online business
The four steps to creating a digital marketing strategy
Leveraging a lead magnet to build your email list
How to use paid ads to reach new people

Resources mentioned in this episode:

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

017: Use Social Media Ads to Expand Beyond Your Immediate Circle with Lisa Anne

Thu, 27 Jan 2022 05:00:04 -0400

How do you find your ideal client online? And better yet, how do you actually convert them into paying clients? After all's said and done, our friends and family will only buy from and support us for so long. That's why we're covering expanding beyond your immediate circle by leveraging social media ads. Did you know there are 11 different types of ads you can run between Facebook and Instagram? Between paid marketing and organic marketing, it can be confusing and overwhelming to know where and how to start. Let's dive in and learn:

The difference between paid and organic social media marketing
Why you need to get laser targeted with your ideal client and who you want to reach
The different types of ads you can run
What you should consider before running ads

Resources mentioned in this episode:

Live Masterclass: How to Automatically Attract Your Dream Clients on Social Media

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

016: How to Launch and Grow a Podcast with Simona Costantini

Thu, 20 Jan 2022 05:00:00 -0400

I am super excited about this week's episode. Joining me is Simona Costantini, who is the lady that helped me bring the more than social podcast to life. Simona Costantini is the Founder and CEO of Costantini Productions, a full-service podcast production agency. She is also the Executive Producer and Host of the Happiness Happens Podcast. She helps six-figure entrepreneurs in the intuitive space bring their personality, brand and passion to the mic by helping them launch, manage and grow their podcasts. Listen in as we talk about:

What you need to know before launching your podcast
The equipment you need to get started
The recording and editing technology Simona recommends
Why recording both video and audio is important
How the podcast algorithm works
Using keywords to drive more traffic to your podcast within the apps

Resources mentioned in this episode

Podcast Equipment Download

Connect with Simona

Instagram: https://www.instagram.com/simona__costantini
Happiness Happens Instagram: https://www.instagram.com/happinesshappenspodcast/
Facebook: https://www.facebook.com/costantiniproductions
LinkedIn: https://www.linkedin.com/in/simona-costantini-25653a30/
Website: https://simonacostantini.com/
Launch Your Podcast in 8 Weeks: http://www.simonacostantini.com/free-resources

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

015: Instantly Attract Your Dream Client On Social Media with Lisa Anne

Thu, 20 Jan 2022 05:00:00 -0400

How do you attract those dream clients online? How do you make your online conversations go from talking to everyone to talking to your dream clients? This is what we're covering in today's episode: how you can instantly attract your dream clients online. And the truth is? It's not as complicated as you may think. Listen in as we talk about:

Why it's okay to be picky about who you want to work with
Questions to ask yourself when envisioning your ideal client
How to get in front of your dream client
How to speak to your dream client online
The importance of solving your ideal client's problems through your content
Use hashtags strategically to reach your target market and build relationships

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

014: 7 Emails to Send That Turn Leads into Paying Clients with Lisa Anne

Thu, 13 Jan 2022 05:00:00 -0400

Do you use email marketing in your business? How do some people seem to have their email sequence all figured out? It can often feel like you've really grasped the big idea of email marketing, but the tricky part comes when you know the general strategies, goals, and what success with email marketing looks like, but maybe aren't 100% sure how to implement it correctly. That's what we're focusing on today, and I'm giving you my 7 must-include email sequence and how it can help you create warmer leads. Listen in as we talk about:

The 7 email sequences I recommend sending to your leads
Tips for establishing yourself as someone worth listening to
The questions you want to ask in your email sequence before your prospective client asks them
How to leverage email marketing to support sales

Resources mentioned in this episode:

Download my 30 Day Social Media Calendar: https://www.lisaannecoaching.ca/30-day-challenge

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

013: The Secret of Generating Higher Quality Leads Online with Lisa Anne

Thu, 06 Jan 2022 05:00:00 -0400

This week on the podcast, I'm answering the most asked question that I got asked last year: "How do you generate high-quality leads through social media?" I've had so many conversations around this topic over the last six and a half years. My answer? It might surprise you: Thoughtful and effective lead magnets. Listen in as we talk about:

How to use lead magnets to get higher quality leads
Three key parts to effective lead magnets
Four different types of lead magnets
What to include and what to omit from your lead magnet

Resources mentioned in this episode:

Download my 30 Day Social Media Calendar: https://www.lisaannecoaching.ca/30-day-challenge

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

012: Super Easy Ways To Turn Website View into Warm Leads with Lisa Anne

Thu, 30 Dec 2021 05:00:00 -0400

How can you ensure that the people that land on your website starts to turn into leads for your business? In this episode, we're talking about websites vs. sales funnels and how you can leverage a sales funnel to drive more customers into your community and ultimately into paying clients. Have you heard of sales funnels before? If not, a sales funnel is exactly as the name says; it's a funnel to help you make sales. Listen in as we talk about:

The biggest downfall websites have
What a sales funnel is and how it works
The main differences between a website and a sales funnel
The step-by-step on how to set up a lead generation funnel

Connect with me

Website - https://lisaanne.ca
Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
LinkedIn - www.linkedin.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial

011: 15 Different Reel Ideas with Lisa Anne

Thu, 23 Dec 2021 05:00:00 -0400

There are two kinds of entrepreneurs when it comes to creating reels -- those who see the benefit but don't know how to create them and those who are simply not interested in integrating reels into their marketing strategy. We're going to focus on the first type of entrepreneur in this episode. I'm giving you 15 different reel ideas today that you can start to incorporate into your business and marketing. Each of these ideas has its own benefits, and I suggest starting with the ones you're most comfortable with and working your way up! Listen in as we talk about:

The two types of entrepreneurs when it comes to reels
15 reel ideas that think outside of the box
How each different reel type builds the know, like and trust factor in different ways
The process I take to create reels

Want to learn more about reels? Check out these past episodes:

Connect with me

Instagram - https://www.instagram.com/LisaAnneCoaching
Facebook - https://www.facebook.com/LisaAnneCoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/MoreThanSocial
LinkedIn - www.linkedin.com/LisaAnneCoaching
Website - https://lisaanne.ca

010: How to Create Reels with Lisa Anne

Thu, 16 Dec 2021 05:30:00 -0400

How do creators make reels look so effortless? What about transitions, trends and call to actions? There are so many ways to show up in the digital space; let's talk about one of my favourites. In this conversation, I take you through the ins and outs of creating reels -- from start to finish! I know it can feel overwhelming, but by the end of this episode, you'll know how to create reels like a pro. Listen in as we talk about:

The basics you should think about before creating a reel
How to record, add music and edit your reel
Tips to finding inspiration for your next reel
Why reels are better at reaching new audiences

Connect with me

Instagram - https://www.instagram.com/lisaannecoaching/
Facebook - https://www.facebook.com/lisaannecoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/morethansocial/
LinkedIn - www.linkedin.com/LisaAnneCoaching
Website - https://lisaanne.ca

009: Productivity Hack: How to Balance Business and Family with Nicole Boudreau

Thu, 16 Dec 2021 05:00:00 -0400

How do you become a more confident business owner? Is it really possible to balance your business with your family? Is there a secret to productivity? This is what we're talking about in this episode! My guest, Nicole Boudreau, is a Certified Integrative Nutrition Health Coach and Holistic Nutritionist. She helps busy females find their confidence by eliminating stress and confusion around eating healthy. She is also a mom of five and runs two online businesses! Nicole believes that health is not one size fits all. There are no right or wrong answers. It’s finding what works best for YOU and your lifestyle. Listen in as we talk about:

How Nicole uses time blocking to manage her schedule
Her biggest productivity hack
Nicole's best tips for finding balance between your busy business and family
Tips to develop a resilient mindset, even in the hardest times

Resources mentioned in this episode:

Three Day Reset: https://www.beautyboudreau.com/3-day-reset
Book a health discovery call with Nicole: https://bookme.name/beautyboudreau

Connect with Nicole

Instagram - https://www.instagram.com/nicoleboudreau.ca/
Facebook - https://www.facebook.com/nicole.boudreau.754/

Connect with me

Instagram - https://www.instagram.com/lisaannecoaching/
Facebook - https://www.facebook.com/lisaannecoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/morethansocial/
LinkedIn - www.linkedin.com/LisaAnneCoaching
Website - https://lisaanne.ca

008: Taking the Headache Out of Creating Reels with Lisa Anne

Thu, 09 Dec 2021 05:00:00 -0400

Do you really need to create reels for your business? Does your social proof actually grow when you show up on video? Will your business benefit from making reels a priority? I say yes, all of these points are so important, and today we're talking about how to take the headache out of creating reels. Reels are an essential part of your content marketing strategy, and in this episode, we talk about why. Listen in as we talk about:

The importance of using reels to grow your online presence and social proof
How using reels helps you show up on Instagram's explore page
My tips for creating reels efficiently and without any headache
How to make the process of creating reels fun
Using reels to showcase your brand's personality
Cross-promoting your reels onto different platforms

Connect with me

Instagram - https://www.instagram.com/lisaannecoaching/
Facebook - https://www.facebook.com/lisaannecoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/morethansocial/
LinkedIn - www.linkedin.com/LisaAnneCoaching
Website - https://lisaanne.ca

007: How to Repurpose Your Content with Lisa Anne

Thu, 02 Dec 2021 05:30:00 -0400

Whether that's creating content for your feeds, creating reels, live videos, YouTube videos, blogs, podcast, episodes, or emails, there's a lot of content that we can be pushing out as entrepreneurs. How do we repurpose content? How do we make this process easy instead of confusing? In this week's episode, I give you my top tips and the personal strategy I use to repurpose my content, to help make your repurposing a lot easier too. Listen in as we talk about:

The content reposting sequence you may not be aware of
How repurposing your content can actually make it easier to create content in the first place
The benefits of talking about one topic per week, instead of multiple
How repurposing content reinforces your brand message, SEO presence, reaching new audiences, and consistency
An inside-look into my content repurposing strategy

Connect with me

Instagram - https://www.instagram.com/lisaannecoaching/
Facebook - https://www.facebook.com/lisaannecoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/morethansocial/
LinkedIn - www.linkedin.com/LisaAnneCoaching
Website - https://lisaanne.ca

006: How to Schedule Social Media Content with Lisa Anne

Thu, 02 Dec 2021 05:25:00 -0400

You've taken the time to create your content, planned and written out all of your captions, and now it's time to post it! Do you really want to sit on your phone posting content all day? Me neither! Which is why in today's episode, I'm teaching you how to schedule your social media content in advance so you can free up your time. I'm giving you insight into my favourite scheduling platforms, and talking about the benefits that scheduling your content will bring to your life. Listen in as we talk about:

The benefits of using a post scheduler
How to change your Instagram account to a business profile
The top four scheduling platforms that I recommend
How scheduling your content in advance gives you more ease and flow in your life and business

Connect with me

Instagram - https://www.instagram.com/lisaannecoaching/
Facebook - https://www.facebook.com/lisaannecoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/morethansocial/
LinkedIn - www.linkedin.com/LisaAnneCoaching
Website - https://lisaanne.ca

005: How to Batch Social Media Content with Lisa Anne

Thu, 02 Dec 2021 05:20:00 -0400

Do you ever get those amazing content ideas right before your head hits the pillow, but that genius post or caption is completely gone when you wake up? Let me introduce you to your new time and energy saver: content batching. I create my content for the entire month in one day, and while this may sound overwhelming, join me for this episode as I walk you through it. Listen in as we talk about:

My tips for never forgetting that amazing content idea
What works and what doesn't when it comes to batching content
How to craft your content pillars
Tips for selecting photos to go with your captions

Connect with me

Instagram - https://www.instagram.com/lisaannecoaching/
Facebook - https://www.facebook.com/lisaannecoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/morethansocial/
LinkedIn - www.linkedin.com/LisaAnneCoaching
Website - https://lisaanne.ca

004: How to Write Social Media Captions with Lisa Anne

Thu, 02 Dec 2021 05:15:00 -0400

Have you ever scrolled through your timeline and thought 'wow, that post is really good'? You probably saved it, took a screenshot, and tried to figure out how you could write a caption that captivating as well. Well friends, this episode is for you if you're wanting tips on how to structure social media captions that people actually pay attention to. In this episode, I'll teach you how to write captions that never fail, how to structure them, and examples of captions done well. Listen in as we talk about:

Why captions are so important
How thoughtful captions are the best way to create community
The structure of a good caption
The benefits of short vs. long captions
Why hashtags are important to support your content creation

Connect with me

Instagram - https://www.instagram.com/lisaannecoaching/
Facebook - https://www.facebook.com/lisaannecoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/morethansocial/
LinkedIn - www.linkedin.com/LisaAnneCoaching
Website - https://lisaanne.ca

003: What to Write for Social Media Captions with Lisa Anne

Thu, 02 Dec 2021 05:10:00 -0400

Are you stuck on what to write for social media captions? Picture this: you have a million great content ideas, but when you sit down to write them, the words just don't flow like you wish they would. Maybe it's that you don't know what to talk about, you feel awkward bragging about yourself, or you think no one will care anyway. If these thoughts have crossed your mind, then this episode is for you! In this episode, I give you my best tips about what to write for your social media captions, and break down three types of social media posts that will yield you excellent engagement. Listen in as we talk about:

Why showing up on social media is essential for business growth
Three types of social media posts that will transform your content creation game
How your client avatar impacts your content creation
Using emotion to relate back to your ideal client
Why you should brag about your wins

Connect with me

Instagram - https://www.instagram.com/lisaannecoaching/
Facebook - https://www.facebook.com/lisaannecoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/morethansocial/
LinkedIn - www.linkedin.com/LisaAnneCoaching
Website - https://lisaanne.ca

002: The Best Strategies to Boost Engagement with Lisa Anne

Thu, 02 Dec 2021 05:05:00 -0400

Why do we as entrepreneurs spend so much time on social media? Why do we get sucked into these platforms and really stress over making sure that we post every single day? There's a reason, and it all has to do with boosting your engagement and increasing your reach with every post. You want to make sure you're always talking to your ideal client, that you're showing up for them and that you're giving them the tools and resources they need from you. Plus, the more active and engaged you are, the more people notice you and feel connected to you. What's more -- when you're intentional about your growth and engagement, having warm to hot leads becomes easier, and your program or service launches sell out with much more ease. Listen in as we talk about:

Why we show up as business owners in the online space
The two things we need to be mindful of for better engagement
Tips to get on the "good" side of the algorithm
How many times you should post per week
Tips to creating genuine connections with other people in the online space
My hashtag strategy and how to tweak yours

Connect with me

Instagram - https://www.instagram.com/lisaannecoaching/
Facebook - https://www.facebook.com/lisaannecoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/morethansocial/
LinkedIn - www.linkedin.com/LisaAnneCoaching
Website - https://lisaanne.ca

001: Who Are You Talking to in the Digital Space? with Lisa Anne

Thu, 02 Dec 2021 05:00:00 -0400

I think we can agree that the online world is saturated with content! So, do you know who you're talking to in the online space? Whether your community is brand new, or has been around for a while, it's crucial to know who you're talking to with every post, story or digital ad, otherwise it gets lost in a sea of content. In this very first episode, we dive into understanding who you're actually talking to, what value you're delivering to them, and why they should care. If you aren't yet sure who that person is, I give you my best tips and tricks that I've learned along the way to make your journey a lot easier! We talk about:

Why you need to know who you're talking to get your ideal clients to care
The analysis you need to understand who you're talking to
The three reasons why people buy from you, to begin with
How to create a buyer persona
Why understanding your buyer persona will help you nurture your leads
The benefits of using an intake form
How to use your newfound knowledge to get your ideal client to buy from you

Connect with me

Instagram - https://www.instagram.com/lisaannecoaching/
Facebook - https://www.facebook.com/lisaannecoaching
YouTube - http://www.YouTube.com/LisaAnneCoaching
Facebook Group - www.facebook.com/groups/morethansocial/
LinkedIn - www.linkedin.com/LisaAnneCoaching
Website - https://lisaanne.ca

Trailer | Welcome to the More Than Social Podcast!

Thu, 18 Nov 2021 16:42:54 -0400

Hey, it's Lisa here! Thanks for joining me on the More Than Social podcast. You're here because you're an entrepreneur or aspiring entrepreneur looking to make your marketing a lot simpler.

I'm a digital marketing expert, self-development junkie, and your go-to for all things marketing, ads and automation. I've built my multiple businesses by using tried and true techniques, and now I'm here teaching them to you.

On this show, you'll learn all about the newest marketing trend, social media hack, how to create digital ads that actually work, and everything you need to keep you up to date in the marketing world. This isn't your average marketing podcast, we dig deep into each topic!

Be sure to subscribe to the show so you never miss an episode. Like what you hear? I would SO appreciate you leaving a rating and review on Apple Podcast.