Download numbers and audience engagement strategies mean nothing to a CFO. "Big brands are doing it" lands even worse. What actually works is connecting your podcast directly to a commercial problem the business already admits it has — and reframing it not as content, but as a sales asset.

I'm Neal Veglio, founder of Podknows Podcasting, and in this episode of B2B Podcasting Insights, I'm walking through exactly how to shift the internal conversation around your B2B podcast — from risk anxiety to revenue logic.

We cover why stakeholder pushback on business podcasts is almost always a risk problem rather than a content problem, what not to say in a stakeholder meeting, and how to build a six-episode pilot plan that feels contained enough to get a yes. There's also a section on finding your internal champion before you even walk through the door — and why that coalition matters more than any PowerPoint deck.

We also tackle publishing cadence (weekly is not a moral obligation) and episode length (it ends when the point is made — not when you've hit 30 minutes).

If you're trying to get a branded B2B podcast off the ground, or you're struggling to demonstrate its value internally, this one's for you.

Useful links

Podknows Website

https://podknows.co.uk

B2B Podcast Growth Diagnostic

https://podknows.co.uk/diagnostic

Podcast Audits

https://podknows.co.uk/audits

Mentioned in this episode:

Learn More About Podknows Podcasting

We're at https://podknows.co.uk/

Link to check out their teased offer: https://www.beehiiv.com/beehiiv-for/podcasters

Hi, I'm Neal Veglio, The Podmaster.

In this episode, I'm breaking down exactly why comparing your show to mega-podcasts like Diary of a CEO, High Performance Podcast, and Young and Profiting isn't just unhelpful — it's statistically irrational.

Using Phil Rosenzweig's Halo Effect, Nassim Taleb's Silent Graveyard, the Columbia Music Lab experiment, and Daniel Kahneman's narrative fallacy, I'll explain the intellectual architecture behind why these shows exist, who they're actually designed to serve, and why their 'success strategies' are largely retrospective fiction.

You'll hear why the gap between what these shows promise and what they can actually deliver is not a flaw — it's the product.

Also in this episode:

Listener email: Do you actually need a trailer episode before you launch?

Experiment: Listen back to your three most downloaded episodes and steal from yourself.

If you've been measuring your show against something that was never real — head to podmastery.co and click 'Get your podcasting challenge solved'.

Useful links:

Phil Rosenzweig's The Halo Effect summarised: https://www.youtube.com/watch?v=klngdRa8nOI

Nassim Taleb's Fooled by Randomness: https://www.amazon.co.uk/Fooled-Randomness-Hidden-Chance-Markets/dp/0141031484

The music lab study: https://www.princeton.edu/~mjs3/salganik_dodds_watts06_full.pdf

It's what happens in the first 10 seconds.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case that intro music and generic cold opens are quietly driving away the very people you're trying to reach — your ideal prospects — before they've heard a single word of value from you.

We look at why sonic branding made sense in radio (and why that logic completely falls apart in podcasting), what a B2B buyer is actually thinking in those first few seconds before they decide to stay or skip, and what the ingredients of a cold open that signals authority actually look like.

There's also a Founder FAQ answering whether episode length is hurting completion rates (spoiler: it isn't — but something else is), and a practical quick tip for using specific podcast episodes to shorten the trust-building phase of your discovery calls.

If your show still opens with 30 seconds of music and a "welcome back," this episode will tell you exactly what that's costing you — and how to fix it.

Useful links

Podknows Website

https://podknows.co.uk

Free Intro Guide

https://podknows.co.uk/intro-guide

B2B Podcast Growth Diagnostic

https://podknows.co.uk/diagnostic

Podcast Audits

https://podknows.co.uk/audits

Timestamped summary

00:00 The sound of listeners leaving

00:53 The 15-second test you should run right now

01:54 What your intro music is actually signalling to new listeners

03:17 The B2B buyer's mental state when they press play

04:11 Why sonic branding is a radio hangover

05:40 Active vs passive: why podcasting is not radio

06:28 What the wrong version sounds like (live demo)

07:10 What the right version sounds like (live demo)

08:25 The three ingredients of a proper cold open

10:38 The psychology of the first press of play

11:34 Founder FAQ: Is my 40-minute episode too long?

14:38 Quick tip: pre-sell prospects before your discovery call

15:33 Final thoughts and where to go next

Ten thousand followers sounds like a head start. In podcasting, it barely counts as a warm-up.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why your social media audience and your podcast audience are almost entirely different groups of people — and why treating them as the same thing is one of the most expensive and time-consuming mistakes in B2B podcasting right now.

We get into why the barrier to becoming part of someone's social following is so low it's practically meaningless, why platform algorithms are specifically designed to bury your podcast link before anyone clicks it, and why social media call-to-actions account for less than 1% of episode traffic. Yes, less than 1% — and yes, I have data to back that up.

I also walk through where podcast audiences actually do come from, why YouTube isn't the magic cross-pollination fix some people are claiming, and a quick episode title test you can run right now to see whether your show is even findable inside the podcast apps.

Plus, Rachel from a professional services firm sends in this week's Founder FAQ with a question about a host who's starting to run out of things to say eight months in — and the answer might reframe how you think about your whole show brief.

Useful links

Podknows Website https://podknows.co.uk

Free Guide — Five Areas Most Branded Podcasts Ignore:

https://podknows.co.uk/free-guide

B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic

Podcast Audits https://podknows.co.uk/audits

I've been staunchly anti-video using YouTube, but this has changed my mind.

Listen to this episode of B2B Podcasting Insights to find out why.

Find out more about http://podknows.co.uk/

Record on your phone. Click a button. Sound professional.

But that story deserves a closer look.

Hi, I'm Neal Veglio, founder of Podknows Podcasting and the Podmastery community.

In this episode of Podcasting Insights, I unpack what happens when technology starts erasing the difference between effort and outcome — and ask what podcasting quietly loses when “good sound” becomes a default instead of a craft.

This isn’t an anti-AI rant.

And it’s not about gatekeeping beginners.

It’s about incentives.

Standards.

And what we’re rewarding at scale.

You’ll learn:

• Why AI audio tools raise standards and lower effort at the same time

• How one-click fixes create a podcasting “house sound”

• The difference between accessibility and erasing craft

• Why effort still matters, even when listeners can’t hear it

• The question creators should be asking before relying on AI cleanup

Links:

Waves Voice Regen:

https://www.waves.com/voice-regen

I’d love YOUR feedback:

https://www.podmastery.co/survey

I’ve been doing this for 20+ years and run a successful podcast marketing agency.

Want me to audit your podcast?

https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Publishing weekly feels responsible.

It looks good internally.

It gives teams something concrete to point at.

But it rarely builds trust on its own.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m breaking down why “you must be consistent” has become one of the most over-valued ideas shared by self-styled podcasting experts in B2B podcasting, and what actually does the heavy lifting when it comes to credibility, trust, and commercial impact.

We look at why two podcasts can publish on the same schedule and get completely different outcomes, why sounding “fine” is often a bigger problem than sounding wrong, and how podcasts quietly remove doubt long before a sales conversation ever happens.

There’s also a simple test you can run on your own show to see whether it’s genuinely doing strategic work, or just adding to a growing back catalogue.

Useful links

Podknows Website

https://podknows.co.uk

B2B Podcast Growth Diagnostic

https://podknows.co.uk/diagnostic

Podcast Audits

https://podknows.co.uk/audits

Timestamped summary

00:00 The consistency question CMOs keep asking

01:08 Why listeners respond to patterns, not schedules

03:11 Cadence vs the listener experience

04:20 The three-episode trust test

05:24 Why publishing more won’t fix vague thinking

06:44 Listener message on reporting podcast value internally

09:16 Founder FAQ: supportive vs safe podcasts

11:11 Final thoughts and next steps

That video is the gateway drug — the thing that creates new podcast listeners.

But that story deserves a closer look.

In this episode of Podcasting Insights, I question the growing narrative around video podcasting, discovery, and conversion — and ask whether we’re confusing reach with commitment, and visibility with attention.

This isn’t about dismissing the data.

It’s about questioning the story we’re telling around it.

You’ll learn:

• Why “discovery” is an incomplete metric

• The difference between conversion and gravity

• Why video often benefits from defaults, not desire

• What podcasting’s real strength has always been

• The question creators should be asking instead of “Should I do video?”

Links:

Podnews story on charting clips based podcast:

https://podnews.net/update/complete-rankers

Edison Research – The Evolving Ear:

https://www.edisonresearch.com/how-new-consumers-are-shaping-podcastings-next-chapter-the-evolving-ear-webinar/

I’d love YOUR feedback:

https://www.podmastery.co/survey

I've been doing this 20+ years and run a successful podcast marketing agency.

Want me to audit your podcast?

https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

They just need honest podcast feedback that tells them what it actually feels like to listen.

In this episode of Podcasting Insights, I explain why so many shows stall at “fine,” why polite feedback keeps podcasts forgettable, and how growth usually comes from being braver with what already exists.

You’ll learn:

• Why “competent” podcasts struggle to grow

• The real question listeners ask in the first 30 seconds

• Why delivery matters more than structure

• How feedback beats endless strategy tweaks

Links:

I'd love YOUR feedback: https://www.podmastery.co/survey

https://podmastery.co

https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Interviews feel safe.

They’re familiar.

They spread responsibility.

And they let the host stay slightly hidden.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why interview-led B2B podcasts are so common — and why they so often fail to create clarity, trust, or commercial impact.

I explain how guest conversations can hurt the host’s credibility instead of the listener’s needs, why so many interview shows sound pleasant but change nothing, and how hiding behind guests is usually a psychological decision, not a strategic one.

I also share what the data actually shows when we compare interview episodes with solo episodes — including why solo formats consistently outperform on engagement, completion, and real-world response.

There’s a clear breakdown of when interviews can work, what they’re genuinely good for, and why they should support a strategy rather than be the strategy.

If your podcast gets downloads but rarely gets referenced in sales conversations, inbound messages, or buying decisions, this episode will help you understand why — and what to rethink before booking another guest.

Useful links

Podknows Website

https://podknows.co.uk

B2B Podcast Growth Diagnostic

https://podknows.co.uk/diagnostic

Podcast Audits

https://podknows.co.uk/audits

Timestamped summary

00:00 Why most B2B podcasts default to interviews

01:46 Why interview shows feel safe but ineffective

03:23 When interviews actually work

04:47 Solo episodes vs interviews: what the data shows

05:13 Why clarity beats control

06:44 Authority, trust, and brand risk

07:31 What a B2B podcast is really for

08:20 Listener message on choosing intention over frequency

10:14 Founder FAQ: when podcasts start delivering results

12:13 Final thoughts and next steps

Evergreen podcast content is definitely not timeless.

It is just content you have not looked at in ages.

If your back catalogue feels a bit… awkward, this episode is for you.

Not because you need more episodes.

Because you probably need to stop pretending.

Hi, I’m Neal Veglio, and in this episode of Podcasting Insights, I’m breaking down why “evergreen” became a polite way of saying “I’m never thinking about this again”, and what to do instead.

In this episode, I cover:

1. What evergreen was supposed to mean, and what it turned into
2. Why podcasters stop sharing old episodes (it gets weirdly emotional)
3. How to reintroduce older episodes without pretending they’re new
4. How to update the context without rewriting history
5. When to let an episode die, on purpose
6. A practical idea using Captivate or Buzzsprout to dynamically inject fresh audio into old episodes

If you have episodes you avoid because they make you cringe a bit, or because you mentioned a tool that no longer exists, you’re not broken.

You’ve just progressed.

Now treat the work you already did with a bit more honesty.

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Download numbers feel important.

They’re easy to report.

They look reassuring on a slide.

But they rarely tell you whether your podcast is actually influencing anything.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why download numbers are such a comforting distraction — and how they quietly pull B2B podcasts away from doing useful work.

I also share a simple reframe that helps teams stop obsessing over reach and start thinking about influence — including the early signs that your podcast is making sales conversations easier, even if the numbers look modest.

There’s a listener question from a managing director asking what a podcast is meant to do that a strong sales team doesn’t — and why the answer has nothing to do with audience size.

If your podcast gets downloads but still leaves prospects confused, unconvinced, or starting from zero on sales calls, this episode will help you see why — and what to pay attention to instead.

Useful links

Podknows Website

https://podknows.co.uk

B2B Podcast Growth Diagnostic

https://podknows.co.uk/diagnostic

Podcast Audits

https://podknows.co.uk/audits

Timestamped summary

00:00 Why download numbers feel important

01:10 What a podcast download actually tells you

02:30 Why downloads are such a comforting lie

03:50 How numbers push podcasts into bad behaviour

05:20 Why influence beats reach every time

06:30 The metrics most B2B podcasts ignore

07:40 Listener question: what’s the podcast’s job vs sales?

09:10 Using podcasts to shape thinking before the sales call

10:00 Why downloads are a starting point, not proof

Mentioned in this episode:

Learn More About Podknows Podcasting

We're at https://podknows.co.uk/

They struggle because the release schedule quietly starts to drain the energy out of them.

Somewhere early on, a lot of podcasters decide they probably 'should' be weekly.

Not because it makes sense.

Because it feels serious.

In this episode, I talk about why recording less can actually make your podcast better.

I also share a simple way to decide your schedule based on intent, not pressure, and explain why consistency isn’t about never missing a release day. It's about something far deeper.

If your podcast is starting to feel heavy, rushed, or obligation-driven, this episode will help you reset without disappearing.

Chapters

00:00 – You Probably Overcommitted (And You Know It)

00:53 – Why Weekly Feels “Serious” (But Usually Isn’t Thought Through)

01:36 – The Guilt Loop That Quietly Ruins Podcasts

02:12 – Recording From Obligation vs Recording With Intent

02:47 – What Actually Happened When I Missed Episodes

03:19 – The Spotlight Effect (And Why No One’s Watching You That Closely)

03:53 – Frequency Doesn’t Build Trust. Intent Does

04:15 – What Listeners Really Respond To

05:07 – Consistency vs Frequency (They’re Not the Same Thing)

05:50 – Recording Less Without Disappearing

06:46 – Choosing a Schedule That Actually Fits You

07:27 – Why People Forget Podcasts (And It’s Not Because You Missed a Week)

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Chapters

This podcast uses chapters on apps that support them.

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

The platform claims to be built to address frustrations in the market.

Most B2B podcasts are easy to listen to.

They’re consistent. Polished. Well-intentioned.

And yet… nothing changes.

Prospects still ask basic questions.

Sales calls still start from scratch.

And the podcast quietly sits there, passing time.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why that happens — and what it looks like when a podcast actually earns its place in the buying process.

In this episode, I cover:

1. Why podcasts that feel “safe” rarely influence decisions
2. The difference between being listened to and being remembered
3. Why internal praise is often a warning sign, not a win
4. How effective podcasts equip buyers for internal conversations
5. A simple question to tell whether your sales calls should sound different by now

There’s also a practical segment on guest interviews, including advice shared with Susan Walsh, founder of The Classification Guru, on how to use guests without losing strategic control.

If someone could binge your show for months and still ask “so… what do you actually do?”, this episode will help you understand why — and what needs to change.

Useful links

Podknows Website:

https://podknows.co.uk

B2B Podcast Growth Diagnostic:

https://podknows.co.uk/diagnostic

Podcast audits:

https://podknows.co.uk/audits

Guest mentioned:

Susan Walsh — The Classification Guru

https://www.theclassificationguru.com/

Timestamped summary

00:00 If your podcast was working, your sales calls would sound different

01:10 Why most B2B podcasts don’t influence anything

03:00 The real risk your buyer is trying to manage

05:20 Why neutrality kills decision-making

07:40 Internal praise as a red flag

10:10 Building a podcast that shows up in buying conversations

12:30 Using guests without losing focus

15:10 The sales call test

16:40 How to find out if your podcast is actually doing its job

Every time someone presses play, they’re making a small agreement with you.

And most podcasts break it without even realising.

In this episode, I unpack the idea of the “quiet agreement” — and why most if not all small podcasts break it, at least at first.

I also share a simple test you can run on yourself to check whether your episodes earn the next listen.

If you want your podcast to feel intentional, human, and worth sticking with — this episode will change how you think about every minute you record.

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Chapters

This podcast uses chapters on apps that support them.

They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...

In this episode, I break down:

1. Why so many B2B podcasts quietly become jobless
2. How interviews often mask a lack of strategy
3. What changes inside a business when a podcast becomes operational
4. A simple test to tell whether your podcast is earning its keep — or wasting attention

If you’re responsible for a B2B podcast and can’t clearly explain what should change after someone listens, this episode will help you spot the problem — and decide what to do next.

Useful links:

Visual breakdown: https://podknows.co.uk/jobless

Podcast Growth Diagnostic: https://podknows.co.uk/diagnostic

Timestamped summary

00:00 Why most B2B podcasts don’t have a job

01:20 The question nobody asks before launching

02:26 Why “brand awareness” isn’t a job

03:22 What an operational podcast actually does

05:00 How podcasts end up jobless

09:20 What changes when a podcast has a job

12:40 The disappearance test

15:40 The Podcast Growth Diagnostic

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

If your show blends into the feed, this episode breaks down exactly why… and what to change.

In this episode you’ll learn:

Why copying “successful” shows usually backfires

The #1 format mistake (hint: your guest intro)

How to build episodes around pain points

Why packaging matters more than you think

The simple rule for titles, intros and structure

Links:

🔗 Podmastery site – https://podmastery.co

🔗 Book a Podcast Audit – https://podmastery.co/lite

Mentioned in this episode:

Chapters

This podcast uses chapters on apps that support them.

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.

We’ll get into:

• How to spot actual content you should be publishing, using your sales calls

• Why “topics” make your show sound like a 2014 panel discussion

• The shift from brand awareness to belief-building

• Simple ways to turn your podcast into a pipeline machine, not a weekly chore

If you want episodes your ideal clients recognise themselves in, this is the one to listen to.

Want me to help you with all this? https://podknows.co.uk/audit

Just want free insights sent directly to your inbox each week? https://podknows.co.uk/email/

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Today, I’m slapping the nonsense out of that belief.

Welcome to another episode of B2B Podcasting Insights! I'm Neal Veglio and in this special episode, I'm stepping into the interviewer’s chair on Michelle J. Raymond’s own podcast to help her share her incredible podcasting journey.

You’ll hear honest reflections on the first hundred experimental episodes, the turning points that led to lasting success, and the surprising ways podcasting has transformed Michelle J. Raymond’s business and confidence.

From redefining podcast strategy after a dramatic cease-and-desist from LinkedIn to discovering the true power of intimate audience relationships — and why podcasting creates higher-quality leads than any other channel — this episode is packed with raw insights and practical lessons that every B2B podcaster and marketer will resonate with.

If you’re curious about what it really takes to grow a B2B podcast over hundreds of episodes and the impact it can have, you won't want to miss this one.

Timestamped summary

00:00 "Sharing Diverse Podcast Experiences"

04:52 "Effort, Alignment, and Success"

06:19 "Podcasting for B2B Growth"

12:13 "Empowered Communication and Choices"

16:22 "Podcasting: Building Real Connections"

20:26 "Messages That Motivate Me"

22:21 "Podcast Success with Neal"

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

• This podcast is taking a new direction.
• Audience is split; creators want craft, while marketers crave strategy.
• A brand new show called B2B Podcasting Insights is launching for the business-minded listeners.
• Podcasting Insights will still be your creative haven, sans the marketing jargon.
• Expect shorter, punchy episodes that dive into serious ROI without the fluffy stuff.
• Next week, we'll chat about why consistency in podcasting might just be overrated.

Let's make sure yours doesn't.

Hi, I'm Neal Veglio, founder of Podknows Podcasting.

In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant.

You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your best salesperson, without the pitch.

Ready to turn your feed into a closer? Book a Podknows Podcast Audit for a written report, video breakdown, and a 1:1 call—delivered within four working days after booking: podknows.co.uk/audits.

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Yeah. That.

In this episode, I’m calling myself out.

And fixing my own podcast strategy in public.

I realised my show had drifted, lost focus, and wasn’t clear who it was really for. So I’m stripping it back, rebuilding the positioning, and showing you exactly how to get clarity on your own audience too.

If you’ve ever wondered whether your show’s serving the right people, or just shouting into the void then this one’s for you.

You’ll learn:

🎯 How to define your podcast audience (for real)

🚫 What to cut

⚖️ The balance between craft, creator joy, and cash in the bank

🔁 How to rebuild a show without starting from scratch

👉 Site: https://podmastery.co

👉 Contact: https://podmastery.co/contact

👉 Leave me a voicemail: https://podmastery.co/voicemail

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

I've just come back from judging the Independent Podcast Awards and spent time with some of the best indie creators around.

What struck me wasn't how eager they were to jump on video, but how quickly the myth started to unravel once we looked at what video actually costs independent podcasters, in cash, energy, and lost focus.

This episode is all about unpacking the hard truth behind the "you must do video to grow" narrative and how most audio-first shows are actually better off keeping their attention on what already works.

I share a case study of a winning indie show, Floating Space, and its host’s reaction when I pushed back on video hype and explained why going all-in on YouTube rarely delivers for indies who aren’t looking to become full-time video editors.

There’s plenty here that you won’t find in any of the LinkedIn gurus’ posts, and you’ll walk away understanding why "discovery" isn't just about being searchable—it's about being findable and worth listening to.

Chapters:

00:00 The Video Myth

02:00 Hype vs Reality

05:00 Awards Night penny-drop

08:00 “But you publish video…”

11:00 What to do instead

15:00 7-day focus

Podcast Improvement Audit (Lite): https://podmastery.co/lite

Bonus: suggestion for a simple A/B experiment you can do today to audit your soul in the feed.

Prefer an actual audit with me? Book here: podmastery.co/lite.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Look, I see it over and over; brand new podcasters with all the energy in the world, launching their show and immediately going full throttle with promotion before even figuring out whether the content’s actually any good.

In this episode of Podcasting Insights, I lay out why that’s a sure-fire way to set yourself up for repeated disappointment and burnout.

Instead, I’ll walk you through my entire approach for building podcasts people actually want to talk about, and not just because you begged them to on LinkedIn.

We get into why promotion isn’t the lever you pull first, what actually matters to develop a show that holds attention, and what I make every client face up to before they spend a penny (or another hour) trying to chase down listeners.

00:00 Why Your Promotion is in Reverse!

04:53 Integrity and Strategic Success

07:34 "Building Loyal, Valuable Audiences"

12:57 Silent Launch Strategy Advice

13:59 Proof Before Promotion Strategy

Useful links:

Get your audit - https://podmastery.co/lite

See your Apple Podcasts retention data: https://podcastsconnect.apple.com/

Spotify dashboard: https://podcasters.spotify.com/gateway

Find all episodes of Podcasting Insights: https://www.podmastery.co/

Tom Webster's The Audience Is Listening: https://audienceislisteningbook.com/

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

Links referenced in this episode:

• podmastery.co
• rockflight.co
• podmastery.co/contact
• podmastery.co/voicemail

Also mentioned in this episode:

• Sugar Hill Gang
• Jubilaires
• Diary of a CEO
• Stephen Bartlett
• Primark
• Rock Fight
• Podmastery.co
• Apple Podcasts

In this episode of Podcasting Insights with The Podmaster, I'm sharing the real story of how a vocal hater went from blasting my radio morning show to becoming one of my biggest advocates, even booking me for private gigs.

You’ll learn how I made that happen, and how you can use the same methods for your podcast and any critics you get along the way.

Also, I'll share the four ways critics can sharpen your podcast, and the simple rules that stop you from losing your mind when trolls strike.

If you’ve ever felt crushed by negative feedback, this episode will change how you see it forever.

Don’t fear your haters.

Love them, learn from them, and watch how fast your podcast grows.

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

It’s that tired cliché “If you build it, they will come.”

This episode is my reality check for you, and if you're honest with yourself, it could save you more disappointment and wasted effort than you realise.

I walk through why just recording a bunch of episodes and putting them online is never going to magically build an audience, no matter how unique your idea feels.

What you’re going to hear is the real work that has to go into positioning, marketing, production, and – above all – earning the right for your audience to come back again and again.

It’s not glamorous, but it works, and I’m breaking down exactly why.

The episode gets into the numbers, the psychology, and the relentless myth that your social media follower count will somehow guarantee instant podcast listeners.

It doesn’t.

You’ll learn why podcasts and radio might share a delivery method (audio) but are incomparable when it comes to how people find and commit to content.

I’m calling out the ‘gurus’ peddling fairytales and laying out instead the importance of actionable strategy.

With thanks to Irina Tudorache - https://www.linkedin.com/in/irina-tudorache/ and Michelle J Raymond for their valuable contributions towards this episode.

If you'd like to leave me a message, the voicemail is https://podmastery.co/voicemail

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

And when those first week podcast download numbers trickle in, they feel… embarrassingly small.

Here’s the truth: those numbers don’t matter. Like, at all.

In this episode, I’ll explain why your launch week stats are useless, the psychology behind why we obsess over them (hello, spotlight effect), and the success metrics that actually fuel real podcast growth.

From listener retention to 30-day rolling averages, I’ll show you what’s worth tracking — and what’s just noise.

If you’ve ever felt crushed by your first week’s downloads, this one’s going to reset how you think about podcast success.

Mentioned in this episode:

Free PLOT workbook

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

A painful truth for business podcasters who still think follower counts equal listeners...

Let’s get uncomfortable for a moment.

LinkedIn tells you that bigger is better. Hit that 10,000, 50,000, or even 100,000 follower milestone, and suddenly you’re tempted to believe you’re sitting on a goldmine of eager podcast listeners.

That couldn’t be further from the truth.

I’ve consulted with more than enough LinkedIn 'influencers' to know this: if you’re counting on that social proof to deliver actual podcast results, you’re going to be disappointed.

In fact, if you’re expecting more than a handful of listeners per episode simply because you have a five-figure following, you’re already losing the game.

Here’s the reality.

LinkedIn is a platform designed to serve its own interests, not yours. The algorithm is geared towards creating a false sense of reach and relevance. You post about your new episode, rack up a few dozen likes, maybe a polite comment from that one guy who always chimes in, and screenshot the analytics because they look impressive.

But when it comes to actual podcast listeners—real people pressing play, not bots or random scrollers—the numbers barely register.

And don’t just take my word for it.

I’ve literally done the math for clients.

The entire illusion falls apart once you work through the numbers on how posts convert followers into listeners. You’d be amazed (or horrified) at how small that number is.

Imagine this: 100,000 LinkedIn followers. That’s enough to fill a stadium, right?

So, if you’re chasing followers and bragging about your vanity metrics, you’re fooling yourself.

Want to break this cycle?

Listen to this episode to get the background on the problem.

Then, get the Swipe Files so you can fix it.

Ready to do the math? Get your free files at podmastery.co/math, or reach out for a straightforward audit of your podcast’s real growth potential.

Because your real audience deserves better than a vanity strategy.

Timestamps

00:00 "LinkedIn Followers Don't Equal Success"

03:57 Deceptive Podcast Popularity Tactics

08:59 Boost LinkedIn Engagement Tactics

10:46 "Podcast Growth and Mastery Tips"

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Holidays, beaches, the world moving a little slower.

I used to kinda buy into this myth myself, until I watched a client hit pause, just to realise that their audience hadn't gone anywhere.

They'd simply found something else to jam into their earbuds. This latest episode of Podcasting Insights is all about flipping the so-called 'summer slump' on its head.

I’m walking you through three moves you can make right now, literally before the weekend’s over, to keep your download numbers in healthy shape and your listeners coming back for more.

No grand production, no drama, just practical steps you can act on right away.

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Today, we’re tossing the rulebook out the window and figuring out episode length.

Forget those guru-mandated magic numbers; it’s all about what suits your story and your listeners' needs. Whether you’re aiming for a quick, snappy 15-minute burst or a deep-dive extravaganza of over an hour, we’ll guide you through the pros and cons of each format.

You get a few views, maybe even a flattering comment from someone you’ll never meet.

But, let’s be honest. The podcast stats don’t move.

Maybe there’s the odd outlier, but mostly, you’re banging your head against the same wall every upload cycle. I see it every week with new clients, and it’s always the same confusion: “I’ve got the clips, Neal. I followed the formula. Why is my actual audience not growing?”

There’s a reason for it. And in this episode, I break open exactly why your current approach isn’t moving the needle and what you need to flip around to get real, sustainable listener growth.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

In this episode, I’m sharing my top five strategies for being a better guest on other people’s podcasts.

If you’ve been invited onto shows and want to make a bigger impact, or you’re feeling nervous about coming across well as a guest, I’ve got you covered.

My goal is to help you not just appear as a guest, but become someone hosts want to invite back. If you’re ready to up your podcast guest game and create more opportunities for your brand, this episode is for you.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

==================================

There's something I see too much in podcasting and it still baffles me: the endless, rambling intros that sound like the warm-up act for a local weather segment rather than a well-crafted episode.

Yet, podcasters fall into the trap every week, convinced their audience wants a 20-minute recap of what their dog ate for breakfast.

So in this episode of Podcasting Insights I share my PLOT framework—the four-step, no-nonsense approach I've been using and refining for years, both with my own content and with clients who actually care about real retention (not just download numbers to brag about on LinkedIn).

If you want honest specifics about how to hook, teach, and genuinely deliver value, without dropping your play-through stats, the PLOT method is the tool you should be using.

Here’s how it breaks down, if you want to jump to what matters most:

[00:00:00] – Why endless preamble kills retention, and what the first 60 seconds must accomplish

[00:01:23] – Building a preview that sells the value of the episode (without overloading details or wasting attention)

[00:02:56] – Understanding and using retention data: where to find the stats in Apple and Spotify dashboards, and what to do when your episodes drop below 60% retention

[00:04:04] – ‘Launch’: Creating a structure with clear signposting, hooks, and removing dead wood; using sound design to keep listeners tuned in

[00:05:57] – The ‘Offer’: Moving beyond pure value dumps, and making a meaningful offer that lets listeners take the next step without feeling like they’re being hard-sold

[00:07:31] – ‘Takeaways’: The method for making sure what you teach actually sticks, using the 3:2:1 wrap-up and the power of a micro challenge

[00:08:30] – When to tease the next episode and how not to overdo it

[00:09:22] – Recap of the PLOT steps, and your reminder to ditch the 60-minute weather intros for good

If you're serious about building a podcast that doesn't just get plays, but actually keeps listeners coming back, and moves them to action, stick this episode on your list.

And if the insight makes you rethink your next intro, or finally gets you on track with what a good episode structure should look like, you’ll know it’s working. Hit subscribe and let me know what works.

Mentioned in this episode:

Free PLOT workbook

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

A polished 30-second ad is ready to roll. For 99 quid. Plus VAT.

But is it any good? We'll learn together shall we?

Go ahead and press play.

Relevant links:

https://www.klaxon.ai/

https://www.asa.org.uk/codes-and-rulings/advertising-codes.html

https://advertise.acast.com/news-and-insights/five-proven-ways-to-positively-impact-your-brands-kpis-when-advertising-in-podcasts

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Every week when they check their analytics (and let’s be honest, we all do that even when we say we don’t care about the stats, right?), the needle hasn’t really budged.

That’s when they ask for a magic bullet.

In almost all cases, it comes down to one thing they haven’t given anywhere near enough attention: their podcast intro.

Now, before you tap out thinking, “Oh, my intro’s fine, mate. I even paid someone on Fiverr to do it for a tenner,” let me assure you – it probably isn’t 'fine'.

In this episode, I’m taking you behind the scenes on why that all-important first impression matters so much more than most podcasters think.

The mentioned study... https://time.com/3858309/attention-spans-goldfish/

Timestamped Summary

• [00:00:01] – Why you need to give more thought to your intro.
• [00:00:28] – Why long or waffly intros kill shows.
• [00:01:13] – Real-life case study: Catherine Eardley’s weak intro.
• [00:03:13] – Catherine’s new, much sharper intro.
• [00:03:37] – Research: Microsoft’s attention span report.
• [00:06:44] – The practical method for fixing intros: a plain English breakdown of my “PLOT” system, and why “Preview” and “Launch” are most essential.
• [00:07:20] – Before and after demo of a “standard” dull intro versus a reworked, punchy, listener-centred one.

Free Intros Blueprint

https://podmastery.co/intros

Links referenced in this episode:

• podmastery.co/lite

Mentioned in this episode:

Free Intros Blueprint

Download your free blueprint here

Free Intros Blueprint

The sheer number of podcasters who reach out to me, stuck in this exact scenario, is far higher than you’d probably guess.

But here’s the kicker: it rarely comes down to a lack of effort or even a lack of content.

More often, the problem is rooted in five persistent myths that quietly steer podcasters straight into a rut.

Myths I see crop up almost every time I run an audit for someone serious about improving their reach.

If you’re at the point where you’re open to a bit of tough love, this episode will give you a chance to step off the hamster wheel, take a proper look at what's holding your show back, and finally start seeing the kind of traction you actually deserve.

Book your podcast audit now

https://podmastery.co/lite

Timestamped summary

00:00 Guest Dependency Issues in Podcasts

04:00 Downloads Don't Equal Engagement

09:41 Podcast Monetization Myths Debunked

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

==============================================================

Have you signed up for my "Top Listener Pet Peeves" report yet?

https://podmastery.co/petpeeves

==============================================================

I get it: the advice out there is either laughably vague or refers to audience sizes that would make most national radio stations blush.

You’re told to focus on sponsors. You’re sold the idea that passive ad income is lurking just around the corner, when in reality, most podcasters would be financially better off mowing lawns.

On “5 ways to make money with your podcast,” I’m breaking from that nonsense and lifting up the hood on what actually works if you’re not one of the lucky few sitting on tens of thousands of downloads.

And, yes, I’ll lay out the business models that don’t work for the majority – and point you to approaches that actually deliver if you’re willing to think a little more creatively and act with intention.

Chapters:

00:00 Monetising for Indies

04:17 Targeted Digital Products

06:27 Podcast Sponsorship

Mentioned in this episode:

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

We’re putting our detective hats on and analysing the tell-tale signs of those who are merely cashing in on your naivete.

From the overly polished personal branding clips that scream desperation to the suspiciously high follower counts that suggest a bot brigade, we dissect the modern-day snake oil salesman lurking in the podcasting community.

Companies mentioned in this episode:

• Apple
• Apple Podcasts
• Overcast
• Pocketcast
• AirPods

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Yes, the granddaddy of indie podcasting—the guy who not only defined the space for a generation, but who made even the President stop by his garage—has finally called it quits, citing burnout.

That’s not just 'big news' for the podcasting industry, it’s a full warning bell for anyone invested in building their own show.

You want to know what this means for you, and—crucially—how to avoid letting your own podcast become the next long-form collapse?

In this episode, I get right into what the end of WTF really signals for indie creators, where Maron went wrong, and most importantly, how you can avoid burning out or falling off the map yourself.

Timestamped Summary

00:00 Marc Maron's Podcasting Lessons

03:53 Podcasting Burnout Highlighted by Security Incident

06:21 Outsource Podcast Editing for Efficiency

09:51 Podcast Exit Strategy Challenges

15:15 Batching Themed Episodes: Market Opportunity

18:13 Maximizing Podcast Content Value

20:28 Turn Critics into Allies

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

But what if dipping your toe into the video waters didn’t mean selling your soul to the YouTube algorithm, or breaking the bank on kit that just sits in the box?

There’s a brand-new webcam—the $69 Lenovo C55—that’s just burst onto the scene, and in this episode, I give you exactly what you need to know if you’re toying with the idea of showing your mug on screen without looking like a relic from the dial-up era.

Companies mentioned in this episode:

• Lenovo

I’m not talking about your audio quality, your marketing, or even whether you’re publishing regularly.

It’s something much more fundamental but shockingly overlooked.

Psst! This episode comes with a free downloadable resource. Get it here -

https://podmastery.co/title

In this episode of Podcasting Insights with The Podmaster, I walked through a real-world fix for the most common reason your audience “just isn’t finding you,” no matter how good your content is.

If you think your show deserves a bigger audience or you’ve been frustrated by that steady trickle of downloads that never quite becomes a surge, you’ll want to listen in.

Trust me, I’ve just come back from talking to every kind of podcaster at The Podcast Show in London, and almost all of them had this issue—whether they realised it or not.

I tell the stories of Grace and Luke—two podcasters who, like a lot of people, had clever, catchy titles they were really proud of. But the reality is, their otherwise smart titles were doing absolutely nothing to help them get found.

My friend and colleague Colin Gray also recently posted about episode titles on LinkedIn and I think you should check it out. Here it is - https://www.linkedin.com/posts/colinmcgray_podcast-podcasting-contentmarketing-activity-7336372482544689153-lzvS?utm_source=share&utm_medium=member_desktop&rcm=ACoAACx8U4ABavMWewKoCnY83LZFc5pdJxl8sdg

Timestamped Episode Summary:

00:00 "Improve Podcast Visibility with Titles"

03:06 Podcast Discoverability Issues

06:39 Revamping Podcast Titles for Clarity

10:17 "Podcasting Insights Appreciation"

Mentioned in this episode:

Get your free podcast title checklist

Check your podcast's title against my free checklist

Title checklist

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Give me your ears!

Not literally, keep those; you’ll need them for what you're about to hear.

The pain of the plateau

I get it; the deflation hits hard when your buffer audience wouldn’t fill a dinghy, let alone that elusive cruise liner you dream of sipping Negronis on after a good hour in the hot tub.

But I'm going to share two key bits of insight with you.

1: How you need to reframe your current audience stats.

2: What you can do to increase them if you're still seeking dopamine.

By the time we’re done, you’ll have a noggin brimming with tactics tailored to your individual podcast challenges.

Because, let’s face it, moulding a prosperous podcast it’s not about rolling dice, it’s about strategy.

Want to get more of a handle on your podcast strategy so you can enjoy more new ideal listeners who are actually going to enjoy what you're putting out?

Contact me!

https://www.podmastery.co/contact/

Timestamped summary:

00:00 Recommend using one of two website platforms.

05:23 Grow podcast with targeted ad investment.

08:25 Targeted, precise traffic without any wasted efforts.

Listen, I don't care what all the “podcast productivity” wizards on LinkedIn will tell you. They love to make bold claims about how AI editing tools are making everyone’s life easier. But let’s be honest: if you use these tools the way they want you to—blindly, with zero thought—you’ll end up with a podcast that sounds like it was stitched together by someone who barely knows you, your show, or your audience. (If it sounds like I’m describing your last agency-produced episode, well… you said it, not me.)

Let’s get something clear: I like Descript. I use Descript. It’s not about burning it at the stake. It’s that people are treating it like some magic bullet, when actually, used wrong, it’s more like shooting yourself in the foot repeatedly on autopilot. You want action? Here it is: listen to this episode and you’ll finally get what makes a difference between editing for quality, and mashing away at “remove filler words” until you don’t even sound like yourself anymore.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Podbitch brings you all the podcasting gossip, delivered as only the Podbitch can.

But who is the Podbitch?

Ahh, that's for the inner sanctum to know and for you to find out.

I’m Neal Veglio, founder of Podknows Podcasting, and I’m building the next phase of my business in real time.

Click follow in whatever app you're listening in, to ensure you don't miss and episode.

Let's learn what trust really means in this wild audio podcasting jungle, and spoiler alert: it’s not about slapping out unedited recordings like some sort of lazy podcasting buffet.

We’ll also throw some shade at the likes of Steven Bartlett, whose antics might just be the poster child for everything that’s gone wrong with podcasting trust.

Companies mentioned in this episode:

• Steven Bartlett
• Diary of a CEO
• Dr. Joe Dispenza
• Podmastery.co
• Spotify
• Advertising Standards Authority
• Podknows

Podmaster audit

Mentioned in this episode:

Save hours on your editing

Want to cut hours out of your production workflow? Whether you're a podcaster, YouTuber or even a professional content creator, this tool will get you back your life! (Note - although this is an affiliate, I don't recommend any tools I don't use myself. And I use this DAILY)

Simplify your editing

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

So I feel like I need to strip myself of the self-appointed "The Podmaster" title now.

But even the pros can drop the ball sometimes!

In this episode we're looking into the art of planning your time off like a pro, so you don’t end up scrambling for content when it's already too late, like yours truly.

We’ll explore some solid strategies and figure out how to keep our podcasting game strong while still giving ourselves a well-deserved break!

Audit Podmaster Discount 25%

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

So, are we really witnessing the death of the human podcaster?

Let's explore how this shiny new tech might impact on this still evolving space.

Companies mentioned in this episode:

• Microsoft
• Google

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships.

A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive sales.

As the podcasting landscape evolves, it is imperative for B2B entities to position themselves at the forefront, lest they find themselves relegated to the side-lines in this rapidly advancing field.

Takeaways:

1. B2B brands are presented with an unprecedented opportunity to harness podcasting for community growth and engagement.
2. Current projections indicate podcast creators in the US are set to earn $1 billion by 2025, reflecting a significant upward trajectory.
3. Podcasting serves as a powerful medium for establishing thought leadership and fostering relationships within the B2B sector.
4. Brands can leverage the intimate nature of podcasting to cultivate trust and familiarity with their audience, leading to increased sales.
5. Unlike traditional advertising, podcasts allow businesses to engage listeners through meaningful conversations that address their immediate challenges.
6. The evergreen nature of podcast content enables brands to repurpose episodes across various platforms, enhancing discoverability and reach.

Companies mentioned in this episode:

1. E Marketer
2. Podknows

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Who knew that 90-year-olds could rock the podcasting scene?

The brainchild of a viral TikTok moment featuring 97-year-old Alberto Chab, this gem showcases the wisdom and wit of a generation often overlooked by mainstream media.

https://www.tiktok.com/@noventaycontando

With topics ranging from health tips to spicy tales of romance, the show digs deep into the rich tapestry of life experiences that these beloved seniors bring to the table. Each episode features a rotating cast of characters, each with their unique perspectives, moderated with a gentle touch that feels like a warm hug on a chilly day.

But wait, there’s more! This isn’t just your run-of-the-mill storytelling podcast; it's a cultural phenomenon that’s bridging the gap between generations.

Companies mentioned in this episode:

• Noventa y Contado
• TikTok
• YouTube
• Spotify
• Apple podcasts

It's that annoying voice whispering doubts like, “Who do you think you are?” and “Why would anyone want to listen to you?”

But here’s the truth — you are absolutely qualified to podcast, and we’re going to explore how to silence that pesky voice for good.

Why is this feeling so common in the podcasting world? What practical strategies are there to boost your confidence, even when you’re feeling vulnerable?

It's all in this episode!

Mentioned in this episode:

Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

Audit 25% Discount Offer

Get a 25% discount on Podmaster audits

Audit Podmaster Discount 25%

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

But hold your horses, Sebastian!

As we peel back the shiny wrapper of these free services, we uncover the not-so-sweet reality lurking underneath.

We're talking about the sneaky little catches that can turn your podcasting dream into a bit of a nightmare.

You might think you're saving a couple of quid or bucks, but in the long run, it could cost you way more than you bargained for.

What’s the catch, you ask?

Click play, and find out.

Companies mentioned in this episode:

• Spotify for Creators

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

The Podmaster's 7 Day Makeover course

Get your show in shape!

But wait - do you really know what you're getting yourself into?

This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by another podcast - Podcast Marketing Trends, hosted by Jeremy Enns and Justin Jackson. They claimed paid podcasting promotion is a money pit.

Well, I'm hoping to help you understand the different kinds of paid podcast promotion.

So, is it a cunning growth hack or just a money pit disguised with sweet promises?

Stick with me—Neal Veglio—for a reality check.

Here's what you'll learn:

The murky truth behind those promises of instant chart success and 10,000 downloads by Tuesday, and why these schemes aren't worth the faux glitz they offer.

What are click farms?

Why a real, authentic audience isn't just science fiction but a tangible outcome when approached with the right mix of strategy and sincerity.

As promised, here are the names of our clients who have used Podknows Podcasting's marketing help in the past.

Colin True (The Rock Fight, Open Container)

Michelle J Raymond (Social Media for B2B Marketing)

Mahmood Reza (From Creative Passion to Profit)

Holly Christie (Websites Made Simple)

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory? Sounds like you need one of my Podmaster audits. Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings. That's podmastery.co/lite

Podmaster audit

Imagine this - dynamic mid-roll ads that we can control!

I mean, come on, who wouldn’t want the power to swap out ads in our podcast episodes with the ease of changing our socks?

YouTube’s working on an ad tech solution that lets us do just that, making it possible to update ads without the hassle of re-uploading our content.

Find out why this is such a big deal for podcasters as Amelia Knight talks us through the latest developments from the video hosting platform.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

In this episode of Podcasting Insights with the Podmaster, we dive into the bold claim by YouTube that it's now the number one podcast platform.

If you're thinking this sounds a bit too grand, you're not alone.

I'll delve into how YouTube's assertions rest on shaky survey data, misleading engagement metrics, and an overly broad definition of what constitutes a podcast.

Is YouTube genuinely dominating podcasting or is it all about gaming the PR system?

We'll find out.

Timestamped Summary:

00:00:00 - Introduction to YouTube's bold claim of being the number one podcast platform.

00:00:56 - Examination of YouTube’s billion podcast listeners claim and what's actually counted.

00:02:09 - Discrepancy between survey data and actual podcast player statistics.

00:03:28 - Discussion on survey recall factor and real listening habits.

00:04:28 - Video versus audio content, and how gen Z is influencing trends.

00:06:23 - Challenges and costs of video podcasting.

00:07:51 - Conclusion on YouTube vs. traditional podcast platforms and YouTube's influence.

In Spanish

En este episodio de Podcasting Insights with the Podmaster, profundizamos en la audaz afirmación de YouTube de que ahora es la plataforma número uno de podcasts. Si piensas que esto suena un poco exagerado, no estás solo. Exploraré cómo las afirmaciones de YouTube se basan en datos de encuestas poco sólidos, métricas de participación engañosas y una definición demasiado amplia de lo que constituye un podcast. En este episodio, discutiremos el enfoque de YouTube, desglosaremos sus números de usuarios y examinaremos si la plataforma realmente está dominando el podcasting o si todo se trata de jugar con el sistema de relaciones públicas. También exploramos cómo los datos de encuestas, frente a las estadísticas reales de escucha, pintan un panorama muy distinto del mundo del podcasting.

Aprenderás que, aunque YouTube presume de mil millones de oyentes de podcasts, esta cifra se deriva de contar personas que ven desde clips de noticias aleatorias hasta programas de entrevistas etiquetados como podcasts. También destacamos las discrepancias entre los datos basados en encuestas de YouTube y las estadísticas reales de descargas de aplicaciones de podcasts tradicionales como Apple Podcasts y Spotify. Es esencial entender que, aunque YouTube pueda parecer estar a la cabeza basándose en impresiones de encuestas, Apple y Spotify continúan liderando en reproducciones y descargas de podcasts reales verificadas. El episodio explora además cómo la preferencia de la generación Z por el contenido de video podría estar influyendo en estas tendencias, reconfigurando la definición de podcasts en el proceso.

In German

In dieser Episode von Podcasting Insights with the Podmaster tauchen wir in die gewagte Behauptung von YouTube ein, dass es jetzt die führende Podcast-Plattform ist. Wenn du denkst, das klingt etwas zu extravagant, bist du nicht allein. Ich werde beleuchten, wie YouTubes Behauptungen auf wackligen Umfragedaten, irreführenden Engagement-Metriken und einer viel zu breiten Definition dessen basieren, was einen Podcast ausmacht. In dieser Episode werden wir YouTubes Ansatz diskutieren, ihre Benutzerzahlen aufschlüsseln und untersuchen, ob die Plattform tatsächlich das Podcasting dominiert oder ob es nur darum geht, das PR-System auszunutzen. Wir erforschen auch, wie Umfragedaten im Vergleich zu den tatsächlichen Hörstatistiken ein ganz anderes Bild der Podcast-Landschaft zeichnen.

Du wirst erfahren, dass YouTube zwar mit einer Milliarde Podcast-Hörern prahlt, diese Zahl jedoch davon stammt, Menschen zu zählen, die alles Mögliche sehen, von zufälligen Nachrichtenausschnitten bis hin zu Gesprächsshows, die als Podcasts bezeichnet werden. Wir heben auch die Diskrepanzen zwischen den umfragebasierten Daten von YouTube und den tatsächlichen Download-Statistiken von traditionellen Podcast-Apps wie Apple Podcasts und Spotify hervor. Es ist wichtig zu verstehen, dass YouTube zwar basierend auf Umfrageeindrücken führend erscheinen mag, Apple und Spotify jedoch weiterhin in echten, verifizierten Podcast-Wiedergaben und Downloads führend sind. Die Episode erkundet zudem, wie die Präferenz der Generation Z für Videoinhalte diese Trends beeinflussen könnte und damit die Definition von Podcasts neu gestaltet.

Wenn du einschaltest, erhältst du ein tieferes Verständnis der Mythen, die YouTubes Dominanzansprüche im Podcast-Bereich verschleiern, und bist besser gerüstet, um dich in der Welt der Podcast-Plattformen zurechtzufinden. Wir werden die Komplexität zwischen Video- und Audioinhalten aufschlüsseln und beleuchten, warum viele traditionelle Hörer, wie ich, trotz des steigenden Trends von Podcasts in Videoformaten, immer noch das klassische Audioerlebnis bevorzugen. Außerdem gehen wir auf die versteckten Kosten und Herausforderungen des Video-Podcastings ein, die Produzenten berücksichtigen müssen. Am Ende dieser Episode wirst du besser in der Lage sein, Podcast-Plattformen zu bewerten und die Metriken hinter dem Podcast-Engagement besser zu verstehen.

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

The Podmaster's 7 Day Makeover course

Get your show in shape!

Steps to Take If Your Podcast Name Is Stolen by a Big Name

It’s a scenario many of us don’t anticipate, but if you find yourself in this predicament, don’t panic.

We've got you covered with practical steps on how to address this.

I'll personally guide you through understanding why even though a podcast name is more significant than you might initially think, and how it plays a pivotal role in distinguishing your brand in a crowded market, it's still not the end of the world if you lose it.

You’ll learn why having a unique name is crucial for your audience's retention and for standing out in the competitive podcast landscape.

We'll even cover potential legal considerations and how neglecting them could spell trouble. Whether you're facing an issue like IMO, a UK podcast confronted with having their name overshadowed by a podcast featuring big names like Michelle Obama, or just want to prevent this issue before it arises, you'll find actionable advice on leveraging the situation to your advantage.

Here's the article I mention in the episode - https://eurweb.com/2025/michelle-obama-podcast-name-conflict/

Pssst! Want to massively transform your podcast in the course of 7 Days?

My podcast makeover email course is coming soon. Sign up at podmastery.co/7Days

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

The Podmaster's 7 Day Makeover course

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Michelle Obama's podcast 'failure' (and what other podcasters can learn from it!)

Companies mentioned in this episode:

• Michelle Obama
• Hills Rising
• Issa Rae
• Benny Johnson
• YouTube
• Spotify
• Apple Podcasts

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

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What’s worse than a bad hair day? A bad podcast!

If you want to read the report this episode is based on, go to podmastery.co/peeves

If you’ve ever hit play on your favourite podcast only to have your ears assaulted by terrible audio or a host that rambles like they’re auditioning for a talk show, you’re not alone.

We put our feelers out there with a survey of 300 podcast lovers to find out exactly what makes them rage-quit a show.

Spoiler alert: bad audio is the number one culprit.

In this episode, we’re not just airing grievances; we’re giving you the tools to fix them!

Links referenced in this episode:

• Podmastery.co/newsletter
• podknows.co.uk

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

The Podmaster's 7 Day Makeover course

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Well, we’re sharing yet another villain that's been shoved out onto the market, hoping to find lazy creators who want to clean up their recordings!

We’re chatting about AudioShake's new multi-speaker feature that promises to untangle overlapping conversations like a pro. But here's the question - if we're all taking the adequate level of care over our recordings, should these tools even exist?

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

We all hit that wall where the stats don't move, and it feels like we're just speaking into the void.

This episode is a lifeline for those moments.

We start with a fundamental reality check of how mindset plays a crucial role in podcasting.

You'll learn practical tips for centering your mindset and cultivating a routine that fosters consistency and dedication to your audience.

I also share actionable advice on maintaining your creative spark.

The monotony of evolving content can make both you and your listeners lose interest. To keep things fresh, I have recommendations that involve exploring content outside of your niche.

My goal is to help you not only stay engaged with your podcast but also enjoy creating it again.

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

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More than 16 million people in the UK are tuning into podcasts weekly - a whopping 54% increase since winter 2020.

So, if you ever wondered if it's too late to start a podcast, let me assure you, it's time to put that nonsense to bed.

Once you've listened to this episode, you'll have an understanding of who is actually listening, not just a vague demographic but a precise picture.

You'll also learn when and where they're listening.

Sign up to get more insights in your inbox each week - https://podmastery.co/newsletter

Mentioned in this episode:

The Podmaster's 7 Day Makeover course

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7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

Ever sat down and wondered just how your podcast stacks up against the rest of the world? I mean, you could be pouring your heart and soul into each episode, but without a little context, those download numbers can feel pretty pointless.

Well, fear not my podcasting padawans!

Your journey towards Podmastery takes a big leap in this episode, as I'm telling you all about something pretty nifty my company Podknows Podcasting has created for you.

Say hello to the Podknows Podcast Global Ranking Calculator!

This little gem is designed to give you a much better idea of where you actually stand in the podcasting universe when compared to all your competitors, and trust me, it’s more reliable than those vague rankings from Listen Notes that feel like they’re pulled straight from a hat.

We’re talking real data here!

With insights gathered from major hosting platforms like Buzzsprout and Libsyn, our tool doesn’t just throw random numbers at you.

It gives you an informed estimation that’s backed by industry data.

So whether you're basking in the glory of being in the top 50% of podcasts or wondering what it takes to join the top 25%, this calculator is your new best friend.

https://podknows.co.uk/calculator

You’ll soon enjoy a clearer picture of your growth journey and a roadmap to where you want to be. Just remember, every podcast starts somewhere, even if that somewhere is a little awkward!

Honorary mentions in this episode:

• Listen Notes (Booo!)
• Podknows (Yayyy!)
• Buzzsprout
• Libsyn
• Spotify
• Podbean
• Captivate

Mentioned in this episode:

The Podmaster's 7 Day Makeover course

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7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

If you’ve ever tried to submit your podcast, only to feel like you were lost in a submission spiral, fear not!

This episode walks you through the hows, whys and whats of claiming your podcast on the number 1 podcasting app.

So, whether you’re a podcasting newbie or a long time podcaster who's still looking to reclaim the reins, I’ll share every step you need to take to get your show under your control.

And let’s be real, having access to those juicy analytics will make you feel more informed when chatting with potential sponsors.

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

Storytelling is the secret sauce that can turn your podcast from a snooze fest into a gripping adventure, and trust me, most podcasters are missing the mark big time.

I mean, if you’ve ever listened to a podcast that made you want to claw your ears off, you know exactly what I’m talking about.

In this episode, I'm sharing insights around the art of storytelling, breaking down the essential structure that’ll keep your listeners hanging on your every word instead of scrolling through TikTok.

We’ll explore why your brain craves stories, how to avoid sounding like a monotone robot, and the magic of sound design that can elevate your episodes.

So, if you want to transform your podcast from 'meh' to 'ohh meeeow', then click play!

Companies mentioned in this episode:

• Serial
• This American Life
• Joe Rogan
• Blue Yeti
• Podknows

Podmaster audit

Mentioned in this episode:

7 Days Podmastery course

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Show Notes Simplified

Are you sick of having to write out your episode descriptions (show notes) from scratch every time? Want to set up a templated approach that will save you hours every week? This tool is for you! (Note - this is an affiliate offer, but I don't recommend tools I'm not using myself, and I use this one DAILY)

Simplify your show notes

For those of us who might feel a bit disconnected from the whole “women in podcasting” narrative, let’s break it down. It’s not just about feminism or equality; it’s about the heart and soul of storytelling.

This episode clues us into an an important event - The Women Podcasters Awards - which will highlight some stellar content that deserves more than just a casual mention.

The link to enter is here - https://www.womenpodcasters.com/awards

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts.

This report has uncovered that branded podcasts aren't just a fresh fad.

They're genuinely engaging audiences and, more importantly, generating real business results.

Listen so you can understand why traditional ads may no longer be your best option and discover how branded podcasts can offer a more subtle and effective approach to building trust and long-lasting relationships with your audience.

We're breaking down what makes a branded podcast stand out from the usual ad content that audiences often skip.

You'll learn about the concept of the "halo effect," some important stats around the connection between brands and listeners and even some actionable strategies for creating a podcast that captivates and retains listeners.

See the report for yourself - https://podknows.co.uk/branded-report

Mentioned in this episode:

Chapters

This podcast uses chapters in apps that support them.

Podknows Launch Book

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If you’re out here winging it without tracking your performance, it's like trying to cook a five-star meal with a blindfold on - spaghetti might end up on the wall, but your audience won't be sticking around.

In this episode I'm talking you through the skinny of podcast metrics that matter, how to make sense of them without losing our marbles, and the tools that'll help us keep our finger on the pulse of our audience.

Plus, we’ll sprinkle in some real-life examples from podcasters who’ve used analytics to amplify their reach and engagement.

Takeaways:

• Understanding your podcast stats is crucial for making informed decisions and growing your audience effectively.
• Tracking metrics lets you identify listener preferences, improving content and engagement strategies to align with their interests.
• Using analytics tools can provide deeper insights into your podcast's performance and listener behaviour.
• Regularly reviewing your retention rates can help you pinpoint where listeners lose interest and adjust your content accordingly.
• Engaging with your audience through reviews and social media can enhance community building, transforming listeners into loyal fans.

Companies mentioned in this episode:

• Apple Podcast Connect
• Spotify for creators
• Amazon Music
• PodTrac
• Podder
• Captivate
• Libsyn
• Buzzsprout
• YouTube
• Google Analytics
• Podmastery.co
• Podknows

Want to get more help attaining Podmastery? Get yourself registered for my weekly updates at podmastery.co/newsletter

Topics covered recently include improving sound quality without investing a fortune, the secrets of podcast listener growth, and the trick to editing.

Mentioned in this episode:

The Podmaster's 7 Day Makeover course

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7 Days Podmastery course

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Handling ads on your podcast requires finesse.

In this little bonus insights episode with our associate producer Amelia Knight we dissect the art of podcast advertising and how to stay out of trouble if you do accept cash for your audio warez.

Here's the link to the guidance!

https://www.asa.org.uk/news/be-still-my-sponsored-heart-advice-about-advertising-disclosure-in-podcasts.html

Mentioned in this episode:

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Caring for our mental health is not a solo game; it’s actually a team sport!

In this episode of The Weeniecast, we’re exploring the importance of seeking joy and engaging in group activities to boost our mental well-being.

Hi, I'm Katie McManus, and I'm here to talk about how we’ve been sold this idea that self-care is all about meditating alone or having a quiet cup of herbal tea, but let’s be real about this - while those things are very nice, they’re not the whole picture.

We need to soak up joy with others, whether it’s through a fun book club, artsy get-togethers, or even just sharing a laugh over a ridiculously complicated puzzle.

So let’s chat about how we can sprinkle a little more fun into our lives for the sake of our mental health!

Links referenced in this episode:

• weeniecast.com/mindfulness

Mentioned in this episode:

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Neal Veglio here, "The Podmaster" - the podcast that wants to help all podcasters, whether a brand or individual, pro or 'indie'. You might be asking yourself, "Is podcasting SEO still relevant in 2025?"

The short answer is yes, but it’s evolved significantly.

In this episode, we're talking all about moving away from traditional Google-centric strategies to a broader concept called Search Everywhere Optimisation (SEO).

We’ll cover why this shift is crucial, what it means for your podcast, and actionable steps you can take to optimize your podcast’s visibility across multiple platforms. I

Mentioned in this episode....:

• Neil Patel
• Spotify
• Apple Podcasts
• Google
• Instagram
• TikTok
• Alexa
• Podmastery.co
• Podknows

Mentioned in this episode:

The Podmaster's 7 Day Makeover course

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7 Days Podmastery course

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Have you ever found yourself caught up in the excitement of starting a business partnership with a close friend, only to realize down the line that things have escalated into a mess of resentment and conflict? It’s a common pitfall, and one that can be entirely avoided if you know what to look for.

Hi, I’m Katie McManus, and welcome to The Weeniecast.

In our latest episode, I invited my trusted friend, lawyer David Fryman, to explain the legal intricacies of business partnerships.

We share some horrifying tales that underscore what can go wrong, but we also touch on the green flags that can assure you're making the right decision.

You'll benefit from David’s comprehensive tips on safeguarding your business and personal relationships.

By the end of this episode, you’ll feel empowered to make informed decisions about your business ventures.

If you’re in a time crunch, and just want to hear the positives, jump straight to [00:18:56] for David’s expert advice on the three red flags to watch out for in a potential partner.

Trust me, this content could save you a ton of heartache and financial strain down the road.

Listen now and take the first step towards a successful and legally sound business partnership. Your future self will thank you!

David Fryman's contact details

Fryman PC website - https://www.frymanpc.com/

David's LinkedIn - https://www.linkedin.com/in/davidjfryman

David's email - attorneys@frymanpc.com

Your next steps after listening

Wait - you DID book in for my FREE pop up training, right? Here it is again in case you missed it before - https://weeniecast.com/popup

Get my popular free download for all coaches, consultants and service providers!

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https://www.forbes.com/sites/kristenbousquet/article/how-to-make-money-podcasting/

Amelia Knight summarises the article's advice on sponsorships, paid subscriptions, and selling your own products.

However, she also pokes fun at some outlandish claims, like how podcasters could effortlessly rake in six figures.

Companies mentioned in this episode:

• Forbes
• Netflix
• Piers Morgan
• Joe Rogan
• Oprah

Mentioned in this episode:

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From understanding why TikTok is such a game-changer for boosting podcasts, to exploring real-life stories of shows skyrocketing due to the platform, we've covered it all.

If you're a podcaster, this episode is crucial, as it lays out strategies to diversify and adapt your content in case TikTok goes the way of Vine.

We're not just painting a doom-and-gloom picture; we're offering actionable tips to future-proof your podcasting journey.

Takeaways:

• TikTok has transformed podcast discovery, providing visibility even for lesser-known creators.
• A potential TikTok ban could severely impact podcasters relying on its platform for growth.
• Diversifying your content across multiple platforms is essential for long-term sustainability.
• Engage your audience in two-way conversations to build stronger community connections.
• Analyze TikTok's viewer retention data to improve your podcast's content quality.
• Develop hybrid content that combines video and interactive elements to enhance engagement.

Companies mentioned in this episode:

• TikTok
• ByteDance
• Instagram
• YouTube
• LinkedIn
• Discord
• Facebook
• Captivate
• Podknows Podcasting

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

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There’s something absolutely terrifying about trying to start a business on your own.

The loneliness creeps in, and the self-doubt roars like a hungry lion.

You might even think, "Do I need a business partner to be taken seriously?"

Trust me, I’ve been there.

In fact, I tried working with multiple business partners when I started.

I thought I needed someone to boost my credibility and shield me from rejection.

But then, something unexpected happened. I discovered a few key things that completely shifted my perspective on going solo in business. And, let me tell you, it freed me up to soar beyond my wildest dreams.

In this episode, I share why you don’t actually need a business partner to succeed.

Companies and people mentioned in this episode:

• LBee Health (Lauren Howard) - https://www.linkedin.com/in/elletwo
• Kelsey Lettko - https://www.instagram.com/kelseylettko/

Your next steps after listening

Wait - you DID book in for my FREE pop up training, right? Here it is again in case you missed it before - https://weeniecast.com/popup

Get my popular free download for all coaches, consultants and service providers!

https://weeniecast.com/highticketoffer

We'd love it if you'd drop us a review via your favorite podcast app (scroll to find the app link):

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Want to come and experience a free monthly group session with me one Friday soon?

https://weeniecast.com/brave-biz-labs

Realizing it's time to work with me? Book your free initial strategy call with me - weeniecast.com/strategycall

Or hop straight into my BYOB program -

https://buildyobusiness.com/

Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach

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If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer

To ensure a balanced perspective, I chat with NeAIl, an AI version of myself.

Together, we dissect how AI is both revolutionizing and complicating podcasting.

From automatic transcription tools to ethical concerns, this episode promises an in-depth look at what’s at stake and what’s at play.

Do you need your podcast to really pop this year? Grab your spot in my calendar for your Lite Podcast Improvement Audit - https://podmastery.co/lite

Companies mentioned in this episode:

• Descript
• Castmagic
• Google

Mentioned in this episode:

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There’s nothing like the satisfaction of completing a challenging sprint and crossing that finish line with a sense of accomplishment...

You feel that rush of adrenaline, the pride of having met your goal in a short, intense burst of effort. That feeling is the motivation behind the approach I'm diving into today.

Imagine transforming your entire year into a series of these successful sprints, focusing intensely on just a few key goals at a time.

You might be someone who, like me, has a small addiction to buying planners, crafting elaborate year-long plans, only to have them fall by the wayside by February.

I've been there, stuck in a cycle of setting big goals and not reaching them because life happens.

If you're tired of feeling overwhelmed by your to-do list and frustrated by unmet goals, then it's time to change the game.

In this episode, I share a revolutionary strategy designed for people who thrive on short bursts of focus and energy - perfect for those of us with ADHD or anyone who's struggled with traditional planning methods.

By listening to this episode, you’ll discover how to set realistic, impactful goals that you can achieve within 12 weeks - a method that's already changing my life and could change yours too.

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Companies mentioned in this episode:

• Notion
• ClickUp
• Sandy Milano
• The Gay Birthday Club

Mentioned in this episode:

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If you're a coach or consultant - find out how to attract your ideal clients

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5 Components Of A High Ticket Offer

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Is video podcasting an uneven playing field for women?

As more and more creators incorporate video elements into their podcasts, the unique challenges faced by women can't be ignored.

From societal beauty standards to issues of confidence, we delve into whether the current environment is fair and what measures we can take to level the field.

If you're curious about how these dynamics impact content creation and what can be done to foster a more inclusive space, this episode is for you.

Our discussion covers several critical aspects.

You'll hear about the extra pressures women face when appearing on camera, such as the need to always look 'camera-ready', which involves dealing with hair, makeup, and lighting in ways that men often don't.

We'll also explore how these pressures can affect the quality of the content itself, steering focus away from substance and towards superficial elements.

Plus, we offer practical tips for women podcasters to navigate this challenging landscape.

He starts by stressing the importance of audio quality, noting that even the best content can be undermined by poor sound. For beginners on a budget, Veglio recommends the Audio Technica ATR2100X and the Samson Q2U, both of which offer USB and XLR connectivity, making them versatile for both novice and experienced podcasters.

His insights into the mid-range microphones, like the Shure MV7 and Rode Podmic, reveal how these models not only enhance audio quality but also provide user-friendly features for those venturing into more professional territories. The episode also delves into premium options, including the legendary Shure SM7B, known for its remarkable sound capture and background noise rejection. Veglio's candid critique of the Blue Yeti highlights common pitfalls that many new podcasters face, making this episode a vital resource for anyone serious about improving their podcasting game.

Takeaways:

1. Choosing the right microphone is crucial for building trust with your podcast audience.
2. Budget microphones like the Audio Technica ATR2100X are excellent for beginners starting out.
3. Investing in a quality microphone can significantly enhance your podcast's audio quality and appeal.
4. Dynamic microphones are better suited for noisy environments, reducing background noise effectively.
5. Avoid the Blue Yeti for podcasting; its features can confuse beginners and lead to poor sound.
6. Consider your future growth when selecting a microphone to ensure long-term usability.

Companies mentioned in this episode:

1. Audio Technica
2. Samson
3. Maono
4. Shure
5. Rode
6. Electro Voice
7. Aston

Mentioned in this episode:

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You think, "If Tim could do it with four hours a week and Steven could do it living in a crowded New York apartment, why can't I?"

But here's the thing - what you're not seeing is the privilege laid out beneath their stories.

In this episode of The Weeniecast, I'm explaining why following the advice of privileged figures won't necessarily help you build your business.

I'll reveal the hidden layers of privilege these stories don't discuss, and how you might be setting yourself up for failure by trying to mimic their journeys.

Listen in to discover how acknowledging your unique circumstances and challenges can be a game-changer in developing a business strategy that works for you.

Once you understand that you don't need to fit into someone else's mold, you'll unlock the freedom to craft your own authentic path to success.

And that is a feeling worth chasing.

Your next steps after listening

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Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach

• Companies and people mentioned in this episode:
• Amazon (Jeff Bezos)
• Stacy Abrams
• Steven Bartlett
• Tim Ferriss

Mentioned in this episode:

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If you're a coach or consultant - find out how to attract your ideal clients

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The article that inspired this episode is this one from Vulture - https://www.vulture.com/article/will-video-kill-the-audio-star-in-2025

Hi, I'm Neal Veglio, The Podmaster, and I want to open this topic by acknowledging that I'm an OG in podcasting and massively fond of its origins as an audio format.

Audio podcasts have traditionally provided a unique intimacy and portability for listeners.

However, with the recent surge in popularity of video podcasts, spearheaded by influential figures like Joe Rogan, there’s a palpable shift in how creators engage with their audiences.

So I'm posing a critical question: Is the move towards video a genuine evolution in the medium, or merely a passing trend?

And talking of video podcasting, is Spotify trying to muscle in on YouTube's turf?

https://www.linkedin.com/feed/update/urn:li:activity:7280898845419429888

Suck this article down now because we'll be covering this off in a future episode of The Podmaster soon!

Mentioned in this episode:

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You’re reflecting on your journey, on those initial nerve-wracking days of stepping into the unknown, and you can’t help but smile.

But here's the thing - it's not all rainbows and butterflies.

Far from it.

There have been more failures, more ‘wrong turns,’ and more doubts than you could ever count.

That’s the reality that many business owners, especially those with ADHD, face every single day. The drive, the passion, the creative energy - all get stifled by the crippling fear of failure.

That’s why I’m here to tell you about a fundamental shift you need to make right now to ensure that 2025 isn't just another year of missed goals and abandoned projects.

If you’re tired of setting ambitious plans only to walk away when things don’t go perfectly, or if you find yourself avoiding the next big step out of fear of failing, then you can’t afford to miss this.

This episode will arm you with the mindset changes necessary to have a massively improved year in business in 2025.

Imagine waking up every day with confidence and enthusiasm, knowing that even your worst days are stepping stones to something greater.

Imagine the freedom in letting go of that paralyzing perfectionism and embracing a healthier, more resilient approach to your entrepreneurial journey.

Start living that reality. It’s possible, and it starts here, with this episode.

[Listen in at 00:06:52 to get straight to the heart of the episode - the point where we dive into real-life examples and actionable insights that could change your entire approach to business.]

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If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

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Have you ever walked into a room and felt like you were the least qualified person there? Maybe you’ve even thought, “What am I doing here?” Well, let me tell you—I’ve been there. Trying to be the expert on every single aspect of your business can be overwhelming and downright impossible. But what if being the "dumbest" person in the room is actually your secret weapon to success? Stick around, because in this episode of Weeniecast, I’m sharing the mindset shift you need to be okay with admitting, “I need help.”

Imagine the relief of being able to focus on what you do best, while bringing in top-tier experts to handle the rest. This simple yet powerful strategy could be the game-changer you’ve been searching for. Your business—and your sanity—will thank you for it.

If you're pressed for time, jump straight to [00:04:49] where I share a personal story that might just revolutionize how you approach your entrepreneurial journey.

So, if you’re ready to see massive growth without burning out, this episode is for you. Tune in and discover why embracing your inner "idiot" could make you a genius in the long run.

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Mentioned in this episode:

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If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer

There’s nothing like that feeling when you get off a sales call knowing you've nailed it.

Imagine, you’re buzzing from the conversation, feeling confident that you've expressed your expertise just right. You send the follow-up email, and the reply you get is enthusiastic and positive.

Deep down, this is why you started your business.

So you could connect deeply with clients who truly understand and value what you offer.

But let's face it, every sale isn't like this.

Sometimes, no matter how skilled you are, landing the client feels like climbing a mountain - and it’s not just any mountain, it’s Everest.

Trust me, you're not alone.

Every day I encounter clients who, despite having a solid sales background, find it challenging to sell their own services.

Why?

Because selling an object and selling your own expertise are worlds apart.

If you've been feeling this disconnect in your sales process, it's time for a change.

You shouldn't feel like you're pitching your soul every time you interact with a potential client.

In this episode, I’m going to reveal one framework that can transform your sales conversations - making them smoother and more effective.

Imagine if you could handle sales without the heavy emotional toll.

Imagine if you had a structured yet flexible approach to follow that brings clarity and ease.

This is what my IKEA "ADKOFL" framework is all about.

By the end of this episode, you’ll feel more in control of your sales interactions and see an increase in your client conversions.

Short on time? To discover the five most crucial shifts you need to adopt right away, fast forward to 00:02:33.

This could be the breakthrough you’ve been waiting for.

Listen in and let’s make your sales process as streamlined and satisfying as putting together a perfect piece of IKEA furniture.

Your next steps after listening

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Want to come and experience a free monthly group session with me one Friday soon?

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Or hop straight into my BYOB program -

https://buildyobusiness.com/

Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach

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If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer

There’s that exhilarating feeling when everything just clicks into place. You’ve spent hours dreaming big, setting those massive goals for yourself, and visualizing the impact you want to have on the world.

But then reality hits, and you find yourself stuck, wondering why you can't get past the planning stage.

In this episode about Mission Vision and Values, I unravel this puzzle for you.

Ever felt like your goals are slipping away, no matter how hard you chase them?

There are a few essential steps you might be missing - something fundamental that transforms dreams into achievable targets.

Imagine what it would be like to set goals and actually see them through, to feel that powerful sense of accomplishment without the constant back and forth.

Intrigued? Your life, and business, could change dramatically by applying a simple exercise I'll discuss.

It’s not just about setting goals; it’s about embedding purpose and clarity into them.

Ready to start the transformation? If you're racing against time, skip straight to [00:02:19] for the heart of the matter.

Trust me, you don’t want to miss this.

Your next steps after listening

Wait - you DID book in for my FREE pop up training, right? Here it is again in case you missed it before - https://weeniecast.com/popup

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Or hop straight into my BYOB program -

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Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach

Mentioned in this episode:

If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer

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Podknows associate producer Amelia Knight talks us around this question, highlighting the booming demand for video podcasts, yet cautioning that many agencies are new to the podcasting world.

Companies mentioned in this episode:

• YouTube
• Spotify

Read Podmaster Neal Veglio's blogcast article, here.

https://podknows.co.uk/why-every-uk-marketing-agency-is-suddenly-a-video-podcasting-studio/

Mentioned in this episode:

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

Join Networking Café https://musicbodywise.kartra.com/page/NetworkingCafe

Join me on Linkedin https:linkedin.com/in/dr-barbara-kleeb

02:24 Meet Shane Reed: A Polymath's Journey

04:53 Engineering Insights into Ancient Civilizations

07:52 The Concept of Cities of Gold

09:21 Ancient Egyptian Technology and Modern Applications

17:19 Personal Inspirations and Engineering Philosophy

24:35 Revitalizing Ancient Engineering for Modern Problems

32:01 Conclusion and Final Thoughts

**Dr. Barbara Kleeb**(BK): Is there a connection between

Ancient Egypt, Atlantis, and the engineering industry? Discover the engineering

perspective on ancient Egyptian art with Shane Reed. I'm the founder of

Networking Café, where I help polymaths be understood.

Shane's Educational Journey

BK: Welcome, Shane. Please share your journey.

**Shane Reid**(SR): My education began with my grandparents,

followed by school where I always got mixed signals I joined the Navy from 15

to 18, then studied engineering sciences in college before working in various

engineering industries.

BK: What kinds of engineering?

SR: Mechanical design, structural theory, electrical

controls, and power systems. I've worked in machine shops and for companies

like GM and Ford.

Researching Ancient Civilizations

BK: What are you doing now?

SR: Researching ancient civilizations' technologies. It

started with Greek myths, analysing them from an engineering perspective.

BK: For yourself or others?

SR: It’s a personal project since the industry isn’t there

anymore. If there's no job, create one.---

The Concept of Cities of Gold

BK: Describe the cities of gold.

SR: Ancient cities gathered water into dams to electroplate

structures. This process might explain the term "cities of gold."

Ancient Egyptian Technology and Electricity

BK: Did ancient Egypt have electricity?

SR: Yes, they used an engineering system involving water and

copper anodes. It’s a three-dimensional concept.

Practical Applications and Modern Implications

SR: My research involves reconstructing these technologies

to generate electricity using stone and copper, similar to electric lighters

but on a larger scale.

BK: Could this solve modern energy problems?

SR: Yes, using these principles could produce millions of

volts cheaply.

The Vision for Revitalizing Ancient Technologies

BK: Could you engineer what you found in Egypt for Canada

today?

SR: Yes, using these principles could generate large amounts

of electricity efficiently. We're spending a lot on modern technology when we

could use ancient methods effectively.

BK: What would the ideal outcome be?

SR: To get these ancient systems working again. Rebuilding

would revitalize agriculture along the Nile by managing water effectively.

Conclusion and Final Thoughts

BK: Fascinating. For more, find my Calendly link in the show

notes. Shane, can people contact you for more information?

SR: Absolutely. I'm happy to answer questions.

BK:  Thank you for the

brilliant conversation.

Have you ever felt like December is a dead zone for your business?

Psst! There's a free worksheet with this episode.

Get it here - https://weeniecast.com/113-worksheet

During December, do you feel like no one's paying attention, and it's the perfect excuse to hit pause until the New Year?

I totally get it. But what if I told you that taking a break could actually be sabotaging your future success?

Imagine you're spending time with family, and despite the chaos, your ideal clients are out there, ready to be reminded about the amazing transformations you can help them achieve.

And when they see your content, they just might turn to their cousin and say, "You need to check out this person I follow!"

In this episode, I’m explaining why staying consistent with your posts during the holiday season can set you up for a massive head start in 2025.

More importantly, I’ll be sharing how this can turn record-breaking months into your 'new normal'.

Ready to make this festive season the most productive one for your business?

Click play on this episode, and listen as I uncover why your visibility can make or break your success.

Your future clients depend on it.

Short on time? Jump to the [07:53] mark where the magic really begins.

This could be the game-changer you’ve been waiting for!

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Mentioned in this episode:

If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer

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We're tackling this age-old question head-on, offering five practical steps to boost your podcast's visibility.

Every tip is aimed at enhancing discovery organically.

Here's the link to book an audit if you want one:

https://podmastery.co/audit

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The Podmaster's 7 Day Makeover course

Get your show in shape!

One of LinkedIn's dirtiest little secrets is engagement pods.

If you've ever wondered why some posts with little substance go viral while your well-crafted content struggles to get attention, this episode is for you.

In this episode our visitors are:

Jo Watson - Jo's community is A Good Writeup

Daniel Hall (Spotapod)

Libby Langley

Vicky Quinn Fraser

Sophie Lee (Electric Peach)

All are at the Asylum to help us paint a comprehensive picture of how engagement pods and fake gurus may be impacting your LinkedIn experience.

If you have no idea what engagement pods are, hopefully by the time you finish this episode, you'll be far better equipped to identify authentic engagement versus manipulated metrics.

You'll learn how to spot engagement pods, understand the sophisticated tools these fake gurus are using, and make more informed decisions about who to engage with on LinkedIn.

Whether you’re a casual user or a seasoned pro, this episode arms you with the knowledge to protect your digital reputation and find real value in your LinkedIn connections.

Companies mentioned in this episode:

• LinkedIn (duh!)
• Instagram

Yes, you read that right—your underwear!

As surprising as it sounds, there's a direct correlation between the way you treat personal items that no one else sees and how you perceive your own worth.

In this episode, I challenge you to dig into your underwear drawer and start a process that might seem trivial initially, but will serve as the first essential step toward transforming your money mindset and setting the stage for serious wealth accumulation.

What you'll learn goes far beyond your underwear drawer though.

I'll guide you through recognizing how seemingly small choices affect your subconscious beliefs about money.

We'll talk about the importance of upgrading personal items, adjusting the media you consume, setting boundaries in social settings, and transforming your language around money.

These strategies aren't just about making you feel good; they're fundamental to reprogramming your belief systems and priming your subconscious to seek abundance instead of scarcity.

After listening, you'll be better equipped to recognize and change the negative inputs in your daily life that are hindering your financial growth.

You’ll learn how to align your environment and mindset to attract better opportunities, higher-paying clients, and overall financial success.

By the end of this episode, you'll not only understand why changing your underwear can alter your financial future but also have some definitive actionable steps to begin this transformation.

Your next steps after listening

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Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach

Timestamped summary

00:00 How to avoid devaluing your self-worth

09:44 How your subconscious works

12:40 Those scarcity conversations and how to avoid them

16:37 The truth about money and wealth

19:05 Gratitude and how to use your bank account balance

Mentioned in this episode:

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5 Components Of A High Ticket Offer

Instead, this episode delves into how to cultivate meaningful connections in a digital space that can often feel overwhelming.

Our guests share insights on the importance of finding your tribe, engaging authentically, and building a supportive community that goes beyond superficial networking.

We explore stories of real friendships forged through LinkedIn and discuss the pitfalls of transactional relationships that can lead to disillusionment.

Join us as we uncover strategies to make your LinkedIn interactions more genuine, leaving you with lasting connections rather than just business cards.

This week's visitors:

Tracy Bedwell

John Espirian - John's community is Espresso

Katie McManus - Katie's podcast The Weeniecast

Jo Watson - Jo's community is A Good Writeup

Michelle J Raymond - Michelle's podcast is Social Media for B2B Growth Podcast

Understanding your own expertise is crucial for becoming a truly great entrepreneur. Katie McManus dives into the concept of knowing just enough to be dangerous, highlighting how many individuals venture into business without fully grasping their skills. She discusses the importance of experiencing both sides of the equation—being a student and a teacher—to truly understand what works and what doesn’t. With relatable anecdotes and a humorous touch, Katie emphasizes that admitting your limitations and seeking guidance can enhance your ability to serve clients effectively. Tune in to discover how self-awareness and continuous learning can elevate your entrepreneurial journey.

John Cleese clip features with permission from The Philosophy Dose on Instagram.

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Want to come and experience a free monthly group session with me one Friday soon?

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Or hop straight into my BYOB program -

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Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach

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If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer

We're shedding light on the hidden pitfalls and golden opportunities this platform has to offer, all while keeping it real and engaging.

Whether you're new to LinkedIn or finding your way back after some time off, this episode is packed with valuable lessons that you won't want to miss.

From debunking myths about LinkedIn experts to sharing practical advice on creating a genuine profile, we've got you covered.

In this episode, Tracy Bedwell advises on how to find credible LinkedIn trainers who understand more than just daily posting. She talks about strategies that can genuinely boost your engagement, such as participating in LinkedIn groups and utilising Sales Navigator.

Meanwhile, Michelle Eshkeri breaks down the elements of a professional LinkedIn profile, particularly focusing on the banner and the importance of connection quality over quantity.

Sophie Lee gives us a fresh perspective on thought leadership, emphasising the need to be clear and consistent about the value you provide.

As you listen, you’re going to learn how to create a professional yet authentic LinkedIn profile that stands out, how to engage meaningfully on the platform without falling into the trap of artificial engagement, and why focusing on solving customer problems can lead to better results than just promoting your products.

By the end of this episode, you’ll have a comprehensive understanding of LinkedIn fundamentals that many overlook.

You’ll be better equipped to build genuine connections, avoid common pitfalls, and navigate the intricate balance between being professional and being true to yourself.

So, let’s get into it and start transforming your LinkedIn experience from a mundane task into an exciting professional venture.

Guests this episode:

Katie McManus (host of The Weeniecast)

Michelle J Raymond (host of Social Media for B2B Growth)

John Espirian (LinkedIn consultant and Espresso community head honcho)

Philip Charter (Copywriting coach)

Daniel Hall (Spotapod)

Fred Copestake (Sales trainer)

Stephen Watson

Paul Smart

Tracy Bedwell

Jo Watson

Sophie Lee (Electric Peach)

Join Networking Café https://musicbodywise.kartra.com/page/NetworkingCafe

Join me on Linkedin https://linkedin.com/in/dr-barbara-kleeb

Find John Rainford on Linkedin https://www.linkedin.com/in/john-rainford

https://www.linkedin.com/pulse/vision-learning-pods-part-humankinds-evolutionary-rainford-frsa-ftls-eaqfe?trackingId=6dyogpVrRsebuZEoH3wsQQ%3D%3D&lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base%3BNhVZKy7BQwWRSIg%2Fc38Jfw%3D%3D&

Polymath Perception podcast shows interviews with polymaths,

business, creative, nature, philosophy, ethics, etc. The channel also provides

meditation, Coaching tips, healing, overcoming trauma, changing mindset,

expanding awareness.

00:00 Introduction to Emotional Intelligence in

Business

02:24 Meet John Rainford: A Journey of Innovation

05:52 The Innovation Matrix: A Game Changer

13:18 Empathy and Strategic Thinking from Childhood

34:46 Conclusion

37:17 Empowering Communities and Future Leaders

Get your free worksheet download - here.

In this episode of the Weeniecast, “How Desperation Fuels Manifestation” we're talking about 'burning the ships' as a metaphor for going all in with your goals and dreams.

By looking at historical anecdotes, personal stories, and some well-known examples from pop culture, I explore how this all-or-nothing mindset can push you towards success when you’re backed into a corner.

This episode kicks off with a Sean Connery impression but don't get it twisted!

We're taking manifestation - real manifestation that is - very seriously here.

Using Hernán Cortés' extreme method of motivating his men by burning their ships, I draw parallels to how desperation can lead to powerful moments of manifestation that change your life and career trajectory.

Throughout the episode, you'll learn how to harness the potential of desperate situations to manifest what you truly desire.

I discuss the common misconception that manifestation is akin to making a wish list for the universe, and instead, I focus on the importance of intuitive actions and being open to unplanned paths.

I share my own experiences, from volunteering for redundancy to managing a yarn shop, and how these seemingly trivial or desperate decisions opened doors I never could've predicted.

You'll also hear about how iconic figures like Oprah and Elizabeth Gilbert used moments of desperation to switch gears and find profound success, illustrating that sometimes, it takes hitting rock bottom for true clarity and opportunity to emerge.

By the end of the episode, you’ll be better equipped to recognize and act upon those moments of desperation, transforming them into catalysts for manifesting your dreams.

No longer will you feel paralyzed by fear or failure; instead, you'll understand how to leverage these moments to find novel paths to success.

Companies mentioned in this episode:

• Cisco Systems

Timestamped summary

00:00 Embrace openness; plans often limit possibilities.

04:33 Elizabeth Gilbert lost inspiration for abandoned book.

07:05 Volunteered for layoff, managed yarn shop afterwards.

11:29 Accident inspired recovery and pursuit of coaching.

13:48 Revelations arise from adversity and isolation.

17:46 Nostalgically revisiting Pokemon card collection for value.

20:38 Selling Pokémon cards led to unexpected closure.

Your next steps after listening

Wait - you DID book in for my FREE pop up training, right? Here it is again in case you missed it before - https://weeniecast.com/popup

Get my popular free download for all coaches, consultants and service providers!

https://weeniecast.com/highticketoffer

We'd love it if you'd drop us a review via your favorite podcast app (scroll to find the app link):

https://weeniecast.com/reviews

Want to come and experience a free monthly group session with me one Friday soon?

https://weeniecast.com/brave-biz-labs

Realizing it's time to work with me? Book your free initial strategy call with me - weeniecast.com/strategycall

Or hop straight into my BYOB program -

https://buildyobusiness.com/

Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach

Mentioned in this episode:

Katie follow message

If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer

LinkedIn's algorithm has long been a source of frustration for content creators, with many feeling at the mercy of an opaque system that often seems to favour certain types of content over others.

This episode looks into the complexities of the LinkedIn algorithm, exploring various opinions from our seasoned LinkedIn experts who have navigated its challenges.

The guests bring personal anecdotes, discussing their own experiences with posts that flopped despite their expectations, emphasising that the algorithm's whims can be unpredictable.

Ultimately they seem to come to a consensus: while it’s crucial to be aware of the algorithm, there are more important factors to consider...

Thanks as always to:

Katie McManus (host of The Weeniecast)

Michelle J Raymond (host of Social Media for B2B Growth)

John Espirian (LinkedIn consultant and Espresso community head honcho)

Philip Charter (Copywriting coach)

Fred Copestake (Sales trainer)

TL;dlisten?

00:00 Ignore algorithm; prioritise audience preferences for content.

04:48 Content creation is crowded now, there's less reach.

06:40 Consistency and engaging content boost social media growth.

17:16 Focus on audience needs, not content format.

Neurotracker is a tool that also does that.

Lee Sidebottom is one of the most knowledgable people about neuroplasticty and we have a sparkling interview together.

Find your purpose and power as a polymath, meet Dr. Barbara Kleeb https://calendly.com/woman-bk/30min-connection-call

Polymath Perception podcast shows interviews with polymaths, business, creative, nature, philosophy, ethics, etc. The channel also provides meditation, Coaching tips, healing, overcoming trauma, changing mindset, expanding awareness.

 00:00

Introduction to Neuroplasticity

00:18

Meet Dr. Barbara Kleeb

00:37

What is a Polymath?

02:17

Introducing Lee Sidebottom

 02:29 Lee's

Journey from Athlete to Educator

04:25

Living and Teaching in Asia

06:53

Discovering Neurotracker

 09:02 How

Neurotracker Works

12:54

Neuroplasticity and Brain Health

21:08

The Power of Nature and Meditation

32:00

Conclusion and Final Thoughts

32:57

Seven Brain Hack Tips Introduction to Neuroplasticity

Companies mentioned in this episode:

• Neurotracker
• Manchester United
• Red Bull
• United States Air Force

It's time for us to have a dialogue about the challenges faced by individuals in the wake of political events that have adversely affected marginalized communities.

We have to recognize the fear and anxiety that many of us are grappling with and understand the vital importance of self-care in these tumultuous times.

We need to step up and be effective advocates for others.

But first we need to prioritize our own well-being.

And that's what this episode is about.

I thank you in advance for listening.

Mentioned in this episode:

Katie follow message

Are you constantly asking strangers on the internet to define your success?

Hi, I’m Katie McManus, business strategist and money mindset coach.

On this episode of The Weeniecast, I’m asking if you're letting Google dictate what success should look like for you.

That needs to change.

It's time to break free from societal norms and craft your own definition of success.

Many of us have asked, "Why can't I be successful?"

Usually, after a setback or when the fear of even trying takes hold.

By relying on external benchmarks rather than defining success on our own terms, we set ourselves up for disappointment and confusion.

I’ll share my own journey of shifting from an “ideal self” to my “favorite self.”

This shift not only redefined my personal criteria for success but also amped up my happiness and fulfillment.

Listening to this episode, you'll pick up some actionable insights on redefining what success means to you personally, how to align it with your values and passions, and some myth-busting around wealth and doing good in the world.

Time to stop taking cues from Google searches and start crafting a path that resonates with who you truly are.

By the end of this episode, you’ll not only have the tools to define success on your terms but also feel more aligned and motivated to pursue your aspirations.

Make this the moment you shift from being dictated by societal norms to living by your own meaningful path.

Listen in and let’s redefine what it means to be successful, together.

Your next steps after listening

Wait - you DID book in for my FREE pop up training, right? Here it is again in case you missed it before - https://weeniecast.com/popup

Get my popular free download for all coaches, consultants and service providers!

https://weeniecast.com/highticketoffer

We'd love it if you'd drop us a review via your favorite podcast app (scroll to find the app link):

https://weeniecast.com/reviews

Want to come and experience a free monthly group session with me one Friday soon?

https://weeniecast.com/brave-biz-labs

Realizing it's time to work with me? Book your free initial strategy call with me - weeniecast.com/strategycall

Or hop straight into my BYOB program -

https://buildyobusiness.com/

Want to just buy me a coffee in return for some helpful insight? Thank you! Here's where you can do that - https://www.buymeacoffee.com/katiethecoach

Links referenced in this episode:

• answerthepublic.com

Companies mentioned in this episode:

• answerthepublic.com
• Gay Birthday Club

Mentioned in this episode:

Katie follow message

We'd love it if you'd give us a review

Review us

If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer

Hey listeners, Neal here from The Asylum.

Let me ask you this—have you ever been drawn into a seemingly prestigious LinkedIn community, only to find it's nothing more than a smoke-and-mirrors show?

On this episode, we pull back the curtain on LinkedIn engagement pods.

These elusive, often misunderstood groups promise skyrocketing engagement rates and viral success, but is it all just a facade?

By the end of this episode, you'll know what these pods are, how they operate, and why joining one might be the worst decision for your LinkedIn strategy.

We’re diving deep with Katie McManus, a business strategist, LinkedIn Company Pages expert Michelle J Raymond, Espresso founder John Espirian, Fred Copestake, Tracy Bedwell, Philip Charter, and Paul Smart joining us too.

We'll discuss why engagement pods give off an illusion of success and what they'll actually do for your engagement.

More importantly, you'll gain invaluable insights into recognising these pods and understanding why they're tolerated on LinkedIn.

If you're serious about building genuine relationships and authentic engagement on LinkedIn, this episode is a must listen.

You'll gain the knowledge to spot fake engagement tactics, understand the reasoning behind LinkedIn's tolerance for these pods, and learn simple yet effective ways to foster real, meaningful interactions.

By integrating these insights into your LinkedIn strategy, you'll not only dodge the pitfalls of artificial engagement but also stand out with authenticity and integrity in a world of shortcuts and quick fixes.

Follow Daniel Hall - pod insider with Spot-a-Pod: https://www.linkedin.com/in/danielbhall

Timestamped Summary

00:00:00 - Introduction

Neal introduces the concept of LinkedIn engagement pods and why they’re misleading.

00:00:17 - Welcome and Guest Introduction

Katie McManus welcomes the audience and sets the stage for a candid discussion about LinkedIn engagement pods.

00:01:21 - What is an Engagement Pod?

Neal and Katie explain what engagement pods are and how they operate.

00:04:16 - The Downsides of Engagement Pods

Neal discusses the negative aspects, emphasizing how fake comments and likes dilute real engagement.

00:05:25 - Why Aren't They Banned?

Fred Copestake and John Aspirian weigh in on why LinkedIn tolerates these pods despite their questionable ethics.

00:09:44 - LinkedIn's Dilemma

Michelle J. Raymond and Philip Charter talk about LinkedIn’s possible motivations for allowing engagement pods.

00:13:05 - Expert Opinions:

Various experts share their views on the artificiality of these pods and what genuine engagement looks like.

00:18:24 - How to Spot a Pod Person

Neal gives practical tips on recognizing members of engagement pods.

00:21:21 - Wrap-Up and Final Thoughts

Neal summarizes key takeaways and encourages listeners to focus on genuine engagement.

LinkedIn bans can feel like a Kafkaesque nightmare, and this episode shares such an ordeal that left me bewildered.

I'll be revealing how an innocuous comment on a post spiralled into a battle for reinstatement.

In this bizarre saga you'll hear about the irony of seeking help from a rival platform, the absurdity of the processes, the often opaque nature of social media policies and the facelessness of customer service in the digital age.

This episode not only recounts my personal journey through the labyrinth of LinkedIn's policies but also serves as a cautionary tale about the fragility of online presence and the importance of maintaining control over one's digital identity.

Mentioned in this episode:

• LinkedIn
• TikTok
• Twitter
• Spotify
• Instagram
• YouTube

A sudden ban from LinkedIn turned a planned Halloween podcast launch into an emergency episode, forcing me, Neal Veglio, to change the order of episodes.

We're going to confront the arbitrary nature of platform policies.

Imagine being cut off from an audience without explanation, just days before the very audience you're trying to reach is taken away from you.

I'm hoping my episode highlights the challenges creators face when relying on third-party platforms for their voice.

Follow this podcast in your favourite podcast app to get the next (proper) episode.

Transforming your workspace is not merely about aesthetics; it's a crucial step toward empowering yourself and your business.

Hi, I'm Katie McManus business strategist and money mindset coach.

Welcome to this episode of "The Weeniecast" where we're going to talk about what we can learn about the cultural impact of the 'Working Girl'.

If you've not yet seen the movie, you need to do so asap.

Your environment influences both self-perception and professional opportunities.

I'm hoping to challenge you to rethink your current workspace.

Are you unwittingly limiting your potential by treating your business as a side project rather than a serious endeavor?

And I'm coming at you with some seriously practical frameworks for you my lovely listener.

By the time we're done, you'll be empowered to create a dedicated space that reflects your business ambitions.

Companies mentioned in this episode:

• Equinox Fitness
• Nanu Electronics

Mentioned in this episode:

If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer

Katie follow message

Hi, I'm Katie McManus and with my producer Neal Veglio we're sharing this behind the scenes episode where I talk about the motivations behind this change.

I'm articulating a vision where financial discussions are coupled with a commitment to making a difference.

I can't stress enough the importance of having money conversations that inspire action, and I'm urging you my listener to think about how you can use your financial resources to contribute positively to your communities.

Companies mentioned in this episode:

• ClickUp

Mentioned in this episode:

We'd love it if you'd give us a review

Review us

Katie follow message

If you're a coach or consultant - find out how to attract your ideal clients

This is for your if you're working in the coaching and consulting space and want to attract your ideal clients, buying your higher ticket offers, so you can make more money, quickly, and will less time input, so you can focus on sharing your gifts with the world!

5 Components Of A High Ticket Offer