Ryan shares the company’s mission — “connecting great shops with great customers with the greatest of ease” — and then dives into how they make it happen: recruiting strategies, assessment tools, interviews with multiple team members, and an open-door culture that makes employees feel like owners.

You’ll also hear:

• Why hiring isn’t just about skills but about staying power and fit
• How assessments like TestGorilla and Kolbe help filter candidates
• The importance of employee ownership in language (“we” instead of “they”)
• Why culture, care, and values lead to better service for customers

This episode is perfect for business owners, leaders, and entrepreneurs who want to learn how to attract, retain, and inspire a winning team.

In this episode, Kendall shares the personal discipline strategies that keep him at peak performance, insights into creating an outstanding customer experience, and why giving back to the community is at the core of A1 Automotive’s success. From discussing the challenges of opening a second 12-bay location to highlighting the power of team vision boards, Kendall offers actionable tips and genuine inspiration for shop owners and entrepreneurs alike. Don’t miss this honest and heartfelt conversation on transforming obstacles into opportunities and building a business that truly serves people.

• How Google’s long-standing AI capabilities have evolved over time

• The current limitations of AI in managing campaigns, especially in industries like auto repair

• Why human expertise remains crucial to ensure campaign success

• How to avoid falling for AI-driven sales pitches that overpromise and underdeliver

If you’re navigating the world of AI and digital marketing, this episode will help you separate the hype from reality and make better decisions for your business.

Carrie, the CEO and Founder of Turnkey Marketing, shares her expert insights in “Millionaire Maker: Marketing Cheat Sheet”, a session packed with strategies to help auto repair shop owners elevate their marketing efforts and drive growth.

In this episode, you’ll learn:

• How to apply marketing psychology to connect with customers and increase results

• The importance of building a “marketing web” for consistent visibility

• Practical steps to increase car count and revenue

With over a decade of experience and $250 million in managed client revenue, Carrie’s advice is a game-changer for shop owners looking to thrive in today’s competitive market.

Listen now and take your business to the next level.

Discover how to harness the power of data to elevate your customer relationships, streamline operations, and drive business growth. Justin dives deep into the future of AI and automation in the auto repair industry, explores predictive analytics, and shares practical strategies to turn data into a competitive advantage.

Whether you’re looking to improve retention marketing, enrich customer interactions, or future-proof your shop, this episode is packed with value you won’t want to miss!

Steve dives deep into the evolving world of marketing and how businesses can adapt to capture the attention of today’s modern consumers. From TikTok trends to leveraging tools like Google Trends, Steve shares actionable strategies and real-world examples to help businesses thrive in the digital era.

Highlights include:

-Understanding modern consumer behavior and decision-making.

-Using humor, relevance, and authenticity to connect with your audience.

-Leveraging digital tools and platforms to maximize engagement.

This episode is a must-listen for entrepreneurs, marketers, and anyone looking to future-proof their business strategy.

📢 Tune in now to learn how to transform your marketing approach and stay ahead of the curve!

Tune in for actionable advice, a touch of nostalgia from Ryan’s radio days, and a clear perspective on whether broadcast media deserves a spot in your marketing strategy. Don’t forget to grab your copy of High Gear: Marketing Strategies for Auto Repair Shops at highgearbook.com.

High Gear Podcast: Your pit stop for marketing wisdom and strategies to drive your business forward.

This year’s High Gear Conference, held November 14-16, brought together 20 top-tier speakers in marketing and business development. Experts shared actionable insights, transformative ideas, and tools to help businesses thrive in a competitive landscape.

Whether you're a marketer, entrepreneur, or business owner, Ryan’s keynote will leave you inspired and ready to take your marketing game to the next level.

Want more insights? Visit highgearconference.com to explore the event highlights, learn about our exceptional speakers, and stay updated for next year’s conference.

Subscribe to our channel for more exclusive content from the High Gear Conference.

Drawing on his extensive experience and success in the automotive industry, Aaron reveals practical strategies and techniques that can transform your shop into a marketing powerhouse.

Don't miss this opportunity to learn from one of the industry's leading experts and unlock the full potential of your marketing efforts. Watch the full presentation here and discover how to turn your shop into a marketing machine.

In this episode, you’ll hear about:

• The growing impact of EVs across different U.S. markets.

• Key data points on EV-to-gas vehicle ratios by state.

• Insights into Tesla’s market dominance and its implications for repair shops.

• The importance of leveraging local market data to make informed business decisions.

• Challenges and opportunities for auto shops entering the EV repair space.

Whether you’re an auto shop owner, technician, or industry enthusiast, this episode is packed with actionable advice and strategies to stay ahead in a rapidly changing industry.

As a trusted advisor to business leaders seeking to stand out, Lee provides actionable insights into aligning your appearance, presence, and authenticity to create a lasting impression. Whether you're an entrepreneur, executive, or aspiring leader, this session offers practical tips and strategies to refine your image and propel your personal and professional growth.

Don't miss this chance to hear Lee's inspiring talk and learn how to use your personal brand as a tool for success. Access the recording to catch every moment of her impactful presentation!

Drawing from his extensive experience in filmmaking, Thomas shares proven strategies to build confidence, craft impactful messages, and use video as a compelling tool to connect with audiences. Whether you’re stepping in front of the camera for the first time or looking to refine your video presence, Thomas’ insights will empower you to communicate with clarity, authenticity, and confidence, transforming the way you engage and elevate your brand.

• The importance of blending technology with a human touch to build trust.

• Leveraging digital inspections to increase revenue, customer satisfaction, and efficiency.

• Understanding customer expectations through the Kano model.

• The critical role of quality control in delivering an exceptional customer experience.

• Tips for optimizing shop processes, from service advisors’ workflows to upselling opportunities.

Packed with data-driven insights, real-world examples, and practical advice, this episode is a must-listen for shop owners, service advisors, and auto repair professionals looking to thrive in a competitive industry.

Tune in to learn how to elevate your shop’s operations and create lasting customer relationships.

In this extraordinary session, Beckwith reveals how exceptional service is the ultimate differentiator in today’s competitive world. His insights, drawn from decades of experience, provide actionable strategies that resonate across industries and generations.

Relive this historic moment as Harry Beckwith delivers a masterclass in building lasting success through the art of service. This is a must-watch for anyone looking to transform their approach to business and create unforgettable customer experiences.

Watch now and be inspired by a message that will stand the test of time.

Jessica and Dave share their experiences as a married couple in business, their faith-driven approach to overcoming challenges, and the principles that guide how they treat their customers. Their story is a testament to perseverance, teamwork, and trust in a higher purpose.

Whether you're just starting out or looking for inspiration to take your business to the next level, this heartfelt episode offers wisdom, encouragement, and practical insights from the Cochrans' remarkable journey. Don't miss it!

Key Takeaways:

• Thriving Under Pressure: Success isn’t static—it’s a journey of highs and lows.
• Work-Life Balance: Balancing family and business is essential but challenging.
• Prioritize What Matters: Protect family time and prioritize key relationships.
• Self-Awareness is Key: Recognize when your relationships or personal well-being are suffering.
• Support Systems Matter: Friends, partners, and communities provide strength during tough times.
• Strong Relationships Take Effort: Shared experiences and time investment build lasting bonds.
• A Partner’s Support: Having someone who understands your mission can make all the difference.
• Time Management: Time blocking and task prioritization help reduce stress.
• Advocate in Your Absence: Surround yourself with people who speak well of you, even when you’re not there.
• Adversity Builds Growth: Facing challenges head-on fosters resilience and personal growth.
• Find Active Hobbies: Activities with others can deepen connections and reduce stress.
• Focus on Small Wins: Small, incremental steps can guide you through tough times.
• Honesty and Vulnerability: Openly acknowledging struggles is the first step to overcoming them.
• Avoid Catastrophizing: Keep challenges in perspective to prevent overwhelm.
• Change Starts Small: Adjusting one area of your life can create a ripple effect of improvement.
• You’re Not Alone: Everyone faces challenges—lean on your community for support.

Keywords:

Thriving under pressure, work-life balance, overcoming adversity, family priorities, personal growth, support systems, strong relationships, time management, mental health, resilience, entrepreneurship, community, navigating challenges, honesty, personal success.

In this exclusive episode, we're gearing up for the High Gear Auto Repair Marketing Conference with our "Speaker Series". Join your host, Ryan Burton, as he welcomes a true Media Heavyweight, Steve Jones. Steve is a Professional Keynote Speaker, SVP Radio @ Stingray, and Author of marketing books Brand Like a Rock Star and Start You Up.

A perfect blend of music, passion, and business prowess, Steve is not just a media magnate, but a figure whose life resonates like a well-composed tune. His early connection with music, particularly the captivating sound from Billy Joel's "Glass Houses", set the stage for a life deeply intertwined with rhythms, melodies, and business savvy.

After a stint as an aspiring musician, destiny channeled Steve into the world of radio, where he found his true calling. Not just content with mastering the media landscape, Steve's foray into the realms of business insights and music led to his seminal work, "Brand like a Rockstar". This book sheds light on the nuances of transforming ordinary customers into loyal fans, using principles drawn from the world of rock and roll.

In our special episode, prepare to embark on a captivating journey. Explore Steve's deep understanding of branding and relive some of his most cherished concert memories, including awe-inspiring marketing moments from Taylor Swift, Bruce Springsteen and Foo Fighters.

Join us and be a part of this harmonious blend of business insights and musical anecdotes with the incredible Steve Jones. Tune in now!

In our latest episode, we are thrilled to feature a remarkable guest – Steven Fafel, the visionary co-founder of AutoOps. Immerse yourself in his journey and discover how AutoOps is revolutionizing auto shop scheduling with a passion for modernization and efficiency. From reshaping the industry to unveiling exciting plans for the future, this episode is a deep dive into the heart of automotive excellence.

Ryan Burton engages in a thought-provoking conversation with Steven Fafel, delving into the origins of AutoOps and the driving force behind its success. Learn how AutoOps is bridging the gap between convenience and personal interaction, enhancing the customer experience while valuing the human touch.

As the co-founder of AutoOps, Steven Fafel brings his unique perspective to the table, emphasizing the significance of specialization in their approach. Discover how their focus on online scheduling is not only streamlining operations for auto shops but also paving the way for future engagement strategies.

Near Me Radio goes beyond the surface, offering valuable insights into the future of auto shop scheduling and customer engagement. As Steven and Ryan explore the possibilities and share their expertise, you'll gain a fresh perspective on the ever-evolving automotive landscape.

If you're an automotive professional seeking to stay ahead of the curve, or simply an enthusiast intrigued by innovation, this podcast is your go-to source for industry knowledge, success stories, and visionary insights. Tune in to Near Me Radio and embark on a journey of automotive excellence.

Listen now and be a part of the conversation that's shaping the future of the automotive industry.

Stan shares his journey into the automotive repair industry, fueled by his love for cars and a desire to solve problems. Despite facing challenges, he pursued his passion, learning through hands-on experiences and becoming a master certified technician at a young age. Stan's commitment to serving customers and understanding the importance of reliable transportation shines through as he discusses the role of automotive professionals in helping people reach their destinations safely and efficiently.

Join Near Me Radio as they dive into Stan's story, his growth in the industry, and the exceptional service provided by Certified Auto Repair. Gain valuable insights, industry trends, and inspiration from automotive experts like Stan Andrewski. Tune in to Near Me Radio and elevate your automotive knowledge today.

Dave's captivating story begins with an unexpected twist. Before he became an esteemed figure in the auto repair industry, Dave was a musician who faced a series of car troubles during his daily commute to college. What started as a necessity soon transformed into a passion for fixing cars. As his skills grew, people began recognizing his expertise and offering him payment for repairing their vehicles. Dave's dedication led him to change his major and pursue formal education in auto repair.

Unsatisfied with the practices of large chain stores, Dave yearned for a more transparent and customer-centric approach. This burning desire for excellence motivated him to establish his own repair shop, Autobahn Automotive. His vision was clear: to personally select and install high-quality parts, communicate directly with customers, and provide them with clear explanations of the repair process.

Autobahn Automotive's humble beginnings saw the opening of a small 2500 square foot shop in an industrial park. With Dave at the helm and a small team of technicians, the focus was on delivering exceptional repairs and ensuring customer satisfaction. However, the journey didn't stop there. Dave's unwavering dedication to improvement led him to analyze every aspect of the business. This introspection and attention to detail paved the way for a move to a more visible location, occupying a smaller yet strategically designed 1800 square foot shop.

The evolution of Autobahn Automotive continued as Dave's commitment to excellence paid off. The current location, situated in an affluent town, reflects his unwavering pursuit of perfection. From the moment customers step inside, they are greeted by an ambiance that evokes luxury and comfort. Pristine white floors, fragrant floral scents from wax melts, and meticulous attention to every detail create an unparalleled experience for clients.

Under Dave's visionary leadership, Autobahn Automotive has experienced tremendous growth. From generating a modest revenue of $190,000 in its first year, the shop now boasts an astonishing $3.2 million in annual sales. With the recent addition of two more lifts, Autobahn Automotive now houses six two-post lifts and a lime rack. The team has expanded to include six skilled technicians, a dedicated quality control specialist, two service advisors, a store manager, an in-house bookkeeper, a parts manager, and a talented social media expert who ensures the shop's online presence remains vibrant and engaging.

As you immerse yourself in the episode "The Auto Repair Artist with Dave McClung," expertly guided by Ryan Burton, you'll witness the transformation of a passionate musician into an industry-leading automotive professional. Prepare to be inspired by Dave's tireless pursuit of excellence, his commitment to transparency, and his unwavering dedication to customer satisfaction. Near Me Radio invites you to embark on this enlightening journey, where every episode unravels a new layer of automotive expertise and fuels your passion for the art of auto repair.

ShopGenie is a special platform that can make managing an auto repair shop easier. It has features like reminders for services, appointments, and online scheduling. This helps shops give better service to customers and work more efficiently.

Kieran thinks it's important to use new technology to meet the needs of younger customers, a new emerging generation of shop owners. ShopGenie has things like online scheduling, review generation, marketing automation, and texting. It also connects with other shop management systems to make things easier for owners.

They also talk about how ShopGenie might use AI in the future. It could use data from auto repairs to create a computer assistant that helps shop owners and gives personalized service to customers.

If you want to learn more, listen to the episode of Near Me Radio "Introducing ShopGenie the Next Generation CRM for Auto Repair Pros" and meet Kieran O'Brien.

Join Ryan Burton on the latest episode of Near Me Radio's podcast, "The Right Choices," as he sits down with automotive professional Rob Choisser, owner of a thriving auto repair shop. In this engaging conversation, Rob takes us back to the early days of his business and shares his remarkable journey from a solopreneur with a mobile diagnostic service to the proud owner of a brick-and-mortar facility.

Rob vividly describes the transition he underwent in 2013 when he moved into his current building after years of it being vacant. The process involved extensive renovations, from pouring new concrete floors to setting up new electrical systems. March of 2014 marked a significant milestone as Rob officially opened the doors to his shop in Davidsonville, celebrating the first decade in business.

Reflecting on those initial months, Rob recalls the unique challenges of shifting from a mobile business to a physical location. The dynamics completely changed as he transformed from a one-man show to a business owner with employees. Insurance, workers' compensation, liability—all these factors demanded his attention. He no longer had the flexibility to accommodate personal schedules, but his customers understood the purpose behind the new operating hours and continued to support him.

Ryan and Rob delve into the financial aspects of the early days, highlighting the dedication and determination it took to establish a solid foundation. Rob's technician's departure to work for Tesla right before the move-in presented an unexpected hurdle. Nevertheless, he learned the importance of building a talented team and charging appropriately for services, a lesson that shifted his mindset from being a technician to becoming an entrepreneur.

The conversation then fast-forwards to the present, with Rob revealing the impressive growth of his business. In 2022, his shop generated over $1.7 million in revenue, thanks to a dedicated and efficient team. With this success, Rob shares his plans for a second location, which is currently in the works. He discusses the challenges of starting a new shop and emphasizes the importance of thorough research, strategic decision-making, and team empowerment.

Listeners will be captivated as Rob candidly shares his experiences and offers valuable insights to single shop owners considering expansion. His story serves as a reminder to always be prepared, even in the face of adversity, and to recognize the right opportunity when it presents itself.

Tune in to "The Right Choices" on Near Me Radio to gain inspiration, learn from Rob Choisser's journey, and discover how to navigate the exciting path of expanding an automotive business.

Near Me Radio is sponsored by Leads Near Me a Marketing company for Auto Repair Shops https://leadsnearme.com/and APAC ATI which can be found at https://apacati.org/

APAC ATI, which stands for Automotive Professionals Advancement Center for Automotive Technical Instruction, is a non-profit organization that is making a profound impact in the automotive community. Their mission is to serve various marginalized groups including veterans, the recovery community, formerly incarcerated individuals, and other at-risk communities. Through their comprehensive programs, APAC ATI aims to empower individuals by equipping them with both the technical skills and personal growth tools necessary to excel in the automotive industry.

With over 26 years of experience, Chris Knuth is not only a successful business owner but also a respected mentor to automotive industry professionals worldwide. His expertise and guidance have transformed the careers of countless individuals, helping them achieve remarkable success in the field.

On this podcast, we delve into the inspiring journey of Chris Knuth and explore the vision and impact of APAC ATI. We discuss the challenges faced by marginalized communities in accessing quality automotive training and how APAC ATI is bridging that gap. Through our conversation, we uncover the transformative work being done by Chris and his team, shedding light on the ways in which they are changing lives and empowering individuals to create a better future for themselves.

Join us on this informational episode as we delve into the world of APAC ATI, discovering the incredible opportunities and resources they provide for aspiring automotive professionals. Through captivating stories and insightful discussions, we aim to shed light on the importance of technical training and personal growth in the automotive industry, while showcasing the tireless efforts of Chris Knuth and his team at APAC ATI.

Tune in to Near Me Radio and be inspired by the remarkable work being done by APAC ATI, as we explore the intersection of automotive expertise and personal development, and discover how it can shape the careers of individuals in the industry.

Brakes for Breasts is an organization passionately committed to supporting research for a breast cancer vaccine. Co-founded by Laura and Leigh Anne, this groundbreaking initiative unites independent auto repair facilities and industry vendors in a common cause. It's truly awe-inspiring to witness competitors setting aside their differences and joining forces to drive breast cancer research forward.

In this episode, we delve into the origins of Brakes for Breasts, exploring its profound impact and the incredible achievements it has attained. Laura and Leigh Anne will also shed light on how auto repair shops can actively participate in this uplifting campaign. Get ready to be inspired as we uncover the powerful work of Brakes for Breasts and the dedicated individuals steering the fight against breast cancer.

Brakes for Breasts: Where independent auto repair shops join forces against breast cancer. During the month of October, customers receive free brake pads, only paying for labor and any additional parts required. And here's the best part – 10% of the total proceeds go directly to the Breast Cancer Vaccine Fund. Together, we put the brakes on breast cancer, united in our mission to prevent and conquer this disease. Join us in making a difference and offering hope for a future free from breast cancer. Brakes for Breasts: Uniting for a breast cancer-free tomorrow.

Near Me Radio is sponsored by Leads Near Me a marketing company for auto repair shops https://leadsnearme.com/APAC ATI which can be found at https://apacati.org/ and the High Gear Auto Repair Marketing Conference November 29th to December 1st, 2023 in Atlanta https://highgearconference.com/

Ryan shares that tickets for the conference will go on sale on May 5th at 10 AM Eastern Time, but for Leads Near Me clients, there is a special presale starting on May 3rd at 10 AM Eastern Time. This presale gives clients the chance to purchase tickets early and secure their spot before general ticket sales begin.

The conference takes place from November 29th to December 1st in Atlanta, and Ryan promises it's going to be something special. The conference will be limited to only 200 shop owners, and speakers are already being confirmed. Ryan assures listeners that this event will be a unique experience for attendees and offer something that's never been done before in the auto repair space. The goal is to help shop owners grow and develop their marketing strategies, and Ryan is confident that this event will be a substantial boost.

For those interested in sponsoring the event, opportunities will be available at all levels, and they will be affordable in the first year so everyone can participate and contribute to the conference's success.

If you're interested in attending, mark your calendar for May 3rd or May 5th, depending on whether you're a Leads Near Me client or not. Visit highgearconference.com to learn more information and purchase your tickets.

Thank you for tuning into this episode of Near Me Radio, and don't forget to subscribe to stay up to date with the latest news and events in the auto repair industry.

Jonathan discusses how his law firm helps business owners navigate the complex world of legal positioning, brand protection and partnership agreements. He believes that the law can be overwhelming for many, and his job is to make it understandable for his clients. In addition to his legal career, Jonathan is also a singer-songwriter, and Ryan plays one of his songs, "Marry Me To The World."

Sparks Law Website: https://sparkslawpractice.com/

Jonathan Sparks Music Website: https://jonathansparksmusic.com/

Near Me Radio is sponsored by Leads Near Me a marketing company for auto repair shops https://leadsnearme.com/APAC ATI which can be found at https://apacati.org/ and the High Gear Auto Repair Marketing Conference November 29th to December 1st, 2023 in Atlanta https://highgearconference.com/

“Repair shops will be marketing for their share of $58.7 billion in repair industry revenue in 2024,” says Ryan Burton, owner of Leads Near Me ®. “Getting customers, getting cars into shops is the most important thing any repair shop does, which makes marketing the most important part of your business.”

“Owners often don’t spend enough time on marketing or understand how to do it properly,” Burton adds. “We are going to do this conference over two or three days, digging into this, to help auto repair shop owners better understand, make decisions with their chosen marketing company, and help them better execute their current marketing efforts.”

The conference focuses on everything from Google to direct mail, to television and radio advertising, customer relationship management, networking, social media marketing— everything that affects an auto repair shop’s marketing, including marketing to up-and-coming EV owners, and using tech like AI as a marketing tool.

“Marketing is the most important thing you can do for your business. Without customers you have nothing. So, marketing effectively is critical. This conference is the first of its kind to arm repair shops with a clear plan of how to specifically market in 2024 and beyond.”

The High Gear Auto Repair Marketing Conference will dive deeply into every aspect of auto repair marketing, explain succinctly how it is done, and how to look at success metrics.

Auto repair shops plan their marketing late each year for the following year. The High Gear conference’s media experts will walk attendees through how to grow their business into a high- trust, high-visibility local brand.

“At the end of the day, it’s about how you can spend half the money and get twice the results,” Burton says.

“We want repair shops to learn how to truly qualify where their leads come from,” says Burton. “It’s not enough to be operationally sound, have manicured grounds and a nice building. If you can’t convert leads into customers, you waste valuable marketing budget.”

Conference attendees will range from mom-and-pop shops with limited marketing resources to multi-shop owners with larger marketing budgets who want to get the highest ROI for their dollars in both market knowledge and in finding and keeping customers.

“John Wanamaker once said, “‘Half my advertising spend is wasted; the trouble is, I don’t know which half.’” That was true then; it’s just as true now, says Burton. In fact, some experts tout it as being worse—that 63 percent of advertising spend is wasted. Either way, the issue of wasted money is there.”

The High Gear conference will synergistically teach auto shop owners how to get the most out of their marketing efforts and their budgets, covering all intersections of business, branding and marketing in the auto repair shop niche. That intersection is success.

“This event will be like nothing you’ve seen before,” Burton adds. “It will be only marketing and we will finally demystify it. It takes knowledge, creativity, and discipline to make it work. I’ve been in the business 32 years and my team is top tier in their respective fields. The dissemination of the collective knowledge we’ve gathered over the years as well as of the High Gear speakers will give auto repair shops practical marketing knowledge to successfully increase car counts and their revenue for 2024.”

Registration will open soon for the High Gear Auto Repair Marketing Conference. Tickets and special room rates will be released soon. Get updates at highgearconference.com

About Leads Near Me:

Leads Near Me, a 2023 Google Premier Partner, is a...]]>ATLANTA, GA—The first-of-its-kind High Gear Auto Repair Marketing Conference, presented by Leads Near Me ®, gets underway November 29 through December 1, 2023, at the Atlanta Airport Marriott.

“Repair shops will be marketing for their share of $58.7 billion in repair industry revenue in 2024,” says Ryan Burton, owner of Leads Near Me ®. “Getting customers, getting cars into shops is the most important thing any repair shop does, which makes marketing the most important part of your business.”

“Owners often don’t spend enough time on marketing or understand how to do it properly,” Burton adds. “We are going to do this conference over two or three days, digging into this, to help auto repair shop owners better understand, make decisions with their chosen marketing company, and help them better execute their current marketing efforts.”

The conference focuses on everything from Google to direct mail, to television and radio advertising, customer relationship management, networking, social media marketing— everything that affects an auto repair shop’s marketing, including marketing to up-and-coming EV owners, and using tech like AI as a marketing tool.

“Marketing is the most important thing you can do for your business. Without customers you have nothing. So, marketing effectively is critical. This conference is the first of its kind to arm repair shops with a clear plan of how to specifically market in 2024 and beyond.”

The High Gear Auto Repair Marketing Conference will dive deeply into every aspect of auto repair marketing, explain succinctly how it is done, and how to look at success metrics.

Auto repair shops plan their marketing late each year for the following year. The High Gear conference’s media experts will walk attendees through how to grow their business into a high- trust, high-visibility local brand.

“At the end of the day, it’s about how you can spend half the money and get twice the results,” Burton says.

“We want repair shops to learn how to truly qualify where their leads come from,” says Burton. “It’s not enough to be operationally sound, have manicured grounds and a nice building. If you can’t convert leads into customers, you waste valuable marketing budget.”

Conference attendees will range from mom-and-pop shops with limited marketing resources to multi-shop owners with larger marketing budgets who want to get the highest ROI for their dollars in both market knowledge and in finding and keeping customers.

“John Wanamaker once said, “‘Half my advertising spend is wasted; the trouble is, I don’t know which half.’” That was true then; it’s just as true now, says Burton. In fact, some experts tout it as being worse—that 63 percent of advertising spend is wasted. Either way, the issue of wasted money is there.”

The High Gear conference will synergistically teach auto shop owners how to get the most out of their marketing efforts and their budgets, covering all intersections of business, branding and marketing in the auto repair shop niche. That intersection is success.

“This event will be like nothing you’ve seen before,” Burton adds. “It will be only marketing and we will finally demystify it. It takes knowledge, creativity, and discipline to make it work. I’ve been in the business 32 years and my team is top tier in their respective fields. The dissemination of the collective knowledge we’ve gathered over the years as well as of the High Gear speakers will give auto repair shops practical marketing knowledge to successfully increase car counts and their revenue for 2024.”

Registration will open soon for the High Gear Auto Repair Marketing Conference. Tickets and special room rates will be released soon. Get updates at highgearconference.com

About Leads Near Me:

Leads Near Me, a 2023 Google Premier Partner, is a digital marketing agency for Auto Repair Shops. They have become known for their ability to Effortlessly Increase Car Count (TM). Leads Near Me combines many years of experience, proprietary Google Ads software and a thirst for getting better every day to help auto repair companies grow their shops. With hundreds of shops in 43 states and Canada, Leads Near Me is uniquely qualified to help shop owners dramatically grow their revenue. Leads Near Me manages $10M+ annually in Google ad revenue for auto repair shops and has become one of the fastest growing marketing companies for auto repair.

Chris' Podcast and the "All Star" nomination form:

https://www.ratchetandwrench.com/multimedia/podcasts

https://www.ratchetandwrench.com/awards

Fortunately, Steer has a solution. The customer-centric marketing platform is designed to establish trust and transparency between auto repair shops and their clients, which can lead to increased customer loyalty and retention. By leveraging customer data and feedback, Steer helps shops understand their customers better and provide more personalized and effective service.

During the podcast episode, Swift discusses how Steer is different from other marketing platforms and how it can help shops overcome the challenges they face in attracting and retaining customers. He also highlights the importance of customer feedback and how Steer is using it to continuously improve its services.

Swift's entrepreneurial journey is also an interesting topic of discussion. He founded Mechanic Advisor back in 2006, following a career in sales in Boston. His passion for creating something of his own led him to start the company, which has since become a leader in the auto repair marketing industry.

Outside of work, Swift is an avid outdoorsman who enjoys hiking, skiing, and fishing. He is also a runner who has climbed Mount Kilimanjaro and the highest peak in the continental US, Mount Whitney. Swift's family background in entrepreneurship, as well as his current role as a husband and father of two young children, further add to his insights on business and leadership.

Overall, the podcast episode "Ask Them To Come Back" is a must-listen for anyone interested in learning how Steer is revolutionizing the auto repair industry and helping shops overcome the challenges they face in attracting and retaining customers. Swift's entrepreneurial journey and personal interests also provide a unique perspective on leadership and success.

Near Me Radio is sponsored by Leads Near Me a Marketing company for Auto Repair Shops https://leadsnearme.com/and APAC ATI which can be found at https://apacati.org/

Link for Training with Todd: https://www.autoshopanswers.com/signup

Near Me Radio is sponsored by Leads Near Me a marketing company for auto repair shops https://leadsnearme.com/and APAC ATI which can be found at https://apacati.org/

Near Me Radio is sponsored by Leads Near Me a marketing company for auto repair shops https://leadsnearme.com/and APAC ATI which can be found at https://apacati.org/

Near Me Radio is sponsored by Leads Near Me a marketing company for auto repair shops https://leadsnearme.com/and APAC ATI which can be found at https://apacati.org/

Near Me Radio is sponsored by Leads Near Me a Marketing company for Auto Repair Shops https://leadsnearme.com/and APAC ATI which can be found at https://apacati.org/

*Find Success Leaves Clues: An Automotive Industry Podcast here: https://slcautopodcast.com/

Near Me Radio is sponsored by Leads Near Me a marketing company for auto repair shops https://leadsnearme.com/and APAC ATI which can be found at https://apacati.org/