<![CDATA[Nerds of Business]]>91061a70-755a-5a5b-ade7-f788c8b25863Tue, 10 Dec 2024 10:03:32 +0000Captivate.fmWebbuzz Media
This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>https://artwork.captivate.fm/0cac8944-14c5-4968-9e35-81c2d9223bd9/VpWbFk__4M_L7FoBCamexyog.jpgNerds of BusinessWebbuzz MediaWebbuzz MediaWhy do some ventures fail, while others grow like crazy? Is there a magic formula for business success, and if so, what is it? In a documentary-style quest for answers, host Darren Moffatt talks to some of the best brains in marketing, advertising and technology. (In the first season alone, Darren has interviewed seven guests from companies worth a combined $2 billion!) Together, each Tuesday fortnight, these ‘nerds of business’ attempt to crack the code by solving key entrepreneurial challenges – one problem at a time. Along the way, you’ll hear amazing true stories and get valuable insights and strategies to power your own sales growth. You'll also have fun; each episode includes uniquely entertaining segments such as 'Nerd Under Pressure' and 'The Nerdometer'. Whether you’re a start-up CEO, a marketer seeking inspiration, or a small business owner hungry for growth, this podcast is for you. About The Host... Darren Moffatt is an award-winning business person who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. He was one of the youngest bank managers ever, when he was appointed at just 25 years old. This gave Darren his first direct experience of small businesses and the important role they play in local communities. After further corporate roles for an insurer, and for funds manager Challenger, he launched his first start-up in 2006. Three years later Darren was awarded ‘Broker of the Year’, and Seniors First remains today the largest reverse mortgage brokers in Australia, and has originated in excess of 2,000 loans. In 2012 Darren co-founded a technology start-up ‘Facebook for Neighbours’ called Housenet. The social networking site was later awarded as one of the top 100 Innovations in Australia in the Smart 100 Index. Since 2014 Darren has been Director of Digital Strategy and Content at 5-star digital marketing and SEO agency, Webbuzz. Darren, his partner Ben Carew and the team, have generated 150,000+ online leads for SME’s across a diverse range of industries.   FUN FACT: Darren is also a songwriter and has had his songs played on both Australian and U.K radio! This podcast uses the following third-party services for analysis: Podcorn - https://podcorn.com/privacyhttps://nerdsofbusiness.com/episodes/falseserialnopodcastUNCUT: Neuroscience In Marketing, with Simon HawkUNCUT: Neuroscience In Marketing, with Simon HawkBONUS: special 'uncut' episode.

Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, Neuroscience Your Marketing. In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend.

Guest Bios:

Simon Hawk is the founder of https://www.thedecisionexpedition.com/

What to listen out for:

05:00 What is Neuroscience

10:50 The nerd bot awakens – Choice Architecture

16:55 Simon’s experience with BIG corporate brands

20:40 How can you exercise neuroscience techniques

25:30 Semantic Markers

28:37 What are the benefits of applying neuroscience into your marketing

35:11 Associative memory

36:22 What is Neuroplasticity

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>BONUS: special 'uncut' episode.

Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, Neuroscience Your Marketing. In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend.

Guest Bios:

Simon Hawk is the founder of https://www.thedecisionexpedition.com/

What to listen out for:

05:00 What is Neuroscience

10:50 The nerd bot awakens – Choice Architecture

16:55 Simon’s experience with BIG corporate brands

20:40 How can you exercise neuroscience techniques

25:30 Semantic Markers

28:37 What are the benefits of applying neuroscience into your marketing

35:11 Associative memory

36:22 What is Neuroplasticity

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>e570442f-38ab-44f7-bd53-66b94de6e322Wed, 05 Oct 2022 01:00:00 +110041:31falsebonus3353353Webbuzz Media“The Lead Generation Chronicles” – Season 4 Trailer"The Lead Generation Chronicles" - Season 4 TrailerA reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs.   

But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business?

I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles.

We go put on the 80’s gear and look at the old-school methods that many businesses are still

using with great success today such as:  

  • Direct mail
  • Telemarketing     
  • Referrals
  • Networking

And of course we take a deep dive into the digital channels that now dominate our lives such as:

  • Facebook
  • Google Ads
  • Linked In & B2B leads
  • SEO
  • Youtube

We even speak with people killing it on Tik Tok and Instagram. One entrepreneur reveals the method she’s developed to generate millions of views, and most importantly, how to convert that attention into leads.

So join me for the Lead Generation Chronicles. Coming soon, exclusive to Nerds of Business.



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs.   

But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business?

I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles.

We go put on the 80’s gear and look at the old-school methods that many businesses are still

using with great success today such as:  

  • Direct mail
  • Telemarketing     
  • Referrals
  • Networking

And of course we take a deep dive into the digital channels that now dominate our lives such as:

  • Facebook
  • Google Ads
  • Linked In & B2B leads
  • SEO
  • Youtube

We even speak with people killing it on Tik Tok and Instagram. One entrepreneur reveals the method she’s developed to generate millions of views, and most importantly, how to convert that attention into leads.

So join me for the Lead Generation Chronicles. Coming soon, exclusive to Nerds of Business.



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>cbc6a268-660d-4e5a-8f02-0153e99ce0aaFri, 12 Aug 2022 01:00:00 +110001:34falsetrailer444Webbuzz Media#34. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson pt 2#34. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson pt 2BONUS: special 'uncut' episode – Part Two.

Jessica Alderson is the founder of app So Syncd. In interview she shares her story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Jessica Alderson is the founder of https://www.sosyncd.com/

What to listen out for:

2:12 Jessica talks about the benefits she has found working together with her sister Lou.

5:45 The personality traits Jessica draws upon as a business leader.

8:58 Jessica’s inciting event which pushed her onto her own business path.

12:48 Jessica’s most inspiring famous entrepreneur.

17:34 A killer hack from the founder of So Syncd

19:57 Nerd SUPERPOWER

22:09 Jessica’s Mental Habit to channel her creativity

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>BONUS: special 'uncut' episode – Part Two.

Jessica Alderson is the founder of app So Syncd. In interview she shares her story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Jessica Alderson is the founder of https://www.sosyncd.com/

What to listen out for:

2:12 Jessica talks about the benefits she has found working together with her sister Lou.

5:45 The personality traits Jessica draws upon as a business leader.

8:58 Jessica’s inciting event which pushed her onto her own business path.

12:48 Jessica’s most inspiring famous entrepreneur.

17:34 A killer hack from the founder of So Syncd

19:57 Nerd SUPERPOWER

22:09 Jessica’s Mental Habit to channel her creativity

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>220f13c6-49f1-47da-ae98-8167de30e030Tue, 24 May 2022 01:00:00 +110024:08falsebonus4344344Webbuzz Media#33. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson#33. UNCUT: Founder of SoSyncd.com dating app, Jessica AldersonBONUS: special 'uncut' episode.

Jessica Alderson is the founder of app Spsyncd. In interview she shares her story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Jessica Alderson is the founder of https://www.sosyncd.com/

What to listen out for:

4.33 How the So Syncd app works

7.27 Darren tells us his personality type and it is SPOT ON!

11.30 Does the So syncd app attract a certain personality?

13.54 The beginnings of so syncd

21.09 Jessica talks to us on the topic of market share

23.49 Jessica awakens our NERD bot

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch withus here:

https://nerdsofbusiness.com/contact/

You can follow

Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses

the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>BONUS: special 'uncut' episode.

Jessica Alderson is the founder of app Spsyncd. In interview she shares her story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Jessica Alderson is the founder of https://www.sosyncd.com/

What to listen out for:

4.33 How the So Syncd app works

7.27 Darren tells us his personality type and it is SPOT ON!

11.30 Does the So syncd app attract a certain personality?

13.54 The beginnings of so syncd

21.09 Jessica talks to us on the topic of market share

23.49 Jessica awakens our NERD bot

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch withus here:

https://nerdsofbusiness.com/contact/

You can follow

Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses

the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>fd4e5090-c46d-426f-badd-d12b9c3ab588Fri, 08 Apr 2022 01:00:00 +110025:51falsebonus3333333Webbuzz Media#32. UNCUT: How A.I is disrupting content creation, with Suzette Bailey#32. UNCUT: How A.I is disrupting content creation, with Suzette BaileyBONUS: special 'uncut' episode.

Suzette Bailey is the founder of SimpleMarketing.ai. In interview she shares her story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Suzette Bailey is the founder of https://simplemarketing.ai/

What to listen out for:

0.55 Suzette Bailey's Journey to becoming the founder of a content AI company

11.54 When Humans & AI work together

16.24 The traits Suzette draws upon as an entrepreneur

20:21 Suzette's Drive

25.07 The definition of bootstrap

25.51 Who Suzette draws inspiration from

29.23 Suzette's one killer hack

34.55 Gut Reaction

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>BONUS: special 'uncut' episode.

Suzette Bailey is the founder of SimpleMarketing.ai. In interview she shares her story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Suzette Bailey is the founder of https://simplemarketing.ai/

What to listen out for:

0.55 Suzette Bailey's Journey to becoming the founder of a content AI company

11.54 When Humans & AI work together

16.24 The traits Suzette draws upon as an entrepreneur

20:21 Suzette's Drive

25.07 The definition of bootstrap

25.51 Who Suzette draws inspiration from

29.23 Suzette's one killer hack

34.55 Gut Reaction

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>d616ddba-91f0-4a07-a35a-c2d07e7c1efcThu, 03 Mar 2022 01:00:00 +110037:33falsebonus3323323Webbuzz Media#31. How to apply the leadership lessons of disruptive entrepreneurs to bring your vision to life!#31. How to apply the leadership lessons of disruptive entrepreneurs to bring your vision to life!Season 3: 'Mindset of the disruptive entrepreneur', Episode 6

In the final episode of this six-part series, host Darren Moffatt and his guests uncover the BIG leadership lessons of disruptive entrepreneurs, and how to apply them for success in your business.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Chris Brycki is the CEO and founder of Stockspot.com https://www.linkedin.com/company/stockspot/

Morgan Coleman is the founder of Vets On Call https://www.linkedin.com/in/morgancoleman1/

What to listen out for:

3.07 An example of how good leadership, can have a PROFOUND impact on others.

10:06 Vision - From a clinical perspective

11.04 What is emotional contagion?

13.11 Visionary LEADERSHIP

17.08 What leadership qualities Rachael Nuemann looks for in start ups

25.26 Morgan Coleman on who he rates HIGHLY for leadership

33.18 How storytelling can PROJECT authenticity

39.10 Top THREE key conclusions from this episode

41.56 Our Final nerd under pressure, for Season 3

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 3: 'Mindset of the disruptive entrepreneur', Episode 6

In the final episode of this six-part series, host Darren Moffatt and his guests uncover the BIG leadership lessons of disruptive entrepreneurs, and how to apply them for success in your business.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Chris Brycki is the CEO and founder of Stockspot.com https://www.linkedin.com/company/stockspot/

Morgan Coleman is the founder of Vets On Call https://www.linkedin.com/in/morgancoleman1/

What to listen out for:

3.07 An example of how good leadership, can have a PROFOUND impact on others.

10:06 Vision - From a clinical perspective

11.04 What is emotional contagion?

13.11 Visionary LEADERSHIP

17.08 What leadership qualities Rachael Nuemann looks for in start ups

25.26 Morgan Coleman on who he rates HIGHLY for leadership

33.18 How storytelling can PROJECT authenticity

39.10 Top THREE key conclusions from this episode

41.56 Our Final nerd under pressure, for Season 3

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>4606f3b2-d300-459d-b57e-b6ec5dd66f8cTue, 25 Jan 2022 01:00:00 +110043:52falsefull3313313Webbuzz Media#30. When entrepreneurs go BAD: sociopaths, burnout & destructive behaviours that ruin people & kill companies#30. When entrepreneurs go BAD: sociopaths, burnout & destructive behaviours that ruin people & kill companiesSeason 3: 'Mindset of the disruptive entrepreneur',Episode 5

There is a 'dark side' to the entrepreneurial journey. In this episode we interview a business psychologist to explore the challenges of working with sociopaths, and how to deal with them. We also look at the Theranos story and the phenomenon of entrepreneur 'burnout'.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

What to listen out for:

3:30 The story of Elizabeth Holmes

12:45 The definition of a sociopath

14:30 Behaviours to look out for, for those on the sociopathic spectrum.

16:18 When recruiting, how do you pick up on sociopathic behaviour.

19:15 Why it would be bad, to have a leader who is sociopathic.

21:06 The positive effects that a sociopath can have on a company.

28:54 Technical definition of Burnout

29:14 What does Burnout look like in a entrepreneur

31:35 What can you do to get back on track and out of the Burnout phase

38:03 Stephanie’s One Killer Hack

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 3: 'Mindset of the disruptive entrepreneur',Episode 5

There is a 'dark side' to the entrepreneurial journey. In this episode we interview a business psychologist to explore the challenges of working with sociopaths, and how to deal with them. We also look at the Theranos story and the phenomenon of entrepreneur 'burnout'.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

What to listen out for:

3:30 The story of Elizabeth Holmes

12:45 The definition of a sociopath

14:30 Behaviours to look out for, for those on the sociopathic spectrum.

16:18 When recruiting, how do you pick up on sociopathic behaviour.

19:15 Why it would be bad, to have a leader who is sociopathic.

21:06 The positive effects that a sociopath can have on a company.

28:54 Technical definition of Burnout

29:14 What does Burnout look like in a entrepreneur

31:35 What can you do to get back on track and out of the Burnout phase

38:03 Stephanie’s One Killer Hack

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>d40e8d49-635b-436a-a14f-936bcdf46e58Fri, 10 Dec 2021 01:00:00 +110039:45falsefull1301301Webbuzz Media#29. Superhuman work ethic: how to leverage ambition and competitiveness to boost your entrepreneurial drive#29. Superhuman work ethic: how to leverage ambition and competitiveness to boost your entrepreneurial driveSeason 3: 'Mindset of the disruptive entrepreneur', Episode 4

Success in business is almost impossible to achieve without working seriously hard. In this episode a business psychologist, a start up guru, and a tech founder share what it takes to maximise 'entreprenuruial drive'.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Jonty Hirsowitz is the cofounder of Deferit https://www.linkedin.com/company/deferit/

Chris Brycki is the CEO and founder of Stockspot.com https://www.linkedin.com/company/stockspot/

What to listen out for:

2.48 Elon Musk's all consuming drive

7.12 Elon Musk FUN fact

11.15 The components of drive

12.33 how to increase your drive

13.13 The important role your thyroid gland plays

15.11 What is Ambition

24.18 What Rachael Neumann looks for in a founder

26.04 The origin story of Deferit

38.08 Darren and a squash ball

42.23 Chris Brycki's journey to success

50.42 The four key learnings from this episode

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 3: 'Mindset of the disruptive entrepreneur', Episode 4

Success in business is almost impossible to achieve without working seriously hard. In this episode a business psychologist, a start up guru, and a tech founder share what it takes to maximise 'entreprenuruial drive'.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Jonty Hirsowitz is the cofounder of Deferit https://www.linkedin.com/company/deferit/

Chris Brycki is the CEO and founder of Stockspot.com https://www.linkedin.com/company/stockspot/

What to listen out for:

2.48 Elon Musk's all consuming drive

7.12 Elon Musk FUN fact

11.15 The components of drive

12.33 how to increase your drive

13.13 The important role your thyroid gland plays

15.11 What is Ambition

24.18 What Rachael Neumann looks for in a founder

26.04 The origin story of Deferit

38.08 Darren and a squash ball

42.23 Chris Brycki's journey to success

50.42 The four key learnings from this episode

Enjoyed this podcast?>>>> Please SHARE via text or social media ((!))

Get in touch with us here:

https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Instagram: https://www.instagram.com/nerdsofbusiness/

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/

This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy

Chartable - https://chartable.com/privacy



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>3b41170b-1a88-44d7-8641-7be1bb2e7e83Fri, 26 Nov 2021 01:00:00 +110057:32falsefull3293293Webbuzz Media#28. The ultimate ‘X-factor’: how confidence drives entrepreneurs to bend rules & supercharge profits#28. The ultimate 'X-factor': how confidence drives entrepreneurs to bend rules & supercharge profitsSeason 3: 'Mindset of the disruptive entrepreneur', Episode 3

There's an argument that success in business all starts with a strong sense of confidence. In this episode a business psychologist, a start up guru, and an indigenous entrepreneur share what it takes to 'bend the rules', and why having the courage to be disliked is so important.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Morgan Coleman is the founder of Vets On Call https://www.linkedin.com/in/morgancoleman1/

What to listen out for:

2:01 The story of Ferran Adriá & the restaurant El Bulli

10:34 Stephanie Thompson deconstructs confidence

13:10 What problems can overconfidence cause for leaders and organisations '

16:51 Rachael Neumann on what she believes has given her interdisciplinary thinking

24:29 Lifting the lid on bending or break established rules

29:33 What drove Morgan Coleman to become a founder of a tech business

38:36 How discouragement can push you to do better and make you more resilient

40:33 Using baby steps to build confidence

42:07 The definition of 'Power Posing'

45:30 Top 3 points of this episode

47:01 Inspiring Pablo Picasso quote for all aspiring and practicing entrepreneurs

Resources & links:

  1. https://en.wikipedia.org/wiki/El_Bulli

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 3: 'Mindset of the disruptive entrepreneur', Episode 3

There's an argument that success in business all starts with a strong sense of confidence. In this episode a business psychologist, a start up guru, and an indigenous entrepreneur share what it takes to 'bend the rules', and why having the courage to be disliked is so important.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Morgan Coleman is the founder of Vets On Call https://www.linkedin.com/in/morgancoleman1/

What to listen out for:

2:01 The story of Ferran Adriá & the restaurant El Bulli

10:34 Stephanie Thompson deconstructs confidence

13:10 What problems can overconfidence cause for leaders and organisations '

16:51 Rachael Neumann on what she believes has given her interdisciplinary thinking

24:29 Lifting the lid on bending or break established rules

29:33 What drove Morgan Coleman to become a founder of a tech business

38:36 How discouragement can push you to do better and make you more resilient

40:33 Using baby steps to build confidence

42:07 The definition of 'Power Posing'

45:30 Top 3 points of this episode

47:01 Inspiring Pablo Picasso quote for all aspiring and practicing entrepreneurs

Resources & links:

  1. https://en.wikipedia.org/wiki/El_Bulli

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>8afa2d1c-9de6-4d60-a6d4-21dbd97ade02Wed, 03 Nov 2021 01:00:00 +110050:56falsefull3283283Season 3: 'Mindset of the disruptive entrepreneur', Episode 3 There's an argument that success in business all starts with a strong sense of confidence. In this episode a business psychologist, a start up guru, and an indigenous entrepreneur share what it takes to 'bend the rules', and why having the courage to be disliked is so important. Guest Bios: Stephanie Thompson is business psychologist and the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ Morgan Coleman is the founder of Vets On Call https://www.linkedin.com/in/morgancoleman1/ What to listen out for: 2.01 The story of Ferran Adriá and the restaurant El Bulli 10.34 Stephanie Thompson deconstructs confidence 13.10 What problems can overconfidence cause for leaders and organisations ' 16.51 Rachael Neumann on what she believes has given her interdisciplinary thinking 24.29 Lifting the lid on bending or break established rules 29.33 What drove Morgan Coleman to become a founder of a tech business 38.36 How discouragement can push you to do better and make you more resilient 40.33 Using baby steps to build confidence 42.07 The definition of 'Power Posing' 45.30 Top 3 points of this episode 47.01 Inspiring Pablo Picasso quote for all aspiring and practicing entrepreneurs Resources and links: https://en.wikipedia.org/wiki/El_Bulli ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#27. How to harness entrepreneurial creativity to disrupt markets & smash your competitors!#27. How to harness to entrepreneurial creativity to disrupt markets & smash your competitors!Season 3: 'Mindset of the disruptive entrepreneur', Episode 2

Creativity is the key personality trait of entrepreneurs who succeed in generating exponential value creation. In this episode a business psychologist, a start up guru, and three entrepreneurs reveal how to be more creative.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Sam White is the founder of Freedom Services Group & Stella Insurance https://www.linkedin.com/in/sam-white-093b9b22/

Chris Brycki is the founder & CEO of online share investing platform Stockspot.com.au https://www.linkedin.com/in/brycki/

Zara Lord is the founder of healthcare workforce app, Upaged.com https://www.linkedin.com/in/zara-lord-upaged/

What to listen out for:

1.55 David Bowie has a 'malevolent curiosity'

2.50 Airbnb novelty breakfast cereal story

10.46 Clinical definition of creativity, and where it comes from

17.20 How to focus creativity on solving real problems; the of 'constraints'

20.08 The story of how U2's song 'I will follow' and how that was written on just two strings

29.15 The importance of curiosity for Zara Lord & how she fixed her first car (HJ Holden) at just 14 years

32.21 Tips for creativity from a business psychologist

35.47 'Stream of consciousness talking' - a technique for mindset & creativity

37.57 Is there a correlation between high IQ and creativity?

47.44 Chris Brycki shares a remarkable tip for 'zoning out'

Resources & links:

  1. https://pando.com/2013/01/10/brian-chesky-i-lived-on-capn-mccains-and-obama-os-got-airbnb-out-of-debt/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 3: 'Mindset of the disruptive entrepreneur', Episode 2

Creativity is the key personality trait of entrepreneurs who succeed in generating exponential value creation. In this episode a business psychologist, a start up guru, and three entrepreneurs reveal how to be more creative.

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Sam White is the founder of Freedom Services Group & Stella Insurance https://www.linkedin.com/in/sam-white-093b9b22/

Chris Brycki is the founder & CEO of online share investing platform Stockspot.com.au https://www.linkedin.com/in/brycki/

Zara Lord is the founder of healthcare workforce app, Upaged.com https://www.linkedin.com/in/zara-lord-upaged/

What to listen out for:

1.55 David Bowie has a 'malevolent curiosity'

2.50 Airbnb novelty breakfast cereal story

10.46 Clinical definition of creativity, and where it comes from

17.20 How to focus creativity on solving real problems; the of 'constraints'

20.08 The story of how U2's song 'I will follow' and how that was written on just two strings

29.15 The importance of curiosity for Zara Lord & how she fixed her first car (HJ Holden) at just 14 years

32.21 Tips for creativity from a business psychologist

35.47 'Stream of consciousness talking' - a technique for mindset & creativity

37.57 Is there a correlation between high IQ and creativity?

47.44 Chris Brycki shares a remarkable tip for 'zoning out'

Resources & links:

  1. https://pando.com/2013/01/10/brian-chesky-i-lived-on-capn-mccains-and-obama-os-got-airbnb-out-of-debt/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>1abb3a11-9246-4622-b60d-c5f42b6ed9ddThu, 14 Oct 2021 01:00:00 +110050:28falsefull3273273Webbuzz Media#26. How ‘disruptive’ entrepreneurs are using resilience to power a winning mindset#26. How ‘disruptive’ entrepreneurs are using resilience to power a winning mindsetSeason 3: 'Mindset of the disruptive entrepreneur', Episode 1

Resilience is a key personality trait of any entrepreneur who gets to the top, but especially those who are disrupting markets. In this episode a business psychologist, a start up guru, and two entrepreneurs reveal how to be more resilient .

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Sam White is the founder of Freedom Services Group & Stella Insurance https://www.linkedin.com/in/sam-white-093b9b22/

Chris Brycki is the founder & CEO of online share investing platform Stockspot.com.au https://www.linkedin.com/in/brycki/

What to listen out for:

3.07 Jim Dyson's story of resilience, he failed 5,127 times

10.15 Psychologist deconstructs resilience from a clinical perspective

12.20 'Energy management' technique for improving resilience

14.16 What the most resilient start up founders have in common

23.27 British bulldogs game - personal story of perseverance

25.53 Entrepreneurs often seem to have a 'hole' they're trying to fill

27.44 Is there a correlation between trauma in childhood, and higher resilience later in life as an adult

32.53 Nature vs nurture segment, with Chris Brycki

34.04 Things you can do to improve resilience from a clinical perspective

37.18 The importance of movement & exercise in the resilience of entrepreneurs & business leaders

38.25 The importance of food & 'gut health' for resilience

44.11 Recurring segment NERD UNDER PRESSURE

Resources & links:

  1. Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 3: 'Mindset of the disruptive entrepreneur', Episode 1

Resilience is a key personality trait of any entrepreneur who gets to the top, but especially those who are disrupting markets. In this episode a business psychologist, a start up guru, and two entrepreneurs reveal how to be more resilient .

Guest Bios:

Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/

Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/

Sam White is the founder of Freedom Services Group & Stella Insurance https://www.linkedin.com/in/sam-white-093b9b22/

Chris Brycki is the founder & CEO of online share investing platform Stockspot.com.au https://www.linkedin.com/in/brycki/

What to listen out for:

3.07 Jim Dyson's story of resilience, he failed 5,127 times

10.15 Psychologist deconstructs resilience from a clinical perspective

12.20 'Energy management' technique for improving resilience

14.16 What the most resilient start up founders have in common

23.27 British bulldogs game - personal story of perseverance

25.53 Entrepreneurs often seem to have a 'hole' they're trying to fill

27.44 Is there a correlation between trauma in childhood, and higher resilience later in life as an adult

32.53 Nature vs nurture segment, with Chris Brycki

34.04 Things you can do to improve resilience from a clinical perspective

37.18 The importance of movement & exercise in the resilience of entrepreneurs & business leaders

38.25 The importance of food & 'gut health' for resilience

44.11 Recurring segment NERD UNDER PRESSURE

Resources & links:

  1. Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>ef507091-2056-49eb-b92f-62177c77ba6bTue, 28 Sep 2021 01:00:00 +110046:30falsefull3263263Season 3: 'Mindset of the disruptive entrepreneur', Episode 1 Resilience is a key personality trait of any entrepreneur who gets to the top, but especially those who are disrupting markets. In this episode a business psychologist, a start up guru, and two entrepreneurs reveal how to be more resilient . Guest Bios: Stephanie Thompson is business psychologist and the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/ Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/ Sam White is the founder of Freedom Services Group and Stella Insurance https://www.linkedin.com/in/sam-white-093b9b22/ Chris Brycki is the founder and CEO of online share investing platform Stockspot.com.au https://www.linkedin.com/in/brycki/ What to listen out for: 3.07 Jim Dyson's story of resilience, he failed 5,127 times 10.15 Psychologist deconstructs resilience from a clinical perspective 12.20 'Energy management' technique for improving resilience 14.16 What the most resilient start up founders have in common 23.27 British bulldogs game - personal story of perseverance 25.53 Entrepreneurs often seem to have a 'hole' they're trying to fill 27.44 Is there a correlation between trauma in childhood, and higher resilience later in life as an adult 32.53 Nature vs nurture segment, with Chris Brycki 34.04 Things you can do to improve resilience from a clinical perspective 37.18 The importance of movement and exercise in the resilience of entrepreneurs and business leaders 38.25 The importance of food and 'gut health' for resilience 44.11 Recurring segment NERD UNDER PRESSURE Resources and links: Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/ ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz MediaSeason 3 Trailer: “Mindset of the disruptive entrepreneur”Season 3 Trailer: "Mindset of the disruptive entrepreneur"We live in an age where the most iconic global brands are

run by disruptive entrepreneurs.

Companies such as Uber, Tesla, Facebook, Amazon, and others

like them are hard-wired to move fast and break things.

They re-write the established rules to crush powerful,

incumbent players, dominate industries and create entirely new markets.

Famous founders such as of Elon Musk, Jeff Bezos, and Mark

Zuckerberg have amassed BILLION dollar fortunes and generated untold wealth for

shareholders.

But cultural influence is perhaps their defining legacy.

They’ve provided the template & the inspiration for thousands of start up

entrepreneurs to disrupt markets everywhere.

These founders are the new apex predators of the commercial

world.

But what makes them tick? Are disruptive entrepreneurs born

that way, or can anyone adopt their mindset to achieve the pinnacle of success?

I’m Darren Moffatt, host of the Nerds of Business podcast.

In season 3 I’m joined by business psychologist Stephanie Thompson and top

entrepreneurs from the U.K, the U.S and Australia in a quest for answers.  

We’ll discover the key psychological traits that power these

elite founders to the top, and we’ll hear incredible real stories that shed

light on why – and how – they‘re winning in local and global markets.

So Join us as we unlock the secrets to the mindset of the

disruptive entrepreneur. Coming soon on Nerds of Business.



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>We live in an age where the most iconic global brands are

run by disruptive entrepreneurs.

Companies such as Uber, Tesla, Facebook, Amazon, and others

like them are hard-wired to move fast and break things.

They re-write the established rules to crush powerful,

incumbent players, dominate industries and create entirely new markets.

Famous founders such as of Elon Musk, Jeff Bezos, and Mark

Zuckerberg have amassed BILLION dollar fortunes and generated untold wealth for

shareholders.

But cultural influence is perhaps their defining legacy.

They’ve provided the template & the inspiration for thousands of start up

entrepreneurs to disrupt markets everywhere.

These founders are the new apex predators of the commercial

world.

But what makes them tick? Are disruptive entrepreneurs born

that way, or can anyone adopt their mindset to achieve the pinnacle of success?

I’m Darren Moffatt, host of the Nerds of Business podcast.

In season 3 I’m joined by business psychologist Stephanie Thompson and top

entrepreneurs from the U.K, the U.S and Australia in a quest for answers.  

We’ll discover the key psychological traits that power these

elite founders to the top, and we’ll hear incredible real stories that shed

light on why – and how – they‘re winning in local and global markets.

So Join us as we unlock the secrets to the mindset of the

disruptive entrepreneur. Coming soon on Nerds of Business.



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>4d7d855e-b1d9-475f-83ff-bb6fad44b1f6Tue, 31 Aug 2021 01:00:00 +110002:42falsetrailer3253253Webbuzz MediaUNCUT: Elite Australian business coach Kerwin Rae – part 2UNCUT: Elite Australian business coach Kerwin Rae – part 2BONUS: special 'uncut' episode.

Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the second of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) 

What to listen for:

3:05 One killer tip to business owners to change their own story

6:53 Which Kerwin Rae does the world need the most now and why

9:05 What Kerwin does when he works with a business

10:19 The thing Kerwin notices most about Entrepreneurs he comes across.

12:43 The three most important things Kerwin has learnt about building his brand.

19:25 What is Kerwin Rae’s superpower?

26:02 Kerwins Mental habit to channel his creativity.

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>BONUS: special 'uncut' episode.

Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the second of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) 

What to listen for:

3:05 One killer tip to business owners to change their own story

6:53 Which Kerwin Rae does the world need the most now and why

9:05 What Kerwin does when he works with a business

10:19 The thing Kerwin notices most about Entrepreneurs he comes across.

12:43 The three most important things Kerwin has learnt about building his brand.

19:25 What is Kerwin Rae’s superpower?

26:02 Kerwins Mental habit to channel his creativity.

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>534be82d-790b-4a28-802f-4ed6743baa0bThu, 19 Aug 2021 01:00:00 +110026:52falsebonus2242242BONUS: special 'uncut' episode. Kerwin Rae is an entrepreneur, leading business coach and motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the second of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt. Guest Bios: Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder and CEO of Business Mastery International (https://www.kerwinrae.com) What to listen for: ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz MediaUNCUT: Elite Australian business coach Kerwin Rae – part 1UNCUT: Elite Australian business coach Kerwin Rae - part 1BONUS: special 'uncut' episode.

Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the first of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) 

What to listen for:

3.00 How does someone become a 'motivational speaker'?

5.06 What it's like being ADHD and dyslexic, and why Kerwin gravitated to entrepreneurship

6.40 Reflecting on a beach with his cat lead to finding the path forward

8.20 Is failure necessary? In life, and in business.

14.56 'I'm a failure freak' - I love to fail

16.20 How watching 1,000's of skydiving fail videos help Kerwin overcome fear of skydiving

19.08 The single biggest mistake Kerwin sees business owners making

21.14 1.6% of business who start today will survive for 10 years

27.54 What does 'high performance' look like in successful humans & entrepreneurs?

32.26 Humans are a trillion dollar piece of bio-tech

33.13 'The Greatest American Hero' TV show as metaphor for life & being human

Resources & links:

  1. The Greatest American Hero - TV Show https://en.wikipedia.org/wiki/The_Greatest_American_Hero#:~:text=The%20Greatest%20American%20Hero%20is,ran%20until%20February%202%2C%201983.

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>BONUS: special 'uncut' episode.

Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the first of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt.

Guest Bios:

Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) 

What to listen for:

3.00 How does someone become a 'motivational speaker'?

5.06 What it's like being ADHD and dyslexic, and why Kerwin gravitated to entrepreneurship

6.40 Reflecting on a beach with his cat lead to finding the path forward

8.20 Is failure necessary? In life, and in business.

14.56 'I'm a failure freak' - I love to fail

16.20 How watching 1,000's of skydiving fail videos help Kerwin overcome fear of skydiving

19.08 The single biggest mistake Kerwin sees business owners making

21.14 1.6% of business who start today will survive for 10 years

27.54 What does 'high performance' look like in successful humans & entrepreneurs?

32.26 Humans are a trillion dollar piece of bio-tech

33.13 'The Greatest American Hero' TV show as metaphor for life & being human

Resources & links:

  1. The Greatest American Hero - TV Show https://en.wikipedia.org/wiki/The_Greatest_American_Hero#:~:text=The%20Greatest%20American%20Hero%20is,ran%20until%20February%202%2C%201983.

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>e9473a21-40e4-4cd4-b27e-05f7ed96d310Thu, 17 Jun 2021 01:00:00 +110034:46truebonus2232232Webbuzz Media#22. Launch marketing: how to promote your new product or service to market for the first time#22. Launch marketing: how to promote your new product or service to market for the first timeSeason 2: 'Product development', Episode 10

The 'go to market' phase is when sh*t gets real for new products. In This Episode two product experts and four top entrepreneurs reveal how it's done.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

What to listen out for:

2.22 Vegemite brand fail story

10.01 Don't put all your eggs in one basket

13.43 Launch small and test

23.35 The power of community in a successful product launch

25.40 Rolling out comms across all online channels such as socials, email

27.56 Using friends as first customers

31.28 The danger of focusing on big corporate customers for B2B

39.57 Using a pre-launch wait list to build anticipation & demand

45.22 RECURRING SEGMENT: Nerd under pressure

Resources & links:

  1. Vegemite brand fail https://www.bandt.com.au/marketing-failures-whats-name/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 2: 'Product development', Episode 10

The 'go to market' phase is when sh*t gets real for new products. In This Episode two product experts and four top entrepreneurs reveal how it's done.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

What to listen out for:

2.22 Vegemite brand fail story

10.01 Don't put all your eggs in one basket

13.43 Launch small and test

23.35 The power of community in a successful product launch

25.40 Rolling out comms across all online channels such as socials, email

27.56 Using friends as first customers

31.28 The danger of focusing on big corporate customers for B2B

39.57 Using a pre-launch wait list to build anticipation & demand

45.22 RECURRING SEGMENT: Nerd under pressure

Resources & links:

  1. Vegemite brand fail https://www.bandt.com.au/marketing-failures-whats-name/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>4f5dadf5-f95d-43a1-842e-dd87102c7022Fri, 21 May 2021 01:00:00 +110046:57falsefull2222222Season 2: 'Product development', Episode 10 The 'Go To Market' Phase Is When Sh*T Gets Real For New Products. In This Episode Two Product Experts And Four Top Entrepreneurs Reveal How It's Done. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero. What to listen out for: 2.22 Vegemite brand fail story 10.01 Don't put all your eggs in one basket 13.43 Launch small and test 23.35 The power of community in a successful product launch 25.40 Rolling out comms across all online channels such as socials, email 27.56 Using friends as first customers 31.28 The danger of focusing on big corporate customers for B2B 39.57 Using a pre-launch wait list to build anticipation and demand 45.22 RECURRING SEGMENT: Nerd under pressure Resources and links: Vegemite brand fail https://www.bandt.com.au/marketing-failures-whats-name/ ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#21. Seller beware! Navigating the pro’s & con’s of E-commerce & online distribution platforms#21. Seller beware! Navigating the pro's & con's of E-commerce & online distribution platformsSeason 2: 'Product development', Episode 9

Selling via Online Platforms & Distribution Partnerships Can Be a Powerful way To Extend the Reach of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done.

Guest Bios:

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

What to listen out for:

2.48 The story of Unlcked vs Google

11.13 How to use influencer marketing & celebrities

12.01 The importance of authenticity in brand marketing

13.44 How to scale content marketing

23.36 Upbank & the Afterpay partnership

27.34 Why Sleephones use Shopify for eCommerce

32.19 What it's like to sell through Amazon marketplace

39.19 RECURRING SEGMENT: Nerd Superpower

Resources & links:

  1. 'No man is an island' The Devotions, by John Donne https://en.wikipedia.org/wiki/Devotions_upon_Emergent_Occasions
  2. The story of Unlcked vs Google https://www.smartcompany.com.au/startupsmart/news/unlockd-goes-administration-laying-blame-squarely-googles-anti-competitive-conduct/
  3. 'The Four' by Scott Galloway https://www.penguin.com.au/books/the-four-9780552173438

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 2: 'Product development', Episode 9

Selling via Online Platforms & Distribution Partnerships Can Be a Powerful way To Extend the Reach of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done.

Guest Bios:

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

What to listen out for:

2.48 The story of Unlcked vs Google

11.13 How to use influencer marketing & celebrities

12.01 The importance of authenticity in brand marketing

13.44 How to scale content marketing

23.36 Upbank & the Afterpay partnership

27.34 Why Sleephones use Shopify for eCommerce

32.19 What it's like to sell through Amazon marketplace

39.19 RECURRING SEGMENT: Nerd Superpower

Resources & links:

  1. 'No man is an island' The Devotions, by John Donne https://en.wikipedia.org/wiki/Devotions_upon_Emergent_Occasions
  2. The story of Unlcked vs Google https://www.smartcompany.com.au/startupsmart/news/unlockd-goes-administration-laying-blame-squarely-googles-anti-competitive-conduct/
  3. 'The Four' by Scott Galloway https://www.penguin.com.au/books/the-four-9780552173438

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>bb97b70d-b3fa-412c-ada0-089be2ed0a99Fri, 09 Apr 2021 01:00:00 +110042:16falsefull2212212Season 2: 'Product development', Episode 9 Selling Via Online Platforms and Distribution Partnerships Can Be A Powerful Way To Extend The Reach Of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done. Guest Bios: Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au What to listen out for: 2.48 The story of Unlcked vs Google 11.13 How to use influencer marketing and celebrities 12.01 The importance of authenticity in brand marketing 13.44 How to scale content marketing 23.36 Upbank and the Afterpay partnership 27.34 Why Sleephones use Shopify for eCommerce 32.19 What it's like to sell through Amazon marketplace 39.19 RECURRING SEGMENT: Nerd Superpower Resources and links: 'No man is an island' The Devotions, by John Donne https://en.wikipedia.org/wiki/Devotions_upon_Emergent_Occasions The story of Unlcked vs Google https://www.smartcompany.com.au/startupsmart/news/unlockd-goes-administration-laying-blame-squarely-googles-anti-competitive-conduct/ 'The Four' by Scott Galloway https://www.penguin.com.au/books/the-four-9780552173438 ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#20. Raising capital for startups: how, when – & what venture capitalists look for in a product#20. Raising capital for startups: how, when - & what venture capitalists look for in a productSeason 2: 'Product development', Episode 8

Raising capital Is often a key step in the product development cycle of startups. If you need to raise capital, how do you get investors excited enough to Invest in your company? In this episode a venture capitalist, entrepreneur, & product experts reveal how it's done.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

What to listen out for:

02:01 How Peloton became one of the most extraordinary growth stories of the decade

10: 40 What are the different stages of raising capital?

11:40 How VCs screen and filter the tons of proposals they receive

19:59 Common mistakes to avoid when raising capital and the opportunities that a lot of founders seem to miss

24:14 Why startup founders should be very clear on their value proposition

29:34 The key metrics VCs are looking for in early-stage companies

31:39 What's the 10X rule? 

39:23 Why traction is super important in startups? 

43:02 Should you raise capital during a global pandemic?

46:57 Buy Now Pay Later Digital Marketing offer from our sponsor 

51:40 NERD UNDER PRESSURE - regular segment with Emlyn Scott

Resources & links:

  1. Peloton, Masters of Scale https://mastersofscale.com/john-foley/
  2. Peloton story https://www.businessinsider.in/Peloton-is-valued-at-more-than-4-billion-but-CEO-and-cofounder-John-Foley-says-investors-turned-his-pitches-down-for-4-years-These-are-the-reasons-why-he-thinks-they-were-rejected-so-many-times-/articleshow/70897413.cms

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 2: 'Product development', Episode 8

Raising capital Is often a key step in the product development cycle of startups. If you need to raise capital, how do you get investors excited enough to Invest in your company? In this episode a venture capitalist, entrepreneur, & product experts reveal how it's done.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

What to listen out for:

02:01 How Peloton became one of the most extraordinary growth stories of the decade

10: 40 What are the different stages of raising capital?

11:40 How VCs screen and filter the tons of proposals they receive

19:59 Common mistakes to avoid when raising capital and the opportunities that a lot of founders seem to miss

24:14 Why startup founders should be very clear on their value proposition

29:34 The key metrics VCs are looking for in early-stage companies

31:39 What's the 10X rule? 

39:23 Why traction is super important in startups? 

43:02 Should you raise capital during a global pandemic?

46:57 Buy Now Pay Later Digital Marketing offer from our sponsor 

51:40 NERD UNDER PRESSURE - regular segment with Emlyn Scott

Resources & links:

  1. Peloton, Masters of Scale https://mastersofscale.com/john-foley/
  2. Peloton story https://www.businessinsider.in/Peloton-is-valued-at-more-than-4-billion-but-CEO-and-cofounder-John-Foley-says-investors-turned-his-pitches-down-for-4-years-These-are-the-reasons-why-he-thinks-they-were-rejected-so-many-times-/articleshow/70897413.cms

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>5c0d9b6a-816f-40ad-9fb7-10c3cf1a51bfThu, 18 Mar 2021 01:00:00 +110055:03falsefull2202202Season 2: 'Product development', Episode 8 Raising Capital Is Often A Key Step In The Product Development Cycle Of Startups. If You Need To Raise Capital, How Do You Get Investors Excited Enough To Invest In Your Company? In This Episode A Venture Capitalist, Entrepreneur, and Product Experts Reveal How It's Done. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/) Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber. What to listen out for: 02:01 How Peloton became one of the most extraordinary growth stories of the decade 10: 40 What are the different stages of raising capital? 11:40 How VCs screen and filter the tons of proposals they receive 19:59 Common mistakes to avoid when raising capital and the opportunities that a lot of founders seem to miss 24:14 Why startup founders should be very clear on their value proposition 29:34 The key metrics VCs are looking for in early-stage companies 31:39 What's the 10X rule? 39:23 Why traction is super important in startups? 43:02 Should you raise capital during a global pandemic? 46:57 Buy Now Pay Later Digital Marketing offer from our sponsor 51:40 NERD UNDER PRESSURE - regular segment with Emlyn Scott Resources and links: Peloton, Masters of Scale https://mastersofscale.com/john-foley/ Peloton story https://www.businessinsider.in/Peloton-is-valued-at-more-than-4-billion-but-CEO-and-cofounder-John-Foley-says-investors-turned-his-pitches-down-for-4-years-These-are-the-reasons-why-he-thinks-they-were-rejected-so-many-times-/articleshow/70897413.cms ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#19. We need to talk about ‘Business Models’: choosing the right pricing & distribution for your product#19. We need to talk about 'Business Models': choosing the right pricing & distribution for your productSeason 2: 'Product development', Episode 7

Pricing & Business Model Is A Key Step in The Development Cycle of Any Product. If You've Developed A Great Product Or Service, How Do You Structure your Business model to become the market Leader? In This Episode Product Experts & Leading Entrepreneurs Reveal How It's Done.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

What to listen out for:

02:15 How Ikea became a global brand by changing its business model from pre-assembled furniture to flat pack

08:34 Ross Gales from Pollen reveals key concepts that entrepreneurs should understand for designing business models

13:25 Learn the Pirate Methodology of measuring business success

17:01 Carrie Peters from Ustwo talks about the importance of pricing and business model to the end product design

18:35 How Mina Radhakrishnan of :Different is revolutionising the conventional business model of property management

23:55 Why SAAS is often favoured by VCs? 

30:12 Why JS Health is using the subscription model to market and distribute their vitamin products?

34:10 Buy Now Pay Later Digital Marketing offer from our sponsor 

37:51 NERD UNDER PRESSURE - regular segment with Ben Thompson

Resources & links:

  1. Ikea story https://www.fastcompany.com/3057837/the-man-behind-ikeas-world-conquering-flat-pack-design
  2. Ikea current size https://en.wikipedia.org/wiki/IKEA

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 2: 'Product development', Episode 7

Pricing & Business Model Is A Key Step in The Development Cycle of Any Product. If You've Developed A Great Product Or Service, How Do You Structure your Business model to become the market Leader? In This Episode Product Experts & Leading Entrepreneurs Reveal How It's Done.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

What to listen out for:

02:15 How Ikea became a global brand by changing its business model from pre-assembled furniture to flat pack

08:34 Ross Gales from Pollen reveals key concepts that entrepreneurs should understand for designing business models

13:25 Learn the Pirate Methodology of measuring business success

17:01 Carrie Peters from Ustwo talks about the importance of pricing and business model to the end product design

18:35 How Mina Radhakrishnan of :Different is revolutionising the conventional business model of property management

23:55 Why SAAS is often favoured by VCs? 

30:12 Why JS Health is using the subscription model to market and distribute their vitamin products?

34:10 Buy Now Pay Later Digital Marketing offer from our sponsor 

37:51 NERD UNDER PRESSURE - regular segment with Ben Thompson

Resources & links:

  1. Ikea story https://www.fastcompany.com/3057837/the-man-behind-ikeas-world-conquering-flat-pack-design
  2. Ikea current size https://en.wikipedia.org/wiki/IKEA

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>1fa70529-9b66-44c7-8c6d-3402d26d3a6cThu, 25 Feb 2021 01:00:00 +110040:55falsefull2192192Season 2: 'Product development', Episode 7 Pricing and Business Model Is A Key Step In The Development Cycle Of Any Product. If You've Developed A Great Product Or Service, How Do You Structure Your Business Model To Become The Market Leader? In This Episode Product Experts and Leading Entrepreneurs Reveal How It's Done. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/) Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber. What to listen out for: 02:15 How Ikea became a global brand by changing its business model from pre-assembled furniture to flat pack 08:34 Ross Gales from Pollen reveals key concepts that entrepreneurs should understand for designing business models 13:25 Learn the Pirate Methodology of measuring business success 17:01 Carrie Peters from Ustwo talks about the importance of pricing and business model to the end product design 18:35 How Mina Radhakrishnan of :Different is revolutionising the conventional business model of property management 23:55 Why SAAS is often favoured by VCs? 30:12 Why JS Health is using the subscription model to market and distribute their vitamin products? 34:10 Buy Now Pay Later Digital Marketing offer from our sponsor 37:51 NERD UNDER PRESSURE - regular segment with Ben Thompson Resources and links: Ikea story https://www.fastcompany.com/3057837/the-man-behind-ikeas-world-conquering-flat-pack-design Ikea current size https://en.wikipedia.org/wiki/IKEA ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#18. Sourcing & manufacturing: how to build out (or improve) a supply chain for your business or start up#18. Sourcing & manufacturing: how to build out (or improve) a supply chain for your business or start upSeason 2: 'Product development', Episode 6

A supply chain is a crucial component of any business. If you've developed a great product or service, how do you create a winning supply chain to bring it to market? In this episode Product Experts & Leading Entrepreneurs Reveal How it's done.

Guest Bios:

Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

What to listen out for:

02:01 What happens when supply chain breaks down? Hershey’s Halloween Meltdown

10:30 Carrie Peters: Why it is important to bring your manufacturers early in the ideation stage?

14:04 How Speakeasy Group makes the supply chain sourcing more collaborative

22:47 “Customers go once for the novelty, they return for quality.”

29:15 Why Dr. Wei Shin Lai of SleepPhones talk to their manufacturers weekly 

34:18 Tech startups should make the right decisions early on - Ross Gales

39:36 Entrepreneurs should carefully choose where they want to put their time and effort 

40:42 Buy Now Pay Later Digital Marketing offer from our sponsor 

44:43 NERD UNDER PRESSURE - regular segment 

Resources & links:

  1. Herhsey's supply chain fail https://www.cio.com/article/2440386/supply-chain---hershey-s-bittersweet-lesson.html

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 2: 'Product development', Episode 6

A supply chain is a crucial component of any business. If you've developed a great product or service, how do you create a winning supply chain to bring it to market? In this episode Product Experts & Leading Entrepreneurs Reveal How it's done.

Guest Bios:

Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

What to listen out for:

02:01 What happens when supply chain breaks down? Hershey’s Halloween Meltdown

10:30 Carrie Peters: Why it is important to bring your manufacturers early in the ideation stage?

14:04 How Speakeasy Group makes the supply chain sourcing more collaborative

22:47 “Customers go once for the novelty, they return for quality.”

29:15 Why Dr. Wei Shin Lai of SleepPhones talk to their manufacturers weekly 

34:18 Tech startups should make the right decisions early on - Ross Gales

39:36 Entrepreneurs should carefully choose where they want to put their time and effort 

40:42 Buy Now Pay Later Digital Marketing offer from our sponsor 

44:43 NERD UNDER PRESSURE - regular segment 

Resources & links:

  1. Herhsey's supply chain fail https://www.cio.com/article/2440386/supply-chain---hershey-s-bittersweet-lesson.html

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>6a1a8e8f-343e-4acf-bb11-7458058bbe90Mon, 15 Feb 2021 01:00:00 +110048:05falsefull2182182Season 2: 'Product development', Episode 6 A Supply Chain Is A Crucial Component Of Any Business. If You've Developed A Great Product Or Service, How Do You Create A Winning Supply Chain To Bring It To Market? In This Episode Product Experts and Leading Entrepreneurs Reveal How It's Done. Guest Bios: Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder and CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/) Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) What to listen out for: 02:01 What happens when supply chain breaks down? Hershey’s Halloween Meltdown 10:30 Carrie Peters: Why it is important to bring your manufacturers early in the ideation stage? 14:04 How Speakeasy Group makes the supply chain sourcing more collaborative 22:47 “Customers go once for the novelty, they return for quality.” 29:15 Why Dr. Wei Shin Lai of SleepPhones talk to their manufacturers weekly 34:18 Tech startups should make the right decisions early on - Ross Gales 39:36 Entrepreneurs should carefully choose where they want to put their time and effort 40:42 Buy Now Pay Later Digital Marketing offer from our sponsor 44:43 NERD UNDER PRESSURE - regular segment Resources and links: Herhsey's supply chain fail https://www.cio.com/article/2440386/supply-chain---hershey-s-bittersweet-lesson.html ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#17. The I.P Conundrum: when – or even if – to protect your business with patents & trademarks#17. The I.P Conundrum: when - or even if - to protect your business with patents & trademarksSeason 2: 'Product development', Episode 5

'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs & Legal Experts Debate When Companies Should Use Intellectual Patents & Trademarks.

Guest Bios:

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney & founder of Baxter IP

Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)

What to listen out for:

01:04 Why entrepreneurs usually fail to consider IP?

02:33 Patent war between Facebook and Blackberry

09:54 What is a patent attorney? 

15:58 Contrarian viewpoint: Why Ben Thompson believes there’s no need to protect your IP?

18:51 No, Carrie Peters will not ‘steal your baby’

21:54 IP can be a dealbreaker for VCs 

27:50 Australia is saying goodbye to innovation patent

33:51 How early patent filing and strong branding protected SleepPhones

43:57 How much would it cost you to file a patent in Australia? 

47:16 Buy Now Pay Later Digital Marketing offer from our sponsor 

44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter 

Resources & links:

  1. Facebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/
  2. Peter Thiel book https://en.wikipedia.org/wiki/Zero_to_One

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 2: 'Product development', Episode 5

'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs & Legal Experts Debate When Companies Should Use Intellectual Patents & Trademarks.

Guest Bios:

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney & founder of Baxter IP

Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Emlyn Scott (https://www.linkedin.com/in/emlynscott/) & venture capitalist & is the founder of CP Ventures (https://cp.ventures/)

What to listen out for:

01:04 Why entrepreneurs usually fail to consider IP?

02:33 Patent war between Facebook and Blackberry

09:54 What is a patent attorney? 

15:58 Contrarian viewpoint: Why Ben Thompson believes there’s no need to protect your IP?

18:51 No, Carrie Peters will not ‘steal your baby’

21:54 IP can be a dealbreaker for VCs 

27:50 Australia is saying goodbye to innovation patent

33:51 How early patent filing and strong branding protected SleepPhones

43:57 How much would it cost you to file a patent in Australia? 

47:16 Buy Now Pay Later Digital Marketing offer from our sponsor 

44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter 

Resources & links:

  1. Facebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/
  2. Peter Thiel book https://en.wikipedia.org/wiki/Zero_to_One

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>b9f280a5-3763-487c-92e0-aee940129b94Fri, 29 Jan 2021 01:00:00 +110055:40falsefull2172172Season 2: 'Product development', Episode 5 'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs and Legal Experts Debate When Companies Should Use Intellectual Patents and Trademarks. Guest Bios: Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney and founder of Baxter IP Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero. Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Emlyn Scott (https://www.linkedin.com/in/emlynscott/) and venture capitalist and is the founder of CP Ventures (https://cp.ventures/) What to listen out for: 01:04 Why entrepreneurs usually fail to consider IP? 02:33 Patent war between Facebook and Blackberry 09:54 What is a patent attorney? 15:58 Contrarian viewpoint: Why Ben Thompson believes there’s no need to protect your IP? 18:51 No, Carrie Peters will not ‘steal your baby’ 21:54 IP can be a dealbreaker for VCs 27:50 Australia is saying goodbye to innovation patent 33:51 How early patent filing and strong branding protected SleepPhones 43:57 How much would it cost you to file a patent in Australia? 47:16 Buy Now Pay Later Digital Marketing offer from our sponsor 44:45 NERD UNDER PRESSURE - regular segment with Chris Baxter Resources and links: Facebook vs Blackberry I.P case https://www.itproportal.com/features/blackberry-vs-facebook-a-david-vs-goliath-conundrum/ Peter Thiel book https://en.wikipedia.org/wiki/Zero_to_One ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#16. Prototyping is fun! How to bring your product (or service) to life for testing and production#16. Prototyping is fun! How to bring your product (or service) to life for testing and productionSeason 2: 'Product development', Episode 4

'Prototyping' Is A Key Step In The Product Or Service Development Cycle. In This Episode Design Experts & Leading Entrepreneurs Reveal How To Use Prototyping To Get Your Product Or Service Ready For Production.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

What to listen out for:

01:06 What is prototyping and why it is so common? 

02:51 The story of James Dyson 

12:16 Why should you watch your customers use your product or service

15:53 Current insights on 3D printing

18:04 How long will it take to prototype

22:17 The no.1 mistake people do in prototyping

28:18 The importance of codifying your prototyping process

29:17 Meet an entrepreneur who achieved 21,540% growth rate 

35:34 Why a problem-centric nutritional product is changing the game in Australia 

41:07 Buy Now Pay Later Digital Marketing offer from our sponsor 

44:45 NERD UNDER PRESSURE - regular segment with Dr. Wei Shin Lai and Jason Wolf

Resources & links:

  1. Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 2: 'Product development', Episode 4

'Prototyping' Is A Key Step In The Product Or Service Development Cycle. In This Episode Design Experts & Leading Entrepreneurs Reveal How To Use Prototyping To Get Your Product Or Service Ready For Production.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)

What to listen out for:

01:06 What is prototyping and why it is so common? 

02:51 The story of James Dyson 

12:16 Why should you watch your customers use your product or service

15:53 Current insights on 3D printing

18:04 How long will it take to prototype

22:17 The no.1 mistake people do in prototyping

28:18 The importance of codifying your prototyping process

29:17 Meet an entrepreneur who achieved 21,540% growth rate 

35:34 Why a problem-centric nutritional product is changing the game in Australia 

41:07 Buy Now Pay Later Digital Marketing offer from our sponsor 

44:45 NERD UNDER PRESSURE - regular segment with Dr. Wei Shin Lai and Jason Wolf

Resources & links:

  1. Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>ff3f3f28-42f5-4e2c-8826-972e425054f1Thu, 14 Jan 2021 01:00:00 +110047:22falsefull2162162Season 2: 'Product development', Episode 4 'Prototyping' Is A Key Step In The Product Or Service Development Cycle. In This Episode Design Experts and Leading Entrepreneurs Reveal How To Use Prototyping To Get Your Product Or Service Ready For Production. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/) What to listen out for: 01:06 What is prototyping and why it is so common? 02:51 The story of James Dyson 12:16 Why should you watch your customers use your product or service 15:53 Current insights on 3D printing 18:04 How long will it take to prototype 22:17 The no.1 mistake people do in prototyping 28:18 The importance of codifying your prototyping process 29:17 Meet an entrepreneur who achieved 21,540% growth rate 35:34 Why a problem-centric nutritional product is changing the game in Australia 41:07 Buy Now Pay Later Digital Marketing offer from our sponsor 44:45 NERD UNDER PRESSURE - regular segment with Dr. Wei Shin Lai and Jason Wolf Resources and links: Dyson vacuum cleaner protoyping story https://www.wired.com/2012/11/mf-james-dyson/ ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#15. Product planning: how to develop your ‘idea’ into a real thing people will actually buy#15. Product planning: how to develop your 'idea' into a real thing people will actually buySeason 2: 'Product development', Episode 3

'Product planning' is a key step in the product or service development cycle. In this episode design experts & leading entrepreneurs reveal how to take your raw idea into an actual thing people will buy.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

What to listen out for:

1.52 Google Glass story

8.56 Venn diagram of 3 x core product strategy concepts

9.34 'Externalities' defined & explained

11.39 'Differentiating & diffusing' - key step in product planning

14.21 How long it takes to do product planning properly

16.08 THE NERD-O-METER recurring segment

19.44 'Empathy mapping' - a key step in the product planning phase

25.59 How & why the agile framework was developed

32.20 Psychometrics vs demographics in product design

39.02 What is 'wireframing'?

41.43 The importance of first principles in product development

47.10 Closed beta testing vs open beta testing

53.15 NERD UNDER PRESSURE - recurring segment

Resources & links:

  1. Google Glass story https://en.wikipedia.org/wiki/Google_Glass
  2. Don't go chasing 'waterfalls' https://www.youtube.com/watch?v=8WEtxJ4-sh4
  3. Agile product development https://en.wikipedia.org/wiki/Agile_software_development

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 2: 'Product development', Episode 3

'Product planning' is a key step in the product or service development cycle. In this episode design experts & leading entrepreneurs reveal how to take your raw idea into an actual thing people will buy.

Guest Bios:

Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au

Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero.

What to listen out for:

1.52 Google Glass story

8.56 Venn diagram of 3 x core product strategy concepts

9.34 'Externalities' defined & explained

11.39 'Differentiating & diffusing' - key step in product planning

14.21 How long it takes to do product planning properly

16.08 THE NERD-O-METER recurring segment

19.44 'Empathy mapping' - a key step in the product planning phase

25.59 How & why the agile framework was developed

32.20 Psychometrics vs demographics in product design

39.02 What is 'wireframing'?

41.43 The importance of first principles in product development

47.10 Closed beta testing vs open beta testing

53.15 NERD UNDER PRESSURE - recurring segment

Resources & links:

  1. Google Glass story https://en.wikipedia.org/wiki/Google_Glass
  2. Don't go chasing 'waterfalls' https://www.youtube.com/watch?v=8WEtxJ4-sh4
  3. Agile product development https://en.wikipedia.org/wiki/Agile_software_development

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>bccf3ee0-dcb0-4200-8ea4-6805b0fd2807Thu, 17 Dec 2020 01:00:00 +110055:35falsefull2152152Season 2: 'Product development', Episode 3 'Product Planning' Is A Key Step In The Product Or Service Development Cycle. In This Episode Design Experts and Leading Entrepreneurs Reveal How To Take Your Raw Idea Into An Actual Thing People Will Buy. Guest Bios: Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Anson Parker (https://www.linkedin.com/in/ansonparker/) is Head of Product at digital bank Up.com.au Ben Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform Employment Hero. What to listen out for: 1.52 Google Glass story 8.56 Venn diagram of 3 x core product strategy concepts 9.34 'Externalities' defined and explained 11.39 'Differentiating and diffusing' - key step in product planning 14.21 How long it takes to do product planning properly 16.08 THE NERD-O-METER recurring segment 19.44 'Empathy mapping' - a key step in the product planning phase 25.59 How and why the agile framework was developed 32.20 Psychometrics vs demographics in product design 39.02 What is 'wireframing'? 41.43 The importance of first principles in product development 47.10 Closed beta testing vs open beta testing 53.15 NERD UNDER PRESSURE - recurring segment Resources and links: Google Glass story https://en.wikipedia.org/wiki/Google_Glass Don't go chasing 'waterfalls' https://www.youtube.com/watch?v=8WEtxJ4-sh4 Agile product development https://en.wikipedia.org/wiki/Agile_software_development ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#14. How to validate your product idea, & avoid creating a ‘money pit’ that destroys your life!How to validate your product idea, & avoid creating a 'money pit' that destroys your life!Season 2: 'Product development', Episode 2

A good business idea or new product/Service is just the start. In this episode Product Design experts & leading entrepreneurs reveal how to validate your idea - & avoid problems.

Guest Bios:

Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

What to listen out for:

1.55 The story of the E.T video game product fail

10.45 Definition of product validation

13.01 The three lenses of validation: usability, desirability, feasibility

16.42 Minimum marketable product (MMP) vs Minimum viable product (MVP)

19.12 The principle of 'inclusive design'

22.37 How to validate a product idea just using Facebook ads

25.59 The 'f*ck yeah' approach to product validation

30.32 FEATURE STORY: Sleepphones product validation & ideation

42.52 NERD UNDER PRESSURE - regular segment with Mina Radhakrishnan

Resources & links:

  1. E.T video game story https://www.npr.org/2017/05/31/530235165/total-failure-the-worlds-worst-video-game
  2. https://en.wikipedia.org/wiki/E.T._the_Extra-Terrestrial_(video_game)
  3. Minimum viable product (MVP) https://en.wikipedia.org/wiki/Minimum_viable_product
  4. The Lean Start Up book http://theleanstartup.com/principles

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 2: 'Product development', Episode 2

A good business idea or new product/Service is just the start. In this episode Product Design experts & leading entrepreneurs reveal how to validate your idea - & avoid problems.

Guest Bios:

Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)

Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)& Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).

What to listen out for:

1.55 The story of the E.T video game product fail

10.45 Definition of product validation

13.01 The three lenses of validation: usability, desirability, feasibility

16.42 Minimum marketable product (MMP) vs Minimum viable product (MVP)

19.12 The principle of 'inclusive design'

22.37 How to validate a product idea just using Facebook ads

25.59 The 'f*ck yeah' approach to product validation

30.32 FEATURE STORY: Sleepphones product validation & ideation

42.52 NERD UNDER PRESSURE - regular segment with Mina Radhakrishnan

Resources & links:

  1. E.T video game story https://www.npr.org/2017/05/31/530235165/total-failure-the-worlds-worst-video-game
  2. https://en.wikipedia.org/wiki/E.T._the_Extra-Terrestrial_(video_game)
  3. Minimum viable product (MVP) https://en.wikipedia.org/wiki/Minimum_viable_product
  4. The Lean Start Up book http://theleanstartup.com/principles

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>e368c5ce-15c5-4640-b2b2-341d6d4f21f1Wed, 02 Dec 2020 01:00:00 +110044:45falsefull2142142Season 2: 'Product development', Episode 2 A good business idea or new product/service is just the start. In this episode Product Design experts and leading entrepreneurs reveal how to validate your idea - and avoid problems. Guest Bios: Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber. Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder and CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/) Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/). What to listen out for: 1.55 The story of the E.T video game product fail 10.45 Definition of product validation 13.01 The three lenses of validation: usability, desirability, feasibility 16.42 Minimum marketable product (MMP) vs Minimum viable product (MVP) 19.12 The principle of 'inclusive design' 22.37 How to validate a product idea just using Facebook ads 25.59 The 'f*ck yeah' approach to product validation 30.32 FEATURE STORY: Sleepphones product validation and ideation 42.52 NERD UNDER PRESSURE - regular segment with Mina Radhakrishnan Resources and links: 1. E.T video game story https://www.npr.org/2017/05/31/530235165/total-failure-the-worlds-worst-video-game 2. https://en.wikipedia.org/wiki/E.T._the_Extra-Terrestrial_(video_game) 3. Minimum viable product (MVP) https://en.wikipedia.org/wiki/Minimum_viable_product 4. The Lean Start Up book http://theleanstartup.com/principles ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#13. Product ideation: how to ‘think’ your way to a BILLION dollar business idea#13. Product ideation: how to 'think' your way to a BILLION dollar business ideaSeason 2: 'Product development', Episode 1

All great products start out as an idea. In this episode product design experts and leading entrepreneurs reveal how the secrets to design thinking for success.

Guest Bios:

Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)

What to listen out for:

3.05 The story of Fender guitars and their hit product 'the Stratocaster'.

6.48 Henry Ford quote on product development

9.50 Jony Ive and the iPhone design

10.35 The 'Double diamond' framework

14.09 The 'Five W's' framework

18.05 'Customer value pyramid' - tool

18.45 'How might we statements' - tool

23.26 Why product design frameworks are so important

25.00 'Jobs to be done' framework

33.45 What it's like to work in product design at Uber

35.00 Building products vertically vs horizontally

39.50 The origin story of Viking whisky bar Mjolner

43.04 The role of creativity in product design

53.00 Create a product that is better than the person expected, that's when you're winning

57.54 NERD UNDER PRESSURE - regular segment

Resources & links:

  1. History of the Stratocaster https://www.fender.com/articles/gear/the-history-of-the-fender-stratocaster-the-1950s
  2. Thinking fast & slow - by Daniel Kahneman https://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.html
  3. Jobs to be done theory https://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-done
  4. Double diamond framework https://www.justinmind.com/blog/double-diamond-model-what-is-should-you-use/
  5. Customer value pyramid https://www.marketingjournal.org/the-elements-of-value-an-interview-with-jamie-cleghorn/#:~:text=The%20Value%20Pyramid%2C%20as%20they,more%20subjective%20value%20higher%20up.

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 2: 'Product development', Episode 1

All great products start out as an idea. In this episode product design experts and leading entrepreneurs reveal how the secrets to design thinking for success.

Guest Bios:

Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).

Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)

Mina Radhakrishnan is founder & CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google & Uber.

Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)

What to listen out for:

3.05 The story of Fender guitars and their hit product 'the Stratocaster'.

6.48 Henry Ford quote on product development

9.50 Jony Ive and the iPhone design

10.35 The 'Double diamond' framework

14.09 The 'Five W's' framework

18.05 'Customer value pyramid' - tool

18.45 'How might we statements' - tool

23.26 Why product design frameworks are so important

25.00 'Jobs to be done' framework

33.45 What it's like to work in product design at Uber

35.00 Building products vertically vs horizontally

39.50 The origin story of Viking whisky bar Mjolner

43.04 The role of creativity in product design

53.00 Create a product that is better than the person expected, that's when you're winning

57.54 NERD UNDER PRESSURE - regular segment

Resources & links:

  1. History of the Stratocaster https://www.fender.com/articles/gear/the-history-of-the-fender-stratocaster-the-1950s
  2. Thinking fast & slow - by Daniel Kahneman https://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.html
  3. Jobs to be done theory https://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-done
  4. Double diamond framework https://www.justinmind.com/blog/double-diamond-model-what-is-should-you-use/
  5. Customer value pyramid https://www.marketingjournal.org/the-elements-of-value-an-interview-with-jamie-cleghorn/#:~:text=The%20Value%20Pyramid%2C%20as%20they,more%20subjective%20value%20higher%20up.

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>f82ecafb-ce43-4859-b171-b596bd5f4f10Wed, 18 Nov 2020 01:00:00 +110001:01:26falsefull2132132Season 2: 'Product development', Episode 1 All Great Products Start Out As An Idea. In This Episode Product Design Experts And Leading Entrepreneurs Reveal How The Secrets To Design Thinking For Success. Guest Bios: Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design and Strategy at leading product design agency Pollen. (https://pollen.com.au). Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/) Mina Radhakrishnan is founder and CEO of 'proptech' platform Different.com.au (https://www.linkedin.com/in/minarad/) and has worked for Google and Uber. Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder and CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/) What to listen out for: 3.05 The story of Fender guitars and their hit product 'the Stratocaster'. 6.48 Henry Ford quote on product development 9.50 Jony Ive and the iPhone design 10.35 The 'Double diamond' framework 14.09 The 'Five W's' framework 18.05 'Customer value pyramid' - tool 18.45 'How might we statements' - tool 23.26 Why product design frameworks are so important 25.00 'Jobs to be done' framework 33.45 What it's like to work in product design at Uber 35.00 Building products vertically vs horizontally 39.50 The origin story of Viking whisky bar Mjolner 43.04 The role of creativity in product design 53.00 Create a product that is better than the person expected, that's when you're winning 57.54 NERD UNDER PRESSURE - regular segment Resources and links: History of the Stratocaster https://www.fender.com/articles/gear/the-history-of-the-fender-stratocaster-the-1950s Thinking fast and slow - by Daniel Kahneman https://www.nytimes.com/2011/11/27/books/review/thinking-fast-and-slow-by-daniel-kahneman-book-review.html Jobs to be done theory https://hbswk.hbs.edu/item/clay-christensen-the-theory-of-jobs-to-be-done Double diamond framework https://www.justinmind.com/blog/double-diamond-model-what-is-should-you-use/ Customer value pyramid https://www.marketingjournal.org/the-elements-of-value-an-interview-with-jamie-cleghorn/#:~:text=The%20Value%20Pyramid%2C%20as%20they,more%20subjective%20value%20higher%20up. ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz MediaUNCUT: The mindset secrets of top entrepreneurs – part 2UNCUT: The mindset secrets of top entrepreneurs - part 2BONUS: special 'uncut' episode.

'Entrepreneur Mindset' Is A Key Input Into The Success Of Any Business Or Start-Up. In Part 2 of the Mindset Special, Three More Top Entrepreneurs Share Their Secrets For Channeling The Creativity That Is At The Heart Of All Problem Solving.

Guest Bios:

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.

Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/) 

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>BONUS: special 'uncut' episode.

'Entrepreneur Mindset' Is A Key Input Into The Success Of Any Business Or Start-Up. In Part 2 of the Mindset Special, Three More Top Entrepreneurs Share Their Secrets For Channeling The Creativity That Is At The Heart Of All Problem Solving.

Guest Bios:

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.

Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/) 

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>cbbc9011-d830-4325-9685-5bc012e9ff7dThu, 05 Nov 2020 01:00:00 +110013:39falsebonus1121121BONUS: special 'uncut' episode. 'Entrepreneur Mindset' Is A Key Input Into The Success Of Any Business Or Start-Up. In Part 2 Of Mindset Special, Three More Top Entrepreneurs Share Their Secrets For Channeling The Creativity That Is At The Heart Of All Problem Solving. Guest Bios: Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder and CEO and image consultant, director at the Decode M (https://www.decode-m.com/) Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz MediaUNCUT: The ‘mindset secrets’ of top entrepreneurs revealed – part 1UNCUT: The 'mindset secrets' of top entrepreneurs revealed - part 1BONUS: special 'uncut' episode.

'Entrepreneur Mindset' is a key input into the success of any business or start-up. In this episode, three top entrepreneurs share their secrets for channeling the creativity that is at the heart of all problem solving.

Guest Bios:

Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR’s young rich list.

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>BONUS: special 'uncut' episode.

'Entrepreneur Mindset' is a key input into the success of any business or start-up. In this episode, three top entrepreneurs share their secrets for channeling the creativity that is at the heart of all problem solving.

Guest Bios:

Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR’s young rich list.

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>958aeeb8-dc58-4608-b789-32ea70aadec7Thu, 22 Oct 2020 01:00:00 +110016:55falsebonus1111111BONUS: special 'uncut' episode. 'Entrepreneur Mindset' Is A Key Input Into The Success Of Any Business Or Start-Up. In This Episode, Three Top Entrepreneurs Share Their Secrets For Channeling The Creativity That Is At The Heart Of All Problem Solving. Guest Bios: Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR’s young rich list. Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, and founder of Credit Fix Solutions (https://creditfixsolutions.com.au) Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/) Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#10. UNCUT: How to get & keep ‘momentum’ in your business w/ Mike Berland#10. UNCUT: How to get & keep 'momentum' in your business w/ Mike BerlandBONUS: special 'uncut' episode.

How to get & keep 'momentum' in your business: Interview with Mike Berland

Guest Bios:

Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/) 

What to listen for:

5.09       “I always knew that I wanted to be a King maker and not a King”.

9.03       Mike’s new book is called "Maximum momentum - how to get it and how to keep it".

13.19    The story of Crocs shoes as a winner in the pandemic

15.06    “True momentum requires continuous transformation”.

17.46    Momentum is agnostic to the size of your business

18.48    Data is important for small business because it helps theme understand the future

23.01    Practical ways small business can access useful data

25.06    Removed Facebook data/targeting capability will return

27.39    The risks of quantum computing and data

31.43    NERD UNDER PRESSURE – recurring segment ‘disrupt yourself’

32.45    The power of ‘polarisation’ for marketers

34.00    NERD SUPER POWER – recurring segment

43.21    2020 presidential election insights

 46.00   THE NERDOMETER – recurring segment

Resources & links:

  1. Rise of the Robots https://en.wikipedia.org/wiki/Rise_of_the_Robots_(book)
  2. The Singularity https://en.wikipedia.org/wiki/Technological_singularity#:~:text=The%20technological%20singularity%E2%80%94also%2C%20simply,unforeseeable%20changes%20to%20human%20civilization.

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>BONUS: special 'uncut' episode.

How to get & keep 'momentum' in your business: Interview with Mike Berland

Guest Bios:

Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/) 

What to listen for:

5.09       “I always knew that I wanted to be a King maker and not a King”.

9.03       Mike’s new book is called "Maximum momentum - how to get it and how to keep it".

13.19    The story of Crocs shoes as a winner in the pandemic

15.06    “True momentum requires continuous transformation”.

17.46    Momentum is agnostic to the size of your business

18.48    Data is important for small business because it helps theme understand the future

23.01    Practical ways small business can access useful data

25.06    Removed Facebook data/targeting capability will return

27.39    The risks of quantum computing and data

31.43    NERD UNDER PRESSURE – recurring segment ‘disrupt yourself’

32.45    The power of ‘polarisation’ for marketers

34.00    NERD SUPER POWER – recurring segment

43.21    2020 presidential election insights

 46.00   THE NERDOMETER – recurring segment

Resources & links:

  1. Rise of the Robots https://en.wikipedia.org/wiki/Rise_of_the_Robots_(book)
  2. The Singularity https://en.wikipedia.org/wiki/Technological_singularity#:~:text=The%20technological%20singularity%E2%80%94also%2C%20simply,unforeseeable%20changes%20to%20human%20civilization.

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>d02594fc-1b4c-4c05-a0f1-30d2f6097974Wed, 07 Oct 2020 01:00:00 +110049:14falsebonus1101101BONUS: special 'uncut' episode. How To Get and Keep 'Momentum' In Your Business: Interview With Mike Berland Guest Bios: Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder and CEO and image consultant, director at the Decode M (https://www.decode-m.com/) What to listen for: 5.09 “I always knew that I wanted to be a King maker and not a King”. 9.03 Mike’s new book is called "Maximum momentum - how to get it and how to keep it". 13.19 The story of Crocs shoes as a winner in the pandemic 15.06 “True momentum requires continuous transformation”. 17.46 Momentum is agnostic to the size of your business 18.48 Data is important for small business because it helps theme understand the future 23.01 Practical ways small business can access useful data 25.06 Removed Facebook data/targeting capability will return 27.39 The risks of quantum computing and data 31.43 NERD UNDER PRESSURE – recurring segment ‘disrupt yourself’ 32.45 The power of ‘polarisation’ for marketers 34.00 NERD SUPER POWER – recurring segment 43.21 2020 presidential election insights 46.00 THE NERDOMETER – recurring segment Resources and links: Rise of the Robots https://en.wikipedia.org/wiki/Rise_of_the_Robots_(book) The Singularity https://en.wikipedia.org/wiki/Technological_singularity#:~:text=The%20technological%20singularity%E2%80%94also%2C%20simply,unforeseeable%20changes%20to%20human%20civilization. ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#9. Uh-oh brand damage: what to do when your brand turns to sh*t#9. Uh-oh brand damage: what to do when your brand turns to sh*tSeason 1: 'The Branding Series' / Episode # 9

'Brand damage' Is A real risk for all business owners. Top reputation management experts Reveal how you can prepare for crisis, What to do to protect your brand, and Why It's So Important.

Guest Bios:

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) 

Sam Wilkinson (https://www.linkedin.com/in/samuelawilkinson/) is head of digital at Wilkinson Butler (https://www.wilkinsonbutler.com)

What to listen out for:

2.06 The UK 'KFC chicken crisis' brand damage case study

9.15 What is brand damage in every day language

11.36 How brand damage manifests online & hurts businesses

15.11 The causes of brand damage that all businesses should look at for

17.43 The danger of Google to brands as a permanent online record

20.42 Why having zero social media presence is a huge business risk to companies and business owners

21.48 Real-life examples of brand damage: AMP, NAB, Rio Tinto, Dreamworld

23.30 How the 'me too' movement has changed everything for brands

25.29 The positive example of QBE insurance as a brand damage case study

27.06 The importance of having a 'crisis management plan' in place

31.33 NERD SUPER POWER - recurring segment

34.05 The concept of reputational credit & why it' so important

36.18 How to deal with bad Google reviews for your business

41.16 The impact of brand damage on culture and the ability to attract good talent

46.34 NERD UNDER PRESSURE - recurring segment

Resources & links:

  1. UK KFC chicken crisis 2017 https://www.campaignlive.co.uk/article/kfc-fcking-clever-campaign/1498912
  2. Socrates and the question dialogue https://en.wikipedia.org/wiki/Socratic_questioning
  3. Glass Door is an employee review site of workplace culture https://www.glassdoor.com

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 1: 'The Branding Series' / Episode # 9

'Brand damage' Is A real risk for all business owners. Top reputation management experts Reveal how you can prepare for crisis, What to do to protect your brand, and Why It's So Important.

Guest Bios:

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) 

Sam Wilkinson (https://www.linkedin.com/in/samuelawilkinson/) is head of digital at Wilkinson Butler (https://www.wilkinsonbutler.com)

What to listen out for:

2.06 The UK 'KFC chicken crisis' brand damage case study

9.15 What is brand damage in every day language

11.36 How brand damage manifests online & hurts businesses

15.11 The causes of brand damage that all businesses should look at for

17.43 The danger of Google to brands as a permanent online record

20.42 Why having zero social media presence is a huge business risk to companies and business owners

21.48 Real-life examples of brand damage: AMP, NAB, Rio Tinto, Dreamworld

23.30 How the 'me too' movement has changed everything for brands

25.29 The positive example of QBE insurance as a brand damage case study

27.06 The importance of having a 'crisis management plan' in place

31.33 NERD SUPER POWER - recurring segment

34.05 The concept of reputational credit & why it' so important

36.18 How to deal with bad Google reviews for your business

41.16 The impact of brand damage on culture and the ability to attract good talent

46.34 NERD UNDER PRESSURE - recurring segment

Resources & links:

  1. UK KFC chicken crisis 2017 https://www.campaignlive.co.uk/article/kfc-fcking-clever-campaign/1498912
  2. Socrates and the question dialogue https://en.wikipedia.org/wiki/Socratic_questioning
  3. Glass Door is an employee review site of workplace culture https://www.glassdoor.com

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>21d1bab7-9b04-4549-babc-9dc3ca560afbThu, 24 Sep 2020 01:00:00 +110050:25falsefull19191Season 1: 'The Branding Series' / Episode # 9 'Brand Damage' Is A Real Risk For All Business Owners. Top Reputation Management Experts Reveal How You Can Prepare For Crisis, What To Do To Protect Your Brand, And Why It's So Important. Guest Bios: Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) Sam Wilkinson (https://www.linkedin.com/in/samuelawilkinson/) is head of digital at Wilkinson Butler (https://www.wilkinsonbutler.com) What to listen out for: 2.06 The UK 'KFC chicken crisis' brand damage case study 9.15 What is brand damage in every day language 11.36 How brand damage manifests online and hurts businesses 15.11 The causes of brand damage that all businesses should look at for 17.43 The danger of Google to brands as a permanent online record 20.42 Why having zero social media presence is a huge business risk to companies and business owners 21.48 Real-life examples of brand damage: AMP, NAB, Rio Tinto, Dreamworld 23.30 How the 'me too' movement has changed everything for brands 25.29 The positive example of QBE insurance as a brand damage case study 27.06 The importance of having a 'crisis management plan' in place 31.33 NERD SUPER POWER - recurring segment 34.05 The concept of reputational credit and why it' so important 36.18 How to deal with bad Google reviews for your business 41.16 The impact of brand damage on culture and the ability to attract good talent 46.34 NERD UNDER PRESSURE - recurring segment Resources and links: UK KFC chicken crisis 2017 https://www.campaignlive.co.uk/article/kfc-fcking-clever-campaign/1498912 Socrates and the question dialogue https://en.wikipedia.org/wiki/Socratic_questioning Glass Door is an employee review site of workplace culture https://www.glassdoor.com ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#8. B2B branding: how it’s different, and what you can do to be #1 in your B2B market#8. B2B branding: how it's different, and what you can do to be #1 in your B2B marketSeason 1: 'The Branding Series' / Episode # 8

'B2B Branding' is a bit different from Consumer Branding. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And Whether It's Harder Or Easier Than B2C Marketing.

Guest Bios:

Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

What to listen out for:

2.00 The story of IDA Ireland 'Right Place, Right Time' B2B branding campaign

8.29 The importance of emotion in B2B marketing

9.20 The example of Xero, 'beautiful business'.

12.23 How to segment the SME market when you're selling B2B

13.26 The 'trust barrier' is actually higher for B2B than for B2C

21.31 What is 'insight generation'

23.48 The role of courage in effective B2B branding

26.39 Recurring segment - NERD SUPER POWER

29.56 The long-term value of networking for B2B brands

34.59 Recurring segment - NERD UNDER PRESSURE

Resources & links:

  1. IDA Ireland campaign https://wearesculpt.com/blog/b2b-social-media-campaigns/
  2. 'Cross the Chasm' by Geoffrey Moore. https://en.wikipedia.org/wiki/Crossing_the_Chasm

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 1: 'The Branding Series' / Episode # 8

'B2B Branding' is a bit different from Consumer Branding. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And Whether It's Harder Or Easier Than B2C Marketing.

Guest Bios:

Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

What to listen out for:

2.00 The story of IDA Ireland 'Right Place, Right Time' B2B branding campaign

8.29 The importance of emotion in B2B marketing

9.20 The example of Xero, 'beautiful business'.

12.23 How to segment the SME market when you're selling B2B

13.26 The 'trust barrier' is actually higher for B2B than for B2C

21.31 What is 'insight generation'

23.48 The role of courage in effective B2B branding

26.39 Recurring segment - NERD SUPER POWER

29.56 The long-term value of networking for B2B brands

34.59 Recurring segment - NERD UNDER PRESSURE

Resources & links:

  1. IDA Ireland campaign https://wearesculpt.com/blog/b2b-social-media-campaigns/
  2. 'Cross the Chasm' by Geoffrey Moore. https://en.wikipedia.org/wiki/Crossing_the_Chasm

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>e1140796-e7b6-4cd1-a154-e9e30b9cff54Wed, 09 Sep 2020 01:00:00 +110037:23falsefull18181Season 1: 'The Branding Series' / Episode # 8 'B2B Branding' Is A Bit Different From Consumer Branding. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And Whether It's Harder Or Easier Than B2C Marketing. Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, and founder of Credit Fix Solutions (https://creditfixsolutions.com.au) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) What to listen out for: 2.00 The story of IDA Ireland 'Right Place, Right Time' B2B branding campaign 8.29 The importance of emotion in B2B marketing 9.20 The example of Xero, 'beautiful business'. 12.23 How to segment the SME market when you're selling B2B 13.26 The 'trust barrier' is actually higher for B2B than for B2C 21.31 What is 'insight generation' 23.48 The role of courage in effective B2B branding 26.39 Recurring segment - NERD SUPER POWER 29.56 The long-term value of networking for B2B brands 34.59 Recurring segment - NERD UNDER PRESSURE Resources and links: IDA Ireland campaign https://wearesculpt.com/blog/b2b-social-media-campaigns/ 'Cross the Chasm' by Geoffrey Moore. https://en.wikipedia.org/wiki/Crossing_the_Chasm ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#7. Brand loyalty: how to turn ‘customers’ into raving ‘fans’ who grow the business for you!#7. Brand loyalty: how to turn 'customers' into raving 'fans' who grow the business for you!Season 1: 'The Branding Series' / Episode # 7

Growing Your Brand Loyalty Is Essential For More Sales Per Customer, and For Higher Margins. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing.

Guest Bios:

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

What to listen out for:

1.14 WIN a t-shirt! Enter the Nerds of Business t shirt competition to celebrate 10,000 podcast downloads here https://nerdsofbusiness.com/contact/

2.53 Harley Davidson goes to India brand story

5.02 Benign cults and the power of brand loyalty

8.56 The steps customers have to go through before they can become 'brand loyal'

10.31 The role 'customer delight' plays in brand loyalty

11.19 Brand advocacy and how it relates to loyalty

14.43 NERD-O-METER regular segment

22.08 The importance of database management for brand loyalty

27.05 How brand loyalty works for tech, Saas, and online models

34.46 NERD UNDER PRESSURE - regular segment

Resources & links:

1.Harley Davidson brand expands to India in 2009 https://www.financialexpress.com/auto/bike-news/harley-davidson-10-years-in-india-25000-sales-harley-davidson-street-750-cheapest-harley-used-harley/1855295/

2.Benign cults https://cultbranding.com/ceo/benign-cults-vs-negative-cults/

3.Heyyou app for cafes https://heyyou.com.au/

4.What is a 'Saas' business model? https://www.profitwell.com/blog/saas-business-model

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 1: 'The Branding Series' / Episode # 7

Growing Your Brand Loyalty Is Essential For More Sales Per Customer, and For Higher Margins. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing.

Guest Bios:

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

What to listen out for:

1.14 WIN a t-shirt! Enter the Nerds of Business t shirt competition to celebrate 10,000 podcast downloads here https://nerdsofbusiness.com/contact/

2.53 Harley Davidson goes to India brand story

5.02 Benign cults and the power of brand loyalty

8.56 The steps customers have to go through before they can become 'brand loyal'

10.31 The role 'customer delight' plays in brand loyalty

11.19 Brand advocacy and how it relates to loyalty

14.43 NERD-O-METER regular segment

22.08 The importance of database management for brand loyalty

27.05 How brand loyalty works for tech, Saas, and online models

34.46 NERD UNDER PRESSURE - regular segment

Resources & links:

1.Harley Davidson brand expands to India in 2009 https://www.financialexpress.com/auto/bike-news/harley-davidson-10-years-in-india-25000-sales-harley-davidson-street-750-cheapest-harley-used-harley/1855295/

2.Benign cults https://cultbranding.com/ceo/benign-cults-vs-negative-cults/

3.Heyyou app for cafes https://heyyou.com.au/

4.What is a 'Saas' business model? https://www.profitwell.com/blog/saas-business-model

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>e5c7cfc6-1a13-4b04-bc28-e6b0ffb46878Wed, 26 Aug 2020 01:00:00 +110036:20falsefull17171Season 1: 'The Branding Series' / Episode # 7 Growing Your Brand Loyalty Is Essential For More Sales Per Customer, And For Higher Margins. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing. Guest Bios: Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/) Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, and founder of Credit Fix Solutions (https://creditfixsolutions.com.au) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) What to listen out for: 1.14 WIN a t-shirt! Enter the Nerds of Business t shirt competition to celebrate 10,000 podcast downloads here https://nerdsofbusiness.com/contact/ 2.53 Harley Davidson goes to India brand story 5.02 Benign cults and the power of brand loyalty 8.56 The steps customers have to go through before they can become 'brand loyal' 10.31 The role 'customer delight' plays in brand loyalty 11.19 Brand advocacy and how it relates to loyalty 14.43 NERD-O-METER regular segment 22.08 The importance of database management for brand loyalty 27.05 How brand loyalty works for tech, Saas, and online models 34.46 NERD UNDER PRESSURE - regular segment Resources and links: 1.Harley Davidson brand expands to India in 2009 https://www.financialexpress.com/auto/bike-news/harley-davidson-10-years-in-india-25000-sales-harley-davidson-street-750-cheapest-harley-used-harley/1855295/ 2.Benign cults https://cultbranding.com/ceo/benign-cults-vs-negative-cults/ 3.Heyyou app for cafes https://heyyou.com.au/ 4.What is a 'Saas' business model? https://www.profitwell.com/blog/saas-business-model ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#6. How to use ‘brand equity’ to fatten profits & extract a higher sale price for your business upon exit#6. How to use 'brand equity' to fatten profits & extract a higher sale price for your business upon exitSeason 1: 'The Branding Series' / Episode # 6

Brand equity Is the key higher margins now, & bigger price when you sell the business later. Branding Experts And Top Entrepreneurs Reveal how to grow brand equity, why its such a driver of wealth.

Guest Bios:

Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.

Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.

Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

What to listen out for:

0.39 Jeff Bezos quote on brands

1.23 Walter Landor quote on branding

2.53 Is Jeff Bezos & Amazon the 'Sith Lord' of modern day commerce

5.41 Technical explanation of what brand equity is

8.19 Why brand equity is important and the opportunities it creates

12.47 Fred Schebesta from Finder.com.au on how they grew brand equity

18.25 Technical explanation of how a business can grow brand equity

21.36 Andre Eikmeier on how Vinomofo grew their brand equity

26.07 NERD SUPERPOWER regular segment Andre Eikmeier

27.43 FEATURE STORY: interview with Neil Luo of Airwallex

38.05 NERD UNDER PRESSURE regular segment with Fred Schebesta of Finder

Resources & links:

1.Jeff Bezos quote on brand marketing https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f

2.Amazon overtakes Apple to become worlds biggest brand valued at $315 billion https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html

3.Walter Landor the brand designer https://en.wikipedia.org/wiki/Walter_Landor

4.'The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google' by Scott Galloway https://books.google.com.au/books/about/The_Four.html

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 1: 'The Branding Series' / Episode # 6

Brand equity Is the key higher margins now, & bigger price when you sell the business later. Branding Experts And Top Entrepreneurs Reveal how to grow brand equity, why its such a driver of wealth.

Guest Bios:

Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.

Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.

Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

What to listen out for:

0.39 Jeff Bezos quote on brands

1.23 Walter Landor quote on branding

2.53 Is Jeff Bezos & Amazon the 'Sith Lord' of modern day commerce

5.41 Technical explanation of what brand equity is

8.19 Why brand equity is important and the opportunities it creates

12.47 Fred Schebesta from Finder.com.au on how they grew brand equity

18.25 Technical explanation of how a business can grow brand equity

21.36 Andre Eikmeier on how Vinomofo grew their brand equity

26.07 NERD SUPERPOWER regular segment Andre Eikmeier

27.43 FEATURE STORY: interview with Neil Luo of Airwallex

38.05 NERD UNDER PRESSURE regular segment with Fred Schebesta of Finder

Resources & links:

1.Jeff Bezos quote on brand marketing https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f

2.Amazon overtakes Apple to become worlds biggest brand valued at $315 billion https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html

3.Walter Landor the brand designer https://en.wikipedia.org/wiki/Walter_Landor

4.'The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google' by Scott Galloway https://books.google.com.au/books/about/The_Four.html

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>6e902029-bc08-4898-a26f-e6fa9206f161Wed, 12 Aug 2020 15:00:00 +110040:32falsefull16161Season 1: 'The Branding Series' / Episode # 6 Brand Equity Is The Key Higher Margins Now, and Bigger Price When You Sell The Business Later. Branding Experts And Top Entrepreneurs Reveal How To Grow Brand Equity, Why Its Such A Driver Of Wealth. Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) What to listen out for: 0.39 Jeff Bezos quote on brands 1.23 Walter Landor quote on branding 2.53 Is Jeff Bezos and Amazon the 'Sith Lord' of modern day commerce 5.41 Technical explanation of what brand equity is 8.19 Why brand equity is important and the opportunities it creates 12.47 Fred Schebesta from Finder.com.au on how they grew brand equity 18.25 Technical explanation of how a business can grow brand equity 21.36 Andre Eikmeier on how Vinomofo grew their brand equity 26.07 NERD SUPERPOWER regular segment Andre Eikmeier 27.43 FEATURE STORY: interview with Neil Luo of Airwallex 38.05 NERD UNDER PRESSURE regular segment with Fred Schebesta of Finder Resources and links: 1.Jeff Bezos quote on brand https://www.forbes.com/sites/williamarruda/2016/09/06/the-most-damaging-myth-about-branding/#7f44412e5c4f 2.Amazon overtakes Apple to become worlds biggest brand valued at $315 billion https://www.business-standard.com/article/pti-stories/amazon-dethrones-google-as-top-global-brand-survey-119061100304_1.html 3.Walter Landor the brand designer https://en.wikipedia.org/wiki/Walter_Landor 4.'The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google' by Scott Galloway https://books.google.com.au/books/about/The_Four.html ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#5. How to grow ‘brand awareness’ for maximum impact, with the least amount of effort#5. How to grow 'brand awareness' for maximum impact, with the least amount of effortSeason 1: 'The Branding Series' / Episode # 5

Growing your brand awareness is a key driver of sales growth and revenue. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand marketing.

Guest Bios:

Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Ben Carew (https://www.linkedin.com/in/bencarew/) is director of SEO & Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)       

What to listen out for:

1.41 The true branding story of Shoostov & Sons vodka from 1863

3.54 Rap stars, Instagram and cognac brand ambassadors

7.37 The two types of brand awareness

10.30 Online apps & tools to monitor your brand

13.10 The value of Facebook groups in growing brand awareness

14.55 NERD-O-METER segment with Neil Luo of Airwallex

17.23 Nearmap use their tech for the common good & get priceless free PR

18.29 How Nearmap grew brand awareness in North America by 'narrowcasting' in one vertical

20.48: Pic's Peanut Butter founder uses word of mouth via taxi drivers to spread brand awareness

24.49: Victoria Coster on how to use Linked In to grow brand awareness for a small business

26.45: The power of SEO for brand awareness for B2C offers

28.51: How to create an online 'brand wall' via remarketing

33.45: The branding opportunity of club or school sponsorships

35.20: The importance of Google analytics for measuring brand engagement

39.15: NERD UNDER PRESSURE segment featuring Rob Newman, Nearmap.

Resources & links:

1.Shustov & Sons vodka 1863 brand awareness campaign https://investory-video.com/shustov

2.Rappers, booze and Instagram influencer marketing https://www.thedrinksbusiness.com/2018/12/diageo-under-fire-for-deceptive-ciroc-vodka-influencer-advertising-on-instagram/

3.Nearmap used their mapping technology to help residents in the 2011 Brisbane floods https://www.abc.net.au/news/specials/qld-floods/

4.'Mention' is a social media and online app that allows businesses to monitor their brand https://mention.com/en/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: Season 1: 'The Branding Series' / Episode # 5

Growing your brand awareness is a key driver of sales growth and revenue. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand marketing.

Guest Bios:

Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Ben Carew (https://www.linkedin.com/in/bencarew/) is director of SEO & Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)       

What to listen out for:

1.41 The true branding story of Shoostov & Sons vodka from 1863

3.54 Rap stars, Instagram and cognac brand ambassadors

7.37 The two types of brand awareness

10.30 Online apps & tools to monitor your brand

13.10 The value of Facebook groups in growing brand awareness

14.55 NERD-O-METER segment with Neil Luo of Airwallex

17.23 Nearmap use their tech for the common good & get priceless free PR

18.29 How Nearmap grew brand awareness in North America by 'narrowcasting' in one vertical

20.48: Pic's Peanut Butter founder uses word of mouth via taxi drivers to spread brand awareness

24.49: Victoria Coster on how to use Linked In to grow brand awareness for a small business

26.45: The power of SEO for brand awareness for B2C offers

28.51: How to create an online 'brand wall' via remarketing

33.45: The branding opportunity of club or school sponsorships

35.20: The importance of Google analytics for measuring brand engagement

39.15: NERD UNDER PRESSURE segment featuring Rob Newman, Nearmap.

Resources & links:

1.Shustov & Sons vodka 1863 brand awareness campaign https://investory-video.com/shustov

2.Rappers, booze and Instagram influencer marketing https://www.thedrinksbusiness.com/2018/12/diageo-under-fire-for-deceptive-ciroc-vodka-influencer-advertising-on-instagram/

3.Nearmap used their mapping technology to help residents in the 2011 Brisbane floods https://www.abc.net.au/news/specials/qld-floods/

4.'Mention' is a social media and online app that allows businesses to monitor their brand https://mention.com/en/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>70211150-c2bf-4577-9503-fb352a5b2613Wed, 29 Jul 2020 12:00:00 +110041:36falsefull15151Season 1: 'The Branding Series' / Episode # 5 Growing Your Brand Awareness Is A Key Driver Of Sales Growth And Revenue. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing. Guest Bios: Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up. Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/) Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, and founder of Credit Fix Solutions (https://creditfixsolutions.com.au) Ben Carew (https://www.linkedin.com/in/bencarew/) is director of SEO and Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) What to listen out for: 1.41 The true branding story of Shoostov and Sons vodka from 1863 3.54 Rap stars, Instagram and cognac brand ambassadors 7.37 The two types of brand awareness 10.30 Online apps and tools to monitor your brand 13.10 The value of Facebook groups in growing brand awareness 14.55 NERD-O-METER segment with Neil Luo of Airwallex 17.23 Nearmap use their tech for the common good and get priceless free PR 18.29 How Nearmap grew brand awareness in North America by 'narrowcasting' in one vertical 20.48: Pic's Peanut Butter founder uses word of mouth via taxi drivers to spread brand awareness 24.49: Victoria Coster on how to use Linked In to grow brand awareness for a small business 26.45: The power of SEO for brand awareness for B2C offers 28.51: How to create an online 'brand wall' via remarketing 33.45: The branding opportunity of club or school sponsorships 35.20: The importance of Google analytics for measuring brand engagement 39.15: NERD UNDER PRESSURE segment featuring Rob Newman, Nearmap. Resources and links: 1.Shustov and Sons vodka 1863 brand awareness campaign https://investory-video.com/shustov 2.Rappers, booze and Instagram influencer marketing https://www.thedrinksbusiness.com/2018/12/diageo-under-fire-for-deceptive-ciroc-vodka-influencer-advertising-on-instagram/ 3.Nearmap used their mapping technology to help residents in the 2011 Brisbane floods https://www.abc.net.au/news/specials/qld-floods/ 4.'Mention' is a social media and online app that allows businesses to monitor their brand https://mention.com/en/ ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#4. Rebranding is HOT: when is the right time for you, & how to make it work for staff, customers & shareholders#4. Rebranding is HOT: when is the right time for you, & how to make it work for staff, customers & shareholdersSeason 1: 'The Branding Series' / Episode # 4

Rebranding a business is HOT. When is the Right time for you, & how to make it work for staff, customers & shareholders. Brand Experts reveal what it takes, why it's important, top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture.

Feature Story: The COO of a Australia's best known real estate company, LJ Hooker, Ruth Trewhella, shares the story of their recent brand refresh and why they dumped the iconic tagline 'Nobody does it better' after nearly 40 years.

“When we reflected on 'nobody does it better' and 'LJ hooker, you're the best' it very much spoke to us and not necessarily to the customer. And we firmly believe that the customer is at the centre of everything we do. And so that was the turning point for the rebranding.” – Ruth Trewhella, COO of LJ Hooker

Guest Bios:

Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.

Ruth Trewhella (https://www.linkedin.com/in/ruthtrewhella/) is COO of LJ Hooker Real Estate, with 700 offices and 8,000 staff. (https://ljhooker.com.au).

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)      

What to listen out for:

0.30: Nerds of Business has been featured by Apple podcasts. Leave your feedback here: https://nerdsofbusiness.com/contact/

2.22: Rebranding example using of Coca Cola vs Pepsi

5.11: What a rebrand is supposed to achieve

7.52: Warning signs it's time to rebrand

9.10: How often do businesses need to rebrand?

11.28: The practical steps to make rebranding work for all stakeholders

12.51: The benefits SME's can expect from rebranding

14.42: How scandal and crisis can drive the need for rebranding

16.17: Thoughts on Harvey Weinstein scandal

19.48: How Finder used a jingle/rap song to consolidate their rebrand with staff

22.14: The iconic LJ Hooker jingle and tagline from the 1980's

24.39: The process LJ Hooker used to develop the new tagline 'when you know, you know'

29.42: Why rebranding and refreshing is so important for real estate brands

30.29: What plans does LJ Hooker have to roll this brand refresh out across the business

35.26: NERD UNDER PRESSURE - recurring segment - featuring Ruth Trewhella

Resources & links:

Coca Cola brand fail https://www.marketing91.com/coca-cola-brand-failure/

Pepsi taste test challenge https://en.wikipedia.org/wiki/Pepsi_Challenge

Peps vs Coke brand value https://hbr.org/2000/01/the-brand-report-card

LJ Hooker TV ad with jingle https://www.youtube.com/watch?v=pAAZujc00A4

Finder.com.au rap song https://www.youtube.com/watch?v=ENkWI3cQEW8

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast...]]>Season 1: 'The Branding Series' / Episode # 4

Rebranding a business is HOT. When is the Right time for you, & how to make it work for staff, customers & shareholders. Brand Experts reveal what it takes, why it's important, top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture.

Feature Story: The COO of a Australia's best known real estate company, LJ Hooker, Ruth Trewhella, shares the story of their recent brand refresh and why they dumped the iconic tagline 'Nobody does it better' after nearly 40 years.

“When we reflected on 'nobody does it better' and 'LJ hooker, you're the best' it very much spoke to us and not necessarily to the customer. And we firmly believe that the customer is at the centre of everything we do. And so that was the turning point for the rebranding.” – Ruth Trewhella, COO of LJ Hooker

Guest Bios:

Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.

Ruth Trewhella (https://www.linkedin.com/in/ruthtrewhella/) is COO of LJ Hooker Real Estate, with 700 offices and 8,000 staff. (https://ljhooker.com.au).

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)      

What to listen out for:

0.30: Nerds of Business has been featured by Apple podcasts. Leave your feedback here: https://nerdsofbusiness.com/contact/

2.22: Rebranding example using of Coca Cola vs Pepsi

5.11: What a rebrand is supposed to achieve

7.52: Warning signs it's time to rebrand

9.10: How often do businesses need to rebrand?

11.28: The practical steps to make rebranding work for all stakeholders

12.51: The benefits SME's can expect from rebranding

14.42: How scandal and crisis can drive the need for rebranding

16.17: Thoughts on Harvey Weinstein scandal

19.48: How Finder used a jingle/rap song to consolidate their rebrand with staff

22.14: The iconic LJ Hooker jingle and tagline from the 1980's

24.39: The process LJ Hooker used to develop the new tagline 'when you know, you know'

29.42: Why rebranding and refreshing is so important for real estate brands

30.29: What plans does LJ Hooker have to roll this brand refresh out across the business

35.26: NERD UNDER PRESSURE - recurring segment - featuring Ruth Trewhella

Resources & links:

Coca Cola brand fail https://www.marketing91.com/coca-cola-brand-failure/

Pepsi taste test challenge https://en.wikipedia.org/wiki/Pepsi_Challenge

Peps vs Coke brand value https://hbr.org/2000/01/the-brand-report-card

LJ Hooker TV ad with jingle https://www.youtube.com/watch?v=pAAZujc00A4

Finder.com.au rap song https://www.youtube.com/watch?v=ENkWI3cQEW8

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>bfb42c69-93c4-4d3a-8df4-2ef92c39b2b3Tue, 14 Jul 2020 10:15:00 +110037:35falsefull14141Season 1: 'The Branding Series' / Episode # 4 Brand Experts Reveal What It Takes, Why It's Important, And Top Entrepreneurs Share True Stories That Will Help You ‘Crack The Code’ To Growth In Your Own Venture. Feature Story: The COO of a Australia's best known real estate company, LJ Hooker, Ruth Trewhella, shares the story of their recent brand refresh and why they dumped the iconic tagline 'Nobody does it better' after nearly 40 years. “When we reflected on 'nobody does it better' and 'LJ hooker, you're the best' it very much spoke to us and not necessarily to the customer. And we firmly believe that the customer is at the centre of everything we do. And so that was the turning point for the rebranding.” – Ruth Trewhella, COO of LJ Hooker Guest Bios: Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Ruth Trewhella (https://www.linkedin.com/in/ruthtrewhella/) is COO of LJ Hooker Real Estate, with 700 offices and 8,000 staff. (https://ljhooker.com.au). Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) What to listen out for: 0.30: Nerds of Business has been featured by Apple podcasts. Leave your feedback here: https://nerdsofbusiness.com/contact/ 2.22: Rebranding example using of Coca Cola vs Pepsi 5.11: What a rebrand is supposed to achieve 7.52: Warning signs it's time to rebrand 9.10: How often do businesses need to rebrand? 11.28: The practical steps to make rebranding work for all stakeholders 12.51: The benefits SME's can expect from rebranding 14.42: How scandal and crisis can drive the need for rebranding 16.17: Thoughts on Harvey Weinstein scandal 19.48: How Finder used a jingle/rap song to consolidate their rebrand with staff 22.14: The iconic LJ Hooker jingle and tagline from the 1980's 24.39: The process LJ Hooker used to develop the new tagline 'when you know, you know' 29.42: Why rebranding and refreshing is so important for real estate brands 30.29: What plans does LJ Hooker have to roll this brand refresh out across the business 35.26: NERD UNDER PRESSURE - recurring segment - featuring Ruth Trewhella Resources and links: Coca Cola brand fail https://www.marketing91.com/coca-cola-brand-failure/ Pepsi taste test challenge https://en.wikipedia.org/wiki/Pepsi_Challenge Peps vs Coke brand value https://hbr.org/2000/01/the-brand-report-card LJ Hooker TV ad with jingle https://www.youtube.com/watch?v=pAAZujc00A4 Finder.com.au rap song https://www.youtube.com/watch?v=ENkWI3cQEW8 ***** Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!Season 1: 'The Branding Series' / Episode # 3

‘How To Launch A Brand (or startup/product) With No Money, Get Heaps Of Attention, & Look Like A Complete Superstar'.Want to get some attention for your business? Nothing beats a brand or product launch for concentrated marketing power. Brand experts reveal what it takes, why it's important, and top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture.

Feature Story: The founder of iconic food brand Pic’s Peanut Butter, Pic Picot, shares the story of why - and how - he launched ‘Peanut Butter World’ to take his brand to the next level.

“And so we had 5,000 people [to the launch], I imagine the entire population of Nelson came by looking to get in here. It was phenomenal. It was just so warming. You know, we had the kids, we had the school, they’d even written a song and sang a song with a brass band.” – Pic Picot, CEO of Pics Peanut Butter .

Guest Bios:

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)      

What to listen out for:

0.45: Hunter S. Thompson quote on the nature of the music industry.

1.20: The story of how AC/DC launched their album Highway to Hell in 1976.

5.59: Brand expert reveals when is the right time to launch a brand.

8.14: Brand expert on the role of key influencers.

11.25: Why brand launches are so important.

12.40: Invite your bank manager to the brand launch, it might help you get a loan more easily in future.

16.42: It’s your networks that bring you back from failure.

18.07: The three phases of brand launches – 'pre', 'during' & 'post'.

19.12: The importance of follow up.

19.55: How to work with media to get free publicity for your business.

21.41: The role ‘community’ plays in a successful launch.

24.05: The story of Peanut Butter World, and how that was launched successfully.

29.30: ‘Brands’ are a nonsense, it’s the people behind companies that make it real.

33.10: NERD UNDER PRESSURE – recurring segment featuring Jon Michail

Resources & links:

AC/DC album sales for Highway to Hell https://chartmasters.org/2018/02/cspc-ac-dc-popularity-analysis/47/

The city of Nelson, New Zealand, population 40,000 https://en.wikipedia.org/wiki/Nelson,_New_Zealand

On average It takes two to three years for a new business to become profitable https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable

Liverpool team song https://www.youtube.com/watch?v=kWfmR_XgZxw

What is a goodie bag? https://www.oxfordlearnersdictionaries.com/definition/english/goody-bag

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds]]>Season 1: 'The Branding Series' / Episode # 3

‘How To Launch A Brand (or startup/product) With No Money, Get Heaps Of Attention, & Look Like A Complete Superstar'.Want to get some attention for your business? Nothing beats a brand or product launch for concentrated marketing power. Brand experts reveal what it takes, why it's important, and top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture.

Feature Story: The founder of iconic food brand Pic’s Peanut Butter, Pic Picot, shares the story of why - and how - he launched ‘Peanut Butter World’ to take his brand to the next level.

“And so we had 5,000 people [to the launch], I imagine the entire population of Nelson came by looking to get in here. It was phenomenal. It was just so warming. You know, we had the kids, we had the school, they’d even written a song and sang a song with a brass band.” – Pic Picot, CEO of Pics Peanut Butter .

Guest Bios:

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)      

What to listen out for:

0.45: Hunter S. Thompson quote on the nature of the music industry.

1.20: The story of how AC/DC launched their album Highway to Hell in 1976.

5.59: Brand expert reveals when is the right time to launch a brand.

8.14: Brand expert on the role of key influencers.

11.25: Why brand launches are so important.

12.40: Invite your bank manager to the brand launch, it might help you get a loan more easily in future.

16.42: It’s your networks that bring you back from failure.

18.07: The three phases of brand launches – 'pre', 'during' & 'post'.

19.12: The importance of follow up.

19.55: How to work with media to get free publicity for your business.

21.41: The role ‘community’ plays in a successful launch.

24.05: The story of Peanut Butter World, and how that was launched successfully.

29.30: ‘Brands’ are a nonsense, it’s the people behind companies that make it real.

33.10: NERD UNDER PRESSURE – recurring segment featuring Jon Michail

Resources & links:

AC/DC album sales for Highway to Hell https://chartmasters.org/2018/02/cspc-ac-dc-popularity-analysis/47/

The city of Nelson, New Zealand, population 40,000 https://en.wikipedia.org/wiki/Nelson,_New_Zealand

On average It takes two to three years for a new business to become profitable https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable

Liverpool team song https://www.youtube.com/watch?v=kWfmR_XgZxw

What is a goodie bag? https://www.oxfordlearnersdictionaries.com/definition/english/goody-bag

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>29a947b9-2ee2-4748-8310-cd981fb5e926Tue, 30 Jun 2020 01:00:00 +110036:07falsefull13131Season 1: 'The Branding Series' / Episode # 3 ‘How To Launch A Brand (Or Startup/Product) With No Money, Get Heaps Of Attention, and Look Like A Complete Superstar'. Want To Get Some Attention For Your Business? Nothing Beats A Brand Or Product Launch For Concentrated Marketing Power. Brand Experts Reveal What It Takes, Why It's Important, And Top Entrepreneurs Share True Stories That Will Help You ‘Crack The Code’ To Growth In Your Own Venture. Feature Story: The founder of iconic food brand Pic’s Peanut Butter, Pic Picot, shares the story of why - and how - he launched ‘Peanut Butter World’ to take his brand to the next level. “And so we had 5,000 people [to the launch], I imagine the entire population of Nelson came by looking to get in here. It was phenomenal. It was just so warming. You know, we had the kids, we had the school, they’d even written a song and sang a song with a brass band.” – Pic Picot, CEO of Pics Peanut Butter . Guest Bios: Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/) Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) What to listen out for: 0.45: Hunter S. Thompson quote on the nature of the music industry. 1.20: The story of how AC/DC launched their album Highway to Hell in 1976. 5.59: Brand expert reveals when is the right time to launch a brand. 8.14: Brand expert on the role of key influencers. 11.25: Why brand launches are so important. 12.40: Invite your bank manager to the brand launch, it might help you get a loan more easily in future. 16.42: It’s your networks that bring you back from failure. 18.07: The three phases of brand launches – 'pre', 'during' and 'post'. 19.12: The importance of follow up. 19.55: How to work with media to get free publicity for your business. 21.41: The role ‘community’ plays in a successful launch. 24.05: The story of Peanut Butter World, and how that was launched successfully. 29.30: ‘Brands’ are a nonsense, it’s the people behind companies that make it real. 33.10: NERD UNDER PRESSURE – recurring segment featuring Jon Michail Resources and links: AC/DC album sales for Highway to Hell https://chartmasters.org/2018/02/cspc-ac-dc-popularity-analysis/47/ The city of Nelson, New Zealand, population 40,000 https://en.wikipedia.org/wiki/Nelson,_New_Zealand On average It takes two to three years for a new business to become profitable https://www.freshbooks.com/hub/startup/how-long-does-it-take-business-to-be-profitable Liverpool team song https://www.youtube.com/watch?v=kWfmR_XgZxw What is a goodie bag? https://www.oxfordlearnersdictionaries.com/definition/english/goody-bag Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#2. Brand positioning: how to ‘carve out’ market share & annoy the hell out of your competitors#2. Brand positioning: how to 'carve out' market share & annoy the hell out of your competitorsSeason 1: 'The Branding Series' / Episode # 2

The Secret To Building Your Brand? The Positioning. You Need To Stand Out & Connect With The Emotions Of Your Customers. Brand Experts Reveal What It Takes, Why It's Important, And Top Entrepreneurs Share True Stories That Will Help You ‘Crack The Code’ To Growth In Your Own Venture.

Feature Story: The CEO of a $1 BILLION company shares, Rob Newman of Nearmap, shares his story on how brand positioning helped them scale in the North American market.

“Actually, what you need to do is focus, focus, focus. Who is the one customer who you can win with, and be the world's best at for that one customer? Once you've got them, you'll get two and then you’ll get four and then eight. Then eventually you’re going to have market domination”. – Dr Rob Newman, CEO of Nearmap.

Guest Bios:

Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)      

What to listen out for:

0.45: Mystery brand recognition game for listeners

2.19: Brand positioning example using the (mystery) globally recognised brand

4.07: How does brand positing work from a technical perspective

7.06: The 4 to 7 P’s of branding

10.42: The importance of clarity in mission statements to define what you stand for

12.49: Rob Newman on the ‘weird schizophrenia’ required to be an effective CEO

17.16: Entrepreneur tip: ‘tell me the colour of the eyes of your first customer’

18.00: How to use exclusions and negatives to define your brand position

22.00: Why metaphors and irony don’t work in advertising

23.42: How Pic’s Peanut Butter came to ‘own their brand category’

26.44: The importance of delegation in scaling a business

31.10: What is brand alignment and why is it so important

33.58: How even marketing departments of big brands make mistakes with branding

35.57: NERD SUPERPOWER - recurring segment - featuring Fred Schebesta

39.07: NERD UNDER PRESSURE – recurring segment featuring Rob Newman

Resources & links:

Donald Trump speech transcription https://www.rev.com/blog/transcripts/donald-trump-phoenix-arizona-rally-transcript

‘The Wayback Machine’: https://archive.org/web/

Coca Cola brand fail https://www.marketing91.com/coca-cola-brand-failure/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Season 1: 'The Branding Series' / Episode # 2

The Secret To Building Your Brand? The Positioning. You Need To Stand Out & Connect With The Emotions Of Your Customers. Brand Experts Reveal What It Takes, Why It's Important, And Top Entrepreneurs Share True Stories That Will Help You ‘Crack The Code’ To Growth In Your Own Venture.

Feature Story: The CEO of a $1 BILLION company shares, Rob Newman of Nearmap, shares his story on how brand positioning helped them scale in the North American market.

“Actually, what you need to do is focus, focus, focus. Who is the one customer who you can win with, and be the world's best at for that one customer? Once you've got them, you'll get two and then you’ll get four and then eight. Then eventually you’re going to have market domination”. – Dr Rob Newman, CEO of Nearmap.

Guest Bios:

Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.

Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).

Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)      

What to listen out for:

0.45: Mystery brand recognition game for listeners

2.19: Brand positioning example using the (mystery) globally recognised brand

4.07: How does brand positing work from a technical perspective

7.06: The 4 to 7 P’s of branding

10.42: The importance of clarity in mission statements to define what you stand for

12.49: Rob Newman on the ‘weird schizophrenia’ required to be an effective CEO

17.16: Entrepreneur tip: ‘tell me the colour of the eyes of your first customer’

18.00: How to use exclusions and negatives to define your brand position

22.00: Why metaphors and irony don’t work in advertising

23.42: How Pic’s Peanut Butter came to ‘own their brand category’

26.44: The importance of delegation in scaling a business

31.10: What is brand alignment and why is it so important

33.58: How even marketing departments of big brands make mistakes with branding

35.57: NERD SUPERPOWER - recurring segment - featuring Fred Schebesta

39.07: NERD UNDER PRESSURE – recurring segment featuring Rob Newman

Resources & links:

Donald Trump speech transcription https://www.rev.com/blog/transcripts/donald-trump-phoenix-arizona-rally-transcript

‘The Wayback Machine’: https://archive.org/web/

Coca Cola brand fail https://www.marketing91.com/coca-cola-brand-failure/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>cdc92a76-c61b-4f18-8308-0bad98f977a5Tue, 16 Jun 2020 01:00:00 +110041:45falsefull12121Season 1: 'The Branding Series' / Episode # 2 ‘How To Use Brand Positioning To Carve Out Market Share and Annoy The Hell Out Of Competitors'. The secret to building your brand? The positioning. You need to stand out and connect with the emotions of your customers. Brand experts reveal what it takes, why it's important, and top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture. Feature Story: The CEO of a $1 BILLION company shares, Rob Newman of Nearmap, shares his story on how brand positioning helped them scale in the North American market. “Actually, what you need to do is focus, focus, focus. Who is the one customer who you can win with, and be the world's best at for that one customer? Once you've got them, you'll get two and then you’ll get four and then eight. Then eventually you’re going to have market domination”. – Dr Rob Newman, CEO of Nearmap. Guest Bios: Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au). Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://www.picspeanutbutter.com/) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) What to listen out for: 0.45: Mystery brand recognition game for listeners 2.19: Brand positioning example using the (mystery) globally recognised brand 4.07: How does brand positing work from a technical perspective 7.06: The 4 to 7 P’s of branding 10.42: The importance of clarity in mission statements to define what you stand for 12.49: Rob Newman on the ‘weird schizophrenia’ required to be an effective CEO 17.16: Entrepreneur tip: ‘tell me the colour of the eyes of your first customer’ 18.00: How to use exclusions and negatives to define your brand position 22.00: Why metaphors and irony don’t work in advertising 23.42: How Pic’s Peanut Butter came to ‘own their brand category’ 26.44: The importance of delegation in scaling a business 31.10: What is brand alignment and why is it so important 33.58: How even marketing departments of big brands make mistakes with branding 35.57: NERD SUPERPOWER - recurring segment - featuring Fred Schebesta 39.07: NERD UNDER PRESSURE – recurring segment featuring Rob Newman Resources and links: Donald Trump speech transcription https://www.rev.com/blog/transcripts/donald-trump-phoenix-arizona-rally-transcript ‘The Wayback Machine’: https://archive.org/web/ Coca Cola brand fail https://www.marketing91.com/coca-cola-brand-failure/ Enjoyed this podcast? &gt;&gt;&gt;&gt; Please SHARE via text or social media ((!)) Get in touch with us here: https://nerdsofbusiness.com/contact/ You can follow Nerds of Business on socials: Twitter: https://twitter.com/business_nerds Facebook: https://www.facebook.com/nerdsbusiness/ Linked in: https://www.linkedin.com/company/nerds-of-business/Webbuzz Media#1. How to create a $100 million brand: the secret to designing a brand identity so good it can take you from start-up to the ‘rich list’#1. How to create a $100 million brand: the secret to designing a brand identity so good it can take you from start-up to the 'rich list'Season 1: 'The Branding Series' / Episode # 1

Building your brand all starts with the brand identity. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand identity.

Feature Story: Andre Eikmeier of Vinomofo and Why a one letter change in the brand name was a key inflection point to achieving a $100 million valuation.

“In the context of branding it’s really important to reflect on the fact that we didn’t set out to call this Vinomofo. We didn’t set out to say ‘hey, let’s be ‘wine motherf_____s’.” - Andre Eikmeier, co-founder of Vinomofo

Guest Bios:

Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.

Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Ben Carew (https://www.linkedin.com/in/bencarew/) is director of SEO & Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)       

What to listen out for:

3.01: ‘Sneak peek’ of feature story

4.04: the historical origin of branding

5.02: branding expert reveals what ‘brand’ really means today 

6.39: branding expert on why branding is so important

7.39: how branding complements ‘direct response’ marketing

9.47: Entrepreneur Fred Schebesta's journey from 'branding sceptic' to 'branding convert' at Finder.com.au

10.41: Fred Schebesta on branding as a ‘defensive moat’  

12.26: Branding expert reveals the four key theoretical elements to brand identity

14.21: Ben Carew on why logo design is so important for online marketing conversion of web traffic to lead or sale

19.28: Branding expert reveals the technical process for creating a brand identity

20.58: Branding expert explains what ‘category codes’ are 

23.45: Feature story - Andre Eikmeier of Vinomofo and how a one letter change in the brand name was a key inflection point to achieving a $100 million valuation

30.50: Fred Schebesta on being in a ‘constant state of beta’

31.10: Fred Schebesta on creating a 'phoenix company', not a 'unicorn'

31.59: Branding expert reveals the single most important aspect for a...]]>Season 1: 'The Branding Series' / Episode # 1

Building your brand all starts with the brand identity. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand identity.

Feature Story: Andre Eikmeier of Vinomofo and Why a one letter change in the brand name was a key inflection point to achieving a $100 million valuation.

“In the context of branding it’s really important to reflect on the fact that we didn’t set out to call this Vinomofo. We didn’t set out to say ‘hey, let’s be ‘wine motherf_____s’.” - Andre Eikmeier, co-founder of Vinomofo

Guest Bios:

Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list.

Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet.

Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (https://creditfixsolutions.com.au)

Ben Carew (https://www.linkedin.com/in/bencarew/) is director of SEO & Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au)

Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert & director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/)

Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/)       

What to listen out for:

3.01: ‘Sneak peek’ of feature story

4.04: the historical origin of branding

5.02: branding expert reveals what ‘brand’ really means today 

6.39: branding expert on why branding is so important

7.39: how branding complements ‘direct response’ marketing

9.47: Entrepreneur Fred Schebesta's journey from 'branding sceptic' to 'branding convert' at Finder.com.au

10.41: Fred Schebesta on branding as a ‘defensive moat’  

12.26: Branding expert reveals the four key theoretical elements to brand identity

14.21: Ben Carew on why logo design is so important for online marketing conversion of web traffic to lead or sale

19.28: Branding expert reveals the technical process for creating a brand identity

20.58: Branding expert explains what ‘category codes’ are 

23.45: Feature story - Andre Eikmeier of Vinomofo and how a one letter change in the brand name was a key inflection point to achieving a $100 million valuation

30.50: Fred Schebesta on being in a ‘constant state of beta’

31.10: Fred Schebesta on creating a 'phoenix company', not a 'unicorn'

31.59: Branding expert reveals the single most important aspect for a good brand identity – ‘fix and flex’

34.18: Entrepreneur Victoria Coster reveals her experience developing a brand identity, as a small business owner

36.06: ‘THE NERDOMETER’ - recurring segment

37.53: Host Darren on the three key takeouts from the episode

39.53: ‘NERD UNDER PRESSURE’ – recurring segment 

Resources & links:

The historical origin of branding https://en.wikipedia.org/wiki/Brand

Key statistic: Global advertising industry annual turnover $560 billion https://www.statista.com/statistics/236943/global-advertising-spending/

Coca Cola brand equity value: https://www.forbes.com/sites/kurtbadenhausen/2018/05/23/the-worlds-most-valuable-brands-2018/#96b24cc610c1

Key statistic: 500,000 global brands in existence https://www.inc.com/encyclopedia/brands-and-brand-names.html

The book Story Wars, by Jonah Sachs http://www.jonahsachs.com/books-1

The book Zero To One, by Peter Thiel https://github.com/huynhthaihoa/Book/blob/master/Zero-to-One-Notes-on-Startups-Peter-Thiel.pdf

User testing platform Pollfish https://www.pollfish.com/

Small business education program Business Blueprint https://businessblueprint.com.au/

*****

Enjoyed this podcast? >>>> Please SHARE via text or social media ((!))

[social_buttons nectar_love="true" facebook="true" twitter="true" linkedin="true"]

Get in touch with us here: https://nerdsofbusiness.com/contact/

You can follow Nerds of Business on socials:

Twitter: https://twitter.com/business_nerds

Facebook: https://www.facebook.com/nerdsbusiness/

Linked in: https://www.linkedin.com/company/nerds-of-business/



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>b7ee0a3e-6594-4df6-81dd-3d2f4821505aMon, 01 Jun 2020 00:00:00 +110041:49falsefull11111Season 1: 'The Branding Series' / Episode # 1 How To Create A Brand Identity So Good It Can Take You From Start-Up To The 'Rich List'. Building your brand all starts with the brand identity. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand identity. Feature Story: Andre Eikmeier Of Vinomofo And Why A One Letter Change In The Brand Name Was A Key Inflection Point To Achieving A $100 Million Valuation. “In the context of branding it’s really important to reflect on the fact that we didn’t set out to call this Vinomofo. We didn’t set out to say ‘hey, let’s be ‘wine motherf_____s’.” - Andre Eikmeier, co-founder of Vinomofo Guest Bios: Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich list. Andre Eikmeier (https://twitter.com/andre_eikmeier) is cofounder of $100 million online wine retailer, Vinomofo (https://vinomofo.com.au) Also founder of The Good Empire and Year of the Planet. Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, and founder of Credit Fix Solutions (https://creditfixsolutions.com.au) Ben Carew (https://www.linkedin.com/in/bencarew/) is director of SEO and Analytics at Webbuzz- The Growth Marketing Agency (https://webbuzz.com.au) Rachel Bevans (https://www.linkedin.com/in/rachelbevans/) is branding expert and director of The Healthy Brand Company (https://www.thehealthybrandcompany.com/) Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) What to listen out for: 3.01: ‘Sneak peek’ of feature story 4.04: the historical origin of branding 5.02: branding expert reveals what ‘brand’ really means today 6.39: branding expert on why branding is so important 7.39: how branding complements ‘direct response’ marketing 9.47: Entrepreneur Fred Schebesta's journey from 'branding sceptic' to 'branding convert' at Finder.com.au 10.41: Fred Schebesta on branding as a ‘defensive moat’ 12.26: Branding expert reveals the four key theoretical elements to brand identity 14.21: Ben Carew on why logo design is so important for online marketing conversion of web traffic to lead or sale 19.28: Branding expert reveals the technical process for creating a brand identity 20.58: Branding expert explains what ‘category codes’ are 23.45: Feature story - Andre Eikmeier of Vinomofo and how a one letter change in the brand name was a key inflection point to achieving a $100 million valuation 30.50: Fred Schebesta on being in a ‘constant state of beta’ 31.10: Fred Schebesta on creating a 'phoenix company', not a 'unicorn' 31.59: Branding expert reveals the single most important aspect for a good brand identity – ‘fix and flex’ 34.18: Entrepreneur Victoria Coster reveals her experience developing a brand identity, as a small business owner 36.06: ‘THE NERDOMETER’ - recurring segment 37.53: Host Darren on the three key takeouts from the episode 39.53: ‘NERD UNDER PRESSURE’ – recurring segment Resources and links: The historical origin of branding https://en.wikipedia.org/wiki/Brand Key statistic: Global advertising industry annual turnover $560 billion https://www.statista.com/statistics/236943/global-advertising-spending/ Coca Cola brand equity value: https://www.forbes.com/sites/kurtbadenhausen/2018/05/23/the-worlds-most-valuable-brands-2018/#96b24cc610c1 Key statistic: 500,000 global brands in existence https://www.inc.com/encyclopedia/brands-and-brand-names.html The book Story Wars, by Jonah Sachs http://www.jonahsachs.com/books-1 The book Zero To One, by Peter Thiel...Webbuzz Media‘Nerds Of Business’ – Podcast Trailer'Nerds Of Business' - Podcast TrailerEveryone knows running a business is hard. But no one talks about how it makes you feel.

The reality is that entrepreneurs are often stressed, or frustrated.

I’m Darren Moffat, your host. I’ve founded two companies, and as a director at Webbuzz the growth marketing agency I’ve worked with hundreds of business owners.

This podcast has a simple vision: to make entrepreneurs happier!

We do it by finding answers to the key challenges all businesses must overcome. Each episode is a piece in the puzzle to help you ‘crack the code’ to growth.

It’s an epic mission. I knew from the start we’d need help. But WHO could reveal the answers?

And then it came to me.

You can count on a nerd to solve the problem. So I went looking for nerds, and it turns out they’re everywhere!

Like this founder of a $250 mill internet business...

"“I always start with the marketing first. Even before I build the product. And a lot of people go, oh, we should think about marketing later. Before we build the product, we need to form this up. Amazon does this great. You want to build a new product, you have to write a press release - a one-page press release before you even begin. I was just at Amazon's office in New York.”

And this former venture capitalist who’s now the CEO of a public company...

“Well no, we got up well over a billion-dollar market cap, you know, through that education and storytelling. We got Australian investors to understand these type of technology businesses by looking at the growth of your top line rather than the profit and loss of your bottom line.”

I talk to experts who nerd out with technical solutions…

“The key thing for brand identity is fix and flex. Is that 'nerdy' thing? That's nerdy, that's very nerdy. We're into the 'brand nerd' territory here.”

And we have fun with segments like this...

"The 'Nerdometer'. A rating out of ten, how nerdy are you? I say I'm probably up there, maybe eleven. Eleven! Oh my god, you've broken the Nerdometer. There you go, you've some applause."

You’ll hear amazing insights. You’ll feel inspired. And you’ll learn actionable strategies to power the growth of your own business.

So join me, fortnightly on Tuesdays. Subscribe to Nerds of Business, FREE where ever you get your podcasts.



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>Everyone knows running a business is hard. But no one talks about how it makes you feel.

The reality is that entrepreneurs are often stressed, or frustrated.

I’m Darren Moffat, your host. I’ve founded two companies, and as a director at Webbuzz the growth marketing agency I’ve worked with hundreds of business owners.

This podcast has a simple vision: to make entrepreneurs happier!

We do it by finding answers to the key challenges all businesses must overcome. Each episode is a piece in the puzzle to help you ‘crack the code’ to growth.

It’s an epic mission. I knew from the start we’d need help. But WHO could reveal the answers?

And then it came to me.

You can count on a nerd to solve the problem. So I went looking for nerds, and it turns out they’re everywhere!

Like this founder of a $250 mill internet business...

"“I always start with the marketing first. Even before I build the product. And a lot of people go, oh, we should think about marketing later. Before we build the product, we need to form this up. Amazon does this great. You want to build a new product, you have to write a press release - a one-page press release before you even begin. I was just at Amazon's office in New York.”

And this former venture capitalist who’s now the CEO of a public company...

“Well no, we got up well over a billion-dollar market cap, you know, through that education and storytelling. We got Australian investors to understand these type of technology businesses by looking at the growth of your top line rather than the profit and loss of your bottom line.”

I talk to experts who nerd out with technical solutions…

“The key thing for brand identity is fix and flex. Is that 'nerdy' thing? That's nerdy, that's very nerdy. We're into the 'brand nerd' territory here.”

And we have fun with segments like this...

"The 'Nerdometer'. A rating out of ten, how nerdy are you? I say I'm probably up there, maybe eleven. Eleven! Oh my god, you've broken the Nerdometer. There you go, you've some applause."

You’ll hear amazing insights. You’ll feel inspired. And you’ll learn actionable strategies to power the growth of your own business.

So join me, fortnightly on Tuesdays. Subscribe to Nerds of Business, FREE where ever you get your podcasts.



This podcast uses the following third-party services for analysis:

Podcorn - https://podcorn.com/privacy]]>c93564b9-7c05-4a14-b4a9-ebb1ab851ae2Mon, 27 Apr 2020 06:45:00 +110002:17falsetrailer11111Webbuzz Media