Jamie and Tate, who is the former NIL Director at Kansas, compare notes on their experiences in the role and how they manage so many relationships across athletes, coaches, administrators, boosters, businesses and more.

The crew dissects what makes the best NIL programs successful within athletic departments, and how different units can best work together to achieve synergy.

They also address the future of collectives and what role they will have if schools are allowed to pay athletes.

And, naturally, the Adam & Tate close the conversation with some great EA College Football chatter.

As former collegiate athletes themselves, Adam, Tate and Michelle break down a wild last few weeks in the NIL industry and give their takes on whether they feel athletes SHOULD be employees or not.

The former NIL Coordinator at San Diego State University, Michelle is now the Director of Growth at JABA AI.

As a March Madness newbie, Tate shared his biggest takeaways, before he and Adam recapped their trip to the NCAA Men's Basketball Final Four.

The crew then runs through rapid fire topics surrounding all the latest news in the world of NIL.

The crew then chops it up about all of this year's Merch Madness plans, and how the NIL Store plans to capitalize on college basketball players' biggest moments.

Podcast veteran and expert NIL commentator Mit Winter, attorney for Kennyhertz Perry, joined the podcast to break down the news and bring some clarity to what this means for the future of college athletics!

Dev has an incredible background, having worked for Google, YouTube, and Meta, prior to his time with Athletes.org. Throughout his career, he has been focused on reaching new audiences by exploring emerging mediums for content distribution.

Steven explains how the NIL Store partnered with Gameday Spirit to make it happen, and dives into the incredible grand opening which included a line of Boilermaker fans all the way down the block.

It's a ruling that could turn college athletics and the employment status of athletes upside down.

Adam & Tate dive into exactly what the ruling means, and what happens next.

The crew recapped how much changed since the crew's last trip to Vegas, and the official reveal of the NIL Store Blanks Program with a live demo that wowed retailers.

The crew also breaks down its new partnership with OnIt NIL Trading Cards, which are now available in select NIL Stores, in addition to hot market preparations for Washington playing in the CFP National Championship.

Included in the episode is a breakdown of Charlie Baker's proposed model to pay athletes, the latest on (multi-year) waiver mayhem, and a discussion on where the heck olympic sports factor into all of these many changes.

Tate and Adam's perspective is of particular interest, as they both played olympic sports (baseball and volleyball) in college themselves.

Enjoy the episode and Happy New Year!

That's because Joe has built an "Edit" empire. He's the mastermind behind the graphics that raise entire fanbases in triumph, or make them wallow in despair. And they are the most important announcement of that athlete's life up to that point.

His graphics are used nationwide by college basketball players as they announce their college commitments or new destination from the transfer portal.

Joe walks us through the earliest stages of his career, when he started the business for fun in his early teens before building enough legitimacy to be trusted by the sport's most high profile athletes.

Joe has parlayed his efforts into a career with sports news site, On3, covering college basketball recruiting and the transfer portal, and provides great insight into the latest trends he's seeing with NIL.

She joined the pod with Steven, Adam & Sean to chat about how she found her biggest footing in NIL, her biggest regret (don't hit the delete button!) and trends she's seeing in the athlete creator space.

Learn more about Sam here: https://www.nilwithsamgreen.com/

The crew dives into the marketing efforts from Black Friday/Cyber Monday weekend, and how the NIL Store team was able to capitalize on buying habits throughout the months to earn athletes as much money as possible.

Also, Sean put his body on the line and ate hot dogs. A lot of them. All in the hopes of drumming up attention and earning more sales. He recaps all his other dumb promo ideas, as well.

Mit breaks down some of the biggest legal happenings around the world of NIL and gives updates on the status of pending student-athlete employment.

A former collegiate basketball player, Mit is an attorney at Kennyhertz Perry and has emerged as one of the leading voices on all NIL legal issues. Be sure to follow him on X (Twitter) for all the latest updates: @wintersportslaw.

Sean gives insight on how college athletes (and their schools) should best handle social media after a big loss.

And the crew also unwraps many of the latest headlines in the NIL space, including collectives partnering with businesses to create new potential revenue streams for their school's athletes.

It's a story of relationship-building, perseverance and confidence that Logan now shares with current Ohio State student-athletes in his role as the NIL Director for one of college athletics' biggest brands.

Listen to how Hittle became a walk-on on the football team, and how he's empowering the next generation of Buckeye student-atheltes to find both NIL and post-grad career success.

Gillespie spent the previous year at Kansas University, where was the Director of NIL Strategy and built the foundation for Kansas' entire NIL program.

One of the most well-connected and respected individuals in the NIL space, Tate shares what the first few weeks have been like at the NIL Store and dishes on what it was like building the NIL program at Kansas.

Eric came to us after previously spending eight years at CLC, one of the nation's preeminent trademark licensing companies. He's a true pro when it comes to knowing the in's-and-out's of the licensing world and will be a major asset to the Campus Ink team.

Eric and the guys deep dive into his previous experience in the licensing realm, and helps us understand the nitty gritty nuances that can make or break a license.

The most common element? They were at the top of their game for a sustained period of time. And new deals that came along never changed that. But what else did they do to be successful? Tune in!

Sean & Adam dive into some of Carter greatest findings through his polls, including debunking some of the greatest misconceptions. One of those misconceptions? That very student-athletes actually view NIL as a distraction.

You can find Bill Carter on LinkedIn, and be sure to subscribe to his NIL newsletter for all the latest in his survey findings.

WKU has cooked up a ton of ideas since opening their WKU NIL Store, including a TopsGun marketing campaign featuring their star quarterback and wide receiver. The merch was a hit!

Stoecker is the Assistant AD for Student-Athlete Development and NIL at WKU.

And what better place to start than by discussing Deion Sanders aka "Coach Prime" and the immediate impact he has had on the University of Colorado and its football program.

Campus Ink CEO Steven Farag, VP of Sports Adam Cook and Director of Marketing Sean Ellenby do a deep-dive into how Coach Prime has made an indelible mark on Colorado in such a short time, and how it has trickled into NIL.

Stay tuned all season for new topics in the world of NIL!

Amanda guides us on her journey navigating COVID and becoming an NIL expert, while sharing incredible insight on the NCAA college football video game situation, the NCAA in general, and other happenings in the world of NIL.

The duo also discusses some of the conventions the NIL Store team will attend, as Sean shares a horrifically embarrassing story about being too afraid to introduce himself to his now-wife. Things all worked out!

Heitner assisted with the crafting and promotion of legislation that sought to provide Florida college athletes with the right to profit off of their NIL, which ultimately passed in June 2020. It paved the way toward establishing important NIL rights for all college athlete across the country.

Jack and the crew discuss all the different things that made Purdue's partnership with the NIL Store a success, and how other schools can replicate it to help their athletes.

Additionally, they recapped the end of "Merch Madness" where the NIL Store ended up with three teams in the Final Four (UConn MBB, SDSU MBB, Va Tech WBB). Even better, UConn and SDSU advanced to the championship with the Huskies ultimately taking the crown.

The crew breaks down how they handled the craziness of basketball and how it has transitioned into the spring.

Steven, Adam & Sean chat with Matt about how his world changed in a matter of minutes, and how much he enjoyed the merchandise process.

The crew also discusses the latest updates in the world of the NIL Store, including everything the company is doing to celebrate "Merch Madness" for its athletes.

The crew also chats with Sean about his "cold email" to Steven, when he initially reached out expressing interest in working for Campus Ink. Just 20-years-old at the time of the email, Sean had built an impressive resume of entrepreneurship in the NIL space and beyond.

Sean works with the NIL Store's creative account managers to bring our athletes' visions to life, and has been instrumental in scaling art design as we rapidly increase our number of schools and athletes.

The guys recap their overall impressions of the trip and their biggest takeaways.

We also touch on the latest company developments, including its partnership with The Brandr Group and how it will impact the NIL Store and its athletes for its better!

Danielle joined our NIL team as the head of University partnerships, compliance and licensing after spending the previous three years at NIL marketplace leader INFLCR.

She works directly with each of our school partners to ensure success for their athletes and merchandise.

Danielle provides incredible insight on the early days of INFLCR, and relayed many of the parallels she in start-up life that she is once again experiencing with Campus Ink.

A few weeks ago, Grace's head coach, Teri Moren, made history when she became the first collegiate head coach to wear a player's NIL merch on the sidelines during a game. She did it to support Grace, who had recently gotten injured.

Grace jumped on the pod to give her reaction to Coach Moren's kind gesture, how it vaulted her sales, and how her perspective on NIL has changed over the past year.

The crew also chats about retail in the holiday season and production efforts, in addition to breaking down the NCAA's decision to hire Massachusetts governor Charlie Baker as its newest President.

2:00 - Sean & Adam recap trip to production facility

11:48 - Origin story of how we pay our athletes

15:55 - Campus Ink's history paying college athletes

22:30 - Athlete payout breakdown

24:00 - How royalties with schools work

28:30 - Initial outside feedback model

32:40 - How GLA's work

39:20 - New NCAA President named

Among the discussion points: Campus Ink's recent investment, a head coach wearing our merch on the sidelines, Purdue basketball using NIL in a marketing activation, new store updates and much, much more!

The trio also gives a recap on all the latest happenings at each of its stores, what's new around the NCAA and recent additions to our very own NIL team!

Vic was an enforcement officer for the NCAA when the original news of NIL legislation dropped, and most recently worked for an NIL startup.

Prior to the NCAA, Vic spent 8 years in the NFL as a security coordinator, running background checks for all 32 teams on new players entering the league.

NIL Management's foundation has been built around Ohio State athletes, for which Beebe has brokered mega deals for some of its top players. The most public deals have netted more than 500K for OSU athletes, including sponsorships with American Eagle, Designer Show Warehouse and Value City Furniture.

While new NIL legislation made it possible for student-athletes to be compensated on their name, image and likeness, the same cannot be generally said for international student-athletes due to their visa status.

Ksenia provides great insight into her history as a sports visa lawyer and recommendations for current international student-athletes who are looking for answers.

Fanword roots itself in storytelling, as the company signed on with schools to write first-person stories of some of its most fascinating athletes. It has since ventured into the NIL space, serving as an NIL directory and educational arm while also continuing its storytelling mission.

Adam & Sean chat with Tailon about how he balances such a demanding schedule and is able to squeeze so much out of life. They go in-depth about Tailon's brand, "RISE," and what inspired it.

Adam, Steven and Sean chat with Jason about his professional journey prior to starting MarketPryce, the solutions his company provides in the NIL space and what he sees for the future of NIL.

Coach Omidvar gives super valuable insight on why coaches should embrace NIL, how it has changed recruiting and what he sees for the future of college sports.

Both Carter & Grace were summer interns in 2021, but this was their first year working with the NIL Store. They talked about their favorite moments from the summer, what it was like seeing the company grow and what they see for the future!

Mit brings a unique perspective to NIL, having played college basketball at George Mason University and following NCAA matters closely throughout his professional career.

A University of Illinois graduate, Broc was the top merch-selling student while he was on campus working for Campus Ink.

Among the topics of discussion are differences between boosters and collectives, empowering local/national businesses and the long-term sustainability of collectives.

3:15 Indiana University partnership

7:56 Athlete attribution

14:45 Our relationship with the athletes

19:45 How to handle toxicity on social media

25:20 Summer interns are here!

30:34 What we are looking for in investors

Kam joined Illinois Athletics in June of 2021. His role synchronizes the various aspects of the INFLUENCE program and he serves as the external and internal point person for the Division of Intercollegiate Athletics' approach to NIL.

Youtube: https://www.youtube.com/watch?v=8tIskMYE9vg