Nonprofit CourageLab

Moves Management is Dead. Do This Instead.

Tue, 14 Apr 2026 01:00:00 -0400

Moves management is slowing you down. And it’s costing you real money.

In this episode, I’m breaking down why the traditional donor life cycle is outdated at best and harmful at worst. We’ve been taught to move donors through a neat, predictable pipeline. Discovery, cultivation, solicitation, stewardship. Sounds clean. Doesn’t work in real life.

Because donors don’t move on your timeline. And they definitely don’t need to be “managed.”

I walk you through what actually works instead. How to recognize when someone is ready right now. How to stop putting up unnecessary barriers. And how to lead in a way that unlocks six and seven figure gifts faster, with less friction, and way more alignment.

What you’ll learn in this episode

Why moves management creates unnecessary delays and blocks ready donors from giving
How rigid donor pipelines force conformity instead of real relationships
The real reason donors avoid meetings and how to respond instead
How major gifts can happen in weeks or months, not years
What it means to “read the donor” instead of tracking them through stages
Why digital communication is enough to qualify and close major gifts
How to identify when a donor is serious versus wasting your time
Why bold leadership builds trust faster than over-accommodating donors
How to ask before it feels comfortable and why waiting kills momentum
The role of vision in unlocking bigger gifts and long-term donor commitment

Donors don’t need to be managed. They need to be led. When you stop forcing people into a process and start responding to who they actually are, everything speeds up. Gifts get bigger. Trust builds faster. And you stop leaving money on the table that your mission needs right now.

Want 15 leads in 5 minutes? DM me "Breakfast burrito" on LinkedIn and I'll send you a pdf and 6-minute training to help you generate 15 leads for your nonprofit in minutes. It's totally free. All you need is an email to sign up. DM me "Breakfast burrito" - I'm from Texas, what can I say? - to get your pdf and mini training.

If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.

No Shame Fundraising: How Audacity Raises Six Figures in 90 Days

Tue, 07 Apr 2026 02:00:00 -0400

You’re not stuck. You’re just playing it way too cool.

If you’ve been feeling discouraged, checked out, or like fundraising just isn’t working right now, this is your wake-up call. Because the problem isn’t your donors. It’s not the economy. It’s not timing.

You’ve lost your edge.

In this episode, I’m walking you through what it actually takes to shake yourself out of that half-hearted energy and start raising serious money again. And spoiler: it’s not another strategy. It’s audacity.

I’m breaking down exactly what I would do to raise six figures in the next 90 days, even after losses, setbacks, or a rough quarter.

What you’ll learn in this episode

Why feeling discouraged is often a sign you’re playing it too safe
How audacity can instantly shift your energy and results in fundraising
Why your current donors are your best source for new major donor referrals
How to get into high-level rooms by asking to be a plus one
What happens when you cold DM a dream donor and just go for it
Why you should be asking loyal donors about planned gifts right now
How to turn volunteers and board members into real revenue drivers
Why asking for 20x more changes how donors see you and your leadership
The leadership problem behind underperforming teams and boards
How dropping your ego and asking for help leads to real opportunities and major gifts

If your donors aren’t stepping up, it’s because you aren’t. They follow your lead. When you raise your level of boldness, urgency, and conviction, everything shifts. This is leadership. Not strategy.

If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.

Why Nonprofits Plateau at $1M

Tue, 31 Mar 2026 01:00:00 -0400

If you’ve hit a million in revenue and suddenly everything feels harder, you’re not doing it wrong. You’ve just hit the plateau almost no one talks about.

This episode breaks down why growth slows down right when you’re trying to scale. Not because your mission isn’t strong. Not because you need more tactics. But because the way you lead, communicate, and ask has to change.

I walk through the exact patterns I see with executive directors and small teams stuck at this level. The good news is none of this requires more hustle. It requires better decisions, clearer messaging, and a lot more courage in the conversations you’ve been avoiding.

What you’ll learn in this episode:

Why getting from $1M to $2M is often harder than getting from $0 to $1M
How hiring becomes a major bottleneck and leadership skill at this stage
Why “cheerleader boards” stop working and what real board partnership looks like
How unclear, long-winded messaging is quietly costing you major gifts
Why your organization must be explainable in 20 seconds or less
How weak or vague asks leave six figures on the table with donors you already have
The real reason you’re under-asking and how it’s actually confusing your donors
Why focusing on pitching instead of dialogue is limiting your results
How to respond when donors say “not now” without losing the relationship
The connection between avoided conversations and stalled revenue growth

You don’t break through the million-dollar plateau by working harder. You break through by saying the things you’ve been avoiding, asking for what you actually need, and leading donors with clarity instead of hesitation.

If you’re an ED or DD of a $1M+ making a difference in your community and you’re ready to make bigger, bolder asks, then DM me “CL” on LinkedIn and I’ll share details.

The Successful Fundraiser Code

Tue, 16 Dec 2025 04:00:00 -0400

In this episode, I’m sharing something I’ve never broken down this clearly before: the core qualities and inner leadership skills I see in fundraisers who consistently close major gifts with more ease, confidence, and integrity. These ideas come directly from my own experience, from the work I do inside Courage Lab, and from watching fundraisers transform their results simply by shifting how they show up—not by adding more tasks to their plate.

What you’ll learn in this episode:

• Why separating your self-worth from donor responses makes fundraising lighter and far more effective

• How your presence, energy, and sincerity directly shape donor conversations

• Why genuine curiosity leads to deeper relationships and bigger gifts

• How self-awareness and self-acceptance strengthen your confidence with donors

• Why releasing assumptions and pressure opens space for more natural, productive conversations

• How embodying courage and conviction positions you as a peer to donors—not someone seeking approval

At the end of the day, what I share in this episode comes down to this: fundraising is an inside job. When you show up grounded, curious, and confident in who you are, everything else becomes easier. You build trust faster, your conversations are richer, and donors feel inspired to step into bigger opportunities. If you want to explore this work further, connect with me on LinkedIn or learn more about Courage Lab. I'm so glad you're here.

If you're an org with at least $800k annual budget and major gifts is your top priority, but you need a better strategy and approach, get on the waitlist for the next CourageLab cohort here: https://julieordonez.kit.com/couragelab2

How This Development Director Raised $250,000 in 6 months in 2 hours a Week Without Chasing Grants

Tue, 09 Dec 2025 04:00:00 -0400

In today’s episode, I’m bringing you a really special conversation with someone I adore — my friend and Courage Lab grad, Sheena Grosshans If you’ve been around here for a while, you know I love highlighting fundraisers who are doing courageous, meaningful work, and Sheena is truly one of the best examples of what’s possible when you combine heart, boldness, and a willingness to grow.

Sheena raised $250,000 in just six months while working only 1–2 hours a week inside Courage Lab. Yep — you read that right. And what makes her story even more powerful is that she’s doing life-changing work at To Write Love on Her Arms, supporting young people who are struggling with depression, addiction, suicidal ideation, and self-harm. Her commitment, her empathy, and her sheer belief in the mission shine through in everything she does.

In this episode, you’ll hear us talk about:

• How Sheena built a major gifts program from scratch

• The mindset shift that transformed her confidence asking for bigger gifts

• Why being bold, direct, and unapologetic changed the way donors responded

• The tiny follow-up habit that unlocked a $10,000 gift (and a $40,000 annual fundraiser!)

• How one “small” $500 gift turned into a $20,000 annual donor

• The courage it takes to restructure your role so you can actually raise more money

• What it looks like to advocate for your own capacity and get things off your plate

• Why consistency builds trust faster than any fancy stewardship plan

• How relationship-based fundraising helped her donors feel deeply connected to the mission

One of my favorite moments in this conversation is when Sheena shares the internal shift from “maybe you could give if you want” to “we are the best at what we do, and I’m inviting you into something powerful.” That shift alone can change everything — and you’ll hear exactly how it did for her.

If you’ve ever wondered what it looks like to step fully into your leadership as a fundraiser, to believe in the value of your work, and to ask boldly from that place of conviction, Sheena’s story is going to light you up.

I’m so proud of the work she’s done, and even more excited for you to learn from her today. Let’s dive in.

Close Major Gifts With Courage (Interview from We Are For Good Podcast)

Tue, 02 Dec 2025 04:00:00 -0400

This episode originally aired on the We Are For Good Podcast in their Working Sessions series. I’m sharing it here on my own channel so you can dive into practical strategies for closing major gifts this season.

It’s giving season, and if you want to close major gifts in the next few weeks, this episode is for you. I walk you through exactly who to ask, how to ask, and how to approach these conversations with courage and confidence. No fluff—just actionable steps to help you move forward with clarity and impact.

Here’s what we cover:

Identifying your warm prospects: I guide you through how to focus on donors who are already primed to give—those who’ve expressed support recently or are “all in” with your mission. Stop overthinking and start taking action.
Recognizing signals from your community: From emails, social media engagement, to personal encounters—learn how to spot the people who are most likely to respond.
Managing mindset and fear: I talk about why discomfort is normal when asking for major gifts and how courage isn’t the absence of fear—it’s acting despite it.
How to ask for more confidently: I break down the importance of being specific in your ask, giving donors clarity, and removing obstacles that slow their decision-making.
Handling mistakes with humility: I share how showing up authentically, even if imperfectly, builds trust and strengthens relationships.
Tools and resources: I offer my free Opportunity Brainstorm PDF to help you map your warm prospects and take immediate action.

Asking for major gifts doesn’t have to feel paralyzing. By focusing on the right people, preparing internally, and showing up courageously, you can increase your impact and build stronger relationships with your supporters. Refusing to let fear hold you back ensures your mission gets the resources it deserves—and it’s easier than you think to take those first steps.

How This New Solo ED Raised $225,000 in 12 Months

Tue, 25 Nov 2025 04:00:00 -0400

In this episode, I’m bringing you a powerful conversation with someone I’ve had the absolute privilege of working with over the last year and a half: Katherine Powers, Executive Director at Pacific Opera Project (POP). Katherine’s story is one of real transformation — as a leader, as a fundraiser, and as a steward of a growing arts organization that’s doing incredible, joyful, boundary-pushing work in Los Angeles.

When Katherine stepped into the ED role, she had no fundraising experience and very little time to figure it out. But what she did have was determination, curiosity, and a willingness to learn. In our conversation, she shares honestly about what it was like to come into major gifts as a total beginner, why fundraising initially terrified her, and what shifted once she began learning a clear framework and building her confidence.

We talk through the mindset changes that helped her grow POP’s contributed revenue from under $200k to over $400k a year — in just a couple of years — including closing multiple $50k gifts and preparing for POP’s first-ever six-figure solicitation. She gets into the practical steps she took, the scripts and tools that helped her, and the moments where she realized she was becoming the kind of leader who could ask boldly and lead her board and donors with clarity and vision.

I love this conversation so much because Katherine’s story proves what I deeply believe: when you have the right model and the right support, you can learn how to raise transformational money — even if you’re a one-person development shop doing five other jobs at the same time.

In this episode, you’ll learn:

How Katherine went from “I never want to ask for money” to confidently closing $50k gifts
The mindset shifts that unlocked her ability to lead boldly and fundraise effectively
Why major gifts became POP’s biggest opportunity — and how she structured her time
The exact tools and frameworks she used to make her first successful asks
How her transformation changed her board’s culture, donor relationships, and the organization’s trajectory
Why investing in her own development helped the entire organization grow
The revenue growth POP has experienced and what that means for their community, staff, and artists

This episode is such an encouragement if you’re a solo ED, a first-time fundraiser, or someone who knows major gifts is the next step — but aren’t sure how to start. Katherine’s story is proof that you can learn this, and you can thrive in it.

How This ED Found $235,000 in Her Donor File Without Grants or a Gala

Tue, 18 Nov 2025 04:00:00 -0400

In this episode, I’m digging into the real shifts that happen when leaders stop performing, stop softening themselves, and start showing up with clarity, honesty, and real authority — especially in major gifts work. Regina, an Executive Director in Courage Lab, shares her experience of shedding the “always upbeat, always polished” persona and stepping fully into her CEO energy. She talks about what changed when she stopped trying to be overly cheerful for donors who didn’t need or value that, how being direct actually accelerated trust, and what she’s learning as she leads a new development director through this work. Together, we explore what authentic leadership looks like, why relationships deepen faster when you tell the truth, and how taking courageous action creates real momentum inside an organization.

WHAT YOU WILL LEARN IN THIS EPISODE

• Why donors don’t need (or want) a polished persona — they want clarity, vision, and real talk

• How Regina realized she was draining energy by trying to sound upbeat instead of operating as a CEO

• The difference between relationship building and performing happiness

• How direct, honest communication fast-tracks donor trust

• Why showing donors the real challenges — not just the “shiny penny” — actually strengthens the partnership

• How her development director stepped into courage early, even while still learning the organization

• The mindset shift that helped her team make direct asks confidently, even without long-term relationships

• What happened when donors began engaging more deeply, referring others, and leaning into honest conversations

• How consistency, authenticity, and direct asks created organizational momentum

• Why Regina invested in Courage Lab, what stood out to her, and why the accountability model made all the difference

• What changed for their board, their fundraising approach, and their long-term strategy

• The transformation she’s already seeing just one month into the program — and what she hopes others take away from this work

This conversation is such a powerful reminder that major gifts aren’t built on performance — they’re built on leadership. When you stop worrying about being overly positive, deferential, or “pleasant” and instead tell the truth about what’s needed, donors rise to the occasion. Regina’s story shows what’s possible when an Executive Director claims her authority, leads authentically, and commits to courageous action even before everything feels perfect. It also shows how quickly things can shift when a team has the right structure, accountability, and support. If you want to hear what this kind of transformation looks like behind the scenes — and you’re curious about what Courage Lab can unlock for you — this episode is absolutely worth a listen.

Stop Asking For Advice When You Actually Want Money

Tue, 11 Nov 2025 04:00:00 -0400

Hey friend — this episode is a bit of a rant, because honestly, I just can’t take it anymore. There is some really bad fundraising advice floating around the nonprofit world, and one piece in particular absolutely drives me up the wall. You may have heard it before — “If you want money, ask for advice. If you want advice, ask for money.”

The idea behind it is that you should ask donors for their input first as a “relationship building tactic,” and then eventually you’ll be able to ask for money. But here’s what actually ends up happening: nonprofit leaders avoid asking for financial support altogether. They keep having meetings, asking for advice, collecting feedback… and meanwhile, the mission is still under-funded. I see this constantly with EDs, CEOs, development staff — and it’s not relationship-building. It’s manipulation. It’s having a hidden agenda.

And I don’t do hidden agendas.

In this episode, I talk about why “ask for advice to get money” is dysfunctional, manipulative, and ultimately ineffective in raising sustainable funding. I share why honesty is the real trust-builder, why clarity is more respectful than tip-toeing around your intentions, and why being direct is not rude — it’s actually generous. If we’re asking for support because our work matters, then we don’t need to hide that.

We also talk about:

Why confidence matters more than perfectly scripted asks
How “advice collecting” is often just procrastination dressed up as strategy
Why you should only ask for advice from people who have actually done what you’re trying to do
How implementing someone’s feedback (and reporting back) is what actually strengthens relationships
Why direct, honest asking raises more money faster — without the emotional exhaustion

If you've been told to “build the relationship first” but were never taught how, this episode is going to feel like taking a huge breath of fresh air. You don’t need to manipulate. You don’t need to disguise your intentions. You don’t need to be scared of asking.

You need courage, clarity, and clean communication — and we talk about all of that here.

Take a listen — especially if you’ve been avoiding the ask. This might be the moment everything clicks.

The Easiest Year-End Fundraising Strategy Most Nonprofits Overlook

Tue, 21 Oct 2025 04:00:00 -0400

Hey friend! I’m recording from my new apartment in Chicago, and I’m so excited to bring you Part 3 of my series on end-of-year giving strategies. This episode is a pep talk about the single most important thing I want you to focus on for a successful end of year: asking for more.

I know it sounds simple, but asking for more is the strategy that makes the biggest difference in raising money. I’m talking about asking current donors, loyal supporters, and even monthly donors for more — without overthinking it, without worrying about what’s “too much,” and without trying to budget their philanthropy for them. Your job is to communicate the need, build relationships, and invite generosity. The rest is up to them.

IN THIS EPISODE:

Why asking for more is the #1 strategy for end-of-year success
How to stop worrying about what’s “too much” for your donors
Why perfectionism and over-preparing can actually hold you back
How humility can make up for lack of know-how or missteps
Why fundraising is risky — and why that’s okay
How to turn mistakes into stronger donor relationships
Tips for having confident, clear conversations with your supporters
My approach to determining ask amounts and staying decisive
How to navigate awkwardness, conflict, and uncertainty with donors

The truth is, most of us overthink asking for more, and that hesitation costs time, energy, and ultimately, donations. I want you to feel set free from the fear of asking for too much or getting it “wrong.” Humility, emotional intelligence, and willingness to risk are your allies — they allow you to make the ask, repair missteps if needed, and build stronger, healthier relationships.

Whether you’re raising major gifts for the first time or trying to hit your end-of-year goals, this episode is packed with practical advice and encouragement to help you lean in, take the risk, and ask for more.

DM me CL to learn about joining Courage Lab, my cohort for leaders who want to raise $100K+ in just 1–2 hours a week.

3 Smart Habits for End-of-Year Fundraising Success Without Burnout

Tue, 14 Oct 2025 04:00:00 -0400

Hey friend, I’m coming to you from Chicago (yes, I just moved here a few days ago!) and I’m not missing a beat. Rain or shine, I’m showing up to help you crush your end-of-year fundraising goals.

This episode is part two of our mini-series on end-of-year giving. If you haven’t already listened to the workshop replay in the previous episode, go back and queue that up - it’s full of strategy, tactics, and my full roadmap for hitting your year-end goals.

Today, I’m sharing three specific practices that keep me focused, grounded, and effective during the chaos of year-end fundraising especially when it comes to major gifts. These are simple, doable habits that make a massive difference when the pressure is on.

In The Episode I’m breaking down:

The First 60: Why the first 60 minutes of your day should always go to donor outreach — and how that one habit can completely shift your fundraising momentum.
Ruthless Time Management: How to make decisions based on one question — “Will this help me reach my fundraising goal?” — and why saying no more often is actually the most selfless thing you can do.
Assume the Best: How adopting an abundance mindset changes the way you lead, ask, and connect — and why believing the best in your donors (and yourself) directly impacts how much you raise.

I’m also getting real about boundaries, board dynamics, and what healthy leadership looks like for fundraisers who are tired of being stretched too thin.

End-of-year giving can feel overwhelming — but it doesn’t have to. If you want to hit your goals without burning out, it comes down to focus, boundaries, and belief.

These three habits are what I return to again and again, they’re how I protect my time, serve my donors well, and keep my energy focused on what actually moves the needle.

If you’ve ever felt like you’re drowning in meetings, stretched between competing priorities, or second-guessing how to show up for donors - this episode is your permission slip to lead differently.

Workshop Replay – End-of-Year Fundraising Strategy

Tue, 07 Oct 2025 04:00:00 -0400

Hey friends, Welcome to this week’s episode, a special replay of a workshop I hosted on end-of-year fundraising strategies. If you’re in the nonprofit or fundraising world, this is a must-listen! I’m diving into **practical, tactical advice** for how I approach major gift fundraising to crush ambitious year-end goals. Spoiler alert: this is all about keeping it *simple*—because simplicity is the vibe here.

Here’s what you’ll hear in this episode:

1. Mapping Your Fundraising Roadmap

We kick things off by setting goals and creating a clear strategy to get there. I break down my personal two-page strategy document and how it helps me stay focused.

2.The Magic of Working Backward

Learn how I approach setting ambitious goals—like raising $500K—and break them down into manageable steps. Whether it’s identifying top donors or focusing on one-on-one asks, I’ll walk you through my thought process.

3.Ask Amounts & Projections

I introduce my “Ask Amount Framework” and show you how to determine the right ask based on a donor’s passion, trust level, and capacity. Then, we dig into projections: how to estimate potential gifts with realistic confidence levels.

4. Courage in Fundraising

Let’s get real—asking for big gifts takes guts! I share my journey from sweating over a $2K ask to confidently asking for millions. You’ll hear how to build your courage muscle and get more comfortable with the big asks.

5. Simple Over Busy

Whether it’s skipping unnecessary events or learning to advocate for your time, I’ll show you how to cut the noise and focus on what really drives results.

6. Donor Engagement Tips

From sending meaningful updates to personalizing your outreach, I share ways to keep donors engaged, invested, and excited to give—without overwhelming yourself.

This is like sitting down with a fundraising coach who’s giving you the playbook to simplify and amplify your efforts. Whether you’re just starting out or looking to refine your approach, you’ll walk away with actionable tools to hit your goals.

Take Action:

I encourage you to workshop your own fundraising strategy as you listen. Think about:

- Your big fundraising goal.

- Who your top 20 donors are.

- What ask amount feels bold but achievable.

Let’s make this end-of-year campaign your best one yet! Enjoy the episode.

Galas vs. Major Gifts: What the Data Reveals About True Fundraising ROI

Tue, 30 Sep 2025 04:00:00 -0400

If you’ve ever wondered whether your gala is really worth all the time, money, and energy it takes to pull off, this episode is for you. I’ve been in the trenches planning big-name events with celebrity co-chairs and keynote speakers, and I’ve also seen nonprofits raise six- and seven-figure gifts in just a few conversations. When you compare the cost, the time, and the results—it’s not even close.

In this episode, I’m breaking down the true ROI of galas versus focusing on major gifts, why galas are almost always more exhausting than they are profitable, and how you can start raising unrestricted dollars in less time with a better strategy.

IN THIS EPISODE, I TALK ABOUT:

Listener wins: real stories of people who closed $15K, $75K, and even seven-figure gifts just from listening to this podcast
The hidden costs of galas- staff time, hard expenses, and energy drain
Why gala money is often restricted (and why that ties your hands)
The challenge of converting gala guests into loyal donors
How major gifts free up your time and bring in bigger, unrestricted dollars faster
A client case study: what shifted when she stopped underestimating her board and started asking for more
The real reason leaders cling to galas (hint: it’s a courage problem, not a strategy problem)

If you say you value relationship-building, why are you still prioritizing event planning? Major gifts are hands-down the highest ROI strategy, and they don’t burn out your team. You can raise six figures in just a few hours a week with the right strategy, confidence, and language—and without spending nine months planning a gala.

How This Solo ED Raised $273,000 in One Night with Zero Cost (and Stopped Overthinking Major Gifts)

Tue, 23 Sep 2025 04:00:00 -0400

Hi friends! I’m so excited to share this episode with you because it’s a conversation with one of my Courage Lab grads, Cara Augspurger. Cara is the Executive Director of the Grace Care Center Foundation just north of Indianapolis, and she’s an all-star leader who has experienced incredible growth over the last six months.

When Cara and I started working together, she was confident in operations and communications but hesitant around major gifts and board engagement. Fast forward just half a year, and her board has hosted an event that raised $273,000 in one night - with multi-year commitments and new major donors at the table. Even more powerful? Cara’s own confidence has skyrocketed.

In this episode, Cara shares how she went from overthinking and procrastinating to boldly inviting donors and board members into the mission and the specific Courage Lab strategies that helped her get there.

Cara’s journey from board chair to solo ED and why she invested in coaching instead of a bonus
How she made the case to her board to join Courage Lab
The mindset shift that stopped her from overthinking major gifts
The event strategy that brought in $273k in one night (with 18 three-year commitments!)
Why accountability, templates, and consistent invitations completely changed her fundraising results
How she’s now 25% ahead of her fundraising projections - for the first time in organizational history

Cara’s story is proof that you don’t have to do fundraising alone and that courage, clarity, and accountability can change everything. Whether you’re a solo ED or just feeling stuck, her transformation shows what’s possible when you stop playing it safe and step into major gifts with confidence.

Year-End Fundraising Pep Talk for Major Gifts Success

Tue, 16 Sep 2025 04:00:00 -0400

Season seven of Nonprofit Courage Lab kicks off with a truth-telling pep talk. End-of-year fundraising doesn’t have to mean sleepless nights, burnout, or tolerating underperforming teams and boards. You’re capable of raising millions—unrestricted—and doing it in a way that feels fun and sustainable.

In this episode, I’m calling out the silent habits that hold fundraisers back: saying yes when you need to say no, underestimating yourself and your donors, making excuses for your team, and tolerating mediocrity that poisons your culture. I’ll share what separates the organizations that thrive from those that fall behind—and why advocating for yourself, leading unapologetically, and setting clear expectations are non-negotiables for success.

IN THIS EPISODE, YOU’LL LEARN:

The funding shifts impacting nonprofits right now—and how to prepare
Why saying “no” is a leadership skill, not a risk
The hidden cost of making excuses for underperformers (and how to stop)
How to use empathy without enabling dysfunction
A real coaching example: turning around a million-dollar deficit with better leadership conversations
Why advocating for yourself changes everything—from your workload to your fundraising results

You are capable of more than you realize. It’s time to stop underestimating yourself, stop apologizing, and stop tolerating excuses—from yourself, your team, or your board. When you step into your leadership unapologetically, you’ll raise more money, lead healthier teams, and create lasting change.

Ask Julie: How Do I Become More Confident?

Tue, 12 Aug 2025 04:00:00 -0400

We’ve made it to the final episode of Season 6! Honestly, I’ve lost count of how many episodes we’ve done together, but I do know this: I’m so grateful for you. Thank you for being here, for trusting me, and for committing to your own journey of becoming a more courageous fundraiser, leader, and human.

In this episode, I’m talking all about how to build confidence — and not in the fluffy, "say affirmations in the mirror" kind of way (though hey, nothing wrong with that!). I'm diving into the real, practical ways I’ve built confidence myself and how I’ve seen my clients do the same.

Here’s the truth: Confidence is self-trust. And self-trust is built one promise at a time.

I break down:

Why we often break our word to ourselves (and how it erodes trust)
How understanding your own motivation style (shoutout to Gretchen Rubin’s Four Tendencies!) can change everything
Why your environment matters so much — and how to get in rooms with people who are braver than you
The critical link between courage and confidence (spoiler: courage comes first)
Practical steps to build momentum, keep your promises, and track your growth

Plus, I get into the difference between confidence and arrogance, how people-pleasing keeps us stuck, and why living by obligation will always dull your light.

I share a few client wins too — like someone who raised $560K in just 6 months as a one-person shop. Not because they suddenly became confident overnight, but because they created an environment where courage was the norm.

Take this with you:

Make a list of the things you’ve been putting off.

Give yourself a deadline.

Tell someone.

Take the risk.

Track the win.

Repeat.

If you’ve been feeling like confidence is just out of reach — listen to this. I promise, you are more capable than you think. And building self-trust is totally possible, no matter where you’re starting from.

I’d love to hear from you:

What’s a courageous risk you’ve taken recently? Share it in the comments or DM me on LinkedIn — let’s celebrate together.

If this episode resonated, pass it on to a colleague who needs a confidence boost today.

Here’s to living by design, not default.

The 3 Pain Points Keeping You From Raising Millions (And How to Flip the Script)

Tue, 29 Jul 2025 04:00:00 -0400

Hey friend ,in this episode I’m breaking down the three biggest pain points I see over and over again when it comes to raising the money you need to fund your mission. Whether you're a nonprofit CEO, ED, or development leader, these are the places where we often get stuck... but we don’t have to stay stuck.

Here’s what we’re diving into:

Strategy That Actually Fits You

It’s not enough to copy what worked for another organization. I walk through how to develop a fundraising strategy that’s aligned with your culture, your team, your values, and your capacity -not just what looks good on paper. Spoiler: if your org deeply values sustainability, don’t expect an events-heavy model to work.

Courage is the Difference Maker

No one talks about how much courage it takes to raise major gifts. To face rejection. To say no to donors who want to dictate your mission. To speak up when something’s not working. Courage is the backbone of effective fundraising, and I’m sharing real stories -including my own failures - to help you build that muscle.

Emotional Intelligence is Your Fundraising Superpower

I used to say “relationships” were the third key, but I’m refining that: it’s actually emotional intelligence (EQ). I break down the four components of EQ and why it’s the number one indicator of fundraising success. You’ll get a peek into the book I’m currently rereading (Emotional Intelligence 2.0), and how this work has changed the way I lead and raise money.

Whether you're struggling with awkward board meetings, feeling stuck in fear, or wondering why your strategy just isn’t landing - this one’s for you.

If you loved this episode or had a lightbulb moment, hit me up on LinkedIn and let me know.

Ask Julie: Donors Don’t Want To Meet?

Tue, 15 Jul 2025 04:00:00 -0400

I’ve always wanted to host a live call-in show where folks ask their biggest fundraising questions and I just dive right in with real-time advice. Since we’re not quite doing live radio, this episode is the next best thing.

In this one, I’m answering three tough, common questions I’ve gotten from past clients and people on my email list. These are the situations that come up all the time - and they’re not easy. But I’m walking you through how I’d handle them, step by step.

Here’s what we cover in this episode:

What to do when a major donor doesn’t want to talk to you
How to stay in your role and keep doing your job even when a donor says, “Don’t waste your time”
What to say (and how to say it) when your executive director has stepped way back from fundraising
How to finally have the honest conversation you’ve been avoiding with your leadership
What it really means when your board says they “don’t do fundraising” and how to respond

This episode is honest, practical, and full of scripts and mindset shifts you can use right now to move through these challenges.

Also, if you want to raise six figures in 16 weeks, I have three one-on-one spots open right now. This is the most affordable private coaching I’ve ever offered, and it’s a powerful way to work together if you’ve been waiting for the right time. If you’re interested, send me a message on LinkedIn.

If you’re not on my email list yet, stop what you’re doing and go sign up. You’ll get instant access to my free templates, including my 24-page donor scripts cheat sheet, plus first dibs on workshops and coaching opportunities.

You can sign up at julieordonez.com or nonprofitcouragelab.com.

Message me on LinkedIn to inquire about 1:1 coaching: linkedin.com/in/julieordonez

Thanks for listening. Keep showing up, telling the truth, and leading with courage.

BTS of a $810,000 Gift (What It Actually Took)

Tue, 10 Jun 2025 04:00:00 -0400

In this episode, I’m bringing you a story that perfectly captures why courage is one of the most important skills you can build as a fundraiser — and how it can completely change your results. You’ll hear about my client Laura, a high-performing fundraiser who pushed herself to take a huge risk. First, she asked a donor for a $250,000 gift and heard “no.” But she didn’t let that stop her. She kept strengthening her “ask” muscle and later made a $1.5 million ask — which led to an incredible $810,000 gift that helped her team close out their fiscal year strong.

And here’s the thing — this transformation wasn’t about tactics or scripts (though we worked on those too). It was about how Laura saw herself, how she built her courage, and how she led by example for her team. Whether you’re trying to hit a big revenue goal or just want to feel more confident going after major gifts, there’s so much in this story for you.

Here’s what you will learn:

Why taking bigger swings with loyal donors is key to reaching your next fundraising level
How to strengthen your “ask muscle” and get comfortable with hearing “no”
Why the way you see yourself as a fundraiser impacts the size of the gifts you ask for
How emotional intelligence helps you identify which donors are ready for a bigger ask
The behind-the-scenes story of how one bold ask turned into an $810,000 gift
How to model courage as a leader so your entire team rises with you
Why generosity is contagious — and how your boldness can ripple through donor networks

Thanks so much for tuning in today. I hope Laura’s story inspires you to take more courageous swings in your own fundraising work. It’s not always easy to push past fear or to risk hearing “no” — but when you do, the doors it can open are incredible. Remember, your donors want to give. Your mission deserves big gifts. And YOU are capable of asking for them.

If this episode resonated with you, I’d love it if you’d share it with someone else who’s on this fundraising journey too. The more we encourage each other to lead with courage, the more impact we can all create. See you next time!

Big Abundance Energy in Fundraising

Tue, 03 Jun 2025 04:00:00 -0400

Hey, friends in this episode, I’m breaking down what it really looks like to operate from an abundance mindset as a fundraiser or nonprofit leader. If you're tired of feeling pressure to chase every donor, scared to hear “no,” or stuck in scarcity, this is for you. I’m sharing real stories and practical signs that show when you’re leading from a place of trust, service, and confidence, not desperation.

Let’s talk about donor referrals, releasing misaligned people, and making bold asks with zero attachment. Abundance isn't just a nice idea — it's a powerful shift in how you show up and invite generosity.

What We Cover in This Episode:

How to know when you're in an abundance mindset (and what it actually looks like in real life)
Why I refer donors to other nonprofits and how that move came back around years later
The power of low-pressure, service-based leadership in major donor relationships
Letting go of board members, donors, and prospects who aren’t aligned
Why cycling through unresponsive prospects is necessary for growth
The mindset shift behind bold, audacious asks and how I went from $5K/month to a $300K gift
How to stop budgeting donors’ philanthropy for them
Owning your mistakes and asking for donor feedback with confidence

Here’s what I want you to take away: there is plenty. There are plenty of donors, plenty of money, plenty of opportunities. The more we let go of clinging and chasing, the more we make room for aligned, meaningful generosity to flow in.

Being in an abundance mindset doesn’t mean you don’t want results — it means you trust that the right people, the right gifts, and the right timing will come when you lead with service, clarity, and courage.

From $500k to $700k from 20 donors in 31 minutes (Steal this pitch)

Tue, 27 May 2025 04:00:00 -0400

In this episode, I sit down with Patrick Dunn, Executive Director of the International Pemphigus and Pemphigoid Foundation (IPPF) I walk you through exactly how I would pitch donors if I was looking to pick up an additional 200k in funding.

What you’ll learn in this episode:

Why storytelling and donor connection matter more than fancy tech
The biggest pain points in donor stewardship—and how Patrick is thinking about improving it
What Patrick believes is possible with their top donors if they had better systems and stronger asks
A live role-play of a real donor conversation (yes, Patrick practices a pitch on the fly!)
Messaging that moves donors into deeper giving (without pressure)

I loved this conversation with Patrick because it shows the heart of what fundraising should be: human, values-driven, and impact-focused. It’s not about being perfect—it’s about making the ask and building real relationships. If you’re wondering how to inspire major gifts even without a big team or budget, this episode will give you ideas (and courage).

This Development Director Needed Hope - I Solved Her Fundraising Problem in 53 Minutes

Tue, 20 May 2025 04:00:00 -0400

In this episode, I sit down with Maria from Soft Landing Missoula- an incredible nonprofit helping refugee and immigrant families build new lives in Montana. We talk about how they got started, how they fund their work, and the emotional reality of fundraising in a world that’s constantly shifting.

Maria shares what it’s like to lead fundraising efforts at an organization where over half of their revenue comes from individual donors and what she’s hearing from those donors right now. Spoiler alert: It’s not always about money. Sometimes donors just need to process what’s happening in the world, and Maria’s learning how to hold space for that while keeping her focus.

We also talk honestly about what it means to lead yourself well during tough times, how to listen without taking everything at face value, and why emotional intelligence might be your most important skill as a fundraiser.

What we cover in this episode:

The mission and impact of Soft Landing Missoula
Why people in their community give and keep giving
Navigating the emotional side of donor conversations
The difference between what donors say and what they do
Fundraising challenges in uncertain political and economic times
Why you should trust the data over the noise
What bravery looks like when you're asking for big gifts

My favorite moment? When we talk about how life is always "lifeing" for your donors—even when it’s not making headlines. It’s a powerful reminder that generosity isn’t always logical or linear, but it is resilient.

Donors are still giving. The work still matters. And part of our job is managing our own mindset so we can keep showing up with passion and purpose—no matter what.

I Helped This ED Find $200k In Her Donor Base

Tue, 13 May 2025 04:00:00 -0400

In this episode, I had the absolute pleasure of chatting with Heather Beam, founder of Practical Education Network (PEN), a nonprofit that’s transforming the way science and math are taught in Africa. Heather shares the story of how building a wind turbine with students in Ghana sparked her mission to make hands-on, project-based learning the new normal across the continent. We talk about her big vision, the current impact of PEN, and the realities of fundraising for such an ambitious goal. If you're passionate about education, innovation, or nonprofit leadership, this conversation will inspire you.

What We Cover in This Episode:

Heather’s Origin Story: How her experience in mechanical engineering—and a life-changing classroom project—led to starting PEN in Ghana.
The Big Vision for PEN: Why Heather wants to make hands-on STEM education the norm across all of Africa, and what that really means in terms of scale and impact.
Current Impact & Reach: Over 9,000 teachers trained since 2016, with programs expanding from Ghana to Rwanda and Liberia.
The Challenge of Fundraising: How PEN funds its work through a mix of individual donors, foundations, corporate partnerships, and NGOs—and why individual giving is a key focus area for growth.
The Power of Donor Relationships: We dive into why Heather’s most loyal donors give, how the 80/20 principle applies to fundraising, and how to personalize asks to inspire bigger gifts.
Heather’s Next-Level Goals: Her plan to double individual giving and create sustainable funding that covers PEN’s operational needs.

I loved Heather’s passion for problem-solving and her belief that every student should leave school with the skills to tackle real-world challenges. Her story of building a wind turbine from a plastic bucket and scrap computer parts was such a powerful example of what’s possible with creativity and resourcefulness. And as a fundraiser myself, our discussion about donor motivation and making personalized asks really hit home.

Heather’s mission is bold, but so necessary. Education is the foundation for change, and Practical Education Network is doing the work to ensure students are equipped not just with knowledge, but with the confidence and skills to innovate and solve problems in their own communities. If you’re inspired by this conversation, I encourage you to learn more about PEN and consider supporting their work.

Part 2: How I Raise $2.5M With No Gala and a Whole Lotta Boundaries

Tue, 29 Apr 2025 04:00:00 -0400

In this episode, I’m walking you through exactly how I build quarterly engagement plans for donors- even the ones who haven’t given a dollar yet. Whether you’re working with major donors, connectors, or board members, I’m sharing the strategy behind how I map out touchpoints, meeting goals, and creative ways to bring people closer to the mission.

I’m also talking about one of my favorite things: “big swings”. That’s the list of dream donors I revisit regularly with playful, intentional outreach. You’ll hear a couple of my favorite stories about how I got the attention of folks who ignored me for months- and how one woman’s love for golden doodles helped me land a meeting after total silence for nine months.

What I cover in this episode:

- How I create custom engagement plans for every key relationship in my portfolio

- The exact tools I use to stay organized and track donor engagement

- How I split my time between current donors and new prospects

- Why protecting your focus is everything (and how I do it with calendar blocks)

- The “big swings” strategy I use to reach dream donors and companies

- Creative low-cost ideas for getting a donor’s attention when they’re MIA

- How I use leverage from my team and board to make connections easier

- Real-life examples of donor outreach that actually worked

You don’t need a massive donor file or a million-dollar budget to build strong relationships- you just need a system, some creativity, and the discipline to follow through. The biggest wins often come from the boldest (and most playful) outreach. Think about who’s on your big swings list right now, and what small move you could make today to reconnect.

Part 1: How I Raise $2.5M With No Gala and a Whole Lotta Boundaries

Tue, 22 Apr 2025 04:00:00 -0400

Last week, I hosted a 3-day intensive here in sunny Los Angeles with seven of my amazing clients, and let me tell you—it was powerful. Teaching for three full days was both exhausting and energizing in the best way, and I knew I had to bring a piece of it to the podcast.

In today’s episode, I’m sharing the very first session I taught on Day 1 of the intensive. It’s all about the exact roadmap I’ve followed to raise $2.5 million—multiple times. This isn’t theory. This is what I actually do: how I think, how I plan, how I build relationships with donors, and how I stay consistent when things get hard.

We get into the real-life habits that fuel this work. The mindset I use. The calendar strategy. Even how I start my day (spoiler: intention-setting and gratitude are non-negotiables for me).

If you’re building a donor portfolio, raising money, or leading a fundraising team—you’re gonna want to take notes.

What I cover in this episode:

- The 3 words I choose every morning to set the tone for my day

- Why intentional energy matters in high-stakes fundraising

- How I build long-term relationships with donors like “Bob”

- The exact outreach strategy that opened the door to a whole new donor network

- The donor profile I write all my content for (and how I built it)

- How I structure my weekly calendar to stay focused on my North Star

- Why gratitude, follow-up, and *actually caring* are game-changers in this work

Let’s be real...

Fundraising is not easy. There’s pressure. There’s rejection. There’s a lot we can’t control. But what *is* in your control is how you show up. How you build trust. How you become someone donors remember—in good times *and* hard times.

If you want to know what it really takes to raise millions while staying grounded, intentional, and human… this episode is for you.

Hit play and let’s dive in.

The Big Lie Blocking BIG Gifts

Tue, 15 Apr 2025 04:00:00 -0400

Last year, I worked with a client who was outwardly successful- they had just wrapped a major capital campaign and were bringing in over $2 million annually. But behind the scenes, they were working around the clock, checking emails late into the evening, and spending weekends catching up on work. When we started coaching together, their biggest desire wasn’t another big win,it was a different way to work.

In this episode, I talk about what it means to raise more by doing less, why growth often comes through subtraction, and how our internal beliefs about worthiness can either fuel or completely block our success. This is a deeply personal, honest conversation about why so many of us in the nonprofit space tie our worth to our output and how that mindset is costing us.

What we cover in this episode:

The story of a client who looked successful on the outside—but felt unworthy inside
Why doing more isn’t the key to raising more money
How to identify your “Big Asks” and apply the 80/20 principle
The difference between working from worthiness vs working for worthiness
Why we often overwork, avoid asking for help, and tolerate misaligned donors
How our subconscious beliefs about money, success, and worth can block major gifts
The silent damage of perfectionism, people-pleasing, and proving ourselves
Why judgment of wealthy donors might be sabotaging your fundraising
An invitation to reflect on your worth—and what it would mean to truly accept it

This episode is raw, real, and reflective. If you’ve ever felt like your work, your results, or your impact are what make you worthy- this is your reminder that you already are. Your worth is not up for debate. Not based on your to-do list, your revenue goals, or how many people you help. I hope this conversation gives you the courage to lead, fundraise, and live from a place of truth and worthiness not exhaustion and overcompensation.

If this resonated with you, I’d love to hear from you. Take a moment to reflect and maybe even share this episode with someone who needs to hear it too.

Become Unstoppable and Raise Millions-No Matter What's Happening

Tue, 08 Apr 2025 04:00:00 -0400

Hey friend — today's episode is one of those real talk moments we all need. If you're a leader or a fundraiser trying to navigate this wild moment in time, I want you to know: you're not imagining things. Things are changing. Funders are pulling back. DEI efforts are being defunded. And the economic and political climate is shaky at best.

But here's the truth: in uncertain times, you can still be unstoppable.

In this episode, I'm sharing what it takes to lead boldly, raise major gifts, and build crisis-proof relationships — no matter what’s happening around you. I’ve seen firsthand what happens when leaders double down on growth, strategy, and self-leadership. And I’ve also seen what happens when we freeze and play small. We can’t afford to do that anymore.

What we cover in this episode:

Why the old strategies won't work anymore (and what to do instead)
How to build funding relationships that actually last
What it means to become truly self-led as a fundraiser and leader
The power of iteration and how I learned to fundraise in the middle of the Great Recession
The mindset shift you must make if you want to raise more with less stress
Why being bold attracts bold donors — and how to stop playing small
A reminder that you don’t have to do this alone (and in fact, you shouldn’t)

This episode is your invitation to step into the next level of your leadership. If you've been tuning in week after week, soaking up the pep talks — amazing. But the truth is, that’s not enough anymore.

If you’re ready to:

Get real support
Uplevel your skills
Stop spinning your wheels and start seeing results

Then now is the time to take action. Join Courage Lab or get inside Get Real Coaching. You already know the free stuff is powerful — just imagine what’s possible when we actually work together.

No more waiting. No more hoping things will get better. Bold leadership starts with you.

Until next time — see ya.

How my client raised $10.2M In Unrestricted Individual Giving in 12 mos without Working Til 10pm

Tue, 18 Mar 2025 04:00:00 -0400

If you’re looking to raise major gifts without working till 10 PM every night, this episode is for you. I’m breaking down exactly how my client raised $10.2 million in unrestricted revenue from individuals in just 12 months without burnout.

This episode is especially for you if you already have individual donors (including monthly donors and board members who give personally or through their companies). Major gifts are a priority for your nonprofit’s revenue strategy. You have at least one person helping with fundraising, even if they’re just getting started. You want to become a stronger leader, a better fundraiser, and honestly a better human while doing this work.

But if you’re just looking for strategy and tactics without personal growth? This might not be your jam. There are plenty of people who can give you just the strategy, but I focus on both professional and personal development. If that sounds good to you, keep listening!

What We Cover in This Episode:

The biggest mindset shifts my clients make to go from overwhelmed to effective.
The common mistake of thinking you need to “do more” to raise more money - and what actually works instead.
Why hiring consultants who add busy work won’t move the needle.
How understanding wealth, non-liquid assets, and donor motivations leads to bigger gifts.
The three key pillars that drive fundraising success: Strategy, Skills, and Self.
How my coaching helps fundraisers double their revenue without doubling their workload.

I got into fundraising 16 years ago because I needed a job. I had no experience, but someone took a chance on me and trained me. I learned the ropes the hard way - working way too much for way too little, losing sleep, my hair falling out. I thought success meant doing everything and burning myself out in the process.

Fast forward to today: I’ve raised millions of dollars for top organizations, worked with some of the best mentors in the industry, and now I teach nonprofit leaders how to do the same without the burnout.

Success comes down to three key factors. First, having the right strategy where you spend your time matters. We start by analyzing your calendar, optimizing your time management, and creating a plan that actually works. Second, developing the right skills is essential. This includes learning how to have powerful donor conversations, crafting compelling messaging, and mastering negotiation so you stop settling for small gifts. Finally, success depends on you, your mindset, leadership, and personal growth. Fundraising isn’t just about tactics; it’s about how you show up and lead with confidence.

Ask Julie: What Do You Do When a Donor Gives Less Than They Promised

Tue, 11 Mar 2025 04:00:00 -0400

In this episode, I’m diving into a question that came up inside my six-month coaching and training program, Courage Lab 2.0. If you haven’t checked it out yet, you totally should—people inside are seeing incredible results, making big moves, and getting a huge return on their investment.

During one of our recent community Q&A calls, someone asked a really important question: What do you do when a donor who previously committed to giving a certain amount suddenly decides to give less? Maybe they cite political or economic uncertainty, or their priorities are shifting—either way, it puts you in a tough spot.

I’ve seen this scenario play out many times, and there are two main ways to approach it. In this episode, I break down both paths and share how I navigate these conversations with boldness and leadership. Because here’s the thing—this isn’t a new phenomenon, and it’s not going away. But as fundraisers and leaders, we have to step up, challenge the status quo, and advocate for the resources we need to do our work effectively.

What we cover in this episode:

How to respond when a donor changes their commitment
The importance of getting curious before reacting
Why values clarification is key in donor relationships
How to position your organization as a top-performing investment
The power of bold, direct conversations that hold donors accountable
Why now is the time to lead, not settle for less

If you’ve ever had a donor change course on you, this episode will give you the mindset and strategy to handle it with confidence. It’s time to lead with courage and make sure the best, most effective organizations—like yours—get the funding they deserve.

Listen in, take notes, and let me know what resonates with you!

If I Were Samaritan.city This is How I’d Raise $5 Million in 6 Months

Tue, 04 Mar 2025 04:00:00 -0400

Hey friend! In this episode, I’m walking you through a case study of what I’d do if I were part of Samaritan—a nonprofit that’s tackling homelessness in an innovative way. They’ve built a tech platform that connects unhoused neighbors with social and financial capital to help them move forward. It’s a mission that’s close to my heart, and I see so much opportunity for growth.

So, here’s the fun part: If I were in their shoes, how would I raise $5 million in six months? Let’s break it down.

What We Cover in This Episode:

Why Samaritan’s model is so compelling and different from traditional nonprofits
The three main revenue streams I’d focus on to hit a $5M fundraising goal
How to maximize corporate healthcare partnerships for bigger investments
The power of unrestricted funding from high-net-worth donors and family foundations
Engaging and scaling a grassroots volunteer donor program
The role of a strong board and network in attracting major funding
The importance of storytelling, data, and strategic donor outreach

This episode is all about strategy, innovation, and thinking bigger when it comes to funding a mission-driven organization. Whether you’re in the nonprofit world or just love hearing about creative fundraising approaches, I think you’ll get a lot out of this one.

Let’s Connect:

If you found this episode helpful, send me a message! I’d love to hear your thoughts. And if you’re part of a nonprofit looking to scale, this might give you some fresh ideas to apply.

Building a Culture of Accountability in Fundraising

Tue, 18 Feb 2025 04:00:00 -0400

Hey friend, I had an eye-opening strategy session with a client last week, and I have to share it with you. She came to our call struggling with prioritizing the ask in her fundraising efforts. She was caught up in the day-to-day grind, and when I asked her how many asks she made last month, she had no idea. Sound familiar?

Here’s the thing: If you’re not tracking your asks, how do you know you’re not making enough?

In this episode, I break down why tracking Key Performance Indicators (KPIs) is critical for fundraising success. You may have big revenue goals, but if you're only tracking how much money you've raised, you're missing key data points that tell you how to adjust your strategy in real time.

What You’ll Learn in This Episode:

- The difference between lagging indicators(like money raised) and leading indicators (like asks made)

- Why tracking your daily fundraising activities matters more than just the end-of-year total

- How setting and tracking the right KPIs can give you clarity, accountability, and confidence in your fundraising strategy

- The emotional intelligence and communication skills you need to make stronger, more effective asks

- How radical accountability—both for yourself and your team—can transform your fundraising results

Ask Yourself:

- How many asks are you making each month?

- Are you tracking your progress daily, or waiting until it’s too late?

- Is your team holding themselves accountable, or are you picking up the slack?

If you want to grow your fundraising revenue, it’s time to stop guessing and start tracking the right things. Tune in now and let’s get to work!

10 Asks in 10 Days Challenge

Tue, 11 Feb 2025 04:00:00 -0400

This episode is a little different—it's a snippet from a coaching call where we dive deep into the "Ten Asks in Ten Days" challenge. If you’ve ever struggled with making bold asks, whether in fundraising, business, or life, this one’s for you.

I started my business nearly seven years ago because I saw so many smart, relationally savvy leaders who were “stuck”—not because they lacked strategy, but because they lacked courage. I kept hearing, “I need a better strategy,” but what I realized? Strategy wasn’t the issue. People just weren’t taking action. They weren’t making the ask.

So, I became a student of courage. I read, I studied, I surrounded myself with bold people, and I learned that courage isn’t something that just “happens”—it’s built. It’s designed. And it’s necessary if we’re going to do the work that actually moves the needle.

Why We Don’t Ask (And Why That Needs to Change)

I can’t tell you how many times I’ve heard, “I’m just not comfortable asking for that amount.” And let me be real with you—that both breaks my heart and fires me up. If we want to raise millions, build reserves, and truly change our communities, we need to get past our discomfort. Because courage isn’t about confidence. It’s about taking risks “even when” confidence isn’t there.

The Ten Asks in Ten Days Challenge

Here’s the deal: Over the next 10 business days, you’re going to make 10 asks.

- These can be professional or personal. Maybe you’re asking a donor for a $10K+ gift. Maybe you’re asking your partner for support. Maybe you’re asking a board member to step up.

- The goal? Push yourself outside your comfort zone. If your asks don’t make you at least a little sweaty, you’re playing too safe.

The key? Stay curious. Drop the defense. Listen more than you talk. And when it comes to those big asks—don’t wait until the last minute. Start now.

What’s Next?

1. Write down your 10 asks—who you're asking, what you're asking for, and when you’ll do it.

2. Commit to taking action. This is a “risk sprint”—it should stretch you.

3. Be prepared to be “surprised” by how people show up for you.

So, are you in? Let’s make some bold moves. Listen in for the full conversation and let’s get to work!

What I Would Do To Get New Donors

Tue, 04 Feb 2025 04:00:00 -0400

Building strong relationships with major donors is essential for nonprofits looking to sustain and grow their impact. Major donors provide significant financial contributions, but more importantly, they become long-term supporters and ambassadors for your cause. In this episode, we’ll cover the key strategies to attract and cultivate these high-value donors.

What You Will Learn:

- How to identify potential major donors and understand their giving motivations.

- Effective ways to build relationships and engage with prospective donors.

- The importance of personalized outreach and storytelling.

- Strategies for hosting events and creating exclusive donor experiences.

- How to follow up and maintain long-term donor relationships.

Attracting major donors requires a strategic and relationship-driven approach. By understanding donor motivations, crafting personalized outreach, and offering meaningful engagement opportunities, your nonprofit can build a strong network of committed supporters. Implement these strategies consistently, and you’ll create lasting partnerships that fuel your mission for years to come.

Avoiding Feedback is Holding Your Mission Back

Tue, 28 Jan 2025 04:00:00 -0400

Hi friend, In this episode, I’m giving you an inside look at one of our Courage Lab coaching calls. During this session, I shared insights about the relationship between executive directors and development directors and how they can create a culture of feedback to thrive.

Here’s what you’ll hear:

- Why feedback is essential for growth: If your goals include personal and professional growth—or raising more money than ever before—feedback isn’t optional. It's critical.

- Lessons from elite athletes: Michael Jordan and Kobe Bryant didn’t just rely on natural talent; they invested in feedback to refine their skills and gain even the smallest edge.

- The real cost of avoiding feedback: In nonprofits, a lack of accountability often means the community we’re serving pays the price. As leaders, we need to step up, even when it’s uncomfortable.

- Practical strategies for better feedback:

- Be honest consistently—not just during annual performance reviews.

- Share feedback immediately to avoid letting frustrations build up.

- Create a culture where feedback flows in all directions: manager-to-team, peer-to-peer, and even upward.

I also share a story about coaching a development team that struggled to get the best out of their staff. Spoiler: The issue wasn’t the team—it was a lack of honest, ongoing feedback from leadership.

If you’ve been holding back on giving feedback because you’re afraid of being perceived the wrong way or making someone uncomfortable, this episode is for you. Growth requires courage—and honest conversations.

Enjoy the episode!

Let me know your biggest takeaway, and as always, I’m cheering you on.

The Mindset Mistakes Holding You Back From Raising More Money

Tue, 21 Jan 2025 04:00:00 -0400

Hi friend, welcome back to the podcast. Today, we’re diving into the mindset mistakes that keep our impact, budgets, teams, and dreams too small. If you’re here, I know you’re driven to create bold, transformative change—not just in your world, but across systems and communities. Me too. But sometimes, our mindset trips us up, and we don’t even realize it.

Here’s what we unpacked in this episode:

- Scarcity Mindset About Money:

Many of us were raised to see money as scarce, stressful, or even taboo to discuss. But wealthy donors view money differently—it’s a growing resource, not a pie that disappears. Are you budgeting for your donors or hesitating to ask because you think it’s too much?

- Time vs. Money Perspectives:

Wealthy individuals often value their time more than money. They know they can make more money, but time is irreplaceable. Nonprofit leaders, on the other hand, often ask for volunteers’ time but hesitate to ask for significant financial contributions. Let’s flip the script.

- Fear of Delegating:

“If I want it done right, I’ll do it myself.” Sound familiar? This mindset limits your team and piles unnecessary work on your shoulders. Trust your team to rise to the occasion, or have the courage to hold them accountable if they don’t.

- Avoiding Honest Conversations:

Kindness isn’t withholding feedback—it’s being clear and direct. Radical accountability builds stronger teams. Are you ready to stop sugarcoating and start having real conversations?

- Settling for Passive Boards:

Your board isn’t just there for their name on your website. It’s time to reestablish expectations and turn your board into active partners in fundraising and advocacy.

- Overvaluing Comfort:

Let’s be real: if comfort is your priority, nonprofit fundraising might not be the job for you. Growth and transformation live outside your comfort zone.

- Taking Rejection Personally:

Hearing “no” isn’t the end—it’s information. The more you hear it, the closer you get to a “yes.” Reframe rejection as part of the process, not a reflection of your worth.

Work on shifting your relationship with time, money, and risk to align with your bold goals. Practice honesty and accountability with your team, board, and donors. Embrace discomfort as a sign you’re growing.

If this resonated with you, let’s connect! Share this episode with a friend, reflect on where these mindset mistakes show up for you, and join me in creating a brave, bold, and generous world.

Thanks for listening—I’m rooting for you! See you next time.

The Organizational Culture that Raises Multi-Millions

Tue, 14 Jan 2025 04:00:00 -0400

Hi, friend! In this episode of Nonprofit Courage Lab, I dive into what it takes to make serious cultural shifts within your organization. If you’re committed to raising millions in the next few years and creating lasting change, this conversation is for you.

Here’s what I cover:

- Why culture change is non-negotiable: You can’t just hire a fundraiser and expect miracles. To raise millions, your organization needs a culture that fosters accountability, bold leadership, and strategic action.

- The board’s role in success: Well-intentioned but unhelpful board members can derail your mission. Learn how to hold your board accountable and build a team that aligns with your bold vision.

- Leadership starts with you: Your team’s performance reflects your leadership. I break down how to lead with courage, clarity, and a coaching mindset to bring out the best in your people.

- The power of direct feedback: Avoiding tough conversations or waiting too long to address performance issues only holds your team back. I share tips on giving feedback that inspires growth.

- Why coaching matters: Being a great leader isn’t just about managing tasks—it’s about helping your team uncover their own solutions, develop confidence, and take ownership of their results.

This isn’t just about hitting fundraising goals—it’s about building a sustainable culture of excellence, courage, and impact. To create a culture capable of raising millions, start by auditing your team and board dynamics to address accountability gaps and ensure everyone is positioned for success. Invest in your people through ongoing training, coaching, and development opportunities. Shift from managing to coaching by empowering your team to find solutions and take ownership. Reassess your leadership approach, modeling the culture of excellence you want to see, and clarify expectations with your board, ensuring members take meaningful action toward supporting your goals.

Creating a culture that raises millions requires intentional leadership, direct conversations, and ongoing investment in your people. This transformation won’t happen overnight, but by addressing cultural gaps and modeling bold leadership, you can build an organization capable of achieving extraordinary impact. Now’s the time to step up, lead with courage, and build the culture that will carry your vision forward.

The Code We Live By That Raised $63.7M

Tue, 03 Dec 2024 04:00:00 -0400

Hey friend! This episode is a special one—a snippet from my recent workshop, Best December Ever. In it, I walk through The Generosity Code, a set of principles I live by and teach my clients. I attribute 80-90% of our fundraising success to these foundational beliefs. Whether you’re looking to close out the year strong or need a mindset shift any time of year, this episode is packed with transformational insights.

Here’s the heart of it: Giving is a gift to the giver. Fundraising isn’t about pleading for help; it’s about inviting people to align their money with their values and become the best versions of themselves. It’s also important to remember that we’re not entitled to anyone’s money. Even if we’re doing incredible work, gratitude and humility are crucial. Following up with donors? That’s not being pushy—it’s great customer service. It’s a way to help them follow through on their intentions, especially when life gets busy.

Another key point: Get out of their wallet. It’s not our job to decide how much someone can or should give. Instead, present your big vision and the financial need, and let them determine their contribution. Lastly, invite, don’t push. We’re in a low-trust moment as a society, and genuine, pressure-free invitations to give resonate far more than high-pressure tactics. Taking the pressure off yourself first will naturally create a more inviting space for your donors.

What You’ll Learn in This Episode:

- The five core principles of The Generosity Code and how they can transform your fundraising.

- Why the right mindset is more critical than tactics and strategies.

- How to shift from scarcity to abundance thinking in your donor conversations.

- Practical approaches to following up with donors without feeling pushy.

- How to frame your asks around your big vision, not just your budget needs.

- The importance of detaching from specific outcomes and leading with gratitude.

These principles are more powerful than any tactic or strategy—they shape the energy you bring to every conversation and campaign. If you want to go deeper, you can purchase the full Best December Ever training at juliardoniez.com/training. It’s an invaluable resource to help you raise more money and make a bigger impact year-round. Let’s raise millions and change lives together!

Workshop Replay – End-of-Year Fundraising Strategy

Tue, 19 Nov 2024 04:00:00 -0400

Here’s what you’ll hear in this episode:

1. Mapping Your Fundraising Roadmap

We kick things off by setting goals and creating a clear strategy to get there. I break down my personal two-page strategy document and how it helps me stay focused.

2.The Magic of Working Backward

3.Ask Amounts & Projections

4. Courage in Fundraising

5. Simple Over Busy

Whether it’s skipping unnecessary events or learning to advocate for your time, I’ll show you how to cut the noise and focus on what really drives results.

6. Donor Engagement Tips

From sending meaningful updates to personalizing your outreach, I share ways to keep donors engaged, invested, and excited to give—without overwhelming yourself.

Take Action:

I encourage you to workshop your own fundraising strategy as you listen. Think about:

- Your big fundraising goal.

- Who your top 20 donors are.

- What ask amount feels bold but achievable.

Let’s make this end-of-year campaign your best one yet! Enjoy the episode.

Everything Is Changing

Tue, 12 Nov 2024 04:00:00 -0400

Hey there, friends! In today’s episode, we’re diving into some big shifts happening in the world of philanthropy and nonprofits—and why it’s more crucial than ever for us to evolve with the times.

We’re in a new era. From policy changes on platforms like Facebook that affect nonprofit fundraising to a noticeable decline in DEI and education funding, it’s clear that yesterday’s strategies won’t carry us forward. We’re seeing funding sources dry up, priorities shift, and high performers leave the sector. If we don’t adapt, we risk getting left behind. And I don’t want that for any of you or the causes you champion.

Key Points Covered:

- Changing Fundraising Landscape: Social media platforms and government funding policies are shifting. For example, Facebook is no longer supporting recurring gifts or covering fees, and many big-name philanthropies are cutting their education budgets. To survive and thrive, we need diversified revenue streams and strategies that don’t rely on a single source.

- Talent Crisis in Nonprofits: The nonprofit space is struggling to attract, retain, and train talent, especially in development roles. Too often, we see fundraising stars promoted into management roles without the skills or support to truly lead. We need to invest in developing our people and equipping them with the tools they need to succeed.

- Leadership and Growth: Being a great manager isn’t about having all the answers; it’s about coaching and supporting your team’s growth. It’s time to shift from a mindset of doing it all ourselves to empowering others to lead and create change alongside us.

- Avoiding Burnout: We are stretched thin, often doing multiple roles. It’s not sustainable. We need to communicate our needs, advocate for better support, and focus on activities that drive meaningful progress. As leaders, we have to model a healthier, more sustainable approach to work.

I also talked about the importance of self-reflection, especially as nonprofit leaders. Every quarter, I take a step back to assess how I’m doing in all aspects of my life—from my relationships to my work to my personal growth. We need to prioritize not only the tasks but our well-being and long-term vision. This kind of introspection and planning is essential to keep our organizations strong and sustainable.

If we want to see change in our organizations, it starts with us. We need to embrace new ways of thinking, build new habits, and invest in ourselves as leaders. It’s about growing our skill sets, enhancing our capacity to lead, and creating a culture where our teams feel supported, empowered, and inspired. Together, we can grow our impact and make a difference, but it requires action, courage, and a commitment to growth. So, let’s continue to challenge ourselves and each other to be the best leaders we can be.

Pitch-A-Thon Sneak Peek

Tue, 29 Oct 2024 04:00:00 -0400

Welcome to another episode of Nonprofit CourageLab! Today, I'm sharing a sneak peek into a recent Pitch-A-thon where we dive into the art of nonprofit pitching – not in a Shark Tank kind of way, but more like engaging in a powerful and meaningful conversation. Together, we’ll explore strategies to connect authentically with donors, practice impactful pitches, and avoid common missteps. This episode is perfect if you’re looking to make a difference through your ask, not just for your organization but in a way that resonates deeply with donors.

In this episode, we work with Sheena, a nonprofit leader from "To Write Love on Her Arms," as she crafts a personalized pitch. She highlights the importance of youth mental health, shares their impact on high school students across the country, and tailors her message to resonate with the specific values and passions of her donor.

Key Takeaways:

- Building Relationships, Not Pitches: A pitch should feel like a natural extension of a relationship. We’re not here to talk "at" people but to create a back-and-forth that lets the donor feel heard, valued, and understood.

- Focus on the Donor, Not Just the Cause: Too often, pitches spotlight only the organization’s needs. Remember: the donor is a partner. Tailor your ask to what drives them and make it clear why they’re essential to the mission.

- Tell Stories, Don’t Share Stats: Highlight how your work impacts individuals. Personal stories can be more powerful than numbers alone. For example, share how an 11-year-old struggling with depression found hope and healing through your program.

- Practice Makes Perfect (and Shorter!): Awareness of time is key. Practice your pitch, time it, and refine it so it lands clearly within a 2-3 minute window. You'll surprise yourself by how much impact you can make in a short, well-crafted pitch.

Something's Gotta Give

Tue, 22 Oct 2024 04:00:00 -0400

Hey friend! Today’s episode is a little different. I’m coming to you unfiltered, and honestly, I'm fed up. In my work with nonprofit leaders, fundraisers, and development directors across the country, I’m seeing some serious gaps that we need to address.

We’ve been talking a lot about mental health and wellness in the nonprofit sector, which is important—but what’s missing from the conversation is a real accountability check. We need to give ourselves grace, yes, but we also need discipline. Something has to change, and it starts with us getting real about what isn’t working.

In this episode, I dive deep into the challenges we’re all facing in the fundraising world. I see people in leadership roles with no real training or support, fundraising teams stretched too thin, and an overall lack of reflection on what’s actually working. The reality is, we’re repeating the same mistakes over and over again and expecting different results. That needs to stop.

I talk about:

- The alarming turnover in fundraising roles and why the average tenure is only 18 months.

- The rise of fractional fundraisers and why that’s a positive shift.

- Why so many people in leadership feel burnt out and stuck—and how to move past that.

- The importance of focusing on prospects who *actually* care, instead of wasting time chasing people who aren’t interested.

- The hard truth about accountability and why leaders need to step up and have direct, honest conversations.

This episode is all about getting real. It’s time to reflect, stop making excuses, and take control of what we can. If you're ready to be part of a revolution of courage and accountability in the nonprofit sector, this one’s for you.

Key Takeaways:

- Grace vs. Discipline: We need to balance grace with discipline. Sometimes, we’re too lenient with ourselves, and it’s holding us back from progress.

- Stop Chasing Dead Ends: If a prospect isn’t interested after 18 months, let them go. Focus your energy on those who are engaged and willing to give.

- Leadership Accountability: Leaders need to have the courage to address the elephant in the room and hold people accountable, whether it’s your CEO, board members, or yourself.

- Reflect and Adjust: Are you taking time to reflect on what’s working? If you’re stuck in “go-go-go” mode, it’s time to pause and reassess your strategies.

Daily Habits to Raise More Major Gifts

Tue, 15 Oct 2024 04:00:00 -0400

In this episode, I guide you through the essentials of major gift fundraising, focusing on strategic planning, effective donor engagement, and optimal time management.

I'm going to go over how to schedule and prioritize tasks, reach out to loyal donors, and request multi-year pledges and one-time gifts and the importance of aligning donation requests with your organization's strategic plan and the frequent solicitation of referrals.

Learn best practices for donor portfolio reviews, setting weekly goals, and utilizing various communication platforms. I'll show you how to proactively build relationships, leverage social media, and personally connect with potential donors. To enhance your fundraising impact, there is a big need for regular planning, clear donor criteria, and consistent tracking of progress.

Additionally, I provide tips on decluttering your calendar, balancing new donor acquisition with nurturing existing relationships, and embracing creativity in your fundraising efforts. Don't forget to check out my free donor scripts cheat sheet available on my website for further support.

How I Leveled Up to Get a $6 Million Dollar Gift

Tue, 08 Oct 2024 04:00:00 -0400

In this episode, I share a case study about helping a New York City-based animal welfare organization secure an unrestricted $6 million gift, which is twice their annual budget of $3 million.

The discussion covers mistakes to avoid, strategies to build trust and credibility with donors, and the importance of a strategic plan with a big vision for impact. Emphasizing the high capacity and trust with donors, I explore the significance of having direct conversations when asking for large donations, such as $6 million, and the power of a simple proposal.

With personal anecdotes, I stress that generosity is a gift to the giver and that building strong relationships is key to acquiring major funds for impactful projects. This session aims to inspire and provide practical insights for nonprofit stakeholders seeking to level up their fundraising efforts.

00:00 Introduction and Personal Update

01:04 Case Study: Securing a $6 Million Gift

02:23 Building Trust and Credibility with Donors

04:51 Strategic Planning for Big Gifts

09:52 Crafting a Simple and Effective Proposal

13:41 The Importance of Direct Asks

30:07 Mindset and Personal Development

37:22 Conclusion and Encouragement

Ask Julie: How Much Do I Ask For?

Tue, 27 Aug 2024 04:00:00 -0400

In this episode, I dive into a frequently asked question: how to determine the right amount to ask a donor for? I break down my thought process and introduce my special Ask Amount ebook, which is available for free.

I explore three key factors: the organization, the donor, and you, the fundraiser. I dive into evaluating an organization's size, effectiveness, vision, and fundraising goals. For donors, factors include their identity, mission alignment, financial capacity, and inclination to give.

Lastly, I discuss the role of the fundraiser, emphasizing the importance of courage and technical skills. I also include tips on engaging with donors and making successful asks. If you leave a five-star Apple Podcast review and send me a screenshot on LinkedIn, I'll share my ebook with you. Thank you for listening and continue to raise millions for impactful work.

How Do I Know If CourageLab Is Right For Me?

Tue, 20 Aug 2024 04:00:00 -0400

In this episode, I discuss how to determine if Courage Lab, my six-week group coaching accelerator, is the right fit for you. Courage Lab is designed for nonprofit professionals, such as executive and development directors, who are looking to raise unrestricted revenue from individual major gifts of $10k or more.

I provide an overview of what the program entails, including live training, recorded modules with six months of access, and personalized feedback. Additionally, I share success stories from past participants to illustrate the potential impact of the program. If you are ready to take action, prioritize major gifts fundraising, and grow bolder in your approach, visit julieordonez.com/couragelab to learn more and sign up.

8 Habits To Raise 1,000,000 In The Last 4 Months Of The Year

Tue, 13 Aug 2024 04:00:00 -0400

In this episode of Nonprofit Courage Lab, we explore eight crucial habits to help you raise $1 million from September through December. These habits will position you to achieve your year-end fundraising goals. Additionally, consider joining my training on August 27th and 28th to map out your major gift strategy for the rest of the year.

How To Raise Millions Sustainably

Tue, 06 Aug 2024 04:00:00 -0400

In this episode of the Nonprofit Courage Lab Podcast, host Julie Ordonez shares her insights on how to raise millions sustainably without burning out. Julie emphasizes the importance of simplifying efforts, treating donors as business partners, and negotiating to avoid unnecessary workload.

She highlights common mistakes in the sector, such as asking for too little and overcomplicating messaging. Julie provides actionable strategies to build trust, credibility, and stronger relationships with donors, while encouraging nonprofit leaders to step up and communicate their needs clearly. She also introduces her coaching programs designed to help nonprofits achieve their fundraising goals more efficiently.

How My Gun Violence Prevention Client Went From Good To Great

Tue, 23 Jul 2024 04:00:00 -0400

In this episode, I walk through a case study of how I helped a gun violence prevention client elevate their Major Gifts program from good to great in just six months. We delve into the strategies and coaching techniques used to instill confidence, promote boldness in fundraising, and leverage team strengths to achieve significant results, including securing six and seven-figure gifts.

Join me as I share insights from personalized coaching sessions, a strengths-focused team retreat, and practical steps to optimize donor engagement and departmental processes. If you're looking to elevate your fundraising game, this episode is a must-listen.

If I were Boys & Girls Club of Bend, this is how I'd raise $2 million in 6 months

Tue, 16 Jul 2024 04:00:00 -0400

In this episode, I share a comprehensive strategy for the Boys and Girls Club of Bend, Oregon, to raise $2 million in unrestricted funds from individuals within six months. This deep dive covers analyzing their annual report, website, 990 on GuideStar, and existing fundraising efforts.

Key suggestions include auditing their messaging, effectively communicating their impact, leveraging compelling data points, optimizing events, and focusing on major gifts. I also discuss building custom donor strategies, creating big visions for future growth, and working smarter to minimize effort and maximize fundraising results.

This episode provides practical advice that can be implemented to significantly enhance their fundraising success.

Ask Julie: How do we get bolder in our asks?

Tue, 09 Jul 2024 04:00:00 -0400

In this episode of Nonprofit Courage Lab, we address a common fundraising issue raised by listener Ben: being too conservative in ask amounts. Many nonprofits fail to raise the desired funds because they don't ask for enough, often due to fears of offending donors.

It's important to observe your own thinking, understanding donor intentions, and being bold in asks. Having a strong conviction in an organization's mission and how it ties into successful fundraising is essential to being more bold in your asks.

Become The Leader That Raises 7 Figure Gifts

Tue, 02 Jul 2024 04:00:00 -0400

Welcome back to another episode of Nonprofit Courage Lab. In this episode I talk about becoming a leader that raises 7 figure gifts. I am going to walk you through what I've seen that it takes and what I have seen with my clients who actually become those leaders.

Leadership encompasses mindset, character, and team management. Technical skills cover donor communication, negotiation, and understanding wealth. The strategy involves creating and implementing high-return plans. The episode stresses the importance of personal transformation, continuous learning, and leveraging the right resources to achieve extraordinary fundraising results.

I hope this episode inspires you to become that leader.

Ask Julie: How do I ask for a larger gift without ruining the relationship?

Tue, 21 May 2024 04:00:00 -0400

In this episode I am answering questions for my LinkedIn. We cover topics such as building relationships, how to ask for more money, how to get meetings, and more.

The CourageLab Method: Raise $1-3M in 6 Months

Tue, 30 Apr 2024 04:00:00 -0400

In this podcast episode, I walk you through The Courage Lab Method for helping you raise $1-3M in 6 months.

The method revolves around three key pillars: leadership, technical skills, and strategy. And its also important to develop the right mindset, character, and courage in leadership. You'll also learn about how imortantant it is to master negotiation skills and understanding the wealth dynamics in order to understand how to help donors identify where they have opportunities to be able to give even more.

We talk about identifying and focusing high ROI opportunities, whether it's optimizing donor communications or leveraging personal networks. By prioritizing current donors and fostering genuine connections, organizations can raise unrestricted revenue for their missions more efficiently.

To learn more about this approach and how it can benefit your organization, you can apply to work with me via her website www.julieordonez/millions

How to Write Emails That Get You Meetings

Fri, 12 Apr 2024 04:00:00 -0400

Hey there, welcome back to Nonprofit Courage Lab! It's Julie, and today I'm thrilled to dive into a topic that's crucial for every fundraiser: how to score more major donor meetings. We're going to get super practical here, talking about what might be holding you back and what you can actually do to land those meetings.

So, let's address a couple of common reasons why you might not be getting as many meetings as you'd like with potential major donors. First off, are you actually asking for them? It sounds simple, but sometimes we forget to prioritize reaching out and making those requests.

If that rings a bell, let's take a look at where your time is going. Check out your calendar, your recent emails—see what's eating up your schedule. Remember, building relationships one-on-one is key for donor retention. Neglecting your current donors can lead to a leaky bucket situation, and we definitely want to avoid that!

Now, when it comes to asking for meetings, are you doing it effectively? Maybe your approach needs a little tweak. Let's carve out some dedicated time in your schedule for reaching out, and then let's work on improving the quality of your outreach.

Start by setting a goal for how many meetings you want to ask for each week. If you're not asking for any right now, let's start small and work our way up. And remember, timing is everything. Try asking for meetings first thing in the morning when you're fresh and focused.

But what if you're already asking for meetings and not getting the responses you hoped for? It might be time to optimize your approach. One common issue is that donors aren't clear on why you want to meet with them. So, let's get straight to the point in your outreach.

Personalize your emails, drop in their first name, and skip the generic pleasantries. Show them that you've done your homework and that you genuinely value their time and support. Make it crystal clear why you want to meet and how much time you're asking for.

And don't forget to inject some personality into your outreach! Think about how you can make your emails more engaging and authentic. Share something about yourself or your interests—it's all about building a genuine connection.

Now, when it comes to follow-ups, consistency is key. Keep following up at regular intervals, but make sure your follow-ups are just as thoughtful as your initial outreach.

Remember, fundraising is all about building relationships and making meaningful connections. So, approach each outreach with intention and creativity, and you'll be well on your way to scoring more major donor meetings. Happy fundraising, my friend!

Becoming a Badass Fundraiser

Fri, 05 Apr 2024 04:00:00 -0400

In this episode we're diving in to what it takes to become a top-notch fundraiser and how it can transform your results.

First off, being a badass fundraiser isn't just about having a cool title – it's about getting the job done. So, what sets badass fundraisers apart? It starts with their attitude. Despite the pressure and stress that often come with fundraising, they remain cool under pressure and tap into their creativity, even when the clock is ticking.

Take, for example, the approach to engaging board members. Instead of simply asking for more major donors, a badass executive director focuses on connecting with individuals who are genuinely aligned with the organization's mission and values.

But badass fundraising isn't just about asking for money – it's about building genuine relationships. Rather than viewing donors as ATMs, badass fundraisers see them as potential teammates, each with a unique role to play in advancing the mission.

Negotiation is another key skill in the badass fundraiser's toolkit. They're not afraid to ask tough questions or push back when faced with a "no." By engaging in honest dialogue, they build trust and credibility with donors, ultimately leading to more successful outcomes.

And when it comes to communication, badass fundraisers know how to craft a compelling message that resonates with donors. They do their research, think strategically, and articulate the impact of their work in a way that inspires action.

But perhaps what truly sets badass fundraisers apart is their creativity and resilience. Whether it's sending a handwritten note adorned with cat stamps or owning up to mistakes and learning from them, they're always finding new ways to connect and persevere, even in the face of rejection.

So, if you're ready to take your fundraising game to the next level, channel your inner badass and remember – success lies in the journey, not just the destination.

You Are Your Results

Wed, 20 Mar 2024 04:00:00 -0400

Hello, courageous leaders! In this episode, we dove deep into the concept that "You Are Your Results." We explored the idea that our actions, or lack thereof, directly reflect the outcomes we achieve in our fundraising efforts.

Many of you are leading incredible organizations and have the potential to make significant impacts. However, there's often a disconnect between what we say we want and the actions we take. If your goal is to grow and scale your impact, your calendar should reflect the necessary steps to achieve that growth. But for many, there's a mismatch between aspirations and actions.

We discussed the importance of asking for unrestricted revenue and major gifts. If you're not seeing the results you want, it's time to ask yourself when you last requested the funds you truly need. It's not enough to hope for million-dollar donations; you must actively seek them out and ask for them.

I challenge you to consider whether you've genuinely tried everything to raise the funds your organization needs. Have you reached out to that one donor who could make a transformative contribution? Have you been honest with your donors about the full extent of your financial needs?

This episode was a call to action. It's time to align your talk with your walk, to take bold steps, and to embrace the discomfort that comes with asking for more. You have the power to change your results by changing your actions. It's about integrity, courage, and the willingness to be vulnerable.

Next time, we'll discuss what it means to become a badass fundraiser. Until then, remember that changing the world starts with changing ourselves. Visit nonprofitcouragelab.com for more resources, and if this episode inspired you, please leave a review. Keep striving for greatness, and let your actions reflect your ambitions.

Real Client Case Study: Board Member Intros & Multi-Year Major Gifts

Fri, 08 Mar 2024 04:00:00 -0400

In this episode of Nonprofit Courage Lab, I had the pleasure of speaking with the exceptional Lindsay Fuller, the Executive Director of The Teaching Well. Lindsay's dedication and innovative approach to leadership in the nonprofit sector, particularly in education, is nothing short of remarkable.

Lindsay and her team at The Teaching Well are on a bold mission to address educator attrition by creating supportive environments where teachers can thrive. Their work is not only about retaining educators but also reimagining the field to inspire future generations to pursue teaching as a profession.

During our conversation, Lindsay shared the transformative journey of partnering with me to develop a custom fundraising strategy. We discussed the importance of having a clear vision, measurable goals, and the courage to ask for major gifts. Lindsay's organization stands out for its commitment to tracking effectiveness and making values-based decisions, which has led to significant fundraising success.

We also touched on the critical role of mindset shifts, strategic planning, and the use of communication tools like LinkedIn to engage potential funders. Lindsay's story is a testament to the power of investing in development and the impact it can have on an organization's financial stability and ability to serve its community.

I am incredibly proud to support leaders like Lindsay and organizations like The Teaching Well. Their success in building a strong reserve, even through challenging times like the global pandemic, is a shining example for others in the nonprofit world.

For those considering working with me, Lindsay's experience highlights the value of investing in your organization's future and the transformative results that can be achieved with the right strategy and support.

Thank you for tuning in to Nonprofit Courage Lab. Remember, change starts with the courage to ask for more. Visit nonprofitcouragelab.com to connect and learn more about how you can raise major gifts for your cause. If this episode has encouraged you, please rate and review the podcast. Together, we can make a difference—one major gift at a time.

Real Client Case Study: 2X Revenue Even After A Capital Campaign

Wed, 06 Mar 2024 04:00:00 -0400

In this inspiring episode of Nonprofit Courage Lab, I, Julie Ordonez, had the pleasure of speaking with Will Zweigert, the CEO of Flatbush Cats in Brooklyn. Will shared his transformative journey from the corporate world to the nonprofit sector, and how his passion for animal welfare led him to establish Flatbush Cats, an organization dedicated to solving the issue of overcrowded animal shelters.

Will's story is a testament to the power of personal transformation and the courage to ask for more. He discussed the challenges and successes of their recent capital campaign, which raised over $3 million to open their first spay, neuter, and veterinary clinic. This achievement was made possible through intense fundraising and development work, and Will is eager to share the lessons learned with other organizations.

During our conversation, we delved into the importance of building relationships with donors and the strategic decision-making that goes into fundraising. Will highlighted the value of stewardship and the joy of thanking and reporting back to supporters. He also emphasized the need to have direct conversations about financial needs, which can lead to more significant gifts and a deeper understanding of donors' passions.

Will's experience with the Courage Lab, my six-week major gifts training program, has been transformative. He learned to stop censoring himself and to ask for what his organization truly needs. This shift in mindset has already led to substantial fundraising wins, including a gift that was quadruple the amount he initially considered asking for.

I'm thrilled to see the impact that Courage Lab has had on Will and Flatbush Cats. If you're struggling with asking for major gifts or finding yourself avoiding the work, Courage Lab is designed to give you the strategy, training, and courage you need. For more information, visit JulieOrdonez.com and click on Courage Lab.

Thank you for joining us on this episode of Nonprofit Courage Lab. If you've been encouraged, please rate and review the podcast, and remember, no one has changed the world without first changing themselves.

Ask Julie: Major Gifts Questions

Wed, 27 Dec 2023 04:00:00 -0400

This episode is a continuation of the Q&A recording of the live masterclass I did on wrapping up your year end strong. I answer questions about real life scenarios that come up with trying to get major gifts from donors. I dig into how to go deeper to find out what your donors are thinking, get insight from them that will help you shape conversations and give you more confidence to ask.

If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million

Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

End Of Year Major Gifts Strategy

Mon, 25 Dec 2023 04:00:00 -0400

In this episode, we're going to talk about the essential ingredient for major gifts success – courage. In this recording of a live masterclass, I dug into what it takes to wrap the year up with a bang and start the new year off feeling rejuvenated and with the momentum you need to hit your goals.

Fancy strategies and consultants are not the keys to success, there will always be the need for genuine human connection. And when you are actually approaching your fundraising effort with a people first mentality, you not only give yourself an advantage, you also build relationships that are so important in raising major gifts.

Pick up the phone, have direct conversations, and approach major gifts with authenticity and confidence, listen in to this episode, I’ll show you how.

If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million

Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

What I Learned From 1,000 Major Donor Meetings

Sun, 13 Aug 2023 04:00:00 -0400

Over the last 10+ years, I’ve been to over 1,000 major donor meetings and coached hundreds of CEOs, fundraisers, founders, development directors, and major gifts officers. In all those conversations, all those meetings, I’ve learned some things that I hope are helpful to you and will help you decide whether Nonprofit CourageLab is right for you!

I have learned that:

Fundraisers usually value money above time. It’s the opposite for wealthy people.
Fundraisers are afraid to do their jobs!
Nobody is really talking about fear.

In my 6 week program Nonprofit Courage Lab, you will learn how to have successful conversations with donors, close gifts, build confidence in yourself and your program, and move into bold action. In this episode I’ll walk you through the process of the program, answer some FAQs, and give you some more insight so you can decide if CourageLab is right for you.

Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist

If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Uncover Your Fundraising Persona

Fri, 14 Jul 2023 04:00:00 -0400

In this episode I’ll give you a taste of a masterclass that I will soon have available! We will be discovering your fundraising persona.

Are you a Stress Sammy? Newbie Nelly? Maybe Timid Trinity, or a combination of 2 or all 3? There are ways to address your struggles with each of these, but it all comes down to your mindset, your skillset, and your character.

I’ll share a few mantras to help you get through your barriers, such as:

Abundance is guaranteed
There are people waiting to be part of what you are doing
“Yes” lives in the land of “no”
Giving is a gift to the giver
The mission is more important than your comfort zone

You don’t need the “perfect” pitch deck. Don’t wait to feel courageous. Don’t wait until everything is perfect. Find some accountability and some support, and pick up the phone.

If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million

Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist

Studies mentioned:

https://afpglobal.org/sites/default/files/attachments/generic/FEP%20Q4%202022%20Final.pdf

https://www.census.gov/content/dam/Census/library/publications/2023/demo/p70br-183.pdf

https://doublethedonation.com/matching-gift-statistics/

https://www.forbes.com/sites/forbescoachescouncil/2018/08/14/three-steps-to-overcoming-resistance/?sh=7f2ceec95eae

https://books.google.com/books?hl=en&lr=&id=mHTEkvyjaLwC&oi=fnd&pg=PR1&dq=astd+study+on+accountability&ots=Tl_zG176Yi&sig=qGr1ndwsihxE_Pd2ko0WhPtsuJk#v=onepage&q=astd%20study%20on%20accountability&f=false

Music credit: With the Flow by Fin Productions

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Fundraising is Personal

Mon, 03 Jul 2023 04:00:00 -0400

Over the last few years, we’ve all been through a lot of stress, loss and grief collectively and it has worn a lot of us down. We feel tired and overworked, and many leaders are pushing beyond burnout.

When it comes to fundraising, that translates to overthinking, struggling to give up control, and approaching donors with impatience and uncertainty. Remember - your donors are people and they need connections and empathy just like you do, and pushy, desperate energy repels donors.

Are you losing sight of your donors’ humanity? What about your own humanity? Are you allowing yourself to ask for help? Are you tending to your own well-being, or just keeping your head down and pushing through?

If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million

Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

All Our Donors Are Maxed Out

Mon, 05 Jun 2023 04:00:00 -0400

Does this sound familiar? You’re convinced that your donors can’t give any more than they already have, or you’re not sure you even have donors that can give more than $10k. The truth is that the word “all” isn’t accurate.

If you want growth, exponential impact, community transformation, and generational change, you need to get out of the cynicism that has you convinced that your donors are maxed out.

I’m here to help you:

Overcome your disbelief
Raise more simply by asking for more
Get out of your head
Stop sabotaging yourself

I understand that you want to protect the relationships you have spent years building, but you’re not damaging the relationship by asking for more money. Asking for more is asking them to buy in at a greater level, and that actually strengthens your relationship.

If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million

Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Courage to Ask in a Recession

Thu, 18 May 2023 04:00:00 -0400

Things can get tough during an economic downturn. When it’s harder to raise money, often I see leaders projecting their financial difficulties onto their donors or assuming that every donor’s situation is the same. Just because you get feedback from a couple of donors that they are struggling doesn’t mean that every donor is struggling.

I have a few pointers to help you build the courage you need to ask during a recession:

Remembering the goal
Who to ask
How to kick fear out of the driver’s seat
The best research tool

It’s likely that your major donors are ready to step up in new ways because they know people are struggling. You just have to ask them.

If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million

Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Stop Using Relationship Building As A Crutch

Fri, 12 May 2023 04:00:00 -0400

How much do you know about your biggest donors? How much do you know about the circumstances around the biggest gifts you have closed? These are clues to what is working and what you can do more of.

What you need to make sure you’re not doing is using relationship building as an excuse not to ask for donations. If someone is a huge fan of your work and is really involved in your mission and has the capacity to give a lot of money, ask them! They don’t need another best friend - they need more opportunities to help your work even more. Change the way they relate to you so they can see you as the executive they knew you could be. Don’t let relationships be the thing that’s stopping you from raising more money.

If you are in a season where you need to grow exponentially, check out my new program, Million Dollar VIP and see if it’s right for you: https://julieordonez.com/million

Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

How To Get More Major Donor Meetings

Thu, 27 Apr 2023 04:00:00 -0400

I recently did a live workshop and I’m thrilled to bring it to you on the podcast! I’m going to give you practical, actionable steps you can do TODAY to get more major donor meetings.

There are a few things that hold us back. For some, it’s the skills. You need a better toolkit. For some, it’s the confidence to talk to your donors and ask the big questions. Today we’re going to talk about your mindset and what you believe about yourself, what you believe about your donors, and how those things need to change.

Have you believed any of these things?

This donor isn’t responding because they just don’t care that much.
They’re super busy and this isn’t a priority right now.
Why would these people want to meet with me? These people are so important, who am I?
I don’t want to intrude or overstep.
I don’t know what I’m gonna say in a meeting, so why should I ask for one?
You don’t think your donors actually have much more capacity
You need to accomplish more in your mission before you can meet with certain donors.

These are assumptions and beliefs that we assign to what’s happening. It’s not necessarily rooted in data unless the donor told you directly.

In this episode, I’ll help you to identify your beliefs and what to do with them. I’ll also tell you EXACTLY what you can write in your emails when you’re asking for a meeting or following up with a donor. I’ll cover 3 case study emails and how I would rewrite them and take some Q&A from workshop attendees

Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist

Music credit: With the Flow by Fin Productions

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Delay Is The Enemy Of Growth

Mon, 10 Apr 2023 04:00:00 -0400

Have you ever put something off for a long time and when you finally got around to doing it, it wasn’t nearly as hard as you expected? The fear is almost always worse than actually doing the thing. Fear is the signal that you’re about to grow - it doesn’t mean to stop.

Make the decision and take the courageous action. Fear will only grow if you wait. When you learn to take action, even when you’re afraid, you can:

Build lots more confidence
Raise more money
Grow your impact
Fulfill your mission

If you don’t know how to do that, I need you inside CourageLab. My program is designed to help you get your first $10k in week one because you need a quick win and confidence boost. Take action now and change your relationship with fear.

Our next cohort will be in September 2023, so get on the waitlist for CourageLab today! https://julieordonez.com/waitlist

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Ask Julie: What To Do When Projections Don't Add Up To The Goal

Mon, 03 Apr 2023 04:00:00 -0400

Your goal is set, you have your donor database, your front line fundraisers are ready to go, but you know before you start that the numbers in your projections won’t reach your goal. What do you do? What do you try next?

First, ask yourself a few questions:

If you really believe that your largest donors were truly on your team, truly have your back and believe in your mission, how would you approach them?
Have you asked for new connections, not just for more money?
What is your system for cold outreach?
Have you checked in and really connected with your current donors? You may have major donors hiding in your database that you haven’t fully connected with yet.

You haven’t really tried everything yet. There are other things you can try and even if you did those last year, you can do them again. Ask your most loyal people for more. Not just more money, but more in general, and see what comes of it.

If you’re ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Raise Millions with This One Skill

Wed, 08 Feb 2023 04:00:00 -0400

Courage comes from being uncomfortable, taking calculated risks that grow our mission and our impact. The one skill that I’ve started doing that has helped me raise millions of dollars is negotiation - and it’s uncomfortable!

I learned about negotiation at an event in Los Angeles years ago where I heard a story from a lady who was fundraising for a new hospital wing for low income and homeless families and individuals to really address the issues with healthcare and poverty. She managed to negotiate $2M from one donor because she really believed her mission was worth that much from one person. Do you believe that?

You need to have the guts and a plan to ask. Talk to your donors like equals. You have to be able to ask for more. It’s your job to ask for more! I teach my Million Dollar VIP clients how to do this so that closing 6 and 7-figure gifts becomes just another Tuesday.

If you’re ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

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Understanding Your Donors During a Recession

Thu, 02 Feb 2023 04:00:00 -0400

Today we’re going to talk about how rich people, your major donors, think during a recession. The important thing to remember is that even though some people are struggling right now, not everyone is. Your most generous donors are generous even in a recession. The best data you can get will come directly from your donors’ mouths when you ask them directly. Many of them prioritize generosity and want to be known by that. Your donors are generous people and when you treat them as such, that’s how they’ll behave.

Even though they may not be personally struggling financially, recessions are stressful and there is more consideration in what to do philanthropically. You must have a crystal clear vision of impact for the future, and you need to be really efficient in how you talk about your work.

Being able to articulate your big vision will inspire people, and that’s what you want. You want it to be obvious that it’ll take a massive amount of capital to make a massive impact. Be straightforward in your communication so your donors know why you need their unique value and their unique contribution. That’s when it becomes important to qualify your leads to be sure they’re mission aligned.

Finally, you have to be able to deliver and report back on the impact of the gift, regardless of whether there is a recession. Anybody can write a check and get a tax write-off, but wealthy people want to make an actual difference.

If you’re ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

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Ask Julie: Do I give up on this wealthy donor when there's radio silence?

Tue, 20 Dec 2022 04:00:00 -0400

Every few episodes, I’ll share an “Ask Julie” episode, where I’ll talk with a client or nonprofit leader about a question they have.

In this episode,I’ll give you a sneak peek into one of my monthly coaching workshops. Today’s question is, “Do I give up on this wealthy donor when there’s radio silence?” If a donor seems to be ghosting you, there are a few things you should consider.

What are you doing to stand out among the many other organizations trying to get donations from them? Why should they choose you over everyone else? Odds are you haven’t done the work to be worth his investment.

Communicating with your major donors is worth 30 minutes of your time a week. Don’t fill up emails with offers and links and information. Keep them simple and personal, and don’t let resentment build towards your donors.

The root of courage is humility.

If you’re ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Building A Solid Foundation

Tue, 13 Dec 2022 04:00:00 -0400

In this episode I’m going to go step by step through the process for building a solid foundation for raising major gifts. I’m not talking about foundations or grants. I mean individuals who contribute $10,000 or more per year to your nonprofit.

First, you need to identify who those donors are and align your priorities to build relationships with them. Don’t be so busy working in your business that you neglect your relationships with donors because if they leave you, you won’t have a business to run. You need to spend more time with them if they’re eager, responsive, giving every year, and even increasing their giving. Don’t take them for granted.

Next, you need to change who you are and how you see yourself. Get the guts to ask for more. Build your internal courage. The real risk is not learning how to do these things and hoping that your charisma carries you through.

It’s important to aso change the way you see your donors. When I say “rich people,” you might bristle a little bit. They know they can make more money. Their precious limited resource is time. Be mindful of how you use (and waste) your time as well as the time of your volunteers and donors.

If you’re ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Relationships Are Recession Proof

Tue, 06 Dec 2022 04:00:00 -0400

I started my career in fundraising during the great recession and that was a great training ground. I was lucky enough to have a boss that agreed to get me training and really hone my skills as a major gifts fundraiser. What I found was that no matter what situation the world is in, the best way to fundraise is by cultivating genuine relationships with your donors.

We are taught that it’s rude to talk about money. But, avoiding talking about money in an attempt to be polite isn’t helping your donors to help you. Inside CourageLab, I teach you how to be yourself when talking to rich people. I teach you how to have compelling conversations that lead to opportunities for them to have the impact that they want to have on the world.

We are not entitled to someone’s money just because we’re doing good work. Don’t take your major donors for granted. Studies show that gratitude is like oil for your brain. If you’re feeling stuck, it’s likely because you’re getting into entitlement and pride and you’re not practicing gratitude.

If you’re ready to double or even triple your individual giving and start 2023 strong, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

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Recession Proofing Your Fundraising Strategy

Tue, 15 Nov 2022 04:00:00 -0400

I hear many fundraisers and nonprofit leaders worrying that it’s somehow bad or unethical to raise money during a recession. In this episode, I want to talk about that mindset, how it became so prevalent, whether it’s accurate, and what to do about it.

I started my fundraising career during the great recession. I was working with a community center and I couldn’t justify not fundraising, because the people we served were the most vulnerable. Their needs were the most dire. Times were hard for most Americans at the time, but I had to do what I could to help people survive.

The top 3 things you can do to recession proof your fundraising efforts are:

Get to know your donors, and let them get to know you. If they feel seen and valued beyond their monetary contributions, they’ll be on your side no matter what.
Decide if your mission is important and urgent. If you don’t believe in your mission, you’ll find reasons not to ask.
Build your empathy muscle for rich people. Don’t objectify them - you’re not entitled to their money. They want a connection too.

There will always be a crisis. There are times to talk about donations, and there are times to just check in on your donors and connect with them. When you invest in relationships, you’ll know how passionate they are, or aren’t, about your mission. They’ll know they can trust you, even when times are tough, and you can ask them for exponentially more.

The fall cohort is open now!

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

The Courage To Hear “No”

Mon, 03 Oct 2022 04:00:00 -0400

It’s very common to be terrified of hearing “no.” To avoid hearing no, we ask for smaller amounts or avoid asking at all. That’s not the way to raise large gifts. The worst thing that could happen isn’t hearing no. The worst thing that could happen is you not asking for more and your community continuing to suffer.

The courage to hear “no” comes from being solid in your why. Is your work urgent? Is it lifesaving, or not? Is the benefit for your community worth your discomfort?

There are a few myths that hold us back from asking for more.

Some believe that they don’t have to ask for more. In reality, a moment of discomfort is nothing compared to the impact of you holding back.
The best major gift fundraisers must hear “yes” all the time. No, they don’t - they hear no more often because they ask more.

The first week of CourageLab is designed to get you a $10k gift. By trusting in my framework and following through on the challenges, you will be willing to hear no. Once you’re willing to hear no, and you can handle it gracefully, you will get more yes! Maintain the relationship and that no can turn into a yes.

Get clear on how urgent, life-saving, and crucial your mission is. Is it worth hearing no for? How much do you need to ask for in order to get to your goals? Have a plan and be ready to handle the “no” with grace and strengthen the partnership, then watch how that will unlock radical generosity within your organization.

The fall cohort is open now!

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Get Your Board To Fundraise

Mon, 26 Sep 2022 04:00:00 -0400

Part of building relationships and getting your nonprofit to the next level is learning how to activate the catalysts on your board. These are the go-getters, the ones that ask the questions, offer help, and want to do better than their predecessors. Are you really using their skills to their full potential?

One reason why you may not be getting the growth you need is because your board members don’t know what to help you with. They may never have done any fundraising before, or served on a board before, but they really do want to make an impact. They want to do a good job, and sometimes they can be quite competitive. Use that to your advantage.

Get to know your board members and follow up when they offer to help. Get the buy-in from the influential, catalytic members of your board before the board meeting and they’ll be able to step into a strong leadership role next to you.

I challenge you to call a board member and ask them some of these powerful questions and create a plan so you can support them in helping you expand your mission.

The fall cohort is open now!

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Raise a $10k Gift With One Email

Mon, 19 Sep 2022 04:00:00 -0400

In this episode, I’m going to talk about my CourageLab process and help you decide if it’s the right fit for you. CourageLab is a 6-week program for major gifts training.

In CourageLab, you’ll learn:

How to identify the right donors
How to get meetings with those donors
How to ask them for more
Overall strategy for major gifts
Accountability and mindset coaching

CourageLab may be right for you if you have donors who are giving a thousand dollars or more per year and you know they could give much more. If you can admit that fear holds you back and you want to expand your impact and you’re ready to create a new relationship with fundraising.

Imagine enjoying fundraising. Imagine making one phone call and getting a $10k gift. Imagine a simple system. Imagine being able to identify the best ROI opportunities. In order to grow, you need to become someone new; someone more courageous. You need to invest in yourself. If the budget is small, and fear keeps you small, you’ll never grow.

My program promise is that you will raise a $10k gift in 6 weeks or less, or your money back. I can make a bold claim like that because I have helped dozens of leaders do exactly that.

The fall cohort is open now!

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

How To Build Strong Relationships With Donors

Mon, 12 Sep 2022 04:00:00 -0400

Fundraising that survives economic downturn and recession comes from a strong relationship with your donors. If you know them, and they know you, they will stick by you.

Here are the critical ways to build strong relationships with your donors:

Get personal. Share about your life, even if it has nothing whatsoever to do with your mission.
Ask powerful questions. Ask them why they give and you may find a much deeper connection with them.
Pick up the phone. Why are we so afraid of the phone? Just 2 minutes can accelerate your relationship.
Follow up. Not just about gifts and programs, but about things that your donors have shared with you.

People want to be connected to you. It’s okay to get to know your donors and create these strong connections with them.

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Million Dollar Strategy

Mon, 05 Sep 2022 04:00:00 -0400

What does it take to raise a million dollars? If you’re struggling, it’s not for lack of work ethic. In this episode I’ll cover the 3 keys to a million dollar strategy.

You need impossible goals. If your goals are tiny, they inspire tiny gifts. Impossible goals force us to think bigger and get more creative.
Prioritize meaningful fundraising activities. Don’t organize events that aren’t relevant to your people, just because you saw it being successful somewhere else. What is an activity that will bring your donors closer together, closer to your mission, and closer to your team?
Create an ownership culture. Stop pretending that you don’t have time if the reality is that you’re afraid. Once you own your attitude, you can change it. Control the controllables, and that includes yourself.

What impossible goals are you going to set today? How can you take greater ownership of the results you get (or don’t get)?

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

What’s Stopping You From 7-figure Gifts

Fri, 26 Aug 2022 04:00:00 -0400

Courage isn’t a feeling; it’s a muscle. Courage is feeling the fear and doing the thing anyway. It’s a skill you develop by doing more of what you’re afraid to do.

In my CourageLab framework, we build courage in these ways:

Build an attitude of abundance. Believe that your donors can give more. Rather than looking for evidence that they are maxed out, look for evidence that they are on your team.
Humble yourself. Be willing to experience any emotion and work through it. What are you willing to do that is so uncomfortable but you know is necessary to raise more money?
Own your genius. Delegate everything you don’t have to be doing and spend your energy on what really matters.

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

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3 Keys to Major Gifts Success

Fri, 19 Aug 2022 05:15:00 -0400

My CourageLab program focuses on 3 major components to help you become a world class fundraiser and build a strong major gifts program.

Courage: Humility that is fully developed looks like courage. It takes courage to have boundaries, to receive help, and ask for gifts. Being an exemplary leader takes guts.

Strategy: Learn how to structure your time and which donors to focus on. As an executive, focus on the people you enjoy, maybe the top 20 donors and start there.

Relationships: Build authentic relationships with your donors. Ask powerful questions, then genuinely listen with curiosity.

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Build A Culture of Generosity

Fri, 19 Aug 2022 05:00:00 -0400

Who you are determines what you do. If your strategy doesn’t line up with who you are, it won’t work. Developing a culture of generosity IS your strategy. When generosity is rampant in your organization, it comes naturally to everyone involved.

There are 5 keys to building a culture of generosity:

An attitude of abundance
Humility
Focus on people and relationships
Communication - both of frequency and quality
Taking ownership

Whatever you celebrate, you will see more of.

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Challenge The Status Quo

Fri, 19 Aug 2022 04:45:00 -0400

When it comes to major gifts fundraising, we talk a lot about renewing gifts, usually to the same amount that was given last year. How do you move beyond the same $25k year after year and grow exponentially? It takes a lot of courage to challenge donors to step up in new, big ways.

The goal has to be to uncover the passion within your donors and the impact that they desire to see, then leading them to extraordinary generosity.

Try it out with a donor you’re close to. They might just say yes, or surprise you with an innovative solution. It’s not because you’re greedy. You don’t care only about money. It’s time to lead from the front with power, with courage, and with generosity. You cannot ask them to go where you aren’t willing to.

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Redefine Humility

Fri, 19 Aug 2022 04:30:00 -0400

Welcome back! In this episode I want to talk about how to change what you believe about your donors and yourself. There’s an attitude in the nonprofit sector that borders on martyrdom. We tend to believe that no one else cares as much as we do, that rich people are greedy, and that we are the heroes because we work for pennies for what we believe in.

In reality, humility, when fully developed, looks like courage. Asking our donors for more means that we are willing to sacrifice our image and our comfort level for the cause. A humble leader doesn’t burn themselves out.

You can choose to believe that there are people who are all in, who are willing to sacrifice just as much as you, and they will step up.

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Get Real About What You Need

Fri, 19 Aug 2022 04:15:00 -0400

We’ve all been there. Someone mentions in passing that they love your work and they’d love to help, they’ve shared on social media or come to an event, and you, being the nice person you are, thank them for being there and being supportive, even though what you really need is their monetary contribution.

We have to stop accepting scraps and being grateful for that. Be ready at any moment to ask them to help in a way you actually need. Let’s be real, awareness doesn’t pay the bills. If your budget was fully funded would you talk about raising awareness? Nope.

Part of why you haven’t gotten your revenue to where it needs to be is because you may struggle to receive help from people who have offered it. What if you went back to everyone who has offered help in the last 12 months?

Authentic relationships with your donors are built on honesty and trust. Start telling people what you need.

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

Courage Is the Catalyst

Fri, 19 Aug 2022 04:00:00 -0400

I started this podcast because fundraisers everywhere are terrified to do their jobs. There was a gap in helpers for dealing with the fear that comes with asking people for money. Our lack of courage is stopping us from changing our communities faster.

In order to change the world, we have to develop our personal courage. We put our comfort before the mission all the time. That’s why our organizations stay small.

My CourageLab is really a lab. Let’s try some things out, experiment, and learn from each other. I want to help you raise your courage so you can have a greater impact.

If you’re ready to double or even triple your individual giving this year, come grab your spot at CourageLab today! https://nonprofitcouragelab.com/

Music credit: With the Flow by Fin Productions

A Podcast Launch Bestie production

How to Ask for More & Raise Major Gifts

Fri, 05 Aug 2022 04:00:00 -0400

Julie Ordoñez is a leading fundraiser, coach, speaker and founder of CourageLab, a 6-week group coaching accelerator for nonprofit founders, EDs and fundraisers ready to double their individual giving. Nonprofit CourageLab shares soul-shaking insights on how to become a more courageous leader and raise more money for your nonprofit. No one changed the world without first changing themselves. If you want to raise more money to change the world, you are in the right place.