What if your marketing isn't the problem, but your expectations of it are? Sabrina sits down with Crystal Williams, co-founder of Lemon Seed Marketing and self-described "trade baby," for one of the most practically dense marketing conversations the show has ever had. Crystal grew up dispatching HVAC technicians via radio at her grandfather's company, watched her dad build a 30-year jingle into a multi-million dollar brand, and eventually turned her family's hard-won marketing instincts into a fractional CMO firm built specifically for the trades.

From why most contractors are either dramatically underspending or throwing money everywhere with no strategy, to what "suffocation marketing" actually means, to the single thing Crystal would focus on if she were starting from scratch today, this episode is a masterclass. Whether you're at $500K trying to break a million or at $7M trying to crack ten, Crystal has an opinion, a framework, and probably a jingle for that.

More customers doesn't always mean more profit, and in this solo episode, Sabrina makes the case that some of your customers are actually costing you money. Starting with a story about a four-year-old client she should have let go long before the scathing cancellation email arrived, Sabrina breaks down why the ability to say no is one of the most profitable skills a business owner can develop.

Then she gets into the math, clean, simple, and genuinely eye-opening. Using a straightforward price-minus-costs framework, she shows exactly how charging just 10% more can double your net profit without adding a single new customer. No new trucks. No new hires. No new headaches. Just a sharper understanding of where your money is actually going, and who deserves to be on the receiving end of your energy. Short, direct, and immediately actionable.

What do you do when your husband's former employer has a convicted murderer going into people's homes? You decide you can do better, and you build something from scratch. Sabrina sits down with Amanda Casteel, co-founder of Cherry Blossom Plumbing in the DC metro area, for a conversation that covers government contracting, Google hacking, a blind son who uses echolocation, and a company on the verge of its first million-dollar year.

Amanda left a 12-year career as a government IT consultant to run the business side of Cherry Blossom while her husband does the fieldwork. Along the way she navigated a targeted cyberattack that moved their Google pin 100 miles and nearly put them out of business, rebuilt from the ground up, and is now adding trucks, chasing an ABC morning show appearance, and raising three kids, one of whom is completely blind and already a local celebrity. This episode is funny, warm, and genuinely full of things you'll want to write down.

If your pricing strategy is "set it and forget it," this episode is your wake-up call. In this solo episode, Sabrina breaks down three immediately actionable pricing strategies and wraps them in a childhood memory about her mom's homemade Easter dresses that will stop you in your tracks.

The framework is simple enough to remember and sharp enough to actually use: Papa Bear raises prices every year without apology. Mama Bear charges more when demand is high and uses slow days as strategic discount opportunities. Baby Bear gives customers a reason, a real one, for every offer or promotion you run. Together they form a pricing mindset that treats your bottom line like the elastic it should be: stretchy, intentional, and always working in your favor. Short, warm, and packed with practical math you can apply before the week is out.

What do you do when life hands you grief, a terminally ill parent, four boys to raise, and the realization that it's now or never for the business you've always talked about? You Google how to start an LLC, turn the laptop around, and tell your husband he's a co-owner. Sabrina sits down with Jamie Trauth, co-founder of Trauth Electric out of Willis, Texas, for one of the most raw and remarkable conversations the show has ever had.

Jamie built a debt-free electrical company from the ground up while simultaneously fighting a two-year battle to get her mother, who turned out to have a 90% aortic valve blockage and vascular dementia, the care she desperately needed. Today Jamie runs the business from her mother's bedside, advocates for families navigating the broken dementia care system, and is building something she can leave to her oldest son. This episode is about tenacity in its most unfiltered, most human form.

What do you do when the people closest to you are the loudest voices telling you to quit? In this solo episode, Sabrina gets personal, and then tells the story of a woman from Botswana who sold corn door to door for ten years while people told her she was wasting a journalism degree.

Her name is Shafizo Marumo. She cleared a bushy field at a busy intersection to set up a food stall rooted in her grandmother's recipes and her own heritage. Today she employs over ten people and hosts women's empowerment seminars in a country that rarely makes room for women business owners at all. Sabrina uses Shafizo's story to deliver one of the most quietly powerful messages the show has offered: your past doesn't define you, it prepares you. And if you believe in you, the rest follows.

What do you do when the business you built your career around suddenly disappears, and the only option is to build your own? Sabrina sits down with Rose, founder of Rutledge Painting Company out of Scranton, Pennsylvania, for a conversation that is equal parts origin story, craft love letter, and honest look at what it takes to go from employee to owner overnight.

Rose spent years learning the trade under her uncle Darren, a 30-year painting institution in their community, and when he passed, she refused every competitor who came calling and launched her own company instead. A year and a half in, she's booked through May, painting lakefront vacation homes in the Poconos, growing almost entirely through free social media strategy and sheer force of personality. Red hair, 5'9", and not afraid to put her face in every community Facebook group she's ever worked in. Rose is just getting started, and she knows it.

You can't choose your family. You can't choose your taxes. But you absolutely can choose how much of your profit you hand over to the IRS, and most home service business owners are leaving thousands of dollars on the table every single year without even knowing it. In this solo episode, Sabrina breaks down the LLC vs. S-Corp question that everyone gets asked and almost nobody actually understands.

Spoiler: they're not even opposites. One is a legal structure. One is a tax election. And knowing the difference could save you anywhere from $1,500 to $13,000-plus annually, depending on where your profit lands. Sabrina walks through three clear steps: know your profit, pay yourself a reasonable salary, and get comfortable with slightly more complicated accounting, and hands you a cheat sheet you can actually use. Short, practical, and long overdue.

Twenty-one years. Five kids. Pink trucks. And a moving company that became a Winston-Salem institution. Sabrina sits down with Amy Jah, founder of a women-owned moving company in the triad area of North Carolina, for one of the most candid, funny, and genuinely practical conversations the show has had yet.

Amy built her business the hard way, doing estimates, payroll, bookkeeping, and jobs herself until she was on the edge of a breakdown at her mom's house holding a beer. She figured it out, made the right hires, found her people, and never looked back. Now 21 years in, she's overhauling her sales team, stepping toward a full CEO role, and building a women's community movement called Sugar Mamas on the side. This episode covers hiring, pricing, community, pink trucks, a Groupon disaster she still hasn't recovered from, and why the baby of the family almost always ends up running things.

Warning: this episode contains math, and it might make you realize you've been running a nonprofit by accident. In this solo episode, Sabrina breaks down the true cost of an employee with zero fluff and zero apology. If you've ever wondered why you're busy, exhausted, and somehow still not profitable, this is the episode that explains it.

Sabrina walks through a step-by-step framework, starting with a $35/hour wage and ending at a jaw-dropping $118/hour true labor cost, that most business owners have never seen laid out this clearly. Payroll taxes, workers' comp, unbillable hours, efficiency rates: they're all quietly eating your margin while you think you're being competitive. Short, sharp, and immediately actionable, this episode reframes the entire pricing conversation. You don't have a pricing problem. You have a cost awareness problem. And now you're about to fix it.

What do door-to-door vacuum sales, professional modeling, soul food fusion, and flooring have in common? They're all chapters in Hannah Hughes' story, and Sabrina sits down with her to unpack every wild turn. Hannah is the founder of Hughes & Co. Building Supply out of Dalton, Georgia, the flooring capital of the United States, and she built it almost entirely by accident.

Two weeks before a 172-unit apartment complex project was set to launch, the company she was working for dissolved. So Hannah did the only logical thing: she started her own company, got licensed and insured, and saved the contract. From scratch. In two weeks. Hughes & Co. has been running ever since, wholesaling flooring materials nationwide, managing large-scale installation projects, and gearing up to launch a full sales team and proprietary app. Hannah's story is proof that your fourth career path might be the one that changes everything.

What if every person you hired was also quietly growing your revenue, without a sales title or a commission structure? In this punchy solo episode, Sabrina breaks down her "Hire With Fire" framework: the idea that every position in your company should have a revenue-generating element baked right into the job description.

Drawing on a childhood memory of literally setting fields on fire in rural eastern Washington, Sabrina makes the case that great hiring, like a controlled burn, needs purpose and direction. Wildfires are scary because they're unplanned. Your hiring shouldn't be. Whether you're bringing on an office assistant, a driver, or an operations manager, Sabrina walks through exactly how to build revenue responsibility into each role so that every employee becomes a cheerleader, a closer, and a retention machine. Short, sharp, and immediately actionable, this one is worth a re-listen before your next hire.

Sabrina sits down with Jennifer Hudson (Hudson Property Services + Blazing Dumpster Rentals) to talk about how she went from EMT life and juggling multiple jobs to building two recession-resistant service businesses, while also launching a nonprofit that launders children’s clothes for free. Jennifer breaks down the messy early days (including underpricing her first move-out clean), how she learned hiring and operations from books when she had no business mentors, and why rural markets can be tougher than people think.

If you’ve ever found yourself more excited to scroll Facebook or Amazon than to open your Profit & Loss statement… this episode is for you. Sabrina breaks down where “invisible” costs quietly drain your profit, why most owners look in the wrong place first, and how to clean up your indirect expenses so you can reinvest in growth (or finally pay yourself more).

Vivian Ferguson shares the real story behind launching an HVAC company with her husband just outside Austin, starting with no funding, a Toyota Tacoma, and magnet signs, and growing through referrals, community, and relentless learning. Vivian opens up about imposter syndrome, navigating a male-dominated industry, the challenges of building a business while newly married, and why 2025 became her most transformative year as a leader and woman.

In this short, tactical episode, Sabrina breaks down how to stop obsessing over how many jobs you have booked and start increasing the average ticket of the jobs you’re already doing. Using a simple “Best / Better / Good” structure (tiered offerings), you’ll learn how to package your services in a way that boosts profit, increases customer satisfaction, and creates easier upsells, without adding chaos to your calendar.

Sabrina sits down with Jasmine Almeter, the woman behind Jasmine Pest Pro, to talk about how she went from photography and commercial advertising into pest control, and then into ownership. Jasmine shares the exact social media approach she used to become a recognizable local brand in Rochester, how she treats content like customer service, and what it really looked like to leave employment behind and launch her own company in 2023.

Sabrina tackles the spicy statement “processes don’t matter” and explains why that mindset will keep your business stuck. After a frustrated customer asks, “Do you even train your employees?”, she breaks down what training really looks like in a real home service company, and why training alone won’t create consistency. The real game-changer: an incentive program that makes employees want to follow standards, encourages teamwork, and eventually gets the team holding each other accountable, without the office constantly nagging.

Sabrina sits down with Ericka Peake, a high-energy founder who went from nine years of pouring concrete to building a fast-growing home organizing and moving company that’s booked out months in advance. Ericka shares the deeply personal turning point that sparked her transformation, why organizing is often a doorway into deeper emotional healing, and how her company has expanded into full-service moving and downsizing with a human-first approach.

Ericka also breaks down exactly how she grew using Facebook community groups with zero paid ads, why traditional networking made her feel uncomfortable, and how she created her own “Power Hour” training to teach other business owners how to market smarter.

Networking can feel yucky transactional, scripted, and like you’re only talking to people to get something. In this episode, Sabrina reframes networking as relationship maintenance, not relationship mining. She shares a personal story about reconnecting with a former employee after a painful fallout, rebuilding trust through honest conversation, and how that relationship evolved into something deeper than business. Then she gives two simple, proven, “unyucky” actions to unlock the value of your network without pitches, without scripts, and without needing a shower afterward.

Sabrina sits down with Kaitlin Kuhn, owner of **Chimney Mechanics of Indiana, to talk about what chimney sweeping actually is (spoiler: not Mary Poppins), why the industry is largely unregulated, and how Kaitlin is modernizing the trade through education, documentation, and community impact.

They dive into what it’s like being a woman in a hands-on, male-heavy field, how Kaitlin hired her first office manager to avoid burnout, and the real behind-the-scenes of pricing, paying yourself, and building systems when you’re the tech and the owner.

In this episode of The Not Fragile Podcast, Sabrina Jones speaks directly to women in home services who are feeling worn down, discouraged, or stuck during a tough season. As winter drags on and motivation feels low, Sabrina shares a powerful reflection on what it really takes to keep going when progress feels invisible.

Drawing parallels between building physical strength with a personal trainer and building a business from the ground up, Sabrina reminds listeners that belief always comes before proof. Confidence isn’t created in the wins, it’s built in the moments when you show up anyway. This episode is a reminder that your dream isn’t fragile; it’s forming.

Sabrina sits down with Shannon Stamos, owner of Positive Moves Relocation & Transfer, to talk about launching a moving company in the middle of COVID, navigating strict state regulation, and what it’s really like to scale fast in an industry where cash can disappear as quickly as revenue appears.

Shannon also shares the personal story behind the business: her late husband Jay’s deep, moving industry background, his sudden passing in 2024, and how Shannon and Jay’s son Mike chose to keep the company going, carrying forward Jay’s standards, work ethic, and vision for a higher-integrity moving experience.

In this solo episode, Sabrina breaks down what to do when criticism hits—whether it’s from competitors, family, clients, or the voice in your own head. You can’t stop people from judging you, doubting you, or making comments like “How’s that little company going?”—but you can control what you do with it.

You’ll learn how to reframe criticism as projection, use doubt as building material, and keep moving without letting other people’s disbelief become your direction. Sabrina shares personal stories from her own journey—including being dismissed by a potential bookkeeper and making the hard decision to fire friends who were holding her cleaning company back—then using that moment to grow revenue by 250% the following year.

Sabrina sits down with Rosie Salvaggio, owner of Hocus Pocus Cleaning in Pennsylvania, to unpack how a “flexible college job” turned into a real company with nearly 30 people supporting operations, HR, training, admin, and even a brand-new pet care line.

Rosie shares how COVID accelerated growth fast, why she nearly burned out from doing everything herself, and what changed when she finally started building structure: hiring an office manager, documenting systems, creating score-based hiring, and building a culture that makes people want to stay.

They also dig into the real reason Rosie’s content hits online: she is unapologetically authentic, transparent about the highs and lows, and intentional about giving her brand a strong identity that stands out in a crowded industry.

This episode is a behind-the-scenes look at modern leadership in home services: culture-first hiring, growth through personal development, and building a company that supports both customers and employees without losing your soul.

In this episode of the Not Fragile Podcast, Sabrina dives into one of the most uncomfortable but powerful topics in business: failure. Drawing from her own experiences and conversations with multi-million-dollar women in home services, she reframes failure as feedback, tuition, and proof that you are still in the arena.

Sabrina shares a candid story about launching a service that never sold, holding onto it out of pride, and learning the hard lesson that leadership sometimes means admitting when something isn’t working. She unpacks why women tend to internalize failure, especially in male-dominated industries, and how attaching our worth to outcomes erodes confidence.

You’ll learn how to separate who you are from what happened, why confidence is built through ownership not avoidance, and how to use reflection to turn missteps into momentum. This episode offers a practical mindset shift and a simple reflection exercise to help you stop fearing failure and start using it as fuel.

If you’ve ever questioned yourself after a setback or felt like a mistake defined you, this conversation will remind you that failure didn’t break you. It built you.

In this episode, Sabrina sits down with Lindsay Curtis, founder of A Smart Move in San Diego, whose journey is a masterclass in resilience, relationships, and saying yes before you feel ready.

After moving to the U.S. from the UK in 2008 and being unable to legally work for five years, Lindsay built community from scratch, then built a business the same way. What started with renting reusable moving boxes turned into a full-service move management company, complete with specialized packing teams (including senior-focused support), trusted vendor networks, and eventually a full moving division with trucks and crews.

Lindsay shares how she bought out competitors without exploiting anyone, built a referral engine through organizations like BNI, NAPO, and MCOU, and learned the hard way that “specialists beat generalists” especially in marketing, bookkeeping, and operations.

The conversation also goes beyond business. Lindsay opens up about integrity, protecting your team, refusing “Last Minute Lucy” jobs, and why supporting your community during crisis matters. From organizing multiple truckloads of donations after California fires to building a legacy plan for the future, her leadership is rooted in service and standards.

If you’ve ever wondered how someone builds success in a brand-new country, in a tough industry, with zero connections, this is your reminder: say yes, stay ethical, build systems, and figure it out as you go.

Fear shows up in business more often than we like to admit. It’s the tight chest before payroll, the hesitation before a hard conversation, the quiet voice that asks, “Who do you think you are?”

In this episode, Sabrina Jones reframes fear—not as a sign you’re doing something wrong, but as a signal that what you’re building actually matters. Drawing from personal experiences, family history, and lessons learned as a business owner, she shares why fear doesn’t need to be eliminated to move forward.

You’ll learn how fear often disguises itself as procrastination, over-preparing, or waiting to feel “ready,” and why confidence isn’t about being fearless—it’s about learning to walk with fear without letting it take control.

Sabrina introduces a simple but powerful exercise to help you acknowledge fear while still taking action, reminding you that courage and fear can coexist. This episode is an invitation to stop fighting fear and start leading yourself through it—one intentional step at a time.

Fear may knock, but it doesn’t get the keys.

In this episode of the Not Fragile Podcast, Sabrina Jones explores what real confidence actually looks like and why so many capable people underestimate themselves.

Through a simple story about learning how to make a pie crust, Sabrina draws a powerful connection between confidence in life and confidence in business. No one is born knowing how to do hard things. Confidence is built through repetition, mistakes, and lived experience.

Sabrina shares personal stories from her professional journey, including moments of self doubt, imposter syndrome, and questioning whether she truly belonged in certain rooms. Over time, she realized confidence does not come from outside validation. It comes from confirming what you already know to be true about yourself.

This episode introduces a practical exercise you can return to anytime you feel uncertain or stuck. The goal is not to convince others of your worth, but to stop outsourcing your confidence and start trusting yourself again.

If you have ever waited until you felt “ready,” second guessed your abilities, or wondered if other people had some secret you were missing, this episode will help you shift how you see yourself.

In this powerful and deeply human conversation, Sabrina Jones sits down with a business owner whose story goes far beyond plumbing, revenue, or branding. What starts as a discussion about naming a company turns into a raw look at resilience, family, trauma, and breaking generational cycles.

You’ll hear how Loyalty Plumbing was born, inspired by the values of a Golden Retriever: loyalty, reliability, and trust. But behind the brand is a story of juggling two full-time businesses, raising three young kids, navigating family crisis, and supporting loved ones through domestic violence and recovery.

This episode is not about hype or hustle culture. It is about leadership, courage, over-communication, and building a company that reflects who you are at your core. It’s a reminder that real success is transformation, not just money, and that business can be a vehicle for healing, safety, and long-term impact.

In this episode, we explore how confidence can quietly erode when something meant to bring joy turns into pressure. What starts as a love for being outside and staying active becomes a frustrating experience when expectations no longer match ability.

Through a personal story about mountain biking, this episode highlights how comparison, forced growth, and ignoring personal limits can damage confidence and even cost meaningful relationships. Sometimes the most powerful decision is not pushing harder, but stepping away to protect the original reason you started.

This conversation is about honoring your pace, recognizing when something no longer serves you, and understanding that confidence thrives where enjoyment and self trust exist.

Jennifer Baker, founder of Right Sized Living in Central Massachusetts, shares how she built a full service senior move management company that helps older adults transition from long time homes into smaller living with every detail handled, from decluttering to unpacking and setting up the new space.

Jennifer explains how she fell into the industry after being a stay at home mom, why she launched her business at age 50, and what it really took to grow from a three person team to more than 20 people while reaching seven figures largely through relationships and word of mouth.

This conversation digs into leadership, delegation, hiring with compassion, navigating hard days, and why Jennifer believes the biggest differentiator in her business is simple: heart over skill.

In this episode, the conversation centers on confidence, belief, and what it really takes to keep going when the outcome is uncertain.

Through a personal story about Emily’s journey from rejection to opportunity, we explore what it looks like to believe in a dream long before it becomes visible to others. After being denied a coveted NBC page position, Emily continued building her life, her network, and her career without letting that initial rejection define her future. A year later, the opportunity she had once been denied came back around unexpectedly, forcing her to choose between comfort and growth.

This episode unpacks the emotional tension that comes with ambition, especially when pursuing something that disrupts stability, relationships, and routines. It highlights how confidence is not something you feel once everything is working, but something you practice when nothing is guaranteed.

At its core, this episode is about protecting your dreams, surrounding yourself with people who reflect your potential instead of your limits, and giving yourself permission to believe before the proof shows up.

Amanda, owner of Maven Roofing (North Jersey), shares the real story behind launching her company after a brutal season of life: shutting down a previous business during COVID, losing her dad, having a baby, and being buried under financial pressure.

Instead of quitting, she went into roofing sales, learned the industry fast, then launched Maven with a strong brand and a clear plan. She breaks down what it takes to earn credibility as a woman in a male-dominated trade, why hiring has been her hardest battle, and what she would do differently next time.

This is an honest conversation about leadership, process, people, and staying in the game when things get hard.

In this episode of The Not Fragile Podcast, Sabrina explores the difference between failure and self-sabotage, and why so many women in male-dominated industries feel pressured to explain, soften, or justify their setbacks.

Through a personal story about her son Evan and his unexpected career pivots, Sabrina reframes failure as information, not identity. She challenges the idea that success is linear and explains how avoiding ownership of failure often blocks the lessons that lead to real growth.

This episode is a reminder that you do not owe anyone perfection. Failure does not make you fragile. It means you are in progress.

Today’s episode is a wild, honest, hilarious, and deeply inspiring conversation with Megan Throckmorton  — better known online as “The Septic Queen.”

She’s a single mom of three little boys, a former agriculture teacher, a homesteader, and now a powerhouse business owner operating one of the fastest-growing septic companies in her region. Her story is pure grit:

→ leaving a difficult marriage

→ building a business from scratch

→ financing a truck she was told she’d “never” get

→ blowing the engine… and rebuilding even stronger

→ becoming a respected voice in a male-dominated industry

→ and now being invited to speak at the 2026 WWETT Show, the world’s largest wastewater trade event.

This episode is real life. Kids interrupt. Dogs bark. She’s dripping sweat coming straight off a septic truck. And that’s exactly why her story hits so hard — because millions of women are building businesses in the middle of real life, not perfect conditions.

Megan shares how she created her company, how she scaled it, how she stays mentally strong through chaos, and why educating homeowners and inspiring young women has become her mission.

If you’ve ever wondered whether you can build something big while juggling kids, bills, exhaustion, and every obstacle imaginable… this episode is your proof.

In this episode, Sabrina breaks down one of the biggest mindset shifts separating powerhouse women in home services from those who stay stuck: seeing profit as purpose, not greed.

After interviewing 11 women who run $5M+ home service companies, a clear theme emerged, almost all of them started with a scarcity mindset around money or launched their businesses out of necessity.

Sabrina shares her own early story of launching a moving company while still working a full-time job, and the criticism she faced from people who believed she’d never succeed. She reveals how understanding her numbers, shifting her money mindset, and connecting profit to purpose transformed everything.

This episode introduces The Money Map, Sabrina’s framework for linking your values to your financial decisions so you can lead with clarity, confidence, and impact, not anxiety.

Resources Mentioned

The 5 Million Founders Formula (free):

Get the insights from Sabrina’s interviews with 11 powerhouse women at:

notfragilepodcast.com

The Money Map & Confidence Assessment:

Download the Money Map and take the confidence identity survey to see where you currently stand on the confidence spectrum:

notfragilepodcast.com

In this solo episode, Sabrina opens up about what happens after you start your business and it actually begins to work. The doubts do not always disappear. In fact, sometimes they get louder.

She shares stories from her own life, from being a record-holding high school basketball player to getting cut from a college team, to eventually becoming a basketball official, and later starting her moving company when people questioned whether she could really lead moving crews and run a company.

This episode is all about what to do with criticism, doubt, and negativity as you grow. Instead of seeing critics as enemies, Sabrina reframes them as “unintentional trainers” who help build your resilience, clarity, and confidence. If you’re building something bold in your home service business and feeling the weight of other people’s opinions, this episode will speak directly to you.

In this episode, Sabrina sits down with Jennifer Bagley, founder and CEO of CI Web Group and one of the most influential women leading the charge in AI, digital strategy and marketing transformation for home service companies.

Jennifer shares how she accidentally built CI Web Group, why AI has completely reshaped her business, and how the last 18 months inside her company have been the most intense and revolutionary since she started nearly 20 years ago. She breaks down what actually works in AI, what is hype, how small companies can use AI without getting burned, and what it takes to build systems that reduce stress, create freedom and help contractors win faster.

This conversation is full of truth, tactical insight and real talk about entrepreneurship, scaling, leadership, and surviving massive industry disruption. If you want a crash course in where digital marketing is headed and how to prepare your business, this episode is a must.

In this episode, Sabrina sits down with Corrie, founder of Inspired By You and Inspired By University, to share one of the most powerful transformation stories in the home services world. Corrie built a thriving cabinet refinishing and home renovation business after hitting one of the lowest seasons of her life. She opens up about the personal challenges she faced, how she rebuilt her sense of purpose, and how she turned a single kitchen painting job into a multi-service company with a passionate team and a loyal customer base.

Corrie explains how she expanded her services, how she trains and leads her crews, and what it takes to scale without losing quality. She also reveals how she created a national learning platform for refinishers, why women thrive in this space, and the mindset required to eliminate excuses and build a life you are proud of.

This conversation is full of wisdom, heart, resilience, and real business strategy for women in home services.

In this episode, Sabrina talks about one of the most powerful breakthroughs in a woman’s business journey: the moment when your intuition about your financial progress finally matches the numbers. If you are running a home service business in cleaning, moving, HVAC, plumbing, electrical, landscaping, window cleaning, pressure washing, or any other home service industry, you have likely felt this moment. You sense the shift before you see the spreadsheets. You know you are improving long before the numbers arrive.

This episode helps you understand why that feeling matters, why your intuition is a real form of data, and why confirmation through numbers is not about perfection but about awareness. Sabrina walks you through recognizing the small signs that you are leading well, improving your systems, and gaining financial confidence day by day. She also invites you to use the Mission Money Map and Weekly Money Check-In to build that confidence even further.

You are not fragile. You are steady, capable, and learning to trust yourself with money in a powerful new way.

In this powerhouse conversation, Sabrina sits down with Lynn Wise, founder of Contractor in Charge and co founder of One Path AI. Lynn brings more than three decades of experience in the trades, corporate leadership, financial management, scaling operations, and building teams that stay loyal for years.

From her early days dispatching at 18 years old, to becoming a general manager and part owner of a trades company, to reinventing herself at IBM, to returning to her “high school sweetheart” industry and launching a business that now supports contractors nationwide, Lynn shares deeply insightful lessons that every home service owner needs to hear.

Together, Sabrina and Lynn dig into leadership, team retention, the realities of running a profitable business, the importance of standardization, the difference between valuable versus simply operational businesses, and why honesty and integrity win every single time.

Lynn also shares her perspective on AI, the future of small business, and how technology will reshape customer experience and operational efficiency in the trades. This episode is packed with wisdom, strategy, hard truths, and practical direction that will elevate how you think about your business.

If you enjoyed this episode, share it with a powerhouse woman in the home service space who needs this message. And please leave a review on Apple Podcasts. It means more than you know.

For tools, strategy, and resources, visit NotFragilePodcast.com.

In this episode of The Not Fragile Podcast, Sabrina gets real about something every woman in home services struggles with: staying focused when everything (and everyone) is pulling at you.

Using powerful real-life stories from outrunning a dust storm with her kids to preserving her mom’s handwritten stuffing recipe, Sabrina breaks down the Three S’s every powerhouse home service owner needs to scale without burning out:

Strategy, Systems, and a Self-Managing Team.

If you’re tired of feeling like a hamster on a wheel, this episode will help you regroup, realign, and rebuild the focus needed to grow with confidence.

RESOURCES

Free 5 Million Founder’s Formula + Confidence Identity Assessment: NotFragilePodcast.com

If this episode gave you clarity or encouragement, share it with another powerhouse woman—and leave a quick review on iTunes. Your reviews help other women in home services discover the show and step into their power.

In this episode of the Not Fragile Podcast, Sabrina sits down with Karen, co-owner of Main Street Movers, a New Jersey–based company that grew from the basement of her home into a $5 million moving powerhouse.

Karen shares how she and her husband left corporate life and built something of their own — fueled by hard work, smart scaling, and a refusal to blend in. With humor, honesty, and plenty of New York grit, she breaks down what it really takes to survive in a male-dominated industry, from scaling to multiple revenue streams to managing cash flow and keeping a team motivated.

Whether you’re just starting out or running a multi-million-dollar business, this episode will inspire you to work until your idols become your rivals — and to keep moving forward, no matter how tough it gets.

If Karen’s story inspired you to build your dream business — even when it feels impossible — share this episode with another powerhouse woman in your circle.

Leave a review on Apple Podcasts or Spotify — it helps Not Fragile reach even more women who are ready to take control of their business and their future.

And don’t forget to grab your 5 Million Founders Formula at NotFragilePodcast.com

for free, it’s the game plan every entrepreneur needs to scale with confidence.

In this inspiring and practical episode of the Not Fragile Podcast for Powerhouse Women, Sabrina breaks down how to plan for your financial future — even if you feel like you’re starting late — with her five-step COAST method: Crash Course, Open an Account, Act, Set It and Forget It, and Trust Yourself.

Through personal stories — from her kids’ 4-H lessons to a last-minute Lady Gaga concert and even her days as a basketball ref — Sabrina reminds us that preparation, structure, and self-trust matter just as much in business as they do in life.

Whether you’re running a multi-million-dollar home service company or just trying to figure out where to start with retirement savings, this episode gives you permission to start small, stay consistent, and believe in your ability to secure the future you deserve.

If you’ve been putting off planning for your future — start today.

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Remember: it’s not about perfection, it’s about progress, planning, and power.

You’re not fragile. You’re a baller. 💪

In this powerful episode of the Not Fragile Podcast for Powerhouse Women, Sabrina sits down with Cindy Williams, a true trailblazer who started her first business in a 7x10 room as a single mom with two small kids and went on to build and sell multiple successful companies.

Cindy shares her raw, unfiltered journey of turning poverty into purpose, overcoming sexism, and building a cleaning empire based on one simple promise: “We deliver what we promise.”

With over 30 years in business and 13 companies under her belt, Cindy reveals how quality, customer service, and hands-on employee training set her apart — and how she’s now gearing up to franchise her medical cleaning company, ApexMed nationwide.

This is an episode about resilience, real-world leadership, and refusing to quit no matter the odds.

If Cindy’s story inspired you, take a moment today to remember you control your destiny.

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In this episode of the Not Fragile Podcast for Powerhouse Women, Sabrina breaks down the three T’s — a simple but powerful leadership framework to help you communicate clearly, increase team productivity, and lead with confidence without ruffling any feathers.

Through a mix of heartfelt personal stories from reading “Go Dog Go” to her son every night to helping her daughter say goodbye to her beloved binky Sabrina illustrates how structure, clear goals, and consistency are key to building trust and driving growth in your team.

If you’ve ever struggled with getting your point across or implementing change in your business, this episode will give you a clear roadmap to do it with grace, empathy, and results.

If this episode helped you see leadership in a new way —

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In this powerhouse episode of the Not Fragile Podcast for Powerhouse Women, Sabrina sits down with Katy Higgin's, a trailblazer in the HVAC industry who turned struggle into a multimillion-dollar success story.

Katy shares how she went from being a single mom with no safety net to building a $5 million home service company starting literally out of her garage. With no investors, no roadmap, and no background in heating and air, Katy learned the business the hard way: through persistence, faith, and a neighborhood that rallied around her.

From navigating SBA loans to breaking stereotypes as one of the first women doing in-home estimates in Utah, Katy’s story proves that resilience and community can rewrite anyone’s narrative.

This episode is for every woman who’s ever wondered if she’s enough, if she’s ready, or if she can do it because Katy is proof that you absolutely can.

If this story fired you up don’t keep it to yourself.

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Share this episode with another powerhouse woman who needs to hear it

Download the 5 Million Founders Formula free at NotFragilePodcast.com

And remember it’s not about perfection. It’s about progress, purpose, and power.

Until next time… stay a baller. 💪

In this inspiring episode of the Not Fragile Podcast for Powerhouse Women, Sabrina breaks down three transformational steps to help you align your joy with your purpose because when those two connect, there’s no stopping you.

Through her own personal stories from raising money for her kids’ school playground to learning lessons the hard way (like the infamous “exit gate” moment) Sabrina reminds us that joy and purpose aren’t just business strategies. They’re life strategies.

She also shares how tools like the DISC personality assessment can help you understand your natural strengths and weaknesses, improve communication, and lead with confidence. Finally, she challenges you to revisit your why, to rediscover the reason you started your business in the first place and to reignite that fire that fuels your growth.

Whether you’re scaling your company or just trying to reconnect with what you love, this episode will remind you that your joy is your compass and your purpose is your power.

RESOURCES & MENTIONS

DISC Personality Assessment: learn more at discprofile.com

5 Million Founders Formula: Free download at NotFragilePodcast.com

Confidence Identity Assessment: Discover your personalized confidence score

If this episode spoke to you, take a moment today to revisit your why.

Write it down. Say it out loud. Then go live it with joy.

Leave a review on Apple Podcasts, it helps this show reach more powerhouse women

Share this episode with a friend or team member who needs encouragement

And remember, joy is your fuel, purpose is your direction, and you are Not Fragile.

Until next time, stay a baller. 💪

In this episode of the Not Fragile Podcast for Powerhouse Women, Sabrina sits down with Allison McDaniel, founder and president of Allison’s Relocations in Anchorage, Alaska, a trailblazer who built one of the state’s most respected moving companies in a male-dominated industry.

Allison shares her incredible 30-year journey from dispatcher to business owner, how she learned what not to do from her early mentors, and why integrity, perseverance, and service are the cornerstones of her success.

Together, Sabrina and Allison dive into the realities of leadership, working alongside family, planning for succession, and what it means to build a company that’s truly woman owned and ready for the next generation.

This conversation is packed with honesty, grit, and wisdom a must-listen for any woman building her legacy in business.

CONNECT WITH SABRINA

Get your free 5 Million Founders Formula and take the Confidence Identity Assessment at NotFragilePodcast.com

And as always stay bold, stay grounded, and stay a baller.

Let’s be honest no one likes talking about it, but what do you do when employees suck? When one bad attitude starts poisoning the culture you’ve worked so hard to build?

In this episode, Sabrina shares a real story from her own business about a talented but toxic employee who taught her one of the toughest lessons in leadership: you can’t save someone who doesn’t want to change.

She breaks down three actionable steps to protect your culture, strengthen your hiring process, and create a company where positive, growth-minded people thrive while the “negative Nellies” quickly weed themselves out.

If you’re dealing with a tough employee situation, don’t ignore it.

Identify your non-negotiables

Revisit your growth plan

Recommit to your company culture

Remember: leadership is tough, but so are you. Stay a baller.

Sabrina sits down with Elena Ledoux, attorney turned multi-business founder, immigrant entrepreneur, and the definition of fearless logic in motion. Elena's story begins with helping a friend clean houses in Las Vegas just to make rent and evolves into multiple multimillion dollar companies, including Boss Security Screens, one of the nation’s fastest growing safety brands.

In this episode, Elena shares how self-doubt and logic can coexist, why emotion doesn’t belong in business decisions, and how scaling successfully requires both heart and systems. She unpacks her journey from welfare to wealth, the difference between being “driven” and “disciplined,” and how losing her mother gave her a lifelong mission: helping women and immigrant entrepreneurs reach their full potential.

This is one of those rare conversations that mixes grit, humor, logic, and humanity a true masterclass in resilience and results.

Resources & Mentions

Boss Security Screens — Home safety systems built in the USA

E-2 Entrepreneur Visa Program — for immigrant entrepreneurs relocating to the U.S.

Rocket Fuel by Gino Wickman — Must-read on visionary/integrator partnerships

Folds of Honor & Behind the Blue — Supporting families of fallen veterans and officers

Connect with Elena

Website: BossSecurityScreens.com



Download the 5 Million Founders Formula free at NotFragilePodcast.com

Take the Confidence Identity Assessment and discover your growth score

Share this episode with a powerhouse woman who needs to hear Alina’s story

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Sabrina breaks down three clear signs that your pride (and comfort) may be capping your company’s growth. Through personal stories her mom’s battle with cancer, a “smartest kid in class” cousin, and her daughter’s wall of location sharing friends she shows why delegation, listening, and community are non-negotiable if you want to scale. This is your nudge to stop doing the 10 minute tasks, stop having all the answers, and start rebuilding your network.

Grab the 5 Million Founders Formula (free) + Confidence Identity Assessment at NotFragilePodcast.com.

Share this episode with a fellow powerhouse woman in the trades.

Leave a quick review on Apple Podcasts it really helps!

Sabrina sits down with Stephanie Allen, co-owner of AirWorks Heating, Air & Plumbing (Ventura County, CA), JD/MBA, mom of four, and champion of tradespeople. Stephanie shares how she and her husband Kevin launched AirWorks in 2010 during a tough economy, why their brand leans “family-run, mom-approved,” and how they’re expanding into plumbing while keeping culture, systems, and profitability front and center. She opens up about working with a spouse, hiring an integrator, building benefits (401k/profit sharing), and her new mission, FUEL, a collaborative model to help legacy home-service companies compete with private equity.

Resources Mentioned

AirWorks Heating, Air & Plumbing (Ventura County, CA)

FUEL — Stephanie’s collaborative growth collective for trades (announcement coming)

“Be where your feet are” mindset; visionary/integrator framework

Grab the 5 Million Founders Formula (free) at NotFragilePodcast.com.

Take the Confidence Identity Assessment to score your current confidence profile.

Share this episode with another powerhouse woman in the trades & leave a quick review on Apple Podcasts.

In this reflective solo episode, Sabrina shares a powerful meditation on happiness, often attributed to Pope Francis, that challenges us to rethink what it really means to live a fulfilled life. Happiness isn’t about a perfect sky or a road without bumps it’s about finding strength in forgiveness, courage in setbacks, and joy even in simple, quiet moments.

Sabrina unpacks the message and connects it back to the daily reality of powerhouse women running businesses, leading teams, and navigating life’s inevitable storms. This is a reminder that you don’t need perfection to be happy you need perspective, resilience, and the courage to author your own story.

If you’ve been feeling overwhelmed, stretched thin, or like you’re always chasing the next win, this episode is your invitation to pause, breathe, and realign with what really matters.

Resources & Links:

Get the 5 Million Founders Formula free at NotFragilePodcast.com

👉 Don’t forget to share this episode with a friend and leave a review on iTunes—it helps more powerhouse women find the show.

In this inspiring conversation, Sabrina sits down with Linda Nelson, CEO of Greenscapes, who transformed her mother’s small sod business into a $20+ million landscaping powerhouse. Linda shares how she grew up on a farm, leaned into her tomboy roots, and carved out space for herself in a male-dominated industry—without sacrificing her femininity or values.

From hiring women’s softball players to lay sod in the early days, to now leading a 285-person team, Linda reflects on what it takes to scale, sustain culture, and empower employees for decades. She dives into the power of passion + purpose, the importance of mentorship, and why she believes her job has never felt like “work.”

Whether you’re scaling toward your first million or dreaming even bigger, Linda’s mantra will light a fire under you: “Go on and be bold.”

Resources & Mentions:

5 Million Founders Formula (Free): NotFragilePodcast.com

Confidence Identity Assessment — included free with the Formula

Linda’s company: Greenscapes (Naples, FL)

Loved this conversation? Share this episode with a friend who needs to hear Linda’s bold advice. And don’t forget to leave a review on all platforms it helps more powerhouse women find the show.

👉 Grab the 5 Million Founders Formula + Confidence Identity Assessment for free at NotFragilePodcast.com

Sabrina shares three simple, high-impact ways to close more jobs without increasing your marketing budget. From “PFPS: People First, Process Second” to delivering “Service with a Heart” and putting care ahead of the checklist, she shows how tiny moments of humanity create memorable experiences that beat price and features every time. Real stories FedEx at the door, driverless cars vs. Uber, wedding cupcakes gone sideways, and a tone-deaf doctor visit illustrate how empathy and attention turn prospects into loyal fans.

Resources Mentioned

5 Million Founders Formula (Free): NotFragilePodcast.com – interviews with 11 ballers, including Karen (moving/storage) and Alina (HVAC & more).

Confidence Identity Assessment (Free): Included with the Formula.

If this helped, share it with a friend and leave a review on iTunes—it really helps the show. Grab the free 5 Million Founders Formula and Confidence Identity Assessment at NotFragilePodcast.com.

In this episode of the Not Fragile Podcast, Sabrina sits down with Debbie Sardone, one of the most respected leaders in the cleaning industry. What started as a way to make extra money cleaning houses in 1981 grew into one of the largest maid service businesses in the country, a global nonprofit (Cleaning for a Reason), and one of the most impactful consulting firms in the industry. Debbie shares how she went from charging just $5 an hour to creating a business that empowers employees, inspires owners, and changes lives.

Resources Mentioned

Debbie’s nonprofit: Cleaning for a Reason

Free Resource: 5 Million Founders Formula

Confidence Identity Assessment (linked with the Formula download)

If this episode gave you hope or clarity, share it with a friend who needs it! Don’t forget to leave a review on all platforms it helps the show grow and reach more powerhouse women in home services.

Download your free 5 Million Founders Formula and take the Confidence Identity Assessment at NotFragilePodcast.com.

Until next time, stay a baller.

Sabrina gets real about confidence, not as something you “do,” but something you feel. Through raw personal stories (leaving a 20-year marriage, near-misses with her kids, and an epic MTB wipeout) and lessons from powerhouse women in the trades, she lays out three simple but potent shifts: flip the switch from uncertainty to fearless action, be a tenacious trailblazer through the storms, and fill your tank so you can fuel your empire. Practical, honest, and built for female founders in home services.

Resources Mentioned

5 Million Founders Formula (free) + Confidence Identity Assessment: NotFragilePodcast.com

Baller interviews referenced: Cindy (cleaning industry), Stephanie (HVAC & plumbing)

If this helped, share it with a friend and leave a review on all platforms! Grab the free 5 Million Founders Formula and take the Confidence Identity Assessment at NotFragilePodcast.com. Until next time stay a baller.

In this episode of the Not Fragile Podcast, Sabrina talks with Carrie, founder of A Plus Garage Doors, about how she built a thriving, multi-location business from scratch while raising three kids. Carrie opens up about her self-doubt in the early days, how she hid her role as owner, and what it took to finally step forward as the face of her company. She shares the lessons that helped her scale to nearly 140 employees across multiple locations, why culture is her ultimate growth strategy, and how tragedy reshaped her perspective on life and business.

Resource

Free: 5 Million Founders Formula + Confidence Identity Assessment — NotFragilePodcast.com

If this episode inspired you, share it with a friend and leave a review on all platforms it helps more powerhouse women discover the show. Until next time, stay a baller.

In this episode of the Not Fragile Podcast, Sabrina shares how generosity—not money—is one of the most powerful ways to set yourself apart from competitors. Drawing from her grandmother’s life lessons and decades of caregiving, she unpacks how simple acts of giving, listening, and caring can transform company culture, customer relationships, and long-term success.

Resources

Free: 5 Million Founders Formula + Confidence Identity Assessment — NotFragilePodcast.com

If this episode resonated with you, share it with a friend and leave a review on iTunes—it helps more powerhouse women discover the show. Until next time, stay a baller.

In this episode Sabrina chats with Ashley RaeAnn Smith, owner of Spartan Roof Construction (Kingwood, TX), to unpack how she went from aircraft mechanic to leading a multi-million-dollar, 100% female-owned roofing company. They get into SOPs, reputation, community service, handling industry bias, and why “ethics above everything” drives growth that sticks.

Resources:

Free: 5 Million Founders Formula + Confidence Identity Assessment, NotFragilePodcast.com

Community spotlight: Hopeful Hearts Ministry (abuse survivor support)

If this episode helped, share it with a friend and leave a review so more powerhouse women can find the show. Until next time stay a baller.

Do you ever log into your business bank account with the same fear you feel when you spot a spider on your kid’s bedroom wall? You’re not alone, and today, Sabrina is sharing three practical strategies to keep more money in your account without adding stress or credit card debt.

In this episode of the Not Fragile Podcast, Sabrina gets real about her own journey with money, from growing up with financial security to facing the shock of her parents’ bankruptcy, and how that shaped her relationship with money as a business owner. She unpacks:

Plus, she weaves in wisdom from powerhouse women like Michal Cheney (multi-million-dollar painting business owner) and Katie Higgins (successful HVAC entrepreneur), showing how mindset and habits can transform not only your financial future but your confidence as a leader.

If you’ve ever wondered why your bank account doesn’t reflect all the hard work you’re putting in, this episode will give you both hope and tools to change that story.

Resources & Free Gift:

👉 Grab the free 5 Million Founders Formula + Confidence Identity Assessment at NotFragilePodcast.com.

What happens when you pick up a paintbrush at 40 and decide to build something bigger than yourself?

In this episode of the Not Fragile Podcast, host Sabrina Jones sits down with Michal Cheney, owner of No Drip Painting in Columbus, Ohio. What started as Michal and a paintbrush has grown into a multi-million-dollar company with 30+ team members—and a mission to change lives through paint.

Michal opens up about the mindset shifts that fueled her growth, the challenges of being a woman in a male-dominated industry, and how her company culture is transforming both her team and her community. From running “Paint It Forward” projects to teaching English classes for her employees and their families, Michal’s story is one of grit, vision, and heart.

Links & Resources

📘 Grab the FREE 5 Million Founder’s Formula + Confidence Identity Assessment → NotFragilePodcast.com

🎤 Learn more about the Painting Contractors Association → PCAPaintEd.org

📲 Connect with Michal & No Drip Painting → nodrippainting.com

What does amazing company culture really mean? For some, it’s free snacks and team outings. For others, it’s just having a boss who listens.

In this episode of the Not Fragile Podcast, Sabrina Jones shares real stories—from preschool classrooms to basketball courts to boardrooms—about what truly builds (or breaks) culture inside your company. You’ll hear how small acts of recognition and leading by example can transform a team from disengaged to unstoppable.

This isn’t about fluffy perks. It’s about creating a place where people want to belong, contribute, and grow.

Links & Resources

📘 Grab the FREE 5 Million Founder’s Formula + Confidence Identity Assessment → NotFragilePodcast.com

🎤 Hear more baller interviews with leaders like Debbie Sardone + Alison McDaniel → NotFragilePodcast.com

Welcome to the very first episode of the Not Fragile Podcast—the show built for powerhouse women in the home service industry who refuse to play small.

In this kickoff episode, host Sabrina Jones shares the heart behind Not Fragile, her own journey from startup struggles to running multi-million-dollar moving, storage, and cleaning companies, and why she believes women in this industry are the true game-changers.

You’ll hear what to expect from future episodes, the kind of guests you’ll meet, and why this community is about more than business—it’s about resilience, confidence, and building baller-status companies that last.

Grab the FREE 5 Million Founder’s Formula + Confidence Identity Assessment → NotFragilePodcast.com

💬 Share this episode with a fellow baller—you’re one play away!