In this coaching call, Liam explores what it really means to stop forcing a business direction that no longer fits and start listening to what feels true. The conversation unpacks the difference between chasing results and planting seeds, why consistency matters more than urgency, and how visibility, self-trust, and nervous system capacity all shape the way we build a business and life that actually feels aligned.

Liam also shares practical insight on magnetic messaging, using your own story as market research, and how to identify the thoughts, feelings, actions, and patterns your ideal clients are living through so your content and offers connect more deeply.

In this strategy call, Liam coaches Ana through the next evolution of her brand, offer, and audience. They review her recent email outreach, what the early data is showing, and why ghosting and rejection are still valuable data points in business. From there, the conversation opens up into a deeper exploration of Ana’s niche, with Liam reflecting back that her work may be less about “nurse burnout” specifically and more about helping women reconnect with themselves, reclaim their identity, and create freedom beyond work, burnout, and overgiving.

They also explore the idea of shifting from a program-led brand to a more personal brand approach, including whether Ana’s podcast and future content should sit more simply under her own name. Liam encourages her to think about freedom, reinvention, identity, nervous system regulation, and creative reclamation as the through line of her work, rather than boxing herself into a narrow niche that no longer fully reflects who she is.

They also touch on:

1. Resending emails to non-openers and testing better send times
2. Using Ana’s Facebook group more strategically to collect emails and move people onto her list
3. Simplifying her front-end brand presence by focusing on Instagram and her personal name
4. Turning Ana’s existing private podcast content into a public trust-building asset
5. Exploring new podcast directions such as freedom, choosing yourself, identity shifts, and feminine reclamation
6. Beginning to shape Ana’s unique methodology and future offer around helping women come home to themselves

The call ends with the start of a tech-focused coaching segment for Tessa around Mailchimp, link-in-bio setup, and email collection, before the recording is stopped due to sensitive account information.

In this coaching session, we help Alfie turn her ideas into a simple, sellable 12-week 1:1 offer for international graduate nurses and transition-to-practice applicants, without overbuilding or burning himself out.

1. Clarifying niche + brand direction (moving from “academy” language to a personal brand like Nurse Alfie)
2. Mapping a 6-call, 12-week 1:1 program using an Apply → Interview → Secure/Land framework
3. Talking through nervous-system-safe pricing for the first few clients (e.g. ~$997 as a starting point)
4. Designing an easy first freebie: a de-identified version of the exact CV/CL/SC Alfie used to land jobs
5. Setting homework: claim IG handle + bio, prep the CV freebie PDFs, outline the 12-week offer, and choose a first-client price

In this call, we talk about what happens when your perfectionist part shows up right when things start working – enquiries coming in, sales calls booked, offers taking shape – and how to work with that part instead of letting it run the show.

We explore how to turn nervous energy into a simple, good-enough first offer, and how to sell like a clinician: listen deeply, reflect back what they want, and then make a clear, grounded offer.

We also talk about:

1. Using best-case / worst-case thinking to calm your nervous system before a sales call
2. Framing your first 1:1 program as a minimum viable “rebirth” offer with clean payment options (full price vs early-bird / foundational pricing)
3. Treating “no” as neutral data (and why collecting no’s is a core business skill)
4. SMS follow-up ideas for clinic owners and simplifying online bookings down to “new client” vs “returning client”
5. Turning your services menu into a PDF, IG carousel, and email-gated download, supported by a simple link-in-bio / Stan Store front door
6. Building a low-friction B-roll library, using Edits to grab hook ideas, and leaning on content guardrails + the content compass (growth / nurture / sell)
7. Re-engaging a quiet email list with a simple 3-email sequence and one clear CTA per email
8. Normalising slower seasons, juggling “life is lifing,” and using deep dives and tech setup to help you move the business forward even when capacity is limited

In this coaching call, Liam helps Nicole turn her clear ICA and survey data into a simple, sellable $250 health navigation bundle with a 3-month concierge upsell. They map out what’s included in the offer (intake, call, written plan, GP questions, follow-up, 30 days of support), how to talk about pricing without getting stuck in “$ per hour,” and how tools like ScoreApp, TidyCal, Stripe, Fathom, and GPT can streamline delivery.

They also touch on:

1. Using the Understand → Prepare → Navigate framework in her messaging
2. Setting up ScoreApp + booking links + basic IG presence before worrying about funnels
3. A realistic timeline: foundations done by end of Feb, first paid clients by March, plus checking union/conflict-of-interest before a full launch.

All documents mentioned available in the NPA portal.

Lets coach!

This is a live coaching recording and replay from our April 2025 Cohort Onboarding!

Lets make nursing optional!